Brand NFL
Making and Selling America's Favorite Sport
Michael Oriard
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
Description
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Publishers Weekly Review
© Publishers Weekly

- $20.99
- Category: Football
- Published: Sep 12, 2010
- Publisher: The University of North Carolina Press
- Seller: The University of North Carolina Press
- Print Length: 344 Pages
- Language: English
Discover and share
new apps.
Follow us on @AppStore.
Discover and share new music, movies, TV, books, and more.
Follow us @iTunes and discover
new iTunes Radio Stations
and the music we love.