C.J. Segerstrom & Sons

PROFILE Is "Jack and the Beanstalk" the business plan of C.J. Segerstrom & Sons? The Segerstrom real estate empire built its crown jewel, South Coast Plaza, in 1967 on the family's former lima bean farm in Orange County, California. The giant mall has since become the highest-grossing shopping center in the US (with 275 stores and more customers than Disneyland). Sometimes compared with New York's 5th Avenue and Rodeo Drive in Beverly Hills, it features art by renowned artists, boasts a performing arts center, and houses retailers such as Prada and Chanel. The family also has interests in hotels and several office buildings. The company has invested in an online commercial real estate transaction service called RE3W, Inc.  COMPETITION Castle & Cooke, Inc. (dossier) The Newhall Land and Farming Company (NHL) The Rouse Company (RSE)		FINANCIAL OVERVIEW Fiscal Year-End: December 1999 Sales (mil.): 200.00 1-Yr. Sales Growth: 0.0% Employees: 280 Revenue per employee: $714,285.71  KEY PEOPLE • Henry T. Segerstrom     CEO • Mark L. Heim     CFO  CONTACT INFO 3315 Fairview Rd. Costa Mesa, CA 92626 US Phone: 714-546-0110 Fax: 714-546-9835

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