Aloette Cosmetics, Inc.

PROFILE Aloette Cosmetics wants to party all the time. Best known for selling aloe-based skin care products, Aloette also markets cosmetics, perfume, and other personal care items. The products, most of which use aloe, are sold mainly through home parties held by Aloette's direct-sales network of about 10,000 consultants, who operate through about 35 franchises in the US and 25 in Canada. The company also sells products online. Aloette targets women between the ages of 25 and 45. The company was taken private in 1998 by former franchisee Christine Cohen (chairman and CEO) and her husband, Bob (president and COO).  COMPETITION Alticor Inc. (dossier) Avon Products, Inc. (AVP) Mary Kay Inc. (dossier)		FINANCIAL OVERVIEW Fiscal Year-End: December 1997 Sales (mil.): 10.00 1-Yr. Sales Growth: (13.8)% Employees: 31 Revenue per employee: $322,580.65  KEY PEOPLE • Christine Cohen     CEO • Brian Smith     CFO  CONTACT INFO 4900 Highlands Pkwy. Smyrna, GA 30082 US Phone: 678-444-2563 Fax: 678-444-2564 Online: Web Site

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