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  September 5, 2001
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Home > Company Index > Consumer Products-Non-Durables  > Apparel Clothing > William Baird PLC

William Baird PLC
 PROFILE
William Baird outfits burger flippers in style. The clothier is the top supplier of uniforms to McDonald's restaurants in the UK, and it is pushing its burger duds on the restaurant business elsewhere in Europe. But the clothier is about more than just burgers and fries. Baird designs, manufactures, and sells brands of women's contemporary clothing and active outdoor sportswear. In 1999 Baird closed 16 factories and laid off 4,500 employees when high-street retailer Marks & Spencer discontinued its 30-year buying relationship with the company. To drop weight, Baird sold it's men's division to Peter Lucas, CEO of that division. Baird has agreed to a management buyout backed by venture capital group Alchemy Partners.

 COMPETITION
Actif Group Plc (ACT)
Coats Plc (CVY)
H&M Hennes & Mauritz AB (HMB)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 585.60
1-Yr. Sales Growth: (27.2)%
Employees: 9,819
Revenue per employee: $59,639.47

 KEY PEOPLE
• David R. Suddens
    CEO
• Brendan M. Hynes
    CFO

 CONTACT INFO
2 Cavendish Sq.
London W1M 0BF, United Kingdom
Phone: 44-20 -9600
Fax: 44-20 -4775
Online: Web Site

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