PROFILE |
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If you've got a product to promote, Frankel & Co. stands ready to lend a hand. The advertising and marketing firm has helped to promote the products of clients ranging from Frito-Lay to Target to Visa, but its biggest claim to fame may have arisen from the magic it worked for McDonald's when it helped introduce the illustrious Happy Meal to the world in 1979. Frankel's array of services includes advertising, brand positioning, event marketing, packaging, tie-in partnerships, and Web design. Bud Frankel founded the firm as in 1962, and the company became a subsidiary of Publicis when the French advertising giant acquired it in 2000.
COMPETITION |
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The Interpublic Group of Companies, Inc. (IPG)
Omnicom Group Inc. (OMC)
WPP Group plc (WPPGY)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: January
1998 Sales (mil.): 88.00
1-Yr. Sales Growth: 33.3%
Employees: 890
Revenue per employee: $98,876.40
KEY PEOPLE |
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Bud Frankel
CEO
Jim Farmer
CFO
CONTACT INFO |
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111 E. Wacker Dr.
Chicago, IL 60601
US
Phone: 312-552-5000
Fax: 312-552-5400
Online: Web Site
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