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  September 5, 2001
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Home > Company Index > Consumer Products-Non-Durables  > Apparel Clothing > Cia Hering

Cia Hering
 PROFILE
Back to the basics in Brazil involves Hering, the country's largest clothing company. It produces and distributes clothes -- plain white T-shirts, underwear, jeans, jackets, loungewear, and other casual apparel -- for men, women, and children. Hering's clothes are sold in about 120 franchised stores in South America; the company also sells its clothes online. The company's primary operating unit, Hering Textil, was formed in 1880 when two German immigrant brothers began making knit garments. Today it produces garments under brand names such as dzarm, Hering, and Disney, as well as other licensed brands.

 COMPETITION
Benetton Group S.p.A. (BNG)
VF Corporation (VFC)
The Warnaco Group, Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 207.10
1-Yr. Sales Growth: 2.7%
Employees: 3,993
Revenue per employee: $51,865.77

 KEY PEOPLE
• Ivo Hering
    CEO
• Nestor Fetter
    CFO

 CONTACT INFO
Rua Hermann Hering, 1790
89010-900 Bom Retiro-Blumenau Santa Catarina, Brazil
Phone: 55-47-321-3544
Fax: 55-47-321-3155
Online: Web Site

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