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Home > Company Index > Consumer Products-Durables  > Sporting Goods > Trek Bicycle Corporation

Trek Bicycle Corporation
 NEWS FROM THE STANDARD
Letters
Jan 18 1999 12:00 AM PST

 PROFILE
This Trek is muddy, smooth, and sometimes reclined. Trek is the parent company of Trek Bicycle, the #1 maker of pricey bikes sold through independent specialty bike shops. Its bikes include mountain, road, children's, recumbent, and BMX models. Trek developed the world's first bonded-aluminum bicycle and continues pushing for technological innovations. In addition to high-performance bicycles, the company sells accessories and related clothing. Trek Bicycle, established by Richard Burke in a warehouse in Wisconsin in 1976, sponsors racing teams and athletes, including 1999 and 2000 Tour de France winner Lance Armstrong. The Burke family controls the company.

 COMPETITION
Cannondale Corporation (BIKE)
Schwinn/GT Corporation (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: September
1998 Sales (mil.): 550.00
1-Yr. Sales Growth: 2.4%
Employees: 2,000
Revenue per employee: $275,000.00

 KEY PEOPLE
• John Burke
    CEO
• Joe Siefkef
    CFO

 CONTACT INFO
801 W. Madison St.
Waterloo, WI 53594
US
Phone: 920-478-2191
Fax: 920-478-2774
Online: Web Site

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