PROFILE |
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Don't tell the cheerleaders, but they used to get their gear from the same place the football team did. Varsity Spirit, a subsidiary of former helmet maker Riddell Sports (which sold its Riddell Group Division in June 2001), designs and markets cheerleader and dance team uniforms and accessories for youth, high school, and college programs. Varsity Spirit promotes its products by organizing cheerleading and dance team camps that draw over 230,000 participants each year. It also sponsors contests that are televised on national TV. Company Dance, a joint venture formed with singer and dancer Paula Abdul, conducts dance competitions. Parent Riddell is changing its name to reflect Varsity Spirit's operations.
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FINANCIAL OVERVIEW |
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1997 Sales (mil.): 101.40
1-Yr. Sales Growth: 14.7%
Employees: 647
Revenue per employee: $156,723.34
KEY PEOPLE |
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Jeffrey G. Webb
CEO
John M. Nichols
CFO
CONTACT INFO |
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2525 Horizon Lake Dr., Ste. 1
Memphis, TN 38133
US
Phone: 901-387-4300
Fax: 901-387-4356
Online: Web Site
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