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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > LEGO Company

LEGO Company
 PROFILE
At the LEGO Company, toy blocks are the building blocks of success. Since 1949 the Danish firm has sold more than 320 billion of its interlocking plastic toys, keeping little hands and imaginations busy around the globe. In a nod to kids' high-tech skills, it also offers LEGO kits to build PC-programmable robots. The company also owns LEGO theme parks (California, Denmark, the UK), as well as LEGO retail outlets in the US and Europe. Losses caused by a tough toy market prompted LEGO to make some job cuts in 2001; it also said it would discontinue noncore products such as licensing deals for clothing and watches. With operations in some 30 countries, LEGO is owned by the founding Kristiansen family.

 COMPETITION
Hasbro, Inc. (HAS)
Mattel, Inc. (MAT)
The Walt Disney Company (DIS)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 1,193.80
1-Yr. Sales Growth: (10.0)%
Employees: 7,669
Revenue per employee: $155,665.67

 KEY PEOPLE
• Kjeld Kirk Kristiansen
    CEO
• Stig Toftgaard
    CFO

 CONTACT INFO
LEGO Center
DK-7190 Billund, Denmark
Phone: 45-79-50-60-70
Fax: 45-75-35-33-60
Online: Web Site

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