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Home > Company Index > Consumer Products-Durables  > Sporting Goods > Bell Sports Corp.

Bell Sports Corp.
 PROFILE
Afraid your favorite biker might take a knockin' on the noggin? Bell Sports' bicycle helmets can soften the blow. The company is the US's #1 bicycle helmet maker, and it also makes skating helmets and bicycling accessories such as bicycle carriers, locks, gloves, air pumps, racks, and headlights. Its brands include Bell, Blackburn, Giro, Rhode Gear, Spoke-Hedz, and VistaLite. Bell sells its products through retailers ranging from Wal-Mart (which brings in more than 30% of its sales) to local bike shops. The company licenses its name to makers of helmets for motorcycle and auto racing. Investment firm Chartwell of New York owns the majority of Bell.

 COMPETITION
Trek Bicycle Corporation (dossier)
Variflex, Inc. (VFLX)

 FINANCIAL OVERVIEW
Fiscal Year-End: June
2000 Sales (mil.): 244.50
1-Yr. Sales Growth: 15.9%
Employees: 1,677
Revenue per employee: $145,796.06

 KEY PEOPLE
• Richard S. Willis
    CEO
• Terry Tuttle
    CFO

 CONTACT INFO
6350 San Ignacio Ave.
San Jose, CA 95119
US
Phone: 408-574-3400
Fax: 408-225-6032
Online: Web Site

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