The Industry Standard: Intelligence for the Information Economy

  September 5, 2001
  NEWS & ANALYSIS
   Headlines
   Money & Markets
   Tech & Telecom
   Media & Marketing
   Metrics & Stats
   Policy & Politics
  SEARCH
   
  advanced search
  SERVICES
   Company Index
   Newsletters
   Wireless
  PRINT EDITION
   Read the Magazine

Home > Company Index > Consumer Products-Non-Durables  > Apparel Clothing > The Sirena Apparel Group, Inc.

The Sirena Apparel Group, Inc.
 PROFILE
Not such a little mermaid, The Sirena Apparel Group makes branded and private-label swimwear, resort clothing, and sportswear sold through US department stores, mass merchants, and catalogs. Sirena's licensed brand names include Villager sportswear, as well as Liz Claiborne and Elisabeth swimwear. The company also makes and sells its own apparel lines under the Wear Abouts (resortwear) and Sirena (swimwear) names. Sirena (the name means "mermaid" in Spanish) makes its products in California and Mexico. The company filed for Chapter 11 bankruptcy in 1999 after accounting discrepancies forced it to restate some 1999 earnings. It emerged in 2000 as a private company. Foothill Capital holds a 30% stake.

 COMPETITION
Authentic Fitness Corporation (dossier)
VF Corporation (VFC)
The Warnaco Group, Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: June
1998 Sales (mil.): 51.00
1-Yr. Sales Growth: 16.7%
Employees: 569
Revenue per employee: $89,630.93

 KEY PEOPLE
• Brian Zientek
    CEO
• Alyce Bonura
    CFO

 CONTACT INFO
2825 S. Santa Fe Ave.
Los Angeles, CA 90058
US
Phone: 323-581-9700
Fax: 323-581-9100
Online: Web Site

Company Data   News, quotes & more       

Hoovers Online   Hoover's Company Capsule
Copyright © 2001, Hoover's Inc. Austin, Texas.
For changes and updates, contact Hoover's directly.


ADVERTISEMENT
FEATURED LINKS
Home |  Customer Service |  About Us
Australia |  Brazil |  China |  Korea |  Norway |  Poland |  Sweden |  Taiwan

Copyright ©2001 Standard Media International. Privacy Policy
Stock data provided by Stockpoint and its data suppliers. Copyright © 1995-2001