PROFILE |
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NASCAR: It's not just for rednecks anymore. The National Association for Stock Car Auto Racing is one of the fastest growing spectator sports in the US, appealing to all demographics, including women, who make up 40% of its audience. NASCAR runs more than 90 races each year in 25 states through three racing circuits: Busch Grand National, Craftsman Truck, and its signature Winston Cup Series. The Winston Cup Series, featuring popular drivers like Jeff Gordon and Dale Jarrett, alone draws more than 6 million race fans each year. NBC and Fox have taken note, paying $2.4 billion over six years for broadcast rights. NASCAR was founded in 1947 by Bill France and is still owned by the France family.
COMPETITION |
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Championship Auto Racing Teams, Inc. (MPH)
National Football League (dossier)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
1999 Sales (mil.): 2,500.00
1-Yr. Sales Growth: 25.0%
Employees: 300
Revenue per employee: $8,333,333.33
KEY PEOPLE |
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Mike Helton
CEO
Doris Rumery
CFO
CONTACT INFO |
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1801 W. International Speedway Blvd.
Daytona Beach, FL 32115
US
Phone: 904-253-0611
Fax: 904-252-8804
Online: Web Site
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