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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > Sanrio Company, Ltd.

Sanrio Company, Ltd.
 PROFILE
A cute cat called Hello Kitty and a bad-boy penguin tagged Badtz-Maru anchor the lineup of the mega-merchandised world of Sanrio. Sanrio makes what it calls social communication gifts and greeting cards; operates restaurants and two theme parks in Japan; produces movies; and publishes books and magazines -- all based on its multitude of cute cartoon characters. The company licenses or sells about 15,000 items, including Hello Kitty T-shirts, purses, toasters, and toilet seats, among others. Sanrio's cuddly kitties and other items turn up for sale around the world, in some measure through Sanrio's 600 boutiques. It has subsidiaries in Asia, Europe, and the Americas. CEO Shintaro Tsuji founded Sanrio in 1960.

 COMPETITION
4Kids Entertainment, Inc. (KDE)
Hasbro, Inc. (HAS)
Mattel, Inc. (MAT)

 FINANCIAL OVERVIEW
Fiscal Year-End: March
2000 Sales (mil.): 1,319.20
1-Yr. Sales Growth: 4.6%
Employees: 965
Revenue per employee: $1,367,046.63

 KEY PEOPLE
• Shintaro Tsuji
    CEO

 CONTACT INFO
6-1, Osaki 1-chome, Shinagawa-ku
Tokyo 141-8603, Japan
Phone: 81-3-3779-8111
Fax: 81-3-3779-8054
Online: Web Site

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