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Home > Company Index > Food, Beverage & Tobacco > Dairy Products > Blue Bell Creameries L.P.

Blue Bell Creameries L.P.
 PROFILE
Despite its bucolic trademark of a barefoot country girl leading a milk cow, ice-cream maker Blue Bell Creameries means big business. Although Blue Bell is still a regional brand (with distribution in only 13 states), it is the #3 ice-cream brand in the country (after Breyers and Dreyer's). In addition to ice cream, the company sells yogurt, frozen treats, and sherbet. Blue Bell is slowly expanding from its strong regional base surrounding Texas, but it is retaining total control over production and distribution. CEO Howard Kruse and his family maintain control of the creamery, which was started in an abandoned cotton gin in 1907.

 COMPETITION
Dean Foods Company (DF)
Dreyer's Grand Ice Cream, Inc. (DRYR)
Unilever (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1999 Sales (mil.): 270.00
1-Yr. Sales Growth: 3.8%
Employees: 2,500
Revenue per employee: $108,000.00

 KEY PEOPLE
• Howard W. Kruse
    CEO
• William J. Rankin
    CFO

 CONTACT INFO
1101 S. Horton
Brenham, TX 77833
US
Phone: 979-836-7977
Fax: 979-830-2198
Online: Web Site

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