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Home > Company Index > Food, Beverage & Tobacco > Beverages - Soft Drinks > Dr Pepper/Seven Up, Inc.

Dr Pepper/Seven Up, Inc.
 PROFILE
Bubbling up at #3 among US soft-drink companies, Dr Pepper/Seven Up (DPSU) is also the #1 non-cola soft-drink business in North America. A subsidiary of confection and beverage giant Cadbury Schweppes, DPSU mixes up more than a dozen beverage brands, including its namesake brands (and their diet companions), A&W and I.B.C. root beers, Canada Dry, Hawaiian Punch, RC Cola, Sunkist, Schweppes, Squirt, and Welch's. In the US, the Dr Pepper brand accounts for more than 6% of soft-drink sales. DPSU has had some success boosting the sales of once-fizzling 7 UP (in the US only; PepsiCo has foreign rights), in part by giving the #8 US soft drink a new ad campaign.

 COMPETITION
The Coca-Cola Company (KO)
Cott Corporation (COTT)
PepsiCo, Inc. (PEP)

 FINANCIAL OVERVIEW
Employees: 1,200

 KEY PEOPLE
• Doug Tough
    CEO
• Dave Miller
    CFO

 CONTACT INFO
5301 Legacy Dr.
Plano, TX 75024
US
Phone: 972-673-7000
Fax: 972-673-7867
Online: Web Site

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