PROFILE |
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Known for timeless timepieces, Montres Rolex makes watches recognized worldwide as accurate, durable, and very expensive. Started by Hans Wilsdorf in 1905, the company is credited with making the wristwatch a popular item among upper-class men who preferred pocket watches. Rolex also makes women's watches, stopwatches, pocket watches, and clocks. Its gold, bronze, and stainless steel watches are available encrusted with diamonds or other precious stones, if the wearer so desires. The secretive company still makes most of its products by hand. Rolex has acquired Gay Freres, its main watch strap supplier, in an effort to keep tighter control on quality.
COMPETITION |
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LVMH Moët Hennessy Louis Vuitton SA (LVMHY)
Movado Group, Inc. (MOV)
Compagnie FinanciEre Richemont AG (RCHMY)
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FINANCIAL OVERVIEW |
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1997 Sales (mil.): 300.00
KEY PEOPLE |
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Patrick Heiniger
CEO
Bruno Mettler
CFO
CONTACT INFO |
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Rue Francois-Dussaud 3
CH-1211 Geneva 24, Switzerland
Phone: 41-22-308-2200
Fax: 41-22-300-2255
Online: Web Site
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