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Home > Company Index > Food, Beverage & Tobacco > Agricultural Operations & Products > Northland Cranberries, Inc.

Northland Cranberries, Inc.
Nasdaq: CBRYA
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 PROFILE
Northland Cranberries rode a different wave to get its fruit to market. Started by former Ocean Spray members, Northland made a splash with its 100% fruit juice blends (versus Ocean Spray's sweetened cranberry cocktails). On its marshes in Massachusetts and Wisconsin, Northland grows berries for the bags of fresh cranberries and cranberry juice blends sold under its namesake brand; it also sells Seneca, TreeSweet, and Awake juices (including apple, grape, and citrus). In addition to its consumer products, Northland supplies fruit and juice to industrial and wholesale customers. Hurt by a surplus of cranberries, the company is fending off creditors and has sold its private-label unit to Cliffstar Corporation.

 COMPETITION
The Coca-Cola Company (KO)
Ocean Spray Cranberries, Inc. (dossier)
Tropicana Products, Inc. (dossier)

 STOCK ANALYSIS
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 FINANCIAL OVERVIEW
Fiscal Year-End: August
2000 Sales (mil.): 266.20
1-Yr. Sales Growth: 12.4%
Employees: 570
Revenue per employee: $467,017.54

 KEY PEOPLE
• John Swendrowski
    CEO
• Richard P. Teske
    CFO

 CONTACT INFO
800 First Ave. South
Wisconsin Rapids, WI 54495
US
Phone: 715-424-4444
Fax: 715-422-6800
Online: Web Site

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