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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > DSI Toys, Inc.

DSI Toys, Inc.
Nasdaq (SC): DSIT
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 PROFILE
If you think children should be seen and not heard, steer clear of DSI Toys. The firm generates much of its sales from children's audio products, including walkie-talkies and musical instruments. In addition, it offers dolls, play sets, radio-controlled cars, and military toys. DSI Toys sells its products under its own brand names (such as Tech-Link, American Frontier, LA Rock, and Girlz Rule!), and it has licenses for the Kawasaki, World Wrestling Federation, and Discovery Channel names. Its toys are made mainly by Chinese contractors and sold mostly by US mass merchandisers (led by Wal-Mart, which accounts for 18% of its sales), toy stores, and discount chains. Chairman Tom Martin owns 51% of DSI Toys.

 COMPETITION
Hasbro, Inc. (HAS)
Mattel, Inc. (MAT)
Toymax International, Inc. (TMAX)

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 FINANCIAL OVERVIEW
Fiscal Year-End: January
2000 Sales (mil.): 47.60
1-Yr. Sales Growth: (9.7)%
Employees: 99
Revenue per employee: $480,808.08

 KEY PEOPLE
• Michael J. Lyden
    CEO
• Robert L. Weisgarber
    CFO

 CONTACT INFO
1100 W. Sam Houston Pkwy. North
Houston, TX 77043
US
Phone: 713-365-9900
Fax: 713-365-9911
Online: Web Site

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