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  September 5, 2001
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Home > Company Index > Consumer Products-Non-Durables  > Apparel Clothing > Naf Naf S.A.

Naf Naf S.A.
 PROFILE
Naf Naf, comic book slang for "woof woof," is always sniffing around for what's new and hot. Its namesake chain offers young urban women's and children's apparel in about 135 company-owned domestic stores as well as about 15 international locations. The company sells urban men's and children's clothes through its mostly wholesale Chevignon brand. Naf Naf does own about five Chevignon stores in France and franchises another 70 abroad. The company also owns the Diapositive brand and its handful of French stores focused on older women's apparel. Wholesale distribution of its brands to department stores and catalogs accounts for about half the company's sales. The founding Pariente brothers own about 60% of Naf Naf.

 COMPETITION
H&M Hennes & Mauritz AB (HMB)
Industria de Diseño Textil, S.A. (ITX)
The Gap, Inc. (GPS)

 FINANCIAL OVERVIEW
Fiscal Year-End: February
2000 Sales (mil.): 206.40
1-Yr. Sales Growth: (2.2)%
Employees: 1,150
Revenue per employee: $179,478.26

 KEY PEOPLE
• Gérard Pariente
    CEO
• Sophia Pliqut
    CFO

 CONTACT INFO
6 à 10 boulevard Foch
93807 Epinay sur Seine Cedex, France
Phone: 33-1 4-8 88
Fax: 33-1 4-8 59
Online: Web Site

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