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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Sporting Goods > Rollerblade, Inc.

Rollerblade, Inc.
 PROFILE
As the company that invented the product, developed the market, and fostered an entire lifestyle, Rollerblade caters to in-line skate enthusiasts of all stripes. Rollerblade makes in-line skates specifically designed for fitness, women, kids, hockey, and the so-called aggressive market of skating daredevils. The company also sells protective gear and accessories. It has developed a new technology for skate braking and an all-terrain skate with inflatable wheels, spawning the sport of downhill skating. Founded by the hockey-playing inventor of the in-line skate, Scott Olson, Rollerblade was bought by investors in 1984, who subsequently sold it to its current owner, Italian apparel firm Benetton Group.

 COMPETITION
First Team Sports, Inc. (FTSP)
NIKE, Inc. (NKE)
Variflex, Inc. (VFLX)

 KEY PEOPLE
• Bill Foy
    CEO

 CONTACT INFO
One Sportsystem Plaza
Bordentown, NJ 08505
US
Phone: 609-291-5800
Fax: 609-291-5795
Online: Web Site

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