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Home > Company Index > Food, Beverage & Tobacco > Grains, Breads & Cereals > Kellogg Company

Kellogg Company
NYSE: K
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 PROFILE
Kellogg does more business before 8 a.m. than most companies do all day. The #2 US breakfast cereal maker (behind General Mills), Kellogg has about 31% of the market. Among its well-known brands are Frosted Flakes and Corn Flakes. It also makes Eggo waffles and Pop-Tarts. Faced with a waning interest in breakfast, the company hopes its snack products will buffer its bottom line. It bought cookie and cracker giant Keebler Foods (Fudge Shoppe, Cheez-It) in March 2001. Kellogg sells its products in over 160 countries. The W. K. Kellogg Foundation, one of the world's largest private charities, owns about 32% of the company. Until 2001 Kellogg had been the top cereal maker since its founding in 1906.

 COMPETITION
General Mills, Inc. (GIS)
Kraft Foods Inc. (KFT)
The Quaker Oats Company (OAT)

 STOCK ANALYSIS
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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 6,954.70
1-Yr. Sales Growth: (0.4)%
Employees: 15,200
Revenue per employee: $457,546.05

 KEY PEOPLE
• Carlos M. Gutierrez
    CEO
• Thomas J. Webb
    CFO

 CONTACT INFO
One Kellogg Square
Battle Creek, MI 49016
US
Phone: 616-961-2000
Fax: 616-961-2871
Online: Web Site

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