PROFILE |
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Ah, The WB Television Network -- broadcasting's fount of teen angst. With Generation Y-oriented hits like "Buffy the Vampire Slayer," (which is defecting to rival network UPN), "Dawson's Creek", and "Charmed", the upstart network that took to the airwaves in 1995 has developed a reputation for luring the younger demographic. The WB Network broadcasts 13 hours of prime-time programming six nights each week. Under the guise of Kids' WB!, the network also provides 19 hours of weekday morning, afternoon, and Saturday morning programming, including the very popular "Pokémon" series. A division of Time Warner Entertainment owns 67% of The WB, Tribune Company owns 25%, and WB executives own 11%.
COMPETITION |
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ABC, Inc. (dossier)
CBS Television Network (dossier)
Fox Entertainment Group, Inc. (FOX)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 453.00
1-Yr. Sales Growth: 18.0%
KEY PEOPLE |
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Jed Petrick
CEO
Mitch Nedick
CFO
CONTACT INFO |
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4000 Warner Blvd., Bldg. 34R
Burbank, CA 91522
US
Phone: 818-977-5000
Fax: 818-977-0260
Online: Web Site
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