PROFILE |
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Fleet customers find smooth sailing at the Marty Franich Auto Center dealerships. Founded in 1948, the company consists of two full-service dealerships in Watsonville, California, that sell Chrysler, Dodge, Eagle, Ford, Jeep, Lincoln, Mercury, and Plymouth vehicles. The dealer also sells used vehicles, and it operates parts and service departments. The company makes almost 90% of its sales from fleet buyers. It also sells cars to rental outfits nationwide, including Hertz, Budget Rent-a-Car, and Avis Group. President and CEO Steven Franich, the son of founder Martin (Marty) Franich, heads the company.
COMPETITION |
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AutoNation, Inc. (AN)
Prospect Motors, Inc. (dossier)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 924.70
1-Yr. Sales Growth: 7.6%
Employees: 104
Revenue per employee: $8,891,346.15
KEY PEOPLE |
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Steven Franich
CEO
CONTACT INFO |
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550 Auto Center Dr.
Watsonville, CA 95076
US
Phone: 831-722-4181
Fax: 831-724-1853
Online: Web Site
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