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Home > Company Index > Retail > Non-Store Retailing > Alloy Online, Inc.

Alloy Online, Inc.
Nasdaq: ALOY
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 NEWS FROM THE STANDARD
After the Bell: A Tale of 2 Software Companies
Mar 15 2001 04:03 PM PST

Teenage Wasteland
Oct 16 2000 12:00 AM PDT

But We're Not Ready for Our Close-Ups, Mr. DeMille
Jun 30 2000 04:53 PM PDT

 PROFILE
Alloy Online (formerly Alloy Designs) has its eye on Generation Y. The company's Web site is chock-full of features that folks between the ages of 10 and 24 crave (e-mail, chat rooms, homepages, information on music). Alloy Online generates about 85% of its revenue by selling merchandise through its Web site and catalog (an activity that has netted the company more than 6 million Generation Y users); sponsorships account for the rest. The company also owns teen publisher Girl Press. Alloy Online's shareholders include SWI Holdings (about 9%) and Liberty Digital (nearly 14%). Matthew Diamond (co-founder, chairman, and CEO), James Johnson (co-founder and COO), and Samuel Gradess (CFO) each own about 6% of the company.

 COMPETITION
Bolt, Inc. (dossier)
Snowball.com, Inc. (SNOWC)
dELiA*s Corp. (DLIA)

 DEALS
Deal: Alloy Acquires Cass Communications
Date Announced: 07.09.01
Value of transaction (US $Mil): 9.7
Description: Teen media and marketing company acquires college and high school-focused advertising firm for 1.7 million shares of stock and $9.7 million in cash.

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 STOCK ANALYSIS
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 FINANCIAL OVERVIEW
Fiscal Year-End: January
2001 Sales (mil.): 91.20
1-Yr. Sales Growth: 192.3%
Employees: 585
Revenue per employee: $155,897.44

 KEY PEOPLE
• Matthew C. Diamond
    CEO
• Samuel A. Gradess
    CFO

 CONTACT INFO
151 W. 26th St., 11th Fl.
New York, NY 10001
US
Phone: 212-244-4307
Fax: 212-244-4311
Online: Web Site

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