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Home > Company Index > Consumer Non-Durables > Personal Care Products > Enrich International

Enrich International
 PROFILE
Enrich pitches health and wealth. Enrich International makes and distributes natural and herbal nutritional supplements and beauty products. The company uses a multilevel marketing network of tens of thousands of independent contractors that sell directly to customers in Asia, Australia, Europe, and North America. The company's products include traditional herbs, nutritional supplements for children, a weight-management program, and a variety of natural over-the-counter remedies for stress and allergies. Enrich was founded in 1972 by Ken Brailsford. Parent company Royal Numico, which bought Enrich in January 2000, owns General Nutrition Companies (GNC) and Rexall Sundown.

 COMPETITION
Herbalife International, Inc. (HERBA)
Mannatech, Incorporated (MTEX)
Nature's Sunshine Products, Inc. (NATR)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1997 Sales (mil.): 100.00
Employees: 220
Revenue per employee: $454,545.45

 KEY PEOPLE
• Richard Bizzaro
    CEO
• Brian C. Calverese
    CFO

 CONTACT INFO
748 N. 1340 West
Orem, UT 84057
US
Phone: 801-226-2600
Fax: 801-226-6232
Online: Web Site

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