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  September 5, 2001
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Home > Company Index > Consumer Products-Non-Durables  > Miscellaneous Non-Durable Consumer Goods > Duracell

Duracell
 PROFILE
Duracell's Copper Top outruns the Energizer Bunny as the #1 alkaline battery worldwide. A unit of The Gillette Company, Duracell makes popular-sized batteries, including AAA, AA, C, D, and 9-volt, and specialized batteries for electronic devices such as camcorders, hearing aids, cellular phones, and home security systems. Duracell is expanding its operations and product line, buying top battery brands overseas, introducing batteries technologically superior to its older models, and spending more on advertising. The Duracell claim is that its Ultra alkaline battery lasts about 50% longer than traditional alkaline batteries. (It costs about 20% more.) Duracell currently holds more than 40% of the US battery market.

 COMPETITION
Energizer Holdings, Inc. (ENR)
Matsushita Electric Industrial Co., Ltd. (MC)
Rayovac Corporation (ROV)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 2,577.00
1-Yr. Sales Growth: (5.5)%
Employees: 4,500
Revenue per employee: $572,666.67

 KEY PEOPLE
• David W. Young
    CEO
• Robert A. Burgholzer
    CFO

 CONTACT INFO
8 Research Dr., Berkshire Corporate Park
Bethel, CT 06801
US
Phone: 203-796-4000
Fax: 203-207-7145
Online: Web Site

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