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Home > Company Index > Diversified Services > Personal Services > eDiets.com, Inc.
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eDiets.com, Inc. |
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PROFILE |
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eDiets.com is banking on a losing proposition. The company's Web site allows fat-fighting customers in over 30 countries to enter personal information and receive a customized, software-generated program to help them lose weight. eDiets.com also offers support message boards, a biweekly electronic newsletter, nutrition advice from a panel of experts, book and tapes, CDs, vitamins and supplements, healthy cooking products, and other related items. Sales come mainly from memberships (more than 90% of members are women). Partnerships with AOL Time Warner and iVillage help generate Web traffic. Chairman David Humble owns more than 60% of eDiets.com, which has agreed to merge with rival online diet center DietSmart.
COMPETITION |
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Jenny Craig, Inc. (JC)
Nutri/System, Inc. (THIN)
DEALS |
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Deal: EDiets and DietSmart to Merge
Date Announced: 07.10.01
Value of transaction (US $Mil): Not Disclosed
Description: Online diet centers plan to merge in a cash and stock transaction.
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STOCK ANALYSIS |
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FURTHER ANALYSIS
Advanced Charting
Deals
FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 11.40
1-Yr. Sales Growth: 379.4%
Employees: 46
Revenue per employee: $247,826.09
KEY PEOPLE |
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David R. Humble
CEO
Robert T. Hamilton
CFO
CONTACT INFO |
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3467 W. Hillsboro Blvd.
Deerfield Beach, FL 33442
US
Phone: 954-360-9022
Fax: 954-360-9095
Online: Web Site
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