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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > Nintendo of America Inc.

Nintendo of America Inc.
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 PROFILE
Nintendo of America promotes good hand-eye coordination. The firm is the North American base for Japanese parent Nintendo Co., which sells video game systems such as N64 and the world's #1 handheld system, Game Boy, as well as software. (Nintendo created the beloved "Mario Brothers" and "Donkey Kong" games.) Battling Sony (PlayStation) for the top spot in the game console market (struggling SEGA is #3), Nintendo has stayed with a cartridge format rather than switching to discs. However, its GameCube console (disc-based and Internet-capable) is scheduled for release in mid-2001; Game Boy, with a faster chip and larger screen, is also expected at that time. President Arakawa is the son-in-law of Nintendo's CEO.

 COMPETITION
Midway Games Inc. (MWY)
SEGA Corporation (SEGNY)
Sony Corporation of America (dossier)

 KEY PEOPLE

• Shirley Hornstein
    CFO

 CONTACT INFO
4820 150th Ave. NE
Redmond, WA 98052
US
Phone: 425-882-2040
Fax: 425-882-3585
Online: Web Site

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