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  September 5, 2001
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Home > Company Index > Specialty Retail > Auto Dealers & Distributors > Mel Farr Automotive Group

Mel Farr Automotive Group
 PROFILE
After playing pro football, Mel Farr moved into a new game: selling cars. The Mel Farr Automotive Group is one of the largest African-American-owned dealerships in the US. Farr owns about ten dealerships and franchises a dozen or so more in Michigan and Ohio. Some dealerships sell new Ford, Lincoln, and Mercury models; others sell German and Asian imports. The company also offers used cars. Many of Mel Farr's buyers have poor credit histories; Farr's Triple M Financing unit charges interest rates approaching 25%, and some cars are equipped with a device that disables the engine if payments are late. Farr, a former All-Pro running back for the NFL's Detroit Lions, started the company in 1975 upon retirement.

 COMPETITION
AutoNation, Inc. (AN)
Don Massey Cadillac, Inc. (dossier)
Serra Automotive, Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 298.50
1-Yr. Sales Growth: (31.0)%
Employees: 415
Revenue per employee: $719,277.11

 KEY PEOPLE
• Mel Farr
    CEO
• Devon Ring
    CFO

 CONTACT INFO
24750 Greenfield
Oak Park, MI 48237
US
Phone: 248-967-3700
Fax: 248-967-0703

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