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Home > Company Index > Consumer Products-Non-Durables  > Apparel Footwear & Accessories > PUMA AG Rudolf Dassler Sport

PUMA AG Rudolf Dassler Sport
 PROFILE
PUMA is one cat that keeps changing its stripes. The company, which makes sports specific shoes and apparel sold in more than 80 countries, was formed when German brothers Rudi and Adi Dassler feuded and split their family company into adidas and PUMA. While shoes are PUMA's heritage, apparel accounts for nearly 40% of sales, boosted by its 22% ownership of branded apparel company LogoAthletic. Nearly half of PUMA's sales come from Western Europe. Considered a founder of the athletic apparel industry, the company struggled through missed trends and four owners before new management and a reorganization made PUMA a serious player again. Film production company Monarchy Enterprises owns 25% of PUMA.

 COMPETITION
NIKE, Inc. (NKE)
Reebok International Ltd. (RBK)
adidas-Salomon AG (ADDDY)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 435.40
1-Yr. Sales Growth: 16.0%
Employees: 1,524
Revenue per employee: $285,695.54

 KEY PEOPLE
• Jochen Zeitz
    CEO

 CONTACT INFO
Wuerzburgerstrasse 13
91074 Herzogenaurach, Germany
Phone: 49-9132-81-0
Fax: 49-9132-81-22-46
Online: Web Site

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