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Home > Company Index > Consumer Products-Non-Durables  > Apparel Footwear & Accessories > Reebok International Ltd.

Reebok International Ltd.
NYSE: RBK
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 NEWS FROM THE WIRES
Nike cuts bonus of chairman, top executives
Aug 09 2001 02:13 PM PDT

Reebok and NBA enter into marketing pact
Aug 01 2001 05:57 AM PDT

HK's Li & Fung cuts expectations as US orders slow
Jul 27 2001 12:07 AM PDT

"Planet of the Apes" unveils "collectible" toys
Jul 25 2001 04:42 PM PDT

Reebok raises '01 EPS growth to 20-25 pct
Jul 24 2001 08:37 AM PDT

More WIRE STORIES about this company

 NEWS FROM THE STANDARD
Two Steps Forward, Three Steps Back
Oct 04 1999 12:00 AM PDT

Reebok on the Run
Apr 23 1999 12:00 AM PDT

 PROFILE
Reebok International feels comfortable stepping out onto any surface. The company has long been at home in sporting arenas and is the #2 US maker of athletic shoes, behind NIKE. In addition to Reebok sportswear and accessories, Reebok sports the Greg Norman line of men's casual wear, Rockport walking and casual shoes, and Ralph Lauren and Polo dress and athletic shoes. It runs more than 200 retail stores. Reebok still sponsors some sports stars (Allen Iverson, Venus Williams), but it has stepped back from the celebrity advertising race with NIKE in favor of promoting new shoe technologies. Reebok has struggled for growth in a stagnant athletic-shoe market. CEO Paul Fireman and his wife own about 20% of the company.

 COMPETITION
Fila Holding S.p.A. (FLH)
NIKE, Inc. (NKE)
adidas-Salomon AG (ADDDY)

 STOCK ANALYSIS
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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 2,865.20
1-Yr. Sales Growth: (1.2)%
Employees: 6,000
Revenue per employee: $477,533.33

 KEY PEOPLE
• Paul B. Fireman
    CEO
• Kenneth I. Watchmaker
    CFO

 CONTACT INFO
1895 J. W. Foster Blvd.
Canton, MA 02021
US
Phone: 781-401-5000
Fax: 781-401-7402
Online: Web Site

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