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Home > Company Index > Diversified Services > Market & Business Research Services > Engage AdKnowledge

Engage AdKnowledge
 NEWS FROM THE STANDARD
Easy Dot-Com, Hard Dot-Go
Jan 05 2001 12:00 AM PST

Pass It On
Sep 18 2000 12:00 AM PDT

Letters
Sep 04 2000 12:00 AM PDT

Advertising.com Nets $57 Million
Aug 02 2000 12:55 PM PDT

FTC Approves Privacy Plan
Jul 27 2000 05:16 PM PDT

 PROFILE
When it comes to spending Web advertising dollars wisely, a little AdKnowledge could be a powerful thing. Engage AdKnowledge (formerly AdKnowledge)offers ad management and analysis services to help ad agencies and advertisers target their Internet advertising, allowing clients to pinpoint the most effective online ads. The company tracks brand awareness and advises on Internet advertising campaigns and strategy for more than 200 clients, including Young & Rubicam, Organic Media, and i-traffic. AdKnowledge is a subsidiary of online ad services firm Engage, which is a majority-owned entity of CMGI.

 COMPETITION
24/7 Media, Inc. (TFSM)
Avenue A, Inc. (AVEA)
DoubleClick Inc. (DCLK)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1998 Sales (mil.): 2.40
1-Yr. Sales Growth: 329.3%
Employees: 77
Revenue per employee: $31,168.83

 KEY PEOPLE
• John Mracek
    CEO

 CONTACT INFO
1808 Embarcadero Rd.
Palo Alto, CA 94303
US
Phone: 650-842-6500
Fax: 650-842-0665
Online: Web Site

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