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Home > Company Index > Diversified Services > Marketing & Public Relations Services > FloNetwork Inc.

FloNetwork Inc.
 NEWS FROM THE STANDARD
DoubleClick to Buy MessageMedia
Jun 01 2001 08:01 AM PDT

DoubleClick Buys E-Mail Marketing Tech Firm
Feb 23 2001 11:53 AM PST

 PROFILE
Looking to launch a Web-based direct marketing campaign? Just relax and go with the FloNetwork. Formerly operating as Media Synergy, FloNetwork offers an array of direct marketing services including e-mail deployment, list services, tracking services, and report generation. Among its biggest clients are barnesandnoble.com, Continental Airlines, CNET Networks, iPrint.com, and Lowestfare.com. The company was acquired by online ad server DoubleClick in 2001. DoubleClick plans to continue offering both FloNetwork and DoubleClick marketing services separately for a short time before integrating the two services.

 COMPETITION
Digital Impact, Inc. (DIGI)
Kana Software, Inc. (KANA)
MessageMedia, Inc. (MESG)

 DEALS
Deal: DoubleClick to Buy FloNetwork
Date Announced: 02.23.01
Value of transaction (US $Mil): 0
Description: Web marketing firm to acquire e-mail marketing technology company in a cash-and-stock transaction.

 FINANCIAL OVERVIEW
Fiscal Year-End: July
1999 Sales (mil.): 0.80
1-Yr. Sales Growth: 3.9%
Employees: 91
Revenue per employee: $8,791.21

 KEY PEOPLE
• Eric Goodwin
    CEO
• Wilson Lee
    CFO

 CONTACT INFO
260 King St. East
Toronto Ontario M5A 1K3, Canada
Phone: 1-416-369-1100
Fax: 1-416-369-9037
Online: Web Site

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