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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Consumer Electronics > American Technology Corporation

American Technology Corporation
Nasdaq (SC): ATCO
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 PROFILE
High-tech sound technology drives development, but lower-tech radios and other consumer electronics pay the bills at American Technology Corporation (ATC). Most of ATC's sales come from a line of about a dozen portable FM, AM, and solar radios made by third parties and marketed by ATC under its own brand. Sam's Club and Big 5 account for 35% of sales. ATC also is seeking manufacturers to license its sound technology, which includes Stratified Field speaker technology that can be made into high-quality flat-panel speakers. In addition, ATC is licensing its HyperSonic Sound technology, which allows sound to travel farther with less distortion. Chairman and CEO Elwood Norris owns 24% of ATC.

 COMPETITION
Bose Corporation (dossier)
Matsushita Electric Industrial Co., Ltd. (MC)
NCT Group, Inc. (NCTI)

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 FINANCIAL OVERVIEW
Fiscal Year-End: September
2000 Sales (mil.): 1.40
1-Yr. Sales Growth: 75.0%
Employees: 28
Revenue per employee: $50,000.00

 KEY PEOPLE
• Elwood G. Norris
    CEO
• Renee Warden
    CFO

 CONTACT INFO
13114 Evening Creek Dr. South
San Diego, CA 92128
US
Phone: 858-679-2114
Fax: 858-679-0545
Online: Web Site

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