PROFILE |
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For forty years Richfood Holdings supplied the Farm Fresh grocery chain with food, then Richfood bought the retailer; now SUPERVALU, the nation's #1 food distributor, owns them both. Farm Fresh, the #2 supermarket chain in southeastern Virginia (after Food Lion), operates about 40 stores under the Farm Fresh banner. The company is remodeling and expanding its more upscale Fresh Farm format. Farm Fresh declared bankruptcy in 1998. Shortly thereafter, Richfood bought it and began a cash infusion. SUPERVALU expanded its retail and wholesale business in the Mid-Atlantic when it acquired Richfood in 1999.
COMPETITION |
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Delhaize America, Inc. (dossier)
Ruddick Corporation (RDK)
Winn-Dixie Stores, Inc. (WIN)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: April
1996 Sales (mil.): 761.50
1-Yr. Sales Growth: (14.0)%
Employees: 6,300
Revenue per employee: $120,873.02
KEY PEOPLE |
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Ron Dennis
CEO
Orville Crook
CFO
CONTACT INFO |
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7530 Tidewater Dr.
Norfolk, VA 23505
US
Phone: 757-306-7006
Fax: 757-306-2215
Online: Web Site
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