NEWS FROM THE STANDARD |
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Media Metrix Sues to Squash Rivals
Mar 28 2001 05:39 PM PST
PROFILE |
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Taylor Nelson Sofres wants to know what you watch on the telly, what you eat for breakfast, and even what qualities you value in a friend. The company (formerly Taylor Nelson AGB) is one of the largest market research firms in the world and the largest in the UK. The firm measures television ratings in England and 26 other countries. Through its network of 150 offices in 80 countries across Europe (72% of sales), North America, and the Asia/Pacific region, the company also provides research for the consumer products, health care, automotive, and financial services industries. In addition, it performs political and opinion polls and monitors Internet advertising and technology trends.
COMPETITION |
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ACNielsen Corporation (dossier)
Information Resources, Inc. (IRIC)
NFO WorldGroup, Inc. (dossier)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 715.50
1-Yr. Sales Growth: 16.2%
Employees: 7,125
Revenue per employee: $100,421.05
KEY PEOPLE |
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Mike Kirkham
CEO
David Lowden
CFO
CONTACT INFO |
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Westgate
London W5 1UA, United Kingdom
Phone: 44-20-8967-0007
Fax: 44-20-8967-4060
Online: Web Site
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