 |
|
 |
 |

Home > Company Index > Consumer Products-Non-Durables > Apparel Clothing > Maidenform, Inc.
 |
Maidenform, Inc. |
 |
 |
 |
PROFILE |
 |
Intimate apparel maker Maidenform is getting back in shape. The company, born when founders Ida and William Rosenthal invented the bra in the 1920s, makes bras, panties, and other unmentionables and leisure wear sold nationwide, primarily by discount chains and department stores. Although many women grew up with the "I dreamed" Maidenform ads ("I dreamed I stopped traffic in my Maidenform bra"), the company has seen its fortunes sag in recent years. It entered Chapter 11 in 1997, emerging from bankruptcy in 1999 with backing from GE Capital. In the meantime, Maidenform came out with the Customize It, a four-way convertible bra that was the biggest product launch in the company's history.
COMPETITION |
 |
Sara Lee Corporation (SLE)
VF Corporation (VFC)
The Warnaco Group, Inc. (dossier)
|
 |
FINANCIAL OVERVIEW |
 |
Fiscal Year-End: December
2000 Sales (mil.): 250.00
1-Yr. Sales Growth: 13.6%
Employees: 9,000
Revenue per employee: $27,777.78
KEY PEOPLE |
 |
Paul Mischinski
CEO
Frank Stall
CFO
CONTACT INFO |
 |
154 Ave. E
Bayonne, NJ 07002
US
Phone: 212-592-0700
Fax: 212-685-1706
Online: Web Site
|
 |
 |
 |
|
Hoover's Company Capsule
Copyright © 2001, Hoover's Inc. Austin, Texas.
For changes and updates, contact Hoover's directly.
|

|
 |
 |
|
 |