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  September 5, 2001
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Home > Company Index > Diversified Services > Miscellaneous Business Services > Cherokee Inc.

Cherokee Inc.
Nasdaq (SC): CHKE
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 PROFILE
Cherokee has a license to make money. The company, which once manufactured products under the Cherokee name, now focuses on licensing its trademarks. It generates sales through royalties collected from its own brands (Cherokee, Sideout, King of the Beach), as well as managed brands such as Aspen and Maui and Sons. The trademarks are used to sell a range of goods from apparel to cosmetics to home furnishings. Cherokee has more than 20 licensing agreements with domestic and international wholesalers and retailers. The Target retail chain accounts for about 65% of the company's sales. Director Timothy Ewing owns nearly 25% of the company; chairman and CEO Robert Margolis has a 20% stake.

 COMPETITION
NIKE, Inc. (NKE)
The Gap, Inc. (GPS)
VF Corporation (VFC)

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 FINANCIAL OVERVIEW
Fiscal Year-End: January
2001 Sales (mil.): 28.30
1-Yr. Sales Growth: 14.6%
Employees: 14
Revenue per employee: $2,021,428.57

 KEY PEOPLE
• Robert Margolis
    CEO
• Carol Gratzke
    CFO

 CONTACT INFO
6835 Valjean Ave.
Van Nuys, CA 91406
US
Phone: 818-908-9868
Fax: 818-908-9191
Online: Web Site

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