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Home > Company Index > Food, Beverage & Tobacco > Grains, Breads & Cereals > Malt-O-Meal Company

Malt-O-Meal Company
 PROFILE
Mush, porridge, gruel -- call it what you will, but hot cereal has cooled. So while the Malt-O-Meal Company still makes its well-known hot cereals, it has also added discount, bagged cold cereals that imitate better-known brands. Under the Malt-O-Meal brand and private-label store brands, it makes about 20 kid-friendly products such as Coco-Roos, Crispy Rice, Honey Buzzers, Toasty O's, and Tootie Fruities, with the slogan "It's Good Stuff Maynard." Malt-O-Meal's cereals are distributed in the US and include store brands such as Cub Foods, IGA, Janet Lee, Kroger, and Safeway. John Campbell founded the family-owned company in 1919.

 COMPETITION
General Mills, Inc. (GIS)
Kellogg Company (K)
The Quaker Oats Company (OAT)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1997 Sales (mil.): 300.00
1-Yr. Sales Growth: 9.1%
Employees: 900
Revenue per employee: $333,333.33

 KEY PEOPLE
• John Lettmann
    CEO
• Gordon Robertson
    CFO

 CONTACT INFO
80 S. Eighth St., Ste. 2600
Minneapolis, MN 55402
US
Phone: 612-338-8551
Fax: 612-339-5710
Online: Web Site

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