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Home > Company Index > Consumer Products-Durables  > Housewares & Accessories > The Longaberger Company

The Longaberger Company
 PROFILE
A tisket, a tasket, a Longaberger basket. The Longaberger Company is the #1 maker of handmade baskets in the US, selling nearly 10 million a year. The baskets are sold in the US through in-home shows conducted by Longaberger's 70,000 independent sales associates. Baskets account for half of sales, but the company also sells pottery, fabrics, window treatments, and wrought-iron home accessories. Longaberger's home office is a seven-story rendition of a basket with two 75-ton handles on top. The company also owns a golf course, a hotel, and Longaberger Homestead (an events area with shops and restaurants). The family-owned firm is run by the daughters of the late Dave Longaberger, who founded the company in 1973.

 COMPETITION
Euromarket Designs Inc. (dossier)
Pier 1 Imports, Inc. (PIR)
Williams-Sonoma, Inc. (WSM)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 1,000.00
1-Yr. Sales Growth: 22.1%
Employees: 8,000
Revenue per employee: $125,000.00

 KEY PEOPLE
• Tami Longaberger
    CEO
• Stephanie Imhoff
    CFO

 CONTACT INFO
1500 E. Main St.
Newark, OH 43055
US
Phone: 740-322-5000
Fax: 740-322-5240
Online: Web Site

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Copyright © 2001, Hoover's Inc. Austin, Texas.
For changes and updates, contact Hoover's directly.


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