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Home > Company Index > Consumer Products-Durables  > Appliances > Multibras S.A. Eletrodomesticos

Multibras S.A. Eletrodomesticos
 PROFILE
Multibras S.A. Eletrodomesticos is keeping it clean. The firm makes washers, dryers, dishwashers, and air purifiers, as well as other household appliances such as stoves, microwaves, refrigerators, and air conditioners for Latin America and other markets. Multibras is Brazil's top appliance maker, controlling some 40% of the market. Products are sold under the Consul, Brastemp, and Whirlpool names. (The company is controlled by Brasmotor, which in turn is 94%-owned by Whirlpool.) Multibras has five factories in Brazil and one in Argentina, and its appliances are exported to 70 countries. The company was founded in 1945 as a car distributor; it merged with two other Whirlpool affiliates, Consul and Semer, in 1994.

 COMPETITION
AB Electrolux (ELUX)
GE Appliances (dossier)
Maytag Corporation (MYG)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1998 Sales (mil.): 2,028.90
1-Yr. Sales Growth: (14.5)%
Employees: 8,148
Revenue per employee: $249,005.89

 KEY PEOPLE
• Paulo F. M. Periquito
    CEO

 CONTACT INFO
Edificio Plaza Centenario
CEP 04578-000 Sao Paulo, Brazil
Phone: 55-11-5586-6100
Fax: 55-11-5586-6388
Online: Web Site

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