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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > Pleasant Company

Pleasant Company
 NEWS FROM THE STANDARD
Mattel Hopes for Wired Kids With Learning Co. Buy
Dec 15 1998 12:00 AM PST

 PROFILE
Pleasant Rowland introduced American Girl dolls in 1986 as a historically themed alternative to Barbie and the Cabbage Patch Kids. Since 1998, her company has been owned by the maker of both rival dolls, #1 toy maker Mattel. Pleasant Company makes the American Girls Collection of 18-inch, $90 dolls, including Kirsten, the plucky pioneer; Civil War-era Addy; and Samantha, the Victorian-era orphan. It also publishes "American Girl" magazine and American Girl books (more than 61 million copies sold) and sells room décor, clothing, and accessories, including items that match the dolls and their outfits. The company sells its products through catalogs, on its Web site, and at its American Girl Place store in Chicago.

 COMPETITION
Hasbro, Inc. (HAS)
Scholastic Corporation (SCHL)
Ty Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1997 Sales (mil.): 287.00
1-Yr. Sales Growth: 11.7%
Employees: 850
Revenue per employee: $337,647.06

 KEY PEOPLE
• Ellen Brothers
    CEO
• Tony Simms
    CFO

 CONTACT INFO
8400 Fairway Place
Middleton, WI 53562
US
Phone: 608-836-4848
Fax: 608-836-1999
Online: Web Site

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