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  September 5, 2001
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Home > Company Index > Financial Services > Investment Banking & Brokerage > Alaron.com Holding Corporation

Alaron.com Holding Corporation
 PROFILE
Is there a future for Alaron.com Holding? It's the parent of Alaron Trading, which provides discount and full-service futures and options brokerage and managed futures accounts. Customers include investors and "introducing brokers" who funnel clients to it. Alaron neither trades nor clears its deals; it maintains accounts and relays orders to floor traders. Capitalizing on the rise of Internet stock trading, Alaron began offering online order entry, research, and information, creating the sexy Alaron.com parent in 1999. Founder Joel Greenberg combined parts of the middle names of his children, Carrie, Michael, and Steven, to name the company; the family will control about 75% of the company's votes after the IPO.

 COMPETITION
E D & F Man Group plc (EMG)
E*TRADE Group, Inc. (ET)
Lind-Waldock & Company (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: July
1998 Sales (mil.): 13.50
Employees: 53
Revenue per employee: $254,716.98

 KEY PEOPLE
• Steven A. Greenberg
    CEO
• Robert S. Pagliuco
    CFO

 CONTACT INFO
822 W. Washington Blvd.
Chicago, IL 60607
US
Phone: 312-563-8000
Fax: 312-733-3912
Online: Web Site

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