PROFILE |
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ALDI keeps it cheap so shoppers can, too. So how has discount food retailer ALDI Group become one of the world's biggest grocery chains, running 5,000 stores worldwide? By offering deeply discounted prices on about 700 popular food items (a typical grocery stores has 25,000). ALDI (short for "Albrecht Discounts") offers no frills. The firm buys cheap land mostly on city outskirts, builds cheap warehouses, keeps a tiny staff, and carries mostly private-label items, displaying them on shipping pallets rather than shelves. The company has nearly 600 stores in the US, but Germany (more than 3,100 stores) accounts for about two-thirds of sales. Brothers and co-founders Theo and Karl Albrecht own the company.
COMPETITION |
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Lidl & Schwarz Stiftung & Co. KG (dossier)
Royal Ahold N.V. (AHO)
Wal-Mart Stores, Inc. (WMT)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 27,500.00
1-Yr. Sales Growth: 10.0%
KEY PEOPLE |
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Karl Albrecht
CEO
Dietmar Stewan
CFO
CONTACT INFO |
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Eckenbergstrasse 16, Postfach 13 01 10
45291 Essen, Germany
Phone: 49-201-85-93-0
Fax: 49-209-85-93-222
Online: Web Site
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