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Home > Company Index > Food, Beverage & Tobacco > Beverages - Soft Drinks > Tropicana Products, Inc.

Tropicana Products, Inc.
 PROFILE
Tropicana Products hopes to help its parent, PepsiCo, put the squeeze on rival The Coca-Cola Company. Tropicana, best known for its flagship product, Tropicana Pure Premium orange juice, sells its line of fruit juices worldwide. Its other brand names include Copella, Dole (licensed), Fruvita, and Looza. The world's #1 producer of chilled orange juice, Tropicana is expanding in Europe, Latin America, and Asia. In the US, Tropicana Pure Premium is the third-largest selling grocery brand after Coca-Cola classic, and Pepsi-Cola. The company's juices are distributed through supermarkets and other retailers. Tropicana plans to sell individual juices in other channels as well.

 COMPETITION
The Minute Maid Company (dossier)
The Procter & Gamble Company (PG)
Vitality Beverages, Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 2,426.00
1-Yr. Sales Growth: 7.7%
Employees: 4,737
Revenue per employee: $512,138.48

 KEY PEOPLE
• Brock H. Leach
    CEO
• Dennis Hareza
    CFO

 CONTACT INFO
1001 13th Ave. East
Bradenton, FL 34208
US
Phone: 941-747-4461
Fax: 941-749-3983
Online: Web Site

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