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  September 5, 2001
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Home > Company Index > Food, Beverage & Tobacco > Grains, Breads & Cereals > Keebler Foods Company

Keebler Foods Company
 PROFILE
Keebler Foods is proof that even a hollow tree infested with elves grows better with a little Sunshine. A subsidiary of cereal giant Kellogg, the company is the #2 cookie and cracker maker in the US (behind Kraft's Nabisco). Its popular Keebler products include Fudge Shoppe and Sandies cookies; its Sunshine brands include Cheez-It and Hi Ho crackers. Keebler also makes Famous Amos cookies, imports Carr's crackers, and is the #1 US supplier of Girl Scout cookies. In addition, Keebler makes private-label cookies for supermarkets and food service customers and bakes piecrusts and other products (including Kellogg's Pop-Tarts). Expanding its business beyond the breakfast table, Kellogg bought Keebler in 2001.

 COMPETITION
Campbell Soup Company (CPB)
Kraft Foods Inc. (KFT)
Lance, Inc. (LNCE)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 2,757.00
1-Yr. Sales Growth: 3.3%
Employees: 12,500
Revenue per employee: $220,560.00

 KEY PEOPLE
• David B. Vermylen
    CEO
• E. Nichol McCully
    CFO

 CONTACT INFO
677 Larch Ave.
Elmhurst, IL 60126
US
Phone: 630-833-2900
Fax: 630-530-8773
Online: Web Site

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