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  September 5, 2001
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Home > Company Index > Consumer Products-Non-Durables  > Apparel Footwear & Accessories > New Balance Athletic Shoe, Inc.

New Balance Athletic Shoe, Inc.
 PROFILE
New Balance Athletic Shoe wins by doing it differently. Unlike rivals NIKE and adidas-Salomon, the company shuns celebrity endorsers; its lesser-known athletes reflect its emphasis on substance versus style. The approach attracts a loyal clientele of aging boomer jocks who are less fickle than the teens chased by other shoe firms. New Balance is known for its wide selection of shoe widths. In addition to men's and women's shoes for running, cross-training, basketball, tennis, hiking, and golf, the company offers fitness apparel and kid's shoes and owns leather boot maker Dunham. It was founded in 1906 to make arch supports; owner and CEO James Davis bought New Balance on the day of the Boston Marathon in 1972.

 COMPETITION
NIKE, Inc. (NKE)
Reebok International Ltd. (RBK)
adidas-Salomon AG (ADDDY)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 1,100.00
1-Yr. Sales Growth: 23.6%
Employees: 2,400
Revenue per employee: $458,333.33

 KEY PEOPLE
• James S. Davis
    CEO
• John Gardner
    CFO

 CONTACT INFO
Brighton Landing
Boston, MA 02135
US
Phone: 617-783-4000
Fax: 617-787-9355
Online: Web Site

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