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Home > Company Index > Consumer Products-Durables > Housewares & Accessories > Safety 1st, Inc.
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Safety 1st, Inc. |
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PROFILE |
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Q: What came first for Safety 1st? A: Those yellow and black "Baby on Board" signs that attached to car windows and launched a thousand parodies. From there, Safety 1st expanded into a host of other child safety and care products. It designs and distributes spill-proof cups, booster seats, and baby gyms. Its safety products line includes outlet plugs, cabinet latches, and oven locks; it has sold its line of home security products. The company outsources its manufacturing. Safety 1st has customers in the US and about 60 other countries; Wal-Mart, Toys "R" Us, and Kmart account for nearly 60% of its sales. Dorel Industries, a Canadian maker of baby products and ready-to-assemble furniture, owns Safety 1st.
COMPETITION |
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Evenflo Company, Inc. (dossier)
Playtex Products, Inc. (PYX)
The First Years Inc. (KIDD)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
1999 Sales (mil.): 158.00
1-Yr. Sales Growth: 30.3%
Employees: 320
Revenue per employee: $493,750.00
KEY PEOPLE |
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Michael Lerner
CEO
Joseph S. Driscoll
CFO
CONTACT INFO |
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45 Dan Road
Canton , MA 02021
US
Phone: 781-364-3100
Fax: 781-364-3836
Online: Web Site
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