PROFILE |
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You might never have thought that chickens even "have" essences, but Cerebos Pacific and millions of consumers swear by the stuff. Cerebos is best known for its BRAND'S Essence of Chicken, a tonic first whipped up in the 1820s for an ailing King George IV and which eventually made its way to British colonies in the Far East. The health food supplement is made from minced whole chickens that are boiled, strained, and boiled again. Cerebos' other food, beverage, and grocery products include sauces and condiments made by its Woh Hup subsidiary. Cerebos' major markets include China, Hong Kong, Malaysia, Singapore, Taiwan, and Thailand. Japanese beverage maker Suntory owns 84% of Cerebos.
COMPETITION |
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Kikkoman Corporation (dossier)
Takara Shuzo Co., Ltd. (2531)
Yeo Hiap Seng Limited (YHS)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: September
2000 Sales (mil.): 311.30
1-Yr. Sales Growth: 1.0%
Employees: 1,000
Revenue per employee: $311,300.00
KEY PEOPLE |
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Eiji Koike
CEO
Ramlee Bin Buang
CFO
CONTACT INFO |
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1 Kim Seng Promenade, #11-01/06
237994, Singapore
Phone: 65-732-4111
Fax: 65-732-9971
Online: Web Site
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