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  September 5, 2001
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Home > Company Index > Diversified Services > Market & Business Research Services > The Polk Company

The Polk Company
 PROFILE
With the Polk Company, both buyers and sellers can be more aware. The oldest and one of the largest consumer marketing firms in the US, Polk specializes in statistical and demographic information focused on the auto industry, including sales rankings, vehicle use, and demographic surveys of auto buyers. Its Carfax unit allows consumers to tap into vehicle history information. Its Geographic Data Technology develops map databases used for emergency response operations, routing, and other applications. Polk sold its Consumer Information Solutions (CIS) in 2000 to focus on its automotive business. The family-owned company was founded in 1870.

 COMPETITION
CCC Information Services Group Inc. (CCCG)
Experian Information Solutions Inc. (dossier)
J.D. Power and Associates (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: March
2000 Sales (mil.): 250.00
1-Yr. Sales Growth: (39.8)%
Employees: 1,400
Revenue per employee: $178,571.43

 KEY PEOPLE
• Stephen R. Polk
    CEO
• Phillip Giroux
    CFO

 CONTACT INFO
26955 Northwestern Hwy.
Southfield, MI 48034
US
Phone: 248-728-7000
Fax: 248-728-6833
Online: Web Site

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