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  September 5, 2001
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Home > Company Index > Food, Beverage & Tobacco > Sugar & Confectionery > Just Born, Inc.

Just Born, Inc.
 PROFILE
Just Born gave birth to marshmallow treats for all occasions. The family-owned and operated company makes the popular Easter candy, Marshmallow Peeps, which come in five different colors (yellow, pink, white, lavender, and blue). It also makes Peeps for other holidays, including pumpkins, ghosts, and cats for Halloween; trees and snowmen for Christmas; and hearts for Valentine's Day. For those less festive occasions, it makes Mike & Ike, Hot Tamales, egg-shaped Just Born Jelly Beans, Zours, and Teanee Beanee Gourmet jelly beans. Russian immigrant Sam Born started the company in 1923 as a candy store in New York; the business moved to Pennsylvania (also home of candy maker Hershey Foods) in 1932.

 COMPETITION
Cadbury Schweppes plc (CSG)
Herman Goelitz Candy Co., Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1999 Sales (mil.): 59.00
Employees: 454
Revenue per employee: $129,955.95

 KEY PEOPLE
• Ross Born
    CEO
• Ron Izewski
    CFO

 CONTACT INFO
1300 Stefko Blvd.
Bethlehem, PA 18017
US
Phone: 610-867-7568
Fax: 610-867-9931
Online: Web Site

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