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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > Wizards of the Coast, Inc.

Wizards of the Coast, Inc.
 NEWS FROM THE STANDARD
Malls Turn to "Shoppertainment" to Compete With the Net
Dec 16 1999 12:00 AM PST

 PROFILE
Wizards of the Coast has built a house of cards. The company, a subsidiary of toy giant Hasbro, is best known for trading card games "Magic: The Gathering" (available in nine languages) and "Pokémon". Wizards of the Coast's other offerings include the granddaddy of medieval role-playing adventure games ("Dungeons and Dragons") and various traditional games, books, and magazines. The company also operates about 100 Game Keeper and Wizards of the Coast retail stores selling games and hobby supplies; many of the stores offer game play areas. In addition, it sanctions trading card-based game tournaments around the world. CEO Peter Adkison, game designer Richard Garfield, and several others founded the company in 1990.

 COMPETITION
Bandai Co., Ltd. (BNDCY)
Mattel, Inc. (MAT)
SEGA Corporation (SEGNY)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1998 Sales (mil.): 150.00
1-Yr. Sales Growth: 50.0%
Employees: 650
Revenue per employee: $230,769.23

 KEY PEOPLE
• Vince Calouri
    CEO
• Judy Sorenson
    CFO

 CONTACT INFO
1801 Lind Ave. SW
Renton, WA 98055
US
Phone: 425-226-6500
Fax: 425-204-5811
Online: Web Site

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