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  September 5, 2001
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Home > Company Index > Diversified Services > Market & Business Research Services > GfK Aktiengesellschaft

GfK Aktiengesellschaft
 PROFILE
Need to know who's buying what in Europe? Check with GfK Aktiengesellschaft. GfK is one of the largest market research firms on the European continent, tracking consumers' tastes in and purchases of grocery and nonfood items, broadcast media, and other merchandise and services worldwide. The company operates through some 90 smaller firms grouped in four divisions: Consumer Tracking, Non-Food Tracking, Media, and an Ad Hoc research division that delivers custom research and consulting. Its GfK Online Monitor tracks consumption of Internet and new media products. Holding company GfK-Nürnberg owns 66% of GfK; management holds about 10%.

 COMPETITION
ACNielsen Corporation (dossier)
Information Resources, Inc. (IRIC)
Taylor Nelson Sofres plc (TNN)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 452.80
1-Yr. Sales Growth: 15.7%
Employees: 4,212
Revenue per employee: $107,502.37

 KEY PEOPLE
• Klaus L. Wübbenhorst
    CEO

 CONTACT INFO
Nordwestring 101
90319 Nuremberg, Germany
Phone: 49-911-395-2685
Fax: 49-911-395-2209
Online: Web Site

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