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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > Toymax International, Inc.

Toymax International, Inc.
Nasdaq: TMAX
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 PROFILE
Work is play at Toymax International, a designer and marketer of toys, kites, candy, and electronic games that has diversified largely through acquisitions. The company's brands include Laser Challenge, Mighty Mo's, Go Fly A Kite, Funnoodle, and Creepy Crawlers. It also has licenses to sell a singing Britney Spears doll, , a "Deer Hunter" game, and -- through its Candy Planet division -- World Wrestling Federation sweets. Toymax sells its wares to retailers worldwide, but mostly in North American and Europe; Toys "R" Us and Wal-Mart together account for more than 20% of its sales. The company's products are made by Asian firms owned by chairman David Chu, who owns 41% of Toymax.

 COMPETITION
Hasbro, Inc. (HAS)
JAKKS Pacific, Inc. (JAKK)
Mattel, Inc. (MAT)

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 FINANCIAL OVERVIEW
Fiscal Year-End: March
2001 Sales (mil.): 132.10
1-Yr. Sales Growth: (5.0)%
Employees: 165
Revenue per employee: $800,606.06

 KEY PEOPLE
• Steven A. Lebensfeld
    CEO
• William A. Johnson
    CFO

 CONTACT INFO
125 E. Bethpage Rd.
Plainview, NY 11803
US
Phone: 516-391-9898
Fax: 516-391-9151
Online: Web Site

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