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  September 5, 2001
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Home > Company Index > Retail > Consumer Electronics Retailing > Ultimate Electronics, Inc.

Ultimate Electronics, Inc.
Nasdaq: ULTE
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 PROFILE
Like ultimate frisbee, electronics retailing is a competitive sport. Ultimate Electronics competes in the West and Midwest, selling mid- to high-priced televisions and high-definition TVs, stereos, computers, and mobile electronics. It operates more than 35 stores under the SoundTrack, Ultimate Electronics, and Audio King banners in 10 states, mainly Colorado and Minnesota. The stores range from about 10,000 to 52,000 sq. ft. and carry about 4,000 products, including125 brands. The company's gimmick for competing with much larger chains: a 110% refund of the difference between its price and any lower one. The founding Pearse family owns 25% of Ultimate Electronics.

 COMPETITION
Best Buy Co., Inc. (BBY)
Circuit City Group (CC)
RadioShack Corporation (RSH)

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 FINANCIAL OVERVIEW
Fiscal Year-End: January
2001 Sales (mil.): 484.40
1-Yr. Sales Growth: 25.8%
Employees: 2,400
Revenue per employee: $201,833.33

 KEY PEOPLE
• J. Edward McEntire
    CEO
• Alan E. Kessock
    CFO

 CONTACT INFO
321 W. 84th Ave., Ste. A
Thornton, CO 80260
US
Phone: 303-412-2500
Fax: 303-412-2501
Online: Web Site

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