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Home > Company Index > Food, Beverage & Tobacco > Beverages - Soft Drinks > Ocean Spray Cranberries, Inc.

Ocean Spray Cranberries, Inc.
 PROFILE
Ocean Spray Cranberries has transformed cranberries from turkey sidekick to the stuff of everyday beverages, cereal, and mixed drinks. Known for its blue-and-white wave logo, the company controls about 50% of the US cranberry drinks market. A marketing cooperative owned by more than 900 cranberry and citrus growers in the US and Canada, Ocean Spray has blended the cranberry with fruits from apples to tangerines in a line of juices. It also makes other cranberry products (sauce, snacks), grapefruit juice, and Ocean Spray Premium 100% juice drinks. Ocean Spray was started in 1912 as a cranberry sauce marketer and became a co-op in 1930. It has been bogged down in recent years by bumper harvests and low prices.

 COMPETITION
National Grape Cooperative Association, Inc. (dossier)
Northland Cranberries, Inc. (CBRYA)
Tropicana Products, Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: August
2000 Sales (mil.): 1,300.00
1-Yr. Sales Growth: (4.4)%
Employees: 2,000
Revenue per employee: $650,000.00

 KEY PEOPLE
• H. Robert Hawthorne
    CEO
• Timothy Chan
    CFO

 CONTACT INFO
1 Ocean Spray Dr.
Lakeville-Middleboro, MA 02349
US
Phone: 508-946-1000
Fax: 508-946-7704
Online: Web Site

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