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  September 5, 2001
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Home > Company Index > Diversified Services > Marketing & Public Relations Services > Mediaplex, Inc.

Mediaplex, Inc.
Nasdaq: MPLX
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 PROFILE
Mediaplex is working its MOJO, but there's no voodoo going on here. The firm's proprietary Mobile Java Objects (MOJO) technology allows clients to create customized messages for online advertising campaigns. Using Mediaplex's services, clients can tailor messages to business information (such as inventory and price levels) or visitor profiles. Mediaplex offers planning and media buying services, data capture and analysis, and 24-hour reporting. Clients include Wells Fargo, Sony, and Sprint PCS. In 2000 Mediaplex bought AdWare Systems, a business applications services provider, from advertising giant Interpublic. The following year it agreed to be acquired by banner ad server ValueClick.

 COMPETITION
24/7 Media, Inc. (TFSM)
Avenue A, Inc. (AVEA)
DoubleClick Inc. (DCLK)

 DEALS
Deal: DoubleClick Partners With Mediaplex
Date Announced: 08.09.99
Value of transaction (US $Mil): 0
Description: Internet ad firm and Internet marketing company partner for enhanced online advertising capabilities.

 TRACKERS
Dec. 14, 2000 - LAYOFF TRACKER
83 laid off
Description: Streamlining operations and cutting costs. The across-the-board layoffs represent 28% of its workforce.

More LAYOFF NEWS

 STOCK ANALYSIS
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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 63.60
1-Yr. Sales Growth: 140.9%
Employees: 236
Revenue per employee: $269,491.53

 CONTACT INFO
177 Steuart St., Ste. 200
San Francisco, CA 94105
US
Phone: 415-808-1900
Fax: 415-808-1901
Online: Web Site

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