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Home > Company Index > Leisure > Restaurants > Fresh Choice, Inc.
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Fresh Choice, Inc. |
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PROFILE |
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No wilting is allowed at Fresh Choice restaurants. Trying to crisp up a stale financial picture, restaurant chain Fresh Choice wants to lure more hungry, health-conscious customers into its chain of about 50 restaurants (37 are in California; the rest are in Texas and Washington). The restaurants operate under the Fresh Choice and Zoopa names and offer salads, soups, baked potatoes, pasta dishes, and desserts in an all-you-can-eat buffet format. The company has turned around its fortunes by implementing a more aggressive advertising campaign, remodeling restaurants, and trying new concepts. One new idea is Fresh Choice Express, a smaller version of the restaurant for tight spaces in downtown districts.
COMPETITION |
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Prandium, Inc. (PDIM)
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STOCK ANALYSIS |
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FURTHER ANALYSIS
Advanced Charting
Deals
FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 78.00
1-Yr. Sales Growth: 5.3%
Employees: 1,876
Revenue per employee: $41,577.83
KEY PEOPLE |
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Everett F. Jefferson
CEO
David E. Pertl
CFO
CONTACT INFO |
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485 Cochrane Hill
Morgan Hill, CA 95037
US
Phone: 408-776-0799
Fax: 408-776-0798
Online: Web Site
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