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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Appliances > Applica Incorporated

Applica Incorporated
NYSE: APN
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 PROFILE
Applica (formerly Windmere-Durable Holdings) curls your hair and toasts your buns. The company makes personal care products (curling irons, hair dryers) and small appliances. (It's the #1 US maker of toaster ovens, can openers, and steamers.) The company nearly tripled in size through its 1998 purchase of Black & Decker's household products line. Notable brands include Windmere, Black & Decker, and White-Westinghouse (a licensed brand sold at Kmart). It also makes Litter Maid self-cleaning cat boxes. Applica's products, sold in North and South America, are made in China by subsidiary Durable Electrical Metal Factory, as well as in Mexico. Wal-Mart Stores accounts for more than 10% of sales.

 COMPETITION
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SEB S.A. (SK)

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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 748.80
1-Yr. Sales Growth: 4.2%
Employees: 17,000
Revenue per employee: $44,047.06

 KEY PEOPLE
• David M. Friedson
    CEO
• Terry L. Polistina
    CFO

 CONTACT INFO
5980 Miami Lakes Dr.
Miami Lakes, FL 33014
US
Phone: 305-362-2611
Fax: 305-364-0635
Online: Web Site

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