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  September 5, 2001
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Home > Company Index > Food, Beverage & Tobacco > Beverages - Wineries > Martini & Rossi S.p.A.

Martini & Rossi S.p.A.
 PROFILE
Thanks to Martini & Rossi, renowned Secret Agent 007 sounds stylish when ordering his favorite drink. The company, from which the mixture of gin and vermouth takes its name, was founded in 1863 as Martini, Sola & C. It is, appropriately, a leading producer of vermouth; other products include sparkling wine, Scotch whisky, and a host of wine-based spirits. Its brands include Martini Brand, China Martini, and Martini & Rossi. The company generates most of its sales from customers in Continental Europe. Martini & Rossi is majority-owned by family-owned rum giant Bacardi Limited; Bacardi paid about $1.4 billion for its stake in Martini & Rossi in 1993.

 COMPETITION
Guinness/UDV (dossier)
LVMH Moët Hennessy Louis Vuitton SA (LVMHY)
Pernod Ricard (RI)

 KEY PEOPLE
• Luigi Combetto
    CEO

 CONTACT INFO
Corso Vittorio Emanuele II 42
10123 Turin, Italy
Phone: 39-011-810-81
Fax: 39-011-810-8200

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