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Home > Company Index > Consumer Products-Durables  > Housewares & Accessories > Safety 1st, Inc.

Safety 1st, Inc.
 PROFILE
Q: What came first for Safety 1st? A: Those yellow and black "Baby on Board" signs that attached to car windows and launched a thousand parodies. From there, Safety 1st expanded into a host of other child safety and care products. It designs and distributes spill-proof cups, booster seats, and baby gyms. Its safety products line includes outlet plugs, cabinet latches, and oven locks; it has sold its line of home security products. The company outsources its manufacturing. Safety 1st has customers in the US and about 60 other countries; Wal-Mart, Toys "R" Us, and Kmart account for nearly 60% of its sales. Dorel Industries, a Canadian maker of baby products and ready-to-assemble furniture, owns Safety 1st.

 COMPETITION
Evenflo Company, Inc. (dossier)
Playtex Products, Inc. (PYX)
The First Years Inc. (KIDD)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1999 Sales (mil.): 158.00
1-Yr. Sales Growth: 30.3%
Employees: 320
Revenue per employee: $493,750.00

 KEY PEOPLE
• Michael Lerner
    CEO
• Joseph S. Driscoll
    CFO

 CONTACT INFO
45 Dan Road
Canton , MA 02021
US
Phone: 781-364-3100
Fax: 781-364-3836
Online: Web Site

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