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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Appliances > Royal Appliance Mfg. Co.

Royal Appliance Mfg. Co.
NYSE: RAM
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 PROFILE
Royal Appliance Mfg. wants you to make a bargain with a Devil. The company makes Dirt Devil Hand Vac, the best-selling handheld vacuum in the US. Royal also sells upright vacuums (#3 in US behind Maytag and Electrolux AB) and other floor cleaners under the Dirt Devil name, as well as accessories and replacement parts. About 60% of Royal's sales are made through discount chains Wal-Mart, Kmart, and Target. Plastic products (vacuums, electric brooms, mops) account for more than 90% of sales. Royal's metal vacuums are sold through a network of independent dealers for home and commercial use. John Rochon, CEO of cosmetics company Mary Kay, owns about 20% of Royal through his Richmont Capital Partners investment group.

 COMPETITION
The Black & Decker Corporation (BDK)
AB Electrolux (ELUX)
Maytag Corporation (MYG)

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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 408.20
1-Yr. Sales Growth: 0.0%
Employees: 730
Revenue per employee: $559,178.08

 KEY PEOPLE
• Michael J. Merriman
    CEO
• Richard G. Vasek
    CFO

 CONTACT INFO
7005 Cochran Rd.
Glenwillow, OH 44139
US
Phone: 440-996-2000
Fax: 440-996-2030
Online: Web Site

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