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  September 5, 2001
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Home > Company Index > Media > Television Production, Programming & Distribution > e4L, Inc.

e4L, Inc.
OTC: ETVL
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 PROFILE
If you're bleary-eyed from watching infomercials, you can thank e4L (formerly National Media). The firm markets about 100 consumer products, typically through half-hour advertising slots that feature product demonstrations. e4L buys TV airtime from cable companies, satellite systems, and network affiliates. Its paid programming reaches 370 million TV households in 70 countries. The firm also owns 28% of e-commerce site BuyItNow.com and 50% of direct marketer Promenade Membership Services. At the same time it agreed to buy UCA Computer Networks, money-losing e4L announced it was interested in finding a buyer for itself. An investor group led by CEO and chairman Stephen Lehman owns 34% of the firm.

 COMPETITION
Access Television Network, Inc. (dossier)
GoodTimes Entertainment (dossier)
Guthy-Renker Corp. (dossier)

 DEALS
Deal: E4L-Clear Channel Communications, Buyitnow Form Alliance
Date Announced: 06.08.99
Value of transaction (US $Mil): 0
Description: Media companies invest in and team to promote Internet retailing storefront.

 STOCK ANALYSIS
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• Deals

 FINANCIAL OVERVIEW
Fiscal Year-End: March
2000 Sales (mil.): 241.10
1-Yr. Sales Growth: (26.5)%
Employees: 253
Revenue per employee: $952,964.43

 KEY PEOPLE
• Stephen C. Lehman
    CEO
• Daniel M. Yukelson
    CFO

 CONTACT INFO
15821 Ventura Blvd., 5th Fl.
Los Angeles, CA 91436
US
Phone: 818-461-6400
Fax: 818-461-6525
Online: Web Site

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