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  September 5, 2001
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Home > Company Index > Specialty Retail > Computer & Software Retailing > Genica Corporation

Genica Corporation
 PROFILE
Think of Genica (formerly CompGeeks) as computerdom's bargain basement. The company sells computers and computer-related items -- mainly overstocks, closeouts, and last year's models, plus its own CompGeek-brand computer kits over the Internet. The majority of Genica's sales are via its evertek.com wholesale site, which is geared toward computer dealers. Its consumer site is at computergeeks.com. The company also sells through its wholesaleauction.com unit. Genica was formed by the 1999 merger of online seller compgeeks.com with computer importer/distributor Evertek Computer and its Hong Kong-based sister firm Evertek Trading. Chairman and CEO Frank Segler owns a majority stake in Genica.

 COMPETITION
CDW Computer Centers, Inc. (CDWC)
Micro Warehouse, Inc. (dossier)
PC Connection, Inc. (PCCC)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 50.00
1-Yr. Sales Growth: (43.8)%
Employees: 170
Revenue per employee: $294,117.65

 KEY PEOPLE
• Frank Segler
    CEO
• Scott Kusel
    CFO

 CONTACT INFO
1890 Ord Way
Oceanside, CA 92056
US
Phone: 760-726-7700
Fax: 760-726-7723
Online: Web Site

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