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  September 5, 2001
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Home > Company Index > Health Products & Services > Medical Appliances & Equipment > BriteSmile, Inc.

BriteSmile, Inc.
Nasdaq: BSML
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 PROFILE
If your pearly whites aren't so pearly any more, BriteSmile can help. The company abandoned its laser-based and chemical whitening systems for the BriteSmile 2000 Teeth Whitening Device, which uses a blue gas plasma light to activate a peroxide-based whitening gel that can remove stains and other discolorations from teeth. The procedure takes about an hour and costs approximately $500. The company targets "vanity capitals of America," setting up BriteSmile Centers in such cities as Los Angeles, Dallas, and Miami. BriteSmile also leases equipment to dentists in associate centers worldwide. Entities associated with chairman Anthony Pilaro own more than 50% of the company.

 COMPETITION
American Medical Technologies, Inc. (ADLI)
Dental/Medical Diagnostic Systems, Inc. (DMDS)
Premier Laser Systems, Inc. (PLSIA)

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 FINANCIAL OVERVIEW
Fiscal Year-End: March
2000 Sales (mil.): 8.00
1-Yr. Sales Growth: 1,233.3%
Employees: 150
Revenue per employee: $53,333.33

 KEY PEOPLE
• John L. Reed
    CEO
• Paul A. Boyer
    CFO

 CONTACT INFO
490 N. Wiget Lane
Walnut Creek, CA 94598
US
Phone: 925-941-6260
Fax: 925-941-6266
Online: Web Site

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