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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Sporting Goods > RockShox, Inc

RockShox, Inc
OTC: RSHX
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 PROFILE
Got a bicycle and an Evel Kneivel fixation? RockShox, the world leader in bike suspension, can help. The company makes high-performance front forks, rear shocks, and suspension seat posts for mountain bikes under the names Judy, Jett, Ruby, SID, and Deluxe. These components help smooth out a bumpy ride over rough terrain. About 80% of RockShox's sales are to bicycle makers such as GT, Specialized Bicycle Components, and Trek; the company also sells the parts separately for serious gearheads. To appeal to more bikers, RockShox is entering the lower-priced suspension market. (Parts typically range from about $100 to $1,100.) Founders Stephen Simons (chairman) and Paul Turner each own 16% of the company.

 COMPETITION
Cannondale Corporation (BIKE)
K2 Inc. (KTO)
LDI, Ltd. (dossier)

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 FINANCIAL OVERVIEW
Fiscal Year-End: March
2000 Sales (mil.): 70.30
1-Yr. Sales Growth: (19.1)%
Employees: 343
Revenue per employee: $204,956.27

 KEY PEOPLE
• Bryan L. Kelln
    CEO
• Chris Birkett
    CFO

 CONTACT INFO
1610 Garden of the Gods Rd.
Colorado Springs, CO 80907
US
Phone: 719-278-7469
Fax: 719-268-1528
Online: Web Site

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