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  September 5, 2001
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Home > Company Index > Consumer Non-Durables > Personal Care Products > Kiehl's Since 1851 Inc.

Kiehl's Since 1851 Inc.
 PROFILE
Kiehl's Since 1851 makes natural hair and skin care products and lipstick and sells them strictly by word of mouth. Pretty strictly, anyway. Kiehl's doesn't advertise much or go door-to-door, and its rigid marketing policy keeps its products out of all but a few exclusive retailers -- stores such as Barneys and Bergdorf Goodman. The company's East Village location in Manhattan is frequented by celebrity hairdressers, entertainers, and others willing to brave long checkout lines. Kiehl's is famous for the free samples it lavishes on customers, who also can order through its catalog and by phone. Men's products account for about 45% of sales. Cosmetics giant L'Oréal bought the company in 2000.

 COMPETITION
The Estée Lauder Companies Inc. (EL)
Revlon, Inc. (REV)
Shiseido Company, Limited (SSDOY)

 FINANCIAL OVERVIEW
1999 Sales (mil.): 40.00
1-Yr. Sales Growth: 25.0%

 KEY PEOPLE
• Michelle Taylor
    CEO

 CONTACT INFO
109 Third Ave.
New York, NY 10003
US
Phone: 212-677-3171
Fax: 212-505-1023
Online: Web Site

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