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  September 5, 2001
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Home > Company Index > Media > Internet & Online Content Providers > Nerve.com, Inc.

Nerve.com, Inc.
 NEWS FROM THE STANDARD
Nerve's Dating Game
Jul 02 2001 12:00 AM PDT

 PROFILE
Nerve.com's niche: smut for smart people. The online magazine is all about sex, but it appeals to "The New Yorker " set with contributions from writers such as Norman Mailer, Camille Paglia, and Naomi Woolf, and photographers such as "Piss Christ" artist Andres Serrano. The popular site targets both genders (about 40% of its 800,000 monthly visitors are women). The firm has also launched a bimonthly print version. Nerve.com is run by ex-lovers-cum-business partners Rufus Griscom and Genevieve Field, who founded the company in 1997. It receives funding from advertising (AOL Time Warner, IBM) and licensing fees from "Stern," a weekly in Germany, where it is considering a public offering.

 COMPETITION
Advance Publications, Inc. (dossier)
Playboy Enterprises, Inc. (PLA)
Salon Media Group Inc. (SALN)

 KEY PEOPLE
• Rufus Griscom
    CEO
• Louis Kanganis
    CFO

 CONTACT INFO
520 Broadway, 6th Fl.
New York, NY 10012
US
Phone: 212-625-9914
Fax: 212-625-8929
Online: Web Site

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