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Home > Company Index > Food, Beverage & Tobacco > Beverages - Soft Drinks > Red Bull GmbH

Red Bull GmbH
 PROFILE
Maybe if toreadors drank Red Bulls instead of fighting them, they'd live longer. Red Bull markets its eponymous functional energy drink in more than 50 countries . The nonalcoholic drink contains the amino acid taurine (first derived from ox bile), B-complex vitamins, caffeine, and carbohydrates - not bulls testicles, or any other rumored ingredients. Red Bull claims that the body needs more taurine than is produced during physical exertion. The drink has grown quickly, capturing about 70% of the worldwide energy drink market. Austrian Dietrich Mateschitz, who likes to spend his time snowboarding and skateboarding, founded Red Bull in 1987 and owns 49% of the company.

 COMPETITION
The Coca-Cola Company (KO)
The Quaker Oats Company (OAT)
Snapple Beverage Group, Inc. (dossier)

 FINANCIAL OVERVIEW
2000 Sales (mil.): 1,200.00
1-Yr. Sales Growth: 119.1%
Employees: 540
Revenue per employee: $2,222,222.22

 KEY PEOPLE
• Dietrich Mateschitz
    CEO
• Walter Bachinger
    CFO

 CONTACT INFO
Brunn 115
A - 5330 Fuschl am See, Austria
Phone: 43-662-6582-0
Fax: 43-662-6582-31
Online: Web Site

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