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Home > Company Index > Diversified Services > Advertising > Hakuhodo Incorporated

Hakuhodo Incorporated
 NEWS FROM THE STANDARD
International News Briefs
Aug 21 2000 12:00 AM PDT

 PROFILE
Many of those esoteric Japanese commercials are no doubt the work of Hakuhodo, Japan's second-largest advertising agency (behind Dentsu). The company represents clients in broadcast and print media with services including marketing research, advertising production, media planning, public relations, and promotions. Founded by Hironao Seki in 1895 as an ad agency for educational magazines, Hakuhodo operates from 16 offices in Japan and 39 offices in 16 other countries. Major clients include Suzuki Motor Cycles, Hitachi, and Amazon.com. It also operates the Hakuhodo Institute of Life and Living, a research center that studies the living habits of contemporary Japanese citizens.

 COMPETITION
Dentsu Inc. (dossier)
WPP Group plc (WPPGY)

 FINANCIAL OVERVIEW
Fiscal Year-End: November
2000 Sales (mil.): 849.20
1-Yr. Sales Growth: 0.7%
Employees: 3,262
Revenue per employee: $260,331.09

 KEY PEOPLE
• Toshio Miyagawa
    CEO

 CONTACT INFO
Granpark Tower 4-1
Tokyo 108-8088, Japan
Phone: 81-3-5446-6161
Fax: 81-3-5446-6227
Online: Web Site

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