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Home > Company Index > Food, Beverage & Tobacco > Beverages - Soft Drinks > Global Brands, Inc.

Global Brands, Inc.
 PROFILE
Global Brands (formerly Swiss Natural Brands) believes a little financial juice will allow it to spill into new markets. Global Brands markets a variety of naturally flavored, vitamin-fortified fruit drinks and teas under the Swiss Natural label as well as under third-party labels. Its drinks include Icy Melonade, Peach Icy Tea, and Icy Berry. The company also makes 100% orange and apple juices. Global Brands drinks are sold through the Sbarro pizza chain in the US and abroad, and through some Dunkin' Donuts stores and a variety of independent outlets, mostly in the New York City area. CEO Ralph Ferrante will retain nearly 26% of the firm after its planned IPO. It plans to use the proceeds to market nationally.

 COMPETITION
The Coca-Cola Company (KO)
Ferolito, Vultaggio & Sons (dossier)
PepsiCo, Inc. (PEP)

 FINANCIAL OVERVIEW
Fiscal Year-End: February
2000 Sales (mil.): 3.80
1-Yr. Sales Growth: 26.4%
Employees: 5
Revenue per employee: $760,000.00

 KEY PEOPLE
• Ralph M. Ferrante
    CEO
• Herbert M. Paul
    CFO

 CONTACT INFO
1031 Rte. 9W
Upper Grandview, NY 10960
US
Phone: 845-358-1212
Fax: 845-358-2828

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