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Home > Company Index > Computer Software & Services > Corporate, Professional & Financial Software > Prime Response, Inc.

Prime Response, Inc.
Nasdaq: PRME
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 PROFILE
Prime Response makes software for managing Internet and traditional marketing campaigns. Customers use its Prime@Vantage Web-based software to create campaigns using e-mail, customized electronic content, and banner ads. The software is designed to integrate multiple communication channels besides the Internet, including direct mail, call centers, and mass-market advertising. Prime Response's customers include British Airways, Dell Computer, and Deutsche Bank; nearly 75% of sales come from outside the US. VC firm General Atlantic Partners owns 48% of the company, and founder James Carling owns 25%. Prime Response has agreed to be acquired by Chordiant Software, a maker of customer relationship management software.

 DEALS
Deal: Prime Response and MicroStrategy Team
Date Announced: 10.25.99
Value of transaction (US $Mil): 0
Description: Marketing-automation vendor partners with worldwide provider of e-business software.

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 STOCK ANALYSIS
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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 29.00
1-Yr. Sales Growth: 41.5%
Employees: 178
Revenue per employee: $162,921.35

 KEY PEOPLE
• Allen A. Swann
    CEO
• Mary Jefts
    CFO

 CONTACT INFO
150 CambridgePark Dr.
Cambridge, MA 02140
US
Phone: 617-876-8300
Fax: 617-876-8383
Online: Web Site

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