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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Housewares & Accessories > Ronco Inventions, LLC

Ronco Inventions, LLC
 PROFILE
Operators are standing by, so have your credit card ready. Ronco Inventions' head huckster (and inventor) Ron Popeil is, by his 1995 autobiographical account, "The Salesman of the Century". But wait, there's more. Ronco uses TV infomercials to sell food dehydrators, rotisseries, pasta makers, and GLH, a hair-in-a-can remedy for baldness. Popeil learned his trade by hawking his father's Slice-O-Matics on the streets of Chicago. And that's not all. Ronco burst onto the telemarketing scene in the 1970s with the Veg-O-Matic. "Saturday Night Live" comedian Dan Akroyd's Bass-O-Matic, a fish in a blender, parodied the product and the pitch. Ronco also brought us the Pocket Fisherman and Mr. Microphone, so act now.

 COMPETITION
Applica Incorporated (APN)
Salton, Inc. (SFP)
Sunbeam Corporation (dossier)

 FINANCIAL OVERVIEW
2000 Sales (mil.): 250.00
1-Yr. Sales Growth: 11.1%
Employees: 200
Revenue per employee: $1,250,000.00

 KEY PEOPLE
• Ronald M. Popeil
    CEO
• Carol Downs
    CFO

 CONTACT INFO
21344 Superior St.
Chatsworth, CA 91311
US
Phone: 818-775-4602
Fax: 818-775-4664
Online: Web Site

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