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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > Empire of Carolina, Inc.

Empire of Carolina, Inc.
 PROFILE
Big Wheels quit their turnin', and the office lights have stopped their burnin' at Empire of Carolina. Empire was best known for making toys, including the classic Big Wheels plastic tricycles, Crocodile Mile Waterslides, Buddy L trucks and cars, and Grand Champions collectible horses, but all of its toy operations and licenses have been sold to Alpha International, an Iowa-based private toy maker. Empire, which had filed for reorganization under Chapter 11, is now a subsidiary of Alpha. Retailers Wal-Mart, Toys "R" Us, and Target accounted for more than half of Empire's sales.

 COMPETITION
Hasbro, Inc. (HAS)
Mattel, Inc. (MAT)
Spalding Holdings Corporation (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1999 Sales (mil.): 64.30
1-Yr. Sales Growth: (20.1)%
Employees: 290
Revenue per employee: $221,724.14

 KEY PEOPLE

• Thomas MacDougall
    CFO

 CONTACT INFO
5150 Linton Blvd.
Delray Beach, FL 33484
US
Phone: 561-498-4000
Fax: 561-498-2400
Online: Web Site

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