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  September 5, 2001
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Home > Company Index > Consumer Non-Durables > Personal Care Products > Lion Corporation

Lion Corporation
 PROFILE
Lion takes pride in its #1 ranking among Japanese toothpaste manufacturers. Besides oral care products, the company makes and sells laundry detergent, bleach, cleaners, shampoo, deodorant, and beauty products in eight countries. Household and beauty products account for about 75% of sales, but Lion also operates food, chemical, and pharmaceutical divisions. The company is consolidating its manufacturing and distribution centers to cut costs and improve efficiency. Along these lines, Lion has formed an alliance with German chemical conglomerate Henkel; the partnership has spawned new laundry products and a joint venture to sell hair colorants in Japan. Lion was established in 1891.

 COMPETITION
Kanebo, Ltd. (dossier)
Kao Corporation (KAOCY)
The Procter & Gamble Company (PG)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 2,905.90
1-Yr. Sales Growth: (13.1)%
Employees: 3,200
Revenue per employee: $908,093.75

 KEY PEOPLE
• Michinao Takahashi
    CEO
• Toshihiko Horiguchi
    CFO

 CONTACT INFO
3-7 Honjo, 1-chome, Sumida-ku
Tokyo 130-8644, Japan
Phone: 81-3-3621-6211
Fax: 81-3-3621-6048
Online: Web Site

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