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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > Action Products International, Inc.

Action Products International, Inc.
Nasdaq (SC): APII
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 PROFILE
Kids like to stay away when education is involved, but this company hopes they go where the action is. Action Products International designs, makes, and markets nonviolent, educational products, including books (Action Publishing) and toys focusing on science, nature, and space. Toys include figurines, activity kits, die-cast metal vehicles, and Powerballs (bouncing balls). Published products include coloring, sticker, and activity books. Toy stores, museum shops, and other specialty retailers are all part of Action Products' worldwide customer base. (US customers bring in about 95% of sales.) The Kaplan family (including Judith Kaplan, founder, and son Ronald, CEO) owns about 50% of the company.

 COMPETITION
DSI Toys, Inc. (DSIT)
Mattel, Inc. (MAT)

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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 7.80
1-Yr. Sales Growth: 32.2%
Employees: 43
Revenue per employee: $181,395.35

 KEY PEOPLE
• Ronald S. Kaplan
    CEO
• Robert L. Burrows
    CFO

 CONTACT INFO
390 N. Orange Ave., Ste. 2185
Orlando, FL 32801
US
Phone: 407-481-8007
Fax: 877-481-2781
Online: Web Site

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