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Home > Company Index > Leisure > Restaurants > KFC Corporation

KFC Corporation
 NEWS FROM THE STANDARD
Marketers Take It to the Streets
Feb 18 2001 03:05 PM PST

 PROFILE
KFC is happy to give you the bird -- chicken, that is. The #1 US fast-food chicken chain, formerly known as Kentucky Fried Chicken, owns or franchises some 11,300 outlets -- nearly half of them in the US. With 53% of the US market, KFC sells its trademark fried chicken, as well as chicken sandwiches, chicken pot pies, crispy strips, and potato wedges. Along with Pizza Hut and Taco Bell, KFC is a division of TRICON Global Restaurants (a PepsiCo spinoff), the world's #2 fast-food company after McDonald's. In a concept known as co-branding, TRICON is grouping its brands under one roof as growth in the US fast-food industry slows. KFC has pledged to open 50 new stores a year in the UK through 2005.

 COMPETITION
AFC Enterprises, Inc. (AFCE)
Chick-fil-A Inc. (dossier)
McDonald's Corporation (MCD)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 2,448.00
1-Yr. Sales Growth: (6.7)%

 KEY PEOPLE
• Cheryl Bachelder
    CEO
• Kathy Corsi
    CFO

 CONTACT INFO
1441 Gardner Ln.
Louisville, KY 40213
US
Phone: 502-874-1000
Fax: 502-874-8291
Online: Web Site

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