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Home > Company Index > Diversified Services > Advertising > Bcom3 Group, Inc.
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Bcom3 Group, Inc. |
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PROFILE |
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Three's not a crowd for advertising conglomerate Bcom3. Formerly BDM, the company was formed from the 2000 merger of The Leo Group and The MacManus Group. The combined unit, which brings such agencies as Leo Burnett, D'Arcy, and N.W Ayer under one roof, is now among the world's top ad firms. In addition to advertising, Bcom3 provides a variety of business services such as marketing, media buying, and public relations through units like Manning, Selvage & Lee and Starcom MediaVest. It operates through more than 520 companies in nearly 90 countries. Bcom3's clients include Kellogg's and Procter & Gamble. Top executives control almost 80% of the company; top Japanese ad conglomerate Dentsu has a 20% stake.
COMPETITION |
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The Interpublic Group of Companies, Inc. (IPG)
Omnicom Group Inc. (OMC)
WPP Group plc (WPPGY)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 1,933.00
Employees: 17,500
Revenue per employee: $110,457.14
KEY PEOPLE |
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Roger A. Haupt
CEO
CONTACT INFO |
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35 W. Wacker Dr.
Chicago, IL 60601
US
Phone: 312-220-1000
Fax: 312-220-3299
Online: Web Site
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Hoover's Company Capsule
Copyright © 2001, Hoover's Inc. Austin, Texas.
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