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Home > Company Index > Leisure > Travel Agencies, Tour Operators & Other Travel Services > First Choice Holidays PLC

First Choice Holidays PLC
 PROFILE
First Choice wants to be a traveler's first stop. First Choice Holidays is one of the UK's largest travel companies. It provides tour and travel services in the UK and Ireland through brand names including Unijet, Sovereign, First Choice Ski, and Longshot Golf Holidays. The firm also operates in Canada through Signature Vacations and offers sailing excursions through Sunsail. In addition, First Choice owns a network of more than 650 retail travel shops and UK-based airline Air 2000. The company also is launching a cruise joint venture with Royal Caribbean (which owns 20% of First Choice). In 1999 First Choice became the target of a takeover bid from Airtours that was grounded by European competition authorities.

 COMPETITION
Airtours plc (ATORF)
Preussag AG (PRS)

 FINANCIAL OVERVIEW
Fiscal Year-End: October
2000 Sales (mil.): 2,728.30
1-Yr. Sales Growth: 15.6%
Employees: 11,178
Revenue per employee: $244,077.65

 KEY PEOPLE
• Peter J. Long
    CEO

 CONTACT INFO
First Choice House, London Rd.
Crawley West Sussex RH10 2GX, United Kingdom
Phone: 44-129-356-0777
Fax: 44-129-358-8680
Online: Web Site

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