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  September 5, 2001
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Home > Company Index > Consumer Products-Non-Durables  > Apparel Clothing > Diesel SpA

Diesel SpA
 PROFILE
Diesel makes high-dollar garb for those in hot pursuit of hot-ticket fashions. Known for its avant-garde jeans (which retail for $99-$189), the firm takes prides in producing unusual yet modish men's and women's casual wear. It also makes sportswear and kids' clothes, and its name is licensed to makers of leather goods, eyewear, fragrances, and footwear. Diesel's products are sold in over 80 countries through department stores and specialty retailers, as well as about 120 Diesel stores. The company also markets its goods via catalogs. It has become infamous for its cheeky ad campaigns mocking sanctities from religion to animal rights. CEO and owner Renzo Rosso founded Diesel in 1978.

 COMPETITION
Calvin Klein, Inc. (dossier)
Donna Karan International Inc. (DK)
Tommy Hilfiger Corporation (TOM)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 450.00
1-Yr. Sales Growth: 28.6%
Employees: 1,000
Revenue per employee: $450,000.00

 KEY PEOPLE
• Renzo Rosso
    CEO
• Antonio Sperati Ruffoni
    CFO

 CONTACT INFO
Via dell' Industria 7
36060 Molvena Vicenza, Italy
Phone: 39-0424-477-555
Fax: 39-0424-411-955
Online: Web Site

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