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Home > Company Index > Food, Beverage & Tobacco > Meat Products > Rocco Enterprises, Inc.

Rocco Enterprises, Inc.
 PROFILE
If Ben Franklin had gotten his way and made the turkey the US's national bird, Rocco Enterprises might be serving up bald eagle. Instead, the poultry processor markets turkeys, turkey parts, and deli meats in the US under the Shady Brook Farms and Marval labels; Shady Brook Farms also processes chicken. Its Valley Chef chicken products are exported to more than 40 countries. The company processes poultry at its plants in Virginia; its customers include retailers, food service outlets, and restaurants. In 1999 Rocco sold its Rocco Building Supplies subsidiary and closed its North Carolina chicken processing plant. R. B. Strickler founded the company in 1939 as Rockingham Feeds, and his family still owns Rocco.

 COMPETITION
ConAgra Foods, Inc. (CAG)
Hormel Foods Corporation (HRL)
Tyson Foods, Inc. (TSN)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1999 Sales (mil.): 525.00
1-Yr. Sales Growth: 5.0%
Employees: 3,800
Revenue per employee: $138,157.89

 KEY PEOPLE
• George Pace
    CEO
• Donna T. McCurdy
    CFO

 CONTACT INFO
1 Kratzer Rd.
Harrisonburg, VA 22802
US
Phone: 540-568-1400
Fax: 540-568-1401
Online: Web Site

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