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  September 5, 2001
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Home > Company Index > Specialty Retail > Jewelry Retailing > Elegant Illusions, Inc.

Elegant Illusions, Inc.
Nasdaq (SC): EILL
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 PROFILE
All that glitters is not gold at Elegant Illusions. The retailer sells imitations of fine jewelry through about two dozen stores. Elegant Illusions offers earrings, pendants, rings, and bracelets made from 14 carat gold, gilded silver, gold-bonded brass or white metal, and synthetic or laboratory-grown stones. Elegant Illusions also owns three fine jewelry stores and a New Orleans art gallery. The company operates its stores in high-traffic locations such as malls and tourist areas, including sites in California, Hawaii, Nevada, and the US Virgin Islands. Executives James Cardinal and the married duo of Gavin and Tamara Gear own about 70% (combined) of Elegant Illusions.

 COMPETITION
Premier Concepts, Inc. (FAUX)
Signet Group plc (SIGY)
Zale Corporation (ZLC)

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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 9.60
1-Yr. Sales Growth: (9.4)%
Employees: 124
Revenue per employee: $77,419.35

 KEY PEOPLE
• James Cardinal
    CEO
• Gavin Gear
    CFO

 CONTACT INFO
542 Lighthouse Ave., Ste. 5
Pacific Grove, CA 93950
US
Phone: 831-649-1814
Fax: 831-649-1001
Online: Web Site

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