PROFILE |
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Recognized by its rearing-horse logo, sports-car maker Ferrari is up to speed, and then some. The Italian company sells about 4,000 high-performance sports cars a year, starting at about $140,000 a pop. The company sells its cars, which can easily attain speeds in excess of 100 miles an hour, primarily under the Ferrari nameplate. Models include the Barchetta, Spider, and Maranello. Ferrari also owns sports car maker Maserati. The US is Ferrari's largest market, revving up nearly 30% of sales. To safeguard exclusivity and high value, the company has set a self-imposed production limit of 4,000 cars a year. Fiat owns 90% of Ferrari.
COMPETITION |
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Bayerische Motoren Werke AG (BMW)
DaimlerChrysler AG (DCX)
Dr. Ing. h. c. F. Porsche AG (PSEPF)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
1999 Sales (mil.): 760.80
1-Yr. Sales Growth: 5.5%
Employees: 2,000
Revenue per employee: $380,400.00
KEY PEOPLE |
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Luca Cordero di Montezemolo
CEO
Giancarlo Coppa
CFO
CONTACT INFO |
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Via Abetone Inferiore, 4
41053 Maranello Modena, Italy
Phone: 39-0-536-949-111
Fax: 39-0-536-949-714
Online: Web Site
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