PROFILE |
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Its name may sound like baby talk, but that's just so the little ones can ask for SMOBY's innovative toys by name. The company's five toy divisions manufacture creative playthings for children ages 0-12, including play strollers (Picó), miniature foosball tables (Monneret), and even potters' wheels (Smoby). A sixth division, Mob, makes plastic packaging products, bottles, flasks, and containers for industrial customers. Exports to 60 countries, including Belgium, Germany, Spain, Switzerland, and the UK, account for about 50% of the company's sales; SMOBY plans to strengthen distribution to the Middle East and South America.
COMPETITION |
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LEGO Company (dossier)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: March
2000 Sales (mil.): 71.50
1-Yr. Sales Growth: (21.0)%
Employees: 1,204
Revenue per employee: $59,385.38
KEY PEOPLE |
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Dany Breuil
CEO
Gérard Bondier
CFO
CONTACT INFO |
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Lieu-dit Bourg Dessus
39170 Lavans-les-Saint-Claude, France
Phone: 33-3-84-41-38-00
Fax: 33-3-84-42-83-24
Online: Web Site
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