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Home > Company Index > Consumer Non-Durables > Personal Care Products > Soft Sheen Products, Inc.

Soft Sheen Products, Inc.
 PROFILE
Soft Sheen Products is keeping the shine on its business. The company is a leading maker of ethnic hair care products, including shampoos, conditioners, gels, and hair straighteners. Founded in 1964 by Edward and Bettiann Gardner, Soft Sheen was the largest African-American-owned beauty products company in the country until its acquisition by L'Oréal USA, a division of French cosmetics giant L'Oréal. The family hasn't been given the brush-off, though: president (and weekend Porsche racer) Terri Gardner, the founders' daughter, continues to run the company. Soft Sheen brands include Tender Care, Baby Love, Care Free Curl, Wave Nouveau, Sportin' Waves, and Optimum Care, the industry's best-selling hair relaxer.

 COMPETITION
Alberto-Culver Company (ACV)
The Procter & Gamble Company (PG)
Revlon, Inc. (REV)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1997 Sales (mil.): 94.50
1-Yr. Sales Growth: 3.4%
Employees: 400
Revenue per employee: $236,250.00

 KEY PEOPLE
• Terri Gardner
    CEO
• Ron DeNarz
    CFO

 CONTACT INFO
1000 E. 87th St.
Chicago, IL 60619
US
Phone: 773-978-0700
Fax: 773-978-2297

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