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  September 5, 2001
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Home > Company Index > Specialty Retail > Miscellaneous Retail > American Family Enterprises

American Family Enterprises
 PROFILE
You may be a winner somewhere -- but not with American Family Enterprises. The sweepstake company, which at its peak accounted for more than 30 million subscriptions a year through its American Family Publishers, has shut down its sweepstakes operations. Looking for new ways to sell subscriptions, it has been testing such methods as cause-related, affinity, and traditional direct-mail marketing. However, AFE has shed 85% of its employees, including spokesmen Ed McMahon and Dick Clark. It has also paid some $40 million to settle deceptive practice lawsuits filed by citizens and more than 40 states' attorneys general since it filed for Chapter 11 bankruptcy in 1999. AFE is owned by AOL Time Warner.

 COMPETITION
Publishers Clearing House (dossier)
The Reader's Digest Association, Inc. (RDA)
enews, inc. (dossier)

 KEY PEOPLE
• Brian Wolfe
    CEO
• Stephen McCarthy
    CFO

 CONTACT INFO
10 Exchange Place, Ste. 27
Jersey City, NJ 07302
US
Phone: 201-369-4600
Fax: 201-369-4960
Online: Web Site

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