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Home > Company Index > Diversified Services > Market & Business Research Services > Greenfield Online, Inc.

Greenfield Online, Inc.
 NEWS FROM THE STANDARD
E-Commerce Loses Its Bloom in May
Jun 18 2001 12:04 PM PDT

Scorecard for 2000
Mar 19 2001 12:00 AM PST

 PROFILE
Greenfield Online helps companies reap market data from the Web. The company provides consumer and B2B market research to clients in consumer goods and services, health care, and technology. It offers customized research, prepackaged research reports, and self-directed surveys companies can create themselves using its software. The company uses online panels to gather opinions, drawing from a registry of more than 1 million people. Affiliates of InSight Capital Partners own more than 80% of the company. Greenfield Online was founded in 1994 as a unit of Greenfield Consulting (co-founder Hugh Davis is the company's chief technology officer).

 COMPETITION
Harris Interactive Inc. (HPOL)
NFO WorldGroup, Inc. (dossier)
The NPD Group, Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1999 Sales (mil.): 7.30
1-Yr. Sales Growth: 161.2%
Employees: 123
Revenue per employee: $59,349.59

 KEY PEOPLE
• Dean Wiltse
    CEO
• Robert E. Bies
    CFO

 CONTACT INFO
15 River Rd., Ste. 310
Wilton, CT 06897
US
Phone: 203-834-8585
Fax: 203-834-6413
Online: Web Site

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