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  September 5, 2001
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Home > Company Index > Specialty Retail > Jewelry Retailing > Reeds Jewelers, Inc.

Reeds Jewelers, Inc.
AMEX: RJI
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 PROFILE
Friends and lovers looking for the kind of gift that sparkles might like to know that Reeds Jewelers operates more than 110 jewelry stores, mainly in malls in the Southeast and Midwest. Most of the stores operate under the Reeds Jewelers name, but it also runs a few under the Mills Jewelers name. The stores offer diamond rings and jewelry, gold jewelry and chains, gemstone rings, watches, and other adornments. Reeds Jewelers also sells merchandise through its Web site. Diamonds and precious gems account for about 60% of the firm's sales. The majority of the diamonds sold by Reeds Jewelers are up to one carat. The family of president and CEO Alan Zimmer owns about 87% of the company.

 COMPETITION
Friedman's Inc. (FRDM)
Mayor's Jewelers, Inc. (MYR)
Signet Group plc (SIGY)

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 FINANCIAL OVERVIEW
Fiscal Year-End: February
2001 Sales (mil.): 120.70
1-Yr. Sales Growth: (0.2)%
Employees: 902
Revenue per employee: $133,813.75

 KEY PEOPLE
• Alan M. Zimmer
    CEO
• James R. Rouse
    CFO

 CONTACT INFO
2525 S. 17th St.
Wilmington, NC 28401
US
Phone: 910-350-3100
Fax: 910-350-3353
Online: Web Site

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