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Home > Company Index > Food, Beverage & Tobacco > Beverages - Soft Drinks > Saratoga Beverage Group, Inc.

Saratoga Beverage Group, Inc.
 PROFILE
Saratoga Beverage Group worked to convince consumers that "Everything Else Is Just Water." Saratoga Beverage bottled plain and flavored sparkling and spring waters, including Saratoga Splash, a line of non-carbonated spring water sold in flavors such as Lemon Frost and Strawberry Mist. Its V2 spring water drinks were infused with caffeine and ginseng. The firm more than quadrupled in size with its 1999 purchase of The Fresh Juice Company, maker of fruit juices and smoothies. In June 2000 Saratoga Beverage was taken private by investment firm North Castle Partners and investors, including CEO Robin Prever. North Castle Partners later integrated the company to form Ultimate Juice Co.

 COMPETITION
Nestlé USA, Inc. (dossier)
Odwalla, Inc. (ODWA)
Snapple Beverage Group, Inc. (dossier)

 FINANCIAL OVERVIEW
1999 Sales (mil.): 50.70
1-Yr. Sales Growth: 469.7%
Employees: 331
Revenue per employee: $153,172.21

 KEY PEOPLE
• Adam Madkour
    CEO

 CONTACT INFO
1000 American Superior Blvd.
Winter Haven, FL 33884
US
Phone: 863-299-6915
Fax: 863-299-6713
Online: Web Site

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