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Recent Events July 31 Conference call: Ameritrade Holding A Location 4211 South 102nd Street Omaha, NE 68127 Phone: (402) 331-7856 Fax: (402) 597-7789 Employees (last reported count): 2,573 Financial Links  ·Top Institutional Holders  ·Top Mutual Fund Holders  ·Analyst Upgrade/Downgrade History  ·Historical Quote Data  ·Free Annual Report  ·Raw SEC Filings at sec.gov Competitors:  ·Sector: Financial  ·Industry: Investment Services Company Websites  ·Home Page  ·Subsidiaries  ·Yahoo! Category  ·Search Yahoo! for related links... Ownership · Insider and 5%+ Owners: 64% · Over the last 6 months:  · 2 insider buys; 3,000  shares · Institutional: 16% (44% of float) (138 institutions) · Net Inst. Buying: 1.93M shares (+6.10%) (prior quarter to latest quarter) More From Market Guide  ·Highlights  ·Performance  ·Ratio Comparisons

Business Summary Ameritrade Holding Corp., engaged in the discount brokerage industry since 1975, currently is a provider of online discount brokerage services. The Company provides technology-based brokerage services primarily to retail investors through a variety of mediums, predominantly through the Internet. The Company operates its brokerage business through five introducing broker-dealer subsidiaries, including Ameritrade (Inc.), Accutrade, Inc., AmeriVest, Inc., Freetrade.com, Inc. and Ameritrade Institutional Services, Inc., and one clearing broker-dealer subsidiary, Advanced Clearing, Inc. The Company also operates an Internet-based financial management services business through its OnMoney Financial Services Corporation subsidiary. OnMoney was created in 1998 and became an operating company during fiscal 2000. More from Market Guide: Expanded Business Description Financial Summary AMTD provides discount securities brokerage and clearing execution services and related financial services, including electronic trading and market data and research services. For the 39 weeks ended 6/29/01, revenues fell 19% to $402.2 million. Net loss totalled $77.2 million, up from $13.9 million. Revenues reflect a decrease in commissions and clearing fees per trade. Higher loss reflects the inclusion of a $62.1 million debt conversion charge. More from Market Guide: Significant Developments Officers [Insider Trade Data] FY2000 Pay J. Joe Ricketts, 59 Chairman $1.2M Joseph Moglia CEO --   John MacDonald, 45 CFO, VP 413K J. Peter Ricketts, 36 Sr. VP- Strategy and Bus. Devel., Director --   Michael Head, 42 VP, Corp. Audit and Assistant Sec. --   Dollar amounts are as of 27-Sep-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.. More from Market Guide on Officers & Directors: Expanded List, Bios, Compensation, Options

Price and Volume 52-Week Low on 4-Apr-2001 $3.75  Recent Price $5.96  52-Week High on 13-Sep-2000 $21.50  Beta 2.96  Daily Volume (3-month avg) 504.6K Daily Volume (10-day avg) 286.0K Stock Performance big chart [1d | 5d | 3m | 6m | 1y | 2y | 5y] 52-Week Change -68.2% 52-Week Change relative to S&P500 -57.4% Share-Related Items Market Capitalization $1.13B Shares Outstanding 189.3M Float 67.4M Dividends & Splits Annual Dividend none  Last Split: 3 for 1 on 6-July-1999	Per-Share Data Book Value (mrq*) $1.30  Earnings (ttm) -$0.43  Earnings (mrq) $0  Sales (ttm) $3.10  Cash (mrq*) $0.17  Valuation Ratios Price/Book (mrq*) 4.59  Price/Earnings N/A  Price/Sales (ttm) 1.92  Income Statements Sales (ttm) $559.0M EBITDA (ttm*) -$21.9M Income available to common (ttm) -$76.9M Profitability Profit Margin (ttm) -13.8% Operating Margin (ttm) -22.4% Fiscal Year Fiscal Year Ends Sep 29 Most recent quarter (fully updated) 29-June-2001 Most recent quarter (flash earnings) 30-June-2001	Management Effectiveness Return on Assets (ttm) -2.08% Return on Equity (ttm) -36.19% Financial Strength Current Ratio N/A  Debt/Equity (mrq*) 0.39  Total Cash (mrq) $31.7M Short Interest As of 8-Aug-2001 Shares Short 8.60M Percent of Float 12.8% Shares Short (Prior Month) 8.71M Short Ratio 15.50  Daily Volume 555.0K
See Profile Help for a description of each item above;   K = thousands;   M = millions;   B = billions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001, except mrq*/ttm* items as of 29-June-2001)

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