| | Business Summary | | Bluefly,
Inc.
is
an
Internet
retailer
of
designer
fashion
brands
at
discounted
prices.
The
Company
sells
over
450
brands
of
designer
apparel,
fashion
accessories
and
home
products
at
discounts
that
typically
range
between
25%
and
75%
off
comparable
retail
prices.
In
the
12
months
of
calendar
year
2000,
the
Company
offered
over
55,000
different
types
of
items
for
sale
in
categories
such
as
men's,
women's
and
children's
clothing
and
accessories
as
well
as
house
and
home
accessories.
Since
its
inception,
www.bluefly.com
has
served
over
185,000
customer
accounts
in
over
20
countries. | | More
from
Market Guide: Expanded
Business Description |
| | Financial Summary | | BFLY
is
an
Internet
retail
store
that
sells
a
wide
array
of
designer
and
name
brand
apparel
and
accessories
at
25
to
75
percent
off
of
retail
prices.
The
site
also
offers
information
on
current
trends
and
other
fashion
related
content.
For
the
six
months
ended
6/30/01,
net
sales
rose
20%
to
$9.9
million.
Net
loss
applicable
to
Common
totaled
$22.9
million,
up
from
$11.4
million.
Results
reflect
an
increase
in
average
order
size,
offset
by
a
$13
million
one-time
conversion
of
debt
charge. | | More
from
Market Guide: Significant
Developments |
| | | | FY1999 Pay | |
| E. Kenneth Seiff, 35
Chairman,
Pres, CEO, Treasurer | $233K | Patrick Barry, 37
CFO
and Exec. VP of Operations | 177K | Robert Stevens, 46
Exec.
VP, Director | -- | Jonathan Morris, 32
Exec.
VP and Sec. | 177K | | Dollar amounts are as of 31-Dec-1999 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.. |
| More
from
Market Guide on Officers & Directors:
Expanded
List, Bios,
Compensation,
Options
|
|
![[one-year price graph]](http://chart.yahoo.com/c/0b/b/bfly.gif)