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Profile - Avenue A, Inc. (NasdaqNM:AVEA)
As of 31-Aug-2001
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Location
506 Second Avenue, 9th Floor
Seattle, WA 98104
Phone: (206) 816-8800
Fax: (206) 521-8808
Email: peggyp@avenuea.com
Employees (last reported count): 391
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Analyst Upgrade/Downgrade History
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Advertising
Company Websites
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 ·Products & Services
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Ownership
·Insider and 5%+ Owners: 43%
·Over the last 6 months:
 · 2 insider buys; 15.0K shares
·Institutional: 10% (17% of float)
(41 institutions)
·Net Inst. Selling: 120.0K shares (+2.20%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Avenue A, Inc. provides technology-based Internet advertising services to businesses. The Company's core services include media planning and buying, ad serving, campaign analysis, optimization and data collection and aggregation. The Company also generates revenue through its Strategic Partnership Program, in which the Company manages longer-term exclusive or complex partnerships between its clients and Websites or advertising networks. In addition, Avenue A's consulting services develop and maintain an evolving suite of proprietary analytical tools fed by Avenue A data, which lend insight into how customers and prospective customers are likely to behave in the future, and the Company's LifeCycle E-mail Service delivers targeted e-mails to specific customer segments. Avenue A's Customer Targeting Program delivers tailored advertisements to the browsers of users that have previously visited its clients' Websites.
More from Market Guide: Expanded Business Description

Financial Summary
Avenue A, Inc. provides technology-based Internet advertising services to businesses, integrating Internet media planning and buying, proprietary ad management technology, user profiling and data analysis systems. For the six months ended 6/01, revenues fell 55% to $44.7 million. Net loss rose 54% to $29 million. Revenues reflect the downturn in the Internet sector and general softness in the economy. Higher loss reflects $3.7 million in restructuring charges.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY2000 Pay

Nicolas Hanauer, 41
Chairman
--  
Brian McAndrews, 42
Pres, CEO
$368K
Michael Vernon, 53
CFO
--  
Clark Kokich, 49
Pres, Digital Marketing Solutions, Seattle
--  
Jeffrey Miller, Ph.D., 53
Sr. VP - Legal and Privacy Affairs, Sec.
205K
Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NasdaqNM:AVEAAs of 31-Aug-2001
Price and Volume
52-Week Low
on 6-Apr-2001
$0.59 
Recent Price$1.35 
52-Week High
on 7-Sep-2000
$8.75 
Daily Volume (3-month avg)62.1K
Daily Volume (10-day avg)30.0K
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y]
52-Week Change-82.9%
52-Week Change
relative to S&P500
-77.0%
Share-Related Items
Market Capitalization$78.3M
Shares Outstanding58.0M
Float33.1M
Dividends & Splits
Annual Dividendnone 
Last Splitnone 
Per-Share Data
Book Value (mrq)$2.10 
Earnings (ttm)-$0.94 
Earnings (mrq)-$0.27 
Sales (ttm)$2.49 
Cash (mrq)$2.06 
Valuation Ratios
Price/Book (mrq)0.64 
Price/EarningsN/A 
Price/Sales (ttm)0.54 
Income Statements
Sales (ttm)$140.1M
EBITDA (ttm)-$32.1M
Income available to common (ttm)-$53.0M
Profitability
Profit Margin (ttm)-37.9%
Operating Margin (ttm)-41.7%
Fiscal Year
Fiscal Year EndsDec 31
Most recent quarter30-June-2001
Management Effectiveness
Return on Assets (ttm)-29.08%
Return on Equity (ttm)-37.77%
Financial Strength
Current Ratio (mrq)5.03 
Debt/Equity (mrq)0.04 
Total Cash (mrq)$119.5M
Short Interest
As of 8-Aug-2001
Shares Short303.0K
Percent of Float0.9%
Shares Short
(Prior Month)
313.0K
Short Ratio7.97 
Daily Volume38.0K
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001)

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