| Business Summary | | AdStar,
Inc.,
formerly
AdStar.com,
Inc.,
has
designed,
developed
and
marketed
Advertise123.com,
a
one-stop
marketplace
on
the
Web
for
advertisers
to
buy
classified
ads.
The
Company
enables
advertisers
to
plan,
schedule,
compose
and
purchase
classified
advertising
from
over
120
print
and
online
publishers,
using
one
simple
interface.
Its
service
permits
both
professional
and
non-professional
advertisers,
including
the
general
public,
to
create
and
submit
to
one
or
many
publishers
any
number
of
ads,
24
hours
a
day,
seven
days
a
week,
using
any
recognized
Web
browser.
Currently,
the
Company
is
focusing
its
resources
in
the
areas
that
it
believes
will
provide
the
greatest
short-term
revenue
opportunities.
The
Company
is
marketing
a
private
label
version
of
Advertise123.com
for
individual
publications
and
the
Company
is
providing
recruitment
agencies
an
opportunity
to
place
online
ads
at
major
job
boards
through
the
generic
AdStar
interface
(where
AdStar
receives
a
per-transaction
fee). | More
from
Market Guide: Expanded
Business Description |
| Financial Summary | | AdStar,
Inc.
is
the
leading
channel
for
classified
ad
placements
via
the
Internet
and
other
electronic
delivery
solutions.
For
the
six
months
ended
6/30/01,
revenues
rose
36%
to
$972
thousand.
Net
loss
fell
55%
to
$1
million.
Revenues
reflect
increased
fee-based
revenues
and
sales
from
new
web-based
ad-taking
ASP
product.
Lower
loss
also
reflects
improved
gross
margins,
lower
selling
expenses
and
decreased
development
costs. | More
from
Market Guide: Significant
Developments |
| | | | FY2000 Pay | |
| Leslie Bernhard, 57 Pres,
CEO | $232K | Eli Rousso, 63 Exec.
VP, CTO | 230K | Jeffrey Baudo, 53 Sr.
VP, COO, Sec., Director | -- | Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.. |
| More
from
Market Guide on Officers & Directors: Expanded
List, Bios,
Compensation,
Options
|
|