| Business Summary | | Opinion
Research
Corporation
applies
the
principles
of
general
public
opinion
polling
to
marketing
issues
facing
America's
largest
companies.
The
Company
has
evolved
to
provide
primary
market
research,
social
research,
information
services,
marketing
services,
and
telemarketing.
The
Company
assists
its
commercial
clients
in
the
evaluation,
monitoring
and
optimization
of
their
marketing
and
sales
efforts.
The
majority
of
the
Company's
commercial
projects
are
for
businesses
selling
to
other
businesses
and
address
issues
such
as
customer
loyalty
and
retention,
market
demand
and
forecasting,
and
corporate
image
and
competitive
positioning.
The
Company
also
performs
public
sector
primary
research
and
provides
information
technology,
communications,
and
other
consulting
services,
primarily
to
agencies
of
the
United
States
federal
government
and
state
and
local
governments. | More
from
Market Guide: Expanded
Business Description |
| Financial Summary | | Opinion
Research
Corporation
provides
market
research
and
business
information
services.
The
Company
assists
clients
in
monitoring,
evaluating
and
optimizing
the
effectiveness
of
their
marketing
and
sales
strategies.
For
the
six
months
ended
6/30/01,
revenues
increased
14%
to
$91
million.
Net
income
decreased
12%
to
$1.4
million.
Results
reflect
additional
sales
due
to
acquisitions,
offset
by
higher
selling,
general
and
administrative
expenses. | More
from
Market Guide: Significant
Developments |
| | | | FY2000 Pay | |
| John Short, 56 Chairman,
Pres and CEO | $604K | Douglas Cox, 55 CFO,
Exec. VP | 219K | Frank Quirk, 60 Chairman
and CEO, Macro International Inc., Director | 311K | Michael Errecart, Ph.D., 51 Pres,
Macro International Inc. | 299K | Ruth Wolf, 63 CEO,
ORC ProTel, Inc. | -- | Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.. |
| More
from
Market Guide on Officers & Directors: Expanded
List, Bios,
Compensation,
Options
|
|