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Profile - Premier Concepts, Inc. (NasdaqSC:FAUX)
As of 31-Aug-2001
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Location
3033 South Parker Road, Suite 120
Aurora, CO 80014
Phone: (303) 338-1800
Fax: (303) 338-5780
Employees (last reported count): 90
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Retail (Specialty)
Company Website
 ·Home Page

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Ownership
·Insider and 5%+ Owners: 9%
·Over the last 6 months:
 · one insider buy; 1,000  shares (0.8% of insider shares)
·Institutional: 0% (0% of float)
(one institution)
·Net Inst. Selling: 4,000  shares
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Premier Concepts, Inc. specializes in the marketing and retailing of high-end reproduction jewelry (faux jewelry), 14-karat gold jewelry with cubic zirconia and other synthetic stones and sterling silver jewelry with semi-precious and synthetic stones. The Company's national chain of retail stores sell jewelry that emulates classic fine jewelry, as well as pieces designed by jewelers such as Tiffany & Co., Cartier, Bulgari and Harry Winston. The product line also includes replicas of jewelry owned by celebrities. Faux jewelry is created with layered gold, cubic zirconia and Austrian crystal to simulate the look of fine jewelry. The Company also sells a collection of genuine sterling silver jewelry featuring semi-precious and synthetic stones. The products are purchased from several domestic vendors and from vendors in China, Hong Kong, Italy, Korea, Spain, Taiwan and Thailand. Premier Concepts operates under the names Impostors, Elegant Pretenders and Joli-Joli.
More from Market Guide: Expanded Business Description

Financial Summary
Premier Concepts, Inc., specializes in the marketing and retailing of high-end reproduction jewelry and 14 karat gold jewelry with cubic zirconia and other synthetic stones. For the 13 weeks ended 4/29/01, revenues decreased 9% to $2.4 million. Net loss increased 25% to $370 thousand. Revenues reflect a 7.3% decrease in same store sales and the closure of several stores. Loss also reflects increased occupancy and depreciation expenses.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY2000 Pay

John Gerber, 35
Chairman
--  
Sissel Eckenhausen, 41
Pres, CEO, Director
$130K
Todd Huss
CFO, Chief Accounting Officer
--  
Dollar amounts are as of 28-Jan-2001 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NasdaqSC:FAUXAs of 31-Aug-2001
Price and Volume
52-Week Low
on 14-Mar-2001
$0.375
Recent Price$1.25 
52-Week High
on 18-Sep-2000
$5.875
Beta2.26 
Daily Volume (3-month avg)955 
Daily Volume (10-day avg)1,000 
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y | 5y]
52-Week Change-72.2%
52-Week Change
relative to S&P500
-62.7%
Share-Related Items
Market Capitalization$1.91M
Shares Outstanding1.53M
Float1.40M
Dividends & Splits
Annual Dividendnone 
Last Split: 1 for 2 on 23-Apr-1999
Per-Share Data
Book Value (mrq*)$1.37 
Earnings (ttm)-$0.72 
Earnings (mrq)-$0.24 
Sales (ttm)$7.45 
Cash (mrq*)$0.24 
Valuation Ratios
Price/Book (mrq*)0.91 
Price/EarningsN/A 
Price/Sales (ttm)0.17 
Income Statements
Sales (ttm)$10.9M
EBITDA (ttm*)-$400.0K
Income available to common (ttm)-$1.05M
Profitability
Profit Margin (ttm)-9.6%
Operating Margin (ttm)-8.5%
Fiscal Year
Fiscal Year EndsJan 28
Most recent quarter
(fully updated)
29-Apr-2001
Most recent quarter
(flash earnings)
30-Apr-2001
Management Effectiveness
Return on Assets (ttm)-21.58%
Return on Equity (ttm)-42.80%
Financial Strength
Current Ratio (mrq*)1.15 
Debt/Equity (mrq*)0.16 
Total Cash (mrq)$375.0K
Short Interest
As of 8-Aug-2001
Shares Short2,000 
Percent of Float0.1%
Shares Short
(Prior Month)
1,000 
Short Ratio2.00 
Daily Volume1,000 
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-Apr-2001, except mrq*/ttm* items as of 29-Apr-2001)

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