| Business Summary | | ClickAction
Inc.
is
a
provider
of
permission-based
e-mail
relationship
management
(ERM)
products
and
services
that
enable
businesses
to
develop
and
enhance
one-to-one
customer
relationships
through
targeted
e-mail
marketing
campaigns.
The
Company's
ERM
solution
is
permission-based,
which
means
that
its
clients
send
e-mails
only
to
customers
and
potential
customers
that
have
provided
their
e-mail
addresses
and
explicitly
asked
to
receive
information
on
specific
subjects,
brands,
services
or
products.
The
Company's
ERM
solution
also
allows
its
clients
to
collect
and
profile
customer
data
and,
based
on
this
information,
personalize
their
permission-based
e-mail
marketing
campaigns.
Because
the
Company's
clients
are
provided
with
real-time
access
to
the
results
of
each
e-mail
marketing
campaign,
they
can
test
the
effectiveness
of
each
promotion
prior
to
full-scale
deployment,
and
make
adjustments
to
increase
the
response
rate
of
future
e-mail
marketing
campaigns. | More
from
Market Guide: Expanded
Business Description |
| Financial Summary | | CLAC
is
a
provider
of
email
marketing/e-messaging
services
that
help
businesses
retain
and
grow
profitable,
one-to-one
customer
relationships.
For
the
three
months
ended
3/31/01,
net
revenues
increased
38%
to
$8.2
million.
Net
loss
rose
14%
to
$2.6
million.
Revenues
reflect
increased
sales
of
web-based
ERM
products
and
services.
Higher
loss
reflects
increased
headcount
and
infrastructure
expenses
to
support
the
Company's
growth. Recent Earnings Announcement For
the
3
months
ended
06/30/2001,
revenues
were
5,103;
after
tax
earnings
were
-503. (Preliminary; reported in thousands of dollars.) | More
from
Market Guide: Significant
Developments |
| | | | FY2000
Compensation | | Pay | Exer | |
| David Mans, 58 Chairman | -- | -- | Gregory Slayton, 41 Pres,
CEO | $358K | $675K | Steve Lett Sr. VP of Sales | -- | -- | Andy Caso Sr. VP, Client Services | -- | -- | Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.; "Exer" is the value of options excercised during the fiscal year. |
| More
from
Market Guide on Officers & Directors: Expanded
List, Bios,
Compensation,
Options
|
|