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Profile - Primedia, Inc. (NYSE:PRM)
As of 31-Aug-2001
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More Info: Quote | Chart | News | Profile | Research | SEC | Msgs | Insider | Options | Financials
Recent Events
Aug 23Price hit new 52-week low ($4.58)
Location
745 Fifth Avenue
New York, NY 10151
Phone: (212) 745-0100
Fax: (212) 754-0100
Email: ir@primediainc.com
Employees (last reported count): 6,500
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Analyst Upgrade/Downgrade History
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Printing & Publishing
Company Websites
 ·Home Page
 ·Products & Services
 ·Subsidiaries
 ·Yahoo! Category

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Ownership
·Insider and 5%+ Owners: 67%
·Over the last 6 months:
 · 11 insider buys; 19.0K shares
 · 2 insider sells; 325.0K shares
  (0.2% of insider shares)
·Institutional: 26% (78% of float)
(170 institutions)
·Net Inst. Buying: 4.36M shares (+7.19%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Primedia, Inc. is a targeted media company with two business segments: consumer and business-to-business. Primedia delivers content via print, video, live events and the Internet. Primedia's products utilize the growing demand for targeted rather than mass information distribution. The consumer segment includes Primedia Magazines Inc., Primedia Enthusiast Group, Channel One Communications Corporation, Films for the Humanities & Sciences, Inc., and Haas Publishing Companies, Inc. Primedia produces over 100 consumer magazine titles, including Seventeen, New York, Modern Bride, American Baby, Horticulture and Power & Motoryacht. In addition, the Company publishes titles in such categories as automotive, crafts, teens, outdoor recreation and city. The business-to-business segment includes Intertec Publishing Corporation, Bacon's Information, Inc., Primedia Workplace Learning, Inc., Industryclick Corporation and Kagan World Media, Inc. Primedia publishes 82 business-to-business magazines.
More from Market Guide: Expanded Business Description

Financial Summary
Primedia, Inc. is a targeted media company with two business segments: consumer and business-to-business. Primedia delivers content via print, video, live events and the Internet. For the six months ended 6/30/01, revenues increased 5% to $872.3 million. Net loss applicable to Common totalled $252.8 million, up from $73 million. Revenues reflect growth in all business segments. Higher loss suffered from a $30.8 million provision for the impairment of investments.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY2000 Compensation
PayExer

Thomas Rogers, 46
Chairman, CEO
$2.0M--  
Charles McCurdy, 45
Pres
1.2M$536K
Beverly Chell, 58
Vice Chairman, Gen. Counsel, Sec.
1.2M--  
Lawrence Rutkowski, 42
CFO, Exec. VP
--  --  
Robert Metz, 48
Pres and CEO, Consumer Guides Group
--  --  
Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.; "Exer" is the value of options excercised during the fiscal year.
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NYSE:PRMAs of 31-Aug-2001
Price and Volume
52-Week Low
on 23-Aug-2001
$4.58 
Recent Price$4.85 
52-Week High
on 15-Sep-2000
$18.75 
Beta1.64 
Daily Volume (3-month avg)187.4K
Daily Volume (10-day avg)244.0K
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y | 5y | max]
52-Week Change-72.8%
52-Week Change
relative to S&P500
-63.5%
Share-Related Items
Market Capitalization$1.06B
Shares Outstanding217.6M
Float71.8M
Dividends & Splits
Annual Dividendnone 
Last Splitnone 
Per-Share Data
Book Value (mrq)$0.69 
Earnings (ttm)-$3.22 
Earnings (mrq)-$0.72 
Sales (ttm)$9.49 
Cash (mrq)$0.06 
Valuation Ratios
Price/Book (mrq)7.01 
Price/EarningsN/A 
Price/Sales (ttm)0.51 
Income Statements
Sales (ttm)$1.73B
EBITDA (ttm)$156.7M
Income available to common (ttm)-$579.7M
Profitability
Profit Margin (ttm)-30.3%
Operating Margin (ttm)-4.6%
Fiscal Year
Fiscal Year EndsDec 31
Most recent quarter30-June-2001
Management Effectiveness
Return on Assets (ttm)-18.48%
Return on Equity (ttm)-7939.06%
Financial Strength
Current Ratio (mrq)0.74 
Debt/Equity (mrq)11.54 
Total Cash (mrq)$13.3M
Short Interest
As of 8-Aug-2001
Shares Short4.39M
Percent of Float6.1%
Shares Short
(Prior Month)
4.31M
Short Ratio19.24 
Daily Volume228.0K
See Profile Help for a description of each item above;   K = thousands;   M = millions;   B = billions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001)

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