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Profile - Traffix, Inc. (NasdaqNM:TRFX)
As of 31-Aug-2001
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More Info: Quote | Chart | News | Profile | Research | SEC | Msgs | Insider | Financials
Location
One Blue Hill Plaza
Pearl River, NY 10965
Phone: (845) 620-1212
Fax: (845) 620-1717
Employees (last reported count): 29
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Advertising
Related Links
 ·Search Yahoo! for related links...
Ownership
·Insider and 5%+ Owners: 51%
·Over the last 6 months:
 · one insider buy; 155.0K shares (1.9% of insider shares)
 · 7 insider sells; 295.0K shares
  (3.6% of insider shares)
·Institutional: 28% (57% of float)
(26 institutions)
·Net Inst. Buying: 2.51M shares (+36.23%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Traffix, Inc. is a database marketing and management company that utilizes its Website, www.GroupLotto.com, and databases, which contain in excess of 10 million permission-based, online consumers and in excess of 49 million off-line postal addresses, to generate revenue form direct marketing related activities. The Company markets various telecommunications products and services, and provides customer acquisition products and services to long distance and wireless carriers.
More from Market Guide: Expanded Business Description

Financial Summary
TRFX is a database marketing and management company that utilizes its proprietary database, as well as the databases of its affiliates. For the six months ended 5/31/01, revenues rose 8% to $10.8 million. Net loss totaled $2.8 million vs. an income of $3.1 million. Revenues reflect higher sales in the e-commerce segment. Net loss reflects lower gross margins, higher SG&A expenses and higher permanent impairment charges.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY2000 Compensation
PayExer

Jeffrey Schwartz, 52
Chairman, Pres, CEO
$590K--  
Daniel Harvey, 42
CFO
207K$27K
Andrew Stollman, 35
COO, Sec., Director
532K--  
Joshua Gillon, 38
CIO, Gen. Counsel
158K--  
Dollar amounts are as of 30-Nov-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.; "Exer" is the value of options excercised during the fiscal year.
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NasdaqNM:TRFXAs of 31-Aug-2001
Price and Volume
52-Week Low
on 20-Dec-2000
$1.375
Recent Price$4.15 
52-Week High
on 29-Sep-2000
$6.25 
Beta1.82 
Daily Volume (3-month avg)26.8K
Daily Volume (10-day avg)26.0K
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y | 5y | max]
52-Week Change-5.8%
52-Week Change
relative to S&P500
+26.4%
Share-Related Items
Market Capitalization$65.2M
Shares Outstanding15.7M
Float7.70M
Dividends & Splits
Annual Dividendnone 
Last Splitnone 
Per-Share Data
Book Value (mrq)$2.93 
Earnings (ttm)-$0.05 
Earnings (mrq)$0.07 
Sales (ttm)$1.77 
Cash (mrq)$2.59 
Valuation Ratios
Price/Book (mrq)1.42 
Price/EarningsN/A 
Price/Sales (ttm)2.34 
Income Statements
Sales (ttm)$26.9M
EBITDA (ttm)$4.48M
Income available to common (ttm)-$674.0K
Profitability
Profit Margin (ttm)-2.5%
Operating Margin (ttm)16.0%
Fiscal Year
Fiscal Year EndsNov 30
Most recent quarter31-May-2001
Management Effectiveness
Return on Assets (ttm)-1.28%
Return on Equity (ttm)-1.59%
Financial Strength
Current Ratio (mrq)7.64 
Debt/Equity (mrq)0 
Total Cash (mrq)$38.3M
Short Interest
As of 8-Aug-2001
Shares Short3,000 
Percent of Float0.0%
Shares Short
(Prior Month)
0 
Short Ratio0.08 
Daily Volume37.0K
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 31-May-2001)

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