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Profile - Opinion Research Corp. (NasdaqNM:ORCI)
As of 31-Aug-2001
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More Info: Quote | Chart | News | Profile | Research | Insider
Location
23 Orchard Road
Skillman, NJ 08558
Phone: (908) 281-5100
Fax: (908) 281-5103
Email: jdaniels@prn.opinionresearch.com
Employees (last reported count): 1,800
Financial Links
 ·Historical Quote Data
 ·Free Annual Report
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Business Services
Company Website
 ·Home Page

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Ownership
·Insider and 5%+ Owners: 71%
·Over the last 6 months:
 · one insider sell; 7,000  shares
  (0.2% of insider shares)
·Institutional: 36% (124% of float)
(25 institutions)
·Net Inst. Buying: 49.0K shares (+2.27%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Opinion Research Corporation applies the principles of general public opinion polling to marketing issues facing America's largest companies. The Company has evolved to provide primary market research, social research, information services, marketing services, and telemarketing. The Company assists its commercial clients in the evaluation, monitoring and optimization of their marketing and sales efforts. The majority of the Company's commercial projects are for businesses selling to other businesses and address issues such as customer loyalty and retention, market demand and forecasting, and corporate image and competitive positioning. The Company also performs public sector primary research and provides information technology, communications, and other consulting services, primarily to agencies of the United States federal government and state and local governments.
More from Market Guide: Expanded Business Description

Financial Summary
Opinion Research Corporation provides market research and business information services. The Company assists clients in monitoring, evaluating and optimizing the effectiveness of their marketing and sales strategies. For the six months ended 6/30/01, revenues increased 14% to $91 million. Net income decreased 12% to $1.4 million. Results reflect additional sales due to acquisitions, offset by higher selling, general and administrative expenses.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY2000 Pay

John Short, 56
Chairman, Pres and CEO
$604K
Douglas Cox, 55
CFO, Exec. VP
219K
Frank Quirk, 60
Chairman and CEO, Macro International Inc., Director
311K
Michael Errecart, Ph.D., 51
Pres, Macro International Inc.
299K
Ruth Wolf, 63
CEO, ORC ProTel, Inc.
--  
Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NasdaqNM:ORCIAs of 31-Aug-2001
Price and Volume
52-Week Low
on 29-Dec-2000
$4.75 
Recent Price$6.49 
52-Week High
on 5-Sep-2000
$7.75 
Beta0.73 
Daily Volume (3-month avg)8,364 
Daily Volume (10-day avg)22.0K
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y | 5y | max]
52-Week Change+8.2%
52-Week Change
relative to S&P500
+45.1%
Share-Related Items
Market Capitalization$37.5M
Shares Outstanding5.78M
Float1.70M
Dividends & Splits
Annual Dividendnone 
Last Splitnone 
Per-Share Data
Book Value (mrq)$6.18 
Earnings (ttm)$0.55 
Earnings (mrq)$0.06 
Sales (ttm)$30.28 
Cash (mrq)$0.07 
Valuation Ratios
Price/Book (mrq)1.05 
Price/Earnings (ttm)11.74 
Price/Sales (ttm)0.21 
Income Statements
Sales (ttm)$172.3M
EBITDA (ttm)$19.5M
Income available to common (ttm)$3.11M
Profitability
Profit Margin (ttm)1.8%
Operating Margin (ttm)6.7%
Fiscal Year
Fiscal Year EndsDec 31
Most recent quarter30-June-2001
Management Effectiveness
Return on Assets (ttm)2.89%
Return on Equity (ttm)9.86%
Financial Strength
Current Ratio (mrq)1.52 
Debt/Equity (mrq)1.52 
Total Cash (mrq)$418.0K
Short Interest
As of 8-Aug-2001
Shares Short0 
Shares Short
(Prior Month)
0 
Daily Volume8,000 
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001)

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