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Profile - L90, Inc. (NasdaqNM:LNTY)
As of 31-Aug-2001
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More Info: Quote | Chart | News | Profile | Research | SEC | Msgs | Insider | Financials
Recent Events
Aug 20Price hit new 52-week low ($1.16)
Location
4499 Glencoe Avenue
Marina Del Ray, CA 90292
Phone: (310) 751-0200
Fax: (310) 578-2091
Email: seanc@l90.com
Employees (last reported count): 225
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Analyst Upgrade/Downgrade History
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Advertising
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Ownership
·Insider and 5%+ Owners: 69%
·Institutional: 14% (45% of float)
(41 institutions)
·Net Inst. Buying: 383.0K shares (+10.33%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
L90, Inc. is a provider of marketing services. The Company uses its proprietary adMonitor technology and media expertise to provide companies with turnkey solutions to close the marketing circle by helping them build brand, acquire new customers, increase traffic, drive sales and grow customer relationships. L90's technology and sales representation agreements with over 450 Web publishing partners allow the Company to reach over 40% of Internet users through e-mail, web based messages and wireless communication.
More from Market Guide: Expanded Business Description

Financial Summary
L90, Inc. is a provider of Internet-based advertising and direct marketing solutions for advertisers and Web publishers, designing and implementing advertising campaigns and placing the ads on L90's network of Web sites. For the six months ended 6/30/01, total revenue rose 10% to $18.8 million. Net loss applicable to Common rose 34% to $12.7 million. Results reflect the addition of new advertising clients, offset by increased personnel expenses.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY2000 Pay

William Apfelbaum, 54
Chairman of Directors
--  
John Bohan, 35
Pres, CEO
$412K
Thomas Sebastian, 35
CFO, Sr. VP, Assistant Sec.
306K
Keith Kaplan, 32
Pres of Sales and Marketing
379K
R. Michael Leo, 35
Pres of Technology Sales
--  
Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NasdaqNM:LNTYAs of 31-Aug-2001
Price and Volume
52-Week Low
on 20-Aug-2001
$1.16 
Recent Price$1.29 
52-Week High
on 20-Sep-2000
$9.00 
Daily Volume (3-month avg)93.5K
Daily Volume (10-day avg)177.0K
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y]
52-Week Change-83.7%
52-Week Change
relative to S&P500
-78.2%
Share-Related Items
Market Capitalization$31.0M
Shares Outstanding24.0M
Float7.40M
Dividends & Splits
Annual Dividendnone 
Last Splitnone 
Per-Share Data
Book Value (mrq)$4.24 
Earnings (ttm)-$0.96 
Earnings (mrq)-$0.23 
Sales (ttm)$2.08 
Cash (mrq)$2.58 
Valuation Ratios
Price/Book (mrq)0.30 
Price/EarningsN/A 
Price/Sales (ttm)0.62 
Income Statements
Sales (ttm)$49.9M
EBITDA (ttm)-$27.3M
Income available to common (ttm)-$22.9M
Profitability
Profit Margin (ttm)-46.0%
Operating Margin (ttm)-55.2%
Fiscal Year
Fiscal Year EndsDec 31
Most recent quarter30-June-2001
Management Effectiveness
Return on Assets (ttm)-18.25%
Return on Equity (ttm)-20.89%
Financial Strength
Current Ratio (mrq)4.04 
Debt/Equity (mrq)0.02 
Total Cash (mrq)$63.3M
Short Interest
As of 8-Aug-2001
Shares Short36.0K
Percent of Float0.5%
Shares Short
(Prior Month)
245.0K
Short Ratio0.47 
Daily Volume77.0K
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001)

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