| Business Summary | | Be
Free,
Inc.
provides
a
marketing
platform
that
allows
online
businesses
to
attract,
convert
and
retain
customers
easily
and
cost
effectively.
The
Company's
marketing
platform
includes
technology
and
services
to
manage,
track
and
analyze
a
variety
of
online
marketing
programs.
It
is
offered
on
a
hosted
basis
to
enable
businesses
to
execute
marketing
programs
without
the
expense
of
building
and
maintaining
their
own
in-house
technical
infrastructure
and
resources.
The
Company
offers
two
types
of
services
on
this
platform:
partner
marketing
and
site
marketing. | More
from
Market Guide: Expanded
Business Description |
| Financial Summary | | Be
Free
is
a
provider
of
services
that
enable
customers
to
generate,
place
and
manage
hyperlink
promotions
for
their
products
and
services
in
tens
of
thousands
of
locations
on
the
Internet.
For
the
six
months
ended
6/30/01,
revenues
increased
38%
to
$10.9
million.
Net
loss
totaled
$131.8
million,
up
from
$28.5
million.
Revenues
reflect
an
increase
in
average
monthly
revenue
per
customer.
Higher
loss
reflects
increased
merger
related
expenses. | More
from
Market Guide: Significant
Developments |
| | | | FY2000
Compensation | | Pay | Exer | |
| Gordon Hoffstein, 48 Chairman,
Pres, CEO | $345K | -- | Stephen Joseph, 42 CFO,
Exec. VP, Treasurer | -- | -- | Samuel Gerace, Jr., 37 Exec.
VP, CTO, Director | 220K | -- | W. Blair Heavey, 38 Exec.
VP of Sales | 358K | $545K | Steven Pike, 47 VP,
Client Services | 212K | 483K | Dollar
amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.; "Exer" is the value of options excercised during the fiscal year. |
| More
from
Market Guide on Officers & Directors: Expanded
List, Bios,
Compensation,
Options
|
|