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Profile - Alloy Online, Inc. (NasdaqNM:ALOY)
As of 31-Aug-2001
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More Info: Quote | Chart | News | Profile | Research | SEC | Msgs | Insider | Options | Financials | Reports
Recent Events
Aug 29Price hit new 52-week high ($17.95)
Aug 28Conference call: Alloy Online Earnings (Q2 2002)
Aug 28Earnings Announcement
Location
151 West 26th Street, 11th Floor
New York, NY 10001
Phone: (212) 244-4307
Fax: (212) 244-4311
Email: samg@alloymail.com
Employees (last reported count): 585
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Analyst Upgrade/Downgrade History
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Retail (Catalog & Mail Order)
Company Websites
 ·Home Page
 ·Investor Relations
 ·Yahoo! Category

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Ownership
·Insider and 5%+ Owners: 69%
·Over the last 6 months:
 · 3 insider sells; 193.0K shares
  (1.2% of insider shares)
·Institutional: 48% (154% of float)
(74 institutions)
·Net Inst. Buying: 2.94M shares (+21.13%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Alloy Online, Inc. is a multi-channel media company and direct marketer providing community, content and commerce to Generation Y, the approximately 58 million boys and girls between the ages of 10 and 24. Alloy has developed and aggregated an array of branded media properties that interact directly with the Generation Y demographic group. Through these media properties, Alloy sells Generation Y-focused merchandise and provides engaging content and community services that appeal to teenagers. Alloy's media properties include catalogs, Websites, books, and magazines.
More from Market Guide: Expanded Business Description

Financial Summary
ALOY is a Website serving the unique interests and tastes of the Generation Y (10 to 24 year olds) marketplace. Generation Y interacts, and shops for apparel, accessories, footwear, cosmetics, music and magazine subscriptions. For the three months ended 4/30/01, revenues totaled $28.2 million, up from $8.4 million. Net loss applicable to Common rose 64% to $10.3 million. Results reflect increased size of the name database, offset by higher selling costs and increased personnel expenses.

Recent Earnings Announcement
For the 3 months ended 07/31/2001, revenues were 28,735; after tax earnings were -6,988. (Preliminary; reported in thousands of dollars.)

More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY2000 Pay

Matthew Diamond, 32
Chairman, CEO, and Treasurer
$250K
James Johnson, Jr., 34
Pres, COO
252K
Samuel Gradess, 35
CFO, Sec.
256K
Neil Vogel, 31
Chief Corp. Devel. Officer
185K
Robert Bell, 51
CTO
210K
Dollar amounts are as of 31-Jan-2001 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NasdaqNM:ALOYAs of 31-Aug-2001
Price and Volume
52-Week Low
on 23-Oct-2000
$6.00 
Recent Price$16.00 
52-Week High
on 29-Aug-2001
$17.95 
Beta-0.83 
Daily Volume (3-month avg)360.3K
Daily Volume (10-day avg)300.0K
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y | 5y]
52-Week Change+84.2%
52-Week Change
relative to S&P500
+147.1%
Share-Related Items
Market Capitalization$368.2M
Shares Outstanding23.0M
Float7.10M
Dividends & Splits
Annual Dividendnone 
Last Splitnone 
Per-Share Data
Book Value (mrq*)$4.05 
Earnings (ttm)-$1.81 
Earnings (mrq)-$0.51 
Sales (ttm)$6.76 
Cash (mrq*)$1.00 
Valuation Ratios
Price/Book (mrq*)3.95 
Price/EarningsN/A 
Price/Sales (ttm)2.37 
Income Statements
Sales (ttm)$127.5M
EBITDA (ttm*)-$16.7M
Income available to common (ttm)-$33.8M
Profitability
Profit Margin (ttm)-24.2%
Operating Margin (ttm)-25.4%
Fiscal Year
Fiscal Year EndsJan 31
Most recent quarter
(fully updated)
30-Apr-2001
Most recent quarter
(flash earnings)
31-July-2001
Management Effectiveness
Return on Assets (ttm)-26.50%
Return on Equity (ttm)-36.02%
Financial Strength
Current Ratio (mrq*)1.88 
Debt/Equity (mrq*)0 
Total Cash (mrq)$35.3M
Short Interest
As of 8-Aug-2001
Shares Short1.56M
Percent of Float21.9%
Shares Short
(Prior Month)
1.41M
Short Ratio5.07 
Daily Volume307.0K
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 31-July-2001, except mrq*/ttm* items as of 30-Apr-2001)

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