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Profile - Fashionmall.com, Inc. (NasdaqNM:FASH)
As of 31-Aug-2001
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Location
575 Madison Ave.
New York, NY 10022
Phone: (212) 891-6064
Fax: (212) 891-6033
Email: investors@fashionmall.com
Employees (last reported count): 23
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Analyst Upgrade/Downgrade History
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Retail (Catalog & Mail Order)
Company Websites
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Ownership
·Insider and 5%+ Owners: 52%
·Institutional: 9% (18% of float)
(9 institutions)
·Net Inst. Buying: 37.0K shares (+5.66%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Fashionmall.com, Inc. operates multiple Internet properties within the fashion lifestyle segment and generates revenues from these properties by charging fees for the placement of a store, links, advertising, content, or other materials on the sites. The Company's properties include www.fashionmall.com, which is a general fashion mall; www.outletmall.com, its online outlet mall; and www.boo.com, a global style guide for the Web. Clients include traditional and on-line retailers and catalogs' as well as manufacturers, magazines, and advertisers who desire to tap into its consumer traffic. Clients typically pay a fixed or variable fee for site placements tied to the location and or amount of traffic they are exposed to.
More from Market Guide: Expanded Business Description

Financial Summary
Fashionmall.com engages in the business of marketing, promoting and advertising fashion apparel and related accesories or products to the public on the internet, via their web sites. For the six months ended 6/30/01, revenues fell 13% to $2.2 million. Net loss applicable to Common fell 90% to $590 thousand. Revenues reflect non-renewal of prior client contracts. Lower losses benefited from a reduction in advertising and marketing expenses.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY1999 Pay

Benjamin Narasin, 34
Chairman, Pres, CEO
$220K
Barry Scheckner, 51
ActingCFO
--  
Ronald Forehand, 53
VP--Operations
--  
Anne-Marie Forehand, 37
VP--Outletmall.com
--  
Joseph Marquette
CTO
--  
Dollar amounts are as of 31-Dec-1999 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NasdaqNM:FASHAs of 31-Aug-2001
Price and Volume
52-Week Low
on 22-Nov-2000
$1.25 
Recent Price$2.35 
52-Week High
on 29-Dec-2000
$5.00 
Beta0.48 
Daily Volume (3-month avg)9,500 
Daily Volume (10-day avg)3,000 
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y | 5y]
52-Week Change+0.3%
52-Week Change
relative to S&P500
+34.5%
Share-Related Items
Market Capitalization$17.0M
Shares Outstanding7.22M
Float3.50M
Dividends & Splits
Annual Dividendnone 
Last Splitnone 
Per-Share Data
Book Value (mrq)$4.84 
Earnings (ttm)-$0.33 
Earnings (mrq)-$0.00 
Sales (ttm)$0.68 
Cash (mrq)$4.48 
Valuation Ratios
Price/Book (mrq)0.49 
Price/EarningsN/A 
Price/Sales (ttm)3.44 
Income Statements
Sales (ttm)$5.04M
EBITDA (ttm)-$3.99M
Income available to common (ttm)-$2.44M
Profitability
Profit Margin (ttm)-48.4%
Operating Margin (ttm)-97.8%
Fiscal Year
Fiscal Year EndsDec 31
Most recent quarter30-June-2001
Management Effectiveness
Return on Assets (ttm)-6.32%
Return on Equity (ttm)-6.81%
Financial Strength
Current Ratio (mrq)15.97 
Debt/Equity (mrq)0 
Total Cash (mrq)$32.3M
Short Interest
As of 8-Aug-2001
Shares Short0 
Shares Short
(Prior Month)
1,000 
Daily Volume10.0K
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001)

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