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Profile - Be Free, Inc. (NasdaqNM:BFRE)
As of 31-Aug-2001
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More Info: Quote | Chart | News | Profile | Research | SEC | Msgs | Insider | Options | Financials
Recent Events
July 25Conference call: Be Free Earnings (Q2 2001)
Location
154 Crane Meadow Road
Malborough, MA 01752
Phone: (508) 480-4000
Fax: (508) 357-8889
Email: info@befree.com
Employees (last reported count): 290
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Analyst Upgrade/Downgrade History
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Technology
 ·Industry: Computer Services
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Ownership
·Insider and 5%+ Owners: 39%
·Over the last 6 months:
 · 21 insider sells; 632.0K shares
  (2.4% of insider shares)
·Institutional: 16% (27% of float)
(87 institutions)
·Net Inst. Selling: 1.09M shares (+11.25%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Be Free, Inc. provides a marketing platform that allows online businesses to attract, convert and retain customers easily and cost effectively. The Company's marketing platform includes technology and services to manage, track and analyze a variety of online marketing programs. It is offered on a hosted basis to enable businesses to execute marketing programs without the expense of building and maintaining their own in-house technical infrastructure and resources. The Company offers two types of services on this platform: partner marketing and site marketing.
More from Market Guide: Expanded Business Description

Financial Summary
Be Free is a provider of services that enable customers to generate, place and manage hyperlink promotions for their products and services in tens of thousands of locations on the Internet. For the six months ended 6/30/01, revenues increased 38% to $10.9 million. Net loss totaled $131.8 million, up from $28.5 million. Revenues reflect an increase in average monthly revenue per customer. Higher loss reflects increased merger related expenses.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY2000 Compensation
PayExer

Gordon Hoffstein, 48
Chairman, Pres, CEO
$345K--  
Stephen Joseph, 42
CFO, Exec. VP, Treasurer
--  --  
Samuel Gerace, Jr., 37
Exec. VP, CTO, Director
220K--  
W. Blair Heavey, 38
Exec. VP of Sales
358K$545K
Steven Pike, 47
VP, Client Services
212K483K
Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.; "Exer" is the value of options excercised during the fiscal year.
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NasdaqNM:BFREAs of 31-Aug-2001
Price and Volume
52-Week Low
on 27-Mar-2001
$0.75 
Recent Price$1.80 
52-Week High
on 1-Sep-2000
$6.375
Daily Volume (3-month avg)332.5K
Daily Volume (10-day avg)311.0K
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y]
52-Week Change-70.3%
52-Week Change
relative to S&P500
-60.2%
Share-Related Items
Market Capitalization$118.0M
Shares Outstanding65.6M
Float40.0M
Dividends & Splits
Annual Dividendnone 
Last Split: 2 for 1 on 9-Mar-2000
Per-Share Data
Book Value (mrq)$2.36 
Earnings (ttm)-$2.63 
Earnings (mrq)-$0.12 
Sales (ttm)$0.36 
Cash (mrq)$2.05 
Valuation Ratios
Price/Book (mrq)0.76 
Price/EarningsN/A 
Price/Sales (ttm)5.05 
Income Statements
Sales (ttm)$22.7M
EBITDA (ttm)-$30.8M
Income available to common (ttm)-$168.3M
Profitability
Profit MarginN/A 
Operating MarginN/A 
Fiscal Year
Fiscal Year EndsDec 31
Most recent quarter30-June-2001
Management Effectiveness
Return on Assets (ttm)-64.59%
Return on Equity (ttm)-68.32%
Financial Strength
Current Ratio (mrq)13.92 
Debt/Equity (mrq)0.03 
Total Cash (mrq)$134.3M
Short Interest
As of 8-Aug-2001
Shares Short214.0K
Percent of Float0.5%
Shares Short
(Prior Month)
223.0K
Short Ratio0.51 
Daily Volume420.0K
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001)

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