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Profile - Alternate Marketing Ntwks (NasdaqSC:ALTM)
As of 31-Aug-2001
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Location
One Ionia, S.W., Suite 520
Grand Rapids, MI 49503
Phone: (616) 235-0698
Fax: (616) 235-3405
Employees (last reported count): 36
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Transportation
 ·Industry: Trucking
Company Website
 ·Home Page

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Ownership
·Insider and 5%+ Owners: 83%
·Institutional: 0% (1% of float)
(one institution)
·Net Inst. Selling: 1,000  shares (+11.11%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Alternate Marketing Networks Inc. is a provider of highly targeted marketing services. Alternate Marketing acts as a single-source provider of advertising, marketing and logistics services for national advertisers and publishers throughout the United States. The Company's diverse range of marketing services allows clients to reach their desired audience in ways that maximize the targeting potential of the media they employ. Currently, the Company provides comprehensive marketing solutions across multiple media platforms to more than 100 clients, primarily in the travel, automotive, e-commerce, telecommunications, pharmaceutical and packaged-goods industries. Alternate Marketing consists of two major product groups: Advertising and Marketing Group, and Logistics Marketing Group.
More from Market Guide: Expanded Business Description

Financial Summary
Alternate Marketing Networks is a consolidator in the direct marketing services industry, and provides delivery of targeted sales and marketing materials to the home by means other than the US Postal Service. For the six months ended 6/30/01, net sales fell 28% to $7.8 million. Net loss fell 12% to $380 thousand. Revenues reflect the sale of the Company's in-home sampling division. Lower loss reflects decreased selling, general and administrative costs.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY2000 Pay

Phillip Miller, 49
Chairman and CEO
$226K
Frank O'Connell, 58
VP and Sales Mang.- USSPI Division
207K
Sandra Smith, 42
Sec., Treasurer and CFO
113K
Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NasdaqSC:ALTMAs of 31-Aug-2001
Price and Volume
52-Week Low
on 29-Nov-2000
$0.25 
Recent Price$1.05 
52-Week High
on 19-Dec-2000
$2.50 
Beta-0.37 
Daily Volume (3-month avg)636 
Daily Volume (10-day avg)0 
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y | 5y | max]
52-Week Change-42.1%
52-Week Change
relative to S&P500
-22.3%
Share-Related Items
Market Capitalization$4.82M
Shares Outstanding4.59M
Float800.0K
Dividends & Splits
Annual Dividendnone 
Last Split: 11 for 10 on 28-June-2000
Per-Share Data
Book Value (mrq)$1.65 
Earnings (ttm)$0.51 
Earnings (mrq)-$0.04 
Sales (ttm)$4.03 
Cash (mrq)$0.62 
Valuation Ratios
Price/Book (mrq)0.64 
Price/Earnings (ttm)2.08 
Price/Sales (ttm)0.26 
Income Statements
Sales (ttm)$18.8M
EBITDA (ttm)$2.68M
Income available to common (ttm)$2.33M
Profitability
Profit Margin (ttm)12.4%
Operating Margin (ttm)14.2%
Fiscal Year
Fiscal Year EndsDec 31
Most recent quarter30-June-2001
Management Effectiveness
Return on Assets (ttm)26.64%
Return on Equity (ttm)31.72%
Financial Strength
Current Ratio (mrq)5.51 
Debt/Equity (mrq)0 
Total Cash (mrq)$2.86M
Short Interest
As of 8-Aug-2001
Shares Short0 
Shares Short
(Prior Month)
3,000 
Daily Volume0 
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001)

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