| Business Summary | | Avenue
A,
Inc.
provides
technology-based
Internet
advertising
services
to
businesses.
The
Company's
core
services
include
media
planning
and
buying,
ad
serving,
campaign
analysis,
optimization
and
data
collection
and
aggregation.
The
Company
also
generates
revenue
through
its
Strategic
Partnership
Program,
in
which
the
Company
manages
longer-term
exclusive
or
complex
partnerships
between
its
clients
and
Websites
or
advertising
networks.
In
addition,
Avenue
A's
consulting
services
develop
and
maintain
an
evolving
suite
of
proprietary
analytical
tools
fed
by
Avenue
A
data,
which
lend
insight
into
how
customers
and
prospective
customers
are
likely
to
behave
in
the
future,
and
the
Company's
LifeCycle
E-mail
Service
delivers
targeted
e-mails
to
specific
customer
segments.
Avenue
A's
Customer
Targeting
Program
delivers
tailored
advertisements
to
the
browsers
of
users
that
have
previously
visited
its
clients'
Websites. | More
from
Market Guide: Expanded
Business Description |
| Financial Summary | | Avenue
A,
Inc.
provides
technology-based
Internet
advertising
services
to
businesses,
integrating
Internet
media
planning
and
buying,
proprietary
ad
management
technology,
user
profiling
and
data
analysis
systems.
For
the
six
months
ended
6/01,
revenues
fell
55%
to
$44.7
million.
Net
loss
rose
54%
to
$29
million.
Revenues
reflect
the
downturn
in
the
Internet
sector
and
general
softness
in
the
economy.
Higher
loss
reflects
$3.7
million
in
restructuring
charges. | More
from
Market Guide: Significant
Developments |
| | | | FY2000 Pay | |
| Nicolas Hanauer, 41 Chairman | -- | Brian McAndrews, 42 Pres,
CEO | $368K | Michael Vernon, 53 CFO | -- | Clark Kokich, 49 Pres,
Digital Marketing Solutions, Seattle | -- | Jeffrey Miller, Ph.D., 53 Sr.
VP - Legal and Privacy Affairs, Sec. | 205K | Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.. |
| More
from
Market Guide on Officers & Directors: Expanded
List, Bios,
Compensation,
Options
|
|