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Profile - Elegant Illusions, Inc. (OTC BB:EILL.OB)
As of 31-Aug-2001
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More Info: Quote | Chart | News | Profile
Recent Events
Aug 31Price hit new 52-week low ($0.21)
Location
542 Lighthouse Avenue, Suite 5
Pacific Grove, CA 93950
Phone: (831) 649-1814
Fax: (831) 649-2672
Email: elegant@copyjewels.com
Employees (last reported count): 124
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Retail (Specialty)
Company Website
 ·Home Page

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Ownership
·Insider and 5%+ Owners: 70%
·Institutional: 0% (1% of float)
(2 institutions)
·Net Inst. Selling: 26.0K shares
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Elegant Illusions, Inc., through its wholly owned subsidiary, Elegant Illusions, Inc, is engaged in the retail sale of fine and copy jewelry at locations in California, Nevada, Utah, Missouri, Louisiana, Hawaii, Michigan, Indiana, Florida, Texas and United States Virgin Islands. Copy jewelry items are replications of fine jewelry, manufactured with synthetic stones. One of the Company's two fine jewelry stores, which includes a handcraft, jewelry and gift store, is located in Monterey, California; the other is located in St. Croix, California. In addition, the Company sells original oil paintings, lithographs and other art, as well as reproductions. One of the fine art galleries, the Bourbon St. Gallery, is located in New Orleans, Louisiana, and the other, the Gore Creek Gallery, is located in Vail, Colorado. The Company's reproduction art gallery, the Branson Gallery, is located in Branson, Missouri.
More from Market Guide: Expanded Business Description

Financial Summary
ElLL is engaged in the retail sale of fine and copy jewelry, as well as original oil paintings, lithographs and other art, as well as reproductions. For the six months ended 6/30/01, revenues decreased 12% to $4.5 million. Net loss before accounting change totalled $4 thousand, vs. an income of $65 thousand. Revenues reflect the closing of the Mall of America, Royal Dane Mall and Seaport Jewlers locations. Earnings also reflect lower operating margins and higher depreciation expenses.
More from Market Guide: Significant Developments

Officers
FY2000 Pay

James Cardinal, 54
CEO
$225K
Gavin Gear, 49
Pres
112K
Tamara Gear, 42
Sec., Treasurer,
122K
Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- OTC BB:EILL.OBAs of 31-Aug-2001
Price and Volume
52-Week Low
on 31-Aug-2001
$0.21 
Recent Price$0.21 
52-Week High
on 24-Nov-2000
$1.50 
Beta1.13 
Daily Volume (3-month avg)455 
Daily Volume (10-day avg)0 
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 1y | 2y | 5y]
52-Week Change-84.7%
52-Week Change
relative to S&P500
-79.5%
Share-Related Items
Market Capitalization$1.28M
Shares Outstanding6.08M
Float1.80M
Dividends & Splits
Annual Dividendnone 
Last Split: 1 for 3 on 15-Jan-1999
Per-Share Data
Book Value (mrq)$1.10 
Earnings (ttm)$0.01 
Earnings (mrq)$0.00 
Sales (ttm)$1.46 
Cash (mrq)$0.33 
Valuation Ratios
Price/Book (mrq)0.19 
Price/Earnings (ttm)16.15 
Price/Sales (ttm)0.14 
Income Statements
Sales (ttm)$9.00M
EBITDA (ttm)$494.0K
Income available to common (ttm)$86.0K
Profitability
Profit Margin (ttm)1.0%
Operating Margin (ttm)-0.4%
Fiscal Year
Fiscal Year EndsDec 31
Most recent quarter30-June-2001
Management Effectiveness
Return on Assets (ttm)1.14%
Return on Equity (ttm)1.29%
Financial Strength
Current Ratio (mrq)27.05 
Debt/Equity (mrq)0.07 
Total Cash (mrq)$1.99M
Short Interest
As of 8-June-2001
Shares Short0 
Shares Short
(Prior Month)
0 
Daily Volume1,000 
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001)

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