| Business Summary | | Direct
Focus,
Inc.
is
a
marketing
company
for
fitness
and
healthy
lifestyle
products
that
markets
consumer
products
within
its
direct-marketing
segment
directly
to
consumers
through
a
variety
of
direct-marketing
channels,
including
spot
television
commercials,
infomercials,
print
media,
response
mailings
and
the
Internet.
The
Company's
principal
direct-marketed
product
to
date
has
been
its
Bowflex
line
of
home
fitness
equipment.
Direct
Focus
also
offers
a
line
of
air-sleep
systems
under
the
name
Nautilus
Sleep
Systems,
which
it
began
marketing
on
a
nationwide
basis
in
December
of
1999. | More
from
Market Guide: Expanded
Business Description |
| Financial Summary | | DFXI
is
a
direct
marketing
concern
that
develops
and
markets
premium
quality,
premium
priced
branded
consumer
products,
sold
directly
to
consumers
through
TV
commercials,
infomercials,
print
media,
mailings
and
the
Internet.
For
the
six
months
ended
6/01,
net
sales
rose
57%
to
$149.9
million.
Net
income
rose
71%
to
$29.3
million.
Revenues
reflect
higher
sales
of
Bowflex
products
and
the
acquisition
of
Nautilus.
Earnings
also
reflect
interest
earned
on
invested
cash. | More
from
Market Guide: Significant
Developments |
| | | | FY2000
Compensation | | Pay | Exer | |
| Brian Cook, 51 Chairman,
CEO | $594K | -- | Kevin Lamar Pres | -- | -- | Rod Rice, 37 CFO,
Treasurer and Sec. | 324K | $461K | Randal Potter, 34 COO,
Pres, Direct Division Director | 394K | 826K | Dollar
amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.; "Exer" is the value of options excercised during the fiscal year. |
| More
from
Market Guide on Officers & Directors: Expanded
List, Bios,
Compensation,
Options
|
|