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Profile - Kellogg Company (NYSE:K)
As of 31-Aug-2001
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Recent Events
Aug 22Price hit new 52-week high ($34.00)
Upcoming Events
Sep 14Dividend payment of $0.253
Location
One Kellogg Square, P.O. Box 3599
Battle Creek, MI 49016
Phone: (616) 961-2000
Fax: (616) 961-2871
Employees (last reported count): 15,200
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Analyst Upgrade/Downgrade History
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Consumer Non-Cyclical
 ·Industry: Food Processing
Company Websites
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 ·Investor Relations
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Index Membership
 ·S&P 500
Ownership
·Insider and 5%+ Owners: 60%
·Over the last 6 months:
 · one insider buy; 0  shares
 · 6 insider sells; 1.60M shares
  (0.7% of insider shares)
·Institutional: 80% (200% of float)
(702 institutions)
·Net Inst. Buying: 7.31M shares (+2.20%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Kellogg Company is a producer of ready-to-eat cereal and convenience foods, including including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world. The Company has two major divisions, United States and International, with International further delineated into Europe, Latin America, Canada, Australia and Asia. The Company's products are sold principally to the grocery trade through direct sales forces for resale to consumers.
More from Market Guide: Expanded Business Description

Financial Summary
Kellogg Company is engaged in the manufacture and marketing of ready-to-eat cereal and other grain-based convenience food products on a worldwide basis. For the six months ended 6/30/01, net sales increased 14% to $4.05 billion. Net income before accounting change and extraordinary item decreased 34% to $207.1 million. Revenues reflect efforts to rationalize product offerings. Net income also reflects the inclusion of a higher restructuring charge.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY2000 Pay

Carlos Gutierrez, 47
Chairman, Pres, CEO
$946K
Sam Reed
Vice Chairman
--  
Thomas Webb, 48
CFO, Exec. VP
1.3M
Janet Kelly, 43
Exec. VP of Corp. Devel., Gen. Counsel and Sec.
916K
Alan Harris, 46
Exec. VP
844K
Dollar amounts are as of 31-Dec-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NYSE:KAs of 31-Aug-2001
Price and Volume
52-Week Low
on 26-Oct-2000
$21.563
Recent Price$31.99 
52-Week High
on 22-Aug-2001
$34.00 
Beta0.24 
Daily Volume (3-month avg)909.9K
Daily Volume (10-day avg)1.56M
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y | 5y | max]
52-Week Change+38.3%
52-Week Change
relative to S&P500
+85.6%
Share-Related Items
Market Capitalization$13.0B
Shares Outstanding406.2M
Float162.5M
Dividends & Splits
Annual Dividend (indicated)$1.01 
Dividend Yield3.16%
Last Split: 2 for 1 on 25-Aug-1997
Per-Share Data
Book Value (mrq)$1.97 
Earnings (ttm)$1.19 
Earnings (mrq)$0.28 
Sales (ttm)$18.37 
Cash (mrq)$0.59 
Valuation Ratios
Price/Book (mrq)16.26 
Price/Earnings (ttm)26.91 
Price/Sales (ttm)1.74 
Income Statements
Sales (ttm)$7.45B
EBITDA (ttm)$1.29B
Income available to common (ttm)$482.2M
Profitability
Profit Margin (ttm)6.5%
Operating Margin (ttm)12.8%
Fiscal Year
Fiscal Year EndsDec 31
Most recent quarter30-June-2001
Management Effectiveness
Return on Assets (ttm)6.66%
Return on Equity (ttm)56.70%
Financial Strength
Current Ratio (mrq)0.72 
Debt/Equity (mrq)8.18 
Total Cash (mrq)$240.6M
Short Interest
As of 8-Aug-2001
Shares Short3.31M
Percent of Float2.0%
Shares Short
(Prior Month)
4.82M
Short Ratio4.44 
Daily Volume745.0K
See Profile Help for a description of each item above;   K = thousands;   M = millions;   B = billions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001)

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