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Profile - Martha Stewart Living (NYSE:MSO)
As of 31-Aug-2001
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Location
11 West 42nd Street
New York, NY 10036
Phone: (212) 827-8000
Fax: (212) 827-8204
Employees (last reported count): 585
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Analyst Upgrade/Downgrade History
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Printing & Publishing
Company Websites
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Ownership
·Insider and 5%+ Owners: 88%
·Over the last 6 months:
 · one insider buy; 3,000  shares
 · 3 insider sells; 138.0K shares
  (0.3% of insider shares)
·Institutional: 15% (127% of float)
(140 institutions)
·Net Inst. Buying: 1.14M shares (+13.16%)
(prior quarter to latest quarter)
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
Martha Stewart Living Omnimedia, Inc. an integrated content and commerce company that creates how-to content and related merchandise for homemakers and other consumers. The Company's products bear the well-known Martha Stewart brand name, which the Company leverages across a broad range of media and retail outlets. The Company primarily focuses on the domestic arts, providing consumers with the how-to ideas, information, merchandise and other resources they need to raise the quality of living in and around their homes. The Company comprises four business segments, including Publishing, Television, Merchandising and Internet/Direct Commerce, through which content and merchandise relating to its eight core content areas are created and distributed to consumers.
More from Market Guide: Expanded Business Description

Financial Summary
Martha Stewart Living Omnimedia is a creator of original how to content and related products for homemakers and other consumers, leveraging the Martha Stewart brand name across a range of media and retail outlets. For the six months ended 6/30/01, total revenues rose 2% to $140.9 million. Net income fell 1% to $11.4 million. Results reflect higher merchandising revenue due to the introduction of new products, offset by increased depreciation expense.
More from Market Guide: Significant Developments

Officers[Insider Trade Data]
FY1999 Pay

Martha Stewart, 58
Chairman of Directors and CEO
$1.4M
Sharon Patrick, 57
Pres and COO
1.3M
James Follo, 41
CFO
--  
Gregory Blatt, 31
Exec. VP, Gen. Counsel and Sec.
--  
Dora Cardinale, 43
Exec. VP, Print Production
--  
Dollar amounts are as of 31-Dec-1999 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- NYSE:MSOAs of 31-Aug-2001
Price and Volume
52-Week Low
on 4-Apr-2001
$15.12 
Recent Price$18.46 
52-Week High
on 5-Sep-2000
$34.813
Daily Volume (3-month avg)81.3K
Daily Volume (10-day avg)53.0K
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y]
52-Week Change-46.4%
52-Week Change
relative to S&P500
-28.1%
Share-Related Items
Market Capitalization$898.9M
Shares Outstanding48.7M
Float5.90M
Dividends & Splits
Annual Dividendnone 
Last Splitnone 
Per-Share Data
Book Value (mrq)$4.31 
Earnings (ttm)$0.43 
Earnings (mrq)$0.11 
Sales (ttm)$5.81 
Cash (mrq)$2.53 
Valuation Ratios
Price/Book (mrq)4.28 
Price/Earnings (ttm)43.23 
Price/Sales (ttm)3.18 
Income Statements
Sales (ttm)$288.4M
EBITDA (ttm)$41.7M
Income available to common (ttm)$21.2M
Profitability
Profit Margin (ttm)7.3%
Operating Margin (ttm)10.8%
Fiscal Year
Fiscal Year EndsDec 31
Most recent quarter30-June-2001
Management Effectiveness
Return on Assets (ttm)7.43%
Return on Equity (ttm)10.89%
Financial Strength
Current Ratio (mrq)2.55 
Debt/Equity (mrq)0 
Total Cash (mrq)$123.3M
Short Interest
As of 8-Aug-2001
Shares Short2.17M
Percent of Float36.8%
Shares Short
(Prior Month)
2.17M
Short Ratio27.85 
Daily Volume78.0K
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 30-June-2001)

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