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Profile - HomeLife, Inc. (OTC BB:HMLF.OB)
As of 31-Aug-2001
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Location
4100 Newport Place, Suite 730
Newport Beach, CA 92660
Phone: (949) 660-1919
Fax: (949) 660-1910
Employees (last reported count): 16
Financial Links
 ·Top Institutional Holders
 ·Top Mutual Fund Holders
 ·Historical Quote Data
 ·Raw SEC Filings at sec.gov
Competitors:
 ·Sector: Services
 ·Industry: Real Estate Operations
Related Links
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Ownership
·Insider and 5%+ Owners: 47%
More From Market Guide
 ·Highlights
 ·Performance
 ·Ratio Comparisons
Business Summary
HomeLife, Inc. offers consumer-oriented real estate brokerage and finance services through subsidiaries and franchises. It presently operates in nine states in the United States and the province of Alberta, Canada. HomeLife operates its real estate services through franchises. The franchise allows independently operated real estate offices to have national brand name recognition and to share in regional advertising. The Company offers mortgage brokerage services through it's subsidiary MaxAmerica Financial Services, Inc. HomeLife is engaged in providing real estate brokerage services to buyers and sellers of residential property through its subsidiary, Builders Realty (Calgary) Ltd. The Company offers home warranty coverage through its MaxAmerica Home Warranty Company.
More from Market Guide: Expanded Business Description

Financial Summary
HomeLife, Inc. provides a range of services to its franchisees, licensees and consumers in the real estate marketplace, including mortgage financing, retail real estate services and home warranty coverage. For the nine months ended 2/28/01, total revenues fell 12% to $2.3 million. Net loss applicable to Common decreased 87% to $29 thousand. Results reflect reduced franchise fees and real estate brokerage revenue, offset by reduced amortization expense.
More from Market Guide: Significant Developments

Officers
FY2000 Pay

Andrew Cimerman, 52
Pres
$20K
Marie May, 33
CFO, Sec.
30K
Charles Goodson, 45
VP
84K
Dollar amounts are as of 31-May-2000 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc..
More from Market Guide on Officers & Directors:
Expanded List, Bios, Compensation, Options
Statistics at a Glance -- OTC BB:HMLF.OBAs of 31-Aug-2001
Price and Volume
52-Week Low
on 20-Nov-2000
$0.031
Recent Price$0.12 
52-Week High
on 22-Jan-2001
$0.25 
Beta-0.69 
Daily Volume (3-month avg)4,500 
Daily Volume (10-day avg)6,000 
Stock Performance
[one-year price graph]
big chart [1d | 5d | 3m | 6m | 1y | 2y]
52-Week Change-40.9%
52-Week Change
relative to S&P500
-20.7%
Share-Related Items
Market Capitalization$653.0K
Shares Outstanding5.44M
Float2.90M
Dividends & Splits
Annual Dividendnone 
Last Splitnone 
Per-Share Data
Book Value (mrq)$0.22 
Earnings (ttm)-$0.12 
Earnings (mrq)-$0.01 
Sales (ttm)$0.63 
Cash (mrq)$0.03 
Valuation Ratios
Price/Book (mrq)0.54 
Price/EarningsN/A 
Price/Sales (ttm)0.19 
Income Statements
Sales (ttm)$3.14M
EBITDA (ttm)-$358.0K
Income available to common (ttm)-$616.0K
Profitability
Profit Margin (ttm)-19.5%
Operating Margin (ttm)-19.8%
Fiscal Year
Fiscal Year EndsMay 31
Most recent quarter28-Feb-2001
Management Effectiveness
Return on Assets (ttm)-25.75%
Return on Equity (ttm)-47.17%
Financial Strength
Current Ratio (mrq)0.95 
Debt/Equity (mrq)0.04 
Total Cash (mrq)$172.0K
Short Interest
Shares ShortN/A 
See Profile Help for a description of each item above;   K = thousands;   M = millions;   mrq = most-recent quarter;   ttm = trailing twelve months;   (as of 28-Feb-2001)

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