Colorado Prime Corporation

PROFILE Food supplier Colorado Prime brings the supermarket directly to its customers' freezers with home delivery of about 300 food products, including beef, fresh fish poultry, and prepared gourmet entrees. To complement food it dubs "restaurant quality at home," the firm also sells appliances (freezers, microwaves, and big screen TVs) and housewares (cookware, flatware, and crystal). Colorado Prime uses telemarketers and agents who visit homes to sell its products in 30-plus states. Investigation into the company's sales tactics resulted in a number of lawsuits in 2000. Thayer Equity Investors own a controlling stake in Colorado Prime Holdings, while current and former management own about 15%.  COMPETITION The Great Atlantic & Pacific Tea Company, Inc. (GAP) The Kroger Co. (KR) Webvan Group, Inc. (dossier)		FINANCIAL OVERVIEW Fiscal Year-End: December 1999 Sales (mil.): 144.80 1-Yr. Sales Growth: 5.1% Employees: 2,100 Revenue per employee: $68,952.38  KEY PEOPLE • Paul Roman     CEO • Fred Spivak     CFO  CONTACT INFO 500 Bi-County Blvd., Ste. 400 Farmingdale, NY 11735 US Phone: 631-694-1111 Fax: 631-694-4064 Online: Web Site

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