Swisher International Group Inc.

PROFILE Have a cigar ... please! Swisher International Group -- not to be confused with the restroom hygiene services provider of the same name -- makes cigars. The company produces mass-market large cigars, such as Swisher Sweets, King Edward, and Optimo; premium cigars, such as Bering, and Siglo 21; and little cigars, which also use the Swisher Sweets and King Edward brand names. It also makes smokeless tobacco products: Moist and dry snuff offerings include the Silver Creek, Redwood, and Navy brands; loose-leaf chewing tobacco sells under the Mail Pouch, Lancaster, and Chattanooga Chew names. An investment firm controlled by CEO William Ziegler III took Swisher private in 1999.  COMPETITION 800-JR Cigar, Inc. (dossier) Altadis, S.A. (ALT) General Cigar Holdings, Inc. (dossier)		FINANCIAL OVERVIEW Fiscal Year-End: October 2000 Sales (mil.): 300.00 1-Yr. Sales Growth: 0.0% Employees: 1,200 Revenue per employee: $250,000.00  KEY PEOPLE • William Ziegler     CEO • Robert A. Britton     CFO  CONTACT INFO 20 Thorndal Circle Darien, CT 06820 US Phone: 203-656-8000 Fax: 800-397-9899 Online: Web Site

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