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Home > Company Index > Food, Beverage & Tobacco > Sugar & Confectionery > Russell Stover Candies Inc.

Russell Stover Candies Inc.
 NEWS FROM THE STANDARD
The Cult of the Marketeers
Jul 31 2000 12:00 AM PDT

 PROFILE
For Russell Stover Candies, life is a box of chocolates. The largest US maker of boxed chocolates is protecting its sweet position. Faced with growing competition as Hershey and Mars invade the boxed-chocolate arena, it has countered with a chocolate bar by packaging its version of that popular campfire treat -- the s'more (graham cracker, marshmallow, chocolate). It also sells bagged treats (its sugar-free candy is a top brand). But what's history is still true: Boxed treats are Russell Stover's main business -- Whitman's Sampler and Pangburn's Millionaires candies are the biggest sellers. Founded by Russell Stover in 1923, the company is owned by the Ward family and led by brothers Tom and Scott Ward.

 COMPETITION
Hershey Foods Corporation (HSY)
Mars, Incorporated (dossier)
Nestlé S.A. (NSRGY)

 FINANCIAL OVERVIEW
Fiscal Year-End: February
2000 Sales (mil.): 600.00
1-Yr. Sales Growth: (3.2)%
Employees: 6,200
Revenue per employee: $96,774.19

 KEY PEOPLE
• Thomas S. Ward
    CEO
• Dick Masinton
    CFO

 CONTACT INFO
4900 Oaks St.
Kansas City, MO 64112
US
Phone: 816-842-9240
Fax: 816-842-5593

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