The Industry Standard: Intelligence for the Information Economy

  September 5, 2001
  NEWS & ANALYSIS
   Headlines
   Money & Markets
   Tech & Telecom
   Media & Marketing
   Metrics & Stats
   Policy & Politics
  SEARCH
   
  advanced search
  SERVICES
   Company Index
   Newsletters
   Wireless
  PRINT EDITION
   Read the Magazine

Home > Company Index > Consumer Products-Non-Durables  > Apparel Clothing > Maidenform, Inc.

Maidenform, Inc.
 PROFILE
Intimate apparel maker Maidenform is getting back in shape. The company, born when founders Ida and William Rosenthal invented the bra in the 1920s, makes bras, panties, and other unmentionables and leisure wear sold nationwide, primarily by discount chains and department stores. Although many women grew up with the "I dreamed" Maidenform ads ("I dreamed I stopped traffic in my Maidenform bra"), the company has seen its fortunes sag in recent years. It entered Chapter 11 in 1997, emerging from bankruptcy in 1999 with backing from GE Capital. In the meantime, Maidenform came out with the Customize It, a four-way convertible bra that was the biggest product launch in the company's history.

 COMPETITION
Sara Lee Corporation (SLE)
VF Corporation (VFC)
The Warnaco Group, Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 250.00
1-Yr. Sales Growth: 13.6%
Employees: 9,000
Revenue per employee: $27,777.78

 KEY PEOPLE
• Paul Mischinski
    CEO
• Frank Stall
    CFO

 CONTACT INFO
154 Ave. E
Bayonne, NJ 07002
US
Phone: 212-592-0700
Fax: 212-685-1706
Online: Web Site

Company Data   News, quotes & more       

Hoovers Online   Hoover's Company Capsule
Copyright © 2001, Hoover's Inc. Austin, Texas.
For changes and updates, contact Hoover's directly.


ADVERTISEMENT
FEATURED LINKS
Home |  Customer Service |  About Us
Australia |  Brazil |  China |  Korea |  Norway |  Poland |  Sweden |  Taiwan

Copyright ©2001 Standard Media International. Privacy Policy
Stock data provided by Stockpoint and its data suppliers. Copyright © 1995-2001