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Home > Company Index > Diversified Services > Marketing & Public Relations Services > Digitas Inc.

Digitas Inc.
Nasdaq: DTAS
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 NEWS FROM THE WIRES
MSN to invest $100 mln to woo advertisers online
Aug 09 2001 12:33 PM PDT

Digitas reports Q2 loss in line with lowered guidance
Jul 31 2001 01:31 PM PDT

More WIRE STORIES about this company

 NEWS FROM THE STANDARD
MSN to Invest $100 Mln to Coax Online Ads
Aug 09 2001 02:00 PM PDT

WPP to Buy Young & Rubicam for $4.7 Billion
May 11 2000 05:48 PM PDT

 PROFILE
Digitas is using its marketing skills in the digital arena. Formerly Bronner Slosberg Humphrey, the company designs and implements database marketing systems, e-commerce Web sites, and customer relations systems for top-drawer clients that include AT&T, Delta Air Lines, and the NBA. Its biggest clients, American Express and General Motors, account for nearly 40% of sales. In addition to technical know-how, Digitas offers strategic consulting, media planning, and creative advertising services. San Francisco investment group Hellman & Friedman owns 57% of Digitas; founder and chairman emeritus Michael Bronner owns 12%.

 COMPETITION
Modem Media, Inc. (MMPT)
Razorfish, Inc. (RAZF)
iXL Enterprises, Inc. (IIXL)

 DEALS
Deal: ICT Group, Digitas Enter Agreement
Date Announced: 04.12.01
Value of transaction (US $Mil): 0
Description: CRM software firm and IT consulting firm enter strategic alliance.

 TRACKERS
Jun. 12, 2001 - LAYOFF TRACKER
180 laid off
Description: Reducing workforce in response to uncertain economic conditions. CEO David Kenny explained, "In almost every case, clients whose revenue streams are tied to the stock market have, in recent weeks, made subsequent and substantial cuts in their marketing and technology investments." Cuts represent approximately 10% of its workforce.

More LAYOFF NEWS

 STOCK ANALYSIS
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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 288.20
1-Yr. Sales Growth: 54.1%
Employees: 1,900
Revenue per employee: $151,684.21

 KEY PEOPLE
• David W. Kenny
    CEO
• Jeffrey J. Cote
    CFO

 CONTACT INFO
The Prudential Tower,
Boston, MA 02199
US
Phone: 617-867-1000
Fax: 617-867-1111
Online: Web Site

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