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Home > Company Index > Consumer Non-Durables > Personal Care Products > New Dana Perfumes Corporation

New Dana Perfumes Corporation
 PROFILE
Understanding that smell is the sense most closely linked to memory, New Dana Perfumes is making a business of remarketing classic fragrances, primarily through mass marketers. The company markets about 50 brands worldwide including Heaven Sent, Tabu, Canoe, NaVy, Chantilly, Love's Baby Soft, English Leather, and Tinkerbell (which it is selling). New Dana was created when it purchased the fragrance brands portfolio of bankrupt Renaissance Cosmetics by Fragrance Express in 1999. The company also makes and markets artificial nails (Cosmair, Press & Go), cosmetics (Fetish, Tinkerbell), and other personal care products.

 COMPETITION
L'Oréal SA (LORLY)
The Procter & Gamble Company (PG)
Unilever (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: March
2000 Sales (mil.): 150.00
Employees: 250
Revenue per employee: $600,000.00

 KEY PEOPLE
• Isaac F. Cohen
    CEO
• Melania Serfass
    CFO

 CONTACT INFO
6353 W. Rogers Circle, Ste. 1A
Boca Raton, FL 33487
US
Phone: 561-999-9918
Fax: 561-999-8867

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