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Home > Company Index > Diversified Services > Advertising > Hakuhodo Incorporated
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Hakuhodo Incorporated |
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NEWS FROM THE STANDARD |
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International News Briefs
Aug 21 2000 12:00 AM PDT
PROFILE |
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Many of those esoteric Japanese commercials are no doubt the work of Hakuhodo, Japan's second-largest advertising agency (behind Dentsu). The company represents clients in broadcast and print media with services including marketing research, advertising production, media planning, public relations, and promotions. Founded by Hironao Seki in 1895 as an ad agency for educational magazines, Hakuhodo operates from 16 offices in Japan and 39 offices in 16 other countries. Major clients include Suzuki Motor Cycles, Hitachi, and Amazon.com. It also operates the Hakuhodo Institute of Life and Living, a research center that studies the living habits of contemporary Japanese citizens.
COMPETITION |
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Dentsu Inc. (dossier)
WPP Group plc (WPPGY)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: November
2000 Sales (mil.): 849.20
1-Yr. Sales Growth: 0.7%
Employees: 3,262
Revenue per employee: $260,331.09
KEY PEOPLE |
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Toshio Miyagawa
CEO
CONTACT INFO |
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Granpark Tower 4-1
Tokyo 108-8088, Japan
Phone: 81-3-5446-6161
Fax: 81-3-5446-6227
Online: Web Site
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