PROFILE |
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adidas-Salomon (formerly adidas) has shod the feet of such luminaries as Jesse Owens and Muhammad Ali. The heart of its product line is athletic shoes, including tennis, running, and basketball shoes designed to work with the foot's natural movement. After coming back from near bankruptcy by shifting production to Asia and beefing up its marketing budget, adidas-Salomon (the #2 maker of sporting goods worldwide, behind NIKE) has made sponsorship deals with sports stars such as Kobe Bryant and Peyton Manning, as well as the New York Yankees. Its purchase of French ski, golf, and bike gear maker Salomon steered the company into the equipment arena but has left it struggling to integrate its divisions.
COMPETITION |
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NIKE, Inc. (NKE)
Reebok International Ltd. (RBK)
Skis Rossignol S.A. (SR)
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STOCK ANALYSIS |
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FURTHER ANALYSIS
Advanced Charting
Deals
FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 5,494.10
1-Yr. Sales Growth: 1.9%
Employees: 13,157
Revenue per employee: $417,580.00
KEY PEOPLE |
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Herbert Hainer
CEO
Robin Stalker
CFO
CONTACT INFO |
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Adi-Dassler-Strasse 1-2
91074 Herzogenaurach, Germany
Phone: 49-9132-84-0
Fax: 49-9132-84-2241
Online: Web Site
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