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Home > Company Index > Consumer Products-Durables  > Housewares & Accessories > The First Years Inc.

The First Years Inc.
Nasdaq: KIDD
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 NEWS FROM THE WIRES
First Years sees second quarter results below expectations
Jul 17 2001 05:05 PM PDT

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 PROFILE
With a little help from Big Bird, Mickey, and Pooh, The First Years helps babies and toddlers through plenty of "firsts." The company sells some 250 products designed for recreational use and the care and safety of infants and toddlers, including bottles, crib toys, teething rings, toilet trainers, bibs, and medicine dispensers. Its products are sold under its own label and the "Winnie the Pooh", "Mickey Mouse", (both licensed from Disney Enterprises) and "Sesame Street" (Children's Television Network) names. Sold worldwide, Wal-Mart, Toys "R" Us, and Target account for almost 60% of the company's sales. The founding Sidman family, including CEO Ronald Sidman, owns about 16% of The First Years.

 COMPETITION
Dorel Industries Inc. (DIIBF)
Evenflo Company, Inc. (dossier)
Playtex Products, Inc. (PYX)

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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 133.50
1-Yr. Sales Growth: (2.3)%
Employees: 156
Revenue per employee: $855,769.23

 KEY PEOPLE
• Ronald J. Sidman
    CEO
• John R. Beals
    CFO

 CONTACT INFO
One Kiddie Dr.
Avon, MA 02322
US
Phone: 508-588-1220
Fax: 508-583-9067
Online: Web Site

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