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Home > Company Index > Leisure > Restaurants > Taco Bell Corp.

Taco Bell Corp.
 NEWS FROM THE STANDARD
Cultural Piggybacking
Jun 13 2001 04:02 PM PDT

Advertising: Packaging for Tough Times
Jun 11 2001 12:00 AM PDT

You Can't Zap These Ads
Mar 20 2001 05:59 AM PST

The Little Sock Puppet That Could
Jun 13 2000 03:54 PM PDT

Seeing Double
Mar 27 2000 12:00 AM PST

 PROFILE
"Yo quiero" no more, dog! The talking Chihuahua is gone, and although Taco Bell is the #1 Mexican fast-food chain in the US, the company has suffered from slow sales (due partly to accounts of genetically modified corn in its taco shells) and heavy debt. Taco Bell operates or franchises about 6,700 Taco Bell restaurants in the US, where it enjoys more than 70% of the Mexican fast food market. The company also operates about 250 Taco Bell restaurants abroad. Along with Pizza Hut and KFC, Taco Bell is one of the three divisions of TRICON Global Restaurants, the world's #2 fast-food company after McDonald's. All three were subsidiaries of PepsiCo until they were spun off as TRICON in 1997.

 COMPETITION
Burger King Corporation (dossier)
Del Taco, Inc. (dossier)
McDonald's Corporation (MCD)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 1,206.00
1-Yr. Sales Growth: (1.9)%

 KEY PEOPLE
• Emil Brolick
    CEO
• Max Craig
    CFO

 CONTACT INFO
17901 Von Karman
Irvine, CA 92614
US
Phone: 949-863-4500
Fax: 949-863-2246
Online: Web Site

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