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Home > Company Index > Consumer Non-Durables > Personal Care Products > Helen of Troy Limited

Helen of Troy Limited
Nasdaq: HELE
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 NEWS FROM THE WIRES
Helen of Troy raises full year estimates
Jul 12 2001 05:08 AM PDT

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 PROFILE
Need help battling your hair? You might call on those warriors who sailed after Helen of Troy. The firm sells licensed personal care products and accessories under the Vidal Sassoon and Revlon brand names, as well its own WIGO, Karina, and Helen of Troy brands. Hair care items include hair dryers, curling irons, brushes, rollers, and mirrors; other products include women's shavers and foot massagers (Dr. Scholl's, Carel, Hotspa). Helen of Troy products are made under contract by manufacturers in Asia and are marketed primarily to retailers such as warehouse clubs and grocery stores, and to salons in the US (its main market) and abroad. Wal-Mart accounts for about 25% of sales.

 COMPETITION
Applica Incorporated (APN)
Conair Corporation (dossier)
Remington Products Company, L.L.C. (dossier)

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 FINANCIAL OVERVIEW
Fiscal Year-End: February
2001 Sales (mil.): 361.40
1-Yr. Sales Growth: 20.7%
Employees: 558
Revenue per employee: $647,670.25

 KEY PEOPLE
• Gerald J. Rubin
    CEO
• Russell Gibson
    CFO

 CONTACT INFO
1 Helen of Troy Plaza
El Paso, TX 79912
US
Phone: 915-225-8000
Fax: 915-225-8004
Online: Web Site

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