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Home > Company Index > Consumer Non-Durables > Cleaning Products > USA Detergents, Inc.

USA Detergents, Inc.
 PROFILE
The company that made clothes nice'n soft with Nice'n FLUFFY is now nice'n sold. USA Detergents, which made discount-priced XTRA laundry detergent and Nice'n FLUFFY fabric softeners, was purchased by Church & Dwight in summer 2001. USA Detergents also made value-priced household cleaners, dish detergents, soap, air fresheners, and Speedway car and truck cleaners, though XTRA and Nice'n FLUFFY together accounted for about 85% of sales. Most of the company's products were sold to US supermarkets, but Wal-Mart accounted for about 10% of sales. USA Detergents combined its laundry business with Church & Dwight's (Arm & Hammer brand) in a joint venture called Armus LLC; later Church & Dwight bought the rest of the company.

 COMPETITION
Church & Dwight Co., Inc. (CHD)
The Procter & Gamble Company (PG)
Unilever (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 249.00
1-Yr. Sales Growth: 2.6%
Employees: 557
Revenue per employee: $447,037.70

 KEY PEOPLE
• Charles E. LaRosa
    CEO
• Richard D. Coslow
    CFO

 CONTACT INFO
1735 Jersey Ave.
North Brunswick, NJ 08902
US
Phone: 732-828-1800
Fax: 732-246-7733

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