NEWS FROM THE STANDARD |
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Letters
Jan 18 1999 12:00 AM PST
PROFILE |
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This Trek is muddy, smooth, and sometimes reclined. Trek is the parent company of Trek Bicycle, the #1 maker of pricey bikes sold through independent specialty bike shops. Its bikes include mountain, road, children's, recumbent, and BMX models. Trek developed the world's first bonded-aluminum bicycle and continues pushing for technological innovations. In addition to high-performance bicycles, the company sells accessories and related clothing. Trek Bicycle, established by Richard Burke in a warehouse in Wisconsin in 1976, sponsors racing teams and athletes, including 1999 and 2000 Tour de France winner Lance Armstrong. The Burke family controls the company.
COMPETITION |
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Cannondale Corporation (BIKE)
Schwinn/GT Corporation (dossier)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: September
1998 Sales (mil.): 550.00
1-Yr. Sales Growth: 2.4%
Employees: 2,000
Revenue per employee: $275,000.00
KEY PEOPLE |
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John Burke
CEO
Joe Siefkef
CFO
CONTACT INFO |
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801 W. Madison St.
Waterloo, WI 53594
US
Phone: 920-478-2191
Fax: 920-478-2774
Online: Web Site
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