The Industry Standard: Intelligence for the Information Economy

  September 5, 2001
  NEWS & ANALYSIS
   Headlines
   Money & Markets
   Tech & Telecom
   Media & Marketing
   Metrics & Stats
   Policy & Politics
  SEARCH
   
  advanced search
  SERVICES
   Company Index
   Newsletters
   Wireless
  PRINT EDITION
   Read the Magazine

Home > Company Index > Diversified Services > Advertising > Bcom3 Group, Inc.

Bcom3 Group, Inc.
 PROFILE
Three's not a crowd for advertising conglomerate Bcom3. Formerly BDM, the company was formed from the 2000 merger of The Leo Group and The MacManus Group. The combined unit, which brings such agencies as Leo Burnett, D'Arcy, and N.W Ayer under one roof, is now among the world's top ad firms. In addition to advertising, Bcom3 provides a variety of business services such as marketing, media buying, and public relations through units like Manning, Selvage & Lee and Starcom MediaVest. It operates through more than 520 companies in nearly 90 countries. Bcom3's clients include Kellogg's and Procter & Gamble. Top executives control almost 80% of the company; top Japanese ad conglomerate Dentsu has a 20% stake.

 COMPETITION
The Interpublic Group of Companies, Inc. (IPG)
Omnicom Group Inc. (OMC)
WPP Group plc (WPPGY)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 1,933.00
Employees: 17,500
Revenue per employee: $110,457.14

 KEY PEOPLE
• Roger A. Haupt
    CEO

 CONTACT INFO
35 W. Wacker Dr.
Chicago, IL 60601
US
Phone: 312-220-1000
Fax: 312-220-3299
Online: Web Site

Company Data   News, quotes & more       

Hoovers Online   Hoover's Company Capsule
Copyright © 2001, Hoover's Inc. Austin, Texas.
For changes and updates, contact Hoover's directly.


ADVERTISEMENT
FEATURED LINKS
Home |  Customer Service |  About Us
Australia |  Brazil |  China |  Korea |  Norway |  Poland |  Sweden |  Taiwan

Copyright ©2001 Standard Media International. Privacy Policy
Stock data provided by Stockpoint and its data suppliers. Copyright © 1995-2001