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  September 5, 2001
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Home > Company Index > Consumer Products-Non-Durables  > Apparel Clothing > HCI Direct, Inc.

HCI Direct, Inc.
 PROFILE
HCI Direct (formerly Hosiery Corporation of America) shapes and colors millions of pairs of legs every year. The company sells women's hosiery under the Silkies brand name in 10 sheer styles, 10 colors, and six sizes, as well as two opaque styles in six colors; it also sells knee-highs, socks, and tights for girls. The company manufactures about 80% of its products and contracts for the rest. HCI Direct sells its hosiery primarily by direct mail (typically offering a free pair as an enticement); it also sells through its Web site. The company, founded in 1974, has operations in Canada, France, Germany, Japan, the UK, and the US. A fund managed by Kelso & Company owns about 70% of the HCI Direct.

 COMPETITION
Sara Lee Corporation (SLE)
Wolford AG (WLFDY)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 230.60
1-Yr. Sales Growth: (11.3)%
Employees: 858
Revenue per employee: $268,764.57

 KEY PEOPLE
• Philip G. Whalen
    CEO
• Michael D. Rowley
    CFO

 CONTACT INFO
3369 Progress Dr.
Bensalem, PA 19020
US
Phone: 215-244-1777
Fax: 215-244-0328
Online: Web Site

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