PROFILE |
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Fabbrica d'Armi Pietro Beretta, the world's oldest gunsmith, has seen nearly 475 years of war and peace. Founded in 1526, the Italian Beretta family has made arms for 13 generations. Products include rifles, shotguns, pistols, and knives. The firm makes guns for the militaries of Italy, the US, and France, and also for police. Sporting arms, however, are sold worldwide and make up about 75% of production. Its shotguns dominate competitive shooting, winning more Olympic medals than any other. Beretta also sells apparel online and in three Beretta Gallery clothing stores in New York City, Dallas, and Buenos Aires. The company's US affiliate has purchased Uberti Aldo & Co., maker of Western and other replica guns.
COMPETITION |
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Colt's Manufacturing Company, Inc. (dossier)
Sturm, Ruger & Company, Inc. (RGR)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
1999 Sales (mil.): 233.10
1-Yr. Sales Growth: 29.5%
Employees: 1,883
Revenue per employee: $123,791.82
KEY PEOPLE |
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Ugo Gussalli Beretta
CEO
CONTACT INFO |
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Via. Pietro Beretta, 18
25063 Gardone Val Trompia Brescia, Italy
Phone: 39-030-83411
Fax: 39-030-8341421
Online: Web Site
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