PROFILE |
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With the Polk Company, both buyers and sellers can be more aware. The oldest and one of the largest consumer marketing firms in the US, Polk specializes in statistical and demographic information focused on the auto industry, including sales rankings, vehicle use, and demographic surveys of auto buyers. Its Carfax unit allows consumers to tap into vehicle history information. Its Geographic Data Technology develops map databases used for emergency response operations, routing, and other applications. Polk sold its Consumer Information Solutions (CIS) in 2000 to focus on its automotive business. The family-owned company was founded in 1870.
COMPETITION |
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CCC Information Services Group Inc. (CCCG)
Experian Information Solutions Inc. (dossier)
J.D. Power and Associates (dossier)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: March
2000 Sales (mil.): 250.00
1-Yr. Sales Growth: (39.8)%
Employees: 1,400
Revenue per employee: $178,571.43
KEY PEOPLE |
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Stephen R. Polk
CEO
Phillip Giroux
CFO
CONTACT INFO |
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26955 Northwestern Hwy.
Southfield, MI 48034
US
Phone: 248-728-7000
Fax: 248-728-6833
Online: Web Site
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