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Home > Company Index > Specialty Retail > Sporting Goods Retailing > The Sportsman's Guide, Inc.

The Sportsman's Guide, Inc.
Nasdaq (SC): SGDE
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 PROFILE
If you're hunting for a bargain as well as a deer, The Sportsman's Guide might help you track down both. A mail-order catalog and online retailer of discount merchandise for the outdoorsman, the company was founded in 1970 by former chairman Leonard Paletz and chairman Gary Olen, who still writes ad copy. The Sportsman's Guide now mails about 60 million catalogs a year, which offer footwear, clothing, hunting and shooting accessories, camping equipment, military surplus, and other outdoor items. The company publishes almost 30 specialty catalogs, created to offer customers of its regular catalog a greater variety of the kinds of things they typcially order.

 COMPETITION
Bass Pro Shops, Inc. (dossier)
Cabela's Inc. (dossier)
Wal-Mart Stores, Inc. (WMT)

 DEALS
Deal: E Com Ventures Takes Stake in The Sportsman's Guide
Date Announced: 04.10.00
Value of transaction (US $Mil): 0
Description: Internet incubator takes 5 percent stake in hunting-apparel site.

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FURTHER ANALYSIS
• Advanced Charting
• Deals

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 154.90
1-Yr. Sales Growth: (4.7)%
Employees: 653
Revenue per employee: $237,212.86

 KEY PEOPLE
• Gregory R. Binkley
    CEO
• Charles B. Lingen
    CFO

 CONTACT INFO
411 Farwell Ave.
South St. Paul, MN 55075
US
Phone: 651-451-3030
Fax: 651-450-6130
Online: Web Site

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