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Home > Company Index > Retail > Drug, Health & Beauty Product Retailing > VitaGO AG

VitaGO AG
 PROFILE
VitaGO is Vita-gone. It hoped to help Europeans get better, fast, but in the end, it couldn't even help itself. The etailer offered more than 10,000 beauty, personal care, and health care items through Web sites serving Germany, France, Italy, and the UK. VitaGO's Web sites, the first of which was launched in Germany in late 1999, included e-mags featuring advice on fitness, childrearing, and other topics. VitaGO's investors included Earlybird Venture Capital, Highland Capital Partners, and Advent Venture Partners. French retailer Casino Guichard-Perrachon owned 10% of VitaGO. Four Harvard Business School grads founded it in 1999. Class ended in June 2001 when the domain name and rights were put up for sale.

 COMPETITION
The Boots Company PLC (BTXSY)
Anton Schlecker (dossier)
Wal-Mart Stores, Inc. (WMT)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
Employees: 190

 KEY PEOPLE
• Oliver Spreitzer
    CEO
• Youssef Ghazal
    CFO

 CONTACT INFO
Ottostr. 5
D-80333 Munich, Germany
Phone: 49-892-919-80-21
Fax: 49-892-919-80-66
Online: Web Site

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