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Home > Company Index > Retail > Grocery Retailing > Gerland's Food Fair Inc.

Gerland's Food Fair Inc.
 PROFILE
They may not have a Ferris wheel, but Gerland's Food Fair still wants you to visit. The regional supermarket chain, founded in 1961 by A. J. Gerland, has 16 stores in Houston and surrounding areas. Gerland's Food Fair features its own Parade private-label products, including milk and cottage cheese; its stores also offer carryout food such as Krispy Kreme doughnuts and Antone's Famous Po'Boys (through in-store sandwich shops). In addition, many Gerland's Food Fair markets feature a Gerland's Floral Shoppe; some offer delivery. The firm has increased sales with its database marketing program, which monitors customers' purchases.

 COMPETITION
Albertson's, Inc. (ABS)
The Kroger Co. (KR)
Randall's Food Markets, Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: July
1998 Sales (mil.): 170.00
Employees: 1,700
Revenue per employee: $100,000.00

 KEY PEOPLE
• Kevin Doris
    CEO
• Jeff Reeder
    CFO

 CONTACT INFO
3131 Pawnee
Houston, TX 77054
US
Phone: 713-746-3600
Fax: 713-746-3621
Online: Web Site

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