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Home > Company Index > Diversified Services > Market & Business Research Services > Market Facts, Inc.

Market Facts, Inc.
 NEWS FROM THE STANDARD
Cupid Shoots His Arrow at the Web
Feb 13 2001 12:26 PM PST

Market Researchers Embrace the Web
Jan 26 1999 12:00 AM PST

 PROFILE
These facts tell a story of consumerism. Market Facts is one of the top US market research firms, offering a number of data collection and analysis services. Its Consumer Mail Panel offers clients demographic profiles of more than 600,000 US and Canadian households, while its TeleNation service conducts phone surveys three times a week. In addition, the company offers brand analysis, direct response mail, and test marketing services. Market Facts has more than a dozen offices in the US and Canada, as well as affiliate operations in China and India. The company was founded by marketing pioneer William O'Dell in 1946 and was bought by UK-based Aegis Group in 1999.

 COMPETITION
ACNielsen Corporation (dossier)
Information Resources, Inc. (IRIC)
NFO WorldGroup, Inc. (dossier)

 DEALS
Deal: Market Facts Takes Stake In Harris Black
Date Announced: 04.26.99
Value of transaction (US $Mil): 4.1
Description: International market-research company takes stake in smaller market researcher.

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1999 Sales (mil.): 160.00
1-Yr. Sales Growth: 17.2%
Employees: 997
Revenue per employee: $160,481.44

 KEY PEOPLE
• Thomas H. Payne
    CEO
• Timothy J. Sullivan
    CFO

 CONTACT INFO
3040 W. Salt Creek Ln.
Arlington Heights, IL 60005
US
Phone: 847-590-7000
Fax: 847-590-7010
Online: Web Site

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