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  September 5, 2001
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Home > Company Index > Consumer Products-Non-Durables  > Apparel Clothing > LogoAthletic, Inc.

LogoAthletic, Inc.
 PROFILE
In the endorsement field, LogoAthletic's team includes Dallas Cowboy Troy Aikman and other gridiron stars. The company makes NFL-, MLB-, NBA-, NCAA- and NHL-licensed sports apparel (pants, jackets, shirts, shorts, and caps). Its PUMA-brand clothing is sold through department stores and sporting goods stores while its LogoAthletic apparel is carried by mass merchandisers. CEO Tom Shine co-founded LogoAthletic in 1971 and led a buyout of the company from sportswear firm Tultex in 1998. A group of investors, including German sporting goods maker PUMA, owns a majority of LogoAthletic. LogoAthletic filed for Chapter 11 bankruptcy protection in November 2000. In 2001 Reebok bought its operating assets.

 COMPETITION
NIKE, Inc. (NKE)
Sara Lee Corporation (SLE)
adidas-Salomon AG (ADDDY)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1997 Sales (mil.): 205.00
Employees: 950
Revenue per employee: $215,789.47

 KEY PEOPLE
• David Baxter
    CEO
• Janie Lewis
    CFO

 CONTACT INFO
8677 LogoAthletic Ct.
Indianapolis, IN 46219
US
Phone: 317-895-7000
Fax: 317-895-7254
Online: Web Site

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