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Home > Company Index > Media > Publishing - Other > Hallmark Cards, Inc.

Hallmark Cards, Inc.
 PROFILE
As the #1 maker of meaningful missives, Hallmark Cards is the Goliath of greeting cards. The company's cards are sold under brand names such as Hallmark, Shoebox, and Ambassador and can be found in more than 47,000 US retail stores (about 7,500 of these stores bear the Hallmark name; the company owns less than 5% of these stores, and the rest are franchised). Hallmark also owns Binney & Smith (maker of Crayola brand crayons) and portrait studio chain The Picture People. It offers electronic greeting cards through its Web site, Hallmark.com, and produces television movies through its Hallmark Entertainment unit. Members of the founding Hall family own two-thirds of Hallmark; company employees own the remainder.

 COMPETITION
American Greetings Corporation (AM)
CSS Industries, Inc. (CSS)
Viacom Inc. (VIA)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1999 Sales (mil.): 4,200.00
1-Yr. Sales Growth: 7.7%
Employees: 21,000
Revenue per employee: $200,000.00

 KEY PEOPLE
• Irvine O. Hockaday
    CEO
• Robert J. Druten
    CFO

 CONTACT INFO
2501 McGee St.
Kansas City, MO 64108
US
Phone: 816-274-5111
Fax: 816-274-5061
Online: Web Site

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