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Home > Company Index > Diversified Services > Marketing & Public Relations Services > Equity Marketing, Inc.

Equity Marketing, Inc.
Nasdaq: EMAK
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 PROFILE
Equity Marketing has a few notions about promotions. The company promotes popular characters from studios such as Warner Bros. and Universal through a variety of items (figurines, plush toys) that it designs and makes for clients, including Burger King (80% of revenue) and Exxon Mobil. Its Equity Consumer Products makes toys sold by retailers such as Toys "R" Us and Target. Following a child's suffocation death, in 1999 Burger King recalled the Pokemon ball toys that Equity designed for its restaurants. Class action lawsuits have been filed against Burger King and Equity. Crown EMAK Partners owns about 30%. Chairman and CEO Donald Kurz owns 26% of the company.

 COMPETITION
HA-LO Industries, Inc. (HMK)
Omnicom Group Inc. (OMC)
Simon Worldwide, Inc. (SWWI)

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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 232.30
1-Yr. Sales Growth: 2.3%
Employees: 172
Revenue per employee: $1,350,581.40

 KEY PEOPLE
• Donald A. Kurz
    CEO
• Larry Madden
    CFO

 CONTACT INFO
6330 San Vicente Blvd.
Los Angeles, CA 90048
US
Phone: 323-932-4300
Fax: 323-932-4400
Online: Web Site

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