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  September 5, 2001
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Home > Company Index > Diversified Services > Personal Services > eDiets.com, Inc.

eDiets.com, Inc.
OTC: EDET
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 PROFILE
eDiets.com is banking on a losing proposition. The company's Web site allows fat-fighting customers in over 30 countries to enter personal information and receive a customized, software-generated program to help them lose weight. eDiets.com also offers support message boards, a biweekly electronic newsletter, nutrition advice from a panel of experts, book and tapes, CDs, vitamins and supplements, healthy cooking products, and other related items. Sales come mainly from memberships (more than 90% of members are women). Partnerships with AOL Time Warner and iVillage help generate Web traffic. Chairman David Humble owns more than 60% of eDiets.com, which has agreed to merge with rival online diet center DietSmart.

 COMPETITION
Jenny Craig, Inc. (JC)
Nutri/System, Inc. (THIN)

 DEALS
Deal: EDiets and DietSmart to Merge
Date Announced: 07.10.01
Value of transaction (US $Mil): Not Disclosed
Description: Online diet centers plan to merge in a cash and stock transaction.

 STOCK ANALYSIS
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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 11.40
1-Yr. Sales Growth: 379.4%
Employees: 46
Revenue per employee: $247,826.09

 KEY PEOPLE
• David R. Humble
    CEO
• Robert T. Hamilton
    CFO

 CONTACT INFO
3467 W. Hillsboro Blvd.
Deerfield Beach, FL 33442
US
Phone: 954-360-9022
Fax: 954-360-9095
Online: Web Site

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