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Home > Company Index > Food, Beverage & Tobacco > Grains, Breads & Cereals > Keebler Foods Company
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Keebler Foods Company |
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PROFILE |
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Keebler Foods is proof that even a hollow tree infested with elves grows better with a little Sunshine. A subsidiary of cereal giant Kellogg, the company is the #2 cookie and cracker maker in the US (behind Kraft's Nabisco). Its popular Keebler products include Fudge Shoppe and Sandies cookies; its Sunshine brands include Cheez-It and Hi Ho crackers. Keebler also makes Famous Amos cookies, imports Carr's crackers, and is the #1 US supplier of Girl Scout cookies. In addition, Keebler makes private-label cookies for supermarkets and food service customers and bakes piecrusts and other products (including Kellogg's Pop-Tarts). Expanding its business beyond the breakfast table, Kellogg bought Keebler in 2001.
COMPETITION |
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Campbell Soup Company (CPB)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 2,757.00
1-Yr. Sales Growth: 3.3%
Employees: 12,500
Revenue per employee: $220,560.00
KEY PEOPLE |
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David B. Vermylen
CEO
E. Nichol McCully
CFO
CONTACT INFO |
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677 Larch Ave.
Elmhurst, IL 60126
US
Phone: 630-833-2900
Fax: 630-530-8773
Online: Web Site
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