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Home > Company Index > Diversified Services > Advertising > N. W. Ayer & Partners

N. W. Ayer & Partners
 PROFILE
Want to know how long forever is? Ask N. W. Ayer & Partners. The ad firm that coined the DeBeers tag line "A diamond is forever" was founded in 1869 as N. W. Ayer & Son by Francis Wayland Ayer (he named the firm after his father, Nathan Wheeler Ayer) and is one of the oldest ad agencies in the US. It is responsible for a portfolio of classic campaigns, including "I'd walk a mile for a Camel" (Camel cigarettes, 1921) and "Reach out and touch someone" (AT&T, 1979). The firm now does business under the shortened moniker Ayer. General Motors, a client since 1972, pulled its prestigious account from the firm in 2000. Ayer was acquired by ad giant The MacManus Group in 1996 and is now part of Bcom3.

 COMPETITION
Deutsch, Inc. (dossier)
Publicis & Hal Riney (dossier)
TBWA Worldwide (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 25.00
1-Yr. Sales Growth: (33.3)%
Employees: 100
Revenue per employee: $250,000.00

 KEY PEOPLE
• Mary Beth Casey
    CEO
• Ann Garraud
    CFO

 CONTACT INFO
825 Eighth Ave.
New York, NY 10019
US
Phone: 212-474-5000
Fax: 212-474-5400
Online: Web Site

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For changes and updates, contact Hoover's directly.


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