PROFILE |
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Sizing up and measuring matters for Diameter. The research division of DoubleClick, Diameter offers consumer information (demographics and traffic behavior of current users) through its netScore product. It also offers strategic planning for advertising and marketing campaigns through @plan Advertising (for advertisers, agencies, and publishers) and @plan E-commerce (for retailers and consumer brand marketers). Diameter also tests the effectiveness of advertising campaigns (return on investment, brand awareness) and runs pre-campaign tests (media format, frequency of placement, and communication effectiveness). Diameter was launched in 2001 following DoubleClick's purchase of @plan.inc.
COMPETITION |
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Engage, Inc. (ENGA)
Jupiter Media Metrix Inc. (JMXI)
Nielsen Media Research, Inc. (dossier)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
1999 Sales (mil.): 7.40
1-Yr. Sales Growth: 138.7%
Employees: 34
Revenue per employee: $217,647.06
KEY PEOPLE |
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Greg Ellis
CEO
CONTACT INFO |
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450 W. 33rd St.
New York, NY 10001
US
Phone: 212-287-5700
Fax: 212-287-5755
Online: Web Site
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