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Home > Company Index > Consumer Products-Durables > Sporting Goods > Rollerblade, Inc.
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Rollerblade, Inc. |
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PROFILE |
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As the company that invented the product, developed the market, and fostered an entire lifestyle, Rollerblade caters to in-line skate enthusiasts of all stripes. Rollerblade makes in-line skates specifically designed for fitness, women, kids, hockey, and the so-called aggressive market of skating daredevils. The company also sells protective gear and accessories. It has developed a new technology for skate braking and an all-terrain skate with inflatable wheels, spawning the sport of downhill skating. Founded by the hockey-playing inventor of the in-line skate, Scott Olson, Rollerblade was bought by investors in 1984, who subsequently sold it to its current owner, Italian apparel firm Benetton Group.
COMPETITION |
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First Team Sports, Inc. (FTSP)
NIKE, Inc. (NKE)
Variflex, Inc. (VFLX)
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KEY PEOPLE |
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Bill Foy
CEO
CONTACT INFO |
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One Sportsystem Plaza
Bordentown, NJ 08505
US
Phone: 609-291-5800
Fax: 609-291-5795
Online: Web Site
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