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  September 5, 2001
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Home > Company Index > Automotive & Transport Equipment > Motorcycles & Other Small Engine Vehicles > Piaggio SpA

Piaggio SpA
 PROFILE
The world listened when Piaggio SpA said, "Scoot!" As Europe's #1 maker of scooters, the company has kept its signature Vespa model, one of the world's most popular scooters, on the road for more than half a century. The Vespa became a star after whizzing Gregory Peck and Audrey Hepburn through Rome in the 1953 film "Roman Holiday". Piaggio also makes racing scooters, mopeds, light vans and trucks, personal two- and four-wheel recreational vehicles, and related accessories. Family-run almost continuously since its 1884 founding, Piaggio has been acquired by a unit of Germany's Deutsche Bank (80%), US-based investment group Texas Pacific Group (10%), and Fiat's controlling Agnelli family (10%).

 COMPETITION
Bayerische Motoren Werke AG (BMW)
Honda Motor Co., Ltd. (HMC)
Yamaha Motor Co., Ltd. (dossier)

 FINANCIAL OVERVIEW
1999 Sales (mil.): 960.00
1-Yr. Sales Growth: (7.9)%

 KEY PEOPLE
• Stefano Rosselli Del Turco
    CEO

 CONTACT INFO
23, Viale Rinaldo Piaggio
56025 Pontedera Pisa, Italy
Phone: 39-587-27-21-11
Fax: 39-587-27-22-74
Online: Web Site

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