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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > Applause LLC

Applause LLC
 PROFILE
Applause LLC has warm fuzzies for sale. The company (formerly Applause Enterprises) designs and markets stuffed toy versions of "Sesame Street", Disney, and other licensed characters, as well as Dakin infant toys and stuffed animals. Its products, made by manufacturers in China, are sold to department and specialty stores in the US. Applause also provides restaurants and other enterprises with promotional products. Applause was formed by the 1995 merger of plush toy maker Dakin and a company founded by Wallace Berrie (brother of rival novelty maker Russ Berrie). An investment group led by former chairman and CEO Robert Solomon brought Applause out of foreclosure in March 2001; Solomon assumed his former title.

 COMPETITION
The Boyds Collection, Ltd. (FOB)
Russ Berrie and Company, Inc. (RUS)
Ty Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: June
2000 Sales (mil.): 150.00
1-Yr. Sales Growth: (25.0)%
Employees: 500
Revenue per employee: $300,000.00

 KEY PEOPLE
• Robert Solomon
    CEO

 CONTACT INFO
6101 Variel Ave.
Woodland Hills, CA 91365
US
Phone: 818-992-6000
Fax: 818-595-2730
Online: Web Site

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