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  September 5, 2001
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Home > Company Index > Consumer Products-Non-Durables  > Apparel Footwear & Accessories > adidas-Salomon AG

adidas-Salomon AG
OTC: ADDDY
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 PROFILE
adidas-Salomon (formerly adidas) has shod the feet of such luminaries as Jesse Owens and Muhammad Ali. The heart of its product line is athletic shoes, including tennis, running, and basketball shoes designed to work with the foot's natural movement. After coming back from near bankruptcy by shifting production to Asia and beefing up its marketing budget, adidas-Salomon (the #2 maker of sporting goods worldwide, behind NIKE) has made sponsorship deals with sports stars such as Kobe Bryant and Peyton Manning, as well as the New York Yankees. Its purchase of French ski, golf, and bike gear maker Salomon steered the company into the equipment arena but has left it struggling to integrate its divisions.

 COMPETITION
NIKE, Inc. (NKE)
Reebok International Ltd. (RBK)
Skis Rossignol S.A. (SR)

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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 5,494.10
1-Yr. Sales Growth: 1.9%
Employees: 13,157
Revenue per employee: $417,580.00

 KEY PEOPLE
• Herbert Hainer
    CEO
• Robin Stalker
    CFO

 CONTACT INFO
Adi-Dassler-Strasse 1-2
91074 Herzogenaurach, Germany
Phone: 49-9132-84-0
Fax: 49-9132-84-2241
Online: Web Site

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