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Home > Company Index > Consumer Non-Durables > Personal Care Products > Beiersdorf AG

Beiersdorf AG
 PROFILE
Beiersdorf is a master of the soft sell. The company's brand-building strategy has made its NIVEA skin care products one of the best known brands in the world (#1 in Europe) and led to product extensions such as color cosmetics and shaving products. Its other body care brands include Labello, 8 x 4, atrix, GAMMON, JUVENA, la prairie, and BASIS pH. Beiersdorf's medical division sells bandages, surgical gloves, disinfectants, and dermatological skin care products (Hansaplast, FUTURO, JOBST, Eucerin, CURAD). Under the tesa name, the company offers tapes and adhesives used in homes, offices, and industrial settings. German insurer Allianz owns 38% of Beiersdorf; coffee and cigarette firm Tchibo Holding owns 27%.

 COMPETITION
Minnesota Mining and Manufacturing Company (MMM)
Johnson & Johnson (JNJ)
L'Oréal SA (LORLY)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 3,875.60
1-Yr. Sales Growth: 5.8%
Employees: 16,590
Revenue per employee: $233,610.61

 KEY PEOPLE
• Rolf Kunisch
    CEO
• Rolf-Dieter Schwalb
    CFO

 CONTACT INFO
Unnastraße 48
D-20245 Hamburg, Germany
Phone: 49-40-4909-0
Fax: 49-40-4909-3434
Online: Web Site

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