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Home > Company Index > Food, Beverage & Tobacco > Beverages - Soft Drinks > Vitality Beverages, Inc.

Vitality Beverages, Inc.
 PROFILE
Aren't you glad you bought that cheaper, private-label can of orange juice? Vitality Beverages might be. The #1 US seller of private-label juices to grocery store chains, Vitality also packages and sells fruit juice to institutional users and markets juice under the Ocean Spray label. Vitality was formed when Caxton-Iseman Capital and Engles, Urso, Follmer Capital bought the juice operations of Lykes Bros. in 1999. The company then began a spate of acquistions that included Canada's Pride Beverages, McCain Foods, and distributor Peerless Foods, among others. Vitality Beverages is exiting the juice processing business and shedding noncore operations, including trucking firm Pasco Transport.

 COMPETITION
The Minute Maid Company (dossier)
SYSCO Corporation (SYY)
Tropicana Products, Inc. (dossier)

 FINANCIAL OVERVIEW
2000 Sales (mil.): 700.00
1-Yr. Sales Growth: 0.0%
Employees: 1,800
Revenue per employee: $388,888.89

 KEY PEOPLE
• Robert A. Peiser
    CEO
• Gary Viljoen
    CFO

 CONTACT INFO
400 North Tampa St., 17th Fl.
Tampa, FL 33602
US
Phone: 813-301-4600
Fax: 813-301-4670

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