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  September 5, 2001
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Home > Company Index > Retail > Clothing, Shoe & Accessory Retailing > Frederick's of Hollywood, Inc.

Frederick's of Hollywood, Inc.
 PROFILE
Even in a town not known for modesty, Frederick's of Hollywood is an eye-opener. The company, which has more than 200 women's intimate apparel retail stores in about 40 states, sells lingerie, bras, foundations, dresses, sportswear, swimwear, wigs, edible underwear, hosiery, and even a line of menswear. Frederick's pioneered the push-up bra and other dainties designed from a man's point of view, but it is now trying to increase its appeal to women. The company operates a mail-order catalog business in the US and Canada and an online shopping site that includes a flower delivery service. Heavy debt has forced Frederick's to file for Chapter 11 bankruptcy protection. Investment firm Wilshire Partners owns the firm.

 COMPETITION
Intimate Brands, Inc. (IBI)
Sara Lee Corporation (SLE)
The Warnaco Group, Inc. (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: August
2000 Sales (mil.): 140.00
Employees: 1,600
Revenue per employee: $87,500.00

 KEY PEOPLE
• Linda LoRe
    CEO
• Craig Boucher
    CFO

 CONTACT INFO
6608 Hollywood Blvd.
Hollywood, CA 90028
US
Phone: 323-466-5151
Fax: 323-962-9935
Online: Web Site

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