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  September 5, 2001
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Home > Company Index > Specialty Retail > Jewelry Retailing > Premier Concepts, Inc.

Premier Concepts, Inc.
Nasdaq (SC): FAUX
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 PROFILE
Faux is not a faux pas at Premier Concepts. The company sells faux jewelry through more than 30 retail stores and a Web site. Premier Concepts offers high-end reproductions of jewelry, from classic synthetic pearls and stones to designer Tiffany and Cartier imitations. The company sells about 2,500 items, 40% of which are 14-karat gold jewelry pieces with cubic zirconia or other synthetic stones. Most of the jewelry is priced from $30-$100. The firm's stores (located in shopping malls and tourist areas in 10 states and Washington, D.C.) operate under the Elegant Pretenders, Impostors, and Joli Joli banners. Internet portal AmazeScape.com was to merge with Premier Concepts, but the deal fell through in late 2000.

 COMPETITION
Elegant Illusions, Inc. (EILL)
Finlay Enterprises, Inc. (FNLY)
Friedman's Inc. (FRDM)

 DEALS
Deal: Premier Concepts Nabs Amazescape
Date Announced: 02.07.00
Value of transaction (US $Mil): 0
Description: Premier Concepts aquires multi-lingual Web community site.

 STOCK ANALYSIS
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FURTHER ANALYSIS
• Advanced Charting
• Deals

 FINANCIAL OVERVIEW
Fiscal Year-End: January
2001 Sales (mil.): 11.10
1-Yr. Sales Growth: (10.5)%
Employees: 210
Revenue per employee: $52,857.14

 KEY PEOPLE
• Sissel B. Eckenhausen
    CEO
• Todd Huss
    CFO

 CONTACT INFO
3033 S. Parker Rd., Ste. 120
Aurora, CO 80014
US
Phone: 303-338-1800
Fax: 303-338-5780
Online: Web Site

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