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Home > Company Index > Media > Television Production, Programming & Distribution > Guthy-Renker Corp.

Guthy-Renker Corp.
 PROFILE
What do Vanna White, Victoria Principal, and Fran Tarkenton have in common? Each has starred in an infomercial produced by Guthy-Renker, one of the largest infomercial producers in the US. The company's pitchpeople hawk products, including fitness equipment, cosmetics, and motivational tapes. Guthy-Renker has expanded into other areas of electronic retailing such as its Choice Mall Internet shopping mall. The company also pursues marketing opportunities through direct mail, retail, and telemarketing. The company was founded in 1988 by Bill Guthy and Greg Renker, after being spun off from Guthy's Cassette Productions Unlimited (CPU).

 COMPETITION
Access Television Network, Inc. (dossier)
Shop At Home, Inc. (SATH)
ValueVision International, Inc. (VVTV)

 DEALS
Deal: Looksmart Allies With Guthy-Renker
Date Announced: 05.20.99
Value of transaction (US $Mil): 0
Description: Web directory acquires parts of Guthy-Renker's e-commerce arm; direct-marketing and e-commerce firm takes stake in Looksmart.

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1999 Sales (mil.): 350.00
1-Yr. Sales Growth: 0.0%
Employees: 200
Revenue per employee: $1,750,000.00

 KEY PEOPLE
• William Guthy
    CEO
• Kevin Knee
    CFO

 CONTACT INFO
41-550 Eclectic St., Ste. 200
Palm Desert, CA 92260
US
Phone: 760-773-9022
Fax: 760-773-9016
Online: Web Site

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