PROFILE |
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Its name may come from Parisian slang ("bon chic, bon genre," meaning "good style, good attitude"), but fashion firm BCBG Max Azria is rooted in America. French designer Max Azria started BCBG in Los Angeles with tactics "unheard of" among European designers, such as charging fewer than four figures for his designs. He made his name with the novel baby-doll dress, which flew off the racks, and now sells his BCBG women's collection in more than 80 company-owned stores in North America, Europe, China, and Japan, and through in-store shops in major department stores. BCBG also boasts men's and plus-size lines and accessories. Additional lines include To The Max, Parallel, and Herve Leger. Azria owns the company.
COMPETITION |
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Donna Karan International Inc. (DK)
Jones Apparel Group, Inc. (JNY)
I Pellettieri d'Italia S.p.A. (dossier)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
1999 Sales (mil.): 250.00
1-Yr. Sales Growth: 25.0%
Employees: 2,000
Revenue per employee: $125,000.00
KEY PEOPLE |
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Max Azria
CEO
Michael Cohen
CFO
CONTACT INFO |
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2761 Fruitland Ave.
Vernon, CA 90058
US
Phone: 323-589-2224
Fax: 323-277-5461
Online: Web Site
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