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Home > Company Index > Diversified Services > Advertising > SFM/Media Planning

SFM/Media Planning
 PROFILE
SFM/Media Planning makes its money in 30-second deals. Formerly SFM Media, the company is one of the top media buying and planning firms in the US, buying advertising time on network and cable television for clients such as Office Depot, Outback Steakhouse, and cleaning products maker Reckitt Benckiser (Lysol, Mop & Glo). The firm handles more than $1.4 billion in billings. Partners Walter Staab, Robert Frank, and Stan Moger founded SFM in 1969. Staab and Moger left after Paris-based Havas Advertising bought SFM in 1998; Frank became chairman and president. The next year the company became part of Havas Advertising's 45%-owned Media Planning Group.

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1998 Sales (mil.): 1,450.00
1-Yr. Sales Growth: 45.0%
Employees: 150
Revenue per employee: $9,666,666.67

 KEY PEOPLE
• Robert Frank
    CEO
• Gary McCorry
    CFO

 CONTACT INFO
1180 Avenue of the Americas
New York, NY 10036
US
Phone: 212-790-4800
Fax: 212-790-4897

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