PROFILE |
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Instead of shelling out for hype and celebrity sponsorships, Brooks Sports is taking a more soleful approach to building its name. The company makes running, cross-training, and walking footwear and apparel for men and women; its products are sold by sporting goods retailers and athletic footwear stores in over 80 countries. After breathlessly trying to keep advertising pace with big boys such as NIKE, Brooks narrowed its scope by marketing primarily in runners' magazines and sponsoring low-profile but respected members of the running community. Venture capital firm J.H. Whitney & Co. controls the company, which was founded in 1914.
COMPETITION |
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NIKE, Inc. (NKE)
Reebok International Ltd. (RBK)
adidas-Salomon AG (ADDDY)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 70.00
1-Yr. Sales Growth: 0.0%
Employees: 80
Revenue per employee: $875,000.00
KEY PEOPLE |
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James M. Weber
CEO
David Bohan
CFO
CONTACT INFO |
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19820 North Creek Pkwy., Ste. 200
Bothell, WA 98011
US
Phone: 425-488-3131
Fax: 425-489-1975
Online: Web Site
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