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Home > Company Index > Diversified Services > Marketing & Public Relations Services > Bates Healthworld, Inc.

Bates Healthworld, Inc.
 PROFILE
Bates Healthworld (formerly Healthworld Corp.) is a corporate planet where pharmaceutical companies get marketing services for their drugs. The company provides contract sales services to health-care companies. Bates Healthworld also provides communication services such as advertising, consulting, public relations, medical education, and marketing research to pharmaceutical companies worldwide. It focuses on direct-to-consumer advertising that attempts to persuade patients to ask physicians for specific drugs. Bates Healthworld is a subsidiary of UK-based ad agency Cordiant Communications. Its new moniker resulted in 2000 after Cordiant merged its Bates Worldwide ad agency with Healthworld's operations.

 COMPETITION
Boron, LePore & Associates, Inc. (BLPG)
Nelson Communications Inc. (dossier)
Quintiles Transnational Corp. (QTRN)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1998 Sales (mil.): 63.70
1-Yr. Sales Growth: 80.5%
Employees: 1,126
Revenue per employee: $56,571.94

 KEY PEOPLE
• Steven Girgenti
    CEO
• Stuart Diamond
    CFO

 CONTACT INFO
100 Avenue of the Americas
New York, NY 10013
US
Phone: 212-625-4000
Fax: 212-966-5546
Online: Web Site

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