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Home > Company Index > Diversified Services > Advertising > TBWA Worldwide

TBWA Worldwide
 NEWS FROM THE STANDARD
Shop Till You Break $2 a Share
Nov 27 2000 12:00 AM PST

 PROFILE
TBWA Worldwide is King of the Jingles. A subsidiary of advertising giant Omnicom Group, TBWA has created many memorable (and popular) advertising campaigns, including the Energizer Bunny and Taco Bell's Gordita-loving chihuahua. (Taco Bell moved its account to rival FCB Worldwide in 2000.) Other clients include Sony and Nissan. TBWA has a global network of about 180 offices in nearly 60 countries. It operates in the US through TBWA/Chiat/Day. William Tragos (formerly of Young & Rubicam) and three co-workers founded TBWA in 1970 in Paris. Omnicom bought the firm in 1993 and later bought west coast agency Chiat/Day in 1995. Tragos retired from the business in 1999.

 COMPETITION
The Interpublic Group of Companies, Inc. (IPG)
Publicis Groupe S.A. (PUB)
WPP Group plc (WPPGY)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 1,265.40
1-Yr. Sales Growth: 16.9%
Employees: 12,672
Revenue per employee: $99,857.95

 KEY PEOPLE
• Jean-Marie Dru
    CEO
• Jonathan Ramsden
    CFO

 CONTACT INFO
488 Madison Ave.
New York, NY 10022
US
Phone: 212-804-1300
Fax: 212-804-1200
Online: Web Site

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