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  September 5, 2001
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Home > Company Index > Food, Beverage & Tobacco > Sugar & Confectionery > Rocky Mountain Chocolate Factory, Inc.

Rocky Mountain Chocolate Factory, Inc.
Nasdaq: RMCF
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 PROFILE
Rocky Mountain Chocolate Factory knows that tourists often leave their diets at home. Its mostly franchised candy stores are intentionally placed in factory outlet malls, regional malls, and tourist areas. While half of store sales come from its factory-made premium chocolates and confections, 40% of sales come from the fudge, caramel apples, and other goodies made on site in every store. Company products are also sold on its Web site, and through fundraising programs. All but five of its company-owned stores, which are located in Colorado, are being sold off to franchisers. Co-founder and CEO Franklin Crail controls 15% of the company; director Clyde Engle has increased his ownership to nearly 20%.

 COMPETITION
Archibald Candy Corporation (dossier)
Russell Stover Candies Inc. (dossier)
See's Candies, Inc. (dossier)

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 FINANCIAL OVERVIEW
Fiscal Year-End: February
2001 Sales (mil.): 19.00
1-Yr. Sales Growth: (22.8)%
Employees: 230
Revenue per employee: $82,608.70

 KEY PEOPLE
• Franklin E. Crail
    CEO
• Bryan J. Merryman
    CFO

 CONTACT INFO
265 Turner Dr.
Durango, CO 81301
US
Phone: 970-259-0554
Fax: 888-247-9593
Online: Web Site

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