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  September 5, 2001
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Home > Company Index > Consumer Products-Durables  > Toys, Games & Other Recreational Goods > Educational Insights, Inc.

Educational Insights, Inc.
 PROFILE
Educational Insights wants to sell you a sea monkey -- and other items to supplement children's education. The company sells more than 900 items (including Amazing Live Sea-Monkeys), primarily for students in pre-kindergarten to eighth grade, that cover nearly every school subject. The firm also designs games, science activity kits, picture books, and toys for home or school use. Educational Insights sells its products through school supply retailers, specialty stores and catalogs, and mass merchants; its products are offered internationally through its UK subsidiary. The Cutler family, including founder Burt Cutler, controls the company.

 COMPETITION
Scholastic Corporation (SCHL)
VTech Holdings Limited (VTKHY)
Vivendi Universal Publishing (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 30.00
1-Yr. Sales Growth: (27.0)%
Employees: 98
Revenue per employee: $306,122.45

 KEY PEOPLE
• G. Reid Calcott
    CEO
• Stephen E. Billis
    CFO

 CONTACT INFO
16941 Keegan Ave.
Carson, CA 90746
US
Phone: 310-884-2000
Fax: 310-884-2013
Online: Web Site

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