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Home > Company Index > Food, Beverage & Tobacco > Grains, Breads & Cereals > Kellogg Company
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Kellogg Company |
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NEWS FROM THE WIRES |
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U.S. firms poised for gains as dollar weakens Aug 17 2001 12:24 PM PDT
FEATURE-U.S. firms use online games to build brands Aug 12 2001 10:27 AM PDT
Kinross posts loss as gold price slumps Aug 02 2001 02:25 PM PDT
Food packers urge Senate to bolster tampering law Aug 01 2001 03:08 PM PDT
U.S. couple sues over flaming Pop-Tart - report Jul 28 2001 07:20 AM PDT
> More WIRE STORIES about this company
NEWS FROM THE STANDARD |
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Kraft Raises $8.7 Billion in Second-Largest U.S. IPO
Jun 12 2001 03:06 PM PDT
What to Name the Baby?
Apr 17 2000 12:00 AM PDT
A Pitch for Push
Mar 13 2000 12:00 AM PST
Startup U.
Feb 14 2000 12:00 AM PST
Markets are Conversations
Jan 17 2000 12:00 AM PST
PROFILE |
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Kellogg does more business before 8 a.m. than most companies do all day. The #2 US breakfast cereal maker (behind General Mills), Kellogg has about 31% of the market. Among its well-known brands are Frosted Flakes and Corn Flakes. It also makes Eggo waffles and Pop-Tarts. Faced with a waning interest in breakfast, the company hopes its snack products will buffer its bottom line. It bought cookie and cracker giant Keebler Foods (Fudge Shoppe, Cheez-It) in March 2001. Kellogg sells its products in over 160 countries. The W. K. Kellogg Foundation, one of the world's largest private charities, owns about 32% of the company. Until 2001 Kellogg had been the top cereal maker since its founding in 1906.
COMPETITION |
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General Mills, Inc. (GIS)
Kraft Foods Inc. (KFT)
The Quaker Oats Company (OAT)
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STOCK ANALYSIS |
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FURTHER ANALYSIS
Advanced Charting
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
2000 Sales (mil.): 6,954.70
1-Yr. Sales Growth: (0.4)%
Employees: 15,200
Revenue per employee: $457,546.05
KEY PEOPLE |
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Carlos M. Gutierrez
CEO
Thomas J. Webb
CFO
CONTACT INFO |
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One Kellogg Square
Battle Creek, MI 49016
US
Phone: 616-961-2000
Fax: 616-961-2871
Online: Web Site
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Copyright © 2001, Hoover's Inc. Austin, Texas.
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