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Home > Company Index > Leisure > Restaurants > Fresh Choice, Inc.

Fresh Choice, Inc.
Nasdaq: SALD
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 PROFILE
No wilting is allowed at Fresh Choice restaurants. Trying to crisp up a stale financial picture, restaurant chain Fresh Choice wants to lure more hungry, health-conscious customers into its chain of about 50 restaurants (37 are in California; the rest are in Texas and Washington). The restaurants operate under the Fresh Choice and Zoopa names and offer salads, soups, baked potatoes, pasta dishes, and desserts in an all-you-can-eat buffet format. The company has turned around its fortunes by implementing a more aggressive advertising campaign, remodeling restaurants, and trying new concepts. One new idea is Fresh Choice Express, a smaller version of the restaurant for tight spaces in downtown districts.

 COMPETITION
Brinker International, Inc. (EAT)
Garden Fresh Restaurant Corp. (LTUS)
Prandium, Inc. (PDIM)

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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 78.00
1-Yr. Sales Growth: 5.3%
Employees: 1,876
Revenue per employee: $41,577.83

 KEY PEOPLE
• Everett F. Jefferson
    CEO
• David E. Pertl
    CFO

 CONTACT INFO
485 Cochrane Hill
Morgan Hill, CA 95037
US
Phone: 408-776-0799
Fax: 408-776-0798
Online: Web Site

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