PROFILE |
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Fiat Automóveis is one of Brazil's leading automakers and a subsidiary of Italian carmaker Fiat S.p.A. The company produces about 2.7 million vehicles a year, including cars, heavy-utility trucks, fire trucks, and vans under the Fiat and Iveco brands. Subsidiary Banco Fiat also offers customers 48-month and 38-month car-financing programs; it has cut interest rates in an effort to help the company increase sales to 4 million vehicles per year by 2005. Fiat Automóveis is also using creative marketing strategies to build sales, such as giving buyers of some of its models free Internet access.
COMPETITION |
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Ford Motor Company (F)
General Motors Corporation (GM)
Volkswagen AG (VLKAY)
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FINANCIAL OVERVIEW |
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Fiscal Year-End: December
1997 Sales (mil.): 900.00
Employees: 24,000
Revenue per employee: $37,500.00
KEY PEOPLE |
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Gianni Coda
CEO
CONTACT INFO |
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Rodóvia Fernão Dias, Km. 429
Betim Minas Gerais, Brazil
Phone: 55-31-529-2111
Fax: 55-31-529-2991
Online: Web Site
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