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  September 5, 2001
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Home > Company Index > Food, Beverage & Tobacco > Diversified Food - Other > PowerBar

PowerBar
 PROFILE
The race has been long and the course has changed, but among energy bars, PowerBar still holds the lead with its high-carbohydrate snacks. (It has more than 40% of the energy bar market.) Sold in a variety of flavors, the company's snack bars were designed for athletes but are now just as likely to be pulled out of purses as meal replacements. PowerBar also markets a carbohydrate gel that comes in caffeinated flavors. It has discontinued its sports drink, Perform. The firm sells its products in supermarkets and health foods and sports stores in the US, Canada, and 30 other countries. Struggling to expand distribution, founder Brian Maxwell opted to sell PowerBar to food giant Nestle in 2000.

 COMPETITION
Kellogg Company (K)
Kraft Foods Inc. (KFT)
Slim-Fast Foods Company (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1999 Sales (mil.): 100.00
1-Yr. Sales Growth: 0.0%
Employees: 250
Revenue per employee: $400,000.00

 KEY PEOPLE
• Cindy Vallar
    CEO

 CONTACT INFO
2150 Shattuck Ave.
Berkeley, CA 94704
US
Phone: 510-843-1330
Fax: 510-843-1446
Online: Web Site

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