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Home > Company Index > Specialty Retail > Auto Dealers & Distributors > Morse Operations, Inc.

Morse Operations, Inc.
 PROFILE
Cars from Morse Operations (or similar enterprises by founder Ed Morse) have travelled America's roads for more than 50 years. The company owns 17 new-car dealerships in Florida and one in Alabama that sell over 20,000 cars annually, making it one of the largest auto megadealers in the nation. Most of the dealerships operate under the Ed Morse name. The company sells more than two dozen brands of cars. The dealerships also sell used cars and offer parts and service departments; the company operates a fleet sales division, too. Owner and CEO Ed Morse entered the automobile business in 1946 with a 20-car rental fleet. The company's Bayview Cadillac in Fort Lauderdale is the world's largest volume seller of Cadillacs.

 COMPETITION
AutoNation, Inc. (AN)
Holman Enterprises (dossier)
United Auto Group, Inc. (UAG)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
1997 Sales (mil.): 1,761.50
1-Yr. Sales Growth: (12.0)%
Employees: 2,023
Revenue per employee: $870,736.53

 KEY PEOPLE
• Edward J. Morse
    CEO
• Dennis MacInnes
    CFO

 CONTACT INFO
6363 NW 6th Way, Ste. 400
Fort Lauderdale, FL 33309
US
Phone: 954-351-0055
Fax: 954-771-6493
Online: Web Site

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