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Home > Company Index > Consumer Products-Non-Durables  > Apparel Clothing > Levi Strauss & Co.

Levi Strauss & Co.
 NEWS FROM THE STANDARD
Furiously Fast Fashions
Jun 04 2001 12:00 AM PDT

NBC, Ralph Lauren to Fashion Media Venture
Feb 07 2000 12:00 AM PST

Meanwhile, Back at the Mall
Nov 29 1999 12:00 AM PST

Levi's Internet Blues Keep Keepin' On
Nov 08 1999 12:00 AM PST

News Briefs
Nov 01 1999 12:00 AM PST

 PROFILE
Good ol' trusty Levi's are one thing. Hip, funky, stylish Levi's are another. Blue-jeans maker Levi Strauss & Co. (LS&CO.) wants to be known for both. LS&CO., the world's #1 maker of brand-name clothing, sells jeans and sportswear under the Levi's, Dockers, and Slates names in over 80 countries. Levi's jeans -- department store staples -- were once the uniform of American youth, but LS&CO. lost touch with the trends in recent years, and slow sales have led the company to slash its US workforce. To re-tap the youth market, LS&CO. is adding hip styles like its unusually cut Engineered Jeans; it also is licensing its brands for youth-oriented products. The Haas family (relatives of founder Levi Strauss) owns LS&CO.

 COMPETITION
The Gap, Inc. (GPS)
Tommy Hilfiger Corporation (TOM)
VF Corporation (VFC)

 FINANCIAL OVERVIEW
Fiscal Year-End: November
2000 Sales (mil.): 4,645.10
1-Yr. Sales Growth: (9.6)%
Employees: 17,300
Revenue per employee: $268,502.89

 KEY PEOPLE
• Philip A. Marineau
    CEO
• William B. Chiasson
    CFO

 CONTACT INFO
1155 Battery St.
San Francisco, CA 94111
US
Phone: 415-501-6000
Fax: 415-501-3939
Online: Web Site

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