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  September 5, 2001
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Home > Company Index > Consumer Products-Non-Durables  > Apparel Clothing > Benetton Group S.p.A.

Benetton Group S.p.A.
NYSE: BNG
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 PROFILE
"We Are the World" could be its theme song. Benetton Group promotes a global attitude in its advertising and dresses customers in 120 countries through 5,000 franchised Benetton stores, department stores, and company-owned and franchised megastores. The company's clothing -- primarily casual knitwear and sportswear for men, women, and children -- bears labels such as United Colors of Benetton and Sisley. Not content selling sunglasses, watches, clothes, and shoes, Benetton has branched out into sporting goods. Its Playlife division sells Rollerblade in-line skates and Prince tennis rackets. The Benetton family, through Edizione Holding, owns about 70% of Benetton.

 COMPETITION
H&M Hennes & Mauritz AB (HMB)
Industria de Diseņo Textil, S.A. (ITX)
The Gap, Inc. (GPS)

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 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 1,899.00
1-Yr. Sales Growth: (4.9)%
Employees: 6,672
Revenue per employee: $284,622.30

 KEY PEOPLE
• Luigi de Puppi
    CEO
• Giancarlo Bottini
    CFO

 CONTACT INFO
Villa Minelli
31050 Ponzano Veneto Treviso, Italy
Phone: 39-0422-519111
Fax: 39-0422-969501
Online: Web Site

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