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Home > Company Index > Media > Publishing - Periodicals > VNU Inc.

VNU Inc.
 NEWS FROM THE STANDARD
Revenge of the Trades
Sep 04 2000 12:00 AM PDT

Dutch Info Giant Buys Nielsen and Gets the Net
Aug 16 1999 12:00 AM PDT

 PROFILE
VNU Inc. is the US subsidiary of VNU N.V., the Dutch business information and market research giant. In the US, VNU operates through subsidiaries ACNielsen (#1 market research firm), Nielsen Media Research (#1 US media measurement company), and Claritas (global precision marketing). Other market research units include Broadcast Data Systems (radio station playlists), Scarborough Research (49% owned, local market data), and SoundScan (music sales). VNU's US trade publishing operations include BPI Communications ("Billboard, Adweek") and Bill Communications ("Supermarket Business"). It also owns Miller Freeman (trade shows and exhibitions). US sales account for more than 45% of VNU N.V.'s revenue.

 COMPETITION
Crain Communications Inc (dossier)
PRIMEDIA, Inc. (PRM)
Reed Elsevier plc (dossier)

 FINANCIAL OVERVIEW
Fiscal Year-End: December
2000 Sales (mil.): 1,466.10
1-Yr. Sales Growth: 68.7%
Employees: 4,500
Revenue per employee: $325,800.00

 KEY PEOPLE
• Gerald S. Hobbs
    CEO
• Rosalee Lovett
    CFO

 CONTACT INFO
770 Broadway
New York, NY 10003
US
Phone: 646-654-5500
Fax: 646-654-5001
Online: Web Site

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