| | Business Summary | | Mediaplex
provides
technology
solutions
for
both
online
and
traditional,
or
offline
marketers.
Mediaplex,
along
with
its
wholly
owned
subsidiary,
AdWare
Systems,
Inc.,
addresses
the
advertising
technology
needs
of
marketing
and
advertising
agencies
and
large
corporate
marketing
departments,
or
direct
clients.
The
Company's
core
products,
media
planning
systems,
campaign
management
systems
and
cost
management
systems,
are
driven
by
its
patent
pending
technologies.
In
2000,
the
Company
expanded
its
proprietary
technology,
MOJO,
from
online
adserving
and
reporting
system
for
digital
messaging,
or
online
advertising,
and
e-mail,
to
include
technology
systems
for
traditional
advertising. | | More
from
Market Guide: Expanded
Business Description |
| | Financial Summary | | Mediaplex,
Inc.
provides
technology-based
advertising
and
marketing
services
for
companies
and
advertising
agencies
that
seek
to
optimize
their
internet
marketing
campaigns.
For
the
six
months
ended
6/30/01,
revenues
fell
59%
to
$14.3
million.
Net
loss
fell
29%
to
$14.9
million.
Revenues
reflect
a
decline
in
Media
Sales.
Lower
loss
reflects
improved
margins,
along
with
lower
S/G/A
costs
due
to
the
absence
of
stock-based
compensation
charges. | | More
from
Market Guide: Significant
Developments |
| | | | FY1999 Pay | |
| Gregory Raifman, 40
Chairman | $270K | Tom Vadnais, 53
Pres,
CEO | -- | Frank Patchel
CFO | -- | Costa John, 44
COO | -- | Timothy Favia, 37
Exec.
VP, Sales and Devel. | 202K | | Dollar amounts are as of 31-Dec-1999 and compensation values are for the fiscal year ending on that date; "Pay" is salary, bonuses, etc.. |
| More
from
Market Guide on Officers & Directors:
Expanded
List, Bios,
Compensation,
Options
|
|
![[one-year price graph]](http://chart.yahoo.com/c/0b/m/mplx.gif)