books
advertising 4 volume set critical readings
p advertising is big business in its own right global spending in 2010 is estimated at 450 billion . advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice . this influence extends far beyond commercial goods and services to all areas of life including political parties religious bodies and non profit organizations . p in the past 15 years the internet and the mobile phone have opened up vast new opportunities for advertising lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions . amazon is a prime example of driving business in this way.advertising critical readings brings together the key writings drawing on both journals and books to present an authoritative and comprehensive survey of the field . this major reference work will be invaluable to scholars and professionals in advertising business media and communications the whole work is presented with an introduction and the writings are divided into 4 volumes organised thematically p volume 1 advertising histories p north and south americas europe other markets p volume 2 advertising industries p economic approaches overviews clients agencies media internet . p volume 3 advertising images p communication rhetoric of images deconstructing ads design . p volume 4 culture cultural critiques advertising and consumerism magic art lifestyles ethnicity and minorities gender .
hardcover berg publishers 2009 isbn13 9781847885500 isbn10 1847885500
abridged n isbn 13 9781847885500 number in series 1 number of pages 1600 publisher bloomsbury usa academic release date 1260230400000