books
brandraising how nonprofits raise visibility and money through smart communications
in the current economic climate nonprofits need to focus on ways to stand out from the crowd win charitable dollars and survive the downturn . effective mission focused communications can help organizations build strong identities heightened reputations and increased fundraising capability . brandraising outlines a mission driven approach to communications and marketing specifically designed to boost fundraising efforts . this book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning branding campaigns and materials that leverage solid strategy and great creative with a unique focus on the intersection of communications and fundraising .
hardcover john wiley & sons inc 2009 isbn13 9780470527535 isbn10 0470527536
book type nf isbn 13 9780470527535 number of pages 190 publisher john wiley & sons inc release date 62135769600000