books
from concept to consumer how to turn ideas into money
in from concept to consumer renowned product developer phil baker reveals exactly what it takes to create great products and bring them to market . bakers product successes range from apples powerbook to the stowaway portable keyboard the most successful pda accessory ever created . here he walks you through the entire development process showing how to develop products holistically reflecting the crucial linkages between product design engineering testing manufacturing marketing and distribution . youll discover what makes a winning product and why great ideas are just 5 % of the process ... the easiest 5 % youll find practical guidance for planning establishing teams creating marketing requirements avoiding feature creep prototyping protecting intellectual property market testing and positioning preparing for customer service implementing the optimal distribution strategy and much more . after youve delivered your first breakthrough product baker shows how to follow up with another winner ul li optimize your entire product development process br make everything work together seamlessly from planning and engineering through distribution and marketing li get breakthrough industrial design without overpaying for it br deliver products that create a powerful emotional bond with your customer li time product delivery for maximum competitive advantage br make sure you dont reach your market too late or too early either li leverage asian manufacturing without falling victim to its pitfalls br successfully coordinate even the most complex worldwide product delivery programs li ul
hardcover financial times prentice hall 2008 isbn13 9780137137473 isbn10 0137137478
abridged n isbn 13 9780137137473 number in series 1 number of pages 175 publisher pearson p t r release date 62135769600000