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guerrilla marketing goes green winning strategies to improve your profits and your planet
these two masters of marketing want to pass their most powerful success strategies on to you p learn to p slash marketing costs and boost profits by making your business as green and ethical as possible p easily turn your customers suppliers and even competitors into your unofficial sales force p understand how to turn business acquaintances into powerful joint venture partners p cut your advertising budget and build revenues using social media traditional media and the power of your own brain even get paid to do your marketing p harness the magic triangle and the abundance principle to skyrocket to success p find all this and much more within the covers of guerrilla marketing goes green your road map to thrive and prosper as a green ethical business in tough times and good times . p a playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans . this is a gem that should be required reading not just for so called green marketers but for any marketer who wants to succeed in todays economy and tomorrows . p joel makower executive editor greenbiz.com and author strategies for the green economy p very wise words from very wise men . shel and jay are seasoned marketing pros who not only talk the talk but walk the walk ... follow the advice of guerrilla marketing goes green . your current customers your new customers and your bank account will be richer for it . br bob burg author endless referrals and coauthor the go giver
paperback john wiley & sons inc 2010 isbn13 9780470409510 isbn10 0470409517
book type nf isbn 13 9780470409510 number of pages 236 publisher john wiley & sons inc release date 62135769600000