books
consumer behavior and advertising involvement selected works of herbert e. krugman
p this book is an honor to the many important contributions of herbert krugman past president of apa the division of consumer psychology and the association for public opinions research . this reader contains his selected works in consumer behavior and advertising which combine insights from cognitive psychology social psychology and survey methodology . william wells university of minnesota has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research . p
hardcover routledge 2000 isbn13 9780805857887 isbn10 0805857885
abridged n isbn 13 9780805857887 number in series 1 number of pages 344 publisher taylor & francis release date 62135769600000 series title marketing and consumer psychology