books
unlocking opportunities for growth how to profit from uncertainty while limiting your risk
this book is a must for any business development manager corporate strategist r & d director and anyone else who is accountable for growth in a corporation . it is an easy read that is practical and not fraught with useless academic theories.ron pierantozzi ph.d. ceo of ppt research and former director business development air products & chemicals inc. a breakthrough approach to investing in business innovation most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities . this book introduces a breakthrough alternative opportunity engineering . drawing upon recent advances in financial analysis but without requiring a lot of math the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high payoff innovations . youll learn how to escape from the go no go vise and implement more flexible decision making that considers all the business alternatives models and opportunities associated with each project . youll learn how to systematically structure high potential projects to limit downside exposure and boost your potential upside . the authors show how to define the scope of investment opportunities identify key drivers of potential profits document assumptions design out major risks and tease out key challenges and vulnerabilities . using these techniques you can escape the mindset that limits you to low impact innovations and begin pursuing serious growth opportunities and make business uncertainty work for you not against you . why companies avoid their best opportunities for innovationgetting past risk averse analysis that snuffs out experimentation and innovation systematically engineering your opportunitiescapturing the upside slicing out the downside beyond rigid go no go decisionshow flexible staged innovation creates more opportunities for delivering value constructing an engineered growth portfolio of innovation investmentsoptimizing your mix of core enhancing investments and high potential long shots
hardcover wharton school publishing 2008 isbn13 9780132237901 isbn10 0132237903
abridged n isbn 13 9780132237901 number in series 1 number of pages 161 publisher wharton school publishing release date 62135769600000