books
short n strong taste the real italian corporate identity
together with the global evolution that was kicked off by experimentation in the 1990s italian corporate identity design has reached a high point of cultural maturity . although the world still often associates italian design more closely with fashion and industry as short n strong clearly demonstrates italian creativity goes way beyond that . corporate identity has become a newly respected discipline and many of italys greatest design talents have turned their attention to it . as the works in this beautiful book clearly show italian designers are not only well equipped to understand the need for a brand to stand out and appeal to the consumer in a clear and memorable way but they also understand that the emotional component is one of a logos main functions .
hardcover red 2009 isbn13 9788888492100 isbn10 8888492100
abridged n isbn 13 9788888492100 number in series 1 number of pages 312 publisher gingko pr inc release date 62135769600000