books
the knack how street smart entrepreneurs learn to handle whatever comes up
people starting out in business tend to seek step by step formulas or specific rules but in reality there are no magic bullets . rather says veteran entrepreneur norm brodsky theres a mentality that helps street smart people solve problems and pursue opportunities as they arise . he calls it the knack and it has made all the difference to the eight successful start ups of his career . br brodsky explores this mind set every month in inc. magazine in the hugely popular column he co writes with journalist and author bo burlingham best known for his acclaimed book small giants . in both their column and now their audio book they tell stories about real companies facing real challenges and tell listeners how to apply the knack to their own businesses . br brodsky and burlingham offer essential advice such as br . follow the numbers thats the best way to spot problems before they become life threatening br . keep focusing on your real goal its amazingly easy to get sidetracked by secondary concerns br . dont get so close to the problem that you lose all perspective br brodsky and burlingham prove that street smarts and business acumen can be within any entrepreneurs reach .
compact disc gildan media 2009 isbn13 9781596592735 isbn10 1596592737
abridged n isbn 13 9781596592735 number in series 10 publisher gildan media corporation release date 62135769600000