books
yes 50 scientifically proven ways to be persuasive
small changes can make a big difference in your powers of persuasion br what one word can you start using today to increase your persuasiveness by more than fifty percent br which item of stationery can dramatically increase peoples responses to your requests br how can you win over your rivals by inconveniencing them br why does knowing that so many dentists are named dennis improve your persuasive prowess br every day we face the challenge of persuading others to do what we want . but what makes people say yes to our requests persuasion is not only an art it is also a science and researchers who study it have uncovered a series of hidden rules for moving people in your direction . based on more than sixty years of research into the psychology of persuasion yes reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life too . br co written by the worlds most quoted expert on influence professor robert cialdini yes presents dozens of surprising discoveries from the science of persuasion in short enjoyable and insightful chapters that you can apply immediately to become a more effective persuader . why did a sign pointing out the problem of vandalism in the petrified forest national park actually increase the theft of pieces of petrified wood why did sales of jam multiply tenfold when consumers were offered many fewer flavors why did people prefer a mercedes immediately after giving reasons why they prefer a bmw what simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways br often counterintuitive the findings presented in yes will steer you away from common pitfalls while empowering you with little known but proven wisdom . br whether you are in advertising marketing management on sales or just curious about how to be more influential in everyday life yes shows how making small scientifically proven changes to your approach can have a dramatic effect on your persuasive powers .
paperback free press 2010 isbn13 9781416576143 isbn10 1416576142
abridged n isbn 13 9781416576143 number in series 1 number of pages 258 publisher simon & schuster release date 1262044800000