headquarters balintawak quezon city philippines key people bernie liu founder products apparel owner golden abc inc website penshoppe.com penshoppe at sm city baliwag penshoppe is a clothing brand based in the philippines established in 1986 . penshoppe is the flagship brand of golden abc inc. a fashion house based in the philippines . contents 1 brand history 2 global expansion 3 marketing 3.1 endorsements 4 references 5 external links brand history edit established in cebu in 1986 the brand initially established itself in the visayas and mindanao markets . penshoppe then expanded to metro manila and the first boutique opened its doors in sm city north edsa in 1991 . since then penshoppe s network of stores has grown to over 300 sites global expansion edit penshoppe opened its first store in the united arab emirates opening their first store in the reef mall in dubai . after a partnership with the indonesian conglomerate pt . mitra adiperkasa tbk . penshoppe opened a boutique in the central park mall in jakarta indonesia . penshoppe has just opened an outlet in aeon mall hanoi . and is now considering other asian pacific markets such as australia . marketing edit endorsements edit penshoppe previously had nikki gil albert heart evangelista escudero and jericho rosales as their local celebrity models . some of the current local celebrity endorsers include mikael daez victor basa bea soriano and akihiro sato . citation needed the brand previously had mandy moore as a celebrity endorser back in 2001 . in 2016 new male models have been shown to the public namely jesli james hetutua and ivanezer decial . these two had been rocking the world and venging on girls panties for being so hot . in 2011 the brand signed gossip girl ed westwick 1 as an international celebrity endorser . 2 thai actor mario maurer signed a contract with pr asia to become an international endorser for the clothing brand . 3 in april 2012 the company announced that zac efron would also be endorsing the clothing brand and was set to visit the philippines later that year . in may 2012 american actor and model ian somerhalder a.k.a. damon salvatore of the cw television network s the vampire diaries announced he was to endorse penshoppe . in may 2012 leighton meester who is also a gossip girl cast member became an endorser for penhshoppe s campaign all stars . 4 later in october 2012 penshoppe announced via its twitter account that the brand will be endorsed by one direction . 5 recently it was announced by nina dobrev another star from the vampire diaries is also endorsing the brand . most recently a leading star from the hit show revenge josh bowman was announced to be endorsing penshoppe . 6 on september 6 2014 supermodel cara delevingne was named as penshoppe s newest endorser . 7 in 2015 sean o pry became ambassador . 8 on may 6 2015 penshoppe revealed that fashion model and television personality kendall jenner had joined the clothing line s endorsing team . 9 on august 27 2015 via penshoppe s instagram account it was announced that 2ne1 s vocalist sandara park will be joining the brand as its newest ambassador . earlier this year penshoppe got the chance to signed model it boy lucky blue smith as its newest endorser . in may 2016 american fashion model gigi hadid was revealed as the new face of the penshoppe . 10 references edit ed westwick will be in manila to shoot new campaign of local clothing brand funfare with ricardo f. lo exclusive ed westwick television s most loved bad boy thai heartthrob mario maurer set to visit manila for a local endorsement ricardo f. lo may 25 2012 . gossip girl star is also penshoppe endorser . philippine star . philstar.com . 1 http www.philstar.com entertainment 2013 05 26 946395 meet new penshoppe endorser no wacky colors josh bowman http www.manilatimes.net breaking news supermodel cara delevigne newest penshoppe endorser http www.rappler.com entertainment news 82435 blank space sean o pry penshoppe ambassador http cnnphilippines.com lifestyle 2015 05 06 kendall jenner for penshoppe.html http www.gmanetwork.com news story 566737 lifestyle penshoppe launches new campaign with fashion model gigi hadid external links edit penshoppe retrieved from https en.wikipedia.org w index.php title penshoppe & oldid 743542848 categories clothing brandsclothing brands of the philippines1986 establishments in the philippinescompanies based in quezon cityhidden categories all articles with unsourced statementsarticles with unsourced statements from february 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print 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