with lakhai upazila . this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . march 2013 learn how and when to remove this template message lakai limited footwear industry skateboarding founded torrance california in 1999 headquarters torrance california key people rick howard mike carroll website www.lakai.com lakai footwear limited is an american footwear company based in torrance california that creates shoes designed for and inspired by skateboarding . lakai was founded by professional skateboarders and girl skateboards co founders mike carroll and rick howard in 1999 . 1 lakai limited footwear is part of the crailtap distribution along with companies girl skateboards fourstar clothing royal trucks and chocolate skateboards . contents 1 history 1.1 2013 howard lakai shoe 2 technologies 3 videos 4 team riders 4.1 pro 4.2 former 4.3 amateurs 5 awards 6 videography 7 references 8 external links history edit both carroll and howard decided that they wanted to make a contribution to the skate footwear industry by founding their own company rather than being sponsored . 2 at the time that the lakai idea was conceived both riders had left their positions on the dc shoes team roster . citation needed former chocolate skateboard team member scott johnston was involved with the lakai brand since the inception of the company 3 and as of march 2013 is the lakai footwear design director . 4 johnston first began design work for lakai in 2007 and the fully flared video became an unofficial end point to his professional skateboarding career . johnston told espn ... that was my plan to end on a good note and not bleed this career dry the way some guys do by not letting it go . skating was so good to me and i want to be good to it and not be one of those guys that won t go away . i still skate i don t need to get paid for it though . 3 2013 howard lakai shoe edit in march 2013 howard and johnston conducted a video interview with the active mail order company s youtube channel explaining the innovation of howard signature model shoe that had been manufactured with a cup sole as opposed to the vulcanized sole that howard had preferred over the preceding five years . howard explained that johnston had managed to design a cup sole akin to a vulcanized sole in addition to other technical aspects and had therefore proceeded with the release of the design . 5 johnston stated in a march 2013 interview for the independent truck company that the shoe design was his favorite lakai design since working for the company . 6 technologies edit as of september 2014 the company promotes three specific technological features of its skate shoes under the overall title of xlk . according to lakai s website the technology will provide the increased structural integrity of a cup sole while reducing overall sole weight by sculpting sidewalls and minimizing rubber in areas where it is not needed . the three features are xlk sole construction high density foam and sculpted sidewalls . 7 videos edit similar to the other brands distributed by girl lakai has received a considerable level of attention for its video productions especially during the production phase of the company s first full length video fully flared . professional skateboarder anthony pappalardo who filmed a video part for fully flared later stated in an online interview that he believes that it was the most watched skateboard film of its decade . 8 videographer and director ty evans has been responsible for the majority of lakai s video productions . 9 10 11 12 team riders edit pro edit mike carroll rick howard jesus fernandez jb gillet danny brady nick jensen stevie perez raven tershy vincent alvarez 13 riley hawk daniel espinoza hilarry john former edit eric koston guy mariano mike mo capaldi marc johnson marco livia amateurs edit jon sciano sebo walker 13 elvin mar awards edit the lakai video fully flared received the best video award at the 10th transworld skateboarding awards an event produced by the transworld skateboarding publication . 14 videography edit australia tour 2001 2001 9 beware of the flare 2002 10 the red flare tour 2006 15 emb carroll 2007 16 fully flared 2007 11 the final flare 2008 12 fully trippin in malaga 2008 17 voltage 2010 12 am i am 2010 18 2010 video collection 2010 19 references edit links . chocolate skateboards . chocolate skateboards . 2013 . retrieved 2 march 2013 . kevin wilkins 11 july 2000 . industry news girl distribution . internet wayback archive machine machine . internet wayback archive machine . archived from the original on march 11 2007 . retrieved 2 march 2013 . cs1 maint unfit url link a b noah johnson 28 october 2009 . tricks to kicks . espn action sports . espn internet ventures . retrieved 8 march 2013 . mike 18 february 2010 . scott johnston named footwear design director for lakai . lat34.com . lat34.com . retrieved 8 march 2013 . activemailorder2000 6 march 2013 . rick howard & scott johnston review the lakai howard shoe active ride ... video upload . youtube . google inc. retrieved 8 march 2013 . independenttrucks 16 march 2013 . 5 & 5 with scott johnston video upload . youtube . google inc. retrieved 8 march 2013 . tech . lakai limited footwear . lakai limited footwear . 10 september 2014 . retrieved 10 september 2014 . anthony pappalardo . 48 blocks . 48 blocks . 2012 . retrieved 20 january 2013 . a b lakai australia tour 2001 . skatevideosite.com . skatevideosite.com . 2005 2013 . retrieved 2 march 2013 . a b lakai beware of the flare . skatevideosite.com . skatevideosite.com . 2005 2013 . retrieved 2 march 2013 . a b lakai fully flared . skatevideosite.com . skatevideosite.com . 2005 2013 . retrieved 2 march 2013 . a b c lakai the final flare . skatevideosite.com . skatevideosite.com . 2005 2013 . retrieved 2 march 2013 . a b lakai limited footwear 2013 . team . lakai limited footwear . lakai limited footwear . retrieved 2 march 2013 . greg 14 june 2008 . guy mariano dominates 10th annual transworld skateboarding awards . lat34 . wordpress . retrieved 18 august 2012 . lakai the red flare tour . skatevideosite.com . skatevideosite.com . 2005 2013 . retrieved 2 march 2013 . lakai emb carroll . skatevideosite.com . skatevideosite.com . 2005 2013 . retrieved 2 march 2013 . lakai fully trippin in malaga . skatevideosite.com . skatevideosite.com . 2005 2013 . retrieved 2 march 2013 . lakai am i am . skatevideosite.com . skatevideosite.com . 2005 2013 . retrieved 2 march 2013 . lakai 2010 video collection . skatevideosite.com . skatevideosite.com . 2005 2013 . retrieved 2 march 2013 . external links edit crailtap blog lakai on skately library retrieved from https en.wikipedia.org w index.php title lakai limited footwear & oldid 730972544 categories shoe companies of the united statescompanies based in los angeles county californiacompanies based in torrance californiaskateboarding companieshidden categories cs1 maint unfit urlarticles needing additional references from march 2013all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from march 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages espa olfran ais edit links this page was last modified on 22 july 2016 at 02 02 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this 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