please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . october 2013 learn how and when to remove this template message this article is incomplete . please help to improve it or discuss the issue on the talk page . october 2013 learn how and when to remove this template message toy kingdom type public industry retail founded 1991 headquarters quezon city key people henry sy chairman and founder products toys owner henry sy number of employees 59 000 slogan the amazing toy store website toy kingdom s official website toy kingdom is a large toy store chain owned and developed by the sm group by chinese filipino businessman henry sy sr. along with its corporation name the international toyworld inc . it features a variety of toys gizmos & gadgets . the first branch opened at sm megamall in 1991 . now there are more than 20 branches opened inside and outside sm supermalls . aside from the regular toy kingdom stores sm stores have smaller toy sections called toy kingdom express . toy kingdom s main rivals in the philippines are toys r us located at all robinsons malls trinoma alabang town center ayala center cebu and marquee mall 1 and toytown with branches at glorietta festival supermall and market market . kidz station with three locations in makati city and one at the shangri la plaza mall in pasig city was also a rival store until toys r us acquired them on november 2010 . references edit toys r us philippines locations external links edit toy kingdom the official website of toy kingdom the sm store . the official website of the sm store sm prime holdings . the official website of the parent company . v t e sm prime holdings shopping malls lifestyle cities north edsa clark mall of asia seaside city cebu premier malls megamall southmall cebu lanang premier aura premier philippine malls sm city santa mesa bacoor fairview iloilo manila pampanga sucat davao cagayan de oro bicutan lucena baguio marilao dasmari as batangas san lazaro molino santa rosa lipa bacolod taytay marikina rosales baliuag naga rosario tarlac san pablo calamba novaliches masinag olongapo consolacion san fernando general santos bf para aque cauayan san mateo cabanatuan san jose del monte trece martires philippine malls sm center valenzuela pasig muntinlupa las pi as angono sangandaan philippine malls others acquired megacenter cabanatuan market malls dasmari as speciality the podium philippine malls future butuan caloocan dagupan east ortigas tuguegarao legazpi puerto princesa roxas urdaneta zamboanga future premiere malls cdo2 premier chinese malls operating xiamen xiamen jinjiang chengdu lifestyle center suzhou chongqing chinese malls future zibo tianjin residential properties sm development corporation sm residences m place tagaytay highlands hamilo coast commercial properties office buildings e com centers onee com center twoe com center threee com center foure com center fivee com center sm makati cyber one sm makati cyber two cyber west north edsa event venues mall of asia arena hotels and convention centers megatrade hall pico sands hotel hamilo radisson blu hotel park inn by radisson taal vista hotel smx convention center pasay aura taguig lanang davao bacolod key persons & related articles henry sy sr. sm investments teresita sy coson retrieved from https en.wikipedia.org w index.php title toy kingdom & oldid 702300520 categories retail companies established in 1991retail companies of the philippinestoy companies of the philippinessm prime holdingstoy retailerscompanies based in quezon city1991 establishments in the philippineshidden categories articles needing additional references from october 2013all articles needing additional referencesarticles to be expanded from october 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages tagalog edit links this page was last modified on 29 january 2016 at 18 52 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view