lse 888 industry gambling founded 1997 headquarters suite 601 701 europort gibraltar key people brian mattingley chairman itai feiberger ceo revenue 454.7 million 2014 1 operating income 80.0 million 2014 1 net income 56.9 million 2014 1 subsidiaries dragonfish website 888 holdings 888 holdings plc is a company which operates several high profile gambling websites . it was founded in 1997 . it has an operating subsidiary cassava enterprises which is incorporated and operates under the laws of gibraltar . brothers avi and aaron shaked owned approximately fifty percent of the parent company through family trusts . another pair of brothers shay and ron ben yitzhak control approximately eleven percent through a family trust . 2 it is listed on the london stock exchange . contents 1 history 2 888casino 3 888poker 4 888 bingo 4.1 awards 5 888sport 6 other sites 7 us players 8 senior management 9 references 10 external links history edit cassava enterprises logo . the business was founded by israeli entrepreneurs avi and aaron shaked and shay and ron ben yitzhak in may 1997 as virtual holdings limited . casino on net was launched at that time and an administrative centre was established in antigua . in 2002 reef club casino and pacific poker were launched . in 2003 its administrative center was moved to gibraltar . 3 it was first listed on the london stock exchange in 2005 . 4 talk of listing began in mid 2005 as other private online gambling companies began to make the move to public ownership 5 with hsbc advising 888 on the ipo 6 which reached an estimated initial valuation 550 to 650 million . 7 the final valuation upon flotation was 590 million . 8 888 holdings owned several subsidiaries and brands which it began to bring under the singular 888 brand name in early 2006 . 9 until 2006 888 holdings operated pacific poker in the us before online gambling became illegal in that country . 10 however 888 was not as reliant on us revenues as its other uk competitors leading to less of an impact . 11 in late 2006 ladbrokes and 888 . com announced merger discussions . 12 however in april 2007 the companies announced that due to recent changes of tax laws in the uk and fears of legal actions by the us government both parties had amicably agreed not to continue discussions . 13 in march 2007 888 announced its acquisition of bingo business of globalcom limited for up to 43.4 million in cash . 14 in 2008 888 holdings was elevated to the ftse 250 index with its 2007 revenues increasing by 56 million from 2006 with casino games accounting for 55 % of the company s gross . in its first half year the company s bingo business earned 14 million in revenues . 15 888 . com overtook the 4th place on the poker network list in april 2012 after almost having tripled their peak number of players from july 2010 to february 2012 . 16 in february 2015 888 holdings confirmed it is in advanced talks over a reported 1.47 billion usd 750 million takeover by william hill . this prompted an 18 percent jump in its share price . 17 the company operates under a gaming license granted by the government of gibraltar . under the terms of the gaming license cassava enterprises owns and operates a number of gaming sites both for real money and educational sites . in 2014 888 holdings turned down an offer to acquire the company for 700 million pounds . 18 that year the company revenues began to increase due to mobile customers on its websites and the company s sites hat 17.8 million paying users . 19 in 2015 brian mattingley left the position of ceo to assume the position of executive chairman of the board for 888 holdings . 20 in 2015 as online gambling began to return to the united states four of the five legal gambling websites were run by 888 including three in delaware and one in nevada . 21 the company had first initiated its return to the us market in 2013 partnering with avenue capital group to form the first us online poker network . 22 in august 2015 888 undertook a bidding war to acquire bwin . though it was reported that 888 had made the acquisition the company was purchased by a different company for a higher price . 23 888casino edit main article 888casino 888casino is an online gambling site operated by 888 holdings . it provides online casino games in download and web based instant play for personal computers tablets and mobile devices . 888 casino offers traditional casino games to play online including classic table games such as blackjack roulette baccarat and craps classic slots and video slots video poker and live casino tables . 24 888poker edit main article 888poker 888poker . com is cassava s online poker room branch . 25 it was launched in july 2002 and focuses exclusively on variants of poker and other card games . traditional poker variants are offered including texas hold em omaha and seven card stud . like casino on net 888 poker offers free play versions of its games for players who prefer not to risk real money . 888 poker is microsoft windows and mac compatible . players can choose to play on the site s software program or on the non downloadable game version available online . 26 888 bingo edit 888 holdings owns and operates several different online bingo sites . they offer 90 ball and 75 ball bingo games along with online slot machine games progressive jackpots and scratchcards . the games all run on a no download required basis and have an emphasis on community and chat rooms . in december 2009 888 . com purchased brands including wink bingo posh bingo tasty bingo and redbus bingo from daub . 27 28 29 888ladies . com is cassava s online bingo room . the bingo site was launched in february 2008 after 888 acquired online bingo company globalcom . 888ladies offers 75 ball 90 ball and 5 line bingo games as well as instant games casino games and scratchcards . 30 in january 2013 888ladies . com launched a mobile app for iphone and later android ipad and tablet . 31 the site is known for running frequent competitions . 32 wink bingo launched in 2008 and is the biggest site in the joy of bingo network and the second largest 888 bingo site . 888 s acquisition of the site was followed by a tv ad campaign that included projecting the wink bingo logo onto the houses of parliament . 33 wink bingo also runs frequent promotions and competitions . in january 2014 wink launched the breakfast club competition asking readers to photograph their meals and upload them to the wink bingo facebook page for the chance to win asda vouchers . the competition received news coverage in hello magazine 34 and reading chronicle . 35 posh bingo launched in september 2006 and underwent a major redesign in march 2012 . the site has a fashion theme . tasty bingo launched in march 2010 and is themed around food . redbus bingo launched in april 2010 and has a london theme . bingo street launched in july 2011 and is based on a typical uk street with rooms titled bingo supermarket and bingo hall . 36 big brother bingo launched in january 2012 and is based on the reality television show big brother 37 on channel 5 . 38 the room names have big brother themes and special prizes are often linked to the television programme . 39 there are also standard cash prizes and polls on the housemates . 37 888bingo . com is the second online bingo site by cassava after 888ladies . it was formally launched in december 2009 . it offers a selection of games including 75 ball and 90 ball bingo team bingo slots instant games video poker and table games . the site is a certified supporter of gamcare as is 888ladies . 40 888 s facebook app bingo appy launched in december 2012 . 41 offering bingo casino and slots games via facebook . it is now the only bingo app on facebook to permit users to bet and win real money 42 with bingo friendzy s withdrawal . 43 the app offers 75 ball and 90 ball bingo instant games scratchcards and freebie rooms . 888 had initially provided a freemium or play for fun service on facebook before the introduction of bingo appy . 44 awards edit award won year online bingo operator of the year iga gaming awards . 2012 45 best bingo marketing campaign at the egr operator marketing and innovation awards . 2014 46 888sport edit main article 888sport 888sport is cassava s sports betting brand . the online bookmaker was launched in march 2008 . 47 the site offers both horse track betting and sports betting in addition to access to 888 holdings other sites . sports leagues on which bets can be placed include those of europe north america and elsewhere . this includes live betting where bets can be placed on in game action in addition to pre game bets . racetrack betting focuses largely on uk race tracks however international racetracks are also available . 48 the site also publishes articles on the odds of upcoming sports events . 49 the brand is the title sponsor for the 888sport tingle creek chase 50 51 in addition to the 888sport magnolia stakes . 52 in 2010 888sport became the title sponsor of the fontwell park racecourse renaming it the 888sport grand stand . 53 888sport also works in social media surrounding sporting events distributing content to its followers form other content sources 54 and has held online sports video competitions . 55 other sites edit 888games . com is cassava s casual gaming site . hosts a variety of games from video slots to scratchcards table games and classic casino games in a non download platform . 888games currently offered in germany and the united kingdom . 56 us players edit on 2 october 2006 888 holdings announced that it had indefinitely suspended business from us customers in light of the passage of the unlawful internet gambling enforcement act of 2006 by the us congress three days before . 57 on 14 august 2007 the us department of justice asked to recoup all profits made by the company in the us . this would amount to nearly 120m for 888 . 58 senior management edit gigi levy served as chief executive until 2011 he was paid an annual salary of 841 000 and an annual bonus of 1 007 000 in 2010 . 59 in march 2012 brian mattingley was appointed as chief executive of 888 holdings . 60 references edit a b c preliminary results 2014 pdf . retrieved 27 january 2016 . 888 holdings shareholders dead link 888 holdings history . 888holdingsplc . com . 2006 09 29 . retrieved 2014 01 19 . 888 . international gaming & wagering business . 2006 . p. 101 . julia fields 12 june 2005 . has internet betting got the upper hand . the sunday herald . retrieved 19 march 2015 . high stakes sector that is a white knuckle ride . daily mail london . 7 september 2005 . retrieved 19 march 2015 . james quinn 15 september 2005 . chips are down as 888 cuts value . daily mail . retrieved 19 march 2015 . alex brummer 30 september 2005 . shooting down online losers ; city comment . daily mail . retrieved 19 march 2015 . gambling firm to group sites under global 888 . com brand . marketing week . 5 january 2006 . retrieved 19 march 2015 . james banks 2014