passive uhf radio frequency identification rfid tags . founded in 2007 1 as omni id ltd. its products are a range of rfid tags designed to operate in all environments including on metal and liquids . omni id ltd. type private industry radio frequency identification founded 2007 headquarters rochester new york united states key people president and ceo george e. daddis jr. phd managing director europe tony kington products rfid tags website http www.omni id.com contents 1 history 1.1 founding 1.2 products 1.3 rfid applications 1.4 awards 2 references 3 external links history edit founding edit the company is based on a research unit that was formed within qinetiq an international defence technology company that was spun off from the former uk government agency defence evaluation and research agency dera when it was split up in june 2001 . one of the problems the research unit studied was the difficulty reading radio frequency identification rfid tags placed close to metals and liquids . 2 3 on august 22 2007 omni id was granted uk patent number gb2429878 for an electromagnetic radiation decoupler . 4 with a working rfid tag that overcame those difficulties it was decided to commercialize the design by forming a new company omni id ltd. which was launched in march 2007 . initial funding for omni id was provided by cody gate ventures llp 5 a technology venture fund created in 2007 by qinetiq and coller capital . an additional 15 million in series c funding was provided to omni id by cody gate ventures in february 2009 . 6 products edit the core principle of the new passive 7 rfid tag design marketed by omni id was that it contained a complex and proprietary 4 arrangement of metal layers within the tag which reflected and boosted the signal broadcast from an rfid reader . 8 this allowed the tag to be read accurately even when placed on metal on a liquid container or even when immersed . this was confirmed in independent testing in november 2008 . 9 10 11 the company offers five different tag designs ultra max flex prox and curv . each has a different read range based on the trade off between tag size and performance . the ultra tag has the longest read range in the omni id product family ; up to 135 ft. with a stationary reader . 12 the max tag has a long read range 9 and is designed for tracking conveyances and outdoor assets . the max hd is a long range global tag for use in all geographic regions . 12 the flex tag is a thin low profile tag that offers a medium read range . 10 the prox tag is a small tag with a read range of 4m has the shortest read range 11 and is often used for tracking high value it assets . the curv tag is a small flexible tag for use on cylindrical assets . in october 2008 the company announced a new product omnitether designed to attach rfid tags to items that lacked sufficient surface area for normal attachment methods . 13 at the same time the company introduced their service bureau product intended to simplify the rfid tag commissioning process for its customers . 14 omni id prints a barcode on the outer label along with human readable information and commissions tags prior to shipping so they arrive at the customer s facility with inventory and associated epc coding on each tag . in november 2008 the company announced omni id on demand for their prox rfid tag . the two part product allows customers to print encode and deploy omni id tags as needed . omni id has applied for a patent on the product . 15 in september 2009 the ultra tag was introduced a long range passive tag . 16 benchmark tests by martin bjerre rfid global solution inc. demonstrated a read range of 135 ft. with a stationary rfid reader a record for a passive tag . 17 rfid applications edit rfid tag technology is used in supply chain management to improve inventory visibility and asset management tracking . 18 19 it is also used in transponders that time races vehicle access control biometric passports and in libraries . awards edit in april 2008 omni id was a finalist and the second runner up at the rfid journal awards . 20 omni id was awarded the 2009 asia pacific frost & sullivan technology innovation award for uhf rfid tags . 21 references edit qinetiq launches new technology venture fund in partnership with coller capital rfid news jun 27 2007 . rfidnews.org . retrieved 2010 11 23 . environmental effects on rfid tag antennas 2005 ieee mtt s international jun 2005 pdf . ieeexplore.ieee.org . retrieved 2010 11 23 . microsoft word dewolf maloni researchpaperfinal.doc pdf . retrieved 2010 11 23 . a b united kingdom intellectual property office . ipo.gov.uk . 2009 09 08 . retrieved 2010 11 23 . qinetiq launches new technology venture fund in partnership with coller capital jun 27 2007 . qinetiq.com . retrieved 2010 11 23 . omni id secures 15 million in series c funding from cody gate ventures reuters feb 2009 . reuters.com . retrieved 2010 11 23 . technovlegy . technovelgy.com . 2006 11 21 . retrieved 2010 11 23 . technovlegy . technovelgy.com . 2006 11 21 . retrieved 2010 11 23 . a b product review omni id max . rfidwizards.com . retrieved 2010 11 23 . a b product review omni id flex . rfidwizards.com . retrieved 2010 11 23 . a b product review omni id prox . rfidwizards.com . retrieved 2010 11 23 . a b omni id launches rfid tags for manufacturing transportation and defense industries . m2m.tmcnet.com . retrieved 2010 11 23 . rfid journal news roundup nov 6 2008 . rfidjournal.com . 2008 11 06 . retrieved 2010 11 23 . rfid innovator omni id unveils service bureau to offer flexible tag commissioning and enhanced customer efficiency reuters oct 2008 . reuters.com . retrieved 2010 11 23 . omni id removes barriers to rfid adoption through a patent pending on site deployment solution enterprise management quarterly nov 17 2008 . emqus.com . retrieved 2010 11 23 . omni id launches new high performance uhf gen 2 tags rfid journal sep 14 2009 . rfidjournal.com . retrieved 2010 11 23 . omni id unveils the ultimate passive tag industrywizards.com sep 2009 dead link how rfid can help optimise supply chain management ame info aug 21 2005 . ameinfo.com . 2007 05 27 . retrieved 2010 11 23 . rfid an enabler of supply chain operations mohsen attaran supply chain management an international journal vol . 12 issue 4 2007 . emeraldinsight.com . 2007 06 26 . doi 10.1108 13598540710759763 . retrieved 2010 11 23 . rfid journal awards rfid journal apr 2008 . rfidjournal.com . retrieved 2010 11 23 . omni id awarded 2009 asia pacific frost & sullivan technology innovation award for uhf rfid tags yahoo finance mar 24 2009 dead link external links edit coller capital trillium group frost & sullivan technology innovation award omni id corporate website rfid journal v t e qinetiq divisions and subsidiaries current automatika boldon james cyveillance foster miller former omni id shareholdings and partnerships defence technology centre metrix uk psivida products cerberus foster miller talon pytec qinetiq 1 qinetiq mercator qinetiq zephyr topsat places and vessels mod boscombe down rae bedford rv triton predecessors defence evaluation and research agency defence research agency are a & aee mvee rae rarde rsre people john chisholm graham love category retrieved from https en.wikipedia.org w index.php title omni id & oldid 659698774 categories american companies established in 2007companies based in san mateo county californiaautomatic identification and data captureradio frequency identification companiesinformation technology companies of the united statessecurity companiesradio frequency identificationhidden categories all articles with dead external linksarticles with dead external links from november 2010 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction 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