subsidiary industry retail founded 1987 as limited too inc. 1999 as too inc. 2006 as tween brands inc. headquarters new albany ohio u.s. number of locations 887 justice stores july 2010 1 key people brian lynch president & ceo parent ascena retail group website http justiceretail.com tween brands inc. formerly known as limited too inc. and too inc. operates justice branded stores targeted towards the tween girl market . since 2009 the company has been a subsidiary of ascena retail group . 2 justice sells apparel underwear sleepwear swimwear lifestyle accessories and personal care products aimed at children age 5 15 . justice operates in malls and shopping centers . until its acquisition by dress barn tween brands operated 900 justice stores . 3 limited too stores sold clothes similar to justice but at a higher price point . three times a year spring fall and holiday limited too offered too bucks which are received with a 50 purchase and are worth 25 off every 50 purchase as of 2008 and bonus too bucks which are worth 15 off every 40 purchase . justice offers the same concept called j bucks . on august 12 2008 tween brands announced that the nearly 600 limited too would convert to the lower price justice brand discontinuing the use of the limited too name . 4 the current name for j bucks is style perks . during certain times of the year style perks are offered . 5 you can receive one card for every purchase you make during this time . 5 the cards are for 15 off a purchase of 40 . 5 justice carries girls size 5 through size 20 . 5 they also carry half sizes for size 8 18 . 5 half sized dresses tops and jackets are only available online . 5 justice headquarters is located in new albany ohio . almost 400 associates work there and are divided into about 20 different departments . 6 the ceo of justice as of march 2016 is brian lynch . 6 the leaders of tween brands include nine adults who manage the company . 6 four of these leaders are male and five of these leaders are female . 6 justice has over 1 000 stores as of march 2016 . 6 these stores are mainly located in canada and the united states of america however some stores are located in mexico central america south america asia and the middle east . 6 contents 1 history 2 criticism 3 references 4 external links history edit limited too was created by the limited inc. in 1987 as a younger girls infants version of the limited . from 1987 to 1995 the number of stores increased from 2 to 288 different retail locations . in 1996 a new senior management team refocused limited too into a preteen girls fashion store . in 1999 limited too inc. spun off to establish a strong and independent brand identity . from 2001 to 2003 the company operated the mishmash chain that targeted 15 to 20 year old women and sold apparel accessories and gifts and competed head to head with chains like gadzooks wet seal and the women s businesses of abercrombie & fitch hollister co. and american eagle outfitters . the chain folded in 2003 because too inc. felt that they knew and understood the preteen customer better . committed to this focus too inc. launched the first justice just for girls stores in january 2004 . on july 10 2006 too inc. completed its name change to tween brands inc. and began trading on the nyse under the symbol twb . in february 2008 there were 582 limited too stores in 47 states and puerto rico as well as 25 franchised stores in the middle east . in august 2008 tween brands announced that it would discontinue its limited too line of 586 stores although select stores would still offer a line of higher quality limited too clothes in justice locations . in 2009 26 of these stores closed and 560 others were re branded as justice . 7 on june 25 2009 dress barn announced that it would buy tween brands inc in a friendly acquisition . 8 in 2010 tween brands began a boys clothing line entitled brothers . clothing from brothers was sold online only . 9 on january 1 2011 dress barn completed its reorganization into ascena retail group inc. trading on the nasdaq under the stock ticker symbol asna . 10 in 2012 brothers clothing began being sold in several justice stores . 9 over 20 justice stores sold brothers clothing by 2013 . 9 the brothers headquarters is located in ohio . 9 by june 2012 the number of justice stores had increased to 920 . the chain outsold the much larger walmart and target stores in the girls apparel category during the 4th quarter of 2011 and the 1st quarter of 2012 . 11 on feb 17 2015 ascena retail group inc. announced that the brothers brand would be discontinued . 12 justice began working in 2015 to create clothing that offers options for all girls regardless of their interest in glitter . 13 they modify current trends to meet the needs of girls including modesty and active play . 13 their clothing is designed in good taste to be enjoyed by both parents and girls . 13 criticism edit in 2007 slate magazine published an article by emily yoffe that was critical of the clothing offered for pre teen girls at several shops including limited too . when she took her eleven year old daughter shopping for school clothes the range available at limited too ran to clothing encrusted with rhinestones or sparkling with glitter a category yoffe called nitwit wear she mentions a t shirt with the slogan i left my brain in my locker push up bras for pre teens and boyshort underwear emblazoned buy it now tell dad later 14 when examined in the study putting on sexiness a content analysis of the presence of sexualizing characteristics in girls clothing justice had interesting results . 15 a total of 650 clothing pieces were analyzed into four groups defined as childish sexual both childish and sexual and neither childish nor sexual . 15 of the clothing documented 413 pieces or 63.5 % of the clothing was defined as childish 12 pieces or 1.8 % of the clothing was defined as sexual and 225 pieces or 34.6 % of the clothing was considered both childish and sexual . 15 no clothing from justice was considered neither childish nor sexual . 15 references edit the dress barn 2010 annual report our brands justice accessed 15 december 2012 news releases . phx.corporate ir.net . retrieved 2012 01 28 . https web.archive.org web 20090714023953 http www.latimes.com business la fi limited13 2008aug13 0 5416410 . story . archived from the original on july 14 2009 . retrieved august 27 2008 . missing or empty title help a b c d e f justice . shopjustice.com . 2015 . retrieved march 30 2016 . a b c d e f careers at justice . tween brands . retrieved march 30 2016 . tween brands company profile on wikinvest news releases . phx.corporate ir.net . retrieved 2012 01 28 . a b c d eaton dan september 20 2012 . justice adding boys clothing at more stores after successful test run . columbus business first . retrieved march 30 2016 . business wire 2011 01 03 . the dress barn inc. completes delaware holding company reorganization into ascena retail group inc. . business wire . retrieved 2012 01 28 . klara robert . it s not easy being tween adweek 27 june 2012 accessed 15 december 2012 ascena retail group inc. 2015 02 17 . ascena retail group inc. back its brothers brand . ascena retail group inc. retrieved 2015 02 18 . a b c zina august 13 2015 . back to school shopping modest tween girls clothing . lets lasso the moon . retrieved march 21 2015 . lolita s closet unbearably trampy back to school clothes a b c d goodin s. 2011 . putting on sexiness a content analysis of the presence of sexualizing characteristics in girl s clothing . sex roles . doi 10.1007 s11199 011 9966 8 . external links edit official tween brands inc website official justice website tween brands profile at wikinvest v t e l brands current bath & body works c. o. bigelow henri bendel la senza victoria s secret the white barn candle company former abercrombie & fitch express galyan s lane bryant lerner new york the limited the limited too retrieved from https en.wikipedia.org w index.php title tween brands & oldid 743113553 categories clothing retailers of the united statescompanies based in the columbus ohio metropolitan areacompanies formerly listed on the new york stock exchangechildren s clothingretail companies established in 19871987 establishments in the united stateshidden categories pages with citations lacking titlespages with citations having bare urls navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 7 october 2016 at 22 27 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