electricity provider founded 2007 headquarters austin tx united states area served texas key people david luppino ceo of general partner chad gallun coo of general partner mike elhaj cmo of general partner website http www.simplepower.com cirro energy acquired simple power in may 2011 . simple power is a privately owned retail electric provider rep based in austin texas . simple power services both residential and commercial customers in the deregulated texas electricity market . since the deregulation of the texas electricity market rep s like simple power are able to buy electricity at a wholesale rate and sell it at unrestricted prices . simple power s goal is to simplify the current and expected rise in complexity of plans signup rates and fees for all consumers in texas . switching from one provider to another does not require changing power lines but is the same as choosing a different service any other industry . typically the customer would only see changes in the billing company and rates . see also edit deregulation of the texas electricity market electric reliability council of texas external links edit compare energy rates in texas power to choose informational website public utilities commission of texas website electric reliability council of texas ercot retrieved from https en.wikipedia.org w index.php title simple power & oldid 660103867 categories power companies of the united statescompanies based in austin texas navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 30 april 2015 at 18 54 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view