type private industry furniture founded september 7 1990 founder jeffrey seaman morty seaman headquarters seffner florida u.s. number of locations 132 july 2016 area served united states puerto rico key people jeffrey seaman founder and ceo morty seaman founder stephen buckley president and coo revenue us 2.1 billion fy15 1 number of employees 5 500 2016 2 slogan buy the piece save a little . buy the room save a lot . website rooms to go official site rooms to go in durham north carolina rooms to go incorporated is a seffner florida based furniture store chain with 226 stores operating in alabama florida georgia louisiana mississippi north carolina south carolina tennessee texas virginia and puerto rico . 3 the company was founded on september 7 1990 4 by jeffrey and morty seaman when they sold seaman furniture company . 5 according to furniture today rooms to go is the 3rd largest furniture retailer in the country . 6 contents 1 history 1.1 1933 1990 seaman s 1.2 1990 founding of rooms to go 2 distribution centers 3 products 3.1 cindy crawford home 3.2 sofia vergara collection 3.3 eric church highway to home 4 see also 5 references 6 external links history edit 1933 1990 seaman s edit main article seaman s furniture julius seaman opened his first store in 1933 after dropping out of the seventh grade . his enterprise gradually increased to an annual 150 000 in sales and allowed him to send his two sons to the wharton school of the university of pennsylvania . his big gest goal in life was that his boys would follow him and build up his business morton seaman told forbes . julius seaman died at the age of 48 of a heart attack . he left morton the elder son and college graduate to help his mother save for the business while carl still in school did what he could on weekends and vacations . 7 in 1955 they spent 1 000 usd on the store s first ad . it was a full page spread in a local paper . when sales tripled the same week the ad was published morton decided to open a second store to reduce the cost of advertisement per unit . by 1971 there were seven seaman stores . 7 in 1988 seaman s furniture was taken over in a buyout by kohlberg kravis roberts & co. for 350 million burdening the company with severe debt . jeffrey seaman son of morton seaman was only 28 at the time but he shouldered a large portion of the buying duties for the company . he and his father developed an overseas program during seaman s restructuring phase . 8 in february 1990 four months after the major financial restructuring designed to reduce the company s debt kohlberg kravis roberts replaced the seaman s with matthew d. serra former president and ceo of the g. fox division of may department stores . 8 9 1990 founding of rooms to go edit after the seaman father and son left seaman s furniture due to kohlberg kravis roberts replacing them they opened the first rooms to go in orlando florida on september 7 1990 . rooms to go s founding concept was the sale of furniture in whole room packages . furniture was offered in predesigned rooms targeted at consumers looking to save both time and money without sacrificing quality when shopping for home decor . 10 distribution centers edit suwanee georgia charlotte north carolina dunn north carolina arlington texas katy texas seffner florida lakeland florida pearl river louisiana products edit cindy crawford home edit rooms to go has been partnered with supermodel cindy crawford for over 10 years . the cindy crawford home collection focuses on living room bedroom and dining room furniture . the collection specializes in designs that are fresh colorful and traditional in style . 11 sofia vergara collection edit in march 2013 rooms to go announced a partnership with modern family star sofia vergara . rooms to go and sofia s relationship began over 15 years ago when the single mother first moved to the u.s. according to sofia my relationship with rooms to go began over 15 years ago when i moved to the united states as a single mother and furnished my first apartment entirely from their store . the sofia vergara collection offers contemporary living room bedroom and dining room sets . 12 eric church highway to home edit rooms to go began selling eric church s highway to home furniture collection in 2016 . this collection of bedroom dining room upholstery and occasional pieces is inspired by eric s eclectic music and lifestyle . 13 the furniture collection was a natural endeavor for the country music star . before moving to nashville church worked in a furniture manufacturing plant and his father continues to work in the industry . 14 see also edit seaman s furniture references edit http www.forbes.com companies rooms to go http www.forbes.com companies rooms to go rooms to go store locator furniture store locator . rooms to go inc. retrieved february 2 2012 . rooms to go business review in seffner fl west coast florida bbb . better business bureau . retrieved february 3 2012 . rooms to go company profile yahoo finance . yahoo . retrieved february 2 2012 . top 100 us furniture stores by sales furniture today . apartment therapy . apartment therapy . retrieved 2015 10 12 . a b seaman furniture company inc. company history . funding universe . retrieved february 2 2012 . a b rooms to go inc. company history . funding universe . retrieved february 3 2012 . daniel cuff february 9 1990 . business people ; family members leave at seaman furniture new york times . the new york times . retrieved february 2 2012 . room to grow gulf coast business review tampa bay bradenton fort myers naples . gulf coast business review . april 30 2009 . retrieved february 4 2012 . supermodel cindy crawford works with rooms to go and j.c. penney on home furnishings . tampa bay times . retrieved 2015 10 09 . sofia vergara s new gig furniture . the huffington post . retrieved 2015 10 09 . highway to home eric church . eric church . retrieved 2016 07 22 . russell thomas oct 17 2015 . pulaski finds hit product with eric church collection . external links edit official website mobile wikimedia commons has media related to rooms to go . retrieved from https en.wikipedia.org w index.php title rooms to go & oldid 741225458 categories 1990 establishments in floridacompanies based in floridacompanies established in 1990furniture retailers of the united stateshidden categories official website different in wikidata and wikipediacommons category with page title same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in 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