ironmind enterprises inc. type privately held corporation industry iron sports founded 1988 headquarters nevada city california products weight training equipment and accessories hand grippers books apparel website http www.ironmind.com ironmind enterprises inc. is an american niche market business based in nevada city california that specializes in tools of the trade for serious strength athletes . 1 though many of its products include strength training equipment and accessories ironmind also publishes books dvds and the quarterly magazine milo a journal for serious strength athletes . ironmind sponsors competitions in weightlifting arm wrestling grip strength and strongman at events such as the arnold sports festival the gnc grip gauntlet and north american strongman . contents 1 psychology and strength sports 2 products 3 focus on grip strength 3.1 captains of crush grippers 4 publications 5 arnold sports festival 6 footnotes 7 further reading 8 external links psychology and strength sports edit ironmind was founded in 1988 by randall j. strossen a stanford psychology ph.d. with a longstanding interest in weightlifting and related strength sports . 2 that year also marked the beginning 3 of strossen s 12 year stint writing a monthly column for iron man magazine about the psychology of bodybuilding and weightlifting . 4 ironmind s slogan stronger minds stronger bodies reflects the company s roots in sports psychology . it is also the subtitle of strossen s second book a partial collection of his columns for iron man published by ironmind in 1994 . products edit some of ironmind s notable products include the captains of crush grippers the rolling thunder the vulcan racks system and the book super squats how to gain 30 pounds of muscle in 6 weeks . ironmind has been a mail order company since its inception and publishes an annual product catalog that also provides training tips a history of strength sports and information on subjects ranging from hand health to nutrition . the company counts scores of major collegiate and professional sports teams among its customers . 5 its vulcan racks are in use at the u.s. olympic training center 6 in colorado springs colorado and at the us olympic education center at northern michigan university . 7 the world s strongest man wsm contest has used ironmind s draft horse pulling harness for its competitions since 2002 . in 2006 ironmind manufactured a harness for the wsm s car walk event after consulting with two time wsm winner jouko ahola on the design . it has been used at wsm competitions ever since . 8 strength enthusiasts people training at home and those with hand ailments such a carpal tunnel syndrome and arthritis make up the rest of ironmind s patrons . 9 focus on grip strength edit grip strength has been a major focus for ironmind since the company introduced its specialized line of grip strength tools in 1990 . the idea that grip strength comprises three basic components crushing pinching and supporting elements deadlifting etc. was first presented to the world in the 1992 ironmind catalog . 10 ironmind promoted 11 and further developed this idea in later catalogs . it first published a chart in 1995 highlighting how grip strength applies to activities and professions ranging from law enforcement to powerlifting and playing music 12 and expanded on it in subsequent catalogs . two books written by grip strength expert john brookfield and published by ironmind mastery of hand strength revised edition 2008 and the grip master s manual 2002 also expand upon these basic components of grip strength which are now considered as widely accepted fact . 13 captains of crush grippers edit main article captains of crush grippers ironmind is known worldwide for its captains of crush line of hand grippers . these grippers considered the industry standard in building grip strength 14 15 have become somewhat of a cult phenomenon 2 and have amassed a worldwide following one british strength enthusiast has written into his will that he would like to be buried with his captains of crush hand gripper . 16 in 1991 ironmind began certifying people able to close the company s benchmark captains of crush no. 3 gripper ; certification on the captains of crush no. 4 was added in 1998 and certification on the captains of crush no. 3.5 was added in 2008 . 17 only five people joe kinney nathan holle david morton tommy heslep and magnus samuelsson have been certified for closing the no. 4 . 18 publications edit ironmind has published 18 books by established authors such as john mccallum ben weider and david webster . it has also developed and published books by such first time authors as john brookfield steve jeck steve justa brad johnson and brian jones many of whom have become authorities in their fields . 19 randall j. strossen s first book super squats how to gain 30 pounds of muscle in 6 weeks 1989 was also the first product offered by ironmind . it presents the classic 20 rep squat routine a routine best known for helping people bulk up in a short period of time . 20 the book is currently in its eighteenth printing in english and has been translated into german . 21 as a photographer and editor in chief for ironmind s quarterly journal milo launched in 1993 strossen flies over 100 000 miles a year to cover strength sport events around the world . 22 milo is the only american bodybuilding or weightlifting magazine to receive media accreditation to cover weightlifting at the 1996 2000 2004 and the 2008 olympics . 23 arnold sports festival edit ironmind has been involved as a sponsor or an organizer of the international weightlifting invitational gnc grip gauntlet and arm wrestling events at the arnold sports festival also known as the arnold classic or just the arnold and named after arnold schwarzenegger for several years . in 2005 ironmind worked with the event s co founder jim lorimer to bring shi zhiyong and zhang guozheng the two gold medalists from china s 2004 olympic men s weightlifting team to columbus ohio for the weightlifting exhibition at that year s festival . 24 the following year ironmind continued to help internationalize the arnold by bringing in three more 2004 olympic medalists in weightlifting george asanidze republic of georgia le maosheng china and velichko cholakov bulgaria . 25 footnotes edit ironmind main page a b spotlight randall strossen phd 79 the strongman . stanford magazine . retrieved 2008 10 05 . iron man september 1988 p. 74 ironmind timeline . retrieved 2008 10 04 . ironmind list of customers . retrieved 2008 10 04 . ironmind enterprises inc. 1999 00 . catalog . vol . 9 p. 29 . ironmind enterprises inc. 2005 . catalog . vol . 13 p. 33 . world s strongest man faq . archived from the original on 2008 08 22 . retrieved 2008 10 04 . robertson blair anthony 2008 05 02 . he built his company on a very firm handshake p. 2 . the sacramento bee . retrieved 2008 10 04 . dead link ironmind enterprises inc. 1992 . catalog . vol . 2 p. 11 . strong and healthy hands how do your hands work . retrieved 2008 10 07 . ironmind enterprises inc. 1995 . catalog . vol . 5 page 21 . fact and fiction about captains of crush hand grippers . retrieved 2008 10 07 . super gripper build grip strength and a crushing grip by using a supergripper . massiveforearms.com . retrieved 2002 09 05 . aldridge lee 2008 05 02 . grip strength . mma ring report . retrieved 2008 10 04 . robertson p. 2 captains of crush grippers rules for closing and certification . retrieved 2008 10 07 . kassam rahim . titans of power . musclemag september 2007 p. 262 . 2007 national strength and conditioning association conference list of presentations . archived from the original on october 28 2007 . retrieved 2008 10 07 . super squats how to gain 30 pounds of muscle in 6 weeks book review . crossfitway . retrieved 2014 06 14 . super kniebeugen j mf r priser och k p . retrieved 2008 10 07 . fortissimus news . archived from the original on 2008 06 10 . retrieved 2008 10 07 . ironmind milo a journal for serious strength athletes . archived from the original on may 29 2009 . retrieved 2008 10 07 . strossen randall j march 1 2005 . golden glow at the arnold . ironmind news . retrieved 2008 10 11 . strossen randall j march 5 2006 . cholakov brings it home . ironmind news . retrieved 2008 10 10 . further reading edit brookfield john . 2008 . mastery of hand strength revised edition . nevada city ironmind enterprises inc. isbn 978 0926888 81 4 brookfield john . 2002 . the grip master s manual . nevada city ironmind enterprises inc. isbn 0 926888 11 0 jeck steve and peter martin . 1996 . of stones and strength . nevada city ironmind enterprises inc. isbn 0 926888 05 6 johnson brad . 2005 . bodyweight exercises for extraordinary strength . nevada city ironmind enterprises inc. isbn 978 0 926888 78 4 jones brian . 2008 . grappling basics a new twist on conditioning . nevada city ironmind enterprises inc. isbn 978 0926888 79 1 jones brian . 2004 . the complete sandbag training course . nevada city ironmind enterprises inc. isbn 978 092688877 7 jones brian . 2007 . the conditioning handbook getting in top shape . nevada city ironmind enterprises inc. isbn 978 0 926888 14 2 justa steve . 1998 . rock iron steel the book of strength . nevada city ironmind enterprises inc. isbn 0 926888 07 2 mccallum john . 1993 . the complete keys to progress . ed . randall j. strossen . nevada city ironmind enterprises inc. isbn 0 926888 01 3 strossen randall j. 1989 . super squats how to gain 30 pounds of muscle in 6 weeks . nevada city ironmind enterprises inc. isbn 0 926888 00 5 strossen randall j. 1994 . ironmind stronger minds stronger bodies . nevada city ironmind enterprises inc. isbn 0 926888 02 1 strossen randall j. j.b. kinney and nathan holle . 2009 . captains of crush grippers what they are and how to close them second edition . nevada city ironmind enterprises inc. isbn 978 0926888 84 5 webster david . 1997 . sons of samson volume 2 profiles . nevada city ironmind enterprises inc. isbn 0 926888 06 4 weider ben . 2000 . louis cyr amazing canadian . nevada city ironmind enterprises inc. isbn 0 926888 09 9 external links edit ironmind news captains of crush grippers strong and healthy hands arnold sports festival north american strongman functional hand strength he built his company on a very firm handshake from the sacramento bee retrieved from https en.wikipedia.org w index.php title ironmind & oldid 742279671 categories weight training equipmentpublishing companies based in californiacompanies based in nevada county californiapublishing companies established in 1988book publishing companies based in californiahidden categories all articles with dead external linksarticles with dead external links from september 2010pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read 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