section may not adequately summarize key points of its contents . please consider expanding the lead to provide an accessible overview of all important aspects of the article . please discuss this issue on the article s talk page . april 2015 elmer s products elmer s logo used since 2007 type private industry adhesives stationery craft hardware predecessor borden founded 1947 ; 69 years ago 1947 founder gail borden jr. headquarters westerville ohio u.s. area served worldwide key people roger posacki president & ceo doug kramer cfo products adhesives office supplies craft supplies wood filler sealants paint markers foam board organizational products cutting tools parent newell brands website http elmers.com elmer s cascamite glue . easy to mix dry powder urea resin glue for wood fiberboard and other porous materials had to be mixed with water . elmer s glue all was introduced in 1947 ; packaging circa 1976 elmer s school glue was introduced in 1968 ; packaging circa 1976 elmer s washable no run school glue elmer s products is an american based company that has a line of adhesive craft home repair and office supply products . it is best known as the manufacturer of elmer s glue all a popular pva based synthetic glue in addition to other brands including krazy glue probond adhesives and x acto cutting tools . introduced by borden it was spun off independently in 1999 . the company was acquired in 2003 by berwind corporation a privately held investment firm . on october 5 2015 newell rubbermaid announced a 600 million deal to acquire elmer s products . 1 the logo for the brand was based upon elmer the bull mate of borden inc. s advertising mascot elsie the cow during the 20th century . elmer s image continues to be featured in the company logo . contents 1 history 1.1 early years 1.2 later years 1.3 let s bond program 1.4 elmer the bull 2 products 3 other brands 4 references 5 external links history edit on may 11 1857 with three employees and one product gail borden founded the company that became borden inc. in 1929 borden purchased the casein company of america the leading manufacturer of glues made from casein a byproduct of milk . borden introduced its first glue product known as casecorez glue in 1932 . five years later the company began producing resin adhesives for use in woodworking such as cascamite . 2 early years edit immediately after world war ii the company expanded into synthetic resin glues and in 1947 the first multipurpose consumer white glue known as elmer s glue all was introduced . 3 the glue was packaged in a glass bottle with a popsicle stick type wooden applicator attached with a rubber band . consumer feedback confirmed a need for an easier to use delivery method which prompted the company to develop easy to squeeze bottles featuring a push pull orange cap introduced in 1962 . this innovation remains in use and is a trademark of elmer s products . 4 later years edit over the next few decades elmer s focused on expansion of adhesive products for school and home in addition to developing a variety of hardware sealants compounds and caulks . in 1968 elmer s introduced elmer s school glue the first white glue that washed out of clothes . 5 in the 1970s elmer s also began marketing krazy glue a well known instant adhesive . in response to teacher requests for an easier to use no mess bonding method elmer s introduced its line of glue sticks in 1983 easing application and reducing mess . 4 in 1994 borden was purchased by kohlberg kravis roberts and elmer s was launched as a separate operating company . 2 the company focused on creating category leading adhesive and related products for school crafts hardware and home repair use . in 2000 elmer s acquired ross products an expansion that helped accelerate product development beyond adhesives and into the world of creative arts and crafts . two years later elmer s was purchased by another private equity firm and merged with hunt corporation known for development of adult arts and crafts and office products including the x acto and boston brands . in addition painters paint markers and other arts and crafts brands were added to the family . 4 let s bond program edit in 2013 elmer s partnered with researcher richard rende ph.d. to explore the benefits arts and crafts can offer children in the early years of growth and development . his research revealed that creative interaction between parents and young children engaging in activities like arts and crafts not only provides immediate and lasting cognitive benefits but also creates a unique bonding experience . 6 elmer the bull edit although elmer the bull did not become the marketing symbol for borden s adhesive line until 1951 he had been a familiar household name since the 1940s . elmer was designed in 1940 by david william reid . reid was part of the advertising team that developed elsie the cow the well known bovine marketing symbol for the dairy division . 7 elmer was a huge hit with the public and was frequently seen alongside elsie and their children in most promotional and advertising campaigns . 4 in 1951 elmer the bull was officially chosen to be the marketing symbol for all adhesives in the borden line and his portrait has been appearing on elmer s packaging ever since . 8 elmer s does not use animals or animal parts to make glue . its glue adhesive products are made from synthetic materials and are not derived from processing horses cows or any other animals or milk . 9 products edit the company manufactures a wide range of glues wood fillers display boards and paint markers . other brands edit krazy glue a super strong fast drying instant adhesive was introduced to the north american market in 1973 . it is based on ethyl cyanoacrylate and has properties similar to other cyanoacrylate adhesives commonly sold as crazy glue or super glue . x acto is the brand name for a variety of cutting tools and office products . cutting tools include hobby and utility knives saws carving tools and many small scale precision knives used for crafts and other applications . references edit newell rubbermaid to buy maker of elmer s glue for 600 million . wall street journal . retrieved 5 october 2015 . a b borden inc. history . locally made . a b c d elmers pdf . elmers turns 50 isn t just sticking to glue . discover the lasting benefits of arts and crafts . david reid creator of elsie the cow . joey green s weird facts about elmer s glue all . elmer s glue frequently asked questions faq . external links edit www.elmers.com elmer s site at elmers.com www.berwind.com berwind site at berwind.com material safety data sheet for elmer s glue all at elmers.com v t e newell brands newell company rubbermaid newell rubbermaid sanford l.p. elmer s products jarden corporation writing utensils sharpie paper mate dymo expo elmer s krazy glue liquid paper parker uniball prismacolor x acto waterman consumer solutions bionaire breville uk crock pot foodsaver health o meter holmes mr. coffee oster patton rival sunbeam villaware outdoor solutions coleman jostens k2 marmot pure fishing abu garcia berkley penn shakespeare rawlings adio exofficio madshus marker v lkl tools irwin industrial tools lenox tools commercial products rubbermaid commercial products baby and parenting graco nuk aprica baby jogger home solutions rubbermaid calphalon goody contigo bubba branded consumables first alert jarden home brands diamond pine mountain ball bernardin lehigh crawford mapa loew cornell united states playing card company bicycle bee hoyle kem waddington yankee candle resistat rino tuff weed warrior yorker process solutions jarden zinc products jarden plastic solutions jarden applied materials retrieved from https en.wikipedia.org w index.php title elmer % 27s products & oldid 743493321 categories adhesivescompanies based in the columbus ohio metropolitan areafictional bullshidden categories wikipedia introduction cleanup from april 2015all pages needing 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