subsidiary industry cosmetics founded 1976 in san francisco founder jean and jane ford headquarters san francisco united states area served worldwide key people jean and jane ford parent lvmh website www.benefitcosmetics.com benefit cosmetics llc is a manufacturer of cosmetics founded and headquartered in san francisco california selling at over 2 000 counters in more than 30 countries . it is a subsidiary of lvmh . contents 1 founders 2 history 3 references 4 external links founders edit jean and jane ford were born in indiana but later moved west to pursue a modeling career most notably the calgon bath products advertisements . 1 after modeling for a brief time the fords opted to move into a career in cosmetics . 1 today they still operate as co founders within the business . history edit benefit stand in debenhams department store in sutton london benefit cosmetics was founded in 1976 by twins jean and jane ford . initially founded as a beauty boutique the shop specialized in quick fix products for beauty dilemmas . the decision of having their own beauty boutique was merely based on a coin toss heads for a casserole cafe and tails for beauty boutique . in 1976 jean and jane ford opened up their small makeup shop called the face place in san francisco s mission district . their first product was a blush and lip tint called rose tint now renamed benetint . jean & jane ford originally created the rose flushed tint for an exotic dancer who was in need of a nipple tint . 2 benetint is most famously known by this story but it has become popular for a much wider clientele . it remains the company s best selling product with 10 million bottles sold . 2 the face place later moved to kearny st. in downtown san francisco in the 80 s and with the move came the debut of the original lip plumping product lip plump . in 1989 the catalog was developed . next jean and jane ford focused on department store distribution and soon after the original face place was renamed benefit cosmetics . in 1991 benefit opened up in its first u.s. department store henri bendel in new york city . with significant success in the u.s. benefit went international in 1997 with their expansion into harrods in london . soon after the benefit cosmetics product website was launched . lvmh acquired benefit cosmetics on september 14 1999 . in 2001 benefit launched their first bath and boudoir line bathina . benefit opened its first brow bar a boutique specializing in brow shaping in 2003 at macy s union square san francisco . 3 references edit a b ellenburg celia 2009 . benefit s jean and jane ford . retrieved july 1 2011 . a b millea holly june 2011 . she s come undone . elle magazine 170 178 . benefit cosmetics brows . retrieved july 1 2011 . external links edit bloomberg businessweek personal products official website v t e lvmh board of directors albert fr re antoine arnault bernadette chirac bernard arnault charles powell charles de croisset delphine arnault diego della valle felix rohatyn gilles hennessy hubert v drine yves thibault de silguy fashion and leather goods berluti c line donna karan international eluxury emilio pucci fendi givenchy kenzo loewe louis vuitton marc jacobs stefanobi thomas pink perfumes and cosmetics acqua di parma benefit cosmetics fresh guerlain kenzo parfums labrosse et dupont make up for ever parfums christian dior parfums givenchy perfumes loewe retailing le bon march dfs galleria la samaritaine sephora miami cruiseline starboard cruise services watches and jewellery bulgari chaumet dior watches fred joaillier hublot tag heuer zenith wines and spirits 10 cane rum ardbeg distillery belvedere cape mentelle vineyards dom p rignon domaine chandon california ch teau d yquem cloudy bay vineyards hennessy champagne krug champagne mercier mo t et chandon newton vineyard ruinart veuve clicquot glenmorangie 66 % wenjun other connaissance des arts investir les chos radio classique royal van lent retrieved from https en.wikipedia.org w index.php title benefit cosmetics & oldid 743700862 categories cosmetics companies of the united statesmanufacturing companies based in san franciscocompanies established in 19761976 establishments in california navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais rom n edit links this page was last modified on 10 october 2016 at 19 50 . text is available under the creative commons attribution sharealike license ; 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