please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . november 2015 learn how and when to remove this template message this article contains wording that promotes the subject in a subjective manner without imparting real information . please remove or replace such wording and instead of making proclamations about a subject s importance use facts and attribution to demonstrate that importance . november 2015 learn how and when to remove this template message this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . november 2015 learn how and when to remove this template message learn how and when to remove this template message emu australia emu 2015 logo founded 1948 founder gordon jackson headquarters south geelong victoria australia area served worldwide products footwear apparel and accessories website www.emuaustralia.com emu australia simply referred to as emu ; pronounced eem you often mispronounced eem moo is an australian lifestyle brand that designs produces and markets footwear and accessories . the brand is best known for their sheepskin and merino wool products . their signature products are sheepskin boots which have been a popular fashion trend for young women since the 2000s . emu products are also available for men and children . originally established in 1948 as jackson s tannery by gordon jackson jackson s supplied ugg boots to several retailers including a western australian company country leather who supplied their products to ugg holdings in the united states . in 1994 country leather opened its own shop in redondo beach california and ugg holdings began sourcing ugg boots directly from jackson s who had changed their name to emu australia when surf veteran andrew raggett took over ownership of the company . following the sale of ugg holdings to deckers outdoor corporation who outsourced the manufacture of ugg boots to china in 1995 emu continued production and sales under their own emu brand . 1 2 the main headquarters for the company is located in south geelong victoria australia . international locations include grand rapids michigan united states ; hamburg germany ; and london england . emu australia s main competitor for ugg boots in the australian market is luda productions which holds approximately 75 % market share in australia . the main competing brands in emu s overseas markets are ugg australia manufactured by deckers outdoor corporation and bearpaw which produce similar sheepskin products and who hold over 95 % market share worldwide between them . the name emu is derived from the australian coat of arms which features the emu bird . references edit smith brian . booty call . los angeles magazine . october 1 2001 page 75 . cronin emily . the story of ugg . the daily telegraph 30 january 2011 . external links edit wikimedia commons has media related to emu australia . official website retrieved from https en.wikipedia.org w index.php title emu australia & oldid 689094776 categories 1990s fashion2000s fashion2010s fashionretail companies established in 1994shoe companies of australia1994 establishments in australiashoe brandshidden categories articles with a promotional tone from november 2015all articles with a promotional tonearticles with peacock terms from november 2015all articles with peacock termsarticles needing additional references from november 2015all articles needing additional referencescommons category with page title same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages deutschpolski edit links this page was last modified on 4 november 2015 at 22 21 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view