private industry online retailer headquarters camden london uk products contact lenses website http www.visiondirect.co.uk vision direct group ltd is an online optical retailer that sells contact lenses solutions and eye care products . the company is based in the united kingdom with websites in italy belgium france ireland the netherlands and spain . contents 1 history 2 advertising 3 references 4 external links history edit the company was founded in 2004 as optical partners plc unlisted a small high street retail business headed by michael kraftman . 1 in 2014 it rebranded itself from getlenses . 2 advertising edit in 2015 vision direct ran a 2 m tv advertising campaign . 3 vision direct s 2015 christmas campaign featured a short sighted pug named gizmo who had been having trouble with his glasses . 4 5 references edit octopus invests in online contact lens business getoptics getlenses postoptics . www.growthbusiness.co.uk . retrieved 2016 01 11 . getlenses has rebranded as vision direct and is now europe s largest online supplier of contact lenses . . www.pressat.co.uk . retrieved 2016 01 11 . vision direct ad highlights the horror of glasses . www.campaignlive.co.uk . retrieved 2016 01 11 . metro.co.uk hattie gladwell for . vision direct will leave you in tears with their pug themed christmas ad . metro . retrieved 2016 01 11 . vision direct just hit peak christmas ad . the independent . retrieved 2016 01 11 . external links edit official website retrieved from https en.wikipedia.org w index.php title vision direct & oldid 702913121 categories internet companies of the united kingdombritish companies established in 2004hidden categories official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 february 2016 at 10 44 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view