public industry software founders david assia yaki dunietz headquarters or yehuda israel il key people guy bernstein ceo products magic xpa application platform magic xpi integration platform number of employees 1000 2015 website magic software enterprises magic software enterprises ltd is a global enterprise software company headquartered in or yehuda israel . it is listed on the nasdaq global select nasdaq mgic and is also listed on the tel aviv stock exchange ta 100 index . 1 history edit magic software enterprises was founded in 1983 by david assia and yaki dunietz as a spin off from mashov computers 2 a publicly traded israeli company that provided business solutions on microcomputers . the new company was originally named mashov software export mse and developed software for the global market specifically an application generator named magic . mashov s major innovation was a metadata driven approach to programming that required no compiling or linking and also allowed instantaneous debugging . the magic platform was originally designed and developed by jonathan yoni hashkes along with miko hasson who was responsible for programme management . during the 1980s the company grew based on its sales to the dos and unix platforms . the product was used by many large organizations including the israel defense forces . in 1991 the company changed its name to magic software enterprises retaining the acronym mse and became the first israeli software company to go public on the nasdaq . 3 2 during this period the company developed a close relationship with ibm focusing on as 400 systems . in mid 1995 the first version of magic for windows was released . in 1998 magic was acquired by the formula group headed by dan goldstein . in february 2000 it raised over 100 million and traded at a company valuation of 1 billion . in 2001 magic released edeveloper rohan a graphical rules based and event driven framework that offered a pre compiled engine for database business tasks and a wide variety of generic runtime services and functions . in february 2001 menachem hasfari replaced jack dunitz as ceo after a series of failures that led the company to post two successive profit warnings . 4 in 2007 guy bernstein was appointed chairman of the board at magic software enterprises replacing david assia . prior to that bernstein had served as chief financial and operations officer of magic software since 1999 . guy bernstein was appointed ceo of magic software enterprises in april 2010 . 5 in 2003 magic released the ibolt integration platform . in july 2008 it released the first version of the unipaas application platform replacing edeveloper . in 2011 magic released a . net version of unipaas and launched a new offering for enterprise mobility . in may 2012 magic launched a company wide rebranding including new product names a new logo and tagline . unipaas was renamed magic xpa application platform and ibolt was renamed magic xpi integration platform . 6 the magic xpi integration platform was enhanced to include in memory data grid imdg technology from gigaspaces . 7 in 2016 magic entered into an agreement to acquire a 60 % equity interest in roshtov software industries for 21 million with an option to acquire 100 % of the equity in roshtov developer of the clicks platform used in patient file oriented software solutions for managed care and healthcare providers . 8 see also edit economy of israel references edit magic announces distribution of cash dividend for first half of 2016 . the wall street transcript . a b morgenstern henry 16 september 1994 . the magic continues . programming free program from magic software enterprises ltd. . israel business today via highbeam subscription required . retrieved 16 august 2016 . holloway simon 15 july 2008 . the magic story . bloor research international . retrieved 2016 08 15 . magic loses its illusions magic software announces guy bernstein to replace david assia as chairman of the board formulasystems.com november 8 2007 . branding online focused rebranding increases website traffic 20 % facebook fans 1 000 % youtube subscribers 70 % marketing sherpa december 19 2012 . magic goes in memory with app framework the four hundred july 1 2015 . magic software enters deal to buy 60 % stake in israel based roshtov software for 21 mln retrieved from https en.wikipedia.org w index.php title magic software enterprises & oldid 742683002 categories software companies of israelhidden categories subscription required using viapages containing links to subscription only content navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutschfran ais edit links this page was last modified on 5 october 2016 at 04 30 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view