orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . april 2014 lopez negrete communications type private industry advertising founder alex l pez negrete cathy l pez negrete headquarters houston texas united states area served united states key people alex l pez negrete ceo cathy l pez negrete cfo website 1 lopez negrete communications is an advertising agency based out of houston texas that focuses on the hispanic community . 1 lopez negrete has created advertising campaigns for numerous national brands including bank of america wal mart microsoft royal dutch shell miller brewing company 1 the houston astros 2 and nbc universal . 3 in a 2007 billboard magazine article lopez negrete was described as the top latin ad agency and the company s ceo alex l pez negrete was named 2012 agency executive of the year by hispanicad.com . 4 contents 1 2006 2 2007 3 2009 4 2010 5 2011 6 2013 7 references 8 external links 2006 edit in may 2006 the houston business journal rated lopez negrete communications as the second largest advertising firm in houston and reported that it had a revenue of 135 million . 2 2007 edit in december 2007 l pez negrete communications opened an office in the city of burbank california . 3 this was because l pez negrete communications won the media planning and buying account for nbc universal according to the houston business journal . 3 2009 edit in may 2009 lopez negrete signed with dr pepper snapple group and kraft singles to do their hispanic advertising . 1 these deals accounted for a 9 % increase in lopez negrete s revenue in 2009 according to advertising age . 5 in the same 2009 article advertising age noted that lopez negrete communications was the fifth largest u.s. agency catered to the hispanic public . 5 advertising age added that their ads for kraft singles and dr. pepper were standouts for their ability to reach hispanic teens . 5 in the dr. pepper campaign the agency created a hit song lalalalife vida23 that was enhanced by an internet feature allowing teenagers to share and remix the song . 6 advertising age credited dr. pepper s 9.5 % sales increase to u.s. hispanics to this advertisement . 6 in the vida23 campaign lopez negrete communications worked with andres levin and cucu diamantes from yerba buena a new york grammy nominated fusion band . 7 2010 edit in february 2010 brett elliott a senior copywriter at lopez negrete communications was awarded with the silver medal award at the addy awards . 8 the award was given posthumously as elliott died in march 2009 . 8 in july 2010 lopez negrete joined with cesar millan known as the dog whisperer to bring awareness to the hispanic community about pet overpopulation and to promote neutering . 9 in august 2010 lopez negrete communications was named hispanic agency of record for georgia pacific s quilted northern bath tissue . 10 in early october 2010 verizon communications chose lopez negrete communications houston as its agency for ads aimed at spanish speaking consumers for the company s landline telephone high speed internet and fios television services . 11 on october 12 2010 alex l pez negrete was inducted to the american advertising federation class of 2010 southwest hall of fame . according to the source the honor goes to elite men and women who have distinguished themselves in their careers have contributed to the betterment of advertising and its reputation and who have made volunteer efforts outside the workplace . 12 2011 edit in march lopez negrete communications announced that it would take over its brand leadership strategic planning business analytics and creative development for kraft foods brand maxwell house . this marks the fourth kraft foods brand to join the agency s client roster . 13 2013 edit in may 2013 ahaa the voice of hispanic marketing honored walmart a lopez negrete client with its first annual marketer of the year award . 14 in july 2013 lopez negrete communications joined with the recreational fishing and boating foundation to launch a five year campaign to increase boating and fishing participation among the hispanic population . 15 also in july 2013 lopez negrete communications was named the hispanic agency of record for verizon wireless . 16 references edit a b c hall christine june 3 2009 lopez negrete gets taste of dr pepper kraft accounts houston business journal retrieved march 15 2010 a b wollman allison may 19 2006 hispanic media firms brace for houston newcomer houston business journal retrieved march 16 2010 a b c hall christine december 7 2007 nbc universal deal takes l pez negrete to tinseltown houston business journal retrieved march 16 2010 bryant gene may 7 2012 alex lopez negrete hispanicad.com 2012 agency executive of the year . hispanicad.com retrieved may 7 2012 a b c the ones to watch from unexpectedly surging fallon to talent drawing red scout these shops are best positioned for mention on next year s a list advertising age january 5 2010 retrieved march 15 2010 a b wentz laurel january 4 2010 hot pockets dr pepper win over bicultural youth advertising age retrieved march 15 2010 ben yehuda ayala december 9 2009 what s in a name superstars not essential for effective latin sponsorship deals billboard retrieved march 15 2010 a b hall christine february 25 2010 houston symphony takes space concert international houston business journal retrieved march 15 2010 dog whisperer promotes spay neutering . fox news . 7 july 2010 . retrieved 8 july 2010 . hall christine 13 august 2010 . lopez negrete rolls over review to land quilted northern account . houston business journal . retrieved 13 august 2010 . elliott stuart 10 october 2010 . news from the advertising industry . the new york times . retrieved 10 october 2010 . alex l pez negrete inducted to the american advertising federation class of 2010 southwest hall of fame . only in houston . 8 june 2010 . retrieved 8 june 2010 . lopez negrete communications gets maxwell house deal . hispanicbusiness . 7 march 2011 . retrieved 7 march 2011 . ahaa honors walmart with marketer of the year award . hispanicad development . retrieved 26 july 2013 . rbff targets hispanics in participation campaign . trade only today . retrieved 26 july 2013 . aditham kiran . here s a quick update on verizon s multicultural biz globalhue . agencyspy . retrieved 26 july 2013 . external links edit lopez negrete communications website retrieved from https en.wikipedia.org w index.php title lopez negrete communications & oldid 743465747 categories advertising agencies of the united statescompanies based in houstonprivately held companies based in texashidden categories orphaned articles from april 2014all orphaned articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent 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