name type private industry networking equipment founded 1996 ; 20 years ago 1996 founder zh o ji nj n zh o ji x ng headquarters shenzhen guangdong china area served worldwide products hubs routers dsl cable gateways switches wireless access points storage and security ip cameras revenue 1.9 billion 2013 1 number of employees 21 849 worldwide dec 2013 website www.tp link.com tp link chinese stylized as tp link is a chinese manufacturer of computer networking products based in shenzhen guangdong . contents 1 history 2 product ranges 3 manufacturing 4 references 5 external links history edit tp link global headquarters in shenzhen china tp link was founded in 1996 by two brothers zh o ji nj n and zh o ji x ng with a network card they had developed . the company name was based on the concept of twisted pair link a kind of electromagnetic cabling hence the tp in the company s name . 2 tp link sells through multiple sales channels globally including traditional retailers online retailers wholesale distributors direct market resellers dmrs value added resellers vars and broadband service providers . its main competition includes companies such as netgear buffalo belkin linksys d link and asus . tp link began its first international expansion in 2005 . in 2007 the company moved into its new 100 000 square meters headquarters and facilities at shenzhen s hi tech industry park . tp link usa was established in 2008 . 3 in september 2016 tp link unveiled a new logo and slogan reliably smart ; the new logo is meant to portray the company as being a lifestyle oriented brand as it expands into smart home products . 4 5 product ranges edit tp link ac1900 wireless dual band gigabit adsl2 modem router tp link products include wireless routers adsl range extenders routers switches ip cameras powerline adapters print servers media converters wireless adapters and power banks . tp link also manufactured the onhub router for google . 4 manufacturing edit tp link is one of the few major wireless networking companies to manufacture its products in house as opposed to outsourcing to original design manufacturers odms . the company says this control over components and the supply chain is a key competitive differentiator . 6 references edit about tp link welcome to tp link . tp link.com . retrieved 2014 03 07 . network gear firm tp link thinks big in us market across americas chinadaily.com.cn . usa.chinadaily.com.cn . 2013 04 05 . retrieved 2014 03 07 . richard xu 2013 09 15 . richard xu vice president tp link . businessinterviews.com . retrieved 2014 03 07 . a b tp link transforms from purveyor of fine tools to smart life enabler . cnet . retrieved 28 september 2016 . introducing the new tp link tp link unveils completely new look and brand identity . tp link . retrieved 28 september 2016 . tp link targets aggressive u.s. expansion vars included . crn . archived from the original on 5 january 2012 . retrieved 2014 03 07 . external links edit official website retrieved from https en.wikipedia.org w index.php title tp link & oldid 744077561 categories companies established in 1996networking hardware companiesmanufacturing companies based in shenzhenchinese brandstelecommunication equipment companies of chinanetworking hardwarewireless networkingrouters computing networking companiesprivately held companies of china1996 establishments in chinahidden categories engvarb from august 2016use dmy dates from august 2016official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages deutschespa ol fran aisbahasa indonesiaitaliano nederlands polski edit links this page was last modified on 13 october 2016 at 00 14 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view