please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages a major contributor to this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . june 2014 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . november 2015 learn how and when to remove this template message learn how and when to remove this template message jawbone industry consumer electronics founded december 1 1999 1999 12 01 as aliph founder alexander asseily and hosain rahman headquarters san francisco california u.s. key people alexander asseily chairman hosain rahman ceo yves behar designer products products list jawbone up jawbone jambox jawbone big jambox jawbone mini jambox jawbone era jawbone icon jawbone icon hd jawbone icon hd nerd services services list up app website www.jawbone.com jawbone is an american privately held consumer technology and wearable products company headquartered in san francisco california . it develops and sells wearable technology such as wristbands and portable audio devices wireless speakers bluetooth headsets and related technology . jawbone markets its wearable products as part of the internet of things . 1 2 3 contents 1 history 1.1 aliph 1.2 expansion 2008 to 2010 1.3 new name 2011 1.4 2012 to 2013 1.5 2014 to present 2 products 2.1 up 2.2 up24 2.3 upmove 2.4 up for groups 2.5 speakers 2.5.1 jambox 2.5.2 big jambox 2.5.3 mini jambox 2.6 headsets 2.6.1 jawbone icon 2.6.2 jawbone era 2.6.3 icon hd the nerd 3 references 4 external links history edit alexander asseily and hosain rahman who met as stanford university undergraduates founded aliph which would later become jawbone around 1999 in san francisco . 4 aliph edit an early headset from 2007 according to later legal documents the company was originally called aliphcom and formed in march 1998 during the dot com bubble . 5 in 2002 aliph won a contract with darpa the u.s. military s research arm to research ways for combat soldiers to communicate with each other in difficult conditions . 6 the pair began to develop a mobile phone headset designed to suppress background noise . 7 after undisclosed seed funding about 1.5 million was raised in june 2002 . 5 in 2006 aliph released a youtube demonstration of a wireless version of its jawbone headset and announced that yves b har would be hired as vice president and creative director . 8 the company s earliest venture capital investor was the mayfield fund which invested 0.8 million in december 2006 . 9 in january 2007 aliph revealed its wireless jawbone headset at the consumer electronics show . 10 in july 2007 khosla ventures made a 5 million investment in the company . 11 expansion 2008 to 2010 edit at the beginning of 2008 aliph received another major investment of 30 million from sequoia capital . 12 aliph announced another bluetooth headset in may 2008 . 13 14 new jawbone became available for sale at the apple store for the first time in the summer of 2008 . 15 aliph promoted new jawbone by offering a 20 discount to drivers who had been cited for using mobile phones while driving after the state of california passed legislation to ban the use of handheld phones for drivers . 16 in april 2009 aliph announced a third edition of its bluetooth headset jawbone prime . 17 in january 2010 aliph announced the jawbone icon and software for users to customize their jawbone device with free applications and updates . users may plug a jawbone device into a computer and add apps that adjust the tone or language of the voice announcements made by the headset or reprogram the talk button . 18 the company announced collaboration with cisco systems to use its software and devices with cisco s ip phones . the partnership included an exclusive jawbone icon for cisco bluetooth headset . 19 in 2010 aliph released its first non headset product jambox a compact wireless bluetooth speaker and speakerphone 20 that by 2011 became one of the company s best selling products . 21 like jawbone s headsets jambox had software that can be customized and updated . 20 in december 2010 the jawbone was named a design of the decade from the industrial designers society of america . 22 new name 2011 edit throughout 2011 jawbone closed three different rounds of funding first securing a 49 million investment from venture capital firm andreessen horowitz in march 23 then 70 million from a group of investors advised by jp morgan asset management 24 and finally closing out the year with an announcement of 40 million combined from deutsche telekom kleiner perkins caufield & byers private investor yuri milner and investors advised by jp morgan asset management . 25 in january 2011 the company released its fifth bluetooth headset jawbone era and dropped the name aliph to officially adopt its jawbone moniker . 26 later that year jawbone unveiled a new bluetooth headset concept icon hd the nerd . the company also announced its companion for android app which allows android mobile phone users to view their headset s remaining battery life on their phone hear calendar alerts and dial into conference calls . 17 the jambox also saw updates in 2011 including the jamchain a plastic necklace holster to hang a jambox . jawbone produced a music video to promote jambox and jamchain called wednesday was a good day a silicon valley themed parody of ice cube s hit today was a good day . 27 that year jawbone launched liveaudio for jambox a free update to recreate the effects of live music . 28 also in 2011 jawbone announced and then paused production of its lifestyle tracking system up by jawbone . 29 the up wristband and accompanying app was first announced at the ted conference in scotland in july 2011 . describing the company s foray into health rahman told techcrunch it seems like a big departure but once we start talking about the things it takes to make this whole category work we get into things like making it tiny having a long battery life making it fashionable making it waterproof working with smartphones having a rich visual experience on your smartphone and making it social . this is all stuff we do anyway . it comes back around to the mission of your mobile lifestyle . 30 highly anticipated by jawbone fans and the media 31 the up lifestyle tracker and app system launched in november 2011 . fastcompany design reported if up works it could augur a huge shift in the way we approach weight loss and staying healthy . 32 jawbone halted production of the product a month later in response to widespread customer claims of issues with charging syncing and in some cases product failure . the guarantee offered purchasers of up full refunds for any reason even if they wanted to keep their wristbands . 29 in december 2011 jawbone teamed up with snoop dogg and brazilian rapper marcelo d2 on a single titled obrigado brazil . the video featured the jambox . 33 2012 to 2013 edit by february 2012 jawbone was valued at an estimated 1.5 billion . 34 in may 2012 jawbone introduced big jambox 35 and in august 2012 custom color combinations for jambox . 36 in september 2012 with the iphone 5 apple introduced a proprietary lightning connector incompatible with previous generations of the iphone . this prompted a shift from plug in audio docks to wireless speakers that supported bluetooth and airplay . 37 jawbone had an advertising campaign and released a youtube video showcasing exploding speakers with outdated audio docks . 38 39 in november 2012 jawbone released a new up and a redesigned ios app for up . since original up users had been refunded even if they kept the device they did not receive a new up . jawbone also used the intervening time to add new features to its software making up a more powerful life tracking device . 40 in february 2013 jawbone completed an acquisition of design firm visere and massivehealth best known for its crowd sourced food app the eatery . 41 in march 2013 jawbone announced that up would be available internationally . the company also launched of the android app for up . 42 however this app was not compatible with most android tablets such as the nexus 7 . a month later jawbone announced software to allow developers to access jawbone up data and integrate their apps . 43 also in april 2013 jawbone announced its acquisition of bodymedia a maker of wearable health tracking devices . 44 in may 2013 jawbone added marissa mayer ceo of yahoo and robert wiesenthal coo of warner music group to its board of directors . 45 mindy mount from microsoft became president of the company at the same time . 46 also in may 2013 jawbone announced customer colors for the big jambox . 47 in september 2013 jawbone announced the mini jambox and a water resistant leather case for it . 48 in 2012 ceo and founder rahman was named to fortune magazine s 40 under 40 . 49 the following year he was among fast company magazine s most creative people 50 and vanity fair magazine s new establishment 51 and was recognized as one of time 100 s most influential people of 2014 . 52 he talked at ted 53 dld 54 leweb 55 sxsw 56 and the d mobile conference . 57 in september 2013 jawbone raised 93 million in debt financing from silver lake fortress investment group j.p. morgan and wells fargo plus 20 million in equity funding from previous investors . 58 2014 to present edit in february 2014 a round of investment estimated at 250 million led by the firm of suhail rizvi was reported . 59 mindy mount left as president about the same time after less than a year . 60 by early 2015 a lawsuit from manufacturer flextronics over 20 million of payment disagreements was reportedly settled . 61 62 in may 2015 jawbone filed a lawsuit against fitbit in california state court accusing fitbit of hiring away employees who took confidential and proprietary information along with them . 63 in april 2015 the company closed 300 million in debt financing from investment management firm blackrock and ended previous loan agreements . 64 after a market research firm estimated jawbone had only 2.8 % of the market for fitness trackers lay offs were reported in november 2015 . 65 in april 2016 the united states international trade commission sided with fitbit in a patent dispute . 66 another round of rulings in august 2016 was mixed but analysts said the tide has turned in favor of fitbit . 67 according to a report by business insider as of september 2016 jawbone has almost no inventory left and has struggled to pay one of its customer service agencies . 68 products edit up edit announced in november 2011 up by jawbone is an activity tracker the company s first non audio product . it consisted of a flexible rubber coated wristband and accompanying iphone and android app up allows users to track their sleep eating habits and daily activity including steps taken and calories burned . the wristband is water resistant with a rechargeable battery . 69 the wristband features a vibration motor that can be programmed as an alarm to wake users or act as a reminder when users have been sedentary too long . 7 the up app includes