advertising standards council of india asci type public industry advertising founded 1985 headquarters mumbai maharashtra india area served india key people narendra ambwani chairman 1 2 shweta purandare secretary general 3 website ascionline.org advertising standards council of india asci is a self regulatory voluntary organization of the advertising industry in india . it is a non government body . contents 1 origin 2 members of asci 3 self regulation 4 need for asci 5 references 6 external links origin edit like other countries around the world india too has a self regulatory organization sro for advertising content the advertising standards council of india asci founded in 1985 . the three main constituents of advertising industry viz advertisers advertising agencies and media came together to form this independent ngo . the aim of asci is to maintain and enhance the public s confidence in advertising . their mandate is that all advertising material must be truthful legal and honest decent and not objectify women safe for consumers especially children and last but not the least fair to their competitors . 4 members of asci edit asci s team consists of the board of governors 5 the consumer complaints council ccc 6 and its secretariat . asci has 12 members in its board of governors four each representing the key sectors such as advertisers advertising agencies media and allied professions such as market research consulting business education etc. the ccc currently has about 21 members 9 are from within the industry and 12 are from the civil society like well known doctors lawyers journalists academicians consumer activists etc. the ccc s decision on complaint against any ad is final . asci also has its own independent secretariat of 5 members which is headed by the secretary general . there is no other non governmental body in india which regulates the advertising content that is released in india . if an ad that is released in india seems objectionable a person can write to asci with their complaint . this complaint will be deliberated on by the ccc after providing due process to advertiser to defend the ad against the complaint and depending on whether the ad is in alignment with the asci code and law of the land 7 the complaint is upheld or not upheld and if upheld then the ad is voluntarily either withdrawn or modified . 8 in 2007 the government of india amended the cable tv network rules advertising code by which ads which violate asci code can not be permitted on tv . self regulation edit almost all professional fields have self regulatory bodies governing their activities . for the advertising fraternity until 1985 there was none . due to this there was a lot of false misleading and offensive advertising . this led to consumers losing faith in advertising and hence resenting it . it was decided that if this continued it would not take time for statutory regulations such as censorship to be imposed on advertising content . in 1985 asci to be imposed on advertisers and advertising agencies . this would make fair truthful and decent advertising almost impossible which would in turn hinder the industry s ability to compete and grow . in 1985 the asci adopted a code for self regulation in advertising . with the introduction of the code the aim is to promote honest and decent advertising and fair competition in the industry . it will also ensure the protection of consumer interests and the all concerned with the ad industry advertisers media advertising agencies and others who help in the creation or placement of advertisements . as the fraternity starts accepting the code it will result in fewer false claims fewer unfair advertisements and increased respect for advertisers . 9 need for asci edit when an advertiser is creating an ad the consumer is his audience . the feedback from a consumer is important to the advertiser so he can be assured if his message has been correctly conveyed . if a consumer feels that a particular advertisement is in bad taste or is false in its claims they need a body or council to whom they can air their grievances and who will take any appropriate action if necessary . asci as a self regulatory body governing advertising content is the ideal medium as its purpose is to serve both the advertisers as well as the consumers . references edit india campaign 2010 01 07 . asci launches campaign against dishonest misleading ads news advertising campaign india . campaignindia.in . retrieved 2011 02 12 . ad stand advertisements in education sector . economictimes.indiatimes.com . 2011 01 05 . retrieved 2011 02 12 . ad companies opting for tactical advertising to break clutter . economictimes.indiatimes.com . 2011 01 14 . retrieved 2011 02 12 . asci why self regulation . ascionline.org . retrieved 2011 02 12 . asci board of governors . ascionline.org . 2011 02 01 . retrieved 2011 02 12 . asci ccc members . ascionline.org . 2010 10 15 . retrieved 2011 02 12 . asci asci code . ascionline.org . 1985 11 20 . retrieved 2011 02 12 . agencies 2007 12 26 . asci seeks to benefit from global self regulation practices . express india . retrieved 2011 02 12 . kalpana ganesh 2010 09 06 . asci to introduce advertising code for educational sector . indiaprwire.com . retrieved 2011 02 12 . complaints handling process complaints are acknowledged instantly and tracking number is provided this is good . if there is any shortcoming in the complaint submission viz.documents are not attached complaints is not covering the complete details copy of advertisement is not forwarded or hard copies are not submitted the same should be informed to the complainant for correction . this will one hand save the time to reach to a logical end & on other hand will satisfy the complainant . external links edit to create awareness among the public on advertisement rights the official website for the advertising standards council of india asci the official website for the indian society of advertisers the official website for the advertising agencies association of india permanent dead link the official website for the indian newspapers society goafest 2011 announced also includes a two day special initiative retrieved from https en.wikipedia.org w index.php title advertising standards council of india & oldid 742637685 categories business organisations in indiacompanies established in 1985regulatory agencies of indiaadvertising organizationsadvertising in indiaadvertising regulation1985 establishments in indiahidden categories all articles with dead external linksarticles with dead external links from october 2016articles with permanently dead external links navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent 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