coles express type subsidiary industry automotive and retail founded july 2003 headquarters hawthorn east melbourne australia number of locations 642 key people simon mcdowell director convenience & fuel at coles products petrol convenience and grocery revenue a 6.7 billion 2016 parent wesfarmers website www.colesexpress.com.au eureka operations pty ltd trading as coles express is an australian chain of convenience stores at shell australia petrol stations . its operations are managed by coles . the business venture and corresponding fuel discount offer was launched in july 2003 in response to the similar offer by rival woolworths limited some years earlier proving attractive to shoppers . coles myer purchased the retail business of shell australia multi site franchisees in 2003 for a 94 million . 1 shell is the exclusive supplier of fuel products leases the service station property to coles and maintains the presence of the pecten and other shell branding on the price board and other signage . approximately 270 independently franchised shell service stations remain unassociated with coles express and where the fuel discount offer is not accepted . 2 despite revenue for fy16 decreasing wesfarmers stated that excluding fuel sales which have declined in store sales increased . contents 1 history 2 the coles and shell alliance 3 fuel discount offer 3.1 everyday offer 3.2 bonus offers 4 gallery 5 references 6 external links history edit the coles express brand originally referred to a small number of medium sized supermarkets coles ran in the central business districts of melbourne sydney and brisbane . with the launch of coles fuel offer these were rebranded coles central . the current coles express chain began at more than 150 service stations in victoria on 28 july 2003 . 3 after this initial trial it was followed by a national roll out from 1 december the same year starting with new south wales and completed in mid 2004 . the initial success of the discount offer saw fuel shortages in victoria after the offer began in new south wales where shell s busiest sites are located as shell failed to cope with the distribution of a 30 percent increase in demand . 4 there are now 666 coles express service stations across australia . all former shell multi site franchisee sites became coles express stores . this transition included the petrol stations and stand alone shell select convenience stores in melbourne s cbd which closed by december 2006 . citation needed on 20 february 2006 90 vehicle servicing bays at coles express service stations formerly part of shell s autoserv and autocare network became kmart tyre and auto service outlets . 5 the coles and shell alliance edit the coles and shell commercial alliance involves coles setting fuel and shop prices and running the business management under the everyday needs business within coles group convenience and grocery merchandise provided by coles group s supply chain and distribution network directly employing the service station staff shell australia exclusive supplier of fuel oil lubricant and car care products leases the service station property to coles maintain its pecten and other shell branding on site signage fuel discount offer edit everyday offer edit when a customer spends over a qualifying amount typically 30 in one transaction at coles supermarkets bi lo coles central pick n pay hypermarkets or at coles online they are entitled to a fuel discount of 4c per litre off the bowser price at coles express service stations . this discount is obtained by providing a discount voucher printed at the bottom of their receipt and includes all of shell s quality fuels such as v power e10 and lpg . on 7 june 2007 kmart joined the 4c fuel discount offer only as a limited time until 1 august when it became permanent . this offer does not include kmart tyre and auto service transactions . kmart eventually pulled out of the 4c fuel discount offer in july 2010 . the discount offer does not apply to shell card fleet card motorpass or motorcharge transactions . bonus offers edit an additional bonus discount was introduced in late 2006 with a further 2c per litre fuel discount when customers spend 2 in store in the one transaction . 6 the offer was made permanent in april 2007 after rival caltex woolworths created a similar offer of an additional 4c discount if customers spend 5 in the one transaction at their petrol stations . the 2c per litre finished on 1 february 2013 . other variations of the fuel offer have been offered from time to time including in the lead up to christmas 2006 the 4c offer increased to 10c for customers spending 80 and over in one transaction at coles supermarkets ; this offer was extended for a further short time in attempt to boost coles sales figures . occasionally liquorland offers a 20c per litre discount offer when customers purchase six bottles of wine in one transaction . kmart tyre and auto service has offered a 30c per litre discount offer when customers purchased four certain tyres in one transaction . from 13 to 15 july 2009 the discount was increased to 10c for customers that spent over 100 25c for customers who spent over 200 and 40c for customers who spent over 300 . 7 in 2016 victoria joined new south wales queensland and south australia imposing laws against falsely advertising the discounted price on petrol boards this followed on from a 2013 accc ruling on fuel discounting on woolworths and coles express fuel discounting practices . 8 9 gallery edit coles express on hornibrook esplanade clontarf queensland coles express on sturt highway wagga wagga new south wales coles express on burwood highway vermont south melbourne coles express hungry jack s on elizabeth street hobart . references edit fletcher upbeat about coles express . the australian financial review . 2003 10 15 . retrieved 2009 08 30 . coles express about us faq . eureka operations pty ltd. 2016 . retrieved 2016 10 05 . coles fuel offer extending after trial . b & t. 2003 10 30 . archived from the original on june 29 2004 . retrieved 2009 08 30 . coles runs short on petrol . the sydney morning herald . 2003 12 09 . retrieved 2009 08 30 . coles myer adds to kmart fuel load . the australian . 2006 01 08 . retrieved 2009 08 30 . coles express special offers save up to 6c a litre on fuel . eureka operations pty ltd. 2009 . retrieved 2009 08 30 . coles ups fight in petrol price war . business spectator . 2009 07 13 . retrieved 2009 08 30 . dead link battersby lucy 21 february 2016 . ban on adverts for discount fuel . the age . fairfax media . retrieved 2016 10 05 . petrol stations will be banned from advertising discounted fuel prices on their display boards under new regulations to be introduced by the victorian government later this year . coles and woolworths undertake to cease supermarket subsidised fuel discounts . accc . australian competition & consumer commission . 6 december 2013 . retrieved 2016 10 05 . the accc has today accepted undertakings from each of coles and woolworths that they will each voluntarily cease making fuel saving offers external links edit wikimedia commons has media related to coles express . coles express v t e wesfarmers limited retail operations coles coles coles.com.au coles express vintage cellars first choice liquor bi lo liquorland home improvement and office supplies bunnings bunnings trade bunnings warehouse officeworks kmart kmart kmart tyre & auto service target target target country industrial businesses resources wesfarmers resources curragh bengalla chemicals energy & fertilisers wesfarmers chemicals energy & fertilisers csbp australian vinyls agr qnp evol lng air liquide kleenheat gas modwood industrial & safety wesfarmers industrial & safety blackwoods protector alsafe nz safety bullivants coregas blackwoods protector safety source total fasteners packaging house other activities flybuys gresham partners wespine bwp trust retrieved from https en.wikipedia.org w index.php title coles express & oldid 742608051 categories automotive fuel brandswesfarmerscoles grouphidden categories all articles with dead external linksarticles with dead external links from october 2010all articles with unsourced statementsarticles with unsourced statements from october 2016commons category with page title same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages add links this page was last modified on 4 october 2016 at 18 12 . text is available under the creative commons attribution sharealike license ; 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