needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . february 2014 learn how and when to remove this template message the morning star company type private industry food products founded 1970 founder chris j. rufer headquarters woodland california key people chris j. rufer website morningstarco.com the morning star company is a california based agribusiness and food processing company . morning star processes 25 % of the california processing tomato production and supplies approximately 40 % of the u.s. industrial tomato paste and diced tomato markets . it has 400 employees and revenues of 700 million . 1 the company has attracted attention for its libertarian philosophy of no supervisory management . instead workers are encouraged to innovate independently define job responsibilities themselves and even make equipment purchasing decisions in consultation with experts . 2 see also edit worker cooperative references edit hamel gary december 2011 . first let s fire all the managers . harvard business review . retrieved 7 april 2016 . i tomato morning star s radical approach to management . reasontv . reason foundation . 27 december 2012 . retrieved 4 january 2013 . harvard business review external links edit official site this food and or confectionery corporation or company related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title the morning star company & oldid 724754885 categories food manufacturers of the united statescompanies established in 1970food company stubshidden categories articles needing additional references from february 2014all articles needing additional referencesall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 june 2016 at 07 48 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view