an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . september 2013 learn how and when to remove this template message swipely industry direct marketing software founded 2009 headquarters providence rhode island key people angus davis josh kopelman and reid hoffman products rich internet application website upserve.com upserve originally swipely is a service that sells payments analytics and marketing tools to local merchants . the online software works with point of sale systems and terminals used by independent businesses including restaurants salons boutiques grocers and other retailers without additional hardware . 1 merchants in the upserve network use the product to interact with customer spending social media and other data . 2 in 2013 forbes magazine included swipely in its list of the top 100 america s most promising companies . 3 upserve s ceo angus davis was named to forbes list of america s most promising ceos under 35 . 4 contents 1 history and services 2 financials and expansion 3 reception 4 references 5 further reading 6 external links history and services edit swipely was founded in 2009 by angus davis the co founder of tellme networks which was acquired by microsoft in 2007 . 5 6 7 swipely was formerly a social network in which members shared their purchases with friends . 8 9 10 after its launch swipely was often compared to another social shopping website called blippy . 11 12 swipely officially launched on may 11 2010 as an invite only social shopping service that allowed users to share information about their purchases . 13 in february 2011 swipely evolved into a loyalty platform for local merchants to reward repeat customers . the loyalty service began in rhode island and expanded to boston in december 2011 with 150 participating local merchants . 14 in april 2012 the main street marketing manager loyalty platform for small businesses launched nationally with an update that included customer specific communications such as thank you messages and targeted offers . 15 as of december 2012 swipely expanded its loyalty service to become an all in one payments analytics and marketing solution for local merchants . 16 swipely s loyalty service works with a merchant s current credit card point of sales system with no additional cost . 17 the winter 2013 release added new features such as a customer relationship management crm tool to keep track of customers swipely heat map to monitor a merchant s hourly sales performance and a partnership with american express that provides next day funding on american express transactions . 16 18 the winter 2013 upgrade also tied into social media and illustrates to merchants how weather facebook posts and other factors impact their customers buying patterns . 19 swipely changed its name to upserve in march 2016 . 20 financials and expansion edit the providence start up 21 was the first rhode island based software company to raise 7.5 million in series a venture capital . 22 in all swipely raised 8.5 million in funds . 23 founder and ceo angus davis sits on swipely s board of directors along with danny rimer partner at index ventures and josh kopelman partner at first round capital . 23 reid hoffman partner at greylock and co founder and executive chairman at linkedin is a board observer . 24 additional investors include lowercase capital led by chris sacca and angel investor ron conway . 23 25 in december 2012 the monthly sales transactions processed through swipely s system exceeded 12 million an increase from 4 million a month in september 2012 . 1 26 approximately 250 million in sales were processed on the swipely platform during that same period and merchants used the platform to review data on 500 000 customers . 16 27 as of february 2013 swipely has more than 400 million in sales under management with data on more than 875 000 consumers for several hundred merchant clients . 28 reception edit swipely was named one of forbes magazine s america s most promising companies in 2013 . 3 the company is the first rhode island based firm on this forbes list . 29 ceo davis has also been included on the forbes list of america s most promising ceos under 35 . 4 references edit a b baverman laura . swipely brings big data to small biz . upstart business journal . nov. 8 2012 tomio geron . swipely expands credit card based loyalty service . forbes magazine . dec. 15 2011 a b america s most promising companies . forbes magazine . feb. 2013 a b america s most promising ceos under 35 . forbes magazine kara swisher 2010 05 11 . swipely nabs 7.5 million in series a funding for social spending and to attack blippy . all things d. sally herships 2010 06 02 . social shopping sites high in data value . npr marketplace . microsoft purchase of tellme adds voice to web initiative . the wall street journal . march 15 2007 . retrieved 2009 06 01 . mg siegler 2010 05 11 . you could see swipely s 7.5 million round on blippy but you won t on swipely . techcrunch . brad stone 2010 05 11 . swipely enters the social shopping field . the wall street journal . ylan q. mui 2010 05 22 . in shoppers online networks privacy has no price tag . the washington post . gannes liz . swipely aims to politely turn purchases into conversations . article may 10 2010 . gigaom . retrieved 2 february 2012 . geron tomio december 15 2011 . swipely expands credit card based loyalty service . forbes . retrieved 2 february 2012 . swipely aims to politely turn purchases into conversations . gigaom . 2010 05 11 . alspach kyle . swipely vs. levelup battle in boston over customer loyalty tech . boston business journal . dec. 15 2011 greenhalgh emily . swipely launches main street marketing manager . providence business news . apr. 4 2012 a b c khan humayun . swipely adds crm solution to help merchants tie loyalty to credit card purchases . betakit . dec. 18 2012 thomas owen . when hurricane sandy struck this company changed its entire sales plan in minutes . business insider . jan. 19 2013 swipely expands service to reveal the customer behind every transaction . press release . dec. 18 2012 schicktanz julie . swipely expands payment acceptance platform for local merchants . finovate . dec. 19 2012 bramson kate . providence s data company swipely now upserve reflecting focus on restaurateurs . the providence journal . retrieved 2016 03 17 . nesi ted . executive suite . wpri eyewitness news . dec. 31 2012 lacy sarah . swipely is processing 250m in payments all from tiny rhode island . pando daily . dec. 7 2012 a b c gonsalves antone . swipely testing shoppers social network . information week . may 12 2010 reid hoffman partner . greylock partners website . accessed feb. 21 2013 stone brad . swipely enters the social shopping field . the new york times . may 11 2010 alspach kyle . startup q & a angus davis of swipely talks payments tech . boston business journal . dec. 28 2012 frick walter . swipely hits half a million customers . bostinno . dec. 18 2012 swipely davis recognized by forbes . providence business news . feb. 6 2013 mcgowan dan . providence based swipely named to forbes list of america s most promising companies wnac tv . feb. 8 2013 further reading edit kim ryan december 17 2012 . swipely hits its stride combining payments analytics and loyalty . gigaom . retrieved october 11 2016 . wang selina august 10 2016 . square gives loans to restaurants outside network with upserve . bloomberg . retrieved october 11 2016 . grove jennifer van february 28 2011 . swipely swaps public purchase sharing for private savings . mashable . retrieved october 11 2016 . martin dylan march 7 2016 . swipely is now upserve & it s leaning on ai to make restaurants smarter . bostinno . retrieved october 11 2016 . wilhelm alex september 24 2013 . now processing 1b annually swipely announces a partner network to support growth . techcrunch . retrieved october 11 2016 . external links edit official website retrieved from https en.wikipedia.org w index.php title upserve & oldid 743783622 categories business softwarecompanies based in rhode islandinternet properties established in 2009hidden categories articles with a promotional tone from september 2013all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 october 2016 at 07 17 . text is available under the creative commons attribution 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