verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . march 2008 learn how and when to remove this template message dcf advertising type private industry advertising founded new york city 2000 headquarters u.s. area served worldwide key people james deangelo partner & founder john fortune partner ed o callaghan founder website dcfadvertising.com dcf advertising corporate name mind4 inc. is a creative agency based in midtown manhattan new york city . the agency specializes in public health and social marketing . the agency was founded in march 2000 by james deangelo . partner john fortune joined the firm in 2003 . citation needed contents 1 campaigns 1.1 nyc condom get some 2007 1.2 nyc anti tobacco cigarettes are eating you alive 2007 2008 1.3 nyc homeless services give the homeless change they can use 2008 1.4 nyc anti tobacco marie 2008 2 references campaigns edit dcf has been involved in the creation of several high profile and sometimes controversial public health campaigns . nyc condom get some 2007 edit in early 2007 the new york city department of health launched the first municipally branded condom in the nation nyc condom . 1 dcf designed the packaging and advertising . 2 nyc anti tobacco cigarettes are eating you alive 2007 2008 edit dcf launched a graphic anti smoking ad showing diseased organs and computer generated imagery of an unhealthy human body . new york post columnist andrea peyser commented on the graphic nature in her column on march 17 2008 . 3 nyc homeless services give the homeless change they can use 2008 edit mayor michael bloomberg announced the launch of a highly visible subway ad campaign designed to increase awareness of new york city s high rate of homelessness and encourage new yorkers to call 311 when they see a homeless person in need . 4 nyc anti tobacco marie 2008 edit on april 16 2008 the new york city department of health launched a nicotine patch and gum program along with a series of anti tobacco ads designed by dcf . they feature a 58 year old woman and longtime smoker named marie . 5 in tv commercials radios spots subway cars and subway ads marie explains the damage smoking has done to her . she talks about the nearly 20 amputations she has undergone after developing buerger s disease from smoking . 6 references edit new york city department of health and mental hygiene health department launches the nation s first official city condom press release nyc dohmh ads turn tv into an eww tube new york post new york city posting ads discouraging public from helping homeless ahn june 1 2008 health department launches nicotine patch & gum giveaway ; new tv ads feature marie a bronx smoker who quit by calling 311 ny1 health retrieved from https en.wikipedia.org w index.php title dcf advertising & oldid 684343389 categories advertising agencies of the united stateshidden categories articles needing additional references from march 2008all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from april 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 6 october 2015 at 01 36 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view