verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . august 2012 learn how and when to remove this template message this article s tone or style may not reflect the encyclopedic tone used on wikipedia . see wikipedia s guide to writing better articles for suggestions . october 2014 learn how and when to remove this template message yates type subsidiary industry hospitality founded 1884 founder peter and simon yates headquarters porter tun house 500 capability green luton bedfordshire lu1 3ls number of locations 52 area served uk parent yates group plc 1986 2004 laurel pub company 2004 11 stonegate pub company 2011 subsidiaries ha ha bar & canteen former website yates yates is a british pub chain founded as yates wine lodge in oldham lancashire by peter and simon yates in 1884 . 1 the chain remained strongest in the north of england though spreading nationwide . contents 1 history 2 ownership 2.1 public company 2.2 management buyout 2.3 takeover by laurel pub company 2.4 administration 3 business 4 references 5 external links history edit yates wine lodge high street in oldham 1927 yates s st james s street burnley it is britain s oldest pub chain citation needed . its motto was moderation is true temperance . peter yates born 22 april 1854 the founder came from preston . he was sent to spain to learn about wine and his brother went to the us to learn about business methods . the first yates wine lodge opened in oldham in 1884 citation needed . peter died in 1944 aged 90 . at one time when the company was based at 54 carnarvon street in manchester . in earlier times it invented its own range of drinks which it called blobs which consisted of sweet australian wine and brandy a fortified wine sugar lemon and hot water . the interior of the pubs had a victoriana feel and look . the late 1990s britpop hedonistic era was financially and culturally the most lucrative time for the pub brand . this was also the introduction of alcopops which supercharged britain s pub culture and benefited yates s. in the next decade it began to lose favour as a favoured place for a night out citation needed . many of the pubs relied on late night drinkers 1 2am . however as history would confirm the pubs were the first to be visited on a pub crawl they were the first port of call on a night out . it was most popular on fridays and saturdays and many were quieter in the early week ; the pubs were not often seen as family pubs though were regularly the start of a hen night or stag night or just the start of a pub crawl . the reasoning being that the blob was an affordable and easy start to the night with its cheap comparatively high alcoholic content and being hot it didn t take many to get the consumer in the mood . by 2004 it had disposed of the victoriana feel of its pubs and sales improved . on 23 november 2005 the licensing act 2003 came into force of which the chief executive of the company described it would pour petrol on the flames of binge drinking . ownership edit public company edit it was owned by the yates group plc yates brothers wine lodges plc from 23 july 1994 . yates group also owned ha ha bar & canteen . it also operated pubs under the blob shop and addisons name . in the late 1990s it could virtually do no wrong and its share price reached 550p in 1998 its highest price . in june 2001 it entered takeover talks with luminar group . in july 2001 it withdrew from takeover talks and said it would sell off 25 of its pubs later putting 18 up for sale . on 1 november 2001 it sold 8 pubs to morrells for 4 million with four being in grantham slough solihull and tunbridge wells . on 7 november 2001 it announced it would not continue the wine lodge suffix on its name and would be known only as yates s. it planned to open 12 pubs in 2002 with some under the ha ha name which was a success . in september 2002 mark jones joined the company as chief executive when mike hennessy was chairman . the group had 127 yates s pubs and 18 ha ha pubs . by late 2003 it had 25 ha ha pubs and in april of that year its share price had dropped to 49p . in october 2003 yates sold its aussie white fortified brand to halewood international for 1m . 2 management buyout edit when 30 % of the company was owned by the dickson and yates family in june 2004 the company had a management buyout mbo offer funded by gi partners . 3 the company was valued at 98.4 million at 140p a share . the company employed 4 000 people . gi partners only received 16 % of acceptances from shareholders not the 90 % it was looking for but the bid proceeded in october 2004 . takeover by laurel pub company edit by 2005 the group had grown to 125 yates s and 25 ha ha bars . in april 2005 the company was approached by the tchenguiz owned laurel pub company and a 200m merger was completed on 20 may 2005 . a few weeks later laurel bought many of the sites belonging to the bankrupt sfi group who owned slug and lettuce . administration edit on 27 march 2008 laurel was put into administration 4 and the majority of the units were purchased by town & city pub company essentially a re branded laurel pub company . since that time a major investment programme has been commenced which has led to the opening of a number of new yates s across the country . in 2011 town & city was bought by the stonegate pub company a group of former bass pubs that included many ex firkin sites now trading as goose or scream pubs . business edit there are still more than 70 yates s pubs or bars in the uk although there is no longer one in oldham . 5 the site of the original yates s wine lodge is now a mcdonald s and is marked by a plaque on oldham high street . some yates s have been converted to slug and lettuce pubs in recent years . yates s is best known as a late night style of establishment although in recent years the brand has diversified into food and family offerings to compete with others such as wetherspoon . yates s aussie white continues to be made by halewood international and is sold in 35 centilitre 70 centilitre and 1.5 litre containers . 6 references edit anon 1996 . bygone oldham . true north publishing . isbn 1 900463 25 3 . http www.morningadvertiser.co.uk drinks wine yates in 1m wine deal management buyout laurel pubs bought by tchenguiz backed companies yahoo finance dead link more about yates s your local bar restaurant http www.halewood int.com brands external links edit official website pub explorer media related to yates s wine lodge at wikimedia commons v t e food chains in the united kingdom casual dining angus steakhouse ask beefeater grill bella italia brewers fayre byron hamburgers caf rouge carluccio s chiquito damon s ed s easy diner frankie & benny s giraffe gourmet burger kitchen harry ramsden s harvester hungry horse la tasca little chef loch fyne restaurants nando s ok diner pizza hut pizzaexpress prezzo strada table table taybarns t.g.i. friday s toby carvery tony roma s wagamama wahaca wildwood kitchen zizzi fast food barburrito burger king chicken cottage chipotle mexican grill dixy chicken domino s pizza five guys kfc mcdonald s morley s papa john s pizza sam s chicken sbarro southern fried chicken subway taco bell tops pizza tortilla wasabi wimpy yo sushi baked goods auntie anne s cinnabon cooplands ditsch dunkin donuts eat greggs krispy kreme millie s cookies patisserie valerie pret a manger sayers spudulike upper crust the west cornwall pasty company coffee shops and tea rooms amt coffee betty s caff nero caff ritazza coffee 1 coffee republic costa coffee harris hoole starbucks dairy baskin robbins ben & jerry s kaspa s shakeaway pub chains all bar one chef & brewer o neill s scream pubs slug and lettuce walkabout wetherspoons yates s retrieved from https en.wikipedia.org w index.php title yates % 27s & oldid 743977194 categories 1884 establishments in the united kingdomcompanies based in lutoncompanies based in 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