n 2 58 55 w 53.4062 n 2.9819 w 53.4062 ; 2.9819 radio city talk broadcast area merseyside cheshire north wales both original and current slogan rock sport and talk frequency am 1548 khz dab 11b first air date 28 january 2008 format talk news music audience share 0.8 % december 2012 1 owner bauer radio sister stations radio city radio city 2 radio city 3 website www.radiocitytalk.co.uk radio city talk is an independent local radio station in liverpool england . the station was awarded a licence by ofcom on 9 november 2006 and the station launched on 28 january 2008 . city talk is a sister station to the existing bauer radio owned radio city and radio city 2 and the stations share studio premises at the top of radio city tower in liverpool city centre . the station broadcasts on am on the bauer liverpool dab multiplex and online . the station is owned & operated by bauer radio and forms part of bauer s city network of stations . contents 1 history 1.1 initial format january 2008 june 2009 1.2 second format june 2009 january 2010 1.3 third format january 2010 december 2015 1.4 fourth format and frequency switch december 2015 present 2 the earlier city talk experiment 3 coverage area 4 references 5 external links history edit radio city talk has made a number of changes to its format during its history . initial format january 2008 june 2009 edit the original team of presenters on the station included actors margi clarke and dean sullivan horse racing commentator paul jacobs football personalities ian st john and john aldridge broadcaster kim hughes veteran talk show hosts pete price and roy basnett and newspaper journalists larry nield and brian reade . trisha goddard also hosted a sunday evening show called talk to trisha broadcast down the line from the presenter s home in norwich . regular news sport and business bulletins were broadcast as well as lifestyle celebrity and comedy features . in its first rajar released on the station s first anniversary city talk 105.9 had a weekly audience of 63 000 listeners and a total of 364 000 listening hours averaging at 5.8 hours per listener . the business plan for the station anticipated the audience would be around 75 000 listeners tuning in for 5 hours a week producing 375000 listening hours each week . furthermore according to an analysis of rajar figures the station only recorded a 4 % listening share . second format june 2009 january 2010 edit in march 2009 ofcom published a request from bauer radio to change the format of city talk . 1 the new format would retain all speech programming at weekday breakfast & drivetime and weekend late breakfast . on weekdays non peak output during daytime hours would be mixed speech and soft pop led music . outside of weekday daytime the new format would allow shared programming with bauer s other liverpool stations . the move was taken due to concerns within bauer about the commercial viability of city talk as a format . research conducted by bauer in support of the move suggested that those listeners who were actively choosing not to listen to the station as an all talk service would reconsider the station were music included alongside the speech content . 1 ofcom granted permission for the format change on 12 may 2009 2 although the new licence still required the station to air late night phone ins and saturday afternoon sports coverage in addition to the daytime talk programming requested by bauer . 3 bauer was also told that the simulcasting of magic 1548 content onto the city talk frequency would not be permitted but that some programming elements could be shared with radio city . 2 on 21 june 2009 the station went live with their new talk music format . third format january 2010 december 2015 edit in january 2010 the station changed its format again to operate a news and music mix . this saw extended news bulletins airing every 20 minutes updated hourly with more frequent updates during major breaking events and soft adult contemporary music in between bulletins . this format aired for much of the day except during the remaining presenter led shows such as the pete price phone in on sunday thursday evenings and sports coverage simulcast with radio city . later the station reintroduced live all speech breakfast and drive time programmes on weekdays presented by mick coyle and adam catterall . fourth format and frequency switch december 2015 present edit in july 2015 bauer submitted a formal request to ofcom to swap city talk s service with that of radio city 2 . the company proposed reformating city talk as a rock music station incorporating local news and sports coverage on radio city 2 s current am frequency of 1548 am . 4 the request which also removes requirements for all speech shows at peak times and a late night phone in was approved three months later . 5 the switchover to the new rock sports and talk format and transmission on am took place on monday 7 december 2015 . 6 radio city talk relaunched with a full schedule of live shows on weekdays presented by steve hothersall the big kick off mick coyle liverpool live and adam caterall full time and the pete price late night city show being relayed from radio city 2 . 7 weekend programming consists of specialist sport and music output . the earlier city talk experiment edit the current city talk is not the first time radio city have operated a speech service for liverpool . city talk previously existed on 1548 khz radio city s mw frequency between 1989 and 1991 initially as an opt out between the hours of 0700 and 1900 on weekdays sharing content with radio city s fm service outside these times . this approach differed from that taken by many other stations which had begun launching oldies format stations on their former am frequencies . despite a speech format being suited to am it was not a success . it became radio city gold 1548 which itself was later rebranded as part of the magic am network to magic 1548 . in 2015 the magic am stations were rebranded back to their local identities as part of the new bauer city 2 network and magic 1548 which became radio city 2 before switching frequencies with radio city talk . coverage area edit the station is targeted for listeners in north wales cheshire and liverpool however extensive broadcasts can be heard in greater manchester and staffordshire . references edit a b ofcom document on 2009 proposals pdf a b ofcom grant of permission for 2009 changes ofcom lets bauer put music on its liverpool all talk station guardian.co.uk 12 may 2009 radio city wants to swap am & fm services radiotoday 21 july 2015 ofcom statement on radio city 2 and city talk format change requests 29 october 2015 date set for radio city 2 and 3 frequency swap radiotoday 16 november 2015 simon ross moves to radio city 2 breakfast radiotoday 30 november 2015 external links edit official website radio city is talk of town in airwaves win liverpool echo 10 november 2006 citytalk comes to liverpool radio city news ofcom awards new fm commercial radio licence for liverpool ofcom press release talk of the town liverpool confidential talk spills the beans about line up for liverpool launch how do v t e bauer media group publishing consumer titles australia apc australian geographic the australian women s weekly cleo cosmopolitan dolly empire fhm grazia harper s bazaar motor nw ok people the picture qantas the australian way rolling stone rugby league week street machine take 5 techlife top gear tv week wheels woman s day zoo weekly consumer titles germany auf einen blick autozeitung bravo joy das neue blatt neue post volksstimme consumer titles new zealand metro north & south consumer titles united kingdom angling times bella bike bird watching car classic bike closer empire fhm first golf world grazia heat kerrang match model rail mojo more motor cycle news mcn parker s performance bikes pop practical classics practical fishkeeping practical photography pregnancy & birth q rail take a break that s life today s golfer tv choice tv quick zoo consumer titles united states astrogirl first for women in touch weekly ideas and discoveries j 14 life & style weekly m quizfest soap opera update defunct soaps in depth twist woman s world bauer radio bauer city 1 cfm clyde 1 forth 1 hallam fm key 103 metro radio mfr northsound 1 radio aire radio borders radio city rock fm tay fm tfm viking fm west fm bauer city 2 clyde 2 forth 2 hallam 2 key 2 metro 2 radio mfr 2 northsound 2 radio aire 2 radio city 2 rock fm 2 tay 2 tfm 2 viking 2 west sound ayrshire west sound dumfries and galloway bauer city 3 clyde 3 forth 3 hallam 3 key 3 metro 3 radio mfr 3 radio aire 3 radio city 3 rock fm 3 tay 3 tfm 3 viking 3 free radio free radio 80s free radio birmingham free radio coventry & warwickshire free radio herefordshire & worcestershire free radio shropshire & black country bauer national absolute radio absolute classic rock absolute radio extra absolute radio 60s absolute radio 70s 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