uses see life is good disambiguation . the life is good company type private founded 1994 ; 22 years ago 1994 founder bert jacobs john jacobs headquarters boston massachusetts u.s. number of employees 200 1 website www.lifeisgood.com the life is good company is a new england based apparel and accessories wholesaler retailer and lifestyle brand founded in 1994 and best known for its optimistic t shirts and hats many of which feature a smiling stick figure named jake and the registered trademark life is good . contents 1 history 1.1 retail 2 references 3 sources 4 external links history edit in 1989 brothers bert and john jacobs designed their first t shirts . they began selling their designs in the streets of boston and out of an old van at colleges and street fairs along the east coast of the united states . in 1994 following a not so successful road trip they returned to boston unsure of the future of their business . it was their common practice to gather friends at their apartment following such trips to share stories and to ask their friends to comment on drawings and sayings posted on their living room walls . 2 on this occasion one drawing received considerable favorable attention from their friends the head of a beret wearing smiling stick figure and the phrase life is good . the brothers named the character jake and printed up 48 shirts bearing a smiling jake and the words life is good . at a street fair in cambridge massachusetts the shirts sold out in less than an hour . 3 the brothers began to sell t shirts and hats featuring jake in local stores . demand for the merchandise grew quickly quantify as did national recognition of the brand . life is good corporate logo 2011 2015 life is good expanded its product lines from t shirts and caps in the early years to a full line of apparel for men women and children as well as an increasing number of accessories categories . they offer over 900 different items in 14 categories . 1 products are sold online via the company s web site in approximately 4 500 retail stores in the united states 4 5 and in 30 countries . 6 life is good corporate logo 1994 2011 retail edit life is good products are sold in approximately 4 500 retail stores 4 throughout the united states and canada . the brand is distributed through multiple customer channels . references edit a b buchanan leigh 2009 10 01 . life lessons . inc. magazine . retrieved 2011 08 18 . bert and john s open road . roadtrip nation . august 2007 . retrieved 2011 08 18 . https www.youtube.com watch v fzb2vvhmiug a b wilson eric 2008 07 24 . everything s fine my t shirt says so . . new york times . retrieved 2011 08 18 . anderman joan 2009 03 17 . a positive outlook apparel company says bad times make its message more vital . the boston globe . retrieved 2011 08 18 . discussing the good life with jim laughlin director of communications at life is good . featuredbiz.com . 2010 11 03 . retrieved 2011 08 18 . sources edit bergeson laine march 2011 . the good life . experience l fe magazine . retrieved 2011 08 18 . bert jacobs john jacobs steve gross jim laughlin 2011 05 02 . the boss bert and john jacobs life is good . boston necn . life is good at fitchburg state . fitchburg state . 2008 07 16 . retrieved 2011 08 18 . life is good words of wisdom from the brothers behind the t shirts . wholeliving.com body soul magazine . december 2009 . retrieved 2011 08 18 . rifkin glenn 2007 11 22 . millions in sales from 3 simple words . new york times . retrieved 2011 08 18 . shallard sheri may 2008 . grand profile life is good . optimists only pdf . wsa magazine sportstextiles.com . retrieved 2011 08 18 . sports leadership & life john jacobs . weei sports radio network . 2009 08 15 . retrieved 2011 08 18 . soong jennifer december 2004 . the sunshine boys pdf . worthwhile magazine . retrieved 2011 08 18 . external links edit official website coordinates 42 20 57.1 n 71 5 4.8 w 42.349194 n 71.084667 w 42.349194 ; 71.084667 retrieved from https en.wikipedia.org w index.php title life is good company & oldid 743301621 categories companies established in 1994retail companies of the united statescompanies based in bostonpositive psychology1994 establishments in massachusettshidden categories pages using infobox company with unsupported parametersall articles with unsourced statementsarticles with unsourced statements from february 2014coordinates not on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 october 2016 at 01 22 . text is available under the creative commons attribution sharealike license ; 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