owned subsidiary industry restaurants genre fast casual founded 1971 in austin texas headquarters 200 glenridge point pkwy suite 200 atlanta georgia products sandwiches pizzas salads wraps . pastas parent focus brands website schlotzskys.com schlotzsky s is a privately held franchise chain of restaurants specializing in sandwiches . the company is headquartered in atlanta georgia . schlotzsky s has more than 350 franchised and company owned locations worldwide . most locations are in the south and southwestern united states but the company is expanding into areas across the country particularly the north and southeast . 1 contents 1 history 2 slogan 3 see also 4 references 5 external links history edit in 1971 don and dolores dissman founded the company in austin texas . 2 the initial menu consisted of one sandwich of mixed meats cheeses and black olives on a freshly made toasted bun called the original . 3 the first sandwich was based on the muffuletta sandwich . 2 in 1981 the company had 100 franchise stores when real estate investors john and jeff wooley and gary bradley purchased the company for less than 3 million . bradley split with the wooleys in 1982 with bradley taking the real estate business while the wooleys kept the chain . the original schlotzsky s signature sandwich the wooleys expanded schlotzsky s menu to include panini specialty pizzas toasted wraps salads soups and other items . 4 the wooleys also took the company public on 15 december 1995 trading as bunz on nasdaq 5 the chain peaked in 2001 with 759 stores and over 400 million in sales 6 when same store sales started to plateau . 2003 saw the company posting a 11.7 million loss ; as a result the schlotzsky s board of directors relieved the wooley brothers from day to day management on 17 june 2004 and named sam coats as the new chief executive officer of the company . 7 the wooleys eventually resigned from the board in july 2004 . 8 the company ceased public trading once the bobby cox companies came on board . 9 under new ownership and management schlotzsky s spent two years strengthening its franchise operations and restructuring the brand . 10 11 the new owners operated the business under the corporate entity schlotzsky s ltd. and began streamlining the menu . 12 under new ownership and management schlotzsky s has strengthened franchise operations and is licensing new franchisees in texas and other states . the company also plans to open several new corporate owned stores . 13 on 21 november 2006 schlotzsky s was acquired by focus brands an affiliate of private equity firm roark capital group parent company of moe s southwest grill carvel cinnabon and auntie anne s. 14 the following year the company named kelly roddy as president who joined schlotzsky s from h e b grocery company . 15 with kelly on board schlotzsky s began to plan for growth along with a systemwide reimage 16 which included updated restaurants improved menus 17 table service and the addition of cinnabon . 18 the company is currently remodeling its locations across the country with a lotz better look which includes bright bold colors circle themed furniture and decor and playful slogans . 19 slogan edit current slogans are all round lotz better lotz better every bite lotz better . former slogans include funny name . serious sandwich . and just one sandwich it s that good . see also edit list of submarine sandwich restaurants austin portal companies portal food portal references edit schlotzsky s growth skyrockets . qsr magazine . 27 june 2011 . a b smith amy 8 october 2004 . original history . austin chronicle . retrieved 15 october 2008 . our rise to the top press release . schlotzsky s. retrieved 26 october 2005 . can schlotzsky s be saved . austin chronicle . 8 october 2004 . the life of a sandwich . austin chronicle . 8 october 2004 . schlotzsky s new owners want to simplify . austin american statesman . 11 january 2005 . schlotzsky s board fires wooley brothers . austin american statesman . 17 june 2004 . the beard gambit . austin chronicle . 8 october 2004 . cox closes sale of schlotzsky s . dallas business journal . 10 january 2005 . fort worth company buys schlotzsky s . austin american statesman . 9 december 2004 . schlotzsky s next move . austin business journal . 23 september 2005 . schlotzsky s new owners want to simplify . austin american statesman . 11 january 2005 . restaurant chains bounce back from bankruptcy . houston business journal . 9 december 2005 . focus brands buying schlotzsky s . austin business journal . 20 november 2006 . schlotzsky s names kelly roddy president . qsr magazine . 10 december 2007 . schlotzsky s gears up for a comeback . austin business journal . 4 april 2010 . schlotzsky s adds healthier fare to menu . austin business journal . 18 august 2010 . schlotzsky s to co brand with cinnabon . fast casual magazine . 25 march 2010 . schlotzsky s goes all in with cinnabon new look . qsr magazine . 23 march 2010 . external links edit schlotzsky s official website v t e city of austin slogan live music capital of the world attractions austin aquarium austin zoo circuit of the americas darrell k royal texas memorial stadium dell diamond driskill hotel frank erwin center state capitol texas governor s mansion treaty oak ufcu disch falk field university of texas tower history austin dam failure french legation greater austin levi rock shelter stephen f. austin texas archive war timeline treaty oak waterloo texas education tertiary austin community college concordia university texas huston tillotson university st. edward s university university of texas school districts austin isd del valle isd eanes isd hays cisd leander isd lake travis isd manor isd pflugerville isd geography smith rock shelter government austin reblend camp mabry fire police industry general amy s ice creams golfsmith keller williams realty schlotzsky s whole foods market creative arts alamo drafthouse cinema collings guitars inner sanctum records retro studios rooster teeth troublemaker studios waterloo records western vinyl technology advanced micro devices advanced technology development facility atdf cirrus logic dell computer freescale semiconductor ibm luminex corporation mcc national instruments ncsoft sematech silicon laboratories valence technology museums arthouse at the jones center austin history center austin museum of art austin museum of digital art blanton museum of art bullock texas state history museum dolph briscoe center for american history elisabet ney museum french legation museum george washington carver museum and cultural center harry ransom humanities research center jacob fontaine religious museum lady bird johnson wildflower center lyndon baines johnson library and museum mexic arte museum neill cochran house museum o. henry museum south austin museum of popular culture texas memorial museum texas military forces museum texas state capitol visitors center umlauf sculpture garden music antone 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box johnny rockets krystal mcdonald s roy rogers shake shack smashburger sonic steak n shake wayback wendy s whataburger white castle asian l & l hawaiian barbecue manchu wok panda express pei wei asian diner pick up stix sarku baked goods au bon pain auntie anne s bruegger s cinnabon corner bakery cafe dunkin donuts einstein bros. great american cookies honey dew donuts krispy kreme mrs. fields nestl toll house panera bread pretzelmaker pretzel time shipley do nuts tim hortons t.j. cinnamons wetzel s winchell s beverages argo tea biggby coffee caribou coffee bean & tea leaf coffee beanery dunn bros gloria jean s jamba juice juice it up orange julius peet s planet smoothie robeks seattle s best coffee smoothie king starbucks teavana tropical smoothie cafe tully s frozen desserts baskin robbins ben & jerry s braum s bruster s carvel cold stone culver s dairy queen dippin dots fosters freeze friendly s golden spoon graeter s h agen dazs handel s kiwi yogurt maggiemoo s marble slab menchie s pinkberry red mango rita s sweet frog tastee freez tcby tropical sno tutti frutti yogen fr z yogurtland hot dogs hot dog on a stick nathan s famous portillo s wienerschnitzel mexican style tex mex baja fresh cafe rio chipotle del taco el pollo loco freebirds green red burrito moe s pancheros qdoba rubio s taco bell taco bueno taco cabana taco del mar taco john s taco mayo taco time wahoo s fish taco noodles fazoli s noodles & company sandwiches arby s atlanta bread blimpie capriotti s charley s cos cousins d angelo daphne s erbert & gerbert s firehouse subs great wraps jason s jerry s subs jersey mike s jimmy john s lenny s sub mcalister s deli miami subs mr. hero newk s eatery penn station port of subs pdq potbelly quiznos rax runza sandella s schlotzsky s steak escape subway togo s tubby s tudor s biscuit world which wich seafood arthur treacher s captain d s h. salt esquire ivar s long john silver s skippers seafood & chowder house defunct bresler s ice cream brigham s burger chef carrols d lites druther s henry s hamburgers hot n now hot sam pretzels naugles red barn sandy s zantigo retrieved from https en.wikipedia.org w index.php title schlotzsky % 27s & oldid 731304548 categories companies based in austin texassubmarine sandwich restaurantsrestaurants established in 1971bakery caf sbakeries of the united statesrestaurants in texasfast food chains of the united statesrestaurant chains in the united statescompanies that have filed for chapter 11 bankruptcy navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as 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