publishing marketing founded 2007 headquarters new berlin wisconsin u.s. key people gary m. reynolds ceo chairman products original music website http bansheemusic.com banshee music is an electronic music publisher and sonic branding agency in milwaukee wisconsin . founded in 2007 by gmr marketing founder chairman gary m. reynolds banshee music creates original music for sports and brand clients deploying a unique revenue model that allows clients to share partial ownership of the song rights with the writers performers . 1 reynolds who is a former professional musician 2 is a music industry veteran . he formed gmr in 1979 by developing the miller band network which paired rock and roll bands with miller brewing company sponsorship 2 and he expanded upon his musical marketing interests with the formation of banshee music . with the traditional music industry in flux reynolds developed banshee as an opportunity for artists to exploit their music in different and more profitable ways with no interference from record labels . 1 banshee music targets both sports clients and brand clients but also has a live source library for tv and film use 3 and creates musical greeting cards with recycled paper greetings that are available at target stores in the usa . 4 banshee s most notable work however is its work with sports teams college sports programs sporting venues and sporting events . banshee music s sports clients include the dallas cowboys green bay packers atlanta falcons orlando magic university of texas ohio state university and the kentucky derby . 5 banshee creates original music for clients in rock country hip hop folk and pop formats that is played in stadiums and used for promotional and broadcast use including cd and download giveaways as well as ringtones . 6 revenue is also generated by direct to consumer sales and from leveraging corporate sponsorships . banshee music s first two cds were party up at the downs 7 in conjunction with the 2009 kentucky derby and bristol nights on behalf of nascar s bristol motor speedway . 8 in 2009 banshee music was profiled in sports illustrated 9 usa today 10 and forbes magazine . 6 contents 1 notable banshee music contributors 2 notable clients 3 notes 4 external links notable banshee music contributors edit banshee music s writers and performers include grammy nominated johnny k 4 producer of the year nominee in 2009 11 pat mccurdy 4 willy porter greg koch and members or former members of the violent femmes victor delorenzo 4 wallflowers rami jaffee the rembrandts phil solem 5 arrested development kamaal malak 1 survivor jim peterik jimi jamison and velvet revolver matt sorum . 12 notable clients edit dallas cowboys green bay packers university of texas atlanta falcons orlando magic 6 kentucky derby 13 bristol motor speedway 14 ohio state university of louisville 1 university of florida university of tennessee university of texas university of michigan recycled paper greetings jeep mtv . 15 notes edit a b c d fight songs http www.jsonline.com business 40689392.html a b gary reynolds ceo profile in milwaukee journal sentinel http www.jsonline.com business 49894917.html banshee music live source http www.bansheemusic.com default.aspx ourmusic a b c d greeting cards with banshee and pat http www.onmilwaukee.com market articles bansheecards.html a b sports illustrated banshee profile http vault.sportsillustrated.cnn.com vault article magazine mag1155920 index.htm a b c profile by forbes magazine http www.forbes.com forbes 2009 0713 sports music gary reynolds tune in to game.html http www.kentuckyderby.com 2009 blogs carolinesmith 03 27 party it downs http www.bristolmotorspeedway.com news speedway news releases 552127.html banshee themes http vault.sportsillustrated.cnn.com vault article magazine mag1155920 index.htm music helps cowboys http www.usatoday.com sports 2009 12 28 banshee music n.htm 51st grammy nominations list http www.grammy.com grammy awards 51st show list.aspx banshee partners with 615 music http www.bansheemusic.com press press 615music . aspx banshee music to provide music for kentucky derby http www.onmilwaukee.com music articles bansheederby.html banshee music teams with bristol motor speedway http www.bizjournals.com milwaukee stories 2009 06 01 daily30.html banshee music partners http www.bansheemusic.com default.aspx ourpartners external links edit banshee music website banshee music library retrieved from https en.wikipedia.org w index.php title banshee music & oldid 647120603 categories waukesha county wisconsinprivately held companies based in wisconsin navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial 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