type non profit industry media research founded 1981 headquarters olney maryland united states area served united states key people joanne church president products ratings data website rrconline.org the radio research consortium rrc is a non profit research company based in olney maryland which provides listener data on radio audiences to non commercial stations in the united states . data is obtained through a contract with arbitron . 1 2 history edit the company was founded in 1981 as an alliance of 14 stations to provide access to market data which was previously available only to commercial stations . the company made it possible for public radio stations to show advertisers and underwriters that they commanded a much larger share of the market than previously assumed . 3 in the case of the san francisco market for example kqed fm actually ranked 2nd or 3rd in 2005 2006 but was absent from traditional reporting of arbitron data in publications such as radio & records which include only commercial stations . 1 rrc s founding employees include former arbitron employees including the former manager of production and radio market reports . today the company serves over 600 customers including the corporation for public broadcasting national public radio and public radio international stations . 4 5 rrc has been criticized for contributing to the homogenization of public radio particularly in their home market washington dc . 6 see also edit arbitron national public radio references edit a b fong torres ben 2006 03 12 . radio waves . san francisco chronicle . retrieved 2008 04 26 . mclean robert a. january 28 1985 . wgbh fm leads public radio . boston globe . retrieved 2008 04 26 . simon clea february 15 2001 . talking big in public radio . boston globe . retrieved 2008 04 26 . joanne church bio . rrc website . retrieved 2008 04 26 . about rrc . rrc website . retrieved 2008 04 26 . ahrens frank october 26 1999 . radio talk . washington post . retrieved 2008 04 26 . retrieved from https en.wikipedia.org w index.php title radio research consortium & oldid 655147410 categories marketing research companies of the united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 6 april 2015 at 06 11 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view