written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . august 2013 learn how and when to remove this template message openx type private industry online advertising big data founded 2008 headquarters pasadena california key people tim cadogan ceo products ad server ad exchange ssp number of employees 500 1 website official website openx is a programmatic advertising technology company . the company has developed an integrated technology platform that combines ad server and a real time bidding rtb exchange with a standard supply side platform ssp ensuring the highest real time value for any trade . openx was founded in 2008 citation needed and has raised over 75 million from accel index samsung dentsu and others . 1 background edit according to pixelate openx marketplace had the highest quality ad inventory in 2015 beating google s ad marketplace google adx citation needed . openx integrations are widely distributed long tail and currently sees the second most impressions 2 % on the internet after google . 2 its new traffic quality platform for viewability and fraud detection technology has the ability to leverage this position by seeing impressions earlier than existing ad verification pre bid solutions used by dsp and agency trading desks . 3 openx was ranked the 3rd fastest growing software company in north america with 44 075 % growth in revenues from 2008 2012 by deloitte s technology fast 500 . 4 according to a report from leadledger.com openx had the second largest publisher ad server install base behind google in 2013 . 5 openx s current products include the openx exchange ad server and ssp supply side platform with demand fusion . citation needed 96 % of top 100 brand advertisers and 58 % of comscore 100 publishers work with openx conducting 250 billion monthly transactions with 12 billion daily bids from buyers . all major demand side platforms dsp including rocketfuel criteo perfectcpm turn mediamath invite media and appnexus buy from openx ad exchange . citation needed openx competes with google s adx and adserver and yield optimization technology formerly admeld google doubleclick ad manager appnexus and facebook ad exchange fbx . citation needed openx currently has offices in california pasadena hq and silicon valley new york tokyo london and munich . citation needed references edit a b sarno david 31 may 2011 . openx web ad firm raises 20 million expects to be profitable within a year . los angeles times . retrieved 31 may 2011 . built with 2015 . advertising tech on the entire internet . exchangewire 2015 . ad fraud costs 6 billion . better source needed lead ledger 2013 . revenue growth . better source needed lead ledger 2013 . adserver market share . better source needed external links edit openx website crunchbase profile retrieved from https en.wikipedia.org w index.php title openx company & oldid 730580124 categories internet advertisinghidden categories all articles lacking reliable referencesarticles lacking reliable references from july 2016articles with a promotional tone from august 2013all articles with a promotional toneall articles with unsourced statementsarticles with unsourced statements from september 2015articles with unsourced statements from july 2016 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 19 july 2016 at 22 55 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view