release or is otherwise written in a promotional tone . please help by either rewriting this article from a neutral point of view or by moving this article to wikinews . when appropriate blatant advertising may be marked for speedy deletion with db spam . april 2014 type private industry retail apparel e commerce founder s andy dunn and brian spaly founded 2007 headquarters new york city number of locations 11 as of january 2015 website bonobos.com v t e bonobos is an e commerce driven apparel company headquartered in new york city that designs and sells men s clothing . bonobos offers a full line of men s suits trousers denim shirts shorts swimwear outerwear and accessories . the company was founded by stanford business school housemates andy dunn and brian spaly and launched exclusively online in 2007 . in 2012 bonobos business model extended offline with the launch of their e commerce stores called guideshops 1 and through a partnership with nordstrom . bonobos was named one of america s hottest brands by advertising age 2 best men s pants by new york magazine 3 one of inc. magazine s 20 awesome facebook pages 4 and was awarded crain s new york business best places to work in new york city . 5 contents 1 history 1.1 bonobos ninjas 1.2 guideshops 2 product 3 technology 4 references history edit the firm was founded by brian spaly who began designing men s pants while at stanford business school . they featured a curved waistband a medium rise and a tailored thigh that fit better and eliminated khaki diaper butt . 6 as demand grew he and housemate andy dunn 7 decided to pursue the project as a business opportunity . initially the brand was launched exclusively online . 8 dunn cashed in his 401 k to build bonobos.com and raised a round of angel investment . initial investors included wealthfront ceo and former venture capitalist andy rachleff and jetblue chairman and founding bonobos board member joel peterson both of whom had lectured dunn at stanford business school . dunn then moved to new york city with 400 pairs of pants that he picked packed and shipped from his union square apartment . 9 within six months the firm grew to five employees and a 1 million net revenue run rate . in its first three years the company received over 7 million in funding from angel investors . in 2009 spaly moved on to another venture running the chicago based fashion commerce company trunk club . in 2010 the company received its first institutionally driven financing round raising 18.5 million from accel partners and lightspeed venture partners . as part of the round accel partners sameer gandhi and lightspeed venture partners jeremy liew joined bonobos board . 10 as bonobos expanded its assortment to include suits dress shirts outerwear and tailored pieces more customers requested the opportunity to try before they buy . in fall 2011 the company tested an e commerce store at their new york city headquarters called the guideshop . 11 the purpose of the guideshop was to provide a physical space for men to try on bonobos prior to e commerce transactions being placed . within a year the concept became an integral part of the firm s service and business model . 12 in 2012 bonobos closed a 16.4 million strategic minority investment round led by nordstrom 13 with participation from existing investors . in tandem bonobos partnered with nordstrom 14 to sell the brand s clothing in their full line stores and their website . bonobos furthered its offline reach in may 2012 opening its first standalone guideshop in boston . 15 by january 2013 bonobos had opened additional guideshops in chicago 16 georgetown 17 and san francisco . 18 bonobos announced a 30 million round in 2013 with glynn capital and mousse partners joining existing investors accel partners lightspeed venture partners forerunner ventures and nordstrom . at this time forerunner s managing partner kirsten green joined the bonobos board and total funding to date reached nearly 73 million . 19 simultaneously the company launched the golf brand maide 20 which is the second brand launched by the bonobos team . by august 2013 bonobos had opened guideshops on crosby street 21 in new york city bethesda md 22 and austin tx 23 bringing guideshop total count to eight . by august 2013 employee headcount reached 175 . bonobos ninjas edit bonobos ninjas are customer service representatives tasked with providing quality customer service for the company s e commerce site . 24 dunn conceptualized the name to attract college educated qualified candidates to the job and to emphasize bonobos desire to provide great customer service . 25 bonobos ninjas interact with customers through phone email and social media . guideshops edit the bonobos guideshop is an e commerce store for men to shop the brand in person . guideshops display the brand s full offering of merchandise with sizing samples available across categories for men to try on . customers work individually with a bonobos guide who serves as a shopping and styling assistant . after each appointment guideshop visitors receive an email with their fit and style preferences . customers can also purchase on site at the guideshop through the website . bonobos guideshops are located in manhattans flatiron and soho districts boston chicago atlanta san francisco bethesda washington d.c. austin dallas and houston and have been covered nationally and locally in the new york times 26 usa today 11 cnbc wabc tv 27 crain s new york business 28 the boston globe 29 chicago sun times 30 san francisco chronicle 31 among others . plans for a third new york city guideshop location were announced in february 2014 . the new location will be in the new brookfield place former world financial center development in lower manhattan . 32 in october 2015 a new guideshop opened in the newly developed river oaks district 33 in houston . 34 product edit bonobos designs markets and sells multiple categories of men s apparel for casual business and formalwear occasions . bonobos launched with pants and carries a wide selection of styles and fabrications such as denim washed chino wool and corduroy . today bonobos categories include pants along with casual and dress shirts suits and blazers tees knits polos outerwear shorts swim ties pocket squares and belts . its suits are made in china and its denim is sewn in mexico . bonobos carries neckties that are hand sewn in the us . technology edit in early 2012 bonobos opened a west coast office to build a silicon valley based technology team . 35 after a year and half dunn realized that communication and efficiency would improve by eliminating bi costal offices . in 2013 bonobos moved the technology arm to the new york city headquarters . 36 references edit clifford stephanie 18 december 2012 . once proudly web only shopping sites hang out real shingles . the new york times . retrieved 18 july 2013 . kinsey matt . bonobos an america s hottest brands case study . advertising age . retrieved 18 july 2013 . best men s pants . new york magazine . retrieved 18 july 2013 . 20 awesome facebook fan pages . inc.com . retrieved 18 july 2013 . best places to work . crain s new york . retrieved 18 july 2013 . machan dyan november 2008 . by the seat of their pants pdf . smartmoney . retrieved 18 july 2013 . crain s 40 under forty . crain s new york . retrieved 18 july 2013 . roommates start a pants company . the today show nbc . retrieved 18 july 2013 . bonobos ceo men are not boxy . bloomberg tv . retrieved 18 july 2013 . wei william . the story of bonobos turning good looking pants into a 15 million company in three years . business insider . retrieved 18 july 2013 . a b st.john oliver 12 march 2013 . bonobos opens stores that don t sell anything . usa today . retrieved 19 july 2013 . bonobos guideshop san francisco . yelp . retrieved 19 july 2013 . rusli evelyn 11 april 2012 . stores go online to find a perfect fit . new york times . retrieved 19 july 2013 . bonobos and nordstrom announce partnership customer centric e tailer moves offline with retail service pioneer . pr newswire . 12 april 2012 . retrieved 19 july 2013 . abelson jenn 6 october 2012 . clothing stores court men with free beer big screen tvs . the boston globe . retrieved 19 july 2013 . hatch jared . andy dunn opens permanent bonobos guideshop on armitage . racked . retrieved 19 july 2013 . moroz alpert yelena 27 march 2013 . wedding style don t forget the men . washtingtonian . retrieved 19 july 2013 . durbin samantha 30 january 2013 . bonobos san francisco guideshop now open for personal shopping business . 7x7 san francisco . retrieved 19 july 2013 . lacy sarah . nice pants bonobos raises 30m off of strong growth and nordstrom deal . pandodaily . retrieved 19 july 2013 . auclair t.j. bonobos launches maide golf a hip new apparel line . pga . retrieved 19 july 2013 . berlinger max 15 may 2013 . shop online retailer bonobos irl in nyc . esquire magazine . retrieved 19 july 2013 . kraut aaron . bonobos opening july 20 on bethesda row . bethesda now . retrieved 2 august 2013 . calnan christopher jul 26 2013 . bonobos going clicks to bricks in austin . austin business journal . retrieved 2 august 2013 . olles rebecca november 27 2011 . gotham gigs bonobos head ninja is a master of service . crain s new york . retrieved 29 july 2013 . unknown . help wanted only ninjas need apply bonobos . new york enterprise report . retrieved 29 july 2013 . clifford stephanie 18 december 2012 . once proudly web only shopping sites hang out real shingles . new york times . retrieved 19 july 2013 . when online stores go brick and mortar . wabc tv . 27 november 2012 . retrieved 19 july 2013 . pasquarelli adrianne 3 june 2012 . e tailer becomes retailer . crain s new york . retrieved 19 july 2013 . muther christopher 24 may 2012 . new era of better fitting men s clothes in boston . the boston globe . retrieved 19 july 2013 . each molly 30 oct 2012 . men s shopping made easy . chicago sun times . retrieved 19 july 2013 . sanders lorraine 1 oct 2012 . bonobos guideshop . san francisco chronicle . retrieved 19 july 2013 . http therealdeal.com blog 2014 02 10 menswear purveyor bonobos inks deal at brookfield place river oaks district houston chronicle biggs john . clothing brand bonobos snags netflix director of engineering . techcrunch.com . retrieved 29 july 2013 . crook jordan . bonobos sf engineers split between ny relocation and new company led by cto mike hart . techcrunch.com . retrieved 29 july 2013 . retrieved from https en.wikipedia.org w index.php title bonobos apparel & oldid 721354463 categories clothing retailers of the united statesamerican companies established in 2007hidden categories articles with a promotional tone from april 2014all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main 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