phone manufacturer . it is not to be confused with microsoft mobile services microsoft office mobile or windows mobile . this article may require copy editing for grammar style cohesion tone or spelling . you can assist by editing it . april 2016 learn how and when to remove this template message microsoft mobile microsoft talo the headquarters of microsoft mobile . type osakeyhti limited company industry telecommunications equipment predecessor nokia devices and services division founded april 25 2014 ; 2 years ago 2014 04 25 keilaniemi espoo finland headquarters espoo finland area served worldwide key people terry myerson head of windows & devices . panos panay head of engineering 1 juha putkiranta timo toikkanen chris weber products mobile phones smartphones tablets mobile software parent microsoft note 1 website microsoft.com en mobile microsoft mobile 2 is a multinational mobile phone and mobile computing device manufacturing company headquartered in espoo finland and a wholly owned subsidiary of microsoft . it is a legal body that oversees and legally represents the activities in the design development manufacture and distribution of mobile phones smartphones tablet computers related accessories and services . microsoft mobile was established following the acquisition of nokia s devices and services division by microsoft which was completed in april 2014 . microsoft mobile got the right to sell mobile phones under the nokia brand name as part of a 10 year licensing agreement as long as those phones are based on the s30 platform which comprises feature phones . 3 4 in october 2014 it was announced that future lumia smartphones would carry the microsoft name and logo instead of nokia . 5 in may 2016 its remaining nokia branded feature phone business was sold to hmd global and foxconn keeping the lumia business intact . 6 microsoft mobile is one of microsoft s various divisions others include surface band hololens and xbox . contents 1 history 1.1 2011 to 2013 partnership between microsoft and nokia 1.2 2013 to 2014 acquisition of nokia s mobile phone business 1.3 2014 to present as a subsidiary of microsoft 1.3.1 2014 1.3.2 2015 1.3.3 2016 2 hardware products 2.1 active phone series 2.1.1 lumia 2.2 discontinued phone series 2.2.1 nokia x 2.2.2 asha 2.2.3 series 40 2.2.4 series 30 2.2.5 series 30 2.3 mobile accessories 2.3.1 treasure tag 3 corporate affairs 3.1 corporate governance 3.2 headquarters 4 see also 5 note 6 references 7 external links history edit with the acquisition of nokia s devices and services division microsoft re entered the smartphone market after its previous attempt microsoft kin a result of their acquisition of danger inc. was poorly received . 7 8 2011 to 2013 partnership between microsoft and nokia edit nokia lumia 800 nokia s first device running windows phone . in february 2011 stephen elop and microsoft s ceo steve ballmer jointly announced a major business partnership between the two companies which would see nokia adopt windows phone as its primary platform on future smartphones replacing both symbian and meego . the deal also included the use of bing as the search engine on nokia devices and the integration of nokia maps into microsoft s own mapping services . 9 nokia announced that it would still release one device running the meego platform in 2011 but that it would devote fewer resources to future development of the platform and that it would phase out symbian entirely . 9 aligning with microsoft had been considered a possibility by analysts due to elop s prior employment with the company . 10 11 12 nokia unveiled its first windows phone 7 based devices the high end lumia 800 and the mid range lumia 710 on 26 october 2011 at its nokia world conference . 13 14 after this announcement nokia s share price fell about 14 % its biggest drop since july 2009 . 15 nokia s smartphone sales which had previously increased collapsed . 16 from the beginning of 2011 until 2013 nokia fell from 1 to 10 in smartphone sales . 17 amid falling sales nokia posted a loss of 368 million euros for q2 2011 while in q2 2010 realized a profit of 227 million euros . on september 2011 nokia announced it will end another 3 500 jobs worldwide including the closure of its cluj factory in romania . 18 as nokia was the largest mobile phone and smartphone manufacturer worldwide at the time 19 it was suggested the alliance would help windows phone . 12 nokia was overtaken by apple as the world s biggest smartphone maker by volume in june 2011 . 20 21 in august 2011 chris weber head of nokia s subsidiary in the u.s. stated the reality is if we are not successful with windows phone it doesn t matter what we do elsewhere . he further added north america is a priority for nokia because it is a key market for microsoft . . 22 market share of symbian windows mobile and windows phone 7 among us smartphone owners from q1 2011 to q2 2012 according to nielsen company . nokia reported well above 1 million sales for its lumia line up to 26 january 2012 23 24 2 million sales for the first quarter of 2012 25 and 4 million for the second quarter of 2012 . 26 in this quarter nokia only sold 600 000 smartphones symbian and windows phone 7 in north america . 27 for comparison nokia sold more than 30 million symbian devices world wide in q4 2010 28 and the nokia n8 alone sold almost 4 million in its first quarter . in q2 2012 26 million iphones and 105 million android phones shipped compared to only 6.8 million devices with symbian and 5.4 million with windows phone . 29 while announcing an alliance with groupon elop declared the competition ... is not with other device manufacturers it s with google . 30 in june 2012 nokia chairman risto siilasmaa told journalists that nokia had a contingency plan in the event that windows phone failed but did not specify what it was . 31 32 on 8 february 2012 nokia corp. announced 4 000 layoffs at smartphone manufacturing plants in europe by the end of 2012 to move assembly closer to component suppliers in asia . 33 on 14 june 2012 nokia announced 10 000 layoffs globally by the end of 2013 34 and shut production and research sites in finland germany and canada in line with continuing losses and the stock price falling to its lowest point since 1996 . 35 in total nokia laid off 24 500 employees by the end of 2013 . 36 on 18 june 2012 moody s downgraded nokia s bond rating to junk . 37 nokia ceo admitted that the company s inability to foresee rapid changes in the mobile phone industry was one of the major reasons for the problems . 38 on 4 may 2012 a group of nokia investors filed a class action against the company as a result of disappointing sales . 39 on 22 august 2012 it was reported that a group of finnish nokia investors were considering gathering signatures for the removal of elop as ceo . 40 in december 2012 nokia announced that it would be selling its headquarters nokia house for 170 million and leasing it back in the long term . this decision was taken to slash costs as the company was during a financial crisis of falling revenues . 41 in january 2013 nokia reported 6.6 million smartphone sales for q4 2012 consisting of 2.2 million symbian and 4.4 million sales of lumia devices windows phone 7 and 8 . 42 in north america only 700 000 mobile phones were sold including smartphones . in may 2013 nokia released the asha platform for its low end borderline smartphone devices . the verge commented that this may be a recognition on the part of nokia that they are unable to move windows phone into the bottom end of smartphone devices fast enough and may be hedging their commitment to the windows phone platform . 43 in the same month nokia announced its partnership with the world s largest cellular operator china mobile to offer nokia s new windows based phone the lumia 920 as lumia 920t an exclusive chinese variant . the partnership was a bid by nokia to connect with china mobile s 700 million person customer base . 44 following the second quarter of 2013 nokia made an operating loss of 115m 98.8 m with revenues falling 24 % to 5.7 billion despite sales figures for the lumia exceeding those of blackberry s handsets during the same period . over the nine quarters prior to the second quarter of 2013 nokia sustained 4.1 billion worth of operating losses . the company experienced particular problems in both china and the u.s. ; in the former nokia s handset revenues are the lowest since 2002 while in the u.s. francisco jeronimo analyst for research company idc stated nokia continues to show no signs of recovery in the us market . high investments high expectations low results . 45 in july 2013 nokia announced that lumia sales were 7.4 million for the second quarter of the year a record high . 46 while nokia lumia sales might have been a record high windows phone in general still lacked momentum and lacked global market share but scored progressively better than other competing mobile platforms such as blackberry . 47 despite nokia s falling concentration and commitment to the windows phone platform nokia dominated windows phone s market share representing 83.3 % of all windows phones sold in june 2013 48 and by october 2013 nokia s lumia line held over a 90 % market share of all windows phones in circulation . 49 a part of the reason nokia couldn t make profits was because their low priced nokia lumia 520 dominated the market while high end models barely sold . 50 2013 to 2014 acquisition of nokia s mobile phone business edit on 2 september 2013 microsoft announced that it would acquire nokia s mobile device business in a deal worth 3.79 bn along with another 1.65 bn to license nokia s portfolio of patents for 10 years ; a deal totaling at over 5.4 bn . steve ballmer considered the purchase to be a bold step into the future for both companies primarily as a result of its recent collaboration . it was also part of ballmer s long term vision of transforming microsoft into a devices and services company . pending regulatory approval the acquisition was originally expected to close in early 2014 . 51 52 in an interview with helsingin sanomat former nokia executive anssi vanjoki commented that the microsoft deal was inevitable due to the failed strategy of stephen elop . 53 in march 2014 it was announced that the acquisition of nokia s mobile phone business would not be completed by the end of march as expected but instead was delayed until april of that year due to problems with regulators in asia . 54 the acquisition of nokia s mobile phones business by microsoft was closed on 25 april 2014 for slightly more than the originally stated 5.44 billion . 55 nokia s mobile phone assets became a part of microsoft mobile a new subsidiary of microsoft based in finland . 56 57 while microsoft licensed the nokia brand under a 10 year agreement nokia agreed not to use its name on smartphones and will be subject to a non compete clause preventing it from producing any mobile devices under the nokia name through 31 december 2015 . microsoft acquired the asha and lumia brands as part of the deal and are also licensing the nokia brand from nokia 58 as well as the nokia pureview and clearblack nokia surge nokia mural and symbian related trademarks were acquired by microsoft . 59 60 further the