marketing founded 1999 ; 17 years ago 1999 headquarters carlsbad california u.s. parent resource nation website business.com business.com is a digital media company and b2b web destination which offers various performance marketing advertising including lead generation products on a pay per lead and pay per click basis directory listings 1 and display advertising . the site covers business industry news and trends for growth companies and the b2b community to stay up to date currently housing more than 15 000 pieces of content as of november 2014 . in october 2014 the website was ranked 1 on inc.com s 50 websites your startup needs to succeed . 2 contents 1 corporate history 2 content 3 digital media products 4 corporate culture 5 see also 6 references 7 external links corporate history edit business.com inc. was founded in 1999 by jake winebaum previously chairman of the walt disney internet group ; and sky dayton founder of earthlink boingo wireless and helio among others . 3 around that time the business.com domain name was purchased from marc ostrofsky by winebaum s ecompanies ventures for a then record 7.5 million . 4 this represented a tidy profit over the 150 000 price tag of the domain in 1997 also a record in its own time . 5 in addition to investment by ecompanies early funding in the amount of 61 million was provided in 2000 by pearson plc reed business information mcgraw hill and others . 6 in its initial form business.com aimed to be the internet s leading search engine for small business and corporate information . 7 as with much of the nascent and well hyped internet industry business.com struggled through the dot com bubble years . 8 the company retooled beginning in 2002 after massive layoffs and a new focus on developing a pay for performance ad network model . 9 in april 2003 the company achieved profitability and on november 8 2004 having survived the collapse of the dot com bubble the company secured an additional 10 million in venture capital funding from benchmark capital . on october 9 2006 business.com launched work.com a site with business how to guides contributed by the small business community . 10 work.com was sold in march 2012 and is now owned by salesforce.com . then on july 26 2007 after beating out dow jones & company the new york times company iac interactivecorp and news corp print and interactive marketing company r.h. donnelley corporation announced plans to acquire business.com in a deal valued at 345 million . 11 the deal closed on august 23 2007 . 12 13 in june 2009 r.h. donnelley filed for bankruptcy . 14 the company emerged from chapter 11 as dex one corporation on february 1 2010 . in february 2011 resource nation 15 acquired the brand and associated assets of business.com to become one of the largest online destinations for business buyers looking for business to business b2b solutions . jmi equity a growth equity firm that specializes in investments in internet companies provided funding in support of the transaction and the company s ongoing growth . terms of the transactions were not disclosed . 16 in january 2013 the appointment of tony uphoff as ceo was announced . 17 uphoff was most recently ceo of ubm techweb and named a top 100 business media exec by b2b magazine and a top media innovator by mins b2b in 2009 . in march 2013 business.com launched a site refresh new logo and new suite of products . 18 in august 2014 the business.com website was relaunched expanding beyond a home page and refresh that happened in march 2013 . the backend technology was all updated including a new content management platform in house analytics and big data platform to capture every behavior of the audience to deliver contextually relevant content based on the intent and navigation path . according to the ceo a major emphasis was also put on responsive web design removal of pages that were not valuable to the audience and allowing a new content platform to drive the site experience . 19 content edit business.com produces daily content in which the staff reporters and market experts are featured . their daily business quote of the day was featured by time inc. as one of the 27 pinterest boards that will make your life better . 20 the market experts and staff provide insight for the latest news and discussions around marketing human resources technology entrepreneurship sales and finance . market experts are outside contributors providing expertise and insights on trends happening in their perspective businesses . market experts include mike volpe of hubspot sarah benard of icrossing and aaron kahlow of online marketing institute omi . the site also features content to help make a purchasing decision including comparison charts white papers and case studies that are non biased for the business buyer . digital media products edit business.com serves advertisers looking to reach the growth companies audience characterized as 20 1000 employee size . advertising customers include some of the largest b2b brands in b2b such as intel salesforce marketo adp sprint as well as smaller brands . its suite of digital marketing products include display advertising pay per click email marketing content marketing demand generation and lead generation for sales ready leads . in december 2014 the company launched lens a lead expansion and nurturing service as part of their demand generation product set . 21 corporate culture edit business.com has been named as a best place to work by the san diego business journal in 2012 2013 2014 . 22 in 2013 the company began an ongoing training program for its employees inviting experts from 3rd party companies to conduct lunch and learns . business.com s engineering department also practices innovation days called ship it days where the team is given 48 hours to work on something outside their daily tasks and has been responsible for new product features and data experiences . see also edit allbusiness.com businessweek forbes hoover s the financial times references edit 10 common link building problems . search engine watch . 2013 10 02 . 50 websites your startup needs to succeed . inc.com . october 2 2014 . rose frank march 2006 . sky dayton gets mobile . wired . retrieved 2008 07 10 . one word domain name sales reach record levels . pr.com . 2008 06 11 . retrieved 2008 07 10 . wingfield nick 1997 06 04 . domain name fetches record price . news.com . retrieved 2008 07 10 . business.com secures new round of financing ; growth potential of business search drives 10 million investment from benchmark capital . bnet business wire . 2004 11 08 . retrieved 2008 07 10 . loftus peter 2004 12 08 . something ventured renewed vc interest in a pricey name . business.com dow jones newswires . archived from the original on february 9 2009 . retrieved 2008 07 10 . dot com layoffs and shutdowns . the wall street journal online . 2001 11 28 . retrieved 2008 07 11 . siklos richard 2008 05 02 . business.com s winding road . cnnmoney.com . retrieved 2008 07 10 . work.com launches to help small businesses tackle their most important business tasks . business.com . 2006 10 09 . archived from the original on 2009 07 04 . retrieved 2008 07 10 . r.h. donnelley to acquire business.com inc. . retrieved 2007 10 17 . business.com inc. . businessweek . retrieved 2008 07 10 . business.com sold to rh donnelley ; beating dj nyt and news corp ; price 345 million . 2015 04 10 . retrieved 2015 04 10 . business.com owner files for bankruptcy . domain name wire . june 2 2009 . retrieved 2009 06 18 . resourcenation.com prnewswire.com tony uphoff named ceo . folio mag . 2013 01 15 . business.com blog . business.com . march 2013 . business.com press release on site transformation and b2b digital media . business.com . 2014 08 11 . 27 pinterest boards that will actually make your life better . time.com . august 30 2014 . business.com launches lead expansion and nurturing service . business.com . december 1 2014 . missing or empty url help san diego business journal 2014 best places to work pdf . sdbj.com . august 2014 . external links edit business.com official web site business.com blog business.com inc. company profile from businessweek business.com s winding road cnn s money.com article based on an interview with jake winebaum . interview with jake winebaum previous ceo of business.com via socaltech.com ecompanies venture capital site jmi equity web site retrieved from https en.wikipedia.org w index.php title business.com & oldid 731541900 categories privately held companies based in californiainternet search enginesweb directoriescompanies based in carlsbad californiahidden categories pages using web citations with no url navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout 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