gold corporate logo type private limited company industry retail founded dubai uae 1989 founder firoz merchant headquarters dubai uae number of locations 100 in the middle east 200 in india july 2011 key people firoz merchant chairman and founder products jewellery owner pure gold group number of employees 1250 2011 website pure gold jewellers pure gold jewellers is a jewellery retailer with 120 stores across the middle east in the uae oman kuwait qatar jordan ksa bahrain sri lanka and 200 stores in india . 1 the company s stores sell a variety of jewellery in diamonds gold platinum murano glass and precious stones . founded by indian expatriate firoz merchant in 1989 the first pure gold jewellers store was established in dubai . merchant has focused on gradual expansion of the brand s retail network . 2 the company entered the indian market in 2010 and has plans to open 200 stores in the country in the next few years . pure gold are the sole concessionaire for retail of gold and diamond jewellery at abu dhabi duty free terminals i ii and iii kuwait duty free and muscat duty free . 3 pure gold jewellers employs more than 1000 retail staff across the globe and also owns two jewellery manufacturing factories in india and in china employing over 1 500 workers . 4 contents 1 products 2 awards 3 about the founder 4 corporate social responsibility 5 notes 6 external links products edit pure gold jewellers stores display a variety of jewellery in diamonds gold and other precious stones . some of the collections are pure diamonds jewellery in 18k yellow and white gold with original belgian cut diamonds available in different carats cuts and sizes . pure 22k ethnic designs in gold for middle eastern and indian consumers . pure platinum diamond jewellery set against platinum . bridal rings are available in yellow and white gold with diamonds . solitaire available in different carats and sizes with single solitaires available in yellow and white gold . awards edit pure gold jewellers is a recipient of the best service performance brand award in the large business category for five years 2007 2008 2008 2009 2009 2010 2011 2012 2012 2013 and 2014 2015 under the dubai service excellence scheme dses of the dubai department of economic development making it the only company to have won it five times . 5 the company also topped in the best customer service category in the uae jewellery sector in an annual study by international consultancy ethos consultancy for the year 2009 and 2010 . pure gold jewellers was chosen from a number of criteria including the appearance of each store location from lighting to the music selection and cleanliness of the venue the appearance as well as the warmth and friendliness of each staff employee and the intuitiveness of staff to pick up on customer service needs and address them instantly . 6 about the founder edit firoz merchant the founder and chairman of pure gold group was born in india . he moved to dubai in 1989 and set up his own gold and diamonds trading business under the brand name pure gold jewellers . merchant is a visible presence in the large indian diaspora in the uae . he has been involved in a number of philanthropic activities that have provided help and support for various communities . 7 8 merchant is a well known business leader in the middle east and widely quoted in the press . he is ranked no. 26 on the forbes middle east list of indian owners 2014 . 9 arabian business placed him at no. 28 on its 2014 richest indians in the gcc list with an estimated net worth of usd 435 million . 10 he is also a board member of dubai diamond exchange dde and a member of dubai gold & jewellery group . 11 12 corporate social responsibility edit pure gold jewellers corporate social responsibility has been focused on philanthropy in conjunction with the uae government . organisations that have benefited from the company s csr policies include the red crescent society the sheikh mohammed bin rashid al maktoum charitable trust bait ul khair the uae s education ministry and the health ministry among many others . firoz merchant has also contributed towards corrective institutions in order to release prisoners belonging to various nationalities jailed for debt cases in the uae . 13 14 notes edit pure gold receives best brand honor for the 2nd year from dubai government ame info may 28 2009 . retrieved july 26 2011 . pure gold jewellers opens in qatar tradearabia july 24 2011 . retrieved july 26 2011 . pure gold to open 200 stores in india gulf news june 15 2010 . retrieved july 26 2011 . indian power list 2010 39 firoz g. merchant arabian business . retrieved july 26 2011 . uae retail benchmarking study 2009 pure gold receives best brand honor for the 2nd year from dubai government ame info may 28 2009 . retrieved july 26 2011 . bassma al jandaly businessman s help for family in need is pure gold gulf news may 4 2010 . retrieved july 24 2011 . fine show of generosity gulf news february 25 2010 . retrieved july 24 2011 . forbes middle east list of indian business owners 2014 forbes middle east may 13 . 2014 . retrieved may 22 2014 . 50 richest indians in the gcc arabian business february 16 2014 . retrieved may 22 2015 indian power list 2010 39 firoz g. merchant arabian business . retrieved july 26 2011 . rory jones firoz merchant philanthropist with a heart of gold the national . retrieved march 30 2012 . caline malek zakat fund abu dhabi money frees 10 debt prisoners the national january 11 2011 . retrieved july 24 2011 . sharmila dhal indian businessman rescues prisoners in debt xpress march 3 2011 . retrieved july 24 2011 . external links edit official website retrieved from https en.wikipedia.org w index.php title pure gold jewellers & oldid 739545423 categories jewellery retailers of the united arab emiratesjewellery retailers of indiacompanies based in dubaicompanies established in 1989gold in india navigation menu personal tools not logged 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