private industry consumer goods founded 1908 1908 founder john b. brunner headquarters 8515 page ave. st. louis mo 63114 united states missouri u.s. key people gerald g. bowe ceo ; randy veal cfo ; tim williams coo 1 products personal care products brands germ x website www.vijon.com vi jon laboratories is a health and beauty care company that produces both private label and brand name products . 2 headquartered in st. louis they operate five manufacturing and distribution centers in missouri and tennessee . the company s products are supplied nationwide to retailers such as kroger target and walgreens . vi jon was founded as peroxide specialty company in 1908 by john b. brunner . vi jon has been owned by investment firm berkshire partners since 2006 . 3 the company markets a line of hand sanitizers in the united states under the brand germ x. 4 in 2006 procter & gamble filed a lawsuit against vi jon alleging that vi jon copied the look of crest pro health mouth wash ; the parties settled a few months later with vi jon agreeing to withdraw its product from the market to not use bottle designs that are confusingly similar to those of p & g to not make compare to crest pro health or gingivitis efficacy claims without specific testing to support these claims and to pay p & g. 5 in august 2014 berkshire announced its intention to sell vi jon ; 4 as of march 2016 the company had not been sold . 6 references edit vi jon inc. ceo and executives businessweek . retrieved 8 june 2016 . vi jon private brand solutions . retrieved 8 june 2016 . company name company profile from hoover s . retrieved 8 june 2016 . a b rizzo lillian ; tan gillian august 1 2014 . personal care products maker vi jon is up for sale . wsj . retrieved june 8 2016 . coombs w. timothy 2014 . ongoing crisis communication planning managing and responding . sage publications . p. 37 . isbn 9781483322674 . 33t vi jon inc. . st. louis business journal . mar 25 2016 . external links edit official website germ x official website retrieved from https en.wikipedia.org w index.php title vi jon laboratories & oldid 743638497 categories companies based in st. louismanufacturing companies of the united statescompanies established in 1908personal care brandshidden categories official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 14 19 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view