improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . december 2010 the topic of this article may not meet wikipedia s notability guidelines for products and services . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources hypacoustic news newspapers books scholar jstor free images september 2009 learn how and when to remove this template message learn how and when to remove this template message hypacoustic type pro cinema audio manufacturer industry cinema sound headquarters chistchurch canterbury new zealand key people matthew simmons founder products loudspeakers parent arvus group new zealand website 1 hypacoustic is a new zealand cinema audio product . its parent company arvus group new zealand was founded by matthew and julie simmons . the hypacoustic speaker system began development in 2002 with significant government investment funding via the new zealand foundation for research science and technology frst . 1 2 the primary difference between the hypacoustic speaker system and traditional cinema speaker systems is that the front left right and centre channel speakers are designed for placement around the screen rather than being placed behind a perforated vinyl screen . it had been assumed that the sound channels needed to be in physically the same position as the visual events they are co ordinated with but research has shown that the human brain will attribute a sound event to a salient visual cue . 3 4 5 6 this has led to the common use of perforated screens in cinema with the associated problems of reduced reflectivity and moire which is an increased problem with already pixellated digital projection ; and altered sound . 7 most home cinema already has speakers around the screen not behind it . traditional surround speakers radiate over 60 100 degrees . 8 however for accurate surround sound a 360 degree radiation is required . 9 laser pacific a fully owned kodak subsidiary based in hollywood la had their current screening room hypacoustic audio system installed on 17 january 2008 . references edit ministry of research science and technology 2009 . idea to impact making r & d work for your business isbn 978 0 478 06158 1 booming into international cinemas hartmann w.m. 1983 localization of sound in rooms the effect of visual fixation paris 11e ica kagerer fa contreras vidal jl 2009 exp brain research 193 2 315 21 psychology a factual textbook by edwin garrigues boring . london chapman hall limited 1935 sound localization with conflicting visual and auditory cues . witkin h. a. ; wapner s. ; leventhal t. journal of experimental psychology . vol 43 1 jan 1952 58 67 review of audio modification by perforated screens traditional cinema surround speaker specification john watkinson 2009 sound for 3d cinema cinema technology asia pacific external links edit official website arvus group website kodak screening theatre retrieved from https en.wikipedia.org w index.php title hypacoustic & oldid 580028858 categories audio amplifier manufacturersaudio equipment manufacturersloudspeaker manufacturershidden categories orphaned articles from december 2010all orphaned articlesarticles with topics of unclear notability from september 2009all articles with topics of unclear notabilityuse dmy dates from february 2011 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 3 november 2013 at 17 30 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view