relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . june 2016 learn how and when to remove this template message j.d. power and associates turning information into action type private industry marketing research founded agoura hills california 1968 founder j.d. power headquarters costa mesa california united states owner xio group website www.jdpower.com j.d. power and associates is an american based global marketing information services firm founded in 1968 by james david power iii . the firm conducts surveys of customer satisfaction product quality and buyer behavior for industries ranging from cars to marketing and advertising firms . the firm is best known for its customer satisfaction research on new car quality and long term dependability . its service offerings include industry wide syndicated studies proprietary research consulting training and automotive forecasting . 1 it was iso 9001 certified in 2002 ; however this certification has expired . 2 mcgraw hill financial purchased it from james david power iii in april 2005 . the firm is headquartered in costa mesa california . 3 private investment group xio group acquired j.d. power in 2016 . 4 contents 1 marketing research 1.1 automotive surveys 1.2 international research 2 see also 3 references 4 external links marketing research edit a selection of the awards presented to the ford motor company by j.d. power and associates in 2007 j.d. power and associates marketing research consists primarily of consumer surveys . j.d. power ratings are based on the survey responses of randomly selected and or specifically targeted consumers . j.d. power relies on consumer reporting for study results as well as in house vehicle testing for opinion based reviews in blogs . although publicly known for the endorsement value of its product awards j.d. power obtains the majority of its revenue from corporations that seek the data collected from j.d. power surveys for internal use . 1 companies which have used j.d. power surveys range from automotive cellphone and computer manufacturers to home builders and utility companies . to be able to use the j.d. power logo and to quote the survey results in advertising companies must pay a licensing fee to j.d. power . these advertisement licensing fees however form a small part of j.d. power s revenues but a substantial portion of earnings . 1 automotive surveys edit j.d. power conducts multiple annual surveys of the automotive industry in the u.s. as well as in other countries . the vehicle dependability study vds is a measure of problems experienced after three years of ownership while the initial quality study iqs is a measure of problems experienced within the first 90 days of ownership . other surveys include the apeal survey reflecting consumer s attitudes towards a vehicle s attributes dealership service surveys and customer purchasing experience surveys . similar versions of the vehicle dependability and initial quality studies are performed internationally and usually released with the country s name followed by the same title e.g. china initial quality study . in the united kingdom the j.d. power uk car customer satisfaction index reviews all cars that have reached two years of age at the time of publication . surveys are conducted in partnership with uk automotive publication what car which publishes the survey results . 5 the uk car survey consists of comments and ratings entirely from the members of the public who bought the cars new two years previously . satisfaction is based on a number of different criteria and when the many thousands of marks in each area for each car are added up to form an overall score . 6 the list usually comprises about 130 cars and is published every year in the united kingdom . the survey was produced in conjunction with the bbc s top gear magazine for many years until the mid 2000s decade . international research edit j.d. power research surveys are conducted using local languages in india japan china philippines indonesia singapore thailand malaysia south africa mail intercept only canada mexico united kingdom australia new zealand germany france and brazil . 7 see also edit marketing research customer satisfaction research references edit a b c usnews.com from boats to internet service j. d. power lives to rank . us news . 2004 03 07 . retrieved 2007 04 05 . j.d. power and associates earns international recognition for quality and business practices by achieving iso 9001 2000 registration contact us . j. d. power and associates . retrieved on june 10 2013 . staff and wire reports . xio group acquires j.d. power for 1.1 billion in cash . automotive news . retrieved 2016 09 08 . what car jd power survey 2004 uk car customer satisfaction index about the firm j.d. power and associates external links edit j.d. power and associates corporate site j.d. power and associates automotive site j.d. power and associates asia pacific china site j.d. power asia pacific india site j.d. power asia pacific asean oceania site retrieved from https en.wikipedia.org w index.php title j.d. power and associates & oldid 738301487 categories marketing research companies of the united statescompanies based in los angeles county californiacompanies based in orange county californiacompanies based in costa mesa californiacompanies established in 1968hidden categories articles lacking reliable references from june 2016all articles lacking reliable references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export 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