in baguio city see dwsk . for the radio station of the same name in olongapo city see dwsl . dwkx 103.5 k lite city mandaluyong city broadcast area mega manila surrounding areas worldwide online branding 103.5 k lite slogan the hits and lite favorites the hits from back in the day played today every wednesday during past forward frequency 103.5 mhz first air date october 23 1995 as the 1st iteration of k lite january 1 2007 as heart fm june 20 2007 as max fm august 23 2010 as wow fm july 22 2013 as the 2nd iteration of k lite format adult contemporary power 25 000 watts erp 100 000 watts former callsigns dwim 1970s dwcs 1986 1995 owner advanced media broadcasting system inc. website klite1035.fm dwkx 103.5 fm branded as 103.5 k lite is a radio station airing an adult contemporary format . it is owned and operated by advanced media broadcasting system inc. its studio and transmitter are located at unit 906a paragon plaza building edsa corner reliance street mandaluyong city . contents 1 history 1.1 1970s 1985 dpi radio 1 1.2 1985 1995 dwcs 1.3 1995 2006 the first k lite 1.4 2007 heart fm 1.5 2007 2010 max fm 1.6 2010 2013 wow fm 1.7 2013 present the second k lite 2 compilation cds 2.1 as 103.5 max fm 2.2 as wow fm 3 advanced media radio network 4 references 5 external links history edit 1970s 1985 dpi radio 1 edit the station started in the 1970s as dpi radio 1 which was owned and operated by the government of the philippines through department of public information under the call letters of dwim fm . it was then a simulcast station of dpi radio 1 710 khz with its callsign dzfm later moved at 918 khz in 1977 now known as sports radio 918 am under the callsign dzsr and now known as dzrb am which is now at 738 khz which aired music news and weather . it then lasted until 1986 when dpi radio 1 moved its frequency to 104.3 mhz which it changed its callsign to dwbr after the people power revolution of 1986 and later known as 104.3 business radio while the 103.5 frequency was sold to global broadcasting system inc. which would later acquire radio veritas 5 years later via a government sponsored bidding and changed its call letters to dwcs . 1985 1995 dwcs edit main article dwcs 103.5 cs played the standards genre ranging from world war ii up to the early 80 s. it was sold in 1995 to advanced media broadcasting system through the efforts of jinji buhain a relative of the head of the global broadcasting system . 1995 2006 the first k lite edit k lite logo from 2005 to 2006 . seven of manila s best disc jockeys joe schmoe paul reno jay latin dick reese joshua martin gill and little david set out to form a radio station that would be best in the much established and well known old hands of the industry . the new station occupied the frequency studios and equipment formerly handled by the defunct standards music station dwcs 103.5 cs then owned by global broadcasting system and changed its call sign to dwkx . k lite started airing on october 23 1995 . the first dj to go on air was joe schmoe ; his first song was pride in the name of love by u2 . within a few months it became one of the favorite radio stations of the young professionals and more outspoken listeners . offering the best of adult contemporary music and spicing everyday music fare with daring thought provoking talk manila s first interactive radio station became a reality . through the years k lite aired quality talk shows including the groundbreaking program talk back with joshua replaced by vince faner in 1999 and jinji as well as nitelite with li l david monica and the blade girl talk with monica and jinji sportslite with anthony suntay and twisted with jessica zafra and li l david . k lite made radio talk shows a staple in the fm band . the station changed its format to attract more audiences from different demographics . from the right kind of lite format in the late 1990s to best music of the 80s 90s & today in the turn of the century to manila s lite alternative in 2003 to 2006 . k lite began playing alternative rock and sometimes hard rock music on a more frequent basis . 103.5 k lite made promotional events that meant more than just parties . the station brought their loyal listeners to get front row seats to the grammy awards international concert tours and celebrity events and later on serving free starbucks coffee to the call centre agents in the past few years . k lite also made its milestone as the very first radio station that covered the dodgeball cup on the morning brew . disc jockeys of k lite made their final broadcast all together on november 30 2006 to give thanks to their beloved listeners . its lite alternative format has since been carried over to sister station jam 88.3 . 2007 heart fm edit on january 1 2007 heart 103.5 debuted on the airwaves as easy listening the way it should be . the format was easy listening a mix of contemporary alternative & r & b . they later switched their slogan to easy listening . redefined . heart 1035 had a number of promotional events in the span of six months heart cinemania premieres drives & jives stickering heart on air & ice voices for albay and others . but in may 2007 heart 1035 sponsored the best damn thing contest where they sent one of their loyal listeners to hong kong to meet avril lavigne in person for a special asian launch of her album the best damn thing at the hong kong convention center . also in may 2005 heart 1035 won the award for caltex fastbreak to the nba promo as the best radio station in execution of a promo beating out other competing radio stations jam 88.3 wave 89.1 magic 89.9 monster rx 93.1 hit 99.5 now 99.5 play fm and 105.1 crossover . on june 18 2007 the heart personalities made their final broadcast as a group . 2007 2010 max fm edit at exactly 9 00pm of june 19 2007 originally planned 12 00am july 2 2007 103.5 presented a new format that sounded more mature akin to adult contemporary . the music covers both old and new hits with a new station name 103.5 initially read on air as one oh three and a half max fm . their slogan was in tune with manila . the format resembles of the first iteration of 99.5 rt which at that time was known as 99.5 hit fm . max fm logo from 2009 to 2010 . in mid 2009 the station s sound shifted to a predominantly dance format with new slogans move to it and manila s leading dance source introduced to emphasize as such . dwkx s flip to dance put them in competition with dzur whose direction focuses mostly on pure underground club content as opposed to dwkx s straight ahead broader approach . in addition dwkx also became the first fully licensed commercial dance radio outlet to cover metro manila since the demise of 89 dmz whose frequency is currently occupied by rhythmic contemporary sister station wave 891 . on june 19 2010 right on the third anniversary of the station and prior to that it underwent some minor changes among others the line up of djs and their shows the revision of how they identify themselves on air they dropped the one oh three and a half max fm in favor of one oh three point five max fm as the former is said to be not that much suitable for radio and the dropping of some of its long running local programs and foreign syndicated dance programs . on august 5 2010 the jocks of maxville made their final broadcast to give thanks to their listeners . max fm resurfaced as an internet radio station now called global max radio which was launched last october 1 2010 . 2010 2013 wow fm edit wow fm logo from 2010 to 2013 . on august 23 2010 at 5 00am which the day saw the 2010 manila hostage crisis dwkx relaunched as a mass based station branded 103.5 wow fm . laila chikadora was the first dj to go on board that morning followed by mister fu & other top rated djs . 1 the station s tagline is lahveet which is the tagalog bastardization of love it . this is trpi s and now tiger 22 s first venture into the mainstream mass based market . and to provide a wider coverage to its target market the station also upgraded its transmitting power to 45 kw making it the most powerful fm station in metro manila at that time . following the resignation of mr. fu who returned to his originating radio station energy fm who was preceded by that of francine prieto the remaining djs had their final broadcast on july 17 to make way for a new branding come july 22 though the station will still use the wow fm moniker until the end . 2013 present the second k lite edit k lite s 2nd iteration logo from 2013 to 2016 on july 22 2013 at 6 00am after its absence for almost 7 years 103.5 was relaunched as the second iteration of 103.5 k lite with the new slogan the hits and lite favorites and as an adult contemporary station . ej electric was the first dj to go on board followed by other jocks mostly from the max fm wow fm roster & other stations . the official launch was made on august 1 2013 . during its first weeks of operation the stations studios remained inside the jollibee plaza building before it was transferred back to paragon plaza . 2 since the relaunch the station s transmitter power reduced back to 25 000 watts . on april 21 2014 103 .5 k lite was reformatted as a chr station with the slogan the beat of manila similar to the summer slogan of sister station magic 89.9 with slightly vacated timeslots . this format is the same as 99.5 play fm but the playlist is from the 90s up to present . on august 18 2014 following the launch of rival oldies stations beginning with retro 105.9 dcg fm last march and wish 1075 eight days earlier the station had been reformatted to its adult hits format this time by introducing new djs . k lite changed its slogan to metro manila s official take me back station as its playlist now focuses on playing the classic hits from the 1990s to mid 2000s . on november 24 2014 following the resignation of jude rocha the station had been reformatted back to its ac format with its 1st slogan as the hits and lite favorites . compilation cds edit as 103.5 max fm edit party on weekends 5 galaxy records 2007 pink party galaxy records 2007 tunog kalye universal records 2007 bagong tunog bagong banda dyna music 2008 as wow fm edit wow lahveet sony music 2010 advanced media radio network edit branding callsign frequency location 103.5 k lite dwkx 103.5 mhz metro manila one radio 91.3 dwkn 91.3 mhz tabaco city radio boracay rb106 dyjv 106.1 mhz boracay references edit star dj mr. fu and laila chikadora relishes the challenge to make new radio station no. 1 philippine entertainment portal . retrieved 21 august 2010 . k lite returns to manila asia radio today . retrieved 6 july 24 2013 . external links