called national purchase diary industry market research founded 1966 1966 1 headquarters port washington new york united states key people tod johnson 2 ceo karyn schoenbart president 2 services market information tracking analytic and advisory services 2 website www.npd.com the npd group inc. npd ; formerly national purchase diary is a market research company . 1 the npd group operates in 20 countries interviews 12 million consumers a year and monitors consumer purchase data from over 165 000 stores . it ranks among the top 25 market research companies in the independent honomichl top 50 report . in 2013 npd ranked as the 9th largest market research company in the world according to this report . 3 npd was founded in 1966 . its services include providing market information and advisory services to companies . in 1984 the company launched its first retail tracking service for toys and has launched similar services in other industries and product categories since then . npd uses sales data such as checkout tracking from retailers and distributors as well as consumer reported purchasing behavior and offers consumer panel and retail sales tracking services special reports analytic solutions and advisory services . 4 covered industries include automotive beauty consumer electronics entertainment fashion food foodservice housewares luxury mobile office supplies sports equipment technology commercial technology information technology displays solar toys and video games . 4 npd also provides a service called vip voice that allows consumers to complete surveys about the products and services that they use . 5 npd serves industries in the united states of america canada brazil mexico belgium spain france germany italy the netherlands poland russia sweden turkey the united kingdom china japan south korea australia and new zealand . the npd group is headquartered in port washington new york with offices across the united states asia the united kingdom the european union and in australia . 4 the company s chief executive officer is tod johnson . 4 references edit a b bloomberg businessweek company overview of the npd group inc. 2014 a b c company overview of the npd group inc. . bloomberg l.p. retrieved march 23 2015 . honomichl top 50 honomichl top 50 honimichl retrieved 2015 08 26 . a b c d npd.com company website accessed 2007 03 26 . retrieved september 5 2016 . dead link vip voice vip voice vip voice retrieved 2015 08 26 . external links edit official website vip voice website hoovers company profile website this marketing related article is a stub . you can help wikipedia by expanding it . v t e this article about a corporation in the service industry is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title the npd group & oldid 738269099 categories marketing research companies of the united statescompanies based in nassau county new yorkmarketing stubsservice company stubshidden categories all articles with dead external linksarticles with dead external links from september 2016official website different in wikidata and wikipediaall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages danskdeutsch fran aisbahasa melayunorsk bokm l suomi edit links this page was last modified on 7 september 2016 at 23 07 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view