media strategy founded 2001 headquarters san francisco ca united states area served global key people founders adam kleinberg theo fanning paul giese number of employees 40 employees website www.tractionco.com traction is an interactive advertising agency based in san francisco . in 2014 they were named independent agency of the year in the imedia agency awards . their clients include alibaba.com adobe systems bank of america cabot creamery california bank & trust camelbak intuit intel kelly moore paints livescribe meebo robert half international salesforce.com sap and shutterfly walmart zonealarm . 1 contents 1 history 2 awards and recognition 2.1 2008 2.2 2009 2.3 2010 2.4 2011 2.5 2012 2.6 2013 2.7 2015 3 notable campaigns 4 references 5 external links history edit the agency was founded in 2001 as traction corporation by adam kleinberg paul giese theo fanning and michele turner . the founding partners had previously worked together at think new ideas a new media pioneer with heavy investments from omnicom . michele turner left the company in 2009 . in 2006 traction corporation started a creative staffing agency called subtraction . 2 in 2009 traction acquired 8 speed multimedia a provider of dynamic media . 3 the agency broadened its services to include media in 2013 with the hiring of abraham snyder formerly from akqa which was acquired by wpp plc . 4 awards and recognition edit 2008 edit selected by adobe systems to be featured in an original documentary series designing minds showcasing creative leaders of the design industry with a view into the creative forces behind the shows ads and products people use every day . 5 2009 edit awarded btob magazine interactive agency of the year 6 inc. 5000 ranked 1 399 7 51 on the list of fastest growing companies in the bay area . 8 named social media agency to watch by imediaconnection 9 2010 edit awarded btob magazine top interactive agency of the year runner up 10 inc. 5000 ranked 1217 11 2011 edit awarded btob magazine top interactive agency of the year runner up 12 imediaconnection named traction blog among 5 agency blogs you should be reading 13 2012 edit focus.com 5 agencies built for technology marketing 14 the next web 10 small agencies that define digital spring in san francisco 15 2013 edit awarded btob magazine top interactive agency 16 awarded adage small agency of the year west region silver 17 san francisco business times fastest growing companies in the bay area 18 agency post s 2013 agency 100 19 imedia small agency of the year finalist 20 digiday best brand campaign b2b winner 21 digiday best video campaign b2b winner 22 2015 edit imedia small agency of the year finalist 23 notable campaigns edit real or fake adobe systems one of adobe s most successful social media campaigns was developed by traction geared toward driving engagement to their new cs products . this campaign has been featured in a number of articles including being featured as a case study by facebook . 24 never miss a word . livescribe traction introduced the livescribe smartpen to the college market . 25 find it . make it . sell it . alibaba.com traction launched a 30 million campaign for china s largest online retailer alibaba.com to the u.s. 26 references edit http www.tractionco.com agency clients weekly profile and campaign of the week san francisco examiner september 18 2006 . traction acquires 8 speed multimedia market wire findarticles.com april 25 2011 . traction launches media practice snyder heads mediapost jun 27 2013 . designing minds adobe systems june 8 2008 . top agencies traction . winner interactive agency btob magazine april 6 2009 . inc. 500 5000 company profile no. 1 399 inc. magazine september 24 2009 . traction pulls ahead lazaro fraga san francisco business times dec 1 2009 . social media agencies to watch imediaconnection august 17 2009 . top agencies traction . runner up interactive agency btob magazine march 8 2010 . inc. 500 5000 company profile no. 1 217 inc. magazine september 22 2010 . traction interactive agency runner up btob magazine march 14 2011 . 5 agency blogs you should be reading michael estrin imediaconnection january 10 2011 . the technology marketers handbook 2012 edition by focus.com . 10 small agencies that define digital spring in san francisco the next web march 17 2012 . 2013 top agencies traction interactive winner btob magazine march 4 2013 . adage 2013 ad age small agency awards ad age july 26 2013 . fastest growing companies in the bay area san francisco business times october 15 2013 . 2013 agency 100 agency post august 28 2013 . http www.marketwatch.com story finalists announced for the 2015 imedia agency awards 2015 10 16 marketwatch october 16 2015 . digiday awards 2013 digiday june 2013 . digiday video awards 2013 digiday november 2013 . finalists announced for the 2015 imedia agency awards . marketwatch . retrieved 2015 10 28 . case study adobe uses facebook pages to engage users and deliver results facebook marketing solutions april 10 2009 . livescribe pulse smartpen makes nationwide retail debut livescribe press release june 23 2008 . alibaba.com plans u.s. push jessica e. vascellaro the wall street journal august 7 2009 . external links edit traction official website retrieved from https en.wikipedia.org w index.php title traction agency & oldid 744149503 categories advertising agencies of the united statescompanies established in 2001companies based in san franciscohidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page 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