products founded 1908 founder lafayette coltrin products breakfast cereals parent attune foods website uncle sam homepage uncle sam cereal is a ready to eat breakfast cereal first introduced in 1908 by u.s. mills of omaha nebraska . the company relocated to needham massachusetts sometime after the 1970s . attune foods of san francisco acquired uncle sam cereal in 2009 . in 1908 company founder lafayette coltrin of omaha was instructed by his personal physician to add flaxseed to his diet . coltrin enjoyed the taste of toasted flaxseed on whole wheat flakes that he ate during breakfast so much he decided to market the combination . given his resemblance to uncle sam coltrin named his new cereal after the mythical patriotic character . the top hatted silhouette of uncle sam on the side of the box is actually coltrin s or so the story goes . uncle sam original cereal since 1908 has consisted of toasted whole wheat berry kernels that are steamed rolled and toasted into flakes . whole flaxseed is then mixed with the flakes . this high fiber ready to eat cereal has a low glycemic index and has an exceptionally high amount of omega 3 per serving because of the flaxseed . it is marketed as a natural laxative because of the presence of flaxseed though clinical support for this assertion is scant . 1 because of its nutritional profile uncle sam cereal has been recommended by several well known dietitians and nutritionists as well as in top selling diet books such as rip esselstyn s the engine 2 diet 2 belly fat cure sugar busters and the south beach diet . over the years uncle sam has also featured instant oatmeal and cereal bars that are no longer available . citation needed in 2010 uncle sam cereal introduced three new flavors strawberry honey almond and multi grain . benefits edit a 3 4 cup 55 grams serving contains 190 calories 40 from fat ; total fat 5 g ; trans fat 0 g ; cholesterol 0 mg ; sodium 135 mg ; potassium 250 mg ; total carbohydrates 38 g ; dietary fiber 10 g ; soluble fiber 2 g ; insoluble fiber 8 g ; sugars less than 1 g. it contains the following daily values vitamin c 2 % ; calcium 4 % ; iron 10 % ; thiamin 50 % ; riboflavin 50 % ; niacin 50 % ; phosphorus 20 % ; magnesium 25 % . ingredients whole wheat kernels whole flaxseed salt barley malt niacin riboflavin vitamin b2 thiamin mononitrate vitamin b1 . references edit mayo clinic 2006 05 01 . drugs and supplements flaxseed and flaxseed oil linum usitatissimum . retrieved 2007 07 02 . engine 2 the engine 2 diet rips big bowl . external links edit attune foods.com official uncle sam webpage v t e post holdings post cereals alpha bits golden crisp good morenings grape nuts great grains honey bunches of oats honeycomb mini cinnamon churros pebbles post bran flakes post raisin bran post selects post toasties post sesame street cereal post shredded wheat waffle crisp attune foods erewhon organic cereal peace cereal skinner s raisin bran sweet home farm uncle sam cereal willamette valley granola michael foods papetti s allwhites better n eggs easy eggs abbotsford farms simply potatoes crystal farms premier nutrition corporation premier protein joint juice dymatize enterprises dymatize supreme protein other holdings dakota growers golden boy foods powerbar mom brands retrieved from https en.wikipedia.org w index.php title uncle sam cereal & oldid 723955000 categories breakfast cerealsproducts introduced in 1908hidden categories all articles with unsourced statementsarticles with unsourced statements from november 2015 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 6 june 2016 at 07 58 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view