city missouri branding kc 102.1 slogan today s best variety frequency 102.1 mhz also on hd radio first air date 1961 as wdaf fm format adult contemporary erp 100 000 watts haat 341 meters class c0 facility id 11279 callsign meaning kansas city x2 former callsigns wdaf fm 1961 1974 kyys 1974 1998 kozn 1998 1999 ksrc 1999 2006 owner steel city media mgtf media company llc webcast listen live website kc1021.com kckc is an adult contemporary station based in kansas city missouri that operates at 102.1 mhz with an erp of 100 kw . the station is licensed to and operated by steel city media . the station s studios are located at westport center in midtown kansas city and its transmitter is located in independence missouri . contents 1 history 1.1 early years ; wdaf fm 1.2 kyys 1.3 death of ky ; debut of the zone 1.4 star 102 1.5 alice 102 1.6 kc 102.1 2 references 3 external links history edit early years ; wdaf fm edit the station first signed on in 1948 as a simulcast for whb . cook paint and varnish company owned the station . transcontinent tv signed on wdaf fm on march 5 1961 as a simulcast partner to the am station now kcsp and owned by entercom . wdaf fm was an nbc affiliate with 36 000 watts of power . taft broadcasting took over in 1964 . 1 in 1967 wdaf fm flipped to top 40 . the new format aired in afternoons and nights while maintaining a simulcast with the am station in the morning and midday . the fm started a middle of the road format on january 15 1968 referring to themselves as popular 102 . the station upgraded to 100 000 watts on new year s day 1971 . also that year wdaf fm flipped to oldies the first time an fm station in kansas city has attempted at the format . it began with drake chenault s syndicated history of rock and roll . drake didn t actually call it oldies ; they referred to the automated programming as vintage top 40 . wdaf fm returned to top 40 just 4 months later in may 1971 . by 1974 wdaf fm was leaning middle of the road again and completely automated . 1 kyys edit on july 1 1974 one of kansas city s legendary radio stations signed on when wdaf fm flipped to album oriented rock branded as ky 102 and changed call letters to kyys the ky in the slogan refers to the first and last letters in kansas city . the first song on ky was too many people by paul mccartney . kyys became the most successful aor station in kansas city hitting 1 in the ratings in 1979 when acts like bad company styx reo speedwagon bob seger kiss and journey were popular along with legendary personality max floyd s anti disco speeches under the name the rock and roll army . kyys expanded and contracted the playlist over the years as the music dictated sometimes leaning heavy on gold material and sometimes being more adventurous with new music but for many years the station went without meaningful competition . many of the personalities spent a long time at the station including a couple who were on the air the day the format started in 1974 and the day it ended in 1997 . great american broadcasting later citicasters bought the station in 1987 . 1 kyys for a time competed with ksas kkci or kxxr all located at 106.5 fm now the current incarnation of wdaf fm . however in april 1992 when krvk flipped from ac to active rock as kqrc this began the end of ky s long dominance in the ratings as that station took away many listeners with new hard and modern rock that kyys generally ignored . when the station finally started playing acts such as pearl jam and red hot chili peppers it was too late and their ratings never recovered . the station also tended to ignore playing metallica and similar heavy metal bands . by 1997 kyys leaned very heavily on new music playing as much of it as they could . however this could not prevent the inevitable from happening . 1 death of ky ; debut of the zone edit in late 1996 after the passage of the sweeping telecommunications act of 1996 citicasters was merged with jacor communications . the same day the merger took place the station was sold off to american radio systems . on september 19 1997 at 12 01 am after playing too many people ky s first song kyys flipped to the popular format at the time modern adult contemporary branded as 102.1 the zone . 2 the first song on the zone was a change would do you good by sheryl crow . kyys staff barely had a chance to set up the final hour of music and to say goodbye to listeners ; in addition the airstaff was let go barely an hour before the change . in fact the official goodbye came a couple weeks after the format change when kyys staff members held a midday interview simulcast on kqrc and kcfx then owned by the same company . on january 16 1998 the station s call letters changed to kozn . the station s ratings plummeted even further as the station s playlist sounded exactly like sister station kmxv which airs a chr format that at the time leaned heavily on alternative rock . in addition kyys was revived on former ac station klth about a month after 102.1 s flip this time as a classic rock station featuring many of ky s earlier personalities . 1 american radio systems would merge with infinity broadcasting in 1998 . infinity became cbs radio in december 2005 . 1 star 102 edit star 102.1 logo 1999 2011 on january 4 1999 at 5 pm after playing ants marching by dave matthews band the station began stunting with ocean sounds as well as liners redirecting listeners to kmxv and to listen at 9 am the following day for something new on 102.1 . at 9 am on january 5 kozn flipped to adult contemporary branded as star 102 . the first song on star was nothing s gon na stop us now by starship . on february 1 kozn changed their call letters to ksrc . star competed with kudl and kciy both of which were sister stations . the station also aired christmas music during the holiday season to compete with kudl . a few times the two stations would flip to christmas music within hours of each other . in 2005 ksrc changed to a more upbeat image dropping most soft sounding music . despite the new upbeat image ksrc added john tesh s syndicated intelligence for your life for nights in september 2005 ; it lasted a few months . on january 24 2006 the station changed call letters to kckc in what was reportedly a near format flip to cbs radio s fm talk format as free fm . cbs aborted the format flip after the ratings of other free fm stations tanked . in late 2006 wilks broadcasting bought the station due to cbs wanting to concentrate on major media markets . john tesh s show soon returned to nights and eventually replays from the previous night aired in the afternoons . 1 while popular for many years both kudl and kckc began to decline in the arbitron ratings after the introduction of the portable people meter in early 2009 . kudl though usually had the upper hand compared to kckc most likely due to that station s heritage in the market as they have been in the format since 1977 . in addition most ac stations across the country were declining in ratings as they have struggled to gain a younger audience . 1 alice 102 edit alice 102 logo 2011 2014 during the station s annual christmas music run on december 22 2010 the station began airing promotions announcing a new sound coming on january 3 2011 . in addition the station s website displayed a countdown clock to the announcement which would take place that day at noon . at that time after playing same old lang syne by dan fogelberg the station flipped to aaa branded as alice 102 . the first song on alice was the one i love by r.e.m. . when the new format debuted the station had a precise gold lean to it mostly concentrating on rock music from the 1980s and a wide library with less focus on personalities even with the station touting this fact as part of their slogan it s all about the music . as the year progressed with several music festivals hosted in the city throughout the year especially the popular kanrocksas festival at kansas speedway the station added more current music . the station competed with entercom s modern rock krbz cumulus media s classic rocker kcfx and non commercial aaa formatted ktbg . since the debut of alice the station s ratings have hung around the 2.5 share range 15 16 of the market . 1 kc 102.1 edit on january 27 2014 wilks registered the domain kc1021.com possibly signaling another format change or altering for the first time in three years . three days later wilks registered alt102.com . 3 on february 4 at 6 00pm alice signed off with semisonic s closing time and began stunting with a countdown to 3 pm the following afternoon when the station flipped back to adult contemporary branded as kc 102.1 . the first song on kc was get the party started by p nk . 3 when the station relaunched its ac format it featured the more music variety & fun slogan as well as an emphasis on songs from the 1980s including totally 80 s weekends airing every weekend . on june 12 2014 wilks announced that it is selling its kansas city cluster including kckc to pittsburgh based steel city media . 4 the sale was approved on september 26 2014 and was consummated on september 30 . shortly after the sale was approved kckc dropped the all 80s weekends reduced its focus on 80s music and included more currents recurrents in their playlist . in addition kckc changed their slogan to today s best variety . references edit a b c d e f g h i kckc history http www.americanradiohistory.com archive randr 1990s 1997 rr 1997 09 26.pdf a b wilks change steel city media acquires wilks kansas city from radio insight june 12 2014 external links edit official website query the fcc s fm station database for kckc radio locator information on kckc query nielsen audio s fm station database for kckc v t e radio stations in the kansas city media market by am frequency 580 610 680 710 760 810 890 980 1030 1090 1140 1160 1190 1250 1340 1380 1410 1480 1510 1550 1590 1660 by fm frequency 88.5 89.3 90.1 90.7 90.9 91.5 91.9 92.3 93.3 94.1 94.9 95.7 96.1 96.5 97.3 97.7 98.1 98.9 99.7 100.1 100.7 101.1 102.1 103.3 103.7 104.3 105.1 105.5 105.9 106.5 107.3 107.7 noaa weather radio frequency 162.400 162.450 162.475 162.550 by callsign k279bi kanu kbeq fm kccv kcfx kchz kcjk kckc kcmo kcmo fm kcnw kcsp kcte kcto kcur fm kcwj kcxl kczz kdmr kdtd kec77 kesj kexs kfeq kfkf fm kid77 kjhk kjnw kkfi kkjo fm kklo kksw kkwk klrq klrx kmaj fm kmbz kmbz fm kmjk kmvg kmxv kmzu kpow fm kprs kprt kqrc fm krbz ktbg kwjc kwod kyys kzpt kzz34 kzz85 wdaf fm whb wibw nearby radio markets columbia jefferson city omaha pittsburg springfield topeka see also list of radio stations in missouri list of radio stations in kansas v t