. wmor tv lakeland tampa st. petersburg orlando florida united states branding mor spelled out as m o r this tv tampa bay on dt2 slogan just can t get enough channels digital 19 uhf virtual 32 psip affiliations .1 independent .2 this tv .3 estrella tv owner hearst television hearst properties inc. first air date april 24 1986 ; 30 years ago 1986 04 24 call letters meaning mor e tv former branding former callsigns wtmv 1986 1996 wwwb 1996 1999 former channel number s analog 32 uhf 1986 2009 former affiliations primary independent 1986 1995 the wb 1995 1999 secondary abc 1988 1995 cbs 1988 1995 nbc 1988 1995 fox kids 4kids tv 2001 2008 transmitter power 1 000 kw height 458 m facility id 53819 transmitter coordinates 27 49 10 n 82 15 39 w 27.81944 n 82.26083 w 27.81944 ; 82.26083 licensing authority fcc public license information profile cdbs website www.mor tv.com wmor tv virtual channel 32 uhf digital channel 19 is an independent television station serving tampa and st. petersburg florida united states that is licensed to lakeland . the station is owned by the hearst television division of the hearst corporation . wmor maintains studio facilities located on hillsborough avenue in east tampa with its transmitter located in riverview . wmor is the only television station owned by hearst that is not affiliated with any major broadcast network as well as the only hearst station that does not maintain a news department . on cable wmor is available on cable channel 12 on bright house networks verizon fios and comcast venice and on comcast channel 4 in sarasota . wmor is also available locally on satellite provider directv on channel 32 and 32 1 in standard and high definition respectively . it also provided grade b coverage to orlando proper . contents 1 history 2 digital television 2.1 digital channels 2.2 analog to digital conversion 3 programming 3.1 sports programming 4 repeaters 5 references 6 external links history edit the station first signed on the air on april 24 1986 as wtmv ; branded as v 32 it originally maintained an all music video format . the station s owner and general manager was dan johnson former mayor of st. petersburg beach . the station originally operated from studio facilities located on south florida avenue sr 37 on the south side of lakeland with its transmitter near mulberry in southwestern polk county . before the move to the wb v 32 used to carry nbc programming as its local affiliate for lakeland and polk county alongside wfla tv channel 8 in tampa and wesh channel 2 in orlando . wmor logo used from 1999 to 2008 . after a brief period of broadcasting from the transmitter in mulberry wtmv relocated its studio operations to its present day studios in tampa in 1988 . the facility had been a former headend office for group w cable s hillsborough county system . around this time it transitioned to a conventional general entertainment format filling a void left by wfts tv s switch to fox . it aired a schedule of off network and syndicated sitcoms and dramas game shows movies and cartoons . it also picked up several network programs from abc nbc and cbs that tampa bay s big three affiliates wtsp channel 10 now with cbs ; wfla tv channel 8 ; and wtvt channel 13 now with fox as well as those from orlando wftv channel 9 ; wesh channel 2 ; wcpx now wkmg tv channel 6 chose to preempt . wmor logo used from 2008 to 2011 . wtmv became tampa bay s wb affiliate when that network launched on january 11 1995 branding itself as wb 32 . by that point it ran cartoons such as scooby doo biker mice from mars captain planet and the planeteers the jetsons and the flintstones sitcoms such as doogie howser m.d. blossom the wonder years and too close for comfort talk shows such as the richard bey show reality shows such as check it out and movies . johnson sold the station to hearst television in 1996 1 with the station s callsign being changed to wwwb tv in reference to its affiliation with the wb following the finalization of the purchase . in september 1999 wwwb lost its wb affiliation to wtta channel 38 as a result of a larger nationwide deal between the wb and the sinclair broadcast group s upn affiliates and independent stations kansas city sister station kcwb also lost its wb affiliation to a sinclair station ksmo tv now owned by the meredith corporation one year earlier . wwwb changed its call letters to wmor tv that year and rebranded itself as more tv 32 a moniker also adopted by its kansas city sister now known as kcwe . in august 2008 the more tv 32 branding was dropped for the simplified tv 32 . on april 4 2011 the station s on air brand was changed to mor . to distance itself from the earlier more tv branding the station spells out mor instead of saying it as a word ; however it s still inferred as more through its slogan just can t get enough . on july 9 2012 wmor s parent company hearst television became involved in a dispute with time warner cable and bright house networks leading to wmor being pulled from bright house and temporarily replaced with hbo family on the main wmor channel and this tv with infom s in estrella tv s slot . 2 the substitutions lasted until july 19 2012 when a new carriage deal was reached between hearst and time warner cable . 3 4 digital television edit digital channels edit the station s digital signal is multiplexed channel video aspect psip short name programming 5 32.1 1080i 16 9 wmor tv main wmor tv programming 32.2 480i 4 3 this tv this tv 32.3 estrell estrella tv this tv was added to digital subchannel 32.2 in march 2009 . it was followed by the launch of estrella tv in september 2009 on subchannel 32.3 . 6 analog to digital conversion edit wmor tv shut down its mulberry analog transmitter over uhf channel 32 on june 12 2009 as part of the federally mandated transition from analog to digital television . 7 the station s digital signal originating from the market s antenna farm in riverview remained on its pre transition uhf channel 19 using psip to display wmor tv s virtual channel as 32 on digital television receivers . programming edit syndicated programming seen on wmor tv includes 30 rock leverage jerry springer family guy and the steve wilkos show among others . sports programming edit wwwb wmor was the original television broadcaster of the tampa bay devil rays when it began major league baseball play in 1998 . before that as wtmv it showed occasional telecasts of toronto blue jays games including nolan ryan s seventh career no hitter in 1991 to accommodate the tampa bay area s unique population of canadian snowbirds in the days before mlb extra innings and mlb.tv came to prominence . 8 wmor currently serves as the local over the air broadcaster of monday night football games involving the tampa bay buccaneers airing simulcasts of espn televised games hearst holds a 20 % ownership stake in espn ; the network s remaining ownership interest is held by the walt disney company and the company has right of first refusal for simulcasts of espn s nfl telecasts in a team s home market . wmor along with wfts which airs the buccaneers preseason and thursday night football games the latter through the nfl network are the only tampa bay stations that air selected buccaneers games without having weekly nfl coverage the team s local preseason and nbc appearances air on wfla tv their cbs appearances air on wtsp and their fox appearances on wtvt . repeaters edit prior to the end of analog broadcasting for full power stations in the united states wmor operated three repeaters in the tampa bay area . its transmitter is located farther east than the other tampa bay stations because of federal communications commission rules requiring a station to provide a city grade signal to its city of license in this case lakeland which is 56 miles 90 km east of st. petersburg and 34 miles 55 km east of tampa . hence the repeaters were necessary to reach as much of the most populated areas as possible . this was not as much of a problem for the station from the 1990s onward as cable gained greater penetration in the area . the station s former translators were city of license callsign channel port richey w18db 18 sarasota w24at 24 st. petersburg wmor lp 63 venice w56cn 56 the translators were shut down in june 2009 as wmor s digital signal operates at a full million watts equivalent to 5 million watts for an analog transmitter and is more than sufficient to cover the entire market . wmor s digital transmitter is also located at the market s antenna farm in riverview in central hillsborough county where all other full powered television stations for the market except wwsb which serves sarasota broadcast further making the repeaters redundant . references edit hearst corp. to buy florida tv station . business . albany times union . november 1 1995 . highbeam research . february 18 2011 . tampa bay times hearst dispute with bright house pulls wmor ch . 32 and digital this tv off tampa bay cable system july 10 2012 . broadcasting & cable hearst tv time warner cable end viewer blackout july 19 2012 . tampa bay times wmor ch . 32 returns to bright house networks in tampa bay as hearst resolves dispute with cablers july 20 2012 . rabbitears tv query for wmor estrella tv coming soon . wmor tv32 . list of digital full power stations permanent dead link re broadcast of toronto blue jays vs. texas rangers 1991 on mlb network july 2 2009 external links edit mor tv.com wmor tv official website tampa.thistv.com this tv tampa bay official website query the fcc s tv station database for wmor biafn s media web database information on wmor tv mcsittel.com 1990s dx screengrabs from tallahassee includes a 1993 wtmv traffic highlights screengrab v t e television stations serving west central florida including tampa st. petersburg and sarasota reception may vary by location and some stations may only be viewable with cable television english language stations wedu 3.1 pbs 3.3 world fl chan 3.4 pbs wfla 8.1 nbc 8.2 metv wtsp 10.1 cbs 10.2 ant wtvt 13.1 fox 13.2 movies 13.3 buzzr 13.4 h & i wpds ld 14.1 4 edu . w15cm d 15.1 unknown wusf 16.1 pbs 16.2 kids 16.3 create 16.4 knowledge wsvt ld 18.1 daystar warp cd 20.1 20.4 infomercials wclf 22.1 ctn 22.3 ctn national 22.4 lifestyle wfts 28.1 abc 28.2 laff 28.3 grit wtam ld 30.1 unknown 30.4 infomercials w31cz d 31.1 tbn wmor 32.1 ind 32.2 this tv w40cu d 33.1 hsn wspf cd 35.2 biz tv 35.3 hope wtta 38.1 mntv 38.2 cozi tv w43ce d 43.1 sbn wtog 44.1 cw 44.2 decades wvea lp 46 hsn wzra ca 48.1 ethnic a1 ntv ctv dw wftt dt 50.2 bounce tv 50.3 gettv 50.4 escape wxpx 66.1 ion 66.2 qubo 66.3 life 66.4 infomercials 66.5 qvc 66.6 hsn spanish language stations wedu 3.2 v me wclf 22.2 ctni wxax cd 26 aza wtam ld 30.2 mi musica 30.3 tv reino wmor 32.3 estrella tv wspf cd 35.1 mundomax wrmd cd 49.1 tmd wftt dt 50.1 unim s wvea 62.1 uni 62.2 latv sarasota wsnn ld 39.1 snn 39.2 grit 39.3 laff wwsb 40.1 abc outlying areas whrt lp 17 ind sebring wyke cd 47.1 youtoo family lecanto walm ld 51 tbn sebring atsc m h