amsterdam 1999 new york 2004 s o paulo 2007 founder scott goodson headquarters new york united states number of locations 3 key people scott goodson co founder and ceo . karin drakenberg co founder and coo number of employees 100 2005 1 website www.strawberryfrog.com strawberryfrog is an advertising and marketing agency founded by scott goodson in amsterdam in 1999 . it is the first movement marketing agency dedicated to cultural movement marketing the marketing framework also conceived by goodson . 2 contents 1 history 2 notable work 3 media coverage 4 references 5 external links history edit strawberryfrog started in amsterdam as a small agency that competed for major accounts against larger agencies . it worked with companies that wanted to advertise in a different way its first client was the two seater smart car that was advertised as a movement to reinvent the urban environment . 2 the company s headquarters is now in new york city . it is known for supporting purpose driven companies 3 and was described by time magazine as a leader of a new breed of virtual ad makers who use the internet to reverse the relationship between marketers and their ad agencies . 4 notable work edit the agency s first campaign was for new york based sabra a producer of mediterranean style foods . 5 in 2005 retailer old navy picked strawberryfrog for its back to school campaign ; the agency won a 150 million global heineken assignment to run in 154 countries ; and it was a finalist in bmw s hunt for a new agency to handle the mini . 1 in 2009 the company won procter & gamble s global digital account for pampers . 6 in 2016 it produced a super bowl tv commercial for suntrust banks inc. 3 and launched a campaign for european wax center . 2 other clients have included frito lay google credit suisse mitsubishi morgan stanley emirates airlines stacy s pita chips jim beam and lg electronics . 2 media coverage edit adweek described strawberryfrog as part of a trend toward independent agencies where big global clients don t need big global agencies any more . 1 this trend is reflected by the growth of non traditional agencies in other markets such as canadian business taxi and smart in australia and has been referred to as a revolution in the ad world . 7 references edit a b c howard theresa 10 october 2005 . strawberryfrog hops to a different drummer . usa today . a b c d strawberryfrog s new revolution . mediapost . retrieved 16 february 2015 . a b strawberryfrog set to hit superbowl 50 with suntrust bank spot . lbbonline . 6 january 2016 . ad land goes cyber . time magazine . 12 june 2000 . wasserman todd march 3 2009 . sabra hummus breaks national campaign . brandweek . retrieved 2009 09 05 . p & g taps strawberry frog for pampers global digital account . adage . 17 september 2009 . leonard devin 2005 12 12 . madison ave. lights up . fortune . external links edit strawberryfrog website article on strawberryfrog amsterdam headquarters retrieved from https en.wikipedia.org w index.php title strawberryfrog & oldid 741613126 categories advertising agencies of the united statesprivately held companies of the netherlands navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 28 september 2016 at 16 15 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view