is otherwise written in a promotional tone . please help by either rewriting this article from a neutral point of view or by moving this article to wikinews . when appropriate blatant advertising may be marked for speedy deletion with db spam . august 2012 eqal official company logo type subsidiary industry entertainment technology founded los angeles california usa 2008 headquarters los angeles ca usa key people miles beckett ceo founder greg goodfried president founder paras maniar cso and evp corporate development robert weiss chief operating officer products celebrity influencer networks branded entertainment web series website hosting software umbrella parent everyday health website http www.eqal.com eqal is a media and technology company founded in 2008 by miles beckett and greg goodfried two of the creators of lonelygirl15 . 1 eqal builds influencer networks around celebrities consumer brands and intellectual properties . prior to building influencer networks eqal produced lonelygirl15 lg15 as well as for producing other series in the lg15 universe the universe using the mythology started by the lonelygirl15 series including katemodern in association with bebo 2 and lg15 the resistance 3 as well as harper s globe the original web series commissioned by cbs as a tie in for the series harper s island . 4 contents 1 history 2 products 2.1 original productions 2.2 other original content 2.3 software 3 references 4 external links history edit in 2006 miles beckett met mesh flinders a screenwriter at a birthday party . beckett had the idea to use short internet videos to tell a story . flinders had developed a character that he thought would be perfect for the project . together the two of them contacted greg goodfried for legal advice and the three of them subsequently created lonelygirl15 . 5 the group became formally known as lg15 studios telegraph ave. productions . 6 7 while mesh flinders went on to pursue other endeavors at the end of 2007 8 in april 2008 beckett and goodfried announced the formation of eqal . 9 the new company raised 5 million in venture capital . 1 among eqal s initial investors were spark capital marc andreessen co founder of netscape conrad riggs formerly with mark burnett productions tech investor ron conway and georges harik former developer of new products at google . 6 in may 2008 a partnership between eqal and cbs was announced to create new original programming and online tie ins for cbs network shows . 10 11 12 a few months later it was announced that eqal would produce the harper s globe online companion show for cbs s harper s island . 13 through the cbs deal eqal met anthony e. zuiker creator of csi and was hired by zuiker to create the online component for zuiker s first novel level 26 which was released in september 2009 . 14 the zuiker partnership was the first in a series of similar media partnerships . in 2009 eqal launched two new original web series with dedicated social networks get cookin for food network host paula deen 15 and the kind life with alicia silverstone for silverstone about global warming and vegetarian topics . 16 in 2010 eqal launched the real women of philadelphia with digitas for kraft foods and paula deen which went on to garner a gold effie award in 2011 . eqal continued to launch celebrity sites in association with skinny bitch and made just right with earth balance . in 2011 robert weiss joined eqal launching their media networks division to build social networks around celebrities and influencers . they have launched nearly 40 sites with another 10 expected this year . eqal and its media networks recently won 6 awards of distinction from the international academy of visual arts . 17 in october 2011 youtube announced an initiative to fund the production of new channels containing original premium content . eqal became one of the first partners in this program launching a fashion oriented channel known as u look haute on april 3 2012 . 18 19 on september 25 2012 everyday health announced its intent to acquire eqal . the company will become an entity within its lifestyle division . 20 products edit original productions edit lonelygirl15 katemodern lg15 the resistance n1ckola harper s globe get cookin with paula deen other original content edit lg15 the last lg15 outbreak software edit umbrella 21 references edit a b buckman rebecca april 17 2008 . lonelygirl gets popular with investors . the wall street journal . chowdhry amit april 16 2007 . coming this july lonelygirl15 presents katemodern exclusively on bebo . pulse2 . gannes liz august 27 2008 . lonelygirl15 s second incarnation the resistance . newteevee . o malley gavin march 19 2009 . cbs interactive eqal launch online community . mediapost news . gentile gary september 12 2006 . creators confess to lonelygirl15 . san francisco chronicle associated press . a b lonelygirl15 creators launch production company pull in venture funding . cnet news . april 17 2008 . retrieved sep 15 2009 . lg15 telegraph ave. morphs into eqal . online media daily . april 18 2008 . retrieved sep 15 2009 . flinders mesh . mesh s blog moving on ... . retrieved oct 16 2009 . eqal inc. private company information . businessweek . retrieved oct 16 2009 . weprin alex may 14 2008 . cbs strikes deal with lonelygirl15 creators . broadcasting & cable . retrieved sep 15 2009 . cbs will lonelygirlize its tv shows . newteevee . may 14 2008 . retrieved sep 15 2009 . cbs taps lonelygirl15 guys for smart web fusion . los angeles times . may 15 2008 . retrieved sep 15 2009 . web video how to actually maybe make money . businessweek . jan 14 2009 . retrieved sep 15 2009 . miles away from lonely . edmonton sun . july 26 2009 . retrieved sep 16 2009 . eqal foregoes originals gets cookin with paula dean . newteevee . june 11 2009 . retrieved sep 17 2009 . beardsell christine june 2 2009 . new networks offer alternative to tv upfronts . clickz . retrieved oct 16 2009 . eqal . eqal wins six awards of distinction from the international academy of visual arts . retrieved may 4 2012 . youtube announces tv initiative with 100 niche channels . the hollywood reporter . retrieved 26 september 2012 . drew baldwin . eqal s original youtube channel u look haute heats up . retrieved april 4 2012 . everyday health buys lonelygirl15 producer eqal in expansion to new genres . adage . retrieved 26 september 2012 . hustvedt marc july 30 2009 . eqal sharing secret sauce launching umbrella platform . tubefilter news . retrieved sep 21 2009 . external links edit official website retrieved from https en.wikipedia.org w index.php title eqal & oldid 682206178 categories video production companieshidden categories articles with a promotional tone from august 2012all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent 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