software industry software industry genre software industry founded 1985 1985 website alternativesoft.co.uk alternative software is a british software developer and publisher founded in 1985 . 1 from the mid 1980s to the early 1990s the company published well over a hundred games 2 3 4 primarily for the 8 bit computer formats in the budget 1.99 to 3.99 market . these included both original titles e.g. pro mountain bike simulator 5 as well as reissues of other developers and publishers software e.g. creative sparks river rescue . 6 the company also released a number of budget titles based on licensed characters e.g. count duckula 7 . by late 1988 commodore computing international were noting alternative s success observing that they had topped gallup s market share charts almost every week since june of that year been the number one software house in 7 out of 8 gallup charts and averaged a market share of 11.2 % versus their nearest rival mastertronic with 10.5 % . 8 in a 2015 interview founder roger hulley claimed that by 1990 the company had a 17 percent share of the budget games sector . 9 during the late 1990s the company diversified into development of paint studio print studio and similar type software . as of 2014 update the company is still active 1 with publication retro gamer noting in their 30 year retrospective of alternative that they had constantly involved in order to stay afloat in an increasingly tough industry . 10 references edit a b http www.alternativesoft.co.uk about.html total number of distinct titles across various formats including the zx spectrum atari 8 bit and commodore 64 as per other references . publisher or copyright containing alternative software . found 59 games . . lemon64 . retrieved 2016 07 05 . http www.atarimania.com list games atari 400 800 xl xe alternative software publisher 1070 8 g.html http www.worldofspectrum.org infoseek.cgi regexp pro mountain bike simulator & pub alternative software ltd & loadpics 1 river rescue atarimania . article retrieved 2007 04 22 . http www.worldofspectrum.org showmag.cgi mag yoursinclair issue51 pages yoursinclair5100042.jpg alternative software moves on . commodore computing international . november 1988 . p. 13 . retrieved 2016 07 05 . since the beginning of june alternative topped gallup s market share charts almost every week being the no. 1 software house in 7o ut of the last 8 gallup charts and since the beginning of june their average market share has been 11.2 % . the only other company to have an average market share for this period in double figures has been mastertronic with 10.5 % . alternative history three decades of the publisher . mcv . newbay media 2016 . archived from the original on 2015 10 31 . retrieved 2016 07 05 . company profile alternative software . retro gamer . no. 107 . retrieved 2016 07 05 . http www.mcvuk.com news read alternative history three decades of the publisher 0158343 this united kingdom video game corporation or company article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title alternative software & oldid 740454532 categories video game companies of the united kingdombritish companies established in 1985united kingdom video game company stubshidden categories articles containing potentially dated statements from 2014all articles containing potentially dated statementsall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutsch edit links this page was last modified on 21 september 2016 at 05 00 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view