founded 2006 headquarters london uk founder s william wynne & steven france industry retail products flowers slogan s an experience delivered website www.arenaflowers.com arena flowers is a flower and gifts retailer based in the united kingdom now one of the uk europe and the world s leading flower delivery businesses . citation needed arena flowers first website was launched in 2006 . arena flowers is an e commerce company that sells flowers originating from england the netherlands and africa as well as through bilateral fulfilment agreements worldwide . contents 1 background 2 ethical flowers 3 partners 3.1 commercial 3.2 charitable 4 innovation 5 controversy 6 references background edit arena flowers based in park royal in london was launched in august 2006 by william wynne and steven france . france and wynne are friends from the university of oxford . ethical flowers edit from inception arena flowers supplied ethically produced flowers . arena was the first uk member of fair flowers fair plants an important ethical flowers standard in 2008 arena flowers won the imrg s online green awards for small retailers and in 2013 arena flowers was formally accredited as a fairtrade uk flower supplier as of february 2014 one of only 8 uk organisations to be so accredited . 1 partners edit commercial edit arena flowers has a partnership with us florist proflowers . 2 charitable edit arena has a number of charitable partners the british heart foundation 3 cancer research uk 4 innovation edit arena has repeatedly innovated in particular in the areas of video messaging with partner vzaar 5 6 and in producing a patented gift product amazebox . 7 8 9 arena has also won praise for its non traditional approach to social media . 10 11 controversy edit arena was falsely identified as sending out phishing emails by messagelabs . 12 valentine s 2013 arena failed to deliver a reported 5 % of orders for valentine s day 2013 and attracted a social media backlash in particular from the money saving expert community . 13 references edit the fairtrade foundation . retrieved 10 february 2014 . proflowers.com us selects arenaflowers.com europe to offer international flower delivery service to americans . arena flowers . retrieved 10 february 2014 . we are delighted to be working in partnership with our friends at arena flowers to raise over 5 000 for national heart month . british heart foundation . retrieved 10 february 2014 . charity flowers delivery . cancer research uk . retrieved 10 february 2014 . arena flowers adds video messaging to its bouquets . internet retailing . retrieved 10 february 2014 . arena flowers add video messages to bouquets . tamebay . retrieved 10 february 2014 . amazebox website . retrieved 10 february 2014 . diary of a start up will wynne amazebox.co.uk . management today . retrieved 10 february 2014 . patent for flower gift kit . espacenet . retrieved 10 february 2014 . bulkley kate 24 september 2007 . the digital persuaders . guardian . retrieved 10 february 2014 . the power of a titter on twitter . financial times . retrieved 10 february 2014 . leyden john 20 december 2008 . florist kicks up a stink about false phish alarm . the register . retrieved 10 february 2014 . anker guy 14 february 2013 . flower firm fails lovers on valentine s day . moneysavingexpert.com . retrieved 10 february 2014 . retrieved from https en.wikipedia.org w index.php title arena flowers & oldid 711838087 categories companies based in londoncompanies established in 2006florist companiescommerce websiteshidden categories all articles with unsourced statementsarticles with unsourced statements from february 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 25 march 2016 at 05 53 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view