founded 1957 headquarters old guildford nsw australia key people bing lee co founder ; ken lee co founder lionel lee grandson ceo website binglee.com.au bing lee is an australian retailing company a chain of superstores specialising in consumer electronics computer and telecommunication goods . bing lee is the largest privately held electrical retail business in new south wales with 41 stores 13 franchised and a turnover of about 490 million . 1 2 contents 1 history 2 sponsorships 3 themes 4 references 5 external links history edit the business began when bing lee chinese 3 pinyin l b ng purchased an electrical repair business in fairfield new south wales in 1957 . lee along with his chinese born son ken lee chinese pinyin l gu ng y turned the repair business into an electrical product retail and repair installation business named bing lee electronics chinese 4 5 pinyin b ng l di n q . 6 initial growth came from the surge in demand for televisions as well as a host of other household items like washing machines cooking equipment heaters and audio equipment . bing lee was a member of retravision nsw for a number of years before leaving and joining the narta group . bing lee opened new stores in other sydney suburbs and across new south wales . around the turn of the century the franchisee concept was introduced to the business . today 16 of the 40 bing lee retail outlets are run by franchisees . bing lee also has the management rights to the sony centre concept in nsw and the act and currently has stores located in chatswood drummoyne and world square in sydneys cbd . bing lee the founder died in 1987 aged 79 and his eldest son ken lee took control of the business . 7 ken lee died on 21 december 2007 of cancer aged 75 . his eldest son lionel lee took over as chief executive of the company . sponsorships edit bing lee sponsored the bulldogs rugby league football club until allegations that players were allegedly involved in a gang rape in coffs harbour . 8 bing lee signed a 2 year sponsorship deal with a league club sydney fc in february 2007 . on sydney s home strip the front is taken up with bing lee and on the away jersey it is on the front and back of the right leg of the shorts . alex brosque during the 08 09 season jersey showing bing lee sponsorship in july 2009 they re signed for another year along with japanese electrical company sony as sydney fc s major sponsors . they are also one of the major sponsors of the sydney swans afl team . they also sponsored channel 7 s the amazing race australia themes edit the theme music used by the company is the monty python tune of i like chinese . they sing i like bing lee references edit family concern not just a jingle bing lee . the australian . 24 august 2009 . bing lee tycoon dies at 75 . the daily telegraph . 21 december 2007 . 200 note that the name of the store and the founder are not the same . means bing lee electronics where is literally combined power . this is the name of the store as displayed in chinatown sydney . the actual name of the person however is surname given name . this is not a homophone as the tones of the syllables are different . bing lee bing lee our history http www.abc.net.au am content 2004 s1062599.htm external links edit bing lee website retrieved from https en.wikipedia.org w index.php title bing lee & oldid 738772670 categories consumer electronics retailers of australiacompanies based in sydney1957 establishments in australiaretail companies established in 1957 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 september 2016 at 00 06 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view