fitness llc founded october 1999 ; 17 years ago 1999 10 founder alberto beto perez website www.zumba.com zumba is a dance fitness program created by colombian dancer and choreographer alberto beto perez during the 1990s . 1 zumba is a trademark owned by zumba fitness llc . the brazilian pop singer claudia leitte has become the international ambassador to zumba fitness . 2 zumba at people s park davao city . zumba involves dance and aerobic movements performed to energetic music . the choreography incorporates hip hop soca samba salsa merengue and mambo . squats and lunges are also included . 3 zumba fitness the owner of the zumba program does not charge licensing fees to gyms or fitness centers . 4 approximately 15 million people take weekly zumba classes in over 200 000 locations across 180 countries . 5 contents 1 origin 2 classes 3 products 3.1 dvds 3.2 clothing 3.3 video games 3.3.1 games 4 references origin edit this article or section contains close paraphrasing of one or more non free copyrighted sources . ideas in this article should be expressed in an original manner . more details may be available on the talk page . january 2015 learn how and when to remove this template message in the mid 1990s alberto forgot his tape of aerobics music for a class he was teaching . he went to his car listened to music consisting of non traditional salsa and merengue music and improvised a class using this non traditional aerobics music . after finding initial success in phadke road he moved to the united states in 2001 where he teamed up with cofounder alberto perlman and a childhood friend coo alberto aghion . the trio produced a demo reel and the concept was discovered and licensed by a company called fitness quest to create a direct marketing campaign and a line of home videos . 6 the name zumba has no particular meaning it was chosen arbitrarily as a brand name . 7 classes edit an instructor coaches a zumba class in a fitness center . zumba classes are typically about an hour long and are taught by instructors licensed by zumba fitness llc . 8 the exercises include music with fast and slow rhythms as well as resistance training . 9 the music comes from the following dance styles cumbia salsa merengue mambo flamenco chachacha reggaeton soca samba hip hop music ax music and tango . there are nine different types of classes for different levels of age and exertion . 5 zumba gold is a program designed for beginners and older individuals . zumba step is a lower body workout that incorporates zumba routines and step aerobics with latin dance rhythms . rumba toning is for the people who do their workouts with toning sticks . zumba toning will target the abs thighs arms and other muscles throughout the body . zumba toning provides participants with a cardio workout and strength training . aqua zumba classes are held in a swimming pool . the instructor leads the class poolside while participants follow in shallow water . moves have been specially adapted to combine the same dance movements used in a zumba fitness class with those used in aqua fitness classes . zumba in the circuit combines dance with circuit training . 10 these classes usually last 30 minutes and feature strength exercises on various stations in timed intervals . zumba 8 kids and zumba kids jr. classes are designed for children between the ages of 4 and 12 . zumba gold toning is a toning class for older participants with goals of improving one s muscle strength posture mobility and coordination . zumba sentao is a chair workout that focuses on using body weight to strengthen and tone the body . 11 zumba instructors have the option to become zin members zumba instructor network members to receive bimonthly training dvds to assist with the creation of music and choreography for their personal zumba classes . because zumba offers different options proponents of the zumba program claim that it is safe for all ages meaning that anyone from age 0 to 100 can participate in this form of aerobic exercise . 12 at least some of the classes are specifically aimed at elderly people to help them build strength improve motion and posture and socialize . 13 products edit dvds edit zumba sold dvds via infomercials in 2002 . 14 in 2005 the zumba academy was launched to license instructors for teaching zumba classes . 15 in 2007 the company launched a clothing line called zumba wear . 16 17 in july 2012 it released the compilation album zumba fitness dance party . more than 10 million dvds have been sold . 18 clothing edit as of 2012 official apparel sales amounted to 10 million per year . 18 video games edit in 2010 zumba released its first fitness video game on november 30 2010 . 5 as of august 2011 update it has sold 3 million copies . 19 the zumba fitness 2 video game was released in november 2011 . a similar game was released on the xbox 360 as zumba fitness rush in february 2012 . 20 zumba fitness core was released in october 2012 for the wii and xbox 360 . the game includes new features such as nutrition tips and ability to set personal goals . 21 most recently zumba fitness world party was released on november 5 2013 . that game features the new world tour mode that unlocks songs from seven global destinations as you progress exposing you to authentic customs local rhythms and native dance styles . 22 the game was followed by zumba kids on november 19 2013 . 23 all of the zo mode developed zumba titles run on epic games unreal engine 3 . games edit zumba fitness video game 2010 zumba fitness 2 zumba fitness rush 2011 2012 zumba fitness core 2012 zumba fitness world party 2013 zumba kids 2013 references edit zumba brings the dance party into the health club usa today 10 october 2011 claudia leitte se une ao time de estrelas internacionais da zumba fitness not cias claudia leitte . fitness guinea pig zumba brides magazine zumba shakes the monotony out of ordinary aerobics classes the washington post 31 july 2008 a b c about zumba fitness . retrieved 10 march 2012 . issie lapowsky 26 may 2010 . zumba turns dancers into entrepreneurs . inc. retrieved 7 may 2012 . zumba fitness trademark usage & zumba logo guide zumba.com . a b carrie stevens . why you should give in to the zumba craze . fitbie . retrieved 10 march 2012 . jane alexander 30 march 2009 . get fit dancing dance to a different beat with zumba . daily telegraph . retrieved 10 march 2012 . zumba fitness . retrieved 25 april 2012 . zumba fitness about . retrieved 18 february 2013 . barbara russi sarnataro . zumba fun is secret ingredient of latin dance workout . webmd . retrieved 7 may 2012 . lindsey getz . zumba gold program attracts elders . agingwell . retrieved 7 may 2012 . the secret to fitness craze zumba s success . the independent . 7 september 2011 . retrieved 29 march 2012 . elaine blaisdell 24 january 2011 . exercise in disguise zumba really catching on . cumberland times news . retrieved 29 march 2012 . http www.greedygirlsguide.com 5 websites to get zumba gear zumba information 2013 25 11 cindy vanegas 11 april 2011 . zumba movement catches on now comes the hard part . fox business . retrieved 29 march 2012 . a b philby charlotte 8 september 2012 . zumba you get fit they get rich . independent.co.uk . archived from the original on 18 may 2015 . soham chatterjee 13 september 2011 . update 2 zumba fitness new game launches boost majesco outlook . reuters . retrieved 5 april 2012 . zumba fitness rush by majesco . gamestop . retrieved 18 february 2013 . zumba fitness core by majesco . gamestop . retrieved 18 february 2013 . zumba fitness world party by majesco . majesco entertainment company . retrieved 2 january 2014 . zumba kids by majesco . majesco entertainment company . retrieved 2 january 2014 . media related to zumba at wikimedia commons v t e zumba video games video games zumba fitness fitness 2 fitness core fitness world party kids related fitness dance party retrieved from https en.wikipedia.org w index.php title zumba & oldid 741995487 categories 2000s fads and trendsaerobic exercisedance and healthexercise organizationsexercise related trademarksfranchiseslatin danceshidden categories articles needing cleanup from january 2015all pages needing cleanuparticles with close paraphrasing from january 2015all articles with close paraphrasingarticles containing potentially dated statements from august 2011all articles containing potentially dated statementscommons category with page title same as on wikidatause dmy dates from march 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages catal e tinadeutscheestiespa ol fran aisitaliano magyar nederlands norsk bokm lnorsk nynorskpolskiportugu srom n sloven inasuomisvenskat rk e edit links this page was last modified on 1 october 2016 at 00 46 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view