the call sign wycm at 90.1 fm from 2003 to 2012 see wyqq . this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . may 2014 learn how and when to remove this template message wycm city attica indiana broadcast area lafayette indiana branding your country 95.7 frequency 95.7 mhz first air date 1988 format country erp 3 100 watts haat 132 meters class a facility id 68985 callsign meaning your country music owner artistic media partners former callsigns wbqr 1988 1994 wgbd 1994 2001 wshp 2001 2004 wlff 2004 2005 wshp 2005 2014 website yourcountry957.com wycm your country 95.7 is an fm radio station owned by artistic media partners in lafayette indiana . the station operates on 95.7 mhz . 1 . the studios are located at 3824 south 18th street in lafayette indiana with the tower facility located in rural eastern warren county in near greenhill indiana . contents 1 history 2 programming 3 references 4 external links history edit wycm signed on in late 1988 as wbqr . at the time the station broadcast from attica featuring an eclectic mix of folk progressive rock and celtic sounds . in 1994 the station was sold to artistic media partners which moved the station to the lafayette market . upon acquisition wbqr flipped format to new country as big dog 95 7 . calls were also changed to wgbd reflecting the station name . the station went head to head against the market s long established country leader k105 . k105 s loyal listeners however did not embrace the new country station . after two years the format was dropped . in 1996 big dog 95 began stunting with led zeppelin s stairway to heaven and elton john s rocket man . a few days later the station was relaunched as modern rock 95 7 the rocket featuring an alternative rock format with the newly syndicated and locally popular bob & tom show anchoring mornings . until the rocket began broadcasting the show lafayette area listeners had to tune to indianapolis q95 wfbq to listen to the show which accounted for the station s unusually high ratings in the lafayette market . the rocket quickly became a very widely listened to radio station throughout the greater lafayette area winning in many younger demographics throughout its run according to arbitron . the success of the station can be credited to two things . one modern rock nationwide reached its peak in popularity during the period when the rocket was an alternative rock station . two the lafayette market did not have a top 40 station in the market at the time . the rocket in other words became the market default for hit music . in 2000 radio and records reported wgbd as the highest rated alternative rock station in the country . as an alternative rock station the rocket embraced the fact that they were broadcasting to a college town by escaping from the norm of many other alternative rock stations throughout the country . wgbd played all of the alternative rock core artists heard everywhere else such as the foo fighters metallica nirvana green day 311 the dave matthews band etc. but also played artists heard largely on indie rock stations such as liz phair the rentals the dandy warhols ween and king missile . this made the station unique and very popular amongst the area s true alternative and mainstream alternative fans alike . during much of its existence wshp programming was largely automated . steve clark program director served as the afternoon disk jockey ; evening overnight and weekend talent occasionally filled the remaining air shifts . syndicated programming consisted of the weekend modern rock countdown show out of order with jed the fish and loveline . the station also aired the entire radio broadcast of woodstock 99 . in 2000 while the station was broadcasting an alternative rock format the rocket was credited by arbitron and radio and records magazine as the highest rated alternative rock station in the country . in march and april 2001 the rocket s parent company artistic media partners made the decision to realign some of their stations in the greater lafayette area . sister station wazy returned to its top 40 roots on march 16 after seven years away from the format . as a result of wazy s flip management cited the rocket as a direct competitor with their newly launched top 40 format and the rocket s format needed to be changed . many radio professionals at the time did not quite understand this logic and argued that the stations could have coexisted with one another and given amp ownership over the area s younger listeners . top 40 appeals primarily to young females while alternative rock appeals primarily to males 18 34 . on march 30 the rocket began stunting with r.e.m. s it s the end of the world as we know it and i feel fine . on april 2 at 10am the station relaunched with classic rock . the rocket name stayed intact but the station earned the better suited calls of wshp . the first songs played on the new classic rock version of the rocket were queen s we will rock you and we are the champions . longtime program director steve clark also stayed through the change and former part timer dan somers returned after stints in indianapolis and anderson muncie to host the afternoon show known as the dan somers experience a take off on poison guitarist c.c. deville s solo band the c.c. deville experience not an ode to jimi hendrix as some thought . dan somers was let go due to budget cuts in february 2003 and now hosts the mid days at crosstown rival wask fm . in 2004 artistic media partners adopted a new initiative to move all their sports programming to better fitting formats within their lafayette bloomington and south bend properties . this would take most sports off their female targeted top 40 stations and move them to their primarily male targeted properties . wshp was chosen to be the purdue flagship station . as a result artistic media partners decided to swap wshp s signal with co owned country station wlff in order to gain rights for being the flagship station for purdue men s basketball and football . wshp moved to 95.3 while wlff moved to 95.7 . it was cited in the lafayette journal and courier that the frequency switch to 95.3 was necessary in order for the rocket to carry the games . 95.3 s signal was more dominant through the stadium section of the purdue campus . women s games formerly heard on 95.3 moved with the wolf to 95.7 . the move turned out to be very successful for the rocket . according to the fall 2004 arbitron ratings wshp became the number 2 radio station 12 in the market . however this move was short lived . in august 2005 just 17 months after the stations traded dial positions they moved back to their original homes . the rocket moved back to 95.7 and lost its purdue flagship station status . starting in the 2007 2008 season purdue sports have been divided amongst the artistic media partners lafayette stations a move that has made it difficult for purdue sports fans to find their team s broadcasts . wbpe formerly wlff & 1410 wshy remains the home of purdue women s basketball wazy is the home of purdue football and wshp is the home of purdue men s basketball . in 2007 steve clark stepped down from his role to become the programming consultant . rob creighton took over steve s responsibilities as program director . rob creighton was fired by artistic media as yet another move to cut operational costs at the end of december 2010 . on october 5 2013 wshp changed their format to country branded as your country 95.7 . 1 and abandoned fans of classic rock . the station s website features a splashface logo with a section thanking the listeners and having a section asking what the listeners should name the station possibly meaning the your country branding is only temporary . however another website linked to it possibly reveals the new branding as 95.7 the bull joining other nationwide country stations with the branding . on february 28 2014 wshp changed their call sign to wycm . programming edit while broadcasting under the slogan lafayette s classic rock wshp s playlist was composed primarily of 70s and 80s songs although select rock hits from the 60s and 90s were also included . with the exception of rob creighton s shift most wshp programming aired without disk jockeys . the syndicated bob & tom show aired on wshp for the last time on october 20 2010 and still airs in the lafayette area from its home studios at wfbq 94.7 indianapolis . general manager ernie caldemone as quoted in an october 28 2010 lafayette journal and courier article said every three to five years a contract renewal comes up and we just decided this was not a time to be broadcasting bob and tom . there are people who are upset . but after we share with them the reasoning for it they understand . it s strictly a business decision . from monday november 1 2010 through saturday december 25 2010 wshp switched from classic rock to an all christmas music format according to the lafayette journal and courier . north pole radio programming aired around the clock until midnight on sunday december 26 2010 when wshp returned as 95 7 the rocket only this time with an active rock format . the new format would be short lived . in mid january 2011 the station quietly returned to the classic rock format that the station previously carried only without bob and tom . north pole radio returned to the frequency on november 18 2011 . according to an article in the lafayette journal & courier newspaper the christmas format will run through december 31 . the station returned to its previous classic rock format after the holidays . in 2014 artistic media partners gave up trying to do something original and changed the format to contemporary country and is now competing poorly against wkoa 105.3 lafayette wcdq 106.3 crawfordsville and wwki 100.5 kokomo for listeners . local classic rock fans were left with no radio station in the dma . former listeners have turned to local hard rock metal station wkhy lafayette wfbq indianapolis or wim crawfordsville . wycm is the flagship station for purdue men s basketball . references edit http radioinsight.com blog headlines 85302 lafayettes rocket crashes external links edit wycm website artistic media website query the fcc s fm station database for wycm radio locator information on wycm query nielsen audio s fm station database for wycm v t e radio stations in the lafayette indiana market by fm frequency 89.9 90.7 91.9 92.7 93.5 95.3 95.7 96.5 97.3 97.7 98.1 98.7 99.7 101.3 102.9 105.3 106.7 by am frequency 920 1410 1450 by callsign w224ax wask wask fm wazy fm wbaa wbpe whpl wibn wjef wkhl wkhy wkoa wqsg wshw wshy wtgo lp wwcc lp wxxb wycm nearby radio markets champaign chicago kankakee ft. wayne indianapolis muncie marion south bend terre haute see also list of radio stations in indiana v t e country radio stations in the state of indiana by am frequency 1220 1330 1460 1550 1560 1590 by fm frequency 92.9 93.3 93.5 94.3 95.3 95.5 95.7 95.9 95.9 95.9 96.1 96.7 96.7 96.9 97.1 98.1 98.5 99.3 99.9 100.1 100.3 100.5 100.9 100.9 101.5 101.7 101.9 102.3 102.7 103.1 103.5 103.7 103.9 105.1 105.1 105.3 105.3 105.5 105.5 105.7 106.3 106.5 by callsign