written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . july 2013 learn how and when to remove this template message haggar clothing co. type privately held industry manufacturing founded 1926 founder joseph m. haggar headquarters dallas texas u.s. number of locations 80 area served united states canada mexico key people michael stitt ceo 1 products men s clothing website www.haggar.com haggar clothing co. is a manufacturer of men s clothing based in dallas texas . haggar markets clothing in the united states canada mexico . contents 1 history 2 haggar and professional sports 3 popular culture 4 references 5 external links history edit the haggar clothing company was founded in 1926 by lebanese immigrant joseph marion haggar in a one room office in the santa fe building in dallas texas . jm haggar personally purchased all materials supervised production and handled all sales . the first line of pants he produced was named keen built after the popular phrase of the time meaning superior make . by 1929 he occupied two floors and employed 250 people . haggar followed the motto of making a good product and selling it at a fair price and within a few years the haggar company employed 500 workers and was on track to produce 75 000 pairs of pants annually . 2 in 1933 haggar changed manufacturing methods to follow henry ford s straight line production method of automobile manufacturing . the operators would work on a single unit rather than bundles . the single units were then passed along by conveyors to the next operator . productivity increased and manufacturing costs decreased . by 1938 haggar transitioned from a local company to one with national reach . haggar employed a nationwide sales organization and ran a national advertising campaign . by 1940 haggar created the first pre cuffed pant . the resulting company growth promoted a move to a new headquarters and modern sewing production plant on lemmon avenue in dallas tx . in 1942 jm haggar kept his factories running 24 hours a day supplying clothing for the u.s. military . by the end of the war more than 10 million garments were produced in haggar factories . it was during this same time haggar debuted its first print ad in life magazine . the ad was named the haggar harmony chart and became a popular merchandising tool ; as the ad depicted how men could maximize their wardrobe by mixing and matching shirts and jackets with multiple haggar slacks . by the end of the decade haggar had become the largest producer and marketer of slacks in the world . in 1950 haggar became the first men s apparel brand to advertise on national television by advertising slacks on the today show . in 1952 haggar introduced forever prest the forerunner of wrinkle free pants . the advertising for this pant featured mickey mantle and began haggar s long running association with professional sports and athletes . this included outfitting the slacks to the u.s. olympic teams in 1956 and again in 1960 and its current day sponsorships of the gold enshrinee jacket to the pro football hall of fame and the navy enshrinee jacket to the hockey hall of fame . in 1963 haggar became an early sponsor of abc s wide world of sports and also conceived and sponsored a new tv show this week in the nfl in 1968 . by 1971 haggar was the number one pant brand in the country . in the late 70s haggar began manufacturing sport coats and vests and later men s custom fit suits . haggar custom fit suits enabled men to purchase jackets and pants separately by size thus creating a new menswear category ; suit separates . 2 haggar s innovations reached beyond apparel with their creation of the haggar hanger in 1971 which for the first time allowed retailers to sell pants on hanging fixtures instead of flat folded on tables . in the 1980s haggar became the first in the apparel industry to adopt edi quick response inventory replenishment and to use upc codes to ticket merchandise . in 1987 haggar invented and received a patent for the size strip sticker which is used by almost all pant brands today to identify size and fit on folded bottoms programs . in the 1990s haggar introduced 100 % cotton wrinkle free pants to the market . in the 2000s after introducing two new features including moisture wicking fabrics and self adjusting comfort fit waist pants haggar began a campaign to create clothing using post consumer recycled or renewable fibers . the result was the e clo and lk life khaki range of ecofriendly apparel . in addition to its haggar brand the company has developed and launched the sustainable lk life khaki brand . both lk life khaki and haggar s e clo dress pants use repreve a polyester fiber made by unifi of recycled water bottles . since haggar began using repreve in 2009 the company has documented the upcycling of over 80 million water bottles making haggar one of the first major men s apparel manufactures to produce apparel designed to reduce waste and conserve natural resources . 3 haggar clothing co. today holds the 1 market position in men s dress pants in the united states as well as the 2 share in men s casual pants . haggar now produces also women collection clothing too and has over 80 store locations . citation needed haggar and professional sports edit in 1952 mickey mantle was featured in the introduction of haggar forever prest pants . other athletes and sports celebrities that have endorsed or appeared in haggar advertising include mlb players roger maris phil rizzuto nellie fox eddie mathews robin roberts nfl players frank gifford pat summerall doak walker otto graham bobby lane cloyse box don meredith roger staubach len dawson rocky bleier gale sayers pga golfers arnold palmer dow finsterwald doug ford art wall jr. bobby nichol formula 500 racing david hobbs carl hogan haggar is the ... official provider of the gold jacket to the pro football hall of fame enshrinees since 1978 official clothing partner and provider of the hockey hall of fame jacket official provider of the naismith memorial basketball hall of fame jacket official provider of the alumni jacket to the nfl alumni association official provider of the alumni and ring of honor jackets of the dallas cowboys official provider of the alumni jacket to the miami dolphins popular culture edit in the simpsons episode the last temptation of krust krusty the clown makes reference to stealing a pair of haggar slacks . jimmy connors once offered a pair of haggars as a peace offering to his disgruntled opponent rod laver . 4 in 1971 a young john travolta appeared in a national television commercial for haggar slacks . 5 on august 9 1964 united states president lyndon johnson personally placed an order over the phone with joe haggar jr. for six pairs of haggar slacks from the oval office . johnson stated that haggar pants were the best he d had anywhere in the united states . the president preferred the dallas manufacturer s slacks because they provided more room . other manufacturer s slacks cut him and wearing their pants was like riding a wire fence . johnson went on to order a summer shirt of the same material . 6 7 in the second season of frisky dingo 2006 2008 haggar pants as well as their patented suit up system are often mentioned as being top quality . citation needed references edit haggar taps new ceo press release . women s wear daily . april 17 2012 . a b spiegel joy 1978 . that haggar man . isbn 978 039450045 4 . haggar clothing co. has rescued over 80 million plastic bottles from landfills prnewswire april 19 2013 cool warmup for jimbo . sports illustrated . 1975 04 28 . other works for john travolta . internet movie database . american radioworks the president calling . americanradioworks.publicradio.org . retrieved 2013 05 25 . lbj orders pants . youtube . 2011 01 17 . retrieved 2013 05 25 . about haggar . haggar clothing co. archived from the original on 2007 10 28 . retrieved 2008 01 20 . external links edit haggar clothing company official site retrieved from https en.wikipedia.org w index.php title haggar clothing & oldid 742809507 categories clothing manufacturersmanufacturing companies based in dallas texascompanies established in 1926privately held companies based in texashidden categories wikipedia pages move protected due to vandalismarticles with a promotional tone from july 2013all articles with a promotional toneall articles with unsourced statementsarticles with unsourced statements from august 2015articles with unsourced statements from april 2016 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact 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