as wssi nasdaq founded september 10 1996 headquarters san diego ca united states founder s blaise barrelet ceo jeff lunsford industry web analytics website websidestory.com current status acquired by adobe omniture websidestory inc. later visual sciences was founded by blaise barrelet in 1996 as web analytics tool and link directory ; its products were hitbox and hbx . 1 the company went public on september 28 2004 2 nasdaq wssi . in 2006 websidestory acquired high end private data analysis and visualization software company visual sciences for 57 million . 3 a year after the acquisition websidestory rebranded itself as visual sciences inc. 4 in january 2008 visual sciences inc. was acquired by omniture nasdaq omtr for 394 million . 5 websidestory was founded and headquartered in san diego california 6 this section s factual accuracy is disputed . please help to ensure that disputed statements are reliably sourced . see the relevant discussion on the talk page . december 2013 learn how and when to remove this template message business model evolution edit websidestory originally launched with a saas business model charging customers a monthly fee for web analytics but finding customers willing to pay for web analytics proved difficult . websidestory then pivoted to offer a limited version of the analytics product for free in exchange for a small advertising banner on each website . users who clicked the banners were directed to a list of top sites owned by websidestory creating an advertising revenue opportunity . unlike many late 90s internet startups websidestory did not raise angel funding or venture capital but became profitable through customers and by displaying banners on their top site list . in late 1999 websidestory opted to target larger brick and mortar businesses as customers for their hitbox product . customers opted to pay for more in depth statistics in exchange for removing the traditional hitbox banner from their websites giving birth to the hbx product line . once websidestory was financially sound it shuttered the free version of hitbox and its associated advertising revenues . the company went public in 2004 and eventually purchased visual sciences adopting their name . visual sciences was in turn acquired by omniture in 2008 and then in october of 2009 omniture was acquired again by adobe systems and integrated into the adobe marketing cloud . 7 references edit review hbx . websidestory hbx on demand web analytics 2.5 . it product guide . infoworld . retrieved 16 march 2014 . nasdaq . wssi ipo filing . s 1 filing . retrieved 16 march 2014 . newcomb kevin february 2 2006 . websidestory buys visual sciences . clickz . incisive media . retrieved 14 march 2013 . dignan larry may 9 2007 . websidestory becomes visual sciences ; bolsters enterprise focus . zdnet . omniture press detail omniture to acquire visual sciences web archive . websidestory corporate hq . websidestory . archived from the original on february 8 2006 . retrieved 9 march 2015 . adobe acquires omniture software october 23 2009 retrieved from https en.wikipedia.org w index.php title websidestory & oldid 712861376 categories companies established in 1996web analyticshidden categories use mdy dates from october 2013accuracy disputes from december 2013all accuracy disputes navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 31 march 2016 at 14 38 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view