john milinovich andrew look nathanael smith james turner headquarters san francisco california u.s. key people john milinovich ceo co founder andrew look cto co founder nathanael smith co founder james turner co founder parent pinterest website urx.com urx is san francisco based company that uses mobile deep linking technology to link content across devices . 1 urx works with developers and marketers to reconnect their apps to the web and intelligently route users across devices . 2 contents 1 history 2 product 3 references 4 external links history edit urx was founded in february 2013 by four former ucla classmates who saw deeplinks as the key to creating a more relevant and cohesive mobile experience . 2 to first demonstrate their technology the company used its deep linking solution to make mobile ad campaigns shoppable 3 after graduating from y combinator and raising a 3.1 million seed funding round led by google ventures greylock partners sv angel first round capital and others in 2013 urx moved its office to south park to open its solution to all app marketers for use across all of their marketing channels . in april 2014 a little over a year after raising its seed round urx closed a 12 million series a financing round led by accel partners with google ventures sv angel and first round capital participating in the financing . 1 at the time of the announcement urx had 14 employees . as of june 2014 urx has secured a total of 15.1 million in funding . 4 product edit in august 2014 urx launched the world s first app search api to enable developers to find and link users directly to relevant actions inside other apps . urx is crawling and indexing linked data about apps to build an understanding of where entities exist how they re related to each other and how they can be acted on . the app search api enables developers to access this graph with specific details about the user s context e.g. location keywords time intended action to unlock contextual relevancy between apps . 5 in april 2014 urx announced the release of omnilinks an intelligent link that works on all devices and can send users to a specific piece of content inside a mobile app if that user has the app installed . 1 by prepending any normal web link with urx.io a marketer developer or individual can turn a link into an omnilink . 6 certain requirements such as identifying a uri scheme and adding meta data to the app s corresponding webpage must be met in order to enable deep linking in a mobile app . 7 in addition to current meta tag standards by google facebook twitter and microsoft urx released an open sourced framework called turnpike to help developers create uri deep links for every page in their app . 2 omnilinks work once these requirements are in place . 6 references edit a b c winkler rolfe april 28 2014 . urx raises 12 million sets sights on links inside mobile apps . the wall street journal . a b c constine josh october 16 2013 . urx is a brilliant mobile ad service that deeplinks customers right to ecommerce app product pages . tech crunch . wasserman todd october 18 2013 . how deep links could revolutionize mobile advertising . mashable . traeger jennefer may 1 2014 . urx secures 12 million in series a funding led by accel partners . business wire . marvin rob august 27 2014 . an app search api for deep linking . sd times . a b slane cassie april 29 2014 . urx launches universal smart link tool omnilinks secures 12m funding . besttechie . aquino judith may 2 2014 . as deep linking proliferates standards begin to emerge . adexchanger . external links edit official website v t e y combinator companies 7 cups of tea 80 000 hours 9gag airbnb algolia buttercoin canopy labs cleartax codecademy cofactor genomics coinbase creative market cymmetria disqus dropbox easypost fullstack academy futureadvisor gigster gocardless goldbely gusto heroku hipmunk homejoy icracked instacart justin.tv kickback lendup loopt lumi meadow newsblur octopart omgpop one month optimizely ownlocal pebble podium.co product hunt quartzy reddit renthop scribd smartasset songkick standard treasury streak strikingly stripe survata swiftype true link upverter urx voat watsi webflow weebly wepay workflowy wufoo xobni zenefits zerocater category full list retrieved from https en.wikipedia.org w index.php title urx company & oldid 743700457 categories companies based in san franciscoy combinator companieshidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as 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