is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . november 2011 women on their way industry hospitality industry founded 1995 parent wyndham worldwide website women on their way women on their way is a program for women travelers that was launched by wyndham hotels & resorts in 1995 . 1 the program offers women a variety of room and hotel amenities and services as well as travel deals packages and advice . contents 1 program description 2 demographic changes in hotel industry 3 references 4 external links program description edit women on their way makes use of feedback from women travelers and women s organizations to provide a hotel experience specially tailored for women . the program keeps a record of individual travelers preferences such as room service orders and room location . when that customer makes a repeat visit to any wyndham hotel the hotel automatically provides the same amenities to the customer . 2 as part of this program wyndham has also created women friendly innovations such as courtesy calls alerting guests when room service is about to be delivered . 3 women on their way s website offers travel deals and packages as well as advice on travel destinations lodging timeshare resorts and vacation rentals . demographic changes in hotel industry edit according to wyndham ceo stephen holmes the women on their way program was formed to emphasize women s distinct preferences in areas such as amenities and security when it came to booking travel . 4 in 1995 when women on their way was launched it was based on a simple premise to listen and respond to women travelers and make travel better for everyone as a result . the idea to market to women was considered revolutionary by the hotel industry . trend forecasters such as faith popcorn and tom peters cited wyndham and the women on their way program as being way ahead of the competition in knowing how to market to women travelers 5 and . 6 the program has evolved in recent years as the growth of the female business traveler demographic has necessitated changes across the entire hospitality industry . 7 wyndham has noted that the more common presence in hotel rooms of items such as ironing boards hair dryers and coffee makers since the 1990s stems from hotel companies responses to women customers demands . 8 wyndham executives have explained that the company s emphasis on marketing to female business travelers is a response to the fact that women now tend to be the primary selectors of hotels . 9 since wyndham began the women on their way program the proportion of their customers that are women has doubled with women now representing half their customer base . 10 at some wyndham hotels such as the wyndham miami airport hotel women business travelers represent more than half of check ins . 11 the program now covers all its brands and businesses . 12 references edit chan michelle high flying women of the world cnn.com retrieved from http edition.cnn.com 2007 business 08 14 bt.womentrav accessed june 24 2011 hotels cater to female business travelers usatoday.com retrieved from http www.usatoday.com travel hotels 2006 08 07 women hotels x.htm accessed june 24 2011 chan michelle high flying women of the world cnn.com retrieved from http edition.cnn.com 2007 business 08 14 bt.womentrav accessed june 24 2011 wyndham worldwide s stephen holmes on the changing nature of leisure travel knowledge wharton retrieved from http knowledge.wharton.upenn.edu article.cfm articleid 2661 accessed september 20 2011 eveolution the eight truths of marketing to women hyperion 2000 popcorn & marigold re imagine p. 171 dorling kindersley 2003 tom peters hsu cathy & powers tom marketing hospitality wiley 2001 broussard cary redefining the travel experience for women business travelers parexcellencemagazine.com retrieved from http www.parexcellencemagazine.com travel advice ideas executive women women business travellers 136 redefining the travel experience for women business travellers.html accessed june 29 2011 sharkey joe at upscale hotels women have power nytimes.com retrieved from http www.nytimes.com 2004 03 16 business business travel on the road at upscale hotels women have power.html src pm accessed june 24 2011 chan michelle high flying women of the world cnn.com retrieved from http edition.cnn.com 2007 business 08 14 bt.womentrav accessed june 24 2011 hotels cater to female business travelers usatoday.com retrieved from http www.usatoday.com travel hotels 2006 08 07 women hotels x.htm accessed june 24 2011 wyndham worldwide retrieved from http www.wyndhamworldwide.com media center pr show release.cfm id 849 accessed june 17 2011 external links edit official website retrieved from https en.wikipedia.org w index.php title women on their way & oldid 738001320 categories travel related organizationshidden categories orphaned articles from november 2011all orphaned articlesofficial website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 6 september 2016 at 09 49 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers 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