industry confectionery founded 1928 headquarters carlton house new mills derbyshire united kingdom coordinates coordinates 53 21 40 n 2 00 26 w 53.361093 n 2.007310 w 53.361093 ; 2.007310 products love hearts parma violets revenue 49 852 000 1 operating income 10 461 000 1 net income 3 521 000 1 number of employees 621 1 website swizzels matlow.com swizzels matlow also known as just swizzels is a confectionery manufacturer based in new mills derbyshire near stockport in the united kingdom . 2 the company had revenues of 47 million in 2010 11 . 2 it employs around 500 people . 3 swizzels matlow exports 20 per cent of its sweets to more than 20 countries mostly in europe . 4 their highest selling brands are love hearts parma violets and drumstick lollies . 5 its biggest sales period is halloween . 4 contents 1 history 2 products 2.1 refreshers 2.2 parma violets 2.3 drumstick products 2.4 others 3 references 4 external links history edit the new part by the upper peak forest canal in new mills . operations began in the early 1920s at a market stall in hackney london with maurice and alfred matlow selling jellied sweets . 4 they built a small factory in east london in 1928 and became known as matlow brothers producing jellies and chews . 4 in 1933 the firm merged with a rival factory owner david dee who specialised in fizzy compressed tablet sweets although the company officially became swizzels matlow ltd only in 1975 . 4 in 1940 the blitz forced their business to relocate northwards to a disused wick factory in new mills derbyshire where it remains . 4 parma violets were introduced in 1946 . 4 love hearts were introduced in 1954 . 4 drumsticks were introduced in 1957 . 4 hydrogenated fats were phased out in 2004 . 4 artificial colourings were discontinued in 2009 . 4 products edit a selection of swizzels matlow sweets . refreshers edit swizzels matlow ltd. s most popular product is refreshers . these are flat chewy sweets with sherbet in the middle available in lemon and strawberry flavours . they are officially named new refreshers to avoid trademark confusion with barratt s compressed tablet refreshers sweet . 6 parma violets edit parma violets are hard bi concave disc shaped sweets similar to the fizzers product from the same company but without their fizziness . swizzels matlow have also released a line of giant parma violets . drumstick products edit the drumstick sweet is a chewy lolly about 2 5 cm in length . it features 2 flavours milk and raspberry . it has had many special editions such as the still produced lime and orange flavour . in 2012 swizzels matlow launched a new product in the drumstick line of sweets called drumstick squashies maintaining the same flavours but selling it in a small sweet packet containing multiple foam like sweets that are 1 3 one flavour 2 3 another . others edit products include 7 climpies double lollies fizzers fruity pops fun gums mr chews rainbow drops love hearts double dip tango orange flavour chew bar references edit a b c d financial statement of swizzels matlow limited in high peak a b manchester evening news 5 april 2012 thursday confectioners are making a lot of lolly manchester evening news 15 february 2012 love is working on the production line of romance p7 a b c d e f g h i j k salter jessica 19 november 2011 . dream factory . the daily telegraph . retrieved 7 august 2012 . forecourt trader june 2012 bag some sales p61 https twitter.com swizzelsmatlow status 408201080711823360 swizzel matlow products accessed 7 november 2011 external links edit official website retrieved from https en.wikipedia.org w index.php title swizzels matlow & oldid 736956879 categories companies established in 1928companies based in derbyshireconfectionery companies of the united kingdom1928 establishments in englandhidden categories coordinates not on wikidatause dmy dates from january 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages svenska edit links this page was last modified on 30 august 2016 at 22 38 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view