headquarters los angeles california united states key people gunjan bagla president & ceo products management consulting services global r & d management website amritt ventures amritt ventures is a global management consulting firm based in the los angeles area . the stated purpose of the company is to aid north american and european firms in becoming familiar with routine asian business practices specifically in marketing their products to india and china both of which are bric countries . amritt has recently been ranked as one of the top 10 consulting companies of india . 1 their executives have contributed to various financial magazines including businessweek 2 3 and advised both us companies and the us president on doing business with india . 4 5 6 notable clients of amritt include kraft foods johnson & johnson the british company reckitt benckiser and the french media conglomerate vivendi . 7 contents 1 history 2 media attention 2.1 market reports 2.2 indian english dictionary 3 see also 4 references history edit amritt was established as an advisory service to facilitate trade between the united states and india . it provides its clients with training workshops on topics like human resources issues in india the financial and legal environment and indian culture . 8 amritt is located in a class a building in the cerritos towne center the power center located in the center of cerritos california . amritt is strategically located midway between the los angeles and orange county business centers . amritt was founded by gunjan bagla an indian american author businessman and public speaker . 9 10 he began his career working for larsen & toubro in mumbai and later worked in the united states as a director of program management for tandon in california . 11 the president of the institute s alumni association and later charter member of the indus entrepreneurs decided to form amritt in 2004 . 12 both he and employees have travelled extensively to advise companies on us india asia business relations and bagla has taught business seminars for industry executives at the california institute of technology and ucla extension . 13 14 15 in september 2010 amritt s managing director was invited to speak at the ck prahalad memorial india business conference at the university of michigan s ross school of business . 16 in march 2011 executives from amritt were invited as guest speakers by the usc marshall school of business along with several us officials including u.s. secretary of commerce gary locke and international representatives including the indonesian ambassador dino djalal and the vice president of boeing international dinesh keskar . 17 18 in april 2011 amritt and bagla attended the south asian studies association s convention in honor of ron somers president of the u.s. india business council for his works in us india relations . bagla and somers were reported to have had discussion on current us india relates the topic of which were published in media headlines . 19 media attention edit market reports edit amritt has become well known for its industry surveys and reports on global developers and companies . 20 amritt is a professional advisory service that helps western companies leverage global resources and global markets . 21 22 the amritt 2008 r & d globalization study is based on responses from 204 online respondents from the u.s. and was conducted in april and may 2008 . 23 in this survey on r & d globalization amritt found that 33 % of american companies plan to deploy only 11 to 100 r & d personnel in emerging economies such as the bric countries . also a significant number 16 % said that they may have over 1 000 people working in r & d in emerging economies . half of the companies performing r & d in emerging economies do so to serve those local markets while 42 % said that financial pressures played a part . about a quarter of the respondents 26 % had trouble finding enough talent in their home regions and 17 % sought to accelerate time to market by using additional resources in emerging countries . anecdotal evidence from the survey suggests that time to market is likely to become a more significant driver of r & d globalization in the near future . 24 asked about their main worries as they globalize the r & d function more than 50 % of the companies cited the quality of work from emerging economies . about 24 % referred to cross cultural communications as their main worry . 25 indian english dictionary edit see also indian english idioms and popular words phrases amritt has released a 700 word indian english lexicon to help north american and european companies with expansion into asian markets . they later launched a revised and updated version of the popular resource with 64 new words to mark india s 64th independence day on august 15 2009 . 26 see also edit global r & d management globalization r & d management supplier evaluation references edit top 10 recruitment consultants of india vendor management . citehr.com . retrieved 2014 03 13 . india inc. investing in america . businessweek . september 29 2008 . archived from the original on 26 may 2010 . retrieved 2010 05 22 . lessons from successful entrepreneurs . rediff.com . retrieved 2014 03 13 . bajaj vikas ; timmons heather november 4 2010 . obama to visit india and both sides hope to expand ties . new york times . retrieved 2010 05 22 . why some young us workers now seek fortunes in india . csmonitor.com . retrieved 2010 05 22 . sasa 2010 south asia and the west entwined entangled and engaged . south asian studies association . retrieved 2011 03 21 . global business consultants india business consultants amritt incamritt inc . amritt.com . retrieved 2014 03 13 . training and education amritt india business training workshopamritt inc . amritt.com . retrieved 2014 03 13 . http www.provisors.com memberdetails.asp id 9245 name gunjanbagla outsourcing r & d services to india . the india expert . retrieved 2014 03 13 . live webinar announced how to outsource research and development r & d services to india . prsync.com . retrieved 2014 03 13 . 1 archived january 1 2011 at the wayback machine . q & a gunjan bagla . archived from the original on 2008 10 17 . retrieved 2013 06 05 . winmec mobile entertainment media advisory board . winmec.ucla.edu . retrieved 2014 03 13 . http www.usibc.com events amritts outsourcing rd services india webinar external event https web.archive.org web 20110310202929 http rossibc.org panelists.php . archived from the original on march 10 2011 . retrieved april 15 2011 . missing or empty title help http www.boeing.com aeroindia2011 bios bio keskar 0111.pdf asia pacific business outlook conference 2011 . china.usc.edu . retrieved 2014 03 13 . permanent dead link 2 dead link carless simon october 20 2007 . gamesetwatch gamesetnetwork the g for grammar expo . gamesetwatch.com . retrieved 2014 03 13 . williams geoff 2008 11 17 . 3 ways to kill a deal in india cultural barriers in business . entrepreneur.com . retrieved 2014 03 13 . nov dec 2008 . city guide mumbai articles executive travel . executivetravelmagazine.com . retrieved 2014 03 13 . study finds mixed response to video game outsourcing . gamasutra . archived from the original on 12 may 2010 . retrieved 2010 05 22 . report r & d globalization . smt magazine . june 30 2008 . retrieved 2010 05 22 . 3 archived april 3 2011 at the wayback machine . how to do the needful in india with tashan . indo asian news service . august 13 2010 . retrieved 2010 05 22 . permanent dead link retrieved from https en.wikipedia.org w index.php title amritt & oldid 743916561 categories companies based in los angelesamerican companies established in 2004economics consulting firmsinternational management consulting firmsmanagement consulting firms of the united statesprivately held companies based in californiaprivately held companies of indiamanagement consulting firms of indiaconsulting firms established in 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