citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . november 2015 learn how and when to remove this template message london fog product type outerwear accessories owner iconix brand group country baltimore maryland united states 1 introduced 1923 website http www.londonfog.com london fog is a large manufacturer of coats and other clothes . the company was founded in 1923 as the londontown clothing company by israel myers . during world war ii the company was known for making waterproof clothing for the united states navy . following the war the company partnered with dupont to make material for use in raincoats . these coats which were the first to have a patented removable liner were sold in philadelphia where they became very popular . citation needed the company went public in the 1960s . by the 1970s the company had its own stores and was manufacturing not only raincoats but also other types of clothes and accessories . at the time two thirds of all raincoats sold in the united states were london fog . citation needed london fog expanded internationally during the 1990s selling in places like the united kingdom and china . the original location of the london fog factory was in the meadow mill area of baltimore maryland . the factory was then moved to eldersburg maryland on londontown boulevard in 1976 . 2 in 1994 the company briefly left eldersburg for darien connecticut but returned after less than a year . 3 in 2000 most of london fog s offices moved to seattle washington although their distribution center in eldersburg remained functioning until 2002 . 4 london fog was acquired by iconix brand group in 2006 selling the outerwear division to herman kay company inc. contents 1 in popular culture 2 references 3 further reading 4 external links in popular culture edit in the season 3 premiere of mad men salvatore sal romano bryan batt the italian american art director at the fictional advertising agency sterling cooper and don draper jon hamm the agency s creative director and junior partner discuss their client london fog . later in august 2010 mad men star christina hendricks was contracted as the new celebrity model for london fog . 5 references edit http www.londonfog.com heritage.asp http articles.baltimoresun.com 1994 01 27 business 1994027169 1 london fog eldersburg corporate headquarters http articles.baltimoresun.com 1999 09 28 news 9909280183 1 eldersburg london fog filing for bankruptcy http articles.baltimoresun.com 2002 05 18 business 0205180275 1 london fog distribution center close christina hendricks named celebrity spokesmodel for london fog foxnews.com 25 aug 2010 . . further reading edit london fog . international directory of company histories . 29 . st. james press . 1999 . isbn 9781558623880 via funding universe . external links edit london fog homepage retrieved from https en.wikipedia.org w index.php title london fog company & oldid 734320940 categories clothing manufacturersclothing retailers of the united statescompanies established in 1923clothing industrycompanies based in maryland1923 establishments in marylandhidden categories articles needing additional references from november 2015all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from december 2010 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 13 august 2016 at 14 59 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view