gaming founded california 2012 headquarters pasadena california key people alex seropian ceo ; tim harris president ; brent pease cto ; mike dekoekkoek development director ; products midnight star slogan mobile to the core website http www.industrialtoys.com industrial toys is a privately held american developer publisher of mobile games headquartered in pasadena california . it produces mobile games for core gamers and plans to release its first title midnight star in early 2015 . contents 1 history 2 approach 3 see also 4 references 5 external links history edit early in 2012 founders alex seropian tim harris and brent pease formed the company under the premise that there weren t enough great mobile games for gamers . core gaming site joystiq reported halo co creator and bungie co founder alex seropian has embarked on yet another new venture . after founding wideload games almost ten years ago and then joining disney interactive as head of game development for a few years seropian has now started up a company named industrial toys . along with some kickass art talent from ex marvel and dc guys as president tim harris formerly of seven lights puts it seropian and the rest of the company plan to make hardcore games for mobile platforms . we re going deep on story and community and all sorts of nerdy goodness says harris . 1 along with engineer mike dekoekkoek the team started work on its first game midnight star in january 2012 . 2 approach edit ceo alex seropian explained to gamespot.com the things that we re focused on simply fall into three categories plan team and execution . our plan is really to treat the device like it s its own platform . so many core offerings are brought over to the platform from other places and the ones that aren t are developed with that mind set . so one of the things we re working on constantly doing is tearing away those preconceptions of what a core game is and starting over with the ideas that we have on that mobile platform . and it really just boils down to designing for the device . the second thing is our team . we are going to invest millions in this space . and we are assembling what i think is a dream team to go after core gamers on mobile and we haven t even announced half the folks that are working on our first project . in the coming months we hope to be able to talk about more of the people who are working on it . and i think that s one of the most fundamental things about it is the talent . and the third bit about execution it really comes down to production value . the teams that are working really well on mobile right now i think bring a lot of production value but don t necessarily bring a lot of scope which i think makes a lot of sense for the device . because the play pattern on mobile is so much different from other platforms in terms of how people engage with the game . some people will sit on a couch for a long time but often they don t. often they ll be in and out . and you have to keep that in mind to design to that play pattern . how you treat scope has a big impact on that . designing big long levels where you have to engage 30 minutes at a time doesn t work so well . creating scope for production value is good everyone loves production value right great story great visuals bringing that to the platform could be really cool . 3 see also edit ios multiplayer online games references edit joystiq news 0212 thursday february 23 2012 hookshot inc it s time to redefine mobile games behind the scenes at industrial toys 0312 tuesday march 6 2012 gamespot bungie founder discusses new mobile game studio 0312 tuesday february 2012 external links edit industrial toys website facebook page industrial toys on twitter midnight star a re imagining of the shooter for touch joystiq article on industrial toys first game morning star retrieved from https en.wikipedia.org w index.php title industrial toys & oldid 723294125 categories mobile game companiesvideo game companies of the united statesvideo game development companiesentertainment companies based in californiacompanies based in pasadena californiaamerican companies established in 2012video game companies established in 20122012 establishments in california navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 june 2016 at 05 52 . text is available under the creative commons attribution sharealike license ; 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