news agency . for the current parent company see bloomberg l.p. bloomberg news type division 1 industry news agency founded 1990 ; 26 years ago 1990 headquarters 731 lexington avenue new york city new york united states london united kingdom hong kong key people john micklethwait editor in chief owner bloomberg l.p. number of employees 2 300 website www.bloomberg.com news bloomberg news is an international news agency headquartered in new york united states and a division of bloomberg l.p. content produced by bloomberg news is disseminated through bloomberg terminals bloomberg television bloomberg radio bloomberg businessweek bloomberg markets bloomberg.com and bloomberg s mobile platforms . as of 2015 update john micklethwait served as editor in chief . 2 contents 1 history 1.1 creation 1995 1.2 1995 2000 1.3 2000 2014 1.4 2015 refocus 2 china coverage 3 bloomberg businessweek 4 bloomberg television 5 bloomberg markets 6 bloomberg view 7 bloomberg politics 8 references 9 external links history edit bloomberg news originally known as bloomberg business news was co founded by michael bloomberg and matthew winkler in 1990 to deliver financial news reporting to bloomberg terminal subscribers . 3 the bloomberg news agency was established in 1990 with a team of six people . 4 winkler was first editor in chief . 5 in 2010 bloomberg news included more than 2 300 editors and reporters in 72 countries and 146 new bureaus worldwide . 6 7 creation 1995 edit bloomberg business news was conceived as a way of expanding the services offered through the terminals . according to matthew winkler then a writer for the wall street journal michael bloomberg telephoned him in november 1989 and asked what would it take to get into the news business knowing that bloomberg had no experience in journalism winkler presented him with a hypothetical ethical dilemma you have just published a story that says the chairman and i mean chairman of your biggest customer has taken 5 million from the corporate till . he is with his secretary at a rio de janeiro resort and the secretary s spurned boyfriend calls to tip you off . you get an independent verification that the story is true . then the phone rings . the customer s public relations person says kill the story or we will return all the terminals we currently rent from you . what would you do winkler asked . go with the story bloomberg replied . our lawyers will love the fees you generate . 8 winkler recalls this as his deciding moment the time at which he became willing to help bloomberg build his news organization . 8 the purpose of the service was to provide up to the minute financial news communicated in a concise and intelligent way . 9 as a fledgling company in 1990 bloomberg hoped that the news service would spread the company name sell more bloomberg terminals and end bloomberg s reliance on the dow jones news services a valuable subscriber service for the terminal . 10 the creation of bloomberg business news required winkler to open a bloomberg office in washington d.c. in order to report about political effects on the business world . however the standing committee of correspondents scc in washington required bloomberg news be formally accredited to act as a legitimate news source a title that bloomberg business news only accomplished after agreeing to provide free terminals to major newspapers in exchange for news space in the publications . 10 this accreditation led to an annual growth over 35 % until 1995 . 10 during this growth period bloomberg news opened a small television station in new york purchased new york radio station wnew launched fifteen minute weekday business news programs for broadcast on pbs and opened offices in hong kong and frankfurt germany . 10 by 1995 bloomberg news had 335 reporters in 56 locations . 11 1995 2000 edit the initial goal of bloomberg business news to increase terminal sales was adequately met by the mid nineties and refocused the scope to their news service in order to rival the profitability of other media groups such as reuters and dow jones . this led to the creation of bloomberg s magazine bloomberg personal in 1995 which would be carried in the sunday edition of 18 u.s. papers . 11 also in 1995 bloomberg launched a 24 hour financial news service through bloomberg information television and began wiring its terminals through directtv . this simultaneously occurred with the launch of a web site to provide audio feed of radio broadcasts . 10 bloomberg business news was renamed bloomberg news in 1997 . by this time bloomberg news content was carried in over 800 newspapers worldwide and was syndicated through bloomberg television and 40 international affiliates . 11 2000 2014 edit in 2009 bloomberg news partnered with the washington post to launch a global news service known as the washington post news service with bloomberg news . hosting content from both news sources the service hopes to pair the political experience of the washington post with the global financial economic news of bloomberg news . 12 in april 2014 bloomberg news launched a new section bloomberg luxury which focuses on luxury living . according to an internal memo obtained by wwd chris rovzar the former digital editor of vanity fair will help bloomberg build its editorial vision for luxury . 13 the section s content provides information on topics including travel wine news dining auto news gadgets and more . review of technology and high end autos are published weekly . it also highlights content from bloomberg s quarterly lifestyle and luxury magazine pursuits . bloomberg television has been criticized from overseas media claiming that bloomberg attempts to hire young and pretty people especially women showing their bodies in a grotesque manner to increase ratings . 2015 refocus edit a 2015 leaked internal memo by editor in chief john micklethwait indicated an intent to refocus the agency to better target their core audience the clever customer who is short of time and better achieve the goal of being the definitive chronicle of capitalism . 2 this change would lead to a reduction in reporting on general interest topics e.g. sports in favor of business and economics topics . 2 china coverage edit bloomberg news received a 2012 george polk award for its series of stories about china s political elite revolution to riches . 14 15 one story in the series focused on the family wealth of chinese leader xi jinping . 16 journalist and author howard w. french reported in the may june 2014 issue of the columbia journalism review that prior to publication of the xi story high level bloomberg officials met with chinese diplomats twice without informing the journalists who were working on the story . 17 the first meeting was between winkler and zhang yesui the chinese ambassador to the united states . zhang is said to have told winkler if bloomberg publishes this story bad things will happen for bloomberg in china . if bloomberg does not publish the story good things will happen for bloomberg . the second meeting occurred shortly after in new york and included bloomberg chairman peter grauer the company s chief executive daniel doctoroff and an unnamed chinese diplomat . around the time of the second meeting during a lengthy conference call with bloomberg reporters and editors doctoroff insisted on changes in the story that softened its impact by revising the language used to describe the xi family s assets . 17 after the xi story appeared terminal sales in china slowed because government officials ordered state enterprises not to subscribe . the bloomberg news website was also blocked on chinese servers and the company was unable to get visas for journalists it wanted to send to china . 18 in 2014 grauer told staff at the bloomberg hong kong bureau that the company s sales team had done a heroic job of mending relations with chinese officials who had indicated their displeasure about publication of the xi revelations . he also warned that if bloomberg were to do anything like the xi story again the company would be straight back in the shit box . 17 on october 29 2013 during a conference call winkler told four bloomberg journalists in hong kong that the findings of their major investigation into the hidden financial ties between one of the wealthiest men in china and the families of top chinese leaders would not be published . less than a week later a second planned article about the children of senior chinese officials employed by foreign banks was also killed according to bloomberg employees . 19 unnamed bloomberg employees quoted by the new york times said the decision not to publish was made by the company s top editors led by winkler . according to one employee winkler said if we run the story we ll be kicked out of china . 19 when contacted by the times winkler said in an email that neither story had been killed . what you have is untrue he wrote . the stories are active and not spiked . laurie hays the senior editor on the articles echoed his statement . winkler declined to discuss the conference call . 19 the winkler and hays denials appeared in a story published by the times on november 8 2013 . at a mayoral news conference four days later michael bloomberg also denied the accusation . he insisted that bloomberg news did not do that ; the editors said that was just not the case . 20 noting winkler s response to the times he added no one thinks that we are wusses and not willing to stand up and write stories that are of interest to the public and that are factually correct . 20 he also said that because he was mayor of new york he was not involved in the operations of the news agency . i ve recused myself from anything to do with the company he said . 20 three journalists left the company after news reports about the decision appeared reporter michael forsythe editor and reporter amanda bennett and ben richardson an editor at large for asia news . 21 22 forsythe was the lead writer on the xi jinping story . 17 richardson said i left bloomberg because of the way the story was mishandled and because of how the company made misleading statements in the global press and senior executives disparaged the team that worked so hard to execute an incredibly demanding story . he also said that the company has threatened the journalists who worked on the story with legal action if they discuss the incident publicly . 23 taiwan based next media animation produced an animated cartoon ridiculing winkler and michael bloomberg . 24 according to french bloomberg s handling of the episode has tainted its corporate identity and journalism brand to a degree that could last for years . 17 bloomberg businessweek edit bloomberg l.p. bought weekly business magazine businessweek from mcgraw hill in 2009 . 25 the company acquired the magazine to attract general business to its media audience composed primarily of terminal subscribers . 26 following the acquisition businessweek was renamed bloomberg businessweek . 26 bloomberg television edit bloomberg television is a 24 hour financial news television network . it was introduced in 1994 as a subscription service transmitted on satellite television provider directv 13 hours a day 7 days a week . 27 in 1995 the network entered the cable television market and by 2000 bloomberg s 24 hour news programming was being aired to 200 million households . 28 andy lack serves as ceo of the bloomberg media group which includes bloomberg radio bloomberg television and mobile online and advertising supported components of bloomberg s media offerings . 29 bloomberg markets edit originally launched in july 1992 under the title bloomberg a magazine for bloomberg