founded 2005 founder gregory sovell headquarters 1140 broadway penthouse new york united states key people gregory sovell products men s underwear briefs boxer briefs boxers jock straps tank tops t shirts thongs and trunks website www.c in2.com c in2 stylized as c in2 pronounced see in 2 is an american men s underwear brand founded and headed by gregory sovell . 1 in recent years it has become a leader in the industry competing against sovell s own 2 x ist brand which he founded in 1991 and left in 2005 . contents 1 history 2 marketing and brand image 3 products 4 references history edit the brand was launched in 2005 by greg sovell and co founded with jason zambuto . 1 sovell had left his own 2 x ist brand that same year which he established back in 1991 because of creative differences . since its inception c in2 has introduced breakthrough technologies in its underwear designs . 1 its pioneering designs have made it a successful niche in the fashion industry which it continues to expand . in 2010 the c in2 brand was acquired by a new entity c in2 clothing company inc. based in montreal canada . gregory sovell continues to be the creative director for the brand in a new studio in new york city . this new venture will allow the c in2 brand to expand into new categories and product lines . marketing and brand image edit the brand holds an individual and modern brand image . 1 its most known marketing campaign is the prison shot with the inmates standing against the prison wall with their clothes down hands behind their backs and in c in2 underwear . 1 it was widely circulated also advertising in sydney and melbourne was shot by steven klein . 1 viral marketing is also employed . 1 author and model chris campanioni began his career in fashion by shooting extensively for c in2 . products edit this section needs expansion with examples and additional citations . you can help by adding to it . march 2010 among the design techniques is the trophy shelf technology . 1 and the bamboo line is among c in2 s most successful designs . 1 references edit a b c d e f g h i c in2 underwear history . dugg . retrieved march 27 2010 . v t e men s undergarments upper body male bra sleeveless shirt a shirt singlet tank top t shirt undershirt telnyashka lower body boxer briefs midway briefs boxer shorts briefs slip y fronts fundoshi jockstrap athletic supporter compression shorts tanga thong g string trunks willy warmer full body long underwear long johns hosiery leggings pantyhose sock stocking tabi historical breechcloth chausses codpiece doublet garter hose loincloth union suit brands 2 x ist abercrombie & fitch american eagle american apparel andrew christian aussiebum bonds bvd calvin klein c in2 diesel s.p.a. dkny dolce & gabbana emporio armani fruit of the loom hanes hugo boss jockey international joe boxer mundo unico pringle john smedley s stanfield s under armour xtg extreme game this product article is a stub . you can help wikipedia by expanding it . v t e this clothing related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title c in2 & oldid 712763784 categories underwear brandsclothing brands of the united states2000s fashion2010s fashionclothing retailers of the united statescompanies based in new york citycompanies based in manhattanbrand name products stubsclothing stubshidden categories articles to be expanded from march 2010all articles to be expandedarticles using small message boxesall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 31 march 2016 at 00 20 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view