type private industry marketing founded 2004 founder rand fishkin and gillian muessig headquarters seattle washington usa products software as a service saas website moz.com moz is a software as a service saas company based in seattle washington u.s. that sells inbound marketing and marketing analytics software subscriptions . it was founded by rand fishkin and gillian muessig in 2004 as a consulting firm and shifted to software development in 2008 . the company hosts a website that includes an online community of more than one million globally based digital marketers and marketing related tools . contents 1 history 2 tools 3 culture 4 business 5 see also 6 references 7 external links history edit in 2004 moz was founded by rand fishkin 1 and gillian muessig 2 as seomoz . in september 2007 the company raised 1.1 million in series a funding from ignition partners and curious office . 3 in 2012 it raised 18 million in funding from foundry group and ignition partners . 4 5 in june 2012 seomoz acquired followerwonk a tool for searching filtering and managing twitter bios with other twitter management functions like analytics . 6 the terms were not disclosed but seomoz said the acquisition was for somewhere between one and four million us dollars . 5 in december 2012 seomoz acquired getlisted for 3 million . 7 in may 2013 the company rebranded as moz and relaunched the website at moz.com . 8 during the period 2008 to 2011 seomoz grew from 1.5 million to 11.4 million in revenue . 9 tools edit moz has a series of tools on its seo toolbox page 10 including a term extractor which shows the importance of words or phrases and what html components keywords show up in . it also has a tool to determine the relevance of a page based on sampling . moztrust compares how trustworthy a website is compared to others . mozrank is an alternative to google pagerank . 11 12 moz also has a tool for researching popular search trends 13 and a community site called youmoz . 14 there is an seo audit tool called seo toolbar . 15 it sells four different versions of paid accounts standard medium large and premium . 16 in august 2016 moz announced that it was dropping the followerwonk tool to focus more on seo . 17 culture edit when it raised funding in 2012 the ceo rand fishkin blogged about his personal opinions doubts and analyses as the company went through the process . 18 19 in september 2007 more than 400 readers posted opinions on moz on the ceo s facial hair based on six photos he posted . according to the new york times he arrived to the conference in stockholm unshaven and bristly based on the crowd sourced decision . 20 business edit the organization s business model is largely based on inbound marketing . the company says that 85 % of the trial users of its software come through organic search social media and referrals . 21 85 % of moz s revenue comes from saas subscriptions . 22 see also edit companies portal references edit rand fishkin interview about kelly meghan august 6 2007 seomoz is looking for 25m second round updated venturebeat retrieved october 12 2012 kelly clay 5 january 2012 . seomoz raises 18 million in venture capital from foundry group and ignition partners . forbes.com . retrieved 16 june 2012 . a b mickey b. 2012 . marrying seo and social analytics tools . folio the magazine for magazine management 41 7 26 . miller miranda august 20 2012 seomoz acquires twitter analytics company followerwonk retrieved october 12 2012 chris crum 2012 12 04 . seomoz acquires getlisted for 3 million . webpronews . retrieved 2014 02 21 . clay kelly 2013 05 29 . seomoz rebrands as moz introduces moz analytics . forbes . retrieved 2014 02 21 . seomoz inc. retrieved october 12 2012 schwartz barry august 31 2007 seomoz & seo book organize seo tools & add features search engine land retrieved october 12 2012 brent chaters 14 october 2011 . mastering search analytics measuring seo sem and site search . o reilly media inc. p. 209 . isbn 978 1 4493 1907 6 . retrieved 11 october 2012 . baker loren july 12 2006 seomoz page strength tool replacing google pagerank search engine journal retrieved october 12 2012 schwartz barry august 6 2007 spot trends with seomoz s popular searches tool search engine land retrieved october 12 2012 schwartz barry february 7 2007 seomoz launches youmoz group sem blog search engine land retrieved october 12 2012 schwartz matthew . wpromote s new tool helps craft initial seo strategy . b to b 97.5 2012 s017 1null . computers & applied sciences complete . web . 12 oct. 2012 . moz pro pricing retrieved november 27 2015 moz dropping followerwonk & moz content refocusing on seo products search engine journal . 2016 08 18 . retrieved 2016 08 29 . woodward curt august 25 2011 seomoz s fishkin the most transparent fundraising saga ever xconomy retrieved october 12 2012 greene aislyn august 29 2011 seomoz ceo rand fishkin on his misadventures in vc funding techflash bizjournals retrieved october 12 2012 grossman anna april 17 2008 to cut or what the world butts in the new york times retrieved october 12 2012 gossage b. 2012 . rand fishkin . inc 34 6 19 . self published source jonathan allen february 1 2010 . distillation of consulting business is a win for seomoz & distilled . search engine watch . retrieved 2014 02 21 . external links edit official website retrieved from https en.wikipedia.org w index.php title moz marketing software & oldid 737201097 categories search engine optimizationcompanies based in seattleinternet properties established in 2004internet marketing companieshidden categories accuracy disputes from january 2013official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity 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