publishing founded 2012 founder taylor luk number of locations san francisco ; sydney australia website official website issue is a digital publishing company that allows content creators marketers and retailers to create digital magazines through an online platform that integrates on mobile publishing and shopping capabilities . contents 1 history 2 business overview 3 issue platform 4 press & awards 5 external links 6 references history edit the company was founded in late 2012 by taylor luk through the angelpad 1 that offers seed funding and three months of mentorship . the founder had previously started a popular online lyrics site lyricstime . 2 the initial idea originated from shop2 a social shopping site developed by taylor luk mark guo and khoa nguyen . the company was later re incorporated as issue inc. in june 2013 . issue received investments from angelpad 3 syd.ventures 4 and funding from mondel z international in their mobile futures australia 5 in the program mondelez partnered with mobile marketing startups to help build the future of in store and mobile engagement . 6 business overview edit issue is a technology company that aims to address the challenges of smartphones and tablets from the ground up for digital consumption on mobile that is free from legacy concerns of traditional magazine or publishing workflow . issue offers a software as a service publishing solution for users to produce digital magazines on mobile devices . the company operates in california and sydney with a development team that is based in sydney australia . bianca melky senior brand manager of mondel z international 7 said that a big challenge we have is that digital is this awesome new space where consumers are increasingly going first for inspiration so how do we play in that space in a way that is economical and timely melky continued . and that is what issue allowed us to do it allows us to democratise content and publish it really efficiently and at low cost . issue s client base includes brand marketers such as mondelez e commerce companies minkpink 8 and top3 by design . these companies are able publish mobile content that are be distributed through issue app 9 in the apple app store ios and their own media channels such as social networking sites and mailing list . issue platform edit issue allows users to create their own digital magazines via a web interface . issues can be viewed as a series of pages with a small footprint micro magazines that has built in shopping capabilities . these micro magazines can be consumed via mobile devices such as ipads and smartphones with short download time touch based page swiping and built in sharing capabilities . issue platform consists of two components issue magazine format a mobile publishing format that contains html5 pages with a proprietary css framework metadata assets images audios and videos and scripts that enable interactivity . according to taylor the magazine format has a strong emphasis on the social web including the ability to preview images of issue magazines on social media sites . it also continues to engage users offline without the need of wi fi or internet data . issue publisher a web based publishing platform that includes content management and aggregation features that can synchronize content from rss feed social media and product feeds from e commerce platforms . it keeps track of the number of views actions and subscribers for each issue and estimates the amount of shopping intents . press & awards edit winner of mobile futures australia 10 10 startups to watch in cebit australia 11 external links edit official site references edit colleen taylor 29 november 2012 . angelpad debuts 12 new startups at its fall 2012 demo day . taylor luk . lyricstime music lyrics . thomas korte 2 april 2015 . angelpad portfolio companies fall 2012 . louis white 9 february 2015 . why can t this angel get a visa . paul mcintyre 14 july 2014 . startups takes global brand bite . mobule future australia . april 2014 . nadia cameron 10 december 2014 . mondelez mobile futures program brand pilots and lessons learnt . minkpink and christina perri s music issue . 10 feb 2014 . issue magazine in itunes appstore . 10 february 2014 . startups chosen to spearhead mondel z mobile projects . 14 july 2014 . alex heber 6 may 2014 . 10 great australian startups to see at cebit 2014 . retrieved from https en.wikipedia.org w index.php title issue company & oldid 739142195 categories online companiesonline publishing companiesmedia companies established in 2012technology companies established in 2012internet companies of australiae commercehidden categories use dmy dates from september 2016use australian english from september 2016all wikipedia articles written in australian english navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured 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