citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . august 2008 learn how and when to remove this template message guild guitar company type subsidiary industry musical instruments founded 1952 ; 64 years ago 1952 founder alfred dronge headquarters oxnard california united states area served worldwide products acoustic & electric guitars bass guitars parent c rdoba music group website guildguitars.com the guild guitar company is a united states based guitar manufacturer founded in 1952 by alfred dronge a guitarist and music store owner and george mann a former executive with the epiphone guitar company . the brand name currently exists as a brand under c rdoba music group . 1 contents 1 pre fender era 2 fender era 3 cordoba era 4 guild import brands 5 notable users of guild guitars 6 references 7 bibliography 8 external links pre fender era edit beatles s 1966 guild starfire xii one of john lennon s guitars . a 1979 guild d25m . a 150 savoy . the first guild workshop was located in manhattan new york where dronge who soon took over full ownership focused on archtop jazz guitars both electric and acoustic . rapid expansion forced the company to move to much larger quarters on newark st. in hoboken new jersey in the old r. neumann leathers building . 2 the advent of the folk music craze in the early 60s had shifted the company into production of an important line of acoustic folk and blues guitars including a dreadnought series d 40 d 50 and later d 55 that competed successfully with martin s d 18 and d 28 models and jumbo and grand concert f models that were particularly popular with blues guitarists like dave van ronk . notable also was the guild 12 string guitar which used a jumbo f body and dual truss rods in the neck to produce a workhorse instrument with a deep rich tone distinctive from the chimier twelve strings put out by martin . the company continued to expand and was sold to the avnet corporation which moved production to westerly rhode island in 1966 . as the folk scene quieted a new generation of folk rockers took guild guitars on stage . the most notable guild performance of that era was on the d 40 that richie havens played when he opened the woodstock festival in 1969 . during the 1960s guild moved aggressively into the electric guitar market successfully promoting the starfire line of semi acoustic starfire i ii & iii and semi solid starfire iv v & vi guitars and basses . a number of early west coast psychedelic bands used these instruments notably guitarists bob weir and jerry garcia and bassist phil lesh of the grateful dead as well as jefferson airplane s bassist jack casady . alembic started their transition from sound and recording work to instrument building by modifying lesh & casady s starfire basses . the rare s 200 thunderbird solid body electric was used by muddy waters and the lovin spoonful s zal yanovsky . inspired by seeing muddy waters australian guitarist ross hannaford also acquired a thunderbird which he used extensively in the period that he played in popular australian 1970s band daddy cool . guild also successfully manufactured the first dreadnought acoustic guitar which incorporates a cut away in the lower shoulder of the instrument known as the guild d40 c. in 1972 under guild s new president leon tell noteworthy guitarist designer richard rick excellente conceptualized and initiated the first dreadnought guitar with a cut away . the cut away feature enables a player to have a more usable higher fret range . upon the success of the guild d 40c other guitar manufactures followed suit . today guild continues to manufacture the d 40c and now virtually every guitar manufacturer in the world incorporates this cut away on their acoustic dreadnought guitars . the decline of the folk and acoustic market in the later 70s and early 80s put severe economic pressure on the company and while instrument specialists generally concede that quality suffered at other american competitors guild models from the 70s and 80s are considered still made to the high quality standards the westerly plant was known for . in the 1980s guild introduced a series of superstrat solid bodies including models such as the flyer aviator liberator and detonator the tele style t 200 and t 250 endorsed by roy buchanan and the pilot bass available in fretted fretless and 4 and 5 string versions . these guitars were the first guild instruments to bear slim pointed headstocks sometimes called pointy droopy duck foot and cake knife for their distinctive shape . fender era edit swedish singer sofia talvik playing with a guild in 2010 . 2013 guild hollowbodies . after several changes in management and ownership guild was eventually purchased by the fender musical instruments corporation in 1995 . in late 2001 fender decided to move all guild production to its factory in corona california . to ease the corona facility which had only made electric guitars up to this point into making archtop and acoustic guitars the westerly factory artisans and workers prepared guitar kits that they shipped to corona . these kits were near complete production guitars that only needed finishing and final assembly before being sent to retailers . production in corona was short lived however as fender acquired the assets of washington based tacoma guitar company in 2004 and moved all american guild acoustic production to tacoma washington and discontinued production of us made guild electric guitars completely . in 2008 fender again moved guild when they acquired kaman music corporation and its small production facility in new hartford connecticut where hand production of all us made guilds resumed in a manner consistent with other high end boutique guitar builders . the new hartford guild facility began production in early 2009 starting with the d 55 and f 50 models . production quickly ramped up to include most of the popular traditional series acoustic guitar models . acoustic electric versions of these models are also available . starting with 2012 models all us built guild traditional series guitars were available in right and left handed configurations . in 2011 traditional series models were improved by means of a new dtar pickup system which allows blending between an internal microphone element and an under saddle transducer . previous dtar configurations only included an under saddle transducer . also hard shell case material has been upgraded to a high end faux alligator skin material with crushed velvet interior padding . in late 2010 guild released its standard series acoustic guitars which are us built guitars still manufactured in the new hartford connecticut facility that are based on models from their top end traditional series . these guitars have high end features but differences in ornamentation and instrument finish options make them more affordable . standard series models include the f 30 f 30r f 50 d 40 d 50 and the return of the f 212xl 12 string model . all standard series models feature red spruce bracing satin mahogany necks and bone saddles nuts and bridge pins but have lower grade wood citation needed and different ornamentation than their traditional series counterparts . in 2011 cutaway acoustic electric versions of all standard series models were released . these guitars featured venetian cutaways and a dtar 18v under saddle pickup system . these models can be identified by the ce suffix at the end of the guitar s model number . all guild guitars come with hard shell cases . the new hartford facility had also created a new line of specialty limited edition guitars referred to as the gsr series . the gsr designation stands for guild special run . this series was first revealed to guild dealers at guild s dealer only factory tour in mid 2009 called the guild summit retreat . these models featured unique takes on classic guild traditional series models . gsr models include the f 20 figured cocbolo f 30r master grade rosewood f 40 figured cocobolo f 50 figured koa and d 50 figured cocobolo and guild s only electric guitar to be produced since 2003 the gsr starfire vi only 20 produced . each of these instruments features unique designs wood selection ornamentation and has extremely limited production numbers . cordoba era edit in the late spring early summer of 2014 fender s new hartford guild facility closed its doors as fmic prepared to sell off the guild brand . cordoba music group cmg based in santa monica california stepped in and purchased the guild brand rights and began setting up a new manufacturing facility in oxnard california led by guild alum ren ferguson as the vp of manufacturing and r & d. 3 cordoba started ramping up production in late 2015 releasing its first models m 20 and d 20 in early 2016 . guild import brands edit richie havens performing in 2006 with a guild d40 . guild has had four primary import guitar lines which are imported from asia . early madeiras are from japan later ones from korea . in the early seventies guild formed import brands for acoustic and electric guitars made outside the united states . madeira acoustic and electric guitars were import guitars based on existing guild designs but manufactured in asia . they are characterized by their substantially unique pickguard shape and differing headstock . similarly to madeira burnside electric guitars were guild electric guitar designs typically of super strat delineation that were manufactured outside the united states . the headstocks on these guitars read burnside by guild . both brands were discontinued in the early 90s . after fender purchased guild in the mid 90s reissues of some guild electric guitars were manufactured in korea under the dearmond brand name which fender also owned the rights to . import reissue models included the starfire x155 t400 m 75 bluesbird s 73 and pilot bass series . on the front of the headstock these instruments display the dearmond logo above a modified version of guild s chesterfield logo . on early production versions the truss rod cover is stenciled with the word guild stylized and the dearmond reissue model number and the back of the headstock is stenciled with dearmond by guild above the guitar s serial number . later production versions drop all references to the guild brand name except for a modified chesterfield headstock inlay on most models . the dearmond line also included other less expensive models similar in design to the guild reissues and manufactured in indonesia . the dearmond brand was discontinued in the early 2000s . also in the early 2000s fmic created a new line of guild acoustic guitars called the gad series which stands for guild acoustic design . as with the other import lines these guitars are based on past and present guild acoustic guitar designs but are built in china . all of these models are designated with a gad as a model prefix . these guitars feature poly finishes as opposed to traditional nitrocellulose lacquer on us models and nondescript wood grading . interestingly fmic did not choose to create this line under a different brand name but left it as a new series of guitars from guild . this choice has caused confusion as it marks the first time that an import has actually donned the guild brand name which had previously only been used to describe us made guitars . because of this it is no longer immediately clear if a guild branded guitar is a us made model or an import although the gad models usually have unique ornamentation . the current product portfolio of gad series guitars is larger than guild s us built traditional series . the