subsidiary industry retail founded 2005 headquarters tooronga victoria australia parent wesfarmers formerly coles group website www.firstchoiceliquor.com.au first choice liquor is a group of liquor superstores in australia owned by wesfarmers and competes principally with the woolworths owned dan murphy s chain . 1 first choice liquor grew out of the former quaffers brand 2 and sits alongside liquorland and vintage cellars wesfarmers other liquor brands . 3 the first store was opened in may 2005 at tooronga village shopping centre in melbourne . 4 expansion of the chain was assisted with then owner coles group purchasing the queensland based hedley hotel chain and mr corks liquor group in 2006 . 5 the chain comprised 76 stores as of december 2010 . 6 references edit brammall bruce 2005 03 28 . guns cocked in the liquor war . australasian business intelligence . retrieved 2008 07 01 . dead link mudgil varun 2005 04 14 . coles renews liquor battle . all business . retrieved 2008 07 01 . coles liquor . wesfarmers . archived from the original on july 20 2008 . retrieved 2008 07 01 . retailer plays catch up in battle of the booze . the age melbourne . 24 may 2005 . retrieved 2008 06 04 . marx anthony 10 october 2006 . coles buys mr corks for 51m . courier mail brisbane . retrieved 2008 06 04 . second quarter retail sales results . wesfarmers limited . 31 january 2011 . retrieved 31 january 2011 . external links edit first choice liquor v t e wesfarmers limited retail operations coles coles coles.com.au coles express vintage cellars first choice liquor bi lo liquorland home improvement and office supplies bunnings bunnings trade bunnings warehouse officeworks kmart kmart kmart tyre & auto service target target target country industrial businesses resources wesfarmers resources curragh bengalla chemicals energy & fertilisers wesfarmers chemicals energy & fertilisers csbp australian vinyls agr qnp evol lng air liquide kleenheat gas modwood industrial & safety wesfarmers industrial & safety blackwoods protector alsafe nz safety bullivants coregas blackwoods protector safety source total fasteners packaging house other activities flybuys gresham partners wespine bwp trust retrieved from https en.wikipedia.org w index.php title first choice liquor & oldid 738818550 categories wesfarmersalcohol distribution retailerscoles grouphidden categories all articles with dead external linksarticles with dead external links from october 2010pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 september 2016 at 06 30 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view