rental founded 2013 headquarters estero florida u.s. area served europe usa mexico australia new zealand owner hertz website www.fireflycarrental.com firefly car rental is a low cost car rental brand owned by hertz . hertz developed the new brand to replace advantage rent a car which had to be sold following the acquisition of dollar thrifty automotive group . 1 it first opened in march 2013 with branches in europe with american branches following in september 2013 . 2 in august 2014 firefly opened its first location in the middle east serving dubai airport in the uae 3 and in september 2014 opened its first locations in australia . as of january 2015 it has over 100 locations in 13 countries . references edit hertz bringing firefly brand to u.s. . travel weekly . 3 september 2013 . retrieved 15 october 2013 . hertz s firefly brand to come to us . business traveler . 30 august 2013 . retrieved 15 october 2013 . firefly car rental brand launched in the uae . www.zawya.com . thomson reuters . 26 august 2014 . external links edit firefly car rental official site firefly car rental europe official site v t e vehicle rental brands car rental ace rent a car advantage rent a car alamo rent a car auto europe avis rent a car budget rent a car carzonrent citer dollar rent a car enterprise rent a car europcar firefly hertz kemwel localiza national car rental payless car rental redspot car rentals rent a wreck sixt thrifty car rental taxiforsure meru cabs carsharing autolib autoshare buffalo carshare cambio carsharing car next door car2go city car club city carshare cityhop communauto vrtucar community carshare drivenow enjoy enterprise carshare evo car share flexicar flinkster getaround go op gocar goget greenwheels hertz 24 7 justshareit mobility carsharing modo momo car sharing mylescar reachnow rideshare delaware stadtmobil turo uhaul car share yourdrive zipcar zoom recreational vehicles bunk campers canadream cruise america wicked campers truck rental budget truck rental enterprise rent a truck hertz moving truck rental northgate penske truck rental ryder u haul united rentals defunct flexcar i go phillycarshare streetcar tilden rent a car whizzgo retrieved from https en.wikipedia.org w index.php title firefly car rental & oldid 706476077 categories car rental companiescompanies based in floridacompanies established in 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutsch edit links this page was last modified on 23 february 2016 at 15 10 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view