2006 headquarters newark nj key people jeevan padiyar ceo george burke co founder cmo nick ruffilo cto cio georg richter chairman shamoon siddiqui co founder products book rental service slogan read easy website http www.bookswim.com bookswim is a private american online book rental service offering rental by mail of both hardcover and paperback books . the company was launched in 2007 and has grown steadily since its inception . 1 contents 1 history 1.1 rental service 1.2 honors & appearances 1.3 market conditions & competitiveness 1.3.1 relationships with libraries 2 see also 3 references history edit george burke co founded bookswim with friend shamoon siddiqui in april 2007 in shamoon s basement for the first ten months of the company s existence . 2 the company has since branched out briefly moving to aberdeen nj before establishing headquarters in newark nj with distribution facilities in eastern pennsylvania . rental service edit bookswim provides unlimited rental by mail of hardcover and paperback books on a monthly subscription basis . subscribers add books to their online reading list called a rental pool . when the subscriber returns finished books the next books in the rental pool ship out . the similarity to netflix s business model has led to the website informally being called the netflix for books . 3 bookswim s plans begin at 9.99 per month and include only hardcover and paperback books . honors & appearances edit bookswim entered and won rutgers university s business plan competition in 2008 and an accompanying cash prize of 20 000 . 4 the company was named a startup to watch by entrepreneur magazine 5 and the new jersey technology council . market conditions & competitiveness edit bookswim s subscribers tend to be high income avid readers who read over forty books a year ; roughly 80 % of them are female . 6 as the core of the business is in bestsellers 7 bookswim cites its rental of hardcovers as its main competitive edge over competitor booksfree . 8 relationships with libraries edit though libraries reactions to bookswim have included anxiety 9 and resentment 10 bookswim does not see itself as competition with libraries . 11 the company has expressed interest in taking libraries on as customers 12 and its co founders appeared at the 2008 colorado interlibrary loan conference to speak about potential partnerships with them . 13 in october 2008 bookswim donated an extra 13 000 books from its inventory to the newark public library near its new offices . 14 see also edit book rental service references edit http www.entrepreneur.com magazine entrepreneursstartupsmagazine 2008 may 193398.html http www.pittsburghlive.com x pittsburghtrib news today s 510381.html http news.cnet.com 8301 13512 3 10223739 23.html http www.gather.com viewarticle.jsp articleid 281474977367490 & nav namespace http www.entrepreneur.com magazine entrepreneursstartupsmagazine 2008 may 193398.html http publishingperspectives.com 2010 07 bookswim com aims for sweet spot of american readers http publishingperspectives.com 2010 07 bookswim com aims for sweet spot of american readers http jscms.jrn.columbia.edu cns 2008 05 13 bindley bookrentals http tametheweb.com 2007 01 libraries netflix bookswim.html http marketinginlibraries.wordpress.com 2008 08 10 we have met the enemy and he isbookswim http www.pittsburghlive.com x pittsburghtrib news today s 510381.html http www.publishersweekly.com article ca6456823.html http www.aclin.org coloillconf 2008illschedule.pdf http www.nj.com newark index.ssf 2008 10 online bookstore donates title.html retrieved from https en.wikipedia.org w index.php title bookswim & oldid 725611772 categories companies based in newark new jerseybook rentalamerican companies established in 2007online retailers of the united statesbook websitesbooksellinghidden categories articles created via the article wizard navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 16 june 2016 at 19 30 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view