private industry management consulting founded 2002 headquarters new york key people goh shu fen founder r3 greg paull founder r3 products management consulting services number of employees 60 website http www.r3ww.com r3 is an independent global marketing consultancy specializing in improving the efficiency and effectiveness of marketers and their agencies . founded in 2002 r3 worldwide is made up of a team of over 60 professionals based in the us asia pacific europe and latin america . using proprietary processes and tools in the areas of marketing investment and agency relations r3 provides agency management consulting to eight of the world s top twenty marketers . contents 1 history 1.1 formation and early years 2 services 3 competitors 4 press coverage 5 china cmo book 6 see also 7 references 8 external links history edit formation and early years edit r3 was founded in 2002 in singapore by goh shu fen and greg paull and initially offered agency review remuneration and relationship consulting services to a core of blue chip clients including coca cola and samsung . by 2005 growth in the volume of r3 s business in china made it necessary to establish a wfoe wholly foreign owned enterprise in beijing and shanghai headed by greg paull . the consultancy moved quickly to expand and consolidate its research capabilities in china with local companies to develop its understanding of the market and its consumers . in this way r3 was able to secure business from official 2008 beijing olympic sponsors to help prepare and monitor the effectiveness of their marketing campaigns . services edit set up in response to an increasing need from marketers to enhance their return on marketing investment r3 offers consulting services in the areas of marketing consulting independent research agency selection and compensation independent media auditing and analysis . 1 competitors edit given its broad range of services r3 has a diverse group of competitors from general management consultancies such as mckinsey and a.t. kearny to more specific agency search and selection service providers and marketing performance management firms such as pile & company and rojek consulting and ebiquity . press coverage edit r3 has been cited in many industry related publications including campaign asia pacific 2 pr newswire warc forbes 3 and ad age . china cmo book edit r3 recently wrote a book on marketing in china called china cmo 4 featuring the china marketing heads of coca cola visa nestle adidas volkswagen lenovo ikea philips johnson & johnson ab inbev kimberly clark mcdonald s starbucks and the bank of communications . the book has received favorable reviews on amazon 5 and elsewhere . see also edit the top 10 new business wins of 2013 country by country campaign asia feb 7 2014 samsung leads awareness in china warc jan 16 2014 defining trends in china 2013 and 2014 campaign asia jan 14 2014 r3 cmo roundtable focuses on growing china challenges campaign asia dec 11 2013 what will it take to be a china cmo in 2030 adage july 10 2013 r3 study china mobile nike top chinese brand rankings warc march 22 2010 r3 study china marketers employing more agencies than ever before campaign asia march 12 2010 r3 study which brands are loved by chinese consumers advertising age march 3 2010 spikes r3 on agency client future in india and china campaign asia september 16 2009 r3 study star status isn t enough to impress chinese consumers advertising age february 25 2009 r3 data ad cutbacks to be more severe than expected adweek october 20 2008 r3 voice on marketing budget in asia too marketing budget face pinch wsj october 20 2008 to speak at 2008 cannes lions taxi june 11 2008 r3 pov learning from local insights from china s 204 000 agencies blog campaign asia september 7 2010 references edit r3 worldwide improving marketing efficiency & effectiveness . rthree.com . retrieved 2016 05 31 . archived copy . archived from the original on september 1 2013 . retrieved june 19 2013 . template meta.author 2016 05 25 . the biggest mistakes most u.s. marketers make in china and how some are learning from them . forbes.com . retrieved 2016 05 31 . china cmo book . china cmo book . retrieved 2016 05 31 . china cmo greg paull shufen goh 9789881554239 amazon.com books . amazon.com . retrieved 2016 05 31 . external links edit official site china cmo book r3 china cr3 report retrieved from https en.wikipedia.org w index.php title r3 marketing consultants & oldid 739243998 categories management consulting firms of chinamanagement consulting firms of the united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload 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