outdoor industry founded chattanooga tennessee 1987 headquarters chattanooga tennessee key people dawson wheeler and marvin webb co founders jonathan scott vice president products clothing and outdoor equipment number of employees 50 99 website rock creek rock creek is a chattanooga tennessee based sporting goods retailer of clothing and gear for rock climbing paddling trail running hiking camping and travel . contents 1 history 2 charity and environmental initiatives 3 affiliations 4 references 5 external links history edit founded as rock creek outfitters and canoeist headquarters in 1987 when dawson wheeler and marvin webb purchased canoeist headquarters the company became known as rock creek outfitters . the name was shortened to rock creek in 2007 . in november 2007 rock creek was named one of the top 25 specialty outdoor retailers by outdoor business magazine . 1 in 2009 snews & backpacker magazine chose rock creek as retailer of the year for best online business . 2 rock creek has a total of five brick and mortar locations . they have two flagship stores one in downtown chattanooga and the other at hamilton place mall two paddling stores and an e commerce site . in 2007 rock creek opened a new store in the two north shore development in downtown chattanooga . 3 the project developed by cs & associates and greenlife grocery has been designed with u.s. green building council s leed standards in mind . 4 the latest store to open is located at the block the largest adaptive reuse project in chattanooga . 5 rock creek selected art technology group to revamp its web site in fall 2010 . 6 since that date the company has been listed on internet retailer s second 500 list . for the 2012 list they were 644 . 7 in october 2014 a chattanooga shop employee pursued a shoplifter on foot and the story went viral after being picked up by trail runner magazine . 8 charity and environmental initiatives edit rock creek regularly gives money to environmental non profits and sponsors trail building and cleanup efforts . the retailer created the rock creek stumpjump 50k in 2002 to raise awareness and funds for the cumberland trail . this race has expanded and now forms part of a larger rock creek trail series with trail running events throughout the year ranging from 5 miles to 50 miles . 9 past campaigns have included working with chaco footwear to send used shoes to orphans in nepal through the dzi foundation . 10 rock creek has been featured in local media for its involvement in local trail races as well as the 3 state 3 mountain challenge a bike century . 11 affiliations edit rock creek is a member of the grassroots outdoor alliance a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast s experience . 12 the retailer is also a member of the outdoor industry association . rock creek employees serve on nonprofit boards as well . founder dawson wheeler serves on the board of saws southern appalachian wilderness stewards . 13 marketing director mark mcknight serves on the board of local land trust lula lake land trust . 14 wheeler has been involved in lobbying for wilderness protection in the cherokee national forest and is cited in press interviews around the topic . 15 references edit 16 grassroots outdoor alliance members receive honors . snews . 2007 11 16 . retrieved 2008 01 11 . retailer of the year best online business rock creek puts a personal touch on web sales . snews . 2009 05 11 . retrieved 2010 05 21 . two north shore opens in north chattanooga with green theme . wdef news12 . november 2007 . retrieved 2008 01 11 . idealism marketing drives companies to go green . chattanooga times free press . 2007 04 29 . archived from the original on 2007 11 15 . retrieved 2008 01 11 . joining the block party . get out chattanooga . 2012 12 31 . retrieved 2014 02 03 . rock creek to revamp web presence with atg commerce . marketwatch.com . 2010 05 17 . retrieved 2010 05 20 . internet retailer second 500 list . internetretailer.com . 2012 02 14 . retrieved 2012 02 14 . http trailrunnermag.com people news 1515 shoplifter gets schooled by ultrarunners rock creek trail series se tennessee . ultrarunningnews.com . 2010 02 27 . retrieved 2010 05 20 . if the shoe fits spare it rock creek chaco and dzi . treehugger.com . 2006 07 16 . retrieved 2008 01 11 . http nooga.com 168762 rockcreek aims to draw national attention to scenic city with outdoor events about the grassroots outdoor alliance . grassroots outdoor alliance . 2007 03 13 . archived from the original on 2007 12 17 . retrieved 2008 01 11 . http www.trailcrews.org board of directors http lulalake.org about staff and board of directors http www.johnsoncitypress.com article 125230 corker alexander sponsored tennessee wilderness act gets reintroduced external links edit rock creek website rock creek flickr group rock creek expansion retrieved from https en.wikipedia.org w index.php title rock creek & oldid 725612510 categories sporting goods retailers of the united statessporting goods retailersonline retailers of the united statescompanies based in chattanooga tennesseeretail companies established in 1987companies established in 1987 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 16 june 2016 at 19 34 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view