by a a os jer family ayacucho peru headquarters lima peru 1 key people angel a a os ceo & chairman carlos a a os managing director products beverages number of employees 10 000 2005 subsidiaries 7 slogan calidad internacional a precio justo . website www.ajegroup.com 700 ml caral ajegroup is a multinational company dedicated to the manufacture distribution and sale of alcoholic and nonalcoholic beverages . the company was started by the a a os family in ayacucho peru and now is headquartered in lima peru and in madrid spain 2 it is known for its flagship products kola real and big cola . ajegroup is privately owned by grupo embotellador atic of madrid spain the holding company owned by the a a os jer family from ayacucho peru . ajegroup has approximately 10 000 employees and operates in 22 countries across five continents placing it 12th among latin american multinational companies . 3 besides peru and mexico ajegroup also has operations in brazil 4 costa rica dominican republic ecuador el salvador nigeria guatemala honduras india 3 indonesia thailand venezuela vietnam and egypt . its portfolio includes beverages juices nectars light beverages bottled natural water dairy and beer . it manages 17 trademarks in 48 different presentations of pet and glass bottles and also cans . contents 1 history 2 mission and goals 3 strategy 3.1 strategy in india 4 see also 5 references 6 external links history edit ajegroup began in the late 1980s by the a a os family in ayacucho peru during the peru s military and terrorist conflict . this situation did not allow many vehicles to access the area where the family lived and many traditional soft drink brands were not available to the customers in the area . the a a os family saw this as a business opportunity and they developed kola real by using typical kitchen equipment and using recycled beer bottles . they first sold their drink products to their neighbors local people and soon the demand grew quickly and they began a leading soft drink company . ajegroup eventually expanded to countries other than peru . they have businesses in venezuela ecuador central america brazil colombia thailand nigeria indonesia vietnam and india . ajegroup s main competitors are big companies such as coca cola and pepsi . 5 6 mission and goals edit ajegroup s mission contribute to develop society wealth by being the best elaborated products choice and seeking excellence from an integral perspective . ajegroup s vision being one of the top 20 multinational enterprises by year 2020 . 7 strategy edit ajegroup s big cola in indonesia ajegroup employs certain strategies to help maintain its low cost economic plan . ajegroup has bottling plants in huejotzingo monterrey and guadalajara . the largest of the plants is in huejotzingo where production lines run for 24 hours a day six days a week . ajegroup therefore produces its own plastic bottles which provides a low cost alternative to glass returnable bottles and has helped brands like big cola compete with bigger names like pepsi and coca cola . ajegroup also utilizes lean staffing to cut costs and modern equipment and kaizen or continuous improvement to help reduce the number of workers on each of the huejotzingo plant s seven production lines to eight which is fewer than half that of a typical bottling facility . ajegroup also gives deliveries to independent truckers rather than employing their own fleet of trucks and drivers saving money on distribution . this in addition to their minimal advertising technique further reduces its costs . ajegroup has had few television and billboard ads and primarily relies on word of mouth to find customers . 8 ajegroup and the football association in england signed an exclusive license agreement to promote in six countries across asia india thailand vietnam indonesia laos cambodia for 2 years . 9 in 2011 ajegroup took out their first bond worth 200 million us dollars to finance future growth . 10 strategy in india edit ajegroup officially launched its flagship no caffeine cola brand big cola as a soft launch in december 2010 in mumbai india . they strategically made ties with the release of the sony pictures movie the amazing spider man in theaters . big cola launched limited editions of the amazing spider man bottles in three flavors until august 2012 . according to sorin voinea director of marketing asia pacific ajegroup doesn t have intentions of necessarily competing with coca cola and pepsi but more so to follow their accomplishments . big cola is not only differentiating themselves through alternative methods of endorsement but also with being caffeine free and having lower prices . while some are skeptical that big cola will stand out ajegroup s sorin voinea believes that their product has enough of its own identity to be successful in the indian soft drink market . devendra chawla president of the food & fast moving consumer goods fmcg says that the response to the brand has been good at big bazaar . it is available at big bazaar in mumbai and has done pretty well . 11 12 sageer india template flageicon kola real big cola agua cielo a peruvian brand of bottled water owned by the ajegroup and sold in peru ecuador venezuela and colombia . 13 cielo is sold in glass bottles of 400 ml and pet bottles of 625 ml 2 litre 2.5 litre and 7 litre . 13 free world free world light pulp oro cifrut first sporade citrus punch free tea cerveza franca cerveza caral a peruvian brand of beer owned by aje . it s the company s second brand on the beer market after franca . 14 club especial india india ajeper peru ajeven venezuela ajethai thailand ajebras brazil ajecuador ecuador ajecen costa rica ajemex mexico ajemaya guatemala see also edit drink portal list of beverage companies of peru references edit 1 company overview of ajegroup sa http www.ajegroup.com careers working aje a b http www.livinginperu.com news 14123 peru s ajegroup begins operations in india http www.livinginperu.com news 13540 es big cola http www.fdqmagazine.com english article view.asp articleid 263 http www.ajegroup.com eng mision vision.php http articles.latimes.com 2005 dec 28 business fi bigcola28 2 http investing.businessweek.com research stocks private snapshot.asp privcapid 30491213 http store.businessmonitor.com article 456450 http articles.economictimes.indiatimes.com 2012 06 15 news 32254646 1 cola brands coke and pepsi cola giants http www.business standard.com india news can big cola liveto its name 481122 a b ajegroup cielo product information el comercio peru . caral es el nombre de la segunda cerveza de la familia a a os . retrieved 25 may 2008 . external links edit aje web site spanish kola real takes on coca cola in mexico big cola is the real thing soft drinks ajeven invests us 1.5 million to expand production in venezuela peru s franca beer invests 6 million in the u.s. and europe peru s ajegroup to start operations in brazil and india v t e brands of ajegroup kola real big cola caral cielo franca free world oro pulp sporade first v t e beers of peru arequipe a caral cusque a pilsen callao pilsen trujillo malta polar san juan retrieved from https en.wikipedia.org w index.php title ajegroup & oldid 739214077 categories ajegroup brandsbeer in perumultinational companiesdrink companies of peruhidden categories use dmy dates from february 2016pages using infobox company with unsupported parametersarticles with spanish language external links navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages espa olbahasa indonesiapolski edit links this page was last modified on 13 september 2016 at 12 11 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view