an advertising agency headquartered in austin texas united states . it was founded in 1971 by graduates of university of texas at austin roy spence judy trabulsi tim mcclure and steve gurasich and others as advantage associates . 1 after the 1972 political campaign for former texas senator ralph yarborough it re organized with the 4 principals as gsd & m. since 1998 gsd & m has been part of the omnicom group . a satellite office is located in chicago illinois . contents 1 clients 2 history 2.1 wal mart 3 references clients edit longtime clients include southwest airlines 2 30 years the pga tour 20 years lennox international 15 years at & t 15 years the u.s. air force 10 years . other notable clients include walgreens 3 petsmart 4 northwestern mutual 5 popeyes 6 john deere and goodyear . 7 recently the agency was awarded the business for chipotle 8 and hampton inn and suites . 9 history edit gsd & m type public industry advertising founded 1971 headquarters austin texas key people duff stewart ceo marianne malina president jay russell evp cco 10 j.b. raftus evp cmo 11 steve gurasich co founder roy spence co founder judy trabulsi co founder tim mcclure co founder number of employees 400 website www.gsdm.com the agency started with local retail accounts and expanded to more regional work . in 1986 the agency created the don t mess with texas anti litter slogan for the texas department of transportation . in the 1990s gsd & m began to acquire more national brands outside of texas and was regarded as a creative hot shop . 12 the agency relinquished chili s dreamworks frito lay fannie mae and unitedhealthcare in 2006 2007 . the agency s omnicom sibling bbdo was given the lead on the at & t account although gsd & m still has a portion of the business . the agency was known as gsd & m until august 27 2007 when it changed its name to gsd & m s idea city . 13 idea city was previously the name of the agency s austin headquarters . the idea city name was dropped from the firm name in january 2011 . 14 on february 5 2009 gsd & m founder roy spence published it s not what you sell it s what you stand for . the book co authored with haley rushing is a business book that suggests the key to high performing organizations is that they have a purpose . purpose according to the book is defined as a definitive statement about the difference you are trying to make in the world . gsd & m uses purpose based branding in its approach to their clients . 15 in 2001 following the september 11th attacks the firm created the public service announcement short film i am an american for the ad council . 16 wal mart edit from 1987 until january 31 2007 gsd & m was one of two agencies that held the wal mart account . citation needed in october 2006 wal mart moved its 580 million account to draftfcb but draftfcb lost the account when december 7 2006 wal mart fired two marketing executives who had led the account review and initiated a second review alleging that the executives had accepted gifts from the agencies under consideration . draftfcb was not permitted to participate in the second review . gsd & m was invited to take part but declined . we helped build wal mart from 11 billion in sales to 312 billion said one of the agency s founders roy spence we declare victory and we are moving on . 17 references edit http www.referenceforbusiness.com history2 24 gsd m advertising.html chicago sun times june 6th 2006 . southwest has an edge in rare fight . http www.adweek.com news advertising branding walgreens confirms selection gsdm lead creative agency 140178 http adage.com article agency news petsmart names gsd m creative shop review 295123 http adage.com article agency news northwestern mutual names gsd m creative agency 293967 adweek gsd & m snares pair http www.adweek.com aw content display news account activity e3ie4014cd99a43c45e582fc782c0451fd7 http www.campaignlive.com article goodyear tire talk gsd m 1334948 http adage.com article agency news chipotle taps gsd m media creative 293465 http adage.com article agency news gsd m named creative agency hampton 294436 pathak shareen . beyond sxsw a local agency exec s tour of the real austin . digiday . retrieved 22 april 2015 . grisales claudia . austin advertising sector surged in 2014 . austin american statesman . retrieved 19 april 2015 . imperato gina october 1997 . greetings from idea city . fast company . retrieved 2008 08 09 . idea city gsd & m retools for the future adweek online december 27 2007 . 1 gsd & m turning 40 drops idea city agencyspy january 27 2011 . http www.adweek.com aw content display news agency e3ia48763163f8b981b43639760b99647cf gsd & m finds renewed purpose ad council classics i am an american stuart elliot why an agency said no to wal mart new york times december 15 2006 p. c4 . v t e omnicom group global advertising brands bbdo proximity worldwide sellbytel ddb worldwide interbrand tribal ddb tbwa worldwide tbwa chiat day the integer group national advertising agencies goodby silverstein & partners gsd & m martin williams merkley partners roberts langer zimmerman advertising media services omnicom media group omd manning gottlieb omd phd prometheus m2m hearts & science media specialist solutions icon international novus omg outdoor media group resolution media accuen fuse drum diversified agency services customer relationship management the beanstalk group siegel gale wolff olins cpm gmr marketing organic hall & partners m a r c research the marketing arm davie brown entertainment public relations public affairs fleishman hillard ketchum pleon porter novelli specialty communications doremus & co. latinworks related publicis omnicom group retrieved from https en.wikipedia.org w index.php title gsd % 26m & oldid 717648921 categories advertising agencies of the united statescompanies based in austin texascompanies established in 1971hidden categories all articles with unsourced statementsarticles with unsourced statements from october 2013 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