private industry wholesale consumer goods 1 founded marietta georgia 1991 headquarters kennesaw georgia usa key people bengt lager president luanne whiting lager vice president products cybex love to dream dekor lascal qdos and my carry potty . number of employees 16 october 2009 website www.regallager.com regal lager inc. is a distributor of baby and children s products to both the united states and canada and is located in kennesaw georgia . regal lager inc. works with companies outside the united states and is known in the baby industry as a push distributor as they not only provide distribution for their products but marketing and advertising as well . they are best known for establishing the baby bj rn baby carrier brand in the united states throughout the 1990s . the company won the swedish trade council s annual achievement award for superb consumer market adaptability in north america in 2001 . today regal lager inc. is currently responsible for the distribution of the love to dream cybex dekor lascal qdos and my carry potty brands . contents 1 history 2 awards and recognition 3 references 4 external links history edit regal lager began as a small family owned business started by husband and wife team of bengt lager and luanne whiting lager in the basement of their georgia home in 1991 . 2 3 the idea of starting a business in the juvenile products industry began when the lagers had their first child in sweden . based on the positive feedback they received from friends and family members in the united states they decided to bring their well designed baby products from sweden to the united states . 4 upon the birth of their second daughter three years later they moved forward by researching business trends in the united states and as a result they decided to start a mail order catalog business in the united states to sell swedish products . however after much consideration and advice from industry leaders the two decided to take on the role as distributor . one of regal lager s first manufacturers was the swedish brand baby bj rn ; which they worked to build it to the popularity it enjoys in the united states . 5 the small family business grew to a large family business now with an 80 000 square foot 7 400 m2 warehouse in kennesaw ga 16 full time employees and six international brands . 3 awards and recognition edit safe kids cobb county 6 corporate partner 2010 bambino mio 7 distributor of the year best marketing initiative 2009 2010 bambino mio 7 distributor of the year best marketing initiative 2008 2009 2008 honoree at first candle s annual benefit event the windflower ball 8 owner bengt lager served as president for the juvenile products manufacturers association jpma from 2004 2005 regal lager inc. wins the 2003 jpma innovation award for the baby bjorn active carrier 9 the swedish trade council s annual achievement award for superb consumer market adaptability in north america 2000 references edit regal lager inc. company overview hoover s . hoovers.com . 2010 10 21 . retrieved 2012 05 13 . bengt lager and elisabeth berg ebabyshop newsletter june 2001 . 6 the birth of regal lager inc. . babyshopmagazine.com . a b women in the industry lisa cassinger kids today kids today website june 2006 . kidstodayonline.com . retrieved 2012 05 13 . 1 lager and berg 5 lager and berg safekidscobbcounty.org . safekidscobbcounty.org . retrieved 2012 05 13 . a b us.bambinomio.com . us.bambinomio.com . retrieved 2012 05 13 . 1 archived october 9 2008 at the wayback machine . 2 archived august 19 2007 at the wayback machine . external links edit official website bengt lager owner of regal lager inc. receives mention for his role as chairman of jpma juvenile products manufacturing association bengt lager s message to the industry as jpma chairman juvenile industry magazine kid s today writes about the golden carrot award received by regal lager inc. retrieved from https en.wikipedia.org w index.php title regal lager inc. & oldid 701573741 categories distribution companies of the united stateshidden categories articles with wayback machine linkspages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 25 january 2016 at 09 20 . text is available under the creative commons attribution sharealike license ; 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