please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . august 2010 this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . september 2009 learn how and when to remove this template message learn how and when to remove this template message dow design type private industry branding agency founded 1993 headquarters auckland new zealand key people annie dow director & owner donna mccort creative director simon wedde group account director number of employees 24 2009 website 1 dow design is a new zealand brand design company based in auckland . formed in 1993 by annie dow and the late greg dow dow design employs a team of designers account directors and a digital studio team plus external brand strategy pr and it consultants . dow design has masterminded the creation of some of new zealand s most iconic and successful brands particularly in packaging design . they have been recognised by industry awards both domestically and internationally . contents 1 past works 1.1 fresh n fruity 1.2 big wednesday 1.3 robert harris 1.4 veda advantage 1.5 kapiti cheese 1.6 vogel s 1.7 anchor milk 2 industry awards 3 see also 4 references 5 external links past works edit fresh n fruity edit in 2009 dow design rebranded fonterra brands fresh n fruity yoghurt range . the fresh n fruity packaging features in the first book from brand packaging website www.thedieline.com called box bottle bag 1 published in 2010 . big wednesday edit new zealand lotteries commission appointed dow design in 2005 to create a brand identity for big wednesday the first midweek televised lottery in new zealand offering substantial non cash prizes such as luxury cars atop a significant cash prize minimum value of 2 million . 2 robert harris edit owned by cerebos gregg s robert harris 3 coffee was launched in 1972 . new zealand coffee company robert harris 4 is the country s largest fresh coffee brand . 5 it also has the largest coffee house chain in new zealand . dow design reinvigorated the robert harris brand in 2008 with complete coffee house refits and redesign of the coffee packaging in both the retail and food service areas . dow design s packaging design for robert harris has been selected to appear in the 2009 luerzer s archive a publication showcasing the top 200 brand packaging concepts in the world . veda advantage edit veda advantage 6 formed by the sale of baycorp advantage s 7 debt collection service employed dow design to create a new identity to communicate veda s trans tasman vision . the agency used a greater than symbol to communicate the three divisions of veda advantage information analytics and risk management . kapiti cheese edit the agency designed packaging for kapiti fine foods ltd kapiti cheese range . kapiti fine foods ltd part of the fonterra group is a new zealand company producing dairy products for domestic consumption and for export . after setting the tone and language for the brand a new zealand original dow design used kapiti s award winning cheese kikorangi 8 as a springboard to strategically leverage the growth for kapiti s entire premium cheese range . vogel s edit goodman fielder bread brand vogel s 9 was rebranded by the agency in 2007 with the packaging featuring new wood cut style illustrations and hand crafted typeface to reflect the brand s authenticity . packs were de cluttered using warm earthy colours to highlight differences including playing up the familiar vogel s stripes . 10 anchor milk edit dow s repack of anchor milk 11 in 2001 revolutionised the milk category it introduced humor to milk a commodity and transformed anchor into an imaginative brand that connected with its consumers . the brand s future marketing and advertising was based around the pack design and cast of characters including the original georgie the cow and the rest of anchorville . 12 industry awards edit represented at the designers institute of new zealand awards best 13 dow design has also received awards at the summit awards 14 15 16 new york festivals australian packaging awards fab and the world packaging association . see also edit brainstorming design management design methods design thinking references edit http www.thedieline.com blog 2009 08 studio spotlight dow design nz.html http mylotto.co.nz wps wcm myconnect lotteries2 nzlotteries primary our games big wednesday fastfactsandstats http www.robertharriscafe.co.nz aboutus robertharris.aspx http www.robertharris.co.nz http www.robertharriscafe.co.nz franchisee casestudies detail.aspx id 851 http www.vedaadvantage.com http www.baycorp.com.au home home.aspx fonterra wins big cheese award . the new zealand herald . nzpa . 5 march 2008 . retrieved 29 september 2011 . http www.vogels.co.nz http www.scoop.co.nz stories bu0703 s00265.htm http www.anchor.co.nz http www.anchorville.co.nz flash loader.php http www.scoop.co.nz stories bu0509 s00237.htm http www.summitawards.com winners summit creative award student outdoor dow design nz details.html http www.scoop.co.nz stories bu0805 s00024.htm http www.scoop.co.nz stories bu0505 s00441.htm external links edit dow design web site retrieved from https en.wikipedia.org w index.php title dow design & oldid 604116170 categories branding companiescompanies established in 1993companies of new zealandhidden categories orphaned articles from august 2010all orphaned articlesarticles lacking reliable references from september 2009all articles lacking reliable references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 april 2014 at 05 58 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view