country india introduced 1991 markets 70 countries previous owners j.k. chemicals ltd. website kamasutra.in kamasutra condoms is india s second largest condom brand . it is manufactured by j.k. ansell ltd. jkal which is a 50 50 joint venture between raymond group india s largest fabric and branded apparel company and ansell limited . jkal has a condom manufacturing unit in aurangabad in the state of maharashtra india with a manufacturing capacity of 350 million pieces per annum . jkal commenced operations in 1991 and launched kamasutra condoms the same year . prior to the formation of the joint venture in 1996 the condom division was part of j.k. chemicals ltd. a subsidiary of the raymond group . 1 kamasutra has a range of textured and other special interest condoms dotted ribbed contoured longlast superthin intensity multi textured smooth plain extra lubricated extra large flared and flavored scented condoms . 2 marketing edit it is remembered for its launch campaign in 1991 featuring two of india s top models of the time pooja bedi and marc robinson shot by prabuddha dasgupta . 3 in april 2009 kamasutra condoms launched a new viral initiative which aimed at reminding people to use condoms . this initiative was designed to take advantage of a key consumer behavioural insight sex is mostly searched seen found discussed and accessed primarily using a computer . hence a desktop application which uses a keystroke sensor kamasutra condom pack that drops down whenever the user types anything related to sex . this application can be shared between friends through the internet where a person can select the kamasutra condom variant insert a personalized message for his friend and then send it out . and the next time his friend types anything related to sex this condom drops down with his message on it . so a fun yet relevant reminder from a friend to wear a condom . 4 5 see also edit moods condoms references edit http www.raymondindia.com grp jkal.asp jk ansell eyes personal care products market . tradeindia . 2007 05 16 . bhaichand patel 2012 . bollywoods top 20 superstars of indian cinema . penguin books india . p. 201 . isbn 0670085723 . kamasutra s desktop application . economic times . 2009 03 06 . user generated . hindustan times . 2009 09 14 . v t e condom brand names ansell condomi durex hot rod four seasons kamasutra lifestyles manix moods nyc safedom sagami trojan uses safe sex birth control social issues condom fatigue catholic church and aids history history of condoms julius fromm related topics condom machine female condom national condom day retrieved from https en.wikipedia.org w index.php title kamasutra brand & oldid 740635542 categories condomsindian brandsproducts introduced in 1991 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages edit links this page was last modified on 22 september 2016 at 08 51 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view