improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article does not cite any sources . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . june 2010 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2009 learn how and when to remove this template message learn how and when to remove this template message toy2r founded 1995 founder prof. raymond choy m.h. headquarters hong kong hong kong people s republic of china products designer toys website http www.toy2r.com toy2r abbreviation of toy to raymond is a designer toy company based in hong kong that was founded by prof. raymond choy m.h.in 1995 . contents 1 history 2 products 3 awards 4 external links history edit choy spent 10 years as an employee of an american footwear company . during his tenure there he developed skills in general business operation especially quality control . following his dream of combining his hobby with his career choy pursued a business degree and studied design working all the while . after much research and planning he opened a toy store in 1995 . four years later choy observed a recent trend in collectible toys now known as designer toys specifically urban vinyl movement of toy design . he decided to put all his funds into the development of a vinyl figure intended more as art than as a plaything . he called this figure the toyer . toy2r is one of the pioneers and amongst the first to explore the potential of the designer toy phenomenon combing art and developing vinyl toys for the collectors market and turned it into an internationally recognized citation needed company . products edit the toyer design which resembles a simplified human form with a head that resembles a cartoon skull became his first trademark . the commercial response to this figure led to support from artists and designers all over the world and enabled his next endeavor the qee figure . in 2001 choy designed a series of figures originally intended for use as keychains and named it the qee keychain collection . the distinctive qee pronounced key design resembles a round and squat human form and features a variety of animal heads and a broad range of paint applications . the qee figure and its many variations over 1500 figures have been produced to date citation needed are the signature product of the toy2r brand . the qee figure is noteworthy for being one of the most easily recognized designer toys . citation needed toy2r has collaborated with artists and designers from all over the world including illustrators such as gary baseman tim biskup coop tara mcpherson david horvath and frank kozik . additionally toy2r has been commissioned to create exclusive qee figures for such companies as adidas dkny mitsubishi xbox 360 nokia sony clutter magazine and starbucks . citation needed awards edit 2004 2005 action figure times most innovative company 2002 2008 action figure times best block toy qee 2007 2008 capital publishing limited leader of excellence 2007 awards 2007 2008 city junior chamber innovative entrepreneur award 2008 2009 1626 magazine china s most innovation & creative young people brand award 2008 2009 hong kong awards for industries innovation & creativity grand award 2009 2010 hong kong communication art centre hong kong ten outstanding designers 2009 2010 enterprise asia asia pacific entrepreneurship awards 2009 most promising entrepreneur awards 2009 2010 chinese association of productivity science china s most innovative enterprise award 2009 2010 techmag 2010 2011 the hong kong chamber of small and medium business ltd best sme s award 2010 2011 hong kong communication art centre hong kong ten outstanding designers 2010 2011 china s outstanding entrepreneurship 2010 2011 chinese association of productivity science china s outstanding innovator 2010 2011 china advertisement innovative brand marketing award 2010 2011 prime award for corporate social responsibility 2011 2012 chinese who s who society distinguished chinese award 2011 2012 best business management award 2011 2012 the hong kong general chamber of small and medium business partner employer award 2011 2012 china marketing master award 2011 2012 shanghai kw design magazine china top ten new sharpness designer 2012 2013 trade development council premier asian licensing award best brand and design license 2012 2013 award for outstanding society contribution 2012 2013 clutter magazine designer toys awards best toy from a comic 2012 2013 prime awards for outstanding leaders 2012 2013 2013 2014 2013 2014 the hong kong general chamber of small and medium business partner employer award 2013 2014 mediazone 2013 2014 303 27 1 2016 prime learning institute & kinder brothers international associate learning and development manager aldm 2016 capital publishing limited top ten leaders of excellent award 2016 hksar medal of honour 2016 external links edit toy2r website retrieved from https en.wikipedia.org w index.php title toy2r & oldid 734817263 categories designer toysdoll manufacturing companiestoy companies of hong konghidden categories articles lacking sources from june 2010all articles lacking sourcesarticles with a promotional tone from march 2009all articles with a promotional toneall articles with unsourced statementsarticles with unsourced statements from june 2009articles with unsourced statements from june 2010 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction 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