covergirl type subsidiary of procter & gamble industry fashion founded 1961 founder noxzema chemical company headquarters maryland united states maryland united states area served worldwide products cosmetics parent procter & gamble website www.covergirl.com covergirl is an american cosmetics brand founded in maryland united states by the noxzema chemical company later called noxell a popular face cleaner and acquired by procter & gamble in 1989 . the noxell company advertised this cosmetics line by allowing cover girls fashion models actresses and singers who appear on the front cover of women s magazines to wear its products . covergirl makes up for lack of direct individual customer service by providing a wide variety of cosmetics available at reasonable prices . 1 contents 1 history 2 competition 3 endorsers 3.1 lana ogilvie 3.2 celebrities 3.3 publishers 4 charity 5 references 6 external links history edit in 1963 model and later actress jennifer o neill signed on as covergirl spokeswoman at the age of sixteen appearing in both print and television advertising that year . 2 her unprecedented thirty year endorsement of the product catapulted covergirl into the top selling makeup line in the country . 3 cybill shepherd was one of covergirl s earliest models appearing in several print and television advertisements for the brand . in contrast to the made up looking fashion models of the late 1960s shepherd demonstrated a fresh wholesome look appealing to a younger consumer s taste . these advertisements established the girl next door look that covergirl would become associated with . 4 covergirl s first product line clean makeup launched in 1961 . it was nominated america s best cosmetic brand . originally offering only six products it was advertised as being a medicated face makeup as it used noxzema s medicated ingredients of camphor menthol and eucalyptus . sales of the line increased during 1985 due to an advertising campaign featuring supermodel christie brinkley . in 1997 covergirl launched what is now the famous slogan easy breezy beautiful this was their best way to express how their products were and would essentially give you a natural look . it eventually led to an increase of sales and a larger audience of teenage girls was effectively targeted . 5 the products of the line are still in production and continue changing as new ideas come along . 6 also representing covergirl are drew barrymore zooey deschanel ellen degeneres dania ramirez christobelle grierson ryrie rihanna queen latifah sofia vergara taylor swift zendaya janelle monae and pink who touts the company s foundation product . covergirl was one of the largest global brands to conduct animal testing but that is no longer the case . 7 dead link in january 2010 procter & gamble launched clean makeup for clean water a charitable program aimed toward providing clean drinking water to places and people in need . 8 dania ramirez is the newest spokesmodel for covergirl s clean makeup sensitive formula a campaign for covergirl s partnership with children s safe drinking water . with the help of the clean makeup line covergirl has donated 500 000 to the program which provided 50 million liters of drinking water to children across the world . 9 competition edit covergirl is sold primarily in drugstores convenience stores and supermarkets . maybelline cosmetics owned by l or al is covergirl s biggest competition as both companies market to similar groups of consumers and sell their products at similar prices . examples of more expensive cosmetic competitors sold in drugstores and supermarkets include revlon almay neutrogena l or al and max factor max factor is the sister brand of covergirl . less expensive competitors in drugstores include nyc cosmetics and wet n wild cosmetics . endorsers edit lana ogilvie edit in 1992 cover girl became the first major cosmetic company to sign a black model to an exclusive contract . canadian lana ogilvie became the first black woman 10 to represent a non ethnic cosmetics company 11 and opened the door for traditionally caucasian focused brands to embrace different cultures and ethnicities in their brand . 12 today most major brands have one or more black models or celebrities under contract . celebrities edit christie brinkley s long running contract with covergirl is the longest ever of any model in history . 13 many successful models have represented covergirl cosmetics including tyra banks and carrie tivador . singers and actresses like katy perry brandy molly sims faith hill queen latifah rihanna keri russell taylor swift dania ramirez and drew barrymore have also represented the cosmetic line . because of jennifer o neill s successful thirty year relationship with covergirl as spokeswoman her face has become widely recognized as the face of covergirl . 2 christie brinkley modeled for the company for 25 years the longest running cosmetics contract of any model in history . 14 recently she was rehired to represent their advanced radiance age defying liquid makeup foundation . also daniel harris of round rock texas became the first male model and talk show host ellen degeneres has been featured as the model for simply ageless cosmetic products . recently covergirl has contracted american gymnasts alicia sacramone shawn johnson and nastia liukin to represent covergirl the first athletes to do so . covergirl had also given a 100 000 contract to the winners of cycle 3 through 18 of the popular modeling reality television show america s next top model made eva pigford naima mora nicole linkletter danielle evans caridee english jaslene gonzalez saleisha stowers whitney thompson mckey sullivan teyona anderson nicole fox krista white ann ward brittani kline lisa d amato and sophie sumner official covergirls . in 2011 paula patton jessica stam taylor swift and sof a vergara were named the new faces of covergirl . 15 16 17 in early 2012 a covergirl commercial starring sofia vergara and ellen degeneres began airing on national television . the commercial was featured and promoted by both women on the ellen degeneres show . 18 in august 2012 pink and janelle mon e were chosen as the newest spokeswomen for covergirl . in june 2013 nervo became the spokeswomen for covergirl . in september 2013 katy perry was chosen to become the newest covergirl . her pose has compared of nike ardilla s album suara hatiku . 19 in january 2016 zendaya was announced as the newest covergirl . 20 in october 2016 youtuber and 17 year old james charles was named as the first ever male spokesperson for the brand . 21 22 publishers edit the authors and publishers of 2006 novel cathy s book agreed with p & g to include references to the makeup line in exchange for promoting the book on its self care beinggirl web site . 23 24 25 charity edit in april 2011 covergirl supported the procter & gamble children s safe drinking water campaign . covergirl donated all its proceeds from the sale of the special powders which got launched for the 50th anniversary of the company to the campaign . covergirl has also several times given checks to people in need featured on the ellen degeneres show most recently to the cancer diagnosed talia castellano a 13 year old girl wishing to be a make up artist . degeneres also announced on her show that covergirl chose castellano to be an honorary covergirl . she died on july 16th 2013 after losing her battle with cancer . 26 references edit vasen debbie . cover girl lovetoknow makeup . makeup tips cosmetics . web . 5 february 2011 . http makeup.lovetoknow.com cover girl . a b the official jennifer o neill website covergirl video the official jennifer o neill website biography http www.youtube.com watch v uh n5ivhbrc & feature related 1 . accessed on 2016 1 24 . pg.com covergirl age defying clean makeup award winning . pg.com retrieved on 2012 10 11 . animal testing alternatives . pgbeautygroomingscience.com . procter & gamble . cover girl cosmetics . mahalo.com . web . 5 february 2011 . http www.mahalo.com cover girl cosmetics . dunlop courtney . cover girl s clean makeup for clean water campaign stylelist . stylelist.com fashion style beauty hairstyles & celebrities . 5 january 2010 . web . 5 february 2011 . 2 http www.fashionmodeldirectory.com models lana ogilvie http blog.canoe.ca blackhistorymonth 2009 02 25 lana ogilvie on modeling clarke caroline v. 1993 . redefining beautiful black cosmetics companies and industry giants vie for the loyalty of black women industry overview . black enterprise . christie brinkley to receive hba s positively beautiful award . christie brinkley to receive hba s positively beautiful award . pr newswire . retrieved 28 september 2010 . fashion etc 14 november 2011 . paula patton named covergirl face . fashion etc 14 november 2011 . jessica stam s covergirl campaign d but . latina magazine 12 may 2011 . sofia vergara named new face of covergirl . aol . retrieved 13 may 2011 . scott barnes . about face amazing transformations using the secrets of the top celebrity makeup artist 2010 . p. 101 102 . pose terbaru katy perry lagi lagi mirip dengan nike ardilla in indonesian . kapanlagi.com . october 18 2013 . retrieved october 19 2013 . gant essence 21 jan 2016 . zendaya just announced that she s the new face of covergirl . buzzfeed.com . buzzfeed . andrews travis m. 12 oct 2016 . meet covergirl s first coverboy 17 year old youtube sensation james charles . washington post . retrieved 13 october 2016 . lang cady 11 oct 2016 . meet covergirl s first ever coverboy james charles . time . retrieved 13 october 2016 . rich motoko 12 june 2006 . product placement deals make leap from film to books . new york times . retrieved 29 march 2012 . petrecca laura 10 september 2006 . authors strike deals to squeeze in a few brand names . usa today . retrieved 30 march 2012 . deam jenny 13 september 2006 . selling a book by its covergirl . the denver post . retrieved 30 march 2012 . youtube 12 september 2012 . talia gets an amazing surprise the ellen degeneres show . retrieved 12 september 2012 . external links edit covergirl brand homepage foltz kim 1992 05 24 all about cover girls ; the look that sells is both girl next door and celebrity the new york times archived from the original on retrieved 2012 10 29 retrieved 2012 10 29 check date values in archive date help ellen tries to open covergirl makeup simply ageless foundation youtube 2009 01 14 retrieved 2012 10 29 v t e procter & gamble people norman r. augustine clarence gamble james gamble a.g. lafley lynn morley martin james mcnerney william procter william cooper procter john f. smith jr. ralph snyderman meg whitman ernesto zedillo brands always ambi pur ariel aussie bold bounty braun camay charmin cheer clairol covergirl crest blend a med dawn dayquil daz downy dreft eukanuba fairy febreze gain gillette gillette mach3 gleem head & shoulders herbal essences iams ivory joy luvs max factor metamucil mr. clean nice n easy nyquil olay old spice oral b pampers pantene pepto bismol puffs safeguard secret sk ii scope swiffer tampax tide vicks wella more ... related arbora & ausonia joint venture baltimore plant beinggirl chemicals decision earth hankook p & g mdvip pg tips port ivory pringles procter & gamble co. v. ohim tyneside v t e cosmetics face anti aging cream bb cream botulinum toxin botox concealer cleanser facial facial toning foundation moisturizer permanent makeup primer powder rouge skin whitening toner veil venetian ceruse lips gloss liner lipstick plumper stain eyes blepharoplasty circle contact lens eyelash extensions eyelid glue eye liner eye shadow kohl mascara hair conditioner hair coloring and bleaching removal chemical electric laser ipl plucking shaving threading waxing shampoo styling styling products gel mousse pomade spray wax nails artificial nails buffing manicure nail polish pedicure body body powder cold cream