for profit corporation industry health insurance life insurance founded moncton new brunswick 1943 headquarters moncton new brunswick key people eric laberge ; president bernard lord ; ceo number of employees 2 150 2013 approximate slogan always there for you toujours l pour vous website http www.medavie.bluecross.ca medavie blue cross french croix bleue medavie is the business name for medavie incorporated a non profit canadian medical care insurance company headquartered in moncton new brunswick . affiliated with the canadian association of blue cross plans medavie blue cross traces its history to e.a. van steenwyk s 1933 creation of the hospital service association of minnesota which became known as blue cross . headquarters in downtown moncton blue cross eventually found its way into canada which had a private health care system at that time and the maritime hospital service association was established in 1943 which became known as the maritime blue cross blue shield association in 1954 . with the creation of canada s publicly funded universal health care system in the 1960s the blue cross organizations began to evolve providing travel insurance and individual health plans to supplement the publicly funded health care provided by each province . in 1986 the company renamed itself blue cross of atlantic canada and was headquartered in moncton . the name was shortened to atlantic blue cross care or just atlantic blue cross in 1999 when it merged with maritime medical care . the company became extremely successful during this period when several major contracts were awarded by large companies and public sector employers for their employee benefit plans leading to the acquisition of the group business sectors of ontario blue cross and quebec blue cross . this necessitated a more bilingually appropriate name so medavie blue cross or croix bleue medavie was adopted in 2003 and officially implemented in 2005 . the name medavie is a bilingual portmanteau which includes the terms medical and to live and describes the company s products which include medical and life insurance . in 2007 for the third consecutive year medavie blue cross was named one of canada s top 100 employers as published in maclean s magazine the only non profit medical insurance organization in canada to receive this honour . 1 on june 15 2016 former new brunswick premier bernard lord was appointed chief executive officer of medavie incorporated effective september 1 2016 . 2 subsidiaries edit medavie ems inc. emergency medical care inc. emc references edit reasons for selection 2007 canada s top 100 employers . bernard lord appointed as medavie ceo . web.medavie.bluecross.ca . retrieved 2016 06 23 . external links edit blue cross official website retrieved from https en.wikipedia.org w index.php title medavie blue cross & oldid 742304199 categories companies based in monctoninsurance companies of canada navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 october 2016 at 22 41 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view