headquarters united states key people charles e. young founder website www.ameritest.net ameritest is an international advertising research firm headquartered in albuquerque new mexico which provides its clients with worldwide market research on their advertising concepts and executions . the company was founded in 1990 in chicago illinois by charles e. young . ameritest d.b.a. cy research uses highly visual or non verbal approaches to measuring advertising in a variety of media including television print direct response packaging internet and branded entertainment . heuristic models edit the primary tools used by the company to illustrate how advertising works are heuristic models created by young . the purpose of these models is to focus attention on learning how and why an ad is or is not working with the goal of improving or optimizing ad performance . the models are organized into a hierarchy that attempts to bridge the divide between report card systems and diagnostic systems . as a pre testing or copy testing system ameritest s television model is intended to explain how the audience perceives motion media including television online film and other forms of branded entertainment . the print model is meant to address print media including newspaper magazines direct response catalog and outdoor advertising . awards edit ameritest is the winner of six david ogilvy research awards including the grand award for its work with ibm s blue letterbox ad campaign . references edit articles written about ameritest delivering the message american chamber of commerce journal accj journal november 2004 35 pdf permanent dead link esomar conference esomar conference presentation one size fits all creativity magazine october 1 2003 testing on trial is copytesting killing advertising creativity 1 articles written by ameritest harvard business review article the spielberg variables april 1 2005 p 16 permanent dead link article brain waves picture sorts and branding moments journal of advertising research july aug 2002 issue volume 2 no. 4 pp 42 53 and cover . you must be a member and search for the title and warc journal of advertising research scroll down to brain waves picture sorts and branding moments . admap magazine emotions in tv ads january 2004 issue 446 pp 34 36 scroll down to emotion in tv ads paper admap magazine does day after recall produce vanilla ads june 2004 issue 451 pp 40 42 . 2 editorials regarding ameritest advertising age may 9 2005 page 32 viewpoint section letters to the editor agencies should be more involved with research article written by charles e. young ceo and founder of ameritest . advertising age archives advertising age june 9 2003 page 24 viewpoint section the danger in ad recall tests by john kastenholz and charles young . advertising age archives advertising age june 9 2003 page 6 copy tests under fire from new set of critics mentions us through a quote by kastenholz . advertising age archives advertising age viewpoint section editorial july 14 2003 page 15 . effective ads work in more than one way by chuck . a rebuttal to the original article copy tests under fire conferences ameritest has participated in esomar conference esomar conference presentation one size fits all rethink the 51st annual arf conference & expo 2005 . monday april 18 forum 3 10 15 11 45 semantic network analysis of brand ratings a beverage case study charles e. young . conference was held at the embassy suites hotel new york city april 17 19 2005 . consumer engagement conference how to turn on a mind september 28 29 2006 the arf measuring the turn on a panel discussion with amy shea hall of ameritest . pdf awards david ogilvy research award grand ogilvy award ibm infrastructure campaign 2003 david ogilvy research award gold medallion best in considered purchase category 2003 . david ogilvy research award silver medallion e business campaign 2000 pre testing . david ogilvy research award silver medallion shaping strategy unilever hrc usa helene curtis business unit degree competitive research 1998 . david ogilvy research award silver medallion 1997 personal products just my size talking fit campaign pre testing . david ogilvy research award silver medallion 1996 l eggs smooth silhouettes pre testing . retrieved from https en.wikipedia.org w index.php title ameritest & oldid 743842371 categories marketinghidden categories pages using infobox company with unsupported parametersall articles with dead external linksarticles with dead external links from october 2016articles with permanently dead external links navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial 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