founded british columbia 1999 headquarters vancouver british columbia canada key people jim pattison revenue not reported private company owner jim pattison group parent overwaitea food group website www.urbanfare.com urban fare is a supermarket chain located in british columbia . it is a subsidiary of the overwaitea food group which in turn is owned by the vancouver based jim pattison group . the chain has five locations four located in downtown vancouver and a fifth located in kelowna . it is part of the more rewards rewards card program as also featured at other stores in the chain such as save on foods . urban fare is primarily upmarket with a focus on high end gourmet organic and imported foods . in addition to selling food most locations also have an in store restaurant and coffee bar . most of the stores also feature a florist pharmacy and wide selection of prepackaged grab and go meals . contents 1 history 2 locations 3 see also 4 references 5 external links history edit the first urban fare opened in 1999 in vancouver s trendy yaletown neighborhood at the base of a new luxury condominium development . a second location in the coal harbour neighbourhood opened in 2007 and a third opened in 2008 in the living shangri la tower in downtown vancouver . in 2012 the chain added a new location in vancouver s olympic village complex billed as an express urban fare being half the size of most other locations . 1 a fifth location the first outside vancouver was opened in a converted cooper s foods store in kelowna also in 2012 . early in its history the store made news for the price and luxury of some of its goods notably an imported loaf of poilane bread which it sold for 100 . 2 locations edit kelowna vancouver 4 see also edit list of supermarket chains in canada references edit http www.canadiangrocer.com top stories new urban fare express store is for foodies 14077 http www.insidevancouver.ca 2009 07 07 inside yaletowns urban fare market restaurant external links edit official site v t e jim pattison group people jim pattison president and ceo jim pattison media group broadcast television stations cfjc chat ckpg great west television joint venture with bell media radio stations by call sign cfdv cfmy cfqx chat chbw chbz chdr chiq chlb chpq chub chwf cibh cibw cifm cjav cjbz cjdr cjjr cjxx cjzn ckbz ckce ckdv ckiz ckkn ckkq cklr cklz ckpk ckqq ckwv outdoor signs pattison outdoor advertising overwaitea food group overwaitea foods pricesmart foods save on foods urban fare entertainment ripley entertainment ripley s believe it or not attractions ripley publishing ltd guinness world records v t e supermarket chains in canada loblaw companies atlantic superstore dominion extra foods fortinos freshmart loblaws maxi no frills provigo real canadian superstore saveeasy supervalu t & t valu mart wholesale club your independent grocer zehrs metro inc. food basics metro super c march adonis overwaitea food group overwaitea foods pricesmart foods save on foods urban fare sobeys foodland freshco iga except in british columbia price chopper safeway sobeys thrifty foods other national chains costco walmart regional chains calgary co op ab calgary area choices market bc vancouver kelowna co op atlantic maritimes qc farm boy on ottawa area kingston fairway markets bc victoria area foodex nl galati market fresh on toronto h mart bc & on highland farms on greater toronto area iga bc longo s on greater toronto area march frais qc ottawa northern northmart northern canada saskatoon co op sk saskatoon area spud bc alberta whole foods market bc & ontario defunct banners a & p ayre s supermarkets commisso s food markets dominion food city galati brothers h ritage knob hill farms loeb miracle food mart sav a centre steinberg s super centre target ultra food & drug village food stores zellers 2 stores still remain in ontario list of supermarket chains in canada this retail business article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title urban fare & oldid 744573525 categories companies based in vancouversupermarkets of canadacanadian brandsjim pattison groupretail company stubshidden categories pages using infobox company with unsupported parametersall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 16 october 2016 at 03 32 . text is available under the creative commons attribution sharealike license ; 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