manufactured by lino manfrotto co. spa a company headquartered in cassola italy . manfrotto is a worldwide leading brand in the manufacturing of camera and lighting supports . manfrotto is owned by the uk company the vitec group 1 which purchased lino manfrotto co. spa in 1989 . in 2010 manfrotto established the manfrotto school of xcellence sic an educational resource to support and help everyone to get closer to photography and videography . contents 1 history 2 advertising campaigns 3 competition 4 references 5 external links history edit lino manfrotto an italian photojournalist began designing light stands booms and telescopic rods in the late 1960s . in 1972 lino manfrotto met gilberto battocchio a technician working for a bassano mechanical firm . in 1974 the company introduced its first tripod . the company grew and in 1986 manfrotto already with 6 plants in bassano landed in feltre in the industrial zone of villapaiera establishing 5 plants in the space of two years . vitec group plc. purchased the french company gitzo in 1992 and the american company bogen photo corp. in 1993 . 2 vitec group plc. chose to maintain the separate brands as separate lines in its portfolio . manfrotto products are distributed in germany france italy japan united kingdom and united states by manfrotto distribution . in canada manfrotto products are distributed by gentec international . advertising campaigns edit in 2010 manfrotto changed its brand tag line from manfrotto proven professional to manfrotto imagine more . in may 2011 manfrotto launched an online initiative asking people around the world to contribute in building the first manfrotto imagine more manifesto posting and sharing their contributions via twitter and facebook . in july 2012 manfrotto launched the manfrotto imagine more blog a new web resource where to get tips on how to get the best from our pictures learn simple and easy ways to make them better and share them with other people more effectively . competition edit manfrotto s main competition is from such brands as benro and slik on the low end velbon on the full range and on the high end from miller and gitzo which as noted above is part of the same group . references edit the vitec group plc imaging & staging division . retrieved 2007 12 10 . manfrotto history . retrieved 2007 10 12 . external links edit wikimedia commons has media related to manfrotto . official website manfrotto school of xcellence website com manfrotto imagine more website com manfrotto fan page on facebook this article related to a manufacturing company is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title manfrotto & oldid 651698007 categories photography equipmentcompanies based in venetoitalian brandsmanufacturing company stubshidden categories commons category with local link same as on wikidataall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages deutsch fran aisitalianonederlands edit links this page was last modified on 16 march 2015 at 22 26 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view