verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . september 2009 learn how and when to remove this template message panini s.p.a type s.p.a. industry collectibles digital media distribution licensing and publishing founded modena italy 1961 founder giuseppe panini headquarters modena italy area served worldwide products books comic books magazines stickers trading cards and trading card games revenue 751 million 2014 1 owner panini management and fineldo number of employees 1000 2014 1 subsidiaries pan panini america inc. panini comics panini digital the licensing machine website www.paninigroup.com panini is a company headquartered in modena italy named after the panini brothers who founded it in 1961 . 1 the company produces books comics magazines stickers trading cards and other items through its collectables and publishing subsidiaries . 2 3 panini distributes its own products and products of third party providers . 4 panini maintains a licensing division to buy and resell licences and provide agency for individuals and newspapers seeking to purchase rights and comic licences . . 5 through panini digital the company uses voice activated software to capture football statistics which is then sold to agents teams media outlets and video game manufactures . 6 new media operates panini s on line applications and generates income through content and data sales . 7 contents 1 history 2 panini america 3 panini family 4 references 5 external links history edit benito and giuseppe panini were operating a newspaper distribution office in modena italy during 1960 when they found a collection of figurines stickers attached with glue that a milan company was unable to sell . the brothers bought the collection and sold them in packets of two for ten lire each . they sold three million packets . having had success with the figurines giuseppe founded panini in 1961 to manufacture and sell his own figurines . benito joined panini the same year . panini sold 15 million packets of figurines in 1961 . 8 9 10 29 million units were sold the following year and brothers franco and umberto panini joined the company in 1963 . 8 umberto panini died on 29 november 2013 at the age of 83 . 11 the company became well known in the 1960s for its football collections which soon became popular with children . rare stickers figurine can reach very high prices on the collectors market . some popular games were invented which used stickers as playing cards . the slogan stick with panini could once be heard in a jingle following the television advertisements that panini aired during children s programming . citation needed in 1970 panini began publishing l almanacco illustrato del calcio italiano the illustrated guide to italian football after purchasing the rights from publishing house carcano . panini also published its first fifa world cup sticker album for the 1970 world cup in mexico in addition to using multilingual captions and selling stickers outside of italy for the first time . another first for panini in the early 1970s was introducing self adhesive stickers ; as opposed to using glue . 8 in 1986 panini created a museum of figurines which they donated to the city of modena in 1992 . 12 13 in may 2006 panini partnered with the coca cola company and tokenzone to produce the first virtual sticker album for the fifa world cup . the album was viewable in at least 10 different languages such as portuguese dutch english french german greek italian japanese korean and spanish . 14 in january 2009 panini acquired an exclusive licence to produce nba trading cards and stickers effective with the 2009 10 nba season . 15 on 13 march 2009 panini acquired the us trading card manufacturer donruss playoff lp . with it panini inherited donruss nfl and nflpa licences . 16 in march 2010 panini acquired a licence from the nhl and nhlpa . 17 the 2010 11 ice hockey season was the first in five years that more than one company upper deck has produced cards . 18 the classic stickers today are complemented by collectible card game adrenalyn xl . in 2010 panini acquired a licence to create an official sticker collection for the olympic and paralympic games in london 2012 . 19 in 2014 panini made cards for that year s fifa world cup . panini america edit in january 2009 the nba announced panini would become the exclusive trading card partner of the nba beginning with the 2009 10 season . in march of the same year the panini group purchased assets of the industry s second oldest trading card company donruss and formed the new subsidiary panini america . since that time panini has taken significant steps to fortify its position on the basketball landscape including an exclusive agreement with five time nba champion kobe bryant of the los angeles lakers as its official company spokesman and global trading card ambassador . in march 2010 the national hockey league players association nhlpa and national hockey league nhl granted the panini group a multi year trading card license marking the third major sports license that the panini group had secured since establishing a presence in the u.s. in 2009 . in september 2011 panini america inked a trading card agreement with the major league baseball players association and is the only trading card manufacturer in the world with a presence in all four major u.s. sports why . in the months since panini america added agreements with the national baseball hall of fame and museum and usa baseball . this subsidiary is fast becoming the most significant publisher of collectibles in the u.s. with official licenses for nba nfl fifa the collegiate licensing company disney dreamworks warner bros. and other key properties from many other licensors . panini also has exclusive partnerships with pop warner little scholars inc. the naismith memorial basketball hall of fame and pro football hall of fame . as of february 2015 the two most popular north american sports sticker albums on the secondary trading market were the 2015 nfl sticker collection and the 2014 nfl sticker collection both panini titles . 20 panini family edit giuseppe panini the eldest brother and the founder of this business and a collector himself financed the creation of the raccolte fotografiche modenesi modena s photographic collections an archive of more than 300 000 photographs and a similar number of postcards describing the life of the city and the evolution of photographic art . citation needed references edit a b c panini group corporate . panini group . panini group collectibles . panini group . retrieved 2010 04 16 . panini group publishing . panini group . retrieved 2010 04 16 . panini group distribution . panini group . retrieved 2010 04 16 . panini group licensing out . panini group . retrieved 2010 04 16 . panini group panini digital . panini group . retrieved 2010 04 16 . panini group new media . panini group . retrieved 2010 04 16 . a b c panini faq . panini group . retrieved 2010 04 18 . fifty years of italian history through famous album . ansa . retrieved 2010 04 18 . the pleasure of the figurines from album 40 years of heroes . ricerca . retrieved 2010 04 18 . http www.20min.ch sport fussball story der letzte vater der panini bildli ist tot 29932735 the museum . museum of figurines . retrieved 2010 04 18 . sandwiches new adventure museum made figurines . l espresso . retrieved 2010 04 18 . coca cola and panini launch first digital trading platform officially licensed football stickers for 2006 fifa world cup germany . coca cola . retrieved 2010 04 18 . topps no longer tops with nba . cnbc panini buys donruss . cnbc nhl and nhlpa awards panini with multi year trading card license . panini group . retrieved 16 april 2010 . angilly panini upper deck each get nhl deals . the bristol press . retrieved 2010 04 18 . panini to make olympic debut with london 2012 sticker collection the guardian 14 july 2010 stickerpoints most popular collections external links edit corporate website eu website uk website panini america panini group on facebook panini group on twitter panini group s channel on youtube the knight s lance official blog panini comics panini digital panini licensing list of panini collections v t e sports cards sports baseball card basketball card boxing card football card hockey card brands bowman gum donruss fleer in the game trading cards leaf trading cards o pee chee panini parkhurst products philadelphia gum pinnacle brands playoff pro set razor entertainment skybox international topps upper deck lore allen & ginter goodwin & company goudey mickey mantle t202 baseball card t205 t206 t206 honus wagner t213 yankee stadium legacy 1922 w575 2 1941 play ball cards other the american card catalog baseball hobby news beckett media error card esso power players insert card rookie card the great american baseball card flipping trading and bubble gum book topps baseball card products trading card tuff stuff retrieved from https en.wikipedia.org w index.php title panini group & oldid 739160248 categories book publishing companies of italyitalian brandscollectingtrading cardstrading card companiescompanies established in 19611961 establishments in italysticker albumhidden categories articles needing additional references from september 2009all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from september 2009wikipedia articles needing clarification from september 2015twitter username not in wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload 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