citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . july 2013 learn how and when to remove this template message hard candy founded 1995 headquarters usa key people dineh mohajer benjamin a. einstein pooneh mohajer products cosmetics website http www.hardcandy.com hard candy is an american cosmetics company founded in 1995 by iranian american sisters and benjamin a. einstein . dineh mohajer and ex boyfriend ben einstein who now owns einstein cosmetics and several successful sport media companies pooneh mohajer who now owns tokidoki . the company s first product was nail polish that dineh mixed herself a shade of baby blue named sky to match her charles david sandals . after receiving scores of compliments on the unique shade dineh began selling it at fred segal in santa monica and ben began selling to many other top retailers including nordstroms . in that same year actress alicia silverstone appeared on the late show with david letterman and when asked about her pastel blue fingernails replied it s sky by hard candy causing an overnight explosion of the brand . citation needed ben and dineh appeared on segments of mtv house of style program several times . a mere 18 months later the brand was quoted as generating 10 million a year in a forbes advertisement featuring dineh . louis vuitton mo t hennessy lvmh who owns donna karan givenchy sephora tag heuer and veuve clicquot acquired hard candy in 1999 for an undisclosed amount . 1 the acquisition afforded hard candy greater distribution and a larger brand to attach itself to . it was later sold to falic fashion group citation needed a hollywood florida based corporation operating on the duty free market and a subsidiary of duty free america . in 2009 hard candy announced a partnership with wal mart to take the brand to mass . 2 nuworld beauty and wal mart have worked together for over a year on the marketing concept product creation and package development of hard candy . we at nuworld beauty were very excited developing this brand . it was a tremendous amount of fun . the sole direction we provided to the product development and marketing team was to create the line as if we were creating a prestige brand for the specialty market . the team exceeded my expectations . says stu dolleck president of nuworld beauty . citation needed hard candy s new line which premiered in the fall of 2009 consists of 261 products . citation needed the company kept some of the original hard candy products among them their iconic nail polish and introduced new products such as kaleyedescope baked eyeshadow eye tattoo press on eyeshadow and take me out eyeliner which doubles as a hair stick . references edit marla dickerson may 13 1999 . lvmh acquires cosmetics maker hard candy . la times . retrieved 17 december 2014 . chavon sutton and nicole maestri august 18 2009 . wal mart to offer hard candy to woo high end shoppers . reuters . retrieved 17 july 2013 . external links edit hard candy official site hard candy glitter glue review v t e cosmetics face anti aging cream bb cream botulinum toxin botox concealer cleanser facial facial toning foundation moisturizer permanent makeup primer powder rouge skin whitening toner veil venetian ceruse lips gloss liner lipstick plumper stain eyes blepharoplasty circle contact lens eyelash extensions eyelid glue eye liner eye shadow kohl mascara hair conditioner hair coloring and bleaching removal chemical electric laser ipl plucking shaving threading waxing shampoo styling styling products gel mousse pomade spray wax nails artificial nails buffing manicure nail polish pedicure body body powder cold cream cosmetic surgery peeling skin whitening traditional japanese aburatorigami bihaku hikimayu kumadori ohaguro oshiroi uguisu no fun related topics cosmetic electrotherapy cosmetic ingredients cosmetics advertising cosmetology history of cosmetics major 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