as nyse lrn industry education founded 2000 1 founder ronald j. packard 1 headquarters herndon virginia area served international products education software textbooks workbooks revenue 522.4 million as of june 2011 2 operating income 24.2 million as of june 2011 2 total equity 448.6 million as of june 2011 2 number of employees 2 500 as of june 2011 2 website k12 inc. home page k12 inc. is a for profit education company that sells online schooling and curriculum to state and local governments . its educational products and services are designed as alternatives to traditional bricks and mortar education for public school students from kindergarten to 12th grade . k12 is a publicly traded education management organization emo that provides online education services to charter school students . it is paid for from taxes . 3 k12 is the largest emo in terms of enrollment . 4 contents 1 history 2 products 3 curriculum 3.1 assessment 3.2 parental involvement 4 reception 5 lobbying efforts 6 bill bennett controversy 7 see also 8 references 9 external links history edit the company was founded in 1999 by former banker ronald j. packard . 1 initial investors in the company included michael r. milken and lowell milken of education company knowledge universe who along with the milken family foundation invested 10 million . 1 andrew tisch of the loews corporation and larry ellison of oracle corporation also contributed venture capital . 1 william bennett secretary of education under ronald reagan was hired as the company s first chairman of the board 5 resigning in 2005 after some controversial comments on the radioshow morning in america in which he said aborting black babies although a morally reprehensible idea would result in a lower crime rate . 6 lowell milken served on the k12 board of directors until july 2007 . 7 tisch currently serves as chairman of the board and packard has served as ceo since the company s founding . 8 it became a publicly traded company on december 13 2007 . 9 in june 2014 packard resigned from the board while purchasing some of k12 s assets in postsecondary education and other areas to launch a new business with kamal bahamdan s safanad limited a new york and dubai based investment firm . these purchases could contribute to an estimated 15 million to 20 million in revenues to k12 for fiscal 2014 . 10 products edit k12 s product line includes courses for pre k elementary middle and high school grades online learning platforms and educational software . the curriculum is distributed through various channels including online public and private schools managed by k12 sales to public and private schools and school districts and sales directly to consumers . 11 12 the company manages state funded virtual charter schools and hybrid schools in 29 u.s. states and the district of columbia . 11 schools and districts wishing to offer full time online programs blended programs or individual courses can purchase curriculum and training services to implement their own programs . homeschooling families or students who wish to supplement their education with an individual course can purchase the curriculum directly . 11 curriculum edit in fully online public and private schools students complete all coursework online rather than in a brick and mortar classroom . instruction is facilitated by a mentor who is sometimes referred to as the learning coach typically a parent or guardian with the assistance and guidance of a state certified teacher assigned by the school . 11 teacher interaction is accomplished through virtual classroom environments using blackboard collaborate formerly elluminate live telephone and face to face meetings and events etc. 11 in hybrid schools students complete the same curriculum but attend a physical building and participate in classes with other students and teachers . 11 the curriculum for grades k 8 focuses on the core subject areas including math science language arts history art music and world languages . the majority of lessons in the early grades are guided by the learning coach and take place offline using textbooks printed materials and hands on activities . 11 the high school grades 9 12 program is broader and students have more choices in terms of the courses they complete . in addition to core and comprehensive courses students can choose remedial honors credit recovery and advanced placement options . 13 14 unlike in the k 8 grades high school courses take place mostly online . students attend live online classes and have more communication with teachers via e mail phone and online conferences . 11 15 assessment edit in elementary and middle school the curriculum is mastery based meaning students must score 80 percent or higher on an assessment before moving on to the next learning objective . 16 short answer or multiple choice assessments are given at the end of most lessons in k 8 and are administered and recorded by the learning coach . 17 18 in high school teachers monitor student s progress and grade tests and assignments . 19 parental involvement edit in elementary school the learning coach is expected to spend 3 5 hours each day monitoring students progress logging attendance and facilitating lessons ; as the student advances in grade level the learning coach s hands on time is reduced and students work more independently . 17 in high school the role of the learning coach transitions from direct instruction to providing support as the student is expected to manage his or her own schedule and have more interaction with teachers and other students . 17 20 reception edit the neutrality of this article is disputed . relevant discussion may be found on the talk page . please do not remove this message until conditions to do so are met . march 2014 learn how and when to remove this template message a politifact.com article noted k12 s poor performance in tennessee . 21 the new york times investigated k12 and concluded that the company squeezes profits from public school funding by raising enrollment increasing teacher workload and lowering standards . 3 the washington post raised similar issues . 22 a study at western michigan university and the national education policy center found that only a third of k12 s schools achieved adequate yearly progress which is required for public schools by the federal no child left behind legislation . 3 according to the times by almost every educational measure the agora cyber charter school a school run by k12 is failing . in pennsylvania 42 % of agora students tested at grade level or better in math compared with 75 % of students statewide . 52 % of agora students tested at grade level or better in reading compared with 72 % statewide . 3 nonetheless agora brought k12 72 million in the 2011 school year more than 10 % of k12 s revenue . 3 proponents argue that such statistics are undermined by the fact that a significant proportion of newly enrolled students begin several grade levels behind because of an alleged failure of brick and mortar schools . 3 education reformers such as united states secretary of education arne duncan have further stated that ayp is not an accurate measure of a school s performance and estimated that under nclb as many as 82 percent of america s schools could be labeled failing . 23 lobbying efforts edit the new york times wrote that company profits are used to pay for advertising and lobbying state officials . k12 spent 26.5 m on advertising in 2010 and the company and its employees contributed nearly 500 000 to state political candidates from 2004 to 2010 . 3 k12 has contributed money to organizations like pennsylvania families for public cyber schools which lobbied for online schools . 3 in ohio an organization founded by a k12 official hired temp agency workers to demonstrate with signs against state representative steven dryer who challenged their funding . 3 bill bennett controversy edit in 2005 the philadelphia board of education called for the termination of a 3m science curriculum contract with k12 after the company s co founder william bennett a former u.s. secretary of education in the reagan administration said if you wanted to reduce crime ... you could abort every black baby in the country and your crime rate would go down . that would be an impossible ridiculous and morally reprehensible thing to do but your crime rate would go down . 24 bennett subsequently resigned from the k12 board and his part time position with k12 . the contract was not revoked but was not renewed at the end of the contract term . 25 see also edit education portal california virtual academies ohio virtual academy references edit a b c d e virtual schools real business . forbes . august 11 2008 . retrieved october 8 2012 . a b c d k12 inc. company profile . hoovers . retrieved october 8 2012 . a b c d e f g h i stephanie saul december 12 2011 . profits and questions at online charter schools . new york times . retrieved 2011 12 13 . miron gary ; jessica l. urschel ; mayra a. yat aguilar ; breanna dailey january 2012 . profiles of for profit and nonprofit education management organizations pdf . national education policy center . retrieved november 8 2012 . bill bennett the education of an e school skeptic . businessweek . february 13 2001 . retrieved october 8 2012 . bennett quits k12 board after remarks . the washington post . october 4 2005 . retrieved october 8 2012 . lowell j. milken . businessweek . retrieved october 8 2012 . ronald j. packard . businessweek . retrieved october 8 2012 . k12 inc. . new york stock exchange . retrieved october 8 2012 . ron packard leaves k12 inc. starts new global education company . education week . retrieved june 13 2014 . a b c d e f g h layton lyndsey ; emma brown november 22 2011 . virtual schools are multiplying but some question their educational value . the washington post . washington post . retrieved october 8 2012 . form 10 k for k12 . yahoo business . october 7 2011 . retrieved october 8 2012 . high school course list . k12 . retrieved october 8 2012 . keeping pace with k 12 online & blended learning pdf . evergreen education group . retrieved november 1 2012 . hundley wendy august 23 2012 . virtual schooling offers tuition free education but it s not for everyone . dallas morning news . retrieved november 1 2012 . ash katie october 23 2012 . flexibility support build student independence . education week . retrieved november 1 2012 . a b c davis michelle r. february 4 2011 . full time e learning not seen as viable option for many . education week . retrieved october 8 2012 . jones athena january 30 2012 . virtual schools on the rise but are they right for k 12 students . cnn . retrieved november 1 2012 . how k12 high school differs from k 8 . k12 . retrieved october 8 2012 . how a k12 education works . k12 . retrieved november 7 2012 . http www.politifact.com tennessee statements 2012 oct 07 andy berke chattanooga senator slaps virtual school company r layton lindsay ; emma brown november 22 2011 . virtual schools are multiplying but some question their educational value . the washington post . retrieved november 20 2012 . duncan says 82 percent of america s schools could fail under nclb this year press release . united states department of education . march 9 2011 . retrieved october 8 2012 . paul socolar winter 2005 . hot debate about revoking k12 s science contract . the notebook.com . contract with k12 for science curriculum lapses . the notebook.com . summer 2006 .