1951 founder achille maramotti headquarters reggio emilia italy key people achille maramotti founder luigi maramotti chairman laura lusuardi fashion coordinator products fashion house revenue 1.25 billion 2008 1 net income 44.50 million 2005 owner luigi ignazio and ludovica maramotti 1 website maxmara.com max mara flagship store beijing avenue de luxe max mara is a luxury italian fashion house belonging to the group of companies under the max mara fashion group holding . 1 contents 1 history 2 brands 3 family 4 see also 5 notes and references 6 external links history edit achille maramotti began designing couture clothing in 1947 but officially established the max mara fashion house in 1951 . the word mara comes from a diminutive of his surname while max is a superlative chosen to strengthen the brand s name and give it a more international feel . maramotti was one of the first men to envision that industrial processes could support the production of high quality designer clothing in a period in which fashion was imagined solely as an artisanal activity thus becoming the precursor of the current concept of ready to wear . over the years designers for the max mara brand included some amongst the most important future names such as karl lagerfeld jean charles de castelbajac dolce & gabbana narciso rodriguez luciano soprani anne marie beretta and guy paulin . the company is still owned by the maramotti family and currently has about 2250 stores in 90 countries . 2 1 brands edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . october 2014 learn how and when to remove this template message max mara includes 23 collections . the max mara womenswear main line remains the core of the company . other labels include sportmax sportmax code weekend max mara s max mara marella pennyblack iblues and marina rinaldi . the latter was named after achille maramotti s great grandmother who in the 1800s owned an haute couture atelier in the heart of reggio emilia their home town . max & co is a retail project by max mara fashion group founded in 1986 . since 2004 the brand started producing and selling perfumes and cosmetics in collaboration with cosmopolitan cosmetics company of the wella group and subsequently with the company selective beauty . family edit achille maramotti was born on january 7 1927 in reggio emilia italy . 3 maramotti was educated in rome and received a law degree from university of parma . in 1983 he was awarded the title of knight within the order of merit for labour . he died in albinea italy on 12 january 2005 . 3 his sons luigi and ignazio and his daughter ludovica currently run the family business . 3 achille maramotti was a great patron of the arts ; his important collection of contemporary art from europe and america is open to the public . 4 see also edit maxmara art prize for women in association with the whitechapel collezione maramotti notes and references edit a b c d ashworth anne 2008 maxmara a store that s always maximally stylish the times london published 2008 03 14 retrieved 2008 04 09 http www.malloftheemirates.com shopping fashion ladies max mara.aspx a b c barbieri annalisa 2005 tycoon who pioneered off the peg designer clothes with his fashion label maxmara the independent london published 2005 01 24 retrieved 2008 04 09 collezionemaramotti.org external links edit max mara official website and online store marina rinaldi official website and online store max mara fashion group official website achile maramotti at the fashion model directory retrieved from https en.wikipedia.org w index.php title max mara & oldid 724303885 categories italian art collectorsclothing brands of italyclothing companies of italyitalian brandsluxury brandsclothing brandshigh fashion brandscompanies established in 1951people from reggio emilia1951 establishments in italyitalian fashion designershidden categories articles needing additional references from october 2014all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages deutschfran aisbahasa indonesiaitaliano lietuvi sloven ina edit links this page was last modified on 8 june 2016 at 11 14 . text is available under the creative commons attribution sharealike license ; 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