2005 in montclair new jersey founder marc lore and vinit bharara areas served united states & 67 other countries key people emilie arel scott ceo randy greben cfo & gm jennifer clarke vp hr mike scelzo vp customer care cate khan vp merch & buying david czehut vp marketplace & operations arlene hong general counsel website www.diapers.com diapers.com founded in 2005 by marc lore and vinit bharara in montclair new jersey is the largest online specialty retailer for baby products . citation needed initially founded as 1800diapers the company set out delivering consumables such as diapers wipes and formula . it uses kiva robots for warehouse automation and a combination of ups ground and fedex delivery . in late 2008 diapers.com expanded its selection into far reaching baby categories including clothes car seats strollers and toys . 1 diapers.com was ranked 35 overall 1 for retail 3 in ny nj pa and 5 top indian run companies by inc. magazine in 2009 . 2 history edit in 2005 best friends marc and vinit started diapers.com 3 with a simple idea to make life easier for new parents . there was one huge obstacle most major manufacturers would not sell their products to a startup . so using their personal credit cards they rented trucks and headed to wholesale stores up and down the eastern seaboard to buy diapers wipes and formula in bulk . marc and vinit opened a formal office in montclair new jersey in 2006 and the following year hired their first full time employee . by 2009 the company was renamed quidsi meaning what if in latin to serve as an umbrella for all its sites . quidsi added soap.com for health beauty and household essentials ; beautybar.com a luxury beauty destination ; wag.com a pet specialty site ; yoyo.com for toys and games ; casa.com for d cor and home products ; vinemarket.com for natural and organic groceries ; afterschool.com for kids sports and activities ; bookworm.com for children s books ; and look.com for kids clothing . customers now had a seamless way to shop for everything they needed with one shared cart and easy checkout . amazon.com acquired quidsi inc. which operates diapers.com and soap.com for 545 million on november 8 2010 . 4 however it will continue to operate independently and follows an integration model similar to the one amazon uses with zappos.com . references edit diapers.com about us inc 500 fastest growing online retailers in america coster helen . diapers.com rocks online retailing . forbes.com . retrieved 30 march 2016 . amazon.com to acquire diapers.com and soap.com business wire external links edit diapers.com diapers.com facebook page diapers.com twitter soap.com wag.com v t e amazon.com people current jeff bezos tony hsieh christopher north werner vogels gregg zehr former rick dalzell brian mcbride david risher ram shriram tom szkutak brian valentine facilities amazon tower i amazon tower ii products and services websites a9.com abebooks alexa internet amapedia askville bookfinder cdnow china curse the book depository dash diapers.com digital photography review endless.com fresh goodreads internet movie database box office mojo withoutabox junglee.com local marketplace payments planetall shelfari twitch.tv wireless woot.com zappos web services ami cloudfront dynamodb ebs ec2 mturk product advertising api rds s3 ses simpledb sqs vpc silk glacier storywriter digital alexa appstore audible inc. comixology amazon drive echo video prime kindle kindle fire fire hd fire hdx fire tv fire phone kindle store lexcycle lovefilm mobipocket music reflexive entertainment fire os amazon digital game store technology 1 click carbonado dynamo gurupa lab126 double helix games obidos liquavista publishing amazon publishing amazon studios breakthrough novel award best books of the year kindle direct publishing investments 43 things amie street songza librarything livingsocial sellaband other amazon books amazon light asin controversies tax fishbowl locker perfect 10 inc. v. amazon.com inc. statistically improbable phrase vine list of amazon.com locations list of mergers and acquisitions by amazon.com list of amazon.com products and services retrieved from https en.wikipedia.org w index.php title diapers.com & oldid 733616997 categories companies based in hudson county new jerseycompanies established in 2005online retailers of the united statesdiapersamazon.com acquisitionshidden categories all articles with unsourced statementsarticles with unsourced statements from june 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 august 2016 at 00 44 . text is available under the creative commons attribution sharealike license ; 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