that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . july 2016 learn how and when to remove this template message this article may be in need of reorganization to comply with wikipedia s layout guidelines . please help by editing the article to make improvements to the overall structure . november 2015 learn how and when to remove this template message seventh generation inc. type private industry natural household products founded 1988 headquarters burlington vermont u.s. key people john replogle ceo and president jeffrey hollender co founder alan newman co founder website http www.seventhgeneration.com seventh generation inc. is an american company that sells cleaning paper and personal care products designed with human health and the environment in mind . established in 1988 the burlington vermont based company remains an independent privately held company distributing products to natural food stores supermarkets mass merchants and online retailers . seventh generation focuses its marketing and product development on sustainability and the conservation of natural resources using recycled and post consumer materials in its packaging and biodegradable and plant based phosphate and chlorine free ingredients in its products . the company attributes the name seventh generation to the great law of the iroquois . the company says the document states in our every deliberation we must consider the impact of our decisions on the next seven generations . 1 contents 1 history 1.1 1988 1990 1.2 1991 2000 1.3 2001 2005 1.4 2006 2016 2 awards 3 people 4 references 5 notes 6 external links history edit 1988 1990 edit 1988 alan newman acquires renew america a mail order catalog that sells energy water and resource saving products . after giving the catalog a new look an enhanced mix of products and a new name seventh generation newman embarks on a campaign to raise funding for the venture . 1989 entrepreneur and author of how to make the world a better place jeffrey hollender joins newman and helps secure much needed capital . first year sales of 100 000 grow to 7 million two years later . 1989 a mention in the new york times increases orders seven fold within a year 1990 500 000 people request catalog during 20th anniversary earth day celebrations . seventh generation launches its own line of non toxic and recycled household products . 1990 first north american home care company to bring branded 100 % recycled fiber paper products to the market . first north american company to adopt totally chlorine free processing for its baby and feminine care products . move drives significant change in the industry around chlorine processing of fibers . 1991 2000 edit 1992 newman leaves seventh generation to start magic hat brewing company 1993 seventh generation goes public on november 8 1993 raising 7 million . dramatic growth in natural foods industry begins to fuel wholesale business . in five years of business company prevents 29 000 trees from being cut down saves nearly 500 million gallons of water and keeps more than 33 000 cubic feet of solid waste out of the country s landfills . 1994 seventh generation enters the mass retail market with three products dishwasher detergent non chlorine bleach and liquid laundry detergent . 1995 mail order catalog business sold to gaiam inc. and seventh generation focuses solely on its wholesale products business . 1998 company begins expanding its retail reach 1999 bolstered by growing success the company buys back all its stock . 2000 sales grow nearly 32 % per year reaching 50 million over the next five years . true to its founding values the company continues to give 10 percent of profits to nonprofit groups . 2001 2005 edit 2001 the company successfully lobbies for the removal of phosphates from automatic dishwashing products 2002 seventh generation sets standard of no vocs in its home care products other than those naturally occurring in essential oils and botanical extracts . 2002 first home care company to specify and produce with low levels of 1 4 dioxane in its laundry and dish care products . 2004 first corporate responsibility report published . transparency of report becomes key hallmark of company s position as a leader in the corporate responsibility movement . 2005 seventh generation has created more than 70 products and claims 45 % of the total sales in the paper and plastic cleaning diaper wipes and feminine hygiene categories making them the leading seller of natural non toxic household products in the united states . 2006 2016 edit 2006 company moves to new leed gold certified office on the shores of lake champlain . 2008 first home care company to voluntarily disclose full ingredients on label ends the industry norm of topping off surfactant supplies with formaldehyde switches liquid laundry line to 2x concentrated formulas claiming if every household used 100 oz . 2x concentrate instead of the regular liquid in one year we would save 78 000 tons of plastic and 970 000 tons of greenhouse gas emissions . 2009 first north american home care company to commit to the roundtable on sustainable palm oil rspo . company sets industry standard by specifying no detectable levels of 1 4 dioxane in its raw materials . identifies 1 4 dioxane as a cross contaminant in sodium lauryl sulfate and works with several multibillion dollar raw material suppliers to eliminate cross contamination for the entire industry . jeffrey hollender steps aside as ceo to focus company s long term sustainability goals . former pepsico division president chuck maniscalco joins company as ceo . 2010 board ends relationship with jeffrey hollender . 2 company claims 150 million in annual revenues . 3 partnership with cleanwell results in seventh generation disinfecting cleaners that clean and deodorize with thymol obtained from the common garden herb thyme . national voluntary ban on phosphates in dishwasher detergents is implemented by members of the american cleaning institute formerly the soap and detergent association a manufacturer s trade group representing most detergent companies . 4 chuck maniscalco steps down as ceo . 2011 john replogle former burt s bees ceo takes over as president and ceo 2011 first north american company to launch a bottle featuring a fully recyclable and compostable outer shell made from 70 percent recycled cardboard fibers and 30 percent old newspaper fibers supporting a recyclable lightweight plastic pouch inside . 2012 seventh generation becomes the first consumer product goods company to feature the usda certified biobased label . 2013 the company celebrates its 25th anniversary seventh generation purchases bobble a us company founded in february 2012 by move collective llc . marketed internationally bobble portable reusable water bottles filter water as it passes through the bottle s top . bobble has won awards for design . it is seventh generation s first acquisition outside of the household personal and baby products arena . 5 2016 in september unilever plc. purchased seventh generation for 700 million . 6 awards edit seventh generation has received multiple awards . 7 8 2004 corporate stewardship award for small business from the united states chamber of commerce center for corporate citizenship . award recipients were selected based on a demonstration of ethical leadership and corporate stewardship making a difference in their communities and contributions to the advancement of important economic and social goals . 9 10 fastest growing company in vermont 5x5x5 award from vermont business magazine and keybank for achievements in keeping true to its mission to create healthy products that preserve the environment every year since 2004 . 11 top 10 responsible brands in america 2004 voted the 7th most responsible brand in america by the college explorer study sponsored by alloy media & marketing . the study utilized only write in answers as opposed to multiple choices . 12 ceres acca north american awards for sustainability reporting best small or medium enterprise corporate responsibility report april 2006 the international competition was sponsored by ceres organization a national network of investment funds environmental organizations and other public interest groups working to advance environmental stewardship on the part of businesses in partnership with the association of chartered certified accountants and coveris an independent corporate verification firm . ceres called seventh generation s report a pioneering effort in transparency for a privately owned company . 13 in 2007 seventh generation was named the second fastest growing company in vermont over the past 10 years . 14 fast company social capitalist award 2007 fast company magazine and monitor group 15 the microsoft excellence in environmental sustainability award 2008 seventh generation was recognized as a customer who is using their business management system in an innovative way to track their initiatives around becoming more environmentally sustainable . 16 in 2009 the it department at seventh generation was named number eight in computerworld s top green it organizations . computerworld noted that seventh generation had ... moved workers from desktop pcs to more energy efficient laptops and they buy laptops with epeat gold certifications meaning they meet certain environmental standards rather than cheaper models . computerworld added that seventh generation had ... also virtualized their servers trimming the number from eight to three and halving energy consumption among other green it initiatives . 17 people edit ceo john replogle took over as president and ceo in february 2011 18 taking over from chuck maniscalco who had served in that position since june 2009 19 when jeffrey hollender stepped aside to become executive chairperson . 20 hollender left the company in november 2010 . 21 references edit fastcompany.com profits with purpose seventh generation . accessed 19 april 2011 . leadership changes . archived from the original on 2011 11 06 . happi . happi . retrieved 2013 12 31 . contact name jon scott 2010 06 28 . detergent industry s voluntary phosphate ban good news for water but a long time coming . clean water action . retrieved 2013 12 31 . seventh generation picks up bobble brand . the wall street journal . 2013 05 30 . terlep sharon ; chaudhuri saabira 19 september 2016 . unilever buys green products maker seventh generation . wall street journal . retrieved 20 september 2016 . company news functional ingredients magazine the first national conference on precaution 1 archived 15 december 2006 at the wayback machine . alliance for sustainability previous events first annual sustainability awards the 5x5x5 growth awards service retail seventh generation north america united states from allbusiness.com a very convenient truth college students tuned in to social responsibility and the brands who they believe are making a difference nike hp win top honors in ceres acca sustainability reporting awards greenbiz.com old vs. new brattleboro reformer the 2008 social capitalist awards fast company convergence 2008 orlando customer excellence mary k. pratt 2009 04 20 . seventh generation . computerworld . retrieved 2013 12 31 . seventh generation names john replogle to serve as ceo and president . february 9 2011 . retrieved 31 may 2011 . taking the wheel and riding on . seventh generation . retrieved 2013 12 31 . big changes at . seventh generation . retrieved 2013 12 31 . important announcement from . seventh generation . retrieved 2013 12 31 . notes edit profiles in business jeffrey hollender and seventh generation seventh generation preserving the planet for next seven generations and beyond consumers tap whole foods burt s bees trader joe s as top green brands green clean challenge the corporate social responsibility newswire external links edit official website 7gen official blog of seventh generation the inspired protagonist jeffrey hollender s official blog jeffrey hollender seventh generation triple bottom line entrepreneur fast company profits with purpose seventh generation v t e burlington vermont mayor miro weinberger metropolitan area county lake champlain champlain valley general buildings climate government history timeline mayors media notable people transportation economy bruegger s burlington international airport burton snowboards ccta