beat beverages type private founded san francisco california united states of america 2004 founder magatte wade marchand greg steltenpohl dominique leveuf headquarters san francisco california united states of america area served western united states products beverages revenue us 3.2 million number of employees 25 website http www.bevnet.com reviews adina adina world beat beverages is a manufacturer of coffee tea and juice drinks based in san francisco california . 1 the company was founded in 2004 2 by magatte wade marchand greg steltenpohl one of the co founders of odwalla inc. and dominique leveuf . 3 4 adina is led by an international team of entrepreneurs from odwalla sobe and peet s coffee and has worked to preserve traditional beverage recipes from around the world from being replaced by cola drinks distributed by multinational corporations . 5 adina manufactures the drinks from sustainable ingredients obtained through fair trade and sourced from small scale farmers in places like india guatemala indonesia and ethiopia . the company says it works to aid to impoverished farmers . 1 6 contents 1 origin 2 partnerships 3 products 4 references origin edit magatte wade marchand came up with the idea to found a beverage company when she visited her native senegal and found that cola had replaced traditional hibiscus drinks . 5 worried that the drinks and the heritage would be lost wade marchand approached greg steltenpohl who had recently left as head of odwalla inc. and asked for help to begin a company . he agreed and with his wife dominique leveuf the three began the company . 7 adina for life is headquartered at 660 york street in san francisco california . 1 to fund the start up the founders contributed heavily ; in addition the trio raised 5 million in investments in early years . 8 the company sells a variety of beverages based on drinks from around the world in 14 fluid ounce bottles mainly to the san francisco bay area . however the company is promoting their products in large cities throughout the united states like new york city and austin texas . 9 partnerships edit adina is partnered with several organizations that share their goals including agribusiness in sustainable natural african plant products asnapp which works to reduce poverty in africa ; association education sant aes which works to help hibiscus farmers in the global market ; the eco agri research foundation a non profit organization centered in india seeking to improve the lives of rural farmers ; as well as other co ops and financers in third world countries . 10 products edit adina s natural beverages span four product lines adina organic blends an organic fair trade line of exotic gourmet coffees and tea launched in late 2007 adina miracle fruits fortified juice drinks launched in 2006 adina organic juice coolers launched in 2005 . for adina launched its natural highs fair trade certified all natural cold brewed coffee energy drink in october 2008 . 2 the drinks are sold at whole foods market and come in various flavors such as mocha hazlenut and double espresso . 2 references edit a b c adina world beat beverages . beverage world . retrieved 2008 08 22 . a b c adina launches natural highs tm new pure coffee energy drink fair trade certified all natural super antioxidant power adds up to a great tasting healthy energy alternative october 20 2008 corporate social responsibility news http www.csrwire.com news 13494.html history . adina for life inc. archived from the original on 2008 06 16 . retrieved 2008 08 22 . the founders . adina for life inc. archived from the original on 2008 08 01 . retrieved 2008 08 22 . a b magatte wade marchand . magatte s journal . adina for life inc. archived from the original on 2008 05 31 . retrieved 2008 08 22 . corporate social responsibility profile . corporate social responsibility . archived from the original on 2008 06 17 . retrieved 2008 08 22 . fried ilana 2008 01 25 . greg steltenpohl . san francisco business times . retrieved 2008 08 22 . calvey mark 2006 06 30 . odwalla founder ventures into africa with some new partners . portland business journal . retrieved 2008 08 22 . calvey mark 2006 06 23 . life after odwalla . san francisco business times . retrieved 2008 08 22 . partnership is key . adina for life inc. archived from the original on 2008 06 12 . retrieved 2008 08 22 . 1 companies portal retrieved from https en.wikipedia.org w index.php title adina world beat beverages & oldid 743700853 categories drink companies of the united statesmanufacturing companies based in san franciscofood and drink in the san francisco bay areacuisine of the western united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 19 50 . text is available under the creative commons attribution sharealike license ; 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