has multiple issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages the topic of this article may not meet wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources dela cruz english club news newspapers books scholar jstor free images january 2011 learn how and when to remove this template message this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . january 2011 learn how and when to remove this template message learn how and when to remove this template message dela cruz english club dcec type private industry language instruction founded saitama japan 2003 website www . . delacruz jp.com dela cruz english club or dcec is an english language conversation eikaiwa school in japan . the company was founded in 2003 by the company president ryosuke sasaki and is currently headquartered in chuo ku in saitama . 1 contents 1 meaning of the company name 2 history and milestones 2.1 founding 2.2 milestones 3 company premises 4 activities 5 curriculum 5.1 dcec method 5.2 dcec classes 6 payment system 7 instructor employment system 8 references 9 external links meaning of the company name edit the name dela cruz means of the cross in the spanish language . it also means crossing of paths or interaction . the company s goal is to create an enjoyable environment where japanese and foreigners alike can experience cross cultural communication in a pleasant manner . history and milestones edit founding edit dela cruz english club was founded in 2003 by ryosuke sasaki . 2 while working for one of the major chemical industry companies in japan he realized that english is an important communication tool in global business . 3 he then organized english conversation lessons as the general manager of the administrative department . however at that time he was dissatisfied with the quality of lessons and his english teachers who were lacking in business qualifications . he then searched the internet for options but later realized that his options were rather limited . he believed that the market was suffering from incorrect and ineffective methods of learning english and that the japanese people are being shortchanged for the money and effort they put into learning . so after twenty two years with the company he decided to take the risk of setting up his own company . having been taught english for a long time but remaining unable to converse freely he developed the concept karadade oboeru eikaiwa now called the dcec method . 4 milestones edit in march 2003 with initial capital of 3 million yen dela cruz english club started its operation on the third floor of hasumi building in omiya saitama . initially with 7 teachers and 25 students referred to as governesses governors and learners the number grew to 85 learners by september of the same year . from june 2003 the company started catering to companies in minato tokyo and tsukuba . in 2004 dela cruz english club s mission management was the subject of a case study of keio business school at the graduate school of business administration keio university . 5 in the same year a tie up between the company and windsor institute in australia was secured paving the way to send some learners to australia for homestay programs . january 2005 saw continued expansion with an increased capital of 10 million yen . 2006 opened with the publishing of the book daremo kangaenakatta nouni yasashii eikaiwa shuutokuhou authored by ryosuke sasaki in collaboration with some of dcec governesses . 6 and in march dela cruz english club launched its first audio cd make the first move . in april the company launched its innovative on line lessons referred to as italk lessons . on the other hand off site lessons referred to as company lessons continued to grow in number and by june of the same year the company was handling a total of 12 company lessons . in april 2007 a joint study on the effectiveness of the dcec method was conducted by saitama university . 7 8 another company lesson was added to its roster in november . in addition dela cruz started to offer more italk lessons to its company learners in shiga shizuoka and tokyo in 2008 . in the same year the company revamped its website launched blogs in blogger and started to join several networking sites such as twitter and facebook . moreover the company appeared in an article in the it media executive . in this article waseda university professor tatsuyuki negoro compared the merits and demerits of two different business models in the eikaiwa business in japan namely of nova and dela cruz english club . 9 at the start of 2011 dela cruz english club became a member of the japan association for the promotion of foreign language education or japfle . japan association for the promotion of foreign language education . 10 during the latter part of year 2012 the company dela cruz co. ltd. launched their new business teszara . the new business is all about giving their japanese clients an option to live overseas specifically in the philippines . 11 company premises edit until december 2004 dcec was located on the 3rd floor of omiya hasumi building in saitama city . in january of the following year it moved to the 5th floor . dela cruz english club in omiya saitama activities edit in line with its goal to provide its learners with cross cultural experiences and the chance to communicate in english dela cruz english club holds monthly activities in accordance to major holidays and festivals all around the globe such as rosh hashanah jewish new year samba and carnival in brazil eid ul fitr end of ramadan thanksgiving day in the united states and canada . in april 2003 it commemorated easter with an easter egg hunt . once a year bowling activities and outdoor lessons are held along with activities in the annual christmas party . curriculum edit dcec method edit at dela cruz english club the primary goal is for learners to speak in english rather than to study the language structure and to achieve perfect grammar . the objective is to learn the language naturally focusing on conversation skills not on writing . dcec classes edit the dcec classes are categorized as dcec based company italk email and special lessons . 12 dcec based classes are held in the company s headquarters in omiya saitama . this category is further divided into private semi private and buddy lessons . these 50 minute lessons depend on the number of learners in a class . company lessons are held on the client company s premises . the dcec governesses and governors travel to the location for a one or two hour class every week . the company provides lessons in various locations such as tokyo saitama tsukuba chiba shiga and osaka . 13 dcec s italk and email lessons are web based lessons . dcec s italk lessons use skype as their platform and students can have 25 minute to 50 minute lessons once or twice a week . on the other hand the email lessons are based on 2 email exchanges per week . it starts with an introductory email and officially commences when the learner responds to the email . the special lessons are customized lessons depending on the learner s needs and availability . some examples are job interview travel chinese language grammar japanese culture presentations and toeic lessons . in the grammar lessons participants review and talk about english grammar on the most basic level . learners write sentences and speak using the grammar forms reviewed in each lesson . the different types of questions given in the actual toeic and tips on how to answer them are shared with the participants in the toeic lesson . major tips include how to speed read for the reading section and how to figure out incorrect answers for the listening section . the japanese lesson is intended for advanced learners since it is in narrative form . it focuses on the muromachi period spanning three centuries prior to edo period . to highlight the strengths and weaknesses achievements and failures of the era a timeline technique is used . payment system edit according to the company s website payment system of dcec based lessons is based on the lesson type that a learner selected . 14 learners can opt to pay 4 12 24 50 or 100 lessons at a time . as the number of lesson increases there is a corresponding reduction of fee per lesson . instructor employment system edit part time instructor 15 night and weekend classes transport expenses are fully reimbursable v t e eikaiwa schools in japan current eikaiwa schools aeon american club berlitz coco juku dean morgan dela cruz english club ecc epion gaba nova peppy kids club seiha shane english school defunct eikaiwa schools geos see also education in japan english language education in japan general union juku mext teaching english as a foreign language references edit all about retrieved january 9 2011 all about retrieved january 9 2011 all about retrieved january 17 2011 dcec management webpage retrieved january 18 2011 ono kenosuke . 2004 . dcec keio business school . retrieved from http shelf3.bookpark.ne.jp pdf view2.asp site id kbsp & pg 1 & of kbsp 01722 . pdf & nf view & st kbsp706 & fs 8a7bfbceca2f4677 sasaki ryosuke . 2006 . daremo kangaenakatta nouni yasashii eikaiwa shuutokuhou hekitensha . saitama university website retrieved january 9 2011 uda kazuko and ryosuke sasaki 2007 . multipurpose approaches for acquiring english proficiency 1 retrieved january 9 2011 research institute of information technology and management waseda univ. lecture by tatsuyuki negoro president of the institute retrieved february 2011 japan association for the promotion of foreign language education retrieved january 19 2011 sankeibiz retrieved december 11 2012 dcec courses webpage retrieved january 11 2011 dcec company lessons webpage retrieved january 18 2011 dcec courses payment webpage retrieved january 11 2011 dela cruz english club website recruit retrieved on june 11 2012 external links edit official website dcec mail magazine dialogue official dela cruz english club blog retrieved from https en.wikipedia.org w index.php title dela cruz english club & oldid 681145074 categories english conversation schools in japanhidden categories articles with topics of unclear notability from january 2011all articles with topics of unclear notabilityarticles lacking reliable references from january 2011all articles lacking reliable referencespages using infobox company with unsupported parametersjapan articles missing geocoordinate dataall articles needing coordinates navigation menu personal tools not logged 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