please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . april 2012 a major contributor to this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . february 2012 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . april 2012 learn how and when to remove this template message learn how and when to remove this template message raja fashions type private industry tailoring founded 1957 founder raja daswani headquarters tsim sha tsui kowloon hong kong area served u.s.a united kingdom canada australia germany hong kong new zealand belgium switzerland u.a.e qatar key people r.daswani owner vishal daswani director products clothing fashion leather jacket suit owner mr. r daswani number of employees 500 website raja fashions.com raja fashions are a bespoke tailor based in hong kong with sales operations in other countries . 1 2 3 the company s business model is to take measurement from clients abroad for instance in europe and north america after which clothes are produced by tailors based in china . 4 5 6 7 founded in 1957 raja fashions started making bespoke garments for men and women from their store in hong kong . in response to the 1997 transfer of sovereignty over hong kong during which many of raja s british expatriate customers returned to britain the firm began setting up shop in hotel rooms in different cities across the world . 8 9 10 contents 1 history 2 raja luxe 3 fabrics 4 advertorial 5 references 6 external links history edit raja fashions was officially established in 1957 by the grandfather of mr. raja daswani who emigrated from northern india to hong kong and set up a custom tailored business in kowloon . 11 mr. raja daswani during the 40 year period between the establishment of raja fashions and the handover of hong kong back to china the raja fashions store in kowloon continued to grow in reputation . when raja daswani assumed operations he started promoting the brand raja fashions . 12 mr. r daswani fitting a customer after the handover of hong kong instead of waiting for customers to come to their store in kowloon mr. daswani decided to visit his customers in united kingdom and began setting stores in 5 star hotels in london and letting his previous customers know by mail that he would be coming to measure people for suits . these international tours proved profitable so raja fashions quickly adapted this strategy for others cities in the united kingdom and the united states . in 2009 raja fashions embarked on a second round of expansion establishing hotel shops in australia canada germany new zealand belgium and switzerland . in 2012 raja fashions offered service in the united arab emirate of doha for the first time . 13 raja luxe edit raja luxe luxury outlet in march 2012 raja fashions opened a high end showroom branded as raja luxe . the showroom featuring a 6 meter long wine bar is targeted at high end customers . in addition to luxury garments raja luxe offers bags shoes and ties as well as its own line of designer indian clothing . fabrics edit raja fashions offer customers over 20 000 different fabric swatches for their bespoke clothing . they also carry clothes from ermenegildo zegna lanificio tessilstrona guabello holland & sherry porter & harding harrisons loro piana charles clayton soktas angelico tessitura de quaregna and other fabric makers . advertorial edit an advertorial commissioned by the company an advert written in the style of a features article has become well known in britain and other english speaking countries for running unchanged for many years . 14 15 jonathan margolis the financial times journalist who wrote it while freelancing in 2004 has said that he believes the article may be the most printed text in the english language apart from the bible and the works of shakespeare although this has been disputed . 16 17 references edit confessore nick . his mission freeing men from the rack . new york times . retrieved 29 september 2016 . walial nona . bill clinton s suit has an indian gene . the times of india . retrieved 29 september 2016 . connolly joseph . a bespoke investigation . the spectator . retrieved 29 september 2016 . down christopher . operations management . university of warwick . retrieved 29 september 2016 . mccabe emily . suit up our picks for men s tailors in hk for bespoke clothing to dress yourself up . expat living hong kong . retrieved 29 september 2016 . chen te ping . reshaping hong kong s fading tailoring industry . wall street journal . retrieved 29 september 2016 . kelly john . in one instance n.y. outshines d.c. . washington post . retrieved 29 september 2016 . celebrity tailor daswani to set shop in india . the economic times . retrieved 2007 11 25 . fine living top 10 international tailors . www.askmen.com . retrieved 2009 11 25 . phelan amanda . cutting one s cloth to suit the recession . the irish times . retrieved 29 september 2016 . company profile . raja fashions . company profile . raja fashions . make an appointment . raja fashions . marozzi justin . bespoke becomes affordable . the spectator . retrieved 19 october 2015 . porter charlie . shirt tales . the guardian . retrieved 19 october 2015 . margolis jonathan . the world s worst ad it was all my own work . the guardian . retrieved 19 october 2015 . bernstein lawrence . strange ads that sell . info marketing . retrieved 19 october 2015 . external links edit media related to raja fashions at wikimedia commons raja fashions website coordinates 51 30 37 n 0 08 23 w 51.5102 n 0.1397 w 51.5102 ; 0.1397 retrieved from https en.wikipedia.org w index.php title raja fashions & oldid 742531982 categories high fashion brandsluxury brandssuit makerscompanies of hong konghidden categories orphaned articles from april 2012all orphaned articleswikipedia articles with possible conflicts of interest from february 2012articles with a promotional tone from april 2012all articles with a promotional tonecommons category template with no category setcommons category without a link on wikidatacoordinates not on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools 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