industry advertising founded soho london 1982 founder john bartle sir nigel bogle sir john hegarty parent publicis website www.bartleboglehegarty.com bartle bogle hegarty bbh is a global advertising agency . founded in 1982 by british ad men john bartle nigel bogle and john hegarty bbh has offices in london new york s o paulo singapore shanghai mumbai stockholm and los angeles and employs more than 1000 staff worldwide . contents 1 history 2 accolades 3 references 4 further reading 5 external links history edit bbh opened for business on 29 march 1982 in soho london . the agency s first ad was for levi s and it showed a black sheep going against the herd . it became the agency icon and spawned the phrase when the world zigs zag . the levi s black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them but it proved successful . 1 over the next 28 years bbh went on to produce many award winning films for levi s. launderette 2 starred nick kamen and was set to a soundtrack of marvin gaye s i heard it through the grapevine . other classic work includes drugstore 3 creek flatbeat 4 featuring flat eric a small yellow puppet clayman 5 and odyssey 6 which was directed by jonathan glazer . the company was also responsible for vorsprung durch technik for audi the lynx effect for unilever and keep walking for johnnie walker . in 2006 the agency launched zag 7 a branding and venturing division . 8 in 1997 leo burnett worldwide purchased a 49 percent share in bbh ; that share was then held by the publicis advertising group . 9 in july 2012 a final 51 % share in bbh previously attributed to the agency s co founders was bought out by part owners publicis . 10 bbh has worked for global brands including audi playstation levi straus british airways johnnie walker and axe . accolades edit bbh has won the queen s award for export twice . sir john hegarty was knighted in the queen s birthday honours list in 2007 and nigel bogle was knighted in 2013 . 11 bbh has been agency of the year twice at the cannes lions international advertising festival first awarded in 1993 and bbh founder sir john hegarty also won the first lion of st mark award . 12 bbh london was campaign magazine s uk agency of the year in 1986 1993 2003 2004 2005 2011 and 2012 . 13 and creativity s innovators of the year in 2014 . 14 bbh also became effectiveness agency of the year for 2008 at both the ipa and apg awards the first agency to achieve this feat . citation needed references edit close up why levi s proved to be such a good fit for bbh . retrieved 2015 09 11 . levi s laundrette advert 1985 . retrieved 2015 09 11 . levi s drug store video creativity online . retrieved 2015 09 11 . flat eric special reports guardian.co.uk . www.theguardian.com . retrieved 2015 09 11 . https www.youtube.com watch v r9pedjw xmi retrieved 2015 09 11 missing or empty title help cozens claire . levi s engineers a reversal of fortune . the guardian . retrieved 2015 09 11 . zag zag is a branding agency that ventures . we build powerful brands for clients . and we invest our branding skills and resources into ventures with partners . . www.zaginvention.com . retrieved 2015 09 15 . bbh branches into brand creation with zag launch . retrieved 2015 09 15 . patel kunur . 2012 07 05 publicis groupe acquires remaining stake in bartle bogle hegarty agency news advertising age . adage.com . retrieved on 2013 07 16 . publicis takes full control of bbh media guardian.co.uk . guardian . retrieved on 2013 07 16 . bogle becomes second bbh founder to be knighted . retrieved 2015 09 15 . cannes lions honours sir john hegarty with first lion of st. mark . advertising agency of the year bartle bogle hegarty . campaign . 13 december 2012 . retrieved 9 august 2014 . creativity innovators of the year bbh london . adage . 15 january 2015 . further reading edit hegarty john hegarty on advertising turning intelligence into magic . thames & hudson ; 13 june 2011 isbn 978 0 500 51556 3 . external links edit bbh website bbh creative work and company info bbh labs retrieved from https en.wikipedia.org w index.php title bartle bogle hegarty & oldid 744272434 categories advertising agencies of the united kingdomcompanies established in 1982publicis groupe1982 establishments in englandhidden categories pages with citations lacking titlespages with citations having bare urlspages using infobox company with unsupported parametersarticles containing german language textall articles with unsourced statementsarticles with unsourced statements from december 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 october 2016 at 05 58 . text is available under the creative commons attribution sharealike license ; 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