is about the company . for the carbonated beverage see coca cola . the coca cola company coca cola s corporate headquarters in atlanta georgia united states type public traded as nyse ko dow jones industrial average component s & p 500 component industry beverage founded may 8 1886 ; 130 years ago 1886 05 08 atlanta georgia u.s. founder asa griggs candler headquarters one coca cola plaza atlanta georgia united states area served worldwide except cuba and north korea key people muhtar kent chairman and ceo james quincey president and coo products list of the coca cola company products revenue us 44.294 billion 2015 1 operating income us 8.728 billion 2015 1 net income us 7.351 billion 2015 1 total assets us 90.093 billion 2015 1 total equity us 25.554 billion 2015 1 number of employees 123 200 2016 1 subsidiaries list of the coca cola company subsidiaries website coca colacompany.com coca cola the coca cola company which is headquartered in atlanta georgia is an american multinational beverage corporation and manufacturer retailer and marketer of nonalcoholic beverage concentrates and syrups . 2 the company is best known for its flagship product coca cola invented in 1886 by pharmacist john stith pemberton in columbus georgia . 3 the coca cola formula and brand were bought in 1889 by asa griggs candler december 30 1851 march 12 1929 who incorporated the coca cola company in 1892 . the company has operated a franchised distribution system since 1889 wherein the coca cola company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold exclusive territories . the coca cola company owns its anchor bottler in north america coca cola refreshments . the company s stock is listed on the nyse nyse ko and is part of djia the s & p 500 index the russell 1000 index and the russell 1000 growth stock index . as of 2015 its chairman and its ceo is muhtar kent . contents 1 acquisitions 2 revenue 3 stock 4 consumer relations 5 bottlers 6 civil rights 7 criticism 8 advertising 9 products and brands 9.1 brands 9.1.1 tab 9.1.2 other soft drinks 9.1.3 columbia pictures 9.1.4 breakmate 9.1.5 healthy beverages 9.1.6 best selling 9.1.7 information 9.1.8 green tea 9.1.9 glaceau 9.1.10 huiyuan juice 9.1.11 coke mini can 9.1.12 holiday can 9.1.13 world of coca cola 9.1.14 stake in monster beverage 10 sponsorship 10.1 sports 10.2 television 10.3 theme parks 11 see also 12 references 13 further reading 14 external links acquisitions edit the company has a long history of acquisitions . coca cola acquired minute maid in 1960 4 the indian cola brand thums up in 1993 5 and barq s in 1995 . 6 in 2001 it acquired the odwalla brand of fruit juices smoothies and bars for 181 million . 7 8 in 2007 it acquired fuze beverage from founder lance collins and castanea partners for an estimated 250 million . 9 10 the company s 2009 bid to buy a chinese juice maker ended when china rejected its 2.4 billion bid for the huiyuan juice group on the grounds the resulting company would be a virtual monopoly . 11 nationalism was also thought to be a reason for aborting the deal . 12 in 1982 coca cola purchased columbia pictures for 692 million . it sold the movie studio to sony for 3 billion in 1989 . 13 in 2013 coca cola finalized its purchase of zico a coconut water company . 14 15 16 in 2015 the company took a minority stake ownership in the cold pressed juice manufacturer suja life llc . 17 18 revenue edit the coca cola company s minute maid group north america offices in sugar land town square sugar land texas united states according to the coca cola company s 2005 annual report 19 the firm sells beverage products in more than 200 20 countries . the report further states that of the more than 50 billion beverage servings of all types consumed worldwide daily beverages bearing the trademarks owned by or licensed to coca cola account for approximately 1.5 billion the latest figure in 2010 shows that now they serve 1.6 billion drinks every day citation needed . of these beverages bearing the trademark coca cola or coke accounted for approximately 78 % of the company s total gallon sales . also according to the 2007 annual report coca cola had gallon sales distributed as follows 43 % in the united states 37 % in mexico india pakistan brazil japan and the people s republic of china 20 % spread throughout the rest of the world in 2010 it was announced that coca cola had become the first brand to top 1 billion in annual uk grocery sales . 21 stock edit since 1920 coca cola has been a publicly traded company . 22 one share of stock purchased in 1919 for 40 with all dividends reinvested would be worth 9.8 million in 2012 a 10.7 % annual increase adjusted for inflation . 23 in 1987 coca cola once again became one of the 30 stocks which makes up the dow jones industrial average which is commonly referenced as a proxy for stock market performance ; it had previously been a dow stock from 1932 to 1935 . 24 coca cola has paid a dividend increasing each year for 49 years . 25 26 stock is available from a direct purchase program through computershare trust company but unlike many programs has investment fees . 27 consumer relations edit throughout 2012 coca cola contributed 1 700 500 to a 46 million political campaign known as the coalition against the costly food labeling proposition sponsored by farmers and food producers . 28 this organization was set up to oppose a citizen s initiative known as proposition 37 demanding mandatory labeling of foods containing genetically modified ingredients . 29 bottlers edit houston coca cola bottling company 1996 2002 chevrolet express wagon from the coca cola company . in general the coca cola company and its subsidiaries only produce syrup concentrate which is then sold to various bottlers throughout the world who hold a local coca cola franchise . coca cola bottlers who hold territorially exclusive contracts with the company produce the finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners . the bottlers then sell distribute and merchandise the resulting coca cola product to retail stores vending machines restaurants and food service distributors . outside the united states the bottlers also control the fountain business . citation needed since the early 1980s the company has actively encouraged the consolidation of bottlers with the company often owning a share of these anchor bottlers . 30 the company s largest bottlers outside north america are 31 coca cola amatil based in australia australia new zealand indonesia south pacific nations company owns a share coca cola european partners plc based in the united kingdom western europe company owns share coca cola bottlers philippines inc. based in the philippines a joint venture between the company and coca cola femsa coca cola femsa based in mexico parts of mexico and latin america company owns share arca continental also based in mexico parts of mexico and latin america independent embotelladora andina s.a based in chile southern south america independent coca cola beverages africa based in port elizabeth south africa southern and eastern africa company owns share coca cola korea based in south korea independent coca cola hbc ag originally based in greece but now located in switzerland greece eastern europe russia and nigeria company owns share coca cola icecek based in turkey turkey southwest asia arabia company owns share swire group based in hong kong china taiwan hong kong independent kirin company based in japan independent in the united states the company bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to authorized fountain wholesalers and some fountain retailers . 32 after purchasing the north american assets of coca cola enterprises as of 2014 the company directly owns 100 % of coca cola refreshments the anchor bottler of coca cola products in north america representing about 90 % of canada and 80 % of the united states . citation needed other major bottlers in the united states are coca cola bottling co. consolidated based in charlotte north carolina company owns share coca cola bottling company of northern new england based in bedford new hampshire and owned by kirin company coca cola bottling company united based in birmingham alabama independent swire coca cola usa based in salt lake city utah and owned by swire group in september 2015 the company announced the sale of several production plants and territories to swire consolidated and united and creation of the coca cola national product supply system which controls 95 % of the territory in the united states . 33 civil rights edit after martin luther king jr. won the 1964 nobel peace prize plans for an interracial celebratory dinner in still segregated atlanta were not initially well supported by the city s business elite until coca cola intervened . 34 j. paul austin the chairman and ceo of coca cola and mayor ivan allen summoned key atlanta business leaders to the commerce club s eighteenth floor dining room where austin told them flatly it is embarrassing for coca cola to be located in a city that refuses to honor its nobel prize winner . we are an international business . the coca cola co. does not need atlanta . you all need to decide whether atlanta needs the coca cola co. within two hours of the end of that meeting every ticket to the dinner was sold . andrew young 35 criticism edit main article criticism of coca cola advertising edit coca cola advertising has been among the most prolific in marketing history with a notable and major impact on popular culture and society as a whole . the logo bottle design and brand image are internationally recognisable . their product is ranked the number one soft drink repeatedly internationally and has notoriety as the first soft drink consumed by astronauts in space . they employ a diverse range of integrated marketing communications to advertise through direct marketing web based media social media and sales promotions stringer 2015 . 36 the company carefully considers all touch points a consumer or prospective consumer has with the brand as potential delivery channels for the brand s message and makes use of all relevant communication systems . this well established long standing consistent approach has created a longing for the product that by far superseded the desire for that typically associated with a drink to quench one s thirst dudovskiy 2015 . 37 direct marketing they have exclusive vendor company partnerships which eliminates competition e.g. cinemas and restaurants only serving coca cola over pepsi . at sponsored sporting events they again eliminate competition by attaining sole sale rights as well as vip sales opportunities to important clients e.g. baseball fields . viral marketing the company also markets via mobile marketing in text messages e.g. . viral marketing campaigns stringer 2015 . 36 web & social media they set the industry benchmark as the brand so universally recognized that audience building is unnecessary . their fan engagement spans 86 million globally across social media channels . they deliver a consistently unified message whether it be through new products online interaction and social cultural or sporting events stringer 2015 . 36 sales & promotions in the retail setting direct store beverage delivery trucks mobile advertising as well as point of sale coolers and vending machines have bright red logo blazoned branding . in terms of food service coca cola is a food pairing suggestion that is now ingrained as a food match e.g. for popcorn burgers fries and hot dog combos stringer 2015 . 36 products and brands edit main article list of coca cola