type public 60 % privately owned traded as nyse vsi industry retail founded 1977 headquarters north bergen new jersey united states 1 number of locations 484 december 2010 2 key people colin watts ceo ; brenda m. galgano executive vp and cfo products nutritional supplements website www.vitaminshoppe.com vitamin shoppe store ann arbor michigan the vitamin shoppe formally vitamin shoppe industries inc. stylized as thevitaminshoppe is an american new jersey based retailer of nutritional supplements . it also operate stores in canada under the name vitapath . the company provides approximately 8 000 different skus of supplements through its retail stores and over 20 000 different skus of supplements through its retail websites . in 2002 vitamin shoppe industries was sold to an affiliate of bear stearns merchant banking a private equity unit of bear stearns for approximately 310 million . 3 the company made 751.5 million in net sales in fiscal 2010 and has a market capitalization of over 1 billion . 4 the vitamin shoppe held an initial public offering on october 26 2009 . 5 contents 1 history 2 products 3 reception 4 notes 5 references 6 external links history edit jeffrey horowitz founded the vitamin shoppe in 1977 . 6 7 products edit the vitamin shoppe logo the vitamin shoppe s retail stores and online sites carry a line of nutritional supplements 8 with supplementary lines such as vitamin shoppe s m.d. select a line put together by dr. ronald hoffman and the bodytech brand of sports supplements . in addition to their own brands the company carries third party lines including professional and specialized lines . a 2015 study led by dr. pieter a. cohen of harvard found that three supplements jetfuel superburn jetfuel t 300 and mx ls7 sold at vitamin shoppe contained bmpea . in response vitamin shoppe removed these products from shelves because the safety of these supplements were in question and may not comply with f.d.a. regulations . 9 reception edit on january 19 2007 independent laboratory consumerlab.com found 32.8 micrograms of lead per daily serving in vitamin shoppe s especially for women multivitamin . 10 15.3 micrograms is more than ten times the amount of lead permitted without a warning label in california the only state to regulate lead in supplements . the amount of lead found was found to cause cancer and death to 29 people nationwide . in the wake of extensive adverse media coverage vitamin shoppe withdrew the product but in a statement made by ceo tom tolworthy denied it had any proof the vitamins were contaminated and asserted that despite the high lead levels found in the consumer labs tests its vitamins were manufactured in accordance with good manufacturing practices . 11 on june 15 2011 vitamin shoppe s ultimate woman gold multivitamin was tested by consumerlab.com in their multivitamin and multimineral supplements review of 38 of the leading multivitamin multimineral products sold in the u.s. and canada . this multivitamin passed consumerlab s test 12 which included testing of selected index elements their ability to disintegrate in solution per united states pharmacopeia guidelines lead contamination threshold set in california proposition 65 and meeting u.s. food and drug administration fda labeling requirements . 13 notes edit garbarine rachele . commercial real estate new jersey ; after a false start a big building awaits its tenant the new york times may 29 2002 the vitamin shoppe 2010 annual report sorkin andrew ross . bear stearns unit is said to buy vitamin shoppe the new york times december 2 2002 the vitamin shoppe investor relations investor relations home . phx.corporate ir.net . retrieved 2013 09 02 . vitamin shoppe inc. vsi nyse sorkin andrew . bear stearns unit is said to buy vitamin shoppe . new york times . retrieved 11 march 2016 . a. the history of the vitamin shoppe . storify.com . retrieved 11 march 2016 . vitamin shoppe industries inc. introduction . enotes . of citation 28 october 2008 check date values in date help o connor anahad . study warns of diet supplement dangers kept quiet by f.d.a. . ny times . retrieved 30 april 2015 . a vitamin a day may do more harm than good . msnbc.com january 19 2007 vitamin shoppe calls for independent testing procedures nutraingredients usa.com january 26 2007 consumerlab multivitamin and multimineral supplements review main review . 15 june 2011 . retrieved 18 august 2011 . subscription required consumerlab multivitamin and multimineral supplements review testing method . 15 june 2011 . retrieved 18 august 2011 . references edit vitamin shoppe company history . funding universe after a false start a big building awaits its tenant . new york times may 29 2002 new vitamin shoppe leader . new york times june 22 2001 spinoff is unspun . new york times january 17 2001 external links edit vitamin shoppe official website vitamin shoppe official sports supplements site retrieved from https en.wikipedia.org w index.php title the vitamin shoppe & oldid 737415151 categories companies listed on the new york stock exchangecompanies based in hudson county new jerseyhealth food storesprivate equity portfolio companiesretail companies established in 1977food and drink companies of the united statesvitamin companieshidden categories articles with inconsistent citation formatscs1 errors datespages containing links to subscription only contentpages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 september 2016 at 16 43 . text is available under the creative commons attribution sharealike license ; 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