type private industry footwear founded france 1970 headquarters cholet france key people daniel raufast founder ; jacques chevallereau designer . products shoes apparel website www.kickers.co.uk kickers is a youth brand created in 1970 in france that produces a wide range of footwear and clothing . kickers was bought in 2007 by the royer group . contents 1 history 1.1 united kingdom 2 kick hi 3 music industry popularity 4 popular culture 5 references 6 external links history edit on the french scene in 1970 daniel raufast came across a poster advertising the musical hair . interested by all the barefooted youngsters wearing jeans he developed a new shoe concept which he believed to be more compatible with the blue jean generation . the designer jacques chevallereau then created the first jean boot . this new shoe was very different the use of nubuck ; shapes that looked more like short boots than regular shoes ; tough crepe soles made with natural rubber eyelets contrast stitching panels and appliqu s all obviously referencing denim . the success was such that within one season kickers production capacity grew from 300 to 12 000 pairs per month . immediately successful in france then germany by 1974 kickers were selling in over 70 countries . united kingdom edit during the 1980s kickers shoes become very successful in britain . so much so in some case children were queuing up until 10 o clock at night waiting upon deliveries and when the delivery did arrive the stock would be gone in a flash . many children also collected the flower shape tag and did not believe the shoes were real kickers unless this tag was included . 1 kick hi edit the kick hi boot was released in 1975 . music industry popularity edit it was in the late 1980s and early 1990s that kickers really gained popularity when kick his were heralded by icons on the manchester music scene . the kick hi then became popular in the rave scene first with acid house and then later with trance music . many fans of the shoe came from diverse and contemporary musical backgrounds including uk garage rnb pop and hip hop . popular culture edit over the years kickers has been associated with the music industry including ms dynamite so solid crew jarvis cocker noel gallagher mike skinner arctic monkeys craig david and rodney p. ian brown famously kicked off the trend by wearing a pair of kick his to the ha ienda as a cheeky retort to the strict no trainer policy . the stone roses wore them in their video for fools gold . a sheep sported a pair of kick his on the cover of the stepping stone 12 inch single by the farm . kickers sponsored the urban music awards uma 2007 and had an advertorial with nme which ended in september 2007 . references edit bbc i love 1980 tv programmes external links edit official website arte blog french dressing retrieved from https en.wikipedia.org w index.php title kickers & oldid 739195419 categories clothing companies of francecompanies established in 1970shoe brandsshoe companies of francesportswear brands navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais edit links this page was last modified on 13 september 2016 at 09 29 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view