london . beatties type subsidiary of house of fraser industry retail founded wolverhampton 1877 headquarters wolverhampton west midlands england products clothing cosmetics housewares parent house of fraser genre department store website beatties archived version house of fraser beatties was a small british department store group located primarily in the midlands of england . in 2005 when it had 12 stores the group was acquired by house of fraser . on 14 january 2006 the birmingham store closed because a similar house of fraser store rackhams was not far away . in august 2007 the telford store was rebranded along with the solihull and sutton coldfield stores . 1 dead link the group is gradually rebranding all its branches under the house of fraser name . in january 2010 the dudley branch was closed . contents 1 history 2 staff structure 3 department store locations 4 references 5 external links history edit the first beatties store in wolverhampton . beatties was founded in 1877 and had grown from a small family drapery business in wolverhampton to a department store with an excellent reputation for customer service . the company policy known as the four corners of responsibility stated that the responsibility to the customer was to provide the customer with a good range of well chosen good value merchandise . to offer this to the public in attractive surroundings backed by pleasant and effective service and in an atmosphere of complete integrity and responsibility . to demonstrate at all times a genuine desire to please . on joining beatties each member of staff known as a member was presented with a members guide to provide members with information about the company and its policies the condition of service offered the facilities available and the rules to be followed . staff structure edit members guide books issued to staff on joining beatties . general manager gm assistant general manager agm personnel manager pm department sales manager dsm assistant sales manager asm loss prevention officer plain clothes security sales assistants deck service personnel warehouse and delivery catering personnel for staff and customer restaurant managers at department level and above were known as grade 1 members . managers at assistant manager level were known as grade 2 members . as well as beatties own staff the store also employed concession managers and staff . the majority of these were in perfumery and ladies fashions but there were also a number of jewellery concessions . department store locations edit the beatties department store in telford prior to august 2007 rebranding to house of fraser . aylesbury buckinghamshire renamed house of fraser in 2009 birkenhead merseyside renamed house of fraser birmingham west midlands closed january 2006 burton upon trent staffordshire closed september 2012 dudley west midlands closed january 2010 store now oocupied by iceland huddersfield west yorkshire renamed house of fraser 8 may 2008 northampton northamptonshire renamed house of fraser closed in 2014 now occupied by next and primark solihull west midlands renamed house of fraser 1 sutton coldfield west midlands renamed house of fraser 1 dead link telford shropshire telford shopping centre renamed house of fraser in august 2007 1 dead link wolverhampton west midlands previously head office worcester worcestershire renamed house of fraser references edit a b c d new store loses beatties name express & star dead link external links edit official site retrieved from https en.wikipedia.org w index.php title beatties & oldid 739684740 categories department stores of the united kingdomhouse of fraserbuildings and structures in wolverhamptoncompanies established in 1877hidden categories all articles with dead external linksarticles with dead external links from december 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 16 september 2016 at 09 05 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view