industry food genre beverage producer predecessor spectrum resources 1 founded 1999 founder marc ellis stefan lepionka simon neal headquarters auckland new zealand products fruits fruit juices revenue nz 30 046 2008 parent asahi subsidiaries charlie s juice phoenix organics 1 website charlies.co.nz charlie s group limited is a new zealand producer of beverage drinks founded in 1999 by three friends marc ellis stefan lepionka and simon neal . originally the company produced fresh orange juice ; in 2001 charlie s expanded their product range to include a variety of other natural fruit juices . they also sell loose fruit fruit smoothies and sports water flavored with fruit juices . in may 2008 charlie s launched a line of fruit based softdrinks . 2 they market their products as honest referring to the fact that the products are not from concentrate with no sugar added . 3 they listed on the nzx in 2006 . 4 in 2008 charlie s opened a new plant in renmark south australia . 5 in 2007 a television advertisement for charlie s which featured children playing with fireworks was banned from airing after the television commercials approval bureau received letters of complaint . the commercial showed cartoon children allowing fireworks to explode between their teeth and shooting rockets at each other . the acting fire service national commander paul mcgill said it s really disappointing that an advertiser will use this occasion to produce a commercial that glorifies behaviour that was unacceptable 20 years ago and is unacceptable today . ron curteis charlie s marketing manager indicated that the commercial was not intended to condone such behavior and that they hadn t realized this sort of behavior was still a big issue . marc ellis director of charlie s later called for an overhaul of the advertising rules noting that the same panel who banned the commercial had initially certified that the commercial met all advertising standards . the ban eventually became part of a larger discussion about the difference between content allowed in programming versus advertisement . 6 7 in july 2011 japanese beverage company asahi acquired charlie s. 8 9 references edit a b spectrum resources ltd 5 july 2006 . charlie s earnings squeezed . the new zealand herald . retrieved 15 july 2009 . jenny ruth 1 january 2009 . another first for charlie s . sunday star times . retrieved 15 july 2009 . about us . charlie s. retrieved 15 july 2009 . david fisher 27 february 2005 . ellis in juice wonderland . the new zealand herald . retrieved 15 july 2009 . errol kiong 16 april 2008 . charlie s squeezes first juice from australian plant . the new zealand herald . retrieved 15 july 2009 . elizabeth binning 2 november 2007 . charlie s withdraws irresponsible fireworks ad . the new zealand herald . retrieved 15 july 2009 . charlies soda ad ban turns into fight over double standards . the new zealand herald . 30 january 2008 . retrieved 15 july 2009 . asahi group to purchase charlie s p & n water juice units william mace 4 july 2011 . mark ellis in line for millions from charlie s sale . stuff.co.nz . retrieved 4 july 2011 . external links edit charlies group nzx overview retrieved from https en.wikipedia.org w index.php title charlie % 27s & oldid 726241689 categories food and drink companies of new zealandmanufacturing companies based in aucklandasahi brewerieshidden categories use new zealand english from august 2015all wikipedia articles written in new zealand englishuse dmy dates from february 2011 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 20 june 2016 at 23 22 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view