citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . january 2014 learn how and when to remove this template message type subsidiary founded april 20 1956 ; 60 years ago 1956 04 20 1 as midas muffler macon georgia u.s. founder nate h. sherman headquarters palm beach gardens florida u.s. palm beach gardens number of locations 2 300 may 2011 2 revenue us 183.6 million 2011 operating income us 17.8 million 2011 net income us 4 million 2011 total assets us 215.8 million 2011 parent tbc corporation website www.midas.com midas in durham north carolina . midas in goodlettsville tennessee . midas in canada midas inc. is a chain of automotive service centers headquartered in itasca illinois . in the main markets of the united states and canada midas stores are company owned or franchised . in the 17 other countries it operates in citation needed the service centers are either licensed or franchised . midas is one of the world s largest providers of automotive services offering brake maintenance tires exhaust steering and suspension services at more than 2 000 franchised licensed and company owned midas shops in 13 countries including nearly 1 300 in the united states and canada . midas also owns the speedee oil & auto service business with more than 150 auto service centers in the united states . citation needed contents 1 history 2 the golden hand 3 slogans 4 midas man 5 references 6 external links history edit in april 1956 midas an acronym of muffler installation dealers associated service was established by nate h. sherman and the first midas muffler opened that year in macon georgia . the chain was originally known as midas muffler as they specialized in the replacement of mufflers . in recent years they have marketed themselves as auto service experts as they are capable of performing most routine and common automobile service including brakes fluid changes and suspensions . the name is derived from the king midas and his golden touch hence the slogan trust the midas touch . midas was acquired by tbc corporation in 2012 . 3 2005 revenues were 192.5 million usd down from 197.5 million in 2004 . citation needed the golden hand edit midas which has been known for its ground breaking marketing did it again in 2013 when it launched its wise talking golden hand to position midas as an irreverently funny yet trustworthy partner to drivers . citation needed slogans edit nobody beats midas . nobody . 1977 1986 4 the midas way . the way it should be . 1987 1996 you should trust a midas touch 1995 2000 trust the midas touch 2001 trust midas 2006 midas man edit midas has been represented in television commercials by a fictional character and spokesman called the midas man . the character has been portrayed by actor ralph peduto . 5 references edit www.americasgreatestbrands.com volume6 pdf midas.pdf pdf . americasgreatestbrands.com . retrieved 2016 04 18 . midas reports first quarter results tbc corporation has the midas touch finalizes acquisition http www.midas.com aboutmidas ourhistory tabid 166 default.aspx guzman kara 2014 05 13 . ralph peduto santa cruz actor dies from leukemia . santa cruz sentinel . retrieved 2014 06 12 . external links edit official website wikimedia commons has media related to midas automotive service . this article about an automotive industry corporation or company is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title midas automotive service & oldid 741930593 categories companies listed on the new york stock exchangeautomotive repair shopscompanies based in dupage county illinoisitasca illinoistbc corporationmotor vehicle company stubshidden categories articles needing additional references from january 2014all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from january 2014articles with unsourced statements from april 2016commons category template with no category setcommons category without a link on wikidataall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais edit links this page was last modified on 30 september 2016 at 15 38 . text is available under the creative commons attribution sharealike license ; 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