type private founded 2002 founder thomas p. friday karin friday steven turman headquarters irving texas united states website knockouts.com knockouts and knockouts haircuts for men are the trade names of a privately held american salon chain international as of early 2011 knockouts llc based in irving texas . 1 knockouts are full service grooming salons with a boxing and mixed martial arts sex appeal theme targeting men seeking an alternative to the cut rate chain salons . the today show nbc tv the big idea with donny deutsch cnbc and other media have compared knockouts to hooters restaurants for the sex appeal entertainment angle used to engage customers labeling knockouts the hooters of haircutting . 2 the salons have a gym warehouse like decor with faux boxing ring posts and ropes and a brick wall helping to define the space as well as boxing photos and memorabilia on the walls . there are flat screen televisions at each grooming station and in the waiting area . these are usually tuned to sports programs but are individually controlled by the customer . 3 knockouts employs an attractive all female staff of licensed hair stylists and massage therapists . 4 the services include haircuts hair coloring waxing manicures pedicures and six types of massage therapy . grooming products are also available for purchase . some locations also offer hair replacement and facial shaves . knockouts salons provide a free beverage to customers while they wait including water sports drinks and beer where legally permitted . 5 knockouts has sold over 500 franchised salons in 29 states . 1 contents 1 history 2 knockouts girls 3 promotions 4 references 5 external links history edit the enterprise was founded as a limited partnership by thomas p. friday his wife karin and friend steven turman in dallas texas in the summer of 2002 . the first knockouts salon opened on october 3 2003 in addison texas . in january 2005 the fridays bought majority control in the partnership . the partnership was converted to a limited liability company knockouts llc in january 2008 and is now based in irving texas . tom friday is chief executive officer of the company while karin friday is president and steve turman is chief compliance officer . 6 knockouts girls edit knockouts girls a knockouts girl is a licensed cosmetologist and or barber or a licensed massage therapist employed by a knockouts salon . they are recognizable by their uniform which features a white or red cotton top with the knockouts logo on the front paired with short satin boxing shorts . there are other shorts and shirts that can be worn together or paired with an outfit more suitable for cold weather . the company also uses other colors and designs for tops such as a jersey or other athletic wear . the remainder of the uniform consists of white scrunch socks and white athletic shoes . 7 promotions edit knockouts has partnered with axe a division of unilever . it is a co branding program whereby axe men s grooming products are used sampled and sold in knockouts salons and the knockouts girls wear shirts with both companies logos and slogans . the companies believe axe s hair crisis relief get girl approved hair campaign fits with knockouts sporty sexy image . knockouts currently sponsors an automobile nascar racing series team consisting of drivers bret guzik and matt barndt as well as dawson guzik a racer in the american motocross association . knockouts has sponsored the indiana ice of the united states hockey league and mixed martial arts fighter michelle waterson . 1 the knockouts girls and the executive team of knockouts llc give annually to under privileged orphaned children worldwide . they also sponsor foster parents that provide full time care for these little ones until suitable homes can be found for them . additionally the knockouts girls volunteer their time and energy for charitable events that are sponsored by non profit organizations . knockouts supports the national childhood cancer foundation and st. baldrick s foundation which raises money for research to combat cancer in children . knockouts has also been featured on your world with neil cavuto fox tv as well as numerous other local television and print media . specially chosen knockouts girls appear in a calendar sold at the salons but all knockouts girls make public appearances to promote their salons the brand and charities . 8 references edit a b c knockouts official website webb andrew may 5 2008 . hooters of haircutting . albuquerque journal . spalding tom december 3 2007 . the mane event . the indianapolis star . kooker naomi august 24 30 2007 . a little off the top risque hair salon eneters mass . . boston business journal . puelo gary june 7 2008 . a knockout haircut . the times herald . montgomery county pa . stubbe richard january 11 2007 . salon for men isn t pulling any punches . fort worth star telegram . shah angela august 23 2007 . cut out for guys . the dallas morning news . moore dave december 22 28 2006 . short work s a snip at knockouts . dallas business journal . external links edit official website retrieved from https en.wikipedia.org w index.php title knockouts & oldid 736233571 categories companies based in irving texasfranchisescompanies established in 20022002 establishments in texas navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 26 august 2016 at 03 10 . text is available under the creative commons attribution sharealike license ; 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