type subsidiary of vodafone industry mobile telecommunications isp predecessor bellsouth nz founded 1998 ; 18 years ago headquarters auckland new zealand products prepaid mobile phones postpaid mobile phones gsm umts 3g and 4g lte mobile networks cable internet internet tv services fixed line retail services fixed telephony mobile telephony internet access mvno telecommunications number of employees 3000 1 parent vodafone group website www.vodafone.co.nz vodafone new zealand is a telecommunications company operating in new zealand ; it is a subsidiary of the london listed company vodafone plc. it is new zealand s largest mobile phone operator based in auckland and was formed in 1998 after vodafone purchased bellsouth s new zealand operations . the company employs over 3 000 people and has operations nationwide with its main offices based in auckland wellington and christchurch . the company is part of new zealand telecommunications forum . the company has invested millions of dollars in its 3g network improving capacity in congested urban areas . it has new zealand s first 4g lte network and continues to maintain its 2g network . in february 2013 vodafone new zealand launched their lte network which is currently available in 54 centres in total . in june 2014 vodafone was ranked the fastest mobile network on the planet by speed testing service ookla . 2 in october 2006 vodafone bought ihug new zealand s third largest internet service provider and now provides internet service under the vodafone new zealand brand name . in 2012 vodafone also bought telstraclear making it nz s second largest isp . in june 2016 sky tv and vodafone agreed to merge with sky tv purchasing 100 % of vodafone nz operations for a cash payment of 1.25 billion nzd and issuing new shares to the vodafone group . vodafone uk will get 51 % stake of the company . 3 however the deal is subject to approval from the commerce commission . contents 1 market share 1.1 acquisitions 2 mobile services 2.1 coverage 2.1.1 gsm coverage 2.1.2 umts coverage 2.1.3 4g lte coverage 2.2 mobile virtual network service 2.3 phone numbers 2.3.1 029 prefix 2.3.2 comparison with 027 prefix 2.4 3g services 2.5 iphone 3 fixed line broadband 3.1 adsl and vdsl2 3.2 docsis cable 3.3 ufb 4 television 4.1 coverage 4.2 interactive services 4.3 defunct channels 5 criticism and complaints 6 telstraclear purchase 7 references 8 external links market share edit vodafone has over 2.3 million customers nationwide . 4 according to the commerce commission s 2012 telecommunications market annual report vodafone s market share in the mobile market was 42 % telecom new zealand s 37 % and two degrees mobile 20 % . the remainder of the market is made up of mvno operators who have a combined customer base of 1 % . 5 acquisitions edit bellsouth had 138 000 customers when it was purchased by vodafone in november 1998 . the company s main rival was telecom new zealand now spark new zealand s second largest telecommunications company behind vodafone . telecom had the advantage that it had a 6 year head start on bellsouth however this advantage slipped away in recent years . after vodafone took over bellsouth it expanded network coverage to compete more effectively with telecom . vodafone has constantly increased its market share and surpassed telecom in mobile customers . citation needed on 31 october 2012 vodafone acquired 100 % of telstraclear from australian company telstra . mobile services edit coverage edit vodafone operates a gsm 2g mobile phone network at 900 mhz and 1800 mhz a umts 3g network at 900 mhz and 2100 mhz and a 4g lte network on 1800 mhz with supporting 4g frequencies on 2600 mhz and 700 mhz . it states that the network provides service in around 97 % of where new zealanders live work and play . 6 gsm coverage edit vodafone operates a nationwide gsm service in the 900 mhz band . in areas with high demand there are additional gsm services operating in the 1800 mhz band usually from existing 900 mhz cell sites to provide more capacity . areas with both 900 mhz and 1800 mhz service cover most major business districts and large shopping malls . in recent years vodafone has also established some cell sites that only provide 1800 mhz service where it is difficult to release spectrum for more 900 mhz cell sites . most phones sold since the mid 1990s support both bands . 2degrees a rival operator provides its own gsm service in both the 900 mhz and 1800 mhz bands . 2degrees has a roaming agreement with vodafone allowing 2degrees customers to access vodafone s gsm and umts network in areas where 2degrees does not have its own mobile coverage . umts coverage edit in the main centres vodafone operates umts 3g service using the 2100 mhz band . umts service is often provided from the same cell site as 900 mhz and or 1800 mhz gsm services . most of the existing 900 mhz sites were built in the 1990s when it was not expected that a 2100 mhz network would be built hence the existing 900 mhz network was not at all optimised for 2100 mhz service . due to the fact that 900 mhz and 1800 mhz signals propagate further than 2100 mhz signals there were many areas beyond 2100 mhz coverage where umts phones would have to hand down to 900 mhz or 1800 mhz gsm service . in recent years vodafone has established many individual 2100 mhz umts sites to enhance 3g coverage . in rural areas vodafone has installed 900 mhz umts 3g service alongside their existing 900 mhz gsm 2g service . the 900 mhz umts service has roughly the same coverage area as 900 mhz gsm service so instances of umts service being handed down to gsm should occur far less often in rural areas than in areas covered by the 2100 mhz network . however many older umts phones only support 2100 mhz service so these phones will hand down to 900 mhz gsm even though there is umts service available at 900 mhz . rural broadband initiative rbi coverage vodafone have a contract with the new zealand government to provide fixed cellular access to the internet with antennas mounted on the outside of buildings homes and businesses at speeds of at least 5mbit s. much of the coverage as of 2015 is on 900mhz 3g hands down to 2g as a backup . by january 2016 vodafone has actively extended its 4g network throughout key rural areas and was on track to deliver speeds as high as 100mbit s. 7 rbi is sold by many isps and can include voice services and internet services designed to give similar plans and pricing as landline . vodafone wholesales rbi services over cellular to many isps any isp may provide rbi services over cellular adsl and ufb fibre what ever is the available at the customers rural property urban areas are excluded from rbi offerings . 4g lte coverage edit vodafone offers 4g lte coverage in 54 centres including auckland arrowtown christchurch hamilton new plymouth and queenstown on the 1800 mhz frequency band 3 and is available to all compatible devices . 4g was originally considered an add on and was included in three higher level plans 8 and the vodafone red plans . 9 the 700 mhz 4g lte frequency used in new zealand is apt band 28 and was first launched by vodafone in papakura on 21 july 2014 . 10 11 mobile virtual network service edit vodafone nz also provides services for mobile virtual network operators . this means other companies can resell vodafone s network services data telephone and sms under their own brand name . their customers connect to vodafone s network as any other vodafone customer would but instead of seeing vodafone nz as the network operator they will see the name of the company they pay for these services . mvno networks do not have their own cellular equipment so customers connect to vodafone s network constantly instead of jumping between networks . current mvnos running on vodafone s network include black white mobile and compass communications . this is different from 2degrees who offloads customers onto the vodafone network when they are not in a 2degrees mobile coverage zone . 2degrees has a roaming agreement with vodafone nz and as such their customers roam only on the network when they have no coverage otherwise they connect to 2degrees own equipment . phone numbers edit in new zealand all mobile phone numbers start with 02 . vodafone is allocated the 021 prefix with other networks being allocated other prefixes such as 022 to 2degrees and 027 to spark . however number portability was introduced to the new zealand market on 2 april 2007 which means that customers can bring for example their 021 prefixed number to spark or 2degrees . within new zealand the network is sometimes referred to in speech by its prefix i.e. are you 021 instead of are you with vodafone . 029 prefix edit vodafone used to operate the 029 prefix on behalf of telstraclear in addition to its own 021 prefix . telstraclear customers mostly corporates used to be able to get mobile numbers under this prefix ; these customers were billed by telstraclear instead of being billed directly by vodafone . in 2007 this agreement lapsed and in 2008 some of these customers were transitioned to telecom who serviced them initially with cdma2000 technology . those telstraclear 029 customers not transitioned to telecom new zealand remained with vodafone . subsequently telstraclear joined telecom as a mvno operator but that relationship soured and telstraclear re signed with vodafone in 2009 12 and remains on the vodafone network . comparison with 027 prefix edit spark nz formerly telecom new zealand vodafone s rival has fixed 10 digit numbers under its 0272 0278 prefix which allows approximately 7 million possible numbers . telecom originally had mixed 9 digits and 10 digits number using the older 025 prefix . the 027 prefix with only 10 digit numbers simplified its numbering system at the time of launching its cdma network . the older 025 prefix was phased out with its now redundant amps and tdma networks . 3g services edit on wednesday 10 august 2005 vodafone introduced a new 3g network employing the umts technology widely used in europe and elsewhere . using this standard vodafone now offers video calling music downloads sky mobile tv and other services from its vodafone live portal . vodafone began rolling out hspa data services on its umts network in 2011 ; at the time of writing may 2012 auckland wellington and christchurch have coverage . hspa is capable of a theoretical maximum 168 mbit s download speed and 22 mbit s upload speed although higher speeds are only supported in areas with an excellent radio signal . vodafone launched hd voice 13 on 7 november 2013 a high definition voice call technology . this technology works over 3g with hd voice compatible phones on vodafone to vodafone voice calls . iphone edit the first model of the iphone on the vodafone network the first iphone 3g released on 11 july 2008 was sold by vodafone in auckland new zealand to 22 year old student jonny gladwell at 12 01 am nzst . 14 the iphone 3g was only available to customers on the vodafone network . 15 3g coverage for iphone 3g was limited to major urban centres as the phone operated on 850 1900 and 2100 mhz bands ; vodafone s 3g network uses 900 and 2100 mhz . the 850 mhz 3g band is used by spark nz . 900 mhz capability was added from the iphone 3gs and subsequent models of iphone . subsequent launches of iphone models in new zealand have typically been a few weeks after the worldwide