lifestyle stores founded october 23 2004 headquarters new york city new york usa key people ralph lauren chairman & ceo products preppy rugby lifestyle apparel website www.rugby.com rugby ralph lauren was an american clothing brand launched in 2004 under the management of parent company polo ralph lauren the line has been retired . the brand specialised in preppy rugby inspired lifestyle apparel for male and female clientele ages 16 through 25 . rugby also encompassed rugby food & spirits a small caf modeled after the brand and offering dining inspired by the rugby theme . rugby merchandise was available at twelve stores throughout the united states as well as one in covent garden in london uk . by august 2008 merchandise was also available online at rugby.com . in november 2012 it was announced that ralph lauren would be ending the rugby line by february 2013 . on february 5 the rugby.com website was closed with only links to ralph lauren.com remaining . contents 1 brand history and identity 2 store locations 2.1 store locations 3 external links brand history and identity edit see also ralph lauren and polo ralph lauren rugby ralph lauren was a concept created by luxury lifestyle apparel designer ralph lauren . the brand s first location opened at 342 newbury street in boston massachusetts on october 23 2004 . rugby s lower price point and edgier styling catered to a younger shopper than lauren s other luxury clothing brands . though the company experimented with logos most of the clothing either carried a small embroidered rugby player r.l.f.c or a skull and crossbones motif . similarly the brand adopted its signature colours of yellow and navy stripes on its shopping bags tags and other promotional material . the brand consisted of a line of rugby shirts polos jackets suits dresses outerwear and accessories all with a distressed or embellished flair as well as rrl signature rugby football shirts that could be customized by buying patches in store . tying in with the brand name the staple of the concept was the rugby shirt . originally these rugby shirts were created in the school colors in the college towns that the rugby stores resided . rugby also had a full book of patches that customers could purchase to personalize their rugby shirt in store . typically there were also multiple luxury items in each line such as leather jackets and blazers . store locations edit rugby was available through its network of stores or on its website rugby.com . the brand held eleven stores and one flagship . stock was also available in limited quantities in ralph lauren outlet stores . store locations edit 342 newbury street in boston massachusetts rugby ralph lauren flagship . 43 king street covent garden in london united kingdom first european rugby ralph lauren store opened september 3 2011 1065 wisconsin avenue in georgetown washington d.c. the only store to include rugby food & spirits . stanford shopping center in palo alto california closed january 2010 2071 union street in san francisco california 115 elm street in new canaan connecticut 195 greenwich avenue in greenwich connecticut 1000 west armitage in chicago illinois 1123 emmet st n in charlottesville virginia 99 university place in new york city new york highland park village in dallas texas university village in seattle washington closed january 2009 main street in east hampton new york now open natick collection in natick massachusetts now closed omotesando in tokyo japan the mall at short hills in short hills new jersey all of these locations were closed by february 2013 when the brand ceased trading . external links edit www.rugby.com rugby ralph lauren official site ralph lauren vs united states polo association retrieved from https en.wikipedia.org w index.php title rugby ralph lauren & oldid 737949145 categories clothing brands of the united stateshidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 6 september 2016 at 01 16 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view