1 headquarters mumbai maharashtra india key people g. lellington founder amit sahai ceo 2 website official website snowcem paints is a leading manufacturer of exterior cement based masonry paint in india . established in mumbai in 1959 1 the company suffered a period of financial uncertainty and possible takeover early in the first decade of the 21st century but by 2008 sustained growth of the construction industry in india and the launching of new products has seen the company retain its independence . currently amit sahai a well known name in ceramic and paint industry has joined the company as executive director and will try to initiate the growth of the company . 2 3 4 contents 1 history 2 products 3 references 4 external links history edit snowcem began manufacturing exterior paints and coatings for the indian market in 1959 having been established in mumbai in that year by george lillington . 3 snowcem launched the sandtex brand in 1970 which had strong sales in the european market . in 2002 3 the company was the largest manufacturer of cement paint in india enjoying between 25 30 per cent of the national market share in this type of powder paint to which water is added and had attracted the acquisitive attentions of asian paints and berger paints india . 2 4 5 by 2008 however the company had retained its independence and launched new products to augment its traditional reliance upon cement paint including external acrylic emulsions and other liquid paints . 3 products edit snowcem paints snowcem relies heavily upon the manufacture of water based paints . cement paints for application to brickwork blockwork and concrete are often supplied in the form of fine powder to which a quantity of water is added immediately before use . 6 after formation in 1959 the products impermo hardcrete cemprover cemix snowfilla and snowsol were successfully introduced into the indian market between 1963 and 1969 . in the 1970s sandtex matt an exterior liquid coating in europe was launched and met with notable success . two new products were launched in 1997 premium quality snowcryl xt a pure acrylic base smooth exterior finish and impermo an integral cement waterproofing compound in liquid form . 1999 saw three new products introduced uni gloss a multi surface paint system trump a smooth exterior emulsion paint and snowplast an acrylic finishing plaster for interiors . in 2008 having avoided acquisition earlier in the decade snowcem launched snowdecor a range of texture finish products as well as the acrylic emulsions snowcryl and allrounder . 3 in addition to its manufacturing base in mumbai snowcem has facilities at gotan sinnar near nashik and at gummidipundi near chennai in tamil nadu . 4 references edit a b http www.snowcempaints.com about.htm a b c asian paints eyes buys ; talking to snowcem . the hindu business line . 2002 04 04 . retrieved 2010 09 27 . a b c d kunal kumar 2008 05 01 . snowcem paints launches three new products . indiaprwire.com . retrieved 2010 09 27 . a b c berger paints deal to acquire snowcem paints business called off . domain b.com . 2003 05 28 . retrieved 2010 09 27 . the hindu business line berger to buy snowcem paints business & 151 due diligence process to be taken up soon . hinduonnet.com . 2002 10 10 . retrieved 2010 09 27 . snowcem paint information sheet external links edit snowcem paints company website retrieved from https en.wikipedia.org w index.php title snowcem paints & oldid 744392038 categories chemical companies of indiacompanies based in mumbaipaint companies of indiacompanies established in 1959paint manufacturersindian brandshidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 october 2016 at 22 37 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view