data computer software mobile advertising founded palo alto california united states september 8 2004 2004 09 08 11 years ago founder pankaj shah zaw thet headquarters silicon valley san francisco bay area san mateo california united states number of locations 5 2015 area served united states 2004 present latin america 2010 2011 key people tim jenkins ceo ed koenig chief financial officer arash saffarnia svp chief architect michelle estabrook svp ad operations dave matthews chief revenue officer mari tangredi svp strategic partnerships ken mallon chief product officer chuck moxley chief marketing officer kirsten mcmullen chief privacy officer products 4info id 4info platform multi screen capabilities brands adhaven adhaven bullseye revenue us 28 000 000 2014 us 21 000 000 2013 number of employees 45 website 4info . com footnotes references 1 2 3 4 5 4info is an american corporation that provides mobile advertising technology for the placement and tracking of advertisements ; including on computers mobile phones and end point systems such as cash registers . 6 the company s products collect data on the extent to which its clients customers are exposed to their advertisements . 7 their clients include campbell s kraft macy s southwest airlines target and walmart . 8 contents 1 history 2 software and services 3 privacy 4 acquisitions 5 financials 6 references 7 external links history edit the company was founded in 2004 by pankaj shah 9 and zaw thet . 2 it originally focused on text based sms advertising . the company worked in mobile search 10 and in sms publishing and advertising . 11 in may 2015 mblox an independent application to person a2p sms provider acquired 4info s sms business line . 12 in 2006 4info won an emerging technology award . 13 in 2008 4info was estimated to be the largest provider of business to consumer sms content in north america by nielsen 14 15 16 claiming to send 80 million text messages a month in early 2009 17 and 200 million text messages a month in early 2010 . 18 nielsen rated 4info the fourth largest sms u.s. network . 19 in 2010 4info was the largest provider of free text message alerts and information in the u.s. 20 21 22 and the largest sms u.s. network . 1 23 24 in 2010 it was rated the second largest mobile advertising u.s. network . 25 4info was named a 2007 26 and a 2014 ao100 top private company winner . 27 4info is ranked 1742 on the 2015 inc. 5000 as one of america s fastest growing private companies . 4 the company is headquartered in san mateo california with other offices in the u.s. ; in total it employs 45 people . 4 the company moved into mobile display ads in 2011 . 28 software and services edit 4info claims their database has connected 152 million mobile devices to 101 million u.s. households . 29 april 2014 the company added multiscreen functionality that identifies pc and laptop activity enabling cross device targeting retargeting and multichannel retailing 6 that by july 2014 also includes video ads . 30 they offer geotargeting and geofencing . 31 august 2014 4info was awarded a patent for systems and methods for statistically associating mobile devices to households 29 claiming they can link 95 % of mobile users to their address and their other devices . 32 4info can directly match with third party data sources as well as a retailer s own customer data . the company purchases anonymous data from internet service providers mobile network operators and other information aggregate sources then uses media mix modeling 33 to send targeted advertisements from their clients . 6 4info then cross references with cpg data to look at actual purchases made by those who saw the ad . 32 34 35 partners 4info and catalina s june 2015 study reveals how mobile advertising is affecting in store sales . 31 the study looked at 83 mobile campaigns across a variety of cpg categories for 59 different brands ; campaign durations ranged from four to 38 weeks with 12 weeks on average . they claim mobile advertising generates more than double the sales of its desktop counterparts . 36 the benchmarking was performed using 4info partner 37 nielsen catalina solutions . 38 aol acxiom 39 app annie 40 catalina marketing 41 catalist datalogix 42 experian 43 millennial media nielsen 37 and others leverage 4info s mobile technology . in store visitation measurement company placed partnered with online to offline sales analyst 4info june 2015 enabling both companies to offer clients omnichannel retailing path to purchase insights . 44 in june 2015 4info and dmg solutions announced a strategic alliance creating solutions for multicultural marketing in the united states and targeting specific audiences . 45 in march 2016 4info and crossix formed a strategic alliance for household level pharmaceutical marketing ad targeting in the united states . 4info claims they did a six month set up process that doesn t allow personally identifiable data touch the partners systems in order to comply with hipaa . data broker and services firm acxiom sits in between crossix and 4info . 46 privacy edit the company incorporates privacy by design and has a chief privacy officer on staff . 47 they say they spend 20 % of their time discussing and addressing privacy issues . 47 in 2012 4info partnered with truste to protect consumer privacy when delivering mobile ads . 48 4info is in compliance with standards set by the digital advertising alliance . 47 49 acquisitions edit 2010 4info acquired butter a company specializing in creating customized mobile solutions and ad campaigns for the iphone and android platform . 50 financials edit in 2014 4info received a 6.5 million loan from avidbank 51 and has received funding from draper fisher jurvetson gannet mezzanine capital mitsui global investment u.s. venture partners and vulcan capital . references edit a b 4info and wau movil partner to offer mobile marketing solutions to latin america . close up media . retrieved september 29 2010 . a b cook 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services . mobile marketer . retrieved may 4 2011 . urbanski al. study mobile campaigns drive twice the sales of desktop . direct marketing . retrieved may 11 2015 . smith steve . acxiom partners with 4info for mobile retargeting and attribution at household level . mediapost . retrieved august 13 2013 . clancy heather . meet app annie the go to source for mobile insight . fortune magazine . retrieved march 26 2015 . neff jack . catalina marketing will target mobile ads based on in store purchase history . adage . retrieved march 11 2013 . constine josh . datalogix raises 25m to pump juicy offline purchase data into google and facebook . retrieved 28 january 2014 . schiff allison . experian turns up the volume on its cross channel capabilities with new partners . ad exchanger . retrieved july 30 2015 . kaplan david . placed racks up partners and patents crosses measurement milestone of 300m locations . geomarketing . retrieved june 24 2015 . 4info and dmg solutions announce strategic alliance creating 4info multicultural solutions . dmg solutions . retrieved june 10 2015 . data partners to tie mobile ads to drug refills doc visits . adage . march 3 2016 . retrieved july 4 2016 . a b c kaye kate october 6 2014 . privacy by design is crucial but not easy or cheap . advertising age . retrieved august 23 2016 . kats rimma . 4info truste team up to