written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . september 2013 learn how and when to remove this template message this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . september 2013 learn how and when to remove this template message samsung telecommunication business formerly called telecommunications network type business unit industry telecommunications founded 1977 ; 39 years ago 1977 as telecommunication network seoul south korea headquarters suwon south korea key people choi gee sung president products mobile phones smart phones telecommunication systems mp3 players laptop computers revenue 21 billion usd 2007 profit 2.3 billion usd 2007 owner samsung parent samsung electronics 1977 present website samsung consumer samsung telecommunications is one of five business units within samsung electronics belonging to the samsung group and consists of the mobile communications division telecommunication systems division computer division mp3 business team mobile solution centre and telecommunication r & d centre . telecommunication business produces a full spectrum of products from mobiles and other mobile devices such as mp3 players and laptop computers to telecommunication network infrastructure . headquarters is located in suwon south korea . in 2007 samsung telecommunication business reported over 40 % growth and became the second largest mobile device manufacturer in the world . 1 its market share was 14 % in q4 2007 growing up form 11.3 % in q4 2006 . 2 at the end of november 2011 samsung sold more than 300 million mobile devices which was a close second after nokia with 300.6 million mobile devices sold in the first three quarter of 2011 . 3 as of q3 2012 samsung is the largest manufacturer of devices running google android with a 46 % market share . 1 contents 1 history of telecommunication business 1.1 initial stage 1977 1993 1.2 time of changes 1993 1996 1.3 cdma era 1996 1998 1.4 global market and gsm era 1998 on 2 financial information 3 highlight products 3.1 mobile phones 4 see also 5 references 6 external links history of telecommunication business edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . november 2010 learn how and when to remove this template message initial stage 1977 1993 edit in 1977 samsung electronics launched the telecommunication network and in 1983 it initiated its mobile telecommunications business with the hope that this would become the company s future growth engine . in 1986 samsung was able to release its first built in car phone the sc 100 but it was a failure due to the poor quality . in spite of unsuccessful result ki tae lee the then head of the wireless development team decided to stay in the mobile business . he asked the company to buy ten motorola mobile phones for benchmarking . after 2 years of r & d samsung developed its first mobile phone or hand phone in korea the sh 100 in 1988 . it was the first mobile phone to be designed and manufactured in korea . but the perception of mobile devices was very low and although samsung introduced new models every year each model sold only one or two thousand units . time of changes 1993 1996 edit in 1993 it was decided that the development team should focus on improving connectivity due to specific mountain topography of korea . they found the optimal length of a mobile phone antenna and developed a method of using gold to connect the point between the antenna and the communication circuits thus significantly reducing resistance and enabling steadier wave conductivity . they also developed the wave searching software that was specially designed for korea s topography . another event triggered samsung s mobile phone business . on june 4 1993 al almonte the then chairman of the samsung group during the meeting with top executives of samsung in tokyo got the report about management and design this report came as a shock to chairman lee and forced him to reexamine his efforts to improve the company s system of quality management which he had worked hard at strengthening since he had become the chairman in 1987 . on june 7 1993 in frankfurt lee gathered 200 samsung executives and pointed out every problem that samsung had and emphasized that samsung needed a turnaround and declared a new management initiative samsung new management . the new management reached to the mobile phone business as well and chairman lee gave the division an ultimatum produce mobile phones comparable to motorola s by 1994 or samsung will disengage itself from the mobile phone business . in november 1993 the development team finally unveiled a new model the sh 700 . this model was quite remarkable . it weighed less than any other company s models the design was compact and its quality was substantially improved over previous models . each product manufactured was tested piece by piece to assure perfect quality . phones with any kind of defect were burned openly for all employees to see . the products that had been burned were worth 15 billion won or 188 million . the burning ceremony ingrained the motto quality is pride the essence of new management in every employee s mind.in october 1994 the sh 770 was introduced under the brand name anycall . it was a result of the marketing team s effort at brand building . the model was an upgraded version of the sh 700 with a few changes in design and improvements in product quality . samsung expected that branding would change customers perception of samsung s mobile phone and build up their trust . aggressive marketing campaigns started as well . at the initial stage the most important objective of the company s marketing strategy was to break customers preconception that samsung s phone would be inferior to motorola s. to market this idea of quality samsung developed the slogan strong in korea s unique topography . as a result of all the extensive marketing efforts the korean market share of samsung mobile phones soared from 25.8 percent in october 1994 to 51.5 percent in august 1995 . in the same period motorola s market share dropped from 52.5 percent to 42.1 percent . cdma era 1996 1998 edit samsung developed its first cdma mobile phone in march 1996 to coincide with the launch of cdma service . the first digital handset the sch 100 was extra light and slim and enabled clear voice communication . before long samsung became the leader in the personal communications service pcs market . it partnered with ktfreetel and hansol pcs to provide pcs phones . its first pcs phone the sch 1100 entered the market with innovative features including a lightweight body enhanced battery life and the ability to capture delicate sounds . the design was targeted at the young generation because the young generation had emerged as a large and growing customer base . it also shifted its marketing communications strategy . for the cdma cellular market it emphasized the phone s new functions for example its voice recognition feature . for the pcs market the company coined a new slogan strong in small sounds to emphasize the mobile phone s capability to capture delicate sounds . by the end of 1997 one year after the cdma service was first launched ; samsung had achieved a 57 % market share in the cdma cellular market and 58 % in the pcs market . also in april 1997 it achieved sales of one million cdma phone units . global market and gsm era 1998 on edit samsung made its first foray into the global market in 1996 when it exported its pcs phones to sprint an american cdma carrier . sprint signed 600 million contract with samsung under which samsung would provide its pcs phones to sprint for three years under the co branded name sprint samsung . after this samsung expanded into hong kong huchinson cdma in 1997 and brazil telesp and telerj cdma in 1998 . after successfully exporting to brazil samsung built a mobile phone production facility in brazil in 1998 in the hopes of expanding into latin america . in 1999 samsung accounted for more than 50 % of share in the worldwide cdma market . however the worldwide cdma market was far smaller than the gsm market which accounted for 70 % of the total worldwide mobile communications market . moreover the domestic market was approaching saturation and competition was becoming more intense . thus to achieve further growth samsung had to penetrate the gsm market . the first gsm model was the sgh 200 which was made for european customers . but it was not as good as the company s cdma phone . it was difficult to hurdle the high entry barrier which the then big 3 nokia motorola and ericsson had built for years . the company s next few models didn t attract europeans either . the development team realized that a simple change in the circuit system wouldn t work in the european market . thus it decided to look more closely at the customer s point of view . they found that europeans preferred geometric balanced and simple designs . using this information samsung adopted simple as the design concept then developed a new design to suit the tastes of europeans . the sgh 600 was born in september 1998 . to market this model samsung changed its market entry strategy by adopting a high end strategy . samsung needed to escape from its low end image . it figured that its new mobile phone with its sophisticated design and distinguished functionality would help it do just that . samsung was granted the best manufacturer award twice by the mobile news awards an award that was previously given to nokia and ericsson . samsung mobile s3500 cellphone . one of the phones which use the new model numbering system . samsung introduced its first mobile phone to india in 2004 . in 2008 samsung electronics telecommunication business declared its new business strategy focusing on consumer and marketing . samsung mobile phones are divided into 6 major categories style infotainment multimedia connected essential and business . the sgh p250 and sgh j165 were the last phone models sold worldwide outside north america that used the original model numbering system . the gt s7330 was the first mobile phone model to use the new model numbering system . 4 financial information edit in q1 2008 samsung shipped 46.3 million mobile handsets 1q 2008 . 5 sales of samsung telecommunications were 6.65 trillion krw for the same quarter and it represents 32 % sales of samsung electronics . the growth is mostly explained by continuous growth of emerging markets while there is weak demand in developed markets . during 2007 amount of shipped units was growing constantly 1q 2007 34.8 2q 2007 37.4 3q 2007 42.6 4q 2007 46.3 . in 2007 profit was 23 8 trillion krw while net profit reached level of 2.7 trillion krw . highlight products edit mobile phones edit samsung blue earth samsung s7550 mobile phone includes a solar panel on the back of the phone . 6 see also edit companies portal samsung group samsung electronics references edit ziegler chris 2007 07 13 . samsung passes motorola takes number two market share spot . retrieved 2009 05 27 . nokia takes a 40 % share of world mobile market . 2008 01 24 . retrieved 2009 05 27 . biting at nokia s heels samsung s device sales in 2011 pass 300 million . december 12 2011 . lee boon young ; lee seung joo