1886 headquarters auckland new zealand parent fonterra agricultural co operative website www.anchor.co.nz anchor is a brand of dairy products that was founded in new zealand in 1886 and is one of the key brands owned by the new zealand based international exporter fonterra co operative group . in malaysia singapore and taiwan the fernleaf brand is used in place of anchor . 1 contents 1 the anchor brand in new zealand 1.1 anchor milk 1.2 anchor milk powder 1.3 anchor butter and anchor cheese 2 the anchor brand outside new zealand 3 anchor spreadable 4 see also 5 references 6 external links the anchor brand in new zealand edit historically the anchor brand of milk products in new zealand was owned by the new zealand dairy group which merged with kiwi co operative in 2001 to form the mega dairy co operative fonterra . as this merger would leave new zealand with virtually no competition in the domestic dairy sector government legislation was required for fonterra to be formed . one of the requirements was that fonterra must divest its strongest domestic brand anchor in the new zealand market . this did not affect the brand internationally . the brand was sold to what is currently goodman fielder . between 2001 and 2005 fonterra grew one of their smaller milk brands which was originally only available in the south island of new zealand meadow fresh milk into a nationwide brand which provided good competition to the anchor brand of milk products . in 2005 fonterra did a brand swap with what is now goodman fielder swapping meadow fresh for anchor meaning fonterra could once again align its international and domestic dairy brands . anchor milk edit fresh anchor milk products available in new zealand are manufactured and marketed by fonterra brands a division of fonterra . the main milk processing plant producing anchor milk in new zealand is in takanini auckland . in addition to the common varieties with differing percentages of milk fat they also offer anchor xtra with extra calcium marketed to extra active parents and mega milk with extra vitamins as well as extra calcium marketed for children . 2 3 in 2013 the anchor brand was released in china . 4 anchor milk powder edit anchor milk powder is the major anchor product available in some developing countries such as guyana and ethiopia . anchor butter and anchor cheese edit anchor butter and anchor cheese are sold in new zealand ; however the brand for these products in new zealand is still owned by a goodman fielder subsidiary . for butter and cheese the brand was not returned to fonterra in the brand swap so not all anchor branded products are fonterra products in new zealand . however like most dairy products in new zealand the milk is still sourced from fonterra suppliers and for butter and cheese it is also likely that fonterra manufactured the products with goodman fielder simply packaging the products . the anchor brand outside new zealand edit internationally the anchor brand is 100 % owned by the fonterra co op group . it is available in and manufactured in many areas including australia barbados china 5 fiji ethiopia malaysia mauritius middle east pacific islands philippines russia singapore sri lanka taiwan united kingdom in the uk anchor block butter was imported from new zealand until august 2012 when arla foods uk the british licensee transferred production to a local factory at westbury wiltshire using british cream . 6 anchor spreadable edit anchor spreadable is one of the brand s specialised products . this butter based spread is softened with canola oil and spreads easily but marketing claims of its being spreadable direct from the fridge have been questioned . citation needed a 2003 campaign for anchor spreadable created by jonti picking of weebl and bob fame included television ads featuring wobbly cows . citation needed anchor spreadable as well as other new zealand butter products were banned from import into the eu for a short time . this came after a complaint made to the european commissioner for trade peter mandelson by the german dairy trader egenberger . 7 see also edit dairy farming in new zealand references edit our brands anchor . fonterra . archived from the original on 12 may 2008 . retrieved 2008 05 23 . anchor xtra . retrieved 2009 09 14 . mega milk . retrieved 2009 09 14 . anchor xtra . retrieved 2015 02 10 . anchor china . retrieved 2015 02 10 . http www.thegrocer.co.uk fmcg fresh dairy arla moves anchor butter production to the uk 232185 . article food & beverage industry news . foodworks . retrieved 2009 09 14 . external links edit anchor anchor institute anchor malaysia retrieved from https en.wikipedia.org w index.php title anchor brand & oldid 744003696 categories agricultural marketing cooperativesdairy farming in new zealanddairy products companies of new zealandfood and drink companies of new zealandnew zealand brandsfonterra brands1886 introductionshidden categories use dmy dates from august 2015use new zealand english from august 2015all wikipedia articles written in new zealand englishall articles with unsourced statementsarticles with unsourced statements from september 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages edit links this page was last modified on 12 october 2016 at 14 35 . text is available under the creative commons attribution sharealike license ; 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