issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages a major contributor to this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . february 2014 learn how and when to remove this template message the neutrality of this article is disputed . relevant discussion may be found on the talk page . please do not remove this message until conditions to do so are met . february 2014 learn how and when to remove this template message learn how and when to remove this template message luisaviaroma type s.p.a. industry clothing retail luxury fashion founded 2000 headquarters florence italy products designer clothes shoes bags accessories website luisaviaroma.com luisa via roma is a retailer of the luxury market since 1930 . 2 the store and its official web site luisaviaroma.com feature authentic women s men s and children s clothing shoes and accessories from both well known and emerging designers in the fashion industry . the store as well as the online shop is headquartered in florence italy . 3 contents 1 history 2 events 3 labels 4 logistics 5 references history edit in 1930 frenchwoman luisa jaquin opened a small hat boutique on via roma in florence . her husband slowly expanded the store by adding clothes and built his own factory to produce them . while still in college andrea panconesi their grandson became the visual merchandiser and flew to paris on his first buying trip . in 1968 while in paris andrea meet japanese designer kenzo and became the first store in europe to carry his label kenzo . from that point onwards andrea panconesi has led luisa via roma . 4 5 luisaviaroma.com was created to give select clients the ability to shop the concept store on line . the website was highly exclusive for the first 3 4 years . 5 6 7 the site was re styled in 2004 and opened to all web users in english . the website was later translated into italian german chinese russian french and spanish in an effort to expand in growing markets and adopt targeted marketing strategies . 4 7 the original store on via roma in florence was renovated in 2008 using eco conscious principles . the design also incorporated interactive screens and a restaurant on the top floor . 7 8 the seasonal buy it first project was later launched offering clients the possibility to buy directly from the runway shows . 9 events edit in the early 2000s the concept store began arranging communication events with companies such as nokia fiat puma adidas missoni lacoste levi s tim and coca cola . luisaviaroma s starting point has always been the true belief that clients look for experiences and not only for more products . 4 7 to celebrate 10 years of on line activity firenze4ever it s magic was held for the first time . the three day event invited 40 fashion bloggers from around the world to take part in style labs where they created multi brand looks and photo shoots . 4 5 10 the event has since been repeated twice a year at the launch of each new fashion season . each edition features a different theme unique guest list and live entertainment . 11 12 labels edit some of the over 600 designer collections are balmain burberry stella mccartney alexander mcqueen rick owens chlo dior homme dolce & gabbana dsquared lanvin marc jacobs emilio pucci fendi jil sander mulberry stephen webster jimmy choo christian louboutin moncler saint laurent paris etc. 13 logistics edit all orders are dispatched from the warehouse in florence italy . references edit http www.businessoffashion.com andrea panconesi maxim it 01 03 11 nr 3 page 147 luisa via roma http static.googleusercontent.com external content untrusted dlcp www.google.it it it adwords select success luisaviaroma.pdf a b c d http www.vogue.it trends il blog delle tendenze 2013 10 luisa via roma storia sthash .2 w045gpz.dpuf a b c http www.independent.co.uk life style fashion features surprises in store at boutique luisa via roma 2303170.html http fashionscollective.com fashionandluxury 04 one italian retailers impressive digital savvy spotlight on luisa via roma a b c d http www.wwd.com menswear news retail space europes best mens stores 3557051 full true http www.dezeen.com 2009 02 13 luisaviaroma store by claudio nardi architects http www.vogue.it magazine notizie del giorno 2010 11 luisa via roma http www.style.it moda armoire 2011 06 06 firenze4ever it s magic.aspx http fashionscollective.com fashionandluxury 07 why firenze4ever is a powerful business proposition http www.vogue.it magazine notizie del giorno 2014 06 firenze4ever milk magazine hk 02 06 11 nr 515 page 25 special picks luisaviaroma.com interview with the founder mr. andrea panconesi retrieved from https en.wikipedia.org w index.php title luisa via roma & oldid 724860762 categories retail companies of italyhidden categories wikipedia articles with possible conflicts of interest from february 2014npov disputes from february 2014all npov disputespages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 12 june 2016 at 00 33 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered 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