references but its sources remain unclear because it has insufficient inline citations . please help to improve this article by introducing more precise citations . march 2013 learn how and when to remove this template message w. jordan cereals ltd type partnership privately owned industry food manufacturing founded 1855 founder william herbert jordan headquarters biggleswade bedfordshire england uk area served uk key people bill jordan chairman david jordan vice chairman products breakfast cereals number of employees 400 slogan family millers since 1855 website jordans cereals jordans is a company that makes brands of crunchy oat and nut cereal similar to muesli based in biggleswade in bedfordshire . contents 1 history 2 conservation efforts 3 market share 4 food contents 5 product range 5.1 cereals 5.2 cereal bars 6 references 7 external links 7.1 news items 7.2 audio clips history edit holme mills centre holme mills on langford road in biggleswade situated next to the river ivel was bought by local farmer william herbert jordan in 1855 . the mill caught fire in 1894 and burnt down again in 1899 . it produced flour until 1972 when w. jordan cereals ltd the present day company was formed . it is run by bill and david jordan who are brothers and partners of the company . there is a factory shop in langford bedfordshire . its main product it started with and still produces is called crunchy oats which is based on granola . a mill was recorded on the site in 1086 as noted in the domesday book . in 1981 waitrose began to stock their products . also in 1981 jordans began production of a breakfast cereal bar called original crunchy . it now produces four different cereal bars including frusli which contains 25 % fruit breakfast bars luxury absolute nut bar and original crunchy bars . 1 luxury bars were introduced in 2004 . country crisp was introduced in 1991 . in 2002 they formed the joint venture the organic and natural food company with yeo valley organic . it produced vending machines for schools filled with healthy food . in april 2003 it won 2 a queen s awards for enterprise . in 2005 bill jordan was made a mbe . in september 2007 it sold 20 % of its company to associated british foods abf who make ryvita . as of 2015 jordans packaging is made by excelsior technologies ltd which is based in deeside north wales . conservation efforts edit jordans use oats which are grown by conservation grade farmers around britain who are paid a premium to create nature friendly habitats on 10 % of their farmed land . citation needed bill jordan owns the nature reserve at pensthorpe in norfolk which is taking part in high profile projects to bring back the rare eurasian crane and safeguard british natives such as the red squirrel . similar to the co operative group the company is concerned about the rapid decline in the bee population . it started the big buzz campaign in may 2009 with the help of the british beekeepers association and the bumblebee conservation trust . holme mill itself became a museum in 2015 with the opening of a visitor centre on the site after production transferred to a new facility in biggleswade s saxon gate development area . market share edit it is the uk s fourth largest cereals manufacturer after kelloggs nestl and weetabix . 25 % of their produce is exported with france being an important market ; half their exports go there and it is the country s best selling muesli cereal . the brand leader of crunchy muesli in the uk is their luxury crunchy . citation needed they belong to the association of cereal food manufacturers which is a member of the european breakfast cereal association . food contents edit types of nut used in the food products include hazelnut pecan brazil nut and almond . product range edit cereals edit muesli fruit & nut truly fruity nut & seed fruity fibre natural organic super berry country crisp crunchy oat clusters strawberry raspberry honey chunky nut dark chocolate raisin frusli cereal breakfast bar truly tropical apple sultana & cinnamon raisin & hazelnut cranberry & apple red berries blueberry burst crunchy oats super nutty raisin & honey special fruits & nuts tropical and super berry granola porridge oats chunky traditional organic and quick & creamy wheatgerm & wheatbran cereal bars edit original crunchy honey & almond breakfast in a bar cereal bar ; fruit & nut cranberry & raspberry maple & pecan flavours absolute nut luxury bar absolute berry bar references edit https www.jordanscereals.co.uk products cereal bars bars 1 external links edit jordans cereals official site jordans big buzz pensthorpe conservation trust springwatch in may 2008 news items edit bees in london in july 2009 bees in june 2009 the sun june 2009 20 % of company sold to abf in september 2007 upton farm in may 2006 independent july 2005 audio clips edit the bottom line on 18 november 2006 retrieved from https en.wikipedia.org w index.php title jordans company & oldid 742539746 categories breakfast cereal companiescompanies based in bedfordshirecompanies established in 1855cereal barsorganic foodbritish brandsfood manufacturers of the united kingdomfood and drink companies established in 1855hidden categories articles lacking in text citations from march 2013all articles lacking in text citationsall articles with unsourced statementsarticles with unsourced statements from april 2015 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais edit links this page was last modified on 4 october 2016 at 08 54 . text is available under the creative commons attribution sharealike license ; 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