primary sources . please improve this by adding secondary or tertiary sources . july 2007 learn how and when to remove this template message nirma limited type private industry fast moving consumer goods founded 1969 headquarters ahmedabad india key people karsanbhai patel to cmd products nirma detergent nima soaps revenue rs . 5008 crores us 1.12 billion 2011 consolidated number of employees 15 000 website www.nirma.co.in nirma is a group of companies based in the city of ahmedabad in western india that manufactures products ranging from cosmetics soaps detergents salt soda ash lab and injectables . karsanbhai patel an entrepreneur and philanthropist of gujarat started nirma as a one man operation . today nirma has over 15 000 employees and a turnover of over rs . 3 550 crores . contents 1 major products 2 overview 3 history 4 see also 5 references 6 external links major products edit soda ash linear alkyl benzene soaps detergents edible & industrial salt alpha olefin sulfonate sulfuric acid glycerin infusions injectables critical care products medical disposables sugar cement single super phosphate castor oil multilayer tubes seamless tubes tube laminate labels flexible laminate paper & plastic cups tarpaulin injection molding bromine overview edit starting as a one product one man outfit from a 100 sq ft 9.3 m2 room in 1969 nirma became a very successful company within three decades . 1 the company had multi locational manufacturing facilities and a broad product portfolio under an umbrella brand nirma . nirma successfully countered competition from hul and carved a niche for itself in the lower end of the detergents and toilet soap market.however nirma realized that it would have to launch products for the upper end of the market to retain its middle class consumers who would graduate to the upper end . the company launched toilet soaps for the premium segment . however analysts felt that nirma would not be able to repeat its success story in the premium segment . citation needed in 2000 nirma had a 15 % share in the toilet soap segment and more than 30 % share in the detergent market . citation needed aided by growth in volumes and commissioning of backward integration projects nirma s turnover for the year ended march 2000 increased by 17 % over the previous fiscal to rs . 12.17 bn . history edit in 1969 dr. karsanbhai patel a chemist at the gujarat government s department of mining and geology manufactured phosphate free synthetic detergent powder and started selling it locally . the new yellow powder was priced at rs . 3.50 per kg at a time when hul s surf was priced at rs 15 . soon there was a huge demand for nirma in ruppur gujarat patel s hometown . he started packing the formulation in a 10x10ft room in his house . patel named the powder as nirma after his daughter nirupama . patel was able to sell about 15 20 packets a day on his way to the office on bicycle some 15 km away . by 1985 nirma washing powder had become one of the most popular household detergents in many parts of the country . by 1999 nirma was a major consumer brand offering a range of detergents soaps and personal care products . 2 nirma s success in the highly competitive soap and detergent market was attributed to its brand promotion efforts citation needed which was complemented by its distribution reach and market penetration . nirma s network consisted of about 400 distributors and over 2 million retail outlets across the country . this huge network enabled nirma to make its products available to the smallest village . citation needed in november 2007 nirma purchased the american raw materials company searles valley minerals inc. making it among top 7 soda ash manufacturer in the world . 3 see also edit karsanbhai patel nirma university of science & technology references edit nirma ltd. com . economic times . 14 april 2013 . retrieved 14 april 2013 . srijan march 2010 . srimca.edu.in . retrieved 2016 09 03 . nirma shares soar 7 % on acquisition of us coenvironment . the economic times . november 27 2007 . external links edit official nirma company website v t e major indian companies economy of india list of companies of india automotive ashok leyland bajaj auto eicher motors hero motocorp hindustan motors mahindra & mahindra tafe tata motors tvs aerospace and defence bharat electronics drdo hal ordnance factories conglomerates aditya birla adani avantha bajaj bharti essar essel gmr godrej gvk hinduja itc jaypee jindal kirloskar jsw l & t lanco mahindra muthoot murugappa ramoji reliance adag reliance rpg sahara shapoorji pallonji sun tata tvs torrent ub videocon wadia civil aviation air india indigo jet airways consumer goods and retail britannia industries dabur flipkart future group godrej consumer hindustan unilever itc nirma reliance retail tata global beverages energy and natural resources bharat petroleum cairn india chennai petroleum coal india gail essar oil hindustan petroleum indian oil corporation l & t 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mobile mtnl reliance communications tata communications benchmark fy 2015 16 revenues of over us 1 billion retrieved from https en.wikipedia.org w index.php title nirma & oldid 741527713 categories chemical companies of indiamanufacturing companies of indialaundry detergentscompanies based in ahmedabadchemical companies established in 1969manufacturing companies established in 19691969 establishments in indiacompanies listed on the bombay stock exchangeindian brandshidden categories articles lacking reliable references from july 2007all articles lacking reliable referencesall articles with unsourced statementsarticles with unsourced statements from july 2016 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact 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