private industry advertising founded 1976 headquarters dallas texas united states key people stan richards founder and creative director website www.richards.com the richards group is an american advertising agency . it is the largest independently owned agency in the country . 1 working with founder stan richards there are 35 creative group heads . based in dallas texas the richards group reports annual billings above 1 billion . memorable work includes the chick fil a cows eat mor chikin 2 and the motel 6 campaign featuring tom bodett . major clients include or have included fruit of the loom the home depot sub zero wolf and zales . the agency handles advertising public relations and promotions for dozens of clients nationwide in addition to sports entertainment marketing for colleges and universities . partial list of clients dr pepper snapple group gamestop md anderson cancer center ram trucks sub zero the home depot the salvation army metropcs motel 6 orkin txu energy patr n quiktrip the richards group is associated by common ownership with houston advertising agency richards carlberg . citation needed in 2014 a 10 million fundraising campaign was completed to rededicate the advertising and public relations department at the university of texas at austin naming it the stan richards school of advertising and public relations . history edit key dates 3 1953 stan richards begins doing freelance design work in dallas . 1976 company becomes a full service advertising agency . 1986 motel 6 is signed as a client . references edit stan richards s unique management style . inc. magazine . 2011 11 01 . retrieved 2014 10 21 . chick fil a cows infiltrate cyberspace . allbusiness . 2002 07 31 . retrieved 2009 09 21 . the richards group inc. . funding universe . 2006 08 04 . retrieved 2009 09 21 . this business related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title the richards group & oldid 743419506 categories advertising agencies of the united statescompanies based in dallascompanies established in 1955business stubshidden categories all articles with unsourced statementsarticles with unsourced statements from september 2009all stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 october 2016 at 15 36 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view