aktieselskab traded as nasdaq copenhagen pndora industry jewellery retail founded 1982 founders per enevoldsen winnie enevoldsen headquarters hovedvejen 2 dk 2600 glostrup copenhagen denmark key people allan leighton ceo peder tuborgh chairman revenue dkk 11.942 billion 2014 operating income dkk 4.072 billion 2014 profit dkk 3.098 billion 2014 total assets dkk 10.556 billion 2014 total equity dkk 7.032 billion 2014 number of employees 15 000 2014 average website pandoragroup.com footnotes references financial reporting pandora a s often styled pandora is an international danish jewelry manufacturer and retailer founded in 1982 by per enevoldsen . 1 the company started as a family run jewelry shop in copenhagen . pandora is known for its customizable charm bracelets designer rings necklaces and now discontinued watches . the company has a production site in thailand and markets its products in more than 90 countries on 6 continents with approximately 9 500 points of sale . contents 1 history 2 distribution network 3 references 4 external links history edit pandora was founded in 1982 2 by danish goldsmith per enevoldsen and his then wife winnie enevoldsen . the pair began on a small scale by importing jewelry from thailand and selling to consumers . 3 after a successful wholesale venture in 1989 enevoldsen hired in house designers and established a manufacturing site in thailand where it is still located . with low production costs and an efficient supply chain the enevoldsens could provide affordable hand finished jewelry for the mass market . pandora s collection grew to include an assortment of rings necklaces earrings and watches . pandora started selling its signature bracelets in 2000 after a patent and several years of development . 4 the danish private equity group axcel bought a 60 % stake in the company from the enevoldsen family in 2008 . shares totalling dkk 9.96 billion us 1.84 billion were sold in an ipo in october 2010 one of the biggest ipos in europe that year giving pandora a market capitalisation of around dkk 27 billion . 5 the company is publicly listed on the nasdaq omx copenhagen stock exchange in denmark and is a component of the omx copenhagen 20 index . pandora became the world s third largest jewelry company in terms of sales after cartier and tiffany & co. 3 in 2011 more than one piece of pandora jewellery was sold every second . 6 shares fell nearly 80 % in 2011 after a shift in focus to higher end designs alienated core customers but performance recovered after a return to the more affordable mass market with the group reporting revenue of dkk 11.9 billion and net profit in excess of dkk 3 billion in 2014 . 7 distribution network edit tampa florida storefront pandora store oxford street london 2016 sales of the pandora brand began in europe and it first entered north america in 2003 . the company opened concept stores around the world before its franchising model began in australia in 2009 . 6 pandora products are sold in more than 90 countries on six continents through approximately 9 500 points of sale including approximately 1 600 concept stores ; the company employs over 15 000 people of whom 10 400 are located in gemopolis thailand the company s sole manufacturing site since 1989 . 8 pandora launched an online sales platform in europe in 2011 and began working to expand its e commerce to the majority of its markets including australia . 9 europe and the united states accounted for nearly 90 % of group sales in 2014 . the group announced a chinese distribution deal in 2015 with plans to increase store numbers to a couple of hundred in china . 7 in 2015 it bought out oracle investment s shares in its chinese distribution service . 10 references edit http www.jewellermagazine.com article.aspx id 234 pandora jewellery the jewel hut . www.thejewelhut.co.uk . retrieved 2016 07 20 . a b rachlin natalia 6 december 2011 . a danish fairy tale gone awry . new york times . lieber chavie 23 august 2016 . the charmed life of pandora . racked . vox media . retrieved 24 august 2016 . arnold martin 5 october 2010 . pandora shares leap on copenhagen debut . financial times . a b bitti mary teresa 22 january 2014 . how pandora jewelery grew to become a mega global brand . financial post . a b barrett claer ; paton elizabeth 17 february 2015 . pandora s jewellery earnings charm the market . financial times . pandora a s. pandora a s notice of extraordinary general meeting . globenewswire news room . katarina gustafsson 11 november 2014 . pandora seeks to tap hopeless male shoppers with web expansion . bloomberg . nasdaq globe newswire pandora enters into strategic alliance in china 17 february 2015 . accessed 19 february 2016 external links edit wikimedia commons has media related to pandora jewellery . official website reuters.com v t e omx copenhagen 20 companies of denmark march 2016 a.p. m ller m rsk carlsberg chr . hansen coloplast danske bank dsv flsmidth & co. genmab gn store nord iss jyske bank nordea novo nordisk novozymes pandora tdc tryg vestas wind systems william demant retrieved from https en.wikipedia.org w index.php title pandora jewelry & oldid 744234124 categories companies established in 1982jewellery companies of denmark1982 establishments in denmarkdanish brandshidden categories commons category with local link same as on wikidataofficial website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages danskespa olfran aisitalianonederlandsnorsk bokm lportugu s suomi edit links this page was last modified on 13 october 2016 at 23 37 . text is available under the creative commons attribution sharealike license ; 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