company traded as lse je . industry online food ordering founded 2001 headquarters london united kingdom key people john hughes chairman david buttress ceo revenue 247.6 million 2015 1 operating income 35.5 million 2015 1 net income 23.0 million 2015 1 website just eat.com just eat is an online food order and delivery service . it acts as an intermediary between independent take out food outlets and customers . it is headquartered in the united kingdom and operates in 13 countries in europe asia oceania and the americas . the platform allows customers to search for local take out restaurants to place orders online and to choose from pick up or delivery options . it is listed on the london stock exchange and is a constituent of the ftse 250 index . contents 1 history 1.1 india 1.2 ireland 2 investment 3 brand 3.1 tv advertisements uk 3.2 sponsorship 4 markets 5 see also 6 references 7 external links history edit jesper buch founded just eat in denmark in 2000 2 and launched the service in august 2001 . 3 in 2006 jesper buch moved to london and set up a team headed by sales director david buttress and launched just eat uk in march . 4 the international expansion from the uk headquarters started with the netherlands launched in july 2007 and was followed by ireland in april 2008 . 5 in january 2011 just eat established a joint venture in india . in february the group raised 30 48 million from their series b investment 6 allowing it to make 7 acquisitions in a year 4 partnerships to launch new countries with local operators eat.ch in switzerland in april 7 clickeat in italy in may 8 restauranteweb in brazil in june 9 and alloresto in france in december ; 10 3 acquisitions to solidify its presence in the uk urbanbite to get into the corporate market 11 and canada yummyweb purchased in april to cover the region of vancouver 12 and grubcanada in october for the ontario and british columbia markets 13 . in april 2012 just eat consolidated its position in the uk by acquiring fillmybelly.com . 14 a week later just eat announced its 40 64 million series c funding round . 15 the funds were partly used to launch the don t cook rebranding campaign in the uk and to acquire in october its main competitor in spain sindelantal . 16 after nearly five years at the helm of just eat the group ceo klaus nyengaard stepped down in february 2013 17 and was replaced in may by former uk md david buttress . 18 on 3 april 2014 just eat floated on the london stock exchange . 19 in july just eat increased to 80 % its stake in alloresto . 20 in september just eat merged its brazilian business restauranteweb with one of its competitors ifood to form the joint venture if je in which just eat has a 25 % stake . 21 in february 2015 just eat sold to foodpanda its investments in their indian jv 22 and continued its expansion in the americas by launching mexico via a 100 % acquisition of sindelantal and increased its stake in if je the brazilian jv with ifood . 23 in may 2015 just eat announced that it would buy menulog an australian food ordering company for 855 million australian dollars and would fund the deal by issuing new shares . 24 in july 2015 just eat acquired orderit.ca a canadian online food ordering company further solidifying its presence in canada . 25 in august 2016 just eat sold its operations in the benelux the netherlands & belgium to its dutch competitor takeaway.com for 22.5 million euros . 26 just eat s main competitors are deliveroo grubhub and hungryhouse . india edit just eat india was founded on 26 july 2006 as hungrybangalore 27 by ritesh dwivedy . 28 in august 2008 hungrybangalore was renamed as hungryzone . 29 hungryzone received a first round of funding raised from the indian angel network . on 17 january 2011 hungryzone announced a partnership with just eat . 30 just eat bought a 60 % stake in hungryzone . 31 ireland edit just eat ireland launched in april 2008 . in november just eat acquired 250 restaurants from eatcity.ie . 32 just eat ireland recently commissioned economic consultants dkm to carry out research on the irish restaurant industry and found that nearly 1.5 bn is spent on takeaway delivered food by irish consumers in 2015 . dkm said that takeaway services currently account for 57 % of restaurant sales and the sector is likely to grow by 17 % in the next four years . 33 investment edit in july 2009 just eat received their first series a 34 investment funding . index ventures and venrex capital invested 10.5 million 35 into just eat holdings ltd. the new investment capital enabled just eat to increase their expansion into other markets and further develop the business . in march 2011 a second round of investment 36 saw two leading us venture capitalists greylock partners and redpoint ventures invest 30 million . 37 greylock partners have previously invested in facebook linkedin and wonga . in april 2012 a third round of investment 38 saw vitruvian partners and existing backers index ventures greylock partners and redpoint ventures invest a further 40 million in just eat holdings ltd. 39 brand edit in 2016 just eat uk rebranded including a new logo by tweaking their branding completely wanting to create the world s greatest food community . 40 tv advertisements uk edit in late 2009 just eat uk began their first television marketing campaign . the adverts starred just eat s mascots belly and brain and were narrated by the wombles narrator bernard cribbins . the first two adverts entitled attention please 41 and down and up 42 ran throughout 2010 . at the start of 2011 a second wave of belly and brain tv adverts were created entitled listen and learn 43 and boxing clever . 44 following a complete overhaul of their global brand positioning and launch of the don t cook just eat brand campaign in september 2012 just eat launched a new series of tv ads . the adverts introduce audiences to mr mozzarella aka the mozz mr basmati mr sweet and mr sour mr t bone mr sashimi and mr halloumi a hapless motley crew of rebellious takeaway chefs who will stop at nothing to prevent amateur chefs from cooking at home . the ads including leave cooking to professionals 45 cooking is dangerous 46 cookbooks 47 and turn back cicciolina 48 and the fridge will also air . 49 sponsorship edit in may 2014 it was announced that just eat would be the primary shirt sponsor for derby county football club for the 2014 15 season . the sponsorship deal will last for three years . 50 on 1 july 2015 just eat became the primary shirt sponsor for oud heverlee leuven for the 2015 16 season . 51 in spite of the relegation of the team to the belgian first division b just eat and oh leuven announced on 19 may 2016 that they would continue their partnership although just eat would no longer feature on the front but rather on the back of shirts for the 2016 17 season . 52 markets edit as of august 2016 just eat operates in 13 countries in europe and south america . 53 see also edit zomato list of websites about food and drink references edit a b c annual report 2015 pdf . just eat . retrieved 9 april 2016 . a blog by entrepreneur jesper buch . jesperbuch.com . retrieved 2011 08 16 . just eat company presentation may 2014 pdf . just eat.com . just eat . retrieved 24 april 2015 . david buttress ceo just eat . university of london . retrieved 29 march 2015 . just eat company presentation may 2014 slide nr 11 pdf . just eat.com . just eat . retrieved 25 april 2015 . matthews carys . just eat raises 48m in investment startups.co.uk starting a business advice and business ideas . growingbusiness.co.uk . retrieved 2014 06 25 . just eat announces partnership with eat.ch . just eat.com . just eat . retrieved 24 april 2015 . switzerland in april through a jv with . just eat.com . just eat . retrieved 24 april 2015 . just eat expands into south america . just eat.com . just eat . retrieved 24 april 2015 . just eat moves into france with alloresto joint venture . just eat.com . just eat . retrieved 24 april 2015 . just eat digs in to corporate market with urbanbite acquisition . just eat.com . just eat . retrieved 24 april 2015 . just eat canada acquires yummyweb in vancouver . just eat.com . just eat . retrieved 24 april 2015 . just eat canada acquires grubcanada . just eat.com . just eat . retrieved 24 april 2015 . just eat cements uk leadership with fillmybelly.com acquisition . just eat.com . just eat . retrieved 24 april 2015 . bradshaw tim 2012 04 29 . just eat raises 64m for acquisitions . ft.com . retrieved 2014 06 25 . just eat acquires spanish competitor to consolidate position as world leader . just eat.com . just eat . retrieved 24 april 2015 . press release on klaus nyengaard leaving just eat . klausnyengaard.com . retrieved 14 february 2015 . david buttress appointed as ceo of just eat group . just eat.com . just eat . retrieved 24 april 2015 . just eat shares rise on stock market debut . the guardian . 2014 04 03 . retrieved 2014 04 03 . just eat increases stake in french based alloresto.fr to 80 % . just eat.com . just eat . retrieved 24 april 2015 . just eat s brazilian business restauranteweb to merge with ifood to create the online restaurant delivery winner in brazil . just eat.com . just eat . retrieved 24 april 2015 . indian investment update . just eat.com . just eat . retrieved 24 april 2015 . acquisition of sindelantal mexico and increased stake in if je joint venture . just eat . just eat . retrieved 24 april 2015 . just eat to buy australia s menulog . bbc news . 8 may 2015 . online food delivery giant just eat acquires rival orderit.ca . 20 july 2015 . o hear steve . just eat offloads netherlands and belgium business to takeaway.com for 22.5 m . techcrunch . retrieved 2016 08 02 . hungry bangalore order food online . mybangalore.com . retrieved 2013 04 27 . ritesh dwivedy . just eat.com . retrieved 2013 03 03 . hungryzone.com a foodie s delight . trak.in . retrieved 2010 11 30 . uk s just eat buys 60 % stake in restaurant listings site hungryzone . vccircle.com . 2011 01 13 . hungryzone sells 60 % stake to uk based just eat . nextbigwhat.com . 2011 01 13 . just eat plc acquires eatcity.ie . just eat.com . just eat . retrieved 24 april 2015 . takeaway food market worth 1bn to gdp . irishexaminer.com . retrieved 2016 05 26 . just eat raises 10.5 million . 14 july 2009 . retrieved 24 june 2014 . index ventures archived 20 december 2011 at the wayback machine . purkiss alan 2011 03 16 . just eat raises 48 million in funding round ft reports . bloomberg . retrieved 2014 06 25 . technology just eat in new funding round . ft.com . 2011 03 16 . retrieved 2011 08 16 . just eat just raised another 64m from vitruvian index greylock for online food ordering . techcrunch . retrieved 2014 06 25 . third round of 40 million for just eat . growth business . 30 april 2012 . retrieved 29 march 2015 .