industry restaurants founded 2008 founder solomon choi president & ceo headquarters new york ny number of locations 40 area served united states east coast products frozen yogurt smoothies parfaits oatmeal revenue 32.4 million us 2013 1 website 16handles . com 16 handles is an american brand of self serve frozen yogurt restaurants headquartered in new york city . there are 42 stores in seven states all on the east coast . contents 1 history 2 products 3 locations 4 marketing and technology 5 honors and awards 6 in popular culture 7 see also 8 references 9 external links history edit 16 handles was founded by solomon choi who serves as president and ceo . 2 3 4 in july 2008 choi opened the first 16 handles store in the east village in manhattan near the new york university dorms . 2 5 6 it was the first self serve frozen yogurt shop in new york 2 7 and the success of the self serve format spawned hundreds of imitators on the east coast . 2 8 in november 2009 choi opened a second location at the garden state plaza in paramus new jersey . 3 after receiving multiple inquires about franchising opportunities in 2010 the company began expanding through franchising . 4 5 by early 2011 there were 10 locations 9 and as of february 2015 there are 40 locations in 6 states . 10 in june 2014 16 handles announced plans to open 150 stores in the middle east over the next 10 years in a development deal with abu issa marketing and distribution with anticipated stores in turkey lebanon jordan saudi arabia syria kuwait bahrain qatar oman and the united arab emirates . 11 12 so far after the development deal abu issa marketing and distribution have opened up 3 stores in saudi arabia . one at haifaa mall shop g70 western jeddah saudi arabia . another at tala mall shop ff56 & 57 central riyadh saudi arabia and one at roshana mall shop k4 tahlia street al andalus jeddah . abu issa marketing and distribution also are planning on opening another store in qatar doha . for which the ceo . solomon choi will be the chief guest . products edit all 16 handles stores are self serve with customers building their own frozen yogurt sundaes and paying by weight . 3 each location has a rotating roster of 16 frozen yogurt flavors on tap . 3 flavors include cookies & cream coffee fudge brownie salted caramel mango peanut butter euro tart vanilla chocolate and graham cracker . over 40 toppings are available including fruit candy syrup granola carob chips and yogurt chips . 3 13 all 16 handles frozen yogurts are probiotic and most are also nonfat and gluten free . non dairy sorbet no sugar and low fat options are also available 6 13 as well as seasonal menu items such as a hot cocoa launched in december 2014 7 and special edition flavors such as caramel popcorn launched in may 2014 to coincide with the tony awards . 14 all of the yogurts and most of the toppings are certified kosher and some of the locations themselves are certified kosher . 15 in 2013 16 handles introduced artisanal flavors along with frozen custard . 2 some of the artisanal flavors use real fruit in the yogurt itself and 16 handles also offers a vegan soft serve made with coconut water . 16 in february 2015 the 16 handles store in new york s chelsea neighborhood began offering breakfast in the morning 10 17 serving greek yogurt hot oatmeal bowls and acai bowls with topping options including fresh fruit vegetables granola raw pumpkin seeds and raisins . the store switches back to frozen yogurt starting in the afternoon . like the frozen yogurt the refrigerated yogurt is sold by the ounce . the company plans on adding the breakfast format to additional 16 handles locations over the course of 2015 . 10 also in 2015 16 handles began offering coffee and tea at select locations . 18 locations edit 16 handles has 40 locations in the following us states 11 connecticut florida maryland massachusetts new jersey new york rhode island marketing and technology edit in 2013 16 handles launched the snappy new year campaign a promotion of short advertisements through snapchat a mobile app that allows users to send photo messages that self destruct after 10 seconds or less . 19 with the campaign 16 handles was the first brand to create and execute a marketing campaign using snapchat . 20 honors and awards edit the snappy new year campaign earned 16 handles mashable s 2013 mashie rising star award for digital marketing . 21 in july 2014 16 handles was listed at 15 on restaurant business magazine s future 50 an annual ranking of the fastest growing small chains in the us . 1 in popular culture edit 16 handles was featured as a location on a 2014 episode of the hbo television series girls in season 3 episode 8 . 22 in 2015 the williamsburg brooklyn location was featured on the comedy central television series broad city in season 2 in which it was renamed 42 squirts . 23 celebrities who have been spotted at 16 handles include jonah hill 24 katie holmes 14 and daniel radcliffe . 25 see also edit list of frozen yogurt companies list of frozen dessert brands references edit a b the future 50 2014 16 handles restaurant business 2014 . a b c d e anne kadet new york city happily drowning in fro yo wall street journal june 7 2013 . a b c d e kelly feeney self serve sundaes new york times december 31 2009 . a b karen e. klein franchising to expand the business archived march 15 2015 at the wayback machine . bloomberg businessweek august 3 2010 . a b peter vanden bos how to determine your business strategy inc. august 6 2010 . a b judy kneiszel one to watch 16 handles qsr magazine february 2013 . a b 16 handles battles the big chill with hot cocoa froyo fox business january 5 2015 . laurie kulikowski 16 handles aims to win in frozen yogurt consolidation thestreet.com april 24 2013 . adrianne pasquarelli fro yo chain expands as rivals melt crain s new york business march 22 2011 . a b c bruce horovitz frozen yogurt chain s breakfast twist usa today february 13 2015 . a b 16 handles frozen yogurt expanding into middle east bloomberg businessweek august 29 2014 . 16 handles expands to the middle east qsr magazine june 30 2014 . a b susan m. novick yogurt your way new york times october 15 2010 . a b jennifer peros celeb sightings see where your favorite stars hung out this week us weekly may 28 2014 . 16 handles frozen yogurt expanding along the east coast yeahthatskosher.com december 31 2013 . cindi avila healthy food swaps for the 4th of july fox news july 3 2014 . devra ferst 16 handles debuts breakfast tomorrow ; beer discounts at marta new york eater february 24 2015 . bao ong black tap craft burgers & veer debuts in soho ; tocqueville honors 15 years gotham march 10 2015 . john mcdermott brands experiment with photo messaging service snapchat facebook poke advertising age january 4 2013 . andre kay snapchat for small business consider 3 key factors entrepreneur march 19 2015 . lauren indvik announcing the winners of our 2013 marketing award the mashies mashable october 10 2013 . jenna marotta sam grittner and abbi crutchfield on girls relapsing looks like fun bedfordandbowery.com february 24 2014 . michelle young nyc film locations broad city season 2 on comedy central untapped cities february 9 2015 . wolf of froyo us weekly april 29 2014 . katie holmes suri cruise jonah hill and daniel radcliffe all love naughty gossip may 30 2014 . external links edit official website http 16handles . com retrieved from https en.wikipedia.org w index.php title 16 handles & oldid 738841188 categories restaurants established in 2008companies based in new york cityrestaurants in new york cityfast food chains of the united statesregional restaurant chains in the united statesfrozen yogurt businessesbrand name frozen dessertskosher restaurantshidden categories articles with wayback machine links navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 september 2016 at 10 58 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view