ag type private industry fashion glass founded 1895 founders daniel swarovski armand kosman franz weis headquarters wattens austria key people markus langes swarovski swartz family trust nadja swarovski products figurines jewelry and couture home decor chandeliers loose crystal elements number of employees 24 841 dec 2009 1 website www.swarovski.com swarovski ag sw r fski sworr off skee german pronunciation sva fski listen 2 is an austrian producer of cut lead glass headquartered in wattens austria . the company is split into two major industry areas the swarovski kristall business unit that primarily works with fashion design crystals and optics such as telescopes and the tyrolit business unit that manufactures bonded abrasives as well as concrete sawing and drilling machinery . contents 1 history 2 products 2.1 subsidiary companies 2.2 active crystals 2.3 figurines and collectibles 3 sponsorship and placement 4 gallery 5 see also 6 references 7 external links history edit daniel swarovski 1862 1956 the founder of the company daniel swarovski formerly daniel swartz was born in northern bohemia now the czech republic . 3 his father was a glass cutter who owned a small glass factory . it was there that the young swarovski served an apprenticeship becoming skilled in the art of glass cutting . in 1892 he patented an electric cutting machine that facilitated the production of crystal glass . 4 5 in 1895 swarovski financier armand kosman and franz weis founded the swarovski company originally known as a. kosman daniel swartz & co. later shortened to k.s. & co. 3 the company established a crystal cutting factory in wattens tyrol austria to take advantage of local hydroelectricity for the energy intensive grinding processes daniel swarovski patented . 4 6 nadja swarovski the founder s great great granddaughter is a member of the swarovski executive board . 7 products edit the swarovski crystal range includes crystal glass sculptures and miniatures etc. the swarovski crystal range includes crystal glass sculptures and miniature jewelry and couture home decor and chandeliers . it is best known for its small animal figurines which have loyal and longstanding collectors and fans . all sculptures are marked with a logo . the original swarovski logo was an edelweiss flower which was replaced by an s.a.l. logo which was finally replaced with the current swan logo in 1988 . 8 to create crystal glass that lets light refract in a rainbow spectrum swarovski coats some of its products with special metallic chemical coatings . for example aurora borealis or ab gives the surface a rainbow appearance . 9 other coatings are named by the company including crystal transmission volcano aurum and dorado . coatings may be applied to only part of an object ; others are coated twice and thus are designated ab 2x dorado 2x etc. in 2004 swarovski released xilion a copyrighted cut designed to optimise the brilliance of roses components with flat backs and chatons diamond cut . the swarovski group includes tyrolit makers of abrasive and cutting tools ; swareflex reflective and luminous road markings ; signity synthetic and natural gemstones ; and swarovski optik optical instruments such as binoculars and rifle scopes . swarovski have created a line of liquid and solid perfumes . 10 the company runs a crystal themed museum swarovski kristallwelten crystal worlds at its original wattens site near innsbruck austria . the crystal worlds centre is fronted by a grass covered head the mouth of which is a fountain . the grass covered crystal worlds centre houses exhibitions related to or inspired by the crystals but do not include explanations of how the designs are made produced or finished . swarovski work was exhibited at asia s fashion jewellery & accessories fair based on the concept of a single continuous beam of fragmented light travelling through a crystal . 11 subsidiary companies edit the centerpiece of the theme park the swarovski crystal covered christmas tree at the toronto eaton centre in 2006 swarovski crystal based animal and other figurines ornaments and fashion accessories . swarovski optik optics . atelier swarovski fashion and jewellery designers . viktor horsting and rolf snoeren designed a 2014 fall collection . 7 swarovski crystal palace avant garde lighting and design chandeliers etc. swarovski professional crystal elements produced by swarovski swarovski kristallwelten museum art and entertainment . swarovski gemstone business gemstone designs . swarovski lighting finished lighting products and solutions with crystal for architecture . tyrolit a manufacturer of bonded grinding and cut off wheels . swareflex a road safety products specialist . schonbek a crystal chandelier manufacturer . touchstone crystal swarovski s direct sales company for ready made jewelry swarovski entertainment swarovski s movie branch active crystals edit in 2007 swarovski formed a partnership with electronics giant philips to produce the active crystals consumer electronics range . 12 this includes six usb memory keys and four in ear headphones and in 2008 they included bluetooth wireless earpieces for the brand all with some form of swarovski crystal on them as decoration . figurines and collectibles edit swarovski s figurines are collectible with a stylized mouse being the very first figurine created . a smaller version of this mouse now labeled the replica mouse is still available . the company produces many types of figurines from ladybugs to limited edition disney collectibles . swarovski elements crystals were included in some collectible silver coins issued by the royal canadian mint in 2009 . 13 in november 2014 victoria s secret revealed its re design of the heavenly luxe perfume bottle . designed in italy using many swarovski crystals to embellish the ornate angel wings the 250 bottle of perfume is packaged in a gilded white lacquered box . 14 sponsorship and placement edit since 2004 swarovski has created the 9 foot diameter 2.7 m 550 pound 250 kg star or snowflake that tops the rockefeller center christmas tree in new york city . the tree ornament now serves as the inspiration for the smaller annual edition ornaments that have been sold in the retail stores since 1991 . swarovski was a sponsor for the 2004 film the phantom of the opera in which the standing model of the chandelier was composed of swarovski crystals . a swarovski shop window is visible later in the film . however instead of using the edelweiss flower which would have been the case in the era the film was set the current swan logo was used . the 2009 documentary film this is it showed michael jackson rehearsing for a concert tour featuring costumes covered in swarovski crystals . swarovski is product placed in the 2011 j lo promo video for the single on the floor alongside crown royal whisky and bmw . it is also product placed in the 2012 nelly furtado s big hoops music video . gallery edit swarovski store in frankfurt swarovski store in munich swarovski wattens the factory in wattens swarovskistra e wattens september 2007 swarovski signage and logo at its store at delhi airport . see also edit swarovski kristallwelten crystal worlds references edit swarovski facts and figures . brand.swarovski.com . retrieved 2010 04 24 . about swarovski . crystalfanaticsclub.com . retrieved 2009 09 16 . a b pederson jay . 1988 . international directory of company histories st. james press p. 422 . a b callan georgina o hara ; glover cat 2008 . the thames & hudson dictionary of fashion and fashion designers thames & hudson p. 248 . about us the story . swarovski . retrieved 2009 11 08 . campbell gordon 2006 . the grove encyclopedia of decorative arts volume 2 oxford university press us p. 407 . a b szmydke paulina 28 february 2014 . viktor & rolf to design for atelier swarovski . wwd . retrieved 28 february 2014 . swarovski crystal worlds . ninemsn . october 25 2007 . dodds jo ann november 20 2004 . a real gem off the beaten path . toronto star . free swarovski gift special offers . archived from the original on 2013 12 13 . swarovski crystallized paris . marmalade london . retrieved 2014 07 23 . swarovski philips unveil active crystals . press trust of india . september 24 2007 . royal canadian mint 2009 holiday gift guide . victoria s secret heavenly fragrance external links edit media related to swarovski at wikimedia commons official website v t e glass makers and brands contemporary companies anchor hocking arc international ardagh group armashield asahi aurora glass foundry aventas group baccarat berengo studio blenko glass company bodum bormioli rocco borosil caithness glass cox & barnard corning dartington crystal daum edinburgh crystal effetre international fanavid fenton art glass company firozabad glass industry flabeg franz mayer fuyao glass industry group co. ltd. glava glaverbel guardian industries hadeland hardman & co. hario heaton butler and bayne holmegaard glassworks holophane hoya kingdom of crystal kokomo opalescent glass works kosta glasbruk libbey owens ford liuli gongfang lzos iittala luoyang johns manville mats jonasson m ler s moser glass mosser glass nippon sheet glass ohara orrefors osram owens corning owens illinois pa abah e pauly & c. compagnia venezia murano phu phong pilkington ppg industries preciosa riedel royal leerdam crystal saint gobain saint louis i ecam schonbek schott sterlite optical technologies steuben swarovski tyrone crystal val saint lambert verrerie of brehat waterford watts & co. world kitchen xinyi glass zwiesel historic companies bakewell glass belmont glass company boston and sandwich glass company brockway glass carr lowrey glass company cambridge glass chance brothers clayton and bell dugan glass company duncan & miller dunbar glass fostoria glass company general glass industries gus crystal alexander gibbs gr nvik glasbruk hartford city glass company hazel atlas heisey hemingray glass company j. h. hobbs brockunier and company knox glass bottle company lavers barraud and westlake manufacture royale de glaces de miroirs millersburg glass company morris & co. nachtmann northwood glass company novelty glass company old dominion glass company james powell and sons ravenhead glass the root glass company seneca glass company shrigley and hunt sneath glass company venini & c. ward and hughes westmoreland glass company wheaton industries whitall tatum company white glass company worshipful company glassmakers a. h. heisey alastair pilkington antonio neri dante marioni edward d. libbey frederick carder friedrich henry clay fry henry crimmel henry william stiegel irving wightman colburn john adams john m. whitall lino tagliapietra michael joseph owens otto schott paolo venini richard m. atwater s. donald stookey salviati tomasz urbanowicz w. e. s. turner trademarks and brands activ bohemian glass bomex duran endural burmese glass chevron bead corelle corningware cranberry glass cristallo dragontrail favrile fire king gorilla glass macor millefiori murano glass opaline glass pyrex ravenhead glass tiffany glass vitrite vitrolite vycor waterford crystal wood s glass zerodur related articles list of defunct glassmaking companies retrieved from https en.wikipedia.org w index.php title swarovski & oldid 744344405 categories companies of austriamanufacturing companies of austriaaustrian brandsluxury brandsglass artglassmaking companies of austriaprivately held companies of austriacompanies established in 18921892 establishments in austriahidden categories commons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages catal e tinadeutschespa ol fran ais bahasa indonesiaitaliano magyarnederlands norsk bokm lpolskiportugu srom n sloven ina srpskisvenskat rk e edit links this page was last modified on 14 october 2016 at 16 38 . text is available under the creative commons attribution sharealike license ; 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