type subsidiary industry import distribution and marketing founded 1 october 1980 headquarters tonsley park south australia key people mutsuhiro oshikiri president and ceo products motor vehicles parent mitsubishi motors corporation website mitsubishi motors.com.au mitsubishi motors australia limited mmal is a fully owned subsidiary of parent company mitsubishi motors corporation of japan . its australian administrative headquarters are located in the adelaide suburb of tonsley park clovelly park south australia with branch offices in brisbane sydney melbourne and perth . the company was established in 1980 and began vehicle manufacturing in that year having taken over the facilities of chrysler australia . australian production ceased in 2008 and since that time the company has been exclusively a vehicle importer . mmal spare parts facilities are located in adelaide and sydney . contents 1 history 1.1 chrysler 1.2 mitsubishi takeover 1.3 sales challenges 1.4 cessation of local production and corporate restructure 1.4.1 redevelopment of plant sites 2 vehicle lineup 3 production and sales 1991 2007 4 references history edit chrysler edit construction of the vehicle assembly plant at tonsley park was commenced by the then owners chrysler australia in 1963 and the assembly plant was opened in october 1964 . chrysler s previous plant at keswick then shut down and sold to leading adelaide furniture retailer le cornu who renovated the building for its grand re opening in 1973 . as of december 2013 the keswick site is still the home of le cornu in adelaide . in 1968 chrysler opened an engine manufacturing plant south of adelaide at lonsdale to provide engines for the popular chrysler valiant models that were being produced at their tonsley park facility . mitsubishi takeover edit the colt subcompact car was produced from 1982 until 1990 the magna mid size car was produced from 1985 until 2005 after the acquisition by parent company chrysler of a 15 percent interest in mitsubishi motors corporation in 1971 chrysler australia began building mitsubishi designed chrysler branded vehicles namely the chrysler valiant galant later chrysler galant based on the 1972 1977 mitsubishi galant and the chrysler sigma a variant of the 1977 1985 mitsubishi galant . in 1979 mitsubishi motors corporation and mitsubishi corporation each acquired a one sixth equity in chrysler australia . the collective price paid for the two sixths equity was a 27 million . 1 on 30 april 1980 the two japanese companies assumed 98.9 percent control by paying a further 52 million to acquire chrysler s remaining 65 percent share . 2 3 the remaining 1.1 percent was held by 690 local investors . 3 the company name was changed to mitsubishi motors australia limited on 1 october 1980 . 4 production of the popular sigma range of vehicles continued under the mitsubishi name until 1987 with its eventual replacement the magna having been released in 1985 . colt production which had commenced in 1982 5 ended in 1990 with no locally manufactured replacement . the magna like its forebear the sigma was based on the japanese galant . input from mmal resulted in a wider car than the japanese donor model to suit the australian market and to compete with the popular ford falcon and holden commodore . a station wagon variant was added to the model lineup in 1987 . the magna received several model refreshes during the 1990s including a luxury variant named verada . however by the early 2000s it was clear that the magna verada line now in its third iteration had aged considerably . a facelift to the magna verada line in 2003 failed to lift sales . 6 after lobbying from mitusubishi motors australia limited mmal approval for construction of a new vehicle was granted by mitsubishi motors corporation . funding was provided to re engineer the tonsley park plant with the result that a new vehicle the mitsubishi 380 was delivered to the market in late 2005 . in 2003 mmal gained approval from mmc to create mitsubishi research and development australia mrdaus with a budget of 30 million . mrdaus was to be the fourth global mitsubishi research and development centre . mmal s proving ground at tailem bend was to be upgraded including the addition of a high speed oval and numerous other proving ground facilities and the testing and proving group s laboratories at mmal headquarters in tonsley park was also to be upgraded . mrdaus was originally tasked with completing mitsubishi 380 testing and proving prior to the start of volume production . mrdaus also negotiated substantial job share for the testing and proving of the ps41l the codename for a stretched 380 for the us market . unfortunately with the financial woes facing mmc globally and the cancelling of the ps41l program mrdaus was unable to reach its full potential . in late 2004 after expanding to 90 personnel the mrdaus expansion was halted before the 380 was even launched . a security fence around most of the expanded tailem bend site was almost completed and the earthworks for the high speed oval had begun when work was halted in 2004 . sales challenges edit mitsubishi motors corporation s financial and legal issues weighed hard on mmal with public perception of the viability of the company reaching an all time low in 2004 . company research conducted in mid 2004 revealed that roughly four out of every five believed that mitsubishi would cease production in australia . 7 the withdrawal of daimlerchrysler from its involvement with mitsubishi motors corporation in 2004 along with the revitalisation plan that called for the closure of the lonsdale engine plant did not help the public s perception of mmal as a viable company . mmal ended 2004 with a stockpile of approximately 4 000 unsold magnas and veradas . 8 to restore consumer confidence in the brand and to clear the model backlog a series of television advertisements began airing in december 2004 . 7 centred on mitsubishi australia s then chief executive officer tom phillips the advertisements promoted the introduction of an industry first five year 130 000 kilometre warranty . mitsubishi reworked a slogan from former chrysler chairman lee iacocca concluding their commercials with the tagline if you can find a better built better backed car anywhere then buy it . 9 the campaign successfully boosted sales and allowed the backlog to be cleared . the mitsubishi 380 the successor vehicle to the magna raised hopes for the future of mmal when launched . hopes stemmed from the sales success that the magna experienced when it was launched and the fact that the australian automobile market was growing at the time . however the 380 sold poorly from its introduction and failed to meet expected sales targets . this resulted in a reduction in daily production volume from 180 to 50 vehicles per day along with further reductions in the workforce . the make or break mitsubishi 380 began production in 2005 lasting less than three years on the market . sales of other mitsubishi motors corporation vehicles began to show improvement in asian and european markets as new vehicles were introduced during 2006 . these vehicles were also introduced into the australian market boosting mmal s australian sales into the segments that these vehicles occupied though this did nothing to help their sales of locally manufactured product . cessation of local production and corporate restructure edit on 5 february 2008 it was announced that mmal would cease production of the 380 at the tonsley park plant effective at the end of march 2008 . the two page statement released announced they would pursue a full import strategy for the australian market due to unviable 380 sales . 10 the last mitsubishi 380 sedan left the production line on 27 march 2008 . coinciding with the last vehicles to leave the line was the redundancy of about 500 workers with another 430 staying for another 12 months . those remaining decommissioned the plant and produced a stockpile of spare parts destined to last ten years . 11 by late 2009 mmal had removed the last piece of manufacturing equipment from the tonsley park assembly plant . ownership of the plant was handed over to the government of south australia on 16 december 2009 . 12 the disused mitsubishi plant in adelaide at the same time mmal began a restructure of the remaining divisions of the company . this restructure concluded in mid 2009 and saw staff numbers reduced to around 300 through redundancy and outsourcing . the majority of the remaining staff are involved with sales and marketing activities though mmal retains some capability to perform any design changes that may be required to fit mitsubishi motors corporation s global products into the australian market . mmal has retained its offices in sydney melbourne brisbane and perth with only minor changes to structure as these offices have only ever been sales based offices . redevelopment of plant sites edit the 61 hectare tonsley site is being redeveloped for retail tafe facilities hi tech manufacturing with future residential plans . 13 the lonsdale engine manufacturing plant was transformed into the onkaparinga recycling plant in 2010 . vehicle lineup edit since the end of local 380 production the entire vehicle range that mmal sells is imported from japan with the asx lancer outlander and pajero and from thailand with the mirage pajero sport and triton . current passenger cars mitsubishi mirage mitsubishi lancer mitsubishi asx mitsubishi outlander mitsubishi pajero sport mitsubishi pajero current commercial vehicles mitsubishi triton production and sales 1991 2007 edit year production sales 1991 29 074 n a 1992 36 714 n a 1993 52 521 n a 1994 47 859 n a 1995 39 728 n a 1996 43 235 n a 1997 58 290 n a 1998 47 296 n a 1999 34 883 n a 2000 38 566 70 599 2001 43 801 65 512 2002 46 191 65 054 2003 31 470 66 979 2004 17 245 56 260 2005 18 657 55 307 2006 10 560 57 288 2007 10 230 66 410 sources fact & figures 2000 fact & figures 2005 fact & figures 2008 mitsubishi motors website references edit 80m takeover of chrysler mitsubishi joins the big three . the canberra times . 1 may 1980 . p. 1 . retrieved 29 august 2016 . robertson david 1 may 1980 . 52m deal on chrysler . the sydney morning herald . p. 11 . retrieved 29 august 2016 . a b port ian 1 may 1980 . chrysler sold for a song . the age . p. 19 . retrieved 29 august 2016 . davis tony 11 march 1994 . diamonds are for export . the sydney morning herald . archived from the original on 10 may 2015 . tony davis aussie cars 1987 page 165 . mcdonald neil 3 march 2004 . magna s looks put dent in sales . the australian . retrieved 4 august 2007 . a b carey john ; mccarthy mike 2005 . wheels magazine special edition . wheels magazine . p. 50 . mitsubishi to reduce working week . the age . 10 november 2004 . retrieved 28 april 2008 . rise of the mitsubishi man . asia africa intelligence wire . 19 december 2004 . davis mark ; dowling josh ; norrie justin 5 february 2008 . mitsubishi plant to close in march . fairfax media . retrieved 2008 02 05 . mitsubishi shuts its doors in adelaide . the sydney morning herald . 28 march 2008 . retrieved 24 april 2008 . pettendy marton 2010 06 04 . chinese mitsubishis not for oz . goauto . john mellor . retrieved 2010 07 12 . government releases tonsley master plan at abc news 21 march 2012 v t e mitsubishi motors subsidiaries affiliates & factories colt car company diamond star motors dsm global engine manufacturing alliance gema lonsdale mitsubishi motors australia mmal mitsubishi motors europe mme mitsubishi motors north