type mobile advertising owner apple inc. country united states introduced july 1 2010 discontinued june 30 2016 markets world website www.developer.apple.com iad iad was a mobile advertising platform developed by apple inc. for its iphone ipod touch and ipad line of mobile devices allowing third party developers to directly embed advertisements into their applications . 1 2 announced on april 8 2010 iad is part of apple s ios 4 originally slated for release on june 21 2010 the actual date was changed to july 1 2010 . iad was announced at apple s june 7 2010 keynote with an ipad version appearing in the fall . hosted and sold by apple 3 the iad platform is expected to compete with google s admob mobile advertising service . 4 similar to admob iad facilitates integrating advertisements into applications sold on the ios app store . 5 if the user taps on an iad banner a full screen advertisement appears within the application unlike other ads that send the user into the safari web browser . ads are promised to be more interactive than on other advertising services and users will able to close them at any time returning to where they left their app . former apple ceo steve jobs initially indicated that apple would retain 40 % of the ad revenue in line with what he called industry standard with the other 60 % going to the developers . 6 the amount paid to developers has since been increased to 70 % . iad is expected to benefit free applications as well . 7 the iad app network was discontinued as of june 30 2016 . 8 timeline edit march 2010 acquisition of quattro wireless which specializes in mobile advertising . july 1 2010 launched platform iad in ios 4.0 for iphone ipod touch only . november 2010 began serving iads in ios 4.2 .1 for ipad . december 2010 launched in the uk and france . january 2011 starting in germany . february 2011 lowered the minimum amount of advertising contract to 500 000 . this is done to attract smaller advertisers . july 8 2011 lowered the minimum amount of advertising contract to 300 000 . this is due to return to a few large customers who have gone to a competitor . in particular citigroup and american retailer jc penney company . february 2012 lowered the minimum amount of advertising contract to 100 000 . this is done to deal effectively clarification needed with google . developer share of advertising revenue increased to 70 % . june 2013 lowered the minimum amount of advertising to 50 . it was speculated this was done due to low fill rates . 9 january 2016 the iad app network not iad just the advertise your app component will be discontinued as of june 30 2016 . 10 june 2016 the iad app network an ads developer platform for the company s iphone ipod touch and ipad devices officially shut down . 11 references edit nicholas kolakowski . apple iphone os 4 offers multitasking iad . eweek . retrieved april 21 2010 . apple s apps plus iad account for 8 % of stock price forbes.com s great speculations . blogs.forbes.com . april 20 2010 . retrieved april 21 2010 . apple unveils iad platform ; ipad sales look strong abc news . abcnews.go.com . april 8 2010 . retrieved april 21 2010 . ulanoff lance april 12 2010 . apple iad platform a case of the rich getting richer lance ulanoff . pcmag.com . retrieved april 21 2010 . krazit tom april 8 2010 . apple strikes back at google with iad relevant results cnet news . news.cnet.com . retrieved april 21 2010 . what s new in iphone os 4 . apple inc. retrieved april 22 2010 . foresman chris april 8 2010 . multitasking finally iad and more coming in ios 4.0 . arstechnica.com . retrieved april 21 2010 . https developer.apple.com news id 01152016a 1 2 heine christopher 30 june 2016 . as iad shuts down apple may be about to get a shot of advertising redemption . adweek.com . adweek . retrieved 7 july 2016 . external links edit official website v t e ios and ios based products history outline hardware apple tv apple watch series 2 ipad 1st 2nd 3rd 4th air air 2 ipad mini 1st 2 3 4 ipad pro iphone 1st 3g 3gs 4 4s 5 5c 5s 6 6 plus 6s 6s plus se 7 7 plus ipod touch 1st 2nd 3rd 4th 5th 6th software airdrop airplay airprint carplay cocoa touch control center core animation itunes ios 1 2 3 4 5 6 7 8 9 10 all notification center sdk siri spotlight springboard voiceover webkit bundled apps calendar contacts facetime find my friends find my iphone health ibooks mail maps messages music news notes photo booth photos reminders safari videos wallet watch discontinued newsstand apple apps airport utility ilife garageband imovie iwork keynote numbers pages logic remote remote discontinued beats music cards iphoto nike ipod services apple pay app store game center ibookstore icloud imessage itunes connect itunes store multitasking push notifications testflight discontinued iad itunes radio mobileme other 300 page bill ax sx mobile processors fairplay free and open source ios applications games history of iphone ifund jailbreaking metal swift wwdc v t e apple inc. history outline discontinued products founders steve jobs steve wozniak ronald wayne board of directors current james a. bell tim cook ceo albert gore jr. robert a. iger andrea jung arthur d. levinson chairman ronald d. sugar susan l. wagner former fred d. anderson gil amelio bill campbell mickey drexler larry ellison steve jobs delano lewis mike markkula arthur rock eric schmidt john sculley edgar s. woolard jr. jerry york executives current tim cook ceo jonathan ive cdo jeff williams coo luca maestri cfo angela ahrendts philip w. schiller eddy cue craig federighi dan riccio johny srouji bruce sewell lisa jackson paul deneve former steve jobs fred d. anderson john browett tony fadell scott forstall nancy r. heinen ron johnson peter oppenheimer mark papermaster jon rubinstein bertrand serlet sina tamaddon avie tevanian gil amelio ellen hancock david nagel guerrino de luca services apple id apple maps apple music apple pay developer iad testflight game center icloud iwork news newsstand stores apple store online app store ibookstore itunes store mac app store support applecare apple specialist certifications genius bar procare one to one products hardware macintosh intel transition ipod nano shuffle touch iphone ipad mini air pro apple tv apple watch apple sim apple mobile processors software classic mac os macos history server software ios version history tvos watchos core foundation developer tools final cut studio logic studio quicktime carplay companies subsidiaries beats electronics beats music braeburn capital filemaker inc. acquisitions anobit authentec inc. beats electronics beats music cue emagic fingerworks intrinsity lala next nothing real metaio p.a. semi primesense siri spotsetter topsy related advertising 1984 think different get a mac ipods product red campus design idg typography didi chuxing history codenames community criticism litigation fbi apple encryption dispute ios app approvals apple music festival welcome to macintosh 2008 documentary artistic depictions of steve jobs book category portal retrieved from https en.wikipedia.org w index.php title iad & oldid 733284641 categories ios apple apple inc. services2010 introductionshidden categories use mdy dates from october 2013wikipedia articles needing clarification from november 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages e tinafran ais italiano nederlands portugu s edit links this page was last modified on 6 august 2016 at 18 33 . text is available under the creative commons attribution sharealike license ; 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