subchannel of wisc tv madison wisconsin united states branding tvw channels digital 50.2 uhf virtual 3.2 psip affiliations mynetworktv 2006 present owner morgan murphy media television wisconsin inc. first air date january 1 1996 ; 20 years ago 1996 01 01 call letters meaning television wisconsin inc. name for morgan murphy s licensing company for wisc tv for fcc recording purposes former callsigns all fictional non fcc calls wisc2 1996 1998 tvw 1998 2001 wb14 2001 2002 upn14 2002 2006 my madison tv 2006 2009 tvw 2009 present former affiliations independent 1996 1998 the wb 1998 2002 upn 2002 2006 licensing authority fcc public license information digital subchannel of wisc tv profile digital subchannel of wisc tv cdbs website www.channel3000.com tvw tvw is the digital television subchannel of madison wisconsin station wisc tv and is affiliated with mynetworktv . the station is owned and operated by morgan murphy media wisc tv s owners and is available over the air on digital subchannel 50.2 or virtual channel 3.2 through the psip protocol as well as on channel 14 on directv and cable television systems in south central wisconsin . contents 1 history 2 programming 3 references 4 external links history edit tvw dates back to january 1 1996 when it launched as wisc2 ; the channel started out as a second programming provider from wisc tv for the madison media market . at its launch programming was made up of syndicated shows limited local news & productions regional sporting events including milwaukee bucks basketball and a national affiliation with bloomberg television . however wisc2 was only available to one localized outlying cable area and a low power line of sight programming service provider and not the main cable service in madison a setup that severely limited its potential audience . in 1998 a deal was struck which brought the wb television network to the station ; at the time the wb was only seen on area cable systems through the national version of wgn which dropped wb programming in 1999 and milwaukee s wvtv which slowly drew down out of market carriage agreements after acquiring wb affiliation . the wb affiliation was critical in having charter communications finally add tvw to their madison area systems . to coincide with the addition of the wb the station was re branded tvw which stands for television wisconsin inc. the license holder for wisc tv . tvw carried the full wb schedule along with a mix of syndicated programming wisconsin badgers sports and local shows produced by channel 3 and charter . tvw aired as a charter exclusive channel on channel 14 until fall 2000 when wisc launched their digital television signal on channel 50 and added tvw to subchannel 3.2 making it among the first permanent digital subchannels in the united states and allowing over the air reception of the channel . tvw would become wb14 in september 2001 to call out their main cable position on charter though the tvw name was retained as an official identification . august 2002 would see a network change for wb14 after acme communications purchased madison s then upn affiliate whpn the two stations would swap network affiliations with whpn becoming a wb affiliate under the new wbuw call sign while wb14 would change to upn 14 and become madison s upn affiliate . upn had already had some history with wisc tv as the station carried upn on a secondary overnight basis from 1995 until whpn s launch in 1999 . on march 8 2006 morgan murphy media and fox entertainment group announced 1 that upn 14 would be the madison affiliate for the new mynetworktv service . the station s on air name changed over to my madison tv on august 7 2006 . the station continued to air upn programming after midnight from mynetworktv s september 4 debut until upn s closure on september 15 . during the week of july 1 2009 my madison tv reverted on air identification back to tvw . unveiling a logo absent of any network or channel identification the rebranding was meant to emphasize a connection to madison and wisconsin in tvw s programming . 2 programming edit outside of the mynetworktv schedule syndicated programming on tvw includes divorce court the real crime watch daily and reruns of the middle and law & order criminal intent . local programs that are produced by and air on wisc tv also appear on tvw including sidelines a sports panel discussion show hosted by longtime madison sportswriter mike lucas that also airs in eastern wisconsin on time warner cable sports 32 . tvw also airs local high school football games under the prepmania banner . in january 2004 wisc tv launched upn14 news at nine a 5 minute news update featuring local and national headlines plus a brief weather presentation . the program was expanded to 30 minutes in september 2005 and rechristened news 3 at 9 on upn14 a branding that was revised in subsequent years to reflect the station s name changes . news 3 at 9 would be cancelled as of january 1 2012 the date wisc began producing the 9pm newscast for fox affiliate wmsn tv . 3 some wisc news content is still included on tvw including hourly weather updates and repeats of wisc s early morning news from 7 9am while wisc airs cbs this morning . references edit upn 14 to become my network tv this fall announcement on channel300.com march 8 2006 my madison tv is now tvw from channel3000.com accessed on 7 10 2009 . newman judy january 5 2012 . wisc tv now providing news services for fox 47 . wisconsin state journal . retrieved january 6 2012 . external links edit tvw website v t e television stations in southern wisconsin including madison local stations wisc tv 3.1 cbs 3.2 tvw mntv wzck lp 8 bounce tv wmtv 15.1 nbc 15.2 the cw 15.3 antenna tv 15.4 weathernation tv wha tv 21.1 pbs wpt 21.2 wis 21.3 create w23bw d 23.13 abn wkow 27.1 abc 27.2 metv 27.3 decades wmwd ld 38.1 daystar wmsn tv 47.1 fox 47.2 comet 47.3 grit wbuw 57.1 ind. 57.2 movies 57.3 h & i outlying areas w22ci 31.1 pbs wpt 31.2 wisc 31.3 create bloomington w43br 43 fam baraboo wwrs tv 52.1 tbn 52.2 hillsong 52.3 juce tv smile 52.4 enlace 52.5 tbn salsa mayville cable only stations charter xtra fox sports wisconsin mmsd channels madison city channel oregon cable access wisconsineye wsto stoughton wyou madison wytu ld 63.1 telemundo milwaukee atsc m h mobile dtv wkow 27.1 abc defunct stations w29dc 29 tbn janesville adjacent areas chicago milwaukee rockford eau claire la crosse wausau quad cities cedar rapids green bay v t e mynetworktv network affiliates in the state of wisconsin wisc 3.2 madison kbjr 6.2 superior duluth wsaw 7.2 wausau w42dh d 7.2 sayner wkbt 8.2 la crosse wcgv 24.1 milwaukee wacy 32.1 appleton green bay see also abc cbs cw fox ion mynetworktv nbc pbs other stations in wisconsin v t e morgan murphy media radio stations keze khtq kiyx kvni kxlx kxly kxly fm kzzu fm wglr wglr fm wpvl wpvl fm television stations kapp abc kvew abc kxly tv abc kxmn ld metv wisc tv cbs tvw mntv wkbt dt cbs mntv retrieved from https en.wikipedia.org w index.php title tvw wisc tv & oldid 739559680 categories television stations in madison wisconsinmynetworktv affiliatesmorgan murphy stationsmynetworktv subchannel only affiliates navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 15 september 2016 at 11 59 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a 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