verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . april 2013 learn how and when to remove this template message bernina international ag type aktiengesellschaft founded 1893 headquarters steckborn switzerland key people hanspeter ueltschi owner and chairman of the board of directors claude dreyer ceo products bernina sewing machines textile machines net income chf 198 million consolidated net turnover 2008 of which 65.2 % usa 24.1 % europe 10.7 % other countries number of employees 1097 annual average for 2008 of which approx . 320 in steckborn website www.bernina.com bernina international ag is an international manufacturer of sewing and embroidery systems . the company was founded in 1893 in steckborn switzerland . the origins of the company lie in the invention of the hemstitch sewing machine by karl friedrich gegauf in 1893 . currently the company s products include sewing machines embroidery machines serger overlocker machines and computer software for embroidery design . contents 1 company 1.1 company profile 1.2 target group 1.3 sales 1.4 production sites 1.5 subsidiaries 2 embroidery software 3 see also 4 references 5 external links company edit company profile edit bernina international ag is a privately owned company which develops manufactures and sells goods and services for the textile market primarily household sewing related products in the fields of embroidery quilting home textiles garment sewing and crafting . target group edit primarily creative hobby sewers but also designers implement their creative ideas with bernina sewing and embroidery systems . sales edit bernina international ag supplies 80 markets worldwide via business to business connections . accordingly there is a strong international network of independent dealers and no direct company to customer sales . bernina products are sold in multi brand stores as well as in mono brand stores the latter which are devoted exclusively to the sale of the 300 or so products manufactured mainly in switzerland by the bernina textile group . production sites edit the bernina factories are located in steckborn switzerland as well as in lamphun thailand . subsidiaries edit the bernina textile group is a group of 15 companies doing business in 80 countries . subsidiaries are established in australia austria belgium germany japan the netherlands new zealand switzerland and the united states . the subsidiary benartex headquartered in the us sells printed textiles and quilting fabrics in particular . oesd another subsidiary develops and sells embroidery designs on their website embroideryonline.com embroidery software edit bernina offers embroidery design editing and full digitizing software branded under its own name and written by industrial digitizing software manufacturer wilcom international pty ltd. 1 see also edit sewing machine references edit bernina 2009 product brochure p. 4 external links edit wikimedia commons has media related to bernina company . bernina usa bernina canada bernina australia v t e sewing techniques basting cut darning ease embellishment fabric tube turning floating canvas gather godet gusset heirloom sewing shirring stitches list of sewing stitches backstitch bar tack blanket blind stitch buttonhole catch stitch chain stitch cross stitch embroidery stitch hemstitch lockstitch overlock pad stitch pick stitch rantering running sashiko stoating tack topstitch zigzag seams felled seam seam allowance style line notions trims bias tape collar stays elastic grommet eyelet interfacing passementerie piping ruffle rickrack self fabric soutache trim twill tape wrights closures buckle button buttonhole frog hook and eye hook and loop fastener shank snap zipper materials bias yarn thread selvage textiles fabrics tools bobbin dress form needle threader pattern notcher pin pincushion pinking shears scissors seam ripper sewing needle stitching awl tailor s ham tape measure thimble tracing paper tracing wheel trades suppliers cloth merchant draper dressmaker haberdasher mercer sewing occupations tailor sewing machine manufacturers barth lemy thimonnier bernina brother industries elias howe elna feiyue frister & rossmann janome jones sewing machine company juki merrow new home pfaff sewmor singer tapemaster viking husqvarna white pattern manufacturers butterick burda clothkits mccall s simplicity glossary of sewing terms this swiss corporation or company article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title bernina international & oldid 730542696 categories swiss brandssewing machine brandscompanies established in 1893swiss company stubshidden categories articles needing additional references from april 2013all articles needing additional referencespages using infobox company with unsupported parameterscommons category with local link same as on wikidataall stub articles 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