verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . august 2007 learn how and when to remove this template message tuborgs fabrikker industry alcoholic beverages founded 1873 headquarters fredericia denmark products beer soft drinks owner carlsberg group website www.tuborg.com tuborg pronounced t ub is a danish brewing company founded in 1873 by carl frederik tietgen . since 1970 it has been part of the carlsberg group . the brewery was founded in hellerup gentofte municipality a part of northern copenhagen denmark . contents 1 history 2 beers 3 promotions 4 references 5 external links history edit the name tuborg comes from thuesborg thues castle a copenhagen inn from the 1690s situated in the area of the brewery . this evolved and was adopted into local placenames such as lille tuborg and store tuborg . tuborgvej street in copenhagen is named after the site of the original tuborg brewery . tuborg initially produced pale lager for the danish market . it merged with united breweries in 1894 which then entered into a profit sharing agreement with carlsberg in 1903 . in 1970 united breweries was acquired by carlsberg . today it makes lager for global export as well as a variety of continental styles for both domestic and foreign markets . in 1996 the last tuborg beer was brewed in hellerup and the area is now providing fashionable apartments houses and business offices . beers edit tuborg strong beer with ring pull cap tuborg sell a variety of beers in over 31 countries including tuborg green tuborg lemon tuborg christmas beer tuborg gold tuborg red tuborg twist tuborg black and the alcohol strong tuborg fine festival . tuborg gold is quite popular throughout denmark and southern sweden in the latter being as easily found on store shelves as other swedish brews such as pripps bl or falcon . tuborg green has been extremely successful in eastern europe especially in russia where the brand has seen double digit growth for a number of years and is now the largest premium international beer in the country . tuborg purple was the first beer the company brewed in 1958 . tuborg purple is not brewed on a regular basis but is brewed once a year in may to salute the companys deathday . 1 in its native country of denmark tuborg is also known for additional brands including tuborg red and various soft drinks including orange flavoured tuborg squash . promotions edit people wearing tuborg caps as rings . tuborg is one of the first beers in the market to launch the innovative ring pull cap . in 1990 tuborg launched their annual christmas brew on the second wednesday in november with the marketing term j day ; snestorm blizzard and snefald snowfall are also used . j stands for jul christmas or julebryg christmas brew . similarly there is a p day for p skebryg easter brew . in 1999 j day moved to the first friday in november . traffic police laid out an alcohol control plan for that evening . 2 3 in 2009 j day was moved again to the last friday in october 4 but in 2010 it returned to the first friday in november . in 2008 tuborg announced a sponsorship deal with reading and leeds music festivals to become their exclusive official beer partner a position held in previous years by carling . in 2009 it also arranged an exclusive deal with the download festival to be the official beer and have a dedicated stage named after the beer . 5 tuborg also sponsors the tuborg image awards an annual music award presentation that takes place in nepal . 6 part of the brand s success in russia has come from its strong links to music in eastern europe see also tuborg greenfest and by being one of the first beers in the market to launch the innovative ring pull cap . references edit 1 dead link politiet ruster sig til snebajer ryk . politiken.dk in danish . 2006 01 01 . retrieved 2016 08 17 . cs1 maint unrecognized language link betjente holder klar ved v rtshuse . politiken.dk in danish . retrieved 2016 08 17 . cs1 maint unrecognized language link 2 dead link 3 dead link tuborg image stage awards . the kathmandu post . ekantipur.com . 13 november 2013 . retrieved 2014 04 04 . external links edit beer portal official website v t e danish beer beer brands carlsberg tuborg royal odense faxe jacobsen free beer1 major breweries carlsberg carlsberg foundation jacob christian jacobsen carl christian hillman jacobsen carlsberg laboratory ny carlsberg glyptotek saccharomyces carlsbergensis tuborgs fabrikker royal unibrew albani brygerierne a s ceres bryggeriet maribo bryghus faxe bryggeri others bryggeriet vestfyen a s harboes bryggeri a s microbreweries thisted bryghus n rrebro bryghus br ckhouse brewery bryggeriet dj vlebryg 1 formerly vores l beer portal retrieved from https en.wikipedia.org w index.php title tuborg brewery & oldid 742511923 categories companies established in 1873companies of denmarkdanish brandsbeer in denmarkmultinational companies headquartered in denmarkpurveyors to the court of denmark1873 establishments in denmarkfood and drink companies established in 1873hidden categories all articles with dead external linksarticles with dead external links from august 2016articles with danish language external linkscs1 maint unrecognized languagearticles needing additional references from august 2007all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages danskespa ol fran aisgalegoitaliano lumbaartbahasa melayunederlands norsk bokm lpolskiportugu s suomisvenskat rk e edit links this page was last modified on 4 october 2016 at 04 23 . text is available under the creative commons attribution sharealike license ; 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