is otherwise written in a promotional tone . please help by either rewriting this article from a neutral point of view or by moving this article to wikinews . when appropriate blatant advertising may be marked for speedy deletion with db spam . january 2016 outbrain inc. type private industry internet founded 2006 ; 10 years ago 2006 founder yaron galai ori lahav 1 headquarters new york city 2 key people yaron galai ceo products content discovery platform website outbrain.com outbrain is an online advertiser specializing in presenting sponsored website links . contents 1 products 2 history 2.1 financing 2.2 acquisitions 3 technology 4 business model 5 reception 6 see also 7 references 8 external links products edit outbrain is an advertising site . it claims it uses behavioral targeting to recommend articles slideshows blog posts photos or videos to a reader rather than relying on a more basic related items widget . the sites with the recommended articles pay outbrain for this service and outbrain pays the site on which the links appear . outbrain claims to be installed on more than 35 000 websites 3 and that it serves over 250 billion recommendations and 15 billion page views per month . outbrain claims its recommendations reach over 87 % of us internet users . 4 history edit outbrain first marketed its content discovery platform in 2006 . it was founded by yaron galai who sold his company quigo to aol in 2007 for 363 million 5 and ori lahav previously of shopping.com acquired by ebay in 2005 . 6 the company is headquartered in new york with 13 global offices in london san francisco chicago washington d.c. paris munich milan madrid s o paulo tel aviv singapore and sydney . 7 financing edit the company as of 2014 had undergone five rounds of funding for a total of 99 million and is backed by index ventures carmel ventures gemini israel funds glenrock israel rhodium lightspeed venture partners and harbourvest partners . 8 harbourvest partners led outbrain s most recent round of funding in october 2013 raising 35 million . acquisitions edit outbrain has acquired three companies related content recommendation platform surphace february 2011 9 content curation platform scribit december 2012 10 and predictive analytics company visual revenue march 2013 . 11 technology edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . june 2015 learn how and when to remove this template message outbrain s algorithm module determines which content within the network is relevant to individual users . a larger set of algorithms is run in parallel to determine a set of candidate recommendations . the decision of which recommendations to serve the user is made by machine learning techniques . the algorithmic methods outbrain uses can be divided into numerous categories some examples are contextual behavioral and personal algorithms . because outbrain s algorithms make use of http cookies planted on the local computers of the end users any clearing of those cookies will affect the recommendations that outbrain makes . business model edit outbrain pays publishers to put its links on their sites . 12 external sites that employ the traffic acquisition service pay on a daily pay per click or cost per click basis with links to third party content appearing as recommendations alongside editorial content from the web s biggest publishers . approximately half of that revenue is paid to the site which presented the outbrain link . brands and publishers for example newsmedia websites are able to engage their audience on site by surfacing their own editorial content that they have published in the past displayed conspicuously as you may also like ... or we recommend often leading unsuspecting users into thinking of click bait advertisements as original editorial content . these take the form of tracked links that are routed through outbrain s servers . the outbrain from around the web tool also provides a way for publishers to buy and sell traffic by providing third party links to relevant content . 13 reception edit outbrain has often been compared with competitor taboola . 14 15 one way that outbrain claims to distinguish itself from taboola is that it tries to pre filter spammy links before displaying them whereas taboola has a feature called taboola choice using which users can offer feedback on what recommendations they do not like . 15 16 17 both outbrain and taboola have been described by internet commentators as alternatives to google adsense that content publishers should consider for revenue streams . 18 19 in november 2012 in response to criticism of it for showing spam links outbrain decided to cut off showing spam links and stated that doing so would cause it a 25 % revenue cut but that it was important for its long term reputation with publishers and users . 20 however there has been continued criticism of the quality of recommendations offered by outbrain . 16 in august 2014 an article in fortune noted the fierce competition between taboola and outbrain and both of their problems with spam recommendations and nearly all their clients promoting known scams . 15 see also edit viglink zemanta references edit ori lahav interview on startup camel podcast . startup camel . retrieved 28 february 2015 . outbrain offices . outbrain . retrieved may 3 2015 . outbrain technology analysis similartech comscore march 2013 . it took yaron galai four startups to build the one he always wanted to build pandodaily . august 16 2012 . meet the team outbrain outbrain offices crunchbase . outbrain . marketwired . outbrain acquires surphace creates market leader for content discovery . 02 feb 2011 . content recommender outbrain buys content fetcher scribit kafka peter . 11 dec 2012 . outbrain acquires visual revenue inc. galai yaron 07 march 2013 . cookson robert january 2014 . how outbrain hooked publishers on content marketing . . financial times . roberts jeff john 2013 01 31 . outbrain wants to be the google adwords of content recommendation here s its plan . paidcontent . retrieved 2014 03 09 . jeff john roberts march 28 2013 . recommended for you the fight to decide what you read next . gigaom . retrieved september 27 2014 . a b c griffith erin august 18 2014 . how taboola and outbrain are battling a bad reputation ... and each other . fortune . retrieved september 27 2014 . a b how journalism promotes the internet s shadiest scams . priceonomics . april 23 2014 . retrieved september 27 2014 . lawler ryan september 4 2013 . taboola now lets you filter out content recommendations that you don t want to see . retrieved september 27 2014 . taub alexander march 28 2013 . how two israeli companies are leading the pack in the adsense for content space . forbes . retrieved september 27 2014 . 17 best google adsense alternatives to make money from your blog . the tecnica . april 24 2014 . retrieved september 27 2014 . jason del rey november 8 2012 . outbrain expects 25 % revenue hit as it cuts off spammy content marketers . move seeks to eliminate deceptive headlines and get rich quick schemes to improve quality . adage . retrieved september 27 2014 . external links edit test of content recommendation platforms review of outbrain and competitors retrieved from https en.wikipedia.org w index.php title outbrain & oldid 744574820 categories contextual advertisinginternet advertising methodscompanies based in new yorkinternet companies of israelinternet companies of the united statesrecommender systemshidden categories articles with a promotional tone from january 2016all articles with a promotional tonearticles needing additional references from june 2015all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main 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