that held the call sign wvoc fm at 100.1 fm from 2011 to 2014 see wxbt . wvoc city columbia south carolina broadcast area south carolina branding news radio 560 wvoc slogan columbia s news talk & sports frequency 560 khz first air date july 10 1930 as wis format news talk power 5 000 watts class b facility id 11902 callsign meaning w voice of columbia former callsigns wis 1930 1986 wvoc 1986 2011 wxbt 2011 2014 owner iheartmedia inc. capstar tx llc sister stations wcos wcos fm wlty wnok wxbt webcast listen live website wvoc.com wvoc is a news talk formatted radio station licensed to columbia south carolina and serves the columbia south carolina market . the iheartmedia inc. outlet is licensed by the federal communications commission fcc to broadcast at 560 khz with a transmitter power of 5 kw . the station is operating under the moniker news radio 560 wvoc . contents 1 history 1.1 talk radio 1.2 sports talk radio 1.3 back to talk radio 2 references 3 external links history edit the station went on the air for the first time on july 10 1930 1 when it was launched with the call letters wis. on january 23 1930 wis was the last u.s. broadcast station to be assigned a previously unused call sign with three letters instead of four . 2 the call letters were derived from the south carolina nickname wonderful iodine state . before iodized salt a high level of iodine in the state s soil gave the state s residents a low incidence of goiters . 3 soon after signing on it was bought by liberty life insurance company of columbia becoming one of many early radio stations owned by insurance companies in the south . on october 10 1931 wis changed its network affiliation from cbs to nbc . 4 on november 14 1949 a two story studio on bull street was completed to house both the radio station and a planned television station . construction of wis tv was authorized january 29 1953 and the station signed on november 7 1953 . 1 the two stations operated under a newly formed liberty subsidiary the broadcasting company of the south . after acquiring several other stations across the country it changed its name to cosmos broadcasting corporation with wis am tv as the flagship stations . talk radio edit cosmos pulled out of radio in 1986 and the new owners adopted the callsign wvoc later that year . the new owners dropped the 56 year affiliation with nbc in favor of westwood one and cbs radio . wvoc had a talk radio format with syndicated shows . by the turn of the century the bulk of the lineup consisted of offerings from parent clear channel s premiere networks including rush limbaugh michael savage glenn beck matt drudge and coast to coast am . the station also featured kim komando and the statewide syndicated sports talk show in evenings . in 2001 soon after clear channel bought the station it jumped to abc radio after signing a deal for paul harvey . in 2005 as part of a corporate wide change the station switched to fox news radio . from 1954 until 2002 the station was the flagship for south carolina gamecocks football and basketball and touted itself as the home of the gamecocks . however on june 27 2002 host communications and the university decided to leave the station in favor of rival citadel broadcasting stations including wisw wis radio in columbia . the decision was made based on the power of the radio stations . the move has now placed gamecock athletics on citadel s fm signals which rival the coverages of other southeastern conference schools . wvoc was the flagship radio station of the may 15 2007 simulcast of the fox news republican presidential debate . sports talk radio edit on october 26 2011 wvoc began simulcasting on wxbt 100.1 fm who had previously broadcast a hip hop format . however this was part of a transition to move wvoc to the fm band . in november wxbt changed its calls to wvoc fm . on january 3 2012 as part of a three way format swap the sports news talk programming that was on wcos at am 1400 was moved to am 560 and the call letters were changed to wxbt which was formerly on 100.1 fm . as part of the swap wxbt adopted the moniker sportsradio 560 the team . in 2013 wxbt changed to fox sports radio . back to talk radio edit on november 6 2014 wxbt switched to a simulcast of wvoc fm while its former sports programming moved back to wcos . 5 wxbt had fired most of its local hosts in october reportedly because it was unable to make a dent in the ratings against the midlands sports talk powerhouse wnkt . 6 the simulcast ended on december 10 when it moved exclusively to wxbt which changed their call letters back to wvoc on december 15 . references edit a b wis history . wis tv . retrieved 2008 04 22 . white thomas h. 2012 01 01 . mystique of the three letter callsigns . retrieved 2012 01 10 . wis columbia florence south carolina . raycom media . retrieved 2008 04 22 . wwnc wis join nbc pdf . broadcasting . october 15 1931 . retrieved 29 september 2014 . wvoc columbia returns to 560 ; sports moves back to 1400 http www.thestate.com 2014 11 01 3783470 gillespie bottom line drives changes.html external links edit radio and television towers and studios in columbia sc query the fcc s am station database for wvoc radio locator information on wvoc query nielsen audio s am station database for wvoc v t e radio stations in the columbia south carolina market by am frequency 560 620 840 890 1170 1230 1320 1400 1470 by fm frequency 88.1 88.5 89.7 90.5 91.3 92.1 93.1 93.5 93.9 94.3 95.3 95.9 96.7 97.5 98.3 98.5 99.3 100.1 101.3 102.3 103.1 103.9 104.7 106.7 107.5 by callsign warq wbaj wceo wcfj wcos wcos fm wdek wfmv wgcv whxt wisw wlji wltr wlty wlxc wmfx wmhk wnkt wnok woic womg wqxl wrja fm wscz wtcb wusc wvoc wwdm wwnq wxbt wxry lp wyfv wzmj south carolina radio markets charleston columbia florence greenville spartanburg myrtle beach rock hill other south carolina radio regions hilton head see also list of radio stations in south carolina v t e news talk radio stations in the state of south carolina stations waim anderson wbt fm chester wdxy sumter wfrk quinby wgtk fm greenville whqa honea path wjmx florence wqxl springdale and wtqs cameron wqsc charleston wrhi rock hill wscc goose creek wtma charleston wvoc columbia wyrd fm simpsonville defunct wfis fountain inn see also adult contemporary classic hits college country news talk npr oldies religious rock sports top 40 urban other radio stations in south carolina v t e iheartmedia corporate officers bob pittman chairman ceo board of directors lowry mays irving azoff b. j. red mccombs j. c. watts john h. williams radio stations list of radio stations owned by iheartmedia radio networks fox sports radio premiere networks premium choice total traffic and weather network miscellaneous clear channel outdoor clear channel uk iheartradio list of programming syndicated by iheartmedia mediabase radio computing services coordinates 34 02 00 n 81 08 32 w 34.03333 n 81.14222 w 34.03333 ; 81.14222 retrieved from https en.wikipedia.org w index.php title wvoc & oldid 686349906 categories radio stations in south carolinanews and talk radio stations in the united statesradio stations established in 19301930 establishments in south carolinaiheartmedia radio stationshidden categories coordinates on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 18 october 2015 at 16 41 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view