office minami i shinagawa ward tokyo native name isuzu jid sha kabushiki kaisha type public k.k. traded as tyo 7202 industry manufacturing founded 30 mar 1934 ; 82 years ago 30 mar 1934 headquarters 6 26 1 minami oi shinagawa ku tokyo japan key people susumu hosoi president & representative director ryozo tsukioka executive vice president products commercial vehicles diesel engines revenue 1 760 858 million 2014 1 operating income 174 249 million 2014 1 net income 119 316 million 2014 1 total assets 1 521 757 million 2014 1 total equity 633 380 million 2014 1 number of employees 7 769 29 430 consolidated subsidiaries list anadolu isuzu sollers isuzu sml isuzu iami isuzu hicom malaysia isuzu malaysia isuzu philippines isuzu uk isuzu south africa taiwan isuzu motors isuzu vietnam isuzu motors india website isuzu worldwide site isuzu motors ltd. isuzu jid sha kabushiki kaisha tyo 7202 trading as isuzu japanese pronunciation isuzu i su zu is a japanese commercial vehicles and diesel engine manufacturing company headquartered in tokyo . its principal activity is the production marketing and sale of isuzu commercial vehicles and diesel engines . it also has a number of subsidiaries included anadolu isuzu a turkish joint venture with anadolu group sollers isuzu a russian joint venture with sollers jsc sml isuzu formerly swaraj mazda jianxi isuzu motors a chinese joint venture with jiangling motors company group isuzu astra motor indonesia isuzu malaysia isuzu hicom isuzu uk isuzu south africa isuzu philippines taiwan isuzu motors isuzu vietnam and isuzu motors india . the company was established in 1916 . in 1934 the company fused with the carmaker and was renamed isuzu after the isuzu river . isuzu has assembly and manufacturing plants in fujisawa as well as in the tochigi and hokkaid prefectures . isuzu branded vehicles are sold in most commercial markets worldwide . isuzu s primary market focus is on commercial diesel powered truck buses and construction while their japanese competitor yanmar focuses on commercial level powerplants and generators . by 2009 isuzu had produced over 21 million diesel engines which can be found in vehicles all over the world . 2 isuzu diesel engines are used by dozens of manufacturers to include ford motor company and renault nissan alliance . contents 1 history 1.1 linking with general motors 1.2 contraction begins 2 market presence 3 subsidiaries and joint ventures 3.1 japan 3.2 mimamori kun online service 3.2.1 see also 3.3 international efforts 4 important car bus and light truck models 4.1 current passenger vehicle and suvs in production 4.2 former passenger vehicle and suvs production 4.3 current commercial vehicles in production 4.4 former commercial vehicles in production 4.5 race cars 4.6 concept cars 4.7 buses philippines 4.8 buses thailand 5 see also 6 references 7 external links history edit isuzu motors history began in 1916 when tokyo ishikawajima shipbuilding and engineering co. ltd. plan a cooperation with the tokyo gas and electric industrial co. to build automobiles . the next step is taken in 1918 when a technical cooperation with wolseley motors limited is initiated meaning exclusive rights to the production and sales of wolseley vehicles in east asia . 3 in 1922 the first wolseley model the a 9 car is domestically produced . the cp truck follows two years later ; 550 of these are built until 1927 . 4 in 1933 ishikawajima automotive works merges with dat automobile manufacturing inc. a predecessor of datsun and changes its name to automobile industries co. ltd. the products of this company marketed as sumiya and chiyoda 3 were renamed isuzu after the isuzu river in 1934 following a meeting with the japanese governments ministry of trade and industry miti . the word isuzu translated into english means fifty bells hence the focus on bell in both the later bellel and the bellett . the first isuzu emblem 1949 1974 second generation isuzu emblem 1974 1991 current isuzu emblem 1991 in 1937 automobile industries is reorganized and formed into a new company tokyo automobile industries co. ltd. it was founded with a capital of 1 000 000 . only in 1949 is isuzu also adopted as the company name . meanwhile in 1942 hino heavy industries was split off from isuzu becoming a separate corporation . 5 truck production tx40 and tu60 began anew in 1945 with the permission of the occupation authorities . 6 beginning in 1953 the hillman minx passenger car is produced under license of rootes group . the minx remained in production until 1962 after the 1961 introduction of isuzu s first own car the bellel . 3 being a small producer making cars which were somewhat too large and pricey for the japanese market at the time isuzu spent some time looking for a commercial partner . under pressure from miti who were attempting to limit the number of automobile manufacturers in japan a cooperation with fuji heavy industries subaru began in 1966 . the subaru 1000 was even shown in isuzu s 1967 annual vehicle brochure as a suitable complement to the larger isuzu lineup . 7 this tie up was over by 1968 when an agreement with mitsubishi was formed . this ended even quicker by 1969 and the next year an equally short lived collaboration was entered with nissan . 8 a few months later in september 1971 what was to prove a more durable capital agreement was signed with general motors . linking with general motors edit the first result of gm taking a 34 % stake in isuzu is seen in 1972 only months later when the chevrolet luv becomes the first isuzu built vehicle to be sold in the united states . to symbolize the new beginning isuzu also developed a new logo for 1974 with two vertical pillars which are stylized representations of the first syllable in isuzu . 4 in 1974 isuzu introduced the gemini which was co produced with general motors as the t car . it was sold in the united states as buick s opel by isuzu and in australia as the holden gemini . as a result of the collaboration certain american gm products are sold to japanese customers through isuzu dealerships . holden s statesman was also briefly sold 246 examples with isuzu badging in japan during the seventies . 9 isuzu exports also increased considerably as a result of being able to use gm networks from 0.7 % of production in 1973 to 35.2 % by 1976 ; this while overall production increased more than fourfold in the same period . 8 as a result of the gm joint venture isuzu engines were also used by existing gm divisions some usa market chevrolet automobiles had isuzu powertrains e.g. the chevette and early s10 s15 trucks manufactured prior to 1985 . 1966 isuzu bellett 1600 gt pr90 in 1981 isuzu began selling consumer and commercial vehicles under their own brand in the united states . the isuzu p up was the first model sold to consumers as an isuzu rather than as a chevrolet or buick . isuzu s then president toshio okamoto then initiated a collaboration with small car expert suzuki to develop a global small car for gm the s car . 10 a three way agreement of co ownership was signed in august 1981 with isuzu and suzuki exchanging shares and general motors taking a 5 % share of suzuki . 10 following on from this in 1985 isuzu and gm established the ibc vehicles venture in the united kingdom producing locally built versions of isuzu and suzuki light vans the isuzu fargo and suzuki carry ; to be sold in the european market under vauxhall s bedford brand . during this period isuzu also developed a worldwide presence as an exporter of diesel engines with their powerplants in use by opel vauxhall land rover hindustan and many others . two isuzu model lines gemini impulse were marketed as part of the geo division spectrum storm when it was initially launched as a chevrolet subsidiary . in the domestic japanese market oem deals with other manufacturers were entered to aid the poorly performing passenger car arm . it led to the badging of suzukis beginning in 1986 11 and subaru small commercial vehicles as isuzus geminett geminett ii . this oem tie up occurred alongside the establishment of sia subaru isuzu automotive an american joint venture with fuji heavy industries the parent company of subaru . shortly afterwards the lafayette indiana plant became operational . contraction begins edit 1967 isuzu unicab a two wheel drive utility vehicle 1992 isuzu ended us sales of the impulse geo storm . the following year it stopped exporting the stylus the basis for the geo spectrum the last isuzu built car sold in the us . 1993 isuzu began a new vehicle exchange program with honda whereby honda sold the isuzu rodeo 12 and isuzu trooper as the honda passport and acura slx respectively . in return isuzu began selling the honda odyssey as the isuzu oasis . thus honda s lineup gained two suvs and isuzu s lineup gained a minivan . in the japanese market the gemini stylus was now a rebadged honda domani and the aska originally based on the gm j car was a honda accord . 1996 the isuzu hombre pickup a badge engineered gm truck using the sheetmetal of the brazil market chevrolet s10 was introduced and isuzu s united states sales reached a peak . this section contains embedded lists that may be better presented using prose . you can help by converting the list or lists to prose if appropriate . editing help is available . november 2010 learn how and when to remove this template message 1998 general motors and isuzu form dmax a joint venture to produce diesel engines . isuzu resurrects the beloved amigo . the uniquely styled vehicross concept is unveiled . 1999 gm raises its stake in isuzu to 49 % effectively gaining control of the company . gm quickly follows this up with the appointment of an american gm executive to head isuzu s north american operations . this is the first time a non japanese executive has ever held such a high position at isuzu . the u.s. introduction of the production version of the heralded vehicross is met with mixed reviews as its high pricetag unique styling and two door configuration don t seem to meet with market demands . 2001 joe isuzu the immensely popular pitchman with implausible claims is hired once again to promote the new axiom . isuzu sales begin to slide due to the aging of the rodeo and trooper and poor management & lack of assistance from gm . isuzu changes the name of the 2 door amigo convertible to rodeo sport in an attempt to associate it with the better selling 4 door rodeo . movie spy kids features isuzu axiom and trooper . early 2002 fuji heavy industries subaru s parent company buys isuzu s share of lafayette indiana plant . subaru isuzu automotive sia becomes subaru of indiana automotive . after 8 years of heavy honda passport sales and light isuzu oasis sales honda and isuzu cooperatively end their vehicle exchange agreement . the oasis is dropped and honda replaces the passport with the pilot . also it was isuzu s last year for passenger vehicles in canada as isuzus in canada were mostly sold at saturn saab dealerships . late 2002 isuzu begins the re purchase of its stock from shareholders primarily general motors . isuzu reduces gm s 49 % share to 12 % as part of this comprehensive recapitalization plan . as part of this reorganization gm gains full control of dmax and isuzu motors polska as well as ownership of all diesel engine designs from isuzu . isuzu drops the venerable trooper from the north american lineup . 2003 the rodeo sport is discontinued . july 2004 production of