s inc. trading name bluenotes type subsidiary industry fashion founded toronto ontario canada 1984 headquarters 220 yonge st. toronto eaton centre toronto ontario canada products jeans graphic tees onesies sweaters dresses hoodies plaids polos footwear swimwear and clothing accessories parent ym inc. slogan made for one loved by all website www.blnts.com thrifty s inc. doing business as bluenotes is a canadian lifestyle clothing brand that was established in 1984 . bluenotes currently operates 120 stores in canada including an online store . thrifty s 107 stores were bought out by u.s. retailer american eagle outfitters from dylex and rebranded the store with the bluenotes name in 2000 . eventually the division was sold to privately owned ym inc. in 2004 . 1 contents 1 products 2 marketing strategy 3 references 4 external links products edit bluenotes uses denim as the base and then sells many other things . despite the focus on denim bluenotes also carries a variety of other clothing items such as onesies polos graphic tees plaids hoodies sweaters dresses swimwear footwear and accessories . marketing strategy edit the target market can be described as millennial consumers value conscious jeans are priced no higher than 39.50 each and fit conscious . citation needed in 2008 ad agency maclaren mccann created the if jeans could talk campaign to link the bluenotes brand with their denim line . bluenotes targets teenagers and young adults for the clothes . 2 references edit american eagle outfitters bluenotes sale expected to close december 21 . businesswire 2004 . retrieved may 7 2009 . dead link a lot of talk from bluenotes . lloyd 2008 . archived from the original on 2008 09 25 . retrieved may 7 2009 . external links edit official website this clothing related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title bluenotes & oldid 738434667 categories clothing brandsclothing stubshidden categories all articles with dead external linksarticles with dead external links from may 2012pages using infobox company with unsupported parametersall articles with unsourced statementsarticles with unsourced statements from november 2015all stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 8 september 2016 at 23 04 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view