no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . june 2015 goedeker s type private industry retailing founded 1951 headquarters ballwin missouri usa products appliances furniture number of employees 90 website http www.goedekers.com goedeker s is an independent retailer in the united states of major appliances as well as furniture housewares plumbing products and lighting . their single showroom location is in st. louis missouri . since 2008 they have also sold their products through their website . goedeker s is a faith based family owned and operated business that was established in 1951 . contents 1 history 1.1 new leadership 1.2 major transition 2 goedeker s today 3 references 4 external links history edit in june 1951 ben goedeker started goedeker radio and television repair in his home in south st. louis . his success in the repair business led him to begin selling discount electronics and appliances in addition to providing repairs . 1 he opened his first showroom space in a 1 200 sq. ft. building . after years of growth he expanded into a 3 500 sq. ft. building in 1970 . steve goedeker ben s eldest son worked for him after school and during the summer . 2 in 1973 steve graduated from college and started working at his father s business full time . in 1977 ben died from cancer and steve took over the business . 3 new leadership edit steve s leadership prompted even further growth which necessitated expansion into a 22 000 sq. ft. building in 1989 . a year later his siblings mike goedeker and janet minor joined the business with mike managing the sales department and janet managing accounting . in 1998 goedeker s opened an additional showroom location in a 50 000 sq. ft. building . they also added furniture and mattresses to their product line . business began to decline in 2001 and they were forced to close their 22 000 sq. ft. showroom location . 4 major transition edit after nearing bankruptcy in 2008 the company launched it s ecommerce website number1direct.com in 2009 which was successful and grew over the next few years . in 2012 they converted 45 000 of their 50 000 sq. ft. building into warehouse and office space leaving 5 000 sq. ft. for the st. louis showroom . in an effort to unify their branding with their store location they transitioned to the domain goedekers.com . 5 as technology use changed goedeker s created a mobile friendly version of their website which launched in the summer of 2014 . 6 goedeker s today edit since they started selling online they have grown from offering only 15 brands and around 4 000 products to over 200 brands and over 180 000 items . 90 % of their sales are now made online . 7 the company employs 90 people in the st. louis area . 8 goedeker s created two college scholarships in 2014 which are awarded annually . 9 references edit spotlight on goedeker s small retailer becomes ecommerce powerhouse . small business trends . retrieved 20 november 2014 . my conversation with entrepreneur & business owner steve goedeker . get busy media . retrieved 20 november 2014 . about goedeker s . goedekers.com . goedeker s rapidly expanding business online . st. louis post dispatch . retrieved 20 november 2014 . goedeker s launches new website . retrieved 20 november 2014 . goedeker s launches first mobile site . st. louis post dispatch . retailers try offering expertise online along with products . new york times . how christian business goedeker s went digital and thrived through the recession . faith based business . goedeker s offers 500 college scholarship . retrieved 20 november 2014 . external links edit goedekers.com official website goedeker s home life company blog goedeker s facebook page goedeker s pinterest goedeker s twitter goedeker s google goedeker s youtube channel goedeker s flickr goedeker s linkedin goedeker s storify goedeker s reviews on yahoo goedeker s reviews on bizrate retrieved from https en.wikipedia.org w index.php title goedeker % 27s & oldid 667434287 categories companies based in st. louis county missouricompanies established in 19511951 establishments in missourihidden categories orphaned articles from june 2015all orphaned articlespages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 18 june 2015 at 02 15 . text is available under the creative commons attribution sharealike license ; 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