improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . august 2012 learn how and when to remove this template message this article is written like a personal reflection or opinion essay that states the wikipedia editor s personal feelings about a topic rather than the opinions of experts . please help improve it by rewriting it in an encyclopedic style . august 2012 learn how and when to remove this template message learn how and when to remove this template message trustedid inc. type subsidiary founded 2005 headquarters palo alto california united states parent equifax website www.trustedid.com trustedid inc. founded in 2004 is an american identity protection company . the company s suite of products include free and paid services that help consumers detect risk of identity theft and control the use of their personal information . the company sells its products through a range of different channels including major companies and through its website . contents 1 history 2 product 3 marketing 4 awards & recognition 5 external links 6 references history edit trustedid was founded by scott mitic and omar ahmad following personal experiences with identity theft . the company is headquartered in palo alto california and also has offices in berkeley and santa maria california . the company s early angel investors include esther dyson kim polese brad garlinghouse and geoff ralston with institutional investors including draper fisher jurvetson and opus capital . in 2011 the company acquired two companies unsubscribe.com funded by charles river ventures and reppler.com funded by norwest venture partners . 1 in 2012 trustedid acquired catalog choice a non profit founded by chuck teller . 2 in 2013 the company itself was acquired by equifax one of the three national credit bureaus . 3 product edit trustedid s initial products launched in 2006 were focused on helping consumers freeze their credit reports following the advent of legislation that gave individuals the right to stop the three national credit bureaus equifax experian and trans union from selling and individuals credit data without first getting consumer consent . 4 5 over time the company evolved to include a broader set of protections including anti malware protection fraud alert placement and black market internet monitoring . in 2009 the company added credit report monitoring which alerted users to changes in their credit data which indicated possible risk of identity theft . with the acquisition of reppler.com in 2011 trustedid added capabilities in reputation management for individuals alerting them to content on the internet which would create negative consequences especially during life transitions such as college and new job application processes . with the acquisition of catalog choice in 2012 trustedid started offering opt out services to united states consumers . the company has now processed more than 25 million consumer opt outs covering more than 10 000 direct mailers . 6 a mobile application released by the company in 2011 makes it possible to opt out of advertising mail by simply taking a picture of the front of the piece of mail . trustedid also offers data breach response solutions for companies and organizations that expose confidential customer employee or member information . marketing edit trustedid markets primarily through partners including dell fico and intuit . with dell trustedid s free identity protection comes bundled with each consumer computer sold in the united states and paid products are offered as an upgrade when customers customize the configuration of their personal computer . trustedid s products are also marketed and promoted by suze orman through channels that include qvc and the celebrity s own website . trustedid s products are also included in suze orman s approved card a prepaid debit card . awards & recognition edit the company s flagship product idessentials was awarded best in class by javelin strategy & research in 2010 . 7 external links edit official website references edit http blogs.wsj.com venturecapital 2012 02 02 as social media puts reputations at risk trustedid picks up reppler http www.forbes.com sites toddwoody 2012 05 24 catalog choice and its junk mail zapping app acquired by trustedid http www.zdnet.com equifax acquires trustedid 7000017787 http techcrunch.com 2006 03 13 trustedid this is important http www.nytimes.com 2006 03 18 business yourmoney 18money.html pagewanted all http www.forbes.com forbes 2012 0507 technology postal service software war on junkmail.html https www.javelinstrategy.com brochure 193 retrieved from https en.wikipedia.org w index.php title trustedid & oldid 647148209 categories companies based in palo alto californiaidentity thefthidden categories articles with a promotional tone from august 2012all articles with a promotional tonewikipedia articles needing style editing from august 2012all articles needing style editingofficial website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 february 2015 at 20 34 . text is available under the creative commons attribution sharealike license ; additional terms may apply . 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