article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . january 2016 learn how and when to remove this template message the orchard type subsidiary of sony music entertainment industry music and entertainment genre various founded 1997 founders richard gottehrer scott cohen headquarters new york ny united states area served worldwide services digital distribution marketing technology media encoding metadata management film distribution parent sony music entertainment 1 website theorchard.com the orchard music is a music film and video distribution marketing and sales company and top ranked multi channel network that works with independent artists labels and other content providers to distribute content to hundreds of digital and mobile outlets around the world as well as physical retailers in north america and europe . 2 the company was founded in 1997 by producer richard gottehrer 3 and music manager scott cohen 4 to foster independence and creativity in the music industry . the orchard is fully owned by sony music entertainment but it operates separately from its parent company . 5 contents 1 history 1.1 founding expansion 1.2 merging with ioda and sale to sony 1.3 youtube programming 1.4 content theft 1.5 distributed labels 1.6 film distribution 2 balconytv 3 references 4 external links history edit founding expansion edit the company was founded in 1997 by richard gottehrer and scott cohen in new york ny . its clients include independent artists and labels such as daptone records 6 representing artists such as sharon jones & the dap kings 7 and charles bradley singer 8 cleopatra records 9 with artists including blackburner queensr che 10 sons of hippies 11 and william shatner and frenchkiss records bloc party 12 drowners 13 les savy fav 14 local natives 15 who partnered with the orchard in 2012 to create frenchkiss label group in addition to their digital and physical deals with the company . 16 in 2014 the partnership expanded even further with the orchard s acquisition of both frenchkiss records and frenchkiss label group . 17 some artists have signed individual deals with the orchard . they include dionne warwick 18 adrian younge 19 tracy lawrence clap your hands say yeah 19 boyz ii men 20 who released their album of re recorded classics twenty in 2011 simply red 21 and rhett miller . 22 additionally the orchard distributes the music of sesame workshop 23 and the non profit cultural catalog of smithsonian folkways . 24 the company also licenses music for use in advertising television and film . heineken 25 target southern comfort 26 and the lu family of brands 27 have used songs from the orchard s catalogue in their advertisements . the black angels yellow elevator 2 28 and the raveonettes aly walk with me 29 were featured on true blood frankie avalon s venus was played on dexter the dum dum girls coming down 30 and kina grannis the one you say goodnight to 31 were heard on season 5 of gossip girl and various artists from the orchard s catalog were heard throughout season 2 of vice on hbo . 32 songs distributed by the orchard that have made it into film soundtracks include faye adams hurts me to my heart 33 and mozart s rondo no. 2 in c major for violin and orchestra k. 373 allegretto grazioso in lee daniels the butler 34 the red army choir of alexandrov s soviet national anthem in x men first class 35 frankie avalon s classic swingin on a rainbow in the help 36 and macon greyson s black light in the wrestler . 37 the company has offices in new york city 38 london 39 barcelona 40 hamburg 41 paris 42 sydney 43 singapore 44 and other countries around the world amounting to operations in more than 25 markets globally . merging with ioda and sale to sony edit main article ioda on march 5 2012 billboard reported that ioda and the orchard were merging with sony music entertainment serving as a strategic investor in the combined entity . the report suggested that sony which already owned 51 % of ioda would accelerate the acquisition of the remainder of the company to complete the deal with the orchard . the following day ioda and the orchard announced an agreement to combine their global digital distribution businesses in a merged company called the orchard . sony which owned 50 % of the new venture had the option to buy the remainder of the merged company at a later date . 45 46 in march 2015 sony acquired the remaining 49 % of the company it didn t own from dimensional associates making the orchard a wholly owned subsidiary of sony music entertainment . 47 youtube programming edit the orchard s youtube multi channel network has more than 1 000 channels across the globe and uses technology built in house called b.a.c.o.n. bulk automated claiming on the orchard network to crawl claim and track youtube videos to monetize for their clients . 48 it was ranked 7th in the u.s. in july 2014 . 49 youtube users have expressed concerns about the orchard claiming copyright ownership of music used in user generated content that may or may not belong to them . according to an article by the orchard on their daily rind blog 50 if audio is matched to a particular copyright owner via youtube s content identification system then one or more links will be placed under the video in order to help promote the copyright owner s music with the video remaining available . the article states that erroneous claims are removed by the orchard team after review upon email communication with their dispute department . 50 in this context the orchard has been criticised by youtube users for accusing them without justification . in many cases the orchard did not own any copyrights at all . in some cases the orchard tried to claim copyrights on songs that appeared in no form in video . 51 52 53 54 it also appears that the orchard is claiming copyright ownership rights against videos of artists under one of the participatory label . a recent example is videos containing the instrumental song darkness and frost by the band wintersun which is under contract with nuclear blast . many videos including promo videos on both the band s official youtube channel and members channels have been subject to copyright ownership claims . 55 56 content theft edit lately the orchard music has been characterized by using false claim content copyright on youtube thus harming thousands of users composers citing that first you should know that the orchard does not intend to sue you and in most cases you will not get your video . distributed labels edit some of the better known record labels distributed by the orchard are cleopatra records daptone eclipse records versatile entertainment frenchkiss records pure noise records lamon records mancini entertainment group nuclear blast records relapse records sesame street shrapnel records tvt records silent records kult records ugf entertainment and shoot to kill music heaven music the spicy effect fm records deck of cards music the spicy effect mlk chromodiastasi sosa music group and alpha records in greece elrow music cultura rock records in spain and atypeek music in france . 57 film distribution edit in 2015 the orchard began distributing films theatrically . 58 prior to releasing films theatrically the company originally released straight to video on demand titles . 59 in june 2015 the company set a seven film deal with the duplass brothers mark duplass and jay duplass . 60 balconytv edit balconytv founded june 2006 founder s stephen o regan tom millett pauline freeman key people stephen o regan president and ceo industry dot com company website balconytv.com available in english french german polish current status active in 2014 the orchard acquired online music channel balconytv . 61 balconytv features acoustic performances of musicians playing on balconies around the world . the sessions began in dublin in june 2006 . since then balconytv has hosted over 12 000 shows on balconies in 50 cities and 25 countries worldwide . shows include performances from acts such as the script ed sheeran jessie j mumford & sons vance joy and more . balconytv is a daily online viral music show that features bands musicians and other variety acts on balconies around the world . it was founded in dublin in june 2006 . videos on balconytv are archived on a number of major online video distributors . balconytv became ireland s first official youtube partner . finding quick success balconytv won the best music website at the irish digital media awards 2007 62 and earned a nomination for the best viral video content at the webby awards in 2008 . 63 64 balconytv operates from locations in dublin tralee london hamburg lisboa porto tokyo budapest buenos aires la nashville auckland poznan new york tel aviv kaunas brighton austin toronto paris prague zurich and delhi with more locations on the way . balconytv has featured and supported hundreds of up and coming performers along with many established and recognized acts such as the script 65 66 destrossat 67 mumford & sons 68 bugo 69 the temper trap 70 nouvelle vague 71 blue rodeo 72 the border surrender 73 brian kennedy 74 nizlopi 75 aslan 76 buzzcocks 77 biffy clyro 77 freddy mullins 78 brasstronaut little green cars 79 the coronas and antonia vai . 80 there are over 6500 videos archived 30 million video views with an average of over 4000 views per video . balconytv was founded by filmmaker stephen o regan and musicians tom millett and pauline freeman . 81 o reagan and millett were flatmates on dame street and began hosting the show from their balcony there . 82 references edit manager online marketing & publicity . march 15 2013 . archived from the original on november 19 2015 . entrepreneurial innovators series richard gottehrer the orchard . american express open . sisario ben september 13 2010 . gone digital music man stays in game . new york times . businessweek profile scott cohen . businessweek . http www.sonymusic.com sonymusic sony music to purchase remaining interest in the orchard the worlds leading independent digital distributor sisario ben 6 march 2012 . digital notes indie distributors merge and live nation buys setlist.fm . mediadecoder.blogs.nytimes.com . new york times . retrieved 6 november 2014 . wollach diana . case study sharon jones & the dap kings give the people what they want . dailyrindblog.com . retrieved 6 november 2014 . wollach diana . case study charles bradley no time for dreaming . dailyrindblog.com . retrieved 6 november 2014 . the orchard music distribution . theorchard.com . retrieved 6 november 2014 . geoff tate s queensryche to release deluxe version of frequency unknown . cleorecs.com . retrieved 6 november 2014 . cleopatra records . sons of hippies griffons at the gates of heaven album review . cleorecs.com . retrieved 6 november 2014 . young alex. bloc party signs with frenchkiss records . consequenceofsound.net . consequence of sound . retrieved 6 november 2014 . drowners signed to frenchkiss . brooklynvegan.com . brooklyn vegan . retrieved 6 november 2014 . big ben . syd butler les savy fav frenchkiss records interview . pinpointmusic.com . pinpoint music . retrieved 6 november 2014 . weiss jeff 4 december 2009 . local natives sign to frenchkiss go global . latimesblogs.latimes.com . los angeles times . retrieved 6 november 2014 . jackson dan . frenchkiss partners with the orchard for label group . cmj.com . cmj . retrieved 6 november 2014 . brown harley . exclusive the orchard acquires frenchkiss label group and frenchkiss records . billboard.com . billboard . retrieved 6 november 2014 . press releases the orchard . the orchard signs legendary dionne warwick