private industry social political and market research founded 1941 1941 founder roy morgan headquarters melbourne australia area served australia new zealand usa uk indonesia key people gary morgan executive chairman ; michele levine ceo products political polls social research market research media readership viewership listening web usage data ad research media planning data reactor the worm asteroid data analysis software values segments helix personas customer satisfaction reports & awards ready made research reports services market research website www.roymorgan.com roy morgan research is an australian market research company headquartered in melbourne . it was founded in 1941 by roy morgan 1908 1985 ; its executive chairman today is his son gary morgan ; ceo is michele levine . the company has annual turnover of more than a 40 million and along with the head office in melbourne also has offices in sydney perth and brisbane as well as offices of roy morgan international in auckland london new york city princeton and jakarta . the results are published on www.roymorgan.com and by newspapers magazines television radio the internet and online subscription services such as crikey and henry thornton . the company is a major provider of advertising and media planning data and undertakes large government social and corporate research programs . roy morgan research developed the worm 1 which first appeared on live tv on channel ten s face to face current affairs program . this leading audience response measurement technology was colloquially described as the worm because of the live graphs that snake their way over the television screen displaying the audience s reactions to visual stimuli like an election debate in real time . after being commissioned to provide the worm to the nine network for a decade roy morgan research discovered that nine had secretly registered the worm as a trademark . primarily as a result of an ensuing dispute roy morgan research changed the branding from the worm to the reactor 2 in 2004 and continued to develop the product which is now primarily conducted online and via the reactor mobile app . roy morgan research conducts the fieldwork for the melbourne institute s household income and labour dynamics in australia survey hilda . references edit rudd given nod in close debate by lincoln archer the courier mail 22 october 2007 the reactor external links edit official website retrieved from https en.wikipedia.org w index.php title roy morgan research & oldid 734560002 categories marketing research companies of australiamarket research organizationspublic opinion research companiescompanies based in melbourne1941 establishments in australiacompanies established in 1941 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages catal edit links this page was last modified on 15 august 2016 at 04 28 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view