articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . october 2015 digitalmr industry market research founded 2010 founder michalis michael ceo headquarters london uk area served worldwide key people michalis michael chris aniftos ivana mujic products listening247 communities247 services active web listening private online communities co creation web applications for market research needs based segmentation web based market research number of employees employees and external associates in the uk poland france italy turkey and romania as well as consultants in america and cyprus . website http www.digital mr.com digitalmr is a tech market research company specialised in web based market research with a focus on social media . 1 with its headquarters in london uk parent company in cyprus and operations in poland it offers services globally . founded in 2010 the company is a member of esomar and mrs market research society . 2 contents 1 services 2 history 3 networking 3.1 partners 3.2 clients 4 competitions and awards 5 media attention 6 references 7 external links services edit digitalmr offers several services such as social media listening & analytics private online communities online quantitative research online qualitative research and advanced analytics . social media listening operates on the principles of harvesting public posts from the web analysing them understanding and engaging with the creators of the posts and deals with semantic and sentiment analysis 3 while private online communities enable insights co creation and customer advocacy . the company helps its clients understand consumers and market needs by identifying how a brand is perceived as well as manage their online reputation and improve their services . 4 digitalmr also has a noteworthy blog which is updated continuously by different employees and the occasional guest . entries on the blog address pressing new questions in the social media listening world as well as the traditional market research world . history edit in august 2010 when digitalmr was established founder michalis michael had been md for western europe at masmi and prior to that head of the global online division at synovate a multinational in market research ranking number 6 globally at the time . masmi a current partner to digitalmr has supported the company from the start in fact digitalmr was incubated from within masmi in london . the bond between the two companies remains strong with masmi ceo dr.nicos rossides becoming both a shareholder and chairman of the advisory board . 5 the first advisory board was made up of the following individuals dr.nicos rossides ; ceo at masmi steve alexander ; president at symmetrics stavros hadjiyiangou ; managing partner at a.t.a associates llp simon preston ; ceo at risebeyond.org and former young presidents organization international chairman peter nathanial ; partner at impala partners and former group chief risk officer for rbs and neil everitt ; investor and entrepreneur . 6 in august 2011 michalis michael participated in an online debate on research and privacy in relation to social media hosted by greenbook blog . 7 michael supported that if the new esomar and mrs guidelines on privacy anonymity and consent were to be implemented software development companies would probably prevail in the sector . he was the first one to respond in this discussion through a blog post questioning the market research society s position on the subject 8 and argued that people posting online actually want to be heard and are aware of the potential consequences . 9 in 2012 the company headquarters moved from their previous location to a larger space at westminster business square in vauxhall . 10 networking edit partners edit digitalmr has a number of agency partners offering its products to clients in their own countries 11 including cocedal mindtake 360insights masmi yougov and mrb hellas in europe as well as decision analyst in the usa . clients edit digitalmr has gained a diverse group of clients since its beginning . from banks to coffee shop chains digitalmr has connected internationally to a wide variety of companies . noteworthy clients include procter & gamble tesco young presidents organization linkedin scandinavian tobacco group tchibo and university of manchester . competitions and awards edit in late 2011 the digitalmr blog was nominated for the top new market research blogs of 2012 annual competition . 12 the blog had also received a badge from next generation market research ngmr as one of the most influential in research . 13 during the same year michalis michael was one of the individual finalists for the next gen market research innovation award . 14 in 2013 the digitalmr online communities platform won the best implementation of enterprise gamification award by ovum for the use of gamification in market research . 15 in early 2014 digitalmr was announced as a finalist for the digital innovation advertising contest in the category of next generation social media analytics . 16 also digitalmr was a runner up in a competition to win a place at the uk trade & investment ukti pavilion at cebit 2014 . 17 both were supported by ic tomorrow a technology strategy board programme . media attention edit in 2011 digitalmr made several news reports 18 regarding their research done on customers social media posts about five major banks . they brought to light the importance of checking criticisms on newer platforms such as social media . they revealed the top 10 unknown problems such as customer service that were going unnoticed in the banking world . references edit digitalmr greenbook.org esomar directory of research . esomar.org . baron james . digitalmr profile of a leader in social media monitoring . socialmediacoucil.eu . november 2012 laszcz gabriela . company profile digital mr holistic web market research architects . intelligenthq.com . march 2012 verrinder james . masmi backs md michalis michael in digitalmr agency launch . research live.com . august 2010 verrinder james . digitalmr announces advisory board research live.com . october 2010 tarran brian . genning up on the big data privacy debate research live.com . august 2011 murphy leonard . the data privacy debate defining the future of an industry greenbookblog.org . august 2011 bain robert . time to rewrite the rules of research research live.com . august 2011 new office for expanding digitalmr . mrweb.com . october 2012 horacore to bring digitalmr ecommunities to turkey mrweb.com . march 2013 copeland sean . the full list of nominees for the top new market research blogs of 2012 abacusinsider.com . september 2011 h.c. anderson tom . next gen market research top blogs tomhcanderson.com . january 2011 h.c. anderson tom . 2011 ngmr disruptive innovation finalists tomhcanderson.com . october 2011 jennings tim . ovum announces winners of inaugural on the radar awards . ovum.com . may 2013 arnold sophie . digital innovation contest advertising finalists . ictomorrow.innovateuk.org . hamacher adriana . cebit competition the winners connect.innovateuk.org . gun matt . bank tech banktech.com . external links edit official website retrieved from https en.wikipedia.org w index.php title digitalmr & oldid 706275693 categories data sciencemarket researchhidden categories orphaned articles from october 2015all orphaned articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable 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