is heavy type online record store industry music industry founded 1997 headquarters tendoy idaho key people dan beland products cds dvd vinyl t shirts website allthatisheavy.com all that is heavy originally all that s heavy is an online music store based in idaho and founded in 1997 . it is the first online record store dedicated exclusively to the genres of stoner rock doom metal sludge metal drone metal and psychedelic rock . 1 all that is heavy owns and operates meteorcity records which was instrumental in the growth of the late 1990s stoner rock scene . 2 distributed labels besides their in house meteorcity records 3 include tee pee volcom entertainment small stone records rise above records and others . 2 the store was operated by the now defunct stonerrock.com from 2001 to 2010 and is currently owned by dan beland . 4 contents 1 history 1.1 change of ownership 2 references 3 external links history edit all that s heavy was founded in september 1997 1 by jadd shickler of band spiritu and aaron emmel in albuquerque new mexico . 5 its first incarnation was an online store selling hard to find releases by stoner rock bands kyuss monster magnet and fu manchu . they soon expanded the catalog to include artists that stylistically fit with the first three bands . 1 after running the online store for about half a year they were contacted by the former proprietor for the first kyuss fan website . he recommended meteorcity do a compilation of unsigned bands that kyuss fans would enjoy . 6 meteorcity records was formed and the result of the suggestion was the compilation welcome to meteorcity 5 which was released in may of that year . the compilation included both established desert and stoner rock acts including new bands established by john garcia of kyuss now in unida ed mundell of monster magnet and pete stahl . the album was the first time that the bands sixty watt shaman lowrider the atomic bitchwax dozer goatsnake drag pack and los natas were heard on a record . the record label and store both increased in popularity after the release . around this time a meteorcity intern purportedly coined the term desert rock to describe the burgeoning genre which is still used interchangeably with the more known descriptor stoner rock . 1 change of ownership edit as the scene continued to develop the popular website stonerrock.com was launched by dan beland in 1999 . the website became a central community hub for heavy music artists and fans and frequently featured reviews and interviews with stoner rock musicians . 7 in march 2001 meteorcity licensed stonerrock.com to take over management and operations of all that s heavy . all that s heavy s catalog grew to become the largest online store of stoner rock doom metal sludge metal drone metal and psychedelic rock . meteorcity in turn began to focus more on the label . all that s heavy was officially sold to dan beland and melanie streko of stonerrock.com on may 15 2004 1 and renamed all that is heavy . in 2007 shickler and emmel sold meteorcity records to dan beland and melanie streko as well . 5 meteorcity moved to tendoy idaho and in 2010 stonerrock.com was taken offline and meteorcity records became the official label for all that is heavy . 4 references edit a b c d e news stonerrock.com and meteorcity part ways . bravewords.com . may 19 2004 . retrieved 2011 08 26 . a b distributed record labels . all that is heavy . retrieved 2011 08 26 . all that is heavy launches mega sale . the obelisk . retrieved 2011 08 26 . a b van horn jnr . ray september 26 2009 . label spotlight meteor city records . the metal minute . retrieved 2011 08 26 . a b c where to start meteorcity . the obelisk . retrieved 2011 08 26 . smith todd k. meteor city . the cutting edge . retrieved 2011 08 26 . christian von august 26 2009 . meteorcity play it very loud . metal glory . retrieved 2011 08 26 . external links edit all that is heavy meteorcity records retrieved from https en.wikipedia.org w index.php title all that is heavy & oldid 713534944 categories companies based in idahocompanies established in 19971997 establishments in idahoonline music storesinternet properties established in 1997 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 4 april 2016 at 16 22 . text is available under the creative commons attribution sharealike license ; 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