too long for the length of the article . please help by moving some material from it into the body of the article . please read the layout guide and lead section guidelines to ensure the section will still be inclusive of all essential details . please discuss this issue on the article s talk page . november 2012 ivar s acres of clams main entrance of ivar s salmon house ivar s is a seafood restaurant chain based in seattle washington united states with operations in the puget sound region and in spokane washington . ivar s was founded in 1938 by seattle folk singer ivar haglund . having built seattle s first aquarium on what is now pier 54 he decided to add a companion fish and chips bar to feed his visitors . the bar was short lived however . on july 22 1946 haglund opened a new restaurant ivar s acres of clams at the same location . the aquarium closed ten years later but the restaurant remains . ivar s has two other full service restaurants ivar s salmon house in seattle s northlake neighborhood and ivar s mukilteo landing in mukilteo washington next to the washington state ferries terminal . there is a fishbar outside of all three full service restaurants . all its other locations are seafood bars . ivar s created the famous saying of keep clam that is posted all over each of the eateries . nard jones remarked in 1972 that haglund was not afraid to reflect puget sound tradition in the decor of his restaurants whereas others of his profession seem intent on making their patrons forget where they are . in this respect he singled out the salmon house an almost exact replica of an old indian longhouse . 1 every independence day from 1964 until 2008 ivar s sponsored the fourth of jul ivar s festival and fireworks show at downtown seattle s myrtle edwards park on elliott bay . ivar s estimated its attendance at around 300 000 people . on april 3 2009 ivar s announced it was no longer sponsoring its fourth of jul ivar s community fireworks show . 2 ivar s decided to focus its efforts on feeding families in the pacific northwest through its partnership with northwest harvest . 3 ivar s also owns the seattle based burger restaurant chain kidd valley hamburgers . contents 1 underwater billboard hoax 2 see also 3 notes 4 external links underwater billboard hoax edit capitalizing on founder haglund s reputation for eccentric marketing stunts ivar s put out a story that haglund had placed billboards on the bottom of the sound related to a proposal he had once made for submarine traffic as a viable mode of transportation . some documentation was released including maps of possible sub aquatic billboard locations . on august 22 2009 one of the rumored signs was discovered and hoisted out of the water advertising a cup of clam chowder for 0.75 . several other signs followed . the signs were displayed publicly as authentic with ivar s saying that for a time they would honor the 0.75 price for chowder . 4 all of this turned out to be a hoax . the signs were sunk earlier in 2009 and local historian paul dorpat had deliberately furthered the hoax . dorpat of historylink contributes a weekly column to the seattle times and attempted to hoax that newspaper whose first story about the billboards cast doubt on their authenticity stating if it was a hoax a prime suspect would be the ivar s chain itself . several minor clues were placed to guarantee that the hoax would eventually unravel . for example the chowder price wasn t correct for the ostensible date and the wrong governor s name was on the letterhead from the department of fisheries . 5 see also edit fried clams rally fries notes edit jones nard 1972 . seattle . doubleday . p. 12 . isbn 0 385 01875 4 . no more 4th of jul ivar s king5.com retrieved april 3 2009 fourth of jul ivar s cancellation ivars.net retrieved april 3 2009 erik lacitis is there something fishy about ivar s latest stunt seattle times september 18 2009 . accessed september 18 2009 . eric lacitis ivar s undersea billboards a hoax devised as marketing ploy seattle times november 12 2009 . accessed online 2009 11 13 . external links edit ivar s v t e fast food and fast casual restaurant chains in the united states chicken chains coffeehouse chains pizza chains hamburgers a & w back yard big boy burger king carl s jr. checkers rally s cook out fatburger five guys freddy s fuddruckers the habit hardee s in n out jack in the box johnny rockets krystal mcdonald s roy rogers shake shack smashburger sonic steak n shake wayback wendy s whataburger white castle asian l & l hawaiian barbecue manchu wok panda express pei wei asian diner pick up stix sarku baked goods au bon pain auntie anne s bruegger s cinnabon corner bakery cafe dunkin donuts einstein bros. great american cookies honey dew donuts krispy kreme mrs. fields nestl toll house panera bread pretzelmaker pretzel time shipley do nuts tim hortons t.j. cinnamons wetzel s winchell s beverages argo tea biggby coffee caribou coffee bean & tea leaf coffee beanery dunn bros gloria jean s jamba juice juice it up orange julius peet s planet smoothie robeks seattle s best coffee smoothie king starbucks teavana tropical smoothie cafe tully s frozen desserts baskin robbins ben & jerry s braum s bruster s carvel cold stone culver s dairy queen dippin dots fosters freeze friendly s golden spoon graeter s h agen dazs handel s kiwi yogurt maggiemoo s marble slab menchie s pinkberry red mango rita s sweet frog tastee freez tcby tropical sno tutti frutti yogen fr z yogurtland hot dogs hot dog on a stick nathan s famous portillo s wienerschnitzel mexican style tex mex baja fresh cafe rio chipotle del taco el pollo loco freebirds green red burrito moe s pancheros qdoba rubio s taco bell taco bueno taco cabana taco del mar taco john s taco mayo taco time wahoo s fish taco noodles fazoli s noodles & company sandwiches arby s atlanta bread blimpie capriotti s charley s cos cousins d angelo daphne s erbert & gerbert s firehouse subs great wraps jason s jerry s subs jersey mike s jimmy john s lenny s sub mcalister s deli miami subs mr. hero newk s eatery penn station port of subs pdq potbelly quiznos rax runza sandella s schlotzsky s steak escape subway togo s tubby s tudor s biscuit world which wich seafood arthur treacher s captain d s h. salt esquire ivar s long john silver s skippers seafood & chowder house defunct bresler s ice cream brigham s burger chef carrols d lites druther s henry s hamburgers hot n now hot sam pretzels naugles red barn sandy s zantigo retrieved from https en.wikipedia.org w index.php title ivar % 27s & oldid 737178994 categories companies based in seattleseafood restaurants in the united statesrestaurants in seattleregional restaurant chains in the united statesfast food chains of the united statesfast food seafood restaurantsrestaurants established in 1938hidden categories wikipedia introduction cleanup from november 2012all pages needing cleanuparticles covered by wikiproject wikify from 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