clothing company . for the islands in croatia see brijuni . for the italian commune see brione trentino . brioni type subsidiary industry fashion founder nazareno fonticoli gaetano savini headquarters rome italy key people gianluca flore ceo justin o shea creative director owner kering website www.brioni.com brioni is an italian menswear couture house owned by french holding company kering . founded in rome in 1945 1 it is known for its made to measure men s suits sartorial ready to wear collections and leather goods . throughout its history the company has invented concepts such as the men s runway show the trunk show and the ready to wear haute couture . it has been a point of reference for the entertainment institutional and business worlds . its creative director from july 2012 to february 2016 was british born brendan mullane . 2 3 4 its creative director from april 2016 to september 2016 was justin o shea . 5 6 7 contents 1 history 2 awards and honors 3 clientele 4 recent history 5 boutiques 6 references 7 external links 8 see also history edit brioni was established in rome in 1945 as a men s tailoring company by founders nazareno fonticoli a tailor and gaetano savini an entrepreneur . 8 they opened their first shop on via barberini 79 naming the brand after the brijuni islands in croatia ; the shop is still at the same address . brioni quickly started to raise interest from high profile movie business personalities heads of state and business leaders . in 1952 brioni staged the first men s fashion show in history inside the sala bianca at palazzo pitti in florence . the clothes introduced new silhouettes bold colors and innovative fabrics marking an important chapter for the company . a couple of years later brioni invented the trunk show during which the collections were presented directly in stores allowing customers to personalize the garments with the su misura service made to measure . 9 in 1959 a production plant was opened in penne abruzzo birth town of nazareno fonticoli . called brioni roman style the state of the art factory introduced the concept of pr t couture or ready to wear haute couture that sealed the international rise of the brand . in 1985 the company opened a tailoring school in penne with the aim of transmitting to younger generations the specific brioni sartorial method . 10 awards and honors edit in 2007 11 and 2011 12 the luxury institute ranked brioni among the most prestigious men s fashion luxury goods brands in america . clientele edit since its inception the company has dressed many international celebrities including gay talese 13 donald trump 14 richard burton kirk douglas henry fonda clark gable tyrone power anthony quinn john wayne matthew mcconaughey leonardo dicaprio joel and ethan coen orlando bloom ansel elgort jon hamm harvey keitel morgan freeman citation needed and kevin systrom cofounder of instagram . 6 recent history edit in 2012 with the acquisition by french group kering 15 the company entered a new phase . under the leadership of creative director brendan mullane brioni designs develops and manufactures su misura garments and sartorial ready to wear collections as well as leather goods shoes eyewear and fragrance . brioni products are distributed globally encompassing europe asia and america through directly owned boutiques and a network of department stores . on march 23 2016 luxury conglomerate kering announced that it had appointed justin o shea a heavily tattooed australian and street style enthusiast with more than 80 000 instagram followers as creative director . 16 a self taught retail expert o shea was formerly the fashion director of the german e commerce site mytheresa . 17 18 o shea featured the four members of metallica dressed in brioni tuxedos in his first ad campaign with the brand . 19 20 the remake of brioni s logo under o shea has been compared to the fraktur typeface . 21 o shea showed his first collection for the house on 4 july 2016 . 22 in early october 2016 brioni announced that o shea would leave the brand . 23 brioni reported that its autumn winter 2017 collection would be presented to buyers in the milan showroom from mid november 2016 but would not have a corresponding runway show . 23 boutiques edit as of 2015 brioni had 46 directly operated retail stores . 24 brioni has stores in 25 europe austria wien czech republic prague france cannes paris courchevel germany d sseldorf frankfurt hamburg munich italy rome milan porto cervo spain marbella barcelona switzerland st.moritz zurich turkey istanbul russia moscow saint peterburg ekaterinburg ukraine kiev uk london north america usa beverly hills las vegas new york city bal harbour chicago costa mesa palm beach latin america mexico mexico city avenida presidente masaryk and palacio de hierro dominican republic santo domingo 26 east asia cambodia phnom penh china macau beijing shanghai chengdu dalian hangzhou harbin shenyang suzhou xi an indonesia jakarta japan tokyo osaka nagoya fukuoka malaysia kuala lumpur singapore singapore south korea seoul busan thailand bangkok central asia azerbaijan baku 27 kazakhstan almaty uzbekistan tashkent middle east uae dubai abu dhabi lebanon beirut kuwait kuwait city saudi arabia riyadh jeddah qatar doha references edit mrporter.com brioni kering.com brioni is strengthening its creative capacity and appoints brendan mullane as creative director 9 july 2012 lauren milligan vogue.co.uk brioni s brit 9 july 2012 luisa zargani brioni taps artists for fall ad campaign june 15 2015 kate abnett brioni names justin o shea creative director the business of fashion march 23 2016 a b leitch luke march 23 2016 . g day o shea why brioni s new aussie creative director is an inspired appointment . vogue . after just 6 months justin o shea is out at brioni new york times 5 october 2016 brioni.com heritage telegraph.co.uk mencyclopaedia brioni visiting the source making brioni suits new york times 14 april 2014 luxury institute survey wealthy consumers rate top men s fashion brands of 2007 brioni armani and ermenegildo zegna may 22 2007 alex carter hermes brioni and versace ranked as top luxury brands vanity fair the scion the stitch and the wardrobe august 2007 dowd maureen 2015 08 15 . introducing donald trump diplomat . the new york times . issn 0362 4331 . retrieved 2016 04 25 . mark scott ppr acquires italian suit maker brioni november 8 2011 marc bain lovers of brioni suits shouldn t worry that a heavily tattooed australian is the brand s new creative head qz.com march 23 2016 elizabeth patton brioni announces its own unconventional hire the new york times march 23 2016 lauren sherman menswear is dead . what s next june 9 2016 brioni is the latest brand to revamp its image but will it work june 29 2016 the fashion law matthew schneier the new brioni shaken and stirred new york times july 2 2016 w magazine is brioni s new metallica campaign just john varvatos lite june 29 2016 max lakin vogue france the new brioni man according to justin o shea tha s dubs translated by cosima baring 05 july 2016 a b justin o shea exits brioni tamara abraham october 4 2016 justin o shea enlists metallica for brioni s radical repositioning kate abnett june 29 2016 store locator brioni.com store locator central america store locator cis external links edit official website brioni s brendan mullane on heritage craftsmanship and the art of seduction youtube published march 9 2015 wake up brioni hugo jacomet 20 march 2016 see also edit companies portal brunello cucinelli ermenegildo zegna isaia kiton armani canali bottega veneta made in italy v t e kering subsidiaries kering group gucci yves saint laurent boucheron bottega veneta b dat & co brioni alexander mcqueen stella mccartney balenciaga sowind group girard perregaux jeanrichard sport lifestyle volcom puma cobra golf electric tretorn retrieved from https en.wikipedia.org w index.php title brioni brand & oldid 743276952 categories clothing brands of italyclothing companies of italyitalian brandsluxury brandshigh fashion brandscompanies established in 19451945 establishments in italysuit makershidden categories all articles with unsourced statementsarticles with unsourced statements from july 2015 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages deutschespa olfran ais italiano magyar suomisvenska edit links this page was last modified on 8 october 2016 at 23 02 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view