investment firm that focuses on seed and growth stage investments in technology companies . 1 2 3 4 baseline was the first seed investor in instagram and an early investor of twitter . 4 5 6 7 8 9 baseline ventures founder and managing partner steve anderson was named one of fortune magazine s 50 businesspeople of the year for 2012 and forbes magazine s midas list for the years 2012 2013 2014 and 2015 . 1 10 baseline ventures is headquartered in san francisco california . 11 contents 1 history 2 partners and portfolio 3 references 4 external links history edit steve anderson founded baseline in 2006 . 1 8 anderson previously worked for kleiner perkins caufield & byers microsoft ebay and starbucks . 8 10 steve anderson has a masters of business administration from stanford university and has invested in companies founded by stanford alumni including kevin systrom and mike krieger of instagram ; katrina lake of stitch fix ; and jeff seibert of crashlytics . 5 12 13 14 15 partners and portfolio edit baseline ventures has invested in software and web companies that include instagram weebly omgpop exacttarget and heroku . 1 3 16 instagram was acquired by facebook for 1 billion in 2012 . 5 the same year baseline backed omgpop was acquired by zynga for approximately 200 million . 1 salesforce.com acquired heroku for 212 million in 2010 . 17 other baseline ventures investments include instagram acquired by facebook 5 parakey acquired by facebook 18 heroku acquired by salesforce.com 17 exacttarget acquired by salesforce.com 16 19 goinstant acquired by salesforce.com 20 cotweet acquired by exacttarget and later salesforce.com 21 crashlytics acquired by twitter 22 geoapi acquired by twitter 23 24 indextank acquired by linkedin 25 rupture acquired by electronic arts 26 sendori acquired by ask.com 27 aardvark acquired by google 28 docverse acquired by google 29 yardbarker acquired by fox sports 30 31 bookfresh acquired by sugar media 32 33 cake financial acquired by e trade 34 35 scanscout acquired by tremor media 36 staxnetworks acquired by cloudbees 37 hunch acquired by ebay 10 instructables acquired by autodesk 38 flowtown acquired by demandforce 39 omgpop acquired by zynga 1 xobni acquired by yahoo 40 metaresolver acquired by millennial media 41 references edit a b c d e f 2012 businessperson of the year . cnn money . retrieved october 1 2013 . amir efrati july 29 2013 . former google twitter execs launch homebrew venture firm . wall street journal . retrieved october 1 2013 . a b founder stories baseline s steve anderson the signaling issue is real . techcrunch . october 26 2011 . retrieved october 1 2013 . a b matt rosoff april 10 2012 . instagram s first investor explains what he looks for in companies . business insider . retrieved october 1 2013 . a b c d somini sengupta april 13 2012 . behind instagram s success networking the old way . new york times . retrieved october 1 2013 . shayndi raice ; spencer e. ante april 10 2012 . facebook to acquire app firm instagram . wall street journal . retrieved october 1 2013 . steven bertoni august 1 2012 . instagram s kevin systrom the stanford billionaire machine strikes again . forbes . retrieved october 1 2013 . a b c tanya prive october 23 2012 . venture capitalists every startup should know . forbes . retrieved october 1 2013 . twitter investor isn t sweating revenue . new york times . may 15 2009 . retrieved october 1 2013 . a b c steve anderson profile . forbes . retrieved october 1 2013 . company overview of baseline ventures . bloomberg businessweek . retrieved october 1 2013 . lorraine sanders may 14 2012 . stitch fix s katrina lake on fashion tech top sites & apps you need to use now . digital style digest . retrieved october 1 2013 . colleen taylor february 28 2013 . stitch fix gets 4.75 m series a to scale out its tech enabled personal shopping service . techcrunch . retrieved october 1 2013 . sarah perez october 13 2011 . crashlytics a crash reporting solution for mobile developers raises 1 million . techcrunch . retrieved october 1 2013 . kyle psaty march 28 2013 . crashlytics takes on apple tackles big data problems with rockstar software developers . boston . retrieved october 1 2013 . a b scott austin march 3 2010 . the daily start up exacttarget is all a twitter . wall street journal . retrieved october 1 2013 . a b robin wauters december 8 2010 . salesforce.com buys heroku for 212 million in cash . techcrunch . retrieved october 1 2013 . matt marshall july 19 2007 . facebook s first acquisition secretive start up parakey . venturebeat . retrieved october 1 2013 . alex williams july 15 2013 . salesforce.com takes 300m loan for exacttarget acquisition cash resources getting tight . techcrunch . retrieved october 1 2013 . salesforce.com to buy goinstant . wall street journal . july 9 2012 . retrieved october 1 2013 . robin wauters march 2 2010 . exacttarget buys cotweet sets up social media lab in san francisco . techcrunch . retrieved october 1 2013 . curt woodward january 28 2013 . twitter buys crashlytics getting crash report chops . xconomy . retrieved october 1 2013 . yuliya chernova ; lizette chapman . twitter s bandwagon investors the others poised to profit on ipo day . wall street journal . retrieved october 1 2013 . paul mcdougall december 24 2009 . twitter acquires geoapi creator mixer labs . informationweek security . retrieved october 1 2013 . jon xavier october 14 2011 . linkedin acquires hosted search company indextank . silicon valley business journal . retrieved october 1 2013 . erick schonfeld may 8 2008 . shawn fanning finally gets a real payday electronic arts buys rupture for 30 million . techcrunch . retrieved october 1 2013 . robin wauters january 22 2009 . iac s ask.com acquires domain name monetizer sendori . techcrunch . retrieved october 1 2013 . liz gannes february 11 2010 . google buys aardvark for 50m . gigaom . retrieved october 1 2013 . liz gannes march 5 2010 . google grabs docverse aka google docs for microsoft office . gigaom . retrieved october 1 2013 . yardbarker raises 6 million . san francisco business times . april 3 2008 . retrieved october 1 2013 . eric young january 18 2013 . blogging sites grab lead in sports media game . san francisco business times . retrieved october 1 2013 . anthony ha july 28 2009 . bookfresh raises 500k more to help you schedule everything online . venture beat . retrieved october 1 2013 . kara swisher june 1 2009 . sugar media say buh bye to nbc universal raises 16 million from sequoia capital buys shopflick and more . all things d. retrieved october 1 2013 . rebecca buckman august 21 2007 . investors to web start ups where s the advertising . wall street journal . retrieved october 1 2013 . luke stangel july 22 2013 . dropbox acquires loyalty startup endorse immediately shuts it down . silicon valley business journal . retrieved october 1 2013 . wade roush november 8 2010 . web video ad startups scanscout tremor media join forces in challenge to hulu youtube . xconomy . retrieved october 1 2013 . robin wauters december 14 2010 . cloudbees acquires java platform as a service company stax networks . techcrunch . retrieved october 1 2013 . wade roush august 1 2011 . autodesk buys instructables ; design software giant in consumer marketing push . xconomy . retrieved october 1 2013 . alexia tsotsis october 13 2011 . marketing startup flowtown gets swooped up by demandforce . techcrunch . retrieved october 1 2013 . kara swisher july 3 2013 . yahoo acquires xobni for upward of 30 million . all things d. retrieved october 1 2013 . john mcdermott february 11 2013 . millennial media in talks to acquire mobile ad buying platform metaresolver . ad age . retrieved october 1 2013 . external links edit official site retrieved from https en.wikipedia.org w index.php title baseline ventures & oldid 734156882 categories venture capital firms of the united statescompanies established in 2006 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 12 august 2016 at 14 27 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view