disputed . relevant discussion may be found on the talk page . please do not remove this message until conditions to do so are met . march 2015 learn how and when to remove this template message hansen s redirects here . for other uses see hansen . monster corporation type public traded as nasdaq mnst nasdaq 100 component s & p 500 component founded 1935 as hansen 2007 as monster headquarters corona california united states key people rodney sacks chairman and ceo hilton schlosberg president and coo products soft drinks natural juices energy drinks revenue us 2.246 billion 2013 1 operating income us 572 million 2013 1 net income us 338 million 2013 1 total assets us 1.420 million 2013 2 total equity us 992 million 2013 2 owner the coca cola company 3 17.9 % number of employees 1 240 2013 subsidiaries blue sky beverage company website monsterbevcorp.com monster corporation is a beverage company that manufactures energy drinks natural soft drinks and fruit drinks including monster energy hansen s natural soda hansen s energy hansen s junior juice hubert s lemonade peace tea and blue sky . as of may 2012 monster held nearly 35 % of the 31.9 billion us energy drink market . 4 contents 1 history 2 products 2.1 natural soda 2.2 energy drinks 2.3 diet soda 2.4 drink mixers 2.5 fruit juices 2.6 juices for children 2.7 other beverages 3 retired products 3.1 signature soda 3.2 natural and diet tea sodas 4 notable events 5 references 6 external links history edit hansen s natural sodas have been a natural soda brand in southern california for the past 30 years . 5 in the 1930s hubert hansen and his three sons began selling juice to film studios and retailers in southern california under the hansen s name . in the 1970s tim hansen the grandson of hubert developed and marketed a variety of sodas and juices also under the hansen s label . 6 the company became hansen s juices and later the fresh juice company of california . the plant that was opened in los angeles in 1946 was used until operations were moved to a new plant in azusa california in 1993 . the company filed for bankruptcy in 1988 and was acquired by the california copackers corporation and renamed hansen natural company . in 1998 the company moved from anaheim california to corona california . on january 5 2012 shareholders agreed to change the name of the company from hansen s natural to monster beverage corporation under the new ticker mnst . shareholders also approved an increase in the number of authorized shares of common stock to 240 000 000 shares from 120 000 000 shares . 7 products edit natural soda edit natural soda comes in twelve flavors original cola ginger ale key lime twist cherry vanilla creme grapefruit kiwi strawberry vanilla cola mandarin lime creamy root beer raspberry mango orange and pomegranate . 8 all hansen s sodas are made with cane sugar . energy drinks edit monster energy logo energy drinks include hanc sen s natural energy pro and hansen s energy diet red . the monster energy brand includes beverages such as java monster monster rehab and x presso monster . 9 diet soda edit their diet soda is available in ten flavors cola black cherry peach kiwi strawberry vanilla cherry cr me tangerine lime ginger ale root beer grapefruit and pomegranate . hansen s diet soda is sweetened with acesulfame potassium and sucralose . all diet sodas are ou kosher certified . 5 drink mixers edit monster beverage sells three flavors of soda mixer tonic ginger ale and club soda . fruit juices edit the company sells thirteen fruit juices in 64 ounce pet bottles several of which are available in smaller bottles for kids . these include apple grape white grape pineapple apple grape apple strawberry orange cranberry apple ruby red grapefruit pomegranate organic apple white grape organic apple wild berry and organic apple . these juices contain 120 % of the united states recommended daily allowances usrda for vitamin c except pomegranate which contains 100 % . citation needed in 2009 monster beverage introduced hansen s natural lo cal 64 ounce juice cocktails in four flavors . they are sweetened with truvia . hansen s fruit juice smoothies contain approximately 25 % juice and provide 100 % of the recommended daily adult intake of vitamins a c and e. they are packaged in 11.5 ounce aluminum cans . juices for children edit hansen s juice blast line of children s juice drinks was launched in conjunction with costco and sold in costco stores . hansen also has a juice slam line of children s juice drinks . both lines are sold in 6.75 ounce boxes . in may 2001 hansen s acquired the junior juice beverage business . 10 hansen s junior juice is 100 % juice sold in 4.23 ounce cartons and targeted at toddlers and preschoolers . certain flavors of junior juice have calcium added and all flavors contain 100 % of the daily recommended allowance of vitamin c. the brand was introduced in 1991 by mccain foods 11 and sold to the pasco beverage group in 2000 12 before being sold again to hansen s. hansen s replaced the original four mascots uncle froggy emily the mouse ronald rabbit and nick the fox 13 with clifford the big red dog . in july 2008 hansen s introduced hansen s organic junior water in 4.23 ounce packages aimed at children between two and six years old . the hansen s organic junior water line of flavored water contains 100 % of the daily recommended allowance of vitamin c and thirty calories per serving . also in 2008 organic junior water was introduced . hansen s later introduced coconut water twist containing coconut water 14 and garden twist a combination of fruits and vegetables which is the only junior juice variant to be sold in bottles . 14 other beverages edit smoothies rumba energy juice energade and energy formula are minor products . hansen s owns blue sky beverage company which manufactures several soft drinks . hansen s produces the monster lost and rumba energy drinks which were previously distributed in the united states by anheuser busch . 15 on november 10 2008 distribution of the monster energy and monster java products was turned over to coca cola enterprises . in august 2009 hansen s introduced the self beauty elixir line a low calorie beverage containing vitamins minerals natural fruit & botanical extracts antioxidants and 30 % fruit juice . the beverage contains 35 calories and a low amount of sodium per 8 ounce aluminum can . retired products edit signature soda edit hansen s signature soda line included black cherry vanilla cream orange cream ginger beer and sarsaparilla flavors . 5 natural and diet tea sodas edit hansen s natural and diet soda flavors included black cherry tangerine tropical orange mango peach mango peach cherry cranberry clear root beer vanilla coffee low cal wildberry low cal cola and low cal creamy cola . in 2006 hansen s introduced a line of iced teas in 16 ounce pet bottles . some varieties were sweetened with cane sugar and some were unsweetened . flavors included lemon mint pomegranate ginger and tangerine . there were also three flavors of diet green tea soda lemon mint ginger and tangerine . each bottle of tea contained 75 mg of epigallocatechin gallate . hansen s also made tea bags . notable events edit in april 2008 the fda ruled products containing high fructose corn syrup could not be labeled natural . 16 shortly after hansen s natural corporation announced they had begun using cane sugar instead . 17 in september 2009 hansen brand monster energy sent a cease and desist letter to rock art brewery demanding the microbrewery stop selling its new vermonster beer drop its pursuit of a federal trademark for the name and pay hansen s lawyer fees . this resulted in a boycott of all hansen products by a few vermont retailers . 18 coca cola north america took ownership of hansen s juice products hansen s natural sodas hubert s lemonade blue sky sodas peace tea and other non energy drink brands as part of coke s partnership with monster beverage corp on jun 12 2015 . 19 references edit a b c thomson reuters a b hansen natural hans annual sec balance sheet filing via wikinvest http www .4 traders.com the coca cola co 4819 company o farrell renee . coca cola explores energy drink bolt on . seeking alpha . retrieved 2 may 2012 . a b c hansen s official web site hansen s official web site our story new stock ticker press release hansen s official web site http investors.hansens.com sec.cfm % 7c2011 annual 10 k report sec filing hansen buys junior juice nutraceuticals world july 1 2001 mccain citrus the little juice company grows up business library april may 1992 pasco adds mccain citrus sells old south brand business library may 8 2000 1991 mccain junior juice commercial featuring the 4 mascots a b hansen s junior juice on the hansen s website hansen s official web site news & events mueller sue . fda high fructose corn syrup not natural april 22 2008 natural soda monster problem for rock art wcax.com local vermont news weather and sports . wcax.com . 2009 10 09 . retrieved 2012 11 19 . 1 external links edit official website companies portal v t e the coca cola company brands soft drinks ambasa ameyal barq s beat beverly bj re julmust cannings chinotto citra coca cola fanta fioravanti fresca fruktime frutonic gold spot guaran jesus hit inca kola iron brew joya kinley kola inglesa krest kuat lemon & paeroa lift lilt limca mare rosso mello yello mezzo mix mr. pibb nordic mist ok soda pibb xtra portello quatro quwat jabal ramblin root beer rimzim red flash royal tru santiba sarsi seagram s senzao smart sparkle sparletta sprite stoney surge tab tanora thums up tiky urge vault vegitabeta victoria yoli juices and teas ayataka cappy capri sun delaware punch enviga far coast five alive fruitopia frutonic fuze glaceau gold peak hi c honest tea innocent maaza matte le o minute maid nestea oasis odwalla qoo royal tru simply sokenbicha sparkle tum e yummies vitaminwater zico energy and sports drinks aquarius bpm energy burn full 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