company industry research consultancy media advertising public relations entertainment retail wholesale fashion founded 1984 headquarters new york united states key people robert k. passikoff ph.d. founder and president leigh benatar evp products predictive brand equity loyalty and engagement metrics traditional market research communications research media testing brand to media engagement b2me business to business b2b business to consumer b2c website www.brandkeys.com brand keys is a brand research consultancy specializing in predictive consumer behavioral brand equity loyalty and engagement metrics . 1 2 3 brand keys is headquartered in new york ny and has offices in dublin dubai london madrid sydney and tokyo . 4 contents 1 overview 1.1 history 1.2 methodologies 2 see also 3 references 4 further reading 5 external links overview edit history edit robert passikoff founded brand keys in 1984 and developed the consumer listening system to show measures of brand equity . 5 the approach identifies what motivates maintains reinforces and drives consideration engagement purchase behavior and consumer loyalty . 6 methodologies edit research conducted by the advertising research foundation indicated that the methodological framework utilized by brand keys is the most successful at predicting sales and subsequent changes in real world consumer behavior . the advertising research foundation also independently validated these assessments via their first opinion review . 7 see also edit companies portal brand loyalty consumer behaviour customer engagement references edit brand keys inc. private company information businessweek t mobile s at & t mocking ads likely to retire washington times cnn.com robert passikoff brand keys jan 28 2005 brandkeys brand keys world leader in customer loyalty and engagement metrics the brands with the highest customer loyalty of 2011 by brand keys more than branding http www.nytimes.com 2010 11 18 fashion 18kim.html pagewanted all http s3.amazonaws.com thearf org aux assets downloads research arf review brand keys for release.pdf further reading edit goetzl david jan 18 2008 . brand keys cites ads likely to score in super bowl . media post . retrieved may 17 2012 . brand loyalty leaders make connections study says . household and personal products industry magazine . december 1 2010 . retrieved may 17 2012 . subscription required gliniewicz leah august 17 2004 . fleet discover top loyalty index ; mutual funds fall . brand keys survey on customer loyalty to financial services companies . american banker magazine . retrieved may 17 2012 . subscription required the biz studies take close look at receptivity . advertising age . march 31 2003 . retrieved may 17 2012 . subscription required arf first opinion review of brand keys measurement methodology pdf . brand keys . jan 30 2007 . retrieved march 5 2014 . external links edit official website retrieved from https en.wikipedia.org w index.php title brand keys & oldid 738179950 categories companies based in new york cityhidden categories pages containing links to subscription only content navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 7 september 2016 at 11 58 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view