oakland california 2000 2000 headquarters oakland united states area served san francisco bay area revenue 3.26 million 2015 1 website oaklandish.com oaklandish is a fashion line and retail store located in oakland california in the united states . the brand promotes civic pride through a series of t shirts hoodies and accessories showcasing symbols of oakland . the company logo is a modified version of the city logo an oak tree with wide outspread roots . ten percent of proceeds from the sales of oaklandish items goes to local non profit community groups through the oakland innovators award grant program . 2 everything sold in the store is made in the united states screen printed in oakland and 10 % of all sales benefit local nonpropfits . 2 3 in 2016 the store was named the 38th fastest growing inner city business in the united states by fortune . 1 background edit the oaklandish company began in 2000 as a street art and viral marketing campaign designed to raise awareness about local history and culture . 4 5 original projects included a wheat paste poster series the oakland love retrospective slide show projected onto downtown architectural landmarks the liberation drive in 6 parking lot movie series and the oakslander lakeside gazette zine . 7 8 these projects aimed to infuse cultural content into negative urban spaces during a time of rapid development in the city . 9 from 2003 to 2005 they operated an art gallery in jack london square . when the space closed oaklandish began selling their wares from a modified camper van at street festivals and farmers markets . 9 owner angela tsay credits the reopening of the fox oakland theatre in 2009 as the catalyst for reinvigorating a deteriorating downtown oakland which led to the eventual opening of oaklandish s flagship store in downtown oakland in 2011 . 5 that year they also introduced a new clothing brand representing cities across the country called there there . 9 in 2012 they partnered with town park a skate park in oakland to create skateboards . 10 in 2013 they opened a store in the dimond neighborhood followed by a store in jack london square in 2014 . 11 12 every year the flagship store gives away t shirts to oakland unified school district students who earn a grade point average of 3.5 or higher . 13 oaklandish also produces dubs gear a label of golden state warriors clothing that is independent of the franchise . 14 in 2015 oaklandish partnered with adidas and basketball player damian lillard to design and sell a limited edition basketball shoe . 15 a second clothing line there there features designs for other major cities including philadelphia and baltimore . 16 in 2016 fortune named oaklandish the 38th fastest growing inner city business in the united states . they described oaklandish s business model as pioneering and recognized the business as the first american company to operate a mobile retail component by using campers to sell products throughout the city . in 2015 the business made 3.26 million in revenue . 1 krazy george henderson and jean quan are customers of the store . 17 references edit a b c oaklandish . fortune . retrieved 16 september 2016 . a b vice zoe . the local love & civic charm known as oaklandish . fashion design . kqed . retrieved 1 november 2012 . oakland is more than san francisco s brooklyn . gothamist . retrieved 16 september 2016 . marech 23 august 2002 . oakland artists celebrate ignored beauty . sf chronicle . a b on sellouts guerrilla spirit and oakland as hella cool . chat & selfie . los angeles times . retrieved 16 september 2016 . shuman aaron . working the graim sublime . st.clair katy . there there there . east bay express . zillman claire . is this city the next brooklyn it d rather not be . . fortune . retrieved 16 september 2016 . a b c tian ye . oaklandish to open downtown retail shop on wednesday . oakland north . retrieved 1 november 2012 . arnold erik . town park partners with oaklandish for new line of skateboards clothing . oakland local . retrieved 1 november 2012 . veale liz . oaklandish opens new store in the dimond . oakland local . retrieved 16 september 2016 . mernit susan . oaklandish opening new retail store in jack london square . oakland local . retrieved 16 september 2016 . laventure louis . oaklandish rewards good grades . the piorneer . retrieved 16 september 2016 . knockoff warriors gear for dub nation no t shirt is out of bounds . sports . mercury news . retrieved 16 september 2016 . verry peter . adidas d lillard 1 oaklandish hits stores today . footwear news . retrieved 16 september 2016 . haber matt . oakland brooklyn by the bay . new york times . retrieved 16 september 2016 . kuruvilla matthai 8 august 2011 . oaklandish opens t shirt shop to rebrand city . news . sfgate . retrieved 1 november 2012 . external links edit official website oaklandish on twitter hella local oaklandish spreads the love here and everywhere in oakland magazine oaklandish booming business rooted in oakland pride in the san francisco chronicle retrieved from https en.wikipedia.org w index.php title oaklandish & oldid 742509825 categories clothing brands of the united statesclothing retailers of the united statesretail companies established in 2000companies based in oakland california2000 establishments in californiaculture of oakland californiaretail companies based in californiahidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages 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