improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . june 2016 this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . june 2015 learn how and when to remove this template message learn how and when to remove this template message liftdna type acquired by openx industry programmatic marketing sell side platform ad exchange founded 2009 founders vadim telyatnikov kingchih fan headquarters new york pennsylvania china products sell side platform yield management number of employees 30 website official website liftdna is a display advertising yield optimization supply side platform ssp that was acquired by openx on february 26 2012 1 for tens of millions . 2 liftdna was the first ssp to build a rtb enabled yield optimization company that was directly integrated into google s doubleclick and openx company s adservers the two largest publisher adservers in the market . its approach differed from existing ssp s rubicon project admeld and pubmatic by leveraging google and openx s adserver api . 3 instead of rebuilding an adserver from scratch liftdna was able to leverage a publisher s existing platform and make accurate yield decisions with the added benefit of seeing all data and pricing within a publisher s adserver rather than the partial view other ssp s had only traffic redirected to ssp for optimization . the liftdna core technology solution enabled accurate impression and user level pricing for blind tag based network demand which fed rtb exchanges to bid accurately in the adserver . predictive pricing was a breakthrough that enabled publishers to host super auctions within their ad servers with real time bidders and traditional ad networks competing simultaneously for impressions the moment an ad call occurs . all of liftdna publisher clients came from existing ssp where they subsequently saw revenue increases ranging from 50 150 % . liftdna was founded by vadim telyatnikov former director of yield operations at myyearbook and kingchih fan . 4 liftdna grew to 30 employees across three offices with gross revenues exceeding 10 million in 2011 before being approached by openx early 2012 . liftdna no longer exists as a standalone product service . it is now integrated into openx market ssp . contents 1 references 2 past publishers include 3 external links 4 see also references edit openx acquires supply side platform . techcrunch . 26 february 2012 . openx buys openx in digital ad deal . media memo all things digital . 27 february 2012 . what is holistic ad serving . ad ops insider . 24 september 2012 . openx buys king of prussia liftdna . philadelphia daily news . 26 february 2012 . past publishers include edit wordpress twitch tv scrib roblox justin tv alana.io candystand external links edit liftdna openx website crunchbase profile see also edit real time bidding programmatic marketing ad exchange advertising network online advertising demand side platform sell side platform retrieved from https en.wikipedia.org w index.php title liftdna & oldid 723420056 categories internet advertisinginternet advertising methodsonline auction websitesinternet companies of the united statesinternet advertising services and affiliate networkshidden categories orphaned articles from june 2016all orphaned articlesarticles with a promotional tone from june 2015all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 june 2016 at 23 16 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view