shiseido company limited native name romanized name kabushiki gaisha shiseid type public k.k. traded as tyo 4911 otcqx ssdoy otcqx 30 component topix large 70 component industry consumer goods founded 1872 headquarters ch tokyo japan key people shinzo maeda president and ceo ending april 1 2014 late masahiko uotani president and ceo april 1 2014 2016 1 products cosmetics revenue 723 485 million fy2007 net income 35 460 million fy2007 number of employees 33 356 2013 subsidiaries bare escentuals beaute prestige international website shiseido.com shiseido shop in hanoi vietnam shiseido company limited kabushiki gaisha shiseid japanese isee do is a japanese multinational personal care company that is a skin care hair care cosmetics and fragrance producer . it is one of the oldest cosmetics companies in the world . founded in 1872 it celebrated its 140th anniversary in 2012 . 2 3 it is the largest cosmetic firm in japan and the fifth largest cosmetics company in the world . 4 shiseido is only available at cosmetic counters at selected department stores or pharmacists . the company owns numerous brands and subsidiaries worldwide in addition to its founding label . the company trades on the tokyo stock exchange and it is a chief competitor of sk ii . contents 1 history 1.1 timeline 1.2 finances and operations 2 current skincare products 3 make up 4 company portfolio subsidiaries 5 notes 6 references 7 external links history edit arinobu fukuhara former head pharmacist to the japanese imperial navy established the shiseido pharmacy in 1872 . after a visit to the united states and europe arinobu added a soda fountain to the store . this later grew into the shiseido parlour restaurant business and eventually led to the introduction of ice cream in japan . the name shiseido can be translated as praise the virtues of the earth which nurtures new life and brings forth significant values . 5 shiseido was the first to develop the softening lotion a lightweight liquid of toner like consistency . the oldest softening lotion is named eudermine which is still marketed and sold at all shiseido counters . the softening lotion was developed in response to lead poisoning as the japanese women used makeup based on white lead . timeline edit in 1917 shiseido introduced rainbow face powder . this was a face powder with seven colors in a period when white face powders were the norm in japan . 6 in 1923 the company began expanding its store base ; it now has approximately 25 000 outlets . a joint stock company was formed in 1927 . in 1957 shiseido began sales in taiwan closely followed by singapore and hong kong . in 1962 shiseido expanded to hawaii ; in 1965 it established shiseido cosmetics america . european sales began with italy in 1968 and oceania with new zealand in 1971 . 7 in 1985 shiseido was the first company to produce sodium hyaluronate hyaluronic acid hyaluronan from non animal origin sources . 8 in north america and europe shiseido products are sold in major department stores pharmacies and specialty asian retailers . finances and operations edit in the first quarter of 2013 shiseido had a net profit of 2.66 billion yen or usd 26.87 million on sales of 162.36 billion yen or 1.64 billion . 9 on 15 july 2013 shiseido announced it was opening a wholly owned subsidiary in india . 10 on 20 february 2014 shiseido agreed to sell its carita and decl or brands to l or al for 227.5 million usd 312.93 million 2014 as it couldn t manage to capture the french market or understand the brands potential ; this sale resulted in shiseido showing profits despite running into losses . 11 in february 2016 masahiko uotani was replaced as the ceo . current skincare products edit in japan shiseido sells elixir superieur skincare products for women aqua label skincare and toiletry products for daily use uno skincare products for men cl de peau beaut makeup skin and body care benefique skincare and anessa suncare lines . suncare products include uva uvb sun protection lotions and creams for face eyes lips and body self tanners without sun protection for face and body and 3 types of foundation makeup with sun protection . sun protection products range from spf 16 to 60 and provide broad spectrum sun protection against uvb and uva rays . shiseido uses its own unique uva rating system of pa ranging from to as there is no established standard for labelling products that have uva protection . 12 13 all shiseido suncare products with sun protection and several foundations have received the skin cancer foundation s seal of recommendation . 14 15 shiseido also markets shiseido men skincare products including shaving cream face wash which doubles as shaving foam aftershave lotion moisturizers anti wrinkle creams eye products and self tanners . make up edit in japan shiseido sells benefique pre makeup and foundation products maquillage full line makeup counselling based with a beauty advisor products and integrate full line makeup self selection based no sales staff products . in china aside from maquillage shiseido also sells aupres its major makeup brand there . the company is embroiled in controversial animal testing lead usage in make up shiseido shock controversy related to unethical treatment of beauty advisors and women displacement of factory workers after suddenly shutting down facilities unethical removal of chinese sales team and more recently poaching three top executives from beauty player coty despite they being legally bound by contractual obligations . elsewhere shiseido produces a line of cosmetics simply called the makeup that provide a full range of products including lip products powder eye shadows eye liner pencils mascara fluid and compact foundations concealers and powder blush . their hydro powder eye shadows which have a creamy texture are among allure magazine s top beauty picks . 16 company portfolio subsidiaries edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . july 2009 learn how and when to remove this template message this section contains wording that promotes the subject in a subjective manner without imparting real information . please remove or replace such wording and instead of making proclamations about a subject s importance use facts and attribution to demonstrate that importance . july 2009 learn how and when to remove this template message bpi brands at independent new zealand department store ballantynes in christchurch in addition to producing products under the shiseido brand shiseido also has several other subsidiaries and brands . aupres is a line of cosmetics and skincare products made and sold exclusively in china . ayura this brand was sold to a japanese pharmacy company with all employees in 2015 bare escentuals bpi brands at westfield queensgate branch of new zealand department store chain farmers beaut prestige international based in paris france produces perfumes under the issey miyake narciso rodriguez elie saab and azzedine ala a brands . bpi also was responsible for launching jean paul gaultier fragrances but the licence expired in 2015 . cl de peau offers skincare makeup and bodycare . the most popular item from cle de peau is the concealer along with cl de peau beaut . 17 d program offers skincare and makeup for sensitive skin . aqualabel dolce and gabbana personal care and fine fragrances as of july 2016 za ipsa shiseido professional hair iso hair joico laura mercier nars cosmetics qiora revital line targeting women in their 30s 40s senscience shiseido serge lutens uno line for men . uv white zotos international shiseido also once owned zirh international a new york city based producer of men s skincare and fragrance products under the zirh and corduroy brands . in september 2007 shiseido sold zirh back to an investment group owned by brian robinson the former president of zirh . notes edit weil jennifer 24 december 2013 . shiseido names new president and ceo . wwd . retrieved 26 december 2013 . shiseido frequently asked questions shiseido usa faq 1 . five good looking cosmetic stocks seeking alpha japan s shiseido agrees to acquire bare escentuals wsj.com cosmetics shiseido vepa group about shiseido banbatsu shisei the origins history . shiseido group . shiseido sodium hyaluronate history shiseido.co.jp wetherille kelly july 31 2013 . shiseido swings to black in q1 . wwd . retrieved 31 july 2013 . wetherille kelly july 19 2013 . shiseido sets subsidiary in india . wwd . retrieved 31 july 2013 . kaiser amanda 19 february 2014 . shiseido sells carita decl or to l or al . wwd . retrieved 20 february 2014 . shiseido frequently asked questions shiseido usa faq 14 . sunscreen information uva sunscreen ingredients about.com shiseido frequently asked questions shiseido usa faq 13 . seal of recommendation makeup the skin cancer foundation . allure best of beauty 2008 allure.com cl de peau beaut references edit shiseido annual report 2008 external links edit wikimedia commons has media related to shiseido . shiseido global english shiseido europe english shiseido usa english shiseido brand and company profile at fashion model directory english shiseido spa hotel le mas candille france shiseido co. ltd. shiseido to launch za a global mega brand in the japanese market shiseido launch charity auction for japan tsunami victims shiseido chic the cosmopolitan aesthetics of japanese cosmetics v t e cosmetics face anti aging cream bb cream botulinum toxin botox concealer cleanser facial facial toning foundation moisturizer permanent makeup primer powder rouge skin whitening toner veil venetian ceruse lips gloss liner lipstick plumper stain eyes blepharoplasty circle contact lens eyelash extensions eyelid glue eye liner eye shadow kohl mascara hair conditioner hair coloring and bleaching removal chemical electric laser ipl plucking shaving threading waxing shampoo styling styling 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