audit bureau of circulations india type private founded 1948 headquarters mumbai maharashtra 1 india key people i venkat chairman website auditbureau.org the audit bureau of circulations abc of india is a non profit circulation auditing organisation . it certifies and audits the circulations of major publications including newspapers and magazines in india . 2 abc is a voluntary organisation initiated in 1948 that operates in different parts of the world . until 1948 the concept of circulation audit was yet to be made in india and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement . publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising . it is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest . since then the benefit of abc certificates of circulation have been availed by advertisers advertising agencies publishers and organisations connected with print media advertising . see list of newspapers in india by circulation . contents 1 history 2 qualifications 3 see also 4 references 5 external links history edit abc india was founded in 1948 india . 3 qualifications edit the publisher should be a member of indian newspaper society ins and the publications should be registered with registrar of newspapers for india rni . publisher members must maintain essential books and records to facilitate a proper abc audit and also appoint an independent firm of chartered accountants from amongst the approved panel of auditors named by abc . admission of publishers to abc membership is subject to a satisfactory admission audit . abc has a system of recheck audit and surprise check audits of publications to be carried out as and when abc deems appropriate the bureau certifies audited net paid circulation figures of publications enrolled with it for a continuous and definite six monthly audit periods and supplies copies of the abc certificates issued for such publications to each member . free distribution and bulk sales are also shown on the certificates provided the relevant records are adequately maintained . such records are checked and facts and figures are scrutinised by impartial auditors and only then is the certificate of net paid circulation issued . see also edit newspaper circulation magazine circulation international federation of audit bureaux of circulations audit bureau of circulations uk audit bureau of circulations north america ojd morocco references edit audit bureau of circulations . auditbureau.org . retrieved 2011 02 04 . national readership studies council . hindu.com . 2006 08 29 . retrieved 2011 02 04 . times international media marketing . timm.indiatimes.com . retrieved 2011 02 04 . external links edit official website retrieved from https en.wikipedia.org w index.php title audit bureau of circulations india & oldid 740956535 categories companies based in mumbainon profit organisations based in indiacompanies established in 1948auditingpublishing in indiapublishing organizationsnewspaper publishing in india1948 establishments in indiahidden categories use indian english from february 2016all wikipedia articles written in indian english navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 24 september 2016 at 12 07 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view