palatine bodied volvo olympian at the cobham bus rally in 2009 slogan here to take you there . 1 parent arriva founded 1998 headquarters arriva southern counties invicta house maidstone kent service area essex service type bus routes 20 fleet 62 fuel type diesel operator arriva southern counties website arriva buses uk company website arriva southend is a division of arriva southern counties a subsidiary of transport group arriva which operates bus services in and around the southend on sea rochford rayleigh basildon and thurrock areas of essex . they operate most services east of southend and a few services west of southend and compete to a limited extent with four other local operators with services in the same areas first essex nibs regal busways and stephensons of essex . contents 1 history 2 criticisms 3 service branding 4 depots 4.1 southend 4.1.1 bus types in use 5 former garages 5.1 grays gy 5.1.1 history 6 fleet 7 see also 8 references 9 external links history edit a preserved leyland national which was run by southend transport . southend transport northern counties bodied leyland olympian in 1980 a preserved and southend transport liveried duple caribbean bodied leyland tiger which was run by arriva southend . arriva southend plaxton pointer 1 bodied dennis dart slf at canvey island bus rally in 2008 arriva southend leyland olympian at canvey island bus rally in 2009 arriva southend northern counties paladin bodied dennis dart at cobham bus rally in 2007 the company was founded in 1901 as southend corporation transport and was renamed southend transport in 1974 . it began operating motorbuses in 1912 and became a limited company on 26 october 1986 due to the 1985 transport act . 2 southend transport was involved in a price war with thamesway now part of first essex . southend transport was sold by southend borough council to the british bus group in june 1993 3 4 for a reported 1 citation needed which in turn was taken over by the cowie group . 2 5 cowie was renamed arriva in august 1998 and southend transport was renamed arriva serving southend as part of this rebranding . although the serving southend local identity caption has now been phased out 6 it can still be seen on the sides of some of their buses . on 28 january 2000 the original southend garage at 87 london road dating from the foundation of southend corporation transport was closed and demolished shortly afterwards with a new one constructed in short street southend on sea . 7 the old london road site is now occupied by a retail park . arriva southend had continued the service x1 coach service to london inherited from southend transport latterly as the green line 721 service . 8 in 2001 operation of route x1 was taken over by stephensons of essex which withdrew it in july 2008 . a restructuring in 2002 saw overall control of arriva colchester and arriva southend pass to arriva southern counties from arriva east herts & essex . 6 on 30 march 2008 both commercially run services from the grays garage routes 373 and 383 were withdrawn with the buses used for these services moving to southend garage . the grays garage now only operates the transport for london tfl contracted services . 6 criticisms edit arriva southend has been criticised by users and the southend area bus users group for withdrawing services which it considered no longer economically viable due to low passenger numbers even when parts of the route were profitable when southend borough council withdrew bus subsidies of up to 6 per passenger in 2005 . 9 on 21 january 2008 southend area bus users group and councilor steve aylen successfully campaigned for improvements to service 6a 10 after having been withdrawn in 2005 . 11 on 31 march 2008 service 7 was extended at the suggestion of great wakering parish council and the rochford crime and disorder reduction partnership who are subsidising the service . 12 the company trials the operation of new services to gauge service demand 13 14 and makes services permanent if there are enough passengers to support them being run . 15 it has also been criticised by southend borough council for the age of its bus fleet as some of its buses are nearly 20 years old and many do not have low floor easy access step free entry 16 which is important for older people as southend has an ageing population with the most senior citizens in the country although most areas do not have full low floor networks yet and buses are built to have working lives of about 20 years . 17 arriva southend did introduce some new dennis trident 2 alexander alx400 low floor double decker buses branded for use on services 7 and 8 in 2000 but they were subsequently redistributed to arriva maidstone 18 and arriva east herts & essex in 2004 5 19 as arriva decided that they were not getting enough passengers to justify their use . however many of the older buses have now been replaced with more modern ones and this process will continue over the next year to replace the remainder of the older vehicles . citation needed further criticism came from passengers when arriva southend and first essex decided to withdraw their day rover ticket which allowed unlimited journeys on the day of purchase on buses operated by both companies regardless of which company issued the ticket so day tickets can now only be used on the buses of the company issuing them . they replaced it with a more expensive octopus ticket which is issued by and can be used on any buses operated by arriva southend first essex nibs regal busways and stephensons of essex in the southend rochford and castle point districts covering more bus operators and a wider area of essex . 20 on 8 february 2009 arriva reduced the frequency of services 7 and 8 to some areas which angered some residents in hockley and hawkwell as it made it very difficult for them to get to and from southend hospital and clements hall leisure centre on time due to the 7 and 8 either running very late in the shoebury area or buses turning back before reaching their terminating point . 21 22 the move also dismayed rochford councillors . 23 the hockley residents association also said that the figures for low customer numbers used to justify the frequency reduction were flawed . 24 after receiving numerous complaints from hockley residents on 7 june 2009 arriva southend extended some service 7 buses to hockley spa instead of terminating at ashingdon schools . it is likely that this extra service is now going to stay after a review in december 2009 . 25 hawkwell residents then sent further complaints to the essex county council about service 8 not having evening services after 6 30pm since 2002 . they demanded that one of the service 7 evening buses to become an 8 and divert to hawkwell . essex county council said it would not be possible to add an evening service to service 8 . 26 arriva southend have also been criticised for running all of their services in the shoeburyness area via asda after they changed the route of service 1 to run through asda instead of elm road . 27 arriva southend has started using an undercover passenger scheme to attempt to better understand problems and complaints with the changes they have made to their services encouraging passengers to participate by offering them a week s free bus travel for rating the services they use . 28 there has been crictism from passengers frequently using service 29 which was merged with service 13 to provide a through service from belfairs to temple sutton since 27 march 2011 . the route merger resulted in drivers not given sufficient time to complete the whole route which has caused buses to turn back before reaching their terminating point missing out certain bus stops and leaving passengers stranded from over 45 to 90 minutes to wait for the next service 29 . 29 service branding edit from september 2010 the main services have been colour coded on route maps with service 1 dark green service 4 red service 4a light blue service 5 maroon service 6a lilac service 7 orange service 8 light green service 9 light pink service 10 dashed grey service 13 dark pink service 17 dashed dark blue service 18 dashed dark purple and service 29 sea green . in 2008 arriva southend began branding some of its low floor dennis dart buses for specific services with red and yellow vinyl stickers beginning with service 29 as the twenty nine then service 13 as the sutton shuttle and service 5 as basildon direct with associated dedicated web sites for the 5 and 29 . some buses had previously been colour coded with service 1 red service 5 dark blue and service 9 light green . this colour coding was retained on the timetables for these services with service 13 and 29 dark green and service 17 purple until the new colour codes replaced them . the four service 29 branded darts were named by students at the fairways primary school in belfairs in conjunction with the launch of the branding . 30 service 5 branding has now been removed following the withdrawal of services to grays and lakeside . services 13 and 29 have now had their branding removed as they have been combined from monday 28 march 2011 with service 29 being extended to temple sutton to replace service 13 . service 9 was branded the wave and supplied with new named buses in november 2011 . in 2013 route 1 also received new branded buses each named after a place that the route serves e.g. pride of rayleigh or pride of southend depots edit southend edit southend depot runs commercial services in grays southend and surrounding areas . these routes are 1 4a 7 8 9 29 44 201 . bus types in use edit 12 optare versa v1110 11.1 m branded route 9 ride the wave 16 optare versa v1170 11.7 m entered service on 20 april 2013 branded as one for route 1 31 volvo b7rle for services 7 & 8 daf sb120 wright cadet wright streetlite vdl sb200 wright pulsar former garages edit grays gy edit grays garage handled tfl routes 66 346 370 375 . history edit on 28 september 2013 route 256 was passed to stagecoach london . citation needed on 1 january 2016 the control of this depot passed to arriva london as part of a major business shake up along with dartford garage watford garage and tgm s heathrow garage 32 fleet edit twelve new low emission euro 5 compliant cctv fitted optare versa v1110 midibuses were bought at a cost of 1.8 million for service 9 and entered public service in november 2011 . 33 then in february 2013 arriva brought 16 optare versa v1170 midibuses for 2 million and they were rebranded as one for use on route 1 which entered service on 20 april 2013 . see also edit list of bus operators of the united kingdom references edit cogent elliot 12 march 2009 . cogent elliot new brand look for arriva buses . archived from the original on 3 june 2009 . retrieved 14 june 2009 . a b peter gould 1999 2005 . southend corporation transport history 1901 1986 . archived from the original on 21 june 2008 . retrieved 12 july 2008 . shepperton 1994 . buses focus on british bus fleets today . mr. freeman 2 july 1993 . hansard house of commons daily debates for 2 july 1993 written answers column 635 . retrieved 25 july 2008 . thurrock transport 19 june 2008 . thurrock transport southend transport . retrieved 10 july 2008 . a b