type private industry industrial design engineering prototyping graphic design founded 1934 in milwaukee wisconsin headquarters allenton wisconsin st. paul minnesota key people george konstantakis president daniel l. riley douglas e. maki samuel petre products product development website www.brooksstevens.com brooks stevens inc. formally known as brooks stevens design associates and brooks stevens design is a product development firm headquartered in allenton wisconsin . the firm also has an office in st. paul minnesota . brooks stevens s services include research industrial design engineering prototyping project management and graphic design . contents 1 history 2 references 3 further reading 4 external links history edit brooks stevens design was established by clifford brooks stevens in 1935 . in 1954 brooks stevens the founder popularized the term planned obsolescence 1 as a cornerstone to product evolution . the phrase was not intended to refer to building things that deteriorate easily but to instilling in the buyer the desire to own something a little newer a little better a little sooner than is necessary . 2 3 4 5 stevens s philosophies have been said to define the industrial design profession . 6 the firm designed the 1949 twin cities hiawatha and olympian hiawatha trains with the skytop lounge . the firm has designed products from toasters to automobiles and heavy equipment . in 2007 the founder s son kipp stevens merged brooks stevens with ingenium product development expanding the company s product coverage and engineering capabilities . today brooks stevens designs and engineers both consumer facing and heavy industrial products . references edit history of brooks stevens glenn adamson . industrial strength design how brooks stevens shaped your world . p. 129 . wisconsin historical society . stevens brooks 1911 1995 industrial designer carroll gantz . founders of american industrial design . jefferson nc mcfarland & co. 2014 p. 157 . babette b. tischleder and sarah wasserman eds . . cultures of obsolescence history materiality and the digital age . new york palgrave macmillan 2015 . stenquist paul may 13 2011 . from the pen of a giant of industrial design . the new york times . retrieved 14 march 2012 . further reading edit povletich bill . brooks stevens designing the american dream . wisconsin magazine of history vol . 97 no. 1 autumn 2013 38 49 . scribbins jim 1970 . the hiawatha story . milwaukee wi kalmbach publishing company . lccn 70107874 . oclc 91468 . external links edit industrial designer brooks stevens examines the effect of wwii on auto design brooks stevens archives at the milwaukee art museum old milwaukee brooks stevens wienermobiles and high life from milwaukee record retrieved from https en.wikipedia.org w index.php title brooks stevens design associates & oldid 743559140 categories design companies of the united statesengineering companies of the united statescompanies based in milwaukee navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 05 36 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view