1 march 2007 headquarters essen nordrhein westfalen germany key people marc oliver sommer ceo revenue 4 3 billion in 2007 number of employees 23 000 website www.primondo.com primondo is the holding company for all mail order brands of arcandor ag . the mail order line of arcandor ag previously karstadtquelle ag has been called primondo since 1 march 2007 . primondo itself is a holding company which does not appear as a brand for the end customer . primondo is rather a house of brands in the universal and specialist mail order business . well known examples are quelle hess natur bogner homeshopping or baby walz . since june 2007 the teleshopping channel hse24 has also been part of the primondo group . more than 23 000 employees work for primondo in 23 different countries . on june 9 2009 the company filed for bankruptcy . 1 contents 1 business units 2 mail order brands 3 global competitors 4 references 5 sources business units edit mail retailer quelle is the mail order company famous far beyond the german border for universal mail order business services . in 2006 quelle and its 14 foreign subsidiaries the division foto quelle profectis and sb gro handel self service wholesale generated an annual turnover of 2.5 billion . a total of 8 000 employees currently work in this division . specialty mail order a total of 17 brands can be found under the umbrella of primondo in the specialist mail order business and are represented by 4 100 employees in 12 different countries . the annual total turnover for this field was 998.2 million in 2006 . teleshopping hse24 is comes second in the german teleshopping market following qvc with its approximately 1.3 million customers a range of 39 million households in germany austria and switzerland and an annual turnover of 286 million in 2006 . 460 employees currently work for hse 24 . service group the service group encompasses the essential units of a mail order company e.g. customer centres logistics financial services and it . a total of approximately 10 000 employees currently for the service group . mail order brands edit primondo regards itself a house of brands . the following brands form part of this house alphabetic order atelier goldner schnitt baby walz bogner homeshopping bon a parte creawalz die moderne hausfrau el gance emilia lay hess natur hse 24 madeleine mirabeau myby peter hahn planet sports quelle gmbh with foto quelle and k chen quelle sunny walz vertbaudet germany walz kidzz global competitors edit amazon.com ebay otto gmbh redcats ppr references edit http www.tagesschau.de wirtschaft arcandor216.html sources edit informations about the company on the corporate website of primondo informations about primondo on the corporate website of arcandor retrieved from https en.wikipedia.org w index.php title primondo & oldid 660166439 categories holding companies of germanycompanies based in essen navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutsch edit links this page was last modified on 1 may 2015 at 01 58 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view