na . norr na founded 29 april 1929 headquarters lysaker norway products clothing and sports gear website norrona.com norr na is a norwegian brand of outdoor clothing and sports gear . the company was founded in 1929 by j rgen j rgensen and is run by his great grandson also named j rgen j rgensen . 1 2 3 history edit norr na was founded on 29 april 1929 by j rgen j rgensen . he was succeeded in turn by his son bjarne by bjarne s son ole j rgen and in 2005 by ole j rgen s son j rgen j rgensen who opened the company s first shop in november 2009 4 and won the ernst & young entrepreneur of the year award in the retailing category in 2012 . 5 the company has expanded over the years into areas including garden furniture but now again concentrates on outdoor clothing and expedition equipment . 2 the first children s collection is to go on sale in august 2014 . 6 norr na s annual turnover increased 44 % to 235 million norwegian kroner in 2011 and 22 % to 245 million kroner in 2012 . 5 7 norr na is known for innovation and currently employs 17 of its 55 staff in research and development . the company introduced the first tunnel tent for mountaineers developed an ergonomic standard for backpacks and introduced gore tex to europe . 3 5 they have worked with expedition leaders and sportsmen including lars monsen cyclist kurt asle arvesen 8 polar explorer b rge ousland 2 9 10 freerider christine hargin 11 urban skier even sigstad and snowboarder andreas wiig . 12 norr na popularised flashy colours in outdoor wear . their flagship product is the lofoten a snow suit with a roomy cut that adapts well to cross country or downhill skiing or snowboarding sells some 500 units a year and has been widely imitated . 3 their collections are traditionally named for locations . 13 references edit about norr na the history of norr na norr na retrieved 13 january 2015 . a b c ystein aldridge i oldefars fotspor osloby aftenposten 4 december 2009 norwegian a b c nathalie lamoureux norr na le style et la technique le point 5 march 2012 updated 6 march 2012 french norr na pner flagship store i oslo skier.no 26 november 2009 norwegian a b c j rgensen vant pris sportsbransjen 28 november 2012 norwegian morten gisle johnsen denne gjengen selger jakker over hele verden budstikka 23 march 2014 norwegian lars magne sunnan dette er n av 3308 norske suksessbedrifter nyheter24 aftenposten 2 october 2012 norwegian kurt asle arvesen . kurtaslearvesen.no . retrieved 2010 05 06 . community team norr na retrieved 5 may 2010 archived 5 july 2010 . b rge ousland . ousland.no . retrieved 2010 05 05 . broken link norr na innleder verdensmester samarbeid tekstilforum 19 november 2012 norwegian tore meirik rail kongens kl r friflyt 24 march 2014 norwegian silje andvik hoaas kolleksjonen kler r ldalnavnet hardanger folkeblad 1 november 2004 norwegian retrieved from https en.wikipedia.org w index.php title norr na & oldid 727233752 categories clothing companies of norwayoutdoor clothing brandshidden categories articles with norwegian language external linksarticles with french language external links navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutschfran aisnorsk bokm lsvenska edit links this page was last modified on 27 june 2016 at 16 02 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view