founded 1946 incorporation june 1958 headquarters tokyo japan area served worldwide key people ben yoneyama chairman kusaki hayashida president products rackets tennis balls shuttlecocks clubs shoes apparel accessories net income 2 227 million 2015 subsidiaries yonex corporation yonex uk ltd. yonex gmbh yonex taiwan co. ltd. yonex canada ltd. yonex golf china co. ltd website www.yonex.com yonx co. ltd. yon kabu tyo 7906 is a japanese manufacturer of sporting equipment for badminton golf and tennis producing rackets clubs shoes shuttlecocks tennis balls and other equipment for those sports . 1 contents 1 history 2 sponsorships 2.1 olympic committees 2.2 football 2.2.1 club teams 2.3 tennis 2.3.1 male players active 2.3.2 female players active 2.3.3 former players 2.4 yonex badminton advisory staff 2.4.1 male players 2.4.2 female players 3 controversy 4 references 5 external links history edit the company was founded in 1946 by minoru yoneyama as a producer of wooden floats for fishing nets . the company was later forced out of this market because of the invention of plastic floats . this led to a commitment by yoneyama to never again be left behind by technological advancements . in 1957 yoneyama began to make badminton racquets for other brands . by 1961 the first yoneyama branded racquet was introduced and within another two years an export company was created for the worldwide distribution . after the company began to make aluminum badminton racquets in 1969 it found that the same technology could be applied to the tennis racket which the company introduced in 1971 . the company began to experiment with graphite shafts for both types of rackets and found that these would also be useful for golf clubs . finding a growing market the yonex corporation a wholly owned subsidiary was established in torrance california in july 1983 . in 1992 yonex introduced the widebody badminton racket the isometric 500 a racquet that was much less tear drop shaped than previous ones . the more square head gave it a much larger striking surface which provides a larger sweet spot to hit the shuttle . it led other manufacturers to follow suit in square head or isometric designs . the yonex nanoray 10 an entry level badminton racket . the parent company was listed on the tokyo stock exchange in 1994 . yonex describes itself as the world leader in golf tennis and badminton equipment . 2 yonex provides clothing for national badminton associations around the world such as the malaysian badminton association badminton scotland badminton england badminton ireland and badminton wales . yonex has also been teaming up with ocbc orange county badminton club since 2007 to host the annual u.s. open grand prix badminton championships . 3 yonex french open in 2013 yonex has managed to become the dominant corporate player in badminton . yonex sponsors the all england open badminton championships and is a partner of the badminton world federation which organizes the world championships . 4 upwards of 80 % of competitive players use their racquets as it is the preferred choice amongst professionals . 5 yonex is significant in both the tennis and golf industry and is a major sponsor of professional athletes in all three sports . 6 sponsorships edit yonex supplies official materials for the following leagues athletes teams or associations olympic committees edit singapore olympic council of malaysia football edit club teams edit kashiwa reysol tennis edit male players active edit stan wawrinka juan m naco nick kyrgios borna ori ri ardas berankis pierre hugues herbert radu albot go soeda james ward chung hyeon yoshihito nishioka leander paes female players active edit angelique kerber ana ivanovic belinda bencic martina hingis sabine lisicki coco vandeweghe donna veki daria gavrilova magdal na ryb rikov su wei hsieh tatjana maria andrea hlav kov wang qiang anastasija sevastova a la b y kak ay naomi osaka nao hibino stefanie voegele viktorija golubic renata vor ov darija jurak maria kirilenko zheng jie kimiko date krumm nicole vaidi ov former players edit lleyton hewitt martina navratilova monica seles richard krajicek marcelo r os david nalbandian arantxa s nchez vicario sergi bruguera elena dementieva yonex badminton advisory staff edit male players edit peter gade mathias boe carsten mogensen thomas laybourn sony dwi kuncoro candra wijaya taufik hidayat lee chong wei tan boon heong koo kien keat hock lai lee anubhav punetha robert mateusiak marc zwiebler lin dan k. srikanth parupalli kashyap female players edit saina nehwal p.v. sindhu carolina marin chien yu chin chin eei hui wong pei tty petya nedelcheva anastasia russkikh nadiezda zieba christinna pedersen ratchanok inthanon controversy edit yonex signed a contract with chinese taipei badminton association taiwan regarding national team jersey sponsorship in 2014 . however yonex would often send players clothing and shoes to wear a few days before major tournaments with the shoes unfit for players as players had blisters and bruises on players feet from playing . 7 in may 2016 yonex was ultra vires to criticize the taiwan national team players have violated the dress code . and yonex sent official document to chinese taipei badminton association about yonex will sue taiwan national team head coaches and give the most severe punishment if the association could not provide a reasonable answer . 8 during the period of 2016 rio olympics yonex provided unfit shoes to non contract badminton player tzu ying tai . this forced tai to wear other shoes made by her personal sponsor brand victor without any logo . and this event caused a controversy due to chinese taipei badminton association taiwan is going to punish tai based on yonex s pressing . 9 10 after tai s incident outbreak there are other five victims badminton players were at the same situation and got punished . for example yonex was dissatisfied that badminton player kuan hao liao used his personal sponsor bat and then yonex was ultra vires to ask chinese taipei badminton association taiwan to punish liao a fine and force him be suspended for six months . 11 references edit yonex official website . yonex group . retrieved 4 august 2012 . company profile tournamentsoftware.com tournaments of the bwf world championships on tournamentsoftware.com cite web title badminton star becomes unicef ambassador url http www.badminton information.com yonex.html % 7cpublisher badminton information.com accessdate 4 march 2013 yonex.com featured players 4 . . 2016 08 17 . yonex 20160818 in chinese . retrieved 2016 08 18 . rio 2016 badminton quarrel prompts outrage top badminton player tai tzu ying stands by her actions in shoe row worse than tai liao had been fined nt 300 000 and suspended for six months external links edit wikimedia commons has media related to yonex co. company website 2011 badminton catalog 2011 tennis catalog all yonex equipment and news specific to the usa stanton hales r. badminton a short history . badminton . by margaret varner bloss . eighth ed . new york mcgraw hill companies 2001 . 1 6 . print . retrieved from https en.wikipedia.org w index.php title yonex & oldid 742801264 categories sportswear brandsjapanese brandsmanufacturing companies of japansporting goods manufacturers of japancompanies based in tokyobadminton equipment manufacturersgolf equipment manufacturerstennis equipment manufacturerscompanies established in 19461946 establishments in japanhidden categories cs1 chinese language sources zh pages using infobox company with unsupported parametersarticles containing japanese language textcommons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent 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