amer sports industry snowsports founded 1955 headquarters altenmarkt salzburg austria products ski equipment ski apparel revenue 371 of the 1.533 billion eur 2009 amer sports turnover 1 number of employees 600 parent amer sports website www.atomic.com atomic officially atomic austria gmbh is an austrian company that manufactures and sells skiing equipment skis ski boots bindings helmets ski poles goggles and protective equipment under different brand names . atomic is also a well known manufacturer of alpine skis . contents 1 background 2 technology 3 sponsorship 4 references 5 external links background edit alois rohrmoser founded atomic in 1955 . rohrmoser initially employed four members of staff and the company produced around 40 pairs of skis a year . annual production grew to 5 000 by the beginning of the 1960s and industrial ski production began with the expansion of the wagrain site in 1966 . in 1967 the company produced approximately 17 000 pairs of skis rising to 36 000 in the following year and 72 000 in 1969 . in 1971 the company increased its production capacity by building a second factory in altenmarkt im pongau where the majority of their ski production still takes place . in 1981 atomic started production in the bulgarian city of chepelare becoming the first west block company to open a plant in the eastern block countries . atomic continued to expand its range and in 1989 it became the first one stop supplier for skis bindings boots and poles . ski production peaked at 831 000 pairs in 1991 and 1992 . however atomic faced financial difficulties due to high products rejection when transitioning to the schalenski technology and to failures in the booming snowboard market . in 1994 the bawag requested atomic to be put under insolvency procedure . in november 1994 the amer sports group which also includes wilson suunto precor volant and salomon acquired atomic for 918.7 million schillings 66.8 million euros and in march 2006 the insolvency procedures were lifted . today atomic manufactures around 600 000 pairs of skis per year . technology edit atomic regards itself as a technological pioneer in the ski sport industry and its aim is to make every skier a better skier . atomic s milestone innovations include the bionic system 1979 the hy vitronic construction 1980 and the doubledeck 2008 the first technology to automatically adapt the radius and flex to the style of the skier and skiing conditions . atomic developed the livefit 2009 a ski boot which automatically adapts to the shape of the foot . since 2009 atomic s skis have also been available with various rocker technologies . atomic has recently developed memory fit a heat fitting technology that adapts the boot to the users foot which can be found on two of the market s top selling boots . atomic is also committed to the development of more environmentally friendly production methods the factory in altenmarkt uses a wood pellet heating system during the manufacturing process . the renu line comprises skis and boots largely made of recyclable and renewable materials . sponsorship edit atomic currently sponsors male and female athletes in ski racing freestyle skiing touring skiers nordic combined skiers biathlon racers and long distance nordic skiers . 1 references edit a b amer 2009 report p. 26 p. 51 external links edit wikimedia commons has media related to atomic company . companies portal v t e amer sports oyj major brands arc teryx atomic mavic precor salomon suunto wilson other brands demarini volant retrieved from https en.wikipedia.org w index.php title atomic skis & oldid 740142644 categories companies of austriacompanies established in 1955sporting goods manufacturers of austriaski equipment manufacturersaustrian brandshidden categories commons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages deutschfran aisitalianolatvie unederlandspolski sloven inasvenska edit links this page was last modified on 19 september 2016 at 09 05 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view