improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . august 2010 learn how and when to remove this template message parts of this article those related to financial information esp . profitability need to be updated . please update this article to reflect recent events or newly available information . june 2014 learn how and when to remove this template message asos.com type public traded as lse asc industry clothing retail founded 3 june 2000 headquarters london england key people brian mcbride chairman the lord alli former chairman nick beighton ceo sep 2015 nick robertson ceo june 2000 sep 2015 anders holch povlsen 27 % stake products clothes shoes accessories beauty revenue 1.158 billion 2015 number of employees 4000 website www.asos.com asos.com e s s ei soss 1 is a british online fashion and beauty store . primarily aimed at young adults 2 asos sells over 850 brands as well as its own range of clothing and accessories . revenue for the financial year ending 31 august 2015 was 1 119.9 million . 3 as of august 2015 asos plc has net assets of 237.3 million . 3 asos.com is a global online fashion and beauty retailer offering womenswear menswear footwear accessories jewellery and beauty products . asos has websites targeting the uk australia usa france germany spain russia italy and china . it also ships to over 140 countries from fulfilment centres in the uk us europe and china . 2 asos s headquarters are in camden town at greater london house . as of 2013 update their main fulfilment centre is in barnsley south yorkshire where they employ 3 000 workers . 4 5 the customer care department is based in hertfordshire united kingdom . 6 in 2016 the company launched its first drama game show series called digidating starring aj odudu . it was billed as an internet dating show with backstage drama . 7 in september 2016 an investigative report from buzzfeed news alleged poor working conditions at asos s warehouse . however company spokespersons contended that the isolated complaints reported in the buzzfeed article were not reflective of the general working conditions there . 8 contents 1 history 2 asos international 3 sponsorship 4 references 5 external links history edit asos was established on 3 june 2000 by nick robertson 4 and quentin griffiths . despite deprecating its original meaning asseenonscreen 9 asos is still written as an uppercase acronym ; the exception to the rule being the new logo designed by ben lewin in 2008 where it is stylistically shown all in lower case . in 2001 asos was admitted to the alternative investment market aim on the london stock exchange . 10 in 2003 asos shareholders agreed to change the names of asseenonscreen holdings plc and asseenonscreen limited to asos plc and asos.com limited . in 2005 the buncefield fuel depot explosion closed the business for six weeks and 5m of stock was lost . 11 in 2008 asos debuted kidswear on its site but the branded market suffered declines at the expense of fast growing own label kidswear offers . in 2010 the multi brand retailer announced it is axing its kidswear offer to concentrate on its core young fashion market . 12 in 2013 asos opened its first office outside the south west in birmingham 13 in 2013 asos recalled belts contaminated with radioactive cobalt 60 . 14 in 2013 asos russia and china were launched . 4 in 2014 a fire in their barnsley warehouse caused them to stop taking orders for almost three days . 15 16 asos has over 4 000 employees and is the uk s largest independent online and fashion beauty retailer . 17 in 2015 asos teamed up with breast cancer awareness charity coppafeel in order to raise awareness of the disease . asos rolled out the charity s brahijack campaign labels on its own brand lingerie . 18 asos international edit in the final quarter of 2010 asos launched three international stores in france germany and the us . in september 2011 they launched three more sites in australia italy and spain . 19 asos opened its first international office in sydney australia in 2012 . asos extended to the us in september 2013 in rochester ny . sponsorship edit during the 2014 formula one season asos.com was a sponsor of the mclaren formula one team . it was originally assumed that the sponsorship would be a one off deal lasting only the duration of the 2014 australian grand prix the inaugural race of the season . 20 however this has been proven false as the asos.com logo was seen on the back of the rear wing of the 2014 mclaren formula one car the mclaren mp4 29 throughout the 2014 season . references edit wang connie ; marinelli gina 19 march 2012 . 29 of fashion s biggest mysteries solved . refinery29 . archived from the original on 7 april 2012 . retrieved 7 april 2012 . a b about asos . asos.com . retrieved 1 november 2015 . a b asos plc annual report and accounts 2015 pdf . retrieved 1 november 2015 . a b c young vicki m. 30 october 2013 . wwd ceo summit asos.com s nick robertson looks to the future . wwd . retrieved 1 november 2013 . asos sees significant growth onehydra jobs at asos faqs . asos . retrieved 2014 02 23 . 1 spary sara ; silver laura 2016 09 16 . the real cost of asos s fast fashion . buzzfeed.com . retrieved 2016 09 30 . from asseenonscreen to the world s number one fashion destination for 20 somethings . asos.com . retrieved 29 may 2015 . richard fletcher 2014 06 06 . darling of the dotcoms was a born survivor . thetimes.co.uk . retrieved 2014 07 01 . card jon . growing business success stories asos . growingbusiness.co.uk . retrieved 2014 02 23 . https lilyheritage.co.uk blog what happened to asos kids enda mullen 2013 04 01 . fashion chain asos opens up in birmingham . birminghampost.co.uk . retrieved 2014 02 23 . simon neville 2013 05 27 . asos pulls belts in radioactive scare . the guardian . retrieved 2014 06 03 . scott campbell 2014 06 21 . asos fashion warehouse badly damaged in fire . the telegraph . retrieved 2014 06 21 . asos status monitoring . retrieved 2014 07 03 . asos . business of fashion . retrieved 21 august 2015 . asos teams up with cancer prevention charity . dial2donate . retrieved 21 august 2015 . asos profits jump 41pc on international expansion . the daily telegraph . london . 2 june 2011 . asos join mclaren sponsors for australian gp . autoracesponser.co.uk . retrieved 1 october 2014 . external links edit official website retrieved from https en.wikipedia.org w index.php title asos.com & oldid 742047345 categories clothing brands of the united kingdombritish brandsonline clothing retailersclothing retailers of the united kingdomretail companies established in 2000companies listed on the london stock exchangeonline retailers of the united kingdomhidden categories articles with a promotional tone from august 2010all articles with a promotional tonewikipedia articles in need of updating from june 2014all wikipedia articles in need of updatinguse dmy dates from february 2012use british english from february 2012articles containing potentially dated statements from 2013all articles containing potentially dated statements navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages catal deutschfran ais edit links this page was last modified on 1 october 2016 at 10 15 . text is available under the creative commons attribution sharealike license ; 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