as mtv canada between 2001 and 2005 see mtv2 canada . talk tv redirects here . for the former english language all news channel in the philippines see talk tv philippines . mtv launched september 1 2000 2000 09 01 owned by bell media picture format 1080i hdtv 480i sdtv country canada language english broadcast area nationwide headquarters toronto ontario formerly called talktv 2000 06 sister channel s mtv2 much website www.mtv.ca availability satellite bell tv channel 581 sd shaw direct channel 566 sd cable available on most canadian cable systems consult your local cable provider for channel availability iptv bell aliant channel 245 sd channel 519 hd bell fibe tv channel 581 sd channel 1573 hd mts channel 326 sd channel 1326 hd optik tv channel 9561 sd channel 561 hd sasktel channel 25 sd channel 325 hd vmedia channel 52 hd zazeen channel 53 sd mtv is a canadian english language category a cable and satellite specialty channel that is owned by bell media with the name and branding used under a licensing agreement with the viacom media networks division of viacom . the channel is devoted to talk lifestyle and documentary programming and also airs some scripted series . the channel launched as talktv in 2000 but was not as widely available prior to its relaunch in march 2006 . unlike mtv channels in the u.s. and elsewhere the channel is restricted in its ability to carry music videos and other music programming due to conditions in the channel s licence issued by the canadian radio television and telecommunications commission crtc thus it never used the tagline music television as did its international counterparts prior to 2010 . muchmusic now a sister channel of the canadian mtv channel had been launched in 1984 as the canadian channel dedicated to mainstream music . contents 1 history 1.1 mtv in canada before 2006 1.2 talktv 1.3 mtv relaunch 2 mtv hd 3 programming 3.1 10 spot 3.2 interactivity 3.3 mtv on ctv 4 mtv.ca 5 notes 6 further reading 7 external links history edit mtv in canada before 2006 edit further information mtv2 canada chum limited launched canadian music channel muchmusic in 1984 inspired by the success of mtv in the united states . crtc genre exclusivity restrictions prevented mtv from either bringing its u.s. channel directly into canada or launching a homegrown competitor . as a result mtv was initially content to sell canadian rights to its programming for rebroadcast on muchmusic . however relations between the two channels were strained in the mid 1990s when chum in partnership with cablevision s rainbow media launched an american version of muchmusic later fully sold to rainbow ; now the madison square garden inc. owned fuse in direct competition with mtv . in october 2001 mtv partnered with craig media to launch mtv canada as a digital cable channel . the channel in question had initially been licensed by the crtc as connect a broadly based teen oriented channel without mtv involvement . one of the conditions of licence was that a maximum of 10 % of the schedule could be devoted to music videos and music programming . in 2003 chum filed a complaint with the crtc alleging that mtv canada was airing more music videos and music programming than allowed by its licence and had subsequently become competitive with muchmusic . in broadcasting decision 2003 65 the crtc found that mtv canada was offering a music based service rather than a broadly based teen channel . furthermore the commission found that mtv was broadcasting in excess of 10 % music video clips and that mtv was not meeting its commitment to provide educational programming for teens nor was it providing any programming from independent educational authorities . craig was ordered to come into compliance with its broadcasting licence . after chum purchased craig in 2004 mtv networks terminated the agreement with craig ; the contract had included a provision to cancel the agreement if there was a change in ownership . chum limited was required to pay mtv networks the remaining licensing fees which amounted to c 10 million . on june 30 2005 mtv canada was rebranded as razer . ctvglobemedia purchased chum in 2007 ; subsequently razer was rebranded as mtv2 on august 1 2008 making it once again an mtv branded channel . talktv edit formerly talktv talktv was licensed in 1996 but did not launch until four years later in 2000 . talktv carried repeats of ctv talk shows as well as a six hour afternoon evening program the chatroom which aired every weekday until mid 2002 usually broadcast from the ctv owned masonic temple in toronto . the program featured future ctv network personalities seamus o regan and ben mulroney as well as craig norris now at cbla fm 2 in kitchener ontario and jennifer hollett . in 1999 talktv also acquired the broadcast rights to pamela wallin live which formerly aired on cbc newsworld . upon its move the program was renamed pamela wallin s talktv . talktv had been licensed as an analogue channel allowing cable companies to offer it without requiring a digital converter box and was one of the last specialty channels to be launched with that status all specialty channels licensed since 2001 have been specifically limited to digital distribution . however it was not explicitly required to receive analog carriage either provided the provider had already launched digital services . 1 due to this combined with the channel s late launch and cable systems approaching capacity for analog channels talktv was only available on digital programming tiers aside from a handful of major markets such as toronto . because of low ratings and much more narrow distribution than other specialty channels the chatroom was cancelled in 2002 after which talktv became solely a repeat service for ctv network programming and repeated segments of the chatroom . ironically this came just after the crtc had granted it the right to charge 7 per subscriber when carried on basic cable whereas it was previously made available to these viewers free of charge ; the new charge had been expected to help sustain the channel s live programming . the final program broadcast on talktv was that night s episode of etalk daily on march 20 2006 at 11 30 p.m. eastern time ; this was followed at midnight eastern time by a large red mtv logo and an 18 hour countdown clock in preparation for the launch . mtv relaunch edit mtv logo used from 2006 to 2012 . on september 28 2005 ctv and mtv networks announced that talktv would be relaunched as a new incarnation of mtv canada while continuing to maintain its licence requirement of documentary programming with over 68 % canadian content . former mtv networks executive brad schwartz was appointed as general manager of mtv canada schwartz is now senior vice president and general manager of the bell subsidiary muchmtv group . in the september 28 press release ctv claimed to have applied for a category 2 licence that would feature music videos along the lines of the former mtv2 canada now juicebox . the application is believed to have been abandoned . ctv already had strong ties with mtv ; it was the first broadcast network to air the osbournes which aired during prime time uncensored and subsequently aired punk d and newlyweds nick and jessica . ctv s exclusive rights to mtv content meant that chum s muchmusic lost all rights to mtv programming immediately following the announcement . chum released a statement saying that they would be intrigued as to how talktv could be morphed into mtv without violating its crtc broadcasting licence and filed a complaint with the crtc . however the crtc was unable to take preemptive action based on a press release . since mtv uses the same broadcast licence ctv held for talktv ctv is restricted by the following conditions of licence an emphasis on talk programs a minimum of 68 % of the daytime programming must be canadian content a minimum of 71 % of the prime time programming 6 00 p.m. to 12 00 a.m. eastern time must be canadian content prior to the relaunch the globe and mail reported that the network would ... be quite different from what most people associate with the original american mtv which has increasingly moved away from music videos toward reality shows and other original programming 2 placing a heavy emphasis on talk and lifestyle shows . in a canadian press report it was stated that while there could not be a canadian version of the music oriented total request live other spin off programs were not out of the question . canadian versions of mtv cribs diary and making the video have already been produced . leading up to the launch ctv aired the specials mtv unplugged alicia keys in early october 2005 and mtv s new year of music on december 31 2005 . in february 2006 mtv began promoting its launch date with a series of ads with the slogan the drought ends 03.21.06 some of which appeared during various programs across bell globemedia s now bell media television platforms . talktv s bug began periodically changing into an mtv logo to notify viewers of the coming change . on march 1 2006 the network identifier on several program guides changed from talktv to mtvcan additionally the sole program listed was mtv is coming however this was not an actual program and the talktv schedule continued to air . on february 20 2006 ctv announced that the masonic temple in toronto which was previously home to open mike with mike bullard would be the new home for mtv canada and its new flagship show mtv live . this would be essentially a revival of the live and interactive talk show format introduced by the chatroom with new hosts the addition of a studio audience field reports and live performances . the actual relaunch occurred on march 21 at 6 00 p.m. eastern time with the first edition of mtv live . the start of mtv live was preceded at 5 58 20 p.m. eastern time by a ten second countdown featuring water drops with mtv drops appearing at the end followed by a 90 second promo featuring various people wearing beige mtv shirts falling out of the sky signifying that the drought was over as seen in the launch promos . the relaunch as mtv did not affect the channel s analogue status . in fact many analogue cable viewers that never had access to talktv were able to view the channel at or soon after its relaunch . analogue coverage has been greatly expanded and many channel placements improved through new deals with rogers cable bell tv shaw direct and other cable and satellite providers . the channel held its official on air launch party on april 18 2006 with live performances by kanye west and sam roberts . these performances were edited into several specials that are aired on ctv . on june 27 2006 mtv canada aired making the video for the first time ashlee simpson s invisible but only showed a short clip of the video . viewers were told to watch the rest of the video on the mtv website . recently episodes of making the video broadcast on the channel have included the full music video . mtv hd edit mtv hd is a high definition simulcast of mtv that broadcasts in the 1080i resolution format ; the feed was launched on june 4 2013 on eastlink . the hd feed is also available nationally on bell fibe tv and telus optik tv and regionally on cogeco cable and rogers cable . programming edit further information list of programs broadcast by mtv canada the canadian version of mtv carries most of the reality television series that currently dominate the