health and wellness headquarters cromwell connecticut usa key people wes parris ceo jeff shirley vp vp products azo culturelle estroven flex able softouch sootherbs vitaball parent martek website www.amerifit.com amerifit brands also commonly known as amerifit inc. and amerifit nutrition is an american corporation that produces numerous health and wellness brands such as estroven azo and culturelle . its headquarters are located in cromwell connecticut but were previously located in bloomfield nearly 25 miles away . its current ceo is wes parris . contents 1 brand names 1.1 acutrim 1.2 azo 1.3 cardiostat 1.4 culturelle 1.5 estroven 1.6 flex able 1.7 softouch 1.8 sootherbs 1.9 vitaball 2 references 3 external links brand names edit acutrim edit acutrim was an over the counter appetite suppressant first manufactured by the ciba geigy corporation in 1982 . ciba geigy merged with sandoz to form novartis in 1996 and shortly thereafter in 1997 the brand was sold to heritage consumer products . 1 in 2000 however the u.s. food and drug administration requested that all manufacturers cease making products containing phenylpropanolamine ppa which included the acutrim brand . ppa is believed to increase the likelihood of suffering a hemorrhagic stroke particularly in women . 2 in 2001 the brand was acquired by health and nutrition systems international . the acutrim brand comprised 22 % of the company s sales for that year 18 % in 2002 and 7 % for half of 2003 . at that time the product no longer contained ppa but had been converted to a natural dietary supplement for weight loss . 3 in august 2003 amerifit acquired the brand name and marketed a weight loss program under the name acutrim but it never contained ppa at any time . 3 then in december 2005 the fda issued an order that banned the over the counter sale of products containing ppa . 2 amerifit discontinued the product in 2005 but amerifit still owns the acutrim trademark . during its lifetime varieties of the brand included acutrim late day and acutrim complete . azo edit official azo website http www.azoproducts.com cardiostat edit official cardiostat website http www.cardiostat.com culturelle edit culturelle is a probiotic supplement featuring the lactobacillus rhamnosus gg strain of bacteria . 4 official culturelle website http www.culturelle.com estroven edit estroven is a dietary supplement first produced in 1997 used to treat the effects of hormonal imbalance in women during all stages of menopause . estroven contains a standardized extract of black cohosh cimicifuga racemosa and plant based estrogens called isoflavones from soy both used to help reduce hot flashes and night sweats . all varieties also include essential vitamins and minerals such as calcium boron vitamin e vitamin b6 vitamin b12 and folic acid . additionally the regular strength variety contains a calming herbal blend . 1 the maximum strength variety contains a balancing herbal blend . 2 the pm variety contains a relaxing botanical blend and a herbal sleep blend . 3 the energy variety contains an energy blend . 4 official estroven website http www.estroven.com flex able edit softouch edit sootherbs edit vitaball edit a kind of gumball that contained vitamins . came in various fruit flavors including cherry watermelon grape and bubblegum . recently discontinued . 5 6 references edit heritage consumer products l.l.c. acquires 14 healthcare brands from novartis consumer health inc . business wire . 1997 08 28 . a b http www.fda.gov cder drug infopage ppa a b http www.lohas.com articles 69398.html culturelle vs. other probiotics . amerifit brands . retrieved 2009 06 12 . http www.dietfacts.com html nutrition facts vitaball vitamin gumballs in grape cherry watermelon and bubble gum flavors 21096.htm http www.vitaball.com the first three links are to pages no longer found . external links edit official website retrieved from https en.wikipedia.org w index.php title amerifit brands & oldid 563857046 categories companies based in connecticutcromwell connecticut navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 july 2013 at 19 24 . text is available under the creative commons attribution sharealike license ; 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