may rely excessively on sources too closely associated with the subject potentially preventing the article from being verifiable and neutral . please help improve it by replacing them with more appropriate citations to reliable independent third party sources . march 2012 learn how and when to remove this template message emack & bolio s industry retail founded 1975 founder robert rook headquarters united states area served uae thailand hong kong usa taiwan china products ice cream chocolate hot fudge smoothies website http www.emackandbolios.com emack & bolio s on newbury street in boston emack & bolio s is a chain of ice cream stores based in boston massachusetts united states . the chain was founded by robert rook a lawyer and self declared hippie who has worked closely with the homeless vietnam war protesters civil and gay rights advocates and numerous rock bands such as aerosmith u2 boston the cars and james brown . emack and bolio s was founded in 1975 three years before ben and jerry s used the concept of a hippie ice cream store . there are now a few stores in other states including new york florida and illinois new jersey and massachusetts . the first international locations opened in bangkok thailand in 2014 and also in abu dhabi . a shop in xian china and hong kong opened in 2015 . 1 the mascot is now a red eyed moose whose name is stoney . name edit the store was named after two homeless men for whom robert rook did pro bono work who asked that the ice cream shop be named after them . 2 emack and bolio were mascots of a sort for the first store . 3 the bolios were a non fraternal group of raggedy long haired hippy type college students that attended murray state university in western kentucky during the 1970 75 period . they played sports together entered greek parades together and partied together . they took there name from an old movie with a line in it where the police yelled into a building come on our you bolios you . this account aligns with robert rook s reference to two homeless men in 1975 one of which was referred to as bolio . it has been noted that emacs text editing software popular with computer programmers and bolio a text formatting program were developed within walking distance of a store near mit . the explanation by the gnu emacs project does not indicate a connection . notes edit shop locations . emack & bolio s. retrieved 2012 02 25 . our rock n roll roots . emack & bolio s. retrieved 2012 02 25 . blast from the past . emack & bolio s. archived from the original on 2011 07 22 . external links edit official website retrieved from https en.wikipedia.org w index.php title emack % 26 bolio % 27s & oldid 743301406 categories ice cream parlorscompanies based in bostonhidden categories articles lacking reliable references from march 2012all articles lacking reliable references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 october 2016 at 01 21 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view