grime british hip hop acoustic founded 2 november 2006 active from 25 august 2010 onwards 1 founder jamal edwards mbe headquarters 145 157 st john street london united kingdom area served united kingdom united states website sbtv.co.uk sb.tv global ltd also known as sb.tv or smokeybarz is a multi faceted company founded by jamal edwards and run by a small team of young people who work on web based content generally with a new music angle . the media platform has its origins and roots in urban music . most of the content can be seen on its own youtube channel which was created on 2 november 2006 or on the official sb.tv website and includes unprofessional footage or street shot freestyle raps and music videos . however even though its earlier uploaded videos contained entirely amateur footage the channel s latest uploads contain professional recordings and a less is more approach is taken . sb.tv have diversified into events and have curated stages at bestival wireless outlook and other internationally renowned festivals . 2 sb.tv were also invited to film interviews with a host of leading politicians at 10 downing street including the prime minister david cameron . 3 edwards has also built a relationship with the royal family and first interviewed hrh prince charles in 2013 . 4 the reasonable popularity of the channel among london s underground scene has led to features in rwd the observer time forbes the guardian the independent dazed & confused the sunday times style magazine vanity fair vogue and gq while founder jamal edwards has been on the front cover of wired intelligent life and the emirates in flight magazine . sb.tv also has assistant production credits from when edwards was working as a junior runner for the bbc and tiger aspect productions as well as joining the young persons panel at the guardian s new technology conference activate summit alongside martha lane fox and others . 5 today the youtube channel has gained many millions of views and thousands of subscribers as well as facebook fans and twitter followers . 6 sb.tv has been credited with discovering ed sheeran whose music was aired exclusively on the channel in february 2010 a full year before he achieved worldwide fame . sb.tv has been said to attract higher audiences of young people than itv . 7 contents 1 history 2 services 2.1 broadcasting 2.2 production 2.3 editorial 3 references 4 external links history edit sb.tv was founded in 2006 when a teenage jamal edwards mbe 8 son of the x factor series 2 contestant brenda edwards began filming rap freestyles with a handycam which he would then upload to his youtube account . for the first three years edwards acted alone to provide amateur footage of many british grime 9 artists such as dizzee rascal wiley chipmunk and tinchy stryder with the first sb.tv video being uploaded in february 2007 . 10 a channel 4 documentary series bedroom to boardroom that follows sb.tv was filmed in edwards first office camden collective . 11 12 as the channel began to attract more attention it also began offering lifestyle interviews and event coverage and a production team of ten people was established as a result . recently the company has cited its aim to become a more diverse youth lifestyle broadcaster incorporating more genres of music . 13 this has been seen in the inclusion of acoustic artists such as ed sheeran and other popular artists such as jessie j nicki minaj the wanted and pixie lott . 14 15 in february 2011 sb.tv launched their own music label just jam an imprint of sony rca and recently announced their first signing as east london mc maxsta . 16 in march 2011 it had been suggested that the company were expected to go into business with restaurant chain nando s. 17 in august 2011 edwards was featured in a google chrome advertisement by london advertising agency bbh which tracked the emergence of sb.tv as one of among many of the uk s rising youth broadcasters . 18 the sb.tv website subsequently crashed as close to a million people searched jamal edwards . 19 the advert was revealed to be the second most watched video advertisement on youtube in the uk in 2011 . 20 on 10 april 2012 sb.tv released a video with grime collective boy better know to celebrate reaching 100 million views across all videos . 21 in september 2013 susana giner director of the youth media agency told the independent newspaper there was a marketing term been adopted in edwards namesake ; the jamal edwards effect a newly adopted ideology that anything s possible in the digital age . 4 in 2013 edwards became the first youtuber to release an e book and interactive game self belief the vision which subsequently became a no. 1 best seller with demand leading to a unintended print version via virgin books . 22 further demonstrating his skills set edwards worked with burberry as part of creative lives 23 fronted a puma campaign 24 presented at the bafta children s awards 25 and delivered talks for cannes lions 26 tedxhollywood 27 and tedxhousesofparliament . 28 in a nod to his grandparents he received an st vincent business award in 2013 . 29 edwards was honoured when he became one of the queen s young leaders 30 after being called upon to run the first ever social media hub at buckingham palace . achievements like this saw jamal placed at no. 2 in the guardian s top 30 young people in digital media 2014 . 31 in 2014 edwards was invited to collaborate with american freshman on a headware range for topman . the snapbacks and bucket hats went on sale in the summer to critical acclaim . 32 impressed by one aspiring entrepreneur joe carnell in 2014 they went into business together and they re now the proud co founders of ugot a yogurt juice and health bar chain . already winning awards in yorkshire there s a branch open in newcastle with plans afoot for manchester and leeds . 33 in december 2014 edwards was appointed a mbe for his services to music . 8 34 in january 2016 sbtv announced the launch of sbtv news an online news service in partnership with the press association chaired by former emap hearst axel springer and future ceo colin morrison http www.theguardian.com media 2016 jan 20 youtube sbtv pa vice news . services edit sbtv is built on three core services broadcasting production and editorial services . the old logo 2010 16 broadcasting edit sbtv continue to broadcast video whether for music freestyle acoustic interviews or any other categories within youth culture . all of the company s content is displayed on their youtube channel . this content is mainly produced by sbtv but they do allow submissions as well . the company also uses social networking extensively to interact with viewers through which new blog and news articles are published . production edit just like broadcasting sbtv has always produced its own content and have developed new techniques over time . most of the content is shot in fast and agile situations to deliver an enticing perspective for the viewer . among the videos that are shot produced and directed by sbtv are music videos documentaries and sbtv event material . editorial edit the majority of employees at sbtv have experience in various printed urban publications and therefore know how to present material to a younger audience . this includes providing the latest news on music releases films music videos and artists . references edit sbtv global ltd . company check . 10 november 2011 . retrieved 10 november 2011 . sb.tv to host stage at yahoo wireless . sbtv . sb.tv jamal edwards interviews david cameron at downing st spirit of london awards 2011 sbtv . sbtv . a b burrell ian 27 september 2013 . the jamal edwards effect generation success the media savvy stars taking over the world wide web . the independent . london . spicer kate sunday times style he is typical of many entrepreneurial satellite characters who are turning grime into not just a sound but a movement . . ed balls s department for children schools and families wants precisely edwards me breed of ingenuity to infect some of the hardest to reach kids in the country . ajilore joseph the rise and rise of a new media mogul jamal edwards of sbtv your hidden potential yhp 27 may 2011 sb.tv has since reached over 70 million viewers on youtube becoming one of the most subscribed channels on youtube attracting people from all over the world . home made tv from london to change everything . flashes & flames . retrieved 2015 12 04 . a b music boss gets new year honours . bbc news 2014 . accessed 31 december 2014 . fiddy chantelle june 2010 sb.tv s jamal is grime s simon cowell dazed & confused p. 28 . jamal edwards got his first video camera when was 15 . time . 12 september 2014 . what s next for london the high life future of london forum . british airways high life . retrieved 2015 10 30 . inside sbtv from bedroom to boardroom . channel 4 . retrieved 2015 10 30 . it is the drive to succeed at the very highest level that motivates sb.tv rwd . barnes marcus sheeran is ahed of the game the sun 8 september 2010 a sparkling acoustic performance for top online youtube channel sb.tv helped secure his position as one of the uk s most promising newcomers . goodman chris ; okoye felicia 1 november 2011 . having expanded his repertoire jessie j nicki minaj the wanted and pixie lott among the many celebrities who ve now exclusively spoken to or performed for jamal sb.tv has become a set fixture on the major label marketing plan and beyond . . outside organisation . retrieved 19 november 2011 . sb.tv brand profile urban development . uk news sb.tv and nandos chicken set to do business together mad news 31 march 2011 . sbtv founder jamal edwards stars in new google chrome advert we are s.m.e. rai rajvir 22 september 2011 . jamal edwards ... the acton kid and his media empire . london evening standard . retrieved 15 october 2011 . the uk s top ten most popular youtube video ads in 2011 . google uk . 6 december 2011 . retrieved 6 december 2011 . boy better know 100m youtube views cypher sbtv . http www.virgin.com news jamal edwards presents self belief vision in2 innovation summit . puma signs jamal edwards as brand ambassador . marketing week . british academy children s awards ceremony in 2014 . jamal edwards sb.tv at cannes lions 2014 . 17 june 2014 via youtube . the future of democracy jamal edwards at tedxhousesofparliament . 27 june 2013 via youtube . jamal edwards speakers 2013 tedxhousesofparliament . tedx houses of parliament . vincentian entrepreneurs awarded in the uk . iwitness news . the queen elizabeth diamond jubilee trust . the queen s young leaders the queen elizabeth diamond jubilee trust . the queen elizabeth diamond jubilee trust . matt andrews . the top 30 young people in digital media nos 30 11 . the guardian . clothing . topman.com . what sophie did . sophie s choice 15 minutes with ugot cofounder joe carnell . rykesha hudson young entrepreneur jamal edwards honoured by queen the voice 30 december 2014 . accessed 1 january 2015 . external links edit sbtv.co.uk sb.tv s channel on youtube retrieved from https en.wikipedia.org w index.php title sb.tv & oldid 731093909 categories british music industrycompanies based in londoncompanies established in 2006hidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search