ltd type subsidiary industry automotive founded 1994 headquarters pune maharashtra india key people roland folger products luxury vehicles commercial vehicles parent daimler ag website mercedes benz.co.in mercedes benz india pvt ltd is a wholly owned subsidiary of the german daimler ag founded in 1994 with headquarters in pune maharashtra india . contents 1 history 2 the brand s manufacturing facilities 2.1 other major facilities across india 3 mercedes benz properties 3.1 mercedestrophy 3.2 international driving platform 4 mercedes benz india s first tv commercial 5 mercedes benz research and development india 6 sales and service network 7 mercedes benz certified 8 sales performance 9 models 9.1 assembled 10 references 11 external links history edit daimler entered the indian market and established mercedes benz india ltd in 1994 . the company was renamed daimlerchrysler india pvt. ltd. after the merger of the parent company daimler with chrysler . after daimlerchrysler demerged from chrysler in 2007 it changed its name to daimler ag . as a result daimlerchrysler india was renamed mercedes benz india once again . mercedes benz india is a wholly owned subsidiary of the daimler ag . mercedes benz india pioneered the luxury car market in india . the company is headquartered in chakan pune maharashtra . mercedes benz was recognised as india s most admired company in a survey by fortune india magazine in 2013 . 1 in 2015 the brand was adjudged economic times brand equity s india s most exciting brand and topped the survey in automotive four wheeler category . 2 the company has also been ranked number one in the j.d. power customer service index 2015 among the luxury brands . 3 the brand s manufacturing facilities edit spread over 100 acres at chakan maharashtra 4 this plant was set up in 2009 and is among the fastest green field operations ever to be created and is rated as one of the top most ckd plants of mercedes benz globally . 5 other major facilities across india edit whitefield palms bangalore mercedes benz research and development india private limited 6 pune mercedes benz properties edit mercedes benz india has built brand awareness through a series of consumer centric engagement events in india . these include mercedestrophy and drive events like amg driving academy and luxe drive . mercedestrophy edit the mercedestrophy is an international three tier structured amateur golf series where amateur golfers compete to qualify for the mercedestrophy world final in stuttgart germany . in 2014 the 15th edition of mercedestrophy india witnessed participation from over 2 500 golfing aficionados in 13 cities . 7 international driving platform edit motoring enthusiasts get an opportunity to drive the high performance amg cars on ice and challenging international locations . mercedes benz india s first tv commercial edit in a series of firsts mercedes benz india launched its first made in india tvc ah my god marking the launch of india s first compact performance sedan the cla 45 amg in july 2014 . 8 mercedes benz research and development india edit mercedes benz established its largest research & development center outside germany with the launch of its bangalore r & d center in 1996 . mbrdi with its location in bangalore and pune shows daimler s strong commitment to india as a location for production r & d and for it . mbrdi is daimler s think tank in india . currently 2 000 engineers and it specialists are employed by mbrdi . 9 sales and service network edit mercedes benz india currently has the widest network reach for any luxury car maker in india in 40 cities with 83 outlets . 10 mercedes benz also inaugurated in three amg performance centres apc in delhi bangalore & mumbai in 2014 and added two more apcs in 2015 in hyderabad and pune . 11 12 these apcs provide an exclusive amg brand experience to the customers and enthusiasts . 13 14 in 2014 the company reportedly witnessed a growth in sales of about 13 % at 10 201 units as compared to the previous year . the company expects a double digit growth in 2015 owing to qualitative network expansion strategy . mercedes benz india opened a new dealership in jamshedpur and plans on opening 14 more dealerships in 2015 to reach over 80 outlets in total by the end of 2015 . 15 mercedes benz certified edit mercedes benz launched its new pre owned car brand mercedes benz certified in india in december 2014 by the simultaneous inauguration of 12 new mercedes benz certified outlets across india . mercedes benz certified will provide customers a new destination for taking home a mercedes benz car . the new brand will provide the pre owned car customers an experience equivalent to a new car purchase offering high end facilities infrastructure tailor made financing options warranty and service packages . this new brand is designed specifically for the indian market . 16 sales performance edit in 2016 mercedes benz s growth strategy for the year will revolve around the slogan winning with mercedes benz . in the jan december 2015 period mercedes benz india registered a historic 32 % year on year growth by selling 13502 units . for the third consecutive year mercedes benz india has witnessed a double digit growth . mercedes benz to launch 12 models and 10 new outlets in 2016 . 17 models edit assembled edit mercedes benz c class mercedes benz cla class mercedes benz e class sedan mercedes benz gla class mercedes benz glc class mercedes benz gle class mercedes benz gls class mercedes benz s class mercedes maybach s 500 18 references edit cardekho team 19 july 2013 . news mercedes benz ranked 1 automotive company in india s most admired companies survey . most exciting brands 2015 categories which rocked this year . timesofindia economictimes . http www.autocarpro.in news national mercedes benz india tops jd power luxury car csi study 9818 overdrive 11 june 2015 . mercedes benz india starts phase ii production in chakan . firstpost . mercedes benz announces local manufacturing of the new s class 350 cdi in india backed by high demand of the new s class . shally seth mohile april 25 2016 . mercedes benz opens new r & d centre in bengaluru . livemint . retrieved 20 june 2016 . mercedes benz driving academy . autocar india . mercedes benz rolls out first ever india specific tvc . ndtv auto team 9 december 2014 . mercedes benz research and development india inaugurates second facility in bangalore . carandbike . http auto.economictimes.indiatimes.com news aftermarket mercedes benz india opens its first dealership in vijayawada andhra pradesh 51585157 prithvi radhakrishna 9 february 2015 . mercedes benz unveil jharkhand dealership . mercedes amg performance centre now in pune hyderabad . rushlane . mercedes benz inaugurates dealership outlet in madurai . zee news . mercedes benz india launches amg performance centre in bangalore . the times of india . mercedes benz inaugurates a new dealership in india more 14 due to open in 2015 . cartrade . 9 february 2015 . retrieved 9 february 2015 . pti 20 december 2014 . mercedes benz india launches new brand for old cars . carandbike . http www.thehindubusinessline.com companies mercedesbenz posts 32 growth in 2015 article8092119.ece http www.dnaindia.com money report mercedes benz to locally assemble maybach s500 at pune plant 2128819 mercedestrophy drive events the stylish and luxurious mercedes benz gla class makes its grand india debut set to reinterpret the luxury suv segment mercedes benz intensifies its product offensive rolls out the intelligent superpower the new e 350 cdi mercedes benz india wins the largest luxuery car order from carzonrent india pvt. ltd external links edit mercedes benz india v t e daimler ag divisions and subsidiaries cars current mercedes benz mercedes amg mercedes maybach smart trucks and vans current bharatbenz freightliner manufacturing commercial vehicles master motors 80 % mercedes benz mitsubishi fuso truck and bus 85 % western star defunct american lafrance sterling trucks buses current bharatbenz freightliner manufacturing commercial vehicles master motors mercedes benz mitsubishi fuso truck and bus setra evobus thomas defunct orion motorsport mercedes amg petronas f1 team mercedes amg high performance powertrains other alliance truck parts car2go daimler financial services mercedes benz bank detroit diesel mercedes benz india mercedes benz mexico shareholdings and joint ventures automotive fuel cell cooperation 50.1 % beijing benz 50 % denza 50 % tognum ag 50 % fujian benz 50 % here 33 % eads 22.41 % kamaz 10 % mv agusta 25 % tesla motors 10 % tata motors 7 % aston martin 5 % predecessors benz & company 1883 1926 daimler motoren gesellschaft ag 1890 1926 daimler benz ag 1926 98 daimlerchrysler ag 1998 2007 technologies active cylinder control bluetec people wolfgang bernhard karlfried nordmann andreas renschler hans scherenberg j rgen e. schrempp karl wilfert joachim zahn dieter zetsche other daimlerchrysler mitsubishi alliance beiben truck category commons retrieved from https en.wikipedia.org w index.php title mercedes benz india & oldid 741721419 categories daimler ag subsidiariesmotor vehicle manufacturers of indiacompanies based in punecompanies established in 1994car manufacturers of indiaautomotive companies of indiacompanies based in maharashtraindian subsidiaries of foreign multinational companies navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutschbahasa melayu edit links this page was last modified on 29 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