formed in 1946 in ely minnesota to provide canoe trip outfitting services for quetico provincial park and superior national forest and what was to become boundary waters canoe area wilderness bwcaw . they operate from two locations one in downtown ely minnesota the other on moose lake minnesota . contents 1 history 1.1 transfer to the olsons 1.2 bill magie 2 operations 3 references 4 references not yet cited 5 external links history edit canoe country outfitters cco was formed in 1946 as bill rom s canoe country outfitters in ely minnesota to provide canoe trip outfitting services for quetico provincial park and superior national forest . at times they have been dubbed to be the largest canoe outfitter in the world . 1 in an overview of larger outfitters in the us a 1976 new york times article dubbed bill rom and his cco operation as the canoe king based on keeping 600 canoes in operation with its customers throughout the canoeing season . 1 a 1960 s article by argosy magazine dubbed bill the canoe king of ely and for good reason . canoe country outfitters was the largest canoe outfitter in the world and the largest grumman canoe dealer in north america 2 3 with 400 canoes in use . 2 3 in 1966 motor club news magazine identified them as the world s largest outfitting company . 4 with 450 canoes in use . 4 in 1975 the ely echo newspaper described them as having 500 canoes in use with 35 employees and said that they had been rated as the largest such enterprise in the world . 5 during its early years cco was the only canoeing outfitter in ely . 6 in 1958 sports afield magazine dubbed them the largest outfitter in ely . 7 by 1963 they had switched to using all aluminum canoes ; previously they had used canvas canoes but dropped them because they weighed 20 lbs more were harder to carry and didn t handle as well . 8 rom s son bill rom jr. worked for him and started guiding canoe trips professionally at age 14 . 9 in their lynda plays it cool article the milwaukee sentinel newspaper covered a trip outfitted by cco and guided by cco employee stan germek by lynda johnson daughter of then president lyndon b. johnson . 10 charles kuralt visited the moose lake location in his television series . he profiled employee bill magie and their outfitting of and participation in his trip and their visit to dorothy molter on her island in knife lake . he subsequently also covered this in his book charles kuralt s america . 11 12 13 john perushek worked for cco for 40 years . 14 bill rom s parents immigrated to the united states from yugoslavia in the late 1800s . 15 bill rom was born in 1917 on the edge of the wilderness in the ely mn area . except for short periods when he was in school and the military he lived there all of his life . 16 he started canoe country outfitters in 1946 . rom associated with then dean sigurd olson when we went to college and credited olson with inspiring his passion for the preservation of wilderness . 2 3 rom and his friend and later employee bill magie rom were outspoken activists for the preservation of the bwcaw . 17 rom incurred the wrath of many for taking positions for banning or reductions of motorized access and cans and bottles in what is now the bwcaw . during the debate over airspace reservation an explosive was set off near the rom s house as a scare tactic . 2 3 during the motorized and snowmobile bwcaw use debates of the 70 s snowmobiles circled the rom s house at all hours of the night . 2 3 in 1974 rom testified in washington against motorized access . 2 in 1975 during the important fishing opener and memorial day weekend persons unhappy with his efforts blocked the entrance to his business with logging trucks . 18 19 upon his death his daughter becky rom a conservation attorney said he felt the wilderness was the best economy for ely because it was forever . 20 rom died in 2008 . 21 22 usage of the area has grown . when rom started the business in 1946 it didn t seem possible that the bwca wilderness could ever be crowded . 23 in a 1993 interview by men s journal magazine . bob olson sr. said there were a few people who like going back there with a canoe to fish ... but we never figured on crowds . now you have to get a permit . 23 transfer to the olsons edit rom sold the business in 1975 to bob olson sr. who had already worked there for 25 years . his whole family in fact worked for me and they re still working in the business and doing very well . we had no problem turning it over to him and he has no problem taking it over . 15 the olsons continue to own and operate canoe country outfitters . 24 25 bob olson sr. has been with cco since 1950 when he went to work there as a canoe trip guide . 5 rom credited their success to an emphasis on high grade service and high grade and innovative equipment . 2 3 5 bill magie edit bill magie based at their moose lake base guided canoe trips and ran that base when not guiding . he retired in 1979 at age 77 . in 1949 he founded the friends of the wilderness forerunner organization to the friends of the boundary waters wilderness . 26 amongst the celebrities that he guided on canoe trips were hubert h humphery zsa zsa gabor and anthropologist and author margaret mead . 26 he was amongst the first pilots in minnesota his pilot s license was issued by orville wright then chairman of the national aeronautic association . 26 he helped establish the first air mail service between duluth and port arthur ontario now thunder bay . 26 he had a license suspension when he flew his curtiss janny biplane in a half loop and 180 degree twist under duluth s aerial bridge on a 50 bet . 26 starting in 1925 for 5 years he worked for the u.s. army corps of engineers on the first extensive survey on what was to become the boundary waters canoe area . the work continued year around and during the deep of winter magie often traveled alone by dog sled . 26 operations edit canoe country outfitters operates from 2 locations . one is their headquarters and other buildings in downtown ely minnesota and the other is their facility on moose lake in minnesota which serves as a base for trips launched on moose lake and also has cabins and a campground . moose lake is the most popular entry point into the bwcaw quetico wilderness with the bwca beginning 1 4 mile by water from their moose lake facility . 27 as of 1975 they had 500 canoes for rent . 18 19 they provide outfitting services for trips in the boundary waters canoe area wilderness quetico provincial park and the superior national forest . 28 29 in addition to customary canoeing outfitting services they provide tow and livery services cabin rentals and a campground . 30 31 references edit a b the new york times newspaper sunday august 8 1976 edition for starters paddle someone else s rig a b c d e f g bill rom the canoe king of ely by alissa johnson wilderness news magazine published by the quetico superior foundation fall 2007 edition a b c d e f bill rom the canoe king of ely by alissa johnson similar to the 2007 wilderness news article by her but different canoeing.com 1 retrieved 4 20 14 a b a wild time in the wilderness by barc wade july august 1966 issue . a b c bill rom retires from canoe business bob olson taking over canoe country outfitters ely echo newspaper december 6 1975 edition https news.google.com newspapers nid 2250 & dat 20080202 & id ucc1aaaaibaj & sjid 6ragaaaaibaj & pg 1787 1649813 celebrities politicians and bigwigs visited fished and lived to tell the taleby anne swenson saturday february 2 2008 edition section 2 quetico superior canoe trip by erwin a. bauer sports afield magazine july 1958 issue pages 28 29 30 31 i took the family canoeing woman s day magazine by fletcher d. slater august 1963 issue pages 50 51 77 78 86 87 88 why one young man chose the wilderness by henry & vera bradshaw dodge news magazine october 1964 issue volume 29 number 10 pages 12 13 14 & 15 lynda plays it cool by marian mcbride july 26th 1965 edition part 1 pages 6 & 7 charles kuralt s america by charles kuralt published by g.p. putnam s sons new york 1995 isbn 0 399 14083 2 pages 145 & 146 http www.paleycenter.org collection item q kuralt & f all & c all & advanced 1 & p 2 & item t 54671 paley center for media listing and synopsis for on the road with charles kuralt set 3 television show on the road with charles kuralt set 3 dvd television show episode . amazon description at 2 retrieved 4 25 14 http www.kerntzfuneralhome.com obits obituary.php id 282680 john perusek obit a b interview of bill rom by the minnesota historical society interview with william rom by margaret robertson minnesota historical society april 2 1987 retrieved april 20 2104 bill rom and his canoe country by steve overholt boundary waters journal magazine spring 1992 edition pages 20 21 22 23 24 25 26 27 28 http www.mnhs.org library findaids p1354.xml minnesota historical society charles dayton s papers retrieved 4 22 14 a b http www.startribune.com sports outdoors 14014121.html canoe king of ely bill rom dies by ben cohen minneapolis startribune newspaper january 22 2008 edition retrieved 4 25 14 a b http forestpolicyresearch.com 2008 01 25 286 earths tree news www.forestpolicyresearch.com issue 286 retrieved 4 25 14 http www.checkmylake.org lake news subsec 3 & id 309 bill rom conservation hero by conservation minnesota retrieved 4 23 14 http www.twincities.com ci 8048844 source rss canoe outfitter bwca advocate by dennis lien pioneer press twincities.com january 23 2008 retrieved 4 22 14 http www.duluthnewstribune.com event obituary id 104965 duluth news tribune january 23 2008 et a b canoeing the boundary waters men s journal magazine july august 1993 issue page 92 http ely.stparchive.com archive ely ely05281979p01.php the ely echo newspaper may 28th 1979 issue https news.google.com newspapers nid 2250 & dat 19790409 & id whflaaaaibaj & sjid ljqnaaaaibaj & pg 715 1543897 the ely echo newspaper april 9th 1979 retrieved 1 19 14 a b c d e f save the north william h. magie bwca wilderness news magazine fall 1982 issue pages cover 3 4 5 http mnresortsandcampgrounds.com canoe country cabins campgrounds minnesota resorts & campgrounds assn. the storm corridor by nan echle the boundary waters journal magazine winter 2004 issue pages 56 63 boundary to please get away from it all in canoe country by dan coyle chicago tribune newspaper august 4 1991 edition http www.fs.usda.gov internet fse documents stelprdb5188007.pdf us forest service us department of agriculture listing of outfitters and services retrieved 4 20 14 http www.fs.fed.us specialuses documents superior % 20outfitter % 20list.pdf us forest service us department of agriculture listing of outfitters and services retrieved 4 20 14 references not yet cited edit canoe outfitter slips into quieter waters by jack coffman the minneapolis tribune newspaper sunday december 14 1975 edition pages 1f & 9f keepsakes preserve history photo circa 1950 courtesy of minnesota state historical society duluth news tribune sunday june 6 2004 edition . calvin rutstrum