citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . december 2007 learn how and when to remove this template message o reilly media founded 1978 ; 38 years ago 1978 founder tim o reilly country of origin united states headquarters location sebastopol california publication types books magazines official website www.oreilly.com o reilly media formerly o reilly & associates is an american media company established by tim o reilly that publishes books and web sites and produces conferences on computer technology topics . their distinctive brand features a woodcut of an animal on many of their book covers . contents 1 company 2 conferences 2.1 discontinued 3 magazines 4 ventures 5 online resources 6 see also 7 notes 8 external links company edit o reilly media is best known for its color coded animal books . the company began in 1978 as a private consulting firm doing technical writing based in the cambridge massachusetts area . in 1984 it began to retain publishing rights on manuals created for unix vendors . a few 70 page nutshell handbooks were well received but the focus remained on the consulting business until 1988 . after a conference displaying o reilly s preliminary xlib manuals attracted significant attention the company began increasing production of manuals and books . in 1992 o reilly media published one of the first popular books about the internet ed krol s whole internet user s guide and catalog . 1 o reilly media also created the first web portal the global network navigator gnn in 1993 ; it was sold to aol in 1995 one of the first large transactions of the dot com bubble . gnn was the first site on the world wide web to feature paid advertising . 2 the firm is now widely recognized for the conferences and summits it organizes . in 1997 o reilly launched the perl conference to raise the profile of the perl programming language . many of the company s other software bestsellers were also on topics that were off the radar of the commercial software industry . in 1998 o reilly invited many of the leaders of software projects to a meeting . originally called the freeware summit the meeting became known as the open source summit . the o reilly open source convention which includes the perl conference is now one of o reilly s flagship events . other key events include the strata conference on big data the velocity conference on web performance and operations and foo camp . past events of note include the o reilly emerging technology conference and the web 2.0 summit . overall o reilly describes its business not as publishing or conferences but as changing the world by spreading the knowledge of innovators . 3 in 2001 o reilly launched safari books online a subscription based service providing access to ebooks and now also video training as a joint venture with the pearson technology group . in 2013 o reilly acquired pearson s interest in the joint venture 4 and it is now a wholly owned subsidiary of o reilly media based in boston ma . safari is the largest and most successful online library of reference and learning content for technical and business topics available on the internet with millions of users through b2c b2b and library channels . in 2003 after the dot com bust o reilly s corporate goal was to reignite enthusiasm in the computer industry . dale dougherty an executive at o reilly coined the phrase web 2.0 during a brainstorming session . 5 this then became the name for the web 2.0 summit run by o reilly media and techweb formerly cmp media . cmp registered web 2.0 as a service mark for arranging and conducting live events namely trade shows expositions business conferences and educational conferences in various fields of computers and information technology . web 2.0 framed what distinguished the companies that survived the dot com bust from those that died and identified key drivers of future success including what is now called cloud computing big data and new approaches to iterative data driven software development . the tarsier featured on the cover of learning the vi editor has been incorporated into the o reilly logo . in may 2006 cmp media learned of an impending event called the web 2.0 half day conference . concerned over their obligation to take reasonable means to enforce their trade and service marks cmp sent a cease and desist letter to the non profit irish organizers of the event . this attempt to restrict through legal mechanisms the use of the term was criticized by some . who the legal issue was resolved by o reilly s apologizing for the early and aggressive involvement of attorneys rather than simply calling the organizers and allowing them to use the service mark for this single event . 6 in 2004 the company named the maker movement with the launch of make magazine and in 2005 maker faire . today the flagship maker faire in san mateo ca draws over 130 000 attendees . other faires around the world collectively draw millions . 7 in 2012 o reilly media spun out the make properties into a separate venture backed company maker media headed up by former o reilly executive and make founder dale dougherty . 8 o reilly has adopted creative commons founders copyright which limits the maximum term of copyright protection to 28 years ; it is much shorter than the current default duration of the monopoly in copyright law . 9 for many years the most typical o reilly books the animal books have been designed as thorough guides for work with established technologies . the original animal design was developed by edie freedman because she thought that unix program names sounded like weird animals . 10 conferences edit o reilly began its conference division in 1997 . today the company offers over one dozen conferences 11 strata hadoop world 4x annually around the world 12 oscon o reilly open source convention fluent 13 velocity web performance & operations 4x annually around the world the next economy summit 14 the next money summit 15 the solid conference 16 the o reilly software architecture conference 17 the o reilly design conference 18 discontinued edit o reilly emerging technology conference 2001 as o reilly p2p conference ; 19 2002 2009 20 tools of change toc conference 2007 2013 21 web 2.0 summit co produced with techweb web 2.0 expo co produced with techweb mysql conference and expo co presented by mysql ab until 2008 then by sun microsystems since 2009 now by oracle corporation since 2010 . railsconf co presented by ruby central where 2.0 money tech gov 2.0 expo and gov 2.0 summit co produced with techweb o reilly school of technology will be discontinued as of january 6 2016 new enrollments are no longer accepted . 22 magazines edit since 2005 o reilly has published a quarterly magazine known as make technology on your time . the magazine contains articles on hardware hacking as well as several technology related do it yourself diy instructions for hobbyists and was later adapted into a television series by twin cities public television . in the fall of 2006 o reilly added a second magazine craft with the tagline transforming traditional crafts . craft magazine folded in 2009 . ventures edit over the years o reilly tried many other types of products . in 1993 they launched one of the first web based resources global network navigator which was sold to aol in 1995 . 23 around that time they started two short lived book lines one of travel books including travelers tales mexico and one of general business books including love your job and building a successful software business . they produced an audiotape version of the interview show geek of the week by internet talk radio . they sold windows based software for six years including the first commercially available web server web site . citation needed o reilly alphatech ventures is a venture capital fund focusing on software cleantech and other emerging trends . 24 online resources edit in 2001 o reilly formed a partnership with pearson publishing to offer safari books online . this service makes the complete text of over 40 000 business and technical books as well as technical videos available for online viewing through a subscription . safari books online includes books and video from adobe press alpha books cisco press ft press microsoft press new riders publishing o reilly peachpit press prentice hall prentice hall ptr que and sams publishing . in 2014 25 o reilly media acquired pearson s stake making safari books online a wholly owned subsidiary of o reilly media . o reilly formerly offered safariu to educators to compile custom textbooks from individual chapters of books and from their own uploaded materials . in the late 1990s o reilly founded the o reilly network which grew to include sites such as linuxdevcenter.com macdevcenter.com windowsdevcenter.com onlamp.com o reilly radar in 2008 the company revised its online model and stopped publishing on several of its sites including codezoo and o reilly connection . 26 the company also produced dev2dev a weblogic oriented site in association with bea and java.net an open source community for java programmers in association with sun microsystems and collabnet . in 2014 o reilly acquired infinite skills a canadian publisher of online and dvd video courses . 27 see also edit category o reilly media books notes edit guynn jessica 2008 10 10 . tech guru challenges next generation to get serious los angeles times . latimes.com . retrieved 2010 08 10 . the history of online advertising . adpushup . retrieved 1 may 2016 . reflections on our first 25 years . 22 october 2014 . retrieved 1 may 2016 . o reilly takes full ownership of safari books . publishersweekly.com . retrieved 1 may 2016 . how web 2.0 works . howstuffworks . retrieved 1 may 2016 . ivry sara may 29 2006 . squabble over name ruffles a web utopia . new york times . maker faire make a maker faire maker faire . maker faire . retrieved 1 may 2016 . o reilly tim january 24 2013 . why we spun out maker media . o reilly media . o reilly first to adopt founders copyright publisher restores balance to copyright with new legal option from creative commons . 23 april 2003 . retrieved 1 may 2016 . levy steven october 2005 the trend spotter wired magazine retrieved november 24 2009 conferences o reilly media . 16 may 2014 . retrieved 1 may 2016 . strata hadoop world . retrieved 1 may 2016 . javascript html5 & css conference o reilly fluent march 07 10 2016 san francisco ca . retrieved 1 may 2016 . future of business conference next economy november 12 13 2015 san francisco ca . retrieved 1 may 2016 . conferences o reilly media . 16 may 2014 . retrieved 1 may 2016 . hardware software & the internet of things o reilly solid june 23 25 2015 san francisco ca . retrieved 1 may 2016 . o reilly software architecture conference april 10 13 2016 new york ny . retrieved 1 may 2016 . ux iot & interaction conference o reilly design january 19 22 2016 san francisco ca . retrieved 1 may 2016 . o reilly peer to peer conference . 2001 . archived from the original on january 21 2003 . o reilly emerging technology conference . retrieved 1 may 2016 . o reilly tim 2 may 2013 . ending the toc conference but still pushing tools of change for publishing . o reilly media . retrieved 27 september 2014 . o reilly tim 31 july 2015 . we will be phasing out