united states introduced 1983 markets united states website nakedjuice.com naked juice is an american brand that produces juices and smoothies . the company is based in monrovia california . 1 naked juice co. of glendora inc. operates as a subsidiary of pepsico inc. 2 the first of these drinks were produced in 1983 and sold in california under the name naked juice referring to the composition of no artificial flavors added sugar or preservatives . 3 distribution has since expanded and naked juice products are distributed nationwide within the united states as well as in canada and the u.k. as of 2011 the naked juice product line consisted of more than 20 variants including fruit juices juice smoothies and protein smoothies among other beverages . a line of coconut water is also produced under the naked juice brand . the drinks are represented as containing high concentrations of antioxidants . its primary competition within the super premium juice category is odwalla which is owned by the coca cola company . contents 1 history 2 class action lawsuit 3 products 3.1 list of juices and smoothies 4 references 5 external links history edit the naked juice company was created in santa monica california in 1983 by jimmy rosenberg and david bleeden . 4 jimmy began on a small scale producing the fruit drinks at his home and selling them under the naked juice name in person on the beaches in santa monica . the packaging design changed with a re branding across the naked juice line in 2005 which was credited in part for helping naked juice pass the former industry leader in terms of annual retail sales odwalla . as demand for its products increased so did the complexity of distribution . due to the composition of its juices namely the purposeful lack of preservatives naked juice beverages are highly perishable must be kept below 38 f and have a shorter shelf life than some competing products . in order to alleviate potential supply limitations in early 2006 the company opened two new direct delivery centers in sacramento california and seattle washington . 5 6 in november 2006 pepsico announced plans to acquire naked juice from its prior owners north castle partners for an undisclosed sum . the acquisition which was completed in 2007 was recognized as marking pepsico s more recent shift towards ownership of food and beverage brands with a health and wellness aspect . at this time naked juice had recorded annual sales of 150 million within the u.s. according to financial industry analysts this acquisition was initiated in part to compete with the coca cola company s 2001 purchase of naked juice rival odwalla . 7 8 9 since 2007 the naked juice brand has operated as a wholly owned subsidiary of pepsico under the parent company s pepsico americas beverages division . naked juice continued to conduct business in its azusa california headquarters until february 2010 when its offices were relocated to the neighboring city of monrovia california . 1 due in part to pepsico s scale of existing distributors naked juice has since expanded to be sold in all 50 states within the u.s. as well as in canada and the u.k. 10 class action lawsuit edit in 2012 a lawsuit was filed against the company and on july 2 2013 the naked juice company settled a class action lawsuit which argued that many of the bottle s purported claims were false and misleading to the public . specifically claims that the product was 100 % juice was all natural contained nothing artificial and was non gmo were all at issue . specifically the lawsuit indicated that certain ingredients listed as vitamins as displayed in the ingredient list of the nutrition facts were actually synthetically produced artificial sweeteners fibers and flavors which belied the claim the product was all natural and contained only juice . pepsico brand naked juice will stop using all natural to describe its products due to lack of detailed regulatory guidance around the word natural after agreeing to settle a class action for 9m . 11 though this criticism is not part of the lawsuit naked juice is criticized for containing even more sugar than pepsi cola . naked s green machine which plays on the health drink featured in fat sick & nearly dead contains 3.5 g of sugar per ounce more than pepsi cola s 3.42 g per ounce . thus though marketed as natural the human insulin response is even greater from most naked juices than for a can of pepsi cola . the naked product is advertised in pepsi s good for you product line despite the high sugar content . 12 products edit naked juice peach guava smoothie which entered production in 2010 . the naked juice product line consists of more than 20 variants of straight and blended 100 percent fruit and vegetable juices . some of the products are produced in a smoothie consistency while others remain in juice form . the juices are a combination of flash pasteurized fruits vegetable juices and purees . among the primary flavors of naked juice are strawberry banana blue machine green machine orange mango and berry veggie which contains purple carrots red beets sweet potatoes sweet corn chick peas sweet cherries strawberries plum apple and a hint of lemon . 13 in addition to juice flavor variants since 2006 additional naked juice versions have been produced with a focus on specific health aspects such as digestion protein and reduced caloric content . 14 in 2007 naked juice probiotic was introduced having been represented as the first 100 percent juice smoothie to contain probiotics for the aid in digestion . 15 a protein focused line of naked juice smoothies marketed as protein zone was first introduced in the early 2000s with the addition of mango and double berry flavors in 2009 . 16 two reduced calorie naked juice smoothies were introduced in 2010 tropical and peach guava . both of these products contain coconut juice which is naturally lower in caloric content in comparison to other fruits . 17 also in 2010 the naked juice company added a 100 percent coconut water product marketed under the name naked coconut water and sold within the u.s. in whole foods stores . 18 naked juice drinks are produced in 10 15.2 32 64 and 128 us fluid ounce sizes ; though not all flavors are packaged in all size formats . in 2009 naked juice changed the packaging used for its 32 ounce bottles to a variant consisting of 100 percent post consumer recycled plastic pet polyethylene terephthalate the first beverage with national distribution in the united states to implement this packaging type . the new bottle design referred to as renewabottle by the company 19 was extended to the 10 15.2 and 64 ounce sizes in 2010 resulting in the reduction in new plastic consumption by a rate of 7 000 000 pounds 3 175 147 kg per year . 20 list of juices and smoothies edit acai machine berry blast berry veggie blue machine chia cherry lime chia sweet peach green machine kale blazer mighty mango o j orange carrot orange mango peach guava coconut water pineapple mango coconut water pomegranate acai pomegranate blueberry power c machine probiotic machine tropical mango protein zone protein zone banana chocolate protein zone double berry protein zone mango red machine strawberry banana references edit a b naked juice moves to new headquarters in monrovia ca office . pollack architecture . february 2010 . retrieved 12 january 2011 . company overview of naked juice co. of glendora inc. . silva jill wendholt 2006 04 26 . these antioxidant rich foods have the power to change your life . the seattle times . knight ridder . retrieved 2006 05 28 . http www.theacorn.com news 2003 09 11 community 036.html naked juice re brands and updates packaging to clearly communicate health benefits . bevnet . retrieved 8 december 2010 . landi heather october 2006 . a taste of the good life super premium beverage market in focus pdf . beverage world 66 68 . retrieved 8 december 2010 . gilbert sarah . pepsi gets naked . bloggingstocks . retrieved 8 december 2010 . pepsico boosts its juice line . convenience store news . 21 november 2006 . retrieved 8 december 2010 . strott elizabeth 22 november 2006 . pepsi gets naked . msn money . retrieved 8 december 2010 . naked juice co. company overview . bloomberg businessweek . retrieved 8 december 2010 . pepsico brand naked juice cuts all natural claim after 9m us payout . http www.pepsico.com brands brandexplorer good for you current naked juice products . bevnet . retrieved 12 january 2011 . scott stephanie 15 january 2009 . juice and juice drinks squeeze new flavors . beverage industry . retrieved 8 december 2010 . naked juice introduces 100 % probiotic juice smoothie . food processing . retrieved 8 december 2010 . mayer marina 1 november 2010 . more than a simple drink . dairy foods magazine . 111 11 62 . retrieved 9 december 2010 . new product naked juice smoothies with coconut water . food biz daily . 23 march 2010 . retrieved 12 january 2011 . naked coconut water . beverage world . 9 february 2010 . retrieved 8 december 2010 . mctigue pierce lisa 11 november 2010 . naked juice begins using renewabottle for all flavors sizes . packaging digest . retrieved 12 january 2011 . naked juice serves beverages in eco friendly package . environmental leader . 12 november 2010 . retrieved 8 december 2010 . external links edit nakedjuice.com official website naked juice on twitter v t e pepsico corporate directors indra nooyi chairman & ceo robert eugene allen dina dublon alberto ibarg en steven reinemund pepsi diet pepsi pepsi max north america and international versions pepsi next throwback jazz diet kas izze mountain dew manzanita sol mirinda mist twist mug root beer slice 7 up outside united states amp energy aquafina ethos water under license lipton brisk iced tea under license no fear under license ocean spray under license frappuccino under license starbucks under license sobe shani duke s lemonade duke s mangola frito lay lay s ruffles doritos tostitos fritos cheetos rold gold funyuns sun chips cracker jack munchos smartfood oberto distributed hostess lay s stax miss vickie s munchies walkers sabritas smith s bluebird gamesa kurkure uncle chipps sabra 49 % tropicana products copella dole under license naked tropicana tropolis quaker oats company quaker instant oatmeal cap n crunch life quisp king vitaman oh s aunt jemima chewy granola bars rice a roni toddy scott s porage oats tchudo gatorade propel fitness water other holdings lebedyansky sandora wimm bill dann duke and sons pepsi p1 retrieved from https en.wikipedia.org w index.php title naked juice & oldid 743280335 categories juice brandsdrink companies of the united statescompanies based in los angeles county californiacompanies established in 1983pepsico brandshidden categories twitter username different from wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main 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