that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . june 2013 learn how and when to remove this template message manager tools llc . industry training management founded january 2005 1 founder michael auzenne mark horstman headquarters united states products podcasts interview tools services consulting conferences resume review training website www.manager tools.com the manager tools podcast founded in 2005 is a weekly audio podcast by michael auzenne and mark horstman which focuses on career advice and helping managers become more effective . 2 3 it was awarded people s choice podcast from podcast awards in 2008 and won the best business podcast award in 2006 2007 2008 and 2012 . 4 5 contents 1 hosts 2 history 3 podcasts 4 notable content and theories 4.1 foundational principles the management trinity 4.2 disc management adapted to the personality of the direct report 4.3 other principles 5 activities 5.1 licensing 5.2 forums 5.3 conferences 5.4 publications and other products 6 internationalisation 7 awards and popularity 8 references 9 external links hosts edit the podcast hosts mark horstman and mike auzenne are both graduates of west point the united states military academy which is where they met . 6 michael auzenne spent nearly two decades in corporate america as a manager and executive . 7 his corporate career includes executive assignments in technology and program management for mci inc. and bell atlantic as well as several entrepreneurial pursuits in the restaurant and retail fitness industries . mark horstman was a manager and executive in sales and marketing at procter & gamble . mark has been coaching and training managers and executives since 1988 . 2 history edit horstman and auzenne learned about podcasting in 2005 and decided that this could be a way to disseminate their knowledge about effective management . 6 auzenne said he didn t want to create a model where he would only give away half of a solution and then require the audience to pay for the rest of the solution . 8 the co founders have stated that they believe they can change the world by changing management and that the way to change it is one manager at a time . 9 after starting with the weekly free podcasts both hosts completely dedicated their work time and became co founders of manager tools llc a management consulting firm . 2 they regularly consult to and train managers in fortune 1000 companies around the world . 10 their company also sells transcripts of the podcasts on line through membership and they organize public and in company conferences to practice the manager tools . 8 as of 2012 the company has five full time employees . the first manager tools podcast was published on june 26 2005 . 9 with the first career tools podcast published on december 4 2008 . 11 the first live podcast was recorded with an audience after a conference and was published on october 31 2010 . 9 the 500th podcast was published on january 1 2012 . 12 the podcasts uses no advertisement and most incoming links on the internet are from comments by passionate users . 13 14 15 16 17 the tools they teach are now also being cited by education institutions . 18 host also have done talks in prestige schools like robert r. mccormick school of engineering and applied science 19 and kellogg school of management 20 most of the podcast increase in the number of listeners comes from personal recommendations as well as the effect of the podcast awards manager tools podcast every manager effective and career tools podcast every professional productive are trademarks of manager tools llc since september 2012 21 podcasts edit most casts are about 30 40 minutes long presented as a dialogue between the two hosts . 22 they cover a specific topic related to management or career development . casts start with an overview of the points to be discussed followed by the discussion point by point and end with a summary of the points discussed . manager tools main podcasts are available on the webpage and also through itunes and rss feeds . 23 the podcasts often refer to each other which in the past has created issues with new listeners . in order to help them a collection of basics casts has been created and is available on their website as well . 24 those cover mostly the management trinity as well as additional basic notions . manager tools casts help 90 percent of the people 90 percent of the time . 25 and the great majority of the casts are timeless instead of just timely . 21 management is about doing the right things repeatedly . successful managers do them over and over again ; and is about behaviors . 26 in the podcast you find many topics that helps on professional life . such as behaviors there are 5 manager tools behaviors 27 career communication development network performance strategy team and many more . one of the manager tools motto is there s a cast for that . manager tools podcast every manager effective . 2 career tools podcast every professional productive . 2 the manager tools basics is a special collection of podcasts on the essentials of effective managerial behavior and the base of all the manager tools advanced material . the podcasts are often articulated around the manager tools philosophy . 6 its main parts are the management trinity and the horstman s laws . the founders focus on specific action steps that managers can apply to their job as opposed to theoretical management models . 28 the hosts also provide for a fee access to special set of podcasts with more specific themes and with more detailed information on those topics . so far there are two themes 29 interviewing series 30 first job fundamentals 31 notable content and theories edit foundational principles the management trinity edit the hosts often refers to the management trinity 32 one on ones feedback and coaching plus their silent fourth partner delegation . these are at the heart of everything manager tools recommends . 33 all of the manager tools trinity tools are teachable equivalents that the hosts have developed . most casts are based on these tools . they usually include 24 34 one on ones weekly meetings in order to reinforce relationships recognised as the best business practice of all time by profitguide.com 35 feedback reinforcing or correcting behaviours coaching fostering continuous development delegation managerial economics of who should do a task other foundational principles as described in the basics podcasts include 24 running effective meetings methods for rolling out the manager tools trinity solution to a stalled technical career disc management adapted to the personality of the direct report edit manager tools podcasts often refer to the disc assessment when adapting management and communication styles to individuals . the disc model provides nonjudgmental language for exploring behavioral issues across four personality traits dominance influence steadiness and conscientious . 36 these four traits can be grouped in a grid with d and i sharing the top row and representing extroverted aspects of the personality and c and s below representing introverted aspects . d and c then share the left column and represent task focused aspects and i and s share the right column and represent social aspects . in this matrix the vertical dimension represents a factor of assertive or passive while the horizontal dimension represents open vs. guarded . 37 other principles edit there are also some recurring references to other rules or laws . these are mostly referred to verbally in the podcasts 38 39 horstman curve difficulty of growth at the beginning of a career mcguire s hump regarding how hard it is to change horstman s laws of interviewing horstman s rule of christmas the wendii curve regarding cultural diversity 40 walt s rule regarding how and where spend time 3 horstman s law of managerial friction it s always harder to start change than it is to sustain it . horstman s corollary to parkinson s law work contracts to fit the time you give it horstman s definition of conflict more than one person in the same county . activities edit manager tools is incorporated under manager tools llc and provides multiple services 9 such as free podcasts manager tools career tools licensed content forums for user discussions training conferences corporate engagements 41 publications and other . licensing edit some casts are only accessible with a free registration . the site offers individual licenses . 42 this is in order to fund the project and keep the podcasts advertisement free . 8 both co founders have had multiple offers for sponsorships but they ve turned them all away because the advertising model doesn t currently fit into their model and brand of building trust . 8 forums edit the manager tools forums are built for public discussions between listeners of the podcasts . here you can read questions asked by other managers and professionals about workplace situations . 43 manager tools employees including the hosts regularly intervene to help the members as well . conferences edit manager tools regularly hosts training conferences around the world . 44 there always is a maximum number of attendees in order to maintain the quality of the delivery . they deliver four types of conferences 9 effective manager conference . 45 effective communications conference . 46 corporate effective manager conference . 41 effective interviewer conference . 47 publications and other products edit other products available for free sold or re sold by manager tools include 29 blogs the effective manager . 48 and the productive professional . 49 resume workbook . 50 and review service . 51 disc profile . 52 interview creation tool 53 ios apps 54 weekly email publications things i think i think . 55 and newsletter 42 licensee conference call . effective relationships series . 56 the daily manager . a partnership with hp eprintcenter . 57 since 2011 manager tools also provides a mobile version of their website and for podcast navigation . 58 59 internationalisation edit manager tools although slightly biased by us background aims at creating timeless and universal content . 60 they have listeners all over the world ; 57 since 2009 some of the podcasts and knowledge have been adapted in french 61 62 and since 2010 also in german . 63 64 those adaptations have been started by enthusiastic listeners of the cast that are willing to invest their time to make the content available to a larger audience cedric watine and his associate lorry in the french version . gernot glawe in the german version . on 12 march 2012 gernot glawe who had been hosting and maintaining the german version of the site announced its closing by the end of march 2012 and thanked his listeners for the 116.000 downloads of his 68 podcasts . 65 as part of internationalisation manager tools conferences have been besides united states in europe australia and in china shanghai . awards and popularity edit manager tools won the people s choice podcast awards in the business category in 2006 2007 2008 and 2012 . in 2008 it also won the overall people s choice category . career tools won the best business podcast at the 2010 edition of these awards . 4 manager tools was nominated again in 2013 in both categories peoples choice and business . 66 in 2014 named one of fortune s 9 great business podcasts 67 in 2014 mark horstman was interviewed by men s fitness in two occasions . 68 69 in 2014 career tools named one of the 10 must watch podcasts in letsintern . 70 in 2014 manager tools podcasts are downloaded 2.5 million times per month