as nasdaq ncmi industry motion picture exhibition founded 2002 centennial colorado headquarters centennial colorado united states key people andrew j. england ceo director website http www.ncm.com national cinemedia ncm is a cinema advertising company . ncm displays ads to u.s. consumers in movie theaters online and through mobile technology . ncm presents cinema advertising across a digital in theater network consisting of theaters owned by amc entertainment inc. cinemark holdings inc. regal entertainment group and other regional theater circuits . ncm is listed on the nasdaq stock exchange as national cinemedia inc. nasdaq ncmi . the company is perhaps best known to the general public for its advertising preshow firstlook . contents 1 firstlook 2 fathom events 3 ncm digital 4 merger 5 references 6 external links firstlook edit firstlook is ncm s pre feature programming . firstlook consists of pre show advertising and entertainment 1 provided by content partners such as abc networks a & e television networks amazon disney fandango google hulu microsoft nbc nintendo and turner broadcasting system 2 interspersed with advertising . the program is approximately 20 minutes and is timed to end exactly at the movie s start time before any trailers . it is delivered via satellite and several different versions are provided depending on the movie s mpaa rating . if a 3d movie is showing a special firstlook 3d is shown after the original version . this consists of 3d advertisements . if a g or pg movie is showing a children s version of firstlook named firstlook play is shown in lieu of the original version . this usually is for movies directed at children with those ratings though some pg movies may still have the regular firstlook programming . firstlook is the successor to regal s the 2wenty preshow introduced to that chain in 2003 . firstlook carries largely that same format the main difference being that while 2wenty was regal exclusive firstlook is fed to founding members circuits amc cinemark and regal as well as many ncm affiliate circuits such as goodrich quality theaters hollywood theaters and kerasotes . fathom events edit fathom events formerly known as ncm fathom was a division of national cinemedia that offered alternative entertainment events in movie theaters . in december 2013 it was announced that ncm was restructuring fathom events as a new stand alone entity owned by amc cinemark regal entertainment group and ncm with ncm retaining a 4 % stake in the company . 3 past entertainment events have included the metropolitan opera live from new york city live concerts the black eyed peas queen paul rodgers celine dion garth brooks david gilmour linkin park kiss rod stewart depeche mode korn beastie boys the rolling stones bruce springsteen green day bon jovi bowling for soup brooks & dunn aly & aj jesse mccartney usher jimmy buffett aerosmith yes meat loaf godsmack phish matchbox twenty prince kenny chesney elvis presley les mis rables live sporting events mayweather m rquez ufc 111 hopkins jones 2 mayweather mosley ufc 115 final four games of the 2010 fifa world cup m rquez d az 2 ufc 118 mosley mora ufc 121 mayweather ortiz ufc 143 mayweather cotto ufc 154 mayweather guerrero mayweather lvarez ufc 167 mayweather maidana 1 mayweather maidana 2 ufc 181 185 ufc 187 ufc 189 ufc 192 cotto alvarez various films courtesy of turner classic movies live town halls and other original programming citation needed filmed broadway musicals e.g. memphis direct from broadway national theatre live filmed plays from the national theatre in london anime films children s films ncm digital edit the ncm digital offers 360 degree integrated marketing programs in combination with cinema encompassing thousands of entertainment related web sites and hundreds of mobile applications . firstlookonline.com is a consumer based initiative targeting movie going audiences with new movie content trailers movie showtimes and extended information . merger edit in may 2014 screenvision entered into a merger agreement with ncm for us 375 million . 4 the merger was blocked by the department of justice over anti trust concerns since screenvision and ncm together would supply advertising to 34 000 of the nation s 39 000 movie theaters . 5 in march 2015 screenvision and ncm terminated their deal and ncm paid screenvision a 26.8 million termination payment . 6 references edit http www.mediapost.com publications fa articles.showarticle & art aid 137185 . media daily news . sass erik . october 6th 2010 . retrieved 27th october 2010 . about us . www.ncm.com . retrieved 2016 08 09 . http investor.ncm.com releasedetail.cfm releaseid 816470 national cinemedia to buy screenvision for 375 million . the wall street journal . may 5 2014 . retrieved april 8 2015 . schwartzel erich ; tadena nathalie november 3 2014 . justice department sues to block merger of cinema advertising networks . the wall street journal . retrieved april 8 2015 . stynes tess march 16 2015 . national cinemedia screenvision terminate merger deal . the wall street journal . retrieved april 8 2015 . external links edit official website v t e the anschutz corporation anschutz entertainment group aeg live festivals carolina rebellion coachella edgefest hootenanny mile high music festival new orleans jazz & heritage festival rockfest rocklahoma rockness rock on the range sonisphere stagecoach sunfest wakestock wales aeg sports bay to breakers djurg rdens if hockey eisb ren berlin golden boy promotions hamburg freezers hammarby if stubhub center la galaxy la galaxy ii los angeles kings los angeles lakers los angeles sparks manchester monarchs ahl manchester monarchs echl ontario reign echl ontario reign ahl tour of california anschutz film group bristol bay productions walden media clarity media group examiner.com the gazette the washington examiner the weekly standard the oklahoma publishing co. the broadmoor manitou and pike s peak railway the oklahoman xanterra parks and resorts crater lake lodge furnace creek inn and ranch resort grand canyon railway kingsmill resort el tovar hotel windstar cruises other subsidiaries ken ehrlich productions national cinemedia regal entertainment group 77 % voting control sea island retrieved from https en.wikipedia.org w index.php title national cinemedia & oldid 737442303 categories companies based in centennial coloradoanschutz corporationcompanies listed on nasdaqhidden categories all articles with unsourced statementsarticles with unsourced statements from october 2010 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 september 2016 at 20 21 . text is available under the creative commons attribution sharealike license ; 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