clothing lingerie founded 2008 key people tracey montford products maternity brands cake lingerie rosewater & cupcake website cakematernity.com cake maternity is a maternity clothing brand which specialises in nursing bras and other maternity products . their products are designed to provide femininity like in mainstream lingerie and other clothing items with the function required in maternity related products . cake maternity was awarded the best uk maternity brand in 2011 at the uk lingerie awards in mayfair london . contents 1 history 2 products 3 uk lingerie awards 4 references history edit tracey montford founded the company in 2008 following a pregnancy of her own . she felt that maternity bras that were available at the time were often poorly designed and had poor features . 1 after researching the market montford created a range of maternity bras before expanding into other maternity fields . 2 in 2012 the company founder was interviewed on the the morning show on the seven network in australia . company founder montford said during the interview that she focused on three areas when she started the brand . she wanted comfortable and attractive clothing that was also practical . 2 cake lingerie in 2014 won the best maternity lingerie brand at the junior design awards which was hosted by junior magazine . 3 in february 2015 a cake maternity model featured on the cover of creations lingerie magazine in their february march edition of the magazine . 4 the edition went on to question why so few mainstream retailers carried maternity lingerie . 5 during the same month the company featured on the front page of the british magazine gurgle . 6 products edit the company offers a range of products from maternity lingerie essential maternity items to maternity nightwear . made for mums in 2010 stated that their bras were one of the 10 of the best products for breastfeeding . 7 the bras featured on the morning show were part of the my bust range of nursing bras stating that the bras are designed differently depending on the cup size of the woman wearing the bra . the b to d cup is designed in a plunge style and the d to g cup bra is designed in a balcony style . 2 the products demonstrated on the show were nursing bras with drop down cups and extra sling extra support . it was also stated that all bras come with a number of hooks and eyes allowing the bra to be adapted during a pregnancy as the woman s stomach grows . 2 cake maternity also produces a range of nightwear clothing . the nightwear tops provide drop down cups from the straps for added functionality . 2 cupcake nursing pads were first introduced in 2014 . omaha family magazine stated that the cupcake nursing pads were the only nursing pads on the market that were adaptable for low medium and heavy milk flow absorption . 8 this can be achieved by adding in or removing liners . 9 uk lingerie awards edit the company s most notable achievement came in 2011 when they were part of the inaugural uk lingerie awards . the event was held in mayfair london . 10 11 the company went on to win the award for best maternity lingerie brand . 12 13 cake maternity went on to be finalists in the same category for the following three years in 2012 14 15 2013 16 and 2014 at the awards . 17 18 references edit bird debbie october 21 2014 . we meet up with tracey montford from cake lingerie . baby world . a b c d e cake maternity on the morning show . the morning show tv program . 2012 . hudson catherine 7 november 2014 . cake lingerie best maternity lingerie brand junior design awards 2014 winner . junior magazine . clna 9 february march 2015 . creations lingerie north america . p. 1 . clna 9 february march 2015 . creations lingerie north america . p. 38 . cake maternity in gurgle 172 . gurgle . february 2015 . kempster roberts cassandra . 10 of the best products for breastfeeding . made for mums . kruger carolyn november 2014 . cupcake nursing pads . omaha family magazine . cupcake reusable organic nursing pads . queenbee . uk lingerie awards celebrates the best of 2011 . lingerieinsight.com . 2011 09 08 . retrieved 2012 09 27 . one mayfair a one events venue about us . onemayfair.com . 2012 07 18 . retrieved 2012 09 27 . uk lingerie awards recap and winners the lingerie journal lingerie news lingerie trends and expert advice for lingerie retailers . thelingeriejournal.com . 2011 09 14 . retrieved 2012 09 27 . uk lingerie awards finalists released this week invest in your chest a lingerie blog . investinyourchest.co.uk . 2011 07 27 . retrieved 2012 09 27 . uk lingerie awards special reports . lingerieinsight.com . retrieved 2012 09 27 . uk lingerie awards special reports . lingerieinsight.com . retrieved 2012 09 27 . taylor rachel december 4 2013 . winners of the uk lingerie awards 2013 revealed . lingerie insight . kirkova deni december 5 2014 . buying lingerie this christmas femail reveal the hottest seasonal sets and how to find the perfect fit . daily mail . uk lingerie awards 2014 the finalists . uklingerieawards.com . 2014 12 03 . retrieved from https en.wikipedia.org w index.php title cake maternity & oldid 725507369 categories companies established in 2008maternity clothing navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 16 june 2016 at 02 57 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia 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