an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . april 2010 learn how and when to remove this template message line2 inc. industry telecom voip headquarters san francisco ca 94111 united states number of locations us canada area served wi fi hot spots 4g 3g or cellular enabled calls products line2 standard line2 pro iphone app android app services domestic & long distance international voip provider number of employees 40 website http www.line2.com line2 formerly toktumi is a telecommunications company founded in san francisco in 2008 by peter sisson . the company is best known for line2 apps which provides wi fi support for mobile phones and multiple devices in lieu of using the service provider . contents 1 line2 2 line2 features 3 mobile apps 3.1 controversy 3.1.1 app store recall 3.1.2 hacking attempt 4 references 5 external links line2 edit line2 is a virtual pbx phone service that allows companies to develop and maintain multiple internal phone lines to handle large numbers of external calls . line2 uses cloud computing to allow one phone call to go to shared receivers such as cell phones or fax machines depending on which is more appropriate . line2 allows for such transfers without any special equipment performing the same function as many other standard office phone systems . line2 is priced on a monthly or yearly basis . users can pay a monthly price as low as 14.95 or a yearly price of 149.50 . the website also offers additional lines for 9.95 each as well as a limited functionality free version . 1 line2 works by providing a single number used by the employer which can then be used by the employees avoiding higher rates by allowing them to use one number as opposed to many of them . this also allows employees to receive calls even when not in the workplace . 2 line2 features edit the line2 formerly toktumi unlimited service provides options that allow it to perform some functions similar to phone systems found in large businesses toll free number line2 offers the ability to choose a toll free number instead of a local number . they were the first company to offer toll free number texting . customers are able to send and receive texts to and from their toll free number . call handling line2 performs this function in many ways including an auto attendant as well as a standard voicemail program . the auto attendant allows the user to record a custom message before their call is rerouted to the appropriate destination . however this feature does not allow nested menus . the options presented in the first menu are only programmed to lead to other destinations not to separate menus with separate options . additionally the user can choose for a computerized message to play . the caller identifies his or herself after which the receiver can take the call or direct it to a voicemail system . finally users can choose to record their calls if they desire after which they can send it to a destination of their choosing . address book users have two ways in which to manage contacts within the line2 pro service . one can manually input a list of contacts into the line2 pro . additionally they can submit outlook databases of their contact lists to the same site . afterwords the user divides contacts into personal and business categories . when adding a new contact is necessary the user either updates the information manually or resubmit an updated contact list to the portal . line2 pro also utilizes a type of dial by name function wherein users can input a contact s name instead of number . line2 pro will then browse the contact list for the number . teleconferencing line2 pro also allows users to hold telephone conferences with up to 20 people at once . the interface allows speakers to be put on hold in order to add new participants as needed . participants are not added simultaneously and must be added one at a time before they join the conference . 3 mobile apps edit line2 also offers a mobile app for apple ios and android phones called line2 . line2 is a mobile voip app which means that although it is on a mobile device it uses an internet protocol address to make calls . this results in cheaper sometimes stronger service . it provides similar service to applications like skype which also allow users to place calls over the internet for a smaller fee than using a regular phone line . calls can be made over wi fi a 3g or 4g phone network or cellular voice connections . 4 line2 also gives users two lines ; one for business the other for personal calls . it allows the user to choose between a data network or wi fi hotspots to transmit calls . a user for instance could redirect an incoming call over to their second phone line without interrupting their current call . the app also allows for unlimited texting for all numbers including toll free numbers in canada and the united states . 5 controversy edit app store recall edit the line2 app was submitted to the apple app store on june 5 2009 . it was developed with the goal of providing users with two different phone lines . one would be a personal line the other used for business . this would allow users to keep any personal numbers private as well as applying professional business features to the other line . it pended approval until june 23 2009 when apple rejected the application . apple later stated to the company that the application had been rejected because it required people to pay through its website rather than apple s subscription services that are integrated with the iphone 3.0 update . citation needed toktumi reported that salesforce.com allowed sales of apps through the web but changed the app to work with the app store . toktumi resubmitted the app as a demo on july 13 2009 when apple told them to wait a few days for testing before it could be released . however apple soon pulled all apps related to google voice giving the reason that voice duplicated features offered by the iphone . line2 was included in this recall because its two line setup was similar to google voice . it also included several features shared by the iphone . on september 2 2009 apple approved of the line2 app which was quickly added to the app store almost three months after it was originally submitted . 6 hacking attempt edit on march 24 2010 david pogue reviewed the line2 app for the new york times state of the art column . later on in the day the app was removed from the app store . after receiving complaints that the article alerted at & t to the app causing them to pull it ceo peter sisson later revealed that toktumi had suffered a ddos attack . he pulled the app in order to prevent new customers from having a bad experience as well as taking down the free trial to prevent further problems . a week after the situation the app was back up for 0.99 on the app store with the free trial reinstated . 7 references edit line2 pricing options . retrieved july 10 2012 . mosca stefanie . toktumi pbx offers hosted small businesses voip phone systems . retrieved march 5 2012 . blackwell gerry . review toktumi s hosted ip pbx . retrieved march 5 2012 . line2 about page . retrieved march 5 2012 . kooser amanda . line2 app turns your ipod into a phone with unlimited calls and texts . retrieved march 5 2012 . kincaid jason . another startup falls prey to the iphone google voice crossfire . techcrunch . retrieved march 5 2012 . pogue david . why the line2 app is up and down . the new york times . retrieved march 5 2012 . external links edit official website retrieved from https en.wikipedia.org w index.php title line2 & oldid 734760054 categories telecommunications companies of the united stateshidden categories articles with a promotional tone from april 2010all articles with a promotional toneall articles with unsourced statementsarticles with unsourced statements from april 2015use mdy dates from march 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 16 august 2016 at 14 52 . text is available under the creative commons attribution sharealike license ; 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