no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . june 2016 dolls kill type private industry retail apparel e commerce founded 2011 founder bobby farahi shoddy lynn headquarters san francisco california products clothing accessories decor website www.dollskill.com dolls kill is a global online fashion brand for young women . 1 the company was named the fastest growing retailer in 2014 by inc magazine which also included dolls kill as one of the top companies in san francisco . 2 3 dolls kill operates a retail website that sells clothing shoes and accessories and features four collections showcased by dolls models that embody character personas for each collection s style . 4 dolls kill is known for featuring kawaii punk goth streetwear and festival fashions . 1 contents 1 history 2 description 2.1 collections 3 references history edit dolls kill was co founded in 2011 by shoddy lynn a former dj who went by the stage name dj shoddy lynn 5 and her husband bobby farahi . 4 previously farahi was the founder and ceo of multivision inc. a broadcast monitoring service that was sold to bacons information in 2005 . 6 7 after farahi sold his first company the couple started dolls kill and it has reportedly been profitable since its launch . 8 lynn originally entered the e commerce business by selling clothing on ebay . 8 9 later dolls kill was launched as an online marketplace for eccentric accessories such as colorful fox tails before expanding its business to a full clothing and accessories online store . 10 the idea for the company stemmed from lynn s experiences as a dj while traveling to music festivals on tour . 8 in 2014 dolls kill secured 5 million in a series a round of funding from maveron 9 a seattle based venture capital firm who has also invested in companies such as shutterfly ebay zulily and pinkberry . 11 after the funding round betsy mclaughlin former ceo of hot topic joined the company s board of directors . 8 dolls kill was the fastest growing private company in the san francisco bay area based on revenue percent growth in 2014 . 12 description edit dolls kill is an e commerce apparel website that uses social media marketing to promote its brand and clothing . 13 similar to companies such as hot topic nasty gal wanelo or modcloth dolls kill operates various accounts on social media platforms showcasing its products and collections . 14 the company also uses social media to turn customers into brand ambassadors . when users share images of themselves on platforms such as instagram wearing the site s apparel dolls kill will in turn feature the photo on the site with links to the product s purchase page . 15 16 dolls kill offers clothing products such as tops bottoms dresses swimwear outerwear and lingerie . the company also provides accessories including bags and belts beauty hats and jewelry . in addition it offers shoes tights and socks . 17 registration is not required to shop on the dolls kill website but users can create accounts to save billing and shipping information . the site is shut down for six hours before black friday . 16 collections edit dolls kill features four collections represented by characters known as dolls . each doll is a model that embodies the style of the collection s theme 18 19 coco the feminine and girly collection referred to as frilly kawaii mercy the dark mysterious goth collection or haute goth willow the laid back vintage collection for festival fashion darby the punk rock alternative collection 14 kandi the electronic dance music edm raver collection that lives a lifestyle of plur . references edit a b teresa novellino 13 february 2013 . with olapic your models err we mean customers are money . upstart business journal . retrieved 23 november 2014 . the 2014 inc. 5000 . inc magazine . 2014 . retrieved 23 november 2014 . top companies in the san francisco metro area on the 2014 inc. 5000 . inc magazine . 2014 . retrieved 23 november 2014 . a b john cook 12 august 2014 . maveron bankrolls edgy girls apparel retailer dolls kill an online boutique for misfits & miss legits . geekwire . retrieved 23 november 2013 . sourpuss interviews dolls kill . sourpuss . 25 july 2014 . retrieved 23 november 2014 . steven e.f. brown 30 january 2005 . multivision big profits from the small screen . san francisco business times . retrieved 23 november 2014 . multivision sold to chicago company . san francisco business times . 1 november 2005 . retrieved 23 november 2014 . a b c d jason del rey 11 august 2014 . flesh drugs and instagram how dolls kill built a breakout online fashion brand . recode . retrieved 23 november 2014 . a b robyn hagan cain 11 august 2014 . fashion math ebay social media retail jackpot . racked . retrieved 23 november 2014 . one teaspoon clothing now available in the usa on dolls kill . qualityarticle . 20 april 2011 . retrieved 23 november 2014 . dolls kill closes 5 million in series a funding led by maveron . fashinvest . 11 august 2014 . retrieved 23 november 2014 . the bay area s 100 largest fastest growing private companies ranked by percent growth . american city business journals . 24 october 2014 . retrieved 29 october 2015 . how fashion brands lululemon free people and dolls kill are increasing on site engagement & sales . pr couture . 4 march 2013 . retrieved 23 november 2014 . a b mishkin sarah ; paton elizabeth 30 april 2014 . the new style counsel start ups . financial times . retrieved 23 november 2014 . forte daniela 22 june 2015 . 5 tips to turn followers into buyers . access intelligence llc . retrieved 29 october 2015 . a b quittner david 26 november 2015 . tis the season to sell sell sell how fast growth companies manage black friday . inc.com . retrieved 29 october 2015 . company overview of dolls kill inc. . business week . 13 november 2014 . retrieved 23 november 2014 . chris witkowsky 12 august 2014 . maveron leads 5 mln funding in dolls kill . reuters pe hub . retrieved 23 november 2014 . about dolls kill . dolls kill . retrieved 23 november 2014 . retrieved from https en.wikipedia.org w index.php title dolls kill & oldid 743698382 categories clothing brands of the united statescompanies based in san franciscocompanies established in 2011hidden categories orphaned articles from june 2016all orphaned articlespages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last 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