new zealand limited industry retail and trade building supplies founded june 1974 42 years ago headquarters auckland new zealand area served new zealand key people neil cowie ceo products timber hardware housewares retail trade plumbing farm fencing products trade electrical supplies hand and power tools kitchen and bathroom paint garden and outdoor products website http www.mitre10.co.nz mitre 10 is a major new zealand chain of home improvement stores established in june 1974 . it employs more than 3000 staff and functions as a co operative with over 80 stores run by 60 local owner operators . 1 it is an entirely separate company from the australian mitre 10 chain . marketing and advertising have been memorable and many new zealanders can still sing slogans from 10 and 20 years past from mitre 10 mitre 10 we re new zealand s biggest hardware men in the 70s through the good on ya mitre 10 you ve done it again campaigns in the 80s to you ll come out better off at mitre 10 and the mega strongman s big is good until recently . the brand is involved in many community projects such as the mitre 10 takah rescue project 2 the new zealander of the year community of the year award 3 and the neurological foundation s annual appeal 4 as well as individual projects supported by stores to help their local communities and has done very well in the readers digest trusted brand survey 5 6 7 8 9 contents 1 history 2 mega stores 3 easy as campaign 4 rugby sponsorship 5 references 6 external links history edit the mitre 10 brand and concept was born in melbourne australia in 1959 as a local co operative with the initial 8 independent operators pooling their resources for shared advertising and promotions . 10 separate state based companies were formed in the years following and then an overall licensing company in 1964 . 11 the concept appealed to new zealand hardware shop owners 12 and on 28 june 1974 the new zealand herald reported some of the smaller firms in the timber and hardware merchandising field are grouping together to present a unified buying and selling front . the first member s meeting in 1974 consisted of just twelve members representing fifteen stores . citation needed mitre 10 new zealand limited now has 117 members with stores stretching from kaitaia to bluff and has both the largest network by store numbers and by retail floor space nationwide . the late 1980s saw the introduction of home centres further refined with nationwide garden centres . in 1994 the mitre 10 home and trade brand was established . a major move at the smaller end of the market was the addition of hammer hardware in 1994 extending a presence to the majority of towns in new zealand . at the large end of the scale in 2003 mitre 10 mega was added . citation needed in 2010 mitre 10 new zealand limited took full ownership of the mitre 10 brands for new zealand after changes to the ownership of the quite separate mitre 10 operation in australia . 13 14 mega stores edit mega glenfield dusk wiki mega is mitre 10 s big box chain designed as a one stop shop for major projects . it directly competes with such chains as bunnings and the warehouse . 15 mega stores offer customers a larger product range than standard mitre 10 stores including larger garden centres and drive through facilities as well as extra services such as cafes and children s play areas . 16 mitre 10 mega stores are predominantly owner operated however on occasion there is some funding support from the national body . as of 2011 update there are 28 mitre 10 mega stores in new zealand . easy as campaign edit in 2012 mitre 10 launched an integrated television commercial online and in store promotion programme designed to foster kiwis enthusiasm for diy with a series of how to diy film segments fronted by mitre 10 s stan scott a registered builder with more than 26 years of building experience . rugby sponsorship edit in december 2015 mitre 10 was announced as the new sponsor of all of new zealand s major domestic rugby union competitions effective with the 2016 season the top level men s competition formerly known as the itm cup ; the second level men s heartland championship most recently sponsored by pink batts ; the women s provincial championship ; and the jock hobbs memorial national u19 tournament . the deal will run through the 2020 season . 17 references edit about us 1 retrieved 30 may 2011 mitre 10 takahe rescue 2 retrieved 2 april 2014 2014 mitre 10 community of the year awards 3 retrieved 2 april 2014 partners 4 retrieved 2 april 2014 2008 new zealand s most trusted brands 5 retrieved 2 april 2014 new zealand s most trusted brands 2010 6 retrieved 2 april 2014 new zealand s most trusted brands 2011 7 retrieved 2 april 2014 new most trusted brand in 2012 reader s digest survey 8 retrieved 2 april 2014 which brands are new zealand s most trusted 9 retrieved 2 april 2014 mitre10 superbrands australia about us mitre 10 australia ... many success stories about mitre 10 australia and the cooperative philosophy ... mega hastings & napier mitre 10 new zealand secures brand ownership . scoop.co.nz . nz mitre 10 responds to sale of australian counterpart 2 december 2009 nbr big boxes the story so far october 2012 nz hardware journal about mitre 10 mega 10 retrieved 30 may 2011 mitre 10 unveiled as new sponsor of national provincial rugby competitions press release . new zealand rugby . 13 december 2015 . retrieved 18 december 2015 . external links edit mitre 10 new zealand retrieved from https en.wikipedia.org w index.php title mitre 10 new zealand & oldid 739371887 categories hardware storesretail companies of new zealandretail companies established in 19741974 establishments in new zealandhidden categories use new zealand english from august 2014all wikipedia articles written in new zealand englishall articles with unsourced statementsarticles with unsourced statements from april 2014articles containing potentially dated statements from 2011all articles containing potentially dated statementsuse dmy dates from june 2011 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 september 2016 at 08 42 . text is available under the creative commons attribution sharealike license ; 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