verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . october 2009 learn how and when to remove this template message helly hansen type private industry clothing survival and rescue gear fishing equipment founded 1877 founder helly juell hansen headquarters oslo norway area served worldwide key people paul stoneham ceo 1 products industrial workwear outerwear street wear survival and rescue gear fishing equipment rafts lifeboats rubber products tarpaulins revenue nok 1400 million us 228 million 2005 owner ontario teachers pension plan 75 % and altor equity partners 25 % number of employees 600 website www.hellyhansen.com helly hansen is a producer of textiles and gear for sports and work on the ocean and in the mountains headquartered in oslo norway . previously from the time it was founded in 1877 until october 2009 the company was headquartered in moss norway . today the brand is recognized for its outdoor sports gear as well as the foul weather fishing gear that can be seen both on television deadliest catch citation needed and in movies the perfect storm touching the void everest citation needed but is used in all levels of industrial workwear survival and rescue and performance outerwear . on the consumer side helly hansen sells to the sailing and snowsports communities as well as producing apparel and footwear for casual and active use . contents 1 history 1.1 product development 1.2 lifa 1.3 north sea oil exploration 1.4 h2 flow technology 2 technology behind the clothing 3 company takeovers 4 streetwear 5 partnerships 6 external links 7 references history edit helly juell hansen had been at sea since the age of 14 and in 1877 at the age of 35 he and his wife maren margarethe began producing oilskin jackets trousers sou westers and tarpaulins made from coarse linen soaked in linseed oil . over the first five years they sold around 10 000 pieces . in 1878 the company won a diploma for excellence at the paris expo and began exporting its products . after helly juell hansen s death in 1914 company leadership passed on to his son leiv helly hansen an experienced merchant . in the 1920s a new fabric which helly hansen called linox was developed . the surface was glossy and attractive and best of all non sticky . over the next 30 years the name linox would transfer to a pvc polyvinyl chloride application . product development edit a change for the brand came in 1949 when helox was developed . the sheet of translucent pvc plastic sewn into waterproof coats and hats became a popular item . about 30 000 helox coats were produced each month . plarex a heavier duty version of helox backed by fabric was developed for workwear . a product developed for the outdoor and workwear markets was fibrepile which is an insulation layer for wearing under waterproofs . it was used by swedish lumbermen who discovered that it offered insulation against the cold and ventilated well during hard physical work in the forest . lifa edit the layering story was completed in the 1970s with the development of lifa . the italian researchers who discovered how to spin yarn from polypropylene fibre were rewarded with the nobel prize in 1963 . this fibre used in lifa kept the skin dry and warm by pushing moisture away from the body making it the ideal base layer fabric for outdoor and workwear use . it was the birth of the 3 layer systems of dress with lifa close to the body fibrepile as an insulation layer and rainwear for protection . north sea oil exploration edit during the 1970s the company developed survival suits for offshore oil workers . in 1980 the company s breathable waterproof fabric system called helly tech was launched . h2 flow technology edit helly hansen introduced their new h2 flow technology in 2012 with the h2 flow jacket which won an award for design excellence from the norwegian design council . the h2 flow jacket features an airflow venting system and a protective barrier . it allows adventurers to regulate their body temperature . 2 technology behind the clothing edit helly tech garments use both hydrophilic and microporous technology . hydrophilic garments have water loving molecular chains which pass water vapor to the outside . microporous garments have tiny pores that allow water vapor to pass out of the fabric without letting rain droplets in . helly tech is helly hansen s own proprietary system of waterproofing where they guarantee their garments to be waterproof breathable and windproof . they critically tape and seam seal for additional protection against moisture . company takeovers edit investcorp acquired helly hansen in 1997 . in october 2006 investcorp sold its interest in helly hansen to altor equity partners a private equity firm focusing on investments in companies based in the nordic region . citation needed in 2012 altor sold a 75 % stake in helly hansen to the ontario teachers pension plan . 3 streetwear edit helly hansen clothing developed a following amongst the british working class urban youth in the late 1990s . their jackets appeal to scallie urban youth in the north of england . cold winter nights and the new range of designs were attractive to youths who spent cold nights outdoors . they are also popular in hip hop culture 4 the brand developed a mass appeal and is now sold in sports shops not only the hiking and specialized clothing shops of before . partnerships edit in february 2011 a three year partnership with guiding company mountain madness was announced . the agreement between the companies means that helly hansen will be outfitting all of mountain madness operations guides with technical apparel from head to toe beginning the 2011 season and extending through 2013 . 5 in november 2012 helly hansen partnered with the us ski & snowboard association ussa to be their official baselayer provider . 6 the us alpine ski team wore helly hansen baselayer while competing in sochi . helly hansen is the official apparel sponsor of the nood regatta races for sailing . external links edit official website of helly hansen official website of helly hansen workwear references edit change at the helm of helly hansen snowsport industry news helly hansen wins norwegian design award for design excellence http www.hellyhansen.com news display 931 helly hansen % 27s innovative h2 flow jacket wins award for design excellence private equity deals july 16 2012 http www.washingtonpost.com local crime helly hansen jacket craze sparks violence 2012 11 30 14eb8cbc 38d1 11e2 a263 f0ebffed2f15 story 1.html helly hansen forges three year partnership with mountain madness guides . transworld snowboarding . february 10 2011 . access date requires url help ussa names helly hansen official baselayer http my.ussa.org news ussa names helly hansen official baselayer retrieved from https en.wikipedia.org w index.php title helly hansen & oldid 728903644 categories 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