private genre retail specialty founded beirut lebanon 1939 founder anwar farra headquarters 155 mkalles main street mkalles beirut lebanon area served lebanon middle east europe & western asia products furniture and home accessories website farra.com farra design center is a privately held home products retail store that sells imported furniture and home accessories . the company originated in beirut lebanon and started as a raw material supplier . the first farra store opened in downtown beirut in 1976 then moved to dekwaneh in the early 1980s . in 2004 the company constructed a 7 floors showroom and moved its flagship store to mkalles beirut . farra was founded in 1939 by anwar farra in lebanon named after his family name . it is now privately held by the founder s family and has since changed its legal name to soci t les fils d anwar farra sarl under lebanese entrepreneurial laws . contents 1 farra history 1.1 1910 1960 1.2 1960 1990 1.3 1990s 2010s 2 farra stores 2.1 store format 3 products 3.1 furniture 4 international and middle east design projects 4.1 hotel and restaurant supplier 4.2 projects done 4.2.1 lebanon projects 4.2.2 qatar project 4.2.3 kuwait project 4.2.4 iraq project 4.2.5 cyprus project 5 farra corporate social responsibility csr 5.1 charitable giving 5.2 environmental responsibility 5.3 farra events 5.3.1 recent divine details events 6 references 7 external links farra history edit farra design center started as a raw material supplier in 1939 for furniture manufacturing and became a furniture importer and distributor in lebanon . 1910 1960 edit the founder anwar farra was born in 1911 . in 1939 he settled in beirut to effectively run his raw material company . the company specialized in the import of raw material for the wood furnishing and furniture manufacturing industries . 1960 1990 edit the company expanded in the successful years of lebanon with the continuous development of new hotels and the need for tourist facilities . around the 1980s la soci t les fils d anwar farra sarl was created when the company became operated by anwar farra closest family members . 1990s 2010s edit from exclusive wholesaler supplier the stores gave a larger focus on the consumer market to supply furniture directly to residential homes offices hotels and restaurants . in 2004 farra moved its flagship store to mkalles main road . the new store doubled its capacity with 7 floors of showroom . the company had a strong impact in its community with charitable donations . it started in 2004 a philanthropic division called divine details aimed to help young designers and architecture students become creative through competition enhance their portfolios and find opportunities for local employment . the company is now one of the most recognizable brands in lebanon . 1 farra stores edit the company was launched in 1939 as a raw material supplier . the first farra store opened in downtown beirut in 1976 then moved to dekwaneh in the early 1980s . its store moved to a newly constructed building on mkalles main street in 2004 . 2 store format edit the store has an architecture that uses glass on its rooftop with white painted side walls . this design has aesthetic and functional advantages . skylights provide natural lighting that reduces energy costs . 3 from the side road on the mkalles beirut highway the store gives the impression of being a small boutique while it is actually a large retail store with 7 levels of showroom . this visual effect is because the store is built on the edge of a hill . interior architects and interior design consultants assist customers while they browse the store . they help customers narrow their choices based on their needs color and texture preferences and budget . not all furniture is displayed in the store . particular colors of living rooms may be stocked in the warehouse and is presented on demand . sometimes a color and texture sample is presented to the customer to insure they meet their requirements . the farra design center website contains an overview of its furniture and home accessories collections . products edit farra furniture no matter if locally made or imported is assembled by the company technicians . these technicians are responsible of the home deliveries and furniture assemblies . furniture edit farra furniture is both locally engineered and designed in its interior design department and imported from international suppliers . 4 with this strategy farra is one of the largest lebanese furniture importer from north america and europe italy and spain . 5 some selected products are manufactured in lebanon for shorter delivery times and some specialized items are imported from asia such as outdoor furniture for its teak wood and its choice of home accessories . farra imports its more luxurious accessories such as sculptures and crystals from europe and from specialized suppliers in lebanon . international and middle east design projects edit farra quotes international architectural and interior design projects . its clients are hotels restaurants private villas apartments offices and residential compounds . hotel and restaurant supplier edit farra has interior architects which can undergo heavyweight renovation and decoration projects . they coordinate between clients and suppliers to evaluate decoration needs design mockups suggest materials follow up with final execution and deliver the final products . projects done edit lebanon projects edit byblos palace hotel jbeil byblos ramada downtown hotel downtown beirut markazia monroe suites hotel downtown beirut qatar project edit spring compound villas al gharrafa kuwait project edit amaia residence kuwait city iraq project edit as salam palace presidential peace palace baghdad cyprus project edit residential resort limassol farra corporate social responsibility csr edit charitable giving edit farra is involved in several lebanese charitable causes 6 7 particularly with home for the elderly sick centre renee wehbe foyer du vieillard malade mansourieh lebanon hospital for the elderly in incurable condition injaz lebanon division of junior achievement worldwide extra curricular entrepreneurship training to students in both public and private schools 8 trees4lebanon lebanon objective to plant 1 million trees by 2020 9 part of its philanthropy program farra provides at the disposition of non profit associations 1000m2 of its main floor to allow them to organize events and raise money for charity . environmental responsibility edit the company selects suppliers with accountable productions eco sustainable values for every tree cut a new one is planted and that respects iso quality environmental standards . the company is one of the sponsors of the lebanese rotary project trees4lebanon which projects to plant 1 million new trees by 2020 . 10 farra events edit farra founded in 2004 a non for profit philanthropic division called divine details which is officially dedicated to promote creativity in interior design and student projects . recent divine details events edit furniture competition 2004 11 jewelry competition 2005 lebanese painters exhibit 2007 lebanese carpet exhibit 2009 christmas tree competition 2009 lebanese painters exhibit 2010 12 13 christmas tree competition 2010 14 15 divine details inter university furniture contest 2011 16 17 references edit top retailers in lebanon marcopolis . retrieved march 19 2013 . farra history farra design center . retrieved march 13 2013 . farra building construction geha engineering . retrieved january 22 2011 . italian manufacturers visit farra design center prlog may 10 2012 lebanon furniture companies trading with italy . italian trade commission . retrieved december 26 2010 farra design center donates toys the benevolent lebanese evangelical school for special education and development . retrieved january 20 2011 . rotary district 2450 publication reporter magazine december 23 2006 farra helps kids economic education prlog jun 6 2011 trees4lebanon rotary club baabda youtube june 26 2009 trees 4 lebanon rotary lebanon . retrieved march 19 2013 . divine details lebanon s first international furniture competition furniture world magazine january 19 2005 couleur d automne art exhibit time out beirut october 21 2010 painting exhibition at farra design center beirut night life october 19 2010 farra design christmas competition beirut night life december 13 2010 christmas at farra design center beirut time out beirut december 28 2010 divine details inter university furniture contest baldati june 8 2011 divine details 2011 inter university furniture contest beirut night life june 3 2011 external links edit wikimedia commons has media related to farra design center . farra design center website design center 3d retrieved from https en.wikipedia.org w index.php title farra design center & oldid 706014551 categories furniture retailersfurniture manufacturersretail companies of lebanonretail companies established in 19391939 establishments in lebanonbuildings and structures in beiruthidden categories commons category without a link on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 20 february 2016 at 23 03 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia 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