industry food processing founded philadelphia pennsylvania u.s. 1853 ; 163 years ago 1853 founder godfrey keebler headquarters battle creek michigan u.s. area served nationwide products cookies crackers ice cream parent united biscuits 1974 1995 flowers industries 1995 1998 kellogg s 2001 present website www.keebler.com the keebler company is the largest cookie and cracker manufacturer in the united states . founded in 1853 it has produced numerous baked snacks . 1 keebler has marketed its brands such as cheez it which have the sunshine biscuits brand chips deluxe club crackers e.l. fudge cookies famous amos fudge shoppe cookies murray cookies austin plantation vienna fingers town house crackers wheatables sandie s shortbread chachos and zesta crackers among others . the keebler slogans are uncommonly good and a little elfin magic goes a long way . tom shutter and leo burnett wrote the familiar jingle . 1 contents 1 company history 2 keebler elves 3 list of keebler snacks 4 in popular culture 5 references 6 external links company history edit keebler chips deluxe rainbow cookies keebler delivery truck us 23 michigan godfrey keebler of german descent opened a bakery in philadelphia pennsylvania in 1853 . in 1927 this bakery and others formed the united biscuit company which at one point was headquartered in west drayton middlesex england . 2 keebler weyl bakery became the official baker of girl scout cookies in 1936 the first commercial company to bake the cookies the scouts and their mothers had done it previously . by 1978 four companies were producing the cookies . 3 little brownie bakers is the keebler division still licensed to produce the cookies . keebler was acquired by united biscuits in 1974 . 4 in 1995 united biscuits sold keebler to a partnership between flowers industries and artal luxembourg a private equity firm . 5 artal luxembourg sold its holdings in keebler in an ipo in 1998 . 6 in march 2001 the keebler company was acquired by the kellogg company . 1 at that time headquarters were based in elmhurst illinois . 7 currently keebler has manufacturing plants in united states thailand indonesia and malaysia . citation needed keebler elves edit the animated keebler elves led by ernest j. keebler or ernie rank among the best known characters from commercials . 1 the elves have appeared in countless television advertisements throughout the years shown baking their unique products . in the commercials the keebler tree logo is often turned into the tree in which the elves reside . leo burnett worldwide an advertising agency created the elves in 1968 calling the bakery the hollow tree factory . 2 j.j. keebler was the original head elf in 1969 and was featured in a classroom film about how animated commercials are made show and sell with j.j. s voice done by alan reed sr. ernie keebler became head elf in 1970 . 8 white haired ernie wears a green jacket a white shirt with a yellow tie a red vest and floppy shoes . 8 ernie keebler was first voiced by walker edmiston and then later by parley baer . and then andre stojka . other elves were fryer tuck who promoted munch ems zoot and j.j. known for pizzarias ernie s mother ma keebler young elmer keebler buckets who threw fudge on the cookies fast eddie who wrapped the products sam the peanut butter baker roger the jeweler doc the doctor and cookie maker zack the fudge shoppe supervisor flo the accountant leonardo the artist 2 elwood who ran through the dough 8 professor edison larry and art. 2 many of the keebler commercials were narrated by the announcer danny dark . the first keebler elves were drawn by children s author illustrator and commercial artist roger bradfield . list of keebler snacks edit examples of keebler products include 100 calorie right bites vienna fingers reduced fat cookies chips deluxe chocolate lovers cookies chips deluxe rainbow cookies animals frosted cookies grahams cinnamon ice cream cups grahams original club variety including original reduced fat crackers multigrain minis keebler fudge shoppe cookies pizzerias simply made cookies munch ems 9 in popular culture edit in the angel season 5 episode power play spike says to drogan a hero who lives in a fortress that is entered through a hole in a tree oh so you tacked up a sign on your tree waved bye to the keeblers hopped the puddle and somehow managed to sniff me out in a city of ten million in the simpsons season 27 episode simprovised marge dumps a tray of cookies on the front yard next to bart s newly built treehouse and storms inside the house after overhearing milhouse and bart s conversation in which bart says there is no need to thank her for all the time she spent building the treehouse she s only doing her job . shortly after homer approaches the cookies looks at the tree gets down on his knees and shouts the keebler elves are real references edit a b c d keebler brilliant marketing pte ltd keebler . brilliant marketing.com . retrieved 2010 04 09 . a b c d advertising mascots keebler elves kellogg s . tv acres . retrieved 2010 04 09 . girl scout cookies bake up tasty treats for community business skills for girls kathryn devan fall 2008 specialty items dominate a lackluster stock market united biscuits sells keebler for 500 million keebler shares gobbled elmhurst il . illinois.com . retrieved 2010 04 09 . a b c ernie pdf . kelloggs . retrieved 2013 03 19 . dead link http www.snackmemory.com keebler munchems external links edit official website v t e kellogg s divisions and brands bear naked eggo kashi gardenburger morningstar farms nutri grain sunshine biscuits products current cereals all bran apple jacks bran buds coco pops cocoa krispies corn flakes corn pops complete wheat bran flakes country store crispix cruncheroos crunchy nut froot loops frosted flakes frosties frosted mini wheats fruit n fibre honey loops honey smacks just right krave mini swirlz mueslix nutri grain cracklin oat bran product 19 raisin bran raisin wheats rice krispies smorz special k start vector cookies and crackers austin carr s usa cheez it chips deluxe club crackers e.l. fudge cookies famous amos keebler mother s cookies vienna fingers wheatables other special k2o protein water pop tarts pringles worthington yogos rollers discontinued cinnamon crunch crispix disney hunny b s honey graham disney mickey s magix eggo cereal cinnamon mini buns pep puffa puffa rice droxies other john harvey kellogg will keith kellogg w. k. kellogg foundation category commons retrieved from https en.wikipedia.org w index.php title keebler company & oldid 737562765 categories brand name snack foodskellogg company brandsfood manufacturers of the united statessnack food manufacturers of the united statescompanies established in 1853companies based in dupage county illinoiselmhurst illinoishidden categories all articles with dead external linksarticles with dead external links from march 2013pages using infobox company with unsupported parametersall articles with unsourced 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