nse libertshoe industry shoe founded 1954 headquarters karnal haryana 1 key people adesh gupta ceo products footwear revenue aprrox 600 crore 2015 parent liberty group website libertyshoes.com liberty shoes limited lsl is an indian shoe company based in karnal haryana . established in 1954 the company presently produces 50 000 pairs of footwear a day through its six manufacturing units sold through 6 000 multi brand outlets and 350 exclusive showrooms and has a presence in 25 countries with 50 showrooms outside india . 2 adesh gupta became the ceo of lsl on 16 july 2001 . contents 1 history 2 manufacturing 3 brands 4 references 5 external links history edit naruson sales corporation liberty shoes was founded by dharam pal gupta purshotam das gupta and rajkumar bansal by the name of pal boot house in 1954 . liberty shoes first associated in india for distribution and exclusive showrooms with balbir singh & son s in the year of 1983 which was later named as naruson sales corporation . the company was incorporated on 3 september 1986 as a public limited company and obtained the certificate of commencement of business on 11 march 1988 . the company has been set up to manufacture and sell leather and non leather shoes leather shoe uppers and leather garments presently the company is engaged in the manufacturing of leather and non leather shoes . it has also set up a joint venture in russia to manufacture shoes in 1991 under the name of m s liberty & go with m s gorky production & shoes unit gorky . the company is marketing its product nationally and internationally under the brand name liberty and is well established in the national and international market . the company has entered into an agreement with one of the group firms m s liberty enterprises for using the established brand name liberty . the company has commenced its commercial production for non leather shoes on 25 december 1993 . initially one direct injection soiling machine was installed with a capacity of 50000 pairs per annum on single shift basis . the second direct injection soiling machine was installed in march 94 . from the commencement of commercial production till 31 march 1994 the company has been operating on full capacity.as the promoters ar in this line for the last five decades the company is confident of maintaining this level of operations in the future.the company has been promoted by p.d.gupta and r.k.bansal and belongs to the liberty group . liberty group has completed five decades of its existence in the shoe industry in 1994 . force 10 liberty s first sub brand was launched in august 1990 a time when a casual footwear wave sweeping the indian market . by 1994 95 force 10 became liberty s flagship brand in value notching up sales of rs 32 crore it the coming years it not only help the company establish its name the domestic footwear market but also paved the way for nine other sub brands and a firm foothold the mass family footwear segment till now led by bata now liberty was the country s second largest footwear company after it . 3 the company saw major expansion in the 2000s both in retail and manufacturing bases leading to a sharp growth in the year 2002 03 the company posted a retail turnover of rs 400 crore . also in april 2003 the liberty group underwent an important restructuring and its product portfolio was also revamped . as a part of the restructuring process the company split its manufacturing and retail business in january 2004 with liberty shoes as the holding company for its shoe business and a subsidiary liberty retail revolution ltd for its retail business which established a new retail channel through revolutions stores which were set up in mumbai kolkata hyderabad and chennai . at the same time it ventured into high fashion by tying up with fashion designers including rohit bal rajesh pratap singh rina dhaka rohit gandhi ashish soni and suneet verma to develop footwear to match their clothing lines . 4 5 6 lsl produces more than 50 000 pairs of footwear a day covering virtually every age group and income category . products are marketed across the globe through 150 distributors 350 exclusive showrooms and over 6000 multi brand outlets and sold in thousands every day in more than 25 countries . after 50 years of its existence today liberty produces footwear for the all age groups . currently lsl is headed by mr. adesh gupta as its ceo . it is a part of the liberty group which includes other associate companies liberty retail revolutions limited and liberty whiteware . 2000 the company is to enter into an agreement for sale purchase of goods and or taking on franchise basis the production on franchise basis the production facilities and or acquire movable and immovable property including plant and machinery building etc. with liberty group marketing division and or liberty enterprises partnership firms . the company is all set to venture into the e commerce activities which will cater to the b2b and b2c requirements . 2003 liberty footwear has introduced its innovative liberty footstylers collection . it is also unveiling a slew of shoes whose price will range between rs 1 500 and rs 2 500 higher than its other products such as gliders windsor and senorita . pearl academy inks pact with liberty shoes . 2004 liberty shoes board approves setting up of subsidiary company . mr. adesh gupta presently working as executive director of the company since 16 july 2001 has been elevated as chief executive officer ceo of the company . liberty shoes ltd launched its retail format revolutions liberty footwear company ltd s claim to use brand name revolution for its new footwear retail chain has been challenged by a delhi based women s wear chain revolution clothings which too has claimed ownership of the same brand name . 2005 liberty unveils new range of footwear . liberty shoes has given the bonus in the ratio of 1 1 . 2006 liberty shoes joins hand with pantaloons . 2007 liberty shoes achieved sales of rs 300 crore last fiscal and has a 30 per cent marketshare in the branded footwear segment . 2010 liberty shoes ltd as considered approval for re appointment of sh . adesh kumar gupta sh . adarsh gupta and sh . shammi bansal as executive directors of the company . 2012 the company has appointed sh . ramesh chandra palhan as additional director of the company with effect from 28 march 2012 . manufacturing edit liberty s manufacturing base includes six facilities spread across the numerous states two in gharaunda and liberty puram haryana where its primary and the largest manufacturing units are situated paonta sahib himachal pradesh with two units and roorkee uttarakhand . 7 the company has avoided locations in the conventional indian shoe manufacturing locations such as agra kanpur noida chennai etc. 8 brands edit for men coolers fortune force 10 gliders and windsor for women force 10 gliders senorita and tiptop for kids foot fun force 10 gliders prefect safety shoes freedom warrior and workman references edit liberty shoes reports 144 pc rise in q1 net to issue 1 1 bonus . business line . 19 july 2005 . for life n liberty . business line . 19 june 2008 . can liberty do it . business line . 13 january 2000 . stepping into high fashion . rediff.com money . 21 july 2004 . new footprints how will liberty shoes diversification moves fare . financial express . 18 oct 2004 . liberty revamps product portfolio . business line . 17 april 2003 . liberty shoes to set up three units . the hindu . 28 march 2006 . http shoesoles.co.in liberty shoes google finance liberty shoes business standard liberty shoes news and bse nse listing at cnbc tv18 external links edit liberty shoes limited official website the liberty group website liberty shoes at bse rediff money liberty shoes online store retrieved from https en.wikipedia.org w index.php title liberty shoes & oldid 743778054 categories companies established in 1954companies based in haryanacompanies listed on the bombay stock exchangekarnalcompanies listed on the national stock exchange of indiashoe companies of indiaindian brandshidden categories use indian english from october 2013all wikipedia articles written in indian englishuse dmy dates from october 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 october 2016 at 06 03 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and 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