liability company industry branding design advertising founded 2003 headquarters milano italy and london united kingdom key people pietro rovatti drew smith website www.lumengroup.com lumen is a milan based multi disciplined creative and design consulting agency founded by pietro rovatti and drew smith in 2003 . contents 1 history 2 corporate structure 3 clients 4 awards 5 references 6 external links history edit lumen was founded in 2003 by the canadian born drew charles smith a consumer branding and packaging specialist and the italian pietro rovatti a corporate identity and branding specialist . previously smith had been creative director at carr noir robilant & associati and eventually at futurebrand gio rossi associati while rovatti was senior art director at sudler & hennessey and later creative director at futurebrand gi rossi associati . 1 corporate structure edit lumen s approach is called branding innovation and according to its founders this is what made the agency quickly growing internationally by opening a branch office in london uk in 2006 and establishing strategic partnerships in the same year with mildberry the first branding network in russia and in 2011 with 1.618 a hong kong based branding agency . 2 3 as of july 2011 the agency has 50 employees of 18 different nationalities . 4 5 lumen offers a wide range of services for corporate ad private clients as brand strategy packaging design corporate & brand identity brand management retail design environmental design interactive media point of sale and merchandise design . 6 7 clients edit lumen current and past clients are worldwide known firms from multiple sectors like ferrero ac milan campari diageo . autogrill bonduelle zuegg unilever club med illy parmalat gancia sky bticino barclays kellogg s heinz henkel festina and rolex . 8 awards edit some lumen s works have been awarded due to their style and the use of innovative materials . the project realized for the rum zacapa centenario etiqueta negra has been focused on the emotional involvement of the material used in the packaging in this case palm fibers reproducing the motif of the south american petate on the pack 9 a reason that prompted the material connexion research institute to show the product at the materiali innovativi e imprese 2009 exhibition organized under the patronage of the chamber of commerce of milan at the design museum triennale di milano . 10 a list of the most recent notable honours the agency received competition year country award category product client result grandprix pubblicit italia 2011 italy luxury packaging award zacapa xo diageo winner 11 grandprix pubblicit italia 2011 italy brand manual award fedrigoni winner 11 grandprix pubblicit italia 2011 italy pharmaceutical packaging award rilastil istituto ganassini winner 11 designpreis deutschland 2011 germany prelius compagnia di volpaia nominee mediastar 2011 italy internet entertainment award gioxo digital entertainment oxo winner grandprix pubblicit italia 2010 italy beverage packaging award cinzano vermouth cinzano winner 12 grandprix pubblicit italia 2010 italy luxury packaging award yacht club case diageo winner 12 grandprix pubblicit italia 2010 italy corporate literature award bottega verde winner 12 red dot 2009 germany best of the best packaging design award prelius compagnia di volpaia winner 13 14 grandprix pubblicit italia 2008 italy corporate identity award ac milan winner 15 grandprix pubblicit italia 2008 italy cosmetics packaging award bio clin istituto ganassini winner 15 grandprix pubblicit italia 2008 italy publishing design award gazzetta dello sport rcs mediagroup winner 15 grandprix pubblicit italia 2008 italy best logo design award fondazione cariplo winner 15 grandprix pubblicit italia 2007 italy beverage packaging award boario ferrarelle s.p.a. winner 16 grandprix pubblicit italia 2007 italy food packaging award canned vegetables bonduelle bonduelle winner 16 pentawards 2007 united states bottled waters ferrarelle special edition ferrarelle s.p.a. bronze 17 18 references edit italian quando esperienza e innovazione sono al servizio delle imprese market press 3 september 2003 lumen partners . lumengroup.com . retrieved 2011 07 13 . italian joint venture tra lumen e mildberry nasce mildberry milan pubblicit italia 24 november 2006 lumen about . lumengroup.com . retrieved 2011 07 13 . avertiser.it . italian nasce lumen agenzia per la brand identity today pubblicit 3 september 2003 italian per la brand identity nasce lumen fondata da smith e rovatti daily media 4 september 2003 lumen clients . lumengroup.com . retrieved 2011 07 13 . italian lumen in triennale con il progetto zacapa centenario pubblicit italia 8 july 2009 italian paola setti la triennale brinda al rum packaging & design november 2009 pp. 92 93 a b c mymarketing brand identity grandprix 2011 la parola ai vincitori in italian . mymarketing.net . a b c unicom 2010 design awards italian winners list . unicomitalia.org . retrieved 2011 07 13 . red dot awards 2009 winners list . xls file . retrieved 2011 07 13 . prelius wilson daniels ltd . wilsondaniels.com . retrieved 2011 07 13 . a b c d unicom 2008 design awards italian winners list . unicomitalia.org . retrieved 2011 07 13 . a b unicom 2007 design awards italian winners list . unicomitalia.org . retrieved 2011 07 13 . cite error invalid ref tag ; name ex04 defined multiple times with different content see the help page . ferrarelle water bronze pentawards . global package gallery . pentawards for bottle waters . finewaters.com . external links edit official website lumen s facebook page lumen s twitter retrieved from https en.wikipedia.org w index.php title lumen branding agency & oldid 743870886 categories branding companiesdesign companiescompanies based in milancompanies established in 2003italian designcommunication designgraphic design studioshidden categories pages with reference errorsarticles with italian language external linkscs1 italian 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