loans software founded 2013 headquarters sunnyvale california key people anson liang founder ceo daniel lieser co founder website trustleaf.com trustleaf is an alternative crowd funding service for startups and small businesses to raise money from friends and family using personal loans . 1 it was founded in 2013 and is based in sunnyvale california . anson liang and daniel lieser are cofounders . 2 contents 1 friends and family crowdfunding 2 founding 3 funding campaigns 4 references 5 external links friends and family crowdfunding edit unlike the more common equity or donation rewards based crowdfunding systems trustleaf arranges and keeps track of personal loans . 3 because of legal regulations such as sec rules and broker dealer licensing the website only allows users to request loans from people with whom they have existing personal relationships that is friends and family . user campaigns on trustleaf are private and only visible to potential lenders who receive an invitation . 4 once the loans are arranged trustleaf sends out reminders when loan payments are due . founding edit anson liang designed trustlead after a stressful personal experience in figuring out the details of a personal loan from a friend to start a business . 5 he came up with the idea for a platform that helps set and manage expectations and payments for loans from friends and family . anson explained the workings of trustleaf while being interviewed on the german television show weltspiegel world mirror in july 2014 on the topic of asian american entrepreneurs in silicon valley 6 funding campaigns edit on trustleaf users create a campaign page and invite their friends and family to pledge funding and sign personal loan documents . if they wish users can calculate and track repayments . a monthly usage fee and individual transactions fees are charged to each user . 7 8 references edit trustleaf helps you structure family and friends loans for your startup . small biz trends jul 6 2014 by shawn hessinger trustleaf a platform for friends and family loans . san jose business journal . lesonsky rieva . 5 ways to get funding before year s end . score . lucket kari . 3 startups offer new microloan options for entrepreneurs with big ambitions . entrepreneur . how 5 smart hustlers found money for their startups smarthustle.com asians conquer the bay area . daserste.de schubarth cormwell . trustleaf a platform for friends and family loans . silicon valley business journal need a family loan here s the right way to get it . by carolyn m. brown . black enterprise july 7 2014 external links edit trustleaf on fin tech and the finalists for the 15th founder showcase pitch competition are ... . founder institutle retrieved from https en.wikipedia.org w index.php title trustleaf & oldid 664583268 categories companies based in sunnyvale californiacompanies established in 2013crowdfunding platformsinternet properties established in 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 29 may 2015 at 16 47 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view