this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . april 2010 learn how and when to remove this template message casa sanchez foods type privately held company 1 industry food predecessor r. sanchez & co. founded 1924 san francisco california founder robert sanchez sr. headquarters san francisco california united states key people robert sanchez jr. 2 products mexican style sauces and tortilla chips owner sanchez family website casasanchez.com casa sanchez is a mexican style salsa and tortilla chip company based in san francisco california . beginning in the 1920s 3 as a tortilla manufacturer in the mission district of san francisco then evolving into a salsa company in the 1960s . casa sanchez has grown to become one of the leaders in the mexican style snacks market . 4 contents 1 corporate history 1.1 original company 1.2 later developments 1.3 present history 2 promotional gimmicks 3 see also 4 references 5 external links corporate history edit original company edit roberto and isabel sanchez from acaponeta mexico came to san francisco in 1923 . the family established one of the first mechanized tortilla factories in northern california then named r. sanchez & co. tortillas were sold by the pound and wrapped in paper and string . they had three children . after roberto s death his children took over the business along with their mother when they were 9 10 and 11 years old . as other tortilla factories popped up in san francisco s mission district robert and martha sanchez decided to manufacture the first fresh packaged salsa in the country . later developments edit casa sanchez is one of the highest selling salsas in california based on neilson reports and are a san francisco staple . the company s logo is a drawing called jimmy the cornman inspired by jimmy sanchez the youngest of the third generation . it depicts a man in a sombrero riding an ear of corn like a rocket inspired by the landing of the first man on the moon . one of the company s slogans was flavor out of this world . present history edit today the 3rd and 4th generation family members are 16 and counting . they have developed a line of over a dozen mexican food products and have expanded to the surrounding six states . casa sanchez has contributed over 100 000 to charity . promotional gimmicks edit in 1999 casa sanchez attracted national attention including that of forbes magazine when it unveiled its new marketing campaign get a tattoo of jimmy the cornman and get free lunch for life . 5 the promotion returned march 2010 . 6 see also edit history of the tortilla frito lay mission foods jimboy s tacos references edit fante inc casa sanchez foods . manta.com . 2010 . carlsen clifford august 13 1999 . salsa maker lands in the chips . san francisco business times . woo stu april 1 2010 . free tacos for life in exchange for a tattoo . the wall street journal . free tacos for tattoo . nbc bay area . april 2 2010 . entrepreneur as stunt man . forbes . 1999 . tattoo for free lunch returns to sf restaurant . cbs5 . april 6 2010 . external links edit official site casasanchez.com retrieved 2010 04 12 . tattoo promotion on abc retrieved from https en.wikipedia.org w index.php title casa sanchez foods & oldid 743700880 categories food and drink companies of the united statesfood product brandsbrand name snack foodssnack food manufacturers of the united statesfood and drink in the san francisco bay areamanufacturing companies based in san franciscohidden categories wikipedia articles with possible conflicts of interest from april 2010 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 19 50 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view