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this template message teradata corporation type public traded as nyse tdc s & p 500 component industry data warehousing founded 1979 headquarters miamisburg ohio key people victor l. lund president and ceo products integrated data warehouse hardware and software unified data architecture big data analytics professional services customer services revenue us 2.7320 billion 2014 1 us 2 692.0 million 2013 1 operating income us 532.0 million 2013 1 us 580.0 million 2012 1 net income us 377.0 million 2013 1 us 419.0 million 2012 1 total assets us 3.0960 billion 2013 2 us 3.0660 billion 2012 1 total equity us 1.8570 billion 2013 2 us 1 779.0 million 2012 1 number of employees 11 000 september 2015 3 slogan raising intelligence website www.teradata.com teradata corporation is a publicly held international computer company that sells analytic data platforms analytic products and related services . its analytics products are meant to consolidate data from different sources and make the data available for analysis . the corporate headquarters are in miamisburg ohio . contents 1 corporate overview 2 history 3 technology and products 3.1 active enterprise data warehouse 3.2 aster platform 3.3 backup archive and restore 3.4 querygrid 3.5 platform family 3.6 acquisitions 4 services 5 partners 5.1 teradata partners conference 6 big data 7 competition 8 references 9 external links corporate overview edit teradata is an enterprise software company that develops and sells a relational database management system rdbms with the same name . teradata is publicly traded on the new york stock exchange nyse under the stock symbol tdc . 4 the teradata product is referred to as a data warehouse system and stores and manages data . the data warehouses use a shared nothing architecture which means that each server node has its own memory and processing power . 5 adding more servers and nodes increases the amount of data that can be stored . the database software sits on top of the servers and spreads the workload among them . 6 in 2010 teradata added text analytics to track unstructured data such as word processor documents and semi structured data such as spreadsheets . 7 teradata s product can be used for business analysis . data warehouses can track company data such as sales customer preferences product placement etc. 6 teradata has a supplier diversity program that designates a minimum of 3 to 5 % of spending on minority women veteran or small business vendors . 8 in 2013 the ethisphere institute named teradata as one of the world s most ethical companies . 9 history edit timeline information taken from teradata company history unless otherwise cited . 10 1976 1979 concept of teradata grows from research at california institute of technology caltech and from the discussions of citibank s advanced technology group . 11 incorporated in 1979 in brentwood ca by jack e. shemer philip m. neches walter e. muir jerold r. modes william p. worth and carroll reed . 1984 teradata releases the world s first parallel data warehouses and data marts . 12 1986 fortune magazine names teradata product of the year . 1987 teradata initial public offering in august 1989 teradata partners with ncr to build new database computers . september 1991 at & t corporation acquires ncr . 13 december 1991 ncr announces acquisition of teradata . 14 1992 teradata creates the first system over 1 terabyte which goes live at wal mart . 15 1996 a teradata database becomes the world s largest database at 11 terabytes . 1997 ncr becomes independent from at & t. 13 1997 teradata customer creates world s largest production database at 24 terabytes . 1999 teradata customer has world s largest database with 130 terabytes . 2000 ncr acquires ceres integrated solutions and its customer relationship management software . 16 2000 ncr acquired stirling douglas group and its demand chain management software . 17 2003 teradata university network is created as an independent teaching portal led by university professors . nearly 170 universities in 27 countries included in network . 2005 teradata acquires decisionpoint software 18 and rebrands it as teradata decision experts . 2007 teradata established as an independent public company . 19 2007 mike koehler becomes the ceo of teradata . 20 2008 teradata acquires claraview a professional services company establishing it as a division of teradata . 21 2011 teradata acquires aprimo 22 and aster data systems . 23 2012 teradata acquires ecircle a direct marketing company with focus on email . 24 2014 teradata acquires revelytix a provider of information management products for big data hadapt a company that developed a platform integrating sql with apache hadoop 25 and think big analytics a big data services firm specialized in hadoop . 26 2014 teradata acquires rainstor a company specializing in online big data archiving on hadoop . 27 2015 teradata acquires appoxxee a mobile marketing software as a service provider . 28 2015 teradata acquires flxone a dmp based in the netherlands . 29 2016 victor l. lund becomes the ceo of teradata . 30 2016 teradata sells marketing applications division . 31 technology and products edit teradata is a massively parallel processing system running a shared nothing architecture . 32 its technology consists of hardware software database and consulting . the system moves data to a data warehouse where it can be recalled and analyzed . 12 the systems can be used as back up for one another during downtime and in normal operation balance the work load across themselves . 33 in 2009 forrester research issued a report the forrester wave enterprise data warehouse platform by james kobielus 34 rating teradata the industry s number one enterprise data warehouse platform in the current offering category . marketing research company gartner group placed teradata in the leaders quadrant in its 2009 2010 and 2012 reports magic quadrant for data warehouse database management systems . 35 36 teradata is the most popular data warehouse dbms in the db engines database ranking . 37 in 2010 teradata was listed in fortune s annual list of most admired companies . 38 active enterprise data warehouse edit teradata active enterprise data warehouse is the platform that runs the teradata database with added data management tools and data mining software . the data warehouse differentiates between hot and cold data meaning that the warehouse puts data that is not often used in a slower storage section . 39 as of october 2010 teradata uses xeon 5600 processors for the server nodes . 40 teradata database 13.10 was announced in 2010 as the company s database software for storing and processing data . 41 42 teradata database 14 was sold as the upgrade to 13.10 in 2011 and runs multiple data warehouse workloads at the same time . 43 it includes column store analyses . 44 teradata integrated analytics is a set of tools for data analysis that resides inside the data warehouse . 45 aster platform edit the aster platform is teradata s analytic technology acquired from aster data systems . 46 backup archive and restore edit bar is teradata s backup and recovery system . 47 the teradata disaster recovery solution is automation and tools for data recovery and archiving . customer data can be stored in an offsite recovery center . 48 querygrid edit the teradata database includes a feature called querygrid 49 that allows user of the teradata database to fetch data from external databases from standard sql queries as if they were hosted in the local edw . the data movement happens in parallel whenever possible so it is as efficient as performance the external data source ; this is usually still much slower than native teradata database performance but still acceptable for exploratory tasks . currently supported external data sources are aster presto teradata hive and oracle . platform family edit teradata platform family is a set of products that include the teradata data warehouse database and a set of analytic tools . the platform family is marketed as smaller and less expensive than the other teradata products . 50 acquisitions edit acquisition date company valuation in millions usd purpose references july 25 2016 big data partnership big data analytics services 51 december 17 2014 rainstor big data data archiving 27 august 28 2014 think big analytics big data analytics services 26 july 17 2014 hadapt 50 big data sql on hadoop 52 july 16 2014 revelytix big data metadata 52 may 2 2012 ecircle marketing tools march 3 2011 aster data systems 263 mapreduce big data 53 54 december 22 2010 aprimo 550 marketing tools 55 56 august 10 2010 kickfire hardware database acceleration 57 march 20 2008 claraview 58 november 30 2005 under ncr decisionpoint sourcing and integration of data 59 july 14 2000 under ncr stirling douglas group demand chain management 17 services edit teradata s consulting services organization supports the design and implementation of teradata data warehousing products teradata aster big data analytics and teradata s marketing and analytic applications . teradata consulting services employs more than 3 000 consultants on data acquisition and integration services business intelligence big data quality and testing and general database support services in five consulting development centers teradata customer services support customers experiencing hardware or software issues . partners edit below is a partial list of teradata partners . attunity 60 capgemini cloudera cognizant tata consultancy services tcs ibm informatica dual load 61 intel kalido teradata and kalido accelerate product 62 mapr microsoft microstrategy joint business intelligence products 63 64 netapp oracle sap netweaver data warehouse 65 sas symantec tableau software interactive data visualization products focused on business intelligence tibco software wherescape data warehouse development and management tools 66 teradata partners conference edit teradata holds an annual user group conference and expo known as teradata partners with keynote industry speakers educational sessions led by customers and other vendors . 67 the teradata partners conference has been an annual event since 1985 . 68 the conference involves lectures and speeches on technical and business topics and announcements about new products . 69 big data edit teradata began to associate itself with the term big data in 2010 . cto stephen brobst attributes the rise of big data to new media sources such as social media . 70 the increase in semi structured and unstructured data gathered from online interactions prompted teradata to form the petabyte club in 2011 for its heaviest big data users . 71 the rise of big data resulted in many traditional data warehousing companies updating their products and technology . 72 for teradata big data prompted the acquisition of aster data systems in 2011 for the company s mapreduce capabilities and ability to store and analyze semi structured data . 73 public interest in big data resulted in a 13 % increase in teradata s global sales . 71 competition edit teradata s main competitors are similar products from vendors such as oracle ibm microsoft and sybase iq . also competitors include