adventures people formerly called gap adventures type tour operator industry tourism founded 1990 in toronto ontario canada headquarters toronto canada key people bruce poon tip founder and ceo products small group adventure travel number of employees 1 500 website www.gadventures.com g adventures formerly gap adventures is the largest small group adventure travel company citation needed in the world and offers socially and environmentally sensitive travel . the company is based in toronto canada but now also has offices throughout the world . they employ over 1 350 staff worldwide with over 100 000 customers travelling with them annually . holiday destinations cover every continent including the arctic and antarctic regions with g adventures using their own ice strengthened ship the ms expedition . according to tourradar g adventures offer 686 different tours in 134 countries . 1 contents 1 history 2 human resources 3 partnership with mif idb 4 see also 5 references 6 external links history edit bruce poon tip founded gap adventures in 1990 after returning from a backpacking tour of asia . 2 the company was originally named gap adventures gap being an acronym for great adventure people . gap s first tour visited ecuador in february 1991 with six clients . in 2008 gap adventures was sued by american clothing company gap inc. over the name . g adventures was required to change its name by the u.s. district court that deemed the brand was an infringement on gap inc. clothing . 3 the ruling stated that the name and brand gap adventures caused legitimate confusion and dilution of the brand for the clothing company and their khakis . therefore g adventures was required to change its name by october 1 2011 . 4 bruce poon tip decided to rebrand the company with the belief that the company culture was the true brand for g adventures which provided the competitive advantage that his company required to be successful . 5 human resources edit staff turnover annually is 5 % at g adventures whereas in the travel industry it is typically around 35 % . 6 in 2010 the company moved hr tasks to the finance department and created two departments one focusing on raising company morale and the other one dedicated to recruiting and talent management . 7 partnership with mif idb edit in 2013 g adventures entered into a 1.3 million partnership with the multilateral investment fund a member of the inter american development bank idb mif . idb mif is the leading source of development funding for latin america and the caribbean . g adventures is the only privately owned travel company to receive such a grant and will be building five new long term sustainable tourism projects over the next 3 years in latin america . 8 see also edit ecotourism intrepid travel goway travel references edit g adventures reviews and tours . retrieved 2015 06 29 . about us g adventures . retrieved 2015 06 29 . gap adventures changes name to g adventures . retrieved 2015 06 29 . kunopaski terrilyn . gap adventure loses in trademark suit from the gap inc. . travel hot news . retrieved sep 28 2011 . pachner joanna . the gospel according to bruce . rogers publishing ltd. retrieved 16 may 2013 . pachner joanna . the gospel according to bruce . profitguide magazine . retrieved 14 may 2013 . henneman todd . is hr at it s breaking point . workforce . retrieved 14 may 2013 . stanleigh sean april 4 2013 . tourism program for latin america . globe and mail . retrieved 14 may 2013 . external links edit official website v t e adventure travel types accessible tourism active travel adjectival tourisms adventure recreation agritourism backpacking travel backpacking wilderness bicycle touring camping cultural tourism ecotourism exploration extreme tourism freighthopping hang gliding hiking hitchhiking migrating jungle tourism kloofing mountain biking mountaineering naked hiking navigation overlanding paragliding rafting river trekking rogaining roguing safari scuba diving slum tourism tramping travel trekking ultralight backpacking urban exploration vagabonding volunteer travel wildlife tourism zip lining miscellaneous backpack campsite discovery exploration geocaching geohashing google maps gypsy hiking equipment hobo hospitality service interpersonal relationship lifestyle travelling naturism nomad perpetual traveler polyphasic sleep sattvic diet schengen area sleeping bag sleeping pad social photography squatting street food street people swiss army knife ten essentials tramp vagrancy wanderlust retrieved from https en.wikipedia.org w index.php title g adventures & oldid 739530041 categories adventure travelcompanies based in torontotravel and holiday companies of canadatravel websiteshidden categories all articles with unsourced statementsarticles with unsourced statements from september 2016 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main 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