founder priscilla shunmugam headquarters singapore products womenswear website www.ongshunmugam.com ong shunmugam is a singapore based contemporary womenswear label founded by designer priscilla shunmugam . it is designed and made across asia and offers ready to wear ranges and bespoke designs . known for its innovative take on the cheongsam 1 and integrating traditional textiles and asian inspired designs in its collections 2 ong shunmugam has been described as being a thoughtful reinterpretation of traditional asian ethnic wear ... designed for an intelligent woman . 3 contents 1 history 2 collections 3 references 4 external links history edit in december 2010 ong shunmugam launched with its first ready to wear collection orientalism and in september 2011 debuted its first cheongsam collection guardianship . the label s first permanent shop space atelier ong shunmugam officially opened its doors in november 2011 in raffles place singapore . 4 prior to this ong shunmugam retailed exclusively through its online store or by appointment only . in march 2012 the label collaborated with the national museum of singapore for the in the mood for cheongsam exhibition 5 where ong shunmugam became the first womenswear label to retail at the museum . in addition to a showcase of the guardianship collection at the exhibition s opening night fundraiser designer priscilla shunmugam and guardianship cheongsams were also featured in the museum produced book of the same name . 6 in august 2012 the label launched its third collection prints charming which received numerous positive press reviews and extensive media coverage in the business times singapore elle magazine singapore the straits times urban her world plus 7 and juice magazine singapore . ong shunmugam was one of only two singapore labels selected by the platform future fashion now to show its spring summer 13 collection at paris fashion week in october 2012 . 8 it was also awarded breakthrough local label by cleo magazine singapore at its 2012 cleo fashion awards and designer priscilla shunmugam was named designer of the year at the 2012 elle awards in singapore . 9 in december 2013 ong shunmugam won the grand award at the design for asia awards 2013 . 10 it was one of five singaporean labels selected to have solo shows at the audi fashion festival 2014 . 11 collections edit orientalism dec 2010 guardianship sep 2011 prints charming aug 2012 spring summer 2013 january 2013 references edit q suzy . singapore high fashion moves away from shopping malls . retrieved 21 november 2012 . hong xinying . ong shunmugam does mixed print cheongsam for spring summer 2013 . retrieved 25 january 2013 . tan julianne . dreams woven from lace & batik . lwee ramsay melissa . hidden gems . plush asia . in the mood for cheongsam modernity & singapore women . national museum of singapore . in the mood for cheongsam a social history . amazon . bruce niki . charming prints from singapore label ong shunmugam . her world plus . tan teck heng . courting the international audience . the business times lifestyle . celebrities and fashion mavens honoured at elle awards 2012 . ong shunmugam s worthwhile fashion experiment . local lovin at audi fashion festival 2014 . external links edit ong shunmugam website future fashion now website retrieved from https en.wikipedia.org w index.php title ong shunmugam & oldid 613698172 categories clothing brandscompanies based in singaporesingaporean fashion designers navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 20 june 2014 at 15 16 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view