company industry software founded 2001 key people thor culverhouse ceo venkat devraj cto jennifer panning cfo mike puterbaugh vp marketing products hp database and middleware automation software formerly called data palette data center automation platform website hp software website stratavia formerly known as extraquest 1 was a software company that specialized in enterprise database and data center automation and private cloud computing enablement . 2 stratavia was founded by venkat devraj and rainier luistro in 2001 . 3 the company held two patents for automating standard operating procedures in database administration 4 and was included in the analyst firm gartner s list of cool vendors for 2009 . 5 the company received venture funding from vista ventures asset management company and adams street partners 6 and is headquartered in denver colorado with offices in san francisco new york atlanta boston and london united kingdom . 7 in aug. 2010 hp announced the acquisition of stratavia to bolster its cloud computing and automation software portfolio . 8 9 products edit stratavia s flagship it automation software was called data palette . 10 data palette focused on automating the full lifecycle of applications and database systems including patch management compliance reporting and capturing configuration settings . data palette capabilities were also useful in configuring and operating servers in the enterprise private cloud where business users provision their own servers and applications . 11 common use cases for the technology include private cloud enablement self service request management and rule based asset life cycle automation . hp software division planned to integrate stratavia technology into its cloud computing portfolio including hp cloud service automation software . 12 references edit eweek extraquest renamed stratavia . july 17 2006 . bloomberg businessweek . stratavia corporation . the register hp builds out cloudy wares with stratavia buy . august 26 2010 . data center knowledge stratavia gets patents for database . september 21 2009 . epr computer news gartner inc. has named stratavia a cool vendor in 2009 in the cool vendors in it operations 2009 report . april 8 2009 . business insider hp buys vc backed stratavia . august 26 2010 . denver business journal hewlett packard buys denver database firm stratavia . august 27 2010 . hp news release hp acquires stratavia helping clients simplify and optimize software application deployment in hybrid it environments . august 2010 mercury news . hp buys denver software maker stratavia to simplify cloud computing august 2010 b eye network stratavia releases data palette 3.1 . april 23 2007 . information week hp acquires database automation firm . august 27 2010 . hp news release hp acquires stratavia helping clients simplify and optimize software application deployment in hybrid it environments . aug. 2010 . external links edit hp software official site hp software solutions community retrieved from https en.wikipedia.org w index.php title stratavia & oldid 743429842 categories companies established in 2001defunct software companies of the united statescompanies based in denverhewlett packard acquisitions navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 october 2016 at 16 33 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view