improve it or discuss these issues on the talk page . learn how and when to remove these template messages the topic of this article may not meet wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources nooka news newspapers books scholar jstor free images october 2013 learn how and when to remove this template message some of this article s listed sources may not be reliable . please help this article by looking for better more reliable sources . unreliable citations may be challenged or deleted . october 2013 learn how and when to remove this template message learn how and when to remove this template message nooka type privately held industry luxury goods fate closed august 2016 founded 2004 founder matthew waldman headquarters nyc united states number of locations worldwide boutiques products wristwatches accessories website www.nooka.com contents 1 company profile 2 history 3 mission 4 products 4.1 design collaborations 4.2 additional products 5 corporate sponsorships 6 references 7 external links company profile edit nooka inc. is an american company founded by designer matthew waldman that designs licenses and produces lifestyle products primarily focused on the intersection of design and technology . founded in december 2005 and based in new york city nooka has offices worldwide including a foreign corporate office located in tokyo and sales offices in major commercial and retail markets throughout europe asia oceania and the americas . history edit nooka was prominently known for its line of unique patented timepieces inspired by mr. waldman s desire to create a universal language that is intuitive and does not require instruction basic skills such as telling time . in contrast with a traditional analog clock whose data can be acquired through reading the position of clock hands on a dial to express time data the nooka presented a display of readouts of bars lines and dots representing a visual progression of time . nooka s foray into the timepiece market first materialized with a design commissioned by global watch brand and manufacturer 1 a company known for the invention of the world s first commercially available quartz wristwatch . since then nooka expanded its line of products under the mindstyle brand focusing on design for innovative accessories practical lifestyle products footwear bags and knapsacks and a unisex fragrance . before its closure nooka projects that were in the works included cloud based audio devices connected smart devices and a line of wearable products . . for waldman the concept of nooka began in london my inspiration was a memory . i was sitting in a hotel in london waiting for a client when i noticed a large clock on the wall . it somehow reminded me of the clock on the wall in first grade . this brought back the memory of being taught how to tell time . i then remembered being taught how to tell time again in the fifth grade when digital clocks became popular . i thought if one has to be taught how to tell time how intuitive is it really surely there are other models once learned that can be as intuitive as what we are taught . that was my brainstorm . from that thought sprang forth a series of designs i now have patents for of one which seiko manufactured . 2 in 2009 james gurney editor of luxury horology magazine qp stated the renewed interest in digital watches is largely down to funky new york based watchmakers nooka . some of its models don t even have digits just a row of lines and progress bars to denote the time . tricky to read even when sober . 3 since its founding nooka earned recognition and awards in multidisciplinary areas including fashion graphic design product design and sustainability . in 2010 the zoo series and zot series were inducted into the jida japan industrial designers association design museum as part of the vol . 12 selection . 4 and for their environmentally conscious origami paper pack package design the company received 1st place garnering recognition for the 2012 dieline awards in the books office & art category . 5 mission edit in february 2010 nooka s chief creative director and ceo published the company s creed entitled the nookafesto a set of core values the company and its designers and collaborators adhere to for all of their designs and products . the nooka manifesto s purpose is to create physical manifestations of ideas promote universal communication via the form and visual language of fashion and design and bring a techno progressivist set of expectations to the world of ordinary objects . 6 products edit the first time pieces ever designed and successfully manufactured were the zoo and zot series of timepieces . 7 current watch and accessory designs are the culmination of years of exchange and research with extraordinary artists designers engineers futurists technologists and business leaders . the company while known for its timepieces has expanded into footwear and apparel bags belts a specially formulated unisex fragrance figurines wallets and current plans are in the works for audio smart devices and connective devices including wearables and fashion technology . design collaborations edit nooka watches are not made to custom order . however to create unique collectable time pieces nooka has teamed up with a variety of companies and artist including w hotels nickelodeon hennessy black mtv kidrobot john fluevog and sanrio s hello kitty . the most recent collaboration with award winning designer karim rashid resulted in nooka s first circular design 8 the yogurt . collaborations are not limited to their watches in 2010 nooka and silicone zone teamed up to create a truly eco friendly watch packaging the siliconezone nooka gem box inspired by the nooka gem shaped logo . 9 made out of food grade silicone the package is microwavable dishwasher safe and can be used for cooking or as a container . in 2012 nooka teamed up with synth records to launch noozik a music compilation of 13 original tracks from exciting up and coming artists . 10 additionally during 2012 nooka in collaboration with graniph partnered with ten artist to create custom nookanooka figures which debuted at the graniph harajuku gallery for the nookanookax10 exhibition . 11 wrapping up 2012 nooka launched a footwear collection with fila which debuted exclusively for the chinese market . 12 additional products edit belts strip wallets asset organizer ao sunglasses mercury and venus fragrance the future distilled apparel t shirts music skins wraps for laptops iphone ipod and ipad glowessent glow in the dark edition of the zub watch mercury glasses and asset organizer ao corporate sponsorships edit in 2010 team nooka was officially announced as the company s first sponsored team of athletes and entertainers . the creation of team nooka followed the success of partnering with red bull during their red bull bc one competition in new york as well as their sponsorship of the vans warped tour . 13 nooka has also sponsored other events such as the 2010 summer x games in los angeles . nooka currently sponsors bmx riders mike spinner steve mccann edwin de la rosa and morgan wade . motocross driver ryan tuerck lacrosse player paul rabil and snowboarder kaitlyn farrington . citation needed references edit seiko holdings corporation wristfashion interview mills simon 17 june 2009 . clunky trashy nerdy and cool the return of the digital watch . www.guardian.co.uk . london the guardian . retrieved 16 june 2009 . kurakata masayuki . series nooka zoo nooka zot series . the dieline awards winners 2012 nooka.com nookafesto bike advice usa nooka yogurt redbox innovation nooka noozik graniph nookanookax10 1 nooka.com external links edit this article s use of external links may not follow wikipedia s policies or guidelines . please improve this article by removing excessive or inappropriate external links and converting useful links where appropriate into footnote references . april 2011 learn how and when to remove this template message nooka blog nooka mindstyle vimeo interview matthew waldman of nooka in wrist fashion nooka the info aesthetics of a wrist watch in pingmag speartalks matthew waldman nooka in josh spear index of articles in openers japan the menthol show episode 4 feat . matt waldman from nooka interview with matthew waldman of nooka we are already machines retrieved from https en.wikipedia.org w index.php title nooka & oldid 738301425 categories companies established in 2005watch manufacturing companies of the united stateswatch brandsamerican brandscompanies based in new york cityprivately held companies based in new yorkhidden categories articles with topics of unclear notability 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