licensing founded 1998 headquarters kensington city of westminster london united kingdom products airlines car hire bus service internet hotels lettings agency owner stelios haji ioannou subsidiaries easygroup ip licensing ltd website see tfm www.easy.com easygroup styled as easygroup incorporated as easygroup holdings ltd founded in 1998 is the holding company controlling the easy group of companies . it is privately owned by sir stelios haji ioannou . through its wholly owned subsidiary easygroup ip licensing ltd the company licences the easy brand to other businesses . since 2012 easygroup has also licensed the fastjet brand to the low cost african airline . the company was established to expand the easy brand following the successful launch of easyjet in 1995 . the first use of easy after easyjet was to easyinternetcaf established in june 1999 . 1 this was followed in 2000 with the establishment of easyrentacar later renamed easycar . all easy branded companies offer a no frills service and use the yield management system to set prices . in the last few years the company has recruited franchise partners to expand its activities . the group is registered in the cayman islands 2 but operates from its office in kensington london . contents 1 easygroup brands 1.1 easyjet 1.2 fastjet 1.3 easycar 1.4 easybus 1.5 easypizza 1.6 easyhotel 1.7 easyoffice 1.8 easyproperty 1.9 easygym 1.10 easyfoodstore 1.11 other businesses 2 dormant businesses 2.1 easyinternetcaf 2.2 easyvalue 2.3 easymoney 2.4 easycinema 2.5 easy4men 2.6 easymusic 2.7 easycruise 2.8 easymobile 3 legal action 4 logo 5 references 6 external links easygroup brands edit easygroup publishes brand guidelines for all easy companies to follow together with the company s brand values 3 great value taking on the big boys for the many not the few relentless innovation keep it simple entrepreneurial making a difference in people s lives honest open caring and fun easyjet edit main article easyjet easyjet is a low cost airline which began flying on 10 november 1995 . it is one of the two largest budget airlines in europe alongside its sometimes bitter rival ryanair . it was the first company owned by easygroup to use the easy prefix . easyjet airline company limited is a separate company which licenses the easyjet name from easygroup . fastjet edit main article fastjet fastjet is a low cost airline established in 2012 that operates in africa following a similar business model to easyjet . it is the first non easy brand name licensed by easygroup . easycar edit in april 2000 the company set up the car rental company easyrentacar later renamed easycar with the only rental car available being the mercedes benz a class . the new easycar company now when operates as an international car rental broker via the internet . easycar club was launched by easycar in february 2014 as a peer to peer rental scheme that allows members to rent under used private cars from one another . 4 it was trialled in london during 2013 . 5 easybus edit box office for the easyjet shuttle bus to london city at london stansted airport main article easybus easybus began operating on 30 july 2004 . the company currently offers a low cost express minibus service between central london and three london airports gatwick stansted and luton . journeys can be booked via the easybus website or customers can purchase usually at higher prices from the easybus airport sales desks or by paying the driver if joining in london . online bookings offer guaranteed seats on specific services . easypizza edit main article easypizza a delivery only pizza company launched in 2004 . easypizza ceased to operate their independent franchised stores in december 2009 and teamed up with just eat who operate as a third party to local pizza takeaway and delivery companies . easyhotel edit main article easyhotel typical easyhotel room easyhotel is a no frills super budget hotel operator which started with one hotel in 2005 and now has 20 hotels in various locations in london victoria old st south kensington paddington and heathrow as well as luton amsterdam rotterdam basel zurich budapest sofia porto berlin larnaca dubai edinburgh budapest the hague and glasgow . 6 rooms contain either a double bed or twin single beds are en suite and one wall panel is orange in colour with corporate logos on the wall and doors . toiletries except soap shampoo are not supplied and the use of the tv and the housekeeping facility is additional . reservations must be made online with the less expensive stays given the further in advance of booking . easyoffice edit easyoffice was established by easygroup in 2007 and runs low cost serviced office space in croydon . easyproperty edit easyproperty was launched by easygroup in 2014 and offers low cost letting agency services to landlords across england and wales . property owners can list their properties for free on easyproperty and access the major property portals rightmove zoopla primelocation etc. for a small charge . other services offered include photography floorplans epcs property management tenancy agreements and deposit protection . easygym edit easygym north end road fulham london easygroup announced the launch of a chain of no frill gyms called easygym in may 2011 with the first two branches in slough and wood green . 7 easygym now owns ten gyms across the uk including their flagship in central london on oxford street . 8 easyfoodstore edit easyfoodstore is a new concept of discount supermarket which has no brands and only about 100 items such as tinned goods pasta and rice and cleaning products . 9 10 first announced in 2013 opened in london in february 2016 located next to easybus house the headquarters of easybus ltd . the supermarket charges just 25p for essential food items . just days after opening its doors has been forced to shut temporarily after running out of stock . 11 other businesses edit easy.com a free e mail service began in november 2000 . this site also acts as the easygroup main portal . easyvan like easycar easyvan.com operates with outside suppliers to provide van rental across the uk . easyvan provide van hire from more than 120 locations throughout the united kingdom . dormant businesses edit easyinternetcaf edit main article easyinternetcaf launched in 1999 as easyeverything the easyinternetcaf chain was launched in 1998 to offer access to the internet on the high street . the flagship branch in london s oxford street was closed in 2004 and the chain closed in 2009 . the business lost gb 96 million in its first five years of operation . 12 easyvalue edit easyvalue was an internet shopping comparison site that began trading in november 2000 . 13 in 2002 easyvalue was challenged by ryanair for displaying its flights without their permission . 14 easymoney edit on 21 august 2001 the credit card company easymoney was set up with accucard now part of lloyds tsb which was expanded on 14 february 2005 with the announcement that unbundled car insurance products provided by zurich would be sold later in the year at easymoney insurance . in april 2006 easygroup linked with moneysupermarket.com to provide a financial product comparison website . 15 this coincided with the withdrawal of the easymoney credit card . easycinema edit on 23 may 2003 the cinema company easycinema at the point milton keynes was opened at a former uci site offering screenings from 20p if booked well in advance . the cinema initially struggled as major distributors were not prepared to release new films to the company using the yield management model . first run films later became available but at fixed prices . the cinema also relented on not serving popcorn and drinks which previously went unsold to save on staffing costs . 16 towards the end of its life the cinema site also housed an easyinternetcaf and was a pick up point for easypizza . however following a dispute over unpaid rent with the landlord odeon 17 which resulted in eviction the easycinema closed in may 2006 and reopened as an odeon cinema . the closure of the milton keynes easycinema appears to have curtailed the desired expansion into london s west end . 18 19 in march 2005 saw the commencement of easycinema online dvd rental stylised as easycinema first announced in november 2004 . this is a partnership with lovefilm the company operating rental services for several other retail brands . however unlike many online dvd rental services there is no monthly subscription but the user purchases rental credits . on 1 august 2012 the easycinema website and branding ceased and became wholly branded as lovefilm . easy4men edit on 9 december 2004 the men s toiletries range easy4men was launched together with boots . originally conceived to challenge gillette the product line did not include a razor . 20 after disappointing sales the partnership with boots was dissolved in 2006 . 21 as of 2011 it is no longer in operation . 22 easymusic edit easymusic began operation on 22 december 2004 in conjunction with wippit . it sold copyrighted music downloads offered from 25p although the minimum transaction value is 1 and there are charges for using credit cards and sms payment methods . the service stopped selling downloads in january 2008 but began to sells cds in conjunction with cdwow . easycruise edit a no frills cruise ship called easycruise was launched on friday 6 may 2005 targeting the 18 40 age group rather than the traditional retired market . the first vessel was known as easycruiseone . expansion of the easycruise fleet was announced in 2006 . 23 a franchise operation using a converted river freighter easycruisetwo operated from 2006 until 17 august 2007 . easycruise was sold to hellenic seaways in august 2009 for 9 million . 24 easymobile edit easymobile was a mobile virtual network operator launched in march 2005 25 not to be confused with easymobile which was founded in 2003 by karl kahn as a pay as you go service in partnership with tdc . the service closed on 13th december 2006 . 26 rival mobile service orange attempted to sue easygroup as it claimed the use of the orange easymobile logo breached its trademark and could confuse customers . 27 the easymobile service was also launched in the netherlands but this service closed at short notice at the end of july 2006 . 28 legal action edit in the past easygroup has threatened legal action against several businesses using easy as part of their name . in 2002 easyart.com now king and mcgaw faced legal allegations from easygroup over its use of the easy name accusing easyart of passing off on easygroup s good name . 29 easyart won the court battle when easygroup discontinued its legal action saying it had bigger targets to go after . 30 in 2005 easygroup threatened legal action against a welsh company which had been trading as easymobile since 2003 two years before the launch of easygroup s easymobile business . 31 easygroup dropped action against london businessman karl kahn after it emerged that his easypizza business predated easygroup s business of the same name by several years . 32 in 2008 a restaurant in northampton agreed to stop calling itself easycurry after threats of legal action from easygroup . 33 in 2012 a northwich based gym called easy exercise was challenged that it could not use the easy name with easygroup citing the easy name is synonymous with quality value for money services and we have a duty to protect the public from its unauthorised use . 34 in july 2010 sir stelios criticised the previous chief executive of easyjet s andy harrison handling of airline punctuality . in a statement he said i have been receiving many unsolicited complaints from members of the public and even easyjet pilots about the degree that the airline is short of crew to operate