has multiple issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages some of this article s listed sources may not be reliable . please help this article by looking for better more reliable sources . unreliable citations may be challenged or deleted . june 2013 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . january 2012 learn how and when to remove this template message this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . january 2012 learn how and when to remove this template message learn how and when to remove this template message godrej consumer products limited type public company traded as nse godrejcp bse 532424 industry consumer goods founded 2001 headquarters mumbai maharashtra india 1 area served india key people adi godrej chairman vivek gambhir managing director 2 products cleaning agents personal care products revenue 37.93 billion us 560 million 2010 11 1 net income 4.81 billion us 71 million 2010 11 1 number of employees 1 200 2012 parent godrej group subsidiaries essence consumer care products pvt. ltd. naturesse consumer care products pvt. ltd. godrej hygiene products ltd. godrej netherlands b.v. website godrejcp.com godrej consumer products limited gcpl is an indian consumer goods company based in mumbai india . gcpl s products include soap hair colourants toiletries and liquid detergents . its brands include cinthol godrej fair glow godrej no. 1 and godrej shikakai in soaps godrej powder hair dye renew coloursoft in hair colourants and ezee liquid detergent . gcpl operates several manufacturing facilities in india spread over seven locations and grouped into four operating clusters at malanpur madhya pradesh guwahati assam baddi thana himachal pradesh baddi katha himachal pradesh pondicherry chennai and sikkim . 3 contents 1 history 2 acquisitions 3 business categories 4 competition 5 manufacturing facilities 6 sales and distribution network 7 research and development 8 size of the company 9 references 10 external links history edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . june 2013 learn how and when to remove this template message the consumer products business was part of the erstwhile godrej soaps limited gsl and was demerged into godrej consumer products limited in april 2001 pursuant to a scheme of demerger approved by the honorable high court of judicature mumbai dated 14 march 2001 . acquisitions edit gcpl has bought out foreign companies such as keyline brands limited united kingdom in 2005 rapidol pty limited in 2006 and godrej global mid east fze in 2007 and the joint venture with sca hygiene products ab sweden in 2007 . gcpl owned a 49 % non controlling share in godrej sara lee limited gsll an unlisted joint venture between the godrej group and sara lee corporation usa as of early 2010 . in may 2010 it acquired sara lee s 51 % controlling share . in 2010 godrej made several acquisitions including indonesian firm megasari 4 and tura . 5 in addition godrej entered latin america with the acquisition of issue group and argencos in argentina and later acquired cosm tica nacional a chilean company . 6 in 2015 godrej announced it had fully acquired a 100 % equity stake in south african hair extensions firm frika hair . 7 business categories edit gcpl operates in the domestic and international markets in the personal and household care segment . some of the categories are soaps hair colourants toiletries and liquid detergents . in 2012 it made an entry into fast growing air freshener category by launching a new fragrance product aer in the market . 8 competition edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . june 2016 learn how and when to remove this template message in the soaps category gcpl brands compete with lux and lifebuoy hindustan unilever limited ; nirma . in the hair colours category its products compete for market share with black rose super vasmol and l oreal . competitors in shaving cream category are gillette palmolive and old spice . gcpl s talcum powder brands compete with pond s hul and denim . in the liquid detergent category gcpl brands ezee and genteel compete with safewash wipro and surf excel hul . manufacturing facilities edit gcpl operates several manufacturing facilities in india spread over seven locations and grouped into four operating clusters at malanpur madhya pradesh guwahati assam baddi thana himachal pradesh baddi katha himachal pradesh pondicherry chennai and sikkim . 3 further its manufacturing facilities located abroad in south africa produce a range of personal care products and hair colour products . sales and distribution network edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . june 2016 learn how and when to remove this template message gcpl has a widespread distribution network across india . it makes sales in both urban and rural markets enabling it to benefit from the opportunities in both segments . it has a sales team of over 250 staff spread across the country . it has a network of 33 c & f agents and as on 29 february 2008 . it had 1 247 distributors 142 super stockists and 3 175 sub stockists to support the sales team in india . its distributors and sub stockists cover around 650 000 retailers in india . gcpl has linked its major distributors in india through a system called sampark a collaborative planning forecasting and replenishment system with its erp system leading to reduced inventory levels . research and development edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . june 2016 learn how and when to remove this template message gcpl s r & d departments focus on developing new products standardising new analytical methods clarification needed and finding cheaper and more abundant alternatives to key raw materials . through this research and development centre gcpl continuously interact with consumers to obtain feedback on its products and information obtained is leveraged to complement new product development activities . the godrej research & development centre is recognised by the department of science and technology new delhi . size of the company edit as of 2014 gcpl employs 2099 employees . 9 references edit a b c fy 2010 11 results . http www.godrej.com godrej godrej consumerproducts gcplmgnt.aspx id 381 & menuid 2260 . missing or empty title help a b http www.godrej.com godrej godrej consumerproducts contactus.aspx id 381 & menuid 2293 . missing or empty title help bose nandita 17 march 2014 . godrej consumer buys indonesian firm megasari . reuters . retrieved 6 april 2010 . godrej acquires nigerian beauty business tura . financial express . 14 march 2010 . retrieved 17 march 2014 . godrej makes yet another aquisition in latin america . 29 january 2012 . retrieved 17 march 2014 . frika buyout to be eps accretive godrej consumer products . money control . retrieved 6 january 2014 . ambitious godrej sniffs growth opportunity in air fresheners . 10 july 2012 . archived from the original on 28 may 2013 . retrieved 15 june 2016 . hewitt pm editorial and aon 2014 02 07 . best employer 2.0 godrej consumer products limited . retrieved 2016 09 03 . external links edit official website v t e godrej group economy of india list of companies of india divisions and subsidiaries godrej industries ltd godrej infotech ltd godrej properties limited godrej agrovet godrej consumer products godrej & boyce joint venture & companies without godrej name godrej hershey geometric limited godrej efacec automation & robotics godrej international operations aci godrej agrovet private ltd godrej vietnam co. ltd godrej malaysia sdn . bhd godrej s pte ltd pt . megasari makmur godrej & boyce manufacturing co. ltd people adi godrej ardeshir godrej godrej family jamshyd godrej nadir godrej pirojsha adi godrej pirojsha burjorji godrej methodology list of companies on godrej group website retrieved from https en.wikipedia.org w index.php title godrej consumer products limited & oldid 739302232 categories companies based in mumbaiindian soap brandspersonal care companiesgodrej grouphidden categories pages with citations lacking titlespages with citations having bare urlsengvarb from may 2014use dmy dates 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