improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article may contain improper references to self published sources . please help improve it by removing references to unreliable sources where they are used inappropriately . december 2015 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . december 2015 learn how and when to remove this template message learn how and when to remove this template message brewdog plc type unlisted plc industry brewing founded 2007 headquarters ellon scotland uk products beer production output 220 000 hectolitre capacity owner elvis watt and elvis dickie website www.brewdog.com india pale ale of brewdog squirrel container of brewdog s the end of history beer in the brewdog bar camden london brewdog is a multinational brewery based in ellon scotland . contents 1 products 2 history 3 reception 3.1 marketing 3.2 awards 4 references 5 external links products edit brewdog produces bottled and canned beers in a variety of styles such as ale stout india pale ale ipa and lager some of which are also available in keg containers . the bottled beers are distributed to british supermarkets and exported worldwide ; kegs are available in the united kingdom and ireland and in a selection of other countries around the world . in 2012 cask ale production was phased out . brewdog produces about 2.2 million bottles and 400 000 cans per month in october 2015 . history edit brewdog was founded in fraserburgh in 2007 by elvis watt and elvis dickie . in 2009 tokyo caused controversy when uk watchdog the portman group criticised the availability of a beer of that strength in 330 ml bottles with traditional crown corks . since then brewdog has produced progressively stronger beers of very high strength and has laid claim to the title strongest beer ever brewed on more than one occasion . also in 2009 brewdog launched a beer called tactical nuclear penguin with 32 % alcohol which was claimed to be the strongest beer ever made . 1 in 2010 brewdog announced sink the bismarck an apparent 41 % abv 2 3 to reclaim the world s strongest beer title from schorschbr u who had produced a 40 % abv version of their schorschbock . 4 also in 2010 brewdog produced a 55 % abv freeze distilled beer called the end of history with the bottles packaged in small stuffed animals priced at 500 and 700 each . 5 6 7 only 12 bottles were produced ; 11 for retail sale with the other one going to internet video blog beertaptv . 8 9 brewdog claim that this set new records not only for alcoholic strength in a beer but also for price . advocates for animals called the gimmick perverse . 5 the title strongest beer of the world then fell back to mr tscheuschner from the schorschbr u brewery in germany whose schorschbock 57 boasts an abv of 57.5 % . 10 the title for world s strongest beer has since changed again though . it is now allegedly brewmeister s snake venom at a reputed 67.5 % although independent testing has yet to be published to confirm the abv . 11 in 2010 brewdog opened their first bar in nearby aberdeen . 12 a second bar opened in 2011 in edinburgh 13 followed by a third in glasgow 14 and another in camden town london . 15 further bars opened in nottingham sheffield newcastle manchester bristol and birmingham in 2012 16 17 18 19 20 and in leeds stockholm and shepherd s bush london in 2013 . 21 22 23 24 in 2014 brewdog opened bars in s o paulo brazil 25 dundee 26 florence italy gothenburg sweden and helsinki finland . 27 there is also a bar located on bethnal green road near brick lane in london . in 2011 they offered shares online crowdfunding totalling 2 million and the equivalent of 8 % of the capital of the company . the shares were sold at 3.75 and accompanied several benefits such as discounts in their bars and online purchase of their beers or the opportunity to attend their annual shareholders meeting . 28 the main brewing moved from fraserburgh to nearby ellon in 2012 . in february 2016 brewdog open sourced its beer recipes to the public making them a form of free beer . 29 30 reception edit marketing edit brewdog s provocative marketing has been a key aspect of the business and has gained them substantial international coverage . 31 in 2008 brewdog were challenged by uk drinks industry watchdog the portman group . portman had claimed brewdog to be in breach of their code of practice . 32 brewdog denied these allegations and countered that portman was impeding the development of smaller brewing companies . 33 after an 8 month long dispute and a preliminary adjudication which had ruled against the company in december 2008 brewdog were cleared of all breaches of the code of practice and were permitted to continue marketing their brands without making any changes to the packaging . 34 in protest to their targeting brewdog introduced speedball saying ... we thought we would give them something worth banning us for ... . speedball was promptly banned by portman 35 before being renamed as dogma . 36 brewdog were also described as ... one of the prime movers ... 37 behind the campaign which changed the law in 2011 to allow new beer measures in britain . 38 awards edit brewdog won the 2008 prince s scottish youth business trust young entrepreneur of the year award . 39 paradox grain won a gold medal at the 2008 world beer cup in the wood and barrel aged strong beer category . 40 brewdog won the tenon entrepreneur of the year award for demonstrating exceptional vision and leadership at the 2008 national business awards for scotland . 41 the physics won world s best strong pale ale sub category winner and rip tide won world s best imperial stout style trophy winner at the 2007 world beer awards an annual competition organised by beers of the world magazine . 42 hardcore ipa won gold at the 2010 world beer cup in the imperial ipa category . 43 in 2012 brewdog revealed that diageo had threatened to withdraw funding from bii scotland s annual awards if brewdog was named winner of the best bar operator award . 44 diageo later apologised to brewdog for what they called a serious misjudgement by diageo staff . 45 46 references edit world s strongest beer with 32 % strength launched bbc news 26 november 2009 . sterling colin 16 february 2010 . sink the bismarck brewery releases world s strongest beer at 41 % abv . the huffington post . retrieved 18 august 2010 . sink the bismarck by brewdog . youtube . 16 february 2010 . retrieved 10 may 2012 . new world s strongest beer is 40 per cent lager . a b perverse animal beer bottles sell out in hours . bbc news . 23 july 2010 . retrieved 23 july 2010 . stuart patterson 23 july 2010 . scottish brewery introduces world s costliest beer at 700 a bottle . . and it comes in a stuffed squirrel . daily record . retrieved 23 july 2010 . brian lilley 22 july 2010 . scottish brewer offers beer packed in roadkill . toronto sun . retrieved 23 july 2010 . girlspintout drinks the end of history . youtube . 6 november 2010 . retrieved 10 may 2012 . the end of history . brewdog.com . 22 july 2010 . retrieved 10 may 2012 . andreas benz 21 march 2006 . willkommen beim schorschbr u die handwerkliche kleinbrauerei im fr nkischen seenland . schorschbraeu.de . archived from the original on 16 april 2012 . retrieved 10 may 2012 . brewmeister 100 % scottish craft beer . brewdog aberdeen to officially open on the 19th of october . brewdog.com . retrieved 10 may 2012 . work starts at brewdog edinburgh . brewdog.com . retrieved 10 may 2012 . brewdog glasgow with 3 days to go 5am saint and other news . brewdog.com . retrieved 10 may 2012 . brewdog camden . brewdog.com . retrieved 10 may 2012 . welcome to brewdog nottingham . brewdog.com . 29 february 2012 . retrieved 10 may 2012 . brewdog newcastle officially open . brewdog.com . retrieved 10 may 2012 . brewdog manchester officially opens friday 4th may . brewdog.com . 30 april 2012 . retrieved 10 may 2012 . brewdog bristol is now officially open . brewdog . retrieved 12 december 2012 . brewdog comes to birmingham . brewdog leeds is now open . brewdog leeds . brewdog stockholm . brewdog shepherd s bush has arrived . brewdog sao paulo . brewdog dundee is here . brewdog.com . retrieved 12 june 2014 . brewdog helsinki . moules jonathan ; correspondent enterprise 2013 08 07 . crowdfunding draws angel investors . financial times . issn 0307 1766 . retrieved 2016 01 28 . brewdog open sources its beer recipes on scottish business news network february 25 2016 brewdog s open source revolution is at the vanguard of postcapitalism by paul mason on the guardian 29 february 2016 brewdog a marketing lesson for everyone blur marketing.com crighton ryan 14 november 2008 . brewdog vs portman . pressandjournal.co.uk . retrieved 10 may 2012 . brewdog calls for portman to be scrapped . thedrum.co.uk . retrieved 10 may 2012 . brewdog brands given all clear . thepublican.com . retrieved 10 may 2012 . speedball beer banned the guardian brewer in dog house for glamorising drugs january 2009 matt eley the publican schooner or later it had to happen 4 january 2011 beer today a schooner of lager or how about a jigger of whisky 5 january 2011 laura barnett the guardian 2008 prince s scottish youth business trust awards archived 1 december 2008 at the wayback machine . 2008 world beer cup winners . beertown.org . retrieved 10 may 2012 . 2008 national business awards for scotland archived 2 august 2009 at the wayback machine . 2007 world beer awards . beers of the world.com . 20 june 2010 . retrieved 10 may 2012 . hardcore ipa wins gold at the 2010 world beer cup . brewdog.com . retrieved 10 may 2012 . diageo screw brewdog . brewdog . 9 may 2012 . retrieved 9 may 2012 . statement regarding the 2012 bii scotland annual awards . diageo . 9 may 2012 . retrieved 9 may 2012 . scottish beer company brewdog forces diageo to apologise over dirty tricks at awards . the telegraph . 9 may 2012 . retrieved 10 may 2012 . external links edit brewdog official website retrieved from https en.wikipedia.org w index.php title brewdog & oldid 743726864 categories 2007 in scotlandaberdeenshirebreweries in scotlandbritish companies established in 2007hidden categories articles with wayback machine linksarticles lacking reliable references from december 2015articles with a promotional tone from december 2015all articles with a promotional toneuse british english from june 2013use dmy dates from may 2012official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom 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