an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . june 2009 learn how and when to remove this template message civolution type vc funded industry media broadcast television paytv digital cinema internet pre release digital watermarking video and audio fingerprinting founded eindhoven the netherlands incorporated 2008 headquarters eindhoven the netherlands key people alex terpstra ceo website www.civolution.com civolution is a provider of technology and services for identifying managing and monetizing audio and video media content . the company offers a portfolio of proprietary and patented digital watermarking audio and video and digital audio and video fingerprinting technology solutions for media protection forensic tracking of media assets in pre release digital cinema pay television and online ; media intelligence audience measurement broadcast monitoring internet and radio tracking ; media interaction automatic content recognition and triggering for second screen and connected television . contents 1 history and ownership 2 technology 3 global operations 4 affiliations 5 external links 6 references history and ownership edit civolution is a spin off from royal philips electronics of the netherlands . the first digital watermarking activities started in the philips research labs in 1996 after several years of research and development on the technology . the first commercialization activities started four years later . in 2002 a dedicated business line philips content identification was formed to further develop the technology particularly in the domains of monitoring and forensic tracking applications using philips audio and video digital watermarking technology and the recently developed audio and video digital fingerprinting technology . the same year philips content identification signed a joint venture agreement with corporate news and multimedia services provider medialink to launch teletrax the world s first global broadcast intelligence service . philips content identification digital watermarking technology was used for identifying the source of illegal copies of the 2003 academy award screeners and by the major hollywood studio s for protecting pre release material and theatrical releases content . in 2006 the philips content identification business unit introduced a forensic marking solution for digital cinemas . the technology allows unlicensed copies of content from digital theatre to be traced back to the time date and location where the illegal copy occurred . a few months later a digital watermarking solution for the paytv environment was deployed . designed for set top box integration the technology uniquely watermarks and identifies content delivered to individual paytv subscribers and hospitality tv screens . whenever paytv content is accessed or distributed a watermark is applied into the video stream in real time . any redistributed content can be traced back to a specific paytv subscriber or viewer . philips content identification assumed in september 2008 full ownership of its joint venture teletrax and completed a spin off from philips corporate technologies as a stand alone company civolution b.v. backed by venture capital firm prime technology ventures . 1 on july 21 2009 civolution announced that it had acquired thomson software and technology solution sts watermarking business from thomson . 2 as a result of the amalgamation thomson became a shareholder in civolution . in december 2014 wpp s kantar media acquired civolution s syncnow audio watermarking unit supporting audience measurement and second screen synchronization applications 3 following the kantar media acquisition civolution announced the launch of two separate business units nexguard and teletrax . civolution has offices in eindhoven the netherlands london uk rennes france new york burbank los angeles . technology edit civolution offers a suite of product and solutions using proprietary and patented digital watermarking and fingerprinting technologies . civolution digital watermarking audio and video technology is applied in a number of applications for pre release digital cinema pay tv online content delivery synchronization remote triggering broadcast monitoring . the fingerprinting solutions find applications in synchronization content triggering broadcast and internet intelligence including monitoring and monetization services . content identification technologies allows owners distibutors aggregators advertisers and publishers of video or audio content to protect their media content and deter copyright infringement as well as measure usage and control their assets . the latest advancements in both digital watermarking and fingerprinting technologies have allowed new applications and business models for synchronization triggering and monetization of content . the latest development in watermarking and fingerprinting technologies are now seeing new applications enabling the automatic content recognition and triggering of specific events to smart devices . upon client based identification through audio watermarking or fingerprinting civolution enables identification and synchronization between broadcast on demand or recorded television content and interactive applications on devices such as a tablets smartphones or laptops . the automatic content recognition technology is available for integration with smart tvs . the automatic content recognition and synchronization technology has been deployed by red bee media for the walking dead by fx uk . 4 another capability offered by the technology for 2nd screen and smart tv application providers as well as social tv platforms is a server side content triggering service that provides real time recognition of broadcast content such as advertisements movies tv series music and more . by automatically notifying application providers in real time of what content is airing on which channel such service allows for the synchronization of value added functionality such as content specific background information hyperlinks and synchronized social newsfeeds all within the developer s second screen or smart tv applications . application providers can thereby offer users a more powerful and engaging tv synchronized experience . the service enables application providers to work more deeply with advertising agencies and brands to further monetize their app platforms . through the real time ad identification and triggering service synchronized ads or ad interactivity can be delivered to 2nd screens extending the advertising experience over multiple screens in a synchronized manner . the company has also partnered with vetrya on mobile platform technology . 5 global operations edit civolution is headquartered in eindhoven the netherlands and has offices in rennes france london uk new york hollywood and hong kong . its teletrax service currently tracks and monitors over 2 000 television channels worldwide through a network of monitoring stations located in europe middle east asia north and south america . affiliations edit civolution is among the 12 founding members of the digital watermarking alliance an organization that was formed to promote and educate the public about the benefits of digital watermarking technology . external links edit www.nexguard.com www.teletrax.tv references edit prime technology ventures and philips arrange for successful spin out civolution acquires thomson software and technology solution watermarking business 1 wpp plc s kantar media agrees to acquire unit of civolution redbee launches watermarked companion app 2 . http www.mediabuzz.com.sg asian emarketing video streaming mkting 1904 civolution and vetrya facilitate a more powerful and engaging tv synchronized experience retrieved from https en.wikipedia.org w index.php title civolution & 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