founded may 2000 in london headquarters london united kingdom area served europe key people lee foster bowman founder and ceo products trading and investing website www.idealing.com idealing idealing.com limited is a european online securities brokerage headquartered in london england . its main products are direct access to european securities exchanges and over the counter derivatives such as cfds and spreadbets . 1 launch edit idealing launched in may 2000 in the united kingdom receiving publicity because they were then the cheapest online broker in the uk . 2 3 prior to idealing s launch the online trading commissions were as high as 39.99 4 to which idealing responded by launching with a commission of 10.00 and a price comparison advertising campaign . this led to many journalists heralding a price war in britain although initially many established brokers insisted that their own prices would not be lowered . 2 5 european expansion edit idealing decided to launch its services in france in march 2012 . in december 2015 idealing expanded to the netherlands and belgium offering also commission free trading for euronext markets paris brussels and amsterdam 6 on a permanent basis . 7 references edit financial services authority united kingdom a b sunday times 14 may 2000 price war to slash cost of buying stocks thestreet.co.uk 16 may 2000 idealing cuts cost of dealing financial times 20 21 may 2000 share trading idealing launch puts squeeze on fees financial times 17 may 2000 broker s 10 trading fee could start price war bowman lee foster 2 december 2015 . idealing press release about the euronext launch pdf . idealing corporate website . retrieved 17 june 2016 . williams grut oscar 2 december 2015 . business insider . business insider uk . business insider . retrieved 23 june 2016 . read more about idealing here . follow the latest new of idealing on their linkedin page . retrieved from https en.wikipedia.org w index.php title idealing & oldid 726706361 categories online brokeragesfinancial derivative trading companiesonline companiesinternet companieshidden categories use dmy dates from june 2016 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 23 june 2016 at 21 22 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view