dun & bradstreet credibility corp type private founded malibu california 2010 headquarters malibu california u.s. key people jeff stibel chairman & ceo . products business information services website www.dandb.com dun & bradstreet credibility corp was a privately held company headquartered in malibu california usa until it was purchased by dun & bradstreet in a 320 million deal that closed in may 2015 . 1 the company provided credit and credibility solutions for businesses throughout the u.s. and canada . the company was formed in july 2010 when it acquired the north american credit on self division also known as the self awareness solutions sas operating unit of dun & bradstreet 2 after raising approximately 200m from great hill partners . 3 internet entrepreneur jeff stibel was the chairman and ceo . 4 5 contents 1 history 2 products and services 3 failure wall 4 references 5 external links history edit in 2010 dun and bradstreet formed in 1841 spun off assets that merged with newly created credibility solutions to form dun & bradstreet credibility corp. an independent company focused on credit and credibility solutions for small businesses . the company grew from 8 employees to over 600 after becoming an independent entity in 2010 . dun & bradstreet said dun & bradstreet credibility corp. is a separate legal entity that pays d & b royalties for certain intellectual property rights . these included a perpetual license to use the d & b brand . 6 7 in nearly five years dun & bradstreet credibility corp. grew drastically earning many awards including the best places to work award for both their los angeles office for three consecutive years 8 9 10 and bethlehem office 11 2 small business champion award 12 13 and an ey emerging entrepreneur of the year award 14 for their ceo jeff stibel . in 2012 it launched an advocacy initiative access to capital designed to help business owners understand the type of loans available and which may be right for their business . this initiative also included a widely quoted quarterly survey 15 produced with pepperdine university 16 and a series of education and matchmaking events across the country . 17 also in 2012 the company launched its innovative 529 education savings plan initiative with a multiple match 18 which was discussed within the wall street journal 19 the new york times 20 and us news . 21 dun & bradstreet credibility corp. through this edahead initiative donated 150 000 to the santa monica malibu school district in 2013 22 as well as additional amounts to school districts in bethlehem 23 tucson 24 and guilford county . 25 products and services edit dun & bradstreet credibility corp products and services 26 include the dunsfile which establishes a business s duns number and basic credit file creditbuilder which helps businesses monitor and build their credit file giving them full access to the d & b scores and reports and the ability to submit trade references to d & b for its acceptance and approval creditadvisor which allows the businesses to see other companies reports and receive email alerts when competitors scores or ratings change credibility review which allows businesses to take control of their online presence and creditsignal a free product offering which provides companies with alerts informing them of changes in their d & b credit scores and ratings . failure wall edit the company maintains a failure wall to acknowledge and learn from company and employee mistakes and failures . 27 the failure wall first came about when stibel had the idea to create a wall on which employees himself included would be able to write out a failure they had experienced . 28 29 references edit dun & bradstreet dnb to acquire dun & bradstreet credibility in 350m deal . streetinsider . retrieved april 27 2015 . dun & bradstreet credibility corp. announces 100m strategic acquisition ; company secures 100m of additional financing . marketwire . retrieved july 29 2010 . interview with jeffrey stibel dun & bradstreet credibility corp. . socaltech . remaking dun & bradstreet for the internet age . business week . management team . company website . company history . dun and bradstreet credibility corp. lublin joann s. ; loten angus june 20 2013 . small businesses seethe at credit service using dun & bradstreet name . wall street journal . 2012 best places to work . los angeles business journal . 2013 best places to work . los angeles business journal . dun & bradstreet credibility corp. named as one of the 2014 best places to work in los angeles for third consecutive year businesswire . the morning call top workplaces 2014 . the morning call . small business influencers 2011 awards announcing final results . small business trends . dun & bradstreet credibility corp . small business trends . congratulations to the 2013 award recipients . ey . report 57 % of calif. firms lack money to grow . orange county register . dun & bradstreet credibility corp. and pepperdine private capital access pca . pepperdine university . access to capital events . dun & bradstreet credibility corp. introducing edahead the first employer matched education savings plan ever . dun & bradstreet credibility corp. employer help on a 529 college savings plan . wall street journal . a company match for college savings . new york times . boost 529 plans through employer contribution programs . us news & world report . dun & bradstreet credibility corp. launch first edahead donations for smmef . santa monica mirror . bethlehem area school district gifted 30 000 to boost science curriculum . lehigh valley live . tusd seeks help raising 10 000 for science math programs . arizona daily star . guilford county schools to get donations from company s new education benefit . triad business journal . products . company website . malibu firm s failure wall lets workers earn from their mistakes . the los angeles times . how one ceo created a failure wall to build a tolerance for failure within his organization . mathew s. hunt . failure wall . huffingtonpost.com . external links edit dun & bradstreet credibility corp retrieved from https en.wikipedia.org w index.php title dun % 26 bradstreet credibility corp & oldid 738478214 categories credit rating agenciesdun & bradstreet navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 september 2016 at 05 24 . text is available under the creative commons attribution sharealike license ; 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