has been nominated to be checked for its neutrality . discussion of this nomination can be found on the talk page . july 2013 learn how and when to remove this template message sterling institute inc. d.b.a. sterling institute of relationship type privately held company industry seminars founded 1979 founder a. justin sterling formerly arthur artie kasarjian headquarters oakland california key people a. justin sterling staff volunteers owner a. justin sterling website corporate web site the sterling institute of relationship is a for profit corporation and counseling business run by a. justin sterling formerly arthur artie kasarjian 1 since 1979 . 2 focusing on heterosexual relationships through intensive multi hour trainings male and female participants attend separate trainings . the company is based in oakland california . a. justin sterling is also founder and president of international community service day foundation also located in california . 1 contents 1 coursework 2 criticism 3 publications 4 references coursework edit msnbc reported that the sterling institute has been described as john sic bly meets est . 3 the evolution from erhard seminars training has also been noted in other media pieces . 1 4 originally titled women sex and power and men sex and power the corporate web site now refers to the seminars as the women s weekend and the men s weekend . the price in 1991 was us 400 . 5 as of 2013 the price for the weekend was us 600 . 6 the main seminar is referred to by participants simply as the weekend and was described in details magazine as exhibiting similar traits to new age quasi spiritual movements . 7 participants must sign a standard waiver before beginning the weekend . 3 the waiver is presented to the participants upon registering for the weekend and paying the fees and is also presented through a link on the registration page of the corporate web site . the main idea of the weekend is to teach men how to improve their relationships with women . in addition participants are coached on being better friends husbands sons fathers and brothers as the context of the weekend is simply ; being better men being strong masculine men for the betterment of humanity . 8 men are slaves to their egos but are 100 percent responsible for the success of their relationships 2 that a woman should never marry a man you don t trust and if giving a man what he wants when he wants it requires you to be someone you re not or prevents you from accepting yourself then he s not the right man for you . additional advice for women is detailed in sterling s book what really works with men . 6 the course itself runs all weekend with breaks in between according to a reporter from elle magazine . 6 the many rituals that take place symbolize a rite of passage from youth to maturity 1 8 and is a triumphant time of male bonding . 3 the weekend course typically ends in a graduation ceremony where the participants congratulate each other . 6 criticism edit according to the san jose mercury news the sterling institute of relationship has a history of complaints at the oakland california division of the better business bureau and also at the federal bureau of investigation . 1 the seminar was described in details magazine as having a cult like subculture . 7 elle magazine reported that individuals have criticized some of sterling s methods as abusive and have used the term cult like to describe some of the methodologies employed 6 as have other news sources . 2 4 9 during the course sterling was reported to use strong language . 6 publications edit sterling a. justin . 1992 what really works with men warner books . isbn 0 446 36439 8 . references edit a b c d e lubman sarah september 15 1996 . volunteers bring schools more than they bargained for oakland based charity pushes its founder s views on the sexes . san jose mercury news . a b c lubman sarah april 17 1996 . bay area service foundation s mixed legacy some parents at south s.j. elementary school uneasy with group s rites ties . san jose mercury news . a b c walls jeannette december 20 1999 . naked vips on videotape a new men s movement is taking the country by storm and it has some past participants in a panic . msnbc . nbc . a b smart paul august 15 2002 . the sterling men of woodstock a series part i a line in the dirt woodstock s sterling society redefines the modern man . woodstock times . cite error invalid ref tag ; name smart defined multiple times with different content see the help page . faludi susan 1991 . backlash the undeclared war against american women . crown . p. 307 . a b c d e f richards sarah elizabeth august 1 2006 . to love and obey a seductive idea floating around the relationship cosmos is that we d all be better off if men were men and girls were girls . is this misogynist bunk or the key to happily ever after . elle magazine . a b yafa stephen december 1999 . missing or empty title help a b staff december 1999 . filmland jitters over jerky video . new york post . pp . page 6 . smart paul august 15 2002 . the sterling men of woodstock a series part iii the psychology of cults and secret societies . woodstock times . retrieved from https en.wikipedia.org w index.php title sterling institute of relationship & oldid 666921278 categories 1979 establishments in californiahidden categories pages with reference errorspages with duplicate reference namespages with citations lacking titlesarticles needing pov check from july 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 june 2015 at 16 22 . text is available under the creative commons attribution sharealike license ; 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