an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . august 2016 learn how and when to remove this template message optimizely inc. type private industry software website optimization founded january 2010 founder dan siroker pete koomen headquarters san francisco california area served worldwide key people dan siroker ceo pete koomen cto number of employees 400 as of july 2015 1 website http www.optimizely.com optimizely is a firm that makes customer experience optimization software for companies . the optimizely platform technology provides businesses with the ability to conduct a b testing in which two versions of a page can be compared for performance . similarly multivariate testing can also be done . optimizely also enables personalization which may be used for making data driven decisions . the personalization capability can be used for serving advertisements on webpages . the firm s offering includes a testing product for websites both desktop and mobile as well as a testing solution for ios apps . contents 1 history 2 founders 2.1 pete koomen 2.2 dan siroker 3 conference 4 community service 5 products 6 awards and honors 7 references 8 external links history edit headquartered in san francisco california with offices in amsterdam netherlands optimizely was founded in 2010 by dan siroker and pete koomen both formerly of google . dan siroker was a product manager for google chrome who also served as the director of analytics for the obama campaign . 2 pete koomen was the product manager for google s app engine . 3 4 optimizely completed the y combinator program in the winter of 2010 . 5 in november 2010 optimizely closed a 1.2 million funding round from angel investors . 6 the company became cash flow positive in 2011 . in may 2012 optimizely announced that it has raised new funding from battery ventures google ventures and interwest partners . 7 in april 2013 optimizely raised 28 million in series a round funding . the round was led by benchmark with participation from bain capital ventures and optimizely s existing investors battery ventures interwest partners and google ventures . benchmark s peter fenton whose past investments include yelp and twitter joined optimizely s board of directors . 8 as part of a larger international expansion plan optimizely announced in april 2013 the launch of their platform in nine additional languages danish dutch french german italian japanese portuguese spanish and swedish . 9 in april 2014 the san francisco business times ranked optimizely as the 1 place to work among medium sized companies 101 500 employees . 10 on april 17 optimizely held its first opticon user conference where they announced the launch of their new mobile app a b testing software . 11 in may 2014 optimizely raised 57 million in series b funding . the round was led by andreessen horowitz with participation from benchmark and bain capital ventures . as part of the round scott weiss general partner at andreessen horowitz joined optimizely s board of directors . 12 in october 2015 released their second product for mobile and website personalization . 13 14 15 also in october optimizely raised 58 million in series c funding led by index ventures with participation from andreessen horowitz bain capital ventures battery ventures benchmark capital citi ventures correlation ventures danhua capital pharus capital management salesforce ventures and tenaya capital . as part of the round ilya fushman of index ventures joined optimizely s board of directors . 16 17 18 on march 10 2016 optimizely announced a 10 % reduction in the company s workforce through a layoff of 40 employees . 19 20 founders edit pete koomen edit peter pete koomen is an american internet entrepreneur who co founded optimizely with dan siroker and is the company s current cto . 21 22 prior to optimizely pete koomen co founded an educational software startup called carrotsticks along with dan siroker . 23 pete is also an angel investor ; he contributed to a 3.1 million seed round in march 2015 to man crates . 24 he co wrote a book with dan siroker on a b testing called a b testing the most powerful way to turn clicks into customers . 25 dan siroker edit dan joseph siroker born march 25 1983 is an american internet entrepreneur who co founded optimizely with pete koomen and is the company s current ceo . 26 dan is a former google product manager who was the director of analytics for the 2008 obama campaign 27 28 before he ventured into entrepreneurship . his first company was a web based educational platform called carrotsticks which he also co founded with pete koomen . 29 in 2012 dan siroker was listed in forbes annual 30 under 30 feature . 30 he co wrote a book with pete koomen on a b testing called a b testing the most powerful way to turn clicks into customers . 31 conference edit opticon is a user conference organized by optimizely focused on web experience optimization . 32 the first opticon conference was held on april 17 2014 where optimizely announced their mobile a b testing product . 33 34 the second opticon conference was held on june 17 & 18 2015 in san francisco 35 where they announced a new personalization product 13 14 15 and featured marc andreessen as the keynote speaker . community service edit following the 2010 haiti earthquake optimizely helped the clinton bush haiti fund optimize its website resulting in an additional 1 million in contributions . 36 products edit optimizely s website and mobile app optimization solution is delivered in a software as a service saas model . 37 the company currently offers two products testing and personalization . 13 14 15 awards and honors edit red herring top 100 north america 2013 finalist 38 gartner s cool vendors in web computing 2013 39 digital analytics association new technology of the year group awards for excellence 2013 finalist 40 the forrester wave seven most significant online testing platform providers 2013 41 forbes 30 under 30 optimizely ceo dan siroker 42 san francisco business times 1 best place to work 2014 medium companies 101 500 employees 43 san francisco business times 2 best place to work 2015 large companies 44 references edit optimizely the secret to winning a presidential campaign . cnn money . 30 july 2015 . retrieved 25 november 2015 . segall laurie . optimizely aims to give obama 2012 a data edge . cnn . retrieved 7 february 2014 . yc funded optimizely makes it remarkably easy to run a b tests on your website . techcrunch . july 15 2010 . retrieved august 29 2013 . celebrities but not ashton kutcher share their top cloud & infrastructure picks at y . venturebeat . 2013 . retrieved august 29 2013 . yclist.com . 2013 . retrieved august 29 2013 . optimizely a b tests its way to 1.2 million in funding from a roster of top angels . techcrunch . november 16 2010 . retrieved august 29 2013 . a b tester optimizely raises funding from battery and google ventures plans mobile launch . techcrunch . may 30 2012 . retrieved august 29 2013 . website testing service optimizely raises 28m round led by benchmark plans global expansion . techcrunch . april 10 2013 . retrieved august 29 2013 . optimizely s web optimization platform now available in ten languages . pr newswire . april 25 2013 . retrieved august 29 2013 . the bay area s best places to work 2014 . san francisco business times . april 18 2014 . retrieved october 31 2014 . optimizely brings its a b testing platform to ios apps . techcrunch . april 17 2014 . retrieved april 13 2015 . website testing company optimizely raises 57m round led by andreessen horowitz . techcrunch . may 5 2014 . retrieved may 17 2014 . a b c kepes ben july 17 2015 . optimizely moves from simple a b testing to complex personalization . retrieved october 7 2015 . a b c ha anthony july 17 2015 . optimizely moves beyond web and mobile testing with new personalization tools . techcrunch . retrieved october 7 2015 . a b c jones andrew july 17 2015 . optimizely introduces new personalization capabilities for web and mobile . venturebeat . retrieved october 7 2015 . testing company optimizely raises 58m as it moves into personalization . techcrunch . october 13 2015 . retrieved october 13 2015 . optimizely raises 58 million in latest funding . reuters . october 13 2015 . retrieved october 13 2015 . san francisco startup founded by former googlers grabs 58 million in funding . san francisco business times . october 13 2015 . retrieved october 13 2015 . controlling our own destiny by dan siroker . march 10 2016 . retrieved march 10 2016 . optimizely is the latest big startup to announce layoffs and likely not the last . march 10 2016 . chirstian brian . the a b test inside the technology that s changing the rules of business . wired . retrieved 17 march 2015 . milian mark . pete koomen the quest for more clicks . businessweek . retrieved 17 march 2015 . swift mike . ex googlers penetrating silicon valley startup hierarchy . san jose mercury news . retrieved 17 march 2015 . chapman lizette . man crates packages 3.1 million seed round for unusual gifts for men . wall street journal . retrieved 17 march 2015 . taylor colleen . optimizely co founder pete koomen on using the art of a b testing . techcrunch . retrieved 2 april 2015 . chirstian brian . the a b test inside the technology that s changing the rules of business . wired . retrieved 17 march 2015 . segall laurie . optimizely aims to give obama 2012 a data edge . cnn . retrieved 17 march 2015 . klein ezra . obama s second term is upending what we think we know about washington . the washington post . retrieved 17 march 2015 . swift mike . ex googlers penetrating silicon valley startup hierarchy . san jose mercury news . retrieved 17 march 2015 . barret victoria . 30 under 30 technology . forbes . retrieved 17 march 2015 . taylor colleen . optimizely co founder pete koomen on using the art of a b testing . techcrunch . retrieved 2 april 2015 . a b testing company optimizely raises a massive 57m . venturebeat . may 5 2013 . retrieved april 13 2015 . optimizely s so fast web surfers won t notice it . usa today . december 18 2013 . retrieved april 13 2015 . optimizely brings its a b testing platform to ios apps . techcrunch . april 17 2014 . retrieved april 13 2015 . opticon conference . optimizely . retrieved april 13 2015 . optimizely a b tests its way to 1.2 million in funding from a roster of top angels . techcrunch . november 16 2010 . retrieved august 29 2013 . optimizely raises 28 million to expand to custom website service . forbes . april 10 2013 . retrieved august 29 2013 . 2013 top 100 north america finalists . red herring . 2013 . retrieved august 29 2013 . cool vendors 2013 . gartner . 2013 . retrieved august 29 2013 . awards for excellence 2013 finalists . digital analytics association . 2013 . retrieved august 29 2013 . the forrester wave online testing platforms q1 2013 . forrester . february 13 2013 . retrieved august 29 2013 . 30 under 30 technology . forbes . 2013 . retrieved august 29 2013 . the bay area s best places to work 2014 . san francisco business times . april 18 2014 . retrieved october 31 2014 . best