founder salomon terner headquarters miami florida usa key people gabriel bottazzi ceo owner arcapita number of employees approx . 200 october 2010 website www.bijouxterner.com facebook bijoux terner is a global chain of fashion retail stores with over 700 locations around the world . 1 known for its wide assortment of accessories and simple price point strategy bijoux terner has over 35 years of experience designing sourcing and selling accessories inspired by global fashion trends . 2 the company offers a wide range of fashion accessories including watches necklaces pashminas scarves handbags ties and travel accessories . 3 its headquarters are in miami florida . contents 1 origins & history 2 products 3 simple price point strategy 4 locations 5 notes origins & history edit bijoux terner was founded in 1974 by salomon terner in miami florida . 2 terner known as moni had left his native cuba in 1960 after the government seized control of his family s business . 4 in cuba terner had been the president of the national association for handbag manufacturers and shortly after arriving in the united states he launched a handbag manufacturing business of his own operating out of the basement of a local department store . terner soon found success designing handbags for airline flight attendants . by 1965 his young business was supplying handbags to more than 80 percent of airline carriers and two of his handbags are on permanent display at the smithsonian national air and space museum . 4 in 1974 salomon terner founded bijoux terner . 4 originally established strictly as a jeweler the company soon began distributing custom designed jewelry at wholesale prices out of malls and merchandise marts . before long bijoux terner s aim expanded to include other fashion accessories as well . salomon terner s daughter rosa decided to follow in her father s footsteps and joined the company . with the two of them at the helm bijoux terner experienced steady growth over the next twenty years . the bijoux terner store in miami international mall in miami florida opened in late 2010 . in 1997 salomon and rosa terner decided to try selling all of the jewelry and accessories at an underperforming kiosk in miami international airport at 10 . 5 the location sold the merchandise five times faster than usual and in just a few hours had sold out . 5 realizing that the simple price point was perfect for travel customers who were in a hurry the company began targeting the travel retail industry with a simple price point strategy . 4 bijoux terner boutiques were opened in airports on cruise ships and eventually in casinos all around the world . 4 in less than a decade the company grew to over 400 locations 5 in more than 25 countries around the world . 6 terner decided to sell the company and in 2006 the bahrain based private equity firm arcapita acquired bijoux terner for 90 million . 7 products edit when first launched bijoux terner strictly offered jewelry goods . 4 since then the company s product offerings have expanded to include bags and purses textiles travel accessories and home goods . 3 within its categories bijoux terner offers products such as watches necklaces earrings pashminas scarves wallets and handbags . the company also serves travel consumers offering goods such as travel pillows chargers for electronics and bedazzled headphones . the in house design team models their designs after global high fashion trends . 3 simple price point strategy edit the simple price point strategy began as an experiment at one of the company s locations . a bijoux terner kiosk at miami international airport had been underperforming and on the verge of closing . 5 in a last ditch effort rosa terner decided to try to sell all of the store s products at 10 . the experiment worked and the store sold five times more than usual and sold out in a matter of hours . 5 the experiment led the company to introduce a simple price point strategy at all of its locations . in the united states the company applied a 10 price to its products while in europe they sold for 12 . 4 bijoux terner s global reach . bijoux terner has over 650 locations in 50 countries around the world . 1 today prices vary slightly depending on the market . the simple price point strategy has been an enormous success . since its introduction bijoux terner has grown 15 to 20 times its original size . 3 locations edit bijoux terner has over 700 locations in 50 countries around the world . 1 its headquarters are in miami florida where it also has its distribution center . the company has sourcing and quality assurance offices based in hong kong and shenzhen china as well as additional account support in dubai united arab emirates ; manila philippines ; and zaragoza spain . 3 notes edit a b c krischer goodman cindy april 5 2010 . ceo maintains bijoux terner legacy . the miami herald . miami fl mcclatchy . retrieved january 17 2010 . a b bloomberg businessweek bijoux terner llc specialty retail snapshot retrieved january 12 2011 a b c d e gaines amanda april 16 2009 . bijoux terner faux but fashionable . retail merchandiser . retrieved january 19 2010 . a b c d e f g moodie martin may 2004 . targeting travel retail with a us 10 proposition pdf . the moodie report . retrieved january 17 2010 . a b c d e walker ellaine may 22 2006 . high end low cost bijoux terner exceles by offering luxury products for 10 a piece . . the miami herald . miami fl mcclatchy . retrieved january 17 2010 . jane pittilla mary may 4 2006 . bijoux terner puts on the glitz at iaadfs as expansion accelerates . the moodie report . m. retrieved january 17 2010 . staff march 2 2006 . arcapita acquires bijoux terner . atlanta ga gifts and decorative accessories . retrieved january 17 2010 . retrieved from https en.wikipedia.org w index.php title bijoux terner & oldid 743550111 categories multinational companiesretail companies of the united statesjewelry retailers of the united statescompanies based in miamicompanies established in 19741974 establishments in florida navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 04 33 . text is available under the creative commons attribution sharealike license ; 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