backed founded new york city new york usa headquarters new york city new york united states area served worldwide founder s greg skibiski key people alex pentland cpo tony jebara chief scientist christine lemke coo mikki nasch evp bd slogan s indexing the real world using location data for predictive analytics launched february 2006 current status active sense networks is a new york city based company with a focus on applications that analyze big data from mobile phones carrier networks and taxicabs particularly by using machine learning technology to make sense of large amounts of location latitude longitude data . 1 2 3 4 in 2009 sense was named one of the 25 most intriguing startups in the world by bloomberg businessweek 5 and was called the next google on the cover of newsweek . 6 in 2014 sense networks was acquired by yp the local search and advertising company owned by cerberus capital management and at & t. 7 contents 1 history 2 products and services 3 privacy & data ownership 4 see also 5 references 6 external links history edit sense networks was founded by greg skibiski in february 2006 2003 near his home in northampton massachusetts . after establishing an office in noho new york city near silicon alley skibiski recruited alex pentland director of human dynamics research and former academic head of the mit media lab tony jebara associate professor and head of the machine learning laboratory at columbia university and christine lemke who would later become co founders . 8 sense networks investors include intel capital javelin venture partners and kenan altunis . 9 founder greg skibiski was pushed out by lead investor intel capital 10 in november 2009 following the company s b round of financing the same week company won the emerging communications conference company to watch award . 11 the company has three published patent applications for analyzing sensor data streams system and method of performing location analytics us 20090307263 comparing spatial temporal trails in location analytics us 20100079336 and anomaly detection in sensor analytics us 20100082301 . 12 the company was acquired by the yellow pages in 2014 . this is a marketing conglomerate under at & t and cerberus capital management . 13 products and services edit the citysense consumer application that shows hotspots of human activity in real time from mobile phone location and taxicab gps data 14 was named by readwriteweb in the new york times as top 10 internet of things products of 2009 . 15 the cabsense consumer application that shows the best place to catch a new york city taxicab based gps data from the vehicles launched in march 2010 . 16 the macrosense platform is for mobile application providers and mobile phone carriers to analyze billions of customer location data points for predictive analytics in advertising and churn management applications . privacy & data ownership edit the company allows users to opt out of their service through their website and users may monitor their profile through their application . the company does not collect identifiable data such as phonenumbers or names ; it collects data received from cellphone to construct anonymous profiles of consumers . this anonymous data profiles may then be sold to third parties . the company s privacy and data ownership policies are based on the new deal on data as advocated by alex sandy pentland head of the human dynamics group at mit . 17 see also edit geosocial networking location based service location awareness references edit fitzgerald michael . predicting where you ll go and what you ll like the new york times new york 22 june 2008 . retrieved on 2010 05 12 . sheridan barrett . a trillion points of data newsweek new york 28 feb 2009 . retrieved on 2010 05 12 . baker stephen . mapping a new mobile internet bloomberg businessweek new york 26 february 2009 . retrieved on 2010 05 12 . markoff john . you re leaving a digital trail . what about privacy the new york times new york 29 november 2008 . retrieved on 2010 05 12 . ante spencer . the world s most intriguing startups bloomberg businessweek new york 12 november 2009 . retrieved on 2010 05 12 . 1 yp a mobile search firm buys sense networks new york times . junietz erika . a sense of place mit technology insider boston august 2008 . retrieved on 2010 05 14 . press release sense networks secures series b funding for location analytics led by intel capital intel capital new york 30 june 2009 . retrieved on 2010 05 13 . baker stephen . data correlation used car customers drop cell phone service the numerati new york 8 january 2010 . retrieved on 2010 05 14 . sense networks wins the emerging communications conference & awards inaugural company to watch award press release new york 2 november 2009 . retrieved on 2010 05 16 . us patent & trademark office . retrieved on 2010 05 12 . techcrunch newyork times silver james . the hidden persuaders wired magazine london 22 june 2009 . retrieved on 2010 05 12 . macmanus richard . top 10 internet of things products of 2009 the new york times new york 8 december 2009 . retrieved on 2010 05 13 . grynbaum michael . need a cab new analysis shows where to find one the new york times new york 2 april 2010 . retrieved on 2010 05 16 . needs citation external links edit sense networks website cabsense website citysense website retrieved from https en.wikipedia.org w index.php title sense networks & oldid 737354138 categories android operating system softwareios softwaremobile softwareapplied machine learningbig data companies navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 september 2016 at 06 16 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view