2003 headquarters india key people shailendra tyagi ceo products notebooks pens pencils math instruments erasers pencil sharpeners art stationery website www.classmatestationery.com classmate is an indian brand of student stationery products . itc limited formerly indian tobacco company launched its classmate brand in 2003 with the notebooks category . subsequently the company added new products to its portfolio including pens pencils mechanical pencils and geometry boxes . 1 classmate has 900 distributors who make the products available in over 70 000 outlets in india . 2 classmate brought in earnings of 40 crore in 2005 06 . in 2007 it grew to become india s no 1 notebook brand . 3 the company s revenue increased to more than rs . 650 crore in 2011 12 . 4 contents 1 products 1.1 notebooks 1.2 pens 1.3 pencils 1.4 mechanical pencils 1.5 art stationery products 1.6 mathematical drawing instruments 2 initiatives 2.1 classmate ideas for india challenge 2.2 discussions 2.3 corporate social responsibility 2.4 classmate young authors contest 2.5 classmate spell bee 2.6 classmate art academy 2.7 wwf india and itc ltd. promoting responsible forestry 3 references 4 external links products edit classmate products range from notebooks pens pencils mechanical pencils diaries mathematical drawing instruments sholastics erasers sharpeners and scales and art stationery products . notebooks edit classmate notebooks consist of more than 300 variants including notebooks long books practical books drawing books and reminder pads . 2 itc focused on the design elements of notebooks each classmate notebook has a theme on the cover and related information inside . 5 itc classmate notebooks are said to use ozone treated elemental chlorine free paper which has lesser use of chemicals in bleaching stage . ozone treatment of paper before bleaching process improves paper quality and shelf life . 6 pens edit the range of pens includes ball gel & roller pens etc. 7 pencils edit classmate s range of pencils includes both wooden and mechanical pencils . the different variants of wooden pencils include hb bonded lead hb jet black carbon black 2b trilobe and rubber tipped . these pencils come with different features like a rubberised gripper in da vinci & ezy grip & a comfortable triangular grip in triklik . they even have various mechanisms like an innovative side click mechanism in clutch auto lead dispensing in locus & a comfortable triangular rubberised grip in trilobe . the different variants available include fine script neat script tri klik da vinci ii ezy grip clutch trilobe and locus . mechanical pencils edit classmate mechanical pencils are intended for sharp precise writing and drawing especially used for precise drawings in subjects like maths drawing and engineering . the different variants available include fine script neat script tri klik da vinci ii ezy grip clutch trilobe and locus . art stationery products edit classmate colour crew range of art materials include wax crayons plastic crayons oil pastels and sketch pens . mathematical drawing instruments edit the variants of mathematical drawing instruments available include classmate asteroid classmate invento plus classmate invento & classmate victor . 8 initiatives edit classmate ideas for india challenge edit classmate has launched a program called classmate ideas for india challenge . 9 the program was a part of the company s centenary initiative . 10 the nationwide program would invite ideas of the youth who have the potential to transform india . classmate ideas for india challenge plans to reach out to 2.5 million students across 30 cities 500 schools and 200 colleges across the country . 11 the cii itc centre of excellence for sustainable development wwf india the tony blair faith foundation janaagraha and the akshaya patra foundation among others are the program partners for the event . 12 the program would encourage the finalists with an internship with relevant program partners besides cash prizes and other rewards . additionally the top five winners would be sent to a one week international study tour . 13 14 discussions edit itc classmate hosted a discussion on the subject titled principal parents and children building a relationship of mutuality . 15 the panelists agreed on the need for greater student involvement in the choice of what they are taught as well as the method of imparting education . corporate social responsibility edit every classmate notebook carries itc s corporate social responsibility message on its back . for every four classmate notebooks purchased itc contributes 1 to its social development initiative that supports among other projects primary education . 4 classmate young authors contest edit the classmate young authors contest 2004 cyac 2004 was initiated by itc limited to provide a platform for budding writers among students to showcase their talent and an opportunity to develop it through interaction with some of the country s leading literary icons . 16 classmate spell bee edit classmate spellbee has completed seven seasons so far and is considered india s largest spelling competition . it aims to bring the best spellers together from every part of the nation focusing on honing the spelling skills of indian students in a fun and educative way . 17 the last season winner received a cash prize of 2 lakh along with a sponsored trip to washington dc usa to witness the scripps national spelling bee 2015 with a parent . classmate art academy edit wwf india and itc ltd. promoting responsible forestry edit this first took off in 2009 . itc classmate was the first indian company to join the global forest and trade network gftn . 18 paperkraft premium business paper is a product of itc limited and is the country s greenest paper mill . itc contributes towards environment through ozone treatment & ecf technology to eliminate toxicity in the industrial effluents released by them into the ecosystem and in a large scale through afforestation and water conservation by planting 8 trees for every tree used which has greened over 1 lakh hectares since 2008 . 19 references edit itc 100 years old and still adding muscles . financial chronicle . 2010 04 21 . a b itc targets the schoolbag . business standard . 2010 01 18 . soha ali khan announces malavika deepak as india s spelling champ of classmate spell bee season 7 . pti . 2014 12 23 . a b how itc s filling up schoolbags . rediff.com . 2006 04 12 . itc to grow office stationery business on green plank . sify.com . 2009 08 07 . anil mascarenhas . chand das chief executive itc education & stationery products business . india infoline . itc classmate pens . classmate stationery . yuvraj singh and soha ali khan come together to promote itc s classmate . afaqs . 2010 01 13 . classmate ideas for india challenge itc leading multi business conglomerate turns 100 . the economic times . 2010 08 24 . itc launches classmate ideas challenge . business line . 2010 08 23 . itc announces classmate ideas for india challenge . afaqs . 2010 09 15 . itc s classmate announces classmate ideas for india challenge . india infoline . 2010 08 23 . ideas for india . deccan chronicle . 2010 09 07 . bridging the gap . the telegraph . 2007 03 13 . eventus integrated wins business worth rs 10 crore . afaqs . 2004 10 25 . season 8 of india s largest spelling competition classmate spell bee is here . the financial express . january 18 2016 . itc classmate . world wide fund for nature . paperkraft premium business paper lets you exercise your power to go green . itc portal . external links edit official website of classmate stationery itc v t e itc limited subsidiaries itc welcomgroup hotels palaces and resorts surya nepal pvt. ltd. russel credit ltd. hotels itc grand chola hotel itc sheraton park hotel & towers my fortune chennai brands aashirvaad gold flake classic filter kings classmate fiama di wills wills other e choupal retrieved from https 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