hennessy & co. type co leader of lvmh founded 1765 ; 251 years ago 1765 founder richard hennessy headquarters 1 rue de la richonne bp 20 16101 cognac france area served worldwide key people kibagendi ndemo chairman & ceo ; boris de vroomen international director products cognac revenue 954.2 million 2012 parent lvmh 66 % diageo 34 % website hennessy.com jas hennessy & co. or more simply hennessy is a cognac house with headquarters in cognac france . jas hennessy & co. sells about 50 million bottles a year worldwide or more than 40 percent of the world s cognac making it the world s largest cognac producer . it is owned by mo t hennessy which is in turn owned by lvmh 66 % and diageo 34 % . contents 1 history 2 marketing 3 products 4 collectors bottles 5 hennessy literary awards 6 in culture 7 notes 8 references history edit maurice hennessy at a presentation of new cognac . the hennessy cognac distillery was founded by irishman richard hennessy in 1765 . 1 during the 1970s kilian hennessy a fifth generation direct descendent of hennessy became the ceo of hennessy succeeding his first cousin maurice richard . kilian hennessy spearheaded the company s 1971 merger with mo t et chandon which created mo t hennessy . 2 mo t hennessy merged with louis vuitton in 1987 creating one of the world s largest luxury brand conglomerates louis vuitton mo t hennessy or lvmh . in 1988 a management crisis led to the group s takeover by bernard arnault owner of the haute couture house christian dior with the support of guinness . 2 kilian hennessy remained on the company s advisory board until his death in 2010 at the age of 103 . 2 marketing edit recent innovations include trying to broaden the appeal of the drink beyond its traditional base of older drinkers by introducing new products such as pure white hennessy black 3 and fine de cognac and marketing them accordingly . 4 products edit hennessy black hennessy white hennessy v.s privil ge v.s.o.p fine de cognac hennessy x.o deutschland moet hennessy pure white private reserve hennessy paradis hennessy diptyque richard hennessy timeless 2000 units produced ellipse 2000 units produced beaut du si cle 100 units produced in chest hennessy vvvv 1860 hennessy no. 1 hennessy silver jubilee 1977 hennessy first landing 1868 hennessy prive travel retail exclusive hennessy library collectors bottles edit collector bottle year released description notes hennessy vs 44 2009 honor of 44th president barack obama hennessy vs nul 2010 national urban league hennessy vs boa 2010 blending of art five different bottles with two designers per hennessy vs kaws 2011 new york graffiti artist kaws design hennessy fine de cognac and tea 2011 tea house maison de th th odor hennessy vsop helios 2011 gold bottle named after greek god of sun hennessy vsop nyx 2011 platinum bottle label glows under black light hennessy vsop kyrios 2012 black bottle 3d label hennessy vsop depuis 2013 red bottle hennessy xo odyssey 2007 11 released every year since 2007 2011 bottle sits on rock formation hennessy kenzo 1997 99 fashion designer kenzo subsidiary of lvmh n 1 hennessy red book 2011 levandovka filling hennessy x futura 2012 new york graffiti artist futura hennessy luminous 2013 brand name on label has luminous glow hennessy literary awards edit hennessy sponsors the new irish writing competition in the irish independent and the associated annual hennessy literary award that has launched such irish writers as joseph o connor dermot bolger patrick mccabe colum mccann frank mcguinness anne enright hugo hamilton dermot healy and neil jordan . 5 6 7 in culture edit in the united states african american customers make up over half of hennessy s sales . 8 american rappers such as harvey j chef henny mac dre digital underground 2pac dj quik biggie smalls kanye drake rapper nas 50 cent logic mobb deep future rapper and the weeknd have made references to the consumption of hennessy in their songs . in 2014 hennessy vs sponsored the rap monument produced primarily by hudson mohawke which includes several references to the consumption of cognac . hennessy was the favorite drink of north korean dictator kim jong il . hennessy once reported that kim spent over 700 000 a year on paradis cognac . 9 notes edit produced for the australian hong kong indonesian new zealand singapore taiwan and united states market . around 18000 bottles were then produced with the blue version launched in 1997 and the yellow one in 1999 . references edit time inc 24 may 1937 . life . time inc. p. 64 . issn 0024 3019 . a b c cognac magnate kilian hennessy dies at 103 . agence france presse . 3 october 2010 . retrieved 10 october 2010 . introducing hennessy black cocktailenthusiast.com 2 june 2010 ; retrieved 16 march 2011 . hein kenneth . cognac is in the house allbusiness.com 22 september 2003 ; accessed 8 november 2014 . vanessa o loughlin new irish writing writing.ie ; accessed 8 november 2014 . your chance to join the ranks of our best writers independent.ie 24 march 2012 . new home for new irish writing and the hennessy award writing4all.ie ; accessed 8 november 2014 . pass the courvoisier . slate . retrieved 16 october 2015 . paul fischer 2015 . a kim jong il production the extraordinary true story of a kidnapped filmmaker his star actress and a young dictator s rise to power . flatiron books . p. 169 . access date requires url help v t e lvmh board of directors albert fr re antoine arnault bernadette chirac bernard arnault charles powell charles de croisset delphine arnault diego della valle felix rohatyn gilles hennessy hubert v drine yves thibault de silguy fashion and leather goods berluti c line donna karan international eluxury emilio pucci fendi givenchy kenzo loewe louis vuitton marc jacobs stefanobi thomas pink perfumes and cosmetics acqua di parma benefit cosmetics fresh guerlain kenzo parfums labrosse et dupont make up for ever parfums christian dior parfums givenchy perfumes loewe retailing le bon march dfs galleria la samaritaine sephora miami cruiseline starboard cruise services watches and jewellery bulgari chaumet dior watches fred joaillier hublot tag heuer zenith wines and spirits 10 cane rum ardbeg distillery belvedere cape mentelle vineyards dom p rignon domaine chandon california ch teau d yquem cloudy bay vineyards hennessy champagne krug champagne mercier mo t et chandon newton vineyard ruinart veuve clicquot glenmorangie 66 % wenjun other connaissance des arts investir les chos radio classique royal van lent v t e diageo people franz humer paul s. walsh beer brands guinness guinness black guinness foreign extra stout harp kilkenny satzenbrau senator keg smithwick s tusker windhoek spirits brands gin booth s gilbey s gordon s tanqueray liqueur baileys irish cream romana sambuca sheridan s rum bundaberg rum cacique captain morgan myers s rum pampero ron zacapa centenario vodka c roc ketel one popov silent sam smirnoff whisky bourbon bulleit bourbon canadian whisky crown royal seagram s seven crown yukon jack irish whiskey bushmills scotch whisky bell s black & white blair athol buchanan s caol ila cardhu classic malts of scotland cragganmore dalwhinnie single malt dimple glen elgin glenkinchie glen ord johnnie walker justerini & brooks j & b knockando lagavulin single malt oban old parr royal lochnagar singleton talisker vat 69 white horse windsor premier tennessee whiskey george dickel other archers don julio goldschl ger hennessy1 pimm s raw tea rumple minze sirop de picon wine brands dom p rignon1 justerini & brooks mo t & chandon1 veuve clicquot1 breweries and distilleries blair athol distillery caol ila distillery cardhu distillery cragganmore distillery dalwhinnie distillery desnoes & geddes east african breweries glen ord distillery glenkinchie distillery great northern brewery guinness brewery guinness ghana breweries guinness nigeria haig & haig industrias pampero knockando distillery lagavulin distillery north british distillery2 oban distillery old bushmills distillery talisker distillery other diageo hotline poll diageo staff association gleneagles hotel grand metropolitan guinness brewmasters guinness storehouse johnnie walker championship at gleneagles johnnie walker classic united distillers 1produced by mo t hennessy a joint venture between diageo 34 % and lvmh mo t hennessy louis vuitton s.a. 66 % 2owned by lothian distillers a joint venture between diageo 50 % and the edrington group 50 % category retrieved from https en.wikipedia.org w index.php title hennessy & oldid 742157922 categories 1765 establishments in francedistilleries in francecognaclvmh brandsfrench brandscompanies established in 1765diageo brandshidden categories pages using citations with accessdate and no urlpages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages e tinadeutschespa ol fran ais nederlandsnorsk bokm lportugu s simple englishsloven inasvenska ti ng vi t edit links this page was last modified on 2 october 2016 at 01 25 . text is available under the creative commons attribution sharealike license ; 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