area online branding crescent city radio slogan music for your mind . m sica para tus o dos . frequency internet radio first air date 1959 as wvsu am 1966 as wolf am 1968 as wldc am 2008 as crescent city radio format freeform campus radio language s english spanish callsign meaning crescent city nickname of the city of new orleans former callsigns wvsu am 1959 1966 wolf am 1966 1968 wldc am 1969 1977 1980 1996 former frequencies 640 khz wldc tv closed circuit channel 2 wldc tv closed circuit channel 8 owner loyola university new orleans webcast listen live website crescent city radio.com crescent city radio is an internet radio station based in new orleans serving metropolitan new orleans and southern mississippi as well as globally through its internet presence as a freeform radio station . the station broadcasts a diverse offering of music along with locally produced entertainment and talk programs . music generes typically aired include urban contemporary mainstream urban adult contemporary swamp pop gospel and latin chr . the station is managed and operated by the music industry studies program of the college of music and fine arts at loyola university new orleans . contents 1 history 1.1 wvsu am 1.2 wolf am 1.3 wldc am 1.4 crescent city radio 1.5 loyola operated stations 1.6 wwl 1.6.1 wwl tv 1.6.2 wwl fm 1.6.3 katc tv 2 news operation 3 television operations 3.1 television studios 3.1.1 pack news 3.1.2 music news 3.2 history of loyola operated stations 3.3 wwl tv 3.4 katc tv 3.5 history of loyola internal stations 3.6 wldc tv channel 2 and 8 3.6.1 pathways eliminations 3.7 lscn channel 8 3.8 mtvu 4 programing 4.1 musical influences 4.2 station image 4.3 live performance 5 personnel 5.1 notable former station staff 6 references 7 external links history edit wvsu am edit the origins of crescent city radio and student run radio at loyola university begin with wvsu am meaning the voice of the student union broadcasting from the balcony in marquette theater of marquette hall around 1959 according to the wolf yearbook . the station was managed and operated by the department of communications as part of the student media group loyola student media which today manages the maroon wolf magazine and the maroon online . wolf am edit at the end of the 1965 66 school year in spring 1966 wvsu am changed its call letters to wolf am to reflect the university s mascot the wolf pack . the station moved to the basement of the danna student center beneath the orleans room s kitchen . the station continued as an am carrier current station transmitting on 640 khz . to all of loyola university s and dominican college s residential halls . wldc am edit main article wldc am at the start of the 1968 69 school year in fall 1968 wolf am changed its call letters to wldc am naming it after the loyola department of communications . the call letters were changed from orders of the federal communications commission because a commercial station was using the wolf am call letters . the station would broadcast within the residential halls at the campuses of loyola university and dominican college currently loyola s broadway campus . wldc am would become affiliated with the american contemporary radio network and air abc contemporary news broadcasts five minutes before the hour with sports and features . 1 local news was aired 25 minutes past the hour . during the late 1960s the radio program pulse aired from 9 00 p.m. to midnight on sundays which included popular music and interviews on local and campus wide news . 2 on november 28 1971 wldc am returns on the air under the moniker renaissance radio with double its previous reception power and a new format that included top 40 jazz soul progressive and classical . news was previously taken from wire services but with the relaunch there were now four daily newscasts with on campus news and sports along with local news . all news content was gathered and written by station staff . the station also played throughout the danna center daily from 11 30 a.m. 1 30 p.m. and from 4 30 p.m. 6 00 p.m. 3 in february 1972 renaissance radio wldc am began broadcasting evening re runs of radio serials including the adventures of superman the weird circle the shadow buck rogers the strange dr. weird the whistler and i love a mystery . 4 other programs that aired starting in 1972 were howard cosell and the wldc interview program sessions on sundays at 9 00 p.m. 5 in february 1972 wldc am begins broadcasting to a third college in the new orleans area xavier university of louisiana for which the station began to play more music from black artists . 6 wldc am goes off the air in 1977 . on february 4 1980 wldc am comes back on the air . wldc am aired a progressive radio format with news bulletins from abc radio network s american contemporary network service from the american information network along with cultural news bulletins produced by wldc am s news operation . in 1986 the university s new communications music complex is dedicated and wldc am and wldc tv move to its new studios on the 4th floor . the entire floor is equipped with several professional studios for the television station editing rooms a newsroom control rooms and recording booths for wldc am . this would be the third place to house the radio station . by 1993 closed circuit wldc tv channel 8 was no longer broadscasting the audio of wldc am and marriott corporation which managed the danna center did not allow for wldc am to broadcast over its pa system . 7 during the 1990s student interest was drastically lower and its future was uncertain . in 1996 wldc am still under the school of mass communication goes off the air for the final time . wldc am throughout its existence continuously received criticism for its limited and poor quality reception to only certain locations at loyola university notably in the dormitories and for never being able to become a broadcast station through a license with the federal communications commission which would allow for wldc am to be heard within a broadcasting radius over the air instead of through carrier current . since loyola owned wwl am and fm until 1989 it was against fcc regulations for one owner to have two broadcast radio stations on the same band in the same market which such rule does not apply today since station owners in many markets own several stations on both am and fm bands . near the final demise of wldc am the lack of audience because of its limited transmission and its failed attempts to solicit a radio license because of an already crowded radio market in new orleans caused a lack of interest between the student body and the communications department . 8 crescent city radio edit in 2005 loyola s music industry studies program presented a proposal 9 to the university communications committee to approve the creation of a college radio station at loyola university new orleans as an internet radio station . the following year the approved proposal was given a final approval by the university president rev. kevin wildes s.j. and crescent city radio went online in spring 2008 broadcasting from wldc am s former studios in the communications music complex . crescent city radio the new student run commercial radio station would not be part of loyola student media or the school of mass communication but rather the music industry studies program in the college of music and fine arts . loyola operated stations edit the following is a history of radio and television broadcasting assets of loyola university new orleans . wwl edit crescent city radio and broadcasting at loyola university new orleans has its origins with wwl by first broadcasting on 833 kc . in 1922 from marquette hall on loyola university new orleans s main campus . the station then changed frequencies to 1070 kc . in 1924 1090 kc . in 1925 1220 kc . in 1927 and then at 850 kc . in 1929 when a 5 000 watt transmitter was installed in bobet hall . the station became affiliated with the cbs radio network on november 1 1935 . in 1937 the station increased its transmission power to 50 000 watts . the station settled at 870 kc . in 1946 . at this time wwl broadcast from the roosevelt hotel in downtown new orleans . wwl tv edit on september 7 1957 loyola university new orleans establishes wwl tv the fourth oldest television station in new orleans as the area s cbs affiliate . history of television operations from the university wwl fm edit by 1960 the first wwl fm by the university at 101.9 mhz began broadcasting a beautiful music radio format until the early 1970s from a transmitter in northern kenner louisiana close to the shores of lake pontchartrain . wwl fm would switch to a top 40 radio format but revert to beautiful music by may 1976 . on december 26 1980 wwl fm became wajy joy 102 and then became klmg magic 102 both airing an adult contemporary radio format . by 1995 klmg now owned by entercom communications would rebrand itself as magic 101.9 . wwl fm currently also owned by entercom communications would return to the airwaves at 105.3 mhz on april 2006 simulcasting wwl s signal after previously doing so on august 29 2005 when then wkzn s transmitter was damaged because of hurricane katrina . shortly after the storm the station switched to wkbu as bayou 105.3 airing a classic rock radio format . in october 2005 both wkbu and wtkl kool 95.7 would swap frequencies . wkbu would change from transmitting from kenner to new orleans and 105.3 mhz would become wtkl kool 105.3 . then in april 2006 wtkl was moved to an internet webcast and wwl fm would return to the airwaves on 105.3 mhz simulcasting wwl s signal in an effort to increase listenership within office buildings or other places where am broadcasting could not penetrate . shortly after the delta a blues radio format would begin to broadcast on 105.3 hd 2 . katc tv edit during the 1970s loyola university new orleans owned katc tv in lafayette louisiana as the area s abc affiliate and wwl tv s sister station . news operation edit crescent city radio does not run a news operation and focuses on airing music content . any news content is independently created by individual shows at their discretion . in agreement with loyola student media podcasts from the maroon loyola university new orleans s weekly newspaper aired several times a day with the maroon s latest print headlines and updated weekly . the recordings were available as podcasts on the maroon online . podcasting from each section in the maroon began on monday november 27 2006 for distribution only on the maroon online . 10 eventually a single weekly podcast was produced by the maroon s webmaster and aired on crescent city radio during the entire week . the podcast consisted of readings from several sections of the latest maroon . as of may 2010 the maroon stopped recording podcasts . previously when the station was wldc am and part of loyola student media and the school of mass communication the station ran a news department in which regular local news bulletins were written and aired by news staff . when the station began using the wldc am call letters the station was affiliated to abc radio s american contemporary network for news bulletins newscasts and content . from about 1969 70 a radio program called pulse aired on wldc am that included current hit music along with