new york website www.ritani.com ritani is a fine jewelry company specializing in engagement rings and bridal jewelry . based in white plains new york the company has e commerce operations in seattle washington . 1 initially a wholesale jewelry brand ritani launched its transactional website in october 2012 . 2 customers are able to design a custom engagement ring online then have the ring shipped to a nearby jewelry store to preview in person . 3 the combination of online and in person shopping puts ritani in competition with online jewelry retailers such as blue nile inc. and james allen as well as traditional jewelers like tiffany & co. in 2012 chief investor cantor fitzgerald invested 15 million in ritani following the julius klein group selling their stake in the company . 4 in january 2014 ritani was selected for the forbes list of america s most promising companies 5 for their unique clicks and bricks model that blends online shopping and brick and mortar stores . 6 in june 2014 ritani announced that former blue nile company ceo diane irvine had joined the company s board of directors . 7 ritani s network of independent jewelry store partners has over 180 locations across the us and canada . 8 the focus of clicks and bricks is to educate and guide the customer as they design their own ring 9 and then establish trust and confidence with a free in store preview . 10 ritani has an inventory of over 60 000 diamonds ranging in price from 184 to 1.7 million . 11 references edit blue nile rival combines clicks and bricks martinez amy . the seattle times . published october 11 2012 ; retrieved april 9 2014 . revamped ritani marries online and in store shopping sanders lorraine . fast company . published october 12 2012 ; retrieved april 9 2014 . engagement ring designer ritani sparkles with 15m combines clicks with bricks cook john . geekwire . published october 11 2012 ; retrieved april 9 2014 . julius klein sells stake in ritani as brand launches e commerce site bates rob . jck online . published october 11 2012 ; retrieved april 9 2014 . america s most promising companies list . forbes . published january 2014 ; retrieved may 16 2014 . ritani on forbes america s most promising companies list . forbes . published january 2014 ; retrieved may 16 2014 . tech moves zillow cmo named to avvo board ; blue box bolsters team ; dendreon ceo out ; snap skout s new coo and more . geekwire . published june 10 2014 ; retrieved june 16 2014 . ritani creates rfid solution to engage shoppers increase sales swedberg claire . rfid journal . published june 3 2014 ; retrieved june 4 2014 . this month in bespoke ritani . markets media . published february 24 2014 ; retrieved may 16 2014 . how is ritani disrupting luxury retail . bloomberg tv . published february 14 2014 ; retrieved may 16 2014 . dealing diamonds online . opening bell with maria bartiromo . published may 13 2014 ; retrieved may 16 2014 . external links edit ritani website retrieved from https en.wikipedia.org w index.php title ritani & oldid 725612579 categories online retailers of the united statesjewelry retailers of the united stateshidden categories articles created via the article wizard navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 16 june 2016 at 19 35 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view