tyo 6816 industry consumer electronics founded tokyo japan may 10 1967 headquarters shinagawa tokyo japan key people seizo ishiguro chairman ; toru usami president and ceo products car audio and automotive navigation systems revenue 265 054 million yen 2007 1 number of employees 10 566 consolidated parent alps electric website www.alpine.com alpine electronics inc. arupain kabushiki gaisha is the consumer electronics subsidiary of the japanese electronics component manufacturer alps electric specializing in car audio and navigation systems . alpine s engineering headquarters are in iwaki fukushima prefecture japan . alpine also has manufacturing facilities in brazil hungary mexico china and thailand . in 2006 76 % of alpine s revenues came from oem sales . bmw and honda have offered unbranded audio systems manufactured by alpine and companies such as dodge and jaguar cars have offered co branded alpine audio systems in their vehicles . established in 1967 as alps motorola a joint venture between alps electric and u.s. based motorola it became alpine electronics inc. in 1978 when alps bought out motorola s share of the company . alpine offers a wide range of items including in car multimedia amplifiers speakers subwoofers and signal processing equipment . in 2008 alpine introduced a full line of marine sound system products . contents 1 company logo 2 notable products and technologies 3 alpine s ipod devices 4 alpine s biolite display 5 alpine s navigation devices 6 awards 7 examples of vehicles equipped from the factory with alpine equipment 8 alpine show cars 9 miscellany 10 references 11 external links company logo edit the five stripes in the alpine logo were added in 1987 . originally light blue to contrast with the letters which were in dark blue they were later changed to one colour . the stripes stand for different aspects of alpine s philosophy . notable products and technologies edit an alpine car audio remote control . 1981 world s first automotive navigation system created for honda as the electro gyrocator 1982 world s first in car computerized equalizer 1983 alpine introduces their first remote control auto security systems 1984 alpine introduces the model 9500 mobile cellular telephone 1990 7909 cd tuner 1991 5700 dat headunit 1993 7980 world s first in dash 3 cd changer tuner 1994 world s first speaker utilising dddrive technology 1998 world s smallest cd auto changer 2001 world s first swivel in dash monitor 2004 world s first dolby digital ex aftermarket in car product 1 2004 alpine introduced the biolite display technology in their 2004 receiver lineup 2004 world s first company to manufacture a component which can interact with an ipod 2005 first full class d most bus amplifier for the volvo xc90 2007 introduction of the ida x001 the first headunit developed in partnership with apple to utilise the ipod 2008 introduction of the imprint sound processor technology which allows individual car audio system tuning 2008 introduction of the iva w205r mobile media station which can house a portable blackbird navigation device 2009 introduction of headunits which have integral bluetooth handsfree capability with an additional module . 2011 introduction of ics x8 world s first mirrorlink enabled mobile media station other innovations have included the alpine f 1 status systems and v12 accuclass d power amplifiers . at the alpine museum in japan there is a model 7307 radio tape recorder circa 1981 shot by an american roger holdaway of speakerworks in orange ca using a .45 caliber pistol at a distance of 4 feet . the owner frustrated with the performance of the product shot the unit and returned it to alpine . this gesture brought home to alpine the importance of product quality and as a result they spent us 25 million on a testing and evaluation centre in iwaki city japan . alpine s ipod devices edit alpine was one of the first in the industry to introduce in vehicle ipod devices to allow users to control ipod playback using the head unit s front panel buttons or remote ; view song information artist album and or song name on the display ; and easily search for songs through the receiver s quick search interface . alpine introduced the first aftermarket interface adapter for ipod kca 420i in 2004 letting users experience optimized sound quality and control of digital music files in the car . in 2008 alpine introduced a full line of ipod integration digital media receivers . in 2009 alpine introduced the first double din ipod digital media station the ixa w404 . alpine s biolite display edit alpine introduced the biolite display technology in their 2004 receiver lineup claiming that it provides a much wider viewing angle than conventional displays and outstanding visibility even in harsh daylight . alpine s navigation devices edit alpine continues to develop in vehicle navigation aftermarket and oem devices . in 2004 alpine introduced the nve n872a in 2005 . the dvd based nve n872a was alpine s fourth generation satellite linked navigation system based on an alpine in vehicle navigation platform which won j.d. power awards four times in six years . in 2006 alpine introduced their first portable navigation device the pmd b100 . in 2008 alpine introduced the pnd k3 an all in one portable navigation plus bluetooth hands free system . in 2009 alpine introduced the pnd k3msn with information like traffic and weather updates . citation needed awards edit the 1986 buick grand national modified by speakerworks in orange california is believed to be the only vehicle ever to retire undefeated from the pro division of the national sound off circuit . the black buick won the alpine car audio nationals ii pro unlimited 751 watts and up division in 1988 and iasca s pro unlimited title in 1989 1990 and 1991 before being retired by its owner richard clark . its sound system is composed of five model 3545 amplifiers and the model 7909 headunit . examples of vehicles equipped from the factory with alpine equipment edit 2011 power wagon center speaker audi a8 d4 d4 display dvd and cd changer bmw all vehicle lines cd and dvd changer bmw 5 series e60 displays bmw 5 series f10 business navigation & display mini radio and navigation systems ram power wagon sound system dodge viper sound system mercedes s class w221 tuner and amplifier module disk changers mercedes e class w211 head units disk changers mercedes m r gl class head units navigation systems disk changers jaguar screens tuner dvd amplifiers land rover tuner dvd rear screen entertainment rse aston martin amplifier speakers rear screen entertainment rse alpine show cars edit between the early 1980s until the end of the 1990s when the partnership ended ; as well as supplying car audio to lamborghini alpine used their top of the range sports model countach later superseded by diablo as a mascot car which featured in every product brochure and trade and public shows . the company s uk office alpine uk had a yellow lamborghini diablo se30 jota with the registration l666 lam referring to the diablo name which was often seen at shows and events . the u.s. office alpine of america inc. onward from 2001 commissioned a series of cars some with custom airbrush and extensively modified bodywork and interior which is designed to incorporate as many of its products as possible the cars usually appear in various shows throughout the country . the cars that were used were 2001 bmw m3 2002 acura rsx 2 2003 honda civic 3 2004 mini cooper 4 unlike previous models which were closed top the mini was more of a speedster with low rake windscreen . 2005 bmw x5 2 was a car that was used previously as a project car 5 the car s bodywork has a mural of musicians from the last 50 years they include ray charles madonna jimi hendrix mick jagger and bob marley to create an illusion of how their music will sound with their products . 2006 bmw 645 aka sinister 6 6 2007 imprint rls based on the mercedes benz r500 2008 25 v bottom alpine sport boat trailered by a 2008 mercedes benz gl550 7 miscellany edit in 1984 alpine acquired the luxman brand of high end home stereo equipment from japanese lux corporation and tried to merge their alpine home hi fi brand with the luxman brand by co branding the resulting products as alpine luxman . because of the differences in the way the products were built alpine used mainly standard stainless metals and plastics luxman used high end exotic metals and product lines from both brands were branded alpine luxman it created brand confusion in their markets and nearly destroyed the credibility of the luxman brand . the company later sold off the luxman brand in 1994 to concentrate fully on the car audio business . between 1992 and 1995 ford australia offered a premium sound system developed in conjunction with alpine to their high end fairlane and ltd models . in the 1995 james bond film goldeneye the aston martin db5 driven by james bond featured an alpine 7817r cd tuner which acted as a communication device and doubled as a colour printer fax . 8 for the past few years alpine have sponsored a driver from the andretti green racing team in the indycar series . after sponsoring dario franchitti in 2005 and marco andretti in 2006 9 they sponsored tony kanaan in 2007 and 2008 . references edit http www.dolby.com www.dolby.com 2002 acura rsx featured cars car audio magazine september 2003 alpine honda civic competition corner car audio magazine a ride in the 2004 alpine mini cooper tunertricks ces http www.alpine usa.com en fun p lot corp vehicles 06 sinster6 http www.alpine usa.com us en fun p lot garage.php vehicle alpine % 20sport % 20boat james bond multimedia aston martin db5 images marco andretti sponsors external links edit official website companies portal v t e electronics industry in japan companies current alaxala networks alinco alps alpine anritsu aor audio technica brother canon casio citizen watch cosina d & m holdings denon marantz daikin dainippon screen denso dnp eiki eizo elpida esp guitars fanuc fostex fuji electric fujifilm fuji xerox fujitsu fujitsu ten funai furuno futaba hamamatsu photonics hirose electric hitachi clarion hitachi maxell hoya ibanez icom ikegami tsushinki i o data iwatsu japan display jeol jrc jr propo jvc kenwood jvc kenwood kawai keyence kiramek konica minolta ko propo korg kyocera luxman mabuchi motor mamiya maspro melco minebea mitsubishi electric mitsumi electric murata manufacturing mutoh nakamichi nec nec casio mobile communications nichia nichicon nidec nidec copal corporation nikon nintendo nitto denko oki olympus omron onkyo orion electric panasonic pioneer pixela renesas electronics ricoh pentax rohm roland rubycon sansui sanwa electronic sega sammy sega seiko group pulsar seiko seiko epson seiko instruments sharp shimadzu sigma sony sony interactive entertainment snk playmore star micronics stax sumitomo electric taiyo yuden tamron tdk teac tiger tokyo electron topcon toshiba uniden 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