private founded beverly hills california united states 2012 headquarters beverly hills california usa key people larry vincent co founder chief branding officer michellene debonis co founder executive vice president client development marcus bartlett creative director website http www.utabrandstudio.com in 2012 uta brand studio was unveiled as the brand strategy division of united talent agency uta one of the world s largest literary and talent agencies . the studio is based in uta s beverly hills ca headquarters . laurence vincent and michellene debonis are uta brand studio co founders . vincent s 20 year career in branding has included roles with siegel & gale and octagon inc. for such clients as disney mastercard microsoft the nfl playstation and qualcomm . debonis also brings 20 years of brand experience including work for bare minerals panasonic microsoft yahoo operation smile and susan g. komen . other uta brand studio team members include creative director r. marcus bartlett who joined the team from futurebrand where he won a clio award for his work with american airlines and director of client engagement catherine davie . vincent has written two brand strategy books . in march 2012 brand real was released focusing on the strategic behavior that drives the success of the world s leading brands . brand real was recognized by strategy business magazine as one of the best business books of 2012 . in 2001 legendary brands was released examining the storytelling potential of brands and implications for strategic and creative development . 1 brand attachment research edit in january 2014 a new quantitative research tool measuring brand attachment was launched by uta brand studio . brand dependence is described as a tool to measure the personal connection consumers have to a brand and the degree to which they see a brand as being part of who they are . developed in an exclusive partnership with usamp and uta brand studio brand dependence is built upon the pioneering academic research on brand attachment of deborah macinnis vice dean and professor at usc marshall school of business and c. whan park professor of marketing at usc marshall school of business at the usc marshall school of business . at ces 2014 the uta brand studio announced the inaugural brand dependence index focusing on technology brands . social media brands were examined in the second installment . 2 some of uta brand studio s clients include the elizabeth taylor trust bare minerals mattel and the consumer electronics association . in 2014 the studio was named a winner of the clio image awards shortlist in the design category on behalf of client the elizabeth taylor trust . 3 some of the media outlets that have featured larry vincent include forbes digiday and ragan.com . vincent has presented to such groups as ces sxsw the conference board cmo collective and digital hollywood among others . in april 2014 uta brand studio in conjunction with live talks la hosted twitter co founder and jelly ceo biz stone in conversation with vincent about stone s new book things a little bird told me conf mark . 4 references edit uta brand studio launches first ever brand dependence index as key predictor of a brand s influence and potential . business wire . 2014 01 08 . retrieved 2014 07 23 . champagne christine 2014 03 07 . a new survey reveals which social media brands people are most attached to co.create creativity culture commerce . fastcocreate.com . retrieved 2014 07 23 . clio image awards 2014 winners design elizabeth taylor . clioimage.com . retrieved 2014 07 23 . april 9 biz stone co founder twitter live talks los angeles . livetalksla.org . 2014 04 09 . retrieved 2014 07 23 . external links edit wikimedia commons has media related to uta brand studio . uta brand studio retrieved from https en.wikipedia.org w index.php title uta brand studio & oldid 636097388 categories talent and literary agenciesprivately held companies in the united statescompanies established in 2012companies based in beverly hills californiahidden categories commons category template with no category setcommons category without a link on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 1 december 2014 at 00 20 . text is available under the creative commons attribution sharealike license ; 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