accordance with wikipedia s deletion policy . please share your thoughts on the matter at this article s entry on the articles for deletion page . feel free to edit the article but the article must not be blanked and this notice must not be removed until the discussion is closed . for more information particularly on merging or moving the article during the discussion read the guide to deletion . % 5b % 5bwikipedia % 3aarticles for deletion % 2fadify % 5d % 5dafd cox digital solutions formerly called adify type wholly owned subsidiary of cox enterprises industry internet media technology online advertising founded 2005 founder larry braitman richard thompson and russ fradin headquarters u.s. website www.adify.com adify was an online advertising network . in 2008 adify was sold to cox enterprises for 300 million . 1 in 2011 cox media group merged adify with cox cross media to form cox digital solutions . 2 history edit in the summer of 2005 larry braitman richard thompson and russ fradin co founded adify . 3 adify s founders worked together at flycast the first online advertising network . 4 the first round of venture funding was led by venrock announced on august 4 2006 . 5 shortly thereafter they launched adify s first product adify network builder . in 2007 nbc s venture investment fund peacock equity announced that they were launching a 250 million equity fund to invest in media and technology companies and that the first 3 million would be invested in adify . 6 in april 2008 adify closed a deal to be acquired for 300 million by a wholly owned subsidiary of cox enterprises . 7 on january 11 2011 adify merged with another cox company cox cross media to form a new company called cox digital solutions . products and services edit adify s first product adify network builder helped customers to build and commercialize networks of websites . adify network builder was a platform for media companies to aggregate and manage websites that shared similar content and audiences . 4 the resulting ad networks are known as vertical ad networks . adify media sold inventory across networks that were run on the adify network builder platform . adify media reached approximately 12 000 websites across 180 vertical ad networks representing approximately 73 mm unique u.s. visitors . adify publishers tended to be mid sized which have five figure monthly visitor counts . 8 advertisers that ran campaigns through adify media included best western hotels eukanuba febreze hewlett packard microsoft and betty crocker . 9 in may 2009 adify launched the adify amplified partner program to share its apis and allow third parties to develop applications for the vertical ad network managers who use adify network builder . after adify released its apis a number of advertising technology companies began to develop applications for the network builder platform including aggregate knowledge ooyala rovion and wave2 media solutions . 10 adify was criticized for their decision to limit publishers to only joining one network per publisher account . critics have brought up that adify s appeal to publishers was the ability to manage multiple network memberships with one account but as of august 2009 this was no longer possible . 11 references edit ali rafat april 29 2008 . online ad network adify sold to cox for 300 million plus earnout . washington post . retrieved 18 september 2016 . elliott stuart january 11 2011 . cox merges adify and cross media units . new york times . retrieved 18 september 2016 . carlson nicholas february 17 2011 . guys who sold adify for 300 million get big funding for new startup . business insider . retrieved 18 september 2016 . a b mitra sramana 2008 . entrepreneur journeys . sramana mitra . p. 88 . isbn 9781439206874 . access date requires url help marshall matt . silicon valley ad veterans launch start up adify ; raise 8million . san jose mercury news . retrieved 5 may 2015 . thomasch paul april 16 2007 . ge launches 250 million media fund . reuters.com . reuters . retrieved may 25 2009 . schonfeld eric april 28 2008 . ad platform adify sold to cox enterprises for 300 million . techcrunch . retrieved 18 september 2016 . mindlin alex august 23 2009 . an uptick for real estate ads online . nytimes.com . new york times . retrieved october 1 2009 . walsh mark april 27 2009 . adify offers horizontal buys across vertical networks . mediapost.com . mediapost news . retrieved may 29 2009 . rao leena may 26 2009 . adify opens up api to expand technology for ad networks . techcrunch.com . techcrunch . archived from the original on 28 may 2009 . retrieved may 29 2009 . blair everton june 8 2009 . adify ad networks commits online suicide . connectedinternet.co.uk . connected internet . retrieved october 1 2009 . retrieved from https en.wikipedia.org w index.php title adify & oldid 740061590 categories internet advertising services and affiliate networkscompanies established in 2005internet companies of the united statesprivately held companies based in californiacox enterpriseshidden categories pages using citations with accessdate and no urlarticles for deletion navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 18 september 2016 at 20 43 . text is available under the creative commons attribution sharealike license ; 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