serengeti disambiguation . serengeti eyewear type subsidiary founded 1983 founder corning incorporated headquarters 9200 cody overland park kansas united states key people zaki mustafa products eyewear and sunglasses owner bushnell corporation number of employees 52 slogan to develop and market superior optical products that enhance the experience of outdoor and sports enthusiasts website http www.serengeti eyewear.com serengeti eyewear is a high end sunglasses designer brand owned by bushnell corporation . their main focus is eye protection of which the company researches and develops state of the art technology such as photochromic lenses polarized lenses spectral control among other . contents 1 overview 2 technology 3 media mentions 4 references overview edit the brand was developed by corning . in 1984 corning considered closing its serengeti division due to poor financial performance . however entrepreneur zaki mustafa convinced the board that he could save the brand . he attributed product centric focus poor marketing anemic customer service and inefficient asset management as the causes of poor sales . 1 with only fifty two employees he successfully raised sales from 5 million in 1985 to 62 million in 1992 . 2 in 1995 corning decided to sell the sunglass business . vivian gernand became the director and brought in a team to re position the brand as more high end . . the re position included the introduction of the signia line for younger consumers increased sports line and updated materials and changes for the driver line . gross profit increased as a percentage of sales from approximately 35 % for the three months ended september 30 1996 to approximately 54 % for the same period in 1997 primarily as a result of product mix . approximately 73 % of the 1997 sales consisted of premium serengeti products that carry gross margins significantly higher than the company s non premium products that comprised substantially all of the company s sales in 1996 . the serengeti brand was acquired by bushnell in september 2000 . technology edit serengeti sunglasses include photochromic technology that enables quick adjustment of lens to light variations spectral control technology that gives high definition contrast and color enhancement and polarization technology that reduces glare and blocks ultraviolet rays . 3 media mentions edit pope benedict xvi was seen wearing serengeti s classic model sunglasses in 2006 and 2009 . 4 5 hollywood star val kilmer has also been seen wearing serengeti sunglass . 6 in 2007 actor patrick dempsey signed a contract to endorse serengeti sunglasses . he used a few models in the 2008 film made of honor . 7 actor jack nicholson was spotted wearing several serengeti sunglasses among them the serengeti rieti during the 90 s. 8 references edit donald w. huffmire jane d. holmes 2006 handbook of effective management libraries unlimited p. 149 isbn 9780899309231 thornberry de neal 2006 lead like an entrepreneur mcgraw hill professional p. 198 isbn 9780072262353 technology serengeti eyewear retrieved 2009 05 19 mystery of pope s night time visits to his old haunts by hilary clarke telegraph.co.uk 14 jan 2006 . retrieved 2009 10 27 . the nuns story oped by maureen dowd the new york times october 25 2009 oct. 26 2009 p. wk9 of ny ed . . retrieved 2009 10 27 . dowd also mentions the red shoes that were mentioned by name as prada there in the 2006 report making it seem as if there was no new reporting in 2009 . dowd cited no source . discreet endorsement pope inc. a dedicated follower of fashion by peter popham the independent 27 april 2006 . retrieved 2009 10 27 . this later article says the issue of the red shoes being prada is unresolved . the pope is extremely private about labels having logos like adidas in another example given removed as well . the independent article cites a wall street journal article also of 2006 . the journal article did not show up in a non subscriber search at wsj.com for pope benedict serengeti . http www.crushable.com 2007 09 13 entertainment patrick dempsey serengeti sunglasses photoshoot http www.firmoo.com answer question 7674.html retrieved from https en.wikipedia.org w index.php title serengeti sunglasses brand & oldid 704084200 categories sunglasseseyewear brands navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 february 2016 at 12 45 . text is available under the creative commons attribution sharealike license ; 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