insurance founded 1994 acquisition of prime health by standard life headquarters london uk key people neville koopowitz ceo keith klintworth deputy ceo products health insurance revenue 92 million owner discovery limited number of employees 1 400 across 3 sites london bournemouth and stockport in the united kingdom parent discovery limited website www.vitality.co.uk vitalityhealth is a united kingdom based company specialising in private medical insurance sold to the uk market . since 2014 the company has been a subsidiary of discovery limited . 1 as of 2014 the company had approximately 680 000 customers in the uk . history edit in 1994 the company was created when standard life acquired prime health limited . in 2000 it was renamed as standard life healthcare . standard life healthcare expanded in march 2006 with the acquisition of the bournemouth based private medical insurance pmi business of firstassist . as part of this process they relocated their head office from guildford surrey to bournemouth dorset . they also have large offices in stockport greater manchester and gracechurch street london . in april 2010 as part of standard life s decision to focus on its core pension and investment business the healthcare division was sold to prudential of the united kingdom and the company was renamed under its pruhealth brand . 2 in november 2014 discovery purchased the remaining 25 % stake in pruhealth from prudential thus making discovery a sole owner of the company . immediately after purchase discovery re branded pruhealth to a new trade mark called vitalityhealth and its sister company pruprotect rebranded to vitalitylife both under the vitality umbrella brand . an intensive advertisement campaign launched in print digital and outdoor media was commissioned . references edit discovery limited 2014 annual financial statements pdf . discovery limited . 2014 06 30 . retrieved 2015 05 29 . standard life healthcare sold to discovery . health insurance daily . 1 april 2010 . retrieved 9 may 2015 . external links edit official website this article on an insurance company is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title vitalityhealth & oldid 742912108 categories health insurance companiesmultinational joint venture companiesinsurance companies of the united kingdominsurance company stubshidden categories official website different in wikidata and wikipediaall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 6 october 2016 at 16 05 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view