the three player tennis game see types of tennis match . jordache enterprises inc. type private 1 industry clothing real estate agriculture maritime aviation founded 1969 incorporated 1978 1 founder joseph joe nakash abraham avi nakash raphael ralph nakash 1 headquarters new york city 1 usa area served worldwide with significant united states and israel involvement revenue 413 million 2016 sales est. 1 owner nakash family subsidiaries major subsidiaries jordache clothing jordache real estate strip house nyc and las vegas locations the setai hotel chain prinir agriculture port of eilat management downeast air mg aviation arkia israel airlines israeli network us operations website jordache clothing line jordache corporate page jordache enterprises inc. is an american clothing company that manufactures or contracts for the manufacture of apparel including shirts jeans and outerwear . 1 the brand is known for its designer jeans that were popular in the late 1970s and early 1980s . since the 2000s jordache has also diversified into real estate in the united states and other ventures in israel . the brand name jordache is a contraction of joe ralph david and avi naccache nakash . contents 1 history 2 jordache today 3 in popular culture 4 see also 5 references 6 external links history edit jordache originated in 1969 when brothers joe ralph and avi nakash naccache opened a store in new york city that sold brand name jeans at a discount . 1 within a few years their business had expanded to a four store chain . 1 however the brothers largest store was looted and set ablaze during the new york city blackout of 1977 . 1 in 1978 after they collected 1 200 000 from their insurance policy they incorporated their business and started to manufacture . 1 they had long been interested in the european denim market where jeans were more body conscious and fashion forward . 1 the nakashes timing was right . at this moment consumer taste in jeans was shifting from established brands such as levi s to designer jeans such as gloria vanderbilt and calvin klein . 1 however jordache jeans themselves were barely distinguishable from other designer jeans on the market . 1 to differentiate their brand the brothers invested one quarter of their annual sales volume 300 000 of their own money and 250 000 in loans into an aggressive 1979 ad campaign . 1 jordache produced a television commercial starring an apparently topless woman in tight jordache jeans riding a horse through surf . 1 2 the ad was rejected by all three major us television networks but independent new york stations aired it and jordache increased significantly in popularity . 1 2 later an additional one million dollars was spent on advertising including full color ads in united states nationally circulated magazines . 1 one promotional gimmick that did not work out was the jordache blimp a poorly designed airship that crashed on october 8 1980 at lakehurst new jersey on its maiden flight . it was en route to a promotional gala and crashed 43 years after the hindenburg airship disaster in the same city . 3 in the 1980s the company expanded its reach with expansive licensing that generated up to 300 million per year of wholesale income . 1 in 1989 the company had 100 licensees manufacturing products as varied as children s socks women s outerwear jewelry dresses luggage and umbrellas . 1 in the 1990s this strategy appeared to have backfired and jordache products slid in popularity . the company s jeans lost their cachet appealing mainly to inner city youth and blue collar workers and typically selling at discount stores . 1 when jordache designer diapers were manufactured by a licensee in 1994 they seemed to symbolize jordache s descent in the marketplace to mass merchandise stores and discount outlets . 1 jordache today edit although jordache s popularity had declined in the late 1990s it continues to manufacture jeans among other clothing and brands . in 2004 jordache enterprises launched the premier jordache vintage line to commemorate its 35th anniversary . 4 today the company designs and manufactures a wide variety of denim apparel and accessories some distributed internationally . the brands owned by jordache enterprises include jordache earl jeans kikit jeans maurice sasson fubu ladies airport blue star and gasoline . jordache is also an official licensee of the u.s. polo assn. brand . 5 jordache enterprises also manufactures private label denim for well known companies including gap tommy hilfiger levi s and abercrombie & fitch among others . citation needed through the initial proceeds from the jordache label the nakash brothers have expanded their interest into real estate aviation high tech cryptography maritime ventures aviation and food . among its more notable holdings besides the namesake brand are real estate holdings in new york city miami florida hotels throughout europe and israel part of the strip house restaurant chain management of the port of eilat following its privatization arkia israel s second largest airline and mg aviation an aircraft leasing firm with aircraft currently under lease to norwegian air shuttle and eventually arkia . 6 jordache enterprises has two separate boards one comprising six nakashes and an outside board with 10 non family members . each male member of the second generation is highly specialized and has a nominal responsibility . the nakash women have no formal responsibilities . spokesmodels for jordache have included brooke shields 7 brittany murphy elizabeth hurley katrina bowden heidi klum and currently sarah jessica parker . 8 in popular culture edit jordache jeans are mentioned in frank zappa s 1981 song you are what you is from the album of the same name . joe nakash was referenced in the american dad episode hot water . tommy davidson did a comedy skit about jordache jeans in shaquille o neal s all star comedy jam in 2009 . gilda radner spoofed the brand in a saturday night live sketch advertising jewess jeans . in king of the hill hank hill sold a pair of jordache shoes to buck strickland before getting hired at strickland propane . in the simpsons episode girly edition bart anchoring a segment for kid s news mentions jordache being on american flags hand made by veterans . in 1988 german noise band einst rzende neubauten recorded a jingle for jordache a short reworking an older track called abfackeln . the jingle was never used by the company but it is included on the compilation album strategies against architecture ii . in june 2015 on an episode of the real housewives of new york city carol raziwell mentions jordache jeans and being the fit model for them in the 1980s . lena dunham plays their 2000 2001 president in 7 days in hell . fred toucher host of the toucher and rich show on 98.5 the sportshub in boston has taken to calling himself the jordache kid . the descendents 1982 song i wan na be a bear references the brands jeans . in the aqua teen hunger force episode super model master shake comments contact jordache and tell them i m on my way after having hot rod modifications installed onto his body in an attempt to secure a blue jeans modeling gig . see also edit list of airship accidents references edit a b c d e f g h i j k l m n o p q r s t u jordache enterprises inc. international directory of company histories vol . 23 . saint james press 1998 . a b topless jeans make the scene time associated press blimp crashes near zeppelin crash site anderson independent anderson south carolina thursday october 9 1980 page 4a wireimage listings jordache enterprises jordache enterprises http www.instyle.com fashion sexiest jeans ever http wwd.com fashion news denim sarah jessica parker jordache jeans 10146388 external links edit jordache apparel site jordache enterprises corporate portfolio site v t e clothing historical clothing traditional and national clothing tops blouse crop top dress shirt guayabera guernsey halterneck henley shirt hoodie jersey polo shirt shirt sleeveless shirt sweater sweater vest t shirt tube top turtleneck twinset trousers bell bottoms bermuda shorts bondage pants capri pants cargo pants chaps cycling shorts dress pants high water pants lowrise pants jeans jodhpurs leggings overall palazzo pants parachute pants pedal pushers phat pants shorts slim fit pants sweatpants windpants yoga pants skirts a line skirt ballerina skirt denim skirt men s skirts miniskirt pencil skirt prairie skirt rah rah skirt sarong skort tutu wrap dresses ball gown bouffant gown coatdress cocktail dress d butante dress formal wear frock evening gown gown house dress jumper little black dress princess line sheath dress shirtdress slip dress strapless dress sundress wedding dress wrap dress suits and uniforms academic dress ball dress black tie boilersuit cleanroom suit clerical clothing court dress gymslip jumpsuit kasaya lab coat military uniform morning dress onesie pantsuit red sea rig romper suit school uniform scrubs stroller tuxedo vestment white tie outerwear apron blazer british warm cagoule cape chesterfield coat covert coat cut off duffel coat flight jacket gilet goggle jacket guards coat harrington jacket hoodie jacket leather jacket mess jacket opera coat overcoat parka paletot pea coat poncho raincoat robe safari jacket shawl shrug ski suit sleeved blanket smoking jacket sport coat trench coat ulster coat waistcoat windbreaker underwear lingerie top bra camisole undershirt bottom diaper panties plastic pants slip thong underpants boxer briefs boxer shorts midway briefs briefs full adult bodysuit infant bodysuit long underwear playsuit teddy footwear athletic shoe boot court shoe dress shoe flip flops hosiery sandal shoe spats slipper sock stocking headwear baseball cap beret cap fedora hat helmet hood knit cap toque turban veil nightwear babydoll blanket sleeper negligee nightgown nightshirt pajamas swimwear bikini burkini boardshorts dry suit monokini one piece rash guard square leg suit swim briefs swim diaper trunks wetsuit accessories belt bow tie coin purse cufflink cummerbund gaiters glasses gloves headband handbag jewellery kerchief muff necktie pocket protector pocket watch sash scarf sunglasses suspenders umbrella wallet wristwatch see also clothing technology clothing terminology costume cross dressing dress code fashion history of clothing retrieved from https en.wikipedia.org w index.php title jordache & oldid 737054899 categories 1970s fashion1980s fashion1990s fashionjeanscompanies established in 19691980s fads and trendshidden categories all articles with unsourced statementsarticles with unsourced statements from april 2007 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page 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