verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . august 2007 learn how and when to remove this template message this article includes a list of references but its sources remain unclear because it has insufficient inline citations . please help to improve this article by introducing more precise citations . october 2015 learn how and when to remove this template message equinox fitness type subsidiary genre fitness headquarters new york usa services health club owner the related companies number of employees 18 000 2009 1 verification needed parent the related companies website www.equinox.com equinox fitness is an american luxury fitness company which operates five separate fitness brands equinox fitness pure yoga pure fitness blink fitness and soulcycle . its national headquarters is in new york city . equinox is a subsidiary of the related companies one of the largest real estate development and property management companies in the united states . contents 1 history 2 2016 ad campaign controversy 3 other sources 4 references 5 external links history edit the first equinox fitness location opened in manhattan s upper west side on september 23 1991 . in 2006 related companies purchased the equinox fitness from north castle partners and j.w. childs associates . the original owner was the errico family . in 2008 equinox brought pure yoga to the united states from hong kong which it operates separately . the two brands do not cross promote each other . 2016 ad campaign controversy edit in early 2016 the company got mixed reviews for images used in their latest advertising campaign . 2 other sources edit 3 4 5 references edit equinox holdings inc. company profile from hoover s . hoovers.com . retrieved 2015 10 21 . jackie willis etonline january 5 2016 . model lydia hearst breastfeeds twins in bizarre equinox gym campaign . retrieved january 6 2016 . beth landman . sotomayor v. equinox fitness the case of the canceled membership . nymag . retrieved 2015 10 21 . pure international . pure international . 2015 08 16 . retrieved 2015 10 21 . catholic church equinox ad campaign controversy equinox fitness club nude man nun ad campaign . popcrunch . 2008 02 04 . retrieved 2015 10 21 . external links edit official website v t e leonard green & partners healthcare aspen dental ims health retail bj s wholesale club the container store david s bridal del taco equinox fitness j.crew jo ann stores neiman marcus petco rite aid sports authority tourneau whole foods market retrieved from https en.wikipedia.org w index.php title equinox fitness & oldid 739167729 categories health clubs in the united statescompanies based in new york cityhidden categories articles needing additional references from august 2007all articles needing additional referencesarticles lacking in text citations from october 2015all articles lacking in text citationsall pages needing factual verificationwikipedia articles needing factual verification from july 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages dansk edit links this page was last modified on 13 september 2016 at 04 53 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view