mainland cheese type private subsidiary of fonterra co operative group industry dairy founded 1954 founder peter mcconnon headquarters new zealand area served worldwide products cheddar cheese parent fonterra co operative group website www.mainlandcheese.com mainland cheese is a brand of cheese now owned by fonterra co operative group that is sold throughout australasia and parts of the americas . it began as a family business in the south island of new zealand which is jocularly known as the mainland of new zealand because it is larger than the north island . contents 1 company history 2 advertising 3 see also 4 references 5 external links company history edit mainland products ltd was founded in 1954 by peter mcconnon . 1 it grew rapidly encompassing fresh and processed milk cheese with which the company s name is most associated today as well as ice cream tip top processed meats kiwi huttons and other consumer foods . kiwi co operative dairies led by ceo craig norgate acquired 83 % of the business in the 1990s . the balance was acquired by fonterra formed by a 2001 merger which included kiwi co op also led by norgate in 2002 . 2 in 2005 fonterra sold most of the business that was formerly part of mainland to graeme hart s rank group ltd 3 but it retained all the cheese assets . mainland cheese now comes under fonterra brands . the balance of the former mainland company is now part of goodman fielder . advertising edit mainland established an iconic advertising campaign see for example http www.youtube.com watch v lfhptym hxe an ad from 1991 . 4 mainland s advertising in new zealand has been largely focused on the theme of waiting patience mirroring the aging process of cheese . mainland s advertising in australia has been largely focused on playing on the new zealand accent . for example your frind in the frudge your friend in the fridge and confusing the sound of cheese day with tuesday . see also edit edam cheese references edit norgate company buy up of wrightson s ends well short . the new zealand herald . 25 september 2003 . retrieved 13 february 2011 . gaynor brian 8 may 2010 . collapse of partnership a loss for all . the new zealand herald . retrieved 13 february 2011 . anchor brand to return to fonterra product range . the new zealand herald . 8 august 2005 . retrieved 13 february 2011 . mainland cheese cheesemakers on tv the inspiration room daily blog 26 october 2005 . external links edit mainland cheddar cheese u.s. mainland at fonterra retrieved from https en.wikipedia.org w index.php title mainland cheese & oldid 726564601 categories companies established in 1954dairy products companies of new zealandnew zealand cheesesfood and drink companies of new zealandfonterra brandshidden categories use dmy dates from august 2015use new zealand english from august 2015all wikipedia articles written in new zealand english navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 23 june 2016 at 00 05 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view