& wirtz gmbh & co. kg type gmbh & co. kg industry scent and care sectors founded 1845 1845 founder michael m urer und andreas august wirtz headquarters stolberg rhld . north rhine westphalia germany area served worldwide key people dr. hermann wirtz ceo fabian krone ceo products detergents soap products perfumes and cosmetics revenue 158 million 2010 number of employees 400 website m w.de m urer & wirtz is a german manufacturer of personal care products and perfumes . since 1990 the company has been an independent subsidiary of dalli group . 1 the company is managed by the fifth generation of the wirtz family joint ceo hermann wirtz . the headquarters and production site is in stolberg near the city of aachen with 400 employees . 2 the company sells a range of consumer products using the sales divisions cosmeurop perfumes th any cosmetics newyorker cosmetics s.oliver cosmetics and comma cosmetics . besides its own brands such as betty barclay and 4711 the company produces licensed brands such as s.oliver and otto kern . 3 the main markets are germany benelux austria switzerland and exports to 135 countries . the company s products are distributed and sold through perfumery and drugstore retailers department stores drug stores and selected supermarkets . contents 1 history 2 products 3 external links 4 references history edit the history of the family business goes back to michael m urer and his stepson andreas august wirtz who established a soapworks in 1845 in stolberg . initially only soft soaps curd soaps and fine soaps were sold in a grocery store for the local market . over time the products were established in the rhineland and later also in neighboring countries mainly france and benelux . in 1884 the production of washing powder began and then around the turn of the century the company s first trademarks were registered . m urer & wirtz now produces detergents soap products perfumes and cosmetics . 4 since 1992 products under the betty barclay brand have also been produced under license . in 2007 the company took over the brands 4711 tosca sir irisch moos and extase from procter & gamble and in 2011 the baldessarini fragrance line and windsor were acquired . products edit the glockengasse in cologne home of 4711 m urer & wirtz divided its assortment in 2010 into three business units which will cover different market and user segments the segment beauty includes own brands and licensed brands from the low price sector the pillar prestige is in charge for luxury fragrances and under the third segment 4711 the products from the cologne glockengasse were brought together 2 5 beauty prestige 4711 tabac original tabac man tosca sir irisch moos nonchalance s.oliver several products otto kern several products betty barclay several products newyorker mistral comma baldessarini several products strellson strellson d.strict strellson loaded michalsky michalsky urban nomads pussy deluxe showcat 4711 original eau de cologne 4711 acqua colonia several products nouveau cologne external links edit website of m urer & wirtz references edit maurer & wirtz perfumes and colognes . fragrantica . retrieved 23 march 2014 . a b faz about m urer & wirtz on 6 july 2011 . cite error invalid ref tag ; name faz defined multiple times with different content see the help page . m urer & wirtz at www.cosmetic business.de on 6 july 2011 . history at www.m w.de on 6 . july 2011 . segmente auf www.m w.de am 6 . juli 2011 . coordinates 50 45 42 n 6 13 57 e 50.761729 n 6.232391 e 50.761729 ; 6.232391 authority control gnd 2000473 4 retrieved from https en.wikipedia.org w index.php title m urer % 26 wirtz & oldid 734147161 categories personal care brandscompanies based in north rhine westphaliacompanies established in 1845companies of germanygerman brandsperfume houseshidden categories pages with reference errorspages with duplicate reference namescoordinates not on wikidatawikipedia articles with gnd identifiers navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutschespa ol fran ais edit links this page was last modified on 12 august 2016 at 13 15 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view