consulting advertising founded naples italy 1996 headquarters salerno amalfi coast italy key people roberto ascione president website healthwareinternational.com healthware international hwi is a global consulting agency specialized in healthcare communications whose mission is to use technology and innovation to improve health outcomes and deliver transformational business results 1 contents 1 history 2 operations 3 awards 4 references 5 external links history edit the company was founded on 1996 as healthware consulting in naples italy by the entrepreneur roberto ascione . 2 after some years of life healthware moved to salerno in order to leverage the near proximity of the informatics and communication sciences schools of the university of salerno as a source of qualified personnel . healthware successively became a part of saatchi & saatchi healthcare saatchi & saatchi network of agencies . as a member of the network healthware focused its business on r & d of digital programs and tools . on 2010 healthware rebranded as publicis healthware international phi after merging with publicis ehealth solutions another publicis company made independent from s & sh and a full member of publicis healthcare communications group ; furthermore it acquired the german company digital district based in d sseldorf . 3 4 on the same year the imed studios agency of new york merged under the phi brand . 5 6 from the merging two main operational hubs generated the usa based one based in madison avenue new york ; and the emea one based in salerno . subsidiaries were based in rome milan d sseldorf paris yardley pa and ames ia . more subsidiaries were planned to be open in shanghai in the united kingdom and in brasil . 2 between 2010 2012 phi merged in a number of other units and in 2012 changed its name in razorfish healthware . in 2015 it successfully spun out from publicis groupe maintaining its global headquarters in salerno and regional offices in london singapore rome milan . 7 operations edit the hwi team still led by the founder roberto ascione 8 is made up of more than 150 digital professionals based in the global headquarters and regional offices . present operations are organized into three business units consulting communications and technology . the consulting area supports the process of business transformation made possible by advanced technologies and offers specialized services in the fields of process consulting change management strategy and ux design . the communications business unit delivers the realization of digital strategies and projects for pharmaceutical industries such as digital marketing mobile and web closed loop marketing crm e learning e science health 2.0 kol management and multichannel delivery and specific services for institutional clients like hospitals scientific societies health institutions as well as fmcg industries . the technology area ensures the development capability and the technological implementation of communication programs together with the realization of platforms business solutions and proprietary tools to increase the deployment of the digital tactics . awards edit healthware international was awarded in several national and international events including telly awards global awards webawards w3 awards the rx club awards the healthcare communication & marketing association awards econtent italy awards aurora awards comp awards . 9 the company won the merit award at web health awards a competition where the best projects in the field of healthcare information are awarded via the web on 2011 2012 and 2014 two assignations . 10 11 12 13 on july 8 2011 the company has been included in the list of 75 major global agencies in the field of healthcare communications . 14 references edit hwi s mission from the company s website . access july 25 2015 a b http www.mmm online.com the top 75 publicis healthware international article 206646 news of the acquisition of digital district news of the acquisition of digital district news about the merging of imed studios news of the merging of imed studios history of healthware international from the company s website . access july 25 2015 http www.highbeam.com doc 1g1 262706586.html from official site web health merit award 2014 web health merit award 2014 web health merit award 2012 web health merit award 2011 news about the inclusion of phi in the global top 75 healthcare advertising agencies external links edit official website company profile on linkedin retrieved from https en.wikipedia.org w index.php title healthware international & oldid 736278719 categories companies of italyadvertising agencies of italycompanies established in 1996 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages espa olfran ais edit links this page was last modified on 26 august 2016 at 11 24 . text is available under the creative commons attribution sharealike license ; 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