founded yorkville toronto ontario canada 1968 founders jack levinson and earl linzon headquarters toronto ontario canada number of locations 338 2015 1 area served canada india uae products subs salad soup revenue c 11.3 million 2015 1 parent mty food group 2 slogan yours since 1968 website www.mrsub.ca a mr.sub restaurant in mississauga ontario operating inside a former red barn restaurant location . mr.sub restaurant in richmond hill ontario . mr.sub originally called mr.submarine before the 1990s is a canadian chain of over 300 submarine sandwich shops . 3 the first store was opened in 1968 in toronto s yorkville neighbourhood which was then known for its hippie culture . 3 as of 2015 mr.sub has seven restaurants across india and one in dubai 4 with the rest being located in canada . contents 1 history 2 products 3 marketing 4 see also 5 references 6 external links history edit mr.sub was founded in toronto canada in 1968 by two friends jack levinson a gym teacher and earl linzon an accounting clerk 5 with 1500 start up capital . 3 the founders aimed to sell quality food ; serve it fast ; make it fresh ; and above all give customers value for their money . the first mr.sub restaurant then called mr.submarine opened at 130 yorkville avenue on the ground floor of a converted victorian row house . after a positive response the two founders opened a second restaurant five months later . in 1972 mr.submarine sold its first franchise and officially became mr.sub in 1990 . 3 there was speculation in 2005 that michael bregman the former owner of the second cup coffee chain was contemplating a purchase of the chain . other names floated as possible suitors have included swiss chalet parent cara operations and kfc operator priszm canadian income fund . the doughnut chain country style was briefly interested in mr.sub in 2005 . 6 on august 18 2011 mty food group which by then owned country style announced that it would acquire mr.sub at the end of october 2011 for 23 million . 7 while mr.sub was originally the only major retailer of submarine sandwiches in canada meant to be a substitute for american chains such as subway and quiznos it now faces stiff competition from these brands surviving on its dominance of the small towns countryside market . the following slogans in chronological order have been used by mr.sub lub my sub ; fresh thinking is what we are ; taste a canadian tradition ; it s not a sandwich it s a sub ; there s always something good going down at mr.sub ; and oh canada oh mr.sub citation needed . the business current slogan is yours since 1968 . 8 products edit mr.sub s main product is the submarine sandwich or sub ; a long roll similar to a baguette filled with meat cheese sauces and vegetables . other products include wraps soups salads baked goods and panini grilled sandwiches . 9 the menu items vary in different parts of canada depending on local tastes . some of mr.sub s signature products include 9 assorted cold cuts maple baked ham italian salami tuna meatball roast beef santa fe spicy chicken smoked turkey breast louisiana chicken philly style steak & cheese great canadian club pizza supremo veggie blt grilled chicken breaded chicken marketing edit mr.sub tries to reach its consumers through a number of different marketing channels . some of the marketing methods that mr.sub has adapted into its operations include strategic partnerships with the country s most visible sports franchises national promotions and ongoing in restaurant campaigns . 10 such marketing initiatives allow mr.sub to interact with their large and growing consumer base . mr.sub occasionally tries to change its campaigns and promotional activities . it has made use of the very relaxed marketing approach and new slogan known as oh canada oh mr.sub mr.sub had launched a tv campaign that reminds consumers of the brand s canadian identity . 11 we wanted to highlight the personality of our canadian company said rita mcparland vice president of marketing at mr.sub . 11 see also edit list of submarine sandwich restaurants references edit a b annual report 2015 pdf . mty group . retrieved 2016 09 19 . our brands . mty food group inc. retrieved 2016 09 19 . a b c d about us . mr.sub . retrieved 2014 08 22 . international locations . mr.sub . retrieved 2016 09 19 . bateman chris 2015 03 15 . that time mr. sub captured our hearts with hoagies . blogto . retrieved 2016 09 19 . 1 mty buys mr. sub for 23m in cash . citynews . 2011 08 18 . retrieved 2016 09 19 . home . mr.sub . retrieved 2016 09 19 . a b mr. sub s menu . mr.sub . retrieved 4 april 2013 . mr. sub s marketing activities . mr. sub . retrieved 4 april 2013 . a b lewis carly . mr. sub tv campaign celebrates canadian identity . marketing mag . retrieved 4 april 2013 . external links edit wikimedia commons has media related to mr. sub . mr. sub homepage 2 government of canada source concerning meat recall 2013 3 meat recall 2008 v t e mty food group kahala blimpie cold stone creamery yogen fr z great steak planet smoothie ranch1 surf city squeeze taco time tasti d lite acquired cultures koryo korean bbq jugo juice mr souvlaki ltd sukiyaki tandori indian cuisine croissant plus muffin plus thaizone vanelli s la cremerie wasabi grill & noodle manchu wok sushigo cafe depot country style sushi shop mr. sub groupe valentine fabrika sandwicherie tutti frutti sushiman madison s ny grill koya japan mucho burrito van houtte au vieux duluth tcby launched tha express tiki ming o burger vie & nam frankxsupreme chicknchick kim chi tandori villa madina sukiyaki big smoke burger retrieved from https en.wikipedia.org w index.php title mr. sub & oldid 740295499 categories fast food chains of canadacanadian brandssubmarine sandwich restaurantscompanies established in 1968companies based in torontohidden categories all articles with unsourced statementsarticles with unsourced statements from august 2016commons category template with no category setcommons category without a link on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 20 september 2016 at 05 25 . text is available under the creative commons attribution sharealike license ; 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