private industry entertainment movie theatres founded grand rapids michigan 1930 headquarters grand rapids michigan key people william goodrich founder bob goodrich president owner website http www.goodrichqualitytheaters.com goodrich quality theaters gqt is a chain of 30 movie theaters headquartered in grand rapids mi representing a total of approximately 273 screens in the united states . the majority of gqt s locations are located in michigan but other locations can be found in illinois indiana and missouri . the first imax screens operated by goodrich quality theaters were unveiled in early 2007 . after undergoing renovations the randall 15 imax in batavia illinois now features an imax screen as does the portage 16 imax in portage indiana . the hamilton 16 imax in noblesville in which opened in march 2008 was the third goodrich theater with an imax screen . savoy 16 champaign il underwent renovations and opened an imax screen on may 3 2013 to make the fourth imax location for goodrich quality theaters . all of gqt s screens were converted to digital in the fall of 2011 . every gqt theater features at least one screen equipped to show 3d films by either the real d or master image process . bob goodrich owner of goodrich quality theaters also owns and operates am 1680 wprr public reality radio in grand rapids mi . contents 1 history 2 theaters 3 employees 4 preshow 5 locations 5.1 michigan 5.2 indiana 5.3 illinois 5.4 missouri 5.5 florida 6 see also 7 references 8 external links history edit the origins of goodrich quality theaters can be traced to 1930 when william goodrich left his family s rubber manufacturing business in order to purchase the savoy theatre in downtown grand rapids michigan . previously the savoy theatre had been a vaudeville theater ; goodrich renovated it as a single screen movie theater and opened it in 1931 with all quiet on the western front . business at the theater prospered largely due to goodrich s cheap double features . for just 15 cents patrons could watch the high budget main feature followed by a less glamorous b movie . by comparison the average price for a movie ticket nationwide hovered between 23 and 25 cents during the 1930s . the savoy was later converted into a two screen theater and finally shut down in 1979 . william goodrich also operated the majestic theatre in grand rapids which was later sold and currently exists as the meijer majestic theatre owned by the grand rapids civic theatre . control of the company was handed down to william s son bob goodrich who still heads goodrich quality theaters . bob goodrich extensively expanded the company founding new multiplexes and drive ins around michigan . although goodrich no longer owns any drive in theaters some of the original multiplex theaters are still in operation . of course many have since been expanded and all have undergone technological renovations such as the addition of digital sound . bob goodrich eventually began expanding his business outside michigan establishing theaters in nearby states . perhaps due to a high amount of competition in michigan in the past few years goodrich quality theaters has focused on renovating and building theaters outside of its home state . theaters edit exterior of the grand haven 9 a typical goodrich theater that opened in 1999 . goodrich theaters are located in small to mid sized cities often on the outskirts of these cities . all locations are multiplex theaters ranging from 4 to 16 screens apiece . the traditional goodrich quality theaters location features classic designs of the late 1990s largely due to acquiring locally owned theaters . however the recently constructed portage 16 imax in portage in hamilton 16 imax in noblesville in and quality 10 gdx in saginaw mi breaks with this tradition by utilizing bright colors and a sleek modern design . theaters currently in development have been designed to implement this new style . despite the recent trend of an increasing variety of foods sold in movie theater concession stands gqti offers little more than traditional movie theater snacks . typical concession items include popcorn soda candy nachos and slush drinks . as of late the larger theaters of the mid sized chain have begun offering personal pan pizzas as a food option as well as hot dogs and pretzels . goodrich quality theaters inc. offers incentives for repeat visits such as a frequent moviegoer fmg program that allows a customer to redeem free concession items after earning a certain number of points from ticket and concession purchases . employees edit goodrich staffers who perform duties such as operating cash registers and cleaning theaters between shows are all part time and primarily consist of high school and college students . a new employee typically begins as an usher and over time progresses to working the concession stand and box office . theater managers typically start out as staffers and are promoted not directly hired as managers . regional managers are responsible for all theaters in their designated area . goodrich quality theaters currently has three regional offices . they are located at major theaters throughout gqti quality 16 in ann arbor mi ; holland 7 in holland mi ; and hamilton 16 imax in noblesville in . regional managers in turn report to the goodrich quality theaters inc. corporate office in grand rapids mi . preshow edit the content and deployment of the preshow playing on all screens is handled by national cinemedia ncm . the show dubbed the firstlook features advertisements for local establishments nationwide ad campaigns including movie trailers and content created by goodrich quality theaters . the show generally runs between 15 and 25 minutes and is timed to end exactly when the movie is scheduled to begin . ncm also handles the advertising content played on flat screen tvs located in the lobbies of goodrich quality theaters locations . locations edit michigan edit ada lowell 5 lowell bay city 10 gdx bay city cadillac 5 cadillac canton 7 gdx canton grand haven 9 grand haven hastings 4 hastings holland 7 holland jackson 10 jackson kalamazoo 10 kalamazoo krafft 8 port huron oxford 7 oxford quality 16 ann arbor quality 10 gdx saginaw three rivers 6 three rivers west columbia 7 battle creek indiana edit brownsburg 8 gdx brownsburg eastside 9 lafayette hamilton 16 imax noblesville huntington 7 huntington huntington twin drive in theater huntington lafayette 7 lafayette lebanon 7 lebanon portage 16 imax portage wabash landing 9 west lafayette illinois edit kendall 10 oswego randall 15 imax batavia savoy 16 imax savoy willow knolls 14 peoria missouri edit capital 8 jefferson city forum 8 columbia florida edit riverview 14 gdx gibsonton coming in fall 2016 see also edit list of movie theaters and cinema chains references edit imax signs two theatre deal with north american exhibitor press release . imax corporation . march 13 2006 . flinn gary january 5 2006 . the center of michigan s movie business is grand rapids . flinn s journal . retrieved 2007 04 28 . adjusting for ticket price inflation . box office mojo . retrieved 2006 08 31 . external links edit goodrich quality theaters wprr am 1680 & fm 95.3 cinema treasures cinema tour v t e major cinema chains in the united states alamo drafthouse cinema amc theatres loews theatres starplex cinemas b & b theatres dickinson theatres bow tie cinemas carmike cinemas cinemark theatres century theatres rave cinemas classic cinemas cobb theatres dipson theatres emagine entertainment goodrich quality theaters harkins theatres kerasotes theatres landmark theatres loeks theatres inc. malco theatres marcus theatres marquee cinemas megaplex theaters national amusements neighborhood cinema group pacific theatres reel theatres regal entertainment group regal cinemas edwards theaters united artists theaters santikos theatres ultrastar cinemas warren theatres wehrenberg theatres retrieved from https en.wikipedia.org w index.php title goodrich quality theaters & oldid 738139592 categories companies based in grand rapids michiganeconomy of the midwestern united statesmovie theatre chains in the united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 7 september 2016 at 03 54 . text is available under the creative commons attribution sharealike license ; 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