oct 2014 type privately held company industry consumer electronics wireless charging founded 2006 ; 10 years ago 2006 founder ran poliakine headquarters neve ilan israel area served worldwide website www.powermat.com powermat technologies ltd. is a developer of wireless power solutions for consumers oem and public places . the company licenses ip sells charging spots to public venues and the software to support their maintenance management and consumer interaction . retail products are sold globally under the brand duracell powermat . the company s inductive charging technology has been adopted by the power matters alliance pma and is the platform adopted by duracell general motors starbucks and at & t. 1 contents 1 products 2 technology 3 history 4 references 5 external links products edit powermat products include both receivers rx and transmitters tx for the mobile industry consumers and public venues . it also licenses its technology which enables compliance with the pma . additionally the company offers a software service system to allow venue owners to control and manage the wireless power network they had installed consists of charging spots and a gateway . mobile application named powermatrix is an interface for users providing wireless power locations indication . wireless power network of charging spots controlled from the cloud enables control and management of the wireless power service in the public place by its owner . technology edit high level illustration of powermat technologies inductive wireless charging system . the company s technology is based upon inductively coupled power transfer . as the block diagram shows within a transmitter tx by varying the current in the primary induction coil an alternating magnetic field is generated from within a charging spot . the receiver rx is a second induction coil in the handheld device that takes power from the magnetic field and converts it back into electric current to charge the device battery . an additional part of the technology is the system control communication data over coil doc the rx sends feedback to tx by changing the load seen by the tx coil . the protocol is frequency based signaling thus enables fast response of the transmitter . each receiver is equipped with a unique id rxid enabling the system when installed in public venues to recognize users and communicate with them . the rxid is communicated as part of the data over coil to the tx . history edit the company was founded in 2006 by ran poliakine . its first products were launched in 2009 . in 2011 general motors announced that it would integrate powermat s wireless charging technology into certain vehicles in its 2013 chevrolet volt line and would also invest in the private company . 2 during that year powermat also partnered with leyden energy manufacturer of advanced lithium imide li imide batteries in order to develop wireless chargeable batteries 3 as well as with arconas provider of public seating to incorporate wireless charging directly into airport seating and lounge areas . the first integration with airports included chicago o hare international airport aspen pitkin airport eppley airfield in omaha and toronto pearson international airport . 4 powermat and procter & gamble created a joint venture under the duracell powermat brand . 5 the venture began operations in january 2012 . the entertainer jay z signed on as the face and voice of the venture and took an equity stake in the company . as part of a partnership with madison square garden the arena features duracell powermat charging surfaces in a number of suites and other areas beginning in mid 2012 6 in addition the duracell powermat charging spots were embedded in jay z s 40 40 club nyc club tables . 7 a year later powermat technologies along with procter & gamble founded the power matters alliance pma an alliance of semiconductor and consumer electronics industries as well as governmental organizations . the alliance dedication is to advance smart and environmental wireless power . at & t and starbucks are board members and among its members are samsung lg htc blackberry huawei zte texas instruments stmicroelectronics broadcom fairchild semiconductor freescale idt otterbox incipio and skech . in october 2012 powermat and starbucks announced a pilot program to install powermat charging surfaces in the table tops in 17 locations around boston area . the technology is consistent with starbucks environment friendly guidelines . 8 as the pilot was completed in july 2013 starbucks decided to bring the powermat s wireless charging tech to additional locations in the silicon valley . 9 powermat announced it had acquired powerkiss a provider of integrated wireless charging solutions . powerkiss had deployed wireless charging hot spots across europe founded in 2008 and headquartered in helsinki finland.in november 2013 the company announced a deployment at some coffee bean and tea leaf locations . additional powermat systems are installed at mcdonalds restaurants in new york city and in select locations in europe . 10 in january 2014 the company together with flextronics agreed to cooperate in order to embed wireless power in electronic mobile devices . 11 references edit honig zach may 21 2013 . powermat acquires powerkiss plans european wireless charging rollout . engadget.com . woodyard chris january 6 2011 . gm powermat deal turns cars into cordless chargers . usa today . retrieved may 15 2012 . battery maker leyden energy announces pact with powermat . january 10 2012 . belic dusan january 9 2011 . arconas powermat team up to bring wireless charging to airports . intomobile.com . duracell wireless power company powermat team up . yahoo . september 14 2011 . jay z is new face of wireless charging . usa today . january 9 2012 . retrieved may 15 2012 . duracell powermat wants to turn nyc into a wireless charging hot spot . techhive.com . retrieved june 12 2012 . boston area starbucks testing wireless smartphone charging ; starbucks google and at & t back pma standard . endgadget.com . october 29 2012 . honig zach july 26 2013 . starbucks and powermat bring wireless charging to select silicon valley shops . engadget.com . http www.engadget.com 2013 07 26 powermat starbucks silicon valley lidston rory november 12 2013 . duracell powermat wireless charging comes to the coffee bean & tea leaf . the green technology world . new hook up aims to boost wireless charging . the wall street journal . january 16 2014 . external links edit corporate website power matters alliance official website retrieved from https en.wikipedia.org w index.php title powermat technologies & oldid 714892785 categories wireless energy transferconsumer electronics brandsprivately held companies of israelelectronics companies of israelcompanies established in 2006wireless powerwireless chargingwirelesswireless transmittersisraeli brandshidden categories use mdy dates from july 2013pages using 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