sanitarium health and wellbeing type private industry food founded melbourne victoria 1898 headquarters berkeley vale new south wales australia auckland new zealand key people kevin jackson ceo products weet bix up & go peanut butter so good marmite revenue a 300 million number of employees 1700 website sanitarium australia sanitarium new zealand part of a series on seventh day adventist church history christianity protestantism anabaptist restorationism wesleyan arminian pietism millerites great disappointment 1888 general conference theology 28 fundamental beliefs pillars sabbath conditional immortality historicism premillennialism investigative judgment remnant three angels messages eschatology polity general conference divisions east central africa euro africa euro asia inter american north american northern asia pacific southern africa indian ocean south american south pacific southern asia southern asia pacific trans european west central africa periodicals adventist review el centinela signs of the times list of ellen white writings service adventist development and relief agency maranatha volunteers international pathfinders adventurers medical cadet corps seventh day adventist education secondary schools higher education hospitals media ministries hope channel loma linda broadcasting network it is written the voice of prophecy three angels broadcasting network esperanza tv people ellen g. white james white joseph bates j. n. andrews uriah smith j. h. kellogg f. d. nichol m. l. andreasen george vandeman h. m. s. richards edward heppenstall herbert e. douglass morris venden samuele bacchiocchi adventism seventh day adventist portal v t e the sanitarium health & wellbeing company is the trading name of two sister food companies australian health and nutrition association ltd 1 and new zealand health association ltd . 2 both are wholly owned by the seventh day adventist church . 3 founded in melbourne victoria in 1898 sanitarium has factories in a number of locations across australia and new zealand producing a large range of breakfast cereals and vegetarian products . all the food products it manufactures and markets are plant derived or vegetarian . its flagship product is weet bix a top seller in the australian and new zealand breakfast cereal market . sanitarium launched soy milk under the brand so good in 1985 and has maintained market leadership of the soy milk category in supermarket in both australia and new zealand . citation needed up & go a breakfast drink was launched in 1997 is a successful and growing brand in the breakfast cereal category in both australia and new zealand . citation needed sanitarium has produced and marketed many food products throughout its 100 year history including peanut butter vegetarian meals snacks and beverages . the company also operated health food shops in a number of cities closing them in the 1980s . contents 1 history 2 tax exemption 3 products 3.1 breakfast beverages 3.2 breakfast cereals 3.3 meals 3.4 spreads 3.5 dairy alternatives 3.6 meat alternatives 3.7 yogurt 4 see also 5 references 6 further reading 7 external links history edit sanitarium factory at cooranbong new south wales during her time in australia pioneer adventist ellen g. white s son willie convinced seventh day adventist edward halsey a baker at john harvey kellogg s battle creek sanitarium to immigrate to australia . 4 5 halsey arrived in sydney new south wales on 8 november 1897 . 6 he rented a small bakery in melbourne and produced granola made of wheats oats maize and rye and granose the unsweetened forerunner to weet bix . he and his team sold it from door to door as an alternative to fat laden or poor nutritious foods popular at the time . the business relocated to larger premises in cooranbong new south wales . 3 6 in 1900 halsey transferred to new zealand where he began making the first batches of granola new zealand s first breakfast cereal caramel cereals a coffee substitute and wholemeal bread in a small wooden shed 7 in the christchurch suburb of papanui . 8 9 sanitarium new zealand and sanitarium australia are now separate companies but work together . 8 sanitarium has factories in a number of locations across australia and new zealand including berkeley vale and cooranbong in new south wales ; carmel in perth western australia ; brisbane queensland ; christchurch ; and auckland . weet bix was originally manufactured from 1928 at 659 parramatta road leichhardt where until recent times sanitarium signage could still be seen . this factory predates the purchase of weet bix by sanitarium in 1930 . a factory was operating in palmerston north in new zealand but closed in the late 1990s . the hackney factory in adelaide south australia was closed in october 2010 . tax exemption edit neither the australia nor the new zealand sanitarium companies pay company tax on their profits due to their ownership by a religious organisation . 10 11 on their official website sanitarium defend their tax exemption with several points stating they operate exclusively for charitable purposes and that income tax exemptions are available to all companies and individuals in new zealand who limit themselves to charitable purposes . 12 however the exemption has been criticised 13 14 and is considered unfair by their competitors . 15 distributions in the past financial year included 5.7 million to the agency 4 million in aged care expenses and 182.5 million for nutrition wellbeing and health food activities expenses according to the accounts which reported a net surplus of 3 million . the church s group one accounts booked total income of 204.8 million last year which included 4.3 million in government grants and 5.9 million in donations . 16 products edit breakfast beverages edit up & go is the brand of a range of liquid breakfast products manufactured and marketed by sanitarium health and wellbeing company . the brand was the first product that established the category of liquid breakfast in supermarket and convenience stores in australia and new zealand . many other brands have entered the category since the late 1990s and forced the brand to defend its market share . 17 in june 2013 choice magazine released a study of 23 liquid breakfast products questioning the validity of claims that were made by manufacturers including up & go claims regarding fiber content . 18 sanitarium defended up & go in a release citing the current code of practice for nutrient claims that a product must contain a minimum of 3g of dietary fiber per serve to be considered high in fiber and up & go contained 3.8 g of fiber per 250ml serving . 19 breakfast cereals edit weet bix and its family of products weet bix bites wildberry weet bix bites crunch honey weet bix bites apricot weet bix bites energize weet bix multi grain weet bix oat bran weet bix hi bran weet bix energize hi protein granola granola clusters puffed wheat honey weets skippy corn flakes skippy ricies light n tasty muesli range toasted natural cluster crisp range toasted oat cereal weeties relaunched 2008 previously kornies double crunch apple and cinnamon nz double crunch apricot nz ghf vita brits nz only ghf toasted muesli nz fibre life range bran bix honey puffs some older names no longer produced gravy quick nrg cereal nz good morning nz stamina nz maximize lite bix nz banana ricies favoured water meals edit deli luncheon breakfast & lunch today spreads edit sanitarium peanut butter peanuts peanut butter usa natural peanut butter marmite nz & aus vitamite aus marmite dairy alternatives edit so good and its family of products so good coconut milk so good ice cream so good lite so good almond milk flavoured so good organics simply soy rice milk meat alternatives edit vegie delights range which includes four kinds of vegan sausages savoury lentils tender pieces casserole mince country hotpot vegetarian sausages nutmeat nutolene rediburger sanitarium brand nuts and confectionery yogurt edit up & go breakfast yoghurt see also edit companies portal food portal health food health food store macrobiotic diet references edit australian health and nutrition association ltd bloomberg ... new zealand health association limited trading as sanitarium health and wellbeing company ... sanitarium.co.nz a b sanitarium health food company . adventist.org . archived from the original on 19 november 2010 . peddling health . adventistreview.org . 6 june 2002 . crook edgar . vegetarianism in australia a history pdf . ivu.org . archived from the original pdf on 16 june 2010 . a b moments that made us . sanitarium.com.au . edward halsey s sanitarium red shed . ketechristchurch.peoplesnetworknz.info . retrieved 2012 09 13 . a b history . sanitarium.co.nz . spreads and breakfast cereals . teara.govt.nz . charities services . retrieved 2 november 2014 . new zealand health association limited 1503254 registered . new zealand companies office . retrieved 2 november 2014 . sanitarium gives its profits for charitable purposes . sanitarium health and wellbeing company . retrieved 4 may 2013 . wallace max 8 august 2008 . render unto caesar . the australian . retrieved 16 august 2011 . gomez frank 18 april 2011 . rich men in the tax free kingdom of god . thepunch.com.au . retrieved 16 august 2011 . blundell sally 2 february 2008 . the god dividend . listener.co.nz . retrieved 16 august 2011 . adams christopher 23 february 2015 . sanitarium safe from charity crackdown . liquid breakfasts up and going strong . retrieved 16 october 2014 . liquid breakfasts should up and go . retrieved 16 october 2014 . up & go claims are healthy sanitarium hits back at choice . food magazine . retrieved 16 october 2014 . further reading edit parr r. & litster g. 1996 . what hath god wrought the sanitarium health food company story . sanitarium health food company . isbn 0646259792 . 463 pages . external links edit sanitarium australia sanitarium new zealand retrieved from https en.wikipedia.org w index.php title sanitarium health and wellbeing company & oldid 744118434 categories food and drink companies of australiafood and drink companies of new zealandsouth pacific division of seventh day adventistsvegetarian companies and establishmentscompanies established in 18981898 establishments in australiafood and drink companies established in 1898hidden categories use australian english from may 2013all wikipedia articles written in australian englishuse dmy dates from march 2011all articles with unsourced statementsarticles with unsourced statements from september 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage 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