verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . may 2014 learn how and when to remove this template message 3ality technica 3ality technica s logo type private industry entertainment technology headquarters burbank california united states key people steve schklair founder chief executive officer products 3flex camera rig systems 3space series of software applications website 3alitytechnica . com 3ality technica formerly 3ality digital is a burbank california based company specializing in high definition live action stereoscopic digital 3d . the company develops production systems image processing software and other technologies that enable the creation post production and distribution of live action 3d entertainment . contents 1 products 2 production 3 awards 4 film productions 5 references products edit 3ality technica offers technology in two categories the company s 3flex camera rig systems enable 3d image acquisition and have been used in the production of feature films scripted television shows and live action 3d sports broadcasts . 1 the company s 3play image processing systems provide dynamic image correction image manipulation and multiplexing and demultiplexing algorithms for transporting 3d high definition content over conventional high definition infrastructure channels . 2 production edit 3ality technica also offers production services to demonstrate the functionality of its systems . the company produced the first movie shot completely in live action digital 3d u2 3d . they shot the live action footage for the first 3d commercial aired during the super bowl sobe s lizard lake . they shot a 3d episode of chuck . they produced the first live 3d broadcast of an nfl football game and produced with fox sports the first live 3d broadcast of the bcs championship game . 3 in august 2009 3ality digital announced that it had formed an alliance with imagica corp. to bring stereoscopic live action 3d production to asia using 3ality digital s technology . 4 in february 2011 3ality technica & digital revolution studios produced the 2011 3d creative arts awards your world in 3d which was the first award show filmed in native 3d and televised on 3net 3d channel broadcast on directtv . the production was filmed at the grauman s chinese theatre in hollywood . in august 2011 they shot britney spears s femme fatale tour in toronto which was released in dvd blu ray 2d in november . the 3d version of this concert will be available for customers of samsung s new 3d tvs . awards edit this section contains embedded lists that may be better presented using prose . you can help by converting the list or lists to prose if appropriate . editing help is available . june 2013 learn how and when to remove this template message 3rd annual 3d technology awards recipient 3ality technica technology intellesuite 4th annual 3d creative arts awards recipients 3d live event katy perry part of me paramount pictures 3d electronic broadcast media live event britney spears femme fatale tour 3ality technica 5 film productions edit film sip camera rig camera a very harold & kumar 3d christmas 3ality technica quasar 3d rig panavision genesis abcd any body can dance 3ality technica sip stereoscopic image processor 3ality technica atom 3d rig red epic the amazing spider man the untold story technica sip stereoscopic image processor 3ality technica ts 5 3d rig red epic bait 3d 3ality technica quasar 3d rig red one dark country 3ality technica dark country 3d rig red one the darkest hour film 3ality technica sip stereoscopic image processor 3ality technica quasar 3d rig sony cinealta f35 the great gatsby 2013 film 3ality technica sip stereoscopic image processor 3ality technica ts 5 3d rig red epic the hobbit an unexpected journey 3ality technica sip stereoscopic image processor 3ality technica ts 5 3d rig red epic i heart shakey 3ality technica quasar 3d rig red one jack the giant slayer 3ality technica sip stereoscopic image processor 3ality technica ts 5 3d rig red epic journey 2 the mysterious island 3ality technica neutron 3d rig sony cinealta f35 the mortician 3ality technica quasar 3d rig red one napoleon kaput 3ality technica quasar 3d rig red one om kalyan ram 3ality technica sip stereoscopic image processor 3ality technica ts 5 3d rig oz the great and powerful 3ality technica sip stereoscopic image processor 3ality technica atom 3d rig red epic pirates of the caribbean on stranger tides 3ality technica quasar 3d rig red epic red one planet b boy 3ality technica sip stereoscopic image processor 3ality technica ts 5 3d rig prometheus 2012 film 3ality technica sip stereoscopic image processor 3ality technica atom 3d rig red epic resident evil retribution 3ality technica atom 3d rig red epic rudhramadevi 3ality technica sip stereoscopic image processor 3ality technica atom 3d rig saw vii 3d the final chapter 3ality technica neutron 3d rig si 2k silent hill revelation 3d 3ality technica neutron pulsar & quasar 3d rigs red epic stalingrad 2013 film 3ality technica sip stereoscopic image processor 3ality technica ts 5 3d rig red epic step up revolution 3ality technica sip stereoscopic image processor 3ality technica ts 5 3d rig red epic the texas chainsaw massacre 3d 3ality technica sip stereoscopic image processor 3ality technica ts 5 3d rigs red epic torrente 4 lethal crisis 3ality technica quasar & neutron 3d rig sony cinealta f35 underworld awakening 3ality technica sip stereoscopic image processor 3ality technica atom 3d rig red epic universal soldier day of reckoning 3ality technica quasar 3d rig red epic red one walking with dinosaurs 3ality technica atom 3d rig red epic references edit stereo 3d can be an exciting adventure if it can be done properly . computer graphics world . june 2009 . 3ality digital and assimilate collaborate on 3play . videography . may 29 2009 . 3ality digital systems ceo steve talks 3d tech education the future of 3d peter jackson and more . marketsaw . june 11 2009 . 3ality digital imagica to bring live action 3d production services to asia . digital cinema report . awards international 3d society retrieved from https en.wikipedia.org w index.php title 3ality technica & oldid 726678003 categories technology companies of the united statescompanies based in los angeles county california3d imaging3d cinemahidden categories articles needing additional references from may 2014all articles needing additional referencesarticles needing cleanup from june 2013all pages needing cleanuparticles with sections that need to be turned into prose from june 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact 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