an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . june 2015 learn how and when to remove this template message jabong.com jabong.com logo . web address www.jabong.com slogan be you commercial yes type of site e commerce online shopping registration required available in english owner flipkart launched 2012 alexa rank 471 july 2016 update 1 current status online jabong.com is an indian fashion and lifestyle e commerce portal founded by praveen sinha lakshmi potluri arun chandra mohan . the portal sells apparel footwear fashion accessories beauty products fragrances home accessories and other fashion and lifestyle products . 2 3 the company s headquarter is in gurgaon ncr . 4 in july 2016 flipkart acquired jabong through its unit myntra for about 70 million . contents 1 history 2 profile 3 business models 4 marketing campaigns 5 partnerships 6 online traffic 7 international store 8 awards and recognition 9 see also 10 references 11 external links history edit it was co founded by arun chandra mohan praveen sinha lakshmi potluri . all co founders have left the company . 2 5 6 7 in march 2013 jabong was shipping 6000 7000 orders a day . 8 according to the economist jabong clocked gross sales of around us 100 150 mn in 2012 . 9 as per the livemint article during september 2013 jabong was shipping 14 000 orders on a daily basis out of which 60 % were from small towns . 10 jabong was one of the most visited e commerce sites during the great online shopping festival 2013 . 11 company representatives claimed that its revenues increased five to six times compared to a usual day . 12 jabong announced sanjeev mohanty as its new ceo effective from early december 2015 . 13 profile edit jabong sells shoes apparel accessories home d cor and furniture through its website . 14 the e store at present carries over 1000 brands and over 90 000 products . 15 16 other products include jewellery and gold coins . 17 18 in november 2012 jabong.com and cricket equipment maker sg cricket presented a range of virender sehwag cricket bats vs319 which was sold exclusively through jabong . 19 as noted by business standard jabong added top international brands to its catalogue . the brands include uk s high street fashion brands dorothy perkins miss selfridge and river island along with the spanish brand mango . 20 21 22 23 in november 2013 jabong entered into a partnership with the brand jack & jones to sell merchandise for the band above & beyond . 24 25 in january 2014 jabong partnered with stylista a collaborative fashion platform . the collection includes indian designers like wendell rodricks priyadarshini rao and nishka lulla . 26 in 2014 jabong launched an exclusive collection designed by rohit bal . noted by economic times the company is also launching in house brands covering apparel shoes and accessories . 23 in may 2014 nba and jabong partnered to launch the first official nba online store in india . 27 according to business standard.com jabong set to enter 1 billion dollar club in the year 2015 . 28 business models edit jabong.com follows both an inventory model and a managed marketplace model . 29 in the inventory model products are sourced from brands and stored in the jabong warehouse . in the managed marketplace model jabong provides marketing logistics and delivery . 30 31 marketing campaigns edit the company has been active on digital media giving competition to established competitors in a short span of time . 32 the company launched its first tv campaign in march 2012 . 33 other television campaigns appeared in september 2012 and during 2013 jabong . 34 35 36 37 in november 2013 jabong together with puma launched the digital fitness campaign gear up buddy with bollywood actor chitrangada singh . 38 39 in a bid to position itself as an online fashion destination jabong has partnered with lakme fashion week for next four seasons and with designer rohit bal for an exclusive collection . 23 40 jabong.com launched the india online fashion week in 2014 . the event was described as a platform for young and aspiring designers stylists models and photographers who were mentored by fashion industry experts including celebrity mentor yami gautam . 41 jabong.com launched a monthly fashion magazine the juice in april 2014 . the magazine covers stories and features around fashion beauty people trends travel and pop culture . 42 43 partnerships edit in may 2013 jabong presented a fashion collection based on the bollywood movie yeh jawaani hai deewani . jabong showcased the fashion apparel used in the movie by the movie stars . 44 45 in july 2013 jabong associated with bollywood again through the movie bhaag milkha bhaag and offered a collection inspired by the movie . 46 47 in its third association with bollywood jabong presented in december 2013 a collection of products inspired by the movie dhoom 3 including bags hats pendants and rings . 48 in 2014 jabong partnered with humpty sharma ki dulhania 49 in october 2014 it was reported that amazon was in the initial talks to acquire jabong 50 but no take over deal happened and none of the party confirmed the reasons . in july 2016 jabong was acquired by myntra subsidiary of flipkart for an undisclosed amount . 51 online traffic edit according to a comscore report of september 2012 jabong.com had the second highest amount of traffic on its website among indian e commerce websites within a few months of its launch . 52 in november 2013 jabong.com held an alexa traffic ranking of 37 in india . 53 jabong also ranked 10th in google zeitgeist india trends making it the 10th most searched term in 2012 in india . 54 international store edit jabong also has an international online shopping store called jabongworld.com which receives its highest amount of traffic from the united states closely followed by malaysia and mauritius and other countries . 55 awards and recognition edit according to the brand trust report india study 2013 by trust research advisory jabong ranked among the top 25 trusted online brands in india . 56 see also edit myntra abof references edit jabong.com site info . alexa internet . retrieved 2016 07 16 . a b excl groupon promoters to launch new e commerce biz . the times of india . retrieved 2011 11 15 . indian online retailer flipkart raises 200 million . wsj . retrieved 2013 07 11 . india absent in top global e tailing market rankings . livemint.com . retrieved 2011 11 22 . excl jabong bangs into top rung of indian e commerce ; can it sustain . techcircle.com . retrieved 2013 08 01 . indian businesses have patience tested over online ventures . bbc . 2012 11 27 . retrieved 2013 11 20 . jabong co founder quits to launch own venture . retrieved 2014 01 24 . myntra s big leap forward . forbes . retrieved 2013 11 20 . excl the screen revolution . the economist . 2013 03 16 . retrieved 2013 05 16 . around 60 % of jabong.com s revenue comes from small towns founder . livemint.com . retrieved 2013 05 13 . nearly 16 million log on to 4 day online shopping festival . times of india . retrieved 2013 12 31 . e commerce websites bask in the festive cheer . exchange4media.com . retrieved 2013 12 31 . http www.thehindu.com business industry sanjeev mohanty new ceo of jabong article7827540.ece jabong to raise 100 million in fresh round of funding . indiatimes.com . retrieved 2014 02 05 . jabong fuels the shopping madness . best media info . retrieved 2013 11 18 . must haves for 2013 by jabong.com . right column media . retrieved 2013 01 07 . browse for the best . new indian express . retrieved 2013 11 21 . e shopping for the unusual . hindustan times . retrieved 2013 11 21 . jabong.com offers viru special cricket bats . business line . retrieved 2013 11 20 . jabong adds to brand count lead over myntra . business standard . retrieved 2014 06 26 . desigual enters india . inside retailing . retrieved 2013 11 21 . myntra inks pact with uk apparel firm raised on denim . the economic times . 2013 11 13 . retrieved 2013 11 18 . a b c jabong partners with fashion designer rohit bal to launch exclusive collection from april . the economic times . 2014 03 12 . retrieved 2014 03 12 . flaunt above & beyond merchandise at gigs . business standard . retrieved 2013 12 02 . jabong sings international tune with above & beyond merchandise . e27.co . retrieved 2013 12 02 . stylista s designer range now available on jabong . business standard . retrieved 2014 01 14 . nba joins hands with jabong for online store . business line . 2014 05 06 . retrieved 2014 05 14 . jabong set to enter 1 billion club retrieved 2015 01 25 . excl jabong comes up with managed marketplace to expand it this year . techcircle.com . retrieved 2013 06 07 . how the rise of third party marketplaces can alter indian e commerce . forbes . retrieved 2013 05 13 . jabbing its way to the top . the financial express india . retrieved 2013 11 20 . jabong a digital success or a marketing faux pas . exchange4media.com . retrieved 2013 06 07 . excl now an online portal with a strange name comes knocking . 4ps business & marketing . retrieved 2013 02 15 . bolder attempts . hindu business line . retrieved 2013 11 20 . jabong.com does a fun take on shopaholism . best media info . retrieved 2013 04 23 . jabong fuels the shopping madness . best media info . retrieved 2013 11 18 . jabong.com invites shopaholics to go crazy shopping . campaignindia . retrieved 2013 11 20 . jabong puma launch digital fitness campaign with chitrangada singh . financial express . retrieved 2013 11 18 . chitrangda singh dazzles delhiites with her fitness . times of india . retrieved 2013 11 20 . jabong partners lfw to support young designers . fashion united . retrieved 2014 03 12 . india s first e fashion week starts july 25 . india today . retrieved 2014 06 05 . jabong launches its fashion magazine the juice . afaqs . retrieved 2014 05 05 . arun chandra mohan the pacemaker . mint newspaper . retrieved 2014 07 05 . social media drives yeh jawaani hai deewani marketing blitz . exchange4media . retrieved 2013 05 07 . jabong.com launches yeh jawaani hai deewani clothes collections . eventfaqs . retrieved 2013 11 22 . running for eyeballs . afaqs . retrieved 2013 11 21 . bhaag milkha bhaag to be promoted through shopping websites . indiantelevision . retrieved 2013 12 07 . jabong partners dhoom 3 for apparel line . fashion united . retrieved 2013 12 31 . jabong partners with humpty sharma ki dulhania . indian television . retrieved 2014 05 27 . amazon in talks to acquire jabong ; move a counter to flipkart s myntra buy . the economic times . retrieved 16 october 2014 . flipkart s myntra acquires jabong . retrieved 2016 07 26 . excl jabong bangs into top rung of indian e commerce ; can it sustain . techcircle . retrieved 2013 08 01 . excl statistics summary for jabong.com . alexa . retrieved 2013 04 23 . excl 2012 search trends india . google . retrieved 2013 03 25 . excl jabong goes international with jabongworld.com . medianama . retrieved 2013 02 04 . google facebook ebay naukri among most trusted internet brands . exchange4media . retrieved