citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . october 2016 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . september 2016 learn how and when to remove this template message ecologic brands inc. type private industry sustainable consumer packaging founded 2008 headquarters oakland california usa key people julie corbett ceo website www.ecologicbrands.com ecologic brands inc. is an oakland california based company that designs and manufactures bottles from recycled cardboard and newspaper . contents 1 history 2 products 3 references 4 external links history edit ecologic brands was founded in may 2008 when entrepreneur julie corbett saw an opportunity to create an eco friendly bottle to replace the ubiquitous rigid plastic containers and laminated paperboard cartons her family and community consumed . growing up in montreal julie s inspiration was the canadian milk pouch a clear light weight pouch of milk that is placed in a re usable plastic carafe . she set out to create her own version of the canadian milk pouch a bottle that would minimize the use of plastic while maintaining functionality and convenience . the idea of a molded fiber shell came to corbett when she opened the box her new iphone came in and the iphone was nestled on a smooth sturdy molded fiber tray . corbett saw the opportunity to use molded fiber to shape a bottle with a thin pouch inside . citation needed pulling from her knowledge of pulp and paper corbett designed a bottle that combines a rigid outer pulp shell made mainly from old corrugated cardboard boxes or occ with a thin inner plastic liner and re sealable cap . she patented her technology and began to explore the market opportunity for her innovation . the bottle evolved into an eco friendly replacement for milk juice laundry detergent household cleaning products and other high volume liquid categories . ecologic s commercial introduction came in january 2010 when the company partnered with straus family creamery for its first market test at whole foods market in northern california . the ecologic bottle was used to package straus family creamery s fat free milk and was featured next to straus other dairy products for 6 weeks . 1 during that time straus fat free milk experienced 72 % lift clarification needed with only one ecologic shelf facing and fat free milk in the ecologic bottle became the second best selling straus sku stock keeping unit . ecologic s second customer seventh generation is a brand of non toxic household and personal care products . together they launched seventh generation natural 4x laundry detergent on march 9 2011 . the natural 4x laundry detergent is available on natural retailer shelves throughout the country . the company received press attention with this announcement including a story in usa today . 2 products edit the ecologic bottle uses proprietary technology to combine a rigid molded pulp outer shell with a thin plastic inner liner and re sealable cap . the molded fiber shell is made from 100 % post consumer recycled material and is 100 % compostable or re recyclable with paper . 3 the inner liner is made of 2 or 4 bpa free plastic and uses up to 70 % less plastic than comparable plastic jugs . 4 the ecologic bottle can be customized to a brand s specifications . bottles are disposed by pulling open the shell to separate the two components . 3 the ecologic bottle aims to replace rigid plastic containers laminated cardboard and glass for brands in categories such as beverages dairy soy milk juice wine home cleaning & laundry food containers yogurt condiments oils & vinegars cosmetics references edit greener design january 21 2010 usa today march 8 2011 a b ecologic brands our containers page packaging digest february 1 2010 external links edit official website interview with julie corbett on greenbiz radio retrieved from https en.wikipedia.org w index.php title ecologic brands inc. & oldid 742509816 categories manufacturing companies based in californiamanufacturing companies based in oakland california2008 establishments in californiahidden categories articles needing additional references from october 2016all articles needing additional referencesarticles with a promotional tone from september 2016all articles with a promotional toneall articles with unsourced statementsarticles with unsourced statements from february 2013wikipedia articles needing clarification from february 2013official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search 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