company industry food industry founder hugh halpin headquarters windsor victoria australia key people ian g. mcnally managing director products margarine number of employees 15 website www.nuttelex.com.au nuttelex is an australian manufacturer of margarine . first manufactured in 1932 its namesake brand is the oldest brand of margarine in australia . 1 history edit the nuttelex company was founded in melbourne in 1932 by hugh halpin . 1 in 1941 gordon mcnally and ted mayes formed a partnership and acquired the nuttelex business . however after a disagreement in 1947 the partnership dissolved and mayes left to start the meadow lea margarine brand . 2 in early times the biggest obstacle for nuttelex was the clout of australia s dairy industry which had enormous political persuasion . the 1893 margarine act of victoria prohibited margarine from having a similar colour to butter . in 1936 a law was introduced mandating that margarine be saffron colour to distinguish it from butter . quotas were introduced in the 1930s to limit the amount of margarine that could be produced in order to protect the butter industry . 2 gordon mcnally was known to visit politicians to lobby for an increase in the margarine quotas . however he only managed to get the quotas increased marginally . it wasn t until 1990 that the last margarine quota was abolished in victoria . 2 in the early 1990s gordon mcnally caused a stir after taking out newspaper advertisements complaining that the supermarket chains coles and safeway had increased the retail price of nuttelex when the wholesale price had not changed . the advertisements directed customers to buy their nuttelex at franklins or jewel instead which had not raised their prices . the management of coles and safeway quickly dropped the price but were said to be furious at mcnally s public rebuke . 1 after gordon mcnally s death in 1996 aged 91 his son ian g. mcnally took over the company . by 2006 nuttelex was manufacturing 3500 tonnes of margarine every year and held 8 % of the australian margarine market . it also exports to southeast asia . 2 products edit nuttelex makes margarines for the niche requirements of the health conscious those with allergies religious dietary requirements vegetarians and vegans . its margarines are made without animal products or genetically modified ingredients . 1 the original nuttelex used to contain nuts and the packaging carried a logo featuring a squirrel . however nuts are no longer used in the product and the squirrel logo has been phased out . 1 references edit a b c d e the family spread . the age . 5 november 2006 . a b c d management a pacific rim focus . 5a . bartol tien matthews sharma . mcgraw hill . 2008 . p. 510 . isbn 0 07 013505 3 . retrieved 21 june 2010 . retrieved from https en.wikipedia.org w index.php title nuttelex & oldid 723751397 categories margarine brandscompanies established in 1932food and drink companies of australiamanufacturing companies based in melbourne navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 5 june 2016 at 00 47 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view