verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . december 2013 learn how and when to remove this template message kayser roth corporation type subsidiary industry intimate apparel and hosiery predecessor julius kayser & co. founded 1958 headquarters greensboro north carolina usa area served north america key people kevin toomey president and ceo julia townsend executive vice president and general manager products hosiery socks lingerie sleepwear parent golden lady divisions no nonsense hue website http www.kayser roth.com kayser roth corporation a subsidiary of golden lady is an intimate apparel and hosiery manufacturer based in greensboro north carolina . the company currently markets two brands in north america no nonsense and hue . history edit julius kayser & co. the predecessor to the modern kayser roth corporation was founded in the early 20th century by julius kayser and was a notable manufacturer of hosiery lingerie and gloves . in 1958 the company purchased the chester h. roth company forming kayser roth . alfred p. slaner the first head of the merged company developed supp hose hosiery . 1 in 1973 in order to compete with the l eggs brand currently owned by hanesbrands kayser roth launched no nonsense which was one of the first brands of hosiery to be sold in supermarkets drugstores and discount department stores . in 1975 kayser roth was purchased by conglomerate gulf western . in the years under gulf western s stewardship improvements were made to canadian manufacturing plants most notably in ontario and quebec . forays into diverse markets such as the automotive industry were carried out . during the late 1970s and early 1980s almost every automobile produced had kayser roth components on board . in 1985 gulf western began divesting all of its non entertainment enterprises with kayser roth being sold to the wickes companies . eight years later the mexican hosiery manufacturer grupo synkro purchased the company for approximately us 230 000 000 . 2 in 1999 italian golden lady the largest hosiery manufacturer in europe acquired kayser roth corporation from grupo synkro and reorganized the company . during the 2000s decade the no nonsense brand expanded to include bras panties sleepwear socks for women and men and foot comfort products . in april 2011 kayser roth partnered to become an exclusive distributor of socks and hosiery for jockey international . today kayser roth products are featured on the television show gossip girl and have also previously been showcased on the view . references edit kayser roth corporation . textile industry history . retrieved 2010 09 04 . grupo synkro and mexican investment group agree to acquire kayser roth corporation . pr newswire association llc . retrieved 2010 09 04 . external links edit kayser roth v t e hosiery lower leg bobby socks bootee knee highs leg warmer loose socks socks tabi toe socks crew sock dress socks anklet low cut full leg fully fashioned stockings hold ups leggings legskin pantyhose stocking tights historical boothose hose brands aerie aristoc frederick s of hollywood gerbe gilly hicks hanes hanesbrands jockey international l eggs levante kayser roth pretty polly spanx victoria s secret wolford v t e lingerie upper torso types of bras history bandeau nursing bra sports bra training bra underwire bra male bra other garments babydoll bustier camisole dudou negligee torsolette y m lower torso bikini boyshorts french knickers girdle girl boxers panties tanga tap pants thong g string full torso bodybriefer corsage corset corselet nightshirt playsuit slip teddy hosiery garter knee highs pantyhose stocking historical basque boudoir cap bustle chemise crinoline farthingale hoop skirt liberty bodice pannier pantalettes petticoat pettipants waist cincher accessories falsies lingerie tape brands list of lingerie brands retail brastop figleaves herroom journelle true & co. retrieved from https en.wikipedia.org w index.php title kayser roth & oldid 740957767 categories hosiery brandslingerie brandsunderwear brandscompanies established in 1958clothing companies of the united statescompanies based in greensboro north carolinahidden categories articles needing additional references from december 2013all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 24 september 2016 at 12 23 . text is available under the 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