that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . november 2012 learn how and when to remove this template message mahindra & mahindra india limited mahindra rise type public traded as bse 500520 bse sensex constituent industry automotive founded 1945 ludhiana headquarters mumbai maharashtra india area served worldwide key people anand mahindra chairman & managing director products automobiles commercial vehicles two wheelers revenue 72 474 crore us 11 billion 2015 1 operating income 8 793 crore us 1.3 billion 2015 1 net income 2 592 crore us 390 million 2015 1 total assets 61 239 crore us 9.1 billion 2015 1 number of employees 34 612 mar 2013 2 parent mahindra group subsidiaries mahindra two wheelers limited ssangyong motor company peugeot motorcycles 51 % website www.mahindra.com mahindra and mahindra limited m & m is an indian multinational automobile manufacturing corporation headquartered in mumbai maharashtra india . 3 it is one of the largest vehicle manufacturers by production in india and the largest manufacturer of tractors across the world . 4 it is a part of mahindra group an indian conglomerate . it was ranked 21st in the list of top companies of india in fortune india 500 in 2011 . 5 its major competitors in the indian market include maruti suzuki tata motors ashok leyland and others . 6 contents 1 history 2 operations 2.1 automobiles 2.2 automobile assembly plants 2.3 military defense 2.4 energy 2.5 farm equipment 3 employees 4 company updates 5 awards and recognitions 6 see also 7 references 8 external links history edit mahindra & mahindra s kandivali unit auto sector main gate overlooking western express highway mumbai . mahindra & mahindra was set up as a steel trading company in 1945 in ludhiana as mahindra & mohammed by brothers k.c. mahindra and j.c. mahindra and malik ghulam mohammed . 7 after india gained independence and pakistan was formed mohammed emigrated to pakistan . the company changed its name to mahindra & mahindra in 1948 . 8 it eventually saw a business opportunity in expanding into manufacturing and selling larger muvs starting with the assembly under licence of the willys jeep in india . soon established as the jeep manufacturers of india the company later commenced manufacturing light commercial vehicles lcvs and agricultural tractors . today mahindra & mahindra is a key player in the utility vehicle manufacturing and branding sectors in the indian automobile industry with its flagship mahindra xuv500 and uses india s growing global market presence in both the automotive and farming industries to push its products in other countries . over the past few years the company has taken interest in new industries and in foreign markets . they entered the two wheeler industry by taking over kinetic motors in india . 9 m & m also has a controlling stake in the reva electric car company 10 and acquired south korea s ssangyong motor company in 2011 . 11 in 2010 11 m & m entered in micro drip irrigation with the takeover of epc industries ltd in nashik . operations edit automobiles edit automotive mahindra & mahindra limited mahindra scorpio mahindra scorpio getaway mahindra bolero mahindra xuv 500 mahindra quanto mahindra thar mahindra xylo mahindra verito mahindra e2o mahindra kuv100 mahindra tuv300 mahindra verito vibe mahindra & mahindra branded on its products usually as mahindra produces suvs saloon cars pickups commercial vehicles and two wheeled motorcycles and tractors . it owns assembly plants in india mainland china prc 12 the united kingdom 13 and has three assembly plants in the united states . mahindra maintains business relations with foreign companies like renault sa france . 14 m & m has a global presence 15 and its products are exported to several countries . 16 its global subsidiaries include mahindra europe s.r.l. based in italy 17 mahindra usa inc. mahindra south africa 18 and mahindra china tractor co. ltd. 19 20 mahindra started making passenger vehicles firstly with the logan in april 2007 under the mahindra renault joint venture . 21 m & m made its maiden entry into the heavy trucks segment with the mahindra truck and bus division the joint venture with international truck usa . 22 mahindra produces a wide range of vehicles including muvs lcvs and three wheelers . it manufactures over 20 models of cars including larger multi utility vehicles like the scorpio and the bolero . it formerly had a joint venture with ford called ford india private limited to build passenger cars . at the 2008 delhi auto show mahindra executives said the company was pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years including an entry level suv designed to seat five passengers and powered by a small turbodiesel engine . 23 true to their word mahindra & mahindra launched the mahindra xylo in january 2009 selling over 15 000 units in its first six months . 24 also in early 2008 mahindra commenced its first overseas ckd operations with the launch of the mahindra scorpio in egypt 25 in partnership with the bavarian auto group . this was soon followed by assembly facilities in brazil . vehicles assembled at the plant in bramont manaus include scorpio pik ups in single and double cab pick up body styles as well as suvs . 26 mahindra planned to sell the diesel suvs and pickup trucks starting in late 2010 in north america 27 through an independent distributor global vehicles usa based in alpharetta georgia . 28 mahindra announced it would import pickup trucks from india in knockdown kit ckd form to circumvent the chicken tax . 29 ckds are complete vehicles that were assembled in the u.s. from kits of parts shipped in crates . 29 on 18 october 2010 however it was reported that mahindra had indefinitely delayed the launch of vehicles into the north american market citing legal issues between it and global vehicles after mahindra retracted its contract with global vehicles earlier in 2010 due to a decision to sell the vehicles directly to consumers instead of through global vehicles . 30 however a november 2010 report quoted john perez the ceo of global vehicles usa as estimating that he expected mahindra s small diesel pickups to go on sale in the u.s. by spring 2011 although legal complications remained and perez while hopeful admitted that arbitration could take more than a year . 31 later reports suggested that the delays may be due to mahindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to americans . 32 in june 2012 a mass tort lawsuit was filed against mahindra by its american dealers alleging the company of conspiracy and fraud . 33 mahindra & mahindra has a controlling stake in mahindra reva electric vehicles . in 2011 it also gained a controlling stake in south korea s ssangyong motor company . mahindra launched its relatively heavily publicised suv xuv500 code named as w201 in september 2011 . the new suv by mahindra was designed in house and it was developed on the first global suv platform that could be used for developing more suvs . in india the new mahindra xuv 500 came in a price range between 1 140 000 1 500 000 . the company was expected to launch 3 products in 2015 2 suvs and 1 cv and an xuv 500 hybrid . mahindra s two wheeler segment launched a new scooter in the first quarter of 2015 . 34 besides india the company also targeted europe africa australia and latin america for this model . 35 mahindra president mr. pawan goenka stated that the company planned to launch six new models in the year . 36 the company launched the cng version of its mini truck maxximo on 29 june 2012 . 37 a new version of the verito in diesel and petrol options was launched by the company on 26 july 2012 to compete with maruti s dzire and toyota kirloskar motor s etios . 38 on 30 july 2015 mahindra released sketches of a new compact suv called the tuv300 slated to be launched on 10 september 2015 . 39 the tuv300 design took cues from a battle tank and used a downsized version of the mhawk engine found on the xuv500 scorpio and some models of the xylo . this new engine was christened as the mhawk80 . 40 wikimedia commons has media related to mahindra vehicles . automobile assembly plants edit bangalore karnataka india mahindra e2o chakan maharashtra india mahindra maxximo mahindra supro mahindra xuv500 mahindra tuv300 mahindra kuv100 mahindra pik up ssangyong rexton haridwar uttarakhand india mahindra bolero mahindra scorpio s2 mahindra alfa nasik maharashtra india mahindra thar mahindra xylo mahindra quanto mahindra bolero mahindra scorpio mahindra pik up mahindra verito zaheerabad telangana india mahindra bolero camper mahindra tourister mahindra alfa auto mahindra jeeto military defense edit the company has built and assembled military vehicles commencing in 1947 with the importation of the willys jeep that had been widely used in world war ii . 41 its line of military vehicles include the axe . it also maintains a joint venture with bae systems defence land systems india . 42 energy edit mahindra & mahindra entered the energy sector in 2002 in response to growing demands for increased electric power in india . 43 since then more than 150 000 mahindra powerol engines and diesel generator sets gensets have been installed in india . the inverters batteries and gensets are manufactured at three facilities in pune maharashtra chennai tamil nadu and delhi ; and 160 service points across india offer 24 7 support to most key markets . powerol is present in countries across latin america africa the middle east and southeast asia and expanding into the united arab emirates bangladesh and nepal . 43 mahindra powerol s energy services consist mostly of power leasing and telecom infrastructure management . 44 in 2006 it became a major market leader in the telecom segment and in 2011 its market share passed 45 percent . citation needed mahindra cleantech ltd focuses in eco friendly or green power . in response to growing acceptance of solar power it formed a subsidiary mahindra solar in 2010 to offer a range of solar solutions both off grid and on grid alongside engineering procurement and construction epc . 45 mahindra epc is the engineering procurement & construction arm of the mahindra group . a portfolio company under the cleantech arm of mahindra partners they offer solar solutions spanning on grid epc engineering procurement and construction and off grid products . the company commenced its operations in the year 2011 and has commissioned over 60 mw worth of solar pv projects . 46 meanwhile its off grid products include power packs and rooftop setups for business organisations and public institutions alongside rural electrification through lanterns and home and street lighting systems . the company works closely with mahindra s farm equipment division to offer lighting products to some of the more rural areas in india . it also works with mahindra powerol to offer solar power backup to telecom sites in india . in 2011 mahindra solar received a crisil rating of sp1a in 2011 the highest rating for any solar photovaltaic off grid company . 45 farm equipment edit main article mahindra tractors mahindra 475 di 2015 the most popular model in production since 1964 mahindra began manufacturing tractors for the indian market during the early 60s . it is the top tractor company in the world by volume with annual sales totaling more than 200 000 tractors . since its inception the company has sold over 2.1 million tractors . 47 mahindra & mahindra s farm equipment division mahindra tractors has over