please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . january 2014 learn how and when to remove this template message this article has been nominated to be checked for its neutrality . discussion of this nomination can be found on the talk page . june 2014 learn how and when to remove this template message learn how and when to remove this template message rotary watches ltd established switzerland 1895 type privately held company industry watch movement & case manufacturing founded 1895 by moise dreyfuss headquarters regent street london united kingdom key people robert dreyfuss chairman products wristwatches accessories website rotary official website rotary watches ltd was established at la chaux de fonds switzerland by moise dreyfuss in 1895 . by the 1920s family members georges and sylvain dreyfuss began importing rotary watches to britain which was to become the company s most successful market . since 2014 it has been owned by citychamp watch & jewellery group limited an investment holding company formerly known as china haidian holdings until 2014 . 1 in 1940 rotary became the official watch supplier for the british army . 2 coinciding as this did with the second world war and the drafting of huge numbers into the army the move put a rotary watch in almost every household in britain leaving a lasting impression of the brand in the uk . more recently rotary watches was elected as one of the uk s superbrands in 2006 3 and has retained its place in successive years . the winged wheel rotary logo was first introduced in 1925 and has since undergone only minor changes in appearance . in addition to its traditional brand the company also produces watches under the more exclusive dreyfuss & co name . rotary is a member of the federation of the swiss watch industry fh . rotary watches head office is now in the uk and it is a wholly owned chinese company . rotary offers a range of timepieces manufactured in switzerland together with a range of less expensive pieces made elsewhere usually with movements from japan or china which are then assembled in japan or china . rotary watches typically use either a quartz or automatic movement and often feature what rotary refer to as the dolphin standard equivalent to at least iso 2281 meaning they are water resistant and may be suitable for all day swimming and diving . unique to rotary is the revelation design of reversible watch which features two distinct movements and faces allowing the wearer to change style at will or easily switch between two different time zones . references edit http www.watchpro.com dreyfuss group bought by china haidian swiss automatic watches from rotary with over a century of watchmaking heritage . rotarywatches.com . retrieved 2014 01 23 . rotary watches voted superbrand for quality innovation and value . rotarywatches.com . retrieved 2014 01 23 . external links edit official website retrieved from https en.wikipedia.org w index.php title rotary watches & oldid 716024679 categories companies established in 1895watch brandswatch manufacturing companies of switzerlandwatch manufacturing companies of the united kingdombritish brandsswiss brandshidden categories articles lacking reliable references from january 2014all articles lacking reliable referencesarticles needing pov check from june 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais edit links this page was last modified on 19 april 2016 at 11 41 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view