mattel industry toys founded june 19 1930 ; 86 years ago june 19 1930 ; 86 years ago founder herman fisher irving price margaret evans price helen schelle headquarters east aurora new york u.s. revenue us 2.16 billion 2011 parent quaker oats company 1969 1991 indpendent 1991 1993 mattel 1993 present website fisher price.com fisher price is an american company that produces toys for children headquartered in east aurora new york . fisher price has been a wholly owned subsidiary of mattel since 1993 . contents 1 history 2 products 3 toy recall 4 current brands and products 5 baby gear products 6 historic brands & products 7 video games 8 other fisher price products 9 references 10 external links history edit founded in 1930 by herman fisher irving price price s illustrator artist wife margaret evans price and helen schelle the name fisher price was established by combining two of the three names . fisher worked previously in manufacturing selling and advertising games for a company in churchville new york . price had retired from a major variety chain store and helen schelle previously operated penny walker toy shop in binghamton new york . fisher price s fundamental toy making principles centered on intrinsic play value ingenuity strong construction good value for the money and action . early toys were made of heavy steel parts and ponderosa pine which resisted splintering and held up well to heavy use . the details and charm were added with colorful lithographic labels . 1 mrs. price was the first art director and designed push pull toys for the opening line based on characters from her childrens books . in 1931 three of the four founders took 16 of their wooden toys to the american international toy fair in new york city and they quickly became a success . the first fisher price toy ever sold was dr. doodle in 1931 . the same toy in excellent condition would be worth a considerable amount in today s collectibles market . 2 in the early 1950s fisher price identified plastic as a material that could help the company incorporate longer lasting decorations and brighter colors into its toys . buzzy bee was the first fisher price toy to make use of plastic . 3 by the end of the 1950s fisher price manufactured 39 toys incorporating plastics . during the 1960s the play family later known as little people product line was introduced and soon overtook the popularity of earlier toys . herman fisher retired at the age of 71 in 1969 and the quaker oats company bought fisher price the same year . in 1991 fisher price regained its independence from the quaker oats company and became a publicly traded company . two years later in november 1993 fisher price became a wholly owned subsidiary of mattel . a new management group set the company s focus on basic infant and preschool products and began expansion into international markets . by 1997 mattel decided to market all of its preschool products under the fisher price name . products edit fisher price has created approximately 5 000 different toys since the early 1930s . one of fisher price s best known lines is little people toys which includes people and animal figures along with various play sets such as a house farm school garage and vehicles . the figures which originally were wooden peg style characters are now molded of plastic and have detailed features . 4 in addition to little people some of the toys and toy brands that have remained popular for many years include power wheels view master rescue heroes the chatter telephone and the rock a stack . other brands marketed under the fisher price name over the years include disney sesame street dora the explorer and see n say . fisher price also designs and sells infant care products and has begun developing electronic toys for preschoolers . in 2009 fisher price bought all toy rights to thomas & friends except for the learning curve wooden products . through mattel s 2012 acquisition of hit entertainment which subsequently became a division of fisher price mattel now owns the property outright . with this toys based on mike the knight and bob the builder have been subsequently released . toy recall edit on august 2 2007 fisher price recalled close to a million toys including the dora the explorer and sesame street toys because of possible hazards due to the toys being coated in lead based paint . 5 purchasers of fisher price toys can get information on country specific recall details and share the facts about affected toys in their area by visiting mattel voluntary safety recall facts . 6 current brands and products edit blaze and the monster machines related products bob the builder related products boj related products bright beats disney products dora the explorer and dora and friends related products imaginext jake and the never land pirates related products laugh & learn little people update of the play family line loving family dollhouses and accessories mega bloks mickey mouse clubhouse related products the octonauts related products power wheels rainforest jumparoo shimmer and shine related products smart toy spinnyos think & learn thomas & friends related products baby gear products edit baby bouncers baby monitors baby swings booster seats car seats entertainers & activity centers high chairs infant seats play yards rainforest collection strollers tubs & potties historic brands & products edit adventure people all grown up related products alphabet magnet board amazing animals baby gymnastics barney related products blue s clues related products brilliant basics chatter telephone 7 construx building toys corn popper the croods related products dance baby dance doodle pro changed name from magna doodle espn products fimbles related products flip track replaced in 2003 by geotrax still compatible with geotrax fun 2 learn fusion crew geotrax rail and road systems jolly jumping jack crib toy kid tough electronics the koala brothers related products krypto the superdog related products kung fu panda 2 related products lazytown related products learn through music little einsteins related products little mommy baby dolls and their various accessories little superstar matchbox junior mike the knight related products miracles and milestones movie viewer my friend dolls mikey becky etc. the muppets related products ocean wonders peek a blocks pixter play family pocket rockers pop onz powertouch learning system puffalumps purr tenders 1987 88 pxl 2000 camcorder quizard the learning wizard rescue heroes roll a rounds roly poly sesame street related products shake n go smart cycle smart shopper snap n style friends & fashions sparkart creativity system spongebob squarepants related products star station entertainment system talk to me books with record discs built into the pages team umizoomi related products toddlerz toots the train toy story related products veggietales related products view master woodsey wow wow wubbzy related products video games edit starting in the 1980s seven games which carried the fisher price name have been published by gametek for the pc and the commodore 64 . in 1990 three of these titles were ported to the nintendo entertainment system fun flyer 1984 firehouse rescue 8 1988 little people bowling alley 1989 school bus driver 1989 my grand piano 1989 perfect fit 9 1990 i can remember 10 1990 other titles published by fisher price include time to play pet shop 11 1996 great adventures pirate ship 12 1998 big action construction 2001 other fisher price products edit other fisher price products include activegear for families on the go books software car travel accessories footwear infant carriers music eyeglasses and videos . references edit fisher price toys classic toys . about.com vintage fisher price toys antiques antiques.com fisher price pre school toys buying guide pages.ebay.com little people history thisoldtoy.com fisher price recalls licensed character toys due to lead poisoning hazard mattel voluntary safety recall facts coopee todd . chatter phone from fisher price 1962 . toytales.ca . fisher price firehouse rescue release date . gamefaqs . retrieved 2008 07 26 . fisher price perfect fit release date . gamefaqs . retrieved 2008 07 26 . fisher price i can remember release date . gamefaqs . retrieved 2008 07 26 . fisher price time to play pet shop . www.museumofplay.org . retrieved 2016 02 10 . great adventures by fisher price pirate ship pc . ign . retrieved 2016 02 10 . external links edit fisher price.com the official site of fisher price . v t e fisher price brands chatter telephone geotrax imaginext little people planet heroes power wheels rescue heroes smart cycle view master v t e mattel toys american girl barbie my scene big jim cabbage patch kids chatty cathy creepy crawlers dc universe batman diva starz fijit friends flavas furryville food fighters hot wheels intel play lady lovely locks liddle kiddles magic 8 ball manta force masters of the universe princess of power matchbox max steel mindflex monster high ever after high my child pixter pixel chix polly pocket popples radica rainbow brite see n say slime what s her face wwe xtractaurs games apples to apples balderdash bezzerwizzer blokus mad gab othello outburst phase 10 rock em sock em robots scrabble except us and canada scene it skip bo toss across u.b. funkeys uno doc mcstuffins game consoles & computers aquarius children s discovery system hyperscan intellivision business units fisher price mattel creations hit entertainment mega brands tyco toys corporate acquisitions bluebird toys ideal toy company view master international litigation barbie girl song case barbie s restaurants trademark dispute view master factory lawsuit retrieved from https en.wikipedia.org w index.php title fisher price & oldid 744359120 categories toy companies of the united statesmattelfisher pricecompanies established in 1930manufacturing companies based in new yorkcompanies based in erie county new yorkhidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages catal e tinadanskdeutschespa olfran aisitaliano nederlands sloven inasvenska edit links this page was last modified on 14 october 2016 at 18 26 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view