public traded as pse jfc industry restaurants founded quezon city philippines january 28 1978 ; 38 years ago 1978 01 28 headquarters 5th floor jollibee plaza emerald ave. ortigas center pasig philippines key people tony tan caktiong chairman ernesto tanmantiong president and ceo products hamburgers chicken french fries soft drinks coffee brunch salads desserts breakfast revenue 100.78 billion fy 2015 1 operating income 3.90 billion fy 2011 1 profit 3.25 billion fy 2011 1 total assets 38.90 billion fy 2011 1 total equity 3.25 billion fy 2011 1 number of employees 14 635 fy 2011 1 subsidiaries chowking greenwich pizza red ribbon mang inasal website jollibee brand website jollibee foods corporation also called jfc and popularly known as jollibee is a filipino multinational chain of fast food restaurants headquartered in pasig philippines . jfc is the owner of the popular fast food brand jollibee dubbed as asia s answer to mcdonald s in the fast food burger business . 2 with the success of its flagship brand jfc acquired some of its competitors in the fast food business in the philippines and abroad such as chowking greenwich pizza red ribbon mang inasal and burger king philippines . 3 as of january 2015 jfc had a total of more than 3 000 stores worldwide 4 with system wide retail sales totaling 82.1 billion pesos for the fiscal year 2011 . 5 contents 1 history 1.1 expansion and acquisitions 2 products 3 branch locations 3.1 international presence of jollibee stores 3.2 by country and territory 3.2.1 hong kong 3.2.2 united states 3.2.3 united arab emirates 3.2.4 vietnam 3.2.5 former branches 4 mascots 5 jollitown 6 awards 7 jollibee foundation 7.1 busog lusog talino blt 8 gallery 9 references 10 external links history edit in 1975 tony tan caktiong and his family opened a magnolia ice cream parlor in cubao quezon city . 6 7 in 1978 he and his siblings engaged the services of a management consultant manuel c. lumba who shifted the business focus from ice cream to hot dogs after his studies showed a much larger market waiting to be served . 6 lumba was tan s last business and management mentor . jollibee experienced rapid growth . it was able to withstand the entry of mcdonald s in the philippines in 1981 by focusing on the specific tastes of the filipino market which differed from the american fast food company . 4 the chain opened successful milestone stores in the following years its 100th branch in davao in 1991 ; its 200th store in malolos bulacan in 1996 ; its 300th store in balagtas bulacan in 1998 ; its 400th store in intramuros manila in 2001 ; its 500th store in basilan in 2004 ; its 600th store in aparri in 2007 ; 7 8 its 700th store in harrison road baguio city in 2010 ; 9 its 800th store in malaybalay city bukidnon on october 18 2013 ; 10 and its 900th store in palo leyte on september 30 2015 . expansion and acquisitions edit a jollibee restaurant at central hong kong the company acquired 80 % of greenwich pizza in 1994 . from a 50 branch operation greenwich gradually established a strong presence in the food service industry . in early 2006 jollibee foods corp. bought out the remaining shares of its partners in greenwich pizza corp. equivalent to a 20 % stake for p384 million in cash . 11 in 1996 jollibee became the sole franchisee of d lifrance for philippines staying in operation in the country until late 2010 . in 2000 the company acquired chowking a chinese fast food restaurant thus making jollibee a part of the asian quick service restaurant segment . 12 13 in 2004 jollibee acquired chinese fast food chain yonghe dawang for 22.5 million . jollibee entered into a joint venture contract with us based chow fun holdings llc the developer and owner of jinja bar bistro in new mexico in which jollibee acquired a 12 % stake for 950 000 . 14 15 16 in 2005 jollibee acquired red ribbon a bakeshop business in the philippines . in less than 5 years jollibee managed to nurture the business and transform it into a popular and rapidly growing bakeshop chain . in 2006 jollibee purchased 70 % of taipei restaurant lao dong in june and chun shui tang tea house . in 2007 jollibee acquired the chinese fast food chain hongzhuangyuan for 50.5 million roughly p2 billion . 17 jollibee s 900th store in palo leyte a colonial themed jollibee branch in agoo la union . on august 26 2008 jollibee formally signed a p2 .5 billion 55.5 million deal with beijing based hong zhuang yuan through its wholly owned subsidiary jollibee worldwide pte. ltd. the sale is subject to the approval of china s ministry of commerce . on october 19 2010 jollibee acquired 70 % share of mang inasal a filipino food chain specializing in barbecued chicken for p3 billion 68.8 million . 18 19 20 the same month jollibee signed a deal to acquire 55 percent of china s guangxi san ping wang food and beverage management co. ltd. operators of the san pin wang beef noodle business for 30 million rmb . 21 on october 2011 jollibee acquired a 54 % stake in bk titans inc. the sole franchisee of burger king in the philippines . 22 in 2011 jollibee opened 260 new stores of which 167 were in the philippines led by mang inasal 86 and jollibee 40 . this brought the company s total number of stores to 2 001 as of the end of december 2011 . the same year jollibee closed manong pepe foodchain in favor of mang inasal 23 and sold d lifrance to caf france . 24 overseas jollibee opened 93 stores led by yonghe king in china 70 and jollibee vietnam 11 . in 2013 jollibee opened its first store in virginia beach virginia as well as in houston texas . 25 both locations were chosen for their strong filipino presence . a chicago suburb skokie illinois will have their opening sometime in july 2016 . 26 jollibee is also slated to open a restaurant in jacksonville florida sometime in september 2016 . 27 its restaurants in mainland china are responsible for about 12 % of the company s total sales mostly through chains it acquired . 4 the restaurant plans to expand to toronto in canada 28 malaysia and indonesia . 29 it also plans to expand throughout the southern united states such as atlanta charlotte and dallas and midwestern united states starting with chicago . 28 currently aside from its flagship brand jollibee the group s other brands and acquisitions are chowking greenwich red ribbon mang inasal yonghe king china and hong zhuang yuan china as well as a majority stake in the firm that controls the burger king franchise in the philippines . 30 31 in october 2015 jollibee announced that it has acquired a 40 percent stake in smashburger in a deal that values the american fast casual burger chain at 335 million . 32 in january 2016 the company announced it was participating in a joint venture to bring 1 400 dunkin donuts stores to china over the next 20 years 4 products edit jollibee is an american style fast food restaurant with filipino influenced dishes specializing in burgers spaghetti chicken and some local filipino dishes . in the philippines jollibee serves coca cola products for its beverages ; in overseas markets the chain serves pepsi products . jollibee s flagship product is its fried chicken which is branded as chickenjoy . 33 branch locations edit international presence of jollibee stores jollibee started with five branches in 1978 and has grown to a strong network of a total of 890 stores in the country and 133 stores internationally . it is the largest fast food chain in the country with international locations in brunei hong kong kuwait qatar saudi arabia singapore vietnam the united arab emirates and the united states . 34 in 2013 jollibee president and ceo tony tan caktiong stated that jollibee was open to plans to open a branch in europe due to popular demand but that such plans were not then prioritized . 35 36 37 however it was later reported in march 2015 that jollibee planned to expand to europe through an unspecified country in 2017 2018 . 38 in a forum on october 29 2015 tan announced that jollibee plans to open its first branches in italy 33 and the united kingdom 33 in 2016 and in australia 39 and japan 39 in 2017 . it was also announced that jollibee would open its first branches in canada 39 malaysia 39 and oman 39 in 2016 . as of the end of september 2012 jollibee was operating 2 040 stores in the philippines for all of its brands 765 for jollibee 383 for chowking 201 for greenwich 209 for red ribbon 457 for mang inasal and 25 for burger king . jollibee has also considered returning to the indonesian market . 29 international presence of jollibee stores edit asia brunei 1987 hong kong september 1996 philippines main hub singapore 2013 vietnam october 1996 north america united states 1998 canada canada december 2016 middle east saudi arabia 1995 kuwait 1995 1999 ; 2012 qatar 2010 united arab emirates 1995 ; 2015 bahrain 1995 ; 2015 planned locations australia 2017 39 indonesia late 2015 mid 2017 29 italy 2016 33 japan 2017 39 malaysia 2016 39 oman 2016 39 united kingdom 2016 33 former locations taiwan 1986 1993 guam 1996 2003 malaysia 29 indonesia 29 papua new guinea c. 1997 2002 china 1998 2001 northern mariana islands 1999 2009 first introduction in the united arab emirates and kuwait later closed . both reintroduced in 2015 . 2 by country and territory edit hong kong edit in hong kong there are currently 2 branches located in central 13 connaught road central and 61 connaught road central . the first one at 13 connaught road central was renovated in 2013 . the second one at 61 connaught road central was opened in 2016 . citation needed united states edit jollibee in houston texas in the united states jollibee has locations in california hawaii nevada new jersey new york texas illinois washington virginia . 40 united arab emirates edit jollibee opened its first store in the united arab emirates in april 1995 in dubai 41 but later closed . 42 in 2015 jollibee returned to the emirati market by opening a store in dubai 2 43 plus a second one in february 2016 . a third store in al ghurair center opened in august 2016 citation needed vietnam edit the first jollibee branch in vietnam was opened in october 1996 at the super bowl in ho chi minh city . jollibee has no less than 20 stores in vietnam as of 2012 with branches in the cities of ho chi minh city hanoi da nang nha trang in the provinces of vinh phuc dong nai and in the mekong delta region . 44 former branches edit jollibee had former branches in taiwan china and the united arab emirates . jollibee launched its first branch in taiwan in 1986 also its first branch outside the philippines . 45 jollibee launched its first mainland china branch in xiamen in 1998 but later closed in 2001 . jollibee focused on acquiring already popular restaurant chains in china . 35 jollibee launched its first branch in dubai in 1995 but it was later closed . 2 jollibee previously had branches in malaysia and indonesia but were later closed down due to the 1997 asian financial crisis . 29 46 jollibee had operations in the northern mariana islands and had 3 branches in the u.s. territory at its peak 2 in saipan and 1 in chalan kanoa . the first branch was opened in late 1999 . the