subsidiary industry technology consulting technology services information and communications technology predecessor equant november 2000 global one january 2000 founded 1 june 2006 2006 06 01 as orange business services key people st phane richard ceo orange s.a. thierry bonhomme ceo orange business services revenue 7.1 billion 2011 1 number of employees 30 000 1 parent orange s.a. website www.orange business.com orange business services the business services arm of orange s.a. is a global integrator of communications products and services for multinational corporations . 2 it offers integrated communications products and services to global enterprises in cloud computing unified communications and collaboration ; 3 which manage and integrate the complexity of international communications . 2 orange business services was founded on 1 june 2006 through a rebranding and consolidation of the existing france telecom businesses of equant and wanadoo . 4 5 6 it operates in over 220 countries and territories and employs over 30 000 employees in 166 countries . 1 contents 1 history 1.1 background of global ownership of orange before may 2000 1.2 evolution of business services arm of france telecom 2000 2006 1.3 launch of orange business services 2006 present 2 organisation and operations 3 products and services 4 case studies 5 see also 6 references 7 external links history edit background of global ownership of orange before may 2000 edit further information orange uk history and orange telecommunications history in may 2000 the orange brand through a complicated set of mergers and divisions 7 8 was acquired and eventually retained by orange s.a. 9 10 then a fully owned subsidiary of france t l com . the chain of mergers that led to the may 2000 acquisition are as follows ; the inception of orange brand was in 1990 in united kingdom with the formation of microtel communications ltd 11 a consortium initially formed by pactel corporation american british aerospace bae now bae systems millicom and matra french ; 12 and later to be wholly owned by bae . 13 in july 1991 the hong kong based conglomerate hutchison whampoa through a stock swap deal with bae acquired a controlling stake of 65 % in microtel who by then had won a license to develop a personal communications network pcn network in united kingdom . 12 13 subsequently hutchison renamed microtel to orange personal communications services ltd and on 28 april 1994 orange brand was launched in the uk mobile phone market . a holding company structure was adopted in 1995 with the establishment of orange plc. in april 1996 orange went public and floated on the london stock exchange and nasdaq 14 majority owned by hutchison 48.22 % 15 16 followed by bae 21.1 % . 14 in june 1996 it became the youngest company to enter the ftse 100 valued at 2.4 billion . and by july 1997 orange had gained one million customers . the stint as a public company came to an end in october 1999 when it was acquired for us 33 billion by the german conglomerate mannesmann ag . 17 18 the mannesmann s acquisition of orange triggered vodafone to make a hostile takeover bid for the german company . shortly thereafter in february 2000 vodafone acquired mannesmann for us 183 billion and decides to divest orange as the eu regulations wouldn t allow it to hold two mobile licences . 19 france t l com in may 2000 announced the acquisition of the global operations of orange from vodafone for us 37 billion and the transaction was completed in august 2000 . 20 21 22 evolution of business services arm of france telecom 2000 2006 edit with the strategic ambition to become an integrated player in managed data networks and ip based communication and hosting for multinational and local enterprises 23 france telecom in january 2000 bought out its two partner s stake sprint nextel and deutsche telekom in the joint venture founded in january 1996 global one for us 3.88 billion . 24 in november 2000 france telecom acquired a controlling stake of 53 % in dutch based network operator equant 25 part of the sita group of companies which provided network services to the air transport industry . france telecom started the process of integrating global one unit with equant in 2001 and acquired all outstanding equant stock by 2005 . 26 27 launch of orange business services 2006 present edit on 1 june 2006 france telecom announced the consolidation of the group s business services operations and rebranded the businesses of equant and wanadoo to a new single entity orange business services . 28 the rebranding exercise created france telecom sa s global brand for mobile telephony as well as all broadband and business connectivity services orange . 28 organisation and operations edit it operates in over 220 countries and territories and employs over 30 000 employees in 166 countries . 29 it is organised in the following geographical divisions europe based in paris france middle east & africa asia pacific based in singapore india australasia north america latin america based in petr polis brazil russia it has four major services centers in mauritius cairo gurgaon and petr polis . products and services edit it offers integrated communication products and services to global enterprises in cloud computing unified communications and collaboration which manage and integrate the complexity of international communications . 30 31 the service and products portfolio include end to end enterprise integration in data center management server management network management pc life cycle management security management and messaging administration . deliver and manage complex pbx ip voice based services unified communications & collaboration services itil aligned methodology and processes application management capabilities across verticals for crm applications ipt applications database integration remote infrastructure management services wan lan integration design and management expertise case studies edit the complex merger operations that led to ownership of orange by france telecom and its subsequent branding is a subject for numerous management case studies on topics like strategic management 8 32 33 brand management 7 8 33 34 pest analysis 7 financing methods of merger and acquisitions 32 and leveraged buyouts . 32 see also edit orange s.a. references edit a b c orange careers . retrieved 9 june 2012 . a b orange business services people and presence . orange sa . retrieved 9 june 2012 . orange business services named data communications service provider of the year 2012 . 8 june 2012 . retrieved 9 june 2012 . bloomberg business week company overview of orange business services . retrieved 9 june 2012 . orange business services history . hoovers.com . retrieved 9 june 2012 . linkedin orange business services profile . hoovers.com . retrieved 9 june 2012 . a b c management case study orange romania . coursework . retrieved 9 june 2012 . a b c the story of the cellular phone brand orange and how legal system affects branding case code bstr002 . icmrindia.org . retrieved 9 june 2012 . orange sa history . hoovers.com . retrieved 9 june 2012 . bloomberg business week company overview of orange sa . retrieved 9 june 2012 . orange sa profile . ide.go.jp . 20 november 2000 . retrieved 9 june 2012 . a b history of cellular services . licensing.ofcom.org.uk . retrieved 9 june 2012 . a b the facts 2004 pdf . na.baesystems.com . p. 107 . retrieved 9 june 2012 . a b bae s record breaking sterling eurobond issue pdf . 22 june 1999 . retrieved 9 june 2012 . hutchison whampoa releases annual results 1996 . 26 march 1996 . retrieved 9 june 2012 . telecommunications hutchison whampoa . 1996 . retrieved 9 june 2012 . mannesmann to buy uk cellular firm ; vodafone hutchinson likely to react . cnn . 21 october 1999 . retrieved 9 june 2012 . mannesman to buy orange for 33bn . new york times . 21 october 1999 . retrieved 26 december 2008 . vodafone seals mannesmann merger . bbc . 11 february 2000 . retrieved 26 december 2008 . orange s bright future . bbc . 8 january 2001 . retrieved 9 june 2012 . france telecom buys orange for 37 bn . financial express . 30 may 2000 . retrieved 9 june 2012 . france telecom clinches orange deal . bbc . 30 may 2000 . retrieved 9 june 2012 . france telecom to buy 100 % global one . 27 january 2000 . retrieved 9 june 2012 . global one joint venture collapses . cnet . 26 january 2000 . retrieved 9 june 2012 . france telecom takes over equant . bbc . 20 november 2000 . retrieved 9 june 2012 . france telecom equant sign multi billion dollar deal . 20 november 2000 . retrieved 9 june 2012 . equant n.v. history . fundinguniverse.com . retrieved 9 june 2012 . a b branded orange . 1 august 2005 . retrieved 9 june 2012 . by michelle donegan at & t and orange business services expand telepresence . 4 traders.com . retrieved 9 june 2012 . orange business services presentation at mit pdf . mit.edu . retrieved 9 june 2012 . at & t and orange business services expand telepresence . bloomberg . retrieved 9 june 2012 . a b c case study the acquisition of france telecom s.a and orange plc . retrieved 9 june 2012 . a b rebranding to branding a semiotical journey pdf . 18 march 2008 . retrieved 9 june 2012 . by prof. priyanshu jain asst. prof. marketing institute of marketing and management superbrands case studies orange . retrieved 9 june 2012 . external links edit official website v t e orange s.a. subsidiaries armenia belgium botswana cameroon central african republic democratic republic of the congo egypt france guinea guinea bissau ivory coast luxembourg madagascar mali moldova niger poland r union romania slovakia spain tunisia uganda globecast world tv orange business services india orange marine shareholdings bt group 4 % getesa 40 % jordan telecom group 51 % jordan telecom orange jordan korek telecom 20 % mauritius telecom 40 % m ditel 40 % sonatel 42 % telecom vanuatu limited 50 % telkom kenya 70 % products and services libon corporate directors st phane richard chairman and ceo v t e major information technology companies largest it companies largest internet companies largest software companies semiconductor sales leaders by year consulting and outsourcing accenture atos booz allen hamilton bt global services caci capgemini cgi group cognizant computer sciences corporation deloitte digital china fujitsu hcl technologies hitachi consulting hewlett packard enterprise services ibm global services indra sistemas infosys kpmg leidos nec ntt data orange business services t systems tata consultancy services tech mahindra unisys wipro imaging canon inc. hp inc. eastman kodak fujifilm konica minolta kyocera lexmark nikon olympus corporation panasonic ricoh samsung electronics seiko epson sharp sony toshiba xerox information storage adata dell technologies dell emc fujitsu hitachi data systems hewlett packard enterprise ibm kingston technology lenovoemc netapp oracle corporation plextor samsung electronics seagate technology silicon power sony toshiba transcend information western digital sandisk internet aol baidu facebook google iac interactivecorp microsoft naver netease netflix tencent twitter yahoo yandex cloud computing amazon web services google ibm microsoft oracle corporation rackspace salesforce.com e commerce only alibaba group amazon.com ebay groupon jd.com rakuten mainframes fujitsu ibm mobile devices acer inc. amazon.com apple asus bbk electronics oppo vivo blackberry limited hisense htc huawei i mobile karbonn mobiles lava mobiles lenovo motorola mobility lg electronics meizu micromax mobile microsoft nokia panasonic samsung sony tcl corporation true xiaomi zte networking equipment avaya cisco systems ericsson fujitsu hewlett packard enterprise huawei juniper networks motorola solutions nec nokia qualcomm zte oems celestica compal electronics flextronics foxconn jabil circuit pegatron quanta sanmina corporation tpv technology wistron corporation personal computers and servers acer inc. apple inc. asus dell fujitsu hp inc. lenovo lg electronics nec panasonic samsung electronics toshiba servers only cisco systems hewlett packard enterprise inspur oracle corporation point of sale casio ncr panasonic samsung electronics