founded norwalk connecticut 1996 founder john bello tom schwalm headquarters purchase new york u.s. products enhanced water fruit juice drinks tea parent pepsico website sobe.com sobe stylized as sobe is an american brand of teas fruit juice blends and enhanced water beverages owned by pepsico . the name sobe is an abbreviation of south beach named after the upscale area located in miami beach florida . in the past the sobe name has also been licensed for gum and chocolate products . sobe switched from glass bottles to plastic bottles for all of its beverages in 2010 . contents 1 company history 2 products 2.1 discontinued products 2.1.1 sobe mr. green 3 marketing campaigns 4 references 5 external links company history edit sobe began as the south beach beverage company a drink manufacturer based in norwalk connecticut from 1996 2001 . their first product was sobe black tea 3g which contained ginseng guarana and ginkgo . it proved popular and led to the introduction of other flavors . the company was bought by pepsico in october 2000 . 1 not in citation given it was co founded by john bello and tom schwalm in 1995 . products edit sobe bottles sobe lifewater a vitamin infused beverage that competes with vitamin water . most of the flavors are non caloric and use steviol glycosides for natural sweetening . sobe elixirs a line of fully sweetened with sucrose beverages with herbal extracts and some vitamins . sobe tea a line of iced tea beverages with herbal extracts . sobe pure rush a line of energy drinks no longer available in the united states . discontinued products edit sobe qi sobe adrenaline rush sobe no fear sobe elixirs 3c power line sobe synergy sobe special recipes sobe essential energy sobe ice sobe zen blend sobe wisdom sobe superman so be good sobe dragon sobe love bus sobe mr. green edit mr. green sobe a 20 oz bottle of sobe mr. green type soft drink manufacturer sobe division of pepsico country of origin united states introduced 2002 discontinued 2003 color green tinted 2 flavor pepper style carbonated energy soft drink related products moxie dr pepper pibb xtra dr. wells mr. green was a short lived carbonated soda offered by sobe widely released in the united states . shipping in april 2002 and first available to consumers in may it was produced in 12 oz cans 20 oz bottles and 1 and 2 liter bottles . 3 it was a rare carbonated beverage offered by sobe . 4 the soda s mascot of the same name was described as a cyber lizard in sobe s press release . this character was a modernized version of the lizard found on other sobe products . 5 mr. green was tinted green and included ginseng for flavor and added energy . 2 marketing campaigns edit lizard tales is a monthly digital newsletter published by sobe for their fans . the newsletter provides consumers with product updates promotions and cultural trends . sobe recently partnered with jessica szohr and previously twilight star ashley greene for their sobe lifewater skinsuit campaign . heads or tails was the name of the sobe under the cap promotion where consumers could instantly win prizes including sobe apparel apple ipods apple macbook pros or product coupons for future purchases . in 2010 sobe lifewater partnered with aol fanhouse to bring college basketball fans a bracket challenge where they could play their bracket against the brackets of celebrities including kendra wilkinson brooklyn decker jerry rice and kenny the jet smith . those fans whose bracket beat a celebrity bracket had a chance to meet them . if a fan had a perfect bracket they could win up to 10 000 000 . starting in 2007 sobe sponsored the chicago rush cheerleaders of the arena football league . the rush dance team was called the sobe adrenalin rush dancers . in 2008 & 2009 sobe had super bowl ads in support of sobe lifewater . in 2011 ellie goulding was announced as the uk face of sobe . as part of the campaign she spent time in south beach miami interviewing locals and traveling to south beach hot spots . in july 2001 sobe partnered with mike tyson main event in launching a mobile gaming campaign for the brand s teas fruit juice blends and enhanced waters . 6 yvonne strahovski is the current sobe skinsuit model for 2012 promoting their coconut water lifewater . references edit south beach beverage company fact sheet . hoover s inc. retrieved 2008 01 02 . a b 2002 milestones . pepsico . archived from the original on august 13 2013 . retrieved 2 october 2013 . cs1 maint unfit url link lewis lazare 4 april 2002 . first carbonated drink from sobe . chicago sun times . retrieved 2 october 2013 . kim bhasin 5 june 2012 . 16 failed soda brands you ll never see again . business insider . retrieved 2 october 2013 . cyber lizard invades soft drink market . sobe press release . 27 march 2002 . retrieved 2 october 2013 . sobe launches mike tyson gaming pitch . external links edit sobe official website sobe facebook page pepsi product facts ingredient list and explanation for sobe strawberry daiquiri ingredient list and explanation for sobe orange cream ingredient list and explanation for sobe citrus energy ingredient list and explanation for sobe white peach oolong tea press release from sobe announcing the product bevnet overview v t e dr pepper flavored sodas dr pepper doctor smooth dr. thunder dr. wells pibb xtra nehi sobe mr. green v t e pepsico corporate directors indra nooyi chairman & ceo robert eugene allen dina dublon alberto ibarg en steven reinemund pepsi diet pepsi pepsi max north america and international versions pepsi next throwback jazz diet kas izze mountain dew manzanita sol mirinda mist twist mug root beer slice 7 up outside united states amp energy aquafina ethos water under license lipton brisk iced tea under license no fear under license ocean spray under license frappuccino under license starbucks under license sobe shani duke s lemonade duke s mangola frito lay lay s ruffles doritos tostitos fritos cheetos rold gold funyuns sun chips cracker jack munchos smartfood oberto distributed hostess lay s stax miss vickie s munchies walkers sabritas smith s bluebird gamesa kurkure uncle chipps sabra 49 % tropicana products copella dole under license naked tropicana tropolis quaker oats company quaker instant oatmeal cap n crunch life quisp king vitaman oh s aunt jemima chewy granola bars rice a roni toddy scott s porage oats tchudo gatorade propel fitness water other holdings lebedyansky sandora wimm bill dann duke and sons pepsi p1 retrieved from https en.wikipedia.org w index.php title sobe & oldid 733437407 categories pepsico brandsjuice brandstea brands in united statescompanies based in new yorkcompanies based in norwalk connecticutcompanies established in 1996hidden categories cs1 maint unfit urlall articles with failed verificationarticles with failed verification from november 2011articles with hrecipesarticles with hproducts navigation menu personal tools not logged intalkcontributionscreate accountlog in 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