improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . may 2016 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2015 learn how and when to remove this template message learn how and when to remove this template message scottrade formerly called scottsdale securities type private industry discount brokerage founded scottsdale arizona 1980 headquarters town and country missouri united states key people rodger o. riney ceo 1 revenue 1.1 b 2016 2 number of employees 3 803 2016 2 website www.scottrade.com scottrade is a privately owned american discount brokerage firm that operates both online and at retail locations . the company was founded in 1980 by rodger o. riney its ceo . contents 1 history 2 awards and recognition 3 see also 4 references 5 external links history edit exterior of the scottrade center scottrade office canton michigan in 1980 roger riney founded scottsdale securities as a retail discount brokerage ; 3 the company moved to st. louis in 1981 . 4 the company offered no investing advice or analysis and took orders over the phone or in person . 4 in 1996 scottsdale securities began offering brokerage services online ; the new service increased the volume of trades the company managed by an average of 15 % per month . 3 by 2000 more than 90 % of the company s trades were made online and the company name had been changed to scotttrade to reflect its website name . 3 4 the company s annual revenue reached 212 million at the height of the dot com bubble in 2000 and slumped in the following two years . 4 scottrade remained committed to expanding both its online and retail offerings . it began offering chinese language services in its retail locations in 2001 and in 2003 made its online offerings available in chinese . 5 it also continued setting up new retail operations usually simple small offices in strip malls ; from 2000 to 2004 it doubled its retail branches reaching 211 in 2004 . 4 it also invested in marketing spending 30m in 2003 and around 40m in 2004 . 4 by 2003 its revenue had recovered and was 224m and 98 % of its customers trades were made online . 4 in 2004 scottrade bought an office building outside of st louis next to its call center to house its corporate offices . 4 in 2006 scottrade purchased the naming rights for the st. louis blues stadium which was renamed the scottrade center . 6 in 2008 the securities and exchange commission charged the company with making fraudulent misrepresentations to clients about their nasdaq pre open orders in violation of the exchange act . scottrade consented to the entry of an order by the sec that censured scottrade agreed to stop committing or causing any violations of the act ; and paid a civil penalty of 950 000 . 7 in january 2014 scottrade admitted to violating the recordkeeping requirements for federal security laws . the commission submitted a request for data describing its trades as part of an investigation into whether an account had been hacked and unauthorized trades made for a customer . every brokerage firm is required to keep trading records under the law . scottrade was missing data over a six year period . as part of the settlement scottrade agreed to admit fault and pay a fine of 2.5 million dollars . 8 in october 2015 scottrade revealed that hackers accessed an encrypted database containing more than 4.6 million personal records of their clients including names street addresses email addresses social security numbers and other sensitive account data in late 2013 and early 2014 . 9 the company became aware of the breach when they were approached by federal authorities who were investigating similar thefts at other financial service companies . 10 as a precaution scottrade offered identity protection services to all affected customers . 10 11 after performing their own investigation of the breach financial industry regulatory authority finra fined scottrade 2.6 million in november 2015 for failing to store financial records and emails completely and securely and to have an organized process for doing so ; the company had failed to save over 168 million outgoing emails with trading information which were instead deleted . 12 scottrade did not admit to or deny these charges but consented to an entry of finra s findings and agreed to pay the fine . 13 the company had 1.11 billion in revenue in 2015 . 2 awards and recognition edit fortune magazine releases an annual list of the 100 best companies to work for . scottrade appeared on the list as follows 2008 58th ; due to growth . 14 2009 60th ; 20th consecutive year paying employee bonuses despite the financial crisis . 15 2010 27th due to growth 16 2011 12th 17 2012 31st 18 2013 53rd 19 in 2008 computerworld magazine rated scottrade the 16th best place to work in it . 20 from 2001 2007 scottrade was voted no. 1 seven consecutive times by users in j.d power and associates online investor satisfaction study . 21 see also edit comparison of online brokerages in the united states references edit profile scottrade inc. ceo and executives . bloomberg . retrieved 7 october 2016 . a b c 22 scottrade financial services inc. st. louis business journal . st. louis business journal . 25 march 2016 . retrieved 22 september 2016 . a b c gil stuenkel 18 june 2000 . rodger riney scottrade inc. . st. louis business journal . a b c d e f g h christopher tritto 30 may 2004 . trading up . st. louis business journal . scottrade increases services to chinese community . st. louis business journal . 8 may 2003 . christopher tritto 7 september 2006 . scottrade wins blues arena naming rights . st. louis business journal . sec charges scottrade for misrepresentations to customers u.s. securities and exchange commission . june 24 2008 . scottrade agrees to pay 2.5 million and admits providing flawed blue sheet data . sev.gov . 17 january 2014 . huang daniel 2015 10 02 . scottrade discloses data breach potentially targeting 4.6 million clients . wall street journal . issn 0099 9660 . retrieved 2016 05 27 . a b scottrade data breach affects millions of customers . fortune.com . 2 october 2015 . retrieved 23 september 2016 . scottrade hackers had access to brokerage account numbers company reveals marketwatch . retrieved october 9 2015 . finra fines scottrade 2.6 million for significant failures in required electronic records and email retention . finra.org . 16 november 2015 . retrieved 23 september 2016 . finra fines scottrade 2.6 million for significant failures in required electronic records and email retention . finra . november 16 2015 . scottrade named to fortune s 100 best companies to work for list for the first time forbes.com business wire press release 22 jan 2008 100 best companies to work for 2009 scottrade . cnn . fortune 2 feb 2009 . 100 best companies to work for 2010 scottrade from fortune . money.cnn.com . retrieved on 2014 01 21 . 100 best companies to work for 2011 scottrade from fortune . money.cnn.com 2011 02 07 . retrieved on 2014 01 21 . scottrade best companies to work for 2012 fortune . money.cnn.com 2012 02 06 . retrieved on 2014 01 21 . 100 best companies to work for . fortune . retrieved august 3 2013 . scottrade named 16th best place to work in it by computerworld business wire . june 26 2008 j.d. power ranks scottrade no. 1 in investor satisfaction . st. louis business journal 25 oct 2007 external links edit official website retrieved from https en.wikipedia.org w index.php title scottrade & oldid 743167182 categories companies based in st. louis county missouricompanies established in 1980economy of scottsdale arizonafinancial services companies of the united statesonline brokerageshidden categories articles lacking reliable references from may 2016all articles lacking reliable referencesarticles with a promotional tone from march 2015all articles with a promotional toneofficial website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages edit links this page was last modified on 8 october 2016 at 07 45 . text is available under the creative commons attribution sharealike license ; 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