stationery foods nursery founded dubai uae 1999 headquarters dubai uae key people manar tarabichi president ceo . mohammed tarabichi executive vice president cfo . products fulla baby habibi fun to learn baby s in2 fun sweetoon number of employees 1 700 2014 website www.newboy.com newboy fzco arabic is a family owned company based in dubai uae and the exclusive owner of the famous doll brand fulla . fulla is thought to be the best selling toy in the girls doll category throughout the arab world . 1 fulla is the cultural adaptation of family values as reflected within the cultural norms throughout the region . founded in 1999 newboy engages in the marketing and distribution of toys food stationery nursery and toiletries products and has an extensive distribution network in the mena region with strong focus on ksa as a major hub . the company also markets selected toy brands and ranges internationally including europe united states korea india and indonesia . contents 1 business divisions 1.1 licensing 1.2 international business division 1.3 private label 2 references business divisions edit licensing edit newboy s involvement in licensing activities goes back to the earliest days of the company when newboy advertised its own label products on tv . the ads featured endearing little characters that proved to be very popular with children across the region . accordingly newboy realized the enormous benefits of having such popular character endorsement . since then licensing has become one of the most strategic business models for newboy where magnifying the benefits drawn from a successful character is key . currently newboy acquires sells and markets licenses for some of the hottest characters throughout a number of categories including food textile cosmetics jewellery etc. international business division edit the division was first established in late 2004 by acquiring a worldwide rights for tv merchandizing and toys for let s & go property japanese property from shopro . the property is based on an animated children s tv program which features the adventures of two boys who have a passion for mini 4 wheel drive car racing . this was a huge success for newboy . the property was already launched in italy spain portugal greece mexico puerto rico argentina and panama . new launching plans are currently underway in france brazil germany and south africa . the division is currently working on a new toy concept and has recently entered into a new agreement with d rights inc. 2 an integrated production company based in japan handling entertainment contents in animation and live action films around the world . under the new agreement newboy and d rights will be co producing a new tv animation in 52 episodes 30 minutes each . the new animation is targeted to boys 4 12 years old and is based on the new toy concept . private label edit the private label division has been established strategically to create and develop newboy s own brands across a wide range of product categories . private label products are always customized to cater for local markets . newboy continues to develop brands and products that adhere to the highest quality and safety standards . newboy brands currently include fulla fashion doll fun to learn electronic learning aids baby habibi baby dolls and accessories baby s in2 fun 3 nursery and toddlers toys references edit official website http www.smh.com.au news world a muslim barbie 2005 12 22 113503213 5918.html http www.pr.com press release 122183 http www.pr.com press release 122920 retrieved from https en.wikipedia.org w index.php title newboy & oldid 743242628 categories toy companies of the united arab emiratescompanies established in 19991999 establishments in the united arab emiratesfood and drink companies of the united arab emirateshidden categories articles containing arabic language text navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages edit links this page was last modified on 8 october 2016 at 18 52 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view