toyota s headquarters in toyota city japan native name romanized name toyota jidosha kk type public k.k. traded as tyo 7203 lse tyt nyse tm industry automotive founded august 28 1937 ; 79 years ago 1937 08 28 founder kiichiro toyoda headquarters toyota aichi japan area served worldwide key people takeshi uchiyamada chairman akio toyoda president and ceo products automobiles luxury vehicles commercial vehicles engines production output 16 985 870 units cy 2015 1 services banking financing leasing revenue 29.79 trillion fy 2015 2 3 operating income 3.870 trillion fy 2015 4 profit 2.173 trillion fy 2015 4 total assets 49.830 trillion fy 2016 4 total equity 17.489 trillion fy 2016 4 owner toyota industries 6.73 % 5 nippon life 3.59 % 5 denso 2.59 % 5 number of employees 346 219 2016 6 divisions lexus scion subsidiaries 545 7 list japan hino 57.21 % daihatsu 100 % toyota financial services 100 % toyota motor east japan 100 % international toyota pakistan toyota motor north america 100 % toyota kirloskar india 89 % toyota canada 51 % toyota motor sales usa 100 % toyota motor europe 100 % toyota motor manufacturing uk 100 % toyota gb plc 100 % toyota motor manufacturing france 100 % toyota motor thailand 86.43 % toyota peugeot citro n automobile czech 50 % toyota motor russia 100 % toyota motor corporation australia 100 % toyota south africa motors 100 % website toyota global.com toyota motor corporation japanese hepburn toyota jid sha kk ipa to jota t o t is a japanese automotive manufacturer headquartered in toyota aichi japan . in march 2014 the multinational corporation consisted of 338 875 employees worldwide 6 and as of february 2016 update was the 13th largest company in the world by revenue . toyota was the largest automobile manufacturer in 2012 by production ahead of the volkswagen group and general motors . 8 in july of that year the company reported the production of its 200 millionth vehicle . 9 toyota is the world s first automobile manufacturer to produce more than 10 million vehicles per year . it did so in 2012 according to oica 8 and in 2013 according to company data . 10 as of july 2014 update toyota was the largest listed company in japan by market capitalization worth more than twice as much as 2 ranked softbank 11 and by revenue . 12 toyota is the world s market leader in sales of hybrid electric vehicles and one of the largest companies to encourage the mass market adoption of hybrid vehicles across the globe . cumulative global sales of toyota and lexus hybrid passenger car models passed the 9 million milestone in april 2016 . 13 14 its prius family is the world s top selling hybrid nameplate with almost 5.7 million units sold worldwide as of 30 april 2016 update . 15 the company was founded by kiichiro toyoda in 1937 as a spinoff from his father s company toyota industries to create automobiles . three years earlier in 1934 while still a department of toyota industries it created its first product the type a engine and in 1936 its first passenger car the toyota aa . toyota motor corporation produces vehicles under five brands including the toyota brand hino lexus ranz and daihatsu . it also holds a 16.66 % stake in fuji heavy industries a 5.9 % stake in isuzu a 3.58 % stake in the yamaha motor company 16 and a 0.27 % stake in tesla as well as joint ventures with two in china gac toyota and sichuan faw toyota motor one in india toyota kirloskar one in the czech republic tpca along with several nonautomotive companies . 17 tmc is part of the toyota group one of the largest conglomerates in the world . contents 1 corporate governance 1.1 financial results 2 history 2.1 1930s 2.2 1940s 1950s 2.3 1960s 1970s 2.4 1980s 2.5 1990s 2.6 2000s 2.7 2010s 3 recalls 3.1 2009 3.2 2012 3.3 2014 4 logo and branding 4.1 japan 4.2 toyota slogans 4.2.1 united states 4.2.2 japan 4.2.3 indonesia 4.2.4 malaysia 4.2.5 singapore 4.2.6 philippines 4.2.7 thailand 4.2.8 bangladesh 4.2.9 india 4.2.10 australia 4.3 sports 5 company strategy 5.1 operations 5.2 worldwide presence 5.2.1 north america 5.2.2 australia 6 product line 6.1 electric technology 6.1.1 hybrid electric vehicles 6.1.2 plug in hybrids 6.1.3 all electric vehicles 6.1.4 hydrogen fuel cell 6.2 cars 6.2.1 suvs and crossovers 6.2.2 pickup trucks 6.2.3 luxury type vehicles 6.3 buses 7 motorsports 7.1 trd 8 nonautomotive activities 8.1 aerospace 8.2 philanthropy 8.3 higher education 8.4 robotics 8.5 agricultural biotechnology 8.6 sewing machine technology 9 environmental record 10 production and sales numbers 11 see also 12 references 13 external links corporate governance edit principal headquarters building of toyota toyota is headquartered in toyota city aichi . 6 the main headquarters of toyota is located in a 4 story building in toyota . as of 2006 the head office has the toyopet toyota logo and the words toyota motor . the toyota technical center a 14 story building and the honsha plant toyota s second plant engaging in mass production and formerly named the koromo plant are adjacent to one another in a location near the headquarters . vinod jacob from the hindu described the main headquarters building as modest . 18 in 2013 company head akio toyoda reported that it had difficulties retaining foreign employees at the headquarters due to the lack of amenities in the city . 19 its tokyo office is located in bunkyo tokyo . its nagoya office is located in nakamura ku nagoya . 6 in addition to manufacturing automobiles toyota provides financial services through its toyota financial services division and also builds robots . akio toyoda ceo of toyota at the annual results press conference may 11 2011 toyota s global network red japan green official dealership s present . blue localized manufacturing plant s cyan regional headquarters hq dark blue regional headquarters hq and localized manufacturing plants typical breakdown of sales by region presidents of toyota motor company rizaburo toyoda 1937 1941 kiichiro toyoda 1941 1950 taizo ishida 1950 1961 fukio nakagawa 1961 1967 eiji toyoda 1967 1981 in 1981 toyota motor co. ltd. announced plans to merge with its sales entity toyota motor sales co. ltd. since 1950 the two entities had existed as separate companies as a prerequisite for reconstruction in postwar japan . shoichiro toyoda presided over toyota motor sales in preparation for the consummation of the merger that occurred in 1982 . shoichiro then succeeded his uncle eiji as the president of the combined organization that then became known as toyota motor corporation . presidents of toyota motor corporation eiji toyoda 1981 shoichiro toyoda 1982 1992 ceos of toyota motor corporation tatsuro toyoda 1992 1995 hiroshi okuda 1995 1999 fujio cho 1999 2005 katsuaki watanabe 2005 2009 akio toyoda 2009 present chairmen of toyota motor corporation shoichiro toyoda 1992 1999 hiroshi okuda 1999 2006 fujio cho 2006 2013 takeshi uchiyamada 2013 present on june 14 2013 toyota motor corp. announced the appointment of external board members ; this was a first for the corporation and occurred following approval from general shareholders at a meeting on the same day . additionally vice chairman takeshi uchiyamada replaced fujio cho as chairman as the latter became an honorary chairman while toyoda remains in the post of president . 20 toyota is publicly traded on the tokyo osaka nagoya fukuoka and sapporo exchanges under company code tyo 7203 . in addition toyota is foreign listed on the new york stock exchange under nyse tm and on the london stock exchange under lse tyt . toyota has been publicly traded in japan since 1949 and internationally since 1999 . 21 as reported on its consolidated financial statements toyota has 540 consolidated subsidiaries and 226 affiliates . toyota motor north america 100 % 2004 toyota canada inc. 51 % 2013 toyota tsusho trading company for the toyota group daihatsu motor company 51.2 % march 31 2006 hino motors 50.1 % 2001 lexus 100 % 1989 scion 100 % 2003 denso 24.74 % september 30 2006 toyota industries 23.51 % march 31 2006 aisin seiki co. 23.0 % september 30 2006 fuji heavy industries 16.66 % june 28 2008 isuzu motors 5.9 % november 10 2006 pt toyota astra motor 49 % 2003 noble automotive 23 % 2014 pt toyota motor manufacturing indonesia 22 95 % 2003 financial results edit in 2011 the toyota group including daihatsu hino and chinese joint ventures fell to place three with 8 050 181 units produced globally . 23 according to an unofficial count based on unit production reported by major automakers toyota regained its top rank with 9 909 440 units produced globally in calendar year 2012 . 24 on may 8 2013 toyota announced plans to produce 10.1 million units in fiscal year 2013 which if achieved would make it the first auto manufacturer to cross the 10 million unit threshold . 25 on may 8 2009 toyota reported a record annual net loss of us 4.2 billion citation needed making it the latest automobile maker to be severely affected by the global financial crisis that started in 2007 . toyota s financial unit had asked for an emergency loan from a state backed lender on march 16 2009 with reports putting the figure at more than a 3 000 000 000 . it said the international financial situation was squeezing its business forcing it to ask for an emergency loan from the japan bank for international cooperation . this was the first time the state backed bank has been asked to lend to a japanese car manufacturer . 26 on may 8 2013 toyota motor corporation announced its financial results for the fiscal year ended march 31 2013 . net revenues totaled 22 000 000 000 000 18.7 % . operating income was 1 320 000 000 000 371 % net income 962 100 000 000 239 % . 27 history edit main article history of toyota 1930s edit in 1924 sakichi toyoda invented the toyoda model g automatic loom . the principle of jidoka which means the machine stops itself when a problem occurs became later a part of the toyota production system . looms were built on a small production line . in 1929 the patent for the automatic loom was sold to a british company generating the starting capital for the automobile development . 28 mass production of toyoda automated loom displayed at the toyota museum in nagakute cho aichi gun aichi pref . japan the production of toyota automobiles was started in 1933 as a division of toyoda automatic loom works devoted to the production of automobiles under the direction of the founder s son kiichiro toyoda . 29 its first vehicles were the a1 passenger car and the g1 in 1935 . the toyota motor co. was established as an independent company in 1937 toyoda standard sedan aa 1936 vehicles were originally sold under the name toyoda from the family name of the company s founder kiichir toyoda . in april 1936 toyoda s first passenger car the model aa was completed . the sales price was 3 350 yen 400 yen cheaper than ford or gm cars . 30 house of toyota founder kiichiro toyoda near toyota city 31 in september 1936 the company ran a public competition to design a new logo . of 27 000 entries the winning entry was the three japanese katakana letters for toyoda in a circle . but risabur toyoda who had married into the family and was not born with that name preferred toyota because it took eight brush strokes a lucky number to write in japanese was visually simpler leaving off the diacritic at the end and with a voiceless consonant instead of a voiced one voiced consonants are considered to have a murky or muddy sound compared to voiceless consonants which are clear