list of references related reading or external links but its sources remain unclear because it lacks inline citations . please help to improve this article by introducing more precise citations . march 2013 learn how and when to remove this template message the g & r cooperative llc . type private industry marketing research founded 1948 headquarters united states key people george gallup founder claude robinson founder website www.gandrllc.com g & r formerly gallup & robinson is an independent marketing research firm specializing in advertising research . founded in 1948 in princeton new jersey by dr. george gallup and dr. claude robinson the company helps advertisers develop evaluate and improve the effectiveness of their advertising in media . the company has applied many of the research techniques introduced by both george gallup and claude robinson including measures of recall profiled idea communication voluntary reactions to advertising persuasion and day after recall dar techniques . the company has tested more than 200 000 ads and commercials . in recent years the company has used facial electromyography technique to measure emotional response to advertisements . this involves recording highly sensitive computerized measurements of minute facial movements elicited by exposure to kinetic stimuli . the system has been evaluated in the aaaa arf emotion in advertising program and is used to track subconscious reactions to each moment and element of tv and radio advertising . references edit dimberg u. facial electromyography and emotional reactions . psychophysiology vol . 27 1990 dubow joel s. point of view recall revisited recall redux . journal of advertising research . vol . 34 iss . 3 may june 1994 pdf hazlett r.l. and hazlett s.y. emotional response to television commercials facial emg vs. self report . journal of advertising research . vol . 39 1999 pdf mehta a. and purvis s. reconsidering recall and emotion in advertising journal of advertising research . vol 46 issue 1 p. 49 56 march 2006 pdf tassinary l.g. cacioppo j.t. unobservable facial actions and emotions . psychological science vol . 3 1 1992 external links edit g & r facialemg.com the advertising research foundation retrieved from https en.wikipedia.org w index.php title gallup % 26 robinson & oldid 734100959 categories marketing research companies of the united stateshidden categories articles lacking in text citations from march 2013all articles lacking in text citationspages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages norsk bokm l edit links this page was last modified on 12 august 2016 at 04 12 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view