founded 2004 founder oscar farinetti headquarters monticello d alba cuneo italy products food wine website eataly.com eataly is the largest italian marketplace in the world comprising a variety of restaurants food and beverage counters bakery retail items and a cooking school . eataly was founded by oscar farinetti an entrepreneur formerly involved in the consumer electronics business and collaborates with slow food . starting on 1st october 2016 eataly will be led by andrea guerra who will take the role of executive chairman . contents 1 history 2 name 3 brand stores 4 references 5 external links history edit in january 2007 italian businessman oscar farinetti converted a closed vermouth factory in turin into the first location of eataly . 1 eataly is located in the lingotto district of turin and is easily accessible via the lingotto metro station . the new york times has described it as a megastore that combines elements of a bustling european open market a whole foods style supermarket a high end food court and a new age learning center . 2 farinetti planned early on that additional stores would open elsewhere in italy and in new york . 2 eataly in s o paulo brazil . eataly in new york city september 2010 the eataly in new york city is located near madison square park 3 4 and owned by eataly in italy and batali & bastianich hospitality group a partnership including mario batali lidia bastianich and joe bastianich . 5 it is over 50 000 square feet 4 600 m2 in size 6 and opened with a large amount of press coverage on august 31 2010 . 7 8 9 10 batali has described the place as a grocery store with tasting rooms . mayor michael bloomberg attended the opening praising eataly for creating 300 new jobs . 11 two weeks after opening there were still lines extending down fifth avenue to get into the store 12 and it has since been very positively reviewed by the press . 13 14 15 the new york eataly was originally planned for a smaller space near rockefeller center . 16 the chain has additional locations in italy a few in tokyo and was also scouting for other locations as of 2010 . 17 in 2012 eataly opened in rome its largest megastore in the abandoned air terminal building near ostiense station . there is an eataly in the porto antico area in genova . on december 2 2013 eataly opened a new location at 43 e. ohio st. in chicago on a 63 000 square foot retail space 18 making it the largest eataly in the usa . the chicago location is co owned by mario batali and joe bastianich . the cost of the chicago venture is estimated at 20 million . on march 18 2014 eataly opened its big 5 000 sqm store in piazza xxv aprile in milan . the founder oscar farinetti received the america award of the italy usa foundation in 2013 . on december 16 2014 eataly opened the first store at zorlu center in istanbul . on may 19 2015 eataly opened its first store in the southern hemisphere in sao paulo . on november 26 2015 eataly opened in munich making it the first location in germany . countries with an eataly marketplace in june 2016 it was announced that an eataly location would open in 2018 at the park mgm casino in las vegas formerly the monte carlo . 19 name edit the name eataly was coined by celestino ciocca a brand strategy consultant who has worked for texas instruments as well as ernst & young . he first registered eataly as a domain name on february 23 2000 and as a trademark in june 2000 . celestino ciocca sold by his family company all his rights to the name to natale farinetti on february 3 2004 by public deed repertorio n 96538 raccolta n 11510 . brand stores edit americas united states 3 chicago new york city 2 brazil 1 sao paulo asia pacific japan 3 osaka tokyo yokohama united arab emirates 2 dubai south korea 2 seoul seongnam europe italy 16 bari bologna catania florence forl genoa milan 2 monticello d alba piacenza pinerolo rome 2 turin 3 trieste verona germany 1 munich turkey 1 istanbul among planned stores around the world boston hong kong las vegas london montr al century city mexico city moscow paris philadelphia rio de janeiro sydney toronto washington dc and los angeles . 20 21 22 references edit kummer corby . the supermarket of the future the atlantic may 2007 a b tardi alan 24 october 2007 spacious food bazaar in turin plans manhattan branch the new york times sifton sam 19 october 2010 eataly offers italy by the ounce the new york times ferretti elena 19 october 2010 inside mario batali s eataly fox news channel eataly in nyc is an innovative italian business model gather.com august 25 2010 spartos carla 25 august 2010 welcome to eataly a huge new marketplace in the heart of manhattan gives new yorkers a taste of italy without the flight new york post raphael brion 25 august 2010 welcome to eataly a 50 000 sq. ft. italian culinary funhouse eater new york eataly opens batali bastianich & co. s mega temple of italian food revealed photos the huffington post august 31 2010 fabricant florence 27 july 2010 eataly an italian food hall opening soon the new york times eataly prende per la gola anche gli americani la stampa in italian august 2 2010 digregorio sarah 1 september 2010 even michael bloomberg showed up for eataly s opening the village voice sutton ryan 15 september 2010 batali s packed eataly hawks 193 pork negronis ryan sutton bloomberg rackl lori 15 september 2010 losing yourself in eataly part learning center grocery store eatery this emporium of italian fare is disney world for foodies chicago sun times platt adam 3 october 2010 big italy eataly brings the european food hall concept to the states new york magazine martineau chantel 13 october 2010 robert sietsema at manzo in eataly the village voice fabricant florence . eataly finally set to arrive the new york times february 3 2009 bain jennifer 20 may 2010 bain is toronto ready for the eataly phenomenon oscar farinetti weighs toronto as a possible site for his eataly vision toronto star pollack penny . the eataly chicago guide . chicago magazine . http www.forbes.com sites larryolmsted 2016 06 06 bye bye monte carlo las vegas casino resort being replaced 4500f3065fbf miccione daniele 22 march 2013 1 gazzetta dello sport satran joe 26 february 2013 2 huffington post chou jessica 8 november 2011 3 the daily meal external links edit exploring eataly slideshow and map the new york times october 19 2010 celestino ciocca eataly retrieved from https en.wikipedia.org w index.php title eataly & oldid 744105327 categories economy of new york city2010 establishments in new yorkitalian american cuisinesupermarketscompanies established in 2010food hallshidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout 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