north america type subsidiary founded 1981 headquarters 6400 katella avenue cypress california 90630 0064 key people hideyasu tagaya chairman hiroshi harunari president ceo dan booth evp cfo products automobile manufacturing and r & d parent mitsubishi motors 100 % subsidiaries mitsubishi motors r & d of america inc. mrda mitsubishi motor sales of canada inc. mmscan website mitsubishicars.com mitsubishi motors.ca mitsubishi motors north america inc. is the north american operation of mitsubishi motors corporation overseeing sales manufacturing and research and development functions . the company manufactures and sells mitsubishi brand cars and sport utility vehicles through a network of approximately 450 dealers in canada and the united states . its administrative headquarters is in cypress california along with its california research and development office while the mitsubishi motors r & d of america inc. mrda head office is in ann arbor michigan . contents 1 history 2 sales 3 current vehicles 4 past notable vehicles 5 controversies 6 references 7 external links history edit mmna was formed in 1981 after tensions arose between mitsubishi and its then u.s. import partner the chrysler corporation over conflicts in the international subcompact market leading the ambitious japanese company to establish its own sales network . 1 the first year s allocation of 30 000 vehicles in 1982 were the 6 500 tredia sedan and the 7 000 cordia and 12 000 starion coupes followed shortly by the mighty max pickup truck and were sold through 70 dealers in 22 states . 1 diamond star motors logo the diamond star motors joint venture with chrysler in normal illinois began in 1985 as american built cars would not be subject to the same restrictive quotas as vehicles imported from japan . the company sold 67 000 cars in the united states in 1987 but by the time the new factory came onstream the next year it offered a capacity of 240 000 vehicles . with this new capacity mitsubishi made a fresh push to expand its american operation in 1989 increasing its sales network by 40 percent to 340 dealerships and producing its first nationwide advertising campaign . mitsubishi s north american r & d facility in ann arbor michigan . 1991 was a landmark year for mitsubishi in the united states . it bought chrysler s share of diamond star for 100 million and became the first japanese owner of a u.s. car rental agency when it purchased value rent a car 2 sales of mitsubishi badged vehicles reached almost 190 000 . 1 the remainder of the 1990s provided both ups and downs for mmna . the rising yen and a weak global economy caused a drop in production and profits but it weathered the storm better than its japanese competitors . while its global operations were suffering in the wake of the 1997 east asian financial crisis mmna reported banner results breaking its sales records every year between 1999 and 2002 and seeing growth of 81 percent to 345 000 vehicles while the company improved its position in harbour and associates assembly productivity ranking from last to first . 3 4 at this point mitsubishi was the fastest growing auto brand in the united states . 5 in 2002 mmna expanded to canada and puerto rico . troubles began to emerge in 2003 . one of the roots of their rapid growth was a 0 0 0 finance offer zero percent down zero percent interest and nothing per month repayments deferred for 12 months aimed at increasing mmna s annual sales to 500 000 vehicles . however numerous credit risky buyers ended up defaulting at the end of the year s grace period leaving mitsubishi with used vehicles for which they d received no money and which were now worth less than they cost to manufacture . 6 7 the company s american credit operation was forced to make a 454 million provision against its 2003 accounts as a result of these losses . 8 in the wake of this as well as a japanese recall cover up scandal sales plummeted from 2003 to 2005 . 9 new introductions had mixed success with the outlander and eclipse models showing sales growth in 2006 but the endeavor suv failing to meet expectations . a new lancer compact car debuted in 2007 10 and in an effort to exploit unused capacity at its normal illinois plant more galant sedans were produced for the export market . 11 in 2008 puerto rico operations were moved to their central and south america region division . mitsubishi lancer evolution 2015 was a record setting year for mmna selling their 5th million vehicle in the united states continuing a streak of 22 consecutive months of year over year sales increases and a 23 percent sales increase over the previous year . 12 13 additionally many changes were made in 2015 ; mmna ended their captive finance subsidiary mitsubishi motors credit of america inc. mmca . 14 15 in july mmna announced that they would be closing their sole north american production facility in normal illinois known mitsubishi motor manufacturing of america which built the outlander sport model to focus more on the growing asian market . production at the plant ended in november 2015 and the plant will produce replacement parts until final closure which is scheduled for may 2016 . 16 however mitsubishi will still be selling cars in north america thereafter but is retiring the i miev and lancer evolution . 17 sales edit year canada united states total 2000 314 417 314 417 2001 322 393 322 393 2002 360 149 360 149 2003 237 548 237 548 2004 10 783 127 359 138 142 2005 10 391 99 600 109 991 2006 10 957 107 640 118 597 2007 16 759 106 719 123 478 2008 18 639 67 910 86 549 2009 19 786 39 970 59 756 2010 19 504 55 683 75 187 2011 20 511 79 020 99 531 2012 19 671 57 790 77 461 2013 21 104 62 227 83 331 2014 22 704 77 643 100 347 2015 21 384 95 342 116 726 sources 13 18 19 20 21 22 23 24 25 26 27 28 29 note mexico sales are not included because distribution and sales are handled by fca mexico . 30 current vehicles edit i miev north america mirage north america lancer north america outlander north america rvr outlander sport canada united states past notable vehicles edit 3000gt 1990 1999 eclipse 1990 2012 galant 1993 2012 lancer evolution 2003 2015 montero 1990 2006 controversies edit in 1994 mmna was the subject of two lawsuits brought against it . the first filed by 29 women in december 1994 accused the company of fostering a climate of sexual harassment at its normal illinois plant . then in april 1996 the equal employment opportunity commission eeoc filed a class action suit on behalf of approximately 300 other women who worked at the plant . mitsubishi initially denied any problems at its plant but later hired former u.s. labor secretary lynn morley martin to recommend changes to its policies and practices . the 1994 suit was settled for 9.5 million in august 1997 and an agreement with the eeoc was reached later that year as well . 31 references edit a b c mitsubishi motors corporation funding universe if they rent they may buy time magazine may 14 1990 finbarr o neill resigns from mitsubishi motors north america mitsubishi motors executive rich gilligan appointed to president and ceo position autochannel.com january 4 2005 mitsubishi motors north america inc. manufacturing division mitsubishi motors north america website mitsubishi motors university of north carolina can mitsubishi pull out of its skid brian bremner and christopher palmeri businessweek september 29 2003 it s the dealers stupid steve findlay ward s dealer business september 1 2004 mitsubishi motors announces first half fy 2003 results gives forecast for full year fy 2003 mitsubishi motors press release november 11 2003 mmna sales down 4 % in 2006 scott miller the pantagraph january 5 2007 mitsubishi motors to give new lancer compact sport sedan global premiere at 2007 detroit motor show mitsubishi motors press release december 11 2006 mitsubishi s turnaround hinges on new models worker mindset yuzo yamaguchi the detroit news october 31 2005 mitsubishi motors achieves five million vehicle sales in the united states a b mitsubishi motors closes 2015 up over 22 percent for the year mitsubishi motors taps ally on finance . 2015 04 27 . ally to take over mitsubishi s u.s. lending arm . 2015 04 27 . union workers say goodbye to 27 years at mitsubishi plant . 2015 11 30 . http www.automobilemag.com features news 1507 report mitsubishi to close us production facility ixzz3gq9uw4bi facts & figures 2005 facts & figures 2008 facts & figures 2010 mitsubishi motors ends 2014 with dramatic sales increase mitsubishi reports record year mitsubishi reports 6.2 percent increase for 2009 wrapping up 2010 ; rvr and outlander power mitsubishi sales to record december record december powers mitsubishi to best year ever mitsubishi sets all time sales record in 2013 mitsubishi sets new sales record in 2014 outlander drives best retail sales year for mitsubishi mitsubishi brand sales figures fca handling mexico distribution mmna and eeoc reach voluntary agreement to settle harassment suit eeoc press release june 11 1998 external links edit greater los angeles portal companies portal japanese cars portal v t e mitsubishi motors subsidiaries affiliates & factories colt car company diamond star motors dsm global engine manufacturing alliance gema lonsdale mitsubishi motors australia mmal mitsubishi motors europe mme mitsubishi motors north america mmna mitsubishi motors philippines mmpc mitsubishi motors thailand mmth nedcar ralliart v t e mitsubishi automobile timeline north american market 1980s present type 1980s 1990s 2000s 2010s 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 subcompact precis i miev i miev mirage mirage mirage mirage mirage tredia g4 compact mirage lancer lancer galant galant galant sigma diamante mid size galant galant diamante sport compact cordia eclipse eclipse eclipse eclipse lancer evolution lancer evolution sports car starion 3000gt compact mpv expo lrv large mpv space wagon expo minivan vanwagon compact crossover outlander sport rvr mid size crossover outlander outlander outlander endeavor mid size suv montero sport montero sport full size suv montero montero montero montero pickup mighty max mighty max raider l200 l200 vehicle is not available in the united states or canada retrieved from https en.wikipedia.org w index.php title mitsubishi motors north america & oldid 739032014 categories mitsubishi motors subsidiariescompanies based in orange county californiaamerican subsidiaries of foreign companies navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 12 september 2016 at 11 42 . text is available under the creative commons attribution sharealike license ; 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