please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages a major contributor to this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . march 2013 learn how and when to remove this template message the neutrality of this article is disputed . relevant discussion may be found on the talk page . please do not remove this message until conditions to do so are met . march 2013 learn how and when to remove this template message this article contains wording that promotes the subject in a subjective manner without imparting real information . please remove or replace such wording and instead of making proclamations about a subject s importance use facts and attribution to demonstrate that importance . march 2013 learn how and when to remove this template message learn how and when to remove this template message naked wines type retail industry wine founded 2008 founder rowan gormley headquarters norwich united kingdom website nakedwines.com naked wines is an online wine retailer founded by rowan gormley which launched in the uk on 1 december 2008 . 1 2 3 4 naked wines customers called angels fund independent winemakers from around the world in return for wines at wholesale prices . 5 they currently ship wine throughout the uk usa and australia . the naked model works as on social network principles encouraging customers to review their wines and interact with other customers online ; reviewers give the wines likert scale style scores out of five a yes no to whether they would buy the wine again and a textual description . when prospective buyers look at a wine s page they will see the percentage of those who have said they would buy again an a list of people s reviews . archangels are a smaller group of customers that naked wines have invited to assume the role on the basis that they engage actively on the site to help other customers and review all their wines . naked wines was named the online business of the year at the national business awards in 2011 . in december 2013 it was named one of the top 1000 companies to inspire britain by the london stock exchange group winning the top online retailer award . on 10 april 2015 naked wines was acquired by majestic wine and rowan gormley was appointed ceo of the enlarged group . 6 contents 1 naked fine wine bond 2 advance bookings 3 marketplace 4 see also 5 references 6 external links naked fine wine bond edit in september 2013 it launched a financial bond to raise funds for fine wines raising 5 million in a month . the naked fine wine bond offered consumers 7 % gross in cash interest p.a. or 10 % gross in wine credits p.a. a credit to their naked wines account . 7 advance bookings edit in march 2010 naked wines rolled out a pricing model similar to airline pricing called advance bookings at the london international wine fair . 8 the model which offers customers savings by ordering their wine in advance with greater discounts the sooner the wine is ordered . 9 the model is funded by investment from naked wines as well as its customers . 10 11 marketplace edit in may 2011 the advance purchasing model was changed to a more direct approach in the form of the naked marketplace . 12 marketplace allows prospective and established naked winemakers to promote their wines at a discounted price to naked wines customer base . customers can bid on a proposed case if they want it and once the market exceeds a minimum volume then the deal goes into effect and the wines are shipped and delivered at pre determined future dates . naked wines takes a commission of 10 % in this process . 13 see also edit virgin wines majestic wine references edit waller martin 29 november 2008 . it is real business with sales products and profits but done in the best possible taste . london times online . retrieved 2009 03 04 . naked wines founder follows his nose to simplify trade . london the telegraph . 2009 04 21 . retrieved 2009 08 11 . http online.wsj.com news articles sb10001424052702303464504579107130950160854 http www.thisismoney.co.uk money markets article 2376943 rowan gormley interview former private equity big shot challenges snobby pretentious wine giants.html http www.economist.com news business 21565256 new breed offers luxury cheap rise no name designers http www.ft.com fastft 305953 majestic wine raids naked wines cellar http www.thisismoney.co.uk money markets article 2408519 naked wines looking raise 3m fine wine bond.html naked wines rolls out airline pricing model at wine fair . the london international wine fair . 2010 . retrieved 2010 07 14 . naked wines offers customers cut price wine by paying producers upfront . harpers . 2010 . retrieved 2010 07 14 . naked wines founder rowan gormley on his wine venture capital business which funds independent winemakers and cuts out the middleman for consumers . . growingbusiness.co.uk . 2010 . retrieved 2010 07 14 . hurley james 2010 06 15 . wine site s naked ambition frustrated by disbelieving suppliers . london the telegraph . retrieved 2010 07 14 . online retailer naked wines strips out the middleman . thisismoney.co.uk . 2011 05 14 . retrieved 2016 01 11 . naked wines relaunches online marketplace . harpers.co.uk . 2011 07 15 . retrieved 2016 01 11 . external links edit naked wines uk retrieved from https en.wikipedia.org w index.php title naked wines & oldid 733198609 categories companies based in norwichwine companieshidden categories use dmy dates from september 2013use british english from september 2013wikipedia articles with possible conflicts of interest from march 2013npov disputes from march 2013all npov disputesarticles with peacock terms from march 2013all articles with peacock terms navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 6 august 2016 at 03 28 . text is available under the creative commons attribution sharealike license ; 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