headquarters rome italy key people luca gnecchi ruscone ceo tommaso sanfelice sales manager products high end eyewear and sunglasses website http www.lgr sunglasses.com l.g.r srl is an italian eyewear manufacturer of high end glasses and sunglasses started by luca gnecchi ruscone in 2007 . contents 1 history 2 features 3 components 4 press 5 references 6 external links history edit luca gnecchi ruscone whose initials inspired the brand s name established the company after having made a trip to eritrea africa in 2006 . there he visited an optical store in asmara owned by his grandfather where he discovered a box of sunglasses which had been imported from italy 50 years earlier . after having returned to italy with the sunglasses luca began to receive many requests for the frames . he then decided to start a business where he was able to re open the original factory which had closed in 1968 due to the arrival of new technologies and industrial methods . he began a small production of four of the authentic frames that would respect the same artisan methods of their original make . from then on the line has developed into a selection of sunglasses and optical frames which are all inspired by the original discovery made in asmara . features edit the trademark of the brand is based on one of the first original models which is massawa a classic italian aviator dating back to the 1930s . since the idea of the brand originated in africa every model is named after an african city . the exterior of the sunglasses are clear of any logo which can only be seen from the interior . components edit all glasses are designed by hand l.g.r has every component of their product made in italy . the hand carved cellulose acetate frames are hand polished in three different steps with flex hinges . the crystal lenses are anti scratch and mineral tempered which are impact resistant and have various treatments such as polarization anti reflective coating infrared protection color enhancement treatment uv protection and photochromization please see photochromic lens . press edit the company has been featured in several fashion magazines in 2010 such as vogue magazine harper s bazaar elle magazine gq the guardian 1 the telegraph 2 la repubblica 3 and gq.com 4 and many more established journals . 5 references edit the guardian the telegraph repubblica.it gq.com l.g.r press external links edit l.g.r sunglasses official website antonio marras corviglia ski club l.g.r blog facebook page silmo retrieved from https en.wikipedia.org w index.php title l.g.r & oldid 720292451 categories italian fashioneyewear brandssunglasses navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 may 2016 at 23 08 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view