issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article s tone or style may not reflect the encyclopedic tone used on wikipedia . see wikipedia s guide to writing better articles for suggestions . july 2013 learn how and when to remove this template message this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . august 2013 learn how and when to remove this template message goldenwest diamond corporation d b a the jewelry exchange type private industry jewelry retailer founded 1977 1 headquarters tustin california united states key people bill doddridge president & ceo products jewelry website jewelryexchange.com the goldenwest diamond corporation which does business as the jewelry exchange the jewelry factory is one of the largest diamond importers in the united states . today there are 15 locations nationwide each within a certain metropolitan area . its headquarters is in tustin california . contents 1 history 1.1 1980 s 1.2 1990 s 1.3 current 2 references 3 external links history edit bill doddridge started his career working in his stepfather s pawnshop . he had wanted to go out on his own and so he found a location to open up a pawnshop but did not have the financing so he opened it up for his stepfather . in 1977 after saving enough money bill finally went out on his own buy buying buena park loan & jewelry a pawnshop located in the next town over from his . it was soon apparent that bill was not getting enough used jewelry from pawn customers to meet the demand so he began designing his own jewelry . he realized that in many cases he could make the jewelry for less and have more trendy designs than buying used jewelry from the pawn customers . he also started advertising loose diamonds and was able to undercut everyone else s prices by maintaining low margins . he had so many customers coming back with appraisals 3 to 4 times more than what they had paid that in 1984 he decided to guarantee all of his jewelry to appraise for double . this guarantee still stands today . 1980 s edit in 1986 he moved the business to main street in santa ana california and brought jewelry manufacturing in house . previously he used to send the jobs out for setting . then in 1987 he went to israel and started importing diamonds directly . this provided him with savings of 25 30 % on both the cost of diamonds and the jewelry he was manufacturing . the event was important because he was now both factory direct and a direct diamond importer . in 1988 the jewelry business had grown so large that he decided to discontinue the pawnshop operations and focus on the jewelry business . 1990 s edit in 1991 bill opened a second store in san diego california and in 1993 a third store in san francisco california . although the san diego store was eventually closed the san francisco store was a success and did better than he expected . he focused on the santa ana and san francisco models for his future expansions . in 1994 a competitor 14k jewelry mart exchange moved right next door to their flagship store in santa ana california and posted a sign emphasizing the words jewelry exchange ; the 14k and mart appearing in small letters . their customers found it difficult to distinguish between the two businesses . that forced them to move to their new headquarters to tustin california and seek legal action against this unscrupulous competitor . after four years of preparation and a two month long trial the court upheld the validity of their federal trademark the jewelry exchange granting permanent injunction against 14k jewelry mart exchange and awarded the jewelry exchange damages in excess of two million dollars . current edit today the jewelry exchange is one of the largest jewelry retailers in the nation due to its low cost high quality jewelry . also 15 locations and an online ordering site allow the goldenwest corporation to do business with a large variety of customers around the united states and even some in canada . by removing middle men the jewelry exchange keeps their operating cost low and in turn is able to keep retail prices low . the jewelry exchange is known to have many seasonal specials a large stock of loose stones a trademarked create your own ring option and thousands of other jewelry options . references edit the jewelry exchange . the jewelry exchange . retrieved 2014 03 05 . external links edit the jewelry exchange website retrieved from https en.wikipedia.org w index.php title the jewelry exchange & oldid 671433500 categories jewelry retailers of the united statesretail companies established in 1977hidden categories wikipedia articles needing style editing from july 2013all articles needing style editingorphaned articles from august 2013all orphaned articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 july 2015 at 17 49 . text is available under the creative commons attribution sharealike license ; 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