contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . august 2012 learn how and when to remove this template message peek manufacturer peek inc. compatible networks peek t mobile kpn aircel availability by country september 2008 dimensions 4.0 2.7 0.4 weight 3.8 oz 109 grams operating system peekux sdk on mentor graphics nucleus cpu 104 mhz . memory 8 mb internal storage data inputs qwerty keyboard scroll wheel back button . display 2.5 diagonal connectivity gsm tri band us euro india peek inc. type private industry mobile internet founded 2007 headquarters new york ny website peek peek inc. is a mobile technology company headquartered in new york ny . its flagship product is the genius cloud a set of cloud services and client applications that equip mass market phones with smartphone quality apps . the company s roots are with its mobile internet device an ultra low cost smartphone that was an email only mobile handheld device launched in september 2008 . contents 1 company 2 peek software and cloud 3 history 4 technology 5 reception 6 external links 7 references company edit peek was founded in 2007 by three of the first four employees at virgin mobile usa 1 rob gray virgin s first head of product marketing ceo dr. amol sarva virgin s first head of non voice applications and its finance director and john tantum its first employee and first president 2 . the company has offices in new york ny new delhi india nanjing china and staff in arizona california and toronto . peek software and cloud edit peek s product is a family of applications for mobile devices that major device producers license and pre install . these applications include push email im and chat social networking apps synchronization and backup and other features that users expect from modern phones . these apps are tailored to the lower cost and simpler hardware that dominates the global phone market and relies on the peek cloud architecture to offload computing and storage from the phone to the cloud . history edit in september 2008 the original peek email device launched in target stores across the united states . on september 12 2008 peek received its first review in a major outlet when david pogue called it sweet simple elegant and predicted that peek s model would win quiet gradual popular acceptance by normal people . 3 in april 2009 peek launched their second device the peek pronto which supports push email instant delivery microsoft exchange increased support for email attachments pdfs doc and pictures and unlimited texting support . twitterpeek introduced in november 2009 is a mobile device that allows users to send and receive tweets using twitter . it is the first twitter only mobile device . it went on sale on november 3 2009 . 4 in 2010 peek refreshed its lineup with peek 9 adding facebook twitter and other social and news features . in 2011 the first 3rd party handsets launched from fast growing producers such as micromax in india . the peek software brings smartphone features to these low cost handhelds . in 2012 peek announced that it was going to end support for the peek device and instead shift their attention to the cloud . 5 technology edit the 2008 peek device was designed by peek in partnership with ideo and byd and its architecture is based on the texas instruments locosto chipset with an arm core . it uses a customized lightweight operating system nicknamed peekux which is based on nucleus rtos by mentor graphics . 6 the peek device s client firmware is c c code written for the ti environment . flavors of the peek application for alternative operating environments from other rtoses to brew to windows to android have all been spotted . 7 the core of peek s real time mobile messaging platform is a cloud application . the environment is a conventional web application lamp stack and relies in part on amazon web services . 8 this cloud application has been deployed on many partner company devices since 2010 . 9 reception edit when peek s first device launched time selected peek as one of the 50 best inventions of the year 2008 . 10 it was voted on time.com as the 1 entry in the gadget of the year review . elizabeth woyke of forbes wrote at a time when the economy is melting and one time bankers are on the street peek is betting customers will embrace the no fuss simplicity not to mention the modest price of the peek . 11 tony long a journalist of gadget lab from wired.com reviewed peek as a device that delivers peak email performance and that using the device was a breeze ... even without operating instructions . he recommended the peek device to those who would like access to their e mail from time to time or if they believe that simplicity in all things is the key to life . 12 wired magazine s december 2008 issue named peek their 1 gadget on their gear of the year review not every gadget needs a carnival of features . take the peek which tackles just a single task mobile email . no phone no browser no camera and no apologies . it won t satisfy convergence rabid smartphone fetishists but for the rest of the world i.e. the majority of it this one trick pony is a godsend . in terms of looks its slim profile stands up to the big boys . but the real treat is the interface . 13 after the peek pronto launch international design magazine featured peek pronto on the cover of its 2009 and final annual design review . 14 twitterpeek on the other hand met broad skepticism in the press . 15 16 17 cnn.com 2009 year in review listed it as one of the top 10 biggest technology failures of 2009 . 15 gizmodo went as far as to name twitterpeek as one of the 50 worst gadgets of the decade . 17 in 2010 peek 9 s enhanced features were met by engadget s reviewers as dancing with a full list of features and peek 9 is nine times faster than pronto adds peekmaps weather twitter and facebook . 18 techcrunch s gadget reviewers said peek 9 brings a whole new level of cool to the not a smartphone device . it seems nearly everything is updated from the mail service to the hardware . it s a mighty big update for peek but somehow all this goodness rings up for less than the previous generation even the service plan is cheaper now . 19 on october 14 2010 older peek devices were disconnected from the network 20 and peek offered all its users a free new replacement peek 9 device to continue their service . in 2011 peek expanded their push email technology globally and now part of their genius cloud platform for low cost featurephones . on january 24 2012 gsma nominates peek for the best cloud technology . on january 30 2012 peek users reported their devices abruptly stopped working despite having paid 299 for lifelong service . on february 1 2012 peek announced that it had terminated service for all its dedicated hardware in a move to cloud only service . peek s ceo amol sarva stated that the abandoned products were seriously old and have reached their end of life with only a handful of users left in the us . unfortunately we can not maintain the network forever for a few users so that end time has come . the networks are changing standards protocols etc and the old units are now end of life . we have lots going with rapid adoption of our software by phone brands around the world so peek is flat out building for a number of platforms that our oem customers are deploying like android and mediatek . we are not offering a peek made device to replace these old ones . peek isn t in the hardware business anymore . since last year the company has been selling the genius cloud a series of services designed to make inexpensive feature phones smarter . sarva notes that his product has just been nominated for the gsma s best technology award which will be handed out at mwc later this month . he says that these services are the logical continuation of what peek has been about since day one building smartphone features on ultra low cost platforms and that they re making huge inroads with the countless chinese manufacturers who sell unbranded phones in emerging markets many of whom are feeding off nokia s carcass . 21 external links edit peek company website review peek puts email in your pocket and removes voices from your head boing boing gadgets review references edit peek ing at your e mail . retrieved 2010 12 13 . virgin phone service to reach u.s. shores . retrieved 2010 12 13 . pogue david 2008 09 11 . nontechies this one s for you . the new york times . retrieved 2010 12 13 . lavallee andrew november 3 2009 . peek s twitter only device goes on sale . wall street journal . retrieved 2009 09 03 . sakr sharif 2012 02 02 . peek killing off us email and twitter devices after lifelong service . engadget . retrieved 2012 02 02 . how to hack not hack the peek . retrieved 2009 04 17 . geekypeek blog . retrieved 2010 12 11 . geekypeek blog . retrieved 2010 12 11 . new york hardware buffs weigh in on china embracing niches and how to start making things . techcrunch.com . retrieved 2012 05 23 . 50 best invention of the year 2008 peek . time . 2008 10 29 . retrieved 2008 10 30 . gadgets we crave time for simplicity . archived from the original on october 13 2008 . retrieved 2008 10 31 . myitplanet.de archived june 12 2010 at the wayback machine . dumas daniel 2008 09 02 . review peek device delivers peak email performance and not much else . wired . retrieved 2008 10 30 . this mobile device only does email perfectly . wired . 2008 11 24 . retrieved 2010 12 10 . i.d. annual design review . retrieved 2010 12 10 . a b % the top 10 tech fails of 2009 . cnn . 2009 12 23 . retrieved 2009 12 23 . best and worst tech gadgets of 2009 . bloomberg businessweek . 2009 . retrieved 2010 04 29 . a b the 50 worst gadgets of the decade . gizmodo . december 23 2009 . retrieved 2010 04 29 . peek 9 is 9 times faster . retrieved 2010 12 13 . the brand new peek 9 brings apps facebook twitter peekmaps rss weather and a generous speed bump . retrieved 2010 12 13 . massive peek outage kills older peek devices . retrieved 2010 10 18 . chris ziegler peek kills service for all customers we talk with company ceo amol sarva . 1 the verge 2012 02 02 retrieved from https en.wikipedia.org w index.php title peek mobile internet device & oldid 739246533 categories mobile computersprivately held companies based in new yorkdedicated application electronic devicesmobile technology companieshidden categories articles with wayback machine linksarticles with a promotional tone from august 2012all articles with a promotional tonepages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom 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