includes a list of references but its sources remain unclear because it has insufficient inline citations . please help to improve this article by introducing more precise citations . december 2013 learn how and when to remove this template message supervalue industry retail founded 1964 ; 52 years ago headquarters new zealand parent woolworths limited website http www.supervalue.co.nz supervalue outlet in flat bush supervalue is a chain of locally owned and operated supermarkets in new zealand established in 1964 . the stores are operated under franchise agreements with franchise and group operation controlled by wholesale distributors limited wdl . wdl is a subsidiary of progressive enterprises ltd which is a division of woolworths limited . as at may 2015 there are 41 supervalue stores across new zealand . citation needed contents 1 history 2 50 year anniversary 3 supervalue community cash 4 references 5 external links history edit supervalue s timeline 1928 g.u.s. grocers united stores was launched as a grocery store co operative and quickly opened 15 stores . 1948 store numbers reached 167 . 1964 g.u.s launches supervalue . 1991 supervalue supermarkets was purchased by jr rattray . 1993 countdown supervalue and rattray purchased by foodland fal . 1995 progressive enterprises subsidiaries include foodtown countdown supervalue and rattray . 2015 there are 41 supervalue stores nationwide . the 1964 opening of the first supervalue store was amid a turning point of new zealand taking on the concept of supermarkets from overseas . at the time this was different to new zealand consumers who s traditional style was picking weekly groceries from many outlets . 1 supervalue started out as supervalu with no e but following an uproar from customers about the spelling that it was quickly changed . 1 50 year anniversary edit in 2014 supervalue reached the milestone of 50 years in business after 1964 the opening of the first store in opawa christchurch . the company celebrated this by running a celebrate and win competition giving customers the chance to win one of five prizes of supervalue gift cards loaded with 5 000 when they spend 20 or more . 1 supervalue community cash edit supervalue supermarkets run a community cash scheme which is designed to provide donations to community groups or individuals from within and around the area of the store that is making the donation . each month every supervalue supermarket owner will make a donation of 200 to a community group or deserving individual . 1 references edit a b c d supervalue serves up 50 years with kiwis . supervalue.co.nz . retrieved 27 may 2015 . external links edit http www.supervalue.co.nz http www.progressive.co.nz http www.woolworthslimited.com.au v t e woolworths limited supermarkets progressive enterprises nz countdown freshchoice supervalue thomas dux grocer woolworths supermarkets liquor bws cellarmasters dan murphy s langton s woolworths safeway liquor hospitality australian leisure and hospitality group petrol caltex woolworths caltex safeway general merchandise big w home improvement danks home timber and hardware plants plus thrifty link hardware masters home improvement former divisions big fresh dick smith flemings food for less foodtown georgie pie price chopper new zealand rockmans safeway australia tandy australia woolworths new zealand related 2006 progressive enterprises dispute langton s classification of australian wine list of woolworths limited companies woolworths rewards this new zealand corporation or company article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title supervalue & oldid 740545319 categories supermarkets of new zealandwoolworths limitedretail companies established in 19641964 establishments in new zealandnew zealand company stubshidden categories use dmy dates from august 2015use new zealand english from august 2015all wikipedia articles written in new zealand englisharticles lacking in text citations from december 2013all articles lacking in text citationsall articles with unsourced statementsarticles with unsourced statements from september 2016all stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 21 september 2016 at 18 53 . text is available under the creative commons attribution sharealike license ; 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