platform . for the basic structure see a frame . for the house style see a frame house . for the equipment used in dog competitions see dog agility . for the musical group see a frames band . this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . february 2014 aframe media services ltd type private industry video production founded march 2009 headquarters london united kingdom key people david peto ceo and founder mark overington president aframe north america gary knight coo products cloud based video platform website aframe.com aframe media services limited is the cloud platform for video collaboration . aframe reduces the complexity of working with high resolution multi format media by centralizing assets in the cloud and making it easy for teams to view access and collaborate on content wherever they are . aframe saves cost drives business efficiencies and increases the revenue and returns on your content . headquartered in london with operations in boston new york and los angeles aframe is trusted by broadcast media and corporate organizations worldwide . contents 1 history 2 the video collaboration platform in the cloud 3 the problem that aframe solves 4 services 5 references 6 external links history edit aframe ltd was founded in 2009 by david peto and stef lewandowski . after training as an actor peto became a producer involved in making tv ads and brand films . in 2005 peto along with co founders tom bridges and roland woolner established a post production facility called unit post production 1 www.unit.tv the first entirely tapeless finishing facility based on apple final cut pro editing software . 2 peto sold his share in unit in 2009 . 3 by this time the business had 50 staff and a turnover of 3 million . 4 5 bridges and woolner later established visual effects company neon . he set up aframe after seeing the issues tapeless production was causing for film and tv producers who needed to manage archive and transfer vast amounts of data . lewandowski joined as chief innovation officer and the company raised 2.5 m in start up funding from a consortium of investors including ex coo of endemol tom barnicoat and founder of advertising firm abbott mead vickers david abbott launching a beta of the aframe platform in november 2010 . 6 the company was named in the 2011 smarta100 awards 7 in 2012 aframe raised a 7 million 4.5 million series a round of funding led by octopus investments and eden ventures with participation by existing investor northstar ventures . 8 9 the investment allowed aframe to launch into north america and establish operations in boston massachusetts new york and los angeles . 10 mark overington one of the founding team at avid technology and its former head of marketing was appointed as president of aframe north america . 11 lewandowski left the company in april 2012 and after working on several projects founded makeshift in january 2013 . 12 in january 2013 the company announced a partnership with panasonic with panasonic selling aframe licenses in the united states and europe through its network of panasonic pro video resellers . the partnership also enabled the creation of proxy first workflow for users of panasonic s avc intra codecs for p2 card cameras avc longg and avc proxy to use aframe . 13 the video collaboration platform in the cloud edit aframe is a video collaboration platform in the cloud that provides one central location for global teams and international partners to access and manage high resolution video . trusted by the world s largest organizations aframe is the only solution to combine cloud storage accelerated file transfer transcode metadata support video player dynamic search real time collaboration asset management secure sharing review and approval metrics dashboard the problem that aframe solves edit as video proliferates technologies evolve and teams become more globally distributed video projects become more complex and harder to manage . over time traditional business processes become less efficient and deliver lower return on investment . typical challenges include 1 . lack of content management means files become buried across many locations which makes them hard to find access and re use 2 . keeping projects on track with a complex ecosystem of global colleagues clients partners and agencies 3 . technical issues handling large volumes of high resolution multi format material 4 . the time cost and security issues associated with sharing and working with media 5 . supporting and maintaining costly and disconnected technology services edit aframe has a video tagging logging and transcription service based at their durham centre . 14 references edit new post unit opens up in soho . tvbeurope . davies caitlin 6 march 2008 . my way david peto of unit gives his tips for success at work . london the independent . retrieved 10 july 2013 . peto quits unit . broadcast now . david peto . bloomberg businessweek . david peto personal blog . retrieved 8 july 2013 . aframe launches collaborative production tech . tvbeurope . 2011 smarta100 awards . smarta100 . retrieved 8 july 2013 . szalai george 2 april 2012 . new funding fuels aframe expansion in north america . the hollywood reporter . retrieved 8 july 2013 . aframe raises 7m to put video production in the cloud . gigaom . retrieved 8 july 2013 . aframe brings its cloud based services to north america . creative cow . retrieved 8 july 2013 . octopus backs cloud video company . growth business . retrieved 8 july 2013 . stef lewandowski personal blog . retrieved 8 july 2013 . panasonic partners with aframe to sell cloud video production . tvbeurope . retrieved 8 july 2013 . aframe funds will help us expansion . the journal . retrieved 10 july 2013 . external links edit official website retrieved from https en.wikipedia.org w index.php title aframe & oldid 728328447 categories 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