hampshire branding whav slogan catch the wave frequency 97.9 mhz first air date march 16 1947 format oldies news callsign meaning haverhill massachusetts owner public media of new england inc. webcast listen live website www.whav.net whav was an am radio broadcasting station at 1490 khz from 1947 to 2002 . today the call letters are associated with a not for profit internet and low power radio station whose audio is also carried in part by a number of public educational and government access peg cable television stations . the 1490 frequency now has the calls wcec . contents 1 the original whav 2 early obstacles 3 construction begins 4 whav fm signs on 5 am & fm simulcast 6 trouble begins 7 another end another beginning 8 references 9 external links the original whav edit whav s story began during world war ii in the offices of the haverhill gazette a daily newspaper serving what was in the middle of the century a shoe manufacturing center 30 miles 48 km north of boston . the gazette as early as 1944 planned an fm radio station but had to wait for the end of wartime controls on new construction . 1 john t. russ announced on april 14 1945 in the newspaper that the gazette long ago recognized the need of a haverhill radio station and has long been in agreement with your premise that a newspaper is the logical proprietor of a broadcasting service especially because the dissemination of news is the primary task of both press and radio . 1 he defined whav s mission during the inaugural march 16 1947 broadcast whav is going to be your station a station for the people of haverhill and the people in our surrounding towns . what concerns you directly your lives and businesses your community betterment will always get first priority on the whav airwaves . early obstacles edit in its application to the federal communications commission the gazette sought authority to construct a 300 foot 91 m tower on ayer s hill the highest point of land in haverhill . the station would transmit at a frequency of 46.5 mhz a frequency then assigned to fm and use a 1 000 watt western electric at & t transmitter . at that time western electric operated a manufacturing facility in the city . russ predicted the station would cost 30 000 to 50 000 operate eight hours a day at the start and employ 11 people . 2 one of the first delays in moving the station forward was a debate over the location of the tower . the gazette indicated its selection of ayer s hill was second to silver hill a more centrally located city owned parcel . mayor glynn and some alderman were willing to sell or lease the silver hill site but others held out for using the site as a war memorial . j.r. poppele chief engineer of wor new york conducted the original survey of sites . 1 the gazette ultimately bought the silver hill site at auction and the fcc conditionally granted the license december 10 1945 . 3 the war memorial incidentally was not constructed for another 40 years and was placed at another location . a major blow to the fm project came however when the fcc moved fm s spectrum assignment from the 42 50 mhz band allocated just before the war to the 88 106 later expanded to 108 mhz band . this had the effect of rendering 500 000 receivers obsolete . 4 the gazette responded by filing an application for a 250 watt am station . mr. russ said establishment of an am station for local coverage does not mean the company has abandoned plans for its fm station . it was decided to apply for an am station when it became apparent facilities were not going to be developed as fast as first believed possible for fm stations . the company plans to operate the am station in conjunction with what would now be a 20 000 watt fm station when the later station is set up . 5 construction begins edit the following month it was announced that impressive art deco studios would be constructed in downtown haverhill while a transmitting building would be built on silver hill . the first 160 feet 49 m of the tower would be for am transmissions at 1 490 khz while an isolated 80 foot 24 m mast on the top would be erected for later fm transmission at 96.1 mhz . james b. dunbar commercial manager of the station said the gazette reached agreement with the city of haverhill to swap its approved call letters of whgf with the police department s radio station whav . al taylor recruited from wcau philadelphia present day wpht and a former newspaperman who had interviewed adolf hitler would become the first program director and herbert w. brown became chief engineer . 6 with transmission facilities completed the inaugural broadcast of the am station was set to take place march 16 1947 from temporary studios downtown . programs that day included a drama one way ticket starring fred waring and myrna loy . the new studios being designed by local architect clinton f. goodwin would be ready later that year . in an interview during the early 1980s goodwin admitted he toured other stations including weei boston now weze to determine how best to design the studios . that may explain why the station s facilities convey a 1930s appearance . the new one story studio building contained two large studios one containing the requisite piano and a small announcer s booth . there was also a large lobby with a double paned window looking into the largest studio . offices just off the lobby included a newsroom with a built in bin to capture teletype paper . the basement contained record storage areas an announcers lounge and the chief engineer s office and work area . whav fm signs on edit whav fm finally went on the air april 14 1948 . whav fm as was the custom of the day simply simulcasted the am programs . despite its earlier frequency announcement the fm station was licensed on 92.5 mhz and is today known as wxrv . fm broadcasting opens a new era for radio in haverhill . it will give whav a second voice and will reach out into homes within a 50 mile radius of the city the gazette announced . 7 am & fm simulcast edit whav am and fm joined the continental network whose key station was wash fm in washington d.c. in time for president harry s. truman s inauguration . the stations were the second in massachusetts to become associated with continental and the eighth in new england . 8 vaughn monroe made an appearance on the stations during the grand opening of the new studio building to promote what would be a big band format said jackie natalino former music librarian during a 1978 interview . 9 on september 29 1950 whav announced it would join the liberty broadcasting system third largest network in america . liberty broadcasting system began in 1948 with 42 affiliates and offered a sports format . it was operated by the old scotchman gordon mclendon out of klif dallas texas . mclendon and ted husing handled all football broadcasts for the network . mclendon who pioneered radio s transition into the television age also hosted a show great days in sports which recreated great sports events from the past . 4 whav joined liberty just as the nationwide network grew to 240 affiliates with 10 hours of programs a day . at its peak liberty had 458 affiliates but folded in 1952 . it was a difficult time for radio and whav fm was not exempt . trouble begins edit one major obstacle was the gazette s mistaken idea that fm receiving sets would be readily available after the war according to mrs. natalino . to work around the problem whav worked with local bus lines to have fm music piped into buses . however she said the fcc banned the action when bus riders complained of being a captive audience 9 the fcc also placed restrictions on simulcasting requiring more of fm programs to be original and adding substantially to programming costs . as debts mounted former news director edwin v. johnson recalled most of the staff was released . that left johnson and an engineer playing all taped programs from the newly introduced presto brand commercial reel to reel tape recorders . johnson who joined the station in june 1951 changed his status to part time but remained until his retirement in 1985 . whav fm was dark by 1953 and its transmitter ended up 30 or so miles away at wcrb . the virtually insolvent whav am was sold in 1954 to edward i. cetlin and henry r. and morris silver . 10 the silver brothers were owners of a successful manchester bottling company and former owners of wfea in manchester new hampshire and wkxl in concord new hampshire . free for the asking whav am s new owners would revive a 20 000 watt whav fm on the 92.5 mhz frequency in 1959 . stereo did not come until the 1970s for whav fm when it aired an automated beautiful music format . a power increase to an effective radiated power output of 50 000 watts was partly financed by a rhode island station on an adjacent frequency as a condition of its own power increase as former chief engineer ted nahil once remarked . tom bergeron who would go on to host hollywood squares and america s funniest home videos and more recently dancing with the stars got his start on whav in the mid 1970s . in 1981 whav am and fm were sold to northeast broadcasting company in a distress sale stemming from an fcc investigation initiated by copywriter madolyn roberts into equal employment opportunity issues . the fm station went on to become wlyt and later wxrv . that owner is now known as beanpot broadcasting corp. a delaware corporation with principal offices in bedford n.h. whav am was turned over to eastern media of methuen massachusetts in 1995 . 11 eastern media became known as costa eagle radio ventures ltd. when the owners of the eagle tribune bought a 49 percent stake in the company and returned to broadcasting the company previously owned wlaw and wlaw fm . costa eagle would go on to purchase wccm from curt gowdy broadcasting corp. 12 similarly the owners of the eagle tribune formed etp ventures inc. in 1998 and purchased the haverhill gazette . ownership of whav and the haverhill gazette had come full circle . whav would dub itself radio impacto and air spanish language programs . another end another beginning edit the end of the whav call as an on air entity came on september 8 2002 when wccm moved to the whav frequency at 1490 khz wnnw moved to wccm s 800 khz frequency and whav s programming moved to wnnw s 1110 khz frequency and became known as wcec . 13 during the summer of 2007 another frequency swap occurred and wccm moved to 1110 khz and wcec moved to 1490 khz . in a series of legal filings the right to the whav name was assumed by coco co. inc. s xelocast division and the station returned to english language programming as an internet radio station january 3 2004 at whav.net . since that time a number of cable television stations have also agreed to carry its locally oriented programming . whav also broadcasts at low power on 1640 am for the haverhill area . the eagle tribune and its associated ventures were sold in december 2005 to birmingham alabama based community newspaper holdings inc. leaving the