articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . june 2015 filemobile inc. filemobile homepage sept 2014 type subsidiary of newzulu limited asx nwz industry internet computer software founded 2006 founders chris becker steve hulford greg prince k.c. tsui and ron watson . headquarters 18 mowat ave 2nd floor toronto ontario key people alexander hartman steve hulford founder marc milgrom ceo dave minogue dir . of technology website filemobile.com filemobile inc. is a privately owned software development company that develops software as a service saas applications for rich media experiences online . many major media companies in the us canada and europe e.g. usa today wsj the weather network itv scottish tv rts swiss tv ctv cbc transcontinental the world bank and a variety of digital agencies brands educational institutions and enterprise clients use filemobile s software . 1 filemobile was founded in 2006 by chris becker steve hulford greg prince k.c. tsui and ron watson . on 23 october 2014 newzulu announced it had acquired filemobile and on 9 february 2015 filemobile became a wholly owned subsidiary of newzulu . 2 3 contents 1 platform 2 products 3 history 4 references 5 external links platform edit filemobile s platform is called media factory and it is a hosted solution that powers a suite of social media white label applications and api s. media factory is a rich media user generated content ugc and community platform . additional applications include ugc widgets ugc news ugc community and rich media workflow automation . filemobile s products are designed for use by international media companies advertising agencies large brands enterprise level firms and content producers to facilitate interaction with various constituencies through a variety of mediums including video social networks mobile and the web . the media factory platform allows for easy deployment of complex web applications . filemobile works with clients in one of two ways i by offering white label applications or ii through a rest or soap api . ii through a mobile sdk . media factory and other applications are built on an open source lamp stack with public apis to enable broad integration and configuration . products edit filemobile s products include ugc widgets ugc community ugc news rich media workflow automation api & sdk s history edit filemobile was incubated out of the offices of fantasy sports network and poolexpert in the summer of 2005 as a bootstrapped research and development project to produce consumer websites that would allow users to upload digital files and share them with blogs and friends . in february 2006 the firm launched a user generated content community under the domain www.filemobile.com . 4 by late 2006 the firm changed its strategic approach and began a business to business focus with white label software tools . in january 2007 filemobile launched the first version of its media factory online community management platform and in the fall ron watson and steve hulford hired chris becker to act as ceo full time in the company . the following year marc milgrom was hired for his media connections having worked as a worked as a tax lawyer . ron watson joined to lead filemobile s growth as managing director upon the completion of his successful sale of poolexpert to rogers canada in august 2008 . filemobile has received some media attention since its inception in 2006 . the company was ranked 8th on profit magazine s hot 50 list in 2008 5 and 21st on the hot 50 list in 2009 6 backbone magazine ranked filemobile 6th on its annual list of 20 companies that are driving innovation and changing the way we use the internet . 7 founder steve hulford was featured as digital media people to watch in ontario in 2010 by technology publisher techvibes . 8 filemobile was featured in 2011 in the national post article discussing the unique nature of the founders relationships and their international expansion . 9 in june 2008 after the loss of the well known the hockey theme to ctv cbc proceeded with a nationwide contest powered by the filemobile media factory platform 10 for a new theme in collaboration with music label nettwerk . 11 the contest began june 10 2008 and at the end of the submissions period on august 31 the network had received over 14 000 entries . these entries were reduced to five semi finalists whose themes were re arranged by producer bob rock and presented for public voting . taken from finding a new theme canada s hockey anthem challenge founders ron watson and steve hulford owned and operated poolexpert.com from 2005 to 2008 prior to selling the business to rogers media . 12 in august 2009 filemobile was credited for helping toronto based tv news station cp24 break a viewership record with over 1.2 million viewers . 13 from 2009 to 2014 filemobile expanded sales internationally with clients in canada the us and europe including fox news wall street journal cbc news usa today itv the seattle times the weather network hearst tv pittsburgh post gazette ctv scientific american tc media rts swiss tv stv scottish tv morris communications london live cottage life canadian geographic rogers media charlie rose . under armour jc penney cisco honda farmers insurance tim horton s kraft life is good thomas cook columbia ben and jerry s wagjag klondike lincoln financial group unitron molson coors maxim baby center active.com allrecipes.com and gadventures . on 23 october 2014 newzulu announced it had acquired filemobile for c 5 000 000 in cash . 2 references edit the globe and mail filemobile capitalizes on active marketing february 16 2010 a b australian startup newzulu acquires filemobile . startup daily . 23 october 2014 . aaustralian startup newzulu just paid 5 million for content marketer filemobile to help it crack the us . business insider . 10 february 2015 . techcrunch filemobile raises the bar for multimedia sharing jul 3 2006 profit magazine hot 50 sept 17 2008 profit magazine hot 50 sept 17 2009 backbone magazine 20 companies that are driving innovation and changing the way we use the internet july 28 2009 techvibes digital media people to watch in ontario in 2010 january 5 2010 four friends and an idea area startups cbc s hockey anthem challenge launches on filemobile s media factory platform jul 11 2008 cbc press release june 6 2008 techvibes poolexpert exits to grow rogers sports empire august 5 2008 cp24 s breaking storm coverage 1.2 million viewers set a prime time record for cp24 most watched night in station s history august 21 2009 external links edit filemobile website the filemobile blog filemobile developer documentation filemobile on twitter filemobile on crunchbase retrieved from https en.wikipedia.org w index.php title filemobile & oldid 732766893 categories software companies of canadavideo on demand serviceshidden categories orphaned articles from june 2015all 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