ago 2007 headquarters london united kingdom area served international founder s or offer 1 ceo or offer 2 industry advertising information technology services market intelligence employees 300 slogan s market intelligence website similarweb.com type of site web traffic and ranking available in english launched 2009 current status online similarweb.com web address similarweb.com type of site web analytics registration optional available in english written in apache hadoop launched january 2013 ; 3 years ago 2013 01 3 alexa rank 1 483 february 2015 update 4 current status active similarweb ltd. is an digital market intelligence company co founded in 2007 by or offer . 5 6 from its headquarters in london u.k. similarweb provides services in market intelligence web traffic competitive intelligence and business intelligence for international corporations . 7 through its main platform called similarweb it uses big data technologies to collect measure analyze and provide user engagement statistics for websites and mobile apps . contents 1 history 2 technology 3 see also 4 references history edit or offer co founded similarweb in 2007 in tel aviv israel . 5 later the company moved its headquarters to london u.k. the company raised 65m till today on may 31 2010 the company raised it s series a round of 1.1 million 8 the investment led by yossi vardi docor international management liron rose and omer kaplan . on january 29 2013 similarweb raised another 2.5 million . 9 on september 24 2013 the company closed an additional 3.5 million 10 extension to its series b round led by david alliance moshe lichtman and participation of existing investor docor international management . 11 on february 24 2014 south africa media giant naspers invested 18 million into similarweb by funding a series c. 12 within a month similarweb used a part of the capital for the acquisition of israeli early stage company tapdog for a few million dollars in shares and cash less than a year after tapdog was founded . 13 in november 2014 similarweb announced that it had collected funds for its global expansion and enhancement of its mobile insights and mobile app platform . to this initiative naspers and lord david alliance contributed 15 million in a series d investment . 14 15 similarweb s most notable clients include paypal ebay inc. flipkart adidas and others . on december 10 2015 similarweb announced it had acquired quettra a silicon valley based mobile intelligence startup to boost its mobile operations . 16 founded by ex google play executive ankit jain quettra provided personalization tools to developers in return for detailed mobile telemetry data . the quettra team will serve as the basis of similarweb s newly established silicon valley headquarters . technology edit in june 2013 similarweb released similarweb pro an advanced version of the free and general purpose similarweb . 17 in addition similarweb provides its data in form of api . 18 similarweb uses data extracted from four main sources 1 a panel of web surfers made of millions of anonymous users equipped with a portfolio of apps browser plugins desktop extensions and software ; 2 global and local isps ; 3 web traffic directly measured from a learning set of selected websites and intended for specialized estimation algorithms ; 4 a colony of web crawlers that scan the entire web . 19 20 21 see also edit alexa internet comscore compete.com quantcast nielsen n.v. references edit or offer person overview . crunchbase . retrieved 18 august 2014 . or offer interview on startup camel . sturtup camel . retrieved 18 august 2014 . buchuk daniel . introducing similarweb . retrieved 7 february 2014 . similarweb.com site info . alexa internet . retrieved august 3 2014 . a b similarweb organization . crunchbase . retrieved 3 august 2014 . ceo profile . crunchbase . retrieved 3 august 2014 . mike shields may 23 2014 . why lower rated broadcast comedies like nbc s community are hits on hulu . the wall street journal . retrieved 18 august 2014 . series a funding . techcrunch . retrieved 24 august 2014 . series b funding . crunchbase . retrieved 24 august 2014 . series b additional funding . crunchbase . retrieved 24 august 2014 . docor international management . venturedeal . retrieved 24 august 2014 . series c funding . crunchbase . retrieved 24 august 2014 . tapdog acquisition . globes inc. retrieved 24 august 2014 . sarah perez 29 january 2013 . similargroup raises 2.5 million to take on alexa s often terrible web rankings with its new similarweb service . techcrunch . retrieved 6 june 2015 . rebecca grant 29 january 2013 . similargroup takes new funding to take on alexa . venturebeat . retrieved 6 june 2015 . quettra acquisition . techcrunch . retrieved 10 december 2015 . chaffrey dave . a new online competitive intelligence tool . smart insights . retrieved 7 february 2014 . similarweb apis unveiling the story behind every website on the internet . 3scale . retrieved 18 august 2014 . sarah perez 29 january 2013 . alexa s often terrible web rankings with its new similarweb service . techcrunch . retrieved 6 june 2015 . our data & methodology understanding the digital world by turning data into insights pdf . similarweb . retrieved 6 june 2015 . eric auchard 29 september 2014 . similarweb unifies mapping of mobile and computer web . reuters . retrieved 6 june 2015 . retrieved from https en.wikipedia.org w index.php title similarweb & oldid 741071511 categories web analyticsinternet marketing companiesmarketing research companies of the united kingdomtechnology companies established in 2009companies based in londonhidden categories articles containing potentially dated statements from february 2015all articles containing potentially dated statements navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages catal deutschfran aisitaliano portugu s t rk e edit links this page was last modified on 25 september 2016 at 06 32 . text is available under the creative commons attribution sharealike license ; 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