industry diet fitness health founded florida usa 1997 1 headquarters clearwater fl usa key people bob dececco ceo number of employees n a slogan diet your way . website www.ediets.com ediets.com inc. is an online service offering professional dietary nutritional and exercise advice . the company was formed in 1997 . originally called practi cal the original 12 week weight management program was based on weighting for wellness written by donna decunzo rd ld . 2 the program incorporated nutrition fitness behavior modification and stress management as part of its tenets . steve johnson programmed the database and dave humble 3 wrote the business plan . contents 1 business performance 2 services 3 references 4 external links business performance edit as of june 30 2006 ediets.com had over 2 million consumers worldwide and has received the forbes spring 2004 and 2005 best of the web award in the diet and nutrition category and pc magazine editors choice in may 2004 and 2005 . 4 5 in 2006 a 45 % stake in ediets was purchased by prides capital a special investment firm that invests in companies poised for rapid growth . ediets also announced the launch of a meal delivery service called deliciously yours making it the only diet company offering delivery of fresh cooked meals . the service has been fully rolled out throughout late 2007 and 2008 . citation needed after agreeing a deal with tesco of the uk ediets now trades as tesco diets in the uk . as of february 28 2013 ediets became a wholly owned subsidiary of as seen on tv inc. astv 6 services edit ediets bases customer programs on a large diet and food information database which allows customers to personalize diet plans to their own preferences . meal plans are determined based on three dietary guidelines clinical goal and preference . clinical guidelines are sourced directly from major health organizations or institutes for specific health conditions or considerations . goals include losing weight or eating sustainably . preferences include gluten free vegan etc. 7 references edit company overview . ediets.com . retrieved 2012 01 05 . edgar pro . google.brand.edgar online.com . retrieved 2012 01 05 . sample contracts agreement ediets.com inc. whale securities co. lp matthew gohd leslie wilson craig schwabe matthew drillman and rene russnok business agreements . contracts.onecle.com . retrieved 2012 01 05 . editors choice ediets.com wellness on the web roundup . pcmag.com . 2004 05 04 . retrieved 2012 01 05 . ediets review & rating . pcmag.com . 2005 04 06 . retrieved 2012 01 05 . http www.infusionbrands.com c press releases http www.ediets.com diets faq faq articles about our company external links edit official website retrieved from https en.wikipedia.org w index.php title ediets.com & oldid 681829808 categories brand name diet productsclearwater floridacompanies formerly listed on nasdaqweight loss companieshidden categories all articles with unsourced statementsarticles with unsourced statements from may 2007 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 19 september 2015 at 20 10 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view