years ago 2006 headquarters san francisco california u.s. area served international founder s konrad feldman paul sutter key people konrad feldman 1 ceo and co founder peter sirota svp engineering michael blum svp business and legal affairs christina cubeta vp marketing jag duggal vp product management jim kelly vp r & d adrian d souza vp operations industry saas paas software as a service platform as a service 2 products quantcast advertise quantcast measure slogan s know ahead . act before . website quantcast.com alexa rank 2 631 april 2014 update 3 quantcast is an american technology company founded in 2006 that specializes in audience measurement and real time advertising . the company offers public access to traffic and demographic data for millions of web sites and detailed user insights to digital publishers enrolled in its quantified publisher program . their data centers process more than 800 000 transactions per second 4 and the company states that it produces accurate audience measurement to over 100 million web destinations . as of 2013 it was said to be one of the world s top five big data processing organisations . 5 its headquarters is in san francisco with offices in new york chicago london and dublin . 6 contents 1 history 2 recognition 3 references 4 external links history edit quantcast was launched in 2006 by entrepreneurs konrad feldman and paul sutter . 7 calling themselves the world s only open internet ratings service quantcast were the first rating company to rely largely on direct measurement as opposed to the traditional panel based method pioneered by nielsen . 8 9 quantcast was initially backed by 6 million in venture capital funding . in january 2008 a series b funding round raised an additional 20 million from investors founders fund and revolution ventures . the company was built on the belief that digital advertising requires reliable data to be successful so initially the primary aim was to gather detailed insights into audience characteristics . by placing tags on websites blogs videos and widgets the firm measures things like audience age and gender makeup areas of interest and type length and frequency of their engagement with certain types of content . this information is generally made publicly available to be used by digital publishers to accurately understand their visitors and better position themselves to advertisers . 10 in 2010 quantcast s publisher program was the first syndicated online traffic measurement service to receive official accreditation from the media rating council mrc . quantcast received accreditation for its site centric data which means the product complies with the interactive advertising bureau s advertising impression and audience reach measurement guidelines . 11 in 2013 the company acquired makegood software a seattle based advertising technology startup founded in 2009 that simplifies data management and reporting for online advertising campaigns . 12 the technology was subsequently integrated with quantcast advertise to enhance the reporting functions available for quantcast campaigns . this nudged the company closer towards competition in the ad effectiveness category which includes companies like comscore . 13 14 in 2013 the company added measure for mobile apps a tool that collects data on the usage of a publisher s ios and android apps to provide a cross platform view in its analytics service . 15 in 2014 quantcast is acquiring struq for an undisclosed sum . 16 recognition edit 2013 onmedia 100 top private companies b2b advertising analytics 17 2012 wired magazine the 10 san francisco tech companies you wish you worked for 18 2012 alwayson global 250 top private companies 19 2011 onmedia 100 top private companies b2b advertising analytics 20 2011 business insider digital 100 quantcast ranked 54 21 2010 fast company most innovative companies web 22 references edit quantcast company . retrieved 2010 02 16 . vascellaro jessica e. 2009 07 06 . quantcast shakes up ad targeting model . wall street journal . retrieved 2009 12 10 . quantcast.com site info . alexa internet . retrieved 2014 04 01 . quantcast passes 100m run rate lands senior hires as ads business booms . techcrunch 2013 04 17 . retrieved on 2014 04 19 . quantcast to create 100 dublin jobs rt news . rte.ie 2013 02 21 . retrieved on 2014 04 19 . google vp julio pekarovic departs to become cfo at quantcast . techcrunch 2010 05 11 . retrieved on 2014 04 19 . konrad feldman executive profile & biography businessweek . investing.businessweek.com 2005 02 01 . retrieved on 2014 04 19 . media planning . mediasmith.com . http www.econ.ucla.edu sboard teaching tech quantcast.pdf quantcast to build products staff with 20 million funding round . clickz.com . retrieved 2014 04 19 . audience measurement firms race to the finish line but not there yet tech news and analysis . gigaom.com . 2010 06 14 . retrieved 2014 04 19 . quantcast acquires startup makegood to improve ad data aggregation . techcrunch 2013 01 08 . retrieved on 2014 04 19 . kaplan david . 2013 01 08 quantcast acquires ad effectiveness analyst makegood software . adexchanger.com . retrieved on 2014 04 19 . quantcast buys seattle online ad startup makegood software . geekwire . retrieved on 2014 04 19 . quantcast adds mobile app data promises a truly cross platform view in its analytics service . techcrunch 2013 03 21 . retrieved on 2014 04 19 . quantcast acquires ad personalization and retargeting company struq . techcrunch . retrieved october 1 2014 . archived copy . archived from the original on march 15 2013 . retrieved march 27 2013 . wohlsen marcus 2012 10 30 . the 10 san francisco tech companies you wish you worked for . wired . archived copy . archived from the original on february 25 2013 . retrieved march 27 2013 . archived copy . archived from the original on march 1 2013 . retrieved march 27 2013 . most valuable startups 2011 digital 100 complete 1 100 list business insider . business insider . 21 september 2011 . most innovated companies web . fast company . 11 february 2010 . external links edit official website quantcast company profile retrieved from https en.wikipedia.org w index.php title quantcast & oldid 743699722 categories internet marketing companiesmarketing research companies of the united statescompanies based in san franciscoweb analyticsweb log analysis softwarehidden categories articles containing potentially dated statements from april 2014all articles containing potentially dated statements navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page 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