founded may 2000 ; 16 years ago 2000 05 as heeling sports limited nevada u.s. december 2000 2000 12 as heelys inc. headquarters carrollton texas u.s. revenue us 5.60 million 2011 number of employees undisclosed website http www.heelys.com heelys inc. formerly known as heeling sports limited is the company which currently owns the heelys soap and axis unofficially defunct brands . heelys headquarters is and for its entire history has been located in carrollton texas . heeling sports limited was initially brought upon some time around 2000 to be a fathering company to the brand responsible for its existence heelys . the concept of shoes with a wheel in the sole was pushed forward by the company s founder and the creator of the heely roger adams . heavy marketing for the heely was always focused on to advance the shoes outreach . heelys once rapidly gained popularity but from 2009 onward heelys have lost much of their popularity from declining sales inventory issues and safety concerns especially among children . even before the birth of the shoe with a wheel in the heel mr. adams had been in contact with the creator of soap shoes chris morris . mr. adams presented to him the idea of a hybrid shoe a heelys shoe which utilizes soap s patented grindplate . morris ultimately turned down the idea and the two innovators went their separate ways pursuing what they had started . acquisition edit on september 25 2002 the agreement to purchase soap and all of its assets from the recently bankrupted company in stride was signed by heelys ceo mike staffaroni . plans for a large line of new models were immediately set and were released in 2003 . many of heelys signature colorways and styles can be seen incorporated into the newest soap shoes . a number of changes were also made . the center of complaint replying to heelys new styling was the lack of variety ; nearly all of the shoes had the same lower half and even their upper sections were somewhat similar more or less from model to model . in some cases the designs were direct recycles from older heelys shoes except sporting a different grindplate and trademark . to date heelys holds ownership of soap . external links edit hsl forwarding page soap shoes official homepage heelys official homepage retrieved from https en.wikipedia.org w index.php title heelys inc. & oldid 734833946 categories shoe companies of the united statessporting goods manufacturers of the united statescompanies based in carrollton texascompanies established in 20002000s fashion2010s fashion navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 17 august 2016 at 00 21 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view