not adequately summarize key points of its contents . please consider expanding the lead to provide an accessible overview of all important aspects of the article . please discuss this issue on the article s talk page . june 2012 mr. coffee type subsidiary founded 1972 ; 44 years ago 1972 in cleveland ohio u.s. 1 founder samuel glazer vincent marotta headquarters cleveland ohio united states products coffee makers espresso makers iced tea makers parent newell brands website mrcoffee.com mr. coffee is a registered trademark of newell brands . the mr. coffee brand manufactures automatic drip kitchen coffee machines as well as other products . contents 1 history 2 popular culture 3 mr. coffee today 4 references 5 external links history edit vincent marotta and samuel glazer founded a company in cleveland ohio 2 focused on coffee delivery called north american systems nas in the early 1970s . 3 at this time marotta had an idea to create an automatic drip coffeemaker . marotta and glazer hired two former westinghouse engineers edmund abel and edwin schulze to engineer the idea . 4 5 in 1972 the mr. coffee brand drip coffeemaker was made available for home use . 6 prior to this machine coffee was primarily made in a percolator which often gave it a bitter and burned flavor . the new mr. coffee machine produced a much more uniform brewing temperature which resulted in a much better flavor . unlike later models this original offering with its distinctive yellow and white gingham decal used gravity to immediately pull water through a heating section and allowed to drip freely into carafe below . later units used thermosyphons similar to the principle operating geysers to carry water up from a reservoir as it reached boiling point in the lift tube identical to the percolator principle but without the endless recirculation and reheating of the coffee . in 1973 marotta convinced former professional baseball player joe dimaggio 7 to become an advertising spokesman for the brand . this coffee maker revolutionized coffee and sold more than one million units by april 1974 . a succession of products from 1992 to 1995 the potato perfect the mr. coffee juicer food dehydrator by mr. coffee breadmaker by mr. coffee and mrs. tea hot tea maker contributed about one third of mr. coffee s total annual sales of 174 million by 1995 . the device variation for tea called mrs. tea differed from the mr. coffee branded appliance only in detail as the company claims the drip process works equally well for tea as for coffee 8 although the result is often a darker samovar type of tea . in the 1980s mr. coffee endured a leveraged buyout and two significant changes in ownership before being acquired by health o meter products inc. eventually known as signature brands usa in 1994 . 9 in 1998 sunbeam corporation eventually known as american household inc. purchased signature brands . in january 2005 jarden acquired american household inc. 10 popular culture edit the mr. coffee name is well known in american popular culture . it is mentioned in the bloodhound gang s song the bad touch in the full version of the cheers theme song the marah song christian st. and in the title of raymond carver s short story mr. coffee and mr. fixit . mr. coffee is mentioned in the american tv sitcom seinfeld . episode needed in hoyle card games 2011 rhett said that s worse than mr. coffee . 11 although a mr. coffee branded appliance appears in a scene in the 1995 feature film apollo 13 a number of critics specified that this was technically inaccurate since the film s story occurred in 1970 and the mr. coffee branded appliance was not introduced until 1972 . 12 there have been several parodies in popular media which demonstrates how well known the brand name and its product is . it has been parodied in the back to the future trilogy as mr. fusion which was actually made for the movie from a krups coffee grinder citation needed and in spaceballs as mr. radar and mr. coffee itself . in the futurama movie the beast with a billion backs one character can be seen using a mr. wino machine to make wine directly from grapes . mr. coffee today edit this section contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . february 2012 learn how and when to remove this template message recently the mr. coffee product development team altered how their drip coffee maker works with a method dubbed optimal brew . the coffee maker does not use the previously mentioned traditional method of routing the water over a heating coil under the warming plate invented by marotta abel and schulze . instead a small flash boiling chamber flash heats the water to deliver the water to the beans within a temperature range of 195 200 degrees f. 13 heating the water this way allows 10 cups to be brewed in generally less than eight minutes depending on the barometric pressure . 14 once brewed the coffee stays warm in a thermal carafe without requiring a heating plate which could potentially burn the coffee . this coffee maker engineered and designed by teams design usa and the jarden team won a red star award 15 in 2010 and an appliance magazine eid award 16 in 2011 . more recently mr. coffee has licensed the keurig k cup technology 17 to introduce a line of single serve hot beverage machines . also recently introduced the mr. coffee cafe latte brews coffee as well as whips in steamed milk in one step . 18 more than 600 000 coffeemakers chinese made mr. coffee single cup brewing system models are being voluntarily recalled in the united states and canada . a brewing malfunction can release steaming water and grounds . more than 61 injuries including facial and hand burns have been reported . 19 references edit here s to mr. coffee known to some as sam the new york times march 21 2012 about mr. coffee at mrcoffee.com history of nas nas hires engineers at thegreatworkplace.com north american systems inc. . the encyclopedia of cleveland history . case western reserve university . 20 june 1997 . retrieved 29 may 2012 . mr. coffee history at mrcoffee.com mr. coffee and joltin joe dimaggio . npr.org . 29 october 2005 . retrieved 15 august 2015 . mrs. tea introduction at mrcoffee.com detailed company history at answers.com jarden acquisitions at jardencs.com download hoyle card games 2011 goofs for apollo 13 . internet movie database . retrieved august 2015 . check date values in access date help national coffee brewing association blogger reviews optimal brew 2010 red star design award 2011 appliance magazine eid award mr. coffee licenses keurig k cup technology introducing mr. coffee cafe latte barnett jim . voluntary recall of 600 000 coffeemakers due to burn risk . cnn . retrieved 1 september 2012 . external links edit official website npr story on mr. coffee and joe dimaggio encyclopedia of cleveland history case western reserve university art deco review of mr. coffee classic gadget in the west coast midnight run art book 2013 edition v t e newell brands newell company rubbermaid newell rubbermaid sanford l.p. elmer s products jarden corporation writing utensils sharpie paper mate dymo expo elmer s krazy glue liquid paper parker uniball prismacolor x acto waterman consumer solutions bionaire breville uk crock pot foodsaver health o meter holmes mr. coffee oster patton rival sunbeam villaware outdoor solutions coleman jostens k2 marmot pure fishing abu garcia berkley penn shakespeare rawlings adio exofficio madshus marker v lkl tools irwin industrial tools lenox tools commercial products rubbermaid commercial products baby and parenting graco nuk aprica baby jogger home solutions rubbermaid calphalon goody contigo bubba branded consumables first alert jarden home brands diamond pine mountain ball bernardin lehigh crawford mapa loew cornell united states 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