founded pittsburgh pa 2005 2005 founder jessica trybus don marinelli headquarters pittsburgh pa 2005 2014 number of locations strip district pittsburgh pa key people jessica trybus ceo ken smith president eben myers vp of design number of employees 15 website http www.etcedu.com etcetera edutainment now does business under the name simcoach games . etcetera edutainment is a serious game development company based in western pennsylvania . it was founded in 2005 as a spin out from carnegie mellon s entertainment technology center . the company s games are used primarily for training purposes and primarily focuses on driving behavior changes through digital coaching and assessment . they have developed games across several industries including retail healthcare government academia and manufacturing with both clients and employees using the products . 1 simcoach games is headquartered in pittsbugh pa in the strip district neighborhood of the city . 2 contents 1 company history 2 carnegie mellon connections 3 notable projects 4 references 5 external links company history edit after current ceo jessica trybus earned a masters degree in entertainment technology from carnegie mellon donald marinelli and jessica started etcetera edutainment . their first employee was eben myers the current vp of design for the company . the company s first focus was on computer training simulations for the health care and manufacturing fields with university of pittsburgh medical center and alcoa as their first clients . 3 in 2012 the company shifted focus once more with the development of their simcoach framework . simcoach is a coaching and assessment tool incorporated into games allowing the user to not only be trained in better means of performance but also have a tangible means of assessing those same behaviors . this framework has been used in two games so far . the simcoach cashier safety game and the simcoach selector safety game . 4 etcetera edutainment changed its name in 2014 to simcoach games with the intention to focus on developing games that are simple interactive and measurable . since 2014 simcoach games has worked with several companies government agencies and organizations to develop a plethora of games mostly mobile . carnegie mellon connections edit etcetera edutainment benefited greatly from its connections with carnegie mellon university . a majority of etcetera edutainemnt s employees have graduated from the entertainment technology center . the entertainment technology center a department at carnegie mellon university in pittsburgh pennsylvania united states . it is located at the pittsburgh technology center . the etc offers a two year masters of entertainment technology met degree jointly conferred by carnegie mellon university s college of fine arts and school of computer science . students enrolled in the etc learn interdisciplinary skills in art and technology and are prepared for environments where artists and technologists work hand in hand such as theme parks interactive museum exhibits website design and development and the creation of video games . 5 the center was co founded by donald marinelli a professor of drama and randy pausch a professor of computer science in 1999 . notable projects edit simcoach cashier safety alcoa safe dock electrical safety low voltage 6 crowdplay platform 7 references edit archived copy . archived from the original on july 14 2014 . retrieved july 1 2014 . http www.crunchbase.com organization etcetera edutainment http www.bizjournals.com pittsburgh stories 2005 04 18 focus1.html page 4 http www.etceteraedutainment.com approach simcoach.html pausch randy ; don marinelli july 2007 . creating a science of games carnegie mellon s entertainment technology center combining the left and right brain . communications of the acm . 50 7 50 57 . doi 10.1145 1272516.1272539 . http www.simcoachgames.com ess.html http crowdplay.wordpress.com external links edit www.simcoachgames.com homepage for simcoach games retrieved from https en.wikipedia.org w index.php title etcetera edutainment & oldid 743626607 categories technology companies established in 2005companies based in pittsburgh navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 13 07 . text is available under the creative commons attribution sharealike license ; 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