paris type subsidiary industry fashion founded 1961 ; 55 years ago 1961 founder yves saint laurent pierre berg headquarters paris france key people tyler kage heleine creative and image director revenue 1.21 billion 1 owner kering website www.ysl.com yves saint laurent ysl french pronunciation iv s n l . ; also known as saint laurent paris is a french luxury fashion house founded by yves saint laurent and his partner pierre berg . saint laurent paris revived its haute couture collection in 2015 under creative director hedi slimane . the new collection yves saint laurent couture or saint laurent paris 24 rue de l universit is the french house s first couture collection ever since the retirement of its legendary founder in 2002 . founded in 1961 it has been considered one of the world s most prominent fashion houses and known for its modern and iconic pieces such as its tuxedo jackets for women . today saint laurent paris markets a broad range of women s and men s ready to wear products leather goods shoes and jewellery . yves saint laurent beaut also has a notable presence in the luxury beauty market although this is run independently through l oreal paris that licenses the name . competitors to yves saint laurent include among many the fashion houses of chanel burberry dior gucci louis vuitton and prada . contents 1 history 1.1 present 1.2 boutiques 2 references 3 external links history edit evening dress by tom ford for ysl rive gauche 2004 the eponymous brand was founded by designer yves saint laurent and his partner pierre berg in 1961 and the current logos were designed in 1963 by a. m. cassandre . 2 during the 1960s and 1970s the firm popularized fashion trends such as the beatnik look safari jackets for men and women tight pants and tall thigh high boots including the creation of arguably the most famous classic tuxedo suit for women in 1966 le smoking suit . some of his most memorable collections include the pop art ballet russes picasso and chinese ones . he also started mainstreaming the idea of wearing silhouettes from the 1920s 1930s and 1940s . he was the first in 1966 to popularize ready to wear in an attempt to democratize fashion with rive gauche and a boutique of the same name . 3 among saint laurent s muses were loulou de la falaise the daughter of a french marquis and an anglo irish fashion model betty catroux the half brazilian daughter of an american diplomat and wife of a french decorator talitha pol getty who died of drug overdose in 1971 and catherine deneuve the iconic french actress . ambassador to the couturier during the late 1970s and early 1980s was london socialite millionairess diane vandelli n e princess romanovsky making the brand ever more popular among the european jet set and elite . the brand continued to expand in the 1980s and early 1990s with fragrances for both men and women having launched its cosmetic line in 1978 . however by 1992 the company s profits were declining and the company s share price had fallen . 4 in 1993 the saint laurent fashion house was sold to the pharmaceuticals company sanofi . in the 1998 1999 seasons alber elbaz formerly of lanvin designed three ready to wear collections . pierre berg appointed hedi slimane as collections and art director in 1997 and they relaunched ysl rive gauche homme . hedi slimane decided to leave the house two years later and became head of couture menswear at dior homme . in 1999 gucci owned by ppr bought the ysl brand and asked tom ford to design the ready to wear collection while saint laurent would design the haute couture collection . in 2002 dogged by years of poor health drug abuse depression alcoholism and criticisms of ysl designs saint laurent closed the couture house of ysl . reflecting on his career and impact on the fashion industry saint laurent was heavily quoted around the world for stating chanel freed women and i empowered them . 4 saint laurent also stated i created the contemporary woman s wardrobe . 4 ysl boutique beverly hills california 2006 the pr t porter line was produced under the direction of stefano pilati after tom ford left in 2004 . his style was decidedly more french than the overtly sexy image that tom ford propagated . 5 in 2009 following the death of yves saint laurent in 2008 and a tumultuous first few years for stefano pilati 4 a few ysl stores closed in key u.s. markets of san francisco and new york city . the new york location on madison avenue had been the brand s first in the united states having opened in 1969 . in january 2010 the chicago boutique on oak street closed as well . 6 in 2012 kering previously known as ppr announced that hedi slimane replaced stefano pilati as the creative director . slimane had previously worked with dior homme until 2007 . in 2015 hedi slimane creative director of the fashion house announced that he would be reviving yves saint laurent s couture line . 7 in 2016 hedi slimane left saint laurent . 8 his replacement is anthony vaccarello . 9 present edit despite the fact that hedi slimane had previously worked with the house there was much controversy following his appointment particularly after it was announced the ready to wear line would be rebranded as saint laurent . 10 however the yves saint laurent name and iconic ysl logo have been retained for accessories such as handbags and shoes and cosmetics which are licensed to l or al . it was also announced that the design studio would move to los angeles california slimane s adopted home while the couture atelier would remain in france . 4 hedi slimane stated that he drew inspiration from when the ready to wear line was first launched as saint laurent rive gauche 11 however the decision made headlines around the world . it became more controversial after it was reported that famed parisian boutique colette was selling shirts with the line ain t laurent without yves . saint laurent requested the store to stop selling the shirts which it did in its online store . in october 2013 it was reported that colette received a letter accusing it of selling counterfeit products that seriously damaged the brand . following the accusation it was announced that saint laurent had canceled colette s order for its spring 2014 collection despite the fact that the boutique had been stocking the brand since 1998 . 12 boutiques edit yves saint laurent men s wear in florence italy 2011 . this section needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . november 2014 learn how and when to remove this template message designed by slimane the paris flagship boutique opened in may 2013 . the previous deep red and gold color scheme was replaced by a monochrome interior with varying materials including marble and nickel plated bars . 13 this concept was used in the renovated beverly hills boutique and its new london boutique on sloane street as well as new stores in the united states . in 2013 a men s store a first for the brand opened in san francisco a full line store opened in new york city in its soho neighborhood and a full line store opened in chicago at the waldorf astoria on rush street where private showings had been given since the chicago store closed in 2010 . under slimane saint laurent plans to continue to expand its presence in the united states opening new stores in the resort location of bal harbour florida as well as a planned store for washington d.c. . international locations includes a strong presence in europe with boutiques ranging in location from barcelona munich berlin warsaw and kiev to bologna rome moscow monte carlo and cannes . locations in the middle east and africa include beirut casablanca abu dhabi dubai doha kuwait city and jeddah . in asia saint laurent boutiques can be found in jakarta bangkok manila seoul singapore macau and hong kong . the brand has a heavy presence in japan with boutiques in kyoto tokyo and osaka as well as outlet locations across the country . in china standalone boutiques are located in wuhan shanghai beijing . saint laurent merchandise can also be found in upscale department stores around the world . references edit groupe yves saint laurent company profile information business description history background information on groupe yves saint laurent . referenceforbusiness.com . retrieved 2014 03 21 . henri mouron 1986 . cassandre posters typography stage designs . london thames and hudson . pp. 147 148 . isbn 0 500 23450 7 . alicia drake . the beautiful fall lagerfeld saint laurent and glorious excess in 1970s paris . little brown and company 2006 . p. 49 . a b c d e yves saint laurent voguepedia . vogue.com . retrieved 2014 03 21 . fashion shows fashion week runway designer collections vogue . style.com . 2016 06 17 . retrieved 2016 06 21 . yves saint laurent hands over their oak street lease intelligence racked chicago . chicago.racked.com . retrieved 2014 03 21 . fraser kristopher july 28 2015 . saint laurent announces revival of couture . fashionunited . retrieved july 30 2015 . miles socha . saint laurent confirms hedi slimane exit wwd . wwd.com . retrieved 2016 06 21 . how will anthony vaccarello change ysl . highsnobiety.com . retrieved 2016 06 21 . name change ahead at yves saint laurent designer luxury markets wwd.com . wwd.com . retrieved 2014 03 21 . yves saint laurent set for name change new ysl creative head hedi slimane drops yves . dailymail.co.uk . retrieved 2014 03 21 . saint laurent withdraw from colette over parody t shirt telegraph . fashion.telegraph.co.uk . retrieved 2014 03 21 . saint laurent opens new flagship store in paris . dezeen.com . retrieved 2014 03 21 . external links edit yves saint laurent official website v t e gucci brands alexander mcqueen balenciaga bottega veneta boucheron sergio rossi yves saint laurent subsidiaries doccia porcelain people crist bal balenciaga aldo gucci guccio gucci maurizio gucci v t e kering subsidiaries kering group gucci yves saint laurent boucheron bottega veneta b dat & co brioni alexander mcqueen stella mccartney balenciaga sowind group girard perregaux jeanrichard sport lifestyle volcom puma cobra golf electric tretorn v t e designer labels etienne aigner akris armani aspinal asprey max azria badgley mischka balenciaga balmain victoria beckham laura biagiotti manolo blahnik ozwald boateng hugo boss burberry tory burch cacharel ally capellino pierre cardin cartier cavalli c line chanel chlo jimmy choo dior s. t. dupont dolce & gabbana adolfo dom nguez dsquared2 escada etro fendi salvatore ferragamo gianfranco ferr fiorucci tom ford fossil diane von f rstenberg jean paul gaultier givenchy gottex goyard gucci heatherette daniel hechter herm s herrera tommy hilfiger marc jacobs donna karan kenzo calvin klein michael kors lacoste lacroix karl lagerfeld helmut lang lanvin guy laroche ralph lauren yves saint laurent judith leiber nanette lepore monique lhuillier phillip lim loewe longchamp christian louboutin l o marciano maison margiela lana marks marni stella mccartney alexander mcqueen carlos miele issey miyake missoni moschino mouawad moynat thierry mugler mulberry fred perry pinto zac posen prada emilio pucci paco rabanne oscar de la renta rochas sonia rykiel elie saab sabyasachi proenza schouler paul smith kate spade anna sui elie tahari samantha thavasa tiffany s tony bowls valentino giambattista valli kris van assche john varvatos versace viktor & rolf louis vuitton alexander wang vera wang vivienne westwood jason wu dan liu wooyoungmi giuseppe zanotti rachel zoe ermenegildo zegna retrieved from https en.wikipedia.org w index.php title yves saint laurent brand & oldid