founded 2011 founder patrick o. brown headquarters redwood city california us website www.impossiblefoods.com impossible foods is a company that develops plant based meat and dairy products made without animals . headquartered in redwood city california 1 the company aims to give people the taste and nutritional benefits of meat without the negative health and environmental impacts of livestock products . 2 the company researches animal products at the molecular level then selects specific proteins and nutrients from plants to recreate the experience of meats and dairy products from animals . 2 contents 1 origin 2 products 3 technology 4 finance 5 references origin edit in 2009 stanford biochemistry professor patrick o. brown decided to devote an 18 month sabbatical to eliminating industrial animal agriculture which he determined at the time to be the world s largest environmental problem . 3 with other academics brown co organized a conference in 2010 in washington to raise awareness . 4 but the national research council workshop called the role of animal agriculture in a sustainable 21st century global food system had minimal impact ; soon after he decided the best way to reduce animal agriculture was to offer a competing product in the free market . 5 he started the company in 2011 . 6 products edit in july 2016 impossible foods launched the impossible burger which looks cooks smells sizzles and taste like conventional ground beef but is made entirely from plants . 7 because it s made entirely from plants impossible foods says that an impossible burger uses 95 % less land and 74 % less water and it emits about 87 % less greenhouse gases than a burger from cows . 8 the plant based burger has more protein less total fat and fewer calories than a similar sized hamburger patty made with beef . the impossible burger has no cholesterol antibiotics or synthetic hormones . 9 the restaurant momofuku nishi in new york owned by david chang began serving the impossible burger in july 2016 . 10 in october the impossible burger became a standing menu item on three additional restaurants in california jardini re and cockscomb in san francisco and crossroads kitchen in los angeles . 11 the impossible burger is not available in retail locations . 12 impossible foods is also working on plant based products that emulate chicken pork fish and dairy . 13 technology edit impossible foods scientists discovered that heme is a key factor in how meat behaves . 14 heme is the molecule that gives blood its red color and helps carry oxygen in living organisms . heme protein is super abundant in animal muscle but is also found naturally in soy root nodules . impossible foods uses heme in its products to provide the complex savory taste of meat . 15 to produce heme protein from plant sources impossible foods engineers a yeast and uses a fermentation process very similar to the brewing process used to make some types of beer . 16 impossible foods scientists also recreate all the key components of animal meat texture muscle connective tissue and fat using ingredients exclusively from plants . 17 to replicate the fat in hamburgers made from cows impossible foods plant based burger uses flecks of coconut fat which are mixed with ground textured wheat and potato protein . the potato protein provides a firm exterior when the meat is seared . 18 the coconut oil stays solid until heated when it melts similarly to beef fat . 19 finance edit impossible foods has raised rounds of 75 million and 108 million from investors including google ventures khosla ventures viking global investors ubs 20 hong kong billionaire li ka shing s horizons ventures and bill gates . 21 references edit impossible foods . crunch base . retrieved 12 august 2015 . a b impossible foods . impossible foods . retrieved 2015 07 29 . the biography of a plant based burger one man s mission to make meat obsolete . 2016 09 06 . http dels.nas.edu resources static assets banr animalproductionmaterials scopingworkshopbackground.pdf the biography of a plant based burger one man s mission to make meat obsolete . 2016 09 06 . loizos connie . impossible foods raises a whopping 108 million for its plant based burgers . techcrunch . retrieved 2015 10 07 . mic . the veggie burger of the future cost 80m to invent and carnivores will be impressed . sandwich of the week usa today . 2016 09 06 . hoshaw lindsey june 21 2016 . silicon valley s bloody plant burger smells tastes and sizzles like meat . npr . retrieved 2016 07 28 . david chang adds plant based impossible burger to nishi menu . 2016 07 26 . the impossible burger s west coast debut and the wild frontier of plant based meat . forbes . text date2016 10 13 ignored help there s a secret ingredient in the plant based meat google wanted to buy for 200 million . tech insider . 2016 07 19 . bleeding veggie burgers hit restaurants for first time . the memo . 2016 07 27 . the justice . 2016 09 29 . serving up a bloody veggie burger is the trick to convincing carnivores . inverse . a veggie burger that bleeds might convince some carnivores to eat green . public radio international the world . 2016 09 23 . can scientists deliver a meatless burger that tastes good and will not harm the planet . american chemical society . line feed character in title at position 34 help welcome to the era of plant based meat . food & wine . 2016 04 16 . all about the impossible burger . 2016 09 12 . forget lab beef impossible foods 100 % plant based cheeseburger is our future . motherboard . retrieved 2015 10 07 . katie fehrenbacher 2014 10 08 . meet impossible foods another vc backed veggie meat startup . gigaom . retrieved 2015 07 29 . retrieved from https en.wikipedia.org w index.php title impossible foods & oldid 744413354 categories companies based in redwood city californiafood and drink companies of the united statesfood and drink in the san francisco bay area2011 establishments in californiahidden categories 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