camichines distributor proximo spirits country of origin mexico introduced 1975 alcohol by volume 35 % 50 % abv proof us 70 100 related products list of tequilas website 1800tequila . com 1800 tequila is a brand of tequila owned by the beckmann family who also own the jose cuervo brand . 1 the 100 % blue agave tequila is bottled in jalisco mexico . 2 1800 is named after the year tequila was first aged in oak casks 3 and is sold throughout the world . in the united states the brand is imported and distributed by the beckmann family s us distribution company proximo spirits . 4 5 contents 1 history 2 varieties 3 honors and awards 4 packaging 4.1 bottle 4.2 essential artist series 5 marketing 5.1 celebrity endorsements 5.2 sponsorships 6 references 7 external links history edit the first officially licensed tequila manufacturer was jose antonio cuervo of jalisco mexico in 1758 after he was given the rights by king ferdinand vi of spain to cultivate a portion of land . shortly thereafter the production of tequila was banned until 1795 when king carlos iv lifted the ban . 1800 is widely known as the year in which tequila was first successfully aged in wood . 6 originally known as cuervo 1800 tequila 7 1800 tequila was launched in 1975 as a premium sipping tequila . 8 the silver a ejo and reposado labels were introduced in 2004 . 9 since 2008 it has been distributed in the us by proximo spirits . 5 that year the select silver label was introduced as the first and only 100 proof clear tequila . 9 in 2006 1800 introduced the ultimate margarita 19.9 proof and the only pre mixed ready to serve margarita mix made with 100 % blue agave tequila 1800 silver . 10 varieties edit name abv us notes 1800 silver blanco 40 % 100 % blue agave aged in oak barrels for 15 days 3 1800 select silver 50 % 100 % blue agave tequila double distilled and matured in american and french oak barrels launched in april 2008 3 11 1800 reserva reposado 40 % 100 % blue agave aged in american and french oak barrels for six months 3 1800 reserva a ejo 40 % 100 % blue agave aged in french oak barrels for three years 3 1800 coleccion 40 % limited run in bottle made of belgian crystal with pewter trim in a suede and leather case an extra a ejo tequila aged over three years in charcoal french oak barrels 12 13 1800 essential artists 40 % limited edition silver in bottles featuring selected artwork 1800 milenio 40 % a one off run of extra a ejo tequila produced in 2000 for the new millennium 1800 coconut 35 % coconut flavored silver tequila the ultimate margarita 9.95 % made with 1800 silver honors and awards edit at the 2008 san francisco wine and spirits competition the silver reposado and a ejo tequilas each won the silver medal while the milenio and select silver both received the bronze medal . 14 in 2009 bloomberg businessweek named 1800 select silver one of the world s 20 best tasting tequilas . 15 wine enthusiast placed the 1800 coleccion an extra a ejo in its 96 100 scoring category . 8 it was described by the new york times as sweetly vegetal and very rich with an elegant aftertaste . 12 packaging edit bottle edit 1800 s bottles have a trapezoidal shape and a top designed to serve as a shot glass by loosening the top slightly turning the bottle upside down and filling up the top . 7 essential artist series edit in 2008 1800 tequila released a special limited edition essential artist series with 12 unique bottle designs . a second series was released in 2009 with one celebrity artist bottle created by shepard fairey s firm studio number one plus 11 new designs picked from 15 000 online submissions from across the united states including a 10 000 grand prize winner . 2 other series bottle designers include artists gary baseman yuko shimizu and tara mcpherson . 16 as of 2013 1800 is on its fifth annual essential artists series . 17 each year 1 800 of each essential artists bottle are produced . 18 marketing edit celebrity endorsements edit in october 2013 1800 launched a new international advertising campaign featuring actor ray liotta in four commercials directed by anthony mandler . each of the moody spots are free of dialogue with the exception of several where liotta orders the tequila with the only piece of dialogue being 1800 were filmed in buenos aires and show liotta traveling to get to a glass of 1800 tequila . 19 a previous 1800 campaign from 2011 featured actor michael imperioli in eight different commercials with a straightforward approach coveting the values of an older generation ; 20 and in 2009 rapper rick ross and his crew the triple c s became brand ambassadors by publicly endorsing select silver . 11 sponsorships edit 1800 silver has two sponsorships with two nba teams signing marketing agreements with the los angeles lakers in 2009 becoming the first spirits brand to sponsor the lakers 21 and with the new york knicks the following year . the agreements with both teams include ad placement at their respective stadiums the staples center and madison square garden on the teams websites and various promotional activities throughout the nba season . 22 23 references edit michael j. de la merced diageo is said to be in talks to buy jose cuervo dealbook may 24 2011 . a b lewis wallace 1800 tequila gives artists a shot at boozy fame wired october 28 2009 . a b c d e 1800 tequila tequilaknight.com . accessed february 27 2014 . cuervo weighs its options after failure of diageo talks shanken news daily december 12 2012 . a b diageo loses cuervo to proximo the chuck cowdery blog march 1 2013 . tequila s history part 2 of 3 18th & 19th centuries in search of the blue agave may 2011 . a b 1800 tequila bottle design what goes wrong when form doesn t follow function betterspoon.com january 31 2012 . a b proof66.com awards summary page for 1800 coleccion extra aged a b 1800 tequila tequilawisdom.com . retrieved february 27 2014 . colleen graham 1800 the ultimate margarita about.com . retrieved february 27 2014 . a b allison shafir rapper rick ross backs 1800 tequila ad week june 10 2009 . a b florence fabricant tequila by the snifter new york times november 29 2006 . frank j. prial we ll have the chateau cuervo new york times march 15 1998 . 1800 select silver tequila review behind the bar show july 14 2009 . david kiley the world s best tasting tequilas bloomberg businessweek march 12 2009 . evan johnson six essential artists and a lot of tequila graphicdesign.com . accessed december 10 2013 . jessica jupiter 25 cool liquor bottles worth buying for the bottle alone complex june 2 2013 . jordan burchette perks of the job 1800 tequila essential artists bottles maxim . accessed february 27 2014 . tim nudd ad of the day ray liotta says it all by saying nothing for 1800 tequila ad week october 30 2013 . tim nudd ad of the day michael imperioli returns for 1800 tequila ad week may 27 2011 . 1800 tequila becomes first spirits brand to sponsor the los angeles lakers marketing weekly news august 29 2009 . ken belson knicks add tequila to roster of sponsors new york times october 25 2010 . elana glowatz 1800 tequila inks deal with l.a. lakers ad week august 13 2009 . external links edit official site 1800 tequila on facebook retrieved from https en.wikipedia.org w index.php title 1800 tequila & oldid 739213962 categories tequilaalcoholic drink brandsdrink companies of mexicohidden categories articles with hrecipesarticles with hproducts navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 13 september 2016 at 12 10 . text is available under the creative commons attribution sharealike license ; 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