an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2012 learn how and when to remove this template message mythings type private industry online advertising founded 2005 services dynamic retargeting slogan making impressions personal website www.mythings.com mythings is a personalized retargeting specialist providing advertisers with display ads banners in real time for visitors who have left their sites without completing a purchase . these users are served ads as they continue surfing the web . personalized retargeting is a form of online targeted advertising in which online advertising is delivered to consumers based on their previous actions such as pages browsed products added to basket on a company s website or app . the company maintains that by reintroducing relevant products and service offers to users advertisers will see greatly improved conversions and click through rates . research from comscore bears this out demonstrating that a retargeted display ad will encourage 1 000 % more people to search for a product than a standard ad . 1 mythings was the first company in europe to offer online retailers a cpa business model which sees advertisers paying only for conversions or pre agreed actions instead of clicks . mythings also supports traditional cpm and cpc models . contents 1 history 2 partnerships 3 product 4 funding 5 privacy 6 achievements and awards 7 references 8 external links history edit founded in 2005 mythings operates in the online and mobile display advertising and affiliate marketing industry . mythings has offices in the united states the united kingdom germany and israel . in 2010 mythings partnered with affiliate window 2 to present the first cpa based affiliate retargeting solution on the market that integrates into advertisers existing affiliate tags . the solution won the econsultancy award 3 in affiliate marketing in march 2011 . partnerships edit mythings has over 200 partnerships with online retailers and brands european affiliate networks attribution and analytics platforms ad networks and advertising agencies . customers include orange mobile priceminister microsoft store mistergooddeal telecom italia and booking.com . citation needed product edit mythings offers adaptive retargeting ads generated in real time for each user based on previous interactions with the advertiser s website . each ad is optimized to maximum relevancy for the user . citation needed funding edit in january 2011 deutsche telekom s venture capital firm t venture invested 6 million in mythings 4 5 alongside previous backers accel partners carmel ventures dot corp and gp bullhound . according to all things digital 6 other companies considered competition in the cpc retargeting field include criteo . privacy edit mythings is an active member of the interactive advertising bureau iab and is in full compliance with international regulations and the eu standards of privacy . the company is a signatory of the iab eu framework presented to the uk government as self regulatory measures on behalf of the behavioral targeting industry . 7 the uk government has recently expressed its support of the framework . 8 mythings technology utilizes cookies in the delivery of advertisements . the cookies do not collect any personally identifiable information pii . prospects are informed on how the retargeting service works and are able to opt out of the service at any time . citation needed achievements and awards edit in partnership with commission junction mythings was shortlisted for the a4u awards in 4 categories 9 affiliate marketing innovation best 3rd party application best new entrant and best retail advertiser with hotel chocolat . the company was recently nominated by media momentum as one of the top 50 fastest growing digital media companies in europe . references edit what s the best strategy for targeting your display ads . adage.com . retrieved 2016 05 09 . affiliate marketing affiliate window affiliate network announcing the winners of the econsultancy innovation awards 2010 mythings scores 6 million in funding for personalised retargeting technology carmel ventures mythings inc former yahoo aol huffpo sales dude greg coleman lands again allthingsd iabuk europe commits to self regulation hmg response to its consultation on proposals and overall approach including its consultation on specific issues a4uawards 2011 shortlist announced a4u external links edit official website retrieved from https en.wikipedia.org w index.php title mythings & oldid 730673831 categories internet companies of the united statesadvertisinginternet marketingamerican websitescompanies established in 2005internet companies of israelhidden categories articles with a promotional tone from march 2012all articles with a promotional toneall articles with unsourced statementsarticles with 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