restaurants inc. type private industry restaurants founded san diego ca 1983 headquarters carlsbad ca key people ralph rubio founder products tacos burritos quesadillas salads revenue 188.9 million usd 2009 owner mill road capital number of employees 4 000 website www.rubios.com original rubio s on mission bay drive in san diego california rubio s coastal grill formerly known as rubio s fresh mexican grill 1 is a fast casual fresh mex or new mex 2 restaurant chain specializing in mexican food with an emphasis on fish tacos . as of 2016 rubio s operates licenses or franchises more than 200 restaurants in arizona california colorado florida nevada utah and florida . its headquarters are in carlsbad . 3 according to founder ralph rubio he and some friends from san diego state university were on spring break in san felipe when he first encountered fish tacos at a local stand and was inspired to open a restaurant serving them in his hometown san diego california . 4 since then the popularity of fish tacos has spread throughout california although they remain uncommon elsewhere . rubio s standard fish tacos are made from alaskan pollock which is battered fried and served in a corn tortilla although optionally offered with a flour tortilla . grilled mahi mahi is also available at all locations . the first rubio s restaurant was opened in 1983 at a former orange julius site on mission bay drive in the pacific beach area of san diego . 4 the first restaurant offered french fries calamari and fish tacos among other cuisine . 4 ralph rubio in 2005 a class action lawsuit was brought against the company complaining that the lobster burrito offered at the restaurant contained squat lobster also known as langostino rather than clawed lobster from the nephropidae family . rubio s subsequently changed the name of their product to the langostino lobster burrito to avoid future confusion . the burrito is currently only occasionally sold as a limited time offer . on august 24 2010 rubio s restaurants inc. announced the closing of its merger with a subsidiary of mill road capital l.p. to take the company private . rubio s former stockholders were to receive 8.70 per share in cash in the transaction . see also edit san diego portal companies portal food portal references edit rubio s grilling up fresh look and brand . san diego union tribune . siegel jeff june 2002 . border lines . qsr magazine 41 . rubio s press page . rubio s fresh mexican grill . retrieved on april 4 2016 . a b c boyd lindsay 2002 02 04 . success came in san diego now ralph rubio gives back . ucsd guardian . external links edit official website details of lawsuit v t e fast food and fast casual restaurant chains in the united states chicken chains coffeehouse chains pizza chains hamburgers a & w back yard big boy burger king carl s jr. checkers rally s cook out fatburger five guys freddy s fuddruckers the habit hardee s in n out jack in the box johnny rockets krystal mcdonald s roy rogers shake shack smashburger sonic steak n shake wayback wendy s whataburger white castle asian l & l hawaiian barbecue manchu wok panda express pei wei asian diner pick up stix sarku baked goods au bon pain auntie anne s bruegger s cinnabon corner bakery cafe dunkin donuts einstein bros. great american cookies honey dew donuts krispy kreme mrs. fields nestl toll house panera bread pretzelmaker pretzel time shipley do nuts tim hortons t.j. cinnamons wetzel s winchell s beverages argo tea biggby coffee caribou coffee bean & tea leaf coffee beanery dunn bros gloria jean s jamba juice juice it up orange julius peet s planet smoothie robeks seattle s best coffee smoothie king starbucks teavana tropical smoothie cafe tully s frozen desserts baskin robbins ben & jerry s braum s bruster s carvel cold stone culver s dairy queen dippin dots fosters freeze friendly s golden spoon graeter s h agen dazs handel s kiwi yogurt maggiemoo s marble slab menchie s pinkberry red mango rita s sweet frog tastee freez tcby tropical sno tutti frutti yogen fr z yogurtland hot dogs hot dog on a stick nathan s famous portillo s wienerschnitzel mexican style tex mex baja fresh cafe rio chipotle del taco el pollo loco freebirds green red burrito moe s pancheros qdoba rubio s taco bell taco bueno taco cabana taco del mar taco john s taco mayo taco time wahoo s fish taco noodles fazoli s noodles & company sandwiches arby s atlanta bread blimpie capriotti s charley s cos cousins d angelo daphne s erbert & gerbert s firehouse subs great wraps jason s jerry s subs jersey mike s jimmy john s lenny s sub mcalister s deli miami subs mr. hero newk s eatery penn station port of subs pdq potbelly quiznos rax runza sandella s schlotzsky s steak escape subway togo s tubby s tudor s biscuit world which wich seafood arthur treacher s captain d s h. salt esquire ivar s long john silver s skippers seafood & chowder house defunct bresler s ice cream brigham s burger chef carrols d lites druther s henry s hamburgers hot n now hot sam pretzels naugles red barn sandy s zantigo retrieved from https en.wikipedia.org w index.php title rubio % 27s coastal grill & oldid 741542668 categories 1983 establishments in californiacompanies based in carlsbad californiacompanies based in san diego county californiaeconomy of the southwestern united statesfast food mexican restaurantsfast food chains of the united statesregional restaurant chains in the united statesrestaurants established in 1983restaurants in california navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as 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