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how and when to remove this template message pacific brands type public traded as asx pbg nzx pbg s & p asx 200 component founded 1893 1985 as pacific brands listed on asx and nsx in 2004 1 headquarters camberwell melbourne australia key people peter bush chairman david bortolussi ceo & group general manager underwear group david muscat cfo paul gould group general manager sheridan ian shannon group general manager tontine & dunlop flooring revenue a 789.7 million 2015 operating income a 64.2 million 2015 number of employees 3500 subsidiaries key brands include bonds sheridan berlei jockey explorer tontine and dunlop flooring website pacificbrands.com.au pacific brands is an australian consumer products company . on tuesday 28 june 2016 the company suspended trading on the asx in order to be acquired by hanesbrands . corporate changes details were to be announced thereafter . contents 1 structure and brands 2 history 2.1 timeline 3 ethical trading 4 controversies 4.1 local manufacturing 4.2 human rights 4.3 executive remuneration 5 references 6 external links structure and brands edit the company is organised into three operating groups underwear which supplies underwear bras socks hosiery babywear activewear and outerwear categories . key brands include bonds core brand berlei jockey explorer rio and holeproof sheridan which supplies premium bedding products and accessories towels and other home lifestyle categories primarily under the sheridan brand tontine and dunlop flooring which comprises a pillow and quilt business with brands tontine dunlopillo fairydown crestell biozone dream a way and natures dreams and a flooring products business supplying carpet underlay and hard flooring under the dunlop flooring and heartridge brands history edit the company s origins go back to 1893 when ireland s dunlop pneumatic tyre company opened a branch office and factory in melbourne . 2 the branch was sold in 1899 and became a separate company dunlop pneumatic tyre company of australasia ltd independent of the original dunlop company . after several name changes the australian company became pacific dunlop . 3 pacific brands was formed as a division of the australian company pacific dunlop in 1985 . in 2001 pacific dunlop sold the division to cvc asia pacific and catalyst investment managers who in 2004 floated the company on the australian stock exchange . 4 the company s stock forms part of the asx 200 index . bonds sponsors the nippers surf lifesaving program timeline edit 1893 the dunlop pneumatic tyre company opened a brand and factory in melbourne . 5 1915 bonds founded by george alan bond . 6 1920 bonds start producing the men s athletic singlet also referred to as the chesty bond . 7 1929 commences manufacturing of footwear with rubber boots . 1937 entered sporting goods market with the acquisition of empire racket company . 8 1939 dunlop volley invented inspired by tennis player and dunlop employee adrian quist 1960 produced sleepmaker inner spring mattresses . 1969 entered underwear and socks market with the acquisition of holeproof and berlei hestia ltd 1971 created branded footwear business with the acquisition of grosby . 1982 acquired paul winestock s business which acted as the catalyst for the company s movement into footwear importing . 9 1985 formed pacific brands as a consumer goods division of pacific dunlop . 10 1987 strengthened its position in the underwear and hosiery market with the acquisition of bonds . 11 1994 first sheridan boutique stores opened in double bay and st ives . 1995 entered the outerwear market with the purchase of boydex international pty ltd. 1997 established wholly owned bra manufacturing factory in indonesia through the formation of pt berlei indonesia . 2000 developed branded footwear business with the acquisition of the australian licences for clarks and hush puppies . 12 2000 was one of the largest suppliers to the 2000 sydney olympic games . 2001 acquired sara lee apparel australia business including king gee playtex razzamatazz and stubbies . 13 2002 pacific brands was spun off from pacific dunlop and sold to cvc asia pacific and catalyst investment managers . 14 2002 pt berlei becomes wrap worldwide responsible accredited production certified . 15 2003 acquired kolotex hosiery 16 and sachi women s footwear . 17 2004 listed on the australian stock exchange and new zealand stock exchange . 18 2005 obtained merrell footwear distribution licence . 19 2005 acquired sheridan business including actil and arthur ellis homewares new zealand and everwarm survival businesses . 20 2006 acquired peri and foam products australia fpa . 21 2007 acquired the streetwear division of globe international brands include mooks mossimo paul frank superdry and stussy . 22 2007 became a market leader in the workwear category by acquiring the yakka group of companies including the yakka hard yakka can t tear em stylecorp nnt uniforms wrangler and lee jeans brands from the laidlaw family . 23 2008 berlei launched the barely there bra . 2008 signed up to the ethical trading initiative eti . pacific brands is the founding australian company to join the eti a tripartite organisation involving companies unions and ngos . the code is widely acknowledged as a model code of labour practice and is derived from the conventions of the international labour organisation ilo . 24 2009 the ethical trading initiative rated the company as beginner . 2009 in dealing with the gfc the company unveiled its new strategy which would see it exit the majority of its local manufacturing and focus on competitive sourcing alternatives offshore . announced it will lay off 1 850 staff and close most manufacturing sites in australia saying they are no longer economically viable . 25 as part of this transformation the company undertook a capital raising and debt refinancing raising 165m and refinancing its debt across a range of banks . 26 2009 donated in excess of au 500 000 worth of product to the salvation army and in excess of au 50 000 cash to the red cross to assist in dealing with the bushfire crises in australia at that time . its staff also volunteered time to assist in the response effort . 2010 the ethical trading initiative increased the company s rating from beginner to improver . 2010 sold its chinese grosby shoe factory signaling a complete exit from footwear manufacturing . as part of the same deal it sold its uk footwear business . 2010 tontine introduced a date stamped pillow and suggested that australians should change their pillows every two years . research conducted by the brand found that a pillow could grow a complex ecosystem made up of dead skin cells and the things that feed on them . the research also showed there was an average of 9 pillows in every australian home with the average age of the oldest pillow being 5.7 years . 27 2011 sold its sleepmaker and dunlop foams business to new zealand company sleepyhead and sold its leisure and fitness business including malvern star bicycles to new zealand s sheppard group . 28 2011 acquired the brands united business from gazal which comprised 13 underwear and hosiery retail outlets . 29 july 2011 launched www.sheridan.com.au . november 2011 launched www.bonds.com.au . 30 2011 the ethical trading initiative increased the company s rating from improver to achiever . 2012 volley was the official dress shoe of the australian olympic team who wore a specially designed shoe as part of their uniform during the opening and closing ceremonies at the london olympics . a limited number of the shoes were offered for sale to the public through big w outlets . 31 may 2012 bonds opened its first retail store in westfield doncaster victoria . 32 2013 acquired uk corporate clothing company incorporatewear ltd. 33 december 2013 became a signatory to the bangladesh accord . 34 2014 sold its workwear portfolio to wesfarmers for 180 million . the sale included the brands stubbies king gee and hard yakka . 35 2014 sold its footwear and sport portfolio known as brand collective in three transactions . the sale incorporated clarks hush puppies julius marlow volley mossimo superdry dunlop slazenger everlast grosby harrison and freshjive . 2015 signed three new brand ambassadors iggy azalea for bonds jessica marais for berlei sensation and a global extension with serena williams for berlei sport . 2015 celebrated bonds 100 year anniversary . 2015 acquired crestell pillow and bedding accessories business encompassing the crestell biozone dream a way and natures dreams brands . ethical trading edit as a founding australian member in 2008 of the ethical trading initiative eti which is an independent and internationally recognised code of labour practice founded on the conventions of the international labour organisation annually discloses its ethical sourcing program to the eti including continuous improvement initiatives . 5 eti members must adopt their principles of implementation which set out the approach to ethical trade including the requirements for companies to demonstrate a clear commitment to integrate ethical trade into their core business practices ; to drive ongoing improvements to worker welfare and working conditions for example through advice and training ; and report openly and accurately about their activities . 6 since joining the eti in 2008 pacific brands has demonstrated leadership and yearly improvements which has seen its membership status upgraded from beginner in 2008 to improver in 2010 and to achiever in 2011 . pacific brands is also a signatory to the bangladesh accord and is committed to driving safe working conditions in the country notwithstanding that the company does not currently source from bangladesh . controversies edit local manufacturing edit pacific brands have been criticized by union groups for their decision to move manufacturing overseas . in 2009 the board of pacific brands announced the redundancy of 1 850 employees 7 as part of a plan to move manufacturing operations to china . union groups protested against the decision . human rights edit a key obligation for companies under the ethical trading initiative base code is a living wage provision which states that companies are obliged to pay enough for workers to meet basic needs and to provide some discretionary income . 8 oxfam australia has urged pacific brands to adopt transparent and independent auditing practices as an initial step towards ensuring respect for the rights workers in their supply chain . 9 executive remuneration edit during morphet s leadership of pacific brands sales had fallen by 15 per cent and net profit by 40 per cent . eps decreased from 11.5 cents share to 3.0 cents share . 10 in october 2011 pacific brands shareholders voiced their disapproval for its remuneration report . there was a backlash from investors due to pacific brands bonuses . 11 although shareholders have had the right to vote on remuneration reports since 2005 the results of the shareholder vote were not binding on the board . under the new rule a company will be obliged to hold a spill vote of its board if its remuneration report is not supported by 75