that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . october 2013 learn how and when to remove this template message jennifer lopez collection industry retail founded 2010 headquarters united states key people jennifer lopez products sportswear dresses handbags jewelry shoes sleepwear bedding towels website online store the jennifer lopez collection is an american lifestyle brand created by american entertainer jennifer lopez that is sold exclusively at kohl s department stores and at kohls.com in the u.s. in mexico it is sold at department store coppel . 1 in november 2010 kohl s announced a partnership with lopez and her then husband marc anthony . originally marketed as the first celebrity couple to simultaneously design collections for one retailer following lopez and anthony s divorce the lines were marked as two separate brands . the jennifer lopez collection includes contemporary sportswear dresses handbags jewelry shoes and sleepwear along with a home collection of bedding and towels while the marc anthony collection consists of sportswear dress shirts neckwear accessories suit separates sport coats and shoes . the collection has been a best seller for the retailer since debuting in 2011 . 2 contents 1 development 2 collections 2.1 fall 2011 2.2 spring 2012 2.3 fall 2012 3 references 4 external links development edit anthony and lopez s partnership with kohl s was announced during a press conference at the london hotel in los angeles california on november 18 2010 . 3 the deal which was marketed as the first celebrity couple to simultaneously design collections for one retailer 4 was aimed at including men s and women s clothing as well as homewares . lopez s collection was revealed to feature women s dresses sportswear handbags and jewelry while anthony s was to contain men s dress shirts ties sport coats and shoes . 5 kohl s expected the his and hers line to expand into home accessories over time . 5 the new venture was expected to generate up to 3 billion in additional sales for kohl s in its first year alone . 3 following the couple s separation in july 2011 it was announced that the line would go forward as two separate clothing lines . 6 rick darling the president of lf usa which is sublicensing the brands to kohl s exclusively added we have two separate agreements with jennifer and marc and always intended to have separate lines . their split doesn t impact the agreements in any way . 4 collections edit fall 2011 edit the fall 2011 collection was previewed in the august 2011 edition of o the oprah magazine . in the magazine lopez is shown modeling her faux fur lined belted sweater with skinny jeans and matching boots . eight o readers were also styled in the collection which included on trend animal prints paired with neutral colors that lopez labelled as accessible everyday glamour . 7 the full look book for the collection which includes 51 different looks was released on august 17 . 8 the collection became available at kohl s department stores and at kohls.com starting on september 11 2011 . 9 the debut of lopez s and anthony s lines marked the biggest product launch in the retailer s history according to ceo kevin mansell . 10 the line whose items range in price from 22 to 150 10 was inspired by lopez s glamorous and cosmopolitan lifestyle as a globally recognized entertainer . the contemporary collection is easy comfortable and designed for women who want effortless sophisticated style at a great value . 11 spring 2012 edit on february 29 lopez posted photos from the commercial shoot for the spring collection onto her official website . 12 the commercial was unveiled on march 4 . 13 the commercial was directed by darren aronofsky who directed the oscar winning ballet thriller black swan 2011 . it is accompanied by lopez performing a cover of the kiki dee band s 1974 single i ve got the music in me . the clip opens to show lopez in a pair of white shorts and a white vest showing off her physique as she performs an energetic dance routine accompanied by a crew of male dancers . 14 fall 2012 edit the fall 2012 collection focuses on trendy elements that accentuate femininity . the collection includes numerous autumnal elements . the collection features dresses to knitted cardigans stylish shirts maxi skirts and sweaters . 15 references edit jennifer lopez sofisticaci n y glamour en su propuesta de moda para el oto o . vanidades . 22 march 2015 . jennifer lopez works her ass off on a.k.a. album powerhouse brand cover story . billboard . 16 june 2014 . a b hernandez lee november 18 2010 . j. lo and marc anthony partner with kohl s on new fashion line . latina . retrieved november 10 2012 . a b fenner justin july 18 2011 . jennifer lopez marc anthony divorced kohl s collaboration . styleite . retrieved november 4 2012 . a b j. lo marc anthony to launch brand at kohl s reuters . in.reuters.com . november 18 2010 . retrieved november 4 2012 . jennifer lopez jennifer lopez s fashion line to go ahead . contactmusic.com . july 19 2011 . retrieved november 4 2012 . first look jennifer lopezs kohls collaboration . e online . august 4 2011 . retrieved november 4 2012 . krupnick ellie august 17 2011 . jennifer lopez debuts full lookbook for kohl s line photos . huffingtonpost.com . retrieved november 4 2012 . sep 9 2011 11 05 am by deanna barnert september 9 2011 . jennifer lopez and marc anthony reunited ... at kohls . sheknows.com . retrieved november 4 2012 . a b thau barbara . will j.lo and marc anthony fashions top the charts for kohl s . dailyfinance . retrieved november 4 2012 . tiffany august 19 2011 . first look the jennifer lopez collection for kohl s . sheknows.com . retrieved november 4 2012 . yurkevich svetlana . exclusive my spring 2012 collection with kohl s . jenniferlopez.com . retrieved november 4 2012 . jennifer lopez clothing line for kohl s . stylenews.peoplestylewatch.com . retrieved november 10 2012 . jennifer lopez kohls advert j lo shows off new clothing line in ad directed by darren aronofsky mail online . london dailymail.co.uk . march 9 2012 . retrieved november 4 2012 . jennifer lopez for kohl s fall 2012 collection . fashion style.becomegorgeous.com . retrieved november 4 2012 . external links edit official online store oprah.com article v t e kohl s brands abbey dawn adidas american beauty apt . 9 candie s carter s chaps cooking with calphalon cuisinart daisy fuentes dana buchman dockers dyson elle contemporary collection food network hang ten jennifer lopez collection jumping beans kitchenaid marc anthony collection mudd jeans rock and republic sonoma tony hawk clothing urban pipeline simply vera vera wang people herb kohl v t e jennifer lopez accolades discography filmography songs videography studio albums on the 6 j.lo this is me ... then rebirth como ama una mujer brave love a.k.a. compilation albums j to tha l o the remixes dance again ... the hits extended plays the reel me video albums jennifer lopez feelin so good jennifer lopez let s get loud the reel me concerts and tours let s get loud jennifer lopez and marc anthony en concierto dance again world tour q viva the chosen live jennifer lopez all i have clothing brands j.lo by jennifer lopez jennifer lopez collection teeology books true love fragrances glow by jlo still jennifer lopez love and glamour glowing by jlo companies lopez family foundation nuyorican productions viva m vil related topics fat butt and pancake head green versace dress nuvotv book category retrieved from https en.wikipedia.org w index.php title jennifer lopez collection & oldid 742604604 categories clothing brands of the united statesjennifer lopez products2010s fashionretail companies established in 2010american companies established in 2010hidden categories articles with a promotional tone from october 2013all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 4 october 2016 at 17 47 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view