audio consumer electronics telecommunications equipment founded 2011 headquarters hemel hempstead united kingdom area served global key people tinchy stryder lord kalms alison van veggel products headphones audio equipment tablet computer mobile accessories laptop netbook cases slipcases services music technology information and communications technology services entertainment retail net income 245.3 million q2 2012 owner dixons carphone tinchy stryder lord kalms number of employees 3 300 website official website goji electronics inc. is a producer of computer smartphone audio products and equipment headquartered in hemel hempstead united kingdom . the audio division of the company was founded by grime artist and entrepreneur tinchy stryder and dsg international plc president lord kalms and primarily produces products under the brand goji tinchy stryder . since the inception of goji its products have been distributed by dixons carphone plc and its predecessor dsg international plc. the collaboration between dixons and kwasi danquah iii leads to an expansion of goji electronics into the headphones and audio equipment market . 1 stryder lord kalms and dixons carphone plc all own shares in goji . contents 1 history 2 products 3 see also 4 references 5 external links history edit the company was founded in december 2011 and debuted its first product consumer electronics accessories in early 2012 . goji electronics inception was made with dsg international plc granted exclusive rights to manufacture and develop goji branded products . with dsg international handling production of the products lord kalms and kwasi danquah iii are free to handle promoting the new line . goji intends to primarily rely on celebrity endorsements particularly by popular professional athletes popular musicians to help market the line to a demographic of fashion conscious young men and women . 1 in june 2012 goji electronics expanded it products into the lifestyle music technology travel and with audio equipment . the goji accessories for computers and smartphones were also expanded in june 2012 inline with the introduction of danquah s headphones and audio equipment products . the percentage of stakes between the shareholders of goji electronics are not disclosed . 1 2 on august 10 2012 goji on cloud 9 audio equipment and goji tinchy stryder headphones were distributed by over 600 retailers in the united kingdom by dsg international plc subsidiaries in europe and globally by dsg international owned pixmania . 3 products edit the original product line of goji were consumer electronics such as tablet computer netbook and smartphone accessories . the headphones and audio equipment product line of goji were introduced as goji tinchy stryder headphones and goji on cloud 9 audio . 3 tinchy stryder provides creative direction on the development of the goji tinchy stryder on cloud 9 product range encompassing headphones travel speakers and audio equipment and outlined in promotional materials that with current headphones the look and pricing of headphones are not as flexible in value as people would like and with goji its looks audio quality pricing and value flexibility will make goji headphones and audio products a serious contender in the overall music technology market . 1 4 kwasi danquah iii added goji electronics has been the perfect partner for me to work with on this project the team i m working with are amazing and we clicked right from the start . i couldn t wait to get the products out there as i m sure people are going to love the sound which it was really important to me that we got right and the design of the goods too . 1 5 inline with goji headphones and audio equipment it has also plans to license the goji brand and technology to other major information technology and automotive manufacturers . goji electronics planned to begin offering personal computers and tablet computer equipped with goji on cloud 9 audio systems which will feature advanced technological characteristics and software . 6 following the expansion of accessories for computers tablet computers laptops and smartphones in june 2012 goji electronics along with a future release of personal computers and tablet computers equipped with goji on cloud 9 audio systems also planned to begin releasing smartphones enabled with a goji on cloud 9 audio technology in collaboration with major telecommunications equipment manufacturers . 6 see also edit companies portal music technology references edit a b c d e uk rap artist tinchy stryder teams up with goji to develop new techrange . dsg international . june 11 2012 . goji electronics range will incorporate headphones and travel speakers . yahoo finance . june 15 2012 . a b goji tinchy stryder headphones on cloud 9 review . mightygadget . august 10 2012 . andy blackmore . headphones head to head top headsets for the best beats . metro . uk rap artist tinchy stryder teams up with goji to develop new techrange . marketwire . june 15 2012 . a b goji tinchy stryder headphones on cloud 9 showcasing style and sound in a new collection of audio accessories . external links edit wikimedia commons has media related to goji electronics . official website the on cloud 9 collection about goji tinchy stryder v t e dixons carphone current brands advent computers carphone warehouse currys currys digital dixons travel elkj p elding elgiganten elko gigantti lefdal geek squad goji id mobile knowhow kotsovolos logik partmaster.co.uk pc world phone house sandstr m former brands dixons dsg international dsgi business equanet electro world freeserve freetalk hygena at currys inmac the link markantalo mastercare commercial services matsui microwarehouse macwarehouse miranda pc city pixmania prinz prinztronic saisho unieuro key people sebastian james chief executive sir charles dunstone chairman sir john collins charles kalms lord kalms of edgware v t e takeover group inc. companies takeover group takeover entertainment limited takeover cloud 9 unlimited takeover roc nation unlimited goji electronics migi clothing star in the hood unlimited key people kwasi danquah iii links to related articles v t e music technology music technology mechanical electrical electronic and digital sound recording microphone microphone preamplifier eq outboard gear audio channel mixing console binaural recording multitrack recording music production music sequencer recording media gramophone record magnetic tape compact cassette compact disc dat hard disk minidisc mp3 opus analog recording 8 track cartridge amplifier cassette deck comparison of analog and digital recording experimental musical instrument phonograph player piano reel to reel audio tape recording tape recorder playback transducers loudspeaker headphones sound reinforcement system digital audio digital recording digital signal processing live music bass amplifier effects unit guitar amplifier keyboard amplifier pa system radio reverberation sound reinforcement 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