coordinates 51 30 38 n 0 7 15 w 51.51056 n 0.12083 w 51.51056 ; 0.12083 simpson s in the strand is one of london s oldest traditional english restaurants . situated in the strand it is part of the savoy buildings which also contain one of the world s most famous hotels the savoy . after a modest start in 1828 as a smoking room and soon afterwards as a coffee house simpson s achieved a dual fame around 1850 for its traditional english food particularly roast meats and also as the most important venue in britain for chess in the nineteenth century . chess ceased to be a feature after simpson s was bought by the savoy hotel group of companies at the end of the century but as a purveyor of traditional english food simpson s has remained a celebrated dining venue throughout the twentieth century and into the twenty first . p.g. wodehouse called it a restful temple of food . 1 since 2005 simpson s has been run by fairmont hotels and resorts . contents 1 early development 2 20th century to wwii 3 after wwii 4 simpson s and chess 5 in film and literature 6 see also 7 notes 8 references 9 external links early development edit chess memorabilia in the grand divan 100 strand an earlier building on the site was the fountain tavern home to the celebrated literary group the kit cat club but this was replaced by samuel reiss s grand cigar divan which opened in 1828 . the establishment soon developed as a coffee house where gentlemen smoked cigars with their coffee browsed over the daily journals and newspapers indulged in lengthy conversations about the politics of the day and played chess sitting on comfortable divans or sofas . regular visitors would pay one guinea a year for the use of the facilities and cups of coffee . the daily entrance fee for others was 6d 2 p or 1 6d 7 p with coffee and a cigar . 2 chess matches were played against other coffee houses in the town with top hatted runners carrying the news of each move . the grand cigar divan soon became recognised as the home of chess in england . today one of simpson s original chess sets is displayed in the bishop s room . 2 in 1848 reiss joined forces with the caterer john simpson 1808 or 09 1864 3 to expand the premises renaming it simpson s grand divan tavern . 2 it was soon established as one of the top london restaurants becoming a popular attraction with patrons including charles dickens william ewart gladstone and benjamin disraeli . simpson introduced the practice of wheeling large joints of meat on silver dinner trolleys to each table and carving them in front of guests a custom that still prevails today . 2 the establishment flourished in the 1851 census the cigar divan s premises were home to the tavern keeper the manager and 21 staff . the restaurant was according to the baedeker guide for 1866 a large well appointed establishment . 3 shortly before his death in 1864 john simpson sold the restaurant to edmund william cathie 2 and in 1865 the business was floated as a limited company . a prospectus was issued for simpson s ltd with capital of 100 000 equivalent to 8 867 331 as of 2015 4 to purchase and extend the divan tavern . the prospectus stressed the great increase in trade caused by the opening of charing cross station nearby and that cathie would remain as manager . 3 he employed the british master cook thomas davey who rose through the ranks to head his kitchens . davey insisted on the thorough and consistent britishness of simpson s. he even replaced the word menu with bill of fare . 2 in 1898 richard d oyly carte proprietor of the savoy hotel acquired simpson s. carte died in 1901 and his son rupert d oyly carte took over the business from 1903 in which year simpsons was closed for redevelopment . all the old furniture and fittings were sold off including the largest solid mahogany table in existence 265 chairs and 60 other mahogany dining tables . 5 the restaurant reopened in 1904 under the name it bears today simpson s in the strand grand divan tavern . 2 20th century to wwii edit though the premises were updated under the new management cooking methods remained traditional . in an article in the times in 1905 details were given of the simpson s method of cooking beef . a large open fire is absolutely indispensable and it must be sufficiently large for every portion of the joint to face the centre or red fire which will give a steady and ascertained heat during the whole time the joint is revolving and being cooked ... basting must be continuously done . ... not more than one minute should elapse from the time the joint is taken from the spit until it appears at table . 6 in 1914 the death of the head chef at simpson s was a sufficiently noteworthy event that the times featured the news under the headline thomas davey and his culinary patriotism . the obituary noted that davey who died in harness aged 72 had commanded a brigade of 100 men and that under his supervision 1 400 pounds of english meat 300 pounds of turbot 100 pounds of scotch salmon and two wagonsful of vegetables were on average prepared for the table every day . 7 world war i did not at first affect simpson s supplies though manpower was scarce . in 1915 p.g. wodehouse wrote simpson s in the strand is unique . here if he wishes the briton may for the small sum of half a dollar stupefy himself with food . the god of fatted plenty has the place under his protection . its keynote is solid comfort . it is a pleasant soothing hearty place a restful temple of food . no strident orchestra forces the diner to bolt beef in ragtime . no long central aisle distracts his attention with its stream of new arrivals . there he sits alone with his food while white robed priests wheeling their smoking trucks move to and fro ever ready with fresh supplies . 1 later however supplies were rationed . by 1917 all restaurants except the most basic kind were obliged to have a completely meat free menu one day a week though simpson s still offered luxurious fish including salmon sole and turbot . 8 the inter war years saw another high period for simpson s. thirty years later the elderly george lyttelton reminisced did you never know the agonising choice put before you in the pre war simpson s saddle of mutton or beef ... both perfect of their kind 9 it is illustrative of the continuing high profile of the establishment that the death of its long serving doorman in 1934 was covered in the press it is estimated that old matt opened the doors of over 2 000 000 private cars taxicabs and in edwardian days hansom cabs which drew up outside simpson s. 10 the head chef of this period was a. w. willis . 11 early in 1939 before the outbreak of world war ii the savoy group now under rupert d oyly carte proposed to open a sister restaurant of simpson s near leicester square 12 but this took many years to come to fruition . during the war simpson s was severely hit by the shortage of butchers meat their celebrated sirloins of beef and saddles of mutton disappearing from the trolleys not to be seen again in their full glory until long after the end of the war as britain remained on rations until 1954 . partial relief came with an agreement with cameron of lochiel to supply his venison from scotland as well as herrings for smoking . simpson s like all luxury restaurants was included in the wartime rule imposing a five shilling limit on the price of a restaurant meal . 13 14 after wwii edit after the war simpson s like the rest of the savoy group was hit by a strike of its employees in support of a waiter dismissed from the savoy hotel . the matter was judged so serious that the government set up a court of inquiry . 15 after the resolution of that dispute the next major development in the history of the restaurant was the resuscitation of the pre war plan to open a sister establishment on the site of stone s chop house near leicester square . 16 in 1959 simpson s lost another notable member of its staff . frederick william heck died on his way home having consumed a heavy luncheon and having completed 55 years service 40 years as manager . ralph r. smythe heck s assistant since 1955 was appointed manager . 17 in 1963 the savoy group finally achieved its aim from 1939 of opening a second simpson s at the revived stone s chop house . 18 when the first michelin guide to england was published in 1974 no uk restaurant was judged worthy of the maximum three stars or even two but simpson s was one of nine london restaurants including le gavroche awarded a star . 19 in 1978 simpson s celebrated its 150th anniversary with a luncheon consisting of all the items from the earliest recorded menu starting with turtle soup going on with roast sirloin of beef and saddle of mutton and ending with boiled syrup roll . 20 the next year mutton had to be dropped from the menu replaced by lamb because procuring top quality mutton was increasingly difficult and the meat was no longer fashionable . 21 in 1982 after a thirty year absence rabbit was restored to the menu ; it was served in a cream and mushroom sauce . 22 in 1984 simpson s dropped its rule forbidding women from using the panelled street level dining room at lunchtime . 23 before 1984 ladies were asked to use the dining room in the floor above which was specially decorated in pastel colours . also on the first floor is the richly decorated late victorian banqueting room which can comfortably seat more than 100 people . another banqueting room on the lower ground floor is in a more modern 1930s style . there are also two cocktail bars the knight s bar on the first floor a popular art deco styled piano cocktail bar and a bar in the bishop s room which is now only used for functions . simpson s was also a popular venue for political dinners being a favourite of the western goals institute who held a major dinner there for the president of el salvador alfredo cristiani and members of his cabinet on 25 september 1989 . 24 the traditional britain group were also patrons for their annual dinners including that held on 8 february 2006 with the guest of honour being simon heffer . 25 in 1994 simpson s began serving breakfasts for the first time . 26 a light menu was available but the emphasis was on hearty traditional english breakfasts . the most substantial offering was and is the ten deadly sins consisting of cumberland sausage scrambled egg streaky and back bacon black pudding fried mushrooms baked tomato kidney fried bread bubble & squeak and baked beans . 27 the savoy group was purchased in 1998 by a private equity house blackstone group and after further changes of ownership the savoy hotel and simpson s were split off from the rest of the group in 2005 and are run by fairmont hotels and resorts . 28 as at february 2007 simpson s was managed by jeremy hopkins and the master cook was