references to primary sources . please improve this by adding secondary or tertiary sources . august 2012 learn how and when to remove this template message for the taiwan based folding bicycle company see pacific cycles pacific cycle headbadge pacific cycle inc. is an american division of canadian conglomerate dorel industries that imports and distributes bicycles . it was founded in 1977 by chris hornung . the company pioneered the sourcing of bicycles from the far east for distribution in the u.s. developing relationships with suppliers primarily in taiwan and china . 1 the company now owns several well known bicycle brands as well as diversifying into bicycle accessories and other types of children s play equipment . 2 pacific cycle sells more bicycles than any other company in north america and is one of the most prolific bicycle suppliers in the world . 3 in 2006 chris hornung left pacific cycle leaving president jeff frehner in control . 4 alice tillett has been the president of pacific cycle since 2008 . the company headquarters is located in madison wisconsin with a corporate branch office in olney illinois former home of roadmaster . they also operate distribution centers in olney il vacaville california and rancho cucamonga california formerly of pti . contents 1 history 2 brands 3 external links 4 references history edit in 1998 chris hornung reached an agreement with wind point partners giving the private equity investment firm a controlling interest in pacific cycle . 4 in december 2000 with new resources from the wind point partners deal pacific cycle acquired the bicycle division of brunswick corporation for 60 million obtaining control of the mongoose and roadmaster brands . this also gave pacific cycle access to wal mart who was the second largest retailer of bikes and to whom brunswick was the largest supplier . 5 mongoose had maintained a strong reputation for quality and performance particularly among younger bmx enthusiasts . pacific cycle brought mongoose into the mass merchant channel at wal mart . 1 in 2001 pacific cycle outbid huffy corp. in bankruptcy court for the purchase of the schwinn gt corporation obtaining control of the schwinn and gt brands for 86 million . 6 in 2002 schwinn was introduced to the mass merchant channel at wal mart target and toys r us . 1 on march 17 2003 pacific cycle acquired instep l.l.c. for an undisclosed price . instep is a marketer and distributor of jogging strollers and bicycle trailers . pacific financed the purchase through company earnings and the price was not disclosed . 7 in 2004 pacific cycle was acquired by dorel industries from wind point partners for 310 million acquiring wind point s 43 percent stake . 8 9 under dorel s recreational leisure product segment the pacific cycle division pcg internally deals with the mass merchant and sporting goods channels while the cycling sports group csg division deals specifically with the independent bicycle dealers ibd channel . 10 u.s. distribution channels include mass market retailers such as wal mart target kmart sears and toys r us as well as sporting goods chains such as dick s sporting goods academy sports sports authority and dunham s sports . distribution also includes canadian tire in canada . in 2005 pacific cycle started importing electric scooters and marketing them under the schwinn motor scooters name . 1 sales ceased in approximately 2011 . in june 2008 for 28 million pacific cycle acquired the assets of pti sports llc protective technologies international a leading u.s. designer manufacturer and distributor of bicycle parts helmets and other accessories . 11 in july 2009 pacific cycle acquired the assets of iron horse bicycles and obtained control of the brand . 12 brands edit 13 14 15 caloi cannondale charge bikes dyno gt bicycles guru cycling instep iron horse bicycles kid trax mongoose pacific playsafe powerlite roadmaster schwinn sugoi external links edit official website references edit a b c d http www.pacificcycle.com timeline http www.pacificcycle.com brands http www.pacificcycle.com our story a b http sports.groups.yahoo.com group genesbmx message 12232 http www.prnewswire.com news releases wind point portfolio company pacific cycle announces acquisition of brunswick corp nyse bc bike division 70924057.html http www.bizjournals.com denver stories 2001 09 10 daily15.html http www.bizjournals.com milwaukee stories 2003 05 19 focus1.html t printable http www.prnewswire.com news releases media advisory cibc world markets acted as exclusive financial advisor to wind point partners with respect to the sale of pacific cycle llc for us310000000 to dorel industries inc 71259367.html http www.bicycleretailer.com news newsdetail 926.html http www.dorel.com product.htm leisure http milwaukee.bizjournals.com milwaukee stories 2008 06 23 daily31.html http www.bicycleretailer.com news newsdetail 2931.html pacific cycle brands 1 http www.dorel.com eng recreation product portfolio v t e dorel industries subsidiaries cannondale gt bicycles pacific cycle iron horse bicycles mongoose roadmaster schwinn v t e american bicycle manufacturers current american star bike friday bilenky cycle works bohemian brooklyn bicycle co. bontrager calfee design cannondale catrike centurion chumba racing co motion columbia cortina cruzbike cycle force group dahon diamondback dynacraft bsc electra ellsworth handcrafted fantasy toys lowrider bicycle & hobby felt fuji fyxation gendron inc. gt haro huffy ibis independent fabrication international surrey company iron horse italvega jamis k2 sports kent international kestrel litespeed magna marin masi melon milwaukee mongoose moots next nishiki novara pacific pope priority pure cycles quality quintana roo r e rans designs razorusa redline rhoades car ritchey design rivendell roadmaster richard sachs santa cruz santana schwinn seven shelby shinola soma fabrications specialized surly terracycle terrible one tommaso torker transition trek turner suspension univega valdora van dessel sports villy custom volagi waterford precision wilderness trail worksman yamaguchi yeti zigo defunct american american machine and foundry chicago clark kent e. c. stearns eagle fat city fleetwing gary fisher gormully & jeffery jmc klein kogswell lemond lotus merlin murray overman pocket rambler ross serotta sol stelber sterling wright components bell sports bicycle technologies international coker tire fox racing shox fyxation giro hayes brake burley design rockshox slidepad speedplay sram l.h. thomson zipp rolf prima retrieved from https en.wikipedia.org w index.php title pacific cycle & oldid 743810929 categories companies based in madison wisconsincycle manufacturers of the united statesamerican companies established in 1977vehicle manufacturing companies established in 1977hidden categories articles lacking reliable references from august 2012all articles lacking reliable references navigation menu personal tools not logged 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