industry marketing founded tenafly nj 1985 founder lee weinblatt headquarters tenafly nj united states number of locations 1 area served north america services market research copy testing marketing website www.pretesting.com pretesting company is a full service market research company founded in 1985 that specializes in print television and radio ad copy testing . contents 1 history 2 saccadic eye movement 3 patents 4 references history edit pretesting company was founded in 1985 by american inventor and market researcher lee weinblatt . after beginning his career at perception research weinblatt started telcom research a company that manufactured recorders that used an infrared beam to track a viewer as he watched a commercial in a research setting . weinblatt sold the company in 1983 . 1 in 1985 weinblatt started pretesting company in order to provide advertising companies with insights into the effectiveness of their print radio and tv ads . 2 the company tests subjects in situations where they are unaware of how and why they re being tested ensuring authentic unbiased results . 3 saccadic eye movement edit pretesting company s most advanced innovation to date has been a recording device that tracks movements of the eye called saccades . through saccadic eye tracking pretesting company can determine not only where a viewer is looking as he s watching an ad but also how visually stimulating the ad is . 4 these results can help companies gauge whether their ads are visually stimulating enough to keep the viewers attention or in contrast whether they re so visually stimulating that no actual information is absorbed . 4 patents edit lee weinblatt in tandem with pretesting company has filed patents for the following 5 the consumer eye movement recorder auto focus tracker for cameras location based magnifier for testing packaging simulated network for testing tv commercials simulated shopping system for testing packaging facial recognition cameras for real world shopper tracking automatic tracking system for exposure to advertising and resulting purchase audio encoding for tracking exposure to tv and radio programs commercials auto billing systems for video on demand portable coupon acquisition systems references edit andrews edmund l. technology ; delving into the consumer unconscious the new york times july 22 1990 . accessed december 23rd 2013 . dougherty philip h. advertising ; approaches to personnel search the new york times february 2 1977 . accessed july 24 2008 . horowitz bruce advertising message often lost in the medium researchers say la times may 15th 1990 . accessed december 23rd 2013 . a b wasserman todd an eyeball test for better ads cnn april 3rd 2007 . accessed december 23rd 2013 . lee s. weinblatt teaneck us faqs.org accessed december 23rd 2013 . retrieved from https en.wikipedia.org w index.php title pretesting company & oldid 709985035 categories companies established in 1985market research navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 march 2016 at 07 53 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view