wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources dealsdirect news newspapers books scholar jstor free images november 2010 learn how and when to remove this template message deals direct industry retail founded 2004 headquarters australia key people paul greenberg co founder and chairman and michael rosenbaum co founder and ceo number of employees 100 website www.dealsdirect.com.au deals direct was started by paul greenberg and michael rosenbaum in 2004 october . the business evolved out of an ebay retailing operation under the name of auctionbrokers australia into a full fledged online retailer and swiftly grew to become the single largest online only retailer in australia . 1 the business and website operations are managed out of a facility located sydney s outer western suburbs . the business sells a range of general retail goods . the business positions itself as a discount retailer targeting the australian population in general . the success of the business is based primarily on the hypothesis that selling goods online comes down to shoppers being focused bargain hunters . the deals direct website has won numerous awards 2 including winning the number one online retailer award from hitwise 3 smart company listed the company in their top 10 online retailers and hitwise cited it as the online shopping site with the highest brand recall at 14 % 4 deals direct placed their group buying website dealme into liquidation in october 2012 leaving a debt of over 220 000 . 5 6 references edit internet retailing . 2010 07 21 . retrieved 2010 11 02 . see dealsdirect awards page hitwise jul dec 2009 smart company s top 10 online retailers in australia http m.smartcompany.com.au retail 052552 dealsdirect scraps its unprofitable daily deal site dealme.html http www.mcgrathnicol.com administrations dealme documents d18 121025 dealme circular sgn final % 20doc % 20pdf.pdf external links edit hitwise blog dealsdirect overtakes amazon uk 2005 deals direct website smartcompany article 2007 online retail best placed to weather downturn smh.com.au retrieved from https en.wikipedia.org w index.php title dealsdirect & oldid 739142110 categories online retailers of australiacompanies based in sydneyhidden categories use dmy dates from september 2016use australian english from september 2016all wikipedia articles written in australian englisharticles with topics of unclear notability from november 2010all articles with topics of unclear notabilitypages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 13 september 2016 at 00 49 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view