improve it or discuss these issues on the talk page . learn how and when to remove these template messages a major contributor to this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . august 2013 learn how and when to remove this template message the neutrality of this article is disputed . relevant discussion may be found on the talk page . please do not remove this message until conditions to do so are met . june 2013 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . june 2013 learn how and when to remove this template message learn how and when to remove this template message decon founded 2002 headquarters new york ny united states key people peter bittenbender co founder ceo jason goldwatch co founder website www.decon.co footnotes references distributed by the orchard enterprises decon is a new york based creative studio . housing production creative strategy and music divisions the company creates campaigns on behalf of brands and advertising agencies . 1 contents 1 history 2 decon records 2.1 roster 2.2 selected discography 2.2.1 2003 2.2.2 2004 2.2.3 2005 2.2.4 2006 2.2.5 2007 2.2.6 2008 2.2.7 2009 2.2.8 2010 2.2.9 2011 2.2.10 2012 2.2.11 2013 3 see also 4 references 5 external links history edit originally named deconstruction company the company was founded in 2002 by peter bittenbender and jason goldwatch after the creation of their award winning hip hop documentary and accompanying soundtrack one big trip . 2 the soundtrack was released as a double sided dvd cd in 2002 with hieroglyphic imperium records it is thought to be the first hip hop centric release in the hybrid format . 3 in 2012 decon earned a promax award for work on nbcuniversal s green week campaign . 4 that year misha louy and sacha jenkins both joined as partners expanding the production and entertainment divisions . 5 6 decon records edit decon records is the independent record label that is a division of decon . it got its start releasing underground hip hop recordings . 7 it was established in 2003 . in 2013 decon records was noted as one of billboard s 50 best independent labels in america . 8 9 decon records began by collaborating with the west coast collective project blowed to release projects from aceyalone of the freestyle fellowship such as love & hate which features production from el p and rjd2 . 10 other early decon records projects include partnering with the roots to establish okayplayer records . 11 the label provided further releases from aceyalone as well as rjd2 s magnificent city instrumentals 2006 and evidence s red tape instrumentals 2007 . 12 in 2008 the label released an album from frequent talib kweli and mos def collaborator 88 keys called the death of adam . 13 the album featured kid cudi and redman and was executive produced by kanye west . 14 the video for the lead single stay up viagra was directed by decon co founder jason goldwatch and premiered on mtv . 15 the following year decon licensed rjd2 s a beautiful mine as the theme song for the amc show mad men . 16 that year decon released jay electronica s just blaze produced tracks exhibit a and exhibit c . 17 18 while collaborating with decon records jay won two awards from mtv and signed a deal with roc nation . 19 the alchemist s russian roulette gangrene s vodka & ayahuasca and roc marciano s reloaded all made the hiphopdx 2012 records of the year awards list . 20 and were favorably reviewed in complex magazine . 21 22 xxl singled out roc marciano s decon records release reloaded as the best slept on album of that year . 23 early album releases saw decon working alongside project blowed and okayplayer . 24 in 2011 decon earned recognition from billboard as one of the 50 best indie labels in america . 25 roster edit 88 keys aaron cohen aceyalone alexander spit black milk chali 2na classified dan the automator del the funky homosapien dilated peoples dj z trip ellay khule evidence freddie gibbs freestyle fellowship gangrene goapele haiku d etat hieroglyphics jurassic 5 lyrics born ninjasonik nneka plantlife pusha t rakaa rjd2 roc marciano shad the alchemist the a team the good brothers the hood internet wax tailor zion i selected discography edit 2003 edit the good brothers project blowed presents the good brothers aceyalone moonlit skies aceyalone love & hate 2004 edit haiku d etat coup de theatre haiku d etat haiku d etat various artists true notes vol . 1 reissue aceyalone all balls don t bounce revisited 2005 edit various artists 2k6 the tracks ellay khule califormula lyrics born big money talk afu ra state of the arts various artists cali comm 2004 various artists project blowed 10th anniversary various artists who the f ck is you 2006 edit dan the automator 2k7 instrumentals dan the automator 2k7 aceyalone & abstract rude who reframed the a team rjd2 magnificent city instrumentals aceyalone grand imperial aceyalone supahero afu ra god of rap aceyalone magnificent city 2007 edit aceyalone lightning strikes dilated peoples the release party z trip all pro evidence red tape instrumentals the alchemist rapper s best friend 2008 edit jurassic 5 jurassic 5 deluxe reissue 88 keys the death of adam various artists fresh rhymes & videotape 88 keys stay up viagra ft. kanye west single plantlife time traveller kenny segal ken can cook 2009 edit various artists never not fresh jay electronica exhibit c nneka the uncomfortable truth chali 2na fish outta water jay electronica exhibit a aceyalone aceyalone and the lonely ones evidence the layover 2010 edit gangrene sawblade ep lyrics born as u were gangrene gutter water freddie gibbs str8 killa ep rakaa crown of thorns chali 2na fish market 2 aceyalone hip hop and the world we live in reissue aceyalone accepted eclectic reissue nneka concrete jungle 2011 edit freestyle fellowship the promise blended babies shooter mcgavin goapele break of dawn goapele play single roc marciano greneberg ep roc marciano greneberg ep instrumentals pusha t trouble on my mind single ryan leslie glory single classified handshakes and middle fingers pusha t my god single various artists closed sessions atx nneka soul is heavy various artists one big trip reissue 2012 edit goapele break of dawn deluxe roc marciano reloaded the hood internet feat ninjasonik red cups single lyrics born as u were remixes the alchemist russian roulette the alchemist flight confirmation single gangrene odditorium roc marciano emeralds single the alchemist rapper s best friend 2 gangrene vodka & ayahuasca 2013 edit evidence green tape instrumentals aceyalone leanin on slick boldy james grand quarters notes to self target market recoil alexander spit a breathtaking trip to that otherside the hood internet feat remixes aaron cohen potential fans 26 see also edit list of advertising agencies list of record labels references edit frazer bryant may 30 2012 . five questions peter bittenbender co founder and ceo decon . studio daily . soleimanpour arthur march 25 2010 . brands who became agencies decon creative group . psfk . del automator dilated take big trip . billboard . retrieved 31 july 2013 . 2012 promaxbda design north america awards winners list pdf . promaxbda . wolfe jennifer march 20 2012 . misha louy partners with decon as executive producer . awn . decon keeps rolling with sacha jenkins . newsle . may 2 2012 . ugwu reggie 8 10 13 . double agents hybrid label creative agencies thrive by mixing brands and bands better than the competition . billboard . p. 7 . check date values in date help billboard pro s d.i.y. 50 indie labels part ii . billboard . retrieved 30 july 2013 . best soundtrack one big trip . high times . retrieved 31 july 2013 . aceyalone love & hate . splendid . retrieved 7 august 2014 . the roots launch okayplayer records . glide magazine . retrieved 31 july 2013 . label decon . discogs . retrieved 31 july 2013 . 88 keys the death of adam . the phoenix . retrieved 7 august 2014 . the death of adam 88 keys . allmusic . retrieved 31 july 2013 . reid shaheem . kanye west 88 keys become dirty old men for stay up viagra video . mtv . retrieved 31 july 2013 . kujundzic petar . hypetrak insights with peter bittenbender co founder of decon records . hypetrak . retrieved 31 july 2013 . jay electronica exhibit a . discogs . retrieved 31 july 2013 . jay electronica exhibit c . discogs . retrieved 31 july 2013 . hypetrak insights with peter bittenbender co founder of decon records . hypetrak . retrieved 31 july 2013 . hiphopdx s top 25 albums of 2012 . dx staff . retrieved 31 july 2013 . the 50 best albums of 2012 so far . complex magazine . retrieved 31 july 2013 . the 50 best albums of 2012 roc marciano reloaded . complex . retrieved 31 july 2013 . first annual xxl awards winners . xxl . retrieved 31 july 2013 . mitchell gail january 22 2004 . roots launch okayplayer records . billboard . billboard pro s d.i.y. 50 indie labels part ii . billboard . august 15 2011 . http nahright.com news 2013 11 11 aaron cohen potential fans mixtape external links edit official website decon discography at discogs retrieved from https en.wikipedia.org w index.php title decon & oldid 740237057 categories american record labelsrecord labels established in 2004hip hop record labelscompanies based in new york cityhidden categories cs1 errors dateswikipedia articles with possible conflicts of interest from august 2013npov disputes from june 2013all npov disputesarticles with a promotional tone from june 2013all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read 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