integrated circuit . asics corporation type public traded as tyo 7936 industry sportswear sports equipment founded 1949 ; 67 years ago 1949 founder kihachiro onitsuka headquarters kobe japan area served worldwide key people kiyomi wada chairman motoi oyama president products athletic shoes apparel sports equipment revenue 428.4 billion as of december 2015 operating income 27.4 billion as of december 2015 net income 10.2 billion as of december 2015 number of employees 5 937 2013 subsidiaries hagl fs runkeeper asics europe b.v. asics sports corporation asics tiger corporation asics tiger do brasil ltda . asics tiger oceana pty. website www.asics.com asics ashikkusu stylized as asics is a japanese multinational corporation athletic equipment company which produces footwear and sports equipment designed for a wide range of sports generally in the upper price range . the name is an acronym for the latin phrase anima sana in corpore sano 1 which translates as a healthy soul in a healthy body . in recent years their running shoes have often been ranked among the top performance footwear in the market . 2 3 4 contents 1 history 2 name 3 relationship with nike 4 sponsorship 5 gallery 6 see also 7 references 8 external links history edit inside of the asics store on newbury street in the back bay section of boston asics in vaughan mills an asics shop on albion street leeds asics ltd. began as onitsuka co. ltd on september 1 1949 . 5 its founder kihachiro onitsuka began manufacturing basketball shoes in his home town of kobe hyogo prefecture japan . soon after the range of sports activities widened to a variety of olympic styles used throughout the 50s 60s and 70s by athletes worldwide . onitsuka became particularly renowned for the mexico 66 6 design in which the distinctive crossed stripes now synonymous with the company brand were featured for the first time . in 1977 onitsuka tiger merged with gto and jelenk to form asics corporation . despite the name change a vintage range of asics shoes are still produced and sold internationally under the onitsuka tiger label . in its 2006 fiscal year asics generated 171 billion yen in net sales and 13 billion yen in net income . sixty six percent of the company s income came from the sale of sports shoes 24 % from sportswear and 10 % from sports equipment . forty nine percent of the company s sales were in japan 28 % in north america and 19 % in europe . citation needed on july 12 2010 asics bought the outdoor brand hagl fs for sek1 000 000 000 128 .7 million . 7 on october 4 2011 it was announced that asics will be the new official kit manufacturer for the australian cricket team replacing german manufacturer adidas . 8 name edit the name asics is an acronym of the latin phrase anima sana in corpore sano 1 which translates to healthy soul in a healthy body which derives from juvenal s aphorism mens sana in corpore sano or thales saying . relationship with nike edit nike inc. originally known as brs was founded to sell onitsuka tiger shoes in the us . when phil knight visited japan in 1963 right before he graduated from stanford university he was impressed by onitsuka tiger shoes with their high quality but reasonable prices . he immediately visited the onitsuka tiger office and asked to be their sales agent in the usa . citation needed when knight founded nike he headhunted engineers from onitsuka and made early nike shoes at the asahi corporation in fukuoka japan . citation needed sponsorship edit main article list of asics sponsorships gallery edit a pair of asics wrestling shoes model split second v a pair of asics running shoes model gel kinsei a pair of asics gel kayano 15 shoes with some betagel in yellow into the heel asics metarun shoe see also edit list of asics sponsorships list of swimwear brands references edit a b about asics . asics america . retrieved 2015 08 31 . runner s world crowns asics gel nimbus 9 the world s best shoe . runnersworld.com . 2007 11 02 . archived from the original on 2007 12 01 . retrieved 2015 08 31 . nike air pegasus 2006 is given the international editor s choice award for 2006 . runnersworld.com . 2006 11 04 . archived from the original on 2006 11 05 . retrieved 2015 08 31 . remy mark 2008 11 14 . the prez elect wears asics . dailyviews.runnersworld.com . archived from the original on 2009 07 16 . retrieved 2015 08 31 . asics history . archived from the original on 2 march 2009 . retrieved 2009 03 24 . mexico 66 onitsuka tiger mexico 66 onitsuka mexico 66 tiger central archived march 4 2016 at the wayback machine . katsumura mariko 2010 07 12 . japan s asics buys sweden s haglofs for 128.7 mln . reuters . retrieved 2011 05 19 . emmett james 2011 11 04 . asics partner with cricket australia sports sponsorship news cricket oceania . sportspro media . retrieved 2012 06 11 . external links edit wikimedia commons has media related to asics . asics worldwide v t e running shoe brands running shoe brands adidas altra running asics brooks fila k swiss li ning merrell mizuno new balance newton nike north face puma reebok saucony spira under armour tyka related athletic shoe retrieved from https en.wikipedia.org w index.php title asics & oldid 742046527 categories asicsathletic shoe brandscompanies based in kobejapanese brandsmanufacturing companies established in 1949multinational companies headquartered in japanshoe brandsshoe companies of japansporting goods brandssporting goods manufacturers of japansportswear brands1949 establishments in japanhidden categories articles with wayback machine linksarticles containing japanese language textall articles with unsourced statementsarticles with unsourced statements from february 2016articles with unsourced statements from november 2013commons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main 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