founded february 2015 headquarters london england products clothes shoes accessories website www.finerylondon.com finery is a british womenswear fashion label whose products are available for purchase online and via selected offline stockists . its approach is to offer smaller collections for women not girls that are moderately priced well styled and versatile . 1 2 the company was founded in march 2014 by nickyl raithatha luca marini and caren downie . 3 raithatha and marini who knew each other from business school had the idea for a clothing brand while raithatha was working for rocket internet and marini was a director at one of rocket s fashion e tailers . they recruited caren downie who had formerly been asos.com s fashion director and topshop s buying director . 3 downie in turn recruited her former colleagues emma farrow and rachel morgans for design . 3 after obtaining initial funding from rocket finery launched in february 2015 with a 150 piece collection priced between 19 for a jersey top and 345 for a leather jacket . 3 to celebrate the launch of the website in february 2015 finery opened a pop up store in covent garden . 4 references edit dacre karen . don your finery we meet the high street heroines who called time on fast fashion . the evening standard . 10 november 2015 . leaper caroline . meet finery london the high street brand you re going to love . marie claire . 5 august 2015 . a b c d hounslea tara 6 january 2016 . the drapers interview nickyl raithatha on finery s first whirlwind year . drapers . retrieved 2016 01 17 . culture whisper personalised guide to london s cultural scene . culture whisper . retrieved 2016 01 17 . further reading edit finery london an affordable zara like store is definitely going to be a staple in my wardrobe . bustle . retrieved 17 january 2016 . aude lagorce 3 february 2015 . new british label finery london makes affordable look good . the wall street journal . retrieved 17 january 2016 . finery the label for women who have grown out of topshop and asos . the australian . retrieved 17 january 2016 . subscription required finery london created by former topshop and asos designers lands in australia . daily mail . 30 march 2015 . retrieved 17 january 2016 . shopping fix our edit of the best pieces from finery london . grazia daily . retrieved 17 january 2016 . finery london launches this week & grazia readers get a discount hurrah . grazia daily . retrieved 17 january 2016 . leaper caroline . finery london . marie claire . retrieved 17 january 2016 . this article is incomplete . please help to improve it or discuss the issue on the talk page . february 2016 external links edit official website retrieved from https en.wikipedia.org w index.php title finery company & oldid 726325322 categories clothing brands of the united kingdombritish fashionbritish companies established in 2014online clothing retailersonline retailers of the united kingdomhidden categories pages containing links to subscription only contentarticles to be expanded from february 2016 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 21 june 2016 at 12 58 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view