orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . july 2014 mr. california type private industry apparel founded 1962 headquarters soquel ca key people raub shapiro founder monte atherton creative director 1 website mr. california web site mr. california 2 is an american men s leisurewear clothing line based in santa cruz california . founded in 1962 the brand today specializes in a modern take on the classic styles that mr. california first created back in the 1960s . contents 1 product line 2 history 3 external links 4 references product line edit mr. california s current line features long and short sleeve woven shirts knit shirts jackets pajamas hats and t shirts with illustrations inspired by mid century modernism . history edit mr. california introduced knit and woven shirts in the early sixties marketing them as leisurewear for men on the go . the shirts had a number of unique features including the square cut finish dual front pockets and dual buttons on the sleeves . each shirt also sported a heraldic crest on the front placket which became a defining symbol of the brand itself . the crests ranged from a simple fleur de lys to decorative crowns to mythical animals all embroidered into each shirt . 3 the line also featured a waist buttoned jack shirt cuban inspired guayaberas and polo shirts . in the 70 s the brand turned its attention to attenuated collars and garish colors in order to service the rapidly evolving disco movement . in the 80 s the brand turned away from its classic leisurewear roots by creating a new division offering a product called the bentley . the final mr. california shirts marketed by the original incarnation of the company were last seen in the late 80 s at jc penny s in glendale california . 4 then the brand went dormant . over forty years after mr. california first appeared on store shelves a group of classic menswear enthusiasts stepped forward to re release the brand with the intention of bringing mr. california back to its sixty s glory . since then the new mr. california lines features clothing inspired by the original designs but updated to suit modern men . 5 external links edit mr. california web site references edit linkedin profile . http tsdr.uspto.gov casenumber 78534076 & casetype serial no & searchtype statussearch us patent and trademark office check url value help . http mistercal.com pages our history our history check url value help . mr. california web site . http mistercal.com pages our history our history check url value help . mr. california web site . martin christa . christa martin spotlight designers reviving mr. california . santa cruz sentinel . retrieved from https en.wikipedia.org w index.php title mr. california clothing & oldid 707984441 categories clothing companies of the united stateshidden categories pages with url errorsorphaned articles from july 2014all orphaned articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 march 2016 at 22 53 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view