founder julie macklowe products cosmetics skin care website official homepage vbeaut was founded by julie macklowe to provide women with swiss made anti age skincare products . vbeaut is a skin care line based on advanced botanical technology using plant stem cell complexes . julie macklow launched vbeaut on november 1 2011 . 1 vbeaut s range of products include peptide based anti aging face and eye serums moisturizers eye cream sunscreen and a face cleanser and exfoliator . 2 3 4 vbeaut s key ingredient in all of their products is swiss alpine rose a cold resistant plant from the swiss alps . the plant is known to provide anti oxidant protection and protection against uv rays . vbeaut formulas also contain stem cells extracted from nicotiana sylvestris plant . together along with several other botanical ingredients these plant extracts combine to form a complex compound which has anti aging and protective properties . all vbeaut products are formulated in switzerland free of fragrance and parabens and dermatologist and allergy tested . 5 contents 1 history 2 products 3 references 4 external links history edit vbeaut was launched by investor and former hedge fund manager julie macklowe in 2011 . during her travels macklowe could not find a suitable skincare product to meet her everyday needs . she then partnered with molecular scientists from the centre de recherches biocosm tiques crb high performance care of geneva to formulate her products . by 2011 macklowe had raised over 4 000 000 for lab work and testing . the skin care line s main ingredient contains stem cells from the alpine rose flower . the alpine rose is a small pink flower which is known for its resilient properties and can only be found in the harsh climate of the swiss alps where it endures high altitudes extreme temperatures and dryness . 6 7 initially vbeaut was launched at bergdorf goodman s a luxury goods department store based in new york city . after two years at bergdorf s the company appeared on the home shopping network . 8 vbeaut is the first luxury skincare line that took exactly the same products ingredients and packaging offered at higher price points at bergdorf goodman and brought the same quality at more affordable pricing via hsn . at hsn customers describe vbeaut as an affordable skincare line which is something macklowe believes no other brand has really done . 8 macklowe says that she learned the company was spending a lot of money on advertising and selling expenses however the company s vision was that all women should have the best skincare . 8 products edit macklowe launched vbeaut at a charity event coinciding with her 35th birthday . 9 10 at the time of its launch in november 2011 the line was carried at 37 stores some of which include neiman marcus fred segal nordstroms and bergdorf goodman . 7 the product was featured in o magazine which called it a gorgeous way to keep jet lag at bay . 11 in 2013 vbeaut expanded to be sold at look boutiques in duane reade and walgreens stores in new york city los angeles and miami . 12 macklowe s goal for the company is to provide lightweight and affordable skin care products saying that when i think about all of the luxury lines out there they feel like they were almost made for my mother . they re heavy and their price points were also of such . i want to keep everything really affordable . 13 the vbeaut line offers a total of 8 products with 4 new products launching in 2016 as well as an extension to the line slated for 2017 . the different types of products offered by vbeaut include light anti aging serum exfoliant foaming cleanser moisturizer peptide based eye cr me and intense brightening treatment . the products can be bought together as part of the it kit or individually in larger amounts . all of vbeaut s products are fragrance free dermatologist and allergy tested and paraben free due to macklowe s personal issues with sensitive skin . 14 references edit belle of it all . quest magazine . retrieved september 25 2015 . brown sarah . jet setter . magazine article . vogue . missing or empty url help ; access date requires url help skin care the it kit for traveling . youtube . 10 january 2012 . arnoldy lindley . from finance to fashion . online article . culture map houston . retrieved 2012 02 16 . wolfe alexandra . career rejuvination . magazine article . newsweek . missing or empty url help ; access date requires url help vbeaute . 2013 . retrieved 8 march 2014 . a b alexandra wolfe . after hedge funds a career rejuvenation . businessweek.com . a b c weiss zachary 2015 . why julie macklowe is society s breakout star . observer.com . julie macklowe celebrates 35th birthday launch of vbeaute at the box . new york post . swapping finance for facial products . wall street journal . the only way to go . oprah mazazine . o magazine . luxe skin care line vbeaut once available only at bergdorf s now coming to a drugstore near you . fashionista . retrieved august 2 2013 . rubin julia 2012 . beauty beat julie macklowe gives us the lowdown on vbeaut . www.styleite.com . styleite . trowbridge maxine . julie macklowe vbeaute the it kit . online article . pink memo . retrieved 2012 05 22 . external links edit vbeaut website retrieved from https en.wikipedia.org w index.php title vbeaut & oldid 733718388 categories beautyskin carehidden categories pages using web citations with no urlpages using citations with accessdate and no url navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 august 2016 at 17 32 . text is available under the creative commons attribution sharealike license ; 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