please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages the neutrality of this article is disputed . relevant discussion may be found on the talk page . please do not remove this message until conditions to do so are met . april 2016 learn how and when to remove this template message this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . april 2014 learn how and when to remove this template message learn how and when to remove this template message sju limited type ltd industry gambling founded 1973 headquarters marina bay gibraltar key people denis kelly ceo products bookmaking online casino online poker betting shops online gambling website www.stanjames.com stanjames.com is a remote gambling operator offering online on mobile and telephone sports betting casino games and poker . it is a significant part of the stan james brand which began life in 1973 as a single betting shop in wantage oxfordshire . in the forty years since the brand has grown to become one of the most trusted names in uk betting and gaming . contents 1 history 2 partnerships 3 sports sponsorships 4 marketing campaigns 5 references 6 external links history edit the stan james brand began life in 1973 as a single betting shop in wantage oxfordshire . citation needed the company was founded by steve fisher and james holder and is now owned by unibet group plc. the company was named stan james by taking the first two letters of steve and his wife anne stan and from james . nowadays when the stan james operations are primarily online and on mobile though there is a shop estate of over 90 betting shops in the uk . 1 stan james opened their first shop in compton berkshire in 1973 . 2 stanjames.com is the trading name of sju limited and is licensed and regulated by the government of gibraltar and the gambling commission of great britain . the company s online gambling operations are located in gibraltar . the ceo of stanjames.com is denis kelly . citation needed the stanjames.com brand is available in markets across the world with sports and casino customers from over 120 countries worldwide but they focus in particular on the uk market and uk customers . in december 2007 the firm bought the betdirect bookmaking company which was established in 1998 from 32red for 5.75 million . 3 the betdirect operation was merged with stan james in february 2009 . 4 5 in 2008 they bought the online betting business betterbet.com from the london bookmaker better . 6 7 in 2009 stan james started a cooperation with the austrian betkick sportwettenservice gmbh together they found the brand sjbet and sjbet24.com internet betting especially for betting shops in austria germany and europe . in may 2010 they bought 27 branches of regional bookmaker pagebet after the company went bankrupt . in september 2015 unibet group plc acquired the online gambling business of stan james group plc together with full rights and assets . partnerships edit stanjames.com have been present in several emerging markets where they have operated under alternative brands in partnership with local companies . 8 these include goldenpark.com in spain where stanjames.com partnered with the spanish land based casino group mga ; racing2day in the united states where they are part of a limited partnership licensed by the oregon racing commission ; and betpack in ireland which was created in 2009 to offer online betting and gaming to the betting shop network of the same name . citation needed sports sponsorships edit stanjames.com have been involved in numerous marketing campaigns since the online business was conceived in the late 1990s . citation needed including the stan james world matchplay from 2000 to 2010 during which time the event grew in size and stature to become the second most important event in darts . citation needed stanjames.com have been notable supporters of british horse racing . citation needed the company sponsored the stan james guineas festival at newmarket racecourse from 2006 to 2010 and the king george chase at kempton park from 2005 to 2008 . presently when stanjames.com sponsor stan james champion hurdle at the cheltenham festival . the stan james champion hurdle is the final race in the road to cheltenham series of races all of which are sponsored by stanjames.com and have been since 2010 . since the six race sponsorship began cheltenham racecourse footfall and television viewer ratings have increased year on year for the stan james champion hurdle . citation needed marketing campaigns edit in 2012 stanjames.com launched the who are you with advertising campaign . 9 the campaign revolved around two characters called stan and james who are best friends but completely opposite characters notably when it comes to having a bet . the campaign s strapline is who are you with which is intended to provoke customers to align themselves with either stan or james as well as making the suggestion they should join stanjames.com . citation needed references edit scutts andrew 2 february 2011 . reuben brothers confirmed as still in running for tote . racing post . london . p. 5 . armytage marcus 20 december 2005 . step forward the real stan james . the daily telegraph . retrieved 24 june 2010 . chris carter 2 november 2007 . betdirect to stan james . bettingpro.com . retrieved 24 june 2010 . betdirect absorbed into stan james core operations . reviewedcasions.com . 6 february 2009 . retrieved 24 june 2010 . charlies mccann 5 february 2009 . stan james announces betdirect merger . stan james . retrieved 24 june 2010 . stan james buys online bookmaker betterbet.com . bookmakers review . 21 july 2008 . retrieved 26 june 2010 . stan james steps into takeover betterbet sportsbook . gambling.co.uk . 7 august 2008 . retrieved 26 june 2010 . unknown author october 2012 . brand reach campaign . stan james . retrieved 1 october 2013 . who are you with campaign . stan james . october 2012 . retrieved 1 october 2013 . external links edit official website stan james media website retrieved from https en.wikipedia.org w index.php title stan james & oldid 731882406 categories 1973 establishments in englandcompanies established in 1973gambling companies of gibraltarbookmakersgambling websitespoker companiescompanies based in oxfordshireabingdon on thameshidden categories npov disputes from april 2016all npov disputesarticles needing additional references from april 2014all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from april 2014vague or ambiguous time from april 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 28 july 2016 at 03 43 . text is available under the creative commons attribution sharealike license ; 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