. please improve it by verifying the claims made and adding inline citations . statements consisting only of original research should be removed . october 2015 learn how and when to remove this template message this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . october 2015 learn how and when to remove this template message wcco city minneapolis minnesota broadcast area minneapolis st. paul branding newsradio 830 wcco slogan the good neighbor news radio 830 wcco frequency 830 khz am also on hd radio simulcasted on kmnb hd2 102.9 2 hd radio first air date 1922 format commercial ; news talk power 50 000 watts class a clear channel facility id 9642 transmitter coordinates 45 10 44 n 93 20 59 w 45.17889 n 93.34972 w 45.17889 ; 93.34972 main antenna 45 13 30 n 93 24 0 w 45.22500 n 93.40000 w 45.22500 ; 93.40000 auxiliary antenna callsign meaning washburn crosby company previous owner former callsigns wlag 1922 24 affiliations cbs radio network owner cbs radio cbs radio media corporation sister stations kmnb kzjk wcco tv webcast listen live website minnesota.cbslocal.com station 830 wcco wcco 830 khz is a class a clear channel radio station located in minneapolis minnesota usa and owned by cbs radio . its studios are located in the cbs radio building at 625 second avenue south in downtown minneapolis . its transmitter is located in coon rapids minnesota . wcco features talk radio and news programming with local hosts most hours of the day and night . with 50 000 watts of power and a non directional signal wcco reaches a wide area of north america at night . 1 from 1947 to 1996 wcco radio and wcco tv channel 4 won twelve george foster peabody awards more than any other twin cities broadcast outlet . contents 1 history 1.1 early years 1.2 signal 1.3 programming and personalities 1.4 severe weather coverage 1.5 fm sister w9xhw to wcco fm to lite fm to buz n 2 wcco today 3 former on air staff 4 current sports teams on wcco 5 references 6 external links history edit wlag transmitter room in the loring park neighborhood s oak grove hotel 1920 . early years edit wcco began broadcasting in the region on september 4 1922 as wlag known as the call of the north from a hotel near loring park in minneapolis . however the station soon landed in financial trouble and closed down in 1924 . washburn crosby company forerunner of general mills took over the station and renamed it wcco for the company s initials . 2 broadcasts resumed less than two months later on october 2 1924 from its current transmitter site in coon rapids . in 1927 wcco was one of the original 21 stations of the nbc red network . in the early days of radio wcco was a powerful force in the development of better and more powerful transmitters . on november 11 1928 with the implementation of the federal radio commission s general order 40 wcco changed its frequency to 810 khz and was granted clear channel status . it signed on with 50 000 watts for the first time in september 1932 . 3 in the 1930s two additional 300 foot towers were added to increase the range of the station s signal . later in 1932 cbs bought wcco from general mills and it remains affiliated with the cbs radio network to this day . in 1952 cbs sold majority control of wcco to the murphy and mcnally families who formed midwest radio and television as a holding company for wcco radio and its new television sister . cbs was forced to sell off its stake in the wcco stations in 1954 due to federal communications commission fcc ownership limits in effect at the time . cbs reacquired the wcco stations outright in 1992 when midwest radio and television merged with the network . wcco constructed a new 654 foot tower in coon rapids in 1939 . this is the same tower used today although the broadcast frequency was changed to 830 khz as a result of the 1941 north american regional broadcasting agreement . signal edit due to the station s power as well as minnesota s mostly flat landscape wcco boasts one of the largest coverage areas in the country . during the day it provides at least b grade coverage to almost all of minnesota as far north as duluth and as far south as rochester plus large portions of iowa and wisconsin . under the right conditions it reaches into portions of north and south dakota . at night the station s signal typically reaches across 28 u.s. states and three canadian provinces . certain conditions can make the signal stretch much farther . legendary station personality howard viken says that he once picked up the station while he was stationed at guadalcanal in 1943 . in 2005 wcco began broadcasting its signal with hd radio . programming and personalities edit wcco broadcasters were substantial celebrities across the midwest . citation needed perhaps the greatest of them all was cedric adams who first appeared on wcco in 1931 and broadcast on the station until his death in 1961 . pilots flying over the upper midwest reported watching the lights go out all over the region each night when adams finished his 10 p.m. newscast . howard viken maynard speece charlie boone and roger erickson jergen nash joyce lamont randy merriman and others were so well known and loved that when distinguished broadcaster steve cannon the iron ranger and his cast of characters including backlash larue morgan mundane and ma linger arrived at wcco from kstp in 1971 he was still thought of by many as the new guy nearly until his retirement 26 years later . wcco radio plays a news and talk oriented format with a strong news element opinion and a number of shows throughout the day with occasional short stories . the format also included a broad mix of music which leaned toward traditional mor and easy listening fare until the 1980s when the playlist shifted more toward adult contemporary . the music was gradually phased out by the early 1990s when the format was changed to all news talk . severe weather coverage edit wcco also had a longtime reputation of being the station to tune to for emergency information especially severe weather and school closings in winter . listeners would call in during severe weather events and describe what they were seeing at their locations supplementing information from the national weather service . for many years it was famous for its klaxon alert tone for tornado warnings . wcco is also a pep station for the emergency alert system for a series of public service live emergency broadcasts in 1965 the st. patrick s day blizzard the record april floods on the minnesota and mississippi rivers and the may 6 onslaught of 24 tornado touchdowns in the twin cities area the station earned a trifecta of the george foster peabody the dupont and the sigma delta chi awards all in one year . longtime wcco radio logo fm sister w9xhw to wcco fm to lite fm to buz n edit wcco engineers were experimenting with frequency modulation by 1939 operating w9xhw at 42.3 mhz but at just 50 watts . the station continued to only consider the medium tepidly . in 1969 wcco fm was broadcasting at 2 700 watts atop the 450 foot foshay tower in downtown minneapolis and only for the minimum number of hours required to keep a license to the frequency . the fm station moved its antenna to 1 250 feet near the top of the shoreview minnesota twin cities antenna farm with a power of 100 000 watts in 1973 . a full day s programming of music and a large news operation could be heard clearly for 150 miles in all directions . by the late 1970s wcco fm 103 had come into its own and established its own identity with a very popular adult contemporary soft rock format . in 1983 it became wlte 102.9 fm an identity it would keep until christmas 2011 when wlte switched to a country music format as buz n 102.9 with new call letters kmnb . like its am sister kmnb broadcasts in hd radio and rebroadcasts wcco programming on its hd 2 side channel . wcco today edit wcco was the top rated station in the twin cities for decades until shifting demographics and a decline in listening to am radio saw several fm stations including classic rock 92.5 kqrs fm and top 40 101.3 kdwb fm overtake it . citation needed one sign of the changing times the well known farm report was dropped in early 2004 reflecting the fact that many farmers began to rely more on the internet for such information and that the number of farmers in minnesota has drastically shrunk since the station first began broadcasting though agriculture remains vital to the region . for several years wcco has hosted a weekly radio show with the governor of minnesota . former governor jesse ventura had a show while in office and successor tim pawlenty followed suit . more recent wcco personalities have included longtime star tribune columnist sid hartman whole lotta woman ruth koscielak tim russell also a cast member on garrison keillor s a prairie home companion . some notable sports broadcasters have included baseball hall of fame member herb carneal the longtime voice of the minnesota twins halsey hall ray scott and ray christensen longtime voice of university of minnesota s gopher football and gopher men s basketball . wcco became the radio home of minnesota timberwolves basketball starting with the 2011 2012 season having recently acquired the broadcast rights from rival kfan . wcco broadcast university of st. thomas football beginning in the 2011 2012 season . games will be hosted on air by david lee . wcco was the former home of university of minnesota golden gophers athletics minnesota wild hockey and minnesota twins baseball . the minnesota twins had been on wcco since arriving in minnesota in 1961 but because of a dispute between wcco parent cbs and xm satellite radio over compensation for its major league baseball broadcasts citation needed cbs did not renew many of its mlb contracts . wcco was the radio home of the minnesota vikings from 1961 69 1976 84 1988 90 and 1996 2000 . eleanor mondale the daughter of former senator and vice president walter mondale started her career in radio at the station in 1989 as the entertainment reporter but left after eight months . she returned to minnesota in 2006 to co host a weekday morning show on wcco am with susie jones . in august 2008 as a cosmetic change to make wcco in the norm with cbs other talk radio stations the station changed from news talk 830 wcco to news radio 830 wcco . on september 15 2011 wcco was awarded the marconi award for large market station of the year . former on air staff edit bob allison deceased steve cannon deceased john kundla current sports teams on wcco edit minnesota timberwolves university of st. thomas tommies references edit salt lake city dx log wcco tv timeline . wcco inaugural pdf . broadcasting . september 15 1932 . retrieved 5 october 2014 . 2001 . radio and television . a history of minneapolis . minneapolis public library . accessed september 25 2004 . jeff baenen september 24 2004 . good neighbor wcco radio celebrates 80 years . associated press . accessed september 25 2004 . history of wcco tower . city of coon rapids . accessed september 25 2004 . external links edit official website query the fcc s am station database