gamble country switzerland introduced 1945 markets worldwide previous owners hoffmann la roche richardson vicks 1983 1985 website official website pantene p n ti n is a brand of hair care products owned by procter & gamble . the product line was first introduced in europe in 1945 by hoffmann la roche of switzerland which branded the name based on panthenol as a shampoo ingredient . it was purchased by procter & gamble p & g in 1985 in order for p & g to compete in the beauty product market rather than only functional products . 1 the brand s best known product became the 2 in 1 shampoo and conditioning formula pantene pro v pantene pro vitamin . the product became most noted due to an advertising campaign in the late 1980s in which fashion models said don t hate me because i m beautiful . 2 3 kelly le brock and iman gained notoriety as the first television spokeswomen to speak the line . 4 the line was criticized by feminists and became a pop culture catchphrase for annoying narcissistic behavior . 5 6 advertising campaigns edit the ambassadors of pantene . in 1990 procter & gamble taiwan launched a new advertising campaign surrounding its new pantene pro v formula a combining of pantene s vitamin formula and p & g s 2 in 1 technology . pantene pro v was first introduced in taiwan and a year later in the us and globally . research results compiled from markets around the world led p & g to hypothesize that health positioning might provide the basis for a new worldwide hair care franchise . the research indicated that women believed the ideal standard for hair is healthy . women considered their own hair damaged . women believed that shine signaled health . pro vitamin formulation provided real support for claims . advertising was developed around a health positioning and customized at the local level with the tag line hair so healthy it shines . the new product pantene pro v was introduced in newly designed cylindrical shaped bottles . there were four lead countries involved in pantene s pro v launch . each communicated a different piece of the strategy and execution elements as follows united states a tv campaign was developed using an authoritative spokeswoman and showing the transformation of the model s hair ; taiwan dramatized the end result the shine a very powerful end benefit in this part of the world ; france dramatized the vitamin capsule ingredient story ; united kingdom demonstrated product efficacy via the hair root demonstration . by 1994 following its launch in 55 countries pantene was the 1 hair care brand around the world with sales reaching over 1 billion . two years later it was still leading in 78 countries and by 1998 it was the leading shampoo in 90 countries . 7 pantene was advertised as approved by swiss vitamin institute . 8 currently pantene is present digitally in as many as 50 nations such as india australia china and many more . selena gomez is named as the new brand ambassador of pantene in june 2015 . while the other nations have brand ambassadors of their own such as nolwenn leroy for pantene france 9 anushka sharma for pantene india 10 and k pop idols yuri and seohyun of snsd for pantene korea & china . 11 references edit dyer davis 2004 . rising tide lessons from 165 years of brand building at procter & gamble . harvard business press . p. 277 . forbes volume 139 issues 5 9 1987 p136 dyer davis 2004 . rising tide lessons from 165 years of brand building at procter & gamble . harvard business press . p. 274 . dinato jill 25 july 2010 . don t hate me because i m beautiful . the huffington post . rakow lana winter 1992 . don t hate me because i m beautiful feminist resistance to advertising s irresistible meanings . southern communication journal . 57 2 133 142 . schutzman mady april 1995 . the real thing performance hysteria and advertising . wesleyan . p. 165 . isbn 978 0 8195 6370 5 . advertising educational foundation . persuasion . aef.com . retrieved 2013 09 23 . url http www.swissvitamin.ch title swiss vitamin institute nolwenn leroy nouvelle g rie pantene . elle in french . retrieved 17 june 2016 . pantene . official pantene india website . seohyun and yuri collaborate with pantene for next sm station release . allkpop . retrieved 5 september 2016 . dyer davis 2004 . rising tide lessons from 165 years of brand building at procter & gamble . harvard business press . p. 272 external links edit official us website official uk website official german website official indian website v t e procter & gamble people norman r. augustine clarence gamble james gamble a.g. lafley lynn morley martin james mcnerney william procter william cooper procter john f. smith jr. ralph snyderman meg whitman ernesto zedillo brands always ambi pur ariel aussie bold bounty braun camay charmin cheer clairol covergirl crest blend a med dawn dayquil daz downy dreft eukanuba fairy febreze gain gillette gillette mach3 gleem head & shoulders herbal essences iams ivory joy luvs max factor metamucil mr. clean nice n easy nyquil olay old spice oral b pampers pantene pepto bismol puffs safeguard secret sk ii scope swiffer tampax tide vicks wella more ... related arbora & ausonia joint venture baltimore plant beinggirl chemicals decision earth hankook p & g mdvip pg tips port ivory pringles procter & gamble co. v. ohim tyneside retrieved from https en.wikipedia.org w index.php title pantene & oldid 743969666 categories procter & gamble brandsshampoos1947 introductionshidden categories cs1 french language sources fr navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages az rbaycancadanskespa olfran ais bahasa indonesiaitaliano portugu st rk e edit links this page was last modified on 12 october 2016 at 09 02 . text is available under the creative commons attribution sharealike license ; 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