verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . july 2016 learn how and when to remove this template message ddb mudra group type marketing communications network industry advertising marketing brand management founded india 1980 headquarters mumbai maharashtra key people a.g krishnamurthy madhukar kamath group ceo & managing director sonal dabral chairman & chief creative officer subsidiaries ddb mudra ddb mudra max 22feet tribal worldwide tracy locke trackddb ddb remedy website www.ddbmudragroup.com the ddb mudra group a part of the ddb worldwide communications group is india s first and largest integrated marketing communications and services network . ddb worldwide is owned by omnicom group inc one of the world s largest advertising holding companies.it was earlier known as mudra communications limited and mudra india . it also started mudra institute of communications ahmedabad which is considered india s first academic institution dedicated to communications and advertising studies . 1 in 2011 mudra group was acquired by omnicom group subsequently rebranded as ddb mudra group and merged with ddb worldwide . 2 3 as an advertising agency it is credited with handling successful campaigns of brands and products such as castrol dabur future group gulf oil volkswagen . contents 1 history 2 management 3 clients 4 notable campaigns 5 references 6 external links history edit mudra ahmedabad was founded by a.g krishnamurthy on 25 march 1980 as an offshoot of reliance industries advertising division . initially it had only 15 employees 500 sq.ft space and rs 40 000 as startup capital . its first client was vimal . 25 march is still celebrated across all mudra offices as mudra day . in 1982 it picked up another client rasna . 4 in 1990 mudra signed a collaboration agreement with ddb needham worldwide . in 2011 ada reliance decided to sell majority of stocks to omnicom parent of ddb . 5 management edit madhukar kamath is the group ceo and managing director since 2003 . 6 sonal dabral is currently the chairman and chief creative officer of ddb mudra group . 7 clients edit the ddb mudra group s clients include aircel arvind stores akai ashok leyland asian paints bpcl bank of baroda baxter castrol cipla colgate cycle pure agarbathies dabur emirates emami federal bank future group gillette india godrej gulf oil hdfc bank hpcl hindustan unilever hp hul idbi bank group itc jaypee jyothy laboratories henkel icici prudential mutual funds idea cellular johnson & johnson kalyan silks lic lavasa l & t mcdonalds msd malayala manorama mother dairy nestle nirmal lifestyle novartis pepsico peter england philips healthcare policybazaar.com reebok rotomac sab miller shell star india standard chartered bank symphony tata communications tourism australia ttk prestige unicef union bank of india united spirits videocon volkswagen western union world gold council worldwide media wipro wrigley you broadband and zydus . notable campaigns edit ddb mudra s first campaign was the launch of apparel and textile brand vimal with tagline only vimal . its second notable campaign was the launch of soft drink concentrate rasna with tagline i love you rasna in 1983 . in 1986 rasna became india s largest selling soft drink concentrate . in 1998 mudra positioned peter england apparel brand as the honest shirt helping achieve sales of 2 million shirts . it also coined the baseline for lic zindagi ke saath bhi zindagi ke baad bhi which continues to be used till today . references edit sengupta subroto 2005 . brand positioning strategies for competitive advantage 2 . ed . . new delhi u.a. mcgraw hill . p. 255 . isbn 978 0 07 058159 3 . ddb mudra group unveils new avatar . exchange4media.com . february 29 2012 . retrieved 12 march 2012 . gupte masoom 29 feb 2012 . mudra starts new innings . business standard . retrieved 12 march 2012 . krishnamurthy a g. if you can dream autobiography of the founder of mudra and mica . tata mcgraw hill education . business standard http www.business standard.com article companies mudra sold to global giant omnicom 111110100081 1.html . retrieved 28 january 2016 . missing or empty title help madhukar kamath joins mudra as md and ceo . afaqs.com . february 26 2003 . retrieved 6 june 2012 . sonal dabral to join ddb mudra as the chairman and chief creative officer . business standard.com . jan 30 2012 . retrieved 6 june 2012 . external links edit sengupta subroto 2005 . brand positioning strategies for competitive advantage 2 . ed . . new delhi u.a. mcgraw hill . p. 255 . isbn 978 0 07 058159 3 . ddb ddb mudra group unveils new avatar . exchange4media.com . february 29 2012 . retrieved 12 march 2012 . gupte masoom 29 feb 2012 . mudra starts new innings starts new innings . business standard . retrieved 12 march 2012 . http www.afaqs.com news story 29779 sudarshan banerjee to head ignite mudra ; chandan nath to continue as advisor retrieved from https en.wikipedia.org w index.php title ddb mudra & oldid 740519061 categories advertising agencies of indiacompanies based in ahmedabadhidden categories pages with citations lacking titlespages with citations having bare urlsarticles needing additional references from july 2016all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 21 september 2016 at 15 31 . text is available under the creative commons attribution sharealike license ; 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