relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . september 2007 learn how and when to remove this template message o.mustad & son a.s. type private industry fishing tackle founded 1832 headquarters gj vik norway key people hans holth mustad owner lars lemhag ceo products fish hooks fishing lines terminal tackle fishing flies website www.mustad.no o. mustad & son a.s. is a norwegian company that manufactures and sells fishing tackle and accessories since 1877 . the mustad product range includes fish hooks multifilament and monofilament fishing lines fishing lures fishing flies fly hooks terminal tackle and fishing clothes . the corporate headquarters are in gj vik norway . contents 1 history 2 crisis 3 international development 4 family ownership 5 war and diversification 6 mustad in the 21st century 7 see also 8 references 9 external links history edit mustad can trace its roots back to 1832 in vardal . then the farmer hans schikkelstad established the factory brusveen spiger og staltradfabrikk for the production of nails steel wire and various metal products . later skikkelstad s son in law ole hovelsen mustad took over the company with his son hans and changed its name to o. mustad and later o. mustad & son . 1 the company was headquartered in the small village of gj vik norway an area with poor infrastructures where transportation was an obstacle to most type of supplies this favoured the development of many local businesses fulfilling the local communities needs of everything from food and clothing to tools schooling and even health services . in spite of the negative conditions and the pessimistic visions of the norwegian department of interior the difficulty in competing with foreign factories means that industry will never succeed in this country 2 by 1860 ole mustad led his company to a primary position in the production of small metal products like fencing wire nails pins fish hooks horseshoe nails shipbuilding nails paper clips thumb tacks and an almost endless series of other metallic wire based products . by refining and industrializing the manual production of fish hooks in 1877 the company managed to become a global market leader in just a few years . in some parts of the world mustad is in fact the local word for a fish hook . crisis edit the growth and successes of the 1870s were followed by recession mirroring the overall european crisis . the stagnation of the building activities resulted in a decreasing demand for nails . hans mustad who in the meantime had taken the management over experienced a very critical time which brought him to the suspension of all payments in 1879 . fear took hold of creditors and employees as so many other companies had gone bankrupt in the same period but something extraordinary happened the workers continued working indefatigably without payment for 2 years . they received mustad banknotes instead the notes acted as written acknowledgments from mustad and were accepted by shops in gj vik . the whole debt including interests was paid back by july 1882 and all creditors got their check during a memorable dinner at hans mustad s home . 3 since then mustad s entrepreneurial philosophy took the company to assume wide responsibilities over employees and their families children were provided schools and several recreational and welfare activities were offered . hans mustad s social disposition attracted attention of the press that started visiting the factory premises and its schools band choir library and shop . international development edit these years were also crucial for the international development of the company . the obstacles at the time were mainly protectionism and tariff walls 4 the decision was taken to start production within the international markets with the biggest potential . a nail factory was established in finland in 1886 shortly followed by horseshoe nail factories in france duclair 1891 and sweden dalsland 1898 . just before world war i europe consisted of five great powers the united kingdom france germany austria hungary and russia plus another two nations were large consumers of horseshoe nails italy and spain in 1913 mustad was established in all of them with the exception of russia . localisation criteria for the plants were mainly the access to energy raw materials and transportation a major example of longevity the swedish facility is still active and nowadays it is the major horseshoe nails supplier within the mustad hoofcare division . family ownership edit ole hovelsen mustad died in 1884 leaving hans mustad as the single owner . his five sons became co owners in 1905 . these were ole mustad jr. 1870 1954 hans clarin hovind mustad 1871 1948 halfdan magnus mustad 1874 1967 wilhelm martin christie mustad 1877 1961 and nicolai christian mustad 1878 1970 . war and diversification edit the decentralized strategic approach proved very effective for mustad when after world war ii the company lost all its factories behind the iron curtain including about 8 000 employees . the independent structures survived the war and grew rapidly to new successes . in the second half of the 20th century mustad has increasingly diversified its interests into many different businesses mostly based upon metallic wire but also expanding into food and machinery paper clips of which mustad turned out 70 million pieces a year mattress springs zippers screws margarine which was produced for over 100 years and discontinued only in 1996 machines for the paper industry and for the manufacturing of boxes . mustad in the 21st century edit mustad has expanded from their core business of manufacturing hooks and terminal tackle to a varied range of other fishing accessories . the company has established sales offices in auburn ny and miami fl usa porto alegre brazil cape town south africa singapore and wuxi china and has production facilities in norway china singapore portugal malaysia and the philippines . mustad s products are present in more than 160 countries . the company was run by the 6th generation mustad unit the end of 2011 when mustad was sold to nli utvikling . 5 see also edit sunset at montmajour van gogh painting owned by christian nicolai mustad references edit mustad & s n as o. . aschehoug og gyldendals store norske leksikon . kunnskapsforlaget . 2007 . terje paulsberg mustad fish hooks for the world ; alfa forlag as 2007 terje paulsberg mustad fish hooks for the world ; alfa forlag as 2007 a. tena tariff structure and institutions in the late 19th century . new perspectives on the tariff growth paradox 2007 ; http www.ekh.lu.se ehes paper antonio % 20tena % 202 % 202 % 20 % 28ehs % 20lund % 29 % 20 % 282 % 29.pdf http www.wired2fish.com mustad hooks to be bought by norwegian investment company p14534 external links edit mustad infopages v t e fisheries and fishing topic areas fisheries aquaculture diversity of fish fish diseases and parasites fish farming fisheries management fisheries science individual fishing quota sustainable fishery wild fisheries fishing artisanal fishing fisherman fishing vessel history of fishing industry list of harvested aquatic animals by weight by country commercial fishing marketing markets processing products seafood recreation angling big game fishing catch and release fishing tournaments fly fishing techniques fish trap fishfinder fishing net gathering seafood by hand handline fishing spearfishing trawling tackle artificial flies bait bite indicators hook line lures rod sinker locations fish ponds fishing banks fishing villages marine habitats glossary index outline fishing portal category retrieved from https en.wikipedia.org w index.php title o. mustad % 26 son & oldid 743815081 categories manufacturing companies of norwaycompanies established in 1832companies based in opplandfishing manufacturers and suppliersmanufacturing companies established in 1832hidden categories articles lacking reliable references from september 2007all articles lacking reliable references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutschnorsk bokm l edit links this page was last modified on 11 october 2016 at 12 13 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view