from an expert on the subject . please add a reason or a talk parameter to this template to explain the issue with the article . consider associating this request with a wikiproject . september 2010 not to be confused with farmers insurance . state farm insurance type mutual main company industry insurance founded june 7 1922 ; 94 years ago 1922 06 07 1 founder george j. mecherle headquarters bloomington illinois u.s. number of locations 18 000 agents 343 claim offices 30 operations centers 2 area served usa key people michael tipsord vice chairman of the board & ceo services insurance banking investing revenue us 68.291 billion 2013 3 net income us 5.2 billion 2013 3 total assets us 224.694 billion 2013 4 total equity us 75.900 billion 2013 5 number of employees 65 000 2 divisions insurance ; mutual funds ; state farm bank subsidiaries see companies below website www.statefarm.com state farm insurance fire building in downtown bloomington illinois . state farm is an american group of insurance and financial services companies in the united states . the group s main business is state farm mutual automobile insurance company a mutual insurance firm that also owns the other state farm companies . the corporate headquarters are in bloomington illinois . state farm is ranked 44th in the 2013 fortune 500 which lists american companies by revenue . 6 in 2014 the company sold its operations in canada to the desjardins group which is continuing to use the state farm name . 7 contents 1 history 2 logo 3 companies 4 advertisement 4.1 the hoopers 5 ceos 6 financial services 7 florida withdrawal and reentry 8 criticism 9 competition 10 non insurance related 10.1 sponsorships 10.2 services 11 see also 12 references 13 external links history edit state farm insurance in ontario . state farm was founded in 1922 by retired farmer george j. mecherle as a mutual automobile insurance company owned by its policyholders . the firm specialized in auto insurance for farmers and later expanded its services into other types of insurance such as homeowners and life insurance and to banking and financial services . the state farm jingle like a good neighbor state farm is there was written by american songwriter barry manilow in 1971 . a cover was released by weezer in 2011 . 8 9 in the 1960s state farm s first commercial jingle was originally created for the jack benny program . 10 as of december 2013 state farm had 65 000 employees and 18 000 agents . february 2014 figures show the group servicing 80 million policies in the united states and canada of which over 44 000 000 are for automobiles 27 000 000 are for fire 7 000 000 for life and more than 2 million bank accounts . edward b. rust jr. is the chairman . michael tipsord is ceo of state farm mutual automobile insurance company 2 and president and chief executive officer of state farm fire and casualty company state farm life insurance company and other principal state farm affiliates . citation needed in 2014 the company sold its operations in canada to desjardins group . canadian policies were transferred to be underwritten by desjardins group on january 1 2015 . the state farm brand continues to be used for agents and marketing . 7 11 logo edit state farm s tri oval logo from 1953 to 2012 . the state farm interlocked tri oval logo was created in the mid to late 1940s and was updated in 1953 . for nearly 60 years this design was critical to its brand image . on december 15 2011 state farm decided to transform its interlocked tri oval logo to a contemporary logo to showcase the company s core service offerings of auto fire and life . the new logo was introduced january 1 2012 marking the company s 90th anniversary . it consists of a simple three oval design adjacent to the state farm wordmark . according to pam el marketing vice president at state farm a change in image was needed to employ a bolder presence that could compete in today s digital world . 12 companies edit state farm mutual automobile insurance company is the parent company of several wholly owned state farm subsidiaries 1 state farm fire and casualty company state farm life insurance company state farm life and accident assurance company ny ct wi state farm county mutual insurance company of texas tx auto state farm mutual insurance company of texas tx preferred auto state farm indemnity company state farm guaranty insurance company nj auto state farm general insurance company ca home state farm florida insurance company fl home dover bay specialty insurance company 13 state farm lloyds tx home commercial state farm bank f.s.b. state farm investment management corp. sfimc state farm vp management corp. sfvpmc state farm international service inc. state farm associate s funds trust state farm mutual fund trust state farm investor services canada co. state farm finance corporation of canada sf insurance placement corporation of canada insurance placement services inc. state farm international life insurance company ltd. plaza one realty co. state farm guaranty insurance company state farm variable product trust amberjack ltd. real estate 14 this section needs expansion . you can help by adding to it . june 2008 advertisement edit this commercial structure is from state farm s get to a better state campaign that premiered in june 2011 with an increased spending budget . as a result state farm s brand awareness and favorability has gone up considerably . this campaign focuses on making humor out of unfortunate problems that are commonly faced . these commercials then make light of the situation by demonstrating how easy it is to contact an agent and correct the problem that has occurred . each of these commercials follows a similar structure . a group of one to three people find themselves in an unfortunate situation . someone in the group will then call on their state farm agent by singing the jingle like a good neighbor state farm is there . a state farm agent will then appear and help the group out with their problem . there are a few commercials that deviate from this structure but still follow the same ultimate pattern . citation needed state farm also has commercials beginning with the words state of ... and another word describing the certain commercial . one notable commercial shows a man awake at 3 00 in the morning on the phone with a state farm representative . this certain commercial begins with state of unrest . the man s wife sees him talking on the phone in a secretive manner . she is suspicious and asks who is on the phone to which her husband says it s jake from state farm . the man s wife then takes the phone and asks what are you wearing jake from state farm to which the agent responds in a timid way uh khakis . still believing he s a female the wife says she sounds hideous where the husband replies well she s a guy so 15 in may 2015 a variation of state of unrest premiered starring the coneheads from saturday night live with dan aykroyd and jane curtin reprising their respective roles as beldar and prymaat . this started an ad campaign with that later added laraine newman as connie . in late 2014 state farm released a critically acclaimed commercial showing a man played by justin bartha who says that he will never do something such as getting married having kids moving to the suburbs and buying a minivan only to do all of those . at the end of the commercial he admits that he is never letting go . the commercial is based on the saying never say never and how people say that they will never do something only to do it anyway . 16 the hoopers edit the hoopers is a series of state farm commercials focusing on a family including nba players chris paul playing the father deandre jordan playing the mother kevin love playing the son kevin garnett playing the grandfather and damian lillard playing the baby . additionally a state farm agent plays the role of a helpful neighbor in the set of commercials . 17 the commercial series currently has four commercials made including robbed dropping dimes no good clipper and the hawks and the hornets . ceos edit ceo years served george j. mecherle 1922 1937 raymond mecherle 1937 1954 adlai rust 1954 1970 edward b. rust sr. 1970 1985 edward b. rust jr. 1985 2015 michael tipsord 2015 present financial services edit state farm has expanded into the financial services arena such as banking and mutual funds . in 2017 state farm will discontinue the retail sales of investment products as a result of the u.s. department of labor conflict of interest rule fiduciary rules which subject the company and agents to potential lawsuits . the bank opened in may 1999 and is operated by state farm financial services fsb a subsidiary of state farm mutual automobile insurance co. these are separate from its insurance products . state farm bank does not have branch offices . its regular banking services which include checking and savings accounts certificates of deposit and money market accounts are available to consumers countrywide via the internet or over the phone and through agents . home mortgages are available countrywide over the phone or through agents . 18 back in the 1950s state farm held a contest among the agents to come up with ideas to expand the state farm business . robert h kent agent in chicago came up with the idea of providing auto loans to existing policyholders . robert h kent was friends with a local bank president at lasalle nw and the two teamed up to pilot the auto finance program . state farm liked the idea so much that it was rolled out to all the agents . robert h kent received royalties on the program for 20 years . this is a significant event as it created the first marketing partnership between insurance companies and banks . florida withdrawal and reentry edit this section needs expansion . you can help by adding to it . march 2009 in early 2009 the state farm florida subsidiary the state s largest insurer threatened to withdraw from writing property insurance business in florida after state regulators refused to approve a 47 % property rate increase . state farm said that in florida it had paid out 1.21 in claims for every dollar in premiums since 2000 . several other home insurers have pulled out of florida as well ; many homeowners are now using the citizens property insurance corporation run by the state government . 19 state farm has since decided to remain in florida although with a reduced amount of property policies . 20 in 2010 state farm and renaissance jointly formed davinci reinsurance ltd. which insured more than 3.5 million homes in 2010 . 21 criticism edit a 2007 investigation by cnn reported that major car insurance companies including state farm and allstate insurance are increasingly fighting claims from those alleging injury . some injured parties argued these were unfair practices . state farm and allstate have denied these allegations . 22 this followed on the heels of criminal investigations by the states of louisiana and mississippi alleging that state farm had wrongly denied claims stemming from hurricane katrina . 23 plaintiff s attorney richard f dickie scruggs later pleaded guilty in march for his role in trying to pay judge henry lackey of mississippi a 50 000 bribe for a favorable ruling in a related case involving a 26.5 million settlement after hurricane katrina . 24 competition edit state farm s top automobile insurance competitors based on premium written include farmers insurance allstate progressive