england area served worldwide owner wannabet ltd 2006 2010 guinness world records 2010 slogan s victory is sweet website www.bragster.com type of site video hosting service and social network service registration optional required to upload and comment on videos current status closed bragster was a global social networking and video sharing website on which users dare each other to perform stunts and tasks . the website name stems from the bragging rights which are earned on the site . the company is based in london england . the majority of the content is user generated although some branded videos from companies such as tango adidas and wizards of the coast have been broadcast on the site . the site is designed to be a more niche alternative to other social networking websites . 1 in february 2010 bragster was acquired by guinness world records . 2 contents 1 company history 2 branded campaigns 3 publicity stunts 4 competitors 5 references 6 external links company history edit bragster was founded in 2006 as gottabet.com by wim vernaeve a former investment banker 3 and bertrand bodson who previously launched a dvd rental service for amazon.com . 4 the site was started as a way to bring gambling and social networking together but over time the gambling and betting aspect was dropped in favour of bragging and dares . the logo was changed to a blue gorilla to reflect this new edgier direction . 5 originally the site was geared more towards social networking with features such as blogs but these were removed as part of the re branding with the focus shifted purely to daring and bragging . the change was made in order for advertisers to integrate their content into the main body of the site via sponsored dares and challenges . 6 in february 2008 bragster received a 3.5 million series a investment from intel capital and private investor david frankle . 7 in february 2010 bragster was acquired by guinness world records in an effort to expand gwr s digital presence . 8 initially the two brands will be kept separate with plans to integrate bragster into the gwr website in the second half of 2010 . 9 on 31 august 2010 bragster was taken offline . branded campaigns edit in march 2009 bragster formed a long term partnership with britvic to promote their fizzy orange soft drink tango . the campaign was launched by bragster daring tango bosses to print 2.5 million tango cans upside down with the bragster logo on the top . a mock up image of the new can was released on the website on april fools day before 2.5 million the cans went into production a few weeks later . 10 to further promote the launch of the upside down cans bragster and tango orchestrated a publicity stunt wherein a number of models in orange bikinis stood on their heads in various places around london including st paul s the tate modern and on the tube . 11 after the initial launch the partnership continued with ten branded dares such as dying your hair orange and covering yourself in tango being issued throughout the remainder of 2009 . 12 the dares can be viewed and entered on the tango mini site . also in march 2009 bragster started a deal with lionsgate uk to promote the film crank 2 . two themed dares were put up on the crank 2 group . the first was to have a public freakout and the second was to have your name legally changed to chev chelios the anti hero of the film . on 24 march david robert smart officially changed his name by deed poll to claim a 1000 prize offered by the site . 13 to promote their new f50i football boots adidas and bragster launched the adidas f50i challenge featuring seven different football orientated dares . 14 footballers jermain defoe and ashley young captained two opposing user teams . the challenge received 168 unique video entries . 15 wizards of the coast used bragster to launch a new magic the gathering core set magic 2010 . the grand prize for the best brag uploaded was a trip to the magic world championship tournament in rome for two won by dragonangyle with a host of smaller prizes for other entries . wizards of the coast also used bragster to exclusively preview a reprinted card dragon whelp . 16 other brands who have worked with bragster include warner bros. for the uk theatrical release of action film ninja assassin nissan s sports range mtv for the launch of rebranded channel viva in europe online poker site pkr.com and 20th century fox for the uk dvd release of action film 12 rounds publicity stunts edit in august 2009 bragster co founder bertrand bodson appeared on tv show the x factor dressed as a blue gorilla 17 after being dared to by the rest of the bragster team . the team agreed to donate 1 000 to the charity of bodson s choice on successful completion of the dare . the money was donated to the gorilla organisation . acting on a dare by bragster user whoareyou to bring the bubbles mr bubble filled the fountains at trafalgar square with washing up liquid causing the fountains to fill up with foam . the stunt was covered by multiple national papers . 18 19 20 21 before christmas 2008 bragster projected an image of a working credit card in central london with 10 000 in credit . the 10 ft image was projected on the side of the bank of england and a corner of kensington high street . londoners who found the card were invited to spend the money on whatever they wanted . 22 23 fhm s projection of a naked picture of gail porter on the side of the houses of parliament in 1999 24 was subverted by bragster ten years after the original stunt by projecting a nude man on the side of the tate britain . 25 in june 2009 bragster offered 200 for the first person to hit british national party bnp leader nick griffin with ethnic food as a reaction to the political leader getting pelted with eggs by political opponents . 26 no one has claimed the prize yet . most recently in december 2009 bragster repeated their christmas cash giveaway throwing thousands of pounds worth of five pound notes mixed with fake bragster branded notes out of a shop window on london s carnaby st. 27 competitors edit several similar sites have been announced or launched . these include ibeatyou 28 makeadare 29 daremeto darebusters 30 justdareit 31 bragandare 32 imissionyou 33 doubledogapp 34 references edit kiss jemima 8 january 2008 . elevator pitch bragster.com is jackass meets facebook . the guardian . london . guinness world records tm acquires bragster.com . yahoo finance . crunchbase profile wim vernaeve . crunchbase . crunchbase profile bertrand bodson . crunchbase . butcher mike . bragster dumps bets and hones in on video bragging . techcrunch . clifford marsh elizabeth . bragster relaunches to attract brands . brandrepublic . white george . bragster boasts 3.5 m from intel capital . brandrepublic . ali rafat . guinness world records acquires bragster.com . paidcontent uk . kane zee . guinness world records acquires london based bragster.com . tnw social media . rowena . tango labels are turned upside down as part of a dare . marketing news . phoenix claire . tango turns 2.5 million cans upside down . foodbev.com . bodson bertrand . tango case study using innovation in social media . imedia connection . in anticipation of crank 2 man changes name to chev chelios . film chair . the adidas f50i challenge . match . adidas unveils new f50i boot tv ad . sport industry group . copysix . bragster magic . mtg realm . kaniuk ross . x factor monkey unmasked . daily star . stewart tim 23 october 2008 . mr bubbles the teenager who turned london s famous trafalgar square fountains into a foam party for a dare . daily mail . trafalgar square fountains turned into giant bubble baths . the london paper . stewart tim . bubbles the teenager who makes the fountains foam . london evening standard . trafalgar bubble warrior to strike again . metro . internet boss gives away 10 000 by projecting his credit card details onto a wall in 10ft high letters . daily mail . london . 27 november 2008 . man gives away 10 000 on his credit card . news lite . guerrilla marketing pushing the limits businessweek naked man projected onto tate britain . news lite . mahoney john . chuck a chapatti time . daily star . man throws away 10 000 in busy london street . neswlite.tv . ibeatyou makeadare darebusters justdareit bragandare imissionyou doubledogapp external links edit bragster.com retrieved from https en.wikipedia.org w index.php title bragster & oldid 738543008 categories social networking serviceshidden categories use dmy dates from december 2013use british english from december 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial 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