private industry fashion founded 1996 founders charles & keith wong headquarters singapore singapore area served worldwide key people charles wong founder keith wong founder & chief executive fong shee beng executive director website www.charleskeith.com charles & keith stylized charles & keith is a singaporean fast fashion brand specialising in women s footwear and accessories . it was founded in 1996 by brothers charles and keith wong under the charles & keith group which also owns the brands charles & keith signature label and pedro . 1 contents 1 history 1.1 founding 1.2 expansion overseas 2 brands and output 3 references 4 external links history edit founding edit charles & keith opened their first store in 1996 in the amara shopping centre . 1 the store originally sold women s shoes made in china and malaysia . 2 in 1997 the company then started designing their own shoes with feedback from customers with keith designing while charles managed the sales . the brothers bought materials directly from china which was more cost effective and allowed the company to expand with more outlets opening in major shopping centres and suburban malls . 3 in 2004 the firm became the first footwear retailer in singapore to introduce an e commerce site . 3 in 2005 charles & keith launched a new line of men s footwear under the pedro brand . in 2007 both charles & keith and pedro expanded their range of products to include women s and men s accessories such as bags belts ties and sunglasses with the introduction of the charles & keith signature label an extension of the brand offering products at a higher price range . 4 expansion overseas edit in 1998 charles & keith began to expand their operations overseas where they ventured into indonesia where by 2015 they had 40 stores . 3 5 in 2001 charles & keith opened an international venture in the philippines where by 2013 they had 33 stores . 6 they debuted in the middle east in 2004 with a store in dubai 7 and another in saudi arabia in 2005 . 8 in 2011 the brand had over 230 stores across the world mostly based in the middle east and asia . 9 by 2013 this had grown to over 300 stores worldwide including locations in africa and in japan where they opened a flagship store in harajuku tokyo and other stores in yokohama and osaka . 6 10 11 all the stores are company owned unless local legislation forbids this in which case the stores are run through a joint venture arrangement . 8 in 2011 lvmh louis vuitton moet hennessy invested in a 20 percent stake . 6 12 at the time lvmh stated that they intended to expand charles & keith s presence with 40 or 50 new stores across india . 9 brands and output edit by 2009 the charles & keith design and development team was annually producing over 750 designs for footwear and 300 plus designs for accessories many tailored specifically for consumers in certain locales . 13 14 references edit a b boon rachael 23 july 2013 . full control ensures shoe retailer never misses a step . the straits times . singapore press holdings inc. retrieved 20 october 2014 . tay s. c 2004 september 16 . best foot forward . the straits times . retrieved october 19 2015 a b c in conversation charles & keith ceo charles wong . luxury insider . july 30 2014 . retrieved october 19 2015 . singapore press holdings . 2009 . the 24th singapore business awards honour outstanding singapore business leaders . retrieved october 19 2015 2013 business china young achiever award recipient pdf . business china . retrieved october 19 2015 . a b c yupangco arian 28 august 2013 . why the louis vuitton group invested in charles & keith . the philippine star . retrieved 20 october 2014 . charles and keith opens in abu dhabi mall . ameinfo.com . 20 november 2012 . retrieved 20 october 2014 . a b tan jessica 1 march 2009 . the world at their feet . forbes . retrieved 20 october 2014 . a b lvmh invest 25 million dollars in developing charles & keith in india . cpp luxury.com . cpp luxury . 18 august 2011 . retrieved 20 october 2014 . kumagai nao 4 march 2013 . singapore fashion accessories brand charles & keith opens first store in japan in harajuku this april . fashion headline japan . retrieved 20 october 2014 . nagata kazuaki 30 may 2013 . fast fashion of south korea singapore arrives . the japan times . retrieved 20 october 2014 . chan robin 20 march 2011 . charles & keith goes global with lvmh tie up . straits times indonesia . the jakarta globe . retrieved 20 october 2014 . japanconsuming staff reporter 15 may 2013 . a new growth brand for japan s onward holdings charles & keith . the business of fashion . japanconsuming . retrieved 20 october 2014 . his heart & sole . august 2009 . retrieved 20 october 2014 . external links edit official website official blog retrieved from https en.wikipedia.org w index.php title charles % 26 keith & oldid 728436700 categories shoe designersretail companies of singapore1996 establishments in singaporehidden categories official website different in wikidata and wikipediaofficial blog not in wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages bahasa melayu edit links this page was last modified on 5 july 2016 at 12 40 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact 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