have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . september 2016 learn how and when to remove this template message webtrends type private industry web analytics digital marketing founded 1993 headquarters portland oregon u.s. key people joe davis ceo products analytics testing targeting search and social marketing remarketing streaming data delivery audience segmentation website www.webtrends.com webtrends is a private company headquartered in portland oregon united states . it provides digital analytics optimization and a number of other software solutions related to digital marketing . the company was founded in 1993 and is widely considered the first commercial web analytics solution . 1 it provides services to approximately 2 000 companies . contents 1 products 1.1 data collection 2 corporate history 2.1 acquisitions 3 references products edit webtrends offers a variety of web analytics products services and solutions which focus on the collection and presentation of user behavior data for websites and mobile device applications . the core product webtrends analytics is available in both software and software as a service saas models . over the years webtrends has released a number of saas solutions including webtrends segments webtrends optimize action center 2 webtrends streams 3 and webtrends ads . in 2016 webtrends announced it would release a new analytics product webtrends infinity analytics . 4 data collection edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . june 2014 learn how and when to remove this template message their software utilizes log file analysis and page tagging . log analysis reads the files in which the web server records all its transactions . via page tagging parameter name value pairs are appended either automatically by a javascript tag or manual hand coding to the query string of a gif image which resides on a data collection server . when a visitor loads the page in a browser the browser sends a request to the data collection server so that it may load the gif image . the data collection server receives the request and logs the parameters included in the query string of the gif image . the software analyzes and organizes the captured data into reports for each configured profile . reports are viewable by various means most commonly through a web based graphic user interface or a scheduled emailed export of the report in pdf or csv format . collected data can also be viewed via raw log file delivery rest and odbc queries and other solutions which utilize the webtrends data extraction api . the web based report presentation interface is highly configurable allowing a webtrends administrator to specify what information should be analyzed where it should be presented and to whom it should be available for viewing . corporate history edit this section needs to be updated . please update this article to reflect recent events or newly available information . june 2014 w. glen boyd and eli shapira founded the company in 1995 as e.g. software . 5 in 1999 they took it public raising 45.5 million . 5 in 2001 california company netiq bought webtrends for 1.1 billion in stock then sold it to francisco partners four years later for 94 million . 5 on october 31 2007 three corporate vice presidents and the ceo were asked to resign . 6 although there was initial speculation the company was to be quickly sold to its largest competitor later reports indicated the change signaled a long term move . 5 in february 2014 the company hired joe davis as its new ceo . 7 in may 2014 the company moved its headquarters to the u.s. bancorp tower in downtown portland . 8 in february 2015 webtrends completed the worldwide rollout of webtrends explore their ad hoc analytics application . 9 in 2009 webtrends launched a transit ad campaign revolving around whether or not cyclists should pay a road tax . the ad asked should cyclists pay a road tax . 10 both drivers and the cycling community reacted strongly to the ad with strident opinion on both sides of the debate . 11 the aim of the campaign was to demonstrate the ability of the company s web analytics to track the resulting online commentary around the issue . 11 acquisitions edit webtrends acquired clickshift an automated optimization solution in online advertising in december 2006 . 12 clickshift s technology was integrated into webtrends marketing lab suite which includes its analytics and marketing warehouse products . the offering was re branded as webtrends dynamic search . 13 in august 2008 the product was relaunched as webtrends ad director . 14 webtrends acquired seattle based widemile a provider of multivariate testing and targeting on july 30 2009 . the product was rebranded and relaunched as webtrends optimize the day the acquisition was made public . 15 webtrends acquired san francisco based transpond a maker of social microsites and applications that can be distributed over the web or facebook on august 10 2010 . the product was rebranded as webtrends apps at the time of the announcement and was later rebranded as webtrends social . 16 17 webtrends acquired reinvigorate from culver city ca based media temple ventures . reinvigorate developed a real time analytics web solution with visit heat mapping technologies . the product was rebranded as webtrends reinvigorate 18 and later discontinued . 19 references edit a brief history of web analytics & dcx insights . clicktale . retrieved 2016 09 27 . epstein caitlin 2014 04 16 . webtrends announces action center for in the moment remarketing . webtrends . retrieved 2014 10 27 . epstein caitlin 2013 01 30 . webtrends re imagines digital marketing with significant enhancements to webtrends streams . webtrends . retrieved 2014 10 27 . https www.webtrends.com blog 2016 02 what is webtrends infinity a b c d earnshaw aliza 2007 11 01 . webtrends sale not imminent . www.bizjournals.com portland . retrieved 2011 10 16 . earnshaw aliza 2007 10 31 . webtrends ceo gone . www.bizjournals.com portland . retrieved 2007 11 03 . epstein caitlin 2014 02 18 . webtrends welcomes joe davis as new chief executive officer . webtrends . retrieved 2014 10 27 . rogoway mike may 6 2014 . webtrends has new digs as it builds new image . the oregonian . retrieved 15 may 2014 . https www.webtrends.com about us press room press release webtrends completes worldwide rollout webtrends explore new full train max ad asks should cyclists pay road tax . the oregonian . 2009 07 02 . retrieved 2009 07 03 . a b rogoway mike july 2 2009 . ads on bike tax have cyclists fuming . oregonlive.com . webtrends acquires clickshift . www.bizjournals.com portland . 2006 12 04 . retrieved 2008 01 31 . webtrends buys optimization firm clickshift . marketingvox . 2006 12 05 . retrieved 2008 02 07 . webtrends appoints new president ceo . btob online . 2008 08 19 . retrieved 2008 08 21 . official webtrends company blog we acquired widemile ; a leader in multivariate testing optimization and targeting . . retrieved 2010 11 25 . webtrends acquires social marketing company transpond . . retrieved 2010 11 25 . webtrends announces availability of new price shattering social suite . . retrieved 2011 08 27 . webtrends acquires reinvigorate combines big data scalability with real time analytics . . retrieved 2011 08 27 . https www.facebook.com webtrends posts 10153132256976287 retrieved from https en.wikipedia.org w index.php title webtrends & oldid 741433631 categories 1993 establishments in oregoncompanies based in portland oregoncompanies established in 1993privately held companies based in oregonsoftware companies of the united statesweb analyticshidden categories wikipedia articles with possible conflicts of interest from 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