as nasdaq smrt industry retail department stores founded greenville mississippi u.s. 1902 headquarters 1200 riverplace blvd. jacksonville florida u.s. key people jay stein chairman interim ceo d. hunt hawkins evp and chief administration officer gregory w. kleffner evp finance and cfo brian r. morrow evp chief merchandising officer products boutique apparel footwear linens and home decor revenue us 1.263 billion 2013 operating income us 43 million 2013 net income us 25.6 million 2013 total assets us 524.3 million 2013 website www.steinmart.com stein mart is an american upscale boutique style men and women s department store chain based in jacksonville florida . the company reported a profit of 25.6 million 1 in 2013 with operation of 260 stores 2 in 29 states . stein mart has locations primarily in the southeast and texas . stein mart stores carry recent trends in clothing for both men and women . additionally home d cor accessories and shoes are all available at discounted prices . contents 1 history 2 products 3 advertising 4 references 5 external links history edit stein mart was founded in 1908 by sam stein a russian jewish immigrant who opened his first store in greenville mississippi . the department store carried general merchandise until stein s son jake took over the company upon his death in 1932 . it was then that the store redirected its focus toward discounted clothing . the chain targeted customers who shopped department stores on a regular basis inducing them to purchase goods by offering discounts of 25 to 60 per cent off department store prices . by the late 1970s stein mart was a leading retailer of clothing for the family in the mississippi delta . under jay stein s leadership stein mart grew from three stores in 1977 to 40 stores in 1990 and then to 123 stores by the end of 1996 . in determining the prime locations for new stein mart stores management targeted cities with populations of 125 000 or more and relied on demographic research regarding income education and occupation to help predict whether a community might support a discounter of designer merchandise . 3 in 2002 jay stein stepped down but remained as chairman and also the largest stein mart share holder to this day . john h. williams jr. served as vice chairman and chief executive officer of the company from september 2001 to february 2003 and still serves on the stein mart board . 4 michael d. fisher held the position of president and chief executive officer of the company from 2003 to august 2007 . at that time fisher resigned and linda mcfarland farthing was appointed as president and chief executive officer of stein mart . farthing had been a longtime stein mart board member and held the president and ceo position for one year . 5 upon her resignation in 2008 david h. stovall jr. served as ceo until 2011 . in september 2011 he announced his retirement leaving jay stein to take over as the interim ceo . on april 25 2014 stein mart announced that the board of directors had created the office of the president appointing d. hunt hawkins and brian r. morrow to share the office . both will report to ceo jay stein . hawkins has been with the company for 20 years starting as senior vice president of human resources and coo since december 2011 . morrow joined stein mart as chief merchandising officer in february 2010 after holding similar positions with macy s north marshall mervyn s and macy s west . jacksonville business journal on march 15 2016 stein mart named dawn robertson as ceo replacing jay stein . 6 products edit the ladies department at a typical stein mart store . stein mart carries recent trends for women and men as well as home d cor accessories and shoes at a discounted price . stein mart expanded their home department in fall of 2010 and now carries houseware and d cor for every room in the house . 7 the boutique portion of the store offers women special occasion clothing . the attitudes section of the store carries clothing for women who are shopping for modern trends . 8 attitudes carries brand names that a better department store would and focuses on the latest looks at discount prices . for decades stein mart has leased its shoe department currently working with dsw inc. in addition stein mart started working with perfumania in 2010 to stock an assortment of fragrances . in october 2010 due to popular demand by stein mart shoppers the retailer began offering limited online shopping . advertising edit in 2003 stein mart introduced the real shopper campaign with support from orlando based advertising agency fry hammond barr . this multimedia advertising campaign features real stein mart shoppers chosen via casting calls held throughout the country . 9 as part of the casting call stein mart looks for loyal female customers to share their stories about why they enjoy being a stein mart shopper . each season six to eight female shoppers are chosen to appear in the campaign and are featured in stein mart s sisterhood book online . on april 7 2005 the women of studio arena theatre sponsored a luncheon and fashion show in transit valley country club and fashions was shown by stein mart . 10 references edit stein mart reports 4q and fiscal year 2009 financial results . stein mart sales climb in august . businessweek . 2010 09 02 . the stein mart saga . st. petersburg times . 2004 10 16 . forbes profile on john h. williams . forbes.com . stein mart announces new ceo farthing . jacksonville based stein mart names new ceo . jacksonville.com . retrieved 2016 03 17 . stein mart focused on home reinvent plan to grow home again . home textiles today . 2010 06 08 . stein mart aims at younger demographic . jacksonville business journal . 2009 03 19 . stein mart re enlists fry hammond barr to return focus to real shoppers . studio arena women sponsor fashion show . external links edit florida portal mississippi portal companies portal stein mart official website stein mart . encyclopedia of mississippi university of mississippi v t e jacksonville area based corporations list of companies in jacksonville florida fortune 1000 corporations 2015 rank csx corporation 240 fidelity national financial 314 fis 422 landstar system 719 publicly traded corporations ameris bancorp atlantic coast financial black knight financial services everbank frp holdings patriot transportation rayonier rayonier advanced materials regency centers stein mart web.com privately held businesses acosta sales & marketing availity axia public relations bloch publishing company crowley maritime elkins constructors fanatics firehouse subs florida blue florida east coast railway gate petroleum haskell company huckins yacht corporation i wear your shirt jacksonville free press kbj architects larry s giant subs m. d. moody & sons mac papers medmal direct insurance company metro jacksonville mobro marine pga tour reynolds smith & hills ring power safariland st. vincent s healthcare sally corporation seward trunk co. southeastern grocers stellar group swisher international group trailer bridge us assure vystar credit union us headquarters of foreign businesses adecco group north america association of tennis professionals beeline buffet group usa h egh autoliners northgate information solutions survitec group north america venus fashion otto division headquarters of us corporations florida coastal school of law infilaw system the florida times union morris communications foundation financial group interline brands the home depot parallel infrastructure florida east coast industries pss world medical mckesson corporation southeast toyota distributors jm family enterprises unison industries ge aviation vistakon johnson & johnson retrieved from https en.wikipedia.org w index.php title stein mart & oldid 718015095 categories companies established in 1902discount stores of the united statescompanies based in jacksonville floridacompanies based in mississippigreenville mississippicompanies 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