please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . february 2011 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . june 2013 learn how and when to remove this template message learn how and when to remove this template message aditya birla retail limited type subsidiary industry retailing founded 2007 founder kumar mangalam birla headquarters mumbai india key people mr. mohit kampani ceo products supermarket hypermarket number of employees over 11 000 parent aditya birla group website morestore.com aditya birla retail limited abrl is the retail arm of aditya birla group company . 1 abrl is the fourth largest supermarket chain in the country after future group reliance retail and d mart . 2 it operates two different store formats supermarket and hypermarket under the brand more . . it has about 494 supermarkets and 19 hypermarkets around the country . 3 abrl plans to open 100 supermarkets and 6 8 hypermarkets . to fund this expansion abrl has borrowed rs 500 crore from yes bank . 4 besides this it has decided to increase its borrowing limit to rs 7 500 crore from rs 5 000 crore . aditya birla retail limited provides customers products under its own labels . private label food brands include feasters kitchen s promise and best of india . home & personal care brands include enriche 110 % pestex paradise and germex . 5 as per a report in economic times aditya birla retail ltd abrl with its 500 more branded supermarkets and 14 hypermarkets reported sales of rs 1 966 crore and a net loss of rs 650 crore in the year ended march 2012 . the company has accumulated losses of rs 2 984 crore since it entered the segment over six years ago . contents 1 history 2 restructuring 3 references 4 external links history edit aditya birla group entered the retail industry with the acquisition of trinethra super retail in 2007 . 6 trinethra super retail had a strong footprint with over 172 stores spread across four states andhra pradesh karnataka tamil nadu and kerala . in tamil nadu and andhra pradesh trinethra brand was being used while in karnataka and kerala fabmall brand was being used . later all the stores were rebranded as more . stores . 7 restructuring edit on july 15 2015 kumar mangalam birla announced the merger of all the retail businesses and create a single listed company . 8 as a part of this restructuring effort fashion & lifestyle business will be de merged from the aditya birla nuvo and merged with other retail businesses . it is likely that after the merger is complete about 10 % of the stock would be sold to pe players to raise rs . 3000 crore . however the restructuring plan has yet not been finalized . 9 references edit aditya birla group companies indian companies aditya birla retail limited . adityabirla.com . 2010 06 23 . retrieved 2011 02 11 . aditya birla retail borrows rs 500 crore from yes bank . timesofindia economictimes . forgot password . morestore.com . aditya birla retail borrows rs 500 crore from yes bank . economic times . 2014 07 07 . retrieved 2014 07 21 . http www.adityabirla.com businesses profile aditya birla retail limited trinethra birla s first retail takeover . timesofindia economictimes . http www.adityabirla.com media aditya birla retail re brands fabmall aditya birla group to merge all retail businesses to create one listed company . timesofindia economictimes . madhura karnik . aditya birla group says retail restructuring plan not yet fixed . http www.livemint.com . external link in work help external links edit official website v t e aditya birla group companies aditya birla group birla corporation grasim industries hindalco industries idea cellular ultratech cement more retail notable non indian companies novelis thai peroxide liaoning birla carbon a.v. group aditya birla minerals ltd swiss singapore overseas enterprises pte ltd thai acrylic fibre thai rayon domsj fabriker school and institutes aditya birla public school renukoot aditya birla public school renusagar notable people kumar mangalam birla baldeo das birla ghanshyam das birla krishna kumar birla madhav prasad birla rameshwar das birla shobhana bhartia aditya vikram birla retrieved from https en.wikipedia.org w index.php title more store & oldid 744588697 categories companies based in mumbairetail companies of indiasupermarkets of indiahidden categories cs1 errors external linksarticles needing additional references from february 2011all articles needing additional referencesarticles with a promotional tone from june 2013all articles with a promotional tonepages using infobox company with unsupported parametersarticles created via the article wizard navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 16 october 2016 at 06 25 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy 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