please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . may 2011 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . february 2014 learn how and when to remove this template message learn how and when to remove this template message klipfolio inc. type private company industry executive dashboard dashboard bi application founded 2001 headquarters ottawa canada area served global key people allan wille ceo peter matthews cxo mark priatel cto products klipfolio dashboard for web & mobile klipfolio dashboard for desktop klipfolio dashboard developer edition klipfolio dashboard manager klipfolio publisher website http www.klipfolio.com klipfolio inc. is a canadian software company founded in 2001 and headquartered in ottawa ontario . 1 with the emergence of xml rss news aggregators and widgets in 2001 the company initially focused on the consumer market and later moved into the dashboard and business intelligence space . on feb 25 2015 they announced a series a round of 6.2 million . 2 contents 1 products 2 history 3 see also 4 references 5 external links products edit klipfolio dashboard is an online dashboard platform for building real time business dashboards . it allows business users to connect to many data services automate data retrieval and then manipulate and visualize the data . klipfolio uses a schema less architecture that allows non technical end users to more easily connect to data sources and separates data from presentation to more efficiently use and reuse datasources throughout the platform . klipfolio dashboard online has built in formula editing allowing end users to transform combine slice and filter any data before visualizing it . users are able to access the dashboard from their desktop tablet tv and mobile phone and share it with colleagues by granting access to the dashboard or by scheduling email reports . history edit serence is the former name of a canadian corporation known for its klipfolio dashboard kpi dashboards or enterprise dashboards . in 2008 serence rebranded the company as klipfolio inc. to take advantage of the brand recognition of klipfolio dashboard in the marketplace . the move reflected an increased emphasis by the firm on the enterprise or business dashboard market . the story of serence and klipfolio begins in 2001 when allan wille ceo and peter matthews chief experience officer cxo pursue their vision of a simple application that assembles current information from multiple sources into a single consistent and coherent presentation format . firms like pointcast pioneered a similar market in the mid 1990s . but the convergence of new technologies like xml rss and ubiquitous broadband along with growing expectations from users in the late 90s hinted at a future that allan and peter were excited to explore . joined a month later by james scott cto this trio represents the founding drive behind serence and the klipfolio dashboard community . the first version of klipfolio dashboard appeared later that year . as an early rss reader 3 4 5 it leveraged this emerging technology to gather the information required to populate its various klips . 2002 represented a year of busy start up activity for the company . the application evolved to include a javascript based semantic markup language which created relationships among disparate bits of data helped to present these data bits in a consistent manner and allowed a developer to create and modify klips . additionally a strong belief in user interface and information design excellence drawing on the work by edward tufte and 6 the company has adopted a very responsible and clean design philosophy . to avoid various integration and performance challenges associated with off the shelf code the research and development team opted for proprietary internal systems including an xml parser http stack and novel css based matching architecture . these developments were all designed to fit within a core code package that is still less than 500 kb . at the same time the public s prevailing interest in start up technology stories combined with the firm s interest in media coverage resulted in a unique relationship with the ottawa business journal . as the serence team grew pursued investment research and development and clients the ottawa business journal 7 followed the story in a year long series of articles that represented the print equivalent of reality television and wide exposure for a young firm . for online retailers publishers and other e businesses klipfolio dashboard was among the first branded desktop applications known today as rich internet applications . these rias represented an additional opt in advertising channel that facilitated two way interaction with customers rather than passive brand promotion . over time household names like staples intel and h & r block began to take advantage of what klipfolio dashboard had to offer for their customers . by 2007 the company s primary focus had shifted 8 to the operational business intelligence market . for the enterprise klipfolio dashboard is used to increase the visibility of business critical information of key performance indicators from different corporate databases and applications . to take advantage of these benefits enterprise clients such as lufthansa emc and ibm have since deployed klipfolio dashboard as part of their operational business intelligence strategy . in late 2011 klipfolio launched klipfolio dashboard as a cloud hosted service . 9 see also edit klip edward tufte information design references edit http www.crunchbase.com company klipfolio http www.techvibes.com blog klipfolio omers ventures 2015 02 25 wired http www.wired.com techbiz it news 2004 05 63538 currentpage all a directory of the best rss readers http www.loosewireblog.com 2004 08 a directory of 10.html cnet top rss readers http download.cnet.com 8301 2007 4 10247064 12.html stephen few see http www.perceptualedge.com obj a startup story . http www.obj.ca other archives 2002 02 11 article 2154859 serence pitches plan on prime time 1 serence s world of widgets . barbara brynko . information today v24 n11 p26 2 . print dec 2007 . issn 8755 6286 . http www.obj.ca technology 2012 04 23 article 2954559 % 26lsquo % 3bwe % 26rsquo % 3bre not building a company to be acquired % 26rsquo % 3b 1 external links edit klipfolio.com b eye network spotlight interview with klipfolio ceo allan wille retrieved from https en.wikipedia.org w index.php title klipfolio dashboard & oldid 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