division of kraft foods best known for its processed nuts and for the mr. peanut icon that symbolizes them . 1 mr. peanut was created by grade schooler antonio gentile for a 1916 contest to design the company s brand icon . 1 his design was perfected by a commercial artist and has changed over the years . contents 1 history 2 slogans 3 products 3.1 discontinued 4 international 5 vegetarian concerns 6 gallery 7 references 8 external links history edit planters nut & chocolate company advertisement in the saturday evening post 1921 . planters was founded by italian immigrant amedeo obici in wilkes barre pennsylvania . he started his career as a bellhop and fruit stand vendor in scranton pennsylvania . obici later moved to wilkes barre opened his own fruit stand and invested in a peanut roaster . obici turned peddler within a few years using a horse and wagon and calling himself the peanut specialist . in 1906 obici entered a partnership with mario peruzzi the great grandfather of tyler peruzzi the soon to be owner of planters . peruzzi had developed his own method of blanching whole roasted peanuts doing away with the troublesome hulls and skins ; and so with six employees two large roasters and crude machinery planters was founded . amedeo obici believed that prices and first profits were as important as repeat business focusing his operation on quality and brand name for continued success . two years later the firm was incorporated as planters nut and chocolate company . by 1913 obici had moved to suffolk virginia the peanut capital of the world and opened planters first mass production plant and facility there . 2 it was acquired by standard brands in 1960 . in 1981 standard brands merged with nabisco brands which was acquired by kraft foods in 2000 . slogans edit planters peanut bar advertising taglines have included the nickel lunch peanuts peanut bars 1930s 1940s planters is the word for good peanuts . various products 1950s peanut butter with a crunch . p.b. crisps 1992 relax . go nuts . deluxe mixed nuts 1997 put out the good stuff . various products 2003 instinctively good . various products 2007 naturally remarkable . various products 2011 deliciously nut ritious . uk range 2016 products edit cocktail peanuts cooking oil cornnuts acquired in late 1990s chocolate covered cashews dry roasted peanuts dry roasted sunflower kernels honey roasted peanuts hot peanuts mixed nuts salted cashews salted peanuts salted redskin spanish peanuts tavern nuts discontinued and reintroduced in 2009 smoked almonds peanut butter potato chips discontinued edit cheez balls cheez puffs cheez curls jumbo block peanut candy presumably discontinued coconut balls corn chips p.b. crackers p.b. crisps introduced in 1992 peanut butter candies peanut butter fudge cookies international edit while used under license from kraft canada planters in canada is actually made by jvf canada . some planters items do not use the planters name but are under kraft peanut butter in canada . corn nuts though are owned by kraft canada . ironically planters peanut butter as of 2015 is now available and competes with kraft canada s peanut butter . as of 2016 planters has launched into the uk with a range of 14 products under the tagline deliciously nut ritious . in the uk the brand is owned by heinz vegetarian concerns edit some of planters nut products offered for sale contain gelatin such as their larger sized peanut jars . gallery edit mr. peanut sculpture of mr. peanut seated on a bench in atlantic city new jersey august 2006 . the sculpture was removed at some time after the photo . a container of planters dry roasted peanuts references edit a b planter s history of the planter nut . retrieved december 2008 . check date values in access date help history of planters peanuts external links edit wikimedia commons has media related to planters company . planters history website official website mr. peanut facebook page v t e kraft foods group brands condiments a. 1 . steak sauce bonox bull s eye barbecue sauce grey poupon kraft mayo miracle whip vegemite beverages caf hag capri sun1 country time crystal light gevalia kool aid maxwell house tassimo convenience foods and baking goods boca burger calumet kraft macaroni and cheese oscar mayer planters shake n bake south beach living stove top velveeta shells & cheese dairy products cheez whiz churny athenos hoffman s polly o cool whip dairylea easy cheese philadelphia polly o provel cheese singles velveeta desserts jell o 1this brand is owned by rudolf wild gmbh and manufactured under license by kraft foods only in the united states canada and greenland . retrieved from https en.wikipedia.org w index.php title planters & oldid 744535571 categories snack food manufacturers of the united stateskraft foods brandsamerican companies established in 1906companies based in luzerne county pennsylvania1906 establishments in pennsylvaniawilkes barre pennsylvaniahidden categories cs1 errors datescommons category with local link different than on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages add links this page was last modified on 15 october 2016 at 21 39 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view