see asahi super dry . supergroup type public traded as lse sgp industry retail founded 1985 headquarters cheltenham united kingdom key people peter bamford chairman euan sutherland ceo products clothing revenue 486.6 million 2015 1 operating income 63.9 million 2015 1 profit 46.0 million 2015 1 website www.supergroup.co.uk supergroup plc is a british international branded clothing company and owner of the superdry label . superdry products combine vintage americana styling with japanese inspired graphics . it is listed on the london stock exchange and is a constituent of the ftse 250 index . contents 1 history 2 image 3 references 4 external links history edit cult clothing co was established by ian hibbs and julian dunkerton in cheltenham in 1985 at which time it was trading as cult clothing . 2 3 it expanded during the 1990s and established stores in a number of uk university towns and cities from oxford and cambridge to edinburgh and belfast . it opened its first store under the superdry name in covent garden in london in 2004 . 4 flag over the regent street superdry store in london under theo karpathios a nationwide then global expansion of superdry took place with stores opening in major towns and cities all over the uk the majority in university cities . as of 2012 update the brand was sold in over 40 countries across europe north america south america the middle east australia and asia . the business floated on the london stock exchange in march 2010 . 5 dunkerton appeared in the sunday times rich list 2010 and was estimated to be worth 180m . 6 the company issued a profits warning and placed its store opening plans under review in february 2012 ; the share price quickly dropped by 18 % . 7 on 22 october 2014 it was announced that dunkerton stepped down as ceo of superdry and was replaced by euan sutherland the ex ceo of the the co operative group . 8 in february 2016 dunkerton sold four million shares at 12 per share just under 50m but remained the largest shareholder with a 27 % stake in the group . 9 image edit superdry does not overtly advertise and does not actively pursue celebrity endorsement but a brad leather jacket worn by football player david beckham sold 70 000 from 2007 to mid 2009 becoming a best seller for the company . 10 11 the company s products include frequently meaningless excerpts of japanese text inspired by the common japanese practice of placing decorative english text on items to increase their fashionability and appeal a phenomenon known as engrish . the company explained to a japanese television crew in 2011 that they deliberately use simple machine translation to generate japanese text and that they are aware that the texts often have no meaning . 12 the japanese text incorporated in the brand s logo kyokudo kans shinasai literally translates as extreme dry do it the text in brackets being due to the translation software used offering alternatives depending on whether dry is intended as a noun e.g. super dryness or an imperative e.g. dry this shirt out . 13 references edit a b c annual report 2015 pdf . supergroup . retrieved 15 april 2016 . supergroup has super first quarter after implementation of new growth strategy . retail gazette . 2014 09 05 . retrieved 2015 03 29 . cheltenham staff to become millionaires overnight . 17 november 2009 . fashion retailer aims to build on the opening of its biggest uk store . property week . november 2009 . registration required investors snap up superdry owner s shares sky news 23 march 2010 sunday times rich list who s up this is money 26 april 2010 simon bowers . supergroup issues profits warning after superdry s tough january . the guardian . retrieved 3 april 2015 . superdry founder replaced as ceo role by ex co op boss . bbc news . 22 october 2014 . bbc news superdry founder sells shares to fund his divorce 12 february 2016 guardian may 28 2009 david beckham jacket tussle ends with rap on the knuckles for primark the guardian london retrieved 2009 08 10 daily mail may 30 2009 primark settle beckham leather jacket tussle with brit designers superdry london retrieved 2009 08 10 superdry popular uk fashion brand uses gibberish japanese . japan probe . retrieved 1 october 2014 . wells john . superdry . john wells phonetics blog . external links edit wikimedia commons has media related to superdry . official website v t e ftse 100 ftse 250 companies of the united kingdom 3i infrastructure aa aberdeen asset management aberforth smaller companies trust acacia mining aggreko aldermore group alliance trust allied minds amec foster wheeler ao world ascential ashmore group assura atkins auto trader group aveva balfour beatty bankers investment trust barr a.g. bba aviation beazley group bellway berendsen berkeley group holdings bank of georgia bh macro big yellow group b & m european retail value bodycote booker group bovis homes group brewin dolphin holdings british empire trust britvic brown n. btg plc cairn energy caledonia investments capital & counties properties card factory carillion centamin cineworld city of london investment trust clarkson close brothers group cls holdings cmc markets cobham computacenter countryside properties countrywide cranswick crest nicholson cybg daejan holdings dairy crest debenhams dechra pharmaceuticals derwent london dfs dignity diploma domino s pizza drax group dunelm group edinburgh investment trust electra private equity electrocomponents elementis entertainment one essentra esure euromoney institutional investor evraz f & c commercial property trust fidelity china special situations fidelity european values fidessa group finsbury growth & income trust firstgroup fisher james & sons foreign & colonial investment trust g4s galliford try gcp infrastructure investments genesis emerging markets fund genus go ahead group grafton group grainger great portland estates greencoat uk wind greencore greene king greggs gvc holdings halfords group halma hansteen holdings harbourvest global private equity hastings group hays henderson group hicl infrastructure company hill & smith hiscox hochschild mining homeserve howdens joinery hunting ibstock icap ig group holdings imi inchcape indivior inmarsat intermediate capital group international personal finance international public partnerships investec ip group jardine lloyd thompson jd sports john laing group john laing infrastructure fund jpmorgan american investment trust jpmorgan emerging markets investment trust jpmorgan indian investment trust jrp group jupiter fund management just eat kaz minerals keller kennedy wilson europe real estate kier group ladbrokes laird lancashire holdings londonmetric property man group marshalls marston s mccarthy & stone meggitt mercantile investment trust metro bank millennium & copthorne hotels mitchells & butlers mitie moneysupermarket.com group monks investment trust morgan advanced materials murray international trust national express group nb global ncc nmc health ocado group onesavings bank p2p global investments pagegroup paragon group of companies paypoint paysafe pennon group perpetual income & growth investment trust personal assets trust petrofac pets at home phoenix group holdings playtech polar capital technology trust polypipe premier farnell pz cussons qinetiq rank group rathbone brothers redefine international redrow regus group renewables infrastructure group renishaw rentokil initial restaurant group rightmove rit capital partners riverstone energy rotork rpc group safestore saga savills scottish investment trust scottish mortgage investment trust segro senior serco shaftesbury shawbrook bank sig plc smith ds smurfit kappa group softcat sophos spectris spirax sarco engineering spire healthcare sports direct ssp group stagecoach group st. modwen properties supergroup svg capital synthomer talktalk group tate & lyle ted baker telecom plus temple bar investment trust templeton emerging markets investment trust thomas cook group tritax big box reit tr property investment trust tullett prebon tullow oil ubm udg healthcare uk commercial property trust ultra electronics holdings unite group vectura group vedanta resources vesuvius victrex virgin money weir group wetherspoon j d w h smith william hill witan investment trust wizz air woodford patient capital trust wood group workspace group worldwide healthcare trust zoopla retrieved from https en.wikipedia.org w index.php title supergroup & oldid 741391598 categories clothing brands of the united kingdomclothing companies of the united kingdombritish brandsjeansunderwear brandscompanies established in 1985companies based in cheltenhamcompanies listed on the london stock exchangehidden categories pages with login required references or sourcesarticles containing potentially dated statements from 2012all articles containing potentially dated statementsarticles containing japanese language textcommons category with local link same as on wikidata navigation menu personal 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