that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2015 learn how and when to remove this template message silver cross is a british nursery brand and manufacturer of baby transport and other baby related products . it is a family owned company based in skipton north yorkshire and is best known for the production of baby prams and pushchairs particularly coach built prams . silver cross is also a manufacturer of infant car seats nursery furniture nursery bedding nursery decor toys and gifts . the brand supplies nursery products globally in over 50 countries and has a flagship retail boutique in the ocean terminal centre hong kong . silver cross was established in 1877 in leeds england and is one of the oldest nursery brands in the world . silver cross founder william wilson an early silver cross coach built pram silver cross vintage advert silver cross pram 1970s silver cross balmoral coach built pram contents 1 coach built prams 2 contemporary products 3 connections with royalty 4 history 5 references 6 external links coach built prams edit silver cross is well known for the manufacture of traditional coach built prams characterised by a hard body c spring suspension spoked wheels and folding hood . this method of pram building was pioneered by william wilson an engineer and inventor from leeds england . wilson went on to establish silver cross in 1877 marketing this type of coach built baby carriage and registering numerous patents for perambulator design in order to protect his unique invention . despite refinements in techniques and manufacturing processes the method of pram building today remains very similar to early pram building with body panels being pressed from aluminium riveted together and then painted to a high gloss finish . the body is then hand upholstered with a pram bed and also decorated with fine line detail in kind with fine lines applied to the coachwork of horse drawn carriages hence the term coach built pram . the fine lines are hand painted and require considerable skill to apply . the steel suspension of the pram is hand bent around a specially shaped form in order to create the c shaped suspension members which are then attached to the body using leather straps . it is the c spring suspension and leather straps that create the unique coach built pram bounce . the spoked wheels traditionally chromed are then attached to the suspension to complete the rolling chassis . traditional pram wheels are large in diameter to further enhance the smooth ride . a folding fabric hood pushing handle and covering fabric apron are then attached to the pram to complete the build . silver cross also manufactures a collection of coach built dolls prams which are scaled down replicas of the full size prams . the dolls prams are made in exactly the same way as the real prams with the same coachwork spoked wheels and folding hood . silver cross currently manufactures two models of full size coach built pram in the uk the balmoral and the kensington as well as two models of dolls pram the oberon and the chatsworth . silver cross is the only pram manufacturer still producing coach built prams in the uk . contemporary products edit the main focus of the silver cross range is its modern travel collection which incorporates a collection of 3 in 1 combination pram systems . this type of pram is characterised by its ability to be converted from a lie flat pram to a pushchair to a travel system with the addition of a baby car seat . in addition to its combination prams silver cross also produces infant car seats that combine with the pram travel systems as well as lightweight umbrella fold pushchairs nursery furniture collections nursery bedding and decor items and a range of toys and gifts including classic teddy bears and traditional rag dolls . in 2013 silver cross entered into a partnership with classic british automotive brand aston martin to produce a special edition of the surf pram and pushchair one of the prams in the silver cross travel collection . the surf aston martin edition was manufactured with features found on aston martin sports cars such as alloy wheels suede seats and an alcantara leather handle . the aston martin edition surf was produced in a limited run of 800 worldwide . connections with royalty edit silver cross was honoured with a royal warrant for pram production in the early 20th century . silver cross has supplied royal families worldwide with both coach built prams and contemporary products . history edit 1877 silver cross is founded in leeds england by engineer and inventor william wilson . his reversible folding hood and suspension system becomes the blueprint for all prams . 1897 william wilson opens a purpose built factory in white house street leeds . wilson goes on to build a much bigger factory on silver cross street calling it the silver cross works . 1900s william wilson s ingenuity continues apace with over 30 patents for pram design registered during this innovative time . 1910s not long after receiving a royal warrant for pram production william wilson dies aged 58 and ownership passes to his 3 sons ; james irwin and alfred . 1920s 1930s the wilson brothers supply a silver cross baby carriage to george vi and queen elizabeth the queen mother . by 1936 silver cross has grown so much that the company relocates to a new larger factory in guiseley just outside leeds england . 1940s 1950s silver cross adapts and develops new techniques for pram production . plywood bodies are replaced with aluminium and new rubber die presses spot welding machines conveyor stoves and other state of the art equipment is installed at the silver cross works . the queen chooses a silver cross pram for prince charles in 1948 . in 1951 silver cross launches a series of new iconic shaped prams the forefathers of the modern day balmoral pram . eye catching posters of the time portray silver cross prams alongside rolls royce cars leading to the unofficial title the rolls royce of prams 1960s 1970s the introduction of a state of the art chromium plating plant in 1964 and the development of the product range to meet the demands of modern parents make the silver cross pram a must have . the range further extends into highchairs and furniture . 1977 silver cross reaches its centenary and a pram is presented to princess anne for her first child peter philips . 1980s 1990s silver cross launches the hugely successful wayfarer pushchair a lightweight stroller with a large integrated shopping basket beneath a reversible seat . the wayfarer sells over a million units . 2000s silver cross is bought by alan halsall in 2001 and his multimillion pound investment plan secures the future of the brand.the iconic balmoral coach built pram is re launched at harrods and silver cross begins a concentrated development program with the introduction of ground breaking pram and pushchair systems such as the sleepover freeway and 3d prams along with lightweight pushchair designs like the pop . a range of infant car seats is also developed for the car seat safety range . 2010s silver cross continues to develop innovative pram designs including the surf pram and pushchair and silver cross pram systems win a number of high profile nursery awards for design usability and value . the ongoing expansion of the silver cross range includes nursery furniture nursery bedding and a range of toys and gifts . international expansion makes silver cross a worldwide brand available in over 50 countries across the globe with offices in skipton london hong kong and shanghai . 2014 silver cross comes back to the us after launching their silver cross us website . silver cross prams and strollers are available for purchase in the us by visiting the silver cross us website . today silver cross remains a household name popular with parents and celebrities alike in the uk as well as the united states . in the united states and canada silver cross prams and strollers can be purchased from the baby s den in new york city . references edit briggs ian 2006 09 12 . silver cross pram firm goes it alone to target expanding its famous brand across the world . yorkshire post . retrieved 2010 09 25 . bridge rachel 2006 10 22 . pram boss wheels out his new babies . the sunday times . retrieved 2009 09 25 . freeman sarah 2010 08 29 . wheels of fortune for silver cross the prams that pushed themselves all the way to the top . yorkshire post . retrieved 2010 09 25 . wood zoe 2010 09 24 . silver cross the british pram winning over pushy mums . the guardian . retrieved 2010 09 25 . external links edit official website retrieved from https en.wikipedia.org w index.php title silver cross company & oldid 738194475 categories manufacturing companies of the united kingdombaby productscompanies established in 1877companies based in leedsbritish royal warrant holderscompanies based in north yorkshirehidden categories articles with a promotional tone from march 2015all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 7 september 2016 at 13 51 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered 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