industry founded 1970 1 headquarters carpinteria california key people peter overgaag ceo products vegetables number of employees 70 1 website livegourmet.com hollandia produce inc. is an american agricultural company based in carpinteria california that specializes in the production and wholesale and retail marketing of vegetables which it grows in greenhouses using hydroponic methods . all of its products are sold under its label live gourmet . 2 the company was established in 1970 by art and magda overgaag . 3 contents 1 products 2 hydroponic method 3 distinguishing features 4 references products edit the lettuce types grown are butter lettuce known also as bibb lettuce red butter lettuce and the three lettuces red oak leaf lollo bionda and lollo rossa which are grown harvested and sold together in one package . 4 the company also grows barbarea verna also known as upland cress and early yellowrocket . 5 tomatoes arugula and watercress have also been grown . 6 hydroponic method edit the hydroponic method used by the company recycles water and the company collects rainwater runoff in retention basins to reduce erosion and protect nearby estuaries . the company claims that its hydroponic greenhouse production of lettuce conserves from 65 to 84 percent of the water that would be used if the lettuce were field grown depending on field conditions time of year and other factors . 7 distinguishing features edit distinguishing features include the vegetables ability to retain freshness for longer than conventionally harvested vegetables resulting from the roots remaining intact at harvest enabling packaging to promote a micro environment which extends the life of the plant . 2 predator insects are used for pest management . 3 references edit a b dun and bradstreet company profile report . accessed july 12 2008 1 a b fabricant florence march 2 2005 . peppery watercress fresh to the roots . the new york times . a b frank nelson 2003 05 11 . carpinteria based hollandia produce takes hydroponics to the next level . santa barbara press news . retrieved 2008 07 26 . hollandia produce official website . new products roundup . the food institute report the food institute . july 27 1998 . produce . savor california . hollandia produce official website . retrieved from https en.wikipedia.org w index.php title hollandia produce & oldid 724754737 categories food manufacturers of the united statesagriculture companies of the united stateshydroponicscarpinteria californiacompanies based in santa barbara county californiacompanies established in 1970privately held companies based in californiahidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 june 2016 at 07 47 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view