nica vivo a brazilian telecommunications company . this article has multiple issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . august 2014 learn how and when to remove this template message this article contains wording that promotes the subject in a subjective manner without imparting real information . please remove or replace such wording and instead of making proclamations about a subject s importance use facts and attribution to demonstrate that importance . august 2014 learn how and when to remove this template message learn how and when to remove this template message vivo hi fi & smart native name type subsidiary industry consumer electronics founded 2009 ; 7 years ago 2009 founder sh n w i headquarters dongguan guangdong china area served worldwide key people sh n w i president and ceo products smartphones smartphone accessories software and online services parent bbk electronics website vivo global vivo china vivo simplified chinese traditional chinese literal meaning vivo mobile communications co. ltd. transcriptions standard mandarin hanyu pinyin w iw y d ng t ngx n y uxi n g ngs vivo is a chinese multinational technology company that designs develops and manufactures smartphones smartphone accessories software and online services . it was founded in 2009 in dongguan guangdong as a sub brand of bbk electronics . the brand focuses on providing a high quality audio experience for users by utilising hi fi chips in its smartphones . 1 software developed by the company includes the vivo app store imanager and a proprietary android based operating system called funtouch os . in 2012 vivo released the x1 at the time the world s thinnest smartphone . 2 the x1 was also the first vivo phone to use a hi fi chip developed by american semiconductor company cirrus logic . 3 vivo followed this up in 2013 by releasing the world s first 2k resolution screen phone the xplay3s . 4 other popular phones in the vivo lineup include the x5pro the x5max and the xshot . quickly becoming a major player in the smartphone industry vivo joined the ranks of the top 10 smartphone makers in the first quarter of 2015 with a global market share of 2.7 % . 5 with research and development centers in shenzhen and nanjing the company employed 1 600 r & d personnel as of january 2016 . 6 contents 1 products 2 corporate identity 2.1 brand growth 2.2 brand competitive advantages 2.3 advertising campaigns 3 references 4 external links products edit vivo s product offerings are composed of three series of smartphones all targeted at middle to upper income white collar professionals and students living in urban areas . the x series is the company s premium series of smartphones . launched in december 2015 its newest addition the vivo x6 packs a 1.7 ghz octa core mediatek mt6752 processor and comes with 4gb of ram . 7 the v series represents a mid level offering combining solid specs with an attractive price tag . in july 2015 vivo launched the v series to much fanfare in the indian market by introducing the v1 and v1 max . 8 the v1 sports a 64 bit quad core snapdragon 410 processor 2gb of ram and 5 inch hd display . a slightly more powerful version of its cousin the v1 max boasts a 5.5 inch display and an upgraded 1.4 ghz octa core snapdragon 615 processor . 9 and now its latest smart phone in this v series is v3 and v3 max.v3 max is one of its best selling phone of the vivo brand . on the lower end of the spectrum vivo s y series is targeted at more price conscious consumers . vivo s newest offering in the y series is the y55l released in october 2016 . with slightly reduced specs the y55l still comes loaded with vivo s funtouch os and a host of smart features designed to make users lives easier such as smart wake smart click and smart beauty mode and it is sporting qualcomm snapdragon 430 a octa core chipset . 10 vivo also produces the xe800 headphone series a set of hi fi compatible headphones intended for use with all vivo smartphones . 11 corporate identity edit brand growth edit registered for the first time in 2009 vivo has since become registered in over 100 countries around the world . vivo began its international expansion in 2014 when it entered the thai market . 12 the company quickly followed this up by launching in india malaysia indonesia vietnam myanmar and the philippines . 13 14 15 brand competitive advantages edit vivo has two primary features which it deems competitive advantages that set it apart from other brands in the industry hi fi and smart . hi fi stands for high fidelity . as the first brand in the world to introduce hi fi sound quality in its smartphones with the creation of the x1 vivo has demonstrated a commitment to hi fi in all subsequent generations of its phones . in 2011 vivo established a hi fi professional grade audio lab in shenzhen guangdong china 16 to continue research on the merging of smartphone technology and hi fi sound . smart is an intuitive interactive system connecting you and your phone . created with the software and hardware in mind smart makes navigating your phone a breeze . it is a technology that knows what you need and want . smart is your technology understanding you . vivo s android based operating system funtouch os contains many smart features developed exclusively for vivo phones including smart click smart wake super screenshot single hand mode photo beautification tools and many more . 17 advertising campaigns edit in 2014 vivo and mtv music television established a comprehensive strategic cooperative partnership working together to support chinese artists in their attempts to win the mtv ema award . 18 as a sponsor of the mtv new pie a program aimed at cultivating new local musical talent vivo was able to showcase its brand and product line while supporting homegrown musical talent . vivo also sponsors the urban zone and k wave produced by mtv china . in 2015 vivo was able to shoot for the stars by partnering with 20th century fox s blockbuster hit the martian . in addition to co producing a hugely successful tv spot the two brands teamed up to send three lucky promotion winners to cape canaveral florida to visit the nasa training center . 19 the vivo indonesia branch of this campaign was dubbed the vivo spacexperience . 20 in october 2015 vivo became the official sponsor of the indian premier league ipl the highest level professional cricket league in india stealing the title sponsorship position from pepsi . 21 from 2015 through 2017 vivo and the ipl have agreed to cooperate extensively in terms of sports events media exposure and marketing campaigns . alex feng ceo of vivo india remarked about the partnership this investment reiterates how important the indian market is for us and we are confident that vivo will get returns from our investment in ipl and that this association will further advance our love india love vivo initiative . 22 references edit http www.soomal.com doc 10100006315.htm vivo x1 arrives world s new thinnest smartphone is also a joy for hi fi enthusiasts vivo x1 arrives world s new thinnest smartphone is also a joy for hi fi enthusiasts vivo officially unveils the xplay 3s the world s first 2k smartphone top 10 smartphone makers in q1 2015 sony and microsoft drop out of the picture chinese phone makers take over vivo global website about page vivo x6 vivo announces new v1 and v1 max smartphones in india vivo v1 & v1 max launched in india price specs & features vivo global website y51 vivo global website xe800 vivo enters thailand gunning for overseas markets vivo mobile enters myanmar market chinese smartphone maker vivo mobile set to enter india to launch x5max on dec 15 vivo officially launches brand and x5pro in malaysia vivo global website about page vivo funtouch os website chinese version mtv china website nasa x vivo astronaut training program 3min full ver . vivo meets the martian vivo bags ipl title sponsorship for two years vivo formally announces partnership with bcci as ipl sponsor 23 . https www.prlog.org 12559177 vivo mobile launches v3 and v3max smartphones in india.html external links edit global official website china official website v t e bbk electronics oneplus oppo digital oppo electronics vivo smartphone v t e electronics industry in china foundries smic hejian technology corporation various actions semiconductor aigo ainol bbk electronics oppo electronics oppo digital oneplus vivo smartphone bluboo boe byd electronic changhong china hualu group coolpad elephone gionee g five galanz hacha haier hasee hisense hisense kelon huawei hisilicon ingenic joyoung jxd konka group lemote lenovo leeco meitu meizu panda electronics perception digital rockchip smartisan skyworth supor sva group tcl corporation tpv technology vtech wintek xiaomi zte defunct asia commercial kejian group category retrieved from https en.wikipedia.org w index.php title vivo smartphone & oldid 743180816 categories mobile phone manufacturersmobile phone companies of chinaelectronics companies of chinacompanies based in dongguancompanies established in 2009chinese brands2009 establishments in chinaprivately held companies of chinabbk electronicshidden categories articles with a promotional tone from august 2014all articles with a promotional tonearticles with peacock terms from august 2014all articles with peacock termspages using infobox company with unsupported parametersarticles containing simplified chinese language textarticles containing traditional chinese language textofficial website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views 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