article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . april 2013 learn how and when to remove this template message wesc short for we are the superlative conspiracy is a swedish clothing brand that is primarily influenced by skateboarding and snowboarding . the company s head office is in stockholm and employs between 51 and 200 staff members . 1 the company s ceo is joseph janus . 2 contents 1 history 2 retail outlets 3 weactivists 3.1 people 3.2 groups 3.3 other 4 references 5 external links history edit founded in 1999 1 the brand first garnered attention by sponsoring swedish underground artists musicians and skateboarders and did not engage in any other marketing . citation needed swedish hip hop acts looptroop and timbuktu were among the first to be sponsored by wesc contributing to the development of an alternative image that turned out to be very popular with young swedish consumers who were critical of mainstream companies . citation needed retail outlets edit in 2009 wesc signed an exclusive retail deal with oved apparel corp for the latter to oversee all wesc stores in the united states with the exception of the new york city and los angeles locations . 3 the company opened a concept store in singapore in early 2012 . 4 weactivists edit as of july 2014 wesc maintains a group of sponsored individuals skateboarders and musicians who are called weactivists by the company . people edit adalbert stretch armstrong axwell ingemar backman mark baines tim derrek ray barbee bloody beetroots sean black mitchy bwoy chords diskjokke mika edin love eneroth benny fairfax frenchfred foyone amy gunther andrew hardingham mercedes helnwein rory herrmann deon fredrik johansson kaskade tuukka korhonen j rgen kruth lady tigra jason lee ed leigh nicole le moine lil buck lisa loud tony manfre rae martini spoek mathambo 5 darrell mathes kim matulova sarah meurle oscar meza russ milligan carlo mondavi jukki oksanen pase rock chris pastras mikael persbrandt clint peterson petter vanessa prager giovanni reda tom remillard 6 beth riesgraf mathias ringstr m chad robertson arto saari 7 ricky sandstr m frankie shin signe siemson sleepy danijel stankovic stash peter stormare p r str mberg marcel struwer superblast timbuktu wieger van wageningen dely bosch maxim habanec jake welch jonas wiehager cooper wilt yone shelly zander groups edit looptroop rockers millencolin steed lord teddybears other edit superlative conspiracy magazine weactivists are defined by the company as someone that is extremely good at what they do world famous or totally unknown . a weactivist is someone that has a streetwise mentality blazing his or her own path with a humble persona . essentially they are an informal ambassador flying the flag of the superlative conspiracy in a variety of subcultures such as skate music film and art . they are always a friend and never chosen at random . 1 references edit a b c wesc . wesc at linkedin . linkedin . 2013 . retrieved 27 april 2013 . wesc americas ceo joseph janus on building street wear culture in north america kim mclaughlin 31 may 2012 . wesc surges after u.s. oved license deal stockholm mover . bloomberg . bloomberg l.p. retrieved 27 april 2013 . calvin timo 12 may 2012 . wesc concept store makes its debut in singapore myvillage . calvintimo.com . calvin timothy leong . retrieved 27 april 2013 . 70 weactivists . wesc . wesc . 2013 . retrieved 27 april 2013 . templeton elliot 17 july 2014 . wesc welcomes tom remillard . the skateboard mag . strictly skateboarding . retrieved 23 july 2014 . brian blakely 26 april 2013 . wesc welcomes arto saari . skateboarder magazine . grind media llc . retrieved 26 april 2013 . external links edit official sites wesc official site wesc corporate site swedish wesc official uk site retrieved from https en.wikipedia.org w index.php title wesc & oldid 743514697 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