improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . march 2011 learn how and when to remove this template message this article may require cleanup to meet wikipedia s quality standards . no cleanup reason has been specified . please help improve this article if you can . march 2011 learn how and when to remove this template message learn how and when to remove this template message shiply ltd. type limited company founded march 2008 1 founder robert matthams headquarters london united kingdom services online marketplace for transport services website www.shiply.com shiply is a uk based limited company 1 providing an internet marketplace where transport service requesters may list items they need to move and where providers of transport services can bid in a reverse auction format . contents 1 concept 2 history 2.1 formation 2.2 ebay 3 operations 3.1 area covered 4 controversies 4.1 legal dispute 4.2 misleading advertising 5 reception 6 awards 7 references 8 external links concept edit the concept employed by shiply aims to utilise transport capacity that may be wasted in inefficient transport operations and as a consequence enables transport service providers to offer marginal prices to transport service requesters . 2 service requesters create accounts and list the items to be transported stipulating the maximum they are prepared to pay and specifying whether they are be flexible on delivery pickup dates or need the listed items moved subject to specified date parameters . the transport service providers bid the lowest amount they would accept to perform the transport service . 3 a user feedback system is enabled in order to keep track of the reputation of the transport service providers and transport service requesters this allows the transport service requesters the ability to frame their procurement decision on factors other than solely price . 4 5 registration is free for both transport service providers and transport service requesters . transport service providers bids are subject to a transaction based tiered fee structure in the uk this is between 3.9 % and 9.9 % dependent on the amount of the transaction with a minimum fee of 6 the cost of which is borne by the transport service requesters . transport service requesters may also be subject to an auction service fee . this fee amount is dependent on the shipment in question and is displayed before the transport service requester accepts a bid . 6 in september 2010 shiply had 17 500 transport service provider accounts and helped voice their concerns over trade related issues . 7 8 9 history edit formation edit shiply was founded in march 2008 by robert matthams in manchester . he has said he had the idea of this business concept when a pool table he ordered was delivered to his university in manchester . the driver complained that he would have to make the return journey to london empty thereby wasting fuel and his own resources . 10 ebay edit in march 2009 shiply launched an ebay widget to be inserted by sellers into ebay auction listings . this now part of the item listing process gives prospective ebay bidders the option to import items they have won or on which they are currently bidding into shiply.com . the widget allows them to enter their delivery post code and then shiply imports other pertinent information into their listing . 5 11 in january 2011 shiply signed an exclusive agreement with ebay motors uk becoming the site s transport partner . at that time 50 % of its business came from ebay users . 12 operations edit area covered edit initially only haulage companies from uk participated in the marketplace . in october 2009 the company expanded in germany opening a german website and allowing german haulage companies . in august 2010 when the company expanded to france italy the netherlands and spain 15 % of shipments on shiply already crossed national borders and 10 % of its business came from the german website . 2 controversies edit legal dispute edit on february 24 2011 uship and shiply jointly announced a settlement regarding uship s claims of trademark and copyright infringement . as part of the settlement shiply has agreed to redesign some parts of its web site and pay an amount in compensation to uship . 13 misleading advertising edit on 19 december 2012 the asa published an adjudication against shiply ltd about misleading advertising on www.shiply.com . 14 the asa investigated whether www.shiply.com made it sufficiently clear that a credit policy applied to cancellations . the asa concluded the home page breached cap code edition 12 rules 3.1 and 3.3 misleading advertising 3.9 and 3.10 qualification . 15 because of shiply ltd s continued non compliance we took the decision to place the details for www.shiply.com on the asa section of the website on 14 october 2013 . shiply ltd s details shall remain in place until such time as www.shiply.com clearly and prominently states the significant condition of its cancellation policy on its home page . 14 shiply ltd s details are no longer on the asa section of the website . reception edit shiply has been covered in the uk media as successful start up business during recession times 10 16 as a provider of cheap shipping alternatives 4 17 18 19 and as an innovative idea for tackling climate change . 20 21 awards edit in 2010 shiply was awarded the shell springboard climate change innovation prize 21 and was runner up in the dutch postcode lottery s 2010 green challenge competition . 2 22 in 2012 shiply won 50 000 in hsbc s business growth grant competition 23 references edit a b uri . retrieved june 7 2015 . a b c ciara byrne august 20 2010 . shipping goes green as shiply expands across europe . new york times . retrieved september 2 2010 . andrew cave february 17 2011 . the age of energy boosting business by cutting carbon . the telegraph . retrieved march 16 2011 . a b kara gammell february 19 2009 . confessions of a saveaholic how i saved more than 1 000 by shopping around . the daily telegraph . retrieved august 27 2010 . a b plan to cut transport waste moving forward with shiply.com . the daily telegraph . may 12 2009 . retrieved august 27 2010 . shiply shiply user agreement . shiply.com . retrieved june 8 2015 . john ingham september 29 2010 . air fares sent soaring after ash clouds fuel and strikes . daily express . retrieved october 2 2010 . shiply aims to build european green logistics network . businessgreen . october 11 2010 . retrieved october 14 2010 . bbc news 24 . december 10 2010 . retrieved march 16 2011 . a b mickey clark october 29 2009 . amid all the gloom here s one man on the road to success . evening standard . retrieved august 27 2010 . announcing shiply s new ebay widget . shiply.com . march 3 2009 . retrieved august 27 2010 . steve o hear january 6 2011 . shiply inks deal with ebay motors uk to become transport partner . techcrunch . retrieved march 16 2011 . uship and shiply announce settlement of their legal dispute . prnewswire . february 24 2011 . retrieved february 26 2011 . a b https web.archive.org web 20140407075431 http www.asa.org.uk rulings non compliant online advertisers shiply.aspx https web.archive.org web 20140424051055 http asa.org.uk rulings adjudications 2012 12 shiply ltd shp adj 206172 . aspx andrew stone january 4 2009 . new firms can find an upside to downturn . the times literary supplement . retrieved august 27 2010 . hot links www.shiply.com . the sunday times . july 20 2008 . retrieved august 27 2010 . top ten click here to save yourself a fortune . the scotsman . august 1 2009 . retrieved august 27 2010 . delivering the goods . daily mirror . september 24 2010 . retrieved october 2 2010 . george monbiot september 10 2010 . green heroes working for the right kind of environmental change . the guardian . retrieved october 2 2010 . a b london business wins 40 000 climate change innovation prize . fresh business thinking . february 18 2010 . retrieved september 2 2010 . joanna bourke september 30 2009 . shiply wins 90 000 in green competition . roadtransport.com . retrieved september 2 2010 . helen loveless march 25 2012 . small businesses win 50 000 in hsbc competition to help british firms expand . http www.thisismoney.co.uk . retrieved may 19 2012 . external link in publisher help external links edit official website retrieved from https en.wikipedia.org w index.php title shiply & oldid 729819770 categories online auction websitesinternet companies of the united kingdomlogistics companies of the united kingdomsustainable transportlow carbon economyhidden categories cs1 errors external linksarticles needing additional references from march 2011all articles needing additional referencesarticles needing cleanup from march 2011all articles needing cleanupcleanup tagged articles without a reason field from march 2011wikipedia pages needing cleanup from march 2011official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 july 2016 at 19 38 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a 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