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remove this template message insomnia coffee company industry coffee company founded 1997 ireland headquarters dublin ireland key people bobby kerr chairman harry o kelly ceo owner insomnia ltd website www.insomnia.ie insomnia coffee company is an irish independent coffee chain . 1 the headquarters are based in dublin . the first store location opened in the back of a galway bookstore in august 1997 . the company has over 120 stores and over 300 self service units in operation around ireland and have recently expanded to the uk market . insomnia stores serve both hot and cold drinks fairtrade premium coffee gourmet sandwiches salads soups snacks cakes and pastries . they also run seasonal campaigns throughout the year which introduces new products such as their red velvet hot chocolate at christmas or the pumpkin pie latte during autumn . contents 1 history 1.1 partnerships 1.2 expansion 2 restaurants 2.1 menu 2.2 products and suppliers 2.3 coffee production 3 organisation and operations 3.1 staff 3.2 loyalty scheme 4 fairtrade 5 sustainability and environmental policies 5.1 keep cup 5.2 coffee recycling 6 see also 7 references 8 further reading history edit inside insomnia killester dublin insomnia grew from a single location in a galway bookstore in 1997 to an estate of 120 coffee shops 2 across high street and through partnerships with spar and eurospar in addition to other retailers such as eason fresh meadows & byrne an post heatons compass catering londis maxol and most recently primark and debenhams . . in addition the company has more than 300 self service units in operation both in ireland and the uk . in 2002 the company merged with the gourmet sandwich company bendini & shaw to complement its beverages with food.in 2005 insomnia acquired the perk cafes . insomnia opened it first cafe with bwg in 2006 . the company is now owned equally by chairman bobby kerr ceo harry o kelly and john clohisey . o kelly was appointed ceo and kerr chairman in 2010 . in april 2012 the insomnia high street franchise was launched and the process of recruiting new franchise owners began with a target of opening 15 franchise stores in 5 years . the first franchise store was opened in 2013 in st stephens green shopping centre dublin . insomnia at penneys swords 2015 saw the announcement of a new partnership with international retailer debenhams where insomnia plans to open in a number of debenhams outlets across the uk and ireland . the first of these launched at debenhams in the mahon point shopping centre cork . the cork store was followed promptly by the first uk outlet opening in rugby and the second uk outlet opening in bradford in november . the fourth insomnia debenhams store opened in bristol in august 2016 . insomnia has also confirmed a partnership with primark an irish based retail business . in 2015 three insomnia concession stores have been rolled out at penneys in waterford swords and athlone . 2015 marked a significant year for the company ; opening its 100th store opening its first uk store partnering with both debenhams and primark as well as selling 22 million hot beverages per year . partnerships edit insomnia have partnered with a number of irish retailers including eason fresh meadows & byrne an post heaton s compass catering and most recently in 2015 londis maxol primark and debenhams . they also have long standing partnerships with spar and eurospar . expansion edit 2015 saw the expansion of insomnia to the united kingdom with three stores opening in rugby bradford and market harborough . 2016 saw the continued expansion of the coffee chain with a further 3 uk stores opening in calver laceby and bristol . restaurants edit menu edit insomnia hot chocolate the menu includes gourmet sandwiches ; sandwich wedges rolls paninis foccacias flatbreads thins toasties wraps and ciabattas . it also sells salads and soups . the soups are made from all natural ingredients and are made daily for the stores . most of the soups are gluten free too . the menu also includes bakery items which include scones muffins cupcakes cakes pastries breads flapjacks cookies brownies and bagels . products and suppliers edit insomnia is 100 % irish owned and its strategy is to source their produce locally where possible to support irish firms and suppliers and to encourage growth in the domestic economy . their suppliers include solaris tea broderick s bars keogh s crisps sweet things lumley s bakery soul food and flahavans . coffee production edit insomnia coffee has their own unique blend which is specially roasted for them weekly . the shorter the time between roasting and serving the fresher smoother and fuller flavoured the taste organisation and operations edit staff edit insomnia baristas go through three levels of training . there is 50 hours of barista training behind every cup of coffee that is served . 87 % of managers have started out their careers as a team member as well as some progressing to head office . loyalty scheme edit insomnia coffee has its own loyalty scheme called insomnia treats . using a loyalty card key fob or a mobile app members can collect beans which allows them to get every 10th hot beverage for free a birthday treat as well as exclusive insomnia treats offers . for every euro spent customers earn two beans therefore points are gained at every purchase made by insomnia customers . points are added whenever a purchase is made and the card key fob or app is presented and swiped or scanned . fairtrade edit fairtrade fortnight poster insomnia launched their 100 % fairtrade coffee and tea in 2006 . they sell over 18 million fairtrade cups of coffee . with the steady and fair business generated by insomnia farmers and workers from who they source their products from are enabled to improve their working and living conditions . moreover fairtrade encourages environmental protection . insomnia coffee is a balanced blend sourced from colombia sumatra peru and tanzania . each time a customer purchases a coffee they are helping to make poverty history for many people in these countries . fairtrade certification means that co operatives get a fair price for their beans thus allowing them to invest in better salaries equipment and social projects . since 2009 during the fairtrade fortnight isnomnia donate a percentage from each hot beverage sold to two nominated insomnia projects at the oromia coffee farmers co operative union in ethiopia ocfcu and to hekima girls school in bukoba tanzania . the insomnia fairtrade coffee is specially roasted weekly . sustainability and environmental policies edit keep cup edit insomnia s takeaway keepcup reduces landfill by saving all the disposable paper cups . reduce and reuse is the motto of the keepcup by bringing your keepcup into insomnia for your favourite coffee you contribute to their efforts in saving takeaway cups . to encourage and reward customers for using a keepcup insomnia rewards them with 5 extra beans to their insomnia treats account every they bring it in store . coffee recycling edit after insomnia has brewed coffee they recycle the used ground for environmental purposes . customers have the option to take away free bags of the used coffee grounds . using coffee grounds on plants and gardens is sustainable and beneficial . there are three ways to use coffee grounds on plants for composting as fertilizer and to control pests . another great benefit is that the grounds are not added into landfill . so insomnia achieve two benefits with one single action helping customers nurture their soil and protecting the environment also . see also edit coffee portal list of coffeehouse chains references edit the best coffee gets a good roasting every week . independent.ie . 10 may 2015 . retrieved 10 may 2015 . paul mark 21 march 2013 . meet the mentor bobby kerr of insomnia coffee company . irish times . retrieved 10 may 2015 . further reading edit o connell hugh 10 may 2015 . insomnia to open 15 new franchises and create 100 new jobs . business etc. retrieved 10 may 2015 . tuesday 18 january 2011 . coffee shop displays calorie content of hot drinks and snacks in trial . irish examiner . retrieved 10 may 2015 . v t e restaurant chains in ireland coffeehouse butlers chocolate caf caf nero caff ritazza costa coffee esquires insomnia coffee company starbucks fast food restaurants abrakebabra apache pizza burger king domino s pizza four star pizza kfc mcdonald s supermac s casual dining the counter eddie rocket s gourmet burger kitchen hard rock caf harry ramsden s milano nando s pizza hut t.g.i. friday s wagamama yo sushi sandwich shops o briens quiznos subway upper crust retrieved from https en.wikipedia.org w index.php title insomnia coffee company & oldid 736936046 categories retail companies of the republic of irelandcompanies based in dublin city retail companies established in 1997restaurant chains in irelandrestaurants in the republic of irelandcoffeehousesirish 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