logo which uses the sony corporate identity used since 2012 . formerly called sony ericsson type subsidiary industry telecommunications predecessor ericsson mobile communications founded october 1 2001 ; 15 years ago 2001 10 01 headquarters tokyo japan 1 number of locations 10 area served worldwide key people hiroki totoki president and ceo bob ishida evp deputy ceo products smartphones wearables systems smart devices number of employees 7 100 as of september 2014 2 parent sony website sony.mobile sony mobile communications inc. is a multinational telecommunications company headquartered in tokyo japan wholly owned by sony . it was founded on october 1 2001 as a joint venture between sony and the swedish telecommunications equipment company ericsson under the name sony ericsson . 3 sony acquired ericsson s share in the venture on february 16 2012 . 4 sony mobile communications has research and development facilities in kenya tokyo japan ; chennai india ; lund sweden ; beijing china and silicon valley united states . 5 sony mobile was the fourth largest smartphone manufacturer by market share in the fourth quarter of 2012 with 9.8 million units shipped . 6 the current flagship device of sony is the sony xperia z5 a smartphone that is water and dust proof with an ip68 rating qualcomm snapdragon 810 chipset android 5.1 os and a 23 megapixel 4k camera that has a g lens exmor rs and bionz image processor . contents 1 history 1.1 origins 1.2 2001 to 2010 1.3 2010 to present 2 operations 3 playstation certified 4 products 4.1 sony ericsson smartphones 4.2 sony smartphones 4.3 wearables 4.4 applications 4.5 former products 5 sales and market share 6 marketing campaigns 7 see also 8 references 9 external links history edit origins edit in the united states ericsson partnered with general electric in the early nineties as ericsson mobile communications ecs primarily to establish a us presence and brand recognition . ericsson had decided to obtain chips for its phones from a single source a philips facility in new mexico . on march 17 2000 7 a fire at the philips factory contaminated the sterile facility . philips assured ericsson and nokia their other major customer that production would be delayed for no more than a week . when it became clear that production would actually be compromised for months ericsson was faced with a serious shortage . 8 nokia had already begun to obtain parts from alternative sources but ericsson s position was much worse as production of current models and the launch of new ones was held up . 9 ericsson which had been in the mobile phone market for decades and was the world s third largest cellular telephone handset maker was struggling with huge losses . this was mainly due to this fire and its inability to produce cheaper phones like nokia . to curtail the losses it considered outsourcing production to asian companies that could produce the handsets for lower costs . citation needed speculation began about a possible sale by ericsson of its mobile phone division but the company s president kurt hellstr m said it had no plans to do so . hellstr m said mobile phones are really a core business for ericsson . we wouldn t be as successful in networks if we didn t have phones . 10 sony was a marginal player in the worldwide mobile phone market with a share of less than 1 percent in 2000 . by august 2001 the two companies had finalised the terms of the merger announced in april . ericsson contributed a majority of the ericsson mobile communications company excluding a minor part spun off as ericsson mobile platforms . sony contributed its entire handset division . the company was to have an initial workforce of 3 500 employees . 2001 to 2010 edit sony ericsson logo used from 2001 until 2012 sony ericsson s strategy was to release new models capable of digital photography as well as other multimedia capabilities such as downloading and viewing video clips and personal information management capabilities . to this end it released several new models which had built in digital camera and color screen which were novelties at that time . the joint venture continued to make bigger losses in spite of booming sales . in 2005 sony ericsson introduced the k750i with a 2 megapixel camera as well as its platform mate the w800i the first of the walkman phones capable of 30 hours of music playback and two low end phones . in 2007 the company s first 5 megapixel camera phone the sony ericsson k850i was announced followed in 2008 by the sony ericsson c905 the world s first 8 megapixel phone . citation needed at mobile world congress 2009 sony ericsson unveiled the first 12 megapixel phone named satio . in 2005 sony ericsson agreed to become the global title sponsor for the wta tour in a deal worth 88 million us dollars over 6 years . the women s pro tennis circuit was renamed the sony ericsson wta tour . just over a month later on june 7 it announced sponsorship of west indian batsmen chris gayle and ramnaresh sarwan . in october 2005 sony ericsson presented the first mobile phone based on uiq 3 the p990 . on january 2 1999 sony ericsson announced in stockholm that it would have some of its mobile phones made in india and that its two outsourcing partners flextronics and foxconn would manufacture ten million mobile phones per year by 2009 . ceo miles flint announced at a press conference held with india s communications minister dayanidhi maran in chennai that india was one of the fastest growing markets in the world and a priority market for sony ericsson with 105 million users of gsm mobile telephones . annual net income or loss 2003 to 2009 sony ericsson s handset shipments fell from a high of 30.8 m in q4 1999 to only 8.1 m in q1 2003 . 11 the company had made net losses in six of the 15 quarters and seen its cash reserves shrink from 2.2 bn to 599m after taking a 375m cash injection from its joint owners . the eclipse of the symbian operating system initially by apple s iphone and then by google s android has affected sony ericsson s position in the market . the company also struggled following the launch of apple s iphone in the third quarter of 2007 . sony ericsson was overtaken by its south korean rival lg electronics in q1 2008 . sony ericsson s company s profits fell significantly by 43 % to 133 million approx . us 180 million sales falling by 8 % and market share falling from 9.4 % to 7.9 % despite favourable conditions that the handset market was expected to grow by 10 % in 2008 . sony ericsson announced another profit warning in june 2008 12 and saw net profit crash by 97 % in q2 2008 announcing that it would cut 2 000 jobs leading to wide fear that sony ericsson was on the verge of decline along with its struggling rival motorola . 13 in q3 the profits were much on the same level however november and december saw increased profits along with new models being released such as the c905 being one of the top sellers across the united kingdom . in june 2008 sony ericsson had about 8 200 employees it then launched a cost cutting program and by the end of 2009 it had slashed its global workforce by around 5 000 people . it has also closed r & d centres in chadwick house birchwood warrington in the uk ; miami seattle san diego and rtp raleigh nc in the usa ; the chennai unit tamil nadu in india ; h ssleholm and kista in sweden and operations in the netherlands . the uiq centres in london and budapest were also closed uiq was a joint venture with motorola which began life in the 1990s . 14 15 16 17 18 19 20 21 22 23 24 2010 to present edit sony xperia z2 released in 2014 is sony mobile s former flagship device on october 27 2011 sony announced that it would acquire ericsson s stake in sony ericsson for 1.05 billion 1.47 billion making the mobile handset business a wholly owned subsidiary of sony . the transaction s completion was expected to occur in january 2012 . 25 26 27 at their keynote at the 2012 consumer electronics show sony s kaz hirai announced that sony ericsson would be known simply as sony mobile communications pending completion of the transaction . on january 26 2012 the european union approved the buyout . 28 on february 16 2012 sony announced it had completed the full acquisition of sony ericsson . 4 on january 7 2013 sony mobile completed moving its headquarters from lund sweden to tokyo japan in order to fully integrate with its parent company . 29 the first sony only mobile was the sony xperia s at the 2012 consumer electronics show . sony mobile communications decided to phase out all the feature non smart phones by september 2012 and focus completely on the smartphones segment . 30 on july 2 2012 sony announced it was buying gaikai a cloud service to support its expansion into the cloud gaming realm . sony paid a reported 380 million to acquire gaikai . 31 the sony ericsson liquid energy logo which was the hallmark logo used on sony mobile products up until the 2012 series of phones was replaced with a new power button designed as the new signature hallmark to easily identify a sony phone and this debuted with the 2013 series of xperia mobile phones . at the 2013 consumer electronics show the sony xperia z and sony xperia zl were announced followed by the sony xperia z1 unveiled during a press conference in ifa 2013 the sony xperia z2 during the 2014 mobile world congress in barcelona spain and the sony xperia z3 in ifa 2014 . on october 30 2014 sony announced that senior vice president of corporate planning finance and new business creation department hiroki totoki will replace kunimasa suzuki as president and ceo of sony mobile communications with effect from november 16 2014 . suzuki subsequently became the group executive of sony corporation after his departure from sony mobile communications . 32 in the last quarter of 2015 sony mobile had the highest per handset profit and average selling price of all major android handset manufacturers . 33 operations edit sony mobile offices in lund sweden in 2009 sony ericsson announced that it was moving its north american headquarters from research triangle park north carolina to atlanta . the headquarters move was part of a plan to reduce its workforce then 10 000 employees by 20 % . as of that year sony ericsson had 425 employees in research triangle park ; the staff had been reduced by hundreds due to layoffs . 34 stacy doster a spokesperson of sony ericsson said that the proximity to hartsfield jackson atlanta international airport s flights to latin america and the operations of at & t mobility influenced the decision to move the usa headquarters . sony ericsson will close the research triangle site . 34 35 on august 23 2012 sony announced heavy cuts of their work force in lund sweden . september 2014 sony announced taking a 1.3 billion impairment charge on the sony mobile division 36 and cutting another 15 % of jobs equivalenting about 1000 employees at sony mobile . 37 playstation certified edit sony ericsson xperia play open in 2011 sony ericsson announced the first playstation certified phone the xperia play which meant that it had access to playstation mobile games . the previously released sony ericsson xperia arc and sony ericsson xperia acro became the next playstation certified devices followed