traded as nyse rax industry managed cloud computing founded 1998 ; 18 years ago 1998 headquarters 1 fanatical place city of windcrest san antonio tx 78218 key people richard yoo dirk elmendorf patrick condon morris miller co founders graham weston executive chairman taylor rhodes president & ceo revenue 1.794 billion 2014 1 operating income 163.529 million 2014 1 net income 110.553 million 2014 1 total assets 1.624 billion 2014 1 total equity 1.073 billion 2014 1 website www.rackspace.com rackspace inc. is a managed cloud computing company based in windcrest texas usa a suburb of san antonio texas . the company also has offices in australia the united kingdom switzerland israel 2 3 the netherlands 4 india 5 and hong kong and data centers operating in texas illinois virginia the united kingdom australia and hong kong . the company s email and apps division operates from blacksburg va ; other offices are located in austin texas . in 2016 rackspace closed its san francisco office . contents 1 history 2 acquisitions 3 cloudu credential 4 business model 4.1 cloud servers 4.2 dedicated servers 5 involvement with other companies 6 expansion into the asia pacific region 7 worldwide 8 awards 9 openstack 10 references 11 external links history edit the pre 2008 rackspace logo in 1996 richard yoo started a small internet service provider called cymitar network systems out of his garage apartment in san antonio texas . the company began doing application development work in addition to offering basic internet access and web hosting . in 1997 yoo brought on dirk elmendorf . when the company began to develop internet applications as its primary business the company was re formed as cymitar technology group . as cymitar technology group grew patrick condon was recruited from california and joined the team in 1998 . coincidentally all three of the company s founders were students at one time at trinity university in san antonio . although the founders began as application developers for end users they found that most companies did not either know how or want to host their applications . the founders wanted to focus on application development not hosting but they were unable to find an opportunity to outsource the hosting work . eventually the founders realized that it would be better to create a product to serve the hosting need and launch it as a company . rackspace was launched in october 1998 with richard yoo as its ceo . although most hosting companies focused on the technology end of hosting rackspace created its fanatical support offering to focus on service and support . 6 on march 28 2000 rackspace received funding through norwest venture partners and sequoia capital . george j. still jr. managing partner at norwest subsequently joined the board of directors . 7 in 2008 rackspace moved their headquarters from a building once occupied by datapoint corporation to the then unoccupied windsor park mall in windcrest texas . rackspace s chairman graham weston owned the montgomery ward building in the mall until 2006 when it was sold to a developer . the city of windcrest purchased 111 acres 0.45 km2 south of the mall to create a residential and retail complex . 8 the facility is located next to roosevelt high school and many roosevelt students intern at rackspace . citation needed the fortune magazine s top 100 best companies to work for 2008 placed rackspace as 32 the first year that rackspace applied for consideration . the company was praised for its transparency . regular open book meetings are held where the top level leaders share in depth financial information with all employees . 9 in 2011 and 2013 the company was named as one of the top 100 places to work by fortune . 10 11 on august 8 2008 rackspace opened for trading on the new york stock exchange under the ticker symbol rax after its initial public offering ipo in which it raised 187.5 million . 12 the initial public offering included 15 000 000 shares of its common stock at a price of 12.50 per share . 13 the ipo did not do well in the public market and lost about 20 % of its initial price almost immediately . 14 at around 3 45pm cst december 18 2009 rackspace experienced an outage for customers using their dallas fort worth data center including those of rackspace cloud . 15 on september 8 2010 rackspace received national attention when they decided to discontinue providing web hosting service to one of their customers dove world outreach center . 16 this was in reaction to dove world s pastor terry jones plan to burn several copies of the qur an on the anniversary of the september 11th attacks . rackspace claims that this violated their company policy . this move came under criticism notably from terry jones himself who described it as an indirect attack on our freedom of speech . others questioned the appropriateness of rackspace s action stating that there is absolutely no reason for web hosts to have an editorial policy and this only gives jones more attention and makes him look more persecuted . 17 on june 3 2011 rackspace intervened in an application by queensland host rack servers to trademark its business name in australia . 18 on may 26 2013 author bill schley s book the unstoppables which was inspired by the culture at rackspace became a new york times bestseller . 19 on may 15 2014 rackspace hired morgan stanley to evaluate strategic options including selling to or merging with other technology companies . 20 in october 2014 rackspace announced that it would sell and support google work apps for business customers . 21 in august 2016 it was confirmed that apollo global management had reached an agreement to buy the company for 4.3 billion . 22 acquisitions edit on october 22 2008 rackspace announced it was purchasing cloud storage provider jungle disk and vps provider slicehost . on february 16 2012 rackspace acquired sharepoint911 a microsoft sharepoint consulting company based in cincinnati ohio . 23 other acquisitions include cloudkick anso labs mailgun 24 objectrocket 25 exceptional cloud services and zerovm . 3 cloudu credential edit cloudu is a professional certification established by rackspace . the designation certifies that individuals have demonstrated competency knowledge skills and abilities in the blended discipline of cloud computing through a rigorous qualification and testing program . 26 business model edit rackspace has two primary lines of business ; cloud servers and dedicated servers . rackspace helps design build and operate workloads across both environments depending on the individual needs of the customer . cloud servers edit the managed infrastructure service level provides a core set of services necessary to set customers up in the cloud including architecture advice security assistance and code development assistance through apis and sdks . the managed operations support level provides all managed infrastructure services plus additional proactive support . dedicated servers edit the managed service level consists of on demand support where proactive services are provided but the customer can contact rackspace when they need additional assistance . the intensive service level consists of proactive support where many proactive services are provided and customers receive additional consultations about their server configuration . highly customized implementations generally fall under this level of support . involvement with other companies edit rackspace launched serverbeach in san antonio in january 2003 as a lower cost alternative for dedicated servers designed for technology hobbyists who want flexibility and reliability . richard yoo was a catalyst in the startup of serverbeach . a bandwidth and colocation provider peer 1 hosting purchased serverbeach in october 2004 for 7.5 million . 27 peer 1 hosting entered the uk managed hosting market in january 2009 and the serverbeach brand now competes directly with the uk arm of rackspace run by dominic monkhouse former managing director of rackspace limited . 28 in october 2006 mosso inc. was launched which experimented with white labeling hosting services . 29 eventually the division became the foundation for the rackspace cloud computing offering . on october 1 2007 rackspace acquired webmail.us a private e mail hosting firm located in blacksburg va. originally branded as mailtrust on may 20 2009 it became part of the newly formed email and apps division of rackspace . on october 22 2008 rackspace acquired slicehost a provider of virtual servers 30 and jungle disk a provider of online backup software and services . 31 expansion into the asia pacific region edit the company is experiencing growth in the asian marketplace . the asian office is a natural step in rackspace s expansion outside the u.s. and london to cater for worldwide customers needs in hong kong china . currently when rackspace holds 1.60 % market share worldwide . citation needed rackspace selected hong kong as the asia pacific regional office in part because of its reputation within the global business economy its it infrastructure multiple telecommunication providers and rich talent pool . rackspace also solicited feedback from its current customer base in the asia pacific region and the majority of those respondents confirmed their preference for doing business in hong kong . citation needed worldwide edit rackspace serves customers worldwide and has offices 5 in the united states australia united kingdom the netherlands switzerland israel india and hong kong and data centers in the united states australia united kingdom and hong kong . rackspace benelux in amsterdam opened its offices in october 2007 . rackspace australia in sydney opened its offices in march 2009 . rackspace is registered in the uk as rackspace ltd. and as of 2013 employed approximately 900 people at an office in hayes london borough of hillingdon and a rented data center in and around london . the company rented a fourth uk data center in slough berkshire in the second quarter of 2008 . some organizations served by rackspace s uk web hosting services include confused.com vue renault online publication the register huddle funny or die metacafe suicide girls and net connect citation needed . awards edit in 2014 rackspace was ranked 29th in the fortune 100 list of best companies to work for in the us . 32 starting from 2007 rackspace has appeared on that list for 6 out of 7 years . rackspace uk has also appeared in the sunday times best employers awards for each year between 2007 and 2013 . the uk division of the company has also been a part of the great place to work rankings for 9 consecutive years from 2004 coming in 4th place in 2013 & 6th in 2014 . 33 openstack edit main article openstack in 2010 rackspace contributed the source code of its cloud files product to the openstack project under the apache license to become the openstack object storage component . 34 35 in april 2012 rackspace announced it would implement openstack compute as the underlying technology for their cloud servers product . this change introduced a new control panel as well as add on cloud services offering databases server monitoring block storage and virtual networking . 36 in 2015 two rackspace executives were elected to the board of the openstack foundation . 37 references edit a b c d e rackspace investor relations news & events press release . retrieved 27 july 2016 . clark jack 2013 10 25 . rackspace goes to israel picks up slick new weapon for cloud wars . theregister.co.uk . the register . a b shamah david 2013 11 01 . rackspace buys out israeli cloud tech start up . timesofisrael.com . the times of israel . rackspace.com about us . retrieved 2007 08 13 . a b contact us . 8 july 2013 . retrieved 27 july 2016 . web hosting interview rackspace managed hosting . retrieved 2007 08 13 . edgar online s 1a filing . retrieved 2007 11 13 . san antonio approves boundary change for rackspace .