united states city mobile alabama branding local 15 general local 15 news newscasts slogan breaking news . breaking weather . newscasts the weather authority weather channels digital 15 uhf virtual 15 psip subchannels 15.1 nbc 15.2 weather nation localized version affiliations nbc 1996 present owner deerfield media deerfield media mobile licensee llc operator sinclair broadcast group first air date march 12 1982 ; 34 years ago 1982 03 12 call letters meaning pensacola mobile independent sister station s wear tv wfgx wjtc former callsigns wpmi 1982 2004 former channel number s analog 15 uhf 1982 2009 digital 47 uhf until 2009 former affiliations independent 1982 1986 fox 1986 1996 transmitter power 1000 kw height 563 m facility id 11906 transmitter coordinates 30 36 41 n 87 36 26.4 w 30.61139 n 87.607333 w 30.61139 ; 87.607333 website local15tv.com wpmi tv uhf digital channel 15 is an nbc affiliated television station located in mobile alabama united states that also serves pensacola florida . the station is owned by deerfield media as part of a duopoly with independent station wjtc channel 44 ; sinclair broadcast group which owns pensacola based abc affiliate wear tv channel 3 and mynetworktv affiliate wfgx channel 35 operates wpmi and wjtc under a local marketing agreement . wpmi and wjtc share studios located on azalea road near i 10 in mobile wpmi s transmitter is located near robertsdale . contents 1 history 1.1 early history 1.2 nbc affiliation 2 digital television 2.1 digital channels 2.2 analog to digital conversion 3 news operation 4 references 5 external links history edit early history edit wpmi first signed on the air on march 12 1982 it was the first independent station in the state of alabama . the station was originally owned by hess broadcasting and ran a general entertainment programming format consisting of cartoons westerns classic sitcoms old movies drama shows and religious programs . wpmi s original studios were located on st. michael street in mobile . in 1985 hess sold wpmi to michigan energy resources . however the sale did not affect programming practices . by that time wpmi was acquiring stronger programming such as more recent cartoons and off network sitcom reruns . on april 9 1987 wpmi became a charter affiliate of the fox network when that network began offering primetime programming . in january 1989 michigan energy resources sold wpmi to clear channel communications ; the company now known as iheartmedia which is primarily known for its ownership of over 1 000 radio stations at the time had owned only a dozen radio stations . with the purchase wpmi became clear channel s first television station . the company acquired several more television stations later in other mid sized markets during 1989 . in 1991 clear channel entered into a local marketing agreement which became a common practice at that time with mercury broadcasting owned wjtc channel 44 . the company purchased programming time on wjtc to run shows on that station that could not fit onto wpmi s schedule . nbc affiliation edit fox wanted to upgrade affiliates in many markets when it acquired the rights to broadcast games from the nfl s national football conference in the mid 1990s . after signing an affiliation deal with new world communications to switch its big three affiliates to fox the network decided to make affiliate upgrades in smaller markets . in 1995 fox formed sf broadcasting in a joint venture with savoy pictures which the network owned a voting stock in and bought three nbc affiliates and an abc affiliate ; one of the nbc stations it acquired was local rival wala tv channel 10 . on january 1 1996 wala switched its affiliation to fox while the nbc affiliation moved to wpmi . wpmi was carrying the unbranded the disney afternoon in january 1998 with the expectations then of dropping the block as its ad sales wasn t doing so well . 1 upon becoming an nbc affiliate the station began airing more syndicated talk and reality shows . the nbc affiliation s move to wpmi resulted in the station having to move most of the syndicated cartoons and most of the off network sitcoms that it would no longer have time to air due to network programming commitments to lma partner wjtc which became a upn affiliate two weeks after the switch on january 11 1995 . clear channel purchased wjtc outright in 2004 creating a duopoly with wpmi . on april 20 2007 clear channel communications entered into an agreement to sell its television stations to private equity firm providence equity partners 2 in order to focus on its radio properties . on march 15 2008 wpmi and the other clear channel television properties were sold to providence equity operated newport television . in 2009 wpmi began using digital billboards within its viewing area displaying headlines from a real time twitter feed alongside a photo of anchors greg peterson and kym thurman and chief meteorologist derek beasley . at one point one of the headlines displayed next to the anchors pictures read 3 accused of gang rape in monroeville . a motorist shot a picture of this billboard and sent it to a south carolina based blog the palmetto scoop . 3 the picture would later appear on mashable 4 and was then distributed worldwide in e mails and other blogs becoming an internet meme . wpmi general manager shea grandquest and news director wes finley were later suspended over the incident though it was never officially confirmed by station executives . 5 6 on july 19 2012 newport television announced the sale of wpmi and wjtc along with five other television stations to the sinclair broadcast group the owner of wear tv and wfgx . however due to federal communications commission rules which forbid both one company from owning two of the four highest rated stations or more than two stations overall in the same market the licenses of wpmi and wjtc were transferred to deerfield media although sinclair would operate the two stations under a local marketing agreement . 7 the transaction was completed on december 3 2012 . 8 as in certain other markets where sinclair operates two big three or big four affiliates and due to the stations distance from pensacola the operations of wpmi and wjtc remain separate from those of wear tv and wfgx . digital television edit digital channels edit channel video aspect psip short name programming 9 15.1 1080i 16 9 wpmi tv main wpmi tv programming nbc 15.2 480i weather weathernation tv analog to digital conversion edit wpmi tv discontinued regular programming on its analog signal over uhf channel 15 at 11 59 59 p.m. on june 12 2009 the official date in which full power television stations in the united states transitioned from analog to digital broadcasts under federal mandate . the station s digital signal relocated from its pre transition uhf channel 47 to channel 15 for post transition operations . 10 news operation edit this section needs expansion with include additional information about wpmi s news department history . . you can help by adding to it . may 2011 wpmi presently broadcasts 27 hours of local newscasts each week with five hours on weekdays and one hour each on saturdays and sundays . wpmi s news coverage primarily focuses on mobile alabama and the florida panhandle including escambia santa rosa and okaloosa counties . clear channel communications decided to start a full fledged news department for wpmi shortly after the station took the nbc affiliation ; the station debuted its local newscasts on january 1 1996 with an hour long 6 a.m. newscast half hour newscasts at noon and 5 p.m. on weekdays and evening newscasts at 5 and 10 p.m. nightly . on march 17 2006 wpmi aired a report featuring interviews with several unidentified african american residents in crichton alabama describing or speculating about a leprechaun that had reportedly been spotted in a neighborhood tree . the video went viral on the internet and became widely known as the crichton leprechaun on websites such as youtube and google video . 11 the story gained national media attention from pundits such as fox news bill o reilly and was referenced in episodes of south park web junk 20 and tosh .0 where host daniel tosh called the crichton leprechaun the gone with the wind of internet videos . 12 the video has registered millions of hits and has since spawned a website selling t shirts inspired by the video . 11 on august 24 2009 wpmi adopted the local 15 branding beginning with its 5 00 p.m. newscast ; it also began using the weather authority as the brand for its weather forecasts . both brands are a nod to cincinnati ohio sister station wkrc tv which has been known as local 12 since 2004 and used the weather authority name for its weather branding since the late 1980s . on april 22 2012 wpmi tv became the fourth and last television station in the mobile pensacola market to begin broadcasting its local newscasts in high definition ; the transition occurred the day after wala tv upgraded its own newscasts to hd . on september 9 2013 wpmi expanded its weekday morning newscast by a half hour to 4 30 a.m. that same day it also expanded its weekday noon newscast to one hour with the addition of a half hour at 12 30 p.m. 13 on september 23 2013 wpmi began producing two half hour evening newscasts on sister station wjtc that airs weeknights at 6 30 and 9 00 p.m. ; 14 the 9 00 p.m. newscast competes with wala s longer established primetime newscast which comparatively runs for one hour and ironically also competes with fellow sister station wfgx s 9 00 p.m. newscast that is produced by wear tv a half hour program that debuted one month earlier on august 12 2013 . in june 2015 the 4 30 a.m. newscast was cancelled ; under fcc regulations a company providing more than 15 % of a station s programming per week would have an attributable interest in the station thus counting as ownership . sinclair can not hold an attributable interest in wpmi due to its ownership of wear as both are in the top 4 stations of the market . references edit hontz jenny january 20 1998 . disney kids to play upn . variety . retrieved march 30 2015 . clear channel agrees to sell television station group to providence equity partners press release . clear channel communications . 2007 04 20 . archived from the original on april 25 2007 . retrieved 2007 04 20 . the palmetto scoop epic billboard fail november 19 2009 . mashable twitter billboard leads to epic fail november 29 2009 . lagniappe wpmi gm nd suspended over billboard november 25 2009 . the telegraph london tv station managers suspended following twitter gang rape billboard november 30 2009 . newport sells 22 stations for 1 billion tvnewscheck july 19 2012 . archived copy . archived from the original on december 7 2012 . retrieved december 3 2012 . rabbitears tv query for wpmi dtv tentative channel designations for the first and second rounds pdf . retrieved 2012 03 24 . a b mobile leprechaun story revisited by tv anchor . press register . march 17 2011 . retrieved april 15 2012 . mobile leprechaun reaches mythical status as the gone with the wind of web videos . press register . july 27 2011 . retrieved april 15 2012 . wpmi and wjtc adding news and talent tvspy september 3 2013 . wpmi to produce newscasts for wjtc ... florida newscenter august 29 2013 . external links edit wpmi tv official website query the fcc s tv station database for wpmi biafn s media web database information on wpmi tv program information for wpmi at titantv.com