s quality standards . the specific problem is inline external links used instead of refs please help improve this article if you can . february 2015 learn how and when to remove this template message visible world type private industry computer software media and advertising founded 2000 headquarters new york new york usa key people seth haberman founder and ceo bill katz executive number of employees 100 2014 website www.visibleworld.com visible world is a new york media company . founded in 2000 it was the first 1 provider of nationwide addressable tv advertising technology . their programmatic tv platform is used for programmatic tv sales including by their subsidiary audiencexpress which was launched in 2013 . in june 2015 visible world was acquired by comcast . 2 company overview edit as of 2011 the company deployed technology that let advertisers identify and reach more than 56 million us homes with regional zoned addressable technology . in the new york metropolitan region visible world provided access to more than 3 million homes with household level addressability . meaning that even though two neighbors are watching the same tv channel at the same time they might watch two different ads so each sees a product that is relevant to them . as digital technology and mobile and wireless devices emerge and proliferate visible world has helped tv keep pace as the most relevant medium . visible world has developed tech stack that enables advertisers advertising agencies and media companies to deliver programmatic addressable and measurable ads . the company s addressable distribution platform enables the delivery of targeted advertising to increase consumer relevance and engagement . visible world s highyield tech stack is an end to end programmatic solution . its elements include sales transaction management proposal generation schedule optimization household addressability creative customization campaign management smart tv data analytics watermarking and reporting.visible world has been a part of transforming television advertising as the first company to build powerful technology and platforms with anonymous data from third parties such as acxiom nielsen experian and polk including demographics like income or education so advertisers can build a tailored audience to reach with specific messages . visible world investors include comcast interactive capital reuters venture capital time warner and wpp group . visible world has deployed household addressability across cablevision s entire footprint . in the media edit visible world s schedule optimization was featured in an article in multichannel news april 29 2014 visible world s smart tv analytics were featured in an article in variety september 11 2013 audiencexpress s launch was covered in an article on mediapost august 8 2013 visible world s advancements were cited in an interview with rick mathieson and seth haberman august 15 2011 3 visible world on going advancements were highlighted in an interview with multichannel news july 28 2011 visible world was featured in an interview with strategy magazine july 2011 visible world was featured in the wall street journal tv s next wave tuning into you article march 7 2011 visible world technology was highlighted in an adweek article august 21 2009 references edit http adage.com article mediaworks addressable tv faq 140740 http blogs.wsj.com cmo 2015 06 04 comcast has agreed to acquire ad tech firm visible world mathieson rick august 15 2011 . targeting tv spots . gen wow . retrieved from https en.wikipedia.org w index.php title visibleworld & oldid 736300189 categories advertising agencies of the united statescompanies based in new york cityhidden categories articles needing cleanup from february 2015all articles needing cleanupcleanup tagged articles with a reason field from february 2015wikipedia pages needing cleanup from february 2015 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 26 august 2016 at 14 53 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view