private industry food industry confectioner founded 1949 headquarters union new jersey key people jonathan dee president products smarties number of employees 100 website www.smarties.com smarties candy company formerly ce de candy inc. is a confectionery company well known for its candy smarties . 1 2 edward eddie dee founded ce de candy in bloomfield new jersey in 1949 . 1 his son jonathan dee is president of the company . 3 4 edward dee s granddaughters sarah dee jessica dee sawyer and liz dee serve as executive vice presidents and oversee day to day operations . 3 5 smarties candy company operates plants in union township new jersey and in newmarket ontario canada . 6 its headquarters are in union township . 2 4 it is one of the few remaining family owned mass production confectionery companies in the united states . 3 while generally considered a halloween staple groups also give out smarties to encourage people to buckle up and drive safely . among these are tampa bays students against destructive ideas sadd and dum dum or smartie initiatives in schools . 7 8 9 10 contents 1 history 2 products 3 references 4 external links history edit smarties candy rolls in 1949 edward dee first began producing candy rolls in a rented new jersey factory in bloomfield with one wrapping machine and one tablet presser which was a repurposed pellet making machine . 1 11 12 he called his product smarties . 2 his family produces a similar candy in england through swizzels matlow co. 13 initially dee took the candy by car to small grocery and tobacco stores . 11 dee later moved his american operations to elizabeth new jersey in 1959 and then again to its current location in union township in 1967 . 1 14 ce de candy s canadian operations were first established in toronto ontario in 1963 and were later moved to newmarket in 1988 . 13 15 the canadian candies go by the name rockets to avoid confusion with nestle s candy coated chocolate smarties . 1 14 15 the company now produces smarties around the clock in its two factories producing over 2.5 billion smarties candy rolls per year . 4 14 15 in 1991 mr. t and ce de candy collaborated to form crusade for kids . 12 it encouraged kids to stay in school and say no to drugs . 12 crusade for kids raised funds for the children s defense fund charity . in october 2010 company vice president of sales and marketing eric ostrow was inducted into the candy hall of fame . 16 in 2011 the company changed its name from ce de candy s to smarties candy company after its most famous product . 1 11 15 products edit the company also produces mega smarties giant smarties x treme sour smarties tropical smarties love hearts smarties n creme candy necklaces smarties pops in three sizes and other candies 1 3 4 5 6 17 including breath savers . 13 all smarties products are peanut free gluten free dairy free and vegan . 5 18 references edit a b c d e f g greg hatala 2014 02 11 . made in jersey smarties keep rolling out of union factory . nj.com . retrieved 2014 05 23 . a b c dave murray 2011 05 31 . smarties maker to students eat our candy ; don t snort it . mlive . retrieved 2014 05 23 . a b c d marissa rothkopf bates october 29 2015 . smarties a halloween favorite maintains a sweet family business . new york times . retrieved 2015 10 29 . a b c d nick montano 2011 05 20 . smarties ship in special packaging and formulation for bulk vending . vending times . retrieved 2014 05 23 . a b c three millennial women are revolutionizing smarties . cnn . october 4 2015 . retrieved march 17 2016 . a b diane nassy 2012 08 08 . taking a tour of the smarties candy factory . philzendia . retrieved 2014 05 23 . douglas r. clifford 2014 03 18 . safety s sweet rewards . tampa bay times . retrieved 2014 05 23 . smartie or dum dum which will you choose . missouri department of transportation . april 10 2010 . retrieved 2014 05 23 . ruth campbell 2014 01 30 . local high schools rewarded for increased seat belt use . southeast missourian . retrieved 2014 05 23 . jim o hara 2011 05 05 . cba s safe driving lookin out club officers honored by da s advisory council . syracuse.com . retrieved 2014 05 23 . a b c marissa rothkopf bates october 29 2015 . smarties a halloween favorite maintains a sweet family business . new york times . retrieved march 17 2016 . a b c beth kimmerle 2003 . candy the sweet history . collectors press . p. 89 . isbn 1888054832 . a b c jennifer bain october 31 2014 . sweetest place on earth a tour of the rockets candy factory . the star . retrieved march 17 2016 . a b c dianne wenz . meatless monday with the smarties candy company . devil gourmet . retrieved march 17 2016 . a b c d rockets candy a halloween treat with a toronto history . cbc news . 2013 10 30 . retrieved march 17 2016 . candy hall of fame inducts 14 . national confectioners association . 2010 10 25 . retrieved 2014 05 23 . smarties offers love hearts for valentine s day . new jersey online . 2014 02 12 . retrieved 2014 05 23 . maria mooney 2014 03 11 . smarties executive liz dee talks compassionate candy . ecorazzi . retrieved 2014 05 23 . external links edit official website retrieved from https en.wikipedia.org w index.php title smarties candy company & oldid 741846606 categories confectionery companies of the united statescompanies based in union county new jerseyprivately held companies based in new jerseyfood and drink companies established in 1949hidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 30 september 2016 at 01 14 . text is available under the creative commons attribution sharealike license ; 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