home services founded 1999 founder rodney rice michael beaudoin headquarters golden colorado key people chris terrill ceo products home improvement marketplace number of employees 1 500 parent iac website www.homeadvisor.com homeadvisor is a website that lists pre screened and customer rated service professionals . 1 the website also has tools products and resources for home improvement maintenance and repair . homeadvisor is a subsidiary of iac . professionals in the homeadvisor network are pre screened for criminal records bankruptcy issues bad reviews sex offenses and cases of malpractice . 2 homeowners choose a category that matches their home improvement needs enter their full address or adjacent cross streets and contact information and answer three pages of questions about their project . 3 homeadvisor comprehensive list of tools includes profinder pro reviews cost guide instant booking and designmine . 4 access to all of the site s features is free to homeowners with no membership fees . additionally the field service management software mhelpdesk helps professionals streamline their business through scheduling managing and invoicing tools . 5 homeadvisor is headquartered in golden colo. and has offices in lenexa ks new york ny indianapolis in 6 downtown denver co 7 and colorado springs co 8 in 2014 homeadvisor was named one of the denver post s top workplaces for the second year in a row and a finalist for the colorado technology company of the year award . 9 10 built in colorado named homeadvisor the largest digital tech employer in colorado . 11 contents 1 history 2 timeline 3 products 4 parent company 5 homeadvisor international 6 criticism 7 senior executives 8 see also 9 references 10 external links history edit homeadvisor launched as servicemagic.com . the website was acquired by interactivecorp in 2004 . 12 servicemagic bought out a key competitor improvenet in 2005 for 6.7 million . 13 timeline edit in january 2008 iac interactivecorp appointed craig smith as ceo of servicemagic inc. 14 he was the senior vice president of the company s consumer division . co founders rodney rice and michael beaudoin became co chairmen and advisors . servicemagic remained part of the parent company when iac split into five publicly traded companies . in march 2008 service magic launched screenapro 15 which allows homeowners to screen contractors . in october 2008 servicemagic us acquired the french business 123devis . com and travaux.com as well as uk business 123getaquote . co.uk businesses founded by jean david habib to create servicemagic europe . in march 2009 the uk business was rebranded servicemagic.co.uk . in april 2009 service magic announced that it had formed a strategic alliance with the national kitchen and bath association nkba that would benefit both groups by bringing in more customers . 16 as of 2011 servicemagic has more than 1 100 employees . 17 in april 2011 chris terrill was hired as chief executive officer . 18 in october 2012 servicemagic rebranded as homeadvisor with amy matthews as their home improvement expert . 1 19 in october 2012 homeadvisor launched cost guide a comprehensive guide to home project cost profiles encompassing hundreds of project types providing city state and national project costs based on 600 000 cost profiles provided by real users and home911 a mobile app that enables users to take control of any home repair emergency by giving instant access to pre screened service professionals and live 24 7 support with the home911 homeowner emergency line currently available on ios . 5 in april 2013 it was announced that homeadvisor had acquired werkspot.nl the netherlands leading online platform connecting homeowners with qualified craftsmen . 20 in april 2013 homeadvisor placed 14th on the denver post s top workplaces of 2013 . 21 in december 2013 homeadvisor was chosen by google to be a featured partner with helpouts by google . 22 throughout 2013 homeadvisor was noted for having one of the best diy apps by popular mechanics 23 and being a top service for finding home improvement professionals by 5280 magazine . 24 in early 2014 homeadvisor added leah ingram as their finance expert . 25 in january 2014 homeadvisor s women executive leadership and learning program was recognized alongside offerpop s ladies for offerpop as a program to increase female employee retention in the male dominated technology industry . 26 march 2014 homeadvisor ceo chris terrill was interviewed by built in colorado on the topic of how homeadvisor operates as a website . 27 november 2014 built in colorado named homeadvisor the largest digital tech employer in colorado 11 january 20 2015 homeadvisor launches on demand scheduling instant booking 4 past names servicemagic december 1998 september 2012 products edit homeadvisor provides homeowner a number of tools so homeowners can tackle home improvement and repair projects . they offer products such as true cost guide and designmine . most recently homeadvisor launched instant booking . instant booking allows homeowners to instantly schedule appointments and view pricing for over 500 home repair and improvement projects . 28 in 2016 homeadvisor announced integration of homeadvisor s app with amazon s echo 29 apple tv 30 and facebook messenger . 31 all three integrations allow homeowners to find homeadvisor professionals within the associated app . parent company edit homeadvisor is owned by iac a publicly traded company that owns other online companies such as urbanspoon and vimeo among many others . in november 2015 iac ceo joey levin wrote to angie s list a homeadvisor competitor an unsolicited offer of purchase . iac proposed a 500 million buy out of angie s list . at the time angie s list stock was valued at 7.92 the offer was at a 10 percent premium . 32 upon the offer angie s list stock increased to 8.77 . 33 ultimately angie s list declined the offer . in an investor call reporting the quarter ending in december 31 2015 iac announced that homeadvisor would be reporting its earning in its own iac segment . 34 homeadvisor was formerly in iac s e commerce segment . 35 homeadvisor international edit homeadvisor owns three subsidiaries in europe travaux werkspot and instapro . travaux.com acquired by homeadvisor in 2008 is france s leading online marketplace connecting homeowners with home improvement service providers . 36 werkspot acquired by homeadvisor in 2013 is the netherlands leading online marketplace connecting homeowners with home improvement service providers . in addition to the netherlands werkspot also has a presence in an increasing number of other european countries under the name instapro . 37 criticism edit a couple reports have questioned the screening process of homeadvisor pointing out loopholes available to contractors that have been used by criminals . denver investigative reporter heidi hemmat uncovered a gap in the company s screening process that could give consumers a false sense of security . 38 for example one case in austin texas involved a homeadvisor trusted contractor that left unfinished home improvement work after taking a deposit in 2014 . it was later found the contractor had been sued 17 times since 2002 . a company spokesperson said the website only screens for lawsuits from the day contractors sign up for its service . the screening only goes back one year for civil judgments and it never re screens contractors again . 39 senior executives edit chris terrill ceo chief executive officer craig smith president of homeadvisor u.s. coo chief operating officer of homeadvisor international brandon ridenour cto chief technology officer & cpo chief product officer paul freeman cfo chief financial officer allison lowrie cmo chief marketing officer see also edit angie s list thumbtack website references edit a b vuong andy october 1 2012 . golden s servicemagic becomes homeadvisor in risky rebranding strategy . denver post . yamshon 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digital employers in colorado . built in colorado . retrieved november 23 2014 . arellano kristi july 23 2004 . interactivecorp adds servicemagic to web of offerings . denver post . retrieved october 8 2010 . fillion roger june 24 2005 . servicemagic to buy rival . rocky mountain news . retrieved october 8 2010 . servicemagic names new ceo . denver business journal . january 23 2008 . retrieved 29 september 2010 . service magic announces launch of screen a pro . prnewswire . march 25 2008 . servicemagic.com and nkba form alliance . appliance magazine . april 6 2009 . retrieved october 8 2010 . denver area companies learn to use internet social media to stand out . the denver post . august 1 2011 . servicemagic names new ceo . denver business journal . april 25 2011 . how one brand switched a million urls & lived to tell about it 5 questions with homeadvisor.com . search engine land . august 26 2013 . homeadvisor acquires leading dutch home improvement platform werkspot.nl . about 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want a smart home you may need to start with amazon echo . newsweek . gebhart andrew january 7 2016 . homeadvisor works with alexa to call the plumber for you when you need it . cnet . madden sam january 19 2015 . with google facebook and nextdoor what s next for lead generation . techcrunch . demmitt jacob november 11 2015 . angie s list rebuffs 500m acquisition offer from internet behemoth iac . geekwire . cao jing november 11 2015 . iac proposes to buy angie s list for 8.75 a share in cash . bloombergbusiness . duryee tricia january 21 2016 . iac realigns reporting segments changes ticker . wall street journel . kilgore tomi november 17 2015 . homeadvisor rolls out new booking feature to eliminate playing phone tag with contractors . marketwatch . soussan carole april 2 2015 . eggs present travaux.com . geekwire . boogert erwin september 30 2015 . werkspots buitenlandse naam wordt instapro . geekwire