chicago illinois united states founder s logan lahive craig ulliott 1 launched august 2011 1 current status active native client s on ios android belly was founded in august 2011 in chicago by logan lahive and craig ulliott receiving its initial round of around 3m in funding from chicago based vc firm lightbank . 1 belly provides a loyalty program for merchants using an in store ipad for the merchant and an app for customers . it charges merchants 50 to 100 a month for the service which included an ipad a case and lock for the ipad marketing materials plus data and analytics . 2 customers earn loyalty points by checking in at the store with a qr code technology to earn points that could be redeemed as a merchant chose . 2 contents 1 history 2 references 3 further reading 4 external links history edit by may 2012 belly had signed up around 1 400 merchants and was available in chicago austin milwaukee madison wis. washington d.c. phoenix new york and boston and had around 200 000 active users . 1 at that time it received an additional 10m in funding from andreessen horowitz and silicon valley bank . 1 in september 2012 belly was included as a launch partner in apple wallet . 3 by september 2013 belly was integrated into google wallet . 4 in august 2013 belly received a series b 1 round of funding of 12.1 m led by new enterprise associates andreessen horowitz dag ventures lightbank cisco systems and 7 ventures a subsidiary of 7 eleven . 5 in june 2014 belly announced international expansion starting in canada . 6 in august 2014 7 eleven rolled out the belly rewards program in 2 600 locations . 7 references edit a b c d e lenna rao customer loyalty and rewards platform for local businesses belly raises 10m from andreessen horowitz . techcrunch . may 8 2012 . a b tricia duryee four reasons why andreessen horowitz is investing 10 million in belly . allthingsd may 8 2012 apple magazine . september 20 2012 . ios 6 passbook app the mobile wallet stephanie mlot for pc magazine . sept 17 2013 . google wallet update includes loyalty cards alice truong belly raises 12.1 million to replace loyalty cards with its app august 28 2012 http www.fastcompany.com 3016461 fast feed belly raises 121 million to replace loyalty cards with its app barba ronald 30 june 2014 . loyalty rewards company belly announces international expansion into canada . techco . wong wailin 25 april 2013 . mcdonald s 7 eleven others add belly loyalty platform . chicago tribune . further reading edit pletz john may 21 2015 . loyalty firm belly cuts some jobs while adding engineers . crain s chicago business . retrieved june 20 2016 . external links edit official website retrieved from https en.wikipedia.org w index.php title belly loyalty program & oldid 742919279 categories customer loyalty programs navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 6 october 2016 at 17 05 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view