austrian dish . this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . july 2013 learn how and when to remove this template message wienerschnitzel wienerschnitzel logo designed by saul bass in 1978 . type subsidiary founded wilmington california u.s. 1961 founder john galardi headquarters irvine california number of locations 358 parent galardi group website www.wienerschnitzel.com wienerschnitzel is an american fast food chain founded in 1961 as der wienerschnitzel that specializes in hot dogs also known as the world s largest hot dog chain . wienerschnitzel locations are found predominantly in california and texas though others are located in arizona colorado illinois louisiana new mexico nevada utah and washington . outside the 50 states there is a store located in guam and one in panama . a frame roof wienerschnitzel restaurant in whittier california the chain is recognizable by the a frame style roofs of its older restaurants similar to the original structures used by ihop tastee freez nickerson farms and whataburger . structures that have been converted from wienerschnitzels into other restaurants often retain the distinctive architecture . the chain s advertising mascot is an anthropomorphized hot dog known as the delicious one who runs from people who want to eat him . citation needed wienerschnitzel sponsors the tongue in cheek wiener nationals the de facto national dachshund racing championship series for the united states . the first wienerschnitzel was founded by former taco bell employee john galardi 1937 2013 in 1961 . 1 this location still operating today was a hot dog stand located at 900 west pacific coast highway east of figueroa street in the los angeles community of wilmington . in the late 1980s galardi converted several stores in the denver area and other western cities into the original hamburger stand restaurants . wienerschnitzels now sell tastee freez ice cream a brand also owned by galardi . wienerschnitzels do not actually serve wiener schnitzel . wienerschnitzel located in sunnyvale california . this restaurant closed in july 2008 . wienerschnitzel in vancouver washington contents 1 etymology 2 logo slogans and advertising 3 see also 4 references 5 external links etymology edit der wienerschnitzel is an example of incorrect use of german by native english speakers . the expression wienerschnitzel is german spelled as a one word compound as was the standard before the spelling reform of 1996 and is still the standard in switzerland ; 2 however the correct article to use in this case is the neuter form das 3 not the masculine der . this is true for both the actual food das schnitzel and the restaurant itself das restaurant das lokal . in english wiener short for wienerwurst from wiener w rstchen is a colloquial name for a hot dog . 4 the actual wiener schnitzel however means viennese breaded veal cutlet 5 6 a dish that the restaurant chain does not sell . the origin of the chain and its name is described by its founder john galardi started his career in the fast food business at age 12 as a soda jerk in missouri . with his family he came to california at age 19 and as fate would have it got his first job from the original owner of taco bell . i went over and enrolled in pasadena junior college . i walked across the street and a guy was hosing the lot galardi recalled . i said do you need any help bell said he did and offered him a part time job at 50 cents an hour . from this association galardi moved on to manage bell s commissary at 150 a week and then into a partnership agreement with bell to run a poor producing taco store . working two shifts with his ex wife working three part time jobs galardi managed to save 6 000 . meanwhile bell was having financial problems and asked galardi to loan him the 6 000 . bell was unable to pay back the loan in three months and instead offered to sell galardi the store for 12 000 cash . so my folks borrowed 2 000 from household finance on their furniture i let everybody go and i worked 30 days to get the other thousands and i paid 12 000 for a little taco store in long beach . that s how i got into the ownership position he said . the next breakthrough came a couple years later when galardi was approached by a man who wanted to build the hard working galardi a store on pacific coast highway in wilmington . it was next to one of bell s taco stores . bell told galardi to take the deal and sell something other than tacos . so i came up with hot dogs galardi said . nobody else was in hot dogs and glen s wife named the company . i was at dinner one night at their house and bell s wife was looking at a cookbook and said you ought to call it wienerschnitzel . i told my wife going home nobody in their right mind would call a company wienerschnitzel . three days later i said hell it s better than john s hot dogs . orange county business journal . wienerschnitzel s john galardi no ordinary hot dog . march 30 1987 the chain changed its name to wienerschnitzel sans article in 1977 though many franchises retained the older name on their restaurants and some older customers still refer to the chain as der wienerschnitzel . the restaurant paid homage to its original name in its 2009 marketing slogan derlicious . john galardi died of pancreatic cancer on april 13 2013 . 7 logo slogans and advertising edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . may 2016 learn how and when to remove this template message soon after the name change the current wienerschnitzel w logo was created by noted graphic designer saul bass in 1978 . the delicious one sometimes referred to as tdo wienerschnitzel s mascot has been featured in some of their advertising since 1999 . the slogan the world s most wanted wiener is used in all of the delicious one s commercials . wienerschnitzel has not produced many the delicious one commercials lately . the new commercials are more focused on describing their food products and are produced in live action . wienerschnitzel also uses the slogan derlicious in their advertising relating back to before the company dropped the der from its name in 1977 . some other newer commercials use the slogan hot dogs are der again along with the derlicious logo . in celebration of wienerschnitzel s 50th anniversary a new slogan was released in 2011 to continue the der theme der fun since 61 . the history of wienerschnitzel s slogans with the years they were used are der fun since 61 2011 present in celebration of 50th anniversary of business derlicious hot dogs are der again 2009 pushing the boundaries of taste . 2006 2008 chili dog diet . 2005 2006 chili yum chili chili yum yum the world s most wanted wiener 1999 2005 as main slogan now used only in the delicious one commercials everyone loves a wiener 1996 1999 wiener dude attitude 1991 1996 we re not just a hot dog anymore 1984 1991 hamburgers and hot dogs it s all together now 1977 1979 just thinkin about those hot dogs makes me hungry 1976 1977 the hot dog place with the bright red roof early 1970s der fixin s are derlightful there s fun in every bite ful late 1960s see also edit food portal companies portal list of hot dog restaurants references edit usa today apr. 15 2013 duden . schweizer hochdeutsch . bibliographisches institut . mannheim 2012 . page 85 . schnitzel duden online . http www.duden.de rechtschreibung schnitzel wiener . webster s online dictionary . http www.merriam webster.com dictionary wiener wiener schnitzel austria s national food . all things austria . 13 december 2010 . retrieved 27 march 2014 . wiener schnitzel . hunter angler gardener cook . 21 december 2012 . retrieved 27 march 2014 . founder of wienerschnitzel chain john galardi dies . miamiherald.com . retrieved april 15 2013 . external links edit official website v t e fast food and fast casual restaurant chains in the united states chicken chains coffeehouse chains pizza chains hamburgers a & w back yard big boy burger king carl s jr. checkers rally s cook out fatburger five guys freddy s fuddruckers the habit hardee s in n out jack in the box johnny rockets krystal mcdonald s roy rogers shake shack smashburger sonic steak n shake wayback wendy s whataburger white castle asian l & l hawaiian barbecue manchu wok panda express pei wei asian diner pick up stix sarku baked goods au bon pain auntie anne s bruegger s cinnabon corner bakery cafe dunkin donuts einstein bros. great american cookies honey dew donuts krispy kreme mrs. fields nestl toll house panera bread pretzelmaker pretzel time shipley do nuts tim hortons t.j. cinnamons wetzel s winchell s beverages argo tea biggby coffee caribou coffee bean & tea leaf coffee beanery dunn bros gloria jean s jamba juice juice it up orange 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deli miami subs mr. hero newk s eatery penn station port of subs pdq potbelly quiznos rax runza sandella s schlotzsky s steak escape subway togo s tubby s tudor s biscuit world which wich seafood arthur treacher s captain d s h. salt esquire ivar s long john silver s skippers seafood & chowder house defunct bresler s ice cream brigham s burger chef carrols d lites druther s henry s hamburgers hot n now hot sam pretzels naugles red barn sandy s zantigo retrieved from https en.wikipedia.org w index.php title wienerschnitzel & oldid 735632805 categories companies based in newport beach californiarestaurants in orange county californiaeconomy of the southwestern united statesregional restaurant chains in the united statesfast food chains of the united states1961 establishments in californiarestaurants established in 1961fast food hamburger restaurantshot dog restaurantshidden categories articles needing additional references from july 2013all articles needing additional referencespages 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