founded 4 november 2015 headquarters seoul south korea products luxury vehicles owner hyundai motor group parent hyundai motor company website genesis.com genesis motors is the luxury vehicle division of the south korean automobile manufacturer hyundai motor company . initially envisioned along with the plan for hyundai s new luxury sedan hyundai genesis in 2004 the genesis brand was officially announced as a standalone marque on 4 november 2015 . 1 2 manfred fitzgerald former director of brand and design at lamborghini is senior vice president . 3 luc donckerwolke former design director of volkswagen group s bentley lamborghini and audi 4 leads the design brand since early 2016 5 and works alongside hyundai kia s chief designer peter schreyer . 6 albert biermann former head of bmw s m performance division oversees tuning and performance . 7 contents 1 history 2 future plans 3 references 4 external links history edit genesis eq900 hyundai introduced concept genesis in march 2007 as a progressive interpretation of the modern rear wheel drive sports sedan . 8 the idea for the genesis was conceived in 2003 . the body design took three years and the total cost of the program was 500 million over a development period of 23 months . reliability testing ran for 800 000 miles . 9 hyundai introduced the hyundai genesis in 2008 at the north american international auto show . 10 chris hosford hyundai s us spokesperson cited three main reasons for making genesis a stand alone brand 11 a successful seven year occupation in the luxury car market ; the genesis sedan ranking in the top three sellers in its segment ; and customer demand for the genesis brand . genesis announced the launch of its first model the g90 eq900 in korea on 9 december 2015 . the g90 will also serve as the brand s flagship model . 12 future plans edit a rebranded version of the original hyundai genesis is expected to be launched as the genesis g80 . by 2020 a luxury sedan a sports coupe and two suvs are also expected to be introduced ; this would bring the number of genesis models to six . 1 an alphanumeric naming convention will be followed for the brand ; models will be named by combining the letter g with a number 70 80 90 etc. . 13 genesis is initially being marketed in korea china the middle east and the united states followed by europe and rest of asia . 2 14 references edit a b kim sohee 4 november 2015 . hyundai launches genesis premium car brand in bid to end profit skid . reuters . retrieved 5 november 2015 . a b hyundai spins off genesis luxury brand promises six new models by 2020 cnet . cnet . retrieved 5 november 2015 . hyundai motor announces manfred fitzgerald to lead the genesis brand press release . hyundai motor group . 28 december 2015 . retrieved 4 january 2016 . pinatel c dric 22 july 2011 . design luc donckerwolke nouveau patron du style avanc chez le groupe volkswagen . turbo.fr in french . retrieved 12 december 2015 . lelinwalla mark 5 november 2015 . hyundai turning genesis into own luxury brand . tech times . retrieved 12 december 2015 . parikh sagar . peter schreyer speaks on genesis g90 brand s design philosophy . steeringnews.com . retrieved 24 november 2015 . nelson gabe . genesis brand born with luxury heritage . automotive news . retrieved 18 january 2016 . hyundai to unveil concept genesis premium sports sedan press release . pr newswire . 26 march 2007 . retrieved 12 september 2008 . jonathon ramsey 17 june 2008 . let there be technology what s under hyundai s new genesis sedan . autoblog.com . hyundai unveils genesis premium sports sedan . hyundai . 13 january 2008 . retrieved 24 november 2015 . hyundai accelerates genesis into its own luxury brand . yahoo . retrieved 5 november 2015 . genesis brand launches its first model g90 press release . hyundai motor group . 9 december 2015 . retrieved 4 january 2016 . hyundai motor launches new global luxury brand genesis press release . hyundai motor group . 4 november 2015 . retrieved 4 january 2016 . runk david . flagship hyundai genesis g90 luxury sedan debuts in detroit . houston chronicle . retrieved 14 january 2016 . external links edit official website us official website south korea english v t e genesis automobile timeline 1990s present type 1990s 2000s 2010s 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 full size genesis genesis g80 equus equus g90 eq900 coup genesis coupe v t e hyundai motor company current hyundai branded vehicles cars i10 grand i10 i20 i30 elantra gt i40 accent i25 aslan atos atoz atos prime santro visto elantra avante i35 eon atos eon equus equus limousine genesis genesis coupe grandeur azera hb20 ix20 mistra sonata i45 veloster xcent crossovers suvs santa fe terracan tucson ix35 creta ix25 veracruz ix55 vans h350 starex i load i max h 1 commercial trucks cargo truck hd45 hd65 72 78 hd120 210 porter h100 buses aero city aero town chorus county universe future models portico discontinued click getz tb cortina dynasty entourage excel presto ford 20m lavita matrix galloper grace h100 satellite granada hd 1000 libero h 1 marcia pony santamo scoupe starex h 1 satellite stellar tiburon coupe tuscani trajet ford and mercedes benz based d series dk series r series hd 160 hd 170 o303 benz bus mitsubishi fuso based mitsubishi fuso presents 4.5 to 5 ton truck 8 to 25 ton truck aero aero city bison chorus dq 7 fb series mighty rb series hyundai based mitsubishi fuso & bering truck presents 4.5 to 5 ton truck 8 to 25 ton truck aero aero city aero town e aero town chorus county e county e mighty new mighty global 900 mega truck mighty mighty ii new power truck super truck super truck medium trago xcient universe other blue link telematics dewan farooque motors hyundai motor europe gmbh jeonbuk hyundai motors hyundai motorsport retrieved from https en.wikipedia.org w index.php title genesis motors & oldid 742128391 categories hyundai motor companyluxury motor vehicle manufacturerssouth korean brandshidden categories cs1 french language 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