manufacturer . for other uses see rockport disambiguation . the rockport world tour model the company s signature walking shoe from the late 1990s until 2015 . a rockport store in newport rhode island the rockport company is a manufacturer of shoes based in canton massachusetts . founded in marlborough massachusetts in 1971 by saul l. katz and his son bruce katz 1 the company produces footwear and operates stores in the united states and 66 other countries around the world . rockport shoes are generally manufactured in china vietnam or other east asian countries . the company currently does not manufacture footwear in the united states . contents 1 history 2 the comfort shoe 3 the walking shoe 4 sale to reebok 5 sale to new balance 6 footnotes 7 external links history edit in 1930 samuel katz founded the hubbard shoe company which had its first factory in rochester new hampshire ; eight years later the company employed 700 . in 1945 saul katz took control of hubbard from his father . in the 1960s u.s. shoe manufacturing increasingly moved to countries with lower labor costs making it difficult for u.s. plants to stay competitive in the face of less expensive imports . saul katz urged congress to aid the american shoe industry 2 and in 1977 the carter administration imposed quotas on shoe imports 3 but the controls arrived too late for hubbard which went out of business in 1970 . 4 saul katz continued to run a surviving subsidiary spun off from hubbard called highland import . it operated out of offices in the old diamond shoe company in marlboro massachusetts and imported shoes from brazil . highland import worked with american branded shoe companies to develop special products . one was a hand sewn heavy leather moccasin modeled after a shoe developed by walter dyer in rockport ma . when saul katz went to the tannery in brazil he named the leather rockport . the 3 000 pairs of moccasins brought into marlboro arrived too late for highland s customer and so the shoes remained in the warehouse for some months . bruce katz then began working with his father and travelled the east coast from boston to washington dc selling these shoes in plain white boxes to small leather shops and shoe boutiques in many small towns . the shoes carried no name until katz learned that others were beginning to copy the shoes and calling them rockport type shoes . he subsequently returned to marlboro and decided to start branding the shoes as rockport . 4 in 1971 saul katz and his son bruce formed the rockport company from highland import . 1 the company was started with 15 000 and grew entirely by staying profitable each year . in 1986 shortly before the company was sold rockport s sales were reaching nearly 100 million a year having turned a profit every year since it was founded . 5 the comfort shoe edit rockport s first product was the country walker introduced in 1973 . 4 on the basis of the company s subsequent rocsport shoe and those that followed bruce katz is credited by the shoe industry monthly footwear plus with creating the modern day lightweight and technology infused comfort shoe concept . 6 rockport shoes of this period were designed as alternatives to athletic shoes which were gaining in popularity as all purpose footwear . rockport focused on designing shoes that more closely resembled traditional styles but sought to incorporate the lightness and comfort of running shoes . this development effort leading to the rocsport was perhaps the first real high technology shoe according to james a. phills jr. who teaches at the stanford graduate school of business and apple university apple inc. s in house business management school . 4 7 the walking shoe edit rockport is credited with inventing the walking shoe and popularizing walking as a form of exercise and a healthy alternative to running . under the leadership of bruce katz the driving force behind the walking shoe rockport invested heavily in design and spent lavishly on advertising and marketing to create a strong brand name and carve out a market niche according to the new york times . rockport also invested in research into the biomechanics of walking to design its shoes . 5 in 1984 rockport sponsored an 11 600 mile walk across the country and traversing every state to promote walking as a popular form of exercise . company sponsored walkers participating in walk for the health of it included robert sweetgall whose books helped popularize walking for exercise . sweetgall and the other walkers wore rockport shoes and their trek was documented in a film walk america largely as a result of the company s promotional activities rockport shoes became closely associated with walking . 4 in 1985 rockport introduced the prowalker shoe which was described as one of the first shoes ever created primarily for the fitness walker . outside magazine called prowalker the mercedes benz of walking shoes . 8 the prowalker included an extended heel counter for lateral stability and support a rocker profile to aid the natural walking motion a vibram superflex outsole for durability and a poron insole to cushion stress points . in 2013 the shoe was inducted into the footwear plus style hall of fame . footwear plus notes that the prowalker was introduced at a time when walking shoes were not yet established as a footwear category . 9 between 1980 and 1986 rockport s revenues rose at a compound annual growth rate of 54 percent to 96 million . 4 sale to reebok edit in 1986 rockport was preparing to go public when the family decided instead to sell the company to british athletic footwear giant reebok . 10 bruce katz remained as president for one year before turning over the management to a new reebok ceo . saul katz stayed on as part of the management team until retiring in his 70s . 2 11 later reebok was sold to german athletic shoe pioneer adidas . 12 sale to new balance edit on january 23 2015 adidas announced that an agreement has been concluded to sell rockport to boston based athletic shoe maker new balance and berkshire partners for 280 million . 13 the rockport brand will be assigned to the company s drydock footwear division overseen by a former top rockport executive . 13 new balance s drydock division also includes the non athletic brands aravon dunham and cobb hill . footnotes edit a b bruce katz the man who build sic rockport . footwear news . retrieved 13 july 2014 . a b saul katz 95 ; shoe executive reinvented himself with rockport brand . the boston globe . 12 august 2012 . retrieved 13 july 2014 . reagan expected to drop shoe import quotas . the bangor daily news . 12 august 2012 . retrieved 14 july 2014 . a b c d e f kanter rosabeth moss 1992 . the challenge of organizational change how companies experience it and leaders guide it . free press . pp. 63 79 . isbn 978 002916991 9 . retrieved 12 july 2014 . a b butterfield fox august 18 1985 . shoes that sell made in america . the new york times . retrieved 12 july 2014 . dutter greg june 1 2012 . follow the leaker . footwear plus . retrieved 12 july 2014 . linkedin . retrieved 12 august 2014 . taylor sarah december 3 2001 . marker s mark rockport upholds the same values today that put the business on its feet in 1971 . footwear news . retrieved 13 july 2014 . mcgregor lyndsay december 2013 . walk on . footwear plus . retrieved 12 july 2014 . hoover gary 2002 . hoover s handbook of american business 2003 . hoover s. p. 1178 . isbn 978 1 57311 081 5 . retrieved 14 september 2010 . abel katie december 3 2001 . by the numbers ; how rockport grew from a small family operation to a leading men s casual brand . footwear news . retrieved 13 july 2014 . adidas agrees to buy rival reebok . bbc . 3 august 2005 . retrieved 14 september 2010 . a b rockport s new chapter footwear news vol . 71 no. 4 jan. 26 2015 pg . 18 . external links edit official website retrieved from https en.wikipedia.org w index.php title rockport company & oldid 742716216 categories manufacturing companies established in 1971shoe companies of the united statesshoe brandscompanies based in massachusettshidden categories official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages kiswahili edit links this page was last modified on 5 october 2016 at 10 01 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered 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