club way cygnet park hampton peterborough key people marilyn and neville wright founders chris yates ceo parent worldstores website www.kiddicare.com kiddicare is a british multichannel retailer selling nursery supplies and merchandise for children and young families . founded and owned by marilyn and neville wright it was the largest privately owned online retailer of its kind until its acquisition by morrisons in 2011 . 1 on 14 july 2014 it was sold to endless for 2 million . 2 contents 1 history 2 awards 3 references 4 external links history edit kiddicare warehouse in hampton peterborough kiddicare was founded in 1974 3 by neville wright and his wife marilyn the founders and owners up until the sale to wm morrisons in 2011 3 . 4 the couple then moved their business to a shop on lincoln road . 5 in 1999 scott weavers wright together with the it team launched the website kiddicare.com . an early adopter of technology kiddicare was one of the first uk ecommerce websites . weavers wright continued to develop the website with award winning technology . 6 the website kiddicare is known for being cited as one of the biggest online retailers of kids products having invested heavily in their online presence . 7 in 2007 kiddicare moved to its current location in parkway hampton increasing the size and scale of its operations and opening their flagship store . 8 in 2011 the company was acquired by morrisons for 70 million . 1 this decision was primally made to support the launch of morrisons.com using the award winning kiddicare.com technology platform which weavers wright had developed over the years . morrisons would also support kiddicare with its growth as a multichannel business . 9 in 2011 scott weavers wright was appointed md of morrisons.com general merchandise alongside his role as ceo of kiddicare . weavers wright led the creation of morrisons first ecommerce website morrisons cellar . the site was created from concept to launch in 12 weeks using the kiddicare.com technology platform.up 10 before 2012 kiddicare mainly operated online which accounted for approximately 80 % of the company s business with the rest coming through the store in peterborough . 11 morrisons invested 15 million after the acquisition in converting 10 former best buy stores into new kiddicare locations across the country . 12 on 1 april 2013 scott weavers wright left the business to launch haatch . morrisons non executive director nigel robertson replaced weavers wright as ceo . 13 on 13 march 2014 morrisons announced plans to sell non core activities including kiddicare . 14 on 14 july 2014 kiddicare was sold to endless llp for 2m and chris yates was announced as nigel robertsons replacement as ceo . 2 awards edit revolution technology award best uk search retail systems award best uk kiosks retail week technology award best uk kiosk initiative 15 retail week technology award best uk multichannel business retail systems award best uk multichannel business 16 retail systems award company of the year imrg awards for excellence best customer experience european call centre best european customer service online retail awards retail mobile website of the year snow valley golden chariot awards best uk delivery service 17 which 7th best online shop references edit a b wood zoe . morrisons buys kiddicare for 70m . theguardian . retrieved 2 january 2014 . a b morrisons sells kiddicare business to endless . reuters . retrieved 14 july 2014 . kiddicare . kiddicare about us . kiddicare . retrieved 2 january 2014 . truslove ben . kiddicare founder neville s now a running man . peterborough telegraph . retrieved 2 january 2014 . morrisons sells kiddicare business to endless . kiddicare awards . retrieved 15 july 2014 . kiddicare named seventh most influential internet retailer . nursery today . retrieved 2 january 2014 . kiddicare in 12m peterborough move . business weekly . retrieved 2 january 2014 . annual review 2012 13 pdf . morrisons . retrieved 2 january 2014 . morrisons launches first ecommerce website . marketing magazine . retrieved 18 july 2014 . kiddicare pdf . get satisfaction . retrieved 2 january 2014 . wallop harry 26 jan 2012 . morrisons buys 10 best buy stores for kiddicare brand . telegraph . retrieved 2 january 2014 . baby specialist kiddicare announces senior management restructure . nursery industry . retrieved 2 january 2014 . preliminary results for the year ended 2 february 2014 . morrisons . retrieved 13 march 2014 . kiddicare wins retail week technology award . yourguides . retrieved 18 july 2014 . imrg announces awards shortlist . internet retailing . retrieved 18 july 2014 . kiddicare wins golden chariot award . micros . retrieved 18 july 2014 . external links edit official website retrieved from https en.wikipedia.org w index.php title kiddicare & oldid 712171668 categories companies established in 1974companies based in peterborough navigation menu personal tools not logged intalkcontributionscreate 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