political strategy founder mark textor lynton crosby website www.crosbytextor.com the crosby textor group is a social research corporate strategy and political polling firm created by mark textor and lynton crosby . the c t group is made up of campaign strategists under the direction of lynton crosby mark textor and mark fullbrook . crosby textor provide research strategic communications and campaign execution services throughout the world . most notably in australia britain africa italy and new zealand . recent work edit in 2008 mark textor claimed success for the successful boris johnson london mayoral campaign . with his partner lynton crosby he helped develop johnson s donut strategy that overcame the trend whereby conservative voters in outer boroughs opted out of mayoral elections because they could not identify with issues important with those in the centre of the city . 1 in the 2010 and 2013 australian federal election campaigns textor was the principal national pollster and chief external strategist for tony abbott and the liberal party . the campaign delivered more seats and votes to the liberal party than the incumbent labor party after only one term . he claimed responsibility for the message we will stop the boats stop the big new taxes end the waste and pay back the debt . 2 he was subsequently labelled tacky by then prime minister abbott for a series of racist tweets later deleted and has been criticised by conservative commentators for charging a lot of money for pretty ordinary advice . 1 in 2012 textor was strategist and pollster for campbell newman s liberal national party election campaign ; one that delivered a majority for the party . on his efforts the new queensland treasurer tim nicholls concluded in parliament if and when a history of researchers and pollsters is ever written mark textor will rank in the first order throughout not only australia but the world . he has advised campaigns and most successfully recently advised on the re election of boris johnson as the mayor of london . during the course of that campaign i came to trust and rely on tex as i think we all did and his calmness his clarity and if i might say at times and it was needed his caustic wit . they were an essential ingredient in the success of our campaign 3 he also led the catastrophic effort which saw newman s government removed from office after only a single term in government matched by the reverse in victoria of the same year . in august 2012 textor was pollster and strategist for the country liberal party s win in the northern territory election where they returned to power after 11 years in opposition . 4 crosby textor was key to winning the liberal party s 2013 election campaign . brian loughnane the liberal party s federal director said i record my gratitude to mark textor and the team at crosby textor for their support and wise advice over a difficult and challenging three years . 5 6 mark neeham joined crosby textor in november 2013 7 in june 2014 crosby textor conducted published polling on behalf of australian marriage equality ame which showed the strongest support for same sex marriage ever recorded in australia . it found that 72 % of australians supported legalising same sex marriage while only 21 % were opposed . a majority of those identifying with major religions supported same sex marriage including catholics anglicans and non christian religions as did a majority of older australians aged over 55 . mark textor stated this poll definitively puts pay to some of the myths that married couples or those with religious beliefs are against same sex marriage . it doesn t devalue their marriages or faith and instead gives everyone equal access to the rights they are accorded . further 77 % of respondents agreed that coalition mp s and senators should be granted a conscience vote on the issue . 8 9 references edit boris johnson handwritten note to thank crosby textor . who s in tony abbott s inner circle the hon. nicholls tim . address in reply . queensland parliament 17 may 2012 . mark textor on the campaign in nt . liberal party . 2013 federal election address by brian loughnane federal director . http www.abc.net.au lateline content 2013 s3884741.htm sean nicolls 5 nov 2013 . surprise resignation of state liberal director . sydney morning herald . http www.theage.com.au federal politics political news poll shows growing support for samesex marriage 20140714 3bxaj.html http www.crosbytextor.com news crosby textor same sex marriage research 2014 external links edit crosby textor group board the guardian newspaper s articles on lynton crosby retrieved from https en.wikipedia.org w index.php title crosby textor group & oldid 724094164 categories companies based in sydneycompanies based in londonpolling companies navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 7 june 2016 at 03 11 . text is available under the creative commons attribution sharealike license ; 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