headquarters boston ma key people jeff catlin ceo mike marshall cto products text analytics website http www.lexalytics.com contents 1 overview 2 history 3 see also 4 references 5 external links overview edit lexalytics inc. provides sentiment and intent analysis to an array of companies using saas and cloud based technology . 1 2 salience 6 the engine behind lexalytics was built as an on premises multi lingual text analysis engine . it is leased to other companies who use it to power filtering and reputation management programs . in july 2015 lexalytics acquired semantria to be used as a cloud option for its technology . 3 history edit lexalytics spun into existence in january 2003 out of a content management startup called lightspeed . 3 lightspeed consolidated on america s west coast . jeff catlin a lightspeed general manager and mike marshall a lighstpeed principle engineer convinced investors to give them the east coast company so as to avoid shutdown costs . 4 catlin and marshall renamed the operation lexalytics . catlin took on the role of chief executive officer with marshall working as chief technology officer . 4 lexalytics opted to not accept venture cash . instead the company initially shared sales and marketing expenses with u.k. based document management company infonic . the partner companies soon formed a joint venture and later merged in july 2008 . since then lexalytics has worked with many other companies like bottlenose 5 salesforce 5 thomson reuters 6 oracle 7 and datasift . 8 relationships with social media monitoring companies like datasift tend to find lexalytics salience engine baked into the product itself . 1 lexalytics is used similarly to monitor sentiment as it relates to stock trading . 9 in december 2014 lexalytics announced the latest iteration to its sentiment analysis engine salience 6 . 10 earlier that year lexalytics acquired semantria in a bid to appeal to a wider variety of business models . created by former lexalytics marketing director oleg rogynskyy 11 semantria is an saas text mining service offered as an api and excel based plugin that measures sentiment . 1 the goal of the acquisition which cost lexalytics less than 10 million usd was to expand the customer base both within the united states and abroad with multilingual support . 1 the engine that powers semantria salience is grounded in its deep learning ability . an example of this is its concept matrix which allows salience an understanding of concepts and relationship between concepts based on a detailed reading of the entire repository of wikipedia . 12 this matrix allows salience to use wikipedia for automatic categorization . 13 along with features like the concept matrix salience supports 16 international languages . 14 the engine has earned lexalytics a spot on econtent s top 100 companies in the digital content industry list for 2014 2015 . 15 see also edit semantria references edit a b c d russell kyle 2014 07 14 . lexalytics acquires semantria to bring sentiment analysis to the masses . tech crunch . retrieved 2015 05 06 . bertolucci jeff 2014 12 15 . big data tool analyzes intentions cool or creepy . ubm tech . retrieved 2015 05 06 . a b huang gregory 2012 07 31 . lexalytics looking strong as text analytics heats up for big companies mobile . xconomy . retrieved 2015 05 06 . a b roush wade 2010 03 29 . lexalytics moves to boston to exploit new market for sentiment analysis . xconomy . retrieved 2015 05 06 . a b unknown unknown 2013 08 12 . bottlenose enterprise wants to be your artificial analyst team to discover trends and insights . dataversity education . retrieved 2015 05 06 . groenfeldt tom 2011 11 28 . trading on sentiment analysis a public relations tool goes to wall street . forbes . retrieved 2015 05 06 . unknown unknown 2013 10 01 . oracle endeca text enrichment pdf . oracle . retrieved 2015 05 06 . unknown unknown 2013 . partners of datasift . datasift . retrieved 2015 05 06 . simonite tom 2009 05 08 . innovation software to track our emotional outbursts . reeds business information . retrieved 2015 05 06 . unknown unknown 2014 12 08 . lexalytics announces market leading text analytics functionality including intention analysis . ulitzer . retrieved 2015 05 06 . satell greg 2014 01 05 . why the cloud just might be the most disruptive technology ever . forbes . retrieved 2015 05 06 . carr david 2011 04 14 . lexalytics analyzes wikipedia to understand how humans think . ubm tech . retrieved 2015 05 06 . grimes seth 2014 07 09 . text analytics 2014 user perspectives on solutions and providers pdf . digital reasoning . retrieved 2015 05 06 . unknown unknown 2015 04 15 . lexalytics adds arabic russian and dutch support . information today inc. retrieved 2015 05 06 . unknown unknown 2014 12 01 . the top 100 companies in the digital content industry the 2014 2015 econtent 100 . information today inc. retrieved 2015 05 06 . external links edit official website this linguistics 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