u.s. 2005 2005 founder adam moyer headquarters san diego california u.s. products sunglasses clothing accessories website www.knockaround.com knockaround llc is a sunglasses and style accessories company based in san diego california . contents 1 history 2 products 3 marketing and media 4 influence 5 references history edit the company was founded by adam ace moyer in 2005 while he was attending the university of california san diego as a graduate art student . initially started in moyer s studio apartment knockaround is now headquartered in downtown san diego . 1 products edit knockaround makes its products available through its website . the company s initial product line consisted of simple wayfarer style sunglasses available in eight different colors . over the next several years knockaround added a number of additional models to its lineup such as higher quality spring hinge sunglasses an aviator style model and a model that is 53 % plant based . an ongoing limited edition series introduced in 2010 offers sunglasses in previously unreleased color combinations with themed packaging produced in limited quantities . 2 the company frequently adds new color choices to its sunglasses lines and since mid 2011 customers can choose the colors of different components of their sunglasses on the custom section of the website . 3 knockaround also offers other products such as belts and t shirts . in 2015 knockaround released a new premium style frame while still keeping the original premium style frame on the site . these original premiums were renamed to classics . marketing and media edit knockaround products are typically marketed as being both affordable and stylish 4 5 and the company s marketing strategy often focuses on art design fashion and personality . 6 since the company s founding its visibility in fashion and style related media has continuously increased . knockaround was featured in a today show style segment on may 4 2009 7 and has appeared in us weekly 8 and complex magazine . 9 it has also been featured on websites such as dailycandy 10 hypebeast.com 11 coolhunting.com and instyle online . 12 knockaround regularly participates in product collaborations with other companies and designers . such collaborations include benny gold 13 jeep and usa basketball . 14 in 2012 knockaround produced a limited edition pair of sunglasses designed by a sixth grader after choosing his entry as the winner of a design contest sponsored by the company . a portion of the proceeds from the sale of the sunglasses went to funding art supplies at the student s elementary school . 15 influence edit celebrities who have been known to wear knockaround sunglasses include snoop dogg 16 17 18 jessica alba natalie portman 19 20 and selena gomez . 21 as of february 2015 knockaround has over 380 000 followers on facebook . references edit https knockaround.com about about us larry himmel knockaround cheap sunglasses for the masses via www.cbs8.com january 3 2012 introducing knockaround custom via www.knockaround.com june 21 2011 danielle bernstein knockaround sunglasses enter the gear zone via www.insidelacrosse.com july 6 2012 brooks welsh beach gear knockaround sunglasses via www.articles.baltimoresun.com august 7 2012 teofilo killip benny gold and knockaround s adam moyer talk about their newest collaboration video via www.complex.com november 5 2012 knockaround sunglasses via www.youtube.com knockaround on jessica alba in us weekly via www.knockaround.com july 2 2012 frosted grey fort knocks in complex magazine via www.knockaround.com june10 2012 the weekend guide via www.dailycandy.com march 26 2009 jonathan poh benny gold and knockaround celebrate the 75th anniversary of the golden gate bridge via www.hypebeast.com november 4 2012 jessica alba in knockaround via www.instyle.com summer 2012 teofilo killip knockaround and benny gold make sunglasses for the golden gate bridge s 75th birthday via www.complex.com september 27 2012 largetail jeep and usa basketball via www.coolhunting.com july 17 2012 teofilo killip 6th grader designs awesome shark attack sunglasses for knockaround via www.complex.com august 17 2012 westwood snoop dogg freestyle via www.youtube.com dr. dre & snoop dogg live at coachella 2012 via www.dailymotion.com reincarnated premiere via www.zimbio.com natalie portman via www.gossipcenter.com september 19 2012 omgzrachel get the natalie look via www.natalieportman.com december 21 2012 knockaround custom sunglasses via www.selenascloset.com march 15 2012 retrieved from https en.wikipedia.org w index.php title knockaround & oldid 692067840 categories sunglasseshidden categories articles created via the article wizard navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout 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