much on references to primary sources . please improve this by adding secondary or tertiary sources . january 2014 learn how and when to remove this template message house of flora house of flora logo industry fashion genre fashion art design founded 1996 founder flora mclean head designer headquarters london area served worldwide products couture millinery jewellery fashion accessory website www.houseofflora.net www.facebook.com house.of.flora houseofflora.blogspot.com houseofflora.bigcartel.com products house of flora bio at not just a label house of flora founded 1996 is an established british fashion label and design house founded by designer flora mclean . house of flora designs have been exhibited in the victoria & albert museum in london as part of the 2009 anthology of hats exhibition curated by milliner stephen jones . contents 1 history 2 collections 2.1 hats 2.2 clothing 3 collaborations 3.1 neil moodie 3.2 danny flynn 3.3 justin anderson 4 notable ad campaigns and celebrated models 5 awards 6 feature magazines and books 7 references 8 external links history edit flora mclean founder of house of flora wearing one of her own creations the wig hat . mclean is the daughter of performance artist and photographer bruce mclean . 1 some of her first self made designs were the hats and turbans made for her father s 1996 film urban turban . 2 3 house of flora mclean s own design house was founded in 1996 when she started taking on private commissions and making millinery props for magazines advertising and fashion shows . her avant garde design aesthetic is informed by her stated influences of surrealism constructivism and the bauhaus movement . 4 collections edit hats edit mclean specialises in avant garde headwear for haute couture designers catwalks fashion campaigns and personal collectors . the designs are made often from a variety of different materials not normally associated with millinery such as pvc perspex felt leather wood veneer fibreglass and nylon and are influenced by strong geometry and historical figures 5 as well as concepts in modern art . the geometric nature of the designs and the bespoke fabrication detail of the work often leads to it being described as part fashion part art . house of flora has created millinery couture for matthew williamson blumarine bruce oldfield and for riccardo tisci at givenchy haute couture . clothing edit the design house also provides bespoke clothing designs such as the pink fibreglass corset and black trench coat outfits designed and fabricated for victoria s secret in 2006 and 2008 . mclean debuted her first dress design created under the house of flora name entitled dress no. 1 at the showstudio s future tense project in 2008 a military style cotton printed shirt dress . dress no. 2 a wool blue gabardine coat dress and dress no. 3 a red printed mackintosh mac dress followed . it is mclean s stated intention to produce a single house of flora dress design per season . 6 collaborations edit neil moodie edit mclean and house of flora s design project collaborations include those with hairstylist neil moodie and with whom mclean has created iconic heads 7 hats inspired by hairstyles and created from in felt and other fabrics one hat in the form of elvis s quiff . 5 8 iconic heads has toured to colette in paris bumble and bumble in new york and liberty in london . danny flynn edit house of flora worked with award winning printer danny flynn on a collection of accessories inspired by letterpress printing and which debuted at the 2009 london fashion week ; this saw the designer s work being rendered as laser cut typography on rubber for garments and accessories the piece entitled dress no. 2 was reviewed at the 2009 london fashion week . the designs were also featured in vogue . film of the work letterhead can be seen on the vogue website . 9 an interview with flynn for print week blog described the design collaboration . 10 justin anderson edit the showcase fashion films for the new house of flora dress collections dress no. 1 dress no. 2 and dress no. 3 . were all created by the director justin anderson for ponyboy films and displayed by vogue . 9 notable ad campaigns and celebrated models edit house of flora designs have been modelled by beyonc on the cover of the face magazine 11 by kate moss for french vogue wearing haute couture givenchy headwear designed by mclean 12 and helena bonham carter agyness deyn and r is n murphy . mclean s work has also been photographed by mario testino paolo roversi nick knight and arthur elgort among others . high profile fashion ad campaigns and shows featuring house of flora s designs include mac make up 2008 victoria s secret shocking pink corset showpiece 2006 victoria s secret trench coat 2008 13 modelled by lara stone in vogue katherine hamnett ad campaign 2005 rocco barocco ad campaign blumarine campaign 1999 luisa beccaria and the millinery in motion show with stephen jones . 14 in 2010 mclean was invited to create an installation of her designs for kalbiri covent garden . 15 awards edit marcel flora mclean s 2010 jerwood award winning hair hat . image derek john mclean is a winner of the jerwood contemporary makers prize 16 an award initiative set up by the jerwood charitable foundation and the uk s only award for the applied arts . the chosen recipients share a prize fund of 30 000 17 and an exhibition at the jerwood space gallery . the flora mclean house of flora design piece entitled marcel which was chosen for the jerwood foundation s third and final year of awards and exhibitions was part of the iconic heads wool felt hat project with sylist neil moodie in 2009 . 18 an exhibition of the work of all the award winners opened 17 june 25 july at the jerwood space london 2010 . 19 20 feature magazines and books edit house of flora designs have featured 21 in magazines such as biba magazine british vogue vogue paris nos. 862 and 863 vogue italia nos. 661 and 675 9 elle uk nov 06 22 vogue russian vogue deutsch vogue beauty vogue nippon no. 84 vogue casa no. 10 23 elle uk oct 06 oct 07 elegance no. 2 eps moda grazia and grazia hot list independent magazine surface magazine vandidad british vogue the guardian num ro no. 77 wonderland nos. 01 2 4 and 5 24 aygo magazine perspex interview no. 101 toni and guy spring 07 flair magazine num ro nos. 75 76 num ro no. 75 ballet costume frank magazine max & co japan givenchy haute couture 25 i d no. 249 the face nos. 79 and 80 . 26 in 2011 as part of their continuing design book series the design museum produced fifty hats that changed the world which featured the collaboration of mclean and hairstylist neil moodie 27 references edit scotland . bruce mclean the artist . the artists.org . retrieved 2014 01 07 . https web.archive.org web 20081215091009 http www.jaggedart.com graphics bruce mclean mclean bio.htm . archived from the original on 15 december 2008 . retrieved 11 june 2010 . missing or empty title help image is everything . studycollection.co.uk . retrieved 2014 01 07 . the house of flora fashion close up . fascineshion.com . retrieved 2014 01 07 . a b designer house of flora by kirby marzec . fashion indie . 2008 11 22 . retrieved 2014 01 07 . https web.archive.org web 20100208184700 http www.showstudio.com project londonfashionweekaw09 reports 32442 . archived from the original on 8 february 2010 . retrieved 11 june 2010 . missing or empty title help https web.archive.org web 20100413024758 http www.windlehair.com the team in the salon show all neil moodie . archived from the original on 13 april 2010 . retrieved 22 june 2010 . missing or empty title help latest fashion news style advice fashion pictures fashion shows . telegraph . retrieved 2014 02 18 . a b c 1 dead link on canvas letterpress print proves popular at london fashion week middlesex university research repository . eprints.mdx.ac.uk . retrieved 2014 01 07 . https web.archive.org web 20080507150914 http www.houseofflora.net theface80 1.html . archived from the original on 7 may 2008 . retrieved 11 june 2010 . missing or empty title help flora mclean showstudio the home of fashion film . showstudio . 2008 08 06 . retrieved 2014 01 07 . vs models stripped down in vogue russia may 2009 . lingerieweapon.com . retrieved 2014 01 07 . https web.archive.org web 20100515074652 http www.vam.ac.uk collections fashion fashion motion next index.html . archived from the original on 15 may 2010 . retrieved 22 june 2010 . missing or empty title help the kolberg partnership london 2009 02 21 . installation with house of flora at kabiri s new flagship store in covent garden what s on in london . allinlondon.co.uk . retrieved 2014 01 07 . https web.archive.org web 20110726202815 http www.jerwoodgallery.org news jerwood visual arts news jerwood contemporary makers . archived from the original on 26 july 2011 . retrieved 22 june 2010 . missing or empty title help 2 dead link jerwood visual arts newsletter . email.rubios.co.uk accessdate 2014 02 18 . jerwood space . jerwood space . retrieved 2014 01 07 . jerwood visual arts . jerwood visual arts . retrieved 2014 01 07 . https web.archive.org web 20100424235110 http www.houseofflora.net index.html . archived from the original on 24 april 2010 . retrieved 11 june 2010 . missing or empty title help https web.archive.org web 20110723145753 http www.houseofflora.net elle6.html . archived from the original on 23 july 2011 . retrieved 22 june 2010 . missing or empty title help house of flora vogue casa 10 . polyvore . retrieved 2014 01 07 . https web.archive.org web 20100310210428 http www.wonderlandmagazine.com fashion pet her flow . archived from the original on 10 march 2010 . retrieved 11 june 2010 . missing or empty title help https web.archive.org web 20080224061141 http www.houseofflora.net givenchy7.html . archived from the original on 24 february 2008 . retrieved 11 june 2010 . missing or empty title help https web.archive.org web 20100425024956 http www.houseofflora.net theface.html . archived from the original on 25 april 2010 . retrieved 11 june 2010 . missing or empty title help house of flora with neil moodie hairts iconic heads 2003 fifty hats that changed the world london design museum 2011 isbn 978 184091569 3 first1 missing last1 in authors list help external links edit house of flora official website interview with flora mclean by fascineshion retrieved from https en.wikipedia.org w index.php title house of flora & oldid 740818215 categories high fashion brandsenglish fashion designersbritish jewellery designersjewellery companieshidden categories pages with citations lacking titlespages with citations having bare urlsall articles with dead external linksarticles with dead external links from january 2014articles with dead external links from february 2014cs1 errors missing author or editorarticles lacking reliable references from january 2014all articles lacking reliable referencesuse dmy dates from 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