improve it or discuss these issues on the talk page . learn how and when to remove these template messages a major contributor to this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . july 2013 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . october 2012 learn how and when to remove this template message learn how and when to remove this template message vitacost.com type subsidiary headquarters boca raton florida key people brian helman chief financial officer chris cavalline chief merchandising officer jay topper chief technology officer products nutritional supplements health food natural and organic products website www.vitacost.com vitacost.com inc is an american e commerce company based in boca raton florida that sells vitamins supplements sports nutrition and organic health and grocery products . 1 the company was bought by kroger inc. in 2014 . 2 vitacost was inducted into inc magazine s inc. 500 lifetime hall of fame in 2006 as one of the us s 500 fastest growing privately held businesses for five consecutive years 2001 2005 . 3 history edit vitacost began operations in 1994 as a catalog retailer of third party vitamins and supplements under the name nature s wealth company . 4 in 1999 the company launched vitacost.com and introduced proprietary vitamins and supplements which has since expanded to include food beauty products and sports nutrition . 1 in 2008 the company completed construction of its manufacturing facility located in lexington north carolina . 5 however effective september 1 2012 vitacost agreed to lease its manufacturing facilities to a third party provider . vitacost went public on september 23 2009 . 6 7 during 2010 the company expanded and upgraded its west coast distribution facility located in las vegas nevada . the company began a similar project for its east coast distribution center located in lexington north carolina in the spring of 2010 with the building construction completed in the first quarter of 2011 . citation needed in october 2012 vitacost.com launched a new cruelty free specialty showcasing beauty and personal care products that are independently certified by the leaping bunny program which is operated by the coalition for consumer information on cosmetics . 8 in 2013 vitacost kicked off several new product lines including a new sports nutrition line aro black series 9 which includes pre and post workout formulas protein powders flavored glutamine creatine and branched chain amino acids . in july 2014 kroger announced that it would purchase vitacost.com for 280 million . 2 the acquisition was completed in august of 2014 . 10 references edit a b vitacost.com inc. news company information the new york times . topics.nytimes.com . retrieved 2013 08 07 . a b http online.wsj.com articles kroger plans to buy online vitamin seller vitacost 1404300842 inc. 500 hall of fame growing your business article inc. 5000 . inc.com . 2009 10 28 . retrieved 2012 11 17 . deerfield based vitacost to sell shares hoping to net 57.3 million sun sentinel . articles.sun sentinel.com . 2007 06 22 . retrieved 2013 08 07 . edgar online you missed this ipo . september 28 2009 update 1 vitacost ipo prices for 12 within range . september 23 2009 sat nov 17 2012 1 50 pm est u.s. markets closed . cost and cruelty free manufacturing practices matter most to beauty shoppers vitacost survey finds yahoo finance . finance.yahoo.com . retrieved 2012 11 17 . cs1 maint multiple names authors list link miriam valverde 2013 05 07 . boca raton online retailer launches new sports nutrition line . sun sentinel . retrieved 2013 08 07 . http www.bizjournals.com triad blog morning edition 2014 08 kroger completes purchase of vitacost com.html nutrition industry stocks rebound significantly in 2009 . nutrition business journal external links edit vitacost official website retrieved from https en.wikipedia.org w index.php title vitacost & oldid 742699997 categories online retailers of the united statescompanies formerly listed on nasdaqhidden categories cs1 maint multiple names authors listwikipedia articles with possible conflicts of interest from july 2013articles with a promotional tone from october 2012all articles with a promotional tonepages using infobox company with unsupported parametersall articles with unsourced statementsarticles with unsourced statements from june 2016 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 5 october 2016 at 07 11 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view