. for the term in fiction writing see three act structure . this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . august 2014 learn how and when to remove this template message first act inc. type private industry musical instruments founded 1997 headquarters boston massachusetts u.s. key people bernard chiu chairman number of employees 50 2015 website http firstact.com footnotes references 1 volkswagen first act guitar first act bass guitar and electric guitar first act is a musical instrument manufacturer which produces guitars bass guitars guitar and bass accessories drum sets percussion instruments and amplifiers . first act s drum sets come in a variety of styles ranging from simple beginner sets to eight piece medial sets . the company also manufactures products for children s musical education which at one time included a line of student line clarinets saxophones and trumpets . first act has offices in boston bentonville hong kong and shenzhen . the company also made limited edition guitars which were made by hand by luthiers in a custom shop in somerville ma . in 2010 the music trades magazine ranked first act at 53rd in the world s top 225 music & audio firms with an estimated annual revenue of 68 million . 2 contents 1 first act discovery 2 222 by first act 3 video games and apps 4 blueflame technologies 5 special edition guitars 6 volkswagen first act 7 custom shop 8 criticism 9 references 10 external links first act discovery edit first act discovery 3 is a line of musical products for children ages 3 to 9 . this line consists of many plastic music making products including acoustic guitars drums electronic drum pads tambourines recorders keyboards and electronic button controlled guitars . the line also has some novel plastic microphone products . many of these products are also available with licensed sounds and graphics from disney and nickelodeon including characters from toy story hannah montana wizards of waverly place disney fairies disney princesses spongebob squarepants and dora the explorer . 222 by first act edit in 2008 first act partnered with maroon 5 s lead vocalist and guitarist adam levine to produce 222 by first act . 4 the line comprises 22 music products including an acoustic and the signature product being the custom electric guitar designed by adam levine engraved with his lucky number 222 . 5 the whole line is sold through a partnership with target . 6 video games and apps edit in 2010 a video game division of first act seven45 studios released a title called power gig rise of the sixstring . peripherals include a functional electric guitar with controller buttons which can be plugged into amplifiers a microphone and a motion sensor system to simulate drums . seven45 has since released a number of music based ios apps . in 2011 first act released an ios app for ipad and iphone for karaoke under the disney license called disney spotlight karaoke it includes sing a longs with songs from disney channel stars and the ability to record and upload a video . first act also released a line of disney themed microphones designed to work with the app . in 2012 first act released an ios app for iphone and ipad called notes to grow on which is a companion educational app for the discovery line of instruments . blueflame technologies edit in october 2012 first act launched a line of consumer electronics including charging music and audio interfaces for ipods ipads and iphones under the name of blueflame technologies . special edition guitars edit the special edition guitars lola sheena and delia are known to be played by artists such as brad whitford from aerosmith rusty anderson from paul mccartney matt pike from high on fire lyn z from mindless self indulgence brent hinds and bill kelliher from mastodon nick zinner from yeah yeah yeahs al berry from avril lavigne nick mccarthy from franz ferdinand lee malia from bring me the horizon dave knudson from minus the bear anders bj rler of at the gates adam gardner of guster tim mctague and james smith of underoath and serj tankian of system of a down . first act also made a paul westerberg signature electric guitar . volkswagen first act edit volkswagen initiated a campaign in 2006 in which the company gave away special edition first act guitars along with a special series car . the guitar features a 9 volt powered built in pre amplifier allowing it to be played through any stereo system s auxiliary input to simulate the sound output of a proper guitar amplifier . with the pre amplifier switched off the guitar may be played through a traditional guitar amp . an accompanying ad campaign featured guitarists slash john mayer and nigel tufnel of spinal tap playing first act guitars through the sound systems of volkswagen automobiles . 7 custom shop edit the first act custom shop in boston massachusetts is where first act manufactures custom guitars . chief luthier machine gun kelly butler has an apprentice program that provides mentoring and guidance to recent graduates from accredited luthiery schools . the custom shop has made one of a kind guitars and basses for over 130 artists including cheap trick franz ferdinand system of a down and mastodon . criticism edit the company has received much criticism from music educators who claim that first act band instruments targeted at beginning students are of low quality are irreparable and that replacement parts are difficult to acquire . in 2003 first act instruments filed a lawsuit against music retailer brook mays who published a list of instrument brand names including first act they perceived to be low quality calling them instrument shaped objects . the lawsuit was settled with first act receiving 16.7 million . 8 references edit hoover s company records 2008 08 12 . first act inc. fy 2007 . hoover s inc. access date requires url help http onlinedigeditions.com display article.php id 898285 http www.firstactdiscovery.com http www.firstact.com aboutfirstact press 10 2008 222 by firstact.aspx http www.top40 charts.com news.php nid 43289 http www.target.com gp search 602 8421271 7347009 ie utf8 & index target & field browse 1038576 & ref sr bx 1 1 & field keywords first % 20act % 20222 http www.motortrend.com features 112 0703 first act vw garagemaster guitar index.html pr newswire article on lawsuit external links edit wikimedia commons has media related to first act guitars . official website first act on twitter first act on youtube corporate blog first act corporate bios retrieved from https en.wikipedia.org w index.php title first act & oldid 743301440 categories guitar manufacturing companiesprivately held companies based in massachusettscompanies based in bostonhidden categories pages using citations with accessdate and no urlarticles needing additional references from august 2014all articles needing 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