caf sdn bhd industry coffeehouse founded 1997 ; 19 years ago 1997 in kuala lumpur malaysia headquarters kuala lumpur malaysia key people steven sim 1 products cakes and fuisine food owners secret recipe cakes and caf sdn bhd website www.secretrecipe.com.my secret recipe is a malaysian halal certified caf chain company established since 1997 . it has international branches in singapore indonesia thailand china brunei cambodia myanmar and maldives . 2 it serves cakes and fusion food in a service environment . 3 as a leading and largest caf chain in malaysia with halal certification awarded by jabatan kemajuan islam malaysia jakim secret recipe is committed to continue to adhere to the standards of preparation of all food and processing plant in the restaurant in accordance to the regulatory guidelines including haccp and vhm guidelines . 4 customers are offered a variety of fusion food cake creations and pastries with a range of ice cream and beverages . 5 contents 1 history 2 locations 3 see also 4 references 5 external links history edit secret recipe kulim landmark centre in kulim malaysia . originally founded in 1997 the company has registered double digit growth for the past five years . on 15 february 2014 fosun a chinese investment company invested a total of rmb210 .5 million 30.7 million in secret recipe thus becoming the second largest shareholder in the company . 6 locations edit since its establishment secret recipe has expanded to over 440 caf s throughout asia 7 the company opened branches in australia 8 but due to the high costs of starting up a franchise the operation was ceased . 9 secret recipe also plans to enter the india and new zealand markets in the future . 10 11 12 asia malaysia 1997 singapore 1999 indonesia 2003 13 thailand 2004 china 2007 14 brunei 2009 15 cambodia 2013 16 myanmar 2015 17 maldives 2016 18 see also edit list of coffeehouse chains references edit thean lee cheng 29 july 2006 . cakes sans the guilt . the star . retrieved 4 april 2016 . outlets . secret recipe . retrieved 4 april 2016 . noraini abdul razak 24 april 2011 . rahsia kejayaan pengasas secret recipe in malay . utusan malaysia . retrieved 4 april 2016 . secret recipe aeon melaka . myfnbworld . archived from the original on 4 april 2016 . retrieved 4 april 2016 . menu selection . secret recipe . retrieved 4 april 2016 . fosun joins hands with secret recipe of malaysia . fosun . 15 february 2014 . archived from the original on 4 april 2016 . retrieved 4 april 2016 . about us . secret recipe . retrieved 4 april 2016 . katrina nicholas 12 april 2010 . secret recipe brews plan to woo local coffee lovers . australasian business intelligence via highbeam subscription required . retrieved 4 april 2016 . cara waters 8 february 2013 . secret recipe franchise collapses after investors spent 7 million in start up costs . smart company australia . archived from the original on 4 april 2016 . retrieved 4 april 2016 . ooi tee ching 7 july 2006 . secret recipe expands to nz india . new straits times via highbeam subscription required . retrieved 4 april 2016 . secret recipe to franchise in oz . franchise business australia . 20 april 2011 . archived from the original on 4 april 2016 . retrieved 4 april 2016 . eva yeong 20 december 2011 . secret recipe to invest rm60m on expansion . the sun . archived from the original on 4 april 2016 . retrieved 4 april 2016 . malaysian franchises quietly thriving in indonesia . the jakarta post . 6 august 2012 . archived from the original on 10 june 2012 . retrieved 4 april 2016 . fosun china gets secret recipe . want china times . franchise consulting . 19 february 2014 . archived from the original on 4 april 2016 . retrieved 4 april 2016 . ak md khairuddin pg harun 2 june 2015 . authorities reassure secret recipe outlets meet halal standards . the brunei times . archived from the original on 4 april 2016 . retrieved 4 april 2016 . stuart alan becker 12 april 2013 . secret recipe franchise has three outlets with two more in the works . phnom penh post . archived from the original on 4 april 2016 . retrieved 4 april 2016 . malaysian franchise industry making inroads in myanmar . new straits times . world franchise associates . 7 october 2015 . archived from the original on 4 april 2016 . retrieved 4 april 2016 . secret recipe franchise opens its first outlet in maldives . mv hotels online . mvhotels . 21 april 2016 . retrieved 19 may 2016 . external links edit official website secret recipe on facebook v t e local food and drinks companies of malaysia foods asianmeals ben fortune beryl s ghee hiang high 5 hup seng hwa tai julie s kart s k.g. pastry malapine mamee double decker munchy s oriental food pitaberry polar ice cream ramly group region food summer pacific the italian baker drinks boh plantations in comix nutrifres power root sabah tea vigor power yit foh tenom coffee coffee house and restaurants brahim s kyros kebab marrybrown oldtown white coffee rotiboy scr sugarbun secret recipe the chicken rice shop coffee portal companies portal food portal this food and or confectionery corporation or company related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title secret recipe restaurant & oldid 744002194 categories restaurants in malaysiafast food franchisescompanies of malaysiaprivately held companies of malaysiamalaysian cuisinemalaysian brandsfood and drink companies established in 19971997 establishments in malaysiakuala lumpurfood company stubshidden categories cs1 malay language sources ms subscription required using viapages containing links to subscription only contentengvarb from march 2016use dmy dates from march 2015malaysia articles missing geocoordinate dataall articles needing coordinatesall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation 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