snacks type private industry snack foods founded 2004 founder daniel lubetzky headquarters new york ny u.s. products snack bars granola bars granola website www.kindsnacks.com a strong & kind hickory smoked almond protein bar kind llc stylized as kind llc and sometimes referred to as kind snacks or kind healthy snacks is a healthy foods company based in new york new york . it was founded in 2004 by daniel lubetzky . 1 the company manufactures seven product lines made from whole ingredients . contents 1 company culture 2 products snack bars granola bars granola 3 nutrition facts 4 history 5 kind movement 6 awards 7 references 8 external links company culture edit the company now has nearly five hundred employees . 2 products snack bars granola bars granola edit kind currently offers seven lines kind fruit & nut kind plus kind nuts & spices kind healthy grains bars kind healthy grains clusters strong & kind and kind breakfast . in 2008 kind launched kind plus a line of whole nut and fruit bars with nutrients like fiber and antioxidants . in 2010 kind launched smaller portioned 100 calorie range kind minis . in 2011 kind launched a line of kind healthy grains clusters granola made from a blend of five super grains . in 2012 kind brought in kind nuts & spices made with whole nuts flavored with spices that contain 5g of sugar or less per bar . in 2013 kind launched a line of kind healthy grains granola bars . in 2014 kind launched its first savory snack line strong & kind which has 10 grams of soy and whey free protein . 3 kind also launched kind breakfast in 2015 . in 2016 at the natural products expo west trade show kind announced an extension to their nuts & spices and fruit & nut lines to now include dark chocolate almond & mint . 4 nutrition facts edit all kind snacks are gluten free made from whole ingredients and low in sodium . currently their kind healthy grains and kind healthy grains clusters are certified by the non gmo project ; 5 all kind bars range between 180 210 calories and have healthy fats and protein . the kind healthy grains bars are 140 150 calories with 18 grams or more of whole grains per bar . strong & kind bars are all 230 calories each with 10 grams of protein . 6 7 the fda submitted a warning letter to the company in april 2015 which stated that four of its products did not meet the requirements to be labeled as healthy . 8 the kind bars specified by the fda were kind fruit & nut almond & apricot kind fruit & nut almond & coconut kind plus peanut butter dark chocolate protein and kind plus dark chocolate cherry cashew antioxidants . 9 in december 2015 kind filed a citizen petition asking the fda to update its regulations around the term healthy when used as a nutrient content claim in food labeling . 10 the petition requests a better alignment between food labeling regulations and both the latest nutrition science and federal dietary guidelines . the petition includes support from public health experts public policy experts and nutritionists . 10 in may of 2016 the fda reversed its position allowing kind to use the term healthy on its labels . the fda told kind that it could return to the original language of its wrappers which stated that its products are healthy and tasty convenient and wholesome economically sustainable and socially impactful . 11 history edit company founder daniel lubetzky founded kind in 2004 . 12 13 kind reached one million dollars of sales in the first year . in 2008 private equity firm vmg partners invested in kind . 14 the investment enabled the company to scale its sampling efforts to get more people to try kind bars . when vmg got involved kind bars were only sold in 20 000 locations and lubetzky s sampling budget was 800 . 15 by 2009 that budget was 800 000 and offering free samples became a large part of the kind marketing plan . 14 in 2014 lubetzky bought out all of vmg s shares . 16 today kind bars are sold at more than 150 000 stores in the united states . 17 in 2014 they sold over 458 million bars and granola pouches almost doubling the sales of 2013 . 18 kind movement edit through the the kind movement kind wants to create a thriving community of people who choose kindness and make kindness a state of mind . in the spirit of this movement in 2009 kind launched do the kind thing an evolving platform that empowers people to turn kind acts into support for causes . 19 the kind movement includes kind acts kindawesome cards and kind causes . to date kind has performed facilitated and celebrated over 1 million kind acts and has been recognized by time magazine as a new way to make a difference . 20 awards edit since its inception kind has received a number of awards and distinctions from both media and the natural foods industry including the following prevention magazine healthiest packaged foods of 2011 21 men s health best breakfast bar 2010 kind plus almond cashew flax omega 3 22 women s health best snack for women kind fruit & nut bars 23 entrepreneur of 2010 entrepreneneur of the year 2010 24 woman s day best new pom product kind plus pomegranate blueberry pistachio antioxidants family circle top healthy snack kind almond cashew flax omega 3 natural products expo east 6th annual new products showcase awards best new food product of the year 25 national association of specialty food trade outstanding snack food top 4 finalist 26 progressive grocer editor s picks 27 health magazine best snack bar good housekeeping 100 best convenience foods 28 whole foods magazine best snack bar references edit ready lauren . the amazing story behind that kind bar you re eating . usa today . retrieved 12 january 2016 . the amazing story behind that kind bar you are eating 2015 . usa today . retrieved april 13 2015 . kind introduces strong & kind savory snacks . natural products insider . retrieved 12 january 2016 . nutrition bar update . nutritionaloutlook.com . retrieved 14 april 2016 . kind healthy snacks . . non gmo project . 2015 01 01 . kind nutrition . calorie count . retrieved 3 february 2016 . kind snacks . fat secrets . retrieved 3 february 2016 . wheeler lydia . fda tells kindsnacks to remove healthy from label . the hill . retrieved 16 april 2015 . lupkin sydney . some kind bars not so healthy fda says . abc news . retrieved 16 april 2015 . a b kind healthy snacks files petition to change fda s definition of healthy . ift . retrieved 3 february 2016 . kowitt beth 10 may 2016 . in reversal the fda says healthy can return to kind bar packaging . fortune . retrieved 10 may 2016 . but it seems the fda has had a change of heart . in an email seen by fortune the fda has said that the company can return the original language to kind bar packaging that says its products are healthy and tasty convenient and wholesome economically sustainable and socially impactful . it was that reference to healthy that the agency took issue with . the way i work daniel lubetzky of kind . inc. magazine . 2010 01 12 . holding fast to a mission even now . crain s new york business . 2008 12 15 . a b fairchild caroline . why kind bars are suddenly everywhere . fortune . retrieved 3 july 2016 . bond shannon . an appetite for the greater good . financial times . retrieved 3 july 2016 . best dean . how kind aims to continue growth . just food . retrieved 3 july 2016 . kind healthy snacks goes from small to big . bloomberg business . 2013 02 21 . friedman gabe . how a holocaust legacy helped launch the kind bar brand . jewish telegraphic agency . retrieved 20 january 2016 . depending on the kind ness of strangers . the new york times . 2010 06 12 . caplan jeremy 2009 09 10 . new ways to make a difference . time . healthiest packaged foods 2011 . prevention magazine . february 2011 . 2010 men s health nutrition awards best breakfast bar . men s health magazine . october 2010 . 125 best packaged foods for women . women s health . october 2010 . the envelope please ... the entrepreneur of 2010 awards . entrepreneur magazine . january 2011 . kind mango macadamia wins best new product natural product expo east . kind healthy snacks news release . 2008 10 21 . nafst 2006 product awards competition pdf . specialtyfood.com . 2006 06 23 . editor s picks 2009 . progressive grocer . 2009 10 01 . 100 best convenience foods . good housekeeping . 2009 02 01 . external links edit spins kindsnacks.com kind movement do the kind thing book retrieved from https en.wikipedia.org w index.php title kind company & oldid 737568630 categories brand name snack foods navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export 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