or al since 1964 industry fashion founded 1935 ; 81 years ago 1935 founder armand petitjean headquarters paris france products perfumes and cosmetics parent l or al website www.lancome.com lanc me is a french luxury perfumes and cosmetics house that distributes products internationally . 1 lanc me is part of the l oreal luxury products division which is its parent company and offers skin care fragrances and makeup at higher end prices . contents 1 history 2 products 3 advertising 3.1 spokesmodels and spokespersons 4 makeup artists 5 controversy 5.1 hong kong 6 references 7 external links history edit lanc me boutique on nyc s upper west side founded in 1935 by armand petitjean in france as originally a fragrance house . the name lanc me was inspired by the ruins of a castle le ch teau de lancosme while the roses in the area inspired the company s symbol of the single golden rose . 2 lanc me launched its first five fragrances in 1935 at the world s fair in brussels tendre nuit bocages conquete kypre and tropiques . petitjean entered into the luxury skincare market launching nutrix his first all purpose repair cream in 1936 followed by make up cosmetics and skincare products . lanc me was acquired by l oreal in 1964 and quickly became part of its luxury products division . products edit lanc me counter at dfs galleria customhouse in auckland new zealand the company provides fragrances skin care and makeup . their most famous products include their mascaras namely hypn se their visionnaire range which contains a patented ingredient lr 2412 aimed to improve skin texture qualities especially in pore reduction fine lines and uneven skin tone . citation needed lancome has recently released a new serum called dreamtone which claims to improve on colour irregularities including sun spots and blemish marks . citation needed the serum is available in three colour integrals fair medium and dark to match individual skin tones . lanc me fragrances are made in association with perfumers alain astori annick menardo daniela roche andrier christian biecher jacques cavallier calice becker pauline zanoni maurice roucel thierry wasser christine nage armand petitjean gerard goupy olivier cresp harry fremont alberto morillas dominique ropion olivier polge francis kurkdjian robert gonnon nathalie lorson sophia grojsman and alienor massenet . advertising edit despite founder armand petijean s assertion that lanc me never advertise today lanc me is one of the top advertisers in the luxury beauty arena . its ads can be seen in numerous publications worldwide from harper s bazaar to french vogue . lanc me s ads have been shot by the leading photographers including peter lindbergh mario testino mario sorrenti nick knight steven meisel brigitte lacombe patrick demarchelier & dusan reljin . in 2012 lanc me premiered a tv advertisement featuring 1930s cartoon icon betty boop . 3 supermodel daria werbowy and betty talk candidly as betty gives daria advice about how to find a role in her first big film . counter at life pharmacy at westfield queensgate in lower hutt wellington region new zealand spokesmodels and spokespersons edit the brand is represented by actresses global supermodels makeup artists and perfumers . emerging fashion designers have collaborated with the brand including design duo proenza schouler who created a dress inspired by lanc me s hypn se fragrance and alber elbaz who designed the packaging for a trio of mascaras . in 1978 at the age of eighteen carol alt became the youngest model to be the face of lanc me . nancy dutiel also modeled for lanc me during this period . more recently models shalom harlow marie gillain and raica oliveira 4 have also been spokesmodels for lanc me . one of lanc me s longest running partnerships was with actress isabella rossellini . signed in 1982 rossellini was the international face of lanc me for 14 years . ukrainian canadian model daria werbowy joined the brand in 2005 and has been featured in lancome ads . spanish actress and model in s sastre has represented lanc me as a global spokesmodel since 1996 appearing in dozens of lanc me advertisements over the years . in september 2008 dominican model arlenis sosa became the spokesmodel for the brand . in 2009 isabella rossellini s daughter elettra rossellini wiedemann became the new face of lanc me . other renowned actresses have also worked with the brand including juliette binoche uma thurman drew barrymore mena suvari laura morante kate winslet 5 anne hathaway 6 julia roberts pen lope cruz emma watson and currently lupita nyong o. 7 clive owen was the first male spokesperson for lanc me s men s skincare range and the fragrance hypn se homme . makeup artists edit lanc me has collaborated with several makeup artists . fred farrugia created 13 colour collections during his tenure as artistic makeup director 1997 2004 . his pollen collection in 2000 introduced the industry s first lip gloss in a tube juicy tubes . lanc me has several top makeup artists representing it aaron de mey and sandy linter . sandy is lanc me s beauty at every age expert and aaron is lanc me s national artistic director for makeup . aaron de mey is no longer the artistic director for lancome . lanc me uk has recently signed alex babsky to be the brand s uk make up ambassador . 8 lanc me makeup announced in january 2015 that uk makeup artist lisa eldridge has been appointed as its global creative director . 9 controversy edit hong kong edit protesters gathered times square mall on 8 6 afternoon lancome counters in lane crawford have been post many against message after the protest main article denise ho on 5 june 2016 lanc me canceled a promotional concert by hong kong pro democracy singer denise ho that was scheduled to be held on 19 june in sheung wan . 10 the cancellation was due to a boycott campaign launched by the communist party controlled global times which denigrated the cantopop star for supposedly advocating hong kong and tibet independence . 10 lanc me posted on facebook that ho is not a spokesperson for the brand . 11 the cancellation drew a heavy backlash in hong kong resulting in some lanc me shops in hong kong shutting down during the protests . 12 some hong kong merchants refused to accept the political pressure from the chinese government . 13 listerine another brand that ho represents retained the singer despite criticism from the global times for hiring ho as its spokesperson . 10 ho ended up playing the concert without lanc me s support . 14 references edit companies portal chesters anna 19 march 2012 . a brief history of lanc me . the guardian . retrieved 11 march 2013 . exclusive 80 years of lanc me in a 2 minute film . three of the best beauty campaigns of 2012 1 kate winslet is the new face of lancome tresor . anne hathaway confirmed as new ambassador for lancome . http www.emmawatson.com en latest projects lancome info x rm.com x rm limited . diary news diary directory . wagoner mackenzie . makeup artist lisa eldridge signs with lanc me . vogue . retrieved 19 january 2015 . a b c yeung raymond 5 june 2016 . lancome scraps hong kong concert with denise ho online backlash over move to distance itself from pro democracy star . south china morning post . lancome cancels concert after chinese online backlash . bbc news . 6 june 2016 . denise ho controversy protesters march despite lancome closing hong kong stores . south china morning post . 8 june 2016 . hong kong merchant cancel corporation with lanc me chinese . lin gene 20 june 2016 . in pictures 3 000 fans and supporters attend denise ho concert after controversial lanc me cancellation . hong kong free press . external links edit lanc me online boutique v t e l or al cosmetics professional products l or al professionnel l or al technique carol s daughter k rastase redken matrix mizani pureology shu uemura art of hair consumer products l or al paris garnier maybelline new york softsheen carson ccb paris colorama essie luxury products lanc me biotherm clarisonic guy laroche kiehl s helena rubinstein maison martin margiela shu uemura stella mccartney urban decay ysl beaut giorgio armani parfums and cosmetics cacharel cosmetics ralph lauren fragrances diesel fragrances paloma picasso fragrances viktor & rolf parfums active cosmetics vichy laboratoires la roche posay skinceuticals inn ov sanoflore ombrelle roger & gallet the body shop the body shop former galderma laboratories category commons v t e cosmetics face anti aging cream bb cream botulinum toxin botox concealer cleanser facial facial toning foundation moisturizer permanent makeup primer powder rouge skin whitening toner veil venetian ceruse lips gloss liner lipstick plumper stain eyes blepharoplasty circle contact lens eyelash extensions eyelid glue eye liner eye shadow kohl mascara hair conditioner hair coloring and bleaching removal chemical electric laser ipl plucking shaving threading waxing shampoo styling styling products gel mousse 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