retail industry hobbies founded 1979 headquarters united kingdom products wooden dolls houses and accessories number of employees 10 parent myhobbystore retail ltd website http www.dollshouse.com the dolls house emporium is a designer and supplier of 1 12th scale dollhouses known as dolls houses in the uk and miniature collectables . it distributes miniatures worldwide 1 via its website . it trades around the world and e business methods are tapping markets in the uk usa canada and australia 2 with web portals dealing with local currency pricing and shipping . it was founded in 1979 by jackie lee and her then husband adam purser . 3 4 because of the iconic status of the dolls house film television companies and creative agencies regularly use dolls house emporium products in their work . 5 6 7 for instance montgomery hall was used as a prop in upstairs downstairs on the bbc in 2012 . 8 miniature accessories were used in the 20th century fox film gulliver s travels in 2010 . 9 contents 1 history 1.1 expansion 1.2 awards 2 model kit product ranges 3 references 4 external links history edit the original range comprised three 1 24 scale model kits of timber framed buildings 10 sold b2c via direct response advertising . there were few accessories available at 1 24 scale but an emerging 1 12 dolls house market and good quality miniatures becoming available from taiwan encouraged collecting and repeat business . jackie lee s home became central to the business 11 her rooms filling with stock boxes and paperwork . the dining room doubled as the showroom and shop . when colour printing became more affordable the company produced its own 16 page mail order catalogue . 12 the first computer was introduced in 1982 to manage the mailing list and database . in february 2013 the company was sold 13 to internet retailer myhobbystore retail on the retirement of founder jackie lee 14 and the new firm relocated warehousing to peterborough and thereafter to queenborough in kent . expansion edit in 1983 the dolls house emporium moved to converted farm buildings in denby derbyshire 15 starting with one unit and by 1992 occupying five units 16 with a manufacturing workshop warehousing offices and shop . in 1988 the first imports were purchased direct from the factories in taiwan and china via hong kong and the company started selling b2b as well as b2c attending its first trade exhibition with a stand at the british toy and hobby fair in 1988 showcasing the queen anne house . it was such a success that several were immediately despatched to saks fifth avenue in new york . in 1992 the company purchased new premises in ripley . 17 by this time the manufacturing of the dolls houses was sub contracted . in 1997 a mezzanine floor was added to the premises 18 and over the next three years another three satellite despatch warehouses were in use all operating in real time from the main computer system . in april 2000 the company moved to high holborn road codnor gate business park ripley 19 bringing all the operations under one roof again . in 2015 the company moved to its current premises in queenborough kent . awards edit 2012 outstanding customer relationship management & customer service ecmod direct commerce awards . 20 2011 outstanding customer service ecmod european catalogue and mail order days direct commerce awards . 21 2007 orchard house is highly commended right start toy awards . 22 2005 outstanding customer service ecmod awards . 2004 best all round catalogue business ecmod awards . 2004 outstanding customer service ecmod awards . 2002 highly commended for e trading in the east midlands uk online e commerce awards . 2002 best transactional website ecmod awards . 2002 outstanding customer service ecmod awards . 2001 outstanding customer service ecmod awards . model kit product ranges edit the dolls house emporium manufactures and sells over 30 dolls houses and 2 500 items with which to decorate light furnish and accessorise the miniature homes . discontinued models and previous catalogues have become collectors items . in 2011 the company won a licence to reproduce replicas of the miniature items from queen mary s dolls house at windsor castle . 23 they were launched in 2012 . references edit insider media . dolls house blog . derby telegraph . director magazine . mark ronson music video . talk talk tv ad . churchill insurance ad . upstairs downstairs . gulliver s travels 20th century fox . the original stock corporate website check url value help . business grew from home corporate website check url value help . first catalogue corporate website check url value help . retirement of founder jackie lee derby telegraph check url value help . redundancies derby telegraph check url value help . company expansion 1983 corporate website check url value help . company expansion 1992 corporate website check url value help . company expansion 1992 corporate website check url value help . company expansion 1997 corporate website check url value help . company expansion 2000 corporate website check url value help . ecmod awards list 2012 . ecmod awards list 2011 . right start toy awards . licensing.biz news blog . external links edit the dolls house emporium company website dolls house emporium on facebook retrieved from https en.wikipedia.org w index.php title dolls house emporium & oldid 743852738 categories dollhouseshidden categories pages with url errors navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page 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