2009 headquarters new york city new york u.s. founder s lewis dvorkin key people lewis dvorkin ceo employees 5 website www.trueslant.com alexa rank 372 210 april 2014 update 1 type of site news & blogging available in english launched april 2009 current status defunct july 2010 true slant t s a company based in a loft in soho in new york city funded with 3 million in capital by forbes media and fuse capital and sold to forbes in may 2010 was an original content news network . 2 3 4 it launched its alpha in april 2009 5 and its beta in june 2009 . 2 it had a new approach to journalistic entrepreneurship and advertising and blended journalism with social networking . 6 after operating for slightly more than 12 months true slant ceased operations on july 31 2010 . 7 contents 1 management 2 contributors 3 history 4 select coverage 5 see also 6 references 7 external links management edit lewis dvorkin was its founder & chief executive officer . 2 8 he picked its name off a list of compound names generated by a web developer . 4 he was previously a senior vice president programming at aol responsible for news sports and network programming as well as an executive editor at forbes magazine page one editor of the wall street journal a senior editor at newsweek and an editor at the new york times . 2 8 andrea spiegel served as chief product officer for true slant . 2 prior to t s she was a vice president at aol focusing on programming product social media and mobile and also a show producer for the fox television tabloid newsmagazine a current affair . 2 coates bateman was true slant s executive director content & programming . 2 he was previously an executive producer at aol news and an editor at random house . 2 contributors edit contributor matt taibbi among its contributors were matt taibbi susannah breslin jessica faye carter katty kay dawn reiss lou carlozo caitlin kelly allison kilkenny miles o brien erik reece jeffrey l. seglin and claire shipman . 2 8 9 10 11 12 its initial group of contributors included current or former writers for the new york times time financial times rolling stone and the boston globe . 13 contributors were paid but also offered a share of the advertising and sponsorship revenues their individual pages generate and in some cases equity in the publication . 3 4 14 they are also permitted to keep writing other material elsewhere and even to promote those outside efforts through true slant . 6 contributors were required to engage with readers by posting a minimum number of comments in reader discussions about their articles and curate the comments . 6 this was an effort to capture some of the excitement of a social network . 6 true slant promoted not only the most popular contributors but also the most active ones . 6 high rankings could lead to higher traffic on a contributor s page and therefore to higher income . 6 history edit true slant launched with 65 journalists assigned to specific topics and six full time staffers . 6 8 each contributor received a page to house their journalism . 15 each page featured headlines of stories elsewhere on the web selected by the journalists which linked back to the originating outside site . 6 16 in may 2009 it had 260 000 visitors . 8 by april 2010 it had four times that number of visitors per month roughly the same as the village voice or the charlotte observer it was up to 1.5 million by may 2010 and more than 300 part time contributors . 4 17 it was generating more than 125 pieces of content a day . 4 in may 2010 forbes bought t s. 10 18 paidcontent estimated that the deal was in the low single digit millions . 19 in june 2010 dvorkin announced his intention to open up its web site to thousands of unpaid contributors . 20 on july 29 2010 writer neal ungerleider announced in a post on the site that true slant is winding down operations at the end of july . 7 select coverage edit blogger kashmir hill from t s discovered a change to the status of mark zuckerberg s facebook page which allowed friends of his friends to see about 300 of his previously private photos . 21 facebook spokesperson barry schnitt told t s that zuckerberg changed his photo privacy based on site recommendations . 22 lisa todorovich wrote on t s that if warren beatty s claims to have slept with 13 000 women is true beatty would have had to have been with one woman every 2.06 days since birth . 23 but not counting his first 14 years and his years of marriage that leaves us with one woman every 1.17 days from age 14 to age 55 . 23 when carlos omar almonte arrested on terrorism charges in june 2010 was found to have been caught in a photo demonstrating with a sign that said death to all juice true slant featured the photo in an article entitled meet america s dumbest jihadis with the caption carlos almonte the only thing he hates more than jews is english class . 24 see also edit mossberg true slant revolutionizes reporting the wall street journal april 9 2009 journalister blir merkevare june 9 2009 sitio lanza a periodistas como marcas cnn expansion june 8 2009 references edit trueslant.com site info . alexa internet . retrieved 2014 04 01 . a b c d e f g h i true slant . true slant . june 18 2010 . retrieved june 22 2010 . a b howard kurtz media web site pushes entrepreneurial model . washingtonpost.com . june 8 2009 . retrieved june 22 2010 . a b c d e rice andrew may 10 2010 . online journalism entrepreneurs . the new york times . retrieved june 22 2010 . http ptech.allthingsd.com 20090408 trueslant tests another model of web journalism a b c d e f g h mossberg walter . true slant s new slant on bringing news . cape cod online . retrieved june 22 2010 . a b ungerleider neal july 29 2010 . last post on true slant . retrieved july 30 2010 . a b c d e lefkow chris june 9 2009 . website offers true slant on news . news.smh.com.au . retrieved june 22 2010 . atal maha august 21 2009 . you ve got blogs ex aolers build sites for writers documentarians fortune tech . tech.fortune.cnn.com . retrieved june 22 2010 . a b leading news resource of pakistan . daily times . june 10 2009 . retrieved june 22 2010 . my red hot love affair dawn reiss a quirk in the road true slant . trueslant.com . retrieved 2016 03 03 . taxi rider wisdom 7 things women should do when getting a cab dawn reiss a quirk in the road true slant . trueslant.com . retrieved 2016 03 03 . true slant offers options for journalists 06 08 2009 . mediapost publications . retrieved june 22 2010 . streib lauren july 6 2009 . q & a mediaite s colby hall and rachel sklar . forbes . retrieved june 22 2010 . la times and true slant show need for integrated ad models . digitaljournal.com . retrieved june 22 2010 . new site promotes journalists as individual brands . tehran times . june 10 2009 . retrieved june 22 2010 . dvorkin lewis april 13 2010 . about those m & a rumors forbes to acquire true slant lewis dvorkin the copy box . true slant . retrieved june 22 2010 . rovzar chris . forbes acquires true slant daily intel . nymag.com . retrieved june 22 2010 . mickey bill may 27 2010 . what true slant s acquisition really means for forbes bill mickey blogs m and a and finance . foliomag.com . retrieved june 22 2010 . will new forbes online strategy kill forbes . nyconvergence . june 16 2010 . retrieved june 22 2010 . facebook boss changes privacy settings . bbc news . december 14 2009 . retrieved june 22 2010 . facebook founder mark zuckerberg s personal picture gaffe . herald sun . december 14 2009 . retrieved june 22 2010 . a b book warren beatty bedded 13 000 women . myfoxphilly.com . retrieved june 22 2010 . ungerleider neal june 10 2010 . meet america s dumbest jihadis . true slant . retrieved june 11 2010 . external links edit official website retrieved from https en.wikipedia.org w index.php title true slant & oldid 737722960 categories american news websitespublications established in 2009american political blogsamerican political websitesinternet 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