an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2011 learn how and when to remove this template message mxp4 web address www.mxp4.com commercial yes type of site online social music games launched 2008 alexa rank 30 066 677 august 2013 update 1 current status active mxp4 is a social music game developer and a former music services company with headquarters in paris france . it was co founded in 2008 by several entrepreneurs among them gilles babinet around an interactive music solution that enabled music fans to play with and modify songs . the company then shifted into a social music game developer under the name bopler late 2010 . the mxp4 music format enables labels and artists to package multimedia content streaming music videos artist bio concert listings share buttons for social networks and merchandise links into a single . mxp4 file which can be accessed via a web based application . the mxp4 applications also offers interactive features enabling users to play with remix and sing along with tracks . mxp4 changed its focus and became a b to c player with the creation of the brand bopler in 2010 . bopler is one of the few social music gaming platforms present on facebook . license contracts have been signed with the main actors in the music industry to enable the legal use of tracks in its games . the company is currently expanding beyond facebook and preparing the launch of music games across all digital platforms online mobile and tablets . contents 1 history 2 brand partnerships 3 features 4 references history edit the company was founded in 2008 by gilles babinet sylvain huet and philippe ulrich . albin serviant former gm at vivendi mobile entertainment and musiwave cmo is ceo whilst industry leading board members include jf cecillon former ceo of emi music and jordan greenhall former ceo and chairman of divx . the company is backed by investors sofinnova partners ventech and orkos capital . 2 the company has worked with labels and artists including motown britney spears pink basement jaxx bat for lashes paramore pet shop boys and david guetta to create interactive versions of their tracks . 3 in july 2009 mxp4 and motown released mxp4 versions of jackson 5 songs that allowed fans to strip each track down to its stems including michael jackson s original vocals and recombine them to create a personal mix . 4 5 in october 2009 mxp4 and french dj producer david guetta launched the first mxp4 powered iphone app that allowed users to remix his track when love takes over on their iphones . 6 in january 2010 mxp4 launched a new feature called max it which creates remixes of tracks in real time while the user listens and built a max it editor that allows artists to create interactive music apps . late 2010 mxp4 shifted its focus towards the creation of social music games . having signed license contracts with rights owners in the music industry labels and publishers it created the brand bopler and launched the music games portal bopler games in may 2011 available on facebook . bopler tap tour followed in march 2012 then bopler rock tour in june 2012 both music tapping games on facebook where the player plays a series of concerts and plays to popular songs gathering fans and collecting stars along the way . brand partnerships edit in february 2010 mxp4 and air france launched an interactive facebook music application with the band phoenix to promote the launch of the air france music onboard service . 7 in march 2010 brand asset group built an application for coca cola s mycoke web presence powered by mxp4 with an interactive version of the song are you getting enough happiness by janelle monae . 8 since then mxp4 has partnered brands such as diesel music cofinoga etc. features edit social music games created by bopler so far bopler tap tour on facebook bopler rock tour on facebook bopler games on facebook mxp4 applications offer a number of ways users can play with music rather than simply streaming it from the web remix it enables users to seamlessly transition between remixes of songs via an mxp4 mixer . sing it a karaoke application enabling users to sing along to backing tracks . mix it enables users to strip the song down to its individual parts by using the mxp4 mixer to switch off each musical element one by one and rebuild their own personalised versions . max it enables users to create real time remixes of songs that change each time they press play references edit mxp4.com site info . alexa internet . retrieved 2013 08 21 . robert andrews robertandrews 2010 04 22 . http paidcontent.co.uk article 419 mxp4 raises 4 million funding for its interactive music widgets . paidcontent.co.uk . retrieved 2011 03 16 . external link in title help barnett emma 2010 02 04 . http www.telegraph.co.uk technology 7149276 the future sound of music.html . telegraph.co.uk . retrieved 2011 03 16 . external link in title help http in.reuters.com article idinindia 41398120090729 . in.reuters.com . retrieved 2011 03 16 . external link in title help youngs ian 2010 01 28 . http news.bbc.co.uk 1 hi entertainment 8483665 . stm . bbc news . retrieved 2011 03 16 . external link in title help giorgi cedric 2010 02 01 . http eu.techcrunch.com 2010 02 01 mxp4 attempts to push out its play with music features . eu.techcrunch.com . retrieved 2011 03 16 . external link in title help butcher mike 2010 04 22 . http eu.techcrunch.com 2010 04 22 mxp4 raises a further 4m for its remixable music widgets . eu.techcrunch.com . retrieved 2011 03 16 . external link in title help forde eamonn 2010 04 23 . http www.musicweek.com story.asp storycode 1040903 & sectioncode 1 . musicweek.com . retrieved 2011 03 16 . external link in title help retrieved from https en.wikipedia.org w index.php title mxp4 & oldid 669493593 categories audio mixing softwarecompanies based 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