citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . june 2009 learn how and when to remove this template message opinion research corporation type private industry market research business services founded 1938 headquarters princeton new jersey key people marc litvinoff president 1 products research social research marketing research revenue 499.9 million infogroup2009 2 operating income 21.1 million infogroup2009 3 owner lake capital website opinionresearch.com opinion research corporation is a demographic health and market research company based in princeton new jersey . it was founded in 1938 by claude robinson and george gallup although gallup quickly left the firm in 1939 . 4 opinion research corp was acquired by infousa on august 4 2006 for 12 per share in cash . 5 the company announced its return to independent status through a partnership and majority investment from lake capital effective 1 july 2011 . 6 orc has its worldwide headquarters in princeton and offices across the u.s. europe and the asia pacific region . founded in 1938 orc offers a comprehensive portfolio of research products and services which provide insight into the attitudes and needs of both consumers and business executives across a range of industries . the company s expertise is focused in the areas of customer engagement strategies market planning & development employee engagement corporate brand & reputation management competitive intelligence and on demand business intelligence . 7 globally orc operates in asia as nwc opinion research with offices in australia singapore hong kong and china ; in europe as orc international with offices in london manchester and edinburgh ; and in the united states as orc with offices in princeton new york city chicago boston washington d.c. minneapolis and seattle . orc is a founding member of the council of american survey research organizations casro a member of the european society for opinion and marketing research esomar a member of the association of market and social research organizations in australia and a member of the mrs company partner service a uk based association for the promotion of professional standards . the company s research is seen around the world through the cnn opinion research corporation poll 8 and through its partnership with nyse euronext 9 on the annual nyse euronext ceo report 10 which surveys ceos of the new york stock exchange s listing companies on topics ranging from globalization and governance to strategy and human resources . references edit orc corporate leadership team . infogroup inc. form 10 k february 26 2010 . infogroup inc. form 10 k february 26 2010 . orc corporate history . infousa press release december 6 2006 orc international returns to independent status announces partnership with and investment from lake capital 7th july 2011 . infogroup inc. form 10 k february 26 2010 . obama approval hits new low cnn.com september 24 2010 . april 13 2006 . quicker employment recovery expected outside europe and the u.s. nyse euronext back to business ceo survey reveals nyse euronext press release june 10 2010 . quicker employment recovery expected outside europe and the u.s. nyse euronext back to business ceo survey reveals nyse euronext press release june 10 2010 . external links edit company website company profile at worldopinion.com uk website market research employee research customer research asia pacific website gallup & robinson inc. retrieved from https en.wikipedia.org w index.php title opinion research corporation & oldid 742299869 categories companies based in princeton new jerseycompanies formerly listed on nasdaqmarketing research companies of the united stateshidden categories articles needing additional references from june 2009all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 october 2016 at 22 07 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view