citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . april 2014 learn how and when to remove this template message real canadian superstore type subsidiary industry supermarket retail founded march 1979 products bakery beer select locations charcuterie clothing dairy deli frozen foods gardening centre gasoline select locations general grocery general merchandise liquor meat & poultry pharmacy photolab produce seafood snacks wine parent loblaw companies website realcanadiansuperstore.ca real canadian superstore is a chain of supermarkets owned by canadian food retailing giant loblaw companies . its name is often shortened to superstore . originating in western canada in the late 1970s early 1980s the banner expanded into ontario in the early 2000s as loblaw attempts to fend off competition from department stores including u.s. based wal mart . loblaw has tested alternative banners at some locations in ontario with some labelled as loblaw superstore and a few others as simply superstore ; for a time this was reflected in the chain s marketing which used a separate logo to advertise all of these banners . the company has since reverted to marketing the entire chain as real canadian superstore although some locations might retain other signage . contents 1 overview 2 history 3 relationship with other loblaw banners 4 locations 4.1 alberta 4.2 british columbia 4.3 manitoba 4.4 ontario 4.5 saskatchewan 4.6 yukon 5 see also 6 external links 7 references overview edit new logo being used at renovated locations with a modified loblaws l logo . it is a similar design to other loblaw owned retailers including box and no frills . logo used until 2005 logo previously used in advertising in ontario ; generic type for both loblaw superstore and real canadian superstore the stores carry a variety of goods but the vast majority of space is devoted to groceries and about a third of each store is set aside for electronics housewares and clothing . items in the latter two categories are mainly from loblaw s private labels such as president s choice life at home or joe fresh . as with many loblaw stores they offer corporate branded services such as photolab photo finishing and drugstore pharmacies . many outlets also boast a goodlife fitness club drive through pharmacies gas bars photo studios community rooms as well as walk in medical clinics managed by primacy medical . loblaws is working to cut costs and compete effectively with this multi format store . each store has a similar layout useful for both cost efficiency and shopper ease . also in an effort to cater to individual customer segments superstore buys specific products for different regions . superstore locations now top 20 000 square metres 220 000 sq ft . in the west superstores are operated by loblaw subsidiary westfair foods ltd. ontario stores are operated as part of loblaw s other banners including loblaws and zehrs although superstore is considered a separate chain and prices at one chain may not apply at the other . loblaw is centralizing its head office operations which includes the relocation of the general merchandise personnel from calgary alberta to brampton ontario to consolidate operations . in alberta where private liquor retailing is permitted a chain of 30 real canadian liquorstores operate mostly near real canadian superstores in that province . employees of loblaws and the real canadian superstore are members of the united food and commercial workers ufcw union . history edit the first real canadian superstore location opened in march 1979 in a former loblaws location in saskatoon saskatchewan under the name supervalu . numerous other supervalu locations opened across western canada before most gradually expanded into superstore sites ; the supervalu name is still in use in british columbia and the maritimes the latter branded as atlantic supervalu . the similarly named the real superstore was used in the united states from the 1970s up until the mid 1990s by the loblaws owned national supermarkets chain until the chain was purchased by competitor schnucks . superstore marks the return of loblaw s superstore format in the greater toronto area after the unsuccessful launch of the supercentre format in the 1980s and 1990s . in the early 21st century loblaw brought the superstore banner to ontario as a response to the introduction of large grocery sections in most canadian wal mart stores and other department stores and as a pre emptive strike against any plans by wal mart to bring its supercenter format to canada . originally ontario stores were co branded with the local loblaw banner i.e. loblaws the real canadian superstore but most shortened their name to reduce confusion and allow separate weekly specials for each chain . in 2003 loblaws purchased maple leaf gardens the former home of the toronto maple leafs and announced plans to convert it into a real canadian superstore which was criticised by historical groups such as friends of maple leaf gardens . loblaws later completed an agreement with ryerson university to convert a large part of the gardens into ryerson university s athletic centre which has a nhl regulation ice rink on the top floor under the roof for use by the university s hockey team and other facilities . loblaws opened up its half of the building under the loblaws name on november 30 2011 making it the company s new flagship store . the store has many tributes to the gardens past displays about the arena and a dot on the floor of the store marking original centre ice . the exterior of maple leaf gardens remained unchanged ; however during the ryerson part of the project the canopy and sign were replaced by a new canopy and sign based on the original 1940s version of the canopy and sign . the replacement has received much acclaim due to its historical accuracy to the original sign . citation needed new ontario locations began to open under the name loblaw superstore in late 2007 . since december 2008 ontario stores have used common flyers displaying a combined superstore loblaw real canadian logo . 1 however loblaw has not yet said whether one banner will eventually replace the other . in march 2009 the real canadian superstore in oakville became the loblaw superstore with new signage and colour scheme along with the weston location in summer 2009 . in fall 2009 the weston location had again reverted to real canadian superstore banner . later in late 2012 the weston location opened its gas bar . importance relationship with other loblaw banners edit there are no superstore locations as such in atlantic canada or quebec . however in recent years and particularly since 2008 atlantic superstore in the maritimes and dominion in newfoundland and labrador both also owned by loblaw have adopted similar store formats and a similar marketing approach to rcss . in quebec maxi and co. and some larger loblaws locations fill the void . it is not clear whether loblaw intends to eventually rebrand these stores to create a national superstore chain . as well there are a handful of large format loblaws and zehrs stores in ontario including certain locations in markham ottawa and kitchener which closely replicate the selection of food and general merchandise available at superstores . most of these locations were built around the same time as the first ontario superstores but nevertheless chose to use older brand names . locations edit the real canadian superstore adjacent to southland park in calgary alberta before renovations in july 2006 edmonton alberta inside the clareview superstore in august 2006 real canadian superstore in grimsby ontario december 2006 inside the grimsby store january 2006 inside the grimsby store april 2008 as of 2015 the superstore website lists 113 locations . 2 alberta edit 29 locations airdrie calgary 10 camrose edmonton 8 fort mcmurray grande prairie lethbridge lloydminster medicine hat red deer sherwood park spruce grove st. albert british columbia edit 27 locations abbotsford burnaby campbell river chilliwack coquitlam 2 courtenay cranbrook delta duncan kamloops kelowna langley mission nanaimo north vancouver penticton pitt meadows prince george richmond surrey 3 vancouver 2 vernon victoria westbank manitoba edit 11 locations brandon steinbach winkler winnipeg 8 ontario edit 38 locations ajax aurora brampton brockville chatham georgetown grimsby kitchener leamington london 2 midland milton mississauga 2 newmarket oakville oshawa 2 ottawa 3 peterborough sarnia scarborough simcoe st. catharines st. thomas strathroy sudbury thunder bay toronto 3 wasaga beach whitby windsor 2 saskatchewan edit 7 locations moose jaw prince albert regina 2 saskatoon 2 yorkton yukon edit 1 location whitehorse see also edit real canadian wholesale club real canadian liquorstore loblaw companies extra foods supermarkets in canada external links edit official website references edit superstore ontario website accessed december 8 2008 store locator at official website v t e george weston limited corporate directors a. charles baillie robert dart peter eby phillip farmer anne fraser r. donald fullerton anthony graham mark hoffman allan leighton john makinson robert prichard wendy rebanks galen weston galen weston jr. president s choice brands president s choice president s choice financial pc points pc mobile food or drink brands arnie s bagels brownberry country harvest exact george weston bakeries canada only interbake foods no name wonder bread canada only loblaw companies stores atlantic cash & carry atlantic superstore dominion extra foods fortinos freshmart loblaws maxi no frills provigo real canadian superstore saveeasy shoppers drug mart supervalu t & t supermarket valu mart wholesale club your independent grocer zehrs markets property maple leaf gardens loblaws at maple leaf gardens rights to these brands in the united states are owned by different companies . v t e supermarket chains in canada loblaw companies atlantic superstore dominion extra foods fortinos freshmart loblaws maxi no frills provigo real canadian superstore saveeasy supervalu t & t valu mart wholesale club your independent grocer zehrs metro inc. food basics metro super c march adonis overwaitea food group overwaitea foods pricesmart foods save on foods urban fare sobeys foodland freshco iga except in british columbia price chopper safeway sobeys thrifty foods other national chains costco walmart regional chains calgary co op ab calgary area choices market bc vancouver kelowna co op atlantic maritimes qc farm boy on ottawa area kingston fairway markets bc victoria area foodex nl galati market fresh on toronto h mart bc & on highland farms on greater toronto area iga bc longo s on greater toronto area march frais qc ottawa northern northmart northern canada saskatoon co op sk saskatoon area spud bc alberta whole foods market bc & ontario defunct banners a & p ayre s supermarkets commisso s food markets dominion food city galati brothers h ritage knob hill farms loeb miracle food mart sav a centre steinberg s super centre target ultra food & drug village food stores zellers 2 stores still remain in ontario list of supermarket chains in canada retrieved from https en.wikipedia.org w index.php title real canadian superstore & oldid 739587971 categories loblaw companiessupermarkets of canadahypermarketshidden categories articles needing additional references from april 2014all articles needing additional referencespages using infobox company with unsupported parametersall articles with unsourced statementsarticles with unsourced statements from august 2012official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent 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