manufacture and distribution for sale of ready to wear clothing and fabrics . incorporated in alba cuneo italy the group has 49 business operations in 34 countries . the group develops the apparel product stream in lockstep its store network currently encompassing 1 200 single branded stores . contents 1 history 2 current organization 3 bibliography 4 notes 5 external links history edit the firm was established at alba in 1947 by giuseppe miroglio son of carlo and angela miroglio both of whom ran a drapery business at the turn of the 19th century . the move from trade to industry dates back to when giuseppe miroglio decided to venture into the production of silk fabrics and the installation of looms . vestebene now miroglio fashion was established in 1955 . this division is dedicated to mass production of fashionable women s clothes . in 1958 the miroglio group broadened its sphere of activity by opening a modern dyeing special cloth finishing and textile printing plant thereby completing the fabric to garment production chain . vestebene started moving some of its production away from italy in the 1970s initially to greece and then to other countries from tunisia to egypt throughout the mediterranean . at the same time its fabric division diversified into the thread yarn and transfer paper industries . over the course of the next two decades the group opened new manufacturing operations in southern italy particularly in the apulia region . 1 in 1973 the fondazione opera elena miroglio now the fondazione elena e gabriella miroglio was established . this has a focus on raising awareness of cultural welfare and social issues . emphasis is placed on activities oriented towards group employees healthcare and economic support and towards their children nurseries holiday camps scholarships and not least towards the group s pensioners providing them with pleasure trips and other recreations . 2 the elena mir brand was launched in 1984 or 1985 according to its current website 3 . since 2005 the brand has been targeted at the more generous sizing womenswear sector . 4 by the mid 1980s the group was forging a strategic alliance with leading stylists such as moschino and krizia . eventually other brands were born such as caract re and diana gallesi as well as motivi in 1993 . 5 another milestone along the route to internationalisation was the group s entry into the bulgarian market accomplished in 2001 through acquisition of a legendary production site at sliven . 6 in october 2002 the president of the italian republic conferred on carlo miroglio chairman of the miroglio group the cavaliere di gran croce knight grand cross an insignia bestowed on those who in the course of their life and professional career have been singularly meritorious with long and conspicuous service in social commercial and industrial activities . 7 gaining shape in 2003 were rumours of imminent withdrawal by miroglio from its manufacturing facilities in southern italy starting with the production site at castellaneta earmarked for shut down in the spring 2004 . in december 2004 the miroglio group seals a joint venture agreement with elegant prosper a chinese enterprise specialising in mid upper bracket womenswear . the initial investment enabled the italian group to acquire a interest in the jointly controlled asian entity . the joint venture was primed primarily toward providing a platform for more vibrant brand growth and development . following in the wake thereof were specific projects all of which designed toward enhancing awareness of miroglio s italian brand names across the asian marketplace . 8 at end 2006 the miroglio group oversteps one thousand stores flying the miroglio banner . 9 during 2007 on occasion of the international women s day the insignia of cavaliere della repubblica order of merit of the italian republic was awarded to elena miroglio . the insignia was bestowed by virtue of the contribution made by the elena mir brand and by the group toward emancipating women from a constrictive concept of beauty as declared during the award ceremony by giorgio napolitano president of the italian republic . 10 in june 2008 the miroglio group acquired a stake in the ayaydin group a sector leading competitor specialising in womenswear fashion across the turkish marketplace . as agreed by contract the miroglio group works toward building up the market footprint forged by the ayaydin group across the homeland and across emerging markets such as russia romania ukraine bulgaria kazakhstan and moldavia . the contract contemplates an important five year investment plan . 11 shut down at end 2008 was one other production site managed and operated by the group at ginosa in apulia becoming the subject of parliamentary questions and debate . 12 13 in september 2009 the motivi brand had 500 single branded stores 340 stores in italy and 160 stores abroad . the brand is distributed in 36 countries with significant market presence in russia 45 proprietary stores and in the rest of eastern europe 50 stores scattered across romania poland croatia and lithuania . current organization edit the miroglio group operates through two separate and distinct companies miroglio fashion specialising in womenswear and miroglio textile specialising in fabrics spun yarns and transfer paper . the womenswear brands clustered under the group are motivi a fast fashion brand name created in the 1990s for younger customers ; oltre created in 2001 by way of spontaneous flow down from motivi with customer profile targeted toward to the over 35 ; and fiorella rubino the brand for the more generous sizing womenswear sector . increasing demand for comfortable yet stylish and fashionable clothing culminated into elena mir the brand leader heading the curvy womenswear sector . the miroglio group s more generous sizing business segment is multi pronged by luisa viola and per te by krizia developed in partnership with the milan stylist mariuccia mandelli . clustered within the regular sizing bracket of the market are such brands as caract re and diana gallesi . bibliography edit carugati decio g. ; marsano beba vestebene miroglio . cinquant anni di storia attraverso la moda 2005 101 p. ill . rilegato mondadori electa collana industria e design notes edit miroglio in puglia su corriere del giorno la fondazione miroglio our story . elena mir . retrieved 26 october 2014 . articolo del corriere della sera carugati marsano in bibliografia l entrata nel mercato bulgaro comunicazione del quirinale miroglia in cina stile.it comunicato sul sito ufficiale articolo di repubblica comunicazione sul sito ufficiale interrogazione parlamentare del 24 09 08 risposta all interrogazione del 23 04 09 external links edit official website retrieved from https en.wikipedia.org w index.php title miroglio & oldid 740567842 categories alba piedmonthidden categories use dmy dates from september 2016 navigation menu personal tools not logged 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