an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2016 learn how and when to remove this template message indix industry product intelligence founded 2010 founder sanjay parthasarathy headquarters seattle washington united states and chennai india key people sanjay parthasarathy founder and ceo sridhar venkatesh vp of product satya kaliki architecture & engineering john o rourke vp or marketing sheen khoury chief customer officer zahoor j mohamed director of engineering rajesh muppalla director of engineering sameer brij verma board observer services cloud based product intelligence platform number of employees 70 website indix.com indix is a company based in seattle washington in the united states that is attempting to build the world s broadest and deepest product catalog to enable every app and website to become product aware . indix currently offers a cloud based product intelligence platform . the platform helps brands and retailers gathering organizing and analyzing product related information visualizing key insights and enabling decisions based on real time information . in addition to indix s comprehensive product intelligence application it provides access to apis that enable developers to build product aware applications . the big data startup is headquartered in seattle with a product development office in chennai and was founded in 2010 by former microsoft executive sanjay parthasarathy . 1 2 3 contents 1 background 2 services 2.1 api 3 funding 4 references 5 external links background edit indix s ceo and founder is sanjay parthasarathy . 4 5 parthasarathy retired from microsoft in 2009 where he worked for 19 years in an executive capacity notably starting and running the company s developer & platform evangelism division from 2000 to 2007 . 2 on retiring from microsoft he moved his family to india where he intended to launch a software company that would tackle key business problems facing companies in the changing world of commerce . 4 5 the company raised a successful angel investment round in the spring of 2012 and parthasarathy subsequently established its headquarters in seattle . 4 5 other co founders of indix include sridhar venkatesh rajesh muppalla satya kaliki and jonah stephen jeremiah . 6 services edit indix s services are centered on proprietary algorithms that structure crawled product data and an analytics and data visualization application . 1 5 the app combines publicly available product data procured through crawling a website with the existing private information that a company may have . 2 the database offers coverage for most consumer retail product categories . 1 the database also includes many industrial and business to business products . indix applies tens of thousands of product attributes to products in the database as well as hundreds of pre computed insights . 1 indix provides brands and retailers with access to data such as specifications facets availability assortment promotions and real time pricing information . 7 in comparison to offerings from google which are influenced by google s utilization of relevance algorithms or amazon which is limited to only the products in its own catalog indix s infinite product catalog helps all client facing digital media and environments become more product aware . 1 api edit the indix api utilizes a representational state transfer restful interface with nine endpoints including brand store category product search single product details and product price history . 7 the api is intended to function as a tool for product assortment price catalog enrichment etc. optimization to medium and large sized brands and retailers . 7 it is also meant to help developers build product aware applications that connect consumers with the right product at the right time . 7 funding edit in 2013 indix raised a series a round of funding from nexus venture partners and avalon ventures . 5 8 last year the company raised 8.5 million in its series a 1 round . 9 additional angel funding has come from venky harinarayan s. somasegar and anand rajaraman of walmartlabs . 1 in 2015 indix raised 15 million in a series b round led by nokia growth partners and included participation from nexus venture partners and avalon ventures . 10 references edit a b c d e f pankaj mishra january 14 2014 indix is building a catalog of over 1 billion consumer products to help brands sell better techcrunch retrieved february 17 2014 a b c taylor soper november 16 2013 ex microsoft exec launches indix to help product managers make data driven decisions geekwire retrieved february 17 2014 brier dudley october 16 2013 ex microsoft vp launches indix product intelligence platform the seattle times brier dudley s business technology blog retrieved february 17 2014 a b c benjamin romano april 15 2013 a billion prices and counting big data ambition at startup indix xconomy retrieved february 17 2014 a b c d e benjamin romano november 16 2013 indix brings big data analytics & visualizations to product managers xconomy retrieved february 17 2014 sonam gulati october 17 2013 nexus backed enterprise startup indix launches big data platform for brands & retailers techcircle retrieved february 17 2014 a b c d mark boyd november 13 2013 indix releases alternative to google shopping api programmable web retrieved february 17 2014 liz gannes october 16 2013 indix is an index of all the world s e commerce inventory all things digital retrieved february 17 2014 indix raises additional 8.5 million from avalon nexus to build world s largest product database for brands techcrunch retrieved june 30 2015 murphy ian p. indix raises 15 million in new funding . retail dive . retrieved june 30 2015 . external links edit official website retrieved from https en.wikipedia.org w index.php title indix & oldid 732766762 categories companies 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