industry hospitality headquarters beaconsfield england uk area served england key people stephen spouge owner director robert wade chairman parent swayfields website extra msa extra msa services ltd is a company which operates 9 motorway service stations in the united kingdom mainly on primary routes . it is based at beaconsfield services previously being in the centre of lincoln . it is also known as extra msa forecourts ltd. many of the brands at extra locations including m & s simply food costa and greggs are operated by moto the uk s largest service area operator and extra s biggest competitor . contents 1 market position 2 outlets 2.1 service stations 2.2 petrol stations with basic services 2.3 future stations 3 facilities 3.1 restaurants 3.2 coffee houses 3.3 retail outlets 3.4 petrol stations 3.5 hotels 4 see also 5 references 6 external links 6.1 news items market position edit extra is the fourth largest service station operator in the uk behind moto 1st welcome break 2nd and roadchef 3rd . it came into operation after the government deregulated motorway services to encourage more competition and its first site opened in december 2000 at cambridge . peterborough opened in january 2001 and baldock in july 2001 . citation needed outlets edit service stations edit extra developed its first three service stations at a cost of 60m . the parent company was set up in 1992 by stephen spouge who is now chairman . its service stations are designed by nash and partners of west sussex . 1 the fuel reservoirs are built by wefco of gainsborough . it originally planned 17 service stations and currently operates a total of 9 service stations and 2 petrol stations at competitor owned sites baldock a1 a1 m j10 via a507 beaconsfield m40 j2 via a355 blackburn with darwen m65 j4 cambridge a14 j28 cullompton m5 j28 peterborough a1 a1 m j17 via a605 cobham between j9 & j10 of the m25 petrol stations with basic services edit tibshelf formerly chesterfield between j28 & j29 of the m1 winchester between j8 & j9 of the m3 future stations edit extra is currently the fastest developing service station operator in the uk with three areas opening one each year up to 2010 . the most recent station to open was at cobham in late 2012 . future sites plan to maximise areas of the road system that have few service areas and will be developed by swayfields ltd who own the extra company . service stations due to open sheffield m1 j35 2 solihull between m42 j5 & j6 facilities edit restaurants edit mcdonald s kfc chopstix el mexicana jd wetherspoon greggs operated by moto nando s patisserie valerie carvery express chozen noodle tossed coffee houses edit starbucks coffee costa coffee operated by moto retail outlets edit whsmith m & s simply food operated by moto quicksilver gambling amusement arcades petrol stations edit shell bp hotels edit days inn travelodge ibis budget see also edit rest area moto welcome break roadchef references edit motorway service areas nashandpartners.co.uk . retrieved 3 december 2011 http www.sheffieldmotorwayservices.co.uk external links edit extra official website motorway services online extra news items edit independent april 2008 times april 2008 forecourt trader september 2007 property week september 2006 business weekly november 2000 v t e extra service areas locations baldock beaconsfield blackburn with darwen cambridge cullompton baldock peterborough cobham locations with basic services chesterfield folkestone winchester food franchises kfc lp4 mcdonald s starbucks retail franchises marks & spencer simply food whsmith fone bitz fuel shell motels etap hotel travelodge days inn v t e motorway service stations in the united kingdom current extra baldock beaconsfield blackburn with darwen cambridge cobham cullompton derby with burton leicester peterborough euro garages rivington ross spur moto birch bridgwater burton in kendal cardiff west cherwell valley chieveley doncaster north donington park exeter frankley heston hilton park grantham north kinross knutsford lancaster forton leigh delamere medway pease pottage reading scotch corner severn view southwaite stafford northbound stirling swansea tamworth thurrock toddington trowell wetherby winchester woolley edge todhills roadchef annandale water bothwell chester clacket lane durham hamilton killington lake maidstone magor northampton norton canes pont abraham rownhams sandbach sedgemoor southbound stafford southbound strensham taunton deane tibshelf watford gap welcome break abington birchanger green burtonwood cardiff gate charnock richard corley derby south fleet gretna green gordano hartshead moor hopwood park keele leicester forest east london gateway membury michaelwood newport pagnell oxford sarn park sedgemoor northbound south mimms telford warwick woodall westmorland gloucester services tebay services category list retrieved from https en.wikipedia.org w index.php title extra service areas & oldid 740950180 categories catering and 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