branding newschannel 10 slogan the most watched news in the panhandle channels digital 10 vhf subchannels 10.1 cbs 10.2 newschannel 10 too 10.3 telemundo 10.4 newschannel 10 24 7 translators see article affiliations cbs owner raycom media kfda keyu license subsidiary llc first air date april 4 1953 ; 63 years ago 1953 04 04 sister station s keyu keyu fm kcbd lubbock former channel number s 10 vhf analog 1953 2009 9 vhf digital until 2009 former affiliations abc secondary 1953 1957 upn subchannel until 2006 transmitter power 20.8 kw height 466 meters 1 529 ft facility id 51466 transmitter coordinates 35 17 34 n 101 50 42 w 35.29278 n 101.84500 w 35.29278 ; 101.84500 coordinates 35 17 34 n 101 50 42 w 35.29278 n 101.84500 w 35.29278 ; 101.84500 licensing authority fcc public license information profile cdbs website www.newschannel10.com kfda tv virtual channel 10 is the cbs affiliated television station in amarillo texas . the station is currently owned by raycom media . the station is broadcast throughout its coverage area across the texas and oklahoma panhandles eastern new mexico and southwestern kansas over the air as well as cable carriage and through a network of 19 additional uhf translators in distant locations . kfda studios and transmitter are located on broadway drive in amarillo one mile west of cherry avenue . contents 1 digital channels 2 history 3 programming 4 notable former on air staff 5 translators 6 references 7 external links digital channels edit former logo for kzbz before becoming news channel 10 too former owner drewry communications group operated independent station newschannel 10 too on digital channel 10 2 ; until 2015 its programming was simulcast on analog low power station kzbz lp . previously kzbz was upn amarillo which launched to replace kcpn lp as that network s affiliate . a digital subchannel of kvii tv gained the affiliation for the new cw network which merged the programming assets of both upn and the wb while kcpn affiliated with the news corporation owned mynetworktv . telemundo affiliate keyu the successor to ktmo lp is simulcast on channel 10 3 . on january 31 2014 latv amarillo was replaced by a 24 7 local news and weather channel from kfda called newschannel 10 24 7 . 1 kfda s broadcasts became digital only effective june 12 2009 . 2 channel video aspect psip short name programming 3 10.1 1080i 16 9 kfda hd main kfda tv programming cbs hd 10.2 480i 4 3 kzbz newschannel 10 too 10.3 keyu telemundo 10.4 latv newschannel 10 24 7 history edit the station signed on the air on april 4 1953 several weeks after nbc affiliate kgnc tv channel 4 now kamr tv . kfda tv was originally owned by the amarillo broadcasting company along with kfda radio 1440 am . it has always been a cbs affiliate 4 but channel 10 also carried programming from abc until kvii channel 7 signed on in 1957 ; kfda radio was an abc radio affiliate . 5 in 1954 the texas state network tsn acquired a 75 percent controlling stake in kfda am tv from the original stockholders for 525 000 with charles b. jordan retaining his 25 percent interest ; 5 6 in 1958 jordan divested his stake in kfda tv to tsn in exchange for full ownership of kfda radio . 7 8 despite this separation of ownership the kfda stations continued to share a base call sign until 1966 when the radio station became kpur . 9 during the mid 1960s kfda tv acquired two satellite stations to expand its viewing area . in 1964 tsn purchased kica tv channel 12 a cbs and abc affiliate in clovis new mexico from marshall enterprises for 350 000 10 11 and changed its call letters to kfdw tv . 12 the following year kswb channel 8 the cbs affiliate in elk city oklahoma was acquired from southwest broadcasting company for 275 000 ; 13 following the sale in 1966 kswb changed its call letters to kfdo tv 14 and moved to sayre . 15 the owner of kfda tv and its satellites changed its name from texas state network to bass broadcasting company in april 1965 16 following tsn s sale of kfjz am fm in fort worth to a company that subsequently took on the texas state network name 17 18 . the following year the bass family led by perry r. bass who already owned 16 percent of the stations acquired a majority stake in the company from the sid w. richardson foundation a move that followed concerns from congress and the department of the treasury regarding nonprofit foundations business interests and gene l. cagle who gave up his interest in bass in exchange for acquiring krio in mcallen from the company for nearly 2.3 million . 19 the bass family chose to exit broadcasting in the mid 1970s to focus on oil and gas exploration . 20 kfdo tv was sold to marsh media for 300 000 in 1975 21 and the following year changed its call letters to kvij tv 22 and became a satellite of kvii tv ; 21 kvij ceased operations in 1992 . later in 1976 kfda tv was sold to panhandle telecasting company originally known as amarillo telecasters a partnership of ray herndon majority owner of kmid tv in midland and r.h. drewry owner of kswo tv in lawton oklahoma for 2.8 million . 23 24 the kfda sale did not include kfdw tv 23 which went with bass remaining stations to mel wheeler inc. a few months later in a 2.2 million deal ; 20 after subsequent sales kfdw would become kmcc tv a satellite of lubbock abc affiliate kamc in 1979 and kvih tv a satellite of kvii in 1986 kvih remains a kvii satellite to this day . drewry would acquire majority control of kfda for 3 million in 1984 . 25 26 in 2002 kfda tv was the first amarillo station to simulcast in high definition . on february 23 2011 kfda became the first television station in the west texas region to upgrade its local newscasts to high definition and also upgraded its master control facilities to allow syndicated programming to be broadcast in hd . 27 on august 10 2015 raycom media announced that it would purchase drewry communications for 160 million . 28 drewry had originally planned to sell its stations to london broadcasting in 2008 ; 29 however by january 2009 that deal fell through . 30 the sale to raycom media was completed on december 1 . 31 programming edit kfda tv carries the entire cbs network schedule . syndicated programming on kfda includes dr. phil who wants to be a millionaire jeopardy opposite wheel of fortune on kvii tv inside edition and the doctors . other syndicated programming that has aired on the station over the years were ricki lake pm magazine the donny osmond version of pyramid the new price is right with doug davidson hollywood squares and wwf championship wrestling among many others . notable former on air staff edit jim reese early 1950s brian wilson now on wmal am washington d.c. translators edit kfda is rebroadcast on the following low power stations list of translators city callsign bovina texas k38kz d canadian texas k33cq d capulin new mexico k46by d childress texas k50cq d clarendon texas k51cb d clovis new mexico kzbz cd gruver texas k44cc d guymon oklahoma k32gd d kress tulia texas k41ca d mobeetie texas k39an d memphis texas k42al d perryton texas k36ma d quanah texas k41hq d turkey texas k26jr d references edit newschannel 10 launches source for local 24 7 news and weather newschannel10.com january 31 2014 . http www.newschannel10.com global story.asp s 9797488 http www.rabbitears.info market.php request station search & callsign kfda station 100th affiliate joins cbs tv network pdf . broadcasting telecasting . march 23 1953 . p. 73 . retrieved june 14 2015 . a b tsn acquires kfda control pdf . broadcasting telecasting . november 16 1953 . p. 64 . retrieved june 14 2015 . transfer bids filed for kfda am tv ktok pdf . broadcasting telecasting . january 11 1954 . p. 56 . retrieved june 14 2015 . changing hands pdf . broadcasting . december 16 1957 . p. 80 . retrieved june 14 2015 . for the record pdf . broadcasting . january 13 1958 . p. 110 . retrieved june 14 2015 . for the record pdf . broadcasting . august 29 1966 . p. 83 . retrieved june 14 2015 . changing hands pdf . broadcasting . january 27 1964 . p. 60 . retrieved june 14 2015 . for the record pdf . broadcasting . february 3 1964 . p. 82 . retrieved june 14 2015 . for the record pdf . broadcasting . march 30 1964 . p. 149 . retrieved june 14 2015 . for the record pdf . broadcasting . july 12 1965 . p. 86 . retrieved june 14 2015 . for the record pdf . broadcasting . march 14 1966 . p. 94 . retrieved june 14 2015 . station turnover evens off pdf . broadcasting . february 27 1967 . p. 78 . retrieved june 14 2015 . for the record pdf . broadcasting . april 26 1965 . p. 76 . retrieved june 14 2015 . for the record pdf . broadcasting . march 8 1965 . p. 92 . retrieved june 14 2015 . for the record pdf . broadcasting . october 18 1965 . p. 112 . retrieved june 15 2015 . richardson sale of properties ok d pdf . broadcasting . february 7 1966 . p. 46 . retrieved june 15 2015 . a b changing hands pdf . broadcasting . august 16 1976 . p. 30 . retrieved june 15 2015 . a b changing hands pdf . broadcasting . october 13 1975 . p. 35 . retrieved june 15 2015 . call letters pdf . broadcasting . february 23 1976 . p. 105 . retrieved june 15 2015 . a b changing hands pdf . broadcasting . may 10 1976 . p. 30 . retrieved june 15 2015 . changing hands pdf . broadcasting . may 10 1976 . p. 41 . retrieved june 15 2015 . changing hands pdf . broadcasting . october 31 1983 . p. 70 . retrieved june 15 2015 . changing hands pdf . broadcasting . february 6 1984 . p. 164 . retrieved june 15 2015 . winslow george march 7 2011 . west texas gets hi def news . broadcasting & cable . retrieved june 14 2015 . jessell harry a. august 10 2015 . raycom buying drewry for 160 million . tvnewscheck . retrieved august 10 2015 . newschannel 10 is purchased by london broadcasting . newschannel 10 . june 30 2008 . retrieved october 22 2009 . london adds a market leaves a crater . television business report . january 16 2009 . retrieved october 22 2009 . raycom media completes 160 million acquisition of drewry communications broadcasting & cable retrieved 1 december 2015 . cable channel shuffle heralds area s hdtv era . amarillo globe news . september 15 2002 . external links edit official website query the fcc s tv station database for kfda biafn s media web database information on kfda tv v t e broadcast television in the texas panhandle oklahoma panhandle high plains area including amarillo amarillo and surrounding area kacv tv 2.1 pbs 2.2 v me kamr tv 4.1 nbc 4.2 mntv 4.3 laff kbex lp 6 wn kvii tv 7.1 abc 7.2 cw 7.3 comet kfda tv 10.1 cbs 10.3 keyu 10.4 24 7 news and weather kwet 12.1 pbs oeta 12.2 oeta okla 12.3 create 12.4 pbs kids kdax ld 13 daystar kcit 14.1 fox 14.2 grit 14.3 escape 14.4 bounce tv kauo ld 15.1 bounce tv 15.2 drtv 15.3