improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . september 2015 this article may require copy editing for grammar style cohesion tone or spelling . you can assist by editing it . september 2015 learn how and when to remove this template message this article s use of external links may not follow wikipedia s policies or guidelines . please improve this article by removing excessive or inappropriate external links and converting useful links where appropriate into footnote references . september 2016 learn how and when to remove this template message learn how and when to remove this template message eshakti.com industry retail apparel e commerce founded 1999 1 headquarters based seattle united states operations new york city united states california united states chennai india products clothing women s apparel accessories website eshakti.com eshakti.com is an online women s apparel company that offers size 0 36w and specializes in mass customization on designer clothes for women . contents 1 history 2 overview 3 products 4 business model 5 recognition 6 today 7 references 8 external links history edit eshakti began as a small website offering basic cottons and modestly embellished pieces . as they grew they were tasked with providing design and fit solutions to meet the growing customers needs . eshakti started in apparel around 2004 though as a multi product company it seems to have been started earlier . after 2005 eshakti dropped all products other than women s apparel . 1 in an interview with plussize.about.com 2 eshakti is described as the brainchild of b.g.krishnan who with two angel investors launched the business . the brand exploited the opportunity that the internet provided for mass customization . shakti means power or strength in sanskrit eshakti means the power of the net . overview edit by keeping up with technological advancements eshakti can provide fashion customization at a modest cost . with design teams based in new york city california & india a diverse fashion perspective is offered to the consumer . apparently ready sizes are not stocked . each style whether standard sized custom styled or custom sized is cut to order . this helps them to cut down merchandise warehousing costs and keep fashion affordable . products edit eshakti offers a size range from size 0 to 36w on all its designs . eshakti offers custom styling and sizing on almost all its products except on their overstock selections . their designs are sometimes embellished via print embroidery and fabric texturing . in march 2015 eshakti expanded its product line with its first ever bridal collection and first ever custom made pants collection . 3 4 business model edit eshakti uses personalized marketing viral marketing and relationship marketing . the primary sources of the company s rapid growth appear to have been from repeat customers and numerous word of mouth recommendations around the blogosphere . 5 6 7 eshakti claims to let a woman shop for exactly what she wants the fabric color body styling and sizing . 8 9 in an interview with vccircle.com which is part of the vccircle network krishnan is quoted as having said what differentiates eshakti from other e com firms in the fashion business is the fact that its buyers can customise the size and the style of the garments on offer . in other words now women can get tailor made garments that will be a perfect fit . 10 in october 2011 it is revealed to have raised 3 million from idg ventures . 11 12 13 it has been speculated that the company proposes to use the funding for scaling up operations expanding to newer product lines and focus on the indian market . 14 yahoo s contributor network covered eshakti in an article how to get michelle obama s cover look from essence magazine as a store that offers dress options that look similar to the first lady s cover look . 15 recognition edit new york live nbc featured eshakti in a segment about custom fit clothing . 16 the show s host lilliana vazquez along with her male host counterpart square off in a battle of the sexes to determine who has it better when it comes to finding custom but affordable fashion in nyc . the clip highlights the brand s custom capabilities along with sizing and great shots of the variation in product . internetretailer.com nominated eshakti as one of the best of the web internet retailer hot 100 2012 . 17 in april 2012 jezebel.com one of the popular feminist blogs owned by gawker media aimed at women s interests featured eshakti s customization capabilities in an article titled how much would you pay for a dress that fits just right 18 voted as one of the five best online custom clothing stores 19 in may 2012 by lifehacker.com eshakti s claim to fame reached a new high . wall street journal s print edition wsj.com prominently included eshakti in an article highlighting the pattern making process 20 the pattern making process at eshakti . source the wall street journal in a tv segment by abcnews.com two of eshakti s outfits were featured in a story covering top 3 celebrity accessories for less 21 today edit spring summer 2013 seem to have catapulted eshakti on to a different league . articles by the atlanta journal constitution 22 a mother s day feature by the huffington post 23 yahoo s contributor network 24 have re established the company s credentials in providing customized fashion apparel . chicago wciu s morning show you and me this morning 25 featured eshakti s customization capabilities showcasing eshakti styles on models . style representative kathie young spoke of the website s ease of use the brand s custom sizing and styling options the variety of styles available the range of sizes the price range of their products and the shipping time . in addition eshakti s facebook page was noted as a great resource for style availability and brand information references edit eshakti plus sized fashion interview . plussize.about.com . june 17 2010 . retrieved december 28 2011 . about plus size fashion clothes and tips for the full figured woman . plussize.about.com . december 21 2011 . retrieved december 28 2011 . marcy cruz blog editor 2015 03 06 . eshakti unveils first ever bridal collection in sizes 0 36 . plus model mag . retrieved 2015 09 06 . marcy cruz blog editor 2015 03 12 . eshakti launches their first ever custom made pants collection . plus model mag . retrieved 2015 09 06 . chaves tricia december 5 2011 . dresses and outfits inspired by my week with marilyn yahoo shine . shine.yahoo.com . retrieved december 28 2011 . vishnu 5 27 2011 3 13pm march 30 2011 . online boutique of the week eshakti . stylelist . retrieved december 28 2011 . cs1 maint multiple names authors list link plus size casual dresses from eshakti plus size clothing magazine news reviews & fashion . plus size clothing magazine . november 11 2010 . retrieved december 28 2011 . clothing guide plus size casual tops from eshakti part 2 clothing guide blog . writerswritingwa.org . march 25 2011 . retrieved december 28 2011 . clothing guide plus size casual tops from eshakti part 3 clothing guide blog . writerswritingwa.org . june 30 2011 . retrieved december 28 2011 . us market was better suited for e com when we started eshakti ceo . vccircle . december 6 2011 . retrieved december 28 2011 . idg ventures . idg ventures . retrieved december 28 2011 . sinha on 10 october 2011 . idg ventures invests 3mn in eshakti online apparel firm . pluggd.in . retrieved december 28 2011 . cs1 maint multiple names authors list link monday nov 28 2011 at 0052 hrs ist november 28 2011 . fashion on top e retail set to be a r7 000 cr business by 15 . financialexpress.com . retrieved december 28 2011 . cs1 maint multiple names authors list link idg ventures buys stake in eshakti.com corporate news . livemint.com . october 9 2011 . retrieved december 28 2011 . chaves tricia november 28 2011 . how to get michelle obama s cover look from essence magazine yahoo shine . shine.yahoo.com . retrieved december 28 2011 . custom fit clothing . thad rueter november 30 2011 . merchandising and design faith no more . internet retailer . retrieved december 28 2011 . how much would you pay for a dress that fits just right . five best online custom clothing stores . liberation from the size tag . the wall street journal . dress to impress . for a better fit try custom clothing . cachet courtney may 2 2013 . cool gifts for hot moms . huffington post . how to dress professionally as the temperature rises . they design . you customize . external links edit official website retrieved from https en.wikipedia.org w index.php title eshakti & oldid 743944079 categories companies based in washington state online clothing retailersonline retailers of the united statesclothing retailers of the united stateshidden categories cs1 maint multiple names authors listorphaned articles from september 2015all orphaned articleswikipedia articles needing copy edit from september 2015all articles needing copy editwikipedia external links cleanup from september 2016wikipedia spam cleanup from september 2016use mdy dates from december 2011pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 12 october 2016 at 04 28 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view