manila philippines founder s vince golangco website www.wheninmanila.com alexa rank 32 552 march 2016 1 type of site lifestyle magazine social media available in english launched september 1 2009 current status active when in manila is an online metro guide focused on manila and the philippines . it was created by vince golangco on september 1 2009 . it publishes news reviews and information on food culture music fashion travel and other lifestyle topics . when in manila is privately owned . the cost of operating the website is funded primarily by online advertising . it has over 200 contributors who earn revenue from the google adsense ads that are displayed alongside their articles . it has garnered a number of awards since its launch . contents 1 history 2 content 3 revenue 4 awards 5 see also 6 references 7 external links history edit when in manila the preposition is deliberately capitalized to convey its mission as a metro guide highlighting the latest lifestyle trends and developments 2 creator vince golangco after studying and working in the us traveled the world and settled in the philippines because he fell in love with the country . 3 he originally launched when in manila as a video blog with a staff of four a writer golangco two videographers and a webmaster . 2 the group soon realized that they were spending the majority of their time handling video production yet their videos were not getting as many views as their articles . they began focusing on the written content instead . we were actually renting a big expensive camera for 10 000 per day and trying to cram in as much shooting time as possible . then one day i was at a restaurant i wanted to feature and didn t have my crew with me so i just took a bad video with my camera that video ended up getting more views than the professional videos we did golangco observed . 2 on july 5 2013 when in manila took home best photo blog microblog at the tatt awards and as a result the wheninmanila hashtag trended on twitter philippines well into the next morning as a result of netizens tweeting and retweeting the news . this was later revealed to have been planned by their digital media consultant . 4 as of august 2013 it was reported that when in manila has over 200 contributors hosting and unifying the broadest independent community of writers and bloggers in the country . it gets over 350 000 visitors per month and has more than 100 000 twitter followers . according to the philippine daily inquirer alexa.com ranks when in manila as the 3rd most popular metro guide in the philippines . 2 content edit the content of articles published by when in manila is grouped into the following sections news & features food & restaurants nightlife & events travel & adventure lifestyle & places and fashion & beauty . the editorial tone is positive according to golangco . there really hasn t been much we try to stay away from . i don t like smoking so we ve turned down a few smoking related features . we also try to stay away from gossip or negative things . 2 when in manila is written in an informal tone . revenue edit when in manila generates its revenue from selling banner ad space sponsored content events and consulting . local advertisers have included sm globe smart bpi jollibee rufo s meralco and pldt . foreign corporations have also found the online metro guide to be an effective channel to reach filipinos with sony asus mcdonald s kfc coca cola kia visa mastercard and johnnie walker having advertised . 2 when in manila compensates its contributors by allowing them to earn from clicks to the google ads that run alongside their stories . it works really well golangco reports as contributors are incentivized to provide high quality content that will get read and shared . the more readers an article gets the more clicks the ads next to it can potentially receive and the more money the writer can make since they are paid per click . 2 awards edit digital filipino 1 emerging influential blog 5 2010 unilever sooo pinoy ultimate food blogger mae ilagan 6 2012 rotary club of manila tourism award vince golangco 7 2012 tatt awards best photo blog microblog 4 2013 see also edit list of websites about food and drink references edit wheninmanila.com site info . alexa internet . retrieved 2016 03 11 . a b c d e f g tony ahn august 8 2013 . when in manila growing guide . inquirer libre . retrieved august 9 2013 . jusay annalyn june 7 2010 . wheninmanila.com and beyond . manila bulletin . a b winners of tatt awards honored one pulls twitter stunt . interaksyon.com . interaksyon . july 14 2013 . retrieved august 11 2013 . toral jannette september 15 2010 . winners top 10 emerging influential blogs 2010 . inflentialblogger.net . retrieved august 11 2013 . congratulations to mae illigan of when in manila . unilever . retrieved august 11 2013 . ayala tan belmonte lead rotary tourism awardees . philstar.com . philstar . march 6 2012 . retrieved august 11 2013 . external links edit official website v t e media and entertainment companies of the philippines major companies abs cbn corporation gma network tv5 network minor companies manila broadcasting company solar entertainment corporation viva entertainment television abs cbn beam ebc gma nbc nine media corporation pbc rpn tv5 zoe radio abs cbn my only radio radyo patrol bombo radyo brigada capitol broadcasting center easy rock gma radio energy fm magic mbn mellow fm aliw broadcasting corporation rmn radyo ronda radyo5 pay tv abs cbn cable channels all youth channels fng philippines solar viva tv motion picture apt entertainment bigfoot entertainment gma films octoarts films reality entertainment regal entertainment solar pictures star cinema tape inc. viva films music gma records ivory music & video mca music polyeast star music universal vicor viva records warner music philippines print abs cbn publishing inquirer group manila bulletin manila times one mega group star group of publications summit media sun.star the standard state owned ibc ptv pbs regional abs cbn regional apollo cltv 36 gma regional tv notre dame pbc pbn radiocorp sbc religion cmn cebsi delta febc gateway broadcasting hope channel philippines sonshine the edge radio tv maria light network new media abs cbn digital media clickthecity digify digital5 gma new media mavshack philippine entertainment portal rappler rivals.ph when in manila yehey yugatech retrieved from https en.wikipedia.org w index.php title when in manila & oldid 709827314 categories websites about food and drinkinternet companies of the philippinesphilippine blogsphilippine web mediaculture in metro manilacompanies based in manilacompanies established in 2010 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 13 march 2016 at 09 16 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view