buy type private industry technology founded 2004 headquarters salt lake city utah united states products business software retail website www.experticity.com experticity is a salt lake city ut based company that helps brands and retailers improve retail conversations through education product seeding and by offering first hand product experience to retail sales associates and category specific experts . 1 the company has two web based services 3point5 . com which brands and retailers use to deliver interactive product trainings for retail sales associates and promotive.com which brands use to facilitate product trials with experts and enthusiasts . 2 contents 1 history 2 products 3 executive leadership 4 references 5 external links history edit the company was founded in 2004 by paul kirwin under the name 3point5 inc. referencing the fact that 3.5 feet was considered the optimal distance between two people in a one one one conversation . 3 kirwin s idea was to create an entertaining web based training platform for retail salespeople using brand discounts to incentivize them to complete training . built on kirwin s television news background kirwin productions was founded in 1985 and specialized in creating videos to train retail salespeople on a brand s new technology and products . 4 it was here that kirwin got the idea of training retail salespeople online . in 2007 3point5 acquired influence technologies which among other things operated a discount marketplace for influencers called broform.com . 5 broform was renamed promotive . in 2009 the company changed its name to swarm builder . 6 the same year it purchased a platform and named it promotive.com . 7 in 2010 the company was ranked 100th on inc. magazine s list of 500 fastest growing companies . 8 in 2012 swarmbuilder was rebranded as experticity . 9 based on the idea that when buying a product everyone wants to get advice from an expert . the name experticity was purchased from an unrelated seattle based business . 10 today 3point5 and promotive are both services offered under the name experticity . products edit 3point5 . com 11 trains retail sales associates across various industries through a patented edu game format . 12 when sales associates complete edu games demonstrating product knowledge they are rewarded with gratis or discounted products from the brand sponsoring the training . promotive.com is an online marketplace for experts with significant personal and professional industry influence . promotive.com automates brand incentive programs and rewards industry professionals and influencers with product offers discounts samples and insider knowledge applicable to their field of expertise . each of the experticity platforms displays users expert score which is a composite blend of product knowledge purchases and professional experience . 13 executive leadership edit tom stockham is the ceo of experticity having served on the company s board of directors since 2007 . 14 he was formerly ceo and president of ancestry.com and president of ticketmaster.com . references edit 1 2 3 4 5 6 7 8 9 10 11 12 13 14 http www.crunchbase.com company experticity http business.transworld.net 139870 features retail 101 experticity helps educate shop staff brands http www.bicycleretailer.com north america 2009 07 15 3point5com changing its name . u1wuw ldwsp http www.signalpeakvc.com news 29 19 parent of 3point5 com re named swarmbuilder http www.vspring.com news 91 19 swarmbuilder rebrands as experticity http www.vspring.com news 91 19 swarmbuilder rebrands as experticityhttp www.bizjournals.com seattle blog techflash 2010 08 seattle startup experticity ceases operations after eight years.html http www.crunchbase.com company 3point5 com http www.reuters.com article 2012 01 25 idus115441 25 jan 2012 bw20120125 http www.reuters.com article 2012 01 25 idus115441 25 jan 2012 bw20120125 http www.reuters.com article 2010 08 26 idus116183 26 aug 2010 bw20100826 http www.forbes.com profile thomas stockham external links edit official website retrieved from https en.wikipedia.org w index.php title experticity & oldid 736161032 categories business softwarebusiness software companiesservice oriented business computing human resource management consulting firms navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 25 august 2016 at 16 06 . text is available under the creative commons attribution sharealike license ; 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