improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . august 2014 learn how and when to remove this template message a major contributor to this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . august 2014 learn how and when to remove this template message learn how and when to remove this template message newblue inc. type privately held industry software founded 2005 headquarters san diego california usa products video effects titling and compositing software website http www.newblueinc.com contents 1 background 2 products 2.1 newbluefx 2.2 titler pro 4 2.3 vibop and vpx 3 media mentions 4 references 5 external links background edit newblue inc. provides video editing solutions to consumers filmmakers and broadcast professionals worldwide . the company s newbluefx line 1 features a product portfolio with over 280 video editing and audio plugins while its titler live 2 and vpx technologies serve the video cloud and streaming industries . 3 the company has intellectual property a seasoned development and design team 4 newblue inc. is founded by todor fay and melissa jordon grey . 5 in 2011 newblue was chosen from 176 applicants to join the evonexus incubator . 6 in san diego . the company graduated from evonexus in 2013 and moved into new headquarters in san diego s hillcrest neighborhood . newblue was chosen to be one of san diego s cool companies by the san diego venture group in 2013 . products edit newbluefx edit the company s newbluefx line features a product portfolio with over 280 video editing and audio plugins including the best selling video essentials series and titler pro lines . the newbluefx website drives its direct to consumer business while newblue currently holds multi year newbluefx license deals with industry leaders adobe corporation avid corporation corel cyberlink magix pinnacle systems thomson grass valley and sony corporation . 7 titler pro 4 edit titler pro 4 design 2d & 3d titles lower thirds and rolling credits . build animations customize styles with bevels and import eps and psd designs . essentials 3 ultimate essentials 3 ultimate includes over 275 presets in 24 video effects that stabilize shaky footage remove flashes and sharpen details . designed to address everyday post production needs such as color correction or stabilization . included in the essentials toolkit are noise reducer lens corrector stabilizer and flash remover or image enhancers such as skin touch up detail enhancer and more . colorfast colorfast is a color correction and color grading tool . balance color from scene to scene by altering saturation brightness and film gamma . the plugin comes with presets including white balance the skin preservation mask primary color correction and an nle native interface . bundles elements transitions essentials titling stylizers and filters . 2006 2012 2012 2014 vibop and vpx edit in 2011 and 2012 newblue released vibop 1.0 and vibop 2.0 respectively for apple iphone . 8 vibop allowed users to quickly edit videos add effects and share them with friends . while the app received consistent critical acclaim 9 and newblue was included as one of the hottest new apps out of south by southwest according to cnet the company chose to withdraw it from the market in 2013 to focus on its underlying technology newblue vpx video production engine technology . vpx provides cloud based video compositing effects and titling technology to video streaming applications through a business to business licensing model . media mentions edit newbluefx plugins have been recognized by critics in such video industry publications such as eventdv 10 microfilmaker magazine 11 12 and post magazine . 13 in microfilmmaker magazine s review of video essentials 14 ryan graham observed i continue to be impressed not only with the quality and user friendliness of newbluefx s plugins but also with how inexpensive they are . references edit bigelow bruce v. fade in newblue founders bring fx catalog to mobile video platform . xconomy.com . xconomy 6 july 2011 . web . 1 july 2014 . http www.xconomy.com san diego 2011 07 06 fade in newblue founders bring fx catalog to mobile video platform 2 . moser jonathan . review newbluefx s titler pro . post.com . n.p. 1 sept. 2012 . web . 1 july 2014 . http www.postmagazine.com publications post magazine 2012 september 1 2012 review newbluefxs titler pro.aspx . the newbluefx sizzle reel . videoguys.com . n.p. n.d. web . 1 july 2014 . http www.videoguys.com brand newbluefx.aspx . san diego s newblue inc. joins evonexus to launch vibop mobile video sharing platform . mynt public relations . tumblr 13 apr. 2011 . web . 1 july 2014 . bigelow bruce v. fade in newblue founders bring fx catalog to mobile video platform . xconomy.com . xconomy 6 july 2011 . web . 1 july 2014 . http www.xconomy.com san diego 2011 07 06 fade in newblue founders bring fx catalog to mobile video platform 2 . san diego s newblue inc. joins evonexus to launch vibop mobile video sharing platform . mynt public relations . tumblr 13 apr. 2011 . web . 1 july 2014 . http blog.myntpr.com post 4579509199 san diegos newblue inc joins evonexus to launch vibop . businessweek.com . bloomberg n.d. web . 1 july 2014 . http investing.businessweek.com research stocks private snapshot.asp privcapid 223289992 . vibop.com . newblue 2012 . web . 1 july 2014 . http www.vibop.com about.php . neder mary ann . newblue launches vibop to make hollywood style videos on iphone and ipod touch . appmodo.com . duke networks 3 apr. 2012 . web . 1 july 2014 . http appmodo.com 63811 newblue launches vibop to make hollywood style videos on iphone and ipod touch . mcknight david . what s new in sony vegas pro 11 eventdv.net . information today 17 oct. 2011 . web . 1 july 2014 . http www.eventdv.net articles news feature what % 27s new in sony vegas pro 113f 78309.htm . software review . microfilmmaker.com . viking productions n.d. web . 1 july 2014 . http www.microfilmmaker.com reviews issue35 filmeffects.html . software review . microfilmmaker.com . viking productions n.d. web . 1 july 2014 . http www.microfilmmaker.com reviews issue35 filmeffects.html . newbluefx for avx . post magazine . 2008 06 23 . retrieved 2009 05 29 . moser jonathon . review newbluefx for avx . post.com . post magazine 1 july 2008 . web . 1 july 2014 . http www.postmagazine.com publications post magazine 2008 july 1 2008 review newbluefx for avx.aspx . external links edit newbluefx official website . retrieved from https en.wikipedia.org w index.php title newblue & oldid 682676563 categories software companies based in californiavideo editing softwarespecial effects companieshidden categories articles with a promotional tone from august 2014all articles with a promotional tonewikipedia articles with possible conflicts of interest from august 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 25 september 2015 at 07 48 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view