switzerland 2002 founder andreas doering willy fantin headquarters neuch tel switzerland products apparel website www.heidi.com heidi.com 1 is a neuch tel switzerland based company specialized in ready to wear apparel . its name and logo are directly inspired from heidi the main character in johanna spyri s 1880 novel . the brand officially equipped all members of the swiss pavilion at the expo 2015 in milan . 2 as of 2015 it is also b corp certified . 3 contents 1 history 2 brand ambassadors 2.1 notable guerilla marketing events 3 references history edit the company was founded in 2002 by andreas doering and willy fantin in saint blaise switzerland and quickly built its image around various guerilla marketing stunts around the world . its quick growth led it to become a full soci t anonyme company on 27 june 2012 . moving its headquarters to neuch tel in january 2014 its capital base increased fourfold over the same year with several investors joining the founders . 4 willy fantin then left the company s board to work directly at the management level 5 6 brand ambassadors edit the brand was selected by presence switzerland to equip the staff at the shanghai 7 and milan world s fairs . heidi remained a web retailer for its first ten years of existence finally opened its flagship store in december 2013 8 located in the former neuch tel fire station . it was designed by iraqi british architect zaha hadid . 9 this project called retail of tomorrow was developed in partnership with samsung and included a variety of interactive signage most notably through near field communication . 10 11 in the fall of 2014 heidi announced a partnership with swiss pop star bastian baker whereby the artist beyond sporting branded goods also participated in the design of limited edition clothing . 12 13 notable guerilla marketing events edit 2012 two weeks in an igloo on the thyon slopes for the winner of a contest ; 14 2010 election posters during the australian federal election 2010 ; 15 2008 a raffle cab at the nendaz ski resort . 16 references edit the full name is registered as lower case heidi.com partenaire officiel de pr sence suisse la prochaine exposition universelle de milan expo milano 2015 pdf . 20 april 2015 . b corp community members . arcinfo 21 may 2014 . un groupe d investisseurs prend une part significative de la marque neuch teloise heidi.com . heidi.com s. . r.l. in french . 130 127 . feuille officielle suisse du commerce . 3 july 2012 . heidi.com sa in french . feuille officielle suisse du commerce . 5 november 2014 . odile habel 2010 10 05 . heidi shanghai . elle magazine in french . pp. 1 4 . muriel risse 17 december 2013 . heidi.com ouvre sa boutique du futur neuch tel . femina.ch . jorge s.b. guerreiro 23 september 2013 . la marque suisse heidi.com s unit samsung et l architecte zaha hadid . bilan.ch . project . retail of tomorrow . rian boden 21 november 2013 . fashion retailer heidi.com to personalize shopping in flagship store with nfc . nfcworld . jeroen van rooijen 14 november 2014 . fashion it s show business . neue z rcher zeitung . bastian baker et la marque neuch teloise heidi.com s unissent . arcinfo . 13 november 2014 . cathrine kill elsig 2012 03 03 . l esquimau quitte son igloo pdf . le nouvelliste in french . p. 12 . heidi.com squatte les lections . 30 september 2010 . pictures of the heidi s cab nendaz switzerland . 15 february 2008 . switzerland portal companies portal fashion portal retrieved from https en.wikipedia.org w index.php title heidi.com & oldid 715387836 categories companies of switzerlandcompanies established in 2002swiss brands2000s fashion2010s fashionhidden categories cs1 french language sources fr navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais edit links this page was last modified on 15 april 2016 at 13 26 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view