citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . december 2011 learn how and when to remove this template message 2 x ist type private industry fashion founded 1991 headquarters new york usa products men s underwear activewear swimwear clothing and fashion accessory website www.2xist.com 2 x ist pronounced to exist is an american luxury fashion label that makes men s underwear swimwear socks and watches . the company was founded in 1991 by gregory sovell 1 and is headquartered in new york city . history edit 2 x ist was founded in 1991 by gregory sovell who left in 2005 . today the creative director for 2 x ist is jason scarlatti . 2 the 2 x ist headquarters is located in midtown manhattan in new york city . notes edit wilson eric 2013 05 22 . changes in the marketing of men s underwear . the new york times . issn 0362 4331 . retrieved 2016 01 24 . elliot stuart . 2 x ist will xist again in print new york times may 13 2010 . external links edit official website v t e men s undergarments upper body male bra sleeveless shirt a shirt singlet tank top t shirt undershirt telnyashka lower body boxer briefs midway briefs boxer shorts briefs slip y fronts fundoshi jockstrap athletic supporter compression shorts tanga thong g string trunks willy warmer full body long underwear long johns hosiery leggings pantyhose sock stocking tabi historical breechcloth chausses codpiece doublet garter hose loincloth union suit brands 2 x ist abercrombie & fitch american eagle american apparel andrew christian aussiebum bonds bvd calvin klein c in2 diesel s.p.a. dkny dolce & gabbana emporio armani fruit of the loom hanes hugo boss jockey international joe boxer mundo unico pringle john smedley s stanfield s under armour xtg extreme game retrieved from https en.wikipedia.org w index.php title 2 x ist & oldid 712622618 categories underwear brandshidden categories articles needing additional references from december 2011all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages italianonederlandsnorsk nynorsksvenska edit links this page was last modified on 30 march 2016 at 05 10 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view