free encyclopedia jump to navigation search this article has multiple issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . december 2010 learn how and when to remove this template message this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . december 2010 learn how and when to remove this template message learn how and when to remove this template message the international association for measurement and evaluation of communication type trade association industry pr evaluation founded 1996 headquarters communications house 26 york street london w1u 6pz website www.amecorg.com the international association for measurement and evaluation of communication also known as amec is a uk based global trade association for companies who provide social media measurement and traditional media measurement evaluation and communication research . contents 1 history 2 functions 3 structure 3.1 members 4 references 5 external links history edit amec was founded in london in 1996 with just seven members . since then it has grown into a global trade association that aims to define and develop the media evaluation measurement industry worldwide . amec has pledged to find an alternative to the current industry standard 1 for measuring communications success advertising value equivalent . 2 in 2010 it issued the barcelona declaration of research principles a set of seven voluntary guidelines established by the public relations pr industry to measure the efficacy of pr campaigns in february 2012 according to the institute for public relations ipr amec is part of a new coalition to drive standards for pr research and measurement along with the council of public relations firms cprf the public relations society of america prsa and other partners . 3 functions edit amec provides a forum for information knowledge sharing and best practice in all matters related to research and evaluation of media coverage and related communication issues . the association has developed the amec quality assurance code to help standardise the media evaluation industry . amec hosts an annual awards ceremony 4 to celebrate and recognise the role that media measurement and evaluation has within the pr industry . structure edit it is based on york street between gloucester place and baker street both part of the a41 in marylebone in the north west of central london . members edit amec currently has members in argentina australia belgium bosnia herzegovina brazil canada china croatia france germany hungary iceland ireland italy japan macedonia malaysia norway portugal romania russia scandinavia serbia slovakia slovenia spain sweden switzerland the netherlands turkey united arab emirates the uk and the us . prominent member companies include cision durrants gorkana echo research kantar media media measurement isentia metrica and precise . references edit amec to announce results of aves and social media measurement review at upcoming conference ave defined ave bulldog reporter . institute for public relations announces broad coalition to drive standards for pr research and measurement group which includes council of pr firms and prsa seeks to establish best practices . feb 28 2012 . retrieved jan 10 2013 . measured success at the amec awards external links edit amec homepage retrieved from https en.wikipedia.org w index.php title international association for measurement and evaluation of communication & oldid 665570720 categories industry trade groups based in the united kingdomorganizations established in 1996organisations based in the city of westminstermarketing research companies of the united kingdompublic opinion research companieshidden categories articles with a promotional tone from december 2010all articles with a promotional tonearticles needing additional references from december 2010all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 5 june 2015 at 04 31 . text is available under the creative commons attribution sharealike license ; 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