deena varshavskaya ceo deena varshavskaya industry internet e commerce consumer goods employees 33 1 slogan s the digital mall on your phone . website http wanelo.com users 11 million 2 launched 2012 wanelo wah nee loh from want need love is a digital mall where people can discover and buy products on the internet . 3 4 5 the site has over 12 million products posted by users from over 300 000 stores including both large brands and independent sellers like those found on etsy . 4 6 7 wanelo launched in 2012 and is headquartered in san francisco s soma district . 8 9 10 deena varshavskaya wanelo s founder and ceo started the company . varshavskaya found it frustrating to shop for unique items in mainstream malls and wanted to know what her friends were shopping for but there was not yet an existing platform that made online social shopping easy . 11 12 varshavskaya born in siberia moved to the us when she was 16 . 13 14 she attended cornell university left two classes short of graduating and founded two companies before starting wanelo . 13 14 15 16 17 contents 1 usage 2 business 3 funding 4 references 5 external links usage edit as of august 2014 wanelo had 11 million 2 registered users up from one million in november 2012 . 4 18 19 90 % of wanelo s members are women though the number of male users on the site is increasing . 20 21 22 along with its website wanelo has mobile apps for ios and android operating systems . 6 18 19 22 23 85 % of wanelo s traffic is from mobile devices . 1 users can create an account on the site by signing up via email or connecting via facebook . 24 on wanelo all products are posted by users and everything on the site is purchasable . wanelo users can collect products follow stores and people and see what s trending on the site . wanelo users post links to items they want to buy from any online store by using the post link online the google chrome extension or with wanelo s browser bookmarklet . 14 25 26 27 users can also save items others have posted on wanelo into their own wish lists or make purchases by clicking buy . 7 13 14 15 28 26 26 29 30 31 32 33 when users post products from a new store a representative from that store can then claim their store page and manage its posting on wanelo . 13 14 26 33 users can also search for products via hashtags like many other social networks . 7 14 15 34 business edit wanelo is a social platform where users come to shop . 35 36 retailers and brands are able to claim and manage their store pages enabling them to engage with the community via comments stories and gain visibility to which of their products are trending . 33 37 some retailers including abercrombie & fitch are adding the wanelo save button to their e commerce websites . 38 39 funding edit wanelo has raised us 14 million in funding . it closed its seed funding round in march 2012 from floodgate capital first round capital forerunner ventures naval ravikant and others . 4 7 8 13 18 35 in march 2013 wanelo raised another us 11 million reportedly raising their valuation to us 100 million . 4 5 14 15 18 37 references edit a b the power women who are reinventing the way you shop fashion online . forbes . retrieved august 2 2014 . a b with enough customers you don t need a product . bloomberg businessweek . retrieved august 2 2014 . colleen taylor august 26 2013 . now with 10m users wanelo adds search and stories to its hot social shopping app . tech crunch . retrieved october 15 2013 . a b c d e jenna wortham august 16 2013 . hanging out at the e mall . new york times . retrieved october 15 2013 . a b jenna wortham august 29 2013 . which start up could be the next big thing . new york times . retrieved october 15 2013 . a b colleen leahey may 29 2013 . why your teen loves wanelo . cnn money . retrieved october 15 2013 . a b c d jenna wortham january 24 2013 . wanelo social commerce site is big with young shoppers . new york times bits . retrieved october 15 2013 . a b eliza kern may 7 2013 . social shopping app wanelo s redesign puts users in charge as it eyes a wider audience . gigaom . retrieved october 15 2013 . matt stuart . the hot mall drawing 8 million shopaholics . cnn money . retrieved october 15 2013 . next big thing wanelo is a twitter for products . bloomberg tv . retrieved october 15 2013 . http bits.blogs.nytimes.com 2013 01 24 a look at wanelo a social commerce site for younger shoppers r 0 danica lo september 9 2013 . glamour and the cfda hosted a fashion hackathon this weekend here s what happened . glamour . retrieved october 15 2013 . a b c d e liz gannes april 30 2013 . meet deena varshavskaya ceo of social shopping sensation wanelo . all things d. retrieved october 15 2013 . a b c d e f g tomio geron march 27 2013 . inside wanelo the hot social shopping service . forbes . retrieved october 15 2013 . a b c d leena rao march 27 2013 . with 6m users hot social ecommerce startup wanelo is seeing 8m products saved every day . tech crunch . retrieved october 15 2013 . tsotsis alexia may 7 2013 . internet mall wanelo gets personal with wanelo 3.0 . tech crunch . retrieved october 16 2013 . lauren hockenson may 16 2013 . 7 tablet apps for shopaholics . mashable . retrieved october 16 2013 . a b c d natalia angulo july 26 2013 . wanelo next verb in digital dictionary . fox business . retrieved october 15 2013 . a b eliza kern june 12 2013 . wanelo ceo we re going to see a shift in power when it comes to social shopping . gigaom . retrieved october 15 2013 . ke mall browsing with a click . the new york times . retrieved august 2 2014 . 3 brands that are driving the future of social mobile shopping . the next web . retrieved august 2 2014 . a b julie ma june 25 2013 . wanelo the online shopping site built by a woman for women . new york magazine the cut . retrieved october 15 2013 . john patrick pullen august 11 2013 . giving ecommerce a social twist . entrepreneur . retrieved october 15 2013 . marie look september 19 2013 . wanelo is your next shopping addiction . app storm . retrieved october 16 2013 . startups like fab fancy svpply wish and wanelo are using social networks to transform the digital shopping experience . . smart planet . retrieved august 2 2014 . a b c d alexia tsotsis june 8 2012 . wanelo raises 2m but is distilling pinterest to products the right idea . tech crunch . retrieved october 15 2013 . wanelo shopping . app annie . retrieved october 16 2013 . alexia tsotsis april 16 2013 . software is eating the mall . tech crunch . retrieved october 15 2013 . lorraine sanders . what style startups mean for women in tech . fast company . retrieved october 15 2013 . sonali mathur august 21 2013 . wanelo founder how i got 10m members with no marketing . women 2.0 . retrieved october 15 2013 . jennifer wang may 23 2011 . how polyvore became a trend setter in social shopping . entrepreneur . retrieved october 15 2013 . lorenzo orlando caum november 27 2012 . wanelo bookmarklet for ipad . ios bookmarklets . retrieved october 16 2013 . a b c heather clancy june 24 2013 . what you need to know about wanelo . intuit . retrieved october 15 2013 . what s wanelo why small retailers should care . zdnet . retrieved august 2 2014 . a b rebecca grant may 7 2013 . wanelo 3.0 makes e commerce less primitive by organizing products around people . venture beat . retrieved october 15 2013 . erin griffith may 7 2013 . naval ravikant joins board of wanelo as the fast growing social commerce site expands beyond its mall rat demographic . pando daily . retrieved october 15 2013 . a b jenna wortham march 27 2013 . wanelo social commerce site picks up speed . new york times bits . retrieved october 15 2013 . forget facebook and pinterest wanelo is the hottest social network for urban outfitters . buzzfeed business . retrieved august 2 2014 . no distractions . internet retailer . retrieved august 2 2014 . external links edit official website katie couric interview with wanelo founder deena varshavskaya a yahoo news 5 55 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