verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . june 2011 learn how and when to remove this template message media markt type subsidiary industry retail founded 1979 founder leopold stiefel walter gunz erich kellerhals helga kellerhals headquarters ingolstadt germany products consumer electronics parent media saturn holding gmbh website www.mediamarkt.com a media markt store in the shopping mall stora bernstorp in the city of malm . media markt is a german chain of stores selling consumer electronics with numerous branches throughout europe and asia . it is europe s largest retailer of consumer electronics and the second largest in the world after american retailer best buy . contents 1 history 2 advertising 2.1 slogan 2.2 2006 world cup advertising campaign 2.3 polish advertising 2.4 portuguese advertising 2.5 turkish advertising 2.6 media world 3 saubillig 4 store ownership 5 references 6 external links history edit media markt was founded by entrepreneurs leopold stiefel walter gunz erich kellerhals and helga kellerhals . the first store opened on 24 november 1979 in munich . today it is owned by media saturn holding which also owns the saturn chain . media markt and saturn operate in mostly the same markets but with different concepts and as competitors . media saturn holding in turn is owned by the german retail company metro ag . advertising edit media markt is known in germany for its humorous but sometimes crude advertising campaigns ; for example the slogan lasst euch nicht verarschen meaning don t let yourself be conned literally verbal prefix for ver ass arsch past participle suffix en en . slogan edit media markt s main slogan ich bin doch nicht bl d hey i m not stupid has been translated into the languages of the other countries where the company operates except italy china and russia language slogan german ich bin doch nicht bl d. hey i m not stupid spanish yo no soy tonto i am not a fool dutch ik ben toch niet gek i am not crazy french je ne suis pas fou . i am not crazy galician eu non son parvo i am not a fool greek i was not born yesterday hungarian mert h lye az rt nem vagyok because i m not stupid italian non sono mica scemo i am not stupid voglio il mondo i want the world polish nie dla idiot w not for idiots portuguese eu que n o sou parvo it s not me who s a fool swedish allt annat k nns puckat everything else seems stupid catalan jo no s c tonto hey i m not stupid basque ni ez naiz inozoa i am not stupid turkish bakmadan almam . i don t buy without looking . russian prices are like a bomb this slogan is used in the italophone switzerland 2006 world cup advertising campaign edit prior to the 2006 world cup media markt launched a campaign claiming to be the best fan supplier bester fanausr ster with commercials showing international football fans shopping at media markt showing exaggerated stereotypes of the participating countries and making fun of the austria team which did not qualify . this included a french seductress dutch fans smoking marijuana in caravans or a saudi haggling to pay more . german fans were portrayed with big bellies asking for refrigerators to keep their beer cool rather than looking for a new tv set . an additional series of ads promoting a rebate of 10 for each goal germany scores except penalty shoot outs showed international soccer fans begging the germans to score as many goals as possible against their own team . when the netherlands lost to portugal media markt used a quote from a 1980s show featuring rudi carrell a dutchman who was a long time tv celebrity in germany to express schadenfreude . a world cup trophy is shown to grieving dutch fans in their caravan with the comment this would have been your prize . polish advertising edit in march 2006 the poland version showed moustache wearing polish customers praising the shop for prices deep like polish soul before hugging the german sales managers who looked quite uncomfortable in the bear hugs . afterwards one of the germans pointed out that his watch was still there and that the pole is an honest person after all . then the three men are shown to be missing their trousers . citation needed this commercial caused a scandal in poland for the widely known german stereotype of poles being thieves . media markt argued that the advertisements also made fun of other national clich s including germans and none of the other clich s were perceived as negative towards the people they presented . its aim was to exaggerate the clich of the polish thief to dismiss it as unjustified prejudice media markt claimed . 1 the store apologised and withdrew the advert after their polish branch asked to do so following protests in poland a call from the polish embassy in berlin and protests from german polonia . portuguese advertising edit in january 2008 media markt launched a campaign presenting a fictitious country called dumb land where several characters with eastern european accents were presented as being from this country which even has an anthem . a central theme of this campaign presented a boy scout as an idiot . this really upset people as many consider scouts to be responsible and valued members of society . an online petition was created to persuade media markt to withdraw the campaign and to offer a public apology . due to this petition and a lot of pressure from the scouting movement media markt had to remove the boy scout from their campaign including tv and radio ads . turkish advertising edit turkish union association in eski ehir turkey motivated suspension of an advertisement campaign by the group on grounds that media markt insulted turkishness by depicting consumers that purchased overpriced merchandise with animal heads . a ban of the advertisements lasted for 3 months in 2009 . 2 there have been many accusations on their official facebook fan page about their false product advertisements in turkey 3 media world edit media markt trades in italy under the media world brand name and uses a different claim voglio il mondo i want the world . it is the second main market for the brand with 110 shops . 4 saubillig edit a former german campaign played on the german expression saubillig which means extremely cheap but literally sow female pig cheap . sau is a common emphasising prefix in colloquial german . inside the stores the entrances were signposted as schweingang wordplay on the word eingang entrance and schwein pig and the exit as sausgang wordplay on the word ausgang exit and the german word for sow sau the female pig . store ownership edit every store is 10 % owned by the store manager . store managers have discretion as to which products to stock range pricing personnel and material costs . country shops germany 258 italy 110 poland 77 spain 74 russia 67 netherlands 50 austria 47 turkey 41 sweden 27 switzerland 26 belgium 24 hungary 22 greece 10 portugal 9 references edit finanzen news proteste aus polen nid 26829.html msn deutschland mit hotmail nachfolger outlook und messenger skype check url value help . focus.msn.de . retrieved 2015 09 24 . n.php n did animals really insult turkishness 2009 10 22 turkey ads criticized for insulting turkishness with animal heads on humans check url value help . hurriyetdailynews.com . retrieved 2015 09 24 . mediamarktturkiye posts to page media markt facebook check url value help in turkish . retrieved 27 april 2016 . webapp wcs stores servlet loadeditorialcontent storeid 20000 & content chi siamo storia.html media world . chi siamo . check url value help in italian . retrieved 16 december 2014 . external links edit wikimedia commons has media related to media markt . media markt europe country selector retrieved from https en.wikipedia.org w index.php title media markt & oldid 737602728 categories consumer electronics retailers of germanyretail companies of germanymetro groupscandals in polandhidden categories pages with url errorscs1 turkish language sources tr cs1 italian language sources it articles needing additional references from june 2011all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from november 2007commons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages danskdeutschespa oleuskara fran ais italianonederlands polski svenskat rk e edit links this 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