founded 2012 headquarters san francisco california products water filters website www.drinksoma.com soma is a company that designs eco friendly water filtration systems . 1 2 it was founded by mike del ponte ido leffler rohan oza and zach allia in 2012 . 3 4 contents 1 history 2 description 3 reception 4 references 5 external links history edit del ponte received inspiration for soma while hosting a dinner party . 2 he was too embarrassed to display his plastic water filter on the table and when he attempted to decant the water into a glass carafe the lid flew off the pitcher and water spilled on the floor . 2 while cleaning up the mess with a dinner guest ido leffler the founder of yes to inc the two resolved to create a water filter that is well designed functional eco friendly and delivered via subscription . 2 5 soma launched a kickstarter campaign in december 2012 . 6 within the first nine days they had raised over 100 000 with an eventual total of 147 000 by the end of the campaign . 6 in july 2013 soma announced a 3.7 million seed round of funding from investors including baseline ventures forerunner ventures lerer ventures collaborative fund cowboy ventures vast ventures mindful investors and tim ferriss . 7 soma opened ordering to the public on september 16 2013 . 8 an image of the soma carafe description edit the soma water filtration system consists of a glass carafe and a biodegradable water filter . 2 the carafe is contoured to fit hands and has a beveled edge to prevent spilling . 3 9 the filters are made from malaysian coconut shells vegan silk and food based pla plastic and are delivered to customers via a subscription service every two months . 2 9 the filter was designed by david beeman who created the water formulas for starbucks and peet s coffee . 9 soma has also partnered with charity water to donate clean drinking water to those in need through the sale of every filter . 10 reception edit the new york times called soma a welcome change to the status quo and inc. magazine named soma one of the most audacious companies of 2013 . 1 2 11 soma has also been profiled in wired men s journal gq forbes business insider mashable details greatist gear patrol thrillist good.is and the huffington post . 3 12 13 14 15 16 17 18 19 20 21 22 23 references edit a b viladas pilar . the daily gift soma water filter . the new york times . november 10 2013 . a b c d e f g fenzi francesca louise . purer than pur more elegant than brita . inc. magazine . april 18 2013 . a b c schwartz ariel . forget brita building a better water filter . fast company . ferriss tim . hacking kickstarter how to raise 100 000 in 10 days . four hour workweek . hickman matt . bye bye brita sleek soma water filter takes kickstarter by storm . mother nature network . december 14 2012 . a b soma beautifully innovative all natural water filters . kickstarter . brooke eliza . charitable water filter maker soma raises 3.7 m seed round . techcrunch . july 16 2013 . schwartz ariel . buy this gorgeous better than brita water filter that began on kickstarter . fast company . september 16 2013 . a b c product spotlight soma water . dwell magazine . watch clean drinking water for all . the huffington post . september 16 2013 . clendaniel morgan . the top 14 design stories of 2012 . fast company . the green water filter . men s journal . august 16 2013 . soma backers lap up stylish water filter . san francisco chronicle . august 23 2013 . clean water meet clean lines . gq . september 18 2013 . groth aimee . new startup soma water defines one of the biggest trends in silicon valley . business insider . december 4 2012 . li anita . all natural compostable water filter promises superior taste . mashable . breeneon sophia . news fancy new soma water filter is a better brita . greatist . december 11 2012 . lynn sarah . innovative home water filter made of coconut gorgeously green . december 12 2012 . burchette jordan . a pretty pitcher for purists . thrillist . december 3 2012 . we put a lot of thought into water so you don t have to . december 5 2012 . soma water filter kickstarter poised to give brita some competition video . huffington post . december 10 2012 . forbes up and comers mike del ponte jessica rosenkrantz andrew laffoon . forbes . december 24 2012 . yuan linyee . soma drink better water with a 100 % compostable filter . core 77 . december 18 2012 . external links edit soma official website soma on twitter retrieved from https en.wikipedia.org w index.php title soma company & oldid 743700052 categories companies based in san francisco2012 establishments in california navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links 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