established 1873 food type haute cuisine dress code smart casual street address 224 piccadilly city london postal code zip w1j 9hp country united kingdom coordinates 51 30 36 n 0 8 3 w 51.51000 n 0.13417 w 51.51000 ; 0.13417 coordinates 51 30 36 n 0 8 3 w 51.51000 n 0.13417 w 51.51000 ; 0.13417 website saviniatcriterion.co.uk the criterion restaurant is an opulent restaurant complex facing piccadilly circus in the heart of london . it was built by architect thomas verity in neo byzantine style for the partnership spiers and pond who opened it in 1873 . apart from fine dining facilities it has a bar . it is a grade ii listed building 1 and is in the top 10 most historic and oldest restaurants in the world . 2 in the first sherlock holmes story a study in scarlet dr. watson is told of his prospective roommate after he meets a friend at the criterion . the restaurant is now open with the name of savini at criterion . contents 1 history 2 architecture 3 reception 4 ownership 5 literary references 6 in popular culture 7 references 7.1 citations 7.2 sources 8 external links history edit criterion building with restaurant and theatre in 1873 criterion restaurant piccadilly circus 26 october 1902 in 1870 the building agreement for nos. 219 221 consec . piccadilly and nos. 8 9 jermyn street was purchased by messrs. spiers and pond a firm of wine merchants and caterers who held a limited architectural competition for designs for a large restaurant and tavern with ancillary public rooms . 3 the competition was won by architect thomas verity . building work began in the summer of 1871 and was completed in 1873 at a total cost of over 80 000 8 million adjusted for inflation . 4 the contractors included messrs. hill keddell and waldram and messrs. george smith and company . 4 it was designed by thomas verity as a five level complex with its marble hall and long bar on the ground floor ; dining rooms on the first and second floors ; a ballroom on the third floor and a theatre in the basement . 5 the interiors of the new building were extensively decorated with ornamental tile work one of the first examples of the use of this material on such a scale following its successful use in the recently completed refreshment rooms at the south kensington museum now the victoria and albert museum . 6 the restaurant was opened on 17 november 1873 . 7 the new venture proved very profitable within a short time . the east room was popular with ladies who had come to london s west end to shop . 8 royal college of science dinner at criterion 9 december 1908 the restaurant was a setting for many events and celebrations such as at the royal college of science s first annual dinner . the chairman that night was h. g. wells the pioneer of science fiction . h. g. wells was a regular diner at the restaurant . 9 the criterion was frequently used for luncheon clubs in the early 1920s . members met for lunch every thursday at 1pm and the price of lunch was 4s 6d . the first recorded lunch meeting was held on 6 december 1923 . the speaker was a member miss joyce partridge frcs surgeon and lecturer on anatomy . the list of guest speakers was impressive and varied including edgar wallace sir hugh walpole g. k. chesterton and bertrand russell . 10 suffragettes at the criterion kate frye diary ladies from the muriel matters society in suffragettes outfits celebrating with afternoon tea in 2013 . afternoon tea is served in criterion to this day . in april 1909 the criterion restaurant renowned for its afternoon tea and in particular high standard of ladies cloakrooms was a setting for many afternoon tea meetings organised and held by the wspu and christabel pankhurst as a part of women s suffrage in the united kingdom . 11 kate frye who was a proud member of the actresses franchise league would frequently attend and make diary entries on some of those criterion meetings . friday february 4th 1910 . started off about 1.45 for the criterion restaurant went by bus . we went early as we wanted a good seat to see miss pankhurst . the place was packed before they began at 3 o clock . miss granville took the chair and miss adeline bourne as secretary and miss maud hoffman as treasurer spoke in a more or less business like fashion and lt col sir something turner spoke an old dodderer . i could hardly keep my face straight he looked in such a loving fashion at the ladies but of course the thing of the afternoon was christabel pankhurst . she is a little wonder . extract from kate frye s diary on christabel pankhurst . 12 david lloyd george and winston churchill in 1919 the coalition government of david lloyd george appeared to be in a position of overwhelming strength and public support . lloyd george s personal reputation was known to be as the man who won the war . yet the government faced serious problems notably in the economy and with industrial unrest . more problematic was the stability of the coalition as a governing platform . lloyd george was aware that a purely personal ascendancy was unlikely to be enough for turning the coalition into a long term political force . the only ways in which the wartime spirit of national unity could be perpetuated was by appealing to the higher unity of coalition with the creation of a single fused party to reflect the fusion taking place at parliamentary and programme level . between july 1919 and march 1920 lloyd george and his associates worked hard to bring the fusion project to fruition . winston churchill set the tone on 15 july with a speech to the new members group at the criterion restaurant in london . 13 party spirit party interest party organisation must in these very serious times be definitely subordinated to national spirit national interests and national organisation . extract of winston churchill s speech in criterion restaurant 15 july 1919 . architecture edit front entrance with ionic half columns and draped female figures . glistering ceiling of gold mosaic is of particular note the criterion restaurant s front may still be regarded as the best surviving work of thomas verity a leading theatre architect of his day . the second empire masterpieces of charles garnier the paris opera house and the monte carlo casino seem to have influenced verity s design which is carried out in stone now painted and is composed of a central face slightly recessed between wings all similar in width and three storeys high . as originally completed however the first two storeys of the central face contained a great round arched opening forming the deeply recessed entrance to the restaurant . in each wing the first two storeys have three bay openings wide between narrow flanked by wide piers . in the ground storey these piers are plain but those above are dressed with segmental pedimented niches containing statues . a pedestal with enriched panels in its die underlines the lofty third storey where the central face has a group of three round arched windows their moulded archivolts rising from entablatures above plain piers flanked by ionic half columns . carved in the spandrels are draped female figures holding festoons looped below oblong tablets . in each of the wings paired corinthian plain shafted pilasters flank an ionic venetian window its arched middle light being of the same size as those in the central face with a fan shaped lunette of wide and narrow panels the former ornamented and the latter plain . semi elliptical arches resting on octagonal columns restaurant incorporates semi precious stones such as jade mother of pearl turquoise . the main entablature has an enriched architrave a plain frieze except for the carved panels in the breaks above the corinthian pilasters and a dentilled and modillioned cornice which is returned to form large triangular pediments over the two wings . the high pedestal parapet its die enriched with ornamented panels is a typically french feature and so are the high pavilion roofs over the wings with two tiers of dormers . these and the single storey roof over the centre are crested with railings of ornamental ironwork . one of the restaurant s most famous features is the long bar which retains the glistering ceiling of gold mosaic coved at the sides and patterned all over with lines and ornaments in blue and white tesserae . the wall decoration accords well with the real yellow gold leaf ceiling being lined with warm marble and formed into blind arcades with semi elliptical arches resting on slender octagonal columns their unmolded capitals and the impost being encrusted with goldground mosaic . 14 reception edit under the ownership of georgian entrepreneur irakli sopromadze in july 2009 marina o loughlin reviewed the restaurant for metro saying that the criterion is the star of the show citing that under the new ownership the food was infinitely better than the food we endured during marco pierre white s reign . 15 giles coren from the times reviewed the restaurant using his twitter account awarding his overall experience a mark of 8 10 . 16 the criterion won the best london restaurant 2011 award having been voted in at first place by the dining community . 17 in 2014 the restaurant held a certificate of excellence on tripadvisor awarded to leading dining establishments based on a strict ratings system . 18 since december 2015 restaurant has reopened as savini at criterion serving an all day classical milanese menu . jay rayner from the observer has reviewed savini as depressing and unnecessary citing clumsy cooking and the ludicrous prices attributing dessert as a contender for both worst and most overpriced dessert in london . 19 tanya gold for the spectator described savini s food as dull and too ordinary noting as if serving expensive italian food is not its real or rather primary purpose which is more likely communing with dead pastry chefs and only seven tables are occupied in a sea of tables . 20 ownership edit it was bought by marco pierre white in the 1990s and he arranged for it to be refurbished by top interior designer david collins . 5 in 2009 criterion restaurant was bought by irakli sopromadze of vins holdings carrying out a gentle and sympathetic restoration of the venue including the refurbishment of the premises and upgrading of the kitchen and equipment . irakli sopromadze relaunched the restaurant in may 2009 and planned to acquire other restaurant opportunities in central london . 21 in june 2015 decision was made to place the restaurant into administration following a rent review decision resulting in 60 % rental uplift and as of august 2015 restaurant remained closed . 22 in december 2015 the gatto s family owner of the savini restaurant in galleria vittorio emanuele ii in milan reopened the restaurant with the name of savini at criterion . literary references edit a plaque displayed at the criterion restaurant . in the first sherlock holmes story a study in scarlet dr. watson is told of his prospective roommate after he meets a friend at the criterion 23 i was standing at the criterion bar when some one tapped me on the shoulder and turning round i recognized young stamford who had been a dresser under me at barts . 24 a plaque commemorating this event was placed there in 1953 . 25 the criterion bar is one of only two establishments permitted to serve liquor in g.k. chesterton s 1914 novel the flying inn . in popular culture edit russell crowe character max skinner