patrick schmidt ceo and adam jacobs co founder & managing director products clothes shoes and accessories website www.theiconic.com.au the iconic is a sydney based australian online fashion and sportswear retailer . 1 the company was launched in 2011 under e commerce incubator rocket internet and is one of australia s largest online fashion retailers 2 creating a growing home based fashion community . 3 since its launch date the brand has become an australian online fashion retailer which stocks over 700 brands and 50 000 items 4 including australian labels sass & bide camilla and marc and lorna jane . international brands stocked include j brand nike levi s calvin klein and adidas plus uk high street brands river island dorothy perkins and new look . the iconic has its warehouse located in sydney . 5 contents 1 history 2 features 3 achievements & milestones 4 references 5 external links history edit the iconic was launched in 2011 by a group of co founders including adam jacobs who remains as managing director . 6 former groupon australia leader patrick schmidt joined in october 2013 as ceo . 7 despite growth and maturation the iconic still maintains a start up feel and culture 8 and has a reputation for being pet friendly with staff allowed to bring their dogs to work each day . 9 in 2016 the iconic relocated from their original surry hills location to an office tower in the sydney cbd . features edit the iconic launches over 200 new products each day and offers a wide range of delivery options like 3 hour delivery in sydney a same day service to major metro areas and free overnight delivery around australia and new zealand with 100 day free returns . 10 additionally the iconic has its own magazine . 11 achievements & milestones edit wins best new online retailer category at the 2012 online retailer industry awards oria s 12 wins best social commerce category at the 2013 orias 13 wins best social commerce category at the 2013 orias 14 at the 2014 virgin australia melbourne fashion festival the iconic launched an australian first virtual runway show that s shoppable in real time 15 wins best mobile commerce site app at the 2014 orias 16 in 2014 the iconic s net promoter score hits 90 % for the first time a reputable indicator of great customer engagement and loyalty . 17 in november 2014 the iconic becomes the first australian fashion retailer to deliver parcels on saturdays with partner australia post 18 in 2016 having grown from just five staff to over 400 in under five years the iconic moves its headquarters from a surry hills warehouse space to an office in the sydney cbd 19 references edit about the iconic australia s online fashion retailer . www.theiconic.com.au . retrieved 2016 06 06 . 1 creating a one stop fashion shop with an iconic name phillips campbell may 21 2012 rocket internet s the iconic eyes maiden profit . the sydney morning herald . retrieved 2016 06 07 . iconic wows fashionistas and investors macnamara september 12 2012 office publications . clothes maketh home the university of sydney . sydney.edu.au . retrieved 2016 06 07 . the iconic names ex groupon exec patrick schmidt as new ceo . power retail . 2013 10 03 . retrieved 2016 06 07 . rocket internet s the iconic eyes maiden profit . the sydney morning herald . retrieved 2016 06 07 . the new office perk pets at work . newscomau . retrieved 2016 06 07 . sydney fashion week a peek behind the curtains at the iconic . official google australia blog . retrieved 2016 06 07 . online fashion retailer the iconic launches magazine featuring supermodel nicole trunfio b & t . b & t. 2015 06 04 . retrieved 2016 06 07 . oria winners surfstitch blitzes online retail industry awards . power retail . 2012 07 18 . retrieved 2016 06 07 . online retail industry award winners announced . power retail . 2013 08 21 . retrieved 2016 06 07 . online retail industry award winners announced . power retail . 2013 08 21 . retrieved 2016 06 07 . the iconic s shop the show launch sells 500 items in hours . power retail . 2014 03 24 . retrieved 2016 06 07 . winners of the 2014 startrack online retail industry awards . power retail . 2014 07 23 . retrieved 2016 06 07 . the iconic s new leadership hires . power retail . 2014 02 18 . retrieved 2016 06 07 . the iconic to start weekend delivery . the sydney morning herald . retrieved 2016 06 07 . rocket internet s the iconic eyes maiden profit . the sydney morning herald . retrieved 2016 06 07 . external links edit official website retrieved from https en.wikipedia.org w index.php title the iconic & oldid 732779808 categories clothing retailers of australiacompanies based in sydneyretail companies established in 20112011 establishments in australiahidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured 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