register of historic places california historical landmark 733 2 location 14831 pierce road saratoga california coordinates 37 15 37.34 n 122 3 53.77 w 37.2603722 n 122.0649361 w 37.2603722 ; 122.0649361 coordinates 37 15 37.34 n 122 3 53.77 w 37.2603722 n 122.0649361 w 37.2603722 ; 122.0649361 built 1901 nrhp reference 83001239 1 chisl 733 2 significant dates added to nrhp june 9 1983 designated chisl 1960 the mountain winery formerly the paul masson mountain winery is a winery in saratoga california united states . it was founded by paul masson a pioneer of the california wine industry . the winery became famous for its slogan voiced by orson welles in television commercials we will sell no wine before its time . the winery is a california historical landmark 733 and is listed on the national register of historic places . contents 1 history 1.1 recent history 2 references 3 external links history edit masson originally worked for charles lefranc one of a number of french immigrants who had expanded the viticulture introduced into the santa clara valley by the catholic mission fathers . after lefranc s death in 1887 masson had a short lived partnership with lefranc s son henry . masson bought out henry s share in the almaden vineyards and in 1892 masson s first sparkling wine was introduced at almaden and he eventually became known as the champagne king of california . masson purchased the saratoga property in 1901 . he later centered his sparkling wine production here in saratoga while other wines were developed at the almaden operation . in 1905 on a knoll above the winery masson built his house dubbed the chateau where he developed a reputation as an unrivaled host . his wife louise masson was a prohibitionist and did not attend the lavish dinner parties held at the chateau . masson was able to weather the strains prohibition placed on the wine industry by selling grapes to the wholesale market and by receiving a special dispensation to sell sacramental wines . the sandstone winery was rebuilt after the 1906 san francisco earthquake making use of sandstone blocks from the saratoga wine company s building on big basin way also destroyed in the great quake . at this same time the ancient entrance portal from st. patrick s church in san jose which was also destroyed in the quake was added to the structure . recent history edit wine making ceased in 1952 and the concert series began in 1958 . these concerts featured famous performers such as ella fitzgerald tony bennett aimee mann ringo starr stevie wonder ray charles the beach boys carlos santana airto moreira and flora purim . at an august 19 2010 concert featuring folk band the swell season a concert attendee leapt to his death from the roof of the venue onto the stage . the death was deemed a suicide . 3 2011 was the last year the concert series was produced in affiliation with live nation . 2012 saw the first season of the concert series produced by aeg live . references edit national park service 2006 03 15 . national register information system . national register of historic places . national park service . paul masson mountain winery . office of historic preservation california state parks . retrieved 2012 10 14 . berton justin august 26 2010 . apparent suicide at saratoga concert . san francisco chronicle . external links edit wikimedia commons has media related to mountain winery . official website paul masson mountain winery . california s historic silicon valley . national park service . retrieved 2007 03 12 . this article incorporates public domain material from websites or documents of the national park service . v t e live nation entertainment divisions live nation live nation network ticketmaster artist nation subsidiaries academy music group 51 % bigchampagne df concerts part owner festival republic majority owner gods of metal hard events mama & company joint venture festivals big guava bluesfest london bospop budweiser made in america calling festival city 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house candlestick park fillmore west sweetwater saloon retrieved from https en.wikipedia.org w index.php title mountain winery & oldid 743937221 categories visitor attractions in silicon valleyindustrial buildings completed in 1901wineries in