the rough the logo of chicken in the rough and their chicken s caddie logo type restaurant chain and former franchise industry fast casual restaurant founded 1936 founders beverly and rubye osborne products fried chicken shoestring potatoes biscuits and honey website chickenintherough.com index.htm chicken in the rough also known as beverly s chicken in the rough is a fried chicken restaurant chain and former franchise . 1 2 it was one of the earliest restaurant chain franchises in the united states . 3 4 5 6 chicken in the rough was founded by beverly and rubye osborne in 1936 in oklahoma city and the restaurant s specialty half fried chicken dish was also created in 1936 . 1 6 7 the dish itself was also referred to as chicken in the rough and consisted of a half fried chicken shoestring potatoes and a biscuit with honey . 8 three restaurants presently serve the dish today . the chain s logo was an image of a rooster smoking a cigar and carrying a golf club . 6 9 the chain also used a logo of chicken s caddie which depicted a chick acting as a golf caddy stating i ll gladly be fried for chicken in the rough . contents 1 history 2 expansion 3 today 4 see also 5 references 6 further reading 7 external links history edit the restaurant s name was devised on a cancelled 1936 road trip to california in which beverly spilled a picnic basket of chicken after rubye hit a bump in the road while driving on the oklahoma prairie . 6 8 rubye remarked something to the effect of this is really chicken in the rough . 1 6 8 after this occurred they turned around and headed back to oklahoma city . 1 8 another notion is that the name was devised on a family picnic where silverware had been forgotten and that the consumption of the chicken without silverware constituted eating it in the rough using one s hands . 9 however the official website of the chain states that the former occurred . 1 beverly s pancake corner in oklahoma city oklahoma now called beverly s pancake house has been described as the home base of chicken in the rough . three additional restaurant locations presently serve the dish . 10 the half chicken dish continued to be served at beverly s pancake house where it s prepared according to its original recipe . 6 11 the first standalone chicken in the rough restaurant was opened on u.s. route 66 at 2429 north lincoln in 1936 and was initially a small drive in restaurant with nine stools and four booths . 6 the restaurant was significantly expanded to seat 1 100 people and became a place that was visited by travelers film stars and state executives . 6 celebrities who were friends with the osbornes and patrons of beverly s pancake corner restaurants include bob hope and gene autry . 8 beverly s pancake house has a framed black and white photo on a wall showing bob hope with a birthday cake that the restaurant made him one year . 8 in 1961 the building was demolished and the state capitol complex was then constructed there . 6 expansion edit chicken in the rough was the first nationally franchised restaurant chain in the united states . 6 12 in 1937 the chain had locations on route 66 in the u.s. states of arizona oklahoma missouri and illinois . 6 in 1949 an extraordinary grill was designed that simultaneously fried and steamed chicken after which time franchising began . 9 during its heyday the chain had seven locations in oklahoma city and nearly 300 franchise locations including franchises in south africa and hawaii . 1 6 9 in the 1960s after the franchise was sold to an investor group 68 franchises remained . 9 in 1974 osborne s partner randy shaw purchased the restaurant chain . 12 today edit three restaurants continue to serve the dish two restaurants in ontario canada and one in port huron michigan . 1 10 the dish is presently prepared with a unique breading and preparation method and cooked in a deep fryer . 8 patrons of beverly s pancake corner from the times of their youth continue to eat at the restaurant which has included some who remember the first day it opened . 2 8 when the beverly s pancake corner location at northwest expressway and pennsylvania in oklahoma city where it existed since 1956 was razed in 2008 people took pieces of concrete and bricks from the building as mementos . 8 see also edit list of chicken restaurants list of restaurant chains in the united states food portal companies portal oklahoma portal references edit a b c d e f g history of the meal that created food service and fried chicken franchising . chicken in the rough . retrieved 29 april 2015 . a b bacharach phil 2003 . beverly s pancake corner pdf . oklahoma today . pp. 7 11 . retrieved 1 may 2015 . koutsky k.s. ; koutsky l. ; ostman e. 2003 . minnesota eats out an illustrated history . minnesota historical society press . p. 14 . isbn 978 0 87351 452 1 . chicken in the rough was one of the earliest restaurant franchises stephens d.m. 2003 . soldiers of the law . xlibris corporation . p. 336 . isbn 978 1 4134 3269 5 . rubye and beverly osburne originated chicken in the rough the world s first franchise food dish in 1937 sonderman j. 2014 . postcards from route 66 the ultimate collection from america s main street . voyageur press . p. 129 . isbn 978 0 7603 4611 2 . beverly and rubye osborne were among the first to franchise fast food in the united states a b c d e f g h i j k l clark m. ; wallis m. 2003 . the route 66 cookbook comfort food from the mother road . council oak books . pp. 94 95 . isbn 978 1 57178 128 4 . al m.k.w. greetings from route 66 . voyageur press . pp. 104 107 . isbn 978 1 61060 397 3 . a b c d e f g h i bailey brianna july 25 2014 . locally developed delicacy chicken in the rough once sold at restaurants nationwide . the oklahoman . retrieved may 2 2015 . page 2 of article . a b c d e jakle j.a. ; sculle k.a. 2002 . fast food roadside restaurants in the automobile age . road and american culture . johns hopkins university press . pp. 217 218 . isbn 978 0 8018 6920 4 . a b locations . chicken in the rough . retrieved 1 may 2015 . beverly s pancake corner their famed chicken in the rough . oklahoma gazette . april 28 2015 . retrieved may 2 2015 . a b moore bob april 29 2015 . keeping it straight chicken in the rough road food supreme . kingman daily miner . retrieved april 29 2015 . further reading edit bailey brianna july 30 2014 . chicken in the rough brand holds on at beverly s in oklahoma city . tulsa world . retrieved april 29 2015 . bailey brianna july 30 2014 . chicken in the rough may fly again . tulsa world . retrieved 29 april 2015 . external links edit official website retrieved from https en.wikipedia.org w index.php title chicken in the rough & oldid 741404953 categories fast food chains of the united states1936 establishments in oklahoma navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 27 september 2016 at 08 51 . text is available under the creative commons attribution sharealike license ; 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