retail founded 1957 incorporated in 1966 headquarters fargo north dakota area served united states key people bottrell families products clothing accessories number of employees 2 000 website www.vanity.com vanity also known as vanity shops is an american specialty chain of fashion retailers that sells apparel and accessories targeted to fashion conscious young females online and in stores . the company is headquartered in fargo north dakota . the fashion retailer s clothing items range in size from zero to 17 with pants inseam lengths of up to 37 inches 940 mm . contents 1 history 1.1 vanity.com 1.2 logo evolution 2 specialty fashion 3 philanthropy 4 references history edit emery and ann jahnke purchased the vanity name in 1957 from a dickinson nd dress shop where ann worked . vanity was incorporated in 1966 and the first vanity junior fashion store opened in 1969 in fargo north dakota . the first store was located in dickinson and occupied 900 square feet 84 m2 . 1 the current storefront display features the official vanity logo a berry colored script . in 1960 the store moved to a 2 000 square foot 190 m2 location and opened a children s clothing store in the original location . in 1964 the jahnkes opened a vanity store in grand forks nd with one third of the 3000 square footage dedicated to junior women s merchandise . the grand forks store was so successful the jahnkes sold their dickinson locations and opened vanity 2 in grand forks with 4 000 square feet 370 m2 of space . it was the only junior women s store in the state at the time . 1 in 1971 vanity 3 opened in downtown fargo nd . the store was part of a concept208 which consisted of a music store shoe store candle and poster store young men s store hot dog stand and vanity . 1 in 1972 vanity 4 opened in bismarck nd vanity 5 opened in west acres mall in fargo and the founders expanded beyond the borders of north dakota to open six stores in colorado . in 1974 vanity headquarters was established in fargo . 1 in april 2010 vanity opened a new store in the mall at johnson city johnson city tn . the store is the first the chain opened in the tri cities . 2 in july 2010 vanity temporarily closed its west acres store while it remodeled . 3 the new store design includes tall glass storefront windows for better viewing into the store a new lighting system full length mirrors added lighting and wood benches in dressing rooms . 3 by 2013 the vanity chain had grown to 170 stores in 26 states ; the corporate headquarters and distribution center remain in fargo north dakota along with the company s website vanity.com . vanity.com edit launched july 2008 vanity also serves customers through an online presence vanity llc . 4 vanity llcs services include merchandising marketing and distribution . its corporate office and distribution center are located in fargo north dakota . online shoppers have access to behind the scenes videos guides and lookbooks that educate them about frequently changing trends . the site claims to provide a user friendly experience with options to shop by featured outfits clothing categories best sellers inseams and more . 5 vanity currently ships orders anywhere within the united states ; expansion to international market is in the long range planning goals . 6 in 2013 vanity changed its url from evanity.com to vanity.com . logo evolution edit the vanity logo has been updated through the years and is currently a berry colored script . with the advent of its website the fashion retailer introduced an vanity logo for all e commerce communications . logo 1 logo 2 logo 3 in 2006 vanity trademarked the tagline fashion that fits supposedly referring to how the vanity brand reflects its customers body types and lifestyle as well as its affordable pricing . specialty fashion edit in 2009 vanity offered new fashions that consisted of products made from recycled materials sustainable resources such as bamboo and organic materials . 7 in 2010 vanity launched a new line of career wear trademarked style that works . the company also expanded its vanity premium collection to include fashion tops and jewelry . one thing that sets vanity apart from other clothing stores is the range of sizes offered ; vanity offers sizes from 0 17 in tops waist sizes from 25 inches 640 mm to 34 inches 860 mm and inseams from 29 inches 740 mm to 37 inches 940 mm . 7 in 2013 vanity launched a plus size line that is about accentuating and flattering your best assets and offers 1 3x in tops and waist sizes from 14 24 . by 2015 vanity s plus size line was absorbed into the main store which still offers extended sizes but without a separate plus line denoted . vanity offers a variety of trendy fashion from featured brands including jolt grace in l.a. and ymi . philanthropy edit denim drive in fall 2009 vanity 8 and its sister online company vanity 8 teamed up with cotton incorporated to launch a nationwide denim drive to help rebuild communities adversely affected by hurricanes tornadoes and other natural disasters through the cotton . from blue to green . 8 the cotton from blue to green . denim drive began in 2006 and by mid year 2009 had provided enough insulation to be used in over 180 homes in the gulf coast region of the us . vanity s role in this community service is to encourage and collect denim donations in each of their retail locations . the denim is then reprocessed to its original fiber state cotton where the metal and any embellishments are removed from the denim . after treating the individual fibers to make them fire retardant the denim is turned into ultratouch natural cotton fiber insulation . food drive in september 2010 vanity and pop band onerepublic joined forces to help feeding america 9 share the secret about hunger for 49 million americans through an in store food drive and cd sales . 10 the share the secret about hunger campaign aims to raise awareness about food insecurity incurred by 49 million americans every day at a national level as well as provide hunger relief for people in communities across the country . 11 references edit a b c d going out of style . the forum . fargo nd . may 10 1997 . vanity set to open in mall with vip night ceremony . . a b trade talk . vanity temporarily closed for store remodeling . inforum.com . reuters . july 15 2008 . 1tshirtsworld . vanity blog . a b rooted in fashion vanity goes from dress shop to major corporation . the forum . . a b c thompson emily ; wohlman katie september 11 2009 . cotton . from blue to green . and vanity partner to change the world one pair of jeans at a time pdf . vanity onerepublic partner for hunger relief . the forum . . vanity and onerepublic team up to help feeding america share the secret about hunger for 49 million americans . reuters . . vanity and onerepublic team up to help feeding america . cnbc . . retrieved from https en.wikipedia.org w index.php title vanity clothing & oldid 720048387 categories retail companies of the united statescompanies established in 1957companies based in fargo moorhead navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 13 may 2016 at 11 35 . text is available under the creative commons attribution sharealike license ; 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