new york branding mix 96 slogan buffalo s best variety frequency 96.1 mhz also on hd radio first air date 1966 format adult contemporary erp 47 000 watts haat 154 meters class b facility id 1915 callsign meaning wmsx sounds like mix former callsigns wbny fm 1965 1979 wjye 1979 2014 owner townsquare media townsquare media of buffalo inc. sister stations wblk wbuf wyrk webcast listen live website mix96buffalo.com wmsx is an fm radio station licensed to and broadcasting from buffalo new york on 96.1 fm which has an adult contemporary format with a chr lean . the station is owned by townsquare media and has studios based in the rand building downtown ; the station s transmitter is located on the roof of the same building . the station signed on as wbny fm in 1966 as a sister station to an am station on 1400 which also held the wbny calls unrelated to today s wbny a college radio station at 91.3 fm ; it adopted the call letters of wjye on february 1 1979 . the station s format throughout its history has rarely ranged from light music ; it adopted its current ac format in 1988 after years as a beautiful music easy listening station and only converting as the latter formats severely declined in stature . the station has used the branding joy fm for years though with some breaks in between where other branding was used . it also historically carried a christmas music format from the middle of november to new year s day typically changing formats within hours of rival wtss . in 1995 wjye abandoned the joy 96 branding and began identifying by its call sign wjye . it returned to the joy 96 branding in the late 2000s . lance diamond was the station s saturday evening host for much of the 1990s and 2000s . the station began to stream over the internet in november 2006 . starting in 2007 the station transitioned from its previous soft rock format to a more adult contemporary sound . in recent times the station has added limited rhythmic songs to their playlist that would be appropriate for their format but they are mainly rare on the wjye playlist . it is one of three ac stations in the buffalo radio market one being wtss along with chre fm in st. catharines ontario canada though those two are more hot ac . on september 2 2014 wjye changed its call letters to wmsx and changed its on air branding to mix 96 . the format itself did not change from that of recent years with the exception that it did not flip to christmas music that winter . the nationally syndicated delilah which aired on 96.1 for nearly two decades moved to weck in january 2016 . 1 2 references edit wjye buffalo rebrands as mix 96 . radio insight . retrieved 2 september 2014 . http talkintv.buffalonews.com 2016 01 27 ch 7 moving abcs this week directly opposite nbcs meet the press external links edit official website query the fcc s fm station database for wmsx radio locator information on wmsx query nielsen audio s fm station database for wmsx v t e radio stations in buffalo niagara falls market by am frequency 550 770 930 970 1080 1120 1230 1270 1300 1330 1340 1400 1440 1520 by am frequency 88.3 88.7 89.3 89.9 90.7 91.3 92.9 93.7 94.5 96.1 96.9 98.5 99.5 101.7 102.5 102.9 103.3 104.1 104.7 106.5 107.7 noaa weather radio frequency 162.425 162.525 162.55 by callsign keb98 w207bb w275bb w284ap wbbf wben wbfo wblk wbny wbuf wcou wdcx fm wdcz weck wedg wfbf wgcc wgr wgrf whld whtt fm wjjl wkse wlkk wlof wlvl wmsx wned fm wng541 wspq wtor wtss wufo wwg32 wwkb wwws wxrl wyrk defunct wfwo 89.7 fm new york radio markets albany schenectady troy binghamton buffalo niagara falls elmira corning hudson valley nassau suffolk long island new york city olean plattsburgh poughkeepsie rochester syracuse utica rome watertown other new york radio regions ithaca jamestown dunkirk north country saratoga see also list of radio stations in new york hamilton niagara radio toronto radio v t e adult contemporary radio stations in the state of new york stations wavr waverly wbaz bridgehampton weni big flats weny elmira whud peekskill wiry plattsburgh wiry fm plattsburgh west wjke stillwater wkjy hempstead wkny kingston wltb johnson city wltw new york wlzw utica wmrv dansville wmxw vestal wnyr waterloo wnyv whitehall wrcr spring valley wrip windham wrmm rochester wrnq poughkeepsie wtoj carthage wvin fm bath wvlf norwood wwse jamestown wyjb albany wyvs speculator wyxl ithaca wyyy syracuse see also adult contemporary classic hits college country news talk npr oldies religious rock sports top 40 urban other radio stations in new york v t e townsquare media formerly regent communications and including former gap broadcasting group and double o radio alabama wbei wffn wnpt fm wtbc wtsk wtug fm arkansas kmji kosy kygl colorado kars fm fm1 kbkl kekb kexo kknn kkpl kmax fm kmxy ktrr kuad fm connecticut wine wrki idaho kawo kcix kezj fm kfxd kido klix klix fm ksas fm ksnq kxlt fm illinois wdbq fm wkgl fm wliq wrok wxlp wxxq wzok indiana wdks wgbf wgbf fm wjlt wkdq iowa kbea fm kbob kcrr kdat khak kiik fm kjoc kkhq fm klyv koel koel fm krna krqn kxge wdbq wjod kentucky wbkr womi louisiana keel kfte khla khxt kjef kjmh klcl kmdl kngt kpel kpel fm krof kruf ktdy ktsr kvki fm kwkh kxks fm maine wblm wbpw wbzn wcyy wdea webb wezq wjbq wjzn wmme fm wozi wqcb wqhr wtvl wwmj massachusetts wbsm wfhn michigan wbck wbxx wcrz wfgr wfmk wfnt wgrd fm witl fm wjim wjim fm wkfr fm wkmi wlco wlht fm wmmq wnwz wqus wrcl wrkr wtrv wvfn wwbn minnesota kbmx kdcz kdhl kdzz kfil kfil fm kkcb kldj klzz kmxk kolm kqcl krfo krfo fm kroc kroc fm kvgo kwwk kxss kyba kzrv webc wjon wwjo missouri khmo kick fm krry ksdl ksis kxkx montana kbaz kbul kchh k236ab kctr fm kenr fm1 kgvo kgvo fm kisn kkbr klyq kmhk kmms kmms fm kmpt kprk ksen kxlb k254al kyss fm k252bm kzin fm kzmy new hampshire whom wokq wpkq wsak wshk new jersey wadb wchr fm wenj wfpg wjlk wkxw wobm wobm fm wpgg wpur wsjo new york waal wbkt wblk wbuf wchn wczx wdby wdhi wdla wdla fm wdos weok wfrg fm wgna fm w235ay whwk wibx wiyn wkny wkxp wkxz w232at wlzw wmsx wnbf wodz fm wpda wpdh wqbj wqbk fm wqsh w256bu wrrb wrrv wsrk wtbd fm wtmm fm wwyl wyos wyrk wzad wzoz north dakota kacl kbyz kkct klxx kusb oklahoma klaw kvrw kzcd south dakota kdez kikn fm kkls fm kmxc ksoo ksoo fm kxrb kybb texas kafx fm katp kbat kbzs kean fm keli keyj fm kfmx fm kfyo kgee kgkl kgkl fm kisx kixs kixz kkam kkcl fm kkcn kktx fm kkyr fm klaq kltd klub kmnd kmwx kmxj fm knfm knin fm knrx knue kodm kooc kprf kpww kqbr kqvt krod ksfa ksii ksli kssm ktbq ktem ktux ktyl fm kull kusj kvll fm kwfs kwfs fm kxss fm kyks kyyw kzbt kzii fm washington kats k232cv kdbl keyw kffm kfld kit kmgw kolw kord fm kuti kxrx wyoming kcgy kgab kign kktl klen kowb krnk krvk ktrs fm ktwo kwyy defunct kril wput live events country jam usa mountain jam 50 % north american midway entertainment we fest websites king loudwire noisecreep xxl radio networks michigan talk network license held by a divestiture trust ; sale pending . license held by a third party . coordinates 42 53 10 n 78 52 23 w 42.886 n 78.873 w 42.886 ; 78.873 retrieved from https en.wikipedia.org w index.php title wmsx & oldid 738131594 categories hd radio stationsradio stations in buffalo new yorktownsquare media radio stationshidden categories coordinates on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 7 september 2016 at 02 35 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site 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