. instacart type private founded 2012 headquarters san francisco california united states area served select u.s. cities atlanta austin tx boston boulder co charlotte chicago denver houston irvine ca los angeles minneapolis new york city philadelphia portland or san francisco bay area seattle washington d.c. and more founder s apoorva mehta max mullen brandon leonardo industry retail services grocery delivery slogan s groceries delivered in an hour native client s on ios android contents 1 the service 1.1 stores 2 history 3 references the service edit instacart s service is mainly provided through a smartphone app available on ios and android platforms apart from its website . customers can pay with android pay and apple pay on their respective platforms . 1 initially instacart shoppers simply went to a store and purchased the ordered items at retail and in addition to the delivery charge added a markup of 10 to 20 percent . as the business has developed the firm has established relationships with grocery firms which share their store existing markup allowing instacart users to shop at in store prices . 2 3 stores edit whole foods market 4 harris teeter 5 food lion costco bj s wholesale club 6 publix 7 safeway h e b 8 petco 9 10 hmart 11 bi rite market key food shaw s 12 ralph s 13 market basket 14 andronico s jewel osco 15 mariano s acme markets fairway market rainbow grocery cooperative mollie stone s smart & final target corporation 16 history edit instacart was started by apoorva mehta a former amazon employee . 17 the company launched its service in san francisco mountain view and palo alto . 18 the startup company has a 2 billion valuation by investors as of may 2015 . 3 investors include kleiner perkins caufield & byers kpcb comcast ventures dragoneer investment group thrive capital valiant capital andreessen horowitz khosla ventures sequoia capital y combinator and angel investor martin romero . as of january 2015 total funding was about 275m . 19 at that time forbes magazine named instacart the most promising company in america . 20 as of april 2015 the firm had about 200 employees . actual shopping and delivery is done primarily by independent contractors though a new policy will allow some instacart shoppers to choose to be part time employees . 21 22 during 2014 instacart expanded to 15 cities atlanta ; austin ; boston ; boulder ; chicago ; denver ; houston ; los angeles ; new york city ; philadelphia ; portland oregon ; san francisco ; san jose ; seattle and washington dc with plans to expand further in 2015 . 3 in september 2015 the company hired ravi gupta as its first cfo . 23 instacart raised its customer prices by 50 % in december 2015 then a few months later the company cut by 50 % its payments to couriers . 24 references edit instacart announces integration with apple pay . instacart . greater pricing transparency . instacart.com . instacart . april 23 2015 . retrieved may 7 2015 . when that badge says prices are same as in store which is most of the time it means that the prices for that store s items on instacart are on average the same as the prices that retailer regularly charges in their physical stores more details below . for stores where the prices on instacart represent a markup over in store prices we clearly display that prices may be higher than in store . a b c farhad manjoo april 29 2015 . instacart s bet on online grocery shopping . the new york times . retrieved may 7 2015 . last year it grew from serving just a few markets to 15 cities and this year it plans to expand to even more . we ve partnered with whole foods market to offer one hour delivery across 15 major u.s. cities . instacart . harris teeter grocery delivery bj s wholesale club grocery delivery publix grocery delivery heb partners with instacart to deliver groceries in austin . silicon hills news . 1 september 2015 . retrieved 2015 11 18 . we ve partnered with petco to offer one hour delivery in san francisco and boston . instacart . petco and instacart add additional markets now offering one hour delivery in 14 cities . instacart . hmart grocery delivery instacart hires grocery shoppers to part time jobs amid contract labor disputes . retrieved 19 january 2016 . ralphs grocery delivery market basket grocery delivery instacart expanding delivery in western suburbs . chicago tribune . retrieved 9 july 2010 . instacart expands to minneapolis and partners with target . instacart . retrieved 24 september 2015 . instacart bags 2.3 m to become the amazon of groceries . wsj . retrieved 19 january 2016 . concierge grocery shopping . sfgate . 8 march 2013 . retrieved 19 january 2016 . instacart . we ve closed 220m series c round of financing led by kleiner perkins caufield & byers . instacart.com . instacart . retrieved may 7 2015 . yesterday we announced that we ve closed a 220m round of series c financing led by kleiner perkins caufield & byers kpcb . other participants in the round include comcast ventures dragoneer investment group thrive capital valiant capital and previous investors andreessen horowitz khosla ventures and sequoia . this brings our total funding to date to approximately 275m . brian solomon . america s most promising company instacart the 2 billion grocery delivery app . forbes.com . missing or empty url help ; access date requires url help farhad manjoo may 21 2014 . grocery deliveries in sharing economy . the new york times . retrieved may 7 2015 . it operates according to a decentralized business model that borrows from services like uber airbnb and other firms in the so called sharing economy . o brien sarah ashley . the uber effect instacart shifts away from contract workers . cnn money . loizos connie . instacart hires its first cfo ravi gupta . www.techcrunch.com . retrieved 30 september 2015 . http www.wsj.com articles grocery delivery startup instacartcuts pay for couriers 1457715105 v t e y combinator companies 7 cups of tea 80 000 hours 9gag airbnb algolia buttercoin canopy labs cleartax codecademy cofactor genomics coinbase creative market cymmetria disqus dropbox easypost fullstack academy futureadvisor gigster gocardless goldbely gusto heroku hipmunk homejoy icracked instacart justin.tv kickback lendup loopt lumi meadow newsblur octopart omgpop one month optimizely ownlocal pebble podium.co product hunt quartzy reddit renthop scribd smartasset songkick standard treasury streak strikingly stripe survata swiftype true link upverter urx voat watsi webflow weebly wepay workflowy wufoo xobni zenefits zerocater category full list retrieved from https en.wikipedia.org w index.php title instacart & oldid 742612630 categories online grocery deliveryy combinator companieshidden categories pages using web citations with no urlpages using citations with accessdate and no url navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 4 october 2016 at 18 46 . text is available under the creative commons attribution sharealike license ; 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