has multiple issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article relies largely or entirely upon a single source . relevant discussion may be found on the talk page . please help improve this article by introducing citations to additional sources . august 2014 the topic of this article may not meet wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources yocco s hot dogs news newspapers books scholar jstor free images august 2014 learn how and when to remove this template message learn how and when to remove this template message yocco s type private industry restaurant founded allentown pennsylvania united states 1922 1922 founder theodore iacocca headquarters emmaus pennsylvania united states number of locations 6 stores 2010 area served allentown pennsylvania products hot dogs cheesesteaks other number of employees 20 49 website http www.yoccos.com yocco s hot dogs is a regionally famous hot dog and cheesesteak establishment with five restaurants each located in the lehigh valley region of pennsylvania in the united states . yocco s was founded in 1922 by theodore iacocca uncle of lee iacocca . its corporate headquarters is located in emmaus pennsylvania . contents 1 history and locations 2 zippy the pinhead 3 the solid verbal 4 see also 5 references 6 external links history and locations edit yocco s in fogelsville . yocco s was originally established in 1922 at its former center city allentown location at 625 liberty street . its original name was the liberty grill . beginning in the 1970s the five current yocco s restaurants were opened . the first was opened at 2128 hamilton street . yocco s serves hot dogs cheesesteaks french fries and pierogies . yocco s is currently run by gary iacocca the third generation owner . the company s corporate headquarters is located in emmaus . the name yocco s was derived from the name iacocca after the family who owns the establishment . however because the pennsylvania dutch could not pronounce iacocca an italian name and said yocco instead the name was changed to reflect their pronunciation . 1 zippy the pinhead edit yocco s in trexlertown . yocco s has made several appearances in zippy a nationally syndicated comic strip featuring the character zippy the pinhead . 1 the solid verbal edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . september 2016 learn how and when to remove this template message beginning during the 2015 ncaa football season yocco s gained exposure on the popular college football podcast the solid verbal . allentown resident ty hildenbrandt one of the show s hosts pays homage to yocco s during weekly preview shows by selecting at least one team each week as the yocco s home dog of the week . to be selected as a home dog a team must be an underdog playing at their home stadium where hildenbrandt thinks that they can win despite the odds being in favor of their opponents . 2 this designation does not indicate any sponsorship of the solid verbal by yocco s. rather it is a humorous tribute based on hildenbrandt s affinity for the restaurant and the linguistic connection between underdog and hot dog . see also edit historical and notable sites in allentown pennsylvania references edit a b sheehan daniel patrick . simple fare has made yocco s a top dog . the morning call . retrieved 2007 05 06 . the solid verbal on twitter . retrieved 2016 09 15 . iacocca lee . where have all the leaders gone . external links edit wikimedia commons has media related to yocco s. yocco s page at hollyeats.com . yocco s page at roadfood.com . photo of king yocco at the original yocco s in allentown and yocco s page at flickr.com . the secret s in the sauce yocco s article . yocco s official facebook page coordinates 40 32 19 n 75 29 01 w 40.538669 n 75.48356 w 40.538669 ; 75.48356 retrieved from https en.wikipedia.org w index.php title yocco % 27s hot dogs & oldid 739672343 categories 1922 establishments in pennsylvaniahot dog restaurantscompanies based in lehigh county pennsylvaniarestaurants in pennsylvaniarestaurants established in 1922cuisine of the mid atlantic united stateshidden categories articles needing additional references from august 2014all articles needing additional referencesarticles with topics of unclear notability from august 2014all articles with topics of unclear notabilitypages using infobox company with unsupported parametersarticles needing additional references from september 2016commons category with local link same as on wikidatacoordinates not on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages add links this page was last modified on 16 september 2016 at 06 07 . text is available under the creative commons attribution sharealike license ; 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