private limited company industry motion picture predecessor dreamz unlimited founded 2002 founder shah rukh khan gauri khan headquarters mumbai india key people shah rukh khan co chairperson former ceo gauri khan co chairperson venky mysore ceo blesson oommen cfo 1 products film production film distribution visual effects television production equipment leasing divisions red chillies vfx red chillies tvc red chillies idiot box website www.redchillies.com red chillies entertainment rce founded in 2002 2 is an indian motion picture production distribution and a premier visual effects company based in the city of mumbai . 3 the company was founded in 2002 by bollywood actor shah rukh khan and his wife gauri khan . it was transformed from the now defunct dreamz unlimited . red chillies entertainment has formed a full fledged film studio in india . the studio s activities span across creative development production marketing distribution licensing merchandising and syndication of films in india and worldwide.when it comes to digital and marketing innovations for films red chillies entertainments pvt ltd has always been at the top of the game and often a market leader . 4 apart from film production rce has a visual effects studio known as red chillies vfx . the company also has a 55 % stake in the indian premier league cricket team kolkata knight riders . sanjiv chawla was the executive producer of the company while gauri khan serves as a producer . in february 2013 venky mysore the ceo of kolkata knight riders took over additional responsibility as chief of red chillies entertainment as well . 5 6 contents 1 history 1.1 films 1.2 visual effects 1.3 sports 1.4 marketing innovation 2 plans for the future 3 films 4 references 5 external links history edit films edit khan kapoor and rampal l r during the premiere of ra.one in london in 1999 choreographer farah khan a good friend of khan decided to direct a film with him . he then took over the production company dreamz unlimited which he created with juhi chawla and director aziz mirza and transformed it into red chillies entertainment with his wife gauri khan who became the producer of the first production main hoon na in which khan starred as well . the movie did well at the box office becoming the second highest grossing film of the year . khan also starred in the company s 2nd release the 2005 movie paheli belonging to the genre of indian parallel cinema the film was critically acclaimed and was selected as india s official entry to the 79th academy awards in the best foreign language film category . the third film produced by the company was farah khan s mega budget om shanti om which was released in november 2007 . the film was set in the 1970s and 2000s and paid tribute to indian film industry of both these eras . upon release it broke many box office records grossing over 1.48 billion and thus became the highest grossing hindi film of all time at the time of its release . 7 the 2009 film billu starring irrfan khan and lara dutta was the company s next release the film opened to good reviews but was a failure at the box office . the latest film produced by the production company is roshan abbas s always kabhi kabhi the film did poorly . the company continued working on other projects until finally deciding on ra.one 2011 starring khan himself kareena kapoor and arjun rampal . the pre production work began in 2007 after the release of om shanti om . the film s crew consisted of more than 5 000 members from india italy and the us and was pieced together by more than 1 000 people working in shifts in around 15 studios across the world . 8 it saw the inclusion of several visual effects techniques being incorporated in the production which were carried out by red chillies vfx . with an estimated budget of 1.25 billion ra.one was the second most expensive film ever produced in indian cinema and the most expensive bollywood film . 9 the film witnessed a level of publicity campaigning previously unseen in india films with marketing taking place over a period of nine months and involving major brand tie ups of a 52 crore us 9.88 million which set the record for the largest marketing budget in india . 10 the film released across 3 100 screens in india and 904 prints overseas in both 2d and 3d 11 making it the largest indian cinematic release in the world . subsequently the success of the effects and the 3d version of the film prompted multiple other bollywood filmmakers to consider technology as a part of film making especially in view of the success of ra.one and the inordinately higher returns generated from 3d ticket sales . 12 the film went on to break multiple box office records and according to its distributors is the second highest grossing bollywood film worldwide earning over 2.4 billion . their next production was karan johar s directorial venture student of the year 2012 which was co produced by johar s production company . visual effects edit main article red chillies vfx the company also has a visual effects studio known as red chillies vfx which flagged off in 2005 . 1 apart from home productions the vfx team had been involved with many major movies like chak de india krrish 3 don the chase begins again dostana and de dana dan . 13 the division has won accolades for its work in india and abroad . don the chase begins again won european accolades for best special effects in 2006 . a year later om shanti om won best visual effects from filmfare zee cine iifa star screen indy s and apsara producer s guild awards and in 2011 ra.one swept all major awards in bollywood for visual effect including a national film award and filmfare award for best special effects and was nominated for the asian film award as well . 1 the division has the largest manpower among the group companies with a staff strength of over 130 . 14 l r shahrukh khan juhi chawla and jay mehta co owners of kkr . sports edit in 2008 red chillies acquired ownership rights for the franchise representing kolkata in the a twenty20 cricket tournament indian premier league for a price of usd 75.09 million and have since named the team kolkata knight riders . kkr is the richest team in the ipl and it has been ranked as the most valued with a brand value of 42.1 million . 15 financially the kkr are the most profitable and successful franchise in the ipl as well . 16 17 the home of the kolkata knight riders is eden gardens the largest and most iconic cricket stadium in india . it is also one of the largest stadiums in asia . in 2011 they introduced the mumbai franchise in the motorsport racing league i1 super series . in 2012 srk shown his interest to buy 50 percent share of dempo s.c. indian football club of i league . 18 he also has the 50 % stakes in caribbean premier league franchise trinidad and tobago red steel from 2015 onwards . the team had many popular former players and the current coach of kolkata knight riders jacques kallis and other famous players like kamran akmal dwayne bravo johan botha cricketer darren bravo and cameron delport etc. the team clinched maiden caribbean premier league title in 2015 right after shahrukh khan becomes the owner of the franchise . he changed the name and logo of the team the very next season and the name given to the franchise is trinbago knight riders and the name and the logo are almost identical to kkr . marketing innovation edit when it comes to digital and marketing innovations for films red chillies entertainments pvt ltd has always been at the top of the game and known for its digital and marketing innovations and this time as well they have come up with a unique concept for the mobile phone and tablet users for their diwali release happy new year . it was the first bollywood film to release its trailer through the free messaging app whatsapp . the fans were asked to post their mobile numbers on the official twitter and facebook pages of the film to which srk deepika padukone abhishek bachchan boman irani sonu sood vivaan shah and farah khan sent the trailer personally . 19 plans for the future edit shah rukh khan s production banner red chillies entertainments pvt ltd. which is reportedly targeting a 25 per cent annual business growth is set to roll out four to five films and the bollywood superstar says he won t act in them . we want to make four five films without me . as a producer i would like to concentrate on the films and visual effects shah rukh told ians in an interview . 20 films edit year film director producer s cast notes 1979 vardi umesh mehra aly morani sunny deol dharmendra jackie shroff madhuri dixit rights acquired by red chillies entertainment 1985 arjun rahul rawail sunny deol dimple kapadia satyajeet anupam kher rights acquired by red chillies entertainment 1991 yodha rahul rawail karim morani bunty soorma sunny deol sanjay dutt sangeeta bijlani rights acquired by red chillies entertainment 1992 chamatkar rajiv mehra parvesh c. mehra shahrukh khan urmila matondkar naseeruddin shah rights acquired by red chillies entertainment 1993 maya memsaab ketan mehta ketan mehta shahrukh khan deepa sahi farooq shaikh raj babbar paresh rawal rights acquired by red chillies entertainment damini rajkumar santoshi aly morani karim morani bunty soorma sunny deol rishi kapoor meenakshi sheshadri rights acquired by red chillies entertainment 1994 kabhi haan kabhi naa kundan shah vikram mehrotra shahrukh khan deepak tijori suchitra krishnamoorthi rights acquired by red chillies entertainment anjaam rahul rawail maharukh johki rita rawail shahrukh khan madhuri dixit deepak tijori rights acquired by red chillies entertainment 1995 dushmani shekhar kapoor n kumar sunny deol rights acquired by red chillies entertainment ram jaane rajiv mehra parvesh c. mehra shahrukh khan juhi chawla rights acquired by red chillies entertainment oh darling yeh hai india ketan mehta ketan mehta shahrukh khan rights acquired by red chillies entertainment 1996 english babu desi mem praveen nischol praveen nischol shahrukh khan sonali bendre rights acquired by red chillies entertainment chaahat mahesh bhatt robin bhatt shahrukh khan pooja bhatt rights acquired by red chillies entertainment 2000 hey ram kamal hassan kamal hassan shahrukh khan kamal hasan rights acquired by red chillies entertainment phir bhi dil hai hindustani aziz mirza shahrukh khan juhi chawla aziz mirza shahrukh khan juhi chawla rights acquired by red chillies entertainment 2001 one 2 ka 4 shashilal k. nair nazir ahmed shahrukh khan juhi chawla rights acquired by red chillies entertainment asoka santosh sivan shahrukh khan juhi chawla shahrukh khan kareena kapoor won 1 filmfare award won 2 iifa awards 2002 devdas sanjay leela bhansali bharat shah shahrukh khan madhuri dixit aishwarya rai bachchan rights acquired by red chillies entertainment hum tumhare hain sanam k. s. adhiyaman k. c. bokadia shahrukh khan salman khan madhuri dixit rights acquired by red chillies entertainment 2003 chalte chalte aziz mirza shahrukh khan juhi chawla aziz mirza shahrukh khan rani mukherji rights acquired by red chillies entertainment 2004 main hoon na farah khan gauri khan shahrukh khan sushmita sen the studio s first release as red chillies entertainment won a filmfare award 2005 kaal soham shah gauri khan karan johar ajay devgan john abraham vivek oberoi lara dutta esha deol co produced with dharma productions paheli amol palekar gauri khan shahrukh khan rani mukherji amitabh bachchan india s official entry to the 79th academy awards in the best foreign language film 2007 om shanti om farah khan gauri khan shahrukh khan deepika padukone won a national film