founded 1969 ; 47 years ago 1969 headquarters boulder colorado key people peter burns president products herbal tea parent hain celestial group website www.celestialseasonings.com celestial seasonings is a tea company based in boulder colorado united states that specializes in herbal teas infusions but also sells green red white chai and black teas . their annual gross sales are approximately 100 000 000 . 2 history edit celestial seasonings tasting room celestial seasonings founders mo siegel john hay peggy clute and others started gathering herbs and flowers in the mountains around boulder and selling them to local health food stores in 1969 . the company name was derived from co founder lucinda ziesings nickname . 3 in the 1970s the company created herbal tea blends such as sleepytime and red zinger and moved to larger headquarters twice ; by 1977 the company began selling internationally . celestial seasonings also created and sponsored the red zinger bicycle classic race in colorado during the 1970s . celestial seasonings was purchased by kraft foods in 1984 . 4 5 mo siegel retired in 1986 and the next year kraft announced they would sell celestial seasonings to lipton . 6 the sale was successfully challenged by bigelow under anti trust laws and local management purchased the company back from kraft in 1988 . in 1990 celestial seasonings moved into new headquarters in a custom designed facility in north boulder . mo siegel returned in 1991 to serve as ceo . celestial seasonings merged with natural food company the hain food group in 2000 to form the hain celestial group . mo siegel retired for the second time in 2002 . references edit company profile for hain celestial group inc hain . retrieved 2008 10 22 . modern marvels tea education episode 553 december 13 2006 . celestial seasonings interactive timeline . accessed feb 14 2008 . sanger d. e. 1984 . kraft to buy celestial . the new york times . kraft agrees to buy celestial seasonings . 1984 . the washington post . john gorman 1987 12 08 . kraft sells celestial seasonings . articles.chicagotribune.com . retrieved 2014 07 14 . external links edit celestial seasonings official website the hain celestial group case 8 13 cv 01757 ag an retrieved from https en.wikipedia.org w index.php title celestial seasonings & oldid 703704741 categories tea brands in united statescompanies based in boulder coloradocompanies established in 1970hidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages portugu s edit links this page was last modified on 7 february 2016 at 03 21 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view