florists association industry floral industry founded 1914 headquarters austin texas united states services annual conventions professional services marketing state legislation matters the provision of educational opportunities divisions texas certified florists program high school level 1 floral certification website www.tsfa.org the texas state florists association tsfa was founded in 1914 1 and is headquartered in austin texas . 2 since its inception the tsfa has grown into a professional trade association that covers many branches of the floral industry . 1 its membership base includes a diverse assortment of people in the floral industry and it is involved in professional services and marketing in support of floral interests state legislation and the provision of educational opportunities . 3 it represents the texas floral industry and has members in ten additional states . 3 the organization hosts an annual convention 1 the first of which occurred in 1914 . the tsfa sponsors the texas certified florists program and publishes a monthly magazine named the bloomin texan . contents 1 publications 2 events 2.1 annual conventions 2.2 state fair of texas 3 membership 4 texas certified florists program and exams 4.1 high school level 1 floral certification 5 partnerships 6 similar organizations 7 see also 8 references 9 further reading 10 external links publications edit the tsfa publishes a monthly magazine named the bloomin texan which covers topics concerning the floral industry and its purveyors . 4 5 no issue is published in july and during this month the organization s tsfa yearbook is published . 4 6 events edit in november 1914 the texas state florists association held a chrysanthemum and flower show at houston texas . 7 annual conventions edit the texas state florists association s first annual convention occurred in 1914 . in 1915 the second annual convention occurred at fort worth texas on july 6 7 . 8 no annual convention occurred in 1918 and 1919 due to wartime conditions . 9 in 1919 the tsfa sponsored the texas southern florists convention which occurred on july 9 10 in austin texas . 10 in 1920 the organization s annual convention occurred in fort worth texas on july 20 to 22 . 9 11 in 1921 the annual convention occurred in san antonio texas . 12 the convention included a welcome to the delegates from o.b. black the mayor of san antonio an annual address by otto lang the head of the texas state florists association various seminars and programs relating to floristry and an election for the next year s leaders for the association . 12 in 1922 the annual convention was held in dallas texas on july 5 7 . 13 14 at the time involved parties ran a one third page welcome address for the event in the dallas news . 14 in 1940 the annual convention occurred at fort worth texas on july 14 16 . 15 the 1989 annual convention occurred in san antonio texas on july 7 10 . 16 at the 2001 annual convention norman northen was recognized as the top floral designer in the state of texas . 17 five finalists from various areas of texas were chosen for the competition and the event involved wedding hospital and funeral floral arrangements along with building a unique ... interpretive design display using props they have built themselves and constructing a surprise arrangement on the spot . 17 in 2014 the annual convention occurred in austin texas . 18 sheri jentsch placed as first place in the organization s texas cup competition . 18 twenty floral designers competed in the event . 18 state fair of texas edit in october 2013 the tsfa and texaslocalflorist.com a subsidiary of tsfa 19 sponsored the first annual junior floral cup design championship at the state fair of texas . 3 the competition had five high school student finalists that had completed level 1 high school floral design certification and had qualified based on winning performances at the tsfa jr. cup preliminary competition in their hometowns . 3 membership edit members in the organization include growers wholesalers floral product and supply manufacturers interior plantscapers brokers shippers importers and others in the floral industry . 1 a number of members are university professors students botanical researchers and retired florists . 1 in 1971 the tsfa had 1 570 members . 20 texas certified florists program and exams edit the texas state florists association sponsors the texas certified florists program . 21 only those who pass the qualifying exam are allowed to pursue this goal . in completing the 12 course requirement and passing the rigorous final examination a florist is designated a texas master florist . the 12 courses required of each participant include 9 online courses and 3 hands on courses . the online courses include principles of design the care and handling of foliage flowering plants and cut flowers customer relations floral delivery merchandising advertising and promotion and business procedures . 22 online education is then supplemented with hands on learning and all participants in the certification program must attend the following three hands on courses . the significance of sympathy flowers 23 and floral design is the subject of sympathy design styles and techniques . another socially prominent ritual the wedding is a focus . another hands on course current design styles and techniques allows florists to construct several of the most noteworthy styles of floral presentation flower arrangement vase arrangements vegetative formalinear and parallel designs . education is a major part of tsfa s work and they also provide learning opportunities to those outside the floral industry . in 2004 the association developed the texas high school certification program which allows school districts to provide more value to their diploma and helps to provide young floral designers to accommodate the needs of retail florist . 24 25 requirements for the certification are enrollment and completion of the year long texas education agency approved floral design curriculum and passing a texas state florists association approved written exam and the design of two floral pieces in a timed setting . the students who complete the program are prepared for an entry level position in a retail flower shop . high school level 1 floral certification edit tsfa has also been involved in ... training high school agriculture teachers with the intention of their students testing to become high school floral design certified . 26 this program serves to prepare students for careers in floriculture 27 and to increase sales of texas floriculture products . 26 the program emphasizes knowledge of the floral industry industry terminology and the identification of foliage and plants . 28 the certification is awarded by tsfa after students ... demonstrate proficiency on written and performance tests . 28 partnerships edit in 2012 the tsfa has partnered with the texas department of agriculture creating a high school floral design competition to increase awareness of local texas florists and to increase promotion and sales of local flower shops through increased media coverage . 29 this was enabled in part from various federal grants for several projects that totaled 1.8 million which were awarded to improve the production of fruits vegetables and other specialty crops in texas . tsfa is a member organization of the texas employers for immigration reform an organization that seeks to reform immigration laws in the united states . 30 similar organizations edit the west texas new mexico florist association has an annual convention that includes floral design competitions . 31 see also edit agriculture and agronomy portal texas portal horticulture references edit a b c d e flowers to get new life after convention . san marcos mercury . july 23 2010 . retrieved 6 march 2015 . contact us . texas state florists association . retrieved 5 march 2015 . a b c d skyline hs student jennifer esparza will compete in first annual junior floral cup design championship at 2013 state fair of texas . dallas morning news . october 17 2013 . retrieved march 6 2015 . a b information and benefits . texas state florists association . retrieved 5 march 2015 . the bloomin texan . worldcat . retrieved 5 march 2015 . new serial titles . library of congress . 1992 . the garden magazine . doubleday page & company . 1914 . p. 142 . full text of horticulture . internet archive . retrieved 5 march 2015 . a b american florist . 1920 . p. 108 . florist & nursery exchange . a. t. de la mare company . 1919 . p. 1251 . florists review . florists publishing company . 1920 . p. 120 . a b the american florist . 1921 . p. 1132 . the american florist . 1922 . p. 1074 . a b the american florist . 1922 . pp. 2 3 . monthly bulletin . horticultural society of new york . 1940 . retrieved 6 march 2015 . flowers & . . volume 10 . teleflora incorporated . 1989 . retrieved 6 march 2015 . a b roofing gillmeister july 22 2001 . temple florist tagged state s best designer . temple daily telegram . retrieved march 6 2015 . a b c mckenzie laura july 26 2014 . jentsch wins texas cup . herald zeitung online . retrieved march 6 2015 . williams jenna october 10 2013 . james madison hs student to compete in first time annual junior floral cup design championship . alamo city times . retrieved march 6 2015 . selected trade and professional associations of texas . bureau of business research university of texas at austin . 1971 . retrieved 5 march 2015 . tsfa.org education opportunities archived january 30 2009 at the wayback machine . tsfa.org online education archived november 23 2010 at the wayback machine . the importance of flowers in bereavement in lieu of flowers . inlieuofflowers.info . retrieved 6 march 2015 . ffa students recognized for work . east texas news . polk county publishing company . 2011 . retrieved march 6 2015 . tsfa.org press releases archived january 30 2009 at the wayback machine . a b specialty crop block grant program 2009 final report . texas department of agriculture . pp. 27 30 . retrieved 5 march 2015 . canutillo senior gets flower certification . el paso times . may 20 2009 . retrieved march 6 2015 . a b sisd to help non college bound students . www.statesman.com . march 5 2015 . retrieved march 6 2015 . commissioner todd staples awards 1.8 million in federal grants to improve texas production of fruits vegetables other specialty crops . the vindicator . october 8 2012 . retrieved march 6 2015 . nadler richard february 17 2009 . a costly debate by richard nadler national review . national review . retrieved march 6 2015 . olmsted audry september 11 2012 . nmsu s floral team makes clean sweep at regional competition . new mexico state university . retrieved 5 march 2015 . further reading edit proceedings of the annual convention of the society . volume 32 . society of american florists and ornamental horticulturists . 1916 . pp. 158 159 . florists review . florists publishing company . 1919 . pp. 9 10 . agriculture texas . dept. of 1914 . bulletin . pp. 204 206 . fisher wayne 1988 . first 75 years . the association . 60 pages . brenham florist and texas teen draw a crowd at state fair of texas with their stunning floral arrangements . texas department of agriculture . october 22 2010 . retrieved 6 march 2015 . external links edit official website 2014 texas cup experience . floral.today . v t e floral organizations american institute of floral designers british florist association kenya flower council national association of flower arrangement societies the society of floristry limited texas state florists association agriculture and agronomy portal wikiproject retrieved from https en.wikipedia.org w index.php title texas state florists association & oldid 742866869 categories floral