issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages the topic of this article may not meet wikipedia s notability guideline for web content . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources vip art fair news newspapers books scholar jstor free images january 2012 learn how and when to remove this template message a major contributor to this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . january 2012 learn how and when to remove this template message learn how and when to remove this template message vip art fair type limited liability company industry art market founded 2010 headquarters new york key people lisa kennedy ceo severin andrieu delille vp of engineering website www.vipartfair.com www.vipart.com vip art fair was an international art fair held exclusively online . 1 the fair was founded in 2010 by james and jane cohan owners of james cohan gallery in new york and jonas and alessandra almgren silicon valley entrepreneurs . the inaugural fair was held january 22 30 2011 and the second edition of the fair will be held february 3 8 2012 . 2 contents 1 vip 2.0 2 vip 1.0 3 company growth 4 references vip 2.0 edit the new technologies developed for vip art fair are the most significant changes for vip 2.0 . first the site is now integrated with social media sites like facebook and twitter enabling visitors to build personalized tours on the fair site then share them on their social media pages . next the site now supports all web browsers ipad and other mobile devices . finally the chat feature on the site has been improved using cloud technology and expanded so that it can now be used on mobile phones functioning like imessage or bbm . the world s leading contemporary galleries have participated in vip 2.0 including david zwirner new york galerie max hetzler berlin white cube london gagosian gallery new york london beverly hills rome and athens hauser & wirth z rich london and new york anna schwartz gallery melbourne and sydney xavier hufkens brussels fraenkel gallery san francisco and james cohan gallery new york and shanghai . vip 1.0 edit the first edition of vip art fair ran from january 22 30 2011 . at that time it was the first art fair to be held entirely online . 3 4 5 6 7 8 vip 1.0 featured 138 contemporary art galleries from 30 countries and included works by more than 2 200 artists . over its nine day run vip art fair attracted some 41 000 visitors 9 but was plagued by technical difficulties . 10 the fair might have been victim of its own success 11 as peak loads slowed the service down . the experience by exhibitors was mixed with some expressing outrage at the shortcomings 12 while others were happy with the results and saw future potential . 13 to strengthen the technology platform the founders of vip art fair decided to bring all development in house and hired severin andrieu delille to head the tech team . 14 company growth edit in late 2011 lisa kennedy former executive vice president at quidsi inc. was hired as chief executive officer of vip art fair . 15 in january 2012 liz parks was hired as the new fair director a former head of sales at artnet to replace noah horowitz the founding director . in january 2012 vip art fair raised 1 million from international collectors including selmo nissenbaum partner in personale investimentos and philip keir media and arts specialist and former founder of nextmedia . in january 2012 vip art fair announced three more fairs to be held in 2012 vip paper april 20 22 2012 vip photo july 13 15 2012 and vip vernissage september 7 9 2012 16 in april 2013 vip art announced it had been acquired by artspace 17 references edit ellen gamerman ; kelly crow 2011 01 14 . clicking on a masterpiece . the wall street journal . vip art fair spruces up for its second year running hyperallergic vip art fair welcome to the virtual art fair the telegraph at the vip online art fair s launch party some vestiges of the physical remained blouinartinfo.com look don t touch rather slowly the buying and selling of art and antiques is going online . the economist . 2011 01 13 . james adams . 9 000 works 140 dealers 30 countries the art fair goes virtual . the globe and mail . jonathan jones 2011 01 21 . 1m artworks up for sale at online fair . the guardian . katya kazakina 2011 01 22 . blankfein portrait freud bacon works over 1 million ignite online fair . bloomberg l.p. art tapei forum vip art fair the first global online art fair vip art fair a virtual failure financial times vip art fair victim of its own success art market monitor online vip art fair disappoints is damage fatal art radar asia a few thoughts on the vip art fair edwardwinkleman.com notorious vip after a stumble an online art fair embraces its tech side galleristny vip art fair adds tech clout with new ceo former vp of 500 million e commerce site blouinartinfo vip expands launching three new online only art fairs blouinartinfo artspace acquires vip art galleristny retrieved from https en.wikipedia.org w index.php title vip art fair & oldid 729815676 categories art fairshidden categories articles with topics of unclear notability from january 2012all articles with topics of unclear notabilitywikipedia articles with possible conflicts of interest from january 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 july 2016 at 19 03 . text is available under the creative commons attribution sharealike license ; 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