v r cheap monday is a swedish clothing label . it was founded in 2000 by rjan andersson and adam friberg originally as a second hand clothing store in a suburb of stockholm . the clothes started selling on march 10 2004 and from the beginning in only one store called weekday . the name of the brand originates from the fact that the original store was only open on sunday . 1 the brand is known for their idiosyncratic designs and has expanded from their original focus on jeans to include sneakers flannel and shirts . current creative director is ann sofie back . cheap monday clothes are distributed in a variety of stores worldwide including urban outfitters and barneys new york . recently cheap monday has also found strong popularity in melbourne australia . apart from franchisees cheap monday have five stand alone stores in london copenhagen paris beijing and shenyang . several pop up stores have also been established during the recent years in among other cities stockholm utrecht los angeles and hong kong . they are recognized by their distinctive logo of a skull which originally included an inverted crucifix . the designers of the logo bj rn atldax and karl grandin of the design group v r meant it as an anti christian statement citing the religion as the cause of many wars . 1 by january 2010 the logo was altered with the inverted crucifix replaced by a single vertical line . acquisition edit on march 6 2008 it was announced that retailer h & m hennes & mauritz ab h & m would acquire the company fabric scandinavien ab maker of cheap monday jeans and operator of the weekday store . h & m bought 60 percent of fabric scandinavien for 564 million swedish kronor us 92 million at the time from the founders of the company adam friberg lars karlsson rjan andersson and linda friberg . h & m has the possibility obligation to acquire the remaining shares in the company within three to five years . 2 references edit anti christian jeans are a trend in sweden . fox news . december 30 2005 . h & m acquires the company behind cheap monday weekday and monki . h & m. march 6 2008 . retrieved january 2 2010 . external links edit official website retrieved from https en.wikipedia.org w index.php title cheap monday & oldid 674408374 categories swedish brandsclothing brands of swedenclothing companies of sweden2000 introductions navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran aisgalegoitalianosvenska ti ng vi t edit links this page was last modified on 3 august 2015 at 19 02 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view