apparel retail founded 1935 ; 81 years ago 1935 headquarters brooklyn ny us key people joseph chehebar ceo albert chehebar president 1 number of employees 9300 website www.rainbowshops.com store front rainbow store setup rainbow shops or rainbow is a privately held moderately priced american retail apparel chain comprising several lifestyle brands primarily targeting teens and young women . the company is headquartered in brooklyn ny . the founding brothers of rainbow shops . contents 1 history 2 e commerce 3 external links 4 references history edit rainbow shops was founded in 1935 2 in new york city by irving arthur swarzman 3 an austrian native who was raised in brooklyn . swarzman brought his four brothers herman oscar ira and nat into the business as they reached working age . they built the business from one shop to a high of eighty two stores before selling the business in the 1970s according to mr. swarzman s granddaughter . rainbow shops is now owned by egyptian jewish chehabar family . 4 5 today along with sister brands 5 7 9 and marianne rainbow operates 1 300 stores in united states including 125 stores in puerto rico and 10 stores in the u.s. virgin islands . 2 rainbow s holding company a.i.j.j. enterprises inc. purchased the 5 7 9 brand in 1999 from the bankrupt edison brothers stores . it s operated through a company division named the new 5 7 9 and beyond inc. 6 rainbow is one of the leading fast fashion retailers in the u.s. drawing inspiration from new trends seen on a list celebrities . rainbow is known for providing the latest fashion trends at an affordable price . it offers a wide assortment of clothing for juniors plus size and children as well as an extensive shoe collection . rainbow stores are an average of 5 000 square ft. each store s merchandise varies by location depending upon demographics and the size of the location . larger stores usually carry juniors plus lingerie shoes and kids departments . e commerce edit in november 2012 rainbow launched its online store which offers a cultivated selection of junior and plus fashion shoes accessories discounts offers and promotions . its online assortment of styles gets updated daily . external links edit www.rainbowshops.com www.mariannestores.com www.579.com references edit chain store guide company snapshot rainbow apparel co. by natasha perry may 29 2013 a b rainbowshops.com about us retrieved october 23 2015 brooklyn eagle dinner dance july 10 1938 the employes of the rainbow shops of new york will give a testimonial dinner dance in honor of irving a. swarzman founder of the rainbow shops and his brothers nathan ira herman and oscar swarzman . the real deal dominating deal mapping out just how many properties nyc s syrian jewish real estate moguls own in this jersey shore hamlet by ariel stulberg august 01 2015 new york times deal on citigroup tower puts buyer in the real estate big leagues by charles v. bagli february 8 2001 edison brothers announces agreements to sell 485 jw jeans west coda and 5 7 9 stores 8 k for 5 28 99 exhibit 99.3 . securities and exchange commission . retrieved september 4 2016 . retrieved from https en.wikipedia.org w index.php title rainbow shops & oldid 743749536 categories retail companies of the united statescompanies established in 1932 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 october 2016 at 01 40 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view