verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . june 2016 learn how and when to remove this template message rebel sport pty limited industry retail founded 1985 1985 in sydney australia ; 31 years ago headquarters lidcombe new south wales australia new zealand key people brian berry products sporting goods owner super retail group au briscoe group nz 1 website www.rebelsport.com.au www.rebelsport.co.nz rebel sport is an australian and new zealand sport equipment and related apparel chain and the largest in new zealand . contents 1 history 1.1 archer capital 1.2 super retail group limited 1.3 new zealand 2 advertisement marketing 3 media 4 references 5 external links history edit the company was born out of a franchise agreement between briscoe group and rebel sport australia in 1995 . after successfully overseeing the expansion of the briscoes homeware stores from 12 to 22 then company director brian berry was given the task of overseeing the design and establishment of the rebel sport chain of stores in new zealand . briscoe has exclusive rights to the rebel sport name in new zealand and the first store was opened in panmure . archer capital edit archer capital acquired amart in 2004 . 2 amart was a big format sports store headquartered in queensland . archer capital also merged its acquisitions of south australian based rowe & jarman smaller format stores doing business in western australia south australia northern territory victoria and tasmania to compliment amart . rowe & jarman became known as amart . 2 3 4 in 2007 the private equity firm acquired rebel sports and consolidated its sports retail businesses into it . 2 super retail group limited edit in australia rebel group limited was taken over by super retail group limited in 2011 . 2 the company stocks a number of well known international brands including asics adidas nike and puma . as a group rebel sport aka rebel has more than 90 stores across australia and employ over 4 500 employees . 5 new zealand edit like its sister nameplate briscoes rebel sport is comparable in size to a medium size discount department store . the chain does have a lowest price guarantee although its unique duopoly position in the market allows it to stock a relatively high end range while providing wider appeal through a calendar crammed with discount sale promotions . in 2005 a deal collapsed between briscoe group and lane walker rudkin lwr owners of the stirling sports which would have seen briscoe buy out the stirling franchise . following this lwr announced plans to launch several large format stores across the country beginning with a store in christchurch which it opened in mid 2006 . advertisement marketing edit after stirling s big box launch rebel sport began a new marketing campaign targeting a wider audience from their traditional club orientated team sport audience . the company continued their aggressive expansion programme launching several smaller format stores such as napier and taupo to allow branches to reach further into provincial areas . media edit on november 25 2015 rebel signed on as women s big bash league s naming rights sponsor . 6 rebel sport will also become the official online retail store of cricket australia . 7 briscoe group has previously owned the naming rights to the new zealand segment of the super 14 rugby union competition which was branded the rebel sport super 14 . 8 9 references edit https www.business.govt.nz companies app ui pages companies 1447163 shareholdings backurl % 2fcompanies % 2fapp % 2fui % 2fpages % 2fcompanies % 2fsearch % 3fmode % 3dstandard % 26type % 3dentities % 26q % 3drebel % 2520sport a b c d ascendiaretail . www.archercapital.com.au . retrieved 2016 02 28 . harvey staying out of the buy out reveals much about archer s shot at rebel . www.theage.com.au . retrieved 2016 02 28 . speedy blair 2011 10 18 . super retail looks to expand after rebel buy . super retail looks to expand after rebel buy . the australian . retrieved 2016 02 28 . about us rebel . www.rebelsport.com.au . retrieved 2016 02 28 . rebel throws support behind women s bbl . bigbash.com.au . retrieved 2016 02 28 . rebel throws support behind women s bbl . cricket.com.au . retrieved 2016 02 28 . rebel sport a winner . stuff . retrieved 2016 02 28 . http www.heraldsun.com.au news shoppers hit the web to grab a bargain in click frenzy mayhem story fnstek7z 1227360583000 external links edit official website for australia official website for new zealand retrieved from https en.wikipedia.org w index.php title rebel sport & oldid 741564258 categories sporting goods retailerscompanies established in 19851985 establishments in australiaclothing companies of australiasportswear brandssporting goods manufacturers of australiamultinational companies headquartered in australiahidden categories articles needing additional references from june 2016all 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