an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2012 learn how and when to remove this template message conversant type subsidiary industry internet media company founded westlake village california january 1998 january 1998 founder brian coryat headquarters chicago illinois united states area served worldwide parent alliance data website www.conversantmedia.com conversant known as valueclick before 2014 is an online advertising company . it provides online advertising campaigns and programs for advertisers and advertising agency customers in the united states and internationally . the company was founded by brian coryat in 1998 and is based in chicago illinois . conversant s customers include advertisers advertising agencies and traffic distribution partners . in february 2015 the company was named number three on the top 20 ad networks buy side networks by comscore . 1 contents 1 segments 2 acquisitions 3 controversy 4 see also 5 references 6 external links segments edit conversant operates in five segments media affiliate marketing online publishing mobile and technology . acquisitions edit in 2000 valueclick absorbed a number of smaller companies including the san francisco bay area based clickagents onresponse and zmedia . other companies that were acquired by valueclick include mediaplex be free commission junction hi speed media e babylon and webclients . in 2004 valueclick acquired two search properties search123 and simpli and the price comparison web site pricerunner . in august 2005 valueclick agreed to acquire rival ad network fastclick . in december 2006 they announced the purchase of shopping.net an online shopping directory for 13.3 million . 2 in july 2007 valueclick paid up to 352 million 3 to acquire mezimedia operator of the smarter and coupon mountain comparison shopping web sites . mezimedia was later renamed to valueclick brands in january 2010 . in august 2010 valueclick paid 42 million 4 to acquire investopedia a leading financial information website from forbes . in april 2011 valueclick paid 75 million in cash to acquire greystripe a leading mobile advertising network serves rich media advertising to over 30 million users of smartphones and other touch screen devices across all major mobile platforms . in august 2011 valueclick acquired dotomi a dynamic display ad optimization firm for 295 million . 5 in november 2013 valueclick sold its media properties investopedia pricerunner to iac . 6 in february 2014 valueclick changed its name to conversant . 7 in 2014 alliance data acquired conversant . 8 controversy edit in march 2008 valueclick paid 2.9 million 9 to settle federal trade commission charges that it deceived consumers with offers of prizes such as laptops and ipods to complete surveys by means of tempting invitations such as free ps3 for survey . 10 see also edit behavioral targeting ad networks online advertising web banner mobile marketing references edit comscore media metrix ranks top 50 u.s. desktop web properties . valueclick acquires shopping.net . businesswire . 2006 12 04 . http online.wsj.com article sb118459404255267516.html mod googlenews wsj http blogs.barrons.com techtraderdaily 2010 08 04 valueclick buys investopedia from forbes for 42 million http www.clickz.com clickz news 2098896 valueclick buys dynamic display firm dotomi valueclick inc. signs definitive agreement to sell owned & operated websites segment valueclick rebrands to conversant alliance data to acquire conversant formerly valueclick for 2.3 billion . advertisingage . september 16 2014 . http www.ftc.gov opa 2008 03 vc.shtm http www.research live.com news story.aspx pageid 30 & r y & e t & newsid 4400 external links edit official website retrieved from https en.wikipedia.org w index.php title conversant & oldid 738423374 categories companies based in los angeles 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