mutual industry insurance and finance founded 1927 headquarters madison wisconsin united states key people jack salzwedel chairman and ceo 1 products auto home life health and commercial insurance revenue 6.742 billion usd 2008 2 net income 360.5 million usd 2012 3 website american family insurance www.amfam.com american family insurance aka amfam is a private mutual company that focuses on property casualty and auto insurance but also offers commercial insurance life health and homeowners coverage as well as investment and retirement planning products . a fortune 500 company its revenues for 2008 were over 6.7 billion . 2 4 it should not be confused with american family home insurance company a subsidiary of munich re subsidiary american modern insurance group inc. or american family life insurance company of columbus . contents 1 history 2 subsidiaries 3 products 4 operating territory 5 significant milestones 6 awards 7 charitable contributions 7.1 american family children s hospital 7.2 united way 8 references 9 external links history edit american family insurance s history began on october 3 1927 5 when insurance salesman herman wittwer opened the doors of farmers mutual insurance company not to be confused with the farmers insurance group in madison wisconsin . at the time the company s only product was auto insurance and its target market was farmers . wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter . 5 over the years farmers mutual expanded its market and product line to meet the changing needs of its customers . in 1963 farmers mutual changed its name to american family mutual insurance company to reflect its broader customer base . subsidiaries edit companies of the american family insurance group include 6 american family mutual insurance company afmic american standard insurance company asic american family life insurance company aflic 7 american family brokerage inc. afbi american family insurance company of ohio afico ; ohio subsidiary companion to american family mutual insurance company american standard insurance company of ohio asico ; ohio subsidiary ; companion to american standard insurance company of wisconsin american family securities llc afs amfam.com inc. amfam 8 pgc holdings corporation general insurance companies the general 9 products edit american family insurance products include term universal and whole life insurance ; personal and business auto insurance personal umbrella insurance home insurance ; motorcycle boat motor home snowmobile and car insurance ; business liability key policy and business policy package insurance ; farm and ranch liability insurance ; travel trip cancellation and global medical insurance 10 operating territory edit the american family insurance group is based in madison wisconsin and as of 2011 had 4 regional corporate headquarters in minnetonka eden prairie minnesota saint joseph missouri denver colorado and columbus ohio among others . significant milestones edit below is a list of milestones in the corporate history of american family mutual insurance . 1927 farmers mutual automobile insurance company was founded on oct. 3 in madison wis. 1938 both premiums and assets surpassed 1 million . 1957 farmers mutual began to offer sickness and accident insurance . 1958 company introduced homeowners insurance and opened american family life insurance company . 1959 farmers mutual entered the computer age with the ramac 305 . 1961 american standard began sales . 1962 company began to offer farmowners insurance . 1963 policyholders gave final approval to change the company s name to american family mutual insurance company . 1969 american family financial services opened . 1975 commercial lines was introduced . american family became the fifth largest mutual auto insurer . 1981 assets surpass 1 billion . american family became the fourth largest mutual auto insurance company . 1985 american family brokerage inc. opened . 1986 american family posted its first 100 million operating gain . 1992 policyholders surplus exceeded 1 billion . 1994 american family rolled out its catastrophe trailer . the company ranked as the 11th largest property casualty insurer . 1996 american family first appeared on the fortune 500 list at number 403 . 1997 american family became the 10th largest property casualty insurer in the nation . assets surpassed 8 billion . 2001 american family securities llc introduced variable products . assets for american family mutual insurance company exceeded 10 billion . 2001 furthers expansion into utah and idaho . american family in 17 states across the u.s. 2002 american family celebrated its 75th anniversary . 2003 american family donated 10 000 000 .00 towards construction of the future uw children s hospital to be named american family children s hospital . 2006 furthers expansion into washington state . american family in 18 states across the u.s. 2009 furthers expansion into georgia . american family in 19 states across u.s. 2012 american family insurance completes its acquisition of the general insurance 2013 american family insurance completes its acquisition of homesite insurance awards edit in 2010 national safety council selected american family insurance as a recipient of its teen driving safety leadership award . through its teen safe driver program the company has provided a video feedback program using the drivecam system in which parents can watch the actual driving actions of their teens . the program was validated by scientists at the university of iowa to produce a 70 % reduction in risky driving behavior . 11 charitable contributions edit american family children s hospital edit on march 4 2003 american family insurance announced a 10 million gift launching the campaign to create the american family children s hospital 12 at the university of wisconsin hospital and clinics . from that initial gift the amount grew by several millions more through employee agent and additional corporate donations . the hospital opened for business in september 2007 . 13 14 15 united way edit in 2007 and again in 2008 employees donated close to 1 million to united way . 16 17 references edit new ceo named for american family archived december 18 2014 at the wayback machine . a b 2008 annual report archived august 24 2009 at the wayback machine . american family income up in 2012 despite lots of catastrophe linked claims american family insurance newsroom 03 03 08 2008 annual report a b company about us company history https www.amfam.com not to be confused with aflac american family life assurance company amfam.com 1 insurance products teen driving safety leadership award . national safety council . retrieved 2011 08 06 . american family children s hospital and pediatric services uw health university of wisconsin hospital madison archived september 6 2007 at the wayback machine . wisconsin state journal american family children s hospital uw foundation american family children s hospital uw health university of wisconsin hospital madison united way of delaware county permanent dead link retrieved 2007 09 19 united way of the ozarks retrieved 2007 09 19 archived copy . archived from the original on 2007 11 18 . retrieved 2007 09 20 . cs1 maint bot original url status unknown link american family insurance external links edit american family insurance website retrieved from https en.wikipedia.org w index.php title american family insurance & oldid 743793830 categories companies based in madison wisconsincompanies established in 1927insurance companies of the united statesmutual insurance companieslife insurance companiesmutual insurance companies of the united stateshidden categories articles with wayback machine linksall articles with dead external linksarticles with dead external links from october 2016articles with permanently dead external linkscs1 maint bot original url status unknownpages 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