computer data storage founded 2005 founder yuval koren ziv gillat eugene feinberg berend ozceri headquarters mountain view california united states key people matt dimaria ceo website www.eyefi.com an eye fi card for sale in tokyo february 2010 eye fi is a company based in mountain view california that produces sd memory cards and sdhc cards with wi fi capabilities . using an eye fi card inside a digital camera one can wirelessly and automatically upload digital photos to a local computer or a mobile device such as a smartphone or tablet . eye fi offers three models varying in speed storage capacity and software services provided . 1 2 contents 1 hardware 1.1 eyefi mobi 2 petition against discontinuation of x2 series cards 3 software 3.1 eyefi mobi and eyefi cloud 3.2 mobile 4 technical features 5 supported photo services 6 scanner support 7 awards and accolades 8 history 9 see also 10 references 11 external links hardware edit eye fi is originally known for its wifi enabled sd card cards product line which began commercial shipments in 2007 . since its original creation eye fi has continually released upgraded versions of its hardware products most recently the eyefi mobipro wifi sd cards available in 16gb and 32gb capacities . eye fi cards are compatible with virtually all digital cameras manufactured since 2010 . approximately 400 models from canon nikon sony olympus casio and others also include eyefi firmware built into their cameras under the eye fi connected branding . eyefi connected cameras are able to control various functions of the eye fi cards including the ability to manually turn the wifi feature on off . the core feature of all eyefi cards is the ability to automatically detect when a new image file has been captured on a camera . eyefi mobi edit once a device running the eyefi mobi software detects the presence of an eyefi mobi card any new images captured on the card are automatically sent to the device running the eyefi mobi app . this mode is referred to as automatic transfer . in addition the mobi pro product line provides for a selective transfer mode in which only photos designated by the user are transferred to the eyefi mobi app . identification of which files to transfer is accomplished using an in camera operation usually consistent with files designated as protected or locked . initial set up of eyefi mobi and eyefi mobi pro cards is accomplished by installing the eyefi mobi app on the users device . once installed the user is directed to insert the eyefi card into their camera and to capture a photo or video . when users start the eyefi mobi app on their device the first time they are prompted to enter the activation code for their eyefi card . the activation code is provided on a card inside the eyefi product packaging . once the user enters the code into the app the eyefi card will begin transferring new files to that device . the set up operation must be completed for any device the user wishes to transfer images from their camera . once completed the set up does not need to be repeated . eyefi mobi pro products support two major wifi network types so called direct and infrastructure wireless networks . a direct network connection is a peer to peer transfer between the card and the device running the eyefi app . infrastructure transfer is accomplished when both the card and the device running the eyefi mobi app are within range of the same router based network . in the latter case the eyefi mobi pro card must be set up to recognize the ssid and password of the router based network . configuration of the eyefi mobi pro card to enabled selective transfer as well as set up for router based transfer is accomplished using the eyefi mobi desktop apps on mac and windows pc platforms . eyefi mobi cards only support direct mode automatic file transfer so no desktop set up is required . the card was designed by eye fi and is manufactured in thailand with proprietary and off the shelf components . petition against discontinuation of x2 series cards edit the company abruptly announced on june 30 2016 that all previous generation cards x2 and before will be completely obsoleted and useless after september 16 2016 . 3 a petition has been started in order to encourage eye fi to reconsider the discontinuation of services for the legacy x2 cards . the petition offers the possible solution of offering a subscription to those customers wishing to continue using their x2 range cards . 4 software edit eye fi released all new software starting in june 2014 based on the eyefi mobi product line . eyefi mobi and eyefi cloud edit the eyefi mobi apps and desktop software are available on all major platforms from apple google and microsoft including ios osx android and windows 10 windows phone respectively . eyefi mobi apps are able to receive photos and videos from cameras equipped with the eyefi mobi wifi sd memory card . the company announced in october 2015 that the apps will also directly connect to cameras with built in wifi radio modules such as gopro and selected models from canon casio nikon and olympus . new photos and videos received into eyefi mobi apps are saved locally to the native device and optionally can be synchronized to the eyefi cloud storage service . eyefi cloud provides a hub for all user devices to sync their private photo collection . original image files are retained in eyefi cloud and photo are then saved in a compressed jpeg file format to save space on synchronized devices . the original files are always available via browser access to eyefi cloud app.eyefi.com . video files transferred to eyefi cloud are also saved in their original format but are also transcoded into a streaming media format . once transcoded video s can be played back on inside eyefi mobi apps and within a browser via in app streaming at 480p resolution . beyond storage eyefi cloud also provides a range of features designed to simplify organization access and sharing of private image collections . the enhanced features include machine learning based analytics of a photo collection branded as smart tags search based organization smart views as well as more traditional tagging and album creation . sharing is accomplished via a variety of methods and generally intended for limited private sharing to individuals and small groups . eyefi cloud is free for users that purchase an eyefi mobi pro version of the products for a period of 1 year following activation . eyefi mobi apps are free for perpetual use with any eyefi mobi branded product . the use of eyefi cloud for smartphones and cameras with built in wifi is possible only to users with a 30 day or 1 subscription . as of october 2015 the monthly subscription for eyefi cloud is 4.99 usd and the annual subscription is 49.99 usd . active eyefi cloud subscriptions support unlimited storage for photos and up to 300 15 minute length ea videos per month . mobile edit eye fi offers an iphone app app store . 5 the company also offers apps for android and windows phones in the google play store and windows phone store . 6 7 technical features edit 16gb eye fi pro x2 card wi fi security static wep 64 128 wpa psk wpa2 psk range 90 feet 27.4 m outdoors and 45 feet 13.7 m indoors storage capacity 2 gb 4 gb 8 gb 16 gb or 32 gb power powered through device . card dimensions sd standard 32 mm x 24 mm x 2.1 mm card weight 2.835 gram 0.1 oz . 802.11 b g wmm tspec support 8 supported photo services edit this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . january 2012 learn how and when to remove this template message adobe photoshop express adobe lightroom canon image gateway costco photo center dotphoto evernote facebook flickr ftp file transfer protocol fotki gallery 2 kodak easyshare gallery phanfare photobucket picasa web albums ritzpix sharpcast shutterfly smugmug snapfish typepad vox walmart webshots windows live youtube zenfolio scanner support edit some portable document scanners such as the doxie go wi fi and the xerox mobile scanner make use of an eye fi card to provide wi fi capability for document upload . awards and accolades edit eye fi has won the following recognition cnet best of ces at ces consumer electronics show 2010 9 ces innovations honoree at ces consumer electronics show 2010 10 best of show at macworld 2008 11 editor s choice award 2008 from the mac observer 11 last gadget standing winner consumer electronics show 2008 12 last gadget standing live contest winner consumer electronics show 2009 13 in november 2007 wall street journal writer katherine boehret called the eye fi card a terrific little tool . 14 the magazine wired placed the eye fi pro on their 2009 wish list calling it arbus meets airbus . 15 in october 2010 time magazine technology editor peter ha placed the original 2 gb eye fi card on his list of the 100 greatest and most influential gadgets from 1923 to the present . 16 history edit eye fi was founded in 2005 by yuval koren ziv gillat eugene feinberg and berend ozceri . 17 jef holove became the ceo in september 2007 18 with yuval koren taking over in may 2011 . matt dimaria became ceo of eye fi in april 2013 . discontinued models include explore x2 geo x2 pro geo home video share video explore video and an anniversary edition . see also edit sandisk transcend wi fi a similar wi fi sd card toshiba flashair a similar wi fi sd card trek flucard a similar wi fi sd card lzeal ez share a similar wi fi sd card pqi air card a similar wi fi sd card phs cf a phs wireless modem technology based on compactflash cards references edit eye fi products compare wifi cards the pro x2 and mobi eye fi current products frequently asked questions . x2 migration . retrieved 2016 06 30 . keep eye fi x2 wifi cards active for 10 more years . . retrieved 2016 07 06 . outside us . eye fi . retrieved 2009 04 07 . android app . eye fi . windows phone app . eye fi . ar6001gl embedded 802.11 b g solution for mobile and battery operated devices best of ces award winners jan 9 2010 2010 innovations honorees jan 7 2010 a b eye fi enables seamless experience with snow leopard press release august 27 2009 eye fi wins last gadget standing contest again press release january 11 2009 and the winners are ... lastgadgetstanding.com january 13 2009 no excuses a wire free way to upload photos katherine boehret the mossberg solution the wall street journal november 21 2007 wish list 2009 wired december 2009 all time 100 gadgets peter ha time october 25 2010 eye fi about us management jef holove biography where 2.0 conference external links edit official eye fi site retrieved from https en.wikipedia.org w index.php title eye fi & oldid 740980891 categories electronics companies of the united statescompanies established in 2005companies based in mountain view californiasolid state computer storage mediahidden categories articles needing additional references from january 2012all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages italiano