twist decoration at the shasta headquarters in hayward california industry beverages founded 1889 california headquarters hayward california united states area served united states products soft drink parent national beverage subsidiaries shasta west shasta beverages international shasta midwest shasta northwest shasta sales shasta sweetener corporation 1 website http www.shastapop.com shasta soda type soft drink manufacturer shasta beverages flavour various shasta beverages is an american soft drink manufacturer which markets a value priced soft drink line with a wide variety of soda flavors under the brand name shasta soda . the company name is derived from mount shasta and an associated spring . contents 1 history 2 advertising 3 products 3.1 soda flavors 3.2 former flavors 4 ingredients 5 references 6 external links history edit this section needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . february 2011 learn how and when to remove this template message shasta began as the shasta mineral springs company at the base of mt. shasta california in 1889 . in 1928 the name was changed to the shasta water company . it produced bottled mineral water from shasta springs in northern california . the water was poured into glass lined railroad cars and shipped off for local bottling . in 1931 shasta produced its first soft drink a ginger ale . until the 1950s the company s products were mainly mixers for alcoholic drinks mineral water club soda and ginger ale . partially obscured vintage billboard for shasta orange soda san francisco california 2004 shasta introduced new marketing strategies in the 1950s 2 which became industry standards the packaging of soft drinks in cans the introduction of low calorie soft drinks and the distribution of cans and bottles directly to grocers through wholesale channels . 3 by 1960 shasta was a well known brand in the western united states . during the 1960s under the ownership of luke wienecke shasta was sold to consolidated foods later known as sara lee and was renamed shasta beverages . in 1985 it was acquired by the national beverage corp. which also owns the similarly marketed faygo line of sodas . advertising edit ad campaign slogans over the years have included shasta it hasta be shasta 1950s to present i want a pop pop pop i want a shhhhhhhhhhhasta shasta 1980s a 1984 shasta commercial using the second listed slogan was featured in the 2002 m. night shyamalan film signs in the scene where the old man complains about the number of soda commercials on television . in 2009 the company launched a tv ad campaign and youtube site . 4 the commercials show people being hit in the head with a can of shasta with the catch line some people wouldn t know a good deal if it hit em in the head . products edit in addition to soft drinks they produce the traditional mixers club soda and tonic water . shasta introduced at one time a line of flavors targeting hispanic customers . soda flavors edit shasta produces more than 30 varieties of soda 5 including apple black cherry diet black cherry california dreamin orange creamsicle club soda cola cherry cola diet cola creme soda diet creme soda dr. shasta similar in flavor to dr pepper diet dr. shasta fiesta punch ginger ale diet ginger ale grape diet grape grapefruit zazz diet grapefruit kiwi strawberry lemon lime twist diet lemon lime twist mountain rush similar in flavor to mountain dew orange diet orange pineapple pineapple orange raspberry creme vanilla raspberry red pop root beer diet root beer strawberry diet strawberry tiki punch tonic water very cherry twist former flavors edit this section needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . july 2011 learn how and when to remove this template message arctic sun bubble gum chocolate diet chocolate cranberry guava passion fruit horchata based on the mexican drink of rice cinnamon and vanilla iced tea with lemon jamaica hibiscus flavored diet kiwi strawberry lemonade mango red apple soda ruby red grapefruit sangr a based on the spanish wine citrus drink nonalcoholic strawberry peach diet strawberry peach tamarindo tiki blue tiki mist tiki orange mango fruit punch both carbonated and still vanilla cola diet vanilla cola wild raspberry 1970s in 1993 shasta produced 8oz cans marketed to children with flavors such as mario punch and princess toadstool cherry . 6 during 2003 2006 shasta sold soft drinks called shasta shortz that were marketed to children . shasta shortz products were again packaged in 8oz mini cans instead of the typical 12oz soda can and had sweeter and more candy like flavors . 7 flavors included bubble gum camo orange creme chillin cherry punch cotton candy rah rah root beer and red grape stain . ingredients edit shasta uses high fructose corn syrup as the sugar source in their drinks . shasta diet soft drinks use sucralose and acesulfame potassium as non nutritive sweeteners . some of their sugar based drinks including their cola use a combination of high fructose corn syrup and sucralose . ingredients for some of their sodas are as follows 8 in decreasing order by % of product diet cola carbonated water caramel color phosphoric acid citric acid potassium citrate sucralose potassium benzoate a preservative caffeine acesulfame potassium natural flavor root beer carbonated water high fructose corn syrup caramel color natural and artificial flavor potassium benzoate tiki punch carbonated water high fructose corn syrup citric acid potassium benzoate gum acacia natural and artificial flavor glyceryl abietate red 40 sucralose carbonated water high fructose corn syrup citric acid natural and artificial flavor potassium benzoate sucralose lactic acid red 40 orange soda carbonated water high fructose corn syrup malic acid gum acacia potassium benzoate glyceryl acetate yellow 6 natural flavor calcium disodium edta brominated vegetable oil citric acid red 40 creme soda carbonated water high fructose corn syrup potassium benzoate citric acid caramel color artificial flavor sucralose references edit national beverage . international directory of company histories . the gale group inc 2006 . answers.com 15 jul. 2008 . history shasta . shastapop.com . retrieved 2012 10 22 . encyclopedia of consumer brands consumable products google books . books.google.com . retrieved 2012 10 22 . http www.youtube.com watch v tkp6x38vlx8 & feature player embedded shasta youtube commercials 2010 flavors shasta . shastapop.com . retrieved 2012 10 22 . sarasota herald tribune . google news . retrieved 2013 03 05 . mini cans less is more . businessweek . 2006 04 12 . retrieved 2012 10 22 . product nutrition labels ca. 2011 external links edit shasta beverages website retrieved from https en.wikipedia.org w index.php title shasta soft drink & oldid 741088357 categories 1889 establishments in marylandamerican soft drinkscompanies based in hayward californiacompanies established in 1889food and drink in the san francisco bay areahidden categories articles with hrecipesarticles with hproductsarticles needing additional references from february 2011all articles needing additional referencesarticles needing additional references from july 2011 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages nederlands edit links this page was last modified on 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