please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2012 learn how and when to remove this template message this article does not cite any sources . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . march 2012 learn how and when to remove this template message learn how and when to remove this template message nielsen online type private founded 2007 headquarters new york new york key people dave toth tim meadows ivy chow simon chen bill pulver manish bhatia website nielsen online.com nielsen online a service of the nielsen company provides measurement and analysis of online audiences advertising video consumer generated media word of mouth commerce and consumer behavior . previously a majority investor in both companies nielsen purchased netratings and buzzmetrics in the spring of 2007 combining them to form nielsen online . outside of the u.s. nielsen online operates in 16 countries across europe latin america and asia pacific . products edit products include netview an internet audience measurement service that provides measurement and demographic data on internet audiences . adrelevance a service that captures advertising activity across all major industries channels and ad formats and across most ad types including all major forms of rich media on the web . the service also contains specific ad buyer contacts and rate card information . plan a target marketing platform for internet media planning buying and selling . it reports demographics in depth lifestyle and brand preference data . videocensus audience measurement and analysis of online video usage . sitecensus a site centric reporting system uses server side visit reports . it provides media companies and publishers third party measurement for web site analysis newsletter and email conversion tracking ad and keyword measurement and audience assessment . market intelligence census based measurement of audited web sites within specific markets . the service provides business effectiveness metrics including unique browsers page impressions frequency and session duration . buzzmetrics a service that helps companies measure analyze and leverage the power of online consumers who share experiences advice opinions on everything from corporate crises to customer service and product performance . this product has now spun off into a joint venture with mckinsey & co. called nm incite . buzztracker ongoing tracking studies to help clients understand the online conversation around a brand issue campaign category event or influence . buzzaudit a study to deliver analysis and insight into online discussion related to a specific brand issue campaign category event or influence . buzz threattracker a text mining technology that captures blog message board online forums and other social media venues to help clients identify and analyze threats to brand equity and corporate reputation . brand association map a text analysis tool that provides visualization of how consumers talk about a brand or issue in unaided conversations . research and analytics custom client work based on client needs and using nielsen online s data analytics and vertical intelligence . syndicated studies include measurement and analysis of internet activity including audiences advertising video and cgm around major events and topical issues including the super bowl the olympics nutrition and sustainability . megapanel a market research solution based on a sample of more than 500 000 internet users measured worldwide offering insight into web user behavior . homescan online in partnership with nielsen s measures both consumers offline purchasing behavior and online surfing activity . digital strategic services delivers consulting and advisory services . external links edit nielsen online nielsen netratings nielsen buzzmetrics v t e nielsen company units nielsen consumer nielsen media research nielsen online nielsen moblie nielsen business media services nielsen bookscan nielsen broadcast data systems nielsen soundscan nielsen videoscan digital strategic services delivers consulting and advisory services . retrieved from https en.wikipedia.org w index.php title nielsen online & oldid 701862211 categories marketing research companies of the united stateshidden categories articles with a promotional tone from march 2012all articles with a promotional tonearticles lacking sources from march 2012all articles lacking sources navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutsch portugu s edit links this page was last modified on 27 january 2016 at 01 01 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view