improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . september 2014 this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . september 2014 learn how and when to remove this template message learn how and when to remove this template message myreno411 headquarters ottawa on canada area served canada founder s alex beraskow president alex beraskow ceo alex beraskow industry remodeling and decorating total equity hkhggk employees undisclosed website myreno411 launched november 2012 ; 3 years ago 2012 11 myreno411 was established in 2013 to create an online community in north america of homeowners and home design and renovation contractors and stores . homeowners are to get inspiration from photographs information from articles and ebooks and connection to reliable contractors . contractors and stores advertise their services and products on line in real time . crowdsourcing would be the principle strategy for determining who is reliable and who is not . the home renovation market in north america is huge and ever increasing . it is currently underserved and does not harness the web to its potential . contractors need to advertise their capabilities as homeowners need to find reliable contractors to in turn make better decisions . contents 1 the home renovation industry in canada 2 the business viewpoint on the home renovation industry 3 the homeowner viewpoint of the home renovation industry 4 corporate history 5 reception 6 references the home renovation industry in canada edit in canada the home renovation industry is at least 70 billion in size in usa over 300 billion . 1 exact numbers for canada are not certain as some figures suggest that more than 50 % of the business is cash based and hence possibly unreported . as such the industry in canada is almost as big as the finance and insurance one . the home renovation industry consists of contractors firms as well as individuals along with stores some big box others that are speciality . canada has over 130 000 firms that provide home renovation services . as such it is a cottage industry that also has several large sized firms . about 40 % of homeowners do a home renovation every year . according to the canadian mortgage and housing corporation 1 in 5 canadian households about 2 million homeowners hires a contractor for their home renovation . the other 20 % do a home renovation on a diy basis do it yourself . 2 the average cost of a home renovation is about 20 000 . 3 in ontario home renovation and repair was the 3rd largest cause of complaints to the ministry of consumer services ontario after collection agencies and water heater rentals . 4 the business viewpoint on the home renovation industry edit marketing 5 is the number 1 problem for contractors more so than estimating administration accounting or managing sub trades . conventional wisdom is that every business large or small relies on a web site as it prime marketing strategy . 6 however while many firms are deploying web sites their utility is declining as more and more people are using crowdsourcing as the preferred method for finding reliable services . 7 the homeowner viewpoint of the home renovation industry edit a home renovation is both an emotional as well as a financial investment . it is also very stressful 75 % of home renovations caused stress in home life . 8 mike holmes states that 20 % of contractors are good 70 % are bad and the remaining 10 % are ugly . 9 a survey showed that 10 29 % don t have pictures for renovation projects 35 % don t know how to manage the project 39 % don t know how to manage the contract 36 % don t know how to manage issues 39 % don t have list of reliable contractors 52 % don t know who is good corporate history edit alex beraskow established myreno411.com after he built his own home as a general contractors and found how difficult it was to find reliable tradespeople . as a seasoned executive he had run 5 different professional services companies established 3 and sold each to a multinational firm over 2 decades . he was recognised as business person of the year in ottawa 11 in 2010 by the ottawa chamber of commerce . alex beraskow decided to use his it expertise along with that of managing professional services businesses to help homeowners . the overall goal is to inspire homeowners with pictures inform them with articles and ebooks and connect them to reliable contractors . crowdsourcing having homeowners review contractors is the prime strategy for ranking the quality of services . myreno411 was launched in september 2013 at the ottawa home and design show . it lists over 130 000 contractors and stores in canada doing home design and renovation . myreno411 uses inbound marketing techniques rich content along with social media to spread the message . reception edit myreno411.com was rated the number 1 site of 8 in canada september 2014 12 and has been featured in the ottawa citizen and montreal gazette . 13 representatives of the company have also made appearance of rogers daytime tv 14 and ctv morning live . 15 references edit home improvement in canada . marketline 10 . march 2013 . canadian mortgage and housing corporation 2012 . renovation and home purchase report . housing market information 2 . cibc 27 march 2014 . cibc poll renovation nation canadians say they ll spend almost 30 per cent more on home renos in 2014 . canadian news wire . top complaints and inquiries . ontario ministry of government and consumer services . government of ontario . retrieved 12 september 2014 . outrank by rogers survey of the home renovation industry . canadian contractor . 15 3 . march april 2014 . payne steve march april 2014 . salary survey result 51 % of contractors under 250 000 billings now have websites . canadian contractor . 15 3 . infographic of industry facts shows why online reviews are a big deal . reviewtrackers . retrieved 12 september 2014 . myreno411 . survey by myreno411 . myreno411 . missing or empty url help holmes mike 21 february 2012 . six signs your contractor is probably a chump . national post . national post . retrieved 12 september 2014 . myreno411 january 2014 . myreno411 survey . valiquette leo 9 june 2011 . beraskow feted as chamber s business person of the year . ottawa business journal . retrieved 12 september 2014 . what your favourite online listing service . canadian contractor . retrieved 12 september 2014 . although alex beraskow is happy with his finished home a few hiccups in his renovation experience led him to launch myreno411.ca in september . . montreal gazette . 5 december 2013 . retrieved 12 september 2014 . myreno411 on rogers daytime ottawa . youtube . retrieved 12 september 2014 . myreno411 on ctv morning live . youtube . retrieved 12 september 2014 . retrieved from https en.wikipedia.org w index.php title myreno411 & oldid 741602604 categories internet companies of canadainternet properties established in 2012companies based in ottawa2012 establishments in ontariohidden categories pages using web citations with no urlorphaned articles from september 2014all orphaned articlesarticles with a promotional tone from september 2014all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent 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