owned by hp inc. industry printing graphic arts founded 1977 headquarters nes ziona israel key people alon bar shany benny landa products commercial labels and packaging digital printing solutions website hp indigo hp indigo building nes ziona israel hp indigo division formerly indigo digital press is a company that develops manufactures and markets digital printing solutions including printing presses proprietary consumables and workflow . founded in 1977 it was an independent company until it was acquired by hp in 2001 . they have offices around the world with headquarters in nes ziona israel . customers of hp indigo solutions include commercial printers photo specialty printers and label and packaging converters to print applications such as marketing collateral photo albums direct mail labels folding cartons flexible packaging books manuals and specialty jobs . 1 the ability of digital presses to print without plates enables the use of variable data such as text or images such as in personalized direct marketing applications or in photo albums which are usually printed in copies of one . digital presses also make short run and just in time printing cost effective . in this way digital presses have changed the economic models for print in a wide variety of market segments cutting down on supply chain costs and simplifying the creation of campaigns that reach consumers in more creative personalized ways . contents 1 history 1.1 early history 1.2 post acquisition history 1.2.1 launch of series 3 1.2.2 fourth generation products 2 business model and customers 3 portfolio 3.1 inks 3.2 workflow solutions 3.3 manufacturing 4 criticism 5 see also 6 references 7 external links history edit early history edit the name indigo comes from a company formed by benny landa in 1977 . landa known as the father of digital offset color printing was born in poland to post world war ii jewish refugee parents who later immigrated to edmonton canada . 2 landa s interest in printing goes back to the time he worked as a child in his father s photo shop . his father purchased a cigar store that had a small photo studio in the back which he developed using his skills as a carpenter into his own portrait studio . while a student in london landa got a job at commercial aid printing services caps a company offering printing services and microfilm solutions . landa was instrumental in developing a solution that won the company a contract with rolls royce and was appointed as head of r & d. 2 however caps lacked manufacturing capital and went into receivership in 1969 . 3 in 1971 he joined gerald frankel the owner of caps and founded a new company imaging technology imtec . landa led imtec s r & d activities and invented the company s core imaging technology . while researching liquid toners at imtec he worked on a method of high speed image development that would later lead to the invention of electroink . at the start of the 1990s indigo moved from a primarily research driven business into a full scale printing equipment manufacturing company . the company s first product would be a digital plotter duplicator bringing the tiny company its 1991 sales totaled less than us 5 million generating a profit of 440 000 head to head with such industry giants as xerox and canon . 4 in 1993 indigo launched the e print 1000 at ipex trade show . the e print 1000 eliminated the expense and labor of the plate printing setup process printing directly from a computer file and enabled inexpensive short run color printing . images not only could be readily changed they could be changed from page to page requiring neither additional setup or pauses in the print run . instead of printing to metal plates the e print created a latent image on the photo imaging plate or pip through the use of an electrostatic charge . this charged area would then attract the charged electroink which would in turn be transferred to the itm or blanket and then again transfer from the blanket to the paper or other substrate . because 100 % of the ink transfers from pip to blanket to substrate a different image and color could be printed with each rotation of the press . at the same time indigo s electroink based color inks offered print quality rivaling that of traditional printing processes . almost 20 years later and despite the numerous technological improvements indigo presses are still based on this core technology . 4 in 1994 indigo had an initial public offering on the nasdaq stock exchange selling 52 million shares at 20 per share and raising 100 million . the offering reduced landa s personal holding in indigo to 70 percent . as the stock continued to climb the following year landa s paper worth reached some 2 billion by 1995 . 5 at the drupa trade show in 1995 indigo launched another product the omnius press . whereas e print focused on medium volume single sheet printing omnius brought digital printing to a variety of surfaces including plastic cardboard film and especially cans bottles and other packaging surfaces . omnius was the precursor of today s portfolio of indigo s labels and packaging presses . at the end of 1995 indigo sales did not reach the expected levels and the company found itself overstaffed . despite a strong rise in revenues to 165 million the company posted its fourth year of losses of about 40 million . george soros however still believed in the company s potential and increased his investment to 30 percent of indigo s shares by 1997 . by 1998 the company improved its financial performance and revenues passed the 200 million mark for the first time . 4 hewlett packard offices in nes ziona in 2000 the hewlett packard company made a 100m investment in indigo buying 14.8 million of indigo s common shares which represented 13.4 percent of the company s outstanding shares . 6 on september 6 2001 hp announced that it would acquire the remaining outstanding shares of indigo indigo n.v. nasdaq indg for approximately 629 million in hp common stock and a potential future cash payment of up to 253 million contingent upon indigo s achievement of long term revenue goals for an aggregate potential payment of up to 882 million . 7 in the following years hp continued to invest in israel based graphic arts companies acquiring scitex vision 8 in 2005 and nur macroprinters in 2007 . 9 other employees of hp in israel which includes not only employees of the indigo division but also of scitex and israeli s divisions of hp labs made it the second largest foreign employer after intel . 10 post acquisition history edit under the ownership of hp indigo developed and grew to become a world leader in the digital print industry . in 2002 they announced the first product manufactured jointly with hp the hp indigo 5000 and their second generation of products known internally as series 2 was born . other products belonging to these series were the roll fed ws4000 series . launch of series 3 edit at drupa 2008 indigo announced the indigo 7000 digital press with over 70 % higher productivity over series 2 . this product further pushed the break even point versus offset lithography and enabled more pages to be economically viable on indigo . other presses unveiled at drupa included the double engine indigo w7200 and the new derivative for labels the indigo ws6000 . in august 2009 hp announced they had reached 5 000 hp indigo digital presses in operation around the world . 11 the company is ranked no. 1 in the us high volume digital press market 12 and according to hp officials has a 75 % share of the world market for digital commercial photo printing . 10 fourth generation products edit in march 2012 hp indigo unveiled the indigo 10000 b2 29 digital press 13 and released it to market a year later . by march 2016 there were over 200 indigo 10000 customer installations in over 20 countries . 14 in september 2013 indigo claimed dominance of the narrow label market with general manager alon bar shany calling the indigo ws6600 press the best selling solution in the narrow web industry not just in digital printing but narrow overall . 15 in 2014 hp indigo marked the launch of the new 20000 and 30000 digital presses aimed at the packaging markets . the presses target flexible packaging converters label converters and folding carton establishments . 16 in 2016 indigo announced a new portfolio based on innovation on four core pillars of their technology quality color applications and productivity . they also announced printos a cloud baed platform to help customers . business model and customers edit hp indigo uses a proprietary patented technology and a business model that sells both presses and their consumables as well as services . the presses are assembled in a dedicated facility in hp s kiryat gat campus and the inks are manufactured in both kiryat gat and tuas singapore . indigo has over 4500 customers in 120 countries around the world . they include some of the largest names in print world including cimpress 17 and consolidated graphics now part of rr donnelley 18 but also a widevariety of small and medium sized print service providers and labels and packaging converters . according to indigo gm alon bar shany volume printed on indigo presses grew by over 50 % from 2012 to 2016 reaching an estimated 30 b pages . 19 the year 2005 marked the creation of dscoop the independent user s group of indigo and hp graphic arts solutions . by 2015 it reached over 7000 users today including owners and technical personnel . 20 dscoop membership is free of charge for hp graphic arts users throughout the americas europe the middle east and africa asia pacific and japan . portfolio edit there are several families of hp indigo presses which can be broadly grouped by the type of paper handling mechanism they work with sheetfed or cut sheet or webfed or roll fed . sheetfed presses print on sheets have a feeder system consisting of drawers and or a pallet of paper and print on both sides of the paper duplex print perfecter printed sheets are collected in a stacker mainly for paper printing . examples of sheetfed presses include the hp indigo 7900 and the hp indigo 10000 . webfed presses print on rolls often referred to as a web the feeder system unwinder feeds the paper through continuously in most cases print on one side of the substrate simplex printed rolls can be collected on a rewinder or cut into sheets sheeter . examples of webfed presses are the hp indigo ws6800 narrow format press for labels and flexible packaging the indigo 20000 digital press and the indigo w7250 for books photo and other commercial applications . the launch of the hp indigo 10000 digital press in 2012 marked the first time the company embarked on a platform that supports a paper size beyond a3 . with the b2 29.5 paper format they aim to increase the productivity and application range of traditional print service providers . in 2014 two new products based in the same type of engine format were released the indigo 20000 and the indigo 30000 aimed at the flexible packaging and folding cartons markets respectively . in 2016 indigo introduced the 80 minutes per meter roll fed 80000 press for label production as well as new models of its sheetfed presses the 12000 7900 and 5900 . the also announced the b1 roll fed indigo 50000 which is scheduled for release in 2017 . in addition the announced new solutions for packaging post print under the pack ready umbrella and demonstrated a concept for digital combination