industry advertising branding web design mobile innovations creative services social media founded 2004 headquarters hollywood california usa area served local to world wide key people john gheur founder website http www.signaturecreative.com signature creative inc signature creativetm is a los angeles based digital and creative agency founded in 2004 by john gheur and singer musician poe . the agency has a broad base of regional national and international clients and is able to integrate design and strategy for online digital print and video with new media and mobile technologies . 1 in addition to traditional graphic design they develop mobile apps brands cross platform marketing and promotion ecommerce and social media platforms for both personal and commercial application . 2 3 4 initially focused on youth and entertainment signature creative now services a broad range of clients that includes technology fashion food health lifestyle and non profit . 5 among notable clients are qualcomm paramount pictures lionsgate mattel jack daniel s pepsico and disney . 6 7 contents 1 history 2 notable campaigns 3 mobile innovations 4 mobile digital projects 5 clients 6 references 7 external links history edit prior to founding signature creative john gheur served as executive creative director at dna studios from 1999 2004 8 guiding the studio s growth from a small boutique agency to one of the top 50 agencies in the world . 9 earlier he worked with paramount television as director of client services for air creative . 10 gheur recognized the need to harness the growing popularity of developing technologies and social media platforms to traditional advertising and branding campaigns ; and he launched signature creative in 2004 to create an agency that incubated virtual worlds augmented reality and mobile applications for clients alongside creative branding design and new media marketing strategies . co founder poe was in the forefront of online interactive communication with fans that preempted modern social networking platforms . her online power was referred to as unheard of and pretty phenomenal by nikki sleight atlantic records senior vp of new media . 11 notable campaigns edit signature creative conceived the sunset strip music festival with the city of west hollywood in 2007 to brand and drive consumers to venues and hotels . signature creative was the agency of record through 2013 . event support included digital motion print and the annually redesigned website from 2007 through 2013 . 12 13 gheur also designed and built two of the ten foot 3 d guitars for gibson guitar town and jack daniels 14 15 that annually line the sunset strip for six months before going to a charity auction each year . 16 notable client campaigns integrating multiple platforms include disney s the lone ranger social campaign . 17 the digital strategy for the lone ranger campaign included facebook twitter google instagram pinterest and tumblr creating substantial activation response on social media platforms . launched in january 2013 the lone ranger facebook page reached more than 300 000 likes in two months ; and the fan base was close to 530 000 at six months . popular posts have reached as many as 3.6 million users . 18 mobile innovations edit the development of customized apps to drive interest public commentary and ticket sales in movies began to be seen in 2011 19 20 and by 2012 signature creative launched a number of apps . notable is their collaboration with paramount pictures for the star trek into darkness app which uses contextual awareness geofencing image recognition and sound recognition to unlock exclusive content and movie tickets . 21 22 their ptch app for dreamworks animation 23 which enables creation and sharing of short animated clips of photos videos music and comments from social networks received recognition from pc magazine 24 the guardian 25 and forbes magazine . 26 in 2013 signature creative developed the mobile app for nerdist and lucasfilm s star wars related course of the force cotf an olympic style lightsaber relay run benefiting the make a wish foundation that starts at skywalker ranch near san francisco and ends in san diego in time for comic con . 27 as part of the collaboration between qualcomm incorporated and nerdist the app uses gimbal context awareness sdk and vuforia augmented reality sdk technologies to track the relay s progress in real time send special messages let users know when a celebrity runner is in play as well as send special offers to fans at select special event locations along the route . 28 mobile digital projects edit course of the force app 29 mobile innovations ; qualcomm nerdist lucasfilms star trek into darkness app mobile innovations ; paramount pictures the lone ranger social social media strategy ; disney ptch app digital mobile innovations web frontend branding ; dreamworks ebay shop victoriously 30 digital strategy uplinq 2012 raffle app 31 lab mobile innovations ; qualcomm chalkboard app 32 lab mobile innovations ; qualcomm qwik draw game app 33 mobile innovations ; qualcomm spudball game app 34 lab mobile innovations ; qualcomm dallas mavericks augmented reality game 35 branding digital strategy mobile innovations ; qualcomm robot galaxy 36 digital online games mtv virtual worlds app 37 digital virtual worlds ; viacom fleet augmented reality app 38 branding digital strategy mobile innovations ; qualcomm ; fleet science center hoops augmented reality game 39 labs branding content scivu augmented reality app lab mobile innovations hot wheels customs app digital ; mattel inc. hot wheels racing circuit app ; 40 multi player game mattel inc. ucb oski augmented reality app 41 mobile innovations ; qualcomm uc berkeley clients edit 20th century fox anheuser busch abc buena vista games anderson media group anthology bebop jeans big playar bird st. books broll tools burgundy films bizfed deardorff family farms doonya dr. phil dreamworks animation ebay embassy row everything pop kulture gibson guitar town greenbar collective growers and nomads heaven s gym jack daniel s jmary couture lionsgate mattel inc. matter edelman mindopia mtv neopets nokia corporation ourspace social network paramount pictures peaceearth.org pepsi co. poe ratemyteachers.com redbull usa relativity pictures robot galaxy rumor fix shift your habit sobe sprinkles cupcakes stand up speak up 2011 start fitness now strala yoga sunset strip music festival susan feniger s street swiss post target corporation the book nook the survivors club thomas o brian thompson on hollywood tokbox top 10 s aretha franklin toyota usarp league voss water west hollywood marketing & visitors bureau y water 17 day diet 3 2 1 get your body back references edit collaboration with the sexton co. http www.sextonco.com team signature creative accessed june 12 2013 . how are namco and signature creative using alljoyn qualcomm website . https developer.qualcomm.com blog how are namco bandai and signature creative using alljoyn accessed june 12 2013 . signature creative apps list from qualcomm website . https developer.qualcomm.com showcase raffle accessed june 12 2013 . accessed june 12 2013 . signature creative client projects . http www.signaturecreative.com accessed june 12 2013 . signature creative at uplinq conference 2012 san diego . https www.uplinq.com 2012 my uplinq 1250 view accessed june 12 2013 . signature creative services and client projects . http www.signaturecreative.com url http % 3a www.signaturecreative.com services accessed june 12 2013 . eyeblaster award honors rich media use . imedia connection . october 07 2002 . http www.imediaconnection.com content 909 . imc accessed june 14 2013 top 100 interactive agencies 2002 . advertising age ad age magazine . may 24 2002 . http adage.com article datacenter top 100 interactive agencies 2002 ed 106661 . accessed june 12 2013 . colby acquires air creative inherits paramount tv angela dawson . adweek.january 10 2000 http www.adweek.com news advertising colby acquires air creative inherits paramount tv 36998 accessed june 15 2013 victoria laura . one named wonder poe sings the web s praises web magazine . sleight i remember tracking the digital activity at one of poe s theatre shows in 1996 and it turned out that 1755 of the people coming to her show had actually communicated with her online one on one which was unheard of and pretty phenomenal . september 1997 . grammy award winner macy gray hosts thesunsetstrip.com only in west hollywood launch event . the sunset strip website . june 22 2007 . http thesunsetstrip.com node 172 accessed june 12 2013 . board approves new sunset strip logo . the sunset strip website . april 29 2009 . http thesunsetstrip.com node 4477 . accessed june 12 2013 . jack & jim marshall tribute guitar gibson guitartown on the sunset strip charity auction . bonhams website . feb. 22 2013 . http www.bonhams.com auctions 21265 lot 4 accessed june 12 2013 . trigger happy jack guitar sculpture signature creative . juliens auction website . dec 3 2011 http www.julienslive.com view auctions catalog id 37 lot 11963 accessed june 12 2013 . guitartown preview sunsetstrip music festival chicago tribune . august 3 2012 . http www.chicagotribune.com topic ktla guitartown preview sunset strip music festival 20120803 0 2185565 . story accessed june 12 2013 . lone ranger campaign http www.signaturecreative.com url work the lone ranger . accessed june 12 2013 . facebook stats . https www.facebook.com theloneranger accessed june 11 2013 . universal s repo men mobile video ads drive movie ticket sales dan butcher mobile commerce daily website . march 16 2010 http www.mobilecommercedaily.com universal % e2 % 80 % 99s % e2 % 80 % 9crepo men % e2 % 80 % 9d mobile video ads drive movie ticket sales accessed june 14 2013 transformers 3 facebook movie ticketing for fans paul marsden social commerce today . june 28 2011 http socialcommercetoday.com transformers facebook movie ticketing for fans screenshots accessed june 14 2013 star trek into darkness app http www.signaturecreative.com url work star trek app accessed june 12 2013 . paramount reveals star trek into darkness app ign website . january 8 2013 http www.ign.com articles 2013 01 08 paramount reveals star trek into darkness app accessed june 14 2013 . http www.signaturecreative.com url work ptch app ptch app slick compilation videos on your iphone brothatech appscout pc magazine . july 25 2012 . http appscout.pcmag.com none 300738 ptch app slick compilation videos on your iphone accessed may 27 2013 ptch social iphone app launches with dreamworks animation backing . the guardian website . july 19 2012 . http www.guardian.co.uk technology appsblog 2012 jul 19 ptch app dreamworks accessed june 12 2013 . dreamworks startup launches living media lori koslowski forbes magazine . december 7 2012 . http www.forbes.com sites lorikozlowski 2012 07 19 dreamworks startup launches living media accessed may 27 2013 . almostnerdy.com ash lee . nerdist alongside qualcomm and signature creative launch new mobile app for nerdist and lucasfilm s course of the force . july 9 2013 . http almostnerdy.com nerd news nerdist alongside qualcomm and signature creative launch new mobile app for nerdist and lucasfilms course of the force accessed july 18 2013 . https developer.qualcomm.com blog guest blog course force developer strikes back accessed july 19 2013 . https play.google.com store apps details id com.signaturecreative.cotf accessed july 18 2013 . ebay http www.ebay.com hp app review shake raffle and roll charlene owen . android authority . january 19 2012 http www.androidauthority.com app review shake raffle and roll 45927 accessed june 15 2013 chalkboard by signature creative allows you to instantly share ideas experiences screens and more even across mobile platforms qualcomm.january 07 2013 http www.qualcomm.co.id node 22331 accessed june 15 2013 quick draw app showcases alljoyn qualcomm s peer to peer technology netbooknews.com http www.netbooknews.com 37434 quick draw app showcases alljoyn qualcomms peer to peer technology accessed june 15 2013 phone to phone gaming and more with alljoyn . los angeles times . january 12th 2012 http www.ethiopianreview.com articles 430994 accessed jun 15 2013 qualcomm and big playar release augmented reality basketball game for dallas mavericks vr news . april 18 2011 http www.vr news.com 2011 04 18 qualcomm and big playar release augmented reality basketball game for dallas