2011 headquarters delray beach florida key people curtis jackson ceo brian nohe president website smsaudio.com sms audio is an american consumer electronics company that primarily manufactures and markets headphones . the company was founded by 50 cent in 2011 and acquired kono audio that same year . contents 1 history 2 products 3 sponsorships 4 references 5 external links history edit sms audio was founded in 2011 1 by rapper and entrepreneur curtis jackson also known as 50 cent . sms stands for studio mastered sound . 2 jackson acquired konoaudio that august 3 for an undisclosed amount 4 in order to rebrand it using his name . 5 konoaudio s president brian nohe who founded konoaudio in 2007 became president of sms audio . 6 7 50 cent and former konoaudio president brian nohe designed sms audio s first line of headphones in late 2011 and early 2012 . 3 8 in january 2012 dj pauly d announced via twitter that he was partnering with sms audio and 50 cent to develop a new line of headphones . 9 10 music artist timbaland became an investor in sms audio in january 2013 11 which was followed by investments from nba player carmelo anthony in december 2013 . 12 13 products edit sync by 50 headphones with a wireless connector . in october 2012 the street by 50 line of in ear over ear and on ear headphones were introduced . 14 15 the wireless sync by 50 communicates using proprietary kleer wireless technology which claims to provide 16 bit cd quality sound with lossless audio rather than the standard bluetooth and can connect to up to four devices within 50 feet . 16 17 in late 2013 a street by 50 anc active noise cancellation version was introduced 18 19 which was followed by a wireless portable speaker called sync by 50 portable that november . 20 in january 2014 an audio sport lineup of headphones were released in collaboration with professional basketball player carmelo anthony and a star wars themed set of headphones were introduced in partnership with lucasfilm . 21 in august 2014 sms audio announced the biosport in ear wired earbuds that have embedded biometric sensors that collect fitness data including heart rate without the need for regular charges . 22 sms audio is collaborating with intel for the project . 23 24 according to the company website it also sells sms audio branded apparel and accessories . 25 sponsorships edit in december 2011 curtis jackson announced that a portion of each headphone sold domestically on the sms audio website would be donated to the feeding america initiative . 26 27 in february 2014 sms audio became one of the sponsors of the nascar racing team swan racing which features the sms audio logo on its racing cars and on the jackets of some of its racers . 28 references edit spencer gail june 3 2012 . in the health club with new workout headphones from 50 cent . the examiner . access date requires url help sakr shariff august 31 2012 . 50 cent talks up two new headphones in his sms audio line video . engadget . retrieved october 8 2012 . a b jiminez sierra december 8 2011 . what 50 cent sees in headphones . fortune . retrieved august 24 2012 . novellino teresa september 14 2011 . where did you get those headphones . upstart business journal . retrieved october 20 2012 . novellino teresa august 27 2012 . 50 cent is mr. jackson in the boardroom . upstart business journal . retrieved september 19 2012 . johnston lisa september 8 2011 . 50 cent s sms audio acquires konoaudio . twice . retrieved august 24 2012 . hawkins lee december 7 2011 . 50 cent on his evolution as rapper and businessman . wall street journal . retrieved august 25 2012 . harling danielle august 31 2011 . 50 cent s electronics company sms audio acquires konoaudio . hiphopdx . retrieved august 24 2012 . 50 cent s sms audio announces new dj pauly d and mxd50 headphone brands . techpowerup . ciccone alice january 11 2012 . snooki dj pauly d from jersey shore announce headphone deals . retrieved january 12 2015 . hiphopdx january 3 2013 . timbaland joins 50 cent & sms audio as investor partner . hiphopdx . kyles yohance september 25 2014 . carmelo anthony launches headphone contest with new ad for 50 cent s sms audio video . retrieved march 10 2015 . sms audio december 9 2013 nba star carmelo melo anthony joins 50 cent s sms audio as investor partner business wire access date requires url help steele billy october 2 2012 . sms audio outs an on ear option for its street by 50 headphones ships october 7th for 180 . engadget . retrieved october 15 2012 . casteel jay october 2 2012 . pre orders kick off for sms audio street by 50 wired dj pro performance headphones . baller status . retrieved october 15 2012 . wakelin nicole july 23 2012 . sms audio by 50 cent earbuds and earphones . wired . retrieved february 12 2015 . gideon tim . sms audio by 50 review . pc magazine . retrieved october 19 2012 . sanders shawn october 10 2013 . sms street by 50 anc review . gadget review . retrieved february 10 2014 . waniasa ryan september 13 2013 . sms street by 50 anc review . access date requires url help kersey ian november 16 2013 . review sms audio sync by 50 portable wireless speaker . intomobile . retrieved february 17 2014 . harling danielle january 8 2014 . 50 cent s sms audio to release carmelo anthony & star wars . hiphopdx . retrieved february 10 2014 . morris chris january 8 2015 . 50 cent partners with intel to create smart earbuds . the new york post . retrieved january 12 2015 . lowensohn josh august 14 2014 . 50 cent s sms audio is making earphones that listen to your heart . the verge . retrieved january 12 2015 . gibbs samuel august 15 2014 . intel teams up with 50 cent to launch heart beat monitoring earphones . the guardian . retrieved january 12 2015 . accessories . sms audio . retrieved february 10 2014 . laird james september 4 2012 . ifa 2012 itproportal interviews sms audio ceo 50 cent . itproportal . retrieved october 15 2012 . fitzgerald trent december 16 2011 . 50 cent to feed america with sms audio headphones . popcrush . retrieved september 18 2012 . sms audio to sponsor swan racing . associated press . february 4 2014 . retrieved february 10 2014 . external links edit official website retrieved from https en.wikipedia.org w index.php title sms audio & oldid 727990485 categories 50 centamerican brandsaudio equipment manufacturerscompanies based in palm beach county floridaconsumer electronics brandselectronics companies of the united statesheadphones manufacturershidden categories pages using citations with accessdate and no url navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata 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