states september 2010 2010 09 headquarters 228 park avenue new york city new york united states area served worldwide founder s nicholas thorne kjartan olafsson henrik werdelin ceo nicholas thorne industry internet products digital badge software website www.basno.com type of site badge collecting registration required available in english current status active basno is a platform that allows organizations and individuals to create and collect digital badges . badges often serve as recognition for accomplishments skills commitments and expertise . the platform provides tools to create issue collect and display badges . platform services include technology to control access to badges by automatic data management and verification . contents 1 company history 2 usage 3 digital badges 3.1 angel investor badges 4 references 5 external links company history edit basno was founded in the fall of 2010 by nicholas thorne henrik werdelin and kjartan olafsson . 1 2 the group raised 225 000 in seed funding in 2011 . by may of that year organizations such as tough mudder soundcloud and the college of william & mary were issuing digital badges on basno . 1 in 2011 the ing new york city marathon provided finisher badges to all athletes that completed the marathon . 3 this marked the first time a world marathon major had created a digital equivalent of its medal . basno reported that the marathon badges which contained each runner s name and time were being shared on facebook by 70 % of people who claimed their badge and that 25 % of badge claimers were changing their facebook profile pictures to display the badges . 3 major brands such as virgin america equinox and hbo issued badges on basno in 2012 . in july 2013 basno closed a 1 million funding round from among others index ventures rre mesa plough penny partners and empire angels . 4 the funds were used to grow basno s team enhance badge owner experiences develop new badge issuing tools and bring on high quality brands . 2 4 5 usage edit the basno platform allows brands and businesses to create digital badges . 1 4 6 in contrast to similar services that allow users to earn badges by check in at certain locations badges on basno are often focused on accomplishments like running a marathon or being awarded a particular scholarship . 1 the digital badges can also be used to signify affiliation and support of a community or movement . 1 4 other companies on basno issue badges as part of an employee recognition program or loyalty program . badges are a way for these employees to celebrate their success . 7 8 digital badges edit digital badges are online signs of achievement affiliation or skill . they are stored online typically as part of a broader collection of badges and can be shared on blogs social media accounts or resumes . represented visually as a png file badges contain various types of metadata that certify who the issuing organization of the badge is who owns the badge and what it represents . these bits of metadata allow the owner of the badge to assert their achievement affiliation or skill online . 7 8 the success of digital badges ultimately lies with their potential to change the way people represent themselves online . by acting as credentials and other validated pieces of data digital badges could be part of the curated future in which our online identities gain more significance and get us value in the physical world . 4 7 8 angel investor badges edit following the sec s restructuring of rules around startup fundraising and investing in september 2013 basno began offering digital badges to accredited investors who can validate their status through third parties . investor badges are reserved for individuals with an income of at least 200 000 a year or a minimum of 1 million in assets not including his or her primary residence according to u.s. standards . 9 10 references edit a b c d e courtney boyd myers may 31 2011 . basno brings trophies and brand loyalty to the social web . the next web . retrieved october 10 2013 . a b basno raises 1m in series funding . finsmes . july 3 2013 . retrieved october 10 2013 . a b courtney boyd myers november 7 2011 . basno awards virtual badges for nyc marathon finishers . the next web . retrieved october 10 2013 . a b c d e natasha lomas july 7 2013 . basno raises 1m for its digital badges platform that aims to monetise boasting . techcrunch . retrieved october 10 2013 . basno receives 1 000 000 new financing round . xconomy . july 7 2013 . retrieved october 10 2013 . roger hollings june 15 2011 . basno.com display digital items with pride . killerstartups . retrieved october 10 2013 . a b c about basno . basno . retrieved october 10 2013 . a b c basno profile . venturebeat profiles . retrieved october 10 2013 . catherine clifford september 19 2013 . pouncing on new sec rules entrepreneurs develop tech based solutions for accrediting investors . entrepreneur . retrieved october 10 2013 . lora kalodny september 23 2013 . startups vcs now free to advertise their fundraising status . the wall street journal . retrieved october 10 2013 . external links edit official website official basno blog retrieved from https en.wikipedia.org w index.php title basno & oldid 744149623 categories companies established in 2010companies based in new york citycollectinghidden categories official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 13 october 2016 at 12 09 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view