former somerset midwest station see the breeze yeovil & south somerset . the breeze broadcast area north dorset slogan tune in feel good frequency 96.6 & 97.4 mhz rds breeze first air date 25 june 1995 format hot ac owner celador radio broadcasting ltd website northdorset.thebreeze.com the breeze formerly gold radio vale fm and midwest radio is a radio station which serves north dorset in the united kingdom and is owned and operated by celador radio and is part of the breeze network of stations . contents 1 history 1.1 rebrand as the breeze 2 see also 3 references 4 external links history edit launched on 25 june 1995 as gold radio then later became vale fm when the station was acquired by tlrc . the station along with sister station ivel fm was formed as midwest radio when the two stations were acquired from tlrc and merged to form one station . 1 in july 2008 radio industry regulator ofcom approved plans for the two stations to share 20 hours of output per day saying the distance between stations is such that the relevance of regionalised programming is a sensible move for both and represents a way of allowing smaller stations to operate more effectively without adverse effects for listeners . despite this the two separate licences still broadcast different breakfast shows between 6 a.m. and 10 a.m. on weekdays . 2 3 in august 2010 the 2 stations finally merged to create a single midwest station across south somerset and north dorset broadcasting from studios in yeovil and shaftesbury . in december 2011 the midwest stations were sold to celador radio after midwest radio ltd decided not to contest with the bridgwater licence . 4 rebrand as the breeze edit after an approval request with ofcom both stations have relaunched as the breeze at midnight on 25 june 2012 merging with the breeze in bridgwater . 5 see also edit celador the breeze radio network references edit details of tlrc s sale of stations . retrieved 2010 12 01 . details of split breakfast show . retrieved 2010 12 01 . details of networking acquisition and ofcom s approval . retrieved 2010 12 01 . radiotoday celador radio acquires midwest radio . 19 december 2011 radiotoday midwest to be breeze after ofcom approval . 18 june 2012 external links edit official website the breeze listing on media uk coordinates 51 00 34 n 2 11 25 w 51.0095 n 2.1904 w 51.0095 ; 2.1904 this article about a radio station in the united kingdom is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title the breeze north dorset & oldid 717704744 categories radio stations in dorsetbritish radio networksunited kingdom radio station stubshidden categories use dmy dates from august 2012use british english from august 2012coordinates on wikidataall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 29 april 2016 at 07 31 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view