brands . limited stores type private industry clothing founded 1963 headquarters columbus ohio u.s. number of locations 255 key people diane ellis ceo products shirts tops pants denim jackets sweaters skirts dresses and accessories parent sun capital partners website www.thelimited.com the limited is an american clothing company . it is owned by the private equity firm sun capital partners . history edit in 1912 bella cabakoff emigrated with her parents from russia to columbus ohio to escape persecution . at 21 she became the youngest buyer for the lazarus department store chain . however after spending over 20 years with lazarus in 1951 she and her husband harry wexner opened a women s clothing store named leslie s after their son on state street . this store became the training ground for leslie wexner . in 1963 he borrowed 5 000 from his aunt and 5 000 from the bank and opened a store at the kingsdale shopping center in upper arlington . 1 this store was named the limited because the store focused on clothing for younger women unlike his parents general merchandise store . later in 1964 bella and harry closed their store to join their son in his venture . the original board consisted of only the three family members and longtime friend of harry and bella jim waldron who served as senior vice president bella wexner who served as secretary until her death in 2001 harry as chairman who served until his death in 1975 and leslie who succeeded his father as the chairman and later became ceo . he and his family continue to control 17 % of ltd. in 1969 wexner took limited brands public listed as ltd on the nyse . in 1977 the limited moved into its main headquarters on morse road in columbus ohio . in 2009 the limited s headquarters moved to new albany ohio where it still operates today . the 1980s started a string of acquisitions in 1982 the victoria s secret brand store and catalogue were purchased from roy raymond for 1 million . 2 also in 1982 207 lane bryant stores were purchased . in 1985 a single henri bendel store was purchased for 10 million and 798 lerner stores for 297 million . finally in 1988 25 abercrombie & fitch stores were purchased for 46 million . the limited then phased out its ownership of the a & f brand in 1996 when it was spun off into a publicly traded company . in 1980 limited founded limited express now known as express . 3 the 1990s included the initial development of the limited too which was renamed justice in 2008 4 bath & body works structure and victoria s secret beauty . 3 galyan s a sporting goods store was also purchased . later in 1998 several bath & body works stores were converted to the white barn candle company stores to begin a home fragrance brand . on august 3 2007 limited brands transferred 75 % ownership of its flagship limited chain to buyout firm sun capital partners inc. in 2010 the remaining shares were sold to sun capital partners inc. 5 on august 8 2013 the company announced that diane ellis the president and chief operating officer of brooks brothers will become the ceo of the limited as of 26 august 2013 . 6 references edit notes upper arlington stuart j. koblentz kate erstein google books . books.google.com . 2008 05 14 . retrieved 2012 03 11 . roy raymond 47 ; began victoria s secret . new york times . 2 september 1993 . retrieved 14 october 2012 . a b the self destructive habits of good companies jagdish n. sheth google books . books.google.com . retrieved 2012 03 11 . the value line investment survey google books . books.google.com . retrieved 2012 03 11 . moin david 7 august 2013 . the limited names diane ellis ceo . wwd . retrieved 8 august 2013 . the limited names diane ellis ceo business wire . www.businesswire.com . retrieved 2016 03 25 . sources sun capital partners inc. partner with our private investment firm sun capital partners external links edit official website v t e sun capital partners portfolio as of august 10 2013 retail catalog and direct marketing hickory farms department stores shopko grocery & convenience marsh supermarkets specialty and apparel bonmarch dreams gordmans jacques vert the limited sharps bedrooms restaurants boston market friendly s johnny rockets smokey bones souplantation consumer products apparel american rec kelty kellwood company general kraco loud technologies food and beverage creekstone farms premium beef industrial coveris advanced coatings v t e l brands current bath & body works c. o. bigelow henri bendel la senza victoria s secret the white barn candle company former abercrombie & fitch express galyan s lane bryant lerner new york the limited the limited too retrieved from https en.wikipedia.org w index.php title the limited & oldid 740121903 categories private equity portfolio companiesclothing retailers of the united statescompanies based in the columbus ohio metropolitan areaamerican companies established in 1963l brands brands navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 19 september 2016 at 05 23 . text is available under the creative commons attribution sharealike license ; 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