site internet portal registration optional owner mi9 created by nine entertainment co. microsoft launched 1997 alexa rank 1 144 april 2014 update 1 current status discontinued nine.com.au formerly ninemsn is an australian website owned by mi9 a subsidiary of nine entertainment co. in partnership with microsoft . it was originally established as a 50 50 joint venture between microsoft and pbl media now nine entertainment co. in 1997 as ninemsn . microsoft sold its stake in the venture to nine entertainment in 2013 . 2 the website was rebranded to its current name on 28 june 2016 . 3 4 the website serves as the main website for the nine network . while ninemsn was jointly owned by microsoft it also replaced the main msn website in australia and was the website that automatically appeared when australian users signed out of outlook.com . microsoft have since developed an australian version of msn . history edit the venture was established in 1997 with a combined investment of 50 million which brought together all the online assets of microsoft and all the media assets of pbl which include the nine network australian consolidated press acp and other pbl assets . 5 in december 2005 ninemsn acquired australian content syndication and mobile publishing leader hww limited who currently syndicate television movie music restaurant and gig guide listings . 6 in 2006 ninemsn purchased 5th finger pty ltd a leading australian sms and mobile marketing service provider . nine.com.au and ninemsn.com.au are known for taking posts from popular internet site reddit and using them on their own site without crediting the authors . citation needed ninemsn introduced a new logo and a major redesign in mid 2011 allowing users to customise the site to their own preference . microsoft sold its 50 % stake of mi9 to nine entertainment company in 2013 . 7 as part of the arrangement microsoft signed a long term strategic partnership agreement whereby mi9 will continue to represent microsoft s suite of advertising products . ninemsn introduced a new look homepage in late 2014 . following the rebranding of its television assets in november 2015 nine entertainment rebranded ninemsn to nine.com.au on 28 june 2016 . 3 4 references edit ninemsn.com.au site info . alexa internet . retrieved 1 april 2014 . kruger colin 14 october 2014 . nine buys microsoft s mi9 stake . sydney morning herald . retrieved 26 december 2014 . a b hayes alex 11 may 2016 . ninemsn brand set to disappear as nine renames site . mumbrella . retrieved 28 june 2016 . a b howcroft russel 24 june 2016 . nine unveils new look nine.com.au ahead of ninemsn rebrand . mumbrella . retrieved 28 june 2016 . douglas jeanne vida 23 september 2002 . contract wording alone rescued ninemsn sources . zdnet australia . cbs interactive . retrieved 2 june 2009 . aap 22 december 2005 . hww agrees to ninemsn acquisition . smh . fairfax . retrieved 2 june 2009 . fitzsimmons caitlin 14 october 2013 . nine buys out online arm mi9 ahead of float ending joint venture with microsoft . business review weekly . fairfax media . external links edit official website v t e nine entertainment co. television nine network sydney melbourne brisbane adelaide perth darwin nbn television northern new south wales multichannels 9hd 9gem 9go 9life extra defunct nine guide joint ventures australian news channel 33 % sky news australia sky news business channel darwin digital television 50 % oztam 33 % streamco 50 % online active 9now nine.com.au defunct 9jumpin fixplay other assets mi9 see also nine news nine s wide world of sports nbn news programs presenters v t e msn software and services websites msn msn games msn travel u.s. services msn dial up localised services msn china ninemsn rebranded bing bing ads bing maps calendar desktop search messenger outlook.com shopping toolbar windows live divested by microsoft expedia msnbc nbcnews.com sidewalk.com slate discontinued chat companion direct encarta encyclopedia groups music soapbox spaces qna tv wifi hotspots xinmsn list category v t e microsoft history all topics people list founders bill gates paul allen board of directors john w. thompson chairman satya nadella ceo dina dublon maria klawe david marquardt charles noski helmut panke mason morfit john w. stanton senior leadership team satya nadella ceo scott guthrie amy hood cfo qi lu terry myerson harry shum kevin turner coo corporate vps joe belfiore richard rashid svp s. somasegar svp divisions engineering groups mobile skype unit digital crimes unit garage press research studios . net foundation outercurve foundation estates microsoft redmond campus microsoft talo microsoft algeria microsoft egypt microsoft india microsoft japan product families operating systems windows software office servers visual studio hardware band hololens lumia surface xbox web properties bing channel 9 codeplex developer network msn office.com onedrive outlook.com technet windows store conferences build mix pdc teched winhec 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technologies visio corporation vivaty defunct volometrix vxtreme webtv networks xamarin yammer yupi category commons microsoft portal wikiproject retrieved from https en.wikipedia.org w index.php title nine.com.au & oldid 743923241 categories nine networkmsnweb portalscompanies established in 19971997 establishments in australiaaustralian websiteshidden categories use dmy dates from april 2015use australian english from april 2015all wikipedia articles written in australian englisharticles containing potentially dated statements from april 2014all articles containing potentially dated statementsall articles with unsourced statementsarticles with unsourced statements from july 2016official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia 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