this name see price chopper disambiguation . this article has multiple issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article needs to be updated . please update this article to reflect recent events or newly available information . january 2015 this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . november 2008 learn how and when to remove this template message this article possibly contains original research . please improve it by verifying the claims made and adding inline citations . statements consisting only of original research should be removed . november 2008 learn how and when to remove this template message this article may require cleanup to meet wikipedia s quality standards . no cleanup reason has been specified . please help improve this article if you can . march 2010 learn how and when to remove this template message this article or section appears to contradict itself . please see the talk page for more information . july 2015 learn how and when to remove this template message golub corporation trading name price chopper supermarkets type private industry retail founded 1932 schenectady new york ; as central market 1973 as price chopper founder ben & bill golub headquarters schenectady new york u.s. number of locations 134 key people neil golub chairman jerry golub president & ceo products bakery dairy deli frozen foods general grocery meat pharmacy sushi produce seafood snacks liquor revenue us 3.4 billion 2013 net income 18.30 million 2013 number of employees 24 000 website www.pricechopper.com price chopper is a chain of supermarkets headquartered in schenectady new york . the chain opened its first supermarkets in new york s capital district in 1932 and changed its name from central market to price chopper in 1973 . it is owned by the golub corporation and run by neil and jerry golub the third and fourth generations to helm the company . on june 2 2010 price chopper dedicated its new headquarters on nott street in downtown schenectady . contents 1 history 1.1 1980s 1990s store modernization and expansion 1.2 1990s 2000s expansion into new england 1.3 2009 present growing greener market bistro and market 32 2 slogans 3 brands and campaigns 4 locations 4.1 ben and bill s 5 market share by region 6 references 7 external links history edit in 1927 william golub and his brother bernard took over the wholesale grocery that their father lewis golub had opened in 1908 after emigrating from russia . in 1932 joseph e. grosberg together with russian jewish immigrants bernard and william golub partners in the grosberg golub corporation 1 opened their first supermarket initially called public service market in green island new york followed by stores in watervliet and schenectady . they gave all three stores the name central market . the concept was a success and they continued to open many more stores in the region . 2 in 1943 the golub brothers bought out joseph grosberg s share of the company and formed the present parent company the golub corporation . in 1951 they were one of the first grocery chains in the country to issue the well known s & h green trading stamps . 3 in the fall of 1973 central market changed its operating strategy . the chain dropped green stamps slashed prices and to reflect this new strategy changed the stores name to price chopper the name central market is now used as their upscale house brand as well as for the floral departments . since then price chopper has continued to grow opening new stores and upgrading old ones . 1980s 1990s store modernization and expansion edit price chopper was an early innovator in the conversion of conventional stores to superstores and combination food and drug units as well as operating stores that are open 24 hours a day . citation needed the first price chopper opened in the late 1970s in oneonta ny 4 followed by another in the early 1980s in latham new york and then an even larger unit constructed in queensbury in 1986 . the super centers which were state of the art by 1980s standards often featured full service meat seafood and bakery departments as well as pharmacies and banks features new to supermarkets at the time . these units were also known for their unconventional layouts with aisles facing horizontally or away from the cash registers rather than the traditional vertical arrangement with the aisles facing the cash register area . very few price chopper stores still retain this layout today . in the late 1980s price chopper changed its corporate logo . the aforementioned logo featured a morgan silver dollar like coin with an axe chopping into the coin . women s advocates complained the logo promoted violence against women . price chopper now features an axe cutting into a generic looking coin with no obverse image . in 1993 price chopper launched an updated version of the super center format with their south hills mall store 2 store closed on july 15 2006 and was converted into a shoprite in poughkeepsie new york when the chain entered the mid hudson valley . the updated concept had a greater emphasis on take out ready meals some featuring food courts with price chopper s own in house branded concepts including roasters rotisserie ; no relation to kenny rogers roasters bella roma pizza coyote joe s tacos and the bagel factory . under the newer prototype the aisles were also placed back in the traditional vertical arrangement at the request of many customers finding the former layout confusing . 1990s 2000s expansion into new england edit prior to 1990 price chopper was barely a player in the new england market with only about a half dozen outlets in massachusetts and vermont ; they acquired the now defunct giant value supermarket chain during the late 1970s which accounted for most of their new england locations at the time . however beginning in the early 1990s the chain began an aggressive expansion eastward into the new england region primarily focusing on further growth in vermont and massachusetts . today the chain operates about 40 stores throughout four of the new england states . in 1990 price chopper acquired many stores in vermont from syracuse based p & c food markets whom the ftc was requiring to sell off several stores at the time because of its parent company s decision to increase its ownership stake in grand union . throughout the 1990s price chopper made an attempt to either modernize expand or construct replacement stores for many of the acquired p & c locations . today price chopper has a presence in most of vermont s larger cities and towns . in 1995 price chopper acquired the wonder market companies twelve big d stores in the worcester massachusetts area rebranding them or replacing them with price chopper stores . in 2012 price chopper expanded its presence in this region by opening two new stores in hopkinton and gardner . in addition to its store base in central massachusetts price chopper also has a strong presence in the berkshires but leaves a gap in between the greater springfield ma area and other towns northward along i 91 . in 1999 price chopper opened its first new hampshire store in west lebanon and in 2006 its second location a 74 000 square foot 6 900 m2 market center in keene . a third location in lebanon in a former p & c foods store opened in 2009 . price chopper opened its fourth new hampshire store also a former p & c foods in lincoln in may 2010 expanding its footprint to the white mountains . in the last decade price chopper has also expanded rapidly into connecticut primarily in the hartford suburbs where it now operates eight stores . during the grand opening of windsor store 221 price chopper raised the most money they had ever had for their non profit organization . in 2010 price chopper opened their newest connecticut store in middletown . another location opened in storrs near the main campus of uconn on june 6 2014 . in 2002 price chopper exited the convenience store business by leasing out its remaining convenience locations to petroleum marketing a getty operator . price chopper had attempted to enter the convenience store business during the 1980s by opening smaller stores with gas and sometimes without to utilize older smaller storefronts where a larger store was not possible under the mini chopper trade name but was largely unsuccessful . in june 2009 price chopper established a three year partnership with sunoco for their fuel advantage program where customers earned 10 cents off every gallon of gas for every 100 dollars spent on groceries formerly 50 dollars until the first renewal in 2012 ; the partnership was renewed in may 2012 for another three years and again in 2015 . 2009 present growing greener market bistro and market 32 edit with the opening of its newest store located in colonie plaza in colonie new york on june 2 2009 price chopper has made investments to incorporate various green and energy saving initiatives throughout the store . green features include a 400 kw united technologies corp. natural gas fuel cell which provides a significant amount of power 60 % as quoted by price chopper for the store . abundant skylighting and an addressable lighting control system from encelium technologies both allow the store to dim its lighting when enough daylight is present . occupancy sensors covering nearly the entire layout of the store including all offices backrooms and loading docks ensure the lights are automatically switched off or significantly dimmed when vacant for a certain period of time . even aisle ways and other areas of the main sales floor are dimmed unless that aisle or section is occupied . 5 in march 2014 after over 15 months of renovations price chopper completed its remodel of its 25 year old latham new york store and rebranded the store as market bistro featuring an expanded food court featuring hamburgers a ben & bill s stone fired pizza an ice cream shop chef s grill as well as an expanded 24 hour drive through pharmacy an on site clinic and a cooking school . on november 11 2014 ceo jerry golub along with executive chairman of the board neil golub and the company s coo scott grimmett announced that the chain would be changing its name to market 32 a nod to the year of the company s founding 1932 by brothers ben and bill golub . jerry golub stated that the name change reflects price chopper s continuing advancement in the industry and reflects that the company is more of an upscale grocer and less of a discount retailer as the name price chopper suggests . 6 changes to branding product labels loyalty cards company uniforms as well as store modernizations are to be rolled out over the coming months and years at a cost of more than 300 million . more than half of the company s 135 stores will be remodeled and rebranded within 5 years by 2019 . the entire process may take up to 9 years . at least one third of the 300 million is to be invested in stores in the ny capital region . 7 on june 17 2015 price chopper announced that they will be phasing out the sale of tobacco products in all 135 of its price chopper and market 32 stores joining competitors shoprite wegmans and cvs pharmacy . 8 slogans edit you know you re doing better . 1980s we re not just in your neighborhood we re your neighbor . 1985 ; 2010 we do