references to primary sources . please improve this by adding secondary or tertiary sources . june 2016 learn how and when to remove this template message esp guitar company native name type private industry musical instruments founded 1975 ; 41 years ago 1975 founder hisatake shibuya headquarters tokyo japan burbank california united states area served worldwide key people makoto suzuki president matt masciandaro ceo products electric guitars bass guitars owner hisatake shibuya subsidiaries ltd guitars grassroots guitars edwards guitars navigator guitars website espguitars.com global espguitars.co.jp japan esp company limited kabushiki gaisha esu p is a japanese guitar manufacturer primarily focused on the production of electric guitars and basses . they are based in both tokyo japan and los angeles california united states with two distinct product lines for each respective market . esp company manufactures instruments under several names including esp standard esp custom shop ltd guitars and basses navigator edwards guitar and basses and grassroots . their products range from japanese built custom shop instruments to lower end mass production korean indonesian and chinese made instruments . 1 contents 1 history 2 manufacturing operations 3 popularity 4 guitars and bass series 5 references 6 external links history edit esp custom shop ghost soldier . esp ltd kh202 . james hetfield s eet fuk guitar . iron cross model . ta 200 bass guitar . in 1975 hisatake shibuya opened a shop called electric sound products esp in tokyo which provided custom replacement parts for guitars and quickly gained a reputation for the high quality of these replacement parts . at this time esp also began crafting guitars under the esp and navigator brand in the japanese market . citation needed ronnie wood of the rolling stones and akira takasaki were users of these guitars . citation needed esp replacement parts were first introduced into the us in 1983 and began crafting custom instruments for local new york artists between 1984 and 85 . among these artists were page hamilton helmet vernon reid living colour vinnie vincent and bruce kulick kiss and ronnie wood the rolling stones . at this time esp also introduced the 400 series as the first production line to be distributed in the us . during this same period esp began making the bodies and necks for kramer guitars and other manufacturers were using esp as an oem such as robin guitars schecter guitar research and dimarzio . many traits of the kramer line are still visible including neck construction and body bevels . esp tooled up for tom anderson s shaved bolt on neck heel on the schecter bodies and this has since become a feature of their house brand . in 1985 george lynch discovered esp while on tour in tokyo . lynch walked into an esp shop looking for a replacement neck and learned that esp also built custom guitars . as a result his famous esp kamikaze was made and esp released george lynch s kamikaze as its first signature model . esp soon introduced the m1 standard mi custom horizon custom and the surveyor bass into the market . citation needed at this time esp based its headquarters in a loft in downtown new york city on 19th street . in 1989 the headquarters were moved to 48th street near other famous music stores . citation needed between 1990 and 1992 esp expanded its signature series as well as its standard product line . the us replacement parts business was discontinued in order to focus solely on their guitar and bass line as well as the custom shop series . citation needed there are about 41 signature series guitars . in 1993 esp moved its headquarters again but this time to los angeles on sunset blvd. in hollywood . in 1995 the ltd series was created to produce esp s high quality products at a more affordable price . soon after the introduction of the korean and indonesian made ltd lines esp stopped selling the majority of its japanese made flagship guitars in the united states due to the high prices involved in exporting to the americas . the lone exception was esp s artist signature series which remained esp rather than ltd models . in the early 2000s decade esp resumed shipping the standard japanese made lines to the united states where they are very popular among heavy metal and hard rock players though at greatly increased prices compared to the early 90s . citation needed similarly to ibanez esp s chief competitor in japan esp was initially known for making high quality and customized replicas of famous american guitars including hot rodded strats and teles as well as gibson explorers . the explorer model known as the exp mx shot to fame when avid esp user james hetfield s band metallica rose to popularity in the late 80s early 90s . models similar to hetfield s black esp even today sell for hundreds of dollars beyond the original retail price . however just like with ibanez when the gibson company realized the extent to which esp was denting into sales of its own guitars it filed a suit to prevent sales of these guitars in the americas . esp redesigned its lines to be less similar to the american models . citation needed in 2002 esp was ranked among the music industry s fastest growing companies . citation needed this is largely due to the fender buyout of jackson guitars who esp had struggled to compete with throughout the 1980s and 1990s . after the buyout many jackson endorsers switched over to esp this has ignited a feud between players with jackson players pointing out that esp became known for copying popular instruments including jackson s soloist and gibson s explorer models famously used by jeff hanneman james hetfield respectively while esp players cite the fender buyout as casting a shadow on jackson s metal image and hail esp as the new king . citation needed some of these artists who left jackson for esp included dave mustaine megadeth now using dean guitars who at one point had expressed interest in buying out jackson himself as well as adam darski behemoth alexi laiho and roope latvala children of bodom jeff hanneman slayer galder and silenoz dimmu borgir . esp introduced its xtone line beginning with the semi hollow paramount series . in 2005 esp celebrated its 30th anniversary and released james hetfield s truckster into its signature series . in 2006 esp showcased 22 of its newest signature series and standard series models at winter namm 2006 . the standard series included such famous models as the esp ltd ec 500 and the esp ltd b 500 . among the signature artists showcasing their newest esp models and signing autographs at the esp booth were dave mustaine george lynch stephen carpenter deftones michael wilton and page hamilton . citation needed as of march 2015 esp began distributing takamine guitars in the united states . 2 manufacturing operations edit in 1996 esp started ltd series . these guitars are similar to lower end esp guitars but are more affordable and cater mainly for markets outside japan . the 1000 series ltds are made on an assembly line in korea whereas the 401 series and below are made in indonesia . ltd basses including the b 204 and others are beginners instruments and intermediate models were manufactured in korea in the early 2000s decade . the quality from the early korea examples and those since has led to continued demand for the ltd series . the custom shop and original series esps are handcrafted in japan while the standard series esps are factory made in japan . additionally esp has two separate japan only lines of guitars the grassroots lower end and edwards mid range . the grassroots line is manufactured in korea and are the equivalent or better than the sub 400 series ltds and can be considered a budget line . the edwards guitars on the other hand are made in japan and boast similar hardware as their higher end esp counterparts but are not handcrafted . in terms of quality in contrast to the usa lines i.e. esp standard & ltd the edwards line generally lies in between the more upmarket ltds and esp standards . esp guitars cater for a wide range of players . there are a variety of models including superstrat guitars les paul styled guitars flying v styled star styled and others . esp technically has two lines one for usa and japan but there are slight differences . the esp usa line doesn t include the strat like snapper the forest gt as well as some of the japanese rock artist models but their custom line has been known to produce some of the most unusual designs such as a gundam beam rifle replica guitar as well as the esp machinegun used by the japanese band alfee . esp does not only make guitars but they also produce parts such as esp labs pickups the esp flicker tremolo as well as sustainers equalizers etc. however these are mainly for oem use and not available to the ordinary customer . popularity edit esp found fame by making and endorsing guitars for guitarists who went on to become leading exponents of thrash metal in the 1980s along with other guitar manufacturers jackson and dean with bands metallica slayer anthrax and megadeth . as a result of these endorsements esp has become one of the most popular suppliers of guitars for heavy metal . esp instruments are endorsed by musicians numbering in the hundreds . a complete list of them can be found on the artists section of esp guitars website . 3 guitars and bass series edit main article list of guitars manufactured by esp dependent of target market i.e. asia us europe and brand esp ltd or xtone various models are organized in marketing series . the esp original series has three other lines of guitars the edwards grassroots and navigator series and are largely based on these models as well as some esp standard series models . esp edwards series produces mid to high range guitars at a quality near the esp standard series whilst esp grass roots series cater towards a more value oriented segment of the market and are more akin to the 200s series of ltds however these can vary . the esp navigator series on the other hand is a line which produces replicas of gibson and fender guitars and basses . esp usa features the esp standard line which was replaced in 2014 by e ii as well as the lower end ltd and xtone series . esp usa s standard series generally caters more towards to metal players with characteristics such as active pickups . another line of guitars called ltd elite was introduced in 2013 for overseas markets as the esp standard line was slowly being phased out . ltd elite guitars are made in japan boasting the same high end features as esp standard . due to negative public reaction ltd elite was once again renamed as e ii in 2014 . the esp standard line had been completely discontinued by this time . e ii guitars initially resembled several edwards designs however in 2015 many new models and finishes not available to edwards were released . in 2016 e ii receives many new and first time models including eclipse guitars with a sculpted neck joint similar to gibson s axcess heel to improve playability . according to esp e ii is the direct successor to esp standard with no difference between the two except the name . esp custom series esp also build custom guitars and basses made to the specifications of the customer and the quality of such custom guitars exceed that of the original series . these can be ordered from esp usa but they are made in japan . generally speaking