beverages founded 2004 founder alex hughes dayton miller josh simon will harbin 1 headquarters los angeles california products see products section revenue us 10 million est. 2007 1 number of employees 50 website function drinks function drinks is a functional beverage company based in los angeles california . the company was founded in 2004 by spine surgeon dr. alex hughes along with josh simon and dayton miller . the team launched their first product urban detox in southern california in 2005 . 2 in january 2008 function drinks was named the overall best new product and best functional beverage of 2007 by bevnet . 3 function is distributed nationally in whole foods target and other retail chains . contents 1 functional platforms 1.1 function alternative energy 1.2 function brainiac 1.3 function light weight 1.4 function urban detox 1.5 function water 2 advocates 3 references 4 external links functional platforms edit function drinks bottles function alternative energy edit functionality sustained released energy typically lasts 1 to 2 hours 2 flavor citrus yuzu replacing tangerine yuzu strawberry guava key ingredients muira puama epimedium catuaba and yerba mate function brainiac edit functionality improve brain function 4 flavor carambola punch key ingredients n acetyle cysteine vitamin e as mixed tocopherols zinc picolinate soy phosphatidylserine ginkgo biloba . function light weight edit functionality boosts metabolism curbs cravings for sugar and other carbohydrates 2 flavors a ai pomegranate blueberry raspberry peach mango key ingredients egcg resveratrol and gymnema . function urban detox edit functionality recovery from hangovers ; clears particulate pollution from lungs and sinuses 2 flavors citrus prickly pear and goji berry key ingredients n acetyle cysteine prickly pear fruit extract b vitamins riboflavin or bitamin b2 vitamins b6 and b12 folate . function water edit electrolyte enhanced vapor distilled water 2 advocates edit this section does not cite any sources . please help improve this section by adding citations to reliable sources . unsourced material may be challenged and removed . april 2011 learn how and when to remove this template message function has developed a strong following in the hollywood community with fans ranging from madonna shakira tobey maguire lauren conrad keanu reeves kelly slater celebrity trainer tracy anderson and pro snowboarder jake blauvelt . references edit a b beverage world . beverage world nutrient advanced . beverage world publications group . retrieved 2007 12 13 . a b c d e bevnet . bevnet review . bevnet . retrieved 2006 08 02 . bevnet . the beverage industry s best of 2007 . bevnet . retrieved 2008 01 07 . dietfacts.com . function nutrition facts brainiac carambola punch flavored . strategic office solutions inc. retrieved 2011 04 30 . external links edit 2008 article about the company in new york magazine retrieved from https en.wikipedia.org w index.php title function drinks & oldid 647238631 categories energy drinkshidden categories articles needing additional references from april 2011all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 15 february 2015 at 12 36 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view