irvine california united states june 13 2010 2010 06 13 founders cy scott scott vickers brian wansolich headquarters seattle washington key people drew reynolds ceo paul campbell vp marketing charles oster vp sales james lee vp engineering website www.leafly.com leafly is the largest cannabis website in the world with over 8 million monthly visitors and 40 million pageviews across its website and mobile applications . 1 2 leafly allows users to rate and review different strains of cannabis and cannabis dispensaries . the site helps patients determine which cannabis strain is appropriate for their particular symptoms and then directs them to a dispensary nearby . 3 4 5 6 7 leafly operates like a hybrid of yelp and consumer reports in that it uses crowdsourcing to generate reviews for consumers . 8 9 10 11 the company is headquartered in seattle washington and is wholly owned by privateer holdings a private equity firm focused on the emerging legal cannabis industry . 12 13 14 leafly is available for mobile use on ios and android . 15 16 17 leafly s first ever cannabis advertisement in the new york times contents 1 background 1.1 business model 2 use 2.1 strain explorer 2.2 dispensary locator 2.3 reviews 3 mobile access 4 statistics 5 references 6 external links background edit leafly was founded in june 2010 by scott vickers brian wansolich and cy scott . 18 the three orange county engineers recognized the need for a legitimate strain resource and began to build leafly as a side project to their jobs as web developers . 8 18 19 privateer holdings acquired the company in 2012 at which time brendan kennedy became the company s ceo . 20 21 22 23 by july 2011 the website had received about 180 000 unique visitors and was growing at 30 percent per month . 19 in april 2012 leafly reported about 2.3 million monthly visits and approximately 50 000 mobile app downloads per month . 8 15 in june 2015 the company announced that it now receives over 6 million monthly visitors and 31 million pageviews across its website and mobile applications 1 on august 2nd 2014 leafly became the first cannabis company to place an advertisement in the new york times 24 business model edit leafly generates revenue by selling online display advertising and priority listing packages to companies in the cannabis industry . 8 25 display advertising campaigns are sold on a cost per impression model . 8 18 use edit leafly has three primary functions strain explorer edit patients and consumers use leafly to search for cannabis strains according to medical use such as anxiety or nausea and desired effects like euphoria or creativity . 8 26 relevant strains are then presented in a format similar to the periodic table . the table is color coded to identify whether the strain is sativa indica or a hybrid of both . 4 19 dispensary locator edit patients can use their zip codes or city and state names to search for dispensaries which are then displayed on a map of the area . the dispensary profiles include menus reviews photos and store locations . 4 11 23 reviews edit leafly users can write reviews of strains they have tried or dispensaries they have visited . for dispensaries reviews consist of a brief comment section and a star rating system that is based on medication service and atmosphere . strain reviews include desirable effects attributes and summary information . 11 15 22 mobile access edit leafly has mobile applications for ios and android devices . 4 6 17 18 19 statistics edit thousands of strains sorted alphabetically and categorized by indica sativa and hybrid . strains are lab tested by steep hill labs . 19 over 150 000 individual strain reviews . 1 8 million visits per month . 1 references edit a b c d leafly the web s ultimate cannabis resource . engadget . aol . http www.alexa.com siteinfo leafly.com patricia murphy november 29 2012 . seattle web entrepreneur s efforts to re brand marijuana . kuow.org . retrieved march 26 2013 . a b c d crook jordan april 20 2012 . got pot leafly can help . techcrunch . truong alice april 20 2012 . leafly gives users a digital marijuana database . nbc bay area . a b downs david february 23 2012 . medical marijuana apps on the rise . sacramento news & review . duboff josh august 26 2010 . finally a social media hub for stoners . new york magazine . a b c d e f taylor soper october 31 2012 . leafly like yelp and consumer reports ... for medical marijuana . geekwire . retrieved march 26 2013 . samuel wagreich february 25 2013 . meet the man funding the cannabis industry . inc. magazine . retrieved march 26 2013 . austin jenkins february 22 2013 . washington marijuana legalization draws yale mbas with big ideas . mw news network . retrieved march 26 2013 . a b c deborah l. jacobs december 9 2012 . postcard from seattle new clouds hand over the city as pot becomes legal . forbes . retrieved march 26 2013 . eric mortenson january 25 2013 . investors and entrepreneurs have high expectations sorry for cannabis related businesses . oregon live . retrieved march 26 2013 . privateer holdings team . privateer holdings . retrieved march 26 2013 . taylor soper november 7 2012 . what legalization means for a medical marijuana startup . geekwire . retrieved march 26 2013 . a b c the audacity of dope . the economist . february 16 2013 . retrieved march 26 2013 . justin berton december 11 2012 . heady stuff for washington state tokers . san francisco chronicle . retrieved march 26 2013 . a b kirsten johnson december 14 2012 . obama s hands off stance may move marijuana businesses forward . puget sound business journal . retrieved march 26 2013 . a b c d alice truong april 20 2012 . leafly a user driven marijuana database you can browse at work . dvice . retrieved march 26 2013 . a b c d e downs david july 6 2011 . leafly.com classes up the joint . east bay express . colleen flynn december 4 2012 . yale som grads blaze trail into cannabis industry . yale daily news . retrieved march 26 2013 . carole bass december 7 2012 . joint venture these yale mbas want to put pot in every pot . yale alumni magazine . retrieved march 26 2013 . a b groups waiting to cash in on pot sales in washington . fox 12 kptv . february 14 2013 . retrieved march 26 2013 . a b kim murphy december 9 2012 . plenty of smoke clouds the future of legalized pot in washington . los angeles times . retrieved march 26 2013 . tom huddleston jr. 2 august 2014 . marijuana advertiser finds a friend in the new york times . fortune . mitchell hartman december 27 2012 . the business of selling pot ... legally . american public media marketplace business . retrieved march 26 2013 . jonathan martin december 1 2012 . investors see profit potential in new pot law . the seattle times . retrieved march 26 2013 . external links edit official website retrieved from https en.wikipedia.org w index.php title leafly & oldid 742406941 categories review websites navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutsch edit links this page was last modified on 3 october 2016 at 14 29 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view