headquarters san francisco california usa key people duleepa wijayawardhana co founder niall brown co founder michael mannion co founder website empire.kred alexa rank 3 760 april 2014 update 1 type of site social network service registration required available in english launched july 28 2010 2 current status active empire.kred is an online game for building real world influence . players buy and sell each other 3 and earn currency by completing real world social missions . contents 1 gameplay 2 social media 3 virtual currency 4 api 5 empire avenue and peoplebrowsr acquisition 6 see also 7 references 8 external links gameplay edit players choose their own username called a ticker and activate their own portfolio in a virtual economy . the price of a player s shares depends on their stock market and social networking activity . 4 players can invest in and have their shares bought by other players which will garner them a higher share price . players are awarded achievements for their actions such as advertising and connecting social identities such as twitter . players gain dividends from the other shares in players they invest in which are counted as virtual currency called eaves . social networks supported by empire.kred currently include facebook twitter flickr youtube linkedin foursquare instagram wordpress hosted blogs and the player s own blog and rss feeds . social media edit empire.kred is designed to drive social media activity and interaction between the registered members . a player s value increases in part as a result activity on social media sites and their own verified blogs and rss feeds . in addition a player s value increases through dividends paid out by other members he or she has invested in . thus the social media activity of a player s investments also contributes to his or her game wealth . it is in the player s self interest to follow favorite or otherwise contribute to the social media activity of those they invest in . 5 for competitive and aspiring social media influencers collecting eaves brings the social sharing genre into a whole new passion for performance perspective . you can complete missions invest in mission creators network directly and learn about everything that other influencers are doing online . 6 virtual currency edit empire.kred uses strictly virtual currency called eaves as a means of purchasing shares in other players additional rights within the exchange advertising and services . the currency can be purchased with real world currency via paypal or stripe but can not be exchanged for real world currency . a second virtual currency called vees acted as empire.kred s rewards points system which users either purchased from the game s store or earned from companies and individuals who sent out vees missions . 7 vees were recently retired . remaining vees in the possession of players were donated back to the game and in exchange empire.kred made a greater than 1000 donation to the world cancer research fund . api edit the empire.kred application programming interface api allows for third party developers to develop applications to work alongside and extend empire.kred . citation needed empire avenue and peoplebrowsr acquisition edit empire.kred formerly named empire avenue was acquired by peoplebrowsr pty ltd on september 3 2015 . 8 peoplebrowsr has renamed and progressively adapted the game to complement it s kred influence platform suite of products . empire avenue was officially launched to the public in july 2010 . 2 9 see also edit investment game references edit empireavenue.com site info . alexa internet . retrieved 2014 04 01 . a b magder jason august 26 2010 . new online game lets the market decide what players are worth . the gazette . retrieved september 20 2010 . how to buy and sell shares of your friends . mashable . retrieved 7 june 2010 . empire avenue creates a stock market to measure your social influence . retrieved 22 march 2011 . empire avenue . retrieved 22 march 2011 . social wolf of wall street . retrieved 25 january 2014 . vees are here . retrieved 25 january 2014 . http blog.empire.kred 2015 09 09 new domain new look welcome to empire kred the people s market on empire avenue opens feb 23 2010 . empire avenue . february 16 2010 . retrieved september 20 2010 . external links edit official empire.kred website eav api documentation retrieved from https en.wikipedia.org w index.php title empire.kred & oldid 727431460 categories browser based multiplayer online gamessocial casual gamingvirtual economiesvideo games developed in canadacompanies based in edmontonhidden categories articles containing potentially dated statements from april 2014all articles containing potentially dated statementsall articles with unsourced statementsarticles with unsourced statements from march 2011 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search 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