that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . october 2010 learn how and when to remove this template message holley performance products type private company industry automotive aftermarket founded bradford pennsylvania in 1896 founders george holley and earl holley headquarters bowling green kentucky united states parent high performance industries divisions hooker headers weiand nitrous oxide systems flowtech exhaust demon carburetion earl s performance plumbing diablosport msd mr. gasket accel superchips edge racepak mallory hays quicktime lakewood website website holley performance products is an automotive performance company based in bowling green kentucky . holley when based in michigan was one of the major producers of carburetors being supplied as standard equipment on many detroit built automobiles . later they manufactured carburetors for both street and racing applications such as the holley double pumper and dominator . holley style carburetors have powered every nascar sprint cup team and every nhra pro stock champion until both series eventually switched to electronic fuel injection . nascar sprint cup engines still utilize a holley throttle body and holley efi is the spec efi system in nhra pro stock . holley s product range has expanded to include the aforementioned fuel injection systems performance fuel pumps intake manifolds superchargers nitrous oxide injection performance plumbing parts exhaust systems engine dress up products ignition products datalogging & display products handheld programmers bellhousings and clutches for street performance race and marine applications . among the company s owned divisions are brand names msd performance nitrous oxide systems nos weiand flowtech earl s performance plumbing hooker headers demon carburetion racepak superchips diablosport edge products accel ignition quick time hays clutches mr. gasket lakewood and mallory ignition . contents 1 history 2 standard equipment on modern race cars 3 bankruptcy facts 4 see also 5 references 6 external links history edit holley brothers company advertisement for carburetors in the automobile trade journal 1916 . holley began in bradford pennsylvania in 1896 when brothers george 1878 1963 and earl holley started a company to produce a small one cylinder three wheeled vehicle they dubbed the runabout with a top speed of 30 mph . at the eve of the era of motorcars the brothers decided to start the holley motor company and produced one four wheeled model the holley brothers built their first marketable automobile in 1902 . they called it the holley motorette and it sold for 550 . more than 600 were produced . 1 their first original carburetor called the iron pot appeared on the curved dash oldsmobile in 1904 . 2 in april 1905 holley brothers company was established with an address at 661 75 beaubien st. detroit michigan . 3 the brothers then concentrated on the manufacturing of carburetors and ignition systems . 4 as a result of the motorette henry ford commissioned the brothers to produce a carburetor for his model t. the carburetor they built for ford was an immediate success and the brothers founded holley carburetor co. which became one of ford s biggest suppliers . 5 in 1913 george holley made a tour of germany to study manufacturing methods accompanied by henry m. leland when it was said that a holley carburetor was on more than one half of the automobiles sent out from american factories this year . 6 in 1925 a holley employee daniel h. meloche was awarded the edward longstreth medal by the franklin institute of philadelphia . 7 he had invented an improved refractory coating for casting molds allowing permanent iron molds to make gray iron castings over many cycles whereas earlier iron molds were quickly consumed when casting iron . 8 the process employing long life molds was leased to the river rouge plant of the ford motor company the harrison radiator corporation and the plant of ludwig loewe & co. of berlin . 9 in 1929 the los angeles times reported that george m. holley of pasadena and detroit and a director of the aviation corporation of delaware has been elected a director of the bach aircraft corporation . holley while serving as president of the holley carburetor company was also a director of national air transport kinner airplane and motor stinson aircraft of detroit air investors inc. towie aircraft company of detroit and one of the original stockholders of western air express inc. 10 in 1931 holley became a director of the warner aircraft corporation . 11 in 1952 holley closed a plant at portland michigan which moved to bowling green kentucky . 12 that year holley produced the visi flo carburetor with a glass inspection window to make a visual check of the fuel level sediment flooding and float action . the glass fuel bowl was manufactured by the lancaster lens company of lancaster ohio . 13 in 1955 the wall street journal reported bowling green manufacturing co. a subsidiary of holley carburetor co. each year sends its employes dummy checks made out for the amount each employee has received indirectly through fringe benefits . 14 in 1968 the plain dealer reported colt industries inc. has acquired holley carburetor co. of warren michigan following approval by directors of both companies . holley carburetor which makes auto ignition systems and aviation fuel controls employs about 3 000 at four facilities in three states . 15 at this time the corporate engineering and sales headquarters were in warren with plants in bowling green kentucky ; paris tennessee and clare michigan . 16 holley was said to have a turnover of 40 million in 1967 . at the time of the sale the company was primarily owned by members of the holley family . 17 in 1974 holley was making carburetors for ford and some under its own name at paris tennessee . 18 significant facilities expansions were initiated in 1979 at water valley mississippi to meet carburetor requirements for the new ford motor company four cylinder car code named erika and in bowling green kentucky ; paris tennessee and sallisaw oklahoma . 19 in 1993 coltec industries inc. of new york closed the administrative offices at warren michigan and a warehouse at goodlettsville tennessee . these functions were moved to bowling green kentucky . 20 holley continued its dominance in racing powering all winning nhra pro stock racers and all nascar sprint cup series teams . the 1980s also saw holley s entrance into the fuel injection market where oem efi components and analog pro jection retrofit fuel injection systems for carbureted cars were introduced . in the early 1990s holley continued new product introductions with the hp pro series race ready carburetors . during this time holley also introduced systemax engine kits that included matched cylinder heads intakes and cams . the dominator also evolved in the 1990s into the hp dominator ; huge billet electric fuel pumps were introduced and retrofit efi kits evolved into digital pro jection 4d and 4di . in 1998 coltec industries sold holley performance for 100 million to a management led team backed by kohlberg & co. l.l.c. 21 in 1999 after becoming independent of coltec industries the management team purchased a number of other aftermarket companies in an effort to provide a full package to their customers dealers . these companies include weiand intake manifolds and superchargers b & m s supercharger division hooker headers earl s performance plumbing flow tech exhaust lunati camshafts crankshafts pistons and connecting rods nos nitrous oxide systems inc and so cal speed shop as well as a few ancillary companies . in 2000 holley leased a facility in aberdeen mississippi with a plan to centralize five existing plants in the u.s. mexico and canada . 22 2010 holley creates the ls fest a show race and celebration of vehicles that utilize a gm lsv8 engine . 23 the ls fest has a variety of bracket racing engine swap braking autocross show & shine and other events that attracted large crowds and participants to the show s venue september 10 12 2010 at beech bend raceway in bowling green ky. the ls fest has been continuing every year since in september . 2013 marked holley s 110th anniversary . on december 8 2014 holley acquired diablosport inc. the industry leader in vehicle calibration . on september 22 2015 holley acquired msd group which includes brands msd mr. gasket lakewood accel mallory hays and superchips . standard equipment on modern race cars edit 2011 nascar decides to switch from carburetors to fuel injection systems for the 2012 sprint cup racing season . holley s billet aluminum throttle bodies were selected in conjunction with a mclaren electronic systems and freescale semiconductor . 24 2012 holley hi ram intake manifold becomes standard equipment on gm copo camaros equipped with the ls7 aluminum block . 25 2012 holley s earl s performance plumbing brand transmission coolers become standard equipment on gm copo camaros . 25 2013 holley hp efi engine control unit ecu became standard equipment used on all of chevrolet performance s copo camaro factory built race cars . 25 2015 holley hp efi engine control unit ecu became optional equipment used in conjunction with the ilmor 396 engine package which is legal for use in the arca racing series . 26 2016 holley hp efi engine control unit ecu became standard equipment used on all cars in the nhra s pro stock class the world premier class for naturally aspirated drag cars . 27 bankruptcy facts edit as of february 12 2008 holley filed for bankruptcy . 28 the 2008 bankruptcy led holley to transfer its equity to holders of 95 million in second lien debt . during 2009 holley closed a plant at tijuana mexico that made hooker headers and transferred the work to aberdeen mississippi . 29 as of september 28 2009 holley filed for bankruptcy chapter 11 protection . 30 effective june 22 2010 holley emerged from bankruptcy protection . 31 in 2012 the private equity firm monomoy capital partners acquired holley performance products . 32 in 2013 monomoy capital partners sold holley to lincolnshire equity fund iv l.p. 33 in 2015 holley acquired the msd group which includes msd performance mr. gasket accel superchips edge racepak mallory hays quicktime and lakewood . 34 see also edit borgwarner computer peripherals inc references edit george holley auto pioneer 85 . new york times . 28 june 1963 . p. 24 . retrieved 9 october 2012 . he and his brother earl who died in 1958 developed the iron pot carburetor that helped launch the early curved dash oldsmobile and the first model t ford mike urich bill fisher holley carburetors manifolds & fuel injection how to select install tune repair and modify holley fuel system components for street and racing use page 6 penguin 1994 . international motor cyclopaedia year book march 1908 to march 1909 page 241 publisher e.e. schwarzkopf new york . holley performance products history . holley.com . retrieved 2012 04 03 . plain dealer december 7 1958 page 25 . oregonian july 13 1913 section 4 page 4 . franklin laureate database edward longstreth medal 1925 laureates . franklin institute . retrieved november 23 2011 . u.s. patent 1 453 593 seattle daily times may 17 1925 page 30 . los angeles times march 21 1929 page 14 . wall street journal march 20 1931 page 7 . plain dealer march 12 1953 page 13 . chicago daily tribune september 7 1952 page a6 . fringe binge unions set to push for a big expansion of non wage benefits wall street journal february 10 1955 page 4 . plain dealer february 11 1968 page 50 . colt industries annual report 1967 page 3 . wall street journal february 7 1968 page 21 . mobile register june 28 1974 page 7 . colt industries annual report 1979 page 12 . wall street journal september 10 1993 page