improve it or discuss these issues on the talk page . learn how and when to remove these template messages the topic of this article may not meet wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources inmobi news newspapers books scholar jstor free images april 2015 learn how and when to remove this template message this article may rely excessively on sources too closely associated with the subject potentially preventing the article from being verifiable and neutral . please help improve it by replacing them with more appropriate citations to reliable independent third party sources . april 2015 learn how and when to remove this template message this article has been nominated to be checked for its neutrality . discussion of this nomination can be found on the talk page . march 2015 learn how and when to remove this template message learn how and when to remove this template message inmobi type private industry mobile advertising headquarters bangalore karnataka india area served world wide key people naveen tewari founder ceo number of employees 1000 2016 website inmobi.com inmobi is a mobile advertising and discovery platform backed by soft bank and kleiner perkins caufield & byers . inmobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices . the company was founded in 2007 in india with 17 offices across the globe . 1 inmobi won a spot in mit technology review s 50 most disruptive companies of 2013 . 2 it was also featured in india s top 100 companies to work for 2016 list by the great place to work institute 3 and ranked no. 1 in the top 10 most innovative companies in india by the fast company . 4 in june 2016 the ftc federal trade commission of the united states of america announced a settlement with inmobi around the company s collection of location data without permission . 5 contents 1 history 2 funding 3 acquisitions and product announcements 4 competition 5 awards and recognitions 6 news 7 references 8 external links history edit inmobi earlier known as mkhoj 6 started as an sms based search platform with initial funding from mumbai angels . in 2007 the company switched to a more scalable business model mobile advertising . after the business model change mkhoj rebranded itself to inmobi 6 and received two rounds of funding from kleiner perkins caufield & byers and sherpalo ventures . after venturing into mobile advertisement the company initially banked upon mobile web published to generate revenue through mobile value added services via mobile phone networks billing . funding edit inmobi had received 220.6 million via angel series a series b and series c funding . in september 2011 it received a 200 million funding from softbank which would come in two tranches one of 100 million in september 2011 and the other 100 million in april 2012 . 7 in 2014 it secured an additional 5 mn in funding from its existing investor softbank . softbank has further committed additional 25 mn in inmobi if new investors come on board . 8 in 2015 inmobi has now put a name to its culture yawio and given it a formal structure which includes making it one of several festivals inmobi hosts every year . the first yawio event to which it invited three startups to engage with its workforce for two days began in bengaluru on monday . inmobi will also open its offices for other startups to observe its culture how it treats and works with employees which it expects will benefit new businesses for whom personnel management is often a struggle . funding round investors date amount angel funding mumbai angels august 2006 500 000 series a kleiner perkins caufield & byers and sherpalo ventures may 2007 7 100 000 series b kleiner perkins caufield & byers and sherpalo ventures july 2010 8 000 000 series c softbank september 2011 200 000 000 unknown softbank august november 2014 5 000 000 acquisitions and product announcements edit on 2 august 2011 inmobi announced the acquisition of html5 rich media platform sprout which was later renamed to inmobi studio . 9 on 18 july 2012 inmobi announced the acquisition of mmtg labs makers of appbistro and appgalleries . 10 on 31 july 2012 inmobi announced the acquisition of uk based firm metaflow solutions . 11 12 on 2 may 2012 inmobi announced the launch of inmobi ad tracker iat its mobile conversion tracking platform that provides real time analytics to allow advertisers to measure multiple conversions on both mobile web and app campaigns across all advertising networks and publishers . the inmobi adtracker platform is separate from the inmobi ad network not reliant on udids . 13 on 2 october 2012 inmobi announced the release of inmobi ad tracker version 2.0 incorporating global device recognition from adtruth . 14 on 27 november 2012 inmobi announced the release of inmobi lifetime value platform for publishers and app developers to track metrics and send targeted messaging based on user behavior and profile . 15 in july 2015 naveen tewari mohit saxena and amit gupta the co founders of inmobi invested 400 000 in zimmber an emerging player in the still niche home service industry in india . 16 competition edit in the global mobile advertising market inmobi primarily competes against google s admob 17 millennial media and apple s iad . awards and recognitions edit inmobi featured in india s top 100 companies to work for 2016 ; wins prize for workplace transformation . 18 inmobi is ranked no. 15 on fast company s list of the world s most innovative companies for 2016 and ranked no. 1 in the top 10 most innovative companies in india . 4 ndtv honors inmobi with prestigious ndtv indian of the year award in 2016 . 19 inmobi won a spot in mit technology review s 50 most disruptive companies of 2013 . 2 news edit inmobi signs multi million dollar mobile ad partnership with amobee 20 inmobi s ceo naveen tewari was awarded the young achiever of the year award at the world brand congress 2011 in mumbai india . 21 inmobi s naveen tewari is best mobile person of year at the india digital awards in january 2013 22 mobile adtech company ; inmobi raises 100 million 23 references edit http www.inmobi.com company a b http www2.technologyreview.com tr50 2013 administrator . about us great place to work india . www.greatplacetowork.in . retrieved 2016 07 12 . a b the world s most innovative companies by sector india . fast company . retrieved 2016 07 13 . https www.ftc.gov news events press releases 2016 06 mobile advertising network inmobi settles ftc charges it tracked a b wauters robin 5 august 2009 . mobile ad network mkhoj rebrands as inmobi eyes expansion in europe . techcrunch . retrieved 2011 06 10 . wauters robin 15 september 2011 . softbank pumps 200 million into mobile ad network company inmobi . techcrunch . retrieved 2011 09 15 . http inc42.com buzz softbank invests 5 mn mobile advertising company inmobi http venturebeat.com 2011 08 02 inmobi acquires sprout http techcrunch.com 2012 07 12 inmobi buys appbistro appgalleries mmtg labs http techcrunch.com 2012 07 31 mobile ad network inmobi continues app buying spree with metaflow solutions http www.mobile ent.biz news read inmobi buys metaflow solutions 018831 http www.inmobi.com press releases 2012 05 02 inmobi launches inmobi adtracker http www.inmobi.com press releases 2012 10 02 inmobi announces enhanced conversion tracking capabilities for inmobi ad tracker powered by advanced device recognition technology from adtruth http techcrunch.com 2012 11 27 inmobi lifetime value platform http techcrunch.com 2015 07 29 with a slew of us investors zimmber launches home service marketplace for india fannin rebecca 24 march 2011 . indian startup takes turf from google next act . forbes . retrieved 2011 06 10 . india s best workplaces of 2016 winners of best companies in workplace culture transformation the economic times . retrieved 2016 07 13 . ndtv 2016 02 02 we are in china taking on the chinese says india s inmobi retrieved 2016 07 13 o hear steve 11 may 2011 . inmobi signs multi million dollar mobile ad partnership with amobee . techcrunch . retrieved 2011 06 10 . chowdhury bikash . inmobi s naveen tewari wins the young achiever of the year award . inmobi . 3rd india digital awards inmobi s naveen tewari is best mobile person of year . best media info . mobile adtech company ; inmobi raises 100 million . vasopedia india . external links edit wikimedia commons has media related to inmobi . v t e softbank group group companies sb creative sbi group softbank corp. sprint corporation 83 % yahoo japan alibaba group 36 % gungho online entertainment brightstar corporation aldebaran robotics arm holdings inmobi snapdeal dramafever tokopedia ola cabs grab related articles fukuoka softbank hawks sprint cup series retrieved from https en.wikipedia.org w index.php title inmobi & oldid 739651217 categories software companies of indiaeconomy of bangaloreoutsourcing companiescompanies based in bangalorehidden categories use dmy dates from september 2016use indian english from september 2016all wikipedia articles written in indian englisharticles with topics of unclear notability from april 2015all articles with topics of unclear notabilityarticles lacking reliable references from april 2015all articles lacking reliable referencesarticles needing pov check from march 2015commons category without a link on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store 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