type private founded 1926 headquarters luxembourg products dairy yogurt ice cream net income 70 2 million 2015 number of employees 1 400 website http www.fage.eu fage international s.a. greek ipa fa e ; english f j is a greek dairy company based in luxembourg and one of the major dairy brands in the country . it is headquartered in the city of luxembourg . it manufactures dairy products including milk yogurt and ice cream . the word pronounced fa yeh is both the singular imperative verb meaning eat and the initials ... . f.a.g.e. filippou adelphoi galaktokomikes epicheiriseis or filippou bros. dairy co. . contents 1 history 1.1 early history 1.2 yogurt 1.3 cheese 1.4 milk 1.5 current operations 2 advertising 3 see also 4 external links 5 references history edit early history edit on september 1 1926 father filippou opened a small dairy in patissia and its yogurt became well known . in 1954 they created the first network of mass produced yogurt in attica . in 1964 the first yogurt producing factory opened in galatsi . yogurt edit in 1974 the current fage factory was built . in 1975 fage perfected the standardization of yogurt making which radically changed the greek market . this made the yogurt have a consistent taste and longer shelf life . new varieties and flavors were introduced shortly after . in 1981 exports to the european market began . total the first strained yogurt was introduced becoming a huge success . cheese edit in 1991 fage entered the cheese market mostly manufacturing traditional greek cheese . it produces packs and supplies to consumers in greece and abroad a variety of cheeses including its trademark feta cheese . today fage has a large range of cheeses including feta graviera trikalino trikalino light gouda edam plagia regato sandwich cheese junior portions junior slices junior meridoules and flair . milk edit in 1993 fage entered the fresh milk market introducing fage fresh milk all over greece . in this same year the company built new factories exclusively for fresh pasteurized milk a new line of pasteurization homogenization new machinery and packaging . additionally after a significant investment in research and machinery fage presented a new innovative product to the greek market high pasteurized milk which created a new category of milk . today fage offers a wide range of milk including its most popular farma milk . current operations edit in june 1999 the dioxin problems that plagued several milk exporters from belgium started a public scare that resulted in the disposal of all dioxin affected milk . several months later by the fall fage s dairy products became free of dioxins and the company began to use milk exported from decontaminated countries . in the late 1990s with its popularity fage began marketing its products and began selling in belgium france germany italy the netherlands and the united kingdom . from 2001 its immense popularity even outside the worldwide greek community and diaspora led to its introduction in the united states where it has located its headquarters in johnstown ny . the yogurt was later featured in saveur magazine . in the united states it is featured in many magazines and books promoting healthy eating . in october 2012 the company announced that it would be moving its headquarters out of greece to luxembourg . reasons for the move include more favorable tax conditions better access to bank funding and a reduced exposure to the greek financial crisis . 1 advertising edit the fage logo with greek lettering . in 2007 fage put a billboard along the route of the macy s thanksgiving day parade . the billboard looked as if a tweety balloon had gotten stuck in the yogurt . 2 in 2011 fage began airing its first television advertisements in north america featuring voiceover work by actor willem dafoe . 3 4 see also edit list of companies in greece agno s.a. delta s.a. evga s.a. mevgal external links edit fage greece fage usa references edit greek reporter fage moves its headquarters from greece to luxembourg accessed october 10 2012 http www.advertolog.com fage print outdoor tweety 197081 murg stephanie 2011 03 10 mullen makes mouths water eyes widen with mesmerizing yogurt commercial mediabistro.com chapman mike 2011 03 04 fage plain extraordinary adweek retrieved from https en.wikipedia.org w index.php title fage & oldid 742160041 categories companies established in 1926dairy products companiesbrand name yogurtscompanies of luxembourggreek basketball chairmen and investorsgreek brandshidden categories pages using infobox company with unsupported parametersarticles containing greek language text navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages catal deutschitaliano edit links this page was last modified on 2 october 2016 at 01 42 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view