marketing communications advertising founded kitchener ontario 1973 founder robert m. quarry headquarters 1440 king street north st. jacobs ontario canada area served worldwide key people alan quarry chairman ceo ken whyte president coo jay fournier cco glen drummond cio number of employees 100 website quarry.com quarry formerly quarry integrated communications is a privately held marketing communications and advertising agency headquartered in st. jacobs ontario canada . quarry employs approximately 100 people in its headquarters and its locations in durham north carolina and san jose california usa . 1 bruce bendinger editor advertising the business of brands identified quarry as an early adopter of the practice of integrated marketing communications imc . 2 quarry has also been cited as a leading practitioner of imc in a marketing textbook by philip kotler . 3 quarry s offering includes brandergonomics customer experience 4 marketing and it has been cited as a leader in the field of personas development by forrester research . 5 quarry s services include strategic insight and research branding advertising public relations marketing automation sales force support and web and digital media . 6 contents 1 history 2 the quarry builder system 3 clients 4 references history edit robert m. quarry founded the company in kitchener ontario canada in 1973 . in 1988 his son alan quarry became the company s major shareholder and the company relocated to nearby waterloo ontario the following year . 1 the company expanded through growth and mergers to include companies that specialized in advertising r.m. quarry advertising visual design accelerate design ratchford design database marketing dbasics interactive design interchange and technical documentation quintext . 7 in 1998 the company opened its first office in the united states 8 a year that also saw the separate operating companies merge into one . 9 in 2008 quarry celebrated its 35th anniversary . to mark the occasion the organization hosted the annual e3 european agency network conference the first such event held outside of europe . citation needed quarry is also a member of the trans canada advertising agency network and a certified agency partner of eloqua the marketing automation company . in july 2010 quarry relocated its headquarters from waterloo to st. jacobs ontario . 10 in 2012 quarry received the innovation award from the greater kitchener waterloo chamber of commerce for its involvement in establishing and housing the felt lab 11 a joint project with the university of waterloo to foster digital media research . 12 in 2013 quarry was named b2b agency of the year in marketingprofs bright bulb b2b awards . 13 quarry is currently led by a four person partnership with alan quarry serving as chairman and ceo and ken whyte as president and coo . the quarry builder system edit quarry uses its trademarked demand builder process to develop marketing campaigns for its clients . the four step methodology that underpins the demand builder harnesses insight into the customer to create has also been adapted for use in 1 online traffic generation 2 customer relationship nurturing 3 sales force readiness and 4 digital product design . these methodologies are called the traffic builder relationship builder sales builder and design builder respectively and collectively constitute the builder system . 6 clients edit quarry s clients market highly engineered products typically in the agribusiness healthcare financial services and technology sectors . references edit a b ormston jennifer june 4 2008 . quarry integrated communications celebrates its 35th year with tree planting waterloo chronicle . bendinger bruce h. ; maxwell ann ; barnes beth et al. ; tucker elizabeth ed . 1999 . advertising & the business of brands class testing version . the copy workshop . p 569 . isbn 1 887229 05 1 kotler philip ; armstrong gary ; & cunningham peggy h. 2007 . principles of marketing seventh canadian edition . pearson education canada . pp 548 9 . isbn 0 13 202001 7 chilton susan july 26 2001 . where you come to experience your customers experience . kw record p. e. 06 . manning harley 2005 . where to get help with persona projects forrester research . a b quarry website clement john february 1993 . exchange magazine for business . 10 5 22 25 39 46 . chilton article from kw record . june 13 1998 . daw article from marketing magazine march 2 1998 pp 17 18 miya chelsea sept. oct. 2010 . grand magazine . pp 60 63 record staff feb 17 2012 . desire2learn named business of year at chamber awards waterloo record . rose simone oct 29 2011 . felt lab is a digital display playground waterloo record . quarry wins marketingprofs b2b agency of the year award pr newswire oct 27 2013 . retrieved from https en.wikipedia.org w index.php title quarry company & oldid 647097645 categories advertising agencies of canadacompanies based in waterloo regionhidden categories all articles with unsourced statementsarticles with unsourced statements from june 2009 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 february 2015 at 13 23 . text is available under the creative commons attribution sharealike license ; 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