traded as thunder trucks san francisco and deluxe productions inc. 1 industry skateboarding founded 1986 1 founder fausto vitello brian ware headquarters 120 mississippi street san francisco california us 94107 2524 1 san francisco california united states united states us area served worldwide key people fausto vitello tommy guerrero jim thiebaud mickey reyes jeff klindt 1 products hard and soft goods total assets real krooked antihero venture thunder spitfire and dlxsf number of employees 45 1 website www.dlxsf.com deluxe distribution is an emrico owned subsidiary founded in 1986 with limited partner brian ware in san francisco . citation needed deluxe was originally formed to distribute the beware record label and other various small record labels popular with skateboarders along with thunder trucks and supercush bushings . citation needed currently deluxe distributes six skateboard brands and owns dlxsf a retail outlet . 2 contents 1 brands 1.1 spitfire 1.2 real 1.2.1 origin 1.2.2 actions realized 1.2.3 team 1.3 anti hero skateboards 1.3.1 origin 1.3.2 beauty and the beast collaboration 1.3.3 team 1.4 krooked 1.4.1 origin 1.4.2 video productions 1.4.3 team 1.4.4 van wastell 1.5 thunder 1.6 venture 2 references 3 external links brands edit spitfire logo spitfire edit spitfire a wheel company that was founded in 1987 citation needed and the company released a video entitled spitfire in 1993 . 3 the company also produces skateboard bearings skateboard tools griptape and soft goods e.g. t shirts gloves caps stickers and accessories e.g. bags wallets air freshener . 4 as of fall autumn 2012 notable team riders from the company s large roster include bryan herman andy roy peter hewitt theotis beasley peter ramondetta erik ellington dennis busenitz andrew reynolds sean malto brian slash hansen trevor colden grant taylor dylan rieder chris pfanner vincent alvarez eric koston chris cole omar salazar mike mo capaldi john cardiel mike anderson shane o neill 5 and guy mariano . 4 significant individual video parts have been released by spitfire team riders in the 21st century either as an introduction to the team or to accompany the release of a new product . notable video parts include reynolds introduction part 6 capaldi s introduction part in the form of a mock sponsor me video 7 and daewon song s promotional part for the enter the daewon signature wheel model . 8 real edit origin edit real skateboards is a skateboard company 9 that was founded in 1991 by tommy guerrero and jim thiebaud ex powell skateboards riders at the time of formation 10 with support from skateboarding pioneer and entrepreneur fausto vitello . 11 guererro explained in a twenty year anniversary interview i m not quite sure how me and thiebaud met ; through mutual friends i think . we were skating together all the time when he moved to the city and i was giving him powell gear and that s and then he got on powell you know after that he just felt it wasn t right you know and he went to skate for natas . you know he skated for for sma for a while and then the opportunity came to do something with real . he approached me but also fausto and those guys approached me to be part of it and at that point in time at powell i was sort of being put on the back burner cause all the young guns coming and i felt it i knew you know . and i figured shit i want to stay stay in this world for as long as i can . you know who wants to grow up ... and we were sort of the first to start our thing on our own in the sense that we were spearheading it and we did whatever we wanted ... skateboarding is it s not it s not about stardom or any of that stuff ; it has nothing to do with it . so we kind of took it back back into the streets ... skating has to be raw you got ta keep it raw and i think real has done a good job of that.it was all about just friends doing something together that they believed in . when you have that it s kind of unstoppable . 11 guererro an accomplished musician in addition to his ongoing role at real has praised thiebaud for his commitment to the company explaining that jim has held it down ... and really is the genius behind real . it s all owed to the skaters and to jim ; all skaters past present and to come . 91 when we first got our boards in and um ... and that s why we re here today twenty years later . 11 in 2012 real released the pushing series that featured video parts of its riders showcasing various geographical locations in the north american continent according to the hometowns of the team riders the parts were named after the respective locations e.g. pushing georgia and pushing vancouver . senior team riders dennis busenitz ernie torres and peter ramondetta with kyle walker were featured pushing san francisco 12 colorado 13 and oklahoma 14 respectively . the series blurb explained as part of this year s summer tour the real riders each went home to push . not only to skate the streets they call home but to push the areas themselves . 15 actions realized edit in may 2013 thiebaud collaborated with longtime friend billie joe armstrong from american band green day to form the actions realized x green day collaboration deck project in support of the children s hospital and research center oakland that is based in california u.s. the center is the bay area s sole independent children s hospital and a portion of the proceeds from the sales of the skateboard decks will be donated to benefit the center s mission to care for every child who needs help regardless of their financial status . 16 the fundraising campaign is part of real s actions realized division that undertakes projects based on the premise that skateboarding can be a positive force for change 17 and past projects have contributed to efforts to combat childhood leukemia and the relief efforts in the wake of the 2011 japanese earthquake . 18 team edit according to the company s website the 2013 real team consists of nick dompierre jake donnelly ishod wair justin brock keith hufnagel torres jt aultz james hardy dennis busenitz ramondetta chima ferguson max schaaf massimo cavedoni davis torgerson robbie brockel kyle walker antoine asselin jake ruiz jack olson and alex perelson . 19 anti hero skateboards edit origin edit antihero is a board company that was founded by professional skateboarder julien stranger in 1995 following a proposition from thiebaud who is reported by jake phelps editor in chief of thrasher magazine to have offered stranger the opportunity during a period of time when both stranger and phelps perceived skateboarding as stale . stranger has explained the original concept that underpinned antihero in the following manner oh there s was no concept ... well maybe there was i don t know . just kind of balance out the rest or something with what was going on with us . 20 phelps has stated further to stranger s vague explanation i think if you pay attention to life and the way things are that you you come out pretty jaded by you know life . or things aren t the way they should be . i think anti hero is a reflection of that . i think julian s own twisted take on things has been like i said there s no expectation we just skate we fuck off we have a good time . we go to trips sometimes and nothing happened . or sometime we go on a trip and everything happens at once ; you never know . and i think that that translates very much into john s way of life whether it s hunting fishing or whatever john s cardiel an outdoorsman and i think that that hearty spirit of america translated very well with julian s gritty grime of like the city slime into making a really solid this is what it is to us . 20 longtime professional skateboarder jeff grosso who grew up skateboarding with prominent figures such as neil blender and lance mountain joined the company in early 2011 21 and explained the process in an august 2013 interview i ll ask i ll shoot at the mountaintop and maybe i ll land at base camp . once i got the courage to call them up or whatever and then they were like well we have to vote . or whatever cause they run it like a gang ... so once i found out that they all like voted yes ... it was a proud moment . 22 the company commenced 2014 with the addition of grant taylor to the team on january 1 releasing a promotional image that states grant taylor ... is in the van 23 a corresponding three minute video was also released to acknowledge the recruitment featuring the accompanying print advertisement that reads grantihero grant taylor ... flys with the eagle 24 formerly a member of the alien workshop team taylor was the recipient of thrasher s skater of the year award in 2011 . 25 beauty and the beast collaboration edit antihero has worked on collaborative tours and subsequent videos with girl skateboards entitled beauty and the beast parts 1 2 and 3 . highly regarded professional skateboarder mike carroll who is also a part owner in the girl company has named stranger as one of his two key influences the other is former blind team rider actor and co owner of stereo jason lee . 26 team edit antihero team consists of stranger grant taylor andy roy grosso john cardiel frank gerwer tony miorana tony trujillo peter hewitt raney beres peabody robbie russo pat mclain andrew kellison daan van der linden and chris pfanner . 27 krooked edit origin edit krooked is a skateboarding company founded by mark gonz gonzales who is also the brand s creative director with gonzales responsible for the vast majority of the graphics art promotional material and advertisements for the brand . gonzales is highly regarded in the global skateboard sub culture and was named by the transworld skateboarding magazine as the most influential skateboarder of all time in its 30 most influential skaters of all time list published in december 2011 . 28 video productions edit the krooked company has released a number of videos adopting the unusual practice of utilizing different formats for different productions the krook3d 2010 29 video was the first 3d three dimensional skate video to ever be produced ; 30 gnar gnar 2007 limited to 1000 copies was released in the anachronistic vhs video tape format ; 31 and krooked kronichles 2006 32 and naughty 2008 33 were filmed entirely with digital cameras . 34 35 team edit according to the company s fall autumn 2013 catalogue the krooked team consists of mike anderson dan drehobl bobby worrest gonzales brad cromer gregor senfter david clark sebo walker and mark gonz gonzalez . 36 37 van wastell edit former krooked professional team rider van wastell was killed after an accidental fall from a balcony in berlin germany during a european skate tour on september 5 2008 . 38 wastell s life has been commemorated with various events and published articles since the skateboarder s death . 39 40 41 thunder edit thunder is the oldest company in the deluxe roster 1 and produces skateboard trucks . 42 according to the company s fall autumn 2012 catalogue the thunder team consists of ed templeton dylan rieder chima ferguson mikey taylor chris miller collin provost chris cole justin brock mark appleyard and neen williams . 43 44 however in 2012 tom asta kyle frederick ishod wair dane