stamford frequency fm 97.4 107.2 mhz first air date 13 december 1998 format contemporary owner lincs fm group sister stations compass fm dearne fm kcfm lincs fm ridings fm rother fm trax fm webcast 64 kbit s website www.rutlandradio.co.uk rutland radio is an independent local radio station which started broadcasting on 13th december 1998 from knights yard gaol street off melton road in oakham to rutland on 107.2 fm manton and stamford on 97.4 fm east casterton which also carries now peterborough . contents 1 lincs fm ownership 2 licence 3 broadcasting content 4 awards 5 see also 6 references 7 external links lincs fm ownership edit the station has been owned by the lincs fm group in lincoln since launch . it has numerous sister stations sharing programming with certain siblings . licence edit intended broadcast area rutland it received the licence from the radio authority to broadcast to rutland on 4 june 1998 the day licences were awarded to the two nearby stations that have now become oak fm . the group of licences had been advertised en masse and two stations were proposed for the area . it turned out to be initially three . although eight stations had applied for the licence by 3 february 1998 only rutland radio had submitted proposals for rutland the other seven were for leicestershire . rutland had only come back into existence a year before the station commenced . the station has tried in the past to find a slot on a local dab multiplex but they would need to be on two as rutland is covered by the leicestershire licence and stamford by the peterborough licence . broadcasting content edit the station is officially aimed at people aged between 25 and 54 . there is a half hour farming programme from 7am on sunday at the same time and presenter as lincs fm . rutland s weather forecasts were provided by mod meteorologists at kendrew barracks . there are two weekly podcasts the best bits and one for the farming programme . the station s local community involvement is both for oakham uppingham and stamford . much of the advertising is piggy backed on lincs fm content ; springfields shopping outlet in spalding makes a frequent appearance in adverts and sponsorship . rutland has the highest average house prices in the east midlands so it has advertiser friendly demographics . within its small broadcast area are three well known public schools oakham school uppingham school and stamford school with stamford high school . in early 2010 the station dropped the hits & memories format it had taken from launch in favour of a new the music you love format . the format focuses more on new adult contemporary easy listening and oldies music rather than current chart pop and classic hits . following a group wide rebrand in early 2013 all taglines including hits & memories and the music you love were dropped replaced by the difference is ... . this manifests itself on air in station idents proclaiming the difference is the music . rutland radio continues to carry a separate music log along with compass and ridings from the bulk of lincs fm stations but carries the difference is ... slogan . it is the only station to actually be local to the area with closest rivals heart 102.7 in peterborough formerly hereward fm taking most programmes from london and the rest with heart 103 in cambridge . however much of the stations output is recorded by presenters at sister stations in the group before airing with two live shows rob persani between 0600 1100 and joseph begley between 1400 1800 . awards edit in december 2009 it won the sony radio academy nations & regions award for the east midlands . it also won this in 2008 and this award is for stations with a tsa total survey area of under 300 000 . coincidentally rob persani is chairman of the east midlands branch of the radio academy . the station was also nominated at the 2009 arqiva commercial radio awards for station of the year tsa 300 000 which was a shortlist of only 3 stations in the whole uk . rutland radio peugeot 207 sw radio car near the railway station see also edit rutland and stamford mercury references edit external links edit official website rutland radio on twitter lincs fm group history of local radio in leicestershire & rutland history of local radio in lincolnshire receiving the rutland licence in june 1998 interview in the rutland times with rob persani david s transmitter world jingles east casterton transmitter manton transmitter rutland s website coordinates 52 40 14 n 0 43 58 w 52.6706 n 0.7328 w 52.6706 ; 0.7328 retrieved from https en.wikipedia.org w index.php title rutland radio & oldid 742525993 categories rutlandradio stations in lincolnshiresouth kestevenradio stations established in 1998lincs fm grouphidden categories use dmy dates from july 2012use british english from july 2012coordinates on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 4 october 2016 at 06 41 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view