triad branding 98.7 simon slogan we play everything frequency 98.7 mhz first air date january 9 1958 as wmde at 98.5 format adult hits erp 100 000 watts haat 375 meters class c0 facility id 71272 transmitter coordinates 35 56 42 n 79 51 45 w 35.94500 n 79.86250 w 35.94500 ; 79.86250 callsign meaning w simon w former callsigns wmde 1958 1973 wpet fm 1973 wrqk 1973 1985 wksi 1985 2002 wozn 2002 2005 former frequencies 98.5 mhz 1958 1960s owner entercom entercom license llc sister stations wjmh wpaw wqmg wpet weal webcast listen live website 987simon . com wsmw 98.7 simon fm is a variety hits station licensed to greensboro north carolina and serves the piedmont triad region including high point and winston salem . the entercom outlet broadcasts at 98.7 mhz with an erp of 100 000 watts . it provides secondary coverage as far as charlotte to the south raleigh to the east and roanoke to the west . the station s studios are located near the piedmont triad international airport and a transmitter site is in unincorporated south guilford county . contents 1 history 2 the station 3 references 4 external links history edit on january 9 1958 wmde signed on at 98.5 . owner hall electronics had used the ham radio call sign w4mde . in the early 60s wmde moved to 98.7 a frequency used from 1948 to 1950 by wctp . early formats on wmde included classical music middle of the road and jazz . in 1966 wmde played country music and aired tobacco radio network news . suburban broadcasting sold wmde to mido broadcasting in 1973 and the station became wpet fm airing southern gospel music . starting in november 1973 the station increased power to 100 000 watts and went top 40 oldies with a format referred to as rock n gold with the call letters wrqk . artists included bachman turner overdrive parliament general johnson and the chairmen of the board . studios for wrqk and wpet were on meadowview road near the greensboro depot . drivers passing by could see the djs through the three glass walls and some even yelled their requests to the djs who would go up on the roof . battleground avenue had billboards showing the djs . 1 at one time the station s name was k 99 . wrqk leaned toward classic rock in 1980 when it was also called heart of gold . 2 later the name became 99 rqk . in 1983 wmag made its debut and gave away a rolls royce . wrqk co owner tom armshaw countered with a blue corvette . 1 in 1985 the station changed to wksi 98 7 kiss fm under consultant randy kabrich still playing top 40 and enjoying the hey day of 80 s top 40 . the station was programmed during the mid late 80 s by big steve kelly and then dale o brian . big steve left the station for cleveland in the late 80 s and o brian was named pd operations manager . the station enjoyed the reputation of being one of the best sounding top 40 s in the carolinas . the station would evolve to a modern leaning adult top 40 by 1995 after a brief stint as a country station 98 7 kiss country . the station would also change its slogan to the point in 1997 and by 2002 changed it again to the zone and its calls to wozn . in 2005 the station added songs from the variety hits genre and held an online vote to see in the station should keep the hot ac format or change to variety hits even though at the time the owners were planning to change it . perhaps not surprisingly variety hits won as the station would change their call letters to wsmw and join the list of stations embracing the variety hits concept by introducing simon to the market . the slogan is a reference to the children s game simon says but it also refers to whatever the jockless station plays in its music library . the station edit the station later added a morning show hosted by jeff wicker . jeff was voted best triad radio personality for 2007 gotriad.com it was co hosted by a very attractive and popular skip the prize guy skip wrote this currently the morning show is hosted by sean sellers a henderson north carolina native who cut his teeth in triangle radio including a long stint at g 105 . the station originally focused on playing music of multiple genres eras and styles from as far back as the 1960s to present . in recent times the station has removed the majority of the newer music and focused mainly on 1970s and 1980s classic hits alongside some 1990s music . the station still includes a few songs from the early 2000s . several slogans such as random rules or we play everything demonstrate this dedication to a wide variety of music . references edit a b mclaughlin nancy august 30 2015 . radio pioneer tom armshaw left legacy . news & record . battle for big bucks greensboro daily news april 27 1980 . external links edit official website query the fcc s fm station database for wsmw radio locator information on wsmw query nielsen audio s fm station database for wsmw v t e radio stations in the winston salem greensboro high point north carolina market by am frequency 600 700 740 790 830 880 950 980 1040 1070 1090 1200 1220 1230 1300 1320 1340 1380 1400 1420 1440 1470 1490 1500 1510 1520 1550 1560 1590 by fm frequency 88.5 89.3 89.5 91.3 90.1 90.5 90.9 92.3 93.1 94.1 94.5 95.5 96.7 97.1 98.1 98.3 98.7 99.5 99.9 100.3 101.1 102.1 103.1 103.5 104.1 104.7 105.1 105.7 106.7 107.5 by callsign w260cg wbfj wbfj fm wblo wbrf wcog wdsl weal wego wfdd wfoz lp wgos whpe fm wist fm wjmh wkew wkrr wkte wkvk wkzl wloe wlxn wmag wmfr wmks wmyn wnaa wpaq wpaw wpet wpip wpol wpti wqfs wqmg wrev wsgh wsjs wsml wsmw wsmx wsnc wsyd wtjy wtqr wtru wuag wvbz wwbg wwlv wwnt wxri wymy wysr wyzd wzoo north carolina radio markets asheville charlotte fayetteville greensboro winston salem high point greenville new bern jacksonville raleigh durham other north carolina radio regions elizabeth city nags head roanoke rapids south hill rocky mount wilson wilmington see also list of radio stations in north carolina v t e entercom am radio stations kcsp kezw kfh kfxx kifm kjce kmbz kmtt knss kwod kyys waxy wben wbzu weal weei wgr wilk wkzn wmc wmfs word wpet wqxi wrko wroc wssp wvei wwkb wwl wwwl wwws wxnt wyrd fm radio stations k242cc kalc kamx kblx fm kbzt kdgs kdnd keyn fm kfbz kgmz kgon khtp kisw kkdo kkmj fm kkwf kmbz fm kndd knrk knss fm koit kqks kqmt kqrc fm krbq krbz krsk krxq kseg kson ksoq fm kswd kudl kufx kwjj fm kxsn kych fm kzpt waaf wbee fm wbza wcmf fm wdaf fm weei fm wezb wfbc fm wggi wggy wilk fm wjmh wkaf wkbu wkrf wkrz wkse wktk wlfp wlkk wlmg wlyf wmc fm wmfs fm wmhx wmmm fm wmqx wmxj wmyx fm wntr wnvz wolx fm wpaw wpte wpxy fm wqmg wroq wrvr wsfs wsky fm wsmw wspa fm wstr wtpt wtss wvei fm wvkl wwde fm wwei wwl fm wxss wyrd fm wzpl retrieved from https en.wikipedia.org w index.php title wsmw & oldid 740882751 categories radio stations in piedmont triadentercom radio stations navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured 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