company industry chocolatier founded christchurch 1896 founder j.h. whittaker headquarters porirua new zealand website www.whittakers.co.nz j.h. whittaker & sons ltd whittaker s is a confectionery manufacturer specialising in chocolate and based in porirua new zealand . whittaker s is the second biggest chocolate brand in new zealand behind cadbury . 1 the company controls its entire manufacturing process calling itself a bean to bar manufacturer to ensure top quality products . 1 james henry whittaker started the business in christchurch in 1896 1 and it was later moved to wellington . contents 1 history 2 see also 3 references 4 external links history edit james henry whittaker worked in the british confectionery industry at the age of 14 and moved to christchurch new zealand in 1890 . six years later he started manufacturing chocolate confectionery selling it directly to customers using horse and van . 2 in 1913 he established a partnership with his two sons ronald and james based in wellington . the business became a limited liability company in 1937 with third generation whittakers still the sole shareholders in the company . in 1992 the company formed j.h. whittaker australia ltd. 2 the company supports motor and equestrian sports nationally in new zealand . the company s marketing phrases include a passion for chocolate since 1896 and good honest chocolate . in 2011 it was listed as new zealand s third most trusted brand by bradley colman survey . 3 they improved their standing to 1st in the 2012 edition . in may 2014 celebrity chef nigella lawson filmed a commercial for whittaker s in the 1930s wellington railway station . 4 5 in june 2014 whittaker s expand its market to malaysia and will be available widely in the country . 6 see also edit list of bean to bar chocolate manufacturers references edit a b c adams christopher 6 november 2010 . tough task wooing the tastebuds . the new zealand herald . retrieved 7 november 2010 . a b history . j.h. whittaker & sons ltd. hannan hayley 25 july 2011 . cadbury falls from grace in most trusted survey . the new zealand herald . retrieved 25 october 2011 . lawson filming at wellington station . stuff fairfax . 6 may 2014 . nigella lawson causes a stir in wellington . new zealand herald . 6 may 2014 . whittaker s chocolate expands into malaysia . whittakers . scoop . 19 june 2014 . retrieved 19 june 2014 . external links edit whittaker s official website retrieved from https en.wikipedia.org w index.php title whittaker % 27s & oldid 734293648 categories chocolate companiesfood and drink companies of new zealandnew zealand cuisinecompanies established in 1896new zealand brandshidden categories use dmy dates from august 2015use new zealand english from august 2015all wikipedia articles written in new zealand english navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages italiano edit links this page was last modified on 13 august 2016 at 10 11 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view