retailer with stores in every state and territory in australia . the priceline brand has two store types ; a traditional priceline and priceline pharmacy . 1 as of march 2010 there were over 330 priceline branded stores throughout australia . 2 priceline is currently owned and operated by australian pharmaceutical industries since its purchase in 2004 . 1 priceline australia type subsidiary industry retail founded 1982 headquarters victoria australia products health and beauty number of employees 300 parent australian pharmaceutical industries website www.priceline.com.au contents 1 history 2 priceline brand 3 loyalty scheme 4 industrial relations case 5 references 6 external links history edit priceline was established in 1982 ; the first store opened at highpoint in victoria and started as a beauty retailer . 1 in 2004 australian pharmaceutical industries limited api acquired the new price retail business which operated the retail brands of priceline priceline pharmacy house and price attack . 3 4 api divested its house and price attack chains in 2007 to focus its retailing strategy on the priceline brand . 1 in 2008 priceline launched a brand refresh with a new visual identity store format and merchandise . 5 priceline brand edit priceline is a health and beauty retailer of cosmetics skincare haircare and healthcare products . 6 priceline is involved in pharmaceutical retailing through the priceline pharmacy brand . 5 there are currently over 330 priceline stores throughout australia . 2 australian business publication brw ranked priceline as australia s 16th fastest growing franchise by revenue in 2010 . 7 the company recorded annual revenue growth of 63.4 % over the three years to 30 june 2009 . 7 since 2007 priceline have been a sponsor for 30 days of fashion and beauty one of the biggest yearly fashion and beauty events held in australia . 8 loyalty scheme edit priceline s loyalty program clubcard has over 4 million members making it one of the largest health and beauty retail loyalty programs in australia . 5 9 members earn points when making purchases and are rewarded with discount vouchers and prizes . 10 clubcard members accounted for more than 40 % of retail sales in 2009 with the average clubcard member sale more than 30 % higher than for a non clubcard customer . 5 6 11 industrial relations case edit in 2007 andrew cruickshank a store layout planner was dismissed from his job from priceline for operational reasons under the workchoices legislation . he alleged priceline fired him on his 101 000 a year contract replacing him with someone on a 75 000 contract . priceline claimed otherwise saying it was not the same role ... the person wouldn t have been capable of doing the same things . 12 the airc ruled in favour of priceline and found that cruickshank s termination resulted from priceline s financial difficulties and the subsequent decision to reorganise its structure . 12 13 references edit a b c d about priceline . priceline.com.au . priceline . 2009 . a b fisher leo d angelo . a new script brw 25 february 31 march 2010 p. 34 . company profile api . careerone . taylor debi . from pharmacy to drugstore the age 17 september 2005 . a b c d fisher leo d angelo . a new script brw 25 february 31 march 2010 p. 33 . a b australian pharmaceutical industries limited 2009 annual report . australian pharmaceutical industries . a b fisher leo d angelo . a new script brw 25 february 31 march 2010 p. 28 . 30 days of fashion and beauty 2009 mediaweek 20 july 2009 . lee julian . loyalty card key to priceline s advance the sydney morning herald 30 april 2010 . chappell trevor . priceline reaps loyalty program benefits the sydney morning herald 20 january 2010 . sharp ari . new loyalty schemes pay for retailers the age 11 may 2009 . a b schubert misha . priceline case puts focus on ir laws the age 25 april 2007 . godfrey kelly & moulton adam . employees fail in operational reasons termination claims human resources leader 15 may 2007 . external links edit priceline website website of api australian pharmaceutical industries priceline s parent company retrieved from https en.wikipedia.org w index.php title priceline australia & oldid 701305335 categories retail companies of australiacompanies established in 1982pharmacies of australia1982 establishments in australiahidden categories use dmy dates from february 2011 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 23 january 2016 at 19 45 . 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