independent industry brand consultancy founded madrid london 2001 2001 founders jacob benbunan wally olins headquarters madrid london new york mumbai vienna and istanbul key people jacob benbunan ceo ian stephens md gabor schreier creative director number of employees 50 website http www.saffron consultants.com saffron brand consultants is an independent global brand consultancy specialising in business transformation brand strategy and design . the company has offices in madrid london new york city mumbai vienna and istanbul . it was founded in 2001 by wally olins and jacob benbunan . led by jacob benbunan and ian stephens saffron works with global companies and institutions across a wide range of sectors including professional services banking retail fashion luxury telecommunications education places and not for profit . history edit saffron was founded in madrid and london in 2001 by wally olins cbe and jacob benbunan after they left wolff olins another brand consultancy that olins co founded with michael wolff in 1965 . wally olins defined corporate identity as strategy made visible . 1 he was a leading brand expert and author of several books on brand and identity including his seminal work corporate identity 1989 wally olins on brand which was published in 20 countries and most recently brand new the shape of brands to come published by thames & hudson in april 2014 . the company is composed of strategists designers and account managers operating across the world . in 2007 the company opened an office in new york then in mumbai 2008 vienna 2009 and most recently in istanbul 2012 miami 2013 all offering a range of brand services strategy marketing and design . saffron also has partner agencies in dubai lima bogota and s o paulo . work edit throughout the years saffron has advised leading businesses and institutions on brand and strategy issues including kpmg 2 2009 2010 swiss re 2008 2009 lloyd s of london 3 2004 goldman sachs 2009 arup 2009 a1 telekom austria ag 4 2010 2012 c & a 5 6 2010 fujitsu mubadala raiffeisen bank international 7 2008 2009 st. peter s college university of oxford 2011 lvmh iberia 2009 volotea 8 2011 2012 bankinter 9 2005 2012 vueling 2004 2007 2010 coca cola 10 2009 el banco deuno 2007 rompetrol 2009 vibo 11 2011 2012 madrid open 12 2009 2012 turkcell 13 2004 2010 and k ssbohrer fahrzeugwerke 2012 . the company has worked for a number of cities and countries on national brand reputation including london northern ireland poland 14 vietnam east timor lithuania west bengal and most recently trinidad & tobago . saffron has worked with professional services firms clients include linklaters dechert white & case weil gotshal & manges king & spalding 15 gorissen federspiel 16 taylor wessing 17 mckinsey & company schlumberger and baker & mckenzie 18 2008 . recent clients of saffron include v festival 2014 doha film institute 2014 king s college london 2012 the institute of cancer research 2011 2012 19 mtel 20 2011 2012 white & case 2011 12 halkbank 2012 ipragaz 2012 and belgacom 2012 . references edit wally olins . the corporate identity . thames & hudson ltd 6 nov 1989 http www.kpmg.com global en services advisory management consulting pages default.aspx lloyds . where the world takes risks . annual report 2004 telekom austria group one single brand for its domestic market leader http www.c and a.com the branding source . new logo c & a april 21 2011 http www.rbinternational.com volotea 1 coca cola lanza menos es mas su granito de arena para cambiar el mundo 2 http www.finanzzas.com vibo nueva denominacion de viajes iberia la inc gnita del madrid open turkcell in yeni marka s ylemi hayat payla nca g zel http wiadomosci.gazeta.pl wiadomosci 1 114873 2431619.html http www.deferolaw.com profiles blogs king spalding london advertising campaign gorrissen federspiel kierkegaard is now gorrissen federspiel http www.legalbusiness.co.uk content view 300 28 how to make a legal brand stand out . financial times october 19 2010 fibonacci sequence inspires new brand identity for the institute of cancer research http www.underconsideration.com brandnew archives mtel.php retrieved from https en.wikipedia.org w index.php title saffron brand consultants & oldid 738810426 categories branding companiescompanies established in 2001 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 september 2016 at 05 18 . text is available under the creative commons attribution sharealike license ; 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