2008 headquarters new york ny key people jose ferreira founder & ceo david liu president & coo ryan prichard cto services infrastructure platform for adaptive learning number of employees 180 website knewton.com knewton is an adaptive learning company that has developed a platform to personalize educational content . the company was founded in 2008 by jose ferreira a former executive at kaplan inc. the knewton platform allows schools publishers and developers to provide adaptive learning for any student . in 2011 knewton announced a partnership with pearson education to enhance the company s digital content including the mylab and mastering series . 1 additional partners announced include houghton mifflin harcourt macmillan education triumph learning and over a dozen others . 2 3 4 knewton s headquarters are at 100 5th avenue in manhattan new york city . the company also has an office in tech city london . contents 1 description 2 funding history 3 references 4 external links description edit knewton is an adaptive learning technology provider that makes it possible for others to build adaptive learning applications . knewton technology enables the company to perform sophisticated real time analysis of reams of student performance data . 5 knewton uses adaptive learning technology to identify each student s particular strengths and weaknesses . concepts are tagged at very specific levels which allows the platform to make custom recommendations based on students proficiency and needs . the company first launched with a gmat preparation course 6 which has now been discontinued . 7 in 1995 researchers now working for knewton proved that the small question pool available to the graduate record examination gre computer adaptive test made it vulnerable to cheating . 8 in january 2011 arizona state university began running developmental math and blended learning courses using knewton s adaptive technology . 9 the portion of students withdrawing from the courses fell from 13 % to 6 % and pass rates rose from 66 % to 75 % . 10 funding history edit in its first round of funding knewton raised 2.5 million in investment capital from accel partners reid hoffman ron conway and josh kopelman at first round capital . 11 in april 2009 knewton closed a 6 million round of funding led by bessemer venture partners with returning investors 12 and in april 2010 knewton closed a 12.5 million round of funding led by firstmark capital with returning investors . 13 in october 2011 the company closed a 33 million series d round of funding led by the founders fund . 14 in december 2013 the company closed a 51 million series e round of funding led by atomico joined by gsv capital and returning investors . 15 in february 2016 knewton closed a series f 52 million round its largest to date led by sofina and atomico . 16 references edit upbin bruce october 31 2011 . pearson knewton team up to personalize college . forbes . retrieved 2011 11 02 . houghton mifflin harcourt knewton partner to offer blended k 12 math program . the journal . june 10 2013 . retrieved 2014 10 15 . heussner ki mae may 21 2013 . knewton teams up with macmillan to bring adaptive learning beyond k 12 and higher ed . gigaom . retrieved 2013 05 28 . knewton partners with triumph learning takes first steps into k 12 space . edsurge . march 5 2013 . retrieved 2013 05 28 . webley kayla june 6 2013 . the adaptive learning revolution . time . retrieved 2013 06 13 . knewton gmat prep course about.com january 2009 1 honan william january 4 1995 . computer admissions test to be given less often . new york times . retrieved 2009 06 30 . olster scott january 7 2011 . is the google fication of education underway . cnn money . retrieved 2011 01 07 . upbin bruce february 22 2012 . knewton is building the world s smartest tutor . forbes . retrieved 2011 03 16 . takahashi dean may 17 2008 . knewton raises 2.5 million for education services software . venture beat . retrieved 2009 02 02 . wauters robin april 7 2009 . knewton bags 6 million series b round for adaptive learning platform . techcrunch . retrieved 2009 04 07 . wauters robin april 19 2010 . educational technology company knewton scores 12.5 million more . techcrunch . retrieved 2010 04 19 . schonfeld erick october 31 2011 . founders fund leads 33 million d round in learning startup knewton . techcrunch . retrieved 2011 10 31 . empson rip december 19 2013 . powering smart content for publishing giants knewton lands 51m to take personalized learning global . techcrunch . retrieved 2014 01 20 . knewton closes a 52 million round to grow internationally edsurge news . 2016 02 04 . retrieved 2016 07 19 . external links edit official website retrieved from https en.wikipedia.org w index.php title knewton & oldid 739153872 categories educational technology companieseducational softwaresoftware companies based in new yorkcompanies based in new york cityhidden categories use mdy dates from july 2013 navigation menu 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