founded 1920s headquarters durban south africa key people ross heron ceo retired current ceo hakan kozan products home and major appliances operating income r2 5 billion 2010 number of employees 2 600 parent ar elik group website www.defy.co.za defy appliances is a south african white goods manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern africa . 1 the company manufactures and develops a range of large appliances from gas stoves refrigerators washing machines and tumble dryers to continuous clean ovens and convection ovens . it currently operates three factories jacobs durban manufactures free standing stoves built in ovens and hobs tumble dryers and console air conditioners . ezakheni ladysmith manufactures electric chest freezers and electric refrigerators . east london manufactures electric refrigerators . defy appliances was founded in the 1920s and manufactured its first product electric stoves in 1932 . 1 in july 2011 the company was bought by turkish based ar elik for us 324 million as part of its plan to expand into emerging markets in africa . 2 references edit a b about defy . defy appliances . retrieved january 6 2012 . turkey s ar elik buys defy appliances . sainfo . 25 july 2011 . retrieved january 6 2012 . this south africa related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title defy appliances & oldid 739081049 categories south africa stubscompanies of south africacompanies based in durbancompanies established in the 1920shome appliance manufacturerssouth african brandshidden categories all stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 12 september 2016 at 17 50 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view