street magnolia bakery is a chain of bakeries founded in new york city . the first location opened in 1996 at 401 bleecker street on the corner of west 11th street in the west village neighborhood of manhattan . the bakery is known for its desserts especially its cupcakes . the original magnolia bakery was opened in 1996 by jennifer appel and allysa torey . the bakery began making cupcakes with leftover cake batter and the cupcakes subsequently became very popular with customers . 1 in 1999 co owner jennifer appel left the business after a disagreement about expansion plans . appel opened buttercup bake shop in the midtown east section of manhattan . 2 in 2006 allysa torey sold magnolia bakery to a new owner steve abrams who now serves as the ceo of the company . 3 the bakery is sometimes credited with helping to start a 1990s cupcake craze . 4 co owners jennifer appel and allysa torey published a book in 1999 entitled the magnolia bakery cookbook old fashioned recipes from new york s sweetest bakery . the exterior of the original bakery as well as its cupcakes were featured in lazy sunday a saturday night live digital short broadcast in december 2005 . the bakery was also featured on sex and the city 5 in the film prime in which one of the characters throws magnolia pies at his ex girlfriends and in the devil wears prada in which the character andy says at one point that she needs to get to the bakery to pick something up for her boyfriend . the sitcom spin city also has charlie sheen s character bringing magnolia cupcakes to heather locklear s character . on october 16 2008 conan o brien bought a cupcake for each member of his audience during a taping of late night . it was also briefly mentioned in the third season of veronica mars the title character affectionately mentioning a picture of her father stuffing cupcakes in his face at magnolia bakery . magnolia bakery has expanded from its original location with additional stores in the u.s. and the middle east . in 2011 magnolia bakery ceo steve abrams stated that he had plans to open approximately three stores a year and he added that he would work with franchisees to expand internationally . 3 the company s u.s. locations include stores in new york city chicago los angeles and honolulu . 6 magnolia bakery s first non us store opened in dubai in 2010 . 7 magnolia bakery currently has a total of 12 international locations in the following cities beirut dubai kuwait city doha abu dhabi moscow city tokyo mexico city and pangyo sung nam in south korea . 8 moscow city locations were closed since july 1st 2016 . 9 references edit sternbergh adam 2005 09 19 . sweet and vicious . new york . retrieved 14 may 2014 . moskin julia 5 november 2003 . once just a cupcake these days a swell . the new york times . retrieved 14 may 2014 . a b resnick rosalind 10 january 2011 . magnolia bakery s sweet success . entrepreneur . retrieved 14 may 2014 . harpaz beth j. august 10 2009 . new york city is still crazy for cupcakes . usa today . retrieved april 27 2011 . the real sex & the city about.com . gonyc.about.com . june 14 2010 . retrieved april 27 2011 . magnolia bakery company website . magnoliabakery.com . retrieved may 14 2014 . magnolia bakery s first overseas location opens in dubai new york feb. 1 prnewswire . prnewswire.com . 2013 01 02 . retrieved 2013 12 05 . magnoliabakery.com . retrieved 2014 10 30 . magnolia bakery daily in russian . retrieved 2016 08 26 . external links edit wikimedia commons has media related to magnolia bakery . magnolia bakery company website photographs magnolia bakery citysearch review of magnolia bakery epinions.com coordinates 40 44 09 n 74 00 18 w 40.7359 n 74.0050 w 40.7359 ; 74.0050 authority control worldcat identities viaf 152630010 lccn n99046800 retrieved from https en.wikipedia.org w index.php title magnolia bakery & oldid 736395643 categories bakeries of the united statesculture of manhattangreenwich villagerestaurants in manhattanrestaurants established in 1996west villageupper west sidemidtown manhattanhidden categories cs1 russian language sources ru commons category with page title same as on wikidatacoordinates on wikidatawikipedia articles with viaf identifierswikipedia articles with lccn identifiers navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages deutsch edit links this page was last modified on 27 august 2016 at 05 58 . text is available under the creative commons attribution sharealike license ; 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