founder tim gavin brian dunlap kevin dunlap and mike dunlap headquarters united states of america us products footwear clothing parent sequential brands group website www.dvsshoes.com dvs shoes is an american footwear and clothing company that specialises in products for skateboarding moto and snowboarding . the name dvs is derived from the word devious . as of december 2013 the company is based in westminster in the orange county area of california us 1 and is a subsidiary of the sequential brands group . 2 the company defines itself as ... driven from the pursuit of building product that embodies the sports the company athletes breathe every day . with roots deeply embedded in skate the company has the platform to develop truly technological products that bring the riders personalities to life . 3 contents 1 history 1.1 chapter 11 filing 1.2 2012 onwards 2 team 2.1 skate 2.2 former 2.3 snow 2.4 moto 3 videography 4 references 5 external links history edit dvs was founded in 1995 2 by tim gavin and brothers brian kevin and mike dunlap the distribution company podium distribution was formed and the lakai limited footwear brand was a latter addition to podium s group of brands the matix clothing brand was podium s third brand . 4 almost immediately the company signed korean american skateboarder daewon song who as of june 2015 continues to represent the brand . 3 following a chapter 11 filing in 2012 podium distribution ceased to exist as a company . 4 dvs co founder gavin explained the origins of the company in an interview that was published on june 14 2013 i was never the dude that thought he had to be around just skateboarders . i was always very open minded . so when my skate career was over i started moving around in la a lot spending time in different neighborhoods and embracing new friends . i ended up meeting these dudes who surfed around malibu . it was these brothers who began telling me how they wanted to start a skate shoe company . cool i can help you with that . i m surrounded by the best guys in skateboarding . i ll put the team and marketing together you guys can finance it . that was dvs . 5 chapter 11 filing edit in may 2012 dvs shoes filed for chapter 11 bankruptcy citing increased costs in china where the brand s products are manufactured and the general downturn in retail sales as a result of the global financial crisis as the reasons for the filing . 4 shortly afterwards dvs was acquired by the sequential brands group and resumed normal operations signing new sponsorship agreements with motorcross rider brian deegan and professional skateboarders torey pudwill 6 and song . 7 gavin who departed the brand following the bankruptcy explained his perspective of the chapter 11 period in january 2014 dvs went through a lot in a short period of time . we grew the business every year and ran into growing pains financially and ended up getting a line of credit with bank of america . in 2007 the economy went south and we had incredible sales erosion due to retailers going out of business distributors becoming financially distressed etc. it impacted us on a global level quickly . we didn t react quickly nor responsibly and ended up with a note that was due with no money to pay for it . things happen fast . 8 after 18 years with dvs gavin formed two new companies in late 2013 early 2014 a footwear company with former nike skateboarding and dc shoes designer bryon schroeder called filament and the skateboard hardware company knox hardware mfg. inc. 8 9 2012 onwards edit from october 2012 dvs continued to expand its skateboarding team signing amateur skater zack wallin 10 and embarked on a tour of detroit us . 11 a photograph captured during the detroit tour appeared as the cover for the skateboard mag in early 2013 the photograph features song executing a trick on a non typical industrial structure . 12 in the first half of 2013 the company launched an upgraded website that features an online store . 13 during this period the skateboard team toured brazil south america 14 and dallas us 15 while song released his thirteenth signature shoe model with the brand . 16 jon nguyen was officially welcomed to the skate team on july 2 2013 and a welcome video was published on the company s vimeo channel in late june 2013 . 17 nguyen s introduction also served as the inaugural promotion of a new technology for the brand called vaporcell featured in a new vapor skate shoe model . 18 19 a review by the ripped laces website published in september 2013 ranked the vaporcell technology highly for its comfort board feel and durability concluding it s a stylish shoe with some great impact technology & stability . using 20 hours of skateboarding as a guide for its review the foremost concern that arose for ripped laces was the fading of the shoe sole s grip after a two week period . 20 the new zealand skateboard magazine manual published a review in october 2013 and also commended the vaporcell model the vapor fits well and offers great support there s no sloppy side walls so your feet definitely wont be sliding around inside of these . 21 in the second half of 2013 the dvs skate team completed tours of canada 22 and new york city us . 23 in early 2014 the skate team completed a tour of peru south america where they were invited to hensley s bar an alcohol venue that housed a skateboard ramp and skateboard memorabilia . 24 the skate shoe department continued to develop further in early 2014 with a preview by pudwill of his third signature shoe model on social media . pudwill explained that the pudwill 3 will be available at the time of the plan b skateboards debut video premiere in november 2014 . he stated on april 23 2014 putting in work in the torey3s for the planbvideo coming in nov you ready 25 also in april 2014 dvs released the wee man signature colorway of the jarvis model designed by jason wee man acu a acuna appeared in the 1990s skate magazine big brother and starred in the magazine s video shit ; he then garnered further public attention in the jackass productions . 26 in its promotion for the shoe which was accompanied by a video directed by former big brother photo editor rick kosick the brand explained wee man has been with dvs for over 10 years and we re honored to release his second signature colorway . inspired by his 1962 impala the suede jarvis is full of details that wee man personally selected for style and functionality . 26 a collaboration with the clich skateboards company was launched in july 2014 with a skate shoe skateboard deck capsule for professional team rider flo mirtain the jarvis model was redesigned for the capsule . a video part of mirtain skateboarding in europe was also released to commemorate the collaboration . 27 28 also in july 2014 the dvs skateboard team embarked on the planes trains and automobiles european tour with pudwill song tolentino murawski nguyen wallin mirtain shier louis taubert and adrien coillard in attendance . 29 team edit skate edit chico brenes marty murawski luis tolentino zack wallin jon nguyen cody mcentire former edit torey pudwill daewon song snow edit mikey leblanc marc frank montoya john jackson eero ettala mark mcmorris 30 moto edit kevin windham justin barcia eli tomac wil hahn justin bogle zach osborne zach bell brian deegan jacko strong kurt caselli 31 videography edit 2005 skate more 2006 european vacation 2007 east infection tour 2007 boyz n the hood 2007 city of dogs 2007 catching up with keith 2008 summer bailout package 2008 dudes dudes dudes 2010 videography collection 2011 total eclipse of the heartland with matix 2011 new year s dae with almost 2013 dvs does detroit 32 2013 ill in brazil 33 2013 dvs does dallas 34 references edit contact us . dvs shoes . dvs shoes . december 2013 . retrieved 9 december 2013 . a b dvs shoe company continues to reposition itself for future growth under new ownership with signing of legendary action sports athlete brian deegan . sequential brands group . sequential brands group . 23 october 2012 . retrieved 13 march 2013 . a b dvs . sequential brands group . sequential brands group . 2013 . retrieved 13 march 2013 . a b c keith hamm 25 may 2012 . dvs shoe co. files for bankruptcy . espn action sports . espn internet ventures . retrieved 13 march 2013 . eric swisher 14 june 2013 . tim gavin . the chrome ball incident . google inc. retrieved 14 june 2013 . he s back t puds x dvs by frank daniello concrete skateboarding magazine 22 october 2012 dvs shoes signs brian deegan dirt rider magazine 24 october 2012 a b chris nieratko 16 january 2014 . tim gavin launches filament brand . x games . espn internet ventures . retrieved 15 july 2014 . michael burnett october 2013 . tim gavin from fat ass to bad ass . thrasher . high speed productions . retrieved 15 july 2014 . tws 22 october 2012 . dvs welcomes zack wallin . transworld skateboarding . bonnier corporation . retrieved 13 march 2013 . ryan dearth december 2012 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ripped laces . ripped laces . 27 september 2013 . retrieved 13 april 2014 . david read 31 october 2013 . tested dvs vapor first impressions . manual . first floor publishing ltd. retrieved 13 april 2014 . tws 20 december 2013 . dvs canadian bacon . transworld skateboarding . grindmedia . retrieved 13 april 2014 . brian blakely 3 january 2014 . trippin dvs in nyc . the skateboard mag . strictly skateboarding . retrieved 13 april 2014 . the dvs team sessions peru skatebar hensley s video upload . dvs shoe company on youtube . google inc. 4 april 2014 . retrieved 13 april 2014 . 8 45 pm 23 apr 2014 image upload . torey pudwill on twitter . twitter . 23 april 2014 . retrieved 28 april 2014 . a b wee man & friends starring in the jarvis by dvs video upload . dvs shoe company on youtube . google inc. 17 april 2014 . retrieved 28 april 2014 . 27.06.2014 . fresco . google inc. 27 june 2014 . retrieved 15 july 2014 . flo . the berrics . the berrics . 11 july 2014 . retrieved 15 july 2014 . june