see make up the breakdown . aveda corporation is a company founded by horst rechelbacher now owned by est e lauder companies headquartered in the minneapolis suburb of blaine minnesota . aveda manufactures skin and body care cosmetics perfume internally called pure fume hair color hair care products and trains students in cosmetology massage and esthiology at the aveda institutes in minneapolis new york city washington dc vancouver calgary orlando denver toronto and many other cities . contents 1 history 2 business 3 controversy 4 environment 5 references 6 further reading 7 external links history edit aveda product aveda pronounced ah vay da was founded by horst rechelbacher in 1978 . in 1970 horst on a trip to india was introduced to the science of ayurveda the hindu traditional holistic system of medicine and surgery from india and suddenly his vision for his company was born . horst formulated the first product a clove shampoo in his kitchen sink . 1 today aveda is part of est e lauder companies inc. based in new york . rechelbacher sold aveda to est e lauder companies inc. in 1997 for 300 million 2 although aveda continues to be run as a separate entity . upon selling the product to estee lauder companies inc. horst also sold off the chain of salons to his successor david wagner . the salons formally known as horst and friends was renamed juut salonspa . in 2004 aveda was awarded the prestigious corporate achievement award at the smithsonian cooper hewitt national design museum . 3 aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business known as the ceres principles originally named the valdez principles . according to the company s website aveda is sanskrit for all knowledge . ironically aveda written phonetically as translates to non vedic or . business edit aveda sells natural and organic products ranging from skin care to hair care . aveda also maintains a variety of partnerships with salons and spas that use their products . many of these locations also offer treatments certified by aveda . aveda offers training to employees of its affiliated salons and spas . they also run many institutes for cosmetology education . aveda has an ongoing partnership with the yawanawa tribe of the brazilian amazon . this tribe uses a red seed called uruku derived from the urukum palm to paint their bodies for different rituals . this partnership has helped to sustain the yawanawa tribe while helping to bring attention to the plight of their disappearing rainforest home . in 1995 aveda partnered with a community collective that the babassu nut breakers of the brazilian amazon had formed to obtain certified organic babassu for use in the creation of a foaming cleansing element known as babassu betaine . aveda has financed the construction of and training for a babassu processing facility a soap making facility and a paper press for processing babassu fibers . aveda does not test their products on animals but rather on willing human participants . controversy edit in 2009 aveda as a subsidiary of est e lauder companies inc. was included by the palestinian rights organization the bds campaign as one of the top ten brands to boycott this christmas . the reason the est e lauder company and its brands were singled out was because this company s chairman ronald lauder is also the chairman of the jewish national fund ... 4 in 2011 aveda was slammed at park city utah during the evolution of women in social media conference also known as evo 11 for announcing their no payment policy for bloggers reviewing their products . 5 aveda was also criticized for using the brand name indigenous as a denigration of indigenous peoples . they have since renamed the product line . 6 7 environment edit aveda set an industry precedent by introducing an aerosol hairspray that has a net zero impact on the earth s climate and an award winning low 35 % voc formula . through a partnership with nativeenergy an organization that supports and builds renewable energy products aveda has helped fund wind turbines . aveda claims that it purchases enough wind energy to power its primary manufacturing facility . 8 the company sends sustainability surveys to publications to help decide where to place its ads . 9 references edit aveda corporation company history . fundinguniverse.com . archived from the original on 29 april 2010 . retrieved 2010 05 02 . canepoopdy dana . canedy dana november 20 1997 . estee lauder is acquiring maker of natural cosmetics . new york times . retrieved january 25 2008 . aveda cosmetics . elleview.com . retrieved 2010 05 02 . usacbi top ten brands to boycott this christmas . bdsmovement.net . 2009 12 03 . retrieved 2014 05 15 . bloggers slam aveda over its non payment policy articles home . prdaily.com . 2011 07 13 . retrieved 2014 05 15 . indigenous traditional knowledge & intellectual property examples of use and misuse of indigenous knowledge . web.law.duke.edu . retrieved 2014 05 15 . indigenous rock star wins lawsuit against aveda . cultural survival . retrieved 2014 05 15 . newman eric . aveda thinks you would look better in green . brand week . archived from the original on january 22 2008 . retrieved january 25 2008 . story louise . story louise october 25 2006 . the hidden life of paper and its impact on the environment . new york times . retrieved january 25 2008 . further reading edit the new york times august 27 2000 taking the sweet smell of success to a new level of literalness external links edit wikimedia commons has media related to aveda . aveda v t e cosmetics face anti aging cream bb cream botulinum toxin botox concealer cleanser facial facial toning foundation moisturizer permanent makeup primer powder rouge skin whitening toner veil venetian ceruse lips gloss liner lipstick plumper stain eyes blepharoplasty circle contact lens eyelash extensions eyelid glue eye liner eye shadow kohl mascara hair conditioner hair coloring and bleaching removal chemical electric laser ipl plucking shaving threading waxing shampoo styling styling products gel mousse pomade spray wax nails artificial nails buffing manicure nail polish pedicure body body powder cold cream cosmetic surgery peeling skin whitening traditional japanese aburatorigami bihaku hikimayu kumadori ohaguro oshiroi uguisu no fun related topics cosmetic electrotherapy cosmetic ingredients cosmetics advertising cosmetology history of cosmetics major cosmetic brands ahava almay amorepacific anna sui artistry aveda avon bath & body works benefit biotherm bobbi brown the body shop bonne bell bumble and bumble burt s bees cargo carol s daughter ciat clarins clinique coty covergirl creme 21 cutex daigaku honyaku center elizabeth arden est e lauder eyes lips face faberge hard candy helena rubinstein kao corporation kevyn aucoin kiehl s la mer lanc me laneige laura mercier laura mercier cosmetics lise watier l or al l occitane love cosmetics lush mac cosmetics mary kay max factor maybelline missha modelco molton brown nars natura natural wonder neal s yard remedies neutrogena nexxus nivea o botic rio opi oriflame origins paula begoun pond s creams red earth revlon richard hudnut rimmel sephora shiseido shu uemura simplysiti sk ii skinceuticals stila ulta beauty ultima ii urban decay vichy victoria s secret wella yves rocher nogotok categories companies people history v t e est e lauder companies lauder family est e lauder founder william p. lauder executive chairman leonard lauder chairman emeritus aerin lauder creative director jane lauder global president people fabrizio freda president and ceo john dempsey group president brands aerin bobbi brown clinique darphin est e lauder goodskin labs glamglow jo malone london la mer lab series m a c prescriptives origins osiao smashbox fragrance aramis coach donna karan ermenegildo zegna kiton marni michael kors le labo rodin olio lusso tom ford tommy hilfiger tory burch haircare aveda bumble and bumble ojon categories est e lauder companies lauder family retrieved from https en.wikipedia.org w index.php title aveda & oldid 738549765 categories cosmetics companies of the united statesmanufacturing companies based in minnesotamanufacturing companies established in 19781978 establishments in minnesotaest e lauder companieshidden categories commons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages fran ais edit 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