sources too closely associated with the subject potentially preventing the article from being verifiable and neutral . please help improve it by replacing them with more appropriate citations to reliable independent third party sources . september 2015 learn how and when to remove this template message brantano n.v. type public industry retail founded 1962 headquarters lede belgium number of locations 286 stores area served europe middle east key people andr brantegem founder products footwear revenue 295.2 million fy 2006 operating income 35.9 million fy 2006 net income 29.5 million fy 2006 number of employees 2 945 1 parent brantano n.v. 1962 2007 macintosh retail group 2007 2016 website www.brantano.com brantano footwear is a european chain of retail stores specialising in footwear for men women and children originally founded in belgium . contents 1 origin 2 subsidiaries 3 brantano uk 3.1 developments 3.1.1 television advertising campaign 3.1.2 expansion 3.1.3 other developments 3.1.4 brands 3.1.4.1 own brands 3.1.5 tommy s partnership 4 references 5 external links origin edit the company originated from a small factory run by andr brantegem and his brother in lede east flanders . the brantegem brothers were sons of a cobbler . they specialised in ladies shoes which they sold to wholesalers and retailers in belgium . eventually the brothers separated and in 1962 andr initiated a retail outlet at the factory . this evolved into the brantano chain of shoe shops . brantano closed its dutch and danish stores in 2005 and subsequently liquidated its french stores . in 2007 dutch holding company macintosh retail group took over ownership of brantano . subsidiaries edit brantano luxembourg sa operates stores in luxembourg . brimmo nv and muys nv operates stores in belgium . brantano uk ltd brantano uk edit brantano uk ltd type limited industry retail founded 1998 headquarters interlink way west bardon uk united kingdom number of locations 165 stores 2 area served united kingdom key people david short ceo products footwear number of employees 2000 website www.brantano.co.uk brantano uk ltd british subsidiary was started in 1998 by the purchase of 47 shoe city stores from the british shoe corporation . 3 the british subsidiary was owned by macintosh retail group before being sold to alteri group for 12m alongside its sister company jones bootmaker the company currently operates over 145 stores in uk . developments edit television advertising campaign edit brantano uk ltd launched a television advert which features a fictional psychologist called anne marie brantano portrayed as one of the giants of twentieth century psychology along with sigmund freud and carl jung . she is supposed to have discovered the sling back synapse ; an imaginary part of the female brain in the shape of a shoe which reveals what women want from their shoe shopping experience . it also describes the condition shoe rage . the concept of the campaign was to change the public s perception of brantano from a discount warehouse to a high fashion affordable shoe megastore . expansion edit in 2015 brantano opened 36 new stores in the uk and plan to expand into 2015 2016 to open many more stores . other developments edit from 2008 2010 brantano uk ltd refurbished their stores to bring a new modern style to collide with the television advertisement airing . in 2009 brantano introduced a new concept of layout by laying out merchandise in styles rather than sizes . in november 2011 brantano opened their brand new website include many new features and a new streamlined design . in january 2016 brantano uk filed for administration . brands edit clarks hush puppies us brass cat wrangler nike reebok rocket dog skechers lotus lambretta puma gola adidas rider pikolinos ravel pineapple kangaroos kickers bootleg osh koosh front frank wright characters e.g. peppa pig toy story own brands edit brantano has their own brands manufactured by external companies . red level men s and ladies discontinuing 2013 14 orchard men s and ladies osaga mecury or mx2 men s ladies and kids emilo luca x men s and ladies emilo luca x red men s and ladies zinc men s stone creek men s feet street kids b club kids skittles kids tommy s partnership edit brantano uk has been helping to raise money for the baby charity tommy s since 2008 and have raised 104 751.48 4 so far through its in store fundraising events . references edit http investing.businessweek.com research stocks private snapshot.asp privcapid 870874 https www.brantano.co.uk en gb desktop about us brantano history brantano uk . retrieved 7 december 2015 . https www.brantano.co.uk about us charity partnership external links edit brantano s european website brantano s uk website retrieved from https en.wikipedia.org w index.php title brantano footwear & oldid 739991594 categories multinational companiesshoe companies of belgiumretail companies of belgiumhidden categories use dmy dates from january 2016articles lacking reliable references from september 2015all articles lacking reliable referencespages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages nederlandsscots edit links this page was last modified on 18 september 2016 at 11 05 . text is available under the creative commons attribution sharealike license ; 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