canadian frozen dessert company . for the uk branding initiative see coolbrands branding initiative . coolbrands international type public traded as tsx cob cob.a industry food specialty stores founded 1986 yogen fr z founder michael serruya and aaron serruya headquarters markham ontario canada key people michael serruya ceo products frozen foods desserts services restaurant franchising website www.coolbrandsinc.com archived coolbrands international was a canadian frozen food and dessert company based in markham ontario . originally a frozen yoghurt vendor coolbrands acquired eskimo pie corporation in 2000 and chipwich in 2002 . it acquired the breyers and light n lively yoghurt brands from kraft foods . under the stewardship of michael serruya president and ceo coolbrands held exclusive long term licenses for brands including weight watchers godiva tropicana betty crocker trix yoo hoo and welch s. citation needed the company encountered financial difficulties after losing the weight watchers smart ones licence in 2004 . 2 in december 2005 markham based international franchise corp. acquired yogen fr z founded in 1986 by brothers michael serruya and aaron serruya along with the coolbrands franchise division 3 which includes the swensen s ice cream restaurant chain . by 2007 coolbrands was selling off most or all of its core assets . in february 2007 coolbrands sold eskimo pie and chipwich to the dreyer s division of nestl . 4 5 subsequently that year coolbrands sold its dsd direct store delivery business at the time the second largest in the united states . it sold its whole fruit business to j & j snacks ; it sold breyers yoghurt and its 175 000 square foot manufacturing facility in upstate new york to catterton partners for 65 million . 6 stripped of its primary operating businesses in a 2007 meltdown but still listed as a publicly traded company the coolbrands corporate shell was merged with swisher hygiene inc. in a 2010 reverse takeover . this allowed swisher a money losing sanitation company to inherit coolbrands publicly listed status and balance sheet which it used to embark on a 2011 corporate acquisition spree with many of the acquisitions paid for in company stock . references edit company profile for coolbrands international inc ca ; cob . retrieved 2008 10 14 . coolbrands sells eskimo pie chipwich brands to dreyer s . cbc news . 2007 01 24 . retrieved 2014 07 28 . coolbrands sells franchising division . . ice cream reporter . 2006 01 20 . coolbrands press release announcing sale of eskimo pie and chipwich history of eskimo pie corporation fundinguniverse . fundinguniverse.com . retrieved 2013 07 20 . healthy food holdings to acquire breyers r yogurt business boulder colo. jan. 2 press release . prnewswire . retrieved 2013 07 20 . retrieved from https en.wikipedia.org w index.php title coolbrands international & oldid 737814556 categories companies formerly listed on the toronto stock exchangecompanies based in markham ontario2010 disestablishments in ontariohidden categories pages using infobox company with unsupported parametersall articles with unsourced statementsarticles with unsourced statements from july 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 5 september 2016 at 05 51 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view