please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . june 2008 learn how and when to remove this template message this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . february 2009 learn how and when to remove this template message renegade llc is a social media and marketing consultancy based in new york city . it was founded in 1996 1 and originally owned by dentsu holdings usa inc. it is now owned by its founder drew neisser . history edit neisser and shigeo sugawa began discussing the idea of a new ad agency with dentsu in 1993 . citation needed renegade marketing group as it was known originally began working with panasonic in 1994 by conceiving the trafficcam a program that used billboards in prime locations to provide panasonic branded traffic reporting to local tv and radio stations . citation needed in 1997 the company named and launched panasonic s ruggedized laptop the toughbook . citation needed the company also built the first website for the us based panasonic consumer electronics company in 1997 2 a site renegade maintained for 10 years and then rebuilt in 2007 . in that year the company also redesigned the website for the new york children s charity children for children . 3 the company shortened its name from renegade marketing group in 2007 . in 2008 dentsu agreed to sell renegade llc to neisser who then focused the firm on social media and marketing consulting . citation needed that year renegade built the first iteration of thecmoclub.com a social network for chief marketing officers ran the bankcab guerrilla marketing campaign for hsbc 4 5 and worked with gilda s club to build the living room a closed social network for people with cancer . citation needed in 2009 renegade worked with nolet to launch harlem liqueur with the introductory call the shots campaign citation needed and optimum business to set up the optimist network for local small business customers . citation needed in 2010 and 2011 new clients included axa equitable coty inc. s davidoff cool water cologne tagman talking social s social audio utility qwips and zogsports . citation needed references edit idea factories renegade marketing group the idea culture . mediapost . bill briggs . merchandising and design panasonic balances site design with practicality internet retailer . renegade does good by redesigning the children for children website . dexigner . 31 may 2007 . jonah bloom 26 may 2008 . make your marketing useful like samsung and charmin . adage . 1 archived october 30 2006 at the wayback machine . external links edit official website the drew blog renegade as guerrilla marketing advisers on the apprentice chief marketer 2 dead link this united states corporation or company article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title renegade llc & oldid 744224061 categories advertising agencies of the united statescompanies established in 1996united states company stubshidden categories articles with wayback machine linksarticles needing additional references from june 2008all articles needing additional referencesorphaned articles from february 2009all orphaned articlesall articles with unsourced statementsarticles with unsourced statements from january 2015all articles with dead external linksarticles with dead external links from september 2016all stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 13 october 2016 at 21 56 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view