written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2012 learn how and when to remove this template message ayam brand type private limited industry food processing founded singapore 1892 founder alfred clouet headquarters singapore area served singapore malaysia thailand brunei indonesia hong kong japan china australia new zealand india france sweden portugal united kingdom & vietnam key people ting seng hee fabien alexandre reyjal products sardines mackerel tuna coconut asian sauces and pastes fruits vegetables baked beans owner ayam s.a.r.l. number of employees 1 000 parent denis fr res group of companies slogan it s a matter of taste website www.ayambrand.com ayam brand or ayam is a prepared food company based in singapore . ayam brand produces over 60 million cans of food annually and employs around 1 000 persons . its main products are canned fish sardines mackerel tuna asian ingredients coconut asian sauces and pastes and canned fruits and vegetables especially baked beans . a 2007 consumer survey done by synovate ranked ayam brand 197th among consumer brands in asia ahead of such reputable names such as nissan l or al heinz or american express . 1 history edit alfred clouet a french citizen founded ayam brand in 1892 in singapore which was at this time part of british malaya . the business focused on supplying food for colonial staff and along with building materials . the food brand was created to be a seal of quality as canned food was then regarded as a luxury inaccessible to the common man on the street . clouet took the rooster for the logo of the brand . the brand name was self generated by local traders and consumers as they started referring to the canned sardines or salmon as ayam brand ayam being the malay word for chicken or rooster . 2 3 in 1954 the company was taken over by the denis fr res group of companies . 4 5 the name of the founder can still be found in some distribution company names a.clouet & co. kl sdn . bhd. for malaysia clouet trading pte. ltd. for singapore or a. clouet australia pty. ltd. for australia new zealand . the sole owner of ayam brand is a company called ayam s.a.r.l. very active in malaya on the nineteenth and first half of the twentieth centuries the brand only expanded out of its historical boundaries after the 1950s . ayam brand is a brand leader in specific asian markets such as malaysia singapore brunei thailand indonesia hong kong for mass market products like sardines tuna coconut or baked beans while ayam is a brand for cooking ingredients in asian cuisine markets like australia new zealand france and the united kingdom . 6 see also edit ayam brand portal site references edit asia s top 1000 brands 2007 synovate research published by haymarket media ltd hong kong malaisie france institut terjemahan & baku malaysia bhd isbn 978 967 430 264 1 the french in singapore 1819 today edition didier millet pte ltd 2011 isbn 978 981 4260 44 2 commerce et colonisation en indochine 1860 1945 les maisons de commerce fran aises un si cle d aventure humaine les indes savantes isbn 2 84654 063 2 the french in singapore 1819 today edition didier millet pte ltd 2011 isbn 978 981 4260 44 2 malaisie france institut terjemahan & baku malaysia bhd isbn 978 967 430 264 1 retrieved from https en.wikipedia.org w index.php title ayam brand & oldid 740335533 categories canned foodcompanies established in 1892food manufacturers of singaporemultinational food companieshidden categories articles with a promotional tone from march 2012all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutschfran aisbahasa indonesiabahasa melayu edit links this page was last modified on 20 september 2016 at 12 18 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view