entertainment founded january 2008 products discovery service for movies tv shows and short films slogan watch what you wish for website jinni.com beta jinni was a search engine and recommendation engine for movies tv shows and short films . the service was powered by the entertainment genome an approach to indexing titles based on attributes like mood tone plot and structure . its availability is now limited as an api in business to business licensing where it impacts businesses like comcast s xfinity product and others whose capabilities benefit from smart entertainment search . contents 1 description 2 history 3 references 4 external links description edit the jinni service included semantic search 1 a meaning based approach to interpreting queries by identifying concepts within the content rather than keywords . the search engine provided a taste based video discovery experience by mood plot and other parameters and included options to browse and refine with additional terms for example action in a future dystopia or like beautiful girls funny . 2 jinni s semantic discovery engine was powered by the entertainment genome containing thousands of genes that are automatically assigned to describe mood style plot and setting to every released movie or tv show . these elements were then matched to subscribers personal tastes according to their viewing history in order to provide a truly personalized discovery experience . jinni also provided recommendations according to a given user s favorites and ratings of movies and tv shows . 3 the recommendations were based on content and on the user s taste profile . 4 as well as discovery the jinni website included internet television the online streaming of film and tv mostly only available in the us e.g. via hulu . jinni also linked to other sites that rent or sell dvds or offer downloading or streaming for a fee such as netflix amazon and blockbuster . 1 jinni s technology involved a taxonomy created by film professionals with new titles indexed via natural language processing and machine learning methods to automatically analyze reviews and metadata . 5 jinni s products included the website and apis for tv operators and internet content providers . 5 jinni s partners include seachange 6 nds 7 and opentv . 8 the company recently ended its public service in order to focus solely on the adtech space with an entertainment audience targeting solution addressed to movie studios tv networks and ott video providers . history edit jinni was founded in january 2008 . jinni has raised 2.6 million in round a and seed funding from dfj tamir fishman startup factory and private investors . 9 in march 2009 the jinni website integrated with the netflix developer api . in consequence people can search the netflix catalog and instant watch catalog from jinni and add to their netflix queues or begin streaming . 10 in may 2010 google announced a strategic alliance with jinni for google tv . 11 in may 2011 jinni announced 5 million round b funding 12 in june 2012 belgian cable operator belgacom deployed a recommendation engine from jinni on digital set tops that allows subscribers to browse for content based on mood . read more jinni deploys mood based program guide on belgacom set tops fiercecable http www.fiercecable.com story jinni deploys mood based program guide belgacom set tops 2012 06 27 ixzz2jsk4sttg subscribe at fiercecable 13 in july 2012 jinni the semantic television discovery engine recently teamed up with swisscom for integration into on demand and live tv . 14 on november 6 2013 jinni launched its new customer facing website and ipad application providing personal recommendations based on a users entertainment personality personalized tv listings semantic content searches and social based group recommendations . 15 in may of 2014 jinni integrated its mood and taste driven video discovery engine with at & t s u verse tv platform . 16 in june 2015 jinni shut down its public service and now offers solutions for pay tv & ott operators and for entertainment advertisers . 17 18 references edit a b semantic movie search engine jinni . pandia . retrieved 2009 03 26 . jinni s semantic movie search now works with netflix . mashable . retrieved 2009 03 16 . jinni s genius way to recommend movies . mashable . retrieved 2009 02 11 . jinni recommendation service like pandora for movies . lifehacker . retrieved 2009 02 12 . a b jinni wants to be pandora for movies . readwriteweb . retrieved 2009 01 22 . seachange incorporates jinni s search and recommendation engine into its vod platform . itvt . retrieved 2009 09 09 . nds adds jinni for video recommendations . newteevee . retrieved 2009 11 03 . opentv jinni team on search . light reading . retrieved 2009 08 11 . jinni . crunchbase . retrieved 2009 03 14 . jinni searches netflix better than netflix . cnet . retrieved 2009 03 18 . jinni is building a smart taste engine for google tv screenshots . techcrunch . retrieved 2010 05 21 . movie and tv show recommendation engine jinni raises 5 million . techcrunch . retrieved 2011 01 05 . jinni deploys mood based program guides on belgacom set top boxes . fierce cable . retrieved 2012 06 27 . jinni teams with swisscom for integration into tv . semantic web . retrieved 2012 07 12 . the video recommendation engine behind the xbox launches a standalone ipad app . fastcompany web . retrieved 2013 11 10 . at & t u verse revs up jinni s video discovery engine 1 2 external links edit official website top 10 movie recommendation engines cnet red herring europe 100 winners 2009 sxsw web awards finalists 2009 plugg rally winners 2009 cablelabs best product idea winner 2010 webby honorees 2010 retrieved from https en.wikipedia.org w index.php title jinni search engine & oldid 733132929 categories film websitesonline film databasesvideo on demandentertainment websitesrecommender systemsdomain specific search enginesinternet properties established in 2008 navigation menu personal 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