commercial radio founded march 1991 headquarters witham park waterside south lincoln ln5 7jn area served england products 9 independent local radio stations total assets muxco lincolnshire divisions 9 website lincs fm group the lincs fm group based in lincolnshire in the uk is the parent company of several independent local radio ilr stations . contents 1 history 2 branding 3 acquisitions 4 disposals 5 licence bid failure 6 see also 7 references 8 external links history edit the lincs fm group started with just lincs fm in lincolnshire uk but has won and acquired licences to operate other local radio stations across the uk s midlands and yorkshire regions . in the early 1990s it sponsored the lincs fm novice hurdle at market rasen racecourse . budget cuts within the lincs fm group mean that lincs fm amongst others within the group have restricted live programming . the station used to provide live radio 24 7 but now use automation where the presenter s links between the records are all pre recorded but made to sound live between 2100 0600 . lincs fm has the highest output of live broadcasting 60 % . branding edit each station s logo is green and purple as these are the company colours ; these logos feature heavily in each stations merchandise . the stations previously ran two brands the hits & memories brand which is a soft ac format and the music you love brand which is an easy listening format . the group are now united in carrying the strapline the difference is ... . both networks operate a centralised music log and have networked off peak shows . in the cases of the two trax fm stations the stations carry 24 hours a day of networked programming . kcfm although part of the music you love network carries a different music log from the other three . hits & memories brand lincs fm for lincolnshire and newark . dearne fm for barnsley penistone and the dearne valley . rother fm for rotherham and the surrounding area . trax fm for doncaster bassetlaw and worksop 2 licences . the music you love brand ridings fm for the wakefield district . rutland radio for rutland and stamford . kcfm for kingston upon hull and east yorkshire . compass fm for grimsby cleethorpes and immingham . acquisitions edit until october 2007 the group was unique in the united kingdom in that it had grown completely by licence awards rather than by acquisition of existing stations . as fm licences stopped being advertised in the late 2000s the group with a desire to continue growing made their first acquisition of oak 107 fm in october 2007 previously owned by the cn group but this station was sold on a few years later to rejoin its former network . this was followed by the acquisition of kcfm in june 2009 previously owned by planet broadcasting . disposals edit oak fm comprising the hinckley and loughborough licences was sold to quidem in 2012 . licence bid failure edit in 2006 the group made a bid to win the hull licence along with six other groups . 1 the format for the lincs bid was the same of that of compass fm ; this is thought to be because lincs fm already overlaps the north east lincolnshire area . the station went under the working title of white rose radio to reflect the white rose of yorkshire . the group did not win the licence and lost out to kingston upon hull based kcfm . 2 however kcfm became part of the lincs fm group in june 2009 . 3 see also edit list of companies in lincolnshire references edit ofcom.org.uk ofcom.org.uk radiotoday.co.uk external links edit lincsfmgroup.co.uk group website . retrieved from https en.wikipedia.org w index.php title lincs fm group & oldid 717460029 categories radio broadcasting companies of the united kingdomcompanies based in lincolnshiremedia in lincolnshirelincoln englandcompanies established in 1991lincs fm group1991 establishments in england navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 27 april 2016 at 20 58 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view