orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . january 2011 jett customer experience type private industry customer experience consulting founded shanghai people s republic of china 2004 founder justin barrow ed dean & toby collins headquarters shanghai people s republic of china key people ed dean connie kuo services customer service training mystery shopping consulting number of employees 40 website www.jett asia.com jett customer experience is a customer experience consultancy providing research consulting and training to service businesses in china and hong kong . established in shanghai jett is a wholly foreign owned enterprise wfoe registered in china and is a subsidiary of jett asia ltd. registered in hong kong . jett s products include customer experience consulting mystery shopping customer service training teambuilding and customer engagement research . the company was founded in 2004 to provide the opportunity for employees in china s service industry to learn and gain skills to help them in their daily working lives . 1 china s strength as a manufacturer has left its service industry underdeveloped by comparison and the beijing government is focused on growth in the standards and importance of this industry sector . 2 3 additionally many individuals and graduates in china lack the practical experience and skills required for a service industry career 4 and are often particularly appreciative of the opportunity to learn through training . 5 contents 1 history 2 company services products & brands 2.1 research 2.2 consulting 2.3 training 3 company clients 4 see also 5 references history edit jett was founded by justin barrow ed dean and toby collins . the idea for the business came in 2003 when barrow and dean witnessed a local chinese waitress in a shanghai restaurant struggling to serve a foreign customer as she did not have the skills she needed . 6 initially focused on the f & b and hospitality sectors since 2006 the company has increasingly worked with customers from other sectors including retail retail banking and property management . 7 while the company s customers were principally foreign companies at launch over time the client base has become more local with increased interest from mainland chinese businesses . 8 9 10 11 12 jett was originally called jett training but the company rebranded in 2008 to become jett customer experience in recognition of the wider variety of services requested by customers . in the same year the company expanded to open the beijing office in the run up to the 2008 beijing olympics . during 2010 connie kuo replaced ed dean as managing director . ed dean continues in the role of director of client services focusing on client satisfaction business development and marketing . jett is now minerva and co. and delivering research consulting and training programmes for clients who need to deliver the perfect customer experience . company services products & brands edit in addition to consulting on a case by case basis company services are divided into one of three categories research consulting training research edit the following products and services are grouped under research mystery shopping programmes customer engagement research customer research & surveys jett is a registered member of the mystery shopping providers association mspa . consulting edit the following products and services are grouped under consulting customer experience design induction & orientation incentivisation & rewards programmes standards & sop development teambuilding training edit the following products and services are grouped under training service sales and soft skills training leadership and management training job specific language english training company clients edit as at january 2013 clients include apple calvin klein china construction bank converse ctrip disney domino s pizza english first gap hilton hotels inditex intercontinental hotels group meters bonwe pizza express ritz carlton starwood subway restaurants travelex vf corporation and virgin atlantic airways . see also edit customer experience customer engagement customer service training market research mystery shopping service industry economy of china references edit global times 24 january 2011 people s daily online june 22 2009 china daily march 2nd 2011 the wall street journal march 2012 china economic review july 2009 kelly ned . king of the mystery diners jett that s shanghai 30 november 2009 nextstep directory shanghai talk october 2009 shanghai business review aug sep 2009 page 47 eurobiz october 2010 page 26 china economic review october 2010 in chinese that s shanghai march 2011 retrieved from https en.wikipedia.org w index.php title jett customer experience & oldid 735188767 categories business services companies established in 2004companies based in shanghaihidden categories orphaned articles from january 2011all orphaned articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 19 august 2016 at 03 52 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view