other people named torossian see torossian surname . ronn d. torossian ronn torossian born 1974 08 25 august 25 1974 age 42 1 brooklyn new york nationality american alma mater suny albany occupation public relations employer 5w public relations known for public relations title chief executive officer website official website ronn d. torossian is an american public relations executive founder of new york city based 5w public relations 5wpr 2 and author . his public relations firm 5wpr had revenues of about 21 million in 2015 . 3 as a public relations executive torossian built his firm s brand through aggressive media tactics which has at times enmeshed him in controversy . 4 5 contents 1 early life 2 career 3 5wpr 4 reception 5 personal life 6 references 7 external links 8 further reading early life torossian was born in brooklyn new york grew up in the bronx and attended stuyvesant high school in new york city . 2 while at suny albany torossian became national president of the north american branch of betar 6 the international zionist youth movement associated with israel s likud party . 7 in 1994 torossian and rabbi avi weiss publicly protested against the awarding of the nobel peace price to yassar arafat and were detained and released . 8 after college he moved to israel and co founded with fellow betar members who also became israeli politicians danny danon and yoel hasson an organization called yerushalayim shelanu our jerusalem which promoted israeli settlement in eastern jerusalem . 9 career torossian began his career in public relations in 1998 working with then new york city council speaker peter vallone sr. during vallone s trip to israel . he also worked for the likud party in israel . 2 10 he worked at two firms including the mww group 2 11 before launching his own firm . in 2002 torossian opened 5w public relations . 11 the new york times called him brash and aggressively outspoken . 2 torossian has also written the book for immediate release shape minds build brands and deliver results with game changing public relations . 12 13 14 torossian was on advertising age s 40 under 40 list in 2006 10 and pr week s 40 under 40 list in 2007 . 15 a spokesperson for the new israel fund wrote that torossian has teamed up with pamela geller and an article in the jewish journal of greater los angeles found evidence that he works in some capacity with geller . torossian denies that there is any professional relationship between the two . 16 5wpr torossian s public relations agency 5wpr was ranked in 2014 by the new york observer as the number 35 pr company in new york city . 17 in 2016 the public relations reporting organization j. r. o dwyer company ranked 5w public relations at number 18 with revenues at 21.5 million . 3 initially known for representing celebrities such as ice cube lil kim sean combs snoop dogg and pamela anderson the company s client base has broadened to include major firms such as anheuser busch barnes & noble coca cola evian mcdonalds and microsoft ; religious personalities such as benny hinn and john hagee ; and organizations such as the american bible society the likud party of israel regent university and the trinity broadcasting network . 2 18 19 5wpr has also represented such well known brands as sparkling ice 20 gray line bus tours gummi bears and lifestyles condoms . 18 19 21 in 2014 5w launched a practice focused in israeli companies . at that time it already represented 20 israeli companies 22 and the government of israel . 23 reception torossian s aggressive pr tactics have won him both praise and criticism . business week called him loud crass buzz obsessed ... the bad boy of buzz . 19 atlantic monthly writer jeffrey goldberg called him the most disreputable flack in new york particularly criticizing his representation of what goldberg called the lunatic fringe of right wing israeli politics . 24 gawker s hamilton nolan wrote that torossian embodies the public s worst ideas about what a pr person is loud brash more flash than substance dirty manipulative amoral and in the end not particularly bright . 25 on the other hand clients have cited his unlimited energy and his unique approach to public relations as reasons for hiring him . 19 jameel spencer former ceo of bad boy entertainment affiliated blue flame marketing and advertising called torossian one of my most trusted business counsels 26 a the jerusalem post profile of him cited his meteoric rise in the business world today . 27 another client compared torossian to former basketball player dennis rodman whom everyone hated to play against . but if he was on your team you loved him . 26 a forward story said his aggressive style may not always be pretty but the results speak for themselves . 6 some commentators see torossian s style as a sign of the times . he is one of the new yorkiest practitioners of this quintessentially new york profession ... the consummate scrappy publicist wrote the new york times . 2 businessweek wrote torossian has anointed himself the brash new face of pr ... echoes the raw unvarnished discourse of the blogosphere ... few seem better equipped to navigate a celebrity obsessed culture . 19 personal life torossian has two children . 28 he lives in manhattan . 29 references torossian ronn february 23 2015 . nonprofit tax sparks outrage author information . the ronn torossian foundation . retrieved april 4 2015 . a b c d e f g kurutz steven february 20 2005 . brash p.r. guy grabs clients ink . the city . the new york times . retrieved september 5 2008 . a b o dwyer jack 1 mar 2016 . worldwide fees of top pr firms with major u.s. operations . o dwyer company inc. odwyerpr . ciarallo joe 20 oct 2009 . abc news reporter on being interrupted by publicist that frequency and aggression of interruption i have not seen personally before . ad week . prnewser . editor 22 aug 2015 . apology . jerusalem post . a b popper nathaniel april 2 2004 . publicist scores with rappers right wing politicians . the forward . world zionist youth movement home . betar . september 23 2011 . retrieved june 15 2012 . http forward.com news israel 5408 publicist scores with rappers right wing politici popper nathaniel august 28 2009 . birthright scored for picking p.r. firm tied to scandal hard right politics . forward . retrieved april 1 2011 . a b special report 40 under 40 ronn torossian . adage.com . advertising age . august 7 2006 . retrieved june 15 2012 . a b holmes paul 22 dec 2002 . mww kcsa vet torossian launches new firm . holmes report . business books top five us . shanghai daily . june 12 2012 . shenkman peter 2013 . nice companies finish first why cutthroat management is over and collaboration is in first ed . . macmillan . isbn 1137333502 . torossian ronn 2011 . for immediate release shape minds build brands and deliver results with game changing public relations . new york benbella books inc. isbn 9781936661275 . 40 under 40 . pr week . december 3 2007 . nussbaum cohen debra . will dueling op eds turn into dueling lawsuits . retrieved 13 november 2015 . kaminer michael november 19 2014 . the power 50 list . the new york observer . a b jim edwards 12 january 2012 . what it s like to work inside new york s most aggressive pr spin machine . business insider . a b c d e brady diane november 11 2007 . the bad boy of buzz and his pr problem . businessweek . 5w public relations our story pdf . 5w public relations . 5wpr . com . 5w public relations agency business report 2012 . prweek us . august 28 2012 . archived from the original on february 28 2014 . pr newswire . march 31 2014 press release ronn torossian led 5w public relations launches israel practice michael bush for pr week . february 18 2007 defiant torossian takes pride in pushing buttons goldberg jeffrey october 27 2008 . the jewish extremists behind obsession . the atlantic monthly . retrieved june 17 2012 . wheaton ken march 10 2008 . ronn torossian no poster child for pr industry . advertising age . retrieved 2014 02 23 . a b nolan hamilton . famous publicists self promoting publicists and clients who love them . pr week . retrieved 2014 02 23 . blum ruthie august 5 2009 . one on one it s all about shaping a story . jerusalem post . retrieved june 15 2012 . garvey marianne august 16 2003 . bride and gloom powerless city leaves couple at altar . new york post . rogers teri karush january 8 2009 . goodbye suburbs . the new york times . external links personal website further reading blog posts by ronn torossian on the huffington post blog posts by ronn torossian on frontpage mag ronn torossian s page on wired blog posts by ronn torossian on business insider retrieved from https en.wikipedia.org w index.php title ronn torossian & oldid 742513451 categories public relations companies of the united statescompanies established in 2003companies based in new york cityliving peopleamerican public relations peoplemedia industry businesspeoplepeople from 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