equity venture capital founded 2006 founder alan patricof dana settle ian sigalow headquarters new york new york and los angeles california products venture capital number of employees 24 website greycroft.com greycroft partners is an american venture capital firm founded in 2006 by alan patricof dana settle and ian sigalow . the firm has offices in new york city and los angeles . contents 1 history 2 funds 3 investments 4 exits 5 references 6 external links history edit greycroft was founded in 2006 by venture capital pioneer alan patricof after leaving apax partners in 2005 . 1 together with business partners dana settle and ian sigalow 2 patricof wanted to return to early stage investing via smaller transactions . 3 the firm was founded based on three principles 4 venture capital as a repeat business greycroft takes pride in the caliber of relationships they build with entrepreneurs over time . the best vc firms are aligned with founders greycroft deliberately maintains smaller early stage funds to ensure fund economics and structure are aligned with founders . they have a separate growth fund that allows them to support entrepreneurs at any stage . entrepreneurs are better off with a flexible partner greycroft is flexible on check size ownership percentage and board seats . funds edit greycroft raised its first fund greycroft i with 75 million of investor commitments in 2006 5 its second 131 million fund greycroft ii in 2010 5 and its third 175 million fund greycroft iii in 2012 . 6 the firm is actively investing from two funds today 4 greycroft iv 200 million early stage fund greycroft growth 200 million growth stage fund the venture fund greycroft iv invests between 100 000 and 5 million at inception while the growth fund invests up to 20 million per deal . these two funds enable the firm to support entrepreneurs at any stage from inception through exit . 4 according to ian sigalow one of greycroft s founders the firm expected to make 15 to 20 early stage deals and three or four growth stage deals in 2014 . 5 investments edit greycroft has invested in 108 companies spread across 48 cities internationally with the majority of these companies headquartered in the united states . 7 the firm primarily invests in the following sectors 7 advertising technology commerce financial technology gaming software publishing exits edit greycroft has realized over 2.6 billion in exits in the past 24 months . 4 notable exits include braintree acquired by paypal in 2013 for 800 million 8 buddy media acquired by salesforce.com in 2012 for 800 million 9 maker studios acquired by disney in 2014 for 950 million 10 trunk club acquired by nordstrom in 2014 for 350 million 11 references edit patricof goes back to early stage investing . reuters buyouts . march 16 2006 . legendary media investor alan patricof s new web 2.0 life . fortune . september 11 2007 . the world according to alan patricof . american city business journals . december 4 2007 . a b c d about us . greycroft partners . retrieved february 6 2015 . a b c early stage vc greycroft closes 200m growth fund . the wall street journal . june 19 2014 . url http www.businesswire.com news home 20121126005544 en greycroft partners % e2 % 80 % 99 fund closes 175 million a b companies and investments . greycroft partners . retrieved february 6 2015 . ebay s paypal acquires payments gateway braintree for 800m in cash . techcrunch . september 26 2013 . salesforce in talks to buy buddy media for over 800m report says . venturebeat . may 29 2012 . disney to buy maker studios in deal worth up to 950 million . time . march 24 2014 . nordstrom will pay 350 million for trunk club . re code . july 31 2014 . external links edit greycroft partners company website greycroft partners on twitter v t e private equity and venture capital basic investment types buyout venture mezzanine growth secondaries equity co investment history history of private equity and venture capital early history of private equity private equity in the 1980s private equity in the 1990s private equity in the 2000s terms and concepts buyout financial sponsor management buyout divisional buyout buy sell agreement leveraged recapitalization dividend recapitalization venture angel investor business incubator post money valuation pre money valuation seed money startup company venture capital financing venture debt venture round structure private equity firms and funds limited partnership limited liability company carried interest management fee publicly traded private equity business development company venture capital trust private investment in public equity pipe pledge fund investors corporations institutional investors pension funds insurance companies fund of funds endowments foundations investment banks merchant banks commercial banks high net worth individuals family offices sovereign wealth funds crowdfunding related financial terms aum cap table capital call capital commitment capital structure distribution waterfall ebitda envy ratio high yield debt ipo irr leverage liquidation preference m & a pme taxation of private equity and hedge funds undercapitalization vintage year private equity and venture capital investors private equity firms venture capital firms angel investors portfolio companies retrieved from https en.wikipedia.org w index.php title greycroft partners & oldid 742393638 categories venture capital firms of the united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page 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