london united kingdom 1 services market research number of employees 16 000 2 parent ipsos website www.ipsos mori.com ipsos mori is the second largest 3 market research organisation in the united kingdom formed by a merger of ipsos uk and mori two of britain s leading survey companies in october 2005 . 4 ipsos mori conduct surveys for a wide range of major organisations as well as other market research agencies . ipsos mori s social research institute works extensively for the government of the united kingdom looking at public attitudes to key public services and so informing social policy . issues such as identity social cohesion physical capital and the impact of place on attitudes are all key themes of the institute s work . the company also specialises in mass media brand loyalty marketing and advertising research . the organisation maintains a freely available archive of opinion polls and public attitude research from 1970 onwards on its uk website . ipsos mori has research offices in london manchester edinburgh and belfast . their call center is in edinburgh . 5 6 citation needed contents 1 history 2 methodology 3 see also 4 references 5 external links history edit ipsos is one of the largest survey research organisations in the world with offices in more than 80 countries founded in the mid 1970s in france by didier truchot and jean marc lech . in 1946 mark abrams formed a market research company called rsl which operated until 1991 when it was acquired by ipsos becoming ipsos uk . mori market & opinion research international was founded in 1969 by robert worcester and throughout its existence was the largest independent research organisation in the united kingdom . mori was bought by ipsos in 2005 for 88 million the combined company being now known as ipsos mori . 7 the same year robert worcester stepped down from chairmanship of mori . 8 ben page is now chief executive . 9 in 2006 ipsos mori were the first research agency in the world to gain iso 20252 the new international quality standard for research . ipsos mori is a current member of the market research society and are obliged to conduct surveys according to their rules . for example ipsos holds the data they collect in the strictest confidence and ensure it isn t passed on to third parties . in may 2013 the sunday times reported that ipsos mori had negotiated an agreement with the ee mobile phone network to commercialise the data on that company s 23 million subscribers . 10 the article stated that ipsos mori was looking to sell this data to the metropolitan police and other parties . the data included gender age postcode websites visited time of day text is sent and location of customer when call is made . when confronted by the newspaper the metropolitan police indicated that they would not be taking the discussions any further . ipsos mori defended their actions stressing that the company only received anonymised data without any personally identifiable data on an individual customer and underlining that reports are only ever made on aggregated groups of more than 50 customers . 11 12 13 methodology edit ipsos mori s research is conducted via a wide range of methodologies especially computer assisted telephone interviewing cati as well as face to face and internet surveys . telephone surveys use a method called random digit dialing ipsos mori being exempt from the telephone preference service as it only blocks telephone calls that involve selling . this system basically uses randomly generated but area specific telephone numbers . this is the preferred method for telephone samples as ex directory households are included thus not biasing the sample in any way . ipsos mori are able to lawfully to use this technology as they use it for research purposes as opposed to sales and advertising . see also edit minerva house next united kingdom general election opinion polling for the next united kingdom general election opinion polling for the united kingdom general election 2005 opinion polling for the united kingdom general election 2010 united kingdom general election 2010 references edit ipsos mori offices . ipsos mori . retrieved 2012 12 20 . careers with ipsos mori . ipsos mori . retrieved 2014 07 30 . rebecca lowe 3 february 2010 . survey says residents happy with enfield but not the council housing . enfield independent . retrieved 2012 12 20 . ipsos buys mori in 88m deal . research . 10 october 2005 . retrieved 2012 12 20 . ipsos mori . telephone cati surveys . ipsos mori . retrieved 2012 12 20 . julia day 10 october 2005 . french rival snaps up mori . the guardian . retrieved 2012 12 20 . rupert jones 15 june 2005 . sir bob quits mori chairmanship . the guardian . retrieved 2012 12 20 . ian tucker 2 january 2005 . this much i know . the observer . retrieved 2012 12 20 . richard kerbaj and jon ungoed thomas 12 may 2013 . switch on and you become a goldmine . the sunday times . retrieved 11 august 2013 . richard kerbaj and jon ungoed thomas 12 may 2013 . secrets of 27m mobile phones offered to police . the sunday times . retrieved 11 august 2013 . pete swabey 13 may 2013 . ee and ipsos mori face privacy backlash over mobile data analysis . information age . retrieved 11 august 2013 . ipsos mori response to the sunday times . ipsos mori . 12 may 2013 . retrieved 11 august 2013 . external links edit official website recent research ipsos global website retrieved from https en.wikipedia.org w index.php title ipsos mori & oldid 726706807 categories public opinion research companiesmarketing research companies of the united kingdomcompanies based in londonopinion polling in the united kingdomhidden categories all articles with unsourced statementsarticles with unsourced statements from march 2011official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search 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