for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . july 2009 learn how and when to remove this template message coordinates 42 52 40 s 147 19 41 e 42.87778 s 147.32806 e 42.87778 ; 147.32806 hit 100.9 city hobart tasmania broadcast area hobart branding hit 100.9 slogan hits & old skool frequency 100.9 mhz fm first air date 19 march 1990 1990 03 19 format top 40 chr language s english erp 25 000 watts haat 406 m 1 former callsigns 7ttt affiliations hit network owner southern cross austereo sea fm hobart pty ltd sister stations heart 107.3 website official website hit 100.9 call sign 7ttt is part of the southern cross austereo network of hit network radio stations based in hobart tasmania australia . station history edit hit 100.9 previously 100.9 sea fm began as triple t in 1990 . the station was started by local hobart businessman john bender who obtained financial support from a number of hobart business people radio industry veterans including now newcastle new south wales based long time radio host carol duncan and a minority interest by austereo . as a result the station was originally aligned with the austereo network affiliate . this meant during the triple t years the station scheduled austereo programming such as martin molloy take40 australia ugly phil s hot 30 friday home free dr feelgood s pillow talk the hot hits and party hard . triple t also adapted local versions of national formats such as the morning crew with their crazy calls and battle of the sexes two ups at two triple plays and the happy hour . for a few years the only difference between triple t and other today austereo network stations such as network base station fox fm was triple t s logo not incorporating the today blue globe much like perth s pmfm at the time now known as 92.9 . in 1996 the bender family purchased controlling interest from all minority shareholders as the station struggled financially . in 1997 the bender s attracted international broadcaster andrew reimer with experience at austereo and as a usa radio station owner operator as an equal owner and general manager . mr. reimer led a change in programming after extensive market research and launched a new breakfast program todd & dave with todd campbell and david noonan . kim geale joined the team as news presenter and when todd moved to work in sydney radio in 1998 the show was rebranded the kim & dave show . the music format shifted from current pop rock to a daytime format targeting 18 to 39 year olds mixing classic rock and new music and followed by an evening program the hot 30 targeting 12 to 24 year olds . community promotions live broadcasts and aggressive marketing saw triple t move to the top station in the market in the target age groups and for the first time profitability . in 1998 management negotiated with tote tasmania who held an unused fm license and launched a second fm to join triple t. the new station magic 107fm based upon market research was targeted at 40 to 65 year olds with a music format of the 1950s 1960s and 1970s coupled with john laws in the morning shift . this strategy was to complement triple t s focus on an under 40 market . in the initial radio survey magic 107fm captured over one third of the hobart radio listeners and dominated its target market . with the higher audience share of triple t and the new success of magic 107 the two stations captured an increased advertising revenue representing almost 70 % of the market . the success of the two stations attracted the owners of the developing rg capital radio network to purchase the two stations in july 2000 and appoint mr. reimer as general manager . up until 2001 triple t used the slogan great classics & today s best new rock . then their slogan was changed to hobart s best music . in 2003 triple t was re branded as sea fm to align with the network of rg capital stations . rg capital was in turn purchased by macquarie regional radioworks now southern cross austereo . and in 2006 magic 107 was rebranded as heart fm to be aligned with that network of macquarie regional radioworks . in 2012 the kim & dave show moved from seafm to heartfm and continue to be hobart s top rated breakfast program . hit 100.9 is still referred to as triple t and seafm by some residents of hobart many years after its name change . in june 2014 the station moved into the brand new media centre developed my southern cross austereo with stable mate heart 107.3 in melville street . this move finally co located all the southern cross austereo brands staff and technical assets in hobart in the one location . on 4 february 2016 southern cross austereo forged ahead with rolling out the hit network branding to more markets.the launch saw the regional centric sea fm brand dropped to be replaced with hit 100.9 . 2 3 references edit calculation of effective antenna heights using the srtm3 database . itu.int . 2003 04 14 . retrieved 2011 09 29 . http www.radiotoday.com.au news whats new 8438 hithobart.html sthash.ynwqckrh.dpuf https www.radioinfo.com.au news updated scas hit roll out continues external links edit hit100 .9 hobart southern cross austereo v t e radio stations in hobart tasmania am stations abc radio national 585 abc newsradio 747 7rph 864 936 abc hobart radio tab 1080 rete italia 1611 2me radio arabic 1638 fm stations triple j 92.9 abc classic fm 93.9 hobart fm 96.1 edge radio 99.3 hit 100.9 7ho fm 101.7 sbs radio 105.7 ultra106five 106.5 heart 107.3 australia radio markets adelaide brisbane canberra darwin gold coast hobart melbourne newcastle perth sydney see also list of radio stations in australia v t e southern cross austereo television southern cross nine southern new south wales australian capital territory regional victoria regional queensland spencer gulf broken hill southern cross ten northern new south wales spencer gulf broken hill southern cross television seven affiliate remote eastern and central australia darwin spencer gulf broken hill tasmania multichannels aspire tv yesshop joint ventures central digital television darwin digital television tasmanian digital television radio queensland stations hit network hit 105 brisbane 97.9 hot fm atherton 103.5 hot fm cairns 94.7 hot fm emerald 100.3 hot fm mackay 102.5 hot fm mount isa 107.9 hot fm rockhampton 95.1 hot fm roma 103.1 hot fm townsville 93.1 sea fm bundaberg 90.9 sea fm gold coast 89.1 hot fm kingaroy 101.9 sea fm maryborough 100.7 hot fm toowoomba 91.9 sea fm sunshine coast triple m local works 104.5 triple m brisbane 92.5 gold fm gold coast 103.5 mix fm maryborough 864 4gr toowoomba 102.3 4to townsville 99.5 sea fm cairns 98.7 sea fm mackay 101.5 sea fm rockhampton 92.7 mix fm sunshine coast new south wales stations hit network 2day fm sydney 106.9 nxfm newcastle 101.3 sea fm gosford central coast 104.9 star fm albury 105.5 star fm coffs harbour 93.5 star fm dubbo 99.7 star fm griffith 105.1 102.3 star fm kempsey port macquarie 105.1 star fm orange 93.1 star fm wagga wagga triple m local works 104.9 triple m sydney 102.9 kofm newcastle 105.7 the river albury 106.3 2cs coffs harbour 107.7 2go gosford central coast 2rg 963 griffith 106.7 100.7 2mc kempsey port macquarie 105.9 2gz orange 1152 2wg wagga wagga victorian stations hit network fox fm melbourne 91.9 star fm bendigo 99.5 star fm mildura 96.9 star fm shepparton 94.3 97.9 star fm warragul gippsland triple m local works 105.1 triple m melbourne 93.5 3bo bendigo 97.9 sun fm mildura 95.3 3sr fm shepparton south australian stations southern cross austereo hit 107 adelaide 104.7 triple m adelaide 963 5se mount gambier 96.1 star fm mount gambier western australian stations hit network hit 92.9 perth 106.5 hot fm albany 100.5 hot fm bridgetown 95.7 hot fm bunbury 97.9 hot fm kalgoorlie 94.9 hot fm katanning 105.1 hot fm merredin 100.5 hot fm narrogin 96.5 hot fm northam triple m local works mix 94.5 perth radiowest 783 albany radiowest 900 bridgetown radiowest 963 bunbury radiowest 981 kalgoorlie radiowest 1071 katanning radiowest 1098 merredin radiowest 918 narrogin radiowest 864 northam other stations tasmanian stations hit 100.9 hobart heart 107.3 hobart joint venture stations hit 104.7 canberra mix 106.3 canberra digital only stations buddha radio national loveland national stardust national triple m classic rock digital sydney melbourne and brisbane triple m modern rock digital adelaide and perth previous digital stations triple m perth perth only radar music national barry national the main stage national choose the hits national high voltage radio national radio gaga national caravan radio national i see red national u20 national retrieved from https en.wikipedia.org w index.php title hit 100.9 & oldid 739535855 categories radio stations in hobartradio stations established in 1990contemporary hit radio stations in australiahidden categories use dmy dates from may 2014use australian english from may 2014all wikipedia articles written in australian englisharticles needing additional references from july 2009all articles needing additional referencescoordinates on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 15 september 2016 at 07 48 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered 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