industry fashion founded 1999 founder john varvatos area served worldwide website johnvarvatos.com john varvatos is an american international luxury men s lifestyle brand founded by john varvatos which designs manufactures and retails high end fashion . 1 2 varvatos has been recognized as menswear designer of the year three times by the cfda and named gq s designer of the year in 2007 . 1 3 4 the collection is distributed in 10 freestanding john varvatos boutiques across the us as well as in high end department stores throughout the world . 1 5 contents 1 history 1.1 rock n roll influence 2 lines 2.1 john varvatos collection 2.2 john varvatos star usa luxe 2.3 converse by john varvatos 3 other collaborations 4 awards and distinctions 5 references 6 external links history edit the interior of the john varvatos store in detroit john varvatos founded the company in late 1999 . 1 4 varvatos had previously been the head of menswear design at calvin klein as well as the head of menswear design for all polo ralph lauren brands and was responsible for the creation of the polo jeans company . 1 2 4 the debut clothing line was launched in 2000 a black less collection in which varvatos went against the popular fashion trends of the time . 1 2 6 the success of this line would garner varvatos the council of fashion designers of america s perry ellis newcomer award for menswear . 3 7 this success was followed shortly after by the company s first freestanding boutique located in the soho neighborhood for new york city which opened in october 2000 . today the brand has 10 independent retail locations across the united states and does over 140 million in sales per year . 4 6 after the brand generated double digit revenue growth in 2010 and 2011 lyndon lea s lion capital purchased a majority stake in the company in march 2012 with varvatos remaining as chairman and chief creative officer . 8 9 10 rock n roll influence edit vinyl records for sale at the detroit john varvatos store varvatos cites rock n roll as the catalyst for his fashion interests and uses rock aesthetics as the foundation of the brand s designs . 1 2 5 the company s ad campaigns often feature musicians including iggy pop alice cooper velvet revolver chris cornell dave matthews the roots and green day . 1 music is also central to the brand s philanthropic efforts including the save the music foundation 4 5 and the annual stuart house benefit . 11 in april 2008 john varvatos opened at 315 bowery formerly the rock n roll landmark club cbgb . 1 4 here varvatos attempted to preserve the original allure of the landmark displaying his clothes among vintage books high end stereo equipment and a preserved wall of the original club including band fliers . 3 the opening was celebrated with a benefit party for vh1 s save the music with guests performances by slash from guns n roses tom morello of rage against the machine perry farrell from jane s addiction and wayne kramer of the mc5 . 12 today the location hosts free monthly concerts with a variety of up and coming as well as established music acts . 5 13 in 2009 varvatos was recruited to host a monthly radio show new york nights direct from the bowery 14 on sirius xm s the spectrum channel . 4 5 the show includes songs and interviews from various artists who have influenced varvatos throughout his career in fashion . 15 in july 2014 it was announced that ringo starr would be modelling for the fall winter advertising campaign and that an associated charitable initiative would benefit the ringo starr peace and love fund in aid of the david lynch foundation . commenting varvatos said both inner peace and global peace are very important topics to me . 16 17 18 lines edit john varvatos collection edit the main collection of the brand varvatos is high end male clothing with rock n roll flares . the line aims to create a masculine look with a subtle edginess for the male demographic . 1 3 the style aims to combine great fabrics design and details without being over the top . 3 4 6 in 2004 john varvatos released his first male fragrance line under the main collection and later expanded to include their first women s fragrance in 2008 . 7 the main collection was expanded over the years and today includes jewelry watches eyewear gloves scarves and other accessories . 1 2 4 john varvatos star usa luxe edit in february 2006 john vavatos launched john varvatos star usa luxe an in house label aimed at a younger demographic and lower price point than the main collection . 6 the line aims to be more deconstructed casual and youthful . 6 converse by john varvatos edit in september 2001 john varvatos partnered with the us shoe giant converse to create converse by john varvatos 3 in 2004 varvatos designed the laceless converse chuck taylor slip on . the design was widely adopted and imitated amongst competitors . 3 4 by march 2006 converse by john vavatos premiered the first ready to wear clothing line in converse s 100 year history . 3 a vintage inspired line was also designed for a younger demographic while respecting the heritage of the converse brand . 6 other collaborations edit in 2012 john vavatos partnered with chrysler to design two special edition chrysler 300c . 13 19 varvatos was recruited to create two ediitions limited edition and luxury edition both of which feature the brand s design and name both inside and out . 13 19 later in 2012 vavatos became the first ever fashion brand to partner with patr n spirits for a limited edition bottle stopper . 20 keeping with the rock n roll influences the stopper was designed in the shape of a guitar head complete with tuning keys . awards and distinctions edit john varvatos first received accolades from the council of fashion designers of america cfda in 2000 when he was honored with the perry ellis newcomer s award for menswear . 15 the following year he won the 2001 cfda s designer of the year award . 1 15 in 2005 varvatos received the cfda s 2005 menswear designer of the year award . he competed for the top honor along with ralph lauren and john bartlett for his third cfda win . 1 15 in 2007 gq s named varvatos designer of the year in their 12th annual men of the year issue . 3 21 references edit a b c d e f g h i j k l m finn robin april 25 2008 . a man of high style and punk tastes . the new york times . a b c d e lopez molly march 5 2007 . men s designer john varvatos . people . a b c d e f g h i doonan simon december 2007 . breakout of the year designer of the year . gq . a b c d e f g h i j tschorn adam january 11 2009 . john varvatos hopes to go global with rock flavored menswear line . los angeles times . a b c d e rooney jennifer july 12 2012 . for a song designer john varvatos on how he gets all those rock stars in his ads . forbes . a b c d e f bhola sachin . john varvatos interview . ask men . a b john varvatos . new york magazine . jacobo julia march 14 2012 . lion capital purchases major stake in john varvatos enterprises . haute living . covert james march 9 2012 . lion takes a huge bite of varvatos grunge wear . new york post . lambert sylvia march 12 2012 . menswear label john varvatos changes owner changes course . hoovers . stuart house charity benefit . retrieved 8 july 2014 . sisario ben april 19 2008 . this ain t no nightclub at least not anymore . the new york times . a b c berk brett september 19 2012 . q & a designer john varvatos on rock n roll detroit area bowling alleys and his new collaboration with chrysler . vanity fair . john varvatos to host new york nights direct from the bowery on sirius xm . retrieved 8 july 2014 . a b c d fashion show mentors john varvatos . nbc . faure tiffany . make ringo starr s birthday wish come true post a peace sign selfie for a good cause . retrieved 1 august 2014 . this charity fund which is in support of the david lynch foundation teaches transcendental meditation and other stress reducing techniques to at risk populations suffering from chronic stress and stress related disorders that fuel crime violence and costly medical expenditures . tran khanh t. l. john varvatos throws ringo starr a birthday bash . wwd . retrieved 1 august 2014 . show us your peace sign . john varvatos . retrieved 1 august 2014 . a b stoklosa alexander september 2012 . 2013 chrysler 300c john varvatos limited edition luxury edition . car and driver . kamm jennifer december 7 2012 . patr n spirits collaborates with fashion icon john varvatos to create limited edition bottle stopper . haute living . foxley david . gq crowns men of the year . new york observer . external links edit john varvatos official website v t e designer labels etienne aigner akris armani aspinal asprey max azria badgley mischka balenciaga balmain victoria beckham laura biagiotti manolo blahnik ozwald boateng hugo boss burberry tory burch cacharel ally capellino pierre cardin cartier cavalli c line chanel chlo jimmy choo dior s. t. dupont dolce & gabbana adolfo dom nguez dsquared2 escada etro fendi salvatore ferragamo gianfranco ferr fiorucci tom ford fossil diane von f rstenberg jean paul gaultier givenchy gottex goyard gucci heatherette daniel hechter herm s herrera tommy hilfiger marc jacobs donna karan kenzo calvin klein michael kors lacoste lacroix karl lagerfeld helmut lang lanvin guy laroche ralph lauren yves saint laurent judith leiber nanette lepore monique lhuillier phillip lim loewe longchamp christian louboutin l o marciano maison margiela lana marks marni stella mccartney alexander mcqueen carlos miele issey miyake missoni moschino mouawad moynat thierry mugler mulberry fred perry pinto zac posen prada emilio pucci paco rabanne oscar de la renta rochas sonia rykiel elie saab sabyasachi proenza schouler paul smith kate spade anna sui elie tahari samantha thavasa tiffany s tony bowls valentino giambattista valli kris van assche john varvatos versace viktor & rolf louis vuitton alexander wang vera wang vivienne westwood jason wu dan liu wooyoungmi giuseppe zanotti rachel zoe ermenegildo zegna retrieved from https en.wikipedia.org w index.php title john varvatos company & oldid 743065117 categories 2000s fashion2010s fashionclothing brands of the united statesfashion accessory brandshigh fashion brandsluxury brandsprivately held companies of the united statesretail companies established in 1999 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 7 october 2016 at 15 48 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view