november 1999 1999 11 in bridgeton missouri founder tom holley headquarters chesapeake virginia united states number of locations 194 2015 area served united states products 1 novelties toys and candies parent dollar tree website official website deals previously stylized as deal was an american chain of discount variety stores owned by dollar tree . the chain operated more than 194 stores located in shopping centers malls until 2015 and urban areas in 19 states throughout the united states . each store stocked a variety of products including national regional and private label brands and accepted manufacturers coupons . departments found in a deals store included health and beauty food and snacks party seasonal d cor housewares glassware dinnerware household cleaning supplies candy toys gifts gift bags and wrap stationery craft supplies teaching supplies and books . the majority of deals stores also sold frozen foods and dairy items such as milk eggs pizza ice cream frozen dinners and pre made baked goods . 2 contents 1 history 1.1 acquisitions 2 ecommerce site 3 references 4 external links history edit two years after opening deals became a success with 41 stores in eight states and 30 million in sales . 60 more stores were scheduled to open in 2002 the year the chain posted its first profit . even tom holley president of the company was somewhat surprised by the success of the deals stores which began shortly after gramex sold its grandpa s discount chain to value city department stores inc. in november 1999 . holley launched the first deals store in november 1999 and had expected to have about 25 stores by the end of 2001 but his projections were too conservative . store no. 41 opened january 29 in cleveland . financial backing for the stores came from several private investors in st. louis . among the local investors are holley s brothers david holley a principal at kirkwood high school ; michael holley a teacher at nipher middle school in kirkwood ; and scott holley a teacher at westminster christian academy . 3 acquisitions edit in 2003 it was announced that supervalu had acquired deals . at the time deal operated 53 stores across eight midwestern states . jeff noddle supervalu president and chief executive officer had said we are excited to introduce a general merchandise strategy into our breakthrough grocery format save a lot through the acquisition of deals . by following the same disciplined approach that secured save a lot s leadership position we can positively influence the growth of our extreme value retail business over the long term . save a lot s entire store network was expanded by approximately 150 stores in fiscal 2003 representing approximately 100 new save a lot s and the addition of the deals store base . the acquisition was included in supervalu s previously announced capital spending plan of 500 525 million and was expected to be earnings neutral in fiscal 2003 . 4 in 2006 dollar tree inc. acquired 138 deals stores from supervalu inc. 5 in early 2016 dollar tree inc. re branded a vast majority of the company s deals stores as dollar tree stores . the conversion of deals stores to dollar tree was done as part of the parent company s acquisition of family dollar . ecommerce site edit in 2013 deals launched a full e commerce website which sells merchandise in both single items and larger quantities to individuals small businesses and organizations . the company also advertises in store events specials seasonal promotions and featured products through the site . customers can locate a retail store research information about deals view product recalls and purchase products online to ship to their office home or local deals or dollar tree store . 6 references edit https www.dollartree.com custserv custserv.jsp pagename sharedshoppingcart about deals stores . deals stores.com . retrieved 2013 06 23 . manning margie 3 february 2002 . holley wheels his deals to 41 stores 30 million . st. louis business journal . american city business journals . retrieved 31 october 2014 . supervalu completes acquisition of deal nothing over a dollar llc . supervalu . retrieved 16 february 2016 . dollar tree completes acquisition of deal stores . dollartreeinfo.com . retrieved 2013 06 23 . template url http www.dealsda.net external links edit official website v t e variety stores asia 100 yen shop japan daiso china hong kong japan macau malaysia philippines singapore taiwan thailand living plaza by aeon hong kong watashi to seikatsu hong kong europe 99p stores uk action netherlands b & m uk bargain buys uk coop city switzerland el corte ingl s spain dealz ireland eurogiant ireland euroland netherlands flying tiger copenhagen denmark hema netherlands home bargains uk karstadt germany manor switzerland migros switzerland monoprix france poundgiant uk poundland uk poundstretcher uk poundworld uk quality save uk upim italy zeeman netherlands north america 99 cents only stores us big lots us a buck or two canada casa ley mexico daiso canada us deals us dollar general us dollar tree us dollar tree canada canada dollarama canada family dollar us five below us fred s us great canadian dollar store canada hart stores canada k dollar us ollie s bargain outlet us ocean state job lot us rossy canada waldo s dollar mart mexico your dollar store with more canada oceania abc stores guam daiso australia crazy clark s australia defunct the reject shop australia retrieved from https en.wikipedia.org w index.php title deals & oldid 743638214 categories chesapeake virginiacompanies based in virginiacompanies based in st. louisdiscount stores of the united statesretail companies established in 1999variety storeshidden categories official website different in wikidata and wikipediapages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 14 17 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view