merged into titan company . discuss proposed since september 2016 . this article or section reads like an advertisement . to meet wikipedia s quality standards and comply with wikipedia s neutral point of view policy it may require cleanup . tanishq type subsidiary of titan industries industry jewellers founded 1994 headquarters bengaluru karnataka website tanishq official website tanishq hindi is a prominent jewellery brand of india . it pioneered the concept of branded jewellery and ornaments in india . it is a division of titan industries 1 2 a company promoted by the tata group in collaboration with the tamil nadu industrial development corporation tidco . the name was formed by combining the first two letters from tata and nishk meaning gold coin or necklace in sanskrit although the k has been modified into a q. 3 citation needed . tanishq s headquarters is at bengaluru bangalore in karnataka . 4 5 overview edit sridevi brand ambassador of tanishq at photo shoot for tanishq in april 2013 tanishq started in 1994 and challenged the established family jeweller system prevalent in india . they have set up production and sourcing bases with thorough research of the jewellery crafts of india . their factory located at hosur tamil nadu india spreads over 135 000 sq ft 12 500 m2 . tanishq was launched as a range of jewellery and jewellery watches meant for the european & american markets but later on shifted focus on indian markets to tap the domestic opportunity too . they spread awareness to the public about alleged impurity in gold . citation needed tanishq introduced innovations like karatmeter the only non destructive means to check the purity of gold and machine made jewellery . in india tanishq has country wide presence . in november 2012 tanishq reached a landmark when it opened its 150th showroom in india 6 tanishq is one of the major tata brands with a strong appeal for women . tanishq brand has recently been promoted inside popular hindi movies also like in race 2 . 7 it runs a popular scheme called golden harvest for sales promotion and to help buyers plan for large purchases like during weddings . 8 recently in accordance with companies act tanishq has paused the golden harvest activities . tanishq might revive it with shorter terms 12 months . 9 tanishq signage and logo at its store at delhi airport . references edit titan jewellery division . titan company limited . wipo arbitration and mediation center . titan industries limited v. tanishq corporation . case no . d2000 1793 . retrieved 2006 09 26 . http www.tanishq.co.in contact us http dnb.alacrastore.com storecontent dnb2 918527607 http www.dailypioneer.com state editions ranchi 107558 tanishq opens its second exclusive showroom in ranchi.html http www.hindustantimes.com entertainment bollywood race 2 will promote just three brands article1 958349 . aspx http articles.timesofindia.indiatimes.com 2012 10 29 personal finance 34797582 1 gold price gold rate savings scheme http www.business standard.com article companies tanishq pulls the plug on gold deposit schemes 114071200588 1.html external links edit tanishq online shopping page v t e tata group divisions and subsidiaries crom the indian hotels company gateway ginger taj hotels resorts and palaces tajair tata advanced systems tata business support services tata chemicals british salt tata chemicals europe tata chemicals magadi tata communications vsnl international canada tata consultancy services cmc tata research development and design centre tata elxsi tata global beverages eight o clock coffee good earth tea tata coffee tetley tata housing development company tata interactive systems tata investment corp tata motors jaguar land rover tata daewoo tata hispano tata power tata power sed tata steel tata steel europe tayo rolls tata technologies tata teleservices titan industries tanishq trent star bazaar westside voltas tatacliq.com joint ventures airasia india 41 % tata aia 74 % tata aig 74 % tata mcgraw hill vistara 51 % tata sky 80 % tata starbucks 50 % tata docomo 74 % virgin mobile india 74 % telcon construction solutions 40 % shareholdings piaggio aero 33.3 % people jamsetji tata ratanji dadabhoy r gopalakrishnan dorabji tata nowroji saklatwala j. r. d. tata ratan tata pallonji mistry surya kant cyrus pallonji mistry jamshed jiji irani noel tata r. k. krishna kumar other bombay house tata centre tata dhan academy tata family tata football academy tata management training centre tata sons tcs amsterdam marathon tcs nyc marathon category this design related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title tanishq & oldid 741273371 categories tata groupcompanies established in 1995luxury brandscompanies based in tamil naduindian jewelry designersindian brandsjewellery retailers of indiajewellery companiesdesign stubshidden categories articles to be merged from september 2016all articles to be 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