pse rfm industry food processing founded august 16 1957 ; 59 years ago 1957 08 16 founder salvador z. araneta headquarters rfm corporate center pioneer street mandaluyong city philippines key people jose s. concepcion jr. chairman jose ma . a. concepcion iii president and ceo products wheat flour cake mixes pasta uht milk ice cream non alcoholic beverages subsidiaries unilever rfm ice cream inc. interbake commissary corporation filipinas water bottling company rfm insurance brokers inc. rizal lighterage corporation website www.rfmfoods.com rfm corporation pse rfm is a publicly listed food and beverage company in the philippines . rfm is a manufacturer of flour and flour based products milk juice drinks and ice cream . as of june 2013 rfm had an asset base of p12 billion and a total market capitalization of p17 .1 billion . 1 contents 1 history 2 recent developments 3 products 4 subsidiaries 5 corporate social responsibility 6 see also 7 references 8 external links history edit rfm corporation was incorporated in august 16 1957 as republic flour mills inc. to manufacture flour in the philippines despite wheat not being grown in the philippines . its founders included salvador z. araneta jose n. concepcion sr. b.j. server albino z. sycip zoilo alberto francisco d. gamboa edward miller grimm leonardo eugenio david sycip and charles chick parsons . 2 in 1963 rfm began manufacturing cooking oil and margarine . two years later started manufacturing poultry and hog feeds . in 1971 rfm integrated forward into hog and poultry breeding . it entered into a licensing agreement with peterson farms and h & n inc. to breed day old chicks . in 1973 rfm entered into an exclusive licensing agreement with swift & company to use the brand swift for its meat processing business in 1987 rfm purchased ownership rights for its exclusive use in the philippines . for the next 15 years rfm concentrated on growing its established core businesses and also introduced other grocery products such as cake mixes hotcake mixes and ingredient mixes . as it entered the 1990s rfm began acquiring of a number of local companies and established partnerships with foreign companies . first it acquired cosmos bottling corporation the maker of sarsi and pop cola soft drink brands from the wong family in 1989 . a year later it acquired the selecta ice cream brand from the founding arce family . in 1994 rfm divested its interest in hog operations and the poultry operations became known as swift foods inc. sfi . also in the same year swift foods inc. selecta dairy products inc. and cosmos bottling corporation conducted an initial public offering of its shares of stock through the philippine stock exchange . in 1995 rfm properties and holdings inc. was established to consolidate rfm s real estate assets as well as break into the property development business . the company was later renamed philippine townships inc. and finally as philtown properties inc in 2008 . between 1995 and 2000 rfm briefly ventured into noodle manufacturing tuna processing bakeshop business with the acquisition of the rolling pin trademark food franchising little caesars pizza and dairy queen and thrift banking consumer bank . in 1999 rfm formed a partnership with unilever to produce and market its selecta ice cream under the joint venture company selecta walls inc. now unilever rfm ice cream inc. . in 2001 rfm sold its soft drink subsidiary cosmos bottling corporation to coca cola bottlers philippines inc. 3 4 cosmos continued to be listed in the philippine stock exchange until 2013 . 5 in 2003 rfm spun off swift foods inc. to become a separately owned company . 6 7 recent developments edit rfm significantly reduced its holdings in philtown properties inc. after 66 % of the outstanding shares were declared as property dividends in 2008 and 15 % in 2009 . 8 9 in november 2012 rfm sold its swift branded meat business to the pacific meat company inc. pmci . rfm said the transaction s total value can reach between p800 million and p850 million . 10 11 12 in january 2014 rfm acquired the royal pasta brand from unilever philippines inc. for 47.8 million around p2 .1 billion . the acquisition of the royal pasta brand will allow the company to solidify its market leadership in the pasta category in the country . rfm s fiesta brand is currently the top pasta brand in the philippines while the royal brand is second . 13 14 15 products edit bulk flour republic special cinderella altar bread milenyo hi pro majestic se orita cake mixes white king pasta fiesta royal beverages alo green tea sunkist juice vitwater refrigerated margarine butterfresh ice cream unilever rfm ice cream inc. selecta selecta magnum selecta paddle pop uht milk selecta selecta moo subsidiary kettle foods corporation kettle korn subsidiaries edit unilever rfm ice cream inc. was established in 1999 as selecta walls inc. a joint venture with unilever philippines inc. the venture took over the selecta ice cream business previously under selecta dairy products inc. interbake commissary corporation was established in 1998 to manufacture baked goods to compliment rfm s business in the food services category . the company caters to wholesale markets such as restaurants food chains and the like . filipinas bottled water company is a joint venture with indonesia s p.t. aqua golden mississippi southeast asia s largest bottled water producer . rfm insurance brokers inc. services the insurance needs of the rfm group . rizal lighterage corporation is a barging company that transports food commodities like wheat soya bean and fishmeal via barges along the pasig river . kettle foods corporation kettle korn corporate social responsibility edit rfm foundation inc. is the social development arm of the company . among its notable projects are the ten outstanding students of the philippines and project pagsulong . the ten outstanding students of the philippines seeks to honor students who made excellent academic performances and their contributions to society . project pagsulong invites young filipinos form a team and come up with innovative business ideas good enough to stand against proposals from other teams as well as viable enough to provide real life solutions for alleviating poverty . see also edit pop cola panthers references edit http www.unicapital inc.com files rfm stock report june2013.pdf http www.rfmfoods.com about us founders http www.philstar.com business 93646 coca cola wins battle cosmos http phils trade.com advertse rfm news20012.htm http business.inquirer.net 115313 cosmos to delist from local stock exchange http www.philstar.com business 196953 joecon makes comeback rfm % c2 % 92s chicken unit http www.abs cbnnews.com business 10 05 12 swift foods no longer part rfm http www.interaksyon.com business 40754 sec clears rfms property dividend http balita.ph 2012 08 17 rfm secures regulatory approval for property dividend declarationjoann santiago http www.rappler.com business 14326 rfm sells swift meat business for p850 m http business.inquirer.net 87828 rfm sells swift brand to century canning group http www.abs cbnnews.com business 10 17 12 rfm sells swift brand century canning http www.rappler.com business 48093 rfm buys royal pasta unilever http www.philstar.com business 2014 01 17 1279596 rfm acquires royal pasta brand http www.abs cbnnews.com business 01 16 14 rfm buys unilevers royal pasta brand p21 b external links edit rfm corporation this article incorporates text available under the cc by sa 1.0 license . retrieved from https en.wikipedia.org w index.php title rfm corporation & oldid 739214479 categories companies of the philippinesfood and drink companies of the philippinesdrink companies of the philippinescompanies established in 1957companies listed on the philippine stock exchangecompanies based in mandaluyonghidden categories articles with imported freely licensed text navigation menu personal tools not logged 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