release or is otherwise written in a promotional tone . please help by either rewriting this article from a neutral point of view or by moving this article to wikinews . when appropriate blatant advertising may be marked for speedy deletion with db spam . august 2011 lambesis agency type private industry communications founded 1987 headquarters san diego california key people nicholas lambesis chairman emeritus & founder chad farmer president and executive creative director brian munce executive director brand management oscar lutteroth executive director interactive vicki hoekstra chief operating officer services brand development advertising media buying and planning strategy and research digital programming and development number of employees 45 to 50 2008 website www.lambesis.com lambesis is a brand development company that specializes in strategic branding and design . the lambesis agency provides traditional advertising as well as non traditional media elements strategy development and research creative and design digital programming and development as well as media planning and buying . contents 1 overview 2 history 3 clients 4 awards and achievements 5 references 6 external links overview edit lambesis is a brand development agency specializing in the creation of iconic brands by establishing a deeper emotional and cultural connection with consumers . 1 the full service advertising agency is located in san diego california where it employs approximately 45 people . 2 nicholas lambesis chairman emeritus began the boutique agency in 1987 . he is partners with chad farmer president and executive creative director . 3 history edit for the past two decades lambesis has applied a style based approach to branding across prestige and mass prestige products ranging from fashion and spirits to electronics and travel to fitness and music gaining the company international recognition . the agency has a reputation for building iconic style 3 and design based brands having extensive knowledge of cultural and consumer insights and a mission to raise the general aesthetic . 4 malcolm gladwell wrote an article entitled the coolhunt 5 published in the new yorker which focused on lambesis l report and its ability to predict fashion music and other cultural trends . 6 inspired by the tremendous response to his article gladwell made it the foundation for his best selling book the tipping point . in the book he dedicates an entire chapter to lambesis work on the airwalk footwear campaign which he examines the epidemic spread of trends among youth culture and the power of word of mouth influence . the research methods and techniques the agency used to brand clients pioneered the development of less traditional marketing methods including the creation of buzz viral marketing and the use of short films online for airwalk and skyy vodka . 7 clients edit past and current clients include skyy vodka skyy spirits gruppo campari 8 skyy blue 9 cutty sark 10 dasani bottled water the coca cola company fuze tea the coca cola company gold peak tea & coffee the coca cola company honest tea tea the coca cola company gaggenau physicians formula charming charlie pink taco grand marnier bebe 11 hard rock hotel and casino las vegas 12 airwalk footwear 1 guess clothing hitachi ltd. tacori seagate technology campari gruppo campari kinerase valeant pharmaceuticals international world gym charles david 13 bcbg midori and levi strauss & co. 14 awards and achievements edit the lambesis agency has been a kelly award finalist twice for creating one of the top 25 magazine campaigns in america and in 1995 lambesis was one of two agencies honored in san francisco as best agency in the west by the american advertising federation . in 1995 the agency was a clio awards finalist for 30 tv 2x and for print . 13 also in 1995 lambesis was a finalist in the one club of new york the one show in the consumer magazine category and two time finalist at the advertising club of los angeles belding awards . 15 however since 1996 lambesis has discontinued submitting work for awards because lambesis is not so much about winning awards and creating ads . it s more about the strategic thinking lambesis does . 13 lambesis work has been featured in multiple marketing and advertising textbooks . some of the books include advertising and promotion an integrated marketing perspective 16 communication arts 17 design impact history of art center 18 consumer behavior and marketing strategy 19 and 21st century communication a reference handbook . 20 the agency has been extensively publicized in trade publications and work was even featured in the mel gibson movie what women want and how to lose a guy in 10 days . 21 the agency s work created for a skyy vodka campaign served as the inspiration behind the movie zoolander . references edit a b lambesis lambesis agency http www.lambesis.com lambesis brand development agency . the most comprehensive agency database . 21 may 2009 http www.agencycompile.com . a b lambesis inc. rewriting marketing history agency becoming world famous for building iconic brands . san diego business journal 25 may 1998 . dawson angela . riding the youth wave . adweek 11 dec. 1995 . gladwell malcolm . the coolhunt . the new yorker 17 mar. 1997 1 12 . fad finding mission to marketing consultants trendliness is next to godliness only more lucrative . details oct. 1996 . gladwell malcolm . the tipping point how little things can make a big difference . boston little brown and company 2000 . more skyy moments from lambesis . allbusiness . randi schmelzer 5 dec. 2005 . web . http www.allbusiness.com marketing advertising 4161002 1.html . lambesis puts brew in posh surroundings . allbusiness . tania d. panczyk 16 apr. 2003 . web . http www.allbusiness.com marketing advertising 4123133 1.html . lambesis sails with cutty sark . allbusiness . teresa buyikian 31 may 1999 . web . http www.allbusiness.com marketing advertising 4184553 1.html . dawson angela . bebe hires lambesis agency . adweek 23 september 1996 . teresa buyikian . hard rock hotel taps lambesis . allbusiness . 25 may 1998 . web . http www.allbusiness.com marketing advertising 4170085 1.html . a b c allard peter . nick lambesis and chad farmer their strategy is creating ... and success . san diego business journal 1996 . buyikian teresa and jane irene kelly . lambesis is advising levi on new brand . 31 aug. 1998 . http www.allbusiness.com marketing advertising 4176162 1.html . http web.ebscohost.com . emery tom . lambesis b.c.b.g dream big . communicating arts group of san diego 5 . belch george e. and michael a. belch . advertising and promotion an introduction to integrated marketing communications . 8th ed . mcgraw hill 2004 . prendville roux julie . communication arts . global interprint 1998 . hinrchs ket and pentagram design et al. design impact history of art center . global interprint 2004 . peter paul j. and jerry c. olson . consumer behavior and marketing strategy . 4th ed . mcgraw hill 1996 . klowden david . creative development and copywriting in advertising campaigns . 21st century communication a reference handbook . los angeles sage publications 2009 . 797 803 . nicholas lambesis . google . 21 may 2009 http www.google.com profiles 109088683033062529905 . external links edit lambesis agency website lambesis agency book lambesis agency twitter lambesis agency linkedin retrieved from https en.wikipedia.org w index.php title lambesis agency & oldid 704560852 categories design companies of the united stateshidden categories articles with a promotional tone from august 2011all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity 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