may be better presented using prose . you can help by converting the list or lists to prose if appropriate . editing help is available . december 2011 learn how and when to remove this template message guideone insurance type mutual industry insurance founded des moines iowa united states 1947 headquarters west des moines iowa united states key people jim wallace chairman president and ceo products church insurance education insurance nonprofit insurance senior living insurance revenue 586.8 million usd ye 2014 number of employees 704 ye 2014 website www.guideone.com guideone insurance is a niche market insurer based in west des moines iowa and is one of the largest church insurers in the united states . the company is licensed in all 50 states . as of year end 2013 the company had a total surplus of 553.4 million . contents 1 history 2 corporate sponsorships 3 see also 4 references 5 external links history edit 1946 william n. plymat 1 sent 10 000 letters to ministers and laymen asking their views on the idea of an insurance company that would insure only total abstainers from alcohol at lower rates than other carriers . the belief was that non drinkers would be in fewer accidents than those that did drink . the company was established as america s first auto insurance company for nondrinkers . dec. 26 1946 preferred risk mutual insurance company prm was organized in des moines iowa with 30 000 capital contributed by plymat j.j. mallon and reverend sam morris . morris a popular radio host was elected the first president of the company . april 1 1947 preferred risk mutual insurance company was licensed to operate in iowa . 1948 a merit reduction plan was introduced which was the first of its kind in the country . policyholders received a 15 percent reduction in premium at their first annual renewal if they didn t file claims with further reductions of 5 percent each year until a maximum of 40 percent was reached . sept. 1 1948 midwest mutual insurance mm was formed to offer motorcycle coverage . 1962 the company introduced america s first multiple peril package policy for churches . 1968 a new home office building was planned at 1111 ashworth road in west des moines . the 2.5 million building received recognition from administrative management magazine as a finalist in the office of the year competition . the company is headquartered at this location today . 1972 the no fault automobile insurance 2 introduced by prm in 1969 as auto matic pay generated legislation at the state and national levels . the connecticut legislature acted to make a similar plan mandatory throughout the state . today some form of this policy is available to car owners everywhere and the concept is universally recognized as a staple coverage in insurance packages . 1980 the preferred risk family provided seed money to help establish madd mothers against drunk driving as a national organization . 1990 prm provided madd with a 2 million donation their single largest contribution to date . 1998 preferred risk changed its name to guideone insurance to help create a more recognizable product and brand name . 1999 guideone received the integrity award from the iowa better business bureau . 2005 guideone was selected as one of the principal 10 best companies for employee financial security . 3 2011 guideone was named to ward s 50 top performing insurance companies . 4 2012 guideone was named to ward s 50 top performing insurance companies for the second year in a row . 5 2013 guideone was named to ward s 50 top performing insurance companies for the third year in a row . 6 2014 guideone was named to inc. 5000 s list of the fastest growing private companies in the united states . the inc. 5000 is ranked according to percentage revenue growth over a three year period . 7 corporate sponsorships edit guideone partners with the downtown community alliance each year to host guideone imagineve 8 a free non alcoholic new year s eve celebration for families . the event features rides activities games and entertainment for the entire family including a fireworks finale . this family event encourages family members of all ages to participate in a wide variety of activities . see also edit list of united states insurance companies references edit http www.iihof.org objects profiles 97 plymat.pdf https news.google.com newspapers nid 950 & dat 19690324 & id st0laaaaibaj & sjid vlcdaaaaibaj & pg 3739 5590061 http www.guideone.com aboutus history.htm http www.wardinc.com wards50 property casualty.php http www.wardinc.com wards50 property casualty.php http www.wardinc.com wards50 property casualty.php http www.inc.com inc5000 index.html http www.downtowndesmoines.com events page imagineve external links edit guideone insurance official website ward s top 50 performing insurance companies official youtube channel retrieved from https en.wikipedia.org w index.php title guideone insurance & oldid 743046211 categories insurance companies of the united 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