type division defunct industry video games industry fate acquired and merged into codemasters founded 2005 ; 11 years ago 2005 defunct april 8 2004 ; 12 years ago 2004 04 08 headquarters solihull england united kingdom key people guy wilday products sega rally series owner sega website racing.sega.co.uk archived version 2005 12 18 sega racing studio also known as sega driving studio was a computer and video game developer established in 2005 based in solihull england for the sole purpose of developing aaa sega racing titles . the studio had radically expanded from a small group of people to a team of over 60 employees by the year 2007 1 drawing talent from other major british developers such as rockstar games rare codemasters and criterion games . 2 its mission statement was to create driving games for the western market while paying homage to sega s legacy in the genre and developing new racing ips . the development studio was aiming to become large enough to be able to be a multi sku multi game studio and develop multiple titles at the same time . the team was called autonomous from sega while still being part of the organization . 3 the studio was headed by guy wilday who was involved in the colin mcrae rally games 4 and was formerly the head of the studio behind the games and the series producer . 5 contents 1 acquisition by codemasters 2 games developed 3 references 4 external links acquisition by codemasters edit on april 8 2008 sega announced the closure of sega racing studio although no reason was specified for the closure it has been assumed it was due to lacklustre sales of sega rally revo . at a later time sega announced none of the employees were folded into internal studios . 6 on april 25 2008 codemasters announced that it had acquired sega racing studio . 7 when grid 2 was announced the studio was brought back up as codemasters racing . games developed edit sega rally revo 2007 sega rally 3 2008 references edit sega racing studio sega rally preview eurogamer lap two report gamesindustry.biz mobygames guy wilday guy wilday of codemasters interview eurogamer sega racing studio closed news www.developmag.com ign codemasters buys sega racing studio external links edit sega racing studio s official website v t e sega arcade systems arcade games pinball r 360 vr 1 home consoles sg 1000 master system genesis mega drive cd 32x saturn dreamcast portable devices game gear nomad vision educational consoles pico beena dual systems laseractive teradrive amstrad mega pc licensed clone consoles sega zone online gaming services sega meganet sega channel seganet all.net accessories dc broadband and modem adapter dreamcast gun dreamcast vga dreameye gd rom lock on master gear menacer sega card sega vr vmu related list of games video game franchises development studios sega sammy holdings csk holdings corporation sega v. accolade book sega category sega portal sega commons sega v t e sega sammy holdings sega sammy corporation video game developement amplitude studios atlus creative assembly demiurge studios index corporation relic entertainment sega am2 sports interactive sega sports r & d sonic team three rings design animation tms entertainment marza animation planet resort sega live creation former subsidiary sims co. ltd. defunct amusement vision sega hitmaker sega racing studio segasoft sega studios san francisco sega wow smilebit technosoft retrieved from https en.wikipedia.org w index.php title sega racing studio & oldid 742241945 categories companies based in solihullcompanies established in 2005companies disestablished in 2008defunct video game companiessega divisions and subsidiariesvideo game companies of the united kingdomvideo game development companies navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages catal edit links this page was last modified on 2 october 2016 at 15 00 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view