that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . july 2013 learn how and when to remove this template message bedat & co type privately held company industry luxury watch manufacturing founded 1996 founder simone b dat headquarters geneva switzerland products wristwatches website www.bedat.com bedat & co is a swiss watch brand that specializes in feminine luxury timepieces . the company was founded by simone b dat . 1 bedat & co watches are sold on four continents . today bedat & co is owned by luxuryconcepts sa a geneva based firm . 2 contents 1 history 2 swiss a.o.s.c. 3 collection 4 baselworld 5 accolade 6 ambassador & celebrity 7 references 8 external links history edit after more than 50 years of experience in the watch industry simone b dat decided to create her own brand in 1996 . the first collection of timepieces the n 3 n 7 . ref . 304 and ref . 314 was presented in 1997 during baselworld . 3 in 2000 gucci group acquired 85 % of bedat & co with simone b dat serving as the chairwoman . 4 in 2006 simone and christian b dat departed from the company making the gucci group the sole owner of bedat & co. 2 following their departure the bedat & co s company worked with new designers . in 2008 the swiss watch brand launched its very first stand alone boutique in kuala lumpur the opening of which was officiated by the queen of malaysia her majesty sultanah nur zahirah . 5 in 2009 malaysia based company luxuryconcepts sa announced their acquisition of bedat & co. in spite of this the brand remains a 100 % swiss company with global distribution . 6 in 2010 bedat & co returned to the roots and worked again with the designer dino modolo for the latest collection . 7 swiss a.o.s.c. edit all bedat & co watches come with the swiss a.o.s.c. certification . the a.o.s.c. is appellation d origine suisse certifi e or swiss certified label of origin that guarantees that the watch is 100 % made and assembled in switzerland using a case movement dial and hands manufactured in switzerland . 8 collection edit bedat & co watches are inspired by art deco spirit and lines . 1 bedat & co comprises 5 collections . each collection has a number 1 2 3 7 and 8 . numbers instead of names were deemed the best identifications of collection . unlike names numbers can be easily translated through countries throughout the world whereas names would supposedly be very difficult to comprehend or spell . 1 each number corresponds to a form of shape n 1 square shaped cases curved at 3 o clock and 9 o clock n 2 oval shaped cases n 3 tonneau shaped cases n 7 rectangular shaped cases curved at 3 o clock and 9 o clock n 8 round in a cushion shaped cases extravaganza haute joaillerie models with design that highlights the radiant sparkle of diamonds which reinforce the structure of the model involving meticulous construction of both visible and invisible parts 9 bedat & co novelties 2014 is inspired by the exquisite work of leading art deco artist paul kiss whose work is renowned for its sweeping feminine curves . the collection captures the spirit and glamour of the art deco age that swept across europe in the 1920s . 10 baselworld edit the models launched in 2011 include the new ref . 830.030.100 a line of ladies chronograph with 60 second and 9 o clock counters . 11 this is the brand s first model to offer such popular function and is also distinguished by the snow setting on the bezel a technique consisting in arranging different sized tiny diamonds nestled close together to form a sparkling gemstone carpet entirely concealing the metal beneath . 11 the brand s no. 1 collection has also been given a new design . 11 another interesting new model for the brand comes in the shape of the ref . 315.040.019 which offers a visual effect topped with a bezel featuring a unique random setting composed of 390 diamonds and fitted with a hand sewn alligator strap . 11 bedat & co has been exhibiting in baselworld every year . in 2013 bedat & co was housed in hall 1.1 where only the prestigious brands are located in the hall . 12 accolade edit in united brands lists of top 10 industry brands for 2011 bedat & co was ranked no. 6 under the category of top 10 watch brands diamond . 13 bedat & co has been a favourite award winner for the starhill gallery s watch of the year awards dubbed as the oscar s of the world of horology that is held annually alongside asia s grandest and largest luxury watch and jewellery exhibition a journey through time that takes place in starhill gallery kuala lumpur . 2009 winner of favourite ladies watch award for ref . 384.031.600 14 2010 winner of favourite ladies watch award for extravaganza 883 15 2011 winner of ytl spirit of classical art award for ref . 288 16 2012 winner of ytl spirit of classical art award for extravaganza 887 17 2013 winner of ytl spirit of classical art award for ref . 327.555.909 18 2014 winner of favourite ladies watch award for ref . 828.040 . m04 19 ambassador & celebrity edit yolanda foster former supermodel and tv reality star became bedat & co brand ambassador in 2003 . married to grammy award winning canadian producer and songwriter david foster she is recognized of her campaign for awareness against lyme disease a condition which she suffers herself . 20 eleanor cardozo a contemporary figurative artist was recognised as bedat & co s ambassador and woman of calibre . 21 mandy santos a philippines designer and entrepreneur of solene garments that designs and manufactures tarte tatin a one stop shop that offers footwear and accessories for mothers and toddlers 22 was chosen as bedat & co s woman of calibre . 23 mandy is also a favourite cover girl of the philippines top lifestyle magazine . 22 during kimora lee simmons visit to malaysia for the 2013 formula one grand prix and the launch of the starhill gallery luxury channel bedat & co was chosen as the watch brand to style her . 24 british mezzo soprano carly paoli was appointed as a brand ambassador in september 2014 . 25 since her appointment she had performed at david forster s concert alongside steven tyler and oscar winning actress jennifer hudson as well as jackie evancho . 26 she was also privileged to be invited to perform at the international women s media foundation courage in journalism awards iwmf in los angeles . the performance ended with a rousing reception . 27 she made the asian debut in malaysia at a journey through time viii asia s grandest watch and jewellery showcase held at starhill gallery kuala lumpur . 28 references edit a b c nadal nana 2009 12 04 . luxury timepieces with a feminine spirit . manila standard today . archived from the original on 2011 02 20 . retrieved 2011 02 20 . a b bobolicu georgiana 2009 02 27 . bedat & co. taken over by malaysian company . softpedia . archived from the original on 2011 02 20 . retrieved 2011 02 20 . founders of bedat & c sophisticated watches . fox s gem shop http www.foxsgemshop.com . retrieved may 18 2011 . external link in publisher help constanza frank s. 2000 21 13 . gucci acquires bedat & co. . allbusiness.com . archived from the original on 2011 02 20 . retrieved 2011 02 20 . check date values in date help queen at watch boutique launch at starhill . star metro http thestar.com.my . january 3 2009 . retrieved february 23 2011 . external link in publisher help ariel adams . bedat & co. watch company saved sold to malaysian firm . luxist http www.luxist.com . retrieved may 18 2011 . external link in publisher help wei koh june 2010 bedat & co. ascension of the brand ytl community http www.ytlcommunity.com retrieved may 18 2011 external link in publisher help europa star the grand dance of the hypocrites october 17 2011 my lifestyle news the feminine luxury of time bedat & co october 26 2011 http www.roseironworks.com index.php option com content & view article & id 95 & itemid 117 a b c d bedat the couture show http www.thecoutureshow.com may 6 2011 retrieved jun 17 2011 external link in publisher help baselworld exhibitor information july 16 2013 idex online united brands lists top 10 industry brands for 2011 may 26 2011 ytl community a star studded affair at starhill gallery s a journey through time iii december 14 2009 a journey through time a joyous finale at starhill gallery s a journey through time iv december 13 2010 starhill gallery seven winners crowned at starhill gallery s a journey through time v december 10 2011 starhill gallery a fitting finale to a marvellous journey december 2 2012 http my.asiatatler.com events starhill gallery watch and jewellery awards 2013 https www.facebook.com bedatandco posts 10152454655226776 http www.irdirect.net pr release mw 131073441 world tempus bedat & co eleanor cardozo may 9 2012 a b the philippine star model mandy santos designs for moms and kids september 26 2012 the philippine star mandy santos is bedat & co s woman of caliber november 28 2012 starhill starhill issue 6 july 16 2013 http www.carlypaoli.com rnews read 37 http markets.financialcontent.com mi.kansascity news read 28415349 http www.dailymail.co.uk tvshowbiz article 2815257 carly paoli honours pulitzer prize winning photojournalist international women s media foundation courage awards.html http www.carlypaoli.com rnews read 41 external links edit official website eleanor cardozo starhill gallery luxury channel retrieved from https en.wikipedia.org w index.php title bedat % 26 co & oldid 731844484 categories companies of malaysiawatch brandswatch manufacturing companies of switzerlandhidden categories cs1 errors external linkscs1 errors datesarticles with a promotional tone from july 2013all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages espa olfran ais edit links this page was last modified on 27 july 2016 at 21 28 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view