1965 brand revived in 2014 by panasonic headquarters kadoma osaka japan key people fumio ohtsubo president products dj sets headphones synthesizers turntables parent panasonic corporation slogan ideas for life . website http www.technics.com technics tekunikusu is a brand name of the panasonic corporation a company that produces a variety of electronic products . contents 1 description 2 history 3 notable products 3.1 early 1960s 3.2 late 1960s early 1970s 3.3 mid 1970s 3.4 late 1970s 3.5 early 1980s 3.6 mid 1980s 3.7 1990s 4 see also 5 references 6 external links description edit under the brand name technics the company produced a variety of hi fi products such as turntables amplifiers receivers tape decks cd players and speakers for sale in various countries . it was conceived for a line of high end audio equipment to compete against brands such as nakamichi . from 2002 onwards products have been rebranded panasonic except in japan and the former soviet union where the brand remains in high regard . in europe and the usa the brand continues to be applied to dj equipment electronic pianos and micro hi fi systems . history edit technics was introduced as a brand name for premium loudspeakers marketed domestically by matsushita in 1965 . the name came to wider prominence with the international sales of direct drive turntables . in 1969 technics launched the sp 10 the first direct drive model for the professional market followed in 1971 by the sl 1100 for the consumer market . the sl 1100 was used by the influential dj kool herc for the first sound system he set up after emigrating from jamaica to new york . 1 this latter model was the predecessor to the sl 1200 which as the upgraded sl 1200 mk2 became a widely used turntable by djs . a robust machine the sl 1200 mk2 incorporated a pitch control mechanism or vari speed and maintained a relatively constant speed with low variability which proved popular with djs . the sl 1200 model often considered the industry standard turntable continued to evolve with the m3d series followed by the mk5 series in 2003 . despite being originally created to market their high end equipment by the early 1980s technics was offering an entire range of equipment from entry level to high end . in 1972 technics introduced the first autoreverse system in a cassette deck in its technics rs 277us and in 1973 it introduced the first three head recording technique in a cassette deck technics rs 279us . in 1976 technics introduced two belt driven turntables for the mass market the sl 20 and sl 23 . the principal difference between the two models was the addition in the sl 23 of semi automatic operation and an adjustable speed control with built in strobe light . they offered technical specifications and features rivalling much more expensive turntables including well engineered s shaped tonearms with tracking weight and anti skate adjustments . at the time they were introduced the sl 20 and sl 23 which sold for 100.00 and 140.00 respectively set a new performance standard for inexpensive turntables . 2 notable products edit technics audio products su c01 stereo preamplifier 1979 typical receiver c. 1980 sa 202 su z980 120w stereo amplifier and st z980 am fm tuner mid 1980s early 1960s edit sx 601 electronic organ 1963 an origin of technics sx keyboard series the result of cooperative works of national electronic organ company panasonic group and ace tone precursor of roland corporation . after the 1970s this product line was branded technitone as a brother brand of technics and newer electronic musical instruments were branded technics . eab 1204 loudspeakers 1965 a premium loudspeakers later renamed to sb 1204 . it was also nicknamed technics 1 and referred as the origin of technics brand . 3 late 1960s early 1970s edit sp 10 direct drive turntables 1969 first direct drive model for the professional market sl 1100 direct drive turntables 1971 for the consumer market rs 277us autoreverse cassette deck 1972 rs 279us three heads recording cassette deck 1973 mid 1970s edit sa 8500x the biggest quadraphonic receiver technics ever built with integrated cd4 demodulation rs 858us quadraphonic 8 track player recorder sh 3433 4 channel quadraphonic audioscope sa 50xx budget amplifiers ranging from 150 cheapest to 600 most expensive late 1970s edit rs 1500 1700 series of open reel tape decks ; sa 100 400 600 800 1000 receivers sl 1400 sl 1500 sl 1600 sl 1700 sl 1800 direct drive turntables sl 1300mk2 sl 1400mk2 sl 1500mk2 sl 150mk2 no tonearm quartz synthesizer direct drive turntables professional series new class a amplifier series launched featuring inter alia se a3 se a5 high output power amplifiers su c01 su c03 su c04 amplifiers a concise line of home audio consisting of amplifier tuner and cassette deck 4 sb f1 sb f01 sb f2 and sb f3 monitor speakers 2 way sealed casing aluminum box speakers 5 sy 1010 analog synthesizer 1977 6 9000 professional series a series of stack able or rack mountable units included the se 9060 amp su 9070 pre amp sh 9010 equalizer sh 9020 meter unit and st 9030 tuner . these pro series components replaced the earlier se 9600 amp su 9700 pre amp and st 9300 9600 9700 tuner that were deemed too large . the 9000 pro series was introduced because of demand for smaller quality components . the european version of the pro series had a different faceplate than the us version 18 vs. 19 . because of the narrower faceplate the european version required special rack brackets to be rack mountable . the brackets came with the european version of the sh 905st professional series rack . the only difference between this rack and the us version was inclusion of those brackets . as a result the brackets are ultra rare and even the rack was sold in limited numbers in the usa . sb 10000 loudspeaker . top of the line technics speaker at a cost of 12 000 usd . they featured a tweeter made of boron . a used pair sold for 32 050 usd around 2010 in germany . se a1 amp . top of the line technics amp at a cost of 6 000 usd . su a2 pre amp . top of the line for technics at a cost of 8 000 usd . sb e100 and sb e200 loudspeakers . these were both designed with the sb 10000 in mind . the sb e100 looked like the 10000 with the bass enclosure turned on its end with the mid tweeter section mounted on top . the sb e100 was made of mdf with rosewood veneer . the sb e200 was made of rosewood and while more similar in design to the sb 10000 it was virtually the same as the sb e100 except for the bass box configuration and solid wood . the sb e100 was designed to sit on the floor while the sb e200 could sit on a table or pedestal . the sb e100 had slightly better specs than the sb e200 due to construction . neither of them were released for the us market . rs 9900us tape deck top of the line tape deck at the time and quite at home with the 9600 series components listed above . it was a two piece behemoth that sold for 2 000 in 1977 78 . rs m95 tape deck this deck replaced the 9600 in the same way as the 9000 professional series components replaced the 9600 . it was much smaller less expensive 1400 and had better specs than the rs 9900us it replaced resulting in better sound . early 1980s edit su v3 v4 v5 v6 v7 v8 v9 stereo integrated amplifiers se a3mk2 se a5 se a5mk2 se a7 power amplifiers and su a4mk2 su a6 su a6mk2 and su a8 preamplifiers sv p100 digital audio recorder using vhs tapes . also available as the sv 100 a stand alone pcm adaptor requiring a separate vcr ; cassette decks with dbx noise reduction sb 2155 3 way stereo speakers 1982 sl d212 direct drive turntable 1982 su z65 stereo integrated amplifier 1982 sh 8015 stereo frequency equalizer 1982 st z45 synthesizer fm am stereo tuner 1981 rs m216 cassette deck 1982 direct drive linear tracking turntables sl 10 sl 15 sl 7 sl 6 sl 5 and sl v5 vertical mid 1980s edit technitone e series 1983 one of the earliest pcm sampling organ in japan . sx pv10 pcm digital piano 1984 one of the earliest pcm sampling piano in japan . sy dp50 pcm digital drum percussion 1985 7 1990s edit the two subwoofers listed below sst 25 35hz along with the sst 1 loudspeakers weren t intended for home use but are quite at home there as long as have room for them . use in a small room can result in drywall damage and a fish tank should not be in the same room . they were actually intended for large venue such as theater ballroom or outdoor use . both were passive sub woofers that came with a separate amplifier . sst 25hz super bass exciter sub woofer . top of the line technics sub cost when new is unknown . sst 35hz super bass exciter sub woofer . cost was 2500 in 1991 usd . sst 1 loudspeaker . cost was 2000 in 1991 usd . these were meant to be mated with the sst 25hz or 35hz sub woofers . hi quality power amps mainstream receivers dolby pro logic receivers sx kn series electronic keyboards including the arranger keyboards kn3000 kn5000 kn6000 and kn7000 competing with the same market as the yamaha tyros sx wsa1 digital synthesizer 1995 utilizing acoustic modeling synthesis pcm sample physical modeling resonator 8 technics musical instruments national sx 601 electronic organ 1963 sx pv10 pcm digital piano 1984 sx pr902 digital ensemble piano see also edit companies portal list of phonograph manufacturers references edit history of the record player part ii the rise and fall . reverb.com . retrieved 5 june 2016 . vintage technics database . retrieved 2011 03 08 . 50 50 years history of radio division . . matsushita electric industrial co.ltd . not for sale the brand name technics was formed in the conversations between naraji sakamoto audio product designer of panasonic and chairman of kawamoto musen a home electronics dealer in nipponbashi osaka . technics c01 on the vintage knob technics sb f1 on the vintage knob technics sy 1010 analog synthesizer . synthesizer database sequencer.de . sy dp50 catalog clip in japanese . technics . technics wsa1 digital synthesizer . synthesizer database sequencer.de . historical products technics panasonic audio products list . audio heritage in japanese . other older technics products site in japanese . vintage technics . archived from the original on 2011 07 22 . dead link information about older technics products technitone forever in japanese . archived from the original on september 2 2011 . technitone electronic organ database including history and models external links edit wikimedia commons has media related to technics audio brand . official sites general technics dj home page technics musical instruments home page technics hi fi audio the exclusive online audio museum thevintageknob with technics audio products history 1960 2000 v t e panasonic subsidiaries current matsushita seiko panasonic avionics corporation panasonic cycle technology panasonic electric works acquired 2012 sanyo acquired 2009 anchor electricals acquired 2007 universal lighting technologies former jvc spun off mca inc. sold brands eneloop kdk lumix national phased out panasonic quasar technics varicam products list consoles 3do interactive multiplayer panasonic m2 panasonic q jungle other bicycles camcorders cd interface hospi lenses lumix cameras mn103 panapet panasonic jr 200 panasonic toot a loop radio toughpad panasonic tr 005 formats and standards d5 hd m 3di standard microp2 mii p2