citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . september 2009 learn how and when to remove this template message plan b skateboards industry sports equipment and sportswear founded 1991 headquarters vista california and landover maryland products skateboards clothing skateboard equipment website www.planbskateboards.com plan b skateboards is a skateboarding company based in costa mesa california united states . 1 it was founded by brian johnson and co owned by mike ternasky and professional skateboarders danny way and colin mckay who all played a big role in the company s success . it is now co owned by morgan johnson brian s son and his friends brothers ramy and mark farah . plan b sells both soft and hard goods including skateboard decks and wheels jeans hooded jumpers and jackets . 2 contents 1 history 1.1 1991 1993 formation johnson s super team questionable 1.2 1994 1997 ternasky s death revolution 1.3 2005 2010 relaunch billabong deal 1.4 2010 onward new ownership rodriguez s departure branch distribution true 2 team 2.1 professional 2.2 former 3 references 4 external links history edit 1991 1993 formation johnson s super team questionable edit the original plan b skateboarding team was founded in 1991 by brian johnson 3 who had departed from the h street company that he had formerly managed with tony magnusson . johnson to the dismay of magnusson also managed to convince numerous team riders to assist with the development of the new brand . 4 the company was formed as part of the dwindle distribution company at that time overseen by steve rocco and rodney mullen and johnson s intention was to create a super team with riders such as way mckay mullen mike carroll matt hensley and rick howard . 3 rocco explained in a 2012 interview that the story of plan b is a difficult one to tell . everybody you know had a different idea of what plan b was or was to become depending on you know mike s vision that he was giving you at the time . johnson s intentions have been compared to the dream team concept that came to fruition in the american professional basketball league the nba . at that time riders were progressing at such a rapid pace that johnson was able to draw upon a pioneering movement to fulfill his aspirations . for example way quit his position on the powell peralta team a decision for a professional skateboarder at the time due to the reputation of the company due to the inability of the company to support his rate of development . way has stated that brian was one of those guys that he would know you know if somebody had that potential before anyone else could ever see it you know ternasky was dissatisfied with the skateboarding industry at the time an industry primarily composed of older business owners who were no longer directly involved with skateboarding and proceeded to initiate a rebirth of the industry providing the team riders in his new company with a level of freedom that had not been witnessed up until the formation of plan b. rocco further explained people just wanted to be a part of it because it was so rad . 5 after forming the foundations of the plan b company ternasky proceeded to exert a potent influence upon the team riders with mullen s relationship with ternasky of particular significance . at the time the origins and defining core of mullen s skateboarding freestyle skateboarding was losing popularity at a rapid rate and mullen was forced to seriously consider the viability of his future as a professional skateboarder . both stacy peralta and rocco had attempted to persuade mullen to adapt to street style skateboarding but he was initially resistant ; however ternasky expressed to rocco that he believed that he could facilitate the transition but rocco replied yeah right you ll never get him to be able to do that stuff . however a strong bond developed between the two and photographer jacob rosenberg explains so what happened with mike and rodney was that he saw something in rodney and he made a couple of comments and i think he saw like holy shit he could really do this if he committed to it . mullen subsequently filmed street style parts for three videos questionable 1992 second hand smoke 1993 and virtual reality premiered june 11 1993 at la jolla museum of contemporary arts while ternasky was at the helm of the company 6 7 8 9 mullen also introduced two newly invented tricks in questionable the kickflip underflip and the casper slide . citation needed rocco expressed the belief that ternasky s work with mullen was just flat out amazing and changed everything . 5 former team rider sean sheffey has described his relationship with ternasky in the following manner if there was something that we were having a problem with you know sit down and speak with us about these things and why isn t this going on or what s the problem here or you need to get this out of your life . it s like a real steady father figure boss big brother you know really great man . 5 professional skateboarder pat duffy who like mckay and way was a member of the original team and has continued on as a plan b rider for the company s second phase has maintained ternasky s influence throughout his entire career stating i was always like nervous like what if what do people think of me look at all these people look at me i can t i couldn t deal with it you know you know he would like take me aside and calm me down and listen man all you got ta do is just go do what you do . don t worry about you know and it was just like you know i ve held onto that for years you know for a long time . 5 at the time of the release of the questionable video in 1992 the plan b team consisted of rodney mullen danny way colin mckay rick howard mike carroll matt hensley pat duffy ryan fabry sean sheffey and sal barbier . upon the release of virtual reality in the following year tony ferguson and aaron artis were added to the team while carroll did not appear in the video . second hand smoke the final video of the ternasky era saw the addition of jeremy wray pat channita and ronnie bertino to the team following the departure of howard carroll sheffey and hensley . 7 8 9 1994 1997 ternasky s death revolution edit in 1994 ternasky was killed in a car accident leaving the ownership of the company in the hands of way mckay and michael ternasky s wife the group decided to temporarily shelve both the company and the team in 1998 following a period of gradual dissolution . mckay has explained that was just the end of that plan b right there . everything that happened after that until it was like laid to rest for just a minute was to me just doesn t really count . it just wasn t the same trying to run plan b skate at the same time and be that young . it was just you know it was a tough thing . 10 ternasky s death was an incredibly significant event for both the skateboarding community and those people who were intensively involved with the plan b brand ; way stated in a december 2012 interview mike was always like to me he definitely installed in me a lot of stuff that is permanently in me . when i m really pushing myself sometimes i have to remember sometimes like you know i really will bring him up in my head and remember certain things he used to say to me and and that s you know sometimes how i get shit done . 11 mullen has also spoken publicly about his relationship with ternasky and explained in a 2002 interview he was such a great person . he would lift you so high and that is why plan b was what it was . and it was clear once mike was gone that it was never the same . 6 a fourth plan b video was produced in 1997 entitled the revolution featuring way mckay and mullen but this was the final video project associated with the first phase of the company . 12 the team roster for the revolution video was rodney mullen danny way colin mckay rick mccrank brian emmers matt hensley pat channita pat duffy and jeremy wray . 12 2005 2010 relaunch billabong deal edit around the year 2005 rumors had emerged regarding the resurrection and relaunch of plan b by both way and mckay . second phase team member paul rodriguez has referred to this period as a time when way and mckay were talking about bringing back the dream ; awakening the giant . fellow recruit and professional skateboarder for plan b pj ladd has stated i had heard about it . that there was like a rumor that plan b was maybe gon na come back and i think it had gotten around how much a fan of it i was as a kid . 10 in 2005 with the financial backing of syndrome distribution way and mckay reformed plan b skateboards maintaining their roles as company co owners as well as professional skaters . 13 14 way has explained for the sake of what we were a part of i think colin and i you know didn t want to let go of the formula that gave us the motivation that pumped out all of those videos and stuff that we were able to pump out . way has revealed that while he and mckay are the co owners of the relaunched company they have adopted the business model that they learnt of from ternasky during his time running the first phase of the company . 10 following the re recruiting of original team rider duffy rodriguez ladd and ryan gallant were the recruited riders from the contemporary skateboarding generation . 15 rodriguez has explained the way i looked at it danny way himself called me and asked me to ride for this company that he spent his career and put his hobby on the line for ... he s putting trust in me to continue that legacy . that s huge . that s an honor . i don t even know what i could compare that to . that s the highest compliment someone could receive . for me it just felt right . 16 ryan sheckler who has referred to way as a legend in every aspect of skateboarding and one of the main dudes i look up to in my life . was then recruited followed by brian wenning . the initial amateur rider who was recruited was ronson lambert ; 17 following lambert s departure felipe gustavo a then unknown skateboarder from brazil and scott decenzo were recruited in 2010 . 18 19 in november 2012 in response to a question asking whether he has been surprised by the relaunch rocco replied am i surprised that plan b got resurrected no not at all . i mean the potential it s you know it s always been there ; it s just you know how do you harness it and focus it and then move it forward . and hopefully they can you know carry on like mike s legacy for him . 10 torey pudwill at that time was with almost skateboards 20 the company that he had achieved professional status with . he was recruited to the professional ranks of the re