crto industry online advertising founded paris france 2005 headquarters paris france number of employees 1850 december 2015 website www.criteo.com criteo is a personalized retargeting company that works with internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser s website . the company currently operates in a total of 30 markets around the world and is headquartered in paris france . 1 on april 7 2011 criteo announced that it hired greg coleman as president . 2 previously coleman served as president and chief revenue officer of the huffington post and executive vice president of global sales for yahoo . 3 criteo enables online businesses to follow up visitors who have left their website without making a purchase using personalized banners which aim to drive potential customers back to the business website . 4 contents 1 history 2 product 3 funding 4 privacy 5 achievements 6 see also 7 references 8 external links history edit criteo was founded in paris france in 2005 by jean baptiste rudelle franck le ouay and romain niccoli . criteo spent the first four years focused on 5 r & d and launched its first product in april 2008 . in 2010 criteo opened an office in silicon valley 6 in an effort to enhance its profile in the usa . in 2012 criteo opened its new headquarters in paris france establishing one of the biggest european r & d centers dedicated to predictive advertising . 7 the center will continue to provide central support to more than 30 markets worldwide on five continents north america europe asia south america and australia . in september 2013 the firm filed for an ipo with us regulators to raise up to 190 million . 8 product edit criteo s product is a form of display advertising . their personalized retargeting solution displays interactive banner advertisements generated based on the online retail browsing preferences and products for each customer . the solution operates on a pay per click cost per click cpc basis 9 meaning that advertisers pay only for the consumers that click on the banner and return to their website . additional retargeting solutions operate on a cost per thousand impressions cpm or cost per engagement cpe basis . the most common and simple form of retargeting is basic static retargeting 10 where a single static banner is shown to all viewers who have left a particular website . retargeting specialists then introduced a slightly more complex form of segmented retargeting . 11 this second generation of retargeting enables to display one of a few pre created messages to lost visitors based on a particular browsing category they fall into . in september 2010 criteo debuted its self service cost per click 12 cpc 13 bidding platform that lets advertisers place bids on display retargeting campaigns and see changes and optimize campaigns in real time . the criteo performance optimization platform allowed display advertisers and agencies to set retargeting campaigns 12 based on category and allow advertisers to bid a different cpc per product category . this is similar to google adwords but for display retargeting ads . criteo s platform allowed for cost per click bids to be set down to the individual product level . 14 for example if a retargeted ad displays three products the consumer had browsed on the site a different cost can be assigned to each product displayed within the single ad . funding edit criteo has secured a total of 17 million in funding with 3m in a first institutional round in march 2006 coming from french private equity firm agf and elaia partners and 9m in a second round in january 2008 led by index ventures . 15 the company displays over 4 billion banners per month but does not disclose the geographical breakdown for those banners . in may 2010 criteo raised a further 7 million of funding from bessemer venture partners 16 bringing the total to 24 million . wxp 17 privacy edit in september 2010 criteo began a campaign 18 regarding the use of the popular retargeting and its impact on consumer privacy . the campaign aimed to reassure consumers about personalized retargeting and data driven marketing tactics . the company denies it relies on personally identifiable information pii and doesn t track identifiable information no data is shared with advertisers or publishers and no third party data used for targeting purposes . retargeting only uses anonymous information 18 from the merchant s site . achievements edit criteo won the 2010 web award for outstanding achievement in web development . 19 criteo s client boden won the clickz connected marketing award 20 for best use of display advertising for its personalized retargeting campaign implemented by criteo . see also edit ad tracking adroll dotomi rakuten website visitor tracking references edit criteo labs opening ceremony . criteo website . criteo . retrieved 24 january 2013 . online ad exec greg coleman lands at criteo as president kara swisher news allthingsd . allthingsd . retrieved 30 march 2015 . http www.digidaydaily.com data stories why greg coleman bet on retargeting criteo brings scale to display retargeting says ceo rudelle . adexchanger news and views on data driven digital advertising . retrieved 30 march 2015 . criteo brings its personalized banner ads to us launches new pricing program venturebeat news by nadia majid . venturebeat.com . retrieved 30 march 2015 . french retargeting company descends on silicon valley . clickz . retrieved 30 march 2015 . criteolabs opening ceremony . criteo website . criteo . retrieved 24 january 2013 . avik das 18 september 2013 . french ad firm criteo files for 190 million u.s. ipo . reuters . ppc how targeted display can extend your influence . imediaconnection.com . retrieved 30 march 2015 . http www.itvent.com aggregator sources 1 page 8 a b http www.mediapost.com publications fa articles.showarticle & art aid 136034 & nid 118810 cost per click cpc . marketing terms . retrieved 30 march 2015 . allison enright . web advertising criteo makes placing display ads do it yourself internet retailer . internetretailer.com . retrieved 30 march 2015 . criteo brings its personalized banner ads to us launches new pricing program venturebeat news by nadia majid . venturebeat.com . retrieved 30 march 2015 . here comes the french invasion bessemer puts 7 million into ad retargeting startup criteo . techcrunch . aol . retrieved 30 march 2015 . criteo raises 10 million from index ventures . techcrunch . aol . retrieved 30 march 2015 . a b criteo ceo rudelle responds to recent concerns over retargeting and consumer privacy . adexchanger news and views on data driven digital advertising . retrieved 30 march 2015 . criteo wins 2010 webaward for raising the bar for retargeting . webaward.org . retrieved 30 march 2015 . criteo client boden wins clickz connected marketing award . econsultancy.com . retrieved 30 march 2015 . external links edit criteo official website retrieved from https en.wikipedia.org w index.php title criteo & oldid 733144030 categories advertisinginternet marketingcompanies listed on nasdaqcompanies based in paris navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran aisitaliano edit links this page was last modified on 5 august 2016 at 17 55 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark 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