founder giles palmer 1 headquarters brighton united kingdom services social media analytics social media monitoring number of employees 300 website http www.brandwatch.com brandwatch is a social media monitoring company headquartered in brighton england . 1 brandwatch is a self serve application or software as a service which archives social media data in order to provide companies with information and the means to track specific segments to analyse their brands online presence . 2 the tool s coverage includes blogs news sites forums and social networks such as twitter and facebook . users can search data and use charting categorisation sentiment analysis and other features to provide further information and analysis . 3 brandwatch has access to over 80 million sources . 4 contents 1 history 2 overview 3 references 4 external links history edit the company was founded in 2005 by ceo giles palmer 5 in brighton england . palmer initially co founded a web engineering firm called runtime collective later named magpie in april 2000 . 6 in 2004 palmer and the firm won a contract with the british government to build a search engine . 6 after raising funds to take the search engine in a different direction brandwatch was created and completed by 2005 . magpie later became brandwatch and launched in 2007 . 7 overview edit the company has opened additional offices outside of the uk in stuttgart berlin new york chicago and san francisco . 8 9 in september 2015 brandwatch launched a french website . 10 11 brandwatch is a subscription based service with over 1 000 clients . 12 4 13 the company received 6 million in venture capital from nauta capital in march 2012 . 13 in march 2014 brandwatch partnered with gnip a social media api company to release a new application that would allow users to access more social data and analytics . 14 by may 2014 brandwatch had gained 22 million from a new round of funding led by highland capital . 13 on october 29 2015 brandwatch raised 33 million in series c funding led by partech investors to invest further growth in the us . 15 references edit a b butcher mike march 15 2012 . social monitoring service brandwatch raises 6 million to expand in us . techcrunch . retrieved 2012 03 15 . 25 top uk startups . mashable . retrieved 28 june 2014 . hofer shall zach . the enterprise listening platform landscape . forrester research . retrieved 2012 05 17 . registration required help . a b ingrid lunden 22 may 2014 . brandwatch raises 22m to boost its social media monitoring platform . techcrunch . retrieved 28 june 2014 . history . retrieved 28 june 2014 . a b mcclure marji . magpie builds its brand as it helps companies build theirs . information today . retrieved 28 june 2014 . registration required help . james pickford 20 may 2013 . start ups find their feet at sillicon beach . financial times . retrieved 28 june 2014 . registration required help . brandwatch hires for new san francisco office . daily research news online . retrieved 28 june 2014 . ishbel macleod 16 january 2014 . brandwatch hires topsy executives even walser and aaron hayes roth in aftermath of apple acquisition . retrieved 28 june 2014 . new brandwatch launches into france . brandwatch . retrieved 2015 11 10 . jeremy taylor 11 july 2012 . social media monitoring tips tricks and challenges interview with giles palmer ceo and founder of brandwatch . retrieved 28 june 2014 . shane schutte 17 january 2014 . brandwatch and centrastage the impact of subscription models . retrieved 28 june 2014 . a b c garett sloane 22 may 2014 . brandwatch raises 22 million . adweek . retrieved 28 june 2014 . eric carter 20 march 2014 . today in apis brandwatch and gnip team up and 5 new apis . retrieved 28 june 2014 . butcher mike . social intelligence startup brandwatch raises 33m series c to grow in us . techcrunch . retrieved 2015 10 29 . external links edit brandwatch home page retrieved from https en.wikipedia.org w index.php title brandwatch & oldid 739750487 categories companies established in 2005social media companiesbrightonhidden categories pages with login required references or sources navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 16 september 2016 at 18 51 . text is available under the creative commons attribution sharealike license ; 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