carolina lumberton north carolina united states branding wmbf news slogan live . local . latebreaking . channels digital 32 uhf subchannels 32.1 nbc 32.2 bounce tv 32.3 grit tv owner raycom media wmbf license subsidiary llc founded april 20 2006 first air date august 7 2008 ; 8 years ago 2008 08 07 call letters meaning myrtle beach florence sister station s wect wis wcsc tv former affiliations nbc weather plus on dt2 transmitter power 530 kw height 183 m facility id 83969 transmitter coordinates 33 43 50.9 n 79 4 31.4 w 33.730806 n 79.075389 w 33.730806 ; 79.075389 licensing authority fcc public license information profile cdbs website wmbfnews.com wmbf tv is the nbc affiliated television station for the grand strand and pee dee areas of south carolina that is licensed to myrtle beach . it broadcasts a high definition digital signal on uhf channel 32 from a transmitter in bucksville . it can also be seen on time warner cable channel 10 analog 120 digital and 1120 hd . owned by raycom media the station has its main studio on frontage road east along u.s. 17 in myrtle beach as well as one off west cheves street in florence . contents 1 digital channels 2 history 3 availability and replacement 4 programming 5 newscasts 6 references 7 external links digital channels edit channel video aspect psip short name programming 1 32.1 1080i 16 9 wmbf tv main wmbf tv programming nbc 32.2 480i bounce bounce tv 32.3 grit grit tv history edit raycom commenced construction on the station in late 2007 . to date wmbf remains as the only station raycom has built and signed on . the company inherited the construction permit for the station when it merged with the liberty corporation the owner of wis in columbia which had operated a virtual station in the market since the 1990s . wmbf tv signed on for testing in late july 2008 with a station id slide . 2 on august 7 it officially signed on at 11 59 p.m. with nbc welcoming the station on air the following day on today nbc nightly news and late night with conan o brien . the sign on of wmbf occurred in time for the opening ceremonies of the 2008 summer olympics . before wmbf s launch the myrtle beach florence area was one of only a few areas along the east coast without its own nbc affiliate . traditionally wect in wilmington was the affiliate of record for myrtle beach and the grand strand while wis served florence and the pee dee . however both stations were available on most of the cable systems in the area . with wmbf s sign on wect and wis were dropped from cable systems due to federal communications commission fcc rules . wect has long provided grade b coverage to myrtle beach but this ended on september 8 2008 when wilmington s early digital transition moved that station to the uhf band . while myrtle beach itself is just outside the fringe of wect s digital signal north myrtle beach is just inside it . wect and wis have been sister stations since raycom s merger with liberty in 2005 . wmbf signed on without an analog signal joining several other digital only television stations in the united states such as kpxj in shreveport louisiana wmfd tv in mansfield ohio and kvmd in southern california . since the sign on its digital signal had been multiplexed with nbc weather plus until the national network s demise on december 1 2008 . wmbf cost 10 million to build . 3 wmbf dt2 previously carried a 24 hour local news and weather channel called wmbf news xtra which launched in june 2009 on the same channel that was occupied by the defunct nbc weather plus programming consisted of simulcasts and repeats of both newscasts and weather reports . it was replaced with bounce tv on september 26 2011 . availability and replacement edit florence the market s largest city in terms of population is just outside wmbf s over the air fringe area . this is because it must conform its signal in order to protect the digital signal of wrlk tv also on channel 32 in columbia . however the station is available on all of the market s cable systems . according to its website wmbf now holds the channel 10 position on the south carolina time warner cable system where wis was located . wmbf s terrestrial digital signal does not reach the north carolina side of the market including lumberton . however parts of that area once received wect s analog signal from only 10 15 miles away in nearby bladen county . the digital signal in delco in central brunswick county reaches lumberton but not all of robeson county . wmbf is also seen on metrocast formerly northland cable in bennettsville . in georgetown county part of the charleston market wmbf is carried in most of the southern grand strand . the surfside beach area lost both wect and wis but wcbd tv in charleston remained on the lineup until 2013 . cable systems in the southern end of the grand strand in debordieu beach do not carry wmbf but it can be received by antenna there . 4 5 6 despite how young wmbf is it was previously carried out of market in cheraw on digital cable channel 805 . that area is in chesterfield county which is part of the charlotte market . programming edit syndicated programming on wmbf includes who wants to be a millionaire access hollywood crime watch daily and the real . newscasts edit wmbf was the first in the market to broadcast its local newscasts in high definition . cbs affiliate wbtw began broadcasting in high definition in 2013 . and abc affiliate wpde began broadcasting in hd in 2015 . wmbf is also the only station in the market to offer local news weeknights from 4 6 30 but unlike the other two raycom media stations based in south carolina wis and wcsc wmbf does not have a 7 p.m. newscast nor does it air a noon newscast during the week . it uses the nbc flagship theme from the nbc collection by frank gari and gari communications inc. wmbf shares regional news content with other raycom media stations in the carolinas and throughout the southeast . in addition to its main studios it operates a florence bureau on south cashua drive . the station uses a mobile weather vehicle known as the wmbf news storm chaser that was obtained from a local dealership . references edit http www.rabbitears.info market.php request station search & callsign wmbf station myrtle beach sc hdtv page 50 avs forum home theater discussions and reviews . avsforum.com . https web.archive.org web 20120928075349 http www.broadcastingcable.com blog station to station 8316 myrtle beach paper salutes new station.php rssid 20112 . archived from the original on september 28 2012 . retrieved may 27 2009 . missing or empty title help http www.twcsc.com allhosted programminginfo channellineups.asp http www.timewarnercable.com carolinas programming channelchangeupdate.html find us on tv wmbf news channel list . wmbfnews.com . 5 august 2008 . external links edit wmbf tv website wmbf tv mobile wmbf dt3 this tv query the fcc s tv station database for wmbf tv v t e television stations in the pee dee region including myrtle beach and florence south carolina reception may vary by location and some stations may only be viewable with cable television digital television wbtw 13.1 cbs 13.2 mntv antenna wpde 15.1 abc 15.2 news weather wwmb 21.1 cw 21.2 cw whmc 23 wjpm 33 xx .1 pbs xx .2 create xx .3 world wunu 31.1 pbs 31.2 kids 31.3 explorer 31.4 north carolina wmbf 32.1 nbc 32.2 bounce 32.3 grit wfxb 43.1 fox 43.2 qvc 43.3 this tv 43.4 metv south carolina broadcast television areas by city augusta ga aiken charleston charlotte nc columbia greenville sc myrtle beach savannah ga hilton head north carolina broadcast television areas by city asheville charlotte greensboro greenville nc myrtle beach sc norfolk va raleigh wilmington v t e nbc network affiliates in the state of south carolina wcbd 2 charleston wyff 4 greenville wis 10 columbia wmbf 32 myrtle beach see also abc cbs cw fox ion mynetworktv nbc pbs other stations in south carolina v t e raycom media abc network affiliates kaitnbc kltv kswo kxxv krhd cd ktre wloxcbs wtvm cbs network affiliates kauz1 kfda kfvs kgmb kold ksla wafb wbtv wcsc woio wtoc wtol the cw affiliates kauz dt21 kvhp dt21 kwes dt2 kwab dt2 wqwq kfvs dt2 wqtv wupv1 fox network affiliates kmsb1 knin1 kvhp1 kyou1 wbrc wdbd1 wdfx wflx1 wfxg wpgx wsfx1 wtnz wupw1 wvue1 wxix wxtx1 mynetworktv affiliates kfve kgmd kgmv1 sp kttu1 wbxh wloo1 wuab nbc network affiliates kcbd khnl khbc kogg kplc kwes kwab waff walbabc wave wdamabc wect wfie wis wlbt wmbf wmc wsfa wwbt telemundo affiliates keyu kltv dt3 kscm lp kswo dt2 ktle lp ktre dt2 radio stations keyu fm ktxc other assets raycom sports acc network bounce mediap katz broadcastingp acquisitions drewry communications the liberty corporation lincoln financial media 1 raycom operates these stations through ssa . sp raycom operates through a ssa . sale pending fcc approval . 2 raycom has partial ownership stake in these companies . retrieved from https en.wikipedia.org w index.php title wmbf tv & oldid 738612592 categories nbc 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