type public traded as nasdaq pcln nasdaq 100 component s & p 500 component industry travel technology founded 1997 headquarters norwalk connecticut united states key people jeffery h. boyd chairman and interim ceo products booking.com priceline.com agoda.com kayak.com rentalcars.com opentable revenue us 10.64 billion expected 2016 sales 1 website www.pricelinegroup.com the priceline group is an american based 2 provider of travel and related online services to consumers and local partners through six primary brands booking.com priceline.com agoda.com kayak rentalcars.com and opentable . collectively the priceline group operates in over 200 countries and territories in over 40 languages . it made 86 % of its bookings outside the united states in 2015 and is the biggest online travel agency worldwide . 1 formerly known as priceline.com llc the company was officially renamed in april 2014 to reflect its evolution to a company with multiple independently operated brands . 3 booking.com is the company s main platform . 1 in 2014 darren huston was named chief executive officer of the priceline group a role previously held by jeff boyd . 4 on april 28 2016 huston was forced to resign following an extramarital affair . boyd was named the interim ceo . 5 contents 1 history 1.1 acquisitions 2 competitors 3 references history edit in 1997 priceline.com an online travel site launched using its signature name your own price bidding model . in 1999 the priceline group underwent its initial public offering and reached 12.9 billion in market value on the first day the highest first day value for a corporation at the time . this same year the company also experimented with selling other products and services such as groceries gasoline home mortgages cars and more through its name your own price service . this offering was later discontinued in 2000 . jeff boyd was named chief executive officer in 2002 and remained in that role until becoming chairman of the board for the priceline group in 2013 . 6 acquisitions edit in 2004 priceline.com entered the hotel retail space by acquiring a major stake in travelweb as well as active hotels . in 2005 the priceline group purchased booking.com and merged it with active hotels . 7 in 2007 the priceline group then acquired agoda.com an asian based online hotel retailer . 8 in 2010 the priceline group acquired traveljigsaw a multinational rental car service which is known today as rentalcars.com . 9 kayak the travel metasearch engine company was acquired by the priceline group in 2013 . 10 in 2014 the priceline group purchased opentable in an all cash deal totaling 2.6 billion dollars . 11 the priceline group also owns corporate flights and rocketmiles 12 as well as rideways competitors edit companies portal bookit.com expedia inc. hotwire.com travelocity orbitz hotels.com travix international b.v. airbnb asiatravel.com skyscanner references edit a b c cardenal andr s september 2 2016 . why this analyst raised his priceline group price target 22 % the motley fool . the motley fool . retrieved 5 september 2016 . http www.pricelinegroup.com about contact why priceline needed a new name . business week . retrieved 26 december 2014 . darren r. huston . investing business week . retrieved 26 december 2014 . priceline ceo resigns after relationship with employee jeff boyd . business insider . retrieved 24 december 2014 . why priceline s purchase of booking.com was the most profitable deal of the 2000 s . tnooz . retrieved 24 december 2014 . priceline.com acquires asian online hotel reservation service company agoda . reuters.com . retrieved 24 december 2014 . priceline acquire car rental firm travel jigsaw as part of expansion drive . tnooz . retrieved 24 december 2014 . priceline snaps up kayak for 1.8 billion . cnbc.com . retrieved 24 december 2014 . priceline reserves opentable for 2.6 billion . forbes.com . priceline to acquire chicago startup rocketmiles says report . chicagotribune.com . retrieved 19 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