former type private industry marketing research consulting fate dissolved by remaining founder founded 1984 defunct 2015 headquarters bandon oregon united states key people stephanie yanez art spinella products publications data services consulting lease portfolio analysis executive sessions slogan clarity . context . vision . website cnwmarketingresearch.com cnwmr.com cnw marketing research inc. cnwmr known primarily as an automotive marketing research company was a private company founded in 1984 . it operated separate research offices covering the automotive computer electronics housing and personal investment industries as well as a research office covering political issues . 1 2 cnw was a reclusive firm and has been the subject of some controversy see below with subscribers in nine countries including government agencies wall street brokerage houses and financial institutions . major clients included gannett newspapers time inc. meredith publishing better homes et al. as well as a long list of corporate clients . the cnw stands for coastal northwest a consumer magazine founded by stephanie yanez spinella and husband art spinella which was published for only one test issue . 2 beginning as coastal northwest publishing company in 1983 according to art spinella it became cnw marketing research in 1984 . the slash was dropped with the advent of the internet making its name cnw marketing research inc. as of february 2015 after the death of co founder art spinella the company has closed its doors according to a statement from stephanie yanez spinella on the main cnw site . 3 cnwmr performed research into consumer motivations and decisions in automotive purchases and reports a variety of data related to market forecasting . the company s website states that its research and data publications are provided to more than 10 000 subscribers in print and on line formats with annual subscription prices list as beginning at 400 . 4 5 it publishes a monthly retail automotive summary periodical home and shelter update newsletters purchase path studies sales forecasting and other industry analyses . 6 current leasing and other trends are tracked regularly through data gleaned from insurance companies providing a unique data view used by the automotive industry industry analysts and government agencies . 2 contents 1 key personnel 2 offices 3 controversy 4 references key personnel edit art spinella was named automotive division president or company president in 2001 1 2002 6 or 2003 7 according to various accounts after serving as vice president and general manager since 1992 . often misattributed as the president in articles from 1992 through 2000 8 9 10 he was described as an auto leasing newsletter editor and director of automotive research at the company prior to 1992 . 11 12 stephanie yanez is currently listed as the ceo previously identified as president of cnwmr in 1995 2 until as recently as 2003 . 13 offices edit the company s website lists only a bandon oregon p.o. box as an address and its call centers data center and field offices are off limits to clients and other visitors . 1 controversy edit cnwmr s publication from dust to dust 14 15 states that for the 2005 model year a hummer h2 or h3 but not the h1 is more efficient in terms of cost per lifetime mile than a prius . while a prius is one third the weight of a hummer and gets between four and six times better fuel economy cnwmr argued the hummer vehicles are built using less costly technology and are driven more over their lifetime . cnwmr calculates most expenses occur during construction and disposal not during operation . additionally their efficiencies are based on priuses lasting fifteen years during which their owners drive only an average of 109 000 mi 175 000 km 16 whilst cnwmr expects hummers to be driven more than 300 000 mi 480 000 km over their lifespan . 14 arguments against the claim call the methods of analysis that produced these figures questionable . 17 18 19 cnwmr responded to many of these questions with more details clarification needed about their methods . 20 21 22 cnwmr has since added data for 2007 2008 model year cars in the june 2008 release of their from dust to dust study and the prius cost per lifetime mile fell 23.5 % to 2.191 per lifetime mile while the h3 cost rose 12.5 % to 2.327 per lifetime mile . 2 the prius and smaller hybrids in general now cost less per mile than any large suv but still more than most normal economy cars according to their own data . references edit a b c frequent questions company website . cnwmr . retrieved on 2007 08 12 . cite error invalid ref tag ; name faq defined multiple times with different content see the help page . a b c d associated press . from deep in the woods he tracks autos oregon man follows the money trail by computer the wichita eagle via nl.newsbank.com 1995 03 05 . retrieved on 2007 08 12 . 1 company website . retrieved on 2015 08 22 . about us company website . cnw marketing research inc. retrieved on 2007 08 12 . products company website . cnw marketing research inc. retrieved on 2007 08 12 . a b roberts ted . interview with art spinella president cnw marketing research . automotive digest via automotivedigest.com 2007 04 19 . retrieved on 2007 08 12 . automotive news world congress speakers . commercial website . automotive news . retrieved on 2007 08 12 . hudson thomas b. consumer leasing and personal property financing developments early termination provisions in automobile leasing contracts . business lawyer via highbeam.com 1993 05 01 . retrieved on 2007 08 12 . brown warren and leslie walker 3 big carmakers to create net site for buying parts . the washington post via highbeam.com 2000 02 26 . retrieved on 2007 08 12 . knight ridder . u.s. built cars score high in new survey the buffalo news via nl.newsbank.com 1995 03 07 . retrieved on 2007 08 12 . bryant adam . chrysler takes steps to lift sales . the new york times via timesselect select.nytimes.com subscription required 1991 08 30 . retrieved on 2007 08 12 . bryant adam . oldsmobile cutting rate on leases . the new york times via timesselect select.nytimes.com subscription required 1991 12 06 . retrieved on 2007 08 12 . simon ruth and zachery kouwe . why a rate cut might hurt you . the wall street journal via wsj.com 2003 06 23 . retrieved on 2007 08 12 . a b spinella art 2007 03 27 . dust to dust the energy cost of new vehicles from concept to disposal the non technical report pdf . cnw market research inc. retrieved 2009 04 07 . automotive energy . retrieved 2012 05 28 . spinella art 2007 08 20 . why 100 000 miles for prius pdf . cnw market research inc. retrieved 2009 04 07 . the hummer vs. the prius san francisco chronicle june 4 2007 brendan i. koerner tank vs. hybrid is it possible that a hummer s better for the environment than a prius is slate magazine march 18 2008 cecil adams are electric cars really more energy efficient the straight dope april 4 2008 spinella art 2007 08 20 . response to pacific institute hummer versus prius may 2007 pdf . cnw research . retrieved 2009 04 07 . spinella art 2008 03 19 . response to slate s green lantern column by brendan i. koerner pdf . cnw market research inc. retrieved 2009 04 07 . spinella art 2008 03 20 . response to comment s on slate pdf . cnw market research inc. retrieved 2009 04 07 . retrieved from https en.wikipedia.org w index.php title cnw marketing research & oldid 677365448 categories privately held companies based in oregoncompanies established in 1984companies disestablished in 2015marketing research companies of the united states1984 establishments in oregonhidden categories pages with reference errorspages with duplicate reference nameswikipedia articles needing clarification from october 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 22 august 2015 at 19 40 . text is available under the creative commons attribution sharealike license ; 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