for the city in saskatchewan see moose jaw . moosejaw.com type private industry retail founded 1992 headquarters madison heights mi number of locations 11 1 key people wolfe family products outdoor gear slogan love the madness . website www.moosejaw.com moosejaw.com is an online and brick and mortar retailer specializing in outdoor recreation apparel and gear for snowboarding rock climbing hiking and camping . it was founded in 1992 by two friends who had attended a local camp . moosejaw is known for its nonsensical marketing called moosejaw madness . founders robert wolfe and david jaffe . contents 1 overview 2 see also 3 references 4 external links overview edit moosejaw.com was named a top 50 retailer by internet retailer 2007 2 top 50 retailer by bizrate 2006 best of the web by forbes magazine 3 broken link and a top 500 retailer by internet retailer . 4 moosejaw has been recognized as a leader in online marketing by the new york times 5 broken link outside magazine 6 broken link chain store age magazine 7 broken link and on the cbs evening news in december 2005 citation needed . moosejaw s official name as it appears on their corporate charter is moosejaw mountaineering and backcountry travel inc. . the company is currently in a period of slow but consistent expansion in the american retail store segment . they currently have ten locations which include eight in michigan one in illinois one in colorado and one in missouri . 8 according to its website history the first store opened in 1992 in keego harbor michigan . in november 2011 moosejaw released an augmented reality app designed by marxent labs which allows shoppers to hold their mobile device over the moosejaw catalog and view images of the models in their underwear . 9 on september 1 2012 moosejaw mountaineering opened its newest store in kansas city missouri . the new store is located in the country club plaza ; an upscale retail dining district located south of downtown kansas city . see also edit crowdrise references edit find a shop internet retailer 2007 top 50 forbes magazine article internet retailer top 500 new york times article outside magazine article chain store age magazine article moosejaw find a shop . lauren indvik 13 december 2011 . augmented x ray app boosts retailer s sales by 37 % . mashable . retrieved 7 may 2014 . external links edit official site articles about moosejaw.com moosejaw s digital catalog retrieved from https en.wikipedia.org w index.php title moosejaw & oldid 733499472 categories companies based in oakland county michiganonline retailers of the united statessporting goods retailers of the united statesclothing retailers of the united statescompanies based in michiganretail companies established in 1992madison heights michigan navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 8 august 2016 at 07 19 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view