norfolk and north suffolk slogan more music variety . frequency 102.4 mhz first air date 1 october 1984 format hot ac audience share 13.3 % december 2009 1 owner heart network global radio heart norwich formerly radio broadland was an independent local radio station for norfolk and north suffolk including norwich great yarmouth and lowestoft until early 2009 . the station now part of the national heart network is owned and operated by global radio . contents 1 station history 2 heart re brand 2.1 network restructuring 3 references 4 external links station history edit on 1 october 1984 a new independent local radio station called radio broadland was launched by a norfolk based group with experience in local business newspapers and television but little in radio . several people with solid radio experience were brought in to start the station . russell stuart arrived from gwent broadcasting in newport as managing director mike stewart from radio west in bristol as programme controller and robb young moved from radio orwell in ipswich as sales manager . stewart put together the first team of presenters . nick risby joined from red rose radio in preston tony gillham came from chiltern and bbc bedfordshire dave brown from radio tees rob chandler from radio orwell and adrian finighan from gwent radio . dave brown became programme controller of the station in the late 1990s while rob chandler remained for 30 years including more than 25 years as breakfast presenter until leaving the station in december 2013 . another long server was chrissie jackson who lasted for 27 years including 14 as joint breakfast host until leaving at the same time as rob chandler . bob harris presented a weekly show on the station for a time after it launched while he was living in the area . for the first two years radio broadland went off air at 10pm until 6am the following morning . the station simulcasted on 97.6 fm and 1152am for three years but in 1987 due to national changes in local radio frequencies moved to 102.4 fm . broadland at the end of the 1980s was achieving an audience reach of 50 per cent and average weekly listening of up to 18 hours per listener some of the best in the uk . in 1990 broadland took over suffolk group radio which owned radio orwell in ipswich and saxon radio in bury st edmunds and to reflect the addition of the new stations the company became east anglian radio . the two suffolk stations were renamed and re launched as sgr fm in 1992 . initially radio broadland played both classic hit music and current chart hits but in 1995 the decision was made by the ear group to make better use of the am slot . amber radio was created in norfolk and suffolk playing 60s and 70s music whilst broadland 102 focused more on current and recent chart hits . the ear group continued to be run by the original broadland management team . in 1996 the gwr group bid more than 25 million for the east anglian radio group which later resulted in changes to the station such as networked programming and a new strapline of today s better music mix . the original management remained in different roles with gwr and then gcap but had all left by 2003 . mike stewart and russell stuart were part of a new company norwich radio group which narrowly failed to win a new ilr licence advertised in 2005 for norwich . in 2007 the station reverted to the name of radio broadland adopting more music variety to reflect an emphasis on classic hits in place of chart material . also that year as with all of gcap s one network the station gained a new logo and website . an offer of 375 million for the gcap group from global radio owner of heart and lbc in london and galaxy station was accepted in 2008 . all gcap s senior management departed on completion of the takeover . heart re brand edit in january 2009 radio broadland was renamed as heart norwich as part of a major re branding involving 29 stations owned by global radio . by this time local programming was restricted to daily breakfast and weekday drivetime with all other output networked from london . network restructuring edit on 21 june 2010 global radio announced plans to merge heart norwich with heart ipswich as part of plans to reduce the heart network of stations from 33 to 16 . 1 the new station heart east anglia began broadcasting from norwich on 3 september 2010 . 2 references edit global radio to halve number of local heart stations mediaguardian.co.uk 21 june 2010 heart slims but strengthens radiotoday 21 june 2010 external links edit radio broadland presenter interviews we heart rob and chrissie listen online media uk history of local radio in norfolk stoke holy cross transmitter v t e global radio corporate directors lord allen chairman ashley tabor group ceo richard park executive director stephen miron ceo mark evans cfo owen mcgartol director radio stations the arrow capital capital xtra chill classic fm gold heart lbc lbc london news smooth radio x television channels capital tv heart tv related articles list of global group stations capital digital gcap media capital life capital disney core the storm thejazz century digital jazz fm planet rock real and smooth classic fm tv leicester square thisisglobal.com radio retrieved from https en.wikipedia.org w index.php title heart norwich & oldid 696071439 categories radio stations established in 1984radio stations disestablished in 2010defunct radio stations in the united kingdomdefunct heart network stationsradio stations in norfolk navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a 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