type public traded as kn eabl industry alcoholic beverage founded 8 november 1922 ; 93 years ago 1922 11 08 headquarters nairobi kenya products beer revenue kes 61.3 billion 2014 profit kes 10.4 billion 2014 owner diageo nairobi stock exchange number of employees 1 653 2014 website http www.eabl.com east african breweries limited commonly referred to as eabl is a kenya based holding company that manufactures branded beer spirits and non alcoholic beverages . contents 1 overview 2 history 2.1 1920 1949 2.2 1950 1999 2.3 2000 2010 2.3.1 the beer wars 2.4 2010 to date 3 member companies 3.1 current group companies 3.2 previous investments 4 ownership and listing 5 products 5.1 tusker brands 5.1.1 varieties 5.2 other brands 6 eabl foundation 7 association football sponsorships 7.1 kenyan premier league 7.1.1 tusker f.c. 7.2 cecafa cup 8 see also 9 references 10 external links overview edit the group s headquarters are located in nairobi kenya with subsidiaries in kenya uganda tanzania and south sudan . the group has distribution partners in burundi democratic republic of congo and rwanda . history edit the eabl logo prior to the 2012 rebranding 1920 1949 edit east african breweries limited was founded in 1922 as kenya breweries limited kbl by two white settlers george and charles hurst . the company was owned by the dodd family of kenya . kbl acquired tanganyika based tanganyika breweries in 1935 and 1936 these two companies were merged leading to the creation of the east african breweries limited eabl . 1 the group continued expanding locally through the opening of more breweries such as mombasa brewery . 1950 1999 edit in 1954 eabl got listed on the nairobi securities exchange . this was among the first listings in the region s oldest stock exchange . as a group eabl expanded to uganda through the acquisition of uganda breweries in 1959 . 2 in 1964 the group s subsidiary name was changed from tanganyika breweries limited to tanzania breweries limited tbl following the political unification of tanganyika and the people s republic of zanzibar and pemba to form the united republic of tanzania . this led to increased market for the group through the creation of union . however in 1979 the government of tanzania nationalized tbl as part of the arusha declaration . 3 the group officially opened 1987 central glass industries limited cgi as a producer of glass containers and bottles therefor leading to internal sourcing . by 1990 the dodd family had reduced their shareholding and most of the shareholders were kenyan and the company was very successful . 2000 2010 edit in 2000 diageo acquired majority control of eabl and in the following year the group cross listed its share on the uganda securities exchange . 2 the beer wars edit this period led to the beer wars in east africa between south african breweries international now sabmiller and eabl . the beer wars ended in 2002 when eabl signed license agreements with south african breweries international and agreed to terms for share swap in their subsidiaries kenya breweries limited and tanzania breweries limited now an sabi subsidiary . 2 in the share exchange eabl acquired a 20 % equity stake in tbl and agreed to issue sabi a similar share kenya breweries limited . sabi exited the kenyan market while eabl exited the tanzanian market by handing over its kibo subsidiary to tbl . this partnership gave tbl 98 % share of the market as by the year 2004 . 4 in the same year eabl acquires 100 % of shares in international distillers uganda limited a diageo group company and 46.32 % of the issued shares of udv kenya limited . the partnership between eabl and sab miller in tanzania went through turbulence in 2009 eabl claiming breach of contract by tanzania breweries tbl that led to low quality of eabl s drinks that were produced by tbl and restriction of some of diageo s and eabl brands to enter the tanzanian market . this led to eabl s acquisition of 51 % of serengeti breweries limited sbl 2 and exit from tbl s shareholder structure through a 71.5 million successful secondary offer on the dar es salaam stock exchange in 2011 . 5 sab miller sold it stake kenya breweries to east african breweries . 2010 to date edit in 2013 eabl commenced operations in south sudan through the establishment of east african beverages south sudan limited eabss as a depot in juba in order to reduce over reliance on third party distributors logistical arrangements that led to periodic stock outs . 2 member companies edit the companies that comprise eabl include but are not limited to the following 6 current group companies edit kenya breweries limited kbl nairobi kenya 100 % shareholding the flagship company of the group . established in 1922 and has been the leading brewer in kenya since it began operations . the company s core business is brewing of beer and bottling of non alcoholic malt beverages . 7 uganda breweries limited ubl port bell uganda 98.2 % shareholding ubl has been a leading brewer in uganda since it began operations in 1946 . 8 united distillers vintners kenya limited udv nairobi kenya 46.32 % shareholding udv was established in 1962 . udv kenya limited is majority owned by diageo plc which holds 53.68 % shares . eabl manages the company on behalf of diageo . its core business is the manufacture marketing and sales of spirit based alcoholic beverages . it also imports and distributes premium spirit brands from the parent company . 9 international distillers uganda limited idu port bell uganda 100 % shareholding acquired in june 2012 from selviac nederland is a subsidiary of guinness udv . 10 the company manufactures markets and sales of spirits in uganda . east african maltings kenya limited nairobi kenya 100 % shareholding eaml kenya plays a vital role of supplying quality brewing raw materials in the form of malt barley and sorghum to the brewing units of the eabl group in kenya . east african maltings uganda limited kampala uganda 100 % shareholding eaml uganda plays a vital role of supplying quality brewing raw materials in the form of malt barley and sorghum to the brewing units of the eabl group in uganda . eabl international limited nairobi kenya 100 % shareholding eabli formerly eabl venture was set up in 2009 the venture s business was to focus on building the spirits business in eastern africa and driving the geographic expansion through greater focus to drive a total beverage business and through expansion into new markets such as the great lakes region . eabli operates in southern sudan rwanda burundi and drc through third party supply exports and covering the spirits portfolio for both domestic and duty free sales as well as beer sales in the markets where the group does not have local operations . 11 serengeti breweries limited sbl dar es salaam tanzania 51 % shareholding sbl is the second largest beer company in tanzania with a market share of approximately 28 % of the tanzanian branded beer sector . the company was incorporated in 1988 as associated breweries limited . its name was changed to serengeti breweries limited in 2002 . eabl acquired 51 % of the issued share capital of sbl in october 2010 . 12 east african beverages south sudan limited eabss juba south sudan 99 % shareholding eabss commenced operations in 2013 with the set up of a depot in juba from which it would supply beer and spirits to its distributors . previous investments edit central glass industries limited cgi nairobi kenya established in 1987 as a wholly owned subsidiary to produce glass containers in flint amber and green to internationally required standards . cgi is the leading container glass manufacturer in the east african region . cgi exports more than 50 % of it products to countries such as uganda tanzania ethiopia rwanda burundi eritrea seychelles re union mauritius zimbabwe zambia and angola . 13 cgi was acquired by south african based consol glass in may 2015 for usd 47 million . 14 ownership and listing edit the group s largest shareholder is diageo plc. eabl s primary listing is on the nairobi stock exchange and is cross listed on the uganda securities exchange and dar es salaam stock exchanges . the shareholding in the group s stock was as depicted in the table below 6 east african breweries limited stock ownership rank name of owner percentage ownership 1 diageo & associate companies 50.03 2 others via nse use and dse 49.97 total 100.0 products edit tusker brands edit tusker type beer pale lager premium lager manufacturer diageo country of origin kenya introduced 1922 alcohol by volume 4.2 % regular 5.0 % malt 4.0 % lite website official brand website tusker is the main brand of east african breweries with over 30 % of the kenyan beer market selling more than 700 000 hectolitres per year . tusker is also the largest african beer brand in the diageo group . 15 it is a 4.2 % abv pale lager . the brand was first marketed in 1923 shortly after the founder of kenya breweries ltd george hurst was killed by an elephant during a hunting accident . his remaining founder and brother charles decided to name the company s first ever lager tusker since large male elephants indigenous to east africa were called tuskers . 16 it was in this year that the elephant logo that is synonymous with tusker lager was incorporated . the slogan bia yangu nchi yangu means my beer my country in swahili . in early 2008 the uk supermarket chain tesco began selling tusker followed soon after by sainsbury s. 17 varieties edit tusker sold in keg widget cans and bottles 4.2 % abv pale lager tusker malt 5.0 % abv premium lager tusker lite 4.0 % abv lite lager tusker lager tusker malt lager pilsner and white cap lager have received each a gold quality award at the world quality selections organised yearly by monde selection a highly respected international quality institute . 18 other brands edit the company also makes uganda waragi a 40 % abv brand of waragi a traditional ugandan liquor and the leading branded distilled beverage in uganda . it is triple distilled and made from millet . it is known in uganda as the spirit of uganda . the main markets include other african countries such as rwanda the democratic republic of congo and sudan . 19 in 1965 the enguli act decreed that distillation would only be legal under license and distillers should sell to the parastatal uganda distilleries limited which produced a branded bottled product marketed under the name uganda waragi . white cap lager 4.2 % white cap light3 % pilsner 4.7 % pale lager pilsner ice 5.2 % abv pale lager guinness foreign extra stout 7.5 % abv stout allsopps lager 5.5 % abv lager senator lager 6.0 % abv barley beer president extra lager 6.6 % abv lager bell lager serengeti lager eabl foundation edit the eabl foundation is the corporate social responsibility arm of east african breweries founded in 2005 . it assists people in kenya uganda and tanzania through five areas of activity water supply education and training health environment and special projects . through the skills for life program the eabl foundation provides scholarships for undergraduates 20 in the three east african countries . its ongoing projects include the construction of an optical center in moshi tanzania the support of the sickle cell association of uganda and the donation of an ultra sound machine to kirwara hospital in thika kenya . the foundation has supplied over ksh . 70 million approx . us 972 000 in university scholarships . the eabl foundation conducts special projects in times of disaster and when emergency relief is needed . most recently the