san francisco 2004 founders john welch brad edelman jason rubinstein headquarters san francisco california united states key people marco demiroz ceo products casual game parent glu mobile website playfirst.com playfirst inc. is a san francisco based publisher of casual games founded in 2004 by industry veterans . playfirst s biggest commercial success to date has been its award winning diner dash series 1 which has seen over 550 million downloads and is the gold standard of time management games . 2 3 the popularity of diner dash series prompted many spin off series like wedding dash cooking dash and more . the company s game portfolio also includes the retro style strategy based chocolatier series 1 and the popular adventure hidden object mixing dream chronicles series . 1 from 2005 to mid 2011 playfirst have released 72 casual games for pc and mac counting extra 7 collector s editions and strategy guides thus they have 79 games in total in their game categories . contents 1 history 1.1 2005 2010 early days breakthrough and maintaining the success of dash series 1.2 2010 2015 cancellation of releasing on pc mac and new direction 2 published and or co developed on pc mac platforms 2.1 2011 2.2 2010 2.3 2009 2.4 2008 2.5 2007 2.6 2006 2.7 2005 3 published and or co developed on ios platforms 4 playground sdk 5 references 6 external links history edit 2005 2010 early days breakthrough and maintaining the success of dash series edit playfirst s biggest commercial success to date has been one of its earliest released games diner dash series which was released for the first time on pc mac platforms in 2005 . diner dash was initially developed by gamelab a new york based casual game developer and after foreseeing its huge potential playfirst decided to buy the rights to own the game . the huge success and popularity of diner dash alone from the casual game critics and gamers alike prompted playfirst to continue releasing four sequels for a couple of the following years restaurant rescue 2006 flo on the go 2006 hometown hero 2007 and the fifth boom in 2010 . playfirst has also published diner dash across multiple platforms including pc mac iphone ipad facebook ; consoles like the ds xbox and wii . playfirst games are available in major retailers and on more than 500 sites in 20 languages . many spin off series and games like wedding dash 2007 cooking dash 2008 and hotel dash 2009 were released to maintain the popularity of dash series . however due to lack of creativity and fresh direction they mostly earned lukewarm receptions from game critics and gamers . other non dash successful playfirst games includes the three part retro style strategy based chocolatier series 1 which was released during 2007 and 2009 in collaboration with big splash games . the five part adventure hidden object mixing dream chronicles series was another highlight in playfirst s portfolio . 1 released during 2007 and 2011 in collaboration with katgames dream chronicles was favored by both game critics and casual gamers alike . diner dash chocolatier and dream chronicles are playfirst s most successful game series during their heyday of releasing casual games on pc mac platforms . 2010 2015 cancellation of releasing on pc mac and new direction edit in october 2010 it announced a focus on the mobile and social market after raising 9.2 million from investors also cancelled releasing new casual games in the near future since hotel dash 2 lost luxuries . playfirst s forays into the social gaming market have proven unsuccessful as low user counts forced the company to cancel all of its facebook games diner dash and chocolatier not long after launching them . 4 as of late 2010 the company employed more than 100 workers but laid off an unspecified number of its employees in early december 2011 due to restructuring . other social games veterans who joined the company in late 2010 from playdom and zynga have also left ; however playfirst claims the layoffs will not change its emphasis on the mobile market . 4 on october 8 2012 playfirst emailed its subscribers informing them that the company will cease the production of pc and mac games and move to a new website since november 12 2012 . the email read we have established a firm position as one of the leading producers for ios mobile applications and are currently working on implementing our games into the android marketplace and that current games in its catalogue will still be available for purchase on the third party websites like big fish games gamehouse and so on . on september 3 2014 playfirst was acquired by glu mobile . the official statement from glu mobile ceo niccolo de masi read we are pleased to officially add playfirst to the glu family and look forward to delivering new dash products to a worldwide audience 5 published and or co developed on pc mac platforms edit 2011 edit hotel dash 2 lost luxuries dream chronicles the book of water collector s edition & strategy guide garden dash murder island secret of tantalus dream chronicles the book of fire cancelled 2010 edit tamara the 13th soap opera dash avenue flo special delivery cooking dash 3 thrills and spills collector s edition escape from frankenstein s castle wedding dash 4 ever the fifth gate dream chronicles the book of air collector s edition & strategy guide love and death bitten the palace builder diner dash 5 boom collector s edition & strategy guide alice s tea cup madness 2009 edit gotcha celebrity secrets hotel dash suite success valerie porter and the scarlet scandal avenue flo gemini lost cooking dash dinertown studios passport to perfume dinertown detective agency wedding dash ready aim love dinertown tycoon dream chronicles the chosen child wandering willows diaper dash emerald city confidential chocolatier decadence by design 2008 edit nightshift legacy the jaguar s eye fitness dash daycare nightmare mini monsters parking dash cooking dash the great chocolate chase a chocolatier twist fashion dash wedding dash 2 rings around the world dairy dash pet shop hop dream chronicles 2 the eternal maze doggie dash 2007 edit the nightshift code dress shop hop chocolatier 2 secret ingredients diner dash hometown hero diner dash flo through time diner dash seasonal snack pack mahjong roadshow daycare nightmare wedding dash spongebob diner dash 2 times the trouble dream chronicles zenerchi chocolatier mystery of shark island 2006 edit diner dash flo on the go sandscripts sweetopia spongebob diner dash poker pop diner dash 2 restaurant rescue plantasia pirate poppers egg vs. chicken 2005 edit professor fizzwizzle trijinx chessmaster challenge diner dash subway scramble spellagories published and or co developed on ios platforms edit chocolatier decadence by design cloudy with a chance of a meatballs 2 foodimal frenzy no longer available on app store cooking dash cooking dash thrills and spills diner dash diner dash grilling green dinertown pets dinertown zoo dream chronicles dream chronicles the book of air dream chronicles the book of water egg vs. chicken no longer available on app store hotel dash hotel dash deluxe hotel dash 2 lost luxuries hotel transylvania dash no longer available on app store love & death bitten parking dash soap opera dash wedding dash wedding dash 4 ever playground sdk edit playground sdk is playfirst s game engine . it is discontinued . references edit a b c d e gamezebo 2008 07 25 . 2008 second annual casual game awards winners . gamezebo . retrieved 2008 07 25 . businesswire 2010 02 18 . playfirst announces debut of game changing facebook connect integration in diner dash 5 boom . businesswire . retrieved 2010 02 19 . gamezebo 2011 01 25 . playfirst launches diner dash on facebook . gamezebo . retrieved 2011 01 25 . a b eric caoili 2011 12 06 . layoffs at diner dash house playfirst . gamasutra . retrieved 2011 12 06 . playfirst 2014 09 03 . glu mobile completes acquisition of playfirst . playfirst . retrieved 2014 09 03 . external links edit official website official playfirst blog listing of playfirst published games playfirst company profile from mobygames v t e playfirst s dash games diner diner 2 restaurant rescue diner flo on the go diner hometown hero wedding diner 5 boom retrieved from https en.wikipedia.org w index.php title playfirst & oldid 743810387 categories browser based game websitescompanies established in 2004video game companies of the united statesvideo game publishers navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages catal galegoitaliano edit links this page was last modified on 11 october 2016 at 11 28 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view