please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . november 2015 learn how and when to remove this template message a major contributor to this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . november 2015 learn how and when to remove this template message learn how and when to remove this template message payback india nothing is pointless type private industry loyalty programs founded 2011 services e commerce online shopping multichannel marketing big data crm couponing performance marketing customer cards mobile marketing loyalty marketing website www.payback.in payback marketed as payback is a multi brand loyalty program in india . payback partners with outlets and awards points when people shop at those outlets the points can thereafter be redeemed at the payback website . contents 1 about payback 2 awards 3 ownership 4 references about payback edit payback india has over 50 partner brands in its network . some of the major partners of the multi brand loyalty program include american express big bazaar bookmyshow brand factory central ezone home town futurebazaar.com icici bank hpcl makemytrip hotel formule 1 food bazaar food hall pantaloons 1 univercell vodafone 2 and more . in the indian market where there is more focus by individual companies to create their own loyalty programs the multitude of partners and the wide categories that they operate in has helped payback gain high proliferation . more recently payback has also collaborated with ebay to enable customers to redeem their points on ebay as well . awards edit payback was awarded the product of the year 2013 in the reward points loyalty programs category based on 18 000 consumer interviews across 23 cities in india . 3 payback also won the retailer customer service awards for 2013 in customer service business services category . the award is based on 10 000 sample consumer survey results carried out by entrepreneur india advisors . 4 ownership edit payback program is operated by loyalty solutions and research private limited . lsrpl is a majority controlled by loyalty partner gmbh a subsidiary of american express . 5 references edit pantaloons joins india s largest multi partner loyalty program payback . samachar . retrieved 27 april 2014 . vodafone and payback announce strategic partnership . hindu business line . retrieved 27 april 2014 . payback awarded best consumer loyalty program award . india info line . retrieved 27 april 2014 . payback wins retailer customer service awards for 2013 . india info line . retrieved 27 april 2014 . american express completes acquisition of loyalty partner . retrieved 25 april 2014 . retrieved from https en.wikipedia.org w index.php title payback india & oldid 737518964 categories companies of indiahidden categories articles with a promotional tone from november 2015all articles with a promotional tonewikipedia articles with possible conflicts of interest from november 2015pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 3 september 2016 at 10 20 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view