that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . august 2010 learn how and when to remove this template message applied predictive technologies type private ownership industry software as a service founded 1999 1 founder jim manzi chairman 2 anthony bruce ceo 2 scott setrakian managing director 2 headquarters arlington virginia united states 1 key people patrick o reilly president & coo 2 andrew fedorchek cto 2 number of employees 500 website www.predictivetechnologies.com applied predictive technologies apt is a software company that provides business analytics software designed to help large consumer facing businesses reduce the risk of any new initiative by systematically testing the idea with a subset of stores customers or employees . 3 apt argues that using systematic testing enables companies to measure the true incremental impact of any new initiative . 3 its core value proposition is helping clients innovate more effectively through trial and error . 4 contents 1 history 2 organization 2.1 recruiting 3 software 3.1 products 4 clients 5 see also 6 references 7 external links history edit apt was founded in 1999 by business consulting executives jim manzi oliver wyman anthony bruce mckinsey & company and scott setrakian oliver wyman . 5 of founding apt manzi explained to the washington post that a lot of the work i was doing as a consultant was very repetitive . i realized how much of it could be put into a software model . 6 with venture capital from devon partners it took manzi and bruce less than a year to develop and launch apt s software tool . in 2006 the firm was backed by accel kkr a private equity firm . 7 in 2013 goldman sachs invested 100 million in apt . 8 organization edit apt is headquartered in arlington virginia and has regional offices in san francisco london tokyo and taipei . 9 apt employs more than 200 people across its five offices . recruiting edit apt trends towards recruiting undergraduate students directly out of college rather than targeting mbas . we found that hiring straight out of undergrad we capture the capabilities that these top students have right as they re entering the workplace . it is an opportunity for us to develop them within our own walls 10 says cathy baker svp of marketing and administration . software edit apt s software takes a statistically rigorous test and learn approach to business analytics in which proposed changes are tried out on a small scale and then analyzed before being implemented everywhere . apt s approach is follows a larger business trend evidence based management in which the scientific method is applied to business decision making . apt s software automates the cycle described by the harvard business review 11 create a hypothesis design a test to gather information about the hypothesis execute the test analyze the test to determine how successful it was and what factors explain performance differences plan the rollout based on the analysis of the test apt s software has been noted for its emphasis on ease of use in test design and analysis 11 and also for its ability to present both a high level summary of a test and deep analysis of the specific attributes that affect performance in the test . 12 apt differentiates itself from competitors by offering a unique approach emphasizing conducting tests to gather data instead of simply simulating it . in february 2011 apt was awarded a patent that protects its core analytic technology for designing an in market test and on matching test stores to control stores . 13 products edit the firm provides its products as web applications its current products include . 5 test and learn for sites its flagship product focused on analyzing remodelings sales promotions pricing strategies and other changes made at the store level test and learn for customers focused on analyzing direct marketing and other customer offers network planner market basket analyzer merchandise optimization menu optimization category management insights test and learn for ads . 14 clients edit recently named one of the top 10 tech companies to watch in 2012 by american banker 15 apt s clients span a wide range of industries and include abercrombie & fitch wendy s starbucks subway kraft foods royal bank of canada and more than 40 of the fortune 500 . 16 apt s test and learn for sites software has been used for wawa s tests on adding personnel 12 ihg s tests on capital upgrades and promotional offers 17 and royal bank of canada s in market tests on distribution operations strategies . 18 apt has also done work with google in analyzing the impact of online advertising on brick and mortar stores . 19 see also edit test and learn references edit a b applied predictive technologies inc. private company information . businessweek . retrieved 18 september 2009 . a b c d e apt management . archived from the original on 16 october 2009 . retrieved 18 september 2009 . a b financial times . retrieved 7 december 2011 . the washington post helping retailers see if their promotions are hits or misses pdf . retrieved 7 december 2011 . a b hayes heather b. may 2006 . 2006 fantastic 50 applied predictive technologies . archived from the original on 22 december 2009 . retrieved 18 september 2009 . mccarthy ellen . applied predictive technologies makes consulting automatic . the washington post 20 august 2001 . e5 . print . accel kkr portfolio . retrieved 18 september 2009 . http www.computing.co.uk ctg news 2277726 what does goldman sachs usd100m investment in apt mean for big data analytics bloomberg business week applied predictive technologies . retrieved 7 december 2011 . stillman jessica february 2012 . what it takes to hire top ivy league talen . inc. a b davenport thomas h. february 2009 . how to design smart business experiments . harvard business review . a b fleenor d. gail june 2009 . these tests are positive . stores magazine . archived from the original on 12 october 2009 . retrieved 18 september 2009 . united states patent no. 7 895 072 . 22 february 2011 . retrieved 9 february 2012 . apt products . retrieved 7 december 2011 . top 10 tech companies to watch in 2012 . retrieved 7 december 2011 . apt clients . retrieved 18 september 2009 . ihg selects apt s test & learn management system . 17 september 2009 . retrieved 18 september 2009 . apt s test & learn management system selected by rbc to conduct in market tests . 5 october 2009 . retrieved 12 october 2009 . pos to o2s for roi ... the evolution of measurable media investments . google retail advertising blog . 24 august 2009 . archived from the original on 25 september 2009 . retrieved 18 september 2009 . external links edit applied predictive technologies website retrieved from https en.wikipedia.org w index.php title applied predictive technologies & oldid 739612252 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