please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . december 2012 learn how and when to remove this template message this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . december 2012 learn how and when to remove this template message learn how and when to remove this template message iri type private industry market research founded 1979 headquarters chicago illinois united states key people andrew appel president and chief executive officer 1 owner new mountain capital number of employees 3 600 2 website www.iriworldwide.com iri is an american market research company which provides clients with consumer shopper and retail market intelligence and analysis focused on the consumer packaged goods cpg industry . iri s clients include 95 percent of the fortune global 500 cpg retail and healthcare companies . 3 the firm operates in 58 countries through stand alone operations wholly owned subsidiaries partnerships and alliances . contents 1 top 10 of the market research sector 2012 4 2 history 3 products and publications 4 references 5 external links top 10 of the market research sector 2012 4 edit nielsen kantar group ipsos synovate westat iri arbitron gfk usa ims health npd group icf international inc history edit iri was formed information resources inc. iri in chicago in 1979 5 with the introduction of the behaviorscan service a testing service that quantifies the roi of a new tv advertising program . citation needed iri became a public company in 1983 . 6 by 1993 fortune magazine had named iri a company to watch for expanding into two of its biggest markets analyzing nationwide scanner data on consumer products and producing computer software . at that time slightly more than half iri s revenues came from infoscan its marketing data service . 7 shortly thereafter in 1995 iri rolled out its scankey panel service in which consumers nationwide could scan the barcode of their cpg product purchases at home to enable purchase tracking by various household demographics . citation needed in late 2003 iri was acquired by symphony technology group run by dr. romesh wadhwani . 8 the new leadership led to a focus on iri s predictive analytic applications . in april 2013 symphonyiri group inc. announced that it is rebranding as iri . 9 in september 2013 iri acquired aztec a provider of market measurement and related services for consumer packaged goods cpg liquor and pharmaceutical manufacturers and retailers in australia canada hong kong new zealand south africa sweden and the united kingdom . this was the largest acquisition in iri s history and significantly expanded iri s geographic presence . 10 products and publications edit infoscan each week several thousand grocery drug and department stores deliver the product data collected by their scanners . iri sorts analyzes and verifies product price and volume and then delivers final infoscan sales information to its customers via tape disk or on line service . 7 consumer network this consumer panel provides a view into consumer behavior by various household demographic groups . this platform is supplemented by a series of integrated insights shopper and specialty panels which are enabled through a new portable personal collection device . 11 iri liquid data ild the liquid data platform offers data management capabilities driven through hardware software patented algorithms industry models data integration and supporting applications that are offered as a hosted service or as a separate infrastructure within the customer s legacy data environment . the capability platform holds data in a flat or unstructured universe of points and leverages predictive automated analytics to generate information and insights to support specific decisions in minutes . 11 references edit symphonyiri appoints appel as new ceo iri company overview bloomberg . about iri . honomichl top 50 report 2012 . information resources inc. honomichl top 50 report 2012 . a b fortune gingko acquisition corp. successfully closes tender offer for information resources ; gingko acquisition corp. also announces subsequent offering period press release . gingko acquisition corp. 3 november 2003 . supermarket news . iri . a b honomichl top 50 report 2012 . external links edit iri website retrieved from https en.wikipedia.org w index.php title iri company & oldid 743336715 categories market researchcompanies established in 1979companies based in chicagohidden categories articles lacking reliable references from december 2012all articles lacking reliable referencesarticles needing additional references from december 2012all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from august 2016 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 october 2016 at 04 58 . text is available under the creative commons attribution sharealike license ; 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