founded melbourne victoria australia in 1993 founder dick and mac mcdonald mcdonald s restaurant concept ; ray kroc mcdonald s corporation founder ; ann brown mcdonald s franchisee . headquarters oak brook illinois united states area served worldwide key people james a. skinner chairman & ceo ; ann brown products coffee website mcdonalds mccaf usa mccaf is a coffee house style food and drink chain owned by mcdonald s. conceptualised and launched in melbourne australia in 1993 by mcdonald s licensee ann brown 1 and introduced to the public with help from late mcdonald s ceo charlie bell and then chairman and future ceo jim skinner the chain reflects a consumer trend towards espresso coffees . 2 reports indicated that mccaf outlets generated 15 % more revenue than a regular mcdonald s and by 2003 were the largest coffee shop brand in australia and new zealand . 3 contents 1 international expansion 2 see also 3 references 4 external links international expansion edit a cup of hot chocolate sold in canada under the mccaf brand a mccaf in philippines the first one in the united states opened in chicago illinois in may 2001 when there were about 300 worldwide . 4 in 2004 mccaf opened in costa rica and in france and the next year the concept was launched in italy . in 2007 the chain expanded to japan as part of mcdonald s efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops . 5 despite being a relatively small part of mcdonald s overall strategy there are currently 1 300 worldwide . 6 in june 2006 the very first mccaf in bulgaria opened at the mall of sofia . mccaf arrived in paraguay in 2007 . mcdonald s introduced a coffee line called mccaf nationwide in the united states . 7 unlike in other countries mccaf is just a line of special drinks not a full coffee shop . in august 2008 mcdonald s expanded their mccaf concept to south africa where the mcdonald s franchise is already a household name and one of the largest fast food chains in the country . 8 at the end of 2009 mccaf drinks were available at mcdonald s restaurants in the u.s.a. mccaf opened in el salvador on july 6 2010 located in mcdonald s restaurants in the zona rosa and pr ceres boulevard with the goal of providing the aroma flavor and texture of 100 % salvadorian gourmet coffee . mccaf opened in madrid spain on june 28 2008 located in mcdonald s montera restaurants . in 2011 mcdonald s started expansion of mccaf in ukraine . there are 6 mccaf s in kyiv 1 in lviv 1 in odesa 1 in dnipropetrovsk and 1 in kharkiv as of january 2014 . in july 2010 the mccaf added real fruit smoothies to their drink list . in november 2010 they added mocha and hot chocolate to their drink list . in july 2011 they added frozen strawberry lemonade and the mango pineapple smoothie to the u.s. menu . on november 7 2011 mcdonald s canada launched mccaf across the nation after being available only in select stores prior to this announcement . 9 with the introduction of mccaf in canada participating mcdonald s stores have added mocha cappuccino espresso americano latte iced latte iced mocha and hot chocolate to their menus . 10 with mccaf mcdonald s is now in direct competition with coffee time country style second cup starbucks tim hortons and timothy s in the canadian coffee market . on june 16 2012 mcdonald s launched the first mccaf malaysia in kota damansara with a few others subsequently opening in the bandar utama subang jaya titiwangsa and taman connaught outlets all currently located in klang valley as well as in greenlane birch house ijm promenade and penang international airport all in penang . in turkey mccaf operates under the name mcd caf . the first coffee shop opened in july 2012 at sabiha g k en airport . as of april 2016 there are 8 mcd caf s on the asian side of istanbul 6 on the european side 3 in antalya 2 each in adana and kocaeli and one each in afyonkarahisar aksaray ankara and k r ehir . in december 2012 mcdonald s announced that it would be bringing the mccaf brand and line of products to all of the mcdonald s restaurants in the united kingdom . this would include the addition of iced frapp s iced fruit smoothies and a rebranding of the standard mcdonald s coffee to mccaf . on october 14 2013 mcdonald s launched the first mccaf india in the south mumbai district of maharashtra . in august 2014 the company announced it was going to start to selling its coffee for home brewing in supermarkets across the united states . 11 manufactured and distributed in partnership with kraft foods the coffee is currently available in prepackaged bags and k cups . 12 in december 2015 mcdonald s canada opened its first standalone mccafe store in toronto union station s newly built york concourse area . 13 see also edit coffee portal list of coffeehouse chains references edit mcdonald s opens first mccafe in u.s. . entrepreneur.com . 2001 05 14 . retrieved 2008 04 23 . danielle veldre 2002 07 01 . mcdonald s brews strong push into cafe market . b & t. archived from the original on august 11 2005 . retrieved 2008 04 23 . bruce horovitz 2003 05 20 . it s back to basics for mcdonald s . usa today . retrieved 2008 04 23 . chris rugaber 2001 04 30 . mcdonald s opens mccafe . the motley fool . retrieved 2008 04 23 . kanako takahara 2007 08 30 . mccafe aims for slice of coffee shop pie . japan times . retrieved 2008 04 23 . mcdonald s q1 2008 earnings call transcript . seeking alpha . 2008 04 22 . retrieved 2008 04 23 . mcdonald s brews up anti coffee snob ad blitz . reuters . 2008 09 19 . mcdonald s . mcdonald s canada accelerates beverage growth strategy with national launch of mccaf brand . mccaf canada product page . http www.nbcnews.com business consumer were lovin mccafe mcdonalds sell coffee supermarkets n184016 http www.mcdonalds.com content us en promotions mccafe at home.html mcdonalds opens canada s first standalone mccafe at toronto s union station metro news . metronews.ca . retrieved 2015 12 11 . external links edit wikimedia commons has media related to mccaf . mcdonalds mccaf usa mccaf australia mcdonald s mccaf u.s hispanic market website mcdonald s of western washington usa mccafe website v t e mcdonald s history advertising ad programs countries with franchises legal cases product list international availability people richard and maurice mcdonald ray kroc joan kroc ralph alvarez charlie bell al bernardin jim cantalupo george cohon dan coudreaut steve easterbrook janice l. fields den fujita don gorske jack m. greenberg eik harada june martino herb peterson michael r. quinlan willard scott james a. skinner donald n. smith harry j. sonneborn don thompson fred l. turner company hamburger university leaps and bounds mcbarge mccaf mcdonald s 1 store museum mcdonald s will rogers turnpike oldest mcdonald s restaurant rock n roll mcdonald s ronald mcdonald house charities products beef big mac big n tasty deluxe line kiwiburger quarter pounder mcroyal chicken chicken mcnuggets mcchicken other deli choices filet o fish georgie pie happy meal mcarabia mcgriddles mcmuffin mcrib premium line shamrock shake former arch deluxe mcafrika advertising campaigns changeables global gladiators golden arches mac tonight mcdonaldland mcdonald s monopoly mcdonald s treasure land adventure m.c. kids mckids ronald mcdonald teenie beanies the wacky adventures of ronald mcdonald sponsorships kyle larson nascar jamie mcmurray nascar graham rahal indycar series mcdonald s all american game mcdonald s championship mcdonald s championship golf mcdonald s cycle center mcdonald s gospelfest mcdonald s olympic swim stadium related burger wars donald land fast food advertising mac and me mcdonald s sign pine bluff arkansas supersize branches canada israel new zealand criticism fast food nation film mcdonaldization mcdonald s videogame mcjob mclibel maxime mcduff & mcdo super size me don t eat this book legal cases liebeck v. mcdonald s restaurants magee v. mcdonald s mcdonald s restaurants v. morris & steel sid & marty krofft television productions inc. v. mcdonald s corp. related mcdelivery big mac index bill elliott mcdonald s young entertainers mcwords san ysidro mcdonald s massacre seriously mcdonalds sydney river mcdonald s murders taiwan mcdonald s bombings urban legends boom like that the founder v t e food chains in australia casual dining burrito bar hog s breath caf la porchetta nando s outback steakhouse sizzler fast food ali baba bing boy boost juice bucking bull chicken treat chinese legend chooks fresh & tasty domino s pizza eagle boys fast eddys grill d guzman y gomez henny penny hungry jack s burger king mad mex fresh mexican grill noodle box oporto pancake parlour pizza capers pizza haven pizza showtime red rooster salsa s fresh mex grill spudbar sumo salad sushi train uncle tony s kebabs zambrero baked goods donut king bakers delight breadtop brumby s bakeries krispy kreme pie face subway coffeehouses and tea rooms the coffee club d me gloria jean s coffees mcdonald s mccaf michel s patisserie muzz buzz shingle inn starbucks coffee vittoria coffee zarraffas coffee dairy baskin robbins ben & jerry s cold rock ice creamery home ice cream wendy s supa sundaes list of restaurant chains in australia retrieved from https en.wikipedia.org w index.php title mccaf & oldid 740112113 categories mcdonald s subsidiariesfast food franchisesfast food chains of the united statesbakery caf scoffee houses of australiacoffee houses of the united statescompanies established in 1993multinational companiescaf s in singaporehidden categories commons category with page title same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity 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