industry apparel founded 1972 headquarters irvine california united states products surfwear apparel and accessories parent iconix brand group website www.op.com ocean pacific apparel corp ocean pacific or op is a private company based in irvine california usa . it produces primarily surf related apparel swimwear footwear and accessories . contents 1 history 2 ad campaigns 3 see also 4 external links 5 references history edit ocean pacific was started by john smith in the 1960s as a surfboard brand . smith designed the original trademark and label for his surfboards which he sold out of his shop north county ding repair . later fred ryan purchased north county ding repair from john smith along with the ocean pacific surfboard label . the ocean pacific label was later sold to don hansen of hansen surf shop . in 1972 jim jenks of san diego wanted to create clothing that met the demands of surfers in and out of the surf . he received the name from his then employer don hansen and the ocean pacific apparel line was created . jenks idea for clothing under the ocean pacific label quickly became popular with the surf culture with its instantly recognizable op logo . the ocean pacific brand experienced financial trouble through the 1990s . richard baker s investment group doyle & boissiere bought ocean pacific in 1998 . baker stayed on as warnaco acquired ocean pacific in 2003 and sold it to current owner iconix brand group in 2006 . in the summer of 2008 an ad campaign to celebrate their 35 year anniversary was launched featuring celebrities . ad campaigns edit in the summer of 2008 an ad campaign to celebrate their 35 year anniversary was launched featuring celebrities such as actress rumer willis reality show star kristin cavallari singer christina milian musician and fashion designer pete wentz of fall out boy and clandestine industries actor wilmer valderrama actress and supermodel josie maran and actor and singer corbin bleu . the summer 2009 campaign ads featured sophia bush solange knowles and annalynne mccord . joining those in the fall 2009 ads were actor cody linley reality star brody jenner and musician joel madden . op also presented tours in 2009 which featured boys like girls the maine and cobra starship . the 2010 spring team was announced with a special puzzle on op s website . the puzzle featured a hidden picture of the team and everyday a few more pieces were revealed until the entire team was revealed . members of team op for spring 2010 were actor cory monteith actress jessica szohr actor and model trevor donovan actress and singer dianna agron singer cassie and actor alex meraz . the theme for spring summer 2010 was rock your shine . members of team op for spring summer 2011 are mark salling chord overstreet aly michalka brenda song katerina graham and rob kardashian . iconix brands group signed an exclusive direct to retail license agreement with walmart in august 2007 . as of april 2015 all shop now store links on op.com still redirect to walmart.com . 1 see also edit surf culture unsalted a great lakes experience a documentary film featuring members of the 1995 ocean pacific surf team external links edit official website references edit iconix brands walmart sign direct to retail agreement this united states manufacturing company related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title ocean pacific & oldid 695551172 categories clothing companies of the united statescompanies based in irvine californiacompanies established in 19721980s fashionclothing brands of the united statessurfwear brandsswimwear brandsunited states manufacturing company stubshidden categories all stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages portugu s edit links this page was last modified on 16 december 2015 at 21 41 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view