written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . february 2014 learn how and when to remove this template message fram genre automotive filters headquarters lake forest illinois united states parent rank group website http www.fram.com fram is a brand of aftermarket automotive products known primarily for their oil filters . other products sold under the fram brandname include air filters fuel filters pcv valves breather element filters and similar products almost all of which use the trademarked orange color . the majority of fram filters are sold in the aftermarket however the filters are available in the oe markets where they are purchased by major auto manufacturers . the brand is noted for its trademarked bright orange color its black suregrip coating on the filter dome and for its famous marketing slogan you can pay me now or pay me later which is usually presented as being uttered in its advertising by an auto mechanic who is explaining to his customer that he can either pay a small sum now for the replacement of oil and filter or a far larger sum later for the replacement of the vehicle s engine . another popular slogan is before you slam it fram it . contents 1 history 2 television commercials 3 products 3.1 oil filters 3.2 discontinued oil filters 3.3 air filters 3.4 discontinued air filters 3.5 cabin air filters 3.6 fuel filters 3.7 other products 3.8 racing sponsors 4 references 5 external links history edit the fram brand was born when the original chemists frederick franklin and t. edward aldam invented an easily replaceable oil filtering element in their providence r.i. laboratory . the name fram was derived from the chemists last names the first two letters of fredericks s last name franklin and the last two letters for edward s last name aldam . other sources claim that the brand was inspired in the name of the fram vessel used by roald amundsen and other explorers to their expeditions to the artic and antartic because fram means forward . and moreover it s pronounced the same in many languages . incorporated in 1934 the fram corporation was formed by james edward bigwood with the help of steve wilson . steve wilson was the first president of the fram company and james bigwood was the treasurer . james bigwood chose the colors black and orange to be fram s colors . fram is one of the major brands of aftermarket automotive oil filters in the united states & canada . the fram corporation was bought by the bendix corporation in 1967 . then fram was part of honeywell s consumer products group cpg until 2011 . the brand is now owned by rank group . 1 television commercials edit fram became known for its marketing slogan you can pay me now or pay me later which is usually uttered in its television commercials by an auto mechanic who explains to his customer that he can either pay a small sum now for the replacement of oil and filter or a far larger sum later for the replacement of the vehicle s engine . american actor walter mathews was cast as the first original mechanic for the fram television advertising campaign . 2 in the late 1960s and early 1970s racing greats richard petty roger penske dan gurney bill grumpy jenkins and big daddy don garlits were spokespersons for fram in numerous printed ads . in the mid 1950s fram teamed up with artist james bingham who created some pictorials of american scenery and vacation spots . there was also a sightseeing with the swayzes through vacationland america series of booklets starring john cameron swayze as he & his family traveled north america in their fram filter outfitted car . the 1940s and 50 s are host to a great number of vintage fram advertising pieces sought after by collectors . products edit fram filters are sold in a variety of sizes to fit most vehicles currently being driven in the united states and are marketed under many product lines for both oil and air filters . fram tests their products at the fram proving grounds engineering test lab located in perrysburg ohio . oil filters edit assortment of fram oil filters core sold solely at walmart s tire & lube express extra guard for everyday driving tough guard for heavy duty or tough driving conditions and 7 500 mile change intervals ultra featuring a fully synthetic media for a 15 000 mile change interval high mileage for cars over 75 000 miles . it incorporates a time release additive gel that mixes with the oil synthetic available in canada only 16 000 km oil filter for longer change intervals . racing fram trt heavy duty fleet oil filter with a metered additive package that vastly extends oil filter change intervals . discontinued oil filters edit double guard ptfe impregnated extended guard 10 000 mile filter for the longer oil change intervals when used with synthetic oil replaced by ultra air filters edit extra life tough guard for tough driving conditions discontinued air filters edit airhog high performance improved design of k & n s re usable air filter boost cold air intake systems platinum premium same as the tough guard sold solely at canadian tire in canada only washable reusable air filter designed to be washed 20 times cabin air filters edit fresh breeze cabin filter that uses arm & hammer baking soda and activated carbon to absorb odors . fuel filters edit fuel filters gas diesel ethanol fuel water separators water coalescors fuel station pump filters other products edit filter fleet kits hd engine oil analysis kits suredrain drain valve with hose that connected to the engine s oil pan for simple clean drain discontinued transmission filter & filter kits pcv valve fram full synthetic oil 5w 30 & 10w 30 produced by conoco phillips fram filter wrench produced by stride tool racing sponsors edit fram has backed nhra drag racing drivers cory mcclenathan rhonda hartman john force and spencer massey and more recently off road sensation brian deegan . references edit dottie hanan smith 1 feb 2011 . rank group to acquire honeywell automotive products business . automotive discovery . retrieved 2011 09 27 . character actor walter mathews dies appeared on tv shows including murder she wrote . variety magazine . 2012 05 06 . retrieved 2012 05 12 . external links edit official website http www.framheavyduty.com retrieved from https en.wikipedia.org w index.php title fram filter & oldid 742393311 categories filtersautomotive companies of the united stateshidden categories articles with a promotional tone from february 2014all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 3 october 2016 at 12 34 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view