instruments record distribution founded east lansing michigan united states founder stan werbin sharon mcinturff headquarters 42 44 46 n 84 33 8 w 42.74611 n 84.55222 w 42.74611 ; 84.55222 coordinates 42 44 46 n 84 33 8 w 42.74611 n 84.55222 w 42.74611 ; 84.55222 lansing michigan services musical instrument repair revenue 17 million 2007 1 owner stan werbin number of employees 85 2008 2 website elderly.com elderly instruments is a musical instrument retailer in lansing michigan united states with a reputation as a megastore 3 a repair shop and a locus for folk music 4 including bluegrass and twang . specializing in fretted instruments including acoustic and electric guitars banjos mandolins and ukuleles . elderly maintains a selection of odd or rare instruments . elderly is known as the premier repair shop for fretted instruments as one of the larger vintage instrument dealers in the united states and as a major dealer of martin guitars in particular . industry publications music retail trade and bluegrass music journals have featured articles about the elderly repair staff . the company also provides consignment services for rare and vintage instruments . since its founding in 1972 elderly has undergone two major expansions into mail order in 1975 and then into internet sales in the 1990s . in 2005 it was the subject of a lawsuit by gibson guitar corporation concerning trademark infringement . today it is recognized internationally for its services and products ; 5 its mail order and internet business account for 65 70 percent of its total revenue . elderly grossed 12 million in 1999 6 and by 2007 was grossing 17 million annually . 1 in addition to retail and repair services elderly instruments is noted as a center of local music culture for bluegrass and twang music . elderly instruments operates a wholesale record distribution business sidestreet distributing in the lower level of its complex serving more than 300 small retail businesses . contents 1 history 2 gibson guitar corporation lawsuit 3 instrument sales 4 repair and appraisals 5 marketing and business model 6 other enterprises 7 twang and other folk music 8 recognition 9 references 10 external links history edit the exterior of elderly instruments in 1969 new york city native stan werbin moved to ann arbor michigan to attend graduate school . he took his banjo and guitar with him and immediately developed his interest in folk music . werbin participated in a lively local music scene that included collaborations and open mic nights at local venues . it was through those experiences that werbin developed his appreciation for the variety of instruments the musicians were playing as well as the various types of music that fall under the folk music genre . 7 when werbin finished graduate school he looked for business opportunities and decided to use his knowledge of used guitars . he searched for vintage instruments to buy at low prices particularly those made before world war ii ; werbin then sold the instruments after repairing and restoring them . 2 although he initially tried to open his business in ann arbor werbin eventually decided to avoid operating there due to the high number of other musical instrument dealers . 8 in 1972 werbin and sharon mcinturff his college friend and business partner leased retail space in east lansing michigan for 60 a month in a building that also housed the michigan youth politics institute a non profit organization dedicated to encouraging young adults to vote . with 500 of capital the two began advertising locally . 9 werbin and mcinturff took the elderly name from a 1971 classified ad they saw in which the seller marketed his gibson les paul as a nice elderly instrument . 10 elderly instruments expanded during the following years . shortly after the 1972 united states presidential election the michigan youth politics institute moved out of the space across the hall and elderly took over the entire basement of the building . 2 in 1975 it expanded into the mail order business . 11 by 1982 elderly instruments had about 25 employees but little available space and so in the following year the owners bought an independent order of odd fellows building in lansing michigan . after it was renovated for retail use the company moved into it in january 1984 and in 1986 werbin bought out mcinturff to become the sole owner . in 1994 elderly expanded again by buying adjacent building space that had once been a post office and a national cash register company building . 2 around the same time it began taking merchandise orders over its new web site . 12 the company does not however sell merchandise through online auction sites such as ebay unlike many other independent musical instrument retailers . 5 werbin notes that entering the internet business was not much of a challenge for elderly as the staff was already experienced at taking and shipping orders for customers throughout the world . 11 he also notes that with its mail order and internet business accounting for 65 70 percent of its total revenue 2 elderly would have experienced limited growth in lansing had it not expanded into those markets . 2 the company operates in around 35 000 ft 3 300 m of space and is one of the largest vintage instruments dealers in the united states . 12 elderly instruments has become known due to its attention to folk music niche markets eddie collins of bluegrass now remarked the roots of what today has become perhaps the world s most well known music store for acoustic instruments can be traced directly to the folk music boom of the 1960s . 7 its reputation as a repair shop 11 its selection of vintage instruments 10 and its position as a major martin guitar dealer . 5 in may 2010 an elderly manager told the publication twice that economic recession had affected the business and forced layoffs of part time employees and that elderly s being in michigan worsened the effects . he noted that as the consumer electronics business began to recover the musical instrument business followed . 13 gibson guitar corporation lawsuit edit in june 2005 gibson guitar corporation filed a cease and desist order and an accompanying lawsuit against elderly instruments . the complaint alleged that elderly was selling a banjo on its web site marketed as a gibson copy and that the phrase constituted a trademark infringement . despite elderly s claim of having addressed the issue by changing the phrase first to famous maker copy and then to classic bluegrass banjo copy gibson persisted with the complaint and asked for unspecified damages . 14 gibson later issued a press release stating that the lawsuit had been settled . 15 in the same year gibson severed its contract with elderly as a retailer of gibson products citing a contract stipulation that retailers should not carry any competing brands of banjos and mandolins . elderly had been one of nine retailers selling the specialized gibson bluegrass line of banjos and mandolins although it also carried other brands . werbin attempted to rectify the situation by offering a dedicated area of the store for gibson products but gibson proceeded with the action . as a result elderly does not offer new gibson products for sale . the incident was well publicized in the media and discussed at length in consumer forums . 14 instrument sales edit a section of the elderly showroom offering acoustic and archtop electric guitars in 2007 elderly sold more than 16 000 instruments . 16 the company is a dealer of martin guitars 5 as well as other mainstream brands such as guild and fender . it sells used gibson instruments but not new models as a result of the gibson lawsuit . although the bulk of its business comes from guitar sales the company carries a range of other instruments such as banjos ukuleles mandolins accordions concertinas bouzoukis sitars musical saws and african thumb pianos . 10 some of the rarer instruments are purchased as collectibles . elderly is an exclusive retailer of lunchbox a leles ukuleles made from various tin lunch box designs . 17 the journal bluegrass unlimited has noted elderly instruments for carrying elite brands of instruments such as paul duff mandolins huss & dalton acoustic guitars stelling banjos and nash electric guitars . elderly was once one of only two american retailers for apitius mandolins now only sold directly . 18 as part of its consignment business elderly sells collections of instruments that sometimes have rich histories . in september 2006 it placed the dopyera family s personal collection of resonator instruments up for sale including some of the dobro and national brands . 19 the dopyera family was responsible for founding those companies and innovating the resonator instrument trade . 20 elderly instruments carries a number of martin guitars including valuable vintage models . in interviews werbin frequently mentions martins made before world war ii as especially desirable and memorable pieces of the elderly instruments inventory . the guitars are sought after by musicians from the bluegrass and other genres . werbin purchases some of the more valuable or interesting instruments for his personal collection and has lent them to museums as temporary exhibits . 21 periodicals for the bluegrass genre such as bluegrass canada and bluegrass now have featured stories about elderly and its selection of bluegrass instruments and repair services . 7 21 elderly employees maintain connections with the bluegrass industry by attending trade shows such as the international bluegrass association trade show in louisville kentucky . at these shows elderly showcases typical bluegrass instruments such as banjos guitars mandolins fiddles and resophonic guitars to musicians and businesspeople . 21 elderly instruments staff members have set up organizations such as the friends of bluegrass to support local bluegrass musicians . 7 michigan living magazine noted elderly s liberal policy regarding the handling of instruments something werbin attributes to his difficulty shopping for martin guitars in new york city in the 1960s . the magazine also notes that customers are encouraged to pick up and play any instrument an unusual policy for a high end instrument retailer . impromptu jam sessions are frequent in the store as customers try out guitars . 16 repair and appraisals edit the repair shop occupies about 3 000 ft 280 m of space in the elderly building . 22 a number of notable guitarists have sent their instruments to elderly for complete restoration or other major work such as refinishing and refretting . 11 elderly s repair department services other fretted instruments such as banjos ukuleles and balalaikas . 9 in february 1996 a feature article in guitar shop magazine documented the company s restoration of a severely damaged martin j40 m acoustic guitar . the martin had been in the trunk of an automobile when a semi trailer truck struck the automobile . almost every part of the guitar was damaged the top back sides fingerboard and neck block . the worst damage and the most challenging to repair was caused by the neck block having punched through the back of the guitar . the owner brought the martin to elderly after other repair shops had rejected it as being beyond repair . the technicians at elderly successfully restored the martin after a labor intensive process that included a new adirondack spruce top . 23 elderly provides an appraisal service for vintage instruments . it employs five full time appraisers who use a detailed scale to rate the quality of instruments . their appraisal services have been noted in media such as the music and sound retailer as being among the best in the industry . customers may either bring instruments directly into the store or send them by mail . elderly owner werbin attributes some of the company s success and reputation to the quality of the