verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . may 2013 learn how and when to remove this template message meow mix type subsidiary industry pet food founded 1974 ; 42 years ago 1974 headquarters decatur alabama united states area served worldwide products cat food cat health products owner the j.m. smucker company website www.meowmix.com meow mix is a variety of dry and wet cat food known for its advertising jingle . it is a product of the j.m. smucker company as of march 23 2015 . meow mix was introduced in 1974 and sells many flavors including original choice seafood medley among others . it also is known for selling alley cat dry cat food . their current slogan is it s all about the mix . contents 1 company background 2 jingles 3 products 4 meow mix house 5 varieties 6 ingredients 7 see also 8 references 9 external links company background edit the meow mix company operates from a 200 000 square foot 19 000 m2 facility in decatur alabama and produces alley cat brand cat food products . originally a product of ralston purina meow mix was divested for antitrust reasons in the early 2000s . the brand was acquired by del monte foods in may 2006 . their most famous slogan is tastes so good cats ask for it by name . the company was acquired by the cypress group a new york based private equity firm in a 425 million leveraged buyout in 2003 . three years later del monte foods acquired the company for 705 million . 1 2 the company had also been owned by j.w. childs associates which acquired the business in 2001 for 160 million . on march 23 2015 parent company big heart pet brands was acquired by the j.m. smucker company . 3 jingles edit the meow mix theme was written by shelley palmer in 1970 and performed by a singing cat . the theme s lyrics is meow meow meow meow repeated multiple times with various cats moving their mouths and captions on the bottom as if the cats were verbally speaking . the idea came from ron travisano at the advertising agency of della femina travisano and partners who had the account with ralston purina in 1974 . travisano put together film footage with editor jay gold looping images of a cat to make it look like it was singing . the music was then composed by tom mcfaul of the jingle house lucas mcfaul one of the major jingle composing houses at the time . working from travisano s film mcfaul wrote and produced music to fit with the actual meowing performed by professional singer linda november . 4 5 travisano then came up with the idea of adding english subtitles along with a bouncing ball pointing out the words . 6 products edit the brand includes a variety of dry cat foods wet foods and treats including the new meow mix tender centers cat food . meow mix house edit meow mix house was a reality tv show created by meow mix in the format of survivor . ten cats rescued from animal shelters nationwide including the aspca in new york touched by an animal in chicago and kitten rescue in los angeles competed for a grand prize an executive level position with the meow mix company . these three minute reality tv segments aired on animal planet for ten consecutive weeks beginning on june 16 2006 . the cats were viewable full time via webcam and were adopted as they were voted off of the show receiving a year s supply of meow mix as a consolation prize . weekly contest winners for areas such as best purr and greatest post climber were decided by a panel of judges . two winners were chosen one through professional judges and a second by tv viewers . the company stated that the winner received the title of meow mix s feline vice president of research as well as becoming part of a new family . a second corporate position was provided to the cat voted most popular by viewers . it was possible that they would do a second season . miami s cisco won the top prize of vp of r & d at meow mix and ellis from portland won the title of viewers choice winner . varieties edit meow mix comes in many varieties including meow mix original choice meow mix seafood selections meow mix indoor formula meow mix tender centers and now discontinued meow mix market select . ingredients edit note ingredient list for meow mix original choice dry cat food ground yellow corn corn gluten meal chicken by product meal soybean meal beef tallow preserved with mixed tocopherols source of vitamin e turkey by product meal salmon meal oceanfish meal brewers dried yeast phosphoric acid animal digest calcium carbonate potassium chloride tetra sodium pyrophosphate calcium chloride choline chloride added color red 40 yellow 5 blue 2 and other colors salt taurine zinc sulfate ferrous sulfate l alanine niacin vitamin supplements see also edit think like a cat purina references edit equity firm buys cat food company for 425 million . new york times october 15 2003 del monte to buy meow mix and sell some food units . new york times march 3 2006 corporate & financial news releases . smucker financial news the j.m. smucker company . retrieved 16 july 2015 . gorfain louis april 23 1979 . jingle giants . new york magazine . november linda 2011 . jingle lady . jinglelady.com . retrieved june 10 2011 . mcfaul tom april 1 2002 . teaching the pussy to sing . tommcfaul.com . retrieved june 10 2011 . external links edit meow mix official website v t e del monte foods brands contadina kibbles n bits meow mix milk bone pounce related del monte fresh produce co. v. dole food co. del monte kenya del monte note fresh del monte produce v t e del monte foods pet products and food dog food kibbles n bits milk bone pup eroni meaty bone milo s kitchen gravy train canine carry outs jerky treats snausages cat food 9 lives meow mix pounce alley cat cat and dog food nature s recipe food del monte s & w contadina college inn v t e nestl purina petcare cat food friskies purina cat chow fancy feast whisker lickin s dog food beneful purina dog chow busy t bonz beggin strips chef michael s alpo mighty dog dog and cat food purina one be happy purina veterinary diets purina pro plan former brands meow mix tender vittles retrieved from https en.wikipedia.org w index.php title meow mix & oldid 740257946 categories cat food brandsdel monte foods brandsprivate equity portfolio companies1974 introductionsralston purina productshidden categories articles needing additional references from may 2013all articles needing additional referencespages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page 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