orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . september 2011 campaigns & grey type subsidiary of wpp plc industry advertising marketing founded 1986 1986 as campaigns inc. founder yolanda villanueva ong marilyn villapando jocelyn mendoza edd fuentes gil corcuera bubut noche headquarters manila philippines number of locations 3 metro manila cebu city and davao city area served philippines key people boboy consunji ceo cherry gutierrez ceo rizielle tangan ecd noel orosa ecd services brand management marketing strategy creative development direct marketing public relations public affairs digital marketing production number of employees 80 parent wpp plc grey global group 1994 present interpublic group 1992 1994 website www.grey.com philippines campaigns & grey is a philippine based marketing communications company affiliated with the grey group . it is part of grey s asia pacific operations 1 with offices located in makati city handling the national requirements of its major clients and coordinated services for global accounts . its affiliates campaigns cebu and campaigns davao handle marketing communications for visayas and mindanao clients as well as provincial initiatives of manila based clients . aside from advertising campaigns & grey offers services in various marketing communications disciplines strategic planning and research ; public relations activation digital marketing communications for advocacies graphic design and pre press through its specialized business units campaigns public relations capri campaigns social response csr bacon camp apple and neuron . collectively the list of major clients include glaxosmithkline procter & gamble sun cellular sm supermalls universal robina corporation and wyeth philippines . 2 campaigns & grey has won numerous awards in the philippine ad congress catholic mass media awards public relations society of the philippines new york festival london international awards and has received global commendations and awards from its clients in appreciation of marketing communications efforts that have resulted in business growth . contents 1 history 2 recent history 3 awards 4 external links 5 references history edit campaigns 1986 1992 campaigns inc. was founded in 1986 by yolanda ong marilyn villapando jocelyn mendoza edd fuentes gil corcuera and bubut noche . in 1991 campaigns set up a public relations and advocacy unit campaigns advocacy and public relations inc. capri to serve the philippine department of health . in 2005 with a steadily increasing volume of work coming in from government and nongovernment agencies an advocacy unit named campaigns social response csr was spun off from capri . campaigns universal inc. 1992 1994 in 1992 campaigns joined the interpublic group of companies as its third parallel agency alongside mccann erickson and lowe lintas . as part of the acquisition it became campaigns universal inc. a satellite office camp cebu was established in 1994 and focused on growing the agency s business in the visayas region . it is today the largest cebu based ad agency affiliated with a manila based agency averaging gross billings of approximately php 90m per year in 2009 . 3 campaigns & grey 1994 present in 1994 at the prodding of key client procter & gamble grey worldwide acquired ipg s stake in campaigns universal prompting another name change to campaigns & grey . campaigns moved from the ipg group of companies to grey worldwide s parent the wpp group . as part of the wpp group campaigns & grey gained access to proprietary planning tools research studies and other marketing communications trends from all over the world . 2005 saw campaigns & grey move to a new office along paseo de roxas in makati city s central business district . along with the change of address came a reorganization with new business units being established specifically neuron a second independent agency focused on serving local businesses campaigns social response csr a unit focusing on corporate social responsibility communications bacon a below the line agency focusing on activation design and digital marketing and campaigns davao a full service agency in davao city further augmenting the group s capabilities in the visayas and mindanao . recent history edit grey group acquires a majority stake in campaigns and grey in the philippines in august 2011 wpp announced that its wholly owned operating company grey the global advertising network of grey group agreed to acquire further shares in the capital of campaigns and grey inc. grey has held a minority stake in c & g since 1994 and on completion will hold a majority of the shares . 4 5 yoly ong group chairperson campaigns & grey said this partnership comes at exactly the right time in campaigns & grey s 25th year . as the industry raises the bar and the competition grows even fiercer grey and wpp provide enormous resources to keep us in a one shape . we are happy to be part of grey group and hope to do our share of famously effective work . 6 campaigns & grey ranks among the top 10 creative agencies in the country in january 2011 campaigns & grey was ranked among the top 10 creative agencies in the philippines for 2008 2009 by adobo magazine a leading publication for the country s advertising and marketing community . 7 the rankings were based on the total number of awards won by the agencies in selected international and local creative competitions then rated according to the degree of prestige assigned to the respective awards giving bodies such as d & ad cannes clio one show london international awards new york festivals adfest spikes asia araw awards and kidlat awards . pilipinas kay ganda controversy main article pilipinas kay ganda in november 2010 the philippine department of tourism unveiled a new slogan and logo intended to the aging wow philippines campaign . the new slogan pilipinas kay ganda philippines so beautiful was scored by critics as being uninteresting and unintelligible to foreigners . 8 one blogger identified campaigns & grey as the agency behind the slogan . 9 the controversy intensified when similarities between the pilipinas kay ganda logo and that of poland s tourism campaign were pointed out . allegations of plagiarism were leveled against the department of tourism and the agency . 10 two days after the controversy began the agency released a statement describing the extent of their involvement with the project specifying that the work was rushed into production without market testing despite the initial agreement that campaigns work was only to be preliminary in nature . 11 12 13 despite the statement some netizens continued to deride the agency while others took a less critical stance and instead focused on the department of tourism s role in the fiasco . 14 15 a week after the controversy began undersecretary enteng romano of the dot turned in his irrevocable resignation accepting all responsibility for the controversy and absolving the agency of blame . 16 yoly villanueva ong ompong remigio leave campaigns & grey co founder and group chairperson yolanda yoly villanueva ong retired from the advertising industry on july 2014 and handed over the reins of c & g to boboy consunji and cherry gutierrez . 17 two months later maria corazon paulina ompong remigio executive creative director ecd of campaigns & grey stepped down to give way to the launch of her own advertising agency called fat free . rizielle tangan and noel orosa replaced her . 18 19 awards edit campaigns & grey is a multi awarded advertising agency with more than two decades of award winning work . recent wins include araw awards 2009 4 gold 5 silver and 5 bronze araw awards for various campaigns . 20 catholic mass media awards 2010 best print ad branded with cemex . tinta awards 2010 1 bronze and 1 finalist with galderma cetaphil . 21 panata awards 2010 1 silver with wyeth philippines and 1 bronze with electrolux philippines . 22 2014 new york festivals 1 bronze with the provincial government of quezon 23 24 external links edit official website campaigns & grey s channel on youtube campaigns & grey on twitter campaigns & grey on facebook campaigns & grey on flickr references edit http www.grey.com asiapacific http www.grey.com philippines http www.philstar.com article.aspx articleid 516263 http www.wpp.com wpp press press default.htm guid 5419ff3d 02f6 4765 8648 ab5ba66e4fdd http www.mediapost.com publications fa articles.showarticle & art aid 155311 http www.campaignsandgrey25.com page id 76 http www.adobomagazine.com global module.php lm news.level1 & id 1294631612575 http www.gmanews.tv story 206091 critics dots pilipinas kay ganda not so pretty http www.ourawesomeplanet.com awesome 2010 11 pilipinas kay ganda.html http www.abs cbnnews.com lifestyle 11 18 10 pilipinas kay ganda logo lifted poland logo http www.scribd.com doc 43396012 campaigns grey pilipinas kay ganda statement 11 19 http www.philstar.com article.aspx articleid 633793 http www.abs cbnnews.com depth 11 29 10 campaigns grey speaks logo controversy http stella arnaldo.blogspot.com 2010 11 why campaigns grey proposed pilipinas.html http www.polbits.com 2010 11 campaigns grey does hugas kamay and.html http technogra.ph 2010 11 23 department of tourism undersecretary resigns over pilipinas kay ganda campaigns & grey s yoly ong steps down . adobo . sanserif inc. july 11 2014 . retrieved october 29 2014 . remigio exits campaigns triggers restructure . adobo . sanserif inc. september 17 2014 . retrieved october 29 2014 . remigio launches indie outfit fat free . adobo . sanserif inc. october 2014 . retrieved october 29 2014 . http issuu.com adobomagazine docs official results of 2009 araw awards http www.sunstar.com.ph manila lifestyle winners 2nd tinta awards bared http www.pana.com.ph links panata.php http www.adobomagazine.com philippine news dm9jaymesyfus txtbks leads philippine winners 2014 new york festivals http advertising.newyorkfestivals.com winners 5066 retrieved from https en.wikipedia.org w index.php title campaigns % 26 grey & oldid 742366037 categories advertising agencies of the philippinescompanies based in makatiwpp plchidden categories orphaned articles from september 2011all orphaned articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 3 october 2016 at 08 00 . text is available under the creative commons attribution 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