with state farm insurance . farmers insurance group industry financial services founded 1928 1928 los angeles 1 founder thomas e. leavey headquarters 4680 wilshire boulevard los angeles california united states area served united states key people jeff dailey ceo services insurance other financial services divisions farmers insurance foremost insurance bristol west insurance 21st century insurance farmers life website http www.farmers.com farmers insurance group informally farmers is an american insurer group of automobiles homes and small businesses and also provides other insurance and financial services products . farmers insurance has more than 50 000 exclusive and independent agents and approximately 22 000 employees . contents 1 history 1.1 1922 to 2000 1.2 2000 to present 2 operations 3 products and services 4 sponsorships 4.1 farmers field 4.2 the farmers insurance open 4.3 nascar 5 criticism 5.1 complaints to state insurance departments 5.2 lawsuits 6 financial ratings 7 customer service record 8 see also 9 references 10 external links history edit this section contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . february 2016 learn how and when to remove this template message 1922 to 2000 edit 1922 farmers future co founders john c. tyler and thomas e. leavey first met after tyler moved to california . 2 tyler and leavey had both grown up with rural backgrounds and believed that farmers and ranchers who had better driving rates than urbanites deserved lower insurance premiums . 2 3 4 during the 1920s farmers across the united states were establishing their own mutual insurance firms and cooperatives in order to have less expensive policies . tyler the son of south dakotan insurance salesman and leavey who had formerly worked for the federal farm loan bureau and the national farm loan association recognized that these farmers ranchers and other rural drivers were an overlooked market and wished to create their own auto insurance firm . 2 3 1927 tyler and leavey received a loan from the founder of bank of america enabling them to start their company . 2 1928 tyler and leavey opened the doors to their newly founded company farmers automobile inter insurance exchange in downtown los angeles california . 2 tyler served as president with leavey as vice president . a sales manager and secretary completed the four employee team . on march 28 1928 the first meeting of the board of governors was convened . 3 two days later charles brisco insures his 1925 cadillac phaeton and becomes the first farmers customer . 5 1935 truck insurance exchange a new reciprocal insurer was launched to specialize in truck insurance . 3 1936 farmers insurance exchange was named the leading reciprocal in earned premiums for auto insurance by national underwriter . 3 1942 fire insurance exchange the third reciprocal insurer was launched specializing in home insurance . 3 1950 mid century insurance company became a subsidiary of the farmers insurance exchange . aside from the insurance coverage provided by the original three exchanges mid century offered insurance coverage for inland marine robbery burglary personal lines plate glass selected bonds and floaters . 3 1953 seattle based new world life insurance company was acquired by farmers . 3 1959 farmers began annual participation in the pasadena rose parade launching its involvement in parades and community events nationwide . 3 1973 john c. tyler died at the age of 86 . 3 thomas e. leavey the remaining co founder took the ceo position . 3 1978 thomas e. leavey retired . 3 1988 after an eight month takeover battle batus inc. the american subsidiary of british conglomerate b.a.t. industries plc acquired farmers group inc. for 5.2 billion and becomes the sole stockholder of the company s 68 million shares of common stock . 2 6 1989 1991 and 1994 multiple large scale disasters posed financial challenges to farmers insurance . the 1989 san francisco earthquake 1991 oakland fire and 1994 northridge california earthquake were the three most significant disasters . 3 it was estimated that the losses from the northridge earthquake alone were 1.3 billion . 3 1998 in september 1998 the zurich financial services group was created from the merger with the financial services business of b.a.t. industries through a dual holding structure . 7 2000 to present edit 2000 in march 2000 the farmers exchanges acquired foremost corporation of america foremost insurance group 8 a leading writer of manufactured homes and a prominent insurer of recreational vehicles boats and other specialty lines . in august 2000 farmers financial solutions registered with the u.s. securities and exchange commission as a broker dealer . through it farmers began offering mutual fund and variable insurance products . 9 in october 2000 the zurich structure was simplified and unified under a single swiss holding company . allied zurich and zurich allied shares were replaced by shares of the newly incorporated zurich financial services with a primary listing on swx swiss exchange ticker symbol zurn and a secondary listing in london . zurich financial services american depositary receipts adrs are traded on the american stock exchange . 2005 in 2005 after hurricane rita hit beaumont texas leaving it without power farmers insurance brought in almost 300 insurance adjusters to assess exterior property damage in order to expedite the reconstruction effort provided 100 000 for the emergency operations center and two badly needed megawatt electric generators . 10 2007 in july 2007 the farmers exchanges acquired bristol west holdings inc. the parent of a group of insurers specializing in non standard auto insurance which provides insurance coverage for drivers whose driving records or other problems make obtaining insurance difficult . 11 during the october 2007 california wildfires farmers was one of only a few companies 12 to set up facilities to aid their customers . in addition to writing checks for evacuation costs damage claims lodging and meals the company ran commercials urging their customers to take advantage of these facilities . 13 the company now also has 2 buses serving as mobile command centers 12 14 this mobile claim center arrived at the qualcomm stadium only two days after the fires started . 15 2009 in april 2009 farmers announced that it would acquire 21st century insurance from aig for 1.9 billion . the acquisition made farmers the joint third largest personal lines insurer in the u.s. 16 the acquired assets included aig hawaii . 17 operations edit a farmers agency in northville michigan the farmers exchanges headquartered in los angeles ca are three reciprocal insurers or inter insurance exchanges farmers insurance exchange fire insurance exchange and truck insurance exchange owned by their policyholders . the farmers exchanges directly or through their subsidiaries and affiliates offer homeowners insurance auto insurance commercial insurance and financial services throughout the united states . farmers group inc. dba farmers underwriters association and its subsidiaries truck underwriters association and fire underwriters association provide certain non claims administrative services for the farmers exchanges as their attorneys in fact . the farmers exchanges do not hold an ownership interest in farmers group inc. and neither farmers group inc. nor its ultimate parent zurich financial services ltd. a swiss company holds an ownership interest in any of the farmers exchanges . the foremost insurance group headquartered in grand rapids michigan is a group of companies that primarily insure specialty products such as mobile homes motor homes travel trailers and specialty dwellings motorcycles off road vehicles boats and personal watercraft . it was founded in 1952 and was acquired by the farmers exchanges in march 2000 . the foremost companies are subsidiaries of the farmers exchanges . the bristol west insurance group became a part of farmers in july 2007 . in 1973 it began providing private passenger auto insurance to residents in florida and now provides liability and physical damage insurance focusing exclusively on private passenger vehicles across the united states . the bristol west companies are subsidiaries of the farmers exchanges . 21st century insurance headquartered in wilmington delaware became a part of farmers in july 2009 . using the internet and direct response marketing channels 21st century markets personal auto insurance to consumers throughout the united states . the 21st century insurance companies are subsidiaries of the farmers exchanges . farmers new world life insurance company started as catholic life insurance company in spokane washington in 1910 . later that year it was renamed new world life insurance company . in 1953 it was acquired by farmers group inc. in 1954 its name was changed to the current farmers new world life insurance company . farmers new world life insurance company is now based in the seattle suburb of mercer island washington . it offers flexible universal life insurance traditional term life insurance whole life insurance and annuities . farmers new world life insurance company is a subsidiary of farmers group inc. farmers financial solutions llc . was created by the farmers exchanges in 2000 to provide financial products to customers . 18 products and services edit farmers products and services include auto insurance ; home insurance including homeowners condominium and renters insurance mobile and manufactured home insurance specialty home insurance including landlord and rental properties seasonal homes and vacation homes and flood insurance through the national flood insurance program ; motorcycle insurance ; life insurance including term whole and universal life insurance ; recreational insurance such as insurance for boats atvs rvs and travel trailers ; business insurance for small and medium sized businesses such as liability and property insurance commercial auto and workers compensation insurance for apartment and commercial property owners artisan contractors condominium homeowner associations retail stores service providers offices religious organizations educational and non profit organizations hotels motels bed & breakfasts and other businesses in the light manufacturing restaurant wholesale and auto service & repair industries ; and financial services and products such as mutual funds and variable annuities . sponsorships edit farmers field edit on february 2011 farmers announced that it had agreed to sponsor a football stadium in the city of los angeles . this stadium would have been located downtown close to the staples center . the contract was signed for 30 years and its estimated cost is 700 million . this deal starts with 20 million for the first year and then eventually increases . this stadium was planned to be named as farmers field . even though los angeles does not officially own a football team yet the nfl has given their approval to build the stadium . citation needed the farmers insurance open edit farmers became the title sponsor of the farmers insurance open pga tournament in torrey pines ca in 2010 . the event raises millions for local san diego charities each year . www.farmersinsuranceopen.com nascar edit farmers is the sponsor of the no. 5 chevrolet ss driven by kasey kahne for hendrick motorsports in the sprint cup series since the 2012 season . farmers was the first to introduce a hashtag on a racecar . kahne s first victory in the no. 5 was at the 2012 coca cola 600 at charlotte motor speedway . farmers promotes its motor sport relationship through the farmers racing website . 19 criticism edit complaints to state insurance departments edit in 2006 farmers insurance received the highest number of complaints to state insurance departments in washington 20 21 and oregon . 22 lawsuits edit in 2005 the company refused to pay a claim on a car accident because the accident was allegedly caused intentionally by another driver . 23 despite farmers claims the state of washington ordered the company to pay the claim . 24 in betty jo walker v. farmers insurance 2007 farmers was fined 3 million for not defending a pair of limited income homeowners from a negligence claim . 25 in goddard v. farmers insurance 2008 farmers was ordered to pay 2.5 million for handling a