verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . february 2009 learn how and when to remove this template message chicken treat type fast food industry restaurants founded 1976 headquarters western australia key people frank romano products barbecue chicken revenue a 50 million 1 parent australian fast foods pty limited website chickentreat.com.au chicken treat is an australian barbecue chicken fast food restaurant chain . contents 1 stores 2 history 3 logo and mascot 4 see also 5 references 6 external links stores edit chicken treat has over 60 outlets within western australia and two in central queensland . 1 the company provides a range of rotisserie chicken fried chicken and burger meals . chicken treat also offers catering services for families groups and businesses . history edit the chain originated in 1976 in perth western australia and later expanded throughout australia . 1 in 1989 chicken treat and its main east coast rival big rooster became allies as australian fast foods pty limited . 1 in early 2002 the parent company australian fast foods purchased red rooster from coles myer . 2 this was followed by a period of rebranding changing existing stores outside of western australia from chicken treat to the more established red rooster brand although there are a few areas where red rooster and chicken treat co exist . in april 2007 red rooster and chicken treat were sold by australian fast foods for a 180 million to a consortium formed by the management and the venture capital arm of westpac known as quadrant capital 3 in early 2011 qsr holdings acquired the western australian chooks brand formerly known as river rooster converting said stores into direct service outlets with no drive thru service . these stores all carry the newer chicken treat branding . in june 2011 archer capital acquired quick service restaurant holdings qsr from quadrant private equity for an estimated 450 million including red rooster and oporto . 4 5 in october 2015 the chain began using betty the chicken to run the company s twitter account in an attempt to secure an entry in the guinness book of records . the company now has over 8 000 followers as a result . 6 logo and mascot edit in the late 1990s the company began to use a cgi rooster as its official mascot named chicken nick . it is now the focus of commercials and point of sale in store . the mascot is normally involved in a comical skit from surfing to hula dancing which is often a reference to the product being advertised at that time . during the first season of the reality tv series big brother adverts replicated the bum dance of perth contestant sara marie fedele . local celebrities such as former perth wildcats star ricky grace have also been used in commercials and in more recent advertisements a contestant from australian idol chris murphy provided a song . in late 2009 chicken treat updated its logo and branding of some stores to appeal to a younger audience . see also edit red rooster australian food and grocery council list of fast food chicken restaurants list of restaurant chains in australia references edit a b c d 1 at their official website accc 30 april 2002 . australian fast foods acquisition of amalgamated food & poultry pty ltd . retrieved 2006 07 18 . aap 17 april 2007 . australian fast foods signs buyout deal . retrieved 2011 07 05 . wen philip 14 june 2011 . archer buys red rooster and oporto in 450m deal . sydney morning herald . retrieved 4 july 2011 . ooi teresa 14 june 2011 . archer buys up 450m worth of quick chicken . the australian . retrieved 16 june 2011 . http www.news.com.au technology online chicken takes over twitter account for fast food chain story fnjwnhzf 1227572600392 external links edit official website v t e chicken based restaurant chains global chester s chicken cottage church s texas chicken dixy chicken kenny rogers roasters kfc nando s pollo campero popeyes southern fried chicken wienerwald regional africa chicken licken za chicken republic ng tastee fried chicken ng asia al baik sa al tazaj sa bacolod chicken inasal ph bonchon chicken kr california fried chicken id the chicken rice shop my dicos cn home original chicken cn jollibee ph klg tw kyochon kr marrybrown my max s of manila ph mang inasal ph pelicana chicken kr scr my tkk fried chicken tw europe chicken cottage uk dixy chicken uk morley s uk sam s chicken uk southern fried chicken uk north america boston market bojangles us brown s chicken & pasta us buffalo wild wings buffalo wings & rings bush s chicken us chefette bb chick fil a us chicken express us chicken out rotisserie chicken salad chick us cluck u us dixie lee ca el pollo loco us foosackly s us golden chick us golden skillet us guthrie s harold s chicken shack juan pollo us kyochon lee s famous louisiana fried chicken mary brown s ca mrs. winner s pioneer chicken pollo palenque pollo tropical us quaker steak & lube raising cane s us ranch1 roscoe s royal castle tt roy rogers us scores st hubert ca smithfield s us swiss chalet ca tip top wild wing wingstop wingstreet pdq us wing zone us zankou chicken us zaxby s us oceania chicken treat au chooks fresh & tasty au henny penny au kingsley s chicken au oporto au red rooster au south and central america pollos frisby co rostipollos cr list of chicken restaurants v t e food chains in australia casual dining burrito bar hog s breath caf la porchetta nando s outback steakhouse sizzler fast food ali baba bing boy boost juice bucking bull chicken treat chinese legend chooks fresh & tasty domino s pizza eagle boys fast eddys grill d guzman y gomez henny penny hungry jack s burger king mad mex fresh mexican grill noodle box oporto pancake parlour pizza capers pizza haven pizza showtime red rooster salsa s fresh mex grill spudbar sumo salad sushi train uncle tony s kebabs zambrero baked goods donut king bakers delight breadtop brumby s bakeries krispy kreme pie face subway coffeehouses and tea rooms the coffee club d me gloria jean s coffees mcdonald s mccaf michel s patisserie muzz buzz shingle inn starbucks coffee vittoria coffee zarraffas coffee dairy baskin robbins ben & jerry s cold rock ice creamery home ice cream wendy s supa sundaes list of restaurant chains in australia retrieved from https en.wikipedia.org w index.php title chicken treat & oldid 743272867 categories fast food chains of australiafast food poultry restaurantsbarbecue restaurantsrestaurants in western australiacompanies based in perth western australiarestaurants established in 19741974 establishments in australiahidden categories use australian english from may 2011all wikipedia articles written in australian englishuse dmy dates from may 2011articles needing additional references from february 2009all articles needing additional referencesofficial website different in wikidata and wikipedia navigation menu personal tools not logged 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