design founded 2005 headquarters new york city key people jared schiffman and phillip tiongson website http www.potiondesign.com potion design is a private interactive design firm located in new york city . 1 it was founded in 2005 by jared schiffman and phillip tiongson who had previously studied together at the mit media lab . 1 the firm s specialty is interactive kiosks especially flat surfaces that respond to human input through a combination of light displays and overhead video cameras . 1 museums for which potion design has created installations include the national world war i museum in kansas city the metropolitan museum of art in new york city the smithsonian institution s national building museum and national museum of american history in washington d.c. and the museum of science and industry in chicago . 1 they have also created interactive installations at bars and restaurants such as the st. regis hotel and the clo wine bar . 1 contents 1 app development 2 awards and recognition 3 references 4 external links app development edit potion design has done software development mostly in the form of ipad apps . their first major such project was the biblion ipad app in 2011 for the new york public library which presents an interface for viewing images documents and text from the library s archives . alexis madrigal a senior editor for the atlantic called biblion one of the slickest media consumption experiences that i ve seen for the ipad . 2 they have also designed ipad apps for josef albers 1963 book interaction of color for yale university press 3 and for the works of photographer richard avedon for the richard avedon foundation . 4 awards and recognition edit potion design has won a variety of design awards including various american alliance of museums muse awards and communication arts interactive awards . they were also finalists for the national design awards in both 2009 and 2010 . 5 in 2010 fast company magazine listed potion design at 8 in their list of most innovative design companies lauding them for creating interactive installations that get computing out of the box . 6 references edit a b c d e reinventing interaction alice rawsthorn the new york times june 28 2009 madrigal alexis 2011 05 18 . did the new york public library just build the magazine app of the future . the atlantic . stinson liz august 7 2013 . a masterpiece book on color theory is now on the ipad . wired . steigrad alexandra june 19 2014 . the richard avedon foundation introduces app . women s wear daily . potion design awards most innovative companies design . fast company . march 2010 . external links edit potion design homepage potion design blog retrieved from https en.wikipedia.org w index.php title potion design & oldid 621557776 categories companies based in new york citycompanies established in 2005design companies of the united statesprivately held companies based in new york navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 17 august 2014 at 00 28 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view