industry internet marketing founded june 2006 headquarters cambridge massachusetts key people brian halligan ceo & cofounder dharmesh shah cto & cofounder products hubspot marketing consulting services revenue 186.49 million net income 46.05 million 2015 1 number of employees 785 2 website www.hubspot.com hubspot is a company based in cambridge massachusetts that develops and markets a software product for inbound marketing also called hubspot . hubspot was founded by brian halligan and dharmesh shah from the massachusetts institute of technology mit in 2006 . the company advocates for the inbound marketing concept in its own marketing through viral videos twitter webinars and an annual inbound marketing report . contents 1 software and services 2 corporate history 3 ethics scandal 4 inbound marketing concept 5 corporate culture 6 critical reception 7 references 8 further reading 9 external links software and services edit hubspot provides tools for social media marketing content management web analytics landing pages and search engine optimization . 3 4 the hubspot suite of online tools has three primary applications content management tools for creating or managing blogs templates forms and landing pages ; exposure optimization applications that help the content be found such as through search engine optimization ; and lead tracking and intelligence tools which track and manage e mail marketing customer interactions qualified prospects reports and analysis . 5 6 hubspot has integration features for salesforce.com sugarcrm netsuite microsoft dynamics crm and others . 7 there are also third party services templates and extensions that can be downloaded through the hubspot app marketplace . 8 hubspot offers consulting services and hosts the hubspot academy an online resource for learning inbound marketing tactics . 9 10 it also hosts user group conferences and offers inbound marketing and hubspot certification programs . 10 corporate history edit hubspot was founded by brian halligan and dharmesh shah at the massachusetts institute of technology mit in 2006 . 3 the company grew from 255 000 in revenues the first year the software was released to 15.6 million in 2010 . 3 11 later that year hubspot announced its acquisition of oneforty . oneforty began as an app store for twitter 12 13 but shifted into an online resource for social media marketing . 12 the company also introduced new software for personalizing websites to each visitor . 14 according to forbes hubspot started out targeting companies of 1 10 employees but moved steadily upmarket to serve larger businesses of up to 1000 employees . 15 16 hubspot filed for an initial public offering with the securities and exchange commission on august 25 2014 for listing on the new york stock exchange under the ticker symbol hubs . 17 ethics scandal edit in july 2015 hubspot s cmo mike volpe was dismissed for violating hubspot s code of business conduct . the company s board of directors found that volpe tried to obtain a draft copy of disrupted my misadventure in the start up bubble by daniel lyons . the book is a critical look at hubspot its company culture and its business practices . 18 19 materials obtained under the freedom of information act showed that certain hubspot executives considered the book a financial threat to hubspot its share price and the company s future potential . the fbi report discusses tactics such as email hacking and extortion in the attempt to prevent the book from being published . the individuals involved were ultimately not charged for any wrongdoing ; the records released do not indicate why . 20 inbound marketing concept edit hubspot promotes the concept of inbound marketing through its own marketing . 5 according to crmsearch the company promotes a message of publish your way in and practices what it preaches as a prolific creator of content including blog posts social media posts white papers webinars and more . 15 according to harvard business review hubspot s most effective inbound marketing has been its free online tools 21 such as marketing grader formerly website grader which grades a website s performance and gives it a score based on how it compares to other websites that have been ranked . 22 23 whoretweetedme.com which was introduced in beta in august 2011 shows the number timing and audience of tweets containing any url provided by the user . 24 25 corporate culture edit hubspot s offices writing in the new york times in 2016 former hubspot employee daniel lyons said of the company imagine a frat house mixed with a kindergarten mixed with scientology and you have an idea of what it s like . he called hubspot a digital sweatshop where there is no need for work life balance because work is life and life is work and employees are treated as if they are widgets to be used up and discarded . 26 in 2012 boston business journal named hubspot a best place to work . 27 in 2015 the boston globe called the company a top large employer . 28 the company began an unlimited vacation day policy in 2010 29 and started an employee training program called the hubspot fellows program the same year . 27 critical reception edit a review in crm search said hubspot is not the best product in every category ... yet may still be the single best marketing solution in bringing all the tools together . 15 many of hubspot s individual applications have competitors but hubspot strives to provide an all in one approach . 6 30 a comparative analysis conducted by ventureskies compared data security in hubspot s cms with wordpress based websites . it showed that hubspot maintains an increased level of information security as well as protection against hacking through a set of security measures including human factors e.g. 24 7 monitoring restricted access to hosted data limited to web server level no file server access restrained javascript and multilayered infrastructure security embracing network storage and compute environments . 31 a review in crm search identified hubspot s strengths as the sophistication of its call to action cta tool and its online ecosystem the hubspot marketplace . according to the review ease of use is a design hallmark for this application and its pricing is reasonable . under weaknesses the review said it has more breadth than depth . it said the lack of customization and design tools can be limiting . according to the reviewer it lacks some advanced tools such as business process management bpm tools to manage workflow . 15 references edit hubspot income statement quarterly amigobulls.com january 16 2016 retrieved june 16 2016 kirchoff lindsey february 22 2013 hubspot continues rapid trajectory with 82 % revenue growth hubspot retrieved december 27 2013 a b c stone avery august 8 2011 . hubspot wants to be salesforce.com for small business . fortune magazine . retrieved february 27 2012 . gage deborah march 8 2011 . google ventures sequoia salesforce give hubspot 32m . the wall street journal . retrieved december 27 2013 . a b steenburgh thomas ; avery jilly ; dahod naseem january 24 2011 hubspot inbound marketing and web 2.0 retrieved december 30 2013 a b mccarthy kevin may 26 2011 . the tech behind hubspot . bostinno . retrieved february 27 2012 . greenberg paul january 24 2012 . crm watchlist 2012 winners the marketing mavens . zdnet . retrieved february 27 2012 . marketplace hubspot retrieved december 27 2013 blackwell gerry january 16 2008 . hubspot the evolution of marketing . small business computing . retrieved february 27 2012 . a b hubspot academy may 18 2009 retrieved december 26 2013 alspach kyle december 15 2011 . hubspot we plan to be like hp a huge company that lasts 100 years . but in cambridge . boston business journal . retrieved february 27 2012 . a b rao leena august 18 2011 . hubspot buys social media management platform and app directory oneforty . techcrunch . retrieved february 27 2012 . o dell jolie august 18 2011 . twitter app store oneforty acquired by hubspot . venturebeat . retrieved february 27 2012 . alspach kyle december 14 2011 . hubspot what we re working on now will change the internet . boston business journal . retrieved february 27 2012 . a b c d schaeffer chuck . hubspot marketing software review an independent marketing software analysis . crmsearch . retrieved january 27 2014 . colao j.j. march 15 2012 . hubspot looks to pounce as traditional marketing gets obliterated . forbes . retrieved december 29 2013 . form s 1 registration statement under the securities act of 1933 hubspot inc. beta boston my year in startup hell dan lyons in fortune april 2016 extortion hacking claims sparked hubspot investigation fbi records show boston globe 24 march 2016 psaty kyle april 27 2010 . hubspot s new alerts grader cures social media email overload . bostinno . retrieved december 28 2013 . ha anthony may 16 2008 . marketing software company hubspot raises 12m . venturebeat . retrieved february 27 2012 . gomer gregory december 6 2011 . hubspot marketing grader launches we put 30 boston startups head to head deathmatch . bostinno . retrieved february 27 2012 . gomer gregory august 10 2011 . hubspot powers useful tool to track retweets suffers unfortunate name whoretweetedme . bostoninno . retrieved february 27 2012 . dugan lauren august 16 2011 . find out which influencers retweeted you . mediabistro . retrieved february 27 2012 . the new york times april 9 2016 congratulations you ve been fired by dan lyons a b regan keith june 10 2011 . hubspot s west coast attitude gets talent . boston business journal . retrieved february 27 2012 . sarah shemkus hubspot tops list of large companies boston globe 12 november 2015 page visited 16 june 2016 8 companies with the best vacation perks . cnn money . june 6 2011 . retrieved february 27 2012 . roush wade august 24 2007 . online marketing for dummies and for people with better things to do . xconomy . retrieved february 27 2012 . scholten ulrich . hackers phishing databreach why hubspot is more secure than wordpress . ventureskies . retrieved 6 january 2016 . further reading edit lyons daniel 2016 . disrupted my misadventure in the start up bubble . hachette books . isbn 978 031630608 9 . halligan brian ; david meerman scott ; dharmesh shah 2010 . inbound marketing get found using google social media and blogs . john wiley & sons inc. isbn 978 0 470 49931 3 . external links edit wikimedia commons has media related to hubspot . official website business portal companies portal economics portal internet portal massachusetts portal sociology portal united states portal retrieved from https en.wikipedia.org w index.php title hubspot & oldid 740306843 categories technology companies based in the boston areacompanies based in cambridge massachusettscompanies established in 2006internet marketingmarketing companies of the united statessearch engine optimizationsoftware companies based in massachusettsweb analyticsmarketing softwarecompanies listed on the new york stock exchange2006 establishments in massachusettshidden categories commons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages espa ol edit links this page was last modified on 20 september 2016 at 07 43 . text is available under the creative commons attribution sharealike license ; 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