private industry restaurants founded 1934 founder nirula brothers headquarters delhi india number of locations 71 area served north india focus ncr delhi key people amit chadha ceo & director pradeep chadha ashish chadha and avinash chadha products fast food indian cuisine ice cream pastry owner nirula s corner house private limited website nirula s official website nirula s is india s oldest fast food restaurant chain . 1 2 based in north india and most popular in ncr delhi it was delhi s first fast food restaurant opening in connaught place in 1977 . today it has over 70 outlets in ncr delhi bihar haryana madhya pradesh punjab rajasthan and uttar pradesh states offering a desi version of western fast food items . nirula s success has led them to branch out into other ventures which include potpourri an indian cuisine casual dining restaurant chain ; nirula s 21 ice cream parlour chain in addition to pastry shops and two hotels in noida and panipat . 3 4 recently nirula s opened its first franchise in patna their first outlet in the entire east zone . 5 contents 1 history 2 locations 3 restaurant formats 4 references 5 external links history edit the chain traces its origins to hotel india 6 which opened at the l block in connaught place cp new delhi in 1934 by nirula brothers l.c. and m. nirula ; it had 12 rooms a restaurant and a bar . 7 in 1940 on request of the indian coffee board they opened the indian coffee shop in janpath introducing espresso coffee which became an instant success . soon afterwards they launched two theme restaurants la boheme a hungarian restaurant ; and gufa an indian restaurant . 1 8 in the 1950s the chinese room was opened the oldest chinese restaurant in delhi . it is still on its original premises . the 1970s saw nirula s venturing into the fast food business with the opening of what became delhi s first fast food restaurant in 1977 to which was later added a pastry shop snack bar hot shoppe and an ice cream parlour . a subsequent addition was the adjacent waiter served potpourri salad bar . by that time nirula s was already a cp landmark offering western fast food such as burgers pizzas and submarines plus an ice cream parlour offering 21 flavours . 9 nirula s kathi roll meal on an indigo flight expansion of the fast food business continued in the next two decades with the opening of the central kitchen and at the chanakya cinema complex chanakyapuri defence colony noida vasant vihar and various other locations in the ncr . 10 before the arrival of several international restaurant chains in the 1990s nirula s remained a major draw for young people in the capital . in the following years even after chains like mcdonald s made inroads into its share nirula s retained 40 per cent of the delhi market in 2000 . 11 12 even then facing stiff competition from nirula s mcdonald s had to indianise its menu to suit indian palates while on its end nirula s added competitive pricing and revamped its interiors . 3 4 13 14 to diversify its business the group opened hotels one in noida and another in panipat and set up food processing plants in noida near delhi . nirulas was also the first western style fast food restaurant in kathmandu nepal where it had two outlets the main branch in durbar marg where there currently is a kfc and a pizza hut on top and a smaller branch on new road . the best selling items were pizzas and ice cream . while both were already available in kathmandu they were offered at premium restaurants as gourmet versions and not as fast food . through the 1990s nirula s faced heated competition from local and international fast food outlets and by 1995 there was only one nirula s left in the city . the quality also went down and it soon closed its doors for good . citation needed while kathmandu is now teeming with fast food outlets many still reminiscence about nirula s as the place that they had their first pizza in . their most popular pizza was the salami pizza also their cheapest meat pizza . citation needed nirula s express outlet at delhi airport . in 2007 the original cp outlet moved to k block connaught place while the adjacent potpourri moved to n block outer circle . 8 12 also in 2007 nirula s opened india first ice cream museum inside its ice cream factory in noida . 2 15 in the same year the chain introduced three new outlet formats including nirula s express food court unit and ice cream kiosks with the first express outlet opening at the delhi airport . 16 today the chain has outlets across north india in dehradun indore meerut mussoorie panipat pathankot and udaipur . 10 17 locations edit bihar patna delhi connaught place greater kailash part ii karol bagh new friends colony preet vihar punjabi bagh vasant kunj vasant vihar haryana faridabad gurgaon panipat punjab ludhiana 18 pathankot uttar pradesh ghaziabad meerut noida uttarakhand mussoorie dehradun restaurant formats edit nirula s family style outlets quick service with take away home delivery and online ordering nirula s express take away only fuel station outlets . potpourri fully waiter served multi cuisine restaurant chain nirula s 21 ice cream parlours pegasus bar references edit a b seth pran nath ; sushma s. bhat 2006 . nirula s india s first restaurant chain . successful tourism volume ii tourism practices . sterling publishers . p. 285 . isbn 81 207 3200 6 . a b nirula s gives india its first ice cream museum . cnn ibn . november 14 2007 . a b fast food attention to local palates pays off . financial times . january 28 2010 . popular indian restaurants such as nirula s and sagar ratna which specialises in south indian food are also expanding with 60 to 70 locations each . a b battle of burgers nirula s set to take on mcdonald s . cnn ibn . april 4 2008 . nirula s opens outlet in patna . patna business standard ltd. press trust of india . october 23 2012 . know nirula s . nirula s corner house pvt. ltd. lodged in the heart of new delhi . hindustan times . august 30 2011 . a b sinha bhadra august 11 2005 . cp landmark nirula s may soon be history . times of india . nirula s goes partly malaysian . cnn ibn . july 1 2006 . a b about us purani dilli food nothing exclusive about it . the pioneer . february 1 2010 . a b good old landmark is back in connaught place . chennai india the hindu . march 2 2007 . collis david j. ; cynthia a. montgomery ; michael goold 1999 . harvard business review on corporate strategy harvard business review . harvard business press . p. 102 . isbn 1 57851 142 9 . and the winner is ... butter chicken . indian express . october 9 2000 . a museum to tell ice cream story . dna newspaper . november 14 2007 . nirula s to change outlet formats . business line . jan 23 2007 . nirula s to add 140 new outlets by 2010 . chennai india the hindu . august 27 2008 . locator external links edit nirula s official website nirula s keeps up with changing palate retrieved from https en.wikipedia.org w index.php title nirula % 27s & oldid 740929407 categories indian restaurantsrestaurants in delhirestaurants in india1934 establishments in indiacompanies based in delhifast food franchisesfast food chains of indiaice cream parlorscatering and food service companies of indiahidden categories all articles with unsourced statementsarticles with unsourced statements from july 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 24 september 2016 at 06 56 . text is available under the creative commons attribution sharealike license ; 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