mazda mazda north american operations industry automotive founded 1970 headquarters irvine california products automobiles number of employees 20 000 website mazda north american operations mazda north american operations mnao which includes mazda motor of america inc. is mazda motor corporation s north american arm and constitutes the largest component of that company outside japan . the company has its headquarters in irvine california 2 and is headed by masahiro moro . contents 1 history 2 products 3 references 4 external links history edit toyo kogyo entered the united states market as mazda motor america mma in 1970 with a single car the rx 2 . the next year there were five cars the compact familia based 1200 and r100 the larger capella based 616 and rx 2 and the large 1800 . for 1972 the line expanded again with the addition of the rx 3 and b1600 ; the 1200 and 616 were replaced by the similar 808 and 618 respectively ; and the boring 1800 was gone . the piston powered 618 was gone the next year as was the r100 but the 1.2 l 1200 was back for a single year . mazda quickly rose in prominence helped in large part to their use of wankel engines . 1974 was the year of the rotary with the introduction of both the rotary pickup and rx 4 . in fact the 808 and b1600 were the only piston engined mazdas offered in the united states that year . 1975 had a similar lineup minus the retired rx 2 . mazda had designed the repu and rx 4 with the american market in mind but the energy crisis was looming . the company s sales were slipping due to the wankel s reputation as a gas hog so mazda responded with the reintroduction of a familia based car powered by a tiny piston engine the 1.3 l mizer . that car and 1977 glc its next generation brother saved the company in the united states with terrific reviews and better sales . also introduced in 1976 was the wankel powered rx 5 cosmo . but the writing was on the wall for mazda s mainstream wankel lineup every one of the older rotary models was cancelled after 1978 . even though the wankel engine had lost its allure mazda persevered with the technology and found a niche for it . the 1979 rx 7 rotary was the company s greatest image builder yet casting a halo over the rest of the model line . also relaunched that year was the company s entrant in the midsize market the 626 . the rx 7 and 626 buoyed mazda s american fortunes enough for it to expand . mazda built an american plant now autoalliance international to build the 626 bringing the company to ford s attention . the two joined together on the 626 s 2 door offshoots the mx 6 and ford probe . mazda finished the 1980s the same way as the 1970s with an image building sports car . the miata was another tremendous halo car for the company kicking off an industry boom in the sports car segment . the third generation rx 7 introduced in 1993 was much liked but few were sold causing an end of the model s importation just three years later . mazda consolidated its north american operations as mazda north american operations in 1997 . in 2007 mazda recorded their best selling year in the us since 1994 in selling 296 000 vehicles . on december 31 2015 jim o sullivan retired from president and ceo of mazda north america . masahiro moro former head of the global sales and marketing division became ceo . 3 products edit current or recent mazda north american product line mazda2 subcompact car 2010 present mazda3 compact car 2003 present mazdaspeed3 high performance version 2007 present mazda6 midsize car 2002 present mazda5 compact minivan 2005 present tribute compact suv 2001 2011 cx 3 crossover suv 2015 present cx 5 crossover suv 2012 present cx 7 crossover suv 2007 2012 cx 9 crossover suv 2007 present mx 5 miata roadster convertible 1989 present rx 8 coupe 2003 2012 references edit what s zoom zoom mazda spirit . mazda . retrieved september 29 2010 . contact us . mazda north american operations . retrieved on october 29 2009 . mazda north america ceo retires new head to focus on increasing sales . www.leftlanenews.com . retrieved 2016 01 04 . external links edit wikimedia commons has media related to mazda north american operations . mazda usa homepage mazda motor corporation v t e mazda road car timeline 1960 1989 next type 1960s 1970s 1980s 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 kei car r360 coup carol chantez carol kei truck b360 b600 porter porter cab porter cab scrum subcompact carol 600 121 festiva compact familia familia presto familia presto familia 323 familia 323 familia 323 familia familia van familia van 1000 1200 1300 pickup familia van 323 wagon familia van wagon grand familia rx 3 savanna tude mid size capella 616 rx 2 capella 626 capella 626 capella 626 luce 1500 1800 luce rx 4 929 persona executive luce rx 9 929l luce 929 luce 929 luce van 929 wagon luce r130 cosmo 121 rx 5 cosmo 929 coup full size roadpacer sports car familia rotary r100 mx 5 cosmo sport rx 7 savanna rx 7 savanna minivan mpv pickup b1500 proceed b series proceed b series proceed b series van bongo f800 f1000 bongo e series bongo e series v t e previous mazda road car timeline 1990s present type 1990s 2000s 2010s 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 kei car autozam carol carol carol carol carol carol az wagon az wagon az wagon az wagon flair az offroad spiano autozam scrum scrum scrum wagon scrum scrum wagon subcompact autozam revue 121 demio 121 demio mazda2 demio mazda2 demio mazda2 verisa compact familia 323 proteg astina eunos 100 familia 323 proteg lantis familia 323 proteg axela mazda3 axela mazda3 axela mazda3 familia van familia van familia van mid size capella 626 capella capella 626 atenza mazda6 atenza mazda6 atenza mazda6 persona cronos 626 xedos 6 eunos 500 fini ms 6 autozam clef eunos 800 xedos 9 millenia fini ms 8 full size luce sentia 929 fini ms 9 sentia sports car autozam az 1 mx 3 eunos presso autozam az 3 eunos roadster mx 5 miata roadster mx 5 miata roadster mx 5 roadster mx 5 mx 6 myst re mx 6 myst re fini rx 7 rx 7 rx 7 rx 8 eunos cosmo minivan premacy premacy mazda5 premacy mazda5 bongo friendee biante fini mpv mpv mpv mpv mazda8 crossover cx 3 cx 5 cx 7 cx 9 cx 9 suv navajo tribute tribute pickup b series b series b series bt 50 bt 50 van bongo bongo retrieved from https en.wikipedia.org w index.php title mazda north american operations & oldid 740073744 categories mazdamotor vehicle manufacturers of the united statescompanies based in irvine californiaamerican companies established in 1970hidden categories pages using infobox company with unsupported parameterscommons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact 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