improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . january 2012 learn how and when to remove this template message this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . december 2006 learn how and when to remove this template message learn how and when to remove this template message triple m brisbane city brisbane queensland broadcast area brisbane gold coast sunshine coast ipswich tweed heads . branding triple m slogan brisbane s rock variety frequency 104.5 mhz fm also on dab first air date august 22 1980 1980 08 22 1 format active rock language s english erp 12 000 watts haat 365 m 2 transmitter coordinates 27 27 47 s 152 56 54 e 27.46306 s 152.94833 e 27.46306 ; 152.94833 former frequencies 104.1 mhz 1980 1989 affiliations triple m network owner southern cross austereo sister stations hit105 website official website 4mmm identified on air and in print as triple m is one of brisbane australia s commercial fm rock radio stations primarily targeted at those in the 25 50 age group . triple m brisbane is part of southern cross austereo s triple m network and broadcasts on the 104.5 mhz frequency . contents 1 station history 2 studios 3 transmission 4 25th anniversary celebration 5 football 5.1 afl 5.2 nrl 6 networking 7 digital radio 8 current on air line up 9 references 10 external links station history edit 4mmm started on the fm band at 104.1 mhz on august 22 1980 . brisbane businessman leo williams was the driving force behind the venture while the station manager then was rob mckay who left the station soon after allowing program manager ted seymour to take the reins . their first format was contemporary rock . it was rebranded as fm104 in december 1982 with the new slogan rock in stereo and focused on the typical queensland lifestyle of beaches and barbecues . the music was now serious rock but very much album oriented . their playlists now included ac dc the angels van halen zz top and the talking heads as well as supporting australian pub rock bands such as inxs hunters & collectors and the choirboys . in 1983 they started using the popular call sign fm104 rocks the weekend fm104 rocks brisbane and fm104 rock in stereo . the first number one ratings success was in the 7 to midnight timeslot in the second survey of 1983 reaching an impressive 26 share . the station finally went number one overall in october 1984 with a share of 18.2 % total audience . from then they dominated the market peaking at a massive 37.9 % share in the brisbane expo year 1988 . this has never been achieved by any radio station since . they were number one in brisbane from late 1984 until 1990 . the breakfast shift with bill healy and mr t was also consistently number one . promotions including the skyshow featuring the first afterburner f111 s in the world and involvement in all things brisbane supplemented the sizzling on air format . in 1988 hoyts entertainment the new owners of the station forced fm104 to take on the triple m brand to become part of the newly created triple m nationwide network . from then on it became known as fm104 triple m maintaining its callsign 4mmm . a change of frequency to 104.5 mhz occurred on 5 november 1989 . during 1990 management and staff changes started a slide . triple m was finally toppled from the top spot by new fm station b105 with the onset of rap and dance music . when the austereo group purchased the station as part of its takeover and merger of the triple m and today networks in 1995 the fm104 tag was dropped however the fm104 tag has resurfaced recently in station sweepers and jingles . in april 2011 the regional media giant southern cross media bought the austereo group for more than 700 million . southern cross media is the current owner of the triple m network and all triple m branded stations are now operated under the parent company southern cross austereo . studios edit the fm104 studios were originally based in the top floor of 67 st pauls terrace . not much is known about the original installation . new facilities were later created at 549 queen street brisbane . this building had a lot of character featuring a quirky lift green carpets and a distinctive spiral staircase linking the two floors . the basement carpark reserved for executives and station vehicles was tiny and difficult to enter and exit . the building also hosted some wild survey parties with many famous guests over many years . the queen street equipment comprised mte mixing consoles and itc delta cartridge machines . fm104 triple m never experienced the era of digital commercial system dcs which was incorporated into most other austereo stations . instead fm104 triple m continued to use outdated cartridge machines until 1999 when the updated maestro digital playout system was installed as part of an austereo nationwide upgrade . from 1998 to 2000 triple m s news was broadcast from the newsroom of sister station b105 fm in a combined newsroom arrangement . a high speed microwave wan link was also installed between the two stations to enable data connectivity . fm104 and later triple m brisbane broadcast from the queen street location until august 2000 when austereo relocated triple m and sister station b105 into new combined premises at 309 north quay brisbane . the new complex was the first in australia to use the now defunct klotz digital vadis audio system which was revolutionary at the time . after 16 years the original klotz installation at the north quay facility is currently being phased out and replaced with an axia audio over ip system manufactured by us based telos systems . transmission edit fm104 originally transmitted using two rca btf 20e 20 kilowatt transmitters in an a b failsafe configuration running from the btq seven tower at mt coot tha brisbane . an increase in effective radiated power was granted in the early 1990s and an arrangement was reached with rival station b105 to share a new antenna combiner and floor space at tvq ten which had a higher tower . an electronics research inc eri fm array was installed on the tower combined through an rf combiner to allow both 105.3 b105 and 104.5 4mmm to transmit at 5 kw base power on the same array . 4mmm had a 20 kw rca transmitter moved from the btq site and an nec 10 kw transmitter installed at this site in an a b failsafe configuration . one of the original 20 kw rca transmitters was left in place at btq seven as a backup leaving 4mmm as one of the most redundant ready stations in brisbane with three transmitters to choose from and two different transmission sites . after the official duopoly merger with b105 fm which had two harris ht10 transmitters on a separate antenna at tvq channel ten 4mmm continued to use the same transmitter configuration until 2002 when a new solid state harris z10cd transmitter was installed at the newly created tx australia facility under the tvq ten tower . one of b105 fm s existing ht10 transmitters was re tuned to 104.5 mhz and installed at the channel seven tower 1 kilometre 0.62 mi away from channel ten on mount coot tha as a backup . both original rca transmitters were sold for scrap and the nec transmitter eventually went to broadcast australia for parts . as of june 2012 triple m brisbane has one harris z10cd solid state transmitter as the main located at tvq ten . it has one ht10fm tube transmitter as the secondary located at btq seven . there is also a spare antenna the original b105 fm1c at the tvq ten tower if needed . tx australia are currently under contract to maintain all of austereo brisbane s fm transmission infrastructure including antennas transmitters and combiners . broadcast australia are under contract to maintain the digital radio infrastructure for all brisbane radio stations . 4mmm s fm base power is 5 kilowatts with an erp effective radiated power of 12 kilowatts at the antenna . the digital radio base power from the mt coot tha site is 1.8 kw with an erp of 12 kw at the antenna . 25th anniversary celebration edit in august 2005 4mmm held a weekend long celebration of 25 years broadcasting . archived audio was played back including interviews with the likes of former programmer bill riner and other former dj s. the weekend culminated in a sunday afternoon broadcast from the station s carpark at 309 north quay with drinks food and live to air performances from the screaming jets the choirboys and glen shorrock . the single cool change from shorrock s little river band was the first song ever played to air on 4mmm . football edit afl edit 4mmm broadcasts full call of afl matches played by the brisbane lions . the brisbane afl call team includes lead commentator richard champion and features belinda mellen on boundary . bill mcondald is also part of the team . 4mmm s football calls are overseen by triple m head of afl lee simon . 4mmm s afl calls are relayed into other triple m interstate stations as required . other interstate matches are called by different commentary teams and networked in to brisbane . nrl edit 4mmm broadcasts full commentary of selected nrl matches . these games are generally played on thursday friday saturday sunday and monday nights and are broadcast live from the relevant stadiums . brisbane matches held at suncorp stadium are often hosted by lead commentator anthony maroon and feature special comments by former brisbane broncos player gorden tallis and sideline updates from ben dobbin . nrl football is produced nationally by triple m head of nrl matt white . networking edit as with most national radio networks 4mmm sometimes engages in networking of several shows . 4mmm also employs local automation overnight where the computerised playlist system will play logged events automatically eliminating the need for an announcer to be present . there are two shows which are networked on 4mmm . merrick and australia merrick watts and guests such as mikey robbins lawrence mooney and scott dooley 4pm 6pm weekdays the rubber room hosted by ugly phil 7pm 10pm weekdays digital radio edit triple m is simulcast on digital radio in brisbane . it is hosted on ensemble 2 with all of southern cross austereo s digital offerings . current on air line up edit as of april 2016 3 6am 9am marto and ed greg martin and ed kavalee 9am 1pm mitch mitchell 1pm 4pm ben dick wood 4pm 6pm merrick and australia 6pm 7pm the rush hour 7pm 10pm the rubber room with ugly phil or live football depending upon football schedule 10pm 6am automated music references edit http www.acma.gov.au webwr assets main lib100052 lic022 commercial radio broadcasting licences.pdf haat estimated from http www.itu.int srtm3 using ehaat . triple m brisbane on air schedule . triple m brisbane . retrieved 2016 03 31 . external links edit triple m website triple m brisbane podcast all shows or subscribe with itunes v t e southern cross austereo television southern cross nine southern new south wales australian capital territory regional victoria regional queensland spencer gulf broken hill southern cross ten northern new south wales spencer gulf broken