please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . march 2009 learn how and when to remove this template message freixenet headquarters freixenet catalan pronunciation f n t is a cava producer in spain located west of barcelona in catalonia . cava is a sparkling wine produced in spain . freixenet was started after the union of two spanish families with a lengthy history in winemaking the ferrers owners of la freixeneda a 12th century farming estate in sant quint de mediona in the alt pened s and the salas winemakers since 1830 and the founders of casa sala a wine exporter to latin america in sant sadurn d anoia . towards the end of the 19th century dolores sala viv the granddaughter of the founder of casa sala married pedro ferrer bosch of la freixeneda . this era saw the gradual loss of spain s colonies and grape production diminishing due to the phylloxera plague that had destroyed red grape vines across europe . inspired by the success of champagne codorn u and others encouraged vineyard owners to replant with white grape varieties like macabeu parellada and xarel lo to use for sparkling wine production . these grapes are still the primary grapes of cava today though some producers are experimenting with the use of the champagne wine grapes of chardonnay and pinot noir . as a result the newlyweds joined forces with dolores father to switch the focus of the sala family business to sparkling wines made under the traditional method or m thode champenoise . the name comes from la freixenada a family wine producing estate located in the alt pened s region since the 13th century . in 1941 freixenet launched its leading product the carta nevada . in 1974 the company achieved international success with another cava the cordon negro . nowadays freixenet offers public tours of the winery in which both cavas are produced ; visitors are shown the underground cellars and the bottling plant before tasting the finished product . the winery is situated opposite the main train station in the catalonian village of sant sadurn d anoia . around 95 % of spain s total cava production is from catalonia and sant sadurn d anoia is home to many of spain s largest production houses . 1 the brand is well known because of the christmas spots . every year a celebrity is invited to star in the 2 minutes spot and wish everyone a happy christmas . contents 1 marketing 2 see also 3 external links 4 references marketing edit each year this cava company taps into a world famous celebrity to be the face of its much awaited christmas tv commercial . shakira became the face in 2010 other celebrities who have appeared in freixenet s christmas sparkling wine include antonio banderas sharon stone demi moore and kim basinger . 2 freixenet is the main sponsor of the roller hockey quad team club esportiu noia that usually competes in the main spanish league and also european competitions cerh european league and cers cup . due to this sponsorship agreement the name of the team is ce noia freixenet . freixenet is also the official cava of the motogp world championship 3 see also edit gloria ferrer freixenet s california based winery . external links edit freixenet official site references edit oxford pg 144 145 shakira new face of spanish bubbly . aol inc. 2010 11 29 . motogp pops podium champagne cork . ultimatemotorcycling.com . 2010 02 08 . coordinates 41 25 13 n 1 47 32 e 41.42028 n 1.79222 e 41.42028 ; 1.79222 retrieved from https en.wikipedia.org w index.php title freixenet & oldid 655852530 categories 1914 establishments in spaincompanies based in cataloniaspanish brandssparkling wineswineries of spainhidden categories articles needing additional references from march 2009all articles needing additional referencescoordinates not on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages catal deutschespa oleuskaragalegonederlands portugu s edit links this page was last modified on 10 april 2015 at 16 42 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view