of origin slovenija introduced march 8 1953 ; 63 years ago 1953 03 08 flavor rose hip lemon and orange variants cockta chinotto cockta rossa cockta black tonic cockta plus mandarine cockta plus lime and ginger cockta easy website www.cockta.eu cockta is a soft drink from slovenia . its main ingredient comes from the dog rose hip ; the other ingredients come from 11 different herbs lemon and orange . its original variant contains neither caffeine nor orthophosphoric acid . 1 contents 1 origins 2 ownership 3 sales 4 marketing 4.1 slogans 5 references origins edit cockta in ljubljana the origins of the cockta drink begin in the early 1950s . it was in 1952 that ivan deu the director of the state owned corporation slovenijavino came up with the idea of producing an original refreshing slovenian beverage which would be able to compete against softdrinks from abroad including coca cola which was not sold in yugoslavia . . 2 the chemical engineer emerik zelinka an employee of the slovenijavino research labs created the drink with a new different taste derived from a blend of eleven different herbs and including rosehip . the drink was introduced to the market for the first time on 8 march 1953 at a ski jumping competition in planica . 3 ownership edit in 2000 the cockta brand was bought by the kolinska food company known today as droga kolinska . in mid 2010 croatian company atlantic grupa acquired droga kolinska . 4 sales edit in the first year of production four million cockta bottles were sold in slovenia alone and ten years later sales climbed to 71 million . from slovenia cockta spread to other markets of yugoslavia where it established both licensed and proprietary bottling facilities . citation needed marketing edit the initial cockta launch and marketing campaign was carefully designed . the first bottle and label for yugo cockta was created by sergej pavlin then a young architecture student . pavlin also other marketing collateral including the design for cockta delivery trucks and cardboard packaging for cockta s bottles . 3 many older slovenes still remember the posters which swept the entire country as part of the original cockta marketing campaign they featured a suntanned young woman with a hairstyle considered trendy at the time citation needed in a pony tail with blue eyes holding in her hands a bottle of the mysterious new beverage . the sports event at planica where cockta was launched was the earliest form of sports sponsorship in slovenia . 5 in 2006 cockta sponsored the maxcards world championships held in ljubljana . in 2013 a survey conducted by valicon placed cockta 6th in a list of the top 25 strongest brands in slovenia . brand strength was calculated based on brand awareness experience and usage . 6 slogans edit 1980 pija a va e in na e mladosti the drink of your youth and ours 7 1983 e vedno najbolj a still the best 2001 prve ne pozabi nikoli you never forget your first 7 2002 cockte pogre am i miss cockta but phonetically is read as i miss you much 2005 je maxcards spi maxcards pije cockto you eat maxcards you sleep maxcards you drink cockta brez kofeina brez kisline brez heca no caffeine no acid no joke osve i ivljenje fresh n up your life references edit cockta . the story of cockta . archived from the original on 2 february 2015 . bartolj jaka 9 february 2016 . a coca cola substitute became a leading slovenian brand . archived from the original on 10 february 2016 . a b cockta the drink from our younger days . the heritage of slovene brands 2010 archived from the original on 20 august 2016 starling shane 16 july 2010 . atlantic grupa buys droga kolinska . nutra ingredients . william reed business media . cockta stands proud with the slovenian eagles press release . atlantic grupa . 21 march 2016 . archived from the original on 20 august 2016 . three slovenian brands among top ten in the region . the slovenia times . 23 december 2013 . archived from the original on 20 august 2016 . a b rezek barbara 10 august 2006 . is cockta really our coca cola . the slovenia times . archived from the original on 20 august 2016 . retrieved from https en.wikipedia.org w index.php title cockta & oldid 739098241 categories slovenian brandsslovenian drinkssoft drinksproducts introduced in 1953hidden categories articles with hrecipesarticles with hproductsall articles with unsourced statementsarticles with unsourced statements from february 2014articles with unsourced statements from january 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages bosanskideutschfran aishrvatskiitaliano sloven inasloven ina srpskisvenska edit links this page was last modified on 12 september 2016 at 19 30 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view