spectrometry internal auditory meatus or islington arts and media school . this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . april 2010 learn how and when to remove this template message iams type subsidiary industry pet food founded 1946 headquarters 8700 mason montgomery rd. mason ohio united states area served worldwide products dog food cat food animal health products owner mars inc worldwide except europe spectrum brands europe website www.iams.com iams a nz is a popular brand name for dog food and cat food manufactured by spectrum brands in europe and mars inc worldwide . the company sells pet food for cats and dogs formulated for puppy kitten adult and mature . its products are developed by nutritionists and veterinarians and can be found in three main formulas proactive health healthy naturals and premium protection . veterinary formulas for pets with special dietary requirements are also available . 1 contents 1 history 2 iams home 4 the holidays 3 controversy 4 references 5 external links history edit during the 1940s because pet food was not available in stores animals were predominantly fed homemade food usually table scraps . 2 paul iams an animal nutritionist who graduated from ohio state university in 1938 founded the iams company in 1946 in a small feed mill near dayton . in 1950 he developed the world s first animal based protein dry dog food and called it iams 999 . 1 3 in 1969 paul iams formulated a new dog food and named it eukanuba . prior to founding iams and eukanuba he worked for a number of companies including his father s feed business in dayton ohio . in 1973 during the arab oil embargo the costs for meat and bone meal tripled but sale prices were frozen by a nationwide wage and price control issued by then president richard nixon . 4 iams did not change the product formula during the price freeze mandate and the company nearly went broke . 2 clay mathile who joined iams in 1970 purchased half of the company in 1975 . 5 6 by 1982 he became the sole owner and president . 7 after expanding the company from 100 000 turnover in 1970 to 900 million in 1999 mathile sold it to p & g in september 1999 . 8 in july 2006 p & g reorganized the pet health & nutrition division into p & g pet care consisting of the iams and eukanuba brands . in its largest divestiture in five years procter & gamble announced in april 2014 that it would sell its iams eukanuba and natura pet food brands in all markets except europe to mars incorporated for 2.9 billion in cash . p & g said the deal would allow it to lose a slow performer and generate cash to grow core businesses . 9 the deal for p & g pet care s operations in north america and latin america was completed in august 2014 . mars inc also exercised options to acquire p & g s pet food business in some parts of asia pacific middle east and africa including australia japan and singapore . 10 p & g sold its european pet care business to spectrum brands in december 2014 . 11 iams home 4 the holidays edit in 1999 helen woodward animal center and iams established iams home 4 the holidays ih4th a holiday pet adoption drive . the drive started with 14 animal rescue organizations in san diego and has expanded its network to more than 3 500 in 21 different countries . since it began in 1999 the adoption program has helped place more than 4.6 million pets into homes . 12 in 2008 and 2009 actresses and pet adoption advocates felicity huffman and hilary swank served as the celebrity ambassadors for the ih4th program respectively . 13 in 2010 five million meals were donated to network animal shelters through the ih4th bags 4 bowls program . 14 15 controversy edit in 2002 a film by animal rights organizations peta criticized iams for the way the company conducted animal research at external laboratories . iams ended its relationship with the sinclair research center in 2003 stating that the filmed activity was contrary to the company s strict long standing animal studies policies . 16 according to iams since 2006 studies have been conducted in pet owners homes p & g pet care s pet health & nutrition center and locations where dogs and cats are already living such as assistance dog organizations . this center and these studies are subjected to unannounced examinations by the aspca . 17 references edit a b iams history . juggle a b iams history . coupon for dog iams history . pet food talk iams history . food coupons iams history . reference for business iams history . funding universe clay mathile . business courier iams sold to p & g . all voices wahba phil april 9 2014 . p & g selling pet food brands to mars for 2.9 billion . reuters . retrieved march 5 2016 . mars inc. press release 1 aug 2014 spectrum brands holdings completes acquisition of the european iams and eukanuba pet food business . business wire . december 31 2014 . retrieved march 4 2016 . iams home 4 the holidays . pawcurious iams home 4 the holidays celebrity ambassadors . dogtipper iams home 4 the holidays bags 4 bowls . dogtime iams home 4 the holidays bags 4 bowls . 4 the love of animals iams animal study policy . iams website aspca examinations . iams truth external links edit official website v t e mars incorporated mars family franklin clarence mars ethel v. mars forrest mars sr. forrest mars jr. john franklyn mars jacqueline mars victoria b. mars brands products for human consumption chocolate 3 musketeers a. korkunov balisto bounty celebrations dove ethel m fling flyte kudos m azing m & m s maltesers mars milky way revels snickers topic tracker treets twix galaxy galaxy milk chocolate galaxy caramel galaxy counters galaxy crispy galaxy hazelnut galaxy fruit & nut galaxy minstrels galaxy ripple galaxy senzi galaxy amicelli galaxy bubbles galaxy jewels galaxy promises galaxy honeycomb crisp galaxy cookie crumble galaxy orange & shortcake other foods combos dolmio masterfoods munch promite seeds of change uncle ben s drink cocoavia flavia klix wrigley gum and confections chewing gum with sugar alert big red doublemint juicy fruit wrigley s spearmint winterfresh sugarfree 5 airwaves eclipse ice excel extra freedent orbit surpass bubblegum with sugar alpine big league chew bubble tape hubba bubba sugarfree ouch mint and candy altoids eclipse life savers lockets skittles starburst tunes products for non human consumption pet care advance aquarium pharmaceuticals buckeye nutrition cesar chappie eukanuba exelpet greenies iams medi cal my dog natura nutro pedigree pill pockets royal canin schmackos seramis sheba spillers teasers techni cal whiskas winergy wisdom panel mx mixed breed dna test services pet care banfield pet hospital v t e procter & gamble people norman r. augustine clarence gamble james gamble a.g. lafley lynn morley martin james mcnerney william procter william cooper procter john f. smith jr. ralph snyderman meg whitman ernesto zedillo brands always ambi pur ariel aussie bold bounty braun camay charmin cheer clairol covergirl crest blend a med dawn dayquil daz downy dreft eukanuba fairy febreze gain gillette gillette mach3 gleem head & shoulders herbal essences iams ivory joy luvs max factor metamucil mr. clean nice n easy nyquil olay old spice oral b pampers pantene pepto bismol puffs safeguard secret sk ii scope swiffer tampax tide vicks wella more ... related arbora & ausonia joint venture baltimore plant beinggirl chemicals decision earth hankook p & g mdvip pg tips port ivory pringles procter & gamble co. v. ohim tyneside retrieved from https en.wikipedia.org w index.php title iams & oldid 719512815 categories pet food brandscat food brandsdog food brandsmars brandsprocter & gamble brandscompanies based in dayton ohiocompanies established in 19461946 establishments in ohiohidden categories articles needing additional references from april 2010all articles needing additional 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