7 2007 2007 12 07 founder steve berra eric koston website theberrics.com the berrics is a privately owned indoor skatepark owned by professional skateboarders steve berra and eric koston . it is also a website providing content filmed in the skatepark as well other skateboard related media . the facility s name is a portmanteau of the owners names the ber of berra s surname and the ric of koston s first name . 1 contents 1 history 1.1 establishment 2007 2011 1.2 la jolla group partnership 2011 2012 1.3 new premises 2012 onward 2 segments 2.1 weekly 2.2 regular 2.3 special 3 maintenance 4 contests 4.1 battle at the berrics 4.1.1 battle at the berrics 4.1.2 battle at the berrics 2 4.1.3 battle at the berrics 3 4.1.4 battle at the berrics iv 4.1.5 battle at the berrics v 4.1.6 battle at the berrics 6 4.1.7 battle at the berrics 7 4.1.8 battle at the berrics 8 4.1.9 battle at the berrics 9 4.2 run & gun 4.3 2up 4.4 in transition 5 perspectives 6 references 7 external links history edit establishment 2007 2011 edit in an interview with pop magazine berra revealed that prior to the launch of the berrics he had been offered a million dollar deal to direct a film based on a screenplay that he had written . due to filming commitments for his skateboard deck sponsor alien workshop berra declined the offer and later commenced work on the berrics concept following a period of reflection all i wanted to do is i knew we have this hook because there were a lot of kids that always would ask eric and i about our building . someday i ll come to your skate park everywhere all over the world . that was minimal exposure of it . i realized we were on to something like a studio 54 and i was sitting there one day as i was skating and i think it was andrew reynolds that i d seen do a heel flip backside tailslide on the ledge . it was so perfect and awesome . i never left nebraska mentally to a degree like i m still a fan of anyone who skates incredible ends up just skating . so if a kid from nebraska could see how being on this side of the baker s window if he could see what goes on here and how we make the bread and what temperature we cook the bread at they would be psyched . i just started coming up with ideas of what we could do . 2 berra and koston both purchased a building for the skateboarding facility with their own funds ; one of the key initial goals for the berrics facility was to provide a setting where skateboarders could practice their tricks to avoid spending that time in street based environments in california where skateboarding is illegal in most spaces . 3 following the website s inception in late 2007 it quickly grew and according to the wall street journal in january 2009 the berrics attracted more unique visitors than the websites of every major skateboard magazine as well as espn.com s action sports section . 4 rob dyrdek s fantasy factory was inspired by the berrics 5 and in 2012 dyrdek challenged the berrics crew and lost thus having to erect a statue that portrayed the inspiration that he had derived from the berrics facility . 6 la jolla group partnership 2011 2012 edit on february 11 2011 a press release announced a partnership between the la jolla group ljg and the berrics . the berrics was the first skate category for the ljg as the company had previously only worked with surf and moto brands . berra stated in the press release with the resources that have been available to us so far our own pocketbooks i think we ve done a fantastic job . when given the opportunity to partner with someone like la jolla group take advantage of their infrastructure still retain full control and ownership of our company not have to worry about them having skate brands that compete with our advertisers and get the job done was something we couldn t pass on . we want to see skateboarding and the people who make it happen from top to bottom do better especially in these tumultuous times . 7 however as of november 2013 the berrics is no longer featured on the ljg website as a licensed brand . 8 new premises 2012 onward edit on december 7 2012 the website was closed and a temporary page was displayed to visitors the headline was rip the berrics 12 7 07 12 7 12 and instead of the standard enter the berrics option visitors could instead click on a button that read exit the berrics . the page also featured a short video segment of several skateboarders including billy marks performing tricks in the facility followed by a firecracker explosion at the base of one of the stair sets . when the exit the berrics button was clicked on a second video appeared featuring professional skateboarder felipe gustavo performing a series of tricks on one of the ledges in the park . prior to december 7 2012 a series of brief video segments entitled disclosure were presented on the website over a period of approximately two months . all of the videos were deliberately blurry and while the name of the skateboarder in the video was revealed it was difficult for the viewer to properly see where the skateboarder was performing the one or two tricks that would appear . featured skateboarders included daewon song nyjah huston kenny hoyle ishod wair matt miller and kelly hart . 9 10 on december 8 2012 the berrics was relaunched and the rip page was replaced by a page featuring helmet camera footage from professional skateboarder chad muska who reveals that he is inside a new berrics facility beneath the video frame was a button that read enter the new berrics . upon entering the new website the producers of the berrics revealed that a new facility had been built and a video segment was featured in which koston introduces the new berrics with the assistance of other skateboarders such as shane o neill ronnie creager derrick wilson danny montoya josh murphy marquise henry and clint peterson . 11 12 13 in the days following another video segment was uploaded to the website revealing that the new facility had been built by the california skateparks company and that berra had taken photos of actual street city based locations that he would like to replicate inside the new facility during the design stage . 14 a video entitled full disclosure was also released around the same time and featured a compilation of the previous disclosure clips but without the blurred effect and with the inclusion of additional footage . 15 veteran skateboard photographer grant j. brittain confirmed on october 7 2014 that the skateboard mag publication of which he is a photo editor for has reached an collaborative agreement with the berrics . brittain published the announcement on his instagram account we started a new endeavor the skateboard mag is under the berrics skateboarding umbrella . 16 segments edit since inception the website has developed a range of features consisting of regularly uploaded episodes that are featured in a section entitled daily ops the equivalent of a news section for most websites . new episodes of some features are uploaded weekly while others are uploaded as they are completed . 17 weekly edit yoonivision 18 19 gram yo selfie formerly text yo self before you wreck yo self 20 21 bangin 22 23 mikey days 24 25 wednesdays with reda 26 27 first try fridays 28 29 instagrams of the week iotw 30 vhs visual history selection 31 a segment entitled vhs visual history selection was launched on november 18 2012 and featured koston s video part in the chocolate video the chocolate tour from 1999 . since inception the segment has featured video parts from skateboarding history that the website considers significant . 32 on january 22 2013 a new segment instagrams of the week iotw was launched by berra as a replacement for an earlier segment ; berra wrote in his introduction this is the new version of eotw emails of the week only better . every week we are going to pick our favorite instagram photos with berrics and feature them on the site . so ask questions make statements show us a skate spot or a trick we ve never seen . is there a sunset that s just so beautiful you can t possibly imagine the berrics and everyone that goes on it not seeing it then show us . 30 regular edit off the grid 33 34 for the record 35 36 field ops 37 38 est. 39 40 special edit younited nations 41 42 shoot all skaters 43 44 battle commander 45 46 recruit 47 48 weekendtage 49 50 interrogated 51 in the lead up to the official publication of a battle commander by jamie thomas the website launched a new type of special segment entitled interrogation . on january 29 2013 visitors of the website were asked to send him any questions and or comments you want . 51 paul rodriguez was the second interview subject for the segment . 52 maintenance edit the skatepark has undergone a significant level of maintenance and rejuvenation during the life of its existence . 53 berra provided an explanation of a renovation plan as part of a series of short video segments filmed for the dvs shoe company four years after the launch of the website the park has taken a beating over the last four years with the amount of people that have skated here ... so we are getting ready to tear out all the concrete to the dirt and redo it so that there s no more cracks . when we originally bought the building it had a real rough surface ; so when i talked to a bunch of concrete guys you know they suggested tearing it out and another guy suggested why don t we pour a slab right on top so eric koston and i paid a whole lot of money to pour this slab on top cause we thought it d be the easiest and we thought it would be durable . we were wrong . 3 contests edit battle at the berrics edit battle at the berrics edit in 2008 skateboard brand dvs shoe company now dvs shoes sponsored the inaugural battle at the berrics contest . consisting of a professional game of s.k.a.t.e. the competition involved thirty two skaters competing in a bracket style tournament . the competitors included steve berra eric koston rob dyrdek andrew reynolds mike carroll marc johnson erik ellington pj ladd danny montoya chris roberts donovan strain and sean malto . 54 55 56 57 58 first place was attained by mike mo capaldi with second and third place given to benny fairfax and billy marks respectively . 59 battle at the berrics 2 edit battle at the berrics 2 the second installment of battle at the berrics allowed the berrics viewership to vote for thirty two of more than 150 skateboarders with the most popular invited to fill the tournament s 32 competitor slots ; 60 the two most popular selections were chris cole and daewon song . 61 competitors included kelly hart chris haslam torey pudwill jimmy carlin greg lutzka stefan janoski david gonzalez kenny anderson lucas puig heath kirchart jerry hsu dennis busenitz peter ramondetta and mike vallely among others . 62 63 64 65 66 67 68 battle at the berrics 2 was won by chris cole who defeated paul rodriguez with cory kennedy achieving third place . 69 battle at the berrics 3 edit battle at