private founded chattanooga tennessee headquarters chattanooga tennessee area served worldwide key people jay kelley ceo michael brooks jr. chief technology officer slogan s community you can count on website spire.me 1 alexa rank 465 310 november 2013 update 1 type of site social network service advertising referral marketing registration required users over 50 000 available in english launched january 11 2011 current status active spire formerly known as lifekraze 2 is a web based social networking service founded in april 2010 . members share real world personal accomplishments with their friends and are rewarded by other members . members can award each other points for each accomplishment . members can use the points they ve collected to buy rewards from brand partners . spire was founded by two covenant college alumni ben wagner and david nielson as the brainchild of their senior project in 2010 . the site quickly developed into an expanding social media platform gaining significant traction at south by southwest in 2011 3 4 and continues to grow . on october 29 2013 the named was changed from lifekraze to spire . with these changes was an updated logo colors and minor changes to the website and apps . the site s membership is open to the general public and is currently associated with dozens of brands . spire launched an ios app on the app store on july 24 2012 5 and an android app on the google play store on january 23 2013 . 6 contents 1 purpose 2 structure 3 awards 4 references 5 external links purpose edit spire was founded to encourage and reward an active lifestyle among its members . it is intended as a tool to promote productive healthy active living through using social media . the company s mission is to connect the world through healthy competition to focus current passions and to inspire new exploration . structure edit when members sign up they are encouraged to build their network of followers in a similar way to other social media like facebook or twitter . they then post their activities online in status updates and then their followers reward them points as they see fit . 7 these points can be redeemed for rewards from companies that encourage an active lifestyle e.g. health food stores and outdoor equipment outfitters . members can post in two categories of status updates accomplishments and thoughts . accomplishments are intended to record a user s active lifestyle and thus are eligible to receive points from followers . thoughts however are intended only to foster community among followers and thus they are not eligible to receive points . awards edit in 2011 lifekraze was recognized by entrepreneur magazine as one of the 100 brilliant companies of the year . 8 in 2012 lifekraze was recognized by cnn as one of the 10 great mobile health apps 9 references edit spire.me site info . alexa internet . retrieved 2013 11 01 . lifekraze shakes up business model changes name to spire . chattanooga times free press . retrieved 2015 03 03 . john egan 23 february 2011 . fledgling social media site lifekraze rewards positive users . technorati.com . retrieved 21 september 2011 . lifekraze social rewards . sxsw.com . retrieved 2015 03 03 . billy gallagher 24 july 2012 . lifekraze launches ios app and mission inspire with olympic help . retrieved 24 july 2012 . lifekraze the social network for what you do launches on android . techcrunch . 2013 01 23 . retrieved 2015 03 03 . megan boatwright february 22 2011 . chattanooga entrepreneurs launch new networking site . wrcb eyewitness news . retrieved 18 march 2011 . entrepreneur magazine s 100 brilliant companies of 2011 . entrepreneur.com . retrieved 15 august 2011 . 10 great mobile health apps . cnn.com . retrieved 1 november 2012 . external links edit spire website retrieved from https en.wikipedia.org w index.php title spire social networking service & oldid 649697646 categories social networking serviceshidden categories articles containing potentially dated statements from november 2013all articles containing potentially dated statements navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 3 march 2015 at 15 26 . text is available under the creative commons attribution sharealike license ; 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