dairy goods founded 1965 ; 51 years ago 1965 headquarters boulogne billancourt france products dairy products owner general mills 51 % sodiaal 49 % most individual country franchises independently owned website www.yoplait.com yoplait jo . ple is the largest franchise brand of yogurt jointly owned by united states based food conglomerate general mills and french dairy cooperative sodiaal . contents 1 history 2 world franchises 2.1 australia 2.2 canada 2.3 chile 2.4 ireland 2.5 israel 2.6 mexico 2.7 norway 2.8 portugal 2.9 south korea 2.10 united kingdom 2.11 united states 3 community involvement 4 controversy 5 see also 6 references 7 external links history edit in 1964 100 000 french farmers merged their regional dairy cooperatives to sell nationally . in 1965 two co operatives yola and coplait merged becoming yoplait . the company s logo is a six petaled flower designed by philippe morlighem 1 each petal representing one of the six main cooperatives founders . a redesigned logo which has been slowly rolled out since the late 2000s uses a flower with only five petals . on may 18 2011 general mills announced it had agreed to purchase a controlling 51 % interest in the brand s main operating company yoplait sas and a 50 % interest in a related company owning the brand s intellectual property with sodiaal retaining the remainder . 2 the announcement of the completion of the acquisition was made on 1 july 2011 . 3 world franchises edit yoplait yogurt produced in israel australia edit in australia yoplait is locally manufactured by ld & d foods pty ltd a subsidiary of lion . it uses the slogan yoplait ; french for yoghurt . 4 canada edit in canada general mills markets pre stirred yoplait yogurt minigo tubes source creamy delicieux yop yoplait basket yoptimal and asana . in 1971 the coop rative agricole de granby which went on to become the largest dairy cooperative in the country agropur launched the yoplait brand in canada . in 1993 agropur and agrifoods the two largest dairy cooperatives in canada combined their yogurt and fresh cheese marketing and manufacturing activities to form ultima foods . ultima oversaw yoplait brand products throughout canada until 2012 when general mills took over the licence ultima continues to manufacture yoplait products in canada as a subcontractor but has also launched a wholly owned rival product line i go . 5 chile edit in chile the yoplait brand is managed by quillayes . ireland edit in ireland glanbia controlled the yoplait brand from 1973 until may 2012 when the control was let go to yoplait . israel edit yoplait in israel is managed by tnuva israel s largest dairy 6 and products are kosher . the company s drinkable yogurt comes in a 100 gram shot style bottle with a center opening for easy gripping . 7 yoplait brand flavored yogurts account for 42 52 % of the israeli market . 8 tnuva and yoplait entered into a partnership to set up production facilities in romania in 2007 . 6 in 2009 tnuva introduced a 500 gram family size yogurt called yoplait yyy that comes in resealable containers . 8 mexico edit in mexico the yoplait brand is managed by sigma alimentos . norway edit the franchise in norway is held by fjordland . portugal edit in portugal yoplait is run under gelgurte . 9 south korea edit in south korea the yoplait brand is managed and manufactured by binggrae . united kingdom edit in the united kingdom yoplait uk ltd is now 100 % owned by yoplait france . 10 in april 2009 the joint venture between yoplait and dairy crest ended . yoplait uk ltd is based in general mills european head office ; harman house in uxbridge london united kingdom . tubed yogurts are called frubes portmanteau of fruit and tube in the uk . united states edit in the united states general mills is the sole franchisee of yoplait pre stirred yogurt . products are available in a variety of fruit based flavors that come in a truncated conical container sealed with an aluminum foil top . under the yoplait label general mills also markets trix yogurt based on the flavors of their breakfast cereal of the same name and go gurt where various flavors are packaged in plastic tubes for spoonless eating ; these brands are targeted to children . a probiotic line of yogurt is marketed under the brand name yo plus . community involvement edit in the u.s. yoplait participates in an annual program called save lids to save lives to raise money for breast cancer research . yoplait donates ten cents per pink foil lid that is mailed to the company but they state in fine print on all promotional materials that their donations will be capped at 2 000 000 per year . this money is donated to the susan g. komen breast cancer foundation . yoplait has been the primary sponsor of race for the cure a marathon held to raise additional research money since 2001 . the american franchise of yoplait added a rim on the bottom of the yogurt containers to keep animals such as skunks from accidentally getting their heads caught . a label was added to the container stating protect wildlife crush cup before disposal . 11 controversy edit the 2011 documentary pink ribbons inc. reported that some products sold under the save lids to save lives campaign had previously contained milk from cows treated with bovine somatotropin a growth hormone banned in many nations for its possible link to diseases in humans until the company agreed to remove it . 12 13 a 2012 television advertisement for yoplait prompted criticism from the national eating disorders association due to its portrayal of a woman making difficult food choices . the company announced within a few days of the complaint that they would pull the ad saying we aren t sure that everyone saw the ad that way but if anyone did that was not our intent and is cause for concern . 14 see also edit france portal companies portal food portal danone references edit pourquoi la petite fleur ne se fane jamais bravo la petite fleur . bravolapetitefleur.com . retrieved 2014 02 19 . general mills announces definitive agreements to acquire yogurt interests http www.generalmills.com media newsreleases library 2011 july yoplait finalized.aspx yoplait accessed 25 march 2012 . yoplait sas 2012 05 08 . ultima and yoplait resolve issues successfully reach agreement press release . cnw . retrieved 2012 08 11 . a b tnuva launches yoplait yoghurts archived march 3 2010 at the wayback machine . 700 words . a clever packaging innovation from yoplait in israel makes milk more distinctive and consumer friendly . highbeam.com . retrieved 2014 02 19 . a b meirav crystal 24 mar 2009 . tnuva introduces family sized yoplait . ynetnews.com . yoplait . mahalo.com . 1999 01 11 . retrieved 2014 02 19 . yoplait uk limited private company information businessweek . investing.businessweek.com . retrieved 2014 02 19 . skunk stink yoplait container hazard . science world . 1999 01 11 . retrieved 2007 06 24 . anderson john 15 september 2011 . pink ribbons inc . variety . retrieved 31 january 2012 . heinrich jeff 31 january 2012 . it s a fine line between fundraising feminism . regina leader post . postmedia news . archived from the original on february 9 2012 . retrieved 31 january 2012 . stampler laura 2011 06 15 . yoplait pulls ad said to promote eating disorders . the huffington post . retrieved 2013 04 15 . external links edit yoplait usa homepage yoplait group homepage french yoplait portugal homepage v t e general mills historical figures cadwallader c. washburn charles alfred pillsbury james ford bell william de la barre adelaide hawley cumming cereals boo berry cheerios chex cinnamon toast crunch cocoa puffs cookie crisp count chocula franken berry french toast crunch golden grahams honey nut cheerios honey nut clusters kaboom kix lucky charms nesquik oatmeal crisp reese s puffs total trix wheaties brands betty crocker green giant hamburger helper old el paso progresso totino s wanchai ferry pillsbury jus rol pillsbury toaster strudel snacks bugles chex mix fruit by the foot fruit gushers fruit roll ups gardetto s nature valley shark bites dairy go gurt h agen dazs libert yoplait baking betty crocker bisquick gold medal flour natural and organic annie s homegrown cascadian farms food should taste good l rabar former colombo yogurt pet inc. squeezit other betty crocker kitchens cereal partners worldwide the general mills radio adventure theater mill city museum pillsbury bake off pillsbury doughboy key innovations dsv alvin hazard analysis and critical control points project strato lab skyhook balloon space food retrieved from https en.wikipedia.org w index.php title yoplait & oldid 742056285 categories brand name yogurtscompanies established in 1965dairy products companies of francegeneral mills brandsfood and drink companies established in 1965hidden categories articles with wayback machine linksarticles with french language external links navigation menu personal tools not logged intalkcontributionscreate accountlog in 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