founded 1985 founder lando simonetti headquarters buenos aires argentina products apparel shoes website www.lamartina.com la martina is an argentinean sports and leisure clothing manufacturer . 1 contents 1 history 2 partnership 3 events 4 anti counterfeiting efforts 5 references 6 external links history edit la martina was founded by lando simonetti who was working in the fashion industry in the united states until 1985 . that year he moved back to his native argentina . the company originally created leather products such as saddles and boots for use in the sport of polo and following this the company moved into the creation of other apparel such as shirts and caps . 65 % of the materials used in the products are sourced locally in argentina . in addition to la martina simonetti also founded the polo management group which managed international polo tournaments in partnership with la martina . 2 as of 2000 the company had sales of 1.2 million and its products could be purchased over the internet . 3 over the 2000s sales for the company then increased to 200 million . at this point the company began to refocus on polo equipment instead of pure fashion rearranging its business operations in europe in order to attempt the new direction . sales slowed though they did continue to grow at about twenty percent in an effort to lessen the dilution of the luxury reputation of the brand . 2 4 in 2015 la martina opened its first store in london 5 and it has additional stores in north america south america and asia . 6 7 new clothing releases have occurred outside of argentina including at polo events in dubai . 8 newsweek magazine has stated of la martina that it has changed the sport of kings by offering players more protection and comfort . 9 partnership edit la martina has been designated the official supplier 10 of the argentina polo teams by the argentinean polo association 11 as well as the official supplier of federation of international polo 12 at all international tournaments . the countries for which la martina designs its team polo shirts include the uk argentina the united states brazil and dubai . 13 in addition to the various national teams la martina also equips the university teams from harvard yale oxford cambridge 14 and the college of st. xavier in mumbai as well as the english national team 15 guards polo club polo de paris and milano polo club . 16 la martina has partnered with luxury companies in the development of its lines as well . 17 la martina also produced technical polo clothing and equipment for the royal salute team members . 18 events edit la martina was the co sponsor of maserati centenary polo tour with maserati 19 where 65 players from 12 countries participated . 20 it has also been the sponsor of the copa de la martina polo championship . 21 in 2014 la martina polo created a luxury saddle for the event they co sponsored together with maserati . 22 anti counterfeiting efforts edit in january 2009 german police seized 20 tons of clothing after receiving complaints about la martina holograms washing off shirts purchased on ebay . 23 references edit chevalier michel 2012 . luxury brand management . singapore john wiley & sons . isbn 978 1 118 17176 9 . a b turpin dominique . the case study polo kit maker opted for exclusivity via financial times . argentina la martina found niche . . 5 may 2000 . anand n. ; barsoux jean louis 11 february 2014 . quest leading global transformations . imd via google books . la martina to open london flagship store . residence magazine vol . 8 residence magazine vol . 8 . three sixty biz co. ltd. 5 march 2014 via google books . la martina opens second dubai store . . 10 october 2010 . la martina to unveil new products at dubai horse fair . . 24 february 2010 . shopping straight from argentina . the good life brief article . 25 august 2008 . mcdonnell ian ; moir malcolm 4 december 2013 . event sponsorship . routledge via google books . irwin jennifer october 3 2006 . buenos aires comes out for polo season . international herald tribune . retrieved 2009 08 09 . 1000 ideas by 100 fashion designers . p. 112 . polo brand launches dubai team shirts . . 20 july 2009 . behnken wolfgang 2006 . luxury equestrian design . teneues . p. 213 . isbn 3 8327 9144 2 . retrieved august 10 2009 . spear stephen 22 july 2008 . argentina s la martina brings polo styling to uk . drapers . retrieved 2009 08 10 . la martina heightens pursuit of counterfeits luxury daily commerce . hoffmann jonas ; coste mani re ivan 4 december 2012 . global luxury trends innovative strategies for emerging markets . palgrave macmillan via google books . pololine kids the official site of polo . maserati centennial polo tour e la martina finale a dubai . pololine news the official site of polo . team power infrastructure is the champion . maserati polo saddle by la martina . smith heather february 27 2009 . ebay steps up war on counterfeits as l oreal ruling trial loom . bloomberg.com . retrieved 2009 08 10 . external links edit la martina official site retrieved from https en.wikipedia.org w index.php title la martina & oldid 723616044 categories high fashion brandscompanies established in 1936luxury brandsclothing brandsclothing retailersclothing companies navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutschespa olitaliano edit links this page was last modified on 4 june 2016 at 03 05 . text is available under the creative commons attribution sharealike license ; 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