founded 1993 as the market research insight and consultancy division of wpp headquarters london england uk key people eric salama ceo 1 products market research data investment management parent wpp subsidiaries graphic kantar added value kantar futures kantar health kantar imrb kantar media kantar millward brown kantar retail kantar tns kantar vermeer kantar worldpanel lightspeed website www.kantar.com kantar is the data investment management division of wpp 2 and one of the world s largest insight information and consultancy groups . it was founded in 1993 and consists of a network of 12 specialized operating brands with around 30 000 employees working in 100 countries in various research insight and consultancy disciplines . its global headquarters are based in london uk . eric salama is the current chief executive officer . 3 in september 2016 kantar rebranded its operating brands visual identities and added the kantar prefix to brand names . major competitors include gfk nielsen ipsos etc. contents 1 graphic 2 kantar added value 3 kantar futures 4 kantar health 5 kantar imrb 6 kantar media 7 kantar millward brown 8 kantar retail 9 kantar tns 10 kantar vermeer 11 kantar worldpanel 12 lightspeed 13 references 14 external links graphic edit in july 2014 kantar bought the guardian digital agency gda previously part of the guardian media group . the specialist data visualisation site design and interactive development agency was rebranded as graphic . 4 kantar added value edit in october 2004 three kantar companies added value icon brand navigation and diagnostic research combined under the added value name . kantar added value focuses on brand marketing consumer insight innovation and communications optimization . core services are setting future direction identifying market opportunities strengthening brand equity innovation evaluating ideas and optimizing communications . the company has 21 offices in 13 countries . kantar futures edit kantar futures is the leading global strategic insights and innovation consultancy with global expertise in foresights trends and futures . kantar futures offers a complete range of subscription services and consulting solutions . kantar futures was formed through the integration of the henley centre headlightvision yankelovich and tru . 5 kantar health edit kantar health a global consultancy and marketing insights organization serving the pharmaceutical biotech diagnostics and devices industries was formed in 2009 from consumer health sciences mattsonjack tns healthcare and ziment . the company has more than 40 offices throughout the americas europe asia pacific the middle east africa and india . kantar imrb edit kantar imrb formerly imrb international and indian market research bureau is a multi country market research survey and business consultancy firm established in 1970 that offers a range of syndicated data and customized research services . with over 1200 employees imrb is one of the largest providers of market research in india in an industry estimated to be worth a minimum of 187 million . as the oldest extant market research company in india imrb has been responsible for establishing the first and only household panel the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in india . imrb international s specialised areas are consumer markets industrial marketing business to business marketing social marketing and rural marketing . kantar media edit kantar media offers a range of media insights and audience measurement services through the analysis of print radio tv internet cinema mobile social and outdoor media worldwide . kantar media was formed from wpp group s acquisition of tns media and kmr group in 2010 . kantar media became kantar s rebranded insight media evaluation and audience measurement company . 6 in 2014 kantar media acquired a majority stake in the issued share capital of precise media group holdings limited precise in a 70m deal . 7 kantar millward brown edit kantar millward brown was founded in warwick england in 1973 and acquired by wpp group in 1990 . kantar millward brown is a global research agency specialising in advertising marketing communications media and brand equity research . kantar millward brown works across a range of industries and categories and has a number of specialist practices bpri group a global practice specializing in b2b research dynamic logic measuring the impact of digital marketing effectiveness firefly millward brown millward brown s global qualitative network and the neuroscience practice . kantar retail edit kantar retail is the world s leading retail insights and consulting business . the company works with leading retailers and branded manufacturers to transform the purchase behaviour of consumers shoppers and retailers . kantar retail is headquartered in london and has over 400 employees and offices in 15 markets around the globe . kantar tns edit in 2008 kantar tns taylor nelson sofres was acquired by wpp and included in kantar . in february 2009 kantar merged tns and research international . 8 kantar tns advises clients on specific growth strategies around new market entry innovation brand switching and stakeholder management based on long established expertise and market leading solutions . kantar tns is present in over 80 countries and understands individual human behaviours and attitudes across every cultural economic and political region of the world . kantar vermeer edit kantar vermeer is a global marketing consultancy focused on purpose led growth and consumer insight led marketing strategy structure and capability . kantar worldpanel edit kantar worldpanel runs continuous consumer panels and is a global expert in shoppers behaviour . kantar worldpanel has over 60 years experience a team of 3 500 and services covering 60 countries directly or through partners . kantar worldpanel provides insight on purchase behaviour in markets including fmcg impulse products fashion baby telecommunications and entertainment . lightspeed edit lightspeed was founded in 2000 and is headquartered in warren new jersey . the company operates in north america europe and asia . it provides global online market research services specializing in using the internet as a data collection platform to provide research through building and maintaining panels subject to quality and representative sampling standards . specialty panels range across industry sectors such as financial services health care business to business automotive family and more . lightspeed also provides custom panels to address specific client needs . in 2007 it conducted over 20 million online surveys for clients . references edit wpp annual report 2013 reports from our company leaders kantar . wpp . retrieved 2014 08 14 . wpp annual report 2013 our companies & associates . wpp . retrieved 2014 08 14 . wpp our companies kantar . wpp . retrieved 2014 08 14 . kantar acquires majority stake in guardian digital agency . research live 2 jul 2014 . retrieved 2014 08 15 . two leading research consultancies merge to form the futures company . wpp . retrieved 2014 08 19 . kantar is launching kantar media . wpp . retrieved 2014 08 15 . wpp s kantar buys precise media group in 70m deal . the telegraph 10 jun 2014 . retrieved 2015 03 23 . tns and research international combine strengths in custom research . wpp . retrieved 2014 08 15 . external links edit kantar graphic kantar added value kantar futures kantar health kantar imrb kantar media kantar ibope media kantar millward brown kantar retail kantar tns kantar vermeer kantar worldpanel lightspeed v t e wpp divisions and subsidiaries advertising bates chi cohn & wolfe essence communications grey global group jwt digitaria ogilvy & mather ogilvy commonhealth asia pacific scholz & friends sudler & hennessey taxi tenthavenue candyspace forward joule tmarc vml wpp scangroup wunderman the united network young & rubicam burson marsteller media investment management groupm mediacom mec mindshare maxus tenthavenue shopper2buyer spafax kantar group graphic kantar added value kantar futures kantar health kantar imrb kantar media kantar media philippines kantar millward brown affectiva kantar retail kantar tns compete.com kantar vermeer kantar worldpanel lightspeed public relations & public affairs dewey square group finsbury the glover park group hill & knowlton penn schoen & berland quinn gillespie & associates branding & identity the brand union fitch lambie nairn landor associates the partners ray and keshavan tenthavenue kinetic worldwide specialist communications hogarth worldwide wpp digital 24 7 real media blue state digital people philip lader martin sorrell category retrieved from https en.wikipedia.org w index.php title kantar group & oldid 743854367 categories wpp plcmarketing research companies of the united kingdomresearch 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