founded 1972 headquarters london chicago key people nicholas berry owner ; john weeks chairman ; peter haigh group ceo ; 1 jon butcher ceo americas ; 2 richard carr group cfo ; jane henderson global president beauty & personal care division ; pam mchugh president mintel comperemedia ; pete giannakopoulos president mintel cpg americas ; 3 tony yoxall director of global product development ; 4 jason thomson global head of it website http www.mintel.com mintel group ltd is a privately owned london based market research firm . the corporation also maintains offices in chicago new york city mumbai belfast shanghai tokyo and sydney . mintel databases analysis and forecasts are accessible only to subscribing clients and to students in participating university libraries . contents 1 history 2 products 3 references 4 external links history edit year event 1972 mintel is established in london 5 1984 the first edition of mintel s flagship report british lifestyles is launched 6 1997 mintel becomes the first market research supplier to provide access online 1998 mintel acquires new product news magazine chicago office is opened mintel global new products database gnpd is launched in the united states 1999 mintel acquires american mailbox monitor mintel comperemedia is launched in the united states 2000 mintel is awarded uk business superbrand status for the first time mintel has maintained this status through 2008 mintel opens australian office in sydney 7 2001 mintel acquires cig corporate intelligence group mintel publishes its first european and us market research reports 2003 mintel comperemedia begins tracking mail sent to united states insurance brokers and investment brokers 2004 mintel menu insights is launched 8 mintel receives british american chamber of commerce award customer focus and innovation mintel premier is launched providing market research data in an expanded online interface 9 2005 mintel partners with us credit bureaus to track credit card offers according to credit score mintel acquires paris based cosmetic research adding high end cosmetics to its global new products database 2006 mintel comperemedia launches email panel and begins tracking trends and strategies in email marketing 2007 mintel launches mintel oxygen and mintel inspire 10 pairing market research with editorial on major market trends and future developments mintel partners with information resources inc. to create mintel gnpd iris monitoring successes and failures in sales of new products 11 mintel opens chinese office in shanghai 7 2008 mintel beauty innovation is launched . mintel acquires snapshots . mintel opens tokyo office 7 2009 mintel global market navigator gmn is launched 7 2010 mintel food & drink is launched 7 2011 mintel beauty & personal care is launched . products edit mintel comperemedia tracks direct mail and print advertising in the united states and canada and email marketing in the united states . this web based tool tracks trends and strategies in industries such as credit cards telecom banking insurance travel and investments . added in november 2006 mintel comperemedia s email panel shows emails as they appear in consumers inboxes.added in 2010 mintel comperemedia tracks online advertising as part of its digital channel . 12 mintel global market sizes shares and forecasts data for thousands of consumer goods markets worldwide . mintel global new products database gnpd is an online database of new fast moving consumer goods also known as consumer packaged goods . over one million records from more than 50 countries provide product ingredients nutrition facts packaging distribution and pricing information . added in 2007 mintel gnpd iris allows users to differentiate successful and unsuccessful product launches . 13 mintel menu insights tracks items on us restaurant menus including chains independent restaurants top chefs beverage focused restaurants and buffet restaurants . the data reveals trends in food flavors ingredients and preparation . 8 mintel reports publishes online reports containing consumer research and analysis ; market drivers size structure and segmentation ; and market forecasts and is a delivery platform focusing on opinions from mintel analysts . mintel trends 10 tracks emerging marketing social and cultural trends commenting on areas mintel believes hold potential for sales success . mintel research consultancy creates custom and confidential research for individual clients including worldwide product retrieval quality assurance retail audits mystery shopping category assessment and custom consumer research . references edit free research article lost that branded feeliing . voxpops.com . 2007 02 28 . retrieved 2010 07 18 . the british american chamber of commerce for the midwest inc. don hammalian bio . babcc.org . retrieved 2010 07 18 . hires pete giannakopoulos president of cpg americas . mintel . 2010 01 08 . retrieved 2010 07 18 . person profile tony yoxall . zoominfo.com . retrieved 2010 07 18 . 1 british lifestyles save now buy later . bbc news . 1999 01 19 . retrieved 2010 07 18 . a b c d e company history . mintel . retrieved 2010 07 18 . a b innovations in menu analysis a new database of 550 restaurants allows mintel s menu insights to explore and pinpoint menu trends . while new trends constantly occur only a few will stick prepared foods find articles at bnet . findarticles.com . 2005 . retrieved 2010 07 18 . partners scottish information network . scotinfonet.com . 2008 08 28 . retrieved 2010 07 18 . a b mintel launches mintel inspire . marketresearchworld.net . retrieved 2010 07 18 . symphonyiri group about site map symphonyiri group . us.infores.com . retrieved 2010 07 18 . comperemedia announces latest addition to digital channel online advertising . mintel . 2010 06 08 . retrieved 2010 07 18 . gnpd iris information resources inc. iri . symphonyiri.com . retrieved 2010 07 18 . external links edit official company website official company market research store retrieved from https en.wikipedia.org w index.php title mintel & oldid 743982147 categories companies based in londoncompanies established in 1972marketing research companies of the united kingdommarketing research companies of the united statesconsulting firmsresearch and analysis firmshidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 12 october 2016 at 11 18 . text is available under the creative commons attribution sharealike license ; 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