founded 1986 founder toxey haas headquarters west point ms united states key people toxey haas ceo bill sugg president and cfo parent haas outdoors inc. website mossyoak.com mossy oak is a west point mississippi based branded camouflage and outdoor lifestyle company founded by toxey haas in 1986 . mossy oak is owned and operated under its parent company haas outdoors inc. contents 1 history 1.1 early years 1.2 advances 1.2.1 shadows 1.2.2 continued advances 1.3 apparel acquisition 2 enterprises 2.1 mossy oak productions 2.2 mossy oak properties 2.3 biologic 2.4 nativ nurseries 2.5 gamekeepers 2.6 mossy oak golf club 2.7 moose media 3 pro staff 10 3.1 athletes 3.2 musicians 3.3 outdoorsmen 4 camouflage patterns 11 5 key employees 6 awards and recognition 7 references 8 external links history edit early years edit the company is said to have started with a fistful of dirt . haas an avid outdoorsman from early in life gained inspiration from the natural twigs leaves and dirt in the woods . he named it mossy oak gathered up a handful and decided to find someone who could print a fabric resembling this . after being constantly turned down crystal springs print works in georgia decided to listen to him . however they had a 10 000 yard fabric minimum while haas only had enough money for 800 yards . the company made an exception for haas and the first pattern was printed . 1 in 1986 toxey haas established haas outdoors inc. bill sugg joined haas as the company s first true employee . together they began marketing the product and hired bob dixon ronnie cuz strickland carsie young and cindy cliett . mossy oak added its second pattern green leaf in 1987 followed by treestand full foliage and fall foliage in the coming years . mossy oak now had an array of patterns to market to hunters in several seasons and environments . 2 advances edit shadows edit in 1995 mossy oak introduced a new technology in pattern development . adding shadows to increase the depth of the camouflage mossy oak produced its breakthrough pattern break up . break up became a best seller and sent the company to the top of the outdoor world . continuing with the shadow effect mossy oak produced shadow grass shadow branch shadow leaf and forest floor over the next five years . continued advances edit as digital imagery and printing technology increased mossy oak s patterns became more realistic . using these techniques mossy oak introduced a new version of their most popular pattern calling it new break up . over the next decade mossy oak continued to improve their techniques and introduce new patterns . after new shadow grass obsession the newest spring pattern was released . in 2005 came the company s first western big game pattern with brush . brush became popular with hunters in western terrain who previously had trouble finding a specific pattern to disguise them . mossy oak continued its pursuit specific patterns with duck blind in 2007 and a newer version of treestand in 2008 . mossy oak released break up infinity in 2010 . used mainly for deer hunting this pattern achieved more depth detail and definition than any pattern before it . mossy oak s newest pattern is shadow grass blades . this pattern is an updated and advanced version of the duck hunting staple shadow grass . blades focuses on the confused state of grass in the natural waterfowl . blades is expected to hit stores in fall 2013 . 3 apparel acquisition edit in 2000 the apparel operations for haas outdoors inc. were acquired by the russell brands for an undisclosed amount . this became known as the mossy oak apparel company . 4 enterprises edit the popularity of mossy oak has allowed haas outdoors to expand the business into other facets of the outdoor world . this outdoor empire varies from video productions to real estate . mossy oak productions edit mossy oak productions produces and manages several television shows that air on the outdoor channel and the pursuit channel . ronnie cuz strickland is the director for the productions department and is a key reason that mossy oak has been a pioneer in the outdoor television industry . 5 mossy oak properties edit toxey haas and his longtime friend chris hawley cofounded mossy oak s real estate company mossy oak properties in 1999 . hawley who lives in livingston alabama serves as the company s ceo and president . initially in mississippi and alabama mossy oak properties currently has 82 offices and over 300 agents in 25 states and continues to add new states every year . 6 biologic edit haas along with wildlife biologist dr. grant woods cofounded biologic in 1999 . dr. woods spent years researching the feeding habits of wildlife including visits with research scientists and deer farmers in new zealand studying their production methods . 7 nativ nurseries edit founded in 2007 mossy oak nativ nurseries is headquartered in west point and grows and sells trees for landowners . 8 gamekeepers edit established in 2011 the mossy oak gamekeepers offer a membership club a quarterly magazine and a television show dedicated to outdoor stewardship . mossy oak golf club edit opening in september 2016 mossy oak golf club is a collaboration between golf architect gil hanse mossy oak and the george bryan family founders of old waverly golf club . mossy oak will be known as nature s golf a mindful approach to course development that leaves a gentle footprint on the local habitat while delivering a world class golf experience . moose media edit moose mossy oak outdoor sports and entertainment joins outdoor television production to viewing audiences through the pursuit channel . 9 pro staff 10 edit athletes edit jon lester mlb starting pitcher oakland athletics trent cole nfl defensive lineman philadelphia eagles brandon moss mlb outfielder cleveland indians cliff lee mlb starting pitcher philadelphia phillies roy oswalt mlb starting pitcher texas rangers brad davis us national team and mls left winger houston dynamo brent metcalf united states wrestler reed hansen 7 time world champion wakeskater sharrif floyd nfl defensive lineman minnesota vikings jeff janis nfl wide receiver green bay packers david buchanan mlb starting pitcher philadelphia phillies todd lodwick six time us winter olympian kevin kolb nfl quarterback buffalo bills john phillips american football nfl tight end san diego chargers sean considine retired nfl safety baltimore ravens tim sylvia former mma world champion bubby brister retired nfl quarterback trey teague retired nfl center rick white retired mlb relief pitcher jeff lageman retired nfl defensive end ryan klesko retired mlb first baseman robb nelson retired nfl defensive lineman musicians edit gary levox lead singer of rascal flatts craig morgan country music singer tyler farr country music singer neil thrasher country music songwriter tracy byrd country music singer ted nugent musician and outdoorsman josh thompson country music singer kristen kelly country music singer yelawolf southern rap artist outdoorsmen edit hank parker jim shockey eva shockey brian beauchamp camouflage patterns 11 edit bottomland 1986 greenleaf 1987 treestand 1989 full foliage 1990 fall foliage 1993 break up 1995 shadow grass 1995 shadow branch 1997 shadow leaf 1997 forest floor 2000 new break up 2002 new shadow grass 2003 obsession 2004 brush 2005 duck blind 2007 treestand 2008 break up infinity 2010 shadow grass blades 2013 break up country 2015 mountain country 2016 key employees edit toxey haas founder chief executive officer bill sugg president and chief financial officer ronnie cuz strickland senior vice president of media ben maki senior vp chief marketing officer asif sakhawat senior vp chief operating officer chris paradise senior vp chief sales officer larry moore director of research and development chris hawley ceo and president mossy oak properties lannie wallace executive vp mossy oak properties bobby cole president biologic awards and recognition edit official camouflage of ducks unlimited 12 official camouflage of the national wild turkey federation 13 shot business company organization of the year 2011 14 mississippi small business of the year 1989 references edit imes birney . toxey haas great outdoors . catfish alley . spring 2012 62 67 . print . http www.mossyoak.com content pastandpresent.aspx http www.mossyoak.com our obsession blogs press releases 2013 01 19 introducing the latest pattern from mossy oak shadow grass blades http www.referenceforbusiness.com history2 48 russell corporation.html http basecamp.mossyoak.com partnerprograms.aspx teresa salizzoni . mossy oak in rockbridge named top office in growing network logan daily july 15 2014 . http www.plantbiologic.com t howitstarted.aspx http www.nativnurseries.com t aboutus.aspx http www.moosemedia.com about http www.mossyoak.com content articlezonegrid.aspx z 4 & mouid 0 http www.mossyoak.com content pastandpresent.aspx http www.mossyoak.com our obsession blogs press releases 2015 12 01 mossy oak brand camo latest ducks unlimited corporate sponsor https www.nwtf.org about state news mossy oak official camo of nwtf http professionaloutdoormedia.org node 5400 external links edit official website authority control worldcat identities viaf 141076638 lccn no2005026262 retrieved from https en.wikipedia.org w index.php title mossy oak & oldid 731048321 categories retail companies of the united statescompanies based in mississippiprivately held companies based in mississippicompanies based in west point mississippioutdoor clothing brandsclothing companies of the united statescompanies established in 19861986 establishments in mississippihidden categories official website different in wikidata and wikipediawikipedia articles with viaf identifierswikipedia articles with lccn identifiers navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main 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