created by shaul olmert ceo & co founder 1 tom pachys cpo & co founder 2 launched december 2013 alexa rank 1 371 2 361 playbuzz us global 05 2016 playbuzz is an online publishing platform for publishers brand agencies and individual content creators to create content in interactive formats such as polls quizzes lists video snippets slideshows and countdowns . playbuzz generated content is generally associated with viral media that can be shared via social media or embedded elsewhere on the web . 3 founded in 2012 content generated from playbuzz was the most shared on facebook as of january 2015 with an estimated 10 million shares per month . 4 5 contents 1 history 1.1 funding 2 content 3 see also 4 references 5 external links history edit playbuzz was founded in 2012 by shaul olmert and tom pachys . olmert is the son of former prime minister of israel ehud olmert 6 and has worked as an executive with nickelodeon and also co founded the social game app gameground . 7 pachys is a graduate of idc and also the co founder of whimado . playbuzz was originally founded as playchanger in july 2012 . playchanger worked with game developers and publishers to distribute crowd sourced content games within verticals such as sports music and fashion . playbuzz was officially launched in december 2013 as a modified version of playchanger . 8 by june of 2014 playbuzz broke the top 10 of facebook s most shared publishers . 9 the website itself reached 70 million unique views the same month half of which were referred from facebook . 9 within 10 months of the playbuzz platform s launch it surpassed 7.5 million monthly facebook shares making it the second most shared publisher on facebook in september 2014 . 10 according to forbes seven of the 10 biggest stories on facebook in september 2014 involved content that originated on playbuzz . 11 the company took over the number one spot as the most shared publisher on facebook in november 2014 with approximately 9 million shares holding the spot through january 2015 with an estimated 10 million shares . 12 playbuzz was listed by inc. as one of the 15 israeli startups getting hot at the turn of 2015 13 and also voted one of europe s hottest startups the same year by wired . 14 funding edit playbuzz originally raised 3 million in series a funding from carmel ventures . 10 it surpassed 19 million in total funding in march 2015 when it received an additional 16 million led by saban capital and existing investors that include carmel ventures and firsttime ventures . 11 in march of 2016 playbuzz announced that it had closed 15 million in new funding led by the walt disney company and saban ventures including participation from initial investors bringing the company s total funding to 31 million . 15 16 content edit content is generated by individual content creators as well as brands publishers and agencies . 9 playbuzz formats are free to use for editorial purposes with a cost associated for branded or sponsored content campaigns . 17 the website has ready to use formats for posts that have been used by publishers such as theblaze the huffington post marthastewart.com aol and mtv to push content to social media . 9 3 the company launched its first video format in 2016 . 18 see also edit viral marketing viral messages references edit hirschauge orr 8 july 2014 . playbuzz takes a page view out of buzzfeed s playbook . the wall street journal . retrieved 16 february 2015 . caro mark 2 may 2014 . why are social media quizzes so popular . chicago tribune . retrieved 18 february 2015 . a b dewey caitlin 9 october 2014 . meet playbuzz the israeli clickbait farm that just beat buzzfeed and is coming for you next . the washington post . retrieved 16 february 2015 . shapiro ariel 22 january 2015 . playful playbuzz . jerusalem post . retrieved 16 february 2015 . the biggest facebook publishers of january 2015 . newswhip . february 2015 . retrieved 16 february 2015 . interviews shaul olmert . pbs . 28 march 2006 . retrieved 16 february 2015 . takahashi dean 17 november 2010 . gameground raises 5.3 m for gamer social networking app . venture beat games beat . retrieved 16 february 2015 . nicholson david 14 october 2014 . what kind of quiz are you 5 ways that playbuzz out muscled buzzfeed in the social content sensation of the year . forbes . retrieved 16 february 2015 . a b c d kosoff maya 11 july 2014 . a son of israel s ex prime minister created a buzzfeed clone and it s already become gigantic on facebook . the business insider . retrieved 16 february 2015 . a b kosoff maya 10 october 2014 . a buzzfeed clone founded 10 months ago is crushing other websites on facebook including buzzfeed . the business insider . retrieved 16 february 2015 . a b o reilly lara 18 march 2015 . playbuzz the israeli startup crushing all other publishers on facebook just raised 16 million . the business insider . retrieved 18 march 2015 . the biggest facebook publishers of january 2015 . news whip . retrieved 23 may 2016 . newlands murray 16 december 2014 . 15 israeli startups getting hot at the turn of 2015 . shalom life . retrieved 16 february 2015 . europe s hottest startups 2015 . wired . 5 august 2015 . retrieved 23 may 2016 . spangler todd . disney invests in viral content startup playbuzz as part of 15 million round . variety . retrieved 2016 04 06 . gallivan rory 31 march 2016 . disney saban invest in content platform maker playbuzz . the wall street journal . retrieved 23 may 2016 . frederick ben 1 april 2016 . playbuzz raises 15m to grow sponsored content business . media post . retrieved 23 may 2016 . ha anthony 8 march 2016 . playbuzz makes it easier to skip the boring parts with video snaps . techcrunch . retrieved 23 may 2016 . external links edit playbuzz official website retrieved from https en.wikipedia.org w index.php title playbuzz & oldid 740394753 categories companies established in 2012 navigation menu personal tools not logged intalkcontributionscreate 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