cupcakes is a beverly hills california based cupcake bakery chain established in 2005 . it is considered one of the first cupcake bakeries . 1 2 3 contents 1 history 2 locations 3 cupcake atm 4 sprinkles ice cream 5 ingredients and flavors 6 celebrity endorsements 7 references 8 external links history edit in 2002 candace nelson and her husband charles nelson both investment bankers 4 visited candace s sister in new york and tried the cupcakes at magnolia bakery . candace decided that it was time for cupcakes to stop being the backup dancer to cakes . 5 having had started a custom cake business after attending tante marie s pastry program in san francisco she set her sights on cupcakes . i was taking orders for special occasion cakes which i came to realize are by definition reserved for special infrequent occasions she said . i wanted to create an artful and handcrafted dessert yet one which people could eat on a daily basis ... which led me to reinvent and elevate the lowly cupcake . 6 although starting a cupcake bakery was a high risk venture 1 and the bakery business was in a four year no carb decline 7 the nelsons pursued their dream . their sleek minimalistic store was designed by an architect from vienna 8 and the logo and packaging were created by a former martha stewart employee with design help from graphic designers kevin hagen and david irvin . 8 on april 13 2005 8 the nelsons opened sprinkles first store on little santa monica boulevard in beverly hills . the first day the cupcakes sold out in three hours 8 and 2 000 cupcakes were sold the first week . 4 locations edit sprinkles now has 17 locations throughout the united states beverly hills chicago dallas georgetown the grove downtown los angeles figat7th houston la jolla new york palo alto scottsdale las vegas atlanta and newport beach 9 with plans to open in 15 more cities including london and tokyo . 8 the nelsons also started a traveling sprinklesmobile a mercedes sprinter van designed by sprinkles architect andrea lenardin and built by pimp my ride s west coast customs . 10 in 2007 the company developed a line of cupcake mixes sold exclusively through sprinkles and williams sonoma stores in the united states and canada . 11 in february 2011 sprinkles released an iphone app that features free cupcakes and virtual gifting . 12 sprinkles cupcakes opened its first new york city store on may 13 2011 . 13 a second new york city store was slated to open at brookfield place in the fall of 2013 . in 2013 a branch was opened in kuwait . cupcake atm edit on march 6 2012 sprinkles cupcakes opened the world s first cupcake atm in beverly hills ca . the second cupcake atm opened a few months later in chicago . a third cupcake atms is located at its bakery in dallas . the fourth cupcake atm is located outside of the lexington avenue branch in new york city with a future one planned for georgetown . the cupcake atm dispenses cupcakes and doggie cupcakes 24 hours a day and is continuously restocked throughout the day with freshly baked cupcakes . it can hold up to 600 cupcakes at a time . 14 sprinkles ice cream edit on may 24 2012 sprinkles expanded its dessert brand with the opening of sprinkles ice cream next door to its cupcake bakery in beverly hills ca and later in 2013 in newport beach s corona del mar plaza and in dallas in the plaza at preston center . the shop serves unique flavors like red velvet cap n crunch and salty caramel and carries a cookie line with a modern twist on traditional flavors including salted oatmeal cornflake and peanut butter pretzel chip . 15 16 they now offer nationwide shipping and have a traveling ice cream cart . the sprinkles ice cream is slow churned in order to create a denser creamier and more flavorful ice cream . 17 ingredients and flavors edit candace is described as taking a sophisticated twist on the classic cupcake using ingredients like sweet cream butter pure nielsen massey madagascar bourbon vanilla callebaut chocolate fresh bananas and carrots real strawberries and natural citrus zests . 11 she also creates offbeat offerings like vegan and gluten free cupcakes 18 and even cupcakes with dog friendly ingredients . 19 the cupcakes are baked fresh daily and are free from preservatives trans fats and artificial flavors . 20 celebrity endorsements edit sprinkles has gained many celebrity endorsements . 21 22 oprah winfrey barbra streisand tyra banks katie holmes paris hilton 23 blake lively ryan seacrest tom cruise 24 and jake gyllenhaal are among its customers . 25 barbra streisand was one of sprinkles first customers and introduced oprah winfrey to the brand by sending her a box of cupcakes . only eight months after opening sprinkles charles and candace received a call from harpo studios that oprah needed 300 cupcakes for her studio audience in chicago the next morning for breakfast with oprah wherein she showcases her favorite delicacies . the couple managed to catch an overnight flight and the cupcakes were featured on oprah s show . soon after sales in their beverly hills location increased 50 % to 1 500 cupcakes daily . 26 sprinkles has also appeared on the today show and nightline 27 as well as entourage 22 and the girls next door . 1 sprinkles played a role in tom cruise s courtship of katie holmes . 1 during the christmas of 2007 the cruises sent out boxes of holiday themed sprinkles cupcakes to their close friends and associates . 26 they are loved by community coach telma . references edit a b c d wollam allison 14 june 2010 . sprinkles cupcakes cashes in on houston s sugar rush . houston business journal . retrieved 22 october 2010 . template cite found by candice news bhasin kim 2 march 2012 . someone has created the first ever atm that dispenses cupcakes . business insider . archived from the original on 23 march 2012 . retrieved 23 march 2012 . a b davidow audrey 3 june 2007 . so sweetie i quit to bake cupcakes . the new york times . retrieved 22 october 2010 . della cava marco r. 30 october 2007 . cupcake bakeries cater to the kid in us . usa today . retrieved 22 october 2010 . kitchen daily 2013 06 19 . secrets from the world s first cupcake bakery . kitchen daily . retrieved 2015 05 18 . davidow andrea 20 june 2007 . playing with flour a rising obsession . the san diego union tribune . retrieved 16 august 2010 . a b c d e ganus sara 3 october 2007 . former investment bankers riding cupcake wave . the oklahoman . retrieved 22 october 2010 . locations . sprinkles.com . 2010 . retrieved 25 october 2010 . sprinklesmobile . sprinkles.com . 2010 . retrieved 25 october 2010 . a b candace nelson how she empowers others . womensconference.org . 2010 . retrieved 16 august 2010 . lucchesi paolo february 2 2011 . nightcaps pastrami zeitgeist and a cupcake iphone app paolo lucchesi . san francisco chronicle . archived from the original on 6 february 2011 . retrieved 6 february 2011 . heyman marshall 13 may 2011 . setting up shop in manhattan . the wall street journal . archived from the original on 17 may 2011 . retrieved 17 may 2011 . lindsay william ross 2012 03 06 . 24 hour sprinkles cupcake atm starts serving today . laist . retrieved 2015 05 18 . coyle matt . sprinkles ice cream . orangeglad.com . retrieved 2015 06 01 . odell kat 2012 04 19 . sprinkles ice cream opens may 24 in beverly hills eater la . la.eater.com . retrieved 2015 05 18 . ice cream about us . sprinkles . retrieved 2015 05 18 . prisco joanna 7 june 2010 . q & a with sprinkles founder candace nelson . parade . skatssoon judy 28 may 2007 . shop till you drop in la . australian associated press . retrieved 25 october 2010 . luna nancy 18 may 2006 . sprinkles bakery to open in corona del mar . the orange county register . retrieved 22 october 2010 . middleton diana 19 october 2006 . shop sticks to its very own . the florida times union . retrieved 22 october 2010 . a b stephens john ; jennifer burtness 7 november 2008 . united states sprinkles cupcakes is seeing red ... velvet that is . mondaq business briefing . retrieved 22 october 2010 . yoshino kimi 21 august 2008 . a point of cupcake contention . los angeles times . retrieved 22 october 2010 . candace nelson . food network . 2010 . retrieved 16 august 2010 . sprinkles cupcakes make its big texas debut . business wire . 30 march 2007 . retrieved 22 october 2010 . a b schermerhorn john r. 2009 . exploring management 2 ed . . john wiley & sons . isbn 0 470 16964 8 . sprinkles cupcakes takes its sugar rush to the windy city . pr newswire . 25 september 2009 . retrieved 22 october 2010 . external links edit wikimedia commons has media related to sprinkles cupcakes . official website candace nelson on the oprah winfrey show sprinkles cupcakes on the today show retrieved from https en.wikipedia.org w index.php title sprinkles cupcakes & oldid 735475751 categories bakeries of the united statescompanies based in beverly hills californiacompanies established in 2005hidden categories commons category 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