2005 2005 12 headquarters fort lauderdale florida u.s. key people donato a. montanaro ceo richard j. hagen jr. president & coo thomas a. desmond chief financial officer products stocks options etfs bonds mutual funds forex financial advising services online brokerage ira accounts investment services website www.tradeking.com tradeking is a discount online brokerage firm providing online trading tools for self directed investors to buy and sell stocks options bonds and mutual funds via electronic trading platforms or by phone . tradeking was founded in 2005 and has offices in fort lauderdale florida and subsidiary offices in charlotte north carolina . contents 1 history 2 awards and rankings 3 see also 4 references 5 external links history edit the company was launched in december 2005 offering online brokerage services for active stock and option traders . the firm was an early user of social networking for investors and traders offering free blog support and other web 2.0 based tools to registered members and account holders since the firm s inception . 1 2 3 in july 2007 tradeking released the options playbook 4 5 6 a primer for options trading explaining common options trading strategies or plays in jargon free terms . on may 15 2012 tradeking and zecco.com announced they had agreed to merge their businesses . 7 on june 30 2014 tradeking announced the formation of tradeking advisors an online advisor that creates a fully diversified portfolio and handles periodic re balancing automatically 8 on april 5 2016 ally financial announced they had agreed to acquire tradeking 9 awards and rankings edit tradeking was ranked the 1 discount broker in 2006 and 2007 10 by smartmoney the wall street journal s business magazine . in smartmoney s 2008 2009 and 2011 surveys tradeking finished top four overall . 11 12 13 the firm earned the maximum five stars for customer service in 2008 2010 14 and 2011 . tradeking earned four stars in barron s ten years running 2007 2016 in barron s annual survey of best browser based online brokers . 15 16 17 18 19 20 consumer reports also ranked tradeking third out of 19 brokerages reviewed in an independent survey conducted in may 2007 . 21 see also edit comparison of online brokerages list of social networking websites list of stock market indices financial market options broker penny stock stockbroker references edit myspace for traders business week september 10 2007 . cyber traders turn to blogging august 21 2007 reuters video . investors share tips track records online july 12 2007 usa today . characteristics and risks of standardized options nyse alternext us llc et al. 1994 updated 2008 . matt krantz better know your option options usa today november 16 2007 . jeffrey m. laderman a playbook for traders business week november 5 2007 . http tradeking.mediaroom.com index.php s 30774 & item 128467 tradeking introduces tradeking advisors aims to create new value leader in online advisory business wire . www.businesswire.com . retrieved 2016 04 23 . ally financial announces acquisition of tradeking group apr 5 2016 ally financial . media.ally.com . retrieved 2016 04 23 . online stock investing manage and trade stocks smartmoney july 10 2007 . smartmoney s annual broker survey smartmoney may 20 2008 . smartmoney s 2009 broker survey smartmoney may 19 2009 . tarquinio j. alex 2011 05 06 . the 2011 broker survey who tops the list . marketwatch.com . marketwatch . retrieved 2015 09 16 . tarquinio j. alex. http www.smartmoney.com invest markets smartmoneys annual broker survey 23119 . retrieved 20 may 2010 . missing or empty title help theresa w. carey the best online brokers tools of the trade barron s march 5 2007 . password protected theresa w. carey making it click annual ranking of the best online brokers barron s march 17 2008 . theresa w. carey blue chips barron s march 16 2009 . carey theresa 2010 03 15 . newest trading play screen savings . retrieved 2010 05 15 . carey theresa 2011 03 12 . making the right connection . barron s. retrieved 2012 05 28 . carey theresa w. best online brokers fidelity wins in barron s 2016 survey . www.barrons.com . retrieved 2016 04 23 . herb weisbaum want to be your own broker here s some help consumer reports gives high marks to firstrade e trade tradeking msnbc april 30 2007 . external links edit official website retrieved from https en.wikipedia.org w index.php title tradeking & oldid 724265509 categories online brokeragesfinancial services companies of the united statesonline companies of the united statescompanies based in fort lauderdale floridaprivately held companies based in floridacompanies established in 2005hidden categories pages with citations lacking titlespages with citations having bare urlspages with login required references or sources navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main 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