of locations 16 offices 1 key people melissa waggener zorkin ceo revenue 115.8 million 2012 number of employees 700 website we worldwide.com we previously waggener edstrom communications is a seattle based public relations firm often associated with its largest client microsoft . the firm was founded in 1983 by melissa waggener zorkin and pam edstrom . it acquired maloney & fox in 2003 shout holdings in 2004 patzer pr in 2012 and buchan consulting also in 2012 . we has four areas of expertise technology healthcare social innovation and consumer . in september 2015 the company re branded as we 2 and announced specialized partners in research yougov radius global market research illuminas ; digital marketing the garrigan lyman group ; search marketing point it ; and a strategic futurist play big inc. . we provides pr services for companies including microsoft volvo zte allrecipes boehringer ingelheim vsp zoom cole haan pernod ricard lucid and kymeta . 2 3 contents 1 history 2 services 3 corporate 4 notable clients and campaigns 5 references 6 external links history edit waggener edstrom was founded in 1983 by melissa waggener zorkin and pam edstrom . 4 pam previously worked for microsoft which became one of the agency s first clients . 5 the firm acquired pr.com in 2001 and renamed it to onpr which later separated from waggener in 2005 . 6 later that year the firm acquired consumer pr agency maloney & fox after working jointly with the firm on several microsoft projects such as the launch of windows 95 and msn internet services . 7 waggener edstrom also moved its headquarters that year from portland to seattle 8 and opened new offices in san francisco 9 paris 10 and boston . 11 12 the following year waggener edstrom acquired hong kong based shout holdings which was renamed to shout waggener edstrom . 13 14 waggener opened an office in brussels in 2006 in order to support the european union . 5 waggener s brussels office was later closed in march 2011 . 15 waggener experienced substantial staffing changes in 2009 . there were several senior level departures . 16 to support the firm s digital practice david patton from the wall street journal was hired 17 as well as david mahlmann and jean louis robadey . 18 19 in 2010 and 2011 waggener edstrom opened offices in africa 20 21 delhi 22 bangalore and mumbai . 23 in may 2012 waggener acquired patzer pr a munich based healthcare consultancy . 24 after the founders of maloney & fox departed the brand was merged into waggener edstrom in 2013 . 25 services edit we has seven practice areas including healthcare public affairs brand strategy and technology . 26 27 the firm s consumer work is sometimes done in partnership with we s subsidiary maloney & fox . 28 29 it also has an analyst relations division that was formed in 2010 30 and a social innovation team supports social issues . 31 we s digital arm was founded in the early 2000s as studio d. 15 the digital division has a programming team that s developed social media measurement and management applications like the social influence system sis news stream 32 ripple effect 33 narrative network 34 and twendz pro . 35 36 it also created mobile apps for the sxsw conference from 2011 2013 . 37 38 39 40 we has won the silver anvil award from the public relations society of america and five bulldog report awards . 41 in 2010 it was called the technology agency of the decade by the holmes report . 42 corporate edit ceo melissa waggener zorkin at left in ethiopia 2011 we has a reputation as a good place to work . 16 43 in 2002 the agency had a turnover rate of less than 20 percent compared to an industry average of 50 . 44 41 45 the firm allots 16 hours a year to each employee for a charity of their choosing . 16 one percent of the firm s revenues are donated to charity and we matches donations by employees . 46 we has supported initiatives to reduce hunger 47 mentor under privileged students in africa 30 and provide education to underprivileged girls in southern ethiopia . 48 more than 80 percent of we s revenue is from international accounts 49 and most of its clients use its partnership program to hire affiliated agencies for certain regions . 50 notable clients and campaigns edit we is often associated with its work for microsoft 51 one of we s first clients and its largest budget account as of 2003 . 7 we supports microsoft s corporate communications as well as the windows mobile and servers divisions and business units in hong kong and europe . 52 in we s early years its relationship with microsoft led to it working primarily with other technology companies before expanding into healthcare consumer and other sectors . 53 in 2002 the firm helped amd introduce its opteron and athlon microprocessors . 54 miscommunications were exposed between we microsoft and the media in 2003 55 when we and microsoft told press conflicting stories about whether an announcement of a technology enabled porta potty was genuine . 56 57 segway recruited we in 2007 to execute a new strategy of selling segways as an alternative to golf carts . 58 that same year a we employee accidentally sent wired journalist fred vogelstein his own thirteen page briefing sheet . the document included commentary about his reporting and interview style being tricky and sensational ... though he would consider them to be balanced and fair . 59 60 61 since 2008 we has supported mercy corps on a pro bono basis . ceo waggener zorkin took on the client after visiting the good shepherd orphanage in ghana . 46 the firm won expedia and the make a wish foundation as clients in 2009 . 62 in 2011 we successfully predicted that the hurt locker would win best picture at the academy awards based on an analysis of tweets 63 64 using its twendz pro application . 65 waggener also began working with xerox that year to promote the company s back end office services and to change their image as a company that primarily does copy machines . 66 some of we s other notable clients include t mobile 67 toshiba 68 boeing mastercard 13 and sony electronics . 69 references edit at a glance . we . retrieved 30 september 2015 . a b waggener edstrom restructures rebrands as we . the holmes report . the holmes group . retrieved 30 september 2015 . http everything pr.com waggener edstrom worldwide asia 37913 melissa waggener zorkin waggener edstrom worldwide . prweek . july 1 2012 . retrieved september 29 2012 . a b pasiuk laurie . vault guide to the top advertising & pr employers . vault . p. 144 . onpr spins out of waggener edstrom . portland business journal . february 4 2005 . retrieved november 4 2012 . a b gordon andrew october 31 2003 . maloney & fox is bought by waged for viral expertise . prweek . strom shelly november 2 2003 . waggener edstrom quietly moves hq . portland business journal . retrieved august 31 2016 . waggener edstrom adds northern california office . portland business journal . september 2 2003 . retrieved november 4 2012 . waggener edstrom adds paris office . portland business journal . october 2 2003 . retrieved november 4 2012 . gordon andrew may 26 2003 . wag ed to open in boston despite slump . prweek . p. 5 . waggener edstrom opens boston office . portland business journal . may 19 2003 . retrieved november 4 2012 . a b murphy james may 20 2005 . waggener edstrom in buy out of hk s shout . media asia s media & marketing newspaper . waggener edstrom buys asian pr firm . pudget sound business journal . may 16 2005 . retrieved november 4 2012 . a b waggener edstrom . 2012 . prweek u.s. 15 5 42 . a b c waggener edstrom worldwide . may 1 2010 . retrieved september 26 2012 . chupick jason april 3 2009 . wsj s david patton joins waggener edstrom as eic of studio d . prnewser . retrieved september 26 2012 . aarti shah june 19 2009 . we makes more additions to digital group . prweek . retrieved august 30 2016 . chupick jason october 28 2009 . waggener hires pact ceo jean louis robadey . retrieved august 30 2016 . sudhaman arun march 8 2010 . waggener edstrom opens in south africa after microsoft win . prweek . retrieved november 4 2012 . waggener edstrom worldwide opens with microsoft win . march 1 2010 . retrieved november 4 2012 . shuffler jason november 18 2010 . waggener edstrom opens office in india . prweek . retrieved november 4 2012 . waggener edstrom worldwide opens offices in delhi and bangalore . campaign india . november 17 2011 . retrieved november 4 2012 . wag ed acquires german healthcare firm patzer . the holmes report . may 31 2012 . retrieved november 4 2012 . kiefer brittaney december 10 2012 . waggener edstrom to fold maloney & fox brand . prweek . what we do waggener edstrom retrieved january 30 2013 chupick jason june 23 2009 . survey 86 % feel corporations can address social issues . prnewser . retrieved november 4 2012 . shah aarti june 10 2009 . toshiba selects we as aor . prweek . retrieved november 4 2012 . daniels chris december 3 2009 . updated tupperware selects maloney & fox for a contemporary edge . prweek . retrieved november 4 2012 . a b waggener edstrom worldwide partners with the university of johannesburg . february 9 2011 . retrieved november 4 2012 . schneiderman matt aug 4 2009 . change your career from media . time out new york . retrieved november 4 2012 . maul kimberly april 14 2010 . waggener edstrom launches social integration products . prweek . retrieved november 4 2012 . krietsch beth may 12 2011 . waggener edstrom releases ripple effect tool . prweek . retrieved november 4 2012 . burns enid september 8 2006 . waggener edstrom bends an ear to online chatter . clickz . retrieved november 4 2012 . pr innovation of the year 2010 . prweek . march 11 2010 . retrieved november 4 2012 . shah aarti november 17 2009 . we launches twendz upgrade for professionals . prweek . retrieved november 4 2012 . garcia tonya march 15 2011 . we showcasing its digital tools at sxsw . prnewser . retrieved november 4 2012 . dredge stuart march 14 2011 . the 20 mobile apps riding the new wave of location innovation . the guardian . london . retrieved november 4 2012 . hernandez brian march 8 2010 . tweet a beer lets you buy drinks for twitter pals . mashable . retrieved november 4 2012 . mccue tj march 6 2013 . hey big fish south by southwest what to do if you are not going . forbes . retrieved april 15 2013 . a b wetfeet 2008 . careers in advertising and public relations . wetfeet inc. pp. 56 . isbn 978 1 58207 815 1 . retrieved 5 november 2012 . prweek global global agency report card 2010 . prweek . october 29 2010 . retrieved november 4 2012 . agency report card waggener edstrom . the holmes report . the holmes group . february 23 2011 . 2011 top places to work in pr waggener edstrom worldwide . prweek . prnews . retrieved november 4 2012 . waggener edstrom among best pr agencies to work for . portland business journal . april 28 2003 . retrieved november 4 2012 . a b wilhelm steve july 13 2008 .