founded japan 1948 founder david p. bushnell headquarters 9200 cody street overland park kansas 66214 1734 united states area served worldwide key people matt reintjes vp of outdoor products products binoculars telescopes firearm scopes flashlights gps devices holographic weapon sights sunglasses laser rangefinders night vision devices speed gun spotting scopes trail cameras travel tunes weatherfx revenue 64.9 m usd number of employees 1005 parent vista outdoor subsidiaries boll performance eyewear browning sports optics serengeti eyewear simmons outdoor corporation tasco website bushnell.com bushnell europe bushnell golf bushnell golf europe bushnell trophy cam community bushnell corporation also known as bushnell and bushnell outdoor products is an american company specializing in optics and imaging . its products include binoculars spotting scopes telescopes night vision equipment gps devices laser rangefinders riflescopes holographic weapon sights game cameras and other high end optical equipment . the company also sells boll performance eyewear ski goggles and sunglasses which includes the h2o optix sunglasses brand and serengeti eyewear all purpose sunglasses . contents 1 company history 2 brands 3 products 3.1 optics 3.2 outdoor 4 warranty 5 references 6 external links company history edit bushnell was founded in 1948 by david p. bushnell during his time in allied occupied japan . in 1999 bushnell was acquired by private equity firm wind point partners through a recapitalization of bushnell s then parent company worldwide sports & recreation . 1 2 3 in 2001 bushnell acquired the boll and serengeti eyewear brands and the moonlight line of night vision products . 4 in 2002 bushnell bought tasco a sports optics company . tasco is a major international distributor of telescopes . the company s line of products mainly target amateur astronomers but has grown to include many products besides telescopes . tasco s other products include terrestrial spotting scopes microscopes binoculars and telescopic sights and other rifle accessories . tasco sells through specialty outlets catalogues and online vendors . 4 in 2005 bushnell acquired michael s of oregon . michael s sold holsters scope covers cleaning kits and other gun accessories under and along the brands hoppe s butler creek stoney point and uncle mike s law enforcement . 4 at the time of its purchase by bushnell michael s earned about 60 million per year in profit . michael s of oregon was based in oregon city . the deal was closed with debt and cash . 3 in 2007 bushnell was acquired by midocean partners another private equity firm which acquired it in a leveraged recapitalization . 2 the same year bushnell acquired the final approach and kolpin hunting brands from facilitator capital funds a wisconsin based private equity firm . both brands are well known among duck hunters . 4 in june 2008 bushnell acquired the assets of simmons outdoor corporation from meade instruments . 5 simmons manufactured optical goods such as binoculars and riflescopes . simmons was bushnell s seventh acquisition since 2001 . on sept. 5 2013 alliant techsystems announced it had entered into a definitive agreement to acquire bushnell . under the terms of the transaction atk paid 985 million in cash subject to customary post closing adjustments . 6 brands edit bushnell outdoor products 7 is the parent company of these brands simmons optics 8 millett 9 blackwater gear boll performance eyewear 10 browning sports optics 11 bushnell bushnell golf 12 butler creek 13 hoppe s 14 serengeti 15 simmons outdoor corporation 8 stoney point 16 tasco 17 uncle mike s 18 uncle mikes law enforcement 19 primos products edit optics edit rifle scopes bushnell makes variety of rifle scopes and won an editors choice award in 2007 for their elite 4200 6 24x40 scope from outdoor life magazine . 20 21 binoculars bushnell sells a wide variety of binoculars and was awarded the best buy award from outdoor life magazine in 2005 for their browning sports optics binoculars and in 2006 for their legend binoculars . 22 23 microscopes telescopes game cameras night vision simmons optics a line of rifle scopes binoculars and other optical products . 24 25 rangefinder 26 the company also has holosight a non magnifying holographic weapon sight . it produces an illuminated crosshair that appears to be in front of the gun in perfect alignment . 27 28 29 30 outdoor edit bushnell point 5 gps device bushnell produces weatherfx personal weather stations for hikers campers and others who can use it to keep informed of potentially hazardous weather issues while away from home . 31 bushnell created two gps products in 2006 that are the first such devices to integrate aerial and satellite imagery into the display . 32 they also have integrated xm radio to provide real time weather data and can overlay weather maps and weather radar info . 33 34 in 2007 the onix 400 gps unit won the best of the best award from field & stream magazine . 35 bushnell also has a line of simple gps devices called backtrack . they allow users to set up to five locations depending on the model and forget about the device until they have to return . the device then uses a digital compass and basic gps technology to return to the set location . 36 bushnell sells solarwrap and solarbook solar cell charging stations for small electronic devices . the solarwrap wraps around a battery like a scroll when in storage and is unrolled when in use . the solarbook flips out like the page of an open book . 37 warranty edit bushnell introduced a lifetime no questions asked warranty that applies to all riflescopes binoculars and spotting scopes in certain product lines regardless of how they were damaged . 38 39 references edit wind point partners . wppartners.com . retrieved 2013 02 27 . a b midocean partners and management announce acquisition of bushnell outdoor products inc. from wind point partners a press release from bushnell.com a b nathanson ari 15 august 2005 . wind point adds michaels to bushnell . buyouts . united states . a b c d windham rick 24 august 2007 . tune up time for the upcoming dove season . the north platte telegraph . nebraska . bushnell acquires simmons from skinnymoose.com atk completes acquisition of bushnell group holdings inc bushnell performance optics . bushnell performance optics . retrieved 2013 02 27 . a b simmons optics . simmons optics . retrieved 2013 02 27 . millett sights . millett sights . retrieved 2013 02 27 . boll performance eyewear . bolle.com . retrieved 2013 02 27 . browning sports optics . browning sports optics . retrieved 2013 02 27 . bushnell golf . bushnell golf . retrieved 2013 02 27 . butler creek . butler creek . retrieved 2013 02 27 . hoppe s . hoppes.com . retrieved 2013 02 27 . serengeti eyewear . serengeti eyewear . retrieved 2013 02 27 . stoney point . stoney point . retrieved 2013 02 27 . tasco . tasco . retrieved 2013 02 27 . uncle mike s . uncle mikes.com . retrieved 2013 02 27 . uncle mikes law enforcement . unclemikesle.com . retrieved 2013 02 27 . bushnell optics recognized for excellence value by outdoor life magazine outdoor wire newsletter april 18 2007 elite 4200 6 24x40 earns editor s choice award from outdoor life magazine at bushnell web site outdoor life 2006 best buy award at bushnell web site outdoor wire newsletter april 18 2007 meade instruments announces sale of simmons brand retrieved june 14 2008 meade instruments sells simmons brand assets retrieved june 13 2008 bushnell rangefinder holosight at bushnell web site the bushnell holosight it s not just for handguns anymore by russell e. taylor snipercountry 1999 holo gets smaller and lighter for rimfires bushnell holosight for guns by clair rees guns magazine may 2000 bushnell holosight ii by charles e. petty american handgunner september 2000 new in equipment weatherfx stations in pittsburgh tribune review october 28 2007 charlie anderson bushnell looks to find a place in the crowded gps market december 1 2006 . kansas city business journal . more on bushnell onix 400 at navigadget february 23 2007 bushnell onix 400 cr at gpsreview.net outdoor wire newsletter august 16 2007 bushnell launches pint sized backtrack gps point 3 and 5 . geekygadgets . retrieved 26 august 2010 . 1 2 3 external links edit official website official website europe golf website golf website europe v t e alliant techsystems products aargm m242 bushmaster james webb space telescope citation needed pgk atk aerospace group general applied science laboratory swales aerospace thiokol atk sporting group bushnell corporation cci federal premium ammunition savage arms federal cartridge charles l. horn twin city ordnance plant general applied science laboratory antonio ferri gasl projectile nasa hypersonic pulse facility theodore von k rm n retrieved from https en.wikipedia.org w index.php title bushnell corporation & oldid 744233925 categories manufacturing companies established in 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