subsidiary founded 1999 headquarters sydney australia owner myer 1 website www.sassandbide.com sass & bide is an australian women s fashion label . 2 the label is known for being worn by sex and the city actress sarah jessica parker and in more recent times madonna rihanna kate moss beyonc nicole richie and mila kunis . 3 contents 1 history 2 fashion shows and growth 3 wealth and sale of business 4 references 5 external links history edit the label was founded in the late 1990s by heidi middleton and sarah jane clarke when they commenced selling customized jeans in a stall on london s portobello road market . 4 5 motivated by a love of vintage clothing and markets clarke and middleton claim that they commenced modifying jeans purchased from retail outlets and cutting to meet their own tastes in fashion . 6 clarke sass and middleton bide first met in 1992 whilst in secondary school in brisbane queensland . they followed different paths ; clarke studying to be an accountant while middleton studied at the queensland college of art and griffith university prior to becoming an art director . 4 however they reunited and together went to london in the late 1990s . 6 fashion shows and growth edit after their initial success in the markets clarke and middleton returned to australia in 1999 based in sydney they developed an underground following that led to their first seasonal collection at mercedes australian fashion week in 2001 . 7 subsequent collections were shown at london fashion week in 2002 ; new york fashion week commencing in 2003 for eight consecutive seasons prior to withdrawing in 2009 due to the birth of clarke s third child . 8 they have shown in london since 2009 . 3 4 in a fortunate coincidence in 2002 clarke and middleton were in manhattan where sarah jessica parker was filming a scene for sex and the city . clarke was wearing a self styled denim jacket and took if off and handed it to a security guard who in turn gave it to parker . the next day clarke and middleton were invited to parker s trailer to show their designs . parker later commissioned clarke and middleton to make a few one off pieces for sex and the city . through this publicity the label propelled growth for the brand in the international marketplace . 6 9 wealth and sale of business edit first appearing on the brw young rich list in 2006 with a combined wealth assessed at a 30m 10 clarke and middleton have appeared on every subsequent young rich list up to 2009 when their combined wealth was estimated as a 36m . 2 they did not appear on the list in 2010 yet returned in 2011 with an estimated combined net wealth of a 26m . 11 in 2003 clarke and middleton sold 50 % of sass & bide to past owners of the mimco accessories chain daniel besen and david briskin with briskin taking up the role as chief executive . clarke and middleton retained design control of the label . in early 2011 up market australian department store chain myer purchased a 65 % stake in the label for a 42.25 m. 5 12 in october 2013 myer purchased the remaining 35 % of the business . 1 clarke and middleton retained their executive and advisory board roles until june 2014 when they left the brand altogether . 1 references edit a b c clarke jenna 4 july 2014 . heidi middleton and sarah jane clarke quit the sass & bide empire . the age . fairfax media . retrieved 4 july 2014 . a b press clare march 2010 . blankett slate australian style . the monthly . black inc. retrieved 11 february 2011 . a b braithwaite alyssa 21 september 2010 . aussie label turns heads at london fashion week . wa today . australia . australian associated press aap . retrieved 11 february 2011 . a b c cooper michlle 21 october 2010 . sass & bide . vogue . united kingdom cond nast . retrieved 11 february 2011 . a b breen burns janice 7 february 2011 . store wars myer buys fashion label sass & bide for 42.25 m . the sydney morning herald . retrieved 11 february 2011 . a b c moss tara 18 february 2008 . that s what friends are for transcript . australian story . australia abc1 . retrieved 11 february 2011 . sass & bide . australian fashion guide . 2009 . retrieved 11 february 2011 . sass and bide withdraw from nyc fashion week . the daily telegraph . australia . 13 january 2009 . retrieved 11 february 2011 . bennet michael 8 february 2011 . myer in downward slide on profit downgrade sass & bide move . the australian . retrieved 11 february 2011 . nguyen kenneth 14 september 2006 . young talented and absolutely loaded . the age . australia . retrieved 11 february 2011 . sarah jane clarke and heidi middleton . brw young rich list 2011 . australia . 22 september 2011 . retrieved 31 january 2012 . cant di . the sass & bide interview . our brisbane . australia brisbane city council . archived from the original on 10 march 2011 . retrieved 11 february 2011 . external links edit wikimedia commons has media related to heidi middleton . wikimedia commons has media related to sarah jane clarke . sass & bide website mimco website retrieved from https en.wikipedia.org w index.php title sass % 26 bide & oldid 706607109 categories clothing brands of australiaclothing retailers of australiacompanies based in sydneyretail companies established in 19991999 establishments in australiaaustralian brandsaustralian fashionhigh fashion brandshidden categories use dmy dates from february 2014use australian english from february 2014all wikipedia articles written in australian englishcommons category with local link same as on wikidatacommons category with local link different than on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages add links this page was last modified on 24 february 2016 at 07 14 . text is available under the creative commons attribution sharealike license ; 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