2001 2001 headquarters oxford united kingdom parent zynga website official website naturalmotion is a british software company with offices in oxford london brighton and san francisco . founded in november 2001 as a spin out company from oxford university naturalmotion specialises in creating animation technology for the game and film industries . in january 2014 naturalmotion was acquired by zynga for us 527 million . 1 their main technology products are endorphin for the film industry and euphoria for the gaming industry in addition to videos games such as backbreaker and csr racing . contents 1 technology 2 customers 3 naturalmotion games 4 games developed 5 references 6 external links technology edit naturalmotion commercialized their procedural animation technology which they call dynamic motion synthesis dms . dms is based on a real time simulation of biomechanics and the motor control nervous system . 2 as such it has roots in biology and robot control theory . naturalmotion states that dms allows for fully interactive 3d characters as it is not based on canned animation . dms is used in two of the company s products endorphin a tool for creating virtual stuntmen 3 and euphoria a runtime engine . the first commercially released title to use euphoria was grand theft auto iv by rockstar games . naturalmotion s other middleware product is morpheme an animation engine for wii u playstation 3 xbox 360 pc playstation vita android and ios . 4 unlike the company s other packages morpheme does not use dms and instead provides tools for blending animations inverse kinematics and rigid body simulation . some of the games that use morpheme include bioshock infinite 5 enslaved odyssey to the west eve online and pure . customers edit naturalmotion s technology is in use at many film and games companies including sony the mill electronic arts moving picture company konami capcom sega and many more . movies and games featuring endorphin animation include troy poseidon the getaway tekken 5 and metal gear solid . in 2006 lucasarts announced that it would use the euphoria animation engine in indiana jones and the staff of kings and star wars the force unleashed 6 games . in 2007 rockstar games announced it had licensed this engine for many of their new and upcoming games 7 with the first announced title being grand theft auto iv . subsequent rockstar games titles that use the engine include red dead redemption max payne 3 and grand theft auto v. naturalmotion games edit in 2009 naturalmotion released its first game the iphone title backbreaker football which used morpheme to simulate movement and tackles . 8 the game was a critical and commercial success with a quality index score of 8.1 10 9 and 5 million downloads . 10 the company created a new division naturalmotion games on 18 november 2010 . 11 in 2011 naturalmotion games released its first free to play title my horse on iphone and ipad . it has been downloaded over 11 million times . 12 its second f2p game csr racing reached number one in top grossing and top free app store charts across the world . 13 the game made over 12 million in its first month . 14 in august 2012 naturalmotion announced that it had acquired the studio bossalien for an undisclosed sum . 15 naturalmotion s ceo torsten reil announced a new interactive toy called clumsy ninja on stage during the apple iphone 5 announcement . 16 it is the first mobile title to use the euphoria animation engine . 17 the game was originally announced for holiday season 2012 however it was delayed by almost a year . it eventually appeared worldwide on the app store on 21 november 2013 . 18 on release clumsy ninja became the first application to be promoted with a video trailer embedded in the application store . 19 games developed edit game release format backbreaker football 2009 ios android backbreaker 2010 xbox 360 playstation 3 backbreaker 2 vengeance 2010 ios android xbox 360 jenga 2011 ios android os x nfl rivals 2011 ios icebreaker hockey 2011 ios android backbreaker vengeance 2011 xbla psn my horse 2011 ios android csr racing 2012 ios os x android windows csr classics 2013 ios android clumsy ninja 2013 ios android csr racing 2 2016 ios android dawn of titans 2015 ios android references edit clover juli 30 january 2014 . zynga acquires company behind clumsy ninja app . macrumors . retrieved 3 february 2014 . inside endorphin 2.7 . archived from the original on 7 september 2012 . retrieved 20 september 2012 . middleware . naturalmotion . retrieved 2016 02 11 . phil meza . irrational discusses bioshock infinite s overhauled engine . wouldyoukindly.com . retrieved 2016 02 11 . star wars the force unleashed starwars.com . lucasarts.com . retrieved 2016 02 11 . product grand theft auto iv using naturalmotion s euphoria . gamasutra . 2007 06 29 . retrieved 2016 02 11 . hugedomains.com ideaworksgamestudio.com is for sale . ideaworks game studio . retrieved 2016 02 11 . backbreaker football iphone reviews at iphone quality index . iphone.qualityindex.com . retrieved 2016 02 11 . freeman will 2011 04 13 . backbreaker ios downloaded 5m times latest news from the game development industry develop . develop online.net . retrieved 2016 02 11 . naturalmotion games announces formation . archived from the original on 9 may 2013 . retrieved 20 september 2012 . opinion csr racing s success demonstrates sophisticated monetisation but where pocket gamer.biz pgbiz . pocket gamer.biz . retrieved 2016 02 11 . how to survive saw gamesradar . edge online.com . retrieved 2016 02 11 . chapple craig 2012 08 15 . naturalmotion acquires csr racing dev boss alien latest news from the game development industry develop . develop online.net . retrieved 2016 02 11 . naturalmotion acquires boss alien . gamesindustry.biz . retrieved 2016 02 11 . chapple craig 2012 09 13 . naturalmotion s reil showcases hilarious clumsy ninja for apple latest news from the game development industry develop . develop online.net . retrieved 2016 02 11 . clumsy ninja debut . archived from the original on 25 october 2012 . retrieved 20 september 2012 . eli hodapp . naturalmotion s clumsy ninja virtual pet stumbles on to the app store . toucharcade . retrieved 2016 02 11 . federico viticci . video trailers debut on the app store with clumsy ninja macstories . macstories.net . retrieved 2016 02 11 . external links edit naturalmotion website retrieved from https en.wikipedia.org w index.php title naturalmotion & oldid 738486919 categories companies established in 2001software companies of the united kingdomvideo game companieshidden categories use british english from july 2014use dmy dates from january 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity 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