articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . june 2010 adextent formally semantinet type internet founded 2006 headquarters tel aviv israel key people tal keinan ceo tal muskal cto ron pick co founder gm employees 30 website 1 alexa rank 15 999 117 march 2014 update 1 available in english current status beta test adextent formally semantinet is an israeli startup company dedicated to developing rtb display technologies for various ad platforms . contents 1 history 2 products and services 3 management 4 board of directors 5 funding 6 references 7 external links history edit the brainchild of tal muskal who initially intended to create a development platform for the seamless integration of data semantinet was incorporated as a company in december 2006 after receiving a preseed investment from yossi vardi . the company completed hiring its development team in january 2008 and by april the same year the team completed development of the company s initial semantic web engine . three months later in july 2008 semantinet released its first product the headup client as a private alpha . 2 in october the client was deemed ready for beta 3 4 and in february 2009 it was approved for distribution via mozilla s firefox addon directory . in march 2009 semantinet began the transition from client to server based solutions and in july it started a pilot of a semantic web wordpress plugin for bloggers . the product was made publicly available via the wordpress plugin directory in october 2009 . 5 in january 2010 the server based headup solution was made available as a joomla extension and in march it became available as a drupal module . products and services edit semantinet has released to date two applications to beta . the company s first application the headup semantic web firefox extension enables users to highlight terms appearing in web content in order to discover related content provided in the extension s overlay window user interface . the company s second application is the headup website and blog extension which automatically identifies and highlights topics appearing in a publisher s web content . users interacting with the plugin s highlights are provided related articles images videos tweets etcetera via one of three configurable interfaces . management edit semantinet was founded and is currently managed by tal keinan and tal muskal who like many of israel s startup community members 6 served in the idf in information technology related roles . keinan who s assumed the role of ceo and serves on the company s board worked at morgan stanley s risk management department prior to founding semantinet while muskal who invented semantinet s core technology and now serves as its cto worked as an r & d engineer at go networks where he made his first pitch about the technology to oz leave go networks ceo who now serves as the chairman of semantinet s board of directors . board of directors edit semantinet s board of directors is composed of one member besides tal keinan . eyal niv of giza venture capital . 7 eyal niv funded xtremio which was acquired by emc and became the fastest growing business ever for emc . funding edit semantinet is backed by giza venture capital and a number of angel investors including yossi vardi 8 jeff pulver 9 and sir ronald cohen . to date the company has raised us 4 400 000 . references edit headup.com site info . alexa internet . retrieved 2014 03 01 . semantinet the alt engine that thinks for you smarter connections across your social networks semantinet launches power packed headup firefox add on headup semantic wordpress plugin automatically adds rich content to your blog israeli army grads lead business revolution giza venture capital management semantic web search lives semantinet got 1.7 million from giza and vardi to prove it permanent dead link twitter gets a semantic web boost from headup.com external links edit official website headup.com headup firefox extension the headup wordpress plugin the headup joomla extension the headup drupal module retrieved from https en.wikipedia.org w index.php title adextent & oldid 742446290 categories internet properties established in 2006semantic websemantic web companieshidden categories all articles with dead external linksarticles with dead external links from october 2016articles with permanently dead external linksorphaned articles from june 2010all orphaned articlesarticles containing potentially dated statements from march 2014all articles containing potentially dated statements navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 3 october 2016 at 19 24 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view