please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article includes a list of references related reading or external links but its sources remain unclear because it lacks inline citations . please help to improve this article by introducing more precise citations . july 2012 learn how and when to remove this template message the topic of this article may not meet wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources urban science news newspapers books scholar jstor free images december 2008 learn how and when to remove this template message this article s lead section may not adequately summarize key points of its contents . please consider expanding the lead to provide an accessible overview of all important aspects of the article . please discuss this issue on the article s talk page . december 2008 learn how and when to remove this template message urban science channelvantage type private industry automotive and financial consulting founded 1977 headquarters detroit michigan key people jim anderson president founder ceo number of employees 500 website urbanscience.com channelvantage.com urban science is a worldwide company headquartered in the renaissance center detroit michigan . urban science serves nearly every automotive oem in over 70 countries throughout their 15 global offices . jim anderson founded urban science in 1977 and still leads the company today as president ceo . contents 1 history 2 subsidiaries 3 office locations 4 external links history edit in 1977 cadillac wanted to identify 37 000 car buyers in chicago on a map and the only way it could be done was manually with push pins . james a. anderson responded to the request by pioneering an automated mapping process invented computer generated dot mapping and founded urban science to deliver the solution . from that he grew a network planning process ; turning the focus on how to optimize the correct number and location of retail outlets . citation needed subsidiaries edit channelvantage is a wholly owned subsidiary formed in 2001 as a strategic alliance between general motors and urban science . the name channelvantage supposedly embodies the scope of the services they provide marketing and distribution channel management and signifies how they help general motors corporation achieve its vantage or as webster s dictionary defines it a position affording superior power or opportunity . office locations edit detroit michigan global headquarters long beach california herndon virginia woodcliff lake new jersey nashville tennessee melbourne australia beijing china shanghai china paris france frankfurt germany munich germany rome italy tokyo japan mexico city mexico moscow russia madrid spain bangkok thailand reading united kingdom s o paulo brazil delhi india external links edit urban science official web site channelvantage official web site retrieved from https en.wikipedia.org w index.php title urban science & oldid 741421618 categories automotive industryhidden categories articles lacking in text citations from july 2012all articles lacking in text citationsarticles with topics of unclear notability from december 2008all articles with topics of unclear notabilitywikipedia introduction cleanup from december 2008all pages needing cleanuparticles covered by wikiproject wikify from december 2008all articles covered by wikiproject wikifyall articles with unsourced statementsarticles with unsourced statements from december 2010 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 27 september 2016 at 11 39 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view