is otherwise written in a promotional tone . please help by either rewriting this article from a neutral point of view or by moving this article to wikinews . when appropriate blatant advertising may be marked for speedy deletion with db spam . february 2016 mediatonic ltd type private industry video game industry founded september 2005 founder david bailey paul croft headquarters london united kingdom products video games number of employees 50 100 1 website www.mediatonicgames.com mediatonic games is a british independent games developer founded in september 2005 2 as mediatonic limited . the company operates studios in london and brighton united kingdom . 3 the company was founded by two undergraduate students david bailey and paul croft during their final year of study at brunel university . 4 a group of industry veterans including ian livingstone kelly sumner and geoff heath invested in the company in 2010 and the company subsequently raised an undisclosed amount of venture capital funding from frog capital in january 2012 . 5 6 its business model revolves around games as a service and digital distribution . 7 contents 1 history 2 partnerships & ip 2.1 partnerships model 2.2 square enix collaboration 2.3 adult swim collaboration 2.4 expansion into self published ip 2.5 hatoful boyfriend 2.6 foul play 2.7 game jams 2.8 televised competition 3 development history 49 4 references 5 external links history edit mediatonic began as a digital communications agency whilst the founders were at university ; producing online marketing materials and websites for clients such as astrazeneca . 8 the company s first game was a viral flash game called snowman salvage released in the winter of 2005 . 9 the game provided a case study for mediatonic to expand into flash conversions for the casual game industry . early games customers were businesses like popcap big fish games and playfirst . in the early years the company built casual titles in flash such as bejeweled and diner dash . 10 mediatonic expanded into creating original franchises with its partners around 2007 . one of the first significant successes was amateur surgeon 11 which according to the adult swim website was played over 56 million times ; making it their most played title of all time . 12 the company expanded into smartphone development in 2008 2009 with the launch of its own title must.eat.birds . 13 14 in 2009 the company began investing in original ips more aggressively . 15 according to its own website the company span out its digital marketing efforts into a new business now called graphite digital ltd so that it could focus on building games . in 2010 the company raised funding from a group of industry veterans 16 and began to focus on building original games rather than converting other people s titles to different platforms . since 2011 the company has been working on larger titles including foul play for xbox and pc 17 18 amateur hospital for facebook which received the company s first bafta nomination 19 and amateur surgeon 2 and 3 20 21 a free to play mobile game for ios . around 2012 the company announced plans to expand with a second studio located in brighton . 22 23 partnerships & ip edit partnerships model edit mediatonic publicly advocates a co invested publishing model for game development . the developer argues that the conventional work for hire model of the industry makes it impossible for a developer to react to a changing market and incentivises short term thinking . instead mediatonic says that it co invests in game development with large publishers and shares the royalties and running costs of the games it produces . 24 the company s website lists many of the games industry s largest games publishers as historical partners . square enix collaboration edit mediatonic revealed at the end of 2014 that it had been previously working with square enix japan to develop an original mobile strategy game franchise 25 called heavenstrike rivals . the game was designed by mediatonic in london to appeal to a global audience whilst also building on the style of popular franchises such as final fantasy . 26 the game also includes character designs by ryoma ito 27 and music composed by ryo yamazaki who are known for their work on the final fantasy series . adult swim collaboration edit mediatonic is best known for creating the amateur surgeon series which was originally published online by adult swim in 2008 . 28 the franchise was later brought to the iphone and subsequently as amateur surgeon 2 29 amateur surgeon christmas edition 30 and amateur surgeon 3 . amateur surgeon hospital a simulation game on the facebook networking site was nominated for best online browser game at the british academy video games awards in 2013 . 31 other notable collaborations between adult swim and mediatonic include robot unicorn attack evolution 32 and gigolo assassin . 33 expansion into self published ip edit mediatonic releases its own internal games which are best known for their stories and sense of humour . 34 the most notable of these is monsters probably stole my princess which was first released on list of playstation minis and achieved critical acclaim . 35 36 37 38 other titles include must.eat.birds 2008 39 which was the company s first mobile title . mediatonic also published who s that flying 2010 40 and 1000 tiny claws 2011 41 amongst others . hatoful boyfriend edit in june 2014 mediatonic stole headlines at the industry s annual event e3 42 43 announcing it would work with devolver to remake the cult japanese pigeon dating game hatoful boyfriend originally created by hato moa . foul play edit the company announced that it is working on its first title for xbox live arcade and steam software in august 2012 . the title known as foul play was released in september 2013 . 44 game jams edit mediatonic holds regular game jam events in which small teams of developers compete to create the best possible game within a few hours . one outcome from these events was an application called inappropriate llama disaster which was published for free on the iphone and ipad . 45 46 televised competition edit mediatonic took part in a challenge set by the gadget show television series in october 2009 . the company worked with tv presenter suzi perry to develop an application that would compete against her co presenter jason bradbury who sourced an app largely by himself . both presenters submitted their applications at the same time to the app store ios and competed for the highest number of downloads . mediatonic created a game called biker blast off for the competition which generated a shock result for the show ; yielding 1.2 million downloads during the competition period in contrast to the 4 074 downloads of bradbury s social beacon application . 47 48 development history 49 edit year title partner platform description 2014 heavenstrike rivals square enix android iphone microsoft windows a tactical role playing game which includes characters designed by ryoma ito . official website 2014 hatoful boyfriend devolver digital windows os x linux playstation 4 playstation vita high definition remake of a japanese visual novel created by moa hato . 2014 secrets and treasure 50 microsoft studios windows 8 a free to play casual puzzle game 2014 delivery outlaw 51 adult swim ios a free to play game on iphone and ipad . 2013 amateur surgeon 3 tag team trauma adult swim ios android a free to play game on iphone and ipad . this edition allows players to form tag teams with characters that have special powers . the game ranked no. 2 in iphone us appstore free download charts in its first week and no. 1 for ipad . 52 2013 foul play devolver digital xbox live arcade steam a cartoon style side scrolling beat em up set in a victorian theatre . schedule for release in q3 2013 . 53 2013 qwirkle square enix ios android facebook square enix announced a version of the board game to operate across multiple platforms and demonstrated the game at electronic entertainment expo but only publicly released the game on facebook before square enix restructured its us operations 54 55 56 2013 moshi monsters lost islands gree ios announced an original japanese card game in 2012 . work was suspended following gree s global restructure . 57 58 2012 superbia disney web virtual world where children can interact with popular disney television brands . 59 2012 amateur surgeon hospital adult swim facebook a hospital simulation game in which players also perform surgeries . part of the amateur surgeon franchise . 2012 robot unicorn attack evolution adult swim facebook a sequel to the popular infinite running game robot unicorn attack 60 2011 thundercats tree of the ancients warner bros. web upward scrolling platformer 2010 back to the future blitz through time telltale games facebook online a match 3 puzzle game 61 2011 amateur ninja adult swim web players learn to be a ninja 2011 1000 tiny claws mediatonic psp ps3 isometric combat game 62 63 2010 ocean snapper mediatonic myspace facebook an animal breeding game in which players photograph fish 2010 pirate king mediatonic facebook a pirate themed adventure game 2010 microgp mediatonic facebook a top down racing game 2010 monsters probably stole my princess mediatonic psp ps3 xbox indie an upward scrolling platform game 64 2010 who s that flying mediatonic psp ps3 steam ios shootem up with tower defence elements 65 2010 boom bandits spil games web a game similar to angry birds 2010 moshling boshling mind candy web a moshi monsters game similar to angry birds 2010 vancouver 2010 snowboarding sega web snowboarding simulation for official vancouver olympics 2010 vancouver 2010 speed skating sega web speed skating simulation for official vancouver olympics 2010 vancouver 2010 ski jump sega web ski jumping simulation for official vancouver olympics 2010 vancouver 2010 slalom sega web slalom simulation for official vancouver olympics 2010 amateur surgeon 2 adult swim web ios android a sequel to the amateur surgeon franchise . ranked in 10 paid apps on the appstore 66 2009 must.eat.birds mediatonic ios android a game in which players must defend their picnic from a bird invasion . 67 2009 extreme lawn bowls mediatonic web a humorous game based on the english pursuit of bowls 68 2009 meowcenaries adult swim web ios a spin on the famous cannon fodder video game game featuring the lolcat internet meme 2009 biker blast off the gadget show mediatonic ios a trial bike racing game featuring suzi perry in the gadget show competition 69 2009 kid vs. kat katapult katastrophe disney web two online games featuring the tv show kid vs. kat 2009 suite life on deck smoothie service disney web a game featuring the tv show the suite life on deck 2009 toy story woody s great escape pixar web an escape the room game featuring the toy story film 2009 steamweavers mediatonic myspace tower defence game 70 2009 sonic level creator you tube game play video sega web an online version of the classic sonic game in which player could build their own levels 2009 spongebob squarepants hooked on you nickelodeon web port a platform game 2009 fast & furious youtube demo sierra entertainment facebook myspace a game in which players customise their cars and race on social networks 2009 amateur surgeon christmas adult swim web ios a special edition of the franchise 2009 travelogue 360 paris big fish games web a hidden object game 2009 travelogue 360 london big fish games web a hidden object game 2009 hidden expedition everest big fish games web a hidden object game 2009 hidden expedition everest msn search special big fish games web a hidden object game involving msn search 2009 hidden expedition titanic msn search special big fish games web a hidden object game involving msn search 2009 hidden expedition titanic big