caf founded 2014 2014 founder alan and gary keery headquarters east end london england number of locations 2 website cerealkillercafe.co.uk cereal killer cafe is a caf situated in the east end london that sells branded breakfast cereals . it is the first cereal themed caf in the united kingdom . 1 contents 1 development 2 business 3 see also 4 references 5 external links development edit belfast identical twins alan and gary keery came up with the idea of selling breakfast cereal after experiencing a morning hangover during a lunch break . 2 the brothers were initially dissuaded from pursuing the project but continued after conducting their own market research . inspired by established cereal cafes in the united states and the premise in 2007 film flakes they went about asking consumers on the streets whether or not they would buy into the concept . 3 they discovered that more than half of the people they had asked would consider visiting their cafe . funding for the proposal came from a business loan following an unsuccessful 60 000 crowdfunding attempt on indiegogo . 4 they found it difficult to rent a location based on their business venture but eventually settled on an old video store . 5 6 business edit the two storey caf is situated on brick lane near shoreditch and employs eight staff . the interior is designed to reflect a retro style with exposed brickwork formica furniture and 1980s and 90s music . among the decor are novelty cereal boxes vintage milk bottles and other cereal related memorabilia . 7 the cafe offers more than 100 different varieties of global cereal brands 12 kinds of milk and 20 toppings . it also sells coffee toast and poptarts . 8 the owners were challenged by channel 4 over the price of their bowls of cereal in tower hamlets a london borough with relatively high rates of poverty . 9 the interview went viral with reactions on social media portraying the keery brothers as out of touch hipsters . traditional media commentary defended the small business supporting their entrepreneurship and pointing at gentrification around shoreditch . 10 11 in response the brothers wrote an open letter to the broadcaster on twitter . 12 boris johnson also wrote in his telegraph column in defence of their enterprise . 13 in september 2015 anti gentrification protesters took direct action against the cafe by throwing paint at its windows . 14 see also edit lisa mckenzie list of restaurants in london references edit petroff alanna 9 december 2014 . london s first cereal cafe milks nostalgia . cnn . retrieved 9 december 2014 . malone ailbhe 17 may 2014 . there could be a cereal cafe coming to london soon . buzzfeed . retrieved 13 december 2014 . brown brigid 5 november 2014 . watch first cereal cafe opens in east london . bbc america . retrieved 9 december 2014 . rucki alexandra 17 may 2014 . cereal caf could be coming to shoreditch if crowdfunding campaign is success . evening standard . retrieved 9 december 2014 . jefferies henry 9 december 2014 . can the cereal killer cafe which sells only cereal really make a killing . the guardian . retrieved 9 december 2014 . bell stephanie 21 november 2014 . cereal killer cafe belfast brothers open uk s first ever cafe selling nothing but cereal . belfast telegraph . retrieved 9 december 2014 . barrie joshua 9 december 2014 . have a look inside the uk s first breakfast cereal cafe . business insider . retrieved 9 december 2014 . jones rachel 4 november 2014 . uk s first cereal caf to open in london . the telegraph . retrieved 12 december 2014 . molloy antonia 11 december 2014 . cereal killer cafe owner cuts short interview after he is grilled about his prices . the independent . retrieved 11 december 2014 . chakelian anoosh 12 december 2014 . in defence of the cereal killer caf why lazy hipster bashing won t solve inequality . new statesman . retrieved 12 december 2014 . hardman isabel 11 december 2014 . in defence of the smug cereal caf owners and the mugs who eat there . the spectator . retrieved 12 december 2014 . moore suzanne 15 december 2014 . cereal killer cafe is just a symptom of gentrification not the cause . the guardian . retrieved 19 december 2014 . johnston boris 15 december 2014 . don t murder the cereal killers we need people just like them . the daily telegraph . retrieved 19 december 2014 . boyle darren 27 september 2015 . hipster hating mob of 200 attacks trendy cafe that sells 4.50 bowls of cereal while staff and customers are trapped inside as east london anti gentrification protests turn violent . daily mail . retrieved 27 september 2015 . external links edit official website london portal food portal retrieved from https en.wikipedia.org w index.php title cereal killer cafe & oldid 736710020 categories 2014 establishments in englandbuildings and structures in tower hamletscaf srestaurants in londonhidden categories london articles missing geocoordinate dataall articles needing coordinates navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 29 august 2016 at 09 55 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view