an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . june 2014 learn how and when to remove this template message this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . june 2014 learn how and when to remove this template message boylesports ireland s largest independent bookmakers . type private industry bookmaking founded 1989 headquarters boylesports finnabair industrial park dundalk county louth ireland . products sports betting poker casino games bingo mobile and lottery . website www.boylesports.com boylesports is the largest independent bookmaker in ireland . headquartered in dundalk county louth boylesports has 208 retail branches throughout the country . in addition to their retail stores boylesports operates a telephone betting service fon a bet an internet based betting service and a mobile betting app for smartphone users . contents 1 history 2 sponsorship 2.1 horse racing 2.2 barclays premier league 2.3 irish football 3 other products 3.1 casino 3.2 poker 3.3 bingo 3.4 games 3.5 lotteries 4 european sites 5 references 6 further reading history edit boylesports was established by john boyle in 1982 when he opened his first betting shop in market hill in newry northern ireland . 1 the organisation had 77 shops by august 2004 2 and opened their 100th store two years later . 3 boylesports now employs over 1 700 people and has 210 retail branches in ireland . in february 2011 boylesports took over 17 new shops from celtic bookmakers saving 100 jobs then later that year boylesports saved 65 jobs with a strategic takeover of 15 william hill shops . 4 boylesports online product range includes boylesports.com boylepoker.com boylecasino.com boylegames.com boylelotto.com boylebingo.com and boylevegas.com all this research is validated by boylesports on 29 10 15 citation needed sponsorship edit horse racing edit in november 2011 boylesports.com signed a major three year sponsorship deal with leopardstown racecourse . the new deal saw boylesports.com become the title sponsor for the opening day of the leopardstown festival offering the potential of 150 000 worth of bonuses each year should any horse complete the leopardstown and cheltenham festival double . in 2014 boylesports became the headline sponsor for the irish grand national held at fairyhouse racecourse each easter monday . also in 2014 boylesports became the headline sponsor for the irish greyhound derby held in shelbourne park every september . other irish sponsorships include the boylesports.com day at the punchestown festival as well as a number of other greyhound sponsorships including the coursing at clonmel co tipperary . in 2014 boylesports and irish national broadcaster rte announced that boylesports would become the sponsor of the rte racing programmes across tv radio and online . this was a two year deal lasting up to the end of 2016 . in 2011 boylesports sponsored a newmarket race meeting july in the uk while from 2006 2009 boylesports were sponsors of the international hurdle at cheltenham.boylesports have been sponsors of the hwpa awards lunch and continue to support this event ; with sponsorships from 2009 . other major sponsorship deals included the boylesports irish guineas festival at the curragh the boylesports champion stakes at shelbourne park and the boylesports international at dundalk stadium . barclays premier league edit in may 2007 boylesports announced a four year contract to sponsor sunderland a.f.c. in the premier league . this deal saw boylesports become sunderland s official betting and gaming partner . boylesports also provided betting facilities throughout the stadium of light . boylesports were the official online gaming partner of premier league club aston villa f.c. for the 2008 09 season . irish football edit the football association of ireland which incorporates the ireland national team and the league of ireland announced boylesports as their official betting partner from august 2008 2013 . other products edit casino edit boylecasino.com launched in 2007 offering casino games like blackjack roulette and slot games . in december 2011 the casino switched providers from wagerworks to playtech . boylecasino now offer up to 150 games through their flash client with over 200 available on their download version while they alsopublish the return to player percentage range of all their games . the casino is licensed by the alderney gambling control commission . poker edit boylepoker.com as part of the boylesports brand is a poker room which was founded in 2004 . from 2008 to date boylepoker.com have run europe s largest live no limit texashold em poker event the boylepoker ipo international poker open . the ipo which takes place yearly in dublin has seen attendances of over 1 300 players.well known professional poker stars such as nicky power and john o shea are among the attending players . in april 2013 boylepoker held their first ipo event outside ireland in aspers casino stratford which generated a prizepool of 69 000 . michael the wizard wright outlasted the entire ipo london field to take home the top prize of 10 105 . boylepoker have regular tournaments live event satellites competitions and token giveaways as well as blog updates from their sponsored pros . bingo edit boylebingo.com has been in existence since 2005 . boylebingo moved to the trusted virtue fusion software in 2010 and is currently part of the large virtue fusion network . boylebingo offers many different bingo variations including 90ball 75ball 80ball as well as themed bingo rooms like deal or no deal and britain s got talent . there is also a wide range of slots casino scratchcard and number games available for players.the website is available in both eur and gbp currencies . boylebingo also operates a mobile bingo site . boylebingo is licensed by the gibraltar gambling commissioner rgl 083 & 084 for all other customers . games edit boylegames.com has been in operation since 2008 and is the online games division of boylesports . boylegames offer online games including blackjack roulette video slots and video poker from a number of suppliers including finsoft and net entertainment bet soft and microgaming . in late 2012 boylegames launched their mobile gaming platform with traditional games including blackjack roulette and also a number of online realistic slot games . boylegames.com is licensed by the alderneygambling control commission . lotteries edit boylelotto.com is part of the boylesports brand and launched a new look website in june 2013 . boylelotto.com offers customers the opportunity to place bets on the outcomes of a number of national lotteries from a range of different countries including the irish uk german spanish australian canadian greek french as well as the new york hong kong and euromillions draws . betting is also available for the 49 s draws which take place twice daily . customers can place bets on up to five numbers . european sites edit boylesports became multilingual in 2008 opening new offices across europe and launching online sports betting sites in german spanish and swedish . references edit john boyle . bizstartup.ie . accessed 2 september 2011 . webb nick . they don t tell you this in college . the irish independent . 29 august 2004 . accessed 2 september 2011 . shop no 100 for top irish bookie . the irish independent . 11 august 2006 . accessed 2 september 2011 . http www.independent.ie regionals enniscorthyguardian news bookies staff jobs safe as boylesports takes over hill 27251621.html further reading edit new ceo for boylesports . irish examiner . 20 january 2010 . accessed 2 september 2011 . noonan laura . boylesports chief executive resigns after six months . belfast telegraph . 18 august 2010 . accessed 2 september 2011 . boylesports puts properties into play . the irish times . 15 june 2011 . accessed 2 september 2011 . retrieved from https en.wikipedia.org w index.php title boylesports & oldid 739692423 categories bookmakersgambling companies of irelandsunderland a.f.c.companies established in 1989hidden categories engvarb from october 2013use dmy dates from october 2013articles with a promotional tone from june 2014all articles with a promotional tonearticles needing additional references from june 2014all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from august 2016 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages svenska edit links this page was last modified on 16 september 2016 at 10 44 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view