; original service shut down successor flite founded 2006 defunct march 28 2014 2014 03 28 headquarters san francisco united states website widgetbox.com widgetbox was a san francisco california based company that enabled businesses to create and deliver applications to their customers . widgetbox formally discontinued their service on march 28 2014 . in february 2011 widgetbox rebranded as flite and focused on online and mobile advertising . contents 1 products 1.1 widgetbox mobile 1.2 clickturn real time rich media ads 1.3 widgets 2 history 3 recent updates 4 references 5 external links products edit widgetbox products included widgetbox mobile edit enabled the user to build and distribute mobile web applications for iphone and android . clickturn real time rich media ads edit the user could develop and run rich media ads . widgets edit enable the user to aggregate content into a web widget . history edit widgetbox was founded in 2006 by ed anuff giles goodwin and dean moses . the company debuted the same year at demofall 2006 . sequoia capital and hummer winblad venture partners invested an undisclosed amount in the company in 2007 . a series b round of funding was announced in january 2008 by northgate capital sequoia capital hummer winblad venture partners independent investor michael dearing et al. 1 recent updates edit august 2007 announced a distribution partnership with itunes that allows users to create and publish widgets based on an imix playlist . september 2007 launched an app accelerator for facebook which enabled users to create a facebook application based on one of their widgets . november 2007 announced support for google s opensocial initiative . 2 added support for importing google gadgets . december 2007 participated in the launch of the bebo open application platform . january 2008 released an app accelerator for bebo . announced it raised an additional 8m in series b funding . march 2008 will price a general partner at hummer winblad venture partners becomes new ceo . october 2008 partnered with yardbarker . july 2009 partnered with blogger to allow people to turn their blogger blog into a widget . march 2011 widgetbox renamed to flite . 3 november 2013 announced they were shutting down on 28 march 2014 . march 28 2014 shut down . references edit widgetbox closes 8 million in series b funding . pr newswire association llc . ubm plc. 31 january 2008 . retrieved 5 october 2014 . widgetbox tm announced today it has closed its series b funding raising 8 million from investors sequoia capital hummer winblad venture partners ncd investors and private investor michael dearing . the new funding will be used to build products and services for its large and growing community of developers and consumers including the expansion of devshare tm the company s revenue sharing program with developers . the opensocial doors are now open . widgetbox developer s documentation . widgetbox . 2008 . archived from the original on february 12 2008 . retrieved 5 october 2014 . as promised during our opensocial talk we ve opensocial enabled your widgetbox widgets . that s right any widgetbox widget can now be installed to a supported opensocial container . google is working hard to complete the opensocial apis . we re working harder to learn their ins and outs and provide you the easiest way to unlock their power . this is exactly what we did with our app accelerator for facebook . and we re doing it again for opensocial . we re here to make your widgets viral on opensocial so you can focus on what you do best building great widgets . ha anthony 9 march 2011 . widgetbox becomes cloud ad company flite raises 12m . vb news . venturebeat . retrieved 5 october 2014 . it has been a year of big changes at startup widgetbox according to chief executive will price and the company just announced a new name to reflect those changes it s now called flite . the idea is that widgetbox is no longer focused on providing tools to build online widgets . instead it launched an ad building product a year ago at the demo conference co produced by venturebeat and price said the ad side has been taking off . price called flite s technology cloud based advertising . now my kneejerk response was to roll my eyes companies seem to slap the word cloud on to any concept nowadays but price argued that the there s a distinction between what flite offers and your standard displaying advertising . flite cloud ads don t just look good they re also interactive and include features like the most up to date content from advertisers and integration with social networking tools . external links edit about flite formally widgetbox retrieved from https en.wikipedia.org w index.php title widgetbox & oldid 727172284 categories companies established in 2006internet properties established in 2006hidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate 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