references to primary sources . please improve this by adding secondary or tertiary sources . june 2010 learn how and when to remove this template message um type private industry media agency advertising agency key people daryl lee global ceo website www.umww.com universal mccann um is a global media and advertising agency . um s global clients include abinbev cathay pacific chrysler coca cola heinz hershey s johnson & johnson l or al and sony . um is a member of interpublic group operating under the ipg mediabrands branch . 1 history edit um was established in 1999 as part of mccann worldgroup but its roots go back to 1902 when alfred erickson founded erickson company . 2 harrison king mccann s agency founded in 1912 evolved independently from erickson s. in 1930 h.k. mccann company and erickson company merged to form mccann erickson a 15 million agency with erickson as its chair and mccann as its president . 2 after winning the ford motor company account in 1933 the agency continued to acquire agencies and accounts including coca cola . 3 by 1957 mccann erickson was the first us agency to top 100 million annually in tv and radio billings . marion harper who replaced mccann as president ceo in 1948 went on to create interpublic group in 1960 as the first marketing services management holding company . 4 in 1971 interpublic group went public as ipg and by 1972 was the largest agency in non us billings . 5 today ipg operates in over 100 countries employs 41 800 marketing professionals and generates revenue of us 6.5 billion . by 1993 mccann erickson was the number one agency in the world . as the advertising industry began to integrate its services mccann erickson underwent a reinvention to form a consolidated agency network and launched mccann worldgroup in 1997 . today mccann worldgroup oversees futurebrand mccann mccann healthcare worldwide momentum worldwide mrm worldwide um weber shandwick and craft worldwide um was originally launched by mccann worldgroup as worldwide media buying arm operating as a separate yet interdependent unit . when ipg formed mediabrands in 2008 to oversee its media agencies and enable performance across multiple media platforms um today a global full service media agency was included under the mediabrands umbrella along with its agency partners initiative bpn orion holdings and id media in addition to mediabrands specialty services magna global ipg media lab shopper sciences ensemble branded content identity and mediabrands audience platform map which comprises cadreon reprise media ansible and spring creek group . um employs over 4 800 strategically focused professionals in its more than 130 offices in over 100 countries worldwide . um s global headquarters is in new york with six other locations in north america dallas detroit los angeles miami san francisco and toronto . um has regional offices in asia pacific latin america europe middle east and africa . um has created a cluster structure which assembles countries by business similarities rather than by geographical locations . in this structure there are three main market segments north america g14 and world markets . this approach supports a consistent product across markets centralizes teams and reduces operational costs . references edit elliott stuart november 28 2011 . in new ads some drinkers like it hot . new york times . retrieved 16 december 2011 . a b jim edwards october 23 2012 . did you notice that mccann quietly dropped erickson from its name . business insider . mccann erickson worldwide . advertising age . september 15 2003 . alfonso a. narvaez october 26 1989 . marion harper jr. 73 a leader in the advertising industry dies . the new york times . randy durig july 31 2010 . this week s best u.s. bond interpublic group . seeking alpha . um execs on agency universal mccann turning toward the digital future with media 3.0 http www.adexchanger.com agencies universal mccann universal mccann hires yin woon rani as n.a. president http adage.com article agency news universal mccann hires yin woon rani n a president 230645 initiative and um embrace new world order http web.archive.org web 20111101012712 http umww.com global news view id 292 festival of media asia kicks off in singapore http www.bestmediainfo.com 2011 11 festival of media asia kicks off in singapore women to watch 2009 jacki kelley http web.archive.org web 20111101000022 http umww.com global news view id 28 gregg colvin svp digital interview permanent dead link external links edit official website v t e interpublic group of companies campbell mithun cassidy & associates fcb golin harris international gotham hill holliday huge ipg mediabrands universal mccann jack morton worldwide jay advertising mccann worldgroup mccann erickson mrm worldwide mullen advertising octagon r ga rogers & cowan the martin agency tm advertising weber shandwick retrieved from https en.wikipedia.org w index.php title universal mccann & oldid 732725500 categories 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