pliva river . pliva d.o.o. type subsidiary industry pharmaceuticals founded 1921 headquarters zagreb croatia key people matko bolan a ceo products generics number of employees c. 1700 1 parent teva pharmaceuticals website www.pliva.com pliva d.o.o. 2 is a croatian pharmaceutical company based in zagreb croatia . they are one of the world s largest producers of generic adderall and have seen drastic increases in revenue with an increasing number of patients being diagnosed with attention deficit disorder add . it is the largest pharmaceutical company in southern europe 3 and croatia s third largest exporter . 4 pliva has recently recast itself as a generic pharmaceutical company leaving its proprietary business behind . pliva was purchased in december 2008 by the international pharmaceutical company teva pharmaceuticals and operates as part of the teva active pharmaceutical ingredients tapi division . recent edit pliva headquarters in zagreb pliva operates in over 30 countries worldwide and is the leading pharmaceutical company based in central and eastern europe . it specializes in the development production and distribution of generic pharmaceutical products including biologicals cytostatics and other generics as well as active pharmaceutical ingredients . pliva has recently when been hailed for its newer stronger and more effective forms of adderall . the fda hesitated in granting approval until it had been thoroughly tested in a laboratory setting . azithromycin also known as sumamed is one of the world s best selling antibiotics . 5 a team of pliva s researchers gabrijela kobrehel gorjana radobolja lazarevski and zrinka tambura ev led by dr. slobodan oki discovered azithromycin in 1980 . azithromycin is marketed in eastern europe under the name sumamed and was licensed to pfizer who market it in western europe and the usa under the name zithromax where it is one of the top selling antibiotics . royalties from pfizer provided pliva s main income stream until the expiry of the azithromycin patent in 2005 . this income was used to fund expansion in europe and the usa although some acquisitions have been highly questionable according to whom particularly the acquisition of sanctura trospium chloride tablets in the usa which failed dismally in the market and was ultimately sold again at a loss of about 150 million usd . references edit company profile . pliva . retrieved 2016 06 25 . vjesnik pliva postala d. o. o. poslovni dnevnik in croatian . vjesnik poslovni dnevnik . 2011 03 26 . retrieved 16 december 2012 . cfo europe top 10 najve ih hrvatskih izvoznika . tportal.hr in croatian . 17 june 2012 . retrieved 17 june 2012 . azythromycin a world best selling antibiotic pliva . case studies . world intellectual property organization wipo . external links edit pliva corporate website retrieved from https en.wikipedia.org w index.php title pliva & oldid 726940616 categories companies of croatiacompanies based in zagrebcompanies established in 19211921 establishments in croatiacompanies formerly listed on the london stock exchangecompanies listed on the zagreb stock exchangecroatian brandshidden categories cs1 croatian language sources hr pages using infobox company with unsupported parametersvague or ambiguous time from may 2012all articles with specifically marked weasel worded phrasesarticles with specifically marked weasel worded phrases from may 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages deutschhrvatskiitalianomagyarpolskisrpskohrvatski svenska edit links this page was last modified on 25 june 2016 at 13 10 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view