in the united states . for all international cnbc channels see list of cnbc channels . for other uses see cnbc disambiguation . cnbc launched april 17 1989 ; 27 years ago 1989 04 17 owned by nbcuniversal cnbc llc picture format 1080i hdtv hd feed downscaled to letterboxed 480i for sdtvs slogan first in business worldwide country united states language english broadcast area united states canada headquarters englewood cliffs new jersey united states formerly called financial news network 1981 1991 replaced financial news network sister channel s msnbc nbc the weather channel nbcsn golf channel e esquire network website www.cnbc.com availability satellite directv 355 sd 1355 hd dish network u.s. 208 hd sd 9439 hd c band amc 10 channel 101 transponder 13 shaw direct canada 504 cable available on most u.s. and canadian cable systems check local listings for channels in house washington 13 verizon fios 602 hd 102 sd satellite radio sirius 112 xm 112 iptv at & t u verse 1216 hd 216 sd bell fibe tv canada 509 google fiber 121 centurylink prismtv 216 sd 1216 hd vmedia canada 79 sd streaming media apple tv free application sling tv internet protocol television playstation vue internet protocol television cnbc plus us 9.95 month or us 99.95 year 1 radixtv 2 cnbc is an american basic cable internet and satellite business news television channel that is owned by nbcuniversal news group a division of nbcuniversal owned by comcast . headquartered in englewood cliffs new jersey 3 the network primarily carries business day coverage of u.s. and international financial markets ; following the end of the business day and on non trading days cnbc primarily carries financial and business themed documentaries and reality shows . originally established on april 17 1989 by a joint venture between nbc and cablevision as the consumer news and business channel 4 the network later acquired its main competitor the financial news network in 1991 a move which expanded both its distribution and its workforce and cablevision sold its stake to nbc giving it sole ownership . as of february 2015 cnbc is available to approximately 93 623 000 pay television households 80.4 % of households with television in the united states . 5 in 2007 the network was ranked as the 19th most valuable cable channel in the united states worth roughly 4 billion . 6 in addition to the domestic u.s. feed various localized versions of cnbc also operate serving different regions and countries . nbcuniversal is the owner or a minority stakeholder in many of these versions . 7 8 contents 1 history 2 programming 2.1 current shows 2.2 primetime and weekend business programming 2.2.1 cnbc prime 2.3 sports coverage 2.4 non business programming 2.5 past shows 2.5.1 weekdays 2.5.2 weekly weekend and other programming 3 personalities and coverage 4 ratings 5 on air presentation 5.1 ticker 5.2 music 5.3 announcer 5.4 2014 picture format change to 16 9 6 partnerships 6.1 dow jones & company 6.2 other content partnerships 7 international channels 8 cnbc.com 8.1 cnbcplus 8.2 cnbc pro 9 high definition 10 airport stores or bureaus 11 criticism 12 tea party movement 2009 13 see also 14 references 15 external links history edit the newsroom at cnbc headquarters also used to host power lunch cnbc had its beginnings around 1980 as the satellite program network spn showing a low budget mix of old movies instructional and entertainment programs . the channel later changed its name to tempo television . after initially signing a letter of intent to acquire tempo 9 nbc eventually opted for a deal to lease the channel s transponder in june 1988 . 10 on this platform and under the guidance of tom rogers the channel was relaunched on april 17 1989 as the consumer news and business channel . nbc and cablevision initially operated cnbc as a 50 50 joint venture 11 choosing to headquarter the channel in fort lee new jersey . cnbc had considerable difficulty getting cable carriage at first as many providers were skeptical of placing it alongside the longer established financial news network . by the winter of 1990 cnbc was only in 17 million homes less than half of fnn s potential reach despite having the muscle of nbc standing behind it . 12 however around this time fnn encountered serious financial difficulties . after a protracted bidding war with a dow jones westinghouse broadcasting consortium the former s assets would be used to build a rival channel almost two decades later 12 cnbc acquired fnn for 154.3 million on may 21 1991 and immediately merged the two operations hiring around 60 of fnn s 300 strong workforce . 13 the deal increased the distribution of the newly enlarged network to over 40 million homes . 13 cablevision sold its 50 % stake to nbc upon completion of the deal . 14 with the full name consumer news and business channel dropped the network s business programming was at first branded cnbc fnn although this was phased out before the mid 1990s . under rogers leadership cnbc began to grow during the 1990s launching asian and european versions of the channel in 1995 and 1996 respectively . 15 in 1997 cnbc formed a strategic alliance with dow jones including content sharing with dow jones newswires and the wall street journal and the rebranding of the channel as a service of nbc and dow jones . 16 cnbc s international channels were then merged into a 50 50 joint venture with their dow jones owned rivals london based ebn european business news and singapore based abn asia business news in 1998 17 while ratings grew on the u.s. channel until the new millennium s dot com bubble burst in 2000 . 18 englewood cliffs headquarters the new millennium also brought changes to the network in 2003 moving its world headquarters from 2200 fletcher avenue fort lee to 900 sylvan avenue route 9w in englewood cliffs new jersey which features completely digital video production and studios made by pdg ltd of beeston nottinghamshire and the fx group of ocoee florida . nbc universal reacquired full control of loss making cnbc europe and cnbc asia from dow jones at the end of 2005 . the licensing agreement between dow and cnbc u.s. remained intact however . 19 today cnbc provides business news programming from 4 a.m. to 7 p.m. eastern time while broadcasting talk shows investigative reports documentaries infomercials and other programs during the evening and early morning . a rolling ticker provides real time updates on share prices on the nyse nasdaq and amex as well as market indices news summaries and weather updates by nbc meteorologists prior to march 27 2006 all of cnbc s weather reports were provided by accuweather . a rotating top band of the screen rotates provides real time updates on index and commodity prices from world markets . on october 13 2014 coincidentally the 11th anniversary of cnbc s relocation to its current facilities in englewood cliffs nj cnbc switched to a full 16 9 letterbox presentation in line with its asian and european siblings see on air presentation below for more information . as of january 4 2016 the network s 480i standard definition feed now shows the same 16 9 hd feed on its 4 3 picture due to the application of the afd 10 flag . programming edit see also category cnbc programs current shows edit cnbc provides a variety of programs throughout the business day . live programming is broadcast on weekdays from 4am until 7pm and provides reports on u.s. businesses updates of stock market indices and commodities prices interviews with ceos and business leaders and commentary from many investment professionals . the following is the usual weekday business day term used by cnbc hosts and announcers lineup as of january 2016 all times eastern 20 a squawk box outside broadcast hosted by rebecca quick the kudlow report set in 2011 street signs carolin roth and louisa bojesen produced by cnbc europe worldwide exchange wilfred frost and sara eisen squawk box joe kernen rebecca quick and andrew ross sorkin squawk on the street carl quintanilla david faber jim cramer simon hobbs left july 29 2016 and sara eisen squawk alley carl quintanilla kayla tausche and jon fortt fast money halftime report scott wapner power lunch michelle caruso cabrera melissa lee tyler mathisen and brian sullivan closing bell kelly evans and bill griffeth fast money melissa lee host pete najarian guy adami tim seymour and karen finerman panelists options action melissa lee host seen on fridays only mad money jim cramer cnbc prime the newsroom at cnbc s new jersey headquarters since september 17 2007 the network has also run hourly cnbc.com news now update segments during business day programming . these short bulletins which are around 30 seconds in length similar to espn s sportscenter right now air before the start of the network s programs from squawk on the street through the kudlow report . the cnbc.com news now update segments have been discontinued as of early 2010 . these bulletins were reintroduced in 2015 . they are aired on the half hour between 10.30 am and 4.30 pm and the bulletins are read by sue herera . primetime and weekend business programming edit cnbc s breakout hit among its original series is mad money . hosted by money manager jim cramer the hour long show gives stock advice to viewers who call to the program . the show also has a popular segment called the lightning round . in august 2007 cramer s on air tirade about the weakening economy which was seen during the stop trading segment on street signs received national attention and helped galvanize widespread support for the federal reserve board to cut interest rates . on january 24 2007 the network launched a long anticipated monthly newsmagazine called business nation which is anchored by award winning journalist david faber . each edition of the program covers three stories ; a mixture of profiles investigative pieces and features . the format of the show is structured similarly to hbo s real sports . 21 other special or weekend programming includes cnbc on assignment for example the age of wal mart cover to cover the suze orman show and on the money . documentaries featured as part of its cnbc originals slate have included marijuana inc inside america s pot industry 2009 22 trash inc the secret life of garbage 2010 supermarkets inc inside a 500 billion money machine 2011 23 customer dis service 2012 ups fedex inside the package wars 2012 24 and love first byte the secret science of online dating 2012 . 25 in may 2010 cnbc announced that it would be adding business and financial themed movies to its friday night lineup under the name cnbc cinema . 26 in the fall of 2011 cnbc began to brand its primetime lineup under the title cnbc smart . continuing its focus on documentaries focusing on business cnbc marketed smart as the place where the who s who comes to learn the what s what . 27 cnbc prime edit on march 5 2013 cnbc rebranded its primetime lineup once again as cnbc prime . hoping to attract a more mainstream audience the prime block introduced business themed reality series to the lineup with the series premieres of the car chasers and treasure detectives . cnbc planned to launch at least eight new series through the prime block throughout 2013 . 28 among the original reality programs airing on cnbc prime include american greed restaurant startup blue collar millionaires jay leno s garage the profit west texas investors club and secret lives of the super rich . in 2016 cnbc announced two new reality series including cleveland hustles and a spin off of the profit titled the partner . 29 sports coverage edit cnbc has occasionally served as an overflow feed for nbc sports