broadcast area san diego tijuana branding z90 slogan today s hit music frequency 90.3 mhz first air date 1970 format chr erp 100 000 watts haat 184.6 meters class c callsign meaning sounds like hits owner comunicaci n xersa s.a. de c.v. 1 programmed by local media of san diego sister stations xetra xhrm webcast listen live website z90.com xhitz fm z90 is a chr 2 station in san diego tijuana broadcasting on 90.3 mhz . the station is owned by a mexican company with its transmitter and antenna on mount san antonio in tijuana . this company leases the programming and advertising rights to local media of san diego with studios in san diego . contents 1 history 2 ownership management 3 current operations and zeejays 4 references 5 external links history edit xhis fm received its concession in november 1973 owned by v ctor d az founder of califormula broadcasting which owned and operated various stations in the market . xhitz was once a popular album rock station in the 1970s and 1980s before they went to a pirate radio format in 1989 based on the success of kqlz in los angeles . on april 5 1990 they switched formats to rhythmic top 40 under program director rick thomas with a dance leaning direction . z90 competed against q106 which was the powerhouse of top 40 in the market . with z90 s debut however it took only a few books for xhitz to beat q106 and thanks to its success it also forced the market s only urban outlet future sister station xhrm out of that format by 1993 . as z90 remained on top q106 shifted towards a more mainstream top 40 format and wasn t until september 1996 that xhitz would have another direct competitor against khts which had a dance lean much like xhitz . however by august 1998 xhitz would move away from its dance r & b approach to begin focusing more on r & b hip hop product . the station also rebranded as jammin z90 before reverting to z90 .3 . xhitz remained a hip hop leader until 2004 when xhmore fm flipped to a hip hop emphasizing rhythmic top 40 . these two stations would battle until late 2009 when xhmore changed formats . shortly after this the station shifted back to its dance leaning and more mainstream sound . despite being the market s only rhythmic top 40 xhitz continues to share the same music as khts and kegy all of whom are rhythmic leaning top 40 chrs along with adult top 40 kmyi . on april 2 2012 xhitz rebranded themselves on air from z90 .3 to jammin z90 . in mid 2014 xhitz rebranded back to z90 . today the station airs a chr format resulting in both nielsen bds and mediabase moving xhitz from their rhythmic to mainstream reporting panels in february 2015 . ownership management edit on july 25 2005 clear channel broadcasting transferred the programming and local marketing arrangements of xhitz along with xetra fm and xhrm fm to finest city broadcasting a new company under the direction of former clear channel san diego vp market manager mike glickenhaus . finest city took over operations on december 1 2005 . in 2009 these programming and marketing rights were sold to broadcast corporation of the americas after finest city defaulted on assets that resulted in its bankruptcy . in 2010 bca would spin off xhitz xetra and xhrm to local media of america after a change in management . on october 6 2015 midwest television owners of kfmb and kfmb fm announced that it had entered into a joint operating agreement with local media san diego llc forming an entity known as sdlocal to manage their collective cluster of stations . the intent of this agreement is to preserve the local ownership and operation of san diego s top rated radio stations . 3 current operations and zeejays edit morton in the morning with edina and dj drock tre deejay al pandar dj play lily martin references edit instituto federal de telecomunicaciones . infraestructura de estaciones de radio fm . last modified 2016 03 31 . retrieved 2015 07 09 . nielsen audio ratings fall 2014 . local media kfmb stations announce joint operating agreement . san diego union tribune . retrieved 6 october 2015 . external links edit official website z90 .3 xhitz fm on facebook z90 .3 xhitz fm on twitter investigation of radio operations in tijuana mx conducted by broadcast engineer donald mussell finest city broadcasting former owners of xhitz query the fcc s fm station database for xhitz radio locator information on xhitz http web.archive.org web 20100317020028 http www.yes.com 80 kscf log xhitz v t e radio stations in the san diego california market by am frequency 600 690 740 760 910 1000 1040 1130 1170 1210 1240 1320 1360 1450 16101 by fm frequency 88.3 88.9 89.1 89.5 90.3 91.1 91.3 92.1 92.5 93.3 94.1 94.9 95.7 96.1 96.5 96.9 97.3 98.1 100.1 100.7 101.5 102.1 102.9 103.3 103.7 104.9 105.3 106.5 107.1 107.9 107.9 noaa weather radio frequency 162.4 162.425 by callsign kbrt kbzt kcbq kceo kcr 1 kecr kec62 kegy kfmb kfmb fm kfsd kgb fm khts fm kioz kksm klnv klqv klsd klvj kmyi knsn knsj kogo kopa kpbs fm kpri kprz krly lp ksdw ksdo ksds kson ksoq fm kssd kssx kurs kwve fm kxsn kydo kyxy wng637 xetra fm xeww am xhitz fm xhprs fm xhrm fm xhlnc fm defunct kjqy kpln kmjc khhs lp 1 unofficial call sign of a carrier current station nearby radio markets imperial valley los angeles palm springs riverside san bernardino tijuana see also list of radio stations in california v t e radio stations in tijuana baja california by fm frequency 88.5 88.7 90.3 90.7 91.1 91.7 92.5 92.9 94.5 95.3 98.9 99.3 99.7 102.5 104.5 104.9 105.7 107.3 107.7 by am frequency 540 620 690 800 860 950 1030 1090 1270 1310 1420 1470 1550 1630 1700 hd radio 950 99.7 1 102.5 1 102.5 2 102.5 3 107.3 1 by callsign xeaz xec xebg xekam xemo xepe xeprs xercn xesdd xespn xess xesurf xetra fm xeut xeww xexx xha xhfg xhfzo xhglx xhhit xhitt xhitz xhkt xhlnc xhltn xhmore xhocl xhprs xhrm xhrst xhtim xhty xhuan mexico radio markets aguascalientes baja california mexicali tijuana baja california sur campeche chihuahua ciudad ju rez chiapas tuxtla guti rrez coahuila ciudad acu a piedras negras saltillo torre n comarca lagunera colima durango guanajuato le n guerrero hidalgo jalisco guadalajara puerto vallarta mexico city estado de m xico michoac n morelia morelos nayarit nuevo le n oaxaca puebla quintana roo quer taro san luis potos sinaloa culiac n sonora ciudad obreg n hermosillo nogales tabasco tamaulipas ciudad mante matamoros nuevo laredo reynosa tampico ciudad victoria tlaxcala veracruz coatzacoalcos poza rica veracruz xalapa yucat n zacatecas see also radio stations in mexico san diego radio retrieved from https en.wikipedia.org w index.php title xhitz fm & oldid 736339971 categories contemporary hit radio stations in mexicoradio stations in tijuanaradio stations established in 19701970 establishments in mexicohidden categories twitter username not in wikidatamexico articles missing geocoordinate dataall articles needing coordinates navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article 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