control commission type crown corporation industry retail department & discount founded 1923 headquarters winnipeg manitoba products liquor sales and distribution to both consumers and businesses revenue approx 284.1 million cad fiscal 2013 2014 1 number of employees 1 200 2 website manitoba liquor control commission corporate website liquor mart in winnipeg manitoba the manitoba liquor control commission is a crown agency mandated with regulating distributing and selling beverage alcohol in the canadian province of manitoba . contents 1 history 2 activities 2.1 social responsibility campaigns 3 merger 4 jets tickets controversy 5 references history edit the liquor control commission of manitoba mlcc lc or the commission as it is locally known was established in 1923 to control the sale of alcoholic beverages in manitoba . the liquor control act empowers the commission to buy import and sell liquor ; control the possession sale and transportation of liquor ; and to establish liquor outlets throughout the province of manitoba . 3 activities edit the mlcc s annual sales exceed 620 million making it one of the single largest buyers of beverage alcohol in the world . 3 the mlcc s net profits are surrendered to the provincial treasury . 3 the mlcc employs approximately 1 200 full and part time employees . 2 workers at the mlcc are members of the manitoba government employees union . 4 in october 2008 mlcc was named one of canada s top 100 employers by mediacorp canada inc. and was featured in maclean s newsmagazine . later that month mlcc was also named one of manitoba s top employers which was announced by the winnipeg free press newspaper . 5 it is headquartered in winnipeg and has 51 liquor marts 175 liquor vendors partners with the mlcc and eight specialty wine stores throughout manitoba . 6 the mlcc s products include a total of 4 341 active product listings as of 2012 . the mlcc s enforcement of liquor controls includes inspections of licensed premises sale permit functions as well as professional shoppers in liquor marts to ensure proof of age challenges . 7 social responsibility campaigns edit the mlcc runs several social responsibility programs to promote the responsible sale and consumption of beverage alcohol 7 be undrunk a binge drinking awareness program be with child without alcohol an alcohol and pregnancy advertisement program be safe & sober an anti drunk driving campaign be the influence a program to influence children s attitudes towards alcohol report impaired driving call 911 a program partnered with mpi madd canada and the city of brandon police service to encourage drivers to report impaired drivers operation red nose the mlcc is a sponsor of this annual safe ride home program merger edit the 2012 provincial budget announced a plan to merge the manitoba liquor control commission with manitoba lotteries to form the manitoba liquor and lotteries commission . 8 the merger is expected to save approximately 300 000 by moving to a single ceo and board of directors . 9 the process is expected to take a year to complete once an independent consultant is hired to review both corporations . 2 in september 2012 the province held public consultations in six communities to discuss the merger arborg thompson the pas brandon winkler and winnipeg . 10 jets tickets controversy edit in 2012 444 winnipeg jets tickets were received by the mlcc in exchange for 250 000 a year it spends to advertise at games . 11 of these four tickets went to the office of the minister responsible for mlcc 66 went to the board 188 went to head office staff 108 to store managers 62 to mlcc executives eight to the mlcc social club and four to charity . 11 mlcc negotiated 10 seats for every jets home game of the year . 12 eight seats were section 100 seats in the lower bowl which can cost up to 199 and are the most expensive seats available . 12 two seats were in the upper bowl . 12 mlcc board members used all 10 seats during the home opener game . 12 the 250 000 of advertising money would otherwise have gone to the provincial government . 12 as of may 2012 the crown corporations council is drafting a policy to prevent top officials from getting free winnipeg jets tickets . 11 references edit annual report 2014 pdf . manitoba liquor control commission . retrieved 4 november 2014 . a b c merger surprises employees . winnipeg free press . 19 april 2012 . retrieved 22 october 2012 . a b c who we are . manitoba liquor control commission . retrieved 22 october 2012 . collective agreement between liquor control commission of manitoba of the first part and manitoba government and general employees union pdf . mgeu . 17 february 2010 . retrieved 22 october 2012 . reasons for selection 2009 canada s top 100 employers competition . manitoba liquor mart locations http www.liquormartsonline.com e ins stores.shtml a b annual report 2012 pdf . manitoba liquor control commission . retrieved 22 october 2012 . budget 2012 crown corporations merger moves ahead with new board and president pdf . manitoba liquor control commission . 3 may 2012 . retrieved 22 october 2012 . lett dan 18 april 2012 . to merge or not to merge . winnipeg free press . retrieved 22 october 2012 . owen bruce 7 september 2012 . province seeks public input on alcohol gambling . winnipeg free press . retrieved 22 october 2012 . a b c manitoba liquor lottery corp. promises jets ticket policy . cbc news . 9 may 2012 . retrieved 23 october 2012 . a b c d e brodbeck tom 8 may 2012 . mlcc kept best jets tickets . winnipeg sun . retrieved 23 october 2012 . v t e provincial and territorial alcoholic beverage authorities of canada retail and or licensing bc liquor stores sask liquor mlcc manitoba lcbo ontario saq quebec alcool nb liquor nslc peilcc nlc newfoundland nwt liquor nunavut liquor ylc yukon licensing only liquor control and licensing branch british columbia alberta gaming and liquor commission alcohol and gaming commission of ontario r gie des alcools des courses et des jeux quebec alcohol and gaming authority nova scotia liquor licensing board northwest territories liquor licensing board nunavut v t e corporations based in winnipeg crown corporations canadian wheat board manitoba public insurance manitoba liquor control commission manitoba hydro centra gas manitoba lotteries corporation publicly traded corporations great west lifeco igm financial buhler industries the north west company boyd autobody manitoba telecom services winpak new flyer industries arctic glacier private corporations richardson international cargill canada k tel paterson globalfoods canad inns palliser furniture motor coach industries rogers west group retrieved from https en.wikipedia.org w index.php title manitoba liquor control commission & oldid 680747896 categories canadian provincial alcohol departments and agenciescompanies based in winnipegcrown corporations of manitobamanitoba government departments and agenciesalcohol distribution retailers of canadagovernment agencies established in 19231923 establishments in manitobahidden categories use dmy dates from june 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 12 september 2015 at 22 42 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit 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