wicked weasel pty. ltd. type proprietary company industry retail founded byron bay australia 1994 founder peter t. gifford headquarters byron bay australia number of locations 2 2014 area served worldwide products accessories bikinis lingerie swimwear and underwear number of employees 45 50 2011 website wickedweasel.com a wicked weasel bikini wicked weasel pty. ltd. is an australian 1 manufacturer of risqu swimwear and lingerie for women . 2 it is especially known for its microkinis . the company was founded in 1994 by peter gifford formerly the bass player for midnight oil 3 and named after his girlfriend s nickname . initially the company s products were trial marketed to melbourne area strippers . the first wicked weasel retail store was opened in cairns in 1995 but it moved to byron bay the following year where the company headquarters has remained since . additional stores at bondi and in melbourne have been opened a number of times with inconsistent success . wicked weasel launched www.wickedweasel.com in mid 1999 the first australian swimwear maker to do so . 4 by 2003 it was the largest australian retailer of clothing via the internet . as of 2007 the website receives over 100 000 unique visitors per day . wicked weasel has 45 50 employees as of 2011 . 5 wicked weasel also publishes online pictures of women who wear their products as part of a contest . see also edit bikini lingerie swimwear underwear references edit mccullagh declan . police blotter fired over wicked weasel photo . cnet.com . cnet news . retrieved 2 april 2014 . about wicked weasel . wickedweasel.com . wicked weasel pty. ltd. . retrieved 2 april 2014 . huntington patty . the wicked oil victoria s new extreme bikini secret . news.com.au . news corp australia . retrieved 2 april 2014 . in ways of web those who bare win . . highbeam.com . the australian . retrieved 2 april 2014 . mcdougall bruce . midnight oil bassist peter gifford pouring oil on troubled labor . dailytelegraph.com.au . news corp australia . retrieved 2 april 2014 . external links edit wikimedia commons has media related to microkinis . official website wicked weasel on facebook wicked weasel on twitter official wicked weasel online community this article about an australian corporation or company is a stub . you can help wikipedia by expanding it . v t e this business related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title wicked weasel & oldid 742552666 categories clothing brandsswimwear manufacturersunderwear brandsclothing brands of australiaretail companies established in 19941994 establishments in australiacompanies based in new south walesmidnight oilbyron bay new south walesaustralian company stubsbusiness stubshidden categories use dmy dates from july 2011use australian english from july 2011all wikipedia articles written in australian englishall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutsch edit links this page was last modified on 4 october 2016 at 11 04 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view