please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . may 2011 learn how and when to remove this template message the topic of this article may not meet wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources camera effects news newspapers books scholar jstor free images may 2011 learn how and when to remove this template message learn how and when to remove this template message camera effects ltd type limited company closed in 1987 industry post production and visual effects founded united kingdom 1964 headquarters soho london uk number of employees 27 1985 website www.camerafx.co.uk aerial image camera supervising cameraman bob roach adjusting the oxberry projector of an aerial image system at camera effects wardour street . aerial image camera illustration an aerial image is projected at a point in mid air which is captured by the camera . the image is also sharp at the table for shooting artwork and rotoscoping purposes . camera effects was a film opticals post production and visual effects studio based in soho london from 1964 till its closure in 1987 . 1 it had a world wide reputation for producing film special effects and titles for television commercial and feature film projects . 2 3 the company produced title sequences for major features such as the three musketeers the rocky horror picture show tommy the superman films and supergirl . 4 the company was started by roy pace 5 using an animation rostrum camera in a basement at 2 bourchier street in 1964 . it moved premises to 6 dean street then to 147 wardour street before finally settling at 8 11 bateman street as the biggest optical house in soho with six camera rooms an optical printer and two film studios . film opticals were created using oxberry 6 aerial image cameras with many animation techniques used in the process . 7 the combination of an animation stand with a 35mm projector enabled the fast turnaround of film opticals and was a system popular with designers demanding precise title layouts by rotoscoping directly from the animation stand . referring to her own experience at the company janet yale 8 said this was before computer graphics and all film effects work was done with chemicals rostrum cameras and optical printers . it was basically a craft skill there was no formal training for it . 9 10 as demand grew in the spanish and turkish commercials sectors camera effects set up a production office in barcelona and an independent aerial image camera unit in istanbul with cameramen from london doing tour of duties on a rotation basis . 11 ownership edit roy pace sold camera effects to brent walker in 1979 who in turn sold on to the rank organization in 1981 . 12 the company directors sheldon elbourne 13 malcolm bubb gary pearlman and pat conway acquired the company in april 1984 bringing the company back into private ownership 14 for a few years before selling to rushes in 1986 . the virgin group bought rushes the following year shutting camera effects down in 1987 as the industry embraced new digital technologies keeping the profitable motion control film studio side of the business going . 15 the virgin group dissolved camera effects on 25 september 2001 . 16 references edit home page camera effects website camera effects at the internet movie database ilmfan website forum filmography camera effects website imdb profile for roy pace oxberry cameras jefferson david spring 1987 . visit to camera effects ltd in london . animator mag 18 jan march 1987 18 20 . imdb profile for janet yale park jenny . the mind behind the matrix . the huddersfield daily examiner . retrieved 13 november 2003 . animation magazine yale signs on to cis as head of digital studio home page camera effects website financial times 10 april 1981 uk company news page 20 . imdb profile for sheldon elbourne screen international number 441 14 21 april 1984 front page advert . home page camera effects website company house uk external links edit camera effects at the internet movie database retrieved from https en.wikipedia.org w index.php title camera effects & oldid 736889226 categories companies established in 1964companies disestablished in 1987hidden categories articles lacking reliable references from may 2011all articles lacking reliable referencesarticles with topics of unclear notability from may 2011all articles with topics of unclear notabilityuse dmy dates from april 2014engvarb from april 2014 navigation menu personal tools not logged intalkcontributionscreate 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