please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . august 2014 learn how and when to remove this template message for the town in france see sixt fer cheval . sixt se type societas europaea traded as fwb six2 isin de0007231326 founded 1912 founder martin sixt headquarters pullach munich germany key people erich sixt ceo and chairman of the executive board gunter thielen chairman of the supervisory board services car rental number of employees 4 308 2014 subsidiaries mydriver drivenow website 1 sixt se is a european multinational car rental company with about 2 000 locations in over 100 countries . sixt se acts as a parent and holding company of the sixt group which is internationally active in the business areas of vehicle rental and leasing . the majority of the company 60 % is owned by the sixt family who manage the company . the remaining share is tradeable stock six2 xetra . 1 it is the largest car rental company in germany austria switzerland and israel . 2 contents 1 history 2 management 3 business units 3.1 car rental 3.2 leasing 3.3 other areas of business 4 provocative advertising 5 references 6 external links history edit iveco daily with sixt iveco eurocargo with sixt in 1912 martin sixt founded the company with a fleet of three cars creating the first car rental company in germany . during the first world war the fleet was confiscated and used by the german army . after the war business resumed but the fleet was once again seized by the german army at the outbreak of world war ii . when the war concluded the company rebounded establishing a taxi fleet for members of the united states army stationed in germany . it then opened a taxi business in munich with the first radio taxis . in 1951 the car rental company auto sixt was founded . in the sixties and seventies the company expanded by opening branches at all major airports in germany . in 1982 auto sixt was renamed sixt autovermietung gmbh with the name sixt budget in the logo . the company was transformed again in 1986 this time becoming sixt ag a corporation traded on the german stock exchange . in 1988 the subsidiary sixt leasing gmbh was established and in 1993 the operating business of the ag was handed over to another subsidiary sixt gmbh & co autovermietung kg . sixt ag acted thereafter as a holding company of the group . in the 1990s sixt became germany s largest car rental company . at the same time the group expanded its business abroad to countries including switzerland france and great britain . tunisia morocco and new zealand followed in 1998 . in 2001 sixt expanded to the middle east as well as other countries of africa . sixt began operating in the united states in 2011 . in 1993 sixt bought the assets of its competitor autoverleih buchbinder operating the brand briefly before finally discontinuing it . sixt had failed to secure the naming rights and subsequently buchbinder was re established and continued operating in the market . 3 in 1999 the bundesgerichtshof federal court bgh issue a landmark judgment against sixt for illegal price fixing requiring it to pay damages to its franchisees . sixt had controlled de facto the pricing for the independent franchisees prices as they were part of the germany wide reservation system . in the event of pricing discrepancies the rental agreements were returned to germany . this was deemed inadmissible under german antitrust law price fixing of the second hand and forbidden by the bgh . 4 in 2003 the corporation was forced to defend itself against hedge fund manager florian homm who had speculated on declining stock prices . homm was ultimately fined for price manipulation . 5 in 2006 sixt made a bid to take over its competitor europcar when owner volkswagen offered it for sale . in addition to antitrust concerns sixt at that time had approximately 23 % market share europcar 22 % there was also resistance on the part of the europcar works council which feared job cuts after the merger . 6 volkswagen finally accepted an offer by the french investment company eurazeo . 7 since 2007 and via subsidiary companies sixt has operated the online brokerage of motor vehicles with the websites autocommunity carmondo mystocks radalert winebase and autohaus24 . 8 in 2010 former employees claimed that sixt was opposed to setting up a works council . the company s management denied the allegation . 9 in 2013 sixt ag was converted to the legal form of a european company societas europaea and since then has been called sixt se . 10 as part of the transition a european works council sixt europe leaders forum was founded in 2013 . in may 2015 the sixt brought its subsidiary sixt leasing ag to the frankfurt stock exchange . 11 management edit erich sixt 1997 regardless of their size and legal forms as partly exchange traded corporations all sixt companies are economically controlled by the sixt family . the first auto sixt company was founded in 1912 by martin sixt . in 1927 he handed over the management to his nephew hans sixt . in 1969 the third generation entered the company with hans son erich sixt . erich sixt has headed the group for several decades both as ceo of sixt ag and sixt se . in 2005 the management board compensation disclosure act vorstog entered into force . sixt ag became the first company in germany to exercise the right not to disclose directors salaries without a shareholder vote of at least 75 % majority . ceo erich sixt held at this time 56.8 % of sixt ordinary shares corresponding to 89 % of votes at the general meeting meaning he was essentially able to determine the outcome . overall 98 % of the voters approved the non disclosure of executive pay . 12 in 2015 the supervisory board extended the executive board contract of erich sixt until 2020 . at the same time erich and regine sixt s two sons alexander sixt and konstantin sixt were appointed as additional directors of sixt . the supervisory board expanded the board from three to five members due to the strong growth of sixt in recent years . business units edit the sixt group is active in more than 100 countries in the business areas of vehicle rental and leasing . car rental edit the business unit vehicle rental is represented in germany france spain great britain netherlands austria switzerland belgium luxembourg monaco and the united states with sixt s own subsidiaries . outside europe and partially in the united states sixt is represented by franchise and cooperation partners . the services are divided into the following areas rent a truck rent a car limousine service luxury cars and sixt unlimited . leasing edit sixt operates the exchange listed sixt leasing ag one of the largest banking and independent leasing companies in germany . the division has subsidiaries in france austria switzerland and the netherlands . furthermore it offers lease financing and services to franchisees and partners in more than 40 countries . the business areas are fleet leasing for corporate customers fleet management through its subsidiary sixt mobility consulting gmbh and leasing for private and commercial customers via the online platform www.sixt neuwagen.de . 13 other areas of business edit sixt leasing ag internet platform for lease and financing new cars ; also managing and consulting larger fleets of international companies . drivenow car sharing in berlin munich hamburg d sseldorf and cologne as well as in vienna and london operated jointly with bmw since 2011 . mydriver offers app based premium car service as a taxi alternative . autohaus24.de internet platform selling new cars ; operated jointly with axel springer auto verlag gmbh . provocative advertising edit sixt has created a number of high budget advertising campaigns which have received recognition for being provocative and inventive . 14 in 2015 sixt created a memorable campaign after ongoing strikes of the german rail system gewerkschaft deutscher lokomotivf hrer gdl naming gdl chief claus weselsky employee of the month in the advertisements . in addition to traditional print ads sixt is known for creative advertising installations in airports . the prize for the best airport advertising in germany austria and switzerland in 2013 went to sixt . 15 in 2015 as part of the german media awards from the trade magazine werben & verkaufen the sixt family was named media personality of the year . 16 in 2016 sixt was ranked 78 out of 79 of car rental companies in trustpilot customer reviews . 17 references edit http www.equitystory.com download companies sixt factsheet 271 english.pdf zelekha could wreck financing for car fleets says shmeltzer . haaretz.com . buchbinder buchbinder.de . buchbinder.de . bgh 02.02.1999 kzr 11 97 dejure.org . dejure.org . frankfurter allgemeine zeitung gmbh 16 july 2006 . florian homm ein enfant terrible wird zahm . faz.net . volkswagen sixt bei europcar in der endrunde . manager magazin . 1 february 2006 . frankfurter allgemeine zeitung gmbh 9 march 2006 . automobile vw verkauft autovermieter europcar nach frankreich . faz.net . impressum . autohaus24.de . https www.neues deutschland.de artikel 172544 . sixt bremst betriebsraete aus.html sstr sixt sixt se hrb 206738 neueintragung handelsregister . handelsregister online.net . reuters 7 may 2015 . b rsengang sixt leasing wird unabh ngig . handelsblatt.com . frankfurter allgemeine zeitung gmbh 14 july 2005 . autovermietung sixt ich will keinen neid sch ren . faz.net . sixt neuwagen neuwagen leasing & finanzierungsangebote . sixt neuwagen.de . http www.management praxis.de marketing werbung abheben oder untergehen in der medienwelt http www.horizont.net medien nachrichten airport media award sixt macht beste flughafenwerbung des jahres 2013 119759 http www.wuv.de veranstaltungen events w v veranstaltungen deutscher mediapreis 2015 sixt is rated bad with 1.2 10 on trustpilot . trustpilot . retrieved 2016 03 19 . external links edit wikimedia commons has media related to sixt . official website sixt leasing ag . sixt leasing.com . drivenow . drive now.com . mydriver website . mydriver.com . autohaus24 gmbh . autohaus24.de . v t e vehicle rental brands car rental ace rent a car advantage rent a car alamo rent a car auto europe avis rent a car budget rent a car carzonrent citer dollar rent a car enterprise rent a car europcar firefly hertz kemwel localiza national car rental payless car rental redspot car rentals rent a wreck sixt thrifty car rental taxiforsure meru cabs carsharing autolib autoshare buffalo carshare cambio carsharing car next door car2go city car club city carshare cityhop communauto vrtucar community carshare drivenow enjoy enterprise carshare evo car share flexicar flinkster getaround go op gocar goget greenwheels hertz 24 7 justshareit mobility carsharing modo momo car sharing mylescar reachnow rideshare delaware stadtmobil turo uhaul car share yourdrive zipcar zoom recreational vehicles bunk campers canadream cruise america wicked campers truck rental budget truck rental enterprise rent a truck hertz moving truck rental northgate penske truck rental ryder u haul united rentals defunct flexcar i go phillycarshare streetcar tilden rent a car whizzgo v t e sdax companies of germany adler real estate alstria office reit amadeus fire baywa bertrandt biotest borussia dortmund braas monier building group capital stage cewe color comdirect bank deutz ag deutsche beteiligungs ag dic asset ferratum gerry weber international gesco gfk grammer grenkeleasing hamborner reit hhla heidelberger druckmaschinen hornbach holding hornbach baumarkt indus holding koenig & bauer kws saat mlp ag patrizia immobilien prime office puma rational saf holland schaltbau sgl carbon shw sixt sixt leasing stabilus str er media takkt tele columbus tlg immobilien tom tailor vossloh vtg wacker neuson zeal network zooplus retrieved from https en.wikipedia.org w index.php title sixt & oldid 726127845 categories car rental companiescompanies of germanymultinational companies headquartered in germanycompanies established in