sources . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . june 2016 learn how and when to remove this template message the hero group type private founded 1886 founder gustav henckell gustav zeiler headquarters lenzburg switzerland area served worldwide key people dr arend oetker honorary chairman dr hasso kaempfe chairman of the board of directors rob versloot ceo products baby & toddler food baby & toddler milk jams healthy snacks revenue chf 1.26 billion 2015 number of employees 4 300 2015 website www.hero group.ch the hero group ro r p is an international consumer food company focused on branded nutritional food products . the company was founded in 1886 in lenzburg switzerland where its headquarters are still located today . hero s main core product categories of baby and toddler food and milks jams and healthy snacks are complemented by its activities in the decoration and gluten free product segments . the group which lives by its mission to delight consumers by conserving the goodness of nature boasts a global footprint and its portfolio consists of many well known international and local brands . in 2015 the group generated revenues of chf 1.26 billion . overview edit in 1995 dr. arend oetker acquired a majority shareholding in hero and re positioned the group to focus on branded business . business segments that no longer fitted this brand strategy were divested . business acquisitions strengthened its core categories . in parallel the group embarked on a major geographic expansion program . today hero is producing products in its core product categories . the group s operations are based predominantly in europe north america middle east africa and turkey central asia . in 2015 the group generated revenues of chf 1.26 billion and had 4 300 employees around the world . since 2003 hero has been in private ownership . history edit 1886 foundation of conservenfabrik lenzburg henckell & zeiler hero was established in 1886 when two friends gustav henckell and gustav zeiler set up the henckell & zeiler conservenfabrik lenzburg to process fruit and vegetables . henckell was an experienced conserve factory employee while zeiler was a fruit farmer . by the end of the year they were joined by carl roth as a silent partner . 1889 carl roth becomes a full partner gustav zeiler aged 30 died unexpectedly on february 12 1889 and was succeeded by carl roth . the company was renamed henckell & roth . 1910 launch of the hero brand the hero brand name derived from the first two letters of the partners names henckell and roth was launched in 1910 . tin cans also inspired the name with the letters h r and o resembling their shape . this remains true today . 1910 1939 a flourishing business and international expansion between 1910 and 1939 five companies were set up or acquired in switzerland and the export business flourished . subsidiaries were founded in the netherlands 1914 and spain 1922 . by 1922 there were 31 different types of hero conserves ranging in size from 500g jars to the 55 kg oak tubs 1914 quoted on the stock exchange hero was floated on the stock exchange in 1914 . this year also marked the death of karl roth . 1940 1945 world war ii and its consequences for hero hero was affected by the shortages and scarcity during the war years . to ensure that supplies continued swiss housewives were encouraged to wash and return empty containers for re use . due to sugar rationing hero developed a conserve with less sugar and a higher fruit content creating one of hero s most popular brands hero delicia . this premium conserve range has 60 % fruit content and a lower sugar content than standard conserves . 1942 henckell passes away the man who contributed the first half the name hero gustav henckell passes away early in january 1942 . 1946 1994 hero classics conquer the market in the post war period hero launched a range of products including tinned ravioli 1948 fruit juices 1963 and r sti 1968 which are still on supermarket shelves today and known as classics . in 1949 the conservas alimenticias hero sa sao carlos brazil was formed further expansion hero extended its activities in the baby food category with the launch of hero baby in spain 1985 in the uk with hero foods uk ltd. in germany with the acquisition of a majority holding of lindavia fruchtsaft ag 1990 and in france with the take over of les verges d alsace 1990 . 1986 hero celebrates its centenary hero organized a number of events to mark the 100 years since its founding . on the business side the company purchased the conserve factory de betuwe in tiel the netherlands among others . 1995 hero under the ownership of the oetker family in 1995 the german company schwartau international gmbh founded in 1899 and owned by dr arend oetker acquired a majority stake in hero . a year later hero entered the north american market through a joint venture with mccormick to form signature brands llc with the aim to manufacture food decoration products . hero sold off its british rayner subsidiary and non hero branded fruit juices companies including klindworth and lindavia . 2000 2014 becoming an international house of brands in 2002 hero acquired a majority stake in schwartau . in 2003 it delisted from the swiss stock exchange . hero expanded into turkey and the middle east through the acquisition of the egyptian jam company vitrac and the set up of a joint venture with lker group to produce baby food in turkey . hero also entered the swiss baby food market by acquiring wander s adapta and galactina brands and expanded into eastern europe through the purchase of the sunar trademark in the czech republic and slovakia . in 2005 hero purchased the beech nut baby food business in the united states and set up a large r & d centre for infant nutrition in spain . in 2006 the company acquired semper the leading baby food manufacturer in scandinavia and a year later added the friso brand today hero baby from friesland foods to its infant nutrition portfolio . hero also acquired the juvela gluten free business in the uk strengthening its position in nutritional products . hero expanded into the russian market entered the organic baby food sector in the uk through the acquisition of organix and the belgian market through a licensing agreement with bl dina . in 2009 a new baby food plant was opened in ankara turkey as part of the joint venture between hero and lker and a marketing partnership with abbott nutrition in the usa was established . in june 2010 hero started production in the newly built beech nut baby food plant in the us . in 2014 hero acquired full ownership of the business in turkey where all products are now sold under the hero baby brand . 2011 new premises the building of the hero group s new headquarters and factory in lenzburg was completed a project which was to be completed a year later right on time for the company s 125th anniversary . previously the company had its production facilities and offices right next to the lenzburg train station . 2012 new ceo in 2012 dutch national rob versloot was appointed as ceo of the hero group 2015 expansion into south america in december 2015 the hero group entered into a joint venture with kiviks marquand the makers of the queensberry jams the market leader in brazil . external links edit official site hero switzerland hero benelux hero spain companies portal retrieved from https en.wikipedia.org w index.php title hero group & oldid 728355448 categories food and drink companies of switzerlandlenzburg1886 establishments in switzerlandcompanies established in 1886swiss brandshidden categories articles lacking sources from june 2016all articles lacking sources navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom 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