please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains wording that promotes the subject in a subjective manner without imparting real information . please remove or replace such wording and instead of making proclamations about a subject s importance use facts and attribution to demonstrate that importance . may 2010 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . may 2010 learn how and when to remove this template message learn how and when to remove this template message henkel corporation type subsidiary industry consumer brands and industrial technologies founded 1888 clarification needed headquarters scottsdale arizona united states products persil dial purex renuzit right guard soft scrub twenty mule team parent henkel ag & co. kgaa website www.henkel northamerica.com henkel corporation formerly dial corporation is an american company based in scottsdale arizona . it is a manufacturer of personal care and household cleaning products and is a subsidiary of the german company henkel ag & co. kgaa henkel consumer goods inc. . as dial it began as a brand of deodorant soap manufactured by armour and company a chicago illinois meatpacking firm and through a series of mergers acquisitions and divestitures emerged by the 2000s as a stand alone personal care and household cleaning products company . the company s former namesake dial soap remains one of its major brands . in 2004 the company was purchased by henkel a german consumer products firm . 1 the company s president stefan sudhoff took control in 2010 following the resignation of brad casper . 2 contents 1 history 2 brands 3 see also 4 references 5 external links history edit dial was the first antibacterial soap introduced in the united states . it was developed by chemists from armour and company and introduced in the chicago market in 1948 . armour had been producing soap since 1888 ; soap was made from tallow a by product of the meat production process . the name dial was chosen because the soap advertised round the clock protection against the odor caused by perspiration . demand for this new soap exceeded expectations due to its deodorant effectiveness its non medicinal clover like smell and bright golden yellow color . the brand was rolled out nationally in 1949 and in time became the leading deodorant soap brand in the u.s. because of the popularity and strong sales of dial soap fueled by magazine radio and television advertising by the 1960s armour s consumer products business became known as armour dial . in 1970 intercity transit company greyhound lines as part of a diversification strategy purchased armour & company for 400 million and relocated its headquarters to phoenix arizona the following year . it was for a time known as greyhound dial and informally referred to as greyhound armour . in 1987 the company sold the greyhound bus operations in the wake of bitter labor disputes . in 1989 a 24 story corporate headquarters tower was built just north of downtown phoenix for 83 million . the company became known by its present name by 1990 . for a time the dial corporation was a minority investor in phoenix s nba basketball team the phoenix suns . john w. teets chairman and chief executive officer since 1982 continued to divest major business segments on an annual basis . in 1996 the company divested itself of all products except for the personal and household care brands and relocated its headquarters from central phoenix to northeast suburban scottsdale across the street from its existing research facility . the remaining portions of the business stayed in the headquarters tower and was called viad corporation . 3 john teets contract was not renewed and he retired at the end of that year . after several years of marketing errors and poor performance president and chief executive officer malcolm jozoff was replaced in 2000 by herbert baum who was specifically charged with finding a suitable buyer for dial . in april 2004 the company was bought by henkel thus ending over 100 years as an american company . on march 1 2006 the company completed the transaction to sell its foods business for 183 million to pinnacle foods located in cherry hill new jersey . the foods business the direct descendant of the original armour business which produces shelf stable canned meat products such as potted meat and vienna sausages and ready meals under the armour brand had sales of approximately 230 million in fiscal 2005 . 4 on december 15 2008 the dial henkel consumer goods inc moved into its new company headquarters at north scottsdale road and loop 101 just a few miles north of its old location . brands edit as well as dial soap major brands include aromasense borateem acquired 1988 boraxo acquired 1988 coast combat insect control systems fels naptha l.a. looks pure & natural purex acquired 1986 renuzit right guard dry idea and soft & dri acquired from gillette 2006 2 as part of procter & gamble s purchase of gillette soft scrub acquired from the clorox company sta flo tone soap trend laundry detergent 20 mule team borax acquired 1988 zout in april 2012 the company sold the coast soap soft & dri and pure & natural lines of products to brynwood partners vi lp . 5 see also edit arizona portal companies portal list of companies of the united states viad tower references edit defalco beth dial on global footing with henkel purchase associated press december 16 2003 a b head of henkel s dial soap unit resigns arizona republic cited by the ap august 27 2010 1 . bizjournals.com . 2 . henkel . brynwood adds coast soaps soft & dri deodorant to portfolio connecticut post april 20 2012 external links edit official website v t e henkel subsidiaries henkel corporation brands boraxo coast dial dry idea fa fels naptha loctite persil pritt purex renuzit right guard 20 mule team borax retrieved from https en.wikipedia.org w index.php title henkel corporation & oldid 741617010 categories companies based in scottsdale arizonahealth care brandsgreyhound lineshealth care companies of the united stateshenkel brandsmanufacturing companies based in arizonacompanies established in 1888hidden categories articles with peacock terms from may 2010all articles with peacock termsarticles with a promotional tone from may 2010all articles with a promotional tonewikipedia articles needing clarification from august 2011official website different in wikidata and wikipediacompanies with year of establishment missing navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 28 september 2016 at 16 47 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view