founded 1966 founder merv godfrey iven mackay headquarters mount waverley victoria australia products maps services cartography website ausway.com ausway is an australian cartography and publishing company that produces comprehensive street directories and maps . in addition to its directories ausway also produces laminated folded and rolled maps of varying sizes and formats 200dpi digital map images and index data . ausway markets a satellite navigation unit loaded with their mapping data branded as navway . contents 1 history 2 products 2.1 street directories 2.2 eway 2.3 gps 2.4 ausway android and iphone apps 3 online mapping 4 references 5 external links history edit seeking a higher quality street directory for melbourne merv godfrey and iven mackay began drawing maps by hand 1 for their proposed directory in 1961 . having produced road maps for petrol stations in the 1960s in his spare time godfrey took 12 months leave from his employer the government of victoria s state electricity commission to work on the directory . godfrey resigned from his job and worked with his wife to complete the publication . 2 in a second hand morris minor car mackay took the drawn maps and drove around checking each road and detail to confirm them . 1 after five years of meticulous research and pen and ink drawing their maps were ready for publication . the first edition of melway was released in may 1966 with a 2.50 price tag . 1 being twice as expensive as its nearest rival critics dismissed it as too expensive however the directory s higher quality prevailed and it sold well especially after receiving publicity from graham kennedy on the popular in melbourne tonight television variety show s new products segment . the directory was embraced by local residents the word melways quickly became a household name for street directory . with continuing success the company grew from godfrey s private residence in malvern 2 to an office location in mount waverley in 1985 . 1 in 1991 melway holdings changed its name to ausway publishing 3 and expanded into sydney in 1993 with the launch of the sydway directory into brisbane in 2005 with the brisway and into perth in 2010 with the melway perth . products edit street directories edit a copy of the 1st edition brisway atop an open copy of the 35th edition melway current directories produced by ausway are melway greater melbourne 44th edition released june 2016 4 melway large print edition a larger a3 sized version of the current edition melway ballarat edition 1 a separate directory to the melway containing 19 maps of ballarat and surrounding areas 5 sydway greater sydney & blue mountains plus central coast 15th edition released october 2009 6 brisway greater brisbane sunshine coast & gold coast plus toowoomba 5th edition released april 2010 7 melway perth greater perth plus albany bunbury geraldton and kalgoorlie boulder released december 2009 . 8 this street directory is derived from the perth streetsmart street directory a separate directory covering the central coast new south wales was integrated in the sydway directory since its 13th edition . eway edit the eway is an electronic copy of the melway brisway sydway and melway perth street directories . it includes the ability to print out maps calculate distances and quickly search for locations . it is only available for microsoft windows and is currently being updated in sync with the printed books . gps edit ausway also market a gps in car navigator known as navway . it includes navteq mapping and routing data as an alternative to the ubd derived data in sensis whereis mapping data . there are currently three models of navway m470 navway map the base model with ausway style roads lane guidance and a bluetooth hands free mobile phone connection 9 t470 navway with traffic similar to the m470 but with access to the tcm suna 10 traffic channel for live updates on congested and slow moving areas 11 p470 navway professional the high end model 12 ausway android and iphone apps edit an ausway app for android and iphone called aus map has been released . this app requires an internet connection since it downloads the map data as needed from www.street directory.com.au . melway sydway brisway and melway perth are all included along with other map scales from street directory.com . aus map includes the ability to act as a gps with onscreen direction instructions . at present 2013 the direction instructions are limited to onscreen only . no voice audio support . 13 online mapping edit ausway s directory products are searchable online through melbourne based virtual map australia s street directory.com.au site . the advertisement supported site is in competition to whereis a site by sensis the advertising and directories arm of telstra corporation . sensis owns universal publishers ubd directories rivals to ausway s publications and use that mapping data in their whereis site . references edit a b c d ausway corporate website our community history melway . ausway publishing . retrieved 25 december 2007 . a b impression pdf . mcpherson s printing group . summer 2001 . p. 5 . archived from the original pdf on 30 august 2007 . retrieved 25 december 2007 . asic free company name search . australian securities & investments commission . retrieved 25 december 2007 . melway edition 37 flexible cover . ausway publishing . retrieved 14 november 2009 . melway ballarat edition 1 . ausway publishing . retrieved 14 november 2009 . sydway edition 15 incl . central coast . ausway publishing . retrieved 14 november 2009 . ausway corporate website products product release dates . ausway publishing . retrieved 13 april 2009 . melway perth street directory flexible cover . ausway publishing . retrieved 14 december 2009 . navway m470 map . ausway . retrieved 4 january 2010 . http www.sunatraffic.com.au moreinfo.html navway professional gps street navigation navway with traffic . ausway . retrieved 4 january 2010 . navway professional gps street navigation navway professional . ausway . retrieved 4 january 2010 . melway mapps the future with iphone innovation . the sydney morning herald . 19 december 2010 . external links edit ausway street directory.com.au navway retrieved from https en.wikipedia.org w index.php title ausway & oldid 735642151 categories map companiespublishing companies of australiaprivately held companies of australiastreet directorieshidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais edit links this page was last modified on 22 august 2016 at 03 31 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view