branding and naming founded 1990 1990 founder danny altman headquarters berkeley california united states key people danny altman ceo eli altman creative director website ahundredmonkeys.com a hundred monkeys is a naming and branding company based in berkeley california . it was founded in 1990 by danny altman who previously co founded altman & manley a boston based advertising agency . a hundred monkeys is an independently owned consultancy with two main practice areas brand strategy and company and product naming . the company s names include inkling riverbed fitbit aria the libretto consortium for the gordon and betty moore foundation okta jut and tidepool . the naming practice is led by eli altman creative director who is also the author of don t call it that a naming workbook published in january 2014 by extracurricular press san francisco . 1 a hundred monkeys was called the best named naming company by steve rivkin and fraser sutherland in their book the making of a name . 2 references edit don t call it that on amazon . amazon . retrieved 4 march 2014 . the making of a name the inside story of the brands we buy steve rivkin fraser sutherland jack trout amazon.com books . amazon.com . retrieved 2013 05 13 . external links edit official website official blog a hundred monkeys on twitter a hundred monkeys on tumblr retrieved from https en.wikipedia.org w index.php title a hundred monkeys & oldid 743698854 categories branding companiescompanies based in san franciscocompanies established in 1990hidden categories official blog not in wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 19 41 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view