citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . april 2011 learn how and when to remove this template message think tank photo type private founded january 20 2005 ; 11 years ago 2005 01 20 1 founders doug murdoch mike strum deanne fitzmaurice and kurt rogers headquarters santa rosa california u.s. products camera bags photography bags camera cases laptop bags website thinktankphoto.com think tank photo is a u.s. based manufacturer that designs and sells camera bags and accessories designed for use by professional and advanced amateur photographers and multimedia producers specially those who use digital slr cameras . the company s products are designed with the working photographer in mind and many of think tank s camera bags are designed for the needs of the frequent air traveler . think tank photo was founded in 2005 in santa rosa california by designers doug murdoch and mike sturm and by professional photographers deanne fitzmaurice and kurt rogers . 2 history edit think tank camera bag before founding think tank photo doug murdoch was the vice president of design and production for lowepro usa the u.s. division of an international bag design company that produces products designed for photographic gear and other electronic accessories . murdoch was also part owner of fluxion inc. the company responsible for lowepro s designs from 1992 to 2001 . co founder mike strum worked with murdoch at lowepro and fluxion starting in 1995 and through 2002 . the two often collaborated on photographic bags and accessories and strum was the primary designer and sample maker for lowepro s popular dryzone 200 backpack 3 the first completely waterproof soft sided camera bag . murdoch and strum realized that the serious amateur and the professional photographer have different equipment and transportation needs than the hobbyist . they felt that many companies were producing bags that failed to meet the needs of the professional photographer so they collaborated with 2005 pulitzer prize winning photographer deanne fitzmaurice 4 and her husband 5 photojournalist kurt rogers . fitzmaurice and rogers embodied the needs of the photographers that murdoch and strum wanted to reach . fitzmaurice has traveled the world producing photographic stories for time newsweek us news & world report sports illustrated people and espn . she spent more than 18 years working as a photojournalist for the san francisco chronicle . rogers spent more than 27 years as a photojournalist with both the san francisco examiner and the san francisco chronicle . the company chose the name think tank because they consider themselves primarily an idea producing company focused on solving photographic needs by listening to the suggestions feedback and complaints from photographers and creating tools to solve their problems . the company s first product the airport addicted backpack 6 was designed specifically to fit in the overhead compartments of airplanes while still protecting a top end slr camera and lenses . the airport addicted featured lockable zippers a money and passport pouch and space for business cards . since the introduction of the airport addicted in 2005 the company s product line has expanded often with products that are the first of their kind . the think tank catalog now includes rolling backpacks modular harness systems shoulder bags digital holster bags laptop bags and more . in 2009 the company produced one of the first bags on the market aimed at the multimedia professional who utilizes digital slr cameras for video capture . references edit thinktankphoto.com whois dns & domain info domaintools . whois . retrieved 2016 10 14 . company history information from the demystifyingdigital.com article nature photographers online magazine the pulitzer prizes works . pulitzer.org . retrieved 2011 04 15 . http mediastorm.com contributor deanne fitzmaurice 53 canon digital photography forum external links edit think tank photo s website retrieved from https en.wikipedia.org w index.php title think tank photo & oldid 744370979 categories photography equipmentcompanies established in 2005companies based in californiahidden categories articles needing additional references from april 2011all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 october 2016 at 19 41 . text is available under the 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