industry retail founded melbourne australia 1977 founder aart van roest and amy van roest headquarters bella vista australia australia number of locations 140 area served australia key people amy van roest director products homewares manchester giftware small electrical furniture kitchenware services rav owner amy van roest kim vuong number of employees 850 parent copperart holdings pty limited website www.homeart.com.au homeart was a kitsch national chain of retail stores with outlets in every state in australia selling mostly homewares giftware and electrical products . contents 1 history 1.1 2001 rebranding 1.2 2010 logo update and changes 2 advertising 3 pop culture 4 references 5 external links history edit the origins of the company can be traced back to the eastern suburbs of melbourne and the iconic croydon stock yards flea market in 1970 . on 1 august 1979 mr and mrs aart and amy van roest s first store to carry the name of copperart was located in canterbury road blackburn victoria . followed shortly by its 6 other stores that were also in operation at that time . initially the business sold copper and brass wares from around the world grandfather clocks and wall clocks . there is an interesting story of how the company gained its name copperart and its later name of homeart basically it is the material the products were made from copper and the name of the original founder aart hence the coming together of the words copper and aart copperart . copperart sold mostly copper and brass products but the company expanded in the 1980s to include a broader range of homewares . 2001 rebranding edit previous homeart logo used from 2001 to 2010 by the year 2000 the product range in the copperart stores had changed dramatically and bore little resemblance to original concept and the once famous copper and brass had virtually disappeared . 1 in late 2001 copperart changed its trading name to homeart . it was believed that the copperart name implied only a small range of copper and copper related products which may have stigmatised the store when in fact the stores sold a wide range of products such as manchester clocks including grandfather clocks electrical homewares dolls furniture sports & leisure and outdoor . 2 2010 logo update and changes edit in mid 2010 homeart updated its logo replacing the large roof with a smaller more subtle one giving it a more modern look . the font and colour were also changed to a more modern style and distinctive homeart orange . advertising edit through its heavy use of television advertising copperart became a very well known australian company . copperart used the well known pete smith in television commercials during the 1990s . pete smith is probably best remembered for his voiceovers on sale of the century . the don lane show and graham kennedy s in melbourne tonight . however into the 2000s decade these mediums were not utilized and large catalogue distributions were the companies choicet in 2009 homeart returned to television with the use of an advertisement toward the end of the year to promote its goods for the christmas season . pop culture edit copperart was featured several times in the early 1990s on the sketch comedy show fast forward . the sketches were send ups of copperart s television commercials with comedian steve vizard acting as pete smith the television announcer copperart used for its commercials . references edit homeart about us careerone external links edit homeart website copperart tv commercial 1991 copperart tv commercial 1988 retrieved from https en.wikipedia.org w index.php title homeart & oldid 722978469 categories retail companies of australia1977 establishments in australiacompanies established in 1977 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 31 may 2016 at 07 44 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view