that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . may 2013 learn how and when to remove this template message judy s book type private headquarters seattle united states area served worldwide founder s andy sacks co founder chris devore co founder key people david niu board member geoff entress board member andy liu board member mike ma board member ali alami general manager industry internet employees 7 subsidiaries snappd.it website www.judysbook.com type of site local social search local ratings and reviews advertising banner ads referral marketing launched 2004 current status active judy s book is a social search tool and online yellow pages used by millions of registered users across the united states to find the best deals discounts and coupons and to locate local businesses and professionals such as physicians restaurants dentists dry cleaners pizza restaurants and plumbers and rate and review them . 1 contents 1 history 1.1 marketing tactics 1.2 deadpooled 2 change of ownership and management 3 references history edit in 2004 friends and entrepreneurs andy sack founders co op kefta abuzz firefly network 2 3 and chris devore founders co op sapient corporation adjacency 3 founded judy s book with a 2.5 million seed funding that they were able to raise . 4 the social networking based local search tool allows small businesses to promote themselves and users to browse through listings to locate businesses and professionals in their area and rate and review their experiences . 3 5 according to the official website the idea of judy s book was inspired by co founder andy sack s mother in law judy albert who kept a little green book full of lists and shopping tips and other favorites that she d share with family and friends to help them find the best of everything . seth godin described the start up as craig s list meets zagats meets orkut . 6 the website allows small mid and even large sized businesses to submit all promotions and deals they have so that users can then easily navigate through them and keep up with the latest offerings . 7 registered users can browse through local and online stores and even post deals coupons or any other sales they learn of and further enhance existing postings by providing more detailed information and adding personal reviews ratings and tags . 3 marketing tactics edit in 2005 in an effort to get the website off the ground the company offered ipods to anyone who submitted 50 reviews of local businesses . while the then owners and founders of judy s book andy and chris refused to reveal how many people won ipods or how many reviews were submitted sack announced that their marketing efforts were successful as the website saw a 50 60 % increase in reviews and member registrations every month . 8 in 2006 the website gave out 100 gift certificates every day from february 16 until march 5 to the person who had written the most reviews that day . 9 10 also in 2006 in an attempt to further increase traffic to the website judy s book announced that it was partnering with local.com . 5 all reviews written on judy s book were included in local.com s search results . 5 in 2006 judy s book claimed trademark on the term social search . 11 12 deadpooled edit after burning through 10.5 million in capital that was raised over the three years of its operation and unable to generate enough revenue to keep the website afloat the company began looking for a new buyer . 13 judy s book was deadpooled in october 2007 . 14 change of ownership and management edit in october 2008 nearly one year from the day judy s book laid off nearly all of its staff and was declared deadpooled seattle based angel investors geoff entress madrona venture group david niu founder of buddytv and andy liu ceo of buddytv bought the company from the original founders andy and chris . 6 11 15 the group are currently working together on another venture capital founders co op . however in an interview with one of the owners andy liu noted that the purchase of judy s book took place before they invested in the internet incubator founders co op . while none of the investors were willing to reveal how much was paid in its acquisition it is assumed to be far less than the 10.5 million the original founders had put in the start up . 6 the website is currently led by general manager ali alami . in june 2012 the new management of judy s book launched kidscore which is an at of glance measure of a places kid friendliness . references edit posts about judys book . tech crunch . retrieved 7 march 2011 . crunchbase . andy sack . people . crunchbase . retrieved 13 march 2011 . a b c d cook john 2 september 2004 . venture capital checkbooks open for judy s book startup . seattle post intelligencer . retrieved 7 march 2011 . kontzer tony . local search market heating up local search companies such as judy s book and truelocal are finding a niche in google s shadow . information week . retrieved 7 march 2011 . a b c judy s book local.com partner . northwest innovation . retrieved 7 march 2011 . a b c crunch base . judys book . companies . crunch base . retrieved 7 march 2011 . cite error invalid ref tag ; name techcrunch1 defined multiple times with different content see the help page . green heather . businesses talk back at judy s book . bloomberg businessweek . retrieved 7 march 2011 . tedeschi bob 15 august 2005 . an ipod for your thoughts a web site offers incentives to reviewers . new york times . retrieved 7 march 2011 . earn rewards for sharing your advice ; judy s book will give away 100 gift certificate every day to person who writes the most reviews . dbusiness news . retrieved 7 march 2011 . top news . judy s book starts gift certificate promotion . northwest innovation . retrieved 7 march 2011 . a b cook john . judy s book reborn with new investors . tech flash . retrieved 7 march 2011 . mills elinor . judy s book gets trademark for social search . cnet news . retrieved 7 march 2011 . cook john 23 october 2007 . judy s book cuts staff looks for a buyer . seattle post intelligencer . retrieved 7 march 2011 . kaplan dan . judy s book follows backfence collapses . venture beat . retrieved 7 march 2011 . krasilovsky peter . how yelp beat judy s book . digital media wire . retrieved 7 march 2011 . retrieved from https en.wikipedia.org w index.php title judy % 27s book & oldid 739738957 categories internet search enginessocial networking servicescompanies based in seattleinternet properties established in 2004social searchhidden categories pages with reference errorspages with duplicate reference namesarticles with a promotional tone from may 2013all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history 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