subsidiary industry consumer products founded 1932 ; 84 years ago 1932 1 area served worldwide products home appliances parent newell brands website www.rivalproducts.com the rival company is an american manufacturer of small appliances that produced products under the bionaire crock pot fasco patton pollenex rival simer and white mountain brands . they became a wholly owned subsidiary of holmes products corp. in 1999 and are now a brand of sunbeam products a subsidiary of jarden corporation which purchased holmes in 2005 . it is now part of the newell brands company . history edit rival was founded in 1932 by henry j. talge as the rival manufacturing co. which specialized in die casting . they soon began producing food preparation products under the o mat line such as the juice o mat juicer can o mat can opener and broil o mat broiler . after shutting down to produce ammunition during world war ii rival expanded their product lines in the post war era . they acquired waverly products inc. expanding their products into the home appliances market with waverly s popular steam o mat iron . 2 in 1963 the company was sold to stern brother investment bank and went public in 1964 . soon after they acquired titan manufacturing company and their line of portable electric heaters . in 1970 they acquired naxon utilities corp. makers of a little known product called the bean pot slow cooker . rival re introduced the bean pot as the crock pot in 1971 and it quickly became one of their top products . 2 rival went private again in 1986 but became a publicly traded company again in 1992 . 2 after going public again they acquired the simer pump company pollenex corp white mountain freezers patton electric company inc. fasco consumer products and bionaire inc. during the 1990s . 2 3 however in february 1999 rival was acquired by holmes products corp a manufacturer of air handling products such as fans heaters humidifiers and filters markets in which rival was also a major player . 4 holmes continued marketing rival s products under the rival products brand name until they were acquired by jarden corporation in 2005 . 4 jarden s sunbeam products inc. subsidiary continues to manufacture products under the rival and holmes brands although crock pot was spun off as its own brand and its slow cookers no longer feature the rival logo and bionaire and patton have become jarden subsidiaries . 5 the rival brand name and logo are also licensed by wal mart for some of their store brand small appliances . 6 external links edit jarden brands rival products crock pot the original slow cooker references edit the rival company company history . funding universe . retrieved 2009 11 24 . a b c d http www.fundinguniverse.com company histories the rival company company history.html http www.allbusiness.com company activities management company structures ownership 7207899 1.html a b http www.allbusiness.com banking finance financial markets investing securities 6746257 1.html http www.jardencs.com brands.aspx http www.rivalproducts.com manuals manuals bl 706 43 79186822 . pdf v t e newell brands newell company rubbermaid newell rubbermaid sanford l.p. elmer s products jarden corporation writing utensils sharpie paper mate dymo expo elmer s krazy glue liquid paper parker uniball prismacolor x acto waterman consumer solutions bionaire breville uk crock pot foodsaver health o meter holmes mr. coffee oster patton rival sunbeam villaware outdoor solutions coleman jostens k2 marmot pure fishing abu garcia berkley penn shakespeare rawlings adio exofficio madshus marker v lkl tools irwin industrial tools lenox tools commercial products rubbermaid commercial products baby and parenting graco nuk aprica baby jogger home solutions rubbermaid calphalon goody contigo bubba branded consumables first alert jarden home brands diamond pine mountain ball bernardin lehigh crawford mapa loew cornell united states playing card company bicycle bee hoyle kem waddington yankee candle resistat rino tuff weed warrior yorker process solutions jarden zinc products jarden plastic solutions jarden applied materials retrieved from https en.wikipedia.org w index.php title the rival company & oldid 730771351 categories home appliance manufacturers of the united statesdefunct manufacturing companies of the united statescompanies established in 1932pearson plc navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 21 july 2016 at 00 38 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view