please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . november 2008 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . october 2010 learn how and when to remove this template message learn how and when to remove this template message universal robina corporation logo used since 2016 type public traded as pse urc industry manufacturing founded 1954 founder john gokongwei headquarters ortigas center pasig philippines area served nationwide key people lance gokongwei president and ceo products confectionery snack foods grocery and convenience foods beverages parent jg summit holdings subsidiaries griffin s foods new zealand website www.urc.com.ph universal robina corporation urc is a filipino company based in pasig city philippines . it is one of the largest food and beverage companies in the philippines . 1 former logo used until 2016 . contents 1 history and profile 2 see also 3 references 4 external links history and profile edit universal robina corporation urc traced its beginnings all the way back to 1954 . john gokongwei jr. was doing very well then as a trader importer . he had learned the trade when his father died before the war and had worked hard through the war and postwar years to prosper . however while he thrived he took a long hard look at his company and correctly predicted that trading would remain a low margin business . on the other hand a successful manufacturer controlling its own production and distribution would command more profitable margins . mr. gokongwei decided to construct a corn milling plant to produce glucose and cornstarch universal corn products ucp the first building block of the company that would become urc . for a time business was good . however mr. gokongwei was still looking ahead working with an eye towards the future . while the business was doing very well it was producing essentially a commodity which a customer could easily access elsewhere . to stay ahead in the game the future billionaire had to diversify by producing and marketing his own branded consumer foods similar to the multinational companies in the philippines like nestle and procter & gamble . in a sense he wanted to put up the first local mnc borne out of their best practices . thus in 1961 consolidated food corporation was born . their first home run product was blend 45 the first locally manufactured coffee blend dubbed as the pinoy coffee . this became the largest selling coffee brand in the market even beating market leaders caf puro and nescafe . after coffee came chocolates . nips a panned chocolate similar to m & ms was a staple of filipino childhood . in 1963 robina farms started operations beginning with poultry products . this was also the beginning of the vertical integration of the gokongwei businesses as the farms would be able to purchase feeds from ucp in the future . later that decade robichem laboratories would be put up to cater to the veterinary needs of the farms businesses . robina farms expanded as it entered the hogs business in the latter part of the 70s . 1966 saw the establishment of universal robina corporation which pioneered the savory snacks industry in the philippines through its chiz curls chippy and potato chips under the jack n jill brand . other snack products would follow over the years as the company successfully introduced market leaders like jack n jill pretzels pretzels piattos fabricated potato chips and maxx hard candy . the coming decades saw more acquisitions and expansion . in the early 1970s the gokongwei family entered the commodities business through the formation of continental milling corporation for flour milling and production . the late 1980s brought the acquisition of three sugar mills and refineries under urc sugar . these two businesses provided stable cash flows and allowed for further vertical integration in the supply chain to help urc weather any volatility in the cyclical commodities markets . in line with this strategy the late 1990s saw the entry of urc into the plastics business through urc packaging . as the businesses became more diversified the companies were slowly integrated in order to streamline operations and minimize costs . in 2005 the present structure of the group was completed . all the different companies are now organized under universal robina corporation divided into three focused groups the branded consumer foods group composed of bcfg domestic including packaging and urc international for the production and sale of snacks beverage and grocery products the agro industrial group composed of universal corn products robina farms and robichem for the production and sale of animal feeds day old chicks hogs and veterinary medicine and the commodity foods group with the sugar and flour divisions for the production of flour and sugar and for sugar milling and refining services . urc is a core subsidiary of jg summit holdings inc. jgshi which is one of the largest business conglomerates listed in the philippine stock exchange . 1 urc owned the philippine basketball association franchise great taste coffee makers which played from the inaugural 1975 season to 1992 when the company sold the team to sta . lucia realty . the coffee makers won 6 pba championships . see also edit companies portal philippines portal john gokongwei jg summit holdings references edit a b http www.urc.com.ph universal robina corporation website external links edit official website v t e pse composite index companies of the philippines ayala aboitiz equity ventures alliance global ayala land aboitiz power bdo bloomberry resorts bpi dmci edc emperador first gen globe gt capital ictsi jollibee jg summit lt group metrobank megaworld meralco metro pacific petron pldt robinsons land semirara mining sm investments san miguel sm prime universal robina v t e jg summit holdings founder and chairman emeritus john gokongwei current businesses cebu pacific jg summit petrochemical corporation meralco 27.1 % stake pldt minority stake robinsons bank robinsons land corporation robinsons malls robinsons retail holdings united industrial corporation limited a singapore listed company universal robina corporation former businesses digital telecommunications philippines1 including sun cellular related articles john gokongwei 1acquired by pldt in 2011 . headquarters pasig city retrieved from https en.wikipedia.org w index.php title universal robina & oldid 742546360 categories universal robinaconfectionery companiessnack food manufacturers of the philippinesdrink companies of the philippinesfood and drink companies of the philippinescompanies established in 1954companies listed on the philippine stock exchangecompanies based in pasigphilippine brandshidden categories articles needing additional references from november 2008all articles needing additional referencesarticles with a promotional tone from october 2010all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais simple englishti ng vi t edit links this page was last 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