september 2016 . type subsidiary industry consumer electronics founded october 14 2011 ; 4 years ago 2011 10 14 founder sonny vu john sculley daniel dang number of locations 3 key people sonny vu president ceo john sculley daniel dang products wearable technology home automation parent fossil group website misfit.com misfit wearables inc also known as misfit is an american consumer electronics company founded in 14 october 2011 specializing in wearable technology that utilizes sensors and home automation products . 1 2 3 misfit s wearable activity trackers are unique in design and count sleep calories and basic steps that can be synced to a mobile app on a compatible smartphone . 4 5 6 misfit was co founded by sonny vu sridhar iyengar and john sculley . 7 8 vu and iyengar previously co founded agamatrix a company that made the ibgstar the first fda approved iphone medical device . 1 9 10 john sculley is a former apple ceo 1 and vu is the current president and ceo . 11 in november 2015 misfit was acquired for 260 million by fossil group . 12 contents 1 history 2 partnerships 3 products 3.1 shine 3.2 flash 3.3 connected home 4 references history edit misfit was founded in 14 october 2011 . 13 its name honors steve jobs who died the day the company was founded . 2 3 it was inspired by the 1997 commercial which debuted apple s think different slogan here s to the crazy ones . the misfits . the rebels . the troublemakers . the round pegs in the square holes . 10 misfit wearables first product shine launched via an indiegogo campaign in 2012 . 3 9 the campaign reached its goal of 100 000 within ten hours and raised 846 675 in its campaign that lasted just over two months . 4 9 the co founders used the crowdsourcing campaign to get feedback about the product and the market for activity trackers and wearable technology . 14 in april 2012 misfit raised 7.6 million in its series a funding . 1 4 in december 2013 misfit secured 15.2 million in series b funding for research and development of products that are expected to be released in 2014 . 15 the series b funding round was headed by li ka shing s horizons ventures and joined by translink capital and the coca cola company . previous investors including founders fund khosla ventures norwest venture partners o reilly alphatech ventures max levchin and inctank also participated in the company s series b round . 4 7 the company released flash a water resistant fitness band with battery life of about 6 months in november 2014 . it lacks a heart rate monitor . it is priced in the range of 50 now down to 30 . 16 later that year a health insurance company offered discounts to customers who reach exercise goals set by the company as measured by a misfit band . 17 in january 2015 misfit announced they are moving beyond fitness to home automation and smartphone controls . users of misfit s flash and shine wearable will be able to control light bulbs door locks thermostats and home entertainment centers from their wearable device . 18 in april 2015 the company launched the misfit 2.0 app update which included integrations of other applications such as spotify and yo and the ability to sync with the company s home automation products like beddit . 19 20 in november 2015 misfit was acquired by fossil group for 260 million . following the acquisition misfit announced the release of ray a jewelry like activity tracker 21 and specter bluetooth earbuds the company s first headphones product . 22 partnerships edit misfit partnered with coca cola to launch coca cola red shine activity trackers for the company s north american rewards program . they were also behind the coca cola summer 2013 campaign get the ball rolling . in 2014 misfit partnered with coke s hospitality program for the 2014 olympic games by distributing shines to olympians vip guests and fans along the olympic torch relay . 23 after victoria s secret launched its vs sport line the women s clothing and lingerie company partnered with misfit to produce a vs inspired pink shine . 24 25 in 2015 misfit announced a partnership with swarovski to launch a swarovski shine collection that combines swarovski s crystal jewelry with misfit s shine . the line has two wearable products one of which is the first solar powered activity tracker produced by misfit . the wearables are both waterproof and the line also has nine additional accessories all jointly designed by both companies . 26 27 misfit partnered with speedo in 2015 to release the speedo shine a water resistant activity tracker that can monitor a swimmer s laps in a pool as well as other daily activities and sleep . 28 products edit shine edit the shine is the flagship product produced by misfit . it is an activity tracker made of aircraft grade aluminum that gives users insights into how much they are moving and sleeping . 14 29 misfit released a companion iphone app to track fitness goals to coincide with shine s launch . 30 31 in december 2013 misfit released its shine android app . 4 5 shine is capable of tracking a variety of activities including walking running cycling swimming and sleeping . 2 14 shine also tracks sleep depth . shine is about the size of two quarters and can be worn in a variety of ways including a wristband necklace or attached to clothing via a magnetic clip . 30 32 it is water resistant up to fifty meters and does not require charging . 32 33 in november 2015 shine 2 was launched . the second generation device is thinner than its predecessor has a different type of lights on its face and maintains the same features and battery life . 34 flash edit the flash is the second activity tracker product produced by misfit . it is made of soft touch plastic that come in seven colors . the flash is a lower priced and more casual wearable compared to the shine but has similar capabilities such as tracking steps sleep cycling and calories burned . initial versions were labelled as being waterproof and listed swimming as a trackable activity however later versions are water resistant and no longer support swim tracking . the activity information is also paired with a mobile app . 35 36 in july 2015 misfit launched the link a squeezable clicker that connects to the misfit app becoming a remote control for the applications functions such as pausing a song . 37 38 connected home edit misfit has several smart home products such as the beddit sleep monitor a sleep monitoring strip that fits over a mattress as well as the bolt smart bulb a wirelessly connected color changing light bulb . 39 the bolt smart bulbs also function as alarm clocks that can be connected to misfit s sleep monitoring devices such as shine flash or beddit . the lightbulbs support color combinations that create light scapes resembling sunsets sunrises bright days or other scenes . 40 misfit home includes a mobile app for ios and android operating systems as well as additional smart home capabilities such as wireless controls for lights locks and thermostats . 41 references edit a b c d brian dolan 28 april 2012 . agamatrix founders misfit wearables raises 7.6 million . mobi health news . retrieved 5 june 2014 . a b c dan munro 14 november 2012 . misfit adds shine to wearable health . forbes . retrieved 5 june 2014 . a b c samuel gibbs 5 november 2013 . misfit shine fitness tracker review small and perfectly formed . the guardian . retrieved 5 june 2014 . a b c d e liz gannes 4 december 2013 . misfit wearables raises 15.2 m on back of shine even as founder dismisses activity trackers . all things d. retrieved 5 june 2014 . a b kim mai cutler 2 december 2013 . misfit wearables finally launches an android app for its activity tracker the shine . techcrunch . retrieved 5 june 2014 . zach rosenberg 27 february 2014 . what s the secret to making wearables that people actually want . wired . retrieved 5 june 2014 . a b kim mai cutler 4 december 2013 . misfit raises 15.2 m from li ka shing s horizons ventures for its activity tracker the shine . techcrunch . retrieved 5 june 2014 . chris o brien 8 january 2014 . ces 2014 hardware start ups are big at consumer electronics show . la times . retrieved 5 june 2014 . a b c misfit shine an elegant wireless activity tracker . indie gogo . retrieved 5 june 2014 . a b kim mai cutler 27 april 2012 . misfit wearables the startup from agamatrix s founders former apple ceo john sculley raises 7.6 m . techcrunch . retrieved 5 june 2014 . john carpenter 11 february 2014 . wearable devices are growing on us regardless of the reason panel says . chicago tribune . retrieved 5 june 2014 . rao leena 12 november 2015 . fossil just bought this wearable tech company . fortune . retrieved 10 february 2016 . sec form d misfit wearables corp . united states securities and exchange commission . retrieved 5 june 2014 . a b c anton root 15 january 2013 . misfit wearables crowdfunding campaign for shine nears end . crowdsourcing . retrieved 5 june 2014 . misfit wearables raises 15 million hints at new product . histalk connect . 4 december 2013 . retrieved 5 june 2014 . http www.cnet.com products misfit flash get fit and get paid nbc news 2014 8 dec jared newman pc world . misfit moves beyond fitness with home automation and smartphone controls . january 28 2015 . february 3 2015 . aldrin calilim april 15 2015 . misfit for ios goes 2.0 with new design flash integrations and more . appadvice . retrieved april 28 2015 . tyler lee april 16 2015 . misfit 2.0 launched with new features . ubergizmo . retrieved april 28 2015 . misfit s new ray tracker is a legitimately good looking wearable lauren goode january 5 2016 the verge retrieved february 6 2016 misfit s first headphones are a pretty pair of wireless earbuds sean o kane january 6 2016 the verge retrieved february 10 2016 jay moye april 21 2014 . more than the next shiny object why coke is investing in wearable tech . coca cola . retrieved february 12 2015 . staff writer november 21 2014 . holiday wearables that shine . smarty fitness . retrieved february 12 2015 . brian p. rubin november 25 2014 . under wearable tech from victoria s secret incredible smart bra . wearable world news . retrieved february 12 2015 . sarah perez january 5 2015 . misfit debuts a new swarovski shine wearables collection featuring crystal jewelry solar charging . techcrunch . retrieved february 12 2015 . adi roberson january 5 2015 . misfit s new solar powered fitness tracker is a giant swarovski crystal . the verge . retrieved february 12 2015 . vincent james august 18 2015 . the speedo shine is a misfit by another name . the verge . retrieved september 22 2015 . the next big things in wearable tech . cnbc . retrieved 5 june 2014 . a b misfit shine review . gadgetmac . 13 january 2014 . retrieved 5 june 2014 . katie fehrenbacher 23 july 2013 . a weekend with misfit s shine an activity tracker for people tired of fugly fitness gadgets . gigaom . retrieved 5 june 2014 . a b kyle vanhemert 16 august 2013 . how the misfit shine reinvents what a