natural type agricultural cooperative founded 1933 1933 headquarters lake wales florida united states members 1100 1 website floridasnatural.com florida s natural growers is an agricultural cooperative based in lake wales florida . it is currently owned by over 1 100 grower members . contents 1 history 2 products and marketing 3 references 4 external links history edit florida s natural growers was founded in 1933 as florida citrus canners cooperative . its initial operations included canning juice and grapefruit sections for its members 2 and in 1938 began extracting juice with automated machines . during world war ii the company produced concentrated orange juice for the military ; after the war 80 % of the juice the company produced was in frozen concentrate form to meet consumer demand for the relatively new convenient form . in the 1960s consumer demand shifted to fresh squeezed orange juice and frozen concentrate sales declined while demand for chilled juices increased . in 1969 the cooperative took the name citrus world and adopted the current name in 1998 . it is currently composed of 12 growers waverly growers cooperative lake placid cooperative ben hill griffin inc. haines city citrus growers association orange growers marketing association lake wales citrus growers association hunt brothers cooperative citrus marketing services inc peace river packing company dundee citrus growers association winter haven citrus growers association and umatilla citrus growers association . 3 in 1987 consumer demand for premium juices that are not made from reconstituted concentrate increased leading to the creation of the florida s natural brand which would later become the name of the cooperative itself which consists only of freshly squeezed pasteurized juice which contains no additional ingredients . the company also added ruby red grapefruit juice to its line of products and is also known for introducing the resealable pour spout to its cartons a design which went on to be used throughout the industry for premium juices and other beverages . the company purchased sun pac foods in 2000 and began shipping premium orange juice to china . in 2001 the company opened grove house a visitor s center across the street from its lake wales florida processing plant . 4 grove house is open daily except sunday and is closed from memorial day through the last day of september . products and marketing edit florida s natural growers advertising florida s natural produces not from concentrate citrus juices mainly orange juice under the florida s natural and donald duck brand names . the cooperative also produces fruit snacks introduced in 2006 . au some snack naturally inc. located in new jersey produces florida s natural brand fruit snack line under a brand licensing agreement . these products are currently packaged in china ; the fruit juice concentrates used are all from u.s. fruit sources . the company s primary marketing strategy is to differentiate itself from main competitors simply orange minute maid and tropicana . it does this by emphasizing its cooperative organization we own the land we own the trees we own the company . by comparison simply orange and minute maid are both owned by coca cola while tropicana is owned by pepsico . for a long time it was the only national orange juice maker that used only american grown fruit grown by its cooperative members primarily in polk county florida in its products . nearly all other juice makers use a mix of domestic and imported citrus fruit . 5 references edit florida s natural growers . funding universe . retrieved 15 may 2010 . florida s natural growers reports outstanding financial results . vending market watch . 26 nov. 2008 . http www.floridasnatural.com co op meet the co op grove house a fruitful escape for tourists . news chief . march 29 2001 . http www.floridasnatural.com fun stuff where does your juice come from external links edit florida s natural retrieved from https en.wikipedia.org w index.php title florida % 27s natural growers & oldid 650805793 categories 1933 establishments in floridajuice brandsagricultural marketing cooperativescompanies based in polk county floridalake wales floridaorganizations established in 1933 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages bahasa indonesia edit links this page was last modified on 10 march 2015 at 20 12 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view