information street address 30354 mulholland highway city cornell state california postal code zip 91301 coordinates 34 06 35 n 118 47 17 w 34.109585 n 118.788173 w 34.109585 ; 118.788173 coordinates 34 06 35 n 118 47 17 w 34.109585 n 118.788173 w 34.109585 ; 118.788173 website official website the rock store is a restaurant in cornell on mulholland highway in the santa monica mountains los angeles california . it is popular with motorcyclists and celebrities . contents 1 history 2 police presence 3 references 4 external links history edit it is a humble but infamous hangout is like a church for wayward souls whose paths to heaven are found with throttle in hand in the words of zapata espinoza writing for mountain bike magazine the gathering of the tribe at the rock store is unlike any other . there are ... over revving canyon racers in their full leather regalia celebrities riding expensive bikes vintage old timers on ratty indians bourgeois bikers with their chaps and nike air stupids dual sport riders in their mx gear freaks on v 8 powered trikes there s even a group of two wheeled freemasons . it s a wonderful collection of humanity and two wheels where diversity isn t just tolerated it s celebrated . 1 the location originally held a hot springs resort . 2 during the great depression and prohibition the owner was allegedly a bootlegger . 2 the resort attracted celebrities such as cecil b. demille and rudolph valentino who came up here and laid in the hot water baths and they drank the whiskey . 2 in the 1940s and 1950s it was home to a gas station . the rock store opened in 1961 as a grocery store later becoming a common motorcycle pit stop . 2 3 4 5 it attracted motorcyclists and celebrities including tom arnold robert blake james cameron harrison ford john goodman hulk hogan billy idol jesse james k.d. lang matt leblanc jay leno steve mcqueen nick nolte arnold schwarzenegger john travolta barry van dyke and eddie van halen . 2 6 7 8 9 10 11 the wall street journal has called it a celebrity hangout where hollywood s motorcycle riders like to congregate 12 and the los angeles times referred to it as one of best known biker pit stops in the world and the mecca 13 of motorcycles . 11 it is located at 30354 mulholland highway cornell california . ed and veronica vern savko have run the rock store since they purchased it in 1963 . 8 9 11 ed savko died in april 2012 . police presence edit the california highway patrol have paid special attention to the area . in 1986 240 customers were cited in a single day . 14 in 1989 the chp established a roadblock to crack down on illegal motorcycle racing near the rock store . this two mile closure led to an 85 % drop in business . 11 15 references edit espinoza zapata may 2000 us them us mountain bike p. 16 a b c d e natt steve april 2002 . great destinations the rock store . motorcycle consumer news . bowtie press . access date requires url help the rock store official site 2010 retrieved 2010 08 31 berk joe march april 2006 destinations the rock store malibu california motorcycle classics ogden publications retrieved 2010 08 31 milich ed july 2010 in praise of the sunday morning ride motorcyclist magazine primedia p. 108 the rock store where hollywood and harleywood meet . motorcyclist magazine . primedia . june 2002 . access date requires url help duke kevin 2004 09 01 . rock store star studded hangout . motorcycleusa . retrieved 31 august 2010 . a b l.a. s biking celebs bring a roaring trade to ed and vern s . people weekly . 1989 05 15 . access date requires url help a b l.a. s biking celebs bring a roaring trade to ed and vern s . people weekly . 1989 05 15 . p. 89 . access date requires url help cast as a killer tv detective robert blake faces charges that he murdered his wife con artist bonny bakley to escape a marriage he loathed . people weekly . 2002 05 06 . access date requires url help a b c d cheevers jack 1989 10 16 . biker crackdown puts cafe in slow gear . los angeles times . p. 3 . access date requires url help white joseph 2010 05 12 . car companies scenic drives . wall street journal . access date requires url help wharton david 1992 06 26 . summertime discoveries if you ve exhausted the usual tourist spots here are some destinations off the beaten path . easy riders descend on area s motorcycle mecca . los angeles times . p. 25 . access date requires url help braun stephen 1986 01 20 . easy rider ritual sundays at the rock store are strictly for bikers and their glittering machines . los angeles times . p. 1 . access date requires url help curtiss aaron 1990 06 25 . mulholland is open road again . los angeles times . access date requires url help external links edit wikimedia commons has media related to the rock store . official website retrieved from https en.wikipedia.org w index.php title the rock store & oldid 727044003 categories drinking establishments in californiamulholland highwaymotorcycling subculturerestaurants in the greater los angeles areasanta monica mountainsrestaurants established in 19631963 establishments in californiahidden categories pages using citations with accessdate and no urlcoordinates on wikidatacommons category with page title same as on wikidatause dmy dates from september 2010 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages add links this page was last modified on 26 june 2016 at 07 51 . text is available under the creative commons attribution sharealike license ; additional terms may 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