clothing founded 1990 headquarters dorval montreal quebec canada number of locations 252 company owned stores ; 463 franchised stores january 2011 1 products lingerie parent l brands website lasenza.com la senza corporation is a canadian fashion retailer based in dorval quebec that sells lingerie and intimate apparel . the la senza brand is currently owned by l brands which operates and owns la senza stores in canada and uses a franchise model for the operation of stores outside canada . 2 contents 1 history 1.1 uk and ireland 2 india 3 labels 3.1 lola and coco 3.2 robin antin 4 advertising 5 references 6 external links history edit since its first store opened in 1990 the company has grown to include more than 300 stores in canada . 3 a further 487 stores under the la senza brand operate in 45 other countries worldwide via licensing franchise and cooperation agreements . 4 in 2006 la senza was purchased by limited brands of columbus ohio for 628 million in cash . 5 la senza s products focus on lingerie and nightwear but also include loungewear daywear and accessories . the concept is similar to that of victoria s secret which is also owned by the limited brands corporation . uk and ireland edit businessman theo paphitis bought the united kingdom and ireland franchise called la senza uk and began expanding it eventually with sub franchises in parts of the european union . in july 2006 paphitis sold the company to private equity company lion capital for a reported 100m . 6 paphitis left the board and is no longer a shareholder 7 and in the spring of 2011 set up the new lingerie firm boux avenue . 8 on 23 december 2011 la senza uk filed for administration citing trading conditions as one of the conditions for closure . the company stated that it had 2 600 uk staff at 146 stores and 18 concessions and announced plans to close 80 stores . 9 on 9 january 2012 kuwait based international retail franchise operator alshaya announced it had reached agreement to take control of much of the ongoing la senza business in the uk . under an agreement with kpmg administrators to la senza uk alshaya uk limited acquired exclusive franchise rights for the la senza brand in the uk for an undisclosed sum . alshaya said it would retain 60 stores securing around 1 100 jobs while ensuring the continuation of a strong and popular brand on the uk high street . 10 the deal and subsequent plans for the business which included new product collections and store redesigns represented a planned investment of around 100m in the uk retail sector over the next two years by alshaya . 11 12 difficult trading conditions however continued and by june 2014 administrators were once again appointed to the struggling uk sector of the la senza business . by this time the group was under the ownership of marnixheath which was operating 55 stores in the uk employing 752 people . 13 india edit la senza manufactures some of its products near kancheepuram in south india . 14 la senza operates out of malls in india as well . 15 labels edit similar to most fashion brands la senza owns and operates other labels including la senza girl clothing stores for teenagers as well as clothing for younger children la senza express stores for bras and panties and la senza spirit for activewear . lola and coco edit in 2008 la senza launched lola and coco by la senza aimed at high school and university students much like pink by victoria s secret . 16 robin antin edit in 2008 the creator of the pussycat dolls robin antin was asked to design a pussycat doll inspired lingerie collection for the la senza brand . the collection uses fabrics imported from italy and spain . antin says the words for me on this collection are flirtatious fashion and fun 17 advertising edit similar to victoria s secret la senza uses high profiled fashion models to endorse their product . models such as lauren gold petra n mcov isabeli fontana bianca balti yamila d az doutzen kroes daniela pestova sophie anderton rebecca romijn caroline winberg emma heming jessica stam maria sokolovski and niclyn rendall have been featured in an array of campaigns . 18 la senza does not limit their advertising to high fashion models and often uses high profile celebrities to endorse their brand . previous celebrities to endorse the brand include strictly come dancing s tess daly ex hollyoaks actress gemma atkinson and english footballer gary lineker s wife and commercial print model danielle lineker . 19 references edit brands 2010 annual report moin david 20 october 2011 . wexner wary of overseas sees limited sales of 20b . women s wear daily wwd . retrieved 19 december 2012 . la senza about la senza limited brands limited tries la senza on for size . new york times . 16 november 2006 . retrieved 26 october 2012 . la senza sold to lion capital . fashionunited.co.uk . 2006 07 13 . retrieved 2006 07 13 . theo paphitis considers la senza rescue.html . 2011 12 18 . retrieved 2011 06 12 . dragon takes the plunge into lingerie 2296348.html . the independent . london . 2011 06 12 . retrieved 2011 06 12 . la senza to enter administration in uk . bbc news . 2011 12 23 . dunkley dan 2012 02 06 . rescue deals come back into fashion . financial news . dow jones & company . retrieved 2012 02 17 . blacks leisure sold for 20m while la senza finds buyer . bbc news . 2012 01 09 . http www.ameinfo.com 286438.html la senza lingerie chain in uk goes back to administration . the uk news . retrieved 3 july 2014 . bhalla nita 22 may 2012 . these indian village women know victoria s secret . daily news and analysis . chennai . retrieved jan 2 2015 . deepika padukone at la senza s event . times of india . mumbai . 26 january 2012 . retrieved jan 2 2015 . http www.drapersonline.com news la senza to unveil leisurewear 834144 . article pussycats on the prowl at la senza . reuters . 2008 08 28 . http www.fashionmodeldirectory.com models search sub suchwort suche & suchtyp kriterien suche & suchwort suche suchbegriff % 20la % 20senza & advanced search 1 & search in array & search in select advertisements & start 12 lineker s lingerie lovely gary s model girlfriend unveiled as the stunning new face of la senza . daily mail . london . 2008 07 16 . external links edit montreal portal companies portal fashion portal official website v t e l brands current bath & body works c. o. bigelow henri bendel la senza victoria s secret the white barn candle company former abercrombie & fitch express galyan s lane bryant lerner new york the limited the limited too v t e lingerie upper torso types of bras history bandeau nursing bra sports bra training bra underwire bra male bra other garments babydoll bustier camisole dudou negligee torsolette y m lower torso bikini boyshorts french knickers girdle girl boxers panties tanga tap pants thong g string full torso bodybriefer corsage corset corselet nightshirt playsuit slip teddy hosiery garter knee highs pantyhose stocking historical basque boudoir cap bustle chemise crinoline farthingale hoop skirt liberty bodice pannier pantalettes petticoat pettipants waist cincher accessories falsies lingerie tape brands list of lingerie brands retail brastop figleaves herroom journelle true & co. retrieved from https en.wikipedia.org w index.php title la senza & oldid 739913004 categories canadian brandsclothing retailers of canadacompanies based in montrealcompanies that have entered administration in the united kingdomdorvallingerie brandsl brands brands navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version 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