corporate histories founded vancouver british columbia canada 1998 founder jason finnis headquarters vancouver british columbia canada area served north america key people jason finnis founder larisa harrison founder products eco friendly clothing services wholesale retail private label parent naturally advanced technologies slogan part of the solution website htnaturals.com htnaturals is a canadian clothing and accessories company based in vancouver bc . the company focuses mainly on wholesale sales to third party retailers but also operates a factory outlet in vancouver and an online store . founded in 1998 htnaturals has grown from a fledgling home based business to a thriving leader in the natural and organic clothing industry . contents 1 history 2 products 3 sustainability 4 see also 5 references 6 external links history edit jason finnis and larisa harrison founders of htnaturals began working in the hemp industry after meeting at the university of victoria in 1994 . they started by selling hempen goods such as paper and clothing at folk festivals and other events . later deciding to concentrate purely on apparel they opened hemptown clothing inc. in 1998 after the production of industrial hemp was re legalized in canada a legislative measure which mr. finnis had been publicly supporting throughout his career . 1 in 2006 the company changed its brand name to htnaturals to reflect the incorporation of other natural materials such as bamboo and soy into its products . in 2007 htnaturals provided all of the garments for starbucks my starbucks t shirt program . 2 htnaturals closed their doors in the summer of 2009 . this allowed them to focus all of their attention on the hemp fibre technology that they re working towards . it became clear early on that the quality of eco apparel specifically hemp apparel needed to be improved before consumers farmers and politicians could be enticed to promote the growing of hemp in north america . in 2004 they partnered with the national research council of canada and the alberta research council to develop new processes for transforming canadian grown hemp into a soft cotton like alternative called crailar . they ve been successful in reaching this goal and have spun fibres on regular cotton spinning equipment resulting in cloth with applications ranging from t shirts to carpet . they are now in the midst of commercializing this technology and exploring partnerships with some of the world s leading brands . they have recently signed a multi phase joint development agreement with hanes www.hanes.com . products edit htnaturals produced clothing and accessories made from hemp soy organic cotton and bamboo . sustainability edit htnaturals triple bottom line philosophy aimed to put people the planet and profit all on the same level of importance . see also edit naturally advanced technologies inc. references edit briarpatch magazine october 2004 corporate timeline external links edit htnaturals website naturally advanced website my starbucks page retrieved from https en.wikipedia.org w index.php title htnaturals & oldid 584068745 categories companies based in vancouverclothing brandssustainability organisationsclothing companies of canada navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 1 december 2013 at 16 05 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view