references to primary sources . please improve this by adding secondary or tertiary sources . august 2008 learn how and when to remove this template message master mcneil inc. industry naming founded berkeley ca 1988 headquarters berkeley ca slogan thought leaders in naming website www.naming.com master mcneil inc. is a naming firm that focuses on naming products companies and brands . the berkeley california firm was founded in 1988 by sb master and is one of the three original naming firms in the world . 1 specifically master mcneil s naming process includes the following linguistic analysis trademark searching and often domain name acquisition . 2 in addition the firm has experience in developing naming architecture also referred to as brand architecture for clients such as cisco systems and sun microsystems . clients edit amd apple comcast chevron texaco fujitsu general motors kodak nestl paypal volkswagen walt disney references edit about services external links edit official website playing the name game sometimes it s a losing effort e commerce times how to name your business entrepreneur.com a stale pitch the washington post a trying time for new names by sb master channel magazine internet company naming services offered newsbytes this united states corporation or company article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title master mcneil & oldid 651917149 categories branding companies of the united statescompanies based in berkeley californiaunited states company stubshidden categories articles lacking reliable references from august 2008all articles lacking reliable referencesall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 18 march 2015 at 12 07 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view