now type privately owned company industry online fashion retail founder lian michelson headquarters united kingdom area served world wide products fashion fashion accessories home accessories website http www.thenandnowshop.com then and now also then and now shop is a london based internet retailer that sells past season designer clothes and accessories at substantial discounts as well as current season items from designer names . contents 1 history 2 range 3 references 4 external links history edit then and now was established in farringdon in december 2011 by lian michelson a former morgan stanley trader . it works direct with suppliers to offer sales direct from the site and also includes links to affiliates for which it receives a commission on subsequent purchases . 1 the original inspiration for the site came about when michelson noticed an absence of discounted menswear online although the site was established to offer both men s and women s clothing and accessories . 2 range edit the luxury goods retailer gets its name from selling past seasons clothes at discounts of up to 75 per cent as well as current designer collections . 3 these include established brands such as yves saint laurent and newer names such as rick owens . 4 the range includes website exclusives such as beauty goods from essie and fashion from eugene lin . 5 6 the site works in partnership with other retailers to supply ranges for women men children and home . 7 8 9 references edit owens vicki 25 march 2012 . ex banker s passion for online shopping forms inspiration for new e commerce firm . daily mail this is money . retrieved 31 march 2014 . staff . then and now an interview with founder lian michelson . money maker magazine . retrieved 31 march 2014 . akbareian emma 31 august 2012 . 50 best online clothes shops the 50 best online clothes shop check url value help . the independent . retrieved 31 march 2014 . walker harriet 23 july 2012 . net gains how the web made us a nation of designer fashion bargain hunters . the independent . retrieved 31 march 2014 . staff . top of the shops . planet notion . retrieved 31 march 2014 . then and now is right on time . elle . retrieved 31 march 2014 . elle uk then and now is right on time carter astrid . then and now . style nest . retrieved 31 march 2014 . staff . site of the week . sheer luxe magazine . retrieved 31 march 2014 . external links edit official website contribution to style council feature in drapers december 2013 p23 absolutely chelsea magazine fashion notes august 2012 p13 this fashion related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title then and now retailer & oldid 616526851 categories 2011 establishments in the united kingdominternet properties established in 2011companies based in londonclothing companies of the united kingdomretail companies based in london2011 establishments in englandfashion stubshidden categories pages with url errorsall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 july 2014 at 14 11 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view