founded newark new jersey u.s. founder noah wrubel & bill richardson headquarters edison new jersey area served united states puerto rico guam us virgin islands key people noah wrubel ceo of bare necessities products underwear lingerie swimwear loungewear revenue 66 million number of employees 44 website barenecessities.com bare necessities is an american underwear swimwear and loungewear online retailer which was established in 1998 in avenel new jersey . the company claims to be the second largest online retailer in the industry next to victoria s secret with over 66 million in revenues . 1 2 contents 1 company history 2 products 3 models 4 references company history edit bare necessities was founded in avenel new jersey in 1998 by two carnegie mellon graduates noah wrubel and bill richardson . 3 wrubel s family already operated several lingerie stores of the same name since 1965 throughout new jersey . 2 however the new company was not created to serve as an online outlet for the family stores . 4 in its early inception the goal was to sell one garment per hour . 5 orders were filled by beeper notification which later proved to be inefficient . 5 by 2001 there was an increase in shoppers by 35 % with an average ticket of about 100 . 6 during this time the company retained customers through several online marketing techniques include search engine ads banners and in house emailing lists . in 2003 the company reported 7 million in revenue . 7 in 2004 the company appointed david wauters as their marketing director . by 2006 the retailer set out to compete with victoria s secret 8 with the help from frog design a product design and branding firm best known for working with apple . 9 their efforts paid off with reported revenue of 24 million and a three year growth of 252 % . 7 in 2008 bare necessities branched out into the direct mail business by launching its first print catalog . in 2010 the company set out to curb the plus size market . they did this by hiring jay dunn to be their chief marketing officer who previously worked for lane bryant as well as hire former victoria s secret director jessica jackson as their e commerce vice president . 1 10 by 2013 the company has at least 4 000 orders per day . the company operates out of a 100 000 square foot building and employs 44 people . 5 products edit the online retailer carries an array of brands such as bali wacoal spanx calvin klein hanky panky chantelle freya panache hanro la perla le mystere ugg australia wolford hugo boss armani and polo ralph lauren . 1 the company also carries over 200 bra size ranging from 30 to 56 inch bands and from an aa cup to n cup . 3 11 as well as thong bikini briefs boyshort & more panty styles in a wide variety of colors patterns and materials . bare necessities ships only to the united states and it territories guam puerto rico and u.s. virgin islands . 12 models edit unlike most of the online retailers in the late 1990s bare necessities always used models instead of mannequins . 5 over the years the site has gained notoriety due to the models they use . 13 many of bare necessities catalog models have become popular from the site . many models have parlayed their e commerce success by landing gigs with sports illustrated and victoria s secret . these models include nina agdal 14 natasha barnard brooklyn decker 13 ashley graham 1 jamie gunns jarah mariano 13 juliana martins 13 catrinel menghia 13 lauren mellor genevieve morton sarah mutch 13 candice swanepoel kate upton 13 alina vacariu 13 references edit a b c d bare necessities launches plus size lingerie website press release . edison n.j. bare necessities . 10 february 2012 . retrieved 2013 12 31 . a b johnson mary 23 october 2013 . underwear overachievers the men behind one of the nation s largest online bra retailers . njbiz 1 . retrieved 31 december 2013 . a b http www.barenecessities.com aboutus.aspx johnson mary 23 october 2013 . underwear overachievers the men behind one of the nation s largest online bra retailers . njbiz 1 2 . retrieved 31 december 2013 . a b c d johnson mary 23 october 2013 . underwear overachievers the men behind one of the nation s largest online bra retailers . njbiz 2 . retrieved 31 december 2013 . http www.bodymagazine.us retail.php idstore 6 a b http www.inc.com profile barenecessitiescom http money.cnn.com magazines fsb fsb archive 2006 06 01 8378592 http money.cnn.com magazines fsb fsb archive 2007 07 01 100123038 http www.internetretailer.com 2006 11 27 bare necessities hires a retail veteran to head up e commerce http www.prnewswire.com news releases bare necessities hosts 10 days of black friday 233286511.html http www.barenecessities.com customerservice.aspx howmuchdoyouchargeforshipping a b c d e f g h vaughn steven chay 5 october 2011 . the 16 hottest bare necessities lingerie models . brobible.com . brobible . retrieved 31 december 2013 . vaughn steve chay 26 january 2012 . a 65 photo tribute to nina agdal in lingerie . brobible.com . brobible . retrieved 1 january 2014 . retrieved from https en.wikipedia.org w index.php title bare necessities company & oldid 731233209 categories lingerie brandscompanies based in new jerseycompanies established in 1998swimwear manufacturers1998 establishments in new jerseylingerie retailersamerican brandsonline clothing retailersonline retailers of the united stateseconomy of the northeastern united statesprivately held companies in the united stateshidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page 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