an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . september 2013 learn how and when to remove this template message perfectmatch.com the logo of perfectmatch.com type private founded august 2003 ; 13 years ago 2003 08 seattle washington u.s. headquarters seattle washington u.s. website perfectmatch.com perfectmatch.com is an online dating and relationship service based in seattle washington . the company offers what it calls the duet total compatibility system duet co developed by dr. pepper schwartz . duet is modeled after the myers briggs test . 1 contents 1 history 2 duet total compatibility system 2.1 similarity 2.2 complementary 3 claims 4 criticism 5 references 6 external links history edit perfectmatch.com is venture capital funded 2 and was founded in august 2003 . it was created and is managed by duane dahl cindy henry dahl and jason mcvey who previously built and managed kiss.com udate.com to over seven million members . 3 kiss.com udate was sold to interactivecorp match.com in 2002 . 4 since 2003 perfectmatch has partnered with the entertainment industry to build the perfectmatch brand in a non traditional manner . for example they have partnered with ivillage msnbc oxygen networks warner bros. and nbc universal studios and many others . 5 the company has also been prominently featured in these entertainment related shows or events the retirement living television series another chance for romance in february 2008 . hosted by roger lodge the segments also featured commentary by dr. pepper schwartz utilized the duet total compatibility system and included numerous southern california area members of perfectmatch.com all of whom paired up on blind dates using the duet system . 6 in august 2007 commission junction published an advertisers case study about perfectmatch.com discussing how affiliate sales increased by 300 percent . 7 the nbc television special in june 2007 called the science of love a modern dating experiment . 8 dr. pepper schwartz and the duet total compatibility system were also featured . the warner bros. 2005 summer movie must love dogs which starred diane lane and john cusack as a couple who met on perfectmatch.com . 9 the company reports that an entire valentine s special dr. phil show broadcast on february 11 2005 resulted in 207 000 women joining their site that day . 10 in october 2005 perfectmatch served as the online dating service working with live with regis and kelly in their efforts to assist show production coordinator lori schulweis during her two week search to find her own perfect match . 11 perfectmatch partnered with cbs in the fall 2005 to kick off the first season of how i met your mother by creating a matching game of the shows characters based on the duet total compatibility system and helping to stage a dating social event in new york city at grand central . 12 perfectmatch was the backdrop of the lifetime original teleplay perfect romance featuring kathleen quinlan henry ian cusick star of lost and lori heuring . perfect romance originally aired in june 2004 and continues to be aired routinely . perfectmatch was also shown in the movie paul blart mall cop . perfectmatch was also shown in the 2007 movie good luck chuck featuring jessica alba and dane cook and put out on dvd by lions gate films inc. some young lady posts on perfectmatch that anyone sleeping with lucky charm dentist charlie logan will find their soul mate and marry the next person they date . duet total compatibility system edit the duet total compatibility system analyzes and takes into account each member s personality values and ideals life and lovestyle and preferences to identify and help them find the person right for them . 13 the company claims that duet is a unique and proprietary system that enables perfectmatch to provide both the best online capabilities and member experience to those seeking a real love a relationship or marriage . 14 the duet total compatibility system was written and developed by schwartz and the perfectmatch.com team . duet does not match people only on similar character traits but complementary traits of two potential partners . in january 2006 schwartz published the book finding your perfect match penguin based upon the duet total compatibility system . 15 according to amazon.com as of september 27 2007 the book helps readers identify the eight specific personality characteristics that they need to understand about themselves and others . and the duet tm total compatibility system a sophisticated yet easy to follow series of self tests that have helped thousands of people in their search for love gives them an intimate and honest appraisal of who they are what they want and ultimately who they should be with . this approach not only helps reveal each person s unique romantic profile but also identifies five major lifestyle issues that can have a dramatic impact on the long term success of their relationships money sex children core values and social life . readers will also be able to uncover the deal breakers to identify their strengths and weaknesses and to determine whether someone is a potential match before getting deeply involved . the test for the duet total compatibility system 16 is broken into specific testing areas similarity and complementary . when scores from these two areas are combined they give a member a description of and an explanation of their personality type . similarity edit a set of true or false questions addressing romantic impulsivity personal energy outlook and predictability . complementary edit a set of true or false questions addressing flexibility decision making style emotionality and self nurturing . claims edit perfectmatch consciously avoids attracting members interested only in casual dating . 17 perfectmatch has seen an increased level of membership in the 50 demographic . 18 perfectmatch.com allows same sex matches on their site . 19 criticism edit in 2006 perfectmatch.com was stung with controversy over complaints about poor service and failure to response to refund requests . the washington state attorney general s office collected 18 complaints 20 and about 30 complaints 20 were filed with the better business bureau from 2002 to 2006 . references edit the atlantic monthly article on how do i love thee . http www.perfectmatch.com aboutus atlantic % 20monthly.pdf published march 2006 . downloaded 09 11 07 . web 2.0 the next generation puget sound business journal seattle official perfectmatch.com management team bios http www.perfectmatch.com aboutus team.asp online dating magazine article about usa interactive to acquire udate.com and kiss.com . http www.onlinedatingmagazine.com news2003 udatekissacquired.html published december 19 2002 . downloaded 09 11 07 . brand week article about perfectmatch.com gets serious about the company s investment in more television advertising . http www.brandweek.com bw search article display.jsp vnu content id 1003019847 published august 21 2006 . downloaded 09 11 07 . another chance for romance http www.rl.tv ourshows anotherchanceforromance tabid 874 default.aspx perfectmatch.com commits to cj associate and increases affiliate sales by 300 percent http www.commissionjunction.com advertisers casestudy perfectmatch.html access hollywood segment about nbc science of love a modern dating experiment televised http www.accesshollywood.com june 25 2007 . video file . downloaded june 27 2007 . advertising age madison vine article about must love dogs becomes product placement bonanza perfectmatch.com written into script as major plot element http adage.com results search offset 0 & search order by score & search phrase perfectmatch.com published july 12 2005 . downloaded july 25 2005 . advertising age madison vine article about perfectmatch.com scores brand integration bonanza with one hour product placement http adage.com results search offset 0 & search order by score & search phrase perfectmatch.com published march 30 2005 . downloaded september 11 2007 . perfectmatch press release announcing http www.marketrange.com press press.asp perfectmatch.com serves as online partner for live with regis and kelly s project schulweis published october 18 2005 . entertainment weekly news notes section how i met your mother actors alyson hannigan and josh segel at perfectmatch.com speed dating event at grand central station http www.ew.com ew published october 14 2005 . downloaded october 16 2005 . perfectmatch press release announcing http www.marketrange.com press press.asp perfectmatch.com launches duet analysis profile published april 24 2006 . the atlantic monthly in depth review of perfectmatch.com how do i love thee http www.theatlantic.com doc 200603 online love published march 2006 . downloaded march 2006 . book description appearing on amazon.com . http www.amazon.com dp 0399532447 downloaded september 27 2007 . official perfectmatch.com website http www.perfectmatch.com the puget sound business journal article dating site snares big cash infusion . http seattle.bizjournals.com seattle stories 2004 08 30 story4.html published august 27 2004 . downloaded september 11 2007 . perfectmatch press release announcing http www.marketrange.com press press.asp how the 50 generation is learning to find their perfect match published january 25 2006 . the dating weblog interview by mark brooks with duane dahl http www.dating weblog.com 50226711 exclusive interview 4 perfectmatchs ceo.php taken on june 1 2005 . downloaded september 11 2007 . a b the seattle times local news some feel wronged by dating service external links edit perfectmatch.com homepage retrieved from https en.wikipedia.org w index.php title perfectmatch.com & oldid 729518838 categories online dating servicescompanies established in 2003hidden categories articles with a 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