headquarters stockholm sweden key people kristofer arwin ceo co founder ; magnus wiberg co founder ; martin alexanderson co founder number of employees 15 website www.testfreaks.com testfreaks is both a company with solutions for b2c retailers and a consumer website . the website testfreaks is a review site launched in sweden in 2007 in several different languages . the united states site was also launched in 2007 . the commercial headquarters are in stockholm sweden . it allows users to read reviews and compare prices of a wide range of products . both expert professional and user reviews are aggregated from thousands of sources in many different languages using an advanced backend system . 1 history edit testfreaks was launched in 2007 by former founders of pricerunner kristofer arwin magnus wiberg and martin alexanderson . northzone an investor in pricerunner also invested in testfreaks . 2 3 4 every product is assigned a freakscore that is calculated with an algorithm that factors things such as the age of the product and when each review was written . it also puts different weight on different sources e.g. if cnet or howstuffworks has reviewed a product and rated it 10 out of 10 that will impact the freakscore . 5 in 2011 testfreaks launched a badge product 6 allowing retailers to include product scores pros and cons and review snippets directly onto their product and category listings pages . in a short time more than 100 retailers adopted the system which is also capable of collecting reviews from customers on the site and through post purchase emails . testfreaks currently aggregates reviews from around 15 000 sources including both expert and user opinions . in 2012 an api was launched to provide similar content which could sit alongside existing tabs . testfreaks also operates a pro active post purchase review collection and moderation service creating unique content for a retailer which is fully indexed to give seo value as well as increase conversion rate . service reviews can also be collected . testfreaks has been successful in moving large retailers from industry leaders such as bazaarvoice and reevoo saving them huge sums in monthly subscription fees whilst providing a very similar service . in 2015 testfreaks launched it s q & a module which can be implemented using a simple script . this allows retailers to collect answer and publish questions and answers as a way of increasing conversion rate . references edit http www.netimperative.com news 2007 04 30 pricerunner testfreaks to launch http www.thealarmclock.com mt archives 2007 05 post 279.html http www.thealarmclock.com mt archives 2007 05 post 279.html pricerunner founders launch testfreaks http mashable.com 2007 05 03 testfreaks testfreaks launches alpha review site http econsultancy.com us blog 2735 q a kristofer arwin of review site testfreaks interview with testfreaks review site http www.testfreaks.com info badge badge product external links edit testfreaksdata.com testfreaks.com testfreaks uk testfreaks canada testfreaks australia testfreaks new zealand testfreaks south africa testfreaks germany testfreaks france testfreaks belgium testfreaks spain testfreaks portugal testfreaks italy testfreaks netherlands testfreaks sweden testfreaks norway testfreaks denmark testfreaks finland testfreaks austria testfreaks switzerland testfreaks india testfreaks brazil testfreaks mexico testfreaks japan testfreaks singapore testfreaks taiwan testfreaks korea testfreaks blog retrieved from https en.wikipedia.org w index.php title testfreaks & oldid 673445921 categories review websitescomparison shopping websitesconsumer guideshidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 28 july 2015 at 09 53 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view