founded 1996 headquarters los angeles ca united states area served worldwide key people steven grooby owner products pornographic films pornographic websites website grooby.com grooby productions is a company founded in 1996 and based in los angeles california that produces transgender online adult entertainment . it established itself as one of the pioneer companies of online adult transgender entertainment 1 with its website shemale yum the first transsexual pay site with original content . 2 the company owns a number of transsexual adult websites produces its own dvd line and has other interests in forums blogs and social networking in the transsexual niche genre including the tranny awards . 3 it has been called as one of the most popular adult industry companies in the world 4 and according to avn business the company has established itself among the net s foremost purveyors of transgender erotica . 5 contents 1 company history 2 producers and directors 3 transgender erotica awards 4 awards and nominations 5 references 6 external links company history edit grooby traces its roots to websites started up in 1996 in the uk by owner steven grooby a film school graduate . 6 the most prominent of them was his transgender site shemale yum 7 which became an adult verification site and eventually a pay site . the term shemale is considered pejorative by the transgender community but grooby says that at the time the site was named he didn t know any better and the site became too well branded to change the name . 4 other websites followed including ladyboy ladyboy in 1998 which was the first website to go to thailand to photograph ladyboys and number of other sites featuring brazilian black japanese and canadian transsexuals . 5 for a time grooby operated the official websites for joey silvera 6 and gia darling but because of creative differences these arrangements were dissolved amicably . in 2006 the company celebrated its 10 year anniversary which included a party thrown by allanah starr in new york city . 2 in 2008 grooby opened the shemalejapan.com website to focus on japanese newhalf transsexual models . the concept for the website dated back to 2000 but it took eight years to find an appropriate producer in japan . 8 the site was formed in partnership with a japanese producer hiro and all video is shot in japan . models have included adult video av stars miki mizuasa and hime tsukino . 9 the site is in english but in mid 2009 almost half of the users of the site were from japan . 10 by late 2008 the company hosted 12 websites and employed 7 full time employees at its los angeles headquarters and 25 people worldwide . 1 grooby productions produces over 2000 photo video sets a year for web only release and about 10 dvd releases . 3 in late 2009 the company relocated its offices from honolulu to los angeles . citation needed producers and directors edit grooby productions works exclusively with a number of producers photographers and directors specific to the transsexual niche . tony vee is one of the more celebrated photographers of transgender women . he discovered allanah starr and inaugural tranny awards winner chrissy . 11 buddy wood has produced all of his titles under grooby productions including avn nominated shemale superstars shemale cuties who love it up their booties & shemale email 12 starring transsexual porn actresses including vicki richter danielle foxxx alexis saige yasmin lee & khloe hart . one of his most popular releases is hazel does hollywood starring his prodigy and muse hazel tucker . other notable producers include frank louie damazo pk vegas remy kilakali lucia matthews radius dark kevin dong omar wax jack flash & grooby terry . the commander now semi retired was the first photographer to produce original content for the site . transgender erotica awards edit main article transgender erotica awards grooby sponsors an annual event the transgender erotica awards tea held each february in los angeles . citing a poor representation of transgender performers and producers in mainstream adult awards ceremonies 13 the annual event was created to recognize achievement in the transgender adult industry . it began as a small online only awards show and has since grown into a well attended event honoring models and performers in 21 categories and attracting attention from outside of the trans community . 14 awards and nominations edit 2010 xbiz award nominee glbt company of the year 15 2012 xbiz award transsexual studio of the year 16 references edit a b stuart john september 22 2008 . shemale niche gains popularity . xbiz . retrieved 2009 07 13 . external link in publisher help a b fox bianca july 31 2007 . shemale yum celebrates a decade of decadence . avn business . retrieved 2009 07 13 . external link in publisher help a b executive suites steven gallon . avn business . retrieved 2010 10 15 . external link in publisher help a b chavalier meghan may 7 2009 . exclusive interview steve grooby . stopping the hate . retrieved 2009 06 11 . external link in publisher help a b magnani messalina june 1 2001 . feelin grooby . avn business . retrieved 2009 07 13 . external link in publisher help a b lim gerrie january 1 2003 . bring on the tsunami the rising tide of asian porn . avn business . retrieved 2010 10 16 . external link in publisher help meyer frank july 7 2004 . shemaleyum.com ladyboy ladyboy.com run fahrenheit 9 11 promo . avn business . retrieved 2010 10 16 . external link in publisher help bourne justin october 29 2008 . grooby productions introduces shemale japan.com . avn business . retrieved 2010 10 16 . external link in publisher help berton peter december 1 2008 . turning japanese grooby s steven grooby talks about his new site shemalejapan.com . ynot . retrieved 2009 07 13 . external link in publisher help shemalejapan.com traffic stats . alexa . retrieved 2009 07 13 . external link in publisher help 2008 tranny awards winners . www.trannyawards.com . retrieved 2009 07 13 . external link in publisher help avn nominees 2008 . www.avnawards.com . retrieved 2009 06 11 . external link in publisher help clark flory tracy . porn s taboo transsexual stars . salon . retrieved 11 february 2012 . kobola frank . the tranny awards are getting a less offensive name . cosmopolitan . retrieved 10 march 2014 . xbiz announces finalist nominees for 2010 xbiz awards xbiz wednesday dec 16 2009 xbiz award winners xbiz january 2012 external links edit grooby.com grooby website check url value help . grooby.com the tranny awards check url value help . v t e american pornographic film studios active duty adam & eve anabolic video athletic model guild bang bros bijou video brazzers caballero home video catalina video clubjenna cobra video cockyboys colt studio group combat zone corbin fisher devil s film diabolic video digital playground elegant angel evil angel evolution erotica extreme associates girl candy films girlfriends films grooby productions helix studios homegrown video hot desert knights hot house entertainment hustler video jet set men jm productions juicy pink box kink.com larry flynt publications lightspeed media corporation lucas entertainment mantra films naughty america new sensations nova studios pink visual puppy productions raging stallion studios randy blue reality kings red light district video sean cody shane s world sin city smash pictures studio 2000 sx video third degree films third world media titan media treasure island media triangle films vca pictures vivid entertainment vivid superhero wicked pictures zero tolerance entertainment list category retrieved from https en.wikipedia.org w index.php title grooby productions & oldid 743513956 categories american pornographic film studiostranssexual pornographic film studioscompanies established in 1996erotica and pornography websiteslgbt related media in the united statespornography in los angeleshidden categories cs1 errors external 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