articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . february 2014 datarank founded october 2011 founders ryan frazier kenny cason britt cagnina chuong nguyen headquarters fayetteville arkansas services product and brand conversation analytics website datarank.com datarank is an american company based in fayetteville arkansas which specializes in providing businesses with tools for analyzing conversations about their brands and competitors . datarank was founded in 2011 and graduated from the y combinator seed accelerator in 2013 . 1 contents 1 background 1.1 enterprise customers 2 how it works 2.1 visualizations 3 references 4 external links background edit university of arkansas graduates ryan frazier chuong nguyen britt cagnina and kenny cason launched datarank originally known as ttagg 2 in october 2011 out of a rental house near the university s campus . 3 4 5 after rebranding itself as datarank in 2013 the company launched its consumer insights blog . 2 in 2013 the company was admitted into y combinator . 6 7 in 2014 datarank raised 1.4 million in seed funding from new road ventures fundersclub and individual business angels . 8 9 enterprise customers edit notable companies that use datarank s consumer insights dashboard include clorox and conagra foods . 1 10 how it works edit datarank s analytics dashboard allows brand managers to monitor and analyze conversations from a wide variety of sources such as social media blogs discussion forums and e commerce stores . additional data sources and internal information can be uploaded directly to datarank . 1 upon registration the service compiles one year of company data and establishes the company s areas of focus . 6 these might include competitive subject matter as well as the product categories or particular brands to be monitored . 1 6 the areas of interest are ranked according to several insights including commenter and comment influence demographic metadata relevancy machine learned patterns and recency . 6 datarank then pulls in conversations and comments from across the web using a proprietary algorithm to sort results according to relevance . 6 users can navigate the dashboard by scrolling through sorted data or drilling down to view the volume of conversation demographics or total reach with the option to delve into more detailed metrics about the customers who use the products or interact with the brands . 1 the service also allows companies to compare their performance and various product features against those of competitors . 1 6 datarank is different from similar social listening and social analytics services in the way that it organizes the unstructured data and conversations that it brings in . 6 the resulting analytics enable companies to make decisions based on highly relevant information . 1 visualizations edit in addition to datarank s content stream and search options the dashboard also includes an annotated volume graph of comments a sentiment graph and a map of sentiment by state . 6 references edit a b c d e f g perez sarah 3 february 2014 . yc backed datarank raises 1.4 m for its online analytics platform for brands . techcrunch . retrieved 13 february 2014 . a b carter mark 15 july 2013 . ttagg is now datarank launches consumer insights blog . arkansas business . retrieved 13 february 2014 . branam chris 12 november 2012 . university of arkansas graduates succeed with start up company . university of arkansas newswire . retrieved 24 february 2015 . keys rob 4 january 2013 . ttagg team pivots provides intelligence . north west arkansas business journal . retrieved 13 february 2014 . jane avallana nicel 3 february 2013 . y combinator grad datarank closes seed round for 1.4 m . venture capital post . retrieved 13 february 2014 . a b c d e f g h swallow erica 29 july 2013 . datarank helps brands uncover valuable business insights . mashable . retrieved 13 february 2014 . cohan peter 18 november 2011 . can ttagg create stock market alpha . forbes . retrieved 13 february 2014 . primack dan 4 february 2014 . venture vapital deals datarank . cnnmoney.com . retrieved 13 february 2014 . o dell j. 3 february 2014 . funding daily datarank gets 1.4 m for brand analytics platform . venturebeat . retrieved 13 february 2014 . swallow erica 31 july 2013 . discovering arkansas s startup scene . forbes . retrieved 13 february 2014 . external links edit official website official blog v t e consumer behaviour concepts consumption economics consumer spending autonomous consumption induced consumption consumer debt consumer economy consumer culture theory research types consumer behaviour marketing research consumer neuroscience consumer choice consumer product consumer economics consumer attributes consumer confusion consumer s risk consumer confidence consumer socialization consumer ethnocentrism cultural consumer homo economicus consumption function processes consumer 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