founded 1858 founder fr d ric boucheron headquarters paris france key people fr d ric boucheron louis boucheron alain boucheron jean christophe bedos products jewellery perfume watches parent kering website www.boucheron.com a typical boucheron boutique boucheron pronounced bu . . is a french jewellery house located in paris 26 place vend me owned by kering . gemology and jewelry portal contents 1 history 1.1 at the origins 1.2 the royal years 1.3 collections 1.4 collaborations 1.5 boucheron today 2 products 3 boucheron international rating of diamonds 4 vertu mobile phone 5 retail 6 references 7 external links history edit fr d ric boucheron at the origins edit the house of boucheron is a french family dynasty founded by frederic boucheron in 1858 with the opening of his first store in the galerie de valois at palais royal during the heyday of the second french empire . he created his atelier in 1866 and a year later won the gold medal during the exposition universelle 1867 . in 1893 fr d ric boucheron became the first jeweller to move to place vend me . legend has it that he chose 26 place vend me where boucheron remains to this day because it was the sunniest corner of the square . citation needed he believed that the diamonds in the windows would sparkle all the more brilliantly . in 1893 boucheron opened a store in moscow later transferred to saint petersburg in 1911 . in 1903 a store in london and an office in new york . more store openings followed in japan in 1973 shanghai dubai in 2005 and finally hong kong and kuala lumpur in 2006 . boucheron was a family business after the death of its founder fr d ric boucheron in 1902 his descendants took over the business . in 1994 the family business shifted to a more global approach with its selling out to schweizerhall . the house of boucheron was then acquired by former gucci group in 2000 1 which was bought by ppr in 2004 . 2 pierre bouissou was appointed ceo in april 2011 3 and was replaced by helene poulit duquesne in july 2015 . 4 the royal years edit in 1878 the russian prince felix youssoupoff purchased a corsage decorated with 6 detachable diamond bows during one of his visits to paris . in 1921 boucheron was commissioned to make a tiara for lady greville which was later given to queen elizabeth the queen mother . 5 her grandson prince charles passed the tiara on to his wife camilla duchess of cornwall . 6 queen elizabeth ii also has a collection of boucheron jewels . in 1928 the maharaja of patiala asked boucheron to set the stones of his treasure which were brought to the place vend me boutique by the prince . in addition to czar alexander iii royal patrons of boucheron have included maharajah sir bhupinder singh of patiala riza shah pahlevi queen farida of egypt and queen rania of jordan . collections edit one of the first lines created was the symbolic snake line in the 1970s . solange azagury partridge was appointed creative director in 2001 she held the position for three years . 7 2002 saw the launch of the beaut dangereuse and cinna pampilles collections not bourgeois launched the following year . in 2004 the jaipur high jewellery line and the d cha n e collection are launched . 2005 is a very creative year for the house of boucheron the trouble quatre diablotine vingt six and trouble d sir jewellery lines are launched . in 2006 exquises confidences is launched and a year later fleurs fatales high jewellery collection makes its debut . 8 in 2010 boucheron unveiled a colorful jewellery range to enhance its cinna pampilles collection . in 2011 the cabinet of curiosities line was launched . 9 collaborations edit in 1996 boucheron collaborated with waterman paris to produce the limited edition edson signe boucheron . the nib was made of 18k solid gold with the body of the pen being of a blue translucent resin . the retail price was 2000 2700 1700 and limited to only 3471 pieces this number is the sum of the years of foundation of waterman 1883 and boucheron 1858 . the pen remains one of the most sought after pieces within the fine writing category . in 2006 boucheron and alexander mcqueen collaborated to create a limited edition novak bag that incorporates the snake motif of boucheron s trouble line . the beginning of a collaboration between boucheron and swiss watchmaker girard perregaux started a year later in 2007 amongst which feature the ladyhawk tourbillon and the limited boucheron tribute watch . 10 in 2010 boucheron and mb & f launched the hm3 jwlrymachine timepiece . 11 boucheron today edit it has 34 boutiques worldwide and an online e commerce website launched in 2007 . claire choisne was appointed creative director in 2011 . 12 the company s estimated sales in 2010 2011 were 50 million in total sales and 5 million in watches . 13 products edit boucheron makes watches and jewellery and licenses its marque for perfumes . the watch and jewelry making segments have existed for over 150 years . the first fragrance boucheron was launched in 1988 . over 22 men s and women s fragrances have been released . since 2011 boucheron fragrances have been created produced and distributed under license by interparfums . 14 boucheron international rating of diamonds edit boucheron has compiled a classification system by which to determine the value of a diamond developed on the basis of the diamond s international currency . the boucheron method of appreciation has been registered under the name b.i.r.d. boucheron international rating of diamonds . this original classification system is based on an evaluation of diamond quality and relies on a combined analysis of two criteria first the degree of clarity and second the colour of the stone . the point at which these two variables clarity and colour intersect gives rise to a mark of appreciation of between 90 100 and 99 100 for the quality of the diamond . a mark of 100 100 would indicate that a stone possesses the ultimate degree of perfection according to boucheron s criteria . vertu mobile phone edit in a joint venture with the mobile phone brand vertu boucheron created the world s first high jewellery limited edition cell phones out of gold and precious stones . 15 this collaboration continued with the 150th anniversary celebration with a new line of 7 vertu mobile phones inspired by boucheron s high jewellery enchanting boucheron anniversary collection . there are only eight pieces of the cobra model in rose gold set all round with rubies and a pear cut diamond and emerald eyes . entwined around a rose gold case the python model a serpent set with multi coloured sapphires diamonds and two sapphires will be brought out in 26 pieces as a reference to the famous jeweller s address 26 place vend me . retail edit the distribution network of boucheron is made of 34 shops located all over the world paris cannes saint tropez monaco beirut london san francisco tokyo saitama yokohama fukuoka kyoto osaka hiroshima okayama nagoya taipei seoul shanghai hong kong kuala lumpur dubai baku moscow and almaty kuwait and over 100 certified retailers . references edit gucci buys boucheron . professionaljeweler.com . 2000 05 24 . retrieved 2012 08 07 . finance . confident gucci holds attraction for ppr . telegraph . retrieved 2012 08 07 . bishop kathryn 2011 05 26 . new president and ceo appointed at boucheron . professionaljeweller.com . retrieved 2012 08 07 . cartier executive named ceo of boucheron . forbes.com . 2015 07 09 . the royal order of sartorial splendor tiara thursday the boucheron honeycomb tiara . orderofsplendor.blogspot.com . 2011 09 08 . retrieved 2012 08 07 . mad hattery blog archive state banquet hrh the duchess of cornwall . madhattery.royalroundup.com . 2009 10 27 . retrieved 2012 08 07 . walker harriet 28 april 2012 . queen of the stone age solange azagury partridge has never been too precious to go her own way . independent the . retrieved 23 september 2012 . collections un floril ge de sortil ges selon boucheron . paris joaillerie.com . 2007 12 02 . retrieved 2012 08 07 . lucire fashion a cabinet of curiosities the global fashion magazine . lucire.com . retrieved 2012 08 07 . girard perregaux limited edition boucheron tribute luxury news from . luxury insider . 2010 10 15 . retrieved 2012 08 07 . adams ariel 2010 10 05 . mb & f & boucheron team up for the jwlrymachine watch . luxist.com . retrieved 2012 08 07 . brunel charlotte 30 august 2012 . claire choisne r enchante boucheron . www.lexpress.fr . retrieved 3 october 2012 . chevalier michel 2012 . luxury brand management . singapore john wiley & sons . isbn 978 1 118 17176 9 . boucheron and interparfums sign 15 year exclusive license agreement for fragrances . fashionmag.com . 22 december 2010 . retrieved 23 september 2012 . woollard deidre 2006 10 07 . boucheron for vertu phones . luxist.com . retrieved 2012 08 07 . external links edit wikimedia commons has media related to boucheron . official website boucheron brand and company profile at fashion model directory french boucheron ou l histoire du bijoutier du temps v t e gucci brands alexander mcqueen balenciaga bottega veneta boucheron sergio rossi yves saint laurent subsidiaries doccia porcelain people crist bal balenciaga aldo gucci guccio gucci maurizio gucci v t e kering subsidiaries kering group gucci yves saint laurent boucheron bottega veneta b dat & co brioni alexander mcqueen stella mccartney balenciaga sowind group girard perregaux jeanrichard sport lifestyle volcom puma cobra golf electric tretorn retrieved from https en.wikipedia.org w index.php title boucheron & oldid 741123047 categories french jewellery designersjewellery companiesfrench business familieswatch manufacturing companies of francecomit colbert memberscompanies established in 1858french brandsgucci brandshidden categories all articles with unsourced statementsarticles with unsourced statements from march 2008commons category with local link same as on wikidataarticles with french language external 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