restaurant founded 1996 boston massachusetts headquarters boston massachusetts products burritos wraps salads smoothies slogan inspired burritos website www.boloco.com boloco from boston local company is the brand name of an american chain of restaurants that serves burritos wraps salads shakes and smoothies . burritos on the menu represent culinary traditions from around the world for example mexican japanese thai and mediterranean . 1 history edit the company was incorporated in 1996 under the name the wrap by co founders adam liebman gregg harris john pepper and jason hutchinson . in 1997 it opened its first restaurant initially called under wraps in boston s back bay neighborhood . in 1998 the company acquired a competing restaurant business with locations in harvard square and cleveland circle . all three locations were re branded under the new name the wrap and smoothie bar selected via a customer contest in late 1997 . in 2000 they merged with a four unit juice company called jera s juice . in the next few years the company added restaurants at northeastern university and on newbury street 2000 children s hospital and pearl street 2003 federal street in boston s financial district and in hanover new hampshire at dartmouth college 2004 . jera s juice was phased out by 2003 although a version of its swirl logo was incorporated into the boloco logo . late in 2004 the founders decided to expand the wrap beyond new england . they sold the wrap brand and its intangible assets to a group of ohio based entrepreneurs nicar enterprises which had built national franchise organizations . in 2005 both parties helped re brand the wrap as boloco . the founders changed the name mainly because the word wrap had come to mean something that was typically served cold and prepackaged whereas the wrap s offerings used hot grilled fresh ingredients wrapped in steamed tortillas more like a burrito less like a wrap . as well the name the wrap was too generic to be protected legally . nicar built eight locations across the u.s. in late 2006 the boston based founders repurchased all of the sold assets and renamed the franchised locations currito . as of may 2010 currito has 12 franchised units in nine states . currito and boloco have some similar menu items and trade dress left over from the 2 year relationship but operate independently . between 2005 and 2007 the company opened six stores in the boston area as well as concord new hampshire and burlington vermont . 2 in 2007 the company became one of the first fast casual chains to gain certified green status with the green restaurant association . citation needed boloco meats and chicken are grass or vegetarian fed and free of antibiotics and added growth hormones . citation needed it also serves organic tofu . in 2007 boloco announced that it would use only free range eggs . 3 in 2008 the company ceased using styrofoam substituting corn based smoothie cups and compostable bowls . in 2014 the new york times reported that boloco was one of the handful of restaurant chains that deliberately pay well above the federal minimum wage . 4 references edit levitt jonathan . folding pattern the boston globe . published april 8 2008 . retrieved april 10 2008 . keohane joe . burrito overload boston . published december 2007 . retrieved april 10 2008 . boloco goes cage free the boston globe . published october 16 2007 . retrieved april 10 2008 . greenhouse steven and stephanie strom july 4 2014 . boloco and shake shack offer above average pay . new york city . retrieved december 10 2014 . external links edit official site retrieved from https en.wikipedia.org w index.php title boloco & oldid 732353274 categories economy of the northeastern united statesregional restaurant chains in the united statesrestaurants in massachusettsrestaurants established in 1996hidden categories all articles with unsourced statementsarticles with unsourced statements from november 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 31 july 2016 at 11 26 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view