lester wunderman headquarters new york city new york number of locations 175 offices in 60 countries key people mark read global ceo lester wunderman founder lincoln bjorkmann global cco parent young & rubicam website wunderman.com wunderman is a network of advertising marketing and consulting companies with offices in 60 countries . headquartered in new york city wunderman is part of young & rubicam brands and a member of wpp group nasdaq wppgy . 1 contents 1 history 2 notable innovations moments & campaigns 3 external links 4 references history edit in 1958 lester wunderman alongside his brother irving wunderman and colleagues ed ricotta and harry kline opened wunderman ricotta & klein wrk . 2 founder lester wunderman is widely considered 3 to be the creator of modern day direct marketing a term he originated in a 1967 speech at mit . 4 wunderman ricotta & kline was acquired by young & rubicam in 1973 . subsequently ; y & r merged wrk with its subsidiary cato johnson associates in 1992 forming wunderman cato johnson . 5 to reflect the global expansions of the agency alongside then client american express the agency became wunderman worldwide in the 1980s . 6 the agency was briefly renamed impiric in 2000 before returning to its heritage and rebranding itself as wunderman on june 1 2001 . since then it has expanded its reach into the interactive strategic and data analysis fields . 7 in july 2016 wunderman appointed caspar schlickum to ceo for the asia pacific region starting september 2016 . 8 notable innovations moments & campaigns edit in 1961 the american association of advertising agencies 4a s asked wunderman ricotta and kline to become the first direct mail agency to join its ranks symbolizing the advertising industries acceptance of direct marketing as discipline . 9 among the agency s early innovations are the columbia record club the 1 800 toll free number for businesses developed for a toyota campaign the united states post office campaign for mr. zip 10 and the zip code and the magazine subscription card . 11 a long time relationship with american express eventually led to the first customer rewards program a breakthrough means of keeping customers loyal to a brand that has since transformed the travel and retail industries as well . 12 in 2002 wunderman won the inaugural cannes lions direct grand prix . 13 since then numerous members of wunderman have served on or acted as cannes lions juries chairmen including daniel morel . 14 external links edit wunderman references edit wunderman being direct making advertising pay 2nd edition pages 147 151 2004 the direct marketing association impiric changes its name wpp press centre june 1 2001 being direct making advertising pay 2nd edition pages 171 155 2004 the direct marketing association impiric changes its name wpp press centre june 1 2001 advertising age encyclopedia of advertising wunderman wunderman cato johnson september 15 2003 impiric changes its name wpp press centre june 1 2001 oster erik . revolving door wunderman names caspar schlickum as apac ceo . agencyspy . adweek . retrieved 6 july 2016 . advertising age encyclopedia of advertising wunderman wunderman cato johnson september 15 2003 smithsonian national postal museum mr. zip marketing legend lester wunderman live on the alan levy show marketing legend lester wunderman live on the alan levy show campaign harrison bows out of htw by kate nettleton may 24 2007 adweek daniel morel ceo wunderman worldwide jury president direct lions by kristen rountree june 17 2003 v t e wpp divisions and subsidiaries advertising bates chi cohn & wolfe essence communications grey global group jwt digitaria ogilvy & mather ogilvy commonhealth asia pacific scholz & friends sudler & hennessey taxi tenthavenue candyspace forward joule tmarc vml wpp scangroup wunderman the united network young & rubicam burson marsteller media investment management groupm mediacom mec mindshare maxus tenthavenue shopper2buyer spafax kantar group graphic kantar added value kantar futures kantar health kantar imrb kantar media kantar media philippines kantar millward brown affectiva kantar retail kantar tns compete.com kantar vermeer kantar worldpanel lightspeed public relations & public affairs dewey square group finsbury the glover park group hill & knowlton penn schoen & berland quinn gillespie & associates branding & identity the brand union fitch lambie nairn landor associates the partners ray and keshavan tenthavenue kinetic worldwide specialist communications hogarth worldwide wpp digital 24 7 real media blue state digital people philip lader martin sorrell category retrieved from https en.wikipedia.org w index.php title wunderman & oldid 728651911 categories advertising agencies based in new york citycompanies established in 1958 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main 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