industry market intelligence digital marketing headquarters geneva switzerland key people david sadigh founder & ceo tib re adler chairman products worldwatchreport world luxury index website www.digital luxury.com digital luxury group dlg is a digital marketing and business intelligence firm that produces luxury industry market research and provides digital marketing and communication services for luxury brands . the company is headquartered in geneva switzerland and has offices in new york city and shanghai . 1 dlg publishes the worldwatchreport and world luxury index market studies . contents 1 overview 2 worldwatchreport 3 world luxury index 4 luxury society acquisition 5 references 6 external links overview edit david sadigh is the founder and ceo of dlg . the company was originally named ic agency until it was officially changed to the digital luxury group on may 9 2011 to reflect its decision to focus on luxury brands only . 2 dlg s clients include tag heuer piaget marc jacobs fragrances vacheron constantin and sotheby s among others . 3 worldwatchreport edit since 2004 dlg has been publishing the worldwatchreport wwr a baseline market study for the watchmaking industry in partnership with europa star magazine and the support of the fondation de la haute horlogerie . 1 the report tracks the performance of 40 luxury watch brands across 20 markets in order to discern the main trends of the luxury watch industry . 4 the 2012 worldwatchreport found that for the first time china has surpassed the u.s. as the country exhibiting the highest demand for luxury watches . 5 6 7 according to dlg s study china represents 23 percent of all watch related searches with omega longines and rolex attracting the most chinese interest respectively . 4 overall though rolex is the most popular global luxury watch brand with omega quickly gaining ground . 5 8 commenting on the 2012 findings in the financial times head of dlg strategy & intelligence florent bondoux said there is clear evidence that watch brands need to embrace social media because the reach is so high brands need to define a long term vision with dedicated resources and a dedicated editorial strategy in order to develop brand desirability among future aspirational consumers that s the ultimate objective for a luxury watch brand in social media . 9 world luxury index edit dlg s world luxury index wli reports analyze luxury preferences and trends throughout the world on a variety of luxury goods and services . world luxury index china the first installment of the series found that audi is china s most popular luxury brand . 10 in the world luxury index china hotels report sheraton ranked as the number one luxury hotel brand 11 in a travel market valued at 232 billion according to dlg . 12 bmw topped the rankings in the world luxury index russia alongside seven other auto brands in the top ten . 13 the world luxury index handbags tracks global preferences in luxury handbags covering more than 130 luxury handbag brands in 8 global markets . 14 the analysis determined that the highest affinity for luxury handbags comes from the united kingdom followed by the united states and italy . 15 the most popular luxury handbag brand is coach 16 and the most searched model is the herm s birkin according to the study . 14 according to the world luxury index american fashion released in october 2012 michael kors is the most popular u.s. luxury brand globally but overall american brands are lagging in emerging markets . 17 luxury society acquisition edit on april 15th 2014 dlg announced having acquired the french company luxury society to expand its research on the market for high end goods . luxury society is a social network for luxury executives journalists and designers with 30 000 members in 150 countries . the combined entity will track more than 400 brands across 20 markets . dlg which covers swiss watches and other luxury goods also has offices in new york and shanghai . according to bloomberg the transaction made up of a mix of cash and shares enables geneva based dlg to add community based intelligence and events to its research offer . references edit a b about us . dlg . history . dlg . clients . dlg . a b china overtakes u.s. in luxury watch demand . forbes . 7 march 2012 . a b china number one for watches . the wall street journal . 7 march 2012 . what crisis swiss watchmakers eye record 2012 . agence france presse . 7 march 2012 . china demand for luxury watches outshines us . reuters . 7 march 2012 . omega scores over rolex in london . the wall street journal . 30 july 2012 . social media future clients are to be found on the web . financial times . 7 march 2012 . china s top 50 most searched for luxury brands reveal changing demand . jing daily . 26 april 2012 . luxury hotels in china the most internet popular brand goes to ... . cnngo . 24 august 2012 . consumer growth could buoy china s slowed economy . the new york times . reuters . 13 august 2012 . . vedomosti . a b the world s most popular bag is ... . manila standard today . 5 august 2012 . handbag study reveals british women are most purse obsessed . huffington post . 6 july 2012 . coach comes around to reclaim its iconic look . the wall street journal . 12 july 2012 . us fashion brands lagging in emerging markets . financial times . 25 october 2012 . external links edit official website retrieved from https en.wikipedia.org w index.php title digital luxury group & oldid 728462128 categories companies based in genevainternational marketing research companiesluxury navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage 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