written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . october 2014 learn how and when to remove this template message marin software type public traded as nyse mrin industry saas online advertising founded 2006 headquarters san francisco california united states number of employees 477 website marinsoftware.com marin software nyse mrin is an online advertising company used by brands and agencies to measure manage and optimize more than 7 billion in annualized ad spending across the web and mobile devices . customers of marin software include razorfish neo ogilvy university of phoenix macy s pricegrabber salesforce.com and reply . 1 marin software is headquartered in san francisco with offices worldwide . contents 1 history 1.1 acquisitions 1.2 funding 2 references 3 external links history edit marin software was founded in april 2006 by christopher lien wister walcott and joseph chang . all three founders are still with the company with lien as the executive chairman walcott as executive vice president of products and professional services and chang as chief technology officer . lien came up with the concept for marin software following a brief stint working for an online ad firm in 2005 . he realized that search advertisers had no viable software for managing their online campaigns especially larger advertisers . lien shared his idea with chang and a former high school classmate wister walcott . chang had built j.crew s website and was a co worker with lien at bluelight.com kmart s ecommerce site when it launched in 1999 . walcott who came from software giant siebel required a bit more convincing . alongside lien the duo drove up and down california s highway 101 in early 2006 interviewing search marketers in silicon valley about their experience managing online ads . after a half dozen interviews walcott was convinced that new software was needed . 2 in april 2007 marin search marketer made its debut and became commercially available in north america signing razorfish trouv media and ziprealty . marin search marketer has since been renamed marin enterprise edition and is intended for easy and efficient management of large scale online advertising programs . in march 2011 marin software announced the release of marin professional edition a paid search management application designed for advertisers and agencies spending less than 100 000 per month on paid search . 3 marin software expanded into the european market with the opening of its uk office in early 2009 . 4 marin software shared plans to expand into asia pacific with offices in singapore and shanghai in january 2011 this announcement coinciding with the announcement of a partnership with baidu . 5 in june 2011 marin software announced its expansion into australia with the opening of an office in sydney . 6 the following year they opened an office in tokyo japan . 7 marin software has thirteen offices worldwide its newest office having opened in portland oregon in december of 2012 . between 2006 and 2012 marin raised more than 100 million in funding . the company reported revenue of 36 million in 2011 and 50 million in 2012 . 8 in late 2012 marin software s ceo chris lien remarked to mediapost that the company would undergo an ipo in 2013 . 9 on february 13 2013 marin software filed with the sec for a 75 million initial public offering . 10 on march 22 2013 the company went public selling 7.5 million shares at a price of 14 dollars per share raising 105 million at a valuation of 425 million . 11 12 on september 24 2014 marin software announced the launch of the marin audience marketing suite ams . 13 acquisitions edit the following is a list of acquisitions by marin software perfect audience june 2014 14 socialmoov february 2015 15 funding edit marin software raised 105m in its ipo march 22 2013 16 marin software received 30m in series f funding temasek benchmark capital crosslink capital dag ventures sap ventures and triangle peak partners february 13 2012 17 marin software received 16m in series e funding crosslink capital dag ventures focus ventures benchmark capital and triangle peak partners april 5 2011 18 marin software received 11.2 m in series d funding amicus capital benchmark capital dag ventures focus ventures and triangle peak partners june 2 2010 19 marin software received 13m in series c funding amicus capital benchmark capital dag ventures and focus ventures april 28 2009 20 marin software received 7.25 m in series b funding benchmark capital and amicus capital april 9 2008 21 marin software received 2.5 m in series a funding amicus capital october 5 2006 22 references edit patrick hoge san francisco business times march 4 2011 http www.bizjournals.com sanfrancisco print edition 2011 03 04 marin software thinks big.html fortune november 16 2012 http tech.fortune.cnn.com 2012 11 16 a tech advertising behemoth in the making internetretailer march 22 2011 https www.internetretailer.com 2011 03 21 marin software announces new offering paid search advertisers luan goldie newmediaage march 27 2009 http www.nma.co.uk news marin software opens first london office 42012 . article laurie sullivan media post january 20 2011 http www.mediapost.com publications fa articles.showarticle & art aid 143293 venturebeat june 16 2011 http venturebeatprofiles.com news view marin software article 408583 marketing insights blog november 13 2012 http insights.marinsoftware.com marin software marin software adtech tokyo and new tokyo office fortune november 16 2012 http tech.fortune.cnn.com 2012 11 16 a tech advertising behemoth in the making mediapost december 27 2012 http www.mediapost.com publications article 189941 marin to file ipo in 2013.html axzz2jpcbopl2 forbes february 13 2013 http www.forbes.com sites ericsavitz 2013 02 13 marin software files ipo wall street journal march 22 2013 http online.wsj.com article bt co 20130322 707445.html lunden ingrid march 22 2013 . ad tech specialist marin software raises 105m in ipo as shares pop 40 % but now under 18 . techcrunch . yahoo finance september 24 2014 http finance.yahoo.com news marin software launches audience marketing 123000305.html press release techcrunch june 2 2014 http techcrunch.com 2014 06 02 marin software pays 23m for social retargeting startup perfect audience marin software buys france s socialmoov for up to 20.75 m . www.techcrunch.com . retrieved 6 february 2015 . wall street journal march 22 2013 http online.wsj.com article bt co 20130322 707445.html bill siwicki internet retailer february 13 2012 http www.internetretailer.com 2012 02 13 marin software raises 30 million venture funding leena rao techcrunch april 5 2011 http techcrunch.com 2011 04 05 marin software raises 16 million for paid search management platform leena rao techcrunch june 2 2010 http techcrunch.com 2010 06 02 marin raises another 11 2 million for search engine management software xconomy april 28 2009 http www.xconomy.com san francisco 2009 04 28 marin software receives 13000000 series c financing round deal book new york times april 7 2008 http dealbook.nytimes.com 2008 04 07 benchmark leads series b for marin software leena rao techcrunch april 27 2009 http techcrunch.com 2009 04 27 marin raises 13 million for search engine optimization software external links edit marin software official website retrieved from https en.wikipedia.org w index.php title marin software & oldid 743699231 categories companies listed on the new york stock exchangesoftware companies based in the san francisco bay areacompanies based in san franciscohidden categories articles with a promotional tone from october 2014all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 19 42 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view