verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . september 2008 learn how and when to remove this template message roses type subsidiary of variety wholesalers industry retail founded 1915 headquarters henderson north carolina website http www.rosesdiscountstores.com roses stores originally known as rose s 5 10 25 stores 1 is a regional discount store in the united states with its headquarters in henderson north carolina . the chain has stores in fifteen states primarily in the south . roses was purchased by variety wholesalers inc. in 1997 2 and the company s roses division has approximately 175 stores which compete chiefly with kmart and wal mart . in 2010 the roses division began expanding beyond its original base of stores in the south opening stores in pennsylvania ohio and indiana . history edit rose s stores inc was founded in henderson north carolina in 1915 by paul howard rose 1880 1955 . a merchant from his youth rose took possession of the henderson store in june 1915 following dissolution of a partnership that had operated stores in henderson and charlotte . the chain expanded first in nearby oxford 1916 then roxboro april 1917 louisburg march 1918 and in the rosemary section of roanoke rapids august 1918 . with these five stores proving profitable rose and other family members began to expand into a wider area in 1920 first into south carolina store no. 6 mullins and virginia store no. 7 franklin . westward expansion began through north carolina into lenoir store no. 8 statesville store no. 9 and elsewhere . when the chain incorporated in 1927 there were around 30 stores . further expansion into tennessee newport no. 44 1929 and georgia dawson no. 74 1935 completed what would be the core of roses market area which persists through to today . most stores were in small towns but in 1938 the company began opening outlets in the hampton roads virginia area which would become their dominant urban market . store 105 opened in 1938 on colley avenue in norfolk around the corner from where three years later the company would open a large department store the phr center shop at the time norfolk s most modern store . the following year store 106 ocean view norfolk and 107 downtown virginia beach cemented the company s position in hampton roads . at the beginning of world war ii there were 118 rose s 5 10 25 cent stores . during the conflict housing boards in norfolk and portsmouth asked the company to open stores in government owned neighborhood shopping clusters in housing areas created for war industry workers . roses store in a shopping center in waynesboro virginia following the war roses first real shopping center store opened in the midtown center at wards corner also in norfolk . roses found the shopping center location successful and quickly went on to open stores in newly constructed centers throughout their marketing area . early shopping center stores include no. 127 in greenville south carolina s lewis plaza ; no. 130 in raleigh s cameron village ; no. 132 in greensboro s summit center and no. 135 in jacksonville north carolina s new river plaza . each of these stores was larger than the previous leading the company in the direction it would take in the 1960s . when a shopping center location opened in spartanburg s pinewood plaza in 1961 the building had around 50 000 square feet 4 600 m2 of floor space and advertised itself as a discount department store . other similar stores opened in greensboro louisville roanoke and virginia beach before a prototype store that opened in high point north carolina in 1965 . roses opened a store in morristown tn in 1965 . from this point on until the 1990s roses began replacing smaller stores with these large shopping center locations . first prototype of combination discount store grocery format roses apparel home and grocery elizabeth city north carolina shortly after conversion on 17 september 2012 . this location is one of the largest stores in the chain at 65 000 sq. ft. in the late 1970s the upscale phr center shops about six remained were merged into the main operation while the remaining small stores were grouped into a division called p.h. rose variety stores which the company continued to operate until it sold the remaining 50 locations to variety wholesalers in 1984 to concentrate on their larger stores . when wal mart first moved into the region in the early 1980s its larger store format seriously diminished roses market share and profitability . in 1997 roses was purchased by variety wholesalers which dates back to the 1932 opening of pope s 5 & 10 cent stores in fuquay varina and angier north carolina . there were 106 roses stores in operation when variety completed the purchase . variety quickly returned the roses stores to profitability and soon began an expansion program that has doubled the number of stores . rose s stores inc. was renamed variety stores inc. in 2001 but the stores have continued to operate under the roses name . roses store at five points mall in marion indiana . this location is roses first store in indiana and among three stores in indiana the others are in anderson and indianapolis . rose s has begun opening stores in jacksonville florida again in 2011 and 2012 . they are located on arlington road and on lem turner road in an old k mart store . in the 1970s roses operated a mall store at the old normandy mall in jacksonville . starting in mid 2012 roses launched a prototype combination store located in elizabeth city north carolina incorporating a full grocery department with complete produce meat dairy and frozen food departments . the grocery location was replaced in 2015 with a save a lot grocery store operated by variety wholesalers as a franchisee following the successful debut of a save a lot grocery franchised to variety wholesalers adjacent to the roses located in raleigh north carolina . references edit our state magazine ; july 2008 variety wholesalers about us retrieved from https en.wikipedia.org w index.php title roses store & oldid 713750770 categories discount stores of the united statescompanies based in north carolina1915 establishments in north carolinahidden categories articles needing additional references from september 2008all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 5 april 2016 at 17 52 . text is available under the creative commons attribution sharealike license ; 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