for the candies see ipso candy . for the magical formula see ipsos . ipsos sa type soci t anonyme traded as euronext ips industry market research public opinion research founded 1975 ; 41 years ago 1975 founder didier truchot headquarters paris france 1 area served worldwide key people didier truchot chairman and ceo revenue 1 785.3 million 2015 2 number of employees 16 530 website www.ipsos.com ipsos group s.a. french pronunciation ip.so 3 is a global market research and a consulting firm with worldwide headquarters in paris france . the company was founded in 1975 and has been publicly traded on the paris stock exchange since 1 july 1999 . since 1990 the group has created or acquired numerous companies throughout the world . in october 2011 ipsos acquired synovate resulting in a newly combined ipsos organization that ranks as the world s third largest research agency . as of 2014 ipsos has offices in 87 countries employing 16 530 people . 1 4 contents 1 history 1.1 first years in france 1.2 european expansion 1.3 global expansion 2 business specialization 3 financial performance 3.1 top 10 of the market research sector 2013 4 subsidiaries 5 notes 6 external links history edit first years in france edit ipsos was founded in 1975 1 by didier truchot who had experience working in the ifop and isos institutes . truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns something new in france . the first of these methods was the barom tre d affichage baf in 1977 an instrument to analyze the effectiveness of billboard advertisements . it was followed by an instrument specific for media and in 1979 the france des cadres actifs fca which was used to determine reading habits of french executives . despite the success the company s profitability remained at modest levels until the arrival of jean marc lech as co chairman . from then on it started to perform public opinion researches another innovative activity in the french market . by the end of the 80s it was the fifth largest media research company in france . the great activity of french policymakers at the time helped to strengthen the position of the company especially the public opinion research sector . 5 european expansion edit during the 90s ipsos expanded principally through acquisitions to spain italy germany the united kingdom and central europe especially hungary . in 1992 the company was opened to private investment to improve its purchasing capital . the first new shareholder was baring private equity . truchot and lech the major shareholders retained two thirds of the company . 5 global expansion edit in the mid 90s ipsos was one of the most important research companies in europe and decided to expand globally . with the objective of pursuing its global expansion ipsos took on new investment partners selling 40 percent of the company to artemis group led by fran ois pinault and the amstar investment fund led by walter butler . in 1997 ipsos entered into the south american market with the acquisition of novaction and also in 1998 into the north american with the purchase of the american company asi market research a leading advertising researcher . in 1999 ipsos was listed on the paris stock exchange . the successful offering enabled artemis and amstar to cash out on their investments and also gave ipsos the possibility to continue its expansion . then it participated of the creation of an internet audience research joint venture mmxi europe with the majority of shares held by partner media matrix and 20 percent by ipsos . the company also took control of four subsidiaries of nfo worldwide specializing in the formation of access panels . the expansion continued in asia south america and especially in north america with the purchase of the canadian company angus reid renamed ipsos reid in 2000 . in 2011 ipsos acquired aegis group plc s synovate division . 6 business specialization edit ipsos has organized its business into several areas of specialization advertising research ; marketing research ; media content and technology research ; opinion polls and social research ; loyalty quality and customer relationship management research ; and survey management data collection and delivery . financial performance edit ipsos revenues totaled 1 669.5 million in 2014 with an organic growth rate of 0.3 % . in 2014 ipsos derived 46 % of its revenue from the emea region europe the middle east and africa 38 % from the americas region and 16 % from the asia pacific region . 7 top 10 of the market research sector 2013 edit rank company revenues in 2013 million usd 1 nielsen company 2 kantar group 3 389 3 ims health inc. 2 544 4 ipsos group s.a. 2 274 5 gfk 1 985 6 information resources inc. 845 7 westat inc. 583 8 dunnhumby ltd. 454 9 intage inc. 436 10 the npd group 288 source esomar 2014 subsidiaries edit ipsos mori ipsos reid ipsos alfacom ipsos apoyo ipsos archway ipsos asi ipsos bimsa ipsos connect ipsos healthcare 8 ipsos insight ipsos interactive services ipsos loyalty ipsos marketing 8 ipsos markinor ipsos south africa 9 ipsos mrbi ipsos novaction ipsos observer ipsos public affairs ipsos rda 10 ipsos uu ipsos vantis livra.com notes edit a b c company description ipsos sa . businessweek.com . businessweek . retrieved 27 september 2012 . full year 2015 results pdf . ipsos . retrieved 25 june 2016 . https www.howtopronounce.com french ipsos honomichl global top 25 http www.marketingpower.com resourcelibrary publications marketingnews 2011 8 30 11 hono % 2025.pdf a b international directory of company histories . 48 . st. james press . september 2002 . isbn 155862466x . ipsos sa announces completion of acquisition of aegis group plc s synovate . reuters.com . reuters . 12 october 2011 . retrieved 26 september 2012 . ipsos annual results presentation 2011 http www.ipsos.com sites ipsos.com files finances annual % 20results % 20presentation.pdf a b http intranet.na.ipsos default.aspx ipsos is global . ipsos markinor . retrieved 4 may 2014 . http www.rdagroup.com external links edit official website ipsos group s.a. ipsos business consulting specialist global business unit of ipsos ipsos north america v t e cac mid 60 companies of france june 2012 a roports de paris air france klm alten altran technologies aperam areva atos bic biom rieux bollor bourbon bull cfao ciments fran ais club m diterran e cnp assurances derichebourg dexia eiffage eramet euler hermes eurazeo eurofins scientific faiveley transport faurecia fonciere des regions gecina groupe steria havas icade iliad imerys ingenico ipsen ipsos jcdecaux kl pierre maurel et prom mercialys m tropole tv neopost nexans nexity orpea pagesjaunes plastic omnium r my cointreau rexel rubis seb saft silic soitec technicolor teleperformance tf1 group ubisoft vicat virbac zodiac retrieved from https en.wikipedia.org w index.php title ipsos & oldid 743854150 categories cac mid 60companies established in 1975research and analysis firmsmarketing research companiespublic opinion research companiesmarketing research companies of franceresearch and analysis firms of france navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutsch fran aisnederlandsnorsk bokm lportugu srom n svenska edit links this page was last modified on 11 october 2016 at 17 04 . text is available under the creative commons attribution sharealike license ; 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