founders john neeson and richard eldh headquarters wilton connecticut usa key people john neeson managing director richard eldh managing director tony jaros svp of research ally motz president and ceo siriusdecisions canada website siriusdecisions.com siriusdecisions inc. is a global b2b research and advisory firm with headquarters in wilton connecticut . the company provides advisory consulting and learning services to help executives improve the performance of their sales marketing and product strategies . siriusdecisions developed the demand waterfall model which is widely used by b2b companies to describe and measure their lead to revenue funnel . 1 siriusdecisions clients include adobe ibm ge hp cisco ; 2 sap ; 3 and motorola . 4 contents 1 company history 2 products and services 3 conferences and events 4 press coverage 5 references company history edit siriusdecisions was founded in 2001 by current managing directors john neeson 5 and richard eldh . 6 siriusdecisions has helped define many business marketing best practices and concepts including lead scoring and marketing operations . 7 since 2005 the company s demand waterfall model which was updated in 2012 has been used by marketers to analyze their lead qualification process from the inquiry stages through closed sales . 8 9 10 the model introduced prominent b2b marketing terms including marketing qualified lead mql and sales qualified lead sql . 11 siriusdecisions announced january 8 2014 that it had received an investment from jmi equity . 2 along with its wilton headquarters the company has offices in london montreal san francisco and waltham massachusetts . products and services edit managing director john neeson speaks during the annual siriusdecisions sales and marketing summit . siriusdecisions research services provide the information that executives need to inform aspects of their marketing sales and product strategies including account based marketing channel management channel sales cmo strategies demand creation marketing operations portfolio marketing product management sales operations sales enablement strategic communications conferences and events edit since 2006 siriusdecisions has hosted an annual sales and marketing summit which brings together marketing sales and product professionals and executives to discuss how intersections between their disciplines can be used to solve business problems . 12 during the summit siriusdecisions honors b2b organizations that develop innovative sales and marketing integration practices with its return on integration roi awards . 13 the company also hosts a summit europe . 14 the summit 2014 keynote speaker was author malcolm gladwell . 15 former united states army general stanley a. mcchrystal delivered the summit 2013 keynote address 16 and sap cmo jonathan becher gave the summit 2012 keynote address . 17 press coverage edit siriusdecisions research and commentary from executives has been featured in forbes 18 19 adage 20 21 22 cmo.com 7 inc.com 23 channel marketer report 24 25 crm magazine 26 marketing magazine 27 and demand gen report . 28 29 30 31 references edit an inconvenient truth about b2b demand generation . b2b marketing directions . a b siriusdecisions receives growth investment from jmi equity . jmi equity . siriusdecisions sales and marketing summit . sap blogs . siriusdecisions summit europe 2013 key takeaways . spiceworks . john neeson executive profile . bloomberg businessweek . richard eldh executive profile . bloomberg businessweek . a b the cmo.com interview siriusdecisions svp research tony jaros . cmo.com . at siriusdecisions assessing the revised demand waterfall . adage . marketone insights the new siriusdecisions demand waterfall . marketone . the new siriusdecisions waterfall and new b2b marketing acronyms . b2b digital marketing . three tips for navigating the new demand waterfall . marketingprofs . 4 tactical takeaways from case studies presented at siriusdecisions summit 2013 . eloqua . industry leaders from f5 iron mountain and kronos headline siriusdecisions summit 2011 . prweb . b2b marketers still love selfies top insights from sdsummit europe . babcock & jenkins . bestselling author malcolm gladwell to keynote siriusdecisions summit 2014 . businesswire . from siriusdecisions summit reflections on shared consciousness . salesify . siriusdecisions sap s becher urges marketers to look beyond the fire drill . adage . how to achieve b to b marketing roi nirvana . forbes . market like never before . forbes . at dma2012 b to b symposium a conference within a conference . adage . summit focuses on sales marketing transformation . adage . siriusdecisions summit focuses on successful transformation . adage . 3 rules for making change stick at your company . inc.com . mobile powers up channel sales and partner engagement . channel marketer report . channel thought leaders experts share predictions for 2014 . channel marketer report . growing profits with marketing automation . crm magazine . how to avoid the high cost of the blown sales lead . marketing magazine . marketing operations goes from misfits to major players . demand gen report . b2b marketers starting to track social influence from cold to close . demand gen report . advanced analytics the next technology frontier for sales and marketing organizations . demand gen report . siriusdecisions highlights customer lifecycle framework for retention loyalty optimization . demand gen report . retrieved from https en.wikipedia.org w index.php title siriusdecisions & oldid 712264829 categories marketinghidden categories tagged pages containing blacklisted linkspages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout 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