research founded 1987 headquarters london ; san francisco ; toronto key people doug miller chairman chris coulter co ceo christophe guibeleguiet co ceo website http www.globescan.com globescan is a public opinion research consultancy that does reputation brand sustainability engagement and trends research . 1 globescan s evidence based approach generally relies on polling amongst the general public and targeted stakeholders 2 according to the scope of their clients project . since july 2004 globescan has been a signatory to the united nations global compact and is certified to the iso 9001 2008 standard . globescan adheres to the professional opinion research standards of esomar in all its research assignments . 3 globescan has offices in london san francisco and toronto 4 and a network of research partners spanning more than 70 countries . 5 contents 1 background 2 services 3 notable projects 4 clients 5 references 6 external links background edit according to the firm s chairman and ceo doug miller 6 7 its methodology is based on the principles in james surowiecki s 2004 book the wisdom of crowds . 8 specializing in custom and syndicated research for global companies ngos and other multilateral institutions the company has been providing strategic research and counsel to clients around the world since 1987 . 9 its research has been mentioned by numerous media agencies such as christian science monitor 10 financial times 11 bbc 12 13 the economist 14 15 16 greenbiz 17 18 19 20 21 and the independent 22 services edit globescan provides evidence led counsel to a wide range of organizations seeking to understand and engage with their varied stakeholders and to adopt or refine strategies on brand reputation and sustainability . while much of their work is proprietary globescan s website shares case studies of work they conducted for a variety of organizations including sabmiller adb rio tinto national geographic society bsr pepsico idrc bbc world service and amnesty international . 23 notable projects edit in march 2012 globescan and partner sustainability launched the regeneration roadmap a collaborative and multi faceted initiative that aims to provide a roadmap for achieving sustainable development within the next generation focusing in particular on ways the private sector can improve sustainability strategy increase credibility and deliver results at greater speed and scale . 24 the project is sponsored in part by bmw sc johnson dupont pfizer interface and media partner the guardian sustainable business . 25 a major component of the project is a series of sustainability pioneer interviews dubbed the ray anderson memorial interviews . it is a series of interviews with 20 sustainable development pioneers from business government and civil society notable for their long term commitment to sustainable development . some participants include madame gro harlem brundtland lester brown nitin desai maurice strong david suzuki yolanda kakabadse sha zukang sir mark moody stuart achim steiner vandana shiva jim macneill and bill ford . in april 2012 globescan worked with unilever to deliver a 24 hour online conference around the launch of unilever s sustainable living plan . dubbed the sustainable living lab the objective was to create and inspire a dialogue where unilever could learn from sustainability leaders to co create leading edge ideas and share good practice which would help unilever and others make more progress on the big sustainability challenges that face the world . 26 the firm is well known for its greendex which is a study measuring and monitoring consumer progress toward environmental sustainability conducted in 2008 2009 and 2010 in partnership with the national geographic society . 27 the project looked at 14 000 consumers in australia brazil canada china france germany great britain hungary india japan mexico russia spain and the united states . it also used 27 international experts in sustainability . 28 in all three years it ran 2008 29 2009 30 and 2010 31 the united states placed dead last with canada next to last . the firm also attracted international media attention for its 2008 worldwide survey that matched presidential candidates barack obama with john mccain questioning 23 531 people either face to face or via telephone in 22 countries . the poll found strong margins in favor of obama . however about 4 in 10 surveyed did not express an opinion . doug miller has said that l arge numbers of people around the world clearly like what barack obama represents . he also commented that america s international image was mostly negative at that time . 32 the survey was partially sponsored by united kingdom taxpayers through the bbc at around 55 000 or more which attracted criticism . the daily mail called the survey worthless given that non americans could not vote in the election . tory mp philip davies stated that i think this is an appalling waste of taxpayers money which has no bearing on anything . the bbc responded in a statement that t he fact that the poll results are reflected in great detail by other news sources around the world bringing credit to britain shows their value . 33 clients edit according to their website 34 globescan s list of clients includes amnesty international goldman sachs philips anglo american hp procter & gamble astra zeneca kraft foods rio tinto barclays maersk royal dutch shell bbc world service mcdonald s sabmiller bhp billiton national geographic society siemens bmw nestle toyota bp nike unilever cisco novartis volkswagen citigroup oxfam the walt disney company dell pepsico warner bros. fairtrade international pfizer world bank references edit globescan s areas of expertise . retrieved 15 may 2012 . globescan s research approach . retrieved 15 may 2012 . globescan s affiliations . retrieved 15 may 2012 . globescan s offices . retrieved 15 may 2012 . globescan s global reach . retrieved 15 may 2012 . globescan chairman and ceo doug miller . www.globescan.com . retrieved 14 may 2012 . globescan chairman and ceo doug miller . retrieved 14 may 2012 . president message . globescan main website . accessed april 25 2009 . about globescan . retrieved 15 may 2012 . webmedev russian president s new blog gets earful from the masses . christian science monitor . published april 24 2009 . ethical consumers give fairtrade a boost . financial times . published april 16 2009 . a year in review 75th anniversary . bbc . accessed april 25 2009 . europe less china more popular in global bbc poll . bbc . 11 may 2012 . retrieved 15 may 2012 . the french election an inconvenient truth . the economist . 31 march 2012 . retrieved 14 may 2012 . capitalism s waning popularity market of ideas . the economist . 9 april 2011 . retrieved 14 may 2012 . public opinion on capitalism market troubles . the economist . 6 april 2011 . retrieved 14 may 2012 . what puts companies on top of the sustainability leadership list . greenbiz . retrieved 14 may 2012 . unilever tops list of sustainability leaders . greenbiz . retrieved 14 may 2012 . business leaders still struggle to integrate sustainability into mission . greenbiz . retrieved 14 may 2012 . why businesses suffer from a trust gap . greenbiz . retrieved 14 may 2012 . how to keep sustainability perceptions in line with performance . greenbiz . retrieved 14 may 2012 . wright oliver 11 may 2012 . how the world fell out of love with europe . london the independent . retrieved 14 may 2012 . globescan case studies . retrieved 15 may 2012 . about the regeneration roadmap . retrieved 15 may 2012 . the regeneration roadmap sponsors . retrieved 15 may 2012 . unilever sustainable living lab . retrieved 15 may 2012 . greendex . national geographic society . accessed 14 may 2012 . first of its kind 14 country study ranks consumers according to environmental behavior . e science news . published may 7 2008 . 2008 greendex results . national geographic . retrieved 14 may 2012 . 2009 greendex results . national geographic . retrieved 14 may 2012 . 2010 greendex results . national geographic . retrieved 14 may 2012 . world wants obama as president poll . australian broadcasting corporation . posted september 9 2008 . bbc spends 50 000 on meaningless poll asking the world if obama or mccain should be president . by paul revoir . the daily mail . published 10 september 2008 . globescan client list . retrieved 15 may 2012 . external links edit globescan website retrieved from https en.wikipedia.org w index.php title globescan & oldid 718983503 categories public opinion research companies navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial 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