digital marketing founded january 2007 headquarters new york city united states number of locations 9 locations 1 united states uk india key people david a. steinberg ceo services data driven marketing people based marketing email marketing search engine marketing social media marketing machine learning 2 website http www.zetainteractive.com zeta interactive corporation is customer life cycle marketing company 3 founded in 2007 . contents 1 history 2 company output 3 activities and events 4 references 5 see also history edit the privately owned company s headquarters are in new york city with eight additional offices worldwide including silicon valley london and chennai hyderabad india . 4 founded by david a. steinberg and john sculley zeta was built to capitalize on major shifts to the advertising and marketing industries with the rise of big data ; the emergence of more sophisticated methods of data mining and analytics the use of mobile technologies and the trend toward sophisticated data driven marketing by advertising firms . in 2014 forbes listed zeta interactive as a most promising company . 5 in 2015 forbes put zeta interactive on its list of top 100 analytics startups of 2015 6 in april 2015 zeta was included in gartner inc. s annual magic quadrant for multichannel campaign management for the second year . 7 8 company output edit the company s set of data email social search and mobile solutions are used by middle market and fortune 500 brands . with more than 600 employees 9 worldwide the company has grown through acquisitions of technologies like adchemy in november 2013 to access that company s patented machine learning technology 10 and clicksquared in january 2014 to access its gartner rated cross channel marketing automation technology 11 and changes in its business model . 4 in july 2015 the company raised 125 million from blackstone s gso capital partners to grow its business through acquisitions 12 of data startup companies . 7 the company has been referred to as a unicorn a billion dollar startup . 7 zeta considers its approach to data driven marketing precision marketing 13 and it has been highlighted in articles and white papers . 14 zeta s ceo is david a. steinberg . 15 steinberg is a contributing writer on wired and huffington post . 16 17 activities and events edit on january 30 2014 zeta interactive hosted a forum on the changes in advertising and marketing over the years using apple s 1984 commercial as a benchmark . sculley shared the panel with advertising executive david sable global ceo of young & rubicam ; jessica gelman vice president of customer marketing & strategy ; the kraft group the owners of the new england patriots ; and hooman radfar chairman and co founder of marketing firm addthis . 18 references edit bloomberg . zeta data from bloomberg . bloomberg business . bloomberg . steinberg david 14 may 2014 . is big data right for your business . bulldog reporter . urbanski al 9 jul 2014 . zeta introduces cross lifecycle platform . haymarket media inc. direct marketing . a b azuri calivin 17 jan 2014 . xl marketing has now become zeta interactive . technology marketing corp. cloud contact center . zeta interactive on forbes lists 45 america s most promising companies 2014 . forbes . jan 2014 . columbus louis 8 aug 2015 . the top 100 analytics startups of 2015 . forbes . a b c konrad alex 15 jul 2015 . zeta interactive hits 1 billion valuation and looks to buy up data startups . data startups . forbes . 2015 april . zeta interactive named to gartner s magic quadrant for multichannel campaign management report for second straight year . pr newswire . konrad alex 23 jan 2014 . zeta interactive s new name and purchase reveal challenges for email marketers . 600 employees . forbes . ha anthony 4 nov 2013 . xl marketing buys adchemy s customer acquisition division adchemy actions . aol . techcrunch . zeta interactive acquires marketing automation platform provider clicksquared . information today inc. crm.com . 23 jan 2014 . bond shannon 15 jul 2015 . zeta interactive valued at 1bn after blackstone investment . blackstone . financial times . webinar the precision marketing imperative tactics for improving marketing that deliver 5 to 6 times the revenue and profit . the relevancy ring . the relevancy group trg . the precision marketing imperative tactics for implementing a framework . relevancy group . zeta interactive website . about us section . zeta interactive . retrieved 24 december 2013 . steinberg david . david a. steinberg s page . wired innovation insights . cond nast digital . steinberg david . newsfeed . huffington post . huffington post . iftikhar bilal 30 january 2014 . super bowl 2014 advertisers lose yardage . crain s new york . retrieved 30 january 2014 . see also edit fast web media outrank by rogers this article about an internet company of the united states is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title zeta interactive & oldid 742876571 categories internet marketing companiescompanies established in 2008multinational companies based in new york cityunited states internet company stubshidden categories all stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 6 october 2016 at 10 37 . text is available under the creative commons attribution sharealike license ; 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