an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . june 2014 learn how and when to remove this template message buongiorno a docomo company develops apps and services for mobile devices . on august 2012 after the settlement of a successful public tender offer buongiorno became a wholly owned subsidiary of ntt docomo a mobile telecommunications technologies and services company . contents 1 history 2 financial information 3 controversy 4 references history edit buongiorno started out in 1995 when current chairman mauro del rio started sending humorous e mail messages with the subject buongiorno italian for good morning to 11 friends . the business expanded quickly by 1998 he was sending e mail newsletters to 25 000 people . 1 del rio launched buongiorno spa to provide services for the telecommunications market beginning a policy of growth through international acquisitions the first of which was of the spanish company myalert in 2001 . buongiorno merged with vitaminic in july 2003 to form buongiorno vitaminic spa . the company continued with its policy of acquisitions the most significant of which were the italian company gsmbox in 2004 and the french company freever leading in mobile communities and created by jerome trainel philippe tissot and pierre duhau laurent in 2005 . on march 25 2006 the company changed its name to buongiorno spa . more recent acquisitions which led to the current structure of the buongiorno group were the british firm inventa which was purchased at the end of 2006 and the american company rocket mobile in the early months of 2007 . a significant partnership was established with the mitsui corporation of japan creating the joint venture buongiorno hong kong managed by simone ranucci brandimarte . the partnership s first major transaction was the acquisition of edong asia a chinese provider of mobile content . on june 11 2010 the company announced its investment in glamoo 2 company leader in the group buying collective buying sector and headquartered in london . in july 2012 japan s ntt docomo took over buongiorno in a deal worth 209 million euros . 3 financial information edit as reported on the balance sheet dated 31 december 2006 the buongiorno group has a consolidated investment of about 157.2 million with a net worth of around 76.9 million a consolidated turnover of about 191.8 million and consolidated net profit of about 12.6 million . investment in the parent company amounts to approximately 124.2 million with a net worth of around 76.9 million a turnover of about 50.5 million and a net profit of about 13.8 million with extraordinary income capital gains on sale of shares of about 10.9 million euros . in 2006 the buongiorno group employed on average 659 employees including 173 staff in the parent company . citation needed controversy edit in august 2012 buongiorno featured in a bbc news technology article exposing a loophole in the company s systems which allowed experienced hackers to sign up any mobile number to buongiorno s subscription services regardless of the mobile number s owner consent or knowledge . 4 buongiorno said it quickly closed the loophole once it was discovered and had no evidence it had been exploited . as of july 2016 however the bug does not appear to have been closed as widely documented by hundreds of mobile phone subscribers on various community forums . further companies like ee o2 and vodafone appear to be actively exploiting the bug by refusing to accept that buongiorno may be acting fradulently while at the same time failing to provide documentary evidence or other type of support for subscription and insisting that their own customers obtain a refund from buongiorno instead who would be a third party in the relationship between the mobile user and the likes of ee o2 or vodafone . references edit povoledo elisabetta july 8 2007 . from jokes to ring tones buongiorno still evolves . new york times . buongiorno buys into mobile shopping with glamoo . gomonews . july 29 2010 . ntt docomo acquires italy s buongiorno . the times of india . retrieved 2012 07 07 . mobile customer uncovers premium rate bug . bbc news online . retrieved 2015 08 05 . retrieved from https en.wikipedia.org w index.php title buongiorno & oldid 731706317 categories software companies of italyinternet companies of italyntt docomohidden categories articles with a promotional tone from june 2014all articles with a promotional toneall articles with unsourced statementsarticles with unsourced statements from june 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent 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