please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . march 2009 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . november 2009 learn how and when to remove this template message learn how and when to remove this template message everlast worldwide incorporated type subsidiary industry sporting goods founded the bronx new york us 1910 ; 106 years ago 1910 founder jacob golomb headquarters new york city us area served worldwide key people neil morton president products boxing equipment & apparel parent sports direct 1 website www.everlast.com everlast is an american brand active in the design manufacturing licensing and marketing of boxing mixed martial arts and fitness related sporting goods equipment clothing footwear and accessories . based in manhattan everlast s products are sold in more than 75 countries . contents 1 history 2 products 3 sponsorships 4 references 5 external links history edit this section needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . april 2013 learn how and when to remove this template message in 1910 17 year old jacob golomb the son of a tailor and an avid swimmer was dissatisfied with swimsuits of the time that barely lasted a season and began making suits that he guaranteed would last for a full year . he gave them the name everlast . everlast transformed into a small retail store that carried a full line of sports equipment best known as the major supplier of boxing equipment . in 1917 the young jack dempsey called on everlast for specialized boxing equipment resulting in the development of the brand s first boxing headgear that would last more than 15 rounds of intensive training . everlast evolved into the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries . citation needed in 1958 ben nadorf purchased 50 % of everlast sports mfg. corp from daniel golomb . in 1995 ben nadorf became sole owner of everlast sports mfg. corp. in 2000 active apparel group aagp acquired the everlast brand and boxing equipment . in 2007 british retailing group sports direct acquired everlast worldwide . 2 based in manhattan the everlast brand is represented in over 75 countries and holds over 65 licensees worldwide . the company has taken home the world mma award for best technical equipment brand 5 times including most recently in 2014 . products edit everlast produces a large quantity of boxing and mma gloves for all types of training . boxing related equipment such as heavy bags speed bags and headgear are among other products made by the brand . everlast has granted a large number of licenses for a diverse range of products including men s and women s athletic apparel sports nutrition products and athletic footwear . the company s products are marketed globally and its international business is predominantly conducted through distributorship arrangements . everlast has designed various trademarked technologies that cushion the hands and wrist evergel regulate body temperature evercool wick away moisture everdri and fight the growth of bacteria and microbes everfresh . everlast products are used in amateur and professional boxing competitions as well as in boxing and mma gyms and training camps . everlast has been providing equipment for reality tv shows like the the contender and the biggest loser as well as popular fitness magazines feature films and much more . sponsorships edit everlast has a roster of athletes signed under its name including nfl star reggie bush heavyweight world champion deontay wilder and 2x champ canelo alvarez . everlast assists in running the annual ny golden gloves competition the most prestigious amateur tournament in the country . about 900 boxers compete each year . everlast has also assisted in other golden gloves programs from other states . everlast works with various community outreach programs including phit america pro camps and much more . references edit http www.telegraph.co.uk finance markets 2819137 sports direct sells stake in amer.html reporter by ben bland online city . mike ashley agrees to buy everlast . retrieved 2016 08 30 . external links edit wikimedia commons has media related to everlast worldwide . official website official everlast distributor netherlands retrieved from https en.wikipedia.org w index.php title everlast boxing & oldid 737339937 categories 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