b type publicly traded aktiebolag industry online gambling holding company founded sweden december 3 1963 1963 12 03 founder bill lindwall and rolf lundstr m headquarters stockholm sweden brands betsson.com betsafe.com casinoeuro.com nordicbet.com krooncasino.com and more revenue euro 402.3 m sek 3 722 m 2015 operating income euro 95.8 m sek 886.4 m 2015 number of employees 1800 subsidiaries betsson malta ltd website betssonab.com footnotes references annual report 2015 1 betsson ab is a swedish company that offers a number of online gambling products such as casino poker bingo sports betting and scratch cards through several wholly owned malta based subsidiaries like bml group ltd and betsson malta ltd. betsson ab is listed on the nasdaq stockholm large cap list . 1 2 3 contents 1 corporate history 2 products 3 business acquisitions 4 references 5 external links corporate history edit betsson ab can trace its roots back to 1963 and the foundation of ab restaurang rouletter by bill lindwall and rolf lundstr m later renamed cherryf retagen ab cherry which provided slot machines to restaurants in sweden . cherry acquired a minority share of net entertainment in 1998 which was a company co founded with investment ab kinnevik tasked with developing online gaming solutions . the rest of the shares in net entertainment held by kinnevik was acquired by cherry in 2000 making kinnevik the largest shareholder of cherry in the process . in 2003 after the return of pontus lindwall son of bill lindwall as the ceo of cherry the company buys into betsson founded by henrik bergquist anders holmgren and fredrik sidfalk which had a gaming licence in england at that time and later acquires a license in malta . in 2006 cherryf retagen changes its name to betsson and the traditional gaming operation in the business sector of cherry merges into a new group cherryf retagen which later shortens the name back to cherry and launches its own online sector based in malta . 4 ulrik bengtsson stepped up as ceo of betsson in march 2016 and took over after pontus lindwall who has stayed on as chairman of the board . 5 6 7 8 products edit betsson ab owns and operates a number of websites via its subsidiaries in malta . 1 9 business acquisitions edit in 2011 the company acquired all of the shares in the betsafe group for sek 292 m. the aim of the acquisition was to increase betsson s market presence and enable continued growth . the acquisition grew betsson s number of customers to approximately 419 000 surpassing unibet in the number of active players . that same year betsson signed an agreement with a chinese state owned company regarding the development of joint owned gaming operations . 10 11 references edit a b c 2015 annual report pdf . betsson ab . retrieved 6 april 2016 . koncernstruktur betsson ab . solid info . retrieved 5 august 2014 . about us . betsson . retrieved 5 august 2014 . http dev.cherry.se en cherrys history betsson ab grunddata in swedish . solid info . retrieved 5 august 2014 . registrering och aktivering bildat 1963 12 02 bv namn registrerat 2006 06 13 bv history . betsson . retrieved 5 august 2014 . betsson superaktien som stigit ver 11 000 procent in swedish . svenska dagbladet . retrieved 5 august 2014 . tar hem spelet in swedish . aff rsv rlden . retrieved 5 august 2014 . om betsson in swedish . betsson ab . retrieved 6 april 2016 . annual report 2011 pdf . betsson ab . retrieved 5 august 2014 . betsson i ledande roll in swedish . dagens nyheter . retrieved 5 august 2014 . external links edit betsson ab corporate information retrieved from https en.wikipedia.org w index.php title betsson & oldid 741866793 categories gambling websitesbookmakerspoker companiescompanies established in 2000gambling companies of maltaonline gambling companiescompanies based in stockholmcompanies listed on the stockholm stock exchange2000 establishments in swedenhidden categories cs1 swedish language sources sv navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages e tinadanskfran ais slenskanorsk bokm lpolskisuomisvenskat rk e edit links this page was last modified on 30 september 2016 at 04 24 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view