see red or dead novel . red or dead type private industry fashion founded 1982 headquarters london uk products spectacles footwear watches website www.redordead.com red or dead is a fashion designer and manufacturer started in london in 1982 by wayne hemingway and his wife gerardine hemingway . they design products such as shoes spectacles bags and watches . contents 1 history 2 red or dead products 3 references 4 further reading 5 external links history edit in 1982 wayne and gerardine hemingway opened a stall on camden market london to sell items from their wardrobes . 1 within a year they had expanded to sixteen stalls of second hand clothes purchased from all over the world . 2 the company s name red or dead refers both to an inversion of the cold war slogan better dead than red and to wayne s red indian ancestors . 1 the hemingways began making and retailing their own designs . wayne later explained their goal to be the first designer company that sold to everyday people . london fashion week snubbed them at first on the grounds that designer fashion was meant to be elitist but later relented and red or dead won the british fashion council s streetstyle designer of the year award from 1995 to 1997 . 1 2 in 1995 they sold the brand to stephen hinchliffe s facia group . 3 facia collapsed the next year and receivers sold red or dead back to the hemingways . at that time it was counted as one of the uk s leading fashion chains employing more than 100 people . 4 in 1998 red or dead was sold to the pentland group . red or dead products edit red or dead expanded its product base and it currently includes footwear clothing fashion handbags optical frames swimwear and glorious gussets hosiery . the brand is also used on fragrance from the perfume shop and fashion versions of raleigh bicycles . 5 references edit a b c chris jones 8 november 2002 . wayne hemingway earnest about design . bbc news . a b history of red or dead on official website patrick tooher 7 january 1996 . mr hinchliffe and his amazing shopping list . the independent . london . retrieved 21 august 2012 . john willcock ; nic cicutti 17 june 1996 . red or dead and sock shop find buyers . the independent . retrieved 21 august 2012 . product pages on official website . retrieved 21 august 2012 . further reading edit tamsin kingswell red or dead the good the bad and the ugly thames & hudson 1998 isbn 978 050001891 0 external links edit official website retrieved from https en.wikipedia.org w index.php title red or dead & oldid 647239539 categories shoe brandscompanies established in 1982watch brands1982 establishments in england navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 15 february 2015 at 12 47 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view