an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . may 2014 learn how and when to remove this template message made.com type limited company industry retailer founded march 2010 founder ning li ceo brent hoberman chairman headquarters london united kingdom area served united kingdom ireland france italy netherlands germany and belgium products furniture number of employees 160 website made.com made.com is an online designer furniture retailer based in london england that sells furniture . the company was co founded by ning li 1 chief executive officer and brent hoberman chairman and founder of lastminute.com 2 together with julien call de 3 chief operations officer and chloe macintosh . contents 1 history 2 operations 3 business model 4 designers 5 recognition 6 references history edit made.com was launched in march 2010 with 2.5 million 4 funding and the organisation later received 6m 5 6 in series b financing . in january 2013 made.com launched in france led by digital entrepreneur david vanek . 7 in september 2013 made.com launched in italy . 7 in the same month philippe chainieux formally ceo of meetic match.com europe was appointed as managing director 8 and made.com aired its first tv ad in the uk great design direct from the makers . 8 9 in october 2013 made.com was selected as one of the initial 25 new uk businesses for the government s future fifty programme . the future fifty are the high growth technology companies the government wants to help expand and float . 10 in december 2013 made.com ceo and co founder ning li accompanied the prime minister david cameron and other uk business delegates on a major trade trip to china . 11 in september 2014 made.com launched in the netherlands and just 6 months later in march 2015 made launched the site in germany led by gloria maria reuss . in march 2015 chloe macintosh stepped down as creative director . 12 in july 2015 made.com raised 60m 38m in new growth capital from partech ventures and eight roads ventures to accelerate its expansion into europe . 13 the made.com co founders in the ninth floor showroom . from left to right julien callede coo chloe macintosh creative director brent hoberman chairman ning li ceo operations edit made.com does not own any of its factories instead it commissions factories to meet its orders . 14 the company s head office is based in london and also operates an office in shanghai china . it has 160 team members spanning across both offices . in 2012 sales grew by 200 % compared to 2011 14 and in 2012 employed between one and two people per week . 14 made.com opened its ninth floor showroom in notting hill during london design festival 2012 . 15 on 16 december 2013 made opened the doors to its showroom at redbrick mill in batley . 16 and in january 2015 made opened its flagship showroom in soho london 100 charing cross road . 17 these physical showroom presents a changing selection of the site s products and customers are able to take away fabric samples and create wishlists using cloudtags tables . business model edit made.com streamlines the furniture design and manufacture process 18 allowing it take products from design to sale in as little as four months . made.com releases two new collections a week . 9 the company minimises overheads by selling online grouping orders of the same item not owning its factories and building close working relationships with factories and designers . 14 its website showcases furniture designs and encourages people to vote for their favourite . crowd sourced designs go into production and people who voted can go on to purchase them should they reach production . 19 orders are then placed directly with the manufacturer for mass production . once produced these orders are shipped and then dispatched to customers . 20 designers edit made.com collaborates with a number of designers including steuart padwick james harrison nina campbell ian archer philip colbert ilaria marelli genevieve bennett john stefanidis and alison cork . 15 in 2012 the new designers made.com award was given to hugh leader williams for his spun collection . the prize was to have his design put into production and sold on the made.com website . 21 in 2013 made.com in partnered with the design museum to give designers the chance to submit their designs for a two seater sofa as part of its future is here exhibition . the public could vote for their favourite via the made.com website . the winning entry was the lovebird by je uk kim which was put into production in four months . 22 in september 2013 made.com announced that graduate designer josie morris was the winner of its first emerging talent awards with her range collection of tables and stools . josie who studied at northumbria university will now see her collection go into production and sold on the made.com website . 23 in 2014 ying chang and her fascinatingly functional grid system desk won made s emerging talen award . 24 recognition edit the independent top 50 best furniture shops 2011 the daily telegraph s e commerce finance and payment winner tech start up 100 2011 25 new media age effectiveness awards finalist 2011 highly commended website of the year 2010 by the good web guide 26 winner of the young start up of the year at the startups awards 2012 18 27 winner of home & home improvement sector from the online retail awards for two years running in 2012 . 3 part of the ukit s great entrepreneurs campaign in 2012 . 28 commended winner in the innovation category at the internet retailing awards 2013 competing against burberry m & s and topshop . 29 shortlisted for online retail awards 2013 . 30 red s hot women awards 2013 chloe macintosh start up category . 31 made.com was named second fastest growing tech company in the uk 2014 32 references edit 3 november 2011 chinese entrepreneur found freedom in french furniture bbc news . retrieved 19 june 2012 . emma de vita 30 april 2012 decisions ning li made.com management today . retrieved 19 june 2012 . a b ning li chloe macintosh and julien callede young guns 2010 growing business . retrieved 31 october 2013 . richard wray 22 march 2010 made.com aims to halve designer furniture prices the guardian . retrieved 19 june 2012 . mike butcher 11 january 2012 made.com raises 6m in series b financing techcruch . retrieved 19 june 2012 . thomas hobbs 11 january 2012 made.com raises 6 million in funding growth business . retrieved 19 june 2012 . a b alex lawson 31 january 2013 furniture etailer made.com launches in france as it embarks on overseas expansion trail retail week . retrieved 13 august 2013 . a b 7 september 2013 irresistibly made.com by made.com campaign retrieved september 2013 a b emma gaffney 25 july 2013 video feature the future is here at the design museum homes and property . retrieved 15 august 2013 17 october 2013 the future fifty the list the telegraph . retrieved 21 november 2013 mark klelnman 29 november 2013 cameron assembles biggest china trade mission sky news retrieved 2 december 2013 made.com co founder chloe macintosh steps down as creative director . the drum . retrieved 10 july 2015 . made.com raises 38m to expand aggressively in europe . retrieved 20 july 2015 . a b c d jonathan moules 30 january 2013 made.com vows to stay street wise financial times . retrieved 14 july 2013 . subscription required a b 24 september 2012 online retailer made.com opens physical showroom dezeen . retrieved 8 may 2013 bernard ginns 28 november 2013 made.com ready to change the way we shop yorkshire post retrieved 2 december 2013 bureau de change combines furniture with digital projections for second made.com showroom . dezeen . dezeen . 11 february 2015 . retrieved 15 february 2015 . a b maila reeve 30 april 2013 chloe macintosh co founder made.com zero 100 employees in 3 years the next woman . retrieved 31 october 2013 . fiona graham 29 september 2010 crowdsourcing turning customers into creative directors bbc news . retrieved 19 june 2012 dipal acharya 7 december 2012 santa s got the sack ... london evening standard . retrieved 13 august 2013 june 2013 success story hugh leader williams new designers . retrieved 14 august 2013 25 july 2013 video feature the future is here at the design museum homes and property . retrieved 13 august 2013 . 18 march 2011 the ones to watch chloe macintosh made.com business zone . retrieved 24 july 2012 about . yc . retrieved 9 july 2015 . 13 april 2011 spotify crowned winner of start up 100 awards the telegraphy retrieved 19 june 2012 . 17 november 2010 website of the year 2010 won by anyvan the good website guide . retrieved 19 june 2012 . young start up of the year 2012 made.com . startups.co.uk . retrieved 6 may 2014 . hannah pilpel 26 july 2013 great entrepreneurs made.com . retrieved 13 august 2013 chloe 28 june 2013 internet retailing awards the awards party with pictures internet retailing . retrieved 13 august 2013 short list for 2013 online retail awards . retrieved 13 august 2013 red s hot women awards 2013 winners 2013 red magazine online retrieved 6 january 2013 sophie hobson 17 april 2014 the five fastest growing tech companies in the uk london loves business retrieved 24 april 2014 retrieved from https en.wikipedia.org w index.php title made.com & oldid 741900231 categories retail companies based in londoncompanies established in 2010hidden categories articles with a promotional tone from may 2014all articles with a promotional toneuse dmy dates from december 2015use british english from september 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact 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