private industry furniture retailers founded 1910 headquarters roanoke virginia key people president george b. cartledge iii products furniture bedding mattresses revenue private website www.grandhomefurnishings.com grand home furnishings is a regional chain of furniture stores headquartered in roanoke virginia in the united states . as of may 2006 grand operates fourteen retail stores in virginia two in tennessee and two in west virginia . grand recently opened a retail store in the growing smith mountain lake community of franklin county virginia . grand also has a warehouse furniture outlet in roanoke . grand s stores and outlets are supplied by four distribution centers in virginia and one in tennessee . the chain s first location was opened in downtown roanoke in 1910 under the name grand piano company and specialized in pianos other musical instruments and related merchandise . during the 1930s the company added furniture radios and phonographs . when purchased in 1945 by the cartledge family the name was changed to the grand piano and furniture company . in the 1950s the chain began to expand outside of roanoke into southwest virginia the shenandoah valley and eventually other states . grand piano and furniture continued to sell pianos well after the company s focus had shifted to furniture . grand eventually stopped selling pianos and assumed its current name grand home furnishings in 1998 . many in the roanoke area still commonly refer to the chain as grand piano . grand may be best known for offering a cold eight ounce bottle of coca cola to customers as they enter the store . the tradition began at a lynchburg virginia store opening in 1953 and was soon adopted by the entire chain . grand hands out over one million bottles of coke per year . grand built a free standing location at valley view mall in 1991 . this new store would become the chain s flagship in the roanoke area after the closure of its landmark downtown roanoke location in the late 1990s . grand has made nascar cross promotions a primary focus of its marketing efforts since the 1990s . the company was a sponsor of the winston cup wood brothers racing team based in stuart virginia until 2004 and its drivers and cars frequently made promotional appearance at the chain s stores . grand currently sponsors kevin wood s no. 20 grand home furnishings ford in the nascar sanctioned whelen all american series . in december 2005 industry newspaper furniture today ranked grand home furnishings as the 58th largest furniture retailer in the us with annual sales of 111 million . distributions centers are located in virginia and tennessee . external links edit grand home furnishings retrieved from https en.wikipedia.org w index.php title grand home furnishings & oldid 647216965 categories companies based in roanoke virginiafurniture retailers of the united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 15 february 2015 at 08 19 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view