2010 founder andrew toy ceo alexander trewby coo david zhu cto headquarters new york new york u.s. products divide dual persona byod platform website www.divide.com enterproid is an enterprise mobility management software company that helps business customers manage employee owned smartphones and tablets a trend known as bring your own device byod . enterproid is best known for its dual persona platform called divide which separates ios and android devices into two personas for work and play . contents 1 product 2 history 3 funding 4 awards 5 references 6 further reading 7 external links product edit divide provides a workspace container that encrypts business data and applications and keeps them separate from personal data on an employee s mobile device . enterproid was one of the first companies to introduce a dual persona approach for enterprise mobility management and byod . separating a device into two personas allows companies to protect only the business apps and data without having to manage or restrict the personal use of the device 1 divide which also includes a number of business apps for email calendar and contacts is available for both ios and android devices . history edit enterproid was founded in 2010 by former morgan stanley mobile security and it executives . 2 the founding team includes ceo andrew toy coo alexander trewby and cto david zhu . the company which debuted divide at the demo spring 2011 conference 3 established a headquarters in new york with offices in london and hong kong . on may 20 2014 the company was acquired by google . following the acquisition divide became android for work . 4 funding edit in october 2013 enterproid rebranded as divide and announced closing a 12m funding round led by google ventures . 5 the company has raised 25 million to date that also includes 6 an 11 million series a round in june 2011 from google ventures qualcomm ventures and comcast ventures . 7 it raised a 2 million seed round from genacast ventures nyc high peaks venture partners and boldstart ventures in october 2010 . 8 awards edit date award description feb. 2011 qualcomm venture qprize grand prize winner jan. 2012 gsma global mobile awards nominated for best enterprise mobile service and most innovative mobile app april 2012 gartner cool vendor recognized as a top vendor in security infrastructure protection may 2012 time inc. s 10 nyc startups to watch listed as one of the top new york startups references edit simonite tom . one smart phone two personalities . mit technology review . october 13 2011 eadicicco lisa . meet enterproid an nyc startup that tackled byod with a mobile app that divides . international business times . october 20 2012 . rao leena . enterproid separates professional and personal lives on android phones . techcrunch . february 28 2011 . chowdhry amit . google acquires enterprise friendly device manager divide . retrieved 2 june 2016 . as blackberry fizzles enterproid scores 12m for its byod solution rebrands as divide . retrieved 2 june 2016 . crunchbase 1 . crunchbase ludwig sean . enterproid grabs 11m to separate business and personal on android . venturebeat . october 6 2011 . kim ryan . enterproid brings work life balance to smartphones . gigaom . feb 28 2011 . further reading edit wired fox news pc world laptop part of tom s guide pc magazine business insider financial times bloomberg external links edit official website retrieved from https en.wikipedia.org w index.php title enterproid & oldid 729280165 categories software companies based in new york citysoftware companies established in 20102010 establishments in new yorkhidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 july 2016 at 04 27 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view