please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . march 2016 learn how and when to remove this template message passionata type private industry apparel founded 1988 headquarters france products bras panties hosiery and lingerie parent chantelle group website www.passionata.com passionata a brand in the chantelle group is a french lingerie brand founded in 1988 . its target market is working women and its icon is the image of a woman who lives life to the full . the brand enjoys a strong presence in europe with a large distribution network retailers department stores mass distribution and since 2008 has stores in france and germany . contents 1 history 1.1 the 1990s 1.2 the 2000s 1.3 the 2010s the passionista 2 company 2.1 identity 2.2 distribution network 3 collections 3.1 inspirations 3.2 products 3.2.1 lingerie 3.2.2 swimwear 4 communication 4.1 top model 4.2 iconic advertising campaigns 4.3 web 4.4 event based campaigns 4.4.1 crazy horse january 2008 4.4.2 pavillon cambon evening march 2010 5 appendices 5.1 bibliography 5.2 external links history edit passionata originated in france in 1988 . its first advertising campaign features working women a passionate archeologist and a photographer among others . within a year the passionata brand was successfully launched in germany belgium and switzerland . the 1990s edit passionata launches bold and feminine collections flounced waist cinchers and low cut bodices . the 2000s edit passionata highlights latin influences by launching colorful feminine lines reflecting the warmth found in sites such as naples punta cana and managua . the decade s star line is passio available in a broad range of tropical colors . the 2010s the passionista edit passionata introduces the term passionista to denote the passionata woman described as a modern woman at ease with herself and passionate about fashion with a sparkling and sexy lifestyle . the passionista is an icon of la muchacha feliz glamour and seduction . company edit identity edit passionata benefits from the know how of the chantelle group a century old lingerie maker to which it belongs . the group offers different lingerie brands on an international scale chantelle chantal thomass passionata darjeeling and femilet . the chantelle group is committed to respect for women through operations such as la flamme marie claire which promotes girls schooling around the world . distribution network edit the passionata brand is present in all lingerie distribution channels . in september 2008 the brand launched its own dedicated stores . today there are 25 in france and 3 in germany . collections edit inspirations edit the passionata brand s team of designers works with trend agencies in order to align its collections with the trends for each season . it also draws its inspiration during numerous shopping sessions around the world . products edit lingerie edit passionata develops two collections a year which include several product lines . these lines are made up of tops bottoms and other lingerie items . they are offered in several colors . the brand uses fine lingerie materials such as lace and embroidery and offers carefully worked embellishments bows decorated straps etc. . swimwear edit the brand develops a swimwear collection each year that comprises several colorful and printed lines in step with current trends . each line is composed of several tops and different bottoms offering the consumer a wide choice . communication edit top model edit the israeli model bar refaeli has embodied the passionata woman since 2008 . iconic advertising campaigns edit 1988 launch campaign 1998 2000 the wolves press poster and television campaign 2001 2003 the sea press poster and television campaign 2004 2005 the stairs 2006 2007 as seen by press and poster campaign 2008 rocking horse campaign by david lachapelle 2010 2013 press and poster campaigns with bar refaeli web edit the passionata brand is present on the web on an official website and on social networks facebook pinterest instagram . event based campaigns edit crazy horse january 2008 edit in january 2008 passionata officially launched its new brand identity during the salon international de la lingerie trade fair . journalists and clients were invited to the crazy horse to discover the new logo developed in collaboration with the laurent & laurence agency and the commercial directed by david lachapelle . to mark the occasion a few acts from the famous crazy horse revue were adapted featuring the dancers on stage dressed in passionata lingerie . a special act was created for the occasion . pavillon cambon evening march 2010 edit in march 2010 passionata invited the press to discover the autumn winter 2010 collection at the pavillon cambon . bar refaeli the collection s star model was present . six hundred journalists attended the event to interview her and discover the show for the collection composed of mini sketches . bar refaeli closed the show with the other models . appendices edit bibliography edit lingerie fran aise xixe xxie si cle by catherine ormen editions plon 2012 external links edit official website v t e lingerie upper torso types of bras history bandeau nursing bra sports bra training bra underwire bra male bra other garments babydoll bustier camisole dudou negligee torsolette y m lower torso bikini boyshorts french knickers girdle girl boxers panties tanga tap pants thong g string full torso bodybriefer corsage corset corselet nightshirt playsuit slip teddy hosiery garter knee highs pantyhose stocking historical basque boudoir cap bustle chemise crinoline farthingale hoop skirt liberty bodice pannier pantalettes petticoat pettipants waist cincher accessories falsies lingerie tape brands list of lingerie brands retail brastop figleaves herroom journelle true & co. retrieved from https en.wikipedia.org w index.php title passionata & oldid 737370336 categories clothing companies of franceunderwear brandslingerie brandshidden categories articles lacking sources from march 2016all articles lacking sources navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 september 2016 at 09 27 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit 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