articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . october 2015 siteminder type private industry technology founded 2006 founder mike ford and mike rogers area served global website official website siteminder is an australian based company that provides cloud based software to the travel and hospitality industry . its main focus is online distribution and direct booking technology . contents 1 company history 2 technology 3 references 4 external links company history edit siteminder was founded in 2006 by ceo mike ford who invested 180 000 of his savings into the venture and cto mike rogers . prior to founding the company ford had an investment stake in the australian hostel operator australian leisure operators and worked for ics global . ford originated the idea for the company taking his inspiration from his work in digitizing medical industry documents which he believed could streamline hotel reservation systems for the hospitality industry in a similar manner to its effect on hospitals and health funds . the company began with three employees adding a customer support person bagath singh in addition to the roles of ford s and rogers . 1 the initial market for siteminder was delimited to australia before beginning to take on clients from the uk and then elsewhere . after a few months the company received 250 000 in angel investment . the same investors injected an additional 1 million into the company in 2008 in order to allow it to expand overseas . one of its first partners was booking.com based in london . it opened a second office in 2010 located in london in order to manage its business in europe . in 2012 it received 5 million in venture capital funding . that year it handled about 2 billion in hotel reservation revenue for its clients . 1 2 siteminder products have been used by both small boutique hotels and some of the world s largest . 3 by early 2013 there were at least seven thousand hotel establishments that used siteminder for their online reservations . 4 this grew to more than 10 000 hotels by the middle of the year and the handling of 4.2 billion in hotel reservation revenue in 105 countries . that year siteminder s company revenue increased by 80 % . in early 2014 the company received 30 million in venture capital funding from technology crossover ventures in silicon valley in order in part to increase the company s presence in the united states . at the time of the investment siteminder had approximately 11 000 client hotels and 200 employees . 1 5 6 in september 2014 the company had 14 000 client hotels and processed more than 7 billion in transactions over the 12 months ending 30 june 2014 . 7 in 2015 siteminder acquired globekey a company that has developed reservations systems for hotels and a tool for taking hotel reservations via social media . 8 technology edit the core siteminder platform for reservations is the channel manager which automates most of the processes required in the creation of a room reservation . the platform is used by hotel chains and travel companies such as tripadvisor . 9 another siteminder platform is the room distribution exchange rdx which allows direct connectivity for travel agents to contact hotel groups and arrange reservations . 10 11 siteminder also developed thebookingbutton which allows hotels to receive online reservations directly through their websites . this includes the ability for potential guests to check for room availability and cost before proceeding with making an official reservation . the system is commission free . 12 siteminder hotel management systems store their information in an internet cloud . 4 use of siteminder systems have led to increases in online revenue of about fifty percent in larger hotels . 13 siteminder partners with other technology providers such as ideas revenue solutions which specializes in revenue management software and consultations combining ideas software into its products . 14 references edit a b c liz tay 7 february 2014 . move forward how siteminder s laser focus helped make a 30 million funding round easier . business insider australia . retrieved 23 june 2014 . siteminder widens scope . travel business review . 14 august 2008 . retrieved 23 june 2014 . francis c nantha 8 february 2012 . siteminder partners genting deal to generate online bookings and optimise gentings distribution channels . the malay mail . retrieved 23 june 2014 . a b uk s largest privately owned hotel group signs with siteminder . etb news . 30 january 2013 . retrieved 23 june 2014 . australia s siteminder raises 30m to bring hotel platform global . pando daily . 15 january 2014 . retrieved 23 june 2014 . james hutchinson and sarah thompson 14 january 2014 . siteminder deal signals local intent from american funds . australasian business intelligence . retrieved 23 june 2014 . in depth the global disruption in hotel channel managers . tnooz . 4 september 2014 . retrieved 12 september 2014 . http www.tnooz.com article siteminder buys reservation system provider globekey http www.cioreview.com company siteminderconnecting hotels to online channels cid 784 rntid 1.html regal hotels add new connectivity platform for agents . hotel management . 31 july 2012 . retrieved 23 june 2014 . russian federation siteminder ostrovok inks joint venture deal . mena report . 30 may 2014 . retrieved 23 june 2014 . james gardner 21 may 2013 . using google analytics to track thebookingbutton hotel reservation system . wsi . retrieved 23 june 2014 . tatiana rokou 24 july 2013 . siteminder helps scandinavia s largest hotel amplify online revenue by 50 % . travel daily news . retrieved 23 june 2014 . ideas and siteminder partner to help hotels . wireless news . 15 september 2011 . retrieved 23 june 2014 . external links edit official website retrieved from https en.wikipedia.org w index.php title siteminder & oldid 739142304 categories 2006 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