written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2012 learn how and when to remove this template message brady corporation type public traded as nyse brc industry manufacturing founded november 11 1914 ; 101 years ago 1914 11 11 headquarters milwaukee wisconsin u.s. area served worldwide key people j. michael nauman president and ceo russell shaller president ids products identification solutions revenue us 1.32 b fy 2012 1 net income us 108.7 m fy 2012 1 number of employees 6 600 website www.bradycorp.com brady corporation is a manufacturer of products for identifying components used in workplaces . headquartered in milwaukee wisconsin brady employs 6 600 people in north and south america europe asia and australia . brady corporation was founded as w.h. brady co. in eau claire wis. in 1914 by william h. brady . 2 in 1984 the company went public and began trading on the nasdaq market . in 1998 w.h. brady co. became brady corporation and in 1999 the company began trading on the new york stock exchange under ticker symbol brc . today brady has more than 1 million customers and net sales for 2013 14 were 1.225 billion . 3 contents 1 main products 2 history 3 brady in use 4 sustainability 5 international expansion 6 brady brands 7 references 8 external links main products edit the company s main product lines are in safety identification regulatory compliance brand protection laboratory identification and specimen tracking visitor access voice and data communications and precision die cut components . they include do it yourself printing systems labeling materials 4 signs and software and lockout tagout spill control and regulatory compliance devices . brady sells through distribution channels and e commerce websites like bradyid.com . history edit brady s first products were promotional calendars painted signs and point of purchase displays . the company survived the great depression by producing hundreds of millions of push cards small paperboard cards with rows of perforated circles concealing numbers which fitted into brady s established business of printing die cutting and laminating . 1940s during world war ii brady developed the wire marker card numbered cloth strips on an adhesive card . these strips could be used by electricians and assembly workers by wrapping them around electrical wires creating a numbering system to identify components . 1950s & 1960s brady moved to milwaukee in an era of sustained growth . brady became known as a specialist in identification materials improving its existing products and developing new ones . in addition to new products the company developed proprietary machines that could laminate die cut print and cut to length in a single operation boosting production volumes and reducing costs . 1970s having sold their products through distribution and mail order since 1947 the company in 1970s established subsidiaries in england belgium germany france and australia . by 1980 international subsidiaries accounted for 20 percent of sales . 1980s in 1981 brady acquired seton a direct marketing business that sold nearly identical products . seton s catalog mailings rose from 1 million in 1981 to 8 million in 1988 and in 1985 . subsidiaries were established in england canada and germany by 1988 . 1990s product lines evolved with developments in technology . the company introduced printing systems enabling customers to print their own safety signs labels and identification products on site . software along with printers scanners and bar code labels introduced automatic identification and data collection . new high performance materials were developed for circuit board manufacturing and mobile phones opened a new market for the company s die cut products . 2000s was a period of growth through acquisition . more than 35 acquisitions led to a tripling in size 5 between 2003 and 2010 . brady in use edit as a specialty business to business manufacturer the company s products are rarely obvious to the general public being mainly used inside manufacturing facilities public buildings computers airplanes and mobile phones . prominent usages include brady markers identified every pipe in the manhattan project s weapons plant in the 1940s . brady has supplied helmet logos for a number of nfl teams including the green bay packers . brady contract services used on north slope during construction of the alaska gas pipeline . brady spc sorbent products helped clean up the deepwater horizon oil spill . 6 more than 500 000 feet of oil booms thousands of nets 600 bales of absorbent pads and more than a million feet of other materials absorbed spilled oil from the water . sustainability edit the brady corporation says it takes a comprehensive approach to the sustainability of the company its customers and the communities in which it operates . in 2012 it issued its first annual sustainability report . the company says its operations focuses on reducing waste conserving energy 7 using natural resources responsibly and promoting employee safety . for example in 2010 brady became a smartway transport partner in the u.s. while in 2009 it opened a facility in egelsbach germany that uses a geothermic heating and cooling system . it says it uses design for environment principles to design eco friendly products including halogen free flame retardant labels and ribbons . in its communities it operates through strategic philanthropy and employee engagement . charitable giving through the brady corporation foundation and brady corporation has increased 10 fold over the past five years and gift in kind donations have surpassed 1 million . recent projects include a third china hope school 8 in sichuan province ; brady corporation jr. 9 an interactive exhibit that teaches preschoolers about manufacturing at the betty brinn children s museum in milwaukee ; and funding college educations through i have a dream 6 for a class of students at clarke street elementary school . international expansion edit 1947 brady began selling its products internationally to south africa . 1950s first european sales office in u.k. and operations in canada . 1960s & 1970s expansion throughout europe with operations in belgium germany france and sweden . 1980s entered asia australia hong kong japan and singapore . 1990s began operating in mexico and brazil with further expansion in asia to china malaysia philippines south korea and taiwan . 2000s decade continued expansion in asia thailand and india as well as expansion into slovakia in eastern europe ; turkey in the middle east and the united arab emirates . brady brands edit as a result of acquisitions brady products are traded under a variety of names and brands including identicard seton electromark pdc safetyshop emedco jam welco scafftag dawg clement communications & peronnel concepts compliance big badges id warehouse securimed stickolor precision dynamics corporation accidental health & safety personnel concepts spc transposafe . references edit a b brady brc annual sec income statement filing via wikinvest . gurda john sticking to it a history of the w. h. brady co. 1914 1989 milwaukee w. h. brady co. 1989 . http www.bradycorp.com en investors financialfundamentals income statement stewart landy 2009 12 01 . labeling for longevity material handling management online . mhlnews.com . archived from the original on july 27 2011 . retrieved 2011 12 31 . brady corporation receives acg outstanding corporate growth award . free online library . thefreelibrary.com . 2007 05 03 . retrieved 2011 12 31 . a b rick barrett 2010 07 06 . state firms step up in the gulf coast . jsonline . retrieved 2011 12 31 . lefever stephanie 2010 03 08 . sustainable exit signs . ishn.com . retrieved 2011 12 31 . us firm sets up 3rd hope school in sichuan . chinadaily.com.cn . 2010 04 30 . retrieved 2011 12 31 . http non profit news.dbusinessnews.com shownews.php type news latest & newsid 214990 external links edit bradycorp.com brady direct marketing inc. v t e major companies based in milwaukee allen bradley a. o. smith brady corporation harley davidson johnson controls joy global kohl s koss magnetek manpowergroup marcus corporation miller brewing company northwestern mutual quad graphics rockwell automation briggs & stratton former a. f. gallun & sons blackhawk chain belt company john pritzlaff hardware company journal media group marshall & ilsley midwest airlines nordberg manufacturing company pfister & vogel retrieved from https en.wikipedia.org w index.php title brady corporation & oldid 743559130 categories companies listed on the new york stock exchangemanufacturing companies based in wisconsincompanies based in milwaukeehidden categories articles with a promotional tone from march 2012all articles with a promotional tone navigation menu personal tools not 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