2003 headquarters burbank california u.s. key people susan bonds president & ceo alex lieu chief creative officer michael borys vice president of interactive design johnny rodriguez vice president of visual design george cook bob fagan website 42 entertainment.com 42 entertainment is an american company based in burbank which specializes in creating and producing alternate reality games args . the company was founded in 2003 as an independently owned creative content and interactive agency under the name 4orty 2wo entertainment . 1 the company started with a nine person management team and was originally based in emeryville california . it produces alternate reality games including campaigns for xbox and ps3 titles the movie the dark knight and the nine inch nails year zero album . contents 1 history 1.1 pre founding 1.2 founding 1.3 merge with 3 pin media 1.4 changes in 2007 1.5 changes in 2008 2 projects 3 references 4 external links history edit pre founding edit while the company did not officially launch until 2003 many of those who would become the management team were involved with creating and producing the beast for warner brothers to promote the steven spielberg film a.i. 2 the project was developed by microsoft . 3 founding edit the company began as 4orty 2wo entertainment in 2003 and was launched by a management team which included bob fagan elan lee 4 5 sean stewart 6 and jordan weisman 7 8 from the team which created the beast . notable employees and collaborators between 2003 and 2006 also included susan bonds joe dinunzio 9 jane mcgonigal 10 jim stewartson and john ziffren . 11 12 merge with 3 pin media edit in early 2006 42 entertainment merged with 3 pin media . the executive team of michael borys alex lieu and johnny rodriquez joined the company at this time . changes in 2007 edit in 2007 jordan weisman left the company to found smith & tinker . that same year elan lee sean stewart and jim stewartson stepped down to found fourth wall studios . 13 changes in 2008 edit creatives steve peters maureen mchugh and behnam karbassi left the company in late 2008 and founded no mimes media in march 2009 . 14 projects edit in 2004 42 entertainment produced i love bees the prequel to the xbox game halo 2 . other projects followed in 2005 such as client in parentheses hex 168 microsoft gaming studios xbox 360 msn found windows live search and last call poker activision s gun . in 2006 the company created dead man s tale an interactive game for windows messenger and disney s pirates of the caribbean . in 2007 42 entertainment created the vanishing point for windows vista which offered a sub orbital trip to space as a grand prize . the company was also behind year zero which had them working with trent reznor to build out a world for the nine inch nails album year zero . the year zero game was hailed by rolling stone as the most innovative promotion scheme since the leaked sex tape . 15 although reznor insisted that the game was an extension of the album rather than a marketing attempt 16 it nonetheless was awarded a cyber grand prix for digital marketing at the 2008 cannes lions . 17 starting in 2008 projects from 42 entertainment include stop the international columbia tri star if looks could kill burrell toyota camry bizarro is here six flags project abraham scea s resistance 2 and why so serious an alternate reality game for the warner bros. movie the dark knight . in 2009 42 entertainment started the flynn lives campaign for the disney film tron legacy . references edit original website 4orty2wo . com as archived at archive.org . web.archive.org . 2005 01 31 . archived from the original on 2005 01 31 . retrieved 2010 09 14 . credits as archived on cloudmakers moderated yahoo group . movies.groups.yahoo.com . retrieved 2010 09 14 . the intricate plot behind a.i. web mystery . usatoday.com . 2001 06 28 . retrieved 2010 09 14 . jon scott 2006 11 14 . joystiq interviews elan lee of 42 entertainment . joystiq.com . retrieved 2010 09 14 . elan lee s alternate reality . gamasutra.com . 2006 12 06 . retrieved 2010 09 14 . borland john 2005 12 22 . a novelist turned gaming innovator news.com . news.cnet.com . retrieved 2010 09 14 . canada 2008 05 30 . arg creator s got game . toronto globeandmail.com . retrieved 2010 09 14 . rose frank 2007 12 20 . secret websites coded messages the new world of immersive games . wired.com . archived from the original on 22 august 2010 . retrieved 2010 09 14 . dean takahashi 2009 01 30 . 42 entertainment creates alternate reality game for new film the international . venturebeat.com . archived from the original on 30 september 2010 . retrieved 2010 09 14 . terdiman daniel 2006 12 28 . drawing on the wii reality tv c net . news.cnet.com . retrieved 2010 09 14 . management team . 2005 04 03 . archived from the original on 2005 04 03 . retrieved 2010 09 14 . weiss joanna 2005 10 23 . who s running the show . boston.com . archived from the original on 20 august 2010 . retrieved 2010 09 14 . 42 entertainment names new management team . reuters . 2007 11 28 . retrieved 2010 09 14 . no mimes media new company familiar faces . argn.com . 2009 03 13 . archived from the original on 8 august 2010 . retrieved 2010 09 14 . year zero project way cooler than lost rolling stone staff blog feb. 22 2007 . rose frank secret websites coded messages the new world of immersive games diaz ann christine uniqlock wins cyber grand prix and voyeur snags more gold advertising age june 18 2008 . retrieved 2010 12 27 external links edit corporate website retrieved from https en.wikipedia.org w index.php title 42 entertainment & oldid 738568767 categories companies based in los angeles county californiamedia companies established in 2003 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to 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