verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . may 2014 learn how and when to remove this template message ybrant digital marketing digital media worldwide industry digital marketing founded hyderabad andhra pradesh founder mr. suresh reddy & mr. vijay kancharla headquarters hyderabad andhra pradesh india area served worldwide key people mr. suresh reddy chairman & ceo mr. vijay kancharla chief innovation officer mr. jacob nizri president services digital marketing services website www.ybrantdigital.com ybrant digital is a digital marketing company founded in 2000 and headquartered in india with offices in us argentina brazil chile uruguay mexico uk france germany sweden ukraine serbia israel china india and australia and with representatives or partners in poland and italy . contents 1 history 2 acquisitions 3 references 4 external links history edit founded by suresh reddy 1 and vijay kancharla 2 as usagreetings.com in september 1999 the company introduced its first emarketing product powered by usagreetings engine in november 1999 . in june 2000 the company metamorphosed into ybrant technologies inc. in september 2007 the company filed a draft red herring prospectus drhp with the securities and exchange board of india sebi . however the company decided to put the ipo plans on hold . in may 2008 ybrant technologies integrated all its acquired companies oridian 3 addynamix mediosone and volomp and formally changed its name to ybrant digital . the reorganization of the company with the name change resulted in the formation of three primary operating divisions ; display ad networks led by jacob nizri 4 technology platforms led by vijay kancharla 2 and strategic initiatives led by bradley n cohen . 5 in december 2009 ybrant added location based advertising lba to its services entering into a partnership with livevana innovations & lepton software . in february 2010 ybrant digital launched its local search platform in india ybrant reach yreach starting in hyderabad . in august 2010 ybrant digital bought a search based internet company lycos . at the time lycos was a top 25 internet destination worldwide reaching nearly 60 million unique visitors globally . 6 7 the lycos network of sites and services includes lycos.com tripod angelfire gamesville and hotbot . 8 in may 2012 ybrant digital announced that it had agreed to purchase pricegrabber lowermybills and classesusa.com from experian . pricegrabber provides price comparison shopping services to yahoo and msn shopping . lowermybills.com offers savings through relationships with over 500 service providers while classesusa.com is an online higher education portal . steve krenzer would move from experian to ybrant to continue to lead these three businesses . ybrant expected the purchase to nearly double its revenues . 9 in september 2012 the purchase of pricegrabber lowermybills and classesusa.com from experian fell through . 10 in march 2016 ybrant media acquisition inc. a unit of ybrant digital filed for chapter 11 bankruptcy protection in relation to a 36.6 million loss connected with the acquisition of the lycos search engine . 11 acquisitions edit name date country operated in services offered lgs global 2011 august india usa europe it services and outsourcing lycos 2010 august usa search social media affiliate marketing max interactive 2009 august australia display sem dream ad 2009 may argentina display sem oridian 2008 january israel europe display addynamix 2007 february usa display volomp 2007 april serbia usa email marketing software mediosone 2006 november usa sem display references edit suresh reddy . ybrantdigital.com . retrieved 2012 03 16 . a b vijay kancharla . ybrantdigital.com . retrieved 2012 03 16 . matomy media jacob nizri . ybrantdigital.com . retrieved 2012 03 16 . bradley n cohen . ybrantdigital.com . retrieved 2012 03 16 . ybrant buys lycos for 36 million . prnewswire.com . retrieved 14 february 2015 . http techcrunch.com 2010 08 16 lycos ybrant ybrant digital buys lycos for 36 million ybrant to buy us 283 million inr 1500 crores business from experian . retrieved 2012 05 10 . experian s pricegrabber sale falls through . retrieved 2012 09 26 . http www.wsj.com articles ybrant unit files for bankruptcy over price on lycos deal 1458044619 external links edit official website ybrantmobile.com lycos.com maxinteractive.com.au dreamad.biz volomp.com yreach.com dyomo.com lgsglobal.com ybrantdigital.com traffic details from alexa v t e lycos lycos network angelfire gamesville hotbot htmlgear insiderinfo tripod weather zombie webon whowhere former properties matchmaker.com quote.com webmonkey wired news related articles ybrant digital carnegie mellon university retrieved from https en.wikipedia.org w index.php title ybrant digital & oldid 735028951 categories marketing companieshidden categories articles needing additional references from may 2014all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 18 august 2016 at 06 07 . text is available under the creative commons attribution sharealike license ; 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