subsidiary industry retail founded reno nevada u.s. 1986 headquarters cheyenne wyoming number of locations 9 stores 2016 number of employees 950 2016 parent tjx companies slogan we are all explorers . website www.sierratradingpost.com sierra trading post is an online brick and mortar and catalog retailer of off price merchandise operated by the tjx companies . the cheyenne wyoming based company offers products in categories such as outdoor recreation fitness and adventure gear and apparel along with footwear clothing and home decor . sierra trading post sells merchandise through nine retail stores as of may 2016 two mailed catalog titles and a company website . it carries products from approximately 3 000 name brand manufacturers . sierratradingpost.com launched in december 1998 and was included in the internet retailer top 400 list in 2004 and the top 500 list in 2005 2006 2007 2010 and 2011 . 1 contents 1 retail stores 2 catalogs 3 history 4 references 5 external links retail stores edit sierra trading post operates brick and mortar retail stores in cheyenne where the company is headquartered and runs its warehouse cody wyoming ; meridian idaho 2 near boise ; reno nevada ; fort collins colorado springs and south denver colorado ; and burlington vermont . in may 2016 sierra trading post opened its newest store in salt lake city . further expansion will include newton massachusetts ; eagan minnesota ; wheaton illinois ; ann arbor michigan ; and danbury connecticut . before 1992 sierra trading post was headquartered in reno . as a part of the tjx companies sierra trading post stores often are in the same shopping center as a sibling store ; a sierra trading post usually is found with homegoods and a tjmaxx or marshalls . catalogs edit the first sierra trading post catalog had 16 pages of hand drawn merchandise printed in two colors . today the company mails two catalog titles with hundreds of items in each catalog represented in full color digital photography . the core catalog titled sierra trading post features the broadest range of products . the sierra trading post catalog carries products for women balancing work family and home . it includes active and casual office wear children s clothing home decor and footwear . history edit sierra trading post was founded in sparks nevada in 1986 . it was acquired for an estimated 200 million by framingham massachusetts based tjx companies in 2012 . 3 the original sierra trading post had 500 square feet 46 m2 of office space . the existing stores average over 500 000 square feet 50 000 m2 of operating space . the business claims to hold to three guiding principles giving optimal customer service maintaining low operating costs to increase customer savings and treat others as we would want to be treated . 4 on january 12 2009 during the financial crisis sierra trading post laid off approximately 130 employees at the retail and outlet store and fulfillment center in cheyenne a first in the company s history . 5 references edit internet retailer top 500 retail web sites . internetretailer.com . archived from the original on may 9 2008 . retrieved 2008 02 14 . sierra trading post stores . sierratradingpost.com . retrieved 2008 02 17 . sierra trading post sells for 200m to t.j. maxx parent . wyoming business report . retrieved 2013 01 27 . about sierra trading post . sierratradingpost.com . retrieved 2008 02 17 . sierra trading post layoffs . kgwn tv . retrieved 2009 01 13 . external links edit official website v t e tjx companies current assets homegoods homesense marshalls t.j. maxx t.k. maxx trade secret sierra trading post winners former assets ajwright bj s wholesale club bob s stores homebase the maxx stylesense zayre key people carol meyrowitz coordinates 41 7 33.64 n 104 44 55.44 w 41.1260111 n 104.7487333 w 41.1260111 ; 104.7487333 retrieved from https en.wikipedia.org w index.php title sierra trading post & oldid 738469720 categories tjx companiescompanies based in cheyenne wyomingcompanies based in wyomingeconomy of the western united statesretail companies of the united states1986 establishments in wyominghidden categories coordinates not on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 september 2016 at 04 06 . text is available under the creative commons attribution sharealike license ; 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