london united kingdom website www.betgenius.com betgenius is a provider of data driven software to the regulated sports betting sector . founded in 2000 betgenius delivers technology services to bookmakers and lottery operators . as a part of genius sports betgenius is headquartered in london with offices in tallinn sofia and melbourne . history edit betgenius was founded in 2000 in london england . in the years since betgenius has grown into a multinational company that delivers technology services to international bookmakers and lottery operators . its portfolio of products and services includes automated trading functions data driven marketing services and ux design and development . in 2005 betgenius acquired connextra an ad serving business that enables the customisation and use of live data within adverts that can be deployed to specific websites . subsequently in 2007 betgenius opened their first 24 7 data production facility in tallinn estonia to collate and distribute the key information for trading global sporting events . later that year betgenius was ranked 34th in the sunday times tech track 100 list of fastest growing technology companies . 1 in early 2012 betgenius was granted membership by the world lottery association wla the global trade association of state authorised lottery organisations . in october 2015 in partnership with sky bet betgenius launched a full esports betting service including both pre match and in play markets . 2 3 betgenius was incorporated as a subsidiary of genius sports in 2015 . 4 following a business rebrand in july 2016 5 betgenius offers a range of services across sportsbook management user experience and digital marketing . references edit tech track 100 . the sunday times . retrieved 7 october 2007 . dead link sky betting & gaming launches esports with betgenius genius sports . 2015 10 01 . retrieved 2016 08 18 . sky bet moves into esports with betgenius . sbc news . 2015 10 01 . retrieved 2016 08 18 . three hills fund buys 10m stake in genius sports . retrieved 2016 07 26 . betgenius completes brand overhaul . sbc news . 2016 07 28 . retrieved 2016 08 18 . external links edit official website this technology article about a corporation or company is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title betgenius & oldid 735206674 categories software companies of the united kingdomtechnological company stubshidden categories all articles with dead external linksarticles with dead external links from october 2010use british english from october 2012use dmy dates from october 2012all stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 19 august 2016 at 06 56 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view