with japanese department store isetan . isetann department store inc. type shopping malls department stores supermarket industry retail industry founded 1979 ; 37 years ago 1979 as joymart july 27 1980 ; 36 years ago 1980 07 27 as isetann carriedo street sta . cruz manila metro manila headquarters isetann cinerama recto c.m. recto ave. corner quezon boulevard and evangelista st. quiapo manila philippines previously until 1988 carriedo number of locations 5 branches as of january 2016 area served metro manila key people jorge go co founder and chairman john gobenghuy co founder and ceo owner joymart consolidated corp. website isetann department store inc. official website isetann official facebook page isetann department store inc. under the trade name isetann department store and supermarket or simply isetann is one of the retail operators in metro manila the philippines . it was incorporated in 1980 by chinese filipino entrepreneurs jorge go and john gobenghuy to operate isetann commercial shopping centers such as the lease of commercial spaces within the compound of their malls and department stores . isetann has about 2 000 employees . it has four branches . contents 1 history and corporate profile 2 branches 3 references 4 external links history and corporate profile edit the roots of isetann dates back to july 27 1980 1 when it established in carriedo the then central business district of manila . isetann is the revived version of joymart which as a smaller local supermarket chain could not benefit much from economies of scale . hence joymart was renamed isetann and transformed into its modern large scale retailer form with bright signature colors of orange and green . the first and only isetann mall isetann cinerama recto was opened in 1988 as isetann s response to its rival mall sm city north edsa opened 3 years earlier located at the portion of estero de quiapo before becoming the site of the former roman super cinerama which was burned down in the late 1970s . it primarily specializes in international and local movie screenings . the largest of the four branches the recto mall attracts shopping traffic because of its location beside the lrt 1 and lrt 2 train stations in the office district of manila . during the rest of the 80s it expanded the business in cubao quezon city on mid 1985 and recto manila on april 1988 to become a fully functioning department store and supermarket . in sta . mesa manila a wholesale store outlet was developed on july 1989 . unlike the first 3 branches the sta . mesa branch is only a supermarket sans department store . isetann is known for its marketing promotions such as celebrity events cooking competitions hip hop dance contests and summer body contests . 1 celebrities who have appeared in isetann include marian rivera xian lim mateo guidicelli sam milby and other well known local filipino actors or singers . besides celebrity promotions the retailer also hosts sales lotteries and buy one take one promotions . the interior of the mall is air conditioned . 1 branches edit name location isetann carriedo sta . cruz manila metro manila isetann cinerama recto quiapo manila metro manila isetann cubao araneta center cubao quezon city metro manila isetann wholesale store santa mesa manila metro manila isetann supermarket san roque d3 quezon city metro manila references edit a b c brief history of isetann external links edit isetann department store & supermarket . official website isetann department store and supermarket . official facebook page isetann department store and supermarket . official twitter page v t e philippine shopping mall brands major sm supermalls robinsons malls ayala malls minor ever gotesco malls isetann regional gaisano malls mindanao gaisano grand visayas and mindanao gaisano capital mindoro visayas and mindanao city supermarket pangasinan kcc malls soccsksargen citymall nationwide starmalls luzon and visayas vista malls metro manila megaworld lifestyle malls defunct uniwide sales v t e supermarkets of the philippines supermarkets ever supermarket isetann supermarket metro store puregold jr. robinsons supermarket rustan s supermarket sm supermarket savemore market sm marketplace waltermart wellcome hypermarkets puregold sm hypermarket shopwise s & r membership shopping super 8 discounters puregold extra retrieved from https en.wikipedia.org w index.php title isetann department store & oldid 725044567 categories companies established in 1980department stores of the philippinesisetann department storecompanies based in manila navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage 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