. this article may require cleanup to meet wikipedia s quality standards . the specific problem is the article has too much information on trivialities and not enough on general overview please help improve this article if you can . november 2014 learn how and when to remove this template message qantas iata icao callsign qf qfa qantas founded 16 november 1920 1920 11 16 winton queensland australia commenced operations march 1921 1921 03 hubs brisbane airport melbourne airport sydney airport secondary hubs adelaide airport dubai international airport perth airport focus cities cairns international airport darwin international airport los angeles international airport frequent flyer program qantas frequent flyer airport lounge the qantas club qantas business lounge qantas first lounge qantas chairmans lounge alliance oneworld subsidiaries qantaslink jetstar airways jetconnect network aviation qantas freight australian air express qantas holidays express ground handling qantas ground services q catering snap fresh fleet size 118 destinations 85 1 company slogan the spirit of australia 2 headquarters mascot new south wales australia 3 key people leigh clifford ao chairman alan joyce ceo revenue a 15.8 billion 2015 4 operating income a 975 million 2015 4 total assets a 17.5 billion 2015 4 total equity a 3.45 billion 2015 4 employees 28 622 2015 4 website qantas.com qantas airways limited kw nt s kwon t s ; asx qan is the flag carrier airline of australia and its largest airline by fleet size international flights and international destinations . 5 it is the third oldest airline in the world after klm and avianca 6 having been founded in november 1920 ; it began international passenger flights in may 1935 . the qantas name comes from qantas an acronym for its original name queensland and northern territory aerial services and it is nicknamed the flying kangaroo . qantas is a founding member of the oneworld airline alliance . the airline is based in the sydney suburb of mascot with its main hub at sydney airport . as of march 2014 update qantas had a 65 % share of the australian domestic market and carried 14.9 % of all passengers travelling in and out of australia . 7 8 various subsidiary airlines operate to regional centres and on some trunk routes within australia under the qantaslink banner . its subsidiary jetconnect provides services between australia and new zealand flying under the qantas brand . qantas also owns jetstar airways a low cost airline that operates both international services from australia and domestic services within australia and new zealand ; and holds stakes in a number of other jetstar branded airlines . contents 1 history 2 corporate affairs 2.1 business trends 2.2 headquarters 2.3 airline subsidiaries 2.4 aboriginal and torres strait islanders initiatives 2.5 promotional activities 2.6 fundamental structural change 2.7 new uniform 3 destinations 3.1 partnerships and codeshare agreements 4 fleet 4.1 current 4.2 historical fleet 4.3 aircraft names 4.4 aircraft liveries 4.4.1 aboriginal themed liveries 4.4.2 retro roo liveries 4.4.3 other liveries 5 services 5.1 in flight entertainment 5.2 cabin 5.2.1 first class 5.2.2 business class 5.2.3 premium economy class 5.2.4 economy class 5.3 smartphone support 6 qantas frequent flyer 7 the qantas club 7.1 facilities 7.2 lounge access 8 airline incidents 8.1 aircraft incidents and accidents 8.2 extortion attempts 8.3 sex discrimination controversy 8.4 price fixing 8.5 2011 industrial unrest and grounding of fleet 9 notable people 10 see also 11 references 12 external links history edit main article history of qantas qantas empire airways international seaplane flights arriving at rose bay c. 1939 qantas was founded in winton queensland on 16 november 1920 as queensland and northern territory aerial services limited . 9 the airline s first aircraft was an avro 504k . in 1920 queensland and northern territory aerial services ltd had its headquarters in winton queensland before moving to longreach queensland in 1921 and brisbane in 1930 . in 1934 qantas and britain s imperial airways a forerunner of british airways formed a new company qantas empire airways limited qea . 10 the new airline commenced operations in december 1934 flying between brisbane and darwin . qea flew internationally from may 1935 when the service from darwin was extended to singapore imperial airways operated the rest of the service through to london . 11 after world war ii began enemy action and accidents destroyed half of the fleet of ten when most of the fleet was taken over by the australian government for war service . 12 flying boat services were resumed in 1943 with flights between swan river perth and koggala lake in ceylon now sri lanka . this linked up with the british overseas airways corporation boac the successor airline to imperial airways service to london . 13 14 qantas kangaroo logo was first used on the kangaroo route begun in 1944 from sydney to karachi where boac crews took over for the rest of the journey to the uk . 14 15 16 in 1947 qea was nationalised by the australian government led by labor prime minister ben chifley . qantas limited was then wound up . after nationalisation qantas remaining domestic network in queensland was transferred to the also nationally owned trans australian airlines leaving qantas with a purely international network . shortly after nationalisation qea began its first services outside the british empire to tokyo . 17 services to hong kong began around the same time . in 1957 a head office qantas house opened in sydney . 18 in june 1959 qantas entered the jet age when the first boeing 707 138 was delivered . 19 on 14 september 1992 1992 09 14 qantas acquired nationally owned domestic airline australian airlines renamed from trans australia airlines in 1986 . 20 the airline started to be rebranded to qantas in the following year . qantas was gradually privatised between 1993 1997 . 21 22 23 under the legislation passed to allow the privatisation qantas must be at least 51 % owned by australian shareholders . in 1998 qantas co founded the oneworld alliance with american airlines british airways canadian airlines and cathay pacific 24 with other airlines joining subsequently . the main domestic competitor to qantas ansett australia collapsed on 14 september 2001 . 25 market share for qantas immediately neared 90 % but with the entry of new budget airline virgin blue into the domestic market 26 qantas market share fell . qantas created the budget jetstar airways in 2001 to compete and the market share of the qantas group settled at a relatively stable position of about 65 % with 30 % for virgin blue and other regional airlines accounting for the rest of the market . qantas briefly revived the australian airlines name for a short lived international budget airline between 2002 and 2006 27 but this subsidiary was shut down in favour of expanding jetstar internationally including to new zealand . in 2004 the qantas group expanded into the asian budget airline market with jetstar asia airways in which qantas owns a minority stake . a similar model was used for the investment into jetstar pacific headquartered in vietnam in 2007 and jetstar japan launched in 2012 . in december 2006 qantas was the subject of a failed bid from a consortium calling itself airline partners australia . merger talks with british airways in 2008 also did not proceed to an agreement . 28 in 2011 an industrial relations dispute between qantas and the transport workers union of australia resulted in the grounding of all qantas aircraft and lock out of the airline s staff for two days . 29 corporate affairs edit business trends edit the key trends for the qantas group qantas airways ltd and controlled entities which includes jetstar and qantas cargo are shown below as at year ending 30 june 2008 2009 2010 2011 2012 2013 2014 2015 turnover a m 15 627 14 552 13 772 14 894 15 724 15 902 15 352 15 816 profits statutory profit loss after tax a m 970 123 116 249 244 6 2 843 560 number of employees fte 33 670 33 966 32 489 33 169 33 584 33 265 30 751 28 622 number of passengers m 38.6 38.4 41.4 44.5 46.7 48.2 48.8 49.2 passenger load factor % 80.7 79.6 80.8 80.1 80.1 79.3 77.4 79.1 number of aircraft at year end 224 229 254 283 308 312 308 299 notes sources 30 30 31 32 33 34 35 36 headquarters edit qantas building a qantas headquarters are located at the qantas centre in the mascot suburb of bayside council sydney new south wales . 3 airline subsidiaries edit qantas has operated a number of passenger airline subsidiaries since inception including a bombardier dash 8 of subsidiary qantaslink australia asia airlines operated from 1990 to 1996 to allow qantas to serve the taiwanese market impulse airlines an established airline bought by qantas in 2001 ; ceased operations the same year and its assets used to establish jetstar airways australian airlines an international budget airline operated from 2001 to 2006 37 qantaslink qantas regional airline brand encompassing the operations of two qantas subsidiary airlines and a contract carrier jetstar airways currently operating as qantas low cost carrier network aviation an established air charter carrier in western australia bought by qantas in 2011 ; fulfils fly in fly out contracts with mining companies jetconnect a wholly owned qantas subsidiary established in 2002 that focuses on trans tasman travel between new zealand and eastern australia cities brisbane melbourne and sydney . qantas operates a freight service under the name qantas freight and also wholly owns the logistics and air freight company australian air express and leases cargo aircraft from atlas air . aboriginal and torres strait islanders initiatives edit qantas through its aboriginal and torres strait islander programme has some links with the aboriginal australian community . as of 2007 the company has run the programme for more than ten years and 1 2 % of its staff are aboriginal and torres strait islander . qantas employs a full time diversity coordinator who is responsible for the programme . 38 qantas has also bought and donated some aboriginal art . in 1993 the airline bought a painting honey ant and grasshopper dreaming from the central australian desert region . as of 2007 this painting is on permanent loan to yiribana at the art gallery of new south wales . in 1996 qantas donated five extra bark paintings to the gallery . qantas has also sponsored and supported aboriginal artists in the past . 38 promotional activities edit a qantas boeing 747 400 in special f1 australian grand prix livery at los angeles international airport . an early television campaign starting in 1969 and running for several decades was aimed at american audiences ; it featured a live koala voiced by howard morris who complained that too many tourists were coming to australia and concluded i hate qantas . 39 the koala ads have been ranked among the greatest commercials of all time . 40 a long running advertising campaign features renditions by children s choirs of peter allen s i still call australia home at various famous landmarks in australia and foreign locations such as venice . 41 qantas is the main sponsor of the qantas wallabies the australian national rugby union team . 42 it also sponsors the socceroos australia s national association football team . 43 qantas is the main sponsor for the formula one australian grand prix . 44 on 26 december 2011 qantas signed a four year deal with australian cricket s governing body cricket australia to be the official carrier of the australia national cricket team . 45 fundamental structural change edit the qantas sale act under which the airline was privatised limits foreign ownership of qantas to 49 percent . foreign airlines are subject to further restrictions under the qantas sale act which stipulates a 35 percent limit for all foreign airline shareholdings combined .