bit geo industry textiles manufacturing founded 1995 headquarters montebelluna italy key people mario moretti poegato founder and chairman giorgio presca ceo products footwear clothing revenue 850.1 million 2010 1 operating income 93.4 million 2010 1 profit 58.0 million 2010 1 total assets 622.9 million end 2010 1 total equity 426.3 million end 2010 1 number of employees 2 590 end 2010 1 website www.geox.com geox is an italian brand of shoe and clothing manufactured with waterproof breathable fabrics . contents 1 corporate history 2 research and development 3 references 4 external links corporate history edit a geox store in vaughan mills geox in west edmonton mall geox oxford street london 2016 the company was founded in 1995 2 by mario polegato . the brand name geox was created from a mixture between the greek word geo earth and x a letter element symbolizing technology . polegato was born in 1952 3 near treviso . originally groomed to take over the family wine making business company promotional material has it the idea for the shoe came when he participated in a wine industry conference in reno ; while out jogging in reno s hot desert climate his feet got hot from the exertion and he had the idea to cut a couple of holes in the soles of his shoes with a swiss army knife . he developed the idea into a viable product with the help of a small leather goods business his family owned . after unsuccessfully pitching his invention to several established footwear manufacturers but after having passed the market testing phase for a line of children s footwear polegato began large scale production of shoes under the geox brand name . that same year he improved the original patent and extended the product range to men s and women s footwear . citation needed research and development edit the geox group has consistently invested in innovation ever since it was founded . it s montebelluna head offices are host to r & d facilities which are unique in their kind citation needed . here 15 engineers chemists and physicists are employed in research on perspiration and human generated heat movement patterns testing all materials used in their footwear and manufacturing clothing . the montebelluna based team of scientists have created and patented new machinery to help them pursue their research . geox also works with major research labs and universities to test and refine new technology . references edit a b c d e f annual report 2010 pdf . geox . retrieved 18 november 2011 . digital pr . portale di informazione aziendale del gruppo geox . geox.biz . retrieved 2011 09 03 . digital pr . portale di informazione aziendale del gruppo geox . geox.biz . retrieved 2011 09 03 . external links edit wikimedia commons has media related to geox s.p.a. . official website corporate site companies portal geox retailers the shoe box of knowle retrieved from https en.wikipedia.org w index.php title geox & oldid 744234634 categories companies listed on the borsa italianageoxclothing manufacturerssportswear brandsshoe brandsclothing brands of italyclothing companies of italysporting goods manufacturers of italyshoe companies of italy1995 establishments in italycompanies established in 1995italian brandscompanies based in venetohidden categories all articles with unsourced statementsarticles with unsourced statements from april 2009articles with unsourced statements from may 2009commons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages e tinadeutschespa olfran aisitalianonederlandsrom n edit links this page was last modified on 13 october 2016 at 23 42 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view