of orange business services industry technology consulting technology services information and communication technology founded 2007 as orange business services india 14 february 2000 as orange headquarters thierry bonhomme 1 2 ceo orange business services bala mahadevan 3 4 ceo orange business services india products see services and solutions parent orange business services website orange india the lead section of this article may need to be rewritten . please discuss this issue on the article s talk page . use the lead layout guide to ensure the section follows wikipedia s norms and to be inclusive of all essential details . june 2016 learn how and when to remove this template message the orange brand in india through a complicated set of mergers and divisions 5 6 was acquired and eventually retained by orange s.a. ; 7 8 and currently operates as orange business services india obs india . on 14 february 2000 hutchison max an indian telecom joint venture majority owned by hong kong based hutchison whampoa introduced the brand in the country through the rebranding of its existing mumbai telecom circle cell phone service max touch to orange . 6 9 shortly issues arose concerning the ownership of the orange brand in india when france telecom in may 2000 purchased the worldwide rights for the brand . hutchison essar earlier hutchinson max ended using the brand in jan 2006 . 6 10 orange 11 returned to the country in july 2007 as orange business services india when france telecom acquired the enterprise network services and managed services business of gtl ltd. 12 13 since then obs india has grown to become one of the country s major data connectivity solutions provider . as of june 2012 it has a network with 13 point of presence pop in the country 3 4 and has offices in eight locations with over 2000 employees 14 offering business services to local as well as global enterprises in cloud computing unified communications and collaboration . 15 india houses one of the obs s four major global service centres in gurgaon . 14 obs india traces its presence in india to 1969 when sita societe internationale de telecommunications aeronautiques was created to meet the need of the airline industry . contents 1 history 1.1 background of global ownership of orange before 2000 1.2 launch of orange brand in india and its exit 2000 2006 1.3 evolution of obs and return of orange to india 2006 present 2 organisation and operations 3 services and solutions 4 case studies 5 see also 6 references 7 external links history edit background of global ownership of orange before 2000 edit further information orange uk history orange sa history and orange business services history the inception of orange brand was in 1990 in united kingdom with the formation of microtel communications ltd 16 a consortium initially formed by pactel corporation american british aerospace millicom and matra french ; 17 and later to be wholly owned by bae . 18 in july 1991 the hong kong based conglomerate hutchison whampoa through a stock swap deal with bae acquired a controlling stake of 65 % in microtel who by then had won a license to develop a personal communications network pcn in united kingdom . 17 18 subsequently hutchison renamed microtel to orange personal communications services ltd and on 28 april 1994 orange brand was launched in the uk mobile phone market . a holding company structure was adopted in 1995 with the establishment of orange plc. in april 1996 orange went public and floated on the london stock exchange and nasdaq 19 majority owned by hutchison 48.22 % 20 21 followed by bae 21.1 % . 19 in june 1996 it became the youngest company to enter the ftse 100 valued at 2.4 billion . and by july 1997 orange had gained one million customers . the stint as a public company came to an end in october 1999 when it was acquired for us 33 billion by the german conglomerate mannesmann ag . 7 22 the mannesmann s acquisition of orange triggered vodafone to make a hostile takeover bid for the german company . shortly thereafter in february 2000 vodafone acquired mannesmann for us 183 billion and decides to divest orange as the eu regulations wouldn t allow it to hold two mobile licences . 23 france t l com in may 2000 announced the acquisition of the global operations of orange from vodafone for us 37 billion and the transaction was completed in august 2000 . 24 25 26 launch of orange brand in india and its exit 2000 2006 edit on 14 february 2000 hutchison max telecom ltd hmtl a joint venture between hutchison whampoa and max group introduced the brand in the country ; through the rebranding of its existing mumbai telecom circle cell phone service max touch to orange . 6 9 shortly issues arose concerning the ownership of the orange brand in india when france telecom who in may 2000 purchased the worldwide rights for the brand from vodafone history ; made an offer to pick up a significant stake in hutchison s india operations in order to own the brand in india . hutchison turned down the offer as it had retained the rights over the brand in india through an earlier agreement but ended up paying royalty to france telecom . france telecom had earlier entered into a joint venture 27 28 with bpl mobile now loop a rival of hutchinson max in mumbai mobile market ; but sold its entire 26 % stake in jv in december 2004 . thus it completely exited from its indian operations 29 because of dual brand visibility competing against its own brand orange a business run by hutchison . in january 2006 hutchison essar earlier hutchison max 30 ended using orange brand for its mumbai operations and started using hutch brand 31 which was later acquired by vodafone in 2007 . evolution of obs and return of orange to india 2006 present edit with the strategic ambition to become an integrated player in managed data networks and ip based communication and hosting for global enterprises france telecom on 1 june 2006 announced the consolidation of the group s business services operations 11 32 and rebranded its existing operations of equant 33 34 35 and wanadoo to a new entity orange business services informally obs . 36 37 the rebranding exercise created france telecom sa s global brand for mobile telephony as well as all broadband and business connectivity services orange . 37 in july 2007 the brand orange returned to india as orange business services india when france telecom acquired the enterprise network services and managed services business of gtl ltd 12 13 from global group an indian network services provider . through the acquired business france telecom received the international and national long distance license ild nld in india that enabled obs india to provide full range of network and related services to enterprises in india . 14 in march 2008 it was reported that reliance communications was in advanced talks with france telecom to bring the orange brand back to indian cellular market . 38 however france telecom denied any such deal and termed it as market speculation . in 2009 it was reported that orange may apply for mtnl 3g jadoo franchise deal . ft again discarded this report and commented that they would not like to limit themselves in delhi & mumbai . in 2010 obs india opened two offices in india new delhi and gurgaon and ever since it has grown to eight locations adding bangalore chennai hyderabad kolkata pune and mumbai . it directly employs over 2000 employees . as of june 2012 it has a network with 13 point of presence pop in the country . 3 4 india houses one of the obs s four major global service centres in gurgaon . 14 organisation and operations edit obs india traces its presence in india to 1969 when sita societe internationale de telecommunications aeronautiques was created to meet the need of the airline industry . it operates in eight locations and employs over 2 000 employees . the locations are gurgaon new delhi kolkata mumbai chennai bangalore hyderabad and pune . 3 the major global service center is located in gurgaon . services and solutions edit this section appears to contain a large number of buzzwords . specific concerns may be found on the talk page . please help improve this section if you can . october 2013 it offers integrated communication solutions and services to local as well as global enterprises in cloud computing unified communications and collaboration 15 which manage and integrate the complexity of international communications and enable multinational corporations to focus on the strategic initiatives that drive their business . 13 39 the service and solutions portfolio include end to end enterprise solutions in data center management server management network management pc life cycle management security management and messaging administration . deliver and manage complex pbx ip voice based solutions unified communications & collaboration solutions itil aligned methodology and processes application management capabilities across verticals for crm applications ipt applications database integration remote infrastructure management services wan lan integration design and management expertise case studies edit the complex merger operations that led to ownership of orange by france telecom and its subsequent branding is a subject for numerous management case studies on topics like strategic management 6 10 40 brand management 5 6 10 41 pest analysis 5 financing methods of merger and acquisitions 40 and leveraged buyouts . 40 see also edit february 2000 launch of brand name orange in india by hutchison essar ltd. ... . orange telecommunications references edit bloomberg business week company overview of orange business services . retrieved 9 june 2012 . how vivek badrinath is set to raise his profile with france s orange huge india plans . economic times . 29 january 2012 . retrieved 9 june 2012 . a b c d q & a bala mahadevan orange business services . sa . 9 march 2011 . retrieved 9 june 2012 . smes will take to cloud before big companies a b c bala mahadevan ceo orange business services . 14 march 2012 . retrieved 9 june 2012 . a b c management case study orange romania . coursework . retrieved 9 june 2012 . a b c d e f the story of the cellular phone brand orange and how legal system affects branding case code bstr002 . icmrindia.org . retrieved 9 june 2012 . a b mannesmann to buy uk cellular firm ; vodafone hutchinson likely to react . cnn . 21 october 1999 . retrieved 9 june 2012 . orange sa history . hoovers.com . retrieved 9 june 2012 . a b hutchison launches orange brand . the hindu . 8 february 2000 . retrieved 9 june 2012 . a b c international journal for business strategy & management rebranding to branding a semiotical journey pdf . 18 march 2008 . retrieved 9 june 2012 . by prof. priyanshu jain asst. prof. marketing institute of marketing and management a b orange business services history . hoovers.com . retrieved 9 june 2012 . a b orange business services acquires gtl s it services biz . retrieved 9 june 2012 . replacement character in title at position 38 help a b c press release orange business services acquires gtl s it services business pdf . retrieved 9 june 2012 . a b c d orange business services india office locations . orange sa . retrieved 9 june 2012 . a b orange business services named data communications service provider of the year 2012 . 8 june 2012 . retrieved 9 june 2012 . orange sa profile . ide.go.jp . 20 november 2000 . retrieved 9 june 2012 . a b history of cellular services . licensing.ofcom.org.uk . retrieved 9 june 2012 . a b the facts