that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . august 2016 learn how and when to remove this template message christopher ward london limited industry luxury watchmaking founded 2004 2004 england founder mike france peter ellis and christopher ward headquarters maidenhead berkshire united kingdom products wrist watches website www.christopherward.co.uk christopher ward london founded by chris ward mike france and peter ellis in 2004 is a british luxury watch company . it was the first on line only luxury watch retailer selling timepieces direct to the consumer . 1 christopher ward watches are designed in england and manufactured in switzerland . 2 in 2015 the sunday times ranked christopher ward as 77th in the sme export track 100 ; 3 the only watch company on the list . contents 1 history 2 unique business model 3 showrooms 4 the cw challenger programme 5 references 6 external links history edit christopher ward was founded by chris ward mike france and peter ellis on a boat on the river thames in 2004 . 4 in 2005 christopher ward released their first watch which created a whole new model for the watchmaking industry . when influential watch bloggers wrote about their watches on timezone christopher ward were being discussed more than rolex in december 2005 . 4 the company was announced as the official timing partner of the bluebird speed record team in 2012 . 5 for the company s 10th anniversary in 2014 it merged with swiss manufacturing partners synergies horlog res sa to create christopher ward london holdings ltd. 6 this culminated in the launch of christopher ward s first in house movement calibre sh21 in july 2014 . 7 conceived and designed over the past four years by christopher ward s watchmaker johannes jahnke the sh21 is entirely swiss made by some craftsmen . 8 this release is said to be probably the most important development by a british watch brand in the past 50 years . 8 christopher ward london was the only watch company to rank in the sunday times sme export track 100 ranking 77th in 2015 . 3 unique business model edit from its launch in 2004 the company was established as the world s first exclusively online luxury watch brand . christopher ward cut out the middleman by selling directly to customers . 9 by cutting out traditional marketing and distribution costs christopher ward watches are sold with lower margins for a more transparent price . 1 the brand s combined emphasis on technical quality and value included the early advertising phrase the cheapest most expensive watches in the world . 10 showrooms edit christopher ward watches are only available online via telephone and from the company s two showrooms . the uk showroom can be found in maidenhead berkshire and the usa showroom is in nashua new hampshire but closed in march 2016 . 11 the cw challenger programme edit whilst christopher ward do not sponsor celebrities and sports teams the company has set up the christopher ward challenger programme to support young talent with world class potential . the programme started when a team of recent graduates asked for help with their plan to climb a new peak in tajikistan . the peak has been named after the company and is now known as mount christopher ward . 12 since then the challenger programme has been expanded and now includes ; amber hill britain s youngest and highest performing talent in women s clay shooting skeeting european champion 2015 ; 13 sam brearey gb yachtsman and fireball class world champion will satch 14 olympic medallist gb rower ; samantha kinghorn paralympic athlete in the t35 class ; and filmmaker chris loizou . 15 references edit a b british watchmaker launches movement against swiss monopoly the telegraph 2014 . english design meets swiss mechanics noah williams 2015 . a b the sme export track 100 the sunday times 2015 . a b small business spotlight christopher ward the guardian 2013 partner with bluebird the watch review site 2012 time flies for christopher ward time flies for christopher ward 2014 gq magazine gq 2014 a b new state independence robb report 2014 cw rolex of the internet pocket lint 2014 path to success sales initiative 2012 retail showroom in america forbes 2014 mountain named after christopher ward watch pro 2013 amber hill kavanagh communications 2014 will satch kavanagh communications 2015 chris loizou imdb 2015 external links edit official website christopher ward on facebook christopher ward on twitter christopher ward on instagram http wornandwound.com 2014 07 03 introducing christopher ward sh21 game changer http www.telegraph.co.uk finance festival of business 11057329 british watchmaker launches movement against swiss monopoly.html http www.watchpro.com 16634 christopher ward marks 10 years with sh21 calibre christopher ward watch reviews and news from the watch review site christopher ward watch reviews and news from watch it all about retrieved from https en.wikipedia.org w index.php title christopher ward watchmaker & oldid 742371374 categories watch manufacturing companies of the united kingdommanufacturing companies established in 2004watch brandshidden categories articles with a promotional tone from august 2016all articles with a promotional toneofficial website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 3 october 2016 at 08 55 . text is available under the creative commons attribution sharealike license ; 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