this article has multiple issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . september 2012 learn how and when to remove this template message this article may be too long to read and navigate comfortably . please consider splitting content into sub articles condensing it or adding or removing subheadings . may 2014 learn how and when to remove this template message tomtom n.v. type naamloze vennootschap traded as euronext tom2 industry consumer electronics automotive licensing telematics founded 1991 founder harold goddijn corinne vigreux peter frans pauwels pieter geelen headquarters amsterdam netherlands key people harold goddijn ceo peter wakkie chairman of the supervisory board alain de taeye member of the management board products gps navigation software and devices digital maps sports watches action cameras revenue 950 million 2014 1 operating income 21 million 2014 1 profit 22 million 2014 1 total assets 1.601 billion 2014 1 total equity 900.60 million 2014 1 number of employees 4 400 2015 subsidiaries tele atlas website www.tomtom.com tomtom nv is a dutch company that produces navigation and mapping products . tomtom also makes action cameras gps sport watches fleet management systems and location based products . as of 2015 update tomtom s business had consumer automotive licensing and telematics units . founded in 1991 and headquartered in amsterdam the company currently has 4 000 employees worldwide and sells products in over 41 countries . tomtom was originally named palmtop software founded by peter frans pauwels pieter geelen harold goddijn and corinne vigreux . 2 tomtom currently has 56 offices in 37 countries . 3 in 2008 tomtom acquired tele atlas a digital map maker for 2.9 billion . on 11 june 2012 at an event for apple s ios 6 preview tomtom was announced as the main mapping data provider for apple s revamped ios 6 maps app replacing google maps . late 2015 tomtom extended its deal with apple and signed a new contract with international transportation network company uber . the uber driver app now uses tomtom maps and traffic data in 300 cities worldwide . 4 contents 1 history 1.1 early years 1991 2002 1.2 2002 1.2.1 tomtom navigator 1.3 2004 1.3.1 tomtom go 1.4 2005 1.4.1 navigator 5 & tomtom mobile 5 1.4.2 tomtom plus 1.4.3 updated go models 1.5 2005 1.5.1 tomtom rider & tomtom one 1.6 2006 2007 1.6.1 text to speech & tomtom home 1.7 2008 1.7.1 enhanced positioning 1.7.2 hd traffic 1.8 2009 1.9 2014 2015 2 tomtom group business structure 2.1 consumer 2.2 automotive 2.3 licensing 2.4 telematics 3 products 3.1 navigation 3.2 slogans 3.3 sports 4 key dates 5 list of tomtom navigational devices 6 tomtom home and mydrive connect 7 tomtom on smartphones 7.1 tomtom for ios devices 7.2 tomtom for android devices 7.3 partnership with apple ios 6 maps 7.4 tomtom speed camera app 8 tomtom built in navigation 9 services 9.1 tomtom plus 9.2 tomtom live services 9.3 map share 9.4 tomtom traffic previously hd traffic 9.5 iq routes 9.6 enhanced positioning technology 9.7 mapping 10 controversy 11 competition 12 references 13 external links history edit early years 1991 2002 edit the company was founded in 1991 and until 1996 developed business to business applications such as meter reading and bar code reading . subsequently the company moved its focus to pda software for the consumer market . early mapping software included enroute citymaps and routeplanner . the first navigation product was released in 2002 . 2002 edit tomtom navigator edit the company released its first navigator product tomtom navigator in 2002 for windows ce powered pdas bundled with car cradle and gps receiver . 5 version 2 of navigator was released in 2003 followed in march 2004 by tomtom navigator 3 for windows ce with live traffic data available on subscription downloaded over the phone pda s data connection . 2004 edit tomtom go edit in january 2004 tomtom navigator for palm os was released using navcore a cross platform navigation engine still used as of 2015 update . their first all in one device the tomtom go based on navcore version 4.1 was released in march 2004 . it had a 3.5 in 320x240 screen 200 mhz cpu 32mb of ram and integrated sd reader 6 and was substantially cheaper than other all in one solutions at 499 in the uk 7 and by year end generated 60 % of the company s revenue . some features from navigator 3 were omitted from navcore . tomtom mobile for non touch screen windows ce devices were released in q3 2004 based on navcore . 2005 edit navigator 5 & tomtom mobile 5 edit several navcore 5 products were released in 2005 with a unified feature and codebase navigator 5 for windows ce and palm os tomtom mobile 5 and the updated go models the 300 500 and 700 . tomtom plus edit for the version 5 release the traffic subscription service was rebranded tomtom plus . weather information and the ability to download new voices and other content were added . updated go models edit all new go models supported bluetooth in order to connect to a mobile phone for tomtomplus . the 500 and 700 added hands free calling a faster cpu and expanded mapping and storage . 8 2005 edit tomtom rider & tomtom one edit tomtom expanded their range of navcore 5 devices with the ruggedized rider for motorcycle users and the budget one in late 2005 . both devices used the sirfstar iii gps chipset for much better gps reception than previous devices . the one was also significantly slimmer than the earlier go devices at the expense of shorter battery endurance . 9 2006 2007 edit text to speech & tomtom home edit the go 510 710 and 910 using navcore 6 were released in april 2006 . the 910 added mp3 player and text to speech for road names ; all models supported hands free calling via bluetooth new rds tmc traffic support and 4 wide screens . the 510 and 710 stored maps on sd card while the 910 had a 20gb hard drive . 10 tomtom home software for managing a tomtom from a pc was first released to accompany the x10 series . navcore 6 was made available as an update to v5 all in one devices in summer 2006 and to navigator users in august 2006 . text to speech was supported only on the 910 . in september 2006 the revised navcore v6 powered one was released . 11 an updated rider was released in may 2007 and a 4.3 in widescreen one xl . aside from the larger screen this added support for an rds tmc receiver to the existing one . compared with the 510 and 710 the one xl with slightly larger screen did not have hands free calling capability and had a slower cpu fewer bundled accessories and a lower price . the go x20 range released in q3 2007 had navcore v7 the 4.3 in screen of the one xl built in flash storage and an sd card slot . v7 had map share allowing drivers to notify tomtom of closed roads and for other drivers to share those updates and speech recognition . all x20s included fm transmitter and an mp3 player . launch models were the 520 and 720 while the 920 released q4 2007 added enhanced positioning technology which estimated vehicle position when out of gps range such as when travelling through tunnels . text to speech was supported across the range . the v7 powered one third edition removed bluetooth and hence tomtom plus from the v2 one relying on fm tmc for traffic . it included map share but had neither text to speech nor speech recognition . the one xl hd traffic featuring integrated vodafone gsm sim card for internet linked hd traffic data and the one xl s which included text to speech were released at the end of 2007 . navcore 7 was released for all older tomtom all in one devices with the purchase of a new compatible map . some versions of the htc touch diamond phone came with tomtom navigator 7 from may 2008 . tomtom said that they would not make a standalone release of the software but in 2009 reversed this policy and navigator 7 was made available for general sale without text to speech or speech recognition ; as of 2015 update tomtom had not produced a further version . 2008 edit enhanced positioning edit tomtom released the go x30 range in april 2008 based on navcore 8 . new features included iq routes which estimated journey times based on average recorded speeds rather than speed limits and advanced lane guidance an on screen representation of the correct lane to take . the 930 like the x20 had enhanced positioning technology . gsm hd traffic receivers plugging into the car s cigarette lighter added hd traffic to the go range . refreshed one and xl models were released in may 2008 still based on navcore 7 with an improved speaker . navcore 8 updates for navcore 7 devices including the one v3 and v4 were released in june 2008 giving x20 users only iq routes and advanced lane guidance with the purchase of new maps . hd traffic edit the go x40 series with navcore 8.2 was released in autumn 2008 . 12 the x40 series was branded live with built in gsm sim card for connected features including hd traffic google local search real time speed camera updates and the facility to search for the cheapest fuel on route . in addition iq routes 24 7 used the average speed for the time of day instead of a time independent average . x20 and x30 users were given an update with support for iq routes 24 7 on buying an up to date map . 2009 edit the go range was updated again in september 2009 with the 550 750 and 950 live with navcore 9 . compared with the x40 changes were relatively minor . the mp3 player and fm transmitter were removed from the 940 to the 950 . tomtom released a variety of lower cost models including a 5 in xxl with many of the features from the go x40 and x50 including live iq routes and advanced lane guidance . they do not have a micro sd slot and are restricted to a maximum of 2gb of internal storage bluetooth hands free and voice control . 2014 2015 edit in its annual report over 2014 tomtom outlined its core technology assets as maps traffic and navigation as these assets underly many of tomtom s products . 13 in its yearly statement the company wrote that it provides map coverage with fully navigable maps for 126 countries and now provides voice guided navigation in 46 languages . its traffic service is available in 40 countries and provides real time and historic traffic information for highways major roads and secondary roads . in navigation tomtom s navigation engine navkit provides interfaces that enable the development of customised navigation applications on any device or platform . 13 tomtom group business structure edit business units consumer automotive licensing telematics principal business b2c devices b2b connected systems b2b system components b2b fleet telematics core products navigation devices sports watches in car navigation maps traffic worksmart fleet management customers consumers automotive oems tier 1 headunit vendors mobile device vendors web service providers gis owners fleet owners core markets europe & north america europe & north america europe & north america europe consumer edit tomtom s consumer business is focused on