1998 headquarters london england uk key people tamara hill norton founder simon hill norton founder products clothing sportswear sports equipment website sweatybetty.com sweaty betty is a british retailer specialising in women s activewear . founded in london s notting hill in 1998 by tamara and simon hill norton . 2 the brand has been ensuring that style meets performance in women s activewear for over 15 years with the aim to inspire women to find empowerment through fitness . 3 sweaty betty has over 50 boutiques in the united kingdom six boutiques in the united states and concessions in world famous department stores harrods and bloomingdale s. combining beautiful design with technical fabrics sweaty betty has become famous for their innovative technical designs that transcend the studio excelling across multiple sports from yoga to running and dance . the brand is distinguished by exclusive fabrics fully opaque leggings reversible styles and statement prints . contents 1 origins and history 2 community 3 collaborations 4 awards 5 environmental record 6 core beliefs 7 references 8 external links origins and history edit sweaty betty was founded in 1998 by tamara and simon hill norton with one boutique in london s notting hill . by 2003 the company had expanded to five boutiques . in 2006 sweaty betty opened their first concession in selfridges and now feature in the famous in store body studio this was later followed by one in harrods . 4 as of 2016 update there are over 40 sweaty betty boutiques around the uk 6 in the us and 4 department store concessions as well as a british and american online store . community edit each sweaty betty store offers free fitness classes where customers can try workouts including yoga barre and boxing for free with local instructors . additionally sweaty betty s annual get fit for free campaign offers members the chance to try the workout of the moment in stores and online . 3 boutiques also host guest instructor nights where both local and global fitness professionals lead classes and q & a sessions . past guest instructors have included barefoot ted of born to run fame founder of hamptons studio yoga shanti colleen saidman yee founder of barrecore niki rein and the olympian and founder of volleybody zara dampney . 5 in summer 2012 the company organised a series of guided sightseeing runs around london from their various boutiques under the banner run britannia . 6 collaborations edit in 2010 the company worked with the charity breast cancer care as their official clothing partner . as part of this sweaty betty raised money for the charity by providing bibs for competitors participating in events such as the london marathon . 7 in 2013 sweaty betty collaborated with the english national ballet to create its ss13 dance range . 8 sweaty betty also has a renewed collaboration with neom organics a british retailer of natural and organic beauty products . 9 in 2015 sweaty betty collaborated with top british designer richard nicoll for an exclusive limited edition collection which featured on the runway at london fashion week . awards edit in 2001 sweaty betty was named sports industries federation sports retailer of the year 10 tamara hill norton sweaty betty s founder and creative director was named the harpers and queen entrepreneur of the year in 2003 . 11 in 2007 sweaty betty was awarded the customer service initiative at the drapers awards . 11 in 2009 a sweaty betty boutique was awarded the best store interior of the year at the retail interiors awards . 12 in 2011 sweaty betty was awarded the drapers best single brand etailer award . 11 in 2013 sweaty betty won most active as part of britain s healthiest company awards a joint collaboration between mercer pruhealth and the daily telegraph . 11 in 2015 sweaty betty won the award for healthiest employees as part of vitality health insurances britain s healthiest workplace awards . 13 environmental record edit all catalogues are made from certified fsc paper . in 2011 sweaty betty also discarded the plastic wrappers to make catalogue distribution more environmentally friendly . boutiques distribute bags for life to customers to reduce their carbon footprint and use timers to save electricity . 14 core beliefs edit as part of sweaty betty s purpose the website lists a series of core beliefs that guide the company s decisions . the main purpose is to inspire women to find empowerment through fitness . others include healthy fit happy doing things differently practising what we preach and earning our place in communities with local roadshow campaigns and ambassadors . 15 references edit sweaty betty . uk sweaty betty . 2012 . retrieved 28 june 2013 . sweaty betty . shopping centre . 11 may 2006 . archived from the original on 23 august 2012 . retrieved 23 august 2012 . a b arvanitakis xanthe 5 april 2006 . retail choice sweaty betty . marketing . archived from the original on 21 june 2012 . retrieved 21 june 2012 . little black book . europe intelligence wire . financial times . 15 april 2012 . retrieved 1 july 2012 . http www.sweatybetty.com colleen saidmann yee artlcolleen run britannia . uk sweaty betty . 2012 . archived from the original on 23 august 2012 . retrieved 23 august 2012 . sweaty betty company scrapbook http diaryofadashingfashionista.com 2013 01 11 friday fashion fix sweaty betty x english national ballet http www.sweatybetty.com cowshed collaboration artlcowshed case study sweaty betty locates success a b c d http www.sweatybetty.com scrapbook artlscrapbook http www.sweatybetty.com autobiography artlautobiography healthiest workplace october 2016 . healthiest workplace . healthiest workplace . vitality health insurance . http www.sweatybetty.com credentials artlnobody http www.sweatybetty.com our purpose artlourpurpose external links edit official website retrieved from https en.wikipedia.org w index.php title sweaty betty & oldid 733760390 categories clothing retailers of the 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