citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . april 2011 learn how and when to remove this template message fox s biscuits genre bakers headquarters whitaker street batley west yorkshire number of locations batley west yorkshire kirkham lancashire and uttoxeter staffordshire products biscuits parent 2 sisters food group website www.foxs biscuits.co.uk fox s biscuits is a british biscuit manufacturer founded by the fox family in a terrace house 17 whitaker street batley in west yorkshire in 1853 . the head office and main factory are still based in the town with two further sites at uttoxeter in staffordshire and at kirkham in lancashire . its biscuits are also exported to europe north america and the far east . the house in whittaker street still stands . the company was purchased by northern foods in 1977 1 which was acquired by 2 sisters food group in 2011 . the business is known for mass market biscuits and chocolate covered biscuit bars such as rocky classic echo crunch creams and children s favourite party rings . they are also known for their sports biscuits invented by david glen in 1971 citation needed . the production director for a number of years was scotsman james montgomerie father of golfer colin montgomerie . 2 contents 1 history 2 vinnie 3 biscuit products 4 see also 5 references 6 external links history edit the company was founded in 1853 by michael spedding who worked from his small bakehouse in batley making eatables to sell at feasts and fairs held throughout the north of england . his daughter hannah provided the name for the company after she married fred ellis fox in the late 1800s . 3 the bakery moved to former wartime allotments in batley in 1927 in the 1920s . in 1960 it became a limited company and was named fox s biscuits . the uttoxeter site previously operated as elkes biscuits before merging with the other sites in 2003 . in september 2013 the yorkshire society unveiled a white rose plaque at the site of the first bakery on whitaker street the first time that the society presented a plaque to commemorate the formation of a business . 3 vinnie edit on 28 may 2008 fox s biscuits launched a tv ad campaign and 5 million marketing campaign 4 centred on vinnie a danda a cross between a dog and a panda meant to be fox s number one fan who had travelled across the atlantic to make sure everybody knew who makes his favourite biscuits which he mispronounces with a w instead of a u . the idea of vinnie was developed with the animation team behind disney s the chronicles of narnia mpc and mother london . the supporting website and social media were developed by sheffield agency dig for fire . biscuit products edit fox s biscuits factory in batley west yorkshire . the company website contains nutritional and allergy information as well as descriptions of each product . the biscuits currently manufactured by fox s are rocky chocolate caramel orange limited edition crispy crunch rocky chockas double choc toffee honeycomb rocky rocks chocolate or crispy crunch echo mint orange chocolate classic cookie bars triple viennese chocolate double chocolate millionaire s shortcake shortcake rounds extremely chocolatey cookie chunk cookie dark chocolate milk chocolate white chocolate crunch creams ginger golden chocolate fudge classic double choc creams rich tea jam ring malted milk nice classic crinkles butter ginger coconut milk chocolate dunkers oaty shortcake sports party rings minis buttery and oaty creations speciality speciality brandy snaps favourites luxury chocolate carton wholemeal cracker original tomato & red pepper cheese & onion and sunflower seed & honey see also edit companies portal food portal burton s biscuit company huntley & palmers jacob fruitfield food group tunnock s united biscuits references edit our history . northern foods . archived from the original on 27 december 2007 . retrieved 18 january 2008 . the scotsman a b crumbs 160 years of yorkshire biscuits . yorkshire post . published on 9 october 2013 . mark sweeney guardian.co.uk 28 may 2008 external links edit official website retrieved from https en.wikipedia.org w index.php title fox % 27s biscuits & oldid 731158673 categories bakeries of the united kingdomfood brands of the united kingdomnorthern foodscompanies based in kirkleesbrand name biscuits british style hidden categories use dmy dates from january 2015articles needing additional references from april 2011all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from november 2008 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent 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