the current motorcycle manufacturer . for other companies of the same name see triumph motorcycles . triumph motorcycles ltd type private industry motorcycle founded 1984 as bonneville coventry limited headquarters hinckley leicestershire england key people john bloor owner the lord jones of birmingham chairman products motorcycles clothing accessories revenue 528 million 2012 1 net income 34million 2012 1 number of employees 1 600 2012 1 website www.triumph.co.uk triumph motorcycles ltd is the largest british motorcycle manufacturer ; it was established in 1984 by john bloor after the original company triumph engineering went into receivership . the new company initially bonneville coventry ltd continued triumph s record of motorcycle production since 1902 . as of mid 2012 the company produced 49 000 motorcycles and employed 1 600 staff . 1 the triumph motorcycle factory at hinckley contents 1 history 2 model range 3 triple connection & celebrity marketing 4 see also 5 sources 6 external links history edit triumph 1200 cc trophy from the original 1991 model range when triumph engineering went into receivership in 1983 john bloor bought the name and manufacturing rights from the official receiver . 2 the new company s manufacturing plant and designs were outdated and unable to compete against the japanese so bloor decided against relaunching triumph immediately . initially production of the old bonneville was continued under licence by les harris of racing spares in newton abbot devon to bridge the gap between the end of the old company and the start of the new company . for five years from 1983 about 14 were built a week in peak production . in the usa owing to problems with liability insurance the harris bonnevilles were never imported . 3 triumph 900 cc adventurer first variation of the popular triumph thunderbird 900 triple bloor set to work assembling the new triumph hiring several of the group s former designers to begin work on new models . the team visited japan on a tour of its competitors facilities and became determined to adopt japanese manufacturing techniques and especially new generation computer controlled machinery . in 1985 triumph purchased a first set of equipment to begin working in secret on its new prototype models . by 1987 the company had completed its first engine . in 1988 bloor funded the building of a new factory at a 10 acre 40 000 m2 site in hinckley leicestershire . 4 bloor put between 70 million and 100 million into the company between purchasing the brand and breaking even in 2000 . at the same time as production capacity increased bloor established a new network of export distributors . he has previously created two subsidiary companies triumph deutschland gmbh and triumph france sa . in 1994 bloor created triumph motorcycles america ltd. 4 at 21.00 hours on 15 march 2002 as the company was preparing to celebrate its 100th anniversary as a motorcycle maker its main factory was destroyed by a fire which began at the rear of the facility . at the height of the blaze over 100 firefighters were tackling the fire which destroyed most of the manufacturing capacity . 5 nevertheless the company which by then employed more than 650 quickly rebuilt the facility and returned to production by september that year . in may 2002 triumph began construction on a new sub assembly manufacturing facility in chonburi thailand to make various components . 6 a second factory was opened in 2006 by prince andrew duke of york where a wet painting facility and assembly line have been established . 6 7 a third factory was opened in 2007 to include high pressure die casting and machining and triumph announced that they were expanding to increase capacity to over 130 000 motorcycles . 8 triumph motorcycles thailand limited is a 100 % uk owned company and now employs about 1000 staff . 6 the triumph group announced sales of 37 400 motorcycles in the financial year ending 30 june 2006 . this represented a growth of 18 % over the 31 600 produced in 2005 . company turnover revenues rose 13 % to 200 million 370 million but net profit remained static at around 10.3 million due to recent investment in production facilities . 9 in june 2009 digby jones baron jones of birmingham the former minister of state for trade became chairman of triumph motorcycles hinckley ltd and the 1 600 cc 98 cu in thunderbird twin cylinder cruiser was announced . 10 the group turnover increased by 11 % from 312.4 million in 2010 to 345.3 million in 2011 and unit sales of motorcycles increased by 7 % from 45 501 to 48 684 . this increase in unit sales can be largely attributed to the introduction of incremental models to the range . the operating profit before interest and tax grew from 15.1 million to 22.3 million due to strong sales of motorcycles and related products benefitting from improved use of working capital and continued focus upon the cost base . during 2011 triumph launched three new motorcycles the tiger explorer speed triple r and the steve mcqueen special 11 successfully bucking the trend of the global downturn in motorcycle sales . 12 model range edit mid 1990s triumph trophy tourer with the 900 cc triple engine . the small union flag was then a standard feature on all triumphs except the thunderbird . tt600 a range of new 750 cc and 900 cc triple cylinder bikes and 1000 cc and 1200 cc four cylinder bikes were launched at the september 1990 cologne motorcycle show . the motorcycles used famous model names from the glory days of meriden triumph and were first made available to the public between march trophy 1200 being the first and september 1991 . all used a modular liquid cooled dohc engine design in a common large diameter steel backbone frame . the modular design was to ensure that a variety of models could be offered whilst keeping production costs under control an idea originally put forward in air cooled form in the early 1970s by bert hopwood but not implemented by the then bsa triumph company . the first models known generically as the t300s all used a common piston diameter 76 mm in a common wet cylinder liner . basic engine variations were achieved through the use of two specifications of piston stroke 65 mm to create individual cylinder capacity of 300 cc and 55mm to create a 250 cc individual cylinder . two 750 cc models were released and the daytona and trident 750 triples 3 x 250 cc . there was one 1000 cc model the daytona 1000 four 4 x 250 cc . two 900 cc models were the trophy 900 and trident 900 triples 3 x 300 cc . the trophy 1200 four was the largest model 4 x 300 cc . all were remarkably smooth running . the three cylinder models were equipped with a contra rotating balance shaft mounted at the front of the engine . the four cylinder models benefitted from twin balance shafts unique at the time mounted beneath the crank shaft . contemporary road tests noted the solidity and smoothness of performance as positives but the weight of the machines as negatives . for brand new machines produced by a totally new concern there were remarkably few early problems . these were an insecure oil pressure switch and a longer lived problem with the starter or sprag clutch . the cosmetic finish on the first machines was simple and not very robust . revisions to crankcases for the three cylinder models in 1993 together with a move to high pressure casting reduced engine weight considerably . all painting and plating operations were brought in house in 1993 as the hinckley factory benefitted from further investment after the initial success of the range . the result was improved quality and durability of finish added to the basic engineering integrity of the engine and chassis made for a long lasting and robust motorcycle . the range was largely revised in 1997 with the release of the t500 range followed by a light weight four cylinder 600 cc sports tt600 . the 600 was a major design departure and initially received a poor press unpleasant at low revs due to a lethargic and unpredictable throttle response with anonymous styling . 13 as sales built the big fours were phased out of the lineup and parallel twins and triples became the marketing and development focus of triumph s marketing strategy . triumph also decided to exploit demand for retro motorcycles with modern engineering . the triumph thunderbird 900 exploited the styling cues of the old triumph s legendary designer edward turner whilst retaining the modern triple engine . the 790 and 865 cc versions of the triumph bonneville and thruxton look and sound original but internally they have modern valves and counterbalance shafts . 2014 triumph street triple r. the triumph rocket iii the largest engine production motorcycle in the world . for their contemporary range the triple is hinckley triumph s trademark filling a niche between european and american twins and four cylinder japanese machinery . the 2 294 cc 140.0 cu in triple rocket iii cruiser was introduced in 2004 . the first 300 rocket iii models were already sold before they were produced and there was a long waiting list for rockets into 2005 . 14 on 21 july 2008 triumph held a global dealer conference where new models for 2009 were launched including the official announcement of the parallel twin cylinder thunderbird . 15 triumph s best selling bike is the 675 cc street triple . in 2010 they launched the triumph tiger 800 and tiger 800 xc dual sport motorcycles which uses an 800 cc engine derived from the street triple and is designed to compete directly with the market leading bmw f800gs . 16 in 2012 the tiger 800 was joined by the shaft driven triumph tiger explorer . here is an example of model families around 2015 2016 and their classes 17 adventure & touring trophy se abs tiger 800 family trophy family cruisers america & speedmaster family rocket iii family thunderbird family modern classics bonneville bonneville t120 family street twin thruxton family scrambler roadsters & supersports daytona 675 family speed triple family street triple family further information list of triumph motorcycles triple connection & celebrity marketing edit 2012 triumph bonneville t100 special edition steve mcqueen motorcycle sought to replicate style of mcqueen s 650 cc triumph tr6 trophy used in the film the great escape . in 1995 the triple connection clothing range and the accessories range of products were launched . 4 triumph made a commercial decision to design all their own motorcycle clothing rather than license other producers . 18 in the 21st century triumph marketed lines of clothing highlighting their association with celebrities strongly associated with the old triumph marque such as marlon brando 19 bob dylan james dean 20 elvis presley 21 and particularly steve mcqueen for whom the company named a special edition of their bonneville motorcycle . 22 see also edit list of triumph motorcycles triumph owners motor cycle club triumph motor company triumph twn old german fork of triumph sources edit a b c d ruddick graham 15 november 2012 . triumph motorcycles profits slow amid eurozone uncertainty . the daily telegraph . retrieved 26 january 2013 . 1980 s the end and the new beginning . . retrieved 20 september 2008 . new triumph co. ltd. history . retrieved 21 september 2008 . a b c rebuilding the marque . retrieved 21 september 2008 . fire sweeps through motorcycle plant . bbc news . 16 march 2002 . retrieved 21 september 2008 . a b c triumph motorcycles thailand ltd. company details triumph opens second plant in thailand . retrieved 21 september 2008 . triumph motorcycles . retrieved 21 september 2008 . triumph 2006 sales . webbikeworld