this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . august 2016 learn how and when to remove this template message d & w fresh market type division of spartannash industry supermarket founded grandville michigan 1943 headquarters grand rapids michigan u.s. key people roy woodrick co founder sid devries co founder bob woodrick former ceo craig sturken former ceo spartan stores ; current executive chairman spartan stores dennis eidson current president and ceo spartan stores website dwfm.spartanstores.com d & w fresh market also known as d & w food center is a grocery store chain owned and operated by spartannash . begun in grandville michigan the chain consists of 11 stores nine of which are in the southwestern lower peninsula of michigan . contents 1 history 2 spartan buyout 3 marketing slogan 4 references 5 external links history edit d & w fresh market of petoskey michigan formerly glen s markets d & w fresh market was founded in 1943 by roy woodrick and sid devries . the first store was opened in grandville michigan as an iga retail grocery store . 1 it was one of the first grocery stores in grand rapids to sell usda choice beef exclusively . in the early 1960s devries and woodrick created a new corporate entity for the operation by the name of d & w and designed the company s signature heart logo . bob woodrick roy woodrick s son became the president of d & w food centers in november 1967 . bob had a strong interest in racial diversity and solving racism issue during his tenure . at its peak d & w numbered approximately 27 stores in west michigan from three rivers to fremont . in its final years bob woodrick served as the company s ceo and doug blease its president . d & w s original signature logo . in the fall of 2005 d & w implemented a cross company cut of labor resources and operations . this included the selling of the company owned pharmacy to minneapolis minnesota based prairie stone pharmacy the closing of the 36th street location in grand rapids and over 100 job cuts . the store names were also re branded from d & w food center s to d & w fresh market s for advertising purposes . it was revealed later that these moves were a part of the plan to save the financial resources and begin a new marketing campaign in preparation for a buy out of the company by local competitor spartan stores . d & w food center in jenison michigan in 2005 before its conversion to the family fare banner . spartan buyout edit in december 2005 spartan stores announced plans to purchase the remaining 20 stores the company still operated for 45 million us claiming it planned to in some way retain the d & w name due to its heritage and recognition . in february 2006 spartan stores announced that 10 of the newly purchased stores would continue to operate under the d & w fresh market banner . these stores included the breton village caledonia cascade gaslight village grand haven grandville holland parkview kalamazoo portage and rockford stores . six other stores were converted into family fares a banner name that spartan had acquired in 1999 . these stores included the locations known as alpine breton meadows burlingame fulton heights jenison and kentwood . the four remaining stores ; northtown norton shores walker and zeeland were permanently closed and put up for sale . since the initial buyout 2 additional d & w locations have been re branded to the family fare banner the grandville location in 2010 and the rockford location in 2012 . these decisions were based on market analysis future growth potential projections and location amongst other things in an attempt for spartan stores to remain competitive amongst larger companies in the area such as meijer target and wal mart . spartan s purchase of d & w was officially completed in april 2006 . each store has been renovated and re modeled some more than others to comply with and reflect the spartan look . the grand haven and holland stores joined several other spartan stores in being open 24 hours a day for the summer season . d & w s central kitchen was retained by spartan and provides a variety of deli products in both the d & w and family fare stores . the company s catering business fresh thyme catering was sold by spartan to a locally owned catering company in grand rapids . the chain s northernmost location opened in 2014 in petoskey michigan when the store was rebranded from glen s markets . 2 marketing slogan edit the company s current slogans are from the everyday to the extraordinary and great meals start here . past slogans have included ; eat your out a nicer place to be the heart of values great food great service great place to shop and it s a matter of taste . references edit https books.google.com books id ka7haaaamaaj & q % 22grandville iga % 22 & dq % 22grandville iga % 22 & hl en & sa x & ei ubv5vpr4hoolyqsbtih4da & ved 0cb4q6aewaa http www.petoskeynews.com featured pnr petoskey supermarket s name changes offerings to stay same article 1b436300 f653 11e3 b57a 0017a43b2370.html external links edit d & w fresh market official website spartan stores inc. spartan retail v t e spartannash subsidiaries d & w fresh market econofoods felpausch defunct family fare glen s markets defunct nash finch company roundy s seaway food town defunct people william e. smith related willis stein & partners v t e supermarket chains in the united states kroger baker s supermarkets city market dillons food stores food 4 less foods co. fred meyer fry s food & drug gerbes super markets harris teeter jay c king soopers kroger owen s pay less super markets qfc ralphs roundy s pick n save mariano s metro market copp s ruler foods scott s smith s albertsons acme markets albertsons amigos carrs haggen jewel osco lucky market street pavilions randalls safeway shaw s and star market super saver tom thumb united supermarkets vons supervalu county market cub farm fresh hornbacher s save a lot shop n save shoppers ahold delhaize food lion giant carlisle giant landover hannaford brothers company martin s food markets stop & shop southeastern grocers bi lo fresco y m s harveys supermarkets winn dixie wakefern pricerite shoprite the fresh grocer other national chains aldi iga lidl target walmart regional chains asian 99 ranch market great wall supermarket h mart hong kong supermarket island pacific supermarket marina food marukai corporation u.s.a. mitsuwa marketplace nijiya market seafood city shun fat supermarket uwajimaya hispanic bravo el ahorro supermarket fiesta foods fiesta mart la perla tapat a supermarkets m s club mi pueblo food center supermercados teloloapan vallarta supermarkets organic earth fare natural grocers trader joe s whole foods market wholesale bj s wholesale club costco sam s club conventional acme fresh market amigo andronico s balducci s bashas best yet market big y boyer s food markets inc. bristol farms brookshire brothers brookshire grocery company buehler food markets inc. c town supermarkets cash & carry central market d & w fresh market dave s markets dean & deluca demoulas market basket dierbergs markets dorothy lane market easy way store econofoods family fare fairway market fareway festival foods festival foods minnesota food giant food city foodarama foodland foodland hawaii foodtown pathmark gelson s gerland corporation giant eagle grand mart gristedes grocery outlet harmons harps food stores h e b heinen s fine foods highland park market homeland houchens hugo s hy vee ingles inserra supermarkets jerry s foods jungle jim s international market karns quality foods key food super fresh the food emporium king kullen kings super markets kuhn s quality foods lewis food town lion supermarket lowe s market lowes foods lund food holdings magruder s marc s market basket market of choice marsh supermarkets martin s super markets meijer met foods minyard food stores miracle mart mollie stone s markets morton williams new deal supermarket new seasons market niemann foods no frills supermarkets nugget markets pcc natural markets petrini s piggly wiggly piggly wiggly carolina co. pink dot price chopper price mart price chopper supermarkets publix pueblo raley s supermarkets red owl redner s markets remke markets rice epicurean markets ridley s family markets roche bros. rosauers supermarkets rouses russ s market save mart supermarkets saverite schnucks scolari s food and drug seafood city sedano s sellers bros. sendik s food market sentry foods seven mile market shop n save smart & final spartannash sprouts farmers market stanley stores star market stater bros. stew leonard s strack & van til straub s markets sullivan family of companies super dollar discount foods super one foods super saver foods b & r stores the fresh market times supermarkets tops friendly markets united grocery outlet urm stores valu king victory supermarkets village market food center weaver street market wegmans weis markets westborn market western beef winco foods woodman s markets yoke s fresh market zabar s zupan s markets defunct banners a mart a & p food basics pathmark waldbaum s abco foods alpha beta american stores appletree markets belle foods big bear stores big star markets bloom bottom dollar food bruno s buttrey food & drug byrd s carter s foods chatham clemens markets colonial stores dahl s foods daniel reeves stores david s supermarkets davis food city delchamps deskins dick s supermarket dominick s eagle food centers eberhard s eisner food stores farmer jack felpausch finast fisher foods food fair food world food a rama fresh & easy furr s genuardi s giant open air glen s markets grand union hamady brothers henry s farmers market hills supermarkets hinky dinky jitney jungle johnnie s foodmaster kessel food markets laneco marketside mars national supermarkets national tea omni superstore penn fruit penn traffic pick n pay supermarkets plus purity supreme quality markets qfi red food reid s schaffer stores company seaway food town seessel s simon david skaggs companies southern family markets sunflower farmers market sunflower market super duper sweetbay supermarket tidyman s twin valu ukrop s super markets warehouse economy outlet weingarten s wild oats markets xpect discounts list of supermarket chains in the united states retrieved from https en.wikipedia.org w index.php title d % 26w fresh market & oldid 732745442 categories companies based in kent county michiganwestern michigansupermarkets of the united statesretail companies established in 1943hidden categories articles needing additional references from august 2016all articles needing additional referencesmichigan articles missing geocoordinate dataall articles needing coordinates navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main 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