. for the lake in minnesota see hungry jack lake . hungry jack s type wholly owned subsidiary master franchisee of burger king in australia industry restaurants genre fast food founded june 19 1971 ; 45 years ago 1971 06 19 in perth western australia founder jack cowin hungry jack s james mclamore and david edgerton burger king headquarters osborne park western australia products hamburgers chicken products salads french fries onion rings breakfast and hot and cold beverages kids meals desserts 1 revenue a 1.043 billion 2010 operating income a 538 million 2010 net income a 246.5 million 2010 total equity a 1.289 billion 2010 number of employees 15 000 2010 parent competitive foods australia website www.hungryjacks.com.au hungry jack s pty ltd is the exclusive australian master fast food franchise of burger king corporation . it is a wholly owned subsidiary of competitive foods australia a privately held company owned by jack cowin . hungry jack s owns and operates or sub licenses all of the burger king hungry jack s restaurants in australia . as the master franchise for the continent the company is responsible for licensing new operators opening its own stores and performing standards oversight of franchised locations in that country . with over 390 locations across australia hungry jack s is the second largest franchise of burger king in the world second to carrols corporation . contents 1 corporate profile 1.1 history of burger king in australia 1.2 1996 2001 legal proceedings 1.3 2002 to the present day 2 products 3 advertising 3.1 hungry jack s kids club 3.2 sponsorship 4 see also 5 references 6 external links corporate profile edit history of burger king in australia edit a hungry jack s restaurant in wagga wagga new south wales when burger king moved to expand its operations into australia it found that its business name was already trademarked by a takeaway food shop in adelaide . 2 as a result burger king provided the australian franchisee jack cowin with a list of possible alternative names derived from pre existing trademarks already registered by burger king and its then corporate parent pillsbury that could be used to name the australian restaurants . cowin selected the hungry jack brand name one of pillsbury s u.s. pancake mixture products and slightly changed the name to a possessive form by adding an apostrophe and s to form the new name hungry jack s . 3 the first australian franchise of burger king corporation was established in innaloo perth on 18 april 1971 under the auspices of cowin s new company hungry jack s pty limited . 4 by the end of its first decade of operation hungry jack s had expanded to 26 stores in three states . in october 1981 the company opened its first new south wales store in sydney s cbd on the corner of liverpool and george street . in 1986 the chain entered victoria by purchasing 11 stores from the ailing wendy s hamburger chain later converting them to hungry jack s. 5 1996 2001 legal proceedings edit main article burger king corporation v hungry jack s a hungry jack s outlet within melbourne airport t2 . in 1991 hungry jack s pty limited renewed its franchise agreement with burger king corporation which allowed the hungry jack s to license third party franchisee ; however one of the conditions of the agreement was that hungry jack s had to open a certain number of stores every year for the term of the contract . in 1996 shortly after the australian trademark on the burger king name lapsed burger king corporation made a claim that hungry jack s had violated the conditions of the renewed franchise agreement by failing to expand the chain at the rate defined in the contract and sought to terminate the agreement . under the aegis of this claim burger king corporation in partnership with royal dutch shell s australian division shell company of australia ltd. began to open its own stores in 1997 beginning in sydney and throughout the australian regions of new south wales australian capital territory victoria and tasmania . 6 7 8 9 in addition burger king sought to limit hj s ability to open new locations in the country whether they were corporate locations or third party licensees . 10 as a result of burger king s actions citation needed hungry jack s owner jack cowin and his company competitive foods australia began legal proceedings in 2001 against the burger king corporation claiming burger king corporation had violated the conditions of the master franchising agreement and was in breach of the contract . citation needed the supreme court of new south wales agreed with cowin and determined that burger king had violated the terms of the contract and awarded hungry jack s a 46.9 million us 41.6 million in 2001 . 11 in its decision the court said that burger king sought to engineer a default of the franchise agreement so that the company could limit the number of new hungry jack s branded restaurants and ultimately claim the australian market as its own which was a purpose that was extraneous to the agreement . 10 12 the case introduced the american legal concept of good faith negotiations into the australian legal system which until the time of the verdict had been rarely used in the australian court systems . 13 14 2002 to the present day edit a hungry jack s coles express shell outlet in elizabeth street hobart . from 1997 until it was rebranded in 2003 this was hobart s first and only burger king branded outlet and was the first burger king in australia to be located outside an airport . 9 after burger king corporation lost the case it decided to terminate its operations in the country and in july 2002 the company transferred its assets to its new zealand franchise group trans pacific foods tpf . 15 16 the terms of the sale had tpf assume oversight of the burger king franchises in the region as the burger king brand s master franchisee . 17 trans pacific foods administered the chain s 81 locations until september 2003 when the new management team of burger king corporation reached an agreement with hungry jack s pty ltd to re brand the existing burger king locations to hungry jack s and make hungry jack s pty the sole master franchisee of both brands . citation needed an additional part of the agreement required burger king corporation to provide administrative and advertising support as to ensure a common marketing scheme for the company and its products . 18 trans pacific foods transferred its control of the burger king franchises to hungry jack s pty ltd which subsequently renamed the remaining burger king locations as hungry jack s joining the other 210 outlets at the time . 3 7 many new hungry jack s restaurants have a 1950s theme . music from this era may be played within the restaurant occasionally through a 50s style jukebox with associated contemporary pictures and memorabilia utilized as part of the decor . in the larger sit down style restaurants the seats and tables are laid out in a 1950s diner style . citation needed in the 2009 2010 financial year competitive foods australia reported an after tax profit of 32.1 million on sales of 1.043 billion . 19 in late 2011 it was announced that hungry jack s will undergo a complete overhaul of its menus restaurants staff uniforms and advertising . the burgers are better slogan has been replaced with hungry jack s makes it better . the current 70s style restaurants will be renovated new asian styled meals and organic beef options have been added to the menu and a new website and mobile application have been created . the full redesign is expected to be completed by the end of the 2013 financial year . 20 products edit main article burger king products a hungry jack s bacon deluxe combo meal a long standing menu option unique to the australian market . hungry jack s products include burgers meat and vegetarian options chicken french fries onion rings salads drinks hot and cold beverages kid meals and desserts as well as a full breakfast menu . the only burger king trademarks that are sold at hungry jack s are the whopper and the tendercrisp and tendergrill sandwiches . all other burger king products go by more generic naming schemes such as hamburger veggie burger or grilled chicken burger . 21 22 hungry jack s breakfast menu introduced in late 2005 in three states queensland western australia and northern territory and the other states the following year in 2006 bears little resemblance to burger king s us breakfast menu . the main breakfast sandwich is served on either an english muffin or a wrap breakfast burrito instead of a croissant ; the hash browns are served as patties as opposed to tater tots and the restaurant features pancakes . 21 22 hungry jack s now includes new healthier option salad line and deli style baguettes . advertising edit see also burger king advertising the slogan the burgers are better at hungry jack s was used until 2011 dropped in favour of makes it better . 20 however the old slogan was reinstated in 2013 . 23 hungry jack s in australia has trademarked the new slogan oh yeah which was featured in television commercials that ran late 2005 early 2006 . while burger king has updated its logo to the blue crescent design in all other markets from 1999 the hungry jack s logo is still based on the previous 1996 revised burger king bun halves logo employing the simpler bun and filling motif . 24 hungry jack s kids club edit hungry jack s kid s club mascots are unique to the australian franchisee as opposed to other international locations that use one of the two existing bk kid s mascots the burger king kids club or the honbatz . hj does have a kid s club program similar to the us offering offering themed birthday parties at its restaurants along with its kid s club meals . one other noticeable difference between the hj and bk children s programs is the placement of the apostrophe in the name hj places it before the s while bk places it after . sponsorship edit hungry jack s retains strong links with perth the city s first team in the australian football league the west coast eagles have been sponsored by hungry jack s since their entry into the league in 1987 . see also edit companies portal food portal kfc jack cowin owns franchises in western australia and the northern territory . domino s pizza jack cowin s family trust is the majority shareholder . list of restaurant chains in australia references edit hungry jack s menu . andrew terry ; heatrher forrest 2008 . where s the beef why burger king is hungry jack s in australia and other complications in building a global franchise brand . northwestern journal of international law and business 2008 . 28 2 171 214 . issn 0196 3228 . a b ap wire 2 june 2003 . burger king slips into hungry jack s uniform . the sydney morning herald . retrieved 2008 03 08 . burger king corp s new management said on friday it was ceding the australian market to the hungry jack s brand dissolving a convoluted relationship that at one time went to court in a franchising dispute . restaurant business 30 may 2003 . burger king re flags australian stores . allbusiness.com . archived from the original on 2012 01 14 . retrieved 2007 09 29 . mr cowin bought the australian franchise for burger king from the chain s then owner pillsbury co. but because the burger king name was already registered in the country