verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . december 2012 learn how and when to remove this template message peacocks stores limited industry fashion founded warrington england 1884 headquarters cardiff wales number of locations 400 area served united kingdom eastern europe southern europe and middle east . number of employees 6 000 parent edinburgh woollen mill ltd. website peacocks.co.uk peacocks at forster square retail park peacocks northgate street gloucester . peacocks is a fashion retail chain based in cardiff wales . the chain is a part of the edinburgh woollen mill group and employs over 6 000 people . there are currently over 400 peacocks retail outlets located in the united kingdom ; and more than 200 stores located in twelve other countries throughout europe . originally selling home goods and basic clothing peacocks has been re branded over the years as a value fashion store . richard kirk the former owner of the chain worked hard to transform peacocks into a major fashion player . the retailer won numerous awards notably the best value retailer award from drapers . in january 2012 peacocks entered administration and was bought by the edinburgh woollen mill group . edinburgh group also owns the jane norman chain a fashion outlet for women . 1 contents 1 history 1.1 founding 1.2 relocation and expansion 1.3 2005 management buyout 1.4 2012 administration 2 pearl lowe 3 branches 4 references 5 external links history edit founding edit peacocks was established in warrington in 1884 as a family run business selling a wide range of goods . over the years peacocks penny bazaar has expanded opening more outlets and tailoring its look to keep up with the times and trends . it has remained a family business throughout the peacocks family history . relocation and expansion edit in the 1940s the company relocated to cardiff where its headquarters remain . the move had a profound effect on the development of the group whose growing network was concentrated in south wales and southern england for many years . in the early 1990s peacocks grew further and in december 1999 the firm was floated on the london stock exchange . 2005 management buyout edit in october 2005 a 400m management buyout led by richard kirk was agreed to supported and arranged by echelon capital and supported by goldman sachs and hedge funds including och ziff and perry capital that own 55 % of the new holding company . 2 the company unlisted from the exchange on 1 february 2006 again becoming privately owned . in line with the increased demand for value for money fashion peacocks began to provide high fashion women s wear men s wear and children s wear . high street outlets were revamped and placed together with a steer towards prime locations . 2012 administration edit on 16 january 2012 peacocks confirmed that it planned to enter administration putting up to 10 000 jobs at risk . staff and supporters started the save peacocks campaign on facebook and twitter . 3 on 18 january 2012 kpmg was appointed administrators to peacocks . 4 on 19 january 2012 250 head office staff were made redundant . on 22 february 2012 it was announced that peacocks had been sold to the edinburgh woollen mill group . ewm purchased the peacocks brand 388 outlets concessions the headquarters and logistics functions in wales . 224 outlets were not sold to ewm resulting in 3 100 immediate job losses . 5 6 some branches re opened and ewm has stated plans to open hundreds more in the uk and abroad at some stage in the future . 7 the edinburgh woollen mill group now consists of three core brands peacocks jane norman and edinburgh woollen mill . pearl lowe edit pearl lowe was hired by peacocks and designed exclusive ranges for the company . her black dress was the fastest selling product on the high street in autumn winter 2010 worn by celebrities including holly willoughby natalie imbruglia and courtney love . 8 in january 2011 daisy lowe daughter of pearl confirmed that she was designing swimwear for spring summer 2011 . 9 currently they have not signed with either pearl or daisy lowe . branches edit branded as peacocks london peacocks has more than 200 franchise outlets outside united kingdom in bahrain cyprus egypt georgia gibraltar greece kuwait malta poland romania russia saudi arabia serbia slovakia ukraine and united arab emirates . references edit about us peacocks . 1 . peacocks . retrieved 2013 10 24 . external link in work help marlow ben ; davey jenny 16 may 2010 . peacocks in the secret 600m sale . london the times . retrieved 16 may 2010 . https twitter.com search % 23savepeacocks high street clothing chain goes into administration . news.sky.com . retrieved 16 january 2013 . peacocks headquarters saved in buyout deal but 3 000 jobs lost . 22 february 2012 . peacocks takeover edinburgh woollen mill buy retailer but 3 100 jobs lost scroll down for store closures . 22 february 2012 . peacocks re opening . hull liz 25 october 2010 . cheap and chic the 35 peacocks dress celebrities are desperate to get their hands on . daily mail . london . rawi maysa 17 january 2011 . anything mum can do daisy lowe follows in pearl s footsteps to design vintage style swimwear collection for peacocks . daily mail . london . external links edit wikimedia commons has media related to peacocks retailer . peacocks retail v t e economy and industry of cardiff company and organisation headquarters 118 118 admiral group bbc cymru wales brains brewery coffee 1 clark s pies cube interactive iqe itv wales julian hodge bank media wales peacocks peski records placid casual principality building society see monkey do monkey s4c the barcud derwen group advanced transport systems veritair wjec wales social partners unit welsh national opera company and organisation major locations atradius asda stores british airways engineering british gas british telecom deloitte eversheds hbos ing direct j. sainsbury plc legal & general lloyds tsb nhs wales tesco stores ltd. the aa swalec zurich financial services major public sector employers cardiff and vale university health board cardiff bus cardiff council cardiff university coleg glan hafren department of trade and industry hm revenue and customs national assembly for wales commission university of glamorgan university of wales institute cardiff welsh assembly government retail shopping st. david s queens arcade capitol centre howells the hayes castle quarter central market victorian arcades retail parks cardiff bay retail park capital retail park hospitality hotels angel st david s hotel & spa copthorne marriott hilton royal restaurant quarters red dragon centre eastside mermaid quay regeneration and development cardiff bay cardiff international sports village cardiff international pool cardiff bay development corporation st. david s 2 leckwith development tourism wales millennium centre st fagans national history museum national museum cardiff castle cardiff story castell coch cardiff bay visitor centre insole court senedd techniquest major events cardiff big weekend 1958 commonwealth games fa cup heineken cup 2012 olympics rugby world cup 1991 1999 2007 2015 national eisteddfod six nations the ashes tsunami relief cardiff urdd eisteddfod wales rally gb sparks in the park round table fireworks michael forever the tribute concert 19th and 20th centuries bank of wales cardiff docks coal exchange glamorganshire canal south wales coalfield taff vale railway tiger bay retrieved from https en.wikipedia.org w index.php title peacocks clothing & oldid 724351112 categories companies formerly listed on the london stock exchangeretail companies of the united kingdomclothing retailers of the united kingdomcompanies based in cardiffcompanies that have entered administration in the united kingdomretail companies of wales1884 establishments in englandhidden categories cs1 errors external linksarticles needing additional references from december 2012all articles needing additional referencesuse british english from september 2013pages using infobox company with unsupported parameterscommons category with local link same as on wikidatause dmy dates from september 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages cymraeg edit links this page was last modified on 8 june 2016 at 17 55 . text is available under the creative commons attribution sharealike license ; 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