not meet wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources vital ingredient news newspapers books scholar jstor free images january 2013 learn how and when to remove this template message vital ingredient type private 1 industry retail outlets founded 2001 headquarters soho london united kingdom 7 carlisle st london w1d 3bw key people alex heynes founding director john moulton cfo graham turner chairman paolo peretti managing director products salads soups juices smoothies and breakfast website http vitalingredient.co.uk vital ingredient is a uk company which operates a chain of made to order salad and soup bars in london mainly based in the city and around soho . contents 1 history 2 menu 3 finances 4 references history edit the company was founded by alex heynes with the first vital ingredient store opening in soho in 2001 . it expanded to 5 stores by 2008 . 2 in 2011 the company doubled its number of outlets after american property developer paul oberschneider became a principal investor and in 2015 opened its 17th outlet on artillery row in victoria . in early 2015 paolo peretti was appointed managing director with 2015 being a record year for both sales and profit in 2011 vital ingredient secured 2.75 million in funding from santander corporate & commercial s breakthrough programme . 3 the company s annual turnover has since doubled to 12 million . 4 in april 2016 the chain underwent a management buyout which was backed by private equity house ldc . the chain also secured 4 million in growth capitol from santander as they look to grow to over 40 stores menu edit vital ingredient primarily markets its own range of tossed salads and soups made on site . juices smoothies and hot breakfasts are also included on the menu . each store utilises an american style counter service format to assemble meal orders from individual ingredients within view of the customers . the company claims their packaging is 100 % recycled or recyclable . finances edit the holding company outbrand retail ltd made a loss in 2013 of 672k falling to a loss of 320k in 2014 . 5 references edit wck2.companieshouse.gov.uk details of the vital ingredient incorporation and current head office can be found at companies house . food service europe november 13 2008 b4 network oxfordshire march 04 2013 london loves business june 02 2013 https s3 eu west 1 . amazonaws.com document api images prod docs ece7seq8zk41qfmb0vjgldah7vwb e36uuw8s7pnmhw application pdf awsaccesskeyid asiaiqn6fkbxogt5kstq & expires 1443092206 & signature 5qidrhuqig8doy3 % 2bs0qphgiagki % 3d & x amz security token aqodyxdzebma4aoermicnnno1btmoqj7nff9butujqfs9d % 2bi01i6xglyfmj8gge0qhqhjtpro3b899txt % 2b9d % 2fgomhxqyhebivjfuxka7upy9hmxfz % 2fyphbgxlwembs4dgcgo % 2btcumdzmnltl1qv4j2t % 2byztnl4r2yvfp5adsgdhovgv4834uqxcd7gvn3rfzhpggxm0c69lwnqwo2njok6pyj5gwiethkkey3teu4xwaurs6yubhjvcecihhzhbszzpotvhvkl04z41dk % 2blwkbpfxu1elul % 2bxhqmyxpkebyfukab % 2brd9drasncxnc7kw1gzzjhyvj7dwbwkdqcg1i % 2f % 2fsphzfzt6kjt7xpacj1maw2ndxb0k2qhm359zl61u8zoy % 2frmuvj2olem % 2b7s3cylt4vmxat96nf8nkmhaeyfbquoh7vhcxwwmtzlkfhzmwks1zbgub3pfu % 2b37bnr7quitdkgb % 2balzgw6kdvhdceakz4gnoctxgkzmfm3az % 2b6f76 % 2biqpweif4slov3epgge7yskuku4rcbxrfodi6qrehe2a9978euezp % 2fnqranw8kzziopc % 2fxvaaw % 2bmd5lepjumm5v % 2fpd4gmimnjwwjpgwbu84ts92 % 2futj5eqr7n % 2frxqjfhsy % 2frzu55zexdt3egjjkpsau % 3d retrieved from https en.wikipedia.org w index.php title vital ingredient & oldid 717707735 categories restaurant groups in the united kingdomhidden categories articles with topics of unclear notability from january 2013all articles with topics of unclear notability navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 29 april 2016 at 08 05 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view