key people maoz shacht ceo yael karov founder and president oded lilos cmo alex ben ari vice president r & d guy melamed vice president product website http www.gingersoftware.com ginger software is an israeli start up company that has developed language enhancement technology that uses statistical algorithms in conjunction with natural language processing aiming to improve written communications develop english speaking skills and boost smartphone productivity . the company was founded towards the end of 2007 by yael karov and avner zangvil . ginger software differentiates itself by recognizing words in the context of complete sentences . 1 in december 2011 ginger software was one of nine projects approved by the board of governors of the israel u.s. binational industrial research and development foundation for a funding of 8.1 million . 2 the company also raised 3 million from private israeli and us investors in 2009 . 3 in may 2014 intel acquired one of ginger s business units and the rights to use the company s patented technology . 4 contents 1 founders 2 technology 3 products 4 target segment 5 business model 6 references 7 external links founders edit before founding ginger software yael karov had worked with rosetta genomics as its chief technology officer and vice president of research and development from 2003 to 2006 and with clicksoftware technologies as a director of research and development from 1990 to 1994 . karov also founded agentics a company specializing in free text classification of e commerce product information based on natural language processing 5 in 1996 . avner zangvil is the co founder of ginger software and the husband of yael karov . zangvil co founded menta software in 1996 with his brother arnon zangvil to develop a product that transforms any windows based application into a web enabled application usable from any remote computer running a web browser . menta was acquired by graphon corporation in 2001 . 6 technology edit ginger software uses patented software algorithms that deal with natural language processing . the company claims that the algorithm allows it to correct the written sentences with relatively high accuracy eliminating up to 95 percent of writing errors 7 compared to standard spell checkers . its unique algorithm allows the software to understand the context of the sentence rather than correcting based solely on a word . according to its founder karov the software operates on the logic of sentence context in addition to the memory of a database of words . 8 the company is at the heart of a growing revolution in the world of assistive technology . 9 ginger claims that the benefits of the software have been leveraged by native english and non native speakers alike and have also found value in niche markets like dyslexia management . they further claim that esl users derive great benefit from the use of the software as it lets them write error free english text . its use also extends to native english speaking business professionals and students who use it as a safety net for their email edits as well as international students writing in english . citation needed more recently the company has focused on implementing its technology in mobile devices as an integral component of its mobile keyboard products . products edit ginger software products include ginger page a cross platform writing enhancement app and ginger keyboard which is available for android devices . ginger page operates as an online service and supports ms word ms outlook ms powerpoint internet explorer chrome and firefox and functions as a writing enhancement app for android and ios mobile devices . its main feature is the grammar and spelling checker that runs seamlessly with the different user interfaces . it also has an advanced paraphrasing tool contextual synonyms and definitions multi language translation and a text to speech function that enables users to hear sentences before and after correction . ginger keyboard for android replaces the stock keyboard and functions as a productivity boosting keyboard app . featuring a full set of advanced keyboard features like stream swipe like typing adaptive word prediction a wide variety of customizable themes and emoji ginger keyboard is the only 3rd party keyboard to offer proofreading and other writing tools via one tap access to ginger page . target segment edit ginger software started off with people with dyslexia as its primary target segment . the mathematical algorithm underlying the software studies a vast pool of proper sentences in english and builds a model of proper language . the software does not analyze the text at the level of the word but of the whole sentence . dyslectics can have trouble choosing the right word hence the attention to the sentence as a whole . 10 from 2010 ginger software included a new target segment in its marketing outreach users of english as a second language esl . its contextual based writing correction tool could benefit those who are not proficient at the english language . 11 with the launch of ginger page and ginger keyboard ginger expanded its target audience to include anyone who writes in english be they native or esl . business model edit originally the company s business model was a free 2 day trial followed by an option to purchase the user license after the trial expired . on 15 january 2012 the company changed its business model by releasing its freemium version . the freemium version consists of the contextual based grammar and spelling checker which users could download and keep for free . the premium version was also available for purchase . its features include ginger text reader and personal trainer a progress report analysis tool along with unlimited access to grammar checker the grammar and spelling checker and sentence rephraser the rephrasing tool . 12 ginger keyboard is completely free to download and use although it does offer in app purchases like themes and theme packs . it also will disable your original spell checker . references edit 1 ginger s spell checker helps dyslexics get it right 2 bird israel us binational industrial r & d foundation to invest 8.1 million in nine new projects 3 text correction co ginger raises 3m http techcrunch.com 2014 05 09 intel ginger software personal assistant 4 http www.gingersoftware.com about ixzz1mlppdvt8 5 http www.gingersoftware.com about ixzz1mlsbzs20 ginger website israeli start up company may have a cure for dyslexic typos israel news haaretz http cdn.gingersoftware.com media pdf thedyslexiarevolution.pdf 6 israeli start up company may have a cure for dyslexic typos 7 new to the show 8 http www.gingersoftware.com download external links edit find more about ginger software at wikipedia s sister projects definitions from wiktionary media from commons news from wikinews quotations from wikiquote texts from wikisource textbooks from wikibooks learning resources from wikiversity official website retrieved from https en.wikipedia.org w index.php title ginger software & oldid 724409871 categories grammar checkersspell checkerssoftware companies of israeldictionary softwaremachine translationhidden categories all articles with unsourced statementsarticles with unsourced statements from march 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages edit links this page was last modified on 9 june 2016 at 02 35 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view