has multiple issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . september 2016 learn how and when to remove this template message this article reads like a news release or is otherwise written in a promotional tone . please help by either rewriting this article from a neutral point of view or by moving this article to wikinews . when appropriate blatant advertising may be marked for speedy deletion with db spam . september 2016 this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . september 2016 learn how and when to remove this template message learn how and when to remove this template message this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . july 2011 learn how and when to remove this template message mandmdirect type private industry clothing retail founded 1987 headquarters leominster united kingdom key people mike tomkins chairman number of employees 470 website www.mandmdirect.com mandm direct is an online clothing store in the united kingdom . it sells its products over the internet and is the second largest online fashion retailer in the uk 1 its catalogue is distributed quarterly . it specialises in buying clearance stock from manufacturers and selling at discounted prices . mandm direct has over 1 million active customers and its website gets over 21 million visits every year . mandm direct stocks nearly 200 brands including adidas bench henleys timberland diesel and puma . 2 contents 1 history 2 location 3 brands 4 references 5 external links history edit logo used from 2006 2015 the company was started as m and m sports in 1987 when mark ellis and martin churchward were introduced by their nike representative ken mallender . the two founders started their careers with retail shops in hereford and stourbridge and joined forces to buy end of line clearance sports products . the success of this led the pair to venture off into off page advertising with the first advert appearing in shoot magazine in 1987 . national press adverts followed in 1990 specifically offering clothing and footwear . as both men lived in the area a site in leominster was purchased and the company was born . in 1994 the business was transferred from stourbridge to its current base in leominster herefordshire . following a buy out by private equity group eci partners in 2004 the company s identity changed to mandm direct in order to reflect their move into selling fashion and lifestyle brands . in 2007 us private equity group ta associates completed major investment and the logistics operation moved to new warehousing at moreton on lugg herefordshire . 2009 saw expansion into europe which led to german language and later french language sites being created . 3 the company was a back of the shirt sponsor for hereford united . location edit the company headquarters is in leominster herefordshire with the main warehouse facility being based at moreton on lugg just off the a49 . 4 brands edit asics board angels kangaroo poo mad wax penguin onfire diesel trespass adidas nike bench voi jeans converse ugg australia fred perry firetrap animal puma references edit marcus leroux . mandm prepares for german expansion the times 18 january 2010 . neil craven . online store is all the fashion in a downturn mail on sunday 6 june 2009 . direct commerce news roundup 2 july 2010 m & m s massive investment is a vote of confidence in county . hereford times . retrieved 15 december 2013 . external links edit mandmdirect.com retrieved from https en.wikipedia.org w index.php title m and m direct & oldid 742765475 categories retail companies of the united kingdomcompanies based in herefordshireretail companies established in 1987clothing retailers of the united kingdombritish brandsinternet companies of the united kingdomonline clothing retailershidden categories articles with a promotional tone from september 2016all articles with a promotional tonearticles needing additional references from september 2016all articles needing additional referencesuse dmy dates from january 2013use british english from january 2013articles lacking reliable references from july 2011all articles lacking reliable references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent 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