peet s coffee & tea type privately held subsidiary industry coffee founded 1966 berkeley california founder alfred peet 1920 2007 headquarters emeryville california key people dave burwick ceo doug welsh roastmaster jim reynolds roastmaster emeritus jerry baldwin board member products coffee beans coffee beverages teas and food revenue 700mm fy 2015 number of employees 5 000 parent jab holding company since 2012 subsidiaries stumptown coffee roasters intelligentsia coffee & tea mighty leaf tea website peets.com peet s coffee & tea is a san francisco bay area based specialty coffee roaster and retailer . founded in 1966 by alfred peet in berkeley california peet s is known for its early introduction of darker roasted arabica coffee such as french roast and grades appropriate for espresso drinks to bay area and us coffee retailing for both freshly roasted beans and in store brewed coffee . 1 2 3 contents 1 history 2 employee and labor relations 3 transit center locations 4 influence 5 see also 6 references 7 external links history edit this section needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . september 2014 learn how and when to remove this template message peet s original store in north berkeley california . alfred peet grew up in the coffee business while living in the netherlands as a child . moving to san francisco when he was 35 he began roasting coffee in the 1960s . peet started peet s coffee tea & spices as a single store in 1966 in berkeley california . peet s original outlet is still located on the corner of walnut and vine 2124 vine street in the gourmet ghetto of north berkeley close to the university of california . that location now contains a museum displaying memorabilia and historical coffee equipment . peet s predates starbucks and served as a model for that enterprise . 4 the three founders of the seattle based chain all got to know peet personally while studying at the university of san francisco ; 5 when they began their store in 1971 they bought their beans directly from peet s and continued to do so for the first year of business . peet sold his business in 1979 to sal bonavita staying on as a consultant until 1984 . in 1984 jerry baldwin one of the founders of starbucks along with co owner jim reynolds the coffee buyer and a group of investors bought the four bay area peet s locations from bonavita . in 1987 baldwin and peet s owners sold the starbucks chain to focus on peet s and howard schultz starbucks new owner entered into a four year non compete agreement in the bay area . the company went public in january 2001 symbol peet . after a successful ipo shares struggled through the first year but posted solid gains from then on . in 2003 the first full service peet s store on a university campus was opened within the clark center building at stanford university . 6 peet s coffee is also currently served at all stanford dining locations . in 2005 uc berkeley opened its own peet s franchise on campus in dwinelle hall and as a campus restaurant near its existing dining area . similarly in 2009 locations opened at the uw madison s memorial union villanova university and at uc san diego . 7 peet s in northeast portland oregon . in 2007 peet s opened a roasting plant in alameda . this new plant replaced the former operations in emeryville california and is a leed certified green facility . 8 peet s operated 193 retail locations as of the first quarter of 2010 ; 9 most are in california with further locations in washington oregon colorado illinois ohio pennsylvania and massachusetts . in may 2011 peet s had a market cap of roughly 636 million about 2.3 % of starbucks s. 10 in 2012 peet s was acquired for 974 million by jab holding a german privately held investment firm which owns minority stakes in the consumer products companies reckitt benckiser coty inc. and control of luxury brands bally belstaff and jimmy choo . 11 jab holding soon acquired caribou coffee ; in april 2013 caribou announced that they would close their stores outside an area encompassing denver colorado western wisconsin the states of minnesota iowa north dakota south dakota north carolina and kansas . 12 13 caribou stores in the remainder of the country that would remain open about half of the total would be rebranded as peet s. in august 2014 peet s acquired mighty leaf tea a specialty tea brand based in the bay area . 14 it was announced on october 30 2015 that peet s coffee & tea was acquiring a majority stake in chicago based intelligentsia coffee & tea . 15 making this the second purchase in a month including portland oregon s stumptown coffee . employee and labor relations edit with a significant population of part time and relatively short term employees peet s like starbucks was seen by economists and media sources as a model for the evolving service economy notable for its extensive employee benefit plans for both full and part time salaried and hourly workers . by 2010 peet s was offering health dental and vision plans to part time workers who had worked at least 500 hours and were averaging over 21 hour workweeks . 16 peet s became a target for union organizing as early as 2002 . at that time workers at the santa cruz california branch of peet s sought affiliation with the united food and commercial workers international union ufcw local 839 . in august 2003 after intensive anti union lobbying by peet s coffee & tea retail employees at peet s store 221 in santa cruz voted 11 6 against representation by the ufcwiu . 17 one consequence of that unionization effort and its failure was an increased media attention to peet s and its employee relations primarily in the bay area . articles based on interviews with retail employees pointed to increased dissatisfaction especially after cuts in pay and benefits during the economic downturn coupled with widespread reports of the corporation s success in maintaining and expanding revenues and profits . 18 a significant factor in both profit margin increases and employee turnover was the corporation s implementation of worker efficiency systems including the use of task timers scripts for customer interaction and a point system for disciplinary action over policy infractions . 19 transit center locations edit peet s has outlets at many transit centers including several airports such as william p. hobby airport george bush intercontinental airport reno tahoe international airport john f. kennedy international airport philadelphia international airport sacramento international airport phoenix sky harbor international airport and all three major airports in the san francisco bay area . in 2008 a number of peet s kiosks opened in bart stations around the bay area . 20 influence edit peet s has a devoted following sometimes known as peetniks a portmanteau of peets and beatniks . 21 peet s was one of the first coffee bean and brewed coffee retailers to offer specialty grade coffee and to roast the beans longer producing a liquor that is darker more bitter with less of the sour taste of the coffees offered in the us at the time . they are viewed as one of the founding businesses in the gourmet coffee trade . citation needed two british men who worked at peet s in the early 1990s later established union coffee roasters in the uk . 22 see also edit coffee portal list of coffeehouse chains coffee houses of the united states references edit william m. pride ; robert j. hughes . foundations of business . tina gant . international directory of company histories volume 100 . pp. 333 334 . ian newton . the coffee culture . jessica wohl september 2 2014 . peet s coffee taking on starbucks in chicago push . chicago tribune . http www.slate.com articles business when big businesses were small 2013 10 starbucks business strategy how ceo howard schultz conquered the world.html peet s coffee & tea inc. announces new licensing and supply agreement with stanford university s residential & dining enterprises . business wire september 22 2003 peet s coffee . the bay area press . retrieved december 21 2014 . jones carolyn may 29 2007 . peet s moves roasting plant to double output of coffee san francisco chronicle p. b 2 . peet s coupon . eat drink deals . october 1 2014 . peet s coffee & tea inc. . retrieved 24 may 2011 . joh . a. benckiser to buy peet s coffee & tea for 974 million caribou coffee closing ohio stores . retrieved 7 april 2013 . facebook post . retrieved 7 april 2013 . peet s coffee & tea acquires mighty leaf tea to accelerate its growth in the premium tea category . business wire . peet s. august 1 2014 . retrieved 23 september 2014 . galarza daniela october 30 2015 . peet s coffee & tea buys intelligentsia coffee . eater . retrieved august 24 2016 . notes from peet s coffee & tea s 2010 shareholder meeting ; careers at peets constans brendon . http santacruz.indymedia.org newswire display 5316 index.php henry emily . is peet s becoming a corporate super monster cushing ellen . how peet s starbucked itself ; cushing ellen . chicago peet s employees are organizing could the east bay be next peet s coffee & tea official website henry emily . is peet s becoming a corporate super monster francisco san march 31 2008 . peet s names bart stations getting coffee shops . eric a. taub june 4 2005 . rival moving beyond roots entwined with starbucks . new york times . retrieved 2011 03 18 . sheryl garratt 8 september 2002 . wake up and smell the money . cappuccino frappucino skinny latte ... . the observer . external links edit wikimedia commons has media related to peet s coffee & tea . official website peet s company information including annual report sal bonavita website . taylor clark 2007 . starbucked a double tall tale of caffeine commerce and culture e book . hachette digital inc. isbn 978 0 316 01348 2 . mark pendergrast 2010 . uncommon grounds the history of coffee and how it transformed our world . basic books . p. 333 . isbn 978 0 465 01836 9 . v t e coffee topics economics fair trade history production coffee production list of countries by coffee production species and varieties arabica s795 coffee charrieriana liberica robusta components cafestol caffeic acid caffeine coffee bean processing coffee roasting coffee wastewater decaffeination home roasting preparation aeropress chorreador coffeemaker coffee syrup cold brew drip brew espresso lungo ristretto espresso machine french press handpresso instant coffee knockbox list of coffee dishes moka pot percolator turkish coffee vacuum maker coffee drinks affogato americano bica bicerin c ph s a caf au lait caf de olla caf con leche caf cubano caff mocha caf touba caff corretto caf com cheirinho caff macchiato cappuccino carajillo coffee milk cortado espresso flat white frappuccino gal o garoto greek frapp coffee iced coffee indian filter coffee ipoh white coffee irish coffee karsk kopi luwak kopi tubruk latte latte macchiato liqueur coffee long black mazagran red eye ristretto r desheimer kaffee tenom coffee turkish coffee white coffee wiener melange yuanyang organisation lists coffee companies coffeehouses lifestyle barista caff sospeso coffee break coffee ceremony coffeecon coffee culture coffee cupping coffee palace coffeehouse fika kopi tiam latte art viennese coffee house substitutes barley tea barleycup caro chicory dandelion coffee inka postum qishr roasted grain beverage misc . coffee and doughnuts coffee leaf rust third wave of coffee coffee portal category coffee v t e emeryville