skateboarding founder marc johnson headquarters los angeles california united states united states us area served worldwide key people marc johnson rodney mullen matt eversole jerry hsu louie barletta products skateboard decks hardware wheels and accessories and apparel owner dwindle distribution parent globe international website www.enjoico.com enjoi is a skateboarding company that produces skateboard decks as the brand s primary product ; the company also manufactures skateboarding accessories and clothing . the company distributed by dwindle distribution has since inception adopted a stylized panda as its logo . 1 contents 1 history 1.1 2000 2003 formation hsu and barletta 1.2 2003 2007 johnson and mullen s departure bag of suck 1.3 2008 2013 tweak the beef hsu s departure 1.4 2014 present oververt new professionals soty nomination 2 criticism 3 team 3.1 professional 3.2 former 3.3 amateur 4 videography 5 references 6 external links history edit 2000 2003 formation hsu and barletta edit the company was founded in 2000 by professional skateboarder marc johnson with the support of rodney mullen both had previously been team mates in a company founded by mullen and steve rocco rocco is the founder of world industries and co founded dwindle distribution with mullen the a team later described by johnson as a completely fabricated team based on marketing ; 2 in an online interview with the independent skateboard website 48 blocks johnson explained the dissolution of the a team let s just say that parts of it were weird but i already had a good friendship with gershon mosley and of course dave mayhew from maple and rodney mullen was just awesome in so many different aspects . so the dynamic was fine . i think the problem was the lack of a solid direction and it seemed to me that a team ended up being an avenue for some of us to later do projects that felt more natural to us individually . when i called rodney to quit it was actually really funny because we all quit pretty much the same week but no one told anyone else they were going to quit . 3 johnson later revealed that both the panda image and the name enjoi were derived from a dream that he experienced . citation needed the new company leader proceeded to recruit friends with whom he regularly skated with including former maple teammates jerry hsu louie barletta and dave mayhew mayhew had also ridden for the a team 4 mayhew s d3 signature model skate shoe produced with the osiris shoe company is considered the best selling skate shoe of all time ; 5 6 7 however osiris cofounder coowner tony magnusson denied this claim in a 2012 interview 5 other professional skateboarders from this era of the company were bobby puleo 2 8 and chris cole who has won the highly regarded skater of the year award twice from thrasher magazine 9 10 reflecting on the early stage of his career cole stated in a 2009 thrasher interview i really like enjoi . the brand is a breath of fresh air . i was on the east and detached from any team member so i was kind of a guy who rode the products but not on the team . especially cause they are a group of friends . i hung out with marc johnson a couple times . he was totally cool . i have always been a huge fan of his so that was great . 11 hsu was aged 15 when first met johnson who was 19 years old at the time . hsu explained he johnson seemed so much older than nineteen . i remember meeting him and thinking he was like twenty eight or something ; like an older guy just cause of the way he acted . hsu further explained that johnson became a mentor figure to him and passed on insight that he had gained from being involved in the skateboarding industry . 12 regarding his time at the helm of the company johnson explained i had something to say ; every month i had something to say . whether it was like a little weird or dark ... sometimes i would make an ad because i was pissed off that day . i really like what i was doing at enjoi almost almost to a point where it became like obsessive . sitting up and working on like a series of board for like like twenty four hours straight ; like i m sure a lot of people are like oh didn t you own enjoi ... no no i didn t own shit . i just like worked and did i laid out ads i did some catalogue stuff and i did board graphics ... i don t know if there s a title for it ideas person ... i was so fucking busy that i didn t have time to skate . 13 2003 2007 johnson and mullen s departure bag of suck edit johnson eventually left the company to join the chocolate skateboard company . johnson later explained that the reason for his departure was that double checking every brand decision got really old really fast . 14 johnson also describes in a 2010 episode of the online episodic series epicly later d produced by vice media the period leading up to his decision to leave enjoi permanently ... what am i killing myself for you know these guys don t care ; they don t care if i fucking take a shit on a board and and fucking put their name on it and and whatever . i m sure i ll hear some complaints but ... it just got to the point where nothing i do matters . and here s the story ... i had just gotten into town we went filming that night i got every i pulled everything out of the car set up the lights did the generators and all this . we lit up this ledge . one of the filmers matt eversole was grumpy cause he didn t wan na go filming . there s a bunch of us about to skate and dude takes a fucking piss on the ledge ; it was a painted ledge . he peed all over the fucking ledge . and i swear to god this guy jesse erikson wanted to kill him right then and there . but i looked at that as a fucking sure sign you don t need to fucking be here anymore they don t give a fuck about anything you do . 13 hsu has stated on his behalf that he did care when johnson left and explained i knew he was unhappy because he basically did all of the art direction and he was being a pro skater and he also wanted it was like his little baby so he was trying to take care of it you know and it was too much for him . he just wanted to skate . hsu further stated that he seriously considered leaving enjoi after johnson s departure and that everyone knew that i wanted to leave . eversole subsequently decided that he would assume johnson s role and according to hsu eversole and barletta met with hsu in order to convince hsu to remain with the company . 13 mullen cofounded the almost skateboard company in 2004 with fellow professional skateboarder daewon song following his time with enjoi . 15 16 enjoi released its first full length video bag of suck in 2006 17 and won the transworld skate video of the year award in 2007 jerry hsu also won the best video part award at the same ceremony . 18 19 2008 2013 tweak the beef hsu s departure edit english skateboarder ben raemers was recruited as an amateur team member in september 2009 . 20 an introductory video was included in the fall 09 catalog . 21 on december 17 2012 an eighteen minute video entitled tweak the beef was released by the company in conjunction with thrasher magazine . a trailer was released on the thrasher website on december 12 2012 with the following brief the new enjoi video is shrouded in mystery and there s rumors of total radness . even we don t know what we re in for . we ve got the exclusive premiere monday december 17 . upon release the magazine introduced the premiere of the video with the following blurb if you ain t having fun then what the hell are you doing enjoi these next 18 minutes . they may be your last ... the video was directed and edited by enjoi s long time brand manager matt eversole and features music from professional skateboarder tony manfre and american electronic music duo glass candy . 22 the video featured new amateur riders zach wallin and ryan lay alongside established riders ben raemers clark hassler cairo foster caswell berry louis barletta jerry hsu jose rojo nestor judkins and wieger van wagenengin . 23 24 senior team rider hsu is only featured briefly in the video with his part incorporated into barletta s section . leftover footage from wallin zack s delicious doggy bag barletta louie s luscious linguisa and foster were also uploaded onto the thrasher website . 25 26 27 the origin of the video s title is alluded to in the introduction of the video in which berry is filmed performing a transitional trick known as a roast beef grab . berry enhances the trick by emphasizing his movement while in the air referred to as tweakage by some sections of the skateboarding community . an off camera voice during the trick can be heard exclaiming beef tweakage 22 in a september 2012 interview for the youtube channel ride hsu and barletta revealed that the company is due to release another video as filming was occurring at the time of the interview for the segment the weekend buzz hosted by skateboarding journalists erica yary and rob brink . 28 following the addition of jimmy carlin a former rider for jamie thomas s mystery brand on september 3 2013 29 hsu announced his departure from the company . hsu explained in an interview that was published on october 12 2013 that his decision was spurred by the departure of longtime brand manager matt eversole who according to hsu grew tired of protecting the brand from the profit driven demands of shareholders . barletta will take eversole s place as enjoi s brand manager and hsu stated louie understands what enjoi is all about so i think they can still make something really great and i wish them the best . 30 2014 present oververt new professionals soty nomination edit in may 2014 carlin stated that he parted ways with mystery one of the brands within jamie thomas s black box distribution company without any plan on a future deck sponsor . carlin explained that he found the work ethic at black box too intensive and is pleased that he was able to successfully negotiate a place on the enjoi team as he is friends with the other riders . 31 in a july 2014 interview with thrasher magazine foster explained that eversole continues to work on the tiltmode army website while berry is struggling with a period of serious injuries . 32 raemers was assigned professional status by the brand in early october 2014 . 33 a congratulations video was published by cons the skateboarding arm of the converse shoe company on october 13 2014 and features raemers skateboarding in england . 34 following the publication of a trailer for oververt on the brand s youtube channel on october 8 2014 35 the premiere date and location for enjoi s third full length video was announced october 23 2014 at montalban theater in los angeles u.s. barletta and raemers appear on the cover of the december 2014 issue