2007 2007 headquarters bergen norway ; ilmenau th ringen germany and china products digital music technology number of employees 14 2011 website corporate.musicdna.com corporate company bach technology is a norwegian company that develops and licenses digital music technology notably musicdna to provide custom internet updated multi media content like videos song lyrics or social media while audio is played . it has partnered with the company that invented mp3 fraunhofer institute for digital media technology idmt for technical expertise . two of its key investors are former chief executive officer ceo at sony music entertainment shigeo maruyama and mp3 s inventor karlheinz brandenburg . contents 1 history 2 musicdna 3 see also 4 notes 5 references 6 external links history edit bach technology a.s. founded by dagfinn bach and karlheinz brandenburg is headquartered in bergen norway . 1 2 3 bach was instrumental in the development of digital music technology and mp3 technology in 1993 . nb 1 he is the company s president . 5 6 brandenburg s experience is in the media ; he worked for bertelsmann in germany . the company has partnered with the company that invented mp3 fraunhofer institute for digital media technology idmt in germany for their technical expertise . investors include the former chief executive officer ceo at sony music entertainment shigeo maruyama and mp3 s inventor karlheinz brandenburg . 2 bach technology is a company that licenses an internet accessible database containing information about the contents of audiofiles and other software related to music recognition . 4 bach technology uses mpeg 7 technology to create custom selections based upon the customer s preferences for multi media content . 2 dagfinn bach and sebastian schmidt are named on the united states patent for the technology to manage the communication of multiple types of data . 7 nb 2 musicdna edit bach technology has developed musicdna technology the next evolutionary step for playing music after mp3 . 4 5 introduced at the january 2010 midem music industry trade fair in cannes musicdna is an mp3 file format that produces data and video content while music plays on mp3 players or ipods . this could include social media like twitter videos or information including tour dates and song lyrics . 5 8 bach intends to differentiate themselves from their competitor apple itunes lp service by offering the capability of access to real time information when the player has an internet connection accessing more types of information and ensuring music is legally purchased for download . musicdna software was available for free download from the company website starting in 2010 . 5 8 rhodi marsden of the independent questions whether most users will want their music player to have musicdna s sophisticated functions . 8 for musicdna to be successful major labels are required . in early 2010 primarily independent labels had signed up for the service . additionally some players may not have the functionality to provide the information that the file format is capable of managing so its success is dependent upon the player s functionality . 4 in 2012 bach technology developed their new musicdna fingerprint solution with three different fingerprints taylored for different usage scenarios . a fingerprint solution for radio monitoring was launched during the reeperbahn festival in 2014 and from 2016 musicdna covers 18 000 radio channels world wide providing close to real time radio monitoring for rights holders managements and agents world wide . see also edit list of online music databases eivind bryd y bach technology board member notes edit karlheinz brandenburg is considered to be the mp3 inventor . 4 on 26 march 2013 united states patent number 8 407 224 was issued for apparatus and method for generating a collection profile and for communicating based on the collection profile and assigned to bach technology as in bergen norway . the inventors are sebastian schmidt from ilmenau germany and dagfinn bach from bergen norway . the description is an apparatus for generating a collection profile of a collection of different media data items has a feature extractor for extracting at least two different features describing a content of a media data item for a plurality of media data items of the collection and a profile creator for creating the collection profile by combining the extracted features or weighted extracted features so that the collection profile represents a quantitative fingerprint of a content of the media data collection . this collection profile or music dna can be used for transmitting information which is based on this collection profile to the entity itself or to a remote entity . 7 references edit company overview of bach technology a.s. . bloomberg businessweek . retrieved 8 january 2014 . a b c juliana koranteng 30 september 2009 . mp3 pioneers roll out recommendation multimedia system . billboard magazine . retrieved 8 january 2014 . borko furht 10 march 2010 . handbook of multimedia for digital entertainment and arts . springer . p. 375 . isbn 978 0 387 89024 1 . a b c d new music file formats debut at midem . the online reporter . egypt rider research inc. 29 january 2010 . retrieved 8 january 2014 . via highbeam research subscription required a b c d pioneers of mp3 unveil new chapter in digital music . daily news egypt . egypt al bawaba middle east ltd. 27 january 2010 . retrieved 8 january 2014 . via highbeam research subscription required dagfinn bach . bloomberg businessweek . retrieved 8 january 2014 . a b us patent issued to bach technology as on march 26 for apparatus and method for generating a collection profile and for communicating based on the collection profile german norwegian inventors . us fed news service including us state news . the associated newspapers of ceylon ltd. 23 march 2010 . retrieved 8 january 2014 . via highbeam research subscription required a b c rhodri marsden 27 january 2010 . is musicdna the new mp3 and can it save the record industry . the independent . london england independent print ltd. retrieved 8 january 2014 . via highbeam research subscription required external links edit bach technology retrieved from https en.wikipedia.org w index.php title bach technology & oldid 744271249 categories online music and lyrics databasesacoustic fingerprinting navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 october 2016 at 05 43 . 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