have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . august 2010 learn how and when to remove this template message ivywise type educational counseling industry education counseling founded 1998 headquarters new york city usa key people dr. katherine cohen founder & ceo website www.ivywise.com ivywise is a for profit new york based firm of educational consultants that assists students pursuing admission to college . ivywise counselors also work with students applying to nursery school elementary school high school boarding school and graduate or professional schools . ivywise was founded in 1998 by dr. katherine l. cohen . contents 1 founder 2 professional affiliations 3 history 4 controversy surrounding independent counseling 5 applywise 6 see also 7 references 8 notes 9 external links founder edit dr. katherine l. cohen graduated magna cum laude from brown university and received two master s degrees and a ph.d. in spanish literature from yale university . dr. cohen wrote the truth about getting in hyperion 2002 and rock hard apps hyperion 2003 . she received certification in college admission counseling from u.c.l.a. extension . prior to founding ivywise she was as an intern college counselor at palisades charter high school and a reader in the yale university office of admissions . she also taught sat test prep classes for the princeton review . professional affiliations edit all ivywise counselors adhere to the national association for college admission counseling nacac statement of principles of good practice and the independent educational consultants association principles of good practice . 1 dr. katherine cohen is a member of both nacac and ieca . according to the new york times fewer than one of every five admissions consultants can claim to be an association member of ieca . 2 history edit ivywise was founded by in 1998 dr. katherine l. cohen . she started the business in her apartment with five thousand dollars . 3 as early as 2000 the company was working with younger students as part of its ivywise kids division though it is unclear when the division was officially launched . 4 in early 2002 dr. katherine cohen published a book the truth about getting in that guides readers through the college admissions process according to the ivywise methodology that dr. cohen developed . dr. katherine cohen published a second book entitled rock hard apps how to write a killer college application in 2003 . in 2004 the parents of kaavya viswanathan reportedly engaged ivywise for its assistance in college counseling services . kaavya viswanathan applied to and was accepted at harvard university . viswanathan s novel projected to be a bestseller by its publisher described an academically oriented indian american girl s efforts to become more well rounded in hopes of boosting her chances of admission to harvard . cohen put her in touch with the william morris agency which secured a book and movie deal . the novel was published in 2006 . it was later revealed that many of the book s passages had been directly plagiarized from other fiction sources . the furor over this incident inadvertently raised ivywise s profile and increased the controversy with hiring high priced consultants although cohen never associated herself with viswanathan s plagiarism . in 2007 dr. cohen launched applywise see below . controversy surrounding independent counseling edit ivywise is a private educational consulting firm and thus is often included in news stories about the controversy surrounding the use of private educational consultants and the issue of a level playing field for all students . this issue is compounded by the fact that the company is based in new york city where parents reportedly feel pressured to get their children into prestigious schools . the new york times reports parents generally have a very skewed perception of the private school world mark sklarow executive director of the independent educational consultants association a professional association based in virginia said . they re convinced that if they don t get into a good nursery school they re never going to get into the right prep school they won t get into harvard and their life is over . within that context parents can be anxious to secure a spot for their children at private k 12 schools and even pre k programs . the article continues it is no secret that for many manhattan parents getting a child into the ivy league starts in nursery school . 4 the article continues on to report several parents however said they had found the consultants helpful . you only have a fixed number of hours to focus on the school issues said one parent . the counselor is like the cliffsnotes of the process . forbes reports not everybody needs an independent counselor admits ivywise chief executive katherine cohen but it is essential to get some kind of advice . hundreds of thousands of students are getting little to no counseling . 5 ivywise claims to address the issue of unequal educational counseling access by offering a pro bono service . katherine cohen has stated that one out of every seven students that work with ivywise does so on a pro bono basis . 6 applywise edit in 2007 dr. cohen launched another line of business to address growing concerns of an unequal playing field in college admissions . the result was an online college application guidance program called applywise . the program utilizes the ivywise methodology developed by dr. cohen and has sessions that take students through the steps of applying to college . applywise is now part of kaplan s college prep advantage for premium subscribers . 7 see also edit college admissions in the united states transfer admissions in the united states references edit http www.ivywise.com about.htm http www.nytimes.com 2009 07 19 education 19counselor.html pagewanted 2 & r 2 & sq ivywise & st cse & scp 1 http www.brownhen.org 2008 03 interview with.html a b http www.nytimes.com 2000 10 25 nyregion for 300 an hour advice on courting elite schools.html pagewanted 1 http www.forbes.com 2008 08 13 college admissions application oped college08 cz ph 0813application.html http www.yaledailynews.com news university news 2006 10 06 consultants offer controversial college guidance http www.applywise.com news kaplan.aspx notes edit cohen katherine 2002 . the truth about getting in a top college advisor tells you everything you need to know . new york hyperion . isbn 0 7868 8747 8 http www.theatlantic.com doc 200410 confessore washington post a passage to harvard how kaavya viswanathan got micromanaged got marketed and turned college into a novel obsession providence journal how kaavya viswanathan got herself packaged new york times for 300 an hour advice on courting elite schools a description of ivywise s nursery school and elementary school admissions counseling new york guide the 28 995 tutor new york times before college costly advice just on getting in businessweek i can get your kid into an ivy katherine cohen s biography external links edit ivywise applywise retrieved from https en.wikipedia.org w index.php title ivywise & oldid 686567773 categories university and college admissionshidden categories wikipedia articles with possible conflicts of interest from august 2010 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 19 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