type privately held company industry jewellery fate demerged from asprey 2002 predecessor asprey & garrard limited founded london 1735 1735 founder george wickes headquarters london united kingdom website www.garrard.com garrard & co house in london garrard & co. limited formerly asprey & garrard limited designs and manufactures luxury jewellery and silver . george wickes founded garrard in london in 1735 . garrard is headquartered at albemarle street in mayfair london . garrard also has a presence in harrods london geneva lebanon qatar dubai moscow and hong kong . garrard was the crown jeweller of the uk charged with the upkeep of the british crown jewels from 1843 to 2007 . the icc cricket world cup trophy was designed and produced in 1999 in london by a team of craftsmen from garrard & co. 1 contents 1 history 2 recent history 3 references 4 further reading 5 external links history edit victorian silver gilt salt cellars by r. & s. garrard . hallmarked london 1844 the company that was to become garrard was founded by george wickes 1698 1761 who entered his mark in goldsmiths hall in 1722 . wickes set up business in threadneedle street in the city of london in 1722 ; the company moved to panton street off haymarket in central london in 1735 as a goldsmith and provider of jewellery and other luxury items to aristocratic patrons . wickes was an accomplished silversmith known for his work in the rococo style and gained the patronage of frederick prince of wales . two apprentices of wickes john parker and edward wakelin purchased the company following wickes retirement in 1760 replaced by john wakelin and william taylor in 1776 . following the death of william taylor robert garrard became a partner in the company in 1792 . garrard took sole control of the firm in 1802 with his sons robert garrard ii james and sebastian succeeding him in running the company trading as r. j. & s. garrard or robert garrard & brothers until james retirement in 1835 when the company became r & s garrard . the company remained in the hands of the garrard family until the death of sebastian henry garrard great grandson of robert garrard senior in 1946 . the name garrard & company ltd was registered in 1909 and the company moved to new premises in albemarle street in central london in 1911 . in 1843 queen victoria appointed garrard to the position of crown jewellers leading to the production of numerous pieces of silverware and jewellery for the royal family as well as the upkeep of the crown jewels . the company has dealt with a number of famous jewels such as the cullinan diamonds including cullinan i the great star of africa and created such pieces as the imperial crown of india in 1911 the crown of queen mary for her coronation and the crown of queen elizabeth in 1937 . in 1852 garrard were given the responsibility of re cutting the famous koh i noor diamond into a brilliant . in 1848 garrard produced what is now referred to as the america s cup and is the oldest international sporting trophy . 2 3 the cup is an ornate sterling silver bottomless ewer originally awarded in 1851 by the royal yacht squadron for a yacht race around the isle of wight in england which was won by the schooner america . the trophy was renamed the america s cup after the yacht and was donated to the new york yacht club under the terms of the deed of gift which made the cup available for perpetual international competition . in 1915 garrard & company were asked to manufacture precision range finders for the british artillery as they had both the craftsmen and machinery needed . in 1915 the garrard engineering and manufacturing company was created and later became known for its record playing turntables ceasing operations in 1992 . recent history edit garrard merged with the jewellery firm asprey in 1998 to become asprey & garrard moving from 112 regent street to premises on new bond street . the company was bought by prince jefri bolkiah a younger brother of the sultan of brunei in 1995 for 243 million and later acquired by private investors lawrence stroll and silas chou for an undisclosed sum in 2000 . the company demerged in 2002 with garrard returning to the albemarle street site it first occupied in 1911 . garrard was acquired by the us private equity firm yucaipa companies in 2006 ending its partnership with asprey . garrard created the premier league trophy and produced the original prop of the heart of the ocean for the 1997 film titanic . jade jagger was the creative director for the company from 2001 until being replaced by stephen webster in 2006 . 4 the current crown and g logo is based on robert garrard s 1822 hallmark . in late 2002 garrard embarked on an advertising campaign featuring pastiche by appointment warrants to show celebrity endorsements e.g. garrard by appointment to missy elliott . this was not well received by the royal warrant holders association which grants the warrants and garrard was obliged to drop the campaign . 5 on 15 july 2007 an announcement was made in the court circular under buckingham palace that garrard & co s services as crown jeweller were no longer required with the reason cited being that it was simply time for a change although there had been widespread reporting of royal concern about the raunchy brand image cultivated under jagger s tenure . 6 7 this ended 166 years of garrard s tenure as the inaugural british royal jeweller . 8 it should be noted that companies can apply for a royal warrant after they have supplied the households of hm the queen hrh the duke of edinburgh or hrh the prince of wales with goods or services for at least five years out of seven to include during the 12 months before applying . 9 g. collins and sons were appointed the new crown jewellers although garrard still holds a royal warrant from the prince of wales . 10 more recently garrard has been noted as being the maker of the sapphire engagement ring given by prince william duke of cambridge to his wife catherine . 11 the ring once belonged to diana princess of wales and so predates the 21st century . references edit gere c. culme j. and summers w. 1994 . garrard the crown jewellers for 150 years . london quartet books . isbn 0 7043 7055 7 . noon chris . billionaire burkle buys u.k. crown jeweller forbes 21 march 2006 retrieved 21 november 2006 . http www.dnaindia.com sport report 2015 icc cricket world cup trophy to visit participating countries 1999412 what is the oldest sporting trophy . quezi.com . 23 february 2010 . retrieved 2012 01 01 . unreliable source about america s cup . sir peter blake trust . 2 august 2014 . de rosee sophie 10 january 2012 . world of jade jagger designer . daily telegraph . retrieved 31 july 2016 . cozens claire 2002 11 01 . garrard forced to drop campaign . the guardian . retrieved 2016 07 31 . koster o 15 july 2007 . queen hires new crown jeweller after 160 years of garrard . daily mail . garrard to lose royal jeweller role . 2007 02 10 . retrieved 2016 07 31 . garrard to lose royal jeweller role . retrieved 2016 07 31 . royal warrant holders association . www.royalwarrant.org . retrieved 2016 07 31 . royal warrant holders association garrard & co ltd . royal warrant holders association . retrieved 16 may 2011 . ; david wilkes ; fay schlesinger november 2010 . a ring fit for his mother ... and his love prince william s sapphire and diamond engagement ring for kate . daily mail . retrieved 16 may 2011 . further reading edit article on the design of garrard s albemarle st base 1998 evening standard article on garrard s responsibilities for maintaining the crown jewels article on patented diamond cuts including garrard s eternal cut external links edit wikimedia commons has media related to garrard & co. official website coordinates 51 30 36 n 0 08 35 w 51.51000 n 0.14306 w 51.51000 ; 0.14306 retrieved from https en.wikipedia.org w index.php title garrard % 26 co & oldid 733213622 categories jewellery retailers of the united kingdomenglish silversmithsluxury brandsbritish jewellersbritish royal warrant holdershidden categories all articles lacking reliable referencesarticles lacking reliable references from may 2012engvarb from september 2014use dmy dates from september 2014commons category with page title same as on wikidatacoordinates not on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages deutschespa olfran ais edit links this page was last modified on 6 august 2016 at 06 31 . text is 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