founded london uk 1991 founder bruno maag headquarters london uk area served worldwide key people bruno maag chairman fabio haag creative director brazil lukas paltram creative director david marshall managing director ron carpenter vincent connare number of employees 45 2016 website daltonmaag.com dalton maag is an independent font foundry with offices in london uk and porto alegre brazil . it designs fonts for use in corporate identities logos and other text uses . dalton maag has a library of 30 retail fonts as of 2016 and offers custom font creation and modification services to its clients . typefaces edit dalton maag staff speaking at the typo london conference in 2011 . many of dalton maag s typefaces have been designed for corporate clients . dalton maag s larger clients include amazon nokia bmw vodafone ubuntu and toyota . they also have a library of typefaces available to purchase from their website . transport related typefaces have included pantograph for manchester metrolink and barlow named after william henry barlow for st pancras railway station and the associated high speed 1 signage . 1 barlow was created from a typeface called stroudley which itself was descended from casey designed for the kcr corporation in hong kong . the ubuntu typeface was notable for being created for open source software company canonical ltd to use in their ubuntu operating system branding and publicity material . it was the first typeface to be designed with the intention that it should be expanded upon by the open source community . because of the free and open source nature of the ubuntu operating system the font is available to download for free . 2 dalton maag attracted some publicity when they created nokia pure for the finnish mobile phone company nokia which replaced the earlier nokia sans font created by erik spiekermann . spiekermann commented that he was disappointed that dalton maag had not consulted him on the new design and accused it of blandness . 3 however the new design was generally well received elsewhere and in february 2012 nokia pure was nominated for the design museum designs of the year 2012 award in the graphics category . 4 5 the font went on to win the graphics category . 6 in july 2012 the rio 2016 olympic games released their brand font created by dalton maag . it was based on the letters and numbers within the logo already created by brazilian design agency t til . 7 the typeface took eight months to create and comprises 5448 characters . the design work was mainly done by dalton maag s brazilian office which worked with the london team during the font engineering stage and also with brazilian consultant gustavo soares who worked as the technical interface between dalton maag and the rio 2016 team . dalton maag s library of typefaces include lexia aktiv grotesk magpie and elevon . elevon was originally created for the virgin galactic spaceflight programme . 8 magpie was designed by vincent connare who is known for designing comic sans . it was called magpie because of the distinctive descenders in the italic form which are said to resemble the tails of magpies . 9 in 2015 dalton maag designed the bookerly typeface and was released to be the default exclusive font for reading on amazon s kindle devices . 10 references edit lansley alastair ; durant stuart ; dyke alan ; gambrill bernard ; shelton roderick 2008 . a place to meet . the transformation of st pancras station . laurance king . p. 195 . isbn 978 1 85669 637 1 . ubuntu font family . ubuntu . retrieved 3 april 2012 . erik spiekermann . nokia sans character . spiekerblog . retrieved 3 april 2012 . edwin heathcote 11 january 2012 . market homes for elderly and hospital vie for design award . financial times . retrieved 3 april 2012 . designs of the year 2012 . design museum . retrieved 3 april 2012 . designs of the year 2012 . reuters . retrieved 25 april 2012 . dalton maag creates rio 2016 olympic typeface . design week . retrieved 24 july 2012 . gavin lucas 22 june 2011 . dalton maag s elevon has just taken off . creative review . retrieved 3 april 2012 . vincent connare . magpie pdf . new bookerly font and typography features external links edit official website retrieved from https en.wikipedia.org w index.php title dalton maag & oldid 733671507 categories type foundriescompanies established in 19911991 establishments in england navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais edit links this page was last modified on 9 august 2016 at 10 55 . text is available under the creative commons attribution sharealike license ; 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