written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . july 2014 learn how and when to remove this template message luna type private founded clif bar & company 1999 headquarters emeryville california united states key people gary erickson kit crawford co owners and co cvos kevin cleary ceo michelle ferguson executive vice president of marketing products nutrition bar website www.lunabar.com luna bars are a brand of nutrition bar created by clif bar & company in 1999 . the product was the first nutrition bar aimed at women . 1 2 the brand has expanded to cover nutritional drinks 3 protein bars 4 and lunafest a woman s film festival . 5 6 contents 1 history 2 community outreach 2.1 lunafest 2.2 team luna chix 3 reception 4 bar varieties 5 see also 6 references 7 external links history edit luna was created in 1999 by clif bar & company s female employees . 7 8 the bars are designed to meet the nutritional needs of women . citation needed community outreach edit one of clif bar & company s five company bottom lines is sustaining our community . 7 with this in mind luna donates 1 % of all product sales to charities that support environmental social and cultural needs mainly to their primary charity the breast cancer fund . 9 10 lunafest edit in 2000 luna established lunafest a philanthropic traveling film festival with films written and directed by women . 11 individuals and organizations can register to host a lunafest in their city with luna providing the films and the materials . 12 through this fundraising model the hosting organization can raise funds for the breast cancer fund and the cause or organization of their choice with 15 % of lunafest proceeds supporting the breast cancer fund and the remaining 85 % of funds supporting the nonprofit organization chosen by the host . 12 13 since 2000 lunafest has raised over 456 000 for the breast cancer fund and 785 000 for other women s organizations . 14 in the 2010 2011 season lunafest will travel to more than 150 communities across the country . team luna chix edit in 2001 clif bar co owners and co ceos gary erickson and kit crawford launched the luna pro team a women s professional mountain biking team . 15 in 2002 they expanded the program to include team luna chix a network of women s teams across the country that focus on learning new sports staying active and raising money for the breast cancer fund . 15 although initially focused on mountain biking the luna pro team and team luna chix now also include running triathlon and cycling teams . there are over 26 luna chix teams in over 21 cities with a total 260 members . 16 they were featured in fitness magazine as one of fifteen organizations promoting the fight against breast cancer . 17 reception edit various luna products has been profiled in self the new york times glamour fitness us weekly and received endorsements from carrie underwood and cameron diaz . 3 18 19 20 21 22 it was voted the favorite energy bar by fitsugar readers . 23 bar varieties edit a chocolate dipped coconut luna bar two luna bars lemon zest left and nutz over chocolate right luna protein mint chocolate chip bar incomplete list of luna bar types 24 blueberry bliss carmel nut brownie carrot cake chocolate cupcake chocolate peppermint stick chocolate raspberry chocolate chunk chocolate dipped coconut cookie dough cookies n cream delight honey salted peanut iced oatmeal raisin lemonzest nutz over chocolate peanut butter cookie peanut honey pretzel s mores toasted nuts n cranberry vanilla almond white chocolate macadamia mint chocolate chip luna protein chocolate luna protein chocolate cherry almond luna protein chocolate chip cookie dough luna protein chocolate coconut almond luna protein chocolate peanut butter luna protein cookie dough luna protein lemon vanilla luna protein mint chocolate chip luna fiber chocolate raspberry luna fiber peanut butter strawberry luna fiber vanilla blueberry see also edit list of food companies companies portal food portal references edit william h. marquard bill birchard wal smart what it really takes to profit in a wal mart world mcgraw hill professional 2007 pp 209 210 . david a. aaker brand relevance making competitors irrelevant john wiley & sons 2011 p 247 a b i ll have what she s having new york times . february 28 2008 http www.nytimes.com 2008 02 28 fashion 28physical.html http www.lunabar.com products luna protein megan eve ryan liking lunafest ann arbor chronicle march 25 2009 . http annarborchronicle.com 2009 03 25 column liking lunafest lauren page lunafest film festival coming to columbia the missourian march 27 2012 http www.columbiamissourian.com stories 2012 03 27 lunafest film festival coming blue note a b our story luna bar official website . sanders adrienne . new move for ex clif bar ceo san francisco business times . september 28 2007 . food facts clif bar & company . paquette fanny . the luna summit mountain biking magazine . june 2007 . ryan megan eve . column liking lunafest ann arbor chronicle . march 25 2009 . a b green eyes on luna fest treehugger . september 15 2008 . wierenga jeremiah robert . take me to the moon boise weekly . april 8 2009 . causes lunafest official website . a b luna chix our story luna chix official website . get outside and play with team luna chix fitsugar . april 14 2009 . jhung lisa fit for a cause real women who are changing the world fitness magazine . self magazine april 2007 issue pdf . retrieved 2011 11 13 . us weekly january 2009 issue pdf . retrieved 2011 11 13 . fitness magazine march 2009 issue pdf . retrieved 2011 11 13 . afternoon snack yummy new protein bars from luna glamour . march 19 2010 . self magazine may 2009 issue self magazine . page 32 . favorite energy bar fitsugar . december 17 2007 . 1 external links edit wikimedia commons has media related to luna bar . official website v t e energy bar brands balance bar caloriemate clif bar l rabar luna bar odwalla bar powerbar soldier fuel tiger s milk zoneperfect retrieved from https en.wikipedia.org w index.php title luna bar & oldid 733008430 categories energy food productshidden categories articles with a promotional tone from july 2014all articles with a promotional toneall articles with unsourced statementsarticles with unsourced statements from april 2012commons category template with no category setcommons category without a link on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page 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