production company . for the filmmaking video production term b roll which is sometimes called b reel footage see b roll . b reel industry interactive advertising design film branded content founded 1999 headquarters stockholm sweden area served global key people founders anders wahlquist petter westlund pelle nilsson johannes hlund fredrik heinig number of employees 150 employees divisions new york los angeles london barcelona berlin website http www.b reel.com b reel is a member of the b reel group housing both b reel the agency and b reel films . contents 1 b reel 2 b reel films 3 history 4 awards and recognition 5 notable projects in integrated marketing 6 references 7 external links b reel edit b reel is an international creative agency working globally with offices in stockholm london los angeles new york berlin and barcelona offering strategy design branding positioning digital traditional and new media advertising services . b reel films edit b reel films is a modern production company offering commercials branded entertainment music videos vr tv and feature films . history edit anders wahlquist fredrik heinig johannes hlund pelle nilsson and petter westlund 1 founded b reel in 1999 in stockholm sweden . 2 at the time hlund and heinig were running the television commercial production company spader knekt later renamed st paul . a com was also a founding partner but left the company in 2001 . the two related companies spader knekt and b reel worked side by side for several years . the two companies merged and operated under the moniker of b reel . b reel opened an office in new york usa 2007 expanding to london uk in 2008 and established an office in los angeles usa 2010 . in 2013 b reel opened two new european offices one in berlin germany and the other in barcelona spain . the company has grown organically since its inception . awards and recognition edit forbes magazine named b reel 37 on america s most promising company list of 2013 . in 2012 advertising industry trade publication creativity magazine recognized b reel in its production company a list while in 2011 creativity magazine dubbed b reel production company of the year . in 2010 creativity named b reel no 1 digital production company in the world . in 2012 b reel entered the website magazine fwa favorite website awards hall of fame and became the first company to attain 100 fwa awards . the same year b reel s ariel fashion shoot experiential installation project received a gold european excellence award aicp next award and a bronze cannes lions . for its high profile work on the beauty inside a facebook based miniseries for toshiba and intel b reel was honored with three 2013 grand prix at the cannes lions advertising festival as well as 2013 adc art directors club and one show awards an emmy a d & ad black pencil the grand clio best in show at the interactive conference sxsw a united nations award and new york festivals awards . b reel s project for google web lab won prizes at sxsw fitc cannes lions and the people s choice in the webby awards in 2013 while its the chase 360 project for volvo won the eurobest grand prix . notable projects in integrated marketing edit the wilderness downtown is an interactive music experience for arcade fire s song we used to wait . it was included in time magazine s list of the 30 best music videos . 3 the beauty inside is a 2012 social film for intel and toshiba their second social film since releasing inside in 2011 . directed by drake doremus and starring mary elizabeth winstead and topher grace alongside a facebook cast group of characters . the film is broken up into six filmed episodes interspersed with interactive storytelling that all takes place on the main character s facebook timeline . deemed as hollywood s first social film this innovative storytelling format gave everyone in the audience a chance to play the ever changing lead role throughout the story . hollywood & vines is a first of its kind social spot made entirely of vine videos directed by b reel s miles jay via twitter for airbnb and ad agency mullen in 2013 . corvette stingray biometric test drive a professional driver and five people were invited to take part in the world s first reverse test drive where people did not just test the stingray but the stingray tested them . each driver was strapped with the latest in remote biometric monitoring systems allowing them to precisely measure vital responses to driving the stingray . directors jon torey filmed the biometric test drive to create five short documentaries . references edit diaz ann christine http creativity online.com news creativity 50 2011 pelle nilsson anders wahlquist petter westlund 227972 creativity 50 2011 pelle nilsson anders wahlquist petter westlund creativity june 05 2011 http adage.com article special report digital alist 2012 ad age digital a list b reel 232924 sanburn josh http www.time.com time specials packages article 0 28804 2085389 2085359 2085377 00.html the 30 all time best music videos time magazine july 28 2011 external links edit b reel b reel films retrieved from https en.wikipedia.org w index.php title b reel & oldid 736601028 categories media companies established in 1999 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages svenska edit links this page was last modified on 28 august 2016 at 16 22 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and 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