. founded 1942 founder frank vlasic headquarters parsippany nj united states key people bob gamgort products pickled cucumbers owner pinnacle foods bain & company 1 website http www.vlasic.com vlasic pickles . vlasic pickles is an american brand of pickles currently owned by pinnacle foods . since its introduction in 1942 it has become one of the most popular pickle brands in the united states . history edit frank vlasic immigrated from croatia 2 to detroit in 1912 and started a small creamery with savings from his factory job . his son joseph acquired a milk route in 1922 which eventually grew into the state s largest dairy distributor . 3 in 1937 vlasic was approached to distribute a home style pickle later marketing their fresh packed pickle in glass jars . 4 the business rapidly expanded in the post war years corresponding with growth in per capita pickle consumption . 5 a child bearing stork was introduced as a mascot in 1974 merging the stork baby mythology with the notion that pregnant women have an above average appetite for pickles . vlasic marketed themselves as the pickle pregnant women crave ... after all who s a better pickle expert the modern vlasic pickle stork speaks in a style reminiscent of groucho marx holds a pickle like a cigar and is voiced by doug preis . vlasic pickles was sold to campbell soup company in 1978 . 6 the product was spun off to vlasic foods international on march 30 1998 . 7 on april 13 1999 the company introduced the vlasic hamburger stackers made from naturally grown but specially cultivated cucumbers 40 cm 16 long and over 8 cm 3 in diameter which enabled a single pickle chip to cover an entire hamburger . 8 today vlasic is owned by pinnacle foods since its name change in 2001 . 9 the vlasic stork was shown in icons a mastercard commercial from 2005 where many famous advertising icons from food and cleaning equipment are shown having dinner together . 10 the cucumbers used in vlasic pickles are grown in michigan including the cities of mount pleasant and kalamazoo and processed at its plant in imlay city . 11 notes edit hindshaw ivan june 1 2011 . robert gamgort ceo pinnacle foods . bain & company . retrieved february 21 2015 . about vlasic . pinnacle foods . 2015 . retrieved february 21 2015 . uyterhoeven hugo e. r. 1973 . strategy and organization text and cases in general management . r. d. irwin isbn 9780256014488 vlasic pickle website vlasic brand history pinnacle food group llc . retrieved on 9 06 10 . vlasic s holders clear concern s acquisition by campbell soup co. elliott stuart may 30 2007 . pink or blue these bundles of joy are always green . new york times . retrieved 2009 02 22 . vlasic unveils world s largest pickle pinnacle foods official site mastercard website made in michigan vlasic wjrt tv april 24 2013 external links edit vlasic pickle website doug preis the wal mart you don t know charles fishman fast company oct 3 2008 v t e pinnacle foods inc. brands armour birds eye c & w comstock wilderness husman s nalley snyder of berlin voila celeste duncan hines earth balance evol gardein glutino hungry man lender s bagels log cabin syrup mrs. butterworth s mrs. paul s open pit smart balance swanson tim s cascade snacks udi s van de kamp s vlasic wish bone food portal retrieved from https en.wikipedia.org w index.php title vlasic pickles & oldid 732171776 categories pinnacle foods brands1942 introductionspicklesbrand name condiments navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 30 july 2016 at 03 29 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view