radio frequency 1490 khz first air date october 6 1961 format classic hits power 1 000 watts class c facility id 32392 transmitter coordinates 35 44 03 n 81 34 04 w 35.73417 n 81.56778 w 35.73417 ; 81.56778 wsvm callsign meaning weservevaldese morganton affiliations classic hits cumulus owner bert lindsay webcast listen live website www.1490vradio.com wsvm 1490 am ; 1490 v radio is a radio station broadcasting a classic hits format licensed to valdese north carolina usa it serves burke and caldwell counties . the station is owned by bert lindsay . history edit wsvm signed on october 6 1961 . 1 the station s call letters are said to stand for we serve valdese merchants . another popular belief is the letters mean we serve valdese morganton . during most of the first decade of the 21st century wsvm aired the timeless format and was owned by burke county broadcasting principals being robert r. hilker william r. rollins & various valdese merchants . both hilker & rollins were both past president of the north carolina association of broadcasting and in the north carolina broadcasting hall of fame wsvm was part of suburban radio group owned by hilker & rollins . later on the station was sold to ghb broadcasting company . in august 2008 ghb broadcasting sold wsvm to radio emmanuel and the format was to be changed to christian music with most of the programming in spanish . 2 this did not happen . in later years local programming on wsvm included clegg and company hosted by jerry clegg and the trading post . wsvm ceased operations may 31 2010 for the immediate future . the last song was may the good lord bless and keep you by jim reeves . the station came back on the air september 1 2010 by bannon broadcasting company of hudson operates and manages the day to day operation . jim bannon operated wsvm with classic hits of the decades of the 1960s 1970 s and 1980s rock oldies plus high school sports . wsvm calls itself v radio for valdese . the station is automated except for the breakfast club morning show . and a few other local programs . after bannon broadcasting company decided to allow its lease on wsvm to expire on january 2 2012 ghb of waxhaw reached a deal to sell the station to the town of valdese which planned to use the property for an expansion of a neighboring cemetery . 3 bert lindsay bought the wsvm broadcast license from ghb and began running the station prior to the sale s becoming finalized on september 27 2012 at a purchase price of 12 000 . he continued the station s format including the trading post from 10 to 11 six mornings a week as well as draughn high school sports ; east burke high school sports will be added . also being considered are beach music and doo wop programs and the return of the beatles brunch . the town is leasing the property as well as broadcast equipment to wsvm ; the cemetery probably will not expand for at least 10 years 4 july 14 2016 bert lindsay sold wsvm to burke county entrepreneur vance patterson . mr. patterson put longtime air personality eddie jolly in charge of the station and it s content . homegrown radio a popular variety format of jolly s design is the new format . playing pop ac oldies and country all on the same station . references edit broadcasting cablecasting yearbook 1989 pdf . 1989 . p. b 220 . retrieved june 1 2010 . john dayberry valdese radio station changes owners format morganton news herald july 20 2008 . valdese eyes buying wsvm property . the news herald . december 30 2011 . retrieved january 3 2012 . chang julie n. july 21 2012 . bert lindsay buys wsvm s radio license . the news herald . retrieved july 25 2012 . external links edit official website query the fcc s am station database for wsvm radio locator information on wsvm query nielsen audio s am station database for wsvm v t e classic hits radio stations in north carolina by frequency 980 1080 1240 1400 1440 1490 94.5 95.7 96.5 100.7 102.5 102.9 102.9 105.5 107.9 by callsign wavq wego wels fm werx fm wfja wflb wkgx wkix fm wkxs fm wlxn wnct fm wsql wsvm wxrc wzjs by city banner elk brevard columbia greenville hickory jacksonville kinston laurinburg lenoir leland lexington raleigh sanford valdese winston salem see also adult contemporary classic hits college country news talk npr oldies religious rock sports top 40 urban other radio stations in north carolina see also oldies classic hits retrieved from https en.wikipedia.org w index.php title wsvm & oldid 736434262 categories radio stations in north carolinaradio stations established in 1961 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 27 august 2016 at 13 23 . text is available under the creative commons attribution sharealike license ; 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