relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . april 2015 learn how and when to remove this template message media saturn holding gmbh type gmbh industry consumer electronics retailing headquarters ingolstadt germany number of locations 1000 stores in 15 countries key people pieter august haas deputy chairman of the management board wolfgang kirsch coo joachim roesges coo oliver seidel cfo cio ralph spangenberg chro sergio klaus peter voigt cpo services brand name articles in the areas consumer electronics electrical household appliances entertainment new media photo video office and telecommunications ; digital content revenue 21.0 billion 2013 1 number of employees 65 000 2014 2 parent metro ag subsidiaries media markt saturn redcoon website media saturn.com the media saturn holding gmbh msh is a german holding company and the leading consumer electronics retailer in europe with headquarters in ingolstadt germany . the group operates almost 1000 stores and offers online shopping in 15 countries in europe . in the business year 2013 14 media saturn generated revenues of 21 billion euros . the group currently provides employment for approximately 65 000 people from 129 nations . msh unifies the three independent brands media markt saturn and redcoon under one roof . contents 1 management 2 three retail brand strategy 3 multi channel concept 4 company history 4.1 saturn 4.2 media markt 4.3 1990s 4.4 2000s 4.5 2010s 5 references management edit media saturn holding has six chief executives . pieter august haas wolfgang kirsch joachim roesges oliver seidl ralph spangenberg and sergio klaus peter voigt head up the corporate group . three retail brand strategy edit following the consistent three retail brand strategy of media saturn the media markt stores the saturn stores and the internet pure player redcoon operate independently on the market competing directly with one another . every media markt and saturn store is an independent company in which the manager of the store holds a share of up to ten percent . the managers of the individual stores decide on their local advertising needs the product portfolio and personnel planning . this allows them to respond flexibly to the needs of their own particular customers . citation needed multi channel concept edit media markt and saturn s bricks and mortar stores are closely linked to the companies online businesses . online shops are present in italy the netherlands austria and germany . due to a significant change in buying behaviour media saturn decided to reinvent consumer electronics retailing and wants to set new standards for multichannel . 3 company history edit saturn edit 1961 1961 friedrich wilhelm and anni waffenschmidt opens the first saturn store on cologne s hansaring . the store featuring a sales area of 120 sqm initially caters exclusively to diplomats . 1969 1969 saturn opens the largest hi fi stereo system studio in the world . in the same year the saturn store opens its doors to the general public . 1972 1972 saturn s record department opens and covers 80 square metres 860 sq ft of sales floor . it features what was then a sensation a self service format that friedrich wilhelm waffenschmidt imported from the usa . 1975 1975 saturn offers the largest selection of records in the world . up to 60 000 vinyl disks exchange hands on a daily basis . 1981 1981 in may saturn opens germany s largest video specialist store featuring 25 video cameras and over 100 video recorders ready for demonstration . 1985 1985 the first stores outside of cologne are opened in frankfurt and hanover under the name saturn electro . media markt edit 1979 1979 walter gunz helga and erich kellerhals and leopold stiefel open the very first media markt store in munich germany . 1987 1987 by the end of the year there are ten media markt stores in germany with a total net revenue equivalent to 91 million euros . 1988 1988 kaufhof acquires a majority share of the media markt holding company . 1989 1989 the company launches its operations abroad the first media markt store is opened in france . 1990s edit 1990 1990 media markt holding the future media saturn holding gmbh acquires saturn hansa handels gmbh and lays the foundation for the two retail brand strategy . media markt expands to austria . 1991 1991 media world is founded in italy . 1994 1994 the opening of the first saturn store in austria marks the start of international expansion of the saturn brand . media markt launches operations in switzerland . 1995 1995 media markt creates one of the best known advertising slogans in history ich bin doch nicht bl d. i m no fool . . 1996 1996 a number of german retailing companies join together to form metro ag . the d sseldorf based group holds a majority stake in media saturn holding gmbh . 1997 1997 media markt opens its first store in hungary 1998 1998 media markt opens its 100th store in germany . the retail brand also expands into poland . 1999 1999 expansion in europe moves forward with media markt expanding into spain and the netherlands and saturn debuting in france . the group takes over the italian media world stores . 2000s edit 2000 2000 the first media markt store is opened in amsterdam making it the group s 300th consumer electronics store . together the two retail brands are present in nine countries by the end of the year . 2001 2001 the saturn store in hamburg s m nckebergstra e is extended to cover a sales area of 18 000 sqm making it the world largest consumer electronics store . the first saturn store is opened in italy . 2002 2002 saturn captures the prevailing zeitgeist with its geiz ist geil stinginess is cool advertising campaign . this year also marks entry into a new market with media markt opening its first store in belgium . 2003 2003 on germany s reunification day holiday saturn and its partners make udo lindenberg s hit sonderzug nach pankow reality . 2004 2004 saturn opens its 100th store in germany and launches operations in poland and hungary . media markt enters the market in portugal . the corporate group opens its 500th consumer electronics store . 2005 2005 media markt opens its 200th store in germany and its first store in greece . saturn expands into spain . 2006 2006 in stockholm media markt opens the first store in sweden . the retail brand also celebrates a double opening in the russian capital moscow . saturn expands into the netherlands . 2007 2007 media markt expands into turkey and saturn into belgium . 2008 2008 the first saturn stores are opened in greece and luxembourg . together the two retail brands media markt and saturn are operating stores in more than 700 different locations . 2009 2009 media markt celebrates its 30th anniversary . with a sales floor of 10 000 sqm the world largest media markt store opens in munich . saturn opens its first stores in switzerland and turkey . 2010s edit 2010 2010 saturn debuts in russia and media markt expands into china . media markt launches its first online shops in the netherlands and austria . 2011 2011 media saturn acquires majority shareholding in the internet retailer redcoon and launches music streaming service juke . saturn celebrates 50 years and opens its own online shop in germany . 2012 2012 media markt launches its online shop in germany . the media saturn group takes over the russian online retailer 003 . ru and acquires a shareholding in re commerce provider flip4new . 2013 2013 redcoon celebrates its 10th anniversary and media saturn increases its share of the company to 100 percent . 2014 2014 europe s most advanced media markt and saturn stores open almost simultaneously in ingolstadt seat of the corporate hq . references edit metro group increases sales 2012 and confirms ebit guidance url . metro group . retrieved 16 january 2013 . media saturn around the world url . media saturn holding gmbh . retrieved march 2014 . check date values in access date help retail innovations at saturn consumer electronics retailer shows what multichannel can now achieve and reinterprets customer service url . media saturn holding gmbh . retrieved 28 october 2014 . retrieved from https en.wikipedia.org w index.php title media saturn holding gmbh & oldid 731730242 categories consumer electronics retailers of germanycompanies based in upper bavariametro groupingolstadthidden categories cs1 errors datesarticles lacking reliable references from april 2015all articles lacking reliable referencesall articles with unsourced statementsarticles with unsourced statements from july 2016pages with timeline metadata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what 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