2011 key people j. christopher burch website c. wonder website c. wonder is a fashion retailer founded by j. christopher burch in 2011 . contents 1 merchandise 2 history and operations 3 people 4 television 5 controversies 6 awards 7 references 7.1 further reading 8 external links merchandise edit c. wonder sells women s clothing accessories as well as home decor items . 1 2 the stores also sells electronics and other products leading the the new yorker to label the company as the world s fair of retail . 3 personalization of the merchandise in c. wonder stores includes monogramming your initials on their clothing and belt buckle customization . 4 more expansive items such as pillows table ware art books 5 and picnic baskets have also been sold . 6 history and operations edit the founding and opening of c. wonder was in 2010 . 7 in july 2011 the first c. wonder signs were posted on the exterior of a storefront on spring street in new york city with a website posted describing the plans for c. wonder s concept and line . 8 on october 22 2011 c. wonder launched its original 7 200 square foot location in manhattan featuring fitting rooms with touch screens where customers could adjust the lighting or change the music while trying on the clothing . c. wonder also introduced store wide check out capabilities for its sales associates via mobile points of sale mpos allowing sales associates to check out customers via ipod touches anywhere in the store . 9 10 11 architectural digest called the store the next generation of shopping writing that the store also allowed customers to monogram their merchandise and that a retail website would launch soon . 12 the first store was designed in an empty factory an hour outside of shanghai china and then shipped to new york for the grand opening . this was the first us retail store to ever be entirely produced and manufactured in china . 13 in september 2012 c. wonder launched its second flagship store in time warner center . 14 the space moved into part of the building previously occupied by borders and covered more than 8 000 square feet . 15 burch has stated that c. wonder stores are designed on the principle of disrupting the traditional retail environment . 16 part of c. wonder s retail strategy is to open up seasonal pop up stores in places like southampton in new york state and nantucket in massachusetts in addition to their permanent stores . 6 the first california location of c. wonder opened in august 2012 at the fashion island mall located in newport beach . 17 in 2012 c. wonder opened eight new stores in total . 18 c. wonder stores regularly host charitable events to help local charities . in february 2012 a c. wonder store in paramus new jersey hosted a private shopping even where 10 % of sales went to the gilda s club northern new jersey cancer support organization . 19 in november 2013 c. wonder signed a licensing agreement with al tayer to open stores in the middle east such as the mall of the emirates in dubai in early spring 2014 . 20 vince montemarano senior vice president of international at c. wonder said stores in the middle east latin america and asia will be franchised . 20 as of 2013 update in the u.s. c. wonder operates 30 stores . 20 on november 21 2014 it was revealed that c. wonder would significantly reduce their domestic retail operations . c. wonder made no official announcement but a report surfaced a day later detailing the locations likely to close . 21 in january 2015 the company filed for bankruptcy . 22 people edit the president of c. wonder was andrea hyde until march 2014 . 23 also a past president was amy shecter . 15 the founder j. christopher burch began his career in the fashion world in 1976 when he launched eagle s eye a company that eventually established retails stores across the us . 24 25 burch also co founded the tory burch fashion house as well as ventures like jawbone cellular phone accessories and powermat technologies . 7 television edit on june 3 2012 c. wonder was featured in the television program the pitch a reality television show airing on the amc television network . during this episode two advertising agencies pitched to founder j. christopher burch to become the advertising agency for c. wonder . the two firms bidding for the business were womenkind and the winner digo . the slogan for the digo pitch was a great mood can change the world and burch stated that he would like to employ womenkind to work on advertising campaigns for future brands . 26 controversies edit the founder of c. wonder has been involved in a lawsuit with his ex wife regarding potential similarities between the c. wonder and tory burch brands . at the time of the lawsuit j. christopher burch was still chairman of the board for tory burch . in october 2012 j. christopher burch launched a lawsuit against tory burch accusing them of blocking his attempts to sell part of his shares in tory burch and claiming that c. wonder s price point is much lower than tory burch products preventing him from competing with the brand . 27 this lawsuit as well as all pending legal claims between the c. wonder founder and his ex wife was settled on december 31 2012 . 28 awards edit accessories council excellence award for speciality retailer of the year 2012 . 29 references edit elizabeth wellington january 2 2013 . dead ringers for luxury brands . philadelphia inquirer . retrieved january 29 2013 . lilit marcus november 22 2011 . check out the elva fields capsule collection for c. wonder . ny racked . retrieved january 29 2013 . patricia marx november 21 2011 . on and off the avenue c. wonder . the new yorker . retrieved january 29 2013 . erica m. blumenthal october 20 2011 . browsing ; first stop the gift shop . new york times . retrieved january 29 2013 . rima suqi january 12 2012 . from accessories to art books . new york times . a b alexis mainland may 23 2012 . scouting report . new york times . retrieved january 29 2013 . a b keith ablow november 5 2010 . the psychology of money the miraculous motivator . fox news . retrieved january 29 2013 . fawnia soo hoo july 7 2011 . tory burch s ex to open luxury boutique c. wonder in soho . ny racked . retrieved january 29 2013 . wonder girl . new york post . october 22 2011 . retrieved january 29 2013 . ksenia galouchko october 21 2011 . tory burch s venture capitalist ex husband to open retail brand . businessweek . retrieved january 29 2013 . c. wonder stores take pos mobile . retail customer experience . january 15 2012 . retrieved january 29 2013 . ellie somerville and courtney grace peterson december 2011 . the innovative c. wonder shop launches in new york . architectural digest . retrieved january 29 2013 . bloomberg news november 18 2011 . c. wonder saved 50 % of costs with made in china store . the washington post . retrieved january 29 2013 . izzy grinspan september 21 2012 . chris burch regrets that the new c. wonder has no submarine . ny racked . retrieved january 29 2013 . a b laurel pinson february 29 2013 . c. wonder to open massive flagship at columbus circle . nbc new york . retrieved january 29 2013 . check date values in date help diana ransom february 9 2012 . fashion mogul christopher burch talks business . entrepreneur magazine . retrieved january 29 2013 . anthony rotunno and dana mathews september 2012 . where i go chris burch . vanity fair . retrieved january 29 2013 . daria meoli october 2 2012 . an entrepreneurial addiction an interview with christopher burch . ny reporter . retrieved january 24 2013 . mel fabrikant february 16 2012 . c. wonder store hosts unique fundraiser for gilda s club northern new jersey . the paramus post . retrieved january 29 2013 . a b c edelson sharon 11 november 2013 . c. wonder signs middle east deal . wwd . retrieved 12 november 2013 . zandman eli 22 november 2014 . c. wonder streamlining operations cutting workforce and store count . tomorrow s news today atlanta . retrieved 23 november 2014 . http nymag.com thecut 2015 01 c wonder officially files for bankruptcy.html medina marcy 13 march 2014 . reese witherspoon hires c. wonder president andrea hyde . wwd . retrieved 13 march 2014 . the school of business starts business idea competition entrepreneur and ithaca alum chris burch 76 is giving students the opportunity to develop their own businesses . ithaca college . retrieved january 5 2013 . josh patner october 3 2004 . don t call her socialite . new york times . retrieved may 1 2012 . why they won episode 107 c. wonder the pitch . amc . june 2012 . retrieved january 29 2013 . charlotte cowes october 2 2012 . chris burch sues tory burch . new york magazine . retrieved january 29 2013 . eric wilson january 1 2013 . agreement announced in tory burch case . new york times . retrieved march 12 2013 . rachel strugatz november 5 2012 . the ace award winners . women s wear daily . retrieved april 2 2013 . further reading edit pressler jessica feb 12 2012 . his . hers . . new york . external links edit c. wonder website retrieved from https en.wikipedia.org w index.php title c. wonder & oldid 707296974 categories clothing retailers of the united stateshidden categories cs1 errors datesarticles containing potentially dated statements from 2013all articles containing potentially dated statements navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 28 february 2016 at 00 54 . text is available under the creative commons attribution sharealike 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