sean ashby headquarters sydney australia area served worldwide products men s swimwear underwear and clothing slogan if you doubt yourself wear something else website aussiebum.com this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . december 2015 learn how and when to remove this template message aussiebum is an australian men s swimwear and underwear manufacturer . all aussiebum products are manufactured in australia with the business run completely out of the company s headquarters in the sydney suburb of leichhardt . the company has achieved international recognition for several products such as the wonderjock and essence underwear ; which contains vitamins locked in the fibre which releases through the skin . 1 contents 1 history 2 marketing 3 products 3.1 wonderjock 4 see also 5 references history edit in 2001 director sean ashby started aussiebum when he couldn t find the style of nylon swimmers he grew up with . the company had an inauspicious launch in the middle of the dot com bust and at the time the original website ran from a suburban lounge room created by ashby . joined by guyon holland in 2004 they created a new market by bringing back the classic speedo style aussie cossie and introducing digital prints and other vibrant designs . since starting out with only a 20 000 in 2001 aussiebum is now a multimillion dollar global enterprise employing over 35 people manufacturing over 150 different styles of products . the company has doubled in size each year since its founding . 2 marketing edit the company has no sales representatives overseas but relies on the strength of the company website . australian sales make up only 10 % of its business and is on its way to a 20 million in annual sales . 3 the company has a broad reach for a business run entirely via the web with no shop front and minimal packing staff . 4 the brand retails in some of the biggest department stores in the world such as selfridges harrods and house of fraser in the uk printemps in paris kadewe in berlin and harvey nichols in dubai as well as in small boutiques in various cities around the world . aussiebum s online store ships to more than 150 countries with free delivery . 5 aussiebum s version of shearing the rams aussiebum promotes their products on various social media platforms such as facebook and twitter . the brand has a popular online following with the aussiebum being the 7th most popular search term in australia . 4 cultivating the image of a larrikin australian has also helped the company in getting noticed in overseas markets where residents are curious about australian culture . the brand uses a distinctly cheeky advertising style such as remaking the iconic australian painting shearing the rams with muscle bound men shearing sheep in just their underwear . 6 celebrities including ewan mcgregor billy connolly and daniel radcliffe are fans of aussiebum . soccer superstar and men s fashion trendsetter david beckham has also appeared in the brand . 7 aussiebum swimwear has been featured in music video clips slow by kylie minogue and supermartx vip by juanjo martin & albert neve . in 2011 during the first episode of the celebrity apprentice australia director sean ashby gave 50 000 to charity when politician pauline hanson washed his car wearing aussiebum underwear plus an additional 10 000 for deni hines to sing the national anthem . 8 products edit aussiebum men s briefs ice blue in colour aussiebum men s jockstrap with the wonderjock technology wonderjock edit in november 2006 the wonderjock was launched in the aussiebum underwear lines . wonderjocks have been designed to lift and enhance a man s genitals through the use of a fabric cup used to protrude everything out instead of just down . 50 000 pairs of the new underwear were sold in the first seven days of being released . 9 the name was chosen as a pun on the popular wonderbra line of women s push up bras . in may 2007 the company also introduced wonderjock technology into their swimwear line . currently in the classic storm precision and loose varieties a fabric pouch is used to enhance a man s package particularly when getting out of cold water . since their release the wonderjock styles have been altered and renamed boosterjock with the new design giving a more natural shape and less restrictive feel than the earlier version . see also edit wikimedia commons has media related to aussiebum . list of swimwear brands speedo suit style references edit fox news 2006 02 20 . foxnews.com energize your underpants . retrieved 2007 03 13 . aussie bum s rush to millions . the sydney morning herald . 2005 10 20 . newman geoffrey 2007 04 30 . australian it internet can overcome the name . archived from the original on 2 may 2007 . retrieved 2007 05 18 . a b international herald tribune 2008 01 21 . aussiebum down under designs in more ways than one . archived from the original on 29 may 2008 . retrieved 2008 05 23 . daily telegraph 2006 11 03 . wonderbra for men enhances . the daily telegraph . uk . retrieved 2007 04 18 . byrnes holly 2006 09 30 . daily telegraph shear art attack . the daily telegraph . au . retrieved 2007 04 18 . aap 2005 10 20 . the age bums rush . melbourne . retrieved 2007 03 13 . christie joel 2011 09 14 . aussiebum gives pauline hanson 50 000 to strip to her underwear in celebrity apprentice car wash . sydney confidential the daily telegraph . au . retrieved 2011 12 15 . daily telegraph 2006 11 01 . daily telegraph market grows for under wonder . reuters . retrieved 2007 04 18 . v t e men s undergarments upper body male bra sleeveless shirt a shirt singlet tank top t shirt undershirt telnyashka lower body boxer briefs midway briefs boxer shorts briefs slip y fronts fundoshi jockstrap athletic supporter compression shorts tanga thong g string trunks willy warmer full body long underwear long johns hosiery leggings pantyhose sock stocking tabi historical breechcloth chausses codpiece doublet garter hose loincloth union suit brands 2 x ist abercrombie & fitch american eagle american apparel andrew christian aussiebum bonds bvd calvin klein c in2 diesel s.p.a. dkny dolce & gabbana emporio armani fruit of the loom hanes hugo boss jockey international joe boxer mundo unico pringle john smedley s stanfield s under armour xtg extreme game retrieved from https en.wikipedia.org w index.php title aussiebum & oldid 742743141 categories clothing brandsswimwear manufacturersunderwear brandsclothing brands of australiacompanies based in sydneysportswear brandssurfwear brandsretail companies established in 20012001 establishments in australiahidden categories use dmy dates from july 2013use australian english from july 2013all wikipedia articles written in australian englisharticles with a promotional tone from december 2015all articles 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