new york city united states area served worldwide founder s alan chung robert bethge robert coury joe stelmach jay harlow employees 60 website perka.com type of site loyalty marketing available in english launched april 2011 perka is a digital loyalty marketing platform that was launched in april 2011 . an alternative to traditional paper and plastic card based incentive programs perka provides interactive loyalty marketing solutions for businesses . the technology that perka is built upon works on mobile phones via app or sms text messaging and allows merchants to reward customers for frequent purchases . perka also serves as a direct marketing platform and analytics tool . 1 perka fits into the category of mobile loyalty a modern type of loyalty program . the company is headquartered in portland or and new york city . market position edit in 2013 perka was listed in fast company s top 10 most innovative companies in local review . 2 expansion both domestically and internationally including canada the u.k. latin america australia and africa has registered perka as a notable company in digital marketing . 3 4 with the introduction of enterprise features in mid 2013 including a full api perka integrates with national brands such as virbac s more smiles program regional brands such as the melt and more than 1 000 other businesses . 5 first data the global payment processing company acquired perka in october 2013 . perka now operates as an autonomous subsidiary and is run by the same executives and product development team as when the company was founded . 6 one major differentiator among loyalty software relates to what actions a customer can earn rewards for . some offer rewards for visiting a store without the requirement of making a purchase while others including perka reward customers only when a purchase is validated at the point of sale . 7 originally designed primarily for coffee shops with a buy 10 get 1 free model similar to starbucks rewards program which is one of the most prominent digital loyalty programs in the us 8 perka has since expanded and now also offers a flexible points based version that is geared toward more diverse types of businesses . 9 founders edit ceo alan chung is a serial entrepreneur with twenty years of experience creating software companies . chung was formerly the ceo of zenbe a web based email suite which was acquired by facebook in 2010 . 10 prior to zenbe chung founded iamaze an early web application development tool which was acquired by aol in 2006 . before that chung co founded lighthouse design which was acquired by sun microsystems in 1996 . other founding partners include robert bethge rob coury jay harlow and joe stelmach . 11 references edit techcrunch bringing punch cards online perka launches a nifty loyalty platform for small businesses fast company 1 the world s top 10 most innovative companies in local the wall street journal 2 perka celebrates two year anniversary of fast growing mobile marketing and customer loyalty platform the new york times small business blog 3 a customer loyalty program getperka.com where 4 map wall street journal digital technology 5 first data acquires cardless customer loyalty startup perka entrepreneur 6 4 apps for increasing customer loyalty business week 7 starbucks expands its loyalty program to grocery stores yahoo finance 8 perka rolls points based mobile loyalty service for retail business cnet 9 facebook acquired start up assets for mail overhaul fast company 10 here comes a regular retrieved from https en.wikipedia.org w index.php title perka & oldid 704226138 categories customer loyalty programsreward websites navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 february 2016 at 09 12 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view