written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . february 2012 learn how and when to remove this template message villy custom industry fashion bicycle founded 2009 founder fleetwood hicks headquarters dallas texas area served united states products happy bicycles and accessories website villycustoms.com villy custom is an american lifestyle brand specializing in luxury custom fashion designed cruiser bicycles for adults . 1 based in dallas the company was founded and is privately owned by entrepreneur fleetwood hicks a former menswear fashion designer and health enthusiast and it was chosen by entrepreneur magazine as one of the 100 most brilliant business ideas of 2010 . 2 the company will also be aired in season 3 of abc s show shark tank according to wfaa 3 contents 1 history 2 innovation 3 logos 4 company headquarters 5 mentions in the press 6 references 7 external links history edit deville villy villy custom mascot in 2006 hicks discovered beach cruiser bike riding on venice beach while in los angeles on a business trip . after renting a beach cruiser for a scheduled one hour ride he brought the rental back 6 hours later and was hooked ; 4 relishing the simplicity comfort and style of the bike and the fact that you could wear street clothes and look stylish riding . two years later villy custom was founded in 2008 and began as a brick and mortar retail store selected by daily candy as sweetest things 2009 5 specializing in sales of felt cruisers hawk classic cruiser bikes specialty accessories and apparel . after experimenting with minor bike customization hicks soon realized he could infuse fashion texture and unique color combinations to create a customizable luxury fashion bicycle company . the icon of the brand is the owner s bullmastiff dog named deville . the brand is known for its unexpected product features such as power coated handlebars neck stems seat post seat post clamps fender braces seat hardware and wheels in a multitude of colors . 6 innovation edit villy custom is a fashion brand of cruiser bike . 7 villy custom uses an e commerce platform with a 3d flash based user interface allowing customers to change add and remove features and colors . in june 2010 entrepreneur magazine awarded vily custom with one of the 100 most brilliant business ideas of the year . 2 orange villy custom fender one of villy s elite edition bicycles logos edit the official company logo is a shield including a graphic of deville s nickname villy head wearing a starred collar . the color scheme is gold black red and silver . company headquarters edit the company s warehouse and assemblage facility is located in downtown dallas texas . villy custom also has a few bicycles showcased at the omni dallas hotel and they are available for daily rentals at the hotel palomar dallas . citation needed mentions in the press edit selected by entrepreneur magazine as one of the 100 most brilliant business ideas for 2010 june 2010 edition 8 feb 2011 featured on national t.v. by nbc s first look 9 full feature by the dallas morning news as the sunday entrepreneur feature sept. 2010 business section 10 aol national feature story 11 modern luxury magazine april 2011 issue page 121 7 references edit villy custom happy bikes for happy people . villy custom . retrieved 2011 10 05 . build your own custom beach cruiser at villy custom a b ohngren and wang kara and jennifer 2010 . entrepreneur s annual 100 brilliant ideas . section . 2011 entrepreneur media inc. retrieved 2011 03 26 . news 8 . 2012 . archived from the original on march 22 2015 . sherman rebecca . spin class . spin class . modern luxury . the wheel deal . the wheel deal . dailycandy inc. dead link 1st look video . 1st look video . lxtv . a b sherman rebecca . spin class . spin class . modern luxury . entrepreneur s annual 100 brilliant ideas . entrepreneur s annual 100 brilliant ideas . entrepreneur magazine . 1st look video . 1st look video . lxtv . dallas entrepreneur s multihued bikes catch eyes . dallas entrepreneur s multihued bikes catch eyes . dallas news . villy customs fleetwood hicks cruising to success on two wheels . villy customs fleetwood hicks cruising to success on two wheels . aol . external links edit official website v t e american bicycle manufacturers current american star bike friday bilenky cycle works bohemian brooklyn bicycle co. bontrager calfee design cannondale catrike centurion chumba racing co motion columbia cortina cruzbike cycle force group dahon diamondback dynacraft bsc electra ellsworth handcrafted fantasy toys lowrider bicycle & hobby felt fuji fyxation gendron inc. gt haro huffy ibis independent fabrication international surrey company iron horse italvega jamis k2 sports kent international kestrel litespeed magna marin masi melon milwaukee mongoose moots next nishiki novara pacific pope priority pure cycles quality quintana roo r e rans designs razorusa redline rhoades car ritchey design rivendell roadmaster richard sachs santa cruz santana schwinn seven shelby shinola soma fabrications specialized surly terracycle terrible one tommaso torker transition trek turner suspension univega valdora van dessel sports villy custom volagi waterford precision wilderness trail worksman yamaguchi yeti zigo defunct american american machine and foundry chicago clark kent e. c. stearns eagle fat city fleetwing gary fisher gormully & jeffery jmc klein kogswell lemond lotus merlin murray overman pocket rambler ross serotta sol stelber sterling wright components bell sports bicycle technologies international coker tire fox racing shox fyxation giro hayes brake burley design rockshox slidepad speedplay sram l.h. thomson zipp rolf prima v t e shark tank episodes sharks current robert herjavec kevin o leary barbara corcoran daymond john mark cuban season 2 present lori greiner season 3 present former kevin harrington season 1 2 jeff foxworthy season 2 guest steve tisch season 5 john paul dejoria season 5 nick woodman season 6 ashton kutcher season 7 troy carter season 7 chris sacca season 7 notable investments breathometer cycloramic drop stop luminaid nardo s natural notehall origaudio roominate shark wheel simple sugars talbott teas tipsy elves unikey villy custom beyond the tank dragons den shark tank australian tv series retrieved from https en.wikipedia.org w index.php title villy custom & oldid 742811985 categories cycle manufacturers of the united statesmanufacturing companies based in dallas texashidden categories all articles with dead external linksarticles with dead external links from october 2015articles with a promotional tone from february 2012all articles with a promotional toneall articles with unsourced statementsarticles with unsourced statements from october 2012articles created via the article wizard navigation menu personal tools not logged 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