company traded as lse ao . industry online retailer founded 2000 headquarters bolton greater manchester key people richard rose chairman john roberts ceo revenue 476.7 million 2015 1 operating income 2.2 million 2015 1 net income 2.5 million 2015 1 website www.ao.com ao world plc formerly appliances online is an online retailer specialising in household appliances . it is listed on the london stock exchange and is a constituent of the ftse 250 index . contents 1 history 2 operations 3 advertising 4 references 5 external links history edit the company was established as appliances online by john roberts the current ceo in 2000 . john was bet 1 that he could not set up his own company by a close friend whether the winnings were collected is still unknown . 2 it also sold kitchen appliances on behalf of boots next house of fraser b & q and iceland . in 2009 the company acquired the distribution business expert logistics enabling self delivery of goods . 3 in 2011 the company invested 750 000 into a video studio to produce video reviews for its appliances online and appliance reviews websites . the studio located in bolton had kitchen sets equipment and production and editing suites . 4 in 2011 the company signed for an initial 15 000 sq ft at bruntwood s riverside building in manchester employing 100 people with plans to increase the number of employees at riverside to more than 300 by the end of march . 5 in 2013 the company rebranded as ao.com 6 in october 2013 the company began selling small appliances and launched a same day delivery service . 7 in 2013 the company s facebook page reached the milestone of over 1 million fans 8 and won a paypal retail award in recognition of its work on this platform . 9 in february 2014 the company floated on the london stock exchange as ao world . 10 operations edit ao.com web address ao.com type of site e commerce website launched 2000 alexa rank 31 996 december 2013 update 11 current status active the company now occupies 50 000sq ft offices and is based in bolton . 12 the company was named as 63rd in the sunday times best companies to work for list in 2011 and received the award for best customer service operation at the 2011 european call centre & customer service awards . 13 in 2012 the company was named 5th in the sunday times list 14 and in 2013 climbed to 4th retaining this position in 2014 . 15 advertising edit the company launched a new advertising campaign on 3 may 2013 to mark the rebrand of the business from appliances online to ao.com . the first advert follows a fictional new employee called dave and his over enthusiastic inductor on his first day at work . a further advert was aired showing barry catchpole . 16 its adverts feature a version of the ramones song blitzkrieg bop in which the words hey ho let s go are reinterpreted as a.o. let s go . 17 references edit a b c annual report 2015 pdf . ao world . retrieved 28 march 2016 . our story . drl acquires expert logistics . ertonline.co.uk . 22 july 2009 . retrieved 24 june 2014 . online appliance seller creates film studio to review products . the bolton news . media group . 3 january 2012 . retrieved 3 january 2012 . feddy kevin 7 october 2011 . drl creating hundreds of jobs at new call centre . manchester evening news . m.e.n. media . appliances online looking to diversify after 10 associates prolific north 2 september 2013 . sarah vizard retailers that focus on price will lose out in crucial christmas shopping period marketing week 10 oct 2013 . graham charlton how appliances online went from 2 500 to 1m facebook fans in just two years eco 21 may 2013 . appliances online wins 3 paypal awards for facebook work huddled 14 june 2013 . online retailer world surges on london trading debut . bloomberg . 26 february 2014 . retrieved 24 june 2014 . ao.com site info . alexa internet . retrieved 2013 12 09 . fast growing drl signs deal for new bolton headquarters bdaily 8 aug 2013 . staff go the extra mile to help their customers . the bolton news . newsquest media group . 19 october 2011 . retrieved 19 october 2011 . retailer second best employer in region . the bolton news . newsquest media group . 4 march 2012 . best100companies . the sunday times . ad of the day appliances online barry . the drum . 18 may 2013 . retrieved 28 march 2016 . nic fildes 3 june 2015 . tempus investors look at ao and say let s go . the times . retrieved 16 july 2016 . external links edit official website v t e ftse 100 ftse 250 companies of the united kingdom 3i infrastructure aa aberdeen asset management aberforth smaller companies trust acacia mining aggreko aldermore group alliance trust allied minds amec foster wheeler ao world ascential ashmore group assura atkins auto trader group aveva balfour beatty bankers investment trust barr a.g. bba aviation beazley group bellway berendsen berkeley group holdings bank of georgia bh macro big yellow group b & m european retail value bodycote booker group bovis homes group brewin dolphin holdings british empire trust britvic brown n. btg plc cairn energy caledonia investments capital & counties properties card factory carillion centamin cineworld city of london investment trust clarkson close brothers group cls holdings cmc markets cobham computacenter countryside properties countrywide cranswick crest nicholson cybg daejan holdings dairy crest debenhams dechra pharmaceuticals derwent london dfs dignity diploma domino s pizza drax group dunelm group edinburgh investment trust electra private equity electrocomponents elementis entertainment one essentra esure euromoney institutional investor evraz f & c commercial property trust fidelity china special situations fidelity european values fidessa group finsbury growth & income trust firstgroup fisher james & sons foreign & colonial investment trust g4s galliford try gcp infrastructure investments genesis emerging markets fund genus go ahead group grafton group grainger great portland estates greencoat uk wind greencore greene king greggs gvc holdings halfords group halma hansteen holdings harbourvest global private equity hastings group hays henderson group hicl infrastructure company hill & smith hiscox hochschild mining homeserve howdens joinery hunting ibstock icap ig group holdings imi inchcape indivior inmarsat intermediate capital group international personal finance international public partnerships investec ip group jardine lloyd thompson jd sports john laing group john laing infrastructure fund jpmorgan american investment trust jpmorgan emerging markets investment trust jpmorgan indian investment trust jrp group jupiter fund management just eat kaz minerals keller kennedy wilson europe real estate kier group ladbrokes laird lancashire holdings londonmetric property man group marshalls marston s mccarthy & stone meggitt mercantile investment trust metro bank millennium & copthorne hotels mitchells & butlers mitie moneysupermarket.com group monks investment trust morgan advanced materials murray international trust national express group nb global ncc nmc health ocado group onesavings bank p2p global investments pagegroup paragon group of companies paypoint paysafe pennon group perpetual income & growth investment trust personal assets trust petrofac pets at home phoenix group holdings playtech polar capital technology trust polypipe premier farnell pz cussons qinetiq rank group rathbone brothers redefine international redrow regus group renewables infrastructure group renishaw rentokil initial restaurant group rightmove rit capital partners riverstone energy rotork rpc group safestore saga savills scottish investment trust scottish mortgage investment trust segro senior serco shaftesbury shawbrook bank sig plc smith ds smurfit kappa group softcat sophos spectris spirax sarco engineering spire healthcare sports direct ssp group stagecoach group st. modwen properties supergroup svg capital synthomer talktalk group tate & lyle ted baker telecom plus temple bar investment trust templeton emerging markets investment trust thomas cook group tritax big box reit tr property investment trust tullett prebon tullow oil ubm udg healthcare uk commercial property trust ultra electronics holdings unite group vectura group vedanta resources vesuvius victrex virgin money weir group wetherspoon j d w h smith william hill witan investment trust wizz air woodford patient capital trust wood group workspace group worldwide healthcare trust zoopla retrieved from https en.wikipedia.org w index.php title ao world & oldid 730121842 categories 2000 establishments in the united kingdomcommerce websitescompanies based in boltoninternet properties established in 2000companies listed on the london stock exchangeretail companies of the united kingdomhidden categories articles containing potentially dated statements from december 2013all articles containing potentially dated statements navigation menu personal tools not logged intalkcontributionscreate 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