pair of green havaianas top the original pairs featured a white insole with colored outsoles and straps . a pair of black havaianas top being worn a pair of white havaianas brazil originally designed to show support for the brazilian team in the 1998 fifa world cup havaianas is a brazilian brand of flip flop sandals created by scotsman robert fraser in 1962 . it is currently owned by brazilian manufacturing company alpargatas . inspired by japanese z ri sandals fraser became the first to mass produce flip flops out of rubber . 1 the name havaianas is derived from the portuguese word for hawaiians and the pattern on the soles of the sandals is designed to resemble the straw soles of z ri . originally all havaianas featured white insoles with colored outsoles and straps . because of their simplicity and low price the sandals became popular with brazil s lowest social classes . 2 a fashion trend starting in the 1990s involved inverting the sole to make the coloured outsole face upwards creating the appearance of a monochrome sandal . in response havaianas released a new line of eight one colour sandals called havaianas top in 1994 . citizens of higher social classes then began to wear havaianas . 3 in 1998 with the impending fifa world cup in france havaianas introduced a line of flip flops featuring a small brazilian flag on the strap to show support of the brazilian team . 4 havaianas flip flops are the most popular in the world with 150 million pairs being made every year . 5 they are often found in surf wear retail and surf apparel stores . references edit growth how havaianas became a global brand . . imd business school . retrieved august 28 2012 . external link in publisher help brazil s rubber soul . . cnbc magazine . retrieved august 28 2012 . external link in publisher help as havaianas celebrates half a century how the rubber flip flop became brazil s most famous export . . daily mail . retrieved august 28 2012 . external link in publisher help about havaianas history . . havaianas usa . retrieved august 28 2012 . external link in publisher help cain kathryn july 30 2010 . the timeline flip flops . . the independent . retrieved july 19 2012 . external links edit havaianas official site retrieved from https en.wikipedia.org w index.php title havaianas & oldid 742090722 categories shoe brandsbrazilian brandsclothing companies of brazilcompanies established in 1962hidden categories cs1 errors external links navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais portugu ssuomi edit links this page was last modified on 1 october 2016 at 17 13 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view