1962 founder nz apple and pear board headquarters auckland new zealand area served new zealand australia netherlands spain united kingdom argentina sweden key people jonathan moss ceo new zealand jonathan moss ceo australia peter lamb cfo new zealand products v energy drink mizone just juice more listed left services distributor and manufacturer of non alcoholic beverages number of employees 800 as of 2014 1 parent suntory website www.frucor.com frucor is a japanese owned beverage company operating in australasia and headquartered in auckland new zealand . the company is well known for its v energy drink launched in 1997 which is sold across the world including europe south africa and argentina . 2 frucor s product v is considered a rival of red bull s. 3 contents 1 history 2 brands 16 3 references 4 external links history edit frucor was founded by new zealand apple and pear board in 1962 and released their first product fresh up . 4 5 in 1978 new zealand olympic track runner john walker endorsed the fresh up product with the catchphrase fresh up it s got to be good for you . 6 frucor was owned by new zealand apple and pear board until 1998 when it was purchased for 50 million by pacific equity partners . 7 in 1999 frucor became the exclusive bottler for pepsi products in new zealand . 8 in 2000 frucor launched v in the uk and ireland manufactured in the netherlands . in 2001 forbes named frucor in its top 20 companies of 2002 . 9 in january 2002 groupe danone purchased frucor 10 for 294 million after bidding since october 2001 11 and being rejected by frucor in the beginning . 12 that same year frucor acquired the australian fruit juice company spring valley from bonlac foods now fonterra . 13 in 2007 frucor partnered with myspace to host a job promotions campaign with participants rolling stone billabong . the collaboration with myspace and the job promoters was the first of its type in australia . 14 in october 2008 groupe danone sold frucor to japanese company suntory for over 600 million . 3 in january 2011 frucor launched the v brand in spain 2 where by june was already being sold in 8 000 outlets . 4 4 in 2013 frucor sponsored the ign australia black beta select awards . 15 brands 16 edit fresh up big fizz launched in 2010 17 just juice including just juice bubbles & just juice splash mccoy maximus 18 citrus tree v sugarfree v v isokinetic v iced coffee rockstar energy drink appletiser arano supreme country style allganics g force mizone 19 including mizone active water h2go bottled water nz natural supplement water evian imported from danone in australia only pepsico brands acquired franchise for pepsi new zealand pepsi pepsi light pepsi max mountain dew no sugar mountain dew 7 up mirinda mixt joo c frank wave in new zealand mountain dew samedi moccona chilled coffee up & go wave dilmah simply squeezed 20 gatorade references edit frucor win . prwire.com.au . 2011 01 18 . retrieved 2013 11 07 . a b gregor kelly 2011 01 18 . frucor unleashes bestseller v on spain s energy drink market . nzherald.co.nz . retrieved 2013 11 07 . a b swann allan 2009 02 03 . frucor deal finally in the can . nbr.co.nz . retrieved 2013 11 07 . a b c frucor pouring all energies into v . tvnz.co.nz . 2011 06 21 . retrieved 2013 11 07 . our company history . frucor.com . retrieved 2013 11 07 . geoff watson . john walker in fresh up advertisement . te ara the encyclopedia of new zealand . retrieved 2013 11 07 . de boni dita 2000 05 22 . frucor offers juicy share float . nzherald.co.nz . retrieved 2013 11 07 . de boni dita 1999 10 19 . frucor takes can do franchise approach . nzherald.co.nz . retrieved 2013 11 07 . christy john h. ; kirkman alexandra 2001 10 29 . 20 for 2002 . forbes.com . retrieved 2013 11 07 . mcmillan alex frew 2002 01 21 . danone wins juicy frucor victory . cnn.com . retrieved 2013 11 07 . hiscock geoff 2001 10 24 . danone bids 123m for nz s frucor . cnn.com . retrieved 2013 11 07 . read ellen 2001 11 16 . non likely reply to danone offer . nzherald.co.nz . retrieved 2013 11 07 . frucor buys from bonlac . nzherald.co.nz . new zealand press association . 2000 12 07 . retrieved 2013 11 07 . canning simon 2007 05 10 . v deal creates a job buzz . theaustralian.com.au . retrieved 2013 11 07 . wildgoose david 2013 12 05 . ign partners with frucor for game of the year awards . mcvpacific.com . retrieved 2013 12 09 . our brands . frucor . retrieved 2012 10 10 . fresh up big fizz has launched . frucor.co.nz . 2010 09 23 . retrieved 2013 12 09 . maximus . frucor.com.au . retrieved 2013 12 09 . chan karen 2005 10 20 . frucor wins award with kids drink . nzherald.co.nz . retrieved 2013 11 07 . vaughan gareth 2009 07 07 . frucor buys simply squeezed . stuff.co.nz . retrieved 2013 11 07 . external links edit official website retrieved from https en.wikipedia.org w index.php title frucor & oldid 726942668 categories companies established in 1962food and drink companies of new zealandnew zealand brandsmanufacturing companies based in aucklandsuntorynew zealand subsidiaries of foreign companieshidden categories use dmy dates from august 2015use new zealand english from august 2015all wikipedia articles written in new zealand english navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 25 june 2016 at 13 35 . text is available under the creative commons attribution sharealike license ; 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