verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . november 2015 learn how and when to remove this template message i shakti industry fmcg food founded 2006 headquarters tata chemicals ltd bombay house 24 homi mody street area served all over india key people r mukundan managing director products solar refined salt website http tatachemicals.com products ishakti.htm i shakti was launched in october 2006 by tata chemicals to satisfy the iodised salt needs of the indian masses . 1 the brand is now the second biggest packaged salt brand in india after tata salt with a market share of around 14.3 % . contents 1 the indian salt market 2 advertising 3 see also 4 references the indian salt market edit the market for packaged iodised salt in india is estimated to be worth rs . 21.7 billion . domestic advertising edit i shakti is positioned on the platform of iodine shakti the tagline of the brand being iodine sahi toh dimag tez . the latest ad for the brand janti hoon ad talks about the need for iodine in the daily diet for mental development of children . see also edit ac nielsen v t e tata group divisions and subsidiaries crom the indian hotels company gateway ginger taj hotels resorts and palaces tajair tata advanced systems tata business support services tata chemicals british salt tata chemicals europe tata chemicals magadi tata communications vsnl international canada tata consultancy services cmc tata research development and design centre tata elxsi tata global beverages eight o clock coffee good earth tea tata coffee tetley tata housing development company tata interactive systems tata investment corp tata motors jaguar land rover tata daewoo tata hispano tata power tata power sed tata steel tata steel europe tayo rolls tata technologies tata teleservices titan industries tanishq trent star bazaar westside voltas tatacliq.com joint ventures airasia india 41 % tata aia 74 % tata aig 74 % tata mcgraw hill vistara 51 % tata sky 80 % tata starbucks 50 % tata docomo 74 % virgin mobile india 74 % telcon construction solutions 40 % shareholdings piaggio aero 33.3 % people jamsetji tata ratanji dadabhoy r gopalakrishnan dorabji tata nowroji saklatwala j. r. d. tata ratan tata pallonji mistry surya kant cyrus pallonji mistry jamshed jiji irani noel tata r. k. krishna kumar other bombay house tata centre tata dhan academy tata family tata football academy tata management training centre tata sons tcs amsterdam marathon tcs nyc marathon category references edit tata chemicals products salt i shakti . www.tatachemicals.com . retrieved 2015 10 31 . food portal retrieved from https en.wikipedia.org w index.php title i shakti & oldid 732142854 categories tata groupindian brandsbrand name condimentshidden categories articles needing additional references from november 2015all articles needing additional referencespages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 29 july 2016 at 22 47 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view