an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . may 2014 learn how and when to remove this template message bluemercury type subsidiary industry cosmetics & beauty founded 1999 founder marla malcolm beck barry j. beck headquarters georgetown washington dc number of locations 100 in u.s. in addition to an online store parent macy s inc. website http www.bluemercury.com bluemercury inc. stylized as bluemercury is an american luxury beauty retailer and spa founded by marla malcolm beck and barry j. beck in 1999 . 1 the couple opened their first store in georgetown washington dc and the chain has expanded to over 100 locations throughout the united states with plans to open another 40 locations by year end 2017 . 2 bluemercury was acquired by macy s in 2015 for 210 million in cash . 3 bluemercury exterior mosaic district merrifield virginia contents 1 history 2 founders 3 brands and services offered 4 store locations 5 in popular culture 6 references 7 external links history edit marla malcolm beck and her husband barry j. beck founded bluemercury in 1999 . 4 they serve as ceo and coo of the company respectively . they came up with the concept for bluemercury a friendly neighborhood store with expertly trained staff to provide an alternative to the more impersonal department store sales models . 5 in 1999 bluemercury concept began as a website raising more than 1million in venture capital in its first week but within months morphed into a brick and mortar operation when barry beck purchased cosmetics retailer efx s two stores in georgetown and dupont circle in washington d.c. and renamed them bluemercury . 6 after it opened as a georgetown beauty shop bluemercury expanded locally then nationally . in 2015 bluemercury yielded more than 100 million in annual sales . 7 in addition to offering prestige brands including la mer chanel jo malone kiehl s darphin and nars the company has its own line of products called m 61 and lune aster . 8 m 61 skincare was developed by the brand in 2012 . 9 it is the first highly technical natural cosmeceutical brand free of parabens dyes sulfates and animal testing and was picked up by the home shopping network in february 2015 . 10 lune aster the 28 item vitamin packed vegan friendly cosmetics line was created by the brand in 2015 and is designed for quick easy applications . 11 bluemercury s onsite spas perform 100 000 treatments annually with services ranging from oxygen facials glycolic peels waxing and microdermabrasion . 12 in february 2015 bluemercury was acquired by macy s for 210 million in cash . 13 marla remains chief executive officer and barry beck the chief operating officer with their headquarters in washington dc . 14 bluemercury opened its 100th store in savannah georgia in july 2016 . 15 founders edit marla malcolm beck is the ceo of bluemercury and leads the company s merchandising marketing planning and store operations teams . 16 after majoring in economics at university of california berkeley and receiving her m.b.a from harvard business school beck a consultant for mckinsey & company at the time decided to create a beauty business with her husband . 17 18 barry j. beck is the chief operating officer of bluemercury and oversees all aspects of bluemercury s operations including real estate finance and e commerce . 19 mr. beck received his bachelor of science from cornell university and met marla when she was vice president of acquisitions for a washington based private equity firm interested in buying his company . 20 barry developed the original store retail model after the acquisition and launch of the first bluemercury store . 21 brands and services offered edit bluemercury carries a wide variety of prestige makeup skincare and fragrance brands as well as m 61 laboratories a skincare line developed by the brand in 2012 and lune aster a cosmetics line developed by the brand in 2015 . 22 each store houses a full service spa with treatment rooms and a selection of services ranging from oxygen facials microdermabrasion glycolic peels and waxing services . 23 store locations edit bluemercury is cited as the fastest growing beauty and spa business in the country . 24 the chain opened its 100th store on july 8 2016 and plans to open twenty more in 2016 25 bluemercury stores are located in upscale shopping districts and suburban hubs across the country . 26 in addition to their self standing retail locations macy s plans to integrate bluemercury products into its beauty departments and open bluemercury shops inside macy s stores . 27 bluemercury interior tribeca new york city in popular culture edit bluemercury stores have been featured in a variety of movies and television shows including bravo s odd mom out and paul blart mall cop . references edit 1 forbes 2 the washington post 3 the wall street journal 4 . sf gate 5 the washington post 6 the washington post 7 the washington business jorunal 8 bluemercury 9 capitol file 10 the washington business journal 11 philly magazine 12 houstonia magazine 13 the washingtonian post 14 the washington post 15 american spa 16 the georgetowner 17 vanity fair magazine 18 the new york times 19 town & country magazine 20 the georgetowner 21 business wire 22 w magazine la racked 23 forbes 24 ny post 25 bucks local news 26 macy s inc. external links edit 27 28 v t e macy s inc. bloomingdale s bluemercury macy s key people terry j. lundgren fred lazarus jr. simon lazarus rowland hussey macy isidor straus nathan straus events glamorama macy s great tree macy s thanksgiving day parade my macy s holiday parade related macy s herald square miracle on 34th street retrieved from https en.wikipedia.org w index.php title bluemercury & oldid 743805415 categories retail companies of the united states1999 establishments in washington d.c.beauty salonshidden categories articles with a 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