skate surf motocross founded 1982 headquarters san diego ca united states area served usa canada brazil south africa japan australia key people mauricio rua demian maia chris weidman roger huerta diego sanchez junior dos santos mario yamasaki paulo thiago erick silva xande ribeiro alexander gustafsson products apparel athletic equipment website http www.badboy.com bad boy is an american alternative sport and lifestyle brand . they are notable for their presence in both fashion and performance equipment . 1 contents 1 about 2 historic fighters trainers and coaches 3 see also 4 references 5 external links about edit bad boy provides action sport and combat sport athletes with performance products and apparel . they first began producing t shirts and shorts for local surfers skaters and motocross riders in san diego ca in the early eighties . 2 in the nineties bad boy launched a combat sports line starting with their sponsorship of rickson gracie son of the legendary founder of brazilian jiu jitsu helio gracie for a seminar that he was giving in rio de janeiro . the seminar made the cover story in a national magazine and the cover photo featured rickson wearing a bad boy gi . as jiu jitsu continued to grow in brazil bad boy continued to sponsor both the gracies and jiu jitsu tournaments . other martial art academies in brazil most notably luta livre took notice of the success and popularity of jiu jitsu and a war of words began wherein jiu jitsu was denounced as a fad and not as effective as was publicized . in order to settle the debate the first mixed martial arts tournaments then called vale tudo sprung up throughout brazil and bad boy was first in line to support the sport . as the sport grew it became apparent that the gi and traditional gear were hindering the performance of many athletes . bad boy recognized this and created the first shorts designed for the needs of vale tudo fighters . the vale tudo vt shorts were based on the sung o which is the brazilian word for the swim briefs favored on brazil s beaches . bad boy added legs to the garment and were made of durable yet comfortable polyamide . 3 4 the bad boy branding is currently represented in the eu by https badboy.com gb en gb selling mma equipment and fight wear . bad boy has won best technical clothing brand in the 2010 and 2011 world mma awards and best lifestyle clothing brand in 2012 . historic fighters trainers and coaches edit alexander gustafsson vitor belfort ant nio rog rio nogueira ant nio rodrigo nogueira shogun rua joachim hansen mark kerr dan henderson frank shamrock ricardo arona wallid ismail rickson gracie renzo gracie mark coleman martin kampmann paulo thiago jake shields pedro rizzo bob sapp jerome le banner dean lister wesley correira saulo ribeiro diego sanchez lyoto machida junior dos santos nino schembri jorge macaco patino chris weidman kelvin gastelum stephen thompson michael page see also edit universidade da luta references edit bad boy brands the company about bad boy brands vale tudo construction about bad boy mma external links edit official page retrieved from https en.wikipedia.org w index.php title bad boy brand & oldid 743225480 categories clothing companies of the united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 8 october 2016 at 16 27 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view