1983 headquarters tata chemicals ltd bombay house mumbai area served all over india key people r mukundan managing director products vacuum evaporated salt website official website tata salt was launched in 1983 by tata chemicals as india s first packaged iodised salt brand . the brand is now the biggest packaged salt brand in india with a market share of 17 % . contents 1 the indian salt market 2 advertising 3 awards and recognition 4 external links the indian salt market edit the market for packaged iodized salt in india is estimated to be worth rs . 21.7 billion with tata salt commanding a sales share of rs 3.74 billion or 17.3 % of the market . domestic competitors include annapurna captain cook i shakti nirma shudh and aashirvaad.however major competition is only given by surya salt which holds the second largest market share after tata salt . advertising edit tata salt is positioned as the desh ka namak in its various advertisements . the latest ad for the brand ghul mil ad talks about the unity in diversity of india as a nation and how its people blend with each other just the way tata salt completely dissolves in water showing that it is a pure salt . price is rs 20 in north east and rs 18 in rest of india awards and recognition edit tata salt was ranked 316th among india s most trusted brands according to the brand trust report 2012 a study conducted by trust research advisory . in the brand trust report 2013 1 tata salt was ranked 106th among india s most trusted brands while according to the brand trust report 2014 tata salt was ranked 199th among india s most trusted brands . it was among 16 of tata group s subsidiary brands to feature in the report apart from the parent brand . ratan tata also featured in the report among india s most trusted personality brands . 2 3 tata salt was the 2nd most trusted brand of india in 2015 . 4 external links edit india s most trusted brands 2013 . india s most trusted brands 2014 . india s most trusted brands . http brandequity.economictimes.indiatimes.com news business of brands most trusted brands 2015 and the winners are 49909492 tata salt official page tata salt on tata group v t e tata group divisions and subsidiaries crom the indian hotels company gateway ginger taj hotels resorts and palaces tajair tata advanced systems tata business support services tata chemicals british salt tata chemicals europe tata chemicals magadi tata communications vsnl international canada tata consultancy services cmc tata research development and design centre tata elxsi tata global beverages eight o clock coffee good earth tea tata coffee tetley tata housing development company tata interactive systems tata investment corp tata motors jaguar land rover tata daewoo tata hispano tata power tata power sed tata steel tata steel europe tayo rolls tata technologies tata teleservices titan industries tanishq trent star bazaar westside voltas tatacliq.com joint ventures airasia india 41 % tata aia 74 % tata aig 74 % tata mcgraw hill vistara 51 % tata sky 80 % tata starbucks 50 % tata docomo 74 % virgin mobile india 74 % telcon construction solutions 40 % shareholdings piaggio aero 33.3 % people jamsetji tata ratanji dadabhoy r gopalakrishnan dorabji tata nowroji saklatwala j. r. d. tata ratan tata pallonji mistry surya kant cyrus pallonji mistry jamshed jiji irani noel tata r. k. krishna kumar other bombay house tata centre tata dhan academy tata family tata football academy tata management training centre tata sons tcs amsterdam marathon tcs nyc marathon category food portal retrieved from https en.wikipedia.org w index.php title tata salt & oldid 732170892 categories 1983 introductionstata groupindian brandsbrand name condimentscompanies established in 1983hidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 30 july 2016 at 03 20 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view