written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . april 2015 learn how and when to remove this template message worthy book type private limited company industry voucher marketing publishing founded 2010 headquarters kuala lumpur malaysia key people han jia co founder ken kho co founder parent worthy media sdn bhd website http www.worthybook.my worthy book is a malaysian coupon book brand held by worthy media a professional marketing solution firm which is currently based in kuala lumpur malaysia . worthy book was released at september 2010 by han jia and ken kho . the voucher booklet offers discounts offers and attractive perks on dining entertainment health beauty services and retail . worthy book is now serving a growing number of over 250 popular merchant brands in malaysia . some examples are kenny rogers guardian the body shop zalora sothys sushi tei myteksi and many more . its focus on corporate social responsibility from its initial stage has also received praise from non governmental organizations such as national kidney foundation in malaysia 1 spca malaysia and aiesec . since its incorporation the story of worthy book has attracted media coverage such as bfm 89.9 the sun malaysia the malay mail bernama tv the star malaysia and others . 2 contents 1 history 1.1 office and team 2 business 3 see also 4 references history edit worthy book was released by han jia and ken kho in september 2010 . han jia is an oxford university alumnus with a masters of engineering economics & management . prior to the co founding of worthy book han jia has had internships with various organizations such as deloitte buro happold and oxfordshire county council . jia s achievement with worthy book also won him a place in prestige top 40 under 40 . 3 alongside han jia is his brother and co founder ken kho . ken is a graduate from imperial college london with a masters in engineering civil engineering . ken served as marketing & communications manager for 5 years at a leading asia pacific it conglomerate who governing a re seller network of over 400 across malaysia thailand brunei singapore and china before leaving his corporate job and founded worthy book with his brother han jia . office and team edit worthy book s office is located at 3rd mile square old klang road kuala lumpur . the team boasts a number of employees . nowadays their coupon book can be found on the shelves of bookstores in klang valley such as borders books kinokuniya mph times bookstore mynews.com and popular . worthy book also distributes their voucher booklets via their online store consumers can order the booklets and it will be delivered to them via pos laju . recently during march 2015 worthy book has also partnered with 7 eleven and started distributing their voucher booklets . business edit its business model is similar to that of magazines whereby merchants pay for advertisement and readers pay for subscription . 4 the book is designed in a way to cross between a shopping directory guide write up reviews and coupon offers . each merchant brand is typically given a page of introductory description price range outlet addresses editorial tips 3 must try bestseller recommendations and so on along with a page of 4 or 5 offer coupons . one of its key selling points to merchants is that unlike other print media whose readers may only care to browse through the advertisements once their readers see clients advertisements throughout the year in order to redeem the deals . furthermore their coupons are categorized according to malls for customers convenience . 5 in addition worthy book allows for long term marketing to garner supporters while online coupons bank on short term marketing to gain a rise in sales . the coupons in worthy book are mostly valid for one year while online coupons will normally expire in three months . from 2012 onward the team behind worthy book decided to produce dedicated versions of the voucher booklet publication series for targeted niche audiences such as f & b edition and ladies edition . its 2013 ladies edition received favorable rating by on yahoo news . 6 see also edit coupon voucher references edit national kidney foundation of malaysia . worthy media worthy book . national kidney foundation of malaysia . retrieved 8 august 2011 . lee zhi yu . of worthy entrepreneurship journey with worthy book exclusive interview with han jia . zewsays.com . retrieved 8 august 2011 . prestige top 40 under 40 . prestige . retrieved 23 november 2013 . kho han jia 2010 10 28 . worthy book . interview with freda liu . open for business . bfm 89.9 . kuala lumpur . access date requires url help worthy book has come a long way with its bargain centric reach . the star . october 13 2012 . retrieved 13 january 2013 . diana chai . truly a worthy book the ladies edition . retrieved 23 november 2013 . retrieved from https en.wikipedia.org w index.php title worthy book & oldid 719243882 categories companies based in kuala lumpurcompanies established in 2010sales promotionmarketing companiespromotion and marketing communicationshidden categories pages using citations with accessdate and no urlarticles with a promotional tone from april 2015all articles with a promotional tonepages using infobox company with unsupported parametersall articles with specifically marked weasel worded phrasesarticles with specifically marked weasel worded phrases from april 2015 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage 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