brand building and design agency industry branding design founded 1989 headquarters new york city midtown manhattan key people ed o hara 1 website www.smebranding.com sme inc. also sme branding 2 is a full service strategic brand building and design consultancy headquartered in the midtown manhattan area of new york city . work includes brand management brand strategy positioning marketing brand identity marketing traditional and digital engagement naming advertising social media and digital media for sports and entertainment higher education consumer goods and non profit industries . history edit founded in 1989 as sean michael edwards sme 2 has evolved from a consumer packaged goods design firm to a global consultancy and is currently led by senior partner ed o hara . 1 key legacy clients include colgate palmolive kraft general foods the millennium hotel estee lauder adidas the world series the nba finals wnba indianapolis 500 the 2001 major league baseball all star game the national hockey league lpga 3 the us olympic baseball team the ny mets seattle mariners tampa bay devil rays toronto raptors utah jazz washington wizards the nfl china bowl jacksonville jaguars major league soccer 4 la galaxy 5 madison square garden the palace of auburn hills and several collegiate programs including mit athletics 6 davidson college 7 the university of alabama university of florida depaul and the university of carolina at chapel hill to name a few . sme also assisted the nhl in repositioning the league during the 2005 06 nhl season following the lockout . more recent acquisitions include the boston bruins new york yankees the pac 10 pacific 10 conference 8 fantasy sports ventures and big lead sports 9 10 nascar media group kentucky derby 11 tampa bay lightning 12 13 florida marlins marlins ballpark dolphin stadium university of louisville 14 quinnipiac university and west virginia university among others . sme and queens college won a bronze award at the 25th annual educational advertising awards for the meet your future campaign . 15 sme has also led brand development initiatives with several non profit organizations including osa conservation on the osa peninsula genetic disease foundation america scores up2us hope for heroes the ray festa melanoma foundation and the parrish art museum in southampton ny . references edit a b find people and companies ed o hara a b find people and companies sme inc. lpga unveils new logo . golf channel . retrieved january 26 2012 . published march 31 2008 . sports business journal mls campaign aims to convert the believers . sportsbusinessdaily.com . retrieved january 26 2012 . sports business journal rebirth of a galaxy . smebranding.com . july 16 2007 . retrieved january 26 2012 . mit tech mit athletics unveils new logos featuring beavers . tech.mit.edu . june 9 2006 . retrieved january 26 2012 . davidson college davidson launches new spirit marks . davidsonwildcats.com . retrieved january 26 2012 . sports illustrated led by savvy commissioner larry scott pac 10 rebrands its image . sports illustrated . retrieved january 26 2012 . published september 27 2010 . sports business journal fsv s new brand identity about giving consumers the lead . sportsbusinessdaily.com . retrieved january 26 2012 . inc. magazine could a new name fix a company . inc.com . november 1 2010 . retrieved january 26 2012 . rogers darren october 13 2010 . 2011 kentucky derby kentucky oaks logos unveiled . churchill downs . retrieved january 26 2012 . tampa bay lightning lightning unveil new logo jersey systems along with vision and brand inspiration . lightning.nhl.com . retrieved january 26 2012 . the new york times modern team moves to traditional look university of louisville uofl unveils new branding campaign it s happening here . php.louisville.edu . january 22 2008 . retrieved january 26 2012 . higher education marketing report queens college receives bronze award at 25th annual educational advertising awards . hmrpublicationsgroup.com . retrieved january 26 2012 . external links edit official website official blog retrieved from https en.wikipedia.org w index.php title sme branding & oldid 729422623 categories branding companieshidden categories use mdy dates from january 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 12 july 2016 at 02 49 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view