james walter thompson . a major contributor to this article appears to have a close connection with its subject . it may require cleanup to comply with wikipedia s content policies particularly neutral point of view . please discuss further on the talk page . october 2015 learn how and when to remove this template message j. walter thompson type public traded as nasdaq wppgy s & p adr industry advertising predecessor jwt founded new york new york u.s. 1864 1864 founder william james carlton headquarters new york new york u.s. area served worldwide 1 key people tamara ingram ceo matt eastwood cco services creative digital full service global interactive market research marketing planning research specialized communications strategic communications total branding solutions across all communication trendspotting number of employees 10 000 january 2015 1 parent wpp plc website www.jwt.com j. walter thompson is an international advertising agency headquartered in new york . it has more than 200 offices in over 90 countries . with a network of nearly 10 000 marketers it has an influential presence in the global advertising sector . 2 as the fourth largest agency network in the world j. walter thompson is one of the key subsidiaries of the wpp group nasdaq wppgy . contents 1 history 2 offices and agencies 3 controversy 4 notable clients 5 notable campaigns 6 notable staff 7 in popular culture 8 see also 9 references 10 further reading 11 external links history edit j. walter thompson traces its origins to the carlton & smith agency which opened its doors in 1864 one of the first known advertising agencies in the united states . 3 founder william james carlton started selling advertising space in religious magazines . almost nothing is known about the smith partner . in 1868 carlton hired thompson as a bookkeeper . eventually thompson found that soliciting and sales were much more profitable and he became a very effective salesman for the small company . in 1877 thompson bought the agency for 500 and renamed it j. walter thompson company . notably thompson paid 800 for the carlton and smith furniture in the same transaction . 4 thompson who was serving as a u.s. marine had first been employed by carlton & smith to sell space in religious publications . 4 under his leadership the agency became the exclusive buyer of advertising space in many american magazines and periodicals . 3 by 1889 80 percent of the advertising in the united states was placed through j. walter thompson . 5 expansion followed . j. walter thompson became the first american agency to expand internationally with the opening of j. walter thompson london in 1899 . 6 the business subsequently expanded across the globe being one of the first american agencies in egypt south africa and asia . 7 j. walter thomson was among the first agencies to employ writers and artists to create interesting advertisements for their clients replacing the standard ads created by in house businesses . 8 it was also the first agency to provide a wide range of advertising services to clients including copy layout package design trademark development and rudimentary market research . 8 many of these methods can be seen in notable work the agency has produced including work for kraft cheese that resulted in the creation of the grilled cheese sandwich a campaign for swift & co. that added measurements to sticks of butter the toys r us kid slogan and jingle de beers diamond ads a diamond is forever and the i wish i were an oscar mayer weiner campaign . 9 the agency is wcredited with hiring the first female in jwtcopywriter helen lansdowne resor . 10 while with the agency she pioneered ideas including celebrity testimonials sex appeal and was responsible for developing its reputation as an agency where bright young women could succeed . 8 lansdowne went on to become the first creative director in the industry . to honor this legacy in 2014 j. walter thompson announced a 250 000 scholarship opportunity called the helen lansdowne resor scholarship . it will assist and promote talented female creative advertising students who aspire to join the ranks of creative leadership . 11 in 1987 j. walter thompson was acquired by the wpp group . 1 in 2005 the agency was rebranded by shortening its name to jwt ; but in 2014 during its 150th anniversary it returned to the name j. walter thompson . 12 offices and agencies edit j. walter thompson s network has nearly 10 000 employees in more than 200 offices in over 90 countries who serve over 1 200 clients . 1 in 2015 j. walter thompson announced the launch of mirum a global company uniting 11 digital agencies spanning 17 countries and 40 offices . the agencies that merged include digitaria mirum xm casa activearkjwt twist image lunchbox i cherry heathwallace quirk clarus and x prime . j. walter thompson has also acquired majority share in china s largest retail marketing and brand activation agency always . this provides j. walter thompson with all round capabilities to efficiently handle through the line campaigns and break into the ever growing chinese market . 13 controversy edit on march 2016 the agency and its parent company wpp came under scrutiny as the news of a lawsuit filed by the agency s chief communications officer erin johnson was made public . ms. johnson claimed that former jwt ceo gustavo martinez had made repeated racist and sexist remarks during work related events . the investigation is still underway . notable clients edit j. walter thompson co. advertisement 1903 notable clients have included 14 air canada the secret garden bayer diageo eli lilly and company ford hsbc intel johnson & johnson kellogg s kimberly clark macy s mad catz interactive sharkwire online for nintendo 64 mazda mondelez international nestl nokia microsoft mobile nike rolex royal caribbean energizer schick sega shell tata tim hortons toys r us unicharm unilever united states marine corps volvo cars notable campaigns edit woodbury soap a skin you love to touch 1911 15 ford there s a ford in your future 1945 16 united states marine corps the few . the proud . the marines . 1972 oscar mayer i wish i were an oscar mayer weiner 1962 16 oscar mayer the bologna song 1962 17 7up the uncola 1967 18 toys r us i don t want to grow up 1982 16 ford global anthem 1999 the times of india lead india ; won a grand prix at the cannes lions festival 2008 . 19 samsonite heaven and hell ; jwt shanghai won a grand prix at cannes 2011 . citation needed banco popular the most popular song ; jwt puerto rico won the grand prix for pr at cannes . 2012 20 kit kat kit kat into space 2012 16 kit kat android kitkat 2014 16 notable staff edit martin amis julie christie bryce courtenay ken done judith durham athol guy h. r. haldeman caroline r. jones 21 josh kilmer purcell walter lord adrian lyne gabriel garc a m rquez 22 22 peter mayle alan parker james patterson 23 stanley resor glenn slater john b. watson fay weldon 24 james webb young 25 in popular culture edit 1930 jwt invents the grilled cheese for kraft . 26 1930s jwt sells kellogg s rice krispies with snap crackle and pop . 27 1931 introduced the first paper towel for scott paper . 1933 introduced kraft miracle whip . 27 1939 produced the first ever tv program for libby mcneill & libby . 28 1962 jwt creates the bologna song and the i wish i were an oscar mayer weiner song for oscar mayer . 16 29 1964 introduced the ford mustang . 30 1972 jwt creates the andrex puppy . 31 1981 j. walter thompson uses sarah michelle gellar in controversial burger king ad that criticized mcdonald s. 32 1982 j. walter thompson creates toys r us i don t want to grow up campaign 16 2000 breaks the guinness world record for the world s largest billboard . 2012 kit kat in space campaign by jwt london . 33 2014 the tv show mad men referenced j. walter thompson and two of its clients 12 see also edit history of advertising references edit a b c d j. walter thompson company profile . wpp . 2015 06 17 . retrieved 2015 08 29 . geisst c. 2006 . j. in encyclopedia of american business history p. 232 . new york facts on file a b j. walter thompson co. american advertising company . britannica.com . retrieved 2015 08 29 . a b j. walter thompson company rubenstein library people in the collections . colab sbx 140 . oit.duke.edu . 1908 07 15 . retrieved 2015 08 29 . applegate e. 2012 . stanley b. resor and the j. walter thompson company 1908 1961 . in the rise of advertising in the united states a history of innovation to 1960 p. 134 . lanham scarecrow press the j walter thompson jwt london advertising agency client account files and other office papers details . hatads.org.uk . retrieved 2015 08 29 . ciochetto l. 2011 . china . in globalisation and advertising in emerging economies brazil russia india and china p. 95 . london routledge a b c j. walter thompson co. adage encyclopedia of advertising advertising age . adage.com . 2003 09 15 . retrieved 2015 08 29 . ad agency j. walter thompson jwt marks 150 years of iconic ads and catchy jingles . cbs news . 2014 12 23 . retrieved 2015 08 29 . aaf hall of fame members . advertisinghall.org . retrieved 2015 08 29 . helen lansdowne resor scholarship . aaaa.org . retrieved 2015 08 29 . a b jwt to bring back the classic j. walter thompson name . the new york times . retrieved 2015 08 29 . introducing mirum a modern global company . business wire . 2015 01 29 . retrieved 2015 08 29 . agency clients j. walter thompson new york . adforum.com . retrieved 2015 08 29 . model interpretation . historymatters.gmu.edu . retrieved 2013 11 07 . a b c d e f g jwt lessons from the commodore . campaign live . retrieved 2015 02 10 . oscar mayer wiener song . wisconsinhistory.org . retrieved 2013 11 07 . ad age advertising century top 100 advertising campaigns special the advertising century . advertising age . 1999 03 29 . retrieved 2013 11 07 . n shatrujeet jun 22 2008 12.17 am ist 2008 06 22 . now lead india wins integrated lion at cannes . times of india . retrieved 2013 11 07 . cs1 maint multiple names authors list link banco popular de puerto rico the most popular song inspiration cannes lions international festival of creativity . canneslions.com . retrieved 2013 11 07 . caroline jones 59 founder of black run ad companies . the new york times . 8 july 2001 . a b cvc . gabriel garc a m rquez . cronolog a . cvc.cervantes.es . retrieved 2013 11 07 . james patterson inc . new york times . 20 january 2010 . brandrepublic.com 26 july 2002 08 00am 2002 07 26 . superbrands case studies j walter thompson brand republic news . pr week . retrieved 2013 11 07 . cs1 maint multiple names authors list link aaf hall of fame members . advertisinghall.org . retrieved 2015 08 29 . women to watch daiga atvara jwt s digitaria special report women to watch advertising age . adage.com . 2012 06 04 . retrieved 2013 11 07 . a b guide to the j. walter thompson company . domestic advertisements collection 1875 2001 and undated bulk 1920s 1990s . duke university libraries . published september 15 2003 2003 09 15 . j. walter thompson co. adage encyclopedia of advertising . advertising age . retrieved 2013 11 07 . oscar