private industry branding naming founded 1992 headquarters minneapolis minnesota ; usa key people william lozito president and chief branding officer ; diane prange senior vice president and chief linguistics officer website http namedevelopment.com strategic name development is a naming company co founded in 1992 by william lozito and diane prange . the company s work spans from naming and nomenclature systems to brand architecture and brand name research . 1 strategic name development has researched individual perceptions of various brand names 2 naming suffixes 3 and restaurant logos 4 and yearly company name changes . in 2010 strategic name development created the strategic name development scholarship program . 5 notable brand names created by strategic name development include the baconator 6 wendy s signature sandwich . strategic name development also created the new name tagline and logo for carrington college us of devry inc. and was responsible for the development of the name cenovus energy for encana . 7 other branding projects include resq for bayer 8 omnipro for samsung group and ultra plush for georgia pacific . strategic name development is also the publisher of the naming and branding blog name wire . 9 references edit hein k december 8 2003 . research study new brand names not making their mark . brandweek . vol . 44 issue 45 p. 12 . hein k december 8 2003 . research study new brand names not making their mark . brandweek . vol . 44 issue 45 p. 12 . colbin kaila november 2006 . a gt by any other name . top gear nz 9 99 101 . cebrzynski gregg may 3 2004 . consumer restaurant logo survey finds simple design is best . nation s restaurant news . september 28 2010 strategic name development awards naming scholarship forbes.com strategic name development creates wendy s baconator brand name . business wire . http www.businesswire.com portal site google index.jsp ndmviewid news view & newsid 20070807005097 & newslang en encana dubs new oil sands spinoff cenovus . yahoo finance . http ca.news.finance.yahoo.com s 30092008 6 finance encana dubs new oil sands spinoff cenovus.html dotus for the first dog experts offer first family tips to chew on when naming first dog . business wire . http eon.businesswire.com news eon 20090129005324 en barack obama company naming labradoodle name wire . blog . http www.namedevelopment.com blog default.html external links edit strategic name development homepage handset names key to us smartphone market share xfinity name get early thumbs down survey ready for a name change comcast users welcome to xfinity retrieved from https en.wikipedia.org w index.php title strategic name development & oldid 713496182 categories branding companies navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 4 april 2016 at 11 13 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view