1981 1981 in little rock arkansas headquarters broomfield colorado united states number of locations more than 470 1 area served americas eastern asia and middle east key people dustin lyman ceo products frozen yogurt parent mrs. fields website tcby.com logo previously used by tcby . tcby the country s best yogurt formerly this can t be yogurt is a u.s. based chain of frozen yogurt stores . it is one of the largest u.s. retailers of soft serve frozen yogurt . 2 contents 1 history 2 products and promotions 2.1 store giveaway 3 see also 4 references 5 external links history edit the first tcby store was opened in little rock arkansas by frank d. hickingbotham in 1981 . tcby began franchising the following year and by 1984 there were over 100 stores . prior to 1984 the company s name was this can t be yogurt but a lawsuit from a competitor named i can t believe it s yogurt forced tcby to create a new name from its initials . 3 4 tcby began co branding with taco bell mcdonald s subway and burger king in 1995 . 5 mrs. fields acquired tcby in early 2000 and became mrs. fields famous brands . 6 in the summer of 2010 the company opened a prototype store in salt lake city utah operating under a different business model . instead of customers ordering and being served in a traditional fashion they serve themselves using any combination of available yogurt flavors add their own mix of fruit or candy toppings and pay by the ounce . in late 2011 tcby opened its first outlet in pakistan . products and promotions edit tcby offers frozen yogurt in a variety of flavors . the chain typically serves hard scooped and soft serve yogurt while newer concept stores only offer soft serve . the new concept stores follow a self service model with customers being charged by weight . 7 soft serve yogurt comes in golden vanilla chocolate and white chocolate mousse flavors which are available daily in addition to various rotating flavors . tcby also serves drinks such as berriyo yogurt smoothies and frappe chillers . in september 2010 tcby announced the test launch of breakfast and lunch meal replacement bowls parfaits and smoothies made from non frozen fresh yogurt called yovana simply yogurt in two self service company stores in its headquarters of salt lake city . 8 in may 2011 tcby launched super fro yo a reformulated version of its yogurt with a more nutrient rich profile . the company brought down the fat content of its yogurt to below 2 percent so it can be labeled low fat . on january 10 2012 tcby launched a greek frozen yogurt product . 9 tcby is the first frozen yogurt chain to offer greek frozen yogurt . 10 every year tcby offers mothers across the nation a free frozen yogurt on mother s day 11 and fathers a free frozen yogurt on father s day . 12 store giveaway edit in october 2009 tcby launched the this could be yours the great tcby store giveaway a contest that rewarded one person with his or her own tcby store . to enter contestants submitted a video no longer than two minutes explaining why they should be the recipient of their very own tcby why their town is the perfect location and what they have to offer the brand . submissions were judged on creativity a sense of business acumen and originality . originally videos were accepted until november 30 2009 13 but the deadline was extended until march 31 2010 . 14 on may 26 2010 it was announced that the winners of the contest were jared and sarah greer of fayetteville ark . 15 the greers opened their store in april 2011 in rogers ark . with tcby s new self serve prototype and store design . 16 see also edit list of frozen yogurt companies list of frozen dessert brands references edit tcby offering its own stimulus package in store giveaway . yahoo finance . chasan emily august 15 2008 . cookie chain mrs. fields to file for chap . 11 bankruptcy protection . reuters . seth stevenson may 3 2004 . alphabet soup now what does kfc stand for . slate . retrieved november 16 2008 . michael barreir 1988 . cold product hot company tcby frozen yogurt . bnet . retrieved november 5 2010 . williams jeff january 20 1997 . tcby tries to thaw profits ; overhaul includes co branding efficient distribution . . journal publishing inc. cooke lynne february 11 2000 . mrs. fields to buy tcby . lakeland ledger . tcby unveils a new self serve prototype retrieved february 6 2011 liddle alan september 28 2010 . tcby launches breakfast lunch product test . nrn.com . tcby to serve up greek fro yo . usa today . january 10 2012 . in a first tcby adds greek fro yo to lineup . qsr magazine . january 10 2012 . mother s day givaway pdf . tcby press release . archived from the original pdf on may 21 2009 . retrieved may 8 2009 . tcby to celebrate father s day with free frozen yogurt . chain leader . tcby opens store giveaway contest to video submissions . qsr . still time to own your own tcby chain extends contest deadline . restaurants and institutions . greer family chosen as winner of the tcby store giveaway contest tcby returns to its arkansas roots with a vision for the future . restaurantnews.com . april 11 2011 . external links edit official website tcby franchises v t e fast food and fast casual restaurant chains in the united states chicken chains coffeehouse chains pizza chains hamburgers a & w back yard big boy burger king carl s jr. checkers rally s cook out fatburger five guys freddy s fuddruckers the habit hardee s in n out jack in the box johnny rockets krystal mcdonald s roy rogers shake shack smashburger sonic steak n shake wayback wendy s whataburger white castle asian l & l hawaiian barbecue manchu wok panda express pei wei asian diner pick up stix sarku baked goods au bon pain auntie anne s bruegger s cinnabon corner bakery cafe dunkin donuts einstein bros. great american cookies honey dew donuts krispy kreme mrs. fields nestl toll house panera bread pretzelmaker pretzel time shipley do nuts tim hortons t.j. cinnamons wetzel s winchell s beverages argo tea biggby coffee caribou coffee bean & tea leaf coffee beanery dunn bros gloria jean s jamba juice juice it up orange julius peet s planet smoothie robeks seattle s best coffee smoothie king starbucks teavana tropical smoothie cafe tully s frozen desserts baskin robbins ben & jerry s braum s bruster s carvel cold stone culver s dairy queen dippin dots fosters freeze friendly s golden spoon graeter s h agen dazs handel s kiwi yogurt maggiemoo s marble slab menchie s pinkberry red mango rita s sweet frog tastee freez tcby tropical sno tutti frutti yogen fr z yogurtland hot dogs hot dog on a stick nathan s famous portillo s wienerschnitzel mexican style tex mex baja fresh cafe rio chipotle del taco el pollo loco freebirds green red burrito moe s pancheros qdoba rubio s taco bell taco bueno taco cabana taco del mar taco john s taco mayo taco time wahoo s fish taco noodles fazoli s noodles & company sandwiches arby s atlanta bread blimpie capriotti s charley s cos cousins d angelo daphne s erbert & gerbert s firehouse subs great wraps jason s jerry s subs jersey mike s jimmy john s lenny s sub mcalister s deli miami subs mr. hero newk s eatery penn station port of subs pdq potbelly quiznos rax runza sandella s schlotzsky s steak escape subway togo s tubby s tudor s biscuit world which wich seafood arthur treacher s captain d s h. salt esquire ivar s long john silver s skippers seafood & chowder house defunct bresler s ice cream brigham s burger chef carrols d lites druther s henry s hamburgers hot n now hot sam pretzels naugles red barn sandy s zantigo retrieved from https en.wikipedia.org w index.php title tcby & oldid 743652964 categories brand name frozen dessertsrestaurants established in 1981salt lake cityice cream parlorsfast food chains of the united statesfrozen yogurt businesses1981 establishments in arkansascompanies based in broomfield colorado navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 15 45 . text is available under the creative commons attribution sharealike license ; 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