est. 1933 founded 1955 founder henry levinson headquarters cincinnati ohio products artist materials parent colart 1 website official website liquitex is a company that supplies art materials focusing exclusively on the development manufacture and distribution of acrylic paints . in 1955 permanent pigments a company founded by henry levinson created the first water based acrylic paint along with the first acrylic gesso . that same year levinson decided to reorganize the company under the name liquitex . in 1956 the company starting selling soft body acrylic paints . in 1963 heavy body paints were available with a thicker consistency . the company offers the largest number of acrylic paint products in the world . 2 3 4 contents 1 history 2 products 3 notable adopters of acrylics 4 references history edit liquitex was birthed from the permanent pigments company established in 1933 by henry levinson . permanent pigments was a small family owned business located in cincinnati that focused on developing oil paint . in 1955 levinson developed a quick drying water emulsified acrylic polymer resin . in selecting a name for the new product levinson chose liquitex as a portmanteau of liquid and texture . the name was based on the character of the medium which was a liquid base quick drying and easily used to create texture in artwork . 2 in 1950 henry levinson along with other professionals in the art materials industry established the national art materials trade association now known as the international art materials trade association . it was the first trade organization in the world that focused on promoting and sustaining the manufacture distribution sales and training in the use of art materials . 2 in 1964 binney & smith acquired the liquitex brand eventually selling it in 2000 to its present owner colart . 1 5 products edit product options paints liquitex professional paint markers liquitex professional spray paint liquitex professional soft body acrylic paint liquitex professional heavy body acrylic paint liquitex professional acrylic ink liquitex basics liquitex basics matt mediums gesso fluid mediums gel mediums effects mediums additive mediums removable and non removable varnishes brushes professional brushes professional knives basics brushes notable adopters of acrylics edit helen frankenthaler and andy warhol were early adopters of liquitex acrylic paints . david hockney switched from oils to acrylics after liquitex made a less liquid medium in 1963 high viscosity artist color . 6 liquitex is used by mural artists like thomas hart benton . abstract expressionist artist robert motherwell switched to acrylic paints due to his use of large amounts of black a color that as oil paint takes an especially long time to dry . he continued to use oil paint for some work but mostly used acrylics after the mid 1960s . citation needed references edit a b brands . colart . retrieved 2012 09 01 . a b c about us . liquitex . retrieved 2012 09 01 . how good are liquitex heavy body acrylic paints . acrylicpaintreview.com . retrieved 2012 09 01 . anna brunt . product launch digital agency london drupal development london . catchdigital.com . retrieved 2012 09 01 . company history since 1903 the binney & smith crayola brand continues to grow with new products based on value technical innovation high quality consumer satisfaction and of course colour and fun . crayola.co.uk . retrieved 2012 09 01 . ball philip . bright earth art and the invention of color issue 7432 university of chicago press ; first edition april 15 2003 . isbn 978 022603628 1 this united states manufacturing company related article is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title liquitex & oldid 742992306 categories art materials brandsartists acrylic paint brandsmanufacturing companies based in cincinnati ohiocompanies established in 1933united states manufacturing company stubshidden categories all articles with unsourced statementsarticles with unsourced statements from september 2012all stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages svenska edit links this page was last modified on 7 october 2016 at 03 00 . text is available under the creative commons attribution sharealike license ; 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