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template message upstream type private company industry marketing and promotions founded london uk 2001 area served worldwide key people marco veremis co founder and chief executive officer alex vratskides co founder and board director grigoris kouteris general manager panos martinis cfo david hartig chief technology officer website www.upstreamsystems.com upstream www.upstreamsystems.com upstream is a mobile monetization company . its mint technology platform brings together insights from billions of mobile interactions rich customer data and innovative engagement mechanics to deliver the highest mobile purchase rates in the industry . upstream serves mobile operators in 40 markets helping them to sell their own and 3rd party products and services to their subscribers while deepening customer knowledge and increasing customer loyalty . with an increasing focus on emerging mobile markets such as latin america the middle east and africa upstream has direct marketing and billing access to over a billion consumers . to date upstream has engaged 600 million consumers over mobile and converted 65 million of them into paying customers . its carrier grade platform has securely managed more than 30 billion mobile interactions . through its mint technology platform upstream has executed more than 160 000 campaigns worldwide for companies like vodafone t mobile telef nica o2 the coca cola company bmw bskyb johnson & johnson nestl shell unilever am rica m vil mtn and telecom italia . contents 1 proprietary technology 2 research into attitudes to mobile marketing 3 upstream in the media 4 awards recognition 5 references 6 external links proprietary technology edit mint is upstream s mobile marketing technology platform . it is connected to mobile operators in 40 countries and has delivered over 160 000 mobile campaigns in 23 languages . in total it has managed more than 30 billion mobile interactions . today mint leverages this knowledge base with tools and engagement mechanics to deliver high mobile purchase rates . the main 3 components of mint are mint marketer it provides all the tools needed to create intelligent data driven marketing campaigns based on a unique model of mobile monetization . mint connector it is securely connected to mobile operators in 40 countries providing direct messaging and billing access to over a billion consumers . mint analyst it visualizes patterns and can be customized to report on bespoke campaigns . mint platform s technical integration with mobile operators systems has solved the key challenges that have restricted e commerce in emerging markets where marketing channels are limited fewer people have access to television or personal computers . mobile is the leading marketing medium and through mobile operators upstream unlocks a range of highly effective mobile marketing channels . credit and debit card penetration is low but through mobile operators upstream can directly bill mobile customers . customer data is hard to come by . upstream can combine pre existing mobile subscriber data with analytics from over 160 000 mobile campaigns . research into attitudes to mobile marketing edit upstream conducted research in 2011 with yougov 1 in the united kingdom and luth research 2 in the united states . the resulting report entitled consumer attitudes to mobile marketing revealed the amount of interactions with brands and operators that consumers are prepared to tolerate on their cellphones . the research also showed an active consumer resistance to third party mobile ads but an equally active craving for operator offers or deals . 3 two infographics give a visual representation of the uk research 4 and the us research findings . 5 upstream also published the 2012 digital advertising attitudes report . upstream commissioned yougov to poll the online views of 2 054 uk adults aged 18 in the uk and 2 105 in the usa on a range of digital advertising issues . the report revealed that american and british consumers are warning of a major backlash as more than one in four 27 per cent british and one in five 20 per cent american consumers online would stop using a product or service such as the social networking site if they were subjected to too much advertising . in 2013 upstream commissioned yougov and vanson bourne to conduct an independent poll of a 3500 adult total sample size in brazil india ksa nigeria uk and us to deliver insights into the differences between mobile consumers in emerging and developed markets . the emerging markets mobile attitudes 2013 report points to mobile network operators as the new kingmakers in emerging markets as smartphone giants adapt their strategies and handset functionality to target the next billion customers in these regions . upstream in the media edit upstream has stressed the importance of the intimate and personal nature of the mobile phone as a key component in the formulation of a type of marketing that is focused on effectiveness operating in a contextual and relevant way . 6 in a 2011 interview with the bbc s rory cellan jones marco veremis upstream s president described this as the main challenge for marketers . 7 co founder alex vratskides in an interview with the telegraph expressed the opinion that to play to mobile s strengths marketers need to base their thinking around the device s inherent limitations and advantages with personalization and intimacy always a part of the equation . 8 in a 2011 interview alex vratskides co founder outlined the company s approach to working with carriers and brands on a payment by results basis . 9 in 2012 marco veremis discussed with cnn s nina dos santos upstream s latest consumer attitudes study with yougov . advertising overload and consumer privacy flagged up as key issues in relation to facebook s advertising announcements . grigoris kouteris upstream general manager was interviewed on cnbc in march 2013 and discussed with kelly evans upstream s latest emerging markets mobile attitudes report by yougov and vansonbourne . insightful findings like apple s third place when it comes to brand preference and the advantage that mobile operators have in emerging markets were some of the key points in relation to samsung releasing the new galaxy s iv . he also gave an interview on sky news highlighting that manufacturers software providers and mobile operators need to change their strategies if they want to win the next billion customers in emerging markets . awards recognition edit upstream has been the headline sponsor of mobile marketing magazine s effective mobile marketing awards since its inauguration in 2010 . 10 11 the company has won several industry awards including upstream won a 2011 mma mobile marketing award 12 for its work with tim brasil the country s second largest carrier . upstream was selected as one of the leading mobile businesses in mobile entertainment s top 50 mobile innovators 13 in september 2011 . upstream was recognized at mobile marketing magazine s effective mobile marketing awards 14 for its work for the saudi telecom company stc to create the largest ever mobile campaign in the middle east region . in may 2011 upstream was named as one of the top 25 fastest growing digital companies in europe by the gp bullhound media momentum awards 2011 . 15 emmas effective mobile marketing award 2010 16 best direct marketing campaign for its world cup mobile campaign for mtn west africa . awarded by mobile marketing magazine . red herring award 17 winner red herring top 100 companies in europe for revolutionizing the way companies market to mobile consumers . mobile marketing & advertising awards 18 mama gold prize best of use of mobile in driving new revenue and sales for o2 telef nica . ermis award 19 ermis gold & grand ermis direct marketing category for its sound wave mobile campaign for the coca cola company . references edit yougov . luth research . operators risk large scale churn . david murphy mobile marketing magazine . 2011 04 05 . trends in mobile marketing . paidcontent.org . 2011 06 01 . study reveals untapped consumer market for carrier driven deals & offers . bnettv.com . 2011 07 15 . deal or no deal ; survey spells out secret to boosting mobile response rates . mobile groove . 2011 06 28 . technology for business mobile mad men advertisers want to dominate your phone . rory cellan jones bbc news . 2011 02 20 . apple iphone and google android users irritated by mobile ads . daily telegraph . 2011 02 18 . upwardly mobile upstream ceo alex vratskides explains the company s approach to working with mobile operators on a payment by results basis . mobile marketing magazine . 2011 02 01 . upstream unveiled as headline sponsor for emmas . mobile marketing magazine . 2010 08 01 . upstream confirmed platinum sponsor . mobile marketing magazine . 2011 02 25 . 2011 mma mobile marketing award . mobile entertainment s top 50 mobile innovators . effective mobile marketing awards . gp bullhound media momentum awards 2011 . emmas effective mobile marketing award 2010 . red herring award . mobile marketing & advertising awards . ermis award . external links edit official website follow upstream on twitter upstream s youtube channel mobile marketing magazine awards retrieved from https en.wikipedia.org w index.php title upstream mobile marketing & oldid 720608273 categories marketing companies of the united kingdomhidden categories articles with a promotional tone from january 2014all articles with a promotional tonearticles with peacock terms from january 2014all articles with peacock termsarticles needing pov check from september 2013pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout 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