december 1 1980 1980 12 01 owned by nbcuniversal cable nbcuniversal picture format 1080i hdtv downgraded to letterboxed 480i for sdtvs slogan only by bravo country united states language english broadcast area nationwide headquarters comcast building new york new york sister channel s e esquire network nbc oxygen website www.bravotv.com availability satellite directv 237 hd sd dish network 129 hd sd 9449 hd c band h2h 4dtv amc 18 channel 203 east 262 west cable time warner cable 37 hd sd iptv apple tv tvos application verizon fios 685 hd 185 sd at & t u verse 1181 hd 181 sd streaming media sling tv internet protocol television playstation vue internet protocol television bravo is an american basic cable and satellite television network and flagship channel launched on december 1 1980 . it is owned by nbcuniversal a subsidiary of comcast and headquartered in the comcast building in new york city . the channel originally focused on programming related to fine arts and film ; it currently broadcasts several reality television series targeted at females ages 25 through 54 as well as the lgbt community acquired dramas and mainstream theatrically released feature films . as of july 2015 approximately 92 295 000 american households 79.3 % of households with television receive bravo . 1 contents 1 history 2 programming 3 high definition 4 international versions 5 references 6 external links history edit bravo originally launched as a commercial free premium channel on december 1 1980 . it was originally co owned by cablevision s rainbow media division and warner amex satellite entertainment ; the channel claimed to be the first television service dedicated to film and the performing arts . 2 3 4 the channel originally broadcast its programming two days a week and like bravo s former sister network nickelodeon which shared its channel space with alpha repertory television service shared its channel space with the adult oriented pay channel escapade which featured softcore pornographic films . 5 in 1981 bravo was available to 48 000 subscribers throughout the united states ; this total increased four years later to around 350 000 subscribers . 6 a 1985 profile of bravo in the new york times observed that most of its programming consisted of international classic and independent film . celebrities such as e. g. marshall and roberta peters provided opening and closing commentary to the films broadcast on the channel . 6 performing arts programs seen on bravo included the show jazz counterpoint . 6 during the mid 1980s bravo converted from a premium service into a basic cable channel although it remained a commercial free service . 7 bravo signed an underwriting deal with texaco in 1992 and within a month broadcast the first texaco showcase production a stage adaptation of romeo and juliet . 8 by the mid 1990s bravo began to incorporate more pbs style underwriting sponsorships and then began accepting traditional commercial advertising by 1998 . 5 in the encyclopedia of television megan mullen perceived certain bravo programs as considered too risky or eclectic for mainstream channels . those programs were karaoke and cold lazarus the final serials by british playwright dennis potter shown by bravo in june 1997 and michael moore s documentary series the awful truth from 1999 . 8 in 1999 metro goldwyn mayer acquired a 20 % stake in the channel which it subsequently sold back to rainbow media in 2001 . nbc bought the network in 2002 for 1.25 billion ; it had owned a stake in the channel and its sister networks for several years up to that point . 9 nbc s then parent company general electric merged the network and its other broadcast and cable properties with vivendi universal entertainment in may 2004 to form nbc universal . in the early 2000s bravo switched its format from focusing on performing arts drama and independent film to being focused on pop culture such as reality shows fashion and makeover shows and celebrities . bravo s makeover occurred in 2003 with the reality series queer eye for the straight guy which garnered 3.5 million viewers . 3 entertainment weekly put bravo reality shows on its end of the decade best of list saying from queer eye for the straight guy s fab five to project runway s fierce fashionistas to the kvetching perma tanned real housewives bravo s quirky reality programming mixes high culture and low scruples to create deliciously addictive television . 10 in more recent years bravo has put the spotlight on cultural regional and relationship diversities with a few of its reality series such as million dollar listing shahs of sunset newlyweds the first year and southern charm . bravo media released its first ever scripted series girlfriends guide to divorce in the later half of 2014 which earned impressive ratings causing the green light for a second season . a study released in may 2008 ranked bravo as the most recognizable brand among gay consumers . 11 bravo s age demographic is people 18 54 according to the cable television advertising bureau s cable television profiles . 2 programming edit main article list of programs broadcast by bravo bravo s programming schedule primarily includes originally produced programming particularly reality content most popularly the real housewives and inside the actors studio as well as the top chef and flipping out franchises . the channel also airs reruns of series from parent network nbc and occasionally other nbcuniversal owned networks off network series including those from nbcuniversal television distribution and feature films primarily from the universal pictures catalog . bravo utilizes block programming for both new shows and existing ones such as its fashion by bravo block . 12 following its acquisition by nbc bravo began to supplement nbc sports coverage of the olympic games airing live events during the overnight and morning hours during the 2004 summer olympics ; this coverage continued with the 2006 winter olympics . the channel carried no coverage during the 2008 games as nbcuniversal had acquired oxygen allowing bravo to continue to carry its regular programming schedule during nbc coverage of the games . in 2012 the network served as the near exclusive home for the games s tennis tournament at wimbledon with up to 56 hours of coverage except for the men s and women s singles finals which aired on nbc . 13 it will do so again in 2016 only this time bravo will serve as the exclusive home of the entire tennis tournament . high definition edit bravo began broadcasting in the 1080i high definition format in 2007 . the format is available on all major cable and satellite providers . before bravo broadcast in hd the current universal hd launched as bravo hd . it had a completely different schedule than the main bravo channel and only aired programs produced in hd . international versions edit an australian channel called arena rebranded its on air presentation in 2008 to align with bravo as a result of an agreement with bravo media . arena uses the now former bravo slogan watch what happens and has access to bravo produced programming . 14 a canadian version of bravo was launched in 1995 by chum limited . the channel originally aired much of the same genres of programming aired by its american counterpart . however since the american bravo s shift towards reality programming the canadian bravo channel began airing more dramas and with its adoption of a new logo in 2012 with little semblance to the american bravo s current branding there is now essentially no connection between the two channels other than a shared name . the channel still airs the few arts related series aired by the american bravo such as inside the actors studio and work of art but due to canadian radio television and telecommunications commission crtc regulations which require the channel to still air programming related to arts bravo canada does not air the vast majority of the u.s. channel s reality series most of them have been picked up by canadian specialty channels such as slice and hgtv canada . since then it is currently unknown if the canadian bravo will be given a new name . in the united kingdom a television channel called bravo launched in 1985 independently of the u.s. service . the british channel which shut down on january 1 2011 focused on men s programming for most of its existence and never carried an arts or pop culture format nor much if any of the u.s. channel s programming . mediaworks new zealand announced that it will close the youth oriented free to air channel four in july 2016 and replace it with bravo as part of a deal with nbc universal . 15 references edit list of how many homes each cable network is in as of july 2015 . tv by the numbers . july 21 2015 . retrieved july 21 2015 . a b timewarner media sales bravo cablemediasales.com retrieved september 1 2008 . a b a tale of two networks . entertainment weekly 1001 july 11 2008 pg . 42 . about bravo . bravo u.s. tv channel . retrieved july 14 2010 . a b becker anne october 1 2006 . tracking bravo s rise . broadcasting & cable . retrieved july 14 2010 . a b c schneider steve december 15 1985 . cable tv notes ; bravo thrives on culture . the new york times . retrieved july 14 2010 . cable networks . museum of broadcast communications . retrieved july 14 2010 . a b mullen megan 2004 1997 . bravo u.s. cable network . in newcomb horace . encyclopedia of television . 1 2nd ed . . chicago illinois united states fitzroy dearborn publishers . pp. 308 310 . isbn 1 57958 411 x. romano allison . nbc puts its stamp on bravo . broadcasting and cable . february 17 2003 . geier thom ; et al. the 100 greatest movies tv shows albums books characters scenes episodes songs dresses music videos and trends that entertained us over the past 10 years . entertainment weekly 1079 1080 74 84 . bravo tops survey of gay friendly companies . reuters may 13 2008 . ritchie kevin january 11 2012 . bravo names bianchi vp program planning and acquisitions . brunico communications . retrieved june 22 2013 . nbc lays out olympic schedule . broadcasting cable . retrieved may 20 2012 . a new arena mediaworks dumps four for new reality channel bravo external links edit official website bravo now v t e nbcuniversal a division of comcast corporate officials board of directors steve burke ceo brian l. roberts jeffrey r. immelt keith sherin executives steve capus dick ebersol robert greenblatt bonnie hammer ted harbert ronald meyer universal filmed entertainment group carnival films dreamworks animation awesomenesstv nu 1 big frame dreamworks channel dreamworks classics big idea entertainment harvey entertainment jay ward productions oriental dreamworks nu 2 fandango 70 % focus features gramercy pictures illumination entertainment illumination mac guff nbcuniversal entertainment japan united international pictures nu 3 universal studios universal animation studios universal playback universal pictures home entertainment working title films universal parks & resorts united states universal studios hollywood citywalk universal orlando resort universal studios florida islands of adventure citywalk international universal studios japan universal studios singapore universal studios dubailand universal studios south korea nbcu cable entertainment esquire networkjv universal cable productions universal hd networks chiller cloo syfy usa network lifestyle group bravo e oxygen sprout nbcu digital hulu nu 4 movieclips seeso shift television without pity nbcu telemundo nbc deportesw nbc sports group nbc universo telemundo puerto rico studios telemundo tv studios nbc sports group nbc sports ventures alli golf channel nbc sports digital golfnow nbc sports nbcsn part owner mlb network nhl network nbc sportsnet bay area 45 % california chicago 20 % mid atlantic new england northwest philadelphia sny 8 % the comcast network nbcuniversal news group