with the unrelated tea manufacturer tetley . tetley s brewery type subsidiary industry brewing founded 1822 founder joshua tetley headquarters hunslet leeds west yorkshire england area served united kingdom some export markets key people joshua tetley products beer owner carlsberg uk parent carlsberg group website official tetley site tetley s brewery joshua tetley & son ltd was an english regional brewery founded in 1822 by joshua tetley in hunslet now a suburb of leeds west yorkshire . the beer was originally produced at the leeds brewery which was later renamed the leeds tetley brewery to avoid confusion with a microbrewery of the same name . a takeover of the nearby melbourne brewery in 1960 secured tetley s position as the largest brewer in leeds . 1 that same year they merged with walkers of warrington to form tetley walker . tetley walker had an estate of over 1 000 tied houses in yorkshire alone and a further 2 000 outside the county . 2 in 1961 tetley merged with ind coope of burton upon trent and ansells of birmingham to form allied breweries then the world s largest brewing conglomerate . 1 at its height in the 1960s the leeds brewery employed a thousand people . 3 in 1978 allied merged with j. lyons to form allied lyons . the brewery became the world s largest producer of cask ale during the 1980s . in 1998 tetley was taken over by carlsberg group . the leeds brewery was closed in 2011 and demolished in 2012 with production contracted out by carlsberg to breweries in wolverhampton tadcaster and hartlepool . tetley still sponsors professional rugby teams leeds rhinos and leeds carnegie . tetley s is the eleventh highest selling beer brand in the united kingdom . 4 it is the second highest selling ale brand in the world after john smith s with volumes of 700 000 hectolitres . 4 its main products are tetley s cask and tetley s smoothflow . contents 1 history 2 brewery 3 beers 4 advertising 4.1 sponsorship 4.2 other forms of advertising 5 closure 6 see also 7 references 8 external links history edit tetley s brewery 1931 art deco headquarters in 2010 . the tetley family s links with the beer industry go back to the 1740s when william tetley was described as a maltster in armley near leeds . 1 his son william expanded the business which in turn was passed to his son joshua . 1 in 1822 joshua leased a brewery in salem place hunslet for 409 . 1 joshua tetley and son was created in 1839 when joshua made his son francis william a partner . 1 by this time the brewery was turning a profit of almost 3000 a year . 1 by 1848 the brewery employed 32 men . 1 construction of a new brewery designed by george corson began in 1852 . 5 joshua died in 1859 leaving the business to francis who took on his brother in law charles ryder as a partner . by 1860 tetley was the largest brewery in the north of england and by 1864 the company had begun an ambitious building scheme . 3 1 although tetley mostly brewed mild throughout the nineteenth century it also began to brew pale ale which was gaining in popularity . 6 by 1875 annual beer production was 171 500 barrels . 1 tetley bought its first two public houses in 1890 . 1 only one remains today the fleece in farsley leeds . the other the duke william which was in tetley s yard was unceremoniously demolished by carlsberg in 2002 . 3 in july 1897 the company became a public limited company valued at 572 848 and used the funding to launch a bottling operation . 3 a large tied estate had been established by 1914 . 1 brewery wharf ; the building shown was formerly the brewery museum . in 1931 the art deco tetley headquarters building was erected . 5 in 1954 the gilmour brewery of sheffield was acquired in a friendly takeover along with 500 tied houses . tetley s position as leeds largest brewer was confirmed in april 1960 when it announced a takeover of leeds melbourne brewery . 1 the takeover was a friendly one and melbourne had approached tetley about the merger . 7 the brewery and its 245 tied houses were acquired for 3.5 million . 7 production of melbourne beer immediately ceased although tetley mild was brewed at the melbourne brewery until 1962 . 7 tetley relied on the quality of its beer to drive sales in the free trade . 8 later in 1960 they merged with walkers of warrington to form tetley walker . tetley walker owned over one thousand tied houses in yorkshire alone and a further two thousand outside the county . 2 in 1961 tetley merged with ind coope and ansells to form allied breweries then the world s largest brewing conglomerate . 1 during the 1960s the brewery employed over a thousand workers . 3 a new brewhouse was built in 1964 . 9 by the 1970s half of leeds pubs were owned by tetley . 1 during the 1970s tetley s was britain s largest cask ale brewery producing 1 million barrels a year . 9 in 1978 allied merged with j. lyons to form allied lyons . during the 1980s tetley benefited from the increase in sales of cask ale . an impartial customer survey in the 1980s concluded that tetley had achieved an almost irrational level of customer support particularly in west yorkshire in part because of traditional loyalty partly because of highly effective television campaigns such as the tetley bittermen and also because of a consistently high quality product . 10 the brewhouse was updated in 1984 . 9 a pint of tetley cask in 1993 allied lyons sold a 50 per cent stake in the company to carlsberg . the brewery opened a museum on 19 march 1994 . 11 the attraction proved popular ; however redevelopment of the land surrounding the brewery led to the attraction s closure on 7 april 2000 . the building is now bars and restaurants . 12 by 1996 sales of tetley bitter were overtaken by sales of john smith s and the product has retained the number two ale position ever since . 13 this is largely attributed to tetley s ineffective marketing campaigns . 10 in 1998 tetley s was fully taken over by carlsberg . in 2004 tetley was dropped from the carlsberg tetley name . 14 the company is now called carlsberg uk limited and is a part of carlsberg as group . in 2006 tetley s sold 185 million pints of beer in pubs . in the same year the brewery s dray horses which had made beer deliveries to pubs around leeds were retired . 14 the brewery s closure was announced in 2008 . a carlsberg spokesman said it is an old brewery and the one in northampton is bigger and more modern . 15 in december 2010 production of tetley s cask products was transferred to banks s brewery in wolverhampton . tetley smoothflow will be brewed by coors in tadcaster and tetley keg dark mild mild and imperial will be brewed by cameron s of hartlepool . 16 the final brew took place on 22 february 2011 . 5 lager production was transferred to northampton . despite protests that tetley cask brewed in wolverhampton would taste different the new beer has been greeted with a warm reception . 17 18 in november 2013 the former main office building was reopened as the tetley a contemporary art and learning centre . 19 20 brewery edit the brewery was situated on the south banks of the river aire near crown point hunslet and clarence dock . in 1906 the brewery stood on a fraction of its current site between brook street hunslet road this part now being known as hunslet lane crown point road and waterloo street . many smaller streets in the vicinity have since disappeared under the ever extending brewery . 21 all fermenting took place in stainless steel yorkshire squares and conical vessels ; the slate yorkshire squares dating from about the 1880s were removed in autumn 2008 . 22 the closure of the brewery was announced on 5 november 2008 . the brewery finally closed its doors on 17 june 2011 by which time it occupied 22 acres . 23 19 carlsberg tried to redeploy some staff throughout the group but 179 staff did lose their jobs . beers edit tetley s original left smoothflow right designs used during the 1990s and 2000s a tetley s cask beer pump in wetherby west yorkshire . the highest selling tetley product is smoothflow a nitrogenated 3.6 % abv ale served at 8 degrees celsius . it is available in kegs and cans with a widget . it is sold overseas as tetley s english ale . 24 the same beer but not nitrogenated and without the widget in the can is sold as tetley s original . 25 tetley s cask 3.7 % abv is the original cask conditioned version of the product . 26 carlsberg recommend always using a sparkler when serving the product . 27 it is brewed under contract for tetley by marston s park brewery in wolverhampton using the yorkshire square method and a dual strain yeast . 28 another cask beer tetley s gold was introduced in 2012 . 29 carlsberg brew the tetley s mild 3.2 % abv in both light and dark forms . imperial originally created for the teesside market and at one point was advertised as teesside s favourite pint . it was launched nationally as a premium 4.3 % cask ale in 2002 . it used three separate yeasts and had eight months of development but the variant has since been withdrawn . 30 it continues as a pasteurised ale in kegs . about 24 000 hectolitres of tetley s milds and imperial were sold in 2010 . 31 advertising edit tetley s advertising suffered during the 1980s when its television advertisements focussed too heavily on a folksy old fashioned idea of yorkshire life . 32 from 1999 2006 tetley used smoothly does it as its slogan . 33 in 2006 the slogan became don t do things by halves . 34 following a break for a number of years from television advertising tetley returned to the screens in october 2010 as a sponsor of evening programming on itv4 . 35 in 1920 the huntsman logo was introduced . 5 in 2000 tetley s dropped its traditional huntsman logo due to growing anti hunt feelings in the uk ; the brand instead adopting a rugby ball shaped logo in line with its heavy sponsorship of rugby league . in 2010 the image was revived . 36 37 the image however has been simplified from the original . the branding colours have been changed back from blue and yellow in line with their sponsorship of leeds rhinos to the traditional yellow and red . sponsorship edit along with john player tetley became rugby league football s first ever sponsors for the 1971 72 season . 38 for many years tetley sponsored leeds rlfc ; they then sponsored their successor leeds rhinos from their formation until 2005 . tetley s also sponsored the rugby league super league from 2000 until 2004 . tetley s remain a major sponsor at leeds rhinos and are the official beer of most super league clubs . tetley s also sponsor the stadium of dewsbury rams which under a sponsorship deal is known as the tetley s stadium . tetley sponsored rugby league s longest running competition the challenge cup for the 2013 2014 seasons . 39 other forms of advertising edit tetley s bitter advertised on a bradford trolleybus in 1970 . the tetley stand