retail founded 2010 headquarters united states key people marc anthony products sportswear dress shirts neckwear accessories suit separates sport coats and shoes website online store this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . february 2016 learn how and when to remove this template message the marc anthony collection is an american lifestyle brand created by american recording artist marc anthony that is sold exclusively at kohl s department stores and at kohls.com . in november 2010 kohl s announced a partnership with anthony and his then wife jennifer lopez . originally marketed as the first celebrity couple to simultaneously design collections for one retailer following anthony and lopez s divorce the lines were marked as two separate brands . the marc anthony collection consists of sportswear dress shirts neckwear accessories suit separates sport coats and shoes while the jennifer lopez collection includes contemporary sportswear dresses handbags jewelry shoes and sleepwear along with a home collection of bedding and towels . 1 contents 1 background 2 development 3 collections 3.1 fall 2011 4 references 5 external links background edit anthony had never been interested in fashion until tommy hilfiger called him and convinced him that what he represented was important and reminded him about how clothes can make you feel . anthony stated that i realized that for me it was more important to be comfortable in clothes and look cool but to feel comfortable in it . anthony added that he concentrated on the attention of detail in his line which he said is for anybody who s into great quality clothes at a cheap price point . 2 development edit as opposed to other projects where the turn around for the final product was fast this project was something we grew into and nurtured . there wasn t as much pressure and it was effortless . we could talk about it everyday sic ask for each other s opinions and just bounce ideas off of each other . anthony on working on the line with lopez 3 anthony and lopez s partnership with kohl s was announced during a press conference at the london hotel in los angeles california on november 18 2010 . 4 the deal which was marketed as the first celebrity couple to simultaneously design collections for one retailer 5 was aimed at including men s and women s clothing as well as homewares . lopez s collection was revealed to feature women s dresses sportswear handbags and jewelry while anthony s was to contain men s dress shirts ties sport coats and shoes . 6 kohl s expected the his and hers line to expand into home accessories over time . 6 the new venture was expected to generate up to 3 billion in additional sales for kohl s in its first year alone . lopez told the press the line was something that she really wants to do saying for me whenever i get involved with something i get really involved . every business that i do get involved with is something that is super close to my heart . 4 when asked why he decided to do a line for kohl s anthony stated that i ve been approached in the past to create a line but i never saw myself as a fashionista or designer . it wasn t until i met with kohl s and understood their vision and it was in line with everything i felt . i wouldn t say it was about fashion it was just good quality well made practical clothing . 3 following the couple s separation in july 2011 it was announced that the line would go forward as two separate clothing lines . 7 a spokesperson told women s wear daily that the jennifer lopez and marc anthony brands have always been positioned as two separate distinctive collections that offer high quality contemporary style for men and women and we look forward to a successful september launch . rick darling the president of lf usa which is sublicensing the brands to kohl s exclusively added we have two separate agreements with jennifer and marc and always intended to have separate lines . their split doesn t impact the agreements in any way . 5 collections edit fall 2011 edit the marc anthony collection was launched at the kohl s department store in the newport centre mall in jersey city on september 7 2011 . 8 the debut of anthony and lopez s lines marked the biggest product launch in the retailer s history according to ceo kevin mansell . 9 to celebrate the launch of the anthony and lopez collections kohl s launched a best friends getaway contest offering fifteen winners a chance to live it up with their best friend on an all expense paid trip to new york city . the contest invited participants to submit a video showing why they love jennifer and or marc . the prize package included entry to a star studded nyc fashion week event in september dinner at one of jennifer and marc s favorite nyc restaurants a pampering session at an nyc salon a 500 kohl s gift card 500 spending cash and a flip cam to record and report the experience . 1 prices range from 28 to 225 . 10 of the collection anthony stated that it s for anybody who wants to feel good in clothes . he was inspired to create the line after years of having to wear clothing in various situations whether it be in public or anywhere else . he concluded it s just about how the clothes feel . you can wear cool stylish clothes but they don t feel good . we made sure these clothes feel good . i d wear them a billion percent sic of the time . 8 anthony said he had input throughout the whole designing process even though he doesn t have the technical skills to do things like create spec drawings . 8 references edit a b jennifer lopez & marc anthony collections at kohl s launch with online contest 2011 07 11 21 37 46 . home accents today . retrieved november 4 2012 . castillo amaris . watch marc anthony opens up about kohl s line . latina . retrieved november 10 2012 . a b arcos verky . exclusive marc anthony on working with jennifer lopez and their kohl s lifestyle line . latina . retrieved november 10 2012 . a b hernandez lee november 18 2010 . j. lo and marc anthony partner with kohl s on new fashion line . latina . retrieved november 10 2012 . a b fenner justin july 18 2011 . jennifer lopez marc anthony divorced kohl s collaboration . styleite . retrieved november 4 2012 . a b j. lo marc anthony to launch brand at kohl s reuters . in.reuters.com . retrieved november 4 2012 . jennifer lopez jennifer lopez s fashion line to go ahead . contactmusic.com . july 19 2011 . retrieved november 4 2012 . a b c reena rose sibayan the jersey journal . video marc anthony debuts companion to jennifer lopez s clothing line at kohl s in jersey city . nj.com . retrieved november 10 2012 . thau barbara . will j.lo and marc anthony fashions top the charts for kohl s . dailyfinance . retrieved november 4 2012 . cobo leila september 7 2011 . marc anthony officially launches kohl s clothing line kicks off tour friday . billboard.biz . retrieved november 10 2012 . external links edit official online store v t e kohl s brands abbey dawn adidas american beauty apt . 9 candie s carter s chaps cooking with calphalon cuisinart daisy fuentes dana buchman dockers dyson elle contemporary collection food network hang ten jennifer lopez collection jumping beans kitchenaid marc anthony collection mudd jeans rock and republic sonoma tony hawk clothing urban pipeline simply vera vera wang people herb kohl v t e marc anthony awards and nominations discography studio albums when the night is over otra nota todo a su tiempo contra la corriente marc anthony libre mended amar sin mentiras vali la pena iconos 3.0 compilations desde un principio from the beginning sigo siendo yo grandes exitos soundtracks el cantante singles ride on the rhythm hasta que te conoc y hubo alguien si te vas i need to know da la vuelta you sang to me my baby you i need you mi gente abr zame muy fuerte vivir mi vida cambio de piel flor p lida guest singles i want to spend my lifetime loving you no me ames dance dance the mexican recu rdame armada latina rain over me se fue cuando nos volvamos a encontrar la gozadera related articles marc anthony collection jennifer lopez & marc anthony en concierto q viva the chosen q viva the chosen live retrieved from https en.wikipedia.org w index.php title marc anthony collection & oldid 703657714 categories clothing brands of the united states2010s fashioncompanies established in 2010hidden categories use mdy dates from march 2013articles with a promotional tone from february 2016all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent 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