privately held industry media industry founded 2007 headquarters milwaukee wi u.s. key people barry poltermann ceo denise mckee coo number of employees 20 website aboutfacemedia.com about face media sometimes referred to as aboutface is an american video agency that produces and promotes short form documentaries within social media on behalf of commercial clients . the company was founded in 2007 as an independently owned new media content marketing agency and later narrowed its focus to documentary . contents 1 history 1.1 pre founding 1.2 founding 1.3 changes 1.4 connection with independent film 2 projects 3 external links 4 references history edit pre founding edit the original founders of the company barry poltermann steve farr and david dahlman had previously co founded los angeles based new media production company l orange entertainment in 2004 . l orange produced cross media alternative reality game arg content primarily video for the interactive agency 42 entertainment . projects included client in parentheses hex 168 microsoft gaming studios xbox 360 msn found windows live search and last call poker activision s gun and dead man s tale an interactive game for windows messenger and disney s pirates of the caribbean . founding edit poltermann farr and dahlman left l orange in late 2006 . in march 2007 the team was commissioned to produce a web based documentary series to promote the 2007 art chicago international art fair . they retained documentary filmmaker dan ollman co director of the 2005 mgm release the yes men film to direct the series . about face was established as an independent company in may 2007 . changes edit denise mckee became an advisor to the company in 2007 and officially joined as coo in 2008 . mckee previously co founded san francisco based limelife a mobile publisher focusing on the women s market . 1 connection with independent film edit about face filmmakers have directed edited or produced several notable feature length documentaries including mad hot ballroom american movie gunner palace the life of reilly the art of the steal 2009 film and collapse film . projects edit about face clients include sears holdings the trek bicycle corporation 3m unilever and wilson sporting goods . notable projects include the ongoing kmartdesign initiative launched for kmart in april 2009 2 and the 2010 re election campaign of illinois governor pat quinn politician 3 external links edit corporate website about face media on facebook about face media on twitter about face media on linkedin about face media on youtube viral videos in social media article on denise mckee references edit chandra johnson greene . adding mobile to the marketing mix . audience development . retrieved 2010 04 12 . attention kmart shoppers now you can shop inside a facebook video . internet retailer . archived from the original on 9 april 2010 . retrieved 2010 04 12 . ruth ratney . quinn campaign targets younger voters about face media produces weekly doc style webisodes . reelchicago . retrieved 2010 04 12 . retrieved from https en.wikipedia.org w index.php title about face media & oldid 742293598 categories american companies established in 2007media companies established in 2007 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 october 2016 at 21 22 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view