written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2013 learn how and when to remove this template message moods condoms owner hll lifecare limited country india introduced 1968 markets 30 countries website moodsplanet.com moods condoms is a condom made from natural rubber latex . it is manufactured hll lifecare limited a government of india undertaking . hll was started off in 1966 with the objective of producing good quality condoms for the national family planning program . moods condoms came into existence in mid 1968 when hll lifecare limited decided to develop a product to target the premium and upper middle class segment of the urban population in india . hll today is one of the world s largest manufacturers of condoms . as of december 2012 its annual production totals around 800 million pieces across the globe . the moods brand from the stable of the public sector enterprise pse hll lifecare limited operates in the premium segment . moods is present in many overseas markets in nearly 30 countries such as africa south america and uae and is soon to launch in the uk and the us . contents 1 history & its origin 2 product 3 market growth 4 competitors 5 brand awareness strategy 6 see also 7 references 8 external links history & its origin edit critical to the success of the small family happy family campaign of the government of india in 1966 the ministry of health and family welfare set up hll lifecare limited hll and then called hindustan latex limited in the natural rubber rich state of kerala for the production of condoms to support the national family planning programme . hll established its first plant at peroorkada in trivandrum now thiruvananthapuram in technical collaboration with okamoto industries of japan . the second and third plants were added in 1985 at trivandrum and belgaum . two years later hll which had set its sights on the premium end of the market developed a brand called moods . the first advertising campaign for moods was popularly known as the moods please campaign and it succeeded in making this evocative name synonymous with the product . export orders from the middle east followed in 2004 which opened up the international market for this popular brand . pressed for capacity hll commissioned another manufacturing unit at the company s peroorkada plant in november 2007 raising its status to amongst the largest condom manufacturing facilities in the world . in march 2009 the first dedicated moods retail outlet moodsplanet was inaugurated in thiruvananthapuram as a one stop shop for the entire range of moods contraceptives . product edit the logo of the brand oo signifies the bonding between couples . it has diversified into several variants . the range includes close to twenty variants viz . ultrathin dotted and all night to different flavours which includes chocolate banana strawberry coffee and bubblegum ; and also scented condoms in fragrances such as rose jasmine and musk ; glow condoms ; xxx condoms with dots and ribs and as absolute xtasy extra long colored and skin . its first advertising campaign was popularly known as the moods please campaign and succeeded in making this evocative name synonymous with the product . later it came up with different advertising campaigns which include my man and your time your place your moods market growth edit the total condoms market in india in 2008 stood at 1143.90 million pieces source acnielsen field study of which the subsidized segment constituted 54 % and the commercial segment the balance 46 % . it is the commercial segment that is witnessing high growth rates . in 2008 alone it grew by a healthy 21.46 % . competitors edit with the increase in demand and growth in the industry today there are many players in the market which offers condoms . some of them are targeting commercial segments and the rest are targeting subsidized segment . different condom brands can be listed as durex kohinoor thril kamasutra manforce nirodh masti zaroor and ustaad in which some of them are targeting rural population and some of them are targeting the urban segment of the population . brand awareness strategy edit moods over the past has effectively used the tv print media and outdoor signages events sponsorships and public relations as tools for promoting the brand . more recently the internet has been introduced to touch base with the young net savvy audience . in respect to this it came up with its recently launched website 1 giving information on its new products and future launches as well as addressing concerns regarding contraception sexually transmitted diseases and sex related issues . since many people find it embarrassing to go to a shop and ask for condoms the website offers online shopping . see also edit kamasutra brand references edit http www.moodsplanet.com http www.lifecarehll.com page render reference social marketing http articles.economictimes.indiatimes.com 2011 12 07 news 30485791 1 hll lifecare m ayyappan brand psi research summary output tracking surveys round one december 2006 external links edit moods official site v t e condom brand names ansell condomi durex hot rod four seasons kamasutra lifestyles manix moods nyc safedom sagami trojan uses safe sex birth control social issues condom fatigue catholic church and aids history history of condoms julius fromm related topics condom machine female condom national condom day v t e major indian companies economy of india list of companies of india automotive ashok leyland bajaj auto eicher motors hero motocorp hindustan motors mahindra & mahindra tafe tata motors tvs aerospace and defence bharat electronics drdo hal ordnance factories conglomerates aditya birla adani avantha bajaj bharti essar essel gmr godrej gvk hinduja itc jaypee jindal kirloskar jsw l & t lanco mahindra muthoot murugappa ramoji reliance adag reliance rpg sahara shapoorji pallonji sun tata tvs torrent ub videocon wadia civil aviation air india indigo jet airways consumer goods and retail britannia industries dabur flipkart future group godrej consumer hindustan unilever itc nirma reliance retail tata global beverages energy and natural resources bharat petroleum cairn india chennai petroleum coal india gail essar oil hindustan petroleum indian oil corporation l & t national aluminum nhpc nmdc nlc ntpc oil india ongc power finance power grid rinl reliance infrastructure recl sci sesa goa suzlon energy tata power finance andhra bank axis bank bank of baroda bank of india canara bank central bank of india hdfc bank icici bank idbi bank ing vysya bank jammu & kashmir bank kotak mahindra bank lic mudra bank muthoot finance ltd punjab national bank sbi tamilnad mercantile bank union bank of india yes bank healthcare pharmaceutical & biotech aurobindo pharma cadila healthcare cipla glenmark pharmaceuticals dr. reddy s idpl iil lupin sun pharmaceutical manufacturing and heavy industries acc ambuja apollo tyres bengal chemicals and pharmaceuticals bhushan bhel dlf gammon india havells hcc hindalco india cements jindal steel jsw mrf sail tata steel ultratech information technology hcl technologies infosys tata consultancy services tech mahindra wipro media sun group the times group living media telecommunications aircel airtel bsnl idea cellular micromax mobile mtnl reliance communications tata communications benchmark fy 2015 16 revenues of over us 1 billion retrieved from https en.wikipedia.org w index.php title moods condoms & oldid 702331211 categories condomsindian brandshidden categories articles with a promotional tone from march 2013all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured 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