founded 1980 founder achille maramotti headquarters reggio emilia italy website marinarinaldi.com marina rinaldi is a ready to wear plus size women s clothing brand of the italian max mara fashion group one of the best known of the company s 35 different labels . 1 2 3 it has more than 300 stores worldwide 1 including ones located in the high fashion shopping districts of several major cities wilshire boulevard in beverly hills madison avenue in new york old bond street in london and corso vittorio emanuele in milan . citation needed contents 1 history 2 marketing 3 notes and references 4 external links history edit founded in 1980 marina rinaldi group takes its name from the great grandmother of the founder of max mara fashion group achille maramotti 3 who in 1850 owned a fashion atelier in reggio emilia italy . 4 since 1984 its collections have been available internationally from stores in such cities as paris tokyo moscow and d sseldorf . 5 until the founding of marina rinaldi there was no fashion group concerned with the fashion needs of curvaceous women . citation needed marketing edit a marina rinaldi store window from july 2011 marina rinaldi began advertising in 1981 . citation needed from its very first advertising campaigns developed together with emanuele pirella the brand developed a pioneering concept in an area where advertising aimed at plus size women was nonexistent . citation needed the first idea was to present a line of clothing that could satisfy the needs of women who had until then been neglected by fashion and stylists . citation needed marina rinaldi was the first to introduce the italian expression taglia comoda plus size literally comfortable size replacing the traditional term taglia forte outsize which had been used until then to describe this type of product . citation needed marina rinaldi has employed some of the world s most famous photographers in its advertising including arthur elgort peter lindbergh patrick demarchelier greg kadel and craig mcdean . citation needed the faces of the brand have included india hicks from autumn winter 1998 to autumn winter 2000 carr otis from spring summer 2002 to autumn winter 2003 and tatjana patitz from autumn 2009 . citation needed in 1991 mr characters the brand s house organ became the first italian magazine dedicated entirely to the demands and desires of curvaceous women citation needed and included not only fashion reports but also articles on design literature art cooking travel beauty and wellness . citation needed in 1992 450 000 copies of the first issue of this free semiannual magazine were distributed in english french and spanish translation at marina rinaldi stores worldwide . citation needed in july 2010 marina rinaldi collaborated with uk pop band temposhark using their songs joy and crime to promote their latest fashion campaigns . 6 in 2011 marina rinaldi launched mr denim collection the collection dedicated to jeans . 7 styles for 7 different fits with crystal renn curvy top model as the new testimonial . vogue interview in february 2012 melissa mccarthy wore marina rinaldi at the 2012 academy awards . 7 notes and references edit a b maxmarafashiongroup.com brands history & philosophy marina rinaldi . a b barbieri annalisa 2005 tycoon who pioneered off the peg designer clothes with his fashion label maxmara the independent london published 2005 01 24 retrieved 2008 04 09 max mara fashion group marina rinaldi . marina rinaldi dizionario della moda dellamoda.it registration required 1 oscars 2012 stars arrive . bbc news . 2012 02 27 . external links edit official site of the marina rinaldi retrieved from https en.wikipedia.org w index.php title marina rinaldi & oldid 682275588 categories italian brandsclothing brandshigh fashion brandshidden categories all articles with unsourced statementsarticles with unsourced statements from april 2010 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutschespa olfran aisitalianosloven ina edit links this page was last modified on 22 september 2015 at 17 44 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view