analysis media evaluation content analysis pr planning reputation management market research founded 1993 headquarters 140 old street ec1v 9bj london uk united states australia area served worldwide key people richard bagnall managing director paul hender media analysis director kristin wadge business strategy director michael ishmael it director jason weekes director of business development number of employees 200 parent the gorkana group website www.metrica.net metrica is a global media analysis media evaluation and pr planning consultancy and is now part of the gorkana group . headquartered in london the business was founded in 1993 . the company works in the fields of reputation management public relations measurement and content analysis . metrica is part of the gorkana group which incorporates durrants gorkana and metrica . the company specialises in analysing and measuring all forms of media including broadcast print online social media & cgm consumer generated media . metrica s head office is on old street close to the silicon roundabout in east london s tech city . the company employs over 200 staff and consultants across the globe and is retained by more than 150 organisations . it is a privately owned company . citation needed contents 1 history 2 operations and services 3 trade association membership 4 references history edit the business was founded in 1993 by mark westaby director of portfolio communications . since 1996 the company has been run by media analysis director paul hender and managing director richard bagnall . during the last 15 years it has grown from a startup company with three employees to a global company employing over 200 people . in october 2009 metrica was acquired by durrants a provider of media monitoring services . 1 in april 2010 durrants also acquired gorkana a media database and portal for prs and journalists . 2 the three companies together form the gorkana group . on 22 november 2010 durrants announced it has taken a stake in brighton based social media monitoring company brandwatch . 3 operations and services edit metrica offers the following services media evaluation social media monitoring social media measurement and evaluation pr planning market research and consultancy . trade association membership edit metrica is a founding member of the international association for measurement and evaluation of communication amec the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research . references edit pr week uk 26 october 2009 telegraph.co.uk 8 april 2010 yahoo finance 22 november 2010 retrieved from https en.wikipedia.org w index.php title metrica & oldid 729756738 categories consulting firms established in 1993hidden categories use dmy dates from january 2013all articles with unsourced statementsarticles with unsourced statements from july 2015 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 14 july 2016 at 10 13 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view