. for the electronica group see alpinestars band . this article has multiple issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article may need to be rewritten entirely to comply with wikipedia s quality standards . you can help . the discussion page may contain suggestions . august 2009 this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . may 2010 learn how and when to remove this template message learn how and when to remove this template message alpinestars type private industry motorsport clothing action sports clothing casual clothing founded 1963 founder sante mazzarolo headquarters asolo veneto italy number of locations 3 2010 key people gabriele mazzarolo website www.alpinestars.com alpinestars is a manufacturer of technical high performance protective gear 1 for motorcycle and auto racing motogp motocross formula one wec and nascar as well as action sports such as mountain biking and surfing . alpinestars also makes motorsports themed non sports clothing with fashion design centers in california and italy . the company s name comes from the english translation of the italian mountain flower stella alpina which grows high in the mountains around the area where the company was founded . founded in 1963 by sante mazzarolo in asolo italy the company started out making hiking and ski boots but quickly shifted its focus to making boots for motocross racing and road racing boots shortly thereafter . they sponsored motorsport world champions such as roger decoster kenny roberts and mick doohan . during the 1990s the company branched out into manufacturing all types of technical protective gear for motorcycling such as gloves jackets and full leather suits . the company has been headed by sante s son gabriele mazzarolo since 1993 . there areoffices in los angeles and tokyo while the original headquarters and main research & development facility remain in northern italy . alpinestars leather suits and protective gear are worn motogp world champions casey stoner and jorge lorenzo and world superbike champions ben spies and troy corser . alpinestars motocross gear is used by ama and world motocross champions marvin musquin tyla rattray david philippaerts christophe pourcel and ryan villopoto . in 2011 alpinestars developed the tech air race system an electronic airbag safety system that uses a data logging unit and dual charge inflation module . 2 it was used in the motogp and world superbike championships and was intended to eventually be worn by street riders . in june 2013 marc m rquez crashed at a speed of around 337 km h 209 mph while wearing the airbag suit and did not sustain serious injuries . 3 alpinestars developed flame and heat retardant nomex suits footwear gloves and underwear for formula one and nascar which has been worn by recent champions michael schumacher jenson button fernando alonso and jimmie johnson . top gear s the stig wears a white alpinestars race suit shoes and gloves . 4 alpinestars made mountain bikes until 1996 . 5 contents 1 sponsorships 1.1 nascar 1.1.1 primary sponsor 1.1.2 drivers associate sponsor 1.2 formula one 1.2.1 teams 1.2.2 drivers 1.3 gp2 series 1.4 motogp 1.4.1 teams 1.4.2 riders 1.5 former sponsorships 1.5.1 formula one 1.5.1.1 teams 1.5.2 riders 1.6 motorsport events 2 references 3 external links sponsorships edit nascar edit primary sponsor edit nelson piquet jr. drivers associate sponsor edit jeff gordon jimmie johnson kasey kahne dale earnhardt jr. danica patrick nelson piquet jr. kurt busch kyle busch travis pastrana formula one edit teams edit renault sport f1 team scuderia toro rosso sahara force india f1 team williams martini racing haas f1 team drivers edit kevin magnussen jolyon palmer daniil kvyat carlos sainz jr. sergio p rez nico h lkenberg felipe massa valtteri bottas romain grosjean esteban guti rrez gp2 series edit dams felipe nasr overalls lotus gp esteban guti rrez overalls ocean racing technology jon lancaster overalls motogp edit teams edit motogp movistar yamaha motogp monster yamaha tech 3 moto3 red bull ktm ajo motorsport riders edit motogp marc m rquez jorge lorenzo dani pedrosa andrea dovizioso maverick vi ales loris baz eugene laverty cal crutchlow aleix espargar moto2 danny kent miguel oliveira ratthapark wilairot thomas l thi jonas folger takaaki nakagami lex m rquez moto3 fabio quartararo enea bastianini jorge navarro jorge mart n mar a herrera ar n canet hiroki ono bo bendsneyder fabio di giannantonio former sponsorships edit formula one edit teams edit red bull racing brawn gp british american racing honda mercedes toyota racing lotus f1 team riders edit motogp casey stoner daijiro kato nicky hayden alex hofmann tohru ukawa carlos checa troy bayliss kenny roberts jr. kurtis roberts john hopkins mika kallio toni el as ben spies broc parkes h ctor barber scott redding motorsport events edit gp2 series gp3 series motogp references edit alpinestars . alpinestars . retrieved 2012 05 01 . alpinestars techair race suit available july 2011 2500 over the race replica hell for leather . hellforleathermagazine.com . 2010 04 30 . retrieved 2012 05 01 . by the numbers marc marquez s mugello crash bbc top gear who is the stig history of alpinestars bikes external links edit alpinestars alpinestars mountain bike archive retrieved from https en.wikipedia.org w index.php title alpinestars & oldid 728496466 categories sporting goods manufacturers of italycompanies established in 19631963 establishments in italyclothing brands of italyclothing companies of italymotorcycle safety gear manufacturerscompanies based in venetomotorcycling retailershidden categories wikipedia articles needing rewrite from august 2009articles needing additional references from may 2010all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages deutschfran aisitaliano polskisuomi edit links this page was last modified on 5 july 2016 at 20 18 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view