sport srl industry sporting goods founded 1946 founder emilio de marchi headquarters san vendemiano italy products cycling clothing website www.demarchi.com de marchi is a premium italian sportswear manufacturer and one of the oldest known cycling clothing brands . 1 its date of founding goes back to a few months after the end of world war ii in 1946 . 2 its founder emilio de marchi 1906 1992 was an athlete and manager for bottecchia a major professional cycling team of his time named after the great italian cyclist ottavio bottecchia . de marchi became instantly famous in the cycling world for the superior quality of the wool merino used to produce cycling jerseys and cycling shorts . it was also among the first cycling clothing manufacturers to introduce circular knitting construction technique that allowed the creation of more comfortable jerseys and buckskin leather obtained from softer chamois leather to make cycling short s pads as opposed to sheep that was more commonly used before . more recently in 1991 de marchi has been the first brand to patent and sell a high technology cycling pad . made completely in microfiber fabric anatomical heat formed shaped with air cooling silicone gel filling soft gel laid the basis for a more comfortable cycling ride to both professional and recreational athletes . in 2000 de marchi patented an innovative bikepad that acts as an elastic interface between the cyclist s body and the saddle which drastically reduced irritation and quickly became a standard in high quality cycling wear . de marchi has been uninterruptedly run by the same family since it was founded . 3 references edit bti to distribute de marchi apparel . bicycle retailer . 19 july 2009 . archived from the original on 24 march 2013 . de marchi history . bike radar . retrieved 16 october 2013 . de marchi family s tradition . de marchi . retrieved 23 january 2013 . retrieved from https en.wikipedia.org w index.php title de marchi clothing & oldid 649822670 categories sportswear brandsclothing companies of italy navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages italiano edit links this page was last modified on 4 march 2015 at 10 30 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view