troy limited type public traded as nasdaq hele founded 1968 in el paso texas headquarters hamilton bermuda el paso texas operational key people founder gerald jerry rubin products personal care electrical products revenue usd 1.45 billion 2015 2 number of employees 1 640 3 subsidiaries oxo international website www.hotus.com helen of troy limited is a publicly traded manufacturer of personal care electrical products under brands licensed from vidal sassoon revlon dr. scholl s sea breeze and vitapoint . it is also the parent corporation of oxo international and kaz . the company is headquartered in hamilton bermuda and its u.s. operations are headquartered in el paso texas . contents 1 history 2 company structure 3 brands 4 references 5 external links history edit the company started as a wig store in downtown el paso in 1968 . the company s foundation remains in hair appliances a business it entered in 1975 by first supplying hair salons with hair dryers and curling irons . it continues to sell to the professional hairstyling industry . 4 in 1980 the founder jerry rubin entered into a successful licensing agreement with vidal sassoon . since then the company s growth has come through years of acquiring rights to use well known national brands for its hair care products and other personal care products or by buying brands and companies outright . 1 those deals have made helen of troy a force in the personal care products market . the company underwent a notable tax inversion when it reorganized into a bermuda company in 1993 . 5 this inversion prompted new federal legislation tightening the rules on inversion which are colloquially known as the helen of troy rules . 6 in 2004 the company paid 273.2 million for oxo a new york designer and maker of household gadgets . 4 on jan. 03 2011 the company announced it has completed the acquisition of kaz inc. for 271.5 million . kaz made body thermometers humidifiers fans and other products mainly under the vicks braun and honeywell brands and it owned brands like stinger softheat and kaz . 4 7 in 2014 jerry rubin stepped down as ceo and was replaced by julien mininberg of the company s health care and home environment division . 1 company structure edit helen of troy s sales were expected to exceed 1.1 billion in 2011 and the el paso company s founder and ceo gerald jerry rubin sees the company getting even bigger in the future with more acquisitions of brands and companies . 4 helen of troy corporate office . the company s us headquarters is in a unique northwest el paso building where about 500 people work in corporate administration jobs product design and testing package design marketing and product distribution . most of helen of troy s hair care appliances and household gadgets are made in contracted factories in china . kaz also does much of its manufacturing in china . kaz also makes humidifiers and body thermometers in two factories in ju rez mexico which is to continue under helen of troy . shampoos and other liquid products are manufactured in the u.s. and south america . helen of troy consolidated the two companies offices in shenzhen china . the combined office has 177 employees who do engineering quality control logistics and other functions said michael cafaro executive vice president of manufacturing and new product development for helen of troy . the company also has offices in macau china and hong kong . brands edit helen of troy limited together with its subsidiaries designs develops imports markets and distributes brand name household personal care and healthcare home environment consumer products in the united states canada europe latin america and internationally . it operates in three segments personal care housewares and healthcare home environment . the personal care segment offers curling irons straightening irons hot air brushes hand held dryers hard and soft bonnet hair dryers hair setters facial care appliances foot care appliances hair clippers and trimmers hand held and lighted mirrors hair brushes hair styling implements decorative hair accessories liquid hair styling products conditioners shampoos liquid and or medicated skin care products fragrances deodorants and antiperspirants . the housewares segment provides food preparation tools and gadgets food storage containers cutlery household cleaning tools trash cans bathroom accessories storage and organization products and baby and toddler care products . the healthcare home environment segment offers thermometers blood pressure monitors humidifiers heating pads and hot cold wraps ; faucet mount water filtration systems pitcher based water filtration systems and refrigerator filters ; and air purifiers heaters fans humidifiers dehumidifiers and bug zappers . the company sells its products primarily through mass merchandisers drugstore chains warehouse clubs catalogs grocery stores specialty stores home improvement stores beauty supply retailers e commerce retailers wholesalers and various types of distributors as well as directly online to end user consumers . helen of troy s owned trade names include brut pert plus sure oxo vitalis infusium 23 final net visage n turel dazey caruso karina dcnl nandi epil stop isobel ammens condition 3 in 1 skin milk time block idelle pur hydro flask the company also markets professional hair and beauty care products under the following trademarks helen of troy hot tools hot spa salon edition revlon gallery series wigo references edit a b c el paso s helen of troy founder gerald rubin leaves 1 billion plus company el paso times . armental maria 2015 01 08 . helen of troy profit rises on strong sales . wall street journal . retrieved 2015 12 30 . helen of troy ltd profile . yahoo finance . retrieved 2015 06 19 . a b c d momentum new brands put el paso company helen of troy on path to 1 billion . el paso times . 2011 05 29 . retrieved 2013 06 26 . herzfeld mindy 16 june 2014 . news analysis what s next in inversion land . taxanalyst.com . retrieved 4 sep 2014 . http ww2.cfo.com accounting tax 2008 08 the rules that launched a thousand deals . missing or empty title help helen of troy limited announces closing of kaz inc. acquisition . prnewswire . external links edit helen of troy s corporate main site retrieved from https en.wikipedia.org w index.php title helen of troy limited & oldid 734322674 categories companies listed on nasdaqcompanies based in el paso texascorporate inversionshidden categories pages with citations lacking titlespages with citations having bare urls navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 13 august 2016 at 15 17 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view