written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2016 learn how and when to remove this template message mclaren automotive type private founded 1963 bruce mclaren motor racing 1989 mclaren cars 2010 mclaren automotive founder ron dennis headquarters mclaren technology centre woking surrey united kingdom area served worldwide key people mike flewitt ceo products sports cars revenue gb 475.5 million 2014 1 operating income gb 20.8 million 2014 2 owner bahrain government holding company 57 % ron dennis 11 % mansour ojjeh 11 % mclaren technology group 3.6 % 3 divisions mclaren special operations mclaren gt website cars.mclaren.com mclaren automotive is a british automotive manufacturer of luxury high performance sports cars . often referred to simply as mclaren the company is headquartered at the mclaren production centre mpc at the mclaren technology campus in woking surrey . contents 1 corporate performance 1.1 mclaren technology and production centres 2 history 2.1 origin and founder 2.2 company logo 3 product 3.1 mclaren naming strategy 3.2 sports series 3.2.1 570s coup 3.2.2 540c 3.2.3 570gt 3.3 super series 3.3.1 650s spider & coup 3.3.2 mclaren 675lt 3.4 ultimate series 3.4.1 p1 3.4.2 p1 gtr 3.5 legacy 3.5.1 m6gt 3.5.2 mclaren f1 3.5.3 12c coupe & spider 4 mclaren mercedes collaboration 4.1 mclaren slr p7 5 unreleased vehicles p8 p9 and p10 6 mclaren special operations 6.1 mso defined 6.2 mso bespoke 6.3 mso limited 6.4 mso heritage 6.5 mso programmes 7 mclaren gt 8 references 9 external links corporate performance edit with historic roots dating to 1963 and bruce mclaren motor racing mclaren automotive was launched in 2010 as a stand alone manufacturer . in 2014 mclaren automotive achieved revenue of 475 million and a pre tax profit of 15 million a 233 per cent increase on 2013 . 4 mclaren ended 2015 delivering 1 654 cars across 30 markets and creating new positions company wide . 5 as announced during the 2014 financial results the increase in production resource comes on top of added investments in research and development . in june 2015 mclaren announced r & d investment increased to 91.8 million . 6 mclaren s retail network includes 71 dealers world wide . growth was recorded across all four of the mclaren regional business units with asia pacific seeing the biggest change with 11 new retail locations opening across the region resulting in an 80 per cent rise in sales in 2014 . 7 accounting for more than 30 per cent of sales the north american market remains the largest for mclaren whilst europe and the middle east grew year on year by 10 per cent and nine per cent respectively . 8 mclaren technology and production centres edit the mclaren technology centre mtc officially opened in 2004 . 9 in 2011 the campus grew with the addition of the mclaren production centre mpc 10 where all mclaren road cars are built by hand . the two facilities are connected by a subterranean walkway with the mpc dug discreetly into the landscape to minimise its physical presence . designed by british architect lord norman foster the mclaren hq is an embodiment of the company s design and engineering expertise . 11 situated on more than a hundred acres the mtc curves around an artificial lake that helps cool the building and adjoining wind tunnel that is used for testing aerodynamic parts and set ups . 12 facilities include design studios laboratories and testing and production facilities for both mclaren racing and mclaren automotive 11 a cafeteria 13 a fitness centre and swimming pool . the mclaren technology centre boulevard is home to a collection of cars that document over 50 years of mclaren history starting with the 1929 austin 7 ulster in which bruce mclaren won his first race in 1954 . mtc is also home to over 500 mclaren racing trophies majority of which come from podium place finishes in f1 with the remaining consisting of a mix of indycar can am and off track awards . 12 history edit origin and founder edit mclaren automotive originates from mclaren racing established by bruce mclaren in 1963 . born in 1937 14 mclaren learned about cars and engineering at his parent s service station and workshop in his hometown auckland new zealand . by the age of 15 he had entered a local hill climb in an austin 7 ulster ; winning his first race in the car . 15 in 1958 mclaren arrived in the uk with the driver to europe scheme which was intended to help drivers from australia and new zealand to compete with those in europe . here his mentor jack brabham introduced him to cooper cars a small team based in surbiton surrey . following an auspicious start to his f2 career in 1958 mclaren joined the f1 team in 1959 . that same year he went on to win the us grand prix at the age of just 22 and 104 days making him the youngest grand prix winner at the time . 16 he stayed with cooper for a further seven years going on to win three more grands prix and countless sports car victories driving for jaguar aston martin and ford with whom he won the le mans 24 hours in 1966 . mclaren founded his own company in 1963 bruce mclaren motor racing . just one year later in 1964 he and his small team built the first true mclaren race car the m1a 24 of which were produced . its successor the m1b carried mclaren s nascent team into the inaugural can am canadian american challenge cup championship . over the duration of the can am series mclaren was the dominant victor with 43 victories almost three times more than its closest competitor porsche . 17 in 1965 the first mclaren f1 car the m2b made its debut at the monaco grand prix . bruce mclaren was keen to test his skills as an innovator designer and entrepreneur . his intention was to build the highest specification fastest and quickest accelerating road car in the world . the car a prototype m6gt registered obh 500h was light low and loud with an estimated top speed of 165 mph and a zero to 100 mph time of eight seconds . 18 the intention to build 250 production m6gt cars was never realised as bruce mclaren died while testing at goodwood in 1970 . in 1980 mclaren merged with ron dennis project 4 racing team . the merger brought back designer john barnard . barnard was interested in a material new to racing car design carbon fibre composite . carbon fibre was already used in aerospace applications but had never been applied to a complete racing car monocoque . mclaren pioneered the use of carbon fibre in motor racing with its new car the mp4 1 bringing new levels of rigidity and driver safety to formula 1 . 19 in august 1988 mclaren racing s ron dennis team principal and gordon murray technical director began to look at new opportunities for the company and in 1992 the first mclaren road car the mclaren f1 was launched 20 with a total production run of just 106 examples . following the brief collaboration with mercedes benz resulting in the mercedes benz slr mclaren mclaren automotive was re launched as a stand alone supercar manufacturer in 2010 . 21 the company launched the 12c in 2011 the 12c spider in 2012 22 and the limited run mclaren p1 went into production in 2013 . in keeping with its plan to introduce a new model each year the company unveiled the 650s in coup and spider form in 2014 and has unveiled the new sports series range comprising the mclaren 570s and 540c in 2015 . the brand continues to expand as mclaren posted its first operating profit of 12.4 m 23 in 2013 24 only the third year of vehicle production . this was followed in 2014 25 by a third consecutive year of growth in sales with 1 649 vehicles delivered via growing network of retailers in every major automotive market . mclaren intends to launch a new car or a derivative every year for the foreseeable future . company logo edit the first mclaren crest was designed in 1964 26 by michael turner the motorsport artist and close friend of bruce mclaren . the logo focused on a kiwi the national symbol of bruce s homeland new zealand . the more dynamic speedy kiwi was introduced in 1967 26 once again designed by michael turner to emphasize the higher speeds at which bruce s cars were racing . its colour palette featured a papaya orange which became known as mclaren orange and to this day features in the range of colours available on mclaren road cars . reflecting the sport s international growth the speedy kiwi disappeared in 1981 to be replaced by the mclaren international logo . 27 it was designed by raymond loewy and evokes a chequered flag . in 1991 the three chevrons of the logo were replaced by just one and the font was modernised . the revamped logo that first appeared in 1997 featured a streamlined speedmark which bares similarities to the vortices created by a mclaren s racing cars . to mark their move to the mclaren technology centre the mclaren logo was refined and updated in 2002 with a more modern design ; the now familiar speedmark was retained . product edit mclaren naming strategy edit mclaren launched its three tier product structure in 2015 introducing a new naming strategy that includes range names sports series super series and ultimate series and derivatives lt s and c followed by power output in ps . the move intends to take mclaren through its next decade of growth . the entry level sports series consists of the 570s coup and 540c coup ; the super series the core mclaren model range is made up of the 675lt and 650s both available in coup and spider derivatives ; and the most exclusive mclaren range is the ultimate series led by the mclaren p1 and p1 gtr . the lt badge worn by the 675lt stands for longtail . a longtail mclaren embodies the ethos of lighter weight increased power and improved driving dynamics just as the f1 gtr nicknamed longtail designed to do in 1997 . the s suffix of the 570s and 650s stands for sport underlying the levels of performance and engaging driving experience . finally the c or club entry level racing category highlights a more accessible and less extreme model in terms of character . sports series edit initially made up of the 570s coup and 540c coup 28 the sport series is the newest range added to the mclaren automotive line up joining the existing super series 650s coup and 650s spider and ultimate p1 and p1 gtr series . in january 2016 the 570gt joined the line up of the most accessible range in the brand s three tier model strategy . by the time the lineup is complete in 2017 the sports series is expected to account for two thirds of the total annual sales volume . 29 the mclaren sports series focuses on ultimate driver s engagement coupled with high performance and everyday usability . all cars in all series feature range feature carbon fibre chassis a trademark of mclaren road cars since the f1 . 570s coup edit mclaren 570s the first model in mclaren s sports series the 570s coup marks mclaren s move into the luxury sports car market for the first time . the 570s coup which was unveiled at the 115th new york international auto show in april 2015 30 utilises mclaren s lightweight carbon fibre monocell ii chassis and weighs 1 313