an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . september 2016 learn how and when to remove this template message naty type private industry ecological hygiene products founded stockholm sweden 1994 headquarters stockholm sweden key people marlene sandberg ceo products disposable diapers bibs bags wipes eco baby clothes website naty homepage naty develop and manufacture ecological eco hygiene products like disposable diapers bibs bags and wipes . company expertise is focused on the development of eco friendly material for usage in hygiene products . many of today s leading brands use material where less than 20 % is compostable while all naty products are 100 % renewable and more than 60 % of the material is compostable . with the use of renewable raw materials of agricultural origin and the biodegradation and compost ability of the products the impact on nature and the contribution to the green house effect is considerably less compared to when using conventional material . this is also a major part of naty s mission . contents 1 composition example 2 history 3 eco clothing line 4 references 5 external links composition example edit for diapers 60 % of the content is biodegradable and of biological origin . the back sheet of the naty diaper is a lamination of renewable biodegradable corn bio film and of natural tree pulp tcf pulp totally chlorine free tissue . the tissue in the lamination is made of natural tree pulp tcf pulp totally chlorine free with fsc certification . the printing colour on the diapers is certified by ok compost . certificate attesting to the fact that the printing ink is free of heavy metals injurious to health . naty has developed the compostable biodegradable corn bio film as well which is used in the lamination . the film is based on cornstarch and biodegradable polyester and is 100 % gm free . history edit nearly 20 years ago marlene sandberg found herself thinking about diapers and doing so on a regular basis . she was the mother of two boys and had a burgeoning sense of environmental awareness . it was during this period that marlene came across a swedish newspaper article reporting on the damaging effect that disposable diapers had on the environment . on average every swedish baby was responsible for a half ton of dirty diapers every year . so the diapers kept piling up due in part to the material in traditional disposable diapers being predominately oil derived plastic . after five years of hard work and research and development marlene formed naty and launched a biodegradable and environmentally friendly disposable diaper onto the market . this was followed by the launch of a line of baby care products ranging from skincare and wipes pull on pants to baby care diapers . eco clothing line edit in 2012 naty introduced a new product line . eco baby clothes . they are available via the naty webshop . the fabric used is thicker than most other on the market . the fabric weights 260 gram per square meter compared to the commonly used 160 grams . naty s choice of fabric gives a beautiful and more durable garment . for easier care and to avoid shrinking all garments are pre washed . the clothes also only have 100 % organic eco cotton and have won several awards . references edit green america solving the diaper dilemma nytimes.com swedish mother s company changes the diaper cbc news throw away diaper practically disappears after use veuve clicquot business woman award us patent 6183458 swedish patents se19940003577d 19941019 and se19940003577 19941019 external links edit official homepage retrieved from https en.wikipedia.org w index.php title naty & oldid 738952165 categories companies of swedenhidden categories articles with a promotional tone from september 2016all articles with a promotional tonepages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 september 2016 at 23 41 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view