called conesco direct life 1998 2001 type subsidiary industry finance and insurance founded 1968 headquarters philadelphia pennsylvania key people alex trebek spokesperson products insurance parent cno financial group 1997 present website www.colonialpenn.com colonial penn life insurance company is a philadelphia based life insurance company founded by philanthropist and aarp co founder leonard davis owned by cno financial group . colonial penn originally focused on people over 65 who became the origins of insurance provided through american association of retired persons now known as aarp 1 now has a marketing campaign is aimed at people between the age of 50 and 85 specializing in guaranteed acceptance whole life insurance . jeopardy host alex trebek commonly appears as a compensated endorser for colonial penn in advertisements . former endorsers include ed mcmahon lou rawls and joe theismann . utility holding company fpl group acquired colonial penn in 1985 . 2 fpl sold colonial penn to leucadia national in 1991 . 3 conseco bought colonial penn from leucadia in 1997 4 and in 1998 it was renamed conseco direct life to reflect conseco ownership . 5 in 2001 the name was changed back to colonial penn though according to the fine print at the end of colonial penn commercials today it is still banker s conseco life insurance company for residents of the new york state . references edit notes http articles.latimes.com 2001 jan 23 local me 15772 fpl group offers to buy insurance firm fpl group finds buyer for insurer colonial penn brings in 150 million conseco planning to acquire colonial penn youtube 1998 commercial conseco direct life formerly colonial penn life starring ed mcmahon external links edit official website v t e philadelphia area corporations including the delaware valley list of companies based in the philadelphia area philadelphia based fortune 500 corporations rank in the 2015 list comcast 43 aramark 207 crown holdings 318 delaware valley based fortune 500 corporations rank in the 2015 list amerisourcebergen 16 dupont 87 lincoln national 223 universal health services 324 campbell soup 342 ugi 349 burlington stores inc. 500 other notable philadelphia based businesses amoroso s beneficial bank chemtura day & zimmermann fmc corporation independence blue cross pennsylvania real estate investment trust pep boys philadelphia media network radian group urban outfitters notable philadelphia based professional partnerships ballard spahr blank rome cozen o connor dechert drinker biddle & reath duane morris morgan lewis & bockius pepper hamilton saul ewing white and williams other notable delaware valley based businesses actua corporation airgas alliedbarton ametek aqua america asplundh bentley systems brandywine realty trust boscov s carpenter technology cephalon chemours christiana care health system crozer keystone health system david s bridal epam systems enersys hamilton lane liberty property trust penn mutual penn national gaming rita s italian ice sei investments slm sungard susquehanna international group vanguard toll brothers triumph group unisys viropharma vishay intertechnology vwr wawa wilmington trust w. l. gore and associates wsfs bank notable delaware valley based us headquarters of foreign businesses aberdeen asset management ace agustawestland astrazeneca delaware investments glaxosmithkline ing group keystone foods sap america siemens medical shire pharmaceuticals subaru teva pharmacueticals td bank notable delaware valley based division headquarters of us corporations acme cerberus capital management centocor johnson & johnson colonial penn conseco delmarva power exelon gsi commerce ebay hercules ashland mab paints sherwin williams mcneil laboratories j & j neoware hewlett packard peco exelon qvc liberty media rohm and haas dow chemical sunoco energy transfer tasty baking flowers foods this philadelphia related article is a stub . you can help wikipedia by expanding it . v t e this article about a financial services corporation of the united states is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title colonial penn & oldid 743597300 categories insurance companies of the united statescompanies based in philadelphiaphiladelphia stubsunited states financial services company stubshidden categories all stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 09 57 . text is available under the 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