industry confectionery production founded 1923 founder sam born headquarters 1300 stefko boulevard bethlehem pennsylvania united states products candies website www.justborn.com just born is a privately held family owned bethlehem pennsylvania based candy company 1 that manufactures and markets a number of chewy candies including goldenberg s peanut chews hot tamales mike and ike peeps teenee beanee jelly beans and zours . marketing its products under the tagline a great candy isn t made ... it s just born the company was ranked as the 10th largest candy company in the united states as of 2013 . 2 contents 1 history 2 today 3 references 4 external links history edit russian immigrant sam born came to the united states in 1910 . in 1916 born was awarded the key to the city of san francisco for inventing a machine that mechanically inserted sticks into lollipops . in 1917 born opened a small retail store in brooklyn new york . he displayed in his store window an evolving line of daily made candy marketing its freshness with a sign that declared just born . the original company logo showed a baby resting in a candy measuring scale . sam born is also credited with the invention of chocolate sprinkles known as jimmies and the hard coating on ice cream bars . in 1923 born started his own manufacturing company in new york city . irv and jack schaffer born s brothers in law joined the company to help market and sell the confections . in 1932 3 the trio moved operations to bethlehem pennsylvania . the company took over a 4 story 224 396 sq. ft. building built in 1920 from a bankrupt printing company . sam born s son bob born joined the company in 1946 and would later become president for more than 30 years . he was part of the two man team that mechanized the marshmallow peeps forming process allowing a substantial increase in production leading just born to become america s largest manufacturer of seasonal marshmallow confections . in 1953 just born acquired rodda candy co. of lancaster county ; 4 manufacturer of jelly beans as well as a seasonal easter martello candy peeps . just born later mechanized the product manufacture broadened its marketing and ultimately created a candy with iconic year round appeal . 3 in 2003 just born purchased the goldenberg candy company retaining its philadelphia factory . just born originally rebranded goldenberg s peanut chews as a just born product under a new marketing campaign which deleted a reference to the name goldenberg . the company later reversed its marketing approach . 5 today edit just born continues to be family owned . currently the co ceos are mr. born s grandson ross born and nephew david shaffer . david yale is the current president and chief operating officer . the first just born retail store peeps and company opened in fall 2009 at national harbor maryland . in winter 2012 two more stores opened at the mall of america minnesota and the sands casino resort bethlehem pennsylvania . on september 2 2016 members of the bakery confectionery tobacco workers and grain millers international union local 6 voted to strike on sept. 2 after unanimously rejecting the company s most recent contract offer . most workers returned to their jobs on september 30 although no final agreement had been reached . 6 references edit andrew adam newman april 11 2012 . reviving two characters by tearing them apart . the new york times . nadia marblestone august 12 2013 . bethlehem s just born quality confections celebrates 90 years of candy making . lehigh valley live . a b dan sheehan october 14 2015 . you know you re from the lehigh valley if you ever had peeps in your easter basket . the morning call lehigh valley . andrew adam newman october 11 1999 . company is making more than a peep in the candy industry . bill bergstrom . andrew adam newman august 19 2012 . after failed identity change peanut chews reclaims its goldenberg s roots . the new york times . salamone anthony 2016 09 30 . just born workers returning to their jobs today . the morning call . retrieved 2016 10 05 . external links edit just born official web site . hot tamales official web site . peeps documentary v t e confectionery products of just born mike and ike hot tamales zours teenee beanee peeps peanut chews retrieved from https en.wikipedia.org w index.php title just born & oldid 743490889 categories just born brandschocolate companiescompanies based in northampton county pennsylvaniaamerican companies established in 1923confectionery companies of the united states1923 establishments in pennsylvaniamanufacturing companies based in pennsylvaniamanufacturing companies established in 1923privately held companies based in pennsylvania navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 9 october 2016 at 22 12 . text is available under the creative commons attribution sharealike license ; 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