not meet wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources zions direct news newspapers books scholar jstor free images december 2010 learn how and when to remove this template message zions direct brokerage type non bank subsidiary of zions bank a subsidiary of zions bancorporation public nasdaq zion industry financial services founded zions bancorporation salt lake city utah united states 1873 headquarters salt lake city utah usa key people w. david hemingway zions bancorporation evp capital markets and investments 1 products securities auctions bond trading equities trading website zions direct zions direct is an online broker dealer subsidiary of salt lake city utah united states based zions bank a subsidiary of zions bancorporation that specializes in offering securities for the self directed and fixed income investors . 2 zions direct allows clients to invest in stocks bonds mutual funds federal deposit insurance corporation insured certificates of deposit and exchange traded funds . clients invest online through a financial representative or by bidding on an auction platform . 3 zions direct and zions affiliates 4 work closely together to meet their customers investment and banking needs by providing money market checking and other banking products . 5 zions direct is regulated by the financial industry regulatory authority finra . 6 contents 1 zions direct auctions 2 see also 3 references 4 external links zions direct auctions edit on march 27 2007 zions direct announced it would begin using an auction platform to offer fdic insured cds . 7 the process allows investors to bid on securities prices or yields similar to the process used by the u.s. treasury . in addition to auctioning cds zions direct has also used the platform to offer medium term notes and the employee stock option valuation instrument esoars . as of april 15 2008 zions direct had sold more than 500 million in securities through their auction platform . 8 see also edit comparison of online brokerages references edit w. david hemingway profile zions direct description money show archived may 8 2014 at the wayback machine . zions direct auctions zions bancorporation companies zions direct cashlink archived may 16 2008 at the wayback machine . finra website archived may 16 2008 at the wayback machine . auction press release archived september 20 2007 at the wayback machine . market watch report external links edit official website zions direct auctions official website zions yahoo profile money show zions direct profile retrieved from https en.wikipedia.org w index.php title zions direct & oldid 738785765 categories financial services companies of the united statesonline brokerageshidden categories articles with wayback machine linksarticles with topics of unclear notability from december 2010all articles with topics of unclear notabilityofficial website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 september 2016 at 01 50 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view