please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . august 2010 learn how and when to remove this template message wbbr broadcast area tri state ny nj ct am branding bloomberg radio bloomberg eleven three o slogan wall street listens . the world listens . frequency 1130 khz sirius xm 119 first air date 1922 format financial news power 50 000 watts class a clear channel facility id 5869 transmitter coordinates 40 48 39 n 74 02 24 w 40.81083 n 74.04000 w 40.81083 ; 74.04000 coordinates 40 48 39 n 74 02 24 w 40.81083 n 74.04000 w 40.81083 ; 74.04000 callsign meaning bloomberg business radio owner bloomberg l.p. bloomberg communications inc. webcast listen live website www.bloomberg.com radio wbbr 1130 am is a class a clear channel radio station broadcasting at 1130 am in new york city . it airs bloomberg radio a service of bloomberg l.p. a financial news format offering local national and international news reports along with financial market updates and interviews with corporate executives economists and industry analysts . 1 the station s origins go back to 1922 as waam and 1925 as woda . the station was acquired in 1934 by businessmen milton biow and arde bulova who changed the call letters to wnew for the newest thing in radio . 2 2 a radio institution throughout the majority of the 20th century wnew was known for its music selection as well as its staff of radio personalities including martin block dee finch gene rayburn gene klaven ted brown and william b. williams . wnew is credited with pioneering the role of the disc jockey as well as for developing the modern morning radio show format and debuting the first all night radio show . in addition to its music and entertainment programming wnew featured an award winning news desk and became the voice of new york sports for its coverage of new york giants football games . 2 after years of declining ratings and management changes in the 1980s wnew was purchased by bloomberg l.p. in 1992 and changed call letters to wbbr . 3 another radio station used the call letters wbbr from 1924 to 1957 . formerly owned by the jehovah s witnesses it broadcast from staten island on 1330 khz . currently this station is owned by radio vision cristiana and it broadcasts from teaneck new jersey under the call letters wwrv . 4 contents 1 programming 1.1 non business programming 1.2 bloomberg radio simulcasts 2 history 2.1 1930s 1940s 2.2 1950s 1960s 2.3 1970s 1980s 2.4 1990s present 3 references 4 external links programming edit the original bloomberg radio news format divided each hour of the day into six 10 minutes segments each of which contained financial market updates business headlines traffic weather sports a human interest piece or a general updates about cultural happenings . 5 however by 2010 bloomberg radio had shifted from a headline service to a discussion based format in order to offer more in depth market and economic analysis . each day the station broadcasts more than 20 live interviews with economists market analysts authors and politicians on shows such as bloomberg surveillance with tom keene and ken prewitt which airs weekday mornings from 7 a.m to 10 a.m. 6 non business programming edit in addition to its business programming wbbr has radio broadcast rights to several of the national sunday morning news programs such as meet the press fox news sunday and this week and airs each of them twice on sundays . 6 wbbr serves as an overflow station for wfan and airs games from new york and new jersey teams mainly the new jersey devils brooklyn nets and new york mets when there are scheduling overlaps . wbbr is also the flagship station for the notre dame football isp sports radio network and carries st. john s basketball games . it provides westwood one s coverage of the annual masters tournament . wbbr was slated as the new york city affiliate for nbc sports radio upon its fall 2012 launch ; the station is not slated to carry any of the currently announced long form programs . 1 bloomberg radio simulcasts edit an audio simulcast of selected bloomberg radio programming is available from satellite radio providers xm radio and sirius radio . 7 additionally most programming is carried by dial global networks and syndicated by united stations radio networks to local radio stations across the country ; it is one of three stations kpig in freedom california and 660 the fan in new york city being the other two that are broadcast in this manner . 6 two separate radio stations became full time affiliates of bloomberg radio and are so mentioned and branded in many on air announcements ; boston am station wxks joined wbbr in the spring of 2013 and san francisco am station knew as of the fall of 2014 . both stations are owned and operated by iheartmedia inc. formerly clear channel communications but are branded as bloomberg radio and clear most of its programming . 8 though bloomberg radio is streamed live on bloomberg.com . 6 this is not the same broadcast schedule that is aired over the radio frequency am 1130 wbbr . the live stream is a totally different broadast . history edit 1930s 1940s edit wnew was acquired in 1934 by advertising executive milton biow and watch manufacturer arde bulova after the amalgamated broadcasting system failed and began selling off its radio stations . new york socialite bernice judis was hired as wnew s first general manager . 2 2 as a small independent radio station wnew lacked the funds larger networks columbia broadcasting system mutual broadcasting system and the national broadcasting company used to produce daily programming common for that time such as comedy shows soap operas and dramatic programs . however judis was not discouraged and even welcomed the opportunity to develop her own schedule of innovative programming that included playing recordings of popular music throughout the day creating the first all night radio show milkman s matinee and cultivating a line up of popular morning radio show personalities . 2 5 in 1935 wnew pioneered the concept of a disc jockey when staff announcer martin block needed to fill time between news bulletins during his coverage of the lindbergh kidnapping trial of bruno hauptmann . block did not have access to a live orchestra to play music during the breaks as most network stations did so he played records instead . 9 10 soon afterward he piloted a 15 minute experimental show called the make believe ballroom during which he played records from popular bands and singers posed as a live performance in an imaginary ballroom . during block s tenure as host of make believe ballroom the show attracted 25 % of the listening audience in new york city . the show continued in sporadic runs until the station s end in 1992 . 2 8 in 1936 as the popularity of recorded music grew wnew was the defendant in a lawsuit initiated by bandleaders paul whiteman sammy kaye and fred waring claiming that the playing of records on radio broadcasts was undermining performers network contracts which often called for exclusive services . the court ruled that wnew after purchasing each record was allowed to broadcast it regardless of the resistance from artists . wnew s victory subsequently authorized radio stations across the country to start playing recorded music and brought about the modern radio programming landscape . 2 13 in 1942 judis set up a broadcast desk at the new york daily news and wnew became one of the first stations to carry hourly newscasts something that would become commonplace in the industry over the next fifteen years . 2 22 the station ended its association with the daily news in 1958 and went on to build its own news department with 13 reports and writers . 3 1950s 1960s edit boris karloff hosted a weekly children s radio program on wnew in the early 1950s . the program also became popular with adults . through the 1950s and 1960s wnew s programming was largely based on a low key personality driven format with a line up of deejays whose approach to radio evolved into what today might be termed shock jock radio . dee finch teamed up with gene rayburn and later gene klavan on a long running morning show anything goes that often playfully mocked its own advertisers who in turn were still eager to have their products touted on the popular show . 3 during this time pop music was dividing between rock and roll and popular standards . some stations moved to a predominantly rock and roll format and became known as top 40 station where the most popular songs were played frequently while others played popular standards with later some softer rock and roll sounds earning the name middle of the road mor stations . at wnew deejays ted brown al collins and william b. williams helped define the mor musical character of wnew lending their own professionalism and elegance to popular standards programming that included frank sinatra nat king cole dean martin johnny mathis pat boone patti page bobby darin ray charles tony bennett bing crosby mills brothers mcguire sisters perry como among others . by the mid 1960 s artists like bobby vinton connie francis wayne newton steve lawrence andy williams among others were added . also softer songs by artists like elvis presley the beatles the association petula clark fifth dimension among others were added . the station also played a couple big band songs from the 1930s and 1940s per hour . 10 beginning in 1965 wnew cut back on big bands playing them only occasionally . they also cut back on standards artists still playing them a third of the time . the airstaff was ordered to stop playing standards and big bands from their own personal collections and were ordered to remove them from the station . wnew focused more on soft rock and played more charting hits on the adult contemporary charts . the independent news desk at wnew flourished in the late 1950s and early 1960s and was considered the most elaborate news operation at an independent radio station during that time . wnew sent reporters around the world to places like cuba to interview fidel castro and to africa to interview medical missionary albert schweitzer . 3 in 1960 the station won a peabody award and an associated press award for the best regularly scheduled news program in new york . 2 40 aerospace author martin caiden anchored live broadcasts for wnew of early american space launchings in the 1960s actually traveling to cape canaveral to report on site . long time general manager bernice judis left wnew in 1959 and was replaced by john van buren sullivan who is best known for starting the station s affiliation with the new york giants football team in 1960 . since home games were blacked out on television as much as 60 % of the new york radio audience relied on wnew for play by play game coverage . wnew broadcast giants games and later mets rangers and knicks games as the voice of new york sports for more than 30 years until it was sold to bloomberg l.p. in 1992 . 2 43 1970s 1980s edit the 1960s and 1970s marked a period of programmatic confusion for wnew as listeners musical tastes continued to evolve and the station struggled to maintain an adult pop standards audience that was being replaced by an expanding youth market . in an effort to attract young listeners wnew continued to air softer top 40 hits as well as adult contemporary hits despite resistance from established deejays like williams who helped build wnew s pop standards tradition . in