meet wikipedia s quality standards . no cleanup reason has been specified . please help improve this article if you can . june 2009 learn how and when to remove this template message laticrete international inc. type private family owned industry construction founded 1956 headquarters bethany connecticut united states key people dr. henry m. rothberg founder ; david rothberg ceo chairman ; henry b. rothberg co owner senior vice president products laticrete latapoxy spectralock hydro ban drytek permacolor l & m construction chemicals hp spartacote polyaspartic coatings website http www.laticrete.com laticrete international is a family owned global manufacturer of construction supplies . with headquarters in bethany connecticut laticrete manufactures on six different continents specializing in the development of latex fortified portland cement based mortars adhesives and grouts for the installation of ceramic and porcelain tile glass mosaics and stone . the laticrete product line also includes waterproofing anti fracture sound deadening membranes floor warming surface preparation and concrete construction chemicals . contents 1 history 2 production 3 decorative products 4 management 5 headquarters 6 references 7 external links history edit laticrete was founded in 1956 by dr. henry m. rothberg a chemical engineer . realizing that the installation methods used for tile and stone were outdated dr. rothberg began a research and development program in partnership with uniroyal chemical in naugatuck connecticut . the program led to the introduction of latex to traditional portland cement based mortar resulting in a lighter more flexible system for installing tile and stone products . this research became the foundation for the thin bed method of installing tile and stone . the thin bed method involves the application of thin set adhesive mortars a product of the research with a notched trowel . 1 at the time this was a new alternative to the thick heavy mortar beds traditionally used by flooring contractors . 2 production edit the company s products are manufactured and distributed worldwide in the commercial and consumer channels . laticrete manufactures dry mortars latex and epoxy products which include tile and stone adhesives grouts pointing mortars latex additives self leveling underlayments as well as waterproofing anti fracture and sound deadening membranes . internationally laticrete products are serviced by manufacturing facilities in australia norway india the united arab emirates uae singapore and china . laticrete shanghai building material co. ltd in the songjiang district of shanghai represents the first wholly owned laticrete manufacturing facility outside the united states . laticrete has additional facilities in mexico costa rica italy netherlands cyprus israel and the united kingdom . in the united states laticrete manufactures at seven locations in connecticut north carolina florida texas indiana california and oregon . 3 decorative products edit since 2011 laticrete has expanded its restoration and decorative product line through strategic acquisitions and partnerships . in january 2014 laticrete acquired l & m construction chemicals inc. 4 a producer of a diverse line of concrete construction chemicals including coatings sealers construction grouts patch and repair mortars and color hardeners for polished concrete . the l & m acquisition followed the 2011 acquisition of drytek flooring solutions llc 5 and formation of the laticrete supercap llc joint venture . 6 in addition to acquisitions the company has engineered and produced in state of the art iso 9001 2008 certified facilities a broad product portfolio including an extensive line of independently certified low voc sustainable products . in early 2013 laticrete introduced the hydro ban shower system product line including pre sloped linear shower pans preformed benches preformed shelves and a variety of drain options providing a complete hydro ban line of waterproofing products that allow for high quality rapid shower installations . laticrete also recently expanded its radiant heating offering by introducing laticrete floor heat wire . clear seas research an independent market research firm gave laticrete top marks among manufacturers for service support training and product performance in its new 2013 cleareport on tile and stone installation contractor market survey . 7 management edit in the early days laticrete was managed by dr. henry m. rothberg and his wife lillian . dr. rothberg has since passed on ownership and management responsibilities to two of his sons . as co owners david rothberg chairman ceo and henry b. rothberg senior vice president of training oversee the day to day operations . headquarters edit on june 24 2008 laticrete announced the grand opening of a new 24 million corporate campus in bethany ct where the company has been headquartered for over 30 years . the campus features a new 32 000 square foot 3 000 m2 office and training facility as well as a 2 000 square foot 190 m2 fitness facility for employees . references edit requirements for the thin bed method pdf . laticrete international inc. retrieved 22 march 2011 . delauro representative rosa nov 14 2006 . tribute to laticrete international inc. as they celebrate their 50th anniversary . congressional record . 152 17 22008 . retrieved 19 may 2011 . http www.laticrete.com architects products fullproductcatalogs northamericaproductselectioncatalog tabid 1864 default.aspx http www.prnewswire.com news releases laticrete expands restoration and decorative product lines with acquisition of lm construction chemicals 238588711.html http www.floordirectory.com news laticrete announces aqcquisition of drytek flooring solutions.htm http www.fcnews.net 2011 06 laticrete forms partnership with supercap clear seas research . 2013 cleareport on tile and stone installation contractor market study . survey . 2013 . external links edit official website laticrete supercap website drytek website l & m construction chemicals website architectural details product catalogs retrieved from https en.wikipedia.org w index.php title laticrete international & oldid 743941826 categories bethany connecticutmanufacturing companies based in connecticuthidden categories articles needing cleanup from june 2009all articles needing cleanupcleanup tagged articles without a reason field from june 2009wikipedia pages needing cleanup from june 2009 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable 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