telecommunication predecessor toptv founded may 1 2010 2010 05 01 headquarters woodmead gauteng south africa products direct broadcast satellite slogan rise up south africa website www.starsat.co.za footnotes references on digital media starsat south africa is a subsidiary of the chinese satellite television provider startimes operating in south africa that began broadcasting on 1 may 2010 . 1 starsat is owned by on digital media 2 who were granted a pay tv license by icasa in september 2007 . 3 on digital media is 20 % owned by tv satellite operator ses and 20 % owned by china s startimes . 4 starsat s service is aimed at the lsm 6 9 demographic targeting middle class viewers . until 31 october 2013 the service was known as toptv . 5 contents 1 history 2 broadcast and reception 3 see also 4 references 5 external links history edit toptv logo on digital media pty ltd began broadcasting on 1 may 2010 as toptv . 1 on 30 april 2013 shareholders of on digital media odm starsat s parent company voted to approve startimes taking over a 20 % share of odm . by doing so startimes effectively acquired a 65 % economic interest in odm . 4 the vote also included adoption of a business rescue plan . 5 the starsat brand replaced toptv and was officially launched on 31 october 2013 . 5 the new packages and channels associated with the new brand were made available on 1 december 2013 5 6 broadcast and reception edit starsat services are broadcast via satellite using the ses5 satellite at the 5 e orbital position and 3 of the six 36 mhz transponders in the sub saharan africa ku band beam providing coverage of the whole sub saharan africa region . 7 transmissions are in the dvb s2 mpeg 4 digital tv format with reception using a simple set top box with a pvr receiver slated for later in 2011 . see also edit astra 4a broadcasting satellite astra 5 e orbital position ses satellite operator astra satellite family mx1 references edit a b toptv launch rise up south africa press release . on digital media . 29 april 2010 . retrieved january 2 2014 . on digital media website . retrieved 15 may 2010 . de lanerolle indra 2011 . convergence and regulation in south africa in search of a new public interest paradigm . info . 13 3 47 63 . a b more delays in store for toptv as shareholders head to court . city press . 22 october 2013 . retrieved january 2 2014 . a b c d goodbye toptv hello starsat press release . tvsa . october 31 2013 . retrieved january 2 2014 . about us . starsat . retrieved january 2 2014 . astra 4a . ses . retrieved january 26 2012 . external links edit starsat website on digital media website startimes website ses website retrieved from https en.wikipedia.org w index.php title starsat south africa & oldid 741620676 categories television stations in south africatelevision in south africadirect broadcast satellite servicesmedia in johannesburg navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages afrikaans edit links this page was last modified on 28 september 2016 at 17 17 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view