health clubs founded 2010 2010 founder madonna guy oseary mark mastrov headquarters united states area served worldwide products gyms fitness programs dvd series divisions berlin germany mexico city mexico milan italy moscow russia rome italy santiago chile st. petersburg russia sydney australia website www.hardcandyfitness.com hard candy fitness is a series of fitness centres which are a partnership between madonna her manager guy oseary and mark mastrov the founder and ceo of 24 hour fitness . founded in 2010 the venture now has centres in berlin 8 clubs mexico city moscow rome santiago st. petersburg and sydney . in 2012 madonna released a dvd series addicted to sweat in association with her personal trainer nicole winhoffer . the motto for the company is harder is better and the company s name is a reference to madonna s 2008 studio album hard candy . contents 1 history 2 locations 3 dvd series 4 references 5 external links history edit the fitness clubs were founded in 2010 and are a partnership between madonna her manager guy oseary and new evolution ventures nev . an initial meeting between mark mastrov the innovator behind 24 hour fitness and nev and oseary was held in early in 2008 . with mastrov s partner jim rowley of nev craig pepin donat the vice president of marketing and development along with madonna and oseary they created the business venture . 1 the first club opened in mexico city in november 2010 with madonna visiting the gym on the 29th for the official launch . 2 since then the company has opened clubs in russia australia and chile . in january 2013 it was announced that a sixth fitness club would be opened in rome italy in may . 3 in june 2013 it was announced that a seventh fitness club would be opened in berlin germany in september . 4 locations edit opening region country city address 2015 october europe italy milan via parini 1 20121 2015 march europe germany f rth rudolf breitscheid stra e 5 2014 february north america canada toronto aura building 382 yonge street 4th floor toronto on canada m5b 1s8 2014 january europe italy rome viale romania 22 00197 roma 2013 october europe germany berlin truman plaza clayallee 171 177 14195 and 7 other locations by late 2014 6 2013 august europe italy rome via capo d africa 5 00184 hcf colosseo 06 70490452 hcf parioli 06 8075577 2012 september oceania australia sydney 48 druitt street sydney nsw australia 2000 2012 july south america chile santiago araucano park araucanian presidente riesco 5330 las condes 2011 december eurasia russia moscow b.kislovskiy per 9 2011 july eurasia russia st. petersburg petrogradskaya nab . 18 197046 2010 november north america mexico mexico city bosque de duraznos no. 47 col. bosque de las lomas . 52457550 y 51 source 7 dvd series edit the enterprise launched a dvd series addicted to sweat in 2012 . they feature the exclusive programs created by madonna and demonstrated by her personal trainer nicole winhoffer . the videos were previously available only at the fitness clubs . 8 the following are included in the addicted to sweat series volume 1 dance get sweat structured like a dance class winhoffer breaks down all steps in this tutorial style dvd . volume 2 jaw breaker towel slippery when wet a unique total body conditioning workout that targets every muscle during a short intense routine that pays special attention to abs core arms chest and back . volume 3 dance wet wet wild building from volume 1 featuring more diverse moves that increase the power of the workout . volume 4 jaw breaker chair dripping wet chair and the floor workout aimed at sculpting toning and tightening the entire body . references edit madonna to open hard candy fitness centers around the world . madonna.com . 2010 10 25 . retrieved 2013 01 01 . lee joyce 2010 10 26 . madonna to open hard candy gym chain . cbs news . retrieved 2010 11 11 . capiaghi alice 2010 10 25 . madonna fitness in rome . vogue italia . retrieved 2013 01 02 . capiaghi alice 2013 06 03 . hard candy fitness http www.hardcandyfitness.com en off the press press releases madonna to open hard candy fitness in berlin . retrieved 2013 06 03 . missing or empty title help http www.hardcandyfitness.de fitness club.html http www.hardcandyfitness.de fitness club.html hard candy fitness the club . hard candy fitness official website . retrieved 2013 01 01 . madonna s hard candy fitness launches first fitness dvd series addicted to sweat . pr newswire . 2012 09 05 . retrieved 2013 01 01 . external links edit official website v t e madonna albums artists influenced awards books covers cultural impact fashion brands films performances records singles songs tribute albums unreleased songs videos works on madonna studio albums madonna like a virgin true blue like a prayer erotica bedtime stories ray of light music american life confessions on a dance floor hard candy mdna rebel heart compilation albums like a virgin & other big hits you can dance the immaculate collection something to remember ghv2 remixed & revisited celebration the complete studio albums 1983 2008 soundtrack albums who s that girl i m breathless evita music video releases madonna justify my love the immaculate collection the video collection 93 99 celebration the video collection live releases madonna live the virgin tour ciao italia live from italy blond ambition world tour live truth or dare in bed with madonna the girlie show live down under drowned world tour 2001 i m going to tell you a secret the confessions tour sticky & sweet tour mdna world tour concerts and tours the virgin tour who s that girl world tour blond ambition world tour the girlie show world tour drowned world tour re invention world tour confessions tour sticky & sweet tour the mdna tour controversy rebel heart tour madonna tears of a clown films directed filth and wisdom w.e. secretprojectrevolution documentaries truth or dare in bed with madonna i m going to tell you a secret i am because we are television madonna on late show with david letterman super bowl xlvi halftime show books sex the english roses companies and brands maverick raising malawi hard candy fitness truth or dare by madonna works about madonna madonna an intimate biography madonna pre madonna she s madonna madonna like an icon through the wilderness the power of madonna soundtrack strike a pose related articles breakfast club guy ritchie like a surgeon madonna as a gay icon madonna studies madonna wannabe radio 1 madonna controversy sean penn book category portal retrieved from https en.wikipedia.org w index.php title hard candy fitness & oldid 737767517 categories madonna entertainer health clubshealth clubs in the united stateshidden categories pages with citations lacking titlespages with citations having bare urls navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured 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