for the band see kbb band . for the record label see kbb records . kelley blue book co. type subsidiary of cox automotive industry information services e commerce software automotive founded 1926 headquarters irvine california key people les kelley buster kelley steve lind president 1 parent cox automotive 2 website http www.kbb.com kelley blue book is an irvine california based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry . 3 4 5 6 7 8 9 the company is part of cox automotive a unit of atlanta ga based cox enterprises . contents 1 history 2 sponsorship 3 services 4 recognition 5 references 6 external links history edit the company began as the kelley kar company founded by les kelley in 1918 . 5 8 10 kelley started the company with three model t fords . 11 his younger brother buster worked with kelley as a lot boy . 11 by using data collected from the dealership kelley published the company s first blue book in 1926 which became a standard guide in automotive trade in determining car value . 8 9 11 kelley blue book was formed in 1926 and the kelley family continued its dealership business in southern california for several decades . 5 8 11 by the 1960s the company moved from a car dealership to a specialty publisher and focused on the production of its automobile price guide . 8 in 1995 kelley blue book created its company website which contained tips and pricing information from its hardcopy guide . 12 in december 2010 kelley blue book was purchased by autotrader.com . 5 6 13 after its acquisition the company operated as a subsidiary of autotrader.com inc. 14 in 2013 the company formed an alliance with bitauto holdings ltd. to expand into china . 15 sponsorship edit in 2014 kelley blue book signed a two year agreement with hendrick motorsports to be a primary sponsor of dale earnhardt jr. s no. 88 chevrolet ss nascar sprint cup series team . 16 17 services edit the company reports market value prices for new and used automobiles of all types as well as motorcycles . 18 for both new and used automobiles kbb provides a fair market range and fair purchase price based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change . 19 20 for new automobiles kbb also provides information about a car s msrp and dealer invoice price . 21 for used cars kbb provides retail value certified pre owned value trade in value and private party value . 22 23 kelley blue book also offers expert and consumer vehicle reviews and ratings and 5 year cost to own information for new cars . 24 25 recognition edit in 2012 2014 harris poll recognized kelley blue book as the online auto shopping brand of the year . 26 27 in addition the company received a webaward in the automotive category of outstanding website for two consecutive years . 28 references edit christopher seward 5 august 2014 . new presidents named for autotrader.com kelley blue book . ajc.com . retrieved 21 september 2014 . fred meier 21 august 2014 . cox creates wholesale retail auto sales giant . usa today . retrieved 21 september 2014 . sabah karimi 10 september 2014 . 7 things you must do before buying a used car . u.s. news & world report . retrieved 21 september 2014 . kbb chevrolet impala tops comfortable cars list . florida times union . 22 august 2014 . retrieved 21 september 2014 . a b c d kelley blue book profile . bloomberg businessweek . retrieved september 24 2013 . a b autotrader.com buys kelley blue book . wall street journal . october 26 2010 . retrieved september 24 2013 . hirsch j. september 22 2011 . kelley blue book warns of impostor website . los angeles times . a b c d e kelley blue book tests the world wide web as a distribution source . new york times . october 28 1996 . a b robert duffer may 21 2013 . fuel efficient vehicles fill out best family cars list for 2013 . chicago tribune . retrieved september 24 2013 . jeff glucker may 26 2011 . kelley blue book has a new look . auto . retrieved september 24 2013 . a b c d used car innovator invented the blue book . the globe and mail . december 11 2001 . kristen schott 26 october 2010 . autotrader.com buys kelley blue book . oc metro . retrieved 30 july 2014 . shira ovide october 26 2010 . kelley blue book sold at near mint condition . wall street journal . retrieved september 24 2013 . li s. october 27 2010 . autotrader plans to buy kelley blue book ; terms of the deal which requires regulatory approval are not disclosed . la times . clough richard november 9 2013 . kelley blue book to expand into china . the orange county register . p. business 1 . first time nascar sponsor joins earnhardt s no. 88 . nascar.com . 13 february 2014 . retrieved 30 july 2014 . kelley blue book to sponsor dale earnhardt jr. . hendrick motorsports . 13 february 2014 . retrieved 30 july 2014 . kirsti correa march 1 2012 . irvine based kelley blue book partners with cyclechex to offer used motorcycle information . oc metro . retrieved september 24 2013 . kbb launches price advisor tool . f & i magazine . 15 october 2013 . retrieved 30 july 2014 . kelley blue book debuts new car pricing tool . socal tech . 15 october 2013 . retrieved 30 july 2014 . kelley adds certification to its used vehicle listings . automotive news . june 24 2002 . kbb report fair purchase price data shows vehicle segments worth buying used . business fleet . 19 february 2013 . kbb rolls out range based pricing for used values . auto remarketing . 20 may 2014 . jonathan welsh 30 july 2012 . kelley blue book launches first consumer tv ads video . the wall street journal . retrieved 30 july 2014 . mackenna waterhouse 31 july 2012 . kelley blue book launches national television ad campaign . oc metro . retrieved 30 july 2014 . 2013 harris poll equitrend rankings . harris interactive . retrieved september 24 2013 . kbb.com earns brand of the year three years running . yahoo finance . 12 june 2014 . retrieved 30 july 2014 . kara vaporean october 3 2012 . kelley blue book wins webaward for second consecutive year . oc metro . retrieved september 24 2013 . external links edit official website v t e cox enterprises daily newspapers the atlanta journal constitution austin american statesman dayton daily news journal news the palm beach daily news the palm beach post the springfield news sun weekly newspapers active dayton today s pulse cox radio kcyy kglk khpt kiss fm kjsr kkbq kkyx kono kono fm krav fm krmg krmg fm ksmg ktht ktkx kwen walr fm wape fm wbab wbli wcfb wdbo wdbo fm wduv wedr wezi wfez wflc wgau wgmg whfm whio whio fm whko whpt whqt wjgl wmmo wngc wokv wokv fm wpoi wpup wpyo wrfc wsb wsb fm wsbb fm wsrv wsun wwka wwrm wxgl wxkt wxxj wzlr cox television abc affiliates wftv wsb tv wsoc tv cbs affiliates kiro tv whio tv wjax tv 1 fox affiliates koki tv wfox tv wfxt whbq tv independent stations waxn tv wrdq mynetworktv affiliates kmyt tv wfox dt2 2 nbc affiliate wpxi cable channels 4sd cox sports television the cox channel cox target media savings.com valpak cox automotive alliance inspection management autost autotrader.com 98 % kelley blue book bitauto central dispatch dealer auction.com dealer.com dealertrack deal shield home net automotive incadea jingzhengu mahindra s first choice manheim auctions motors.co.uk nextgear capital ready logistics rms automotive vauto vinsolutions xtime other assets cox communications kudzu.com 1 cox media group operates this station under an lma with bayshore television llc . 2 this subchannel holds a secondary affiliation with me tv . retrieved from https en.wikipedia.org w index.php title kelley blue book & oldid 729140851 categories companies based in irvine californiaautomobile magazinescox enterprises navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages nederlands edit links this page was last modified on 10 july 2016 at 05 27 . text is available under the creative commons attribution sharealike license ; 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