dmrc industry technology founded 1995 founder geoff rhoads headquarters 9405 sw gemini dr beaverton oregon united states area served worldwide key people bruce davis ceo revenue us 35 million 2013 1 number of employees 170 2 website www.digimarc.com digimarc is a digital watermarking technology provider enabling embedding of information into many forms of content including printed material audio video imagery and certain objects . digimarc technology provides solutions for media identification and management counterfeit and piracy deterrence and digital commerce . 3 4 contents 1 history 2 products 2.1 digimarc barcode 2.2 digimarc discover mobile sdk 2.3 digimarc for images 3 see also 4 external links 5 references history edit digimarc was founded by geoff rhoads an astrophysicist with a background in deep space imaging . the initial inspiration for the company came while rhoads was photographing images of the planet jupiter . he felt that his digital images were vulnerable on the internet even with copyright protection . 3 in 1996 after initial venture funding 5 digimarc released its first product a digital watermarking plug in bundled with adobe photoshop corel and micrografix . 6 after a second round of venture funding and increased investments in research and technology digimarc signed a multi year contract with a consortium of central banks . citation needed digimarc has developed a drm system used on bank notes of several countries . developed for the central bank counterfeit deterrence group the system embeds various hidden patterns into banknote designs which are detected by code included in several popular image editing programs including adobe photoshop and paint shop pro . 7 digimarc s system blocks users from opening images identified as bank notes . in 2001 digimarc acquired the id systems assets of bankrupt polaroid corporation and established digimarc id systems llc . 8 the acquisition gave digimarc the resources to develop idmarc a secure driver license technology eventually adopted by 37 state dmvs . 8 in august 2008 digimarc completed the sale of its id card business to rival l 1 identity systems . 9 the new digimarc corporation consists solely of its digital watermarking business and reincorporated as an oregon company . 10 11 digimarc sold off the majority of their patents to intellectual ventures in 2010 for 36 million plus a portion of any future patents digimarc is granted . 12 the licensing deal helped increase revenue and profits the next year when the company earned 639 000 on revenues of 8.6 million in the third quarter . 13 in 2012 digimarc acquired attributor corp. a company specializing in services protecting ebooks from piracy . 14 in january 2014 digimarc set a new guinness world record for fastest time to scan and bag 50 items at the national retail federation s annual convention & expo retail s big show 2014 . with a guinness world record adjudicator present company representatives scanned and bagged 50 items featuring the newly released digimarc barcode in 51.91 seconds bettering the previous record of 75 seconds . 15 in january 2015 digimarc disclosed wegmans as their first retail customer . wegmans has enhanced products from their private label in all 85 of their stores . 16 in september 2015 digimarc was honored with an emmy award for technology & engineering . the award for steganographic technologies for audio video acknowledges digimarc for engineering creativity in the company s work in the entertainment industry . 17 products edit this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . january 2016 learn how and when to remove this template message digimarc barcode edit digimarc barcodes are an imperceptible pattern that can be embedded into all marketing materials including packaging displays ads in magazines circulars radio and television . the pattern is not visible to people but mobile devices pos image scanners and other computing technologies can read them . this pattern contains the same global trade identification number gtin data currently carried in the product s upc ean symbol and is repeated multiple times over the entire package . with support for digimarc barcodes in audio virtually any recorded sound can be enhanced with an inaudible signal allowing identification and interaction by the digimarc discover platform . digimarc discover mobile sdk edit the digimarc discover software development kit sdk enables application developers to build mobile apps ios android that enable consumers to scan product packages and virtually any media with smartphones and tablets to discover more information . the sdk features proprietary optimizations for scanning the 1d consumer barcodes traditionally used at retail upc a upc e ean 8 ean 13 code 39 code 128 and also supports scanning of qr codes . the sdk includes technology for detection of digimarc barcodes in audio inaudible codes that enable a range of audience measurement content monetization and so called second screen broadcast applications . 18 digimarc for images edit digimarc for images formerly mypicturemarc is a photographer s tool to embed digital watermarks into digital images for persistent and unobtrusive copyright and ownership communication . 19 see also edit list of companies based in oregon external links edit official website references edit digimarc reports fourth quarter and full year 2013 financial results . digimarc corporation . february 20 2014 . retrieved 25 apr 2014 . digimarc corp . google finance . apr 25 2014 . retrieved 25 apr 2014 . a b dmrc profile digimarc corporation stock yahoo finance . finance.yahoo.com . retrieved 2014 01 25 . caruso denise . business companies digimarc corporation . the new york times . digimarc receives funding of 4.5 m. avi capital adobe ventures just systems and softbank provide capital company financial information brief article . the seybold report on internet publishing . 1 september 1996 . http www.highbeam.com doc 1g1 18652483.html software detection of currency http www.cl.cam.ac.uk accessed 2010 04 25 a b doc 1g1 81034373 . eb.archive.org . retrieved 2014 01 25 . earnshaw aliza 18 january 2009 . 310m sale of digimarc unit the biggest deal of 2008 . last chance to tender digimarc shares . 11 august 2008 . digimarc reincorporates as an oregon company . 16 may 2010 . rogoway mike december 28 2010 . digimarc fires auditor amid accounting dispute . the oregonian . oregonlive . retrieved 29 december 2010 . rogoway mike october 25 2011 . licensing revenue fuels digimarc s growth . the oregonian . retrieved october 26 2011 . digimarc acquires attributor . portland business journal . american city business journals . dec 4 2012 . retrieved 25 apr 2014 . digimarc sets new guinness world record at nrf 2014 for fastest retail checkout . www.digimarc.com . retrieved 2016 01 28 . 2014 letter to shareholders pdf . digimarc earns emmy award for engineering creativity in audio video . 9 03 2015 . check date values in date help digimarc discover mobile sdk overview pdf . digimarc.com . why some of your photos could end up in the wrong hands and what you can do about it . wxyz abc action news . 17 august 2012 . retrieved from https en.wikipedia.org w index.php title digimarc & oldid 722411150 categories companies based in beaverton oregontechnology companies established in 1995digital watermarkingcompanies listed on nasdaq1995 establishments in oregonhidden categories cs1 errors datesall articles with unsourced statementsarticles with unsourced statements from january 2014articles with a promotional tone from january 2016all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation 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