branding 106.7 the beat slogan columbus real hip hop and r & b frequency 106.7 mhz also on hd radio first air date december 1 1979 as wmrn fm at 106.9 december 1 2007 as wrxs format mainstream urban erp 3 000 watts haat 144 meters class a facility id 40170 callsign meaning columbus beat former callsigns wcgx 2010 2014 wrxs 2007 10 wmrn fm 1979 2007 wmrn 1979 former frequencies 106.9 mhz 1979 2007 owner iheartmedia citicasters licenses inc. sister stations wcol wodc wnci wtvn wxzx wyts webcast listen live website 1067thebeat . com wzcb 106.7 fm branded as 106.7 the beat is a commercial mainstream urban radio station in columbus ohio currently owned by iheartmedia . the station began using its current call letters on september 26 2014 . the studios are in west columbus and the transmitter is in northeast columbus . contents 1 history 1.1 wmrn buckeye country 107 1.2 wrxs radio 106.7 1.3 wcgx gen x radio 1.4 x106 .7 1.5 106.7 the beat 2 references 3 external links history edit wmrn buckeye country 107 edit wmrn 106.9 fm branded buckeye country 107 and eventually just wmrn 107 had served marion ohio under a country music format . on december 1 2007 the station was relicensed to dublin ohio and began targeting the columbus radio market ; the station frequency also had moved to 106.7 mhz . prior to the announced launch iheartmedia then known as clear channel communications registered a large number of web domains with various formats and brandings to throw off competitors from switching to null the impact of their launch . stunting on air consisted of television theme songs as tv 106.7 . the former country format moved to 94.3 mhz formerly wdif fm ; the wmrn call letters returned to that station in january 2008 . wrxs radio 106.7 edit wrxs logo on december 13 2007 at noon the new wrxs officially unveiled its true format modern rock as radio 106.7 . 1 the first song played on radio 106.7 was radio radio by elvis costello . when radio 106.7 first started in 2007 presentation heavily centered on modern rock music from the 1990s as well as featuring selected songs from the mid 1970s through the end of the 1980s as well as current product . overall the station came across as lighter than typical modern rock radio stations . this type of presentation is highly similar to those at several other clear channel operations in philadelphia grand rapids mi and hartford ct. on may 2 2009 the station tweaked its format by dropping the lighter alternative music and adding more hard rock to its rotation to compete with independent wwcd . on january 7 2010 the station added rover s morning glory to its morning lineup . wcgx gen x radio edit on june 28 2010 the station switched to a 90 s pop rock centered format as gen x radio and changed their call letters to wcgx ; rover s morning glory was removed from the schedule . the first song played in the new format was get ready for this by 2 unlimited . as of october 2011 wcgx shifted from 90 s hits to a modern ac direction phasing out all rhythmic product . the alternative product remained and it has increased the amount of currents from the genre . x106 .7 edit on december 19 2011 at 6 pm wcgx officially dropped the gen from their name calling themselves x106 .7 and officially shifted to modern rock . x106 .7 positioned as columbus alternative station . this put them in competition with not only wwcd but wrkz . as a result ratings were in the middle of the pack for most of x s tenure . the x format moved to wbwr hd2 and eventually to the main signal 105.7 fm itself that december . 106.7 the beat edit on september 19 2014 at noon after playing closing time by semisonic wcgx switched to an urban format as 106.7 the beat along with a switch of call letters to wzcb . 2 wzcb picked up the breakfast club morning show competing with radio one s wckx . references edit from radioinsight iheartmedia launches 106.7 the beat in columbus external links edit official website query the fcc s fm station database for wzcb radio locator information on wzcb query nielsen audio s fm station database for wzcb v t e radio stations in the columbus ohio market by fm frequency 88.1 88.7 89.7 90.5 91.5 92.3 93.3 94.7 95.5 96.3 97.1 97.5 97.9 98.3 98.9 99.7 100.3 101.1 101.7 102.1 102.1 102.5 103.1 103.5 103.9 104.3 104.9 105.7 106.3 106.7 107.1 107.5 107.9 by am frequency 610 820 880 920 1230 1270 1320 1430 1460 1550 1580 digital radio 89.7 1 89.7 2 92.3 1 92.3 2 93.3 1 93.3 2 93.3 3 94.7 1 97.1 1 97.1 2 97.9 1 97.9 2 98.9 1 by callsign w252ay wbmo wbns wbns fm wcbe wckx wclt wclt fm wcol fm wcrs lp wcrx lp wcvo wdlr whkc wjkr wjyd wkcd wloh wlvq wmni wnci wnko wnnd wnnp wobn wodc wosa wosb fm wosu fm wqtt wrfd wrkz wsny wtoh wtvn wufm wvko wvko fm wvmx wvsg wwcd wxmg wxzx wyts wzcb defunct wsln 98.7 fm 1 1 now internet only ohio radio markets akron canton cincinnati cleveland columbus dayton lima marietta toledo youngstown warren other ohio radio regions ashtabula ironton mid ohio sandusky southern ohio wheeling steubenville see also list of radio stations in ohio v t e urban contemporary radio stations in the state of ohio stations wbmo columbus wckx columbus wcsu fm wilberforce wdao dayton wdig steubenville wdht dayton wenz cleveland wgft campbell youngstown wizf cincinnati wimx toledo wjuc toledo wjze toledo wjtb north ridgeville wosl cincinnati wrou dayton wxmg lancaster wzak cleveland wzcb columbus w235bh toledo whtx warren see also adult contemporary classic hits college country news talk npr oldies religious rock sports top 40 urban other radio stations in ohio v t e iheartmedia corporate officers bob pittman chairman ceo board of directors lowry mays irving azoff b. j. red mccombs j. c. watts john h. williams radio stations list of radio stations owned by iheartmedia radio networks fox sports radio premiere networks premium choice total traffic and weather network miscellaneous clear channel outdoor clear channel uk iheartradio list of programming syndicated by iheartmedia mediabase radio computing services coordinates 40 09 32 n 82 55 23 w 40.159 n 82.923 w 40.159 ; 82.923 retrieved from https en.wikipedia.org w index.php title wzcb & oldid 724704081 categories hd radio stationsradio stations in columbus ohioradio stations established in 1979dublin ohio1979 establishments in ohiourban contemporary radio stationsiheartmedia radio stationshidden categories coordinates on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 june 2016 at 23 19 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view