use since 2006 type public company 1 traded as dfm du industry telecommunications founded 2005 2005 1 headquarters al salam tower dubai united arab emirates head office area served abu dhabi ajman dubai fujairah ras al khaimah sharjah umm al quwain 2 key people ahmad bin byat chairman osman sultan ceo products fixed line and mobile telephony internet services digital television revenue us 2.77 billion 2012 net income us 540 million 2012 number of employees 2 000 3 subsidiaries eitc investment holdings limited 1 website www.du.ae du is a telecom operator in the united arab emirates . although emirates integrated telecommunications company is its legal name it was commercially rebranded as du in february 2007 . contents 1 history 2 ownership 3 sales & expansion 3.1 financial results 4 services & products 5 shops 6 corporate governance 6.1 emiratisation in the company 6.2 corporate governance & csr 7 entertainment & sponsorships 7.1 du live 7.2 du arena 7.3 du forum 7.4 the du world music festival 8 corporate affairs 8.1 senior management 8.2 board of directors 9 awards and honors 9.1 business excellence awards for 2012 9.2 certification awards for 2012 9.3 honors for 2012 10 criticism 11 censorship 12 dns resolvers 13 see also 14 references 15 external links history edit du s official name is emirates integrated telecommunications company eitc . it was commercially branded as du in february 2007 . the company had 4.5 million subscribers as of the end of march 2011 . the company launched mobile telecommunication services in february 2007 across the uae and it reported its 2008 full year results in february revealing it had added 1.88 million mobile customers over the 12 months . revenue of 1.08 bn was 157 % up on the previous year . 4 before the launch of services in 2006 shareholders offered 20 % of their shares in an ipo . emirates bank and emirates financial services managed the share sale . 5 ownership edit eitc is 39.50 % owned by emirates investment authority eia 20.08 % by mubadala development company 20 % by emirates communications & technology company llc ect and 20.92 % by public shareholders . 6 it is listed on the dubai financial market dfm and trades under the name du . sales & expansion edit in 2012 du achieved like for like revenues of aed 10.16 billion reported revenue aed 9.8 billion an increase of 14.71 % on 2011 . the company acquired 1 241 251 net new mobile customers and they estimate overall market share as 48.7 % and value share as 32.5 % in their consolidated financial statements for 2012 . consolidated financial statements pdf . dfm . retrieved 7 april 2013 . . mobile data revenue increased by 74 % on 2011 taking overall data revenues to aed 1.76 billion for 2012 an increase from 2011 data revenues at aed 1.01 billion . consolidated financial statements pdf . dfm . retrieved 7 april 2013 . the company s ebitda growth for the 2012 was aed 3.99 billion 37.10 % representing an ebitda margin of 39.37 % for 2012 . net profit before royalty grew by 55.81 % to reach aed 2.82 billion in 2012 . the federal government confirmed the royalty charge for 2012 at 5 % of revenue and 17.5 % of profit resulting in net profit after royalty of aed 1.98 billion . consolidated financial statements pdf . dfm . retrieved 7 april 2013 . financial results edit total revenue announced in du s annual report 2012 in aed millions is 2008 2009 2010 2011 2012 2 951 5 339 7 074 8 855 gross ; 8 539 net 10 157 gross ; 9 842 net 7 2012 revenue split fy was as follows telephony mobile telephony fixed broadcasting wholesale 78.1 % 16 % 1.7 % 4.3 % 7 services & products edit du offers mobile and fixed telephony broadband connectivity and iptv services to individuals homes and businesses . the company also provide carrier services for businesses and satellite up downlink services for tv broadcasters . 3 subscribers to du mobile services can be identified by the dialing prefix 055 and 052 . on february 11 2007 du launched its own mobile service with call tariffs almost identical to those of etisalat thus eliminating any possibility of price competition between the two providers . products and services promoted by du include du live 8 pay as you go prepaid plan with its wow recharge card 9 emirati plan du tv 10 the tv internet dual play package talk and surf and the tv internet landline triple play package talk surf and watch . 11 among du s services and campaigns launch were its number booking campaign for both individuals and businesses 12 pay by the second billing system 9 mobile tv 13 and the prepaid plan s recharge card wow which offers customers the choice between more credit more time and now the more international recharge option with additional credit on international calls . 14 du also has an online service portal selfcare 15 for bill payment and managing subscriptions for its customers . for businesses services include closed business user group free calling and preferred international destinations . 16 du broadcast services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its teleport samacom and master control room mcr facilities . 17 in feb 2015 du started offering volte through its 4g lte network . shops edit the total number of du stores in the uae is 56 18 in may 2013 up from 44 in march 2012 . 19 in addition du offers its products and services at more than 3000 authorised dealers in the uae 20 and through its online shop accessible at http shop.du.ae . corporate governance edit emiratisation in the company edit du currently has an overall employee emiratisation level of 31 % with 41 % of hired uae nationals in executive positions . the telecom company has an established emiratisation scheme masar and regularly participates in career fairs across the uae to capture the attention of young emiratis . 21 in 2012 du doubled the number of emirati staff in their fully emirati managed and operated fujairah based uae national call centre up to 120 employees 90 % of which are females . 22 also in 2012 146 emiratis have successfully graduated from their 18 month masar graduate trainee programme . 21 corporate governance & csr edit du has been involved in several corporate governance initiatives in the uae middle east and the usa promoting best practice through workshops sponsorships and many more initiatives . included among these is the sponsorship of the abu dhabi corporate governance conference and of the hawkamah oecd 6th annual regional corporate governance conference . du has also applied systematic compliance embedded within the corporate governance system of the company with increased environmental initiatives following energy savings directives as directed by ahmad bin byat chairman of du . 23 further efforts to improve corporate governance include training and development such as dla piper workshop on corporate governance du s sustainable development report materiality session briefing and quarterly industry trends . 24 du has been ranked first in the s & p hawkamah environmental social and corporate governance esg index 2011 . the ranking comes as a result of the telecommunications company s sustained efforts to enhancing corporate governance standards within the company and community which have boosted du up from last year s ranking to achieve the position as a leader and implementer of best practice . 25 entertainment & sponsorships edit du live edit du live is the entertainment platform for du and its slogan is bringing you the best in live entertainment . 2 through the du live platform du sponsors concerts and live events in the uae both in du arena du forum and other venues . entertainment sponsorship under the du live umbrella included music concerts and festival such as the annual du world music festival which hosted names like gipsy kings sonu nigam natalie cole sting andrea bocelli among others . 26 the platform also sponsors sporting events such as x fighters and f1 in uae 27 as part of the skywards dubai international jazz festival 2011 du was also the official sponsor for the year s du jazz garden which took place from 8 to 15 february . the jazz festival in dubai featured british and international bands in addition to supporting the main jazz festival from 16 to 18 february 2011 . 28 du arena edit the crowd at bocelli s concert at du arena in abu dhabi uae sponsored by du s entertainment platform du live the du arena is an open air venue on yas island abu dhabi with a standing capacity for 25 000 people which was called yas arena before the rebranding in may 2012 following a 4 year deal between du and the flash entertainment but no value for the deal was announced publicly . 29 the deal marks the middle east s first naming rights partnership . 30 the rebranding preceded the first madonna concert part of her mdna tour in the arab region on 3 and 4 june 2012 . du and think flash revamped the venue for madonna s concert including building up a new 23m x 54m stage and developing a complex pyrotechnic and lighting system . grass has been relaid gravel removed tarmac walkways laid down throughout the arena and a central public plaza area featuring merchandise retail and entertainment has been installed . 31 the du arena has hosted many international musicians under the telecom s entertainment platform du live in addition to madonna including eric clapton kylie minogue nickelback eminem andrea bocelli metallica kanye west sting creamfields dance music festival featuring djs such as tiesto david guetta and armin van buuren . 8 du forum edit the du forum is an indoor live entertainment venue on yas island abu dhabi also part of the sponsorship deal that du signed to get the naming and branding rights of the du arena . the inddor venue hosts live performances and music events and has hosted in the past chris tucker and the jacksons in their unity world tour . 32 du has signed a four year sponsorship deal with abu dhabi s flash entertainment which had the emirate s concert venue yas arena rebranded to du arena and also the flash forum renamed to du forum . 30 the du world music festival edit the du world music festival has been organized annually by du live and their partners since 2011 . the first du world music festival took place at the burj khalifa steps in downtown dubai and the walk in jbr between 26 february to 25 march 2011 with performances by top class artists from around the world such as tamer hosny mona amarcha janet kapuya mashrou leila amit chatterjee alliance spongecola wust el balad . 33 the second du world music festival took place also at the downtown burj khalifa steps took place between 7 16 march 2012 . free and ticketed events included performances by gabrielle the gipsy kings amr diab rahat fateh ali khan stanley clarke salif keita sarah geronimo george benson . 34 the third du world music festival took place between 22 march 2013 6 april 2013 and included famous names as andrea bocelli natalie cole guns n roses kadim al sahir amr diab eraserheads sonu nigam train frank gambale papon among others . this edition included performances at the du arena in abu dhabi the dubai media city amphitheatre in dubai and in ras al khaimah . 35 corporate affairs edit senior management edit in its operation period since 2006 du had had just one chief executive osman sultan . sultan was previously ceo at orascom s mobinil operations in egypt . 5 senior management chief executive officer osman sultan chief corporate affairs officer ananda bose