company industry housewares headquarters birmingham england owner jrjr networks number of employees 5000 distributors website http www.betterware.co.uk betterware is a united kingdom direct sales company for household products . contents 1 history and products 2 business model 3 references 4 external links history and products edit the company was founded in 1928 in east london and sold brushes door to door . it was originally called betterwear and was renamed betterware in 1970 to reflect a wider range of products . andrew cohen bought it in 1983 for 253 000 and moved it from romford essex to castle vale birmingham . 1 it became a public company in 1986 and was one of the best performing shares on the stockmarket in the early 1990s when its share price rose from about 20p to more than 250p . cohen sold his share of the company in 1997 by which time it was valued at 117 million . 2 its product range now includes household products kitchen and home storage products personal care products and mobility aids . 3 in 2015 it moved 2 miles within birmingham to hurricane park bromford . business model edit there is no cost to join betterware and catalogues are supplied free of charge . the betterware catalogue is delivered door to door in the united kingdom and ireland by a team of approximately 5 000 distributors who then collect completed order forms . the products are then distributed from the company s warehouse in hurricane park sandwiched between the river tame and the m6 . the sales force are all self employed and work on either a part time or full time basis . distributors report to line managers that the company calls coordinators each covering a small town and surrounding area or part of a larger town . they then report to regional managers are responsible for all coordinators in their area and they in turn report to the national sales director . all activity takes place within pre determined geographical areas . turnover is over 50 million . there are subsidiaries in spain cyprus and central america . in addition to the home delivery catalogue customers can order products directly from head office online . centrally placed orders are delivered by the distributor or coordinator covering the relevant area and regarded as sales found by them . there is also a retail outlet at head office . all the roles are commission based distributors receive 20 % on sales coordinators 11.2 % of their team sales usually equivalent to full time wages . betterware has sponsored marie curie cancer care since 2009 . 4 it is a founder member of the uk direct selling association . references edit birmingham post rich list 2014 retrieved 20 september 2014 betterware founder nets 40m at the independent retrieved 20 september 2014 betterware about us . retrieved 20 september 2014 marie curie partnering . retrieved 20 september 2014 . external links edit betterware company website ctalk telephony . retrieved 20 september 2014 retrieved from https en.wikipedia.org w index.php title betterware & oldid 725759559 categories british brandscompanies based in birmingham west midlandscompanies established in 1928direct sales companiespersonal sellingretail companies of the united kingdom1928 establishments in england navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 17 june 2016 at 17 42 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view