hudson & mark hawthorne headquarters emirates house 257 collins street melbourne victoria australia number of locations 68 stores 1 kiosk and 1 cart . 1 products coffee owner emirates leisure retail australia website hudsonscoffee.com.au hudsons coffee is an australian chain of coffee retailers . as of august 2013 it comprises 67 stores 1 kiosk and 1 cart across australia as well as one store located in singapore changi international airport . 2 currently it is owned by emirates leisure retail australia pty. ltd. part of the emirates group which includes emirates airline the costa coffee franchise in the uae and left bank lounge bar and restaurants in dubai abu dhabi oman and southbank in melbourne . 3 4 5 contents 1 history 2 locations 3 menu 4 branding 5 competition 6 see also 7 references 8 external links history edit the flagship hudsons coffee outlet in elizabeth street melbourne . this location went through a refurbishment in august 2013 incorporating the new look and logo . hudsons coffee was founded in december 1998 by long time friends ros hudson and mark hawthorne that came out from england when they established their first outlet in elizabeth street melbourne . they started the cafe as a family orientated business and normally gave generous discounts to their family members and friends . they chose the hudsons name simply to give the business an international feel and even considered using a stylised picture of new york city s chrysler building as the company logo . in august 1999 they opened their second outlet on melbourne s bourke street without the competition of big multinationals that were ready to enter the market starbucks were yet to enter and gloria jean s were looking to expand their australian franchise as they only had two test sites in new south wales . 6 7 8 9 10 11 in 2001 the company opened its first store outside victoria on adelaide s grenfell street it has since moved further down the road to currie street and in april 2003 that store became hudsons first franchised operation . also in 2003 hudsons coffee commenced rolling out its first wi fi hotspots within melbourne cbd outlets and by the end of that year the chain had expanded to 25 outlets . by august 2007 hudsons coffee operated 38 stores and by january 2009 it had expanded to 47 with nearly half being franchised . it was then in 2009 the chain was acquired by emirates leisure retail australia which saw the head office relocated to emirates house in collins street melbourne . 8 10 12 13 14 in may 2013 the chain introduced a second blend of coffee that is a darker roast with caramel undertones called barista s choice . this blend is offered alongside the other established blend hudsons premium blend which consists of a medium dark roast and subtle hints of cocoa and vanilla . in addition to this all blends are also available for purchase in 50g pre ground take home bags or 1 kg of whole beans which can be ground on request . 15 16 locations edit a hudsons coffee outlet in murray street hobart . hudsons coffee has at least one store in every australian state and territory . 17 18 unlike other chain coffee retailers like gloria jean s hudsons coffee does not usually operate from shopping centres except the westfield southland location within the myer store . instead it focuses on cbds hospitals and airports . since being taken over by emirates hudsons coffee has stated their goal to expand its airport portfolio exclusively through company owned outlets while offering growth in all other locations as franchised operations either through new outlets or converting existing company owned stores . this will eventually see the company structure split based purely on location . since 2011 the company has kept store numbers relatively stable with an equal amount of closures and franchise conversions like westfield chatswood and lonsdale street melbourne balancing against new stores like niddrie and burnie . 19 as of july 2013 one melbourne airport t2 within international departures outlet is the only one that operates 24 hours a day 7 days a week . 20 the newest outlet is located in sydney airport t2 domestic departures which opened in august 2013 . it is co located with a new coopers alehouse bar which is also operated by emirates . 21 menu edit a hudsons coffee gourmet breakfast bagel and tall size latte . these new york style bagels were introduced nationwide in april 2013 . hudsons coffee serves mostly espresso based beverages such as cappuccinos caff lattes long and short macchiatos long blacks flat whites mochas as well as espresso . they also serve beverages other than coffee such as hot chocolates and teas . amongst their cold drink selections are smoothies iced coffees chocolate and chai teas and brand name bottled drinks . food varies from store to store due to local suppliers but will usually include a selection of cakes pastries and sandwiches . in october 2010 hudsons coffee caused public debate when they introduced a milkshake spiked with four shots of espresso coffee called quad shot milkshakes . it contained 400 mg of caffeine in each drink sweetened by 30ml of vanilla syrup and two scoops of icecream . the australian medical association vice president steve hambleton said six cups of coffee a day is considered the upper limit but that s spread across the entire day . this is a lot of caffeine for one drink . hudsons coffee marketing director rebecca lowth said they were simply responding to customer demand but warned we do not recommend the quad shot milkshake or any beverage containing caffeine to children pregnant women or people who may be sensitive to the effects of caffeine such as those with heart conditions . 22 in july 2012 hudsons coffee announced all their milk based drinks will be permeate free . although there are no known health risks associated with the consumption of permeate growing public concerns over the by product has forced many milk producers including hudsons supplier national foods retailers and caf s to cease adding it . 23 branding edit throughout hudsons coffee s operation the chain has kept their outlets colour scheme dark maroon in colour with wooden tables and panelling complementing the look . since 2008 hail design was employed by the company to give its outlets a refresh which included a slightly updated logo supported by quirky hand drawn illustrations on the walls various products and packaging which hail design states help create a feeling of warmth fun and energy . 24 since august 2012 that look stopped being rolled out to existing stores . in february 2012 emirates reopened its second melbourne airport t2 international departures hudsons coffee outlet with a radical new look logo and slogan a little love in every drop conceived by hoyne design . this outlet is being used by the company as a trial site for customer feedback and sales data as research showed public perception of the brand had dimmed in recent years in favour of independent caf s. emirates have recently stated that they would like to grow the chain to at least 250 outlets domestically before expanding internationally thus a redesign is necessary for this to be achieved . hoyne design says the rebrand embraces the spirit of independent caf s moving away from pedestrian aesthetics associated with chains . it has been deemed a success as research since this store s reopening has shown customer feedback with 98 per cent approval and double digit sales growth . 25 26 in june 2013 the company reopened its second refurbished outlet with melbourne airport t3 virgin australia and rex airlines domestic departures . 27 since june 2013 when the bondi junction outlet first opened all new locations carry the new look with the love heart logo . 28 original h box logo used from 1998 2008 still used by some older outlets . second h box logo used from 2008 2014 still used by some older outlets . current love heart logo officially used from 2014 currently being rolled out across the network . competition edit hudsons coffee competes with a variety of coffee retailers around the country selling the same or similar product lines including independent caf s restaurants convenience stores and these national chains as of july 2014 unless location is specified ; banjo s cookie man in melbourne cbd d me at perth airport and hobart cbd donut king gloria jean s coffees jamaica blue at westfield southland and centrepoint albury krispy kreme mccaf michel s patisserie mrs. fields muffin break pie face starbucks in melbourne cbd and brisbane cbd the coffee club villa & hut kaf at melbourne airport and adelaide airport wendys see also edit coffee portal coffeehouse list of coffeehouse chains coffee references edit http www.hudsonscoffee.com.au hudsons coffee stores http www.hudsonscoffee.com.au hudsons coffee stores emirates leisure retail left bank about hudsons coffee emirates leisure retail costa coffee webb richard 21 april 2002 . melbourne awash with coffee chains . the age . retrieved 17 august 2012 . edwards jayne 4 june 2006 . abc1 inside business the business of building a coffee chain . inside business . retrieved 17 august 2012 . a b hudsons coffee about us . hudsons coffee online . retrieved 17 august 2012 . the hudsons coffee journey . franchise council of australia fca . retrieved 26 august 2012 . a b hopkins philip 3 august 2007 . burgers to beans growth brews . the age . retrieved 4 march 2013 . where does the hudsons coffee franchise come from . franchise council of australia fca . 14 june 2006 . retrieved 11 march 2013 . hudsons coffee toasting 10 years of success 5 january 2009 . franchising . retrieved 17 august 2012 . barker garry 16 december 2003 . hotspots . the sydney morning herald . retrieved 11 march 2013 . meet the hudsons coffee franchisees . franchise council of australia fca . retrieved 17 august 2012 . we re now offering you two freshly roasted blends . hudsons coffee news . 28 may 2013 . retrieved 6 august 2013 . carter brea 31 july 2013 . hudsons coffee launches barista s choice . franchising . retrieved 6 august 2013 . hudsons coffee our stores . hudsons coffee . retrieved 28 august 2012 . hudsons coffee franchise expanding and growing with hudsons coffee . business review australia . retrieved 26 august 2012 . store locator hudsons coffee . melbourne airport . retrieved 26 august 2012 . odedra rahul 20 august 2013 . emirates leisure retail brings coopers alehouse to sydney airport . the moodie report . retrieved 27 august 2013 . hargreaves wendy 31 october 2010 . hudson s quad shot milkshake alarms australian medical association . the courier mail . retrieved 30 august 2012 . hudsons coffee now permeate free . hudsons coffee news . 26 july 2012 . retrieved 8 march 2013 . hail design hudsons coffee . hail design . retrieved 28 august 2012 . b c 28 february 2012 . hoyne design rebrands hudsons coffee embraces spirit of popular independent caf s . campaign brief . retrieved 30 august 2012 . hudsons coffee rebrand hoyne design graphic design corporate identity and branding . 2012 melbourne design awards . retrieved 30 august 2012 . our 2nd new look store at melbourne airport is now open . hudsons coffee news . 14 june 2013 . retrieved 17 june 2013 . hudsons coffee now open at bondi junction . hudsons coffee news . 17 june 2013 . retrieved 27 july 2013 . external links edit official website hudsons coffee on facebook hudsons coffee on twitter official myspace page emirates leisure retail hudsons coffee retrieved from https en.wikipedia.org w index.php title hudsons coffee & oldid 731872854 categories retail companies established in 1998coffee houses of australiahidden categories use