1992 founder beth cross pam parker headquarters union city california united states area served worldwide products riding boots cowboy boots website www.ariat.com ariat international is a premium performance footwear apparel and accessories brand for equestrian sports and other outdoor activities located in union city california . ariat was founded by beth cross and pam parker in 1992 . they saw an opportunity to revolutionize footwear for english and western riders by developing riding boots with advanced athletic shoe technology and construction to improve performance fit and comfort both in the saddle and on the ground . the first ariat boots shipped in 1993 to rave reviews with athletes . performance riding apparel launched in 2004 . today ariat offers a full assortment of english and western riding boots and apparel work boots and work wear and fashion footwear for active outdoor lifestyles . with retail outlets in 42 countries ariat is the largest brand of riding footwear and apparel in the world . contents 1 sponsorship 1.1 english 1.2 western 1.3 the longest ride 2 references sponsorship edit ariat promotes its products through sponsorship agreements with the world s top riders teams and global events . english edit ariat is the official equestrian footwear and apparel supplier to the fei federation equestrian international the global governing body for equestrian sports including the olympics . ariat is the official footwear supplier of the united states equestrian federation usef and a sponsor of the winter equestrian festival central park horse show tryon park equestrian center and washington international horse shows . ariat also has long term partnerships with elite show jumpers beezie madden 1 and meredith michaels beerbaum 2 hunter riders john french 3 and hope glynn and 3 day eventing riders william fox pitt mary king and boyd martin . 4 western edit ariat is the official footwear sponsor of professional bull riding the pbr 5 the fastest growing sport on us television . televised on cbs and cbs sports in 26 markets pbr is available to 60 mm households in the us . it is also a strong sport in brazil 6 and is launching in china in 2016 . ariat is the official footwear and apparel supplier of world series of team roping wstr 7 the largest adult community of roping athletes and the official footwear sponsor of national high school rodeo association nhsra . 8 ariat has many elite rodeo athlete endorsements 23 time world champion trevor brazile 4 time world champion kaycee field 9 5 time world champion luke branquinho 14 time world champion jackie hobbs crawford 2 time world champion taos muncy 2 time world champion chad masters world champion stran smith and 5 million reiner shawn flarida are all members of team ariat . ariat also sponsors 16 pbr athletes including ; 2015 rookie of the year kaique pacheco fan favorite and amazing race star cord mccoy top ranked joao ricardo vieira and 2 time world champion chris shivers . the longest ride edit ariat was prominently featured in the 2015 movie the longest ride a nicholas sparks film about a pbr athlete who is making his way back in bull riding after a life threatening injury . 10 for this movie ariat partnered with 20th century fox and pbr to portray the lead scott eastwood as an authentic ariat sponsored bull rider . the film was distributed worldwide by 20th century fox and lead to a significant increase in brand awareness for ariat . the private equity firms lnk partners and brentwood associates invested in ariat in 2006 . 11 in 2012 the company was acquired by management and the fisher family . 12 references edit 1 2 3 4 5 6 7 8 9 10 lnk leads investment in ariat to support continued growth fortune m & a june 8 2012 retrieved from https en.wikipedia.org w index.php title ariat & oldid 712212730 categories shoe brandscompanies established in 1990private equity portfolio companiescompanies based in alameda county california navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 27 march 2016 at 18 46 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view