industry snack foods beverages founded 1926 headquarters west chicago illinois products flavor aid fla vor ice pop ice mondo otter pops wyler s drink mixes royal my t fine website http www.jelsert.com the jel sert company is a privately held company based in west chicago illinois united states . 1 established in 1926 its primary products are snack foods and beverages . 2 history and products edit the jel sert company was named for its original product a gelatin dessert mix named by combining the words jelly and dessert . 3 in 1929 jel sert created a powdered drink mix called flavor aid . these remained jel sert s flagship products until the 1960s when the company acquired the pop ice company and its line of frozen ice pop desserts . later that decade jel sert introduced fla vor ice another freezer pop to complement its flavor aid line . fla vor ice quickly became the leading freezer pop brand in the united states . in 1991 the company launched the mondo line of juice drinks and with it a promotional tactic involving the recycleability of their plastic container over conventional individual boxed juice containers . otter pops were acquired by the company in 1996 . similar to jel sert s other freezer pops the otter pop brand is perhaps the strongest on the united states west coast and features flavor based characters such as lil orphan orange sir isaac lime and strawberry short kook . in 1999 it signed a promotional deal with general mills honey nut cheerios to promote its freezer bars . 4 in 2000 jel sert acquired three other trademarks wyler s a brand of powdered beverage mixes and the royal and my t fine brands of puddings pie fillings and flan . in 2001 it bought nabisco s gelatin pudding and baking powder businesses 5 including royal brand gelatin one of the main competitors of kraft foods jell o. 6 on july 9 2012 jel sert acquired super c pure kick and zoic from solis brands . 7 8 the jel sert company has done charity work with the american childhood cancer organization the national ovarian cancer coalition and operation homefront . citation needed references edit contact us . jel sert . retrieved on may 15 2010 . picture route 59 & conde street west chicago il 60185 company overview of the jel sert company . bloomberg businessweek . retrieved 18 january 2013 . lobner colleen august 18 2010 . illinois pension fund sells 2 industrial buildings . chicago real estate daily . retrieved 18 january 2013 . lazarus george april 27 1999 . jel sert has a sweet ally in cereal promotion . chicago tribune . retrieved 18 january 2013 . jel sert wiggles into kraft dominated market . crain s chicago business . january 22 2001 . retrieved 18 january 2013 . jel sert ready to take on kraft . crain s chicago business . january 17 2001 . retrieved 18 january 2013 . jel sert acquires super c pure kick and zoic brands . drug store news . july 9 2012 . retrieved july 10 2012 . jel sert acquires family of functional beverage brand names including super c pure kick and zoic from solis brands inc. press release . jel sert . june 29 2012 . retrieved august 23 2013 . external links edit jel sert jel sert linkedin retrieved from https en.wikipedia.org w index.php title jel sert & oldid 739214843 categories jel sert brandscompanies established in 1926snack food manufacturers of the united statesdrink companies of the united statescompanies based in dupage county illinoishidden categories all articles with unsourced statementsarticles with unsourced statements from september 2015 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 13 september 2016 at 12 15 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view