people pm tenore products clothing parent billabong international limited website www.rvca.com rvca is a costa mesa california based clothing company owned by billabong . 1 its name comes from greek word for clothes ro cha . contents 1 etymology 2 history 3 culture 4 sponsored artists 5 surf team 6 skate team 7 mma fighters 8 brazilian jiu jitsu fighters 9 references 10 external links etymology edit the logotype for rvca portrays the letter a without a crossbar resembling an uppercase lambda . the v character is a u written in traditional roman script . occasionally rvca is written in a different script or appears in art where it is clear that the true name is ruca . the name resembles upper case pronounced ru xa meaning clothes in greek . however the closest anglicization of the greek word for clothes would be ro cha . history edit rvca was founded by pat tenore and conan hayes a professional surfer from hawaii . 2 3 4 billabong international limited purchased rvca in july 2010 . 5 culture edit rvca is closely associated with skateboard and surf culture ; the company sponsors a skateboard and surf team . rvca clothing is found in skateboard surf shops and numerous other shops . because of its art focus rvca is also associated with the street graffiti subculture . rvca is involved with various contemporary art galleries such as known gallery . this los angeles gallery new image art gallery in los angeles and the luggage store gallery in san francisco established to promote the genuine integrity of rvca s subcultures while simultaneously giving back to the community . sponsored artists edit among the artists sponsored by rvca as part of the artist network program anp are mark mothersbaugh barry mcgee c. r. stecyk iii david choe kelsey brookes krk ryden and tommy guerrero . 6 surf team edit jay davies makua rothman daniel jones dino adrian ford archbold alex knost ricardo christie danny fuller chase walker ellis ericson kala alexander betet mertha kaleb webb bruce irons kupono aki davey cathels margaux arramon tucoo kai ke lekio justyn cabunoc skate team edit josh harmony julian davidson keegan sauder kevin long kaleb webb greyson fletcher curren caples kaimana kaauawai trevor mcclung christopher r scott mma fighters edit bj penn nate diaz vitor belfort richie vaculik neil priestley michael bisping brazilian jiu jitsu fighters edit lucas loucura leite marcus almeida guilherme mendes rafael mendes keenan cornelius paulo lessa jackson sousa dos santos references edit gomez alisha july 19 2010 . billabong strikes deal for rvca avoids bidding war for retailer . orange county business journal . 33 29 1 . conan hayes launches ruca . transworld surf . june 4 2001 . retrieved october 4 2011 . keeping up with the hayeses and the joneses . surfer . july 22 2010 . retrieved january 24 2012 . yen yii wyn december 6 2004 . carving out a new market space . sports illustrated . retrieved january 24 2012 . company history . billabong . retrieved 10 september 2012 . anp artists . rvca . retrieved september 10 2012 . external links edit rvca.com retrieved from https en.wikipedia.org w index.php title rvca & oldid 742604767 categories clothing companies of the united statescompanies based in costa mesa californiaswimwear manufacturerssurfwear brands navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 4 october 2016 at 17 48 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view