founded 1941 as plastone headquarters willowbrook illinois united states key people mark e. leopold chief executive officer and president tom healy vice president of global sales & marketing number of employees 51 200 1 website turtlewax.com benjamin hirsch turtle wax is a manufacturer of automotive appearance products . the company was founded by benjamin hirsch in chicago in 1941 2 and is currently headquartered in willowbrook illinois . hirsch s main product a liquid car wax was initially called plastone until hirsch changed the product name to create the association with a turtle s hard shell . hirsch died in 1966 and successive generations of his family have remained involved with the company . 3 4 its advertising jingle turtle wax gives that hard shell finish created early in its history by the doner company became very well known . 5 turtle wax is the largest automotive appearance products company in the world and distributes its products in more than 90 countries . 6 contents 1 products 2 references 3 further reading 4 external links products edit the company s primary product lines include cleaning and polishing products for cars including glass painted surfaces uncoated metals leather wheels and tires for both the retail consumer and professional detailer markets . turtle wax also offers automotive performance chemicals such as engine treatment products and formula oils . the company also markets its cleaning products for non automotive applications . 7 additionally the company operates full service car wash facilities in the chicago metropolitan area . 8 in may 2016 the company announced it was relocating its headquarters to a new location in addison illinois . 9 references edit turtle wax inc. businessweek.com turtle wax inc. company history . 1996 . wilma randle strong family histories help turtle wax shine chicago tribune april 11 1993 . ted pincus turtle wax going like 60 to make prospects shine chicago sun times may 2 2006 via highbeam research subscription required . john mcdonough ; karen egolf 18 june 2015 . the advertising age encyclopedia of advertising . taylor & francis . p. 979 . isbn 978 1 135 94913 6 . turtle wax inc. company profile . hoover s. retrieved 2016 06 21 . elva ramirez it s not just a car wax ... the wall street journal february 8 2008 . john schmeltzer chicago based car care firm gets new chief looks to grow chicago tribune november 2 2005 via highbeam research subscription required . turtle wax to relocate headquarters to addison daily herald may 10 2016 further reading edit the spokesman review boca raton news fortune star news bangor news international directory of company histories . pp. 468 470 . subscription required a passion for winning . pp. 43 44 . the telegraph crain s chicago business external links edit turtle wax homepage turtle wax european homepage retrieved from https en.wikipedia.org w index.php title turtle wax & oldid 742066873 categories automobile maintenancewaxescompanies based in dupage county illinoiscompanies established in 1941willowbrook dupage county illinoishidden categories subscription required using viapages containing links to subscription only content navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages edit links this page was last modified on 1 october 2016 at 14 01 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view