improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . january 2013 learn how and when to remove this template message this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . january 2013 learn how and when to remove this template message this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . april 2009 learn how and when to remove this template message learn how and when to remove this template message the topic of this article may not meet wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources mirada news newspapers books scholar jstor free images august 2016 learn how and when to remove this template message mirada plc type public limited company industry media founded february 2008 website www.mirada.tv mirada is a company specialized in audiovisual interaction whose formation resulted from the merger of digital entertainment company yoomedia and the freshit . 1 led by non executive chairman javier casanueva and group ceo jose luis vazquez mirada forms one of the largest independent interactive audiovisual suppliers in europe . mirada has assembled an experienced management team together with a staff of approximately 100 employees experienced in the areas of digital tv internet mobile phone services and technology . mirada operates in the following locations london head office northern europe & north america sales office . madrid southern europe and latam sales office & software and technology development centre . exeter software and technology development centre . montevideo sales office . mirada is a public limited company registered in england and wales registered no 3609752 . the registered office is at new city cloisters 196 old street london ec1v 9fr united kingdom . contents 1 history 2 current structure 3 references 4 external links history edit yoomedia was a british interactive television company operating mainly within the gambling and gaming sectors producing its own channel avago as well as working with clients including itv the nhs 2 and the bbc . these services ranged from channel playout and scheduling to interactive media creation and return path provision . although they operated a range of services including a dating service dateline and a car park payment system yoopark 3 their main presence in the media world was their gaming channel avago which was eventually sold to gala for a reported 5 million . 4 fresh it was a spanish technology company that created and maintained solutions for the interactive television industry . unlike yoomedia they did not create or produce any content but instead produced interaction and advertising services for the media including digital euskaltel and jazztel in spain bskyb itv 5 and music choice in the uk and disney television international universal studios network and warner bros. . 6 mirada plc was formed by the merger of fresh it with yoomedia in 2007 . 7 current structure edit currently mirada is divided into two distinct operational areas in the world of digital tv and audiovisual interaction product development and professional services . products mirada offers a multi screen approach to digital tv platforms with a suite of end to end modular products up and running on stbs pc and companion devices such as mobiles and tablets all with original epg designs . mirada provides multiple device support across pc set top box and companion devices cross platform integration user interface design database support and back end services . 8 iris 9 iris is mirada s tv anywhere proposition . this multi screen solution merges the best of traditional broadcast and ott services presenting an easy to use unified user experience across multiple devices stb pc and companion devices . the iris platform has two user interfaces available origin and the rebranded inspire user interface . combined with the iris service delivery platform mirada s back end services operators can get access to audience measurement advanced search features and personalized recommendations . 10 xplayer has been designed to manage and deploy synchronised interactive content to multiple tv platforms . xplayer manages red and green button interactivity on behalf of a channel across satellite digital terrestrial and cable . red button triggers applications allowing viewers to interact with content on screen such as adverts votes quizzes etc. while the green button enables scheduling or recordings and reminders . in addition xplayer provides epg triggering to ensure accurate pvr recording . 11 navi 12 navi is an interactive navigational solution designed by mirada for svg browsers built on ericsson multi screen middleware . navi is a complete set of navigational services including vod and ppv services pvr content promotion and channel surfer for linear tv . services in addition to mirada s product line the company also offers professional services bespoke development and consultancy both based on mirada s experience in the sector built around the user experience . 13 bespoke development mirada is adapting customizing and integrating new functionalities and customer requirements into solutions and products . apart from this mirada has developed a number of services from scratch following customer requirement specifications . among the bespoke services solutions mirada has deployed epg vod games communications services enhanced tv applications etc. in addition mirada provides interactive marketing services for a large range of clients across multiple platforms mobile web and broadcast . 14 consultancy mirada has assisted many customers and partners with ui design and specification application architecture definition and integration with other elements and has a history of developing and deploying websites and microsites to support and augment promotional activity providing both technical and design services . 15 projects company s primary markets are europe and latin america . references edit yoomedia gets fresh it broadband tv news archived 12 february 2011 at webcite 1 2 dead link 3 4 5 6 7 8 9 10 11 12 13 14 external links edit www.mirada.tv proactive investors linked in retrieved from https en.wikipedia.org w index.php title mirada & oldid 741117669 categories media companies of the united kingdomhidden categories all articles with dead external linksarticles with dead external links from february 2011articles with a promotional tone from january 2013all articles with a promotional tonearticles lacking reliable references from january 2013all articles lacking reliable referencesarticles needing additional references from april 2009all articles needing additional referencesarticles with topics of unclear notability from august 2016all articles with topics of unclear notability navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 25 september 2016 at 13 59 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view