verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . august 2009 learn how and when to remove this template message mr kipling a white mr kipling french fancy cake product type cakes owner premier foods country united kingdom introduced 1967 markets united kingdom ireland previous owners rank hovis mcdougall website www.mrkipling.co.uk mr kipling is a brand of cakes pies and baked goods marketed in the united kingdom and ireland . it was introduced in may 1967 at a time when cakes were more often bought from local bakers to sell cakes of a local baker s standard to supermarkets and grew to become the united kingdom s largest cake manufacturer by 1976 . 1 the trademark is owned by premier foods after its acquisition of rank hovis mcdougall rhm in 2007 . 2 mr kipling s cakes are made by the rhm subsidiary known as manor bakeries ltd. which also produces products under the lyons and cadbury names . the cadbury cakes are produced under licence from cadbury plc the owners of the brand name . in recent years when the use of hydrogenated vegetable oil has been phased out in many mr kipling cakes . contents 1 branding 2 french fancies 3 references 4 external links branding edit the brand s namesake mr kipling never actually existed . 3 with advertising using the phrase exceedingly good cakes and television adverts which originally featured the voice of actor james hayter the brand had become the market leader in the united kingdom by 1976 a position it still holds over thirty years later . varieties of single serving and individually wrapped cakes have also been marketed . in the early 2000s the mr kipling brand moved away from its familiar design and for about a year a modern logo consisting of a red oval with mr kipling in a script font inside the oval was used . the slogan was modified to simply read exceedingly good and the description of cakes on the back of the packaging was altered so that it no longer appeared as if it were written by mr kipling . around 2005 the manufacturers briefly experimented with another new logo and a striking pack design pack fronts simply consisting of the words mr kipling the name of the cake and the phrase exceedingly good cakes in a more formal classic typeface ; the only image of the cake on each pack front was a close up of one part of it used as a background image for the entire pack . around the same time the write ups on the back of their packaging once again purported to be written by the person of mr kipling . shortly afterwards however the pack design and brand image whole heartedly returned to its roots . the logo introduced at the time was very closely based on the original one featuring a traditional style font in a gold edged shape the packs feature images of the cake s and various product features and write ups are featured on the pack front . in 2009 the pack designs were slightly revamped with more emphasis put on the name of each product ; the write ups on the back of the pack no longer purport to be written by mr kipling . premier foods also introduced what it termed snap pack packaging now renamed snack pack providing cakes in individually sealed plastic packs to keep them fresh . it quickly became a top seller for the brand . 4 french fancies edit mr kipling french fancies are small sponge cakes resembling petits fours topped with a hemisphere of vegetable oil buttercream . the cakes are coated with fondant icing with several varieties drizzled with a second colour . standard varieties are pink strawberry with white drizzle yellow lemon with chocolate drizzle and brown chocolate with chocolate drizzle . 5 whereas cocoa is cited in the ingredients list strawberry and lemon are not . the cakes are 30 % sugar . 6 french fancies were among the 20 varieties of cake that were part of the initial launch in 1967 . 1 a limited edition appeared in 2012 renamed british fancies containing cakes in red white and blue . in september 2008 mr kipling announced the big french fancy a large cake which can be sliced into portions . 7 supermarket and home made copies are called fondant fancies . references edit a b mr kipling press information pack . 2002 premier foods chief kappler to stand down . the daily mail . associated newspapers ltd. 1 feb 2010 . rosa prince 1998 01 27 . mr kipling makes an exceedingly good myth news . the independent . retrieved 2016 04 13 . individually packaged mr kipling slices introduced by premier foods . london wholesale news . 11 july 2011 . retrieved 22 january 2014 . mr kipling 8 french fancies cakes grocery best of british perth . bestofbritish.com.au . 2012 . retrieved 17 march 2012 . archived copy . archived from the original on october 20 2012 . retrieved october 24 2012 . archived copy . archived from the original on august 22 2010 . retrieved march 17 2012 . external links edit official website premier foods website v t e british pies sweet apple pie bakewell tart banoffee pie bedfordshire clanger black bun custard tart manchester tart mince pie rhubarb pie treacle tart savoury bacon and egg pie bedfordshire clanger bridie butter pie chicken and mushroom pie corned beef pie cornish pasty cottage pie cumberland pie curry pie devizes pie fish pie game pie homity pie killie pie meat and potato pie melton mowbray pork pie pork pie scotch pie shepherd s pie squab pie stargazy pie steak pie steak and kidney pie steak and oyster pie woolton pie manufacturers clark s pies dickinson & morris fray bentos ginsters higgidy holland s pies mr kipling peter s poole s pork farms pukka pies shire foods square pie wall s wrights pies retrieved from https en.wikipedia.org w index.php title mr kipling & oldid 744462063 categories bakeries of the united kingdomfood brands of the united kingdombritish pie brandscompanies established in 1967english cuisinefood manufacturers of the united kingdompremier foods brands1967 establishments in the united kingdomhidden categories articles needing additional references from august 2009all articles needing additional referencesvague or ambiguous time from february 2011 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 15 october 2016 at 10 59 . text is available under the creative commons attribution sharealike license ; 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