corporate identity founded 1998 headquarters oakland california ; usa key people maria cypher mark skoultchi website www.catchwordbranding.com catchword is a naming firm that creates names for companies and products . headquartered in oakland california with an east coast office in new jersey catchword has created names for industries that include technology food and beverage consumer products financial services and healthcare . 1 contents 1 corporate history 2 services 3 notable clients 4 notable names 5 other projects 6 notes 7 external links corporate history edit founded in 1998 during the dot com boom catchword initially focused on technology and start ups but later broadened its scope to cover many industries . 2 catchword s principals are maria cypher and mark skoultchi . 3 services edit services offered by catchword include company and product naming ; tagline creation ; naming strategy architecture and protocol ; linguistic analysis ; preliminary availability screening ; and naming research . 4 5 6 catchword is a member of the global naming network which comprises naming firms from around the world that collaborate on creative work and linguistic analysis . 7 notable clients edit catchword has created names for hundreds of clients including 8 9 10 11 12 amc networks inc. canon usa charles schwab & co. inc. chipotle mexican grill inc. corning incorporated ebay inc. ets educational testing service fitbit inc. genentech inc. general mills inc. the gymboree corporation intel corporation johnson & johnson mcdonald s corporation merck & co. inc. pepsico inc. safeway inc. sega corporation starbucks corporation wells fargo bank notable names edit catchword has created the following notable names 13 14 15 16 crazy 8 for gymboree charge flex surge one zip and force for fitbit dreamery for dreyer s infusion for spalding javiva for peets keysight spinoff of agilent kijiji for ebay maxify for canon photoshop elements for adobe refreshers for starbucks shomi for rogers and shaw communications upwork for elance odesk other projects edit catchword reviews brand names on its website . 17 the company runs popnamer a website that hosts name games in which the general public submits name ideas for trends and social phenomena or new names for existing products and companies . 18 19 catchword also operates just the word a catalog of domain names . 20 notes edit schellhorn eric 26 july 2004 . firms play tough game to defend a good name . christian science monitor . http www.stanfordalumni.org news magazine 2005 novdec dept onthejob.html http www.stanfordalumni.org news magazine 2005 novdec dept onthejob.html elliott stuart 13 november 2007 . next project for eproject a new name . the new york times . denham kristin ; anne lobeck 2009 . linguistics for everyone an introduction . cengage learning . p. 94 . isbn 1 4130 1589 1 . 99 % invisible . how companies name new products . slate . slate . retrieved 8 september 2015 . global naming network usa members . global naming network . retrieved 1 october 2015 . gabler neal . the weird science of naming new products . the new york times . the new york times . retrieved 25 june 2015 . quinn michelle 29 august 2007 . dot com names get dottier . the los angeles times . http www.metroactive.com papers metro 08.09.01 cover spirit 0132.html catchword profile . clutch . retrieved 1 october 2015 . full client list . catchword branding . retrieved 1 october 2015 . gabler neal . the weird science of naming new products . the new york times . the new york times . retrieved 25 june 2015 . quinn michelle 29 august 2007 . dot com names get dottier . the los angeles times . http www.metroactive.com papers metro 08.09.01 cover spirit 0132.html catchword profile . clutch.co . retrieved 1 october 2015 . catchword branding name reviews . catchword branding . catchword branding . retrieved 8 october 2015 . popnamer . popnamer . catchword branding . retrieved 8 october 2015 . berry freya ; geller martinne . megakega megabrew beer merger plans launch corporate name game . uk reuters . thomson reuters . retrieved 30 october 2015 . about just the word . just the word . just the word . retrieved 8 october 2015 . external links edit official website catchthis corporate blog name reviews popnamer global naming network retrieved from https en.wikipedia.org w index.php title catchword company & oldid 688234412 categories branding companiescompanies based in oakland california1998 establishments in california navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 30 october 2015 at 14 57 . text is available under the creative commons attribution sharealike license ; 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