industry strategy consulting founded 1998 founder dev patnaik udaya patnaik neal moore and robert becker headquarters san mateo california new york ny website www.jumpassociates.com jump associates is a strategy and innovation consulting firm with offices in san mateo ca and new york ny . the company was founded in 1998 by ceo dev patnaik udaya patnaik neal moore and robert becker . its business was launched with a project for the office furniture company steelcase which continued to be a client in years to come . 1 since its founding jump has grown to a 50 person multimillion dollar company . 2 contents 1 approach and methods 2 services and offerings 3 organization and culture 4 references 5 external links approach and methods edit jump associates takes what it has termed a hybrid thinking approach to business strategy with the goal of helping clients to identify new markets develop new sources of revenue and reinvent existing categories . 1 jump believes that this hybrid approach at the intersection of organizational culture design thinking and business allows them to take a broader view of issues and find new opportunities that might otherwise be missed . 3 underlying the hybrid thinking approach is an emphasis on using empathy to help companies better understand what s going on in the world . 1 in the book wired to care patnaik discusses customer empathy and how the needsfinding exercises that industrial designers do that seem so focused on objects and products are really about people and empathy . 4 patnaik contends that empathy for customers enables companies to create offerings that are more likely to succeed by aligning their work directly with people s needs . jump s work is built on the premise that creativity is an expertise and it is possible to create conditions for cultivating innovative ideas and be trained to brainstorm . 5 the firm uses a variety of methods including improv inspired brainstorming anthropological analysis of video footage of target users and mock business pitches . 5 the company also relies on neuroscience and the latest team building research and methods to improve effectiveness and camaraderie . for example new employees take learning and skills assessment tests which are used and talked about on a regular basis to improve team performance . 2 services and offerings edit jump s services encompass various ways to approach brainstorming and generating ideas to solve what they term ambiguous problems combining elements of management consulting design and selling the art of innovation . organizations may hire jump to think on their behalf or hire jump to teach them how to generate better ideas through a series of training sessions . 5 the ambiguous problems jump has helped companies to solve include helping p & g study the future of water 5 and working with target to reframe its back to school lines by focusing on students mindsets and hopes rather than specific product trends . 6 jump serves clients in various industries including but not limited to high tech consumer packaged goods retail hospitality and travel and has specialized practices in healthcare and financial services . its clients have included ge samsung target fedex 3m nike hp harley davidson general mills nbc sony and stanford medical center . 3 jump s collaboration with the stanford school of medicine on helping its medical staff achieve work life balance won the alfred p. sloan award for excellence in faculty career flexibility . 7 the work involved conducting video ethnographies and interviews of academic doctors and other staff . 8 organization and culture edit jump s organizational culture emphasizes teamwork and considerate collaboration in service of creativity . 2 for example all employees known as jumpsters meet every morning for a standing meeting called a scrum a quick get together to share company news and updates yoga like exercises and brain stimulating games . jump employees occasionally do affinity exercises where employees ask their coworkers to say one thing they like about each other . there is also a no zinger policy banning jumpsters from making demeaning or hurtful comments about other employees . jump occasionally uses a coach to help employees with any teamwork issues such as improving communications or conflict resolution . as part of the collaborative culture all employees including senior management sit in open neighborhoods of five or six workers . 2 jump also emphasizes injecting energy whether that s for employees clients or any visitors . 6 the jump office or jumpspace was designed with michael fazio of the architecture firm archideas to foster creativity and encourage employees to bounce ideas off of each other . 9 the office includes various forms of workspaces to account for different working styles and promote informal social interaction including a caf an open staircase zen room and a performance space with a garage door . the office has a flexible infrastructure for people to easily move walls desks and whiteboards as needed . 10 in 2008 jump associates was recognized as one of the top small workplaces by the wall street journal . 2 references edit a b c desmarais martin indus business journal april 2009 . a b c d e spors kelly k. wall street journal top small workplaces feb. 22 2009 . a b jump fact sheet jump associates official factsheet accessed march 20 2013 . blinn robert core 77 book review core 77 . a b c d segal david in pursuit of the perfect brainstorm new york times dec. 16 2010 . a b duan mary getting jump on new ideas san jose business journal jan. 14 2007 . award honors medical school s work life flexibility plan policies stanford school of medicine news sept. 24 2012 . richtel matt housecleaning then dinner silicon valley perks come home new york times oct. 19 2012 . hempel jessi space matters businessweek slideshow accessed march 20 2013 . conlin michelle square feet oh how square bloomberg businessweek magazine july 2 2006 . external links edit jump associates web site jump articles on forbes wired to care book official site retrieved from https en.wikipedia.org w index.php title jump associates & oldid 730244004 categories 1998 establishments in californiaprivately held companies based in californiaconsulting firms established in 1998companies based in san mateo californiadesign companies of the united stateshidden categories pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links 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