covent garden london . type public traded as nasdaq urbn s & p 500 component industry retail founded philadelphia pennsylvania u.s. 1970 1970 founder richard hayne scott belair headquarters philadelphia pennsylvania u.s. number of locations 401 may 2012 1 area served united states belgium canada denmark france germany ireland netherlands sweden united kingdom spain italy key people richard hayne chairman products clothing accessories cosmetics footwear housewares music revenue us 3 450.608 billion 2014 2 operating income us 426.831 million 2014 2 net income us 282.36 million 2014 2 total assets us 2 221.214 million 2014 2 total equity us 1 694.17 million 2014 2 number of employees 25 000 2011 subsidiaries anthropologie free people terrain bhldn website commercial website corporate website urban outfitters inc. is an american multinational clothing corporation headquartered in philadelphia pennsylvania . it operates in the united states belgium canada denmark france germany italy ireland the netherlands sweden united kingdom and spain . its inventory primarily consists of women s and men s fashion apparel footwear beauty and accessories activewear and gear and housewares which largely draw from bohemian hipster ironically humorous kitschy retro and vintage styles . their targeted group is young adults aged 18 to 28 . 3 the company has additionally collaborated with designers and luxury brands on several occasions . urban outfitters manages five separate brands including its namesake anthropologie free people terrain and bhldn ; together the brands operate over 400 retail locations worldwide . 4 today it sells its product to approximately 1 400 specialty stores and select department stores . 5 other than that merchandise is sold directly to customers through websites mobile applications catalogs and customer contact centers . 6 as of january 31 2015 total of 238 urban outfitters stores are operating in which 179 are located in the united states 16 are located in canada and 43 are located in europe . 6 contents 1 history 2 corporate identity 3 criticism 3.1 product controversies 3.2 labor practices 4 references 5 external links history edit the company was founded by richard hayne and scott belair in 1970 and was renamed and incorporated in 1976 . on march 15 2001 the company reclassified shipping and handling revenue into net sales . 7 on january 23 2014 wendy wurtzburger who was instrumental in developing leifsdottir a brand that anthropologie sold in select units and wholesaled to bergdorf goodman saks fifth avenue neiman marcus and nordstrom left urban outfitters . 8 in april 2011 the company decided to sell liefsdottir through its own company . 8 corporate identity edit urban outfitters soho location in new york city urban outfitters in west edmonton mall urban outfitters has been described as hipster stylish kitschy irreverent bohemian and retro citation needed . it carries sometimes odd merchandise for example t shirts emblazoned with the words jive turkey or atari . 9 they are known for catering to hipster culture and fashion which incorporates influences from past decades . in house brands include kimchi blue bdg bulldog pins & needles sparkle & fade silence noise coincidence & chance deena & ozzy ecote and staring at stars . urban outfitters in halifax nova scotia in 2011 it agreed to sell limited editions of polaroid one600 instant cameras and type 779 instant film in partnership with the austrian entrepreneur florian kaps who acquired the rights to manufacture 700 copies of the defunct product . 10 in january 2013 it hired the abraham & roetzel lobbying firm led by former republican sen. spencer abraham to advocate on its behalf in washington d.c. regarding retail industry policy . 11 in 2007 urban outfitters received the national preservation honor award from the national trust for historic preservation for the urban outfitters corporate office campus located on the philadelphia naval shipyard . 12 for the same campus urban outfitters received the 2007 global award for excellence from the urban land institute . 13 in march 2008 to introduce its new terrain brand the company entered the philadelphia flower show and won the alfred m. campbell award the conservation award people s choice award and best in show . 14 in q4 2015 the company announced plans to acquire pizzeria vetri an eatery . as the company is facing declining same store sales and foot traffic the acquisitions illustrates the retailer s shift in strategy . there are two pizzeria vetri locations in philadelphia with three more locations scheduled to open up over the next year . 15 criticism edit product controversies edit urban outfitters products have been the subject of multiple controversies largely stirred up by religious ethical and ethnic pressure groups . in 2003 the company released a monopoly parody called ghettopoly . the game was criticized as racist by a local chapter of the naacp 16 and black clergy among others . 17 the creator of the game david chang maintained the games are a medium to bring together in laughter adding if we can t laugh at ourselves ... we ll continue to live in blame and bitterness . 17 also in 2003 a t shirt released with the phrase everyone loves a jewish girl surrounded by dollar signs was condemned 18 though the anti defamation league welcomed the decision to discontinue the shirts saying that it hoped that this experience combined with another recent controversy surrounding an urban outfitters product that reinforced stereotypes has served to sensitize the company to the sensibilities of its customer base and all ethnic groups . 19 the adl later expressed outrage and disgust at other incidents of insensitivity . 20 the following year in 2004 a set of refrigerator magnets based on jesus dress up a game created by artist normal bob smith drew additional critical response . 21 22 the company allegedly received feedback from an estimated 250 000 emails . 23 urban outfitters noted that the magnets which had been their sixth most popular christmas toy 24 were not intended to offend but rather to appeal to their customers diversity . urban outfitters no longer markets the game or the refrigerator magnets . 25 in 2006 the retailer was criticized 26 for offering sparkly handgun shaped christmas ornaments in its hometown of philadelphia a city that had seen over 1 700 shootings and over 300 gun related murders for the year . 27 after the murder of officer charles cassidy the company announced on november 15 2007 that it would no longer sell the gun shaped ornament . 28 in 2007 complaints by jewish groups over the company sales of keffiyehs which had been marketed as antiwar scarves 29 led urban outfitters to stop carrying that item . 30 urban outfitters issued a statement due to the sensitive nature of this item we will no longer offer it for sale . we apologize if we offended anyone this was by no means our intention . 29 in may 2008 after concern in the jewish community urban outfitters discontinued a t shirt that featured a palestinian child holding an ak 47 over the word victimized . according to a company representative w e do not buy items to provoke controversy or to intentionally offend . we have pulled this item in all of our locations and will no longer be selling it online either . 31 in may 2010 the village voice published an article comparing various local brooklyn artists merchandise to products sold later by urban outfitters claiming they have been stealing people s work and designs . 32 in june 2010 the company was criticized for having made a controversial t shirt saying eat less over the stomach . some people considered it as insensitive to people struggling with anorexia and other eating disorders . 33 the t shirt was eventually pulled from the website but it was still sold in stores . 34 in may 2011 stephanie stevie koerner a designer who owns an online store on etsy claimed that urban outfitters i heart destination necklaces were stolen from her united world of love which both featured metal chain necklaces of various states with heart shaped holes punched in . 35 blogger april winchell investigated and discovered that the necklaces featured a common design which a number of other artists both on and outside of etsy had been selling for at least a year prior to koerner s first sale . additionally winchell drew attention to a commenter s discovery of another instance in which koerner had claimed credit for a design that was not originally hers . 36 nevertheless urban outfitters removed the product from their online store . 37 in 2011 the navajo nation sent a cease and desist letter to urban outfitters demanding that the company stop using the term navajo for a line of products that include underwear and a liquor flask . the tribe holds at least 10 trademarks on their name and alleges the company of trademark violation and criticism of the product . 38 on october 19 2011 urban outfitters removed the word navajo from product names on its website . 39 in 2012 many in the irish and irish american community were upset and threatened to boycott urban outfitters over st. patrick s day t shirts which monolithically depicted irish and irish americans as drunkards . 40 in 2012 several popular lgbt news blogs criticized the company s choice to feature a transphobic greeting card . the card has since been removed from the website s catalog . the company did not issue any public statement regarding the controversy . 41 in april 2012 the anti defamation league condemned urban outfitters for selling a tee shirt with a six pointed star design which the adl claims strongly resembled the star jews in nazi germany were made to wear during the holocaust . 42 the danish brand wood wood that makes the tee shirt is also corporate partners with adidas and converse . the shirt no longer features the star . 43 in september 2012 president of the human rights foundation thor halvorssen published an open letter to urban outfitters urging the company to cease sales of clothing featuring che guevara . halvorssen claims the clothing often featuring the word revoluci n romanticizes a brutal tyrant who suppressed individual freedom in cuba and murdered those who challenged his worldview . 44 45 the merchandise has since been removed from stores . 46 in september 2013 urban outfitters standard cloth patch vest featured u.s. military patches . one of the patches was the scroll used by the 75th infantry battalion also known as the rangers . rangers and other veterans objected as the ranger scroll is only awarded to those currently serving in the 75th infantry battalion . 47 in february 2014 urban outfitters pulled a shirt that featured the word depression in a variety of sizes across the entire shirt . many people used social media to express their feelings that it was an insensitive design . 48 in september 2014 urban outfitters was criticized by media and social media for the release of a vintage kent state university sweatshirt . the sweatshirt had a red and white vintage wash finish but also included what looked like bullet holes and blood splatter patterns invoking the kent state shootings that took place on the campus on may 4 1970 . during the shootings four students were killed and nine students were injured by ohio national guardsmen . 49 urban outfitters issued a statement it was never our intention to allude to the tragic events that took place at kent state in 1970 and we are extremely saddened that this item was perceived as such there is no blood on this shirt nor has this item been altered in any way . the red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray . 50 kent state issued the following statement may 4 1970 was a watershed moment for the country and