private company industry visual art television advertisement founded venice california may 21 2000 2000 05 21 founder mathew cullen javier jimenez headquarters marina del rey los angeles california products music videos advertisement number of employees 50 website http www.motiontheory.com motion theory is an american production company that was founded on 1 may 2000 by mathew cullen and javier jimenez . the company is located in marina del rey in los angeles california united states . the company has produced hundreds of projects and has been awarded multiple grammys mtv video music awards and aicp awards for its commercial and music video production work . its director roster includes mathew cullen bo krabbe guillermo del toro jesus de francisco christopher leone clement oberto daniel reisinger lucas borras marlind & stein chris riehl vanessa marzaroli and syyn labs . motion theory s notable work includes commercials for audi hp ibm samsung nike nfl ; and music videos for adele weezer the black eyed peas and katy perry . motion theory holds the guinness world record for the most internet memes in a music video 51 featured in weezer s pork and beans . the video was directed by cullen and produced by javier jimenez and bernard rahill . contents 1 expansion and development 2 awards 3 see also 4 references 5 external links expansion and development edit in august 2010 motion theory moved their company headquarters from venice ca to an expanded 25 000 square foot 2 300 m2 space in marina del rey in los angeles ca . on december 9 2010 guillermo del toro cinematographer guillermo navarro mathew cullen and javier jimenez launched mirada a sister company to motion theory . mirada is a story development digital production and visual effects company made up of animators designers digital artists writers and filmmakers . the team works collaboratively to create and produce projects that span digital production and content for film television advertising interactive and other media . awards edit the motion theory award list project field award year nominee or won buick behind the beauty short film bessie 2010 won tanqueray resist simple short film aicp shortlist 2010 won nfl network run commercial emmy 2010 won katy perry california gurls music video mtv ema europe 2010 won katy perry california gurls music video mtv vma 2010 nominee the black eyed peas boom boom pow music video grammy best music video 2009 won hp fergie commercial aicp 2009 won weezer pork and beans song music video grammy best music video 2008 won adele chasing pavements music video mtv vma 2008 nominee hp pharrell commercial aicp 2007 won microsoft zune two little birds commercial aiga siggraph 2007 won hp paulo coelho commercial siggraph 2007 won reebok wrapshear commercial silver clio 2006 won beck girl music video mvpa 2006 won nike presto 04 commercial aicp adc gold d & ad 2004 won nike flow commercial aicp 2004 won espn evolution commercial aicp 2003 won direct tv espn fullcourt commercial aiga 2003 won see also edit pixar dreamworks skg dreamworks animation computer generated imagery list of animation studios stop motion animation references edit this article includes a list of references related reading or external links but its sources remain unclear because it lacks inline citations . please help to improve this article by introducing more precise citations . november 2010 learn how and when to remove this template message http www.jwtintelligence.com 2011 03 qa mathew cullen co founder studio mirada 2 http www.hollywoodreporter.com blogs heat vision guillermo del toro direct commercials 161369 http www.slashfilm.com guillermo del toro direct commercials http www.fastcompany.com magazine 122 loco motion.html retrieved 2010 09 09 http web.ebscohost.com ehost detail vid 1 & hid 104 & sid cc7d009a a95f 49e0 afd7 36fe8e8aabb6 % 40sessionmgr113 & bdata jnnpdgu9zwhvc3qtbgl2zq % 3d % 3d db bth & an 28529931 retrieved 2010 09 27 http web.ebscohost.com bsi detail vid 7 & hid 111 & sid b7de7468 885c 4b80 be0e 1c7022440764 % 40sessionmgr111 & bdata jnnpdgu9ynnplwxpdmu % 3d db bth & an 27592189 db bth & an 27592189 retrieved 2010 09 27 http www.cgadvertising.com pages latest news motion theory.php retrieved 2010 09 20 http www.fastcompany.com magazine 122 loco motion.html retrieved 2010 09 09 http www.manta.com c mm7d919 motion theory retrieved 2010 09 18 http www.motionographer.com 2010 04 14 more data from motion theory retrieved 2010 09 19 http www.motiontheory.com retrieved 2010 09 19 http www.renderosity.com motion theory gives generative art a human touch for ibm cms 15005 retrieved 2010 09 24 external links edit http www.motiontheory.com retrieved from https en.wikipedia.org w index.php title motion theory company & oldid 743512736 categories american animation studioscompanies based in los angelesamerican music video directorshidden categories articles lacking in text citations from november 2010all articles lacking in text 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