article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . april 2011 learn how and when to remove this template message macmall type private industry direct marketing headquarters el segundo california united states area served united states parent pc mall website macmall.com macmall is a reseller of computers manufactured by apple inc. such as the macbook and imac with an online store . they buy apple products in bulk which allows them to sell them at a volume discount and are one of the only companies authorized by apple inc. to do so . they also sell accessories for other apple products like ipods and iphones . macmall is a wholly owned subsidiary of pc mall which is a nasdaq traded company . contents 1 history 2 macmall today 3 macmall features 4 executive leadership 5 locations 6 references history edit its parent company pc mall started out as a mail order catalog company in 1987 at marina del rey ca in the residence of its co founders brothers sam and frank khulusi . started out under the name creative computers before changing it to its current name pc mall was the number one mail order reseller of amiga computers from commodore international until its closure on april 1994 . the closure of commodore didn t come too rough as the company obtained authorization to sell apple computers early that year . with the new partnership and much optimism the company moved to a 35 000 sq ft 3 300 m2 distribution center with 15 000 sq ft 1 400 m2 of office space . in the first quarter of 1995 the company filed for initial public offering ipo and went public in april 1995 . after a year of robust growth the company launched the website macmall.com to add to its already burgeoning sales . macmall today edit macmall is the biggest online revenue earner for pc mall and its subsidiaries . at the end of 2010 total net sales of macmall amounted to approximately us 200 million which was 15 % of the company s us 1.3 billion revenue for the year end . macmall features edit mac on call is the service installation and advice center located on the store . as an apple authorized service provider mac on call is standing in to provide answers to questions about computers and electronics perform both in warranty and out of warranty services . creative pro it is a special section on the website that caters specifically to professionals working on the creative professional field those whose jobs encompass those of photography architecture audio & music film & video and design graphics . not only does the creative pro section offer better computer and electronics deals on the section it also offers how to helps and webinars to provide creative professionals with the best possible service . executive leadership edit macmall.com is headed by its president daniel j. devries is based in el segundo ca . he once served as the executive vice president for marketing of pc mall inc. he also once served as a senior vice president and a senior marketing executive . devries attended the university of michigan . locations edit macmall corporate headquarters is located in el segundo ca . distribution center is located in memphis tn . macmall also holds office in montreal canada and manila philippines . references edit macmall opens new flagship store allvoices.com . february 11 2010 homepage retrieved from https en.wikipedia.org w index.php title macmall & oldid 732036257 categories consumer electronics retailers in the united stateshidden categories articles with a promotional tone from april 2011all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 29 july 2016 at 04 28 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view