that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . january 2014 learn how and when to remove this template message brc imagination arts brc is a us based international company that produces immersive design for corporate brands museums world s fairs and theme park attractions . brc was one of the first independent design firms to successfully employ the concept and design process of combining storytelling and film production techniques in the design of physical structures and spatial experiences and continues to be a leader in this field . 1 2 the company s clients have over 350 awards for creative excellence including 20 thea awards for outstanding achievement in themed entertainment 3 two academy awards nominations and a los angeles emmy award nomination . 4 the firm founded in california also has offices in the u.k. china and the netherlands and has worked in asia europe canada australia and the middle east as well as the usa . 3 contents 1 history 2 recent corporate brand experiences 2.1 ford rouge factory tour 2.2 heineken experience 2.3 evergrande group exhibition center 2.4 world of coca cola 2.5 the bud selig experience 2.6 the soul of nashville 2.7 story garden by amorepacific 3 selected cultural attractions 3.1 nasa 3.2 adler planetarium & astronomy museum 3.3 abraham lincoln presidential library and museum 3.4 louisiana s old state capitol 4 world s fairs 4.1 expo 86 vancouver 4.2 seville expo 92 spain 4.3 taejon expo 93 korea 4.4 expo 2005 aichi japan 4.5 expo 2010 shanghai china 4.6 expo 2015 milan italy 5 theme parks 5.1 disney mgm studios theme park 5.2 mystery lodge knott s berry farm 5.3 universal studios japan 6 technical achievements 7 awards and recognition 8 filmography 9 references 10 further reading 11 external links history edit company founder bob rogers began his involvement in themed entertainment with the walt disney company in 1968 as a magician in the disneyland magic shop 5 eventually becoming a producer for disney s themed design branch walt disney imagineering . 6 before establishing brc rogers last project for imagineering was the impressions de france 7 film attraction in the walt disney world theme park epcot . 8 in 1981 rogers established bob rogers & co. 8 contracted with general motors to design and produce several attractions for the post show portion of epcot s world of motion pavilion known as transcenter . 9 while working on these attraction for the epcot park rogers and brc also produced the film ballet robotique 10 which was nominated for an academy award in the live action short film category 11 following the work for the disney theme park brc began to produce attractions and exhibits for world s fairs international events theme park works cultural attractions such as museums and educational institutions and increasingly for corporate brand environments . 12 in 1991 the company was renamed brc imagination arts . recent corporate brand experiences edit ford rouge factory tour edit in 2015 brc updated the visitor experience at the historic ford river rouge complex in dearborn michigan . in cooperation with the henry ford museum and as a part of a larger renovation of the industrial plant with a goal of modernization through sustainable architecture and manufacturing processes 13 this was an update of the original visitor experience created in 2004 by brc imagination arts in which brc designed and produced visitor galleries theater shows and interactive tours 14 throughout the property and within the manufacturing plant . 15 heineken experience edit as a part of the restoration of the heineken s historic brewery in amsterdam brc imagination arts refreshed the brand s visitor tour . the new tour the heineken experience reopened to the public in 2008 providing visitors with a complete overhaul of visitor spaces 16 interactive experiences and product interaction experiences . since the opening in 2008 the heineken experience has been voted one of amsterdam s leading tourist attractions . 17 18 evergrande group exhibition center edit for the chinese commercial and residential development corporation evergrande real estate group brc imagination arts created the evergrande group exhibition center consisting of several fully immersive multi sensory media experiences for a visitor exhibit showcasing the company s extensive real estate development projects as well as showcasing the company s social and civic involvement in china . 19 world of coca cola edit for the coca cola companies world of coca cola visitor museum in atlanta georgia brc created and produced moments of happiness 2014 20 the featured introductory attraction experienced by every visitor to the world of coca cola . 21 the bud selig experience edit the first installment for a milwaukee brewers brand experience the selig experience 2015 22 uses the story of retired baseball commissioner bud selig to celebrate the history of the milwaukee brewers team and the baseball fans of wisconsin . 23 the soul of nashville edit in 2015 brc created and produced the first stop in a backstage tour of nashville tennessee s iconic ryman auditorium the soul of nashville 2015 . 24 the show surrounds guests on three sides to immerse the visitor into the history and highlights of the historic landmark auditorium referred to as the mother church of country music . 25 story garden by amorepacific edit for amorepacific corporation korea s largest cosmetics company brc imagination arts to produce a permanent exhibit in the company s new beauty campus in osan korea which opened to tours in september 2013 . the permanent factory exhibit referred to as story garden 26 employs emotional storytelling immersive media interpretative art installations and original music scores to capture the mood and spirit of the brand for visitors of the tour . 27 selected cultural attractions edit nasa edit brc s work for nasa includes the original creation of space center houston at the lyndon b. johnson space center 28 followed by several updates . brc also created and produced the apollo saturn v center 1996 at the kennedy space center visitor complex ksc in florida shuttle launch experience 2007 at ksc and exploration space 2009 at ksc . 29 adler planetarium & astronomy museum edit brc imagination arts designed and produced two space related permanent educational exhibits for the adler planetarium & astronomy museum in chicago illinois the western hemisphere s first and oldest planetarium . the two exhibits include the shoot for the moon gallery and the lunar dangers lab theater . both attractions which opened in 2007 were designed and produced with the collaboration of retired nasa apollo program astronaut jim lovell . 30 abraham lincoln presidential library and museum edit brc imagination arts was commissioned to design and produce the museum portions of the abraham lincoln presidential library and museum located in springfield illinois 31 the museum design applies immersive storytelling design techniques 32 to present the life of the 16th u.s. president abraham lincoln from childhood through his assassination . 33 key exhibits for the museum include traditional artifact displays fully immersive dioramas depicting moments in lincoln s life referred to as the journey s galleries and interactive theater presentations which includ the shows ghost of the library lincoln s eyes and ask mr. lincoln . 34 louisiana s old state capitol edit for the old louisiana state capitol brc renovated the visitor experiences of the historic structure including galleries and artifact displays associated with the history of the state of louisiana . the following year brc designed and produced a special effects theater performance the ghost of the castle 2010 35 housed in an upper chamber of the old state capitol which explores the history of the prominent louisiana structure through the guidance of the ghost of sara morgan which according to local legend haunted the structure following her death . 36 world s fairs edit by 1986 brc imagination arts completed the first of an ongoing series of projects for world s fairs and international expositions a design specialty that the firm continues to involve itself with . expo 86 vancouver edit for the world s fair in vancouver canada expo 86 brc produced the live show spirit lodge 37 for corporate sponsor general motors . the performance incorporated a live actor and holographic imagery to tell the story of the magic canoe as a means of binding the experiences of family life . in addition brc also produced the short film rainbow war for the canadian pacific railway pavilion . 8 rainbow war was later nominated for an academy award 38 in the live action short film category . 39 seville expo 92 spain edit for seville expo 92 brc imagination arts produced a large format short film world song for corporate sponsor general motors as a part of the usa pavilion . 40 brc also worked with the academy award winning specialty film format producer iwerks entertainment known today as simex iwerks to produce a 360 degree film for the basque national pavilion . the film presentation was unique in that it was a seamless circular film presentation that was made using a single strip of film projected with a specialty projector that wrapped the film image around a 360 degree screen which surrounded the audience . 40 taejon expo 93 korea edit the following year for taejon expo 93 brc worked again with iwerks entertainment to produce a 9 screen circle film presentation entitled postcards for corporate sponsor korean air . the 360 degree film followed the daily lives of a korean girl and several of her pen pals each residing in diverse areas of the globe . expo 2005 aichi japan edit for the expo 2005 world s fair in aichi japan 41 brc produced a 9 screen 3 d like show the franklin spirit . 42 the show combined both front and rear screen projections to create a 3 d illusion which did not require the audience to wear special glasses . 43 expo 2010 shanghai china edit for shanghai china s expo 2010 brc created attractions for the corporate pavilion co sponsored by china mobile and china telecom and also for the usa pavilion . for joint sponsors china mobile and china telecom brc designed and produced all of the show and visitor experiences for the corporate information and communication pavilion . here every visitor was provided a unique interactive device synchronized with the pavilions various shows and attractions so as to allow each pavilion visitor with an individualized and personal interactive experience . 44 for the usa pavilion at expo 2010 brc imagination arts designed and produced all visitor experiences . 44 the pavilion s main show was a short film featuring the enduring spirit of a young girl 45 entitled the garden 46 which was projected on five screens of various shapes and surrounded by led special lighting and in theater special effects such as rain and wind . expo 2015 milan italy edit the expo 2015 in milan italy was based on the theme of access to healthy safe and sufficient food for the planet . for the expo s european union pavilion the eu selected brc imagination arts to create and produce a series of theatrical and immersive activities . the pavilion was awarded the expo s honorable mention for best presentation from exhibitor awards milan expo 2015 . 47 the pavilion s main attraction the short film produced by brc alex & sylvia was independently awarded best animated film when entered in the los angeles international film festival . 48 theme parks edit disney mgm studios theme park edit when disney s hollywood studios theme park originally known as the disney mgm studios theme park first opened at the walt disney world resort in florida in 1989 brc imagination arts was commissioned to design and produce the feature animation pavilion 49 of the magic of disney animation .