an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . august 2016 learn how and when to remove this template message beachbody llc beachbody fitness logo type private industry fitness weight loss dietary supplements founded santa monica california 1998 1998 headquarters santa monica california united states area served worldwide key people carl daikeler ceo jon congdon president products p90x insanity piyo 21 day fix focus t25 1 website beachbody.com beachbody llc is an american multinational corporation that uses direct response infomercials multi level marketing 2 and individual sales consultants also known as coaches to sell fitness weight loss and muscle building home exercise videos . the company s best known products are autumn calabrese s 21 day fix tony horton s p90x and shaun t s insanity whose tv ads have become some of the most frequently run infomercials in the united states . 3 contents 1 history 2 products 3 references 4 external links history edit beachbody was founded in 1998 by carl daikeler and jon congdon in santa monica california . the company offers a variety of different in home health and fitness products including the insanity program by shaun thompson shaun t and p90x exercise program developed by tony horton . products edit p90x is a 90 day home fitness system developed by trainer tony horton . the program includes 12 workouts that use resistance and body weight training cardio plyometrics abdominal work martial arts and yoga . it also comes with a nutrition plan fitness guide and workout calendar . this fitness plan focuses on what it refers to as muscle confusion ; a cross training method that switches the order of exercises and incorporates varied movements . it is believed that muscle confusion prevents the body from adapting to exercises over time resulting in continual improvement and minimizing plateaus . 4 insanity is a 60 day workout regimen with a focus on strenuous stamina training . developed by shaun t. the insanity program emphasizes max interval training a method of exercising during which one works out strenuously for 3 4 minutes and then rests or cools down for approximately 30 seconds before starting the process again . no weights or any other equipment are needed for the workout . the insanity workouts are strenuous and designed for people who are already in good shape . it is not intended for people with cardiovascular pulmonary and metabolic diseases diabetics or obese people and people with orthopedic limitations . 5 focus t25 was released september 2013 and was developed by shaun t. the program provides one 25 minute exercise per day . this fitness system has two cycles alpha and beta . during the alpha cycle workouts are centered on building the foundation of total body fitness . users will perform cardio that burns calories and improves speed and agility while developing strength and resistance training that doesn t require any weightlifting . when users are in the beta phase the 25 minute workouts focus on core cardio . calories are burned as users perform speed drills . in order to give individuals core fitness this workout features vertical and horizontal moves . 6 7 other programs include the 21 day fix 21 day fix extreme hammer and chisel 20 minute hard corps and piyo . the celebrity trainers involved with beachbody include tony horton shaun t. autumn calabrese sagi kalev jericho matthews chalene johnson and joel freeman . additional products include shakeology beachbody performance and the container system developed by autumn calabrese . references edit beachbody fitness nutrition diet and weight loss products and videos . beachbody.com . october 19 2009 . archived from the original on february 19 2011 . retrieved february 14 2011 . rovell darren . beachbody grows exponentially thanks to network marketing . cnbc . retrieved april 1 2012 . news headlines . cnbc.com . january 31 2011 . retrieved february 14 2011 . ask the misfits . the washington post . december 9 2008 . watson stephanie july 18 2014 . fitness review insanity program . webmd . stephanie watson reviewed by michael w. smith md july 22 2014 . focus t25 workout what you do how hard it is and more . webmd.com . cs1 maint uses authors parameter link dave golokhov . focus t25 exercise review askmen . askmen.com . external links edit official website retrieved from https en.wikipedia.org w index.php title beachbody & oldid 743566246 categories health clubs in the united statesprivately held companies based in californiacompanies based in santa monica californiahidden categories cs1 maint uses authors parameterarticles with a promotional tone from august 2016all articles with a promotional toneuse mdy dates from october 2015 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran aissimple english edit links this page was last modified on 10 october 2016 at 06 25 . text is available under the creative commons attribution sharealike license ; 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