the english cider maker . for the irish maker of bulmers whose product is marketed as magners outside of the republic of ireland see magners . this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . march 2013 learn how and when to remove this template message h. p. bulmer ltd bulmers cider logo 2011 type subsidiary industry alcoholic beverages founded 1887 founder h. p. bulmer headquarters london england area served worldwide products cider owner heineken international website bulmers h.p. bulmer is an english cider making company founded in 1887 in hereford england . the founder was henry percival percy bulmer the twenty year old son of the local rector at credenhill the reverend charles h. bulmer and his wife mary . he is said to have taken his mother s advice to make a career in food or drink because neither ever go out of fashion . 1 the company s two principal brands are its own bulmers cider which is sold worldwide and strongbow which is sold across europe the us australasia and the far east . the company is owned by heineken international . today hp bulmer makes 65 % of the five hundred million litres of cider sold annually in the united kingdom and the bulk of the uk s cider exports . 2 the firm s primary competitor is the irish c & c group and its magners brand which holds the licence to the bulmers name within the republic of ireland only . contents 1 history 1.1 formation 1.2 public company 2 recent developments 3 structure 4 brands 5 see also 6 references 7 external links 7.1 video clips history edit formation edit using apples from the orchard at his father s rectory and an old stone press on the farm next door percy bulmer made the first cider upon which the family fortune would be made . in 1889 his elder brother fred edward frederick bulmer coming down from king s college cambridge turned down the offer of a post as tutor to the children of the king of siam to join percy in his fledgling cider business . with a 1 760 loan from their father the brothers bought an 8 acres 3.2 ha field just outside the city and built their first cider mill . it was little more than a barn compared to the huge modern stainless steel computer controlled cider making plant that has grown up on a 75 acres 30.4 ha site nearby . cider making was then an unpredictable activity the natural fermentation process being achieved by yeast contained within apples ; meant that the cider often became sour . it was a college friend of fred s dr herbert durham who in the 1890s isolated a wild yeast to create the first pure cider yeast culture which would ensure that fermentations were consistent . this was the start of commercial cider making . bulmers was first granted the royal warrant in 1911 and continues today as cider maker to her majesty the queen . it was incorporated as a private company on 27 june 1918 . it described its cider as the white wine of england . strongbow was brought in from 1960 . public company edit shares were offered in the company on the stock exchange on 7 december 1970 . at this point it was the world s largest producer of cider . recent developments edit in 2003 the company was bought for 278 million by scottish & newcastle s & n with the loss of some 200 jobs initially . 3 on 25 january 2008 it was announced that s & n had been bought out for 7.8 billion by the heineken group . 4 its australia and new zealand business interests were sold to australian brewer foster s. bulmers now survives only as a brand name with operations in hereford scaled back considerably to principally the production of cider . apart from the initial mainly administrative 200 jobs lost in 2003 after the initial s & n merger more losses were announced in 2008 when bottling was ceased 5 although after the last batch of 65 job cuts it was pledged that there would be site production and investment of around 7.5 m including a second can line to be installed by 2011 . 6 during the spring of 2006 the company relaunched bulmers original in the uk a premium packaged cider aimed at the served over ice market which has grown in popularity over the last few years . bulmers original is a 4.5 % abv cider and is sold primarily in pint bottles 568 ml but also on draught in 1 litre bottles and in a 500 ml can . in november 2007 the bulmers range was joined by bulmers pear cider and in spring 2008 by bulmers light which is the same abv as the original but with 30 % fewer calories . however this was delisted a year later . amongst the other brands produced by bulmers is jacques which is a 5.5 % abv cider . this is available in fruit de bois cider with cherry raspberry and blackcurrant flavours and jacques orchard fruits launched in summer 2008 . in summer 2010 a limited edition version of bulmers was made combining both apple and pear flavours in one and named summer blend . in autumn 2010 another limited edition version of bulmers was created made using specially selected red katy apples which are allowed to fully ripen in the orchards before harvesting and named red apple . 7 in the summer of 2011 bulmer s released the limited edition crisp blend which is made from sharper tasting apples delivering a crisp and slightly drier flavour than the original . 8 in the same summer bulmers rebranded themselves with a new look and new bottles . in reference to the bulmers naming tradition dating back to the early 1900s at the time these were bulmers 1 through to 8 they also number coded the different varieties with original as 9 pear as 10 and crisp blend as 15 . at the same time a new flavour was brought out named 17 which is made with the addition of crushed red berries and lime . bulmer s factory in hereford structure edit it is based off the a438 in the west of hereford directly south of hereford racecourse . the site covers around 95 acres . it has a cider factory and once contained a pectin factory . it used to be the main provider of pectin in the uk . apples for the cider are grown in england and france . in 2014 it was reported that bulmers takes 90 percent of its apples from orchards in herefordshire . 9 brands edit sample set of bulmers ciders bulmers original cider bulmers pear cider bulmers crisp blend ltd edition cider bulmers n 17 red berries and lime cider bulmers n 19 bold black cherry cider bulmers n 20 pressed red grape cider strongbow scrumpy jack woodpecker cider jacques cider with fruit pomagne see also edit list of cider brands references edit bulmers how it all began . herefordshire county council . retrieved 29 september 2007 . hp bulmer company history . hp bulmer ltd. archived from the original on 9 february 2010 . retrieved 27 april 2010 . treanor jill 29 april 2003 . 278m bulmers buy completes s & n u turn . the guardian . london . retrieved 13 april 2013 . carlsberg heineken agree to buy scottish & newcastle update7 . bloomberg . 25 january 2008 . retrieved 13 april 2013 . bulmers cider announces job cuts . bbc news . 16 december 2008 . retrieved 13 april 2013 . bulmers cider firm cuts 65 jobs . bbc news . 13 october 2009 . retrieved 13 april 2013 . bulmers limited edition red apple cider talking retail 11 october 2010 retrieved 16 november 2010 bulmers introduces new limited edition crisp blend cider food & drink innovation network february 21st 2011 retrieved 10 july 2011 de bruxelles simon 27 march 2014 . cider drought feared after orchard floods . the times . retrieved 27 march 2014 . external links edit bulmers official company website strongbow website jacques website video clips edit bulmers youtube channel v t e heineken international subsidiaries bralima brewery bralirwa brewery brarudi calanda br u central de cervejas heineken asia pacific archipelago brewery db breweries double brown monteith s heineken hung ria karlova ka pivovara le ajsk brewery cieszyn brewery elbrewery warka brewery ywiec brewery murphy s brewery murphy s irish stout nigerian breweries sierra leone brewery limited brands beamish and crawford bintang beer birra moretti h. p. bulmer bulmers foster s lager heineken heineken oud bruin heineken premium light heineken tarwebok karlova ko killian s lagunitas brewing company la ko brewery maes pils m tzig newcastle brown ale piton royal club scrumpy jack john smith s brewery stolichno strongbow surinaamse brouwerij woodpecker cider zagorka zlat ba ant facilities 2012 holland heineken house amstel brewery cuauht moc moctezuma brewery holland heineken house people charlene de carvalho heineken freddy heineken henry joseph kelliher related heineken experience kidnapping of freddy heineken sisi v t e selected royal warrant holders of the british royal family by appointment to hm the queen abels moving services ainsworths angostura limited akzonobel autoglym axminster carpets bendicks bentley motors bollinger britvic bt burberry cadbury carphone warehouse castrol charbonnel et walker daks dhl express dorma ede & ravenscroft fortnum & mason frank smythson gieves & hawkes h. p. bulmer henry poole & co j. barbour and sons james purdey and sons jaguar cars john lewis john lobb land rover louis roederer mappin & webb martini & rossi minky molton brown mo t & chandon nestl procter & gamble uk richer sounds roberts radio ryvita schweppes spode steinway & sons tanqueray twinings unilever uk vauxhall motors veuve clicquot ponsardin waitrose weetabix wilkin & sons william drake wolsey worcestershire medal service by appointment to hrh the duke of edinburgh boots opticians daks ede & ravenscroft frank smythson gieves & hawkes hatchards holland & holland j. barbour and sons james purdey and sons john lobb land rover lyle & scott penhaligon s truefitt & hill by appointment to hrh the prince of wales ainsworths aston martin autoglym bentley motors burberry crabtree & evelyn daks ede & ravenscroft frank smythson gieves & hawkes holland & holland j. barbour and sons jaguar cars james purdey and sons john lobb land rover laphroaig linn products minky penhaligon s peter jones ritz hotel roberts radio shepherd neame taylors of harrogate turnbull & asser vauxhall motors waitrose weetabix winsor & newton category commons retrieved from https en.wikipedia.org w index.php title h. p. bulmer & oldid 742017509 categories 1887 establishments in the united kingdomdrink companies of the united kingdombritish royal warrant holderscompanies based in herefordshirefood and drink companies established in 1887english cidersheineken brandsherefordhidden categories engvarb from september 2013use dmy dates from september 2013articles needing additional references from march 2013all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia 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