article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . april 2007 learn how and when to remove this template message havas media is the media division of the global marketing and communications group havas . it incorporates the media assets of havas which includes predominantly entities which were formerly known as media planning group mpg . mpg was created in march 1999 as the result of a merger between media planning founded in 1978 and m diapolis founded in 1980 . the two agencies offer communication media strategy and management services to its clients . operating mainly in western europe and the americas it is the 9th largest media specialist worldwide . 1 contents 1 history 2 controversy 3 references 4 external links history edit mpg was created in 1999 as the result of a merger between two media agencies media planning s.a. founded in spain in 1978 by leopoldo rod s casta es and covering the hispanic markets and m diapolis a french company founded in 1980 by havas advertising . 2 havas initially acquired a 45 % holding in mpg which increased to 100 % in may 2001 . fernando rod s vil who joined media planning s.a in 1994 was appointed chief executive officer of havas in march 2006 . 3 in october 2006 havas announced that all its media assets would be reorganised under the umbrella of havas media 4 5 and alfonso rodes vila brother of fernando was named ceo in july 2006 . 6 7 having started out in just eight markets spain portugal france uk the netherlands argentina mexico colombia today mpg is a worldwide network covering 93 % of the world s advertising investment . citation needed controversy edit havas media s mpg usa has been criticized by the industrial workers of the world for not negotiating a severance agreement with one of its members who was laid off in april 2009 . 8 the union has initiated a campaign to get their biggest client sears holdings corporation to stop using mpg by protesting outside of kmart stores . mpg has not publicly commented on the dispute . references edit top media agencies on adbrands.net . www.adbrands.net . retrieved 2015 08 04 . http www.havas.com havas dyn en introduction history.history.html . bollore names fernando rodes ceo of havas advertising age march 8 2006 . havas unites mpg media agencies under the umbrella of havas media pr newswire october 23 2006 havas unites mpg media agencies under the umbrella of havas media pr newswire october 23 2006 steve mcclellan havas shuffles media ops adweek october 23 2006 havas creates media unit advertising age october 23 2006 . havas media planning group under fire following april layoffs mediabistro.com july 28 2009 external links edit official website retrieved from https en.wikipedia.org w index.php title havas media & oldid 729764195 categories advertising agencieshavashidden categories articles needing additional references from april 2007all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from february 2011 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran aisportugu s edit links this page was last modified on 14 july 2016 at 11 43 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view