nasdaq googl nasdaq goog nasdaq 100 components goog and googl s & p 500 components goog and googl spbex goog and googl industry conglomerate founded october 2 2015 ; 12 months ago 2015 10 02 founders larry page sergey brin headquarters mountain view california united states area served worldwide key people eric schmidt executive chairman larry page ceo sergey brin president ruth porat cfo products technology internet computer software life sciences research and development biotechnology list of google products revenue us 74.98 billion 2015 1 operating income us 19.36 billion 2015 1 net income us 16.34 billion 2015 1 total assets us 147.46 billion 2015 1 total equity us 120.33 billion 2015 1 owner sergey brin & larry page 52.5 % voting power 2 number of employees 66 575 q2 2016 3 subsidiaries calico google google capital google fiber gv jigsaw nest labs sidewalk labs verily x firebase vevo 7 % virustotal stackdriver website abc.xyz footnotes references 4 alphabet inc. marketed as alphabet is an american multinational conglomerate founded on october 2 2015 by the two founders of google larry page and sergey brin with page serving as ceo and brin as president . 5 it is the parent company of google and several other companies previously owned by them . 6 7 8 9 10 the company is based in mountain view california at googleplex . the reorganization of google into alphabet was completed on october 2 2015 . 11 alphabet s portfolio encompasses several industries including technology life sciences investment capital and research . some of its subsidiaries include google calico gv google capital verily x and google fiber . some of the subsidiaries of alphabet have altered their names since leaving google google ventures becoming gv google life sciences becoming verily and google x becoming just x. following the restructuring page became ceo of alphabet while sundar pichai took his position as ceo of google . 6 7 shares of google s stock have been converted into alphabet stock which trade under google s former ticker symbols of goog and googl . the establishment of alphabet was prompted by a desire to make the core google internet services business cleaner and more accountable while allowing greater autonomy to group companies that operate in businesses other than internet services . 7 12 contents 1 history 1.1 website 2 structure 3 proposed growth 4 restructuring process 5 references 6 external links history edit on august 10 2015 google inc. announced plans to create a new public holding company alphabet inc. google ceo larry page made this announcement in a blog post on google s official blog . 7 alphabet would be created to restructure google by moving subsidiaries from google to alphabet narrowing google s scope . the company would consist of google as well as other businesses including x google capital and gv . 5 13 14 sundar pichai product chief became the new ceo of google replacing larry page . 15 16 in his announcement page described the planned holding company as follows 7 17 alphabet is mostly a collection of companies . the largest of which of course is google . this newer google is a bit slimmed down with the companies that are pretty far afield of our main internet products contained in alphabet instead . fundamentally we believe this allows us more management scale as we can run things independently that aren t very related . as well as explaining the origin of the company s name we liked the name alphabet because it means a collection of letters that represent language one of humanity s most important innovations and is the core of how we index with google search we also like that it means alpha bet alpha is investment return above benchmark which we strive for page says the motivation behind the reorganization is to make google cleaner and more accountable . he also said he wanted to improve the transparency and oversight of what we re doing and to allow greater control of unrelated companies . 7 12 on february 1 2016 alphabet inc. surpassed apple to become the world s most valuable publicly traded company until february 3 2016 when apple surged back over alphabet to retake the position . experts cited aapl s lack of innovation as well as increasing chinese competition as reasons for the poor performance . 18 19 website edit alphabet has chosen the domain abc.xyz with the . xyz top level domain tld which was introduced in 2014 . it does not own the domain alphabet.com which is owned by a fleet management division of bmw . bmw has said that it is necessary to examine the legal trademark implications of the proposals . it also does not own abc.com which is the promoted domain of the disney owned american broadcasting company though abc.com redirects to a subdomain of go.com through which most of disney s sites are hosted . 20 21 the website features an easter egg in the paragraph where larry page writes sergey and i are seriously in the business of starting new things . alphabet will also include our x lab which incubates new efforts like wing our drone delivery effort . we are also stoked about growing our investment arms ventures and capital as part of this new structure . the period after drone delivery effort is a hyperlink to hooli.xyz a reference to the television series silicon valley . 22 structure edit alphabet inc. company structure alphabet s largest subsidiary is google but alphabet is also the parent company to calico gv google capital x google fiber jigsaw sidewalk labs and verily . while many companies or divisions formerly a part of google became subsidiaries of alphabet google remains the umbrella company for alphabet s internet related businesses . these include many of the most iconic products and services long associated with google such as the android mobile operating system youtube and google search which remain direct components of google inc. and were not made subsidiaries of alphabet . 5 23 proposed growth edit eric schmidt said at an internet association event that there may eventually be more than 26 alphabet subsidiaries . he also said that he was currently meeting with the ceos of the current and proposed alphabet subsidiaries . he said you ll see a lot coming . 24 restructuring process edit alphabet was created as a subsidiary directly owned by google inc. the roles of these two companies one as the owner and the other as the subsidiary was then reversed in a two step switch . first a dummy subsidiary of alphabet was created . then google merged with that dummy subsidiary while converting google stock to alphabet stock . the post merger subsidiary no longer a dummy changed its name to alphabet inc. under delaware law a holding company reorganization such as this can be done without a vote of shareholders as this reorganization was . 25 the restructuring process was completed on october 2 2015 . 11 alphabet retains google inc. s stock price history and continues to trade under google inc. s former ticker symbols goog and googl ; both classes of stock are components of major stock market indices such as the s & p 500 and nasdaq 100 . references edit a b c d e alphabet inc. 2015 annual report form 10 k . edgar . united states securities and exchange commission . february 27 2016 . retrieved december 21 2015 . alphabet inc. def 14a . edgar . 2016 04 29 . alphabet announces second quarter 2016 results . alphabet . alphabet inc. annual reports . alphabet inc. january 28 2016 . retrieved august 29 2014 . a b c womack brian august 10 2015 . google creates new company called alphabet restructures stock . bloomberg . retrieved august 10 2015 . a b google to be part of new holding company alphabet . retrieved august 11 2015 . a b c d e f page larry . g is for google . google official blog . retrieved august 11 2015 . google creates new parent company called alphabet cnet . cnet . retrieved september 19 2015 . reuters october 2 2015 . bye bye google hello alphabet . the express tribune news network . the express tribune . retrieved october 14 2015 . bye bye google hello alphabet . saudi gazette . october 3 2015 . retrieved october 14 2015 . a b sec filing form 8 k by alphabet inc. . october 2 2015 . a b metz cade . a new company called alphabet now owns google . wired . cond nast . retrieved august 13 2015 . greenberg julia august 10 2015 . what google i mean alphabet looks like now . wired . cond nast . retrieved august 10 2015 . what is alphabet google s new company . business insider . retrieved august 10 2015 . chen angela august 10 2015 . google creates parent company called alphabet in restructuring . wall street journal . retrieved august 10 2015 . conor dougherty august 10 2015 google to reorganize in move to keep its lead as an innovator new york times retrieved august 10 2015 google s larry page explains the new alphabet cnet . cnet . retrieved september 19 2015 . levy ari . google passes apple as most valuable company . cnbc . nbcuniversal . retrieved february 1 2016 . krantz matt . apple not going down easy as it overtakes google parent alphabet . usa today . usa today . retrieved february 3 2016 . davidson lauren . google unveils alphabet ... but that s already trademarked by bmw . daily telegraph . retrieved august 12 2015 . lardinois frederic august 10 2015 . google is now alphabet but it doesn t own alphabet.com . techcrunch . aol inc. retrieved august 11 2015 . david stubbs august 12 2015 . google s hooli.xyz easter egg proves silicon valley is tech s own spinal tap . the guardian . retrieved february 28 2016 . google s new alphabet from a to z pictures cnet . cnet . retrieved august 12 2015 . bergen mark . eric schmidt get ready for a lot more alphabet companies . re code . re code . retrieved october 19 2015 . google inc. filing with the sec form 8 k . united states securities and exchange commission . august 10 2015 . retrieved august 11 2015 . external links edit wikimedia commons has media related to alphabet inc. . official website business data for alphabet inc hoover s bloomberg reuters sec filings v t e alphabet inc. divisions google search youtube android maps adsense capital fiber calico gv jigsaw nest labs sidewalk labs verily life sciences x people arthur d. levinson astro teller bill maris eric schmidt ruth porat sundar pichai tony fadell andrew conrad founders larry page sergey brin category portal task force v t e google overview alphabet inc. history list of mergers and acquisitions products criticism privacy concerns censorship domains easter eggs don t be evil advertising admob adscape adsense adwords analytics contributor partners doubleclick doubleclick for publishers wallet communication allo alerts apps script duo calendar contacts gmail history interface google groups hangouts inbox sync text to speech translate transliteration voice software assistant chrome for android for ios chrome web store apps extensions cloud print earth sky moon mars gadgets gboard goggles ime pinyin japanese photos keep news & weather 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