please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . october 2010 learn how and when to remove this template message freshii the freshii logo type private industry fast food founded toronto ontario canada 2005 founder matthew corrin products burritos salads wraps rice noodle bowls soups frozen yogurt website freshii.com freshii is a canadian fast food franchise that serves burritos and wraps soups salads and frozen yogurt . it was founded in 2005 by ceo matthew corrin and has since expanded to over 100 locations in countries including canada the united states colombia sweden austria switzerland ireland and united arab emirates with franchises under development in germany guatemala and saudi arabia . 1 contents 1 history 2 concept 3 philanthropy 4 external links 5 references history edit freshii was founded by matthew corrin in toronto in 2005 . 1 originally called lettuce eatery the store opened to large queues and ran out of food on the first day before the end of lunch . corrin s vision of fast fresh food custom built inspired freshii s reputation for healthy environmentally sustainable meals and snacks served quickly in a cool clean setting for breakfast lunch dinner and snacks . in 2016 the company is opening an average of 3.5 new stores per week and had reached a total of 220 stores in 20 countries . rapid expansion has also been seen in latin america with colombia serving as the base of operations . chile is the up and coming big expansion starting in 2015 where freshii hopes to open from 13 to 20 restaurants over the next decade . restaurants have also been opening in mexico guatemala costa rica and panama . the latin american locations all feature the same core menu as freshii outlets in north america and europe but also add several local or domestic ingredients . concept edit the concept behind freshii is to offer a customisable eating experience . customers choose from a wide selection of chef designed items or create their own salad wrap bowl or soup with over 70 fresh ingredients and dressings . the choice is indicated via a paper receipt known as a fast ticket presented to the cashier . the order is then designed with the desired toppings and dressings . patrons who do not wish to design their meals from scratch choose a menu option by which they substitute ingredients in and out of a menu choice . for example one customer who makes a menu choice might substitute a vegetable broth for chicken broth . citation needed philanthropy edit freshii is an active supporter of many local organizations where they have operating locations . on a global level they support free the children where freshii has developed their green bowl campaign where a customer can purchase the re usable green bowl and some of the proceeds go directly to free the children . the program is a partnership where by the proceeds go directly to build school kitchens & vegetable gardens in developing countries . external links edit official website freshii sample drinks references edit eng dinah . freshii s fresh take on fast food . fortune . retrieved 23 april 2013 . retrieved from https en.wikipedia.org w index.php title freshii & oldid 723346556 categories restaurant chains in canadarestaurant chains in the united statesfast food chains of canadahidden categories articles needing additional references from october 2010all articles needing additional referencesall articles with unsourced statementsarticles with unsourced statements from february 2011 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 june 2016 at 14 22 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view