improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . october 2015 learn how and when to remove this template message this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . october 2015 learn how and when to remove this template message learn how and when to remove this template message interbrand type subsidiary industry brand consultancy founded 1974 headquarters 130 fifth avenue new york city number of locations 29 offices 22 countries key people jez frampton global ceo andy payne global chief creative officer stuart green ceo asia pacific gonzalo bruj ceo emea & latam josh feldmeth ceo north america services strategy valuation design analytics naming digital parent omnicom group website www.interbrand.com interbrand a division of omnicom is a brand consultancy specializing in areas such as brand strategy brand analytics brand valuation corporate design digital brand management packaging design and naming . interbrand has 29 offices in 22 countries . 1 contents 1 history 2 best global brands 2.1 methodology 3 client roster 4 awards 5 references history edit interbrand was founded by john murphy a native of essex in the united kingdom . his interest in branding design began while working in the corporate planning and marketing department at dunlop corporation a leader in the tire industry . in 1974 murphy left dunlop and along with his wife opened novamark a product naming consultancy . in 1979 novamark opened an office in new york under the name interbrand reflecting a shift in the company s offerings . no longer focused on naming and registering trademarks alone the company was now involved in the more encompassing activity of brand strategy and design . 2 throughout the 1970s and 1980s international offices were opened including tokyo and frankfurt milan los angeles and melbourne all offering a full range of branding services brand valuation new product development naming legal searches and graphic design . from 1987 to 1995 michael birkin joined murphy in leading the company as group chief executive . 3 4 5 6 in 1993 interbrand was acquired by the omnicom group and throughout the 1990s and 2000s expanded their service capabilities by acquiring leading branding and identity consultancies in the uk asia pacific south america germany and in south africa . 7 in 1999 they invented the term wi fi . best global brands edit interbrand publishes the best global brands 8 report on an annual basis . the report identifies the world s 100 most valuable brands . interbrand s methodology is also the first of its kind to be iso certified . to develop the report interbrand examines three key aspects that contribute to a brand s value the financial performance of the branded products or service the role the brand plays in influencing consumer choice the strength the brand has to command a premium price or secure earnings for the company 9 methodology edit interbrand has refined its brand valuation into a five step economic value added methodology . through a similar methodology interbrand releases an annual ranking of the best global brands which valuates each brand s financial performance role and strength . the annual report best global brands was published in businessweek until 2009 ; interbrand assumed sole authorship in 2010 . 10 to qualify brands must have a presence on at least three major continents and must have broad geographic coverage in growing and emerging markets . thirty percent of revenues must come from outside the home country and no more than fifty percent of revenues should come from any one continent . 2015 top 10 best global brands 11 rank company value m change from 2014 1 apple 170 276 43 % 2 google 120 314 12 % 3 coca cola 78 423 4 % 4 microsoft 67 670 11 % 5 ibm 65 095 10 % 6 toyota 49 048 16 % 7 samsung 45 297 0 % 8 ge 42 267 7 % 9 mcdonald s 39 809 6 % 10 amazon 37 948 29 % client roster edit interbrand has created comprehensive branding programs for wrigley 12 xerox thomson reuters 13 microsoft 14 nissan 15 telstra 16 and samsung . 17 awards edit interbrand was awarded a gold cannes lions in 2014 for its work on mandela paper prison . 18 interbrand won a bronze cannes lion in 2013 for its work on igloo 19 a tv service launched by sky new zealand and tvnz . references edit interbrand . about interbrand . interbrand . retrieved 2016 02 02 . history of interbrand corporation fundinguniverse . fundinguniverse.com . retrieved on 2013 07 21 . geoffrey foster 1 october 1989 . there s no accounting for brands . management today . jane lewis 7 july 1989 . cash injections sets interbrand for flotation . design week . stuart elliott 23 december 1993 . the media business advertising addenda ; omnicom acquires british brand expert . the new york times . retrieved 17 march 2015 . schmouker olivier . sid lee nous permettra de devenir des champions de la cr ativit et du management michael birkin pdg de kyu . les affaires . les affaires . retrieved 26 october 2015 . interbrand . equitor.com . retrieved on 2013 07 21 . 2015 best global brands best brands interbrand . best global brands . retrieved 2015 10 26 . 2015 best global brands best brands interbrand . best global brands . retrieved 2015 10 26 . 100 best global brands . business week . september 17 2009 . retrieved may 28 2012 . ranking . interbrand . 1 archived october 15 2014 at the wayback machine . 2 archived october 15 2014 at the wayback machine . 3 archived november 2 2014 at the wayback machine . 4 archived october 15 2014 at the wayback machine . 5 archived october 9 2014 at the wayback machine . 6 archived november 2 2014 at the wayback machine . nudd tim 2014 06 18 . design grand prix goes to norwegian shop for a logo that s visual and musical . adweek . retrieved 2015 10 26 . 7 archived november 2 2014 at the wayback machine . v t e omnicom group global advertising brands bbdo proximity worldwide sellbytel ddb worldwide interbrand tribal ddb tbwa worldwide tbwa chiat day the integer group national advertising agencies goodby silverstein & partners gsd & m martin williams merkley partners roberts langer zimmerman advertising media services omnicom media group omd manning gottlieb omd phd prometheus m2m hearts & science media specialist solutions icon international novus omg outdoor media group resolution media accuen fuse drum diversified agency services customer relationship management the beanstalk group siegel gale wolff olins cpm gmr marketing organic hall & partners m a r c research the marketing arm davie brown entertainment public relations public affairs fleishman hillard ketchum pleon porter novelli specialty communications doremus & co. latinworks related publicis omnicom group retrieved from https en.wikipedia.org w index.php title interbrand & oldid 744338325 categories brand valuationbranding companiescompanies based in new york citycompanies established in 1974hidden categories articles with wayback machine linksarticles lacking reliable references from october 2015all articles lacking reliable referencesarticles needing additional references from october 2015all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran aisnederlands portugu s edit links this page was last modified on 14 october 2016 at 15 49 . text is available under the creative commons attribution sharealike license ; 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