united states key people shawn jay z carter ceo damon dash products clothing footwear fragrance and fashion accessories revenue 700 million fy 2007 owner iconix brand group slogan rocawear 4 life 1999 2005 da roc 2005 present website http www.rocawear.com rocawear is an american clothing retailer based in new york . it was created in 1999 by roc a fella records co founders damon dash and jay z 1 and has had annual sales of 700 million . 1 rocawear expanded through licensing to sell clothes for children and juniors ; socks and sandals ; leather suede and fur outerwear ; handbags and belts ; lounge wear ; big and tall ; headwear ; jewelry ; and sunglasses ; as well as co branded product with pro keds state property and team roc . r & b singer ciara signed to be the new face of rocawear in 2007 for the i will not lose campaign . chris brown memphis rap collective three 6 mafia radio personality ebro darden toccara and rich boy were amongst the other celebrities who were part of the campaign . in march 2007 jay z sold the rights to the rocawear brand to iconix brand group for 204 million . jay z will retain his stake in the company and will continue to oversee the marketing licensing and product development . 1 2 in march 2009 rocawear launched its first social networking site offering style news music fashion and cultural connections . 3 in august 2011 jay z confirmed via twitter that rocawear had partnered with pharrell williams clothing label billionaire boys club . 4 in 2012 rocawear was a 490 million clothing business . 5 references edit a b c iconix to buy rocawear jay z s clothing line . new york times . reuters . 7 march 2007 . retrieved 20 may 2013 . jay z down to 98 problems yet y . mtv . 2007 02 07 . archived from the original on march 9 2007 . adaso henry 18 april 2009 . rocawear dives into social networking pool with roc4life . about.com guide . retrieved 20 may 2013 . gregory jason 4 august 2011 . jay z partners with pharrell williams fashion label billionaire boys club . gigwisw.com . retrieved 20 may 2013 . chevalier michel 2012 . luxury brand management . singapore john wiley & sons . isbn 978 1 118 17176 9 . external links edit rocawear official website v t e jay z albums singles videos songs films awards and nominations studio albums reasonable doubt in my lifetime vol . 1 vol . 2 ... hard knock life vol . 3 ... life and times of s. carter the dynasty roc la familia the blueprint the blueprint the gift & the curse the black album kingdom come american gangster the blueprint 3 magna carta holy grail collaborations jay z unplugged with the roots the best of both worlds with r. kelly unfinished business with r. kelly collision course with linkin park watch the throne with kanye west compilation albums chapter one greatest hits blueprint 2.1 bring it on the best of jay z greatest hits jay z the hits collection volume one concert tours no way out tour supporting act hard knock life tour blueprint lounge tour rock the mic best of both worlds tour american gangster live heart of the city tour projekt revolution 2008 europe supporting act jay z & ciara live jay z fall tour the home & home tour u2 360 tour supporting act watch the throne tour legends of the summer magna carter world tour on the run tour related articles roc a fella records rocawear roc nation starroc takeover roc nation 40 40 club beyonc kanye west rihanna def jam recordings linkin park the grey album jaydiohead fade to black live nation entertainment nba 2k13 brooklyn nets made in america festival made in america book jay z category jay z portal hip hop retrieved from https en.wikipedia.org w index.php title rocawear & oldid 737649194 categories jay z1999 establishments in new yorkclothing brands of the united statesclothing retailers of the united statescompanies based in new york citycompanies established in 1999hip hop fashiononline retailers of the united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages kiswahilipolski edit links this page was last modified on 4 september 2016 at 05 56 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view