please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages the topic of this article may not meet wikipedia s notability guidelines for companies and organizations . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources reactrix systems news newspapers books scholar jstor free images july 2015 learn how and when to remove this template message this article does not cite any sources . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . july 2015 learn how and when to remove this template message this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . february 2009 learn how and when to remove this template message reactrix systems inc. type private founded october 25 2001 headquarters ramsey new jersey usa key people robert hoffer ceo owner privately held website www.reactrix.com english only reactrix is an american company that provides technology for interactive gesture driven interfaces used in a variety of fields including out of home advertising retail and entertainment . its large format interactive displays are located in more than 175 malls theaters and other public spaces across the u.s. mostly in the top 20 tv markets . the company s proprietary and patented technology project branded messages onto 6 foot by 8 foot surfaces . images instantly respond to movement or gestures allowing people to interact with them . each installation includes an infrared camera a computer and a projector . as a person interacts with the projected image the camera tracks his or her movements and feeds that information to the computer ; the computer adjusts the image to make it appear to react to the person . matt bell the company s founder and former chief scientist conceived the system as part of his computer science thesis at stanford university . the company having failed to secure additional funding from its backers was eventually placed into receivership and was purchased in april 2009 by dhando investments inc. the investment firm of entrepreneur robert hoffer . references edit this technology article about a corporation or company is a stub . you can help wikipedia by expanding it . v t e retrieved from https en.wikipedia.org w index.php title reactrix systems & oldid 680786498 categories technology companies of the united statestechnological company stubshidden categories articles with topics of unclear notability from july 2015all articles with topics of unclear notabilityarticles lacking sources from july 2015all articles lacking sourcesorphaned articles from february 2009all orphaned articlespages using infobox company with unsupported parametersall stub articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 13 september 2015 at 04 28 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view