wwup tv wwtv cadillac traverse city michigan wwup sault ste. marie michigan united states branding 9 & 10 news fox 32 on dt2 slogan northern michigan s news leader channels digital wwtv 9 vhf wwup 10 vhf wfup 45 uhf subchannels 9.1 10.1 cbs hd 9.2 10.2 fox sd 45.2 cbs sd translators 40 uhf traverse city owner heritage broadcasting group heritage broadcasting company of michigan first air date wwtv january 1 1954 wwup june 15 1962 call letters meaning wwtv water wonderland television wwup water wonderland s upper peninsula sister station s wfqx tv wfup former channel number s wwtv 13 vhf analog 1954 1962 9 vhf analog 1962 2009 40 uhf digital 2007 2009 wwup 10 vhf analog 1962 2009 49 uhf digital 2007 2009 former affiliations abc 1954 1971 dumont 1954 1956 both secondary transmitter power wwtv 45 kw wwup 20.7 kw height wwtv 497 m wwup 370 m facility id wwtv 26994 wwup 26993 transmitter coordinates wwtv 44 8 12 n 85 20 33 w 44.13667 n 85.34250 w 44.13667 ; 85.34250 wwup 46 3 36 n 84 5 57 w 46.06000 n 84.09917 w 46.06000 ; 84.09917 wwup tv website www.9and10news.com wwtv is the cbs affiliated television station for the northern lower and eastern upper peninsulas of michigan . licensed to cadillac it broadcasts a high definition digital signal on vhf channel 9 from a transmitter at its studios on 130th avenue in unincorporated osceola county just northeast of tustin . at 1 631 feet 497 m high the station s transmitter tower is the tallest in the state . the stations are owned by heritage broadcasting group which operates fox affiliate wfqx tv and its full time satellite wfup through a shared services agreement ssa . that station is owned by cadillac telecasting . wwtv airs syndicated programming such as live with kelly and michael and ellen . the stations broadcast 24 hours a day seven days a week . like other network affiliates serving this vast and rural area the station operates a full time repeater station wwup tv channel 10 . licensed to sault ste. marie this station s transmitter is approximately 30 miles sse of sault ste. marie near goetzville in chippewa county . contents 1 digital channels 2 overview 3 history 4 news operation 5 references 6 external links digital channels edit channel video aspect psip short name programming 1 2 9.1 10.1 1080i 16 9 wwtv hd wwup dt main wwtv wwup programming cbs 9.2 10.2 480i wfqx dt wfqx fox 32 overview edit together the two stations which are known on air as 9 & 10 news serve 23 counties in the northern lower peninsula and three counties in the eastern upper peninsula . in addition wwup s signal can be received by viewers in northern ontario including sault ste. marie s canadian sister city . for many years wwtv was seen on cable in the canadian sault . however local cable provider shaw communications switched its cbs feed to wwj tv from detroit . for many years wwtv was the only in market station on cable from the american side of the locks as other american stations were fed from flint and detroit . wwtv is also available on cable television in much of michigan north of lansing as well as charter cable systems in midland . persona systems now eastlink in sudbury ontario carried the station until around 2009 when it was replaced by buffalo s wivb tv . wwtv was also originally seen on the cablevision systems in rouyn noranda and val d or quebec until the early 2000s when it was replaced with wbz tv from boston massachusetts . when atmospheric conditions are right wwtv s signal can be picked up as far south as lansing and the northern suburbs of detroit only when cbet dt in windsor ontario is off the air and as far southwest as the communities on wisconsin s eastern shore of lake michigan subject to interference by waow in wausau . history edit wwtv began broadcasting on new year s day in 1954 . the station was on channel 13 and was owned by jackson radio manufacturer sparton corporation . it was michigan s first television station north of lansing predating traverse city s wpbn tv by several months . wwtv has been a cbs affiliate from its first day but initially carried secondary affiliations with abc and dumont the latter shut down in 1956 . when wpbn signed on wwtv shared abc programming with that station until 1971 when wgtu signed on and became the area s abc affiliate . wwtv aired some of abc s soap operas and game shows while wpbn aired abc s sports programming on the weekends . in 1958 broadcast pioneer john fetzer purchased wwtv . fetzer also owned the detroit tigers and the purchase brought tigers games to northern michigan for the first time . in 1961 a fire at the station s transmitter spread to the studio and destroyed the building . the building was quickly rebuilt complete with new equipment . in 1962 wwtv swapped channel locations with wzzm in grand rapids and moved to its current location on channel 9 . the move to channel 9 allowed wwtv to boost its broadcasting power to cover the entire northern half of the lower peninsula . on june 15 of that year fetzer signed on wwup in sault ste. marie as a full time satellite of wwtv . the stations were known collectively as tv 9 & 10 from 1962 to the late 1990s when the stations dropped tv from their name and began referring to themselves as 9 & 10 or 9 & 10 news . in 1967 wwtv wwup broadcast in color for the first time as cbs was the last network to convert to color broadcasting . citation needed in 1978 fetzer sold wwtv wwup to buffalo bills owner ralph wilson . in 1988 the stations were sold to heritage broadcast group headed by detroiter mario iacobelli . wwtv wwup has long been one of the most technologically advanced small market television stations in the country . citation needed on may 10 2007 it was announced that the area s fox affiliate wfqx tv was being sold by current owner rockfleet broadcasting to cadillac telecasting . the federal communications commission gave regulatory approval in late october of that year . after the closing of the sale cadillac telecasting entered into a shared services agreement ssa with wwtv and wwup . on june 12 2009 wwtv and wwup turned off their analog signals and moved their digital signals to the previous analog channels . on september 29 2010 the fcc granted wwtv a construction permit for a digital fill in translator on their pre transition channel 40 . 3 this translator will primarily serve the traverse city area . this repeater began operation on december 1 2011 . 4 news operation edit wwtv wwup has long been the highest rated television station in the market especially in news . wwtv wwup has always been well ahead of distant runner up nbc affiliate wpbn tv wtom tv in the nielsen ratings . this is mainly because its newscasts focus on the entire region while wpbn wtom focuses mostly on traverse city . the station has always made a large investment into its news department resulting in a higher quality product than conventional wisdom would suggest for what has always been a small market . all told wwtv wwup airs 30 hours of news every week a very large amount for a station in the 116th market . one of the station s best known faces belongs to john mcgowan who joined the station s on air roster in 1977 . he has served as sports director and currently anchors the station s weekend newscasts . mcgowan also reports for sports overtime . other wwtv wwup alumni include wtvg weatherman bill spencer jeopardy clue crew member sarah whitcomb foss wood tv reporters larry figurski and dee morrison and former kpsp anchor trish o shea . wwtv wwup courted controversy when it polled viewers asking if they wanted the station to air a cbs special about the career of cbs evening news anchor dan rather who was stepping down from his broadcast . after much attention from both local and national press the poll was dropped and the special was aired . on october 31 2007 wwtv wwup began producing a weeknight 10 o clock newscast on new sister station wfqx . on january 7 2008 cbs began requiring affiliates to carry the early show in its entirety . the third hour of michigan this morning which had been running from 7 to 8 in the morning was moved to wfqx and expanded to two hours . that evening on wfqx wwtv wwup launched the market s first 7 o clock newscast . in april 2013 wwtv and wfqx became the only television stations in the market to broadcast news in high definition . in addition to its main studios wwtv wwup operates two news bureaus in traverse city located on aero park drive near cherry capital airport and petoskey . during its weather forecasts wwtv wwup uses live noaa national weather service radar data from several regional sites . this data is presented on screen as the doppler 9 & 10 radar network . the main signal comes from the radar located at the nws local forecast office in gaylord . mondays through thursdays after the 11 o clock news the station airs sports extra an extended sportscast . during high school sports season friday night 11 o clock newscasts devote over 20 minutes to sports overtime . known as the original big show it regularly features highlights from more than a dozen area high school sporting events and has won numerous awards for the station . 9 & 10 s website features video content from news and sports . it also offers the only wireless news website of the northern michigan television market . citation needed references edit http www.rabbitears.info market.php request station search & callsign wwtv station http www.rabbitears.info market.php request station search & callsign wwup station http licensing.fcc.gov cgi bin ws.exe prod cdbs forms prod prefill and display.pl application id 1326268 & service ld & form id 346 & facility id 26994 per www.9and10news.com . external links edit wwtv wwup 9 & 10 news 9 & 10 news wireless wfqx wfup fox 32 query the fcc s tv station database for wwtv query the fcc s tv station database for wwup v t e broadcast television in northern lower michigan and the eastern upper peninsula of michigan including traverse city reception may vary by location and some stations may only be viewable with cable television traverse city and cadillac wpbn 7.1 nbc 7.2 abc 7.3 comet tv wwtv 9.1 cbs 9.2 fox wllz lp 12analog mntv cozi w23eb d 23.1 3abn wmnn ld 26.1 news 26.2 atv 26.3 laff 26.4 escape 26.5 grit wgtu 29.1 abc 29.2 nbc 29.3 comet tv wfqx 32.1 fox 32.2 cbs wfup 45.1 fox 45.2 cbs roscommon wuro ld 18.1 metv 18.2 movies 18.3 this tv 18.4 fgo 18.5 heartland 18.7 classifieds wkjc fm 18.8 classifieds wups sault ste. marie michigan and the straits of mackinac wtom 4.1 nbc 4.2 abc 4.3 comet tv wgtq 8.1 abc 8.2 nbc 8.3 comet tv wwup 10.1 cbs 10.2 fox w28dy d 28.1 3abn sault ste. marie ontario chbx 2analog ctv ciii dt 12.1 global chch 38analog ind. public television wcmu 14 wcmw 21 wcmv 27 .1 pbs hd .2 pbs sd .3 create adjacent locals alpena wcml 6.1 pbs hd 6.2 pbs sd 6.3 create wbkb 11.1 cbs 11.2 fox mntv 11.3 abc grand rapids wwmt 3.1 cbs 3.2 the cw wood 8.1 nbc 8.2 bounce tv 8.3 wx radar wzzm 13.1 abc 13.2 accuwx wxmi 17.1 fox 17.2 antenna tv 17.3 this wgvu 35.1