in javascript node.js type mobile computing mobile deep linking contextual deep linking website branch.io branch metrics is a deep linking and business analytics platform offering developer tools for large and independent mobile application companies . its toolset contains web ios and android sdks which generate smart deep links that pass data through application install to facilitate and track conversions and user engagement through targeted communications . 1 2 mobile application developers can use these tools in conjunction with branch s drop in sdk to personalize the install experience for each new user referred or acquired through digital advertising . 3 the branch metrics platform dashboard tracks and displays such data as user behavior k factor campaign performance and ltvs . 4 collected data is used to build custom reports to analyze organic growth and identify roi of various advertising efforts . 5 branch metrics was founded by alex austin mike molinet mada seghete and dmitri gaskin in 2014 . 6 7 8 9 it is backed by nea founder fund greylock partners redpoint ventures lightspeed venture partners pejman mar ventures and ben narasin . 10 references edit perez sarah sep 23 2014 . branch metrics raises 3 million from nea for more intelligent deep links that make apps work like the web . techcrunch . dougherty conor jan 5 2015 . apps everywhere but no unifying link . the new york times . levy ari sep 24 2014 . google s achilles heel is targeted by start ups . cnbc . schiff allison dec 3 2014 . deep links aren t necessarily smart links . adexchanger . battelle john oct 5 2014 . the next stage of mobile quickening links get intelligent . john battelle s search blog . branchmetrics helps you get all data needed for customer acquisition strategy . superb crew . oct 8 2014 . branch metrics unlock your apps growth potential with mobile referals with mike molinet . the app tribe . oct 16 2014 . giang vivian jan 13 2014 . 6 women entrepreneurs share how they raised vc funds . fast company . upbin bruce jan 5 2015 . 2015 30 under 30 enterprise technology . forbes . kokalitcheva kia sep 23 2014 . branch metrics grabs 3m to make mobile app referrals work in one click . venturebeat . external links edit official website retrieved from https en.wikipedia.org w index.php title branch metrics & oldid 736187370 categories 2014 softwarehidden categories tagged pages containing blacklisted linksarticles which use infobox templates with no data rows navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutsch edit links this page was last modified on 25 august 2016 at 19 49 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view