articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . august 2009 friendlyway type limited company aktiengesellschaft industry interactive kiosks digital signage founded 1998 headquarters unterf hring key people klaus trox karl joachim veigel number of employees 39 website friendlyway.com friendlyway is a limited company which develops and markets self service interactive kiosks and electronic screen advertising . the company headquartered in unterf hring near munich markets products through business partners in germany europe south and central america and in the us . as of 2009 the company is represented directly or through business partners in more than 60 countries . the standard product scope includes screen hardware with and without touch screen software for monitoring updating and controlling screen advertising as well as services for the operation of interactive self service applications and digital advertising screens . the name friendlyway is a combination of user friendly and way . user friendliness of kiosk systems is a prerequisite critical to the success for user acceptance . contents 1 history 2 management 3 business areas 4 references 5 external links history edit friendlyway ag was established in august 1998 by klaus trox and andreas st tz in munich . in 2000 the company won start up competitions of mckinsey & company 1 2 of the german savings banks and the magazine stern placing in first place in munich and bavaria and nationwide in second plate in the evaluation of approximately 1300 start up competitors . in 2001 the company was selected by the magazine net investor to one of the most innovative companies in germany . 3 the company had originally planned to go public in 2001 but deferred to do so due to the stock market crash in 2000 2001 . after a consolidation phase in 2001 the business volume of the company from 2003 to 2008 increased steadily each year by two digits on the average . management edit the company was managed from 1998 to 2008 by klaus trox and andreas st tz . in september 2008 andreas st tz resigned voluntarily from management . starting on january 1 2009 karl joachim veigel took over the management areas for sales marketing und services . 4 business areas edit self service systems kiosks digital advertising screens digital signage standard software services operation and maintenance of digital kiosks and advertising displays the kiosk systems classic and van developed by friendlyway became one of the top selling kiosk systems in europe . the systems are used among others at bmw philip morris roche allianz se deutsche bank microsoft ebay bentley . references edit berlinews unternehmer aus f rth mit multimediaanwendungen f r fahrzeuge auf platz eins june 04 2000 presseportal.de angela merkel zeichnet startup sieger aus unternehmer aus f rth mit multimediaanwendungen f r fahrzeuge auf platz eins june 04 2000 published december 2000 in dsl magazin friendlyway press release december 2008 external links edit corporate webpage retrieved from https en.wikipedia.org w index.php title friendlyway & oldid 639049262 categories companies of germanyhidden categories orphaned articles from august 2009all orphaned articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 21 december 2014 at 14 36 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view