contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . november 2015 learn how and when to remove this template message crazy mocha coffee company industry coffeehouse chain number of locations 29 1 as of feb. 2013 area served pittsburgh pennsylvania products coffee owner ken zeff 2 website www.crazymocha.com crazy mocha coffee company is a coffeehouse chain in pittsburgh pennsylvania region . as of february 2013 there were 29 locations with 2 more planned . 1 it is owned by ken zeff . 2 contents 1 business philosophy 2 history 3 see also 4 references 5 external links business philosophy edit when possible crazy mocha uses local contractors for construction and avoids opening near other independent coffee shops . 2 each location has its own vibe often themed along with the neighborhood . 3 the shadyside location matches the art conscious neighborhood south side location has a faux iron canopy hanging over the tables in honor of the area s industrial past and the location at the southside works is based off a trendy brooklyn cafe . 3 the bloomfield location teamed up with the dreaming ant an independent video rental store . 4 unlike major chain coffee shops crazy mocha permits customers expansive use of the wi fi system . 5 the sewickley location had been lenient toward dog lovers who wished to bring their pets to the shop at least until arousing the attention of the allegheny county health department . 6 crazy mocha has been an early newcomer to urban rehabilitation in lawrenceville and the north side . 7 the 2010 opening of the north side location was hailed as the cornerstone of a redevelopment effort in that neighborhood . 8 9 the location in renovated building boasted arched windows and exposed brick walls . 9 the building was acquired by developers for 16 000 and required 142 500 in repairs and renovations . 10 history edit a view from crazy mocha . the original store was the dancing goats coffee shop on ellsworth avenue in shadyside neighborhood of pittsburgh . 2 the shop had been named after the apocryphal legend of the dancing goat that heralded the beginning of coffee . 11 12 it was purchased in 2000 by ken zeff a merchandise buyer for j.c. penney and native resident of greenfield . 2 4 the owner of the coffee chain zeff doesn t drink coffee saying it s actually been a good thing . i m not buying what i like . i m not influenced by that . i buy what the customers like . 2 as of 2003 the crazy mocha chain had growth to 3 locations . 4 during 2004 the operation had doubled to 6 locations and 25 employees . 4 the rapid pace of expansion raised questions among observers about whether the growth was sustainable . 4 by 2008 the 21 locations required over 100 employees . 13 in 2007 zeff opened a store at ppg place near to an existing starbucks . 2 the new location was to fill the void left by the closure of la prima espresso company . 2 other downtown locations were developed to improve brand awareness . 14 in 2009 the downtown flagship store was opened on liberty avenue in the cultural district . 15 in 2009 the expansion into cranberry marked the first time the store had gone beyond city of pittsburgh limits into the suburbs . that location was a direct challenge to nearby starbucks locations had generated 1 million per year . 16 crazy mocha was profiled by the pittsburgh business times to highlight retail stores issues with the 2009 g 20 pittsburgh summit . 17 18 see also edit tazza d oro list of coffeehouse chains pittsburgh portal coffee portal references edit a b locations . crazy mocha coffee company . retrieved june 16 2013 . a b c d e f g h wander jonathan march 2010 . ken zeff . pittsburgh magazine . retrieved june 16 2013 . a b vellucci justin august 30 2007 . crazy mocha is changing the idea of a chain . pittsburgh tribune review . retrieved june 16 2013 . a b c d e brewing up business . pittsburgh business times . september 27 2004 . retrieved june 16 2013 . ramirez chris march 23 2012 . pittsburgh coffee shops welcome those seeking wi fi access . pittsburgh tribune review . retrieved june 16 2013 . cherry bobby december 16 2008 . crazy mocha in sewickley bans 4 legged patrons . pittsburgh tribune review . retrieved june 16 2013 . schooley tim february 24 2012 . crazy mocha ready for more expansion with three on the way . pittsburgh business times . retrieved june 16 2013 . pfister bonnie july 5 2009 . crazy mocha joins north side revitalization effort . pittsburgh tribune review . retrieved june 16 2013 . a b cato jason january 14 2010 . planners see progress on transforming the city s north side . pittsburgh tribune review . retrieved june 16 2013 . karlovits bob february 27 2011 . rehab of old buildings seen as vital to keeping communities alive . pittsburgh tribune review . munch goes to dancing goats katerbean . pittsburgh post gazette . september 14 2000 . retrieved june 16 2013 . dining on ellsworth an al fresco adventure . pittsburgh post gazette . july 19 2001 . retrieved june 16 2013 . crazy mocha opens two stores plans two more in 2009 . pittsburgh tribune review . december 11 2008 . retrieved june 16 2013 . crazy mocha has star in its eyes . pittsburgh business times . august 13 2007 . retrieved june 16 2013 . pittsburgh s crazy mocha coffee shop expects steady growth in cultural district . pittsburgh business times . october 5 2009 . retrieved june 16 2013 . crazy mocha coffee co. adding two stores . pittsburgh business times . march 13 2009 . retrieved june 16 2013 . g 20 expected to be either boom or bust for retail . pittsburgh business times . august 17 2009 . retrieved june 16 2013 . at pittsburgh s crazy mocha coffee is the global language . pittsburgh business times . september 28 2009 . retrieved june 16 2013 . external links edit wikimedia commons has media related to crazy mocha . official website retrieved from https en.wikipedia.org w index.php title crazy mocha coffee company & oldid 743626564 categories coffee houses of the united statescompanies based in pittsburghculture of pittsburghretail companies established in 2000hidden categories articles with a promotional tone from november 2015all articles with a promotional tonecommons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages add links this page was 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