private genre concept store founded 1990 founder john ayton and annoushka ducas headquarters uk europe us asia mayfair london england products fashion jewellery accessories website http www.linksoflondon.com us en links of london is a uk jewellery company founded in 1990 by john ayton and annoushka ducas . 1 2 it became a global luxury jewellery brand with physical locations in the uk europe us asia and a successful e commerce 3 operation which resulted in sales of over 50m . contents 1 history 2 notable designs 3 awards 4 external links 5 references history edit links of london started in 1990 when a london restaurant owner commissioned fish shaped cufflinks . 4 throughout the next 15 years links of london quickly expanded and now has retail outlets in the united kingdom the united states canada and hong kong . in july 2006 the company was sold to folli follie sa . 5 6 in october 2007 ducas left the company . in july 2009 ducas launched the brand annoushka jewellery . 7 the company s revenue jumped to 85m in 2009 despite a worldwide economic downturn . business continued to grow throughout the early 2010s as links of london maintained a strong presence in the uk and global jewellery markets . in 2014 links of london was named the official jewellery sponsor of wimbledon . 8 9 notable designs edit during the 2014 wimbledon women s singles tournament champion petra kvitov wore links of london jewellery at the trophy presentation . the two time czech singles champion showcased essentials hope earrings the effervescence bubble bracelet and a 20 20 sterling necklace . 10 duchess of cambridge kate middleton can be seen wearing the links of london hope topaz earrings in her official engagement photos . 11 awards edit since 2000 links of london has earned both uk and international recognition for their jewellery designs website marketing campaigns and more 12 2010 international vm awards best use of in store graphics 2010 international vm awards best sale windows 2009 best british brand overseas walpole awards for excellence 2005 jewellery brand of the year uk jewellery awards 2005 nma effectiveness awards best retail website 2004 walpole brand of the year walpole awards for excellence 2003 gift brand of the year uk jewellery awards 2002 gift brand of the year uk jewellery awards 2001 gift retailer of the year uk jewellery awards external links edit links of london official website u.s. homepage references edit callan eoin 2006 04 30 . links of london courts buyers . ft.com . retrieved 2014 04 17 . links of london see buoyant festive sales . telegraph . retrieved 2014 04 17 . scott jon 2000 09 27 . luxury goods the links effect . marketing magazine . the links of london story . official website . retrieved 21 march 2015 . moodie martin . hellenic acquires links of london . the moodie report . retrieved 2006 07 27 . doherty kate 2012 01 03 . annoushka ducas and john ayton awarded mbes news . retail jeweller . retrieved 2014 04 17 . annoushka . lux worldwide . retrieved 2014 04 17 . links of london named wimbledon s official jewellery sponsor . www.jewelleryfocus.co.uk . retrieved 21 march 2015 . in depth jewellery s creative collaborations . retrieved 21 march 2015 . petra kvitova wins wimbledon 2014 in links of london . www.tracepublicity.com . retrieved 21 march 2015 . http www.dailymail.co.uk home you article 2000304 kate middleton the sellout effect high street duchess cambridge.html awards won . official website . retrieved 21 march 2015 . retrieved from https en.wikipedia.org w index.php title links of london & oldid 694291195 categories jewellery companies navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 8 december 2015 at 08 55 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view