& partners type subsidiary industry advertising marketing design interactive media strategy founded 1983 headquarters san francisco california area served global key people founders jeff goodby rich silverstein number of employees 300 employees parent omnicom group inc. website www.goodbysilverstein.com goodby silverstein & partners also known as gsp is an advertising agency based in san francisco . contents 1 history 2 notable campaigns 3 notable employees 4 references 5 external links history edit the agency was founded in 1983 as goodby berlin & silverstein by jeff goodby andy berlin and rich silverstein . andy berlin left in 1992 and the agency was renamed . 1 goodby silverstein & partners is now part of the omnicom group inc. an advertising holding company . 2 the agency is based in san francisco ca . in 2015 after 32 years rich silverstein and jeff goodby announced they were passing on the reigns of the creative department to margaret johnson executive creative director and eric kallman executive creative director . 3 margaret and eric were also named to adweek s creative 100 list in 2015 . 4 notable campaigns edit the firm supported the california milk processors board and gsp initiated the got milk campaign in 1993 . 5 6 for elizabeth arden gsp created britney s fantasy reality to promote her curious fragrance . 7 during the 2010 super bowl gsp premiered the promotion for everyone in america to receive a free grand slam on february 9 2010 . 8 denny s ended up serving 2 million free grand slams as a result . 9 as an offshoot of the popular budweiser frogs campaign gsp introduced the budweiser lizards frank and louie during the 1998 super bowl with the spot entitled bad day to be a frog in which the frogs were electrocuted by the jealous lizards . 10 in 2006 anhesuer busch purchased the rolling rock brand . 11 rolling rock loyalists began to boycott the beer . 12 gsp was tasked to resurrect the brand back to life . feeding into the bad press gsp created a fictional vp of marketing for rolling rock ron stablehorn who promoted all the wrong things including a beer ape that parachuted into beer less parties . inspired by the famous budweiser clydesdales the born a donkey commercial came from the perspective of a donkey who always wanted to be a clydesdale . 13 the spot was nominated in the outstanding commercial category for the 2004 creative arts emmys . 14 the agency has been nominated for a total of four emmy s in the outstanding commercial category . in addition to born a donkey they received nominations for saturn s door music in 2004 15 for sprint nextel s wedding in 2009 16 and for adobe s dream on in 2015 . 17 in 2014 2015 the agency received several awards for their work including a bronze lion at cannes for comcast xfinity emily s oz 18 and a gold and two silver lions for adobe s dream on . 19 notable employees edit david burd aka lil dicky rapper & comedian references edit goodby silverstein & partners inc. company profile information business description history background information on goodby silverstein & partners inc . referenceforbusiness.com . retrieved 2012 10 16 . agency family trees 2010 pdf . retrieved 2012 10 16 . 1 2 advertising educational foundation . got milk . aef.com . retrieved 2012 10 16 . aaron burr got milk . the inspiration room . 2009 05 15 . retrieved 2012 10 16 . britney spears fantasy myth . the inspiration room . 2005 12 21 . retrieved 2012 10 16 . denny s super bowl 2010 grand slam offer . the inspiration room . 2010 02 07 . retrieved 2012 10 16 . horovitz bruce 2009 02 03 . 2 million enjoy free breakfast at denny s . usatoday.com . retrieved 2012 10 16 . advertising animal mascots budweiser frogs anheuser busch . tv acres . retrieved 2012 10 16 . anheuser busch buys rolling rock brands pittsburgh post gazette . post gazette.com . 2006 05 20 . retrieved 2012 10 16 . latrobe brewery s boosters calling for boycott pittsburgh post gazette . post gazette.com . 2006 05 24 . retrieved 2012 10 16 . 3 dead link born a donkey budweiser . emmys.com . retrieved 2012 10 16 . 4 5 6 7 8 external links edit official website goodby silverstein & partners creative work and company info v t e omnicom group global advertising brands bbdo proximity worldwide sellbytel ddb worldwide interbrand tribal ddb tbwa worldwide tbwa chiat day the integer group national advertising agencies goodby silverstein & partners gsd & m martin williams merkley partners roberts langer zimmerman advertising media services omnicom media group omd manning gottlieb omd phd prometheus m2m hearts & science media specialist solutions icon international novus omg outdoor media group resolution media accuen fuse drum diversified agency services customer relationship management the beanstalk group siegel gale wolff olins cpm gmr marketing organic hall & partners m a r c research the marketing arm davie brown entertainment public relations public affairs fleishman hillard ketchum pleon porter novelli specialty communications doremus & co. latinworks related publicis omnicom group retrieved from https en.wikipedia.org w index.php title goodby silverstein % 26 partners & oldid 743698676 categories advertising agencies of the united statescompanies established in 1983companies based in san francisco1983 establishments in californiahidden categories all articles with dead external linksarticles with dead external links from october 2012pages using infobox company with unsupported parameters navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as 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