company industry food production predecessor sabra blue & white foods founded 1986 headquarters white plains new york 1 key people shali shalit shoval ceo erik martinoli cfo eugenio perrier chief marketing officer stacey zeltner vp of human resources frank armetta vp of supply chain tulin tuzel cto meiky tollman chief of operations products dips and spreads revenue us 90 million 2007 2 operating income 65 million 2007 3 number of employees 501 1000 4 parent strauss pepsico website http www.sabra.com sabra dipping company llc is a u.s. based company which produces middle eastern style food products including hummus eggplant dip baba ghanoush and mediterranean salsa . 5 all sabra products are certified kosher and vegetarian and are available throughout the u.s. and canada . 6 7 8 as of 2008 the company held a 34.7 % market share for mediterranean salads dips and spreads . 2 contents 1 growth 2 marketing 3 boycott campaigns 4 hummus recall 5 references growth edit the company was founded in 1986 as sabra blue & white foods . the company was bought in 2005 by israeli food manufacturer strauss . in march 2008 strauss entered a joint venture partnership with frito lay a division of the multinational pepsico corporation . strauss owns 50 % and pepsico 50 % of the company . 1 5 9 in november 2008 the company announced the construction of a new us 61 million plant in chesterfield county virginia expected to employ 260 people and come on line in mid 2010 . 10 11 the company grew over 50 % between august 2008 and august 2009 . 7 in november 2009 gadi lesin president and ceo of the strauss group announced that the market share of the sabra dipping company had reached 40 % in the united states making it the largest hummus manufacturer in the world . 12 marketing edit during the run up to the 2008 u.s. presidential election sabra commissioned sculptor kirk rademaker to create busts of candidates john mccain barack obama and hillary clinton out of 100 pounds of hummus . 13 sabra launched its first u.s. national advertising campaign in march 2009 with the strawberryfrog ad agency . 1 14 in may 2009 the company began a series of promotional events in which it recreated mediterranean villages in 11 major u.s. cities . 15 boycott campaigns edit until 2010 the strauss group had a statement on their english website stating that the company donates food packages to the golani brigade of the israel defense forces . 16 17 activists in the boycott divestment and sanctions campaign have called for boycotts of sabra products over the donations . 18 student groups at depaul university princeton university and the university of ottawa campaigned unsuccessfully to have their schools switch to alternate brands . 19 20 hummus recall edit on 8 april 2015 sabra recalled 30 000 cases of its classic hummus after a tub in michigan tested positive for listeria . 21 inspectors with the michigan department of agriculture and rural development mdard learned of the possible contamination by l. monocytogenes after routine inspections on march 30th at a kroger in port huron according to mdard spokeswoman jennifer holton . 22 references edit a b c todd wasserman march 3 2009 . sabra hummus breaks national campaign . brandweek . archived from the original on march 5 2009 . retrieved september 5 2009 . a b sabra dipping company a joint venture between strauss group and pepsico announced plans to open a state of the art plant in richmond virginia . smartbrief . november 24 2008 . archived from the original on october 1 2011 . retrieved september 5 2009 . pepsico closes sabra joint venture . forbes . march 31 2008 . archived from the original on may 13 2009 . retrieved september 5 2009 . sabra dipping company llc . linkedin . retrieved september 5 2009 . a b products . sabra dipping company . retrieved november 1 2015 . sabra faq . retrieved november 1 2015 . a b sabra hummus co. transforms union square park into mediterranean caf . the new york blueprint . september 16 2009 . retrieved november 1 2015 . sabra dipping . ok kosher certification . retrieved november 1 2015 . strauss group brands sabra . strauss group . retrieved october 31 2015 . governor kaine announces sabra dipping company will open a new food manufacturing plant in chesterfield county pdf press release . virginia s gateway region economic development organization . november 19 2008 . retrieved september 5 2009 . sabra dipping company a joint venture between strauss group and pepsico announced plans to open a state of the art plant in richmond virginia . prnewswire.uk . november 24 2008 . retrieved november 1 2015 . aviv levy november 25 2009 . 40 % hummus sales surge . strauss usa captured 40 % of the market in hebrew . globes . retrieved november 25 2009 . theresa howard june 30 2008 . ad track winning ads really work for consumers . usa today . archived from the original on october 25 2012 . amy martinez ; melissa allison march 13 2009 . savory moment s customers come to the aid of its founder . the seattle times . retrieved october 31 2015 . sabra takes a mediterranean village on tour across north america . pr web . may 19 2009 . retrieved october 31 2015 . ron friedman ; stephanie hodes december 14 2010 . strauss reposts idf support commitment on website . jerusalem post . retrieved october 31 2015 . michal toiba november 18 2010 . strauss group removes support for idf from website . the jerusalem post . retrieved october 31 2015 . depaul students reject ouster hummus brand . quad cities online . may 25 2011 . retrieved october 31 2015 . canadian university students launch sabra hummus boycott . haaretz.com . march 9 2014 . retrieved october 31 2015 . tamar lewin december 3 2010 . new subject of debate on mideast hummus . the new york times . retrieved september 19 2011 . rachel abrams april 9 2015 . listeria in sabra hummus prompts new wave of recalls . the new york times . retrieved october 31 2015 . robin erb april 16 2015 . listeria detection prompts national recall by sabra . detroit free press . retrieved october 31 2015 . v t e pepsico corporate directors indra nooyi chairman & ceo robert eugene allen dina dublon alberto ibarg en steven reinemund pepsi diet pepsi pepsi max north america and international versions pepsi next throwback jazz diet kas izze mountain dew manzanita sol mirinda mist twist mug root beer slice 7 up outside united states amp energy aquafina ethos water under license lipton brisk iced tea under license no fear under license ocean spray under license frappuccino under license starbucks under license sobe shani duke s lemonade duke s mangola frito lay lay s ruffles doritos tostitos fritos cheetos rold gold funyuns sun chips cracker jack munchos smartfood oberto distributed hostess lay s stax miss vickie s munchies walkers sabritas smith s bluebird gamesa kurkure uncle chipps sabra 49 % tropicana products copella dole under license naked tropicana tropolis quaker oats company quaker instant oatmeal cap n crunch life quisp king vitaman oh s aunt jemima chewy granola bars rice a roni toddy scott s porage oats tchudo gatorade propel fitness water other holdings lebedyansky sandora wimm bill dann duke and sons pepsi p1 retrieved from https en.wikipedia.org w index.php title sabra company & oldid 742401517 categories food manufacturers of the united statesfood and drink companies of israelpepsico subsidiarieshummuscompanies established in 19861986 establishments in the united stateshidden categories cs1 uses hebrew language script he cs1 hebrew language sources he navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 3 october 2016 at 13 44 . text is available under the creative commons attribution sharealike license ; 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