waltham ma united states key people sheila lirio marcelo dave krupinski donna levin zenobia moochhala steve boulanger caroline sheu erica scheik . revenue 59 million employees 543 1 slogan s there for you website http www.care.com launched may 2007 2 care.com is a public corporation headquartered in waltham massachusetts that helps families find child care senior care special needs care tutoring pet care housekeeping etc. the site has 9.7 million members across 16 countries 3 and attracts 6.4 million unique visitors a month with a new job posted every 30 seconds . 4 it has raised 111 million in venture funding 5 and went public on january 24 2014 . 6 contents 1 history 2 acquisitions 3 funding 4 controversy over the idea 5 ipo 6 awards 7 references history edit sheila lirio marcelo helped start the college savings site upromise and was vice president and general manager of theladders.com . marcelo came up with the idea for care.com when she had trouble finding someone to help care for her first child . 7 then her father had a heart attack while he was caring for her second child and she had difficulty finding care for him in addition to child care . 8 when care.com launched in 2007 it helped customers find babysitters tutors pet care and senior care . 9 the site has since expanded to offer other services such as housekeeping 10 and care for military families 11 and special needs children and adults . 12 users can search post jobs and look at caregiver profiles for free . then they can pay a monthly quarterly or yearly subscription fee to contact caregivers and get background checks . 13 the site also helps people find job opportunities in their area by posting a free profile and applying to openings . 14 the company offers a babysitting rate calculator that helps parents calculate what to pay their sitter . 15 care.com is also offered as an employee benefit by 150 companies and organizations 16 such as google and facebook . 17 it expanded its online marketplace into the united kingdom in april 2012 18 followed after by canada . 19 the company debuted karoo a private mobile social network that connects families and caregivers in september 2012 . 20 in december 2012 care.com launched care.com recruiting solutions to help care related businesses hire caregivers and fill staff openings through the site . 21 in june 2013 care.com and knowledge universe a company that runs child care centers throughout the country announced a partnership where care.com corporate clients will have access to ku s facilities for backup care . 22 acquisitions edit in august 2012 care.com acquired breedlove & associates a provider of household payroll tax and compliance services for caregivers and families . 23 based in texas breedlove is the nation s largest nanny payroll firm processing more than 20 million in payroll per month for over 10 000 clients . 24 in july 2012 the company acquired besser betreut gmbh a berlin based online care destination with customers in more than 15 countries to increase international presence . 25 in december 2012 care.com purchased parents in a pinch a company that provides backup child and adult care services such as when a nanny calls in sick . 26 in july 2014 care.com purchased citrus lane a company that offers subscription based toy packages for families . 27 funding edit in october 2006 care.com received 3.5 million in series a funding from matrix partners with reid hoffman co founder of linkedin also participating in that round . 28 it was followed soon after by another 2 million . 29 in 2008 the company brought in 10 million 30 with trinity ventures . 31 in october 2010 the company raised 20 million from new enterprise associates along with previous investors . 32 in october 2011 the company received 25 million in a fourth round of venture capital funding from a new partnership with usaa a financial services and insurance provider that focuses on military families and veterans . 33 in august 2012 the company raised 50 million in its fifth round of venture capital funding led by institutional venture partners ivp bringing the total to 111 million . 34 controversy over the idea edit immediately prior to founding care.com marcelo was an entrepreneur in residence at matrix partners . while there she and matrix partner nick beim met with the founders of sittercity.com and sitters.com two existing websites for finding caregivers which had been founded years earlier . the purpose of the meetings were to discuss a potential investment and bringing marcelo in as ceo . 35 matrix partners did not invest in either firm and months later marcelo would found care.com and receive 3.5 million in series a funding from matrix partners with reid hoffman co founder of linkedin also participating in that round . 36 the situation has been cited as a noted example of vcs misleading entrepreneurs they meet with and using the information for their own benefit against the entrepreneurs . 37 mike cravens founder of sitters.com is quoted as saying that the meetings marcelo and beim had with him were more than just a couple of meetings ... the reality is that they did a deep dive into my company and then used that information to jump start care.com . cravens furnished the boston globe with emails from marcelo in which she tells craven that she would not entertain starting her own business which would compete with sitters.com . 38 anne raimondi a spokesperson for matrix responded that we can appreciate that the companies in question do not like competition but we do not believe that their claims of unfair treatment are at all merited because both sheila and we said from the earliest discussions with these companies that we were considering competitive options and not to share any information with us that they were not comfortable sharing . 39 ipo edit rumors started in april 2013 when care.com hired veteran public company chief financial officer cfo john leahy as its new cfo raising speculation about an upcoming ipo . leahy previously spent five years as cfo of irobot and held cfo positions at three publicly traded companies prior to that . 40 in november 2013 care.com filed for an initial public offering with morgan stanley bofa merrill lynch and j.p. morgan as the joint book running managers and allen & company llc and stifel as senior co managers . 41 in december 2013 details of the ipo were first revealed 42 with january 2014 reports saying that the company planned to raise 85.6 million 43 by offering 5.35 million shares at 14 to 16 each 44 on the new york stock exchange under the symbol crcm . on january 23 2014 5.35 million shares were priced at 17 . 45 care.com went public on january 24 2014 with shares climbing to 22.55 up about 30 percent from its initial pricing . 46 it was the first boston venture funded technology company to go public in almost two years . 47 care.com s previous cfo john leahy left after he felt that the ipo was complete . 48 awards edit in 2013 bostinno named care.com to its 50 on fire list . 49 in 2013 the care.com app karoo received a webby award under the social handheld devices category . 50 in 2012 it was named one of the top places to work by the boston globe . 51 in 2012 the boston business journal named it one of the best places to work . 52 in 2011 care.com topped the list of the fast 50 asian american businesses in the us . 53 the company won the 2007 stevie award for women in business for best new company . 54 references edit kyle alspach care.com sets ipo share range at 14 16 ; could raise up to 86m boston business journal january 10 2014 . om malik reid hoffman invests in care.com gigaom july 30 2007 . kyle alspach care.com sets ipo share range at 14 16 ; could raise up to 86m boston business journal january 10 2014 . rebecca grant care.com raising 80m ipo to capture early and massive care market venture beat december 12 2013 . brian womack care.com raises 50 million in fifth round of vc funding bloombergbusinessweek august 7 2012 . jordan graham experts care.com ipo shows boston s web savvy boston herald january 24 2014 . beth pitts sheila marcelo founder & ceo care.com on raising 111m the nextwomen magazines february 5 2013 . susan chaityn lebovits tapping web of caregivers boston globe december 9 2007 . dan kaplan care.com one stop shop for child pet and elderly care venturebeat august 1 2007 . cindy atoji keene online solutions for real life hassles boston globe may 19 2013 . michael schindler care.com helps solve military family needs seattlepi.com may 20 2013 . kyle alspach care.com files confidentially for ipo next year report boston business journal november 25 2013 . kyle alspach care.com sets ipo share range at 14 16 ; could raise up to 86m boston business journal january 10 2014 . daryl nelson care.com is it the craiglist of the future consumeraffairs january 21 2013 . april rueb paying your babysitter parents magazine blog april 17 2011 . michael b. farrell care.com a site for caregivers aims at wall street the boston globe november 26 2013 . serena saitto & lee spears care.com said to pick morgan stanley as lead bank for ipo bloomberg.com august 7 2013 . olivia solon carer marketplace care.com launches in uk wired uk april 19 2012 . jamillah knowles online care giving firm care.com scores 50m round to fuel international expansion the next web august 7 2012 . sarah perez care.com debuts karoo a private mobile social network for families & caregivers techcrunch september 18 2012 . andrew karpie care.com s new online recruiting platform . why should we care staffing industry february 8 2013 . robert goldfield child care for working parents just got a little easier portland business journal june 3 2013 . chris reidy care.com acquires breedlove & associates boston globe august 21 2012 . kyle alspach care.com acquires payroll biz mass high tech august 21 2012 . brian womack care.com acquires besser betreut as website expands internationally bloomberg.com july 11 2012 . chris reidy care.com buys parents in a pinch boston globe january 15 2013 . care.com acquires citrus lane care.com july 17 2014 . om malik reid hoffman invests in care.com gigaom july 30 2007 . matt marshall caring.com a site for caregivers to launch this week venturebeat september 20 2007 . james m. connolly care.com raises 25 million with insurer usaa as corporate vc boston business journal october 12 2011 . care.com inc. obtains 9 999 900 new financing round xconomy.com . leena rao care.com raises 20 million to connect you to nannies babysitters and caregivers techcrunch october 12 2010 . james m. connolly care.com raises 25 million with insurer usaa as corporate vc boston business journal october 12 2011 . brian womack care.com raises 50 million in fifth round of vc funding bloombergbusinessweek august 7 2012 . websites rivalry provides lesson about sharing strategy . boston.com . retrieved 14 july 2013 . om malik reid hoffman invests in care.com gigaom july 30 2007 . quora what are some mind blowing stories about vcs lying to founders . quora.com . retrieved 7 january 2014 . websites rivalry provides lesson about sharing strategy . boston.com . retrieved 14 july 2013 . scott kirsner the backstory on care.com sittercity entrepreneurs and entrepreneurs in residence boston.com november 23 2009 . ki mae heussner care.com sparks ipo speculation with hire of veteran public company cfo gigaom april 9 2013 . kyle alspach care.com sets ipo share range at 14 16 ; could raise up to 86m boston business journal january 10 2014 . rebecca grant care.com raising 80m ipo