wave city swansea broadcast area swansea llanelli neath port talbot 1 branding 96.4 fm the wave slogan i love this station frequency 96.4 mhz dab online first air date 30 september 1974 as swansea sound 30 september 1995 as sound wave fm format contemporary hit radio audience share 12.1 % march 2012 1 owner wireless group sister stations swansea sound website the wave 96.4 the wave is a british independent local radio station that serves the swansea llanelli neath and port talbot areas of south wales . 1 the station is owned by wireless group and mainly broadcasts chart and contemporary music alongside news and local information for an audience of under 40s . 2 contents 1 history 1.1 early years 1.2 2000s 1.3 2010s 2 coverage area 2.1 music policy 3 programming 3.1 news 4 station imaging 5 events 6 see also 7 references 8 external links history edit early years edit initially broadcasting as swansea sound the station split into two separate services on 30 september 1995 creating a new music led station called 96.4 sound wave on 96.4 fm while swansea sound continued to broadcast on 1170 am . the separate stations are based at studios in gorseinon from where swansea sound began broadcasting in september 1974 . in 1998 the fm station changed its name to the wave due to some listeners having inexplicably referred to it as swansea soundwave . 3 4 2000s edit the wave s former radio logo from 2003 . the wave continued providing a local service to the swansea area . in 2002 the radio authority announced plans for a swansea dab multiplex to form allowing the wave to broadcast on a digital platform under the format of contemporary hit radio . 5 2003 saw the station adding the south wales hit music tagline as their slogan 6 as well as issuing out a highly popular competition called a week on wheels which returned the following year as a promotion . 7 in january 2004 the wave was officially launched on the new dab multiplex . 8 the wave came under management of utv radio in 2005 when the company acquired the wireless group the owner of the station in the early 2000s . 9 the station had a tradition of organising party in the park in singleton park swansea for many years but due to the financial cost the event ended in 2006 . 10 instead the wave began a partnership with escape into the park a similar music event involving mostly contemporary dance music . 11 in 2008 the wave began using the marketing brand you love it we play it which was processed by utv radio . 12 a year later the station switched to the today s best mix strapline . 13 2010s edit the wave and swansea sound were involved in utv media s wales live scheme an aborted attempt to provide a service designed to support local news through radio television and online mediums . the project was set to launch by october 2010 but ultimately failed . 14 the wave received an updated logo design which was made into a car sticker with the inclusion of dab and online displayed alongside 96.4 fm on the bottom of the logo . the wave along with other local commercial radio stations within the uk became a part of the radioplayer uk project an internet service formed by the bbc global radio and the guardian media group that supplies a listen live feed of uk radio stations across the world . 15 16 coverage area edit the station s official ofcom transmitted service area tsa covers swansea neath port talbot and llanelli and the surrounding areas . 17 music policy edit the wave airs a top 40 leaning mix of music from a number of styles and genres within pop urban rock and dance therefore making up contemporary hit radio . 18 this format specified by media regulator ofcom is formed mainly by current chart and contemporary hits along with an optional spice of older music . 19 the wave broadcasts the network chart show the vodafone big top 40 as well as a local chart show the wave chart show on saturday mornings . ofcom describes the format of the wave as a music and information station mainly chart and contemporary but may include older tracks . 20 programming edit local programming is produced and broadcast from the wave s gowerton studios from 6am 7pm on weekdays 6am 6pm on saturdays and 8am 12pm on sundays . networked programming originates from wireless group s signal radio studios in stoke on trent . the vodafone big top 40 is produced by global radio at its capital studios in london for broadcast on 145 commercial radio stations in the uk . the station s local presenters include andy badger miles and claire scott weekday breakfast phil hoyles daytime and siany on drivetime . 21 news edit the wave broadcasts local news bulletins hourly from 6am to 6pm on weekdays and from 8am to 1pm on weekends . headlines are broadcast on the half hour during weekday breakfast and drivetime shows . 22 the station also simulcasts hourly sky news radio bulletins at all other times . station imaging edit the wave s current jingle set is provided by music 4 who also produce the jingles for the rest of the wireless group network and provided the imaging for the wave in june 2000 . 23 24 the main voice overs on the wave are dan harper and richard cope who are used to shape the upbeat imaging which contains the slogan today s best mix the station id and the feature or show . 25 26 events edit the wave have produced various events throughout the local area . notable events include the local hero awards where the wave rewards local people for making a difference to the area ; the cash for kids appeal which consists of an on air auction ; and the style awards . 2 an events guide is also broadcast on the wave known as the lowdown . 27 see also edit swansea sound references edit a b local radio licence coverage brief and specification swansea . ofcom . 1994 . a b public file details of 1998 name change pdf . retrieved 20 november 2011 . states both in same studios as well as details . swanseaopenhouse.com . retrieved 20 november 2011 . 2002 the wave on dab . ofcom.org.uk . 13 december 2002 . retrieved 20 november 2011 . see logo in 2000s section for proof week on wheels . web.archive.org . 12 october 2003 . archived from the original on 14 december 2003 . retrieved 20 november 2011 . dab 2004 . radio now.co.uk . 31 january 2004 . retrieved 20 november 2011 . utv 2005 takeover archived 21 november 2009 at the wayback machine . pitp . shop.rexfeatures.com . 19 june 2005 . retrieved 20 november 2011 . escape into the park comes under swansea bay festival therefore the event is sponsored by the wave 96.4 . swansea.gov.uk . 2 june 2006 . retrieved 20 november 2011 . utv marketing format . radiotoday.co.uk . retrieved 20 november 2011 . new style 09 . digital spy . retrieved 20 november 2011 . the wave and swansea sound mentioned in utv press release . u.tv . 9 december 2009 . retrieved 20 november 2011 . radioplayer uk about . radioplayer.co.uk . retrieved 20 november 2011 . search 96.4 fm the wave radioplayer uk . radioplayer.co.uk . retrieved 20 november 2011 . http www.ofcom.org.uk static radiolicensing mcamaps al091.pdf chr format . nyradioguide.com . archived from the original on 27 march 2006 . retrieved 20 november 2011 . ofcom license to all chr station as well as all format explained . ofcom.org.uk . retrieved 20 november 2011 . the wave 96.4 ofcom see view station format . ofcom.org.uk . retrieved 20 november 2011 . the wave on air the wave public file vibe imaging music 4 wave . music4.com . retrieved 20 november 2011 . new jingles launch on utv local stations . radiotoday.co.uk . retrieved 12 june 2012 . info on dan harper utv vo and upbeat style . voiceovers.co.uk . 24 august 2010 . retrieved 20 november 2011 . the wave 96.4 fm forum . forumjar.com . retrieved 20 november 2011 . events lowdon on website . thewave.co.uk . retrieved 20 november 2011 . external links edit official website the wave s ofcom licence wireless group v t e wireless group radio uk national talkradio talksport talksport 2 virgin radio uk northern ireland local fm u105 great britain local fm peak fm pulse 1 signal 1 signal 107 96.4 the wave radio wave 96.5 tower fm wish fm wire fm great britain local am pulse 2 signal 2 swansea sound valleys radio republic of ireland local fm dublin s q102 cork s 96fm c103 live 95fm lmfm fm104 print sport former utv hd 1 utv ireland hd utv live u.tv utv internet see also havelock house belfast radio in the united kingdom v t e radio in the city and county of swansea local radio analogue 96.4 fm & dab the wave contemporary 1170 mw & dab swansea sound oldies swansea bay radio adult contemporary xtreme radio am student radio radio city 1386am the abm university health boards radio service hospital radio variety 106.5 fm radio tircoed community variety v t e radio in wales bbc cymru wales national stations bbc radio cymru bbc radio wales regional commercial stations gold heart north wales heart wales kiss 101 nation radio local commercial stations 96.4 the wave 102.5 radio pembrokeshire 106.3 bridge fm 97.5 scarlet fm capital cymru capital north west and wales capital south wales swansea bay radio radio carmarthenshire radio ceredigion smooth wales sunshine radio swansea sound community charity & non profit stations brfm bro radio calon fm gtfm m n fm point fm radio cardiff radio city 1386am radio tircoed tudno fm student stations bay radio aberystwyth radio noize storm fm tequila radio xpress radio xtreme radio defunct local stations radio hafren heart cheshire and north east wales heart north wales coast radio maldwyn valleys radio xs welsh dab multiplexes cardiff and newport mid and west wales north wales severn estuary swansea sw wales uk national bbc services bbc radio 1 bbc radio 2 bbc radio 3 bbc radio 4 bbc radio 5 live uk national commercial services absolute radio classic fm talksport uk national dab multiplexes bbc national dab digital one retrieved from https en.wikipedia.org w index.php title the wave 96.4 fm & oldid 738207540 categories radio stations in waleswireless groupmedia and culture in swansearadio stations established in 1995contemporary hit radio stations in the united kingdomhidden categories articles with wayback machine linksuse british english from september 2012use dmy dates from september 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages cymraegsimple english edit links this page was last modified on 7 september 2016 at 15 33 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this 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