advertising marketing media fate merged with compass point media and mccann worldgroup s minneapolis based general mills account team and became mccann minneapolis on january 27 2016 founded 1933 headquarters minneapolis key people founders ralph campbell ray mithun website everythingtalks.com mithun was an advertising and marketing firm founded in 1933 by ralph campbell and ray mithun . it was part of interpublic group of communication companies . the core business was consumer advertising through radio tv print digital mobile and out of home . 1 the company was based in minneapolis minnesota . on january 27 2016 mithun ended its 83 year history through a restructuring that consolidated mithun compass point media and mccann worldgroup s minneapolis based general mills account team into newly formed mccann minneapolis . contents 1 history 1.1 early history 1.2 1950s 1960s 1.3 1970s 1980s 1.4 1990s 2000s 1.5 2010 2016 2 references 3 external links history edit early history edit ralph campbell and ray mithun started their advertising agency as campbell mithun in the midst of the great depression during a time of widespread business closings and bank failures . ralph campbell was president for 10 years and chairman for four years before retiring in 1947 . he died in 1949 at the age of 63 . ray mithun earned a reputation as a visionary founder when in an internal memo he proclaimed that everything talks . this statement and tenet which remained as a staple of the agency explains how every component of communications should work together seamlessly like cogwheels . 2 mithun remained involved with the agency until his retirement in 1978 and died 20 years later . within the first decade of business anchored by a client roster including andersen windows land o lakes and northwestern national bank ray mithun at the age of 34 was named president and billings had grown to 2.7 million by 1943 . a 1274 % increase since 1933 . 1950s 1960s edit by the late 1950s and early 1960s campbell mithun was highly regarded 3 within the advertising industry for its creative work . one of the ad campaigns that propelled the company was the land of sky blue waters television spot for hamm s beer . 4 the success of this campaign led to many other accounts across the country such as toro interstate bakery and general mills . 1 5 1953 campbell mithun becomes the largest advertising agency in minneapolis . 6 1958 silent film and comedy icon buster keaton creates one of the first musical icons in advertising history with the northwest orient airlines tv campaign . 6 1965 67 campbell mithun works with puppeteer jim henson on campaigns for la choy canned chow mein and wilson s certified meats . 1969 billings hit 75 million . 6 1970s 1980s edit 1974 the master lock marksman campaign becomes the first super bowl specific strategy . 7 1976 the agency started cash plus media services a media buying service now called compass point media . 8 1977 the incredible edible egg campaign launches for the american egg board . 1978 ted bates worldwide acquires campbell mithun . 6 1980 with 250 million in billings campbell mithun becomes the largest agency west of the mississippi river . 6 1985 campbell mithun helps client dairy queen conceptualize and produce the dq blizzard flavored treat . 1986 london based saatchi & saatchi a publicly owned company purchases ted bates worldwide and bates subsidiaries campbell mithun and william esty . in the same year conagra s healthy choice is added to the client roster . 1 1988 campbell mithun and william esty agency merged to become campbell mithun esty cme with combined billings of 740 million . 1 the merger paves the way for the iconic corona beer campaign featuring gulf coast beaches . 1989 ray mithun was inducted into the american advertising federation hall of fame . 6 1990s 2000s edit 1992 campbell mithun esty announces the merger of cme and london based khbb to form a new international advertising agency network . cme khbb advertising inc. with combined billings of 1.2 billion is listed as the 17th largest ad agency in the world . 9 1995 cme management and interpublic group of companies entered into joint ownership of cme . 9 1996 campbell mithun helps develop the tagline hey where s the cream filling for hostess cupcake a tagline that will remain until 2013 . 1998 at the age of 89 co founder ray mithun dies . 2000 campbell mithun parts ways with esty and returns to its original moniker . 2001 the agency tops 1 billion in billings and airs its first super bowl spot for h & r block . as part of the interpublic group of companies campbell mithun also has offices in california and new york and continues to operate from its headquarter offices in the newly named campbell mithun tower in minneapolis . 3 2006 the lucky 13 internship program is created to honor ray mithun s sentiment of courage perspective and opportunity . the lucky 13 internship program recruits talent from around the world and helps prove just how lucky the number 13 can be . 2008 on april 1 2008 campbell mithun celebrates its 75th anniversary . you got people wins top account planning honors in the service brand category for the 2008 american association of advertising agencies jay chiat planning award . campbell mithun is the only minneapolis agency to win an award of this kind . 10 2009 the agency wins a silver pencil from the one show for the unconvention campaign . 11 2010 2016 edit 2010 campbell mithun merges with mrm worldwide and names its first female president rachael marret . 12 2013 campbell mithun celebrates its 80th anniversary . 13 rob buchner becomes ceo 14 and the agency announces plans to move to 510 marquette . 15 2014 david carter joins campbell mithun as chief creative officer . 16 carter formerly worked at bbdo new york and created two of the one show s top ten campaigns of the decade bmw films and hbo voyeur . 17 2014 campbell mithun drops the name campbell changes identity and becomes mithun . 18 2015 loses the land o lakes account to the martin agency after a competitive review ending an 80 year long relationship . 19 2016 goes defunct as mccann worldgroup consolidated mithun compass point media and mccann worldgroup s minneapolis based general mills account team into newly formed mccann minneapolis . ceo rob buchner and cco david carter together with other staff members were fired due to their inability to competitively position the agency in the digital age win new creative business and for losing multiple major historic accounts including land o lakes and toro . 20 21 22 references edit a b c d interpublic group company detail 1 retrieved on 11 may 2009 campbell mithun now simply mithun . the minneapolis egotist . 2014 11 11 . a b campbell mithun esty inc. history . funding universe . ad age top 100 21st century advertising campaigns . advertising age . 1999 03 29 . mithun website 2 retrieved on 11 may 2009 a b c d e f mcdonough john 2003 03 10 . campbell mithun at 70 . ad age . steinberg brian 2015 01 26 . super bowl ads 11 commercials that forced the big game to change its spots . compass point media website 3 retrieved on 23 june 2009 a b campbell mithun esty inc. company profile information business description history background information on campbell mithun esty inc. . american association of advertising agencies 4 . 2008 jay chiat planning award winners . retrieved 5 may 2009 the inspiration room 5 retrieved 10 may 2009 kristine olson 2010 08 16 . rachael marret named campbell mithun president . campbell mithun . retrieved 2014 02 03 . steve wehrenberg . what endures 80 years ray mithun s values and ideas . campbell mithun . retrieved 2014 02 03 . morrison maureen 2013 06 26 . campbell mithun taps fallon s rob buchner as ceo . advertising age . retrieved 2014 02 03 . ad firm campbell mithun relocating to 510 marquette building . star tribune . 2013 12 08 . retrieved 2014 02 03 . morrison maureen 2014 01 21 . campbell mithun names david carter chief creative officer . advertising age . retrieved 2014 02 03 . kristine olson . campbell mithun hires david carter as chief creative officer and bolsters creative offering . campbell mithun . retrieved 2014 02 03 . phelps david 2014 11 11 . campbell mithun is now just mithun . star tribune . retrieved 2014 11 16 . coffee patrick 2015 10 13 . after 80 years with one ad shop land o lakes hires the martin agency . adweek . retrieved 2015 11 09 . coffee patrick 2016 01 27 . mithun closes becomes mccann minneapolis . agencyspy . retrieved 2016 01 27 . hammerand jim 2016 01 27 . mithun s top executives are gone and so is its name . minneapolis st. paul business journal . retrieved 2016 01 27 . norfleet nicole 2016 01 27 . mithun name going away as firm rebranded as mccann minneapolis . startribune . retrieved 2016 01 27 . external links edit official website v t e interpublic group of companies campbell mithun cassidy & associates fcb golin harris international gotham hill holliday huge ipg mediabrands universal mccann jack morton worldwide jay advertising mccann worldgroup mccann erickson mrm worldwide mullen advertising octagon r ga rogers & cowan the martin agency tm advertising weber shandwick retrieved from https en.wikipedia.org w index.php title mithun agency & oldid 743567697 categories advertising agencies of the united statescompanies based in minneapolishidden categories official website different in wikidata and wikipedia navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page 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