2006 headquarters san francisco california u.s. owner monster.com website affinitylabs.com available in multilingual current status active affinity labs is a company that builds social networking sites for niche groups such as firefighters police officers nurses and the armed forces . 1 in january 2008 affinity labs was acquired by monster worldwide for us 61 million . 2 affinity labs sites have over a million registered members as of january 2008 . 1 policelink aimed at law enforcement personnel is one of affinity labs most active sites with over 717 000 unique visitors per month . 3 other sites include saleshq artbistro theapple firelink nursinglink insidetech govcentral indiaon excelle allhealthcare and the european communities hmforces.co.uk pronurse and werpflegtwen . in 2008 after monster acquired affinity labs it then bought a french military website armees.com for an undisclosed fee then transferred the site to its affinity labs social networking vertical . 4 affinity labs still successfully operate across north america but in march 2012 it shut down its european operations . despite hmforces.co.uk 5 being its most successful vertical and having shared resources with military.com the global recession did not assist its longevity . hmforces.co.uk still has a strong presence on social networking sites 6 to this day evidence of its popularity . further references to this military vertical can be found on uk e commerce sites 7 and there is also a hmforces blog 8 still surviving despite it not being updated regularly . history edit affinity labs was founded by christopher michel 9 in 2006 after he sold military.com to monster in 2004 for 40 million . the mayfield fund 10 and trinity ventures invested in affinity labs prior to its monster worldwide buyout . 11 between 2010 14 the president of military advantage and vice president of monster worldwide 12 was former navy admiral terry mccreary . he oversaw the military affinity operations in europe which had a product manager in london reporting to the former admiral in the us . 13 however this operation was closed down in 2012 . references edit a b monster buys community site affinity labs for significant 61m venturebeat news by matt marshall . venturebeat . monster buys s.f. web operator affinity for 61 million . mercurynews.com . policelink.com traffic and demographic statistics by quantcast . quantcast.com . armees.com actualit . armees.com . hmforces.co.uk royal navy royal marines army royal air force . hmforces.co.uk . hmforces.co.uk . facebook . media centre product reviews military reviews at uk gear . ukgear.com . military social blog permanent dead link affinity labs inc. private company information businessweek . businessweek.com . archived copy . archived from the original on 2007 04 21 . retrieved 2007 04 13 . monster worldwide bringing people together to advance their lives . corporate ir.net . team . military.com . http www.linkedin.com profile view id 45398057 & trk nav responsive tab profile external links edit official site hmforces.co.uk retrieved from https en.wikipedia.org w index.php title affinity labs & oldid 742672276 categories social networking servicesmonster.comhidden categories all articles with dead external linksarticles with dead external links from october 2016articles with permanently dead external links navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages add links this page was last modified on 5 october 2016 at 02 51 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view