verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . august 2015 learn how and when to remove this template message scholastic corporation status public company traded as nasdaq schl founded october 22 1920 ; 95 years ago 1920 10 22 as scholastic publishing company wilkinsburg pennsylvania u.s. founder maurice r. robinson country of origin united states headquarters location 557 broadway new york city new york key people richard robinson ceo president & chairman ; maureen o connell exec . vp cfo & cao publication types books magazines pre k to grade 12 instructional programs classroom magazines nonfiction topics children s literacy and education revenue us 1 822.3 million 2014 1 number of employees 9 700 2014 2 official website www.scholastic.com scholastic building scholastic building center general information status complete type headquarters of the scholastic corporation location 557 broadway new york city new york 10012 new york the usa coordinates 40 43 27 n 73 59 54 w 40.72417 n 73.99833 w 40.72417 ; 73.99833 coordinates 40 43 27 n 73 59 54 w 40.72417 n 73.99833 w 40.72417 ; 73.99833 completed 2001 owner scholastic corporation design and construction architect aldo rossi scholastic corporation is an american publishing education and media company known for publishing selling and distributing books and educational materials for schools teachers parents and children . products are distributed to schools and districts to consumers through the schools via reading clubs and fairs and through retail stores and online sales . the business has three segments children book publishing & distribution trade book clubs and book fairs education and international . scholastic holds the perpetual u.s. publishing rights to harry potter and the hunger games book series . 3 4 scholastic is the world s largest publisher and distributor of children s books and a leader in print and digital educational materials for pre k to grade 12 . in addition to harry potter and the hunger games the company is known for its school book clubs and book fairs classroom magazine scholastic news and popular book series clifford the big red dog goosebumps the magic school bus captain underpants animorphs and i spy . scholastic also publishes instructional reading and writing programs and offers professional learning and consultancy services for school improvement . clifford the big red dog serves as the mascot for scholastic . contents 1 history 2 the scholastic art & writing awards 3 imprints and corporate divisions 4 selected list of publications 5 scholastic media 6 reading clubs 7 going green 8 scholastic parents media 9 criticism 10 key personnel 11 see also 12 references 13 external links history edit in 1920 maurice r. robbie robinson founded the business he named scholastic publishing company in his hometown of wilkinsburg right outside pittsburgh pennsylvania . as a publisher of youth magazines the first publication was the western pennsylvania scholastic . it covered high school sports and social activities and debuted on october 22 1920 . 5 in 1926 scholastic published its first book saplings a collection of selected student writings by winners of the scholastic writing awards . for many years the company continued its focus on serving the youth market publishing low cost magazines and later paperback books . the company continued under the name scholastic magazines throughout the 1970s . after world war ii cheap paperback books became available . in 1948 scholastic entered the school book club business with its division t.a.b. or teen age book club offering classic titles priced at 25 cents . in 1957 scholastic established its first international subsidiary in toronto scholastic canada later moving to markham ontario . by the 1960s international publishing locations were added in england 1964 new zealand 1964 and sydney 1968 . 6 in 1974 richard dick robinson the son of founder m. r. robinson became president of scholastic inc. named chief executive officer in 1975 and chairman in 1982 he remains in these positions . during the 1970s scholastic was well known for scholastic book clubs now called scholastic reading club a book purchasing service delivered through schools and magazine publications aimed at youths wow preschoolers and elementary schoolers dynamite pre teens and bananas teens . scholastic now publishes 33 classroom magazines including scholastic news action scope storyworks superscience science world math and more that reach 14 million readers . the scholastic education business sells instructional reading and writing programs such as guided and leveled reading and print and digital classroom magazines along with professional learning programs and consulting training on family & community engagement and learning supports . classroom magazines have 15 million subscribers . during the mid 1990s scholastic entered the educational technology market working with dr. ted hasselbring of vanderbilt university to create read 180 a blended learning reading intervention program for students in grades 4 through 12 who are two or more grades below grade level . since then read 180 has been listed in the what works clearinghouse and has a record of positive results in a wide range of efficacy studies with various student populations including special education students and english language learners . scholastic education has since created system 44 a technology based phonics program for students in grades 3 through 12 iread a supplemental educational technology program for grades k 2 math 180 mathematics intervention for middle school and fasttmath a technology based program to teach basic math facts . the edtech and services business was sold to houghton mifflin harcourt in 2015 for 575 million . to appeal to american children in 1997 scholastic through arthur a. levine books purchased the u.s. publication rights to the first harry potter book harry potter and the philosopher s stone ; it was renamed harry potter and the sorcerer s stone . it continues to publish harry potter books each title a best seller . scholastic s growth has continued by acquiring other media companies . in february 2012 it bought weekly reader publishing from reader s digest association and announced in july that year that it planned to discontinue separate issues of weekly reader magazines after more than a century of publication and co branded the magazines as scholastic news weekly reader . . 7 other acquisitions include klutz in 2002 and the reference publisher grolier which publishes the grolier multimedia encyclopedia and the new book of knowledge in 2000 and weston woods studios in 1996 . in 2015 scholastic acquired troubadour ltd. in the u.k. during the 2000 presidential election scholastic organized the scholastic news kids press corps which today includes more than 30 national and international kid reporters ages 10 14 . the scholastic art & writing awards edit founded in 1923 by maurice r. robinson the scholastic art & writing awards administered by the alliance for young artists & writers have motivated more than 13 million students recognized more than 9 million young artists and writers and provided more than 25 million in awards and scholarships . these awards have been the largest source of scholarship funding for teenage artists and writers and the nation s longest running most prestigious art and writing awards . in the u.s.a the process begins as young artists and writers submit creative works to the alliance s regional affiliates . the most outstanding works of art and writing gold key and silver key winners from each region are forwarded to the alliance for young artists & writers in new york city to be reviewed on a national level . panels of professional jurors select the national award recipients . regional awards are administered by a network of nearly 100 affiliates that include school systems and school boards nonprofit organizations government agencies foundations arts agencies businesses libraries museums teacher councils and institutions of higher education which share a commitment to identifying emerging local artists and writers . the awards recognize written and artistic works in 30 categories including architecture comic art ceramics & glass digital art design drawing fashion film & animation jewelry mixed media painting photography printmaking sculpture video games art portfolio photography portfolio dramatic script humor journalism personal essay memoir persuasive writing poetry novel writing science fiction fantasy short story short short story general writing portfolio nonfiction portfolio and creativity & citizenship . recipients of the scholastic art and writing awards include richard anuszkiewicz richard avedon harry bertoia mel bochner truman capote paul davis frances farmer red grooms robert indiana bernard malamud joyce maynard joyce carol oates philip pearlstein peter s. beagle sylvia plath robert redford jean stafford mozelle thompson ned vizzini kay walkingstick andy warhol and charles white all of whom won when they were in high school . citation needed imprints and corporate divisions edit trade publishing imprints include arthur a. levine books which specializes in fiction and non fiction books for young readers . the imprint was founded at scholastic in 1996 by arthur levine in new york city . the first book published by arthur a. levine books was when she was good by norma fox mazer in autumn of 1997 . the imprint is most notable as the publisher for the american editions of the harry potter series by j. k. rowling . 8 9 10 the blue sky press cartwheel books the chicken house franklin watts graphix klutz press little apple books little shepherd michael di capua books orchard books point push ditions scholastic french canada scholastic australia made up of koala books margaret hamilton books omnibus books and scholastic press . 11 non primary source needed scholastic en espa ol scholastic paperbacks scholastic press scholastic reference corporate divisions children s book publishing and distribution children s press spelled until 1995 as childrens press . founded in 1945 12 and originally based in chicago illinois this press published the rookie read about series and also has a secondary imprint franklin watts . in 1996 children s press became a division of grolier which became an imprint of scholastic corporation in 2000 . scholastic trade publishing scholastic reading club scholastic book fairs scholastic education scholastic classroom and community group classroom books guided reading classroom magazines teaching resources and f.a.c.e. family & community engagement scholastic international media licensing and advertising scholastic media consumer & professional magazines scholastic national partnerships scholastic national service organization distribution center in jefferson city mo scholastic.com selected list of publications edit this article contains embedded lists that may be poorly defined unverified or indiscriminate . please help to clean it up to meet wikipedia s quality standards . where appropriate incorporate items into the main body of the article . october 2015 the 39 clues adventure time series allie finkle s rules for girls series animorphs series arthur series the baby sitters club back to the future series bone series book of world records series captain underpants series clifford the big red dog series freak the mighty series geronimo stilton series ghostbusters series good night sleep tight goosebumps series grolier multimedia encyclopedia guardians of ga hoole series harry potter american version series by j.k. rowling the hobbit american version by j. r. r. tolkien the lord of the rings american version series by j. r. r. tolkien horrible histories series the hunger games series i spy series indiana jones series the lego movie series lego legends of chima series lego ninjago series the magic school bus series main street series pirates of the caribbean series pok mon american version series by satoshi tajiri portal series power rangers series the raven cycle ripley s believe it or not special edition annual the royal diaries series scooby doo series the simpsons series spirit animals series ulysses moore series wings of fire series scholastic media edit scholastic media is a corporate division 13 led by deborah forte since 1995 . it covers all forms of media and consumer products and is comprised of four main groups productions marketing & consumer products interactive and audio . weston woods is its production studio acquired in 1996 as was soup2nuts