private industry personal hygiene founded 2013 founder phil masiello president & ceo steven krane coo headquarters catonsville maryland area served united states products men s and women s razors website 800razors . com 800razors . com is an american personal care products company selling men s and women s razors online . contents 1 history 2 products 2.1 description 2.2 list of razors 3 reviews 4 marketing and investors 5 references 6 external links history edit 800razors . com was founded in 2013 by phil masiello who serves as president and chief executive officer and steven krane who serves as chief operating officer . 1 2 3 the company is based in catonsville maryland just south of baltimore . 3 4 the website was launched on july 1 2013 with 1 million in start up capital from its two founders . 4 masiello and krane previously developed and launched several businesses together including the grab and go meal store the daily market in 1995 which they built up to a five store business before selling in the late 1990s ; and raw essentials by carol alt a natural skin care products company launched with former supermodel carol alt in 2008 . 2 4 in late 2011 on a business trip to bentonville arkansas masiello and krane were at wal mart browsing the razors . 3 curious as to why razor blades are so expensive the partners researched the industry and found an opening for high quality blades at a more reasonable price . 4 5 in founding the company they focused on online sales to eliminate the middleman and sell directly to customers . 1 4 products edit description edit 800razors . com s three and five blade cartridge razors are available in packages of 12 15 24 and 30 . 6 7 they sell two types of razors for men and one type for women 4 8 offering several shipping options a one time shipment or a subscription service with regular smaller shipments at an interval of the customer s choice . 7 800razors . com is the only online razor company marketed toward both men and women . 5 the blades are american made and ceramic coated . 3 with an exclusive e commerce deal the company s razors are supplied by energizer holdings owner of schick and american safety razor . this deal gives 800razors . com access to schick patents . 2 in 2013 800razors . com had sales of around 1 million . 2 as of january 2014 the company has 20 000 subscribers 9 and expects to have a projected 250 000 subscribers by the end of 2015 . 10 the company has projected that by 2024 it will gain 10 % of the blade and cartridge market ; there are estimated to be approximately 36 million razor cartridge users in the us as of 2014 . 2 list of razors edit men s 3 blade razor and handle men s 5 blade razor and handle women s 5 blade razor and handle reviews edit forbes stated that the razor is sharp smooth and comfortable and commended 800razors . com for being straightforward and focusing on providing customers with a quality product at a reasonable price . 1 men s journal called the company s ceramic coated blades tenacious workers and praised the flexibility of the shipment options . 7 about.com called the razors very good and reasonably priced adding that the men s 5 blade provides a close comfortable shave which was on par with the gillette fusion . 11 with its focus on providing customers with a shave comparable to gillette at half the price 1 800razors . com has been called the david to gillette s goliath . 5 marketing and investors edit in august 2013 800razors . com offered los angeles dodgers relief pitcher brian wilson 1 million matching his yearly salary to shave off his iconic thick black beard and become a brand ambassador for the company . 12 13 14 wilson declined the offer and kept his beard . 15 16 in september 2015 it was announced that american swimmer and 18 time olympic gold medalist michael phelps had signed on as a television and online spokesperson and become a shareholder in the company . phelps first sampled the product in the beginning of 2015 . 10 former pepsi cola and apple ceo john sculley became an investor and advisor to the company in the spring of 2015 . 17 18 references edit a b c d phil johnson the razor wars 800razors . com takes a swing at gillette forbes august 12 2014 . a b c d e jack neff 800razors . com takes on dollar shave pitches itself as best for quality price convenience advertising age january 6 2014 . a b c d jamie smith hopkins local startup in the battle for razor customers baltimore sun november 10 2013 . a b c d e f thomas heath entrepreneur phil masiello builds big dreams on a razor s edge washington post november 10 2013 . a b c jill malandrino 800razors . com is the david to the razor industry goliaths thestreet.com may 19 2014 . what is the best gillette fusion proglide alternative sharpologist november 20 2013 . a b c how to save money on shaving men s journal november 5 2013 . andrew strong is 800razors . com worth the switch electrogent october 15 2013 . jess blumberg mayhugh cut above baltimore january 2014 . a b jeff barker michael phelps has new endorsement deal with baltimore razor company baltimore sun september 14 2015 . dave alexander a review of 800razors . com men s 5 blade razor about.com july 23 2014 . amber ryland la dodgers pitcher brian wilson offered 7 figures to shave off his trademark beard radar online august 19 2013 . mike axisa razor company offers brian wilson 1 million to shave beard cbssports.com august 22 2013 . bill carey brian wilson offered 1 million by razor company to shave beard sports illustrated august 22 2013 . dodgers brian wilson everyone chill my beard is here to stay tmz august 22 2013 . jill painter brian wilson commits to beard dodgers los angeles daily news august 25 2013 . nancy dahlberg john sculley sees opportunities for next moonshots in healthcare miami herald april 19 2015 . ari levy apple ex ceo john sculley is enjoying a revival cnbc july 15 2015 . external links edit official website retrieved from https en.wikipedia.org w index.php title 800razors . com & oldid 739872057 categories privately held companies based in marylandcompanies established in 20132013 establishments in marylandpersonal care brandsinternet companies of the united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 17 september 2016 at 16 00 . text is available under the creative commons attribution sharealike license ; 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