private industry merchandising founded 1953 ; 63 years ago 1953 1 headquarters port washington new york united states key people robin b. smith chairman andrew goldberg president and ceo revenue 840.6 million 2013 2 number of employees 550 2014 2 website pch.com publishers clearing house pch is a direct marketing company that markets merchandise and magazine subscriptions with sweepstakes prize based games and lottery websites . publishers clearing house was founded in 1953 by harold mertz to replace door to door magazine subscription sales by a single vendor offering multiple subscriptions by mail . it introduced its sweepstakes in 1967 . in the early 1990s the company was the subject of concerns and legal actions regarding whether consumers were misled about their odds of winning the sweepstakes and whether purchases increased their chances . by 2010 the company had reached settlements with all 50 states . the company acquired search company blingo in 2006 3 online gaming company funtank in 2010 and mobile marketing company liquid wireless in 2012 . contents 1 history 1.1 early history 1.2 government regulation 1.2.1 lawsuits 1.3 online development 2 products 3 sweepstakes 3.1 prize patrol 4 see also 5 references 6 external links history edit early history edit publishers clearing house was founded in 1953 in port washington new york by harold mertz 4 5 a former manager of a door to door sales team for magazine subscriptions . 6 the company started in mertz s basement with help from his wife luesther and daughter joyce . 7 8 its first mailings were of 10 000 envelopes from mertz s home in long island new york and offered 20 magazine subscriptions . 100 orders were received . within a few years the company moved out of mertz s basement into an office building and started hiring staff . when publishers clearing house moved its headquarters in 1969 its prior location was donated to the city and renamed the harold e. mertz community center . 8 the company revenue had grown to us 50 million by 1981 and 100 million by 1988 . 6 in 1967 publishers clearing house started its first sweepstakes as a way to increase subscription sales 9 based on the sweepstakes held by reader s digest . 4 the first prizes ranged from 25 cents to 10 and entrants had a 1 in 10 chance of winning . after the sweepstakes increased response rates to mailings prizes of 8 5 000 6 and eventually 250 000 were offered . 10 pch began advertising the sweepstakes on tv in 1974 . 7 11 it was the only major multi magazine subscription business until 1977 . former client time inc. and several other publishers formed american family publishers to compete with publishers clearing house after the company refused repeated requests by time for a larger share of sales revenue from magazine subscriptions . 4 8 american family publishers and publishers clearing house competed for exclusive rights to magazines and for the better promotion and prize ideas . when american family publishers increased their jackpot to 1 million 10 then to 10 million in 1985 publishers clearing house raised its prizes to match . 4 7 million in prizes were distributed by 1979 12 40 million by 1991 5 and 137 million by 2000 . 9 in 1988 two members of its advertising team dave sayer and todd sloane started the prize patrol a publicized event where winners are surprised with a check at their home . the idea was inspired by the 1950s television series the millionaire . 4 13 14 in 1992 thousands of discarded sweepstakes entries from contestants who had not bought magazine subscriptions were found in the trash by city employees 4 15 reinforcing beliefs that the company favored those who made purchases in selecting a sweepstakes winner . 4 publishers clearing house said this was done by a disgruntled employee at their mail processing vendor . 8 a class action ensued which pch settled by giving discarded entrants a second chance to win . 4 15 16 government regulation edit in the 1990s publishers clearing house and its primary competitor american family publishers experienced a series of legal troubles due to concerns that their mailings misled consumers about their odds of winning and implied that magazine purchases increased their chances . 4 10 this led to the deceptive mail prevention and enforcement act of 2000 which regulates direct mail businesses . 4 at the senate hearings regarding this act publishers clearing house said most consumers were not confused about their chances of winning or that purchases did not increase their chances . the company said less than five percent of participants spend more than 300 . 8 government officials from california said 5 000 local consumers paid more than 2 500 each in magazine purchases under the false belief that they were increasing their odds of winning the sweepstakes . 17 industry sources estimated publishers clearing house s response rates decreased by 7 12 percent and its sales volume by 22 to 30 percent in response to the bad publicity from the lawsuits . 6 18 in 2000 publishers clearing house laid off a quarter of its 800 person work force . 18 lawsuits edit in 1994 publishers clearing house sent mailings telling recipients they were all finalists which led to 10 a lawsuit involving the attorneys general of 14 us states . 19 20 21 later that year publishers clearing house denied wrongdoing but agreed to pay a settlement of 490 000 and to change their practices . 20 under the agreement publishers clearing house said it would define terms like finalist and disclose the chances of winning . 22 in 1997 a contestant of competitor american family publishers flew to tampa florida thinking he had won though he had not . the resulting publicity caused more lawsuits for both companies . 6 publishers clearing house reached a 30 million national settlement in 1999 . 8 23 in 2000 another 18 million settlement was reached with 24 states after the company sent mass mailings that said you are a winner and used mock personalized checks . 17 24 publishers clearing house agreed to avoid similar mailings in the future and add a sweepstakes fact box to mailings . 17 24 state attorneys spoke out against the national settlement from 2000 and additional lawsuits were filed by individual states . 8 another 34 million settlement was reached in 2001 in a lawsuit involving 25 states . 1 25 as part of the settlement publishers clearing house was required to avoid terms like guaranteed winner add disclaimers to mailings saying that the recipient has not won and that purchasing merchandise won t increase their chances . 26 25 27 publishers clearing house reached settlements with all fifty states and agreed to work with a compliance counsel . 6 publishers clearing house apologized in the settlement and said it would contact customers who had spent more than 1 000 on merchandise the prior year . 28 publishers clearing house also reached an agreement with iowa in 2007 . 29 in 2010 the company paid 3.5 million to the attorneys general of 32 states and the district of columbia to settle possible contempt charges that it had violated the terms of the 2001 agreement . the company denied wrongdoing but agreed to work with both an ombudsperson and a compliance counsel who would review its mailings quarterly . 30 31 32 33 in april 2014 an investigation by the senate special committee on aging concluded that publishers clearing house had pushed the limits of prior agreements and that additional legislation may be needed . 34 online development edit publishers clearing house began selling merchandise in 1985 7 with two products . after a hershey s chocolate cookbook and a diet cookbook sold more than other products the company began expanding into jewelry media collectibles household products and others . 8 the company also shifted its focus online . 1 35 it began selling magazine subscriptions and merchandise on pch.com in 1996 . 36 in 2006 it acquired blingo inc. an ad supported metasearch engine that was later re branded as pch search and win . 13 37 publishers clearing house ran contests on twitter facebook and myspace . iphone apps for slot games and trivia were developed . the company created online play and win sites like pch games formerly candystand and pchquiz4cash with air hockey and video poker games . 1 in december 2010 publishers clearing house acquired funtank and its online gaming site candystand.com . 38 in 2011 publishers clearing house promoted a 5 000 every week for life sweepstakes in tv ads and the front page of aol.com . 11 26 the following year the company acquired a mobile marketing company liquid wireless . 39 the company utilized then stopped then started again utilizing coregistration through other websites to expand its customer base . 40 in 2008 a pch spokesperson said the digital properties were intended to attract younger consumers . by 2013 the internet had become pch s primary channel of interaction with consumers . 7 the new york times described the digital transition as part of an overall effort to collect information on web users show them advertisements and use the registration information for pch s mailing lists . 1 products edit a screenshot of pchsearch&win.com publishers clearing house is a direct marketing company that sells merchandise magazine subscriptions and operates several prize based websites . 11 while best known for the sweepstakes and prize patrol it uses to promote its magazine subscriptions 1 13 36 the majority of the company s revenue now comes from merchandise . 11 the company has been selling books media jewelry and other consumer items 4 since the 1980s . 8 publishers clearing house operates eight websites including pch search and win pch lotto pch games pch save and win and candystand . 1 11 the company also sells magazine subscriptions at a discount and advertises subscriptions along with its sweepstakes . 41 it s estimated that companies like publishers clearing house keep 75 90 percent of the fees from the original subscription while publishers use the increased distribution to improve circulation numbers and revenue from renewals . 10 42 publishers clearing house popularized the idea of using sweepstakes to sell magazine subscriptions in the direct marketing market and became known by detractors as a producer of junk mail for advertising through mass mailings . 5 41 documents filed with the new york state department in 1993 said that year the company mailed 220 million envelopes . frequent buyers can receive 30 40 mailings a year . 43 sweepstakes edit the prize patrol delivering an oversized check to a sweepstakes winner for 1 million plus 5 000 a week for life although publishers clearing house advertises its sweepstakes along with magazine subscriptions no purchase is necessary to enter or win . 10 43 44 in 1995 publishers clearing house began the tradition of announcing winners of its 10 million prize just after the super bowl . 45 as of 2012 225 million in prizes have been distributed . 8 some of its larger prizes are for 5 000 a week for life 46 or 10 million . 47 prizes can also range from 1 amazon gift cards to 2 500 1 million or 3 million . 48 sweepstakes scammers often pose as being from publishers clearing house and say that a cash payment is needed before they can deliver a prize . 49 according to chris irving from publishers clearing house if you are contacted by anyone claiming to represent publishers clearing house and they request payment of any amount to collect a prize do not send any money ... you have not heard from the real publishers clearing house . 50 51 the odds of winning a publishers clearing house sweepstakes vary depending on the number of entries and what