broadcast area capital district branding 100.9 the cat slogan 1 for new country frequency 100.9 mhz first air date 1972 as wwom format country erp 6 000 watts haat 91 meters class a facility id 4682 transmitter coordinates 42 43 54.00 n 73 52 56.00 w 42.7316667 n 73.8822222 w 42.7316667 ; 73.8822222 callsign meaning w k lite former name for the station former callsigns wwom 1972 1981 wwom fm 1981 1986 wkli 1986 1999 wcpt 1999 2002 owner pamal broadcasting 6 johnson road licenses inc. sister stations wajz wfly wrow wyjb winu webcast listen live website www.1009thecat.com wkli fm 100.9 fm 100.9 the cat is a country music station licensed to albany new york and serving the capital district of new york . the station is owned by pamal broadcasting and broadcasts at 6 kilowatts erp from a location near the boundary of colonie and schenectady adjacent to the station s former studios which are now vacant as of november 2010 . contents 1 history 2 former logos 3 references 4 external links history edit the 100.9 frequency signed on in 1972 as wwom wonderful world of music an easy listening station going against up wrow fm and whrl . with two somewhat established rivals the station quickly left the format and went through a variation of formats including several variants of adult contemporary mid 1970s and again starting in 1980 soft rock 1977 78 and then album oriented rock briefly in late 1978 early 1979 identifying itself as ... wwom albany ny s best rock in its legal id putting it into direct competition with wqbk fm . the station then abruptly flipped to disco early in the spring of 1979 and then to soft ac in the summer of 1980 . during this period the station struggled in both ratings and revenue . in 1984 local businessman william sellwood bought wwom as a companion to waby then on 1400 am . two years later sellwood relaunched the station as k lite 101 with the wkli calls coming into use . with no fm competition for adult contemporary music the station quickly became a success and spent several years in the top 5 stations 12 in the market with several books as the no. 1 in some demographics and time periods a rarity for a lower powered signal in the albany market . in 1990 paul bendat purchased the station . after wrow fm flipped to wyjb in early 1994 wkli s ratings underwent a decline as listeners flocked to the far stronger signal of wyjb . on january 12 1996 wkbe joined wkli in a simulcast of k lite without the 101 brand ; however the format ended just over two months later when wkli and wkbe in warrensburg new york joined together and flipped to a top 40 chr format as k 100 on march 18 at 3 pm . 1 with the flip the station became one of the charter affiliates of the syndication attempt of the scott and todd show from wplj in new york city which the station played as a homecoming of sorts for todd pettengill an alum of rival wfly . though k 100 stayed competitive with wfly and wrve changes in the format and the end of syndication of scott & todd in october 1998 marked a quick decline for the station which by the end of 1998 was seeing ratings not seen in three decades . 2 in february 1999 paul bendat sold his stations to tele media inc. which relaunched the k 100 format three months later as modern adult contemporary the point gaining the new calls of wcpt ; the wkli calls and the old k lite name moved down to 94.5 fm now wykv . the station struggled to find an audience over the next two years amid staff and management changes as well as corporate problems on tele media s end . tele media sold wcpt and wkbe to pamal broadcasting in august 2001 with the sale closing in late october . while wkbe kept a modified version of the point format which remains to this day wcpt became adult standards soft adult contemporary under the magic name with the wkli calls returning soon thereafter . under this format the station was always one of the top rated stations in the albany market . as magic the station would play christmas music from mid november to christmas day each year starting in 2005 and until 2009 the last christmas season under the format . pamal announced on february 8 2010 that magic would move to sister station wrow with wkli fm adopting a new format after a brief simulcast period . 3 4 after two weeks of simulcasting wrow and a brief stunt with christmas music and country the station flipped to a variety hits format as 100.9 the bridge on february 24 2010 with under the bridge by red hot chili peppers being the first and final song of the format . 5 however the variety hits format failed to compete with dominant wrve and sister wyjb and the station saw its lowest ratings in over a decade . after 18 months under the bridge format wkli fm would return to a rock format for the first time since 1979 with a flip to active rock at noon on september 2 2011 with wicked garden by stone temple pilots being the first song played putting the station in competition with wqbk fm once again and to a lesser extent wpyx . by late 2013 the station has gone for more of a classic rock format in order to compete with dominant classic rock station wpyx . at noon on october 10 2013 wkli changed their format to country branded as the cat simulcasting sister station wzmr until december 13 when wzmr began stunting with sound effects of a man hiking until midnight on december 14 2013 when it flipped to aaa as 104.9 the peak . 6 former logos edit references edit http formatchange.com 1009 wkli1003 wkbe become k100 http www.americanradiohistory.com archive randr 1990s 1998 rr 1998 10 02.pdf kim michelle february 8 2010 . albany broadcasting to ditch wrow news talk program . wrgb cbs 6 albany . retrieved february 8 2010 . churchill chris february 8 2010 . wrow abandons talk radio programming . albany times union . retrieved february 8 2010 . albany broadcast to offer adult hits format . the business review . american city business journals . february 24 2010 . retrieved february 24 2010 . http radioinsight.com blog headlines 85351 104 9 the cat albany on the move external links edit official website query the fcc s fm station database for wkli radio locator information on wkli query nielsen audio s fm station database for wkli v t e radio stations in the albany schenectady troy market by fm frequency 88.3 89.1 89.7 89.9 90.3 90.7 90.7 90.7 90.9 91.1 91.5 92.3 92.9 93.1 93.5 93.7 94.5 94.7 94.9 95.5 95.9 96.3 96.7 97.3 97.5 97.7 97.9 98.3 98.5 98.5 99.1 99.5 99.9 100.3 100.9 101.3 101.7 101.9 102.3 102.7 103.1 103.5 103.9 104.5 104.7 104.9 105.7 106.1 106.5 107.1 107.7 by am frequency 560 590 810 900 930 980 1160 1190 1230 1240 1300 1330 1340 1400 1440 1460 1490 1540 1570 noaa weather radio frequency 162.550 digital radio 810 980 89.1 1 89.1 2 90.3 1 90.3 2 98.3 1 98.3 2 99.5 1 99.5 2 102.3 1 102.3 2 103.1 1 103.1 2 105.7 1 105.7 2 106.5 1 106.5 2 107.7 1 107.7 2 by callsign w226ac w235ay w256bu w260ch w284bz w291by waby waix wajz wamc wamc fm wbar fm wbpm wcdb wckl wckm fm wcql wcss wctw wdcd wdcd fm went weqx wext wffg fm wfly wfny wgdj wgna fm wgxc wgy wgy fm whaz whaz fm whuc whvp winu wizr wjiv wjke wkbe wkkf wkli fm wljh wmht fm wmyy wnyq wofx wopg wopg fm wpgl wptr wpyx wqbj wqbk fm wqsh wrip wrow wrpi wruc wrve wsde wtmm fm wtry fm wvcr fm wvtl wxl34 wyai wyjb wykv wzcr defunct stations wgfm whrl wrsa wrow fm wtri wxkw new york radio markets albany schenectady troy binghamton buffalo niagara falls elmira corning hudson valley nassau suffolk long island new york city olean plattsburgh poughkeepsie rochester syracuse utica rome watertown other new york radio regions ithaca jamestown dunkirk north country saratoga see also list of radio stations in new york albany television saratoga radio clear channel stations with extended nighttime coverage . v t e country radio stations in the state of new york stations wbbi endwell wbbs fulton wbee fm rochester wbgk newport village wbkt norwich wbkx fredonia wbnr beacon wbrv fm boonville wbug fort plain wcjw warsaw wckr hornell wdby patterson wdla fm walton wdlc port jervis wdnb jeffersonville wdos oneonta welj montauk wfrg utica wfry watertown wgna fm albany whug jamestown whwk binghamton winr binghamton wjvc center moriches wkbe warrensburg wkli fm albany wkpq hornell wkxp kingston wlfk gouverneur wllg lowville wlna peekskill wlsv wellsville wnbl south bristol township wncq fm canton wnsh newark new york1 wokn southport wolf fm baldwinsville wpdm potsdam wpgi horseheads wpig olean wqny ithaca wrce watkins glen wrwb fm ellenville wrwd fm highland wuuf sodus wvnv malone wvtt portville wxrl lancaster wyrk buffalo wzkz alfred 1 although wnsh is licensed to newark nj it also serves the new york city area with it s studios in new york city . see also adult contemporary classic hits college country news talk npr oldies religious rock sports top 40 urban other radio stations in new york v t e pamal broadcasting am radio stations wbnr wenu wghq wlna wmml wrow wsyb fm radio stations wajz wbpm wdvt wffg fm wfly whud winu wjen wjjr wkbe wkli fm wnyq wspk wxpk wyjb wzrt retrieved from https en.wikipedia.org w index.php title wkli fm & oldid 723266513 categories radio stations in capital district new yorkcountry radio stations in the united statesradio stations established in 1972pamal broadcastinghidden categories use mdy dates from april 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 2 june 2016 at 01 23 . text is available under the creative commons attribution 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