improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article relies largely or entirely upon a single source . relevant discussion may be found on the talk page . please help improve this article by introducing citations to additional sources . april 2015 this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . january 2012 learn how and when to remove this template message this article is missing information about description of actual products including similarities and differences from competitors . please expand the article to include this information . further details may exist on the talk page . april 2015 learn how and when to remove this template message rexair llc type private subsidiary of newell brands industry manufacturing founded 1932 headquarters troy michigan key people paul t. vidovich chairman president and ceo products vacuum cleaners owner newell brands inc. website www.rainbowsystem.com www.rexairinc.com rexair llc is an american manufacturer of home cleaning systems based in troy michigan . rexair is predominately known for its production and marketing of an air cleaner that uses water as its filter . by using attachments for source control the rainbow has left the vacuum cleaner industry in the dark ages . along with its corporate headquarters in troy rexair also has manufacturing facilities in cadillac michigan and toledo ohio . contents 1 history 2 sales 3 references 4 external links history edit in the early 1920s john w. newcombe invented a device that separated dust and particulates from the air referred to as the separator and more aptly named the newcombe separator . this air cleaning device forever changed the method of collecting dust and contaminates from the home and workplace . it was quickly discovered however that cleaning the air was only taking care of a small percentage of the problem of indoor pollution ; the larger percentile of dust and debris in a room has already settled onto surfaces and that any movement through that room would stir the dust and contaminates back up and into the air . hence the idea of source control was born ; by removing the contaminates at their source the device could effectively clean the air and then keep it clean . by the late 1920s leslie h. green joined forces with newcombe to develop the newcombe bagless . in 1929 green formed a new corporation named rexair meaning king of the air . while the nation was in the midst of the great depression the rexair company began producing refining and marketing the rexair cleaner . 1 in 1936 t. russ hill joined rexair . inspired by street cleaners in kentucky hill came up with the idea of incorporating water into the rexair design claiming that this would trap dust and dirt . rexair developed a new slogan wet dust can t fly rexair claims that by the late 1930s medical professionals recognized it as a breakthrough product for allergy and hay fever sufferers . 2 in 1941 rexair merged with the martin parry corporation of toledo ohio providing rexair with expanded manufacturing capabilities . during the war rexair and martin parry produced radar cases rocket launchers and ship partitions and linings to aid the war effort . 3 around 1948 j. v. sandy sanders a salesman from owensboro kentucky saw a demonstration of the rexair and came to detroit michigan determined to become the best salesman the company ever had . in 1953 sandy became one of five regional managers in rexair s newly aligned national sales organization . 4 a newly designed rexair cleaner was released in 1955 with a motor allegedly twice as powerful as its predecessor . rexair executives rechristened it the rainbow with one ad reading now your home can be fresh as a rainbow . 5 in 1969 rexair opened a 100 000 square foot manufacturing facility in cadillac michigan . new attachments were developed the power nozzle and aquamate among others . the new rainbow d3 was launched in 1980 the first major model change in twenty years . the d3 was the first rainbow approved for wet pick up . 6 in 1959 sanders and associates purchased rexair . j. v. sanders was now in control of rexair . he attempted to develop what he called the rainbow opportunity . 7 as early as 1947 rexair had branch locations in canada cuba and mexico . in the 1980s rexair developed an international sales and distribution network and the rainbow was modified to meet the specific demands of countries around the world . in 1986 rexair celebrated its golden anniversary by launching its newest rainbow the d4 . 8 in 2001 paul vidovich took charge of rexair as president and ceo and in 2002 he also assumed the responsibilities of chairman . paul began his career in the business in 1971 . he rose through the ranks via direct selling business . 9 2015 rexair llc was owned by public company jarden in april 2016 jarden was purchased by newell rubbermaid and the companies were merged . newell brands is now the owner of rexair llc . newell brands is a publicly held company . 10 sales edit sanders restructured the company to focus on direct marketing of its products via independent contractor or independently owned distributors . rexair s independent distributors and their independent dealers who are told they are being offered a customer service position may use direct marketing techniques such as door to door lead generation the use of referral gathering to get their leads . citation needed the main promotional tool it advocates is labeled as talent scouting which is recruiting a prospect to join the organization as a salesperson and a person who can scout more talent . once a lead is generated salespeople will attempt to contact this lead to schedule an appointment to show the rainbow cleaning system sometimes called a vacuum sometimes called an air filter . citation needed a prospect is offered a gift if they offer to give the sales person more referrals . citation needed rexair teaches sales and marketing techniques through corporate distributor developers and through training seminars . citation needed the ceo paul vidovich and his staff travel the world educating distributors on developing the rainbow business . rexair manufactures sales promotional tools and sells them to their independent distributors . references edit in the beginning ... rainbow cleaning system . interest in the rexair grows ... rainbow cleaning system . the war years ... rainbow cleaning system . opportunity flourishes ... rainbow cleaning system . the birth of the rainbow ... rainbow cleaning system . commitment to continuous improvement ... rainbow cleaning system . rexair realigns for the future ... rainbow cleaning system . rainbows around the world ... rainbow cleaning system . poised for future greatness ... rainbow cleaning system . consumer solutions . newellbrands.com . retrieved 2016 08 29 . external links edit www.rainbowsystem.com rexair home page retrieved from https en.wikipedia.org w index.php title rexair & oldid 741462639 categories vacuum cleaner manufacturerscompanies based in troy michigandirect sales companies1932 establishments in michiganhidden categories articles needing additional references from april 2015all articles needing additional referencesarticles lacking reliable references from january 2012all articles lacking reliable referencesarticles to be expanded from april 2015all articles with unsourced statementsarticles with unsourced statements from april 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage 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