founder judy dlugacz headquarters san francisco united states revenue 25 million 2007 website http www.olivia.com olivia is a travel company that sells cruises and resort vacations marketed towards lesbian customers . it was founded by judy dlugacz in 1973 as a women s record label olivia records . it offered its first all woman cruise in 1990 and remains the only company in the world offering cruises catering just to lesbians . like its parent company olivia takes its name from the heroine of a pulp novel by dorothy bussy who fell in love with her headmistress at french boarding school . the company has attracted attention due to endorsements from lesbian celebrities such as golfer rosie jones who was the first professional athlete in america to endorse a gay oriented company 1 tennis player martina navratilova and basketball player sheryl swoopes . entertainers who have performed on olivia cruises include the indigo girls and margaret cho . 2 the company was involved in mild controversy in 1998 when its attempt to buy an ad on the sitcom ellen s hyped coming out episode was rejected by abc . 3 see also edit gay marketing list of gay resort areas r family vacations for lgbt families . racquet club of palm springs a defunct tennis club now owned by olivia communities 4 references edit whitley david 2004 03 24 . jones endorsement could further national debate on gay issues . orlando sentinel . saracevic alan t. 2005 10 30 . swoopes revelation pays off . san francisco chronicle . ad declined for ellen . kentucky new era . 1997 04 11 . the racquet club of palm springs retrieved from https en.wikipedia.org w index.php title olivia travel & oldid 743699434 categories companies based in san franciscocompanies established in 1973lesbian organizations in the united stateslgbt tourismtravel and holiday companies of the united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 10 october 2016 at 19 43 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view