wikipedia s general notability guideline . please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention . if notability can not be established the article is likely to be merged redirected or deleted . find sources truex news newspapers books scholar jstor free images october 2016 learn how and when to remove this template message truex formerly called socialvibe type subsidiary industry online advertising founded 2007 in california headquarters los angeles california u.s. services engagement advertising number of employees 30 50 parent 21st century fox website homepage truex is a digital ad company founded in 2007 by joe marchese brandon mills and david levy . the company is headquartered in los angeles and was formerly known as socialvibe . as of 2015 it a wholly owned subsidiary of 21st century fox 1 contents 1 company history 2 engagement advertising 3 awards & recognition 4 references 5 external links company history edit truex received 4.2 million in series a funding led by redpoint ventures in december 2007 and originally enabled consumers to raise money for the social causes they wished to support . 2 it was launched in february 2008 in public beta 3 and as of october 19 2009 its members have raised a total of more than 700 000 for their respective charities . 4 on august 25 2008 socialvibe formed a partnership with interpublic one of its largest liaisons to date . 5 6 in january 2009 jafco ventures led an initiative along with redpoint ventures to raise the total amount invested in the company to 12 million as the company shifts to a revenue sharing model with the charities it represents all of the money raised on truex formerly went to the charity itself 4 7 in march 2011 truex closed a 20 million round of funding led by norwest venture partners . 8 in 2013 the company became known as truex and between 2013 and 2014 the company doubled its revenues . 9 10 in may 2014 the company also received an additional 6 million in funding . 11 directors of the company include james murdoch mich matthews and jonathan miller . 12 the ceo of the company is co founder joe marchese . 13 engagement advertising edit truex has worked with microsoft visa apple disney coca cola kia kraft macy s nestle procter & gamble and discover on online advertisements . 14 the company delivers ad units that are self selected by the viewer in exchange for access to online content such as videos music games or more articles . 9 15 the ads take over the browser of a user s computer for about 30 seconds and require user participation for completion . 16 the results are measured in engagement metrics such as submitted survey forms video views likes and shares . truex is also a source of ad inventory for text and visual ads . the company has deals in place to provide ad space with publishers such as tribune co. fox and at & t 11 17 distributing them programatically . 12 the engagement has reduced digital ad fraud . 9 awards & recognition edit in august 2010 forbes recognized socialvibe s engagement for microsoft bing on zynga s farmville as one of the best ever social media campaigns . 18 the campaign garnered over 425 000 fans for bing in less than one day and 70 % of the fans visited the search engine in the following month . 18 19 the campaign was also won an omma award for online advertising creativity in the social media category in september 2010 . 20 references edit http variety.com 2015 biz news fox earnings lachlan murdoch 1201557555 keane meghan . interpublic partners with socialvibe to tap into brand promotion on social networks . wired . k.c. jones . socialvibe raises funds for earthquake cyclone relief information week a b kee tameka january 12 2009 . paidcontent.org socialvibe gets 8 million second round for social media activism . the washington post . http www.marketingvox.com interpublic socialvibe go fishing for brand evangelists 040594 http www.bizreport.com 2008 08 interpublic backs socialvibe to link social nets with brand.html semuels alana january 17 2009 . venture capitalists abandon spend mentality . los angeles times . http adage.com article digital socialvibe closes 20 million funding round 149506 a b c http adage.com article digital ad fraud creates worry opportunity 292565 http www.labusinessjournal.com news 2013 nov 06 socialvibe becomes truex a b http techcrunch.com 2014 05 21 truex new funding a b http www.forbes.com sites roberthof 2014 04 17 in bid to make online ads more engaging truex taps power media trio for board http www.labusinessjournal.com news 2013 may 01 socialvibe co founder returns ceo socialvibe how advertising and social media can change the world . 2011 january 27 . simon mainwaring . http simonmainwaring.com social networking socialvibe how advertising and social media can change the world svnetwork incenting consumers with self selecting social ads says ceo samit . 2010 october 14 . adexchanger . http www.adexchanger.com ad networks svnetwork incenting consumers with self selecting social ads says ceo samit http mobile.nytimes.com blogs dealbook 2014 04 16 james murdoch joins board of advertising start up php true true & type blogs blogs & action click & module search & region searchresults & mabreward csesort h & url http query.nytimes.com search sitesearch % 3faction % 3dclick % 26region % 3dmasthead % 26pgtype % 3dhomepage % 26module % 3dsearchsubmit % 26contentcollection % 3dhomepage % 26t % 3dqry950 % 23 murdoch & r 1 http www.adweek.com news technology horizon media can now buy programmatic ads based engagement 158264 a b best ever social media campaigns . 2010 august 17 . forbes . http archive.is 20130123221253 http www.forbes.com 2010 08 17 facebook old spice farmville pepsi forbes viral marketing cmo network social media slide 19.html bing s virtual bling buys facebook fans . 2010 march 4 . brandweek . http www.brandweek.com bw content display news and features incentive e3ic70c834af0ab2460c16c05fd01736a5d omma awards 2010 winner online advertising creativity social campaign category . 2010 september 27 . omma . http www.mediapost.com events showid ommaawards .10 . nyc type awardwinner itemid 1663 ommaawards winners.html external links edit official website retrieved from https en.wikipedia.org w index.php title truex & oldid 743730419 categories social networking services21st century fox subsidiarieshidden categories articles with topics of unclear notability from october 2016all articles with topics of unclear notability navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial 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