industry watch manufacturing founded 2005 by jordy cobelens headquarters amsterdam netherlands key people jordy cobelens ceo ton cobelens chief design officer products wristwatches website twsteel.com tw steel is a dutch watchmaker known for its large oversized watches and chronographs . the company was established in 2005 by father and son team jordy & ton cobelens in the netherlands . contents 1 history 2 current models 3 sponsorship 4 references 5 external links history edit the company was founded in 2005 by bernard antoine benson along with his father ton cobelens and they recently celebrated their 5th anniversary on the 20th of june 2010 at the bloomingdale club at bloemendaal 1 north holland . the father & son team has a history in watches which began in 1980 when ton became a raymond weil & maurice lacroix distributor for the benelux region this is when ton started designing private label watches for airlines such as klm & martinair . ton went on to start a promotions and advertising company who created campaigns for swatch group in benelux before selling this company to design and market a small swiss made watch which was popular in the netherlands and other parts of europe . in 2005 tw steel was born with his son jordy as the ceo . 2 current models edit 48mm grandeur tw41 . tw steel watches use japanese quartz movements from citizen miyota and swiss automatic movements from ronda . tw steel s range of watches come largely in 45 mm and 50 mm diameter variants made from stainless steel . the canteen models feature a crown cap attached by a hook or hinge to the side of the watch case . at baselworld 2011 tw steel launched its new ceo collection extraordinary goliath collection which is a more formal dress look for the brand . the collection also introduced swiss made watches to the tw steel line with the ce3015 a swiss made watch with a swiss ronda 585 caliber movement . 3 sponsorship edit tw steel has many brand ambassadors such as kelly rowland david coulthard 4 mitchell niemeyer 5 mick doohan and dario franchitti 6 who are regularly seen wearing the watches on tv and taking part in various promotional activities . tw steel also sponsors the 2010 renault f1 team 7 and has created several f1 special editions with renault f1 branding . they also sponsor the wtcc driver tom coronel . in 2011 and 2012 the allegiance moved on to the lotus f1 team and its drivers can be seen sporting tw steel watches whenever they achieve podium finishes . the tw steel logo features on the drivers overalls and f1 car rear view mirrors.tw steel now sponsors the 2013 sahara force india f1 team 8 and its drivers can be seen sporting tw steel watches whenever they achieve podium finishes . the tw steel logo features on the drivers overalls and f1 car . also in 2014 tw steel sponsor the daytona dmax championship run by the daytona group daytona motorsport . references edit tw steel official website article tw steel 5 years of big time jordy cobelens q & a http www.twsteel.com press news n 1641 tw steel about the brand article http www.twsteel.com about ton cobelens.php tw steel ceo goliath unveiled at baselworld david coulthard article new brand ambassador for tw steel http www.thewatchhut.co.uk watch news david coulthard new brand ambassador tw steel.htm http www.vibe.com article must watch tw steel global ambassador dj mitchell niemeyer dario franchitti article tw steel ambassador wins indianapolis 500 http www.catchfence.com 2010 press 05 30 tw steel ambassador dario franchitti wins indianapolis 500 renault announce tw steel deal article http www.renaultf1.com tw steel.html article http www.twsteel.com en tw steel corporate news dynamic new partnership sfi tw steel corporate news dynamic new partnership sfi external links edit wikimedia commons has media related to tw steel . official website retrieved from https en.wikipedia.org w index.php title tw steel & oldid 736124123 categories watch brandscompanies established in 20052005 establishments in the netherlandsdutch brandshidden categories pages using infobox company with unsupported parameterscommons category with local link same as on wikidata navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version in other projects wikimedia commons languages fran aisnederlandsrom n suomi edit links this page was last modified on 25 august 2016 at 09 44 . text is available under the creative commons attribution sharealike license ; 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