much on references to primary sources . please improve this by adding secondary or tertiary sources . september 2012 learn how and when to remove this template message bio rad laboratories type public nyse bio industry life science clinical diagnostics founded 1952 founders david and alice schwartz headquarters hercules california u.s.a. area served worldwide key people norman schwartz chairman president and ceo john goetz chief operating officer giovanni magni chief strategy officer christine tsingos executive vice president cfo michael crowley executive vice president global commercial operations shannon hall executive vice president president life sciences group john hertia executive vice president president clinical diagnostics group ronald hutton vice president treasurer james stark vice president corporate controller revenue us 2.1 billion fy 2013 1 operating income us 295 million fy 2011 1 net income us 178 million fy 2011 1 total assets us 3.711 billion fy 2015 1 total equity us 1.744 billion fy 2010 1 number of employees 7 800 1 website www.bio rad.com bio rad laboratories inc. was founded in 1952 in berkeley california . the company was initially engaged in the development and production of specialty chemicals used in biochemical pharmaceutical and other life science research applications . today bio rad manufactures and supplies life science research healthcare analytical chemistry and other markets with products and systems used to separate complex chemical and biological materials and to identify analyze and purify their components . 2 bio rad operates in two industry segments life science and clinical diagnostics . both segments operate worldwide . bio rad s customers include hospitals major research institutions public health commercial laboratories biotechnology and pharmaceutical companies and food safety . bio rad s headquarters are in hercules california . the company has offices and facilities worldwide and more than 7 750 employees . 3 bio rad had revenues of more than two billion dollars in 2011 . 4 the company has been listed on the new york stock exchange since october 24 2008 . before that bio rad was listed on the american stock exchange . contents 1 segments 1.1 life science research 1.2 clinical diagnostics 2 history 3 marketing 3.1 bioradiations magazine 3.2 viral videos 4 see also 5 references 6 external links segments edit life science research edit life science is the study of the characteristics behavior and structure of living organisms and their component systems . life science researchers use a variety of products and systems including reagents instruments software and apparatus to advance drug discovery biotechnology food pathogen testing and the study of life processes primarily within a laboratory setting . bio rad s products are based on technologies used to separate purify identify analyze and amplify biological and chemical materials . bio rad ranks among the top five life science companies in the world and maintains a solid reputation for quality and innovation . the life science group provides a wide range of laboratory instruments apparatus and consumables used for research in functional genomics proteomics and food safety . the company holds leadership positions in eletrophoresis protein assays bse or mad cow disease and cwd chronic wasting disease testing gel image analysis dna amplification and biochromatography . the primary end users in bio rad s sectors of the market are universities and medical schools industrial research organizations government agencies pharmaceutical manufacturers biotechnology researchers and food testing laboratories . 5 clinical diagnostics edit bio rad is the number one specialty diagnostics company in the world . the clinical diagnostics group develops manufactures sells and supports a large portfolio of products for medical screening and diagnostics . the company holds leadership positions in diabetes monitoring and quality control qc systems . bio rad is well known for its blood virus testing and detection blood typing autoimmune and genetic disorders testing and internet based software products . bio rad s clinical diagnostics segment encompasses a broad array of technologies incorporated into a variety of products used to detect identify monitor and quantify substances in patient and donor blood other bodily fluids and tissue samples . the vast majority of these tests are performed in vitro outside the body . the information generated by these tests helps physicians diagnose disease and guide therapy and treatment to help improve patient care . the market is split into several subsegments consisting of clinical chemistry immunoassay microbiology hematology molecular coagulation blood banking and blood typing . bio rad has significant positions in blood virus testing blood banking and immunoassay ; immunohematology blood typing ; hemoglobin a1c testing for diabetes monitoring clinical chemistry and immunoassay ; autoimmune disease testing immunoassay ; and quality control crossing all subsegments . consumers of bio rad s clinical diagnostic products are hospital laboratories reference laboratories physician office laboratories government agencies and diagnostic manufacturers . one medically significant product is a rapid dengue test called the ns1 antigen test which allows for dengue detection the first day of fever rather than when antibodies rise some five or more days later . history edit david alice and norman schwartz with the pittcon heritage award 2007 bio rad laboratories was founded in 1952 by husband and wife team david and alice schwartz . the couple first met in a class at the university of california berkeley from which they both graduated . the idea that launched the company came about unexpectedly during a game of bridge . during the card game the players including dave and alice joked about products that were not but maybe should have been on the market . someone suggested creating tobacco mosaic virus a virus alice was using for scientific research and one that required many days to prepare . dave questioned why no one was manufacturing it . the following day he and alice searched their neighborhood in berkeley for a place to launch a company with a mission to accelerate the scientific discovery process by providing products and tools to researchers . 6 7 8 9 in the years that followed the couple continued to expand their product line . they worked closely with their customers to gain a better understanding of what researchers were trying to accomplish and how . 5 in 1967 bio rad entered the field of clinical diagnostics with the development of its first test kit based on separation techniques and materials developed for life science research . bio rad expanded into the field of analytical and measuring instrument systems through internal research and development efforts and acquisitions in the late 1970s and 1980s . in 1999 bio rad acquired the stock of pasteur sanofi diagnostics . this strengthened the company s position in the hiv and infectious disease diagnostic product market . in 2000 and 2004 bio rad divested its semiconductor optoelectronic metrology and confocal microscopy product lines . in late 2007 bio rad acquired switzerland based diamed holding ag enhancing bio rad s position in the immunohematology market and in january 2013 the company purchased abd serotec a division of morphosys ag . 10 this added serotec s more than 15 000 antibodies kits and accessories to bio rad s portfolio of research and clinical diagnostic products . 11 as bio rad broadened its product line it also expanded its geographical market . bio rad has distribution channels in more than 30 countries outside the united states through subsidiaries whose primary focus is customer service and product distribution . 2 one of their most prominent representatives was david e. garfin . marketing edit bioradiations magazine edit bioradiations is an online magazine created by bio rad laboratories inc. that offers scientific professionals around the globe whitepapers tips techniques and topics related to bio rad products and services . bioradiations originated as a print magazine that was launched in 1965 12 and was in continuous publication until 2011 . content typically includes new product information technical and application notes describing experiments performed using bio rad products and interviews with researchers in the life sciences . the online version offers interactive content including product demonstrations in the form of system tours videos podcasts etc. visit bioradiations . viral videos edit bio rad has produced several musical advertising videos which have become popular on sites such as youtube . 13 see also edit companies portal san francisco bay area portal laboratory equipment references edit a b c d e f bio rad laboratories form 10 k annual report filing date feb 29 2012 pdf . secdatabase.com . retrieved feb 14 2013 . a b bio rad laboratories form 10 k 2008 . http ir .10 kwizard.com download.php format pdf & ipage 6171459 & source 432 about bio rad https www.bio rad.com evportal en us evolutionportal.portal nfpb true & pagelabel abtbioradlanding page bio rad laboratories annual report 2011 . https www.bio rad.com evportal evolutionportal.portal nfpb true & pagelabel corporateannualreports page & reportsyear 2011 a b bio rad annual report 2008 https www.bio rad.com webroot web pdf corporate literature 2008 annual.pdf david schwartz . chemical heritage foundation . retrieved 4 december 2014 . past winners of the pittcon heritage award . chemical heritage foundation . retrieved 4 december 2014 . past winners of the richard j. bolte sr. award for supporting industries . chemical heritage foundation . retrieved 4 december 2014 . burress charles april 6 2012 . bio rad cofounder david schwartz of el cerrito 1923 2012 . el cerrito patch . retrieved 4 december 2014 . mark barry . revenue update on bio rad laboratories inc. . markets bureau . retrieved 4 march 2015 . bio rad acquires abd serotec from morphosys . genetic engineering & biotechnology news . 17 december 2012 . biocompare the pcr song . http www.youtube.com watch v x5ypkxclads external links edit official website bioradiations bio rad s trade journal since 1965 . bio rad laboratories sec filings abd serotec now bio rad antibodies wall street journal profile coordinates 38 1 23.52 n 122 16 40.35 w 38.0232000 n 122.2778750 w 38.0232000 ; 122.2778750 retrieved from https en.wikipedia.org w index.php title bio rad laboratories & oldid 743846938 categories companies listed on the new york stock exchangecompanies based in contra costa county california1952 establishments in californiahistory of berkeley californialaboratory equipment manufacturersresearch support companiesbiotechnology companies of the united statesmanufacturing companies based in californiabiochemistrygenomics companieshidden categories articles lacking reliable 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