kingdom frequency fm 105.4 mhz london rds magic dab 11d england wales n. ireland 12a scotland 12c london sky 0180 virgin media 928 freeview 715 first air date 9 july 1990 as melody fm format adult contemporary audience share 4.2 % in london 5.6 % nationally june 2016 rajar owner bauer radio sister stations absolute radio heat radio the hits kerrang radio kiss planet rock website www.magic.co.uk magic 105.4 fm is an adult contemporary independent local radio and national radio station based in london owned by bauer radio . magic 105.4 fm forms part of bauer s national portfolio of radio brands . as well as being carried on fm and dab in london it is carried nationally on dab as well as online and on digital television . contents 1 history 2 current presenters 3 past presenters 4 mystery voices 5 references 6 external links history edit magic 105.4 fm logo used until 2014 . in 1998 melody fm was purchased by media group emap from hanson plc for a reported 25 million and rebranded magic that december . on changing the station s name emap introduced automation for the first time weekday afternoons were split with a non stop music hour first sponsored by the now defunct energy company calortex and later by the emap owned red magazine . magic was criticised for automating a further eleven hours of its daily output 7pm 6am given the reach and size of the station . in an attempt to cut costs magic began networking its mid morning show hosted by richard skinner and automated overnight output with the eight other magic radio stations in the north of england in january 2002 . audience figures fell on all nine stations in the twelve months that followed some arguing a lack of local content had driven listeners to tune away . networking was ended in january 2003 although the eight northern magic stations continued to share a mid morning show hosted by mark thorburn and were subsequently networked again with the exception of local breakfast shows following a repositioning of the northern magic group in mid 2006 . these stations were later rebranded into the bauer city 2 network in 2015 . the end of networking heralded a programming shift ; magic adopting its more music less talk ethos . former capital fm head and radio consultant richard park was brought in to increase the station s audience share . in september 2003 magic saw its first major revamp live programming replaced automated output in the evening and independent radio news employed staff manned the station s daytime news output removing shared presenting newsreading responsibilities a legacy from melody fm . irn retained the contract to supply magic s news bulletins until 2015 when the service was brought in house . later years saw a reliance on weekend celebrity hosted content and large cash prizes to entice listeners the award of 110 600 to nicola diss the winner of the popular magic mystery voices contest on 12 january 2006 was the largest cash prize given away on uk radio since 1999 a sum surpassed just a few months later by the prize collected by listener dawn muggleton in the smooth secret song competition on london rival 102.2 smooth fm scooping 118 454 on 19 april 2006 . however magic regained the honour on 30 march 2007 with listener maria crosskey winning 168 600 in a six month long mystery voices contest although she was later disqualified see mystery voices below . in 2008 emap sold its radio stations including magic to bauer media group . magic along with urban music station kiss and a number of other radio brands broadcasts from bauer radio s headquarters in golden square . it had previously broadcast from studios on winsley street mappin house until september 2014 . magic launched two digital only sister stations in march 2016 as part of the sound digital multiplex jointly owned by bauer . the stations are mellow magic a service of relaxing classic hits based on the successful magic night time programming strand of the same name and magic chilled a station in the dab format playing current and contemporary melodic pop . fran godfrey has hosted the breakfast show on mellow magic its only live programme since the station s official launch . there is also a complementary magic music television channel available on the sky and virgin media digital tv platforms in the uk . current presenters edit richard allinson weekday drivetime rick astley sunday early afternoons mel giedroyc saturday early afternoons angie greaves weekday afternoons and magic soultown lynn parsons weekday evenings tom price weekend afternoons harriet scott weekend breakfast kim wilde sunday mid mornings past presenters edit christine bleakley sunday afternoons martin collins evenings weekend afternoons graham dene breakfast drivetime neil fox breakfast eamonn holmes sunday afternoons nicky horne drivetime sunday mid mornings lorraine kelly tender moments gary king drivetime weekend afternoons charles nove weekend evenings russell pockett weekend breakfast david prever drivetime steve priestley drivetime weekend breakfast ben shephard saturday night magic richard skinner mid mornings saturday breakfast and magic countdown tim smith weekend evenings denise van outen saturday afternoons mystery voices edit for a number of years magic ran a mystery voices competition in which listeners were required to guess the names of three celebrity voices . one said magic the second one oh five and the third point four . every hour a listener guessed the names of the celebrities and for each failed attempt 100 was added to the prize fund . the competitions often ran for several months with the winner eventually receiving a prize potentially worth upwards of 100 000 . in the first competition which ended on 29 june 2006 after five months the celebrities were identified as sara dallin clive anderson and morten harket with the listener peter loraine winning 98 400 . nicola diss won 110 600 for identifying kurt russell gloria estefan and matthew wright . barbara way won 81 200 for naming liza tarbuck mariah carey and john travolta . in a marathon six month contest a woman claiming to be called maria crosskey won 168 600 for identifying anjelica huston rob thomas and sarah lancashire at the end of march 2007 . she was later disqualified for failing to comply with the rules of the competition 1 when she was identified as bernadette hurst who had already won three prizes from the radio station thereby breaking broadcasting rules that state any one listener can not collect more than one cash prize in the same 12 month period . emap decided to roll the prize fund over to the start of the next mystery voices contest which began in august 2007 . a competition commenced in august 2007 . due to the disqualification after the previous contest the bonus for the first voice was set at 50 000 for the second voice another 50 000 and the jackpot for the third voice started at 69 000 . the bonuses went on the second and fourth days of the competition paul young and pam ferris being identified . the jackpot of 88 600 was won on 5 september 2007 by gary thompson who identified the third voice as that of nigel planer . in the competition that began in september 2007 the first name paul carrack was given in mid november and a second chesney hawkes a month later . on 1 february 2008 a man identified as russell from reading correctly identified the third voice as julie delpy winning 110 700 . a new mystery voices contest began on 10 september 2012 . it took until 18 january 2013 for listener james olivier from wimbledon to correctly identify the three voices as emma forbes nicky clarke and magne furuholmen to win the 100 000 jackpot . references edit magic mystery voices competition 30 march 2007 . published by emap on 24 may 2007 . accessed 25 may 2007 . external links edit official website magic 105.4 radio player magic voices radio winner awaits judge s verdict v t e bauer media group publishing consumer titles australia apc australian geographic the australian women s weekly cleo cosmopolitan dolly empire fhm grazia harper s bazaar motor nw ok people the picture qantas the australian way rolling stone rugby league week street machine take 5 techlife top gear tv week wheels woman s day zoo weekly consumer titles germany auf einen blick autozeitung bravo joy das neue blatt neue post volksstimme consumer titles new zealand metro north & south consumer titles united kingdom angling times bella bike bird watching car classic bike closer empire fhm first golf world grazia heat kerrang match model rail mojo more motor cycle news mcn parker s performance bikes pop practical classics practical fishkeeping practical photography pregnancy & birth q rail take a break that s life today s golfer tv choice tv quick zoo consumer titles united states astrogirl first for women in touch weekly ideas and discoveries j 14 life & style weekly m quizfest soap opera update defunct soaps in depth twist woman s world bauer radio bauer city 1 cfm clyde 1 forth 1 hallam fm key 103 metro radio mfr northsound 1 radio aire radio borders radio city rock fm tay fm tfm viking fm west fm bauer city 2 clyde 2 forth 2 hallam 2 key 2 metro 2 radio mfr 2 northsound 2 radio aire 2 radio city 2 rock fm 2 tay 2 tfm 2 viking 2 west sound ayrshire west sound dumfries and galloway bauer city 3 clyde 3 forth 3 hallam 3 key 3 metro 3 radio mfr 3 radio aire 3 radio city 3 rock fm 3 tay 3 tfm 3 viking 3 free radio free radio 80s free radio birmingham free radio coventry & warwickshire free radio herefordshire & worcestershire free radio shropshire & black country bauer national absolute radio absolute classic rock absolute radio extra absolute radio 60s absolute radio 70s absolute radio 80s absolute radio 90s absolute radio 00s kiss network kiss 100 kiss 101 kiss 105 108 kissfresh kisstory digital radio heat the hits kerrang radio other magic regional fm in london & national dab planet rock national dab cool fm downtown radio gem 106 radio city talk wave 105 the box plus network 50 % 4music run by channel 4 box upfront the box box hits kerrang tv kiss tv magic category v t e magic presenters 105.4 richard allinson rick astley martin collins hannah cox mel giedroyc angie greaves paul hayes lynn parsons harriet scott nick snaith kim wilde gary vincent mellow magic alice arnold martin collins fran godfrey john hannah paul hayes patsy kensit lynn parsons arlene stuart gary vincent magic chilled eloise carr sarah champion jade ewen louise maloney pips taylor stations current magic 105.4 mellow magic magic chilled former 1152 1170 1548 1152 piccadilly 99 1161 828 am related topics bauer media group magic v t e radio stations in greater london lw am stations 198 mw am stations 558 720 909 963 972 1035 1089 1152 1215 1305 1332 1413 1458 1548 1584 fm stations 88.8 89.1 89.6 91.0 91.3 91.8 93.2 93.5 94.0 94.9 95.8 96.9 97.3 98.5 98.8 100.0 100.6 100.9 102.2 103.3 104.4 104.9 105.4 105.8 106.2 106.8 107.1 107.3 107.8 dab multiplexes greater london i ce london greater london ii switch london greater london iii drg london defunct stations 648 mw united kingdom radio markets aberdeen glasgow london liverpool manchester northern ireland south west england west midlands west yorkshire worcester see also list of radio stations in the united kingdom v t e freeview tv channels 4music 4seven hd 5star 5 usa al jazeera arabic al jazeera english hd arise news bbc one hd bbc two hd bbc four hd bbc alba bbc news bbc parliament cbbc hd cbeebies hd cbs action cbs drama cbs reality challenge channel 4 1 hd 1 hd channel 5 1 hd