consulting founded london united kingdom 1999 key people jeremy brown ceo website www.senseworldwide.com sense worldwide is a london based co creation consultancy . in 1999 it started the sense network described as one of the earliest web based communities . 1 it was one of the first commercial practitioners of co creation 2 and extreme user research . 3 it has influenced the development of nike sportswear 4 and habbo hotel among many others . 5 it has received funding from nesta . nesta named sense worldwide alongside lego and google as one of the open 100 companies that pioneered open innovation . 6 contents 1 co creation 2 sense worldwide in popular culture 3 notes 4 external links co creation edit sense worldwide has used co creation in its work from its inception . 2 its work in this area has caused it to be listed as one of the nesta open 100 . 6 it has also pioneered the commercial use of extreme user research building on the lead user ideas of mit s eric von hippel 3 sense worldwide introduced co creation techniques to nike and continues to work with nike s running sportswear and football businesses . 7 it authored the discovery channel report into the lives of young men in europe . 8 and it contributes to the economist intelligence unit s reports 9 and the harvard business review 2 sww s recent rebranding of the young vic theatre in london resulted in the abandonment of its sit anywhere policy and its new strapline it s a big world in here 8 sense worldwide in popular culture edit no wax in london in 2003 sense worldwide launched the first ipod dj night with nowax . 10 there was no dj . instead dancers took turns to play floor filling music in the night club . 11 resources for the event were open sourced and nowax nights have been staged in cities from derby to singapore and tokyo . 12 i heart my chair in 2007 the sense network was asked to photograph and write about their favourite place to sit . the resulting book i heart my chair was widely distributed . 13 notes edit richard donkin the future of work 2010 pp125 126 a b c a co creation primer . harvard business review . a b want breakthrough ideas first listen to the freaks and geeks . co.design . 12 april 2012 . http vimeo.com 5606365 interview with nike marketing magazine agency of the year 2009 p 23 a b http www.openbusiness.cc 2010 01 06 sense worldwide nike interview http vimeo.com 5606365 a b market research agency of the year marketing magazine 9 dec 2009 p23 http www.businessresearch.eiu.com service 2020.html no wax comes to derby . bbc . what s on . digital citizens my night as a dj . bbc news . i heart my chair . businessweek.com . july 2002 richard donkin give your creativity a chance to run free the financial times london external links edit sense worldwide the sense network sense worldwide blog nesta open 100 retrieved from https en.wikipedia.org w index.php title sense worldwide & oldid 738236509 categories companies based in londoninternational management consulting firmsbranding companiespublic opinion research companies navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 7 september 2016 at 19 01 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view