reading or external links but its sources remain unclear because it lacks inline citations . please help to improve this article by introducing more precise citations . february 2015 learn how and when to remove this template message bamix type privately held company industry small appliances founded 1954 headquarters mettlen switzerland products immersion blender website www.bamix.com bamix esge ltd. is a swiss company which is active in the sector electrical devices and which was founded in 1953 . it is producing the bamix a hand held blender . the same appliance is called esge zauberstab in germany . furthermore esge ltd produce also appliances under private label . the models are mono classic deluxe swissline superbox gastro and slicesy . the company name results from the names gschwend and spingler the founders of the original company founded in germany during the fifties . bamix is distributed in australia by cambur industries ; in the united states of america by lchef llc ; and in canada by ocean sales ltd. contents 1 products 2 history 3 external links 4 references products edit bamix s current products include a number of different models of their popular stick blender . basic 120 watt mono 140 160 watt classic 140 180 watt deluxe 160 180 watt swissline 200 250 watt superbox 200 250 watt gastro 200 350 watt history edit 1950 the swiss roger perrinjaquet invents an appliance which is patended on the 6th march 1950 under the section handheld appliances . his wish was to work with this appliance directly in pans on the stove . bamix the name of this handheld blender is composed of the words battre and mixer beat and mix . without having investors perrinjaquet sold the patents to esge ltd which was producing initially bicycle racks electrical kitchen knives watches and small electrical motors . at the end of the fifties the company launched the fabrication of the first handheld blenders in serie . at the beginning of the sixties several production sites were opened especially the current head office of the company in mettlen in the canton thurgau . during this period the daily production amounts to 250 blenders today it is a number of 2000 blenders . the company is selling nowadays its products worldwide in over 25 countries . 1964 the company was sold to the group general electrics . the americans tried to increase the falling sales figures through the reduction of the production sites . the belgian walter bodart purchased the company back in 1971 . esge ltd. in mettlen will be the only site for bamix . the philosophy of walter bodart is simple quality for quantity concentration on one single product and an administrative organisation as small as possible . 1986 took place a management by out to the sirs gunsch r ttiman and stahl . 2002 the group is sold to the sirs jud and eigenmann . erich eigenmann serves as ceo of esge ltd. since 1 october 2002 . since its inventation bamix has changed rarely during the last decennium . external links edit bamix australia bamix czech republic bamix uk bamix blender ukbamix references edit the spin on sticks by janice matsumoto . restaurants & institutions march 1 2000 . vol .110 issue 6 page 95 . a whirling dervish that dips right into your pot by amanda hesser . new york times august 19 1998 page f. 3 . history of bamix retrieved from https en.wikipedia.org w index.php title bamix & oldid 705632901 categories manufacturing companies of switzerlandprivately held companies of switzerlandswiss brandshidden categories articles lacking in text citations from february 2015all articles lacking in text citations navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 18 february 2016 at 17 19 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view