subsidiary industry tea distribution founded 1972 headquarters santa cruz ca products teas & herbal teas website www.goodearth.com good earth tea is a tea and herbal tea company . founded in 1972 under the name fmali herb company based in santa cruz california it was one of the first american herbal tea companies during the early 1970s . in the late 1970s it began to develop trademark teas for good earth restaurants 1 and launched good earth teas in tea bag form to the california grocery market in 1988 . since their inception good earth tea quickly became a countrywide favorite with the introduction of sweet & spicy a signature blend of sweet and warming herbs and spices . good earth tea has since evolved to include a wide range of teas made with natural ingredients and span all sorts of varietals herbs botanicals and flavors . good earth was acquired by tetley us holdings limited in october 2005 and is a subsidiary of tata global beverages . in january 2011 tata global beverages shut down production of good earth in santa cruz putting 47 people out of work and moved the operations to new jersey . 2 in 2011 & 2012 good earth tea launched the tag you re it contest a nationwide contest offering fans a chance to submit an original thought provoking quote to be used on the tea tags of the brand s flavorful blends . in november 2013 tata global beverages rebranded good earth to diversify it in the competitive tea market . the new untamed tea brand message and marketing strategy redesigned the brand s web site launched extensive social media outreach and celebrity chef partnership . 3 it also included new flavors with new taste profiles some with stevia and discontinued older flavors . in january 2014 good earth tea collaborated with celebrity chef elizabeth falkner from bravo s top chef . chef falkner s adventurous palate led to the creation of recipes infused with good earth tea . facebook fans had an opportunity to enter the taste the tea untamed sweepstakes for a chance to meet chef falkner and embark on a culinary excursion . good earth produced over 40 different blends of tea now concentrating on 14 unique teas . good earth teas are available in natural and organic varieties . references edit 1 http www.santacruzsentinel.com ci 17455174 http www.mediapost.com publications article 214273 good earth tea in untamed brand makeover.html external links edit good earth tea website tetley tea website tata tea website v t e tata group divisions and subsidiaries crom the indian hotels company gateway ginger taj hotels resorts and palaces tajair tata advanced systems tata business support services tata chemicals british salt tata chemicals europe tata chemicals magadi tata communications vsnl international canada tata consultancy services cmc tata research development and design centre tata elxsi tata global beverages eight o clock coffee good earth tea tata coffee tetley tata housing development company tata interactive systems tata investment corp tata motors jaguar land rover tata daewoo tata hispano tata power tata power sed tata steel tata steel europe tayo rolls tata technologies tata teleservices titan industries tanishq trent star bazaar westside voltas tatacliq.com joint ventures airasia india 41 % tata aia 74 % tata aig 74 % tata mcgraw hill vistara 51 % tata sky 80 % tata starbucks 50 % tata docomo 74 % virgin mobile india 74 % telcon construction solutions 40 % shareholdings piaggio aero 33.3 % people jamsetji tata ratanji dadabhoy r gopalakrishnan dorabji tata nowroji saklatwala j. r. d. tata ratan tata pallonji mistry surya kant cyrus pallonji mistry jamshed jiji irani noel tata r. k. krishna kumar other bombay house tata centre tata dhan academy tata family tata football academy tata management training centre tata sons tcs amsterdam marathon tcs nyc marathon category retrieved from https en.wikipedia.org w index.php title good earth tea & oldid 687407091 categories tea brands in united statestata groupcompanies based in santa cruz county californiacompanies established in 1972 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages e tina edit links this page was last modified on 25 october 2015 at 11 22 . text is available under the creative commons attribution sharealike license ; 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