uses see as seen on tv disambiguation . as seen on tv a typical as seen on tv logo . traded as no time for telly 1980 2007 industry infomercials inventions predecessor h & h imports inc. and subsidiaries 1 successor as seen on tv inc. 2 founder kevin harrington headquarters clearwater florida united states area served worldwide total assets 27 091 000 2013 3 website http www.astvinc.com as seen on tv is a generic nameplate for products advertised on television in the united states for direct response mail order through a toll free telephone number . as seen on tv advertisements known as infomercials are usually 30 minute shows or two minute spots during commercial breaks . these products can range from kitchen household automotive cleaning health and beauty products to exercise and fitness products books or to toys and games for children . typically the packaging for these items includes a standardized red seal in the shape of a crt television screen with the words as seen on tv in white an intentional allusion to the logo of tv guide magazine . citation needed prominent marketers of as seen on tv products include as seen on tv inc. time life space bag k tel ronco and thane . there are also retail brick and mortar and online stores that specifically sell as seen on tv products . 4 in the late 1990s as seen on tv then moved on to retail according to a.j. khubani ceo of telebrands who designed the logo . 5 as seen on tv products then moved on to sell on the internet . in 2015 a new as seen on tvcorporation was formed and launched as a multi vendor marketplace allowing manufacturers and sellers of tv products to sell their inventory through its website as seen on tv . the red logo and phrase is now in the public domain and can be used on packaging or used in business with no fee and without trademark infringement . 6 companies that produce generic versions of as seen on tv products may use a modified version of the red logo their version displaying like on tv or as seen on tv in some countries . this logo can be registered in some countries like a trademark . 7 in the early 21st century as seen on tv companies have moved to creating a presence online via micro websites single page websites dedicated to the sale of a single product with an embedded order form . these websites have become the standard for as seen on tv companies and typically run with significant media presence . these sites generally offer more information on the product and offer user reviews and allow more of a single product focus to aid in product persuasion and sales . in addition to micro websites companies like as seen on tv offer a full catalog of products by offering editorial reviews see also edit brand new infomercial not sold in stores references edit http topics.nytimes.com top news business companies h and h imports inc index.html http finance.yahoo.com q s astv & ql 1 http finance.yahoo.com q bs s astv balance sheet & annual lou harry sam stall 2002 . as seen on tv 50 amazing products and the commercials that made them famous . quirk books . isbn 1 931686 09 2 . pitch perfect . on the media . january 1 2010 . retrieved 2010 01 16 . he figured out that he could build brand recognition by blanketing the airwaves with cheap direct to consumer commercials and then take the product into retail stores where he slapped an as seen on tv logo on them which he designed himself . it s a very lucrative formula he told me so that s what he s been doing ever since . ad track marketers bet on lucky 777 ; that s july 7 2007 http www.usatoday.com money advertising 2007 05 29 ad track lucky n.htm q does someone own the famous ad phrase as seen on tv or the familiar logo that has that phrase in a tv shaped red box ad track http www.wipo.int cgi mad guest ifetch5 eng madrid full.vdb 11 00 41311751 key 256 0 772321 basichtml eng 1 1 1 25 sep 0 hitnum pn mar image mar % 2f % 22as seen on tv % 22 retrieved from https en.wikipedia.org w index.php title as seen on tv & oldid 742581343 categories marketing techniquestelevision commercialstelevision terminologymarketing companies of the united statestelevision advertisingcompanies based in floridaonline marketplaceshidden categories all articles with unsourced statementsarticles with unsourced statements from may 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 4 october 2016 at 15 09 . text is available under the creative commons attribution sharealike license ; 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