please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . may 2013 learn how and when to remove this template message runtastic gmbh type private founded pasching austria area served worldwide owner adidas website www.runtastic.com alexa rank 8 389 january 2015 update 1 type of site social networking registration required available in 18 languages including english russian german and french . launched 2009 10 current status active runtastic is an austrian mobile fitness company that combines traditional fitness with mobile applications social networking and elements of gamification as a logical reaction to the quantified self movement . 2 runtastic develops activity tracker apps hardware products and services such as online training logs detailed data analysis comparisons to other users and many more functions to help users improve their overall fitness . on august 5 2015 adidas bought runtastic for 239 million . 3 4 contents 1 history 2 products 2.1 apps 2.2 social fitness platform 2.3 hardware 3 reception 4 bibliography 5 references 6 external links history edit the initial idea was born during a project at the university of applied sciences upper austria for tracking sailboat races . 5 as the target group was too small the founders decided to focus on more popular sports such as running biking or walking . subsequently florian gschwandtner christian kaar ren giretzlehner and alfred luger founded the company runtastic in october 2009 in pasching austria . in august 2015 it was announced that adidas had acquired runtastic for 220 million 240 million this included the 50.1 % stake axel springer bought in the company back in 2013 making runtastic entirely owned by adidas . 6 products edit people can use runtastic apps in combination with original runtastic hardware to collect activity data directly within the app . users can then synchronize the data to runtastic.com for additional analysis tracking and sharing . apps edit runtastic offers apps a range of apps that track outdoor and indoor and fitness activities primarily known for its namesake gps fitness tracking app . on november 12 runtastic announced runtastic results a bodyweight training app consisting of a 12 week customized bodyweight training plan but also has standalone workouts that can be completed outside of the training plan . as of november 2015 runtastic had surpassed 150 million downloads across its apps . with runtastic mobile apps iphone ipad android and windows phone users can track their progress and set goals . the runtastic app the core product tracks a variety of metrics such as distance time pace calorie consumption and it is available in 18 languages . social fitness platform edit runtastic offers runtastic.com as part of a comprehensive fitness platform together with their mobiles apps and proprietary hardware . here users can find an even more complete and detailed analysis of their fitness activities . the information can be shared with friends and used to generate social interaction and encouragement . the fitness site is available in 12 languages . as of january 2014 over 25 million registered users access and make use of runtastic.com on a regular basis . hardware edit in the first quarter of 2012 runtastic launched hardware products in order to broaden their reach in the health and fitness industry rather than simply remaining a software development company . this was a strategic move planned and carried out in accordance with runtastic s vision and strategic planning . providing users with hardware has contributed to runtastic s growth and has offered the mobile first company new streams of revenue . european users can purchase runtastic hardware products in runtastic s online shop and via select retailers . in the spring of 2013 runtastic s hardware products became available for purchase in the united states via amazon.com . in july 2014 runtastic launched a 24 hour fitness tracker device orbit . the fitness band consists of a removable module and silicone band and monitors activity and sleep quality . the device was also introduced with a new app to analyze physical activity and sleep cycles runtastic me . 7 on september 4 2015 runtastic announced their second wearable device moment . a 24 hour wearable that looks like an analogue watch but has their orbit technology inside tracking users steps active minutes calories burned distance and sleep cycles . it also contains vibration alerts and an led for notifications moment is also compatible with the same as app as their orbit . 8 reception edit the broad acceptance of multi functional mobile devices generally helped reviews of products that make good use of all the extra functionality e.g. gps tracking audio and video recording and playback web syncing social sharing . this can be seen in reviews of runtastic products for example from the verge 9 techcrunch 10 venturebeat 11 techcrunch 12 or the next web . 13 the new york times in an article on mobile fitness apps especially acknowledged the innovative character of the gamification elements of the runtastic app runtastic s interface has some qualities the others don t ... athletes who allow themselves to be tracked can receive applause or a go go go over their headphones from viewers . a little creepy but cool . 14 bibliography edit runtastic and its products have been covered in books and articles some of which have been listed and commeted here apa 4th ed . 15 andrea zajicek . 2011 . social comm . norderstedt bod . page 228 . hubert beck . 2012 . das gro e buch vom marathon lauftraining mit system . m nchen stiebner verlag . page 307 . reiner wichert & birgid eberhardt . 2011 . ambient assisted living . berlin springer . page 287 . stefan b lle . 2012 . joggen mit dem handy zur eignung von smartphone apps als trainingsbegleiter . m nchen grin verlag . page 44 . stephan verclas & claudia linnhoff popien . 2011 . smart mobile apps . berlin springer . page 22 . tom rosenkranz . 2012 . marketing im outernet was kommt nach social media m nchen grin verlag . page 9 . references edit runtastic.com site info . alexa internet . retrieved 2014 06 12 . courtney boyd myers 17 september 2011 . the future of health and fitness . the next web . retrieved from http thenextweb.com insider 2011 09 17 the future of fitness and health 21 february 2013 . http www.engadget.com 2015 08 05 adidas buys runtastic utm medium feed & utm source feed classic & utm campaign engadget & ncid rss semi why adidas just bought a little known running app . fortune . retrieved 2016 01 27 . jahns ralf gordon . interview with runtastic team in 2013 . research2guidance . retrieved 2016 01 27 . lomas natasha . www.techcrunch.com . techcrunch http techcrunch.com 2015 08 05 runtastic acquired by adidas for 240m . retrieved 5 august 2015 . missing or empty title help by alice truong fast company . 1 . 31 july 2014 . 20 august 2014 . by adario strange mashable . 2 bryan bishop 28 july 2012 . runtastic pro for android turns your running routines into movies courtesy of google earth . the verge . retrieved from http mediacenter.runtastic.com en external runtastic pro android turns running routines movies courtesy google earth 21 february 2013 . rip empson 30 october 2012 . aiming to be a full service fitness platform runtastic launches new indoor app suite ; hits 14m downloads . techcrunch . retrieved from http techcrunch.com 2012 10 30 aiming to be a full service fitness platform runtastic launches new indoor app suite hits 14m downloads 21 february 2013 . rebecca grant 1 august 2012 . runtastic pro lets you see and feel the burn with 3d video footage of workouts . venturebeat . retrieved from http venturebeat.com 2012 08 01 runtastic pro lets you see and feel the burn with 3d video footage of workouts 21 february 2013 . akismet 13 february 2012 . runtastic launches hardware line enters u.s. techcrunch . retrieved from http techcrunch.com 2012 02 13 runtastic launches hardware line enters u s 21 february 2013 . paul sawer 30 october 2012 . runtastic sprints past 14m downloads and launches four new fitness apps for homebodies . the next web . retrieved from http thenextweb.com apps 2012 10 30 runtastic sprints past 14m downloads and launches four new fitness apps for homebodies 21 february 2013 . tom sims 10 august 2012 . global athlete don t just map your run earn points for it . the new york times . retrieved from http www.nytimes.com 2012 08 11 sports 11iht athlete11.html r 0 21 february 2013 . please see google books for more results . retrieved from google books search page 25 february 2013 . external links edit runtastic website runtastic media coverage runtastic blog books and scientific articles on aspects of runtastic at google books v t e sports tracking apps allsport gps endomondo runkeeper runtastic sports tracker strava retrieved from https en.wikipedia.org w index.php title runtastic & oldid 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