alto california key people bill nguyen geoff ralston douglas leone website color.com color for facebook developer s color labs inc. initial release 1.0.8 ; march 24 2010 ; 6 years ago 2010 03 24 development status discontinued operating system ios 4.2 or later size 7.7 mb available in english type ios photo & video license freeware website official website color labs inc. was a start up based in palo alto california . its main product was a social application for photos on android and iphone called color for facebook . it allowed people to take photos in addition to viewing other photos also taken in the vicinity . the application grouped photos based on a user s friends so that he or she is more likely to see those that are more relevant . following skepticism and rumors from silicon valley commentators 1 2 color labs stopped selling the app at the end of 2012 . 3 contents 1 history 2 controversy and demise 3 references 4 external links history edit the group started when co founders bill nguyen and peter pham received 41 million in funding . color was named as a tribute to apple s color logo from the apple ii . nguyen described the apple ii as having changed his life when he was seven years old . 4 the domain name color.com was bought in december 2010 for 350 000 . 5 in 2010 2011 color closed 25 million in funding from sequoia capital 9 million from bain capital and 7 million in venture debt from silicon valley bank . 6 in september 2011 douglas leone revealed that sequoia capital only invested three days before the scheduled launch of color . 7 on march 24 2011 color launched its application color for facebook in apple s app store . 8 a week after the launch color labs released an update with significant changes to the ios app interface allowing users to see photos from events nearby a feed of relevant photos and a history of groups that users can participate in . words underneath each icon explaining what they did were also added . in june 2011 less than three months after the company officially launched pham left color 9 followed quickly by chief product officer dj patil . 10 when it launched the application had around 1 million downloads . by september 2011 the service had a little under 100 000 active users . 11 in july 2011 it was reported that google offered to buy color for 200 million before their first launch but color labs turned down the deal . 12 controversy and demise edit in the weeks following color for facebook s initial launch controversy surrounded the start up s 41 million funding and mixed reviews on the product . the initial launch left users confused with the application s user interface and purpose . its initial rating in the app store was 2 out of 5 stars . in an interview with robert scoble in april 2011 pham and nguyen admitted that color s launch was a wasted opportunity sharing we threw out a network you don t know how to get good at we threw a mountain at people . 13 in october 2012 media reports indicated that color s board of directors had voted to shut down the company . 14 other sources denied that the company was shutting down but suggested that it was possibly preparing to be acquired by another company or for some other major transformative event . 15 reports included that the staff would be sold to apple for 2 to 7 million . 1 2 in november color labs announced that the app would be shut down at the end of 2012 . 3 references edit a b gannes liz ; paczkowski john october 18 2012 . what s really going on with color a small apple talent acquisition . all things d. retrieved june 14 2013 . a b taylor coleen november 9 2012 . sources apple paid 7 million for color labs . tech crunch . a b thomas owen november 20 2012 . color the 41 million app really is shutting down now . retrieved june 14 2013 . nguyen bill march 25 2011 . why is color named color . quora . retrieved december 14 2011 . alleman andrew march 24 2011 . sequoia and bain capital backed startup was 350 000 color.com buyer . domainnamewire . retrieved december 15 2011 . mcmahan ty march 24 2011 . sequoia to color labs not since google have we seen this . . wsj . retrieved december 10 2011 . rao leena september 18 2011 . sequoia s doug leone we are thrilled to be investors in color stay tuned for the pivot . . techcrunch . retrieved december 10 2011 . o grady jason march 24 2011 . color new social photo app arrives for ios . . retrieved december 11 2011 . arrington michael june 14 2011 . troubled startup color loses cofounder peter pham . . techcrunch . retrieved december 10 2011 . http techcrunch.com 2011 07 11 color labs chief product officer dj patil resigns ha anthony april 1 2011 . can color beat the backlash with an improved interface . venture beat . retrieved december 9 2011 . arrington michael july 21 2011 . google tried to buy color for 200 million . color said no . . techcrunch . retrieved december 11 2011 . scoble robert april 1 2011 . the funding and failures of color silicon valley s 41 million startup wrapup of the week of hype and hate . . scobleizer . retrieved december 9 2011 . bilton ricardo october 17 2012 . color goes dark board votes to shut down company source says . venture beat . retrieved october 18 2012 . bilton ricardo october 17 2012 . even color doesn t know what s happening at color . venture beat . retrieved october 18 2012 . external links edit color.com . official web site . archived from the original on december 21 2012 . retrieved from https en.wikipedia.org w index.php title color labs & oldid 739338396 categories photo sharingsocial networking servicesios softwareandroid operating system softwareapple inc. acquisitionshidden categories pages using infobox company with unsupported parametersarticles which use infobox templates with no data rows navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages fran ais edit links this page was last modified on 14 september 2016 at 03 33 . text is available under the creative commons attribution sharealike license ; 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