please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article contains wording that promotes the subject in a subjective manner without imparting real information . please remove or replace such wording and instead of making proclamations about a subject s importance use facts and attribution to demonstrate that importance . january 2012 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . january 2012 learn how and when to remove this template message learn how and when to remove this template message giordano store world without strangers 1 type public company sehk 0709 industry retail founded hong kong 1981 . 1 headquarters hong kong key people peter lau chairman & ceo 2 ishwar bhagwandas chugani 2 dominic leo richard irwin 2 chan ka wai 2 cheng chi kong adrian 2 chan sai cheong 2 barry john buttifant 2 kwong ki chi gbs jp 2 simon devilliers rudolph 2 products apparel brands giordano giordano junior giordano ladies bsx beau monde revenue hk 54.5 billion 2014 3 net income hk 408 million 2014 4 number of employees 8 100 2014 5 website http www.giordano me.com giordano giordano ne pacific mall cabanatuan city philippines chinese transcriptions standard mandarin hanyu pinyin zu d n n yue cantonese jyutping zo3daan1nou4 giordano international limited giordano or the company is a hong kong based international retailer of men s women s and children s apparel and accessories . established in 1981 giordano now employs over 8 100 staff with over 2 400 shops operating in more than 30 countries worldwide . 6 7 its current chairman and ceo is dr. lau kwok kuen peter . 2 the company is one of asia pacific s most successful retailers and its brands include giordano giordano junior giordano ladies bsx and beau monde . 8 9 giordano has been listed on the main board of the hong kong stock exchange since 1991 and trades under ticker symbol 709 . hk . 10 contents 1 history 2 brands 2.1 giordano men & giordano women 2.2 giordano ladies 2.3 giordano junior 2.4 bsx 2.5 beau monde 3 marketing 3.1 life is a journey 3.2 monsters university 3.3 cheer u up 4 social responsibility 5 mainland china 6 hong kong 7 taiwan 8 south korea 9 middle east 10 countries in which giordano operates non exhaustive 10.1 africa 10.2 asia 10.3 oceania 10.4 eastern europe 10.5 middle east 10.6 americas 11 store count 12 references 13 external links history edit giordano was founded in 1981 by jimmy lai . the company now operates in a number of markets including hong kong philippines taiwan china south korea the middle east singapore malaysia thailand australia and japan as well as emerging markets such as indonesia myanmar vietnam and cambodia . jimmy lai s association with the company ceased entirely in 1996 and dr. lau kwok kuen peter is now the company s chairman and ceo . brands edit giordano men & giordano women edit launched in 1981 giordano s house brand has been the core brand of the company from the outset offering both men s and women s casual apparel . 11 giordano ladies edit giordano ladies caters to women . launched in 1997 . 11 giordano junior edit giordano junior offers children s wear . 11 bsx edit first launched in 1999 as a value oriented basics brand bluestar exchange was re branded as bsx in 2007 . 11 beau monde edit beau monde is one of giordano s newest brands offering basic everyday clothing at reasonable prices . launched in 2014 beau monde stores are primarily located in residential and shopping districts in china and taiwan . 11 marketing edit giordano adopts a mix of product and thematic marketing with varying life cycles as a way to build brand personality and communicate its brand values . these campaigns change frequently and include the use of celebrity endorsement crossover programmes with partner organizations in store activities and merchandise . notable case studies of giordano s marketing campaigns are listed below . life is a journey edit giordano invited 11 creative units from different asian countries to participate in the asia design power x giordano life is a journey campaign . the 11 creative units hailed from hong kong china taiwan japan south korea and thailand including legendary hong kong designer dr. kan tai keung sbs renowned international fashion designer dorian ho prudence mak creative director of the chocolate rain brand famed hong kong stylist tina liu taiwanese toy collector jen huang the creative outfit of to fu oyako shin japanese toy designer touma as well as korean designer and creator esther kim . to further reinforce the campaign giordano also invited wang chien yang the taiwanese artist photographer highly praised by the media and the contemporary art scene to act as creative director of the campaign photo shoot which also featured chrissie chow as the campaign s celebrity model . 12 monsters university edit giordano teamed up with disney pixar to celebrate the movie monsters university in 2013 releasing an exclusive line of apparel . a group of elite university athletes was invited to act as models for this campaign as giordano believes that these energetic athletes can positively influence young people . cheer u up edit giordano kicked off the spring summer 2009 season with the launch of the cheer u up collection of crossover t shirts produced in collaboration with mr. jim chim sui man the hong kong based stage acor and comedian noted for his distinctive brand of humour physical movement on stage and performance style . the project was motivated by a common desire between mr. jim and giordano to use humour to raise people s spirits and encourage them to remain positive in the face of the global financial tsunami at the time . 13 social responsibility edit giordano formally adopted its corporate social responsibility csr policy statement in january 2005 . 14 giordano has carried out and participated in a number of csr events and campaigns over the years . particularly noteworthy is project hope ; thus far giordano has funded the construction of 22 giordano good hope primary schools . in line with giordano s belief in a world without strangers giordano has also actively supported various disaster relief activities including donating clothes to victims of the 2005 boxing day earthquake and tsunami in southeast asia as well as the 2015 nepal earthquake where giordano donated hk 140 000 worth of clothes to care nepal . 15 giordano organizes various activities including seminars on healthy living for its employees to help them maintain a healthy work life balance . various interest groups are also active in organizing different sports events and leisure activities which employees can participate at minimal or no cost . 16 mainland china edit giordano entered the mainland chinese market in 1992 . the first two stores were opened in guangzhou in september 1992 . starting from the pearl river delta area giordano gradually expanded its retail network in china . it now operates over 945 stores in all major cities with flagship stores including nanjing dong lu in shanghai and lijiang in yunnan . 17 hong kong edit giordano was founded in hong kong in 1981 . the company now operates 73 shops in hong kong including a 2 storey flagship store in tsim sha tsui . 18 taiwan edit giordano opened its first retail outlet in taiwan in 1988 . as of march 2015 giordano operates 197 shops in taiwan including 3 flagship stores ; namely the songjiang store in zhongshan taipei the wufu store in the xinxing district of kaohsiung and the central square store in taichung north district . 19 south korea edit established in 1994 giordano is one of the leading apparel retailers in south korea offering an extensive collection of men s women s and children s apparel and accessories . its retail network includes 208 shops from as far north as seoul to busan in the south . giordano s most prominent stores include those in the lotte department stores in the pyoungchon and garosulgil districts as well as its flagship stores gangnam and myeong dong . 20 middle east edit giordano is one of the top 5 clothing retailers in the arab region . the average size of giordano stores in the middle east are between 1000 2000 square feet . the brand also operates flagship stores of over 7 500 square feet in key locations such as deira city center and dubai mall in the uae . since its inception in 1993 and its first retail outlet at bur juman centre dubai giordano middle east now operates 240 stores in 23 countries across the region . 21 all regional operations for giordano middle east are run out of its dubai head office in the united arab emirates . countries in which giordano operates non exhaustive edit africa edit zambia asia edit lebanon armenia pakistan nepal sri lanka india myanmar thailand cambodia singapore malaysia indonesia brunei vietnam philippines taiwan hong kong and macau japan south korea mainland china mongolia oceania edit australia eastern europe edit georgia middle east edit united arab emirates oman saudi arabia iran kuwait qatar bahrain lebanon yemen americas edit aruba canada store count edit china 945 hong kong 73 macau 3 taiwan 197 south korea 208 indonesia 204 thailand 144 australia 24 malaysia 93 singapore 49 philippines 71 myanmar 117 japan 6 brunei 2 armenia 3 canada 1 aruba 3 india 49 georgia 11 lebanon 2 saudi arabia 95 bahrain 5 qatar 6 yemen 2 zambia 1 united arab emirates 44 oman 3 kuwait 9 iran 10 pakistan 8 nepal 1 sri lanka 4 cambodia 1 vietnam 21 mongolia 1 references edit a b giordano australia company info a b c d e f g h i j giordano corporate information financial highlights . girodano . retrieved 14 july 2015 . giordano . retrieved 14 july 2015 . giordano hong kong the company giordano investor relations g i o r d a n o giordano australia giordano investor relations giordano hong kong a b c d e family of brands . giordano . retrieved 14 july 2015 . life is a journey pdf . giordano . retrieved 14 july 2015 . cheer u up pdf . giordano . retrieved 14 july 2015 . community involvement . giordano . retrieved 14 july 2015 . nepal earthquake relief pdf . giordano . retrieved 14 july 2015 . employees relations . giordano . retrieved 14 july 2015 . china shop list . giordano . retrieved 14 july 2015 . global footprint . giordano . retrieved 14 july 2015 . taiwan shoplist . giordano . retrieved 14 july 2015 . south korea shoplist . giordano . retrieved 14 july 2015 . middle east about us . giordano middle east . retrieved 14 july 2015 . external links edit this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . january 2007 learn how and when to remove this template message giordano world wikimedia commons has media related to giordano clothing . retrieved from https en.wikipedia.org w index.php title giordano store & oldid 711909063 categories companies listed on the hong kong stock exchangeclothing brands of hong kongcompanies of hong kongcompanies established in 1981clothing companiesretail companies of hong kongclothing brandshidden categories articles with peacock terms from january 2012all articles with peacock termsarticles with a promotional tone from january 2012all articles with a promotional toneuse dmy dates from january 2012pages using infobox company with unsupported parametersarticles containing chinese language textarticles lacking reliable references from january 2007all articles lacking reliable referencescommons category with local link same as on wikidata navigation