founded 1909 founder fred wardell headquarters charlotte north carolina united states products vacuums deep cleaners hard floor cleaners stick vacs owner electrolux website www.eureka.com eureka is a brand of electrolux small appliances north america and a manufacturer of vacuum and other household floor and surface cleaners . the company offers a full line of vacuum cleaners including uprights canisters sticks handhelds home built in systems battery powered vacuums steam cleaners and home cleaning systems . eureka also manufactures aftermarket vacuum accessories such as bags belts and filters . contents 1 history 2 eureka today 3 references 4 external links history edit 1922 eureka model 9 vacuum ad offering a 10 day home trial of the product . eureka vacuum cleaner company was founded in 1909 in detroit mich. by toronto canada born real estate auctioneer fred wardell 1866 1952 1 to sell vacuum cleaners for which he had acquired several patents . 2 at first only selling vacuum cleaners manufactured by others in 1913 he and four partners purchased their first plant . in 1922 they introduced the eureka model 9 which undercut their main competitor hoover by 50 % in price with the same horsepower motor and a front mounted bag that customers preferred to hoover s rear mounted bag offered with a 10 day home trial becoming the model t of the vacuum cleaner industry selling 1 million units in three years . by 1927 eureka sold 2 million units selling one third of all vacuums manufactured in the united states and settling into a perennial second place position behind hoover . 1930 saw expansion into the making of other appliances with the introduction of the eureka electric range . partly due to the costs of a massive door to door sales force along with the great depression in the late 1930s the company went into the red divesting its door to door force in 1940 and still operating in the red until it was saved only by world war ii and a wartime production business . williams oil o matic heater shown in a company catalogue . in 1945 looking to get into the booming postwar appliance industry the company merged with williams oil o matic a bloomington ill . manufacturer founded 1918 of oil based heaters and refrigerators for the home and the name of the company was changed to eureka williams corporation . 3 the company went on to expand its horizons eventually manufacturing such diverse items as heaters air conditioners a wooden lung and school furniture . in 1953 it was purchased by henney motor company of freeport illinois and in 1959 it became a division of national union electric corporation going on in 1961 to become the first u.s. manufacturer of a purpose built electric car the henney kilowatt which flopped commercially . in 1974 eureka was purchased by ab electrolux of sweden and the name was changed back to the eureka company . in 1993 it had 20 % of the 600 million vacuum cleaner market vs. 35 % for hoover . in 2004 the use of the eureka company name was discontinued and replaced with electrolux home products division . 3 in august 2011 electrolux small appliances north america relocated to charlotte n.c. from bloomington ill . uniting the corporate office operations and support functions for all of electrolux s north american vacuum small appliance and major appliance brands under one roof . 4 4 eureka today edit 2013 today eureka vacuum cleaners are manufactured by the parent company ab electrolux . eureka manufactures a variety of vacuum and household cleaner types including uprights steam mops and hand and stick vacuums . eureka s multi surface vacuum cleaners give consumers a powerful and effective clean and offer a variety of exclusive technologies including airspeed technology 5 and suctionseal technology . 6 eureka vacuums are sold online at eureka.com and by a variety of national retailers . references edit http detroithistorical.org learn encyclopedia of detroit wardell fred http www.fundinguniverse.com company histories the eureka company company history.html a b williams oil o matic collection . mclean county museum of history . a b electrolux completes move from illinois to nc . peoria journal star . august 4 2011 . http www.eureka.com vacuums uprights airspeed http www.eureka.com function pages search page q suctionseal external links edit eureka facebook eurekaclean twitter eurekacleanusa youtube v t e electrolux brands divisions and subsidiaries current aeg electrolux electrolux laundry systems eureka frigidaire gibson appliance kelvinator lehel parkinson cowan philco rosenlew simpson tappan white westinghouse zanussi former diamant boart1 husqvarna1 white consolidated industries2 products electrolux trilobite people keith mcloughlin marcus wallenberg other electrolux v awu the cube 1sold or demerged 2now integrated into other electrolux divisions or subsidiaries category retrieved from https en.wikipedia.org w index.php title eureka company & oldid 714354875 categories 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