& finance founded 1963 headquarters nashville tennessee united states key people randy parker ceo 1 products auto insurance slogan for a great low rate you can get online go to the general and save some time website the general www.thegeneral.com the general automobile insurance services inc. or simply the general is a licensed insurance agency that is a subsidiary of pgc holdings corp. pgc that focuses on auto insurance . in 2012 the company was acquired by american family insurance ; the general brand still remains as a separate brand . 2 the general specializes in insuring drivers who are considered high risk whose car insurance premiums are typically more expensive . 3 contents 1 history 2 operating territory 3 awards 4 references history edit the general began selling insurance in 1963 under the company name permanent general agency . 4 later the name was changed to permanent general assurance corporation pgac and in 2012 it was announced that permanent general and all affiliated companies will unify under the one brand name the general . 5 in 2016 retired professional basketball player shaquille o neal appeared in a commercial for the company . 6 operating territory edit the general is based in nashville tennessee and has several physical store operations throughout the state of louisiana and internal offices in arizona california colorado florida georgia ohio texas among others . awards edit in 2012 the general and ken roberts productions received three telly awards in the animation category . a silver award was won for the baseball ad 7 and bronze awards were won for football and snowboard . 8 references edit randy parker executive profile & biography businessweek american family insurance newsroom the general car insurance comparenow.com history of the general the general auto insurance the general insurance brand the general auto insurance rovell darren may 18 2016 . shaq to endorse company that insured college car . retrieved july 22 2016 . the 33rd annual telly awards winners the 33rd annual telly awards winners retrieved from https en.wikipedia.org w index.php title the general insurance & oldid 740182152 categories companies established in 1963insurance companies of the united statescompanies based in madison wisconsin navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages dansk edit links this page was last modified on 19 september 2016 at 15 21 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view