per azioni traded as bit cpr industry beverages founded 1860 ; 156 years ago 1860 headquarters milan italy key people robert bob kunze concewitz ceo luca garavoglia chairman rosa anna magno garavoglia owner of 31 % products spirits wines soft drinks revenue 1 524.1 million 2013 1 number of employees 4000 average 2012 post ldm acquisition 2 website www.camparigroup.com davide campari milano s.p.a. trading as gruppo campari is an italian company active since 1860 in the branded beverage industry . it produces spirits wines and soft drinks . from its signature product campari bitter its portfolio has extended to include over 50 brands including aperol appleton campari dreher cinzano skyy vodka and wild turkey . contents 1 group profile 2 history 2.1 the first century 2.2 1960 2014 3 major brands 4 see also 5 references 6 external links group profile edit founded in milan by gaspare campari and currently headquartered in sesto san giovanni the group is now a global company sixth largest player worldwide 4 marketing and distributing its products in over 190 countries around the world . production is concentrated in fourteen manufacturing plants four of which are located in italy one in greece one in scotland one in ukraine one in the united states one in argentina two in brazil and jamaica and one in mexico . gruppo campari also owns four wineries three in italy sella & mosca teruzzi & puthod and enrico serafino and one in france lamargue . gruppo campari employs over 4 000 people and has its own distribution network in italy austria belgium germany luxembourg russia switzerland uk ukraine jamaica mexico united states argentina brazil australia and china . local distributors are additionally used in over 180 other markets . gruppo campari improved its performance over the years doubling its size since the year of its listing on piazza affari in 2001 combining organic and external growth . sales for 2012 amounted to 1 340.8 million 76.7 % of which in spirits 14.6 % in wines and around 8 % in soft drinks . 5 the garavoglia family owns 51 % of the share capital of the company . history edit the first century edit gruppo campari traces its beginnings back to 1860 with the birth of its flagship brand and signature red aperitif beverage campari . 6 born in 1828 gaspare campari the inventor of the recipe was the 10th child of a simple farmer . at 14 he started working as a waiter and started developing a strong interest for people s drinking habits coming to create the product that would have taken his name . deciding to open his own bar it became so successful that he opened another in the heart of milan making his own cordials cream liqueurs and bitters in the basement . his choice of location nearby the duomo coincided with the opening of galleria vittorio emanuele contributing to the fame of its bar and its bitters then called bitter all uso d olanda which became extremely popular at the time . 7 in 1904 the historic production site at sesto san giovanni was inaugurated it would remain in operation until 2005 when the new production site was opened in novi ligure . in 1926 davide gaspare s son transformed the company by dropping the production of all drinks other than a campari bitter and cordial campari . davide dedicated his considerable energy and determination to making the brand known across the world . 8 in 1932 camparisoda the first single serve aperitif in the world was launched . the bottle was designed by fortunato depero one of the most famous futurist artists of the time . the iconic bottle 9 unchanged to this day has become a symbol of everyday usable design objects in italy and the world . according to italy s important newsmagazine la domenica del corriere the sunday courrier the new object was a genuine novelty and wonder of the season . depero s invention had many highly innovative features . it was the first single dose product it was ready for consumption and it contained the perfect pre dinner drink mix of campari and soda . the bottle s striking design resembled an upside down glass . davide campari died in 1936 ; ten years later the company incorporated as davide campari milano s.p.a. the company remained concentrated on this core product for most of the rest of the century even after domenico garavoglia gained control of it in the 1970s . 10 sales grew especially strongly during the 1960s by then the campari brands were distributed in over 80 different countries and in another 30 years distribution will cover 190 countries across the globe . 1960 2014 edit the critical step took place at the beginning of the 1990s the rapid consolidation of the global drinks market and especially the creation of a small number of dominant players such as diageo and allied domecq led campari to make a choice between joining the race for market size or simply defending its core but niche product . 11 the first step towards building a competitive portfolio on the global market came in 1995 with the acquisition of the italian business of the dutch group bolswessanen . this brought a number of front ranking names such as crodino cynar lemonsoda oransoda biancosarti and crodo . 12 in 1998 the group underwent a further expansion with the acquisition of a minority holding and world distribution rights except for the usa in skyy spirits llc owner of skyy vodkaskyy spirits llc became the distributor for the whole campari portfolio in the usa as part of the deal . later in 1998 the group gained the italian distribution rights of lipton ice tea from unilever group . 13 in 1999 expansion continued with the acquisition of ouzo 12 the anise based greek spirit . in 1999 the group also acquired cinzano 14 producing vermouth and sparkling wines and one of the most internationally known italian brands . in july 2001 the group completed its ipo on piazza affari in italy s biggest ipo of the year . 15 the shares were priced at the lower end of the indicative price range of 30 to 38 . the initial public offering was three times oversubscribed . the group later acquired leading brands like the dreher aguardiente the old eight drury s gregson s and gold cup whiskies and liebfraumilch wine . in 2002 campari finalized the acquisition of zedda piras s.p.a. mirto di sardegna owning a majority stake in sella & mosca s.p.a both companies based in sardinia italy . the same focus on wine brought the group to acquire riccadonna in 2003 producing asti sparkling white wine . in december 2003 gruppo campari announced the acquisition of barbero 1891 s.p.a that brought to the portfolio brands including aperol aperol soda and barbieri liqueurs in the spirit segment and mondoro and enrico serafino in wines . 16 in december 2005 the campari group acquired the teruzzi & puthod winery in the tuscan town of san gimignano . teruzzi & puthod is one of the leading tuscan wineries for the production of high quality wines sold in over 20 countries worldwide . in 2006 gruppo campari acquired from pernod ricard glen grant old smuggler and braemar along with the distillery where glengrant is produced in rothes scotland . thanks to this acquisition the group strengthened its presence in the spirits segment and officially entered the key scotch whisky segment . in 2007 gruppo campari announced the acquisition of cabo wabo tequila created by van halen lead singer sammy hagar adding the tequila segment to the already wide portfolio . in 2009 gruppo campari announced the largest acquisition in its history buying the world s top premium kentucky bourbon whiskey wild turkey . along with wild turkey bourbon american honey liqueur a honey and bourbon based cordial joined the portfolio . the group also took ownership of the distillery in lawrenceburg kentucky as part of the deal . in 2010 gruppo campari announced an agreement to acquire carolans irish cream frangelico hazelnut liqueur and irish mist wiskey honey liqueur . on july 6 2011 gruppo campari celebrated the tenth anniversary of its listing on borsa italiana in 2001 . in december 2012 gruppo campari announced the successful acquisition of lascelles demercado & co. limited including brands appleton estate appleton special white wray & nephew and coruba the related upstream supply chain and the local distribution company . 17 in 2014 gruppo campari announced the successful acquisition of averna italy s second best selling bitter at 103.75 million euros 143 million . the averna group owns a portfolio of premium brands among which are braulio a herb based bitter and grappa frattina through which campari entered the grappa category . 18 in march 2014 gruppo campari purchased canadian whisky producer forty creek distillery ltd. for 185.6 million canadian dollars . the sale included 100 % of the distillery including all forty creek facilities and whisky stocks . founder john hall stayed on as master distiller and blender . major brands edit american honey liqueur aperol appleton amaro averna amaro braulio biancosarti cabo wabo campari camparisoda cinzano crodino coruba cynar dreher espol n forty creek glen grant grappa frattina irish mist jean marc xo vodka mondoro ouzo 12 riccadonna rum des antilles sagatiba skyy vodka wild turkey x rated fusion liqueur zedda piras see also edit italy portal companies portal list of italian companies references edit http www.camparigroup.com en gruppo campari announces 2013 full year results 0 fontanelli guido my thirst is for new conquests says ceo of campari panorama december 12 2012 http www.camparigroup.com en press media press releases 2012 full year results.shtml barry colleen 20 may 2008 . campari s growth cocktail mixes acquistion sic sales . usa today . associated press . retrieved 13 may 2010 . gruppo campari corporate website ray by jonathan . campari the italian classic that still has style . retrieved 2015 07 26 . ray jonathan campari the italian classic that still has style thetelegraph.co.uk november 20 2009 . corporata website history section campari soda bottle by fortunato depero and matteo ragni vintage italian re design fundinguniverse.com davide campari milano s.p.a. history from international directory of company histories vol . 57 . st. james press 2004 corporate website history section ferrari giacomo campari beve bols corriere della sera september 29 1994 fryer michael campari takes full control of skyy spirits the moodie report 2 11 06 mccann paul cinzano and campari boogie back into the limelight independent january 12 1998 p. 3 . cnneurope.com campari without soda july 6 2001 thespiritsbusiness.com campari raises 4m through punch barbieri sale 4th february 2013 by becky paskin . sarah shannon clementine fletcher campari adds appleton rum with lascelles demercado purchase bloomberg businessweek on september 03 2012 italy s campari buys sicilian rival averna . reuters.com . retrieved april 26 2014 . external links edit official website angelo dringoli . corporate strategy and firm growth creating value for shareholders 2012 . p. 174 190 v t e ftse mib companies of italy a2a anima atlantia azimut banca mediolanum banca monte dei paschi di siena banca popolare dell emilia romagna banca popolare di milano banco popolare buzzi unicem campari cnh industrial enel eni exor fca ferrari finecobank finmeccanica generali intesa sanpaolo italcementi luxottica mediaset mediobanca moncler pirelli & c. prysmian saipem salvatore ferragamo snam stmicroelectronics telecom italia tenaris terna ubi banca unicredit unipol unipolsai ynap authority control worldcat identities viaf 126762673 lccn n87828816 retrieved from https en.wikipedia.org w index.php title campari group & oldid 742538544 categories companies listed on the borsa italianacampari groupdistilleriesdistilleries in italycompanies based in milancompanies established in 18601860 establishments in italyitalian brandsmultinational companies headquartered in italymultinational food companiesfood and drink companies established in 1860hidden 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