not adequately summarize key points of its contents . please consider expanding the lead to provide an accessible overview of all important aspects of the article . please discuss this issue on the article s talk page . june 2016 this article needs additional citations for verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . june 2016 learn how and when to remove this template message southpole type private industry wholesale fashion apparel sunglasses founded 1991 founder david khym and kenny khym headquarters fort lee new jersey united states area served worldwide number of employees 100 500 2016 parent wicked fashions inc. 1991 present website 2 southpole is an american wholesale clothing company designer distributor licensor and marketer based in new york city . the company is headquartered in fort lee new jersey and founded in 1991 by two brothers david khym and kenny khym under their company name wicked fashions inc. the showroom is located on fashion ave. new york city ny . contents 1 history 2 products 3 company s brand labels 4 awards and records 5 see also 6 references 7 external links history edit david and kenny khym two korean natives from a family of five children immigrated to the united states from incheon in 1977 . 1 in 1981 david used 10 000 in savings and a 5 000 line of credit to establish a retail clothing store in the brownsville section of brooklyn . 1 he hired kenny to work at the store and in 1989 they relocated to jamaica queens after their landlord for the brownsville location raised their rent . 1 the khyms had trouble keeping the baggy urban fashions popular at the jamaica location in stock so in 1991 they established a wholesale company called wicked fashions to import clothes from pakistan . 1 david khym named the new clothing label southpole in honor of a team of korean explorers who had recently become the first from that country to reach the south pole . 1 southpole succeeded by providing styles similar to those of other popular urban labels such as fubu but at a much lower cost . southpole quickly established itself as the leader in translating the looks and trends of the premium brands that were popular on the streets into wearable accessible clothing sought after by a broad swath of young men and women . 2 in 1996 kenny found his own business against all odds a chain of mall based retail stores focusing on urban street fashion . 1 today southpole clothes are imported from manufacturers in pakistan china india and vietnam then sold through both national and e commerce retailers such as amazon eastbay foot locker j.c. penney sears dr. jays and burlington coat factory . southpole generated more than 350 million in sales in 2005 . 1 products edit products include jeans shorts shirt t shirts sweatshirts joggers jackets accessories and big and tall to boys range . southpole started as a premium urban brand . with its legendary puffy bubble jacket and 4180 relaxed fit denim pants southpole influenced the beginning of urban fashion in american street culture . 2 company s brand labels edit lot29 brand is launched using licensed cartoon charters like looney tunes in 2002 . the white tag brand and a. prodigee brand are launched in 2008 . 3 in 2010 the company added a brand line labeled wt02 that offers more targeted design viewpoints and captures edgy looks with hip details from young urban street wear . 2 in spring 2014 the company launches a new line sp active for everyday basic active wear such as fleece jogger pants and basketball shorts . in february 2016 the company introduces southpole antarctic expedition outerwear collection . awards and records edit in 2002 southpole is awarded the j.c. penney divisional award for men s apparel . when southpole s junior line is launched in 2003 the brand is awarded the j.c. penney divisional award for women s apparel . in 2010 southpole is the fifth largest denim brand in the u.s. behind levi s wrangler lee and calvin klein according to npd group figures . 3 see also edit fubu references edit a b c d e f g kitchens susan . hip hop a la bibimbap forbes.com published february 13 2006 accessed august 11 2007 . a b c official website . 1 a b wwd milestones southpole at 20 . retrieved from https pmcwwd.files.wordpress.com 2011 08 wwd0822 sec2.pdf external links edit southpole official website southpole official facebook southpole official instagram southpole foundation retrieved from https en.wikipedia.org w index.php title southpole clothing & oldid 741852486 categories hip hop fashionclothing companies of the united statescompanies based in new jerseyamerican companies established in 1991hidden categories wikipedia introduction cleanup from june 2016all pages needing cleanuparticles covered by wikiproject wikify from june 2016all articles covered by wikiproject wikifyarticles needing additional references from june 2016all articles needing 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