entertainment technology founded 2007 los angeles california u.s. headquarters los angeles california key people edward donnelly president and ceo products live event recordings website www.aderra.net aderra inc. is a music technology company based in los angeles london las vegas melbourne tokyo nashville new york paris and luxembourg . the company specializes in recording live events directly to usb flash drives which are then distributed to the audience before they leave the venue . aderra inc. was founded in los angeles by ed donnelly on january 1 2007 . the first band recorded live to usb flash drives using aderra technology was killola . on june 2 2007 aderra recorded big head todd and the monsters at the red rocks amphitheater in colorado . 1 beginning in june 2007 aderra s technology was used to record and distribute willie nelson s live concerts on usb wristband flash drives . 2 in december 2007 ringo starr released a studio album entitled liverpool 8 on usb wristbands provided by aderra . 3 from january through april 2008 aderra s technology was used on a worldwide tour by rock band matchbox twenty . 4 on february 18 2008 cnet blogger matt rosoff posted about live usb recordings and aderra on his crave gadget blog . 5 billboard magazine featured aderra artist kim kline on page 47 of the march 8 2008 edition 6 on september 16 2008 aderra announced a special project with toronto based dj deadmau5 which included a custom designed flash drive in the shape if his iconic mask . the content included a live set as well as a catalog from the project sponsor ergophobia clothing . 7 in february 2009 aderra announced a partnership with the palms hotel and casino in las vegas . 8 a custom usb flash drive created by aderra for electronic artist deadmau5 on june 25 2009 aderra announced the sonisphere souvenir usb wristband to be sold on the sonisphere festival tour in europe . the content featured audio recordings video interviews live performance video behind the scenes interviews and photo galleries featuring several of the acts on the tour including metallica linkin park mastodon nine inch nails slipknot and more . 7 on april 27 2010 mix magazine published an article about the state of the art for instant concert recordings featuring an interview with aderra founder ed donnelly . 9 on june 27 2010 aderra teamed with l.a. indie band killola to create the first live video performance streamed to the inside of an album . using a new technology the company dubbed pushovr a live music performance was streamed to a user interface contained on the band s latest usb album release . the event was covered in several media outlets such as billboard.biz 10 cnet 11 the l.a. times technology blog 12 and pluginmusic.com . 13 on september 14 2010 aderra released new music by the cult on cd dvd dualdisc 12 inch vinyl usb flash drive flac download and mp3 download . 14 the release titled capsule 1 is the first in a series of mixed media offerings from the cult . on october 26 2010 aderra announced the release of the cult capsule 2 and a new single embers to debut on itunes nov. 1 2010 . 15 on november 16 2010 aderra released a second new release from the cult on an enhanced cd titled capsule 2 new blood deep cuts featuring a short film titled black angel . 16 on december 17 2010 aderra inc. was included in an article written by damian kulash singer of rock band ok go in the wall street journal . the article was an overview of kulash s opinions about the future of the music industry . 17 on january 31 2011 company founder ed donnelly was interviewed by miccontrol about aderra s technologies and services . 18 on february 24 2011 aderra and rtg ventures announced a partnership to monetize digital concert videos streamed to mobile devices . 19 the summer 2011 edition of berklee today magazine featured company president ed donnelly in an article about the current state of the music industry . 20 in october 2011 sound on sound magazine ran a profile of the usb album project aderra created for renowned house music dj carl cox 21 on january 3 2012 aderra announced a jv with rtg ventures to create a mobile fan application . 22 on january 31 2012 aderra announced that they will be recording big country on tour in february performing the crossing in its entirety . 23 on may 22 2012 aderra media works announced the beginning of a campaign to market specific services and technologies to the country music market . 24 on june 20 2012 aderra announced the opening of a new office in las vegas . 25 on june 21 2012 billboard.com and several other media outlets ran a story about the release of the custom usb that aderra media works had created for sri lankan rapper m.i.a. 26 beginning in 2009 aderra has been recording live events put on by hay house publishing . the i can do it conference series is hosted each year in several cities in the u.s. canada and australia . the authors featured at these events include wayne dyer louise hay deepak chopra marianne williamson and dozens more from the hay house roster . beginning in november 2012 the pushovr platform was used to deliver hd video of the keynote speakers at i can do it tampa . on september 7 2012 aderra founder and ceo ed donnelly was featured on kelli richard s blog talk radio program . the interview included the history of the company as well as a look toward new developments in their technologies and markets . 27 on september 18 2012 country artist hunter hayes was interviewed on 104fm in boston and introduced fans to the new live pass flash drive aderra created for him for the blown away tour . after each show the pushovr platform is used to deliver a new live track a personal video message from hunter as well as a photo gallery from the concert . his new album featuring the number 1 country single wanted 28 was included also . 29 on september 21 & 22 aderra recorded all of the performers at zac brown s southern ground festival in nashville tn . the line up included jerry douglas zac brown band michael franti & spearhead edward sharpe & the magnetic zeros david gray the lumineers los lonely boys gregg allman sheryl crow john mayer alan jackson and dwight yoakam . 30 on november 26 2012 the company s media works division announced the release of a custom flash drive project for lady antebellum a popular country music act . the flash drive was created to be a christmas tree ornament in a standard ball shape with satin finish . the usb drive is removed from the bottom of the piece and contains an interactive user dashboard powered by aderra s pushovr platform . it includes the new on this winter night album a bonus acoustic track a christmas caroling book behind the scenes photos video interviews with the group and new exclusive tracks including a live performance will be added close to christmas day 2012 . 31 on december 25 2012 l.a. rock band killola delivered an exclusive pre release of their new album postdated using aderra s pushovr platform through their usb dog tag flash drive . 32 notes edit instant concert recordings live concert online usb wristband concert usb flash drives june 2007 . aderra.blogspot.com . retrieved 2015 07 19 . rockers matchbox twenty join the usb revolution usatoday.com . usatoday.com . retrieved 2015 07 19 . ringo starr releasing album as usb bracelet music bestseller dalje.com . dalje.com . retrieved 2015 07 19 . archived copy . archived from the original on 2010 10 01 . retrieved 2011 04 28 . artists experimenting with usb releases cnet . crave.cnet.com . retrieved 2015 07 19 . billboard . nielsen business media inc. p. 47 . issn 0006 2510 . retrieved 2015 07 19 . a b heavy metal fans take their video memories home on the official sonisphere souvenir usb wristband prlog . prlog.org . retrieved 2015 07 19 . studio at the palms continues to be at the forefront of technology offering immediate live content to patrons . prweb.com . retrieved 2015 07 19 . concert recording distribution mix profiles companies recording and distributing concert songs in mix may 2010 live sound special issue . web.archive.org . retrieved 2015 07 19 . http www.billboard.biz bbbiz content display industry e3ifb9f290da772a7b478ce536c78993b39 bands deliver new material via collectible flash drives cnet . news.cnet.com . retrieved 2015 07 19 . the l.a. times music blog . latimesblogs.latimes.com . retrieved 2015 07 19 . killola to release new album on usb dogtags with special features june 24 2010 news pluginmusic.com . pluginmusic.com . retrieved 2015 07 19 . reuters editorial . the cult aderra project capsule one reuters . reuters.com . retrieved 2015 07 19 . http www.sfgate.com cgi bin article.cgi f g a 2010 10 26 prwebprweb4691514.dtl the cult to release capsule 2 new blood deep cuts on november 16 artistdirect . artistdirect.com . retrieved 2015 07 19 . ok go s damian kulash on the future of the music business wsj . online.wsj.com . retrieved 2015 07 19 . miccontrol advance your music career . miccontrol.com . retrieved 2015 07 19 . rtg ventures partners with aderra to monetize concert video . marketwire.com . retrieved 2015 07 19 . no title found berklee college of music . berklee.edu . retrieved 2015 07 19 . carl cox usb album release . soundonsound.com . retrieved 2015 07 19 . http www.reuters.com article 2012 01 03 idus103812 03 jan 2012 prn20120103 facebook . facebook.com . retrieved 2015 07 19 . mi2n.com aderra media works ltd. making push into country marketplace with innovative custom designed flash drives and digital content . mi2n.com . retrieved 2015 07 19 . twitter . twitter.com . retrieved 2015 07 19 . m.i.a. releasing bad girls remixes on usb necklaces billboard . billboard.com . retrieved 2015 07 19 . all access radio interviews the all access group . allaccessgroup.com . retrieved 2015 07 19 . hunter hayes gets what he wanted with first no. 1 single . tasteofcountry.com . retrieved 2015 07 19 . video hunter hayes joins gregg & freddy live in the studio mix 104.1 . mix1041.cbslocal.com . retrieved 2015 07 19 . charleston southern ground festival homepage . southerngroundfestival.com . retrieved 2015 07 19 . archived copy . archived from the original on 2012 11 29 . retrieved 2012 11 27 . twitter . twitter.com . retrieved 2015 07 19 . retrieved from https en.wikipedia.org w index.php title aderra inc. & oldid 742529070 categories audio equipment manufacturersamerican companies established in 2007music companies of the united states navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version 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