car brand . for the brand s owner see fca us . for chrysler s parent company see fiat chrysler automobiles . chrysler america s import type division of fca us llc industry automotive founded june 6 1920 ; 96 years ago june 6 1920 founder walter chrysler headquarters auburn hills michigan u.s. key people sergio marchionne chairman and ceo of fca us llc 1 products mainstream vehicles parent chrysler website chrysler.com chrysler is an american car brand and the longstanding premium marque of automaker fca us llc . before the 2014 creation of fiat chrysler automobiles by the merger of fiat s.p.a. and chrysler fca us was known as chrysler group llc named after its founder walter chrysler . contents 1 history 1.1 chrysler plymouth 1.2 chrysler 2 current chrysler line up 2.1 the north america chrysler line up 2.2 previous models 3 slogan 4 references 5 external links history edit the chrysler brand was originally a premium luxury position competing with cadillac packard and lincoln . chrysler was the top brand in the portfolio of what was then known as chrysler corporation led by its top model the imperial . after the corporation decided to spin imperial off as a separate brand in 1955 to better compete with cadillac and lincoln chrysler became the corporation s number two brand but still offered luxury and near luxury products . chrysler s positioning of the chrysler brand towards a mid price brand caused chrysler to kill desoto after 1961 and merge most desoto vehicles into the new chrysler newport . after the imperial brand was dropped in 1975 chrysler once again became the top brand . chrysler plymouth edit logo of the chrysler plymouth division of the chrysler corporation chrysler plymouth was a division that sold cars with both chrysler and plymouth brand names . the chrysler models emphasized luxury while the plymouth cars stood for practicality . the division also sold the high luxury imperial brand until 1975 . during the 1980s the chrysler division expanded its product line by marketing upscale versions of the chrysler k platform . the chrysler brand took on a similar role as oldsmobile buick or acura by offering entry level luxury cars of various types and sizes . during the 1990s more and more chrysler plymouth dealers took on the jeep and eagle franchises as chrysler corporation began consolidated its dealerships throughout the united states . the eagle franchise was eventually discontinued in 1998 . chrysler edit chrysler winged logo 1998 2010 when the plymouth brand was retired in 2001 chrysler became a stand alone division of daimlerchrysler ag the company formed by the merger of chrysler and daimler benz . recently when however the chrysler group has been making efforts to consolidate the chrysler dodge and jeep brands into one sales unit while maintaining separate brand identity . 2 following fiat s acquisition of a 20 % stake in chrysler llc fiat set a long term goal of reviving chrysler as a full luxury brand to compete again with cadillac and other luxury brands . 3 the company stated in october 2009 that future plans for chrysler brand vehicles include closer cooperation and shared development between chrysler and lancia an upscale italian automaker within the fiat group . 4 in 2011 the brand s winged emblem was modified eliminating the historic blue ribbon center which dated from the 1930s replacing it with a blue backed chrysler nameplate . in may 2014 fiat chrysler announced it would make the brand a mainstream brand with premium features . 5 current chrysler line up edit 2011 chrysler 300c the north america chrysler line up edit model years notes chrysler 300 1955 1971 1979 1999 present chrysler pacifica 2017 present minivan unrelated to suv previous models edit main article list of chrysler vehicles model years chrysler 200 2011 2016 300 letter series 1955 1965 300 1962 1971 1979 300 m 1999 2004 airstream 1935 1936 cirrus 1995 2000 concorde 1993 2004 conquest 1987 1989 cordoba 1975 1983 crossfire 2004 2007 delta 2011 2014 e class 1983 1984 executive 1983 1986 fifth avenue 1983 1993 imperial 1926 1993 laser 1984 1986 lebaron 1977 1995 lhs 1994 2001 newport 1940 1981 new yorker 1939 1996 pacifica 2004 2008 prowler 2001 2002 pt cruiser 2001 2010 royal 1937 1950 chrysler voyager 1988 2015 ypsilon 2011 2015 chrysler windsor 1939 1961 slogan edit chrysler s prior slogan was imported from detroit which debuted in early 2011 . the current slogan in an effort to modernize and globalize the brand has been changed to america s import . references edit chrysler group media website . media.chrysler.com . march 25 2014 . archived from the original on march 25 2014 . retrieved march 25 2014 . chrysler dealers ok with consolidation plan in automotive news february 18 2008 . accessed may 1 2008 . report fiat wants chrysler to be a cadillac competitor . autoblog.com . retrieved 2010 10 07 . lancia chrysler to share products . leftlanenews.com . retrieved 2010 03 12 . priddle alisa ; snavely brent ; walsh tom may 6 2014 . chrysler brand goes mainstream adds compact . usa today . tysons corner va gannett . issn 0734 7456 . archived from the original on may 7 2014 . retrieved may 7 2014 . external links edit wikimedia commons has media related to chrysler . chrysler home page design gallery page at chrysler.com chrysler official uk brand site v t e previous chrysler car timeline 1970 present type 1970s 1980s 1990s 2000s 2010s 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 subcompact sunbeam ypsilon valiant lancer lancer scorpion horizon compact valiant volare avenger lebaron pt cruiser delta valiant galant galant town & country town & country es shadow neon neon mid size 150 alpine phantom lebaron 2 dr sebring 2 dr sebring 2 dr centura lebaron conv . sebring conv . sebring conv . sebring conv . 200 conv . 160 180 e class lebaron gts lebaron 4 dr cirrus sebring 4 dr sebring 4 dr 200 4 dr 200 4 dr 2 litre fifth avenue spirit stratus stratus lebaron new yorker saratoga hunter gts sigma dynasty full size newport newport new yorker concorde concorde 300 300 new yorker new yorker new yorker fifth avenue new yorker 300m town & country imperial lhs lhs 300 regal regal intrepid intrepid vip chrysler chrysler chrysler vision valiant valiant valiant valiant valiant valiant 383 sports laser conquest prowler crossfire daytona viper muscle car valiant charger charger crossover pacifica suv aspen minivan tevan voyager voyager voyager voyager voyager voyager town & country town & country town & country town & country town & country limousine executive personal luxury cordoba hurst 300 300 imperial coupe utility drifter gt tc notes vehicles are available only in europe vehicles are available only in australia vehicles are available only in africa vehicles are available only in north america outside us vehicles are available only in uk and ireland v t e chrysler vehicles current cars 200 300 300 c vans pacifica historic and discontinued models cars 150 160 180 2 litre 300 series chrysler 300 300m airflow airstream alpine avenger centura charger chrysler cirrus concorde conquest cordoba crossfire daytona delta drifter dynasty e class es executive fifth avenue galant horizon hunter imperial imperial parade phaeton intrepid lancer laser lebaron lhs neon newport new yorker phantom plainsman prowler pt cruiser regal royal royal australia saratoga scorpion sebring shadow sigma spirit stratus sunbeam tc by maserati touring town and country turbine car valiant valiant charger valiant galant valiant lancer valiant pacer valiant volare vip viper vision wayfarer windsor ypsilon crossovers suvs aspen pacifica vans grand voyager tevan town and country voyager concept cars 200c airflite akino atlantic c 200 california cruiser ccv chronos citadel delta falcon firepower imperial concept java me four twelve nassau norseman pacifica concept patriot phaeton pronto cruizer category commons list v t e fca us llc marques current chrysler dodge jeep ram fiat automobiles usa defunct amc 1966 88 commer 1905 79 barreiros 1959 78 desoto 1928 61 eagle 1988 98 fargo 1920 72 hillman 1907 76 humber 1898 1975 imperial 1955 75 1981 83 karrier 1908 77 plymouth 1928 2001 singer 1905 70 simca 1934 77 srt 2013 14 sunbeam 1901 76 valiant 1960 66 divisions and subsidiaries current chrysler australia chrysler canada dodge jeep mopar ram trucks street & racing technology srt road track r t defunct chrysler plymouth 1928 2001 american motors corporation 1954 88 chrysler australia 1951 81 chrysler europe 1967 81 chrysler uk 1970 81 envi 2007 09 former eurostar automobilwerk global electric motorcars chrysler first financial services corporation joint ventures and alliances current united states council for automotive research defunct diamond star motors daimlerchrysler mitsubishi alliance global engine alliance people walter chrysler lee iacocca bob lutz c. robert kidder thomas w. lasorda sergio marchionne louis rhodes places chrysler building chrysler headquarters and technology center factories proving grounds products engines hemi pentastar wge platforms transmissions vehicles other big three cerberus capital management chrysler classic racing daimler chrysler 1998 2007 history chapter 11 reorganization parent fiat chrysler automobiles category commons v t e fiat chrysler automobiles marques current abarth alfa romeo chrysler dodge fiat fiat professional jeep lancia maserati ram defunct amc autobianchi barreiros ceirano commer desoto eagle fargo hillman humber imperial innocenti karrier pegaso plymouth scat seddon atkinson singer simca s.p.a. societ piemontese automobili srt sunbeam valiant zastava automobiles subsidiaries fca italy subsidiaries abarth & c. alfa romeo automobiles fiat automobiles fiat professional lancia automobiles fca argentina fca auto poland fca brasil current jv fca automobili srbija 67 % fca india automobiles 50 % gac fca 50 % sevel 50 % tofa 37.8 % defunct jv nanjing fiat automobile fca us see own template for a list of marques divisions and joint ventures comau fiat powertrain technologies vm motori italiana editrice 77 % la stampa il secolo xix magneti marelli maserati teksid 84.8 % facilities list of assembly sites lingotto former nard ring former people giovanni agnelli gianni agnelli andrea agnelli john elkann sergio marchionne related fiat s.p.a. cnh industrial iveco exor fiat aviazione fiat ferroviaria fiat industrial ferrari category commons v t e automotive industry in the united states automotive industry economy of the united states transportation in the united states american vehicle manufacturers list agco challenger tractor massey ferguson allied specialty vehicles champion bus collins eldorado national e one fleetwood goshen coach holiday rambler laymor wheeled coach am general american expedition vehicles american growler amp electric vehicles anteros coachworks arcimoto armour group inc. atk motorcycles aurica motors autocar blue bird boulder electric vehicle brammo brunton stalker caterpillar fca us chrysler dodge jeep ram cnh industrial case ce case ih commuter cars cushman cycle scoot delorean chenowth racing products eagle bus environmental performance vehicles equus elio motors faraday future ford lincoln svt general dynamics land systems general motors buick cadillac chevrolet gmc gillig glaval bus greentech harley davidson hdt global hennessey hme john deere karma automotive legacy local motors lockheed martin lingenfelter lenco industries mack trucks millennium luxury coaches morgan olson mosler automotive motoczysz motor coach industries myers motors navistar international ic bus international nissan commercial vehicles north american bus industries oka oshkosh pierce paccar kenworth peterbilt panoz phoenix motorcars polaris industries global electric motorcars indian victory saleen shelby american ssc north america starcraft bus superformance tesla motors textron marine & land systems trans tech transtar racing ultimaster via motors visionary vehicles wheego electric cars zap zimmer motorcars foreign vehicle manufacturers with us operations ab volvo usa bmw us manufacturing company byd auto america changan usa daimler north america daimler trucks north america thomas freightliner western star faw group usa fiat usa fhi america honda of america acura hyundai usa isuzu america kia motors america mazda america mitsubishi motors