no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . december 2015 aktiebolaget svenska regn native name aktiebolaget svenska regn type aktiebolag industry clothing founded 2010 founder alexander stutterheim headquarters sk negatan 108 116 35 stockholm sweden products capes raincoats accessories brands stutterheim raincoats website homepage stutterheim raincoats is the name of a swedish company which specializes in making raincoats . contents 1 history 2 melancholy 2.1 the award 3 collaborations 4 growth 5 external links 6 references history edit stutterheim raincoats was founded in stockholm in 2010 . the idea behind stutterheim raincoats sparked by a combination of events . founder alexander stutterheim was early for a meeting while working as a copywriter at saab . it was raining and he sat down for a coffee looking at people outside . nobody even came close to being well dressed not one single person . wearing ugly functional raincoats cheap umbrellas or even newspapers over their head . suddenly he realized there is actually nothing nice to wear in bad weather . a few weeks later alexander s grandfather died and while cleaning out his house on the island of arholma in the stockholm archipelago he stumbled upon his grandfather s old raincoat . this was an old classic fishermen s raincoat a plain and heavy garment in a sturdy oilcloth material . but it looked cool on albeit too tent like and the idea of creating a raincoat for today based on the style of his grandfather s coat was born . alexander had no experience in fashion but decided to have a go at creating a coat . it started out as a kind of anti depression winter project . you need something like that here because the winters are so long and so dark . starting on his kitchen floor the pattern for the first coat was created . the prototype was brought to bor s sweden s old textile town to the last standing textile factory in sweden . with their skills craftsmanship and great attention to materials and detail alexander realized that the raincoats should be handmade right there . handmade coats in the highest quality with all seams taped and sealed was the result . with each coat numbered and signed by the seamstress making it . the first 200 coats were arholma black all sold from alexander s apartment . the coats were an immediate success offering something a lot of people had apparently been missing stylish yet functional rainwear . there was a niche in the market ready to be filled by stutterheim . the business quickly grew too big to be managed from alexander s apartment so in 2011 regn stutterheim s own store in combination with an office opened on s gatan in the s dermalm neighborhood of stockholm . from here both sales and all other functions were handled . 1 early on in the process alexander met with his acquaintance johan loman and told him about the project . they hit it off while discussing the idea and from then on alexander used johan as a sounding board to discuss ideas revolving the company . after two years of working nights and weekends with stutterheim johan came on board full time in 2012 . by telling a true story together they created a brand that is very true to its swedish heritage but at the same time very different from other swedish and scandinavian brands on the market . stutterheim has collaborated with partners such as barney s new york and jay z dover street market volvo and whistles 2 with several interdisciplinary collaborations in the pipeline for the future . stutterheim also enjoys a steady fan base of artists such as kanye west jay z and paloma faith . stutterheim raincoats was early on recognized by high profile retailers and is now sold at barneys ny dover street market and le bon march to name a few . 3 melancholy edit the theme of melancholy has been present since the inception of the brand where the idea of creativity being born out of melancholy has been an important base for building the brand that is stutterheim . from the start i had a clear vision of what i wanted to create with stutterheim raincoats says alexander . i wanted to highlight the topic of melancholy yet include a splash of irony in the slogan . they wanted to convey the message that it s ok to feel down at times to feel blue when the weather is bad . that it s important to embrace that feeling that it might actually lead to something good that it can be a catalyst for creativity . more than just making raincoats they wanted it to say something important about life . something that was true to alexander and that has given the brand the authenticity it now is well known and appreciated for . the award edit to celebrate the most melancholic person of the year for a few years in a row stutterheim raincoats handed out the melancholy award . each year the company awarded a person who is a genius example of how melancholy and creativity goes together and are dependent on each other . 4 previous winners 4 2010 el perro del mar 2011 plura jonsson 2012 bodil malmsten 2013 no one melancholic enough . 2014 ane brun collaborations edit stutterheim raincoats has worked on several collaborations creating unique raincoats and other products with partners such as dover street market barney s new york with jay z volvo cars glenfiddich selfridges and whistles to name a few . 2 growth edit since 2011 the company has grown from a turnover of 1 500 000 swedish kronor 180 000 approximately to 23 000 000 kronor 2 750 000 approx in 2014 . it is estimated the company will hit 55 000 000 kronor 6 500 000 approx in 2015 with a profit margin of 15 per cent . from its swedish beginnings it is now stocked in 1000 retailers worldwide growing from 20 in 2012 including barney s new york and selfridges in london . 5 external links edit informations about stutterheim on the swedish stock change swedish stutterheim.com article in life times references edit https stutterheim.com se our story a b https stutterheim.com se shop limited editions http www.barneys.com search q stutterheim raincoats & frominstantsearch true a b the award . retrieved 29 april 2015 . fast company magazine . retrieved from https en.wikipedia.org w index.php title stutterheim raincoats & oldid 740105926 categories manufacturing companies of swedenfashionswedish companies established in 2010hidden categories orphaned articles from december 2015all orphaned articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version 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