verification . please help improve this article by adding citations to reliable sources . unsourced material may be challenged and removed . february 2008 learn how and when to remove this template message tbwa worldwide industry advertising founded 1970 in paris france headquarters new york city usa areas served 307 offices in 99 countries owner omnicom group website www.tbwa.com madison avenue tbwa worldwide tbwa worldwide is an international advertising agency whose main headquarters are in midtown manhattan new york city united states . 1 the agency is a unit of omnicom group the world s largest advertising agency holding company . it was founded in 1970 in paris france by william g. tragos american management claude bonnange french marketing uli wiesendanger swiss creation and paolo ajroldi italian client services . 2 the first letter of each founder s name provided the initials for the new organization . they were purchased by the omnicom group in 1993 . 3 in the united states tbwa operates through tbwa chiat day with offices in los angeles new york city and nashville . in other parts of the world the company also operates under a mixed brand name such as tbwa hunt lascaris a highly awarded agency based in south africa tbwa concept unit west africa s most awarded creative agency and tbwa raad an emerging operation that spans the middle east and north africa . the asia pacific regional operations was split into three regions asia oceania and greater china and headquarters moved from hong kong to singapore . 4 within the omnicom group of companies tbwa is generally partnered with omd and phd for media solutions tequila for below the line marketing communications ketchum and gavin anderson for public relations and investor relations and agency.com for interactive . that said in specific markets it partners or works with other diversified agency services das agencies within omnicom s portfolio . in the mid 1990s tbwa began expanding globally spreading rapidly . it began acquiring global accounts such as master foods that helped strengthen the breadth and depth of its offering so much so that in 2004 it was named by advertising age as global agency network of the year . in 2010 it was named by advertising agency as one of the top ten agencies of the decade . 5 contents 1 disruption and media arts 2 controversy 2.1 absolut vodka controversy 2.2 pincha la rueda de hamilton 2.3 taco bell chihuahua 2.4 h agen dazs india 3 agencies and multihub creative networks 4 see also 5 references 6 external links disruption and media arts edit tbwa has a philosophy called the disruption and media arts 6 created by jean marie dru when he was in bddp french advertising agency now called bddp & fils the may 1st of 1992 . the disruption is explained in different books created by jean marie dru such as disruption how disruption brought order and beyond disruption changing the rules in the marketplace . 7 controversy edit absolut vodka controversy edit in april 2008 teran tbwa of mexico released a controversial advertisement for absolut vodka depicting a tongue in cheek fictional perfect world dubbed absolut world depicting the larger mexico as it existed before the 19th century mexican american war which includes areas now part of the united states including california and texas . some time after the billboard was taken down in mexico city a photo of it surfaced on a right wing blog in the us sparking a short uproar among elements of the media . pincha la rueda de hamilton edit pincha la rueda de hamilton burst hamilton s tires a spanish website run by tbwa was set up in october 2008 . it hosted a game where users could leave objects on a race track to stop the then formula one leader lewis hamilton from winning the last grand prix of the year in brazil . it became controversial when users began to leave racist comments such as half breed aimed at the mixed race hamilton and was shut down in november . the fia the sport s governing body and hamilton s team mclaren condemned the comments as abusive and hateful . 8 taco bell chihuahua edit in 1997 tbwa developed the chihuahua campaign for taco bell . two michigan men represented by warner norcross & judd llp who had earlier pitched the concept to taco bell sued and in 2003 a jury awarded them us30 million in damages and a judge tacked on us12 million in interest . taco bell in turn sued tbwa saying it should have been aware of the conflicts . in 2009 a three judge federal appeals panel ruled against taco bell . 9 h agen dazs india edit in december 2009 tbwa developed the campaign for h agen dazs ice cream in india . several banners were put up that said exclusive preview for international travelers access restricted only to holders of international passports . instead of portraying exclusivity this was perceived negatively due to india s long history of colonialism where access to certain areas was restricted to the white colonizers from britain . 10 h agen dazs cut ties with tbwa after the negative publicity generated due to that incident . 11 agencies and multihub creative networks edit 180 agency.com auditoire bright red e graphics fame retail brand agency la cl nica tbwa luna tbwa magnon tbwa neboko pipar tbwa tbwa alif tbwa ang tbwa chiat day tbwa colombia tbwa digital arts network digital offer tbwa djaz tbwa hunt lascaris tbwa guvatrak tbwa hakuhodo japan with the hakuhodo group tbwa moscow tbwa panam tbwa paling walters tbwa pointcarr tbwa sri lanka tbwa raad tbwa santiago mangada puno aka tbwa smp philippines 12 13 tbwa group vietnam tbwa social media arts social media offer tequila thabasco tbwa groningen the designory the integer group zimmerman tbwa yehoshua tcp tbwa indonesia juniper park tbwa whybin tbwa see also edit l rzer s archive references edit contact us . tbwa worldwide . retrieved on july 8 2010 . 488 madison avenue new york new york 10022 united states tbwa history funding universe adweek march 29 1993 tbwa moves asia hq from hong kong to singapore . marketing interactive.com . march 28 2015 . book of tens agencies of the decade . ad age . adage . retrieved 8 february 2016 . disruption . tbwa . retrieved 7 august 2013 . dru jean marie 2002 . beyond disruption changing the rules in the marketplace . wiley . p. 304 . kevin dowling . website at the centre of racist attacks on lewis hamilton is owned by the world s biggest advertising agency . telegraph . november 1 2008 . taco bell loses chihuahua case again amlaw daily january 26 2009 hindustan times economic times philippine daily inquirer tbwa smp website external links edit new york city portal companies portal the official site v t e omnicom group global advertising brands bbdo proximity worldwide sellbytel ddb worldwide interbrand tribal ddb tbwa worldwide tbwa chiat day the integer group national advertising agencies goodby silverstein & partners gsd & m martin williams merkley partners roberts langer zimmerman advertising media services omnicom media group omd manning gottlieb omd phd prometheus m2m hearts & science media specialist solutions icon international novus omg outdoor media group resolution media accuen fuse drum diversified agency services customer relationship management the beanstalk group siegel gale wolff olins cpm gmr marketing organic hall & partners m a r c research the marketing arm davie brown entertainment public relations public affairs fleishman hillard ketchum pleon porter novelli specialty communications doremus & co. latinworks related publicis omnicom group retrieved from https en.wikipedia.org w index.php title tbwa worldwide & oldid 743511625 categories advertising agencies of the united statescompanies based in new york citycompanies established in 1970economy of los angeleshidden categories articles needing additional references from february 2008all articles needing additional references navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk 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