a wpp company industry digital marketing founded 1995 headquarters new york city new york united states key people david j. moore chairman and ceo nicolle pangis president real media group oleg vishnepolsky cto jim wesley chief financial officer products 24 7 open adstream 24 7 connect 24 7 data management platform 24 7 search 24 7 self serve website http www.247media.com 24 7 media formerly 24 7 real media was a technology company headquartered in new york city specializing in digital marketing . it provides digital marketing solutions for publishers advertisers and agencies globally . it was formerly listed as tfsm on the nasdaq stock exchange . the company was purchased by wpp plc in 2007 for 649 million . 1 2 david j. moore is the chairman founder & ceo . he also served as chairman of the interactive advertising bureau . in december 2013 24 7 media announced it would merge with groupm subsidiary xaxis . 3 history edit the original name of the company was 24 7 media which was a result of a unification of petry interactive interactive imaginations and advercomm inc. 4 5 6 it had a stock market launch in august 1998 7 8 following which it went through a period of rapid expansion through organic growth and series of acquisitions . 9 10 11 12 13 a very difficult situation arose in the wake of the tech bubble burst of 2001 . 14 15 as a result 24 7 media merged with a company called real media and changed its name to 24 7 real media . 16 17 18 as part of this merger it acquired an advertising technology platform called open adstream . according to a video recording of the ceo produced 9 years later 19 it was able to capitalize on a mistake by doubleclick . doubleclick had agreed to buy real media for 11 million dollars . doubleclick tried to change the offer to 10m at the last moment . thus the sellers a swiss company publigroupe gave 24 7 media an opportunity to acquire real media for no cash 2 million dollar of stock swap . this acquisition came at the right time as 24 7 media s stock was trading at 10 cents . the real media acquisition brought intellectual property open adstream additional revenues and clients . incidentally because of the 24 7 media stock appreciation in subsequent years publigroupe received in payments a total of over 25 million dollars by 2007 instead of doubleclick s 10m . 20 21 22 the turnaround started shortly thereafter according to the stock price . in july 2002 the company raised 7 million dollars in equity funding . 23 in 2003 24 7 media licensed its patents on behavioral targeting to 6 of its rivals doubleclick included . 24 in january 2003 24 7 bought a web analytics company insight first . 25 in 2004 24 7 media acquired an sem technology company decide interactive . 26 27 in 2006 open adstream and insight first analytics were integrated . 28 24 7 media was acquired in 2007 by wpp 29 at 11.75 a share a turnaround from the low of 39 cents a share in 2003 . 30 journal the economist reported that wpp acquisition of 24 7 media was a reaction to google acquiring 24 7 s main rival doubleclick . 31 microsoft was a contender to buy 24 7 media at the time . 32 a year later in 2008 microsoft was still interested . 33 in 2008 24 7 media partnered with four digital publishers to create bbn solutions an online b2b advertising network . 34 24 7 media is now a leader in digital marketing technology serving advertisers agencies and digital publishers worldwide . the 24 7 technology platform is used by its two specialized business units real media group adnetwork and ad serving and media innovation group digital marketing agency . products edit according to various press releases sec filings and the company website 24 7 media has the following product set 35 36 37 38 39 publisher side adserver integrated with ssp and a web analytics engine together called open adstream a data management platform called the 24 7 dmp formerly known as zap dsp called 24 7 trader sem optimization product called 24 7 search media and affiliate networks in north america uk france and korea called 24 7 access a tool called 24 7 connect built to simplify media transactions between agencies and publishers into one direct ecosystem references edit wpp group plans to buy 24 7 real media nytimes.com . new york times 2007 05 17 . retrieved on 2012 06 02 . wpp to acquire 24 7 . adweek . retrieved on 2012 06 02 . wpp merges xaxis with 24 7 media ad age 2013 12 03 retrieved on 2014 02 18 . the media business advertising addenda ; interactive agencies are set to merge new york times . nytimes.com 1997 12 22 . retrieved on 2012 06 02 . iq news insider new media 24 7 . adweek . retrieved on 2012 06 02 . 24 7 media creating a new media giant via mergers and acquisitions . va interactive.com . retrieved on 2012 06 02 . 24 7 media goes public cnet news . news.cnet.com 1998 08 14 . retrieved on 2012 06 02 . 24 7 real media inc s 1 a on 7 24 98 . sec info . retrieved on 2012 06 02 . technology briefing deals ; 24 7 media buys website results new york times . nytimes.com 2000 08 25 . retrieved on 2012 06 02 . company news ; 24 7 media reaches agreement to buy e mail marketer new york times . nytimes.com 2000 03 01 . retrieved on 2012 06 02 . company news ; 24 7 media buys two online advertising companies new york times . nytimes.com 2000 01 11 . retrieved on 2012 06 02 . company news ; 24 7 media buys e mail marketer to expand data base new york times . nytimes.com 1999 08 11 . retrieved on 2012 06 02 . the media business advertising ; three new acquisitions and affiliations reflect the quickening pace in the world of interactive ads . new york times . nytimes.com 1998 06 04 . retrieved on 2012 06 02 . worst time in my life startup at work . startupatwork.org 2010 03 01 . retrieved on 2012 06 02 . considering bankruptcy startup at work . startupatwork.org 2010 03 01 . retrieved on 2012 06 02 . technology briefing internet 24 7 and real media to merge . nytimes.com 2001 10 31 . retrieved on 2012 06 02 . 24 7 media to buy ad rival in survival bid cnet news . news.cnet.com . retrieved on 2012 06 02 . mediapost publications 24 7 media and real media merge 10 31 2001 . mediapost.com . retrieved on 2012 06 02 . buying real media startup at work . startupatwork.org 2010 03 01 . retrieved on 2012 06 02 . divestment gain for publigroupe from sale of stake in 24 7 real media . publigroupe . retrieved on 2012 06 02 . news interactive investor . iii.co.uk . retrieved on 2012 06 02 . mediapost publications printer friendly . mediapost.com 2003 05 28 . retrieved on 2012 06 02 . 24 7 real media nabs 7 million cnet news . news.cnet.com 2002 07 02 . retrieved on 2012 06 02 . ad firm 24 7 pushing for patent power cnet news . news.cnet.com . retrieved on 2012 06 02 . 24 7 real media buys web analytics firm cnet news . news.cnet.com 2003 01 22 . retrieved on 2012 06 02 . technology briefing deals 24 7 real media acquires decide interactive new york times . nytimes.com 2004 08 20 . retrieved on 2012 06 02 . 24 7 real media buys search tech firm . clickz . retrieved on 2012 06 02 . 24 7 unveils open adstream 6 . imediaconnection.com 2006 04 25 . retrieved on 2012 06 02 . wpp acquires 24 7 real media for 649m . techcrunch 2007 05 17 . retrieved on 2012 06 02 . 24 7 real media inc sc 14d9 a 24 7 real media inc on 6 8 07 ex 99.1 . sec info 2007 05 17 . retrieved on 2012 06 02 . microsoft truth in advertising . the economist . retrieved on 2012 06 02 . microsoft is said to consider a bid for 24 7 nytimes.com . dealbook.nytimes.com 2007 05 01 . retrieved on 2012 06 02 . microsoft wpp may eye online advertising swap nytimes.com . dealbook.nytimes.com 2008 08 25 . retrieved on 2012 06 02 . 24 7 real media partners with four btob publishers to create online advertising network ad age . 2008 04 21 . retrieved on 2014 02 18 . 24 7 real media uk ltd. private company information businessweek . investing.businessweek.com . retrieved on 2012 06 02 . 24 7 real media announces real time bidding capabilities . business wire 2011 11 17 . retrieved on 2012 06 02 . wpp s media innovation group gm brian lesser on dsps holding cos and launching zap 3.0 . adexchanger.com 2010 06 10 . retrieved on 2012 06 02 . 24 7 real media s global web alliance now fifth largest ad network in the u.s. wpp . retrieved on 2012 06 02 . home media innovation group . themig.com . retrieved on 2012 06 02 . v t e wpp divisions and subsidiaries advertising bates chi cohn & wolfe essence communications grey global group jwt digitaria ogilvy & mather ogilvy commonhealth asia pacific scholz & friends sudler & hennessey taxi tenthavenue candyspace forward joule tmarc vml wpp scangroup wunderman the united network young & rubicam burson marsteller media investment management groupm mediacom mec mindshare maxus tenthavenue shopper2buyer spafax kantar group graphic kantar added value kantar futures kantar health kantar imrb kantar media kantar media philippines kantar millward brown affectiva kantar retail kantar tns compete.com kantar vermeer kantar worldpanel lightspeed public relations & public affairs dewey square group finsbury the glover park group hill & knowlton penn schoen & berland quinn gillespie & associates branding & identity the brand union fitch lambie nairn landor associates the partners ray and keshavan tenthavenue kinetic worldwide specialist communications hogarth worldwide wpp digital 24 7 real media blue state digital people philip lader martin sorrell category retrieved from https en.wikipedia.org w index.php title 24 7 media & oldid 738015291 categories internet companies of the united statesinternet advertising services and affiliate networkstechnology companies established in 1995companies based in new york citywpp plc navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 6 september 2016 at 12 06 . text is available under the creative commons attribution sharealike license ; 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