yahoo 2015 present launched february 1 2007 alexa rank 1195 1 polyvore is a community powered social commerce website headquartered in silicon valley california . 2 the company s virtual mood board function allows community members to curate products into a shared product index and use them to create image collages called sets . 3 they can also browse other users sets for inspiration share sets with friends and interact with people through comments and likes . 4 due to the visual nature of the tool polyvore is mostly used to build sets in the fields of home decoration beauty and fashion . 5 online retailers too can upload their product images to polyvore and link back to their product pages 6 or use polyvore to encourage users to showcase their products through such activities as board creation competitions . 7 polyvore opened an office in new york city in august 2012 . at that point the company said it had amassed 17 million active users . 8 by the end of 2012 the company said its site was receiving 20 million unique visitors per month 9 a number which continues to be used in 2016 . 10 11 polyvore was initially funded in three rounds by six investors including initial investors benchmark capital and harrison metal and matrix partners and dag ventures as lead investors in later rounds . it was acquired by yahoo on july 31 2015 . contents 1 history 2 leadership 3 traffic 4 references 5 further reading 6 external links history edit polyvore started as a prototype developed by pasha sadri in august 2006 . 12 while he and his wife were decorating their new house they found themselves cutting furniture ideas and color patches out of magazines and assembling them into inspiration boards . while this tried and tested approach worked sadri an engineer at yahoo felt that it would be better if the mood boards could be created online . he used yahoo pipes one of the tools he had created as a basis to build the first iteration of polyvore . 13 soon after its creation fellow yahoo engineers jianing hu and guangwei yuen joined sadri to form the founding team which launched of the first version of the website in 2007 . 13 polyvore inc. was formed in august of the same year . citation needed the company received us 2.5 million in series a funding from benchmark and harrison metal in december 2007 . 14 in august 2009 polyvore reached four million unique visitors 150 million pageviews a month and received us 5.6 million in series b funding led by matrix partners alongside previous investors benchmark capital and harrison metal capital . 14 15 the new yorker profiled polyvore in march 2010 calling it a fashion democracy and a world of virtual anna wintours . at the time polyvore received 6.6 million unique visitors . 16 an increase in inquiries from e commerce companies led polyvore to experiment with ways to monetise their users through such things as affiliate marketing and sponsored board creating competitions . 13 polyvore reached profitability in 2011 largely through the use of affiliate links . as each item in a polyvore set already links back to the page where it was clipped entering into affiliate partnerships that generate revenue for the company when users click on those links was not a big step . and unlike many other affiliate sites that had to manually update links when retailers changed their site structure polyvore invested in software bots that rewrote links that changed and ensured that its links always pointed to the most up to date product page . 13 the company s product centric tech led approach coupled with its highly engaged user base seemed to be the key to success leading colleen taylor of gigaom to state polyvore s product first strategy seems to be paying off an eighth of polyvore s audience comes back to the site more than 100 times per month . 17 for that same year polyvore was named in entrepreneur magazine s 100 most brilliant companies list 18 and as number 29 of time magazine s 50 best websites . 19 polyvore received us 14 million in series c funding from dag ventures goldman sachs matrix and vivi nevo in january 2012 14 20 bringing its total venture capital backing to 22 million as of january 2012 . 14 shortly afterward in february 2012 polyvore partnered with covergirl to launch polyvore live a live streamed fashion show during mercedes benz fashion week that showcased the collections of four alumni from the fashion institute of technology lauren bagliore vengsarkar ven budhu sergio guadarrama and dana maxx pomerantz . 21 the project also involved collaborations with a number of fashion and beauty bloggers including aimee song of song of style nadia sarwar of frou frouu christian caradona of trop rouge and julie sarinana of sincerely jules . 22 that same year polyvore was named by fast company as number 28 of its 50 most innovative companies of the year . 23 in august 2012 polyvore opened its first new york office in soho with mayor michael bloomberg issuing a personal welcome by opening an office here polyvore is joining the growing group of tech companies who recognize that the benefits of being in new york city are irresistible regardless of where a startup began . 24 in november 2012 the company launched its inaugural ios app and polyvore s website achieved a 19 million monthly unique visitor count . 25 by may 2014 over three million members had downloaded the polyvore iphone app and the company was reporting 20 million unique visitors per month ; in that month the company launched its first android app . 26 a year later in april 2015 polyvore launched its second iphone app called remix . unlike the main polyvore app which is aimed at creators users looking to assemble their own style boards remix helps those who want to be inspired by others creations by using the company s wide pool of data points to allow users to discover popular items or sets match their favourites with undiscovered pieces into complete outfits and bookmark these into favorites . 27 on july 31 2015 yahoo and polyvore announced that yahoo would acquire polyvore for an undisclosed amount to augment its e commerce operations . 28 according to eric jackson manager of hedge fund springowl yahoo purchased polyvore for 230m 29 a figure also quoted by bloomberg . 30 leadership edit this section needs expansion with sourced descriptions in equal measure of the original and closing leadership teams at the company so article does not develop bias toward one or two principals . you can help by adding to it . december 2015 polyvore was envisioned as a product and service by pasha sadri in august 2006 while he and his wife were remodelling their house and were looking to create digital mood boards to help with their decorating choices . 12 31 he was soon joined by jianing hu and guangwei yuen two software engineers he had met while they all worked at yahoo and the trio launched of the first version of the website in 2007 . 5 32 in its first year of creation jess lee a product manager at google and an early polyvore fan and user emailed sadri with a set of product suggestions 31 and as sadri explained in 2013 the email was unlike any feedback we d ever gotten ... it was a two page long analysis detailing this is broken we can fix it this way . 32 in a july 2013 feature in wired lee described herself as an obsessive user prior to her recruitment and described her interest and motivation influencers in fashion right now are a cliquey club in new york that s very hard to get into making it hard for others to shape the trends . 13 lee joined the company within nine months of her first visit would rise through the ranks to become ceo 31 and is now listed as a founder of the company . 14 lee played a role in attracting its eventual buyer yahoo as she had business relations with the company s present ceo marissa mayer who had recruited her during her period at google . 28 at the time of its acquisition lee was listed as co founder and ceo pasha sadrias as co founder and director arnie gullov singh as coo and guangwei yuan and jianing hu as co founders . 33 traffic edit in august 2012 polyvore was receiving 17 million unique monthly visitors and as of july 2013 traffic of 20 million visitors per month . 24 34 in may 2014 the company was reported to be receiving 20 million unique visitors per month . 26 hence between august 2009 and may 2014 the number of monthly unique visitors increased from 4 million to 20 million . 15 26 references edit alexa.com 2015 . alexa web traffic polyvore.com . alexa internet online december 3 . retrieved 3 december 2015 . http www.officelovin.com 2015 01 26 inside polyvores mountain view headquarters http www.instructables.com id how to make a collage on polyvore http www.popsugar.com fashion fab site polyvorecom 541008 a b https www.onlinemarketinggenies.com.au polyvore business http www.cpcstrategy.com blog 2015 03 polyvore personalized shopping mobile app http thenextweb.com socialmedia 2011 02 17 the rise of polyvore trendsetting goes social gref http www.cnet.com news social commerce site polyvore reaches 20m users http socialmediastrategiessummit.com blog for ecommerce companies it pays to know polyvore http expandedramblings.com index.php polyvore statistics http www.trueship.com blog 2016 01 12 polyvore statistics illustrate rise of new social giant . v4j01i78 ve a b http www.masoninteractive.com blog social shopping site polyvore com leads in social commerce retail conversion a b c d e http www.wired.com 2013 07 ap polyvore a b c d e crunchbase.com 2015 . polyvore company profile . crunchbase online december 3 . retrieved 3 december 2015 . a b siegler m.g. 2009 . polyvore looks stylin in this new 5.6 million round of funding . techcrunch online august 18 . retrieved 3 december 2015 . jacobs alexandra 2010 . fashion democracy the world of virtual anna wintours . . the new yorker print and online march 29 . retrieved 3 december 2015 . taylor colleen 2011 . now profitable polyvore strikes a pose as top fashion site . gigaom online june 9 . retrieved 3 december 2015 . wang jennifer 2011 . how polyvore became a trend setter in social shopping . entrepreneur online may 23 . retrieved 3 december 2015 . mccracken harry 2011 . the 50 best websites of 2011 . time online august 16 . retrieved 3 december 2015 . rao leena 2012 . virtual styling and fashion community polyvore raises 14m from dag ventures goldman sachs and others . techcrunch online january 23 . retrieved 3 december 2015 . https vimeo.com 37258171 http www.refinery29.com fashion blogger runway show slide schomer stephanie 2012 . 28 polyvore for turning everyone into a fashion editor . fast company online february 7 . retrieved 3 december 2015 . a b taylor colleen 2012 . fashion focused startup polyvore 17m monthly uniques strong opens up nyc office . techcrunch online august 10 . retrieved 3 december 2014 . taylor coleen 2012 . style site polyvore debuts its first ever iphone app touts cash flow positive operations . techcrunch online november 27 . retrieved 3 december 2015 . a b c perez sarah 2014 . style focused community and shopping service polyvore arrives on android . techcrunch online may 9 . retrieved 3 december 2015 . https techcrunch.com 2015 04 07 polyvore launches remix a new app for style advice and shopping a b brandom russell 2015 . yahoo acquires fashion commerce site polyvore . the verge . retrieved 3 december 2015 . kosoff maya 2015 . hedge funder slams yahoo it is