no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . february 2010 mindfire inc marketing s missing link type private industry computer software marketing founded 1999 headquarters irvine california usa key people moe farsheed ceo products lookwho sclicking marketfire website www.mindfireinc.com mindfire inc. provides personalized urls and personalized landing page technology to the graphic arts and marketing communication industries . mindfire s main product lookwho sclicking is a web based application that simplifies the creation management and tracking of personalized urls vip landing pages pay per click ppc and mass media landing pages as well as automated follow up email and real time reporting . 1 the company typically delivers lookwho sclicking through print service providers agencies and consultants . mindfire headquarters are based in southern california but the company also has offices in idaho new jersey new york arizona and asia pacific . 2 contents 1 history 2 software 3 awards 4 philanthropic work 5 notes history edit mindfire inc. was started in 1999 by moe farsheed ceo and dave rosendahl evp operations . they partnered with companies like first american who were looking for better ways to track information about the demographics of their clients 3 or cal state fullerton s institute for economic and environmental studies who wanted to research the regional economy and environment . 4 in 2005 mindfire changed their approach and began selling to print service providers who were then able to offer the software to their clients . 1 mindfire has more than 400 clients and 2 500 users worldwide who manage thousands of cross media marketing campaigns . some partners that integrate mindfire services into their software offerings include hewlett packard kodak and canon . software edit lookwho sclicking software tracks response and online activity gathering information about the recipients preferences automatically routing leads to the appropriate sales person by email and generating reports that provide real time insight into how the campaign is doing . 5 lookwho sclicking has four workflows known as campaign blueprints the attract blueprint the click capture blueprint the hand off blueprint and the attract express blueprint . the attract blueprint is used with personalized urls the click capture blueprint is used with ppc advertising the handoff blueprint attracts users to the page and then transfers them to a third party website and the attract express is similar to click capture but uses other types of mass media such as television or radio to reach their audience . 6 awards edit inc. 500 327 fastest growing private companies 2009 7 inc. 500 20 fastest growing software companies 2009 7 print09 must see ems recognition for marketfire 2009 8 inc. 500 152 fastest growing private companies 2008 9 inc. 500 6 fast growing software companies 2008 9 philanthropic work edit in 2008 mindfire inc. along with hewlett packard co sponsored a coraz n project day after the 2008 dscoop annual conference in san diego . many attendees of the dscoop conference chose to stay an extra day in order to go down to tecate mexico and build a house for a needy family . 10 mindfire and hewlett packard both made contributions to pay for the materials needed to build the home . 2 notes edit a b kodak s print on demand solutions pods group and mindfireinc to bring the power of multi channel campaigns to kodak darwin authoring tool . eastman kodak company . 2007 9 20 . a b mindfireinc co sponsors with hp and dscoop the coraz n project to build homes for needy families in mexico . outputlinks . 2008 2 21 . paynich vitisia . first american corp. is on a mission to help u.s. hispanic consumers achieve the american dream via its internet site . electronic retailer magazine . 2005 07 . cal state fullerton selects mindfire emarketing to conduct key economic survey . 1 . 2002 11 09 . gmc software technology partners with mindfireinc . gmc software technology . 2007 9 20 . mindfireinc blueprint overview . image soup . pdf a b inc500 mindfireinc 2009 marketfire receives must see ems at print09 a b inc500 mindfireinc 2008 hp co sponsors coraz n s build a house in a day project for dscoop conference . graphic arts online . 2008 3 27 . retrieved from https en.wikipedia.org w index.php title mindfire inc & oldid 601798855 categories companies based in irvine californiasoftware companies based in californiahidden categories orphaned articles from february 2010all orphaned articles navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload 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