2001 founders kees eldering and henri tte ijzelenberg . headquarters groningen the netherlands number of locations groningen area served the netherlands and belgium number of employees 30 website http www.hotels.nl hotels.nl founded in 2001 is a hotel booking site for the netherlands and belgium . 1 2 3 4 5 it was founded by kees eldering and henriette ijzelenberg . 4 5 6 in april 2006 hotels.nl launched their sheep advertising campaign . 1 7 although they were not the first to utilize sheep for advertisement they were the first to do so in the netherlands . 1 the sheep were equipped with royal blue waterproof blankets with the company s logo printed on them . 1 3 8 9 the insulation on the blankets is washed in citronella to repel parasites . 2 though it brought a smile the mayor of skarsterlan bert kuiper fined the company 1 000 euros a day for violating the town s ban of highway advertisement . 1 10 thanks to the sheep in 2007 amma awarded hotels.nl for having the best media stunt of the year for 2006 . 11 in 2012 hotels.nl partnered with noordlease for customers to lease the vw up equipped with hotels.nl s logo on the side . 12 13 the website is available in dutch english french german italian polish portuguese russian spanish and swedish and is affiliated with over 2000 different hotels . 14 15 further reading edit dynamics of international advertising theoretical ad practical perspectives by barbara mueller references edit a b c d e advertiser counts on sheep to pull eyes over the wool . new york times . 2006 04 24 . retrieved nov 21 2013 . a b animal advertising around the world . pittsburgh post gazette . retrieved nov 21 2013 . dead link a b skarsterlan says advertising on sheep is baaaad . supervegan . retrieved nov 21 2013 . a b hotels.nl . olery . retrieved nov 21 2013 . a b er gebeurt iets in groningen . schaak site . retrieved nov 21 2013 . genomineerd voor de usability award 2010 hotels.nl . frank watching . retrieved nov 21 2013 . roadside sheep in middle of netherlands billboard battle . honolulu advertiser . retrieved nov 21 2013 . dutch sheep complicit in ad plot . spacing toronto . retrieved nov 21 2013 . sheepishly blanketed in billboard advertising . times beacon record . retrieved nov 21 2013 . if we start with sheep then next it s the cows and horses . . aplia econ . retrieved nov 21 2013 . amma s voor mediaonderzoek uitgereikt . mediaonderzoek . retrieved nov 21 2013 . samenwerking noordlease en hotelsnl . privelease . retrieved nov 21 2013 . priv lease nieuwe auto voor vast maandbedrag . dagblad noorden . retrieved nov 21 2013 . hotels.nl . iweb reviews . retrieved nov 21 2013 . hotels.nl . hotels combined . retrieved nov 21 2013 . retrieved from https en.wikipedia.org w index.php title hotels.nl & oldid 743792288 categories travel websiteshidden categories all articles with dead external linksarticles with dead external links from april 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 11 october 2016 at 08 49 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view