. this article is an orphan as no other articles link to it . please introduce links to this page from related articles ; try the find link tool for suggestions . january 2013 drawbridge inc. type privately held company headquarters san mateo united states 1 area served global founder s kamakshi sivaramakrishnan j ravi menon key people kamakshi sivaramakrishnan ceo devin guan cto 2 winston crawford coo 3 rahul bafna vp of product 4 brian ferrario vp marketing 5 j ravi menon founding engineer industry mobile advertising website drawbridge.com launched 2011 drawbridge is a company in the programmatic advertising industry operating out of san mateo california usa . drawbridge has built a cross device advertising platform that specializes in using machine learning to match individuals across connected devices including desktops smartphones tablets and connected tvs 6 in order to serve more relevant ads across devices . contents 1 history 2 technology 3 reception 4 financials 5 references history edit kamakshi sivaramakrishnan a former admob scientist built the technology that allowed her to pair users to devices in late 2010 and formed adsymptotic which is now known as drawbridge . 7 in 2014 the company announced support for video ads 8 and updated its analytics suite to gives marketers insights on multi touch attribution and information on their audiences across devices . 9 technology edit at a high level drawbridge probabilistically determines whether two devices are used by the same person by analyzing various events occurring on the devices and the attributes that those events yield . in other words drawbridge observes a user s activities primarily through the proxy of ads served to various devices mobile device or desktop web which gives them an id . since ids are different across all the devices a user may interact with drawbridge then computes a confidence score based on the likelihood that ids from different sources belong to the same person or identity . 10 reception edit most mainstream media outlets have been fairly receptive to drawbridge s pairing technology . 11 12 predictably technology focused media outlets have been borderline laudatory in their coverage 7 while some blogs have voiced concerns that the technology is invasive and could lead to breaches of privacy . 13 financials edit drawbridge has received funding from sequoia capital and kleiner perkins caulfield & byers . 14 in 2016 the company announced the close of its 25m series c round of financing led by sequoia capital . 15 references edit contact us . drawbridge challenges scientific community to better the accuracy of its cross device consumer graph june 18 2015 drawbridge hires apple ad executive to track users across devices the wall street journal july 13 2015 drawbridge hires former flurry exec rahul bafna mobilemarketingmagazine december 11 2013 ad tech catalyst 160000931 . html ; ylt awrtwvv2oupt2dqati3qtdmd brian ferrario finance.yahoo.com http techcrunch.com 2014 11 07 drawbridge connected tvs a b leber jessica . get ready for ads that follow you from one device to the next mit tech review december 5 2012 ha anthony . drawbridge says it now supports video in its cross device ad targeting techcrunch review april 3 2014 loechner tyler drawbridge to update analytics shines light on multi touch attribution rtblog september 3 2014 sivaramakrishnan kamakshi . 1 drawbridge white paper tracking adverts set to jump across gadgets bbc december 7 2012 dredge stuart . drawbridge aims to solve cross device ad targeting problems the guardian may 11 2012 as drawbridge rises should the regulatory portcullis be lowered telecomtv december 10 2012 drawbridge about us 2 retrieved from https en.wikipedia.org w index.php title drawbridge company & oldid 719966206 categories companies based in san mateo californiahidden categories orphaned articles from january 2013all orphaned articlesuse mdy dates from january 2014 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages add links this page was last modified on 12 may 2016 at 21 57 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view