issues . please help improve it or discuss these issues on the talk page . learn how and when to remove these template messages this article relies too much on references to primary sources . please improve this by adding secondary or tertiary sources . july 2012 learn how and when to remove this template message this article contains content that is written like an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . july 2016 learn how and when to remove this template message learn how and when to remove this template message h agen dazs company logo type subsidiary industry retail founded bronx new york 1961 ; 55 years ago 1961 founder reuben and rose mattus headquarters oakland california united states products ice cream parent general mills divisions nestl ice cream usa and canada website haagendazs.com h agen dazs h nd s is an ice cream brand established by reuben and rose mattus in the bronx new york in 1961 . starting with only three flavors vanilla chocolate and coffee the company opened its first retail store in brooklyn new york on november 15 1976 . 1 the business now has franchises throughout the united states and many other countries around the world including the united kingdom india pakistan china and brazil . 2 h agen dazs ice cream holds the distinction of being one of the few commercial ice cream brands not to use stabilizers such as guar gum xanthan gum or carrageenan . they do use corn syrup in many of their flavors such as the vanilla swiss almond according to their website . the company also produces ice cream bars ice cream cakes sorbet frozen yogurt and gelato . 3 h agen dazs locations worldwide chocolate decadence h agen dazs vivocity singapore contents 1 origin of brand name 1.1 conflict with frusen gl dj 2 product description 3 history 3.1 1910s 3.2 1950s 3.3 1980s 3.4 2000s 4 see also 5 references 6 external links origin of brand name edit reuben mattus invented the danish sounding h agen dazs as a tribute to denmark s exemplary treatment of its jews during the second world war 4 and included an outline map of denmark on early labels . the name is not danish which has neither an umlaut rather the ligature is the corresponding counterpart nor a digraph zs nor did the name have any meaning in any language before its creation . 5 mattus felt that denmark was known for its dairy products and had a positive image in the united states . 6 his daughter doris hurley reported in the 1999 pbs documentary an ice cream show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked . the reason he chose this method was so that the name would be unique and original . 7 conflict with frusen gl dj edit in 1980 h agen dazs unsuccessfully sued frusen gl dj an american ice cream maker founded that year for using similar foreign branding strategies . the phrase frusen gl dje without the acute accent is swedish for frozen delight . 8 in 1985 frusen gl dj was sold to kraft general foods . a kraft spokeswoman stated that kraft sold its frusen gl dj license to the unilever corporation in 1993 but a spokesman for unilever claimed that frusen gl dj was not part of the deal . 9 the brand has since disappeared . product description edit h agen dazs ice cream comes in several traditional flavors as well as several esoteric flavors that are specific to the brand such as vanilla swiss almond and bananas foster . it is marketed as a super premium brand it is quite dense very little air is mixed in during manufacture uses no emulsifiers or stabilizers other than egg yolks and has a high butterfat content . h agen dazs consumers are also directed to store their ice cream at 0 f 18 c a temperature substantially lower than that used for most ice creams in order to keep its intended firmness . 10 it is sold both in grocery stores and in dedicated retail outlets serving ice cream cones sundaes and so on . history edit this section may contain an excessive amount of intricate detail that may only interest a specific audience . please help by spinning off or relocating any relevant information and removing excessive detail that may be against wikipedia s inclusion policy . june 2016 learn how and when to remove this template message 1910s edit h agen dazs first store at 120 montague street brooklyn new york h agen dazs s founder reuben mattus was born in poland in 1912 to jewish parents . his father died during the first world war and his widowed mother emigrated to new york city with her two children in 1921 . 11 they joined an uncle who was in the italian lemon ice business in brooklyn . by the late 1920s the family began making ice pops and by 1929 chocolate covered ice cream bars and sandwiches under the name senator frozen products on southern boulevard in the south bronx delivering them with a horse drawn wagon to neighborhood stores in the bronx . 4 5 mattus met rose vesel who had arrived in new york with her polish jewish parents from england at age five in brownsville brooklyn . after finishing high school vesel went to work as a bookkeeper at the senator plant in 1934 and the two married in 1936 . 12 1950s edit h agen dazs store in santiago dominican republic next to chili s. the senator frozen products company was profitable but by the 1950s the large mass producers of ice cream started a price war that mattus could not fight leading to his decision to make a heavy kind of high end ice cream . in 1959 he decided to form a new ice cream company with what he thought to be a danish sounding name h agen dazs 4 a move known in the marketing industry as foreign branding . 1980s edit h agen dazs was bought by pillsbury in 1983 . general mills bought pillsbury in 2001 . 13 14 in the united states and canada h agen dazs products are produced by nestl subsidiary dreyer s which acquired the rights as part of the general mills pillsbury deal . 15 16 the brand name is still owned by general mills but is licensed to nestl in the us and canada . 2000s edit to offset increasing costs of their ingredients and the delivery of the product h agen dazs announced that in january 2009 it would be reducing the size of their ice cream cartons in the us from 16 us fl oz 470 ml to 14 us fl oz 410 ml . 17 in march 2009 they announced that they would be shrinking the 32 us fl oz 950 ml container to 28 us fl oz 830 ml . 18 in response ben & jerry s said that they would not be changing the sizes of their cartons . 17 19 in 2009 a sign that appeared to invite only foreigners to a newly opened h agen dazs in new delhi india led to complaints . the indian subsidiary removed it and apologized . 20 21 see also edit yogen fr z san francisco bay area portal new york city portal companies portal food portal references edit see sign outside that first store shown at file h agen dazs first shop.jpg . history . h agen dazs . retrieved september 25 2011 . products . h agen dazs . retrieved june 10 2010 . a b c joan nathan august 2 2012 . ice cream s jewish innovators . tablet magazine . retrieved august 7 2012 . a b dennis hevesi december 1 2006 . rose mattus 90 co creator of h agen dazs ice cream dies . the new york times . retrieved august 7 2012 . haagen dazs whips up japan gains with tailor blended ice cream . the daily yomiuri . tokyo . august 16 2004 . p. 1 . an ice cream show 1999 . the new york times . retrieved june 10 2010 . trade dress protection for advertising campaigns . hall dickler kent goldstein & wood llp . retrieved 2011 04 06 . whatever happened to ... frusen gladje the christian science monitor september 28 2000 h agen dazs official website frequently asked questions bobbie stein august 17 1981 . reuben mattus scooped the competition with his pricey and nonsense named haagen dazs . people magazine . retrieved august 7 2012 . stephen miller december 1 2006 . rose mattus 90 co founder of h agen dazs . the new york sun . retrieved august 7 2012 . barboza david july 18 2000 . general mills pillsbury deal includes culture and history . the new york times . reuters . p. c. 2 . retrieved june 10 2010 . news summary . the new york times . october 24 2001 . p. c. 1 . retrieved june 10 2010 . nestl takes over dreyer s . san francisco business times . june 25 2003 . retrieved june 10 2010 . haagen dazs scooped up . cnnmoney.com . december 26 2001 . retrieved june 10 2010 . a b york emily bryson march 9 2009 . ben and jerry s calls out haagen dazs on shrinkage . advertising age . retrieved june 10 2010 . our new h agen dazs cartons . h agen dazs . retrieved june 10 2010 . partysugar march 10 2010 . ben and jerry s vs. haagen dazs a pint sized battle . yumsugar . retrieved june 10 2010 . dasgupta reshmi r. december 17 2009 . no indians allowed ; haagen dazs says wrong choice of words . the times of india . retrieved june 11 2010 . angre ketki ; sharma manu december 17 2009 . haagen dazs ad offends delhi . ndtv . retrieved june 10 2010 . external links edit official website which includes links to their stores worldwide . v t e general mills historical figures cadwallader c. washburn charles alfred pillsbury james ford bell william de la barre adelaide hawley cumming cereals boo berry cheerios chex cinnamon toast crunch cocoa puffs cookie crisp count chocula franken berry french toast crunch golden grahams honey nut cheerios honey nut clusters kaboom kix lucky charms nesquik oatmeal crisp reese s puffs total trix wheaties brands betty crocker green giant hamburger helper old el paso progresso totino s wanchai ferry pillsbury jus rol pillsbury toaster strudel snacks bugles chex mix fruit by the foot fruit gushers fruit roll ups gardetto s nature valley shark bites dairy go gurt h agen dazs libert yoplait baking betty crocker bisquick gold medal flour natural and organic annie s homegrown cascadian farms food should taste good l rabar former colombo yogurt pet inc. squeezit other betty crocker kitchens cereal partners worldwide the general mills radio adventure theater mill city museum pillsbury bake off pillsbury doughboy key innovations dsv alvin hazard analysis and critical control points project strato lab skyhook balloon space food v t e nestl brands appliances babynes dolce gusto nescaf alegria nescaf barista nespresso special.t baby nutrition babynes cerelac gerber graduates mucilon naturnes nestum nidal brand nido p tit baking libby s pumpkin toll house bottled water arrowhead buxton contrex deer park h par ice mountain ozarka panna perrier poland spring pure life qu zac san pellegrino vittel zephyrhills cereals cheerios1 chocapic chokella cini minis clusters cocoa crisp1 cookie crisp1 corn flakes country corn flakes curiously cinnamon fitness fitness fibra gold flakes golden grahams1 golden nuggets honey gold honey stars koko krunch la lechera flakes lion cereal lucky charms1 milo cereal