type franchise traded as jse fbr industry food and beverage genre take aways and diners founded 1960 s founder george halamandres headquarters midrand south africa number of locations 525 area served africa products fast food revenue zar 22 billion net income zar 1.23 billion parent famous brands ltd website steers.co.za steers has become one of south africa s most recognizable quick service restaurant brands . the company is well known for serving flame grilled burgers made from 100 % pure beef and handmade chips . other menu items include chicken burgers ribs and hero rolls as well as ice creams and milkshakes . 1 contents 1 history 2 franchise 3 achievements 4 slogans 5 countries with steers restaurants 6 see also 7 references 8 external links history edit steers founder george halamandaris introduced the first steakhouse concept to south africa after spending time in the united states . 2 the name steers evolved over the years from a variety of names starting with golden spur then seven steer followed by branded steer and longhorn steer . 3 the first ever steers store was opened in 1970 by george s son john halamandaris in jeppe johannesburg . john later joined forces with his four cousins panagiotis theofanis periklis and charalambous halamandaris . the early 80s saw the opening of a fourth steers in sandton city which attracted interest from would be franchisees . the other stores included yeoville and bellevue with a central kitchen in johannesburg . 2 in the late 80s the comitis family who owned the steers rights in the western cape continued to grow the brand throughout southern africa . after decades of growth steers became the most prominent fast food company in southern africa and the comitis family sold their shares back to the famous brands parent company . franchise edit in 1983 steers launched a new franchise programme . the owners placed a single advertisement in a local newspaper inviting franchisees to apply and since then steers has never had a shortage of prospective franchisees seeking to buy into the franchise . within two years there were more than 15 outlets opened and this number grew to 250 stores ten years later . by the end of the 90s steers started expanding beyond south africa s borders with outlets in swaziland botswana zimbabwe kenya mauritius zambia tanzania and ivory coast . there are over 500 franchises across south africa and africa . a steers restaurant opened on lavender hill battersea london uk in late july 2013 . 2 4 achievements edit for 17 years in a row steers has been recognized by well known johannesburg listing magazine leisure options for serving the best hamburger in the qsr industry . steers has also won best chips for 13 years running . 5 steers holdings limited was later renamed famous brands limited . slogans edit flame grilled it just tastes better current real burgers real food made real good countries with steers restaurants edit south africa countries with steers restaurants angola botswana ivory coast kenya lesotho malawi mauritius mozambique namibia nigeria south africa sudan swaziland tanzania united arab emirates united kingdom zambia zimbabwe see also edit list of restaurants in south africa south africa portal food portal references edit steers . steers . retrieved 2013 08 03 . a b c entrepreneur magazine steers george halamandaris print . entrepreneurmag.co.za . 2011 12 14 . retrieved 2013 08 03 . http www.superbrands.com za pdfs steers.pdf a new flame in town . aboutmygeneration.com . 2013 06 27 . retrieved 2013 08 03 . 1 dead link external links edit official website facebook group list of steers restaurants in south africa famous brands official website retrieved from https en.wikipedia.org w index.php title steers & oldid 739081901 categories fast food hamburger restaurantsfast food franchisesfast food chains of south africarestaurants in south africacompanies based in johannesburgsouth african brandshidden categories all articles with dead external linksarticles with dead external links from august 2013 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages afrikaansfran aiskiswahili edit links this page was last modified on 12 september 2016 at 17 56 . text is available under the creative commons attribution sharealike license ; 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