northern ireland potato crisp manufacturer see tayto northern ireland . tayto crisps industry potato crisps founded 1954 headquarters ashbourne county meath ireland area served ireland owner largo foods website http www.taytocrisps.ie tayto crisps is an irish crisps and popcorn manufacturer founded by joe murphy in 1954 . 1 tayto invented the first flavoured crisp production process . 2 tayto crisps are a cultural phenomenon in ireland 3 and tayto is used by most people in ireland as a metonym for crisps . 4 in november 2010 tayto opened their own theme park called tayto park near ashbourne county meath . 5 contents 1 ownership 2 brands 3 marketing 4 tayto park 5 legal action 6 references 7 external links ownership edit the company tayto is currently owned by largo foods . it was previously owned by cantrell and cochrane and was based in coolock county dublin until their factory was closed in september 2005 when production was outsourced to largo . largo agreed to purchase the brand from c & c in may 2006 for 62.3 million . 6 brands edit tayto crisps come in several flavours cheese & onion salt & vinegar smokey bacon prawn cocktail and the limited edition flavour tex mex . 7 in the early 2000s the company targeted the healthy eating market with its low salt low fat crisps originally branded as honest . 8 tayto currently refers to this range as the happy & healthy range . 9 tayto crisps pack with an irish gaelic inscription tayto also produce a number of other ranges of products 7 nuts and popcorn range popcorn pleasure salted peanuts dry roasted peanuts bacon fries snacks range chickatees snax mighty munch chipsticks ketchips waffles wheelies jonny onion rings snaps happy and healthy range treble crunch farmhouse cheddar & spring onion treble crunch sour cream & onion velvet crunch sharing range bistro cheese & onion bistro caribbean chutney occasions thai sweet chilli occasions mature cheddar cheese & red onion occasions tortillas nacho cheese occasions tortilla original cool marketing edit tayto have used their mascot mr. tayto in a number of marketing campaigns . in the 2007 irish general election tayto ran an advertising campaign with mr. tayto as a fake election candidate . 10 tayto have claimed that the number of spoiled votes in the carlow kilkenny constituency indicate that some actually voted for their mascot but this is purely speculative . 11 tayto were fined during the campaign for littering due to their fake election posters being posted in public places . 12 in 2009 tayto ltd. published the man inside the jacket a fictional autobiography of mr tayto written by maia dunphy ciaran morrison and mick o hara . tayto indicated that a percentage of the cover price would go to irish charity aware . tayto park edit main article tayto park in november 2010 tayto opened a theme park tayto park in ashbourne county meath . 5 legal action edit in 2006 tayto tried to compel irish band toasted heretic to destroy all copies of their album now in new nostalgia flavour which featured an image based on the trademarked mr tayto icon 13 although the image had been used since 1988 on toasted heretic s cassette album songs for swinging celibates . 14 references edit 1 archived october 5 2010 at the wayback machine . obituary joe spud murphy . the daily telegraph . london . 5 november 2001 . retrieved 8 january 2011 . two packets of tayto and a bottle of tk ... the irish times . 6 june 2009 . muldoon molly 19 january 2011 . irishcentral s top irish food products . irishcentral . retrieved 14 november 2012 . a b casey ann . opening of tayto park near ashbourne brings 85 jobs . the meath chronicle . celtic media group . retrieved 13 december 2011 . c & c group says to sell tayto crisps to largo food for 62.3 mln eur . forbes . 7 may 2006 . dead link a b 2 archived september 18 2010 at the wayback machine . 3 archived march 18 2007 at the wayback machine . 4 archived august 17 2010 at the wayback machine . tayto are mass littering the whole country damien mulley . mulley.net . 2007 05 09 . retrieved 2012 10 25 . 5 archived june 11 2008 at the wayback machine . published on wednesday 6 june 2007 13 23 2007 06 06 . don t fine me urges willie over his posters by anne sheridan local limerick leader . limerickleader.ie . retrieved 2012 10 25 . toasted heretic in battle with tayto . hotpress.com . retrieved 2012 10 25 . toasted heretic original official website . archived from the original on 2003 12 07 . retrieved 2010 04 18 . external links edit tayto mr tayto s site retrieved from https en.wikipedia.org w index.php title tayto republic of ireland & oldid 743280166 categories brand name snack foodscompanies established in 1954food and drink companies of irelandirish brandshidden categories articles with wayback machine linksall articles with dead external linksarticles with dead external links from april 2012 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutschfran aisscots edit links this page was last modified on 8 october 2016 at 23 22 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view