private industry design firm consulting innovation strategy industrial design interaction design software engineering founded 1969 1969 founder hartmut esslinger headquarters san francisco california united states area served worldwide key people harry west chief executive officer hans neubert chief creative officer owner kohlberg kravis roberts number of employees 600 2014 parent aricent website http www.frogdesign.com frog styled as frog is a global design and strategy firm founded in 1969 by industrial designer hartmut esslinger in mutlangen germany as esslinger design . 1 soon after it moved to altensteig germany and then to palo alto california and ultimately to its current headquarters in san francisco california . the name was changed to frogdesign in 1982 the name apparently originating from an acronym for esslinger s home country the federal republic of germany then to frog design in 2000 and finally to frog in 2011 . contents 1 evolution 2 designs and clients 3 corporate 4 see also 5 references 6 external links evolution edit originally geared towards industrial design frog has expanded its capabilities and is now a global product strategy and design firm . many of its designs are of consumer electronics and computers . in august 2004 the company announced that flextronics international a large electronics manufacturing services provider was taking an equity stake in the company a deal characterized by some commentators as essentially an acquisition . flextronics ceo michael marks in a march 2005 businessweek article said that flex was going to integrate their san jose based industrial design group with frog . 2 the company is now a unit of aricent formerly flextronics software which in turn is controlled by investment firm kohlberg kravis roberts . many of today s design leaders started at frog including herbie pfeifer paul montgomery tylor garland steven skov holt anaal udaybabu jon guerra gadi amit ross lovegrove tucker viemeister and yves b har . citation needed designs and clients edit first designs were for wega in 1969 a german radio and television manufacturer later acquired by sony . frog continued to work for sony and designed the trinitron television receiver in 1975 . their first designs for computer manufacturers were for proprietary systems by ctm computertechnik m ller in 1970 and diehl data systems in 1979 . more prominent are the designs for apple computer starting with the case of the portable apple iic introducing the snow white design language used by apple during 1984 1990 and continuing with several macintosh models . 3 the firm designed sun s sparcstations in 1989 4 and the next computer in 1987 . 5 more recently frog has worked for clients such as sap general electric microsoft siemens intel lufthansa hewlett packard and unicef . 6 corporate edit the company has over 600 employees worldwide with offices and clients across the globe . in the us frog has offices in san francisco austin new york city seattle and boston ; in europe munich milan amsterdam and london ; in asia shanghai and singapore ; and in australia sydney . 7 see also edit apple industrial design group doreen lorenzo frog s former president mark rolston designer frog s former chief creative officer references edit hartmut esslinger 27 may 2009 . a fine line how design strategies are shaping the future of business . john wiley & sons . pp. 4 . isbn 978 0 470 50041 5 . retrieved 4 march 2013 . online extra design is a commodity luke dormehl 2 august 2012 . the apple revolution steve jobs the counterculture and how the crazy ones took over the world . random house . pp. 288 . isbn 978 1 4481 3136 5 . retrieved 4 march 2013 . david bramston 25 november 2008 . basics product design 01 idea searching . ava publishing . pp. 89 . isbn 978 2 940373 76 5 . retrieved 4 march 2013 . owen w. linzmayer 2004 . apple confidential 2.0 the definitive story of the world s most colorful company . no starch press . pp. 209 . isbn 978 1 59327 010 0 . retrieved 4 march 2013 . http www.frogdesign.com work http www.frogdesign.com external links edit www.frogdesign.com frog design english mp3 link taking your design to the next level podcast interview of frog s luke williams with creativexpert . v t e kohlberg kravis roberts founders jerome kohlberg jr. henry kravis george r. roberts selected current investments academy sports outdoors alliance boots aricent group avago biomet bharti enterprises capsugel cicc caf coffee day colonial pipeline del monte foods dollar general eastman kodak el paso corp. energy future holdings first data harman international industries hospital corporation of america kion group laureate education legg mason legrand magma fincorp maxeda nielsen holdings northgate information solutions nxp semiconductors oriental brewery pets at home prosiebensat .1 media sealy corporation seven west media sungard tdc a s toys r us us foods visma wild yageo zhone technologies category california portal companies portal design portal germany portal retrieved from https en.wikipedia.org w index.php title frog design inc. & oldid 744273087 categories industrial design firmsdesign companies of the united statescompanies based in san franciscodesign companies established in 19691969 establishments in germanykohlberg kravis roberts companieshidden categories all articles with unsourced statementsarticles with unsourced statements from december 2015 navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages deutscheuskara svenska edit links this page was last modified on 14 october 2016 at 06 06 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view