an advertisement . please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view . march 2013 learn how and when to remove this template message aurasma industry augmented reality founded may 5 2011 ; 5 years ago 2011 05 05 as aurasma lite headquarters dual hq in london uk and san francisco u.s. website aurasma.com aurasma is hp autonomy s augmented reality platform . it is available as an sdk or as a free app for ios and android mobile devices . aurasma s image recognition technology uses a smartphone s or tablet s camera to recognize real world images and then overlay media on top of them in the form of animations videos 3d models and web pages . contents 1 history 2 industry awards and views 3 see also 4 references 5 external links history edit aurasma s augmented reality technology was created in cambridge by software company autonomy and first demonstrated publicly in early 2011 at miptv in cannes by matt mills . on may 5 2011 aurasma lite was launched as an application for iphone and a version for android followed on june 10 2011 . 1 in addition to aurasma s own mobile app this augmented reality technology has also been integrated into thousands of other smartphone and tablet applications the first being created for the 2011 j. j. abrams film super 8 . 2 in december 2012 the aurasma mobile maicra was updated and lite was dropped from its name . the update included new features and an improved user interface . users now follow content created by others much like how twitter works . since its launch aurasma has powered more than 2 000 apps and worked with 20 000 partners operating in over 100 countries . among the many recognizable publishers and brands using aurasma are conde nast universal pictures marvel entertainment elizabeth arden telefonica tesco maybelline news international forever 21 kentucky fried chicken gq nbcuniversal the toronto raptors and tottenham hotspur f.c. . 3 industry awards and views edit in 2011 aurasma presented by matt mills won demo s demogod and people s choice awards . at ces in 2012 aurasma won cnet s best of ces finalist award . aurasma won two awards at the 2012 ar summit awards including best ar app award and best overall ar award . at the 2012 international brand video awards aurasma won award for technical innovation . aurasma powered apps also earned some awards including marvel s win of the 2012 mobile excellence award best app for entertainment for its marvel ar mobile app . in 2013 jonathan margolis of the financial times described aurasma as ambitious but staggeringly useless . 4 see also edit augmented reality references edit iphone app augments reality with auras . discovery news . may 26 2011 . futuristic super 8 ads remind us of minority report . pc world . http www.aurasma.com partners oakley airwave gadgets how to spend it . financial times . april 6 2013 . external links edit aurasma website retrieved from https en.wikipedia.org w index.php title aurasma & oldid 743085436 categories augmented realityhidden categories articles with a promotional tone from march 2013all articles with a promotional tone navigation menu personal tools not logged intalkcontributionscreate accountlog in namespaces article talk variants views read edit view history more search navigation main pagecontentsfeatured contentcurrent eventsrandom articledonate to wikipediawikipedia store interaction helpabout wikipediacommunity portalrecent changescontact page tools what links hererelated changesupload filespecial pagespermanent linkpage informationwikidata itemcite this page print export create a bookdownload as pdfprintable version languages edit links this page was last modified on 7 october 2016 at 18 29 . text is available under the creative commons attribution sharealike license ; additional terms may apply . by using this site you agree to the terms of use and privacy policy . wikipedia is a registered trademark of the wikimedia foundation inc. a non profit organization . privacy policy about wikipedia disclaimers contact wikipedia developers cookie statement mobile view