genetic makeup . see what navicor is made of we get cancer combine unmatched clinical experience with market moving creative to the right oncology treatments into the hands of those fighting by creating meaningful brands that change lives . learn more illuminating immuno oncology the importance of simplifying a complex message in a crowded space . see how we did it learn more about navicor integrated marketing communications agency with oncology at our core feature4 oncology focused navicor is a team of oncology experts distinguished clinicians and award winning creative professionals dedicated to improving patients lives by successfully launching and maintaining oncology brands . feature3 launch experience we have unmatched experience in transforming your developments into commercial realities . with over 12 launches in nine years we understand how to prep an orphan disease market negotiate opdp reviews and navigate accelerated filings . feature2 creative flair while oncology is highly scientific that doesn t mean your brand communications should be clinical white papers . we use some of the best creative strategies to ensure your brand s message is received . and our industry recognizes our efforts honoring us with trophies from some of the most prestigious award shows . feature1 full service we know how important it is to you that your agency doesn t outsource all or part of its services . when we say full service we mean it . our in house production from traditional sales tools to interactive sales aids websites and videos keeps cost low and quality high . the oncology agency at navicor oncology is more than a therapeutic category it s personal . our team of oncology marketing experts is driven to help clinicians and patients better understand the motivating benefits of our clients life saving therapies . see our story the work all campaignsbrandingdigitaldisease awarenesstraffic building ofirmev digital iva for ms surface right tool for the job although many companies are using the ipad as their iva platform cadence wanted to overcome a huge obstacle most companies face sales reps also needing a laptop . we offered to be the first to work with microsoft to develop an iva platform for the surface the only platform that could truly replace both devices . now the reps can fully integrate their detailing call reporting and internal operations . the utilization of the platform is much higher with the metrics to prove it . ofirmev digital iva for ms surface adcetris convention traffic builders draw attention and keep them engaged for years we have been driving traffic and grabbing attention for seattle genetics . it started with an 8 foot adc made of 85 000 lego bricks that captured the attention of not only convention goers but also the wall street journal . most recently we produced a kinetic ball machine that wowed everyone at the convention . according to surveys the average time spent in the seattle genetics booth was 4 42 ; the next closest was onyx at 2 13 . more important the traffic builder generated conversation and tweets from some of the most followed oncology experts with over 45 000 potential brand impressions . adcetris convention traffic builders zaltrap campaign development leveraging a fundamental understanding many oncologists understand that over time tumor biology will change and eventually cancer will become resistant to existing therapies . zaltrap is an antiangiogenic agent that targets additional angiogenic factors that are upregulated . we simply asked the question to remind clinicians of what they already knew shouldn t you consider changing your therapeutic approach when the tumor evolves zaltrap campaign development prosigna responsive website designing for the future as the first in oncology to leverage responsive design prosigna developed a website that communicated its innovative corporate culture while maintaining enough flexibility to accommodate frequent updates without putting a strain on the company s budget . http prosigna.com prosigna responsive website velcade campaign development advancing beyond the data velcade had exciting new data being released five year survival . however when the target product profile was shared with hematologists they appeared underwhelmed . many already believed that velcade offered long term survival . what they needed was a reminder why these data were meaningful . we leveraged that insight and recommended an emotional message vs a clinical one . the campaign showcases portraits of elderlies highlighting their wrinkles . rather than blemishes these wrinkles are considered lifelines trophies awarded to those who love and laugh often . just as every patient has a story every wrinkle captures another moment well lived . velcade campaign development adcetris campaign development a ct scan like no other because adcetris delivers unprecedented response rates our campaign leveraged ct scans in a way physicians had never seen before . highlighting patients living their lives as a result of a clean ct scan brings the adcetris response to life . adcetris campaign development communi k convention traffic builder making connections that matter through emotive research our behavioral psychologist uncovered a key insight that hcps felt the market leader had a monopoly and therefore treated the community like a business . by creating a platform that allowed hcps to voice their opinions share their concerns and request information we were able to differentiate and quickly engage with the market . you talk . we listen . patients win . became our rallying cry . the booth became an iconic living room as if to say come on in welcome to our home . communi k convention traffic builder ethyol campaign development transforming treatment into a moral obligation ethyol was the only radioprotectant available . but it wasn t an easy drug to administer ; it was often considered supportive care that required its own supportive care . with the proper preparation most if not all of the complications subside . once we aided in administration protocol development we then reminded clinicians of the desolation xerostomia causes . next we reminded them that ethyol must be used before it is too late . protect all you can while you can . ethyol campaign development clovis disease ed changing the face of therapy in the treatment of egfr mutation positive nsclc rash and other skin toxicities are well established side effects of tkis . this ad communicates the commitment clovis has to exploring new approaches in egfr therapy to advance the fight against nsclc . clovis disease ed omontys product branding differentiating in the face of noninferiority the one clear difference between omontys and the market leader was the dosing schedule once monthly vs three times weekly . key emotive insights from anemia managers revealed that the frequency of administration cut into time spent interacting with patients . oftentimes they felt more like taskmasters than nurses . we positioned the once monthly dosing schedule of omontys as a way to reduce the burden of anemia management for these dedicated hcps . omontys product branding medimmune disease awareness campaign understanding the sequelae of disease in many cases data for a treatment do not fully explain all the benefits to prescribing the drug . a prime example is ethyol proven to reduce moderate to severe xerostomia . unfortunately the on label brand discussion could not cover the consequences of xerostomia . running parallel with the brand campaign we developed a disease education platform to inform hcps about just how debilitating xerostomia is for patients . medimmune disease awareness campaign sunesis disease ed evolving therapy for decades no new therapies have been introduced for the treatment of relapsed or refractory aml . leveraging the icon of a dinosaur we communicate that sunesis is committed to evolving better options and hopes to bring solutions to market in the future . sunesis disease ed over 70 awards in the last two years including med ad news agency of the year in a market that measures success by prescription data usage trends and attitudinal shifts our award winning creative helps our clients achieve their goals and look awfully good doing it . you re in good company . meet just some of the clients who chose navicor . leadership dave querry president always learn and study the science . the more we know the more sound our recommendations . dq is all about meeting the intellectual challenge of oncology marketing the ideal account strategist has a deep understanding of and appreciation for the sciences and a flexible communication style that connects with people and builds partnerships . as president he oversees the day to day business of navicor providing leadership maintaining strong client relationships and managing profitability growth strategies . what we do is important not just from the standpoint of making scientific progress in the area of oncology dave says . we re also educating physicians so that they thoroughly understand the product benefits and ensure patients get the most appropriate therapy . dave s 20 years in pharma include sales marketing and leadership positions with abbott laboratories roxane laboratories shire and gsw worldwide . on the flip side this great medical mind loves to drive trucks and forklifts and he maintains he can build a progressive draw die . we googled it . it looks complicated . contact dave marvin j. bowe iii executive creative director managing director philadelphia office avoid doing good work good is the enemy of great . for the last 20 years marvin has led teams that built some of the largest brands in oncology by producing attention getting campaigns telling compelling moa stories leveraging novel technologies and driving traffic at major congresses . it s important to me that marketing oncology products is done right says marvin . not everyone who works within healthcare marketing can or should work on oncology product promotion . marvin currently leads the philadelphia office as executive creative director and managing director . this philadelphia native who has been with navicor since its beginning is cultivating an east coast agency with a midwestern heart witnessing navicor mature into what it has become is hard to put into words he says . knowing we are uniquely qualified to build a brand that will get used appropriately and ultimately change outcomes for patients is a great feeling . contact marvin leann duncan miller vp resource management you know how every great team has that one person who keeps everybody on track meet ours . as head of our resource management department leann keeps the navicor machine running by regulating resources processes and quality control . she supports our clients with more than 22 years of experience including time on the manufacturing side of the business where she focused on continuous improvement statistical process control and customer service . contact leann rich d ginto executive creative director managing director columbus office don t design the page ; design the reaction to the page . everything else will fall right into place . rich drives the creative engine at navicor having built pharmaceutical brands and campaigns for more than 25 years as founder of persuasive communications inc. and senior vice president and creative director for the hal lewis group in philadelphia . i grew up drawing on the walls of my bedroom he says . since then i ve found creative possibilities in just about every aspect of my life . today rich s creative work has evolved into building acoustic guitars exploring the beauty of coral reefs and creating meaningful brands and educational content that empower clinicians in the battle against cancer . lucky for him navicor encourages drawing all over the whiteboard covered walls . contact rich contact let s make this happen . potential partners when specialty products meet intellectual passion amazing things happen . if you share our passion we want to partner with you to build brands and change lives . contact us careers are you an advertising star do you share our passion for making a difference in the lives of patients living with cancer maybe you should work here . e mail us your