offices in new york austin atlanta chicago dallas los angeles & indianapolis . the art & scienceof branding . tm the art & science of branding . sme is a creative agency with offices in new york austin atlanta chicago dallas los angeles & indianapolis . the most trusted branding firm in sports entertainment and higher education . assessment research strategy positioning identity messaging social media web events media planning advertising video production consulting about . the most trusted branding firm in sports entertainment and higher education . assessment research strategy positioning identity messaging social media digital events media planning advertising video production consulting work art is an expression that inspires . science is the method for success . acc america s cup the battery atlanta brown jordan destination braves dick clark productions the energy project kentucky derby la galaxy learfield lpga manhattan college miami marlins pac 12 rock & roll hall of fame ufc university of louisville brands evoke feelings . those feelings cause action . this is how it works . 1 . think what is the brand who are its people how is it different 2 . create express identity through ideas language and design . 3 . engage compel investment through emotional connections and strategic campaigns . win the heart . brands evoke feelings . those feelings cause action . this is how it works . 1 . think what is the brand who are its people how is it different 2 . create express identity through ideas language and design . 3 . engage compel investment through emotional connections and strategic campaigns . team a group of driven success oriented professionals seeking one goal excellence in all we do . ed o hara president & chief creative officer vision greg economou chairman sme advisory board lidia goldsmith general counsel n. vinson lee executive vice president conor o flaherty director brand strategy & development brandon cabassa senior designer anna sokol digital designer alex kurr designer jon hans client services manager laura lugo operations manager connect sme inc. 298 5th ave 5th floor new york ny 10001 212.924.5700 connect smebranding.com 2016 sme inc. a learfield company . all rights reserved .