st new york ny 10001 646 336 6028 innovation is the most powerful form of marketing . your custom text here about clients case studies kate spade gatorade g series domino s pizza news & press talent contact redscout is a brand strategy and innovation agency dedicated to transforming the futures of ambitious brands and businesses.learn more contact us for additional case studies kate spadewith founder kate spade no longer at the helm the design team was relying on history and retailer demands as a guide to create new collections . by digging deep to find the true fantasy of the brand and answering real and relevant consumer needs we helped to set a new course for the brand . gatoradegatorade invented the sports drink . but after 40 years the sports drink category is packed with me too competitors stealing share . we helped gatorade find their competitive edge again by meeting the evolving needs of serious athletes . domino show do we improve sales for a product that is in three declining categories consumers just weren t all that enthralled with pizza anymore were ordering less delivery and even the dinner occasion had seen a sharp decline in favor of snacking and late night eating . latest from redscout oxo s redscout designed perfect cut dispenser takes the tangle out of twine . get yours today redscout developed the visual identity for the retail lab an innovative new program launched by the cfda and cadillac . learn more . our recent salon series event in new york explored the intersection of neuroscience and brand with author daryl weber . read our recap here . scout oz woloshyn calls for a new social contract to be forged between brands and consumers that tie into failure trust innovation . read on the drum . we went scouting at the electronic entertainment expo in la to learn the latest gaming trends and innovations . read our recap here . our inspiring client britt dougherty and her team at millercoors are working to humanize beer . read more on digiday . you must select a collection to display . 2015 redscout all rights reserved . linkedin . twitter . instagram . facebook . google