work services people news contact the empowered challenger embrace your challenger ability the power of belief slingshot embrace your challenger ability embrace yourchallenger ability . scroll down embrace your challenger ability embrace yourchallenger ability . challengers are not simply chasingnumber one in their category . they migrate culture . change the vernacular . turn predictability inside out . in essence a challenger brand does not just break the rules . they change the game.competition goes beyond competitors . obstacles are sometimes more detrimental . everything must be considered during your brand s development if you want to become what we call an empowered challenger . in other words being the challenger that succeeds . the power of belief never underestimate the power of belief.belief is the first step to bringing out your challenger within . belief in why you do what you do . belief determines your business goal and helps you avoid obstacles . belief exudes a persona that evolves customers into advocates . when they believe what you believe you can t be defeated . scroll down the power of belief never underestimate the power of belief.belief is the first step to bringing out your challenger within . belief in why you do what you do . belief determines your business goal and helps you avoid obstacles . belief exudes a persona that evolves customers into advocates . when they believe what you believe you can t be defeated . slingshot be the one with the slingshot . the most legendary challenger was a little guy named david . he picked up five stones to battle goliath . here are five stones to battle your giant . empowered challengers have multiple personalities . they need them . they fight on multiple fronts . scroll down slingshot be the one with the slingshot . the most legendary challenger was a little guy named david . he picked up five stones to battle goliath . here are five stones to battle your giant . empowered challengers have multiple personalities . they need them . they fight on multiple fronts . which challenger personalities do you have personalities aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment lightning rod charismatic attraction think lady gaga . it wasn t just about wearing a dress made of meat . it was about doing the unexpected . love her or hate her you never forget her . aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment heretical redefining perspective amazon and virgin are examples of challengers that don t want to change the rules . they want to change the game . they look over the horizon and discover what people will need in the future and bring it to them ahead of schedule . aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment foster rejection niche this challenger personality is about resisting the masses in order to attract the most ardent fans . think united colors of benetton or birds barbershop . aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment compulsive servitude over deliver fedex changed the way we send things . w hotels learns the smallest desires of its guests so they can be granted without request . these iconic brands were built on over delivering to the extent that it became the definition of their brands . aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment aug 25 2015 ines morel comment constant evolution category neutral companies that are inventors at heart look for ways to demonstrate their core values in new product categories . this has led apple to create watches and shinola to make bikes . aug 25 2015 ines morel comment aug 25 2015 ines morel comment see our work top stay in touch sign up to get news and updates from door number 3 straight to your inbox . email address name name first name last name thank you t. 1 512.391.1773 f. 1 512.391.1926910 west ave. 1 austin texas 78701 copyright door number 3 . all rights reserved .