dohow we thinkwhat clients saythe workby industryby clientby mediacase studies4d program samplesthe peoplecareersconnectnews exceptional brand management for a digital worldexceptional is the rulenot long ago i was having dinner with the marketing director of a firm that plan b works with when he asked me to guess why he had been pushing so much work our way lately . morenot long ago i was having dinner with the marketing director of a firm that plan b works with when he asked me to guess why he had been pushing so much work our way lately.i thought back on our many recent successes a huge repositioning rebranding effort website redesign refreshed trade show presence interactive sales app and all new selling style and i offered my diplomatic assessment i think it s because our team is genuinely excited about your business and your brand and we re really committed to your success . well that s pretty close he said . want to know why thechairman thinks it is he invited with a smirk . i wasn t sure about the tone of pretty close but took the bait anyway . of course i said what does he think well he continued dan told me plan b s people are exceptional . they all seem to give a big shit about everything . it s taken me 30 years to feel that way about an advertising agency . i don t know where they find them but every person on the plan b crew is a unicorn . exceptional people . i was generally correct in my assessment of the value plan b represented to dan and the company he founded but my words lacked the concise clarity of his bold statement . the marketing director went on to reminisce about our original pitch meeting when we presented to his boss a daringly brutal assessment of their current marketing efforts ignoring their rfp s suggestions on what not to address and instead doing what we knew was right . we won the business that day before any other agency had presented precisely because we d so powerfully demonstrated that we gave a shit about their brand and business not the presentation guard rails.in life business and marketing in particular we re prone to ignoring our gut instincts . and we avoid giving a shit let s call it g.a.s. because there s no way to quantify value or bill for it . we too often settle for good enough instead of striving for exceptional because if we play it safe we can avoid the potential boat rocking repercussions of standing in our clients shoes and taking on the burdens of what s really keeping them awake at night . and sure there are many areas where we still lean on deep data to guide us but creating a work environment and instilling a professional ethic whereby employees are not only encouraged but expected to g.a.s. has driven plan b and our clients to far more powerful insights more stunning solutions and more roi success stories than by any other combination of management theories industry best practices or data derived directives.so that s where it all begins with plan b a bold alternative to the reactive paid best friend service style that seems to drive most of today s advertising agency world . we re an ad agency partner who believes that exceptional should be the rule . we re authentic entrepreneurial ad industry zealots who never read the script about how this business is supposed to work . our account service staff planners strategists technologists creatives videographers okay everyone are in this because we love it . because we live it . and when others insist it can t be done that fast we say let s get started . so when framing your needs in a marketing partner or your approach to evaluating an agency s true value and capabilities consider chairman dan s assessment as a more reliable metric . because when your budget realities don t match your current ad agency s expectations or their strategic insights and creative solutions fall short of yours there s simply no substitute for a partner you know will always g.a.s. clay cooper partner director of client services text 312 989 9698 email clay planbadvertising.com while the account is true the names have been changed to preserve the anonymity of the parties involved.meet our teamwe re a carefully cultivated team of infinitely curious and imaginative problem solvers young at heart and with decades of proven success . learn morecheck out our work play videowe don t just know cars . we race them.we believe that cost efficiency and high performance don t have to be mutually exclusive . our race ready 500 custom built beater is proof of that philosophy . find out moreareas of expertisewe ve developed institutional expertise in a variety of industries and categories giving us the ability to specialize in a number of practice areas . automotivefrom making timely connections with handraisers to conquesting to integrated loyalty programs our crm program design and systems management and passionate creative drive quality leads brand preference and long term customer loyalty . learn more financialour deep roots in financial marketing deliver a practiced understanding of the perspectives of the myriad stakeholders you must engage . from regulatory legal and internal strategists to partners clients and commercial customers our history of innovative financial services marketing helps us to quickly leverage your brand s most relevant benefits drive customer engagement and instill value driven brand preference . learn more fitnessunderstanding the perspectives of internal sales groups r & d engineering as well as distributors franchisees retail buyers and the consumer purchase cycle allows us to uncover the key insights that lead to high stimulus programs that drive sales membership brand distinction and preference . learn more retailconverting shoppers into buyers and buyers into brand advocates by delivering uniquely crafted messaging across multiple touch points from narrowcast to pop to e commerce to community management to mobile marketing we re experts at effectively communicating the brand promise when the customer is most engaged . learn more healthcaremeeting the challenges of today s complex healthcare environment requires an agency partner with a full perspective . understanding the vantage point of providers suppliers and partners from pharma to devices to systems to finance allows us to leverage your brand s most relevant advantages to drive sales and brand preference . learn more manufacturingto compete in today s complex global manufacturing marketplace you need a proven manufacturing marketing specialist . plan b brings a market tested instinct for developing integrated marketing initiatives that quickly generate and nurture targeted leads shrink sales closing rates and engender loyalty . learn more hear from our b elieversdon t take our word for it . see why our clients think b a.brennon bynumkeiser fitness equipmentbrennon bynum director of marketing for keiser corporation describes the power of partnership and the passion plan b brings to the client agency relationship . view more testimonials keiser fitness equipment milbank manufacturing humana one title boxing club wilson tennis advantage futures new business questions text me 312.989.9698 brian wendlenew business development312 222 0303 x232 brian planbadvertising . com linkedin scheduleplan b chicago 116 west illinois st. 2w chicago il 60654 p 312 222 0303 plan b san francisco 1072 serpentine lane pleasanton ca 94566 p 866 317 5262 justask planbadvertising.com request a quote careers agency fact sheet download our propaganda packeach propaganda pack includes our portfolio agency reel and an inside look at what makes plan b the agency alternative . request propaganda packcomplete the form and someone will follow up in the next 24hrs . requested response email follow up either mail or phone i am flexible phone call follow up urgent please contact me asap apologies to all graduating advertising majors but capabilities packages can only be sent to verified commercial addresses . 2016 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