in china insightsdownloadscontact loading ... igniting possibilitiesstrategic marketing & communications for china adsmith china strategic communications ross kirwan 2016 05 05t06 25 16 00 00 about adsmith chinayour china marketing & communication expertswe combine strategy creative talent and business know how for fresh inspirational personalized marketing and communication campaigns for businesses already in china or those planning to enter . from your brand s chinese messaging and strategy to digital and print content we are a fully integrated marketing agency.great campaigns and marketing collateral can be effective and also look great . we will always recommend the best methods to reach your target audience or customer since we opened our first office in shanghai in 2004 . we call this approach igniting possibilities more about adsmith china welcome to adsmith . founded in 2004 we are a strategic marketing & communications agency that helps brands succeed in china . through our people expertise and strategic approach.strategy & content creationfrom your china strategy to copywriting & designstrategy & content creationread more public relations pr communicationsexperienced media relations for chinapublic relations pr communicationsread more digital & socialfrom wechat slideshows to digital campaignsdigital & socialread more corporate magazine publishingfull journalism and editorial capabilitiescorporate magazine publishingread more the content lab where we create china marketing magicthe world of pr and communications has changed . the regular development of original creative and relevant content is now critical to any campaign . we ve found that great content is at the core of what we do and what makes our client s campaigns unique whether it is for an external media campaign highlighted with infographics a wechat shareable content piece or an internal campaign of posters and graphics targeting employees.as an official agency partner of hubspot we are able to setup and manage an entire inbound marketing campaign to attract clients and customers to your website in chinese or english . this is a powerful methodology and tool that can help power your search engine optimization through targeted content distribution and tracking.our in house creative team and social media specialists help to create content in many formats and mediums magazine productionwechat platform designsocial media contentvideo directioninfographicscopywriting english and chinese original photo shootspress releaseswhat our clients have to say about their experience working with adsmith has benefitted our company immensely . they have supported our asia wide communication efforts from article writing and editing to strategic consultancy to producing our internal magazine as well as designing and running training sessions for my employees from across the region . the team has the ability to combine strategy with real execution and output that has truly benefited our business and they are always a pleasure to work with.wilson solano head of corporate communications henkel asia pacifici am currently managing pr programs across the world . adsmith china immediately gained an understanding of the science and background of our company and products and quickly developed a clear direction of execution . i couldn t imagine working with a better agency in china.anthony martin manager brand public relations dsm nutritional productswe are very pleased with the quality of work as well as the level of engagement that we have been receiving from adsmith china . we also appreciate their high level of professionalism as well as their dedication to the quality of work delivered . we look forward to a long term collaboration with adsmith on our immediate needs concerning further brand implementation brand messaging and internal as well as external communication . thank you adsmith and keep up the good work.babs verhoosel chief marketing officer arcelormittal china vama chinachina b2b specializationvery few agencies in china focus on b2b markets but adsmith china is a perfect match . from food ingredients to steel and adhesives we help make our b2b clients stand out and reach the right client targets . through our strategic approach of persona mapping customer journey exploration and positioning we are able to deeply understand our clients and help them focus on what is important.key industriesfood ingredientsmanufacturingheavy machinerymedical devicesconstruction and materialsservicesservices for b2b industries includemessaging and brand position research and consultingadaptation of key visuals and advertising for chinacreation of new marketing collateralswebsite designsocial mediatrade media prpress conference and seminar planning and implementationa few examples of our work philips case study ross kirwan 2015 09 12t07 21 02 00 00 permalink gallery design employer brandingphilips case studydesign employer branding hamilton beach case study ross kirwan 2015 09 12t07 21 27 00 00 permalink gallery consumer design event social mediahamilton beach case studyconsumer design event social media samsung case study ross kirwan 2015 09 12t07 25 13 00 00 permalink gallery b2b consumer design pr communicationssamsung case studyb2b consumer design pr communications vama case study ross kirwan 2015 09 12t07 23 20 00 00 permalink gallery b2b branding designvama case studyb2b branding design dsm case study ross kirwan 2015 09 12t07 26 25 00 00 permalink gallery b2b consumer design event social mediadsm case studyb2b consumer design event social mediajoin the conversation on social mediafacebooklinkedintwitterweibowechatfacebookvideos pictures blog posts it s all on our facebook page . the best network for hanging out online and interacting with people about our work.linkedinthis is where we find our people and where our people find us also where we have mostly serious conversations about b2b marketing and where we e meet potential clients.twittera great platform to spread news quickly react to the issues of the day and engage with our followers.weibowe use it like twitter but in chinese . a great channel for promoting our latest news and our opinions on the world of b2b marketing in china.wechatwechat is the most popular social network in china . whether it is messaging friends or posting moments wechat is how chinese people talk to each other and how businesses talk to their customers . scan this qr code now and join the adsmith conversation . find out how we can help you succeed in chinacontact us today 2015 adsmith china . icp 05022936 1facebooktwitterlinkedinemail