alumni contact us global offices languages search form search slideshow main empowerment work our leaders aren t following industry trends they re setting them . get access to executive insights published articles and more . visit our knowledge center experience work our professionals offer valuable insight born of deep industry expertise gained in a wide range of engagements spanning functions sectors and geographies . learn about our industries insights work we uniquely combine rigorous analysis with extensive industry knowledge to provide pragmatic solutions that deliver tangible high impact results . learn about our approach reimagination work our leaders bring deep industry insight and hands on involvement to every engagement . meet our leaders publication spotlight in this insightful yet practical book l.e.k. consulting s alan lewis and dan mckone articulate a mindset that helps leaders recognize and capitalize on the substantial opportunities for growth that are often hidden in plain sight at the edge of the core business . learn more peter debenham memorial it is with great sadness that we record the passing of peter debenham on 21st august 2016 . a highly respected senior partner peter was global co head of l.e.k. s industrials practice and a member of our european regional management committee . he was with the firm for almost 20 years . view memorial thought leadership modern foodservice equipment manufacturers produce outcomes not products becoming an outcome centric organization is arguably one of the most important strategic decisions a company can make . in this executive insights we focus on how foodservice equipment manufacturers can work strategically across marketing and sales product development pricing and after sales support teams to meet the needs of their customers in becoming outcome centric . learn more japan s smartphone surge and its impact on the mobile marketplace smartphone penetration in japan has taken off rising from just 15 % of the population in 2011 to more than 75 % today . the surge in handheld devices has paved the way for an explosion in mobile application development . this executive insights analyzes key factors behind the growth in smartphones and mobile apps and identifies four critical success factors for market entrants to consider . learn more companion diagnostics leakage in oncology companion diagnostic tests are indispensable to personalized medicine but the commercialization of these tests raises challenges for biopharma companies . this executive insights analyzes key issues and strategies that these companies should consider to minimize patient leakage and maximize access to drugs with cdx . learn more the coming reality of virtual commerce virtual reality vr along with its sister technology augmented reality ar offers retailers the opportunity to transform how people shop . one customer might try on shirts without having to travel to the store . another might order furniture on the spot confident that it s right for the house . the successful incorporation of vr and ar into retail models also has the potential to vastly change the way retailers are thinking about stores of the future . learn more poised for growth prospects for southeast asia s private healthcare providers southeast asia sea is offers opportunities for private healthcare provider investments in light of increasing demand for private health services that are supported by strong growth fundamentals and the inherent gap in public healthcare infrastructure . this executive insights discusses the key challenges and investment outlook . learn more solving the services puzzle key success factors for medtechs hospital systems are increasingly open to a broader range of services and affiliated solutions in an effort to streamline patient care improve outcomes and treat illnesses more effectively . this executive insights identifies five key success factors that will help medtechs provide truly effective wide ranging solutions without losing their competitive edge . learn more maximizing brazil s oncology drug market brazil represents one of the largest opportunities for oncology drugs where global sales exceed 100 billion . in this executive insights we take an in depth look at the opportunities for cancer care in brazil and outline how pharmaceutical companies can improve treatment outcomes and increase revenues . learn more smart homes monetizing the market opportunity the world s leading technology companies telecoms providers utilities and device makers are all investing heavily in smart homes . however there has been little activity from building product manufacturers bpms to date . in this executive insights karin von kienlin and darren perry explain how bpms can exploit the opportunities available by adopting three key steps . learn more global transport industry trends in this executive insights spotlight on transport l.e.k. examines the changing behaviors of passengers and reveals how transport providers must act and think differently to implement a differentiated merchandising strategy one that truly captivates their passengers with personalized bundled content and connectivity offerings and makes the most of their time on board . learn more a a a a a a a a a about l.e.k.experience & approachsocial responsibilityenvironmental responsibilitypro bono workcommunity supportpan mass challengeinsights work30 years of innovationour industriescolumn 1aerospace & defenseaviation & travelbiopharma & life sciencesbusiness servicesconsumer productscolumn 2energy & environmentfinancial serviceshealthcare servicesindustrialsmedia & entertainmentmedtechcolumn 3natural resourcesprivate equityretailsurface transport & logisticstechnologyour capabilitiesstrategymergers & acquisitionsmarketing & salesstrategy activationour leadersglobal leadership teamknowledge centerexecutive insightsaerospace & defenseaviation & travelbiopharma & life sciencesbusiness servicesconsumer 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