private online communities online research solutions for agencies resources ebooks events press releases social media research digest webinars infographics about us mission and values testimonials join our team contact us blog social media monitoring and much more 24 7 find out the hot topics of online conversation understand the emotions of your customers in any language with 80 % accuracy discover unique actionable insights boost your marketing roi get started private online communities for insights 24 7 create engaging digital content connect with your customers on an emotional level works in any language discover unique actionable insights boost your marketing roi get started for brands for agencies listening247 are you listening can your brand afford to ignore what customers are saying online digitalmr s social media monitoring solution has cracked the code of multilingual sentiment analysis for big data harvested from social media and other online sources . by using listening247 for your web listening needs you can now monitor and manage your brands effectively and with less effort . read more communities247 gone are the days when brands could control their equity through advertising . this is the era of consumer engagement . communities247 is an award winning platform for custom private online communities that can help you engage in a dialogue with your customers . platform activities such as bulletin boards and video diaries have been developed for true customer insights and co creation . read more online researchonline market research shouldn t be boring . we employ modern interactive and fun ways to collect data using any connected device from mobile phones to tablets to pcs and macs . our proven data models for customer segmentation employee engagement and customer loyalty can be embedded in custom web applications or connected with your crm to deliver value way beyond what is expected from traditional market research . read more listening247 our social media monitoring application has been developed for consumer insights managers and marketers . it is active web listening with an impressive sentiment accuracy of over 80 % . we partner with selected market research advertising and media agencies to help them offer a state of the art web listening solution to their clients . read more communities247 expand your market research capabilities by using our award winning multilingual private online communities platform . available as a diy solution it can provide cutting edge market research and co creation in your country . the platform can be fully customised with your own branding or that of your client s. our partners receive full admin rights and training for their staff . read more online research supportare you an agency evolving your online quantitative or online qualitative research we can partner with you to give you cutting edge competence in the digital world . we are particularly experienced in the areas of customer segmentation pricing research customer loyalty and employee engagement . read more latest posts 2016 10 14 what is market research and what isn t what is ethical and what isn t with social listening & analytics now in the picture along with behaviour tracking the lines of wh ... read more 2016 10 04 without noise elimination social analytics gets you garbageclearing the path to accurate customer insights in 2013 carlsberg wanted to evaluate the online reach and impact of a youtube marketing campaign a. . . read more 2016 09 27 perfect information breakfast event digitalmr ceo michalis michael will be visiting the perfect information offices to present to financ ... read more our definitions social media research social media research seeks to analyse and understand how social media is used in business . it is an integral part of digital market research which is what digitalmr is all about . the most popular use is marketing and communications but social media research can also be used for customer care operational improvements r & d competitive intelligence internal and external collaboration . in addition to using traditional online market research and analytics to find out more about how customers use social media digitalmr uses two groups of digital solutions social media listening and private online communities . the team the digitalmr team offers a unique combination of technology and customer insight dna . we combine multiple data sources and deliver actionable customer insights to our clients . we have a strong online market research background that informs the development of our social media monitoring and online communities platforms . from social media monitoring to social listening & social analytics social media monitoring or social listening is best described through the following process listen analyse understand engage . we listen on the web by harvesting relevant posts for a brand and or a topic on an on going basis or once off . we then run our social analytics engine and extract actionable business insights for our clients . our unique approach delivers sentiment accuracy that is over 80 % in any language . in terms of semantic analytics our overall precision is over 85 % . we also use net sentiment score a trade marked score which reflects what the overall sentiment is for a brand or a topic . private online communities private online communities are an integral element of social media research . they are a great resource for any marketing department interested in obtaining customer feedback on tap to help with content generation new product development and new communication campaigns . a private online community can be branded or not depending on its objectives and can operate in tandem with our active web listening service . the ideal size for an online community for co creation is 50 500 members who can be targeted based on their opinions expressed online . testimonials we found the listening247 report delivered by digitalmr to be very useful in gaining a better understanding of the social media landscape around the watch market . peter stasceofrederique constant we were particularly impressed with the 85 % sentiment accuracy they were able to achieve in the greek language and were happy to finally see accurate consumer sentiment both in respect to our brand and our key competitor . pericles venierisceogreen cola the digitalmr team was very helpful with the set up of our first client community in lithuania and quite forthcoming in providing sales material and valuable content ... edmundas brazenasco founderrtcentras the digitalmr team developed a customised mobile enabled multilingual evaluation tool for ypo . they delivered on time and exceeded expectations by providing additional functionality with a flexible and responsive approach to meeting our requirements . andrew mclaughlanchief education & insights officer ypo communities247 by digitalmr allowed our agency to defend existing client contracts and win new clients for market research . carole sassonmanaging directorcocedal conseil choosing digitalmr as our online platform supplier gives us peace of mind in terms of being up to date and ahead of technology led data collection methods panicos christopoulosmanaging director360insights results of digitalmr s segmentation analysis of ypo s 20 000 member ceos corporate leaders in more than 120 nations worldwide were invaluable measurably exceeding scope of work contract expectations . martha walkerdirector of research global young presidents organization digitalmr is an innovative next gen research agency on the forefront of all digital research methods and social media research . through our close collaboration they have helped us in getting a superior understanding of our clients needs . uriel alvaradoglobal chief marketing and pr officerforextrading the digitalmr approach to online research was quite innovative . it allowed flexpaths to organise think tanks with top executives of companies who apparently enjoyed and valued participating in an online conversation with peers . clare flynn levymanaging directorflexpaths llc the digitalmr ecommunities platform emphasizes the masmi poland image of a cutting edge research agency and helps create long term relationships with our clients due to the nature of the offering . piotr idzikmanaging directormasmi poland listening247 was used by carlsberg for a digital campaign evaluation in an effort to measure the success of a youtube campaign in terms of shares . listening247 was the only tool among 5 that got the number of shares right . anders nyberginternational insights directorcarlsberg sabmiller asked digitalmr to annotate social media posts about beer with sentiment for 3 spanish speaking countries in latin america . previous results had reached a sentiment precision of 44 % which made the measurement useless . listening247 was used to annotate approx . 30 000 posts with sentiment . piotr stefan szymskimarket intelligence & insights directorsabmiller latam digitalmr has produced a social media listening report for our product category that covered user posts on public websites in 6 different languages including german where the sentiment accuracy at sentence level was 91 % . maud legagneurglobal brand manager oral careprocter & gamble geneva discover next generation market research today contact us about us digitalmr is a next gen market research tech company that helps organisations make informed marketing decisions using its two proprietary platforms for social media listening and private online communities . contact us address ws.w130 vox studios 1 45 durham street london se11 5jh phone 44 203 176 6800 email info digital mr.com like us on facebook twitter stream tweets by digitalmr copyright 2016 by digitalmr ltd. all rights reserved . privacy policy .