am june 21 1982 by two baptist ministers ron mitchell and larry dunlap . shortly thereafter they received a permit to upgrade their signal strength to 500 watts . on november 18 1983 robert and scottie clayton bought wlrc from bro . ron and bro . larry . today 85 alive wlrc is a 1 000 watt clear channel station with a 290 foot tower . wlrc s signal reaches to the mississippi river on the west into alabama on the east north to jackson tennessee and as far south as tupelo ms. wlrc was the first radio station in this area to offer full time christian programming . the station s call letters stand for serving the living risen christ . wlrc radio rate schedule aaaa aa a 30 second 4.50 3.50 2.50 60 second 9.00 7.00 5.00 program rates at a schedule 5 minutes 15.00 10 minutes 30.00 15 minutes 60.00 20 minutes 120.00 30 minutes 240.00 60 minutes 480.00 political rates lowest rate available all rates net to station 30 second 2.50 60 second 5.00 program rates 60 minutes 120.00 30 minutes 65.00 15 minutes 35.00 10 minutes 25.00 5 minutes 15.00 remote broadcast rate 150.00 per hour package rates available upon request coverage map wlrc radio station p.o. box 37 walnut ms 38683 phone 662 223 4071 fax 662 223 4072