germany hungary netherlands portugal spain switzerland belgium greece italy poland russia sweden turkey germany visit other onlineshops austrian newsletter belgian newsletter german newsletter greek newsletter hungarian newsletter italian newsletter dutch newsletter polish newsletter portuguese newsletter russian newsletter spanish newsletter swedish newsletter swiss newsletter turkish newsletter sign up company philosophy history employees brand international menu button europe s number one . at a glance more than 800 stores with sales floors measuring up to 10 000 square meters in 14 countries around the globe are what makes media markt europe s undisputed number one consumer electronics retailer . for more than 35 years media markt has been synonymous with innovation uncompromising customer orientation and a comprehensive range of customer and after sales services . but sheer size alone is not the key to success . in 1979 the company s founders reinvented electrical goods retailing once and for all . up until then it was the local retailer who had the undeniable power to decide which devices to add to his product portfolio . media markt however demonstrated that emancipated well informed customers can decide for themselves which tv stereo system or kitchen appliance they want to own . and today s product portfolio is more persuasive than ever comprising everything from flat screen tvs to tablets from smartphones to action cams from game consoles to fully automated coffee makers . with an average assortment of 45 000 articles in its bricks and mortar stores and integrated online retailing media markt offers its customers clear fair and reliable prices both online and offline . philosophy innovative products every media markt is like a permanent innovation trade fair where customers can try out and compare products the perfect opportunity for customers to find out more about the latest innovations available on the market and evaluate them for themselves . touching products picking them up and trying them out is all part of the shopping experience at media markt . after all who wants to buy a pig in a poke this is one of the things that make media markt so irresistible to technology enthusiasts . those who can never get enough of the latest trends and developments are in seventh heaven when they browse the shelves at media markt . the stores act as genuine magnets for tech savvy customers which is why a great many manufacturers use them to show case their latest product innovations . multichannel is the name of the game media markt continues to take an innovative approach . by closely linking the online shops in all the countries in which it operates with the local bricks and mortar stores customers can now decide between a number of different sales channels . within the framework of this multichannel strategy media markt provides customers with a key component of modern life flexibility . customers can for example pick up purchases made online at a local media markt store the very same day subject to availability and take advantage of services offered at the store . alternatively they can obtain advice at a local store and then order online and have the products delivered to their home . thus media markt is once again setting new standards when it comes to consumer electronics retailing . the individual combination of sales channels i.e. multichannel is the name of the game at media markt . and this is first and foremost beneficial to the customers shopping experience as they get the best of both worlds . whatever customers need whenever they need it they will find it at media markt . consistent service orientation high quality and reliable service provides the foundation for a relationship that is based on trust . customers can rely on friendly staff to provide expert advice when selecting their products of choice . with media markt s power service customers can choose between a wide range of after sales services such as the assembly and installation of tvs and household appliances or immediate technical assistance as well as financing extended warranties repair services and the disposal of old devices . decentralized corporate structure not only are the multichannel approach and high level of service orientation key components of the company s philosophy but also its decentralized corporate structure . media markt is not a centrally controlled network of stores . instead each media markt store is an independent company whose local manager holds a stake of up to ten percent in his store . as a businessman and part owner he identifies to a much greater extent with his store and has a vested interest in its success . true to the motto all business is local he has a great deal of freedom to decide and act as he sees fit . he decides for example on the range of products he offers in his store allowing him to cater to the needs and desires of his local customers . people are the key meeting the needs of its customers industry partners and employees is part of media markt s mission . its employees are highly motivated and willing to work hard and not without reason . flat hierarchies and the opportunity for employees to contribute their own ideas are two things that are deliberately encouraged . a high level of individual responsibility and autonomy mean that employees make a significant contribution to the company s overall success . history milestones of our success story it was back in 1979 that helga and erich kellerhals walter gunz and leopold stiefel came up with the brilliant idea for the very first media markt store . a huge selection of brand name products at permanently low prices offered on a large sales area situated in a commercial zone in munich germany it was with this simple yet ingenious business idea that the four company founders hit the nail on the head . today media markt can look back on a success story that spans more than 35 years take a look 1979 located in the euroindustriepark in munich helga and erich kellerhals walter gunz and leopold stiefel present a huge range of electronic products under one roof for the very first time . the idea of media markt is born . first media markt store in munich germany 1979 . 1990 media markt opens its first store in austria . media markt salzburg austria 1990 . 1991 media world is founded in italy with the opening of the first store in the city of bergamo . media world catanzaro italy 2009 . 1994 media markt expands into switzerland with a double opening of the stores in dietikon and dietlikon . media markt conthey switzerland 2004 . 1995 with ich bin doch nicht bl d. hey i m not stupid . media markt creates one of the best known advertising slogans of all times . german advertising slogan 1995 . 1997 media markt opens its first store in hungary . store opening in budapest hungary 1997 . 1998 in munich the 100th media markt store opens its doors . in the same year the company expands into poland . media markt czeladz poland 1998 . 1999 media markt celebrates its debut in spain and the netherlands . the corporate group also takes over the media world stores in italy . media markt granada spain 2005 . 2002 media markt expands into belgium . media markt antwerpen belgium 2002 . 2004 media markt celebrates the opening of the first media markt store in portugal . portuguese advertising 2013 . 2005 the 200th media markt store opens its doors in the city of hamburg . in the same year the company also expands into greece . media markt hamburg altona germany 2005 . 2006 in stockholm media markt celebrates its premiere in sweden . expansion into russia is launched with the double opening of two stores in moscow . media markt opening in russia 2006 . 2007 the first media markt store in turkey opens its doors . media markt opening in istanbul mraniye turkey 2007 . 2009 media markt celebrates its 30th anniversary . with a sales area of 10 000 square meters the biggest media markt store in the world opens up in munich . media markt store opening in munich 2009 . 2010 the company introduces its own brands isy koenic peaq and ok . which are available at media markt stores throughout europe . media markt erding germany 2013 2012 in january media markt celebrates the launch of its german online shop . german online shop 2012 . 1979 1990 1991 1994 1995 1997 1998 1999 2002 2004 2005 2006 2007 2009 2010 2012 employees skilled and dedicated employees the foundation of media markt s success is its skilled and dedicated employees who love the products that they sell every day . after all that is what makes work fun and it also pays off handsomely . customers appreciate the expert advice and excellent service that they receive at media markt . employees are crucial to the company s success and important to its corporate culture . the company therefore ensures that the individual strengths of each and every employee are cultivated . individual responsibility and an entrepreneurial mindset are encouraged and the company offers attractive career prospects and further training opportunities . the great appreciation that the company shows to its employees has a positive impact on the way in which they deal with customers . developing young talent the career prospects are what make vocational training at media markt so very attractive to young people . the company wants to make sure that they have a pool of qualified new talent for the future . that is why many of the vocational trainees are given permanent work contracts once they successfully finish their vocational training . high level of practice orientation another key component of working at media markt is a high level of practice orientation from the word go . this means that vocational trainees are given the opportunity to get to know all the departments and categories of products in a store while more experienced employees are provided with regular product customer relations or sales strategy training courses . individual development at media markt the individual strengths of employees are cultivated to enable them to develop their full potential . employees are provided with individual support during their vocational training and later they profit from a mentoring system . every employee is also given a great deal of individual responsibility and autonomy is encouraged . at media markt people are the key that is the core principle of our corporate philosophy . working in the service of our customers ultimately media markt employees are always working in the service of our customers . some customers need extensive expert advice . others know exactly what they want but just can t find the right product on the shelves . others want to take a closer look at the products and have someone demonstrate how they work . even when they can not immediately be seen be it in the back office or in the warehouse media markt employees are always there to provide customers with expert advice and be at their service whenever they are needed . brand media markt is one of the best known companies in europe and is renowned for its attention grabbing advertising . the swirl in media markt s logo is characteristic of the whole company . permanently low prices and sensational advertising are constantly causing a stir within the industry . surveys confirm that media markt creates advertising that people remember best . and the core advertising concept that has been used since the company was founded is still in place today and focuses on honesty individuality and humor . loud funny and to the point ich bin doch nicht bl d. hey i m not stupid . the company s famous advertising slogan is known to