to our use of cookies . close english us login products about news resources contact manage data home if you are interested in data outside north america please visit www.strglobal.com for products and services specifically for you . close brand faq data solutions host almanac health clubs featured products f & b star benchmark your hotel s f & b operations against your chosen competitive set with kpis related to catering & banquets f & b venues and in room dining . events database the events database is a compiled listing of major u.s. events and hotel performance data for 2015 . updated annually this dataset includes detailed information on events over a two year period with a minimum estimated attendance of 40 000 . latest news powered by hotel news now 5 things to know 14 october 2016 from the desks of the hotel news now editorial staff former hilton exec bollenbach dies hoteliers fight zika impact with deals markets bounce back after tumble m & a is the talk of the industry early performance data from around the globe steve bollenbach s legacy lives in today s hotel deals long time hotel industry leader steve bollenbach died earlier this month . bollenbach made huge contributions to the current hotel landscape with his deals involving hilton . most popular star program trend reports pipeline reports census database hotel investment almanac products data providers industry partners destinations academia advisory services bandwidth reports budgeting tool kit certification in hotel industry analytics certification in hotel industry analytics industry partners certification in hotel industry analytics academic certification in hotel industry analytics professional comp set suite compression corporate reports custom dashboard custom destinationmap custom forecast custom host reports datacast destinationmap destination reports directory of hotel & lodging companies food and beverage star host almanac host profitability scorecard host profitability spectrum host program hotel census database hotel data conference presentations hotel development almanac hotel industry foundations and introduction to analytics academic hotel investors gauge hotel reviews hotel survey hotel transaction almanac individualized host market forecast market outlook tool kit pipeline reports profitability reports pulse rpm roi model school break report share center spastar star add ons star program u.s. and chain scale forecast trend reports pipeline subscription inquiry form about str companies meet the team careers news media resources training product tutorials glossary f.a.q. documents industry organizations contact manage data twitter linkedin facebook google plus privacy terms of use copyright 2016 str inc. all rights reserved hello the str family of companies reached a milestone in 2015 celebrating 30 years of benchmarking and analysis for the hotel sector . we have experienced incredible growth since founding str inc. in 1985 and the launch of our first star report in 1987 . thanks to the hard work and dedication of our people today we receive data from more than 185 countries . in 2008 we expanded our reach throughout the world by establishing str global limited in the united kingdom . shortly after we opened the str analytics division in 2009 to provide our clients with greater detail and insight to our data . then in 2014 the sector analysis division was formed to expand str s presence to additional market sectors . as we look ahead to the next chapter we are excited to announce that str str global and str analytics are now united as a single global brand str . more than a brand str is the name that unites our companies across the world . it stays true to our shared heritage and upholds the expert level of service and first rate products our clients have come to expect from us in the hospitality sector and beyond . changes to our corporate brand are underway and will continue over the coming months . although many changes to the way str looks will take place our commitments as a company will remain the same to each and every one of our customers and partners . we will continue to bring actionable performance data and insightful analysis that will help you identify opportunities and make sound business decisions . additionally we will apply our experience to advance performance across other industries . as we embark on the next 30 years of our history we look forward to continuing our working relationship with you and reaching new heights together . thank you amanda w. hite president & coo str close find out more