our value the greatest good tgg ventures our history our approach our value tgg was formed by a handful of the world s leading economists psychologists and behavioral scientists . its founders and leaders include daniel kahneman steven levitt and andrew m. rosenfield . we unpack the knowledge hidden in big data by separating causation from correlation which allows our clients to use that knowledge to increase productivity reduce costs and drive growth . we also are experts in the design of choice architectures and tools that improve and simplify business processes and reduce noise in decision making . we also regularly and successfully identify and help our clients combat cognitive biases that afflict many business decisions and reduce performance and profitability . since tgg was founded we have worked for leading global firms in industries such as telecommunications financial services insurance retailing mining and networking . let s discuss how we can partner to bring behavioral and data science to your organization . contact us the greatest good a specialized practice area of tgg group helps philanthropies governments and other not for profit organizations increase their social impact . we use the skills and people of tgg to address the unique problems of these organizations using a variety of suitable fee arrangements . tgg ventures the idea incubator of tgg group applies expertise in behavioral science and big data to identify and support co venture arrangements with tgg clients . we help our clients identify new products and services and use co venture risk sharing structures to align our interests . often these employ alternative fee arrangements . our core operating principle is a deep and meaningful duty of loyalty to our clients ; therefore all of our venture activities are in partnership with our clients and harmonious with their objectives . chicago 227 w monroe street suite 5000 chicago il 60606 p 312 621 6060 about tgg group