your brand noticed . about us our work news blog contact about us our work news blog contact welcome to kraftworks we create smart stylish and engaging ideas that get your brand noticed . advertising . brand design . content creation . social currency . whatever you call it we create it . and we do it with style clean sophisticated memorable iconic . but it s more than just the pretty face . there s strategy behind every piece of creative insights behind every idea wit with every website results with every engagement . we believe great marketing is a craft born from experience insight and exceptional execution . neil kraft is the founder and chief creative director of kraftworks . a native new yorker neil graduated from the rhode island school of design with a degree in photography . his career has been driven by a passion for infusing style and substance into building brands that people want to be a part of . he began at barney s new york as svp of advertising and marketing where for nine years his in house agency created a series of campaigns that transformed a little known downtown store the international powerhouse it is today . next neil became the worldwide image director of esprit de corps and successfully redirected its image with the what would you do to change the world campaign . neil then became the creative director at calvin klein where he set the company on a major new trajectory . his campaigns using marky mark and kate moss as well as those for obsession and ck one perfumes were instrumental in transforming the face of fashion advertising as was his unique use of outdoor media . in october 2000 neil opened kraftworks . here he assembled an exceptionally talented team of creative minds and strategists to create some of the most buzz worthy and iconic campaigns and product launches of the past 16 years . our work planned parenthood nyc smart water taylor swift wonderstruck maestro dobel tequila swimsuitsforall voss calvin klein eternity fragrance elizabeth arden aldo print miseno kenneth cole connect maidenform elizabeth arden rx la prairie ck one tv sarah jessica parker bitten branding speedo iacc moet & chandon calvin klein ralph lauren ann taylor packaging britney spears radiance pop chips physicians formula neil interviews wonderwall digital cointreau j crew fun with neil wonderbra steven victor comfortflex fit hanes & bali fullbeauty kraftworks reel news campaign us my career in 5 executions neil kraft new york times planned parenthood turns to tumblr to reach a younger audience adweek a 56 year old model will be an ad star in sports illustrated s 2016 swimsuit issue adage rewind before bieber there was marky mark for calvin klein wwd controversy in fashion advertising gay advertising s long march out of the closet wwd neil kraft and the spirit of the moment adweek 16 of the gayest ads in history contact kraftworks 50 broad street new york ny 10004 t 212 431 7501 f 212 431 7527 view our employment opportunities . for business inquiries please contact business kraftworksnyc.com for internship inquiries please contact internships kraftworksnyc.com view in google maps clients aldo ann taylor bali intimates barneys new york boyd s britney spears radiance calvin klein calvin klein eternity fragrance celine dion ck one cointreau comfortflex fit hanes & bali elizabeth arden elizabeth arden red door spa elizabeth arden rx elizabeth taylor black pearls fullbeauty fun with neil go smile iacc in style j crew joseph abboud joseph ribkoff kenneth cole connect la prairie lacoste lagerfeld maestro dobel tequila maidenform miseno moet & chandon neil interviews nina shoes performix physicians formula planned parenthood nyc playtex pop chips ralph lauren ritani robert marc sarah jessica parker bitten smart water speedo steven victor swimsuitsforall taylor swift wonderstruck vespa voss wonderbra wonderwall 525 broadway new york ny 10012 t 212 431 7527 social