millennial alignment leadership careers contact thought leadership nitrous effect facebook twitter linkedin connect your people . grow your business . see how scroll we create belief through experience cpg is an internal engagement agency that uses live brand experiences full service event production and experiential engagement solutions to take moments of impact and transform them into an ongoing movement . our creative communication strategies allow your critical messages to cascade from leadership to your frontline stakeholders and positively influence your customer experience . work testimonials cpg has been a valued partner of sam s club for many years now and we have a tremendous amount of trust in their team . they re so aligned with us it s hard to tell if they re a vendor partner or just another member of our team we knew our national events needed more than just av equipment to take us to the next level . cpg transformed our shows to an event that s alive exciting and entertaining for attendees . their exceptional team takes time to learn our company s focus and play an integral role in our positive ratings increase i want to thank you all for a great job in putting together all the components of our program resulting in another successful event for our distributors . it s always a pleasure to work with your team in planning and improving our program . i think i probably said thank you 500 times i know it s the job but there were many times when i knew you were exceeding the scope of the assignment and performing because you wanted to not because the contract said you would . i want to simply say thank you again . cpg s methods to promote cultural change are rooted in best practice and research . they bring easy to implement engagement ideas for behavior and cultural change . cpg understands our organization and realizes that cultural change is all about human behavior and programs need to be tailored to each company . cpg did an amazing job transforming our general manager conference from an ordinary caterpillar into a beautiful butterfly . everyone who worked on our conference was passionate and enthusiastic and brought our vision to life . cpg is not only part of our team they ve become part of the ulta beauty family . we ve worked on many exciting initiatives with cpg and i can t say enough about the amazing partnership and what it s done to challenge us to think differently . i love that they know us well enough now that we can give them a new challenge and cpg is able to quickly assess and come back with innovative solutions we asked cpg to add a new level of energy to our annual managers conference . with more than 6 000 attendees cpg delivered on every promise we ve been impressed with how they suggest new ways of doing things while being respectful of our traditional structure . we look forward to a very long partnership with cpg i can never remember what the acronym cpg stands for but i would suggest consistently providing greatness every time i ve needed great results they delivered . another successful show completed . as always the cpg team delivered a flawless performance . i wouldn t begin to accept an assignment to chair such a complex project without the cpg crew by my side . from the creative concepts the amazing videos and the show management i just sat back and enjoyed the ride . leadership keith alperceo & executive producer engaged employees outperform others by more than 20 % in productivity and profitability . i love helping clients engage their people . our fearless leader who started it all back in the rockin 1980s keith has over 30 years of expertise in marketing communications event production entertainment and strategic leadership . he has produced special events meetings video and major entertainment projects across the u.s. and internationally . keith runs the agency while also continuing his love for producing large scale projects . he also serves as a high level strategist innovator and board member for countless other companies non profits and charitable endeavors . steve friedmanpresident i love the creative process taking a blank piece of paper and turning it into something that connects with an audience . steve is co founder of creative producers group and oversees all of the agency s production and creative operations . with over 30 years of experience in the industry steve has seen and done it all for countless fortune 500 brands from producing concerts for thousands to experiential tours to booking a list talent to launching middle eastern fighter jets to meetings in nearly every major hotel in the country . steve has helped shape cpg since our founding and continues to be the intellectual and creative fuel behind many of our projects . fred benda asvp sales & marketing i love bringing new ideas to life with my clients by day and reading stories to my kids at night . serving as our chief client advocate and key member of the senior leadership team fred oversees new business development strategy and brand communications for the agency . with a passion for building brands and authentically connecting people fred brings diverse marketing and thought leadership expertise in employee engagement loyalty marketing and customer experience solutions across retail lodging gaming cpg and other people intensive verticals . andrew deutschmannvp finance & operations i love building be it constructing a team a business or a literal building . as a member of the executive leadership team andy focuses his energy on helping fuel growth promote innovation and increase productivity across the agency . in his role he oversees operations finance information technology human resources legal and administrative services . andy s agency experience and blend of skills enable him to function in both strategic and executional capacities with the ultimate aim of serving as a problem solver and steward of progress . neale rebmanexecutive producer i love making clients look good with a flawless project . we lean on neale to do everything literally . after more than 20 years with the agency she has produced managed budgeted booked negotiated planned and executed nearly anything you can think of in the experiential and live event business . her attention to detail and organizational skills make her an invaluable asset who continually rocks clients worlds . sharon reusdirector of client experiences i love collaborating with clients and the cpg team to create experiences that move and motivate employees franchisees or customers . sharon leads cpg s team of account directors and experience producers . an accomplished producer and creative strategist with more than 25 years of experience sharon has led creative and production teams to produce large scale meetings and projects for clients such as ab inbev ford motor company monsanto and sherwin williams . sharon is passionate about using strategic content to engage inform and move audiences with a unique ability to grasp big picture business objectives while remaining focused on the details that make a good experience great . she brings that same passion to leadership of the experience team supporting account directors and producers in creating high quality experiences that exceed customers expectations . tony marshallcreative director i love crafting stories that people not only identify with but really want to be part of . tony is our chief right brain thinker lead story teller wide eyed visualizer brand voice amplifier and creative team activator for cpg . his unflinching passion for the craft reverberates throughout each communication challenge that lands on his desk . over the last 17 years in the creative field tony has produced an extensive body of work that includes several fortune 500 companies and has targeted both b2b and b2c audiences . he leaves no creative stone unturned with expertise in print design digital design & strategic positioning video & audio production writing performing producing and more . his experience is nested on a strong foundation of principles of design traditional arts education music composition and performance . contact cpg use this form or call us at 314 367 2255 nitrous effect is a unique cross company collaboration of senior specialists that solve complex brand challenges better and faster than the traditional multi agency model . cpg upbrand evntiv vidzu revunit redpeg facebook twitter linkedin nitrous effect 2016 cpg