contact stand out.be relevant.grow . welcome to uta brand studio . we built a practice to help brands drive attachment . about us created as uta s beachhead for corporate clients brand studio helps brands develop and sustain strong attachment to consumer audiences . more than a state of liking or a degree of preference brand attachment is what makes great brands great when people perceive a brand as part of who they are . our team of veteran researchers strategists designers and creative specialists are experts in the art and science of creating brand attachment . we help our clients launch new brands align under performing brands and determine what a high performance brand should do next . whether creating an enticing name or logo uncovering rich insights about what attaches people to a brand or enabling an entire experience our approach is always the same . we connect the story of the brand to the story of the customer creating lasting attachment and a sustainable competitive advantage . what we do strategy research positioning manifesto messaging naming creative marketing ideation brand campaign visual identity digital design activation content strategy and development editorial management short and long form filmmaking influencer strategy social and digital activation experience design engagement strategy leadership veteran branding and marketing professionals with a knack for storytelling . larry vincent founder & chief branding officer over the last two decades larry has worked with globally beloved brands including disney mastercard microsoft the nfl playstation and mattel . he is an award winning writer and speaker whose last book brand real was selected by strategy business magazine as one of the best business books of 2012 . r. marcus bartlett creative director marcus has earned significant industry recognition for his award winning designs and ability to translate strategic ideas into compelling and memorable brand experiences . he recently won a clio for his work on the team that rebranded american airlines . previous work includes projects for bare minerals caesar s the consumer technology association the elizabeth taylor trust four seasons mcafee and ups . glisten mccrary client development director as the first person new clients meet and an executive who has made a career out of championing client business and brand objectives glisten has worked with some of the world s best known brands including google wells fargo fandango acura and apple . clients we have partnered with some of the world s leading brands . advantage attachment is an emotional force that drives the behavior of every human being . that s why it lies at the heart of brand studio s strategy and creative process . our approach is designed around three key attachment drivers narrative the human brain is coded to perceive interpret and synthesize stories . we are all storytelling animals feeling a sense of story even when it isn t obvious . brand studio helps brands define and project an intuitive narrative that creates a strong bond with target audiences . engagement the best brands are not static . they interact with their audience . they create experiences . the brand studio approach nurtures brand communities that attract new audiences creates opportunities for a brand to have an active social life and focuses on activation strategies that encourage audiences to rally around core values that drive attachment . zeitgeist brands do not live in isolation . they influence and are influenced by the world around them . to create attachment you have to reflect culture and where it s going . media and entertainment consistently impact cultural norms which is why brand studio leverages the world of design production digital media and the entertainment industry to sustain attachment by being relevant . contact glisten mccrary t 1 310.860.3777 9336 civic center dr beverly hills ca 90210 2016 uta brand studio .