were founded in 2001 out of an obsession with the internet and a vision to grow brands share of the future . we ve since grown into a creatively driven technologically savvy production house meets agency focused on one thing making stuff the internet loves . because we know that what the internet loves today becomes culture tomorrow . what we make content that shifts perceptions and earns attention . we are nerds . we are curious . we dig deeper and look for the awesome stuff that creates engaging connections between brands and their audiences . the result is content built to share with distribution baked in from the start . platforms that redefine conventions . we use technology to change the relationship consumers have with brands . from retail to loyalty programs or even social good technology allows us to establish more meaningful and personal connections . and if that kind of technology doesn t exist we create it . useful and elegant products and tools . we design websites and applications with real purpose from concept to deployment ensuring brands a coveted place in their consumers everyday lives . our work x x x kindawesome kind is a small snack bar company in a category of giants . to compete with the big boys they needed to find a way to increase awareness and trial while staying true to their small brand feel and social mission to celebrate kindness . so together we launched kindawesome a program that rewards kindness with kind bars . we simply asked participants to spot a kind act and send a kind snack at howkindofyou.com . case study ge drop science in order to illustrate the important relationship between sound and science we collaborated with musician matthew dear and ge acoustics engineer andrew gorton to gather over 1000 discrete samples recorded at ge facilities . from these dear composed an original electronic track featuring sounds from the world s largest machines all culminating in a much anticipated drop . check it out drone week ge introduced droneweek on periscope the first ever live multicast of the world s most powerful machines . over five days a custom built drone flew over and into the guts of five different ge facilities . dramatic flyover footage was paired with interviews and expert commentary from ge scientists and technologists . the weeklong event took viewers across the country from a blow out preventer manufacturing facility in houston tx ; to a wind farm in tehachapi ca and more . case study pepsi pass pepsi pass is the customer loyalty program reimagined . instead of simply tallying points redeemable for swag pepsi pass works off the insight that its millennial target values experiences over stuff . so pass incorporates innovative mobile technology such as gps and seamless facebook integration to create a program that incentivizes consumers to hang out with friends . case study centerstage samsung centerstage is an immersive digital retail experience that utilizes an interactive touch screen showroom to elegantly showcase the brand s home appliances line in a one to one ratio as they appear in real life situations . centerstage is both beautiful and useful ; and initial results from the first installations in two chicago best buy stores are impressive . nearly 20 % of shoppers who interacted with centerstage in the first month purchased a samsung home appliance in that store . of those customers who experienced centerstage 16 % of them ended up purchasing a samsung appliance . case study dot the city of new york asked us to create a striking way to inform drivers of the citywide speed limit . we created citywide road signs that would display a skeleton next to the words slowdown to drivers going over the speed limit . this simple powerful image garnered attention across print online and televised media spreading the message of safety and mayor michael bloomberg called it one of the more brilliant ideas i ve ever heard . check it out clinique the clinique app combines clinique s 48 years of skin care and makeup wisdom with mobile technology and a branded easy to use experience . daily tips polls and quizzes personalized to her skin type and skin concerns educate her on her skin . a daily skin forecast provides product recommendations based on her skin conditions and local weather . the app also gives her direct access to clinique consultants via text or video chat for one on one skin care and make up advice from anywhere . download crystal pepsi we successfully relaunched pepsi s clear soda with a witty campaign which answered the demand of our audience on the web that run exclusively on pepsi s own social and interactive channels . in under 1 hour we had over 65 000 requests for crystal pepsi via pepsi pass the loyalty app conceived and developed by us at the barbarian group . case study our clients jobs at the barbarian group account director we are looking for a passionate and tech savvy account director to lead the charge on a global electronics brand . more senior project manager the barbarian group is looking for a seasoned and tech savvy senior project manager for a unique opportunity on a spectacular global electronics brand out of seattle wa . more project account manager we are looking for a seasoned and tech savvy project & account manager for a unique opportunity on a spectacular global electronics brand out of new york ny . more project manager the barbarian group is looking for an awesome project manager who loves all things internet and emerging technologies to join barbarian and help us maintain one of the largest pieces of business at our agency . more content coordinator the barbarian group is looking for a hands on tech driven content coordinator to join an established team working on a major global account . more write us 112 west 20th street new york ny 10011 212 343 4215 work with us careers at the barbarian group . copyright 2016 the barbarian group llc all rights reserved privacy policy & terms and conditions close x privacy policy hey there . we don t collect any information from you here . carry on . terms and conditions copyright 2016 the barbarian group llc . all rights reserved . some portions of this site specifically imagery in the case studies may be under copyright control from other entities . placement in the case studies in no way implies ownership of the imagery by the barbarian group llc . all imagery in the case studies retains the copyright of its owner . the barbarian group llc does not authorize the use of this imagery for any purpose without the express permission of the barbarian group llc and the owner of the imagery where applicable .