about elder abuse is that it often happens within families . with this comes shame and hesitation in reporting such abuse which can only contribute to the destruction of lives . we worked with the department for the aging to create a startling campaign that will compel people to end the abuse cycle . through a series of devastating portraits and blunt headlines we show the toll elder abuse takes on the most fragile of lives . by raising awareness we ll motivate witnesses to speak up for those who may be left without a voice in the midst of this abuse . today i thrive see thecampaign read aboutthe campaign as new york city expands mental health care to those who need it most dcf worked with nyc to promote thrive nyc the initiative that is central to this work . our campaign today i thrive features real new yorkers who share personal stories about successfully dealing with mental health issues through openness acceptance and seeking help . this honest stigma lifting approach to mental health is the first campaign of its kind in nyc . each story is filled with inspirational words relatable anecdotes and life changing advice for the 1 in 5 new yorkers who will experience a mental health disorder and for those who care about them . each featured person who undoubtedly thrives after getting help will start new conversations about mental health and promote a new way of thinking about this important part of overall health . chris anti smoking see thecampaign read aboutthe campaign chris was only 39 years old when he was diagnosed with stage 4 lung cancer a condition caused by smoking . what followed changed his and his family s lives forever . dcf worked with nyc health to tell his captivating story in order to motivate smokers to quit or never start . through tv commercials and print and social media ads we shared chris s disbelief at getting sick at such a young age the extreme pain caused by his radiation and his daily fears that he could become sick again . chris s strength and resolve to get smokers to quit is an inspiration that will help a lot of new yorkers make a healthy choice . nyc free tax prep see thecampaign read aboutthe campaign stress . confusion . worry . must be tax time in new york city . dcf is heralding a new kind of season as we help new yorkers laugh all the way to the bank tax refund in hand . we worked with the department of consumer affairs to brand and promote nyc free tax prep a totally free service that helps many new yorkers prepare and file their returns and even get assistance from a tax professional . we balanced our light hearted humorous approach with serious professional branding . surrounded by competing paid tax assistance it was very important to show new yorkers that free filing does not mean sacrificing accuracy professionalism or quality . working with nyc free tax prep means working with experienced tax pros who can show many new yorkers how to get the refund they deserve . mental health initiative thrivenyc see thecampaign read aboutthe campaign thrivenyc is a plan of action to guide the city toward a more effective and holistic system when it comes to mental health . it outlines 54 initiatives 23 of them new to support the mental well being of new yorkers . dcf helped create the communication material to promote thrivenyc a mental health roadmap for all which outlines these new initiatives . this groundbreaking publication aims to end the stigma that prevents many from getting help and start open honest conversation about mental health . dcf subsequently created a campaign to raise awareness through a tv web commercial and palm cards . it encourages new yorkers to take note of their mental health and that of those around them so that we can act early and seek treatment for potential problems . emergency response ebola and legionnaires see thecampaign read aboutthe campaign nyc had its share of well publicized health emergencies in 2015 and nyc health enlisted dcf s help in getting the right messages out to the public . cases of ebola and legionnaires very serious diseases that require immediate medical attention were discovered and needed to be stopped before they could become widespread . it was essential to not only provide critical useful information to many communities but to also do so in a rapid manner . dcf has a range of experience in quickly producing responses to similar emergencies h1n1 bed bugs measles mrsa . with previous strategies in mind we developed an informative video about ebola and produced reassuring tv spots about legionnaires . each played an important role in helping to contain what could have been even more serious public health emergencies . visit the ebola website nyc rent security see thecampaign read aboutthe campaign a 2015 media blitz about the work of the nyc rent guidelines board caused widespread confusion and misinformation among rent stabilized residents about the possible loss of their apartment . dcf worked with the city to reassure new yorkers that their apartments and home lives were indeed safe and secure . our print and digital campaign featured in key public transit and consumer areas cast a variety of true life rent stabilized new yorkers and showed them in the comfort of their individual homes . we communicated that nyc had protected the rent of all stabilized units and pointed out exactly what should be seen on leases to highlight the benefit and prevent any unfair illegal scenarios . this work is especially indicative of dcf s ability to quickly create a strong campaign the print and radio portions of the campaign were completed and reached new yorkers in less than a week . dr. mary bassett see thecampaign read aboutthe campaign new yorkers are tough enough to quit smoking . mary bassett md mph 2015 dcf is honored to have been selected by nyc health to create a smoking cessation campaign featuring new york city s doctor and health commissioner dr. mary bassett . we thank dr. bassett for sharing her own real life struggle with nicotine addiction and for providing her support and compassionate understanding in helping new yorkers quit smoking . commuter benefits a better way to work see thecampaign read aboutthe campaign nyc is helping employees and employers save money and keep workplaces progressive by changing how new yorkers pay for their commute . dcf worked with the department of consumer affairs to promote awareness of the new commuter benefits law which requires companies of 20 or more to allow employees to pay for their commute with pre tax income . this humorous print and video campaign lets everyone know that though you can depend on the occasional commuting pitfall you can always rely on saving on the cost thanks to this new law . fruits and veggies see thecampaign read aboutthe campaign eating more fruits and vegetables is an easy way to increase energy strengthen your heart and improve your overall health no matter what your age . dcf helped nyc health spread this message through colorful ads that sprouted across the city . the fun campaign used print and digital media to give new yorkers advice they ve probably heard all their lives only now updated with benefits they may have never known . child care connect see thecampaign read aboutthe campaign child care is vital to a fast moving city like new york so dcf helped nyc health promote child care connect ccc which allows parents to choose the best child care based on facilities and inspection reports . dcf created web banners print ads and a 30 second online video that explain the benefits of ccc . these ads inform parents that they can sign up to receive emails or texts with tips and updates about child care centers . choosing the right child care is crucial . with the increased visibility ccc offers parents can be partners in reporting violations and educating other parents about the safety of their children . nyc cares see thecampaign read aboutthe campaign the effects of superstorm sandy are still felt in our communities and children may be most at risk . nyc health has found that a significant number of kids and teens in sandy affected areas show signs of post traumatic stress and other mental conditions . after working with nyc health to promote project hope a counseling service for those distraught by the storm dcf created a new campaign to tell parents about counseling for kids and teens offered through nyc cares . this campaign reflects our mission to change social awareness of health issues . in this case we re demonstrating that it s normal to be affected long after a major event like this storm . snap helped see thecampaign read aboutthe campaign snap is changing to meet new needs and reach those who are unaware that the program could be a helpful option . dcf worked with hra to turn attention toward this and change perceptions . given that online enrollment for snap once known as food stamps is now possible dcf built a friendly new website and mobile site to connect people to the information they need . at the heart of the campaign are real life snap recipients who dcf worked with to share how the program changed their lives . though each story features people of different ages and ethnicities each proves that snap moves people forward through tough times . related print ads encourage people to check their eligibility on the site . in addition to english speakers the website documentary videos and print ads are available in multiple languages including spanish chinese korean russian arabic and french creole . visit the snap website beth anti smoking see thecampaign read aboutthe campaign dcf worked with nyc health and beth a former smoker to tell her story about dealing with copd . this smoking related lung disease complicates simple activities like walking or dancing . the story resonates with many smokers who may not be terminally sick but have found their entire lifestyle altered by smoking . beth is featured in a powerful series of tv spots as well as print and online ads . be sexy . be safe . see thecampaign read aboutthe campaign nyc condoms just got bigger size wise . to launch the kyng sized condom dcf worked with nyc health to remind new yorkers that the free condoms are a perfect fit for all sex lives . the print campaign shown in subway cars highlights the reasons the condoms are a great choice and points out that you don t have to sacrifice sexiness to be safe . the launch event for this campaign was held in new york city s museum of sex on valentine s day . got stress text it out chiara de blasio see thecampaign read aboutthe campaign as daughter of nyc s mayor chiara de blasio lives a very different life than most her age . but she can relate to the emotional distress that leaves many teens feeling isolated . having been there herself chiara worked with dcf to tell teens that help is just a text away . see more campaigns dcf advertising is a dynamic full service advertising and social marketing agency based in new york city and founded in 2000 . we have significant experience creating and managing all elements of integrated multi media communications programs for clients in both the public and private sectors . our award winning campaigns have tackled broad social civic and health issues from smoking cessation to awareness of teen problems to the healthfulness of nyc drinking water .