are estimated to spend 600 trillion across all countries and industries during the next decade . about business leaders with a mandate to create growth strategies drive innovation and allocate scarce resources across markets have told us they would value an objective perspective on future shifts in consumer demand around the world . this knowledge is equally vital to international national and regional government leaders tasked with aligning economic policies and stimulus programs to their population s evolving needs and desires . we have designed the demand institute to provide an objective non partisan perspective on where consumer demand is headed tomorrow and what it means for leaders today . read more featured report no more tiers navigating the future of consumer demand across china s cities read more explore tool recent reports china s connected spenders & car demand driving growth of new energy vehicles china is the world s largest automotive market with more than 21 million sales in 2015 . at the same time many cities are experiencing high levels of pollution and the central government s most recent 5 year plan emphasizes the importance of green energy including new energy vehicles . sales of new energy vehicles are growing quickly but still represent a small portion of the market . in this report we show there is strong interest in new energy vehicles among chinese consumers particularly among the connected spenders . these consumers will account for the majority of consumption in china over the next decade and their unique preferences will drive demand for new energy vehicles as well . we summarize those dynamics and discuss the implications for the auto industry . read more the end of cold hard cash and the global shift toward cashless consumer payments consumer demand for cashless payments is growing driving a global movement towards financial inclusion . the technology that enables digital storage and exchange of money is transforming with the exploding growth of internet access and penetration of mobile devices . this is not only causing a major disruption in the cashless payment industry but also creating new complexities in the global payment systems . we summarize the drivers of this global shift the major innovations and players leading the way and the opportunities for consumer facing businesses as they navigate the change . read more engage with us projects learn more about our current and forthcoming research . read more sponsorship support our projects and collaborate with us . read more stay engaged keep up to date on the latest from the demand institute . read more in the news wsj move to cashless payments set to spur trillions in consumer spending report sayscnn money china s consumers to spend 6.4 trillion by 2025bloomberg chinese consumers projected to spend 56t by 2025financial times companies fooled by china s growth predictions says think tankbusiness insider everyone on wall street is talking about this dark new china reportreport chinese consumption to reach 6.4 t in 2025business insider china s middle class isn t what we thought it wascnbc china s shoppers may take 10 years to step upbloomberg how china can create the 67 trillion consumer economychina needs to get its people to spend and that s a lot harder than it soundsbig gap in latino home ownership new studyhispanics to drive housing demand in coming decades but obstacles persistbusiness insider millennials are thinking about their future and it might be in suburbia bloomberg businessweek millennials want houses just like everybody elsecnbc are millennials starting to embrace the american dream forbes.com millennials aren t that different after allcnn money baby boomers say they aren t moving out of their homesfinancial times us housing market battle scarsthe atlantic how housing is making america s wealth divide worsetime magazine a robust housing recovery not so fast read more we are jointly operated by the conference board and nielsen sign up for our news and updates connect with us 2016 copyright the demand institute . powered by terms of use privacy policy 2016 the demand institute is jointly operated by the conference board and nielsen username password thank you.thanks for your detail submission . subscribe your e mail the demand institute aboutprojectsget involvedin the newsfor sponsors