messaging strategy advertising effectiveness market insights home mainhow we help who we are resources blog adhaikuesday insights & updates neuromarketing contact us return to content be smart . be better . be heard . you are here home proven solutions trusted expertise g & r is an advertising research and consulting firm that works with companies to apply proven communications research solutions for understanding audiences and improving the effectiveness of their messaging . our team values attention to detail responsive design capabilities controlled execution and fact based consultation . our sweet spot is messaging how to develop it ; how to assess it ; how to optimize it ; and how to protect it . during our 65 years our boutique firm has originated many of the advertising research designs now considered standard in the research industry and developed one of the richest knowledge bases about advertising effectiveness in the world . our business is to help your business succeed . make meaning count . new g & r completes new study on emotional response to hotel advertising . the study is of 10 competitive hotel commercials using femg and survey based measures . the report provides a head to head understanding of how emotional responses vary to key advertising elements such as narrative styles visual elements branding and messaging . learn more quick links request a proposalvisit our lab blog client login site map privacy policy connect sign up to get interesting news and updates delivered to your inbox . subscribe subscribe get interesting news and updates delivered to your inbox . communications research message development ideation research belief elicitation research concept testing content assessment online concept & ad pre testing real world copy testing neuro marketing & emotions based response advanced persuasion flow theory research in market performance pre post studies tracking studies marketing research aa & u segmentation spokesperson & icon testing claims substantiation research events & sponsorship evaluation corporate reputation experiential marketing research content marketing research cross media effectiveness research medium influences research user experience testing custom diy research support princeton national surveys consumer neuroscience audience response lab sectors servedoverview advertisers agencies media companies associations and non profits consultants government case studies 2015 the g & r cooperative llc info gandrllc.com