optimism is a strategy for making a better future . because unless you believe that the future can be better you are unlikely to step up and take responsibility for making it so . noam chomsky at toth co we identify with optimism ; it informs every project we work on and every relationship we create . it s not just a way of seeing the world . it s a strategic vision that guides what we do . we re a privately owned company of 50 or so really smart dedicated and yes optimistic people . the kind of talented folks you would expect from a branding marketing advertising digital firm . we re the anti fashion fashion people behind some of the most successful global lifestyle brands in america . we were introduced to tommy hilfiger when it was an 80m company . when we left eight years later it was at 1.4 b. we started in 1983 as mid wife to the birth of j.crew . that led us straight to ralph lauren when polo was 100m . from there we headed to tommy hilfiger on 39th street and then hopped aboard coach where we changed perception of the company from a bullet proof out of date leather bag maker to one symbolizing true american luxury . coach now has a market cap of over 18b . we stand apart because our priority is you . we are among the few companies that embrace our clients by taking time to understand them . we call our process brand dna . it s a methodology that puts your brand first looking at how it affects the culture within your organization and how it shows up in the lives of your consumers . brand dna is a strategy sourced from another neighbor the harvard business school . it s specifically tailored to lifestyle brands . basically we re there with you as you experience the pressures that come with change determining what you will let go of and what you will preserve in your goal to become relevant and competitive . we have the experience to help you achieve your dreams of becoming a recognized successful company . our track record speaks for itself . you might start in chaos . we think that s normal . chaos has the energy to feed the big ideas and big dreams that can change the way you see yourself . but don t take our word for it . write us and we ll send you some testimonials from people who dared to dream and created a better future . will you be one of them we re optimistic . experience apparel american eagle outfitters belk brooks brothers chaps chico s esprit express faconnable tailored denim fa onnable hart schaffner & marx hickey freeman isaac mizrahi j.crew john deere john varvatos l.l.bean signature london fog maurices mossimo nydj los angeles nautica ralph lauren reunion soma intimates tommy hilfiger unionbay white house black market beauty nautica competition nautica longitude latitude sephora tommy & tommy girl accessories a. t. cross brahmin coach ghurka kwiat michele red envelope ross simons swarovski swatch the sak timex zodiac watches division of fossil footwear bass shoe easy spirit franco sarto johnston & murphy k swiss keds naturalizer naya nike reebok shoes.com sperry via spiga denim crafted by lee fa onnable tailored denim nautica jeans co. pepe jeans riders sergio valente stetson tommy hilfiger jeans wrangler wrangler retail store wrangler western sporting goods beretta bobby jones chris craft indian motorcycle jack nicklaus orvis pro outfitters rockport golf home interfaceflor kravet lee jofa nautica home sears roebuck tommy hilfiger home towle silversmiths children fisher price nautica kids stride rite children s tommy hilfiger kids weebok by reebok education boston university harvard university lawrence catholic academy entertainment boston irish film festival christiania vodka crumbs bake shop grand hyatt hyatt house hyatt place lamorra brookline ma oleana cambridge ma park hyatt savenor s boston ma sofra cambridge ma not for profit catalogue for philanthropy count me in fresh air fund greater boston food bank paradigm for parity wbur in memoriam our visionary founder mike toth passed away on dec. 11 2014 . he died peacefully with his loving wife susan by his side . those of us fortunate enough to have known mike have lost a true friend an eternal optimist a man who shared his spirit selflessly with everyone . mike s greatest talent was his ability to see the beauty in everything . he called it optimism . he saw it in the simplest things like a small town parade or an empty little league field . and he saw it in all of us even when we couldn t see it ourselves . that beauty is what shaped mike s extraordinary life honed his talents nurtured his vision and filled him with hope . all of you have contributed to a life that far exceeded mike s wildest dreams . mike once wrote dreamers is a term reserved for those bigger than life kind of people who put astronauts on the moon solve complex molecular problems and build skyscrapers . while he didn t define himself among them we d be hard pressed to find another who wouldn t. we will continue to reach for the moon surround ourselves with people that share our crazy dreams and do everything we can to make them come true . that spirit is the gift mike leaves for us all . we greatly appreciate your thoughts during this reflective time . we re finding strength in the company and the stories of all those who knew mike . if you would like to share your memories we invite you to email rememberingmike toth.com . we are the lucky ones toth co contact toth co 500 harrison avenue 5f boston ma 02118 p 617.252.0787 f 617.252.0838 new business zack toth director business development 617.577.6449 ztoth toth.com film division piggybackfilms.com 2016 toth co 500 harrison avenue 5f boston ma 02118 617.252.0787