smithstreet job opening on campus message from partner about smithstreet story bottom up approach community corporate values contact en thought leadership chinese consumers free lunch reports multimedia video info graphics speech in the news expertise retail healthcare b2b impacts retail healthcare b2b retail healthcare b2b bloomberg in the news jul 18 2016 nestle seeks china turnaround online as competitors abound it can be challenging for fast moving consumer goods brands to be profitable in china s e commerce space but brand presence is essential . when consumers search for your brand you want to be the one controlling the narrative . smithstreet consultant samuel coopersmith said at bloomberg interview that e commerce sellers need to use a variety of strategies like paying alibaba for top placement spots and engaging with its search algorithm to remain visible to buyers.more german chamber in the news jun 16 2016 a middle class force awakens nowadays there is no longer the desire to invest in that lv bag because it means having to forgo watching imax movies eating at ippudo ramen participating in an exercise class flying to hokkaido for cherry blossom season or owning an iphone 6s instead of a xiaomi . actually given apple s recent earning report we can even argue that physical luxury is now no longer as important as it once was . in other words the new middle class has a broader set of spending choices today that need to be satisfied before moving into spending on true luxury products . however this consumer may soon be ready to spend on luxury again.more retail real estate in the news apr 07 2016 the china challenge where to expand luxury retail china s brick and mortar luxury retailing has suffered in recent years because of a combination of factors many of which are about increasing access to more options and yuan friendly prices when purchasing luxury abroad while traveling or online from international e tailers.more luxury in the news apr 07 2016 luxury firms react to china economic upheaval when it comes to china and its ongoing economic turmoil brands must look to the long term and change strategy.more cross border ecommerce free lunch apr 07 2016 china s cross border tax reform currently cross border ecommerce in china is taxed through the postal articles tax which varies according to category . for example mom and baby products are taxed at 10 % while cosmetics are taxed at 50 % . starting april 8th of this year tax reforms will come into effect that will change the current landscape of cross border ecommerce in china and present both opportunities and challenges for companies and distributors across a variety of categories . more e commerce free lunch apr 07 2016 e commerce in china strategy making the decision to join china s growing e commerce market can be a daunting tasks . brands have to consider consumer reactions the impact on brand image and timeline for return on investment . more wechat free lunch mar 02 2016 5 brands 5 great wechat strategies brand images customer service location based services lbs wechat shop crm ... see what wechat can do for brands.more wwd in the news nov 18 2015 china s watch buying habits are changing chinese consumers are buying fewer watches in china and hong kong but that doesn t mean they are any less interested in luxury timepieces.more wall street journal in the news sep 14 2015 chinese luxury shoppers speak euro you prepare for the worst but then the worst is even worse than what you prepared for ... it s a come to jesus moment . everything we ve been doing we have to rethink . franklin yao managing partner and co founder of smithstreet was featured by wall street journal.more mncs chinese consumers sep 07 2015 one size strategy recipe to fail trust respect and empathy are the keys to success for foreign retail brands in china.more reuters in the news jun 02 2015 import tax cuts no remedy for retail slowdown china s economic policymakers clearly didn t consult mother of one chen xuejun when they decided to try stimulating consumer demand by slashing import tariffs on sneakers to skincare . smithstreet s robin kerawala told reuters adam jourdan it s a good sentiment from beijing but the impact on the price consumers will actually see is going to be diluted . more reuters in the news may 25 2015 china slashes import tax on skincare to shoes to spark domestic demand the ministry said lowering duties should steer a shift in consumers shopping habits helping boost imports and domestic consumption . any immediate impact however could be limited because import taxes are only one part of the price gap between china and other markets said robin kerawala shanghai based partner at consultancy smithstreet . more wwd in the news apr 13 2015 chinese consumers applaud chanel price drop though it may not be the right move for every luxury brand chanel s worldwide price realignment seems to be a positive one . james button explained that it was the kind of move a high profile exclusive first mover such as chanel could benefit from because chanel customers aren t necessarily as price driven as those shopping for other brands . more consumers info graphics feb 17 2015 korean soap operas drive luxury sales in china chinese korean soap operas are increasingly influencing the purchasing behavior of young chinese luxury consumers . many luxury products have become top sellers after these shows become popular in china . more info graphics feb 15 2015 smithstreet wishes you a happy chinese new year smithstreet wishes all of you a prosperous year of the goat more info graphics feb 04 2015 foreign players choices ppp vs. bot when entering the china market foreign players usually have multiple choices to realize cooperation with government . here is our info graphic explaining how to weigh against public private partnership ppp and build operate transfer bot models.more bloombergbusiness in the news jan 30 2015 why luxury brands love china s sex and the city why luxury brands like fendi michael kors and lancome are looking to profit on the buzz generated by popular tiny times books and films . jasmine sun smithstreet manager analyzed that movies have attracted younger chinese and represent the aspirations of teenagers a generation which is superficial materialist and creative with less burdens and limitations.more women s wear daily in the news jan 28 2015 alibaba in hot water with chinese regulators the state administration for industry & commerce released the alibaba white paper on its web site accusing taobao of turning a blind eye to piracy and counterfeit products . jasmine sun smithstreet manager showed no surprise because shoppers on taobao are gambling that they might buy something authentic or they just get something close enough to an authentic product for a bargain price.more consumers info graphics jan 28 2015 the future of advertising on social media apps on jan 25 wechat officially introduced the very first advertisements on wechat moment which resulted in a social buzz on various media platforms . the first three advertisements were from bmw coca cola and vivo . here is our infographic explaining wechat moment ads and its comparison with ads on facebook instagram and pinterest . more chinese consumers jan 23 2015 january retail news and insights retail are losing to e commerce in china alibaba rescues slumping luxury brands coach s stuart weitzman acquisition could boost china sales in china showrooms retailing blossom brands are tapping china s silver hair industry . more connect with smithstreet about us smithstreet is a shanghai based boutique consulting firm focused on china growth strategies . by understanding china and solving business challenges through a holistic and innovative approach we provide strategy services including market assessment china entry and expansion strategies market growth strategies and acquisition advisory across a wide range of industries . retail healthcare b2b most popular 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