branded as healthplans.com autoinsurance.net university.com and creditandloan.com march 02 2015 01 07 pm eastern standard time los angeles business wire vantage media the advertising technology company that created the leading self serve real time bidding rtb platform today announced it has rebranded and changed its name to katch to focus on its software platform . the changes more directly reflect the company s shifted focus to engaging in market shoppers using real time bidding technology via private exchanges . this platform is what has fueled the company s growth placing it as the second fastest growing advertising technology company with more than 100 million in revenue in the u.s. according to inc. magazine s inc. 5000 . in december the company sold its legacy education lead generation agency business to focus solely on real time bidding marketplaces . katch is a better representation of our core product which is a software platform that drives consumer engagement patrick quigley ceo of katch . starting in 2010 we invested in technology to become a product company . now that we re fully there it makes sense to change the name to better reflect the business we ve become the leading rtb platform to engage every buyer . this marks the completion of the transformation we started 5 years ago . concurrent with the rebrand to katch the vertical marketplaces primarily in the health insurance auto insurance higher education and lending verticals have been renamed as healthplans.com autoinsurance.net university.com and creditandloan.com respectively . they will use the katch platform as internal licensees . the katch platform is already being used to run marketplaces externally for other brands . the success of these marketplaces for external brands led to applying the same concept to katch s internal brands . about katch katch is the only software platform that enables brands to engage and monetize every buyer who comes to their website even those that don t transact . brands use katch to set up real time invitation only exchanges where advertisers can target and bid on in market website visitors as they shop . katch was recently honored as the second fastest growing advertising technology company with revenue over 100 million in north america according to inc. magazine s inc. 5000 . to learn more about katch visit www.katch.com . contacts katchliz deranja 310 219 6221 lderanja katch.com release summary vantage media the advertising technology company that created the leading self serve real time bidding rtb platform today announced it has rebranded and changed its name to katch . contacts katchliz deranja 310 219 6221 lderanja katch.com site navigation home home submit a press release services news all news news with multimedia news by industry news by subject news by language tradeshows & events earnings & conference calls education overview distribution & media media & journalist tools sample press release faq find your news online how to disclosure resources about us overview become a member contact us follow us jobs business wire newsroom business wire events search advanced news search advanced news search log in sign up follow us twitter linkedin google more from business wire blog apps uk ireland deutschland france hong kong italy japan eon enhanced online news tradeshownews.com pymnts.com business wire information contact us privacy statement terms of use 2016 business wire