the sexes a cross platform media strategy was developed across tv radio game mobile consumer product licensing and the internet www.battleofthesexes.com which was australia s 1 website from 1997 to 1999 . imagination patented and took interactive tv to the world in a box for 20 the dvd game idvd . this software revolutionized the traditional games business globally with over 500m in sales . in 2010 spin master ltd acquired a portfolio of imagination games titles known including ; quelf quelf jr. fact or crap urban myth would you rather beat the parents and battle of the sexes the acquisition helped to build a solid roster for the company . today imagination is an entrepreneurial global games and entertainment company with offices and distribution in united states united kingdom and australia . we are proven innovators and brand builders with over 25 years of experience in entertainment across all media platforms with distribution into 85 000 retail stores worldwide . imagination continues to acquire innovate design develop and produce games & entertainment brands delivering a compelling social interactive experience . contact sales imaginationgames.com united states 1 310 948 5861 suite 1501 6255 w sunset blvd los angeles ca 90028 united kingdom 44 1270 619 100 regus house herons way chester business park chester cheshire ch4 9qr australia 61 418 821 070 po box 2596 kent town dc south australia 5071