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studies professional development iabc academy workshops about the iabc academy academy committee certification communication management professional certification global communication certification council cmp graduates maintaining certification awards gold quill awards chairman s award chapter management awards rae hamlin job centre webinars events upcoming events world conference membership why join types of membership professional membership corporate membership student membership fellow designation other types of membership member only content about iabc s brand about us global standard leaders staff international executive board executive committee staff chapters regions press governance code of ethics bylaws privacy policy manual iabc reports iabc committees annual general meeting sponsorship advertising iabc media kit sponsored content abcs foundation bylaws donations awards faq contact october is iabc member month join renew or refer a friend today continue readingpractical 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is a global network of communication professionals committed to improving organizational effectiveness through strategic communication . established in 1970 iabc serves members in more than 70 countries for networking career development and personal growth . learn more about what we offer for students professionals and corporate groups who want to take their business communication skills to the next level . membership staff board faqs press ethics foundation iabc information professional development online workshops live and on demand iabc academy workshops give you a firm foundation in areas like business writing engagement research and social media production . missed a workshop access it on demand . learn more . communication management professional certification program the global communication certification council s gccc communication management professional cmp program is underway . achieving certification shows competence in these principles ethics strategy analysis context engagement and consistency . get started here magazine pr in the social media era what does pr practice look like in an age in which the death of the press release is widely discussed this issue explores the shifts in pr strategy and practice in the social media era as well as how to demonstrate pr value and work with social media to build ongoing relationships with journalists and their audiences . read the latest issue . jobs job seekers employers twitter trends tweets by iabc resources articlesshare share when pr persuasion meets return on investment the power of proioctober 6th 2016the public relations pr industry is often associated with crisis management spin and fluff media campaigns designed to inject soft stories into the news ecosystem ... . read more articlesshare sharewhen pr persuasion meets return on investment the power of proioctober 6th 2016the public relations pr industry is often associated with crisis management spin and fluff media campaigns designed to inject soft stories into the news ecosystem ... . read more articlesshare sharetransform your network with these simple practicesjune 1st 2016would you rather go to the dentist than to a networking event if so read on . networking is considered a professional necessity . conventional wisdom states ... read more articlesshare sharetransform your network with these simple practicesjune 1st 2016would you rather go to the dentist than to a networking event if so read on . networking is considered a professional necessity . conventional wisdom states ... read more articlesshare share10 ways to turn social media data into smart datamarch 3rd 2016social media aren t just a marketing channel they re a gold mine of information . if your primary goal with social media is solely to amass a large digital entourage it s time ... read more articlesshare share10 ways to turn social media data into smart datamarch 3rd 2016social media aren t just a marketing channel they re a gold mine of information . if your primary goal with social media is solely to amass a large digital entourage it s time ... read more articlesshare share6 steps to creating a comprehensive social media strategyjanuary 4th 2016the key to using social media successfully for your organization in 2016 is to have a detailed plan that drives all of your marketing efforts ... . read more articlesshare share6 steps to creating a comprehensive social media strategyjanuary 4th 2016the key to using social media successfully for your organization in 2016 is to have a detailed plan that drives all of your marketing efforts ... . read more articlesshare sharebuild great relationships now before you need themdecember 15th 2015imagine someone you ve never heard of calls you up at an inconvenient time wants you to do something for them and needs a quick response ... . read more articlesshare sharebuild great relationships now before you need themdecember 15th 2015imagine someone you ve never heard of calls you up at an inconvenient time wants you to do something for them and needs a quick response ... . read more articlesshare sharenew year new roles what to look for in 2016december 10th 2015if 2016 is anything like every other year your news feed in the new year will start off with tweets posts and articles about trends ... read more articlesshare sharenew year new roles what to look for in 2016december 10th 2015if 2016 is anything like every other year your news feed in the new year will start off with tweets posts and articles about trends ... read more articlesshare sharedid i say it s all about me observations from the 2015 top 100 millennial brands reportnovember 20th 2015 moosylvania just completed the latest side by side comparison of the top 100 millennial brands surveying 3 500 millennials . as we ve broken down the psychographics and the ... read more articlesshare sharedid i say it s all about me observations from the 2015 top 100 millennial brands reportnovember 20th 2015 moosylvania just completed the latest side by side comparison of the top 100 millennial brands surveying 3 500 millennials . as we ve broken down the psychographics and the ... read more articlesshare sharethe most overlooked asset in organizational changenovember 1st 2015organizations have been changing for millennia but people still struggle to lead change effectively . it s difficult to send consistent messages maintain momentum and engage employees ... read more articlesshare sharethe most overlooked asset in organizational changenovember 1st 2015organizations have been changing for millennia but people still struggle to lead change effectively . it s difficult to send consistent messages maintain momentum and engage employees ... read more non members subscribe to iabc updates about training and events . subscribe 2016 iabc .155 montgomery st. suite 1210 san francisco ca 94104 u.s. 1415.544.4700 about iabc contact iabc site map privacy terms of service give us feedback member login subscriber login log in 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