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activations and attentional patterns empowering them to better navigate the increasing complexity of modern consumer behavior . our insights provide actionable results and an unprecedented understanding of consumer related decision making allowing our clients to build deep lasting connections with their target audiences . benefits measures non conscious responses provides a holistic view of consumers including responses that they re not able to articulate . builds brand through emotion ensures alignment with brand strategy to strengthen long term memory and brand building . provides granular diagnostics delivers detailed feedback about content to improve performance with actionable results . ensures efficient and timely decision making focuses efforts on the right optimization areas to keep brand teams on track . applications we specialize in optimizing the effectiveness of video and digital advertising packaging in store elements and much more . with our ability to test globally in the lab and in more natural environments brands can deploy our breakthrough methodologies virtually anywhere at any time . example applications include video ad testing optimize advertising creative throughout the development process by pinpointing exactly what is and isn t resonating with consumers . media testing improve viewer attention and retention by understanding what drives emotional engagement in program content and advertising . cross platform testing analyze behaviors that draw consumers attention back to and from screens to optimize communication across devices . package testing develop effective packaging by pinpointing which design and creative elements resonate best with your consumers . shopper testing evaluate communication signage shelf and display layouts in store experience and new retail technologies to drive attention engagement and sales . natural environment testing measure consumer responses in a natural consumer environment to understand media and device usage consumer and product experiences as they occur . product and sensory experience evaluate consumer experience with product and components including sensory science to better understand emotional engagement . custom studies evaluate blue sky ideas thought leadership research and much more . find the right solution for your business . contact us leading technology every brand is different every challenge unique . by offering the most complete suite of cutting edge neuroscience based tools at global scale we can offer the proper solutions for each client s particular needs . since no single technology has a monopoly on the truth we combine our tools to generate the most complete picture of the consumer . adopted by industry leaders globally our proven technologies are complementary and state of the art . these methods include electroencephalogram eeg biometrics heart rate skin conductance facial coding implicit association testing eye tracking fmri self report team nearly 20 ph.d. and m.d. neuroscientists lead our research efforts supported by a science advisory board comprising members from leading academic institutions around the world . our team has authored more than 550 peer reviewed articles won more than a dozen great mind awards from the advertising research foundation and secured the largest intellectual property portfolio in the pervasive neurotechnology industry .1 1 sharpbrains study may 2015 . giving back we work with a variety of institutions and individuals to use our capabilities for the broader good reinvesting more than 5 % of our revenues to support specific causes . whether we re helping with epilepsy research or optimizing a non profit ad campaign we are committed to supporting organizations to effect positive social change . related resources related news we re ruled by our emotions and so are the ads we watch put em to the test how to save your ads and improve their resonance nielsen tv twitter tv signals audience engagement social tv a bellwether 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