a total area of 540 997 square meters and employing approximately 12 400 employees . annual revenues in 2010 reached nis 11.13 billion . leadership strategy shufersal s leadership strategy leverages its strengths and competitive advantages which include a logistics system that enables independent supply of products to the company s stores nationwide deployment in city centers and the periphery and financial stability . shufersal operates five different retail formats throughout israel . shufersal sheli shufersal sheli is a chain of 107 neighborhood stores providing customer shopping needs while vigilantly maintaining convenience availability freshness and service . shufersal deal shufersal deal is a chain of 74 discount stores that offers low priced products throughout the year . yesh yesh is a chain of 54 competitive discount stores addressing different populations by matching the products to the customers and by offering special kashruth . shufersal express shufersal express is a chain of 13 convenience stores launched in august 2008 . the stores are located in neighborhoods and in city centers and are mostly operated by franchises . shufersal online former shufersal yashir shufersal online is a service that markets products directly to the customer s home or office with orders taken via the internet phone or fax . shufersal private label shufersal puts great effort into producing the company s private label to provide customers with a brand that meets high quality standards is competitively priced and is adapted to israeli consumer tastes . the brand currently includes about 1 400 products . shufersal loyalty club shufersal s loyalty club is the leading loyalty club in israel with 1.4 million members . club members enjoy cash coupons accumulated bonuses discounts and special offers . shufersal credit card as part of the company s strategic plan shufersal together with leumi card and paz launched the shufersal credit card in october 2006 . the card provides customers with a non banking credit framework as well as special offers and benefits . yesh credit card for yesh customers has been launched in august 2009 and offers the same benefits . distribution center shufersal owns a sophisticated 40 000 sq. meters logistics center in rishon lezion in addition to distribution centers in kfar vitkin ramle and kadima . income generating real estate activity shufersal engages in income generating real estate leasing commercial centers and other properties via several subsidiaries shufersal bailsol investments ltd. 50 % owned ; merkaz hakirya ashdod 1995 ltd. 50 % ; lev hamifratz ltd. 37 % . latest reports shufersal 2015 march 2016 june 2016 for more reports ... ...