00volumefullscreennewstoronto companies shine in first canadian newco festival23 .09.2016 toronto companies shine in first canadian newco festival23 .09.2016 last week toronto became the 16th major urban centre in the world to join the newco festival family recently completing a day long newco festival that drew nearly 700 first time registrants and 38 newco host organizations.the event sponsored and presented in canada by national advertising agency cossette featured host companies representing a wide spectrum of interests spanning everything from the tech world to start ups health care culture and education travel and public service.newco toronto hosts included such leading edge organizations as g adventures a pioneer in the adventure travel space ; league a state of the art health and wellness platform ; sickkids a world leading children s hospital ; and soulpepper an innovative theatre company that is pushing the boundaries in live theatre production and development.similarly the festival attracted a broad cross section of participants from across business technology the venture capital and investment community education and the political sphere according to valerie swatkow cossette executive vice president in toronto and one of the principal organizers of the event . as a first time event participants were signing up without fully understanding what to expect explains swatkow . but then when they went into the experience and got to hear the stories of these amazing organizations in such an intimate and up close way many were blown away . one of the out of town universities that attended is planning to send a bus load next year . swatkow was particularly pleased with the strong support that the toronto newco festival received from both the toronto municipal and ontario provincial governments . toronto mayor john tory provincial premier kathleen wynne and minister of economic development brad duguid all attended a special pre event vip kick off party for 350 plus people at cossette s toronto offices . both toronto and ontario are actively reaching out to the tech community and promoting toronto and the province as an attractive home for these industries and the newco festival provides a great opportunity to showcase the incredible success stories adds swatkow.in fact cossette plans to expand newco next year to include the kitchener waterloo area a municipality within an hour s drive of toronto that has earned a reputation as a tech hub in canada and there are further plans to bring the newco experience to montreal and vancouver as well . we couldn t be happier with the response and support that we received for our first toronto newco festival . we expect to double the size of participants and host companies next year says swatkow.sharefacebooktwitteremailvia rail seeks to change drivers habits06 .09.2016 via rail seeks to change drivers habits06 .09.2016 montreal september 2 2016 in collaboration with cossette via rail canada is launching its newest campaign why don t you take the train its goal is to persuade drivers to change their habits by taking the train especially along the quebec city windsor corridor where 77 % of people travel by car.the campaign s video ads create uncertainty by comparing different habits . the ads are back and forth exchanges in which people question specific habits said gilles legault assistant creative director at cossette . there is no clear winner and the matter is left as an open question . it was this moment of reflection that we wanted to capitalize on . the ecosystem developed by a partnership between touch tink and cossette includes a number of different touchpoints . analysis of various routes allowed for the creation of messages that draw on the habits of travellers during their trip and the ways in which taking the train can optimize their experiences . identifying qualified audiences and determining growth potential for each via rail route allowed us to build a clear cut media strategy that aims to get travellers to consider the train during the planning stage or while travelling then to qualify and leverage all of the data collected to dynamically push transactional offers explained martin soubeyran vice president at touch a campaign web page http www.viarail.ca en why not the train was also created to shine a light on drivers habits . with this digital deployment via rail is putting the focus on personalization and user engagement based on users perceptions of train travel noted jocelyn couture president and chief executive officer of tink a digital agency . the digital experience was reconsidered and adapted for each target audience with a strong focus on mobile . the new campaign will run until the 2016 holiday season and include pre roll ; roadside advertising ; indoor advertising in rest areas service stations and restaurants ; web banners ; and social media . a series of 30 second videos and dynamic youtube videos displayed based on subscriber data will reinforce the message among the public.the videos are available on youtube https www.youtube.com playlist list pll1xdeftrfi7nrguya d21h6fzbedlir3 https www.youtube.com watch v ezo gibfaya https www.youtube.com watch v z tldscwkvm https www.youtube.com watch v vwvmfpm1i54credit list client via rail canadaagency cossettemedia agency touch digital agency tinkproduction house les enfantsdirector maxime girouxsharefacebooktwitteremailcossette lab now accepting applications to incubate startups in tourism related tech across canada18 .08.2016 cossette lab now accepting applications to incubate startups in tourism related tech across canada18 .08.2016 toronto august 18 2016 cossette lab a cossette initiative designed to help incubate the growth of tech related start ups is now accepting applications from entrepreneurs with a focus on tourism related technology for its accelerators in toronto montreal and vancouver . this is an exciting opportunity for us to broadly help the startup community and bring new ideas to the tourism industry says melanie dunn president and ceo of cossette canada . it is also a service to our clients in the tourism sector and our own staff by exposing our people to the innovative thinking and entrepreneurial culture all around us . innovation is a top priority across our entire organization so it makes sense to reach out to those entrepreneurs who only need a little help to take their exciting ideas from concept to reality adds malik yacoubi chief digital officer of cossette montreal and founder of cossette labs.the accelerators in all three cities aim to incubate a start up s development during a hosting period of anywhere from six to 12 months . as well the labs will establish a relationship with cossette personnel and search for cross market opportunities by connecting them with cossette s tourism clients . cossette has a broad portfolio of tourism related clients across the country including tourisme montr al via rail aeroplan and most recently tourism yukon.the start ups that cossette lab selects need to have reached a sufficient maturity level in the development of their technology and business model . to qualify businesses must develop a technology that will benefit cossette the agency s clients or potential partners.cossette lab launched in cossette s montreal office in 2012 and has expanded to toronto and vancouver . to date cossette lab has hosted approximately 14 start ups.applications are now being accepted at cossettelab.com en . interested startups have until september 15 2016 to apply.information mark.smyka cossette.comsharefacebooktwitteremail claude lamoureux named new svp and general manager quebec and east for cossette media07 .07.2016 claude lamoureux named new svp and general manager quebec and east for cossette media07 .07.2016 claude lamoureux is joining cossette media as senior vice president and general manager quebec and east rounding out the media agency s leadership team in canada . we are incredibly excited to welcome claude to our national executive team says joseph leon president of vision7 media . he brings a unique agency and media perspective to the team and a passion for innovation and emerging media . he is a highly strategic thinker with a clear vision and is the perfect fit for both cossette media and our partners . lamoureux moves to cossette media from cogeco where he was general manager at m trom dia before leading cogeco media s shift to digital as vice president digital development . prior to cogeco lamoureux held senior roles at agency bleublancrouge including media director and vice president account services and media . he has made major contributions to a cross section of leading brands including loto qu bec saq l or al and toyota . media agencies are currently undergoing a period of unprecedented vitality . data and technology are influencing business brand and media strategies and opening the door to incredible new opportunities for innovative agencies says lamoureux . i m thrilled to be joining cossette media an iconic canadian agency already ahead of the innovation curve and propelled by a unique and talented team . lamoureux will join brooke leland svp and general manager ontario and west and mike rumble svp and chief strategy officer as part of the cossette media national executive team . claude s arrival rounds out an exciting new agency leadership team full of potential . cossette media is primed to build on our recent success and usher in a new period of evolution and growth adds leon.having earned a bachelor in business administration and advertising from universit du qu bec montr al lamoureux currently teaches at universit de sherbrooke and works as a media strategy coach for campus infopresse . he was previously a member of the jury and chair of the board for infopresse s prix m dia in addition to serving on committees for nadbank the omac and the cdmq.sharefacebooktwitteremailbdc launches new brand identity06 .06.2016 bdc launches new brand identity06 .06.2016 bank reveals new modern look and deploys integrated ad campaignthe business development bank of canada bdc today launches a new brand identity aimed at making its role and product offering better known to a greater number of entrepreneurs across canada . the modernized brand image will be supported by a multi faceted advertising campaign which will appear across canada beginning this week.market research conducted at the end of 2014 on the awareness of bdc in the canadian marketplace demonstrated that entrepreneurs were not familiar with the company and its services . we have an important role to play at bdc to help entrepreneurs succeed and grow and we must not shy away from communicating it if we want to be able to help more businesses get to the next stage of their development said michel bergeron senior vice president marketing and public affairs.small and medium sized businesses are the engine of canada s economy . they account for 99.9 % of all canadian companies and employ close to 90 % of private sector workers . however only a small portion of these businesses are aware of bdc s unique role and the services it offers . it is for this reason that the organization is looking to address its low awareness rating by being more visible to both entrepreneurs and its partners such as bankers accountants and other professionals.along with its agency of record cossette bdc has developed a brand image to reflect that it is a different kind of bank and canada s only bank devoted exclusively to entrepreneurs . our new logo includes an evocative maple leaf which boldly states that we are a proud canadian organization serving the needs of canadian small and medium sized businesses from coast to coast bergeron continued . the lower case font calls to mind our openness accessibility and our willingness to work more closely with entrepreneurs . bdc s new signature financing . advising . smarts . is meant to clearly position bdc as offering a unique combination of financing such as loans venture capital subordinated debt and private equity as well as advisory services . the organization will use the third element of the signature to portray a shared quality between the entrepreneur and bdc.to showcase the new brand image cossette and bdc have created a multimedia campaign that includes tv commercials radio spots print advertising and