engagements books press releases faq contact 212.532.6028 loyalty brandkeys.com about products & solutions customized studies syndicated studies blog news & insights press white papers what happened speaking engagements books press releases faq contact 2016 customer loyalty engagement index which brands have the highest levels of consumer engagement this year the 2016 customer loyalty engagement index assessed 635 brands in 72 categories . view 2016 s leading brands brand keys a world leader in customer loyalty and engagement metrics we help brands cultivate customer loyalty with cutting edge research methods that predict consumer preferences 12 to 18 months in advance . products & solutionsmore about us what happened an audio series about the power of our predictive metrics we looked at how closely what we said based on our predictive metrics in our blog the keyhole and in our forbes column matched up with results in the marketplace . listen in on results in categories from smartphones to beer retailers to cars ; about cautious brands and patriotic brands . listen now emotional values are what differentiate brands from commodities . be more emotional how engagement assessments can make research more efficient cost effective and insightful . by robert passikoff ph.d. read the article customized brand knowledge & metrics position your brand for success with custom predictive solutions to help you develop position and grow your brand . media & touchpoint optimization plan test measure and optimize your brand s strategies for current and future marketing investments . tracking & marketplace metrics optimize existing research efforts and predict customer values 12 to 18 months ahead of traditional marketing measures . digital strategy that resonates make informed investments . identify platform specific messaging and media placements that drive the most sales across each digital channel . marketing accountability & roi calculate your brand s return on brand equity roe as a parallel measure to your company s p e ratio . syndicated studies get leading insights with brand keys syndicated studies . the breadth of our research spans across industries from fashion and digital platforms to sports and retailers . making loyalty happen today s consumers no longer behave the way they say they will . why because today the brand engagement bonding and loyalty process is more emotional than rational . at brand keys we specialize in customer loyalty and engagement research providing brand equity metrics that accurately predict future in market consumer behavior that correlates with sales and profitability . and we have the case studies to prove it . our approach uncovers and quantifies the rational and the emotional motivations behind consumers decisions in your category . we enable you to make more brilliant brand decisions by helping you to anticipate customer desires make your brand more desirable by anticipating unmet needs and expectations ahead of your competitors . understand loyalty drivers act strategically and implement marketing based on future trending insights . make smart marketing decisions measure return on investment of all media and marketing initiatives in advance of spend . read more about us & our process & authority brand keys syndicated studies gain insights and identify opportunities with brand keys syndicated studies . our research draws a detailed picture of the category drivers that engage customers engender loyalty and drive real profits for your brand . click on the titles below to view our syndicated studies customer loyalty engagement indexsports loyalty indexfashion brand index brands and clients brand keys inc. has been providing proprietary brand equity and customer loyalty metrics to fortune 500 companies for the past 30 years across more than 30 countries . a few of the brands we ve helped it s tempting to think of advertising as requiring a trade off that it is impossible to both bring attention to a message and sell something . but it s not impossible . it s just hard . robert passikoff president and founder brand keys inc. clear vision in strategic and brand planning is critical . but for too many brands the emotional view is out of focus . only brands that can adjust their lens to consumer point of view will in the end see straight . robert passikoff president and founder brand keys inc. it is a capital mistake to make empirical generalizations before one has data . insensibly one begins to twist facts to suit theories instead of theories to suit facts . robert passikoff president and founder brand keys inc. loyalty always translates into profitability no matter what language you speak . robert passikoff president and founder brand keys inc. a brand should always know its core values and meaning and believe in their proposition well enough to convincingly articulate it to consumers . robert passikoff president and founder brand keys inc. if you know what really matters to consumers nothing else matters . if you don t know what matters to consumers nothing else matters . robert passikoff president and founder brand keys inc. about brand keys is a brand research consultancy specializing in predictive brand equity consumer loyalty and engagement metrics . our measurement methodology correlates very highly with sales and profitability making it an accurate means of predicting sales and future in market behavior . new york ny dublin dubai london madrid sydney tokyo news & insights the brand authenticity cycle october 2 2016 at 9 32 pm trump the human brand versus trump the presidential candidate september 26 2016 at 10 13 am apple iphone 7 sucks when it comes building loyalty september 19 2016 at 11 29 am latest tweets athletic footwear has been transformed by customer expectations and brand innovation . but which is driving which https t.co uob4d139lx 6 months ago does pepsico need a ceo succession plan via forbes https t.co rbe83qdkwn 6 months ago contact brand keys 1.212.532.6028 loyalty brandkeys.com 115 east 57th street 11th fl . new york ny 10022 2015 brand keys inc. about products & solutions faq press white papers press releases what happened blog contact us books