ad quality traffic quality success stories real time bidding webinars video library referral program support company about management work at smaato press center events contact blog sign up log in spx the smaato publisher platform a globally focused mobile first platform and free ad server for publishers & app developers publishers advertisers introducing sdx the smaato demand platformlearn more the leading global real time advertising platform for mobile publishers & app developers largest global reach smaato is the world s largest independent mobile ad exchange with unprecedented global reach extensive demand our extensive network of demand partners provides a massive variety of advertisers with one single integration higher revenue we ve built dynamic real time competition for every impression right within our platform providing higher ecpms and immediate monetization spx features the only integrated mobile monetization solution bringing mobile native and programmatic together on a unified platform . revenue increase with dynamic demand spx creates a super auction where the best available demand source is evaluated for every impression to maximize yield on an impression by impression basis . full monetization controls spx offers publishers full pricing controls and built in optimization automation . native ad builder easily create a native ad app or mobile site in a variety of formats from within spx private marketplace create exclusive and premium deals for native video rich media or standard ad units through private exchange or preferred deal buying models more demand partners than any other mobile ad server spx allows publishers to manage 260 dsps 190 directly integrated ad networks and their own ad network relationships from within a single platform . sdk mediation integrate a new or existing account with major sdk enabled ad networks you re already working with into your spx demand stack . mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition . free and easy to use spx allows publishers to quickly monetize their properties through a very simple three step setup process all while charging no ad serving or technology fees . screenshot spx dashboard v. 1.10 smaato offers bbm a breadth of ad formats image rich media and native a feature rich self service platform with flexibility to adjust floors view performance at a granular level and an account management team that is engaged to help setup private marketplaces and optimize performance . they have been a part of bbm s monetization strategy since december 2014 and continue to be a key partner for indirect demand . haridas nairvp of business development emerging solutions at blackberry are you ready to monetize your app or mobile website more than 90 000 publishers and app developers are already using smaato 90 000app developers mobile publishers 450ad networks & dsps 1billion mobile users per month 300billion impressions per month get started with spx what s new latest blog posts current events product updates recent articles video tutorials press play on mobile video advertising mobile video ads have taken the programmatic advertising ecosystem by storm . not only does video pull us into the experience like no other format can enticing us to pay more attention to ads . . read more comments posted by september 30 2016 smaato publisher platform spx updates if you ve been following smaato s product team recently you might have noticed that we ve been shipping copious demand side releases most notably around the launch of our new smaato . . read more comments posted by bertrand rothen on august 23 2016 introducing sdx the smaato demand platform in january 2015 we proudly launched the smaato publisher platform spx to help publishers and app developers maximize ad revenue . spx is a free full featured publisher ad server connected to . . read more comments posted by garrett mcgrath on july 26 2016 online karriere tag 2016 october 20 hamburg germany online karriere tag is the first job fair in the dach region focusing on the ever growing digital industry . they have over 10.000 attendees every year joining the event in cologne vienna munich hamburg berlin and zurich . more info event website puppetconf 2016 october 19 21 san diego usa puppetconf 2016 is a two plus day conference delivering 80 education sessions connections with 1 700 community members and practical advice and guidance for thriving in an increasingly complex technology landscape . more info event website mobile growth europe october 25 26 berlin germany mobile growth europe 2016 is a 2 day non vendor conference which will help you to connect with and learn from mobile growth professionals specializing in the areas of user acquisition monetization and retention engagement . more info event website smaato publisher platform spx updates we re also expanding our smaato publisher platform spx and we d like to showcase the latest spx additions here . read more published august 23 2016 publishers monetize on windows phone 10 with our new sdk calling all windows & windows phone developers . continuing smaato s strong commitment to microsoft s cross device os we ve released a brand new windows 10 sdk to support the most recent version . read more comments posted by bertrand rothen new spx feature sdk mediation for higher mobile ad revenue to keep up with smaato s promise of making our spx platform your one stop shop for mobile monetization we ve just broadened the amount of options publishers have to bring third party demand to their setups by releasing sdk mediation within spx today . read more comments posted by bertrand rothen high risk high reward snapchat s advertising revolution mobile advertising requires striking what can seem like an impossible balance attracting users attention without interrupting whatever else they are doing . the trick is to be interruptive through engaging well placed advertising without interrupting . read more posted by ragnar kruse on june 30 2016 socialtimes mobile ad tech firm smaato acquired by china based group for 148m mobile advertising company smaato is set to become the latest technology startup to be acquired by chinese investors after the san francisco firm announced that beijing based spearhead integrated marketing communication group an offline marketing organization has agreed to buy it for 148 million . read more published june 9 2016 techcrunch new api gives publishers programmatic access to smaato s mobile advertising platform today smaato a global real time advertising platform for mobile publishers and app developers announced a major enhancement to its spx publisher platform . read more published june 2 2016 programmableweb introducing native ad builder & private marketplace on spx get a first look at the release of smaato s new native ad builder & private marketplace functionality on the smaato publisher platform spx . date september 15 2015 introducing spx 3 smx line items learn how to configure and optimize your smx monetization setup in smaato s new product the smaato publisher platform spx . date june 24 2015 introducing spx 2 inventory setup learn how to setup your app s or mobile site s inventory for monetization in smaato s new product the smaato publisher platform spx . date march 18 2015 featured on these websites view all press releases in the press center what are our clients saying smaato proved to be a partner with high quality standards and a personalized approach to customer service . we are very happy with their market quality team that delivers regular reports on ad quality . 90 % of mobile monetization is powered by technology . the other 10 % is the people behind the technology . smaato s got both covered . artis kehrishead of advertising sales askfm we have a long term and very successful partnership with smaato . ximad has seen great success in our ecpm growth on their platform and as a result strong revenue growth with smaato . we also love the detailed statistics we get with spx and the fast and always kind service from smaato s team . svetlana osipovaad ops manager at ximad working with smaato transitioned our programmatic buying much more quickly into the mobile space . this has in turn created an incremental revenue channel for us at sph digital . the service and integration team at smaato has been brilliant to work with with a clear emphasis on getting things done with great speed . this is just the start of a long term partnership between sph digital and smaato . koh weng waiproduct development & digital marketing singapore press holdings sph spx has improved fill rate and ecpm has an easy integration guide for both native and javascript integration and a super easy reporting system compared to other ad network consoles . the intuitive admin console minimizes our manual work which is very important for a middle sized publisher like us fritz mikio kuribayashiignis america inc. spice labs has enjoyed a steady increase in fill rate by 25 % . apart from that the ecpm has also doubled . all these results were evident within a short span of one week . hitesh sharmcto at spice labs smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies . smaato also provides personalized account management which makes it a great partner to work with . olivier rozayvp of business development & monetization at pinger get started with spx today connect to over 260 demand side platforms and over 190 directly integrated ad networks worldwide sign up watch spx video publishers advertisers global trends reports white papers webinars ad quality pssp sdks videos support ad formats traffic quality events press center about smaato management team real time bidding work at smaato blog contact us customer success customer support sign up for the publisher newsletter privacy policy content 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