in 1989 as a firm dedicated to naming and naming architecture issues . since then we have become known as thought leaders in naming . we have created many hundreds of successful new names and dozens of brand architectures while advancing the discipline of naming through articles speeches and teaching . our staff is the most experienced in the field today . from master mcneil s very first projects we have offered a mix of creative and strategic services providing ingenious and practical solutions to strategic naming questions . our names and architectures are known for their ability to express key client messages with clarity and power . and as imagination bodies forth the forms of things unknown the poet s pen turns them to shapes and gives to airy nothing a local habitation and a name . william shakespeare a midsummer night s dream act v scene 1 all trademarks are the property of their respective owners . 2016 powered by wordpresstheme by daniel zhao back to top