profitable growth a global study of 300 retail and publishing executives download your copy sailthru productexperience centerthe fastest way to personalize and synchronize email web and mobile experienceslearn moreinsights centertake the long term view to improve lifetime value clv learn morepersonalization enginesailthru s proprietary personalization and prediction capabilities explainedlearn moreplatformrobust infrastructure an industry leading api library and morelearn moresolutionsservicescustomersresourcesbest practice guidestactical guides to impact key metrics for managers and directorslearn morewhitepapersstrategy and thought leadership for vps and cmoslearn morevideosfireside chats panels and workshops with marketing leaders and analystslearn moremarketing blog insights tips and news for retail and media marketerslearn morecontact uscareersblogpartnerscompanyacademylogincareersblogpartnerscompanyacademyloginwinner of facebook s 2016 innovation spotlightfor personalized marketing at scaledownload case study it can take months if not years to identify the most effective way to segment existing customers in order to deliver long term value . with sailthru we can automate insights development using vast troves of customer data and the results have exceeded our top performing customers segment . josh graydirector of acquisition marketingrent the runwayretention simplified.the sailthru customer retention cloud helps modern marketers at leading retail and media companies build deeper longer lasting relationships with their customers . sailthru personalizes individual customer experiences across digital communication channels in email on a brand s website and in their mobile applications . sailthru powered 1 1 relationships with consumers help drive higher revenue improve customer lifetime value and reduce churn.customer retention essentials high performance email cross channel coordination advanced personalization predictive analytics long term measurement increase opens clicks conversion and long term revenue from email.email is the most profitable digital marketing channel it pays for itself in spades with every 1 spent on email yielding an average 44 return . but email has changed more in the last 5 years than any other form of direct marketing . leading marketers now view email as part of a complete retention strategy capable of delivering significant revenue instead of just a standalone channel . with email as important as ever it s critical for digital marketers to make the distinction between a provider that can simply send emails and a provider that can transform email to become a primary driver for customer retention and revenue . sailthru is the largest sender of personalized email in the world . we send more than 70 billion personalized email messages every year . find out more with sailthru our email and onsite personalization is so accurate that my mom who s a business insider subscriber thinks that i select the stories for her personally . breton fischettidirector of business and audience developmentbusiness insideroptimize and personalize the customer experience across your most valuable owned channels email web and mobile.more than half of marketing executives plan to invest in solutions for providing a seamless customer experience . but the challenges are significant poor quality customer profiles a lack of understanding of messages and offers that will resonate with customers and the inability to deliver personalized messages and experiences . sailthru solves these challenges . our comprehensive individual customer profiles combine data from all of your marketing channels . we then automate the delivery of highly relevant experiences across email web and mobile to improve customer lifetime value and reduce customer churn . with sailthru you can coordinate 1 1 personalized product and content recommendations to individual consumers across your digital channels personalize acquisition tactics serve personalized upsell and renewal messages and more . find out more sailthru has proven to us that email marketing can be significantly improved and now with their cross channel capabilities we ll be able to further increase revenue and profitable growth by providing a better customer experience across all channels . ted faysenior director of digital marketingdirectbuyboost short term and long term conversion revenue and loyalty.personalization is a critical investment priority if your goals are to maintain long term profitable growth increase repeat purchase rates repeat site visits and total revenue . modern personalization is designed to engage with individual consumers based on their behaviors interests engagement patterns and the context in which they interact with your brand . what s possible today is far more than the basic marketing tactics and segmentation strategies offered by legacy technologies . top marketers are using advanced approaches to personalization to increase revenue boost customer lifetime value and decrease customer churn . with sailthru s personalization engine you ll easily go beyond recommendations to personalize content cadence and channel ; offering every individual customer or reader a unique experience . find out more headlines are driven by acquisition but profitability is driven by retention . sailthru has been a great tool ; one partner that can actually make this a lot simpler . aaron magnesscmobetabrandincrease customer lifetime value and easily advance segmentation.imagine how your marketing would change if you knew what every individual customer or reader would do next who would purchase how much would they spend and what specific products will they buy who might generate large volumes of pageviews open email newsletters or even opt out predictions arm marketers with an individual s predicted likelihood to open email click purchase opt out spend and even the number of pageviews they will generate items they will purchase and the specific items they will buy . using this information marketers can create more targeted segments and deliver a transformative customer experience . using predictive analytics to drive segmentation far outperforms recency frequency and monetary value rfm models both in accuracy and speed . with sailthru you can easily identify your most valuable customers and readers using our predictive analytics capability . find out more sailthru isn t just a technology company ; it s a competitive differentiator . predictions manager is just one example of how they make modern marketing easy . no one else can match this . craig schinndirector of ecommercethe clymbgo beyond surface metrics to understand the revenue impact of your marketing decisions.more than 60 % of marketers use email open rates to determine the effectiveness of their email marketing . most fail to go deeper than opens and clicks in their analysis because of the challenges faced in bringing together multiple data sets and the time it takes to surface insights that impact revenue . the key to increasing revenue is long term analysis . by optimizing your daily marketing for long term customer value over near term conversions and engagement you ll be on the path to promoting sustainable growth . with sailthru s real time campaign statistics and long term cohort measurement you ll go beyond short term metrics to track what truly matters to your business . find out more we use retention analytics to understand the value of customers we acquire over the long term and how that value changes based on our marketing . we re simultaneously improving value from retained customers and able to evaluate acquisition sources for audience quality . david guoadvertising campaign managershermanstravelsolutions for digital media and global publishers increase repeat visit rates boost traffic & pageviews decrease churn media solutionssolutions for retailers and ecommerce leaders increase customer lifetime value boost repeat purchase rates increase revenue from email retail solutionsbest practices forrester total economic impact of sailthruthe study examines sailthru s financial impact on retailer acumen brands and demonstrates a 123 % roi and 14.2 mm realized in incremental revenue . learn how they did it strategy guide increasing repeat purchase rates57 % of marketers say that increasing repeat purchase rates is a crucial goal for the year ahead . learn how the best do it . read more now the modern email marketing rfp retailemail is not a standalone channel . learn how to modernize your rfp approach to evaluate for innovation and continuous advancement in this guide . read more now the ultimate retail marketer s guide to discountingit s no secret that discounts work but could they hurting your business learn how to discount more strategically with tried and true tactics that help boost your read more now the definitive guide to predictive marketingdive into the art and science of using predictive analytics in your marketing and the eight types of predictions that will help you generate more read more now the modern email marketing rfp medialearn how to modernize your rfp approach across the four core areas that will deliver meaningful impact for increasing pageviews and optimizing email performance . read more now sailthru 160 varick st. 12th floor new york ny 10013 twitter facebook linkedinpopular nowthe importance of customer retentioncustomer acquisition vs. retention infographic the 4 drivers of customer retentionrequest a demo contact us now press privacy statement 2016 sailthru . inc. all rights reserved . questions feedback powered by olark live chat software