step stools
borrowing brilliance the six steps to business innovation by building on the ideas of others
there is no such thing as a truly original idea . admit it youve borrowed an idea before from a competitor a coworker or the kid sitting next to you in the fifth grade . borrowing brilliance is a controversial big think audiobook challenging our notions of intellectual property and authorship and exploring the evolution of a creative idea . creative ideas were once the territory of the entrepreneur the marketing department and the advertising agency but now they are the responsibility of every employee within a company . a new business discipline is emerging innovation is now a department in many creative companies tasked with generating new ideas . murray knows because he was the head of innovation for the fortune 500 software company intuit . he was charged with teaching creativity to the members of the company . and thats where his borrowing brilliance program originated . most people believe creativity is a gift ; that it cant be taught ; that its innate in your thinking process and either you have it or you dont . but murray lifts the veil off the creative process bringing it from the shadows of the subconscious mind into the conscious world . creativity is not the result of divine intervention ; it is something that can be learned and it is easily within reach .