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fundraising when money is tight a strategic and practical guide to surviving tough times and thriving in the future
a nonprofit survival kit for hard times p this is a must read for all of us in fundraising . mal warwick includes practical approaches for difficult economic times from zero based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers . br eugene r. tempel president indiana university foundation p brilliant no nonprofit organization can afford to ignore the insightful advice mal warwick offers in this concise and eminently readable book . its practical down to earth and addresses the complex real world challenges of raising money in tough times . br ben jealous president naacp p fundraising when money is tight is an important book in a difficult time for all . this is the right book for anyone who is committed to advancing the public good . br jane wales founder global philanthropy forum and vice president aspen institute p this is a must read book by any fundraising manager . its timely its a good read and the moment i put it down i made sure my managers got focused got real and got with the project today . br mark astarita director of fundraising british red cross p mal warwick will leave you with a focusing framework and dozens of practical immediately actionable how tos . it is hard to imagine anyone in the citizen sector who will not breathe easier after reading this book . br bill drayton ceo ashoka and chair youth venture