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universal principles of design 125 ways to enhance usability influence perception increase appeal make better design decisions and teach through design
p whether a marketing campaign or a museum exhibit a video game or a complex control system the design we see is the culmination of many concepts and practices brought together from a variety of disciplines . because no one can be an expert on everything designers have always had to scramble to find the information and know how required to make a design work until now . p universal principles of design revised and updated is a comprehensive cross disciplinary encyclopedia of design . richly illustrated and easy to navigate it pairs clear explanations of every design concept with visual examples of the concepts applied in practice . from the 80 20 rule to chunking from baby face bias to occams razor and from self similarity to storytelling every major design concept is defined and illustrated for readers to expand their knowledge . p this landmark reference will become the standard for designers engineers architects and students who seek to broaden and improve their design expertise .