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opportunity 45 scenarios to drive your business in challenging times
every crisis is an opportunity and the current economic climate is no different from previous eras of economic hardship . as an atmosphere of extreme risk aversion envelopes the business world it is worth remembering that some of the worlds biggest brands and companies were launched in recessionary conditions . opportunity 45 scenarios to drive your business in challenging times provides clear action steps on how to not only survive a recession but actually thrive in it . based on real life case studies and examples derzko takes the reader through 45 scenarios developed over the course of 20 years through his opportunity clinic workshops . some of the scenarios include 1 identifying opportunities that are left behind by the competition ; 2 taking advantage of trends before others do ; 3 creating value by combining different products ; 4 re thinking and changing the current business model ; 5 plus 41 more cutting edge strategies . tested and proven opportunity 45 scenarios to drive your business in chalenging times is a must read for every entrepreneur businessperson manager and executive seeking to drive their business forward .