party supply sets
party images in the american electorate
p party affiliation has long been the driving force behind electoral politics in the united states . despite this fact scant attention has been devoted to the american electorate s party images the mental pictures that individuals have about the parties which enable citizens to translate events in the larger political environment into terms meaningful to them as individuals . party images are central to understanding individuals political perceptions and ultimately voting behavior . p party images in the american electorate systematically examines the substance evolution and manipulation of party images within the american public over the last half century both within the public as a whole and within important subgroups based on class race and ethnicity sex and religiosity . ultimately this important book investigates how these party images are tied into the story of party polarization and how they affect electoral outcomes in the united states .