measuring tape
communication research measures a sourcebook
p the development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal mass organizational and instructional communication . this sourcebook brings together scales that measure a variety of important communication constructs . the scales presented are drawn from areas of interpersonal mass organizational and instructional communication areas in which the use of formal quantitative scales is particularly well developed . p communication research measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline . it results in an equal amount of labor saved on the part of the scholars students and practitioners who find this book useful and it contributes in a significant way to research efforts . br originally published by guilford press in 1994 now available from routledge . br