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co opetition 1 . a revolutionary mindset that redefines competition and cooperation ; 2 . the game theory strategy thats changing the game of business
now available in paperback with an all new readers guide the new york times and business week bestseller co opetition revolutionized the game of business . with over 40000 copies sold and now in its 9th printing co opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both . co opetition is a pioneering high profit means of leveraging business relationships . p br intel nintendo american express nutrasweet american airlines and dozens of other companies have been using the strategies of co opetition to change the game of business to their benefit . formulating strategies based on game theory authors brandenburger and nalebuff created a book thats insightful and instructive for managers eager to move their companies into a new mind set .
defines a strategic planning method based on game theory