hardware chains
in n out burger a behind the counter look at the fast food chain that breaks all the rules
p the untold story of the renegade burger chain that evokes a passionate following unlike any other p in fast food corporate america in n out burger stands apart . begun in a tiny shack in the shadow of world war ii this family owned chain has stead fastly refused to franchise or be sold . it is a testament to old fashioned values and rem iniscent of a simpler time when people loyalty and a freshly made juicy hamburger meant something . over time in n out burger has become nothing less than a cultural institu tion that can lay claim to an insanely loyal following . p perman uses her investigative skills to uncover the story of a real american success story . it is not only a tale of a unique and profitable business that exceeds all expectations but of a familys struggle to maintain a sustainable pop empire against the industry it helped pioneer internal tensions and a bitter lawsuit that threatened to bring the company to the brink . p this is a lesson in a counterintuitive approach to doing business that places quality customers and employees over the riches promised by rapid expansion . in n out burger is a keenly observed narrative that explores the evolution of a california fad that transformed into an enduring cult of popularity ; it is also the story of the conflicted secretive and ultimately tragic snyder family who cooked a billion burgers and hooked a zillion fans . as the story of in n out burger unfolds so too does the cultural history of america as influenced and shaped by car culture and fast food .