architectural molding & trim
online public relations a practical guide to developing an online strategy in the world of social media
p the internet has totally revolutionized the practice of public relations . this revolution has not only affected the way pr professionals communicate but has changed the nature of communication itself . br this thoroughly revised second edition of online public relations shows readers how to use this potent and energizing medium intelligently and effectively . david phillips explores the growth of social media sites such as facebook myspace bebo flickr etc and of virtual environments virtual communities information sharing sites and blogs . pr practitioners must explore how these new technologies and new ways of thinking can help them get their messages across . they must learn to navigate a world of information which social media has made far more complex . br other topics covered include new models of information exchange commercial implications of the internet how social media impacts on pr strategy developing online pr strategies risks and opportunities and csr .