hardware chains
operations & supply chain management for the 21st century
boyer vermas breakthrough text meets todays student and instructors needs and redefines the marketplace . their text is briefer than most taking all of the vital core concepts and building upon them with current and fresh examples . the authors understand the importance of striking a balance by creating a book that does an even better job at covering the core concepts while also providing customers with a new product that fully addresses and approaches this course area from todays teaching and learning perspectives and actual business practices . the three unifying themes throughout the book are strategy global supply chain and service operations . strategy will serve as an overarching framework and will be used in each chapter to present students with an alternative approach to specific challenges . the authors use examples from non us companies and or organizations in each chapter to incorporate service operations in the book . they also show that even some of the largest manufacturing companies today have extensive service activities such as customer support and product development . the global supply chain theme will allow students to see how products move through different companies and countries with boyer vermas use of real world examples throughout his text . in addition the robust cnow course allows instructors and students to go beyond the printed text to get the most from this exciting operations management program .