Direct and Database Marketing
by Graeme McCorkellThis book places great emphasis on the application of one-to-one marketing databases to the marketing process.
Overview
This book places great emphasis on the application of one-to-one marketing databases to the marketing process.
Product Details
- ISBN-13:
- 9780749419608
- Publisher:
- Kogan Page, Ltd.
- Publication date:
- 09/01/1997
- Series:
- Marketing and Sales Series
- Pages:
- 320
- Product dimensions:
- 6.07(w) x 9.21(h) x 0.68(d)
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