Info Commerce: Internet Strategies for Database Publishers
by Russell A. Perkins
ABOUT THE AUTHOR:
Overview
The Internet is fundamentally altering the publishing landscape, creating tough times for traditional print publishers, while simultaneously opening vast new opportunities. InfoCommerce identifies how database publishers should view the Web, and how they can leverage their brands and existing customers to successfully compete on the Web.
ABOUT THE AUTHOR:
Russell Perkins has nearly 20 years experience in all aspects of database publishing. In addition to heading the directory operations of several publishing companies, Russell is an internationally known industry speaker and consultant. Russell also founded the National Directory Conference, as well as what is now the Report on Directory Publishing, the industry�s leading newsletter. He is also author of Directory Publishing: A Practical Guide.
Product Details
- ISBN-13:
- 9781893683112
- Publisher:
- Havestraw Publishers
- Publication date:
- 04/28/2000
- Pages:
- 186
Meet the Author
Customer Reviews
Average Review:
Most Helpful Customer Reviews
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Although narrowly focused on the world of database publishing, this book provided a useful overview of the different business models used by database publishers on the Internet, and which ones make the most sense. It also describes some fascinating trends that are likely to impact database publishers, and tells which are opportunities and which are threats.
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