Target Smart: Database Marketing for the Small Business
by Jay Newburg, Philip Kotler, Claudio Marcus
"TARGETSMART provides the reader with the fundamentals of database marketing. The presentation of key concepts is straightforward and focused on small businesses, offering plenty of examples. Most small businesses can benefit greatly from the implementation of database marketing. This book provides a great starting point".--excerpt from the Foreword by Dr. Philip
Overview
"TARGETSMART provides the reader with the fundamentals of database marketing. The presentation of key concepts is straightforward and focused on small businesses, offering plenty of examples. Most small businesses can benefit greatly from the implementation of database marketing. This book provides a great starting point".--excerpt from the Foreword by Dr. Philip Kotler.
Product Details
- ISBN-13:
- 9781555713843
- Publisher:
- Entrepreneur Press
- Publication date:
- 01/28/1996
- Series:
- Successful Business Library Ser.
- Pages:
- 181
- Product dimensions:
- 8.15(w) x 10.26(h) x 0.38(d)
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