Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources
by Bettina Huttenrauch, geb. KramerProduct Details
- ISBN-13:
- 9783658145767
- Publisher:
- Springer Fachmedien Wiesbaden
- Publication date:
- 07/12/2016
- Edition description:
- 1st ed. 2016
- Pages:
- 343
- Product dimensions:
- 5.83(w) x 8.27(h) x (d)
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