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Customer Relationship Management: A Databased Approach

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Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to ...more
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Published May 1st 2005 by John Wiley & Sons
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