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Principles Of Direct And Database Marketing
by
Alan Tapp
Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area gives him the ideal basis for this book, which is one of the best guidesavailable on the subject.Professor Merlin Stone, Business Research Leader,
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Hardcover, 489 pages
Published
January 1st 2005
by FT Press
(first published May 1st 1998)
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