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Check out the supplemental website www.DrakeDirect.com/OptimalDM/"D... to be the definitive guide to database marketing applications, analytical strategies and test design."
- Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee
"This book is well written with interesting examples and case studies t ...more
- Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee
"This book is well written with interesting examples and case studies t ...more
Hardcover, 398 pages
Published
March 26th 2002
by SAGE Publications Ltd
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