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Strategic Database Marketing
Peter Diamandis' exciting discovery will be shared by every reader of Strategic Database Marketing. Rob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the kind of marketing system that will drive the growth of every successful organization. This important b
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Hardcover, 262 pages
Published
July 11th 1994
by McGraw-Hill Companies
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