Goodreads helps you keep track of books you want to read.
Start by marking “The Essential Guide To Database Marketing” as Want to Read:
The Essential Guide To Database Marketing
Part of the "John Fraser Robinson Direct Marketing" series, this text examines the process of converting prospective customers into an intelligent database. It covers such topics as what types of database exist and how they are structured, response analysis and new technlogy in marketing.
Hardcover
Published
by McGraw-Hill Companies
Friend Reviews
To see what your friends thought of this book,
please sign up.
Reader Q&A
To ask other readers questions about
The Essential Guide To Database Marketing,
please sign up.
Be the first to ask a question about The Essential Guide To Database Marketing
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
(showing 1-2 of 2)
There are no discussion topics on this book yet.
Be the first to start one »
