Goodreads helps you keep track of books you want to read.
Start by marking “Database Marketing: Strategy And Implementation” as Want to Read:
Database Marketing: Strategy And Implementation
Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales. Any company, of any size, in any industry, can improve its relationship with its customers by
...more
Hardcover
Published
January 16th 1990
by John Wiley & Sons
Friend Reviews
To see what your friends thought of this book,
please sign up.
Reader Q&A
To ask other readers questions about
Database Marketing,
please sign up.
Be the first to ask a question about Database Marketing
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
(showing 1-4 of 4)
There are no discussion topics on this book yet.
Be the first to start one »
