Goodreads helps you keep track of books you want to read.
Start by marking “Marketing Database Analytics: Transforming Data for Competitive Advantage” as Want to Read:
Marketing Database Analytics: Transforming Data for Competitive Advantage
Other editions
Enlarge cover
Rate this book
Clear rating
1 of 5 stars2 of 5 stars3 of 5 stars4 of 5 stars5 of 5 stars
Open Preview

Marketing Database Analytics: Transforming Data for Competitive Advantage

3.75  ·  Rating Details ·  4 Ratings  ·  0 Reviews
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.


Focusing specifically on quantitative ...more
Paperback, 376 pages
Published May 2nd 2013 by Routledge (first published September 16th 2010)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Marketing Database Analytics, please sign up.

Be the first to ask a question about Marketing Database Analytics

Lists with This Book

How to Win Friends and Influence People by Dale CarnegieInfluence by Robert B. CialdiniThe Art of Startup Fundraising by Alejandro CremadesThe Personal MBA by Josh KaufmanThinking, Fast and Slow by Daniel Kahneman
The Personal MBA - 99 Best Business Books
71st out of 120 books — 108 voters


More lists with this book...

Community Reviews

(showing 1-30 of 51)
filter  |  sort: default (?)  |  Rating Details
Bondoc Alina
Bondoc Alina marked it as to-read
Sep 27, 2016
Wouter Middelbos
Wouter Middelbos marked it as to-read
Sep 25, 2016
Jobber
Jobber added it
Sep 15, 2016
Abdul Hamid
Abdul Hamid marked it as to-read
Aug 30, 2016
Nenad
Nenad marked it as to-read
Aug 28, 2016
James
James marked it as to-read
Aug 16, 2016
Andrejus Patašius
Andrejus Patašius marked it as to-read
Jul 21, 2016
Levi
Levi marked it as to-read
Sep 17, 2016
Nate
Nate marked it as to-read
Jun 15, 2016
Arash Karimzadeh
Arash Karimzadeh marked it as to-read
Jun 02, 2016
Evi Tsipouridou
Evi Tsipouridou marked it as to-read
Jun 01, 2016
Josh
Josh marked it as to-read
May 25, 2016
Kelly Waters
Kelly Waters marked it as to-read
Mar 24, 2016
Marjorie
Marjorie marked it as to-read
Mar 03, 2016
Prasnat
Prasnat marked it as to-read
Feb 25, 2016
Amit
Amit marked it as to-read
Feb 17, 2016
Emmanuel Koboi
Emmanuel Koboi marked it as to-read
Feb 05, 2016
Marcell Csiszar
Marcell Csiszar marked it as to-read
Jan 25, 2016
Pyang
Pyang rated it it was amazing
Jan 18, 2016
Menna
Menna marked it as to-read
Jan 08, 2016
Eternidad
Eternidad marked it as to-read
Jan 06, 2016
Yannick Piessens
Yannick Piessens marked it as to-read
Dec 11, 2015
Akhil
Akhil marked it as to-read
Nov 04, 2015
Ancil Hameed
Ancil Hameed marked it as to-read
Oct 25, 2015
Freepeter
Freepeter marked it as to-read
Oct 05, 2015
Prasanna M
Prasanna M marked it as to-read
Sep 18, 2015
Nelle
Nelle marked it as to-read
Aug 21, 2015
affad
affad added it
Jun 08, 2015
Stephen Frost
Stephen Frost marked it as to-read
May 31, 2015
« previous 1 next »

new topic
Discuss This Book

There are no discussion topics on this book yet. Be the first to start one »
Recommend It  |  Stats  |  Recent Status Updates

Genres

Business
2 users
See top shelves…

Books by Andrew D. Banasiewicz

Risk Profiling of Organizations
Promotional Mix Measurement: Estimating The Net Impact Of Marketing Promotions
More…

Share This Book



Trivia About Marketing Databas...

No trivia or quizzes yet. Add some now »

© 2016 Goodreads Inc