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The Business of Database Marketing
Dozens of books have been written by database marketing and customer relationship management experts covering various aspects of the disciplines, but there isn’t a single book or article that shows how to incorporate all of this wisdom into a coherent, overarching business strategy that includes both the database marketing strategy and the technology ""build."" What’s miss
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Hardcover, 249 pages
Published
October 1st 2008
by Racom Communications
(first published November 15th 2006)
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