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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy

3.86  ·  Rating Details ·  14 Ratings  ·  0 Reviews
This revised and updated third edition of the text includes detailed coverage of late-1990s developments in modelling, statistical analysis, data warehouses, decision support, CHAID, and the use of the Internet to database marketers.
Hardcover
Published March 31st 1999 by McGraw-Hill
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