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CRM Database Management: A Guide
Most marketers today agree on the value of data and how mining the many new digital customer touchpoints for insight can help them gain a vital competitive edge. However, with the vast amount of data that is mined daily, gathering, sorting and making the organized data accessible through a CRM platform is just as vital for a marketing team.
CRM Database Management gives mar ...more
CRM Database Management gives mar ...more
Paperback, 208 pages
Published
July 28th 2014
by Kogan Page
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