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Principles of Direct, Database and Digital Marketing
by
Alan Tapp
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?
Alan Tapp's successfu ...more
Alan Tapp's successfu ...more
Hardcover, 576 pages
Published
October 1st 2013
by Pearson/Education
(first published January 1st 2013)
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