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Winning Telco Customers Using Marketing Databases
by
Rob Mattison
Here's the book that shows you how to develop a competitive marketing process and utilize the latest strategies in database marketing to capture and keep the best and most profitable customers. Written by a recognized authority in the field, it helps you fine-tune your marketing operations, build and use a marketing database, and take full advantage of billing systems and
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Hardcover, 344 pages
Published
January 1st 1999
by Artech House Publishers
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