Goodreads helps you keep track of books you want to read.
Start by marking “Database Marketing: Know What Your Customer Wants” as Want to Read:
Blank 133x176
Database Marketing: Kn...
 
by
Ian Linton
Other editions
Rate this book
Clear rating
1 of 5 stars2 of 5 stars3 of 5 stars4 of 5 stars5 of 5 stars
Open Preview

Database Marketing: Know What Your Customer Wants

really liked it 4.0  ·  Rating Details ·  1 Rating  ·  0 Reviews
This text aims to show the reader how to utilize customer information to build customer loyalty through the proper and effective use of computer databases.
Paperback, 320 pages
Published September 1st 1995 by Financial Times Prentice Hall (a Pearson Education Company)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Database Marketing, please sign up.

Be the first to ask a question about Database Marketing

Lists with This Book

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-2 of 2)
filter  |  sort: default (?)  |  Rating Details
Rahul Lakkadwala
Rahul Lakkadwala marked it as to-read
Aug 08, 2015
John
John rated it really liked it
Feb 13, 2015

new topic
Discuss This Book

There are no discussion topics on this book yet. Be the first to start one »
Recommend It  |  Stats  |  Recent Status Updates

Books by Ian Linton

Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan
The Spider Principle: How to Tailor Your Marketing Network to Suit Local Needs (Financial Times)
Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology
Integrated Marketing Communications
Writing for a Living (Kogan Page Working for Yourself Series)
More…

Share This Book



Trivia About Database Marketin...

No trivia or quizzes yet. Add some now »

© 2016 Goodreads Inc