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Advanced Database Marketing
by
Kristof Coussement,
Koen W. De Bock, Scott A. Neslin, Koen W. De Bock and Scott A. Neslin Kristof Coussement
While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and d
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Kindle Edition, 322 pages
Published
July 28th 2013
by Gower
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