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Targetsmart!: Database Marketing for the Small Business
"TARGETSMART provides the reader with the fundamentals of database marketing. The presentation of key concepts is straightforward and focused on small businesses, offering plenty of examples. Most small businesses can benefit greatly from the implementation of database marketing. This book provides a great starting point".--excerpt from the Foreword by Dr. Philip Kotler.
Paperback, 181 pages
Published
October 1st 1996
by Oasis Press
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