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Contemporary Database Marketing: Concepts and Applications
by
Martin Baier,
Kurtis M. Ruf, Goutam Chakraborty, K. M. Ruf, G. Chakraborty, Kurtis Ruf, Thomas Stonebeck , Anne M. Tyler
A combinaton of text and CD puts the power of database marketing theory and practice at the fingetips of every marketer. In four sections it covers:
1. The Direct Marketing Roots of Database Marketing
2. The Essentials of Information Gathering and Analysis"--a manager's guide to statistics and information analysis-- gives the key statistical concepts and shows their practi
...moreUnknown Binding, 320 pages
Published
January 1st 2002
by Racom Communication
(first published September 1st 2001)
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