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Database Marketing: The Ultimate Marketing Tool
The man who has been called the "master strategist" of direct marketing now describes how and why database marketing is revolutionizing the field. Readers will learn how to develop and implement effective database marketing strategies that generate sales, avoid pitfalls, promote a positive company image, and capitalize on "golden" opportunities. Here are a wealth of techni
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Hardcover, 336 pages
Published
June 1st 1993
by McGraw-Hill Companies
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