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Databased Marketing
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Databased Marketing

really liked it 4.0  ·  Rating Details ·  3 Ratings  ·  0 Reviews
Utilizing nontechnical language, the author thoroughly explains how to use database technology as a direct marketing weapon to help you get to know who your customers are--what they want; why they buy what you sell--in order to keep your clients long-term plus successfully increase your customer base. Provides a model of the typical consumer to use in soliciting new custom ...more
Hardcover, 320 pages
Published August 6th 1992 by Wiley (first published July 1992)
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