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Otaku: Japan's Database Animals

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3.76  ·  Rating Details ·  177 Ratings  ·  21 Reviews
Otaku Azuma (Center for the Study of World Civilizations, Tokyo Institute of Technology, Japan) philosophically explores the Japanese subculture of the otaku, which typically involves males between 18 and 40 who consume, produce, and collect comic books (manga), animated films (anime), and other products related to those forms of popular visual culture. He argues that the ...more
Paperback, 200 pages
Published March 25th 2009 by Univ Of Minnesota Press (first published November 20th 2001)
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Straight from the Heart by Jennifer S. ProughAdult Manga by Sharon KinsellaThe Japanophile's Handbook by Alexei Maxim RussellA Sociology of Japanese Ladies' Comics by Kinko ItōThe Anime Machine by Thomas Lamarre
Academic Books about Anime
6th out of 36 books — 20 voters
The Japanophile's Handbook by Alexei Maxim RussellCinema Anime by Steven T. BrownOtaku Spaces by Patrick W. GalbraithOtaku by Hiroki AzumaMechademia 8 by Frenchy Lunning
Japanese Pop Culture.
4th out of 31 books — 10 voters


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Community Reviews

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joao
Sep 01, 2012 joao rated it liked it
Hiroki Azuma is quite schematic in applying the principles of postmodern theory to narrative consumption, which he argues has now become 'database' consumption in contemporary [otaku] culture. Two trojan horses are at play here. "Japan" stands as a place that can either lead the way to an advanced, post-modern consumerist society or an exception that bends, but confirms, the rule, while "otaku" stands a fizzling subculture that has already been supplying the mainstream its vocabulary for a long ...more
Yupa
Nov 22, 2010 Yupa rated it liked it
Baudrillard... scelgo te!!!

Traduzione in inglese del celebre(?) Dōbutsuka suru posutomodan (動物化するポストモダン), di Azuma Hiroki.

I pro.
Azuma offre una brevissima cronistoria critica dell'approccio otaku all'animazione giapponese, e dei legami tra i due, cronistoria ben più sensata di quanto si legge di solito sull'argomento; difatti prende una decisa posizione contro il punto di vista continuista, cioè quello che vede l'animazione e il fumetto giappi eredi diretti (di solito non viene neanche spiegato

...more
Nick Tramdack
Apr 27, 2011 Nick Tramdack rated it it was amazing
"As a result, instead of narratives creating characters, it became a general strategy to create character settings first, followed by works and projects, including the stories..."

I'm a lapsed anime fan. I spent 2002-2006 wondering why all the series out were so terrible. As Azuma puts it: "from the beginning the sense of realism in otaku genres has been weak; in many cases, even original works create worlds through citation and imitation of previous works." I could not agree more...

According t
...more
Sean 韓谷陳H (HTCH)
Dec 16, 2015 Sean 韓谷陳H (HTCH) rated it really liked it
Other reviews get the point across pretty well. Some arguments are overly-represented or fuzzy, but the writing is a deliberate attempt to be clear.

I'd be interested to see more contemporary writings. This is from 2001, and while it has very interesting analyses of novel games from that era, since then we've seen a huge boom in public visibility of video games, formation of 'classic gamers' and 'contemporary gamer' subgroups, etc. I was too young in 2001 to really know how those groups compare t
...more
Vanessa
Mar 11, 2014 Vanessa rated it liked it
Ever since attending a speech about Hiroki Azuma and his work, I've wanted to read this book. Now that I got around to it, I have to say I understand the content of his philosophy much better than after the short speech. It was an enlightening and interesting read, especially for an aspiring scholar of Japanese culture.

While the table of content doesn't give away what kind of style awaits, I found each chapter written in an easy to read and precise style. Azuma manages to communicate his ideas a
...more
Avery
Mar 15, 2015 Avery rated it liked it
I mentioned to someone how I was reading this book about how Japanese pop culture fans like to "remix" what they're reading into parodies and spinoffs.

My friend said to me, "Oh, you mean like how the Tale of Genji was read in the Edo period?"

I wish I could remember which of my friends said this, but they cut right through Azuma's BS for me. Indeed, a well-researched book was just published on the Genji subject: The Tale of Genji: Translation, Canonization, and World Literature

"Otaku" is a pretty
...more
Jekaterina Bjalt
Feb 24, 2015 Jekaterina Bjalt rated it really liked it
For someone not well-versed in philosophy (myself, in this case), this might prove a challenging read. I picked up the book expecting to read about Japanese popular culture, and I was unpleasantly surprised when instead I was confronted with endless stream of postmodernist theory and had to grapple with ideas such as "rhizome model", "decline of the grand narratives", "rise of the simulacra" etc. I wasn't very thrilled about this onslaught of terminology I have never encountered before and didn' ...more
Alej
Jan 04, 2014 Alej rated it liked it
Shelves: theory, nonfiction
The book was enjoyable and a good stepping stone for those who are unfamiliar with theory (like I was). It started off strong, but by the end I found myself frustrated by how repetitive it became. Azuma makes a lot of good points and says a lot of interesting things, but he remains a bit inconsistent with how he says it -- one day i would feel he would miss the big picture, only to feel the next day like he was being too obtuse, too general, making too many abstractions. The book is about the ma ...more
Sean O'Hara
Mar 04, 2013 Sean O'Hara rated it really liked it
I really think the translators could've found a better title for this. I don't know about anyone else, but to me the phrase "database animals" conjures images of monkeys in cubicles pounding out TPS reports, whereas Azuma is using both terms in a very specialized manner.

By "animal" he means that people in a Hegelian post-historical society as explicated by Kojeve are free to live in harmony with "nature," which in a modern consumerist society like the United States means that we live to consume
...more
D.M. Dutcher
Aug 30, 2012 D.M. Dutcher rated it it was amazing
Shelves: nonfiction
Profound examination of how japanese otaku culture illustrates a post-modern way of life. You'll get a lot out of it if you are an otaku or obsessive fan of any type.

There's two types of ways to relate to the world. The Tree method involves a central narrative that shapes people's individual experiences by an inner core of truth. But the Database method has no narrative at all, and people relate to it in a way that's hard for me to sum up.

It's easier to use examples. If you are familiar with Neo
...more
Tim Pendry
Azuma’s theoretical analysis of Japanese ‘Otaku’ culture provides some useful insights into Japanese intellectual life, ‘applied’ post-modernism and a phenomenon which, like rap from the other side of the world, has spread with globalisation. The footnotes are as valuable as the text.

It is perhaps a sign of that spread that my daughter (English) was able to point out quite quickly that two illustrations (of images of girls from Urusei Yatsura and Sailor Moon) had been transposed. It seems that t
...more
Tim
Sep 02, 2016 Tim rated it really liked it
This was a challenging book to read. It is certainly an academic work and one belonging to a field I've never studied.

That said, it is not an unapproachable book. It is fairly short and Hiroki explains himself well while providing plenty of broader context for his views.

And I think his core arguments are compelling and fairly easy to follow. The book focuses on otaku culture but his database model of consumption can clearly be seen in many other contexts including in the West, many driven by the
...more
Guan van Zoggel
Jul 19, 2011 Guan van Zoggel rated it really liked it
Shelves: academia
Hiroki Azuma not only manages to clearly explain complex postmodern theories from French philosophers, but also apply these to the Japanese subculture of the otaku by providing concrete examples, such as specific anime series or films. Halfway through the book gets exceedingly abstract while I did not regard these theories as relevant to Azuma's argument, per se.

Although Azuma offers an interesting viewpoint and theoretical framework, I agree with other reviews and find Azuma's vision on the ani
...more
Seabury
Sep 07, 2012 Seabury rated it really liked it
His tale of the grand narrative being replaced by the database and the return to animality seemed quite like a grand narrative in its own right, but barring this contradiction, his theories seem quite insightful, even if their accuracy isn't perfect.

You don't have to be an otaku to understand this book, it is basically just Azuma picking a specific subculture that he felt predicted our transition to a truly postmodern state. That said, those familiar with otaku culture may gain additional insig
...more
Chin Jian Xiong
Dropped after he attributed the success of Eva to Database-Gathering Animality + Small Narrative Structures, you know, rather than it just being a good work in itself.

This is why I do not like Po-Mo
Lauren
Apr 29, 2014 Lauren rated it liked it
Read for a research paper... didn't quite have what I was looking for, but it made some interesting points about contemporary narratives.
Mau
Feb 04, 2016 Mau rated it liked it
Mostly remember the Evangelion-centrism to all anime culture this book highlights.
Robert Fenner
Jul 14, 2015 Robert Fenner rated it really liked it  ·  review of another edition
Essential.
Myonlycookie
Dec 20, 2013 Myonlycookie rated it it was amazing
Shelves: academia
Quintessential for anyone studying fandom or Japan studies. Azuma uses Otaku as a base for his Database theory. The added bonus is that it is concise. I've gone back to this text so many times in my studies.
Jessie B.
Apr 14, 2011 Jessie B. rated it liked it
While I don't agree with all the arguements this book makes about the culture of Otaku and anime/manga culture, it did make a lot of complicated post-modern theories comprehensible. I found it really interesting.
Patrick Lum
Apr 10, 2013 Patrick Lum rated it liked it
I need to read it a couple more times to really parse the argument, but the fundamentals seem relatively sound.
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東 浩紀 in Japanese.
An influential Japanese literary critic.
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“Between the otaku and Japan lies the United States.” 2 likes
“The history of otaku culture is one of adaptation, of how to domesticate American culture.” 1 likes
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