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Database Marketing: Analyzing and Managing Customers
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise from branding and promotion campaigns to supply chain management to employee train
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Paperback, 871 pages
Published
April 1st 2009
by Springer
(first published January 23rd 2008)
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