Javascript is not enabled in your browser. Enabling JavaScript in your browser will allow you to experience all the features of our site.

Learn how to enable JavaScript on your browser

Business Research Handbook

by Kathy Shimpock-Vieweg

Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with:

Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain

The most cost-effective ways to take advantage

… See more details below

Overview
Product Details
Related Subjects

Overview

Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with:

Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain

The most cost-effective ways to take advantage of today's electronic media resources

Efficient ways to retrieve the information your search has located.

Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas.

You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to:

Compile biographical information on key players or parties

Investigate potential business partners or competitors

Engage in marketing research

Compile a company profile

Locate expert witnesses and verify credentials

And much more.