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Coolhunting: Chasing down the Next Big Thing
by Peter GloorView All Available Formats & Editions
What do the iPod, MySpace, and YouTube all have in common? They’re fresh, they’re sexy, and most importantly -- they’re cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and/i>
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