Coolhunting: Chasing down the Next Big Thing

Coolhunting: Chasing down the Next Big Thing

by Peter Gloor
     
 

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What do the iPod, MySpace, and YouTube all have in common? They’re fresh, they’re sexy, and most importantly -- they’re cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and

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Overview

What do the iPod, MySpace, and YouTube all have in common? They’re fresh, they’re sexy, and most importantly -- they’re cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to:

• tap into the "Tao of Cool" and identify the trends that are truly cutting-edge

• cultivate the skills and techniques of highly effective coolhunters

• pinpoint developing trends on the Internet by using "smartbadges

An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.

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Editorial Reviews

From the Publisher

"Coolhunting reports on useful techniques for helping to see what’s coming.Wrap it in a plain brown wrapper,and read it surreptitiously." -- Tom Davenport, Harvard Business Online

"...Coolhunting is a skill we all need to master. This book, entertaining and informative..., is a terrific place to start." --Jack Covert, 800-CEO-READ Blog

“Marketers, especially the online variety, and anyone else chasing what’s cool, will want to read the new AMACOM book Coolhunting .” -Ted Kinni, Reading Writing Management Blog

“If success in business means determining your core business and then adapting that core as our customers' needs change quickly, then coolhunting is a skill we all need to master. This book, entertaining and informative about current culture, is a terrific place to start.”

-Jack Covert, 800-CEO-READ Blog

“Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what's ‘cool.’" -- AllThingsWorkplace.com

“Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as 'coolness'.” -- Soundview Executive Book Summaries

“The authors write in a style that is easy for those outside of their cutting-edge mindset to understand." --Midwest Book Review

“Helping to ‘elucidate the culture of cool’ this book is fascinating… based on solid and credible field research…“ – Inside Retailing

“…For those keen to mine the wealth of information available in online communities…virtues of social network analysis are clearly demonstrated…an inspiring read…”-- B&T Weekly

“There are many layers to this book, but readers will leave convinced that social networks hold the key to the future.” – BizEd magazine

“An invaluable tool for businesses of all sizes…will show you how to stay ahead of the curve and on the cutting edge.” -- Strictly Business.com

Harvard Business Online
Coolhunting reports on useful techniques for helping to see what's coming. Wrap it in a plain brown wrapper, and read it surreptitiously.
—Tom Davenport

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Product Details

ISBN-13:
9780814473863
Publisher:
AMACOM Books
Publication date:
04/28/2007
Pages:
256
Product dimensions:
6.30(w) x 9.34(h) x 1.13(d)
Age Range:
18 Years

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