Customer Data Integration: Reaching a Single Version of the Truth

Overview

Customers represent any firm's most precious value-creating asset. To keep these valuable assets, businesses must maximize their value to each customer by taking each customer's point of view and turning that incoming tide of data into usable, coherent information. Packed with readable real-world examples, checklists, and tools, Customer Data Integration encompasses the new set of technologies designed to help companies conveniently and cost-efficiently turn the raw material of customer data into usable, reliable customer information.

Written by internationally renowned authors and enterprise data experts Jill Dyché and Evan Levy, Customer Data Integration defines CDI—what it is and why it's a critical solution to customer-focused business programs—and puts it in context with other emerging trends, such as Master Data Management (MDM). By explaining why customer data integration is so important for business strategy and growth, the book also helps inform decisions regarding vendor selection, CDI development, and usage to help make organizations on both the business and IT fronts more agile.

A must-read for both executives and managers seeking to launch a CDI project or justify CDI to their organizations, Customer Data Integration covers:

n What business problems CDI addresses and how it differs from other data enabling solutions

• Challenges of data integration, and how to avoid the obstacles
• Mastering data management and its role in customer data integration
• How CDI works, and how to choose the right solution for your company
• Why data governance and data stewardship are key to CDI success
• Making the CDI business case
• Avoiding the common pitfalls of CDI and MDM
• CDI value propositions by industry

Customer Data Integration also includes a list of "Manager Do's and Don'ts" at the end of each chapter, which summarizes chapter points and provides experience-based tactics for putting concepts into practice. Plus, the book includes interviews with seasoned managers across multiple industries about their CDI journeys, the challenges they confronted, their wins, their "gotchas," and what the successful delivery meant to their companies. Learn from the pros and unleash the power of CDI in your organization.

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