Decision Support Systems in the 21st Century
by George M. MarakasA survival guide for business management professionals, this valuable book helps users learn to make and support managerial decisions wisely and successfully, providing a thorough understanding of the support aspect of DSS. Packed with essential information, it is written from a cognitive processes and decision-making perspective, concentrating on issues that… See more details below
Overview
A survival guide for business management professionals, this valuable book helps users learn to make and support managerial decisions wisely and successfully, providing a thorough understanding of the support aspect of DSS. Packed with essential information, it is written from a cognitive processes and decision-making perspective, concentrating on issues that emphasize managerial applications and the implication of decision support technology on those issues. Provides a strong managerial application and use approach throughout, with a "real-world" orientation that emphasizes application and implementation over design and developments in all topic areas. Offers extensive coverage of decision-making theory (decision styles, decision effectiveness, cognitive processes, and organizational culture), and contains full chapters on data mining, data visualization, and creative decisions and problem-solving. A real-life Mini-Case opens each chapter, and concepts are supported throughout with extensive visuals and examples.
Product Details
- ISBN-13:
- 9780137441860
- Publisher:
- Pearson Education
- Publication date:
- 11/23/1998
- Edition description:
- Older Edition
- Pages:
- 506
- Product dimensions:
- 7.80(w) x 9.62(h) x 1.04(d)
Table of Contents
(NOTE: Each chapter beings with Learning Objectives and a Mini-Case, and concludes with a Chapter Summary, Key Concepts, Questions for Review, and Further Discussion.)1. Introduction to Decision Support Systems.
Mini-Case: Mervyn's Department Store.
2. The Decision Maker.
Mini-Case: Disaster at Tenerife.
3. The Process of Making a Decision.
Mini-Case: Philips Petroleum Product Pricing.
4. Decisions in the Organization.
Mini-Case: The Cuban Missle Crisis.
5. Modeling Decision Processes.
Mini-Case: What Were the Odds of This Happening? The Exxon Valdez.
6. Group Decision Support and Groupware Technologies.
Mini-Case: Plano Police Department.
7. Executive Information Systems.
Mini-Case: AlliedSignal.
8. Expert Systems and Artificial Intelligence.
Mini-Case: Expert Systems Assist in Fraud Detection.
9. Knowledge Engineering and Acquisition.
Mini-Case: Robotrader and Christine's Brain.
10. Machines That Can Learn.
Mini-Case: Chase Manhattan Bank Credit Scoring System.
11. The Data Warehouse.
Mini-Case: Capital One.
12. Data Mining and Visualization.
Mini-Case: The National Basketball Association Gets a "Jump" on Data Mining.
13. Designing and Building Decision Support Systems.
Mini-Case: Rapid Prototyping the Allkauf Information System.
14. Implementing and Integrating Decision Support Systems.
Mini-Case: 3Com ASSIST Customer Service Web Site.
15. Creative Decision Making and Problem-Solving.
Mini-Case: Fishing for New Ideas.
16. Decision Support in the Twenty-First Century.
Appendix A: Decision Style Inventory III.
Index.
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