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Internet-Enabled Business Intelligence / Edition 1
by William A. Giovinazzo
Link business intelligence to the Web! Technologies, integration, and applications.
- Internet-enabled business intelligence: from planning to profit
- In-depth coverage of integration and key enabling technologies, including Java and XML
- Advanced analysis and profiling: understand customers better, and respond faster /li>/li>/li>
Overview
Link business intelligence to the Web! Technologies, integration, and applications.
- Internet-enabled business intelligence: from planning to profit
- In-depth coverage of integration and key enabling technologies, including Java and XML
- Advanced analysis and profiling: understand customers better, and respond faster
- Clickstrean analysis: understanding how customers use your site
- Linking data warehouses to CRM and other enterprise/value chain systems
This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits togetherand exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.
- How the Internet enhances your business intelligence infrastructure
- Leveraging key enabling technologies: Java, XML, XSL, and more
- Breakthrough analysis techniques: understand customers better, and respond faster!
- Integrating data warehouses with CRM and other enterprise and inter-enterprise systems
- Establishing common warehouse metadata
- Drawing on the clickstreams generated by your Web and e-commerce sites
- Personalization techniques that work
Product Details
- ISBN-13:
- 9780130409515
- Publisher:
- Pearson Education
- Publication date:
- 09/10/2002
- Edition description:
- FIRST EDITION
- Pages:
- 368
- Product dimensions:
- 7.00(w) x 9.32(h) x 0.99(d)
Table of Contents
Acknowledgments | ||
Introduction | ||
Pt. I | The Solution | 1 |
1 | The Solution | 3 |
2 | Evolution to e-Enterprise | 9 |
3 | Internet-Enabled Business Intelligence | 35 |
Pt. II | Making the Internet Work | 81 |
4 | The Web-Enabled Information Infrastructure | 83 |
5 | Servers: The Heart of IEBI | 89 |
6 | The Internet Network | 119 |
Pt. III | The Software of the Internet | 137 |
7 | Empowering the Internet-Enabled Information Infrastructure | 139 |
8 | Java | 145 |
9 | eXtensible Markup Language | 179 |
10 | Common Warehouse Metadata | 207 |
Pt. IV | Building Relationships Over the Internet | 235 |
11 | Look Outward Angel | 237 |
12 | CRM in the Internet Age | 245 |
13 | Swimming in the Clickstream | 265 |
14 | Personalization | 289 |
15 | The Road Goes Ever Onward | 307 |
App. A: Recommended Reading | 321 | |
App. B: Glossary | 323 | |
Index | 335 |
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