MDM for Customer Data: Optimizing Customer Centric Management of Your Business

MDM for Customer Data: Optimizing Customer Centric Management of Your Business

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by Kelvin K. A. Looi
     
 

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Practical and informal, this manual clearly defines Master Data Management (MDM), a set of processes and tools that consistently define and manage the nontransactional data entities of an organization. Demonstrating how to implement MDM and how to make it complement other IT solutions, this handbook proves that MDM is a fascinating and up-and-coming approach that

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Overview

Practical and informal, this manual clearly defines Master Data Management (MDM), a set of processes and tools that consistently define and manage the nontransactional data entities of an organization. Demonstrating how to implement MDM and how to make it complement other IT solutions, this handbook proves that MDM is a fascinating and up-and-coming approach that allows organizations to run customer-centric business operations. With chapters on data governance, MDM data domains, and customer-data case studies, this reference will appeal to programmers, chief information officers, and information technology architects and managers.

Editorial Reviews

From the Publisher

“This book is a must have for anyone who has been given the opportunity to make their organization more customer centric.”  —Douglas P. Thompson, senior enterprise architchect, SunTrust

"This book offers a practical approach to selecting an architecture and roadmap that supports such a strategy."  —Chai Lam, managing enterprise architect, Bank of Montreal Financial Group

Product Details

ISBN-13:
9781583473504
Publisher:
Mc Press
Publication date:
11/01/2009
Pages:
100
Sales rank:
1,254,055
Product dimensions:
6.90(w) x 8.90(h) x 0.30(d)

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