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Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age / Edition 1

by Jerry P. Miller

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Competitive intelligence doesn’t just mean a trip to the local store to see the competition’s finished products—it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an… See more details below

Overview
Product Details
Related Subjects
Table of Contents

Overview

Product Details

ISBN-13:: 9780910965286
Publisher:: Information Today, Inc.
Publication date:: 02/01/2000
Edition description:: New Edition
Pages:: 276
Product dimensions:: 7.00(w) x 9.50(h) x 0.65(d)

Related Subjects

	Foreword	1
	Introduction: Competitive Intelligence--No Witchcraft Here, Just Business Savvy	3
Chapter 1	The Intelligence Process--What It Is, Its Benefits, and Current Status	9
	Why Conduct Intelligence?	9
	The Intelligence Process Defined	12
	The Four-Phased Intelligence Cycle	14
	The Various Roles Involved in Conducting Intelligence	16
	The Benefits of the Intelligence Process	18
	The Current Status of the Intelligence Profession	22
Chapter 2	The Birth and Growth of Your Intelligence Process--Behavioral, Cultural, and Structural Factors	31
	How the Intelligence Process Typically Emerges Within a Firm	31
	Behavioral, Cultural, and Structural Issues Critical to Intelligence	32
	The Company that Couldn't Communicate	33
	The Brain Dead Corporation	34
	The Pat Answer Man	35
	Information	35
	Integration	36
	Access	37
	Decision-Making Styles	38
	How to Change Behaviors and Corporate Cultures	38
	Cultural Values to Pursue	40
Chapter 3	Deciding Where to Locate the Intelligence Unit	43
	Determining Factors	44
	Best Practices	46
	Organizational Options	47
	Lines of Reporting: Pros and Cons	50
	The Ultimate Deciding Factor: Where Is Intelligence Necessary for Decision Support?	53
Chapter 4	Skills and Training for Intelligence	55
	Necessary Professional Competencies	55
	Evolution of the Profession	56
	Skills and Sources	58
	Inherent Personal Traits	60
	Training/Education	60
	Experience	60
	Mentors	60
	Different Paths into Intelligence	61
	Curricular Modules for Intelligence Programs	62
	Why Academics Should Teach Intelligence	65
	Training Programs for Intelligence Practitioners	66
Chapter 5	Analytical Models and Techniques	69
	Finding the Focus for Intelligence	70
	Analyzing Your Industry	71
	The "Five Forces" Model	71
	Growth-Share Matrix	74
	Critical Success Factors	76
	Analyzing Your Company	78
	Analyzing Your Competitors	79
	Competitor Profiling	79
	Benchmarking and Gap Analysis	80
	Core Competencies	83
	Patent Citation Analysis	86
	Swot Analysis	90
	Value Chain Analysis	92
	Intelligence and Bean Counting: Analysis and Accounting Models	93
	Activity-Based Costing	93
	Economic Value Management	94
	Summary	95
Chapter 6	Information Resources for Intelligence	97
	General Business Resources	98
	Print: The Traditional Resource	98
	Commercial Online Services: The First Wave of Electronic Resources	99
	The Internet: A Maturing Technology	100
	CD-ROMs: A Price to Be Paid	102
	Company-Specific Resources	103
	Jobs Posting: Window on a Corporate Soul	108
	Industry-Specific Resources	109
	News Resources	113
	International Resources	114
	Government Resources	117
	Patent Resources	119
	Intelligence-Specific Resources	120
	Books About Business and Competitor Intelligence	121
	Strategy-Focused Books	122
	The Road Ahead: A Resource-Rich Future	122
	Primary Research	124
	Interviewing People: Some Basic Rules	124
	The Power of Interviews	126
	People Outside Your Company	127
	Unpublished Documents	128
	Observing Competitors	129
Chapter 7	The Information Technology Marketplace	133
	Key Information System Activities	134
	Outside Printed Information	135
	Internally Available Information	137
	Intelligence Products	137
	Collection and Analysis Activities	138
	Feedback and Archives	138
	Creating and Maintaining Information Balance	139
	Organizational Impact	141
	System Development Guidelines	141
	Technology Options	142
	E-mail	143
	Text	143
	Profiling/Push Technology	145
	Filtering/Agent Technology	146
	Groupware	147
	Document Management	147
	Imaging Software	148
	Analysis and Structure	148
	Portals	149
	Recent Trends Impacting Information Systems	149
	Knowledge Management	149
	Business Intelligence and Document Mining	150
	Internets, Intranets, and Extranets	151
	Summing Up	152
	Additional Resources	152
	Consultants in the Knowledge Management Technology Area	152
	Corporate Knowledge Information Systems Reported in the Press	153
	Software Companies and their Web Sites	153
Chapter 8	Knowledge Management and Intelligence Functions--A Symbiotic Relationship	155
	A Look at Knowledge Management	157
	Core Knowledge Management Processes: Finding Synergies with Intelligence Functions	158
	Identifying Subject Matter Experts	158
	Identifying Sources of Intellectual Capital	158
	Balancing a Need for New Processes with Respect for Organizational Culture	158
	Applying Technology to Support the Process	158
	The Difference Between Knowledge Management and Intelligence	160
	Implementing Intelligence Functions as an Element of Knowledge Management	162
	Developments in Knowledge Management and Intelligence Tools	164
	Basic Functionalities of Knowledge Management Tools	164
	Intelligence Applications Enter the Mainstream	165
	An Inevitable Convergence	166
	Additional Resources	168
Chapter 9	Intelligence and the Law	171
Part I	The Legal Aspects of Intelligence	171
	Civil Liability for Trade Secret Misappropriation and Related Claims	172
	Background: The Law of Trade Secrets	172
	What Are Trade Secrets?	172
	How Are Trade Secrets Different from Patent and Copyright?	173
	The Basic Rule of Trade Secret Law	173
	What Cannot Be Claimed as a Trade Secret?	174
	Elements of a Trade Secret	175
	Secrecy	175
	Value	175
	Reasonable Efforts by the Owner	175
	Misappropriation	176
	Breach of Confidence	176
	Improper Means (Intelligence vs. Espionage)	176
	Damage Awards and Other Consequences of Litigation	177
	Other Laws That May Apply	178
	Inducement	178
	Fraud	178
	Invasion of Privacy	178
	Unfair Competition	179
	Copyright Infringement	179
	Avoiding Lawsuits: A Checklist for Fair Conduct	180
	Keep Your Ethical Compass	180
	Be Smart Before Sneaky	180
	Keep Thorough Records	180
	If You Stumble on Someone Else's Property, Get Help	180
	Raise Your Standards in High-Risk Situations	180
Part II	Criminal Liability for Trade Secret Misappropriation	181
	An Overview of the Economic Espionage Act (EEA)	181
	Implications of the EEA for Intelligence Professionals	185
Chapter 10	Conducting Intelligence Ethically	189
	Distinctions Between Ethical and Legal Behavior in Intelligence	189
	Guidelines for Business Conduct	190
	Guidelines for the Ethical Collection and Dissemination of Intelligence	191
	Information Gathering Outside the U.S.	192
	Public Information	192
	Information Gathering Methods	192
	Reverse Engineering	192
	Right to Protect Proprietary Information	192
	Responsibility for Agents' Actions	193
	Disclosure and Use by the Firm	193
	Bribery	193
	Trespass	193
	Misrepresentation	193
	Photographs	193
	Questionable Information	193
	Guidelines for the Protection of Trade Secrets and Other Intellectual Property	194
	Intelligence Ethics: Case Histories and Commentary	196
Case #1	The Vendor	196
Case #2	Eavesdropping	197
Case #3	The New Hire	198
Case #4	The Candidate	199
	SCIP Code of Ethics	200
	Summary/Recommendations	200
Chapter 11	Intelligence and Security	203
Part I	Intelligence and Security in Business	204
	The Foundation of Counterintelligence and Security	204
	The Proper Location of the Protection Function	206
	The Protection Process	206
	The Counterintelligence Approach	208
	The Component Parts of the Protection Process	210
	Requirements Definition	210
	Assessing the Competition	210
	Vulnerability Assessment	210
	Countermeasures Development	211
	Analysis	212
	Dissemination	212
	Integration of the Protection Process into the Business Model	213
	The Tools Used in the Protection Process	216
Part II	Operations Security and Competitive Intelligence Countermeasures	219
	Why Industrial Espionage Is on the Rise	219
	Elements of the Operations Security Process	221
	Identification of Critical Information	222
	Threat Analysis	222
	Vulnerabilities Analysis	222
	Risk Assessment	223
	Applications of Appropriate Countermeasures	223
Chapter 12	Small Business Intelligence--People Make It Happen	225
	How Successful Small Firms Practice Intelligence	225
	Short Case Studies	228
	Northern Light Technology LLC	228
	Ferranti-Dege, Inc.	229
	Circle Z Ranch	230
	Red Storm Entertainment, Inc.	231
	Forrester Research	232
	Infonautics	232
	Emma's Pizza	233
	Texas Nameplate Company, Inc.	233
	Specialty Cheese Company	234
	What You Can Learn from These Small Firms	235
Chapter 13	Millennium Intelligence--The Future	239
Part I	Where Is the Society of Competitive Intelligence Professionals Going?	239
Part II	Where Is the Intelligence Profession Going?	243
	Biographies: The Business Intelligence Braintrust	247
	Bibliography	257
	Index	265

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