The Anonymous Elect: Market Research Through Online Access Panels / Edition 1
by Andrei PostoacaThe Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say… See more details below
Overview
The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies?
Product Details
- ISBN-13:
- 9783642067068
- Publisher:
- Springer Berlin Heidelberg
- Publication date:
- 11/09/2010
- Edition description:
- Softcover reprint of hardcover 1st ed. 2006
- Pages:
- 157
- Product dimensions:
- 0.36(w) x 9.21(h) x 6.14(d)
Table of Contents
| Ch. 1 | To panel or not to panel - what is and what is not an online access panel | 5 |
| Ch. 2 | Bottling communication : the rhetoric of online interviewing | 47 |
| Ch. 3 | Launching the bottle : the rhetoric of the online researcher | 67 |
| Ch. 4 | Finding the bottle : the rhetoric of the online panellist | 109 |
| App. 1 | Panellist satisfaction survey | |
| App. 2 | Access panels quality checklist | |
| App. 3 | Checklist of procedures | |
| App. 4 | EFAMRO - international quality standards for access panels (QSAP) |
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