![The Essential Guide to Database Marketing](http://prodimage.images-bn.com/pimages/9780077071578_p0_v1_s192x300.gif)
The Essential Guide to Database Marketing
by DaviesPart of the "John Fraser Robinson Direct Marketing" series, this text examines the process of converting prospective customers into an intelligent database. It covers such topics as what types of database exist and how they are structured, response analysis and new technlogy in marketing. See more details below
Overview
Part of the "John Fraser Robinson Direct Marketing" series, this text examines the process of converting prospective customers into an intelligent database. It covers such topics as what types of database exist and how they are structured, response analysis and new technlogy in marketing.
Product Details
- ISBN-13:
- 9780077071578
- Publisher:
- McGraw UK
- Publication date:
- 07/30/1992
- Series:
- The John Fraser-Robinson Direct Marketing Series
- Pages:
- 300
Customer Reviews
Average Review: